Podcasts about we are golf

Annually, National Golf Day brings industry professionals to Capitol Hill to share the industry's contributions and advocate for the legislative and regulatory issues impacting the industry. National Golf Day serves as the pinnacle advocacy event of the year for the American Golf Industry Coalition, formerly known as We Are Golf. The Coalition celebrated its 14th annual event on Wednesday, May 11. In this episode of the podcast, we were fortunate to sit down with Gena Zak, Director of Membership and Marketing at the Capitol Hill Club in Washington, DC. She joined us to discuss her involvement with the CMAA delegation on National Golf Day and shared her passion for golf and her volunteer work with the Women's Congressional Golf Association. Learn more about CMAA's advocacy efforts at www.cmaa.org/membership/advocacy/

At The 2022 PGA Show in Orlando I had the opportunity to reconnect with Jim Beatty at The Diversity and Inclusion Forum, which he was co-hosting. Jim Beatty wears several hats, including Executive Editor for the African American Golfer's Digest (www.africanamericangolfersdigest.com), President of Jim Beatty Golf Ventures (www.jimbeattygolfventures.com) and Chair of The We Are Golf, Recreational Play Subcommittee, Diversity Task Force (www.wearegolf.org). https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/S2tTr_45.jpg "I'm fueled by the fact that so many people came before me like Charlie Sifford, Lee Elder, Althea Gibson, Teddy Rhodes, Renée Powell. What they had to endure makes what I'm doing just not that hard. It's time consuming true, but I have to take the next steps and recognize the great people. People that came before me - both black and white - that stood up, took a position, maintained it and created change." Click on the image below to check out our extended conversation with Jim on our Youtube Channel (https://youtu.be/Q_WZN7Mn9wE)! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/fD0RXCnv.jpg (https://youtu.be/Q_WZN7Mn9wE) Jim is also the founder and organizer of the African American Golf EXPO and Forum. This is a multi-day event held to promote the business and economic opportunities for African Americans in the $84 Billion Golf Industry. To learn more about and to register for the 2nd annual EXPO August 27-31 2022 in Charlotte NC, visit their website (https://aagolfexpo.com/register-here). https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/BCQojFjM.png (https://aagolfexpo.com/register-here) You can also learn more about Jim on his bio page (https://modgolf.fireside.fm/guests/jim-beatty). Special Guest: Jim Beatty, Executive Editor with African American Golfer's Digest.

We Are Golf Advocacy Member Carol Ann Baxter joins Kevin to talk about the Ontario lockdown, lack of logic behind closing golf courses, how vital outdoor activity is to mental health, political motives that could have something to do with closures, and We Are Golf's motives and eagerness to spread massive that golf is safe.

Tee It Up with Kevin and Jake Haime is back live to talk about the Ontario COVID lockdown, absurdity of this being the only place in the world where you can't golf, insulting comments by the Premier, the mental distress this has caused both them personally and the golf community as a whole, Rideau View Golf GM Steve Ducat, PGA Championship next weekend, and We Are Golf advocacy member Carol Ann Baxter.

Former PGA Tour player Andy Walker is now passionately giving back to the game he loves. As Director of The United Golfers Association (or UGA) Academy and Player Development, Andy is committed to giving young black men and women the opportunity to flourish both as professional players and industry leaders. Established almost 100 years ago in 1925,  the UGA is still pushing to prepare young Black Golfers to achieve success on the many Professional Tours. The UGA Golf Academy is designed to prepare them mentally, physically and professionally to compete as Future Tour Players and Golf Professionals throughout the world. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/EXruSppo.jpg The United Golfers Association (UGA) was a group of African American golfers who operated a separate series of professional golf tournaments for Blacks during the era of racial segregation in the United States. It was started in 1925 with the collaboration of several golfers who saw the need for a organized effort to increase golf amongst themselves. Many talented golfers such as Ted Rhodes, Bill Spiller, Pete Brown, Renee Powell, Lee Elder, Charlie Sifford, Willie Brown Jr, Althea Gibson, Jim Thorpe, Jim Dent, Ann Gregory, and Howard Wheeler started their careers as members of UGA. Click on the image below to check out our extended conversation with Andy on our Youtube Channel (https://youtu.be/Hug4NFb6594)! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/R_NYqRrW.jpg (https://youtu.be/Hug4NFb6594) Learn more about Andy on his bio page (https://modgolf.fireside.fm/guests/andy-walker). You can learn more about The United Golfers Association by visiting their website (https://www.unitedgolfersassociation.org/) https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/Qci_Mi3c.png (https://www.unitedgolfersassociation.org/) Show Notes and Andy Quotes "I don't know if it's been thrust upon me, but a it's a great privilege of mine to work with the young black players behind me. There's been a few of us inside the ropes so now it's time for us to lift those ropes up and help the others behind us. We're going to train these players at a bricks and mortar facility in Florida that I call The Wakanda For Golf that will be the most state-of-the-art facility in the world to learn this game at the highest level. Resources that include biomechanics and short game area to learn how to score develop emotionally, physically and mentally." "As well we will introduce players of African decent to the industry because not all of them are going to play on tour. We want to flood the industry with qualified professionals that go into the management side of the game, or golf architecture, club design, agronomy. All the different opportunities with the PGA and on The PGA Tour." "At an early age you don't know any different. You don't learn about race and colour until it's told to you. As I got a bit older, when I'm 14, 15 years old and I'm one of the best players in the country, the questions started to come. "Pop, why didn't I get picked to be on that team when I won the scoring title and more tournaments than anyone else?" This is where my dad started talking to my about race, privilege, inequities and equality. I remember playing in a qualifier tournament in Houston, I shoot 69 or 70 and I'm 14 years old and while I wait for my dad to pick me up. Some members of the club walk by a guy hands me his bag thinking I was a caddie. That was one of the first times where I faced it blatantly and I started to get pissed off. I always used that as motivation, not as a discouragement or a reason to quit. I was always like "you know what, I'm going to take these clubs and beat your ass with them!" I used it as encouragement to push forward." Special Guest: Andy Walker - Director, UGA Academy & Player Development.

Jay Karen is the CEO of the National Golf Course Owners Association, where he leads the golf industry's trade association and initiatives to support the success of the golf course business.  He's chaired the board of the industry-wide advocacy coalition, We Are Golf, and served on the Golf USA Tee Time Coalition board, a joint initiative with the PGA of America, and the advisory board of the World Golf Hall of Fame.   The Wall Street Journal, Bloomberg, CBS Radio, New York Times, Washington Post, NPR, the Golf Channel, Golf Digest and many others call upon Jay for his insights on the golf industry. Jay has also served as CEO of two associations in the lodging and hospitality industry, and he is a certified association executive by the American Society of Association Executives.   Jay also served on the board of directors of the US Travel Association. Jay's LinkedIn: https://www.linkedin.com/in/jaykaren/ (https://www.linkedin.com/in/jaykaren/) The National Golf Course Owners Association https://www.ngcoa.org/ WHAT YOU'LL DISCOVER IN THIS EPISODE: How Jay's hometown impacted his career. The important advice his Mom gave him that often comes in handy. Do you need to leave your organization in order to become CEO?  What you need to know to become CEO. Insights for preparing and interviewing for the CEO position. What's unique about working in associations, and what's the key to success. How to nurture the entrepreneurial spirit. How Jay is going about addressing diversity and inclusion in golf.  Why difficulties are the best places to grow. Why front-line worker turnover is about more than money. What Don Draper in Mad Men said about gratitude. The missed opportunity from paying employees electronically. A time when a failure led to growth down the road. The one thing most people miss when they are making a decision. How to efficiently read the Wall Street Journal. How leaders can curate content and provide value. HIGHLIGHTS: The "Holy Grail" of reducing turnover: Create a place for people to have a security in their lives Be reliable. Show gratitude. The steps the NGCOA is taking to make the golf course more welcoming: Prioritize starting the conversation. Focus on creating diversity at the Board level. Create a collective consciousness around diversity across the industry. QUOTES: “The grass isn't always greener on the other side. The grass is greener where you water it.” “You have to show that you've done the job. People don't want to take a big risk when hiring a CEO." "Moderate doses of fear can be motivating. Too much of it can be overwhelming." "In an association you get to be mission driven and entrepreneurial." “When you begin to invest in what your younger customers want often the older generation will follow soon." Advice for you early on in your career..."embrace the difficulties". The sign in Jay's office..."A smooth sea never made a skillful sailor." "The best employees take ownership." The Holy Grail of turnover reduction..."Create a place where people can have security and reliability in their lives." "Showing gratitude and appreciation to your employees makes a bigger difference than you realize." "I try to stay one step ahead of members when offering them something of value in my newsletter. Two steps ahead is too far." When it comes to relationship building..."Golf levels the playing field for four hours." "The relationship is richer after fours hours of golf." "I'm a better CEO because I seek to achieve balance in life." RESOURCES: Wall Street Journal: https://www.wsj.com/ (https://www.wsj.com/) ------------------- https://www.benfanning.com/the-ceo-sessions/ (Apply to be on the show) ------------------- Connect with Ben: https://www.linkedin.com/in/benfanning/ (https://www.linkedin.com/in/benfanning/) https://www.instagram.com/benfanning1/ (https://www.instagram.com/benfanning1/)...

“In any industry, especially in our industry one needs to have an entrepreneurial mindset. But the challenge is this: in most clubs it’s not that my fellow club managers lack imagination or innovation. They are pretty bright folks. It’s through no fault of their own but the challenge is that we work in an environment where we change boards frequently, presidents every couple of years and the fear of failure in most clubs is so high that it prevents the management team from experimenting and innovating because the tolerance for failure is very small. Fortunately for us at Medinah we have educated and have the support of the board so that I have a pretty large safely net. So for as many ideas that have succeeded we have an equal amount that have failed. But you know what, it’s okay. We want our employees and our team to think outside the box because just like I have a safety net, I want to provide them with a safety net as well.” Host Colin Weston speaks with Medinah Country Club GM/COO Robert Sereci to learn how he took an innovator's mindset to transform the iconic golf venue to become a vibrant, welcoming, experience-based community. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/XE3WH9Fy.jpg Hired at Medinah in 2015, Robert is a strong collaborator and team builder, and has worked to strengthen and empower the Medinah brand. In 2016, Robert worked with his board, management, and membership to roll out “Medinah 2020,” a comprehensive $25 million phased club improvement plan. All of these investments will move Medinah Country Club into a more modern era of membership enhancements and strengthens its community. Prior to Medinah Country Club, Robert was GM of The American Club in Hong Kong, a 3000-member club founded in 1925. He has been COO of Northwood Club in Dallas and Gaillardia Country Club in Oklahoma City. In addition to being a Certified Club Manager, Robert holds a degree in Hotel and Restaurant Management from Cal Poly Pomona and an MBA from Georgia State University. Check out our extended conversation with Robert on our Youtube Channel (https://youtu.be/PZmMNdtKGgE)! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/H1NVVO4L.jpg (https://youtu.be/PZmMNdtKGgE) Special Guest: Robert Sereci - GM / COO at Medinah Country Club.

“When you’re in it every single day you don’t lift your head up to see the progress that you’ve made. That’s something that we're trying to do more, try to step away from it to acknowledge that “actually we’ve created something pretty cool from the ground up starting from nothing”. And the most exciting thing is this is only the beginning.” On this fun and fast-paced episode, Colin sits down with Is and Kat Shee - aka The Shee Sisters - to talk about the creation of their Shee Golfs YouTube channel, building sock and apparel brands from scratch and the connection between entrepreneurship, golf, yoga and friendship. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/IClfagpX.jpg Isabelle (Is) Shee is the girl next door known for her unique fashion and mission to spread positivity through the game of golf. Isabelle showcases her love for travel, luxury brands and premium golf courses to her millennial audience. “I think something that every entrepreneur can relate to is there’s always more to do. It never ends as it’s a constant cycle where we are always working. It’s the only profession where you go into the shower and think about how to improve something. Your business is the first thing you think about when you wake up and the last thing before you go to sleep."... Is Shee Check out our extended conversation with Kat and Is on our Youtube Channel (https://youtu.be/o5sLAd3AgGo)! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/Q5Z88x9P.jpg (https://youtu.be/o5sLAd3AgGo) Since launching her sock brand, IS (https://is.golf/), she has increased brand loyalty with an added mission- to reduce her carbon footprint while maximizing performance. She's taken two recycled materials (plastic & coffee) and made them into the most premium sock ever made. Use the Promo Code MODGOLF15 (https://is.golf/) for 15% off your purchase of comfy, fashionable, environmentally friendly men's and women's Is Golf socks! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/vjMsmWL7.png Together they created the popular Shee Golfs (https://www.youtube.com/channel/UCiSQyADq9IC632Fw-6oeaBg/featured) YouTube channel, where they provide helpful golf tips and create fun, engaging content with their female golf friends. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/vRU5vYH8.png Special Guest: Is Shee - Golf Entrepreneur and YouTube/Instagram Influencer.

“The biggest mistake I’ve made in my entrepreneurial endeavours is to have a product idea and just run at it as opposed to starting with a curiosity approach and asking open-ended questions. It also helps from a marketing standpoint. You start to write down the things that people are saying and it helps you when you’re putting together the story so that you're speaking in the voice of the customer rather than the one that’s in your head.” Host Colin Weston sits down with Imagine Golf Founder Malcolm Scovil as he shares how embracing patience, curiosity and tenacity have helped guide him along his entrepreneurial journey. Malcolm is the Founder of TLDR which stands for “Too Long - Didn’t Read”. TLDR's first product Imagine Golf reflects this “Give it to me quick, give it to me clear” content delivery philosophy. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/-JhfWoNa.jpg Imagine Golf is currently on Apple iOS but will be available on Android soon. You can follow Imagine Golf on Instagram at @imaginegolfers Check out our extended conversation with Malcolm on our Youtube Channel (https://youtu.be/gmmY1kDEbzE)! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/D8cp9pRi.jpg (https://youtu.be/gmmY1kDEbzE) Quotable Nuggets of Entrepreneurial Wisdom From Malcolm... "The vision behind TLDR is to build entertaining, educational content that we deliver through mobile apps around passionate pockets of consumers. One of our first products is Imagine Golf, which is focused on “snackable audio content for golfers of all skill levels” to help golfers improve their performance and enjoy the game more." “Im always tinkering with small products and testing things out with friends. I think there’s a natural tinkerer in us folks who are entrepreneurial. Once of the things in my endeavours I found is getting close to the student or the customer is what helps quiet that voice of doubt or insecurity in the entrepreneurial mind." "With Imagine Golf we really spent a lot of time before we had any product talking to golfers and asking them questions - not about a product that we are thinking about building but why do you play golf, what got you into golf, what are some of your highlights in your career for amateurs. What are you working on in your golf game? Where are you trying to go in you game? What are some of the ways that you think might accelerate you in getting there? So it’s really applying a curious mindset to the product development process, which leads to all types of unexpected discoveries through the nuggets of insight that you uncover.” “The biggest mistake I’ve made in my entrepreneurial endeavours is to have a product idea and just run at it as opposed to starting with a curiosity approach and asking open-ended questions. It also helps from a marketing standpoint. You start to write down the things that people are saying and it helps you when you’re putting together the story so that you're speaking in the voice of the customer rather than the one that’s in your head.” “Once you have a direction the real focus is on building a quality-first product. I think the only way to do that is with simplicity. Something I’ve been guilty of in the past is trying to do too much too early in an entrepreneurial venture. With my latest venture and all my future projects, it’s how do you cut through in a very noisy, cluttered market with a consumer experience that really resonates and adds value to people’s lives. Almost always simpler is better, that focus on simplicity and what adds value.” “I think why most companies fail is either there’s not a customer or they haven’t been able to find that customer. To big things to in the early days of a startup are can you make something people want and the other part is can you get in front of folks, can you find ways for them to discover it? This is as important as building something people want.” “For successful new products and companies like Sarah Blakely with Spanx who had a very clear proposition for the consumer by scratching the itch of a personal pain point to create something that wasn’t on the market.” Reid Hoffman: “if you’re not embarrassed by your first product you shipped it too late.” It takes a lot of bravery to put something out there. “The best advice I got was to get just one customer, get one person to pay you then the next one and the next one. What it forces you to do is create something of value. That first person you ask to pay ten dollars for your product and they say no, then you need to ask why, what’s missing right now? This combination of our intuition and the data gathered both qualitative and quantitative, those are a couple of ingredients for success." “Customers are your best partners. Folks that are using and paying for your product are the best source of ideas and ways to grow. Without question, we get the best ideas for new content or courses we should create from the current member of the Imagine Golf community and we are very grateful for that”. "Being an entrepreneur is tough and it creates a lot of doubt. Although it can be lonely it can also be very rewarding and fulfilling." “As in business, the biggest barrier to athletic success is our mental game. It’s what separates the Tiger Woods, the Michael Jordans, the Oprah Winfreys and the Elon Musks of the world from the rest of us. “I recommend that new entrepreneurs do not try to reinvent the wheel or start building something from scratch. Instead create something in your own unique way, find inspiration in something that already exists and do it differently and better.” Special Guest: Malcolm Scovil - Founder, TLDR and Imagine Golf.

Do you have a kid coworker? Kid coworkers are not the same as your coworkers at the office. They eat up all your food. They don't respect your meeting schedules, and they take a cut out of every paycheck that you make. It's just not the same. If one of your coworkers in the office did that… you'd file a complaint with HR. This episode is dedicated to parents and adults who are trying to get work done around littles, kids, and teens. How can you create a fun work from home environment with kids? Today we'll explore a team building activity that's based on our guest, Dr. Beth Brown's F.U.N. model.Resources MentionedTeam AureusYouTube ChannelLinkedInFacebookInstagramAbout Dr. BethDr. Beth is a sports psychologist and CEO of Team Aureus®. It's a consulting agency that's dedicated to empowering individuals and teams to perform at their highest levels in sports business, and life.She co-founded Super Power Golf. It's a business dedicated to helping women transform their lives on and off the golf course. And she also has a passion for youth, which I really appreciate.Dr. Beth also serves on the We Are Golf Women's Task Force managed by the World Golf Foundation.And she recently launched the Champions Mindset Leadership Series. I'm looking forward to this conversation today because we're going to diverge a little bit from adulthood to talking about what is it like to work with your child coworkers, and what can we do to ensure that we are creating fun workplaces, even when we're at home?About the PodcastThe Lead with Levity podcast is a show for leaders who care deeply about what makes/breaks the employee experience. Our guests are dynamic researchers, practitioners, consultants, and business leaders. We cover foundational elements that are needed to avoid forcing the fun. We also invite lively managers who lead with levity to show us how it's done. Thanks for joining us on this journey.

“Wedges are the most frustrating performance part of the golf bag. They are finicky and volatile. We’ve done tremendous things to improve drivers, hybrids and putters but wedge design hasn’t changed much in the past 40 years. I set out to change that.” On our first episode of Season 8, Edison Golf Chairman and Director of Innovation Terry Koehler joins us to share how he created a new standard for wedges that appeal to the massive recreational golf market. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/Xk5RL8IQ.jpg “Whether you’re a tour player or a 20 handicapper, distance consistency with wedges is the biggest problem and it's caused by the club head design. How do I make wedges a forgiving golf club without sacrificing its precision? That is the question we set out to answer with the creation of Edison Forged Wedges”. Terry's 45 years as an entrepreneur, innovator, writer and creative driver has provided a wealth of experience that led to the creatioon of the Edison Golf Company. Accomplished brand manager, product developer, communications driver and writer, for the last two years Terry has been working on a completely new approach to wedge design and the Edison Forged wedges are now available for purchase. Launched in April 2020, Edison Forged wedges are designed specifically for recreational players, NOT tour professionals and they are unlike anything on the market in spin, launch angle consistency and distance dispersion. Check them out at www.EdisonWedges.com. Check out our extended conversation with Terry on our YouTube Channel (https://www.youtube.com/watch?v=Wwn2iWs-R6A&t=21s) and please subscribe and comment while you're there! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/ytdoRENA.jpg Want to learn more about all things wedges? Terry provides insight and advice on The Wedge Guy (http://www.golfwrx.com/?s=The+Wedge+Guy) blog. What is Gear Effect on the golf club face? Watch this explainer video to find out >> https://www.youtube.com/watch?v=NceHUbLafOQ Terry talks about the “Smash Factor” - the efficiency of energy transfer in the golf club - and how he set out to equalize Smash Factor around a bigger area around the face of the golf club compared to what every other wedge does”. Find out about what the optimum "Smash Factor Ratio" number is for each club in your bag >> https://blog.trackmangolf.com/smash-factor/ https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/zqQk25Pt.jpg Don't know what Terry is talking about when he mentioned how they test wedge design performance on Iron Byron? This picture should help. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/bB-XUAko.jpg Special Guest: Terry Koehler - Chairman / Director of Innovation at Edison Golf Company.

That's a wrap for Season 7 of The ModGolf Podcast! Our passionate team of content creators are current working on your next twelve episodes for Season 8, which launches early September 2020. We heard some amazing stories from a diverse group of guests who discussed how technology, entertainment experiences, music, celebrity, hospitality and community building intersect to shape the future of golf. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/dow9UzHN.jpg If you didn’t get the chance to listen to all of our ten Season 7 episodes, this bonus show gives you a recap of the great conversations I had with some of the golf industry's top influencers, innovators and entrepreneurs. Hopefullly this will inspire you to listen to a couple of the episodes listed below. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/PN7kM1qB.jpg We're proud to have Golf Genius Software as one of our show sponsor partners and look forward to telling you more about the elegant solutions they create to simplify running golf tournaments. Go to https://www.golfgenius.com/ to learn more! Our Season 7 guests were: Episode 1 John Kawaja - President, Honma Golf NA Entrepreneurial Lessons Learned In The Golf Industry (https://modgolf.fireside.fm/072-john-kawaja) Episode 2 Shella Sylla - Founder/CEO, SisterGolf Empowering Women Through Golf (https://modgolf.fireside.fm/73-shella-sylla) Episode 3 Matt Considine - Founder/CEO at NewClub Golf Creating a Scalable Business Model Inspired by Traditional Golf Societies (https://modgolf.fireside.fm/074-matt-considine) Episode 4 Thinh Tran - Founder/CEO at Transrover Embracing Resilience, Curiosity and Joy to Fuel The Entrepreneurial Journey (https://modgolf.fireside.fm/075-thinh-tran) Episode 5 Shayain Gustavsp - LPGA Coach / SJG International Teaching Golf To Welcome, Elevate and Empower Diverse Communities (https://modgolf.fireside.fm/076-shayain-gustavsp) Episode 6 Nick Bednar - VP of Operations, Billy Casper Golf Creating a Launch Point to Grow Golf Participation (https://modgolf.fireside.fm/077-nick-bednar) Episode 7 Amir Raveh - Founder and President, HYPE Sports Innovation Building Global Sport Startup Accelerators That Help Innovate Golf (https://modgolf.fireside.fm/078-amir-raveh) Episode 8 Peter Johnson - CEO and Co-Founder, Phat Scooters Delivering Great Products That Customers Love (https://modgolf.fireside.fm/079-peter-johnson) Episode 9 Ian Peterson - CEO ad Founder, Dialed In Golf Solutions Creating Memorable Golf Experiences For Everyone (https://modgolf.fireside.fm/080-ian-peterson) Episode 10 Sal Syed - CEO and Co-Founder, Arccos Golf Combining Big Data and Elegant Design to Create Memorable Golf Moments (https://modgolf.fireside.fm/081-sal-syed-arccos-golf) Special Guests: Amir Raveh - Founder and President, HYPE Sports Innovation, Ian Peterson - Founder & CEO of Dialed in Golf Solutions, John Kawaja - President of Honma Golf NA, Matt Considine - Founder & CEO at NewClub Golf, Nick Bednar - VP of Operations at Billy Casper Golf, Peter Johnson - Co-Founder & CEO of Phat Scooters, Sal Syed: Co-Founder and CEO, Arccos Golf, Shayain Gustavsp, Shella Sylla - Founder/CEO of SisterGolf, and Thinh Tran - Entreprenerur and Founder of Transrover.

“The engine behind Arccos technology captures what you are doing on the golf course which leads to making better decisions and results in better performance outcomes”. Sal Syed, Co-Founder and CEO of Arccos Golf returns to the show for his second appearance to join host Colin Weston and share how his company is innovating, iterating and scaling up. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/C2wUFOnK.jpg We've been watching how Arccos has evolved and innovated their product and user experience over the past year and figured it was time to get Sal back on the show for an update. We learned that the power of partnerships and honest customer feedback has propelled Arrcos sensors forward as their product offering has become more robust and refined. Sal shares some inspiring letters written by passionate users that demonstrate how Arccos Golf helps create memorable moments that last a lifetime. To learn more about Arccos Golf Smart Sensor products and backstory, check out their website (https://www.arccosgolf.com/). Special Guest: Sal Syed: Co-Founder and CEO, Arccos Golf.

"We eventually learned how to simplify our product and experience offering while providing even a higher level of service and customer value." Ian Peterson - Founder and CEO of Dialed In Golf Solutions joins us to share his thoughts on innovating the golf industry. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/d_0Ldx__.jpg (https://modgolf.fireside.fm/011-klaus-eldrup-jorgensen) Special Guest: Ian Peterson - Founder & CEO of Dialed in Golf Solutions.

On this episode our host Colin Weston chats with Peter Johnson, Co-Founder and CEO of Phat Scooters (https://phatscooters.com) who shares insights, stories and business philosophy that has guided him along his entrepreneurial journey. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/hs4Em7QD.jpg After college, Peter helped grow the family custom cabinetry business before transitioning into a hybrid world of tech, construction, sustainable product solutions and engineering. All of these experiences led up the founding of Phat Scooters in 2017. To learn more about Phat Scooters, check out their website (https://phatscooters.com) and this YouTube explainer video (https://www.youtube.com/watch?v=Kb5aN3_YtUk). https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/5nwy2GzZ.png (https://phatscooters.com) Special Guest: Peter Johnson - Co-Founder & CEO of Phat Scooters.

"I’ve been very fortunate at this point in my life to put together my two passions - one is sports and the other one is innovation." On this episode our host Colin Weston sits down with Amir Raveh, Founder and President of HYPE Sports Innovation joins us to gather his thoughts on innovating the golf industry through the Global Sports Accelerator they have built. "The sports world is going through a massive disruption in terms of innovation. There are dedicated accelerators for many sports but I don’t see one yet in golf. We have the platform with hundreds of startups that would be very happy to change that." Amir suggests that golf should embrace technology innovations and trends in eSports, blockchain, fan engagement, artificial intelligence, Virtual/Augmented Reality and gamified experiences in order to connect with a younger, more diverse audience. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/CysFul1S.jpg HYPE (https://www.hypesportsinnovation.com/) has created the first Global Virtual Accelerator with over 350 startups already registered. Do you have a technology-led sport/golf innovation product or service that is past the early prototype stage and has the potential to scale? Then we encourage you to apply to participate in the HYPE Global Virtual Accelerator (https://www.hypesportsinnovation.com/services/hype-spin-accelerator/)! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/0g6Fgc7H.png (https://www.hypesportsinnovation.com/services/hype-spin-accelerator/) Special Guest: Amir Raveh - Founder and President, HYPE Sports Innovation.

“We’ve always recognized that we are a launch point for people who are picking up the game for the first time. We hold a critical role in growing the game just by the nature of the type of facilities we manage”. On this episode our host Colin Weston chats with Nick Bednar, VP of Operations with Billy Casper Golf (https://www.billycaspergolf.com/) who shares his industry insights in a COVID-19 "New Normal" world. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/tE_diftN.jpg In his current position Nick oversees the management and operations of Billy Casper Golf’s portfolio in Ohio, Michigan, Indiana, Kentucky and West Virginia and he also passionately works with The Billy Casper Golf Futures Program. The BCG Futures Program is centered around bringing access to golf for kids around the country. The program is aligned with the PGA Jr. League. To learn more about one of the many Futures Programs being introduced across BCG’s 151 courses, click to watch (https://www.facebook.com/bcggolfmanagement/videos/2367385340245725/?v=2367385340245725&external_log_id=a4db2db9020d2e0643c71013dd159f49&q=BCG%20Futures%20Program) this short explainer video. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/v0QjcU2-.jpg (https://www.facebook.com/bcggolfmanagement/videos/2367385340245725/?v=2367385340245725&external_log_id=a4db2db9020d2e0643c71013dd159f49&q=BCG%20Futures%20Program) Special Guest: Nick Bednar - VP of Operations at Billy Casper Golf.

Our host Colin Weston sits down for an engaging conversation with Shayain Gustavsp, Founder & CEO of SJG International and LPGA Certified Golf Coach. With over ten years of experience in the sports industry, Shayain specializes in corporate sponsorship, premium hospitality, customer retentions and event planning. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/hkSUzIwA.jpg Shayain is an LPGA Certified Teacher with a passion for creating a safe and welcoming space for all to learn the game of golf. During her time in the corporate world Shayain recognized her ability to play golf and do business on the course was instrumental in fast tracking her career. Her motivation now lies in helping a diverse spectrum of women do the same. Shayain also runs her own consultancy, SJG International, which services Fortune 500 companies, professional sports teams and the entertainment industry. It's services include, VIP Events, Premium Sales and Service, Customer Retention and Corporate Partnership. Check out and subscribe to Shayain’s YouTube Channel (https://www.youtube.com/watch?v=GLduAG75yQs) for her fun and informative take on golf, health and business. You can also follow Shayain on Instagram (https://www.instagram.com/coachshayain/). https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/9erqEweN.png (https://www.youtube.com/watch?v=GLduAG75yQs) Shayain was introduced to golf by Coach TJ (Teronne Atley), Founder of The Zone Golf Academy. She considers Coach TG to be the mentor and friend who provided the inspiration and guidance that helped her grow into the collaborative and authentic leader that Shayain is today. You can learn more about The Zone Golf Academy here (http://www.zonegolfacademy.ca/our-team/). https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/ukHxXhx2.jpg (http://www.zonegolfacademy.ca/our-team/) https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/0VZliX_2.jpg Special Guest: Shayain Gustavsp.

"Making Transrover was like going back to my childhood of creating toys out of what was lying around when I just wanted to make the coolest water gun or air compressed bamboo cannon. That’s all I wanted to do, make something cool for myself and see if I could commercialize it later when I finish college and save some money, because engineering and manufacturing are expensive. At the beginning this method was cheap, just doing it to please myself and to see if I could do this. I knew when Transrover was polished up I'd be ready to take the next step." On this episode our guest is Thinh Tran, who is the Founder/CEO of Transrover, The All In One Golf Cart (https://transrover.com/). Thinh shares with us his entrepreneurial and personal journey starting when he joined his family in California from Vietnam at the age of 15, his first exposure to golf and the "AHA Moment" that lead to the idea and creation of Transrover. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/QTbS7QKT.jpg What's a Transrover? It's a golf bag and pushcart hybrid. Transrover can transform from a cart bag into a pushcart in seconds. Yes, seconds. It also fits perfectly on any riding cart. No more lugging your golf bag over the shoulder or putting up with the cumbersome pushcarts. We invite you to think "outside the bag" and give Transrover a spin. You can learn more about Transrover and Thinh's story on their website (https://transrover.com/) . https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/-30LR3If.jpg Special Guest: Thinh Tran - Entreprenerur and Founder of Transrover.

“Living in Ireland opened my eyes to a whole different type of golf experience in golf societies, which led to the launch of NewClub Golf (https://www.newclub.golf) ten years later”. On this episode our guest is Matt Considine, Founder and CEO at NewClub Golf. Modeled after golf societies in Great Britain and Ireland, NewClub is a society of golfers, playing the game as part of a diverse and dynamic community at a selection of compelling courses and honored clubs. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/dcinN1wT.jpg NewClub Golf Core Values COMMUNITY We are a friendly, generous, and humble society connected by our love for the game of golf. The post-round hang. INTEGRITY We are honest and trustworthy, unconditionally treating others well, both on and off the golf course. REVERENCE We share a deep respect and gratitude for golf, its participants, and all those who contribute to its enjoyment. INCLUSIVITY We cherish the perspectives and experiences of others from diverse backgrounds, living by the principle that we have far more that connects us than divides us. MINDFULNESS We believe golf is a metaphor for life, striving to learn and improve through its journey and those we share it with. To learn more, go to https://www.newclub.golf and find them on social media at NewClubGolf. Special Guest: Matt Considine - Founder & CEO at NewClub Golf.

This episode's Owner to Owner segment features Whitey O'Malley of Saddleback Golf Club and Rock Lucas of Charwood Country Club discussing off-season dynamic pricing results, various types of dynamic pricing, and the importance of the NGCOA's Beware of Barter report. (ngcoa.org/BewareOfBarter) For House Chat, Steve Mona, executive director of WE ARE GOLF, talks about the 2020 National Golf Day in Washington, D.C. planned for May. Mona shares details about the many activities taking place and the key issues to be addressed on Capitol Hill.

That's a wrap for Season 6 of The ModGolf Podcast! Our passionate team of content creators are feverishly working on your next twelve episodes for Season 7, which launches early January 2020. We heard some amazing stories from a diverse group of guests who discussed how technology, entertainment experiences, music, celebrity, hospitality and community building intersect to shape the future of golf. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/lg7tWMfV.jpg If you didn’t get the chance to listen to all of our ten Season 6 episodes, this bonus show gives you a recap of the great conversations I had over the past three months with some of the golf industry's top influencers, innovators and entrepreneurs. Hopefullly this will inspire you to listen to a couple of the episodes listed below. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/PN7kM1qB.jpg We're excited to announce our partnership with Golf Genius Software and look forward to telling you more about the elegant solutions they've created to simplify running golf tournaments. Go to https://www.golfgenius.com/ to learn more! Our Season 6 guests were: Episode 1 Professor Renée Mauborgne - Blue Ocean Strategy Co-author Creating New Golf Markets That Make The Competition Irrelevant (https://modgolf.fireside.fm/062-renee-mauborgne) Episode 2 Kevin Thistle - CEO of The PGA of Canada Building Links That Welcome Newcomers To The Game (https://modgolf.fireside.fm/063-kevin-thistle) Episode 3 Tanelle Bolt - Founder, RAD Society / Adaptive Para-golfer Finding a New Life and Purpose Through Golf (https://modgolf.fireside.fm/064-tanelle-bolt) Episode 4 Dr. Roger Hawkes - Executive Director, The Golf and Health Project Revealing The Health and Wellbeing Benefits of Golf (https://modgolf.fireside.fm/065-roger-hawkes) Episode 5 Gina Rizzi - Principal, Radius Sports Group Connecting Sustainability, Corporate Social Responsibility and Sport (https://modgolf.fireside.fm/066-gina-rizzi) Episode 6 Larry Gilhuly - USGA Agronomist with the TEE IT FORWARD program TEE IT FORWARD To Increase Enjoyment and Participation in Golf (https://modgolf.fireside.fm/067-larry-gilhuly) Episode 7 Rich Katz - Founder and Principal, buffalo.agency Making a Positive Statement About "The State of Golf" (https://modgolf.fireside.fm/068-rich-katz) Episode 8 Adam Heieck - CEO of Youth On Course Growing The Game By Providing Youth Access To Affordable Golf (https://modgolf.fireside.fm/069-adam-heieck) Episode 9 Azucena Maldonado - Founder of Latina Golfers Association Transforming Latina Women's Lives Through Golf (https://modgolf.fireside.fm/070-azucena-maldonado) Episode 10 Dale Merritt - CEO of Golfpay Creating Frictionless Customer Experiences For Recreational Golfers (https://modgolf.fireside.fm/071-dale-merritt-golfpay) Special Guests: Adam Heieck - CEO of Youth On Course, Azucena Maldonado, Founder of The Latina Golfers Association, Dale Merritt - CEO of Golfpay, Dr. Roger Hawkes, Executive Director for The Golf & Health Project, Gina Rizzi - President of ARCUS Marketing Group and Principal of Radius Sports Group, Kevin Thistle - CEO, The PGA of Canada, Larry Gilhuly - USGA Agronomist and TEE IT FORWARD program advocate., Renée Mauborgne - Co-author of Blue Ocean Strategy and Blue Ocean Shift, Rich Katz - Founder and Principal, Buffalo.Agency, and Tanelle Bolt - Founder of The RAD Society and Adaptive Para-Golfer.

"I focus on the behaviours of the modern consumer. It's a fascinating topic to me. How, and why golf is so far behind embracing the customer experience, how it is affecting the golf business, and how it can be solved." On our final episode of Season 6, Colin speaks with entrepreneur and Golfpay CEO Dale Merritt about harnessing the power of artificial intelligence, machine learning and experience design to create a frictionless mobile golf round check-in platform that removes pain points and frustration for both recreational golfers and the course operators. Almost half way through their second full year in the market with Golfpay (V2), they project to increase mobile check-ins by around 42% in terms of the ratio of reservations to mobile check-ins from 2018 to 19'. This is a 750 to 800% increase in total reservations, averaging 2.41 customer files per reservation across all operators, all collected automatically without a single operator manually collecting contact data like email, mobile phone number, zip codes. Learn more by visiting www.golfpay.co https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/2t2aFapc.jpg Special Guest: Dale Merritt - CEO of Golfpay.

"We teach women how to leverage golf as a business tool so they can shatter the glass ceiling with a golf ball”. On our latest episode, Azucena Maldonado, Founder of The Latina Golfers Association joins us to share how she has built a nationally scalable business that empowers women in the Greater Los Angeles area both on and off the golf course. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/YXFRJrg3.jpg Azucena Maldonado is a trailblazer on a mission to transform women’s lives through golf. She founded the Latina Golfers Association (LGA) in 2008. Introducing women of all ages to golf for their professional development, personal enjoyment, and to promote a healthy lifestyle. With over 1,200 members in Los Angeles County, Azucena has received numerous awards and recognition for making an impact on growing the game of golf in the Latino community including being inducted in the Latino Sports Hall of Fame in 2013. To learn more about The Latina Golfers Association, visit their website (http://latinagolfers.com/). https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/7NOzS6gz.png Special Guest: Azucena Maldonado, Founder of The Latina Golfers Association.

"While everyone recognized the need to work together, there are still so many silos in golf. The industry is so fragmented that we decided to take a collaborative, wholistic approach in order to bring more kids to the game and to transition them through the funnel to the next progressive step”. This week our host Colin Weston sits down for a conversation with Adam Heieck, CEO of Youth On Course. Adam joins us to share how his organization provides youth ages 6-18 with access to life-changing opportunities through golf. window.dojoRequire(["mojo/signup-forms/Loader"], function(L) { L.start({"baseUrl":"mc.us19.list-manage.com","uuid":"fb1db86bf86e67d377747be70","lid":"2e2f634e4c","uniqueMethods":true}) }) https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/kO_a9yZ2.jpg https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/PN7kM1qB.jpg Are you a golf course owner or operator struggling with the complexities of running tournaments? Do you want to spend less more running them while increasing revenue and profit margins? Check out our friends at Golf Genius to learn how they can help make the magic happen. >> https://www.golfgenius.com/ Youth On Course partners with golf industry organizations such as The PGA of America, PGA Jr. League and The First Tee, which has provided the network and resourses to scale their program nationally. Youth On Course's most recent collaboration is with Golf Canada, allowing them to seamlessly access one of the biggest golf markets in the world. Check out our episode (https://modgolf.fireside.fm/061-laurence-applebaum) with Golf Canada CEO Laurence Appplebaum to hear about the innovative initiatives they are experimenting with to broaden golf's appeal and accessibility. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/EWHVaJEU.jpg (https://modgolf.fireside.fm/061-laurence-applebaum) To learn more about Youth On Course, check out their website (https://youthoncourse.org). https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/NBx6vr-N.png (https://youthoncourse.org) By The Numbers - Youth On Course Growth and Traction Data https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/Ic-ZDqWj.png Special Guest: Adam Heieck - CEO of Youth On Course.

Rich Katz discussing "The State of Golf" on The ModGolf Podcast window.dojoRequire(["mojo/signup-forms/Loader"], function(L) { L.start({"baseUrl":"mc.us19.list-manage.com","uuid":"fb1db86bf86e67d377747be70","lid":"2e2f634e4c","uniqueMethods":true}) }) https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/Nv12RdEj.jpg buffalo.agency Founder and Principal Rich Katz is our guest on this episode of The ModGolf Podcast, where he shares insights and stories from his nearly 30 years in the golf industry. Rich's engaging conversation with host Colin Weston started with discussing the history of buffalo.agency and covered a wide range of golf innovation topics including: the sustainability of golf participation the positive effects of the $84 billion/year golf industry has on the environment, the enconomy and society growth areas in the game and industry The Tiger Effect, both the positives and downsides on growing the game the effective use of technology for enhancing both on-course and off-course golf experiences the increase in Millennials/women/minorities participation diversity and inclusion initiatives such as the WE ARE GOLF #inviterHER program golf course closers as a good thing for the health and viability of the sport and the business of golf environmental impact / “triple bottom line” sustainability platform - Environmental/Economic/Social latent demand in the sport and how to unlock it Rich talked about the influence of "Generation G", referencing the work done by Dr. Alexis Abramson to highlight the charactistics of this North American market segment who is between age 45 and 65. Go to https://www.alexisabramson.com/ to learn more. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/d3nTNm2N.png https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/PN7kM1qB.jpg Are you a golf course owner or operator struggling with the complexities of running tournaments? Do you want to spend less more running them while increasing revenue and profit margins? Check out our friends at Golf Genius to learn how they can help make the magic happen. >> https://www.golfgenius.com/ Special Guest: Rich Katz - Founder and Principal, Buffalo.Agency.

In Larry Gilhuly’s opinion, the three biggest issues facing the game of golf are pace of play, player enjoyment and economic sustainability. Larry believes he has the solution for all three: “The answer for all of these, in my opinion, are properly placed forward tees.” This week our host Colin Weston speaks with Larry Gilhuly, who is an Agronomist with The United States Golf Association and a passionate advocate of the TEE IT FORWARD program. window.dojoRequire(["mojo/signup-forms/Loader"], function(L) { L.start({"baseUrl":"mc.us19.list-manage.com","uuid":"fb1db86bf86e67d377747be70","lid":"2e2f634e4c","uniqueMethods":true}) }) https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/64h8W0Kb.jpg https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/PN7kM1qB.jpg TEE IT FORWARD is a joint initiative between the USGA and The PGA of America that encourages players to play from a set of tees best suited to their driving distance. In addition to providing more enjoyment for golfers, teeing it forward also can be one of the most important steps that golfers take in improving pace of play. A recent survey of TEE IT FORWARD participants found that: 56% played faster 56% are likely to play golf more often 83% hit more-lofted clubs into greens 85% had more fun 93% will TEE IT FORWARD again New forward tees allow more golfers to play from a yardage that is appropriate for their swing speed and ability. They also help new players take up the game. For much of his 35-year career with the United States Golf Association, Gilhuly was all about agronomy. His formal title with the USGA is Agronomist, West Region. In other words, Gilhuly is an expert on growing grass. But in recent years, Gilhuly has become passionate - very passionate - about teeing it forward. And by forward, he means way forward. “This topic that I am talking about has got me fired up,” Gilhuly told us. It was hard not to buy his argument. Gilhuly came armed with data to back up his claim that courses are too hard, even from the current forward tees, for average female golfers and senior players. As we age, our swing speeds decline and so does the distance we hit the ball. The average female player, Gilhuly said, has a swing speed of about 60 miles per hour. She averages about 140 yards with her driver, 120 yards with her 3-wood and about 60 yards with her wedge. That makes it impossible for that player to hit greens in regulation on the vast majority of holes from the current forward tees at most courses. “There are a lot of golfers, males, who can reach the green in regulation with a lot of different clubs, but not the women,” Gilhuly said. This isn’t a new problem. Gilhuly described an article headlined, “Women Handicapped By Men’s Courses.” It was written in 1917 by Alexa Stirling, a past U.S. Women’s Amateur Champion. “This has been a problem for a lot longer than I think we all realize,” he said. U.S. Women’s Amateur Champion Alexa Stirling, Circa 1919 https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/G_ZJ7gjV.jpg Over 100 Years Ago Stirling concluded that golf courses were set up for men to the detriment of female golfers. Thankfully, golf course operators are slowly starting to get it. Gilhuly and other 'Tee it Forward' proponents have been able to convince them that in order to set up a course so it presents an equal challenge to that faced by more accomplished players playing from the regular or back tees, the forward tees need to be moved forward, on average, about 1,000 yards. “Properly placed forward tees give all players a good experience,” Gilhuly said. “Think about it, if you started a business from scratch and wanted to be successful, would you say 'let’s make sure in our model here that half of the population tries it once and quits.' I don’t think that is what you do. You try and encompass everybody. This is not just for female players. It is for everybody.” From most current forward tees, which average in the neighbourhood of 5,200 yards, players with slower swing speeds have no chance of hitting greens in regulation on most holes. In fact, on many courses the only greens that can be reached in regulation for those players are the par 3s. “For (average) females a par 3 should not be longer than 140 (yards), the length of a par 4 should not be over 260 and a par 5 should not be over 380,” Gilhuly said. “There is this magic number that I find at almost every course and it’s usually between 4,000 and 4,300 yards,” he said. Click (https://www.youtube.com/watch?v=ZURvu3T8WVg) to watch the TEE IT FORWARD YouTube explanatory video https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/-gtTx183.jpg “That’s it. It always seems to fall in that category. People look at me and blink. They thought the course was short enough at 5,000. No, not even close. And then you can do combinations with these new tees and the (former) forward tees. That’s the whole idea of this. It is happening. Golf courses are starting to do this.” Players who never stood a chance of making pars and birdies now have that opportunity. And Gilhuly said the game becomes fun for them again. New forward tees also prompt the stubborn older guys to move up to the former front tees. And they will make it easier for kids to begin the game. “Forward tees are good for the game,” Gilhuly said. “They are. They give everybody an option. Pace of play has improved when forward tees are added. All my friends who have lost their swing speed over the last 10 years are now playing what were the old forward tees.” Gilhuly had another message for us: “Red is dead,” he said, referring to red tees. “I hate red colours,” he said. “If we could just do this one thing, get rid of the red tees. It is amazing what happens. Gilhuly said some courses have dropped colour-coded tees all together and started simply numbering their tees. “Start with 1 being the forward tee and work your way back,” he said. “Seniors will move forward. I guarantee it. I will buy you a beer if they don’t. “Pace of play, player enjoyment and economic sustainability all improve with forward tees,” Gilhuly said in closing. “In my opinion this century-old mistake holds the key to our game. That’s a bold comment but it is so simple. If we just add these forward tees we will get more women into the game. There’s no question in my mind.” Special Guest: Larry Gilhuly - USGA Agronomist and TEE IT FORWARD program advocate..

"I showed corporate organizations how they could save money and make money, all while doing good things”. This week our host Colin Weston sits down for a conversation with Gina Rizzi, Founder and Principal of Radius Sports Group and President of ARCUS Marketing Group. Gina joins us to share how her companies are unlocking new value between the intersection of sport, sustainability and Corporate Social Responsibility. window.dojoRequire(["mojo/signup-forms/Loader"], function(L) { L.start({"baseUrl":"mc.us19.list-manage.com","uuid":"fb1db86bf86e67d377747be70","lid":"2e2f634e4c","uniqueMethods":true}) }) https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/eJhD5eQq.jpg https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/PN7kM1qB.jpg Are you a golf course owner or operator struggling with the complexities of running tournaments? Do you want to spend less more running them while increasing revenue and profit margins? Check out our friends at Golf Genius to learn how they can help make the magic happen. >> https://www.golfgenius.com/ Gina Rizzi is the President of ARCUS Marketing Group and Principal of Radius Sports Group. Gina is a speaker and passionate advocate for helping businesses, golf, and sports industries drive financial performance while positively impacting society and the environment. She's an expert in marketing, sustainability, sports marketing, and corporate social responsibility. You can watch Gina's inspirational "Innovate State" talk at Michigan State University here (https://livestream.com/accounts/1467104/InnovateRizzi/videos/138629611). To learn more about Radius Sports Group, check out their website (https://www.radiussportsgroup.com/). https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/5kxjrYC0.png (https://www.radiussportsgroup.com/) ARCUS is a business-to-business marketing firm which generates sustainable business growth for Fortune 500 clients nationwide with operations in San Francisco, Chicago, Detroit, and Reno. The firm’s focus areas include marketing strategy, sports marketing, media optimization, corporate social responsibility, and activation of diversity, inclusion, environmental sustainability, and community engagement programs. Radius℠ provides sustainability consulting within the sports industry, partnering with sports leaders, teams, franchises, golf courses, golf management companies, facilities, industry suppliers, and governing bodies to optimize environmental and social sustainability programs, while driving revenue growth and cost reductions. Special Guest: Gina Rizzi - President of ARCUS Marketing Group and Principal of Radius Sports Group.

“We are changing some hearts and minds, as colleagues in the Department of Health in London who said they never believed golf would be of any health benefit see the positive impact on mental health and physical wellness". This week our host Colin Weston sits down for a conversation with Dr. Roger Hawkes, Exective Director for The Golf & Health Project. Roger shares how his organization helps drive an increased participation in golf, improve the public image of our sport, and raise support for golf in the political arena. window.dojoRequire(["mojo/signup-forms/Loader"], function(L) { L.start({"baseUrl":"mc.us19.list-manage.com","uuid":"fb1db86bf86e67d377747be70","lid":"2e2f634e4c","uniqueMethods":true}) }) https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/5wWCqk7_.jpg https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/PN7kM1qB.jpg Are you a golf course owner or operator struggling with the complexities of running tournaments? Do you want to spend less more running them while increasing revenue and profit margins? Check out our friends at Golf Genius to learn how they can help make the magic happen. >> https://www.golfgenius.com/ The British Journal of Sports Medicine published this Golf and Health infographic to demonstrate the fitness benefits of the sport. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/8ELKAQ7f.jpg To learn more about The Golf and Health Project, check out their webiste (https://www.golfandhealth.org/). https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/rOQ2l9JI.png (https://www.golfandhealth.org/) Special Guest: Dr. Roger Hawkes, Executive Director for The Golf & Health Project.

“My first shot of The Mallorca International Wheelchair Golf Open Championship, off the tee, in front of everyone, cameras are on, people are watching. I hit the ball, nailed it with a driver, and everybody clapped as they do in golf that you hear on TV and it was so perfect." This week our host Colin Weston sits down for a conversation with Tanelle Bolt, an adaptive paragolfer who was paralyzed from the chest down resulting from an extreme sport accident four years ago. Tanelle shares her difficult yet personally rewarding journey of a life transformed after suffering this devastating injury. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/kVbIVlD6.jpg https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/PN7kM1qB.jpg Are you a golf course owner or operator struggling with the complexities of running tournaments? Do you want to spend less more running them while increasing revenue and profit margins? Check out our friends at Golf Genius to learn how they can help make the magic happen. >> https://www.golfgenius.com/ Tanelle is a passionate advocate for universal design and accessible barrier-free rights and still maintains an active outdoor lifestyle. Her love for the outdoors combined with her entrepreneurial spirit has led to the creation of Keener, which is an outdoor adventure app that allows adaptive athletes to “connect to disconnect”. Keenr is currently in the beta testing phase with plans to launch in Q3/Q4 2019. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/N6_P0ZSK.jpg https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/Ld0m7k_m.jpg “My goal with RAD is to provide accessibility for people outdoors who can’t afford it and provide a platform for you to build your own inventory of adaptive equipment based on your own knowledge”. Click here (https://www.radsociety.ca/) to learn more about the work Tanelle does with The RAD Recreation Adapted Society. All donations go directly to getting an adaptive athletic out of the house and moving with joy in nature. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/0TUHM2FZ.png (https://www.radsociety.ca/) https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/s-wrZk-1.jpg Special Guest: Tanelle Bolt - Founder of The RAD Society and Adaptive Para-Golfer.

Dick Sullivan of PGA Tour Superstores and Steve Mona of We Are Golf talk about the effect of the resurgence of Tiger Woods on the golf business with host Michael Williams.

“We need to link a newcomer's first golf experience to a golf course experience in a friendly, welcoming and inclusive way in order for the game to grow." This week our host Colin Weston speaks with PGA of Canada CEO Kevin Thistle to learn about the initiatives and partnerships they are launching to get a club in the hands of non-golfers in a fun and familiar group setting. Kevin also shares the work they do by taking an open and innovative educational approach to teaching the next generation of golf professionals around the world. window.dojoRequire(["mojo/signup-forms/Loader"], function(L) { L.start({"baseUrl":"mc.us19.list-manage.com","uuid":"fb1db86bf86e67d377747be70","lid":"2e2f634e4c","uniqueMethods":true}) }) https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/ja5_zM6A.jpg https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/PN7kM1qB.jpg Are you a golf course owner or operator struggling with the complexities of running tournaments? Do you want to spend less more running them while increasing revenue and profit margins? Check out our friends at Golf Genius to learn how they can help make the magic happen. >> https://www.golfgenius.com/ https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/1ExMBZfO.png You can learn more about The PGA of Canada by visiting thier website (https://www.pgaofcanada.com/). We discuss The PGA of Canada / Golf Canada Future Links "Golf In School (https://golfinschools.golfcanada.ca/)" Program https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/8pE7Y9cc.jpg Kevin talks about the succes of The RBC PGA Scramble https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/0XyUf21B.png RBC PGA Scramble presented by The Lincoln Motor Company Local Qualifiers Player Registration is NOW OPEN! >> https://rbcpgascramble.com/local-qualifiers/ With more than 150 Local Qualifiers across the country, you're bound to find a venue (or a couple) to tee it up at. Local Qualifiers provide an opportunity for you and three friends to play a fun round of golf at your club or a course that you have wanted to play but never had the chance, all in an attempt to progress through the stages to the extravagant RBC PGA Scramble National Final at Cabot Links this October. For more information about the RBC PGA Scramble presented by The Lincoln Motor Company of Canada, please contact Brittany Mullin at brittany@pgaofcanada.com Special Guest: Kevin Thistle - CEO, The PGA of Canada.

“I think those pain points in all areas of golf are tremendous opportunities to rethink the industry in many exciting ways" To kick off Season 6 our host Colin Weston speaks to Professor Renée Mauborgne, co-author of the best-selling business books Blue Ocean Strategy and Blue Ocean Shift. Renée provides a masterclass on how golf industry businesses and organizations can capture new demand, find new customers and make the competition irrelevant. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/X7wcIstN.jpg On this episode Renée and Colin cover a wide range of golf industry topics including: • How non-golf oganizations like Cirque de Soleil, Airbnb and Apple have applied Blue Ocean Strategy to their success. • How you can shift your organization from competing to creating with tools and a framework in a risk-minimizing way. • If you want to create a blue ocean, you can’t look at what people are doing in your competitive set. You need to look outside to understand how to shift what you do to creat new value. To learn more about how Blue Ocean Strategy has unlocked new growth in the golf industry, read Colin's blog post "Turning Green Fairways Into Blue Oceans (https://www.blueoceanstrategy.com/blog/turning-green-fairways-into-blue-oceans/)". https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/jDH9SdbW.jpg Renée speaks about how successful companies have created new products/services/experiences that appeal to the ocean of "non-customers" that both Topgolf and Cirque de Soleil have captured. Rather than competing over the existing customers your industry fights over, Blue Ocean Strategy allows you to attact a much bigger audience found in the "Three tiers of non-customers". https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/xzAuVD8-.jpg https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/ARuQ4KxZ.jpg https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/l4okoX8c.jpg To learn more about Blue Ocean Strategy, visit their website at https://www.blueoceanstrategy.com/ https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/Y-1ouf4M.jpg (https://www.blueoceanstrategy.com/) Special Guest: Renée Mauborgne - Co-author of Blue Ocean Strategy and Blue Ocean Shift.

On this episode of the GCSAA Podcast, we talk with Steve Mona, the executive director of We Are Golf and the recently retired CEO of the World Golf Foundation who spent 14 years as the CEO of GCSAA (1993-2008). We cover the state of the golf industry, Mona's recent job change and the upcoming National Golf Day activities. We also have a Partner Profile conversation with Bayer's Chenxi Zhang, Ph.D., product development manager, and Paul Giordano, Ph.D., Green Solutions Team specialist.

That's a wrap for Season 5 of The ModGolf Podcast! Our passionate team of content creators are feverishly working on your next twelve episodes for Season 6, which launches on April 9. We heard some amazing stories from a diverse group of guests who discussed how technology, entertainment experiences, music, celebrity, hospitality and community building intersect to shape the future of golf. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/MDGVoBVE.jpg If you didn’t get the chance to listen to all of our twelve Season 5 episodes, this bonus show gives you a recap of the great conversations I had over the past three months with some of the golf industry's top influencers, innovators and entrepreneurs. Hopefullly this will inspire you to listen to a couple of the episodes listed below. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/PN7kM1qB.jpg We're excited to announce our partnership with Golf Genius Software and look forward to telling you more about the elegant solutions they've created to simplify running golf tournaments. Go to https://www.golfgenius.com/ to learn more! Our Season 5 guests were: Episode 1 Joanne Cloak / Founder and CEO of JoFit Empowering Her Team To Reach Their Creative Potential (https://modgolf.fireside.fm/050-jofit) Episode 2 Jared Williams / The Golf USA Team Coalition Embracing Technology and Diversity to Create a Bright Future For Golf (https://modgolf.fireside.fm/051-jared-williams) Episode 3 Mike Zisman / CEO of Golf Genius Sharing A Passion For Building Elegantly Simple Solutions to Solve Complex Problems (https://modgolf.fireside.fm/052-mike-zisman) Episode 4 Dogu Taskiran / CEO of Stambol Studios How Virtual Reality Will Influence The Future of Golf (https://modgolf.fireside.fm/053-dogu-taskiran) Episode 5 Steve Rosen / General Manager of Indian Wells Golf Resort Re-imaging Golf Experiences With "Shots In The Night" (https://modgolf.fireside.fm/053-steve-rosen) Episode 6 Gia Bocra Liwski / Founder of Golf Experiences for Her The Emergence of The Golf Industry "Mompreneur" (https://modgolf.fireside.fm/055-gia-bocra-liwski) Episode 7 Dale Jackson / Canadian member of The USGA/R&A Joint Rules Committee Revealing The Process Behind Creating The New Rules of Golf (https://modgolf.fireside.fm/056-dale-jackson) Episode 8 Marc Simon / Event Vice President of PGA Golf Exhibitions for Reed Exhibitions Creating The Innovation Lab For The Golf Industry (https://modgolf.fireside.fm/57-marc-simon) Episode 9 PGA Merchandise Show Recap - Part 1 Featuring Aimee Cho, HYPE Sports Innovation and The Global Golf Innovation Competition (https://modgolf.fireside.fm/episodes) Episode 10 PGA Merchandise Show Recap - Part 2 Featuring Latina Golfers Association Founder Azucena Moldenado and Tagmarshal Co-Founder/CEO Bodo Sieber (https://modgolf.fireside.fm/059-pgashow-part2) Episode 11 Matt Pringle / The USGA's Senior Director of Research, Science & Innovation Creating a "Lean Startup" Culture At The USGA (https://modgolf.fireside.fm/060-matt-pringle-usga) Episode 12 Laurence Applebaum / CEO of Golf Canada Creating Golf Moments That Matter (https://modgolf.fireside.fm/061-laurence-applebaum) Special Guests: Azucena Maldonado, Founder of The Latina Golfers Association, Bodo Sieber, Co-Founder and CEO of Tagmarshal, Chris Månsson - Founder & CEO of Kinexit, Dale Jackson - Past Joint Rules Committee Member to rewrite of the New Rules of Golf 2019, Dave Shultz - Founder & CEO of NextLinks / REALiTEE Golf, Dogu Taskiran - CEO of Stambol Studios, Fabio Peral - Founder & CEO of GOLFBOO, Gia Bocra Liwski - Founder of Golf Experiences for Her, Ilan Hadar - Partner & CEO at HYPE Sports Innovation, Joanne Cloak - CEO and Founder, JoFit, Jon Claffey - Vice President of Marketing for Tour Edge Golf, Laurence Applebaum - CEO, Golf Canada, Marc Simon - Event Vice President for PGA Golf Exhibitions, and Mike Zisman - CEO, Golf Genius Software.

Allison George & Whitey O'Malley say they are getting a slow start to the new season due to the tough spring weather, but note that planning ahead makes life a lot easier and boosts the bottom line. New GPS systems and a Fat Boy tournament are among the plans. For House Chat, Steve Mona of We Are Golf shares what issues are on the schedule for National Golf Day on May 1 in Washington, D.C.

"If your best moment is being on the golf course, we want to create more moments like that". This week our host Colin Weston speaks to Golf Canada CEO Laurence Applebaum. Since 2017 Laurence has lead the team at Golf Canada - the National Sport Federation and governing body for golf in Canada - with a mission to "have more people playing more golf and to succeed within the sport than ever before”. window.dojoRequire(["mojo/signup-forms/Loader"], function(L) { L.start({"baseUrl":"mc.us19.list-manage.com","uuid":"fb1db86bf86e67d377747be70","lid":"2e2f634e4c","uniqueMethods":true}) }) https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/EWHVaJEU.jpg On this episode Laurence and Colin cover a wide range of golf industry topics including: • How Golf Canada is focused on bringing new people to golf: “We are here to increase Canadian participation and excellence in golf, to have more people playing more golf and to succeed within the sport than ever before” • “As a governance body we have a responsibility to take the obstacles down and make golf more welcoming as a sport" • Laurence talks about Golf Canada’s High Performance Centre at Bear Mountain GC in Victoria BC, which is their Longterm Player Development Program (https://golfcanada.ca/article/ltpd-golfs-ultimate-player-development-resource). • “We adopted an equity and diversity policy and this policy has become so renowned that it’s being picked up by other national sport federations and golf associations and it’s really been driving the growth in female participation”. • The Brooke Henderson Effect on young girls and boys. “What makes Brooke so special is that she’s incredibly relatable. She’s kind and thoughtful but on the course Brooke is a fierce and focused competitor”. • They discuss National Golf Day in Canada, taking place May 1st on Parliament Hill in Ottawa. • Laurence talks about the philanthropic side of golf: "Golfers in Canada raise over half a billion dollars for charitable endeavours. That is more than the next 40 sports combined". • The environmental, economic and social sustainability of golf and golf courses. • Laurence talks about the new rules of golf and the fine work Diane Barabé - Golf Canada's current rules chair - does • How Golf Canada looks to "make golf fun, fast and accessible and understandable, speeding it up and make it more relatable". • “The platform of diversity and inclusion is going to put this sport on a trajectory that we haven’t seen before”. •Laurence leaves us with this: "If your best moment is being on the golf course, we want to create more moments like that. Our goal is to bring joy to people’s lives in some small way". Would you like to volunteer for Golf Canada? Recruitment for 2019 Tournament Officials (Starting, Scoring and Rules) is now open. Please click here (https://golfcanada.ca/about-us/#volunteer-opportunities) to register and apply. Golf Canada supports several charitable initiatives, including Golf For The Cure to raise money for breast cancer research and support. To learn more click here (http://golfforethecure.golfcanada.ca/about-golf-fore-the-cure/). https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/sCfBsa3D.jpg (http://golfforethecure.golfcanada.ca/about-golf-fore-the-cure/) Through Golf Canada’s Future Links “Golf In Schools” (https://golfinschools.golfcanada.ca/) program supported by Acura, children in 25% of all schools in Canada will have participated by the end of 2019. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/8pE7Y9cc.jpg (https://golfinschools.golfcanada.ca/) About Laurence Applebaum With a sports management career spanning nearly 25 years in Canada, Europe and the United States, Laurence Applebaum proudly returned home when he was named Chief Executive Officer of Golf Canada, the National Sport Federation and governing body for golf in Canada in July of 2017. In his role as CEO, Applebaum oversees the executive management and strategic direction of Golf Canada’s multi-faceted business which includes Membership & Sport; Commercial Operations overseeing all revenue and marketing activities; fostering key relationships at the provincial, national and international level; and conducting Championships including the RBC Canadian Open and CP Women’s Open. Applebaum also represents Golf Canada on numerous committees and advisory councils including the Golf Canada Foundation, National Golf Foundation, the International Golf & Health Initiative, the PGA TOUR’s President’s Cup, the Canadian Olympic Committee and We Are Golf comprising the leadership of the Canadian golf industry. Special Guest: Laurence Applebaum - CEO, Golf Canada.

“We’re now up to a team of five and we like to think of ourselves as a scrappy startup within The USGA". This week our host Colin Weston speaks to the USGA's Senior Director of Research, Science & Innovation Matthew Pringle. Beginning in 2016, Matt has lead a new team at the USGA called Research, Science, & Innovation with a mission to "create innovative tools that help golf facilities improve the golf experience and reduce the consumption of key resources". https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/dr01FZWE.jpg On this episode Matt and Colin refer to the "Lean Startup (https://leanstartup.co/)" approach to quickly experiment with and validate ideas/products/services. The USGA has embraces Lean Startup's abilitity to "Apply entrepreneurial management to drive innovation in any size organization or sector". https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/Kptl9WGy.png Matt's team also organized the 2017 North American Golf Innovation Symposium in Vancouver, BC and will be stage it again in 2019 in Tokyo. 5th Golf Innovation Symposium March 2019 in Tokyo (http://www.usga.org/content/usga/home-page/advancing-the-game/5th-golf-innovation-symposium-set-for-tokyo-in-march-2019.html) https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/C8YLKJ5S.jpg About Matt Pringle Matt joined the USGA in 2000 after completing his doctoral thesis at McMaster University. He was hired to the position of Research Engineer and from 2000 to 2016, held the positions of Sr. Research Engineer, Research Manager, and Technical Director in the Equipment Standards group. Beginning in 2016, Matt has lead a new team at the USGA called Research, Science, & Innovation with a mission to create innovative tools that help golf facilities improve the golf experience and reduce the consumption of key resources. Most recently, his team organized the 2017 North American Golf Innovation Symposium in Vancouver, BC and unveiled the USGA Resource Management tool which enables golf facilities to quantify and conduct what-if scenario analysis on the resources used to maintain their course. Some of Matt's contributions to the USGA include the invention of the pendulum test for spring effect in drivers, the USGA TruFirm turf firmness measurement system used at all USGA championships as well as many other PGA TOUR and major golf championships. Matt is also the co-inventor of the USGA’s GrooveScan portable groove measurement system and the USGA’s flagstick pace of play tool. He is also the inventor or co-inventor on seven United States patents related to golf. In 2010 Matt was named to Sports Illustrated’s GOLF's 40 Under 40: The most influential people in golf under 40-years-old. About The USGA "The USGA promotes and conserves the true spirit of the game of golf as embodied in its ancient and honorable traditions. It acts in the best interests of the game for the continued enjoyment of those who love and play it". This is the USGA Mission Statement and these core values are embraced by Matt's Research, Science and Innovation Team. Visit http://www.usga.org/ to learn more about The USGA and www.usga.org/content/usga/home-page/rsi.html to see the fine work Matt and his RSI team are delivering. Special Guest: Matthew Pringle - Senior Director of Research, Science & Innovation with The USGA.

On this episode we continue our recap of the PGA Merchandise Show with more engaging conversations with the innovators, entrepreneurs and community builders who are helping shape the future of golf. Host Colin Weston speaks with Latina Golfers Association (http://latinagolfers.com/) Founder Azucena Moldenado, Tagmarshal (https://tagmarshal.com/) Co-Founder and CEO Bodo Sieber, Tour Edge (https://www.touredge.com/) VP of Marketing Jon Claffey, Golf Scope (http://www.golfscope.com/) Founder Ryan Engles and Perry Reynolds with New Balance Golf (https://www.newbalance.com/men/shoes/golf-1/). window.dojoRequire(["mojo/signup-forms/Loader"], function(L) { L.start({"baseUrl":"mc.us19.list-manage.com","uuid":"fb1db86bf86e67d377747be70","lid":"2e2f634e4c","uniqueMethods":true}) }) https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/SVI7gKiF.jpg Latina Golfers Association https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/GG58_Jtw.png Through their participation in the Latina Golfers Association, women are able to break gender and cultural barriers through golf as well as enhance their personal lives. http://latinagolfers.com/ Tagmarshal https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/lYxw5Mp8.png Tagmarshal is a golf course intelligence and pace management platform that improves efficiencies and increases revenue through actionable data and intuitive technology. https://tagmarshal.com/ Golf Scope VR putting App https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/HSH69rPD.png Golf Scope is an iPhone app that uses your phone's camera to understand the topography and speed of a putting green. http://www.golfscope.com/ Tour Edge Golf https://www.touredge.com/ https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/EkIzV-r_.png New Balance Golf Shoes https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/X6G_XtdG.png You can watch the video of Colin's conversation with Perry Reynolds from New Balance Golf on our YouTube Channel >> Special Guests: Azucena Maldonado, Founder of The Latina Golfers Association, Bodo Sieber, Co-Founder and CEO of Tagmarshal, Jon Claffey - Vice President of Marketing for Tour Edge Golf, and Ryan Engle, Founder of Golf Scope.

On this episode we bring you golf innovation stories from the 66th annual PGA Merchandise Show that took place January 22-25 2019 in Orlando. The PGA Show is the international golf industry’s annual global gathering that welcomes over 1,000 top golf companies and more than 40,000 industry professionals from around the world to the industry’s “MAJOR of Golf Business”. window.dojoRequire(["mojo/signup-forms/Loader"], function(L) { L.start({"baseUrl":"mc.us19.list-manage.com","uuid":"fb1db86bf86e67d377747be70","lid":"2e2f634e4c","uniqueMethods":true}) }) https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/NoFuU092.jpg The ModGolf Podcast was very active at this year's PGA Show, as our host Colin Weston had two educational series speaking engagements, talking first about "How to make your golf business more entrepreneurial and innovative by unlocking new customer markets", followed by moderating "The Golf Innovators Panel". The ModGolf Podcast was also invited to host a live show from The PGA Show Radio Stage and we've included our interviews Aimee Cho and HYPE Sports Innovation in this episode. https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/xPCuMrEp.jpg Interviewing HYPE Sports Innovation Partner Ilan Hadar and Global Golf Innovation Competition winner, GolfBoo Founder/CEO Fabio Peral as part of The ModGolf Podcast live at The PGA Show We spoke with the creators and some of the startups involved with The "Global Golf Innovation Competition", a Shark Tank-like pitch event staged by HYPE Sports Innovation. Over 100 golf startups applied for the ten finalist spots at The PGA Show, where each company had five minutes to pitch in front of a live audience and judging panel comprised of golf industry entrepreneurs, investors and business leaders. You can find out more about Kinexit and their techology powered AI golf fitness solutions at https://kinexit.com/ https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/vX83Vtib.jpg CEO Chris Månsson (far right) and the Kinexit team https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/Txfny520.jpg Colin speaks with TDJ Golf Vice President Dante Reynolds after their participation in The Global Golf Innovation Competition. TDJ Golf has created the technology platform that combines on-course play with fantasy golf to create a "Virtual Pro-Am" that increases the fun factor and awards prizes. Go to the TDJ Golf website to learn more >> http://tdjgolf.com/ https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/mgubKZDs.JPG HYPE Sports Innovation Partner Ilan Hadar http://www.hypesportsinnovation.com/ https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/wlPMsV_8.JPG Colin and previous guest Aimee Cho, Golf Instruction YouTuber "Golf With Aimee" Special Guests: Aimee Cho - Golf Instruction YouTube Star on "Golf With Aimee", Chris Månsson - Founder & CEO of Kinexit, Dante Reynolds - Vice President at TDJ Golf, Fabio Peral - Founder & CEO of GOLFBOO, and Ilan Hadar - Partner & CEO at HYPE Sports Innovation.

Marc Simon aspired to be both a meteorologist and a PGA Tour Pro. Turns out his actual "Dream Job" is doing what he does now: running the two biggest and most innovative golf industry shows in the world. As Event Vice President of PGA Golf Exhibitions for Reed Exhibitions, Marc has a clear understanding of the golf industry trends and contributors that are evolving the game he loves. This week our host Colin Weston speaks to Marc before the 2019 PGA Merchandise Show in Orlando to learn what it takes to put on a Business-to-Business conference of this magnitude and what industry insights has he acquired over his 20 years working on it. To learn more about The PGA Merchandise Show, check out their website (https://www.pgashow.com/) and this short YouTube video (https://www.youtube.com/watch?v=Wvy3MiasdGA). window.dojoRequire(["mojo/signup-forms/Loader"], function(L) { L.start({"baseUrl":"mc.us19.list-manage.com","uuid":"fb1db86bf86e67d377747be70","lid":"2e2f634e4c","uniqueMethods":true}) }) https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/cMqa6hJk.jpg About The PGA Merchandise Show The 66th annual PGA Merchandise Show took place January 22-25 2019 at The Orange Country Convention Center in Orlando FL. Featuring over 1,000 exhibitors and 40,000 attendees from 80 countries The PGA Merchandise Show lives up to its tagline: “The Major of Golf Business.” New for 2019 was The Global Golf Innovation Competition, staged by HYPE Sports Innovation. This "Shark Tank-style" event featured 10 golf startup finalists who pitched in front a distinguished judges panel comprised of golf industry entrepreneurs, investors and influencers. HYPE Sports Innovation Partner Ilan Hadar https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/mgubKZDs.JPG Main Entry To The PGA Merchandise Show in Orlando https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/TR2DLJKq.JPG About Reed Exhibitions Reed Exhibitions is the parent company of PGA Golf Exhibitions and a leading B2B events organizer, hosting more than 500 events in 40 countries. They manage two major PGA events, and their portfolio also includes New York Comic Con, ComplexCon and a recently launched show called POPSUGAR Play/Ground. They incorporate many innovations and best practices from those events into our events for PGA. The first PGA Merchandise Show was in 1954, and they have been at the Orange County Convention Center each consecutive year since 1985. Reed's mission is to "Help companies drive revenue and customer loyalty through exceptional events". The Exhibitor Floor at The PGA Merchandise Show https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/MVPM2hvT.jpg Season 5 Sponsors https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/3QqeEFBq.jpg Special Guest: Marc Simon - Event Vice President for PGA Golf Exhibitions.

"Although they hold together nicely and are really well written, there was a feeling it was time to take a fundamental look at the rules of golf". This episode we are joined by Dale Jackson, who was the Canadian member of The USGA/R&A Joint Rules Committee. Dale shares his insider's insights to reveal the collaborative, crowd-sourced process that over a five year period led to the January 1st 2019 New Rules of Golf. window.dojoRequire(["mojo/signup-forms/Loader"], function(L) { L.start({"baseUrl":"mc.us19.list-manage.com","uuid":"fb1db86bf86e67d377747be70","lid":"2e2f634e4c","uniqueMethods":true}) }) https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/AT4Qud2N.jpg Dale begins our conversation with a brief golf rules history, all starting with the first written set of rules in 1744 by The Leith Golfing Society, which evolved into what is Muirfield (http://www.muirfield.org.uk/) today. If you are - as Dale refers to himself - a "Rules Nerd", check out The Leith Society Website (http://www.leithsociety.com/index.shtml) for in-depth discussions around the New Rules of Golf. If you are like us and are recreational golfers, have a look at the "Player's Edition of The Rules of Golf" that provides a condensed, easy to read version of the new rules >> https://www.randa.org/en/rog/2019/pages/players-edition Season 5 Sponsors https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/3QqeEFBq.jpg The 20 Most Important Changes to The Rules of Golf 2019 https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/ts5POttd.jpg Colin joked to Dale how he was happy to see the "double hit" penalty has been reduced from two shots to one, as he double hits a chip around once every five rounds. Dale recounted the sad story of TC (Two Chip) Chen, whose double hit during the 1985 US Open saw his 4 stroke lead and his chance to win disappear in one disastrous hole. Watch the YouTube video to witness the carnage. >> https://www.youtube.com/watch?v=76QRludSXgo https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/5Uw6ok-0.png (https://www.youtube.com/watch?v=76QRludSXgo) Check out the USGA website (http://www.usga.org/content/usga/home-page/rules-hub/rules-modernization/major-changes/major-changes.html) for their written and visual explanation for Golf's New Rules. https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/3x0NzSwm.png (http://www.usga.org/content/usga/home-page/rules-hub/rules-modernization/major-changes/major-changes.html) The New Rules of Golf on Social Media There are hundreds of YouTube videos covering the New Rules of Golf, but if we need to choose one, this effort by EXPERT GOLF (https://www.youtube.com/watch?v=chPOtfLUHC0) is worth your time to watch. https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/GFOqOy8v.png (https://www.youtube.com/watch?v=chPOtfLUHC0) Special Guest: Dale Jackson - Past Joint Rules Committee Member to rewrite of the New Rules of Golf 2019.

"I often get frustrated going to the different conferences, talking to people about what’s wrong with golf and how to grow the game. The problem is they start thinking like golfers and can’t get out of their own way." Rather than just talk about the problem of how to deliver a more engaging golf experience that appeals to a wider audience, Steve Rosen - who is the General Manager of Indian Wells Golf Resort (https://www.indianwellsgolfresort.com/) - did something about it. And that something is the immersive, multi-sensory experience they call "Shots In The Night". window.dojoRequire(["mojo/signup-forms/Loader"], function(L) { L.start({"baseUrl":"mc.us19.list-manage.com","uuid":"fb1db86bf86e67d377747be70","lid":"2e2f634e4c","uniqueMethods":true}) }) Season 5 Sponsors https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/3QqeEFBq.jpg What is Shots In The Night? Indian Wells Golf Resort - a 36 hole golf property with a 53,000 sq. ft. clubhouse - is owned by the City of Indian Wells and operated by Troon Golf (https://www.troon.com/about-troon/). Troon realized that to create additional value they had to become more entrepreneurial and deliver a different golf experience that would appeal to a different customer. After Steve Rosen met Nextlinks founder Dave Shultz in 2016, he realized they had found their technology partner that could deliver an unexpected, compelling, gamified and fun golf experience that first time golfers right up to professional level players would love. Lights, music, laser projections, lit targets, glow in the dark golf balls, food trucks and drinks overlayed on both the existing putting green and 12 hitting bay driving range are the mix of ingredients that successfully create Shots In The Night. https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/9_FRUuXZ.jpg You can listen to our engaging episode with Nextlinks Founder Dave Shultz to learn about their technology solutions that transform the golf entertainment experience by clicking here (https://modgolf.fireside.fm/15-dave-shultz). https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/jFbRdEkU.jpg (https://modgolf.fireside.fm/15-dave-shultz) Images from Shots In The Night https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/L6JJvugQ.jpg https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/QN4pKUN0.jpg https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/srDlYTkQ.jpg https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/TLFg4p3f.png Special Guest: Steven Rosen - General Manager, Indian Wells Golf Resort / Troon Golf.

On this episode Colin sits down with Dogu Taskiran, CEO of Stambol Studios for a fascinating conversation that tapped into his expertise in military simulator design, sport-themed video games and immersive virtual reality environments. You’ll hear us exploring how the world of Virtual Reality, Mixed Reality and Augmented Reality will impact and influence the future of golf entertainment experiences, audience engagement and game performance improvement. Season 5 Sponsors https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/3QqeEFBq.jpg https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/ijsWB23V.jpg Dogu's professional design experience across multiple industries allows him to reference validators outide golf to see the trends and patterns that are emerging to influence the future of the game. Here are some of our favourite quotes and insights from this episode: “From a venue perspective, a location-based entertainment standpoint, I think golf experiences are moving in a direction that falls in the lines of the movie Ready Player One. There will be worlds over worlds, overlaid on top of the real world that we are experiencing and enhancing and golf is no exception”. https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/ZCYlICJu.jpg “Virtual Reality in its core is not just about simulation, but to gather data to improve the overall experience as all of your body movements are being tracked". "Edgar Dale’s Cone of Learning quantifies the percentage of what we remember after two weeks based on how we experience the information. Virtual Reality creates the learning conditions that allow you retain 90% of the your experience because you are actively participating rather than passively observing". https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/_M5oF0Oj.jpg “Virtual Reality can trigger people’s imagination and trigger intense emotions, creating a bond between the experience and yourself”. “Volumetric Movies will be in our future, where you can engage in a first person experience and become a character within a movie, creating a real sense of empathy for the character by literally putting yourself in their shoes. Rather than watching Neo in The Matrix, you become Neo in The Matrix”. https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/WqZqZl2d.jpg We also discuss the impact the burgeoning eSports industry will have on all traditional sports, including golf. Dogu shares how live streaming video platforms such as Twitch (https://www.twitch.tv/) and global eSport tournaments staged by Red Bull Battle Grounds (https://www.youtube.com/watch?v=XqPw5lsBwjU) are attacting millions of concurrent users. https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/aUbfeZnl.png (https://www.youtube.com/watch?v=XqPw5lsBwjU) You can learn more about how Stambol Studios is "Creating Magical Worlds in New Realities" on thier website (https://www.stambol.com/). Special Guest: Dogu Taskiran - CEO of Stambol Studios.

Mike Zisman founded Golf Genius after a long career in information technology, starting with the creation of Soft-Switch in 1979, which was one of the very first companies to participate in the electronic mail industry. On this episode of The ModGolf Podcast we learn how Mike combines his love of golf with his passion for IT to help revolutionize the golf industry. window.dojoRequire(["mojo/signup-forms/Loader"], function(L) { L.start({"baseUrl":"mc.us19.list-manage.com","uuid":"fb1db86bf86e67d377747be70","lid":"2e2f634e4c","uniqueMethods":true}) }) Season 5 Sponsors https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/3QqeEFBq.jpg https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/Z2ynjMPO.jpg The number of entrepreneurial insights Mike crammed into this episode is truly phenomenal. Here's our Top 10 list of what we're calling "Mike's Nuggets of Wisdom": * “There’s a difference between building software and building software products. Software products rely on customer self-sufficiency if they want to scale and make money”. * “What I love about the cloud is the elasticity, the scalability". * “You have to listen very carefully to your customer because they usually have excellent ideas”. * “When you look in the code and there is ‘if the customer equals ‘x’ do this, that is the death of you. You end up with this mish mash of spaghetti code”. * “Great leaders always simplify” (actually a General Colin Powell quote!) * “We are constantly working on the user experience by reducing complexity”. * “Elegance is a simple solution to a complex problem. Not a complex solution to a complex problem.” * “You will never be as smart as all your customers put together”. * “We’re totally virtual, we live on Zoom and Skype for collaboration and sit on top of all these other software products. If we had to do this all this stuff alone it wouldn’t be very productive. Today you don’t have to do any of that. You can focus 100% of your energy on the business problem you are trying to solve.” * “Someone will always come up your tailpipe” referencing Clayton Christiansen’s The Innovators Dilemma (https://en.wikipedia.org/wiki/The_Innovator%27s_Dilemma) of how competitors solve a simpler problem for a smaller market that you’re not interested in. Michael referenced The Trough of Disillusionment" as one of five stages on Gartner Group's "Hype Cycle", which is a graphical representation of the stages a technology goes through from conception to maturity and widespread adoption. You can find out more about the technology Hype Cycle here (https://whatis.techtarget.com/definition/Gartner-hype-cycle). https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/uI74PsQq.jpg To learn more about Golf Genius, check our their website (https://www.golfgenius.com/) and YouTube Channel (https://www.youtube.com/channel/UCJaTARgMNHrOlhSikbaHPXA). https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/baQx8K0V.png (https://www.youtube.com/channel/UCJaTARgMNHrOlhSikbaHPXA) Special Guest: Mike Zisman - CEO, Golf Genius Software.

As golf course owners and managers started to transition their operations over to digital and online platforms, they signed deals with technology providers that negatively impacted their revenues and their ability to control tee time pricing. Needing to overcome the similar issues facing the hotel industry years earlier regarding online reservations, the National Golf Course Owners of America (NGCOA) and The PGA of America recognized the need to create an organization that looked after the best interests of both sides of the marketplace. window.dojoRequire(["mojo/signup-forms/Loader"], function(L) { L.start({"baseUrl":"mc.us19.list-manage.com","uuid":"fb1db86bf86e67d377747be70","lid":"2e2f634e4c","uniqueMethods":true}) }) https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/obu6ZoHA.jpg The primary purpose of the Golf USA Tee Time coalition is to support a more competitive and balanced marketplace in public golf that is both supportive of the golf course owner, operator, PGA professional and the golf consumer. They accomplish this by promoting adoption of online tee time guidelines and best practices among technology companies, online agents, marketers, golf course operators, general consumers, and the media. Season 5 Sponsors https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/3QqeEFBq.jpg What year was the first online tee time reservation made? Find this fun fact plus the entire history on online tee time distribution here (http://www.teetimecoalition.org/history/). https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/2PWjZeFd.jpg (http://www.teetimecoalition.org/history/) Want to learn more about Jared and The Golf USA Team Coalition? Check out their website (http://www.teetimecoalition.org/). https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/pezatVqs.jpg (http://www.teetimecoalition.org/) Our conversation with Jared also covered his involvement as an advisor for WE ARE GOLF's Millennial Task Force. You can find out about their initiatives to connect with and unboard a younger generation of "soon-to-be" or "refusing-to-try" golfers here (http://wearegolf.org/millennials/videos/). https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/gtQ3WvJ2.png (http://wearegolf.org/millennials/videos/) Special Guest: Jared Williams - Managing Director of the Golf USA Tee Time Coalition.

Well, that's a wrap for Season 4 of The ModGolf Podcast! Our passionate team of content creators are feverishly working on your next twelve episodes for Season 5, which launches on October 31. We heard some amazing stories from a diverse group of guests who discussed how technology, entertainment experiences, music, celebrity, hospitality and community building intersect to shape the future of golf. https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/DGHQNC9l.jpg We are very proud to state that we met our personal goal to have women on as at least half of our Season Four episode. We managed to achieve this goal just as our friends at WE ARE GOLF and The LPGA Women's Network announced their #inviteHER campaign to introduce new women to the game of golf. We will continue to tell golf startup and innovation stories from a women's perspective as the golf industry starts to unlock the underserved female market segment and the massive business potential it holds. https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/-Q1TRe2K.jpg If you didn’t get the chance to listen to all of our twelve Season 4 episodes, this bonus show gives you a recap of the great conversations I had over the past three months with some of the golf industry's top influencers, innovators and entrepreneurs. Hopefullly this will inspire you to listen to a couple of the episodes listed below Season 4 Sponsors https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/rMmjBKZZ.jpg (https://www.golftec.com/modgolf) Click to claim your exclusive ModGolf Podcast listener offer of $50 off a GOLFTEC Swing Evaluation and/or TECFIT Club Fitting (https://www.golftec.com/modgolf) ($125 value) Our Season 4 guests were: Episode 1 National Golf Day 2018 Letting Washington Know About Golf's $84 Billion Annual Economic Impact (https://modgolf.fireside.fm/038-national-golf-day-2018) Episode 2 Gianna Rojas / Founder, Adaptive Golfers Giving The Gift of Golf: Passionately Advocating For Golfers of All Abilities (https://modgolf.fireside.fm/027-dean-reinmuth) Episode 3 Engage. Empower. Support. - Stories from Women's Golf Day 2018 Covering Women's Golf Day from Fraserview GC in Vancouver BC Canada (https://modgolf.fireside.fm/038-gianna-rojas) Episode 4 Jennifer Poth / Operation Military Support Golf Reviving The Golf Courses That Revitalize Our Heroes (https://modgolf.fireside.fm/041-jennifer-poth) Episode 5 Jay Karen / CEO of The National Golf Course Owners Association Innovating and Advocating For A Vibrant Golf Industry (https://modgolf.fireside.fm/042-jay-karen-ngcoa) Episode 6 Aimee Cho "Golf With Aimee" YouTube Golf Instructor and Social Media Influencer (https://modgolf.fireside.fm/043-aimee-cho) Episode 7 RISE WITH US. Stories From The Special Olympics USA Games Golf Event (https://modgolf.fireside.fm/044-special-olympics-usa-games) Episode 8 Rhett Evans CEO of The Golf Course Superintendents Association of America (https://modgolf.fireside.fm/045-rhett-evans-gcsaa) Episode 9 Michael Breed Embracing Resilience and Gratitude to Shape His Approach to Golf and Life (https://modgolf.fireside.fm/046-michael-breed) Episode 10 KINONA Shaping An Innovative Approach For Women’s Golf Apparel (https://modgolf.fireside.fm/047-kinona) Episode 11 Donna Hoffman / Founder and President, Women on Course (https://modgolf.fireside.fm/048-donna-hoffman) Episode 12 Innovation Stories From The Las Vegas PGA Fashion & Demo Experience (https://modgolf.fireside.fm/049-pgashow-lasvegas) Special Guests: Aimee Cho - Golf Instruction YouTube Star on "Golf With Aimee", Clint Sanchez - Executive Director, The First Tee of Greater Washington, DC, Dianne Celuch - Co-Founder and CEO of KINONA women's golf apparel, Donna Hoffman - Founder and President, Women On Course, Elisa Gaudet - Founder of Women's Golf Day, Gianna Rojas, aka: The "One Handed Lady Golfer" - Founder of Adaptive Golfers, Jay Karen - CEO, The National Golf Course Owners Association, Jennifer Poth - Founder and CEO, Operation Support Military Golf, Joanne Cloak - CEO and Founder, JoFit, Lewis Myers - Commissioner of The Congressional Golf Association, Megan Coburn - Founder & CEO, ParTee Golf, Michael Breed - Host of "A New Breed of Golf" on SiriusXM PGA Tour Radio, Rhett Evans, CEO of the Golf Course Superintendents Association of America, Rich Katz - Founder and Principal, Buffalo.Agency, Steve Jubb, PGA - CEO/Executive Director of The National Alliance for Accessible Golf, Steve Mona - CEO of The World Golf Foundation, Tami Fujii - Co-Founder of KINONA women's golf apparel, and Tom Monaghan - President, Monaghan Golf Group.

On this week's episode, host Colin Weston speaks with Rhett Evans, CEO of The Golf Course Superintendents Association of America or GCSAA. Rhett pulls from his personal and professional experience, providing insights and inspiration on how building a culture of benevolence, empathy and giving back fuels their ability to help innovate the golf industry. https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/Pg6vCtq8.jpg This week's episode is brought to you by FAIRWAYiQ (https://www.fairwayiq.com/) S04 E08 Sponsor https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/1t2M3yxu.jpg (https://www.fairwayiq.com/) Turning Golf Courses into Smart Courses FAIRWAYiQ is a technology solution connecting golf professionals to their customers and superintendents to their equipment and labor resourses. Learn more at www.FAIRWAYiQ.com. Episode Highlights • Rhett shares his personal and professional background, along with his first connection with golf. • The history and mandate of The GCSAA and how they support innovation throughout the golf industry. • Rhett and The GCSAA's connection to WE ARE GOLF. • The philanthropic side of The GCSAA's culture of “giving back” through volunteering and community building at National Golf Day. • GCSAA innovative initiatives to help grow the game and the golf industry, including their Best Management Practices program. • Environmental advocacy and stewardship through innovation thought leadership and sustainability practices. Our favorite Rhett quotes... “We are founded on a culture of benevolence, giving back and helping one another” 11:29 "We need to form strategic partnerships in order to develop innovative ideas and achieve entrepreneurial success" 13:25 “We are much stronger when we come together and have a unified voice, which is the premise behind establishing the WE ARE GOLF coilition” 13:38 “In any business, to be able to form those alliances and add strength to your portfolio were you may not have them really bodes well for creating a recipe for success” 14:20 The GCSAA is the top professional association of golf course superintendents. Thier mission is to serve members, advance the profession and grow the game. The Golf Course Superintendents Association of America is the professional association for the men and women who manage and maintain the game’s most valuable resource — the golf course. The golf industry recognizes the association as a key contributor in elevating the game and business. To learn more about The GCSAA, visit their website at https://www.gcsaa.org/ Special Guest: Rhett Evans, CEO of the Golf Course Superintendents Association of America.

On this week's episode, host Colin Weston speaks with The National Golf Course Owners Association (http://www.ngcoa.org/) CEO Jay Karen, whose Non-Profit Organization is dedicated to innovatively growing the business for the golf course owners they represent. https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/G7rd5Klb.jpg Season 4 Sponsors https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/rMmjBKZZ.jpg (https://www.golftec.com/modgolf) Click to claim your exclusive ModGolf Podcast listener offer of $50 off a GOLFTEC Swing Evaluation and/or TECFIT Club Fitting (https://www.golftec.com/modgolf) ($125 value) Episode Highlights • Jay shares his early love affair with golf, along with the purpose and mandate of The NGCOA. • We learn the history of The NGCOA and how the organization has organically evolved over time. • The NGCOA's involvement in the creation of Golf 20/20, WE ARE GOLF (http://wearegolf.org/) and National Golf Day (http://wearegolf.org/nationalgolfday/national-golf-day/), along with help removing golf from the federal government's "Sin List". • The value of National Golf Day to help educate legislators on the importance of golf as a $84 billion / year industry. • NGCOA's mandate to plan and stage events such as The Golf Business Golf Tech Con (http://www.golfbusinesstechcon.com/) in Las Vegas and The Golf Industry Show. • How The NGCOA reconciles the complexity of pursuing environmental sustainabilitiy practices with a sound golf operation business model. • How enabling data-collecting technology helps golf course operators make better maintanence decisions. • Jay shares how The NGCOA supports adaptive golf to enable more people with disabilities access and enjoy the game. • Jay's look into the golf crystal ball to tell us what he thinks the game will look like twenty years from now. Jay Karen and World Golf Foundation CEO Steve Mona at The 2018 National Golf Day press conference https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/okZqsZhe.JPG Special Guest: Jay Karen - CEO, The National Golf Course Owners Association.

The pinnacle event of the year for WE ARE GOLF is National Golf Day (http://wearegolf.org/nationalgolfday/national-golf-day/). It was held on April 24-25, 2018 on Capitol Hill in Washington, D.C. window.dojoRequire(["mojo/signup-forms/Loader"], function(L) { L.start({"baseUrl":"mc.us19.list-manage.com","uuid":"fb1db86bf86e67d377747be70","lid":"2e2f634e4c","uniqueMethods":true}) }) https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/sR6_GQqG.jpg https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/PN7kM1qB.jpg Are you a golf course owner or operator struggling with the complexities of running tournaments? Do you want to spend less more running them while increasing revenue and profit margins? Check out our friends at Golf Genius to learn how they can help make the magic happen. >> https://www.golfgenius.com/ Overview A coalition of the game’s leading associations and industry partners hosted its 11th annual National Golf Day on April 24-25, 2018 on Capitol Hill in Washington, D.C. National Golf Day celebrates the game’s nearly $84.1 billion economy, nearly $4 billion annual charitable impact and many environmental and fitness benefits. More than 300 industry leaders met with Members of Congress, the Executive Branch and federal agencies across 230 meetings on April 25 to discuss golf’s 15,000-plus diverse businesses, two million jobs impacted, tax revenue creation and tourism value. "With one in 75 U.S. jobs impacted by golf, the industry plays a significant role in stimulating our economy nationwide,” says Steve Mona (https://modgolf.fireside.fm/guests/steve-mona), CEO of World Golf Foundation, administrator of WE ARE GOLF. “Last year, a record 2.5 million people tried golf for the first time, further cementing why it is vital to share golf’s interests with our country’s lawmakers, showcasing the game’s many economic, charitable and fitness benefits.” 2018 Recap Golf industry leaders arrived Monday, April 23 to participate in the second annual Community Service Project on the National Mall the morning of Tuesday, April 24. The project featured 175 participants across 18 projects focused on beautification, preservation and helping the National Park Service with turf deferred maintenance. CSP group https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/h4hXwN9y.JPG Following the Community Service Project driven by the Golf Course Superintendents Association of America (https://www.gcsaa.org/), WE ARE GOLF Board Members, media and other special guests headed to the National Press Club for a special release of the U.S. Golf Economy report, which reported a total economic impact of $84.1 billion for the industry and a 22% increase since the previous report five years ago. Jay and Steve https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/okZqsZhe.JPG (L to R: Jay Karen, CEO of the National Golf Course Owners Association and WE ARE GOLF Chairman; Steve Mona, CEO of World Golf Foundation) On Wednesday, April 25, golf industry leaders participated in a record-high 230 meetings with Members of Congress representing 40 states to discuss the game's economic, social and environmental contributions to society. Conversations with Senate, House of Representatives, Executive Branch and federal agencies’ directors coincided with Tuesday’s release of the new U.S. Golf Economy Report. It shows $84.1 billion in activity was directly driven by golf in 2016, a 22% rise from $68.8 billion in the 2011 report. The industry supported $191.9 billion in total annual activity, including 1.89 million jobs and $58.7 billion in wages and benefits. Demonstrating golfers’ and businesses’ commitments to charity, $3.94 billion was raised in 2016 through tournaments and other golf activities. NGD18 group photo https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/72sTwknH.JPG Paige Spiranac https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/Pvhy-ihO.JPG Golf social media influencer and WE ARE GOLF ambassador Paige Spiranac being interviewed during National Golf Day Special Guests: Clint Sanchez - Executive Director, The First Tee of Greater Washington, DC, Delphine Tseng - Founder and President, Landseer Communications & Consulting, Elisa Gaudet - Founder of Women's Golf Day, Jennifer Poth - Founder and CEO, Operation Support Military Golf, Lewis Myers - Commissioner of The Congressional Golf Association, Michael Breed - Host of "A New Breed of Golf" on SiriusXM PGA Tour Radio, Rich Katz - Founder and Principal, Buffalo.Agency, Steve Jubb, PGA - CEO/Executive Director of The National Alliance for Accessible Golf, and Steve Mona - CEO of The World Golf Foundation.

On this episode of Next on the Tee my guests are: the CEO of the World Golf Foundation, We Are Golf and the First Tee Steve Mona and The Voice of Golf Peter Kessler join me to talk about what's going on down at the PGA Merchandise Show, what they are looking forward to in 2018 and who was the biggest cheater of all-time on the PGA Tour.

PODCAST NOTE: Listeners can tune in to iHeart Radio 740 The Game or listen in the Orlando area on FM 96.9 Wednesdays from 6-7 p.m. to hear The Golf Insiders live. Add The Golf Insiders podcast to your iPhone as an app. Click here and go to the bottom of the device's screen to create the "Quick Launch" icon for the Golf Insiders. Once you've done this it will add The Golf Insiders podcast as an App to your home screen.  Holly G is in the studio with co host Kevin Sternett, assistant pro at Golden Bear Club at Keene's Point and Will Perry, social media guru EVVUS. The trio kickoff the show talking about Jason Day's wire-to-wire win at the Players Championship as well as the hole in one by Will Wilcox as well as some of the other high and low lights. They also discuss Tiger Woods' return to the course at the Quicken Loans media day where he put three balls in the water. Holly said it wasn't a good idea for him to go from the media event straight to the tee. Holly asks Kevin about Jordan Spieth missing the cut at The Players.  Kevin said that he thinks Spieth will be better this upcoming week on his home turf at the event in Texas. It's National Golf Day. WE ARE GOLF, a coalition of golf's leading organizations, hosted its ninth annual National Golf Day on Capitol Hill in Washington, D.C. where top individuals and organizations in the game met with Congressional leaders to discuss the many benefits of golf to the economy, environmental, charitable and fitness benefits. Bob Harig, ESPN.com, starts off the show talking to the team about Day's win at the Players. Bob picked Henrik Stenson to win and he missed the cut.  Bob said that just speaks of the play of Day and his ability to set a scoring record and someone like Stenson or Jordan Spieth not making the cut. The Players never favors any certain type of player and that was reflected in the scores over the four days and the different styles of play each have from long ball hitters to short game gurus, to course technicians. Holly asks Bob about the comments made by Tour players about the course's set up on Saturday. Bob said the players had a point. ... The greens are in need of replacement and they couldn't let the greens get too hard and fast on the first two days or they would lose the greens. Then from what he understands the greens were rolled more than once for Saturday's play. It was supposed to be lower winds and higher humidity which would help the condition of the greens. Those environmental factors didn't happen the way they were expected to and the tournament officials also set up the course with trickier pin placements. Day shot a 73 on Saturday but that was a good score for the day. Bob felt that when the tournament got down to a 2-shot lead, there was an opportunity for more seasoned players to take advantage. But the young players who were trailing at the time were dealing with their own nerves. Holly and Bob talk about Rory McIlroy and his play. Most put it on his putting. Bob thinks that Rory isn't playing that well from 120 yards in. His stats in that yardage are way down in the PGA standings. He's hitting those shots and leaving himself 30 yards to make the putt for birdie and most players try to leave 6 out of 7 shots inside the 10 yard range.  Bob feels that Rory is having a bad hole in each round or a series of bad holes.  Todd Lewis, The Golf Channel, calls in to the show and talks to Holly about Jason Day's play over the past couple of years. It was McIlroy's year two years ago, and last year was Spieth's year last year and this year it seems like it's Day's turn. Todd said that it is interesting that the "power" has shifted each year. Day has 7 wins in his last 17 events. Todd talks about Day's caddie and Tiger Woods having direct and indirect affects on Jason Day. Todd feels that Day's winning at Whistling Straits has really turned Day's career in the right direction. Holly asks Todd about comparing the overall game of Spieth, McIlroy and Day who is the better player? If they all had their A game, Todd feels Day is the more complete player. Todd also discuss how Day's juggling of family and playing is ahead of the curve of Rory who is engaged and Spieth who has a girlfriend. It's also tough for the players who have to go out and earn their paycheck each week and not have guaranteed pay check. Lance Ringler, Golfweek, calls in to wrap up the final hour of intelligent golf talk talking about the NCAA women's and Men's Championship Div 1 starts soon.  Holly and Lance talk about BYU women's team playing on Thursday instead of Sunday due to religious reasons. Holly and Lance talk about the Florida Gators who Lance gives a good chance to win it all. Lance feels that the West Coast teams like USC and UCLA are going to play fairly well in this year's tournament.  Holly asks Lance about the Men's teams who will start play in the next couple of weeks. Lance said that all the teams in the top 15 made it into the tournament and most of the top 20. Lance said that it is a tough draw when you have so many great programs that could win it all. UCLA is one of the top favorites on the women's side. Alabama, Duke, Southern California. Lance said that once the tournament gets into the top 8 it's match play. The winner of the scratch play tournament has not won the overall title. When it comes to match play it's hard to predict. Holly and Lance talk about the talent at the collegiate level.

PODCAST NOTE: Listeners can tune in to iHeart Radio 740 The Game Wednesdays from 6-7 p.m. to hear the The Golf Insiders live.  Add The Golf Insiders podcast to your iPhone as an app. Click here and go to the bottom of the device's screen to create the "Quick Launch" icon for the Golf Insiders. Once you've done this it will add The Golf Insiders podcast as an App to your home screen.  Holly G and Rich Bianco are in the studio today on National Golf Day, sponsored by WE ARE GOLF, a coalition of golf's leading organization. Brendon Todd won the HP Byron Nelson Championship to become yet another first time winner on the PGA Tour. Headed into the Senior PGA Championship, Kenny Perry won on the Champions Tour.  Miguel Angel Jimenez won the Spanish Open on the European Tour for his 21 win on the tour and first time in 27 starts at the Open de Espana.  Bob Harig, ESPN.com, calls in to talk about Tiger Woods' press conference earlier today. Tiger mentioned that there is no timetable to return to golf. Back surgeries are a serious and there is no fixed time for recovery. Tiger said he wants to play now but Bob believes even if Tiger was cleared he couldn't play because he is not ready. Headed into the Crowne Plaza Invitational Adam Scott is the new #1 in the Official World Golf Ranking. Scott added this tournament recently. Holly and Bob talk about defending champ Boo Weekley, Jordan Spieth and Zach Johnson. Bob feels that Spieth ran out of gas after the Masters. Spieth is playing a lot of golf with only one week off headed into the U.S. Open.  Golf Channel's Morning Drive Host Damon Hack, joins the show, and talks about Tiger's press conference. Damon agrees with Holly that Tiger seems different than in the past. At 38 years old, Tiger is more mature and has to approach his recovery and return to golf. He also feels that there is not going to be another player for maybe 25-30 years there may be someone like he or Jack Nicklaus.  Damon and Holly talk about Big Break Florida winner, Jackie Stoelting, and the upcoming fall season where all the former winners are invited back to compete. Rich and Damon also talk about Lucy Li, 11-year-old who qualified for the upcoming U.S. Women's Open.  Texas Golfer Magazine's James McAfee calls in to talk about the Crowne Plaza at Colonial this week. James feels that golfers from Texas benefit from learning to play in the wind and Texas. James says that Colonial is a ball striking course and veterans seem to play better in this tournament. Hunter Mahan said that the greens there have little breaks here and there and told James that the players who play Colonial more learn to read the greens and their nuances.  Golfweek's Lance Ringler calls in to wrap up the show talking about the 2014 Women's NCAA Championship. Duke who was the runner-up last year currently holds a lead over USC. Rich, Holly and Lance also discuss young golfers like Lucy Li playing golf well at a young age.