Podcasts about SFP

Here's something a little different from normal, thanks to our awesome Patronies, we had a fun mail bag episode and talked about everything from the Superman Trailer, Andor season two, new comics, mental health, and MCU's Phase 5 lineup. Also, welcome to our newest Patrons: Dave Wilson, Kyle Conway, and Goncalo Fortes!Part two of this conversation dropping soon on Patreon.com/theshortbox! LINKS: Subscribe to the show on YouTube for uncut video content!Join our Patreon Community, and get access to bonus episodes, free comics, and other rewards! Try a FREE 7-day trial: HereTake your comic shopping experience to the limit, by shopping online at Gotham City Limit!We read Fan Mail, send us some! Support the showREACH OUT!

Amazon just dropped a major update to Seller Fulfilled Prime—and it's going to impact every seller using a 3PL or fulfilling Prime orders from their own warehouse. Starting June 29, 2025, new rules are going into effect that will tighten trial requirements, enforce order minimums, and introduce new performance protections and penalties.   In this episode, I break down exactly what's changing and how to stay eligible without risking your Prime badge. I also share behind-the-scenes updates from my own business, including:   A liquidation project I'm running for a wholesale client Exciting progress with all five of my Black Panther done-for-you clients now that tariffs have dropped And how one of my Weavos clients has already hit $853 in sales halfway through May—outpacing all of April for this revival project   Plus, I explain how Amazon's new OTDR protection works using Shipping Settings Automation and Buy Shipping—and why that combo might be your best defense against Prime suspension.   Want help figuring out if SFP is worth it for your brand—or how to stay compliant with the new rules?  

De som går ut nian i vår väntar nu på på besked om studieplatser. Och söktrycket är stort, speciellt till gymnasierna i de större städerna, och till en del yrkesutbildningar. I Vasa har antalet studieplatser vid Vasa gymnasium dessutom minskat, och det medför att många unga riskerar bli utan studieplats. Så hur är det egentligen - har alla rätt att gå i gymnasiet? Och vad ska en ung person som blir utan studieplats ta sig till? I debatten deltar fföräldern Maria Ehrnström-Fuentes, forskaren och universitetslektorn Harry Lunabba och Vasapolitikera Frans Villanen, (SFP) och Anne-Marie Viinamäki. Mikaela Löv leder debatten. E-post: slaget@yle.fi

In 2022 alone, 4.1 million hectares of tropical forest were lost due to drought, deforestation, and wildfires, contributing significantly to global carbon emissions. Viridis Terra is addressing this urgent issue by focusing on the restoration of significantly degraded lands in the Ucayali and Loreto regions of Peru. Today's SFP guest, Martin Beaudion Nadeau, is Viridis Terra's Founder and CEO. In the program he talks about more sustainable farm management systems, including establishing biodiverse forests and agroforestry practices, and integrating native tree species and crops like cocoa and citrus. This aids in carbon sequestration and provides a sustainable source of income for local farming communities, empowering them toward long-term economic stability.

I Jakobstadsregionen jobbar kommunerna redan nu tätt tillsammans inom många sektorer. Och Österbottens gemensamma välfärdsområde har tagit över vården. Vad blir då kvar för de enskilda kommunerna att besluta om? Finns det fog för att fortsätta som tidigare, eller vore det dags för en fusion? I debatten deltar kommunforskare Siv Sandberg på Åbo Akademi, Jarl Sundqvist, tidigare vd för utvecklingsbolaget Concordia och kommunalpolitikerna Simon Holmstedt (SDP), Jakobstad och Niclas Sjöskog (SFP), Pedersöre. Mikaela Löv leder ordet. E-post: slaget@yle.fi

Regeringen planerar att avskaffa avdragsrätten för medlemsavgifter i fackförbund eller arbetsgivarorganisationer som ett led i att finansiera sänkta inkomstskatter. Facket protesterar och ser initiativet som ett angrepp på löntagarna medan näringslivet välkomnar initiativet. Frågan debatteras i Slaget under ledning av Mikaela Löv. I debatten deltar Henrik Wickström, riksdagsledamot för SFP och Viktor Kock, verksamhetsledare för DIFF - Ingenjörerna i Finland. E-post: slaget@yle.fi

Landets kommuner står inför betydande utmaningar med sjunkande elevantal och ekonomiska begränsningar. Dessa faktorer sätter press på lokala beslutsfattare att hitta hållbara lösningar för bildningssektorn. Bildningen är en central fråga för landets kommuner idag, men hur bör man agera för att säkerställa dess framtid? Bör alla skolor bevaras, eller är det mer effektivt att slå samman mindre skolor till större enheter? I debatten deltar Minna Lindberg, specialsakkunnig vid Kommunförbundet. Helena Fabritius, SFP i Kimitoön och Otto Bruun, Vänsterförbundet i Kimitoön. Ordet leds av Jesper Alm. Lyssna på Slaget för insikter och debatt. E-post: slaget@yle.fi

Migrationsverket vill lägga ner 26 flyktingförläggningar, med motiveringen är att antalet asylsökande minskat kraftigt.  Förläggningarna som läggs ner finns bland annat på Åland, i Borgå, Västra Nyland, Vasa och Vörå. Men många, inte minst SFP:s riksdagsledamöter, anser att nedläggningarna slår oskäligt hårt mot Svenskfinland. Vad innebär det här beslutet för intergration på svenska? Och vilka blir konsekvenserna för orter som Vörå, men en lång historia av flyktingmottagande, och för hela regionen? I debatten deltar Micaela Nykvist, biträdande chef på Österbottens Migrationscenter, Fredrik Sandelin, regionutvecklare på Jakobstadsregionens utvecklingsbolag och ledarskribent Kenneth Myntti på Österbottens tidning. Mikaela Löv leder ordet.  E-post: slaget@yle.fi

Regeringen informerade om ytterligare 166 miljoner euro i besparingar inom vården. För hemvården av äldre innebär det bland annat ibruktagandet av tekniska hjälpmedel, vården skall digitaliseras. Men vad betyder det i praktiken? Skall en pekplatta ersätta ett hembesök? I debatten deltar närvårdaren Margita Björklöf, anhörigvårdaren Melita Tulikoura samt vårdpolitikerna Arja Karhuvaara (Saml) och Karin Cederlöf (SFP). Debattledare är Bettina Sågbom. E-post: slaget@yle.fi

In this episode, sound-designer Eddie Bazil looks at ways of enhancing a variety of individual tracks and full mixes using plug-ins that are designed to achieve the retro warmth and cohesion of tapes and valves.Chapters00:00 - Introduction01:32 - What Is Harmonic Distortion02:32 - Advances In Music Production Quality04:47 - The Introduction Of CD05:59 - Triodes And Pentodes Vacuum Tubes06:47 - Analysing Harmonic Content07:56 - Example 1: TR-808 Sub Bass10:35 - Example 2: Affecting A Whole Mix*12:39 - Example 3: Adding Saturation15:07 - The Benefits Of Tape17:26 - Example 4: Applying Tape Effects To A Bassline*20:59 - Example 5: Adding Tape To Beats23:47 - Example 6: Enhancing A Piano Track26:56 - Summary* Demonstration track ‘Puppet' (Examples 2 and 4), written, performed and recorded by John Walden. Vocals sung by Yvonne McKeown.#voxengospan #SummitAudio #T-RackS #Kraftur #Aphex #SSLEddie Bazil BiogEddie Bazil launched his music industry career at the age of 17 as a synth programmer for a range of Electro / New Wave bands including Art of Noise, Spandau Ballet, Pet Shop Boys, Bobin, Paul Dee, DJ Krush, DJ Shadow, Jets Orchestra. By his 20s he was working as a sound designer for Akai, Roland Emu/Ensoniq, eventually signing on exclusively with the latter. Later, due to a growing demand for software instruments and libraries, Eddie started to develop libraries for various software manufacturers, including Native Instruments, Kiesel, Sound Effects Library, Arturia and Propellerheads. A meeting with Phil Allen, a Capital Radio DJ, resulted in the company Samplecraze, which Eddie has spent 20 years developing as an educational resource. At this time he trained in music production and soon gained a number of prominent contracts working with some notable artistes such as Busta Rhymes, Greensleeves, 9 Bar, SFP, Sleeveless, Chris Campbell and Gam Productions. He contracted to Island Records and Chrysalis as a producer and remixer,  plus was commissioned to write the score for Macbeth that ran at 2 Way Mirror at Alexander Palace for the Cambridge Shakespeare Company. His ongoing development of Samplecraze has led to him offering educational workshops and classes, releasing four books via PC Publishing and becoming a contributor and forum moderator for Sound On Sound. Recently he has established The Audio Production Hub for online education and been invited by the Recording Academy to become a Grammy judge.https://eddiebazil.co.uk/https://samplecraze.com/Catch more shows on our other podcast channels: https://www.soundonsound.com/sos-podcasts

How does an “immigrant kid” become the Founder of a firm that provides sustainable solutions for institutional investors, including ESG market analysis and education, regulatory risk management and investment process design? Allison Binns is the Founder and Principal of Peregrine Strategy, She is also a Senior Advisor at Danu Venture Group, which provides early-stage investment access to technology companies focused on national security, new infrastructure and their enabling industries. Allison says her background as an “immigrant kid” has shaped the way she approaches investments and sustainability in general. We're fortunate to have her as our guest for this episode of the SFP.

Västbanan, tidigare kallad för entimmeståget, stöter på motvind. I fjol blev det klart att projektet blir utan EU-pengar och nu signalerar flera kommuner en ovilja att vara med och finansiera projektet. Men det snabba banavsnittet mellan Åbo och Helsingfors finns med i regeringsprogrammet och har statsministerns stöd. Varför behövs Västbanan, eller behövs den? Frågan debatteras i Slaget tillsammans med SFP:s kommunalpolitiker Ulla Achrén i Åbo och SDP:s riksdagsledamot Johan Kvarnström från Raseborg. Ville Hupa leder debatten. E-post: slaget@yle.fi

Control of information is a vital weapon of the ruling class in its war on the people. Critical media literacy is more important now than it has ever been. For the past year we've been drowning in imbalanced coverage of the war on Gaza. (How many times did mainstream news outlets use the word ‘genocide'?) It's just one example – and it's an outrage. Steve's guest is Shealeigh Voitl, Project Censored's digital and print editor. They discuss the media's role in shaping public perception and delve into the systemic disinformation propagated by corporate and academic institutions. While sensational inconsequential stories dominate the headlines, the voices and experiences of the working class and the marginalized are silenced. Steve and Shealeigh look at the power dynamics inherent in media ownership, reinforcing inequality and promoting working class subjugation. Passive news consumption is the equivalent of unilateral disarmament. Shealeigh Voitl is the digital and print editor at Project Censored. She first began her research with the Project at North Central College alongside Steve Macek, co-authoring the Déjá Vu News chapter in the State of the Free Press 2022 and 2023 yearbooks, and the Top 25 chapter in SFP 2023. In addition to her editorial contributions to the yearbook series and work with the Campus Affiliates Program, Shealeigh helped develop the State of the Free Press 2024 teaching guide and the Project's “Critical Media Literacy in Action” social media series. Her writing has also been featured in Truthout, The Progressive, and Ms. Magazine.

Here's a preview of last month's Patreon bonus episode: Badr & Drew answer some questions submitted by listeners about the new Bad Bunny album, Daredevil: Born Again, and politic's place in comics…before going off into some interesting tangents about the ideal comic shop experience, playing Marvel Rivals for the first time, and the ultimate mashup that is Bartkira! Check out the full episode, for FREE: Here. And if you like this style of show, there's more where that came from! Become a member of our Patreon Community to get access to extra episodes, free comics, and other perks. Want to try before you buy? Start with a FREE seven-day trial! (here)LINKS: Read thousands of FREE digital comics on GlobalComix! Use Promo Code SHORTBOX to save 33% on a year of GlobalComix Gold membership (or click here!)Buy your tickets for Northeast Florida's largest pop culture convention, Collective Con 2025! (here)! Take your comic shopping experience to the limit, by shopping online at Gotham City Limit!We read Fan Mail, send us some! Buy your tickets for Collective Con 2025, Northeast Florida's largest pop culture convention: HERE Read thousands of FREE digital comics on GlobalComix! Use Promo Code SHORTBOX to save 33% on a year of GlobalComix Gold membership (or click here!)Proudly sponsored by GlobalComix!Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showREACH OUT TO US!

Den nya lagen om funktionshinderservice är efterlängtad, nu är det behovet, inte diagnosen, som avgör vem som får service. Men tillämpningen av lagen väcker oro. Eftersom lagen är en så kallad sekundär lag, ska man i första hand tillämpa socialvårdslagen, som ger billigare service. Hur ska vi se på den nya lagen? Stärker den de funktionshindrades ställning, eller riskerar servicen bli sämre och dyrare? I debatten deltar Erkki Penttinen, sektordirektör på Österbottens välfärdsområde, Anne Salovaara-Kero, (SFP), ordförande för välfärdsområdesstyrelsen, Anna Caldén, ordförande för rådet för personer med funktionsnedsättning och Ulrika Krook, specialiserad jurist och universitetslärare i rättsvetenskap. E-post: slaget@yle.fi

EU-ledarna är eniga om att behovet att bygga ut EU:s försvar är akut. Kriget i Ukraina går in på sitt fjärde år och USA:s engagemang för Europas försvar ifrågasätts. Men vad är det EU vill göra? Ska unionen bli en försvarsallians, och var Nato inte den garant vi hoppades på, med Trump som USA:s president? I debatten deltar Nils Torvalds, tidigare Europaparlamentariker för SFP, Laura Lodenius, verksamhetsledare för Fredsförbundet och Svenska Yles korrespondent i Bryssel, Rikhard Husu. Mikaela Löv leder diskussionen. E-post: slaget@yle.fi

Det fortsätter storma kring nikotinpåsarna. Det nya förslaget till tobakslag har varit ute på remissrunda och förslaget är att smakerna mint och mentol tillåts, och att maxgränsen nikotin ligger på 16,6 mg. Nu vill folkhälsomyndigheter och föreningar förbjuda all smaksättning av nikotinpåsar och sänka nikotinhalten. Samtidigt blir vitt snus och vejpning allt mera populärt bland unga. Riskerar vi att skapa en ny generation som använder ännu mera nikotin än tidigare generationer? I debatten deltar Anders Norrback, riksdagsledamot (SFP), Elin Härmälä, styrelsemedlem för Finlands svenska socialdemokrater och Magnus Lundbäck, docent och nikotinforskare på Karolinska institutet. Mikaela Löv leder ordet. E-post: slaget@yle.fi

Join Jennifer Kennedy and Kim Skehan for an unfiltered conversation about the CMS Hospice Special Focus Program (SFP), launched on January 1, 2025. This transformative program is reshaping hospice care—and Jennifer and Kim are here to ensure you're prepared to adapt and thrive.In this episode, they simplify the complexities of SFP, exploring how it works, who it impacts, and most importantly, how your hospice can stay ahead. Learn how to interpret the program's data-driven selection process, evaluate your organization's readiness, and build the strategies you need to mitigate risks while maintaining top-quality care.From the critical role of QAPI programs to the importance of strong policies during times of change, Jennifer and Kim provide actionable tools for leaders determined to deliver excellence in every aspect of hospice care. Whether you're navigating SFP or aiming to prevent future challenges, this episode is packed with insights that matter.Don't miss this essential guide to staying compliant, proactive, and focused on what truly counts—your patients.Visit our websiteConnect with us - LinkedIn, Twitter, YouTube, FacebookMake Lives Better

Dean Stanberry, SFP, CFM is Immediate Past-Chair on the IFMA Global Board of Directors where he is passionate about applying his collective skills and experience toward advancing the FM profession. In early January, Mike Petrusky hosted Eptura's first webinar of 2025 where he asked Dean about the findings in a recently released report from IFMA titled "Gamechanger: A Facility Manager's Guide to Building a Relationship with AI”. Dean shared how artificial intelligence can automate repetitive tasks, augment human capabilities, and offset workforce shortages as we seek to care for the built environment. Mike and Dean explore specific ways that AI will impact FM, including areas like predictive maintenance, energy management, space utilization, fault detection and diagnostics. They offer practical insights and encourage you to learn more about how you can be a workplace innovator in your organization! Connect with Dean on LinkedIn: https://www.linkedin.com/in/deanstanberry/ Download the IFMA Gamechanger Report on AI in FM: https://ifma.foleon.com/research-reports/ai-in-fm/ Watch the full hour-long video with Mike and Dean: https://lp.eptura.com/webinar-workplace-registration-january-25.html Discover free resources and explore past interviews at: https://eptura.com/discover-more/podcasts/workplace-innovator/ Learn more about Eptura™: https://eptura.com/ Connect with Mike on LinkedIn: https://www.linkedin.com/in/mikepetrusky/  

Det vankas val i år igen och partierna är redan i full färd med att fylla sina kandidatlistor till vårens kommunalval och välfärdsområdesval. Kända politiker brukar locka mycket röster, men är det vettigt att samma människor sitter och fattar beslut på många olika nivåer? Hur kan deras tid räcka till, och får väljarna vad de beställt? I diskussionen deltar politikerna Aki Lindén från SDP och Frida Sigfrids från SFP samt studeranden Hannes Ulfvens från Åbo Akademi. Mikael Piippo leder ordet. E-post: slaget@yle.fi

Produced by KSQD 90.7, 89.5 & 89.7FM “Be Bold America!” Sunday, December 15, 2024 at 5:00pm (PT) “First they came for the journalists. We don't know what happened after that.” – Maria Ressa Every year, Project Censored highlights the vital stories that corporate media underreported, exposes rampant news abuse, and tracks emerging threats against the press from financial and political powers “State of the Free press 2025” comes at a time when trust in the media is at an all-time low.  A 2024 Pew Research Poll found that a remarkable 73 percent of adult Americans believe a free press is either extremely or very important to the well-being of society—though only a third of those polled believe that US media are completely free to report news. Half of those surveyed believe that US news organizations are influenced a great deal by corporate/financial or government/political interests. Reporters Without Borders gave the US a score of 66.59 out of a possible 100 points in their 2024 World Press Freedom Index—a drop of nearly five points from 2023. Tragically, 2024 stands out as the year that the corporate media failed to adequately cover Israel's ongoing genocide against the Palestinian people and the threat it poses to the whole world. With their gaze trained elsewhere, the powerful got a pass from the very institution that should hold them to account. In 2023 Reporters Without Borders labeled US press freedom “satisfactory;” in 2024, they called it “problematic.” Interview Guest: SHEALEIGH VOITL is the digital and print editor at Project Censored. She first began her research with the Project at North Central College alongside Steve Macek, co-authoring the Déjá Vu News chapter in the State of the Free Press 2022 and 2023 yearbooks, and the Top 25 chapter in SFP 2023. 

What can VC and PE companies do when faced with pressures from investors, customers, and regulators to report ESG metrics more accurately and dedicate more resources to the process? SFP guests Charlie Mahoney, Head of U.S. Sales at Novata, and Simone Wren, ESG and Sustainability Director at New Relic, bring first-hand experience and insights to how private companies can achieve their sustainability and business goals, like increasing employee retention, reducing their carbon footprint, and building more financially efficient business systems.

Jason E. Callis, CFM, SFP, LSSGB is Director of Property Operations and Facilities at Conrad Indianapolis, a Past President of the IFMA Indianapolis Chapter, and he currently serves on the IFMA Global Board of Directors as Chair of the Government Affairs Committee where he is passionate about creating environments where organizations and people thrive. Mike Petrusky asks Jason about his career experiences and they discuss investing in facilities and understanding the consequences of increasing deferred maintenance. Jason believes that A.I. can help in decision making to reach our sustainability goals, but reminds us that it's important to understand the data it provides. The future role of facility managers will be influenced by the need to focus on deferred maintenance backlog and the quality of goods purchased during the pandemic and Jason shares how IFMA can provide valuable resources for your FM journey as you seek to be an Asset Champion in the future of the built environment! Connect with Jason on LinkedIn: https://www.linkedin.com/in/jason-e-callis-cfm-sfp-lssgb-63443830/ Learn more about IFMA: https://www.ifma.org/ Check out the “On My Way To Work” video series: https://www.youtube.com/playlist?list=PLSkmmkVFvM4E39sM-pNaGhLoG0dkM947o Learn more about Eptura™: https://eptura.com/ Discover free resources and explore past interviews at: https://eptura.com/discover-more/podcasts/asset-champion/ Connect with Mike on LinkedIn: https://www.linkedin.com/in/mikepetrusky/  

Aimee Grossman, CFM, CBRM, COEE is AVP of Facility Management & Workplace Experience at AdvaMed, Lena Thompson, IFMA Fellow, FMP, SFP is an Adjunct Professor & IFMA Qualified Instructor while serving on the IFMA Global Board of Directors, and Sarah Burns is a Partner Account Manager at Eptura. Mike Petrusky hosted a live roundtable discussion for the Capital Chapter of IFMA called “How Evolving Systems Can Empower Facility Professionals” where the panelists discussed integrating workplace technology with the overall management of the built environment and the evolving role of FM professionals. They explored how the hybrid work model requires significant change management, including adapting to new routines and human behavior and agreed that data and reporting are critical for decision making. Tune in to get practical ideas on enhancing the user experience when implementing new strategies or technologies and hear the encouragement and inspiration you will need to be a Workplace Innovator in your organization! Connect with Aimee on LinkedIn: https://www.linkedin.com/in/aimee-grossman-cfm-cbrm-coee-51039a64/ Connect with Lena on LinkedIn: https://www.linkedin.com/in/lena-thompson-5b05a86/ Connect with Sarah on LinkedIn: https://www.linkedin.com/in/sarah-burns-6737b9202/ Check out the “On My Way To Work” video series: https://www.youtube.com/playlist?list=PLSkmmkVFvM4E39sM-pNaGhLoG0dkM947o Discover free resources and explore past interviews at: https://eptura.com/discover-more/podcasts/workplace-innovator/ Learn more about Eptura™: https://eptura.com/ Connect with Mike on LinkedIn: https://www.linkedin.com/in/mikepetrusky/  

Morena y aliados aprobaron reforma de recomposición de la administración pública federal   Liberan a Hipólito Solís Valarezo ex ministro de Ecuador   El alcalde de Nueva York prohíbe permisos para fuegos artificiales o fogatas  Más información en nuestro podcast

For musicians and producers that struggle to finish tracks, Eddie Bazil explains the benefits of creating musical snippets and gives us some examples as to how we can tap into different moods, use sound design techniques to create something unique that becomes a useable addition to our musical catalogues and create pieces that stand the test of time.“Snippets and the creating of, serve to strengthen sound ideas, hone mixing and production skills, help to understand timing and flow, act as a testbed for song structuring ideas and are the playground for testing and mastering all manner of plug-ins”.Chapters00:00 - Introduction00:19 - What Is A Snippet?01:53 - The Benefits Of Creating Snippets04:26 - Planning Your Snippets06:07 - Sound Design06:53 - Example 1: Phased Pad17:33 - Example 2: Happy, Mood-Lifting 22:01 - Example 3: Drama And Tension#SoundtoysPhaseMistress #FabFilterTimeless2 #EventideBlackhole #SteinbergGrooveagent #GforceimpOSCar3 #WavesOvoxVocoder #SteinbergHalionTrip #RobPapenAlbino #Kontakt #NIMaschine2 #AirHybrid3Eddie Bazil BiogEddie Bazil launched his music industry career at the age of 17 as a synth programmer for a range of Electro / New Wave bands including Art of Noise, Spandau Ballet, Pet Shop Boys, Bobin, Paul Dee, DJ Krush, DJ Shadow, Jets Orchestra. By his 20s he was working as a sound designer for Akai, Roland Emu/Ensoniq, eventually signing on exclusively with the latter. Later, due to a growing demand for software instruments and libraries, Eddie started to develop libraries for various software manufacturers, including Native Instruments, Kiesel, Sound Effects Library, Arturia and Propellerheads. A meeting with Phil Allen, a Capital Radio DJ, resulted in the company Samplecraze, which Eddie has spent 20 years developing as an educational resource. At this time he trained in music production and soon gained a number of prominent contracts working with some notable artistes such as Busta Rhymes, Greensleeves, 9 Bar, SFP, Sleeveless, Chris Campbell and Gam Productions. He contracted to Island Records and Chrysalis as a producer and remixer,  plus was commissioned to write the score for Macbeth that ran at 2 Way Mirror at Alexander Palace for the Cambridge Shakespeare Company. His ongoing development of Samplecraze has led to him offering educational workshops and classes, releasing four books via PC Publishing and becoming a contributor and forum moderator for Sound On Sound. Recently he has established The Audio Production Hub for online education and been invited by the Recording Academy to become a Grammy judge.https://eddiebazil.co.uk/https://samplecraze.com/Catch more shows on our other podcast channels: https://www.soundonsound.com/sos-podcasts Get a print or digital subscription to Sound On Sound magazine.

How to Grow Your eCommerce Business is sponsored by the multi-channel eCommerce Business Vendlab (⁠⁠www.vendlab.com⁠⁠). Contact us if you want to discuss growing your eCommerce business. In this episode, we explore the different Amazon fulfilment methods—FBA, FBM, and SFP—and how they can help boost your sales. We'll explore the advantages of each approach, from Fulfillment by Amazon (FBA) to managing your own shipments (FBM) and discuss which option will be right for your business. In this episode, we discuss: FBM When should you use FBM? (Large catalogue, fragile, heavy, can't ship to Amazon) How is the shipping set? What timescale do you need to deliver in? Can FBM be used for international shipping SFP When should you use SFP Advantages of SFP. (Only need one warehouse) What metrics do you need to comply with. (Delivery time) Can SFP be used for international shipping FBA When should you use FBA How does FBA influence who gets the buy box? What are the pros and cons of FBA How do you get inventory to Amazon How do you prepare inventory How do you get inventory back What does shipping cost? How much are storage fees? Can FBA be used for international shipping What is Pan-EU FBA Other programs Are there other programs Big and heavy Small and light International programs Remote fulfilment by FBA Allow Amazon to buy stock

Extrabajadores de Bader denuncian despidos de más de 300 empleados en León Asesinan a presidente municipal de Candelaria Loxicha, Oaxaca ¡Mira al cielo! No te pierdas la “Luna del Cazador”

Today we are bringing you a special episode, featuring a snippet from Eptura's podcast "Workplace Innovator" with host Mike Petrusky. Mike sits down with guests, Lena Thompson, an IFMA Fellow and serves on the IFMA Global Board of Directors, Kay Sargent, Senior Principal & Director of Thought Leadership, Interiors at HOK, Mayra Portalatin, Vice President of Facilities Services at NVE, Inc., and Geoff Snavely, Vice President & General Manager at MilliCare by EBC Carpet Services. Together, they discuss their upcoming education session at IFMA's World Workplace 2024 in San Antonio, Texas titled 'Radical Change in FM: Lean In or Be Left Behind.' The session, scheduled for Friday, October 11 at 10:30 a.m. CDT, will cover the evolving landscape of facility management—exploring how to adapt to change, enhance infrastructure, and lead effectively in a rapidly shifting industry. They also dive into the rise of AI, smart buildings, and the challenges of preserving skilled knowledge as the workforce ages.Resources from the show:Listen to the Workplace Innovator PodcastConnect with Lena Thompson, FMP, SFP on LinkedInConnect with Kay on LinkedInConnect with Mayra on LinkedInConnect with Geoff on LinkedInRegister for IFMA's World WorkplaceConnect with Mike on LinkedIn Connect with Us:LinkedIn: https://www.linkedin.com/company/ifmaFacebook: https://www.facebook.com/InternationalFacilityManagementAssociation/Twitter: https://twitter.com/IFMAInstagram: https://www.instagram.com/ifma_hq/YouTube: https://youtube.com/ifmaglobalVisit us at https://ifma.org

Can your brand truly stand out in the crowded Amazon or e-commerce marketplace? This episode features Kevin King, a master of product differentiation, marketing, and branding, who shares game-changing strategies to elevate your business beyond the basics. Kevin walks us through the creation of his innovative Basecamp Apple Watch charging dock, illustrating how identifying market gaps and blending functionality with aesthetic appeal can help you craft a premium product that demands attention. We then uncover the critical role of visual storytelling and emotional appeal in successful product marketing. Kevin shares compelling real-life examples, including a groundbreaking product launch during Christmas 2015 and the branding triumph of Liquid Death. We dive into the challenges and rewards of rebranding, drawing lessons from Kevin's experience with his dog product line transformation. The conversation underscores the importance of innovative packaging and impactful imagery in driving sales and maintaining a brand's identity. Finally, we explore unconventional marketing strategies that can turn an ordinary product into a thriving brand. Kevin recounts the phenomenal success of a hand sanitizer brand during the 2020 pandemic, revealing how creative tactics like catchy jingles and engaging public interactions led to remarkable sales figures. Whether you are an aspiring Amazon seller or a seasoned seller, this episode is packed with valuable insights and strategies to help you achieve a standout presence in a saturated market. In episode 598 of the Serious Sellers Podcast, Carrie and Kevin discuss: 00:00 - Product Differentiation Secrets With Kevin King 04:36 - Multi-Functional Charging Dock Design 06:57 - Product Development From Scratch 10:16 - Illustrating a Product's Transformation With Cartoons 10:54 - Product Innovation and Differentiation Strategies 14:33 - Brand Identity Success Through Innovation 15:48 - Premium Bully Sticks Differentiation Strategy 16:50 - Researching and Deciding on Bully Sticks 21:35 - Listing Strategy for Niche Keywords 27:09 - Differentiating Products for Marketplace Success 27:36 - Pet Product Influencer Partnership 31:24 - Building a Brand With Differentiation 35:19 - Hand Sanitizer Market Frustration and Innovation 41:52 - Unconventional Marketing Strategies for Brand Success 42:45 - Successful Million Dollar Marketing  Strategy Transcript Carrie Miller: In today's episode, Kevin King is going to be sharing his secrets on how to differentiate your products so that you stand out from the competition.   Bradley Sutton: How cool is that? Pretty cool, I think. Are you a six, seven or eight figure seller and want to network in a private mastermind group with other experienced sellers? Or maybe you want to take advantage of monthly advanced training sessions with Kevin King, an expert guest? Do you want to come to our quarterly in-person all-day trainings at Helium 10 headquarters? Or do you want the widest access to the Helium 10 set of tools? For all of these things, the Elite program might be for you. For more information on Helium 10 Elite, go to h10.me/elite. Hello everybody and welcome to another episode of the Serious Seller's podcast by Helium 10. I am your host, Bradley Sutton, and this is the show. That's a completely BS-free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world.   Kevin King: You know, a lot of times people don't in the space, don't like to share their products. They're afraid people are going to copy them. I'm afraid like, oh, if I share this, this cool thing I found, I'm going to have a hundred different copiers on it. And that does happen. You know, Bradley's had that with the coffin shelf, you know, here at series, and now there's I don't know how many coffin shelves that are A lot, a lot. Yeah, so it does happen. But I'm going to show you some ways to make that almost impossible today. I mean not to say that someone can't mimic you, because sometimes when people copy, that's a nice way of flattery. But there's a lot of things that you can do to differentiate your product and it's becoming super important. You know the days of when I first started. I know you've been doing this for a while 2015, 2016. You just go to Alibaba. You'd find a product look at Helium 10, see where the gaps are and just stick a different name on there and maybe create a logo, put it on there and put that up and sell it. Those days are long gone. I mean, can that still happen? Occasionally, someone can have success doing that, but it's extremely, extremely difficult. And branding true branding and true product differentiation is where it's at. And some people think, well, I'll just add a warranty or I'll add an eBook to my product or I'll bundle it with something else and that'll make it different enough. And that's usually not enough. And in today's world, you got to change your approach and that's what I'm going to show you today with real-life, real-world examples of my actual products. Some of these I'm not selling anymore for different reasons. Pricing got priced out of the market with raw supplies or something like that. But I'm going to show you exactly what I do and to try to give you some insights and some perspective on how you can approach this differently for what you're doing.   Carrie Miller: Very nice, I'm excited.   Kevin King: When it comes to business, there's really only two things that matter, and when you cut it to the core, that's innovation and marketing. I mean, yeah, there's all the details of finance and money and all this kind of stuff, but really, if you look at any business look at Apple, you look at Microsoft, you look at Tesla, you look at any of these. It's innovation and marketing. Those are the two fundamental things that you should be focusing on first. So, I'm going to start off with innovation. So the first thing I'm talking about is innovation. This is a product on screen called Basecamp. This is an Apple watch charging dock. It also charges your iPhone, charges your iPad. It has a night light on it. This is a really, really cool product that came out in 2015. It was launched in 2015.   Kevin King: So almost nine years ago, right when the first Apple Watch came out, and where this product, how this originated. This is a product that I sold and I actually created this product from scratch. This was my actual product and I created it from scratch right when the first Apple Watch came out. And what happened is I went on Amazon to try to find some ideas for products and I saw that Apple Watch charging docks were trending at the time and most all of them were like these cheap bamboo kind of wooden docks for 15 to 20 bucks, all coming off of Alibaba, with just different names on them. Each one looks exactly the same, just had a different name, and I was like, if I'm going to spend 500 bucks for a watch or whatever the watch costs back then. I don't want some cheap, cheap stand to put it on, I want something that looks cool. So I developed this that I would want and I was like I don't want something where there's cables hanging across my desk, cables hanging across my nightstand, so I want to hide all the cables and I want to be able to charge like three things at once. And so that's what I developed, and so this particular product you can see here has a little light on it.   Kevin King: I later added a Bluetooth speaker to it in a version two. It put the watch up on top, the phone would sit on the side and it had a. The charging was buried inside all the cables. Um, the back actually had two additional USB ports so that you could actually charge an iPad or put something else on the back of it. It had. The cables were all hidden underneath, so you'd wrap the cable around underneath so it's not like just all messing up your, your desktop or your, your nightstand or whatever the night light there you can see it. You can hit that button a few times and adjust it up in different levels. I created a really nice box for it and I had all the different adapters. I was prepared to sell this in the US market, and so I created one charging dock and then had them make the different adapters that go in the end, depending on if it's for the UK or for Europe, or for the US or for Australia the bigger markets. I later added a Bluetooth speaker to it. I changed that nightlight to not just a nightlight but actually a Bluetooth speaker so that you could this is the days before there was beats or any of that kind of stuff so it actually was a cool, cool thing to be able to have your phone sitting there charging and have a little speaker that would play your sound music or your wake-up call or whatever. You can see there are the little nightlights turned on. As an example, these are actually some of my listing photos that you're seeing on this. You can see that it would fit all kinds of different watch bands. I created a really nice box for the outside of it to differentiate it so that when you got it felt like you're paying 80 bucks for this thing.   Kevin King: This was a little video that I had made. I found the way I got this made is I came up with the idea. I found a factory on Global Sources Comm. So I didn't even use Alibaba. I use a company called global sources comm, which is another alternate sourcing place. It's not as big as Alibaba, but you can find some better factories sometimes on there. So if you haven haven't checked that out, check it out. And I found a factory in Shenzhen, China, that would do this and I ended up paying them a thousand dollars for the design and so they had their internal guys do all the design and then the molding and everything. It was expensive. It cost me about 30 grand to do all the molding because it's electrical parts and USB and there's a chip in there. So this is not for everybody, but I spent about 30 grand on that.   Kevin King: We've created all kinds of prototypes and they would send me these files, these 3D rendered files and these like SFP files, I think they're called. And then I took that actual file. So before this was ever manufactured, didn't even exist, there wasn't even a prototype yet. I sent it to a guy in Eastern Europe and he made this rendering from me from those files and this is a video. He made this entire video, this. The product did not exist so I could see it exactly as it was gonna be. He made these 360 degrees, basically before there was AI. AI video of the actual product. You can see this one only has one charging dock on a USB on the back.   Kevin King: I had a second one, but I did this and then I sent this out and did some testing, like what do you guys think of this? And I was able to get the people at one of these big Apple insider blog posts. They're like, when this comes out, let us know, we'll publicize it. So right there I was, like they thought it was cool. So, I had my launch ready to go. Like I said this didn't come from Alibaba, this didn't come from the Iwo market or the Canton fair.   Kevin King: The idea for this, this came from my head, and so I created this from scratch from my head. I've done that for a dog bowl and for some other products as well, and so I also. At the same time, back in 2015, I launched five different brands at once. Some of them were the traditional find something on Alibaba, change it up a little bit, change the packaging, put your logo on it and then send it out. But this one I actually designed from scratch. I think that's where you need to start thinking more and more about is designing things from scratch, and it's not always about a better mousetrap, it's about what the people want.   Kevin King: With today's technology and with the AI, you can do so much that I couldn't do nine years ago when this was launched. That you can do now with iterations and these renderings, that you could have 20 different types of this and do all kinds of testing on PickFu. You can do so much more now with this. So this was the renderings that they would send me. So I would open this up, these EASM files, and I could play around with it on my computer and spin it and everything and say, oh, let's modify this or let's change this, or I don't like where this is positioned, put the logo over here. So this before we even made a prototype.   Kevin King: And then what I did is I did 3D printing. So I had there's a guy in Austin where I live that had like 30 different 3D printers in his garage, literally, and so he had all kinds of different sizes and machines. I just took it. They followed him and he made this. This is a 3d printed uh sample. And then I took this to the Apple store in Austin and I said can, can you open up the drawer of all the watches. Uh, I want to make sure every watch, every band, fits on here and doesn't touch the light, and we'll make sure the cable fits through the, the fits through the, the channel on the back and everything. So, I had a total like piece of crap, basically, but 3d printed, but it's actually at least something that's I can hold and touch and feel, kind of get an idea of how it's going to be. And then we made modifications. So after I tested it with this, then I went through and I made modifications oh, we need to make the cable doesn't quite fit, it's not quite snug enough or it's crimping in the corner. So we went back and I, I, we made some modifications to it and then this was a prototype. So then they do what's a machine prototype? Um, there's a specific name for it, but it's a machine Like it's. They make like 20 of them before they make the mass run, and then I could actually test it and so I took it and that's what we created.   Kevin King: This is one of the product photos for the actual that I used on Amazon that I had taken. This is one in my guest room and so we just put it on a nightstand and just showed it. They're actually charging three different devices and how it works. It works like magic. And for the listing also, I actually showed. You know, I create cartoons. I found someone on Upwork.com that would do this for 50 bucks and I had them actually said I want a before and after. I could shoot this with photography and it would be expensive. So I just had them make a cartoon and say, look, show the before. Because every product you need to be trying to solve pain points. I mean there's three or four different things you want to focus on when you're developing a product. One of those is solving someone's pain point. So you want to show them what it's like before your product and what it's like after your product. So that's what I did here. Instead of using photos, I used these cartoons.   Kevin King: So I show on the left how you got all these cables everywhere and stuff all over the place taking up your whole nightstand just a mess. You're having trouble sleeping over there, the person you know. There're all kinds of little hints all throughout this thing. You got a light that's flashing on it instead of a night light. That's all bright, keeping you up. And then then you got the one on the right. That's like you having a peaceful sleep, everything's organized, everything's nice, and so these are things that you want to think about when you're actually creating your images is show the before and the after. You can do it in photos, you can do it in, or you can do it in cartoons and like this one and this, it worked really, really well. You're going to see another example of this in a minute. So this is the way you can do an example of how you can do innovation.   Kevin King: This product on 2015, Christmas of 2015, I was selling about $30,000, $40,000 a day of it at $89. And then what happened is the reason. I and I did a second version, I did a version two with feedback and put the Bluetooth speaker in, did some other changes, and then in March or April of the next year this is before there was Gatita, before there's any or Helium 10 that had the refund ability, and someone posted on a Facebook group, on the FBA High Rollers Facebook group on Helium 10, saying, oh, did you know that Amazon will refund you for damages and lost items? And so, I was like, oh, that's cool, they lost some of these things when I shipped them in. So, I filed a claim. And when I filed that claim for like 10 missing units, amazon suspended the listing and said, oh, we're going to do what's called a bend check. And they went and they actually said we're going to stop all sales. And we got to do a total inventory across all of our warehouses and I was like no, no, no, don't do that, don't do that, I don't care about the 10 units, just forget it, forget the claim. You're killing, you're crushing me on my momentum. Well, I was down about 10 days while they did this quote unquote Ben check worst decision I ever made and that basically killed the momentum of the product. But I was able to bring it back up, but never back to that level, because there's all kinds of other competition coming in. Um, and I sold this on uh, uh I forget the name of the website. Now it's kind of like a sharper image uh, website for dudes. I sold this in the best buy. I sold it a lot of places, but then the market started changing and I was able to ride this for a couple of years and it was good. So that's a way that you can think about doing innovation. That's an example of one that I did.   Kevin King: Now let's talk about something on the marketing side. On the marketing side, you can differentiate with your packaging. A lot of people do that, you know. You could have just a generic bottle that you see on the right or a really nice bottle on the left and put your differentiating bullet points in your image how they're showing one's made from bamboo and no plastic or biodegrade super-fast. The other one's going to take hundreds of years, and so on. These are great ways you can do it in your, in your image, in your image stack, to actually show the difference. Because it remembers, on Amazon, people, people buy, buy photos. They don't buy products. My buddy, Perry Belcher, is actually the one that actually said that. But they can't touch the product, they can't hold it in their hands, so they're buying based on the photos. So you got to remember that so many people skimp on their photos or they don't spend enough time creating the right photos to create the right emotions. People buy on emotion and they buy on photos, and so by differentiating like this, you can do a lot of cool stuff in your infographics and your stack.   Kevin King: Look at another one. I mean this is someone selling a commodity Liquid Death is water, it's just water. But look what they did with the branding and the way they actually packaged it. They put it into a can instead of a bottle. They had this liquid death name. All the graphics it's just most of the cans are actually oversized. Liquid Death is a great case study if you want to go and look at how someone actually has developed a brand on something that everybody else is selling and actually stand out. Now it's over a billion-dollar company and there's crushing. It's a really, really good case study. At some point I'll go into deep detail on this, but I want to show you one of my products where I did this. I had a brand that was originally called Tailwaggles and I made a mistake on this brand. I filed for trademarks to get brand registry and all that kind of stuff and about three months into the trademark process I get a note from the trademark office saying oh sorry, your name, Tailwaggles, is too close to something else. This is three months after filing and I'd already done the homework, but they found something in the system so I had to change it to Wag Haus. So I had to. Actually, I was already in production on some dog bowls and I actually had to call the factory, said throw away all those old molds and those imprints. We got to change the logo and logo and to change the whole name mid-production. It cost me a lot of money to Wag Haus, but one of the products that I sold under this this is the Wag Haus logo. Here it wore bully sticks.   Kevin King: If you're not familiar with what bully sticks are, they're still popular today. It's a dog treat. It's made out of the penis of a cow, so they use every part of a cow to maximize the value when they when they butcher it for meat and they take the penis and they actually make bully sticks for dogs. It's a very popular dog treat. So, there's six inch versions, there's 12 inch versions. Those are two typical sizes, and it in 2016, 2017. I was doing some research of what's selling on Amazon. I saw that these things are just crushing it. I already had a dog bowl out, so I was looking for another type of product to accentuate my slow feed dog. Well, and bully sticks came up and back then there's Helium 10 didn't have what was just getting going, so they didn't have Magnets and they didn't have Cerebro and all that stuff. So, I had to use this old program called amazing product validator. And so, I punched in bully sticks and look there, I was like boom, big green result thing saying that's a really good keyword, excellent BSR. You know, look at that search 359,000 search volume. I was like, all right, I'm going to do bully sticks.   Kevin King: So I started researching bully sticks and I looked at these. This is another tool back then where it was popular, called merchant words, and these are results from Merchant Words. They showed these search volumes actually are probably not right but it's the best we had back then. We didn't have much more accurate stuff like Helium 10. So it showed 7 million. I was like, all right, all the different keywords are based off of that free range and those are beef bully sticks and bully sticks for dogs and all had some decent search volumes. So I like, all right, I'm going to go into bully sticks as my next product on this brand. So I pulled up and did a search and I see that, um, there's all these different brands that are selling bully sticks and a lot of them, this are selling for around 20 to 30 bucks and it's a pretty much a package like a plastic bag full of 20 30 bully sticks, all for around 30 bucks, so somewhere around a dollar and a half a stick is basically the cost to the consumer for these. And I was like, okay, that looks good. So I started calling some factories and I was like I need to differentiate. I don't want to be just another guy selling 30 bully sticks for 30 bucks. What can you do? What can you make special?   Kevin King: And I started reading all the reviews on all the products and the reviews were coming back with like, oh, these bully sticks stink because you can just imagine it's the part of the cow that you know that area stinks sometimes and so people the it. My house has an odor to it. After my dog chews it or some liquid drips out onto my couch, my dog jumps up on the couch. It's just. And then people were worried about where are these bully sticks from. Is it US cows or is it some? There's a big scare of like Chinese beef back there. Are they Chinese cows? Are they from Brazil? Where are they from? And so, I was like I need to differentiate this product and I don't want to just put it in a plastic bag either. I want to put it in something really cool, and so the way I differentiated the product is I found this through tracking down. I wanted to make sure it was US made US beef, not imported, and I wanted to set it apart. And so, I found this guy who was a classically trained French chef, like worked in Michelin star restaurants and he was up in the New England area and I got in touch with him and said you make bully sticks. He's like oh yeah, I don't, but I don't do them on machines, I hand carve them, we smoke them in a certain way. We have a 15-step organic process that we do. I'm like this sounds perfect. This is like I can differentiate this from all these little cheap bully sticks.   Kevin King: I was like, well, they cost. He said you're not going to like this part, they're very expensive. So, I ended up having to sell three bully sticks, three 12-inch ones for $54 and 95 cents, so 55 bucks for three bully sticks. Now remember everybody else on Amazon selling 30 for 30 bucks roughly. So, I'm like way crazy overpriced. I was like I don't know if this is going to work. You know everybody, everybody always says on Amazon it's all about the price, all about the value. And I'm like I don't know if this is going to work. But I'm like you know what? I think there's people on Amazon that don't care about the price. If you know the avatar of your customer, you know that there's a lot of pet owners that a pet is just a farm animal. You know they keep the dog out in the backyard and it's just a farm animal. But for other people a pet is part of their family, it's their best friend, it's their compadre. I just saw a story my dad just forwarded me a couple days ago about how people take care of their pet's health better than they take care of their own health. And it's true and I was like I can market to that. There's people that have dogs that are willing to spend really good money for their dogs to give them the best. So this is classically trained French chef. That's a good story. It's organic. I'm solving all the problems of the juice because the way he cooks these and he does the smoking and stuff. They don't have all that extra liquid in them, they don't stink. They're organic. It's from the US, I can solve all the review pain points, and this is before all the AI tools existed to analyze reviews.   Kevin King: I was having to read reviews, so I was looking at how can I package these different, and so these were some of the packaging ideas I came with. But what I ended up doing is putting them in a cigar box. So I had a custom cigar box. I found a company in Brooklyn, New York, that's close to this guy, so I didn't have to pay shipping across the US or across the world. They'd make these boxes for me. I'd put a sticker on the outside with, like a cool textured label on the outside of it, and then we put them in the cigar boxes. So this is the six inch version. So there's five, six inches and those sold for 40, uh, 44, 95, I think it was. And the 12-inch version was only three sticks and sold for 54, 95. But I packaged it. So when you got it, you felt confirmed. You're like, if you just spent 44 bucks for five of these bully sticks, you're like, did I just get ripped off? But when it comes in the, in the, in the Amazon box, and you open it up, you're like, oh, this is a cool box. It's got a cool texture to it. It's all about the sensation when you feel the box. There's like a little edge on it, like a texture. The label had like a texture on it, so like, oh, this is kind of nice. So it helps justify in the mind that I'm getting value here. These are premium.   Kevin King: I created the listing. This is actually the bullet points and the title for the listing. All the keywords are in there and what I focused on is I couldn't compete on the word bully sticks, because the word bully sticks, as you saw earlier, was super popular and almost everything on that page is cheap, and so I could do a launch. Back then you could do all these coupons and all these giveaways and rank to the top within a day or two. It's crazy stuff you could do back in the day and I would get there. But then as soon as I stopped doing these promotions, I would fall off to page two, page three. But on long tail keywords like bully sticks made in USA or bully sticks no odor or premium bully sticks, those I could stay on page one for and there was enough keyword depth on all those where I could stay ranked for those and it worked because there's enough niche, enough variation in the keywords where it actually worked.   Kevin King: And so, then I created pictures. I went to a dog place, a dog kennel, where my dog would stay, sometimes like hey, can you get permission from some of the owners, I want to come in here and do a photo shoot with dogs? So we did a little cute little dog with a chef hat on, did another dog holding it. So actual, real pictures, not my iPhone, because a lot of other bully stick people were taking their iPhone, just taking a picture of a dog sitting on the ground or something. Just horrible pictures. So I create all these kind of cute pictures. Remember, selling is about emotion and so this creates emotion of oh look, how cute he is. And then I did a whole series of image stacks to show the difference. Because if you see something on Amazon for 50 bucks, you're like and it's three sticks, and you're like this guy's out of his freaking mind, $50, $55 for three sticks. I can just go buy 30 for 30. So I had to show the difference. Remember what I said people buy photos on Amazon, they don't buy products. And so, I showed them in the box to show that these are big. You know these aren't little skinny little things, they're like big honking sticks. I listed all the reasons people wouldn't buy, all the objections basically, and all the things that were important in all my research. You know these are kosher. You know you don't think about that, for a dog, I mean, but some people. That's important to them. So everything that was important I put on here. These are kosher sticks.   Kevin King: I showed the comparison look, ours are full. The other guys they stretch theirs. That's how they can sell 30 for 30 bucks because they're stretched and they're hollow. I showed look, ours are wide, the other guys are skinny. I showed look, ours has no odor, it's glossy and smooth, but the other ones stink. I showed look, ours are with a knife and there's something sitting on the table there. They're hand cut. The other ones are on some nasty ass machine that's never cleaned. So I showed all the reasons why you don't want these cheap ones and why you want mine. And then I showed a comparison of ours versus others just to keep.   Kevin King: I kept driving at home Like you're going through this image stack. You're like, all right, all right, all right, I get it, I get it. I showed them on a scale, like look, this is what they weigh. Don't just trust my, trust me. I mean, yeah, you could Photoshop this, but don't. I showed them. It validates it. So I showed everything. At the top here's some dogs driving through like a fast-food place and they're just getting some cheap, cheap, you know happy meal type of cheap hamburgers or something. And then I show in the bottom if you want Wag Haus sticks, you'd like go into a nice steakhouse where there's a maître d' with a bow tie on a serving these on a platter and just connotates that image and creates that emotion, creates that feel and helps justify why you should give these a try. And then I did another cartoon. I tested different cartoons, so I had another one go from fast food to Wag Haus Premium similar concept. Now it's still in a car, they're inside the restaurant and you look at the sign there. If you look at it, there's all kinds of details. If people blow this up, I know you can't see it very good here on the screen, but on Amazon if they blow it up, they would see. You know other, all these kinds of like making fun of the other sticks all in the menu and stuff. It works.   Kevin King: And then I created, you know a put back. Then I was called EBC but now it's called a plus content. So I created a plus content and I used pretty people. You want to use pretty people. You want to use faces whenever you can, even though you have the dog use and faces. There's science that shows that's a 35% lift in conversion rate when you use faces. A lot of people don't use faces in their photos. They just show the hands or they show the dog. But you need to have people and showing that they're having fun, their dogs happy. You're creating that emotion. I went out. This is before. It was popular to find influencers, influencer. The whole influencer UGC game was just getting going at this time. But this guy I found him on I think it's called Fame Kit. I forget the name of the website. I don't even know if it still exists, but you could go and you could hire people to create UGC.   Kevin King: I'm just going to play you a little bit of this video. I did not script this. I sent this to the guy. I sent him my bullet points to say, hey, this is kind of what I'm looking for. Can you do something? But I'm just going to play the first part of this because it's pretty cool what he did and you're going to see where he actually sniffs these things. He actually pulls them up to his nose yeah, they're right there. He actually pulls them up to his nose and does a demonstration of showing, look, there's really no smell, and I mean it just creates that trust and that yes, it's true. And then he's got playing with his dogs and he just did a really good job. Then I take a look at my reviews. Now these are some of the real reviews that were coming on the products. You know I was getting some fives and fours highly recommended. I would get the occasional one-star review. Someone like this is the biggest rip-off ever Three sticks for 50 bucks. You've got to be freaking, kidding me. But look, I got constant reviews. I had a 4.6, I think, average overall and it just worked really well. And I had one guy I subscribe and save. It had just begun back then, so I was on subscribe and save. One guy I think he did 86 or 87 times on subscribe and save Just kept buying them over and over like every, every. Every time that he would get renewed, he'd buy them. And he'd buy them in between too because he needed more. It just this work.   Kevin King: This is how you differentiate a product, uh, and how you approach a market where it's saturated differently and don't always think it's always about the price. As long as there's long tail keywords, you can do some amazing stuff. There's just a few more the lifestyle pictures the on the right there's my actual dog, Zoe, when she was a little much younger, and what happened is the guys that owned the best bully sticks, which is the biggest brand on Amazon. They saw what I was doing and they're like how's this guy, this guy in Texas, selling $50 for three sticks? We need to reach out to him. So they reached out to me and they said hey, why don't we partner up? Why don't you actually sell some of our stuff? You can basically private label some of our other treats. We've got duck feet and we've got, uh, pig's ears and we've got all these, uh, you know, antlers and all this other kind of stuff. Why don't we, why don't we partner up and you just, you just use your brand and private label from us. We manufacture here in the States, we'll ship it to you. So I tried it and it didn't work. I actually I need to package it differently. So, instead of putting in a plastic bag. I had these custom bags made and we tried this. It just didn't work. But my other bully sticks because of differentiation, the way I marketed it, the opportunities there and appealing to the rabid pet owner wanting to take care of their best friend, their member of their family it worked. This is an example on pets.   Kevin King: Now, if you want to get some ideas, if you're trying to ideate this oh, Kevin, this sounds good, but how do I do this? This is a really good link here that you can go to actually get an idea on how to position. This is a positioning, marketing positioning. I'm positioning the product against everybody else and this five-step process it's free at aprildunford.com that link there. Take a screenshot of this or maybe someone can post it in the chat. And this is a good five-step process to help you brainstorm through and to know how can you truly differentiate your product. So, I recommend you at least take a gander at that or have someone on your team take a gander at that. So, when you're trying to come up with your next product or differentiate what you've currently got, maybe something's kind of on the down and outs right now, but if you just re-engineer that product and come up from a different positioning point of view. You can do really well. So that's a resource for you there. That should be really good.   Kevin King: Now let's take a look at another thing on differentiation how do you turn a commodity into a brand, a commodity? You got Temu coming in that's selling all these cheap things on Amazon. You got Amazon now going to start allowing factories to ship directly from China under this Amazon whatever. It's called Amazon Direct there's a name for it but where they're going to basically have their own version of Temu on Amazon. That is going to kill some people. You're going to see some people go out of business on Amazon because of this, because they're not differentiating. They're just another me too product. There's no differentiation other than maybe the price, and it's who can sell the cheapest price is going to win, and if you're competing on price, you you're playing a losing game. You're going to lose against these Chinese factories. They're going direct because they're going to sell it on Amazon for less than you're buying it from them for. Let me repeat that when Amazon launches this section, which is basically a Temu type of section, your factory will sell it for less on Amazon direct to the consumer for less than what the price they're willing to give you to buy it from them. That's going to happen.   Kevin King: So if you don't differentiate your products or you're not thinking in terms of some of these examples I've given you, you're going to be. You may be in some high water and maybe going out of business, or if you're just starting, you may not have a chance to actually succeed. You've got to approach this game differently now. It's more complicated, it's harder, it's a real business. It takes thought, it takes effort. In some cases, it takes money, but this is how you can do it with a commodity product. This is a periodic table. It's a really good thing take a screenshot of this that when you're creating a brand, it's a periodic table of branding. You always remember most of us from school, you had to learn the periodic table of elements. This is a periodic table of branding and this is some of the things that all go into creating a brand.   Kevin King: A brand is not just a logo. A lot of people think, well, I've got my brand on Amazon. You don't have a brand, dude, you have no brand. This is no brand. This is a logo and a name. A logo and a name does not make a brand. A brand connotates a feeling. It connotates a message. It connotates an identity, an affinity for people. There's a lot more to it, and these are some of the things. Does the type of type style you use matter? Yes, that's part of it. Does the logo matter? Yes, that's part of it, but every brand has a voice, every brand. The name is important yes, but that's not a brand. You've got to go way, way beyond that, and this shows you some of the elements in a really nice, concise way that you need to focus on when you're truly building your brand, and I'm going to show you an example of this right now on how to do this with a commodity product, with one of mine.   Kevin King: We all remember the pandemic of 2020 and hand sanitizer was going nuts on Amazon. It was booming worldwide. Everybody's freaking out need to buy hand sanitizer. Around April of 2020, this was the SQP report, the Search Query Performance report on Amazon. It had just come out as a brand-new kind of thing on Amazon and hand sanitizer was number six, and some partners of mine and one of my other Amazon companies saw this and they're like we should do hand sanitizer and I'm like no dude, everybody and their brother's going to be doing hand sanitizer. This is going to be like hoverboards, going to be like fidget spinners. Everybody's going to be doing it. And they're like, no, we can do it. We got this, this company in India that can make this stuff for us. Yeah, I started doing homework on it. I'm like, well, okay, maybe there's something to it, but let me look into it. So I looked into it and I used some other tools. This is not Helium 10, it's a different tool. It's a private mastermind tool that shows showed me last week's sales volume and on the hand sanitizer it showed this was in April. It showed 129,000 units on Amazon on the word hand sanitizer alone just that single keyword. And then other ones. I was like all right. And then there's all these.   Kevin King: The Polaris, this big market research company, came out and said this hand sanitizer thing, even if the COVID goes away, people are going to change their habits. And yeah, you're going to have a huge bump because everybody's now using hand sanitizer but a lot of places are going to install hand sanitizer machines. It's going to become more pervasive in society. And I was like, yeah, okay, so if this has a big boom, boom up, it's going to go down when COVID goes away, but it's going to probably be higher than what it was before COVID started, just because people have changed their habits or they're more aware of it. That's basically what this Polaris study said. So, I'm like, all right, let's look, let's look school.   Kevin King: Then there's a story came out of this this kid that was in, uh, in in the middle of the United States I think he's in Tennessee or Kentucky or somewhere and he was going to all the dollar stores, uh, and buying out their hand sanitizer and then arbitraging it on Amazon for those crazy amounts. He ended up getting sued by the, by the uh, the state, uh, for price gouging and stuff. But I'm like, all right, and he's just crushing it. And so, you're all this stuff coming out. And then I look on Amazon and this is what was selling, because hand sensors, all the Perel and Germ Sharks, Germ X the two big brands in the US were hard to get.   Kevin King: And then what Amazon did is they created something called the COVID store and they gated, basically Perel. They said all the first responders, all the hospitals need to have access to this, not you people at home. We need to save this for the people that really need it, that are dying in the hospitals. So in order to buy the big hand sanitizers, you had to go into the COVID store and get authorized, and so it took a lot of the competition away on Amazon. I saw that and I started seeing all these like weird hand sanitizer people are making almost like felt like in their backyard coming up on Amazon. Some of it was long shipping times is coming from China and you'd order it and take a month to get to you and it's just garbage. And you look at, look at the reviews on they're just bad and they're selling for like crazy amounts it's $11.59 for these little bottles.   Kevin King: And so I was like, alright, guys, let's do this. We're not gonna use this company in India. We're gonna get proper FDA approval, we're gonna. There were some rules where you could at the time, where you could actually make this without going through all the steps of FDA if you did certain things. We figured out all that's figured out, all the legal side. We came out with a brand name of germ shark. We came out with and this logo. So this is where the name Germ Shark and we started this company. It was me and four other guys. I was handling them Amazon side of things and all the branding and all the marketing. And there's other guys handling all the sourcing and dealing with the factories and all that. And then the other three guys were the money guys and these guys put in about a million and a half bucks, before it was all said and done, of their own money.   Kevin King: Luckily, crypto was doing really well at the time. One of these guys was just making bank selling NFTs and on crypto, so he had a lot of extra cash just sitting around doing nothing. So he threw a bunch of that in and we started this brand, Germ Shark, and I was like, okay, if we're going to sell hand sanitizer in this super competitive commodity, hand sanitizer is like one to three ingredients, it's nothing. Anybody can do it. How do you differentiate a product that everything is basically the same? Yeah, you can put a smell in there or you can do a few things, but it's basically the same thing. How do you differentiate it? So, we came up with some bottles. We said we're gonna do a three pack of these small bottles and I tested it on Pick Fu and so I took R3, the ones that says winter there with the green box around it. Those were R3.   Kevin King: And I tested against these no-name brands, like these Chinese no-name brands, and we won, hands down won. Everybody said we would buy this one. This one looks legit, the others are sketchy. And then I tested against the top brands, like Perel, which is a number one brand in the US, and I got my butt kicked. Perel beat me because that's a bigger brand, people trust it more. So I was like okay, as long as Perel is not on the main Amazon site and they're locked away in this COVID store where nobody can get in there, I can crush it, I can be number one on Amazon until Perel comes back. And when Perel comes back onto the normal Amazon website, I'll be okay in spot number two or spot number three, because I've positioned myself, I've gotten my rankings, I've gotten my reviews. There's still enough depth in the market share that even if I'm spot two or three or four, I'll still make some good money. So we're like all right, let's go forward with this.   Kevin King: So then we create a whole line of products. We ended up going. We saw that there's wipes. We're having trouble. We had the big bottles to refill, like the canisters at, like the restaurants and malls and airports and stuff. We create little toys we actually created with our brand. We created like a little stuffed toy you see the little stuffed shark there. We create little holders. That little kind of turquoise looking thing in the middle is a holder for the clip onto your purse or onto your backpack or something for the small bottles, and then, oh, there's a better picture of it, these little guys here.   Kevin King: We created this kind of stuff, and why did we create this? Not to sell it, but for branding and for promotional purposes. So what we did with it is we went out and we did a campaign to hospitals, and so we reached out to hospitals and we said, hey, we'd love to send you a free gift. Thanks for your service, thanks for everything you're doing. We'd love to send you a free gift. So we made this little brochure here thanking them for everything. And then we sent a package of like 25 in a nice like four-color box, like a gift box. We put some of that little like shredded paper in there that makes it all look kind of fancy. Put them all in there and then we included, like you know, there's some kids and stuff in the hospital. So here's some stuffed toys. You know along the branding. And then what did they do? These are the actual ones getting it. You can see the box there and they started posting it all over social media and we started actually getting sales and this legitimized us. It showed like, look, this is legitimate, doctors are using this and they're showing this stuff off.   Kevin King: We create our A-plus content page and actually did some really good stuff with A-plus and we showed how, for every bottle, every package you buy, we donate a bottle. So we had a cause with it, too is we donated a bottle to charities. We created memes and graphics for social media that would actually show play off of different things. During that time, we ran huge campaigns on this. We did actual physical postcards in the mail. A lot of people was like, oh, the mail is dead, nobody checks the mail, bs. We did these physical postcards through the mail and sent them to hospitals, sent them to people that previously bought sanitizers. We got some lists. We got editorial recommendations because of our branding. People love the branding and the mission that we're giving a bottle for every three sold. And then we did stuff like jingles. We actually created a jingle for the brand because, remember I said, selling is emotional and this is a really good study here. You should take a look at this sometimes.   But sound is the most important thing to our brain, not visuals. So you can be watching a YouTube video and if the YouTube video is grainy or jumping around a little bit, then you might accept it, but as long as the sound quality is good. If the sound quality is good, you can deal with lesser quality video, but if the sound quality is bad, you're going to skip this. You're going to move on to something else and it's an area of your brain called Broca's area, and it's an interesting science. If you take a look at this from a branding point of view, if you can reach Broca's area, you can do things, really amazing things. Think of old jingles like the Oscar Mayer Wiener jingle, if you're old enough to remember that, or some of the old jingles that you see on TV now you know the State Farm jingles or some of the other ones that are out there. That's all branding and marketing and it's creating these visual images. There's a really. There's a lot more to this.   Kevin King: We could go and do a whole presentation just on this, but so we dialed in on Broca's area and to use influence, and so what we did is we created a jingle and then we created a video. I had, uh, one of the amazon companies that does these nice videos. I had a couple of them actually do it. I actually had a contest with pick food to be to be on water. I had four different companies doing and competing and we create these jingles and just this is not the best singing, so don't worry about the singing, but the music in the song. It will stick in your head. I'm here to help you, uh, keep your germs away. I'll bring the bottle to you. I've got the germ charge for you. Rub it, rub it, rub it, rub it. Germ charge protection. Peel your hand, catch the germs away. Brother, strength, the best protection, no matter where you are. It can't be too far.   Kevin King: Anyway, this was a really cool jingle that had all these lyrics to it and I sent this to Bradley here at Helium 10, and he watched it and he was like damn, dude, I can't get that out of my head now. I was like that's the point. So the next time that you want to get hand sanitizer, that comes to your mind. And it worked really well. So we had a couple of them. We also went out man on the street, we had these costumes and we would go down to a park and walk around, give them out and we'd go mess with people and we'd create all this stuff. We went to a grocery store and grabbed grocery carts and had like 10 of these sharks walking into this grocery store and freaking people out and just, we did all this kind of marketing to help differentiate and it didn't sell a lot locally but it helps us create the content that we could put out there worldwide. And it really worked really well.   Kevin King: These were our sales on seven, you know, $40,000 on one single skew on that day. And you can see, we just started crushing it and we started standing out, and this is how you take a commodity and you truly make it into a real brand. These were some sales, the first we started selling in July of 2020. We went live so this is basically the first month. Sales was a million bucks on a brand-new product, and so this stuff works, but you got to come at it from a different point of view. So, what I'm trying to do today is just show you a different way of thinking of this. Can you do everything I did? Maybe, maybe not, but you can start thinking in this direction and start moving in that direction, and that's what we have for you today. Thanks everybody for joining us.  

Back in January 2024, we summarized the SFP's position statement on RH IG use (or rather non-use) under 12 weeks IUP gestations. Then, in February 2024, we released an episode summarizing the more conservative stance from the SMFM. Well now, 7 months after that episode, we have a new Clinical Practice Update from the ACOG on this very issue. That is the focus of this episode...and as we have said better, WORDING matters. We will discuss in this episode.

Kayla Gottschalk, SFP, FMG is Launch Lead at Switchyards, the world's first neighborhood work club, where she is a passionate advocator within the built environment who believes the physical space truly enhances the experience. Mike Petrusky asks Kayla about her FM and workplace career journey as a young professional who entered the field on a mission to lead space transformations, improve business operations, and create globally inspiring spaces. They discuss the power of community connections through IFMA and the opportunity for industry leaders to think creatively and deliver the workplace experiences people desire today. Join the conversation as Mike and Kayla explore the many ways we can all be improving our work and places as they drive around Atlanta together and help inspire you to be a Workplace Innovator! Connect with Kayla on LinkedIn: https://www.linkedin.com/in/kayla-gottschalk-sfp-fmg-51a80624/ Learn more about Switchyards: https://switchyards.com/ Watch the full video of this episode: https://youtu.be/5tnAuZktPqM?si=Yu_JpRe4OZBOivXe Check out more of the “On My Way To Work” video series: https://www.youtube.com/playlist?list=PLSkmmkVFvM4E39sM-pNaGhLoG0dkM947o Discover free resources and explore past interviews at: https://eptura.com/discover-more/podcasts/workplace-innovator/ Learn more about Eptura™: https://eptura.com/ Connect with Mike on LinkedIn: https://www.linkedin.com/in/mikepetrusky/  

Lena Thompson, IFMA Fellow, FMP, SFP serves on the IFMA Global Board of Directors, Kay Sargent, FASID, FIIDA, CID, LEED® AP, MCR/w, WELL AP is Senior Principal & Director of Thought Leadership, Interiors at HOK, Mayra Portalatin, SFP, LEED AP is Vice President of Facilities Services at NVE, Inc., and Geoff Snavely, LEED AP is Vice President & General Manager at milliCare by EBC Carpet Services. Mike Petrusky hosts a roundtable discussion with these industry-leaders as they prepare to present a session called “Radical Change in FM: Lean In or Be Left Behind” at IFMA's World Workplace 2024 in San Antonio, TX on October 11 at 10:30am CDT. Change has always been the one constant, but now we're in a period of radical change for FM, real estate, and the workplace. This panel will look at the new frontier of the built environment from many perspectives – FM practitioners, workplace consultants, and industry partners — and why we must all be leaders who are not afraid to upskill, leverage tech, and “be comfortable being uncomfortable”. As we navigate through an uncertain future, remember to enjoy the ride and be a Workplace Innovator! Connect with Lena Thompson, FMP, SFP on LinkedIn: https://www.linkedin.com/in/lena-thompson-5b05a86/ Connect with Kay on LinkedIn: https://www.linkedin.com/in/kay-sargent-53b2431/ Connect with Mayra on LinkedIn: https://www.linkedin.com/in/mayraportalatin/ Connect with Geoff on LinkedIn: https://www.linkedin.com/in/geoffsnavelymillicare/ Register for IFMA's World Workplace: https://i.snoball.it/p/jeVL/l/3 Discover free resources and explore past interviews at: https://eptura.com/discover-more/podcasts/workplace-innovator/ Learn more about Eptura™: https://eptura.com/ Connect with Mike on LinkedIn: https://www.linkedin.com/in/mikepetrusky/  

Our immediate past episode focused on the “C-section scar pregnancy”. In that episode we discussed the ultrasound markers of early pregnancy (first trimester). Now – today – HOT

Dive into the first episode in our next miniseries – Regulation and Legislation – with everyone's favorite topic: the Hospice Special Focus Program (SFP). In this episode, host Elyssa Katz is joined by Logan Hoover, NHPCO VP of Policy and Government Relations, and Patrick Harrison, NHPCO Senior Director of Regulatory and Compliance to cover background, considerations, and predictions around the SFP's algorithm and implementation. Leave with a stronger understanding of what lies ahead for the provider community as well as practical takeaways you can use to improve and protect your organization.

SFP sanciona a 97 licitantes entre enero y junio Sheinbaum afirma que dará continuidad a obras que representen la justicia socialMás información en nuestro podcast

In this episode of the Small Firm Philosophy podcast, Ingrid Goldbloom-Bloch, Director of Career Development and Engagement at AAFCPAs, talks with PCPS manager Erin Hartman to share how her firm is making waves and doing things differently in the profession. When Ingrid joined AAFCPA, she was tasked with elevating the people and culture pillars of the firms strategic plan. Ingrid's day to day focus is to uncover challenges that get in the way of teams feeling happy, engaged, and productive at work. It is this work, and how it transformed AAFCPAs business model, that Ingrid and Erin discuss in detail.   SFP is produced by AICPA & CIMA's firm services team, aka the Private Companies Practice Section (PCPS). This episode is part of an ongoing series on accounting firm business model transformation that PCPS is leading for AICPA & CIMA. For more on the series, check out the Transforming Your Business Model landing page. 

Image of Guest Matt Synder, Founder of Brands Excel. Today, we'll discuss how Seller Fulfilled Prime (SFP) is increasingly becoming a viable option for more sellers, especially amidst the ongoing rise in costs.> Here's a glimpse of what you would learn…. Challenges and strategies for navigating Amazon's new inventory placement fees and low inventory feesImportance of profitability and cost reduction in response to Amazon's logistics costsStrategies for brands not primarily focused on Amazon, such as direct-to-consumer (DTC) brandsEvolution of the daily deal business and potential advantages for brandsTypes of clients Matt Snyder works with, including DTC brands and vendorsOpportunities for brands to grow their business on the marketplace sideImpact of Amazon's inventory placement fees and low inventory fees on operational efficiencyDetails of Seller Fulfilled Prime (SFP) and its requirements, benefits, and considerationsMatt Snyder's accessibility and contact information for further guidanceAcknowledgment of Matt Snyder's expertise and willingness to connect with listenersIn this episode of the Ecomm Breakthrough podcast, host Josh Hadley welcomes Matt Snyder, founder of Brands Excel, to discuss the intricacies of selling on Amazon. They explore the impact of Amazon's new inventory fees, strategies for brands to improve profitability, and the benefits of direct customer engagement. Matt shares insights on Seller Fulfilled Prime (SFP), dispels myths about shipping rates, and provides tips for choosing logistics partners. The episode concludes with Matt offering his contact information for listeners seeking advice on SFP and navigating Amazon's marketplace.Here are the 3 action items that Josh identified from this episode:Action Item #1: Prioritize Profitability and Cost Reduction: In light of Amazon's new fee structures, focus on improving profitability and reducing costs.Action Item #2: Emphasize Direct Customer Interaction: For non-Amazon-first brands, prioritize customer feedback and community engagement.Action Item #3: Explore Seller Fulfilled Prime (SFP) Opportunities: Demystify Seller Fulfilled Prime (SFP) to leverage its benefits. Understand the requirements, benefits, and considerations involved, including selecting the right third-party logistics partners and technology.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comBook a free 30-minute consultation call Brand ExcelShopifyGrouponLivingSocialZulilyUPSSifted (Amazon Tool) Code: BRANDSEXCEL23 - 3 Months FreeProfit First by Mike MichalowiczTraction by Gino WickmanIntentwiseSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is broug...

What do the acronyms SFP, DKIM, and DMARC mean, and why do you need to prove your email is legit?If you have been hearing these terms lately about your email or your cybersecurity liability insurance checklist, and don't know your DKIM from your DMARC, you aren't alone! Carolyn sat down with CEO Johan Hammerstrom to demystify the lingo and learn about the latest requirements for ensuring emails from your domain look legit to other inboxes, and how that helps protect your nonprofit now and in the future. Deliverability requirements are changing, so if you are in nonprofit leadership or nonprofit IT you will need to ensure your organization is in compliance. Listen to this podcast to learn the latest about this lingo, and then ask your IT provider or IT department about email protection and deliverability at your next check in.Johan Hammerstrom, CEO of Community IT, breaks down why you should care about these acronyms and what they can do for your nonprofit security. Do you want to make sure your major donor can receive that email thank you? Then get on the email protection and deliverability train and listen to learn all about new requirements and best practices. _______________________________Start a conversation :) Register to attend a webinar in real time, and find all past transcripts at https://communityit.com/webinars/ email Carolyn at cwoodard@communityit.com on LinkedIn Thanks for listening.

Beryl va hacia Texas pero deja fuertes lluvias en TamaulipasLa SFP cita al ex gobernador de Chihuahua, Javier CorralMusgo desértico podría sobrevivir en MarteMás información en nuestro podcast

Eddie Bazil gives us more pointers on constructing beats, incorporating useful tools such as Drum Replacement Software and pre-constructed Loops, then adding enhancements using timing, pitch and other processing tips.Chapters00:00 - Introduction00:33 - Drum Replacement Software01:41 - Example 1: Using Hit'n'Mix RipX DAW 05:41 - Example 2: Making Loops Your Own11:36 - Example 3: Enhancing A Kick With Pitch And Timing Track credit for example 1: Ice Box featuring Omarion, produced by Timbaland - https://en.wikipedia.org/wiki/Ice_Box_(song)Eddie Bazil BiogEddie Bazil launched his music industry career at the age of 17 as a synth programmer for a range of Electro / New Wave bands including Art of Noise, Spandau Ballet, Pet Shop Boys, Bobin, Paul Dee, DJ Krush, DJ Shadow, Jets Orchestra. By his 20s he was working as a sound designer for Akai, Roland Emu/Ensoniq, eventually signing on exclusively with the latter. Later, due to a growing demand for software instruments and libraries, Eddie started to develop libraries for various software manufacturers, including Native Instruments, Kiesel, Sound Effects Library, Arturia and Propellerheads. A meeting with Phil Allen, a Capital Radio DJ, resulted in the company Samplecraze, which Eddie has spent 20 years developing as an educational resource. At this time he trained in music production and soon gained a number of prominent contracts working with some notable artistes such as Busta Rhymes, Greensleeves, 9 Bar, SFP, Sleeveless, Chris Campbell and Gam Productions. He contracted to Island Records and Chrysalis as a producer and remixer,  plus was commissioned to write the score for Macbeth that ran at 2 Way Mirror at Alexander Palace for the Cambridge Shakespeare Company. His ongoing development of Samplecraze has led to him offering educational workshops and classes, releasing four books via PC Publishing and becoming a contributor and forum moderator for Sound On Sound. Recently he has established The Audio Production Hub for online education and been invited by the Recording Academy to become a Grammy judge.https://eddiebazil.co.uk/https://samplecraze.com/

Profits are elusive right now for many sellers on Amazon. The game is getting harder, not easier.That's why I brought on Matt Snyder, CEO and founder of Brands Excel, to discuss two powerful tools for your Amazon seller tool belt: Seller Fulfilled Prime (SFP)Amazon Marketing Cloud (AMC)Matt's diverse background made for a great interview. He spent six years with the Dallas Mavericks (and has a few great Mark Cuban stories). He then transitioned into eCommerce, working with Woot.com and eventually Amazon after they acquired Woot. Later, he joined Veridesk as the VP of online retail, where he helped grow the brand to a mid-eight-figure business on Amazon, primarily using Seller Fulfilled Prime.In our conversation, we cover:Understanding Seller Fulfilled Prime (SFP): what it is, how it works, and when it's the right choice for your brand.The benefits of SFP: increased flexibility, control over inventory, and potential cost savings compared to FBA.Criteria for determining if SFP is a good fit for your products, such as high-value items, seasonal or unpredictable demand, and products with many variations.The importance of having the right infrastructure and partnerships in place to meet Amazon's strict SFP requirements.Leveraging Amazon Marketing Cloud (AMC) to gain deeper insights into advertising performance and customer journeys.How AMC can help break down data silos and optimize ad spend across various channels, including Amazon DSP.Real-world case studies showcasing the successful implementation of SFP and AMC strategies.Lessons learned from working with Mark Cuban during Matt's time with the Dallas Mavericks, emphasizing the importance of continuous learning and taking calculated risks.

Lesley Groff, CFM, IFMA Fellow is Facilities Manager at Pep Boys and Randy Groff, CFM, SFP is Director of Facilities and Energy at Four Seasons Produce while they are both passionate about FM and active members of IFMA. Mike Petrusky asks Lesley and Randy about their career journeys, finding each other, and the importance of connecting with a supportive network or "tribe" in the asset management industry. They explore the need to diversify knowledge and experience in facility management to add more value to organizations while gaining insights and learning from the experiences of other professionals. Mike finds out that Lesley and Randy also enjoy 80's rock and they offer inspiration for continuous career growth and discovering new opportunities as they provide the encouragement you need to be an Asset Champion! Connect with Lesley on LinkedIn: https://www.linkedin.com/in/lesley-groff-cfm-ifma-fellow-b6032515/ Connect with Randy on LinkedIn: https://www.linkedin.com/in/randy-groff-cfm-sfp-47b6a413/ Learn more about IFMA: https://www.ifma.org/ Watch Mike's “On My Way To Work” video series on YouTube: https://www.youtube.com/playlist?list=PLSkmmkVFvM4E39sM-pNaGhLoG0dkM947o Learn more about Eptura™: https://eptura.com/ Discover free resources and explore past interviews at: https://assetchampion.iofficecorp.com/ Connect with Mike on LinkedIn: https://www.linkedin.com/in/mikepetrusky/  

Matt Snyder is the Founder and CEO of Brands Excel, where he helps brands scale on Amazon. As a revenue generator, he has over 15 years of experience growing DTC, B2C, and B2B companies within the eCommerce space and Amazon's marketplace. Matt focuses on building long-term growth by developing alternative sales channels and product lines that complement overarching omnichannel strategies. Before Brands Excel, he was the Vice President of Online Retail at Vari. In this episode… With eCommerce competition intensifying, brands are scrambling to fulfill customer requests and manage inventory costs. How can Amazon's Seller Fulfilled Prime enable operational and cost efficiency? Seasoned eCommerce leader Matt Snyder leverages SFP in his business to streamline logistics, reduce costs, and improve the customer experience. Before investing in this fulfillment method, conduct a self-audit to ensure SFP aligns with your product types and business model. Seller Fulfilled Prime requires brands to meet specific performance metrics, including 93% on-time deliveries and precise product tracking, to maintain Prime status and customer trust. Matt suggests cultivating partnerships with SFP 3PL partners to manage logistics and complex fulfillment requirements. Tune in to the latest installment of The Digital Deep Dive as Aaron Conant meets with Matt Snyder, the Founder and CEO of Brands Excel, who shares the ins and outs of Seller Fulfilled Prime. Matt explains the impact of Amazon Marketing Cloud and AI on future eCommerce strategies, how to maintain profitability with SFP, and the benefits of inventory control.

Accounting firms planning for future success may want to rethink their approach to new opportunities. In this episode of the Small Firm Philosophy podcast, Elizabeth Hale, founder and CEO of eeCPA, shares with PCPS manager Erin Hartman how her firm is revolutionizing the traditional CPA model by putting people first and driving client success. SFP is produced by AICPA & CIMA's firm services team, aka the Private Companies Practice Section (PCPS). This episode is part of an ongoing series on accounting firm business model transformation that PCPS is leading for AICPA & CIMA. For more on the series, check out the Transforming Your Business Model landing page. 

In the first of a two-part series, Eddie Bazil explains how some simple adjustments in your DAW will help you to achieve more bounce in your drum beats, by adding syncopation, swing and dynamism.Chapters00:00 - Introduction00:20 - A Quick History Of Beat Production01:07 - Early Programmable Drum Machines04:33 - Defining A Good Beat05:15 - Example 1: Shifting The Snare To Drive A Beat07:55 - Example 2: Altering Dynamics And Note Durations10:51 - Example 3: Adding Urgency With A Backbeat 12:37 - Example 4: Creating Swing With The Hi-Hats Eddie Bazil BiogEddie Bazil launched his music industry career at the age of 17 as a synth programmer for a range of Electro / New Wave bands including Art of Noise, Spandau Ballet, Pet Shop Boys, Bobin, Paul Dee, DJ Krush, DJ Shadow, Jets Orchestra. By his 20s he was working as a sound designer for Akai, Roland Emu/Ensoniq, eventually signing on exclusively with the latter. Later, due to a growing demand for software instruments and libraries, Eddie started to develop libraries for various software manufacturers, including Native Instruments, Kiesel, Sound Effects Library, Arturia and Propellerheads. A meeting with Phil Allen, a Capital Radio DJ, resulted in the company Samplecraze, which Eddie has spent 20 years developing as an educational resource. At this time he trained in music production and soon gained a number of prominent contracts working with some notable artistes such as Busta Rhymes, Greensleeves, 9 Bar, SFP, Sleeveless, Chris Campbell and Gam Productions. He contracted to Island Records and Chrysalis as a producer and remixer,  plus was commissioned to write the score for Macbeth that ran at 2 Way Mirror at Alexander Palace for the Cambridge Shakespeare Company. His ongoing development of Samplecraze has led to him offering educational workshops and classes, releasing four books via PC Publishing and becoming a contributor and forum moderator for Sound On Sound. Recently he has established The Audio Production Hub for online education and been invited by the Recording Academy to become a Grammy judge.https://eddiebazil.co.uk/https://samplecraze.com/

Once more, we have evidence that Islamic terrorists were drugged up on captagon, the poor man's cocaine or “chemical courage” when they slaughtered innocent people in a concert hall in Moscow. The primary question you must ask yourself is whether or not you have the skill and mindset to stand between evil and the innocent. During our Tech Talk from EOTech, we will consider a brand new optic in the LPVO arena.  EOTech will be releasing the new VUDU X line very soon. Keep an eye out for a video review. Also, for our SOTG Homeroom, we have a tragic incident to report. A young girl lost her life because someone chose not to use a holster and carry a naked gun. Please, please, please, stop carrying naked guns. Thanks for being a part of SOTG! We hope you find value in the message we share. If you've got any questions, here are some options to contact us: Send an Email Send a Text Call Us Enjoy the show! And remember… You're a Beginner Once, a Student For Life! TOPICS COVERED THIS EPISODE Huge thanks to our Partners: EOTech | FrogLube | Hi-Point Firearms | Spike's Tactical Martial Application of the Rifle is coming April 20-21 & June 8-9 - SOTGU.com [0:12:39] EOTech Talk - EOTechInc.com TOPIC: EOTech LPVO Vudu X 1-6x24 SFP [0:23:38] Pro Tip of the Week - FrogLube.com TOPIC: Clean Your Carry Gun [0:35:36] SOTG Homeroom - SOTG University TOPIC: ‘My world is falling apart': Mom opens up in emotional interview after daughter killed in ‘accidental shooting' www.wkrn.com [1:02:02] Moscow attackers ‘were high on ISIS's favorite drug “Chemical Courage” that turned them into fearless killing machines' www.thesun.co.uk/news/ FEATURING: WKRN.com, TheSun.co.uk, Madison Rising, Jarrad Markel, Paul Markel, SOTG University PARTNERS: EOTech, FrogLube, Hi-Point Firearms, Spikes Tactical FIND US ON: iTunes, Stitcher, AppleTV, Roku, Amazon, GooglePlay, YouTube, Threads, Instagram, Facebook, X SOURCES From www.wkrn.com: Dearria Radley was just 13 years old when she took her last breath. The teenager died Saturday after she was shot in what police called an accidental shooting. “It hurts so much. Oh God, Jesus.” In a sit-down interview with News 2, DeAnn Radley made it clear how hard it was to hold back her tears. “Losing her. Losing her. No parent wants to bury their child and this is hard; it is hard and my heart is broken in a million pieces. It's very hard. I just want to hold my baby,” DeAnn said. (Click Here for Full Article)   From www.thesun.co.uk/news/: ISIS terrorists turned themselves into fearless killing machines by drugging themselves before the Moscow massacre, it is understood. The drug - a favourite of the terror group known as chemical courage - disables fear, allowing its fighters to kill without any unease. Blood tests showed traces of the psychotropic substance, news outlet Baza - which has sources in Russian law enforcement, reports. The drug, known as Captagon pills, was previously used by Hamas brutes before they unleashed their barbaric assault on October 7 in Israel. Four masked gunmen stormed the venue in Moscow on Friday night before showdown hundreds of innocent concert-goers. (Click Here for Full Article)

Larry Morgan, CFM, SFP, FMP is Director of Global Facilities Management and Corporate Sustainability Initiatives at SAP where he is a passionate FM leader with decades of experience. As he returns to the show for the first time in over five years, Mike Petrusky asks Larry to share his updated perspectives on the changing landscape of facility management, the impact of COVID-19 on the built environment, and what workplace leaders should be focused on here in 2024. They explore strategies for deliberate decision making, communicating the value of FM initiatives, getting executive sponsorship, and leading our teams. Larry believes that FM professionals must shift from being efficiency-driven to being effectiveness-driven as they adopt a more outside-in perspective, keeping informed about what others in the industry are doing and learning from them. Tune in to get the insights and inspiration you need to be a Workplace Innovator in your organization! Connect with Larry on LinkedIn: https://www.linkedin.com/in/larryallenmorgan/ Learn more about IFMA: https://www.ifma.org/ Watch Mike's “On My Way To Work” video series on YouTube: https://www.youtube.com/playlist?list=PLSkmmkVFvM4E39sM-pNaGhLoG0dkM947o Discover free resources and explore past interviews at: https://www.workplaceinnovator.com/ Learn more about Eptura™: https://eptura.com/  

Discover the latest game-changer for FBM sellers on Amazon: Automatic Handling Time (AHT). Join Steven Pope, founder of My Amazon Guy, as he delves into the intricacies of this new program and its impact on your business. In this insightful video, Steven breaks down the benefits of combining FBM and FBA listings, and how AHT can streamline your shipping process, enhancing efficiency and boosting sales. He also discusses real-world scenarios where FBM outperforms FBA, the implications of AHT on seller logistics, and strategies for maximizing sales growth.Whether you're exclusively an FBA seller or utilize FBM regularly, this video is packed with valuable insights to optimize your Amazon selling strategy. Stay ahead in the competitive world of online selling with these expert tips and strategies.Timestamps:00:00 - Introduction to Automatic Handling Time for FBM Sellers00:22 - Benefits of FBM and FBA Listing Strategies01:02 - Examples of FBM Advantages in Specific Scenarios01:19 - Overview of New Automated Handling Time (AHT) Program02:03 - Details on AHT Implementation and Seller Impact03:02 - Amazon's Marketing Email on AHT and Its Benefits03:54 - Additional Features and Account Health Considerations with AHT04:16 - Comparisons with SFP and Logistics Focus for Sellers04:48 - Overall Impact of AHT on FBM Sales and Seller Strategy05:07 - Conclusion and Additional Resources for Sellers→ Save 20% on your first 6 months of Helium 10!↳ Use code STEVENPOPE6M20 at https://bit.ly/3RTm5id→ Already have Helium 10?↳ Exclusive MAG discount for upgrading existing accounts at https://myamazonguy.com/h10upgrade------------------------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: hhttps://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week. TikTok Creating Its Own eCommerce Fulfillment Network https://www.pymnts.com/news/ecommerce/2023/tiktok-creating-its-own-ecommerce-fulfillment-network/ Amazon beefs up Prime loyalty program with One Medical discount https://www.cnbc.com/2023/11/08/amazon-beefs-up-prime-loyalty-program-with-one-medical-discount.html FTC: Amazon halted Seller Fulfilled Prime enrollment despite strong delivery performance https://www.supplychaindive.com/news/ftc-amazon-lawsuit-seller-fulfilled-prime-enrollment-shipping-delivery-performance/698780/ Walmart Black Friday deals 2023 start today https://www.yahoo.com/lifestyle/walmart-days-of-deals-2023-day-6-165846150.html Watch how Amazon delivers to customers in favelas across Brazil https://www.aboutamazon.com/news/transportation/how-amazon-delivers-to-customers-in-favelas-across-brazil Stay updated with the newest features from Helium 10 that can help you stay on top of your Amazon game. Plus, stay tuned for Carrie's hands-on tips for leveraging the power of AI inside our Listing Builder tool for quick and efficient listing creations. So, gear up for an expedition into what's buzzing in Amazon, Walmart, and E-commerce with us!   In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:55 - Fulfilled By TikTok 02:02 - Amazon Analytics 03:55 - Amazon Medical 05:16 - FTC Case Update 08:23 - Walmart Black Friday 09:19 - Brand Registry Update 10:11 - Amazon Brazil 12:40 - Helium 10 Feature Alerts 18:40 - Pro Training Tip: Amazon Listing Builder With AI Transcript Transcript generated by Podium.page Help us spread the word by tweeting about us at @podiumdotpage and including us in your shownotes! https://podium.page NOTE: There were 2 speakers identified in this transcript. Podium recommends using "Find and Replace" to change the speaker label to the appropriate name. Speaker separation errors can arise when multiple speakers speak simultaneously. Bradley Sutton: TikTok Shop is building out their fulfillment network. Have you used the new customer loyalty dashboard in Amazon? Seller Central? FTC again gets things wrong in their case against Amazon. Walmart Black Friday has started. Bradley Sutton: These stories and more on today's edition of the weekly buzz. How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton and this is the show that is our Helium 10 weekly buzz, where we give you a rundown of all the news stories that's going on in the Amazon, walmart and e-commerce world. We also give you all of the new updates for feature alerts to Helium 10, and we give you training tips of the week that'll give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. We have a lot of news articles today, so let's go ahead and hop into it Now. The first article that we have today is actually from paymentscom and it's entitled TikTok is creating its own e-commerce fulfillment network. Now, this is interesting because this is not completely new news. We've talked about some of our Helium 10 elite members who have gotten in the beta program on some of these fulfillment, but for most of you who sign up for Tick Tock shop, you have to fulfill your own products or maybe fulfill it through Amazon, but they've been investing in a warehouse and fulfillment network. According to this article, wall Street Journal also confirmed that you know, talking about some of the endeavors that they're doing, so they're really making some kind of like waves in the industry, just even without fulfillment. It's kind of amazing what they're doing, because they're investing a lot you know, like giving sellers the ability to not have, you know, commissions for right now and giving incentives to influencers to promote products. So now imagine once their fulfillment network is fully in place. It's going to be pretty cool. What's you know to be selling on Tick Tock shop? Bradley Sutton: Next news article is actually from your seller central dashboard, and this is just a reminder about something that released a little bit ago on Amazon. It's called the customer loyalty analytics dashboard. Now this news article that came out talks about how it helps brand segment and reengage customers based on their past purchase behavior and engagement with your brand page. Some of the things that it allows you to do are identify high value customers, build your strategy for the right customer, engage customers at the right time, it says optimize marketing ad spend, reduce customer acquisition costs. So if you haven't taken a look at it, it's in your customer loyalty analytics page and it's, you know, in the similar places brand analytics and you can see a lot of interesting information, you know, at the weekly, quarterly, monthly or even yearly level, and you'll see some interesting unique metrics that you've probably never seen before, like the number of hibernating customers that you have. You'll see some interesting charts here. Bradley Sutton: There's also a cool feature on the right hand side that you'll be able to see. It's called new and potential customers. All right, and then it says, like you know, for for Manny's Mysterious Oddities, right here it says hey, there's 12,000 people have recently shown interest in your products but have not yet purchased, and allows you to create a promotion to send these customers a promotion code to encourage a purchase. And so if you click on this button, it actually brings you to the brand tailored promotion page that we've talked about before, and so this brand tailored promotion function allows you to send coupon codes to customers and have it show up if they happen to browse on your page again. So pretty interesting stuff, you know. Take a look at that. Have you been using it? Has it helped you at all with, you know, getting some customers on board and you can see the metrics and brand tailored promotions on how successful they are. All right. Bradley Sutton: Next article up here is from CNBC and it's entitled Amazon Beef's Up Prime Day Loyalty Program with one medical discount. So this is something that is going to be a subscription that's going to be $9 a month or $99 a year. All right, now what is one medical? I guess it's kind of like I mean almost like a medical insurance kind of thing. This article from CNBC says, you know, one medical operates a network of boutique primary care practices in some parts of the US and it's around major cities, and users can access care from a doctor through the one medical app and they can also schedule virtual or in-person appointments at a brick and mortar location. All right. Bradley Sutton: So again, you know you might be wondering well, what in the world does this have to do with being an Amazon seller? Well, we always like to talk about what are Walmart doing for the Walmart Plus program? What is Amazon doing for the Prime program? The more sticky an Amazon Prime member is, you know that means they're not going to cancel their Prime because there's just so many benefits. Guess what you know. That's going to be better for you, you know, because obviously the majority of Amazon seller sales come from Amazon Prime members. So the more benefits that Amazon gives to its Prime members, that's going to benefit us, the third party sellers. Bradley Sutton: Now, you know we haven't talked about this in a few weeks. There hasn't been much news articles. But again, you know, FTC is showing that they really have no idea what the heck they're doing. Um, at least you know, with what I see in the news, you know who knows, maybe they've got some other stuff. That just news. You know, casters haven't picked up on, but I can only report on what I see in the news. Bradley Sutton: And this article is from supply chain drive and it's entitled FTC Amazon halted seller fulfilled prime enrollment despite strong delivery performance. All right. So basically, what the FTC is saying is hey, you know, uh, back in 2018, when there was seller fulfilled prime, now they're seller fulfilled prime again. You know, sellers met the delivery estimate requirement more than 95% of the time. Now FTC even said, you know, went on to say, oh, these sellers at times outperform orders covered by Amazon's own fulfillment service. Uh, had Amazon genuinely cared about improving shipping speeds, it would have encouraged seller fulfilled prime sellers to use independent fulfillment providers instead of shuttering SFP to impede those providers growth Wrong, all right, guys, this is not right. You know, like Amazon prime now, amazon prime in 2018 is a lot faster than than what the majority of sellers can do for seller fulfilled prime. Bradley Sutton: Amazon clapped back at this whole story. They're like saying, hey, the fact is that in 2018, the sellers using SFP Amazon says this is a quote we're promising deliveries within two days less or within two days or less less than 16% of the time. So what? What is FTC thinking that? Oh, yeah, you know the. They think that all these sellers were were beating Amazon's prime one day and same day and two day delivery. No, they weren't. You know there's a few who could match it. Sure, like these gigantic companies that had their their own humongous, uh, logistic systems and and things like that. But you know, a regular seller couldn't just go to you know from California and like, hey, let me go ahead and send this two day shipping to Florida, you know, for $5, you know, like you can with Amazon prime. No, that never was happening in 2018. It's not happening now, all right. Bradley Sutton: So I, I really, I mean I really wish that FTC focuses on the things that Amazon sellers, day in and day out, are complaining. You know like uh, you know sometimes the customer support uh service that they receive and and things like you know getting suspended with no notification and and differing rules and allowing a lot of hijackers and and listing abuse and and and allowing too many subsidies for for sellers from China. I mean, the list goes on and on. You guys probably have a lot of complaints for Amazon, and rightfully so. No system is perfect, but I haven't even seen any of these complaints kind of like brought up in this FTC trial. Instead, they're they're like focused on things that are like literal non issues. Anyways, I guess that stuff like makes my heart race. Let's go to the next article, and this is from Yahoo, just giving a reminder that, hey, walmart Black Friday deals. We're starting yesterday, uh, on Wednesday. We announced this a couple of weeks ago in the weekly buzz that you know it's crazy what Walmart you know. Bradley Sutton: Black Friday you know used to be Black Friday. You know that's the Friday right after Thanksgiving. We're not even close to Thanksgiving, we're at the first of November and Black Friday deals are coming up. But the reason I mentioned this again is because this Black Friday deal has deals have started going on. You should see a little bit of increased traffic on your Walmart store. So so let me know over the next couple of days, are your sales up on Walmart? Keep an eye out there. You might want to check your ad spend if you're running Walmart ads, because your budgets might run out a little bit earlier If you, if you're reaching the budgets, because there's probably a lot of extra traffic on the platform at this time. Bradley Sutton: Now, the next announcement was actually from an email that went out to a lot of brand registered sellers and it was from Amazon brand registry and it said hey, just launched managed selling accounts tool. So this is a new self-service tool that gives users with the brand administrator rule the ability to unlock brand benefit eligibility for users that have a active seller central account. Now, in the past, you had to like if you wanted to like, give access to another account, or or maybe you know you've got a reseller selling your products. You wanted to give them the rights you've got to like contact, brand registry, support and open up a case and do all this stuff. But now you can do it directly from your managed selling accounts on your brand dashboard. So if you want more information, just go to your brand registry dashboard and you'll be able to uh to see your managed selling accounts. Bradley Sutton: Last up, uh, they had a cool video on one of Amazon's website, uh, and it was talking about how they deliver in a favela from Paraisopolis in Sao Paulo, brazil, and this is a place that's like a really like kind of like dangerous neighborhood it was talking about and like nobody else would deliver packages to this neighborhood. But Amazon is using AI and machine learning to be able to ship. And it was just an interesting article. You know, we've we've talked about before how Amazon delivers on donkeys in some places, but here Amazon, you know, delivering to dangerous uh uh areas where other carriers might not deliver packages to, but Amazon is. And it got me thinking uh, there was an announcement that kind of flew under the radar. But did you know that North American remote fulfillment by Amazon also now covers Amazon Brazil. Uh, when I posted that in a couple of Facebook groups, you know most of the sellers didn't even realize that. You know, I think everybody knows that NARF, or North American remote fulfillment, that allows you to take your U S FBA inventory and open up listings in Canada and Mexico and be able to deliver there. But now, as long as you've got your Amazon Brazil set up you know you've added it as an account on your seller central and you've set up a bank account and stuff, you can actually now, uh, have North American remote fulfillment going to Brazil. Obviously it takes longer, but you know you don't have to. You know, set up inventory down there, you don't have to worry about taxes. Uh, the, the listings are translated and then if somebody buys the product it comes from your USA inventory. So let me know in the comments below did you guys know that Amazon is now shipping your FBA US inventory down to Brazil? And if you didn't know it, how many of you are have taken advantage of that? You know Brazil is a rapidly growing marketplace and so that's something to definitely look into. Bradley Sutton: All right, that's it for the news this week. Now one thing I want you guys to do is go ahead and follow our this podcast Instagram page. All right, it's on. Just go to Instagram and just go to serious sellers podcast. All right, serious sellers podcast, give us a follow. Sometimes I'll you know post. You know stories about my, my trips and different things on there. But mainly this has all of the clips from every single podcast episode. We do even this one, the weekly buzz. So make sure to go there If you have missed a couple of episodes. You can get some clips on recent episodes. A serious sellers podcast. Bradley Sutton: All right, let's go over this week's helium gas Weeks. Helium 10 feature alerts. Remember, every week we are launching new things at helium 10. Here are the new things for this week Now. The first one we talked a little bit about last week, that is in listing builder. All right, so if you guys go to your listing builder tool, you have your regular part of the listing. You know all the top of your description and bullet points and things like that. But if you scroll all the way to the bottom now you'll see a new section called Amazon post and if you have, you know if this is the actual listing and it's all filled out with the information up above. Now you can just hit a button, write it for me, and then helium 10, using AI, is going to write a bunch of Amazon post captions. All right, so this is good if you are, you know, having kind of like writer's block and you have a lot of images that you want to go ahead and put to Amazon post, but you can't don't want to have to think about making a unique caption every single time. We have a caption generator right there. Bradley Sutton: All right, next up a really cool feature to your competitor tracking. So for a while, we have Allowed you to add up to five competitors for every product that you have in your store and then you can start tracking if they're running coupons and get alerts, if, if they raise their price, if they lower the price, if they change their Image, if they change their title, if their BSR changes dramatically, etc. Etc. Now this was limited to, like I said, five different Competitors for every one of your products. Now, what if you've got more competitors you want to track in addition to those five? Or what if you're just like examining a new niche and you just want to start like tracking some products randomly and you don't have, like your own product to tie it to. Well, now you know, really cool we have the ability inside your competitors to just add competitors, all right. Bradley Sutton: So how you can add competitors to this new section? Just go to your, your main dashboard. If you've got the diamond plan and you're gonna want to hit Competitors here on the top left, all right. Once you hit competitors, this is going to show you probably all the competitors you already have here. But now, when you hit the button add competitors, now you have the option on if it's a current competitor and that means you're gonna have to tie it to one of your products so that you can get the full benefits there. But if you have a brand new product, what's new this week is now you can put potential Competitor and then you don't have to tie it to your product. Bradley Sutton: Like you can see here, I'm tracking a Battery operated LED light, right, and there are no competitors now. But now I can track this guy's revenue. I can track their sales. I can see they've got an $8 coupon going. I can track their price changes, etc. Etc. So super cool addition Start tracking your competitors. Guys, start looking at other niches. Maybe you're trying to expand your brand. Add those to this Competitor dashboard so you can see what's going on, not just like be able to track it in this dashboard that I just showed you. But remember, you are gonna start getting insights Into things that you said that you want to know about that might be changing with that Competitor, you know. Maybe they're ranking for new keywords, maybe they have a coupon, maybe they turned off a coupon, etc. Etc. So, super cool. Bradley Sutton: Speaking of insights, we've got some new changes To or some new insights that are happening in your insights dashboard. Now, for those who don't know the insights dashboard, this is like next level. You know we're giving, we're doing the work for our customers. Like, for example, you've seen my insights dashboard. It says, hey, we discovered 15 keywords that your competitors are ranking for that you are not. Hey, you're ranking For a keyword in the top 10 and you don't even you might not have noted because you're not tracking this keyword. Bradley Sutton: Well, some of the newer insights that we now have Refund rates. So you can see here hey, refund rates for five products have decreased by 6%. That's great. That means I'm giving out less Refunds than before. All right, the opposite. We also added as an insight hey, maybe your refund rate is increasing or your return rate is increasing. You'd want to know about that, right? Well, you don't have to be downloading your reports every week, or even looking at Helium 10 and looking at the reports there. We will give you an insight based on the settings, the triggers that you set, on what you want to know about, on if your refund rates are going up or down. Bradley Sutton: We have some new atomic alerts that come on your Insights dashboard. So if you use that Helium 10 Atomic and you are getting a lot of clicks or a lot of spend in a certain target, you are going to get a notification. Hey, you've got. Look at this one I got here. You've got four targets with zero sales that have spent $70 in the last 30 days. You might want to review your targets and maybe negative match that. Again, you're not having to download reports. We are telling you this information. Another new one that has come up recently that we have is your storage fees. If your storage fee month to month is dramatically increasing, you're going to get a notification now about that. We're adding new Insights left and right. Guys, this is crazy. I mean we're living in the year 3000 while other Amazon software tools are parting like it's 1999 still I mean, this is not only our have. We had these advanced tools in Helium 10 where you can find these things, but now you don't even have to use those tools because now we're just giving you these insights and giving you these notifications to let you know what's going on. So that's it for our Helium 10 feature alerts that we have added in the last week or so. All right. Bradley Sutton: Next up, we have got a training done by Kerry on listing builder with AI. Just a quick review on how to generate listings and let me tell you the things that she's going to show you today. I literally created two listings. I'm doing a test listings for some project, five case draws. I use her exact strategy. I created two brand new listings that were for identical products because I'm testing it in two different accounts, but it created two separate listings in about three minutes. For myself. That would have taken me maybe an hour to have done back in the old days. So how did I do that? Kerry will show you how she does it. Carrie Miller: When I started out in the Amazon space, I was actually a freelancer and I actually was writing listings over and over again for a lot of different companies and they always wanted to know what my secret was, and I never told them my secret. But I'll tell you my secret now. Helium 10 was my secret. I use the keyword research tools and listing optimization tools that Helium 10 had at the time, so around 2016, 2017, 2018. And now they've gotten even better. So I want to show you how to use our new tools, especially for any of you who have a hard time writing or maybe have higher writer's block, we have a great solution for you to help you really optimize your listings in the best way using Helium 10. The first thing that you want to do is you want to log into your Helium 10 account and you're going to go to tools and then you're going to click on listing builder. I'm going to show you how to do this from scratch. So what we're going to do is we're actually going to just click on add listing up here and we're going to click on get started from scratch right here. You can choose whatever language you want to do, but I'm going to show you first in English how to do this, and I'm just going to start building. I have a keyword list and I'm going to just show you this from our for our coffin shelf. Here they are. So when you click add to bank, these keywords are going to be added to your keyword bank and if you wanted to add some more, you could add some more keywords up here manually, or you can actually go ahead and import keywords from an Excel spreadsheet or, if you wanted to do a cerebral search, you can do it here. I always recommend just making sure you have all of your keywords squared away before you even start writing your listing, so you should have your list already created. The next thing is you're going to go over to the listing optimizer. Now, this has AI in it, so it's going to help you to be able to write this very quickly and efficiently and it's going to give you, you know, help you get past that writer's block. If you ever have it. You don't know where to start. This is going to be great for you. Carrie Miller: Now you can write if you want to, if you wanted to write your own listings. So you know Manny's mysterious, you can just go ahead and write your listing there. Or what you can do is you can add in product characteristics and this will write it for you. So I'm going to put in coffin shelf black. I'm going to put Halloween, I'll just put Gothic Dwarfers actually Gothic decor, perfect gift for a Goths. Witchy decor, maybe something like Goth decor for home, goth decor for bedroom. Carrie Miller: You can put as many as you want, up to 500 characters, and the more you put, the more input that you put into this, the better it's going to be. And the next thing is you can put your brand name in and the next is that is the product name. So I'm going to put you know Manny's mysterious oddities here and I'm going to ask for it to be put at the beginning of the title. You can have it put at the end of the title if you want to, and then the coffin name is, or the product name is coffin shelf. You can choose the tone. So you can do casual, friendly, humorous. I'll just put casual in there. The target audience is got Gothic, goths, halloween and I think I'll leave it at that. So the more input obviously you put here, the better these are going to be. But I want to show you how quick and easy this is. So I'm going to ask it to write a title for me and I'm going to click on write it and it's going to come up with a title for me in a very short amount of time here. That's going to be, you know, helpful for me to get started, or it's something you could use right away. Carrie Miller: So Manny's Mysterious Oddities coffin bookshelf with coffin mirror unique Gothic decor coffin shelf home and bedroom. So I actually I put coffin mirror in there and coffin bookshelf, which we actually don't really need those. So I'm going to go back here and I'm going to take off bat shelf and coffin mirror and coffin bookshelf here and I'm going to hit next and I'm going to try this again and I'm going to click rewrite for me. So we don't have those keywords on the list and it's going to probably be more accurate. So you want to make sure all of these keywords are you know exactly what you would want in your listing. See Manny's Mysterious Oddities coffin shelf black Gothic decor for bedroom. Witchy and goth decor for home. Perfect gift for Goss Halloween fans. Intriguing coffin shelves for your dark side. Carrie Miller: I'm going to go ahead and use that suggestion and you know you can if you wanted to also kind of ask them to rewrite it. It's not going to erase that once you click on use suggestion and then you can get more ideas and you can kind of manually edit this as you go and just keep getting more ideas. If you want to see if it's worded better in the second suggestion, you can do that or you can discard it. Once you click on, you know, add suggestion, it's going to cross off the keywords over here to make sure that you optimize this fully and then for the bullets you click, write it for me, and the same thing it's going to write these bullet points for you and it's going to give you some great suggestions. Now, a lot of people what they do is they use this as a great starting off point to writing their bullets. Some people use this, just just these bullets that the AI created. It really is up to you how you want to do it, and this is the most updated form of chat GPT that is integrated in here, so you can see some great stuff here. Carrie Miller: So goth shelf our coffin shelf is a perfect addition to your goth a come to core. It's black, eerie designs out of unique touch to any room, ideal for goss or Halloween fans looking to show off their spooky stuff. I like that. I'm going to go ahead and say use that suggestion, and then you can see that it actually crossed out some of those keywords. And if I just go ahead and say, use suggestion, use suggestion, and I use all of these as suggestions, they have pretty much used all of the keywords in there. You can also have it write a description for you and it's going to write the description and you can choose to use that or not. Carrie Miller: Search terms If there's anything that doesn't get used and most of it usually does get used in the bullets you can add those into the search terms and you can put that in the back end. And so if you, you know, maybe aren't a writer and you want to really get some help with your listings and you are really good at keyword research, you can put those keywords in and AI can help you. You can always go back and edit it. You can keep getting more suggestions and editing as you go. It makes it so much faster and easier. So I want you guys to check it out and let us know what you think. Bradley Sutton: All right. Thanks a lot, Carrie, for that training tip of the week. Have you guys used Listing Builder yet? I hope you have All right guys. That's it for the weekly buzz for this week. Don't forget to tune in next week to see what's buzzing.