Podcasts about book marketing

Think book awards are only about bragging rights? Think again.This week's guest expert, Carol Abrahamson, knows the power of book awards. She's the founder of Executive Authors, a former McGraw-Hill executive, and a longtime awards judge. With 42 books under her belt, Carol reveals what most authors miss—book awards are one of the most underused marketing power tools in publishing.Carol reveals how smart authors use awards to boost visibility, credibility, and sales. In this episode, you'll discover:Why book awards matter: They're more than shiny seals—they can drive sales, boost authority, and attract new opportunities.How to choose wisely: Not all awards are worth it. Learn what to look for (and what to skip) to get the best return on your entry fees.The hidden opportunity for older books: Many awards accept backlist titles—giving your book a second life.How to turn a win into marketing gold: From email signatures to media pitches, Carol explains how to make your “award-winning author” status work hard for you.The truth behind the myths: Awards aren't random or automatic—you apply strategically to get results that last longer than bestseller buzz.If you've ever wondered whether entering awards is worth your time, this conversation will change your mind—and maybe your marketing plan.Here's how to connect with Carol:Free Report: 22 Free Nearly Free Ways to Promote Your Award-Winning BookWebsiteLinkedin*************************************************************************Your face everywhereTired of stressful photo shoots, fake smiles, and sky-high prices? AuthorHeadshots changes the game. Upload your photos and get hundreds of professional, authentic images—ready in minutes. ✅ Polished headshots for profiles and press kits✅ Creative portraits that connect with readers✅ Consistent visuals for quotes, videos, and newsletters✅ Even character images straight from your books No waiting. No awkward posing. No big bills.Just you—and your stories—brought to life. Click here to watch the demo and get started today

On the Self-Publishing with ALLi podcast, host Orna Ross speaks with Roz Morris, editor-in-chief at ALLi, about ALLi's new marketing guide and why marketing today is less about algorithms and more about authentic human connection. They explore how shifts in the industry, including the rise of AI, are transforming how authors reach readers, and they discuss how understanding your values, reader journey, and publishing personality can lead to more effective, sustainable marketing. Sponsor This podcast is proudly sponsored by Bookfunnel. Do you have reader magnets, ARCs, and direct digital sales? Want to join multi-author promotions? Thousands of authors trust BookFunnel for seamless delivery and real human support. Visit BookFunnel.com. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. Show Notes Reach More Readers: ALLi's Definitive Guide to Book Marketing (50 percent off) About the Host Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's “100 top people in publishing”. She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website. About the Guest Roz Morris is editor-in-chief at the Alliance of Independent Authors and lead editor of ALLi's new marketing guide. She has extensive experience helping authors develop their publishing strategy and connect more effectively with readers. Roz is also an accomplished writer and mentor known for her clear, human-centered approach to book marketing. Learn more on her website.  

In this episode, Jodi shares why podcast guesting is one of the most effective and underutilized strategies for authors who want to market their books long term. She explains how guest appearances help you repurpose content, build trust with new audiences, and shorten the sales cycle—making podcast guesting a powerful tool in your overall visibility strategy.   Time Stamps: 00:00 – Welcome and introduction 01:10 – Why podcast guesting belongs in your book marketing plan 03:00 – Reason #1: Repurposing guest appearances as long-term content 07:30 – Reason #2: Leveraging the host's know-like-trust factor to warm up new audiences 14:00 – Bonus: How podcast guesting connects directly to sales multipliers 16:30 – Sponsor break: Coffee and Commas newsletter 18:00 – The importance of shortening the sales cycle with podcast appearances 23:00 – Reason #3: Helping audiences get to know you faster (voice, personality, expertise) 28:15 – Bonus tip: Why guesting works long after your book launch 34:00 – Ongoing marketing, quarterly visibility pushes, and ROI from your book 38:30 – Wrap-up and closing thoughts   Keywords: book marketing, podcast guesting, visibility strategy, content repurposing, know-like-trust, author platform, book launch, business growth, sales cycle, sales multipliers, evergreen marketing, author visibility, marketing ecosystem, ROI for authors, business owners writing books, leaders writing books, book writing for business owners, books writing for leaders   Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite Write Publish Market Episode 170: Sales Multipliers and Your Book: http://www.jodibrandoneditorial.com/write-publish-market-podcast/170   LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/15DsDOgy4u0qDyLPeM1FFDdGeI-XeYdSL-TX10-o-5Po/edit?usp=drive_link  

What if your book could become the single most powerful marketing tool for your business?This week's guest expert is Aurora Winter, MBA, award-winning author and founder of SamePagePublishing.com. Aurora explores how your book can become more than words on a page. You'll discover how to turn it into a launchpad for income, influence, and long-term success.Aurora shares how to use your book as a lead magnet that attracts clients, opens doors to speaking gigs, and helps you test new business ideas, even if you don't have a big following. You'll learn how simple mindset shifts and smart marketing moves can unlock opportunities you may never have considered.Key TakeawaysBuild Instant Authority Your book makes you the expert. Use it to attract dream clients and speaking invitations.Think Beyond the Pages See your book as a starting point for deeper relationships, new ventures, and bigger impact.Get Found Everywhere Learn how to show up on Amazon, YouTube, and even AI search tools. There's no need for a big following.Market in Motion Discover creative ways to use video ads and short YouTube clips to reach more readers and stand out online.If you're ready to plant the seeds for long-term impact, tune in and learn how to turn your book into the business and legacy it was meant to be.Here's how to connect with Aurora:WebsiteLinkedInYouTubeLinktreeInstagram*************************************************************************You're one idea or connection away from transforming your life and sharing your message with the world. At the free 3-Day Virtual Expert's Bootcamp (Oct 17–19), bestselling author and 5x TEDx speaker Corey Poirier reveals how to land TEDx Talks, build your speaking business, and reach millions. Join world-class guests like Patty Aubery, Jeff Walker, and Les Brown—and get a bonus laser-coaching session. Grab your free spot now!

You can write the best book in your field, hire a top editor, and design a beautiful cover—but if you miss this one critical piece of your launch strategy, your book risks fading into the background after just a few weeks.In this episode of Your Path to Book Publishing, you'll learn: The #1 overlooked element in most nonfiction book launches Why audience engagement must start months before your release date How pre-launch engagement builds momentum, fuels reviews, and drives sales long after launch week Practical ways to engage your audience—even if your launch is right around the cornerToo many authors think their launch begins on release day. The truth? It starts months earlier—when you bring your readers into the process and make them part of the journey.Whether you're self-publishing, going hybrid, or working with a traditional publisher, audience engagement is the foundation for a successful book launch and long-term book marketing strategy.Listen now to learn how to avoid the mistakes most nonfiction authors make and how to build the kind of connection that keeps your book visible for the long haul.Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. It's time to make your mark and connect with like-minded authors to publish your book, build your author brand, and book marketing. Join TodayLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook

What do you do when Amazon cancels your book just days before release—without warning? In this powerful and surprisingly funny episode, Narelle Todd and S.E. Smith share the behind-the-scenes chaos of Pets in Space 10, the 10th-anniversary sci-fi romance anthology that Amazon accidentally deleted right before launch. They talk candidly about the shock, the scramble, and the emotional toll—but also the lessons in resilience, communication, and grace under fire. From finding creative ways to vent to turning mistakes into marketing moments, this episode is equal parts therapy session and masterclass in calm crisis management.

Welcome to Episode 292 of the Spun Today Podcast! In this episode, host Tony Ortiz dives deep into the writing life, inviting listeners into another motivating free writing session. Tony shares his latest writing stats and candidly discusses the ups and downs of creative consistency, including the struggles of writer's block and the magic of finding inspiration after unexpected detours. He also offers practical writing tips sourced from Sandra Chwialkowska and Jordan Peele, reminding us why showing up to the page matters and why fun should always be at the heart of our creative process. Tony highlights the gritty, neighborhood-driven anthology Manhattan Noir, reflecting on standout stories and the powerful techniques used by its diverse cast of writers. Along the way, he explores how these short stories can sharpen our craft, from pacing and atmosphere to creating vivid, compressed worlds. In addition, Tony treats us to a personal free writing piece inspired by Vince Staples, touching on dedication, objectivity, and the courage it takes to self-reflect as a creative. Whether you're a seasoned writer or just getting started, this episode is packed with honest insights, actionable advice, and plenty of inspiration to help boost your creativity. Settle in and get ready to fuel your writing journey with Spun Today! Check out all free-writing pieces at: spuntoday.com/freewriting.      The Spun Today Podcast is a Podcast that is anchored in Writing, but unlimited in scope.  Give it a whirl.      Twitter: https://twitter.com/spuntoday  Instagram: https://www.instagram.com/spuntoday/  YouTube: https://www.youtube.com/@spuntoday   Website: http://www.spuntoday.com/home  Newsletter: http://www.spuntoday.com/subscribe      Links referenced in this episode:     Check out Manhattan Noir: https://amzn.to/42BFnjR   Get your Podcast Started Today! https://signup.libsyn.com/?promo_code=SPUN (Use Promo code SPUN and get up to 2-months of free service!)   Check out all the Spun Today Merch, and other ways to help support this show! https://www.spuntoday.com/support   Check out my Books Make Way for You – Tips for getting out of your own way FRACTAL – A Time Travel Tale Melted Cold – A Collection of Short Stories http://www.spuntoday.com/books/ (e-Book, Paperback & Hardcover are now available).   Fill out my Spun Today Questionnaire if you're passionate about your craft.  I'll share your insight and motivation on the Podcast: http://www.spuntoday.com/questionnaire/    Shop on Amazon using this link, to support the Podcast: https://amzn.to/4km592l      Shop on iTunes using this link, to support the Podcast: https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewTop?genreId=38&id=27820&popId=42&uo=10   Shop at the Spun Today store for Mugs, Notebooks, T-Shirts and more: https://spuntoday-shop.fourthwall.com/   Music: https://www.purple-planet.com   Outro Background Music: https://www.bensound.com   Spun Today Logo by: https://www.naveendhanalak.com/   Sound effects are credited to: http://www.freesfx.co.uk   Listen on: ApplePodcasts | Spotify | Pocket Casts | YouTube | Website

Discover the Historical Traveler for Research and Enhancing Your Storyline In this week's AuthorU-Your Guide to Book Publishing, host Dr. Judith Briles invites promo expert and history hunter Jackie Lapin. She is the founder of Conscious Media Relations, a media relations agency specializing in all matters relating to mind, body and spirit. Jackie is a historical traveler journeying to the past through historical sites, events, and cultures, encompassing both ancient and modern forms of travel. You will take away: -How to maximize locations within a book's storyline. -Tips for using locations, hashtags, and tagging in social media posting. -How authors can use www.TheHistoricalTraveler.com for free. -Discover a special Book Directory and how you can get your book into it. -Use the Historical Traveler as a research tool for your writing. And, of course, much more. Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast. It's ranked in the Top Ten of bookmarketing campaigns. Since its inception seven years ago, the AuthorU-Your Guide to Book Publishing podcast with over 21 million listeners downloading various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber.

Lindsay Sims Mckee is a professor and digital marketing expert based in Ohio.This week on the podcast, Lindsay joins Joe and Elly to talk universal marketing truths and strategies, like determining who your customer is (hint: it's not you!), their needs, and coming up with books that fill what they're looking for,Buckle in, marketing nerds, this is a fun one!************Thank you for catching the People's Guide to Publishing vlogcast!  We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: http://eepurl.com/gIXT6vFind us on social media:Facebook: http://facebook.com/microcosmpublishingBlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: http://instagram.com/microcosm_pub************

#895 I'm a New York Times bestselling author! This is thanks to my new book, Lean Learning, and a massive pre-launch promotional effort. So, what's changed in my life since earning this prestigious badge? Almost nothing. But writing books is still worth it, and I'll tell you exactly why in today's episode. I'll also share the strategies to help you unlock the true benefits of becoming an author. Importantly, I also want to help you succeed without getting sidetracked by goals that won't move the needle for your brand and business! Listen in to hear what traditional publishers will and won't do for you and why I wouldn't go down this route again. I'll discuss the BILF, books-in-lieu-of-fee, tactic that enabled me to move copies and build relationships around this release. I'll also dive into the promotional methods I've been using since Superfans and Will It Fly? that are still delivering massive results today. Tune in! Show notes and more at SmartPassiveIncome.com/session895.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Is your author website quietly sabotaging your book sales?This week's episode tackles one of the biggest blind spots for authors: turning your website into a traffic magnet that actually sells books.Our guest expert, Carolyn Choate, founder of Financially Free Author, is a heart-guided sales funnel builder and multi-genre author who's mastered the art of driving authentic, sustainable website traffic. In this lively and insight-packed conversation, Carolyn reveals how to transform your site from a static “digital business card” into a dynamic sales engine. You'll learn how to attract your ideal readers, nurture real relationships, and make your website work for you 24/7.Key Takeaways1. Grab Attention in 3 Seconds Hook visitors fast with a homepage that clearly states the problem you solve and offers a can't-miss freebie.2. Lead Magnets That Work Skip the boring newsletter sign-up. Offer something irresistible like a book excerpt or exclusive tips that turns browsers into subscribers.3. The Four Traffic Pillars Master the only four traffic streams that matter: partnerships, organic content, organic outreach, and ads (once your site converts).4. Play to Your Strengths Stop chasing trends. Build your marketing strategy around what feels natural and sustainable for you.5. Turn Clicks into Fans Use simple, authentic follow-up emails to build trust and turn visitors into loyal book buyers over time.If you've ever wondered why your website traffic isn't translating into sales, this episode is your wake-up call.Tune in and discover how to make your author website your most powerful marketing asset—without sacrificing your authenticity or your sanity.Here's how to connect with Carolyn:WebsiteLinkedIn The Funnel Mapping Strategy Call*************************************************************************You're one idea or connection away from transforming your life and sharing your message with the world. At the free 3-Day Virtual Expert's Bootcamp (Oct 17–19), bestselling author and 5x TEDx speaker Corey Poirier reveals how to land TEDx Talks, build your speaking business, and reach millions. Join world-class guests like Patty Aubery, Jeff Walker, and Les Brown—and get a bonus laser-coaching session. Grab your free spot now!

In this episode, I'm diving into one of the biggest mindset shifts authors need to make: moving from simply writing your book to learning how actually to sell it. Selling isn't about being pushy or awkward; it's about sharing your story in a way that truly resonates and transforms lives. I'll walk you through how to create a powerful business testimony that follows the same flow as great storytelling: highlighting the problem, sharing the journey, and showing the transformation. When you learn to frame your message this way, you're not just asking people to buy, you're inviting them into a journey that can change them. And if you're ready to go deeper, if you want to stop second-guessing your voice and finally build a platform that prospers, join me inside Resist & Roar. This is where Christian authors, podcasters, and creators rise, get equipped, and learn how to turn their message into impact and income. Go now to ResistAndRoar.com and grab your seat.

KDP just expanded its print distribution to new global markets, giving authors more reach than ever before. Meanwhile, Amazon Ads opened up Sponsored Brands access for every author, even if you only have one book. There's also plenty happening around the publishing world, from major events to author opportunities you won't want to miss. Tune in for the latest industry updates, insights, and surprises in this week's Self-Publishing News. The Final 3: Your Publishing Playbook, Rewritten (Kickstarter) - https://DaleLinks.com/Kickstarter MK Williams - https://1mkwilliams.com/ KDP Forum: Distribute your print books in the Republic of Ireland and Belgium marketplaces - https://www.kdpcommunity.com/s/article/Distribute-your-print-books-in-the-Republic-of-Ireland-and-Belgium-marketplaces?language=en_US&forum=KDP%20Forum Book Bounty:

In this episode, Jodi explains why direct sales have become the future of independent publishing and a must-have strategy for business-owner authors. She shares the pros and cons of selling books directly, why it offers more control, and how it helps you increase ROI by using customer data, sales multipliers, and bundling strategies.   Time Stamps: 00:00 – Welcome and episode introduction 01:00 – The shift away from Amazon and third-party sellers 03:00 – Industry insight from Joanna Penn on direct sales as “the future” 05:30 – Why control matters for business-owner authors 09:00 – Print-on-demand eliminates storage headaches 12:00 – The real costs of selling direct (and why they're manageable) 15:00 – The pros: customer data, retargeting, and sales multipliers 20:00 – Bundling strategies and increasing the value of each sale 24:00 – Comparing royalties: direct vs. Amazon 29:00 – Why third-party sellers don't care about your business growth 34:00 – The ROI of direct sales and next steps for authors 38:00 – Final thoughts and wrap-up   Keywords: direct sales, book marketing, author profit, sales multipliers, bundling, print on demand, self-publishing, independent publishing, ROI for authors, author platform, business ecosystem, book as marketing tool, customer data, Amazon alternatives   Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite   LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1CKCFcVHZun2eNGJeHefygLh0Vzm0qu0aDpVk52ttaP0/edit?usp=sharing  

How can you best plan and measure your book marketing efforts? That's what we're answering today with my guest Susan Neal.Susan is the author of eight books including her recent release, How to Sell 1000 Books a Month. She's also CEO of Christian Indie Publishing Association (CIPA), which offers a slew of resources to help you when you first start writing your book all the way through publishing and marketing.We talk about how to balance marketing with writing, how to create a monthly marketing plan that matches your personality, and how to measure the success of podcast guesting to market your books.Susan's bookChristian Indie Publishing Association

What if your book could be more than just a one-time product—what if it could become a multi-stream income machine?This week's guest expert is Tanya Brockett, bestselling author, global speaker, and publishing strategist who has helped thought leaders turn their expertise into six-figure book deals and seven-figure revenue. With 20+ years in author services, Tanya unveils powerful ways to shift your mindset, expand your reach, and unlock hidden income streams you didn't even know existed.If you think publishing ends with printing, think again. Tanya shows you how to repurpose, repackage, and profit—again and again.Game-Changing Takeaways:Shift from Author to Asset-Builder: Stop treating your book like a product and start leveraging it like an income-generating business.Find Hidden Gold in Your Audience: Discover the power of visualizing your ideal reader—and how that clarity can explode your sales.Escape the Print-Only Trap: Learn how overlooked formats like audiobooks and global platforms can multiply your reach and royalties.Sell Without Selling: Find out how your book can silently close deals through bulk orders, speaker fees, and untapped organizational budgets.Clone Your Content with AI: Use AI to transform your book into courses, webinars, and evergreen assets—without reinventing the wheel.Tanya's strategies go beyond book sales. They're about building a legacy and a business. If you're ready to uncover the income potential hiding in your pages, tune in now and listen and learn from Tanya's wisdom.Here's how to connect with Tanya:Website - offer for a discounted strategy sessionLinkedInInstagramFacebookLinktreeYouTubeTikTok*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you're ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Want to be seen as the go‑to expert in your space?  Start with a book. Not just for sales, but for shaping a brand that people recognize, trust, and remember. This is a special episode where I joined Christine on the Your Daily Writing Habit. I shared how, over 14 years at The brandiD, I've helped entrepreneurs, authors, and thought leaders grow their businesses online. Why Your Book Can Be the Fastest Path to Authority If you want to be recognized as the go-to expert in your field, a book is one of the most powerful tools you can create. It packages your expertise into something tangible, builds instant credibility, and works as intellectual property you can monetize and leverage.  Self-publishing can generate direct income, but the bigger value is in what the book leads to: higher-ticket client work, keynote invitations, workshops, and programs that deepen your authority. How to Keep Your Book Working for You Long After Launch Your book shouldn't gather dust once it's published. Pull out key ideas or stories and turn them into social posts and blog articles to keep your message in circulation. Offer a free chapter to grow your email list. Use it to pitch media interviews, local speaking engagements, or library events that connect you with new audiences. And most importantly, get clear on your visibility goals first—whether that's a TEDx stage or building a loyal local following—so every action you take moves you closer to that vision. Enjoy this episode… Soundbytes 07:07 - 07:18 “If someone has enough know-how in a particular area and can put it all in a book, it is such a stamp of approval.” 07:40 - 07:55 “Not everybody has the perseverance and the vision to write a book, and for the people that do, it can so easily be spun into courses or membership sites, keynote speeches, or workshops.” Quotes “A book is a great marketing lead magnet.” “Only be active on social media where your potential target market may be.” “There's so much strategy that goes into the copywriting of a website.” Links mentioned in this episode: Connect with brandiD Easy Tips to Adjust your website: https://buildmybrandid.com/website-tweaks/  Personality Quiz: https://content.leadquizzes.com/lp/jqgbMsr00g  Ready to elevate your digital presence with a powerful brand or website?  Contact us here: https://thebrandid.com/contact-form/ From Our Guest Host, Christine Ink Website: https://christine-ink.com/ Connect with Christine Ink on LinkedIn: https://www.linkedin.com/in/christineink/

Today I talk with Kevin Hall about all the things he had learned in marketing his books. He has put all of his ideas, what works and what doesn't, into a book just for indie authors. You can find out more about Kevin at http://www.kevin-hall.comInes Johnson has a Kickstarted up for her Page Turner Planning. She describes it as a guidebook, a planning system, and a course all rolled into one powerful tool to help writers balance craft and career with intention. Find out more here: https://www.kickstarter.com/projects/romancewriteclub/page-turner-planningBe sure to check out my audiobooks created with Spoken.press here: https://katcaldwell.com/curiosYou can create your audiobooks, too! Just go to Spoken.press to get started! (you can even use your own voice!!)Sign up for my writers' newsletter to learn more about the craft of writing, know when my workshops are and be the first to get exclusive information on my writing retreats. https://katcaldwell.com/writers-newsletterWant more information on my books, author swaps, short stories and what I'm reading? Sign up for my readers' newsletter. https://storylectory.katcaldwell.com/signup You can always ask me writing questions on instagram @author_katcaldwell

Struggling to cut through the noise and get media attention for your book?This week, publicity powerhouse Leah Paulos—founder of Publicity School and Press Shop PR—unpacks what it really takes to get noticed. With 25+ years at the crossroads of publishing and media, Leah shares proven strategies that put PR within reach for every author, no matter your budget or connections.You'll hear how to:Plant publicity seeds early so you're not scrambling at launch.Own your role—why even traditionally published authors can't sit back and wait.Leverage smaller outlets like podcasts, niche publications, and local media for outsized impact.Pitch like a pro with short, story-driven angles that grab attention fast.Stay organized with a simple system that turns outreach chaos into clarity.Leah makes publicity feel doable, even for first-time authors, with a step-by-step roadmap to get your book in front of the media who matter.Tune in now to listen to Leah's wisdom.Here's how to connect with Leah:WebsiteLinkedIn*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you're ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

You've poured your heart into writing your book, but now you're staring down the next challenge: how do you actually get it into readers' hands? Marketing your book can feel overwhelming, but it doesn't have to be. With the right tools—like AI—you can turn it into a streamlined, even fun, part of your creative process.In this episode, I'm breaking down five beginner-friendly ways AI can help you market your book and connect with readers, all while keeping your voice authentic and your time focused on writing.Tune in to learn:[03:30] How to use AI to craft an author website that feels personal, professional, and uniquely YOU—even if tech isn't your thing.[05:40] The exact prompts to create a welcome email sequence that turns casual subscribers into loyal fans.[08:40] How AI can help you brainstorm and batch-create social media content that connects with readers (without the overwhelm).[10:55] A step-by-step process for using AI to write a book description that hooks readers and drives sales.[13:00] How to leverage AI to draft personalized podcast pitches that get you booked on shows your readers already love.Whether you're just starting to write or gearing up to publish, these AI strategies will help you market your book with ease and confidence. Tune in now and start using AI to connect with readers today!

Spotify and TikTok are teaming up to change how readers discover audiobooks, but that's just the beginning. In this week's self-publishing news, Draft2Digital responds to the KDP Select library shift, CraveBooks rolls out new perks, and the founder of Book Award Pro shares why niche awards might be more powerful than you think. - The Final 3 | My Kickstarter Campaign - https://DaleLinks.com/Kickstarter - Draft2Digital - https://www.dalelinks.com/d2d (referral link) - D2D's The Indie Advantage - https://authoremail.com/email/campaigns/ft563zqc4b1e8 - D2D Answers: Getting Your Books into Libraries While Enrolled In Kindle Unlimited - https://www.youtube.com/watch?v=kv__4chF-Oo - KDP Select Undergoes MASSIVE Change... It'll Surprise You - https://youtu.be/EpeDj4b4SHs - Publishers Weekly: Spotify Launches BookTok Hub - https://www.publishersweekly.com/pw/by-topic/international/international-book-news/article/98564-spotify-teams-with-tiktok-on-booktok-hub.html - Publishers Weekly: ReaderLink Agrees to Buy Baker & Taylor - https://www.publishersweekly.com/pw/by-topic/industry-news/industry-deals/article/98575-readerlink-agrees-to-buy-baker-taylor.html - ALLi: Small Awards, Big Impact: Why Niche Recognition Can Outperform Major Prizes - https://selfpublishingadvice.org/small-awards-big-impact/ - CraveBooks - https://DaleLinks.com/CraveBooks (affiliate link) - Get Authentic Book Reviews - https://GetAuthenticBookReviews.com - Book Marketing that works: Insights from Dale L. Roberts - https://streamyard.com/watch/ujr67ajAi499 - Book Marketing in 2025: What Works and What Doesn't | Joe Solari of ‪@AuthorNationLive‬ - https://www.youtube.com/live/tU3ffjzZBTc?si=wy7_FnKRqfw3t8zj‬ Subscribe to The Self-Publishing Hub - https://TheSelfPublishingHub.com Subscribe to my email newsletter - https://DaleLinks.com/SignUp Join Channel Memberships - https://DaleLinks.com/Memberships Join Me on Discord - https://DaleLinks.com/Discord Check out my main YouTube channel - https://www.youtube.com/@dalelroberts My Books - https://DaleLinks.com/MyBooks Wanna tip me? Visit https://dalelroberts.gumroad.com/coffee. Where noted, some outbound links financially benefit the channel through affiliate programs. I only endorse programs, products, or services I use and can stand confidently behind. These links do not affect your purchase price and greatly helps to building and growing this channel. Thanks in advance for understanding! - Dale L. Roberts​

In this episode of Talking Book Publishing, hosts Kathleen and Adanna sit down with one of the industry's most respected voices in author publicity and media coaching: Kim Dower. As the founder of Kim-from-L.A. Literary & Media Services, Kim has spent over 40 years helping writers become not just authors, but compelling public speakers. She's also an award-winning poet and co-author of Life is a Series of Presentations, the book that introduced the 8 Presentation Practices—essential tools for anyone looking to connect with an audience.Kim dives deep into the heart of media training, sharing why authors must separate the book from how they speak about it. She discusses the power of storytelling, how to overcome the fear of public speaking, and why humor and vulnerability are crucial in every author's toolkit. Whether you're preparing for a book tour, podcast appearance, or public reading, this episode offers invaluable insight for turning your message into a magnetic presentation.We'd like to hear from you. If you have topics or speakers you'd like us to interview, please email us at podcast@talkingbookpublishing.today and join the conversation in the comments on our Instagram @writerspubsnet.

You want to speak. You've got a message. But is your business ready to keep what the stage brings?In this episode, bestselling author and strategist Israel Duran shares why chasing visibility without structure is a costly mistake. You'll learn the “leaky bucket” trap most authors fall into—and how to fix it before you step into the spotlight.This isn't just about landing stages. It's about building a platform that pays off.In this episode, you'll discover:Why some speakers lose money after a standing ovationThe “law of the leak”—and how it sabotages your momentumOne blind spot that stalls most authors (and how to fix it fast)The four-step system that turns your book into a movementWhy building your own stage is the smartest move right nowThe truth about TEDx—and what to do before you ever applyIf you're ready to stop playing small, this episode flips the switch. Tune in now!Here's how to connect with Israel:Instagram - DM Israel for your copy of his "The Online Business Blueprint"FacebookLinkedInGet your copy of Israel's Book: Service of Speaking: How to Land 3 Stages in 30 Days  *************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you're ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.

Worried about your KDP Select reads dropping to zero? Some authors are reporting strange behavior inside Kindle Unlimited, while a major AI lawsuit involving $1.5 billion hits a possible roadblock. Plus, new tools for library discoverability, podcast interviews that don't sell books, and surprising updates from the review and marketing world. It's a packed week of self-publishing news you don't want to miss. The Final 3 Kickstarter - https://DaleLinks.com/Kickstarter KDP Community: KENP Reads Dropped to Zero Since Aug 14 — Anyone Else? - https://www.kdpcommunity.com/s/question/0D5at00000OJ6NTCA1/kenp-reads-dropped-to-zero-since-aug-14-anyone-else?language=en_US&t=1757978262334 Anthropic Lawsuit: Judge Is Unhappy about the Details of $1.5 Billion Settlement (source: The Bottom Line) - https://janefriedman.com/the-bottom-line-janes-publishing-industry-newsletter/  Books by Bots - https://americanlibrariesmagazine.org/2025/09/02/books-by-bots/  ALLi Podcast: Libby App Releases Inspire Me AI Tool - https://selfpublishingadvice.org/podcast-inspire-me/  Writer Beware: Protecting Intellectual Property: What Writers Need to Know About Copyright - https://writerbeware.blog/2025/09/12/protecting-intellectual-property-what-writers-need-to-know-about-copyright/  The Jay Shetty Effect (Or Lack Thereof) - https://michelleglogovac.substack.com/p/the-jay-shetty-effect-or-lack-thereof  ProWritingAid: Novel November - https://dalelinks.com/novnov (affiliate link) Get Authentic Book Reviews - https://GetAuthenticBookReviews.com  Why Most Authors Waste Their Back Matter (and How to Fix It) - https://youtu.be/UgQNGZgOiQw?si=-gjXpu1Y98z8q4gr  SPTT 094 – Mastering Self-Publishing and Starting Over with Fiction - https://youtu.be/ceZdgmTZtcc?si=dZluHaCnEV6L2tmx  Tertulia for Authors - http://DaleLinks.com/Tertulia (affiliate link) Book Marketing that Works: Insights from Dale L. Roberts - https://streamyard.com/watch/ujr67ajAi499  ALLi's 2025 Author Income Survey - https://allianceindependentauthors.org/survey Subscribe to The Self-Publishing Hub - https://TheSelfPublishingHub.com Subscribe to my email newsletter - https://DaleLinks.com/SignUp  Join Channel Memberships - https://DaleLinks.com/Memberships  Join Me on Discord - https://DaleLinks.com/Discord  Check out my main YouTube channel  - https://www.youtube.com/@dalelroberts My Books - https://DaleLinks.com/MyBooks Wanna tip me? Visit https://dalelroberts.gumroad.com/coffee. Where noted, some outbound links financially benefit the channel through affiliate programs. I only endorse programs, products, or services I use and can stand confidently behind. These links do not affect your purchase price and greatly helps to building and growing this channel. Thanks in advance for understanding! - Dale L. Roberts

Stop spinning your wheels on social media! In this video, I break down the #1 mistake authors make when marketing their books and show you the complete 3-part system that actually sells books consistently.LinksThe Author Circle

Tired of one-size-fits-all marketing advice? Same. That's why in this Author Culture episode, I'm cutting through the noise and showing you how to filter your marketing strategy through your unique motivations - your reason and your why.We'll talk about balancing profit goals, reader impact, and personal expression so you can stop stressing about what you “should” do and start leaning into what works for you.You'll leave with a better sense of balance—and permission to pursue your unique success. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit authorculture.substack.com/subscribe

Think you're not funny? Think again. This episode shows you how to add humor to your writing without sounding fake or forced. You'll see how laughter creates stronger connections, makes stories unforgettable, and adds serious appeal to your book.You'll pick up simple techniques to spot everyday comedy, use surprise for impact, and layer in humor that feels natural. You'll also learn how to test your jokes, avoid cultural missteps, and develop your funny side—even if it doesn't come easy.In this episode you'll discover:Everyday humor: How to turn real-life mishaps into story goldPage vs. stage: Why writing jokes can be easier than delivering them liveSmart sensitivity: Keep humor kind, relatable, and culturally awareBuild your funny muscle: Practical ways to practice and sharpen your humorIf you want your readers to laugh, connect, and remember your work, this episode is your guide.Here's how to connect with Gina:Go to Gina's Website to request a free bookmark and a signed bookplate.LinkedIn: https://www.linkedin.com/in/ginaramseyFaceBook: https://www.facebook.com/ginaramsey429Instagram: https://www.instagram.com/@ginaramsey429Gina's books: Burnt Gloveboxes II: Embracing Life When It Goes Up in Flames*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you're ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.

Let's be honest—most authors don't have hours to pour into content every week. And yet, if you want to sell books, connect with readers, and stay visible… you need content.But creating it from scratch every single week? That's the fast track to burnout.In this episode, Jenn walks you through a simple, strategic system that helps you create authentic, effective content in less than an hour a week. This is the exact method we teach inside the Author Marketing Assistant—and it's designed to make your content not only easier to create, but also way more powerful.LINKSThe Author Marketing Assistant

Want your book promotion to feel real—and actually work? Too many authors either hide behind stiff, cookie-cutter marketing or get stuck staring at a blank screen. The secret isn't choosing between authenticity and automation, it's about blending the two.This week's guest is Cheryl Evans. She's a marketing strategist, author, and founder of the Business Witch Academy. Cheryl shows you how to mix heart with AI to build campaigns that connect and convert.Cheryl has over 20 years of experience helping entrepreneurs amplify their voices. She shows you how to add personality to your promotions. She explains how to stay consistent with your message. And she reveals how to use AI as your creative sidekick, rather than view it as your competition.In this episode you'll discover:Authenticity that sells: Why showing up as yourself builds trust and boosts book salesAI in your voice: How to “teach” AI your style so your marketing feels real, not roboticMindset shift: See AI as your creative sidekick, not your competitionConsistent visibility: Use AI to repurpose content and stay present without the stressStory-driven branding: How a dragon named Ophelia makes marketing unforgettableIf you want marketing that feels genuine and gets results, this conversation is your shortcut. Tune in now!Here's how to connect with Cheryl:WebsiteSubscribe to Cheryl's newsletterShop the StoreLinkedInFacebookInstagramYouTube*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you're ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.

In this episode, host Melanie Johnson sits down with marketing and sales veteran, best-selling author, and self-development enthusiast Peter Remington. With decades of experience leading multi-million dollar sales teams and collaborating with major brands, Peter shares his unique journey from car sales to corporate radio, and how powerful personal transformation and mindset shifts have shaped his career and mission. Get ready for inspiring insights into building your personal brand, the incredible impact of collaboration, and why mindset is crucial for entrepreneurial success. Peter also gives us a behind-the-scenes look at his latest project—a compilation book featuring the real-life stories of nearly 30 entrepreneurs, each sharing the wins, struggles, and moments that defined their business journey. Plus, discover how Peter repurposes content, leveraging books, apps, courses, and daily inspiration to reach and uplift thousands.

Do you have an organized, detailed, strategic marketing plan for every book that you publish? President and Founder of Media Kit Buzz Brian Feinblum joins “Inside Independent Publishing (with IBPA)” to share expert tips about the most important aspects of a book marketing plan pre-publication, during publication, and post-publication, including what your budget should be, best practices for marketing through email lists, social media, advertisements, and much more.PARTICIPANTSBrian Feinblum has been an award-winning book promoter and marketer for over three decades, working with thousands of authors and scores of book publishers to promote books of every genre, including children's books, poetry, fiction, and non-fiction. He worked for two independent publishers as their publicity director, and for 21 years was the chief marketing officer for the nation's largest book publicity firm. His own company, Media Kit Buzz Inc, celebrates five years of providing book marketing consulting and public relations services.You may enjoy reading his award-winning blog of 14 years, which has generated over 4.7 million page views, BookMarketingBuzzBlog. BookBaby and FeedSpot each recognized this as one of the best book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.” He can be reached at brianfeinlbum@gmail.comHe has worked with indie presses, small presses, the Big 5, university presses, hybrids, and self-published authors, ranging from bestselling authors such as Dr. Ruth, Mark Victor Hansen, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler, as well as many first-time, self-published, unknown authors -- and everything in between. His clients have been featured in the New York Times, USA Today, and Wall Street Journal, as well as on nationally syndicated radio and television shows and major podcasts. He has spoken before many writer's conferences and presented for several years at Book Expo America. He has been published numerous times in The Writer magazine and The Independent. He served as a judge for the IBPA Book Awards.Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke assists the 3,900 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He's also passionate about indie publishing, because he's an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSLearn more about the many benefits of becoming a member of Independent Book Publishers Association (IBPA) here: https://www.ibpa-online.org/Learn more about Book Marketing Buzz Blog here: www.bookmarketingbuzzblog.blogspot.com  Sell more books with IBPA's book marketing programs here: https://www.ibpa-online.org/page/ListofBenefits#sellmorebooksFollow IBPA on:Facebook – https://www.facebook.com/IBPAonlineX – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/Follow Brian Feinblum here:LinkedIn - linkedin.com/in/brianfeinblum Facebook -https://www.facebook.com/brian.feinblum

Think your book is ready for the world? Not so fast. Before you publish, you need a plan. And this week's guest, Naren Aryal, CEO, Amplify Publishing Group helps you build one that actually works.You'll get the inside track on today's publishing options: traditional, self, and hybrid. More important, you'll learn how to pick the path that fits your goals, and how to turn your book into something bigger.Find out why the smartest authors start marketing long before launch, how a clear target audience changes everything, and why your book might be your best tool for landing speaking gigs, consulting clients, and global deals.In this episode you'll discover how to...Pick your path: The real-world pros and cons of each publishing modelAvoid the launch trap: Why most books flop—and what to do insteadMake your book work harder: Get more than sales—get leads, stages, and dealsGrow before you go live: Build your audience early and connect like a proIf you want your book to do more than sit on a shelf, hit the play button now!Here's how to connect with Naren:WebsiteEmailLinkedIn - NarenLinkedIn - Amplify PublishingInstagram*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you're ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.

How to Publish a Book and Build Authority with Angela DeCaires (The Price and Value Journey, Episode 145) For many professional service providers, writing a book is more than just a dream. Becoming the author of a well-crafted book is one of the most effective ways to establish authority, strengthen client trust, and create new […]

Think AI can't sound like you? Think again.Author and email strategist Kathy Farah is back with fresh, real-world tactics for using AI to market your book without losing your voice.She breaks down how to save time, repurpose your writing, and stay human in every post, email, and promo. Whether you're tech-curious or already dabbling, this episode shows you how to plug AI into your creative workflow without turning robotic.In this episode, you'll discover how to...Turn chapters into scroll-stopping postsTrain AI to write like youPrompt smarter for stronger resultsCatch the AI red flags pros look out forTest-drive top tools like ChatGPT, Claude, and PerplexityReady to stop staring at the blinking cursor? Hit play and let AI carry the load—your way.Here's how to connect with Kathy:EmailWebsiteLinkedIn Instagram Download Kathy's free gift "10 AI Prompts"*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you're ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.

What if the title you love, the story you've lived, or the brand you're building could land you in legal trouble?This week, attorney and author Cheri Andrews reveals what most writers miss about protecting their books and businesses. From book titles to memoir minefields, she breaks down the must-know legal moves every author should make before publishing.In this episode, you'll discover:Why skipping copyright could cost you more than your bookThe truth about titles—and what you can't protectMemoir red flags that could trigger lawsuitsWhen a quote crosses the line into copyright violationHow one missed step can destroy your brandProtect your words. Own your work. Avoid expensive mistakes.Listen now for the legal clarity every author needs.Here's how to connect with Cheri:EmailWebsiteLinkedInFacebook Business PageInstagramDownload Cheri's free gift, "Safeguard Your Success"*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you're ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.

Your website has 5 seconds to make a first impression. Is yours working for you, or against you? If your homepage is cluttered, confusing, or unclear, chances are your visitors aren't sticking around. And in today's digital-first world, that could be costing you more than you think. This is an episode where I take part in a Super Learning Session with Page Two, a publishing company. We covered everything authors and experts need to know about building a website that feels clear, compelling, and conversion-ready. Clean, Cohesive Design That Keeps People On Your Site If your website feels cluttered or chaotic, visitors won't stick around. In this session, you'll learn how to use white space, color, and font pairings to create a sense of clarity and calm. We talk about why less is more when it comes to design and how to make sure every visual element on your site works for you, not against you.  Because when your design is clean and intentional, people feel confident exploring what you have to offer. Content That Speaks Directly to Your Reader Your website shouldn't start with a paragraph about you. It should start with a reason for your visitor to keep reading. I share how to write homepage content that's focused on your audience, not just your accolades. You'll learn how to highlight what makes your work different, guide visitors toward a single clear action, and turn casual browsers into book buyers, email subscribers, or future clients. Enjoy this episode… Soundbytes 03:05 - 05:20 “So if you think of walking into an art museum or going into a botanical garden or going into a restaurant that's very nicely designed, we have visceral reactions to the spaces we're in. And websites also create visceral reactions for people.” 03:52 - 04:04 “I wouldn't use more than three different fonts on a website, so you might have one for headings, one for the actual text, and then maybe a different font for call to actions.” Quotes “Great design is in the details.” “Clean design can just exude a very calm emotion in somebody that's looking at your website and make them want to stay on there.“ “Just put the minimum of what you want on a web page. The beauty of a web page is that you can put as much text on it as you want–but that's also the negative of a webpage.” Links mentioned in this episode: Connect with brandiD Easy Tips to Adjust your website: https://buildmybrandid.com/website-tweaks/ Personality Quiz: https://content.leadquizzes.com/lp/jqgbMsr00g  Ready to elevate your digital presence with a powerful brand or website?  Contact us here: https://thebrandid.com/contact-form/ From Our Guest Host Website: https://pagetwo.com/  Connect with Page Two on LinkedIn: https://www.linkedin.com/company/page-two/

Send us a textWant to grow your audience without sounding like you're tooting your own horn? This episode will shift your mindset on book marketing—and marketing in general.In this insightful interview, I (Kendra Corman) sit down with Becky Robinson, author of Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause and founder of Weaving Influence. Together, we dive into how authors, thought leaders, and service providers can expand their reach, repurpose their content, and market with purpose—without feeling like they're “bothering” people.Whether you've written a book, are thinking about it, or just want your ideas to land with the right people, this episode is packed with practical tips and refreshing reframes about what real visibility looks like.We cover:

Is your website actually helping you sell books—or just taking up space online?This week's guest, Sandra Beatty, turns websites into lead machines. She's a conversion copywriter, strategist, and children's author who helps authors and service pros transform casual visitors into loyal buyers.If your site looks good but doesn't bring results, Sandra shows you why—and how to fix it. From layout to landing pages, she breaks down what actually works for authors who want more than just clicks.In this episode, you'll learn:Book site or author site? How to pick the one that drives real results—or why you might need bothThe landing page fix: What your current book page is probably missingCTA clarity: The one mistake killing your conversions (and how to fix it fast)Your about page, reimagined: Why it's doing more heavy lifting than you thinkBuild trust like a pro: How showing your pricing and tackling objections turns browsers into buyersIf you want a website that actually works for your author business, this episode is your roadmap.Here's how to connect with Sandra:EmailWebsiteLinkedInYouTubeFree listener gift - Conversion Express: Free and live 15-minute tutorials on marketing and website strategies to get more customers.*************************************************************************Want book marketing ideas that go beyond the basics? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways.

How do you go from Michigan small business roots and San Francisco startups to the frontlines of reviving a beloved publishing company—and what have you learned along the way? In this insightful episode, host Ed Parcaut sits down with Eric Jorgensen, CEO of Scribe Media, author, operator, and entrepreneur. Eric opens up about his journey from working in venture-backed Silicon Valley startups (including his decade-long run at Zaarly), to publishing his own books, and eventually stepping in to save Scribe Media after its near-collapse. Drawing from his background as both an operator and an author, Eric shares the skills that helped him navigate crisis, what it means to truly listen to customers, and why clear communication between product and audience is the key to building anything lasting. You'll hear: The difference between self-publishing, traditional publishing, and why owning your book matters Insider lessons from the “jobs to be done” framework for understanding what customers really need Real talk on the challenges and rewards of writing a book (including typos, reviews, covering niche topics, and the emotional journey behind every decision) How Eric and his team helped bring Scribe Media back to life—and what the future holds for authors Whether you're an entrepreneur thinking about taking your story to the page, or a curious listener interested in business turnaround stories, this episode is packed with honest advice, personal stories, and practical tips on telling your story and building your authority. Learn more about Scribe Media, writing your own book, and why sometimes the best path forward is helping others share what they know with the world. Connect with Scribe Media: https://scribemedia.com Connect with Ed Parcaut: https://edparcaut.com Ready to become the authority in your industry? Press play and find inspiration for your own journey! #EdParcaut #EricJorgensen #InnerEdisonPodcast #ScribeMedia #BookPublishing #Entrepreneurship #SelfPublishing #WritingJourney #AuthorLife #BusinessBooks #PublishingAdvice #Ghostwriting #BookMarketing #StartupStories #Leadership #PodcastInterview #BookLaunch #AuthorExperience #PublishingIndustry #Storytelling

Feeling overwhelmed by scattered book marketing strategies that aren't helping you sell books? In this episode, Jenn breaks down why most author marketing feels frustrating and what to do instead. You'll learn how to create a simple system rooted in clarity, connection, and consistency to finally start seeing results. Perfect for fiction and non-fiction authors who want to market smarter, not harder.LinksMarketing in MinutesAuthor Marketing Assistant

Thinking about hiring help for your author business—but not sure where to start?If you're feeling stretched thin, stuck in the weeds, or simply unsure how to grow beyond “just you,” this episode is for you.Jamie Van Cuyk, CEO of Growing Your Team, knows how overwhelming hiring can feel—especially when your business is personal. She's helped countless creative entrepreneurs like you find the right first hire without the stress or second-guessing.What if hiring didn't have to feel risky? This conversation reveals when to take the leap, who to hire, and how to protect your time and money.Key takeways:4 Signs It's Time to Hire Stop wondering. Start watching for the key signals your business is ready to grow.Which Role Fits Your Book Business? Contractor or part-timer? Jamie breaks down your options and what works when.How to Avoid a Bad Hire Get clear on who you need before you post the job.A Smarter Way to Hire Learn Jamie's step-by-step system—from job post to onboarding.Costly Hiring Mistakes to Skip Avoid desperation hires and mismanaged handoffs that stall your momentum.Ready to stop doing it all and start growing smarter? Listen now and make your first hire the right one.Here's how to connect with Jamie:WebsiteInstagramLinkedInDownload Jamie's free gift to listeners: Determine What to Delegate Worksheet*************************************************************************Want book marketing ideas that go beyond the basics? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways.

Struggling to sell your book beyond launch day? You're not alone. Today's guest has cracked the code. In this power-packed episode, I sit down with Susan Neal, author of How to Sell a Thousand Books a Month, to uncover the exact strategies, mindset shifts, and marketing systems she used to sell thousands of books consistently. She is also the CEO of Christian Authors Network, Christian Indie Publishing Association, Christian Indie Awards, and the Blue Lake Christian Writers Conference. Whether you're a first-time author, a ministry-driven writer, Or a multi-passionate creator, this episode will show you: • Why most books stop selling after 30 days, and how to fix it • Susan's repeatable strategy for turning one book into a long-term revenue stream • The secret to leveraging email, keywords, and platform, even if yours is small • Why writing a great book is only half the job, and what the other half looks like • Faith-led encouragement for authors who feel called but discouraged Ready to finally move your message from shelf to sold? Grab a notebook, you're going to want to take notes. Get Susan U. Neal's Book, How To Sell A Thousand Books In A Month HERE Join some amazing and supportive writing communities! https://christianauthorsnetwork.com https://www.facebook.com/ChristianAuthorsNetwork PS>  Join me on my new Substack Newsletter by subscribing here, and learn more strategies, connect me for business advice and get access to special offers! SUBSCRIBE HERE Chapters 00:00 Introduction to Kingdom Writing and Publishing 02:46 The Importance of Marketing for Authors 05:15 Building an Email List and Engaging Readers 07:23 Creating Community Through Email and Social Media 10:13 Transforming Personal Stories into Growth Opportunities 13:06 Developing Multiple Offers from Your Experience 14:46 Establishing Authority and Credibility as an Author 17:31 Preparing for Writing and Platform Building 20:10 Utilizing Social Media and Contests for Visibility 22:57 The Role of Reviews in Building Trust 25:52 The Power of Podcasts and Community Engagement 27:17 Building Authority Through Podcasting 29:32 Leveraging Other Platforms for Marketing 31:10 The Power of Podcast Tours 34:51 Effective Marketing Strategies for Authors 38:25 The Importance of a Press Kit 43:10 Positioning for Media Interviews 44:59 The Value of Book Contests 46:37 Creating a Marketing Plan 54:20 Outro VIDEO podcast (1).mp4    

Brea and Mallory discuss problems with book marketing, plus they solve a book tech question about letting your friends borrow books, and recommend books about moms on adventures. Email us at readingglassespodcast at gmail dot com!Reading Glasses MerchRecommendations StoreSponsors -GreenChefwww.greenchef.com/50GLASSESCODE: 50GLASSESLinks -Reading Glasses Facebook GroupReading Glasses Goodreads GroupAmazon Wish ListNewsletterLibro.fmTo join our Discord channel, email us proof of your Reading-Glasses-supporting Maximum Fun membership!www.maximumfun.org/joinLibraryThingNo Pressure Book Journal!Books Mentioned -Murder on Sex Island by Jo FirestoneStop Me If You've Heard This One by Kristen ArnettMonsters: A Fans Dilemma by Claire DedererAll Fours by Miranda JulyThe Adventures of Amina al-Sirafi by S.A. Chakraborty

Are you looking for national media attention to fuel your book sales?Mary O'Donohue, former post producer for The Oprah Winfrey Show and bestselling author, joins me to share how you can land major media spots—even without industry contacts.In this episode, Mary walks you through the exact steps producers look for when choosing guests. You'll discover how to pitch with purpose, avoid rookie mistakes, and show up as the expert media teams want on-air.If you're ready to turn interviews into visibility, credibility, and sales, this is your blueprint.What You'll Learn:How local media leads to national exposureThe pitching mistake most authors makeWhat producers actually want in a guestWhy your book bio won't work—and what to say insteadHow to showcase your expertise without “selling”This conversation is packed with insights to help you stand out and make your next interview matter. Don't miss it.Here's how to connect with Mary:Website LinkedInDownload Mary's free gift for listeners: "Free Customizable Podcast One-Sheet Templates"*************************************************************************Want book marketing ideas that go beyond the basics? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways.

Tired of book marketing advice that doesn't work in the real world? Angela Yuriko Smith—author, president of the Horror Writers Association, and creator of Authortunities—joins me live to reveal how authors are finding real visibility through the power of strategic promotion. We'll dig into how to make the most of book fairs, awards, conferences, and more—and why most authors overlook the marketing gold that's right in front of them. If you're looking for practical ways to grow your readership without wasting time or money, don't miss this episode. Authortunities - https://authortunities.substack.com/  Angela Yuriko Smith - https://yurikopublishing.com/ Subscribe to The Self-Publishing Hub - https://TheSelfPublishingHub.com  Subscribe to my email newsletter - https://DaleLinks.com/SignUp Join Channel Memberships - https://DaleLinks.com/Memberships Join Me on Discord - https://DaleLinks.com/Discord Check out my main YouTube channel - https://www.youtube.com/@DaleLRoberts My Books - https://DaleLinks.com/MyBooks Wanna tip me? Visit https://dalelroberts.gumroad.com/coffee. Where noted, some outbound links financially benefit the channel through affiliate programs. I only endorse programs, products, or services I use and can stand confidently behind. These links do not affect your purchase price and greatly helps to building and growing this channel. Thanks in advance for understanding! - Dale L. Roberts

Think publishing your book is enough? Think again.If your launch fizzled or your powerful message isn't reaching readers, you're not the only one asking why.In this episode, Debby Kevin, Founder of Highlander Press and champion for women's voices, reveals the real reasons your book isn't selling, and what to do about it. Get ready for myth-busting insights and smart, practical marketing moves that actually work.What you'll discover:Why “publish and pray” fails: With thousands of books hitting Amazon daily, discover what really gets yours seen and sold.Start marketing before you write: Yes, really. Learn how to build buzz early and turn followers into future buyers.Stop trying to reach everyone: Find out why niching down unlocks clarity, connection, and conversions.Your list is your lifeline: Forget chasing algorithms—Debby reveals how to grow an engaged email list that buys.Turn one book into many opportunities: Think beyond the page—repurpose your content into blogs, workshops, and more.If you're ready to go from feeling stuck to becoming a sought-after author with real traction, this conversation is your roadmap.Here's how to connect with Debby:Free gift: Video - Demystifying the Publishing ProcessWebsite   Email LinkedIn   Instagram  TikTok*************************************************************************Want book marketing ideas that go beyond the basics? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways.

#878 Writing a book is hard, but getting people to buy it is even harder. For those of us who dream big, is it possible to make the best seller lists without gaming the system? What does it take to move copies nowadays? More importantly, is it worth it? In this episode, I'm joined by SPI CEO Caleb Wojcik to talk through the entire process of launching my new book, Lean Learning. We discuss the highs, lows, and everything that led to making the New York Times and USA Today best seller lists! Listen in because I'll share the strategies that worked and the challenges that made me wonder if people even read anymore. You'll hear about my podcast tour, using bonuses to drive sales, bulk orders, and how TikTok is transforming the way people buy books. We also talk about working with a traditional publisher. Tune in to hear my unfiltered thoughts! Show notes and more at SmartPassiveIncome.com/session878.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Is your book launch leaving money on the table?What if your book launch could do more than get you on Amazon—it could bring you clients, visibility, and real revenue?This week, launch strategist and bestselling author Robbie Samuels is back to expose the most common launch mistakes nonfiction authors make—and how to flip your book into a powerful business asset. With 650+ Amazon reviews and three bestsellers under his belt, Robbie pulls back the curtain on how to rally your network, supercharge your review count, and build momentum long after launch day.Key takeaways:

Join Roland Frasier and Ryan Deiss on another exciting episode of "The Business Lunch Podcast." In this installment, they follow up on their recent conversation about the book launch of Roland's "Business Wealth Without Risk" with Jay Abraham. Surprisingly, neither "Business Wealth Without Risk" nor Ryan's book, "Get Scalable," were co-authored by both of them, and they discuss why that is. They delve into the unique approach they're taking with their book launches, which is focused on generating deal flow and carving out a distinct space in the business operating system world.Discover how they're intentionally avoiding the typical book launch strategy and aiming to engineer word-of-mouth referability for their books.Don't miss this episode, where Roland and Ryan provide insights into their innovative book launch tactics and strategies.HIGHLIGHTS"The goal of the book is not to write a book that gets bought. It's not to write a book that gets read. It's to write a book that gets referred." "You can eat your cake and have it too because all the things that you said help all of that experience of having an actual business relationship really lets you see a lot more about somebody." "It's not given away for free because free typically is valued at nothing or less by people. The price people pay, right? Who don't pay for it." TIMESTAMPS00:00: Introduction01:49: Writing with a partner07:27: Monetizing content 12:17: Branding16:55: Book Marketing 19:30: Non-traditional launch strategies24:53: Referral TacticsCONNECT • Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

How can you find your voice through writing in different genres and mediums over the years? How can you shift your mindset around book marketing, whatever your age? Betsy Lerner shares her experience of writing and books over decades in the publishing industry. In the intro, Going Local: Authors on the payoffs and pitfalls of […] The post Finding Your Voice, Writing Across Genre And Loving Book Marketing With Betsy Lerner first appeared on The Creative Penn.