Podcasts about book marketing

Think publishing your book is enough? Think again.If your launch fizzled or your powerful message isn't reaching readers, you're not the only one asking why.In this episode, Debby Kevin, Founder of Highlander Press and champion for women's voices, reveals the real reasons your book isn't selling, and what to do about it. Get ready for myth-busting insights and smart, practical marketing moves that actually work.What you'll discover:Why “publish and pray” fails: With thousands of books hitting Amazon daily, discover what really gets yours seen and sold.Start marketing before you write: Yes, really. Learn how to build buzz early and turn followers into future buyers.Stop trying to reach everyone: Find out why niching down unlocks clarity, connection, and conversions.Your list is your lifeline: Forget chasing algorithms—Debby reveals how to grow an engaged email list that buys.Turn one book into many opportunities: Think beyond the page—repurpose your content into blogs, workshops, and more.If you're ready to go from feeling stuck to becoming a sought-after author with real traction, this conversation is your roadmap.Here's how to connect with Debby:Free gift: Video - Demystifying the Publishing ProcessWebsite   Email LinkedIn   Instagram  TikTok*************************************************************************Want book marketing ideas that go beyond the basics? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways.

#878 Writing a book is hard, but getting people to buy it is even harder. For those of us who dream big, is it possible to make the best seller lists without gaming the system? What does it take to move copies nowadays? More importantly, is it worth it? In this episode, I'm joined by SPI CEO Caleb Wojcik to talk through the entire process of launching my new book, Lean Learning. We discuss the highs, lows, and everything that led to making the New York Times and USA Today best seller lists! Listen in because I'll share the strategies that worked and the challenges that made me wonder if people even read anymore. You'll hear about my podcast tour, using bonuses to drive sales, bulk orders, and how TikTok is transforming the way people buy books. We also talk about working with a traditional publisher. Tune in to hear my unfiltered thoughts! Show notes and more at SmartPassiveIncome.com/session878.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Is your book launch leaving money on the table?What if your book launch could do more than get you on Amazon—it could bring you clients, visibility, and real revenue?This week, launch strategist and bestselling author Robbie Samuels is back to expose the most common launch mistakes nonfiction authors make—and how to flip your book into a powerful business asset. With 650+ Amazon reviews and three bestsellers under his belt, Robbie pulls back the curtain on how to rally your network, supercharge your review count, and build momentum long after launch day.Key takeaways:

Kae Wagner shares how she transformed from an anxious introvert into a confident book promoter. Learn how mindset, simple habits, and series strategies helped her grow book sales and visibility. She offers practical tips for daily marketing, overcoming fear, and using Amazon to your advantage.

In this episode, Matt & Lauren break down one of Tilt Publishing's most successful book launches of the year. Meet Justin Moore, author of Sponsor Magnet and founder of Creator Wizard, and hear how he's used proven strategies to successfully (and profitably) release his book.Justin will be at Content Entrepreneur Expo this August… will you? Don't miss THE event for creators, authors, and entrepreneurs. Visit cex.events to learn more and use promo code LULU100 to save $100 on your ticket

Join Roland Frasier and Ryan Deiss on another exciting episode of "The Business Lunch Podcast." In this installment, they follow up on their recent conversation about the book launch of Roland's "Business Wealth Without Risk" with Jay Abraham. Surprisingly, neither "Business Wealth Without Risk" nor Ryan's book, "Get Scalable," were co-authored by both of them, and they discuss why that is. They delve into the unique approach they're taking with their book launches, which is focused on generating deal flow and carving out a distinct space in the business operating system world.Discover how they're intentionally avoiding the typical book launch strategy and aiming to engineer word-of-mouth referability for their books.Don't miss this episode, where Roland and Ryan provide insights into their innovative book launch tactics and strategies.HIGHLIGHTS"The goal of the book is not to write a book that gets bought. It's not to write a book that gets read. It's to write a book that gets referred." "You can eat your cake and have it too because all the things that you said help all of that experience of having an actual business relationship really lets you see a lot more about somebody." "It's not given away for free because free typically is valued at nothing or less by people. The price people pay, right? Who don't pay for it." TIMESTAMPS00:00: Introduction01:49: Writing with a partner07:27: Monetizing content 12:17: Branding16:55: Book Marketing 19:30: Non-traditional launch strategies24:53: Referral TacticsCONNECT • Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

You didn't pour your heart into writing a book just to cross it off your to-do list. You wrote it because you have something to say that matters—something that deserves to be heard, remembered, and built on for years to come. A book isn't just a moment—it's a movement. It captures your ideas, your voice, and your perspective in a way that no speech, post, or marketing campaign ever could. And when you treat it like the powerful foundation it is, your book doesn't just open doors—it builds your legacy. That's why I'm so passionate about supporting entrepreneurs beyond just publishing. Because the real magic happens when you use your book as a launchpad for your bigger mission—the one that shapes your business, your brand, and your impact. If you're ready to think bigger about what your book can do, I'd love to chat. You can book a 30-minute brainstorming session at www.BookLaunchBrainstorm.com. Now, let's turn it over to our panelists, who had a message they felt compelled to share. CB Bowman has written two books, including “Courage to Leap & Lead: A Roadmap for Redefining Failure Into Success,”  a powerful roadmap that teaches leaders how to turn failure into success, embrace bold decision-making, and foster a culture of innovation through the everyday practice of courageous leadership. Gloria Treister wrote “Wellness 101: Simple Steps to Good Health,” a practical guide that empowers readers to simplify wellness, take control of their health, and create a personalized plan for a vibrant, healthier life. Please join me in welcoming CB and Gloria.  In this episode, we discuss the following:

Want real readers—and real results—for your book? If you're tired of hoping your book gets noticed and ready to start making it happen, this episode is for you.This week, bestselling author and digital marketing pro Alex Strathdee (founder of GetShelfLife.com) shares how to turn your book into a powerful tool for bulk sales and long-term impact. With over $10M in ad campaigns and 1,000+ titles under his belt, Alex breaks down what actually works and what's wasting your time.You'll learn how to set bold sales targets that drive real results, seed your book with influential readers who create momentum, and tap into podcasts, partnerships, and creative outreach to expand your reach. If you're ready to market your book more intentionally, this episode is a great place to start.Key Takeaways:Set a Sales Goal That Drives Action Decide how many books you want to sell—then reverse-engineer your marketing to hit it.Give to Grow Seed free copies with the right readers to spark buzz, reviews, and surprising bulk sales.Tap Into Who You Know Start with your existing network—those warm leads could open big doors.Pitch Podcasts Strategically Guest on shows your readers already love, and use your connections to land better spots.Get Creative with Bulk Sales Think beyond bookstores—stand out with clever packages and partner with places people don't expect.Tune in now to supercharge your book's impact by mastering strategic thinking, choosing tools that actually move the needle, and getting your book in front of readers who need it.Here's how to connect with Alex...WebsiteLinkedInEmail Alex for a free copy of his new book "Before The Bestseller"*************************************************************************BOOK MARKETING SUMMER CAMP - REGISTRATION NOW OPEN! You wrote the book. Now it's time to market it like you mean it. This isn't about doing everything. It's about doing the right things—with clarity, confidence, and a plan that actually works for YOU. Join us for Book Marketing Summer Camp—a practical, high-impact, results-driven experience for nonfiction authors who are tired of spinning their wheels.

In this episode, Jodi welcomes podcast coach Kim Stewart to discuss how nonfiction authors can use podcast hosting and guesting as powerful, long-term book marketing strategies. Kim shares insights about the evolving podcast landscape, tips for simplifying the process of starting a podcast, and creative ways to repurpose podcast content to support both book writing and business growth. Time Stamps: 00:00 Podcast strategies for book marketing 03:32 Guesting grows your podcast audience 06:38 Podcast hosts' networking advantage 09:59 Using podcasts for business leads 14:00 Embracing breaks and authenticity 16:51 Social media and content strategy insights 19:54 Revision process / linking content resources 22:57 Podcast gratitude   Keywords: podcasting, podcast host, podcast guesting, book marketing, nonfiction authors, business owners, book publishing, long-form content, content creation, content repurposing, author platform, marketing strategy, book launch, collaboration, email list, audience growth, podcast collaborations, capsule podcast, private podcast, lead generation, content pillar, social media, behind the scenes, attention span, podcast length, solo episodes, guest interviews, editorial calendar, revision process, content hub   Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite Jenna Kutcher's Capsule Podcast (on building your email list) John Lee Dumas's Capsule Podcast (on starting a podcast)   About Our Guest: Kim Stewart is a podcast coach for authors and host of the Book Marketing Mania podcast. She helps nonfiction authors reach more readers as a podcast host and guest. When she's not strategizing with clients, you'll find her in Dallas enjoying time with her family, and indulging in coffee, caramel and Friends reruns.   Website: https://kimstewartmarketing.com Book Marketing Mania podcast: https://kimstewartmarketing.com/podcast/ Instagram/Threads: https://instagram.com/kimstewinspired Linkedin: https://www.linkedin.com/in/kimstewartmarketing/ Start Your Author Podcast checklist: https://kimstewartmarketing.com/checklist Book a Strategy Session with Kim: https://kimstewartmarketing.com/coaching/   LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/135hQ3GfcecPXS8F1ElNa3LASVqMotqTkMK1tjfsmtIY/edit?usp=sharing  

Education

Education

Check out Burned by Julie Bee. Thank you to Julie for sponsoring today's episode!Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you'd like to support this show, rate, subscribe and leave a review on your podcast app.Books/Resources Mentioned:Illusions, Richard BachSPONSORSHIP:Connect with AJ & Mike:AJ Harper, website Write A Must-Read  Free resourcesAJ's Socials:FacebookLinkedInMike Michalowicz, websiteAll books Mike's Socials: IGFBLinkedIn

Advertising on Google, Facebook, Instagram, and various social media sites can be exceptional exposure for your books and possibly lead to more sales, but which platforms are better for garnering sales as compared to visibility, and what types of images and copy work best for each site? Also, how long is the ideal time to run an ad? Ingram Content Group's Senior Manager, Consumer Products & Services Development Erin Cox visits “Inside Independent Publishing (with IBPA)” to answer these questions and more!PARTICIPANTSErin Cox has almost two decades of marketing and development experience, primarily in the book industry. She previously worked with Simon & Schuster and Macmillan, was the director of development for World Book Night U.S., and has a master's degree in publishing from New York University. When Erin relocated to Nashville a few years ago, she experienced the other end of the marketing process while working at Parnassus Books. Since then, she's joined Ingram Content Group to help launch a consumer marketing services program for publishers.Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke assists the 3,900 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He's also passionate about indie publishing, because he's an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSLearn more about the many benefits of becoming a member of Independent Book Publishers Association (IBPA) here: https://www.ibpa-online.org/Learn more about how to get a discount on Google, Facebook, and Instagram advertising through the Ingram ID IBPA member benefit at https://www.ibpa-online.org/page/ingramidFollow IBPA on:Facebook – https://www.facebook.com/IBPAonlineX – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/

Michelle Vandepas of GracePoint Publishing joins Alexa to unpack the world of hybrid publishing, red flags to avoid, and how to align your book with your bigger purpose. Learn what questions to ask, what you're really paying for, and why GracePoint is a great home for mission-driven authors.

In this jam-packed episode of Talking Book Publishing, hosts Kathleen Kaiser and Adanna Moriarty sit down with book marketing powerhouse Penny Sansevieri for a revealing discussion on how Amazon's evolving landscape affects authors today. Penny, a longtime expert in Amazon optimization, returns to the podcast with timely insights on her latest release, The Amazon Author Formula Workbook, and the strategic changes every author needs to understand—especially in light of Amazon's algorithm shift from A9 to A10.From navigating AI-generated book scams to optimizing your author presence for visibility, Penny outlines both the opportunities and landmines in today's digital publishing world. Listeners will get actionable advice on platform building, the ethical use of AI for marketing, and how to prepare for Amazon's tightening restrictions on book uploads. Whether you're self-publishing your first book or looking to refresh your Amazon strategy, this episode is a must-listen.We'd like to hear from you. If you have topics or speakers you'd like us to interview, please email us at podcast@talkingbookpublishing.today and join the conversation in the comments on our Instagram @writerspubsnet.

Think social media is enough to sell your book? Think again.This week's guest, Patricia Viscount, is here to shake things up. She's a master storyteller, sharp-eyed brand strategist, and the queen of email that actually converts.Patricia pulls back the curtain on why authors who only focus on social are leaving money (and readers) on the table. She'll show you how a smart, personal email strategy builds real connections, loyal fans, and steady book sales.Don't let algorithms limit your reach. Uncover actionable tips to turn your email list into your most valuable asset.Key Takeaways:Why social media fails authors Uncover the hidden risks of relying on likes and follows to drive real results.The secret weapon you control Find out what makes email your most powerful (and overlooked) book marketing tool.Lead magnets that spark action Get simple ideas that actually convert followers into loyal subscribers.A brand voice that builds trust Learn how a consistent voice builds instant trust with your audience.Emails readers actually want to open Discover an easy way to share stories, offer value, and grow your fanbase without sounding pushy.Ready to turn casual followers into subscribers who can't wait to hear from you? Tune in for fresh strategies, bold truths, and the voice-building tips every serious author needs.Here's how to connect with Patricia:LinkedInWebsiteWhat is your Brand Voice (and why should you care) quiz*************************************************************************Your Story = Your Sales Superpower Want to attract more clients and grow your business fast? My friend Lisa Bloom's Selling Through Story program shows you how to use storytelling to stand out, build trust, and boost sales. Learn from the best—Lisa's a true pro with 15+ years of experience. But hurry—enrollment closes Sunday, June 22 at 1pm PT.

In today's online-heavy world, it's tempting to think that selling your book on Amazon is the only option that matters. But there's a powerful—and often overlooked—way to grow your credibility, build reader connection, and keep your book in readers' hands: your local bookstore.In this episode of Your Path to Publish, we're diving into why bookstores still matter, how to approach them, and what you need to know before walking in with your elevator pitch.BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:Why bookstore placement still holds value for nonfiction authorsThe three types of bookstores (and how they evaluate new titles)How to build relationships with local booksellers the right wayThe backend logistics you need to understand before your pitchHow to combine online and in-person sales to grow your reachIf you've ever wondered how to get your book on a shelf—and keep it moving—this episode is your starting point.Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self publishing, or hybrid publishing is right for you. Join the Author Edge Community and learn how to publish, and market your book and build your brand. Learn MoreLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook

How can you sort through all your book marketing strategies to find what's working best for you AND your readers? My friend Shelley Hitz, author, co-host of the Kingdom Writers podcast, and co-founder of the Christian Book Academy, is sharing how you can audit your book marketing and make sure you're on track with what God wants you to do with the message He gave you.Christian Book Academy ☑️ START YOUR AUTHOR PODCAST CHECKLIST

In this week's AuthorU-Your Guide to Book Publishing, Host Dr. Judith Briles rolls out a full hour on how to create a book marketing game plan. Start with: -The Hows and Whys of creating a book marketing plan. _The essential elements every book marketing game plan needs. -How to initiate a direct marketing campaign. -What the most common mistakes authors make. -9 things you should be doing within your website. And, of course, much more. Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast. It's ranked in the Top Ten of bookmarketing campaigns. Since its inception seven years ago, the AuthorU-Your Guide to Book Publishing podcast with over 21 million listeners downloading various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber.

Think your book title is brilliant? Think again. In this week's episode, ghostwriting powerhouse Maggie Mills pulls back the curtain on what really makes a nonfiction title grab attention, and sell books. After decades behind the scenes helping authors shine, she's revealing why some titles flop and others spark instant curiosity (even from across a crowded shelf).Whether you're stuck on a working title, torn between clever and clear, or wondering if you should trademark your signature method, Maggie shares the exact strategies she uses to help authors turn words into assets.

Authors often ask us for our advice about publishing models and whether traditional is better, or worse, than indie/self publishing. So this week, we're bringing you an interview with writer and podcaster, Matty Dalrymple. Matty also happens to be the Campaigns Manager for ALLi (the Alliance of Independent Authors) and she takes us through what she calls the ABCs of the traditional and indie publishing paths. This interview isn't meant to sway you in one director or another. Rather, we want to highlight the strengths and weaknesses of each path, and of course, we want let you know that whichever one you choose, ALLi is an invaluable source of information - much of which is free! - V. For access to writing templates and worksheets, and more than 70 hours of training (all for free), subscribe to Valerie's Inner Circle.To learn to read like a writer, visit Melanie's website.Follow Valerie on Instagram and Threads @valerie_francisFollow Melanie on X, Instagram and Facebook @MelanieHillAuthor

How are AI marketing tools are changing book promotion for independent authors? This podcast explores the cost barriers of traditional marketing services and how new AI-powered tools are leveling the playing field between indie and traditionally published authors.https://muncheye.com/im-wealth-builders-publisherpro MunchEye City: London Address: London Office 15 Harwood Road, , London, England United Kingdom Website: https://muncheye.com/

How can you find your voice through writing in different genres and mediums over the years? How can you shift your mindset around book marketing, whatever your age? Betsy Lerner shares her experience of writing and books over decades in the publishing industry. In the intro, Going Local: Authors on the payoffs and pitfalls of […] The post Finding Your Voice, Writing Across Genre And Loving Book Marketing With Betsy Lerner first appeared on The Creative Penn.

In this episode of Talking Book Publishing, Kathleen Kaiser and Adanna Moriarty chat with William Ramsey — true crime author, documentary filmmaker, and host of the top-ranked podcast William Ramsey Investigates. With over 1,300 episodes and five books to his name, William knows a thing or two about building a platform. He shares how he turned podcast guest spots into a thriving network, built his own show, and used it all to boost book sales and connect with new readers. He opens up about what worked (and what didn't), why authors need to be more than just writers, and how embracing new formats like podcasting and video can fuel creativity — not just promotion. Whether you're just starting out or thinking about launching a podcast of your own, this episode is packed with real-world advice, a little tough love, and plenty of inspiration for the hybrid author life.We'd like to hear from you. If you have topics or speakers you'd like us to interview, please email us at podcast@talkingbookpublishing.today and join the conversation in the comments on our Instagram @writerspubsnet.

You've been told YouTube is for influencers, but what if it's actually the smartest way you can grow your book brand?This week's guest expert is Louise Brogan. She's a LinkedIn expert, YouTube creator, and author of Raise Your Visibility on LinkedIn. She also hosts the Raise Your Visibility Podcast. Louise Brogan has over 100,000 YouTube subscribers and nearly 3 million video views. In this episode, she shares how she became a thought leader, starting as an accidental YouTuber. You'll learn how to use video to grow your audience, build authority, and sell more books.Key Takeaways:Become the go-to expert. Answer specific, high-value questions instead of pushing your book.Turn questions into content. Use reader feedback and Google suggestions to create videos people actually search for.Beat the algorithm. Short, focused videos that solve one problem keep viewers watching and coming back for more.Get more clicks. Strong thumbnails and titles spark curiosity and drive discovery.Build loyal followers. The more useful your channel, the more people subscribe without being asked.Tune in to transform the way you use video to market your book and connect with your ideal readers!Here's how to connect with Louise:WebsiteLinkedInInstagramYouTubeDownload your free guide on how to use LinkedIn*************************************************************************No one wants what you're selling... … what they want is the *transformation* that it provides. Only question is: how do you sell that transformation? My friend and colleague Lisa Bloom, CEO and founder of Story Coach, will show you during her upcoming LIVE training, the Story Selling Workshop. It's 100% free and it's happening at 3 different times on June 11, 12 and 13. All you have to do is pick a time and register here! And be sure to come ready to take plenty of notes… because Lisa has a reputation for overdelivering! :-)

Alexa is joined by five dynamic authors from different genres to talk all things book marketing—what worked, what didn't, and how the Book Launch in a Box program helped them succeed. Real advice, real results, and a whole lot of encouragement for authors at every stage.

Click Here to ask your book writing and publishing questions!This week, I'm joined by publicist Emily Florence, and we're talking about how to set publicity goals before you start chasing them, why a Today Show appearance might not sell nearly as many books as you think, and how to make your marketing feel less like shouting into the void and more like having conversations that matter.Here's what we get into:Why knowing your goals (career author? credibility? visibility?) makes all the differenceThe surprising truth about big media hits (and what works better)Building an author platform that doesn't rely on hacking the algorithm or pretending to be someone you're notHow to build a real-deal, supportive author community (no fake “collabs” required)

From brainstorming to hitting the shelves, find out what it takes to publish a rock and roll book. Learn the ins and outs from music book publishing insiders Steve Roth and Dennis Pernu of Motorbooks.Go to the Quarto Books website for the latest and upcoming releases from MotorbooksListen to Steven Roth's Podcasts The DLRCast and Another Cool Rock Podcast---------- BookedOnRock.com The Booked On Rock Store The Booked On Rock YouTube Channel Follow The Booked On Rock with Eric Senich:BLUESKYFACEBOOKINSTAGRAMTIKTOKX Find Your Nearest Independent Bookstore Contact The Booked On Rock Podcast: thebookedonrockpodcast@gmail.com The Booked On Rock Music: “Whoosh” by Crowander / “Last Train North” & “No Mercy” by TrackTribe

In this episode, Ashley Shepherd serves up real talk on turning your story into strategy, using pre-sales to fund your book, and building an author brand that lasts. Tune in now!Ready to whip up something amazing for your brand? Follow us for more inspiration:IG & Facebook: @cookingupbrands, @talklikeabrand, @colormybrands.Sign up for insider tips and updates: bit.ly/colormail.Explore our brand-building ecosystem: Colormebrand.com.Keep stirring the pot, creating your flavor, and serving success!

Are you struggling to shake the “sleazy salesperson” stereotype and confidently sell your book?This week's guest expert is Benjamin Dennehy, famously known as "The UK's Most Hated Sales Trainer." Benjamin brings his no-nonsense, results-driven approach to help you reframe your sales mindset and learn how to sell your books with intention and authenticity.From overcoming childhood programming that sabotages sales efforts to mastering the art of question-based selling, Benjamin shares hard-hitting strategies that empower you to promote your books without feeling pushy.

Buckle up folks, you're in for a ranty episode. On today's episode, I'm breaking down my personal marketing pet peeves with a firm reminder that you don't have to market in a way that makes you miserable! Once the ranting is out of my system, I provide simple, actionable tips from my Bare Minimum Book Marketing strategy. Reminder: Applications are open for the June 2025 cohort of The Confident Author Academy! This 6-month group coaching program will help you break up with burnout, write consistently, access creative flow, and put the fun back in your fiction career. Submit your application before June 12th: http://www.isabelsterling.com/academy-cohort *** The publishing industry is hard. That's why I created The Confident Author Academy. My 6-month coaching program (+ online course) helps you build the mindset & emotional resilience you need to thrive as an author. To learn more and join the June 2025 cohort go to http://www.isabelsterling.com/academy-cohort Want access to my free monthly trainings? Sign up for my newsletter by clicking here. DM me on Instagram & let me know what you thought of this episode!

Transform Your Book into a Million-Dollar Client Attraction SystemMost financial advisors who write books make a critical mistake: they focus on book sales instead of client acquisition. This comprehensive guide reveals the proven system that has helped nearly 500 financial advisors generate over $100 million in fees and commissions—not through royalties, but by strategically using their books to attract high-value clients.The Problem This Book SolvesYou've written (or plan to write) a book to showcase your expertise, but you're unsure how to leverage it effectively. Maybe you've already published on Amazon, shared it on LinkedIn, and emailed your client list—only to hear crickets. You're not alone. Most advisor books fail not because they're poorly written, but because they follow generic marketing advice that doesn't work for the financial services industry.The Six-Strategy System That Actually WorksDrawing from real-world success stories and battle-tested tactics, this book reveals the exact playbook used by top-performing advisors:1. The Inner Circle Soft Launch - Turn your best clients into active advocates using the "Benjamin Franklin Effect" to generate 160+ qualified introductions from just 100 conversations2. Foundation Building - Create a book website and automated follow-up system that captures leads 24/7, while using Amazon as your personal fulfillment center (shipping books for just $4)3. The Amazon Bestseller Strategy - Achieve bestselling author status in one strategic day, instantly elevating your credibility without celebrity endorsements or massive ad budgets4. The Audiobook Advantage - Tap into the $35 billion audiobook market to reach busy professionals during their commute, transforming dead time into relationship-building opportunities5. The Virtual Speaking Tour - Leverage podcast guesting to reach thousands of ideal prospects without leaving your office, creating pre-sold clients who already trust your approach6. The Center of Influence Strategy - Transform casual professional relationships with CPAs and attorneys into revenue-generating partnerships that deliver consistent, qualified referralsWhat Makes This Book DifferentUnlike theoretical marketing guides, this book provides:Proven scripts and templates for every client interactionStep-by-step implementation timelines with specific daily actionsReal advisor case studies showing exact revenue resultsCompliance-friendly strategies that work within industry regulationsThe 70-20-10 implementation framework ensuring you take action, not just consume informationWho This Book Is ForThis guide is perfect for the "successful but hungry" financial advisor who:Manages hundreds of millions in assetsWants to scale beyond referrals and traditional marketingBelieves their expertise deserves a wider audienceIs ready to become the recognized authority in their marketResults You Can ExpectWhen properly implemented, these strategies deliver:Prospects who arrive pre-sold on your approachSpeaking opportunities that position you as the expertCOI partnerships that generate systematic referralsA steady stream of ideal clients who value your expertiseThe ability to send your book anywhere in the U.S. for less than a Starbucks FrappuccinoAbout the AuthorPaul G McManus has helped nearly 500 financial advisors transform their books into powerful client attraction systems since 2016. His own books have each generated over $1 million in revenue—not froSupport the show

In this eye-opening episode of Talking Book Publishing, hosts Kathleen and Adanna sit down with Ross Rojek, editor and publisher of City Book Review, to explore the inner workings of the book review industry. Ross shares the journey of launching City Book Review in Sacramento in 2008 and evolving it into a network of review sites across eight U.S. cities, plus a special platform for young reviewers, Kids Book Buzz. With candor and humor, he explains the real work behind publishing honest book reviews, from managing hundreds of reviewers to handling over 1,500 book submissions a month.Listeners will gain a behind-the-scenes look at the review selection process, the distinction between editorial and reader reviews, and why professional presentation is essential. Ross also offers invaluable advice to authors—especially indie and self-published ones—about treating their writing as a business. From marketing tips to understanding what makes a book stand out to reviewers and libraries, this episode is packed with practical insights for anyone in the literary world.We'd like to hear from you. If you have topics or speakers you'd like us to interview, please email us at podcast@talkingbookpublishing.today and join the conversation in the comments on our Instagram @writerspubsnet.

Understanding reader habits can help independent publishers and author-publishers improve their book marketing strategies, hopefully boosting book sales. With over 550,000 readers on the popular digital review copy platform NetGalley, their team has collected invaluable data about reader's preferences, so NetGalley's Customer Success Manager Katie Versluis and Social Media Manager Hallie Fields join “Inside Independent Publishing (with IBPA)” to discuss where readers say they discover books, the social media platforms that readers tend to share their book recommendations on the most, tips for how publishers can garner reviews, and much more.PARTICIPANTSKatie Versluis is a customer success manager at NetGalley. She works closely with authors and publishers of all shapes and sizes, helping their books reach the hands of passionate book advocates and industry professionals. She is a graduate of Brock University and Humber College's Creative Book Publishing Program.Hallie Fields is the Social Media Manager at NetGalley, a service that helps publishers and authors promote digital review copies to book advocates and industry professionals. Hallie specializes in fostering community and connecting with NetGalley members, including reviewers, booksellers, librarians, educators, media/journalists, and other book trade professionals. She is a former librarian and a graduate of UNC-Greensboro's Library and Information Science MLIS program.Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke assists the 3,600 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He's also passionate about indie publishing, because he's an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSLearn more about the many benefits of becoming a member of Independent Book Publishers Association (IBPA) here: https://www.ibpa-online.org/Learn more about the IBPA NetGalley Program at https://www.ibpa-online.org/page/netgalleyFollow IBPA on:Facebook – https://www.facebook.com/IBPAonlineX – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/

Today, Emily & Rachel talk about publicity and book marketing with guest Jenn Vance.What you'll learn from this episode: how publicity services can help youthe strategy of book marketingdifferent marketing methods and pathsfinding and embracing the strategy that works for youCheck out BOOKS FORWARD: https://booksforward.com/Register for the FREE "Ask a Publicist" webinar: https://us06web.zoom.us/meeting/register/QMfcpNUFSyq61jzB72AEagReady to make readers so in love with your characters they can't stop biting their nails in anticipation?  Grab The Magic of Character Arcs free email course: https://www.goldenmayediting.com/arcsmagicJoin Tenacious Writing! With the perfect combo of craft, mindset, and community resources, you will build a writing life that feels sustainable, fulfilling, and fun—without any prescriptions or rules. Learn more: https://www.tenaciouswriting.com/If you enjoyed Story Magic, please rate, review and follow on Apple Podcasts or wherever you listen to this podcast!Follow us on social media!Rachel: https://www.instagram.com/bookcoachrachel/Emily: https://www.instagram.com/ebgoldenbooks/

Does author marketing have an impact on sales? Can you move the needle yourself, or do you need to rely on your publisher for all of your marketing and outreach? There is a lot of conflicting information out there, and Jane Friedman of the Hot Sheet is back on the pod this week to talk it out with us.************Thank you for watching the People's Guide to Publishing vlogcast!  We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: http://eepurl.com/gIXT6vFind us on social media:Facebook: http://facebook.com/microcosmpublishingBlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: http://instagram.com/microcosm_pub************

Do you know how strategic sponsorships can boost your book sales and author platform?This week's guest expert is Charmaine Hammond, co-founder of Raise a Dream, 11-time bestselling author, and certified speaking professional. With first-hand experience working with over 40 sponsors, Charmaine reveals how authors can leverage sponsorships to market their books and open new doors for partnerships.From identifying the “grassroots” meaning of sponsorship to creative collaboration ideas, Charmaine shares practical steps that any author, no matter their platform size, can take to secure and maximize sponsorship support for greater book success.Key Takeaways - Here's what most authors overlook:It's not charity—it's marketing. Sponsors don't donate; they invest where their audience hangs out (yours).Look around. Your next sponsor might be your hairdresser or local service club.Pair it with bulk sales. Want your book in schools or communities? Partner with groups that can distribute for you.Cash isn't the only currency. Free services or products can boost your brand and lead to bigger deals.Skip the cold pitch. Warm connections win. Build the relationship first—then talk business.Ready to land sponsors—no matter your topic or audience size? Tune in for simple, actionable steps to fund your message and serve your readers.Here's how to connect with Charmaine:LinkedInFaceBook*************************************************************************

In this episode, host Deborah speaks with niche marketing expert Susan Friedmann about what it truly takes to succeed in book marketing. For authors who want to make a lasting impact, mastering marketing is key. Susan offers practical advice on how to connect with the right readers in specialized niches, empowering authors to build a dedicated following and amplify their success! Here are the things to expect in the episode:Who should market your book and why it's important.Common mistakes to avoid in specialized book promotion.Why getting feedback on your book matters and who you should ask for it.Tips for sustaining long-term success beyond your book launch.How Susan helps her clients effectively market their books and reach the right audience.And much more! About Susan:Susan Friedmann is a badass in the world of nonfiction book/author marketing, coaching, and training. With over 30 years of experience, she's on a mission to help you stand out from the crowd. Through her company, Aviva Publishing, she's guided hundreds of authors to master their niche. She's a prolific writer with 18 books, including one that sold over 500,000 copies. Susan also hosts "Book Marketing Mentors," an award-winning weekly podcast now in its 8th year. Connect with Susan Friedmann!Website: https://www.avivapubs.com/LinkedIn: https://www.linkedin.com/in/susanfriedmann/Instagram: https://www.instagram.com/author.marketerComplimentary 20-minute Book Marketing Brainstorm: https://bookmarketingbrainstorm.com/ Book Recommendation:The Power of Now by Eckhart Tolle   Connect with Deborah Kevin:Website: www.deborahkevin.comSubstack: https://debbykevin.substack.com/Instagram: www.instagram.com/debbykevinwriterLinkedIn: https://www.linkedin.com/in/deborah-kevin/Book Recommendations: https://bookshop.org/shop/storytellher Check out Highlander Press:Website: www.highlanderpressbooks.comTikTok: https://www.tiktok.com/@highlanderpressInstagram: https://www.instagram.com/highlanderpressFacebook: https://www.facebook.com/highlanderpress

Judith Briles The Book Shepherd and John Kremer Book Marketing expert, deliver a fast hour of 10 plus strategies to deliver book marketing success in 2025 on the AuthorU-Your Guide to Book Publishing podcast. Your takeaways include: -Overall strategies to leap forward. -Why every author should have a newsletter. -Tips for creating your own Summit and why you should. -How to start your marketing offline. -Why magazines are still hot and how to target/pitch to them. -Why you should reach for a national TV show. -Why being a podcast guest is a must do and two sources to use. AND much more. Don't miss this episode of the AuthorU-Your Guide to Book Marketing podcast...ranked in the top 10 of book marketing podcasts.

Damon Courtney, CEO of BookFunnel, joins Alexa to share how authors can use BookFunnel for more than just ebook delivery. From building email lists and distributing audiobooks to selling direct and collaborating with other authors, Damon covers the essential tools that make BookFunnel a must-have for indie success.

Feeling like your small email list isn't enough to move the needle? Think again.This week's guest expert is Kathy Farah, a seasoned email marketing strategist and implementation specialist. Kathy reveals how to turn even a handful of subscribers into a loyal fanbase that buys, shares, and raves about your book.If you're tired of chasing social media trends and want a proven way to nurture readers and sell more books, Kathy's down-to-earth advice will help you make email work - no huge list required.Key Takeaways:Why jumping into promo mode too fast might backfireAnd what to send first to warm up your list (without sounding salesy).A fun way to share your book that actually builds trustThink behind-the-scenes sneak peeks, helpful tips, and stories your readers will love.How often should you email your list? The answer might surprise you—and it's all about what works for you.How to make your subscribers feel like VIPsFrom little bonuses to exclusive content, you'll learn how to turn casual readers into raving fans.Easy email automations that do the heavy lifting for you Plus, how to test and tweak what you send so more people actually open (and act on) your emails.Listen in to discover how even a small email list can become your most powerful tool for book marketing success.*************************************************************************

Brian has worked in book publishing, public relations, and marketing for three decades, having helped thousands of authors, from first-time, self-published writers to New York Times best-selling authors, including Dr. Ruth, Stephen Covey, Ken Blanchard, Mark Victor Hansen, and Comedian George Wallace, . A published author and an award-winning blogger (http://www.bookmarketingbuzzblog.blogspot.com), Born and raised in Brooklyn, New York, he now resides in Westchester, NY.

Book Marketing Timelines for Authors from Writing to Launch and Beyond In this week's AuthorU-Your Guide to Book Publishing, Host Dr. Judith Briles delivers a solo hour to create book marketing timelines from the time you start writing to the launch date and beyond. It's a note taking hour with Judith for a lively and informative hour to set the stage for author success. You will take away: -What the essential phases are on an author's timeline—before writing; after writing; after publishing. -What you should be doing 3 to 6 months before publishing. -When branding should start. -Key elements author websites should have. -Key elements authors should have in a media kit on website. -Tips for finding early book reviewers and bloggers. -Areas authors should be doing while a book is being edited. -Essential things to do two weeks before launch date. -Tips for things to follow up with post book launch. And, of course, much more. Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast. It's ranked in the Top Ten of bookmarketing campaigns. Since its inception seven years ago, the AuthorU-Your Guide to Book Publishing podcast with over 21 million listeners downloading various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber.

Get the full version of the book on Amazon. Or go to www.theshortbookformula.com to learn more about our services.Support the show

Are you ready to transform your LinkedIn presence and make your book promotion unforgettable?This week's guest is Miranda von Fricken—keynote speaker, LinkedIn strategist, and author of Own Your Awesome on LinkedIn.Miranda helps women entrepreneurs and authors grow their brand with confidence, energy, and authenticity.From busting imposter syndrome to creating engaging content and converting followers into loyal readers, Miranda reveals powerful media strategies authors can use on LinkedIn and beyond. Key Takeaways:How being fully yourself online can attract the right readers—without trying to be someone you're notWhy imposter syndrome disappears when you use your real-life experience as your brand's secret weaponThe one storytelling trick that turns your posts and messages into meaningful reader connectionsHidden LinkedIn tools that quietly grow your email list and deepen reader relationshipsWhat happens when you stop chasing trends and focus on building real momentum insteadReady to share your story? Tune in for Miranda's actionable tips and energizing wisdom to spark your LinkedIn journey!Here's how to connect with Miranda:Website: MirandaVonFricken.comBook: Own Your Awesome on LinkedInPodcast: Own Your Awesomehttps://LinkedIn.com/in/MirandaVonFrickenhttps://Instagram.com/MirandaVonFricken*************************************************************************

Are you struggling to cut through the digital noise and make real connections to promote your book?This week's guest expert is Cahill Camden, founder and CEO of Digital Vision Media Group, and best-selling author of Automatic PR and Decoding Digital.     He's an authority on brand building and AI-powered marketing. In this episode, Cahill shares transformative strategies for leveraging podcasts to authentically boost your book's visibility in an AI-dominated content landscape.From maximizing podcast exposure to harnessing the power of human-to-human conversations, Cahill reveals how authors can harness both technology and authenticity to stand out, build authority, and reach their ideal readers.Key Takeaways:Why Real Talk Still Matters AI is everywhere, but real conversations build real trust. Find out why your voice still counts.One Interview = Endless Possibilities Learn how to turn one podcast into blogs, posts, emails, and more to keep your message working for you.AI Can Help, But You Seal the Deal Discover how to mix smart tools with the human touch that actually wins hearts (and sales).Turn Podcasts into Sales Tools Use your interviews to wow potential clients, readers, and partners, long after the episode airs.Pitch Smarter, Not Harder Get the inside scoop on tools that match you with the right shows—and still let you stay authentic.Unlock practical steps and the right mindset to thrive as an author in today's crowded digital world, while creating the kind of real connections that AI can't deliver.Here's how to connect with Cahill:Email: cahill@echojockey.com LinkedIn: https://www.linkedin.com/in/cahillcamdenLead magnet: Podcast Power Pitch Generator (free tool)*************************************************************************

Send us a textWant to Get Featured on TV, Podcasts, or the News? Here's How to Build Real Authority with Mitch CarsonIf you've ever dreamed of seeing yourself on TV or landing high-credibility media appearances—but have no idea where to start—this episode is for you.Mitch Carson, marketing veteran, pitchman, and media trainer, joins me to break down exactly how to build authority the right way. From publishing your first book to landing your first local TV spot, Mitch shares the same strategies he uses to get clients featured on major media outlets—including guaranteed TV placements in Las Vegas.We're going beyond theory and into real talk about what actually works to build visibility, establish authority, and grow your business.We cover:

Ever wondered how strategic public relations can help get your nonfiction book featured in top media outlets?This week's guest expert is Marjie Hadad, globally recognized PR leader, former television journalist, and author of The Power of PR Parenting. Marjie reveals the insider secrets every nonfiction author needs to attract media attention, establish expertise, and build lasting relationships with journalists. Key Takeaways:The number one way to capture a journalist's attention that most authors overlook.How to position yourself as the expert that journalists want to feature.Simple strategies to grow your visibility without relying on a big PR budget.Why timing is critical to your success and how to get it right.The secret to handling media interviews like a pro, even if you feel unprepared.Listen to this episode and discover how to grow your book's reach without spending a fortune.Here's how to connect with Marjie:WebsiteLinkedInYouTube*************************************************************************Want a copy of “10 Smart Ways to Make Money with Your Nonfiction Book?”

Curious about how ghostwriting can help transform your business book into a best-seller while retaining your authentic voice?This week's guest is Danielle Hutchinson, Chief Creative Officer at Authors on Mission. With experience ghostwriting 50+ books and collaborating with over 1,100 authors worldwide, Danielle reveals the secrets to working effectively with a ghostwriter (aka “angel writer”) to create a compelling, marketable book that remains true to your vision.From demystifying the ghostwriting process to responsibly leveraging AI, Danielle shares actionable insights for authors who want their message to stand out in a crowded marketplace.Key Takeaways:Explore the Angel Writing Approach Understand how angel writers differ from ghostwriters to create a book that feels truly yours.Capture Your Authentic Voice Use simple techniques to make sure your words, tone, and ideas sound like you. This builds trust with readers.Craft a Standout Business Book Design a book you're proud of—because loving your cover can boost your energy and your sales.Use AI the Smart Way Blend AI tools with your unique voice to save time while keeping your message real and personal.Choose the Right Publishing Path Clear up common myths about traditional publishing and take control of your book's marketing and success.Tune in to discover expert strategies to elevate your book and amplify your message with confidence.Connect with Danielle at Authors on MissionLinkedInInstagram: @authorsonmission*************************************************************************FREE AUTHOR MARKETING RESOURCES

What are the different ways you can distribute and monetise your ebooks and audiobooks through Kobo Writing Life? How can you market them more effectively and reach more readers? With Tara Cremin. In the intro, the potential impact of tariffs and what to do about it [Self Publishing Advice]; Pep talk for authors during chaotic […] The post Ebook Sales, Subscriptions, Audiobooks And Book Marketing With Tara Cremin From Kobo Writing Life first appeared on The Creative Penn.