Podcasts about book marketing

Page One, produced and hosted by author Holly Lynn Payne, celebrates the craft that goes into writing the first sentence, first paragraph and first page of your favorite books. The first page is often the most rewritten page of any book because it has to work so hard to do so much—hook the reader. We interview master storytellers on the struggles and stories behind the first page of their books. About the guest author: Crystal King's latest book The Happiness Collector was published by Mira. King is also the author of In the Garden of Monsters, The Chef's Secret and Feast of Sorrow, which was long-listed for the Center for Fiction's First Novel Prize and was a Must Read for the MassBook Awards. Her poetry has been nominated for a Pushcart Prize and she served as the former co-editor of the online literary arts journal Plum Ruby Review. In addition to her literary gifts, fueled by a passion for the food, language and culture of Italy, King is a culinary enthusiast and marketing expert. With an MA in critical thinking, she has taught writing, creativity and social media at multiple universities including Boston University, UMass, Mass College of Art, Grub Street and Harvard Extension. A native of the Pacific Northwest, King has made Boston her home. You can find her and lots of wonderful offerings at crystalking.com and IG @crystallyn14. About the host: Holly Lynn Payne is an award-winning novelist and writing coach, and the former CEO and founder of Booxby, a startup built to help authors succeed. She is an internationally published author of four historical fiction novels. Her debut, The Virgin's Knot, was a Barnes & Noble Discover Great New Writers book. She recently finished her first YA crossover novel inspired by her nephew with Down syndrome. She lives in Marin County with her daughter and enjoys mountain biking, surfing and hiking with her dog. To learn more about her books and private writing coaching services, please visit hollylynnpayne.com or find her at Instagram and Twitter @hollylynnpayne. If you have a first page you'd like to submit to the Page One Podcast, please do so here. As an author and writing coach, I know that the first page of any book has to work so hard to do so much—hook the reader. So I thought to ask your favorite master storytellers how they do their magic to hook YOU.  After the first few episodes, it occurred to me that maybe someone listening might be curious how their first page sits with an audience, so I'm opening up Page One to any writer who wants to submit the first page of a book they're currently writing.  If your page is chosen, you'll be invited onto the show to read it and get live feedback from one of Page One's master storytellers. Page One exists to inspire, celebrate and promote the work of both well-known and unknown creative talent.   You can listen to Page One on Apple podcasts, Spotify, Pandora, Stitcher and all your favorite podcast players.  Hear past episodes. If you're interested in getting writing tips and the latest podcast episode updates with the world's beloved master storytellers, please sign up for my very short monthly newsletter at hollylynnpayne.com and follow me @hollylynnpayne on Instagram, Twitter, Goodreads, and Facebook. Your email address is always private and you can always unsubscribe anytime.  The Page One Podcast is created at the foot of a mountain in Marin County, California, and is a labor of love in service to writers and book lovers. My intention is to inspire, educate and celebrate. Thank you for being a part of my creative community!  Be well and keep reading. ~Holly~ Thank you for listening to the Page One Podcast! I hope you enjoyed this episode as much as I loved hosting, producing, and editing it. If you liked it too, here are three ways to share the love:Please share it on social and tag @hollylynnpayne.Leave a review on your favorite podcast players. Tell your friends. Please keep in touch by signing up to receive my Substack newsletter with the latest episodes each month. Delivered to your inbox with a smile. You can contact me at @hollylynnpayne on IG or send me a message on my website, hollylynnpayne.com.For the love of books and writers,Holly Lynn Payne@hollylynnpaynehost, author, writing coachwww.hollylynnpayne.com

With special guests Christine Gunderson and Gabi Coatsworth.We pour everything into our debut books. But what actually gets meaningful results, and what's just noise? In this episode, two authors who've done it more than once give us the honest debrief.Christine Gunderson is an award-winning, Amazon bestselling author. Gabi Coatsworth is an award-winning British-born authorThey'll share what worked, what they'd cut without hesitation, and what they'd tell their debut selves.⁠Join our⁠ Substack⁠⁠ ⁠⁠⁠⁠for posts with quick tips, and a chance to pose questions to Lainey and Paulette! Connect with Christine Gunderson.Connect with Gabi Coatsworth .Episode Sponsor:12 Weeks to Book Launch Success . In this group mastermind program, Lainey works one on one with a group of authors and helps you create a plan to successfully launch your book. ⁠⁠⁠Join the waitlist⁠ ⁠⁠for next time, or ⁠⁠⁠full program info here⁠⁠⁠.

In a crowded marketplace, a well-executed in-person event can do more than sell books—it can elevate a publisher's brand, build lasting reader relationships, and open doors to new opportunities.  In this episode of “Inside Independent Publishing (with IBPA),” W. Brand Publishing Founder JuLee Brand will dive into practical, real-world advice for independent publishers who want to turn live events into powerful marketing and sales engines.  Topics Include:   what materials you need to bring   smart logistical planning that keeps your event running smoothly  proven strategies for promoting your appearance and drawing a crowd  and more!  If you're ready to boost book sales and expand your publishing company's visibility, this conversation is for you. PARTICIPANTS JuLee Brand is a graphic designer, art director, publisher, and storyteller with over 30 years of experience across music, television, and publishing. Founder of W. Brand Publishing and StorySessions™, she specializes in helping authors uncover clarity, meaning, and connection through guided conversation. Her work is rooted in a simple belief: words—and how they're presented—matter. Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke assists the 4,000 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He's also passionate about indie publishing, because he's an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKS Learn more about the many benefits of becoming a member of Independent Book Publishers Association (IBPA) here: https://www.ibpa-online.org/ Check out JuLee Brand's books at https://www.wbrandpub.com/ Follow IBPA on: Facebook – https://www.facebook.com/IBPAonline Instagram - https://www.instagram.com/ibpalovesindies/ LinkedIn: https://www.linkedin.com/company/independent-book-publishers-association Follow W. Brand Publishing on: Facebook & Instagram: @wbrandpub Today's episode is presented by Gatekeeper Press — where authors are family. Gatekeeper Press empowers indie authors with expert publishing, editing, and global distribution services—providing full, white-glove concierge support every step of the way.  Retain 100% of your rights, royalties, and creative control at gatekeeperpress.com.

Are you struggling to turn readers into high-paying coaching clients with your book? You're not alone. Many nonfiction authors assume their book will naturally lead to premium clients. Then they wait. And wait. This week's guest, client acquisition strategist Jesse Holmes, specializes in strategic word-of-mouth. He reveals what turns readers into coaching clients. If you're a nonfiction author, coach, or consultant who wants meaningful conversations, steady referrals, and high-value clients without cold outreach or paid ads, this episode will open your eyes.Jesse shares practical, relationship-driven strategies to help you move beyond passive book promotion and into purposeful connection. The payoff? More warm introductions, better-fit prospects, and conversations that lead to real opportunities. You'll also discover the missing link between book readers and premium clients: intentional relationship building rooted in generosity, clarity, and consistent daily connection.Key TakeawaysYour book builds trust. Conversations create clients. What happens after someone reads your book determines whether they ever hire you.Word of mouth can be engineered. Warm introductions don't have to be random when you build intentional referral relationships.One conversation a day can transform your pipeline. Small, consistent outreach compounds into steady opportunities and ideal clients.Give first to become top of mind. Strategic generosity sparks the reciprocity that leads to referrals and invitations.Clarity makes you referable. When people know exactly who you help, they know exactly who to send your way.Tune in now to start turning conversations into clients.Here's how to connect with Jesse:EmailWebsiteFaceBook*************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

Hi Everyone! I'm going to be sharing my book marketing and publicity efforts at this time for Sun, Moon, and Star, published by Holiday House today!!!Here is more about me:Nancy So Miller is a Korean American children's book author/illustrator and art teacher based in Savannah, Georgia. She creates handmade, dimensional paper worlds that capture the magic and joy of childhood, inviting viewers to feel part of the moment. Her work conveys subtle narratives and emotions brought to life through photography. When she's not teaching or creating art, she enjoys watching K-dramas, cooking Korean food, reading, podcasting, and crocheting. She shares her home with her husband and son.​ Her debut author/illustrator picture book is Sun, Moon, and Star published by Holiday House (Spring 2026).Visit my website:https://www.nmillerillustration.com/Thanks for listening!

“Marketing and selling, especially learning how to do it in written form, is also a form of magic. It's just using words in a different way.” — Beth BaranyAre you ready to learn the skills needed to market your novel? In this episode of How To Write the Future podcast, titled “Marketing and Selling Tips for Sci-Fi & Fantasy Writers” Beth takes listeners on an encouraging journey to guide you over the fear of marketing your novel. From crafting effective marketing hooks to using emotional tropes to how your own writing can market itself. Own your fear and get marketing ready with the supportive guidance from host and award-winning science fiction and fantasy author Beth Barany. FOR CREATIVE WRITING PROFESSIONALS - BUILD YOUR BUSINESS SERVING WRITERSSign up to be notified when our training opens and get a short Creative Business Style Quiz to help you create success.https://bethbarany.com/apprenticeship/Support our work for creatives!Buy me a coffee: https://ko-fi.com/bethbaranyGET HELP WITH YOUR WORLD BUILDING - START HEREFree World Building Workbook for Fiction Writers: https://writersfunzone.com/blog/world-building-resources/GET SOME FREE WRITING COACHING LIVE ON THE PODCASTSign up for the 30-minute Story Success Clinic with Beth Barany: https://writersfunzone.com/blog/story-success-clinic/SHOW PRODUCTION BY Beth BaranySHOW CO-PRODUCTION + NOTES by Kerry-Ann McDadeEDITORIAL SUPPORT by Iman Llompartc. 2026 BETH BARANYhttps://bethbarany.com/Questions? Comments? Send us a text!--- For fiction writers! You've finished your first draft! Congrats! Now what? Are you ready to edit your novel? If you're not sure, then get this checklist and video series and find out! => https://bethbarany.com/htwtfreadytoedit Want to be interviewed on the podcast?Email us! CONNECT WITH BETH via email via LinkedIn CREDITSEDITED WITH DESCRIPT (Affiliate link)MUSIC: Uppbeat.ioDISTRIBUTED BY BUZZSPROUT: https://www.buzzsprout.com/?referrer_id=1994465

What if the reason book marketing feels uncomfortable isn't because you're “bad at selling,” but because you've been taught the wrong approach?This week's guest expert, Susan Trumpler, founder of Unstoppable Women in Business and the SheBoss Café, helps women entrepreneurs build sustainable businesses without riding the revenue roller coaster. In this episode, she tackles one of the biggest blocks authors face: how to market and sell a book without feeling awkward, pushy, or inauthentic.Susan breaks down why so many authors hesitate to talk about their book, what's really behind the discomfort, and how to shift from “selling” to something far more natural and effective. You'll also hear how AI, when used intentionally, can support your voice rather than replace it—making outreach easier, more human, and more aligned with who you are.If you want your book to open conversations rather than create resistance, this episode offers a practical, grounded blueprint.In this episode, you'll learn how to:Reframe selling as sharing something valuable Shift from self-promotion to service so talking about your book feels natural and purposeful.Create buyer-centric connections that resonate Focus on what your readers are already thinking, feeling, and searching for—so your message lands without pressure.Replace rigid scripts with a real process Build an outreach approach that adapts to conversations instead of forcing them.Use AI without losing your voice Train AI tools with your language, stories, and perspective so your marketing sounds like you—not a template.Move past procrastination and perfectionism Learn how co-creating with AI can help you show up consistently without overthinking every word.If you're ready to let go of marketing anxiety and start treating your book like the gift it's meant to be, this conversation will change how you think about visibility, connection, and selling.Here's how to connect with Susan:AI Voice Brand Inventory Guide.WebsiteLinkedIn  FaceBook  Instagram *************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

In this episode, Jodi breaks down what sustainable book marketing really looks like for business owners and leaders, and why long-term promotion should feel manageable rather than exhausting. She explains how marketing energy shifts after launch, why business owners need a different approach than traditional authors use, and how combining active and passive strategies creates a marketing plan your book (and your schedule) can sustain.   Time Stamps: 00:00 — Introduction: Why sustainable book marketing matters 01:00 — Burnout and overwhelm in book marketing 02:20 — Launch energy vs. long-term marketing energy 03:30 — Why business owners market books differently than traditional authors 04:45 — Experimentation and data in book marketing 05:40 — Active vs. passive marketing explained 06:45 — Practical day-to-day marketing approaches 07:15 — Simple visibility tactics that work quietly 08:15 — Quarterly promotion pushes and marketing cycles 09:30 — Building a sustainable long-term marketing plan   Keywords: sustainable book marketing, book marketing for business owners, long-term book marketing strategy, author marketing plan, book promotion strategy, passive book marketing, active book marketing, book launch vs long-term marketing, marketing a business book, entrepreneur author marketing, book marketing burnout, evergreen book funnels, book marketing systems, book marketing for CEOs, book ROI strategy, business book promotion, marketing after book launch, author platform growth, book visibility strategy, marketing books sustainably, book writing for business owners, business owners writing books   Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Write Publish Market Episode 179: Effective Long-Term Book Marketing for Business Owners Writing Books Write Publish Market Episode 143: Think Beyond the Book Launch   LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/15HlbN4esX56SHyL9fgJlh0hyTYoF6txEsGTfoOQkeqc/edit?usp=sharing  

He lost $65,000 USD to a bad publishing deal.Two years later, he built a 6-figure business using LinkedIn DMs.In this episode of LinkedIn Riches, I sit down with HJ Chammas to unpack how he went from a devastating business loss to landing 50+ clients — without paid ads, spammy outreach, or chasing vanity metrics.If you're a coach, consultant, or small business owner wondering whether LinkedIn lead generation still works in 2026, this episode is proof that it does - when you do it the right way.WHAT YOU'LL DISCOVER:0:54 - The $65k mistake that changed everything2:22 - How HJ rebuilt after getting burned5:34 - How a free book sparked a new business6:35 - The relationship-first LinkedIn DM strategy that actually converts9:12 - Why books are still the best authority builder15:03 - The business model behind turning a book into clients20:57 - Publish, Promote, Monetize - HJ's 3-part framework28:47 - How to structure your LinkedIn profile for inbound leads32:08 - The exact LinkedIn DM flow that opens real conversations33:22 - The “icebreaker” message that gets 50%+ reply rates39:06 - The free audit strategy that builds instant trustEPISODE LINKSConnect with HJ Chammas on LinkedIn: https://www.linkedin.com/in/hjchammas/Visit the Authority Publishing Website: https://authority-publishing.com/ 

What if expert authority isn't something you claim—but something the market recognizes?Many nonfiction authors publish a book and expect credibility to follow. Then nothing happens. The book exists, but doors stay closed.This week, Christine Blosdale—five-time #1 bestselling author, award-winning broadcaster, and expert authority coach, unpacks what actually turns a book into leverage.Christine has spent decades in media and marketing. She understands why some authors get invited, quoted, and remembered—while others struggle to be seen. In this conversation, she breaks down how expert authority is built, sustained, and translated into visibility that supports book sales and brand growth.Relevant takeaways:Why authority isn't something you announce What actually causes the market to recognize you as an expert.The mistake most authors make after publishing And how to reposition your book so it opens doors instead of sitting quietly.The messaging shift that changes how readers respond Why centering the audience—not your credentials—builds faster trust.A cleaner way to move past imposter syndrome How focusing on service dissolves self-doubt without waiting for confidence to appear.What keeps expert authority from fading The ongoing adjustments that keep your book and message relevant over time.Listen to the episode to learn how to position your expertise so your book does more than exist—it works.Here's how to connect with Christine:Christine's 10-question quiz Free expert authority callWebsite LinkedIn *************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

If you want to be successful in writing and marketing a book, the first fundamental is simple: Change your attitude. Control your attitude. Your attitude is the only thing in all of marketing a book that you have any control over. Be sure to keep it positive.This book marketing tip and the song lyrics for Changing Attitudes are adapted from a speech by Charles Swindoll.Changing Attitudes LyricsThe longer I live, the more I realizeThe impact of attitude on lifeAttitude is more important than factsAttitude is more important than the past,Than educationThan moneyThan circumstancesThan failureThan successThan what other people think or say or doAttitude is more importantThan appearance, giftedness or skillAttitude will make or breakA company…a church…a homeWe have a choice every dayAbout the attitude we embraceWe cannot change our pastWe cannot change how people actWe cannot change the inevitableThe only thing we can do is playOn the one string we haveAnd that is our attitude every dayLife is 10 percent what happens to usAnd 90 percent of how we react to itWe are in charge of our attitudesWe can make or break every dayIt is our choice. It is our gift.Life is 10 percent what happens to usAnd 90 percent of how we react to itWe are in charge of our attitudeWe can make or break every dayIt is our choice. It is our gift.Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

In this episode of the Self-Publishing with ALLi Member Q&A podcast, hosts Michael La Ronn and Sacha Black discuss how to evaluate the legitimacy of marketing companies approaching authors, particularly those claiming to feature books in book clubs for a fee. Other questions include: Can Amazon print author copies in Australia for local book tours, or must they be shipped from the US How can authors get their print-on-demand books into independent bookshops when distributors list them as "firm purchase" Where can authors find reliable ratings for contests and awards to determine which are reputable What should authors consider when planning their year, including setting achievable goals and maintaining flexibility How can authors balance business growth with personal health and sustainable creative output And more! Find more author advice, tips, and tools at our Self-Publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. About the Hosts Michael La Ronn is ALLi's Outreach Manager. He is the author of over 80 science fiction & fantasy books and self-help books for writers. He writes from the great plains of Iowa and has managed to write while raising a family, working a full-time job, and even attending law school classes in the evenings (now graduated!). You can find his fiction at www.michaellaronn.com and his videos and books for writers at www.authorlevelup.com. Sacha Black is a bestselling and competition winning author, rebel podcaster, speaker and casual rule breaker. She writes fiction under a secret pen name and other books about the art of writing. When Sacha isn't writing, she runs ALLi's blog. She lives in England, with her wife and genius, giant of a son. You can find her on her website, her podcast, and on Instagram.

email chris@drchrisloomdphd.com with "Podcast freebie" to book a coveted FREE guest spot on the show. To book a PREMIUM spot on the Podcast: ⁠⁠⁠⁠https://www.drchrisloomdphd.com/_paylink/AZpgR_7f⁠⁠⁠⁠Book a 1-on-1 coaching call: ⁠⁠⁠⁠https://www.drchrisloomdphd.com/booking-calendar/introductory-session⁠⁠⁠⁠ Become a member of our Podcast community: ⁠⁠⁠⁠https://www.drchrisloomdphd.com/membership⁠⁠⁠⁠Subscribe to our email list: ⁠⁠⁠⁠⁠https://financial-freedom-podcast-with-dr-loo.kit.com/⁠⁠⁠⁠⁠Click here to join PodMatch (the "AirBNB" of Podcasting): ⁠⁠⁠⁠https://www.joinpodmatch.com/drchrisloomdphd⁠⁠⁠⁠Click here to purchase my books on Amazon: ⁠⁠⁠⁠https://amzn.to/2PaQn4p⁠⁠⁠⁠Click here to purchase my audiobooks, visit: ⁠⁠⁠⁠https://www.audible.com/author/Christopher-H-Loo-MD-PhD/B07WFKBG1F⁠⁠⁠⁠To help support the show:CashApp- ⁠⁠⁠⁠https://cash.app/$drchrisloomdphd⁠⁠⁠⁠Venmo- ⁠⁠⁠⁠https://account.venmo.com/u/Chris-Loo-4⁠⁠⁠⁠Buy Me a Coffee- ⁠⁠⁠⁠https://www.buymeacoffee.com/chrisJx⁠⁠⁠⁠Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show.  

What if your book wasn't the end of the journey, but the doorway to the stage?If you're a nonfiction author who wants more credibility, influence, and real-world impact, speaking may be the missing link.This week's guest is Jim Johnson—legendary high school basketball coach, sought-after inspirational speaker, and author of A Coach and a Miracle: Life Lessons from a Man Who Believed in an Autistic Boy. Jim brings a rare blend of coaching discipline, lived experience, and platform wisdom to the conversation.In this episode, Jim breaks down how authors can turn their books into powerful speaking platforms—without being born a “natural speaker” or waiting for perfect conditions. He shares how he transitioned from coach to speaker, the systems he relies on, and why the stage is one of the fastest ways to build authority and expand your reach.Key takeaways:Why great speakers aren't born—and what that means for you The mindset shift that turns speaking from a fear into a skill you can intentionally build.A simple framework that makes talks land every time The SPEAC system Jim relies on to open strong, keep attention, and close with purpose—without sounding scripted.How your book quietly holds multiple speeches inside it A practical way to extract talks, workshops, and keynotes from what you've already written.The subtle shift that makes audiences lean in How to stop presenting to an audience and start creating an experience they feel part of.The overlooked conversations that lead to repeat invitations Why what happens before and after the talk often matters more than the presentation itself.Listen to this episode if you want to see how your book can move beyond the page, and start opening doors on the stage.Here's how to connect with Coach Jim:WebsiteFaceBookLinkedInInstagram X (formerly Twitter) *************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

Welcome to the Pencils&Lipstick Book Marketing Hour! We will be here every month...and we will be working on that title...Every third Monday of every month, Becky Grogan (https://www.beckythebookcoach.com/) will be joining me to talk about book marketing. In this episode we go through what we will be handling, we you can expect and when as well as the dates for the LIVE marketing Q&As that we will have. Be sure to listen!Marketing is NOT just social media, but we will be talking about social media. If you don't have anything set up and want to get things moving, you can check out these Youtube videos for setting up Instagram and TikTok:https://youtu.be/j4nBDjsyGZ0?si=XsSVq_hbiLSaxSAMhttps://youtu.be/KJeU6SP548w?si=hWB6IgopanEdvGwjhttps://youtu.be/KJeU6SP548w?si=hWB6IgopanEdvGwjSign up for my writers' newsletter to learn more about the craft of writing, know when my workshops are and be the first to get exclusive information on my writing retreats. AND to get reminders about the live marketing Q&As that will be happening twice this coming semester. https://katcaldwell.com/writers-newsletterWant more information on my books, author swaps, short stories and what I'm reading? Sign up for my readers' newsletter. https://storylectory.katcaldwell.com/signup You can always ask me writing questions on instagram @author_katcaldwell

We love our book babies, but sometimes they don't sell as well as we'd hope. In this episode of the Best of Book Marketing podcast, we tackle book marketing tips for what to do when you have slow book sales. Hint: sometimes it's the book! We'll cover lots of practical ideas to help get your book sales back on track.Episode Sponsor:12 Weeks to Book Launch Success . In this group mastermind program, Lainey works one on one with a group of authors and helps you create a plan to successfully launch your book. ⁠⁠⁠⁠Join our⁠ Substack⁠⁠ ⁠⁠⁠⁠for posts with quick tips, and a chance to pose questions to Lainey and Paulette!

Lee Wind joins us to talk about the IBPA (Independent Book Publishers Association) Boot Camp for Author Publishers, and how to bring all the pieces together when publishing to find your success.Lee Wind is the Chief Content Officer for the IBPA. He is also an author, who writes the books that would have changed his life as a young Gay Jewish kid. Lee was recently awarded BISG's Industry Champion Award for co-founding We Are Stronger Than Censorship, a program that buys and donates two books to offset every one book challenge.//Draft2Digital is where you start your Indie Author Career//  Looking for your path to self-publishing success? Draft2Digital is the leading ebook publisher and distributor worldwide. We'll convert your manuscript, distribute it online, and support you the whole way—and we won't charge you a dime.  We take a small percentage of the royalties for each sale you make through us, so we only make money when you make money. That's the best kind of business plan.  • Get started now: https://draft2digital.com/• Learn the ins, the outs, and the all-arounds of indie publishing from the industry experts on the D2D Blog: https://Draft2Digital.com/blog  • Promote your books with our Universal Book Links from Books2Read: https://books2read.com  Make sure you bookmark https://D2DLive.com for links to live events, and to catch back episodes of the Self Publishing Insiders Podcast.

Podcast guesting isn't about showing up and hoping for the best. It's about showing up strategically.In this episode, we pull back the curtain on what actually makes podcast guesting work for nonfiction authors—and what quietly sabotages it.My guest is Noemi Beres, co-owner of Podcast Connections, one of the most respected podcast booking agencies in the industry. She shares what hosts look for, what turns them off instantly, and how authors can use podcast guesting to build real authority, not empty exposure.We talk about pitching the right way, showing up as a guest hosts want to re-invite, and turning a single interview into long-term visibility and book sales—even if your book isn't published yet.This is not about chasing interviews. It's about earning them and making them count.Key TakeawaysResearch Before You Pitch Why generic pitches fail and how doing your homework instantly sets you apart.Value Beats Promotion How authors lose credibility when they sell instead of serve—and what to do instead.Treat Interviews Like Conversations What keeps listeners engaged and hosts grateful you showed up.Make One Interview Work Harder How to extend the life of every appearance across your platform.Relationships Matter More Than Reach Why professionalism, gratitude, and follow-up lead to more opportunities than downloads ever will.If podcast guesting is part of your book marketing strategy—or should be—this episode will change how you approach it from here on out.Podcast Connections is an official sponsor of Book Marketing Mentors. Please consider supporting them. See more information below.Here's how to connect with Noemi Website LinkedIn:Instagram:*************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

Join us for an inspiring episode of "The Brand Called You" featuring bestselling author and entrepreneur Kae G Wagner, founder of The Bold Authors Network. In this rich conversation, Kae unveils her remarkable journey from winning her first writing award at 13, through her transition from nonfiction to fiction, and her success with the "Frankie Girl" series. She shares the personal stories that shaped her novels and her mission to empower authors—especially introverts—who struggle with marketing.Discover actionable strategies for book promotion, the vital role of metadata in getting noticed by AI and search engines, the power of reader engagement, and the importance of building your own audience asset through newsletters. Kae also highlights unique collaborative opportunities for writers and gives an inside look at how The Bold Authors Network supports its members in mastering both the mindset and skillset needed for successful book marketing.

Welcome to 2026! Each new year brings the opportunity to begin anew, yet that can be daunting. Rather than start the new writing year feeling overwhelmed out of the gate, Mark Leslie Lefebvre provides encouragement on how to set realistic goals to keep you and your book publishing aspirations on track in 2026.//Draft2Digital is where you start your Indie Author Career//  Looking for your path to self-publishing success? Draft2Digital is the leading ebook publisher and distributor worldwide. We'll convert your manuscript, distribute it online, and support you the whole way—and we won't charge you a dime.  We take a small percentage of the royalties for each sale you make through us, so we only make money when you make money. That's the best kind of business plan.  • Get started now: https://draft2digital.com/• Learn the ins, the outs, and the all-arounds of indie publishing from the industry experts on the D2D Blog: https://Draft2Digital.com/blog  • Promote your books with our Universal Book Links from Books2Read: https://books2read.com  Make sure you bookmark https://D2DLive.com for links to live events, and to catch back episodes of the Self Publishing Insiders Podcast.

Are you curious how a “go-giver” mindset can supercharge your book marketing success and transform your author journey?This week's guest expert is Bob Burg, co-author of the international bestseller "The Go-Giver" and a renowned speaker on relationship-driven success and media training. Bob reveals how authors can leverage authentic value, influence, and media to promote their books more powerfully than ever.Discover proven frameworks for building trust, increasing your reach, and cultivating a thriving fanbase—by focusing on giving immense value and embracing a true abundance mentality.Key Takeaways:The Law of Value: Why giving more than you charge is the real key to selling books that matter.Expanding Your Reach: How income grows when impact grows—and what that means for authors.Authenticity and Influence: Why being real builds trust faster than any marketing tactic.Opening Yourself to Abundance: The mindset shift authors need to receive what their work is worth.Overcoming Obstacles: 24 rejections, one yes—and the lesson every author needs to hear.An inspiring conversation packed with insights for authors who want their books to reach further and work harder.Here's how to connect with BobDownload Bob's free giftWebsiteBuy a copy of "The Go-Giver"*************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

Autumn A. Arnett joins us to talk about the EFA and what you should keep in mind when looking for the right editor for your book.The Editorial Freelancers Association is a nonprofit organization that advances excellence among a dynamic community of freelance editorial professionals by providing opportunities for business development, learning, and networking. EFA members are editors, writers, indexers, proofreaders, researchers, desktop publishers, translators, and others who offer a broad range of skills and specialties.//Draft2Digital is where you start your Indie Author Career//  Looking for your path to self-publishing success? Draft2Digital is the leading ebook publisher and distributor worldwide. We'll convert your manuscript, distribute it online, and support you the whole way—and we won't charge you a dime.  We take a small percentage of the royalties for each sale you make through us, so we only make money when you make money. That's the best kind of business plan.  • Get started now: https://draft2digital.com/• Learn the ins, the outs, and the all-arounds of indie publishing from the industry experts on the D2D Blog: https://Draft2Digital.com/blog  • Promote your books with our Universal Book Links from Books2Read: https://books2read.com  Make sure you bookmark https://D2DLive.com for links to live events, and to catch back episodes of the Self Publishing Insiders Podcast.

Does your book marketing feel forced, awkward, or exhausting?In this episode, Jenn Grace, award-winning author and founder of Publish Your Purpose, shares a smarter way to market your book—one that actually fits who you are. With nearly two decades of experience and more than 200 nonfiction authors supported, Jenn explains how marketing can feel natural, sustainable, and effective.You'll hear why trying to copy someone else's strategy backfires, what thought leadership really means for authors, and how to avoid the post-launch drop-off that leaves so many books invisible.You'll discover:Why marketing works best when it aligns with your strengths and energyWhat thought leadership looks like without hype or a huge platformJenn's Aspen Method: a simple framework for long-term book promotionHow to stop doing everything and focus on what actually moves the needleWhy author success goes beyond sales to impact, connection, and serviceIf you want book marketing that feels good and gets results, this conversation will change how you approach promotion.Get your copy of Jenn's latest book Promote Your PurposeHere's how to connect with Jenn:LinkedInWebsite*************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co

Uncover the latest trends in book marketing innovation straight from three industry disruptors who are reshaping the author's journey. Juliet Clark sits down with Kathleen Kaiser of the ProBookLaunch; Desireé Duffy, founder of the PR agency Black Château and The BookFest; and Jared Kuritz, CEO of Strategies Public Relations and CMO of the cutting-edge audio platform Zoundy. They tackle the shift in publishing, beginning with the explosive growth of the audiobook market, which has now surpassed e-books in sales. They also explore new platforms like Zoundy that offer authors unprecedented marketing and list-building control. Learn why Kathleen asserts that marketing is a science and how her agency uses AI to automate media kit creation. Desireé highlights the resurgence of listicle articles and the enduring importance of human connection, even as technology speeds up. Finally, Jared breaks down the essential business model every author needs. He covers the critical mindset shift: building your community, not just selling your book, starting 12 to 24 months in advance.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

In this week's AuthorU-Your Guide to Book Publishing, Dr. Judith Briles, host of the AuthorU-Your Guide to Book Publishing podcast, has invited book marketing guru John Kremer to step up and reveal his key tips for 2026 success for authors. Your goal: You want to create what others want to read. Smart 2026 strategies include: -Revisiting your website and updating each page's metadata. -Why you need to visually post the price of your books and other “products for sale” on your website. -Hooking onto existing bestseller titles and authors in your genre with ongoing posts. - Hooking onto names of authors and their titles that are bestsellers in bookstores you want to work with. -Commit to "knocking on doors" 20 times a week. Pitching you and your book--speaking, podcast guesting. -80% of book sales come from "word of mouth." Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast. It's ranked in the Top Ten of bookmarketing campaigns. Since its inception seven years ago, the AuthorU-Your Guide to Book Publishing podcast with over 21 million listeners downloading various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber.

Thomas Dean Donnelly has been a professional screenwriter for over 30 years. In that time he has written on major projects, from Voltron to Uncharted, and from Marvel's Doctor Strange to The Walking Dead. During the Hollywood writers strike he wrote his first novel: YEAR OF THE RABBIT and just release its sequel YEAR OF THE HORSE, both spy thrillers. T.D. Donnelly joins us to share practices he has used in his writing to build memorable characters and stories for the screen.//Draft2Digital is where you start your Indie Author Career//  Looking for your path to self-publishing success? Draft2Digital is the leading ebook publisher and distributor worldwide. We'll convert your manuscript, distribute it online, and support you the whole way—and we won't charge you a dime.  We take a small percentage of the royalties for each sale you make through us, so we only make money when you make money. That's the best kind of business plan.  • Get started now: https://draft2digital.com/• Learn the ins, the outs, and the all-arounds of indie publishing from the industry experts on the D2D Blog: https://Draft2Digital.com/blog  • Promote your books with our Universal Book Links from Books2Read: https://books2read.com  Make sure you bookmark https://D2DLive.com for links to live events, and to catch back episodes of the Self Publishing Insiders Podcast.

Are you guessing what works on your author website, or do you actually know?In this episode, you'll hear expertise from Philippa Gamse, a veteran digital marketing strategist and author of Website Wealth. She shows you how to use website analytics to make smarter marketing decisions. And how to spot new opportunities already hiding on your site.If numbers make your eyes glaze over or you've never opened your site stats, this conversation will change how you see analytics. Philippa breaks it down into clear, practical steps any author can use, without any tech overwhelm.What you'll discover:What web analytics really tell you about reader behavior and why they matterSimple, free tools that show not just what visitors do, but whyWhere calls to action actually belong and why one at the bottom isn't enoughHow site search data can spark new content ideas, book topics, and marketsThe biggest analytics mistakes authors make and how to focus on metrics that matterYour website is already collecting valuable information. This episode shows you how to use it to attract readers, improve conversions, and make your book marketing work harder.Download Philippa's "Hidden Gems" ebookHere's how to connect with Philippa:WebsiteLinkedInGet a copy of Philippa's latest book "Website Wealth: A Business Leader's Guide to Driving Real Value from your Analytics"*************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co

Ready to make 2026 your best publishing and book marketing year yet? In this essential guide, host Juliet Clark dives deep into the hottest trends shaping the publishing world. From the explosion of genre-bending fiction (think Sci-Fi Mystery and Romantic City!) and the ongoing demand for authentic, human-written content, to leveraging cutting-edge AI tools for editing and marketing—we've got your roadmap. Discover the genres set to dominate, tech trends you can't ignore, and monetization strategies that work! If you're an author looking to lead, connect with readers, and reach your publishing goals, you need to hear this now. Tune in and get your 2026 strategy locked down!Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

This special Christmas Day 2025 episode is a pre-recorded one with Mark Leslie Lefebvre who introduces a series of clips that highlight just 14 of the amazing episodes that have been brought to you every week in this past year.//Draft2Digital is where you start your Indie Author Career//  Looking for your path to self-publishing success? Draft2Digital is the leading ebook publisher and distributor worldwide. We'll convert your manuscript, distribute it online, and support you the whole way—and we won't charge you a dime.  We take a small percentage of the royalties for each sale you make through us, so we only make money when you make money. That's the best kind of business plan.  • Get started now: https://draft2digital.com/• Learn the ins, the outs, and the all-arounds of indie publishing from the industry experts on the D2D Blog: https://Draft2Digital.com/blog  • Promote your books with our Universal Book Links from Books2Read: https://books2read.com  Make sure you bookmark https://D2DLive.com for links to live events, and to catch back episodes of the Self Publishing Insiders Podcast.

Every single day, there are news stories about artificial intelligence (AI)—most notably, controversies about unethical practices by companies that offer AI services—so independent publishers are trying to determine if using AI is the right fit for their businesses.Author and Indie Author Magazine Co-Founder and Publisher Chelle Honiker joins “Inside Independent Publishing (with IBPA)” to share her expertise on the subject, including the ethical concerns about using AI, what the most effective AI platforms are for publishers, how AI can be used to help publishers run their businesses more efficiently, and much more.PARTICIPANTSChelle Honiker is the co-founder and publisher of Indie Author Magazine, IndieAuthorTraining, Indie Author Tools, and Direct2Readers.com. Her team of more than 80 writers, editors, trainers, and support staff provides resources and insights that help authors navigate the complexities of self-publishing. Her role as the programming director for Author Nation, an annual conference in Las Vegas, further exemplifies her commitment to fostering a community where authors can grow and succeed.With a career spanning over two decades in executive operations and leadership, Chelle has honed her skills in managing complex projects and delivering impactful training programs. Her experience as a speaker and TEDx Organizer has taken her to many countries, where she has shared her insights with diverse audiences.Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke assists the 4,000 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He's also passionate about indie publishing, because he's an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSLearn more about the many benefits of becoming a member of Independent Book Publishers Association (IBPA) here: https://www.ibpa-online.org/Check out Chelle Honiker's books at https://chellehoniker.com/Also, learn more about Indie Author Magazine at https://indieauthormagazine.com/Follow IBPA on:Facebook – https://www.facebook.com/IBPAonlineX – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/Today's episode is presented by Gatekeeper Press — where authors are family. Gatekeeper Press empowers indie authors with expert publishing, editing, and global distribution services—providing full, white-glove concierge support every step of the way. Retain 100% of your rights, royalties, and creative control at gatekeeperpress.com.

Does book marketing feel confusing, overwhelming, or like something everyone else understands but you? You're not alone. And more importantly, you're not stuck.In this episode, Jason Fishman, CEO of Digital Niche Agency is my guest expert. With over 15 years of experience scaling digital marketing strategies, Jason pulls back the curtain on what actually works when it comes to marketing a nonfiction book. Not hype. Not hustle. A clear, practical path you can follow with confidence.You'll learn why most authors struggle because they blur the line between marketing and selling, and how separating the two instantly brings focus. We also discuss why understanding your niche and your competition saves time, money, and frustration before you promote anything.We explore simple ways to build momentum using content, partnerships, and small tests that show you what works without blowing your budget. You'll hear how to create early interest, activate your existing network, and make your launch work harder.In this episode, you'll discover:• What your competitors can teach you (without copying them) One quick audit that reveals how to position your book more clearly.• Why most content fails and how to fix it How simple offers and funnels turn attention into real interest.• The hidden purpose of a pre-launch It's not about hype. It's about momentum and visibility that lasts.• Why reviews are easier than you think How repetition, follow-up, and volume do the heavy lifting for you.If you want a simpler, smarter way to market your book and stop guessing what might work, this episode gives you a clear place to start.Here's how to connect with Jason:LinkedIn  YouTube Website*************************************************************************How to Turn Your Ideas into Endless Content Feeling stuck every time you try to write for your business? Lisa Bloom's free training, AI Storytelling for Business Growth, is here to change that. She'll show you how to tap into the stories you already have, build a reusable content vault, and use AI to stay creative and authentic. No more blank pages or forced ideas. Three live sessions to choose from. Grab your free seat now and make storytelling your easiest growth tool.

What happens when curiosity, resilience, and storytelling collide over a lifetime of building What does it really take to build an Unstoppable career in publishing without shortcuts or hype? In this episode, I sit down with publicist Mickey Mickelson to talk about the real work behind book promotion, author branding, and long-term visibility. Mickey shares his journey from banking into publishing, how Creative Edge grew from one client to over one hundred, and why most authors misunderstand marketing, social media, and publicity. We explore why relationships matter more than bestseller lists, how authors limit themselves by staying inside their genre, and why professionalism is non-negotiable in media. This conversation is a practical look at what it takes to build trust, credibility, and an Unstoppable presence in today's publishing world. Highlights: 00:09 – Hear why relationships, not hype, sit at the core of an Unstoppable publishing career.03:56 – Learn how real-world work experience shaped a practical approach to marketing and publicity.05:33 – Discover how Creative Edge was built around connection, vision, and long-term thinking.10:29 – Understand what publicists actually look for before agreeing to represent an author.12:16 – See why traditional publishing myths still hold authors back today.16:37 – Learn why social media presence directly impacts the success of media opportunities.21:09 – Understand how authors limit themselves by focusing only on genre.27:08 – Hear why professionalism and follow-through matter more than talent alone.39:28 – Learn why books do not stop being marketable after six months.54:09 – Discover what authors can do right now to build stronger branding and visibility. About the Guest: Mickey Mikkelson is the founder of Creative Edge Publicity.  Mickey graduated from the Northern Alberta Institute of Technology with a Marketing Diploma in 1996. In 2006, he began his work in the literary and bookseller industry as the Special Events Manager for Chapters/Indigo, Canada's largest bookstore chain, in St. Albert, Alberta.   In 2015, he formed Creative Edge Publicity, an aggressive publicity firm that specializes in advocating for both the traditional and independent artist. Since founding Creative Edge, Mickey has signed some of the top talents in the literary industry, including multiple award-winning authors, New York Times and USA Today bestselling authors, and successful indie authors, many of whom have become international bestselling authors while working within the Creative Edge brand. Creative Edge was also listed at the Publicist Of The Year for 2024 by USA Global TV and works in tandem representing a number of authors with the award-winning social media and book marketing firm, Abundantly Social located in Houston TX. Ways to connect with Mickey**:** Website:  Creative Edge Publicity - Home Facebook: (19) Facebook Instagram: Instagram LinkedIn: Creative Edge | LinkedIn About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog. Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards. https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/ accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset . Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. Transcription Notes:

The way readers search for their next book is changing dramatically. With Google's generative search and Amazon's upcoming AI-driven recommendation engine, authors face a completely new landscape for book discovery. But how exactly will these changes affect your books' visibility? Reedsy's Ricardo Fayet joins us to share practical steps to make sure your books remain discoverable and compelling to readers in this rapidly shifting landscape.//Draft2Digital is where you start your Indie Author Career//  Looking for your path to self-publishing success? Draft2Digital is the leading ebook publisher and distributor worldwide. We'll convert your manuscript, distribute it online, and support you the whole way—and we won't charge you a dime.  We take a small percentage of the royalties for each sale you make through us, so we only make money when you make money. That's the best kind of business plan.  • Get started now: https://draft2digital.com/• Learn the ins, the outs, and the all-arounds of indie publishing from the industry experts on the D2D Blog: https://Draft2Digital.com/blog  • Promote your books with our Universal Book Links from Books2Read: https://books2read.com  Make sure you bookmark https://D2DLive.com for links to live events, and to catch back episodes of the Self Publishing Insiders Podcast.

What if the secret to a more powerful author brand isn't working harder… but thinking more like a storyteller?If you've ever felt your nonfiction writing or marketing could use more spark, this episode will open your eyes. USA Today bestselling author, psychologist, and writing mentor Anne Bartolucci, PhD, reveals how fiction techniques can transform the way readers experience your message.Anne shows you how mythic beats, character arcs, and narrative flow don't belong only in novels. They can make your nonfiction more engaging, more memorable, and far more marketable. If you want your book to stand out and your marketing to stick, this conversation is your guide.You'll hear how to use storytelling to move past self-sabotage, own your voice, and create content that feels irresistible to the people you want to reach.Here's a taste of what you'll discover:• Why story-driven nonfiction pulls readers in faster than facts. Narrative momentum makes your message stick and your expertise unforgettable.• How mythic and fairy-tale structure reshape your nonfiction. Once you see these patterns, you'll never outline a book the same way again.• How to turn setbacks into storytelling fuel. Reframing obstacles keeps you moving and makes your message more relatable.• How fiction techniques upgrade your marketing. Add hooks, emotion, and narrative so every piece of content feels irresistible.• Why writing alone slows you down. Discover how critique partners and masterminds boost clarity, confidence, and creativity.If you want your nonfiction book to make a bigger impact — and you're curious how story structure can help you get there — this episode will change the way you write and market your idPress play and step into a new way of thinking about your book.Here's how to connect with Anne:Start Your Book ChallengeFree Values-Based Goal-Setting for Writers workshopWinter 2026 AcceleratorWebsiteLinkedInInstagram*************************************************************************How to Turn Your Ideas into Endless Content Feeling stuck every time you try to write for your business? Lisa Bloom's free training, AI Storytelling for Business Growth, is here to change that. She'll show you how to tap into the stories you already have, build a reusable content vault, and use AI to stay creative and authentic. No more blank pages or forced ideas. Three live sessions to choose from. Grab your free seat now and make storytelling your easiest growth tool.

On this episode, Steve Richards interviews book publicity veteran Brian Feinblum, founder of Book Marketing Buzz Blog. and one of the most respected voices in book marketing. They discuss today's publishing landscape, how authors can get published, and what promotional strategies still deliver results.Brian Feinblum, the creator and author of BookMarketingBuzzBlog, was the chief marketing officer for the nation's largest book promotions firm, Media Connect, and has been involved in book publicity and marketing since 1989. He has served several book publishing companies as a publicist, book editor, and acquisitions editor. Brian, who earned a BA in English from Brooklyn College, became a published author in 1995 when he penned The Florida Homeowner, Condo and Co-Op Handbook. He resides in Westchester, New York with his wife, two children, and an 80-pound American Bulldog.#bookmarketing #bookmarketingbuzzblog #podcast #speakingofwriterspodcast

Most authors stop at “bestseller.” That's cute. But if your book isn't building your brand, landing clients, or breaking open locked doors… what's the point?This week, Amber Gaige brings her experience as a third-generation entrepreneur and StoryBrand expert to show you how smart authors turn books into revenue-generating assets.She's flipping the usual marketing fluff on its head and showing you how to weaponize your book with real strategy.Inside This Episode:Books Don't Build Authority—Smart Authors Do Get blunt about what it really takes to turn pages into power and why media exposure isn't optional.Funnels Aren't Sleazy—Yours Just Sucks Learn how to build a funnel that actually converts without feeling like a spam bot.Repurpose or Be Irrelevant If your content dies in your book, you're wasting gold. Here's how to cut it up, spread it out, and stay top of mind.Marketing Before the Launch or Don't Bother Stop scrambling post-publish. Amber breaks down how to lay the groundwork before your book ever drops.Clarity Is Currency If you don't know who you're talking to or what you want, no tactic will save you. Let's fix that.This isn't another “book launch tips” episode. It's a wake-up call for authors who want real ROI.Here's how to connect with Amber:Want Amber's free gift - her special marketing planning documentWebsiteLinkedInFaceBookInstagramBuzzsprout - Let's get your podcast launched!Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.*************************************************************************How to Turn Your Ideas into Endless Content Feeling stuck every time you try to write for your business? Lisa Bloom's free training, AI Storytelling for Business Growth, is here to change that. She'll show you how to tap into the stories you already have, build a reusable content vault, and use AI to stay creative and authentic. No more blank pages or forced ideas. Three live sessions to choose from. Grab your free seat now and make storytelling your easiest growth tool.

Click Here to ask your book writing and publishing questions!Episode 150 provides the reset many authors quietly crave as Jenn Hanson-dePaula returns to help us modify (if not outright rebuild) our expectations, systems, and perspectives when it comes to book sales.EPISODE HIGHLIGHTS:• How to implement a "2 sales a day" strategy.• Becoming "profitable, not popular." (Hint: Clicks matter. Likes and views don't.)• The simple link path that outperform complicated funnels every time.• The easiest daily selling you're probably NOT doing. We also walk through how to measure what actually moves readers, not what flatters the algorithm. Jenn breaks down clean DM workflows, repeatable content, and approaches that spark joy so you can stop force-feeding content.We also look at the quieter parts of growth: handling criticism, building systems before you're “big,” and treating your author life like a business, even when it still feels small.If you want calm, clarity, and a plan that won't chew through your energy the way I'm currently going through the pantry pack of Peppermint Patties in my freezer, this episode lands exactly where you need it.CONNECT WITH JENNWebsite: jenndepaula.comInstagram: READY TO FINALLY BE IN THAT "CAN'T STOP WRITING" FLOW?Grab the free nonfiction or memoir kickstart that's helped hundreds of authors get out of their heads and into the flow: 

Today's episode is with Rebecca Paciorek. Rebecca is a woman in the middle entrepreneur who went from a traditional magazine publishing career to creating captivating digital marketing content that integrates well to enhance brand visibility.In this episode, you will learn:The importance of creating a business (book marketing) that works with your life, not against it in midlife.Why having the belief that you can run a successful business in midlife is critical.How it's possible to do it while taking of yourself and others.The importance of the appreciation to get help when needed; you can create a tribe of friends, biz besties, and coaches to make it happen.Connect with Rebecca at:https://www.bluedotdigitalmarketing.com/https://www.facebook.com/AuthorsAlliesOnlinehttps://www.facebook.com/BlueDotCommunications/https://www.linkedin.com/in/rebeccapaciorekConnect with Suzy:Midlife Happiness Jumpstart Experience: Enjoy a powerful experience of tiny joys and big shifts! Get ready for 14 Days of Happiness “Boosts,” which are tiny, science-backed actions delivered to your inbox daily, with a private WhatsApp group for connection and sharing together. Each happiness boost only takes approximately 5 - 10 minutes or less and builds your momentum for more of the same. Feel more grounded, present, and connected to more happiness now! Sign Up HereWomen in the Middle® Entrepreneurs: Are you a 50+ woman business owner or entrepreneur who's dealing with navigating classic midlife issues that are affecting the way you run your business? We're looking to interview guests just like you from a wide variety of different businesses! Apply now: www.midlifeinterviews.com. LISTEN HERE for iTunes and HERE for Suzy's website.HAPPINESS BREAKTHROUGH COACHING SESSION: Imagine having a private 2-hour coaching call to get some solid clarity about what's holding you back and be confident about your next steps forward! Time for a breakthrough! Limited spots available. Book here.THE WOMEN IN THE MIDDLE® ACADEMY: The “Academy” is an exciting, life changing, 12-month, online group coaching program and community for midlife women. You will develop a roadmap to help you go from being unclear about what you want to be crystal clear about how to create a more fun, meaningful, and regret free next chapter! Head over to www.womeninthemiddleacademy.com and apply and book your free call. I can help you find what's missing so that you love your life after 50.WOMEN IN THE MIDDLE SHOP: https://suzyrosenstein.com/shop/BUY SUZY'S BOOK: 50

Discover how a teacher built a thriving ghostwriting business by writing and editing over 200+ books for clients while maintaining authenticity in an AI-saturated market. Danielle Hutchinson reveals the real strategies behind scaling from side hustle to Chief Creative Officer (CCO), including her unique client process, how she humanizes AI-generated content, and why most authors fail at marketing their books. This episode cuts through the typical success guru nonsense to show you practical steps for building a sustainable writing business that generates consistent income.

Dressing the Part With Kate Breen: The Power of Personal Style in Thought LeadershipIn this episode of 'All Things Book Marketing with Smith Publicity,' CEO Sandy Smith interviews Kate Breen, the owner of Get Dressed Go, a top personal styling service in Washington, DC.Kate shares her experience styling executives, speakers, and professionals whose work demands an exceptional visual presence on stage and on camera.Discussing the importance of thoughtful clothing choices, Kate highlights common wardrobe mistakes and provides actionable advice on how to dress authentically and powerfully for professional events.Kate's process for working with clients involves deep dives into personal history, brand goals, and practical styling sessions that ensure clients look and feel their best.This episode offers valuable insights for authors, thought leaders, and speakers seeking to elevate their brand through their visual presence.00:00 Introduction and Guest Introduction01:30 Meeting Kate Breen: First Impressions02:36 The Importance of Visual Presence04:00 Dressing for Your Brand08:01 Common Mistakes in Professional Attire17:13 The Power of Authentic Style19:22 Commanding Attention Through Style23:18 Introduction to Working with Clients23:48 The Importance of Understanding Personal Style25:21 Gathering Client Information and Assets26:22 Creating a Personalized Style Plan27:49 Shopping and Outfit Coordination29:44 The Role of Authenticity in Style31:53 Empowering Clients Through Style36:25 Final Thoughts and Contact InformationAbout Kate BreenKate Breen is the owner of GetDressedGo, Washington, D.C.'s top-ranking private personal styling business. She has built a reputation for helping executives, speakers, and high-performing professionals look and feel their best in every setting. Through focused, productive styling sessions, Kate delivers immediate results for all aspects of her clients' lives—from high-stakes presentations and keynote stages to charity events and casual weekends.About Smith PublicitySmith Publicity is an international book publicity firm specializing in non-fiction, business, lifestyle and thought-leadership projects. Since 1997, they have helped authors and experts amplify their voices, reach the right audiences, and make a meaningful impact through media placements, strategic campaigns, and expert guidance. For more information visit Smith Publicity.  

Crafting Genuine Connections and Building Thought Leadership on LinkedIn with Owen Sammarone In this episode of the All Things Book Marketing podcast by Smith Publicity, this episode's host Marissa Eigenbrood, Smith Publicity's President, interviews Owen Sammarone, founder of Unleash the Knowledge—a personal branding and ghostwriting agency. Owen shares his journey from a non-reader to an influential content creator with a 200,000-follower community. The discussion centers on how founders, executives, and authors can leverage LinkedIn to build their brands, emphasizing the importance of authentic, value-driven content and genuine human connections. Owen also offers practical tips on avoiding automated 'pitch slapping,' using AI judiciously, and nurturing relationships through personalized engagement. As they reflect on their longstanding professional relationship, Marissa and Owen explore actionable strategies to enhance online presence and drive business growth, stressing the significance of maintaining a human touch in the increasingly digital landscape.00:00 Welcome and Introduction01:00 Meet Owen Sammarone : Founder of Unleash the Knowledge04:17 Owen's Journey: From Non-Reader to Book Enthusiast05:13 Building a Community and Personal Brand15:00 The Power of Niching Down18:27 Effective LinkedIn Strategies24:03 The Value of Giving Without Expectation25:11 Personalized Outreach Strategies27:35 The Role of AI in LinkedIn Engagement29:14 Maximizing LinkedIn's Potential34:37 Effective Connection Requests38:33 The Billboard Analogy for LinkedIn Profiles44:24 Looking Ahead to 2026: Staying Human in a Digital WorldOwen Sammarone is the founder and CEO of Unleash The Knowledge, a personal-branding and thought-leadership agency that helps B2B founders, consultants, and executives turn their LinkedIn presence into a powerful, consistent driver of authority. He's become known in the industry as a go-to “LinkedIn Growth Guy,” offering insights on how to turn content into consistent inbound demand, build authority, and scale influence — whether you're an author, consultant, or executive looking to expand your impact Smith Publicity is an international book publicity firm specializing in non-fiction, business, lifestyle and thought-leadership projects. Since 1997, they have helped authors and experts amplify their voices, reach the right audiences, and make a meaningful impact through media placements, strategic campaigns, and expert guidance. For more information visit Smith Publicity.  

Visual Storytelling for Authors and Speakers with John DeMato In this episode of the All Things Book Marketing podcast, this episode's host Marissa Eigenbrood, President of Smith Publicity, welcomes visual storytelling strategist and photographer, John DeMato.They delve into John's background, from his early days in photography to his evolution as a strategist helping professionals enhance their visual presence.  John shares insights on the importance of having a well-rounded visual library, including core assets, visual evidence, and personal touches, highlighting how these elements contribute to an expert's brand credibility and marketability.  The discussion also covers strategies for effectively capturing key moments, the necessity of regular updates to visual content, and practical advice on hiring the right photographer. The episode concludes with anecdotes reflecting John's passion for his work and the meaningful connections he forms with his clients.00:00 Introduction and Guest Welcome00:32 John's Impressive Bio and Career Highlights01:49 The Physical Demands of Photography02:53 How Marissa and John Connected04:34 John's Journey into Photography10:02 Building a Visual Storytelling Library17:07 The Importance of Consistent Visual Content22:38 Evaluating Your Brand's Visual Assets23:44 Importance of Event Visuals24:22 Capturing the Full Event Experience28:28 Starting Your Visual Storytelling Journey33:50 Choosing the Right Photographer36:44 The Value of Authentic Imagery39:40 A Photographer's Favorite Moments42:57 Conclusion and Contact InformationJohn DeMato is a New York–based branded lifestyle photographer who specializes in creating strategic, story-driven images for authors, speakers, and thought leaders. A former TV producer, he brings a marketing mindset to every shoot, helping experts show up confidently and consistently across their platforms. Visit John DeMato for more information.Smith Publicity is an international book publicity firm specializing in non-fiction, business, lifestyle and thought-leadership projects. Since 1997, they have helped authors and experts amplify their voices, reach the right audiences, and make a meaningful impact through media placements, strategic campaigns, and expert guidance. For more information visit Smith Publicity. 

Drowning in a noisy book market? This episode hands you the lifeline.Author and keynote speaker David Newman reveals why playing it safe is the fastest way to be ignored—and how boldness, generosity, and a clear point of view flip that script. If your message feels buried under the competition, this is your blueprint to rise.Inside this episode:Why “middle of the road” marketing kills momentumHow to craft a viewpoint that challenges and connectsWhy giving away your best ideas builds unstoppable trustThe exact prompts that unlock your unique brand voiceHow to build loyal fans before they ever buy your bookGet ready to workshop your way to visibility, credibility, and true brand power. David Newman doesn't just talk strategy—he shows you how to own your space.This episode is your permission to stand out and stay unforgettable.Here's how to connect with David and claim your Market Eminence toolkit LinkedIn Instagram FaceBook *************************************************************************The 90-Day Bulk Book Breakthrough Your nonfiction book deserves more than random visibility. Bulk buyers don't reward effort. They reward clarity. If your message is blurry, organizations ignore you. The 90-Day Bulk Book Breakthrough Bundle fixes that with a sharp message, proven outreach templates, and a simple plan that gets real opportunities. Plus a private 30-minute coaching session to steer your strategy. Only 25 spots. $97 (80% discount) Claim yours before they're gone.

Feeling like you're doing everything and getting nowhere? We've been there, and we're pulling the brakes on burnout to rebuild your book marketing on a foundation that actually moves books. Because book marketing burnout is real—and if you've been feeling stretched thin by ads, social media, newsletters, and endless promotion tasks, this episode is your reset. In this week's Book Marketing Tips & Author Success Podcast, Penny and Amy break down what sustainable book marketing really looks like and how authors can simplify their efforts while improving results. You'll learn why focusing on long-term assets—like your Amazon retail page, your newsletter, reader relationships, and a clean author website—outperforms chasing every new trend or algorithm shift. We also dig into practical fixes for author burnout: reducing social media overload, tightening your PR strategy, and creating evergreen newsletter templates you can reuse year-round. Whether you're an indie, hybrid, or traditionally published author, this episode delivers smart, sustainable strategies you can maintain—and that actually sell books.The heart of this conversation is sustainable marketing. We walk through the assets you control and that work 24/7: a clean, on-brand website; an optimized Amazon page with compelling description, keywords, and A+ Content; and a subscriber list you nurture with useful, human updates. We highlight local wins you can drive—libraries, bookstores, festivals—and the power of genuine thank-yous to reviewers and influencers. Finally, we share a quarterly audit routine to decide what to cut, what to keep, and which single experiment is worth testing next, so your effort compounds instead of scattering.If you want clarity, fewer moving parts, and a plan you can actually maintain, this one's for you. Subscribe for new episodes every Friday, text podcast to 888-402-8940 to share your questions, and if you found this helpful, leave a quick review to help other authors find us.Send us your feedback!Help shape our 2026 content by taking our 30-second listener poll!

What if your voice could sell more books than your marketing plan?This week, audiobook pro Todd Eflin joins me to reveal what happens when authors step behind the mic. Todd is an award-winning narrator, voice actor, and DIY audiobook coach with a clear message: your voice can become a powerful sales tool when you know how to use it.Together we explore the real story behind self-narration: the nerves, the tech, the performance pressure, and the surprising freedom that comes when you take control of your own audio.Inside this episode:• Why audio builds deeper trust than the page Listeners let you into their daily life. Your voice creates loyalty that silent words cannot match.• The truth about narrating your own book Authentic? Yes. Easy? No. Todd explains how to decide if you should grab the mic or hire a pro.• The hidden hurdles no one warns authors about Voice fatigue, messy edits, tiny home studios, and the mental chatter that tells you to quit.• A simple path to voice confidence Todd's exercises help you hear your voice without cringing and build a sound that fits your message.• The marketing edge most authors ignore Audiobooks open new sales channels. Readers expect them. Skipping audio leaves money on the table.If you want your book to travel farther, your voice may be the key. Todd shows you how to tap into it and turn narration into one of your strongest assets.Here's how to connect with Todd:Download his free listener gift:3-Step Guide to Create Your Own Professional Sounding AudiobookWebstite FaceBook *************************************************************************The 90-Day Bulk Book Breakthrough Your nonfiction book deserves more than random visibility. Bulk buyers don't reward effort. They reward clarity. If your message is blurry, organizations ignore you. The 90-Day Bulk Book Breakthrough Bundle fixes that with a sharp message, proven outreach templates, and a simple plan that gets real opportunities. Plus a private 30-minute coaching session to steer your strategy. Only 25 spots. $97 (80% discount) Claim yours before they're gone.

If your Amazon rankings have been bouncing around lately or your ads suddenly feel less effective, there's a reason. Amazon has quietly updated its A9/A10 algorithm, and it's now heavily prioritizing external traffic from your author platform.In this episode, we break down what this shift means for nonfiction authors, why outside traffic now matters more than Amazon's internal discovery, and how to adjust your book marketing strategy so your book stays visible.You'll learn:What changed in Amazon's latest algorithm updateWhy Amazon is prioritizing high-intent external trafficHow LinkedIn, email newsletters, podcasts, and social media impact your rankingWhy your author platform now matters more than your Amazon pageHow this affects self-published and traditionally published authorsWhat nonfiction authors should update right now to stay competitivePlus: The type of external traffic Amazon rewards the most for nonfiction, business, and self-help authors.Make your mark as an author.Learn more about The Author's Mark — Juxtabook's 12-month professional publishing experience that helps nonfiction authors go from idea to published platform in 12 months or less.Juxtabook.com/authorsmarkLearn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. It's time to make your mark and connect with like-minded authors to publish your book, build your author brand, and book marketing. Join TodayLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook

Are you craving a calmer, more intuitive way to grow your author platform? Tired of forcing yourself into formulas that never fit?This week's guest expert is Chelsea Fournier, intuitive business mentor and creator of The Rooted Method. Together, we explore a fresh path to visibility, alignment, and steady growth. Chelsea shares how sensitive, visionary authors can release the pressure, trust their inner wisdom, and build a brand that feels like home.If the hustle game drains you, or you feel overshadowed by louder authors, this conversation opens a different door. One built on ease, clarity, and truth.Key Takeaways:• Define success your way. What happens when you stop following the “shoulds” and create success on your own terms?• Honor your capacity. What if your energy—exactly as it is—could become your biggest advantage?• Use the Rooted Method. How would your author life change if you only planned 90 days at a time?• Trust intuitive signals. Ever wonder what those quiet nudges are trying to tell you?• Choose aligned marketing. What if the most effective marketing plan is the one that feels good to you?Listen now to learn how to step into marketing that feels like you. The momentum and peace of mind you want are waiting on the other side of alignment.Here's how to connect with Chelsea and download her free listener gift:3 Simple Ways to Use Intuition in Your Business DecisionsWebsiteLinkedInInstagramFacebook*************************************************************************Want to get smart about book awards? Most authors skip them. Big mistake! My colleague Carol Abrahamson has cracked the book-award code, and her masterclass replay is packed with the insider info you never hear in publishing. You'll learn: • Why awards boost credibility more than bestseller badges • How older books can still win • What judges actually look for • Why awards are easier (and cheaper) to apply for than you think • How to find the right awards for your book If you want your book to open doors, spark opportunities and elevate your authority, you need this replay.

Self-published authors Anne Ditmeyer and Martin Lake share what it really takes to go indie, from choosing platforms and budgeting for editing, design, and ISBNs to redefining success, avoiding scams, and playing the long game of finding readers and building a sustainable writing life.  You'll learn:Why Anne and Martin chose self-publishing over traditional routes and how they framed readers as their gatekeepers.How both authors define success beyond bestseller lists, from “book as business card” to improving the craft across 25 books.The real timelines of an indie career, including slow early sales, backlist effects, and why self-publishing is a marathon, not a sprint.What a realistic budget looks like for editing, design, typesetting, audiobooks, and print on demand, plus where they chose to DIY or outsource.How they use platforms such as Kindle Direct Publishing, Lulu, IngramSpark, Draft2Digital, and Shopify, and why most sales still come through Amazon.Practical approaches to marketing that do not require a huge following, including series, mailing lists, events, workshops, and using your existing communities.The role of ISBNs, imprints, metadata, and print on demand for getting into libraries and bookstores, and why in-store placement is harder than it looks.Red flags to watch for with third-party “publishing services” and why due diligence can save you thousands in fees and frustration.   Resources and Links:

What if the future of book marketing could completely redefine your success as a nonfiction author?In this milestone 500th episode of Book Marketing Mentors, host and book marketing strategist Susan Friedmann steps into the spotlight to share what's next for authors who want to stay ahead of the curve.From the rise of AI-driven personalization to the art of micro experiences and community ecosystems, Susan reveals the groundbreaking trends shaping how nonfiction authors connect, convert, and create impact in 2026 and beyond.You'll walk away seeing your book—and your marketing—in a whole new light.What You'll Learn:AI With a Human Heart: How to use artificial intelligence to make your readers feel genuinely seen, not sold to.Community as Currency: Why the smartest authors are building movements, not just mailing lists—and how to start yours.Micro Moments, Massive Impact: The power of small, immersive experiences that make your message unforgettable.The Return of Authenticity: Why human connection is the new algorithm—and the ultimate book marketing advantage.More than a celebration, this episode offers a front-row seat to the future of nonfiction book marketing.Tune in to discover how to position your message, grow your influence, and make your book matter more than ever.*************************************************************************From Idea to Impact: Your Book Proposal & Marketing Map Turn your book idea into a market-ready plan! In this live working session, you'll shape your proposal, define your audience, and build a marketing map that drives real results. Learn how a strong proposal sharpens your message, proves demand, and connects your book to your business goals—whether you self-publish, go hybrid, or land a traditional deal. Walk away with a clear blueprint, next steps, and confidence to move from idea to impact.

#895 I'm a New York Times bestselling author! This is thanks to my new book, Lean Learning, and a massive pre-launch promotional effort. So, what's changed in my life since earning this prestigious badge? Almost nothing. But writing books is still worth it, and I'll tell you exactly why in today's episode. I'll also share the strategies to help you unlock the true benefits of becoming an author. Importantly, I also want to help you succeed without getting sidetracked by goals that won't move the needle for your brand and business! Listen in to hear what traditional publishers will and won't do for you and why I wouldn't go down this route again. I'll discuss the BILF, books-in-lieu-of-fee, tactic that enabled me to move copies and build relationships around this release. I'll also dive into the promotional methods I've been using since Superfans and Will It Fly? that are still delivering massive results today. Tune in! Show notes and more at SmartPassiveIncome.com/session895.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.