Podcasts about book marketing

Transform Your Book into a Million-Dollar Client Attraction SystemMost financial advisors who write books make a critical mistake: they focus on book sales instead of client acquisition. This comprehensive guide reveals the proven system that has helped nearly 500 financial advisors generate over $100 million in fees and commissions—not through royalties, but by strategically using their books to attract high-value clients.The Problem This Book SolvesYou've written (or plan to write) a book to showcase your expertise, but you're unsure how to leverage it effectively. Maybe you've already published on Amazon, shared it on LinkedIn, and emailed your client list—only to hear crickets. You're not alone. Most advisor books fail not because they're poorly written, but because they follow generic marketing advice that doesn't work for the financial services industry.The Six-Strategy System That Actually WorksDrawing from real-world success stories and battle-tested tactics, this book reveals the exact playbook used by top-performing advisors:1. The Inner Circle Soft Launch - Turn your best clients into active advocates using the "Benjamin Franklin Effect" to generate 160+ qualified introductions from just 100 conversations2. Foundation Building - Create a book website and automated follow-up system that captures leads 24/7, while using Amazon as your personal fulfillment center (shipping books for just $4)3. The Amazon Bestseller Strategy - Achieve bestselling author status in one strategic day, instantly elevating your credibility without celebrity endorsements or massive ad budgets4. The Audiobook Advantage - Tap into the $35 billion audiobook market to reach busy professionals during their commute, transforming dead time into relationship-building opportunities5. The Virtual Speaking Tour - Leverage podcast guesting to reach thousands of ideal prospects without leaving your office, creating pre-sold clients who already trust your approach6. The Center of Influence Strategy - Transform casual professional relationships with CPAs and attorneys into revenue-generating partnerships that deliver consistent, qualified referralsWhat Makes This Book DifferentUnlike theoretical marketing guides, this book provides:Proven scripts and templates for every client interactionStep-by-step implementation timelines with specific daily actionsReal advisor case studies showing exact revenue resultsCompliance-friendly strategies that work within industry regulationsThe 70-20-10 implementation framework ensuring you take action, not just consume informationWho This Book Is ForThis guide is perfect for the "successful but hungry" financial advisor who:Manages hundreds of millions in assetsWants to scale beyond referrals and traditional marketingBelieves their expertise deserves a wider audienceIs ready to become the recognized authority in their marketResults You Can ExpectWhen properly implemented, these strategies deliver:Prospects who arrive pre-sold on your approachSpeaking opportunities that position you as the expertCOI partnerships that generate systematic referralsA steady stream of ideal clients who value your expertiseThe ability to send your book anywhere in the U.S. for less than a Starbucks FrappuccinoAbout the AuthorPaul G McManus has helped nearly 500 financial advisors transform their books into powerful client attraction systems since 2016. His own books have each generated over $1 million in revenue—not froSupport the show

Understanding reader habits can help independent publishers and author-publishers improve their book marketing strategies, hopefully boosting book sales. With over 550,000 readers on the popular digital review copy platform NetGalley, their team has collected invaluable data about reader's preferences, so NetGalley's Customer Success Manager Katie Versluis and Social Media Manager Hallie Fields join “Inside Independent Publishing (with IBPA)” to discuss where readers say they discover books, the social media platforms that readers tend to share their book recommendations on the most, tips for how publishers can garner reviews, and much more.PARTICIPANTSKatie Versluis is a customer success manager at NetGalley. She works closely with authors and publishers of all shapes and sizes, helping their books reach the hands of passionate book advocates and industry professionals. She is a graduate of Brock University and Humber College's Creative Book Publishing Program.Hallie Fields is the Social Media Manager at NetGalley, a service that helps publishers and authors promote digital review copies to book advocates and industry professionals. Hallie specializes in fostering community and connecting with NetGalley members, including reviewers, booksellers, librarians, educators, media/journalists, and other book trade professionals. She is a former librarian and a graduate of UNC-Greensboro's Library and Information Science MLIS program.Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke assists the 3,600 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He's also passionate about indie publishing, because he's an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSLearn more about the many benefits of becoming a member of Independent Book Publishers Association (IBPA) here: https://www.ibpa-online.org/Learn more about the IBPA NetGalley Program at https://www.ibpa-online.org/page/netgalleyFollow IBPA on:Facebook – https://www.facebook.com/IBPAonlineX – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/

Do you know how strategic sponsorships can boost your book sales and author platform?This week's guest expert is Charmaine Hammond, co-founder of Raise a Dream, 11-time bestselling author, and certified speaking professional. With first-hand experience working with over 40 sponsors, Charmaine reveals how authors can leverage sponsorships to market their books and open new doors for partnerships.From identifying the “grassroots” meaning of sponsorship to creative collaboration ideas, Charmaine shares practical steps that any author, no matter their platform size, can take to secure and maximize sponsorship support for greater book success.Key Takeaways - Here's what most authors overlook:It's not charity—it's marketing. Sponsors don't donate; they invest where their audience hangs out (yours).Look around. Your next sponsor might be your hairdresser or local service club.Pair it with bulk sales. Want your book in schools or communities? Partner with groups that can distribute for you.Cash isn't the only currency. Free services or products can boost your brand and lead to bigger deals.Skip the cold pitch. Warm connections win. Build the relationship first—then talk business.Ready to land sponsors—no matter your topic or audience size? Tune in for simple, actionable steps to fund your message and serve your readers.Here's how to connect with Charmaine:LinkedInFaceBook*************************************************************************

In this episode, host Deborah speaks with niche marketing expert Susan Friedmann about what it truly takes to succeed in book marketing. For authors who want to make a lasting impact, mastering marketing is key. Susan offers practical advice on how to connect with the right readers in specialized niches, empowering authors to build a dedicated following and amplify their success! Here are the things to expect in the episode:Who should market your book and why it's important.Common mistakes to avoid in specialized book promotion.Why getting feedback on your book matters and who you should ask for it.Tips for sustaining long-term success beyond your book launch.How Susan helps her clients effectively market their books and reach the right audience.And much more! About Susan:Susan Friedmann is a badass in the world of nonfiction book/author marketing, coaching, and training. With over 30 years of experience, she's on a mission to help you stand out from the crowd. Through her company, Aviva Publishing, she's guided hundreds of authors to master their niche. She's a prolific writer with 18 books, including one that sold over 500,000 copies. Susan also hosts "Book Marketing Mentors," an award-winning weekly podcast now in its 8th year. Connect with Susan Friedmann!Website: https://www.avivapubs.com/LinkedIn: https://www.linkedin.com/in/susanfriedmann/Instagram: https://www.instagram.com/author.marketerComplimentary 20-minute Book Marketing Brainstorm: https://bookmarketingbrainstorm.com/ Book Recommendation:The Power of Now by Eckhart Tolle   Connect with Deborah Kevin:Website: www.deborahkevin.comSubstack: https://debbykevin.substack.com/Instagram: www.instagram.com/debbykevinwriterLinkedIn: https://www.linkedin.com/in/deborah-kevin/Book Recommendations: https://bookshop.org/shop/storytellher Check out Highlander Press:Website: www.highlanderpressbooks.comTikTok: https://www.tiktok.com/@highlanderpressInstagram: https://www.instagram.com/highlanderpressFacebook: https://www.facebook.com/highlanderpress

Judith Briles The Book Shepherd and John Kremer Book Marketing expert, deliver a fast hour of 10 plus strategies to deliver book marketing success in 2025 on the AuthorU-Your Guide to Book Publishing podcast. Your takeaways include: -Overall strategies to leap forward. -Why every author should have a newsletter. -Tips for creating your own Summit and why you should. -How to start your marketing offline. -Why magazines are still hot and how to target/pitch to them. -Why you should reach for a national TV show. -Why being a podcast guest is a must do and two sources to use. AND much more. Don't miss this episode of the AuthorU-Your Guide to Book Marketing podcast...ranked in the top 10 of book marketing podcasts.

Damon Courtney, CEO of BookFunnel, joins Alexa to share how authors can use BookFunnel for more than just ebook delivery. From building email lists and distributing audiobooks to selling direct and collaborating with other authors, Damon covers the essential tools that make BookFunnel a must-have for indie success.

Feeling like your small email list isn't enough to move the needle? Think again.This week's guest expert is Kathy Farah, a seasoned email marketing strategist and implementation specialist. Kathy reveals how to turn even a handful of subscribers into a loyal fanbase that buys, shares, and raves about your book.If you're tired of chasing social media trends and want a proven way to nurture readers and sell more books, Kathy's down-to-earth advice will help you make email work - no huge list required.Key Takeaways:Why jumping into promo mode too fast might backfireAnd what to send first to warm up your list (without sounding salesy).A fun way to share your book that actually builds trustThink behind-the-scenes sneak peeks, helpful tips, and stories your readers will love.How often should you email your list? The answer might surprise you—and it's all about what works for you.How to make your subscribers feel like VIPsFrom little bonuses to exclusive content, you'll learn how to turn casual readers into raving fans.Easy email automations that do the heavy lifting for you Plus, how to test and tweak what you send so more people actually open (and act on) your emails.Listen in to discover how even a small email list can become your most powerful tool for book marketing success.*************************************************************************

Brian has worked in book publishing, public relations, and marketing for three decades, having helped thousands of authors, from first-time, self-published writers to New York Times best-selling authors, including Dr. Ruth, Stephen Covey, Ken Blanchard, Mark Victor Hansen, and Comedian George Wallace, . A published author and an award-winning blogger (http://www.bookmarketingbuzzblog.blogspot.com), Born and raised in Brooklyn, New York, he now resides in Westchester, NY.

Book Marketing Timelines for Authors from Writing to Launch and Beyond In this week's AuthorU-Your Guide to Book Publishing, Host Dr. Judith Briles delivers a solo hour to create book marketing timelines from the time you start writing to the launch date and beyond. It's a note taking hour with Judith for a lively and informative hour to set the stage for author success. You will take away: -What the essential phases are on an author's timeline—before writing; after writing; after publishing. -What you should be doing 3 to 6 months before publishing. -When branding should start. -Key elements author websites should have. -Key elements authors should have in a media kit on website. -Tips for finding early book reviewers and bloggers. -Areas authors should be doing while a book is being edited. -Essential things to do two weeks before launch date. -Tips for things to follow up with post book launch. And, of course, much more. Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast. It's ranked in the Top Ten of bookmarketing campaigns. Since its inception seven years ago, the AuthorU-Your Guide to Book Publishing podcast with over 21 million listeners downloading various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber.

Get the full version of the book on Amazon. Or go to www.theshortbookformula.com to learn more about our services.Support the show

Are you ready to transform your LinkedIn presence and make your book promotion unforgettable?This week's guest is Miranda von Fricken—keynote speaker, LinkedIn strategist, and author of Own Your Awesome on LinkedIn.Miranda helps women entrepreneurs and authors grow their brand with confidence, energy, and authenticity.From busting imposter syndrome to creating engaging content and converting followers into loyal readers, Miranda reveals powerful media strategies authors can use on LinkedIn and beyond. Key Takeaways:How being fully yourself online can attract the right readers—without trying to be someone you're notWhy imposter syndrome disappears when you use your real-life experience as your brand's secret weaponThe one storytelling trick that turns your posts and messages into meaningful reader connectionsHidden LinkedIn tools that quietly grow your email list and deepen reader relationshipsWhat happens when you stop chasing trends and focus on building real momentum insteadReady to share your story? Tune in for Miranda's actionable tips and energizing wisdom to spark your LinkedIn journey!Here's how to connect with Miranda:Website: MirandaVonFricken.comBook: Own Your Awesome on LinkedInPodcast: Own Your Awesomehttps://LinkedIn.com/in/MirandaVonFrickenhttps://Instagram.com/MirandaVonFricken*************************************************************************

Are you struggling to cut through the digital noise and make real connections to promote your book?This week's guest expert is Cahill Camden, founder and CEO of Digital Vision Media Group, and best-selling author of Automatic PR and Decoding Digital.     He's an authority on brand building and AI-powered marketing. In this episode, Cahill shares transformative strategies for leveraging podcasts to authentically boost your book's visibility in an AI-dominated content landscape.From maximizing podcast exposure to harnessing the power of human-to-human conversations, Cahill reveals how authors can harness both technology and authenticity to stand out, build authority, and reach their ideal readers.Key Takeaways:Why Real Talk Still Matters AI is everywhere, but real conversations build real trust. Find out why your voice still counts.One Interview = Endless Possibilities Learn how to turn one podcast into blogs, posts, emails, and more to keep your message working for you.AI Can Help, But You Seal the Deal Discover how to mix smart tools with the human touch that actually wins hearts (and sales).Turn Podcasts into Sales Tools Use your interviews to wow potential clients, readers, and partners, long after the episode airs.Pitch Smarter, Not Harder Get the inside scoop on tools that match you with the right shows—and still let you stay authentic.Unlock practical steps and the right mindset to thrive as an author in today's crowded digital world, while creating the kind of real connections that AI can't deliver.Here's how to connect with Cahill:Email: cahill@echojockey.com LinkedIn: https://www.linkedin.com/in/cahillcamdenLead magnet: Podcast Power Pitch Generator (free tool)*************************************************************************

Are you a self-published author tired of your book launch falling flat? It's easy to publish, but cutting through the noise to find your readers is the real challenge. In this episode of Feed Your Brand, Tom Hazzard and Tracy Hazzard tackle that head-on! Join Tom and Tracy as they dive into "The Self-Published Author's Guide to Podcast Book Marketing" with expert Juliet Clark, and discover how to tap into the huge opportunity of podcasting to build your author platform and create a buzz that actually sells books. We'll explore actionable strategies, from repurposing podcast content to crafting companion podcasts, to help you finally connect with your ideal audience and transform those crickets into a crowd.

The Self-Published Author's Guide to Podcast Book Marketing with Juliet Clark of Superbrand PublishingIf you're an author trying to get your book into the hands of readers without a traditional distributor, it can feel overwhelming. But don't worry! Using your own podcast can be a powerful tool for community building to sell and market your book. Plus guesting on other podcasts can expand your reach even further. Our guest coach, Juliet Clark is not only the go-to expert in self-published author marketing, but she is also a podcaster with over 300 Promote. Profit Publish. episodes that will show you how to market and publish your book. Leverage the power of podcasting to connect with potential readers, build a loyal audience, and generate buzz around your book - listen in while we talk about all things book marketing!Leverage the power of podcasting to market your book! Join us live Wednesday at noon PT when Juliet Clark shares how.Don't miss any tips or tools! Join the experts at Podcasters United LIVE every Wednesday at Noon PST. PODCASTERS UNITED MISSION - Uniting independent podcasters in order to create more power amplification! By uniting, we make sure every voice is heard, even without big network marketing dollars. Podcasters United empowers podcast hosts to grow by providing the necessary tools, tips, tactics, and resources to promote, amplify, and collective bargain for publicity and monetization opportunities. Through unification, we leverage our collective force to level the playing field with networks that can outspend any individual independent podcaster. And, thanks to our generous sponsors, we provide it without any union dues! Join the movement created by podcasters, for podcasters, about podcasters — FREE to Podcasters! Join us at https://podcastersunited.org/__________________Wish you could get expert podcast tips like this every week for FREE? You can!But let's be real, if you're serious about podcasting, you NEED to actually show up at our next LIVE expert session where we drop knowledge bombs about what you won't hear anywhere else. The truth about what it takes to produce, market and monetize your podcastWHEN: every Wednesday at Noon PT | 1pm MT | 2pm CT | 3pm ETThis isn't some fluffy, surface-level chat meant to sell you something. We're diving deep into the tips, tools and tactics to help you play as a free agent in the big league of podcasting with the big kids.Skip this live stream and you'll be missing out on crucial insights that could make or break your podcasting journey.Set a reminder NOW: https://podcastersunited.org/eventsWhile you are at it, subscribe to our FREE weekly newsletter to get alerted to the weekly LIVE topic and get proven and useful podcasting tips, news and resources, customized just for you. https://podcastersunited.org/join-us/You get a newsletter! You get a different newsletter! And you get your own newsletter too!Click Here to join our next Live Stream.

Send us a textWant to Get Featured on TV, Podcasts, or the News? Here's How to Build Real Authority with Mitch CarsonIf you've ever dreamed of seeing yourself on TV or landing high-credibility media appearances—but have no idea where to start—this episode is for you.Mitch Carson, marketing veteran, pitchman, and media trainer, joins me to break down exactly how to build authority the right way. From publishing your first book to landing your first local TV spot, Mitch shares the same strategies he uses to get clients featured on major media outlets—including guaranteed TV placements in Las Vegas.We're going beyond theory and into real talk about what actually works to build visibility, establish authority, and grow your business.We cover:

Ever wondered how strategic public relations can help get your nonfiction book featured in top media outlets?This week's guest expert is Marjie Hadad, globally recognized PR leader, former television journalist, and author of The Power of PR Parenting. Marjie reveals the insider secrets every nonfiction author needs to attract media attention, establish expertise, and build lasting relationships with journalists. Key Takeaways:The number one way to capture a journalist's attention that most authors overlook.How to position yourself as the expert that journalists want to feature.Simple strategies to grow your visibility without relying on a big PR budget.Why timing is critical to your success and how to get it right.The secret to handling media interviews like a pro, even if you feel unprepared.Listen to this episode and discover how to grow your book's reach without spending a fortune.Here's how to connect with Marjie:WebsiteLinkedInYouTube*************************************************************************Want a copy of “10 Smart Ways to Make Money with Your Nonfiction Book?”

The more independent publishers and their authors work together on their book marketing efforts, the better chance they have of selling more books. One of the main focuses of independent publisher Wordeee is figuring out how to leverage the relationships that their authors already have to maximize the reach of their book marketing efforts. Wordeee CEO Marva Allen and COO Patrice Samara join “Inside Independent Publishing (with IBPA)” to share the interesting book marketing tactics they employ with their authors, partnerships they've created for the film and audiobook rights of their books, and more.PARTICIPANTSMARVA ALLEN, CEO WORDEEEMs. Allen was president and co-owner of USI, a multi-million-dollar technology firm that was thrice nominated for the Ernst & Young Entrepreneurship Award. She is the recipient of numerous business awards, including the IBM & Kodak Excellence Awards, and was named a Crain's 40 Under 40 Awardee for significantly achieving in business before her 40th birthday. Allen was a nominee for the Top 100 Most Influential Women in Michigan. She holds a BSN from SGI in England; a B.S in Biology from the University of Michigan; and an M.S. in Health & Business Administration. As a noted book subject matter expert, Allen has been the 'go to‘ person for books for NPR, NBC, and was the on-air book contributor and commentator for Arise TV. She has been featured in the New York Times, NYSE Diversity Magazine (she rang the closing bell for Wall Street), Time Out, and various other magazines and periodicals. She spearheaded the First Literary Festival in Anguilla and hosted major events for Toni Morrison, President Bill Clinton, Secretary of State Hillary Clinton, and Maya Angelou, among many others. She consults with celebrities and high-profile authors who want out-of-the-box thinking on marketing, promoting, and selling their books.Ms. Allen is also the author of several books, including If I should Die Tonight; Camouflage; Protégée; and The Pianist and Min Jade under the nom de plume, C.C. AvramPATRICE SAMARA, COOA veteran entrepreneur in the communications, media and entertainment industries, Emmy, Parent's Choice, and Cine Golden-Eagle-winner Samara brings global business skills and relationships that play heavily into Wordeee's marketing and growth. An author and publisher, she has keen insight into the day-to-day operations of a myriad of successful public, private, and non-profit organizations in her forty-year career.Ms. Samara has worked in over fifty countries, has twice been an NGO Representative to the United Nations, and was the Senior Media Advisor to the 61st President of the UN General Assembly.A cross-cultural specialist, she is the author of seven Alphabet Kids children's books, a multicultural series celebrating the similarities and applauding the differences in all of us.She is also the co-author with Marva Allen of North Star, North Star, an aspirational children's book fostering community and inspiring children to be the best they can be.Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke assists the 3,600 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He's also passionate about indie publishing, because he's an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSLearn more about the many benefits of becoming a member of Independent Book Publishers Association (IBPA) here: https://www.ibpa-online.org/page/membershipLearn more about Wordeee at https://www.wordeee.com/Follow IBPA on:Facebook – https://www.facebook.com/IBPAonlineX – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/

Curious about how ghostwriting can help transform your business book into a best-seller while retaining your authentic voice?This week's guest is Danielle Hutchinson, Chief Creative Officer at Authors on Mission. With experience ghostwriting 50+ books and collaborating with over 1,100 authors worldwide, Danielle reveals the secrets to working effectively with a ghostwriter (aka “angel writer”) to create a compelling, marketable book that remains true to your vision.From demystifying the ghostwriting process to responsibly leveraging AI, Danielle shares actionable insights for authors who want their message to stand out in a crowded marketplace.Key Takeaways:Explore the Angel Writing Approach Understand how angel writers differ from ghostwriters to create a book that feels truly yours.Capture Your Authentic Voice Use simple techniques to make sure your words, tone, and ideas sound like you. This builds trust with readers.Craft a Standout Business Book Design a book you're proud of—because loving your cover can boost your energy and your sales.Use AI the Smart Way Blend AI tools with your unique voice to save time while keeping your message real and personal.Choose the Right Publishing Path Clear up common myths about traditional publishing and take control of your book's marketing and success.Tune in to discover expert strategies to elevate your book and amplify your message with confidence.Connect with Danielle at Authors on MissionLinkedInInstagram: @authorsonmission*************************************************************************FREE AUTHOR MARKETING RESOURCES

In this episode, Lauren & Matt dig into what discoverability looks like in a world where generative AI is changing how readers find books online. We look at what generative AI looks at when choosing what to cite or recommend, and share practical tips to help authors & creators appear in AI search results and, more importantly, to build lasting audience connections.Learn more about CEX

In this inspiring solo episode, Alexa shares how to shift your mindset around book marketing and turn it into something you actually enjoy. From leveraging your strengths to building buzz through authentic relationships, this is a must-listen for any author dreading the “M” word.

What if your intuition held the secret to bold business moves to skyrocket your book's success?This week's guest expert is Jennifer Jane Young, an intuitive leadership coach and consultant, international speaker, and author of "Say Yes to Your Yes, How to Trust Your Gut and Take the Leap." Jennifer shares how to use the power of intuition in your business and book marketing.Discover the intricate relationship between intuition and effective decision-making. This episode offers a pathway to harnessing your inner wisdom to enhance business outcomes and drive book marketing success.Key Takeaways:What Is Intuitive Leadership? Using your gut to make choices that feel right for you in business and life.How to Trust Your Gut in Business Steps to listen to your inner voice and act with confidence.Letting Go of Fear How to stop fear and doubt from holding you back.Simple Ways to Build Your Intuition Easy daily habits to help you hear your gut more clearly.Using Intuition to Market Your Book Let your instincts guide your book marketing decisions.Tune in now to unlock the magic of your gut instincts and take your book marketing to a whole new level of success!Here's how to connect with Jennifer:Website: JenniferJaneYoung.comLinkedInHer book: "Say Yes to Your Yes"*************************************************************************Make Money With Your Book: A Step-by-Step Guide to Selling Books in Bulk Special launch price. Save $400 when you purchase before April 18th. Use the coupon code "SAVE400" at the checkout.

What are the different ways you can distribute and monetise your ebooks and audiobooks through Kobo Writing Life? How can you market them more effectively and reach more readers? With Tara Cremin. In the intro, the potential impact of tariffs and what to do about it [Self Publishing Advice]; Pep talk for authors during chaotic […] The post Ebook Sales, Subscriptions, Audiobooks And Book Marketing With Tara Cremin From Kobo Writing Life first appeared on The Creative Penn.

Have you ever wondered how leveraging media can boost your book sales?This week's guest expert is Paula Rizzo, an award-winning television producer, bestselling author, and media training coach. She shares her unique insights on effectively using media to promote your book.Uncover the secrets of gaining media attention, crafting impactful pitches, and leveraging various platforms to enhance your book's visibility. Get ready to build those essential media relationships and set your book apart from the competition.Key Takeaways:Get Media Attention: Don't wait! Reach out to the media. A smart plan helps them notice your book.Pitch It Right: A great pitch has a hook, a twist, and a takeaway. These three parts help grab the media's interest.Make Media Friends: Build real relationships with journalists and producers so they keep coming back to you.Start Local: Use local media to practice and grow your confidence before going bigger.Be Your Book's Cheerleader: Start promoting your book early. You're the best person to spread the word.Tune in to master the media landscape and take your book to the next level of success!Here's how to connect with Paula:10 Questions Every Author Needs to Answer in the MediaLinkedIn.SpeakwithPaula.com*************************************************************************Click here for Susan's free book marketing resources

You could have the most incredible book, but if your marketing isn't working, it won't sell. Many authors struggle with marketing—whether it's not knowing where to start, feeling like they're talking about themselves too much, or simply running out of momentum after launch.In this episode, we'll break down the biggest book marketing mistakes and give you actionable strategies to build awareness, sell more books, and create long-term success.BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:The #1 mistake authors make when it comes to building their audienceWhy relying solely on social media can backfire—and what to do insteadThe Amazon book listing pitfalls that hurt your visibility and salesHow to market your book beyond launch month so it keeps sellingWhen and how to invest in book marketing for the best ROIIf you're ready to stop spinning your wheels and start seeing real book sales, this episode is for you!Submit a Question. Ask a question to be featured on the podcast. Ask HereLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook

Want to be an ARC reader for my historical romance? Click and share the link: https://katcaldwell.com/ARC-historical-romanceCheck out curios.com, Check out Manuscript Report https://katcaldwell.com/manuscript-report and use code KAT5 for $5 off.Like Substack? Find me at Lessons In Story. https://lessonsinstory.substack.com Sign up for my writers' newsletter to learn more about the craft of writing, know when my workshops are and be the first to get exclusive information on my writing retreats. https://katcaldwell.com/writers-newsletterWant more information on my books, author swaps, short stories and what I'm reading? Sign up for my readers' newsletter. https://storylectory.katcaldwell.com/signup You can always ask me writing questions on instagram @katcaldwell_writing

With experience marketing over 1,000 books, Alex Strathdee (CEO of Shelf Life and author of Before the Bestseller), shares why most authors fail to sell books and what to do instead. From free reader seeding to building an author email list and launching with a strategy, he breaks down how to turn your book into a true business asset. If you're an entrepreneur or author looking to drive serious book sales without wasting time or money, this episode is a must-listen. Today we discussed: [00:00] Opening [00:09] Introduction to Alex Strathdee [01:03] Do Publishers Promote Books? [02:45] Mistakes in Book Marketing [06:54] How is AI Affecting Book Marketing? [08:30] What is the Goal of your Book? [09:39] Seeding Readers with no Audience [13:34] Team and Tools to Help You with Your Book [16:03] Positioning Yourself to get Lucky More About Alex Strathdee: Check out Alex Strathdee's Website: https://www.getshelflife.com Connect with Alex Strathdee on LinkedIn: https://www.linkedin.com/in/alexander-strathdee/ Read Before The Bestseller: Your Proven Path to Book Sales Without Wasting Time & Money: https://amzn.to/4iXgUen Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

How can your book become a powerful marketing tool to land speaking engagements and enhance your authority?This week's guest expert is Dr. Yaniv Zaid, also known as Doctor Persuasion, an acclaimed speaker and bestselling author specializing in persuasion, marketing, and sales. He shares strategies to transform your book into an effective tool for securing speaking opportunities and building your expert brand.From managing stage fright and engaging audiences to leveraging your book during presentations, Dr. Zaid offers actionable insights to aspiring speakers. Understanding and implementing these strategies can help set you apart as a dynamic thought leader.Turning Your Book into a Marketing Tool: Use your book to get speaking opportunities and show your expertise.Overcoming Stage Fright: Learn simple ways to calm nerves and speak naturally instead of performing.Preparation and Practice: Prepare well by knowing your audience, managing your time, and adjusting your content for each event.Connecting with Your Audience: Discover how to start strong, use humor wisely, and build common ground with listeners.Ending with a Call to Action: Finish your talk clearly by summarizing main points and giving the audience simple next steps.Tune in to discover how to use your book as a powerful marketing tool to land speaking gigs and enhance your authority.Check the transcription for links to Doctor Persuasion's website, LinkedIn, and books.*************************************************************************Click here for Susan's free book marketing resources

In this episode, Alexa chats with Karen Ferreira, founder of Children's Book Mastery, about the journey of writing, publishing, and marketing children's books. They explore traditional vs. self-publishing, common pitfalls, and how authors can find success by aligning strategy with personality. A must-listen for aspiring children's book creators!

Want to know how to use a book to build your thought leadership and grow your expert brand?In this episode, I had the pleasure of chatting with Verity Craft, a brilliant book coach and thought leadership expert from New Zealand. Verity and her team help big-thinking experts turn their ideas into strong, meaningful books. We discussed why writing a book is one of the best ways to build your thought leadership and how your ideas can make a bigger difference when they're shared in the right way. Key Takeaways...You've got to get your ideas out of your head. Start small if you have to, but start sharing.Writing a book helps you sharpen your thinking. It forces you to get clear on your message.Know exactly who you're writing for. The better you understand your audience, the easier it is to connect.Your unique voice matters. Don't copy others—be bold, be original.Publishing is just the beginning. Keep using your book to grow your business and influence.Tune in now and discover how your book can build your authority and become your #1 marketing tool. *************************************************************************Click here for Susan's free book marketing resources

In this episode, Lauren and Matt are ready to inject new life into your backlist book titles. We share ideas for using your backlist to experiment with new formats and distribution channels, turning your older books into lead magnets, and generating passive income from your content long after launch.Dive Deeper

Click Here to ask your book writing and publishing questions!Ever walked past one of those cute Little Free Libraries and thought, Wonder if I could sneak my book in there? Spoiler alert: you totally can. And that's just one of the brilliantly simple, low-cost book marketing strategies I dish out in this episode—ideas so simple many authors never even think about them!Here's the thing: no matter how you publish—traditionally, hybrid, or self—marketing is your job. And I know, that realization hits like a rogue wave. But before you panic-Google “best book publicist on an extremely limited budget,” take a breath. You don't need deep pockets or an extrovert's energy to get your book in front of readers.In this episode, I break down ridiculously doable, budget-friendly ways to keep your book casually showing up in the world. Think: leaving copies in waiting rooms, slipping them onto airport lounge tables, or—one of my personal favorites—perching them on a pumpkin display at Trader Joe's (because...why not?). And for my fellow introverts who would rather not chat up strangers about their book? I've got you covered with my (ethical) “discreet book drop" ideas. No awkward small talk required.Bottom line? You don't need to go viral—you just need to stay visible. So grab one or two of these ideas, and give 'em a try! Oh, and let me know how it goes and what other creative ideas you've tried! MENTIONSDo You See Me Now by A. MoriniFrom Manuscript to Market (book launch roadmap) - 25% off for a limited time with code AUTHOR25 Awesome Email Templates for AuthorsFrom communicating with your launch team to building relationships with readers, my customizable templates take all the guesswork out of writing emails that turn email subscribers into loyal readers.

Marketing a book and marketing a private practice are very similar in many ways! In this episode, Kathy Colaiacovo sits down with her client, Janice Dada, a registered dietitian and author of Intuitive Eating for Diabetes. They have been working together for the past year to create a marketing strategy to launch Janice's book when it gets published on April 1st, 2025. Kathy and Janice talked about some of the marketing strategies they did over the past year to prepare for the launch day which was almost a year later. The goal was to be ready for when she could start marketing to book and it worked… the changes Janice made and the efforts she put in paid off by helping her book gain traction and make it to the top of some of Amazon's book lists.The bonus was … that at the same time, she was also implementing similar strategies to attract new leads for her private practice. Be sure to listen in as they talk about the strategies and actions that made all of this possible. Listen in and hear about: ✔  A lesson Janice will never forget about marketing that helps get more sales ✔  Ways that Janice began to repurpose her marketing content to save time & expand her reach✔  A surprising marketing strategy that helps turn unknown book buyers into leadsListen now to learn how a simple, strategic marketing plan helped Janice increase book sales, bring in new leads, and build a foundation for her practice. Be sure to check out the links and resources mentioned on our show notes page at http://marketingyourprivatepractice.com/143 to connect with Janice and access her Free Diabetes Guide. You can also preorder Janice's Intuitive Eating for Diabetes book & get the special bonus she is offering here - IntuitiveEatingForDiabetes.com/bonus  Click here to send Kathy a text message about this Episode

In this episode, we'll talk about what authors should look for in an editor, when it makes sense to work with a ghostwriter, and how the matchmaking process works behind the scenes at a publisher. Today we're joined by Rose Friel, a publishing consultant at Foreword Literary Consulting. With a background working with literary agencies and hybrid publishing, Rose has helped countless authors refine their publishing strategies and bring their stories to life with tailored introductions to ghostwriters, editors, publishers, and more. She knows exactly what goes into a great publishing partnership and how publishers match writers with the right professionals to shape their work. 

How can you use beautiful book design to attract readers and boost book sales?This week's guest  expert is Catherine Williams, a seasoned book design professional with over 30 years in publishing. Catherine shares practical insights into making your book visually appealing, easy to read, and professionally polished.Learn essential design tips, the importance of early cover creation, and why meticulous proofreading is critical for your book's success.Key Takeaways:Importance of Design: A well-designed book improves readability and reader enjoyment.Use of White Space: Proper spacing helps readers stay focused and prevents overwhelm.Choosing Fonts: Keep fonts simple and reader-friendly.Early Cover Design: A professional cover boosts your marketing opportunities.Proofreading Essentials: Thorough proofreading helps avoid distracting mistakes.Tune in to discover how to use beautiful book designs to attract readers and boost book sales.*************************************************************************Be More Human: Do the Work that Matters Most with Generative AI The future of work is changing fast. Master the practical applications of Generative AI in just four weeks with the AI-Powered Professional Program. This hands-on workshop sprint is designed for professionals who want to streamline workflows, enhance productivity, and integrate AI tools into their daily work. You'll learn how to use GenAI for writing, automation, research, and decision-making. By the end of these four 90-minute Zoom workshops, you will gain real-world skills that improve your productivity, strategy, and creativity. Each week, you'll tackle interactive challenges, and work on guided AI exercises, to immediately apply what you learn. This program provides step-by-step instruction and real-world case studies to help you confidently use AI in your professional role. Join us and build the AI skills that give you a competitive edge. *Ticket purchase gives access to all 4 workshops in the series. Recordings provided if you miss any of the sessions. It's time to invest in your growth If you don't want to be left behind! Register here: ...

How can nonfiction authors create a powerful brand for successful book marketing?This week, brand marketing expert Blaire Brown, featured in Forbes and Yahoo Finance, shares essential strategies to help nonfiction authors stand out.Learn how to build a recognizable author identity, leverage branding elements like color and logos, and engage consistently on social media to grow your audience.Key Takeaways:Branding Basics: Treat your authorship like a business—establish a clear brand identity with a logo and a strong online presence.Color & Logo Strategy: Use color psychology and genre-specific design to make your brand visually compelling.Consistent Engagement: Stay active on social media to build relationships and keep your audience engaged.Avoid Common Mistakes: Don't try to appeal to everyone—focus on your niche for a stronger reader connection.Free Resources as Marketing Tools: Share valuable content to establish expertise and attract readers to your book.Tune in to refine your book marketing strategy and elevate your author brand!*************************************************************************Be More Human: Do the Work that Matters Most with Generative AI The future of work is changing fast. Master the practical applications of Generative AI in just four weeks with the AI-Powered Professional Program. This hands-on workshop sprint is designed for professionals who want to streamline workflows, enhance productivity, and integrate AI tools into their daily work. You'll learn how to use GenAI for writing, automation, research, and decision-making. By the end of these four 90-minute Zoom workshops, you will gain real-world skills that improve your productivity, strategy, and creativity. Each week, you'll tackle interactive challenges, and work on guided AI exercises, to immediately apply what you learn. This program provides step-by-step instruction and real-world case studies to help you confidently use AI in your professional role. Join us and build the AI skills that give you a competitive edge. *Ticket purchase gives access to all 4 workshops in the series. Recordings provided if you miss any of the sessions. It's time to invest in your growth If you don't want to be left behind! Register here: ...

What's the secret behind designing a bestselling YA book cover? Are illustrated covers here to stay? Casey Moses, an Assistant Art Director at Penguin Random House, gives us some answers and provides insight into the role of a book cover designer. Listen to our in-depth conversation to learn about designing typography, special edition production, and the unusual methods for achieving perfect photoshoot conditions. Casey also shares her thoughts on international publishing markets and the importance of communication in creating covers that captivate readers and succeed in the market.Note: This episode was recorded in 2024, and we've since rebranded to the Thriving Writers Podcast. Stay tuned for new episodes soon!Casey MosesWebsite: https://www.caseymoses.com/Social: @_thebookcaseGood Story Company: If you have a story in your head, we're here to help you get it out into the world. We help writers of all skill sets, all genres, and all categories, at all stages of the writing process. Need a hand with brainstorming? Want to find a critique partner? Looking for an editor to help polish up your pitch, your idea, or your entire manuscript? We have all of it and more in our community. If you're ready to take the next step (or the first step) on your writing journey, we're here to help you.Website: https://www.goodstorycompany.comMembership: https://www.goodstorycompany.com/membershipWriting Workshop: https://www.storymastermind.comMary Kole: Former literary agent Mary Kole founded Good Story Company as an educational, editorial, and community resource for writers. She provides consulting and developmental editing services to writers of all categories and genres, working on children's book projects from picture book to young adult, and all kinds of trade market literature, including fantasy, sci-fi, romance, and memoir. She holds an MFA in Creative Writing and has worked at Chronicle Books, the Andrea Brown Literary Agency, and Movable Type Management. She has been blogging at Kidlit.com since 2009. Her book, Writing Irresistible Kidlit, a writing reference guide for middle grade and young adult writers, is available from Writer's Digest Books.Manuscript Submission Blueprint: https://bit.ly/kolesubWriting Irresistible Kidlit: http://bit.ly/kolekidlitIrresistible Query Letters: https://amzn.to/3yg511KWriting Irresistible Picture Books: https://amzn.to/3SrApRUHow to Write a Book Now: https://BookHip.com/ZHXAAKQWriting Interiority: Crafting Irresistible Characters: https://amzn.to/4evsX0BNEW! Writing Irresistible First Pages: https://amzn.to/4gxgslqFollow us on social:YouTube: https://youtube.com/c/goodstoryBluesky: https://bsky.app/profile/goodstory.bsky.socialInstagram: https://instagram.com/goodstorycompanyTikTok: https://www.tiktok.com/@goodstorycoFacebook: https://facebook.com/goodstorycoSubstack: https://goodstoryco.substack.com/

In this episode of The Writing Community Chat Show, we sit down with K.T. Carlisle, a murder mystery writer, podcast host, and advocate for mental health and community-driven success. Her latest book, I Know What I Saw, is a gripping thriller blending Sasquatch mythology with psychological suspense—and we got the inside scoop!

If you're an aspiring author or a seasoned writer looking to amplify your reach, then you need a book marketing strategist to guide you. In this episode, we sit down with Valerie Morris, a leading expert in author marketing, to uncover the essential tactics for turning your book into a powerful business asset.From book publicity to book sales strategy, Valerie shares insider tips on how to position yourself as an authority in your niche while maximizing book exposure. We discuss effective book promotion techniques, the power of publishing marketing, and why every author should embrace digital marketing for authors to stay competitive in today's landscape.Whether you're new to content marketing for books or looking for innovative book advertising strategies, this episode provides actionable insights to make your book a long-term asset. We also explore book marketing strategy beyond launch day, helping authors generate sustained book sales and visibility.Valerie's expertise in book marketing helps authors avoid common pitfalls, from ineffective marketing approaches to poor launch planning. Whether you're self-publishing or working with a traditional publisher, these marketing insights will help you get your book in front of the right audience.

Ben shares insights on how writing a book isn't just about selling copies—it's about positioning yourself as an authority, generating leads, and creating a long-term legacy. He discusses common mistakes new authors make, how to structure a book for success, and why marketing a book starts before you even write a word. If you've ever thought about writing a book to boost your brand, this episode is a must-listen!Timestamps & Key Topics[00:00:00] - Introduction: Who is Ben Cena, and why should you listen to him?[00:01:00] - The rise of self-publishing and why traditional publishing is outdated[00:02:00] - How Ben transitioned from gym trainer to publishing expert[00:03:00] - The power of a book: Why becoming an author builds authority[00:04:00] - The biggest challenge for most aspiring authors: Procrastination & mindset[00:06:00] - Why writing a book is not enough—marketing is key[00:07:00] - The #1 mistake most first-time authors make[00:08:00] - Crafting the perfect book title & cover for maximum impact[00:10:00] - Case study: How one of Ben's clients turned $40K in ads into $250K in sales[00:12:00] - The real money in books: It's not about book sales, but business leverage[00:14:00] - Why YouTube is one of the best platforms for book marketing[00:16:00] - How to use a book to get TEDx talks, media exposure, and partnerships[00:18:00] - The step-by-step process Ben follows with new clients[00:20:00] - High Value Author's vision for 2025 and how they plan to scale[00:22:00] - Final thoughts: How to get started on your bestseller journeyWhat next:

Episode 259 / Cat Johnson shares about writing resilience and creative innovation. We discuss Cat's diversified distribution strategy that includes wide retailers as well as KU and her innovative promotion idea that lean into the personal and real life connections.Topics discussed: The power of pivoting in an unpredictable industryThe value of building a strong backlistOut-of-the-box marketing ideasWhat Cat wishes she'd known about being a hybrid authorWriting and promotion tips for multi-author projects, like her interconnected series with several other authors Incorporating real places into your fiction and promotion: what it's like to live in a Hallmark-type town in real life–and write about it!

Have you ever wondered if your podcast could do more than attract listeners?What if you could transform your spoken content into a published book—without starting from scratch? That's exactly what Tina Dietz and Michelle Fishering of Alembic Press are doing. In this episode, Tina and Michelle share how podcasters (and even frequent podcast guests) can repurpose their episodes into powerful books that expand their platform, boost their authority, and create lasting impact.Key Takeaways:Your Podcast is a Book in Disguise – Your episodes already contain valuable content. Mining them for key themes can help you craft a book without starting from scratch.Save Time, Money, and Energy – Repurposing podcast content into a book is faster, more affordable, and less exhausting than traditional writing.Hosts Can Create Interview-Based Books – Transform guest insights into an anthology-style book without the hassle of chasing contributors.Guests Can Turn Their Interviews into Books – Frequent podcast guests can compile their transcripts to showcase their expertise in book form.Align Your Book with Your Bigger Goals – Whether you're a host or guest, your book should support your brand, authority, and business vision.If you want to explore turning your podcast into a book? Check out Alembic Press for a free evaluation of your show and discover the untapped potential in your episodes.Listen now and rethink how you create, repurpose, and expand your message beyond the mic!*************************************************************************Be More Human: Do the Work that Matters Most with Generative AI The future of work is changing fast. Master the practical applications of Generative AI in just four weeks with the AI-Powered Professional Program. This hands-on workshop sprint is designed for professionals who want to streamline workflows, enhance productivity, and integrate AI tools into their daily work. You'll learn how to use GenAI for writing, automation, research, and decision-making. By the end of these four 90-minute Zoom workshops, you will gain real-world skills that improve your productivity, strategy, and creativity. Each week, you'll tackle interactive challenges, and work on guided AI exercises, to immediately apply what you learn. This program provides step-by-step instruction and real-world case studies to help you confidently use AI in your professional role. Join us and build the AI skills that give you a competitive edge. *Ticket purchase gives access to all 4 workshops in the series. Recordings provided if you miss any of the sessions. It's time to invest in your growth If you don't want to be left behind! Register here: ...

Bryan Canter is an author, independent publishing consultant, and retired Army officer with overseas tours in Iraq, Korea, and Okinawa. Bryan helps authors navigate the complex world of independent publishing as a book and audiobook publishing consultant for My Word Publishing out of Denver. Additionally, he is an Amazon Ads specialist with the Successful Writer Marketplace. As an international speaker and educator, Bryan has addressed large groups and conducted training seminars in venues across the USA, Nicaragua, India, Scotland, the Middle East, and Japan. Bryan lives full-time in a motorhome with his wife, Dawn, visiting historic sites and enjoying the amazing natural beauty of the United States. This time on the podcast, Bryan takes offers a reality check for first-time authors.  https://www.mywordpublishing.com Intro Music by Moby Gratis: https://mobygratis.com/ Outro Music by Dan-o-Songs: https://danosongs.com/ Host Mark Stevens: www.writermarkstevens.com Watch these interviews on YouTube (and subscribe)! https://youtube.com/playlist?list=PLBP81nfbKnDRjs-Nar9LNe20138AiPyP8&si=yl_seG5S4soyk216  

Alexa Bigwarfe interviews ghostwriter Roxanne McCarty-O'Kane about the art of ghostwriting, its benefits, and misconceptions. Roxanne shares her journey from journalism to ghostwriting, explains her process, and discusses why hiring a ghostwriter is a smart choice for entrepreneurs, thought leaders, and experts looking to publish impactful nonfiction books.

You spend so much time creating your content every week, maximize your time by repurposing your content. One powerful way to repurpose is by converting your podcast into a book. Each week you create great show notes. Those show notes can be organized into a book. THE POWER OF CONVERTING A PODCAST INTO A BOOK There are a variety of benefits of turning your podcast into a book. Let's look at a few. A book can help you build your legacy. Your book will be around for years to come. Share your story and build your legacy. Your book can build credibility and expertise. Just having a book gives you credibility. There is an aura around published authors. A book can help generate leads. In today's world, you can include links to your lead magnets, landing pages and online content within the book. This is especially true in digital form. When you have a book, you have a reason to be on other stages and expand your network. Your book gives hosts something to interview you about. You can increase your influence and reach when you have a book. When you book is on Amazon, you have incredible search power. People can find you easily. Personally, a book can help you get clarity on your message. The writing process helps you refine your message and get clear on exactly what you want to say. Finally, your book will allow you to share your story and build relationships. People can get to know you better through your book. HELP TRANSFORMING YOUR PODCAST INTO A BOOK You don't have to do it alone. There are writing experts who can help you with a variety of steps in converting your podcast into a book. There are ghost writers who can take your content and write it for you. You can enlist editors to help you organize the content. There are specialists who can check your grammar and punctuation. Others can help you create your cover and format your book. You can enlist specialists to help with the marketing plan. Decide where you need help and get started converting your podcast into a book. PODCAST INTO A BOOK WITH CHERI MERZ One of the best experts to help you gain more visibility by converting your podcast into a book is my good friend Cheri Merz. A twenty-five-year serial entrepreneur, Cheri returned to her dream of a writing career after retirement. Today, with more than thirty indie-published novels, one memoir, and several non-fiction books to her credit, Cheri's mission is to guide entrepreneurs to integrate an effective book writing and publishing strategy into their visibility plan. Cheri provides mentoring to craft an engaging signature story. She provides you the expertise and coaching or done-for-you services to publish, launch, and market a high-quality solo or compilation book. This is an interview from my Podcast Profits Summit. Enjoy my conversation with Cheri Merz. You can get Cheri's free gift "Podcast to Book Conversion: Essential Tools and Resources" at www.podcasttalentcoach.com/podcasttobook. LET'S GET STARTED If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

Amazon is still the world's largest bookseller, so naturally, many independent publishers and author publishers want to know how they can succeed on the platform. IBPA is always working to help indie publishers take their businesses to the next level, so we invited Firebrand Technologies' Director of Sales and Education Joshua Tallent as a guest on “Inside Independent Publishing (with IBPA)” to share his expertise. He discusses how the Amazon search algorithms work to garner more exposure for your books, how Amazon sales ranks are calculated, smart strategies for Amazon advertising, and more.PARTICIPANTSJoshua Tallent is the Director of Sales and Education at Firebrand Technologies, where his focus is on helping publishers of all sizes find solutions to their workflow and metadata problems. Joshua's background is deeply rooted in ebook development, metadata, and other publishing technologies, and he is an acclaimed teacher and guide on the role of data in publishing. He serves as the Chair of the BISG Board of Directors and is the host of the BookSmarts Podcast, which features practical discussions and interviews about publishing data and technologies. In his spare time, Joshua enjoys teaching Bible studies, playing complex board games, and fiddling with his home automation system.Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke assists the 3,600 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He's also passionate about indie publishing, because he's an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSLearn more about the many benefits of becoming a member of Independent Book Publishers Association (IBPA) here: https://www.ibpa-online.org/page/membershipMake sure to check out Firebrand Technologies at:https://firebrandtech.comAlso, check out the BookSmarts Podcast at: https://booksmartspodcast.com/Follow IBPA on:Facebook – https://www.facebook.com/IBPAonlineX – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/

Want to land a traditional publishing deal for your nonfiction book? This week's guest expert, Joelle Hann, also known as the Brooklyn Book Doctor, shares expert insights on crafting a winning book proposal, building an author platform, and navigating the publishing process.Joelle works with major publishers like HarperOne, Wiley, and Shambhala Publications, helping nonfiction authors refine their ideas and pitch their books successfully. In this episode, she reveals what it takes to grab a publisher's attention, the importance of a strong proposal, and how to transition from writer to published author.Key Takeaways:Start with a Proposal: Learn why a strong nonfiction book proposal is key to landing a traditional publisher.Build Your Platform: Discover how to attract publishers by increasing your visibility.Traditional Publishing Realities: Understand agent relationships, marketing expectations, and distribution challenges.Industry Trends: Stay ahead with insights on what publishers are currently looking for.Writer to Author Mindset: Shift from just writing to strategically serving your audience.Tune in to take your nonfiction book from idea to publishing success!*************************************************************************Be More Human: Do the Work that Matters Most with Generative AI Have you been using GenAI? The 2024 Work Trend Index report found that users of Generative AI are changing the workforce. They feel more motivated, are able to focus on more important work, and find their workload to be much more manageable.My friend Caelan Huntress has been a digital marketer for 15 years, and now he helps knowledge workers learn how to use Generative AI to improve their productivity, strategy, and creativity.He's also an American digital nomad, who just got his New Zealand citizenship this month!On Friday, 28 February at 1pm New Zealand time (which is Thursday, February 27th at 4pm Pacific time) he's hosting a free webinar about GenAI, called ‘Be More Human: Do the Work that Matters Most with Generative AI.'It's about how we can be better co-pilots of GenAI, and why the future of work belongs to professionals who are proficient operators of these tools.It's 45 minutes, with 15 minutes of Q&A for anyone who has a burning question about AI. You can register for his free webinar by subscribing to his newsletter here:https://genaitraining.co.nz/webinar

No budget? No problem! You don't need a big advertising spend to market your book effectively. Learn free and low-cost book marketing strategies that actually work, how to sell more books with minimal effort, and where to focus your time for maximum impact. If you're an indie author on a budget, this episode is a must! Book Award Pro - https://DaleLinks.com/BookAwardPro (affiliate link) Mentioned Sites & Services: MailerLite (email marketing) - https://DaleLinks.com/MailerLite Kit (email marketing) - https://kit.com Author Letter - https://authorletter.com My List of Book Promotion Site Lists - https://DaleLinks.com/BookPromo PodcastGuests - https://PodcastGuests.com StoryOrigin (book marketing resource) - https://DaleLinks.com/StoryOrigin (affiliate link) BookFunnel (book marketing resource) - https://BookFunnel.com  eBookFairs (book marketing resource) - https://DaleLinks.com/eBookFairs (affiliate link) GetCovers (pro cover design service) - https://DaleLinks.com/GetCovers (affiliate link) Hidden Gems Books (ARC service) - https://HiddenGemsBooks.com  NetGalley Co-Op (ARC service) - https://DaleLinks.com/NetGalleyCoOp (affiliate link) BookSirens (ARC service) - https://BookSirens.com Pubby - https://Pubby.co Get Authentic Book Reviews - https://GetAuthenticBookReviews.com  Book Bounty - https://DaleLinks.com/BookBounty (affiliate link)  Gemsy - https://DaleLinks.com/Gemsy (affiliate link) Subscribe to The Self-Publishing Hub - https://TheSelfPublishingHub.com Subscribe to my email newsletter - https://DaleLinks.com/SignUp  Join Channel Memberships - https://DaleLinks.com/Memberships Join Me on Discord - https://DaleLinks.com/Discord Check out my main YouTube channel - https://www.youtube.com/@DaleLRoberts My Books - https://DaleLinks.com/MyBooks Wanna tip me? Visit https://dalelroberts.gumroad.com/coffee  Where noted, some outbound links financially benefit the channel through affiliate programs. I only endorse programs, products, or services I use and can stand confidently behind. These links do not affect your purchase price and greatly helps to building and growing this channel. Thanks in advance for understanding! - Dale L. Roberts

Have you ever dreamed of writing a book but felt overwhelmed by the myths and challenges of publishing?Many aspiring authors believe that getting a book published guarantees success, but the reality is far more complex. In this episode, we debunk common publishing myths with Terry Whalin, an acquisitions editor, bestselling author, and industry expert with decades of experience. Discover the real path to publishing success and how to take control of your own writing journey.Learn why taking 100% responsibility for your book's success is the key to thriving in publishing.Discover the difference between self-publishing, traditional publishing, and independent publishing, and how to choose the best path for you.Uncover actionable strategies to market your book effectively, build your author platform, and avoid common publishing pitfalls.Don't let publishing myths hold you back! Tune in now to learn how to take charge of your writing career and set yourself up for success.˚KEY POINTS AND TIMESTAMPS:02:59 - The Wake-Up Moment: Taking Responsibility for Book Success07:21 - The Power of Consistency in Writing and Blogging13:30 - Self-Publishing vs. Traditional Publishing: Weighing the Options18:39 - Debunking Publishing Myths: Making Money from Books25:31 - Actionable Steps for Book Marketing and Promotion27:25 - Are You a Writer Only If You Publish a Book?29:16 - Turning Blog Entries into a Book30:56 - Where to Find More Resources on Publishing˚MEMORABLE QUOTE:"Talk less and listen more. There's a lot of wisdom that we can gain from other people rather than talking ourselves."˚VALUABLE RESOURCES:Mastery Seekers Tribe: https://masteryseekerstribe.com˚Want to be a guest on Personal Development Mastery?Send Agi Keramidas a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/personaldevelopmentmastery˚Personal development inspiration, insights, and actions to implement for living with purpose.˚Support the showPersonal development insights and actionable inspiration to implement for self-mastery, living authentically, finding your purpose, cultivating emotional intelligence, building confidence, and becoming authentic through healthy habits, meditation, mindset shifts, spirituality, clarity, passion discovery, wellness, and personal growth - empowering entrepreneurs, leaders, and seekers to embrace happiness and fulfilment.Join our free community "Mastery Seekers Tribe". To support the show, click here.

Grace and Alvina have an odds and ends episode where they discuss book blurbing, where the kidlit community is on social media, how publishing has improved over the years, and then Alison Morris joins to give some book recommendations. See complete show notes at www.bookfriendsforever.com. Click here to become a Patreon member: https://www.patreon.com/Bookfriendsforever1. See info about Grace Lin's books here: gracelin.com. Follow us on Instagram: https://www.instagram.com/bookfriendsforever_podcast/  

How can building strong relationships revolutionize your book marketing strategy? In this episode, I interview marketing expert Scott Grates to reveal how relationship-driven strategies lead to greater book marketing and sales success.Key Takeaways:The Power of Relationships – Digital marketing is important, but genuine human connections open doors to business growth and new opportunities.Rethinking Self-Promotion – Focus on serving your audience rather than selling. When you highlight the problem your book solves, sharing it feels natural.Strategic Networking – Leverage five key referral groups and creative bulk sales tactics to expand your reach. Consistency and patience are key.Tune in to discover how relationship-building can boost your book marketing success!*************************************************************************Be More Human: Do the Work that Matters Most with Generative AI Have you been using GenAI? The 2024 Work Trend Index report found that users of Generative AI are changing the workforce. They feel more motivated, are able to focus on more important work, and find their workload to be much more manageable.My friend Caelan Huntress has been a digital marketer for 15 years, and now he helps knowledge workers learn how to use Generative AI to improve their productivity, strategy, and creativity.He's also an American digital nomad, who just got his New Zealand citizenship this month!On Friday, 28 February at 1pm New Zealand time (which is Thursday, February 27th at 4pm Pacific time) he's hosting a free webinar about GenAI, called ‘Be More Human: Do the Work that Matters Most with Generative AI.'It's about how we can be better co-pilots of GenAI, and why the future of work belongs to professionals who are proficient operators of these tools.It's 45 minutes, with 15 minutes of Q&A for anyone who has a burning question about AI. You can register for his free webinar by subscribing to his newsletter here:https://genaitraining.co.nz/webinar