Podcasts about Maslov

Corporate Finance Director Marcy Maslov  was tipped off to $1M missing from a huge corporation as well as multiple rapes at her facility.  She recounts the story of EXACTLY what happened, how she figured out who she can trust and how it changed her life forever. You can find more on her ethics training game at www.e-factorgame.com   Help support the show and buy us a coffee!  Here's the link so you can donate today.  https://www.buymeacoffee.com/Traci37

On this Episode- Duane and Tommy welcome In-Studio guest Aleks Maslov, CEO at Edge Rods. The  guys talk Fishing rods, how they are built, why Edge is Factory Direct to consumer and what that means to you. Also, what is going on with the Edge Pro Shop and why you need to check it out. Also, the guys welcome Ross Sharp, creator of "The Crazy Elk Company"  The CEC is doing a fund raiser to generate monies that will go to Sportsmen's  Alliance to help fund their lawsuit against the  WA St. Fish &b Wildlife Commission.... This is a good thing. Purchase a T-shirt and you could win a Guided Turkey Hunt and a ton of additional prizes lumped in with the grand prize...... Good Stuff Additionally,  Duane & Tommy cover a few Bills that have been introduced in this current Legislative Session that you absolutely need to get on board with and support if you are passionate about Fishing & Hunting in WA St. Finally, they also have early Chinook forecast numbers...

A feeling of loss when it comes to our identity is a prevalent experience when we lose our jobs. But with the loss of identify comes an opportunity to re-examine where our true values lie and to use these findings to chart a more purposeful and intention led path forward. Dr. Sarah Bita Haynes joins us on this week's podcast joins us to share how the application of Psychology based principles such as Maslov's Hierarchy of Needs and Erickson's stages of development can help us to separate our values from society driven expectations and to cultivate a new perspective on who we are, where we chose to spend our time, and how to prioritize as we get intentional on where we invest our energy going forward. #laidofflifeon #stagesoflife #hierarchyofneeds #corevalue #purpose #identifyloss #self-examination #priorities #energymanagement #positivepsychology #transformation #career #coaching. Links and Resources: Doc Bita Sarah's Profile: linkedin.com/in/drbitahaynes Website: CoachEra.Com (Company) Email: drshaynes@gmail.com Kelsey Waldrop's Profile: www.linkedin.com/in/kelseywaldrop Website:www.kelseywaldrop.com Email: KelseyWaldrop@potentialonpoint.com

When you can determine what your clients, donors, or sponsors want, you can persuade them to help you get what you need.   Lori Zoss Kraska, MBA, CFRE is Growth Owl, LLC's Founder and CEO. She possesses over 22 years of expertise in revenue generation management, corporate sponsorship support, corporate cause marketing, fundraising, corporate social responsibility, nonprofit consulting, executive sales management, training, and marketing strategy roles earning her a reputation for establishing pathways quickly to exceeding revenue/fundraising goals, building high-performance teams, developing relationships quickly, and outpacing expectations.   Lori's company, Growth Owl, works with purpose-driven organizations to help with fundraising and sponsorship dollars. That is an effort that requires a lot of persuasion, but Lori's previous 10 years with PBS and NPR gave her the experience that has made her an expert in persuasion. Lori's goal in starting Growth Owl was to apply the principles that are utilized in public media to a wider variety of purpose-driven companies.   The art of persuasion is not a simple one to master, and in this conversation, Lori shares a host of tactics that work. First, understand that while emotions are used in decision-making, facts-based language will earn a greater response than feelings-based language. People are more likely to be persuaded when they hear supporting facts and numbers than when they hear how you feel about it.   Lori recommends connecting with people at the lowest level of Maslov's Hierarchy of needs possible. By doing so, you will be able to connect with more people at a more basic level. Highlighting the fears of a company is another angle that can be used, as long as it is coupled with an action-based solution.   Bill recommends connecting with people who actually care about the things that you care about. It will be difficult to persuade someone who is not interested in feeding homeless dogs to donate funds that will be used to buy dog food. And it will be easiest to work with the people who do care when you are speaking in their language.   Lori suggests using the “5 not 50” approach to persuasion. Choose five highly qualified decision-makers, learn as much as you can about them, and approach them. By keeping a greater focus on a smaller number, your chances of effectively persuading them are much greater. Don't spam everyone in your entire email list, instead connect with those who have engaged with you in relevant ways.   Identify your objective in reaching out before your first communication. Are you trying to sell something right off the bat? More likely you are just trying to get a conversation started. Asking for a five- or six-figure donation is not going to happen over one email with one attachment. Be succinct, be respectful of others' time, and be ready to engage in ways that get the answers that you are seeking.   Interview Links: Lori Zoss Kraska   Resources: 20,000 Scaleups Scaling Up Summits (Select Bill Gallagher as your coach during registration for a discount.) Bill on YouTube Recruiter.com Short List (use code scaleup)   Scaling Up is the best-selling book by Verne Harnish and our team for Scaling Up Coaches (formerly Gazelles). We share how the fastest-growing companies succeed where so many others fail.   Bill Gallagher, Scaling Coach and host of the show, is an international business coach who works with C-Suite leaders to achieve breakthrough growth.   We help leadership teams with the biggest decisions around People, Strategy, Execution, and Cash so that they can Scale Up successfully and beat the odds of business growth. Scaling Up is based on Verne's original best-selling business book, Mastering the Rockefeller Habits.   Did you enjoy today's episode? If so, then please leave a review! Help other business leaders discover the Scaling Up Business Podcast so they, too, can benefit from the ideas shared in these podcasts.    

Each week, a member of the clergy offers their personal perspective on a topic of their choice, such as the week's Torah portion, a Jewish holiday, ritual, custom, or history.

Alec (Oleg) Maslov TEDx Speaker | Founder Thig.io Go to www.thejasoncavnessexperience.com for the full episode and other episodes of The Jason Cavness Experience on your favorite platforms. Sponsor CavnessHR delivers HR companies with 49 or fewer people with our HR platform and by providing you access to your own HRBP. www.CavnessHR.com CavnessHR Crowdfunding Campaign We are doing an equity crowdfunding campaign for CavnessHR. You can become an owner in CavnessHR by taking part in our campaign. Learn more here. https://wefunder.com/cavnesshr Alec's Bio Alec is the founder of thigio, an entertainment technology company building a new type of social experience. He's worked in tech, startups, and VC. His previous client, a fintech company called Syncfy, raised a $10 million funding round in December 2022 to revolutionize open banking in Latin America. Alec studied Economics at the University of Washington and Communications at Freie Universitaet Berlin. His 2017 TEDx talk called "Are we living in a simulation?" has been viewed over 320,000 times.  We talked about the following and other items Thig.io TedX Are we in a simulation  AI Free Will  Genetic Splicing  Alec's Social Media Alec's Linkedin: https://www.linkedin.com/in/alec-maslov/ Thig.io: https://thig.io/ Alec's Advice I want to say is that we're coming into an age when it seems like so many things are possible. We can create anything we want. Yet these things that we're creating are meant to be addicting and obsessive. I think that it's important to find out your true essence and be conscious of the mental health challenges and find your own way to deal with it to stay sane and to live your best life.

Sasha Maslov, who was born in Kharkiv, Ukraine, is a Ukrainian American portrait photographer and visual storyteller. He has done work for major global media companies like The New York Times, The Washington Post, The Wall Street Journal and many others. Sasha has produced several books of his photographs including "Ukrainian Railroad Ladies (2020)" https://railroadladies.com/ . He is currently working on a book of his photos from the Russo-Ukrainian war with the Ukrainian journalist and television hostess Nastya Stanko. The project is supported by the group "Saint Javelin", founded and headed by the Canadian journalist Christian Borys. The name of the book will be "Saint" and it will be published later in 2023. https://sashamaslov.com/

Whoa Buddies! Concert Buddie here. Are you in for a treat today here on another 'sode of Vinyl Community Podcasts! Our guest today is known to many in the VC at large: Norman Maslov. Better known as Mazzy (remember, Mazzy Loves You), he's been a fixture in the community for many years, helping share many tales from a life learned and lived in music. From growing up in San Francisco during the late 60's - seeing the rise of some of the most famous bands in the world: The Grateful Dead, Jefferson Airplane (and more) directly, in front of his own eyes, to working at a record store, and eventually a major label, Mazzy has spent much of his life closely tied to his passion for music. Arriving on YouTube years ago to share these stories was simply the natural progression into his own musical story. That said, this conversation gets into how he started on YouTube, how he's found connectivity in the community (including selling a viewer's own record collection), and we touch on a topic fathers out there may be able to relate to: what do we do when our children do not share our same passions; at least as passionately as we do? More specific: what's gonna happen to all our records when our time to leave this celestial plane comes? It was a great conversation, and one I hope you enjoy listening to here on this latest edition of Vinyl Community Podcasts!    Norman Maslov YouTube Channel: https://www.youtube.com/@mazzysmusic Women in Vinyl (Podcast and More): https://womeninvinyl.com/podcast/ Concert Buddie YouTube Channel: https://www.youtube.com/@ConcertBuddie   For more information on Vinyl Community Podcasts: https://vinylcommunitypodcasts.com/  

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Iepazīstinām ar "Purvīša balvas 2023" kandidātiem. Kristaps Epners balvai nominēts par darbu “Maslova” bijušajā Rīgas Biržas bankas ēkā festivāla “Survival Kit 13” ietvaros. Darba pamatā  ilgstoša pētniecība par vecticībnieku kopienu Maslovā, Latgalē. Nominācijas pamatojums: “Kristapa Epnera darba pamatā ir ilgstoša pētniecība par Vecticībnieku kopienu Maslovā, Latgalē. Apbrīnojama ir mākslinieka spēja piekļūt slēgtajai un aizmirstajai kopienai, kas pastāv kaut kur ļoti tālu no mūsu skatiena. Galarezultātu gribētos nodēvēt par video dzejoli, kurā autoram izdevies notvert pārlaicīguma sajūtu, kurā vienlīdz vērtīgs ir gan sakrālais mantojums, gan cilvēks, kas to tur vērtē. Meža ielokā baznīca, kurā no ziemas sala un rudens mitruma paglābjas arī graudi, kļūst par sakrālu glābšanās salu no gadsimtiem ilgušās vajāšanas, aizspriedumiem un ceļu pie savas ticības. Par šo cieņpilno pietuvošanos tik sarežģītai tēmai, kas spēcīgi un skaudri rezonē ar šī brīža notikumiem pasaulē, ir arī nominācija,” komentē izstāžu kuratore Līna Birzaka-Priekule. Kristaps Epners balvai nominēts jau trešo reizi (2015/2016 par personālizstādi „Vingrinājumi”, 2017/2018 par darbu „Forget Me Not”). Astotā Purvīša balvas izstāde Latvijas Nacionālā mākslas muzeja galvenajā ēkā skatāma līdz 11. jūnijam.

In this episode of Add To Cart, we are joined by Victoria Beal, Head of Learning at eSuite. VB (as she's known) joined eSuite in September last year and she's smashing it. You might have seen that we've just launched our new eCommerce Accelerator 10-week course to upskill in the foundations of ecommerce - and we will have specialist on-demand courses launching in the coming weeks. This is really exciting. But the extra layer that VB has added is her experience around building a community - it's her passion. Today you are going to hear about why VB thinks it is important to connect ecommerce folk in a real and safe way. We also dive into how to develop successful communities for ecommerce brands with some great examples of brands doing it well.. And if you are impatient, you can jump straight in and join the esuite ecommerce community -visit esuitetalent.com.au/join-esuite-community. This will give you access to the slack channel VB talks about and invites to upcoming events. But trust me, it's worth holding fire on the slack urge and hearing from VB on the impact that we can make by bringing good people together. Links from the episode:Maslov's Hierarchy of NeedsShopify Plus (sponsored)Packleo (sponsored)Questions answered:What are you building specifically with the esuite ecommerce community?What are the dos and don'ts when it comes to community?Where should a brand start when building a community?This episode was brought to you by… Shopify PlusPackleoAbout your co-host: Victoria Beal from esuiteSenior operations & partnerships strategy manager with a people first mindset. Victoria's mission statement is to work with innovative people and companies to deliver meaningful impact.You can contact Victoria at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

On this weeks episode, Host Duane Inglin, welcomes In-Studio guest Aleks Maslov, CEO at Edge Fishing Rods. The fella's go into great detail on a number of topics as it relates to Edge rods and beyond. Also- DI recaps his successful Non-Typical Blacktail Hunt and goes into very specific detail in the "Bait Lab" fishing and wrapping plugs for Fall Salmon....

The classical computing power has doubled every two years – a pattern known as Moore's law. However, the ability to fabricate more and more transistors in a computer chip is approaching saturation as we are approaching atomic dimensions. Quantum Computing is a promising technology to take us beyond this. A quantum Computer uses qubits to The post The Quantum Leap with Dmitri Maslov appeared first on Software Engineering Daily.

The classical computing power has doubled every two years – a pattern known as Moore's law. However, the ability to fabricate more and more transistors in a computer chip is approaching saturation as we are approaching atomic dimensions. Quantum Computing is a promising technology to take us beyond this. A quantum Computer uses qubits to The post The Quantum Leap with Dmitri Maslov appeared first on Software Engineering Daily.

Hoy os acercamos un disco de un músico absolutamente desconocido para el gran público. Se trata del pianista ruso Eugene Maslov. El disco, The Face of Love, un sorprendente trabajo que cuenta con la colaboración especial de dos grandes del jazz, el armonicista belga Tots Thielemans y la vocalista, pianista y compositora Shirley Horn además de un excelente equipo de músicos que incluye a Eddie Gómez y Chuck Deardoff ambos en el bajo y Willie Jones, Steve Williams y George Schuller que se van alternando en la bateria . Un larga duración editado en el año 1999 que pasó absolutamente desapercibido y que nos ha parecido muy indicado para acercarlo a nuestro Vinilos para Gatos de hoy. TRACKS 1-Chan’s Song (Never Said) Herbie Hancock Stevie Wonder 2-More Love Jack Segal. 3-Them Eyes Maceo Pinkard, Doris Tauber, and William Tracey 4-The Face of Love Gretchen Carhartt 5-Seven Steps to Heaven Miles Davis Victor Feldman 6-Peacocks Jimmy Rowles 7- Bluessette Toots Thielmans. 8-Grove Merchant Jerome Richardson 9-Through Russian Eyes Eugene Maslov 10-Come Back to Me Love Gretchen Carhartt CREDITS Eugene Maslov – piano, synth Eddie Gomez – bass (all tracks except 4, 10) Chuck Deardorf – bass (tracks 4 & 10) Willie Jones – drums (all tracks except 2, 4,7 &10) Steve Williams – drums (tracks 4 & 10) George Schuller – drums (tracks 2 & 7) Guests Shirley Horn (tracks 4 & 10) Toots Thielmans (tracks 2 & 7)

Corporate Finance Director Marcy Maslov  was tipped off to $1M missing from a huge corporation as well as multiple rapes at her facility.  She recounts the story of EXACTLY what happened, how she figured out who she can trust and how the true crime changed her life forever. You can find more on her ethics training game at www.e-factorgame.com   Help support the show and buy us a coffee!  Here's the link so you can donate today.  https://www.buymeacoffee.com/Traci37

Passionate, informed and leading thoughts from Alex Maslov on how the virtual reality of the Metaverse and owning an NFT can have a positive impact on our lives.

All podcast notes are here: www.elenamutonono.com/podcast Check for more information and extra links. In this interview I'm speaking with Sasha Maslov, a Ukrainian-American portrait photographer and storyteller based in New York City. His work has been exhibited in various photo galleries and art spaces around Europe and the United States. Sasha is a regular contributor to a number of magazines and leading publications in New York and around the globe, and is actively pursuing work on his documentary projects. Sasha and I talk about creativity, perfectionism, competition, finding your voice, visual storytelling, and mental health at the times of crisis. Most notable quotes, "If it's your work, you tend to be more critical of it." "When we have doubts, we look for answers in other people's work." Check out Sasha's books "Ukrainian Railroad Ladies" and "Veterans: Faces of World War II."

Paul Maslov Karlsson is a philosopher, currently writing his doctoral thesis at Uppsala University, Sweden. We talk deeply with him about the concepts of fact and fiction, what their characteristics are, and whether there can be said to exist a meaningful distinction between them.Myth, scientism, art and conspiracy theory are all given their due in this fascinating conversation. We hope you enjoy the journey as much as we did. REFERENCES Vladimir Propphttps://en.wikipedia.org/wiki/Vladimir_ProppJoseph Campbellhttps://en.wikipedia.org/wiki/Joseph_CampbellThe Hero with a thousand faceshttps://en.wikipedia.org/wiki/The_Hero_with_a_Thousand_FacesAristotlehttps://en.wikipedia.org/wiki/AristotlePoeticshttps://en.wikipedia.org/wiki/Poetics_(Aristotle)Platohttps://en.wikipedia.org/wiki/PlatoMarvel comicshttps://en.wikipedia.org/wiki/Marvel_ComicsCarl Junghttps://en.wikipedia.org/wiki/Carl_JungJungian archetypeshttps://en.wikipedia.org/wiki/Jungian_archetypesRichard Dawkinshttps://en.wikipedia.org/wiki/Richard_DawkinsThe Magic of Realityhttps://en.wikipedia.org/wiki/The_Magic_of_RealityThe Rat in the Pizzahttps://en.wikipedia.org/wiki/Bengt_af_KlintbergHesiodhttps://en.wikipedia.org/wiki/HesiodAlexander Baumgartenhttps://en.wikipedia.org/wiki/Alexander_Gottlieb_BaumgartenDavid Lynchhttps://en.wikipedia.org/wiki/David_LynchFrank Herberthttps://en.wikipedia.org/wiki/Frank_HerbertBook: Dunehttps://en.wikipedia.org/wiki/Dune_(novel)Film: Dunehttps://en.wikipedia.org/wiki/Dune_(2021_film)Isaac Asimovhttps://en.wikipedia.org/wiki/Isaac_AsimovAsimov's lawshttps://en.wikipedia.org/wiki/Three_Laws_of_RoboticsMimesishttps://en.wikipedia.org/wiki/MimesisHans-Georg Gadamerhttps://en.wikipedia.org/wiki/Hans-Georg_GadamerPythagorashttps://en.wikipedia.org/wiki/PythagorasPaul Ricœurhttps://en.wikipedia.org/wiki/Paul_RicœurSonglinehttps://en.wikipedia.org/wiki/SonglineAlan Moorehttps://en.wikipedia.org/wiki/Alan_MooreVoice of the Firehttps://en.wikipedia.org/wiki/Voice_of_the_FireDavid Ickehttps://en.wikipedia.org/wiki/David_IckeAkira Kurosawahttps://en.wikipedia.org/wiki/Akira_KurosawaRashomonhttps://en.wikipedia.org/wiki/RashomonMikhail Bachtinhttps://en.wikipedia.org/wiki/Mikhail_BakhtinFyodor Dostoevskyhttps://en.wikipedia.org/wiki/Fyodor_DostoevskyThe Brothers Karamazovhttps://en.wikipedia.org/wiki/The_Brothers_KaramazovStoicismhttps://en.wikipedia.org/wiki/StoicismHomerhttps://en.wikipedia.org/wiki/HomerHesiodhttps://en.wikipedia.org/wiki/HesiodTorahhttps://en.wikipedia.org/wiki/Torah

Sosyopatlar klanına katıl. - Youtube'dan izle. - Blogu ziyaret et. - Twitter'dan takip et. - Instagram'dan takip et.

EMAIL US - hmlib@henrymiller.org with suggestions and comments.Support Our Podcast____________An hour and a half at Peggy's home on the South Coast. We meander through many stories of life on the coast.  You will soon recognize that we of course only have time to skim off the top of many deep, consequential and memorable stories. Hopefully we'll do more some day. An hour an a half is not enough with Peggy! Please use chapter markers above.  Some chapter names: "Fritz Perls…smoked a lot of cigarettes, very direct!" "Geese, garden, cheese! Back to the land!  Belly dancing! But I was a city girl!" "Big Sur? What is that? Are artists drawn to a place like this?"  Names and notes from the conversation: Gregory and Lois Bateson, Fritz Perls, Early Esalen…the Barn. Meskalin, Acid…sexuality, Seymour Carter, Storm, Janet Letterman, Big Sur Coast Midwifery,  John Horler, Karl Lee, Honey Rose, Bunny Gries, Stephanie Healey, Horst Meier, Tony Wagner, Arica, Lucia & Jasmine, Jack Downing Arica training, Gazebo, Brita Ostrom, Theresa Bradford, Judy Share, Linda Padilla, Candice Romanov, Melanie Lerner, Patty Villa, David Abel, violin, Richard Andersen, clarinet, Café Amphora, Doug Madsen, John Larmor, Jaime Morton, Robin and Billy, Bill Rose, Hope Rose, George Leonard, Maslov, Stanley Grof…You can buy Connecting Through Touch, A Couples Massage Book online here: https://henrymiller.org/books-we-recommend/#peggySupport the show (https://www.paypal.com/donate?hosted_button_id=XSU2P2QHX4SA6)

If we've learned anything, in this almost year and a half since the pandemic, it's that having more skills for relating, for coming together, for getting along, and for collaboration is key to the complex issues we're all navigating at work and in the world. I have found that the inner game of emotional intelligence leads to empathy and leadership. You simply can't have one without the other. These two qualities are some of the most important skills leaders, managers, and individual contributors need to learn in this poignant time. As the world continues to transition toward the future age of work- a hybrid remote environment in which human connection is more important than it has ever been before, it will require emotionally intelligent workers. It is essential that we gain more self awareness and self management so that we're able to really pay attention to how we're showing up, at work and in the world. On this solo episode, I want to define emotional intelligence and define how it's linked not only to empathy and leadership, but to successful, thriving teams. I also want to give you some simple and powerful ways that you can begin to practice more empathy at work and in your life.   The Importance of Empathy in Leadership SEO Description:   On this solo episode, I want to define emotional intelligence and define how it's linked not only to empathy and leadership, but to successful, thriving teams. I also want to give you some simple and powerful ways that you can begin to practice more empathy at work and in your life. The inner game of emotional intelligence leads to greater empathy and greater leadership. These two qualities are some of the most important skills leaders, managers, and individual contributors need to learn in this poignant time. It is essential that we gain more self awareness and self management so that we're able to really pay attention to how we're showing up, at work and in the world.   Resources mentioned in this episode: The Working Group I contribution to the Sixth Assessment Report, Climate Change 2021: The Physical Science Basis The Center for Generational Kinetics Study on Gen Z Google's Aristotle Project Center for Creative Leadership Empathy Study Conscious & Inclusive Leadership Retreat Leading from Wholeness Executive Coaching Leading from Wholeness Learning and Development Resources Shine: Ignite Your Inner Game to Lead Consciously at Work and in the World by Carley Hauck Contact Carley Hauck   The Imperfect Shownotes   Carley Hauck 00:01   Hi, this is Carley Hauck. Welcome to another episode of the amazing and inspiring SHINE podcast. This podcast is all about the intersection of three things- conscious and inclusive leadership, the recipe for high performing teams and awareness practices. I will be offering three episodes a month. And before I tell you about our topic today, I would love if you could go over to Apple podcasts and hit the subscribe button so you don't miss any amazing episodes. After listening to this episode, or other episodes that you enjoy and find value in, I would be so grateful if you would write a positive review, and or share it with friends, colleagues, your favorite social media channel, it helps so much. Thank you.   Our topic for today is the importance of empathy and leadership.   If we've learned anything, in this almost year and a half since the pandemic, we've learned that having more skills for relating, for coming together, for getting along, for collaboration is key to the complex issues we're all navigating at work and in the world. And the inner game rules the outer game. And I've been writing a lot on this topic in my recent book Shine: Ignite Your Inner Game to Lead Consciously at Work and in the World , also the name of this podcast, and a lot of the work that I've been facilitating and learning organizational development, executive and team coaching in the last decade.   And what I have found, and my experience is that the inner game of emotional intelligence, which I'm going to unpack leads to empathy and leadership, you can't have one without the other. And I feel that these two qualities are some of the most important skills leaders, managers, and individual contributors need to learn in this poignant time.   The reason? We are facing some of the largest challenges in history of any time before us. We have literally our survival at stake with climate change. This is one of the reasons that I wrote my book, I spent four years writing it, because I wanted to help the human species develop more consciousness so that we could solve these problems together. And the UN Climate report, the most recent the sixth version of it, they've been saying this for quite a long time, but this is the most updated version was released the week of August 9. And we need more than ever, to be able to communicate, to share empathy to understand the other person's perspective and views, even if it's not our own, so that we can solve these complex problems together of racial inequities and social and environmental responsibility and aligning with greater sustainable development for our entire worlds because, as we've learned, in the last year and a half, we are all in this together.   3:51 So I want to define emotional intelligence and how it's linked to empathy and leadership. I also want to give you some ways to practice more empathy at work in your life. Emotional intelligence is the ability to identify and manage one's personal emotions and the emotions of others.   So having self management, and then social awareness. Knowing how you'd feel in a certain situation helps you to gauge how others will feel in a similar environment, thus enabling favorable social interactions and evoking positive reactions from others. emotionally intelligent people gain social aptitudes, such as the ability to resolve conflict, teach others or manage teams.   In my book, Chapter Two is devoted to the inner game of emotional intelligence. And I break down the four dimensions of emotional intelligence. So the first two are self awareness, self management. And the last two are social awareness and relationship mastery. I really think of these four dimensions as being the inner and the outer game. So being that self awareness, self management, it's an inner quality, we're developing it first on the inside. Self management is referred to as self control and self regulation. It's the ability to regulate our emotions or thoughts or behaviors effectively in different situations. It includes managing our stress, delaying gratification, motivating ourselves, setting and working toward personal and academic goals. It's learning how to navigate our triggers and how to express our feelings skillfully. And if we don't have self awareness, the ability to watch and observe our thoughts or feelings or sensations, we're not able to self manage, so they are intrinsically linked.   And if you don't develop those first two qualities of emotional intelligence, then you can't show up with the last two, the social awareness and the relationship mastery. So when we gain more self awareness and self management, we're able to really pay attention to how we're showing up, then we're able to apply those same skills to others. Oh, I wonder what's happening for them. Oh, I'm watching their nonverbal behavior. Hmm, this is not the right time to probably have a conversation- they're triggered. That is going to help with relationship mastery.   Many of us in the year of the pandemic and ongoing have brought more of ourselves to the workplace than ever before. We've been living and working from our living rooms or bedrooms or basements. And we've all been navigating different levels of uncertainty, grief, anger, volatility, ambiguity.   We are human beings, not human doings.   We feel discomfort. When there is uncertainty when there is change, even if it's a good change, we think, oh, how am I going to navigate this. And we have been navigating some big feelings, big emotions. And it requires more empathy, more compassion in our leadership and how we relate to one another.   7:41   So let's talk a little bit about the business case for emotional intelligence and empathy in defining it for you. But let's talk about why this really matters at work. And then at the world, because the workplace is a microcosm for the world. In the midst of the pandemic, researchers found that we as a world have rising rates of loneliness and depression makes sense, we've been socially isolated. We've been going through big challenges, and it was already high, but it's gone up higher.   This means that mental health concerns represent an opportunity for companies and leaders to embrace emotional intelligence in order to re-engage people at work and life.   Additionally, Gen Z, which will be one of the largest populations of the workforce, has been found to be the loneliest generation. With 73% reporting, sometimes or always feeling alone. According to the Center for Generational Kinetics, which was a 2020 study, solving the remote work challenge across generations, it was found that more than any other generation Gen Z wants their managers to be empathetic.   If the youth is the future, which it is, they are the leaders that our world needs now. And they're lonely and psychologically stressed than the future of work, must have emotional intelligence and empathy. And again, if we don't cultivate those inner game skills of emotional intelligence and empathy, then we're not able to create psychological safety in our teams or one on ones and in the greater culture. And that's really important for high performance, innovation for creativity, for collaboration.   I talk a lot about the concept of psychological safety, and I write a lot about it in my book. I was trained in the psychological safety scan by Dr. Amy and Dr. Amy and Edmondson and her 25 years of research on this important topic at Harvard, and in worksites. Psychological safety is one of the first things that I measure when I'm brought in for any team development, when I'm looking to design and implement a large scale learning or leadership development program, or really focusing on supporting the culture to flourish.   For those that are not familiar with the concept, or the definition of psychological safety, here's a summary. According to Google's famous project, Aristotle initiative, a high performing team needs three things: strong awareness of the importance of social connections, or social sensitivity, an environment where each person speaks equally. And lastly, psychological safety, where everyone feels safe to show and employ themselves without fear of negative consequences.   To harness these three elements of a successful team, it takes an emotionally intelligent and empathetic leader. People feel cared for when these three items are present among a team or an organization. And guess what? People who feel cared for are more loyal, engaged, committed, productive. In fact, employees who feel cared for by their organization are 10 times more likely to recommend their company as a great place to work. Whoo, nine times more likely to stay at their company for three or more years, we want that. Seven times more likely to feel included at work. We want people to feel like they have belonging, they can bring their whole and best selves to work. They're four times less likely to suffer from stress and burnout. And they're two times as likely to be more engaged at work.   12:15   Well, that feels like a no brainer for developing a culture of greater emotional intelligence and empathy. The three core human needs of work and life are to survive, belong and become. Much like Maslov's hierarchy of needs, once humans fulfill the need for food, water, shelter, they then seek to be accepted for who they are belonging, and then finally learn to grow to become their best selves. That's the self actualization at the top of the pyramid.   As the world advances more and more, our survival needs are being consistently met. But for some, they're still in survival mode. Many of us are, since the pandemic. And so that's another reason why it's important to have emotionally intelligent leaders that are capable of showing empathy, and extending belonging to their teams.   I believe that humane technology has the possibility to advance humanity. The Industrial Revolution requires strong workers, the Information Age required knowledgeable workers, but this future age of work that we're in- hybrid remote, it will require emotionally intelligent workers. Because as we become more sophisticated, technologically with AI and 5g, the human skills, the soft skills, some people call them, the inner game skills, I called them, they're the real skills, like compassion and empathy. This is going to define the competitive edge of workers and entire organizations.   As the world becomes more high tech, we will need more high touch. As technology advances, it will take on some of the skills that humans aren't good at, or we don't like or too dangerous, but then it gives us the opportunity to have more capacity to relate to one another and be empathetic towards one another.   So, let's talk about building empathy. A study by the Center for Creative Leadership found that managers who show higher levels of empathy towards their team are viewed more positively overall on their performance of decision making coaching, engaging meant planning and organizing. Developing greater capacity for empathy becomes even more important. With all of these distributed teams around the world, working remotely, phone and zoom are the normal. But we can often miss emotional cues nonverbal cues. If we're not being mindful of how this other person might be feeling, thinking, perceiving.   Daniel Goleman and Paul Ekman have identified three different types of empathy. Now, I'd like to read more about them for you. So we have cognitive empathy. And this by the way, is taken from my book in chapter three. Cognitive empathy is the ability to put yourself in someone else's place and understand their perspective. This quality enables leaders to assess what others are feeling is also a natural outgrowth of self awareness. The executive circuits in the brain that allow you to notice your thoughts and monitor your feelings give you the ability to transfer these skills from yourself to another. One way to grow your cognitive empathy is to ask what would happen if I put myself in this person's shoes? Or what might I have done? If I had this experience?   Emotional empathy. This is the second kind of empathy. This is the ability to feel what someone else feels. Another name for this is emotional contagion. This is what happens when you are interacting with a distraught colleague and begin to feel down and distraught too. It is important that you connect with what people are feeling, but you don't want to be rocked by their feeling state. One way to grow your emotional empathy is to allow your positive or negative feelings to surface while listening to a co-worker's emotional experience.   So this really comes down to having a self awareness practice really noticing what's happening in my body. What am I really noticing and the other? And some questions you might ask yourself to grow your emotional empathy is, when have I experienced a similar story? How did I feel when this happened to me? Here's an important distinction. Cognitive empathy is empathy by thought. And emotional empathy is empathy by feelings.   And the third type of empathy is compassionate empathy. This is the ability to move into action with empathic concern. This is what many co-workers typically react to in the workplace. For example, when a team member reports that he or she doesn't have the complete information to finish the deliverable. A leader might jump in, or assign someone to help with one of the related tasks. A question that can help you build compassion. Empathy is, what supportive action would I want or need, if I were in this person's shoes?   We all want to be seen, felt and heard. and developing empathy supports appropriate boundaries, while allowing you to be with and to acknowledge another's range of experiences. Empathy says, I am here with you, and I know the struggle and have lived this experience.   18:48   So as you're listening, I'd love to guide you through a practice to develop your empathy. Take a moment and find a place where you can actually drop in close your eyes. So don't do this if you're driving. But really give yourself a chance to pause. Notice your feet connected to the floor. Notice your body posture. sitting up nice and tall. Bring your shoulders up and back. Open your jaw. Maybe move your head from side to side. Relax. Bring your attention into your body. And start to notice the rhythm of your breath. Breathing in, feel the stomach rise, breathing out, feel the stomach fall. Breathing in, breathing out and out. Breathing in and as you exhale out, breathe out.   Let's do that two more times. In and out, getting all the attention from the day. I mean negative experiences just release from the body. And one more time breathing in, out.   Now, I invite you to bring to mind a colleague at work. Maybe it's even someone at home, this person is experiencing some difficulty. Ask yourself the following questions to help develop your empathy. What would I do? How would I feel in a similar situation? What would I want? or expect from my manager? What would I not want? If you like, you can journal about this.   This exercise comes directly from my book. And there's a journaling opportunity, but I'll say the questions one more time. So that you can really build your inner game of empathy. What would I do? How would I feel in a similar situation? What would I want or expect from my manager? What would I not want?   21:45   If this was a little difficult for you, this exercise or a little challenging, you might be naturally low on the empathy scale. So this is an opportunity for you to grow it. You can learn to check yourself and do what doesn't always come naturally.   So here's some tips. Before you act, you can pause when you're relating with another and ask how am I what I'm about to do or say, impact others. We can't always, you know, be the people pleaser. And we don't really know how our thoughts and behaviors are going to impact another because everyone has their own lens that they view it from and their own worldview and lived experiences. But if your intention and motivation is coming from care, and truth, then that's the best that you can do.   But it is I think important to pause and really be skillful in how we're relating to everyone right now, more than ever, because we're all navigating so much complexity and uncertainty. You can also develop your inner game of self awareness, self management, by really noticing your thoughts, your feelings, your body sensations. A meditation practice is one of the best ways you can grow your self awareness and you can start to develop greater self management, because you're able to pause and refrain from speaking, when maybe you're triggered or the other person's triggered. You can take care of yourself and the relationship when you have these two skills.   And then the other two dimensions of emotional intelligence is that you show up with greater social awareness and relationship mastery. Another way to grow into a more emotionally intelligent and empathetic leader is to have a trusted advisor or coach that can help you see your blind spots and support you to develop greater skill and your emotional intelligence, empathy and communication. I have been working as an executive coach now for 15 years, serving all types of leaders, emerging. middle managers, CEOs, founders, HR business partners. And I have often supported these folks, and up leveling the skills because we can't change what we don't see, which is always great to have a coach to reflect back to us, love and truth and challenge us to be our best selves.   I will always challenge my clients to grow with compassion and truth. If I see a mindset or action that is hindering them to show up in the best of ways I name it, I investigate it, I mirror it back to them. So that there's the ability for them to shift and change, and be in service of their greatest possibility and potential for their teams, their life, their organization.   25:25   So that's what I have for you on this important topic. If you would like support around creating a culture with more emotional intelligence, empathy, and our psychological safety in your organization and your leadership team, I would love to help you. Please reach out to me and book a free consultation, and the link will be in the show notes.   As I shared before, I also do a lot of coaching with folks on these important skills. And I would love to support you. I have a whole page on executive coaching on my website, and there is a coaching application you can fill out and be happy to book a free consultation to talk with you more. I also am often asked to conduct trainings and workshops and keynotes on this topic for lots of different organizations. And I would be delighted to serve you in this capacity.   Additionally, if you are seeking someone to support you to build this more human centered leadership and organization on a more full time capacity, please feel free to contact me. Again, I'd be happy to book some time with you. And if I'm not the right person to help you, I'd love to put you in touch with someone who might be a better fit, because I have a big network. And I like to help people.   A couple other resources on how you can grow this and yourself. I write a lot about this topic in my book Shine: Ignite Your Inner Game to Lead Consciously at Work and in the World. I also have many free articles on my website on emotional intelligence, empathy. I encourage you to check all of that out. If you have any questions, comments or topics that you feel you'd really love to learn more about and have me address on the podcast, please email me at support@carlyhauck.com. And as always, thank you so much for tuning in and being part of this wonderful community and until we meet again, be the light and shine the light.

Aleks Maslov is the Co-Founder and CEO of North Fork Composites and Edge Rods by Gary Loomis. His incredible company builds high-performance fishing rods at price points that are unbeatable in the fishing market due to a unique business model that cuts out the middleman. In this episode, Aleks shares with us his novel start to becoming an entrepreneur and how his unique approach to leading a business has helped him create a strong company that is growing at a staggering speed.

Communication is Key for Finding Balance and Intimacy for Power Couples and Entrepreneurs About Naketa Ren Thigpen Naketa broke barriers and glass ceilings nearly ten years ago when she architected her professional skill set as a Psychotherapist, Trauma Specialist, Sexology and Relationship expert with strategically infused tenets of breakthrough success coaching to raise the bar and create ripples inside the personal development industry. She is now regarded as the #1 Balance & Relationship Advisor in the World. Naketa has become the go-to for fast-scaling married women entrepreneurs and power couples seeking to balance love and success without dimming or apologizing for their spirited ambition. She is the creator of the breakthrough paradigm the Joy Map Method, an International Best-selling Author of the book Selfish, Transformative Empowerment Speaker and CEO of ThigPro Balance and Relationship Management Institute. Doing It All Won't Achieve Balance and Intimacy Naketa helps power couples find emotional and physical intimacy to tap into intellectual intimacy. Often times career women and female entrepreneurs have built their lives thinking they can and have to do all the things. Maybe it was a parent or teacher who influenced their thinking that they weren't going to achieve their dreams, but something has driven them to think that they have to be and do it all. These influences cause women to move full speed in their businesses and lives and they don't give themselves time to pause and say,“What do I really want now that I'm in my 30's, 40's or 50's versus what I thought I had to be in my 20's?” Judgement Can Prevent Us From Achieving Balance and Intimacy We are all guilty of placing judgement on ourselves and harbour these negative thoughts which ultimately hold us back. Instead of seeing mistakes or failures as learning opportunities, we get stuck in a cycle of negative thoughts and judgements, which hold us back. How much does judgement hold us back from emotionally connecting with others? Naketa says it is a very large issue. But many times, it's not just the lack of physical connection, it is something deeper. Sometimes it is lost, or other emotional stresses that cause negative emotions or loss of identity that prevent us from fully showing up in our businesses or relationships. The solution isn't fixing the person, it's about helping both parties heal. Naketa helps people see that they can lose themselves in the process of trying to help someone else. It is possible to blend identities back together. There can be a lot of stress and mess if identities such as a spouse, career person, entrepreneur, parent, are not blended together within each individual in a relationship.  These identities need to be blended together for yourself first before a relationship can be put back together. Trust Is Important for Creating Balance and Intimacy  This is a huge part of why trust is a huge issue for so many entrepreneurs. Intimacy with our selves is linked to trust. Trusting ourselves with making the right decisions and trusting others is hard. If you've been in a place in life where people have disappointed you constantly and haven't lived up to your expectations of who you thought they should be in your life, it could be that you've been given them positions in your life that they haven't earned. If someone is a really good person but hasn't truly given you the seed that they are a best friend, you can't treat them like a best friend. Treat them as a good friend, trust with small invitations and opportunities first. It's like dating. It's important to do this with all relationships. People who have experienced trust issues growing up tend to have more challenges with inviting people in too quickly. As humans, we should listen to our intuition when we feel a connection but take time to let people all the way into our inner circle of life, heart or business. If you jump into relationships in business, it's going to show up in your bedroom or personal relationships as well. Communication is Key for Creating Balance and Intimacy The way you do one thing is the way you do all things. If energetic and an extrovert in business but an introvert and quiet in your personal life you aren't doing everything the same. When you go from your professional life where you've used all this energy, you are not leaving anything for the personal side of your life. You exhaust yourself by not being in a place of balance in your business and personal life. You have to communicate your needs to yourself. “That's what balance is, being able to communicate the truth about what you really want and creating boundaries around what you want.” Being really clear on what you want. Look at all of your needs. Think about Maslov's hierarchy of needs. You need more than just having your needs met. If you want to thrive you have to communicate with your lover. When there is a lack of fire in the bedroom, communicate that to your partner. Try something different. If you always have sex in the dark, turn the lights on. Pull back the covers for a change. Be on the floor, just doing something different. Don't point the finger at your lover. Listen with your actions. If you are showing up for your lover and saying I've saved my energy for you, then show them what you want them to do and slowly groom them or let them groom you so that you can be the lover you want each other to be. Ego Is a Hindrance to Achieving Balance and Intimacy When you remove yourself back from your ego, which protects us and gives us comfort, you can realize that you are both evolving as humans and can communicate better. Naketa says we have so many things in our life to take the awkwardness away, like playing Sex Jenga. Vulnerability Is Necessary for Achieving Balance and Intimacy for Life and Career Success Women typically have the narrative that being sexy or seductive is like being a prostitute. Even though we know, logically, that consensual relationships are OK. Do little teasing, tantalizing moments and build up the comfort level with each other. Lean into the curiosity and don't let your ego cause you to pull away. Over the years, as our bodies change, etc. we become more vulnerable. It's important to lean into what used to be and allow yourself to be vulnerable. Do things so that your partner can see that you are taking actions to connect with him/her. Allow yourself the kindness and understanding that this is a process and will give you more confidence. It takes time. As humans, we often don't allow others to change. And sometimes people are changing for us, not themselves. Is Change Possible? We can't change other people and we shouldn't expect them to change. At what point do people need to seek help or is it ever too late to seek help. People often get into a place where emotional connection has dissipated, and people often have affairs because they are seeking that connection Naketa believes it is never too late to change. As a Christian, Naketa believes that it is never too late to give yourself over to God, therefore it is never too late to change as long as you are open to doing what needs to be done to get to the other side of a relationship. You have to be willing to look at the whole picture and evaluate the emotional intimacy and when it's not there, it's time to seek help. Naketa works with people who are happy, but they realize they want more. Most of her clients don't see themselves as unhappy, but they want to turn up the volume in their relationship. The reality is that everyone has something wrong, or something that is not going perfectly. It's important to recognize this and take action to get help. Selfish Naketa's life journey was one of trauma and triumph. In the book, Naketa shares how she found balance and intimacy in her life and found her zone of genius for helping others do the same. You can learn more about her story by reading her book “Selfish”. Learn More About Your Host, Robyn Graham, Click HERE. To learn about The Brand Marketing Insider by Robyn Graham, click HERE. Join the Female Entrepreneur Insider Facebook Group HERE. Book a Brand Marketing Strategy Session HERE. Ask Me Anything HERE. Connect with me, Robyn Graham: Website | Instagram | LinkedIn | Facebook | Twitter | YouTube | Pinterest Learn more about Naketa and connect with her: Website: www.thigpro.com Facebook Group: Certified Selfish Balance Boldly Podcast

Motivation is an urge to behave or act in a way that will satisfy certain conditions, such as wishes, desires, or goals. What motivates us can be looked from different angles. For instance the Maslov's Model or  One through the lens of the Five Life Energies.  FREE: Get your insight how balanced your five life energies are  by clicking on this link: The Five Live Energy Clarity Tool  

Welcome back to another episode of the mind of George show. If you're watching this on video, you'll notice that the video changes every time, because I am still figuring out my new studio. I have my lighting nailed, but I'm working on the background. The cameras I'm getting all fancy over here.And truth be told, this is my first time ever in my entrepreneurial career that I've ever had my own dedicated office outside of my home. And so it's like a kid in a playground like that movie big with Tom Hanks, except I have like decision fatigue. So I actually cracked the other day. And I bought a course from an amazing creator online on how to design my own studio.And it's actually been great. It's the first course I've ever bought that I've actually sat down to go through cause I'm excited, but I really want to look perfect. And I want my background to be amazing and I want cool stuff in it, and this has nothing to do with today's podcast, but it's a really good way to start.So I'm here in beautiful Montana today. It's raining outside, but it's heavenly 50 degrees rain mountain view. And I'm telling you this because you're supposed to come visit Montana. Because if you haven't gotten your event ticket yet we are 60% sold out and we haven't even fully marketed it yet.So they're going to go quick. The first 60 tickets went in about a week and a half, two weeks. And so we're about to start pushing it because there's only about 14 days left. So if you haven't gotten your ticket to Montana yet, Go to mindofgeorge.com and it's linked on the homepage. If it is not linked on the homepage, they are gone.So I challenge you to go look because today's episode is about sales and it's about how to get more of them. And I'm going to be breaking this down in depth in person with work. Breakout rooms and overview and feedback circles and everything at our event in Montana. And I'm not, I've lost my mind a little bit.I'm doing the event tickets at cost because I miss human beings. We're going to be hugging high-fiving unless you wear a red bracelet and says don't touch us, but most of us are going to be wearing green bracelets and we're ready to party in Montana. So we're going to talk about time sales and retention, but today we've been talking about sales. Specifically how to get more of them. And so what I'm going to talk about today is what I call our three-step visibility and marketing strategy. So this is our three-step visibility and marketing strategy. And so when you think about it, it's broken down into three very simple parts. Part number one is attention.Part number two is context. And part number three is customer journey. My favorite little thing to talk about ever and customer journey is the one thing that I will obsess about for the rest of my existence in this existential meet suit, however long that may be but my goal is for it to be at least another 75 years.So you have at least 75 years of listening to me talking about customer journey because there is not one point in the entire world universe existence from now into the future where customer journey will never matter. And so sales, so attention, context, and customer journey. So when I say attention, what do attention and we're going to use our lighthouse analogy here. Is that when you shine the light out of your lighthouse, that boats see it, see cars. They don't do any good seeing light at lighthouses cause if they drive straight to the light, they're going to bump into stuff. They're going to crash through houses, right?Lighthouses are designed to help people in the water. And the attention part of sales is stopping your ideal customers, dead in their tracks and getting them to see and hear what you have to say. Yep. I watch so many people right now, trying to hoard attention for potential, right? If you post cat memes and humorous videos, and then try to turn around and sell educational content, you're going to lose.There is a such thing as bad attention. I don't care if I have a million social media followers. If none of them are my ideal client, I would rather have a hundred of the right people who actually consume my content, move one step closer and can actually become my customer because here's a newsflash. If you sell a women's weight loss supplement, and you have all dudes that follow you, it's not going to do well.If you sell a car and you are getting the attention of 11 year olds, it's not going to help your business. And it probably won't for 10 years, cause they're probably not going to buy your car in five or six years either. And so it actually matters that you focus on getting the attention of the right customer.And the secret of selling is not trying to convince people to buy your product. It's enrolling the right people into what they realize that they now need or want based on your content. For example. I can go run all the ads I want for my women's clothing boutique. And if all I get is men to walk through the door, very few of them are going to convert because they're not going to know what size to buy their partner, what to get, and she's going to return it anyway.So I'm not really advertising to my ideal clients. So yeah, maybe I have a hundred thousand followers, but if they're all dudes and none of them are my demographic, it's not gonna work. And so you have to make sure that you are aligning yourself as a business and a brand, or I E as a lighthouse consistently and congruently with the right messaging.And so when you think about attention, there's only a few places to get attention when it comes to selling and that's understanding traffic. Traffic. I talk about traffic. I'm going to keep talking about traffic, cause there's only three ways to get traffic owned, traffic earned traffic and paid traffic.And other than that, there's nothing really to focus on. And the reason that those things aren't effective is because people try to get the wrong traffic or the wrong. Let's say it again. They get the, they get traffic, but for the wrong reason, they're using messaging or they're using content or they're posting things that aren't relevant to their ideal customer.And so they're getting all this attention through earned media. People are sharing these cat memes and funny videos, but they're not really earning the right attention. They're earning the wrong attention. And the wrong attention will cost to your business. You will have customer service costs. He will have team costs.He will have a whole lot of costs. Some of these people might buy your product, but then you're going to have high refunds, high complaints, high chargebacks, because it wasn't the right audience. And so the foundational part of selling is being clear on who you are and who you serve, and then being consistent and congruent to that messaging. So that everything that you're doing to promote your product, your service, or your offer through whatever channel it is, whether it's owned traffic, earned traffic or paid traffic is going out to the right people so that when they see your light, they're like, ah, that's the light I need. Oh, that's the destination. I'm going, Oh, that's the direction I want to head. That's what's likely to help me. And then the people like, Oh, that's not my flavor. Nope. I'm not interested in that. Go away with a positive experience to tell other people how awesome you are or the color of your light.And so consistency and congruency is the name of this game. And so the first part of selling is making sure that you're stopping your ideal customers dead in their tracks and getting them to pay attention so they can see and hear what you have to say, moving them one step closer into your ecosystem.So that's part one. Part two is what we like to call context. And context is the overview of the container. So I want you to think of context, like the Truman show. If you ever seen that movie with Jim Carrey, or your world, and they're just living in it or your version of the matrix, pick your movie analogy.But context is you building a world that only your ideal customers live in, but they have a place to live while collecting touchpoints to make a purchasing decision. Because newsflash, every time you see a billboard, you don't pull over and buy. Every time you hear a radio ad, you don't pull over and buy every time you see a Facebook ad, you don't pull over and buy.Sometimes you do. Sometimes it's a touchpoint, but it's part of a big world so that you're encompassed and touched moving you closer to that product or service, if it's a good fit. And so context, when it comes to selling is enrolling your best customers into what you have to offer and getting them to salivate over it.And here's a secret, successful businesses have customers lined up at the door to buy their product, tell their friends about the product, share their experiences about their product. And I see people all the time. I think it was Justin golf, who I heard say this. And he's an amazing copywriter writes. Copy massive success. And he's everybody thinks when they get a hundred buyers that they want to go get a thousand buyers. And I'm like, I shouldn't just get  a thousand buyers that can scale to a thousand buyers. And is if your offer was good enough, it would already have a thousand buyers.It's not a ads problem or a traffic problem. If you only have a hundred buyers and you get more attention, you're not going to match the go to a thousand because there's an ingredient missing because you think about the best products, the best offers, the best services they sell out. They have waiting lists.They have people screaming to buy it because it's the right people. And so context is you building a world where your ideal customers, once you get their attention, like you stop them in their tracks, they can move into your ecosystem. Like they can head into your direction and they're in this world. And remember in this world, there's only four journeys that they can take, but the world has to exist for them to take this journey.And so think about it. Like it's a brick and mortar store. People are driving by on the road and attention as you getting it. But once you get it, you get him into the parking lot and park, and then they get to walk into your department store. And when they're in your department store, that store is yours. In that store, you have your brand story, you have your messaging, you have consistency and congruency throughout the store. Like you're not trying to sell toilets next to a hot dog, stand with a movie theater, pizza, popcorn. You know what I mean? Like you have your consistency and congruency as your brand in that store.So then. You've gotten their attention and the context as you've moved them into your container. And now that they're in your container, they can window shop like Ikea, right? You can hand out Swedish meatballs and let them walk laps around the store as they figure out what they want. And there's a chance that they'll walk through the whole store and have a good experience, but not buying anything.There's a chance to walk through the whole store and sign up to get coupons via email or this in exchange for this or a free consultation or a free blank pick your lead magnet or the walk-in and be like, I want this, let me buy it. There's only one of those four journeys exists when we get there.But your job is to build a world so that when they're in your world, they are engrossed in your world. And your goal is to do one of two things to either get them. To realize through your consistency and congruency in your messaging and your story that they belong there. That way they are your ideal customer or them to realize this is not my world.I don't want this. I don't need this and have them leave on a positive note. Because you can have the wrong people in your store for as long as you want, you can even trap them, but the wrong people are never going to buy your products. And here's the secret. The people that buy your products are the ones that actually build and fund your business to then go find more people.And so attention doesn't pay the bills. Attention utilized correctly, can help get the right people to pay the bills, but you have to have the people paying the bills to start with Mike  covers this the best and his books fix this next, where he has his business hierarchy of needs. And we all have needs. There's different holes in different businesses at different points. But at the end of the day, one of the hierarchies, the, one of the needs in that hierarchy or his pyramid, right? Like he took Maslov's hierarchy of needs and made it for business. It's mind-blowingly genius, but one of those needs is sales.And so you can have all these different holes, but if you don't have the money to fund them, it's not going to do any good. Context is building this world. So you get their attention. They're driving by and flashing lights. Maybe I'm on the street, waving banners. If you're not watching this some dancing up and down right now, I get them to park and I only want them to come in the store if they're somewhat interested, but the store looks appealing from the outside. Maybe that's the messaging that they can see. They can see the branding, the story they come inside and everything. Stores around what I have to offer. It's all around the same thing. And no matter what, as they go to the store, they're consistently getting a touch point. This is what we do. This is how we help as they identify what their needs are. Or they're like, God, I thought I needed this, but I really don't. And then they leave, but they had a good experience.So they send their friends. So context is you. Building that world, that's it. And so that's your consistent and congruent brand messaging story. And then where you're promoting it out there, right? You then take that to promote on earned media owned media, paid media, and you're getting the right attention to the right customers into your world to then move the third aspect and the third aspect, my favorite one customer journey.And that is the easy part that is leading your best customers forward to the next step of their journey. And so what do you have to understand here? You have to understand that it's a journey and you can't determine how that journey looks, how long or how short it is. You can determine how you show up consistently congruently.Your ideal customers take that journey or become your ideal customers. This is simple. You show up consistently and congruently. And then people are really clear that this is what you have to offer. So if you're showing up and giving them pits and pieces, let's say it's design studio, right?This is how to decorate your home. This is how to decorate your bathroom. This is how to do blah, blah, blah. And then your store is around decorating where they can either opt in. And you'll give them your free decoration guide, or they can buy your products and they can do it themselves, or you'll do their consultation and sell them products.And that's done for you. All of that can be accomplished in the same store. And then every day that they're in there, you're just talking about designing your home and how to do this and how to notice. This and what colors go, where and how that makes it feel in the funkshway of this and the flow of this and the layout here and the space in the room here, and the way that looks on the wall and the size of the mirror by no matter what it's helping lead your best customer one step forward in their journey.And so for your sales to be effective, summarized. You have to get the attention of your ideal clients and customers to stop them in their tracks, to get them to park in your parking lot. And once you get them to park in your parking, lot, the context comes in where that's your store. That's your world.That's your brand. That's your presence that you're building online and you need to think of it. Like it's a brick and mortar store so that it matches what you advertised on the street. And they get to come in that store and they get to start their customer journey. They get to walk around and learn about your.Products and your offerings and get to realize Oh, I didn't know. I could design my room this way. Or I didn't know that I could have that, or, Oh, that's really simple. And they get to pick their path in your store. They come up to you. They're like, God, I'd love your help. And God, I really love it.If you just help me with this, you're like, cool. Give me your email. I'd love it. If you help with this. Cool. Give me your credit card. It's only $97. God, I really just need your help to do it all. Cool. Hire me. I'll do it with you or I'll do it for you and I'll go through. Boom boom. And this happens in your business, whether it's a physical product, whether it's a digital product, it doesn't matter.And so you effectively selling is understanding how to get the attention of your ideal customer building the world. I either context building the world or the container for them to live in and comment. And then inside of that container, They're taking the customer journey at their pace because you understand that they're navigating this customer journey and everybody's coming in at different points.Some might have their home built, ready to be decorated. Some might be building it, some might be doing the blueprints and designing it, but either way, they're all your ideal customer. They're just. Different stages of their journey. And if you build the world to keep them in, they'll stay in that world.They'll spend money over time. They'll tell the friends about you and they will keep coming back to support your business because you're supporting, moving them one step closer and one step closer and one step closer, and one step closer to their ideal end state, which is whatever that's identified in your business.Oh, I think I forgot to breathe most of that conversation. But when you think about your business, physical product, digital product, doesn't matter to me, coach consultant, service-based doctor practitioner, you could sell batteries or do oil changes. It's all the same. Cause it's all about the principles.And so what I just shared with you is the overview of the sales section of our TSR method, right? So we talked about time that sales, and in a future episode, we're going to be talking about retention. So you have an understanding of it. And this is what I really help people do. This is what I love doing, identifying how.You get the attention of that, customer with belief, shifting content and things that are enrolling them in. So it's not about can I post 28 times a day? Who cares? Who cares? It's can I post once every couple days and have people come salivating over my content? Like pre-sold and ready to go and ready to consume my content. Yeah. And do I have a world that they can live in? Always moving consistently congruently closer to their goals? Yes. Do they get. Rewarded in that world. Do they bring their friends in that world or they opt in, in that world or they buy in that world? Do they refer customers that world they become testimonies and world.Yes. Yes. And yes. So you got to take a 30,000 few foot view of this one and you gotta take a step back and realize that the quality of attention that you get comes from your ability to be clear. Consistent and congruent with your messaging. So you're only attracting that right attention and that's the baseline of your sales.And then once you have that attention that there is a walking storefront, right? There's curb appeal here in your business, imagining your digital business has curb appeal. What your profiles look like, what your website looks like, what your social looks like. And that appeal is what gets them to walk in the door to then be a part of that journey.And when they're on that journey, you only want them to do one or two things, identify that they belong and stay in or identify that they don't belong. And then go tell their friends who do belong to come over because there's a better fit for them. And you can keep the wrong people and the wrong attention in your store, as much as you want.And you can have the wrong people, consuming your content and filling your ego, but none of those wrong people are going to become the right customer. And the right customer is one. Who's going to fund your business and help you build it to achieve your goals, have the impact, and then find more of them.So that's all I want to talk about today. That's it. Beautiful rainy day in Montana. Looking if you're watching this on video, my studio that changes, I get a blue light behind me today, but I think I look really flattering on this camera and tell you to get a ticket to Montana. And if you're listening to this after the event in Montana, while you're going to have to go sign up for the next one, cause I'm going to keep doing the lighthouse business accelerator, but I want you to take this and I want you to take some time to think about this and I'd actually challenge you.I'd actually challenge you when you're done listening to this. To go take 30 minutes with a pen and a piece of paper and just sit in silence and reflect on this. Ask yourself these three questions. Question number one. Am I getting that right attention. And be honest with yourself. No, nobody's engaging or yeah, people are commenting, but nobody takes action.You have to start there. You have to be aware of where you are. If you want to do something different. The next question. Do I have the right world built? Do I have the right curb appeal and storefront to attract my ideal customer repel my non-ideal customer and give them the desire to walk in, reflect on that one.And then the third one. Is that once I've gotten them in the door, do I have a world designed that no matter what, they're always moving one step closer to their goal until they self identify. It's time to take one of those four paths to the pier that George talks about to either leave or give me your email. Or leave giving your attention, consume some more content, give me your email or buy something. And I want you to just take a time to reflect on those and reflect and see like, where can you find holes? Where are you doing it? Great reward yourself, acknowledge yourself, and then be like, wow, where can I tweak this? Where can I clean this up? Because at the end of the day, Your business is simple. You have to get the attention of your ideal customer. You have to give them a world that they want to come into, and then you have to allow them to be in that world as long as required for them to learn what they need to learn to then give you their email or credit card to then achieve their goal. And then once you have that process nailed you, then repeat it and then scale it and scale it. And that's how you're going to generate more sales. This has been another episode of the mind to George show. It's been a pleasure. I love spending time with you. I love this podcast and we have some surprises coming on the podcast soon, but either way have an absolutely beautiful day.

Andrew talks about confidence and why you have to identify what is important and prioritize it. He shared a way to develop momentum and confidence through Commitment and Courage. He shares the ABC Method to Innovate and use Unique Abilities to win and encourages to track wins. Highlights What's important and beyond - 0:11 Why confidence is so important to you - 1:00 Confidence requires you to be honest - 2:18 How do we decide what's important? - 2:56 Prioritize what's important - 4:48 Your physical needs - 6:36 What's a DOS Conversation - 11:12 Having commitment and courage - 14:15 The opposite of courage is not fear - 15:06 What happens if you do not delegate - 18:48 Episode Resources DOS Conversation: https://calendly.com/windbrook-solutions/d-o-s-conversation?month=2021-03 Maslov's Hierarchy of Needs - https://www.simplypsychology.org/maslow.html#gsc.tab= Connect with Andrew Windham https://www.linkedin.com/in/andrewwindham https://twitter.com/andrewwindham?lang=en AWindham@CollegePlanningInstitute.com 

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Adriana Pinto es una ingeniera industrial colombiana que a muy joven edad tenía muy claro que su lugar estaba en la cima de la pirámide de Maslov, donde la autorrealización. Ha viajado por 34 países y, donde ha tenido la oportunidad de realizar un deporte extremo, lo ha hecho. Cuando no está saltando sobre las Islas Palm en Dubai, o haciendo Sky walk en la cima de la Torre Jin Mao en Shangai, o Puenting a 233 metros de altura en la Torre de Macao, por ejemplo, por mencionarles algo, dirige la Agencia Best Bogotá Tours, y precisamente allí respondió a nuestra llamada para contarnos sobre su peculiar manera de entender la vida. Señoras y señores, en este episodio, la coleccionista de momentos. Instagram : @adrianacpintoc bestbogotatours@gmail.com

▼ Follow Nicksher Music: » Beatport: http://classic.beatport.com/label/nicksher-music/57468 » YouTube: www.youtube.com/channel/UCcTF27v-cpxlBfLdQODpFTw » Facebook: www.facebook.com/groups/1706975586219784/ » SoundCloud: @nickshermusic » VK: vk.com/club123650463 » Instagram: https://www.instagram.com/nickshermusic/ --- ▼ Follow Remundo: SoundCloud: @remundo Facebook: https://www.facebook.com/Remundo-253478385545939/

▼ Follow Nicksher Music: » Beatport: classic.beatport.com/label/nicksher-music/57468 » YouTube: www.youtube.com/channel/UCcTF27v-cpxlBfLdQODpFTw » Facebook: www.facebook.com/groups/1706975586219784/ » SoundCloud: @nickshermusic » VK: vk.com/club123650463 » Instagram: https://www.instagram.com/nickshermusic/ --- ▼ Follow Nikolay Mikryukov: SoundCloud: @nikolaymikryukov Facebook: https://www.facebook.com/nikolay.mikryukov

▼ Follow Nicksher Music: » Beatport: http://classic.beatport.com/label/nicksher-music/57468 » YouTube: www.youtube.com/channel/UCcTF27v-cpxlBfLdQODpFTw » Facebook: www.facebook.com/groups/1706975586219784/ » SoundCloud: @nickshermusic » VK: vk.com/club123650463 » Instagram: https://www.instagram.com/nickshermusic/ --- ▼ Follow Alexei Maslov: SoundCloud: @alexei-maslov-official Facebook: https://www.facebook.com/profile.php?id=100001531098708

BE SURE TO SEE THE SHOWNOTES AND LISTEN TO THIS EPISODE HERE Eve Picker: [00:00:09] Hi there. Thanks so much for joining me today for the latest episode of Impact Real Estate Investing. My guest today is Atticus LeBlanc, founder of PadSplit, a technology platform dedicated to affordable housing. Atticus has been an affordable housing advocate and real estate investor for over a decade now, his company owning and managing over 550 affordable residential units. But he founded PadSplit with a much bigger goal in mind. He wants to dramatically change how we address affordable housing by using every space that is underused, in our own house or in a shared home. He doesn't care how. Every room is a safe, clean home for someone who really needs it. You'll want to hear more. Be sure to go to EvePicker.com to find out more about Atticus on the show notes page for this episode. And be sure to sign up for my newsletter so you can access information about impact real estate investing and get the latest news about the exciting projects on my crowdfunding platform, Small Change.   Eve: [00:01:26] Hello, Atticus. Thank you so much for joining me today.   Atticus LeBlanc: [00:01:30] Absolutely. Pleasure to be here, Eve. Thank you for the opportunity.   Eve: [00:01:33] Yeah, I'm really looking forward to that conversation. Because you're doing something pretty unusual. You started a company called PadSplit, and I'm wondering why you started it.   Atticus: [00:01:45] Sure. Yeah. So I think ever since I was a kid, I enjoyed solving problems. And maybe charging at windmills bigger than, bigger than where appropriate at any given time. And this has just been a really big windmill. I've been in in real estate my entire career here in the Atlanta area, going on 18 years now. And have been an entrepreneur for the last 15. And then in housing, specifically, for the last 12. As an entrepreneur in the housing space, I came to see a lot of what I felt was wrong with the industry, and the growing, let's just say, affordable housing crisis for lack of a better word, and lack of supply, and lack of customer discovery for people who were the front line workers within our communities. And folks who ultimately had to commute hours or several hours a day to be able to afford a place to live and get to their place of work. And so, when I got to a point in my career where I felt like I was comfortable financially and had built up enough of the real estate portfolio that could support my own family, this was kind of a moonshot endeavor to look at ways to really solve the underlying fundamental issues of housing, on affordability, not just in the Atlanta market, but trying to do so around the country, and potentially around the world.   Eve: [00:03:10] So, PadSplit splits pads, it's a great name. What does a PadSplit house look like, typically, after you've finished renovating it?   Atticus: [00:03:21] If we've done our jobs well or if our owners and real estate investors have done their jobs well, it looks from the outside like any other traditional housing unit, whether that's a single family home or apartment. On the interior, it's a little bit different. But essentially it's just geared to allow single person households or individual workers in our communities to be able to rent individual rooms rather than entire homes. So, because we, we're a marketplace and we align incentives with real estate investors who are generally looking for higher returns, one thing that may be different is you're typically going to see more bedrooms in a PadSplit home than you would in a typical home. And the reason for that is in a traditional rental home environment, or any home environment, you have a lot of inefficient, underutilized and unmonetized space. So, if you're going to rent a property, there's almost no cost included in the rent for the formal dining room, for instance ...   Eve: [00:04:28] Right.   Atticus: [00:04:28] ... or the home office. And there's no reason why, given the fact that we have a lack of housing supply, that these spaces shouldn't be utilized to actually house people. And so, what PadSplit does as a marketplace, it allows those spaces to be utilized on an individual contract basis with each one of those people who needs a place to live. And in doing so, also makes the home more profitable for those real estate investors. And so, the difference is you would see, instead of a formal dining room, you'd see that room converted into a convertible living area where you actually have a bed instead of a dining room table. And that owner is getting paid for it rather than not.   Eve: [00:05:11] So, by doing this, you can include traditional investors who get a return and you don't need subsidies, you're not relying on the government to produce affordable housing. Is that right?   Atticus: [00:05:24] Exactly. Exactly right. Yeah, and throughout my career I've worked with a number of more traditional affordable housing programs and have consistently been frustrated by ...   Eve: [00:05:35] Oh, they are so complicated.   Atticus: [00:05:37] Yeah, it, well, not just the complication, but the time. The time and energy and effort that goes into creating those units, and meanwhile, we have an abundance of outside opportunity. Right? There is ...   Eve: [00:05:52] I think also not just the time and energy. I've done some work like that, too, but it's an industry that kind of hasn't caught up to what people want today. So, it can be pretty inflexible.   Atticus: [00:06:03] Absolutely.   Eve: [00:06:04] About, you know, what an affordable housing unit should look like.   Atticus: [00:06:08] Yeah, I'd say there are two major issues with the affordable housing industry, let's call it. And one is the fact that virtually every program is designed to limit profit. And where profit is created or treated as an enemy. And instead they will pay as a percentage of cost. It's OK to get paid as a percentage of cost, but not as profit. And what you do is you misalign incentives there. Where an affordable housing developer who's maybe redeveloping a property, they have a home with perfectly good kitchen cabinets, but if they're getting paid on a percentage of cost, they are now motivated to spend those public dollars to replace those perfectly good kitchen cabinets with brand new ones, because they only get paid if they actually spend that additional subsidy. And I'd say, overall, in most of the programs I've worked with, they generally have that same ideology. That they need to pay a fee rather than thinking about what is the most efficient solution possible.   Eve: [00:07:15] Right.   Atticus: [00:07:16] The second issue is just customer discovery, in that if you look at the Low-Income Housing Program, for instance, which has been probably the most successful affordable housing creation program in American history, three million units over about 30 years, there's still no customer discovery there, where they're evaluating the needs of the individual residents. The rules that are governing what types of units are created are ultimately from a consortium of government officials with some private advice from developers, but almost never based around purely, OK, you are a person who is in need of housing – What exactly do you need and what is the most efficient way to create that?   Eve: [00:08:02] Right. Right.   Atticus: [00:08:03] And so as a result, you spend a lot of money creating something that isn't necessarily geared towards the end customer.   Eve: [00:08:09] What do you include in a PadSplit room, and how did you discover what your customers want?   [00:08:15] Yeah. So, what's included in a room, and really this goes hand-in-hand with what the customers want. Rooms are fully furnished. They include all utilities, Wi-Fi, laundry, telemedicine and credit reporting into one single bill. And that bill is charged on a weekly basis, or on individual pay periods when people get paid. And this came out of the customer discovery process when I was managing properties that I owned, and particularly in lower income apartments, I ran into situations where I saw people that would end up late on their rent and under eviction because ultimately they decided to pay a utility bill, a cable television bill, for instance, in the middle of the month, and didn't have enough money left over by the time the first of the month rolled around to be able to make that payment. And it was mind boggling to me, initially, that why would anyone ever choose to do that? And as I dove a little deeper, it occurred to me, well, wait a second, you know, we're obviously, we're almost at the end of the month now, but if I asked you or anyone else, what day of the week does November first fall on? No one, almost no one would know off the top of their head.   Eve: [00:09:40] Right.   Atticus: [00:09:40] But we all know that today is Wednesday. And if I get paid on Friday, it's very easy for me to budget around that.   Eve: [00:09:47] Right, right, right.   Atticus: [00:09:48] And at the same time, if I'm living paycheck to paycheck, then it's very difficult for me, and me personally, I mean, I've long put a lot of my stuff on autopay just because I know I won't remember. But if you don't have the financial capacity to do that and you have to really be careful about your budgeting, it's not easy when you have a cable bill that's due on the 12th and a water bill that's due on the 23rd and so forth and so on. And you start to compile all these bills. And people are just not spending their money as wisely as they should be because it's not top of mind.   Eve: [00:10:26] Right, right.   Atticus: [00:10:27] And the prioritization of those expenses is not anything that's easy to do. And then on top of that, as I looked at the traditional housing industry, and in a rental property where people would have to pay large upfront deposits, we all know that there's a huge portion of the population that doesn't have the money, doesn't have any savings ...   Eve: [00:10:48] Yes.   Atticus: [00:10:48] ... to be able to do that. And so you really want to just wait around for them to build the savings so they can get the deposit? Or do you want to figure out a way to create easier access? And so, that's really what we've done, is created lower barriers to entry for individuals who are in need of housing, but also kept the billings on a regular schedule that's easy to remember so that they can afford them.   Eve: [00:11:11] Right, right, right.   Atticus: [00:11:11] And they don't have to come up with those upfront costs to outfit their bedroom or apartment or house on the front end, that just further exacerbates their affordability issues.   Eve: [00:11:22] So, where you start your operations?   Atticus: [00:11:25] So, started here in Atlanta. I really kicked off my housing career, I've been in Atlanta now for 20 years, almost. I kicked off my housing career in late 2007, early 2008. Really a touch before that, but really just got into the swing of things before the crash had really been public, but it was clear that something was going on, and that home values were much lower than they should have been, although at the time I had no idea why, and no one could really tell me why. But it's been a long time coming. And we've been working on this problem for a long time.   Eve: [00:11:58] You started in Atlanta. How many units you have now and where they located?   Atticus: [00:12:03] So, we have about 1100 units today.   Eve: [00:12:06] Oh, wow.   Atticus: [00:12:07] And they are still mostly in Georgia, although we have a handful of units in the Texas market. And we've got some in Alabama, we've got some in Virginia. And we'll be making a larger push into, into the Houston metropolitan area, as well as a couple other markets here over the next several months.   Eve: [00:12:28] And what are your tenants look like? Who are they?   Atticus: [00:12:31] Here in Atlanta, our members, as we refer to them, average income is around 25,000 dollars a year. It's the cashier at your grocery store, the barista at your at your coffee shop, the security guard at any local retail establishment or hospital, Uber drivers, Lyft drivers, administrators in various government offices.   Eve: [00:12:54] That is shocking. Administrators and government offices.   Atticus: [00:12:57] Oh, yeah. Yeah, I mean, we've we've had police officers. We still have some teachers. Average age is, is just under 40, about 39 years old.   Eve: [00:13:04] Oh.   Atticus: [00:13:04] About 60 percent single women. And here in Atlanta, we're 97 and a half percent African-American. But yeah, I mean, I refer to this group of people really as the invisible population. But I challenge any of your listeners to just ask next time you're in some sort of retail environment, or heck, your Amazon delivery driver. But the folks who work in your community, whether that's a hairstylist or the, anyone at the grocery store, where do they live, ask them where they live. And I think you'll be intrigued to find the answer. But it wasn't until maybe five years ago or so, I really started to understand that you could be working full-time in this country and very easily be homeless.   Eve: [00:13:48] Yeh.   Atticus: [00:13:48] And just that there are almost no housing options available for people that earn less than around 35,000 dollars a year that are the traditional options without any subsidy.   Eve: [00:13:57] I always make a habit of asking Uber drivers,= if that's the full time job. And I'm, I've been stunned hear who has to moonlight, Uber driving ...   Atticus: [00:14:09] Yeh.   Eve: [00:14:09] ... over the years to make ends meet or to pay for groceries or to make the rent payment. It's pretty shocking ...   Atticus: [00:14:17] Yeh.   Eve: [00:14:17] Especially on the West Coast.   Atticus: [00:14:20] Yeah, definitely. I mean, even here in Atlanta, which is a relatively affordable city, we have a young woman who's now been with us for almost three years, who works as a pastry chef in Midtown. But before PadSplit, she was commuting an hour and a half each direction ...   Eve: [00:14:35] Oh, wow.   Atticus: [00:14:35] ... to get to her place of work. And then I remember the last time I was in San Francisco asking my Uber driver where he lived. And he lived with his family in Fresno, three hours away. But then four days a week, he shared a studio apartment in Daly City near the airport. And that was how he made it work. So that he could spend some time with his family in Fresno. It's incredible when you see the lengths that people have to go to just to find reasonable housing. And these really are people that our economy relies on on a regular basis, but really just go unnoticed.   Eve: [00:15:08] That's pretty heartbreaking. So, I have to ask one question as an urban designer and architect, what do the neighbors think ...   Atticus: [00:15:17] Yeh.   Eve: [00:15:17] ... when you renovate the house?   Atticus: [00:15:19] Depends very much on the neighbors, right?   Eve: [00:15:21] Right.   Atticus: [00:15:21] It would be no surprise to anyone that we have NIMBY opposition, you know, folks who say not in my backyard.   Eve: [00:15:28] Well, I've heard, Atticus, that quite a few people say, on my podcast the last month that NIMBYism is probably the biggest reason why we're in this predicament.   Atticus: [00:15:39] Oh, unquestionably. Yeah, I don't deny that at all, and it's frustrating. I mean, with with a lot of those those conversations where people say, OK, well, yeah, I think the person who works in my grocery store should be able to live here. And my question is always, do the people who serve your community deserve an opportunity to live there? And almost no one ever says 'no' to that question. Right? But they will say, well, yeah, but the government is going to fix that.   Eve: [00:16:11] Right.   Atticus: [00:16:12] And, or the cities are working on that problem. And I don't think anyone really has an idea of just the scope and the depth of the issue and how bad things really are. And the fact that if we as a society are not working to change these issues on our own, nobody's going to get anything done. And so, yeah, I mean, absolutely, there are lots of neighbors who, under the guise of, quote unquote, protecting the integrity of single family neighborhoods, which they conveniently forget, like all of those zoning codes were based in systemic racism going back a hundred years, that it's OK for all of this space to go to waste while you have people who are working full-time, that are living on the street or commuting three hours.   Eve: [00:16:58] Right.   Atticus: [00:16:58] And I mean, that's a real difficulty and something that I think we as the community or as a nation of communities and neighborhoods ultimately have to decide where the line in the sand really is. And at what point do you say, OK, in our country, everyone should have equal access to opportunity and housing opportunity almost goes without saying, but what are we willing to do to live out those ideals?   Eve: [00:17:27] So, you've thought a lot about affordable housing solutions. Why this one?   Atticus: [00:17:32] Well, for me, I was intrigued by private market solutions that didn't require subsidy programs. And don't get me wrong, I've worked with a lot of subsidy programs and particularly housing choices and still am an owner of a number of properties that work with housing choice participants. But just the time, right? It was, how quickly could I do something today that could create a groundswell of support and address the problem as expeditiously as I felt like it needed to be addressed. And so that's really the reason why I looked at private market solutions, was because I knew that if you could align those incentives to just create more efficient market opportunities, then I had already seen over the course of my career how strong some of those forces could be. Where here in Atlanta, I watched entire neighborhoods change over the course of just two or three years because of the actions and investments of not one large company, but tens or hundreds of independent individual real estate investors and entrepreneurs. Sometimes for better, sometimes for worse.   Eve: [00:18:43] Yeh.   Atticus: [00:18:43] And so, the idea was, OK, well, right now we are decrying the gentrification and displacement in a lot of these communities. And I agree, that I think in a lot of ways, the displacement especially, is heart wrenching and contributes to the same problems that we're seeing with people having to move further and further away from their places of work. But what if we could take the same group of individuals who really are just pursuing their own best interests, which we can't expect them not to. And you said, OK, well, instead of contributing to gentrification and displacement in these areas, what if I gave you another option for investing that allowed you to create more affordable housing? And if you could make affordable housing more profitable than the other alternatives that people had so that the best option available was also one that was a societally good thing and created positive social change for these largely marginalized groups, then those investors would absolutely pursue those. And that was really the thesis that led me to create that split in the way that we've done.   Eve: [00:19:44] How much do your tenants, or your members pay per month compared to a unit like what, that they would have to go out and get in the marketplace?   Atticus: [00:19:53] Yeah. And it's not apples to apples, because our units are all-inclusive.   Eve: [00:19:58] No, of course not. There're furnished, and electric and utilities and everything, right?   Atticus: [00:20:02] Exactly. Yeah. But it's about 600 dollars on average, across our portfolio, that people pay on a monthly basis.   Eve: [00:20:10] How much vacancy do you have, because that's always a good indicator.   Atticus: [00:20:13] Yeah. So, right now we have about 45 rooms or so that are available, so we stay pretty well full. Of course, back to the customer discovery and user question. What we found too is if you're new to town, if you come here and you've got a job, you don't really want to sign a 12-month lease, you're trying to figure out what part of town you want to live in.   Eve: [00:20:37] Yes.   Atticus: [00:20:38] And so ...   Eve: [00:20:39] It's like co-work, for housing.   Atticus: [00:20:41] Yeah, similar. Similar. Yeah. I mean, it's but so our terms are certainly shorter. On average, we still see nine months as an average term ...   Eve: [00:20:50] Yeh.   Atticus: [00:20:50] But we absolutely have folks who come to town and are trying to get their bearings or get their feet under them, or maybe they've just been through some sort of traumatic situation like a divorce or the death of a loved one. And they don't need something long-term. They need an affordable place to stay for three months.   Eve: [00:21:08] Right.   Atticus: [00:21:08] And so we see those as well. And that certainly contributes to the amount of vacancy as well. But, yeah, we stay pretty well full.   Eve: [00:21:16] And I have a feeling that you chose this path, as well, because it's a way to scale what you're doing. I'd love to hear your hopes on scale.   Atticus: [00:21:25] Yeah, I certainly had no business starting a technology company.   Eve: [00:21:30] Kind of like me.   Atticus: [00:21:31] I am a real estate Neanderthal. But I was intrigued by what I had seen AirBnB do over the preceding 10 years, in terms of, just how individual hosts around the world were able to take this model and run with it. And I wanted to do the same thing with much more positive social impact for affordable housing. And I wanted any real estate investor, or homeowner, candidly, or housing provider of any kind, anywhere, to be able to pick up these sets of tools and provide affordable housing in their communities, regardless of what their thesis may be. If they wanted to create housing for farmers or teachers or employees at a certain facility, that they would be able to use these same sets of tools to be able to do that. And that was really, the major reason why I started PadSplit as a technology marketplace as opposed to a real estate company, was because I certainly didn't fancy creating this mega-corporation that owned thousands and thousands of homes. And, oh, by the way, even if we did, that still wouldn't be near the impact that I was trying to create in the world.   Eve: [00:22:49] Do you own any of the buildings yourself at all or are they really ...   Atticus: [00:22:53] Personally, I have two. The first prototype and then I have one other one. But other than that, no. We have maybe 65 or 70 different owners of all the properties.   Eve: [00:23:05] Oh.   Atticus: [00:23:05] Anyone from an individual homeowner, all the way to institutional or sub-institutional investors. I do have one room in my personal home that I rent through the platform. We don't really count that one.   Eve: [00:23:17] So, how do you manage those building owners? Because I can imagine some bad ones might creep in.   Atticus: [00:23:24] Well, a lot of that is baked into the model. Right? Where we don't do traditional corporate leases the way that other similar companies have done, where we're the ones making the improvements. The owners are ultimately sharing in the profitability. So, they see a direct correlation between the quality of the unit and their bottom line. And that's really, I think, important about aligning those incentives. And they are the ones that are purchasing, maintaining and renovating those properties. And then also to maintain accountability, a big part of the platform, and this was absolutely from AirBnB, giving the residents in those homes or the members in our platform the ability to rate and review both maintenance and quality of those homes.   Eve: [00:24:05] Um Hmm.   Atticus: [00:24:06] So, kind of creating ...   Eve: [00:24:09] That's encouragements.   Atticus: [00:24:10] ... creating 360 degree accountability where not only are those posts motivated by the bottom line, but they're also accountable to the members inside those homes as well.   Eve: [00:24:22] You touched on systemic racism and I know you've written about this and thought about this. And I'd like to know what you think of some of the key examples of racism in housing policy that exist today and that have made this problem worse.   Atticus: [00:24:40] It's not really a question of what I think. It's just a question of a history lesson. And there are a couple of points there. One, if you look at any historic neighborhood today compared to what the population makeup was 100 years ago, or call it turn of the, turn of the 20th century, what you'll find is that there was a much wider distribution of family makeup in those neighborhoods then, and housing choices there, than than there are today in those same neighborhoods. Because since the 1960s, we've as as a nation really forced this idea of single family home. And that's been repeated over and over and over, where one family, one home, in spite of the fact that you look at 35 percent of the population as single person households. Today. And meanwhile, our home sizes have just continued to increase, even though family size continues to decrease. So, you had this this extreme mismatch. How that relates to systemic racism is this, in that, whether you're looking at as as Richard Rothstein analyzed in Color of Law and has been written about by a number of other publications, the foundation of these zoning codes, when things started to change in really, whether it's L.A. 1908 or Buchanan in 1917, they stemmed from trying to segregate neighborhoods based on race. Like, that was the foundation of zoning. And if you acknowledge that at any point in our history, regardless of if you believe that it's happening today, but at any point in our history, if our culture has contributed to wealth inequality on the basis of race, at any point, if that has contributed to our current inequality of income based on race, then you also have to acknowledge that because these housing policies are based around income, they're also based around race. And so if I say in a particular neighborhood, you who may be lower income and maybe a single person are not allowed to live here by virtue of the fact that the average home is going to rent for 3,000 dollars, I'm discriminating based on race, in that situation. And so, by limiting the diversity of housing stock and housing choices, we are absolutely discriminating based on race while we are discriminating based on income. And the great irony is, across racial groups, there are very few communities who have any concern about discriminating based on income. But very rarely do the same folks ever acknowledge that because you're discriminating on income, it also means that you're discriminating based on race, but it's just, it's just a fact.   Eve: [00:27:29] Yes. Yup. OK, so then what's what's the biggest challenge you've had?   Atticus: [00:27:37] Oh, let's say, the only, only one, huh? Yeh.   Eve: [00:27:41] One of them.   Atticus: [00:27:43] Listen, I mean ... It's a massive problem. And I'd say, the single biggest thing is, is anticipating and managing human behavior at any level of scale. Right? Whether that is relationships with members inside the homes, whether that is relationships between the members, or just the home and people in the neighborhood. And the sheer amount of effort necessary to maintaining all those relationships. Or the foresight to build in structures and processes that align behaviours appropriately. And we've done a lot of work on this and certainly put a lot of thought into it. I mean, listen, we sit at this intersection where we are involved in people's lives 24 hours a day, seven days a week, at the very base of Maslov's hierarchy of needs, in terms of just the need for safety and shelter.   Eve: [00:28:49] Yeh.   Atticus: [00:28:49] And so, it is about as big a problem as I think I could have ever tried to tackle.   Eve: [00:28:55] Yes, I'd agree with that.   Atticus: [00:28:56] And just the sheer complexity of those different interactions is the single hardest thing in my mind.   Eve: [00:29:02] So, what's your big, hairy, audacious goal with this, with PadSplit?   Atticus: [00:29:08] For me, it's always been that you can solve at least a significant portion of the housing crisis on a national and global scale. The big, hairy, audacious goal is that it becomes a household name that just becomes commonly accepted. That if you are in an apartment or if you are in a home and you have extra space, why on earth wouldn't you trust another individual to lease that space from you? In the same way that I think ride sharing to hitchhiking. Where 20 years ago you would never imagine getting the back of a stranger's car, whereas today we do it all the time. And those activities are not fundamentally any different. What's different is the fact that you, as a customer of that service, trust that stranger that you're getting into the back of a car with. And so, the big, hairy, audacious goal is that same paradigm exists for housing. Where you trust that you can use this platform and and allow someone else into your home without really missing a beat. And that's just obviously a wholesale change to the way that we think today about, quote unquote, strangers. And if we can empower access to those opportunities, both as a user of housing or as a provider of housing, and to empower those users to become providers eventually and build their own income and wealth, that's really what we're setting up for. And we want to make sure that those opportunities exist everywhere.   Eve: [00:30:38] Final question, but I think I read that you were looking for funding and you did receive a chunk of it, is that correct?   Atticus: [00:30:45] We did, yeah. So we closed ...   Eve: [00:30:48] Congratulations.   Atticus: [00:30:48] Thank you. Yeah. We closed on on our Series A round of financing a couple of weeks ago. So, we will be around for much longer.   Eve: [00:30:56] You'll be bigger and doing more of this.   Atticus: [00:30:57] Hopefully. Yeah. We just keep putting one foot in front of the other and are anxious to expand to new markets that are interested in solutions.   Eve: [00:31:05] Well, it's really been delightful talking to you and thank you very much, and thank you for tackling this very big problem.   Atticus: [00:31:12] Well, we're trying. But thank you for having me, Eve. I really appreciate it.   Eve: [00:31:31] That was Atticus LeBlanc. He wants PadSplit to take hold in a really big way. He can't see how we will ever be able to catch up and provide enough affordable housing quickly if we don't think differently. That empty spare room or that basement den can offer a comfy bed and a safe home to someone who really needs it. So, he's planning to grow the 1100 rooms on PadSplit today to many hundreds of thousands of rooms. PadSplit is his moonshot.   Eve: [00:32:15] You can find out more about impact real estate investing and access the show notes for today's episode at my website, EvePicker.com. While you're there, sign up for my newsletter to find out more about how to make money in real estate while building better cities. Thank you so much for spending your time with me today, Atticus. And thanks for sharing your thoughts. We'll talk again soon. But for now, this is Eve Picker signing off to go make some change.

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▼ Follow Nicksher Music: » Beatport: http://classic.beatport.com/label/nicksher-music/57468 » YouTube: www.youtube.com/channel/UCcTF27v-cpxlBfLdQODpFTw » Facebook: www.facebook.com/groups/1706975586219784/ » SoundCloud: @nickshermusic » VK: vk.com/club123650463 » Instagram: https://www.instagram.com/nickshermusic/ --- ▼ Follow Alexei Maslov: SoundCloud: @alexei-maslov-official Facebook: https://www.facebook.com/profile.php?id=100001531098708

Het zal je niet ontschoten zijn dat het de week van Sinterklaas is! Heb je nog kinderen die geloven? Kijken jullie elke avond het Sinterklaas journaal en zitten jullie helemaal in het verhaal van dit jaar?De feestdagen zijn altijd een bijzondere tijd van het jaar. Maar helaas kunnen de feestdagen ook voor stress zorgen omdat alles perfect moet zijn. Probeer dat dit jaar eens los te laten. Wat er gebeurt, gebeurt. Leef in het nu en geniet van de tijd samen. Voel ook niet de druk dat het Sinterklaasfeest perfect moet zijn. Hoe relaxter jij bent, hoe meer je geniet en hoe meer je kind zal genieten. Het Sinterklaasverhaal gaat natuurlijk niet alleen over schoentje zetten, snoepgoed en cadeau's krijgen. Er zijn twee andere belangrijke aspecten die meespelen in het Sinterklaasfeest. Namelijk geloven zonder te zien en familie tradities.Het belang van een fantasie wereldSinterklaas is natuurlijk altijd spannend. Op een gezellige winteravond wachten op de kadootjes, de kinderen zenuwachtig en als ouders alles goed proberen te plannen. Maar ben je ook bewust van de kracht hoe Sinterklaas inspeelt op de fantasie wereld van de kinderen? Op het moment dat kinderen er bewust over na zouden denken, weten ze wel dat het paard van Sinterklaas niet zomaar op het dak terecht komt en de cadeaus niet door de schoorsteen of brievenbus kunnen. Maar de overtuiging dat het echt is zorgt dat ze na gaan nadenken hoe het mogelijk is. De puntjes zelf verbinden zeg maar.Een fantasie verhaal creëren en hier in opgegaan is een belangrijk onderdeel in de ontwikkeling van een kind. Het helpt met de emotionele en psychologische ontwikkeling van het kind om de wereld om hen heen te begrijpen.Doen-alsof spelen en het creëren van een fantasie wereld helpt het kind om situaties te beredeneren. Weten dat iets niet klopt, maar je best doen om het wel te laten kloppen om de wereld weer te begrijpen. Hierbij problemen op te lossen en theorieën creëren om het te laten kloppen.Helpen bij een oplossing versus de oplossing gevenHoe kun je reageren op kritische vragen van je kind over Sinterklaas? Zonder dat er echt een goed of fout is, wil ik stimuleren om niet direct met antwoorden te komen. De ontwikkeling van je kind gaat juist om zelf de wereld kloppend te maken en hier kun je haar bij helpen. Dit kun je doen door gerichte vragen terug te stellen over hoe zij denken dat het zou kunnen en samen het verhaal te maken. Dit vergt creativiteit en discipline van de ouder maar de creatieve oplossingen van je kind kunnen je nog wel eens verassen.Familie traditiesTradities binnen het gezin speelt een belangrijke rol bij het ontwikkelen van een positieve identiteit en zelfbeeld bij kinderen. Het vertelt het kind wie ze zijn en wat belangrijk wordt gevonden in het gezin.Tradities zijn namelijk een prachtige manier om het gevoel te versterken dat je ergens bij hoort.  Het gevoel van erbij horen heeft een belangrijke plek in de piramide van Maslov en is nodig om een positief zelfbeeld en zelfvertrouwen te creëren. Het Sinterklaasfeest is een mooie gelegenheid om tradities te creëren. Let er hierbij weer op dat je niet probeert aan de verwachtingen van buitenaf te voldoen, maar dat je voor jezelf bepaalt hoe je zou willen dat jouw kinderen later over jullie Sinterklaas vieringen praten. En geloof me, de grootte van het cadeau zal op de lange termijn niet de grootste impact maken. Het zijn juist de kleine dingen die elk jaar terugkomen die de meeste impact zullen maken en waar je kind later met een bijzonder gevoel op terug kan kijken.Hoewel het op het moment niet altijd als een big deal lijkt, is de impact ontzettend groot op de lange termijn en helpt het je kind het gevoel van erbij horen te versterken wat een powervolle basis is het ontwikkelen van zelfvertrouwen en een positief zelfbeeld.

Wifi zit hoog in de piramide van Maslov want als je het niet hebt dan kun je niet meedoen met de podcast. De wereld is wreed voor Dim.Toch zit er weer genoeg in deze nieuwe aflevering om over te praten. Wat dacht je van de proefrit met de Polestar door Sander?De JKWIK voor de volgende week is The Queen's Gambit op Netflix. See acast.com/privacy for privacy and opt-out information.

▼ Follow Nicksher Music: » Beatport: http://classic.beatport.com/label/nicksher-music/57468 » YouTube: www.youtube.com/channel/UCcTF27v-cpxlBfLdQODpFTw » Facebook: www.facebook.com/groups/1706975586219784/ » SoundCloud: @nickshermusic » VK: vk.com/club123650463 » Instagram: https://www.instagram.com/nickshermusic/ --- ▼ Follow Alexei Maslov: SoundCloud: @alexei-maslov-official Facebook: https://www.facebook.com/profile.php?id=100001531098708

▼ Follow Nicksher Music: » Beatport: http://classic.beatport.com/label/nicksher-music/57468 » YouTube: www.youtube.com/channel/UCcTF27v-cpxlBfLdQODpFTw » Facebook: www.facebook.com/groups/1706975586219784/ » SoundCloud: @nickshermusic » VK: vk.com/club123650463 » Instagram: https://www.instagram.com/nickshermusic/ --- ▼ Follow Alexei Maslov: SoundCloud: @alexei-maslov-official Facebook: https://www.facebook.com/profile.php?id=100001531098708

▼ Follow Nicksher Music: » Beatport: http://classic.beatport.com/label/nicksher-music/57468 » YouTube: www.youtube.com/channel/UCcTF27v-cpxlBfLdQODpFTw » Facebook: www.facebook.com/groups/1706975586219784/ » SoundCloud: @nickshermusic » VK: vk.com/club123650463 » Instagram: https://www.instagram.com/nickshermusic/ --- ▼ Follow Alexei Maslov: SoundCloud: @alexei-maslov-official Facebook: https://www.facebook.com/profile.php?id=100001531098708

In this episode Matt and Dr. Ben discuss Maslov's hierarchy of needs and what an agent needs to receive to become a lifetime agent in your office.

▼ Follow Nicksher Music: » Beatport: http://classic.beatport.com/label/nicksher-music/57468 » YouTube: www.youtube.com/channel/UCcTF27v-cpxlBfLdQODpFTw » Facebook: www.facebook.com/groups/1706975586219784/ » SoundCloud: @nickshermusic » VK: vk.com/club123650463 » Instagram: https://www.instagram.com/nickshermusic/ --- ▼ Follow Alexei Maslov: SoundCloud: @alexei-maslov-official Facebook: https://www.facebook.com/profile.php?id=100001531098708

▼ Follow Nicksher Music: » Beatport: http://classic.beatport.com/label/nicksher-music/57468 » YouTube: www.youtube.com/channel/UCcTF27v-cpxlBfLdQODpFTw » Facebook: www.facebook.com/groups/1706975586219784/ » SoundCloud: @nickshermusic » VK: vk.com/club123650463 » Instagram: https://www.instagram.com/nickshermusic/ --- ▼ Follow Alexei Maslov: SoundCloud: @alexei-maslov-official Facebook: https://www.facebook.com/profile.php?id=100001531098708

In this episode of Metrics that Measure Up, John Younger, Founder and Chief Collaborator at RecruiterShare shares his insights developed over his thirty-plus years of experience in all things talent acquisition. Over his career, John has developed talent acquisition software for Bank of America, led recruiting for two divisions at BofA with over 16,000 employees, founded a recruiting company acquired by TriNet, founded an early leader in Recruitment Process Outsourcing that he sold in 2018, and now is the founder of RecruiterShare.In this wide-ranging conversation, we cover a wide variety of talent acquisition topics and metrics to measure hiring success. Topics discussed include the three top talent acquisition metrics every SaaS company should track, including: 1) Days to Present the candidate hired; 2) Net Promoter Score for the recruiter and; 3) Business Impact the hired candidate delivers.Other items covered include the cost of a bad hire, the cost of a bad recruiter hire, and the Maslov's talent acquisition of value including the best fit candidate, the retention period of each new hire, and lastly the cost. John discusses the cost of a "bad hire" versus the traditional metrics of "Cost Per Hire".

Artist Name: Alexei Maslov Track Title: Apophis (Original Mix) Data: 28.08.2020 Genre: Trance Label: Venge Recordings Catalog: VRC029

Artist Name: Alexei Maslov Track Title: Eternity (Original Mix) Data: 10.05.2020 Genre: Trance Label: Venge Recordings Catalog: VRC019

Artist Name: Alexei Maslov Track Title: Dark Matter (Original Mix) Data: 24.04.2020 Genre: PsyTrance Label: Venge Recordings Catalog: VRC014

Artist Name: Alexei Maslov Track Title: Metamorphoses (Original Mix) Data: 18.05.2020 Genre: Trance, Uplifting Label: Venge Recordings Catalog: VRC021

The Epiphany Bridge, State Control, Kinda Like Bridges Today's episode is part 1 of a 3 part series of Russell speaking at a $100k event where he taught about the psychology of funnels. Here are some of the things you will hear in part 1: How if you have something you are geeking out over or passionate about, it is the perfect thing to sell others on. How the epiphany bridge works including how to get your audience to have the same epiphany you had in order to get them to buy into you. And how to tell a story to make your audience feel how you felt. So listen below to hear the first part of Russell's presentation about the epiphany bridge. ---Transcript--- Speaker 1:           How many of you have this thing called a website? Okay. Speaker 2:           What's that? Speaker 1:           Now, yeah it's this thing on this thing called the internet, that came out a couple decades ago. I look at anything online as real estate. Back in my direct mail days, when there was no internet, I always loved the line, “The difference between a one dollar bill and a hundred dollar bill is the message on the paper.” Same paper, same ink, different message. One change in the message could make that same piece of paper worth a hundred times more. The same thing goes with any of the virtual space. It's what you say, how you say it, how you compel people. Someone that actually knows how to print virtual money, would be Russell Brunson, and he has a whole process and a whole company and a whole software that can do this for you, and so he's going to take you through something that I'm sure could be potentially worth millions, if not tens of millions of dollars to all of you. Give it up for Mr. Russell Brunson. Russell Brunson:               Well, I'm excited to be here. Excited to share some cool stuff. I didn't do my presentation until last night, cause I wanted to see what you guys, what I think would be the most help for everyone. That's kind of where I came up with some handouts. Do you guys all have these? Okay, so what I want to do is, I'm not going to show you guys anything about click funnels, cause that doesn't matter. I want to bridge some gaps, hopefully help you guys understand the psychology of funnels, cause if you understand that, then everything else becomes easier. I think that's the most essential part for us as the entrepreneurs in the business, to really understand. Hopefully this will kind of bridge some of the things from the copywriting and other things we've been talking about. Okay, a couple things. Craig yesterday was talking about Maslov's hierarchy of needs, which was like, I was totally geeking out and loving it. I look at things very similar. I just flip it on the side kind of. I want to kind of reshow this, cause it'll help my next thing I'm going to explain make more sense. I look at the world where there's like, there's cold traffic, there's warm traffic and then there's hot traffic, right? I got the picture there in my little handouts. If you've ever read my book, Dot Com Secrets, I sketch out everything I do, cause I'm a visual person, so this is the sketch. I learned this originally from Jean Schwartz. He talked about, if you look at any market, there's this awareness, this cycle of awareness, right? Where we hear people are unaware of what's happening. After they're unaware, eventually they become problem aware. From problem, they become solution aware. From solution, they become product aware. Then they're most aware. Just kind of noticing, the peoples companies here who are doing well, but not where they want to be, it's almost … The biggest thing I see everyone doing, is that you've become masters at selling here. This is the warm market, right? You become really good at that, but to scale, you've got to step back. You've got to come back to here. This is like your existing audience, who loves you. This is like Facebook, they love the market, but they don't understand you. This is like the cold, hard masses and in my mind, the only way to drill past 10 million or so … I think most businesses can be really successful here, you have to master this to get to about 10 and beyond 10, you've got to become a master of this. This is like, how do you create your offer in a way that it goes to the masses, which is very similar to what Craig was talking about. That's kind of how I look at things, and it kind of leads me to the first important thing I want to talk about here. It's called the Epiphany Bridge. Anybody here ever done network marketing? Speaker 1:           We're very [inaudible 00:07:36] Russell Brunson:               [inaudible 00:07:36], they've done network marketing. Okay, so I'm going to grab something real quick, cause it'll help illustrate this. I have a buddy who started a network marketing company and he wanted me to join in and to market. I said no a million times, but eventually he sent me some of the product. I loved it, it was really, really good. This is a company called Prove It. Anybody here ever heard of Prove It? No one here? Okay. If you've studied Dave Ashbury's stuff about high fat diet, skinnier body [inaudible 00:08:03], this is the product they made. You drink it, outs your body immediately in ketosis. Tastes like candy, and it's awesome. I helped them write a pitch and wrote this pitch for them. They took it out and in the first six months, the company had $20 million dollars this pitch. This year'll be over a hundred million dollars, and it's just growing like crazy, because of the pitch. Now, I want to explain. After the pitch, they wanted me to come out to the leadership team and explain to these network marketers how to use this [inaudible 00:08:30] that I created for them, right? I'm like, I love network marketers, but I'm also scared to death of them, cause they're like … They just pounce on you. You know, that feeling where you're just like, I was getting pounced by everyone. I come in this room, and I walk in, it's this room, probably about three times as many people as this, and they want me to show them how to use this new message to sell more stuff. I'm looking out in the audience, and I'm trying to think, “What am I going to talk about to these guys. They don't understand funnels or marketing. They're a bunch of people who are selling stuff. As I'm looking out at this audience, of these network marketers, and prior to me coming in the room, I was watching them as they were pouncing on hotel employees and other people, and I had this thing just popped in to my head. I want to share this, cause it's the key now to everything we do. This is a typical person, right? I'm going to make fun of network marketers, but this is you, right? In your business. We were born, we went to school, things were going well, and all of a sudden, something happened in your life that got you excited about what you're excited about, right? Dean probably, initially he sold a car and was like, “Holy crap. I can sell cars and make money.” Right? Then he sold a house. Every one of you guys, something happened. You were just normal humans. Something happened and all of a sudden, you had an epiphany, where you were like, “Holy crap, real estate's the greatest thing in the world. Holy crap, financial stuff.” Something happened, where you had this big epiphany, and it changed your whole life, right? Do you guys all remember that moment, when it happened for you? He got his epiphany and then he went over here and then all of a sudden, the worst thing possible happened. You started like, “This is the coolest thing in the world.” You start geeking out on it, right? I'll draw this dude with glasses. You start geeking out, and you're like, “Oh this is so cool.” You start studying, and you just start doing the research, and you start going deep. I was looking at these network marketers, and I was like, “This product …” I was watching these guys in the hallway and people walking by, and they're pouncing on people, and they're like, “Dude, you've got to quit burning glucose. That's why you're so fat. You got to switch your fuel from glucose to ketones. If you do that, you won't be fat anymore.” It's like, “Man, if you had beta hydroxy blueberry salt in your drinks and in your coffee …” All this stuff. I'm watching this, right? What happens is we come in to this world, we get excited, and we start geeking out, and the worst thing possible happens to us. We learn this thing we call techno babble. In every one of your businesses, you've got a crap ton of techno babble, right? IT's these words that you use to describe things. What happens is, you meet this prospect, and they're so cool, and you grab them, and you're like, “Okay, this is my prospect. I've got my shot at him.” You're about to, like, “I'm going to tell him everything I know, and they're going to buy my crap, and it's going to be amazing.” Then it's “blugh,” and you spew out all this techno babble on the person, right? I'm watching these network marketers just spew out this stuff out at people and they're freaking out and they run away. For most of your businesses, how many of you guys know that you use techno babble? There's words for your industry that you use, that you shouldn't probably be using, okay? The reason why … What happens, this warm market understands your techno babble. They're excited and they'll buy your crap over and over and over and over again. Okay? Everybody else? They haven't geeked out yet. They key, this is what I found, the key for me to sell anything, is I have to stop this right here. I've got to cross out techno babble and I've got to stop this, cause this is what kills sales. I've got to figure out what was it that gave me the experience that caused me to go on this journey? If I can figure out what gave me this epiphany, and if I can give somebody else that epiphany, I do not have to sell them anything, ever. They'll have that epiphany in their mind and they're going to geek out and then they will cause a revolution. They will go so crazy on it. I've got to step back here. When I was talking to this network marketing group, and the pitch I wrote … I was telling Craig this yesterday. I got equity for the company for writing a pitch. It took me less than an hour to write the entire thing. The reason why, the [inaudible 00:12:11] wrote this pitch he sent to me, it was like the worst thing ever. I was dry heaving in my mouth, like “Ugh, that was such a bad …” It was all this. Thousands of pounds of techno babble, just spewing forth and I couldn't even read the whole thing. I was like, “This is so bad.” He's a friend, it was like two o'clock in the morning, I was sitting in bed. I was like, “I know he's going to call me, wanting me to critique it and give him feedback, but it just sucks, the whole thing.” I just deleted the whole thing and I was like, “I'm just going to rewrite this for him.” The first thing I did, is I was like … Cause I believe in this product. I believe in the concept. I was like, “This is really, really cool.” I was like, “What was it that gave me the epiphany, that got me excited? Why do I drink this crap every day now? What was it that gave me that epiphany?” I was thinking back and it took me a while to realize. I was thinking like, “When was it? Some time in my life, something happened where I was sold on that.” Then I was going back here, and all of a sudden, I remembered. I remembered the moment that I had the epiphany. I was at a seminar. I went out to eat with my buddy, his name's Aaron Lily. Do you guys ever remember in Skymall Magazine, the cream that they would sell that you put on your mole and your mole would fall off? Have you ever seen that? He's the inventor of that. I'm out to dinner with the guy. Super cool, doing insane amounts of money with that business. We sit down to eat and he's super ripped and healthy and everything and he … I order this amazing dinner, and he's ordering chicken with a side of butter. I thought it was weird. Then he's eating it, and he's dipping his chicken in butter and eating it and I'm like, “Dude, you are a freak. What's wrong?” He was like, “Oh, it's this whole thing.” All of a sudden, he started giving me techno babble and so I started making fun of him more, cause it just that gave me fuel for my teasing, right? I'm making fun of him and he's like, “No, no,” He said, “Okay, let me explain it like this.” He's like, “Your body … ” Wow. “Your body's kind of like a campfire, right?” He said, “If you think about it, you have a campfire, you feed it kindling, right? You throw a bunch of kindling on it, what happens?” I was like, “It burns really fast, then it goes away.” He's like, “Okay, cool. That's like carbs. That's why you wake up in the morning, you eat Cheerios and you get like Ahh and then like 10 minutes later, you're starving. Your kids have ADD and they're bouncing off the walls, cause it's carbs. You just keep putting more carbs in, your body gets more hungry. That's how that world works.” I was like, “Okay, cool.” He's like, “Proteins are kind of like getting a log and you throw a log on the fire and it'll burn a little bit longer, but same thing. It burns up and then it eventually goes away.” He's like, “Fats are like coal. It's like throwing coal on. It's harder to get the fats to catch on fire, but once they're on fire, they burn warm and hard and dark. That's the best energy source, cause as soon as they're lit up, they'll burn all through the night.” He said, “That's like eating fat. If you can transition your body from needing carbs and proteins, to processing fat, then you've got this amazing thing where you lose weight, you feel more energy and everything.” I was like, “Oh, so that's why you're dipping your chicken in butter. I get it.” It made sense to me, right? [inaudible 00:14:48] this pitch, I just wrote a little, it's a three minute explainer video, about a dude and a campfire. I tell my epiphany and why it's important to be in ketosis and how this product puts you in ketosis instantly and that was the pitch. Three minute video, took the company from zero to a hundred million dollars in 18 months. It's because I figured that out, cause that speaks to everyone. I'm not dropping techno babble and all this other stuff. Does that make sense? The biggest thing that I think I can share with all you guys, is this. Is figuring out how to get out of this state, cause this is where all you guys are stuck at. I've heard you guys talking about your business and you're always throwing techno babble, assuming that any of us have any idea what you're talking about and most of the times, I have no idea what any of you guys are talking about. It's because this is so second nature, so you're super power, this is what you're good at and you understand. This is where you lead from. If you get rid of that and figure out this piece, this is the key. I'm going to share some other things, because I have so much respect for what Craig does. I don't think anyone's ever studied him. It's probably creepy for him to know how much I watch  what he does, cause I have so much respect. What he does is like a sniper rifle, right? He spends so much time to craft his message, he's just flawless. When he gets it right, it's like a sniper rifle and blows up a company. I'm not nearly as skilled as him. What I've become a master at is this process, at telling these stories. I watch good copy like his, so I can get good at incorporating it in to my speech patterns. I think I'm kind of like a blend between these two. I'm kind of in the middle there, and I'm doing a lot of stuff to be able to figure out messaging. I'll kind of show you guys that here in a minute. This is the best copywriting, I think, is mastering this piece. Mastering the telling of stories, because the process that I'm going to show you guys here, you can do a lot of them, every single day you're doing them, and you're finding the ones that work and you're pushing away the ones that don't. You can move through things really, really quick. Okay? Any questions about epiphany bridge? One other thing, I had a big realization the other day, as I was kind of going through this. How many of you guys have ever had something amazing happen to you, and you go to tell your friend, like, “This cool thing happened.” You're telling this whole story and they're like, “Oh.” You're like, “No, no, no, no.” You tell it to them again and they're like, “No, that sounds really cool man.” You're like, “No, dude. God, you had to be there. If you were there, you would have felt what I felt.” How many of you guys have ever done that before? Right? That's the biggest problem we have, is a lot of times when we tell these stories, this is why it's so important to become good at this, is we just, we suck at telling the story and then they don't have the epiphany. My job is not to tell them what epiphany they're supposed to have. My job is to set up an environment and a story that causes them to have this epiphany. When Marcus Lemonis spoke at our last funnel hacking live event, I had a 30 minute window before the event started, where we could sit down and just kind of talk, right? First time I'd ever met him and he gets there and he walks in and he's got this really confused look on his face. He's like, “I thought you guys were a website builder.” I'm like, “Yeah, we are.” He's like, “Why is everyone so crazy outside?” You come to our events, it's more like a Tony Robbins event than anything. People are going nuts and going crazy and I was like, “Well, it's more than that. We're building a culture of people that love what we do [inaudible 00:17:57]” He's like, “What's a funnel?” First thing I do, stupid me, I start trying to explain from here, and he's like, “All right, so why's everyone so excited? I don't get why everyone's excited. You build websites.” I was like, “Ugh.” All of a sudden I was like, “Okay, I've got to tell my story.” I came back and I told him a story, the story that got me excited about funnels, and I explained that story to him and he was like, “Wait. You're telling me that these can work for anyone, right?” I'm like, “Yeah.” He's like, “Well, how would it work for Camping World?” I was like, “Well, this is what I would do.” He's like, “Okay, well how would this work for Sweet Peas?” I'm like, “I would do this.” “How would this work for …” He starts going through his businesses and after three or four of me telling these stories, he stops and he goes, “Man, every business needs a funnel, right?” It's like, “Yeah.” He goes, “I got to get you on the show, okay?” I didn't tell him, “Hey man, Marcus, every business needs a funnel. You should have me on the show.” I took him on a journey, told him a story, then I put it up in the air and let him have the epiphany, right? That's the key. I want them to have the epiphany. I don't want to tell it to them. You get them to that state by telling them about the epiphany you had. A couple things about the story telling process, that I've learned that work so good. How many of you guys have ever seen the movie, the X-men movie, where they were little kids, before they became the big X-men? You guys remember that? I can't remember which one it was. There's this scene when Magneto before he … He was a little kid and they're taking him to a Nazi concentration camp and they start taking him in, he's freaking out and they see the fences start kind of bending and they're like, “There's something with this kid. He's got some magic powers.” They pull him in this room and it's this really tiny room, it's got Magneto sitting here, it's got the head of the Nazi party there and it's got Magneto's mom. She's sitting there crying, standing there. The Nazi guy is telling him to move this coin, there's a coin on the desk and little Magneto's trying to move it and trying to move it and he can't get the power to do it. He's trying and he's trying and he's trying, nothing's moving. Then the Nazi guy gets kind of frustrated and looks over, pulls out a gun, shoots his mom in the head, boom and the mom falls dead on the ground. Then you see this scene that's like so powerful. You see this little kid's face and you see the pain and the agony. You see his whole body convulse down, like “My mom just died.” Then it transforms from this pain, to this anger and then he comes back up with this just pure anger in his eyes and everything. You see him and he shoves the coin across, he starts crushing all the metal , crushing and everything starts falling around him and he just destroys this whole room. That's how he found his power, right? Now, when watching film, you see that, right? Now words were said, but you see all these things that were happening. You see the pain, you see the frustration, you see the anger, you see … Us, as an audience, as we're watching that, we feel it. [inaudible 00:20:31] I was just explaining it, you kind of felt some of that. You felt that stuff, right? That's the magic of film. We don't … Most of us aren't producing films to sell our stuff, and so we have to do that through our words. Imagine if Magneto came and he's like, “Yeah, so when I was a kid, I was in a Nazi concentration camp. They wanted me to move a coin and I couldn't do it, so they killed my mom. I was pissed, so I blew the whole thing up.” You're like, “All right.” You wouldn't have had the experience, right? Magneto came and he started talking about how he felt. When I'm telling my stories, I go in to how I feel. I talk about, “Man, I was sitting there, I was so freaked out because my bills were due and I had this stuff and I had this pain in my stomach and it was almost like a heart attack, but it was lower, and I felt this pressure coming down and I literally felt like someone was sitting on my back. Everything was coming down on my. I looked down at hands and they were sweating, yet I was freezing cold. My whole body was shaking and shivering, because I was in so much pain and frustration, so much fear.” You notice as I'm telling that story, I'm walking you guys through what I'm feeling and you start feeling it your audience starts feeling those things as well, right? My goal, for me telling the story, is I have to get you in the exact same state that I was in when I had the epiphany, or else you will not have that epiphany. If you look at a good author, I mean you'll read books where an author will come in to the room and they'll spend 30 pages explaining the room and the lights and the look and the feel and everything, to set up a scene. Deliver some line, cause they need you to feel that line, but you won't feel it if they haven't set it up correctly. If I want you to have this epiphany, I have to get you in the exact same state that I was in when I had it. Okay? Tony Robbins 101, stay in control. I have to control their state and I do that by telling the story in a way to get you to feel what I felt, so that when I explain how I had my epiphany, you have the exact same epiphany. Does that make sense? Is that the coolest thing? I realized that, I was just like, “This is like a whole nother level.” It's so easy when you start understanding, this is how the pieces work and how they all kind of flow together. Any questions about that at all? All right, so if you flip over to the next page. In my inner circle group, people always ask me, “Okay, I got that [inaudible 00:22:44]. What's the process now?” I'm a big … What I do a lot of times, I go through and I look at patterns. I go through and dissect like a hundred sales videos like, “What's the pattern?” Then I like sketching out patterns, based on that, so I can replicate it over and over again. I started going through all the stories I tell and I was looking at commonalities. Also, we had an event where we hired … Any of you guys know Michael Hauge? Michael Hauge, I write his name down, Michael Hauge, H-A-U-G-E? There's an audio with him and, I think, Chris Volgler, on Itunes. It's like a six hour story telling workshop they gave. It's like the best thing in the world. Michael Hauge is, he works in Hollywood and he … We had him come to one of our events and he was showing everybody, he was like, “Look at any movie that's ever been successful from the beginning of time, like Batman, Spider man, Titanic, anything. They all follow the exact same script.” He's like, “If you look at the screenplay that you get,” He's like, “On page number three is when the hero does this. On page 13, they always do this. On page 26 … Every movie, it's exactly the same.” He came and talked, but if you listen to that class, it's a college class he's teaching on story telling. It's insane. In fact, have you guys ever seen the movie Hitch? When Will Smith wrote that movie, it was before him and Michael Hauge were like best friends. Will Smith said, “I was studying Michael Hauge's stuff and I was writing Hitch, 100% trying to follow the keys that Michael Hauge taught.” Then when it was done, he met Michael Hauge and they became best friends, like super good friends. Now Will Smith, all these guys, Michael's the dude they go to help map out the screenplay. Super fascinating stuff. This became, as I started looking at it, the outlines for most of my stories, but also the outlines, very similar to what they teach in Hollywood. It's kind of interesting, if you go in to it. If you're looking at how I typically teach things, or how I tell my stories, they all start with the backstory. The big reason why is because it's this, right? Coming back to here, people see you over here as this guru on the mountain, if you start your presentation from there. They have no faith r trust or hope in you, right? It's like, “Ugh. That's Dean. He can get there, but I can't.” You've got to come down the mountain, come back to where they're at and be like, “Hey man, this is where you're at. I was here too. Come on, let's go on a journey. I'm going to take you where we're going.” You start with the backstory. The backstory usually leads you to some kind of wall, which typically is the same wall that your audience is in right now, that's listening to you. Then the first thing you talk about is the external struggle, cause this is what your audience is willing to admit. “Yeah, I needed more money,” or “Yeah, I needed to get in shape.” You talk about, that's the first struggle. Then the second thing's, you've got to get to the internal struggle, cause this is the only thing that actually matters. This is what Dean was talking about yesterday. Seven why's. This is how I get to my internal struggle. External, I need more money. I ask five or six or seven why's. Why, why, why, why, why? That's the real reason why they care. In your story, you don't talk about … You mention the external, cause that's where they're at. Then you go in to the internal. You talk about the internal thing that you were struggling with, cause that's where it gets them. You're controlling state, right? That's where you get in to the same state you were in, cause you're actually talking to them on a level that they don't ever share. When you're willing and able to share that, then it causes the empathy you need. From there something happens, you had this epiphany. “Whoa, check out how cool this thing was.” Then, after the epiphany, you're like, “Here's the plan, what I'm going to do.” After you have the plan, usually you still freak out like, “Ugh, is it going to work? What if it fails?” We talk about the painted picture of failure. Then we have the call to action, and then, at the end of it, we have the result. This is kind of an example. I have this on my desk, when I'm doing videos, doing stuff, I just look at this all the time. I make sure I don't miss pieces of it. I probably tell, I don't know, 40 or 50 stories a day. If you look at how much we're publishing stuff, I'm just telling stories all day long, and I want to make sure that I'm following a process. This is there, and this little thing will help, these questions will help walk you through what's your back story and what did you want? There's a problem you encounter, how'd you make it feel? What was the external struggle? What was the internal struggle? What was the epiphany you had? What plan did you come up with after the epiphany? What would happen if you failed? How'd you take action? What was the end experience? Some epiphany bridge stories I tell are a minute to two minutes. Some of them are 30 to 40 minutes. I tell a lot of them. Every one of my presentations … One of the presentations I did, one of the guys on my team was counting things and in a 56 minute presentation, I told like 30 something stories. I'm telling them a lot, consistently, over. If you guys ever watch  my stuff, I can tell story after story after story after story, because that's what gets people here. If you notice, any time I get to something where I come to some kind of technical thing, like when I did the pitch for this. I had to explain ketones, causes there's a word called ketones. Ketones is techno babble, right? As soon as I get to the word ketone, I say, “Ketone.” Then I stop and I say, “Ketones kind of like,” I step back, “It's kind of like a million motivational speakers, running through your body.” Like, “Oh, cool.” Now they've got what ketones are and I keep moving on. Any time I introduce any kind of techno babble, I stop instantly, take a step back, I tell a really quick story to make it so that that word means something to them, and then I can keep moving on. Anyway, I'm doing that over and over. Does that help for like a tool for you guys, how to … People always say “How do you do your sales videos now?” It's Really this. These are how, mostly everything we create is from that.