Podcast appearances and mentions of colleen gallagher

In this encore episode of The Association Insights Podcast, host Colleen Gallagher welcomes back Dr. Bill Conerly, economist, Forbes contributor, and author of The Flexible Stance: Thriving in a Boom/Bust Economy. Almost two years to the day since his last appearance, Bill returns with a timely update on the economic landscape—and what it means for associations navigating uncertainty in 2025.With political changes underway, persistent inflation concerns, and tariff decisions looming large, Bill breaks down the outlook for recession, how to plan when the data is murky, and why acting quickly and smartly still sets resilient associations apart. From contingency planning to member engagement and policy positioning, this conversation is a must-listen for association leaders seeking clarity—and calm—in the face of complex signals.

In this episode of The Association Insights Podcast, host Colleen Gallagher sits down with Leonard Steinhorn, Professor of Communication and Affiliate Professor of History at American University, for a dynamic, deeply relevant conversation on how associations can lead with clarity, ethics, and impact in today's fragmented media environment.A former broadcast commentator, prolific writer, and award-winning educator, Professor Steinhorn offers timeless principles and timely advice on what's changed in media—and what never should.

In this solocast episode of The Association Insights Podcast, host Colleen Gallagher, CEO of OnWrd & UpWrd, dives into one of the most essential, and often most underleveraged, tools in any association's toolbox: communication.From navigating complex topics to telling stories that resonate, Colleen shares how associations can move beyond the buzzwords and show up with clarity, courage, and strategy in their communications.

In this special 100th episode of The Association Insights Podcast, host Colleen Gallagher reflects on the lessons, themes, and unforgettable guests that have shaped the show since its launch. From candid career conversations to powerful leadership insights, this milestone episode is both a celebration and a roadmap for the future of associations.Colleen shares the big ideas that have come up time and again—from redefining member value to leading with curiosity—and highlights some of the most impactful episodes, guests, and moments that have stayed with her. She also offers a glimpse of what's ahead for the podcast and for associations navigating a fast-changing world.

This week on the Spirituality Now! Podcast, we're thrilled to welcome back Colleen Gallagher!Colleen is an Educator, Published Author, Social Media Influencer, and Oracle Card Deck Creator who empowers individuals to find clarity, align with their purpose, and create impactful lives. Diagnosed with cancer at 14, her healing journey inspired her mission to help others uncover their purpose, take bold risks, and live fully.In this episode, we explore:Thriving through challengesThe spiritual meaning of a diagnosisManifestationThe law of attractionMagnetismEntrepreneurshipAnd so much more!By listening to this podcast, you'll gain practical insights and inspiration to overcome obstacles, align with your purpose, and tap into the power of manifestation to create a life you love.Give it a listen and subscribe on Spotify, YouTube, or your preferred podcast platform:https://youtu.be/_iM4ydUFXdwIf you want to learn more about Colleen, visit her social media, YouTube and Website:https://www.instagram.com/thecolleengallagher/https://www.youtube.com/c/ColleenGallagherhttps://colleengallagher.co/Podcast produced by Brilliant Futures Productions. Sponsored by Delaflor Teachings Int.

In the final episode of our February advocacy series on The Association Insights Podcast, host Colleen Gallagher sits down with Gary Shapiro, CEO and Vice Chair of the Consumer Technology Association (CTA), to discuss the biggest policy challenges facing the tech industry and how CTA is navigating the evolving political landscape.With over 30 years leading one of the most influential trade associations in the U.S., Gary shares his perspective on working with the Trump administration, advocating for innovation, and addressing major issues like tariffs, trade policy, and supply chain resilience.Key Highlights:Navigating Policy Shifts – With the new administration in place, Gary breaks down how CTA is engaging with policymakers and advocating for pro-innovation policies.The Tariff Debate – CTA has been vocal about the economic impact of tariffs. Gary discusses how proposed tariffs could drive up consumer tech prices and disrupt supply chains. Resource: CTA developed a landing page with clear, impactful language and research describing the trade and tariff issues, and included a call for CTA members to share their stories on how tariffs have impacted their businesses.The Global Tech Landscape – From international trade agreements to regulatory shifts in Europe, Gary discusses how global partnerships are essential to maintaining U.S. competitiveness.Artificial Intelligence & Emerging Tech – With AI dominating industry conversations, what policies are needed to support responsible AI development while keeping the U.S. ahead in the innovation race?Effective Advocacy Strategies – With decades of experience influencing policy, Gary shares his best advice for associations looking to make an impact in Washington.Tune in for an insightful conversation on the future of tech advocacy, trade, and innovation—and what associations can learn from CTA's approach to navigating change.

In the latest episode of our February advocacy series on The Association Insights Podcast, host Colleen Gallagher sits down with Stéphanie Pochon, European Lobbyist with Forward Global, to explore how U.S. associations can effectively engage in European advocacy. With 20 years of experience influencing over 50 pieces of EU legislation, Stéphanie shares practical insights on navigating Brussels, building coalitions, and crafting persuasive advocacy strategies.Key Highlights:Getting Started in EU Advocacy – The European Union can seem like a complex system, but associations shouldn't be intimidated. Learn how to take the first steps in engaging policymakers before a crisis arises.A Case Study in Success – Hear how one U.S. trade association secured a critical exemption in EU legislation by leveraging targeted engagement, coalition-building, and a compelling narrative.Understanding the EU Policy Process – Unlike the fast-paced U.S. political landscape, EU legislation moves at a different speed. Discover how associations can adapt their strategies for long-term influence.Keys to Effective Lobbying – From understanding regulatory priorities to forging global partnerships, find out what makes advocacy efforts successful on an international stage.What's Next for EU Regulations? – Major policy shifts in sustainability, digital regulation, and trade are shaping the EU's agenda. Get insights into what's ahead and how associations can stay ahead of the curve.With more associations looking to expand their advocacy beyond U.S. borders, this episode provides must-know strategies for making an impact in Europe. Whether you're just getting started or looking to refine your global advocacy approach, these insights will help your association engage effectively in the EU.

In the latest episode of our advocacy series on The Association Insights Podcast (previously The Association 100 podcast - same great content, fresh new name!), host Colleen Gallagher engages in a compelling conversation with Louise St. Germain, Director of Membership, Marketing, and External Relations at theInternational Society on Thrombosis and Haemostasis (ISTH). With over 24 years of experience in membership, marketing, and external relations, including 12 years at the ISTH, Louise shares her journey and the impactful work of the society.Key Highlights:Career Path and Early Experiences: Louise reflects on her diverse background, starting with her role at the American Red Cross during Hurricane Katrina, where she learned the importance of flexibility, resourcefulness, and building relationships. These experiences laid the foundation for her subsequent work in communications and PR for non profits and associations.The Power of Partnerships: Emphasizing that "nothing happens alone," Louise discusses the critical role of partnerships in advancing ISTH's mission. Collaborations with entities like the World Health Organization and the European Thrombosis and Haemostasis Alliance have been pivotal in extending the society's reach and impact.World Thrombosis Day Campaign: Louise dives into the success of the World Thrombosis Day campaign, an initiative she describes as akin to nurturing a child now in its 12th year. The campaign has significantly increased global awareness of blood clot risks, influenced healthcare policies, and fostered collaborations with numerous organizations and governments worldwide.Advocacy and External Relations: Louise outlines the ISTH's multi-pronged approach to advocacy, which leverages scientific evidence, expert voices, and patient stories. Engaging early and often with regulatory bodies like the FDA and EMA, and aligning with broader public health priorities, has been central to their strategy.Crisis Communication and Preparedness: Drawing from her early experiences, Louise highlights the importance of proactive crisis communication planning. She advocates for developing clear, living crisis communication response plans and bringing teams along in preparedness efforts to maintain public trust during challenging times.Adapting to Policy Changes: In light of recent changes in the U.S. administration, Louise discusses how ISTH remains agile by monitoring global policy shifts and aligning their messaging with evolving healthcare priorities. Positioning ISTH as a nonpartisan, evidence-based organization has been key to effectively engaging with policymakers.Future Trends in Advocacy and Public Affairs: Looking ahead, Louise identifies key trends such as the integration of AI and digital strategies, personalized engagement, and cross-sector collaboration. She emphasizes the importance of associations staying relevant by embracing these trends and continually innovating in their approaches.Join us for this insightful discussion as Louise St. Germain shares her experiences and strategies in association management, marketing, and advocacy, offering valuable takeaways for professionals in the field.Stay Connected:Subscribe to The Association 100 podcast onSpotify,Apple Podcasts orYouTube Podcasts to ensure you never miss an episode.Follow us on LinkedIn atOnWrd & UpWrd for the latest in association trends and strategies.Tune in next week as we continue our advocacy series with another insightful discussion to help associations navigate the evolving political landscape.

In this episode of The Association 100 Podcast, host Colleen Gallagher concludes the January media series with an engaging panel discussion featuring O&U's Meghan Henning, Co-Founder and Senior PR Strategist, and Keaveny Hewitt, Senior Account Executive. Together, they reflect on key takeaways from the series and share insights from their experiences into building meaningful media relationships, adapting to the evolving landscape, and celebrating PR wins. Key Highlights: Evolving Media Outreach: Meghan shares how media relations have returned to prioritizing relationships, emphasizing the value of personalized connections over mass pitches. Personalized Pitching Strategies: Keaveny discusses her success with leveraging shared interests to establish rapport with journalists, transforming transactions into genuine collaborations. Navigating Challenges: Learn how persistence, adaptability, and a deep understanding of news cycles can help overcome the frustration of unanswered pitches. Celebrating PR Wins: From local broadcast placements to building trust with reporters, the team highlights the importance of recognizing and learning from successes. Becoming the Go-To Source: Colleen and her team discuss strategies for using earned media to position associations as thought leaders, emphasizing the role of authentic opinions and proactive storytelling. Join us for this insightful wrap-up as we reflect on the lessons learned and strategies shared throughout the January media series, setting the stage for even more impactful PR efforts in 2025. Stay Connected: Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode. Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies. Coming Soon: Don't miss our February advocacy series, where we'll share actionable tips for associations navigating advocacy under a new administration!

In this episode of The A100 Podcast, host Colleen Gallagher continues the January media series with Jay Campbell, co-founder of The Company Dime and a veteran journalist with over 30 years of experience in travel trade publishing. From his early days at Boston University to launching The Company Dime, Jay shares his journey, insights into modern journalism, and the unique challenges and opportunities within the business travel sector. Key Highlights: A Career in Trade Journalism: Jay discusses his path into journalism, the evolution of travel trade publishing, and how the internet reshaped the industry. The Company Dime's Mission: Learn why Jay and co-founder David Jonas launched The Company Dime, the decision to adopt a subscription model, and how they've maintained editorial independence to build trust with readers. Storytelling & Audience Investment: Jay shares his approach to delivering high-value content, focusing on brevity, clarity, and making every word count for their niche audience. PR Insights from a Journalist's Perspective: Discover why exclusivity matters in pitches, the importance of tailored outreach, and how PR professionals can better collaborate with journalists. Making an Impact During the Pandemic: Jay reflects on The Company Dime's initiatives to support laid-off industry professionals during COVID-19, offering free subscriptions and career-focused content to help the travel community navigate unprecedented challenges. Join us as Jay Campbell shares practical insights and candid reflections on trade journalism, storytelling, and the dynamic relationship between PR and the media. Stay Connected: Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode. Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies. Tune in next week as we continue our media series with another outstanding guest sharing their expertise and tips for successful PR and media collaborations!

In this episode of The A100 Podcast, host Colleen Gallagher kicks off the January media series with award-winning journalist Kirstin Garriss. With a career spanning investigative reporting, national politics coverage and impactful storytelling, Kirstin shares her unique perspective on navigating today's media landscape and how PR professionals can effectively collaborate with journalists to elevate their stories. Key Highlights: Kirstin's Journey: Discover how Kirstin's family and early exposure to journalism inspired her career, and how her experiences in local newsrooms shaped her storytelling approach. The Importance of Relationships: Kirstin explains why strong PR and journalist relationships are more critical than ever in today's fast-paced, resource-constrained news environment. Crafting the Perfect Pitch: Learn Kirstin's actionable tips for PR professionals, including the importance of targeted outreach, compelling visuals and timely follow-ups. Diverse Storytelling: Explore how PR professionals can amplify diverse voices, equip spokespeople with media training and highlight personal stories to make pitches more compelling. Adapting to a Changing Media Landscape: Kirstin shares her thoughts on the future of journalism, including the role of digital platforms, social media and why local journalism needs our support. Join us as Kirstin shares candid insights and practical advice that offer a valuable roadmap for associations and PR professionals navigating an ever-evolving media landscape. Stay Connected: Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode. Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies. Tune in next week as we continue our media series with another outstanding guest sharing their expertise and tips for successful PR and media collaborations!

In this special New Year's episode of The A100 Podcast, host Colleen Gallagher reflects on the dramatic changes in the media and PR landscape and sets the stage for 2025. Colleen shares insights from her two decades in PR, explores how the industry has come full circle to rely on relationships, and provides actionable strategies for associations to amplify their voices and become the go-to source in their industries. Key Highlights: The Evolving Media Landscape: Explore how shrinking newsrooms and faster news cycles have made relationships more critical than ever. Keys to Effective Press Outreach: Learn practical tips for targeted pitching, crafting compelling stories and building trust with reporters. Momentum Builder Success Stories: Hear how associations can start small with trade and local media to build momentum for national coverage. Proven Tactics for Association PR: Discover the power of regular news huddles, comprehensive press lists and creative Media Connection Calls in securing impactful coverage. Preview of January's Media Series: Get a sneak peek at the upcoming interviews with leading journalists, starting with award-winning investigative reporter Kirstin Garriss, who will share her advice for PR professionals navigating today's media landscape. Join us as we kick off 2025 with a deep dive into the evolving media landscape and how associations can leverage innovative PR strategies to stay ahead. Stay Connected: Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode. Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies. Don't miss our upcoming January media series featuring conversations with top journalists and media professionals! Tune in for actionable insights to make 2025 your association's best year yet!

In this special year-end episode of The A100 Podcast, we're re-airing the live broadcast of the 2024 A100 CommImpact Awards ceremony, originally streamed on YouTube Live. Hosted by Colleen Gallagher, CEO of OnWrd & UpWrd, and Meghan Henning, Senior PR Strategist and Founding Partner, this event celebrated the exceptional achievements of associations in communications and engagement. Key Highlights: Best Media Relations Campaign: American Association for Marriage and Family Therapy's impactful mental health campaign garnered over 100 high-profile media placements. Outstanding Internal Communications: Tennessee Concrete Association's creative board engagement initiatives, including Be Pro Be Proud Tennessee and Skate4Concrete. Effective Member Engagement Initiative: BSA | The Software Alliance's Why AI? campaign showcased how modest budgets can drive global advocacy. Innovative Content Strategy: American Society of Civil Engineers' use of peer-reviewed research to align with UN Sustainable Development Goals. Thought Leadership and Research: National Association for Law Placement's Jobs & JDs report offered deep insights into legal employment trends and racial disparities, driving equity-focused conversations in the sector. Advocacy Excellence: Muscular Dystrophy Association's #AccessibleAirTravel campaign led to legislative wins in air travel accessibility. Event Promotion Excellence: Sea Tow Foundation's virtual Life Jacket Loaner Conference expanded its safety program nationwide. Leadership in Public Awareness Campaign: American Medical Association's mifepristone access campaign drove national discourse and secured a significant Supreme Court victory. Join us in celebrating these associations for their creativity, leadership, and impact. Stay Connected: Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode. Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies. Tune in for more episodes that celebrate the innovation and achievements of associations shaping the future.

In this episode of The A100 Podcast, host Colleen Gallagher speaks with Phil Alongi, President & CEO of Alongi Media, about how associations can raise the bar on event production while keeping costs manageable and embracing sustainability. Key Highlights: Innovative Production Solutions: Phil introduces Alongi Media's groundbreaking 4K mobile production truck—a fully solar-powered, sustainable control room on wheels—that delivers exceptional quality while cutting setup time and costs. The Power of Storytelling: Phil shares how associations can enhance events by prioritizing storytelling and aligning programming with business goals to drive engagement and impact. Sustainability as a Differentiator: Learn how Alongi Media's innovative approach reduces carbon footprints by 85% during production, offering associations a tangible way to meet sustainability goals. 2025 Event Trends: Phil discusses the growing demand for in-person experiences, hybrid production value and new technologies that make professional-grade content accessible to associations of all sizes. Join us as Phil Alongi provides actionable strategies and insights to help associations produce engaging, cost-effective events that leave a lasting impact. Stay Connected: Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode. Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies. Tune in for more episodes filled with expert insights to help your association tell its story, elevate events and deliver value for members!

In this episode of The A100 Podcast, host Colleen Gallagher speaks with David Jackson, MBA, CAE, Executive Officer of the American Society for Pharmacology and Experimental Therapeutics (ASPET). Dave shares ASPET's journey in preparing for the open access mandates coming in 2025 and offers actionable insights for associations navigating similar changes. Key Highlights: Strategic Open Access Transitions: Dave explains ASPET's proactive approach to open access, including the launch of its new journal, ASPET Discovery, and the strategic publishing partnership with Elsevier. Supporting Authors: Learn how ASPET is adapting its publishing model to increase accessibility and provide more options for authors, especially those from under-resourced institutions. Future Trends: Explore Dave's vision for the future of scientific publishing, including innovations in peer review, intellectual property considerations and the role of AI. Join us as Dave Jackson provides a roadmap for associations preparing for the future of scholarly publishing. Stay Connected: Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode. Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies. Tune in for more episodes packed with expert insights to help your association thrive in a changing landscape!

Caffeinators, we've often said that while we want to be an autonomous profession, we are going to need the help of veterinarians to get us there. Colleen Gallagher, CVT, is going to be one of those veterinarians. This is a unique episode in that Colleen is a CVT in Massachusetts, but she's also a second year veterinary student at Tufts University. So we talked a lot about veterinary technician issues and the landscape of our profession with a future veterinarian! It was a fascinating discussion to see the profession from a couple different angles and Colleen is very passionate about title protection, scope of practice, and many other facets of the veterinary technician profession that will undoubtedly be to our benefit as she moves on in her career. It was really refreshing to hear a future veterinarian have these thoughts and ideas-definitely give it a listen!   Show Links: AAHA Technician Utilization Guidelines: https://www.aaha.org/resources/2023-aaha-technician-utilization-guidelines/  AAHA "Stay, Please" Survey: https://www.aaha.org/resources/white-paper-factors-that-support-retentionand-drive-attrition-in-the-veterinary-profession/  NAVTA 2022 Demographic Survey: https://drive.google.com/file/d/11pmYzIouybfL55YsduRbaZ1TtMD1i2DB/view  NAVTA VNI 2022 Working Group Report: https://drive.google.com/file/d/1o2g1-WckMsfpaigazgnz7YpKe1YP8k-y/view  The 3 Rs Collaborative (United States, formerly the North American 3 Rs Collaborative): https://3rc.org/  National Center for the 3 Rs (UK): https://nc3rs.org.uk/  ALAVTN, responsible for awarding VTS-LAM: https://www.alavtn.org/index.html AALAS, responsible for awarding ALAT/LAT/LATG designations: https://www.aalas.org/ ACLAM, specialty college for lab animal veterinarians: https://www.aclam.org/   Our Links: Check out our sponsor https://betterhelp.com/vettechcafe for 10% off your first month of therapy Follow us on Facebook: https://www.facebook.com/vettechcafe Follow us on Instagram: https://www.instagram.com/vettechcafepodcast Follow us on LinkedIn: https://www.linkedin.com/company/vet-tech-cafe Like and Subscribe on YouTube: https://www.youtube.com/channel/UCMDTKdfOaqSW0Mv3Uoi33qg Our website: https://www.vettechcafe.com/ Vet Tech Cafe Merch: https://www.vettechcafe.com/merch If you would like to help us cover our podcast expenses, we'd appreciate any support you give through Patreon. We do this podcast and our YouTube channel content to support the veterinary technicians out there and do not expect anything in return! We thank you for all you do.

In this episode of The A100 Podcast, host Colleen Gallagher sits down with Alan Sparkman, CAE, LEED AP, CCPf(x3), Executive Director of the Tennessee Concrete Association (TCA), to explore how associations can take bold steps to address workforce challenges. Alan shares TCA's innovative programs to attract and retain talent while fostering long-term industry growth. Key Highlights: Concrete Workforce Innovation: Learn how TCA's initiatives like participating in Be Pro Be Proud and leading Concrete Quest and Skate for Concrete are inspiring the next generation to pursue careers in the trades. Engaging Current Employees: Alan discusses DriverDash, a gamification platform that boosts employee retention and engagement. Influencing the Future Workforce: Discover how TCA's Concrete Influencers program will empower industry professionals to share their stories and inspire young talent. Lessons in Adaptability: Alan emphasizes the importance of experimentation, storytelling and action in tackling workforce shortages. Join us as Alan Sparkman offers actionable strategies for association professionals working to solve workforce challenges and build vibrant industry communities. Stay Connected: Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode. Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies. Tune in for more episodes packed with innovative strategies and practical insights to help your association lead the way in workforce development!

In this thought-provoking episode of The A100 Podcast, Colleen Gallagher is joined by Jeff De Cagna, AIMP, FRSA, FASAE, Executive Advisor at Foresight First LLC, for a deep dive into the evolving responsibilities of association boards. Jeff shares his compelling vision for the future, emphasizing the critical importance of foresight, stewardship and ethical decision-making in a rapidly changing world. Key Highlights: The Duty of Foresight: Jeff explores why boards must embrace a future-focused mindset to navigate systemic upheaval, risk and long-standing challenges. Stewardship vs. Leadership: Jeff argues that stewardship—leaving organizations better for future generations—is a higher calling than traditional leadership. AI Governance and Responsibility: With AI's growing influence, Jeff underscores the need for boards to lead conversations around ethical and purposeful implementation, ensuring long-term trust and accountability. Reimagining Strategy: Jeff challenges boards to move beyond traditional strategic planning, advocating for adaptive approaches that prioritize the needs of successors and stakeholders. Join us as Jeff inspires association professionals to rethink board roles and responsibilities, offering actionable insights for thriving in an era of transformation. Stay Connected: Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode. Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies. Tune in for more episodes featuring expert insights to help your association navigate change, foster stewardship and build a resilient future!

In this episode of The A100 Podcast, host Colleen Gallagher welcomes Brent McClendon, President & CEO, and Jason Ortega, Vice President of Public Affairs, of the National Wooden Pallet and Container Association (NWPCA). Together, they unpack the remarkable growth of their association, driven by innovative tools, member engagement and a global advocacy strategy. Key Highlights: Strategic Planning for Growth: Brent and Jason discuss how NWPCA's focus on building a strong team, resourcing its vision and leveraging its Pallet Design System software fueled membership and revenue growth while expanding its global footprint to 40 countries. Global Advocacy Wins: Jason shares insights into NWPCA's recent success in influencing EU packaging regulations, highlighting the importance of data-driven storytelling, collaborative partnerships and cultural sensitivity. Sustainability and Innovation: From a 97% pallet recycling rate to cutting-edge sustainability research, NWPCA's initiatives demonstrate how associations can drive impactful change for their industries and members. Lessons in Leadership: Learn how listening to members, fostering collaboration and embracing change have enabled NWPCA to stay ahead of industry challenges and position itself as a global leader. This episode is packed with actionable strategies for associations looking to expand their impact, engage members and lead with purpose. Stay Connected: Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode. Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies. Tune in for more episodes featuring bold strategies, innovative solutions and inspiring leadership to help your association thrive in an ever-changing world.

In this episode of The A100 Podcast, host Colleen Gallagher speaks with Tim Ebner, Director of Communications & Marketing at the Can Manufacturers Institute (CMI). Tim brings a wealth of experience from his background in journalism and association communications to champion sustainability and innovation in the metal can industry. Through initiatives like the “2 Million Cans Recycling Contest” and “Every Can Counts,” Tim and his team at CMI are creating powerful community engagement and awareness around the environmental impact of metal cans. Key Highlights: Sustainability with Impact: Tim shares how CMI is driving sustainability by promoting the circular economy of aluminum and steel cans, which can be recycled infinitely. This commitment to reducing waste is supported by ambitious goals to improve recycling rates and reduce the carbon footprint of metal cans by 2030, 2040 and 2050. Engaging Communities through the 2 Million Cans Contest: CMI's “2 Million Cans Recycling Contest” is an educational and community-focused initiative that partners with schools to teach students about recycling and sustainability. Tim discusses how this grassroots campaign not only recycles cans but also reinvests in local communities, creating a tangible impact that reinforces the importance of environmental stewardship. AI-Driven Recycling Innovation: CMI is also exploring AI technology to boost recycling rates. Tim explains how optical-sorting robots identify and sort aluminum cans at recycling facilities, ensuring these valuable materials are correctly processed and reintegrated into the circular economy. This tech-forward approach demonstrates CMI's dedication to integrating innovation in sustainability efforts. Check out this Axios article: AI robot helps recover and recycle beverage cans Bringing Your Whole Self to Work: Tim emphasizes the importance of blending personal passions with professional roles. He encourages association professionals to explore creative interests outside of work, as these pursuits can bring fresh perspectives and innovative ideas to their daily roles. Join us as Tim Ebner shares valuable insights on how associations can foster community engagement, promote sustainability and leverage creativity to drive industry impact. Stay Connected: Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode. Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies. Tune in for more episodes featuring expert insights to drive your association's advocacy and mission forward!

In this episode of The A100 Podcast, host Colleen Gallagher sits down with Dr. Melissa Pergola, CEO and Executive Director of the American Society of Radiologic Technologists (ASRT) and CEO of the ASRT Foundation. With a rich history and nearly 157,000 members, ASRT stands as the world's largest organization for radiologic technologists and radiation therapists. Dr. Pergola shares how ASRT honors its legacy while innovating for the future, discussing key strategies in member engagement, workforce development and advocacy for radiologic technologists. Key Highlights: Balancing Tradition and Innovation: Dr. Pergola explains how ASRT maintains a mission-driven, member-focused approach while adapting to industry changes to support its members in a dynamic healthcare landscape. Fostering a Culture of Accountability and Creativity: Dr. Pergola emphasizes the importance of empowering staff and creating a safe environment for innovation and learning, encouraging her team to take risks and view setbacks as growth opportunities. Advocacy for Professional Recognition: ASRT's ongoing campaign for reclassification of radiologic technologists highlights its commitment to elevating the profession and ensuring practitioners are recognized for their critical role in healthcare. Combating Workforce Shortages: Through strategic collaborations and public awareness campaigns like the “Be Seen” initiative, ASRT is actively addressing workforce shortages and raising the visibility of radiologic professions. Join us as Dr. Melissa Pergola offers valuable insights into leading a legacy association, advocating for the profession and navigating challenges in the healthcare sector. Stay Connected: Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode. Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies. Tune in for more episodes filled with expert insights to drive innovation and impact in your association!

In this episode of The A100 Podcast, host Colleen Gallagher is joined by Tara Puckey, MBA, CAE, CMP, Executive Director of the Radio Television Digital News Association (RTDNA) and  Foundation (RTDNF). Tara brings her wealth of experience in journalism and association leadership to the conversation, sharing insights on fostering meaningful connections in a remote environment, effective onboarding practices and the future of leadership in journalism. Key Highlights: Building a Remote Team Culture: Tara discusses RTDNA's transition to an all-remote team and emphasizes the importance of intentionality in building a supportive work culture. By gathering staff at offsite locations throughout the year, the organization creates dedicated time for team bonding and strategic discussions. Onboarding for Engagement: For Tara, welcoming new team members goes beyond logistics. RTDNA's onboarding process includes personal interactions, virtual meet-and-greets and cultural touchpoints to help new hires feel connected from day one. Navigating Rapid Industry Changes: As the journalism landscape continues to evolve, Tara explains how RTDNA supports its members—journalism professionals and news leaders—with leadership training and resources to adapt to new technologies, ethical challenges and shifting public expectations. Embedding DEIA in Newsrooms: Tara shares RTDNA's commitment to diversity, equity, inclusion and accessibility (DEIA), both within the organization and across the industry. She discusses the association's work to ensure newsrooms reflect the communities they serve and highlights initiatives that promote representation and inclusion at all levels. Join us as Tara Puckey offers practical strategies for building a resilient association culture, advancing DEIA in journalism and supporting member organizations through times of change. Stay Connected: Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode. Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies. Tune in for more episodes packed with actionable takeaways to help your association thrive in a dynamic world!

In this episode of The A100 Podcast, host Colleen Gallagher sits down with Nathan Chamberlain, CAE, Director of Membership at the American Association of Nurse Anesthesiology (AANA). With nearly two decades of experience in membership management and customer experience, Nathan shares his insights into creating member value through cutting-edge technology and strategic innovation. He explains how AANA focuses on fostering meaningful member connections while addressing the unique needs of over 65,000 members. Key Highlights: Empathy-Driven Member Engagement: Nathan discusses how AANA prioritizes member satisfaction by centering on empathy in all interactions. Through real-time feedback and satisfaction scores, the organization ensures that services are fast, accurate and aligned with member expectations, fostering a culture of trust and responsiveness. Personalized and Accessible Education: AANA's micro-credentialing program offers members an innovative, accessible approach to professional development. By providing short, skill-based learning modules, AANA is meeting members' need for efficient, high-impact education, allowing them to prove competencies in real-world applications without the time constraints of traditional learning formats. Data-Driven Decisions and Technology: With a background in IT, Nathan highlights how AANA leverages technology to improve membership services and personalize experiences. By using HubSpot to track member behavior and feedback, the organization has transitioned to a more member-centered model, offering real-time data insights that drive strategic decisions. Fostering Diversity, Equity, and Inclusion: Nathan also shares AANA's ongoing efforts to ensure diversity, equity and inclusion are at the forefront of the organization's strategic priorities. Through targeted outreach and community engagement, AANA works to break down barriers and create a more inclusive space for both members and the patients they serve. Join us as Nathan shares practical strategies for creating member-centric experiences that drive retention and growth—valuable insights for association professionals aiming to foster deeper connections and long-term loyalty. Stay Connected: Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode. Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies. Tune in for more episodes packed with expert insights to help your association innovate, engage, and thrive!

In this episode of The A100 Podcast, host Colleen Gallagher is joined by Karley Cunningham, big thinker, creative strategist and founder of Big Bold Brand. Karley shares her unique journey from professional athlete to brand strategist and explains how her team helps purpose-driven organizations develop executable strategies that position them as leaders in their industry. Key Highlights: The Athlete's Mindset in Business: Karley discusses how her competitive athletic background, including being a former professional mountain biker, has shaped her structured, goal-driven approach to business and branding. Branding vs. Marketing: Karley emphasizes the difference between branding and marketing, highlighting that branding is about creating an authentic identity from the inside out, while marketing promotes that identity externally. The Surefire Strategy: Learn about Karley's proven methodology for developing a brand that stands out. She explains how her process can help your association identify your unique value proposition, align with your core beliefs and communicate your mission effectively. Building Brands from the Inside Out: Karley explains why it's critical for organizations to develop their brand based on their internal values and beliefs. She shares how this authentic approach creates alignment across leadership and members, ensuring the brand stands out in a crowded market. Join us as Karley Cunningham shares actionable insights on building a strong, differentiated brand that resonates deeply with both internal stakeholders and external audiences. Stay Connected: Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode. Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies. Tune in for more episodes packed with expert advice and strategies to help your association stand out in a sea of sameness!

Welcome back to The A100 podcast! In this episode, host Colleen Gallagher sits down with Sean Luechtefeld, Ph.D., CAE, Vice President of Membership & Communications at ANCOR (American Network of Community Options and Resources). Sean returns to the podcast to share valuable insights into the unique challenges and strategies in the world of association management, particularly in the areas of membership and communications. Key Highlights: Balancing Dual Roles: Sean discusses the complexities of balancing his dual roles in membership and communications, offering practical advice on how to prioritize tasks and manage a broad scope of responsibilities in a small-staff environment. He emphasizes the importance of surrounding yourself with a talented team and being realistic about what can be achieved. Advocacy and Active Listening: Sean highlights the significance of active listening in advocacy communications. He shares how ANCOR ensures that the voices of their members—organizations serving people with intellectual and developmental disabilities—are heard at the federal level. By understanding and acting on member feedback, ANCOR effectively supports its members in their advocacy efforts. Adapting Communications in a Changing Landscape: In a rapidly evolving media environment, Sean explains how ANCOR tailors its communications strategy to address ongoing challenges such as workforce recruitment and retention. He discusses the importance of seizing opportunities that arise from challenges and aligning messaging with current events and broader societal issues. Navigating Social Media Channels: Sean dives into the ongoing discussions within ANCOR about the best ways to engage with different social media platforms. He explores the challenges of adapting to changing user behaviors and the importance of focusing on platforms that offer the most value in reaching target audiences, such as members, lawmakers and journalists. Looking Ahead: Sean shares his thoughts on the future of membership engagement and communications within associations. He emphasizes the need to shift from selling membership benefits to promoting the overall experience of membership, creating tailored experiences that resonate with diverse member needs. Join us as Sean Luechtefeld offers actionable strategies and deep insights into effectively managing communications and membership in associations, making this episode a must-listen for association professionals. Stay Connected: Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode. Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies. Tune in for more episodes packed with actionable insights to help your association thrive!

Moses West is the founder of Atmospheric Water Generator. He invented an atmospheric water generator (AWG) that extracts moisture from the air & turns it into clean drinking water.Susan Shatzer is a 14-time #1 International Award Winning Bestselling Author. She is the Executive Producer and Host of "Unlocking Your Limitless Life" and a Consciousness RevolutionaryColleen Gallagher- Is an Intuitive, Creator, Cancer-Survivor, Podcast Host & Author of Books.Daniel Carsenty - Writer & directorMovie Reviews and More is broadcast live Tuesdays at 5PM PT on K4HD Radio - Hollywood Talk Radio (www.k4hd.com) part of Talk 4 Radio (www.talk4radio.com) on the Talk 4 Media Network (www.talk4media.com). Movie Reviews and More TV Show is viewed on Talk 4 TV (www.talk4tv.com).Movie Reviews and More Podcast is also available on Talk 4 Media (www.talk4media.com), Talk 4 Podcasting (www.talk4podcasting.com), iHeartRadio, Amazon Music, Pandora, Spotify, Audible, and over 100 other podcast outlets.

Welcome back to another episode of The A100 Podcast! In this week's episode, Colleen Gallagher concludes our special three-part series on AI in PR with an insightful solo cast. Today, we explore two critical areas where AI can enhance your PR efforts: crisis management and influencer identification and engagement. These topics are part of the five areas we cover in our newly released AI ebook, "Five Ways to Use AI in Your Association's PR Efforts." Email cgallagher@onwrdupwrd.com to get your copy or download it here: https://onwrdupwrd.com/ebook-5-ways-to-use-ai-in-your-pr-efforts/  Key Highlights: Crisis Management with AI: Early Warning System: Learn how AI-powered tools like Meltwater or Brandwatch can monitor and analyze data to provide real-time sentiment tracking, allowing you to be proactive when a crisis is unfolding. Developing a Crisis Management Strategy: Discover how AI can help draft a preliminary crisis response plan, analyze historical data and suggest effective strategies based on past crises. Combating Disinformation: Explore tools like Truepic or Deepware that can verify the authenticity of images and videos to help counter disinformation and deep fakes. Influencer Identification and Engagement with AI: Identifying the Right Influencers: Understand how AI can analyze content across various platforms to find influencers whose values and audiences align with your organization. Tools like Traackr and Klear can assist in this process. Crafting Targeted Outreach: See how AI can review influencers' past content to help draft personalized outreach messages and suggest the best times and platforms to engage with them. Stay Connected: Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode. Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies. Resources: Check out our website at onwrdupwrd.com in the coming weeks for a new toolkit on using AI in PR or to sign up for our upcoming workshops. More to come soon on this! Stay tuned for more episodes packed with insights to help your association become the go-to source in your industry or profession!

Welcome back to another episode of The A100 Podcast! In this week's episode, Colleen Gallagher goes solo for the second installment of our special three-part series on AI in PR. Today, we dive into the power of AI to transform your pitching efforts, including creating press lists and writing customized pitches. These topics are part of our soon-to-be-released AI ebook, and if you want an early copy, feel free to email Colleen at cgallagher@onwrdupwrd.com. Key Highlights: Building Targeted Press Lists: Learn how AI tools can help you build highly targeted press lists efficiently. Discover the importance of specific prompts and ensuring AI does not fill in uncertain information. Find out how to use AI to gather verified contact information and analyze recent coverage to refine your press lists. Crafting Compelling Pitches: Understand how AI can make your pitches more personal and tailored, saving you time while increasing effectiveness. Explore methods for refining pitches to be more compelling and concise for top-tier reporters. Learn how to customize pitches to resonate with individual journalists based on their recent work and interests. Real-World Examples: Example 1: Improving a logistics pitch about a potential Canada border strike, resulting in a more direct and impactful pitch that secured immediate media interest. Example 2: Enhancing a pitch for PTSD Awareness Month, transforming it into a compelling story that garnered coverage from a top target market. Best Practices: Important reminders about privacy and data security when using AI tools. Always consider using placeholder names and industries to protect sensitive information. Join us as we explore these cutting-edge AI applications and how they can transform your PR efforts. Next week, we'll dive deeper into leveraging AI to enhance your PR strategies. Stay Connected: Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode. Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies. Resources: For early access to our AI ebook or any questions, email Colleen at cgallagher@onwrdupwrd.com. Stay tuned for more episodes packed with insights to help your association become the go-to source in your industry or profession!

Welcome back to another episode of The A100 Podcast! In this week's episode, Colleen Gallagher goes solo to kick off a special three-part series on AI in PR. In this first installment, we dive into two transformative areas: optimizing press releases for SEO and leveraging predictive analytics to refine your PR strategy. These topics are part of our soon-to-be-released AI ebook, and if you want an early copy, feel free to email Colleen at cgallagher@onwrdupwrd.com. Key Highlights: Press Release Optimization for SEO: Learn how AI tools can suggest effective keywords, offer SEO formatting tips, and customize press releases for different audiences. Discover practical prompts to use with ChatGPT for optimizing your press releases, including keyword placement, title optimization, meta descriptions, content structure and more. Leveraging Predictive Analytics: Explore how AI-powered predictive analytics can anticipate audience preferences, forecast key metrics and fine-tune PR campaigns. Understand how to use targeted questions with ChatGPT to gain insights into trends, audience preferences, content strategies and setting realistic PR goals. Join us as we explore these cutting-edge AI applications and how they can transform your PR efforts. Next week, we'll dive into how AI can improve your pitching efforts. Don't forget to subscribe to ensure you never miss an episode! Stay Connected: Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode. Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies. Resources: For early access to our AI ebook or any questions, email Colleen at cgallagher@onwrdupwrd.com. Stay tuned for more episodes packed with insights to help your association become the go-to source in your industry or profession!

Welcome back to The Association 100 podcast. In this episode, your hosts Colleen Gallagher and Christine Stay are joined by Kinsey Fabrizio, President of the Consumer Technology Association (CTA). With a career that has blossomed within CTA, Kinsey shares her journey from joining the team in 2008 to leading the organization known for producing CES—the most influential tech event globally. Key Highlights: Career Evolution at CTA: Kinsey recounts her path from the membership team to becoming President, highlighting key projects and leadership roles that shaped her career. Mentorship and Career Growth: She emphasizes the importance of seeking mentors and seizing opportunities within the organization to foster career development. Strategic Leadership Transition: Discussing the well-planned succession process at CTA, Kinsey gives insight into effective leadership transitions and their significance for organizational stability. Navigating Technological Advancements: Kinsey talks about CTA's approach to artificial intelligence, focusing on internal uses for business intelligence and enhancing customer experiences at CES. Digital Health Innovations: She elaborates on the impact of CTA's standards in healthcare technologies, including contributions to regulatory frameworks and industry standards that guide consumer tech applications. Future Visions and Goals: With an eye on future trends, Kinsey discusses her goals for expanding CES's global presence and adapting to changing media landscapes. Join us as Kinsey Fabrizio provides a glimpse into the dynamic world of consumer technology and her strategic vision for CTA. Whether you're an association professional or a tech enthusiast, this conversation offers valuable insights into leading and innovating within a tech-centric association. Stay Connected: Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode. Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies. Stay tuned for more episodes that delve into the innovations and strategies shaping the association world.

Welcome back to The Association 100 podcast. In this episode, timed with Mental Health Awareness Month, OnWrd & UpWrd co-hosts Colleen Gallagher, Meghan Henning and Christine Stay delve deep into mental health in the workplace, especially within associations. Key Highlights: Mental Health Awareness: The team discusses the historical context and evolving perceptions of mental health since Mental Health Awareness Month began in 1949. This segment highlights the critical role workplaces play in shaping mental health landscapes and fostering cultures of empathy and resilience. Staggering Statistics: Christine presents alarming statistics from the National Alliance of Mental Illness, emphasizing the economic and personal impacts of untreated mental illnesses. This discussion underscores why mental health is not just a personal issue but a significant workplace concern. COVID-19 Impact: Meghan explores how the pandemic has magnified mental health issues, discussing the profound effects on personal and professional lives. We discuss strategies associations implemented to combat isolation and maintain connections during remote work transitions. Addressing Workplace Mental Health: We share insights on how associations can actively support their employees' mental health, from implementing flexible work policies to fostering an inclusive environment that respects diverse needs and challenges. Personal Perspectives: Reflecting on our experiences, we discuss the ongoing challenges and strategies for managing mental health in high-stress environments like associations, where small teams often wear multiple hats. Join us as we tackle these essential topics, offering insights and strategies that can help any association enhance workplace well-being and productivity. Tune in to discover how embracing mental health initiatives can lead to a more engaged and supportive work environment. Stay Connected: Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode.. Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies. Stay tuned for more episodes that explore the transformative power of effective storytelling and strategic communication in the association world.

Welcome to another enlightening edition of The Association 100 podcast. In this episode, your hosts Colleen Gallagher and Christine Sta, engage in a captivating discussion with Allegra Tasaki, a storyteller, brand evangelist and content strategist. Allegra brings her extensive experience in weaving storytelling into strategic marketing for mission-driven organizations. She also plays a crucial role in ASAE's Asian American, Native Hawaiian, and Pacific Islander (AANHPI) Advisory Group, championing DEIA initiatives. Today, we delve into how Allegra harnesses technology to amplify her marketing strategies and the importance of crafting resonant messages for diverse stakeholders. We explore her innovative approaches to data-driven storytelling and discuss her advocacy work in promoting leadership diversity within the association community. Our discussion will explore the intersections of marketing, communications and the power of storytelling in the association and nonprofit sector. Allegra will share insights on leveraging technology for strategic marketing and her approach to engaging diverse stakeholders effectively. Key Highlights: Innovative Marketing: Allegra discusses how she uses emerging technologies to enhance strategic marketing and drive organizational goals. Engaging Diverse Stakeholders: Strategies for crafting messages that resonate across various groups, including customers, policymakers and the media. Data-Driven Storytelling: How to turn complex data into compelling content that informs and engages. Leadership and DEIA: Insights into her role in ASAE's AANHPI Advisory Group, advocating for leadership opportunities for AANHPI professionals. Join us as we dive deep into the strategies that Allegra employs to foster meaningful engagement and drive impactful storytelling within the association space. Stay Connected: Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode.. Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies. Stay tuned for more episodes that explore the transformative power of effective storytelling and strategic communication in the association world.

Welcome to a special Mental Health Awareness Month edition of The Association 100 podcast. In today's episode, we're joined by Earl Franks, Executive Director at the National Association of Elementary School Principals (NAESP). Earl returns to share the latest initiatives NAESP is spearheading, including their upcoming joint conference focused on comprehensive school leadership from pre-K through grade 12. Key Highlights: Joint Efforts in Leadership Conferences: Learn about the NAESP's collaborative conference efforts with the National Association of Secondary School Principals, highlighting themes like leadership capacity and inclusivity in school climates. Mental Health Crisis in Schools: In recognition of Mental Health Awareness Month, Earl delves into the ongoing mental health crisis affecting both students and staff in schools, emphasizing the critical need for support and federal backing for educational wellness. Building Community and Support Networks: Discover how NAESP facilitates connections among school leaders nationwide, offering support networks that tackle the isolation often felt in leadership roles. Innovative Resources and Strategies: Earl discusses resources and strategies implemented by NAESP to aid school leaders in fostering social-emotional learning and well-being among educators and students. Join host Colleen Gallagher as we explore how NAESP is making strides in education leadership and mental health advocacy. This episode provides essential insights for association professionals looking to enhance support structures and strategic advocacy within their organizations. Stay Connected: Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode.. Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies. Stay tuned for more episodes that delve into the strategies and insights powering successful associations.

Welcome to another insightful episode of The Association 100 podcast. Today, we're honored to have Chris Michaels, CEO of the American Association for Marriage and Family Therapy (AAMFT), join us. With over 34 years of experience in association management, Chris brings a wealth of knowledge in leading strategic initiatives across various operational domains. Key Highlights: Strategic Leadership and Organizational Impact: Chris shares insights into her leadership journey at AAMFT, emphasizing strategic planning, innovative membership benefits and fostering a supportive work culture. Her efforts have significantly enhanced operational effectiveness and staff retention. Systemic Ethics Textbook: Explore the development and impact of AAMFT's Systemic Ethics Textbook, a groundbreaking resource aimed at advancing ethical practice across the marriage and family therapy profession globally. Expanding Global Reach Smartly: Chris discusses how AAMFT is meeting international needs by providing resources and training when and where they are requested, enhancing the association's global impact without imposing predefined solutions. Advocacy Efforts and Achievements: Hear about AAMFT's advocacy victories, including Medicare inclusion for therapists and portability laws facilitating cross-state practice, which are crucial for expanding access to mental health services. Join host Colleen Gallagher as we delve into how AAMFT is not only advancing the marriage and family therapy profession but also setting standards for association excellence worldwide. Whether you're an association professional or someone interested in the impact of effective leadership, this episode offers valuable lessons on transforming associations into powerful advocates for their members and professions. Resources: Learn more about the Systemic Ethics Textbook and its contributions to the field: https://www.aamft.org/store/detail.aspx?id=EBSET2024  Explore the Minority Fellowship Program and its community engagement projects: https://www.humansyst.org/Foundation/What_We_Do/Minority_Fellowship_Program.aspx  Discover insights from the Leadership Symposium and its focus on developing association leaders: https://networks.aamft.org/leadershipsymposium/home  Stay Connected: Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode, and follow us for the latest in association trends and strategies. Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd. Stay tuned for more episodes that delve into the strategies and insights powering successful associations.

Welcome to another engaging episode of The Association 100 podcast. Today, we are thrilled to host Kara Dickerson, Founder and Principal of Content With Impact LLC, and former head of CES Keynote Stage and Conference. Drawing from her extensive experience, Kara shares invaluable strategies for enhancing event content to captivate new audiences and unlock new revenue streams. Key Highlights: Content Strategy Insights: Kara delves into how data-driven strategies can reshape event content, tailoring experiences to engage diverse industries and expand audience bases. Championing Diversity: Reflecting on her leadership at CES, Kara discusses her proactive approach to ensuring diversity in event programming, setting standards that champion inclusivity. Bridging Organizational Silos: Kara offers practical advice for aligning event content with membership goals, emphasizing the importance of breaking down silos between event and membership teams to amplify impact. Global Event Experience: With a backdrop of launching events across continents, Kara provides a look into creating dynamic and impactful global conferences that resonate across diverse cultures and industries. Join host Colleen Gallagher as we explore Kara's journey from leading the CES stage to empowering associations through her consultancy, providing a roadmap for transforming events into powerful engagement platforms. Whether you're an event planner, association executive or industry leader, this episode is packed with actionable insights that can revolutionize how you approach event content and engagement. Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode, and follow us for the latest in association trends and strategies. Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd. Stay tuned for more episodes that delve into the strategies and insights powering successful associations.

Welcome back to another engaging episode of The Association 100 podcast. Today, O&U co-hosts, Colleen Gallagher, Meghan Henning and Christine Stay delve into the crucial topics of leadership development and succession planning. This episode is vital for any association aiming to ensure long-term success and sustainability through effective leadership transition strategies. Key Highlights: The Importance of Leadership Development: We kick off the discussion by exploring why leadership development is essential for associations. Leadership isn't just about managing current challenges but preparing to thrive in the future. Effective leaders inspire, motivate, and foster innovation, which is crucial for navigating changing environments. Identifying and Nurturing Future Leaders: Christine discusses various strategies for spotting potential leaders within your association. From talent assessments and leadership training initiatives to creating mentorship opportunities, we cover how to recognize and nurture emerging talent, ensuring a robust pipeline of capable leaders. The Role of Mentorship in Leadership Development: Meghan elaborates on how associations can cultivate a mentorship culture that supports leadership growth. We talk about the benefits of pairing experienced leaders with emerging talent and how formal and informal mentorship programs can facilitate knowledge transfer and leadership skills. Smooth Leadership Transitions: Colleen leads the conversation on ensuring seamless leadership transitions. We discuss the importance of effective communication, detailed knowledge transfer and thoughtful succession planning. These elements are crucial for minimizing disruptions and maintaining organizational continuity during leadership changes. Join us as we provide actionable insights and strategies for fostering a culture of effective leadership within associations. Whether you're currently a leader or looking to step into a leadership role, this episode offers valuable guidance on developing and executing successful leadership development and succession planning initiatives. Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts  to ensure you never miss an episode, and follow us for the latest in association trends and strategies. Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd. Stay tuned for more episodes that delve into the strategies and insights powering successful associations.

Welcome back to The A100 podcast. In this week's episode, host Colleen Gallagher goes solo to dive deep into the essential world of PR and media relations tailored for associations. She peels back the layers on how to elevate your association's PR and media game to not just amplify your voice but to ensure it echoes through the corridors of your industry and beyond. Key Highlights: Demystifying Media Relations: Colleen breaks down what makes content compelling enough to be considered newsworthy, focusing on timeliness, relevance, significance and uniqueness. This segment is all about crafting messages that not only get attention but also get you the right kind of attention. Strategic Press List Management: Learn the art of building a press list that's not just a collection of contacts, but a well-curated network of media relationships. It's about quality over quantity and ensuring your stories reach the right ears. Recipe for National Media Coverage: Discover our secret ingredients for securing that coveted national spotlight. From establishing authority and leveraging current trends to the power of persistence, she shares strategies that have propelled associations onto the national stage. Nurturing Lasting Media Relationships: Colleen delves into the long-term commitment of maintaining healthy press relationships, emphasizing understanding, value exchange and reliability as key components of a robust media strategy. In this episode, we're not just sharing tips; we're providing a roadmap to transform your association's approach to PR and media relations. It's about moving from merely participating in the conversation to leading it. So whether you're looking to position your experts as industry leaders or aiming to highlight your association's achievements in a crowded marketplace, this episode is packed with insights to guide you. Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube podcasts to ensure you never miss an episode, and follow us for the latest in association trends and strategies. Resources: Download O&U's Five Steps to Mastering Earned Media for Your Association eBook today! Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd. Stay tuned for more episodes packed with insights into making your association excel.

Welcome to an enlightening episode of The Association 100 podcast. Today's discussion is unique as we dive into a crucial topic with our very own O&U team – Colleen Gallagher, Meghan Henning and Christine Stay. We tackle the vital role of communications within associations and share strategies to not only get your board to prioritize communications, but also to leave a lasting impression through your media efforts. Key Highlights: The Critical Role of Communications: Colleen opens the conversation with a deep dive into why effective communications and PR are indispensable for associations. From building trust and managing reputation to engaging members, we explore the foundation of a robust communications strategy. Educating the Board: The team discusses the challenges and solutions in making the board understand the importance of communications. We emphasize the need for strategic planning, setting clear goals and showcasing tangible benefits to foster board support. Demonstrating Value through Metrics: We dissect the significance of utilizing metrics to illustrate the ROI of communications efforts. From media ad value equivalency to website traffic and engagement, we detail how these measures can make the case for communications investment to your board. Navigating Crisis Communications: Meghan shares compelling examples of crisis communications done right, highlighting the Tylenol crisis as a textbook case of effective crisis management. The discussion reinforces the importance of preparation, transparency and strategic response in safeguarding your association's reputation. Innovative Campaigns for Impact: We celebrate successful communication campaigns that have made significant impacts within their industries. From thought leadership initiatives that influence legislative actions to member engagement efforts that foster industry-wide appreciation, these examples serve as inspiration for any association looking to make a difference. Join the O&U team as we provide actionable insights and lessons on elevating your association's communications strategy. Whether you're looking to gain board support or impress them with your media prowess, this episode is packed with valuable takeaways for association professionals eager to enhance their communications efforts. Subscribe to The Association 100 podcast on Spotify to ensure you never miss an episode, and follow us for the latest in association trends and strategies. Resources: Discover more about effective communication strategies and other association insights here: https://onwrdupwrd.com/communications-and-marketing-resources-for-associations/  Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd. Stay tuned for more episodes that delve into the strategies and insights powering successful associations.

Welcome to a pivotal episode of The Association 100 podcast, where we delve into the essence of association impact and innovation. Join us as co-hosts Colleen Gallagher and Meghan Henning embark on a mission to demystify PR services for associations, a topic shrouded in mystery for many. This discussion is more than just an exploration; it's an invitation to reimagine the potential of your association through strategic PR investment. As leaders in the association space, Colleen and Meghan bring to light the real costs and substantial benefits of investing in PR. This episode aims to shed light on the often-misunderstood realm of PR investment, highlighting why it's critical for elevating your association and the extensive work involved behind the scenes. Key Highlights: The Value of PR: Understanding the strategic positioning PR offers to associations, beyond mere visibility. Our Offerings Explained: A breakdown of OnWrd & UpWrd's tailored PR packages - Industry Trade Titan, Momentum Builder, and Go-to-Source, each designed to meet associations where they are on their PR journey. Investment Insights: Transparency about the costs associated with quality PR services and the long-term value they provide to associations. First 30 and 90 Days: Setting realistic expectations for the initial phases of PR engagement, detailing the sprint of activities that lay the groundwork for success. As Colleen and Meghan highlight, PR is an investment in your association's future, essential for member recruitment, retention and establishing industry leadership. This episode is a must-listen for association professionals seeking clarity on PR investments and eager to amplify their association's voice effectively. Stay tuned for more episodes that connect you with the strategies and insights shaping the association world. Subscribe to The Association 100 podcast on Spotify to ensure you never miss an episode, and follow us on LinkedIn for the latest best practices and trends.

Welcome to the latest episode of The A100 podcast, where hosts Colleen Gallagher and Christine Stay engage in a thought-provoking discussion with Wendy-Jo Toyama, MBA CAE FASAE, CEO of the American Academy of Hospice and Palliative Medicine, an Association Management Center client. As the honoree of the 2024 Woman of Influence at the Association Forum's upcoming Women's Executive Forum, Toyama shares her journey of leadership, her unwavering commitment to DEI and her role in shaping a future that celebrates diversity and inclusion within the association community and beyond. Toyama emphasizes the significance of small, consistent actions in advancing DEI, the need for organizations to start their DEI journey with concrete steps and how events like the Women's Executive Forum foster a supportive community for women in the sector. Key Highlights: Woman of Influence: Toyama reflects on the significance of her recognition and the importance of peer recognition in her career. DEI Initiatives: From addressing the bamboo ceiling for AANHPI professionals to systemic changes within associations, Toyama discusses her comprehensive approach to DEI. Advice for Aspiring Leaders: Emphasizing persistence, the value of feedback, and the courage to stretch beyond comfort zones, Toyama offers advice to women aiming for leadership roles. Power of Community: Highlighting the transformative impact of the Women's Executive Forum, Toyama speaks on the importance of supportive networks for women in the association sector. Looking Ahead: Toyama shares her vision for the future of DEI in associations, including a focus on disability inclusion, neurodiversity and ensuring representation for all communities. Join us for this inspiring episode, packed with actionable insights, personal reflections, and an engaging "Just for Fun" lightning round that offers a closer look at Toyama's personal interests, including her passion for reading. We're certain you'll end up with a few books for your must-read list. Don't miss Wendy-Jo Toyama's compelling narrative on leadership, DEI and the power of influence in the association world. Subscribe to The Association 100 podcast on Spotify to ensure you never miss an episode, and follow us for the latest best practices, trends and strategies making waves in the association world. LinkedIn: /company/the-association-100  Stay tuned for more episodes that connect you with the leaders and changemakers shaping the association world.

In this episode of The Association 100 podcast, Colleen Gallagher, Meghan Henning, and Christine Stay from OnWrd & UpWrd delve into the critical role of professional development within associations. They explore how continuing education not only serves as a top priority for members, but has also become crucial for employee development, recruitment and retention.  Drawing from various studies, they highlight that a significant percentage of professionals would prefer working for organizations that invest in their education and professional growth. Key Highlights: The necessity of professional development for both member services and employee engagement. Insights on how professional development influences recruitment and retention, with statistics showing a strong preference among professionals for organizations that prioritize learning opportunities. Personal experiences from the hosts on the varied approaches associations have towards professional development, emphasizing the need for a balanced and strategic approach. The importance of leadership buy-in and creating a culture that values learning and growth, ensuring that professional development is seen as a partnership between employer and employee. Tips for incorporating professional development into the workplace, including effective onboarding, career pathing and creating a brand culture that attracts and retains top talent. Join us for a thoughtful discussion on making professional development a cornerstone of your association's strategy to foster a dynamic and thriving workplace. Thanks for tuning in to the Association 100 podcast, brought to you by the A100 publishing team at O&U. Don't miss our insights on association trends and strategies by subscribing on Spotify or visiting our website. Follow us on LinkedIn: /company/the-association-100 

[⁠View the full transcript here.⁠] Welcome to a compelling new episode of The Association 100 podcast, where we're kicking off 2024 with a focus on enhancing accessibility within the association community. Our guest, Rosemarie Rossetti, PhD, a renowned accessibility expert and consultant, joins co-hosts Colleen Gallagher and Meghan Henning of OnWrd & UpWrd to share invaluable insights on accommodating people with disabilities at meetings and events. In this episode, Rosemarie delves into her personal journey to becoming an advocate for disability inclusion, sparked by her own life-changing accident in 1998. With a career spanning over 27 years, she explains how her company evolved to specialize in assisting associations to create more inclusive environments for all attendees. Rosemarie emphasizes the importance of proactive planning, from initial announcements to detailed registration processes, ensuring that every participant's needs are anticipated and met. She offers practical advice for associations venturing into accessibility improvements, suggesting partnerships with experienced consultants to navigate the intricate process effectively. Listeners will learn about the key factors to consider for accessible event planning, including venue selection, communication strategies and budgeting for inclusivity. Rosemarie shares her recent experience consulting for a major association's annual meeting, highlighting the impact of thoughtful accommodations like complimentary scooters for attendees. This episode also explores the transition to virtual events, where Rosemarie recommends simple yet significant adjustments to make online gatherings more accessible. She underscores the need for clear communication and the integration of accessibility features, such as captioning and sign language interpretation, from the outset. As associations strive to be more inclusive, Rosemarie points out common challenges they face, including financial constraints and the necessity for leadership support. She concludes with optimistic reflections on the future of accessibility in the association space, envisioning a year marked by widespread adoption of best practices and a genuine commitment to inclusivity. Join us for this enlightening discussion on making accessibility a cornerstone of association event planning. Whether you're new to the topic or seeking to enhance your organization's efforts, Rosemarie's expertise and passion will inspire and guide you towards creating more welcoming and accommodating events for everyone. Subscribe to The Association 100 podcast on Spotify to ensure you never miss an episode, and follow us for the latest best practices, trends, and strategies making waves in the association world. LinkedIn: /company/the-association-100  Stay tuned for more episodes that bring you closer to the experts and innovators transforming the association industry.

Welcome to another episode of The Association 100 podcast, where we dive into the world of associations to bring you the best practices, top trends and smart strategies that make a difference. Today, hosts Colleen Gallagher and Meghan Henning of OnWrd & UpWrd are joined by Song Heo, the SVP of Media Strategy and Client Partnerships at EMC Outdoor, to explore the transformative power of Out of Home (OOH) advertising for associations. Song brings over 24 years of experience at EMC Outdoor, a certified woman-owned business dedicated to driving business growth through strategic OOH media use. She shares insights into how OOH advertising, ranging from billboards to digital screens in coffee shops, can significantly impact audience engagement and association revenue. Key Highlights: What is Out of Home Advertising?: Song defines OOH as any advertising that occurs outside of the residential home, offering a unique channel to reach audiences en masse and engage them in the physical world. Importance for Association Professionals: Associations should leverage OOH advertising to enhance attendee engagement and provide effective solutions for exhibitors. This not only supports exhibitor success but also opens up new sponsorship and revenue opportunities for the association itself. Successful Outcomes: Song shares examples of how EMC Outdoor has helped associations generate significant revenue through targeted OOH campaigns, emphasizing the scalability and customizability of OOH to meet different exhibitors' needs and budgets. Beyond the Booth Survey Insights: The discussion also covers insights from EMC Outdoor's survey on exhibitors' attitudes towards sponsorships. Focusing on the "struggling" segment, Song discusses how associations can support these exhibitors to overcome challenges and achieve success at events. Innovative Campaigns and Experiential Activations: From chalk art campaigns to mobile billboards, Song highlights some of the most memorable and innovative OOH campaigns EMC Outdoor has executed, demonstrating the power of personalized, one-on-one engagements to amplify an exhibitor's presence and connect with audiences. Getting Started with OOH for Associations: For associations looking to explore OOH advertising, Song advises focusing on audience-first strategies and considering how to create valuable solutions for exhibitors while generating additional revenue for the association. The conversation wraps up with some fun, personal questions, giving listeners a glimpse into Song's background, her love for matcha lattes, and her bucket list travel destinations. For more insights and innovative ideas on leveraging OOH advertising for your association, check out EMC Outdoor's website and find their survey results here. Subscribe to The Association 100 podcast on Spotify to ensure you never miss an episode, and follow us for the latest best practices, trends and strategies making waves in the association world. LinkedIn: /company/the-association-100  Stay tuned for more episodes that bring you closer to the experts and innovators transforming the association industry. View the full transcript here (auto-generated).

In this episode of Sell With Authority, we dive deep into not one — but two opportunities that could be absolute game-changers for your agency. Opportunities that won't just make your agency easier to say yes to — but will open up the door for more conversations with your dream prospects. More at-bats with right-fit clients — Holy Bananas! First, we shine a spotlight on getting in front of more prospects by growing your list. Our guest expert, the brilliant Colleen Gallagher, President and CEO of OnWrd & UpWrd, has an ingenious strategy. Imagine introducing your agency to your dream prospects without the typical, “Hey, let me email you our capabilities deck.” Colleen and her team cracked the code, and we unpack the brilliance behind it. We don't stop there. After you implement Colleen's savvy approach and find yourself in more meaningful conversations, we turn to the second opportunity — leaning into the business issues and challenges obstructing growth for your prospective clients. This is not just about identifying pain points — but removing the thorn from their side, addressing the issues causing real discomfort. Colleen walks us through how her team does it. It's about becoming a strategic partner, not just another vendor. I'm not alone in this conversation; joining me is our very own mad scientist and strategist here at Predictive, Hannah Roth. With her hands-on experience working alongside our clients, she brings a unique perspective to the table. So, whether you're a seasoned agency pro or just starting out, get ready to crush 2024 and sell more of what you do — because you got the at-bats you needed, and you made yourself an easy yes for right-fit clients. What you will learn in this episode: The strategy behind the awards campaign Colleen and her team launched to recognize and honor associations for their outstanding work in communication and innovation The obstacles the agency faced in getting the campaign launched, and how they overcame them How OnWrd & UpWrd used AI to streamline their process Why staying on the pulse of right-fit clients' needs is crucial for agency success Why metrics alone are not enough — how you deliver them matters more Actionable tips for success in client relationships and overall business growth Resources: Website: https://onwrdupwrd.com/ Linkedin Personal: https://www.linkedin.com/in/colleen-lerro-gallagher/ LinkedIn Business: https://www.linkedin.com/company/onwrd-upwrd/ Additional Resources: Website: www.predictiveroi.com Visit our newly expanded Resource Library Join us in our free How to Fill Your Sales Pipeline Facebook Group

The latest episode of The A100 podcast features Lisa Sands of the National Council of State Boards of Nursing alongside show co-hosts, OnWrd & UpWrd's Colleen Gallagher and Keaveny Hewitt. Broadcast live from the ASAE annual conference, Lisa shared her story of taking a break from the work force and reentering it stronger than ever.   Feeling burnt out at her job, Lisa decided it was time for a reset. Her initial plan was to take a few months off, but not feeling ready to go back after a few months, she found the months turning into years. Lisa found her age and the gap in her resume made the job search particularly challenging. After eight years in “the hinterlands” she made the move to re-enter the workforce and secured a full-time position.  Despite the difficulties she encountered, Lisa's career break shaped her into a stronger, more self-reflective individual. She experienced low moments, but her determination to overcome them pushed her forward. She realized that sometimes, to move forward, one must clear the clutter from their mind. Her career break was a mental transformation. One of the most significant challenges during a career break is maintaining and improving one's skill set. Lisa's approach was to embrace opportunities to learn and grow. While temping, she acquired new skills, including software proficiency, editing, and association management. She also explored various roles at the University of Chicago, which allowed her to diversify her skillset, including contract management and meeting coordination. Reentering the workforce wasn't without its challenges, particularly for someone who felt like a "bad interviewee." Lisa addressed this issue by focusing on what she truly wanted in a job. She recognized that COVID-19 had created space for job gaps, but she worked on improving her interviewing skills, nonetheless. Lisa offers invaluable advice to those contemplating a career break. First and foremost, have a plan in place. She acknowledges that not being in the right mental space to create a plan can be challenging. Also, she emphasizes the significance of reaching out to mentors for guidance and support. Beyond her personal journey, Lisa Sands is also an advocate for change in the healthcare industry. She discusses the Nurse Licensure Compact, which allows nurses to practice across state borders with ease. This compact has become increasingly crucial, especially for travel nurses and telehealth professionals, in a time when high-quality medical professionals are in high demand. The Nurse Licensure Compact success is based on education, especially to dispel misconceptions and spread awareness about vital healthcare initiatives. Her involvement in conferences and educational initiatives aims to clear up misunderstandings surrounding the Nurse Licensure Compact, ensuring that these crucial measures are adopted nationwide. Lisa's journey from a career break to reentering the workforce offers inspiration to anyone facing similar challenges. Her story serves as a testament to the idea that with the right mindset and support, one can overcome obstacles and come back even stronger. Subscribe today so you never miss out on future episodes.  Follow along for best practices, top trends, helpful ideas and smart strategies and tactics that work in the world of associations.  LinkedIn: /company/the-association-100

On this episode of the A100, OnWrd & UpWrd host Colleen Gallagher talks with Lakisha Barclay, Executive Director & CEO of the Rubber Division of the American Chemical Society (ACS). With over a century of history, the Rubber Division, ACS is constantly evolving to meet the changing needs of their membership and the industry.  Lakisha explains that the Division's key to success is actively listening to its members and the industry as a whole. By understanding what their community needs and desires, they can develop and provide relevant initiatives and programs. The pair emphasize the importance of creating a sense of belonging and providing opportunities for members to be heard and to build relationships with others in the industry.  One significant achievement she highlights is the organization's focus on engaging students. They instituted student-focused initiatives to attract and support students in the industry, resulting in a more than 50% growth in student membership. This includes asking undergraduate and graduate programs to help fund students' attendance at events like annual conferences, where they can witness first-hand the breadth and nature of the industry.  During the podcast, they also discuss how the Rubber Division has a technical program that bridges academia with industry professionals. The program allows for collaboration between the two groups, ensuring that “academia can hear from industry on what's important… so they know where to drive their research.”  Lakisha also emphasizes the importance of creating networking opportunities that allow members to connect and foster relationships. She recognizes that members want more than just technical sessions; they seek opportunities to connect and need breaks during jam-packed conferences and events.  Towards the end, Lakisha shares her vision for the future, which includes growing the organization's women's program and empowering younger generations to take on leadership roles. Hit play for valuable insights on how to improve your association's approach to community building and leadership.  Subscribe today so you never miss out on future episodes.  Follow along for best practices, top trends, helpful ideas and smart strategies and tactics that work in the world of associations.  LinkedIn: /company/the-association-100

Join us for the latest episode of The A100 as Eduardo Arabu, CEO of The National Hispanic Corporate Council, shares his insights on actionable steps associations can take to be more inclusive and the difference between mentorship and sponsorship. Podcast co-hosts Colleen Gallagher and Meghan Henning chat with Eduardo about key strategies for associations when it comes to DEI and driving member engagement among young professionals.  Eduardo advises associations who haven't already embedded DEI into the way they operate to look inward first, review best practices and then bring someone on board to coach or guide you on these efforts. The why is clear – statistics show a more diverse workforce drives innovation and gives companies a competitive advantage over other organizations. Diverse perspectives allow you to see the world differently and from that opportunity is born. Eduardo stresses the importance of being intentional about your DEI efforts – it won't just happen unless you make a strategic effort to do it right.  The conversation shifts to growing leaders within your association and Eduardo discusses the difference between mentorship and sponsorship. A lot of organizations have mentorship programs that help individuals mobilize their career, but what isn't always talked about is sponsorship. “Sponsorship is the individual who is talking about you when you're not in the room,” says Eduardo. The three move on to tackle a challenge for so many associations – engaging younger generations. They agree that it comes back to identifying the value proposition through the lens of these young professionals and then being able to tell the story of why they should be a part of this association. This is a can't miss episode that is not only packed with actionable insights, but will push you into self-reflection mode when it comes to thinking about how your association operates. Subscribe today so you never miss out on future episodes.  Follow along for best practices, top trends, helpful ideas and smart strategies and tactics that work in the world of associations.  LinkedIn: /company/the-association-100

On the latest episode of The A100, OnWrd & UpWrd co-hosts Colleen Gallagher and Christine Stay talk with Suzanne Bohle, executive vice president for the Council of State Restaurant Associations. Suzanne shares the challenges that state restaurant associations have faced in recent years as the pandemic had a massive impact on the restaurant industry, and talks about how it forced them to become more nimble and innovative.  She talks about the prominent role government affairs plays in their efforts at the national, state  and local levels, and highlights the power of storytelling when they bring the restaurant operators themselves to meet with legislators.  CSRA works to make it easier for their state restaurant association members to empower their members to navigate changing consumer preferences, technology advancements and sustainability concerns along with workforce issues. It's all about bringing members together to share industry best practices. She also talks about CSRA's focus on professional development and information sharing, as the association offers both virtual and in-person opportunities to meet their members' needs.  “At our restaurants and in our industry, you've got from baby boomers to millennials to Gen X to Gen Z. How do they work? What are their work traits? How do you motivate them?” Suzanne shares when talking about one of the ways CSRA provides value for their members through bringing in topical conference speakers. “So what we do is we educate our members. We plant the seeds. A lot of that they'll take back to their members. Some of it's  to educate the associations, but some of this is to educate them so they can educate their members.”  If you're looking for advice from an association excelling in providing ROI for its members, even through difficult times, this is an episode you won't want to miss.  Subscribe today so you never miss out on future episodes.  Follow along for best practices, top trends, helpful ideas and smart strategies and tactics that work in the world of associations: LinkedIn: /company/the-association-100

Do you feel like your dreams are far fetched? Or that the things you WISH you could experience are unrealistic for YOU and only available to "other" people? I have a fun conversation with Colleen Gallagher about her healing journey from a cancer diagnosis at a young age which prompted her discoveries around alignment, truth, purpose and possibility. We talk through each big topic from creating alignment in areas of wealth, to physical health and our mind. Truly all of the things that we wrestle with in life. As heavy and deep as that all may sound, our conversation was very light and practical and full of excitement and joy for life.  Colleen Gallagher is a Heart-Centered Intuitive Business Consultant. She has survived childhood cancer and is a Global Citizen, a passionate advocate, and an academic who is currently pursuing her Ph.D. in Psychology. Her greatest success is seeing her clients' businesses impact the world in a way that feels good for them. Colleen empowers leaders and businesses to come to a newfound clarity of their purpose so that they can better understand their spiritual gifts while taking calculated action to monetize their life. Her work involves teaching leaders how to use their voices on social media to attract opportunities, create freedom, and impact this world. More from Colleen Gallagher: Visit: www.colleengallagher.co Listen: The Colleen Gallagher Podcast Instagram: @thecolleengallagher LinkedIn: Colleen Gallagher APPLY TO MY NEW MEMBERSHIP CREATED JUST FOR WOMEN =>THE GODDESS SANCTUARY: https://forms.gle/WQFG5K8JiVnE9fE57 Instagram: @intuitivecreators  @thebarsi BE BOLD & KEEP CREATING!   Music Credit & Licensing: Upbeat by Jon Luc Hefferman - Production Music This work is licensed under the Creative Commons Attribution-NonCommercial 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc/3.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA.

On the latest episode of The A100, OnWrd & UpWrd co-hosts Colleen Gallagher and Christine Stay talk with Frank Caliva, national spokesperson for the Retail Energy Supply Association (RESA). Frank is also the president of P.R. Quinlan, a B2B consulting firm focused on retail energy policy.  “How can you communicate the most important messages and do it the most effective way possible,” Frank shares. “That's what our job is and that's what we're trying to do is make people care about something in the right way, for the right moment, to do the thing we need them to do while also recognizing they have competing interests and obligations and things they care about.” Delving into his role as a national spokesperson, Frank provides valuable insights on engaging with state-focused journalists, delivering testimony to state legislatures, and crafting messaging for consumers and mass market audiences via social media, blogs, and other channels. The discussion takes an intriguing turn, exploring the challenges of balancing the interests of individual association members while representing the industry as a whole. Frank highlights the importance of building consensus within RESA to articulate a unified organizational stance, distinct from the opinions of individual members.  On the preparation, cool factor and nerves that come with the opportunity to testify before a state legislature, Frank shares, “I think you need to be a little bit scared before you speak in public on a serious topic.” Be confident in your position, while staying flexible and consistent in messaging. He emphasizes the significance of obtaining buy-in from internal stakeholders to ensure a cohesive voice for the organization. Navigating state-specific issues in 14 markets, Frank reveals the necessity of being swiftly informed on regional nuances to represent RESA effectively. He also candidly shares an invaluable lesson—understanding that the audience may not be as invested in communications as the communicator themselves, stressing the importance of crafting messages that resonate and inspire action. So what does success look like for a national spokesperson? While setting reasonable expectations, Frank believes success lies in delivering key messages to the right people at the right time ensuring RESA is the go-to-source for industry news. Be sure to catch this episode for an illuminating conversation on association communications, industry representation and the strategic challenges faced by a national spokesperson. Subscribe today so you never miss out on future episodes.  Follow along for best practices, top trends, helpful ideas and smart strategies and tactics that work in the world of associations: LinkedIn: /company/the-association-100