Podcasts about book marketing

Most authors stop at “bestseller.” That's cute. But if your book isn't building your brand, landing clients, or breaking open locked doors… what's the point?This week, Amber Gaige brings her experience as a third-generation entrepreneur and StoryBrand expert to show you how smart authors turn books into revenue-generating assets.She's flipping the usual marketing fluff on its head and showing you how to weaponize your book with real strategy.Inside This Episode:Books Don't Build Authority—Smart Authors Do Get blunt about what it really takes to turn pages into power and why media exposure isn't optional.Funnels Aren't Sleazy—Yours Just Sucks Learn how to build a funnel that actually converts without feeling like a spam bot.Repurpose or Be Irrelevant If your content dies in your book, you're wasting gold. Here's how to cut it up, spread it out, and stay top of mind.Marketing Before the Launch or Don't Bother Stop scrambling post-publish. Amber breaks down how to lay the groundwork before your book ever drops.Clarity Is Currency If you don't know who you're talking to or what you want, no tactic will save you. Let's fix that.This isn't another “book launch tips” episode. It's a wake-up call for authors who want real ROI.Here's how to connect with Amber:Want Amber's free gift - her special marketing planning documentWebsiteLinkedInFaceBookInstagramBuzzsprout - Let's get your podcast launched!Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.*************************************************************************How to Turn Your Ideas into Endless Content Feeling stuck every time you try to write for your business? Lisa Bloom's free training, AI Storytelling for Business Growth, is here to change that. She'll show you how to tap into the stories you already have, build a reusable content vault, and use AI to stay creative and authentic. No more blank pages or forced ideas. Three live sessions to choose from. Grab your free seat now and make storytelling your easiest growth tool.

Today's episode is with Rebecca Paciorek. Rebecca is a woman in the middle entrepreneur who went from a traditional magazine publishing career to creating captivating digital marketing content that integrates well to enhance brand visibility.In this episode, you will learn:The importance of creating a business (book marketing) that works with your life, not against it in midlife.Why having the belief that you can run a successful business in midlife is critical.How it's possible to do it while taking of yourself and others.The importance of the appreciation to get help when needed; you can create a tribe of friends, biz besties, and coaches to make it happen.Connect with Rebecca at:https://www.bluedotdigitalmarketing.com/https://www.facebook.com/AuthorsAlliesOnlinehttps://www.facebook.com/BlueDotCommunications/https://www.linkedin.com/in/rebeccapaciorekConnect with Suzy:Midlife Happiness Jumpstart Experience: Enjoy a powerful experience of tiny joys and big shifts! Get ready for 14 Days of Happiness “Boosts,” which are tiny, science-backed actions delivered to your inbox daily, with a private WhatsApp group for connection and sharing together. Each happiness boost only takes approximately 5 - 10 minutes or less and builds your momentum for more of the same. Feel more grounded, present, and connected to more happiness now! Sign Up HereWomen in the Middle® Entrepreneurs: Are you a 50+ woman business owner or entrepreneur who's dealing with navigating classic midlife issues that are affecting the way you run your business? We're looking to interview guests just like you from a wide variety of different businesses! Apply now: www.midlifeinterviews.com. LISTEN HERE for iTunes and HERE for Suzy's website.HAPPINESS BREAKTHROUGH COACHING SESSION: Imagine having a private 2-hour coaching call to get some solid clarity about what's holding you back and be confident about your next steps forward! Time for a breakthrough! Limited spots available. Book here.THE WOMEN IN THE MIDDLE® ACADEMY: The “Academy” is an exciting, life changing, 12-month, online group coaching program and community for midlife women. You will develop a roadmap to help you go from being unclear about what you want to be crystal clear about how to create a more fun, meaningful, and regret free next chapter! Head over to www.womeninthemiddleacademy.com and apply and book your free call. I can help you find what's missing so that you love your life after 50.WOMEN IN THE MIDDLE SHOP: https://suzyrosenstein.com/shop/BUY SUZY'S BOOK: 50

Discover how a teacher built a thriving ghostwriting business by writing and editing over 200+ books for clients while maintaining authenticity in an AI-saturated market. Danielle Hutchinson reveals the real strategies behind scaling from side hustle to Chief Creative Officer (CCO), including her unique client process, how she humanizes AI-generated content, and why most authors fail at marketing their books. This episode cuts through the typical success guru nonsense to show you practical steps for building a sustainable writing business that generates consistent income.

Dressing the Part With Kate Breen: The Power of Personal Style in Thought LeadershipIn this episode of 'All Things Book Marketing with Smith Publicity,' CEO Sandy Smith interviews Kate Breen, the owner of Get Dressed Go, a top personal styling service in Washington, DC.Kate shares her experience styling executives, speakers, and professionals whose work demands an exceptional visual presence on stage and on camera.Discussing the importance of thoughtful clothing choices, Kate highlights common wardrobe mistakes and provides actionable advice on how to dress authentically and powerfully for professional events.Kate's process for working with clients involves deep dives into personal history, brand goals, and practical styling sessions that ensure clients look and feel their best.This episode offers valuable insights for authors, thought leaders, and speakers seeking to elevate their brand through their visual presence.00:00 Introduction and Guest Introduction01:30 Meeting Kate Breen: First Impressions02:36 The Importance of Visual Presence04:00 Dressing for Your Brand08:01 Common Mistakes in Professional Attire17:13 The Power of Authentic Style19:22 Commanding Attention Through Style23:18 Introduction to Working with Clients23:48 The Importance of Understanding Personal Style25:21 Gathering Client Information and Assets26:22 Creating a Personalized Style Plan27:49 Shopping and Outfit Coordination29:44 The Role of Authenticity in Style31:53 Empowering Clients Through Style36:25 Final Thoughts and Contact InformationAbout Kate BreenKate Breen is the owner of GetDressedGo, Washington, D.C.'s top-ranking private personal styling business. She has built a reputation for helping executives, speakers, and high-performing professionals look and feel their best in every setting. Through focused, productive styling sessions, Kate delivers immediate results for all aspects of her clients' lives—from high-stakes presentations and keynote stages to charity events and casual weekends.About Smith PublicitySmith Publicity is an international book publicity firm specializing in non-fiction, business, lifestyle and thought-leadership projects. Since 1997, they have helped authors and experts amplify their voices, reach the right audiences, and make a meaningful impact through media placements, strategic campaigns, and expert guidance. For more information visit Smith Publicity.  

Crafting Genuine Connections and Building Thought Leadership on LinkedIn with Owen Sammarone In this episode of the All Things Book Marketing podcast by Smith Publicity, this episode's host Marissa Eigenbrood, Smith Publicity's President, interviews Owen Sammarone, founder of Unleash the Knowledge—a personal branding and ghostwriting agency. Owen shares his journey from a non-reader to an influential content creator with a 200,000-follower community. The discussion centers on how founders, executives, and authors can leverage LinkedIn to build their brands, emphasizing the importance of authentic, value-driven content and genuine human connections. Owen also offers practical tips on avoiding automated 'pitch slapping,' using AI judiciously, and nurturing relationships through personalized engagement. As they reflect on their longstanding professional relationship, Marissa and Owen explore actionable strategies to enhance online presence and drive business growth, stressing the significance of maintaining a human touch in the increasingly digital landscape.00:00 Welcome and Introduction01:00 Meet Owen Sammarone : Founder of Unleash the Knowledge04:17 Owen's Journey: From Non-Reader to Book Enthusiast05:13 Building a Community and Personal Brand15:00 The Power of Niching Down18:27 Effective LinkedIn Strategies24:03 The Value of Giving Without Expectation25:11 Personalized Outreach Strategies27:35 The Role of AI in LinkedIn Engagement29:14 Maximizing LinkedIn's Potential34:37 Effective Connection Requests38:33 The Billboard Analogy for LinkedIn Profiles44:24 Looking Ahead to 2026: Staying Human in a Digital WorldOwen Sammarone is the founder and CEO of Unleash The Knowledge, a personal-branding and thought-leadership agency that helps B2B founders, consultants, and executives turn their LinkedIn presence into a powerful, consistent driver of authority. He's become known in the industry as a go-to “LinkedIn Growth Guy,” offering insights on how to turn content into consistent inbound demand, build authority, and scale influence — whether you're an author, consultant, or executive looking to expand your impact Smith Publicity is an international book publicity firm specializing in non-fiction, business, lifestyle and thought-leadership projects. Since 1997, they have helped authors and experts amplify their voices, reach the right audiences, and make a meaningful impact through media placements, strategic campaigns, and expert guidance. For more information visit Smith Publicity.  

Visual Storytelling for Authors and Speakers with John DeMato In this episode of the All Things Book Marketing podcast, this episode's host Marissa Eigenbrood, President of Smith Publicity, welcomes visual storytelling strategist and photographer, John DeMato.They delve into John's background, from his early days in photography to his evolution as a strategist helping professionals enhance their visual presence.  John shares insights on the importance of having a well-rounded visual library, including core assets, visual evidence, and personal touches, highlighting how these elements contribute to an expert's brand credibility and marketability.  The discussion also covers strategies for effectively capturing key moments, the necessity of regular updates to visual content, and practical advice on hiring the right photographer. The episode concludes with anecdotes reflecting John's passion for his work and the meaningful connections he forms with his clients.00:00 Introduction and Guest Welcome00:32 John's Impressive Bio and Career Highlights01:49 The Physical Demands of Photography02:53 How Marissa and John Connected04:34 John's Journey into Photography10:02 Building a Visual Storytelling Library17:07 The Importance of Consistent Visual Content22:38 Evaluating Your Brand's Visual Assets23:44 Importance of Event Visuals24:22 Capturing the Full Event Experience28:28 Starting Your Visual Storytelling Journey33:50 Choosing the Right Photographer36:44 The Value of Authentic Imagery39:40 A Photographer's Favorite Moments42:57 Conclusion and Contact InformationJohn DeMato is a New York–based branded lifestyle photographer who specializes in creating strategic, story-driven images for authors, speakers, and thought leaders. A former TV producer, he brings a marketing mindset to every shoot, helping experts show up confidently and consistently across their platforms. Visit John DeMato for more information.Smith Publicity is an international book publicity firm specializing in non-fiction, business, lifestyle and thought-leadership projects. Since 1997, they have helped authors and experts amplify their voices, reach the right audiences, and make a meaningful impact through media placements, strategic campaigns, and expert guidance. For more information visit Smith Publicity. 

Drowning in a noisy book market? This episode hands you the lifeline.Author and keynote speaker David Newman reveals why playing it safe is the fastest way to be ignored—and how boldness, generosity, and a clear point of view flip that script. If your message feels buried under the competition, this is your blueprint to rise.Inside this episode:Why “middle of the road” marketing kills momentumHow to craft a viewpoint that challenges and connectsWhy giving away your best ideas builds unstoppable trustThe exact prompts that unlock your unique brand voiceHow to build loyal fans before they ever buy your bookGet ready to workshop your way to visibility, credibility, and true brand power. David Newman doesn't just talk strategy—he shows you how to own your space.This episode is your permission to stand out and stay unforgettable.Here's how to connect with David and claim your Market Eminence toolkit LinkedIn Instagram FaceBook *************************************************************************The 90-Day Bulk Book Breakthrough Your nonfiction book deserves more than random visibility. Bulk buyers don't reward effort. They reward clarity. If your message is blurry, organizations ignore you. The 90-Day Bulk Book Breakthrough Bundle fixes that with a sharp message, proven outreach templates, and a simple plan that gets real opportunities. Plus a private 30-minute coaching session to steer your strategy. Only 25 spots. $97 (80% discount) Claim yours before they're gone.

Feeling like you're doing everything and getting nowhere? We've been there, and we're pulling the brakes on burnout to rebuild your book marketing on a foundation that actually moves books. Because book marketing burnout is real—and if you've been feeling stretched thin by ads, social media, newsletters, and endless promotion tasks, this episode is your reset. In this week's Book Marketing Tips & Author Success Podcast, Penny and Amy break down what sustainable book marketing really looks like and how authors can simplify their efforts while improving results. You'll learn why focusing on long-term assets—like your Amazon retail page, your newsletter, reader relationships, and a clean author website—outperforms chasing every new trend or algorithm shift. We also dig into practical fixes for author burnout: reducing social media overload, tightening your PR strategy, and creating evergreen newsletter templates you can reuse year-round. Whether you're an indie, hybrid, or traditionally published author, this episode delivers smart, sustainable strategies you can maintain—and that actually sell books.The heart of this conversation is sustainable marketing. We walk through the assets you control and that work 24/7: a clean, on-brand website; an optimized Amazon page with compelling description, keywords, and A+ Content; and a subscriber list you nurture with useful, human updates. We highlight local wins you can drive—libraries, bookstores, festivals—and the power of genuine thank-yous to reviewers and influencers. Finally, we share a quarterly audit routine to decide what to cut, what to keep, and which single experiment is worth testing next, so your effort compounds instead of scattering.If you want clarity, fewer moving parts, and a plan you can actually maintain, this one's for you. Subscribe for new episodes every Friday, text podcast to 888-402-8940 to share your questions, and if you found this helpful, leave a quick review to help other authors find us.Send us your feedback!Help shape our 2026 content by taking our 30-second listener poll!

Thank you INTO THE AM for sponsoring this episode! For 10% off visit https://intotheam.com/Ramble & use our code at checkout "RAMBLE"⭐️ Exclusive Book Club! Join/Support on Patreon

What if your voice could sell more books than your marketing plan?This week, audiobook pro Todd Eflin joins me to reveal what happens when authors step behind the mic. Todd is an award-winning narrator, voice actor, and DIY audiobook coach with a clear message: your voice can become a powerful sales tool when you know how to use it.Together we explore the real story behind self-narration: the nerves, the tech, the performance pressure, and the surprising freedom that comes when you take control of your own audio.Inside this episode:• Why audio builds deeper trust than the page Listeners let you into their daily life. Your voice creates loyalty that silent words cannot match.• The truth about narrating your own book Authentic? Yes. Easy? No. Todd explains how to decide if you should grab the mic or hire a pro.• The hidden hurdles no one warns authors about Voice fatigue, messy edits, tiny home studios, and the mental chatter that tells you to quit.• A simple path to voice confidence Todd's exercises help you hear your voice without cringing and build a sound that fits your message.• The marketing edge most authors ignore Audiobooks open new sales channels. Readers expect them. Skipping audio leaves money on the table.If you want your book to travel farther, your voice may be the key. Todd shows you how to tap into it and turn narration into one of your strongest assets.Here's how to connect with Todd:Download his free listener gift:3-Step Guide to Create Your Own Professional Sounding AudiobookWebstite FaceBook *************************************************************************The 90-Day Bulk Book Breakthrough Your nonfiction book deserves more than random visibility. Bulk buyers don't reward effort. They reward clarity. If your message is blurry, organizations ignore you. The 90-Day Bulk Book Breakthrough Bundle fixes that with a sharp message, proven outreach templates, and a simple plan that gets real opportunities. Plus a private 30-minute coaching session to steer your strategy. Only 25 spots. $97 (80% discount) Claim yours before they're gone.

If your Amazon rankings have been bouncing around lately or your ads suddenly feel less effective, there's a reason. Amazon has quietly updated its A9/A10 algorithm, and it's now heavily prioritizing external traffic from your author platform.In this episode, we break down what this shift means for nonfiction authors, why outside traffic now matters more than Amazon's internal discovery, and how to adjust your book marketing strategy so your book stays visible.You'll learn:What changed in Amazon's latest algorithm updateWhy Amazon is prioritizing high-intent external trafficHow LinkedIn, email newsletters, podcasts, and social media impact your rankingWhy your author platform now matters more than your Amazon pageHow this affects self-published and traditionally published authorsWhat nonfiction authors should update right now to stay competitivePlus: The type of external traffic Amazon rewards the most for nonfiction, business, and self-help authors.Make your mark as an author.Learn more about The Author's Mark — Juxtabook's 12-month professional publishing experience that helps nonfiction authors go from idea to published platform in 12 months or less.Juxtabook.com/authorsmarkLearn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. It's time to make your mark and connect with like-minded authors to publish your book, build your author brand, and book marketing. Join TodayLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook

In this second episode of Indie Publishing, Angie and Daniel discuss a world where algorithms pick what books are published and what books are not, how riding market trends determines more of what agents and publishers see as "good" than the quality of writing, the strength of the story, and even the purpose of story itself. It is stories that make us human, and the stories are many. Angie and Daniel open up about why they chose indie publishing, what they have learned from rejections and near-closes with agents, and how sales and marketing teams boisterously shape which books make it to shelves and which do not. From audiobook production shock to royalty splits that pale to pay authors what they deserve, Angie and Daniel also break down the real math of storytelling and the practical realities that every author faces.If you've ever wondered whether Amazon's Kindle Unlimited helps or hurts, why preorders feel invisible, or how much a book's cover actually costs, you may enjoy this yarn! They also get candid about craft, discussing how hook-first culture, originated by Agents and queries, can warp a novel, forcing fireworks into page one while the middle goes slack, while the storyline tanks and even falls limp. Daniel argues for protecting slow openings, layered worlds, and voices that don't mirror the algorithm's taste. Then, Angie and Daniel discuss how fantasy as a genre, a genre originally constructed to explore the weird and off-shoot worlds and stories, has developed strangely into a linear story-ground: trend waves demand dragon rider and romantasy, but the new mythologies, gothic whispers, and odd structures that breathe weird breaths go missing.Toward the end, Angie and Daniel discuss the role of Indie publishing in keeping the storytelling doors open. That intimacy and living stories turn commerce into conversation: signing paperbacks, tucking art prints into packages, and hearing what resonates directly with readers help keep the oral-storytelling human alive and healthy.If this episode helps you on your journey, follow the show, share it with a friend, and leave a review to help more humans find us.Daniel Firth Griffith is markâko and seanchaí, a participant citizen of Earth Mother, a father, horse-friend, sacred butcher, magikal storyteller, and award-winning indie author of six books on kincentric ecology, mythology, and horror. Learn more about Daniel's work and books HERE!Angelina Kelly is an indie author and biologist who was born and raised in Alaska and has an inherent love for nature. She now lives in British Columbia where she works as a biologist and writes epic fantasy books that weave in her reverence for wilderness and the natural world. Learn more about Angie's work and books HERE!Watch this episode on YouTubeListen to this episode inside our Community

Are you craving a calmer, more intuitive way to grow your author platform? Tired of forcing yourself into formulas that never fit?This week's guest expert is Chelsea Fournier, intuitive business mentor and creator of The Rooted Method. Together, we explore a fresh path to visibility, alignment, and steady growth. Chelsea shares how sensitive, visionary authors can release the pressure, trust their inner wisdom, and build a brand that feels like home.If the hustle game drains you, or you feel overshadowed by louder authors, this conversation opens a different door. One built on ease, clarity, and truth.Key Takeaways:• Define success your way. What happens when you stop following the “shoulds” and create success on your own terms?• Honor your capacity. What if your energy—exactly as it is—could become your biggest advantage?• Use the Rooted Method. How would your author life change if you only planned 90 days at a time?• Trust intuitive signals. Ever wonder what those quiet nudges are trying to tell you?• Choose aligned marketing. What if the most effective marketing plan is the one that feels good to you?Listen now to learn how to step into marketing that feels like you. The momentum and peace of mind you want are waiting on the other side of alignment.Here's how to connect with Chelsea and download her free listener gift:3 Simple Ways to Use Intuition in Your Business DecisionsWebsiteLinkedInInstagramFacebook*************************************************************************Want to get smart about book awards? Most authors skip them. Big mistake! My colleague Carol Abrahamson has cracked the book-award code, and her masterclass replay is packed with the insider info you never hear in publishing. You'll learn: • Why awards boost credibility more than bestseller badges • How older books can still win • What judges actually look for • Why awards are easier (and cheaper) to apply for than you think • How to find the right awards for your book If you want your book to open doors, spark opportunities and elevate your authority, you need this replay.

After you write a book, then what? It is not magic that gets eyeballs on your book, it is work - marketing. Jim Edwards discusses many ways to make money off of your newly written book - sell books + use it as the authority tool to sell bigger priced services (coaching, course, high ticket services). Check out https://www.CopyandContent.ai for more tools to help you master the marketing process for your business, content marketing, and masterful sales copy with your coach Jim Edwards.

Book marketing doesn't have to be overwhelming, and thanks to LaunchMaster, it no longer is. In this episode, Juliet Clark talks with Kathleen Kaiser, co-founder of ProBookLaunch and president of the Writers and Publishers Network, about how their new AI-powered tool helps authors simplify book marketing, improve Amazon visibility, and reclaim time to focus on writing. From generating media kits and social posts to optimizing keywords and categories, LaunchMaster streamlines the entire process with precision and professionalism. Kathleen also shares expert insights on the latest Amazon algorithm changes, how to adapt your book's metadata for better rankings, and why small adjustments can make a big difference in sales. Whether you're a debut author or managing a backlist, this conversation shows how innovation and experience can turn book marketing into a seamless and successful system.Head on to Probooklaunch.com and use the discount code: PBL20Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Self-published authors Anne Ditmeyer and Martin Lake share what it really takes to go indie, from choosing platforms and budgeting for editing, design, and ISBNs to redefining success, avoiding scams, and playing the long game of finding readers and building a sustainable writing life.  You'll learn:Why Anne and Martin chose self-publishing over traditional routes and how they framed readers as their gatekeepers.How both authors define success beyond bestseller lists, from “book as business card” to improving the craft across 25 books.The real timelines of an indie career, including slow early sales, backlist effects, and why self-publishing is a marathon, not a sprint.What a realistic budget looks like for editing, design, typesetting, audiobooks, and print on demand, plus where they chose to DIY or outsource.How they use platforms such as Kindle Direct Publishing, Lulu, IngramSpark, Draft2Digital, and Shopify, and why most sales still come through Amazon.Practical approaches to marketing that do not require a huge following, including series, mailing lists, events, workshops, and using your existing communities.The role of ISBNs, imprints, metadata, and print on demand for getting into libraries and bookstores, and why in-store placement is harder than it looks.Red flags to watch for with third-party “publishing services” and why due diligence can save you thousands in fees and frustration.   Resources and Links:

Mark interviews Florin Bulgarov, co-founder of Manuscript Report.  Prior to the interview, Mark shares comments from recent episodes, a personal update, and a word about this episode's sponsor. This episode is sponsored by an affiliate link to Manuscript Report. Use code MARK10 at checkout and save 10% off your own personalized report. In their interview, Mark and Florin talk about: Florin's background with a PhD in A.I. and how he ended up evolving into creating the toolset of Manuscript Report How Manuscript Report was initially created as an assessment tool for publishers when going through their slush piles What assets Manuscript Report offers for authors to use in their marketing strategy approaches The additional assets from the reports including the visual pie-chart of the genre split/breakdown as well as the themes and the tropes associated from the manuscript The social media posts, blog posts, and book bible assets that authors can request in a higher level report The fact that Manuscript Report does not store the manuscript and does not train any AI on their manuscript. Within 30 days all traces of the author's manuscript is deleted from their servers How the system is optimized to run for one book at a time and the 1 million word limit on manuscripts run into Manuscript Report The "Narrative Crossroads" suggestions that an author might be able to use in a quick pitch/log line for the book An author who did A/B testing with her own written ads and the Manuscript Report ads and was able to reduce her cost by half and increase her sales by 60% An example of a report using Oscar Wilde's The Picture of Dorian Gray How Manuscript Report is a Swiss Army Knife for marketing And more... Links of Interest: YouTube Video of Interview (with visual walk-thru) EP 443 - Strategies for Short Fiction EP 442 - Writer You Still Need to Quit with Becca Syme EP 441 - A Bookstore for Indie Authors with Donovan Scherer EP 438 - A Personal Conversation with Malorie Cooper EP 437 - Nerding Out Over History, Science, and Maps with Malorie Cooper EP 429 - A Post-Mortem on Co-Hosting the 2025 Aurora Awards with Liz May Anderson Draft2Digital Self-Publishing Insiders: What to Quit, What to Keep, and What to Question with Becca Syme (YouTube) Manuscript Report (Mark's affiliate link) Buy Mark a Coffee Patreon for Stark Reflections Mark's YouTube channel ElevenLabs (AI Voice Generation - Affiliate link) Mark's Stark Reflections on Writing & Publishing Newsletter (Signup) An Author's Guide to Working With Bookstores and Libraries The Relaxed Author Buy eBook Direct Buy Audiobook Direct Publishing Pitfalls for Authors An Author's Guide to Working with Libraries & Bookstores Wide for the Win Mark's Canadian Werewolf Books This Time Around (Short Story) A Canadian Werewolf in New York Stowe Away (Novella) Fear and Longing in Los Angeles Fright Nights, Big City Lover's Moon Hex and the City Only Monsters in the Building The Canadian Mounted: A Trivia Guide to Planes, Trains and Automobiles Yippee Ki-Yay Motherf*cker: A Trivia Guide to Die Hard Merry Christmas! Shitter Was Full!: A Trivia Guide to National Lampoon's Christmas Vacation   The introductory, end, and bumper music for this podcast ("Laser Groove") was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0

JOE'S BOOK MARKETING IDEAS by 101.9POR

What if the future of book marketing could completely redefine your success as a nonfiction author?In this milestone 500th episode of Book Marketing Mentors, host and book marketing strategist Susan Friedmann steps into the spotlight to share what's next for authors who want to stay ahead of the curve.From the rise of AI-driven personalization to the art of micro experiences and community ecosystems, Susan reveals the groundbreaking trends shaping how nonfiction authors connect, convert, and create impact in 2026 and beyond.You'll walk away seeing your book—and your marketing—in a whole new light.What You'll Learn:AI With a Human Heart: How to use artificial intelligence to make your readers feel genuinely seen, not sold to.Community as Currency: Why the smartest authors are building movements, not just mailing lists—and how to start yours.Micro Moments, Massive Impact: The power of small, immersive experiences that make your message unforgettable.The Return of Authenticity: Why human connection is the new algorithm—and the ultimate book marketing advantage.More than a celebration, this episode offers a front-row seat to the future of nonfiction book marketing.Tune in to discover how to position your message, grow your influence, and make your book matter more than ever.*************************************************************************From Idea to Impact: Your Book Proposal & Marketing Map Turn your book idea into a market-ready plan! In this live working session, you'll shape your proposal, define your audience, and build a marketing map that drives real results. Learn how a strong proposal sharpens your message, proves demand, and connects your book to your business goals—whether you self-publish, go hybrid, or land a traditional deal. Walk away with a clear blueprint, next steps, and confidence to move from idea to impact.

A powerful 10-point strategy gives you a clear, actionable plan to market your books. Four manageable strategic phases build on each other.1. Build the Foundation: The Stuff You Own and ControlFirst things first, the foundation: Building the stuff that you own and control. This is your content engine that's going to establish you as an authority in your space for the long haul. So what's the key here? It's how these three steps work together like a well-oiled machine.Your weekly podcast is the heart of your content engine. It's where you have your deepest conversations.Then, pull out shareable video clips from that podcast.And finally, pick one social media channel and focus on sharing those clips to pull people back to your main content.It's a smart interconnected system. This is where the magic is.For your podcast, feature people you want to honor. It's not just about getting interviews. It's about building genuine relationships.Your videos should be short and sweet but packed with value. Post them everywhere: YouTube, Rumble, Vimeo, and all your social networks.For social media, don't try to be everywhere at once. Pick one network like Instagram or TikTok and get really, really good at it.Your own content engine should now be humming along,2. The Expansion: Tap into Other People's AudiencesIt's time for phase two, the expansion. You've got your own valuable stuff now, so the strategy shifts a little bit.Start tapping into other people's audiences. It's all about leveraging platforms that other people have already built. How? Be a guest on other podcasts. Use tools like ListenNotes.com and Matchmaker.fm to locate the most targeted podcasts to reach your audience.You should also speak at events, both online and in person. Note: While online speaking is great, there is absolutely nothing that beats a live in-person speech for making a real connection.This plan also has a cool two-sided strategy for summits. You can host your own, or you can be a guest at someone else's, or both! If you host your own summit, you're in the driver's seat. You control the whole conversation and you build your brand as a leader.But being a guest, that's a fantastic shortcut to a built-in audience without all the logistical headaches. Which one's right for you? That depends on where you're at right now.3. The Email Connection: Own Your RelationshipsWe've covered building your platform and borrowing other people's, but this step is about owning the relationship with your biggest fans. It's about creating a direct line to them that no algorithm or social media platform can ever mess with.Social media is rented land. Your website could get buried by Google. But your email list is your direct, unfiltered line to the people who want to hear from you. It is the most valuable and bulletproof asset you can build as an author.How to use this direct line is simple: Send one email, every single week, no matter what. Send out emails that are short, packed with value, content rich, and inspirational. You're not just trying to sell them something, you're serving them consistently.4. The Amplifier: Pitch to the Major LeaguesThe final and most ambitious phase of this book marketing plan is the amplifier. Once you've got your foundation built, your expansion strategy working, and you have a direct connection to your tribe, you are ready to pitch to the major leagues.Take your message and scale it up, big time. Getting attention from major media isn't about getting lucky with one great pitch. It's about engaging in a persistent professional effort. And. as this timeline shows, the plan is to send a new idea, a new proposal, to your target outlets at least every two weeks.This steady drumbeat shows the media that you are serious, creative, and not going away. The rules for this final phase are all about focus and relevance. Pick one national TV show and one major magazine to start with.But here's the kicker. Your ideas have to be newsworthy. Connect what your book is about to what people are already talking about right now. Link your expertise to current events. That is what makes a producer's ears perk up.ConclusionThis table sums it up perfectly. You've got 10 individual tactics, but they all funnel into these four core strategies.You build your foundation with your content. You get expansion by leveraging other platforms. You forge a critical connection with your weekly email. And, finally, you become the amplifier by pitching the major media. It's a complete, integrated book marketing system where every part supports the others.This 10-point book marketing plan is so much more than a to-do list. It's an author marketing blueprint for building a career. Looking at this book marketing system, the question you should be asking yourself isn't, how can I possibly do all of this at once? It's much simpler than that.The real question is, what is the very first brick you're going to lay for your author platform starting today?Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Website: https://www.bookmarketingbestsellers.comWebsite: https://www.bookauthorauthority.com This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

How do you market your book if you don't like social media or public speaking? What makes a nonfiction book stand out when there are already thousands on the same topic?How do you get real, unbiased book reviews? I invited Sarah Bean, an experienced book marketing specialist from the US, to have a chat about tips and strategies to market a nonfiction book. Enjoy the conversation!Links, books, and stuff we mentioned:Book Launchers: https://booklaunchers.com/Author Launch Kit software: https://authorlaunchkit.com/"Your Music and People" by Derek Sivers"On Writing" by Stephen King"Self-Publish & Succeed" by Julie BroadBook review services Sarah recommended: Get Books Reviewed: www.booklaunchers.com/gbrGet Authentic Book Reviews: https://getauthenticbookreviews.com/Gemsy: https://gemsy.io/Join Better Writers: https://fabiocerpelloni.com/privateTime stamps00:26 - Intro & guest: Sarah Bean (Book Launchers)03:25 - What a book marketing specialist does04:30 - Success vs failure: prep wins (+ Amani Roberts case)06:49 - Prep essentials: UVP, target reader, positioning08:02 - Foundations: website + ongoing content08:50 - If you're shy/off social11:29 - Unconventional tactics tied to passions14:12 - Start with goals18:22 - “I'm a writer, not a marketer”: audit your assets & network (Ellen story)22:53 - Tool: Author Launch Kit (AI plan, assets, media list)24:24 - Differentiate beyond personal story28:42 - “Outcome of the outcome”32:19 - Reviews = lifeblood; Amazon dynamics37:24 - Getting reviews41:27 - Self-Publish & Succeed43:52 - Practical AI uses46:35 - Audiobooks48:42 - Format strategy: offer print + ebook + audio50:28 - Why a unified team beats piecemeal freelancers51:49 - Book recommendations

Curious how narrating your own audiobook can boost your brand and create a deeper bond with your readers?This week's guest expert, Mary Catherine Jones, award-winning executive producer and founder of The Audiobook Experience, reveals how to harness the true power of audio storytelling. She breaks down how to choose the perfect voice, navigate the recording process, and transform your audiobook into a marketing powerhouse.You'll explore the real decisions authors face, whether to narrate your own story, when to bring in a professional, and how AI voices are transforming audiobooks. MaryCatherine shares insider tips for confident recording and shows how to turn your finished audiobook into irresistible marketing assets that keep working long after your book launch.Here's what you'll discover:Who should narrate your audiobook: When your authentic voice builds trust and when a pro adds polish.The truth about DIY narration: What it really takes, from setup to stamina, to deliver a high-quality performance.Why audiobooks are exploding: How offering an audio version expands your reach and strengthens your reader connection.AI voices decoded: Where artificial narration helps, where it falls flat, and how to keep your story's soul intact.Marketing magic with audio: Creative ways to use short clips as teasers, trailers, and shareable soundbites that attract new listeners.Tune in and learn how to bring your message to life through sound, and make your audiobook your next big brand asset.Here's how to connect with MaryCatherine to book your free consultation:WebsiteLinkedInInstagram*************************************************************************From Idea to Impact: Your Book Proposal & Marketing Map Turn your book idea into a market-ready plan! In this live working session, you'll shape your proposal, define your audience, and build a marketing map that drives real results. Learn how a strong proposal sharpens your message, proves demand, and connects your book to your business goals—whether you self-publish, go hybrid, or land a traditional deal. Walk away with a clear blueprint, next steps, and confidence to move from idea to impact.

Note: The attached video is one of three videos created by NotebookLM from Google using the 10 Ways to Market Your Books report created by the Comet browser from Perplexity AI as input. I shared the first two videos in the past few days/ It's interesting to hear how each of these videos approached the 10 Ways.1. Building Your Foundation: Author-Owned Assets (website, email marketing)2. Engaging Your Community: Dynamic Social Proof (social media, reviews, buzz with teasers and giveaways)3. Amplifying Your Reach: Leverage Audiences (partner with another author, podcast recommendations)4. Driving Sales: Convert Interest into Action (paid ads, author events)xHow to Write an Article Trove Book (Write a Book in 10 Days or Less Series)The easiest lengthy book to write in 10 days or less is to collect a number of your articles on your website, text from podcast episodes, blog posts, or social media posts and compile them into a themed book. This book shows how you to create such a collection quickly and easily.Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

Note: The attached video is one of three videos created by NotebookLM using the 10 Ways to Market Your Books (via Comet AI) as input. I shared one video yesterday and will share the third video tomorrow). It's interesting to hear how each of the videos approach the 10 WaysThe top ten most effective ways to market a book in 2026 combine digital footprint, author community, and direct outreach to maximize reach and sales.* Digital Footprint - Be Findable Online* Author Community - Strategies to Build Trust* Direct Outreach - Ensure You Are HeardHow to Write an Article Trove Book (Write a Book in 10 Days or Less Series)The easiest lengthy book to write in 10 days or less is to collect a number of your articles on your website, text from podcast episodes, blog posts, or social media posts and compile them into a themed book. This book shows how you to create such a collection quickly and easily.Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

Send us a textIn this enchanting episode of Living the Dream with Curveball, we welcome fantasy author Ryan Consell, who is set to release the fourth book in his captivating "Stealing from Wizards" series on November 4th. Ryan shares his unexpected journey into the world of writing, revealing how a casual campfire conversation ignited his passion for storytelling. He dives deep into the essence of his series, which celebrates misfits navigating the trials of adolescence within a whimsical Canadian wizard school. Ryan discusses the unique themes of friendship, belonging, and the joy of being true to oneself, all while balancing the challenges of writing for a middle-grade audience. Listeners will gain insights into the writing process, the importance of community support, and how to successfully market a book series. As Ryan prepares for a well-deserved break after this eight-year journey, he also teases future projects and invites you to connect with him on various platforms. Don't miss this inspiring conversation that encourages you to embrace your creativity and keep dreaming big!www.stealingfromwizards.com

The following ten points were written by the Comet AI browser based on the following question: What are the ten best ways to market a book in today's world?I would quibble about the results of the AI's recommendations — and I will do so in a later podcast episode. I would also use most common language in making these points. Too many long words and too many long paragraphs.Note: The attached video is one of three videos created by NotebookLM using the following words as input. In the next two episodes, I'll be sharing two additional videos created by Notebook LM in a fwe minutes.The top ten most effective ways to market a book in 2026 combine digital engagement, community-building, and strategic partnerships to maximize reach and sales.1. Social Media MarketingUsing platforms like TikTok (BookTok), Instagram (Bookstagram), and X (formerly Twitter) to engage readers with authentic, behind-the-scenes content helps authors build visibility and brand loyalty. Choosing one or two platforms that align with your audience ensures consistent engagement rather than scattered efforts.2. Influencer & Partnership MarketingCollaborating with book bloggers, podcasters, and relevant influencers helps authors reach engaged audiences through trusted recommendations. Relationships built on shared interests and authenticity are more impactful than broad, transactional promotions.3. Email Marketing & Author NewslettersA consistent newsletter or mailing list is one of the most reliable long-term assets for authors. By offering exclusive content, early previews, or discounts, writers can nurture loyal readers outside of unpredictable social platforms.4. Book Blogs, Podcasts, and Media OutreachAppearing on book blogs and podcasts, or sending press releases to targeted outlets, expands a book's visibility across established communities. This strategy works especially well for authors who wish to reduce reliance on social media.5. Building an Author Website and SEOA dedicated author website acts as an online hub for readers, containing book details, press information, and blog updates. Optimizing it for discovery through Google Search Console, Analytics, and SEO best practices ensures sustained organic traffic.6. Amazon and Meta AdvertisingRunning targeted ads on Amazon and Meta platforms remains a powerful driver of sales. Promotional pricing campaigns (like temporary discounts) attract new readers and improve visibility in algorithms and rankings.7. Speaking Engagements and Author EventsParticipating in literary festivals, book signings, or conferences helps authors connect personally with readers. Hosting workshops or talks about the book's themes can lead to immediate sales and future opportunities.8. Reader Reviews and TestimonialsEncouraging reviews on Goodreads, Amazon, and BookBub boosts credibility and discoverability. Sharing positive reviews on social channels and websites reinforces social proof.9. Cross-Promotions With Other AuthorsPartnering with authors in similar genres to share audiences through joint emails, giveaways, or bundles amplifies exposure while minimizing costs.10. Book Teasers, Giveaways, and Promotional GraphicsCreating visual content—like teaser trailers, quote graphics, or giveaways—helps generate pre-launch excitement and viral sharing, especially when timed with major milestones or seasonal events.These ten approaches together form a balanced, multi-channel marketing plan adaptable to both indie and traditionally published authors in 2026's competitive marketplace.Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.How to Write an Article Trove Book (Write a Book in 10 Days or Less Series)The easiest lengthy book to write in 10 days or less is to collect a number of your articles on your website, text from podcast episodes, blog posts, or social media posts and compile them into a themed book. This book shows how you to create such a collection quickly and easily. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

If the idea of marketing your book makes you want to crawl under your desk (because showing up online, doing videos, or constantly “engaging” just feels exhausting) you're going to breathe a sigh of relief.In this episode, I'm pulling back the curtain on how introverted authors can market their books without draining their energy or faking an extroverted persona.You'll walk away from this episode:Feeling relieved that there's nothing wrong with you (just the advice you've been given).Clear on how to build real connections with readers, without showing your face or being “on” all the time.Empowered to use your strengths as a writer to grow your platform in a way that feels natural.Equipped with simple, low-pressure strategies that actually work for you.Confident that yes, you can sell books and stay true to who you are.This isn't about learning more. It's about unlearning what doesn't work and finally feeling good about how you show up. If you've ever whispered, “I hate marketing,” this one's for you. LinksFREE Book Marketing BlueprintBook Marketing Starter Kit

A haunted house of marketing mistakes can scare off readers faster than any bad blurb—so we flipped on the lights and started slaying. We kick things off with Frankenstein's platform, that stitched‑together mess of tactics that feels productive but burns time and cash. From there, we pull back the curtain on werewolf branding.We also drive a stake through the vampire vanity press. Predatory packages can lock you out of key levers and lock you into a bad publisher. Then we unwrap the mummy mailing list. A cold, unused list is wasted gold.  We close with a practical mindset for trolls and negative reviews: fix what's fixable, ignore what's not your market, and keep serving the people who show up for your work.If you're ready to trade chaos for consistency, protect your rights, and turn seasonal scares into steady growth, this one's for you. Subscribe, share with an author friend who needs a boost, and leave a quick review to help more writers find the show. Your support helps us keep the lights on—and the monsters out.Send us your feedback!

In this solo episode of the Thriving Authors Podcast, I'm diving into how to create a marketing plan for your book. Marketing, promoting and launching feel so much less overwhelming when you have a plan in place!I share a few journal prompts that are really helpful to brainstorm and also explain:How to avoid getting completely burned out and not wanting to do any marketing.The best sort of publicity that you can get that will lead to book sales.A menu of ideas that you can get excited about when creating your plan.A mindset shift so you don't feel icky or salesy when sharing about your book.Examples of special little extra goodies you can send to everybody who preorders your book.What materials are really helpful to have ready when you're pitching different media marketing opportunities.And more!And if you are an entrepreneur who wants to write and publish the book inside your heart, I'd love for you to join me in my free Facebook group Women Entrepreneurs Becoming Best Selling Authors. We discuss the podcast episodes, I host free challenges and you may even meet your new writing partner to swap pages with!

The question that IBPA staff probably gets asked the most by publishers is: How do I sell more books. We're always happy to help, so IBPA's Chief Content Officer Lee Wind joins “Inside Independent Publishing (with IBPA)” to share advice on the most effective and ineffective book marketing tactics, including how you can get your book vetted so bookstores, librarians, and consumers will be more likely to buy it; how you can make your books more discoverable to buyers; how you should successfully market your book pre-publication, during the launch, and post publication; and much more.PARTICIPANTSLee Wind (he/him) is IBPA's Chief Content Officer, and is constantly iterating IBPA's book marketing programs to help our members' books achieve and succeed. A book blogger and author published by six different independent presses himself, Lee is passionate about empowering and amplifying independent voices. As an author, Lee writes stories to empower kids and teens to be their authentic selves and change the world—the same books that would have changed his life as a young gay, Jewish kid. Lee is also the co-founder of We Are Stronger Than Censorship, a nonprofit program that buys and donates two books to offset every one book challenge. You can visit Lee's author website at leewind.orgIndependent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke assists the 3,900 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He's also passionate about indie publishing, because he's an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSLearn more about the many benefits of becoming a member of Independent Book Publishers Association (IBPA) here: https://www.ibpa-online.org/Sell more books with IBPA's book marketing programs: https://www.ibpa-online.org/page/ListofBenefits#sellmorebooksSupport independent publishers whose books have been banned through the We Are Stronger Than Censorship campaign: https://www.wearestrongerthancensorship.org/Check out IBPA Chief Content Officer Lee Wind's books here: https://www.leewind.org/Follow IBPA on:Facebook – https://www.facebook.com/IBPAonlineX – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/Follow Lee Wind here:Instagram: https://www.instagram.com/iamleewind/Facebook: https://www.facebook.com/leewindBluesky: https://bsky.app/profile/leewind.bsky.socialYouTube: https://www.youtube.com/user/leewindauthor

Ever wondered how mastering your personal energy could unlock your book marketing superpower?This episode flips the script on book marketing.Isabel von Boetticher uncovers how mastering your personal energy can transform fear and fatigue into clarity and confidence.A multicultural holistic health practitioner and leadership development catalyst, Isabel joins us from the Dominican Republic to share how authors can stop pushing through exhaustion and start thriving through energy awareness.If you've ever struggled with burnout, imposter syndrome, or the fear of being seen, Isabel offers a refreshing perspective: marketing doesn't have to drain you. It can fuel you.Through simple rituals, energy alignment, and practical mindset shifts, she shows how authors can market their books with more confidence, balance, and flow—without sacrificing well-being or authenticity.Key TakeawaysFace Your Fears: Learn why imposter syndrome and self-doubt are normal — and how awareness helps you move past them.Restore Confidence: Discover how energy work can quiet anxiety, release old patterns, and help you trust your voice again.Protect Your Energy: Find simple habits to prevent burnout — from rest and nutrition to daily grounding practices.Stop Energy Leaks: Spot what drains your focus or motivation, and use Isabel's tools to recharge quickly.Create Supportive Rituals: Build easy morning or pre-event rituals that keep you calm, confident, and connected to your purpose.If you're ready to market your book with more peace, power, and purpose — this episode will help you believe in your message and share it from your most energized self.Here's how to connect with Isabel...BOOK YOUR FREE EXPLORATION CALLINSTAGRAMYOUTUBEPODCASTWEBSITELINKED INFACEBOOK*************************************************************************“I Don't Have Time to Write a Book" Think you don't have time to write a book? Let's reframe that. Your book is an investment in your future. ✅ It positions you as a thought leader. ✅ It attracts your dream clients. ✅ It creates a legacy that outlives you. The truth? You don't have time NOT to write your book. Join the Write with Impact three-day online event running November 5-7 and learn how to write your book with ease, clarity, and confidence.

Do you feel stuck when it's time to market your book? Do you feel stuck when it's time to market your book? In this episode, Shelley shares how the Book Marketing Multiplier Workshop will give you a simple 3-step framework—Plan → Prompt → Post—to turn your own words into ready-to-share content in minutes. You'll walk away with emails, posts, and graphics you can use right away, plus a weekly rhythm to keep reaching readers without overwhelm.

Every author must master the right book marketing strategies if they want to reach their target readers and make their work known to the world. Juliet Clark is here to discuss the Superbrand Audience Accelerator program she has created with Gary MacDermid, which helps authors and even entrepreneurs in elevating their marketing approaches. She emphasizes the importance of long-term planning, consistent content creation, and getting professional help in building a strong multi-channel marketing. Juliet also discusses how to improve client experience analytics and use your book to direct readers to bigger ticket items.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Today I'm speaking with Becky Grogan who is a marketing guru and a certified book coach who specializes in romance fiction. She has some great marketing tips today no matter what genre you write though, so keep listening!You can find more about Becky on her website: https://www.beckythebookcoach.com/Sign up for my writers' newsletter to learn more about the craft of writing, know when my workshops are and be the first to get exclusive information on my writing retreats. https://katcaldwell.com/writers-newsletterWant more information on my books, author swaps, short stories and what I'm reading? Sign up for my readers' newsletter. https://storylectory.katcaldwell.com/signup You can always ask me writing questions on instagram @author_katcaldwellCheck out my birthday discounts! https://www.curios.com/creators/katcaldwell-K5559X

In this insightful episode of Talking Book Publishing, hosts Kathleen and Adanna welcome Mary Vensel White, author, editor, publisher, and Orange County president of the California Writers Club. Mary shares her multidimensional expertise in publishing and digs into one of the most elusive topics for authors: book marketing. She brings a refreshingly honest and practical perspective on the importance of market research, knowing your genre, identifying comparable titles, and how all of that plays into placing your book in the right hands.Listeners will walk away with a deeper understanding of how cover design influences buying decisions, the power of ebook promotions (even free ones!), and why setting a budget and timeline early in the writing process is crucial. Mary and the hosts also explore effective low-budget marketing, the evolving role of social media, and how to reach readers in both digital and physical spaces. Whether you're a debut indie author or a seasoned writer looking to update your strategies, this episode is packed with actionable advice that cuts through the noise.We'd like to hear from you. If you have topics or speakers you'd like us to interview, please email us at podcast@talkingbookpublishing.today and join the conversation in the comments on our Instagram @writerspubsnet.

Think book awards are only about bragging rights? Think again.This week's guest expert, Carol Abrahamson, knows the power of book awards. She's the founder of Executive Authors, a former McGraw-Hill executive, and a longtime awards judge. With 42 books under her belt, Carol reveals what most authors miss—book awards are one of the most underused marketing power tools in publishing.Carol reveals how smart authors use awards to boost visibility, credibility, and sales. In this episode, you'll discover:Why book awards matter: They're more than shiny seals—they can drive sales, boost authority, and attract new opportunities.How to choose wisely: Not all awards are worth it. Learn what to look for (and what to skip) to get the best return on your entry fees.The hidden opportunity for older books: Many awards accept backlist titles—giving your book a second life.How to turn a win into marketing gold: From email signatures to media pitches, Carol explains how to make your “award-winning author” status work hard for you.The truth behind the myths: Awards aren't random or automatic—you apply strategically to get results that last longer than bestseller buzz.If you've ever wondered whether entering awards is worth your time, this conversation will change your mind—and maybe your marketing plan.Here's how to connect with Carol:Free Report: 22 Free Nearly Free Ways to Promote Your Award-Winning BookWebsiteLinkedin*************************************************************************Your face everywhereTired of stressful photo shoots, fake smiles, and sky-high prices? AuthorHeadshots changes the game. Upload your photos and get hundreds of professional, authentic images—ready in minutes. ✅ Polished headshots for profiles and press kits✅ Creative portraits that connect with readers✅ Consistent visuals for quotes, videos, and newsletters✅ Even character images straight from your books No waiting. No awkward posing. No big bills.Just you—and your stories—brought to life. Click here to watch the demo and get started today

From Top Chef to magical cooking school: Food Network personality and chef Marisa Churchill chats about her upcoming YA novel, Secrets, Spells, and Chocolate! Find out how she pivoted from cookbook to novel writing inspired by her years of culinary experience. Plus, tips on book marketing, fantasy world-building, and school visits.Want to win some of Marisa's chocolates? From 10/22-11/5 you can preorder her book and send a screenshot of the order to marisa@marisachurchill.com with the subject heading Good Story. Three lucky winners will receive a media kit.Marisa ChurchillWebsite: https://www.marisachurchill.com/Social: @chef_marisachurchillGood Story Company: If you have a story in your head, we're here to help you get it out into the world. We help writers of all skill sets, all genres, and all categories, at all stages of the writing process. Need a hand with brainstorming? Want to find a critique partner? Looking for an editor to help polish up your pitch, your idea, or your entire manuscript? We have all of it and more in our community. If you're ready to take the next step (or the first step) on your writing journey, we're here to help you.Website: https://www.goodstorycompany.comMembership: https://www.goodstorycompany.com/membershipWriting Workshop: https://www.storymastermind.comMary Kole: Former literary agent Mary Kole founded Good Story Company as an educational, editorial, and community resource for writers. She provides consulting and developmental editing services to writers of all categories and genres, working on children's book projects from picture book to young adult, and all kinds of trade market literature, including fantasy, sci-fi, romance, and memoir. She holds an MFA in Creative Writing and has worked at Chronicle Books, the Andrea Brown Literary Agency, and Movable Type Management. She has been blogging at Kidlit.com since 2009. Her book, Writing Irresistible Kidlit, a writing reference guide for middle grade and young adult writers, is available from Writer's Digest Books.Manuscript Submission Blueprint: https://bit.ly/kolesubWriting Irresistible Kidlit: http://bit.ly/kolekidlitIrresistible Query Letters: https://amzn.to/3yg511KWriting Irresistible Picture Books: https://amzn.to/3SrApRUHow to Write a Book Now: https://BookHip.com/ZHXAAKQWriting Interiority: Crafting Irresistible Characters: https://amzn.to/4evsX0BWriting Irresistible First Pages: https://amzn.to/4gxgslqNEW! Show and Tell: https://amzn.to/4kCc4noFollow us on social:YouTube: https://youtube.com/c/goodstoryBluesky: https://bsky.app/profile/goodstory.bsky.socialInstagram: https://instagram.com/goodstorycompanyTikTok: https://www.tiktok.com/@goodstorycoFacebook: https://facebook.com/goodstorycoSubstack: https://goodstoryco.substack.com/

On the Self-Publishing with ALLi podcast, host Orna Ross speaks with Roz Morris, editor-in-chief at ALLi, about ALLi's new marketing guide and why marketing today is less about algorithms and more about authentic human connection. They explore how shifts in the industry, including the rise of AI, are transforming how authors reach readers, and they discuss how understanding your values, reader journey, and publishing personality can lead to more effective, sustainable marketing. Sponsor This podcast is proudly sponsored by Bookfunnel. Do you have reader magnets, ARCs, and direct digital sales? Want to join multi-author promotions? Thousands of authors trust BookFunnel for seamless delivery and real human support. Visit BookFunnel.com. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. Show Notes Reach More Readers: ALLi's Definitive Guide to Book Marketing (50 percent off) About the Host Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's “100 top people in publishing”. She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website. About the Guest Roz Morris is editor-in-chief at the Alliance of Independent Authors and lead editor of ALLi's new marketing guide. She has extensive experience helping authors develop their publishing strategy and connect more effectively with readers. Roz is also an accomplished writer and mentor known for her clear, human-centered approach to book marketing. Learn more on her website.  

In this episode, Jodi shares why podcast guesting is one of the most effective and underutilized strategies for authors who want to market their books long term. She explains how guest appearances help you repurpose content, build trust with new audiences, and shorten the sales cycle—making podcast guesting a powerful tool in your overall visibility strategy.   Time Stamps: 00:00 – Welcome and introduction 01:10 – Why podcast guesting belongs in your book marketing plan 03:00 – Reason #1: Repurposing guest appearances as long-term content 07:30 – Reason #2: Leveraging the host's know-like-trust factor to warm up new audiences 14:00 – Bonus: How podcast guesting connects directly to sales multipliers 16:30 – Sponsor break: Coffee and Commas newsletter 18:00 – The importance of shortening the sales cycle with podcast appearances 23:00 – Reason #3: Helping audiences get to know you faster (voice, personality, expertise) 28:15 – Bonus tip: Why guesting works long after your book launch 34:00 – Ongoing marketing, quarterly visibility pushes, and ROI from your book 38:30 – Wrap-up and closing thoughts   Keywords: book marketing, podcast guesting, visibility strategy, content repurposing, know-like-trust, author platform, book launch, business growth, sales cycle, sales multipliers, evergreen marketing, author visibility, marketing ecosystem, ROI for authors, business owners writing books, leaders writing books, book writing for business owners, books writing for leaders   Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite Write Publish Market Episode 170: Sales Multipliers and Your Book: http://www.jodibrandoneditorial.com/write-publish-market-podcast/170   LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/15DsDOgy4u0qDyLPeM1FFDdGeI-XeYdSL-TX10-o-5Po/edit?usp=drive_link  

Brooke Dobson is Co-Founder and Chief Revenue Officer of Shimmr AI, a fully automated platform for publishers that creates automated advertising for discovery and sales of books. With expertise in economic forecasting, marketing analytics, and AI technologies, Brooke brings a unique view into AI applications in publishing.She joined us on the Booksmarts Podcast to discuss how advancements in AI are transforming book marketing, as well as the importance of metadata and Generative Engine Optimization (GEO), and practical strategies publishers can use to boost discoverability, connect with readers, and enhance their marketing through automation. Learn more about Shimmr, visit their website and be sure to read their recent article—featuring Joshua Tallent: How to Make Your Books AI Discoverable: A Publisher's Guide to GEO.

What if your book could become the single most powerful marketing tool for your business?This week's guest expert is Aurora Winter, MBA, award-winning author and founder of SamePagePublishing.com. Aurora explores how your book can become more than words on a page. You'll discover how to turn it into a launchpad for income, influence, and long-term success.Aurora shares how to use your book as a lead magnet that attracts clients, opens doors to speaking gigs, and helps you test new business ideas, even if you don't have a big following. You'll learn how simple mindset shifts and smart marketing moves can unlock opportunities you may never have considered.Key TakeawaysBuild Instant Authority Your book makes you the expert. Use it to attract dream clients and speaking invitations.Think Beyond the Pages See your book as a starting point for deeper relationships, new ventures, and bigger impact.Get Found Everywhere Learn how to show up on Amazon, YouTube, and even AI search tools. There's no need for a big following.Market in Motion Discover creative ways to use video ads and short YouTube clips to reach more readers and stand out online.If you're ready to plant the seeds for long-term impact, tune in and learn how to turn your book into the business and legacy it was meant to be.Here's how to connect with Aurora:WebsiteLinkedInYouTubeLinktreeInstagram*************************************************************************You're one idea or connection away from transforming your life and sharing your message with the world. At the free 3-Day Virtual Expert's Bootcamp (Oct 17–19), bestselling author and 5x TEDx speaker Corey Poirier reveals how to land TEDx Talks, build your speaking business, and reach millions. Join world-class guests like Patty Aubery, Jeff Walker, and Les Brown—and get a bonus laser-coaching session. Grab your free spot now!

You can write the best book in your field, hire a top editor, and design a beautiful cover—but if you miss this one critical piece of your launch strategy, your book risks fading into the background after just a few weeks.In this episode of Your Path to Book Publishing, you'll learn: The #1 overlooked element in most nonfiction book launches Why audience engagement must start months before your release date How pre-launch engagement builds momentum, fuels reviews, and drives sales long after launch week Practical ways to engage your audience—even if your launch is right around the cornerToo many authors think their launch begins on release day. The truth? It starts months earlier—when you bring your readers into the process and make them part of the journey.Whether you're self-publishing, going hybrid, or working with a traditional publisher, audience engagement is the foundation for a successful book launch and long-term book marketing strategy.Listen now to learn how to avoid the mistakes most nonfiction authors make and how to build the kind of connection that keeps your book visible for the long haul.Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. It's time to make your mark and connect with like-minded authors to publish your book, build your author brand, and book marketing. Join TodayLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook

Welcome to Episode 292 of the Spun Today Podcast! In this episode, host Tony Ortiz dives deep into the writing life, inviting listeners into another motivating free writing session. Tony shares his latest writing stats and candidly discusses the ups and downs of creative consistency, including the struggles of writer's block and the magic of finding inspiration after unexpected detours. He also offers practical writing tips sourced from Sandra Chwialkowska and Jordan Peele, reminding us why showing up to the page matters and why fun should always be at the heart of our creative process. Tony highlights the gritty, neighborhood-driven anthology Manhattan Noir, reflecting on standout stories and the powerful techniques used by its diverse cast of writers. Along the way, he explores how these short stories can sharpen our craft, from pacing and atmosphere to creating vivid, compressed worlds. In addition, Tony treats us to a personal free writing piece inspired by Vince Staples, touching on dedication, objectivity, and the courage it takes to self-reflect as a creative. Whether you're a seasoned writer or just getting started, this episode is packed with honest insights, actionable advice, and plenty of inspiration to help boost your creativity. Settle in and get ready to fuel your writing journey with Spun Today! Check out all free-writing pieces at: spuntoday.com/freewriting.      The Spun Today Podcast is a Podcast that is anchored in Writing, but unlimited in scope.  Give it a whirl.      Twitter: https://twitter.com/spuntoday  Instagram: https://www.instagram.com/spuntoday/  YouTube: https://www.youtube.com/@spuntoday   Website: http://www.spuntoday.com/home  Newsletter: http://www.spuntoday.com/subscribe      Links referenced in this episode:     Check out Manhattan Noir: https://amzn.to/42BFnjR   Get your Podcast Started Today! https://signup.libsyn.com/?promo_code=SPUN (Use Promo code SPUN and get up to 2-months of free service!)   Check out all the Spun Today Merch, and other ways to help support this show! https://www.spuntoday.com/support   Check out my Books Make Way for You – Tips for getting out of your own way FRACTAL – A Time Travel Tale Melted Cold – A Collection of Short Stories http://www.spuntoday.com/books/ (e-Book, Paperback & Hardcover are now available).   Fill out my Spun Today Questionnaire if you're passionate about your craft.  I'll share your insight and motivation on the Podcast: http://www.spuntoday.com/questionnaire/    Shop on Amazon using this link, to support the Podcast: https://amzn.to/4km592l      Shop on iTunes using this link, to support the Podcast: https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewTop?genreId=38&id=27820&popId=42&uo=10   Shop at the Spun Today store for Mugs, Notebooks, T-Shirts and more: https://spuntoday-shop.fourthwall.com/   Music: https://www.purple-planet.com   Outro Background Music: https://www.bensound.com   Spun Today Logo by: https://www.naveendhanalak.com/   Sound effects are credited to: http://www.freesfx.co.uk   Listen on: ApplePodcasts | Spotify | Pocket Casts | YouTube | Website

#895 I'm a New York Times bestselling author! This is thanks to my new book, Lean Learning, and a massive pre-launch promotional effort. So, what's changed in my life since earning this prestigious badge? Almost nothing. But writing books is still worth it, and I'll tell you exactly why in today's episode. I'll also share the strategies to help you unlock the true benefits of becoming an author. Importantly, I also want to help you succeed without getting sidetracked by goals that won't move the needle for your brand and business! Listen in to hear what traditional publishers will and won't do for you and why I wouldn't go down this route again. I'll discuss the BILF, books-in-lieu-of-fee, tactic that enabled me to move copies and build relationships around this release. I'll also dive into the promotional methods I've been using since Superfans and Will It Fly? that are still delivering massive results today. Tune in! Show notes and more at SmartPassiveIncome.com/session895.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Is your author website quietly sabotaging your book sales?This week's episode tackles one of the biggest blind spots for authors: turning your website into a traffic magnet that actually sells books.Our guest expert, Carolyn Choate, founder of Financially Free Author, is a heart-guided sales funnel builder and multi-genre author who's mastered the art of driving authentic, sustainable website traffic. In this lively and insight-packed conversation, Carolyn reveals how to transform your site from a static “digital business card” into a dynamic sales engine. You'll learn how to attract your ideal readers, nurture real relationships, and make your website work for you 24/7.Key Takeaways1. Grab Attention in 3 Seconds Hook visitors fast with a homepage that clearly states the problem you solve and offers a can't-miss freebie.2. Lead Magnets That Work Skip the boring newsletter sign-up. Offer something irresistible like a book excerpt or exclusive tips that turns browsers into subscribers.3. The Four Traffic Pillars Master the only four traffic streams that matter: partnerships, organic content, organic outreach, and ads (once your site converts).4. Play to Your Strengths Stop chasing trends. Build your marketing strategy around what feels natural and sustainable for you.5. Turn Clicks into Fans Use simple, authentic follow-up emails to build trust and turn visitors into loyal book buyers over time.If you've ever wondered why your website traffic isn't translating into sales, this episode is your wake-up call.Tune in and discover how to make your author website your most powerful marketing asset—without sacrificing your authenticity or your sanity.Here's how to connect with Carolyn:WebsiteLinkedIn The Funnel Mapping Strategy Call*************************************************************************You're one idea or connection away from transforming your life and sharing your message with the world. At the free 3-Day Virtual Expert's Bootcamp (Oct 17–19), bestselling author and 5x TEDx speaker Corey Poirier reveals how to land TEDx Talks, build your speaking business, and reach millions. Join world-class guests like Patty Aubery, Jeff Walker, and Les Brown—and get a bonus laser-coaching session. Grab your free spot now!

KDP just expanded its print distribution to new global markets, giving authors more reach than ever before. Meanwhile, Amazon Ads opened up Sponsored Brands access for every author, even if you only have one book. There's also plenty happening around the publishing world, from major events to author opportunities you won't want to miss. Tune in for the latest industry updates, insights, and surprises in this week's Self-Publishing News. The Final 3: Your Publishing Playbook, Rewritten (Kickstarter) - https://DaleLinks.com/Kickstarter MK Williams - https://1mkwilliams.com/ KDP Forum: Distribute your print books in the Republic of Ireland and Belgium marketplaces - https://www.kdpcommunity.com/s/article/Distribute-your-print-books-in-the-Republic-of-Ireland-and-Belgium-marketplaces?language=en_US&forum=KDP%20Forum Book Bounty:

How can you best plan and measure your book marketing efforts? That's what we're answering today with my guest Susan Neal.Susan is the author of eight books including her recent release, How to Sell 1000 Books a Month. She's also CEO of Christian Indie Publishing Association (CIPA), which offers a slew of resources to help you when you first start writing your book all the way through publishing and marketing.We talk about how to balance marketing with writing, how to create a monthly marketing plan that matches your personality, and how to measure the success of podcast guesting to market your books.Susan's bookChristian Indie Publishing Association

What if your book could be more than just a one-time product—what if it could become a multi-stream income machine?This week's guest expert is Tanya Brockett, bestselling author, global speaker, and publishing strategist who has helped thought leaders turn their expertise into six-figure book deals and seven-figure revenue. With 20+ years in author services, Tanya unveils powerful ways to shift your mindset, expand your reach, and unlock hidden income streams you didn't even know existed.If you think publishing ends with printing, think again. Tanya shows you how to repurpose, repackage, and profit—again and again.Game-Changing Takeaways:Shift from Author to Asset-Builder: Stop treating your book like a product and start leveraging it like an income-generating business.Find Hidden Gold in Your Audience: Discover the power of visualizing your ideal reader—and how that clarity can explode your sales.Escape the Print-Only Trap: Learn how overlooked formats like audiobooks and global platforms can multiply your reach and royalties.Sell Without Selling: Find out how your book can silently close deals through bulk orders, speaker fees, and untapped organizational budgets.Clone Your Content with AI: Use AI to transform your book into courses, webinars, and evergreen assets—without reinventing the wheel.Tanya's strategies go beyond book sales. They're about building a legacy and a business. If you're ready to uncover the income potential hiding in your pages, tune in now and listen and learn from Tanya's wisdom.Here's how to connect with Tanya:Website - offer for a discounted strategy sessionLinkedInInstagramFacebookLinktreeYouTubeTikTok*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you're ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

You've poured your heart into writing your book, but now you're staring down the next challenge: how do you actually get it into readers' hands? Marketing your book can feel overwhelming, but it doesn't have to be. With the right tools—like AI—you can turn it into a streamlined, even fun, part of your creative process.In this episode, I'm breaking down five beginner-friendly ways AI can help you market your book and connect with readers, all while keeping your voice authentic and your time focused on writing.Tune in to learn:[03:30] How to use AI to craft an author website that feels personal, professional, and uniquely YOU—even if tech isn't your thing.[05:40] The exact prompts to create a welcome email sequence that turns casual subscribers into loyal fans.[08:40] How AI can help you brainstorm and batch-create social media content that connects with readers (without the overwhelm).[10:55] A step-by-step process for using AI to write a book description that hooks readers and drives sales.[13:00] How to leverage AI to draft personalized podcast pitches that get you booked on shows your readers already love.Whether you're just starting to write or gearing up to publish, these AI strategies will help you market your book with ease and confidence. Tune in now and start using AI to connect with readers today!