Podcast appearances and mentions of rodrigo ch

Christina Rapsomanikis is VP of Connected Commerce at Mars Petcare. From sales at Unilever to launching her own DTC business and leading digital at Coty and now Mars, Christina has seen the evolution of e-commerce from every angle. She joins us live from Mars' London offices to talk about how digital has moved from the sidelines to the center of FMCG strategy. Tune in to hear about: Christina's career journey across FMCG, beauty, and pet care What “Connected Commerce” really means at Mars Why consumer-centricity is more than a buzzword Building internal alignment with data and tools How leadership has evolved in the hybrid work era The rise of digital as a core FMCG growth engine More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/   Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Paul Stafford is Head of Retail Media at the UK's top high street beauty retailer: Superdrug. Having done it all—Media (Virgin), FMCG (PepsiCo), and now Retail—he took on the challenge of building Superdrug's Retail Media proposition from scratch. He joins us to share the story of that journey. Tune in to hear about: Paul's career background Superdrug's Retail Media journey and where they are right now Main challenges when building an RMN from scratch Understanding Retail Media as a top of the funnel marketing activation channel Building a solid proposition across online and instore Data Management More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/   Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Patricia Grundmann is the Media & Retail Media VP at Germany-Based DIY Retailer OBI. Founded in 1970, they employ 10,000 employees across 640 stores across 10 European Markets, each of which has their own online business.  A very prominent voice in our industry, she's also on the board of IAB Europe and she joins Christina and Daniel to speak about her unique vision and approach to Retail Media. Tune in to learn about: Her unique career, which started by having her own psychology practice! OBI's footprint and innovation footprint Retail Media in a DIY player and why this segment has been a pioneer The unique customer journey in this type of Retail Media in a Retail Business. Should it be apart or together? Working with non-endemic brands like FMCG More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/   Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian    

Sanjay Luthra, EVP EMEA & Global Head of Direct-to-Consumer at Mattel, joins Efrain and Daniel ahead of Shoptalk Europe (June 2–4 in Barcelona: https://www.shoptalkeurope.com/community) — where he'll be one of the headline speakers. In this episode, Sanjay reflects on his global career journey and unpacks how Mattel is driving innovation and growth across the region and beyond. Tune in to hear about: What to expect from Shoptalk Europe this year Sanjay's career accross global markets The very succesful Barbie Movie's effect on Mattel Mattel's vision for future Growth DTC  Leadership in the current hybrid world How he's has driven the DTC platform Mattel Creations, to exponential growth, making it one of the fastest-growing business units within Mattel More: Buy Shoptalk Tickets: https://shoptalkeurope.com/community/tickets Check out The FMCG Guys' Shoptalk Events: https://candid-commerce.com/shoptalk-europe-2025  Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/   Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Oliver Strelecki is the CEO of Cofresco, a leader in the Fresh Keeping and Waste Management categories, and part of the Melitta Group. He joins Daniel to share his journey from marketing roles to running a global business—and what it means to lead in categories that may not be glamorous, but are essential to daily life. Tune in to learn about: Oliver's career path from marketer to CEO The categories Cofresco operates in Their drive toward greater sustainability A bold recycling initiative in India, backed by Nobel Peace Prize laureate Muhammad Yunus How to build a global company and strong culture from a small city base Oliver's leadership lessons and his take on hybrid work in today's world More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/   Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Julian Saslavsky is the Growth Manager for Latin America at Large Appliances Leader Whirlpool. With an unusal background, having started his career in start-ups (and a short stop in Recruitment!), he brings a fresh perspective to the various ways large Consumer Goods companies can innovate and go-to-market to be more relevant with today's consumer. He speaks with Christina and Daniel about: Moving from start-up to large corporate How he went international Differentce between Growth Marketing and Product Growth Buidling a Premium Product Proposition Creating synergies between the Online and Offline worlds Leveraging Data More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/   Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Jose Salas is Reebok's Finance Director for Latin America (South & Central) and the Caribbean. He joins the show to share his broad experience across multiple functions in Consumer Goods, his recurring return to Finance, and why he sees the Finance function as a driver of growth and innovation—far from the tactical role it's often perceived to be. Tune in to hear about: His career path in Finance and cross-functional moves Why Finance sometimes gets a bad rap How Finance can be a powerful partner for growth and innovation Collaborating effectively with other functions The impact of the data revolution on Finance More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/   Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian  

Consumer Goods Brands going Direct-to-Consumer has been a hot — and sometimes controversial — topic in the industry. It's a great way to capture first-party data, but is it always a money-losing game? Can DTC actually work at scale and drive real value? To explore what successful models look like, Marco Brucato, Head of eCommerce D2C EMEA Growth at large-appliance leader Beko, joins Daniel and guest co-host Rob Nowell from Medium Marketing (also strategic partners in events like Candid Commerce). Tune in to hear about: How Marco has built and scaled DTC in multiple Consumer Goods categories The differences between DTC in Appliances vs. Food Making DTC incremental — not a threat to retail partners The current state of the Digital Shelf Competitive advantages from owning first-party data Scaling an eCommerce organization from the inside Real-world AI use cases More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/   Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian  

Volker Zöller is the President Consumer Goods EMEA at Consumer Hygiene leader Essity. After being one of the first guests of the podcast back in 2020, he re-joins us to go over the most pressing issues in the industry: culture change, digitalization, diversity and inclusion and much more.  Tune in to learn about: How their Munich office has been seleced as the best in Germany due to its adaptation to new ways of working Digital transformation both internally and externally Why Essity is commited to diversity in these times How European companies can remain competitive Industry body work and influencing Brussels policy More Re-listen to Volker's prior appearence on the show: https://www.fmcgguys.com/episode-3-volker-zoller-driving-culture-change/  Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/    Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian  

From explosive growth to high-profile mergers and eventual market consolidation, Food Service Aggregators (FSAs) like Deliveroo, Uber Eats, Wolt, and Delivery Hero have transformed how consumers access food. And despite all the ups and downs, one thing is clear—FSAs are here to stay. In this episode, we're joined by Gael Peigné, VP of Product at digital shelf intelligence leader Shalion, to unpack the evolving role of FSAs and the opportunities and challenges they present for FMCG brands. We cover: What the Digital Shelf really means today The evolution and current landscape of FSAs Why FSAs matter—for both shoppers and brands Key differences between Q-commerce and restaurant-driven FSAs How FSAs fit into the broader commercial strategy of an FMCG What their continued growth could mean for traditional retailers Watch on YouTube: https://youtu.be/WBDrHTFuEGw  More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/   Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

STRATACACHE is going to take London by storm next Monday March 31st with their “What's in store (for Retail Media Networks)” event. This event, which we were lucky to attend in January in New York during NRF, will feature top voices in Retail and Brands to debate and explore how, as an industry, we can advance in In-store Retail Media. Learn more about the event here: https://www2.stratacache.com/retail_media_networks_london  Listen to Chris Riegel's episode about the seven sins in Retail Media: Listen to Ben Reynolds' episode about In-Store Analytics:  To understand the latest trends and anticipate the event we are accompanied by Chris Riegel, CEO and Alison Dunham, Sales Director, In-store Retail Media UK, at STRATACACHE to speak about: Purpose of the event What's changed in the last year The hottest topics in in-store Developments in measurement The rise of CTV Turbulences and M&A in the agency world How AI will transform Retail Media More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/   Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Revenue Growth Management (RGM) has become one of the key strategic sub-functions in modern FMCG companies. It acts like the glue between Sales, Marketing, Finance… and more! But, what does this function actually do? What are its goals? And what are the trends shaping it right now. It's our pleasure to welcome Bayer Consumer Healthcare's Global Head Revenue Growth Management, Nikitas Paraskevopoulos to speak about: What RGM does in a Consumer Goods company Why it has become a key function Key levers within RGM: pricing, portfolio optimisation… How Data, Analytics and emerging tech like AI are impacting Stakeholder alignment The future of RGM More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/   Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

In today's fragmented media landscape, brands are in a constant race to stay relevant and connect meaningfully with consumers. With countless channels vying for attention, how can brands cut through the noise and show up where it truly matters? In this episode, we're joined by leaders in the Out-of-Home (OOH) media space—Clear Channel—to explore how this traditional medium is evolving to help brands reach more people, more effectively, in a fast-changing marketing environment. Lindsay Rapacchi, Research and Insight Director, and Colin Horan, Strategic Partner for FMCG at Clear Channel, share their expertise on: Why OOH still delivers big impact in the digital era The critical role of reach for FMCG brands Standout examples of brands nailing OOH campaigns How OOH fits into the rise of Retail Media What's next: Opportunities for FMCG brands in 2025 and beyond More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/   Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian  

Frederic Fernandez is one of the most respected voices in FMCG. Through his consultancy, Frederic Fernandez & Associates, he partners with Fortune 100 FMCG companies, helping them navigate today's complex and rapidly evolving landscape. Beyond his consulting work, he has built a strong following through his insightful LinkedIn analyses, where he dissects industry trends and company strategies with precision. Most recently, he launched a podcast featuring in-depth conversations with FMCG CEOs. In this conversation, you'll hear about the top trends affecting the industry, such as CEO churn, Marketing, eCommerce, Post-COVID hangover, as well as a deep dive into Personal and Home Care companies like Procter & Gamble, Reckitt or Unilever. Follow Frederic Fernandez on LinkedIn: https://www.linkedin.com/in/fredericfernandez/  His LinkedIn Newsletter: https://www.linkedin.com/newsletters/7045696201089785857/  The Growth CEO Podcast (YouTube Link, also available on major podcast platforms): https://www.youtube.com/@TheGrowthFMCGCEOPodcast/videos  More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/   Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

This Podcast is supported by Shoptalk. Join us and the elite of Consumer Goods and Retail in Barcelona on June 2-4: https://shoptalkeurope.com/community  SEE DISCOUNT CODES BELOW Our guest today is Slavka Jancikova. With an impressive background in companies like NIKE, AB Inbev and Adidas; she's now leading Marketing for the sneaker retail leader Foot Locker in EMEA. She joins Christina and Daniel at a particularly crucial time for Marketing,. Tune in to hear about: Anticipating Shoptalk Europe and the panel Slavka will be on Moving between Apparel, FMCG and Retail Performance Marketing versus Brand Building Balancing Data and gut feel (or having a point of view!) Her vision for Foot Locker -15% discount codes for The FMCG Guys audience! Retailer and Brands: RBFMCG15 https://ste25-registration.personatech.com/code?cId=cmJmbWNnMTU= General Attendee GAFMCG15 https://ste25-registration.personatech.com/code?cId=Z2FmbWNnMTU= More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/   Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Ralf Miculcy is an Associate at WL Gore. But what does that actually mean? At WL Gore—a global materials science company known for its innovative products like GORE-TEX—every employee, from entry-level to the CEO, is called an Associate. This is just one example of its distinctive, non-hierarchical culture. In today's episode, we dive into Ralf's journey across Operations, Projects, and General Management at WL Gore. We explore how this unique culture functions in practice and what makes it so effective through: Ralf's cross-functional career Gore's Multi-category business A unique non-hierarchical culture How a company can scale while staying true to its founding values Career progression in a flat hierarchy More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Emilie Brault, Global Director of Digital Consumer Experience at NAOS—the innovative French skincare company behind Bioderma, Institut Esthederm, and Etat Pur—joins the podcast to share her journey from FMCG to digital leadership. An expert in building digital organizations from the ground up, Emilie offers insights into how brands can harness digital to connect with consumers and drive transformation. Tune in to hear about: Emilie's non-linear career, spanning international and cross-functional roles Building a digital infrastructure within a company Using digital to enhance consumer engagement Embedding digital across different functions Her approach to AI and data More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Eoin Comerford is an Outdoor Industry Expert, Consultant, Speaker & Podcaster. He's best known for his tenure as CEO of Moosejaw, one of the US' main outdoor Retailers. He drove its growth and oversaw its acquisition by Walmart in 2017, where he also managed the outdoor category for Walmart.com. He later oversaw Moosejaw's 2023 acquisition by Dick's Sporting Goods, where he remained until last year. The “Rock Fight” Podcast Host joins Daniel to speak about: His career in the sporting goods, outdoors and Retail world Analyzing Sporting Goods companies like NIKE, Adidas, Under Armour, HOKA, On Running and more The DTC vs Wholesale Equation Outdoor company Analysis: VF (North Face), Amer Sports, Columbia… Advice to European Companies trying to get into the US Market More: Tune into the Rock Fight Podcast: https://www.rockfight.co/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Our guest is Kai Boris Bendix, CEO of Carl Kühne KG, a 303-year-old family-owned company (founded in 1722) renowned for its pickles and sauces. Kai joins Christina and Daniel to share insights from his impressive career, which began at Beiersdorf—the makers of Nivea cream—and has taken him around the globe, ultimately leading him to helm one of Germany's most iconic family businesses. Tune in to discover: Kai's journey navigating international markets and cultures Key differences between developed and developing markets Transitioning from global corporations to traditional family-owned businesses such as Melitta and Kühne Strategies for resilience and adaptability in times of change   More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Maria Gonidi, the People & Culture Europe Operations Vice President at The Coca-Cola Company, joins us from Athens to speak about her career in HR and what the present and future of People Operations look like in F500 companies.   Tune in to hear about: Maria's career journey and what inspired her to build a career in HR The Pillars of HR: talent, connecting with the business, capabilities, culture & strategy What skills will future leaders need to have to be successful  The impact of tech on business Company culture & the future of work More: Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Christian Stammkoetter is Danone's President AMEA (Asia Middle East Africa) and Member of the Executive Committee. He joins Efrain and Daniel to speak about how, in the course of his career, has worked on multi-billion mergers, moved geographies, led teams, grown as a leader and developed a reliable routine to manage frequent long-haul travel. Tune in to hear about: His career beginnings in FMCG and running a start-up Being Impact-driven and putting people at the heard of the business What's important when integrating large businesses The new world of hybrid working and how to lead these organizations His current role leading a wide, diverse geography Creating Global Talent Pipelines   More: Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Francis Dufay, CEO of African eCommerce leader Jumia, joins us from his home base in Abidjan, Côte d'Ivoire, to share how the company is navigating selling online in Africa. With the continent's population set to double in the next 30 years and a young, tech-savvy demographic, eCommerce has massive potential but challenges like low GDP per capita (~$2,000), political stability and logistics create unique hurdles (and opportunities!). In this episode, we discuss: Francis' journey from McKinsey to leading Africa's top online retailer The current state of eCommerce in Africa and where it's heading The largest markets and fastest-growing regions What a typical African online shopping cart looks like How Retail Media and digital strategies are unlocking opportunities for FMCG brands Join us at Candid Commerce in London (Feb 12th): https://mediummarketing.co.uk/candid-commerce-london More: Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Join us at Candid Commerce in London (Feb 12th): https://mediummarketing.co.uk/candid-commerce-london Kerry Morrison heads up the Retail team in GS1 UK, the company that provides industry with the barcodes needed to trade. With 60,000 members in the UK across the top Retailers (Tesco, ASDA, Sainsbury's, Morrisons, etc.) and global brands (Unilever, Mondelez, Nestle...), they were created for the industry by the industry to bring members togehter and address and solve problems in a collaborative and non-competitive space. Kerry joined the show to speak about the importance of barcodes and the new generation that's coming through: What is GS1 and its role in the industry Why are Barcodes important in trade and specifically in FMCG What the new generation of barcodes look like and what features they'll have How and when will brands transition  The role of Retail in this transfomation How it will affect consumers   More: Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

En la conferencia matutina, la presidenta Claudia Sheinbaum informó que del 20 hasta el 26 de enero se han recibido a poco más de 4 mil personas, deportadas de Estados Unidos, en su mayoría mexicanas y mexicanos; la jefa del ejecutivo federal reveló que autoridades migratorias de Estados Unidos y México se han reunido para tratar este tema. La oficina de inmigración y control de aduanas de los estados unidos y otras agencias federales como el FBI, DEA y CBP anunciaron que han comenzado redadas masivas de personas migrantes en chicago y algunas zonas de california, con el argumento de preservar la seguridad nacional. El departamento de estado de estados unidos anunció que el gobierno del Presidente Gustavo Petro aceptó todos los términos propuestos por la administración Trump, con lo cual las sanciones económicas que le iban a ser impuestas a Colombia, fueron detenidas, esto luego de que el gobierno colombiano no permitió el ingreso de dos vuelos con 160 personas deportadas. Luego de que cientos de personas salieron a marchar este domingo en Culiacán, Sinaloa, para exigir alto a la violencia y la renuncia del gobernador Rubén Rocha Moya, ante los hechos de inseguridad que se vive en la entidad desde hace varios meses, la presidenta Sheinbaum Pardo aseguró que se está trabajando para regresar la paz al estado. También esta mañana, el titular de la comisión nacional de vivienda, Rodrigo Chávez, reveló que, para este año, el programa vivienda para el bienestar busca construir 50 mil casas en 18 estados del país, así como apoyos para el mejoramiento de 100 mil hogares del Estado de México. Miles de palestinos desplazados han comenzado su regreso al norte de gaza para iniciar la reconstrucción de sus casas, tras más de 15 meses de intensos bombardeos de Israel: Hamás entregó una lista que muestra a 25 rehenes de Israel vivos de los 33 que debían ser liberados en la primera fase del acuerdo de alto el fuego. El próximo domingo 9 de febrero, en Nueva Orleans, las águilas de Filadelfia y los jefes de Kansas City jugarán el super bowl número 59, luego de ganar las finales de conferencia nacional y americana, respectivamente. Con información de reporteros y corresponsales para MVS Noticias, Jiro Montes de Oca.See omnystudio.com/listener for privacy information.

Join us at Candid Commerce in London (Feb 12th): https://mediummarketing.co.uk/candid-commerce-london  Christian Raveaux heads up Retail Media at top German Grocer REWE. An increasingly influential and popular face in the Global Digital Commerce circuit, he visited the show to speak with Efrain and Daniel about how they are building a unique value proposition for Brands and their millions of Consumers in Germany and Central Europe. Tune in to hear about: Christian's career in Retail - which started when he was 17! The evolution of Retail Media  REWE's unique value proposition Germany's Grocery landscape Standardization ' will we get there? Recommendations on how FMCG can maximize Retail Media    More: Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Join us at Candid Commerce in London (Feb 12th): https://mediummarketing.co.uk/candid-commerce-london  The FMCG Guys are joined by David Cabero, Group Category Leader for Stationery and Executive Committee member at the iconic Bic. With an International background in Finance and General Management, he joins the show to speak about how his experiences have made him familiar with taking high-stakes decisions. Tune in to learn about: Career development across levels, countries and functions The impact of company culture Understanding manager and company expectations Keeping a brand relevant amidst an changing addressable market As a leader, being strategic and keeping a finger on the pulse High Stakes Decision Making: Politics, Emotions and Culture Emerging trends Find David's book here: https://www.amazon.es/Decidiendo-En-tiempos-paz-guerra/dp/8412132890  More: Follow us on Instagram: https://www.instagram.com/fmcgguys/   Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Rodrigo Chávez Fierro, especialista internacional, analiza el impacto del nuevo gobierno de Donald Trump y cómo podrían verse afectadas las relaciones con México.

Our "State of Supply Chain" Series is back in 2025! The drumbeat of FMCG is as under pressure as ever before, in the middle of internal stuggles, unpredicatable industry dynamics and external volatility. To review the challenges and opportunities for operations leaders, in this episode we are joined by Alberto Lupano, SVP Group Supply Services Transformation & Operational Excellence at Reckitt and an old friend of the podcast, Federico Marchesi, Chief Supply Chain Officer at Haier Europe, who already joined us in 2021 and 2022. Topics covered: Pre and Post COVID Supply Chains The Current Status Supply Chain in the Executive Commitee: Hero or Villain How the big political changes in 2025 may affect global Supply Chains Digitalization Why is Supply Chain still not strategic in some businesses? What to expect in 2025 Review past "State of Supply Chain" Episodes:  2022: https://www.fmcgguys.com/the-state-of-supply-chain-in-2022/  2021: https://www.fmcgguys.com/the-state-of-supply-chain-in-2021-with-federico-marchesi-and-fabio-grazioli/  More: Follow us on Instagram: https://www.instagram.com/fmcgguys/   Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian  

Welcome to The FMCG Guys' first episode of 2025! In this episode, Christina and Daniel host Ben Reynolds, VP Business Development at Walkbase, the Analytics and AI division of STRATACACHE, the leading company in in-store Retail Media. And with him we explore the ins-and-outs of in-store Retail Media Analytics and Measurement.  Walkbase Website: https://www.walkbase.com/ STRATACACHE website: https://stratacache.com NRF Event: https://stratacache.com/en/retail_media_networks/ Topics covered in this conversation: In-Store Measurement: how to measure the customer journey in a physical like on website Technologies and Platforms in the market that help Retailers and Brands Better understand what's happening in-store Retail Media Standardization Efficiency of Media: how did content change behavior? How to navigate Privacy legislation, such as GDPR In-store physical and digital activations Differences between Europe and North America and what the future looks like More: Follow us on Instagram: https://www.instagram.com/fmcgguys/   Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Our guest is Peter Dekkers, Unilever's General Manager Nutrition Europe/MET/ANZ & Head of Netherlands. Coming with an impressive career of 30+ years across continents and functions, Efrain and Daniel speak with Peter about some of the most exciting and pressing topics in the industry, spanning across careers, leadership and, of course, business! Tune in to hear about: Peter's career path at Unilever, from an unusual start in R&D to Regional GM Combining Headquarter and local roles and the logic behind the moves The state of Brand / Retailer relationships for FMCGs in Europe and the formula to go back to a virtuous growth cycle How Peter has evolved his leadership style while growing up the ladder and moving internationally The impact of work from home in today's organizations and what the future may look like More: Follow us on Instagram: https://www.instagram.com/fmcgguys/   Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Christina Jenkins is Colgate-Palmolive's Senior Omni Channel Shopper Marketing Team Lead for the UK & Ireland. She joins Efrain live from P2PI and SMG's Retail Media Summit UK in London. With her, we explore how the emergence of Retail Media has impacted FMCG's approach to Key Account Management, Shopper Marketing and Consumer Insights. Watch on YouTube: https://youtu.be/a0CWXdJTNuY  Topics Covered: Christina's career path and recent transition from Shopper Marketing to Omni Channel How Retail Media has impacted Colgate's relationship with their key UK Customers Leveraging Retail Media to better understand the consumer How they are re-organizing internally to be Digital-first More: Follow us on Instagram: https://www.instagram.com/fmcgguys/   Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian  

The overwhelming majority of FMCG purchases are still done where they have always happened: in the store. In a time where a lot of the industry narrative seems to be tilted towards online Media, what are Retailers and Brands doing to show up in-store? This is why we have partnered with the top company in in-store media, STRATACACHE to shed some light into this opportunity. In this episode, we speak with their CEO Chris Riegel about the Seven Deadly Sins Retailers Commit when approaching in-store Retail Media. Join STRATACACHE's Event at NRF: https://nrfbigshow.nrf.com/special-programs/retail-media-networks  STRATACHACHE's Website: https://www.stratacache.com/en/  In this episode, you'll hear about: Why In-store is such an exciting and important space right now The evolution of STRATACACHE and Consumer Goods since they started off in 1999 Their upcoming NRF Event The Seven Sins of In-store: “In-store is more”, “Programmatic Ad Tech is not your friend”, “Can't improve what you can't measure”, “Buy vs Build”, “Data = Rate”, “Scale or Fail”, “Other People's Money” More: Follow us on Instagram: https://www.instagram.com/fmcgguys/   Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Join us for an insightful conversation with Gerbrand Hoogvliet, current Commercial Lead and former Head of eCommerce at FrieslandCampina Netherlands. Gerbrand shares his experiences leading the digital commerce function for beloved brands like Chocomel and Fristi. Drawing from his general management background and recent transition to leading Commercial for FrieslandCampina's Foodservice division, Gerbrand offers a unique perspective on navigating the evolving world of digital commerce.  In this episode, we dive into: Gerbrand's approach to making eCommerce accessible for non-digital natives Why search is the new shelf  His 3 must-do's for FMCG brands to dominate the digital shelf How avoiding jargon and internal 'e-legend ambassadors' can drive digital success across marketing teams More: Follow us on Instagram: https://www.instagram.com/fmcgguys/   Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

In this episode, we get a perspective of what's going on in Retail Media at the other side of the Atlantic with Jenny Holleran from Kroger, one of the US' leading Grocery propositions. In this conversation, which was recorded in person at this year's Retail Media Summit UK in London, we go over the fast evolution of Retail over the last 10 years, how FMCGs (or CPGs in the US) are getting great data from retailers and, ultimately, what makes Kroger different as a Retailer and Retail Media Network. Watch on YouTube: https://youtu.be/9oicmqpMLXg  Topics Covered: Kroger's positioning in the US market and their unique approach to Retail Media How they are helping their CPG partners bridge the gap with consumers In-store: a big area of opportunity Key differences between the US and the UK More: Follow us on Instagram: https://www.instagram.com/fmcgguys/   Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

In this episode, Daniel and special guest host Veronica Demschik welcome Michael Rammelsberger and Tobias Steinegger, Chief Supply Chain Officer & Head of Corporate Responsibility at Outdoor leader Mammut. With them, we explore how the Outdoor category is at the forefront, in many aspects, of the transition into a more sustainable, responsible and long-term thinking way of doing business. For these efforts, they recently won the German Sustainability Award. Tune in to learn about: What makes Mammut a unique company How CSR has become a key topic in a Chief Supply Chain Officer's agenda WeCare: Mammut's CSR brand Climate strategy Operational implications of an ambitious CSR agenda How their products are embedding sustainability More: Follow us on Instagram: https://www.instagram.com/fmcgguys/   Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

In this episode, recorded live at P2PI and SMG's Retail Media Summit UK 2024 in London, Daniel is joined by Ana Afán, Group Head of Digital Activation at Coca-Cola Europacific Partners. With an extensive eCommerce background at renowned companies such as The Hut Group, PepsiCo, and Lavazza, Ana is widely recognized as one of Europe's leading authorities on Digital FMCG. Watch on YouTube: https://youtu.be/uuhcTenmNAE Topics covered: Her take on the evolution of eCommerce in the last years Why both Brands and Retailers have jumped into the Retail Media craze Other relevant touchpoints in the customer journey What's important when measuring the Digital Shelf How companies are evolving to adjust to changes More: Follow us on Instagram: https://www.instagram.com/fmcgguys/   Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Dean Harris heads up Co-op's Retail Media Network. This UK Convenience Retailer boasts a staggering 2,500 stores. We sat with him for the second year in a row at P2PI and SMG's Retail Media Summit UK to speak about the progress they've made in the last year and what's in store for the next one. Both for them and the industry in General. Watch on YouTube: https://youtu.be/R_xGVhj6f-8  Last year's episode: https://www.fmcgguys.com/dean-harris-coop/  Tune in to hear about: Positioning and proposition of Co-op's Convenience Media Network How off-site is becoming a big aspect for Supermarkets with big loyalty bases Their unique, convenience focused, simplified approach to offsite media Measuring performance further than the basket: the Halo Effect of convenience Dean & Daniel's collaboration on the "Media on the Move" series on LinkedIn More: Follow us on Instagram: https://www.instagram.com/fmcgguys/   Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian    

In this episode, we speak with one of the UK's top grocers, Sainsbury's and Nectar360,  the Loyalty, Insights and Retail Media business owned by Sainsbury's. After some rollercoaster years, we are changing phase and really going into a truly omnichannel world where it's more exciting, but also harder than ever, to find the consumers where they are and send them the right message. We are joined by Rachel Clark, Grocery Director at Sainsbury's and Amir Rasekh, Managing Director at Nectar360 to speak about: How Sainsbury's has developed relationships with suppliers escaping a purely transactional approach Nectar360's structure to provide best-in-class services while working closely with Sainsbury's How FMCG brands can keen their Brand relevant in an omnichannel world and how they can build Retail Media campaigns Great omnichannel campaigns they've both championed Digitalising in-store A look into the future of retail media More: Follow us on Instagram: https://www.instagram.com/fmcgguys/   Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian    

Find out more about the Women in Retail Media Collective: Website: https://wrmcollective.com/ LinkedIn: https://www.linkedin.com/company/women-in-retail-media-collective/ The industry is changing, with the emergence of digital making a huge impact across the board. So what better way to go deep into this than with the digital advertising and marketing industry association in Europe, The IAB? In this episode, we welcome their Industry development and Insights Director, Marie-Clare Puffett, to cover the following: The IAB's role as an industry association that brings Brands, Retailers and Agencies together How Marketing has changed in the last 10 years becoming more accountable Defining Retail Media and creating a Glossary for it Bringing people together to create some standard industry metrics Key growth stats Different development speeds in Europe More: Follow us on Instagram: https://www.instagram.com/fmcgguys/   Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

The Very Group is the UK's Online Pure Play Department Store. Tom Goulden, their Director of Trading, Insights and Analytics joins Daniel live from Retail Media Summit UK 2024 in London to speak about how they've recently revamped their Retail Media offering with SMG, how their unique categories trade online and much more.  Watch on YouTube: https://youtu.be/0_kphm0x-XA   Topics Covered: Tom's career in Retail The Very Group's unique value proposition as a pure-play Department Store How different is a Retail Media Network in their categories versus Grocery Data Science and Analytics: how they are embedding them into a digital first company More: Follow us on Instagram: https://www.instagram.com/fmcgguys/   Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

In the ever evolving world of Digital FMCG, one of the most exciting areas is quick delivery. In this episode, we are joined by Suzy McClintock, VP New Verticals at fast commerce leader Deliveroo. That means, essentially, managing all the parts of the business except for their classic restaurant deliveries. In this episode, recorded in person in their London office, we explore the opportunities for Grocery and High Street in general in on-demand. Topics covered: Suzy's unusual career from movie production to Grocery Deliveroo's role in the grocery and FMCG landcscape Opportunities for Consumer Goods companies in this channel The overall strategy of Deliveroo in high street Loyalty: how they are engaging consumers More: Follow us on Instagram: https://www.instagram.com/fmcgguys/   Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Our guest is Aseem Puri, CEO at Unilever International, the white space division of the FMCG giant. He joins the show to speak about how there's plenty of room for growth for Consumer Goods companies if the right entrepreneurial approach is taken. He also speaks very frankly about his self-development and leadership journey, which includes recently writing 10X Productive, a book about getting the most of life in the age of distraction and social media. Find Aseem's book here: https://aseempuri.com/product/demo-book/  Topics Covered: Aseem's career highlights Finding growth in FMCG Succeeding in a big corporation while staying true to his own personality How he's evolved his leadership style during his career About 10X Productive and some key advice More: Follow us on Instagram: https://www.instagram.com/fmcgguys/   Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Kristina von Troschke is the Chief Marketing Officer at Germany-Based Toy company Schleich. You may know the brand through it's realistic animal models, which you can find worldwide and many have fond memories of. In a time where technology has had an impact on everyone's lives, we often overlook at the impact screens have on kids' development. In this episode, we'll explore how going back to toys can foster kids' imagination and, most importantly, key social skills like compassion and empathy. Tune into this episode to hear about: Kristina's career from running international brand management at Procter & Gamble to leading Marketing at German Middle-sized businesses Her approach to Marketing, putting brands' heart & soul in the center and not relying only on Tech & Data Schleich's mission around Crafting Compassion and its impact on early age development Kristina's own experience being a working mother of 3 More: Follow us on Instagram: https://www.instagram.com/fmcgguys/   Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Our guest for this episode 200 is Rick Swinkels, CEO at TCC. The head of the Loyalty company joins Daniel and Peter Bond from The CPG Guys live from Groceryshop in Las Vegas to speak about his unique career, his industry insights and how their loyalty programs deliver exponential value beyond price, creating communities around Retailers.  Watch on YouTube: https://youtu.be/xJOotPI7Jkc TCC Website TCC LinkedIn Topics Covered: Rick's career in Retail prior to TCC TCC's proposition: creating high participation, high engagement loyalty campaigns and platforms that influence, recognise and reward shopper behaviour in-store and online The big topics in Consumer & Retail and what can Retailers do about them How to create Value independent from price Creating Omnichannel campaigns Learnings from Groceryshop and comparing US and European Retail More: Follow us on Instagram: https://www.instagram.com/fmcgguys/   Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Isabel Soriano is the President International at Wolverine Worldwide, a Footwear leader with a portfolio of famous brands like Saucony, Merrell and Sweaty Betty. With more than 20 years in the category, Isabel comes to the show to speak about the lessons learnt during her career path, which has seen her move internationally, change functions, companies and, ultimately, become a C-Level executive who has been successful managing organizations in both good and bad times. Tune in to learn about: Isabel's multi-functional career and international moves both in Europe and LATAM. The purpose of the main brands in Wolverine Worldwide's portfolio Approaching the Footwear Marketplace across sales channels Managing organizations and change management in a volatile world with a clear vision and communication Creating an organization with the consumer in mind More: Follow us on Instagram: https://www.instagram.com/fmcgguys/   Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Our guest is Christin Schillo, Social Media Director for Siemens Home Appliances at the BSH Group. With a background in Procter & Gamble, she joins Efrain and Daniel to explain her transition from FMCG to Large Appliances, how Marketing has changed and how to get the most out of Social Media Marketing, blending in new trends like AI. Topics covered: BSH's footprint Her career background and how she decided to take a sabbatical The differences between heading up Marketing in FMCG and Large Appliances How Branding has changed Why Social Media is key to their Marketing Strategy Balancing Local and Global Marketing More: Follow us on Instagram: https://www.instagram.com/fmcgguys/   Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Georgina Hernandez, eCommerce Manager International and Benedikt Vogler, Director Global eCommerce CHC join Daniel at STADA's Barcelona office to speak about the state and opportunities for Consumer Healthcare online. Transitioning from FMCG to Consumer Healthcare and learnings on the way STADA's unique DNA and Culture based on Heritage, Purpose and Growth Deploying global initiatives locally and working effectively across functions What Retail Media looks like in the Pharmacy Channel AI and Data Management Predictions for the next 2 years More: Follow us on Instagram: https://www.instagram.com/fmcgguys/   Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Jennifer Conley is the Head of Media Solutions North LatAm at PedidosYa, a Latin American online food delivery service that allows customers to order food from restaurants, pharmacies, supermarkets, and stores. With a background in FMCG, she joins Christine and Daniel to speak about her journey, LATAM and her perspective on Retail Media.  Topics covered: Jennifer's career path: moving from FMCG to Retail What's exciting about PedidosYa: a LATAM Q-Commerce plya FMCG Trends in Latin America The impact of Digital in Retail and FMCG in the continent How eCommerce has developed in different markets The surge of Retail Media Success stories in Retail Media campaigns More: Follow us on Instagram: https://www.instagram.com/fmcgguys/   Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Hoy te contamos todo sobre lo que debes de saber de la CCXP y nos acompaña Rodrigo Chávez, Director de Marketing.See omnystudio.com/listener for privacy information.