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NEW! Text Us Direct Here! We interview Ron Eddings, CEO of Hacker Valley Media, about his journey into cybersecurity and the Power of Storytelling in Cybersecurity.Accelerate your CMMC 2.0 compliance and address federal zero-trust requirements with Kiteworks' universal, secure file sharing platform made for every organization, and helpful to defense contractors. Visit kiteworks.com to get started. We're thrilled to introduce Season 5 Cyber Flash Points to show what latest tech news means to online safety with short stories helping spread security awareness and the importance of online privacy protection."Cyber Flash Points" – your go-to source for practical and concise summaries.So, tune in and welcome to "Cyber Flash Points”
On this episode of The Cybersecurity Defenders Podcast, we talk with Chris Cochran, VP & Head of Marketing at AKA Identity, about brand and marketing for cybersecurity startups.Chris Cochran is an entrepreneur who combines a wealth of experience in technology and innate creativity that has proven to be invaluable to both brands and individuals who work with him. As the Co-Founder and CEO of Hacker Valley Media, Chris has a unique perspective on how to craft compelling narratives that engage, inform, and entertain technical audiences. His experience in technology allows him to bring a rare depth of knowledge to any creative project, and his ability to communicate complex ideas equally clearly and entertainingly makes for a powerful combination for reaching everyone, from students to entrepreneurs.As a US Marine veteran and former cybersecurity professional, Chris has been an intelligence analyst, incident responder, SOC analyst, threat intelligence leader, and security operations leader. On the creative side, Chris has been an award-winning podcaster, TV series showrunner, short film director, keynote speaker, event host, and writer. He is passionate about inspiring and empowering people to live out their personal and professional legend. With his unique combination of industry knowledge and creative skills, Chris can connect with audiences in an authentic and relatable way, inspiring trust and loyalty, which are crucial elements to building a successful brand, whether personal or corporate. He has created many award-winning shows, including Hacker Valley Studio and Technically Divided, alongside his co-founder Ron Eddings; he is a highly sought-after keynote speaker in technology and helps technology brands stand out from the rest through impactful storytelling.If you have a story to tell, an experience to create, or a community to reach, Chris can help.
Carolyn and Seth welcome Chris Cochran, Cofounder of Hacker Valley Media and Advisory CISO at Huntress, to discuss some real-world cybersecurity issues. The group talks about the biggest challenges in cybersecurity, especially for small businesses trying to change their mindset. They also touch on the demand for cybersecurity skills and the implications of AI for cybersecurity strategies.
What happens when two cybersecurity gurus take the leap from the corporate world to media entrepreneurship? In our latest episode, Ron Eddings and Chris Cochran, founders of Hacker Valley Media, recount their journeys, from early enchantment with technology to their time in the cybersecurity field and, finally, to the founding of Hacker Valley Media. Tune in for a candid conversation about their transition from cybersecurity industry employees to content creators for the cybersecurity community.But what exactly sparked this drastic shift? We delve into Chris and Ron's shared passion for learning and teaching and how a unique diet challenge fueled a strong friendship and a shared dream. Hear about their journey to California, setting up a Hacker House, and the creation of their podcast. Support the show
Chris Cochran of Hacker Valley Media joins Jenn Tully to talk through a group of four songs that at one time or another (and maybe still) help us get through difficult times in life.1. Juke Box Hero - Foreigner2. We Don't Talk About Bruno - Cast of Encanto3. Let's Go Crazy - Prince 4. Mona Lisas and Mad Hatters - Elton Johnhttps://open.spotify.com/playlist/7uorEC9vO4NQ9143TX3wRF?si=9bfeb6a8a90a46c2
Today, we have a special Replay episode, courtesy of our friends at Hacker Valley Media.This is an interview that George K did along with Dani Woolf, founder and CEO of Audience 1st. They released a report in June analyzing vendor marketing messaging at RSA, and compared those finds with survey data from security buyers. Our mission was to examine any divergence and suggest ways to close the gap. We talked to host Chris Cochran about the findings.------In a world overflowing with buzzwords and sales tactics, Dani Woolf and George Kamide have joined forces to investigate the gaps between cybersecurity vendor marketing strategies and the actual needs and expectations of cybersecurity leaders.Their recent study aims to illuminate how vendors market, position, and message their products and services, and how these strategies align (or don't) with the evaluation and purchasing behaviors of cybersecurity leaders.This candid conversation, hosted by Chris Cochran, promises to challenge the status quo, providing a fresh perspective on cybersecurity marketing and sales. Tune in to learn, engage, and transform the way you approach your marketing and sales strategy.Don't miss this chance to cut through the buzzwords and jargon, and get down to what really matters.Download the 2023 RSA Conference Messaging Analysis and Buyer Research Report: https://www.audience1st.fm/2023-rsa-conference-messaging-analysis-buyer-research-reportOriginal LinkedIn Live Video: https://www.linkedin.com/events/cybermarketingandsaleswithoutth7080621633660465152/comments/
Former Netflix and Palo Alto security leader, Chris Cochran, shares his military transition into private sector industry-creative and launching his media group, Hacker Valley Media. Key Topics: industry creatives in security, security industry creative talent, influencing creativity in security , educating on security by podcasting, leveraging influence to educate on security, educating on cyber security by podcasting, leveraging podcasting to educate, newest ways to educate in security, leveraging media for cyber education, leveraging media for security education, benefits of subscribing to top cyber security podcasts, best way to explain cyber security, cybersecurity careers for military, how to get into cybersecurity without a degree, new approaches to enter into the cybersecurity field. Don't miss the Video Episode: https://youtu.be/MMm5pafo614Want Password-less MFA? Check out our Sponsor BEYOND IDENTITY for e FREE DEMO available exclusively here: https://www.beyondidentity.com/podcastDid you know? 80% of breaches are a result of stolen credentials. Why does your organization still rely on passwords as part of your authentication process? Beyond Identity Enforces continuous risk-based authentication, a fundamental tenet of a Zero Trust security program.Go to beyondidentity.com/podcast to get a free demo. Get a FREE DEMO today! Get a FREE DEMO today! beyondidentity.com/podcast Support the showThank you listening! Come Watch the Video episode!Please consider subscribing to our YouTube Channel for ALL Video episodes. It's FREE. It helps us help others. Our YouTube Channel @Cybercrimejunkiespodcast https://www.youtube.com/channel/UCNrU8kX3b4M8ZiQ-GW7Z1yg
Looking forward for you to tune in to the FIRST TIME EVER TRIO EPISODE, where I don't only interview them but they interview me as well. Chris and Ron are the dynamic duo behind Hacker Valley Media, a cybersecurity media company with 6 different podcasts and video shows and one mission: to share the most powerful stories in cyber in creative ways. Through our conversation we explore the ways in which technology can bring us closer together or drive us further apart, the challenges of collaboration and finding partners, and the process of scaling a podcast. As former corporate employees, Chris and Ron share their valuable insights on leaving their jobs to start their own media company, building relationships with sponsors and partners and the importance of staying true to oneself as a content creator. Their approach to podcasting is centered on providing value to their listeners, delving into topics that provoke informative and productive discussions. They believe in doing the work and experimenting until they find what works, striving to continuously improve and grow their company. You can expect to gain fresh perspectives and insights on technology's impact on society, as well as practical tips and advice on building a thriving podcast and media company.
What's New and Next. Join us LIVE and Upcoming Episodes.Come Join Us Live Tuesday 3-28 5pmEST Right HERE for National Security and Social media discussion with FBI Cyber Leader Darren MottSee you there!Want to join us for Live for our talk with Hacker Valley Media? Come join us live here on Wednesday Noon EST.Want to join us Live Thursday 9am EST with Dawn Kristy, Security educator and Cyber Risk and Insurance Specialist hereAll on our Youtube Channel @CyberCrimeJunkiesPodcastWhat's coming up in next on Cyber Crime Junkies.Benefits of subscribing to top cybersecurity podcasts like Cyber Crime Junkies.Support the showWant EXCLUSIVE Content? For only $4 SUBSCRIBE to Cyber Crime Junkies PRIME https://www.buzzsprout.com/2014652/supporters/newPlease consider subscribing to our YouTube Channel for ALL Video episodes. It's FREE. It helps us help others. Our YouTube Channel @Cybercrimejunkiespodcast https://www.youtube.com/channel/UCNrU8kX3b4M8ZiQ-GW7Z1yg
In this episode, Chris and Ron are joined by author, TED Talk presenter, and Chief Research Officer at WithSecure, Mikko Hyppönen, to discuss the past, present, and future of cybersecurity. With over 30 years of experience in cybersecurity, Mikko shares his insights on everything from the importance of knowing and understanding the enemy to the security implications of smart devices. Be sure to subscribe to Hacker Valley Studio, the premiere cybersecurity podcast for cybersecurity professionals NetSPI has a team of skilled pen-testers that can help you find those critical vulnerabilities and become your partner in creating the right remediation game plan for you. Check them out at http://netspi.com/HVM ........................... Links: Connect with our guest Mikko Hyppönen on LinkedIn Check out Mikko's book If It's Smart, It's Vulnerable Join our Patreon monthly creative mastermind Connect with Ron Eddings on LinkedIn and Twitter Connect with Chris Cochran on LinkedIn and Twitter Purchase an HVS t-shirt at our shop Continue the conversation by joining our Discord Check out Hacker Valley Media and Hacker Valley Studio
In this episode of the Hacker Valley Studio podcast, Chris Cochran and Ron Eddings discuss cybersecurity resources for learning and standing out in the field. In the episode, the two discuss SANS Institute posters for pentesting, purple teaming, and incident response. The two also showcase Google Hacking resources for finding domains of interest for cybersecurity. Ron and Chris highlight how podcasts can be a great way to try out a book before buying it, as authors often share the best parts of their work when interviewed. Chris notes that the cybersecurity field is constantly evolving and that staying up-to-date is crucial. They emphasize that resources like books and podcasts can help professionals develop new skills and stay current with industry trends. Be sure to subscribe to Hacker Valley Studio, the premiere cybersecurity podcast for cybersecurity professionals. ........................... Links: Join our Patreon monthly creative mastermind Connect with Ron Eddings on LinkedIn and Twitter Connect with Chris Cochran on LinkedIn and Twitter Purchase an HVS t-shirt at our shop Continue the conversation by joining our Discord Check out Hacker Valley Media and Hacker Valley Studio
Welcome to the latest episode of The TechTual Talk podcast, where we explore the exciting world of tech, cybersecurity, career advice, and much more. Today our guests are Ron and Chris from @HackerValleyMedia In this episode, we'll be discussing how to start a podcast, how Hacker Valley Media was created, knowing your target audience, and more!Hacker Valley Media is a cybersecurity media company with 6 different podcasts and video shows and one mission: to share the most powerful stories in cyber in creative ways.Ronald Eddings is the Co-founder and Executive Producer of Hacker Valley Media. He is a cybersecurity expert, and content creator whose ingenuity, dedication, and ambition have earned him a reputation as a trusted industry leader.Chris Cochran is the co-founder and Chief Executive Officer of Hacker Valley Media. He is a cybersecurity leader turned full time content creator. Chris started his career in cybersecurity during his active duty service in the US Marine Corps as an Intelligence Analyst.Social LinksLinkedIn: https://www.linkedin.com/in/chrishvm/LinkedIn: https://www.linkedin.com/in/ronaldeddings/Website: https://www.hackervalley.comHacker Valley Media Youtube: https://www.youtube.com/c/HackerValleyMedia----------------------------------------------------➡️ If you're ready to get a career in Tech sales or start your IT career, then check out Course Careers! Tech Sales is one of the outlier careers that makes it easier to make 6 figures at your first tech job.The IT course was designed by Josh Madakor, check out testimonials here: https://youtu.be/1O0J89UZpQo➡️ Use this link and my coupon code to get started todayhttps://account.coursecareers.com/ref/50932/Use my coupon code to get $50 off: TECHTUAL50-------------------------------------------------------➡️ Check out my Advance your cybersecurity course on linkedin learning here: https://linkedin-learning.pxf.io/mgP3x1----------------------------------------------------➡️ Donate to the channel here: https://paypal.me/techtualconsulting?country.x=US&locale.x=en_US----------------------------------------------------➡️ Get your coaching, new resume, and more here: https://techualconsulting.com/offerings--------------------------------------------➡️ Grab My ebook: https://techualconsulting.com/digitalproducts--------------------------------------------➡️ Check out The TechTual Talk Podcast: https://thetechtualtalk.com➡️ Follow me on social media:Instagram: https://www.instagram.com/techtualchatter/TikTok: https://www.tiktok.com/@techtualchatterTwitter: https://twitter.com/TechtualChatter-----------------------------------------------➡️ Check out my desk setup here: https://techualconsulting.com/desksetup ----------------------------------------------FTC Legal Disclaimer - Some links found in the description box of my videos may be affiliate links, meaning I will make a commission on sales you make through my link. This is at no extra cost to you to use my links/codes, it's just one more way to support me and my channel! :)Support the showIf you enjoyed the show don't forget to leave us a 5 star review, to help with the algorithm :)Contact me: henridavis@thetechtualtalk.comSocial Media: https://techtualconsulting.start.page
Welcome to the Hacker Valley Studio podcast, Ron Eddings and Chris Cochran reflect on their most pivotal moments in the industry. The two share personal stories that shaped their careers, from Chris' journey to landing his dream role at Netflix to Ron's early years in cybersecurity and hitting his career goal of earning $100k. But it's not all about the money – Ron and Chris delve into the importance of money management and the harsh realities of poor spending habits. They also discuss the philosophy of staying present, having gratitude, and being available for life-changing opportunities, especially in the ever-evolving world of cybersecurity. You'll also hear Ron's tips for success, including the power of breathwork, consistent self-development routines, and reading. And, surprisingly, how these practices even helped him meet his wife! Whether you're just starting out in cybersecurity or looking to take your career to the next level, this cybersecurity podcast episode is perfect for anyone interested in learning from two experienced professionals who have been there, done that, and are still going strong. ........................... Links: Join our Patreon monthly creative mastermind Connect with Ron Eddings on LinkedIn and Twitter Connect with Chris Cochran on LinkedIn and Twitter Purchase an HVS t-shirt at our shop Continue the conversation by joining our Discord Check out Hacker Valley Media and Hacker Valley Studio
In this episode of the Hacker Valley Studio podcast, hosts Ron Eddings and Chris Cochran explore the power of ChatGPT and attempt to build a Python script that scrapes BleepingComputer for the latest headlines. Chris also takes a moment to reflect on the rise of the ‘Industry Creative'- a term he coined for individuals that leverage their practical industry experience into creating content for their community. The two share their predictions on the future of cybersecurity content creation, why the demand for content is higher than ever, and why they believe industry creatives are the most valuable practitioners in cybersecurity. This cybersecurity podcast episode is perfect for anyone interested in advancing their understanding of the intersection between AI and cybersecurity. Enjoy! ........................... Links: Join our Patreon monthly creative mastermind Connect with Ron Eddings on LinkedIn and Twitter Connect with Chris Cochran on LinkedIn and Twitter Purchase an HVS t-shirt at our shop Continue the conversation by joining our Discord Check out Hacker Valley Media and Hacker Valley Studio
Empathy is so very important in today's remote work environment, and helps leaders understand their team's perspectives, emotions, and experiences, which leads to better communication and connection.Our featured guest for this episode is Chris Cochran, CEO & Executive Producer of Hacker Valley Media. Chris will be sharing a new segment we've created called 'What's the 411' and talking with us about Leading Empathetically in an Increasingly Remote World. Follow us:Hacker Valley, I Am Black SuccessLinkedIn: Stephen A. Hart, Chris CochranTwitter: Trailblazers.FM, Stephen A. Hart, Chris CochranLeave us a rating and reviewPlease leave us a 5-star rating and review if you'd not yet done so on Apple Podcasts and/or Spotify. Partner with usWe're also exploring new partners and sponsors. If you're interested in possibly working with us, please shoot me an email to stephen@stephenahart.com
In this episode of the Hacker Valley Studio, hosts Ron and Chris are joined by McKenna Yeakey to talk about her experience with being laid off in cybersecurity and finding a new job. Mckenna shares her journey through the emotional and psychological struggles she faced during her layoff, and how she overcame feelings of self-doubt and worthiness. She also highlights the role her professional network and the cybersecurity community played in supporting her during this difficult time and how she ultimately landed her next gig. McKenna also shares her insights on diversity and leadership in the cybersecurity industry, as a black woman in tech. She offers her perspective on what true inclusivity should look like, and how to identify companies that are actively promoting it. From her favorite leadership questions to ask during job interviews to tips on how to support others in the industry, McKenna shares it all. This cybersecurity podcast episode is a must-listen for anyone looking to grow their cybersecurity career. This promises to be an inspiring and empowering resource for anyone facing job loss or seeking to improve their professional prospects in the cybersecurity field. Links: Stay up to date with McKenna Yeakey on LinkedIn Join our Patreon monthly creative mastermind Connect with Ron Eddings on LinkedIn and Twitter Connect with Chris Cochran on LinkedIn and Twitter Purchase an HVS t-shirt at our shop Continue the conversation by joining our Discord Check out Hacker Valley Media and Hacker Valley Studio
In this episode of the podcast, Maril Vernon joins Ron and Chris and discusses the importance of breaking down silos between cyber teams and inspiring individuals to drive their own careers in cybersecurity. Maril has been a key player in promoting the concept of purple teaming - the combination of red teaming and blue teaming to improve an organization's overall security posture. She discusses the importance of hands-on experience and practical knowledge over just having certifications. Maril's approach to her career has been driven by her passion for the work and her desire to break down silos between different cybersecurity teams. She emphasizes that individuals can drive their own success in the field and take control of their careers, regardless of the limitations their organizations or the industry may impose. Through her collaborations with organizations such as Cyber Queens and nonprofit foundations, she hopes to provide more educational material to high school and college students to inspire the next generation of cybersecurity professionals. Maril has big plans for the future, including starting a doctorate program in cybersecurity and working on several undisclosed projects that she promises to share in future podcasts. She hopes to leave a legacy of empowering individuals in the cybersecurity field and inspiring them to love their work and take control of their careers. This cybersecurity podcast episode is a must-listen for anyone looking to pursue a career in cybersecurity and gain insight into the field from a successful professional. -------------- Links: Stay up to date with Maril Vernon on LinkedIn Join our Patreon monthly creative mastermind Connect with Ron Eddings on LinkedIn and Twitter Connect with Chris Cochran on LinkedIn and Twitter Purchase an HVS t-shirt at our shop Continue the conversation by joining our Discord Check out Hacker Valley Media and Hacker Valley Studio
This week Chris Cochran, CEO & Co-Founder of Hacker Valley Media, joins to discuss the power of storytelling and the mindset of the cybersecurity practitioner. He has spent many years in the cybersecurity space and now tells stories for a living, including the comparison that cybersecurity practitioners are super athletes, going to battle everyday, training and pushing their craft to new horizons.
In this episode of Hacker Valley Studio, Rob Wood, Chief Information Security Officer (CISO) at CMS, discusses the challenges of data silos within organizations. Rob explains that security teams often operate in silos, with different departments focusing on various aspects of security, such as incident management, compliance, and penetration testing. One way to improve this is by flattening the organizational structure and finding ways to work together in the same data environments, using the same data tools. This would allow teams to collaborate better and share information, improving overall security. In the episode, Rob also highlights the importance of supportive leadership and culture in driving change and the impact of the mission in his work. Ron picks up on two key elements - people and communication - as important in cybersecurity and business, as breakdowns often happen due to lack of communication. Chris mentions how he is hard on leaders who create toxic environments or use fear and intimidation to lead their teams. He also notes that he is starting to see a different kind of leader in the technical space, one that knows a lot, and is intelligent but also knows how to talk to people and make them feel seen. The conversation then shifts to where this change in leadership is coming from. Rob Wood suggests that it is the next wave of leaders coming in, as there are more leadership opportunities available. He also notes that there are many people moving into security from diverse fields, creating a polymath effect of blended disciplines. This helps humble people and allows them to be more human. He also mentions that his own career path was not traditional, as he studied sports management in college and transitioned into an internship in cybersecurity. -------------- Links: Stay up to date with Rob Wood on LinkedIn Join our Patreon monthly creative mastermind Connect with Ron Eddings on LinkedIn and Twitter Connect with Chris Cochran on LinkedIn and Twitter Purchase an HVS t-shirt at our shop Continue the conversation by joining our Discord Check out Hacker Valley Media and Hacker Valley Studio
Taylor Lehmann, Director of Office of the CISO at Google Cloud, has made it his mission to make healthcare and life sciences more secure and strategic for everyone. Joining the pod this week, Taylor talks about how security and strategy have to start with people— from properly managing them to realistically motivating them. Healthcare is in need of some serious security TLC and Taylor is ready to tackle the difficult questions about how personal medical data can stay safe in a constantly evolving environment. Timecoded Guide: [01:47] Motivating your team & understanding your real cyber constraints [06:19] Creating a shared, measurable goal for every team [14:26] The haves and have-nots of healthcare security [22:08] Revolutionizing the security standard of healthcare [25:16] How to not fail your future self You're frequently brought into situations that are hard for security teams. Could you walk us through your process of dealing with interpersonal conflicts at work? Rarely is a conflict amongst team members about the technology itself, but is instead about how a team is working together. To combat team conflicts at work, Taylor first focuses on kindness and thankfulness. When a team can create a kind environment, trust flows much easier and the team can focus more on what the real constraints of their situation are (i.e. time and deadlines) vs their perceived constraints and tension points (i.e. assumptions around budget). “What I end up finding out in more cases than not is it's not about a tool, it's not about a security control you don't understand, it's usually not a technical issue, it's almost always getting teams aligned to working together towards a shared outcome.” What is the common slowdown or hiccup when it comes to security practitioners working together? The biggest and most detrimental slowdown amongst team members in cybersecurity is the lack of a shared goal. Without a united effort towards security and a measurable outcome to achieve, team members throughout your organization won't work effectively or efficiently together. When the goal to be more secure can be understood by everyone within the organization, team members won't get stuck on the whys or hows of the work they're doing. “Is the security department the only one who wants to be secure, or does everybody? The second you create a goal where teams are effectively working together to get that outcome, that's when you know you're there.” When you look at the maturity of health organizations in being more security-minded, what are some of the things that you're seeing in the industry? Like many industries, security in healthcare is divided into “have”s and “have not”s. Large, sophisticated, extensive, public health organizations have a high level of security maturity, while smaller organizations fall behind in technology and cybersecurity. While organizations like the FDA are working hard to make the medical field a more secure place, modern tech platforms need to be integrated at every level to keep patients and practitioners safe. “It's tough to tell as a patient if a health system invests in security or not. No one is yet making decisions on where they go to get healthcare based on security. I think if they knew they would suffer something negative due to an under-invested system, that would change things.” Was there a turning point in your life that made you the leader that you are today? After an extensive shoulder surgery left Taylor laid up in a hospital bed, he realized that some of the equipment being used on his own body couldn't be trusted to keep information secure. Having such an eye-opening patient experience after working in security in the medical field, Taylor realized that other patients wouldn't know how to verify or protect themselves from these issues. Something had to change, and Taylor understood that he had to become a leader and advocate in this space to make a difference in our current reality. “This cannot be the standard of care. My life, in effect, depended on medical equipment that couldn't be trusted. I needed to do something about it, not just for myself, but for the next person who's gonna lie in a hospital bed.” -------------- Links: Keep up with our guest Taylor Lehmann on LinkedIn and Twitter Connect with Ron Eddings on LinkedIn and Twitter Connect with Chris Cochran on LinkedIn and Twitter Purchase an HVS t-shirt at our shop Continue the conversation by joining our Discord Check out Hacker Valley Media and Hacker Valley Studio
Maxime “Max” Lamothe-Brassard, Founder of LimaCharlie, brings a tech-focused community perspective and a history of working at Google to Hacker Valley this week. Inspired by the internal motivation to empower others and build what didn't exist, Maxime created LimaCharlie to help security teams automate and manage security operations. In this episode, Max walks through his founder's journey and points out the problems that are begging for innovative solutions from the brightest minds in cyber. Timecoded Guide: [01:59] Improving community & empowering practitioners [06:04] Leaving Google for LimaCharlie [10:55] Unpacking the incentivization problem of cyber [16:21] Targeted products vs massive suites of problem solvers [21:29] Looking at a red team-less future Sponsor Links: Thank you to our sponsors Axonius and NetSPI for bringing this episode to life! The Axonius solution correlates asset data from existing solutions to provide an always up-to-date inventory, uncover gaps, and automate action — giving IT and security teams the confidence to control complexity. Learn more at axonius.com/hackervalley For more than 2 decades, NetSPI has helped companies discover and remediate critical security issues through its platform-driven, human-delivered security test. NetSPI is much more than a pentesting company, bringing you the most comprehensive suite of offensive security solutions. Visit netspi.com/HVM to learn more. Where would you say your passion for improving our community comes from? From the moment Max opens his mouth to talk about cybersecurity, his passion for the global community of cyber practitioners is clear. It turns out, the community is Max's passion because he's been in so many cybersecurity roles and has experienced so many of the same issues in each position. Suffering pain and fatigue no matter the role shouldn't be the reality for today's practitioners, and Max wants to empower them to do their best, most enjoyable work. “When I started, the goal wasn't to make the silver bullet that somehow was going to automatically save everybody, but really to just help people that were working and doing their jobs and empower them.” How was your experience going from Google to having your own thing with LimaCharlie? Taking the red pill of entrepreneurship wasn't as scary of an experience for Max as one might think. Instead, the product idea behind LimaCharlie existed for years before Max left Google, and everything Max has done in his career prepared him to take that risky step into doing his own thing. When push came to shove, Max was comfortable taking the risk because he knew he would always have opportunities to support the industry, even if he failed. “Really, throughout my whole career, without necessarily knowing at the time, [creating LimaCharlie] was where I was heading. Looking back, I've always been trying to build the thing that didn't exist where I was and push those limits.” What are there problems in the community or in the industry that you don't see anyone solving yet? A major opportunity for growth and improvement in cybersecurity is incentivization, according to Max. The debate of what's worth fixing and who should decide on prioritizing vulnerabilities leads to tension and confusion amongst practitioners. The key to this problem might just be finding that special someone to somehow access the information with the right types of models and protocols around risk evaluation. Insurance might be the easiest answer, but Max wants practitioners to explore their potential to solve these problems, too. “The problem is that, as an industry, for us to make a risk-reward call on security vulnerabilities— it's incredibly difficult for us that are in security every day. Fundamentally, we can't even make that call ourselves.” What is one topic of division in cyber that you wish we could all come together on? Division is inevitable in a field that grows as fast as cybersecurity. However, if Max could dream big about a major division to solve himself, it would be that of a red team's purpose. In an ideal security world, people don't need the red team to buy them into cybersecurity. Max hopes that, over time, the industry shifts more towards the blue team, where vulnerabilities are understood as important and worth protecting against without red team demonstrations. “I hope that, over time, we're able to move away from having to drive this idea that these things are real and they're important because people are already bought into this idea that, yes, we need to defend everything.” --------------- Links: Keep up with our guest Maxime Lamothe-Brassard on LinkedIn Learn more about LimaCharlie on LinkedIn and the LimaCharlie website Connect with Ron Eddings on LinkedIn and Twitter Connect with Chris Cochran on LinkedIn and Twitter Purchase an HVS t-shirt at our shop Continue the conversation by joining our Discord Check out Hacker Valley Media and Hacker Valley Studio
Brian Haugli, Founder and CEO of SideChannel, brings his CISO expertise to the pod this week for a discussion about strategy and leadership in cybersecurity. Working alongside CISOs and fractional VCISOs, Brian has seen his share of leadership mistakes and has learned about the purposeful approach that security needs along the way. In this episode, Brian revises the mantra of “people, process, and technology,” to include the first and most important element in your security success: purposeful strategy. Timecoded Guide: [02:01] People, process, and technology in your leadership strategy [05:12] Tenants of a strong security strategy [13:11] Setting up new fractional CISOs for success [18:29] Creating SideChannel & walking the line between CISO vs consultant [27:44] Thriving professionally by thriving personally Sponsor Links: Thank you to our sponsors Axonius and NetSPI for bringing this episode to life! The Axonius solution correlates asset data from existing solutions to provide an always up-to-date inventory, uncover gaps, and automate action — giving IT and security teams the confidence to control complexity. Learn more at axonius.com/hackervalley For more than 2 decades, NetSPI has helped companies discover and remediate critical security issues through its platform-driven, human-delivered security test. NetSPI is much more than a pentesting company, bringing you the most comprehensive suite of offensive security solutions. Visit netspi.com/HVM to learn more. What has been your philosophy throughout the years when it comes to leadership versus technology? The security adage of “people, process, technology” isn't one combined concept. That is, in Brian's opinion, why so many leaders make the mistake of prioritizing technology as a central part of their strategy. Strategy is not what technology you use, and you can't buy your way out of every security conflict with a shiny new product. Ask yourself what problem you're supposed to solve, not which tech is going to solve your problems. “Strategy is not technology, it's figuring out what you want to look like when you grow up, in a sense. Everyone jumps to the shiny object. What can I buy to go solve this problem? You never stop and question: Was that the first problem I was supposed to solve?” What are the tenants of making sure that you've done the work of creating a strong security strategy? The North Star of your security strategy should be the identity and purpose of your business, according to Brian. If you don't have a current assessment of your current capabilities, assets, resources, and objectives, you aren't positioning yourself for success. Strategy comes from a knowledge and understanding of where you are now, and where you need to be. When your company “grows up,” what do you want security to look like for you? Understanding that guides you towards your target state without wasting your time on the wrong problems or objectives. “I think a lot of people throw strategy around as a grander concept and don't actually think about the elements that need to go into building one. You need to align to a definition that supports your business and outcomes, and that's what is strategic. The idea is not strategic.” Let's say I'm a brand new fractional CISO and I have my first client. What are the top three questions I'm going to ask of this organization to set me on the right path? When dealing with a new client, fractional CISOs have to understand why they're involved with this client in the first place. Why are you here? Who brought you here? And, most importantly, what is the reason security is being addressed now? A fractional CISO can't defend what they don't know exists, and they can't meet a deadline without first understanding what this company's unique security environment needs are. “You don't jump into, ‘Okay, well, what's the budget?' No, I like to understand what I have to actually defend and build to, how fast I have to actually make that happen, that then informs and sets up the much better discussion around, realistically, what you should be considering.” What advice do you have for our audience that is interested in becoming a CISO? Although Brian jokes that he would advise anyone against taking on a CISO role due to the workload, he understands and loves the grind of cybersecurity leadership. To not only survive but thrive as a CISO, Brian believes a practitioner has to keep their love for problem-solving and protecting organizations at the forefront. Still, as passionate as someone might be, Brian also advises knowing when to unplug and unwind to avoid burning out fast in such a strenuous role. “Look, just take care of yourself. I think exercising is huge. Eat right, sleep right. You've got to take care of your mental health, take care of physical health, you've got to take care of your spiritual health. You've got to do all that, or you're never going to be good professionally.” --------------- Links: Keep up with our guest Brian Haugli on LinkedIn and Twitter Learn more about SideChannel on LinkedIn and the SideChannel website Connect with Ron Eddings on LinkedIn and Twitter Connect with Chris Cochran on LinkedIn and Twitter Purchase an HVS t-shirt at our shop Continue the conversation by joining our Discord Check out Hacker Valley Media and Hacker Valley Studio
On this episode, Perry speaks with Chris Cochran and Ron Eddings. Chris and Ron started the Hacker Valley Studio Podcast back in June of 2019 with the goal of exploring the human condition to inspire peak performance in cybersecurity. The podcast is about Chris and Ron's quest to find inspirational stories and knowledge to elevate themselves and their communities. That podcast eventually kicked off a journey that led them to create their own podcast network (Hacker Valley Media), foster communities, and they recently partnered with SANS to create the Difference Makers Awards. Chris and Ron are passionate about cybersecurity, leadership, creativity, and podcasting — and so on today's show, you'll hear us touch on all of those topics and more. Guests: Chris Cochran (LinkedIn) (Twitter) Ron Eddings (LinkedIn) (Twitter) References: Hacker Valley Media Hacker Valley Studio podcast Technically Divided Difference Makers Awards Hacker Valley Discord server Perry's new show, Digital Folklore. Check out the website (https://digitalfolklore.fm/) to see our custom artwork, subscribe to the newsletter, check out our merch, and more. Coming January 16, 2023 everywhere you listen to podcasts. You can also check a 10 minute sneak peek of episode 1. Perry's Books Transformational Security Awareness: What Neuroscientists, Storytellers, and Marketers Can Teach Us About Driving Secure Behaviors, by Perry Carpenter The Security Culture Playbook: An Executive Guide To Reducing Risk and Developing Your Human Defense Layer by Perry Carpenter & Kai Roer Production Credits: Music and Sound Effects by Blue Dot Sessions, Envato Elements, Storyblocks, & EpidemicSound. Artwork by Chris Machowski @ https://www.RansomWear.net/ and Mia Rune @ https://www.MiaRune.com. 8th Layer Insights theme music composed and performed by Marcos Moscat @ https://www.GameMusicTown.com/ Want to get in touch with Perry? Here's how: LinkedIn Twitter Instagram Email: perry [at] 8thLayerMedia [dot] com
Allison Minutillo, President of Rebel Interactive Group and Host of the Rebel Leadership podcast, joins the Hacker Valley team this week to talk about her journey from individual contributor to company leader. With a leader's mind and a rebel's heart, Allison wants Rebel Interactive Group to break down barriers and say what needs to be said. In this episode, Allison talks about intuition vs insecurity, practitioners vs leaders, and burning out vs staying invested and engaged in the world around you. Timecoded Guide: [00:00] Shifting from an employee to a leadership mindset [07:44] Getting real about leadership struggles on the Rebel Leadership podcast [13:24] Rebelling for the great good of your company & yourself [19:40] Finding career inspiration as a business owner & company president [25:41] Struggling to realize your full leadership potential as an individual Sponsor Links: Thank you to our sponsors Axonius and NetSPI for bringing this episode to life! Life is complex. But it's not about avoiding challenges or fearing failure. Just ask Simone Biles — the greatest gymnast of all time. Want to learn more about how Simone controls complexity? Watch her video at axonius.com/simone For more than 2 decades, NetSPI has helped companies discover and remediate critical security issues through its platform-driven, human delivered security test. NetSPI is much more than a pentesting company, bringing you the most comprehensive suite of offensive security solutions. Visit netspi.com/HVM to learn more. What went into that mindset shift from individual contributor to leader for you? Leadership was an appealing concept to Allison, but stepping into the role of President at a company was beyond her wildest dreams. Being close with Bryn, the former President of Rebel, opened her eyes to the qualities of leadership she wanted in herself. However, the true mindset shift from contributor to leader came from Bryn's understanding of Allison's skills. It wasn't until he brought up her being his successor that Allison saw the leader she knew she could be. “I set my sights on what I thought was high. I started over-talking to [Bryn, at Rebel] because I was so nervous, and he said, ‘No, I'm talking about you being my successor, about you being president of Rebel.' I instantly stopped everything I was saying and it became crystal clear.” What exactly is Rebel Leadership and how does it relate back to your philosophies? The term “rebel leadership” is a concept that existed before Allison's Rebel Leadership podcast began, but it embodies what Allison hopes Rebel Interactive Group represents for all of their clients. Being a rebel isn't just about breaking the rules or telling it like it is, it's about making a difference. Being a rebel leader is about challenging the status quo for the greater good of your clients, your employees, and your industry. “It's not rebelling for rebels' sake, it's that we're not good with the status quo. We're not okay with it, but we're not careless. We rebel with purpose. It's informed. It's data backed, it's compelling, it's precise, it's meaningful. We are not afraid to state what needs to be said.” What do you say to those leaders that approach leadership almost like being a martyr? The hustle and grind of being a leader can feel like endless amounts of hard work. However, in Allison's experience, overworking yourself and refusing to disconnect maximizes the pain, but minimizes what you gain. Burnout is real, and cybersecurity practitioners definitely know burnout can be fatal for your career. Allison advises resting and giving yourself the time to reflect at the end of a long day, instead of forcing yourself to be a martyr. “Doing that next ‘to-do' list on your couch at 10:30pm when you're spent and you're drained is not going to make you the leader you want to be tomorrow. It's going to make you frustrated and tired and not able to perform at a high level the next day.” How do you differentiate the good advice of intuition from your inner echo chamber of not-so-good advice? It's easy to get caught up in the eternal inner echo chamber when you're trying hard to learn and reflect on your experiences. Allison has had this happen to her, too; getting caught up reading online comments and letting self-doubt control her thoughts. However, Allison explains that the grit of a true leader can drive you through the setbacks of criticism, whether that criticism comes from outside or within. What matters most is choosing to believe in yourself as a leader. “That's when grit and will come in, in those moments where you're at the bottom of the barrel. Do you believe in yourself? Are you going to choose to believe in yourself, or are you going to choose to believe the comments?” --------------- Links: Keep up with our guest Allison Minutillo on LinkedIn Learn more about Rebel Interactive Group on LinkedIn and the Rebel website Listen to the Rebel Leadership podcast Connect with Ron Eddings on LinkedIn and Twitter Connect with Chris Cochran on LinkedIn and Twitter Purchase a HVS t-shirt at our shop Continue the conversation by joining our Discord Check out Hacker Valley Media and Hacker Valley Studio
Cody Wass, VP of Services at NetSPI, brings his near-decade of experience to the pod to talk about longevity, development, and leadership. It's no secret that cybersecurity is in need of people. Cody's journey from intern to VP at NetSPI has shown him the importance of training employees, creating opportunities for new graduates, and engaging teams effectively, both virtually and in-person. In this episode, Cody provides the roadmap towards intentional employee investment in the ever-changing cyber industry. Timecoded Guide: [00:00] Cyber career longevity from NetSPI intern to VP [07:51] Putting people before process & technology at NetSPI [15:33] Collaboration as the foundation of the cybersecurity industry [18:13] Understanding cyber's entry level position problem [24:12] Investing intentionally in employee development Sponsor Links: Thank you to our sponsor NetSPI for bringing this episode to life! For more than 2 decades, NetSPI has helped companies discover and remediate critical security issues through its platform-driven, human delivered security test. NetSPI is much more than a pentesting company, bringing you the most comprehensive suite of offensive security solutions. Visit netspi.com/HVM to learn more. You've been at NetSPI for 9 years. When you think about a rewarding feeling in your journey at the company, what comes to mind? Starting his journey at NetSPI as an intern, Cody has had the rare but impactful opportunity to grow alongside the company. Now, as VP of Services, looks back at the lives he's impacted himself and the opportunities he's had to see others grow. Employee development is a huge part of NetSPI's success. Cody is proud to have seen newcomers join his team and become amazing practitioners over the years. “It's really rewarding seeing people come into this industry as a fresh face with a specific skill set, to watch them grow over and see them really spread their wings, and come out the other side stronger, better, and having a skill set that you never would have imagined day one.” NetSPI has a very unique culture and philosophy about balancing that duality between technology and people. Could you tell us a little bit about that? People come first, before process and technology, at NetSPI. While all three elements of this sacred cyber trifecta are important, Cody and his team believe that the balance should focus on making the lives, skills, and experiences of the people at NetSPI better. Process should be taught to the people, with a focus on prosperity and consistency. Technology should be implemented intelligently, with proper training and time given to the people for the best results. “NetSPI's differentiator is our people, first and foremost, and then, our process and our technology. We have a ton of really cool things we're doing with tech, but the focus is always on: How can you use that tech to make a person more efficient at their job?” How important is collaboration for you and your team at NetSPI? Collaboration is built into the DNA of NetSPI, from how employees are trained to how NetSPI interacts with the industry around them. Cybersecurity thrives when teams, practitioners, and organizations work together for the sake of the greater good. Even though COVID and remote workers have increased the virtual footprint of NetSPI, Cody still emphasizes the importance of communication and collaboration to his team and to practitioners around the world. “This industry we work in is super interesting. It'll never be finished; you're never going to learn everything there is about security and be able to call it done. We're far past the point where one person is going to be the expert of everything in cybersecurity.” For anyone in a cybersecurity leadership position who wants to start to really invest in their people, what would be your recommendation on where to start? Intentionality is vital for the success of any leader trying to invest in their employees. Cody explains that it's one thing for leaders to want to invest in training and professional development opportunities for their team, but another thing entirely when it comes to implementation. If a leader isn't intentional, they won't have clear goals for investment and will risk letting implementation fall to the wayside for the sake of a budgetary line. “Yes, we are going to be making this investment. It is going to cost us. It will cost us time, it will cost us money, but we are committed to making that investment because we know the payoff in 12 months or 18 months or 24 months is going to ultimately be worth it.” --------------- Links: Keep up with our guest Cody Wass on LinkedIn Learn more about NetSPI on LinkedIn and the NetSPI website Connect with Ron Eddings on LinkedIn and Twitter Connect with Chris Cochran on LinkedIn and Twitter Purchase a HVS t-shirt at our shop Continue the conversation by joining our Discord Check out Hacker Valley Media and Hacker Valley Studio
Brad Liggett, CTI Intel Engineer Manager at Cybersixgill, puts on his improv hat and joins the pod ready for anything. After COVID pressed pause on daily life, Brad kept himself sane and gained some new skills by returning to his improv roots (a hobby he had in the ‘90s) and taking up Dungeons & Dragons. In this episode, Brad covers the importance of improv skills in the professional world, the opportunities to add elements of gaming into cyber, and advice for practitioners looking to be more agile. Timecoded Guide: [00:00] Introducing the unique combination of improv & cybersecurity [05:57] Being a life-long learner in cybersecurity & in improv groups [13:20] Practicing improvisational skills for cybersecurity customer conversations [18:17] Bringing in games & elements of play into cybersecurity environments [24:38] Advice for a more agile, improvisational tomorrow Sponsor Links: Thank you to our sponsors Axonius and NetSPI for bringing this episode to life! Life is complex. But it's not about avoiding challenges or fearing failure. Just ask Simone Biles — the greatest gymnast of all time. Want to learn more about how Simone controls complexity? Watch her video at axonius.com/simone For more than 2 decades, NetSPI has helped companies discover and remediate critical security issues through its platform-driven, human delivered security test. NetSPI is much more than a pentesting company, bringing you the most comprehensive suite of offensive security solutions. Visit netspi.com/HVM to learn more. Is there a skill that you called upon during an interaction with a customer where you really leaned on your improv muscle? Improv often involves one phrase that Brad believes other industries should incorporate, too: “Yes, and.” In cybersecurity, Brad leans heavily on the “Yes, and,” phrase because it encourages conversations to move forward authentically. Meetings aren't successful when customers and clients feel uncomfortable and unengaged. Being able to think on his feet and prepare for changes makes Brad a stronger, more agile practitioner and communicator. “The whole concept of moving the meeting forward and making sure that there's no uncomfortable silences. Be prepared, have an idea of what you want to talk about, but inevitably, the client you're talking to, everyone's going to be unique.” What do you think is the glue that holds your interests in cyber and improv together? Being a life-long learner is something extremely important and valuable for Brad. For improv, research on the latest media, memes, and movies influences his work and motivates him to stay up-to-date and involved in some fun research. Cybersecurity is the same way. Brad believes to be the best practitioner and leader for his team, he needs to be knowledgeable about vendors, threats, products, and all things new in the industry. “You always have to be reading, you always have to be aware of what's going on in the environment out there in the world, so that as those things come up, at least you can somewhat talk to them and start to put those pieces together.” What has been your experience with bringing an element of play into cyber? Cybersecurity can't be all work and no play. Instead, Brad believes that cybersecurity teams should continue to prioritize the gamification of training processes, as well as just letting their teams have a little fun. Sometimes, to build a strong, trusting team, there needs to be an outside outlet for problem solving, puzzling, and creativity. Brad even brought his team at Cybersixgill to a Meow Wolf exhibition this year for that same team building reason. “We work hard, but we also should make sure that we play, and not only just do that individually, but even as teams, especially now. It's not always going to be about the training aspect, you also have to take that time to bring that team together.” What is a piece of wisdom that people could take with them into work tomorrow to make them more agile and improvisational? When it comes to agility and improvisational skills, you have to have a strong foundation to build off of. For Brad, taking time for himself and understanding when and how he learns best has been vital to his success. Listening to podcasts at the gym, reading something new at hotels, and getting a good night's sleep are all little things that help Brad consistently become more agile and improvisational at work. “For me, it's always having some sacred time at the end of the day. There's no TV in my bedroom, and my phone is telling me around 8:30, ‘Hey, it's wind down time,' and that's when I'm getting in the mode for sleep, and then making sure I've got a good night's sleep.” --------------- Links: Keep up with our guest Brad Liggett on LinkedIn and Twitter Learn more about Cybersixgill on LinkedIn and the Cybersixgill website Connect with Ron Eddings on LinkedIn and Twitter Connect with Chris Cochran on LinkedIn and Twitter Purchase a HVS t-shirt at our shop Continue the conversation by joining our Discord Check out Hacker Valley Media and Hacker Valley Studio
Richard Rushing, CISO at Motorola Mobility, brings his decades of experience to the show this week to talk about leadership, communication, and perhaps most importantly of all: prioritization. After joining Motorola through a startup acquisition, Richard has been a leader in the company and a defining example of what a CISO should be doing: simplifying the complicated. Richard talks about how his role has changed over the last 10 years and what's next for him and for cybersecurity. Timecoded Guide: [00:00] Ascending into a leadership role in cybersecurity & joining the Motorola team [06:28] Defining CSO & CISO at a time when no one understood cybersecurity [13:01] Communicating with the C-suite about cyber: best practices & tenants [24:37] Harnessing a proactive cybersecurity mindset with prioritization [32:13] Extending your cybersecurity career for decades Sponsor Links: Thank you to our sponsors Axonius and NetSPI for bringing this episode to life! The Axonius solution correlates asset data from existing solutions to provide an always up-to-date inventory, uncover gaps, and automate action — giving IT and security teams the confidence to control complexity. Learn more at axonius.com/hackervalley For more than 2 decades, NetSPI has helped companies discover and remediate critical security issues through its platform-driven, human delivered security test. NetSPI is much more than a pentesting company, bringing you the most comprehensive suite of offensive security solutions. Visit netspi.com/HVM to learn more. What was your experience of being a Chief Security Officer in the early 2000s? Richard jokes that he became a part of the cyber industry before the industry was even called cybersecurity, but behind the joke lies the truth that cyber looked extremely different back then. However, no matter how much time passes, Richard is still used to the odd confused looks that come from saying he's a CISO. People misunderstand the role, Richard explains, but at least more people than ever before understand the importance of cybersecurity. “There were a lot of other things that you had to talk about, you had to evangelize a lot coming into this [industry] because a lot of the cybersecurity industry was brand new. People were moving around and trying to figure these things out and everybody struggled.” How many times would you say you feel like you've had a new job or a new role being in the same role for over 10 years? Being a CISO has had its ups and downs during the 10 years Richard has spent in that role at Motorola, but the changes have been welcome and interesting. Every few years, the technology landscape changes, and with those changes in tech come massive changes in company ownership, leadership, and security. However, Richard is thankful that through these changes, his core team has stayed the same, giving him a trustworthy group to learn from. “It's always changing, but at the same time, there's some static components. When I came on to Motorola 15 years ago and established teams, most of my team, except for a very small portion of people that retired or left, are still with me today.” What are your thoughts and best practices for proactive cybersecurity? Although “proactive cybersecurity” has become a buzzword we're all paying attention to, Richard warns that most companies aren't really being proactive with cybersecurity just yet. Instead, what the industry has shifted towards is prioritization. Understanding what's important, prioritizing those aspects of a business, and knowing what you don't have the resources to handle can make the security work you're doing feel more proactive. “Why do I need to prioritize? Because you're getting more alerts than you have people to be able to handle it, or technologies to be able to handle it in an automated way. So, you have to prioritize what's important.” What would you recommend people consider to extend their cybersecurity career life as long as you have? After nearly four decades in the industry and over ten years at Motorola, Richard has been in cybersecurity longer than most modern-day practitioners. When asked about his secrets for an extended cybersecurity career, Richard reflects back on his advice around prioritization over “proactive cybersecurity”, and emphasizes the importance of community. Cybersecurity is a collaborative field, and practitioners have to stay open to learning together to succeed. “In the cybersecurity world, we will talk to our competitors and share what we're seeing. I think that community effort is one of the key things. You have to enjoy what you're doing, reach out and be collaborative with people. Don't be the security guy that people are scared of.” --------------- Links: Keep up with our guest Richard Rushing on LinkedIn and Twitter Learn more about Motorola Mobility on LinkedIn and the Motorola website Connect with Ron Eddings on LinkedIn and Twitter Connect with Chris Cochran on LinkedIn and Twitter Purchase an HVS t-shirt at our shop Continue the conversation by joining our Discord Check out Hacker Valley Media and Hacker Valley Studio
Leaders are essentially mental athletes with no off-season. You're expected to perform on such a high level, in every interaction. Always on display. Always in the game. As leaders, our audience expects us to evolve and upgrade ourselves every day. We're mental athletes, competing, adapting — in Ron & Chris' case, they have someone they're actively playing against (cybersecurity threats). Chris Cochran is the CEO, Executive Producer and Ronald Eddings is the CPO, Executive Producer, both of Hacker Valley Media. In many ways, threat intelligence and many other life experiences have taught them how to challenge yourself and your mental toughness to compete in the big game of life and leadership day in, and day out.
Kenneth Ellington, Senior Cybersecurity Consultant at EY and Founder of the Ellington Cyber Academy, achieves his goal of being on the Hacker Valley Studio this week. From working at Publix in college to becoming an online course instructor, Kenneth's journey into the cyber industry has been heavily influenced by online educators like Chris and Ron. Kenneth covers barriers to entry for cyber, SOAR vs SIM, and how much further we need to go for representation in the industry. Timecoded Guide: [00:00] Starting a cyber career at the Publix deli counter [05:16] Fighting through introversion to become an online instructor [11:02] Setting equitable & understandable prices for cyber courses [15:54] Looking into the future of SOAR vs SIM to see what's next [19:27] Taking the chance on content creation as a new cyber professional Sponsor Links: Thank you to our sponsors Axonius and NetSPI for bringing this episode to life! Life is complex. But it's not about avoiding challenges or fearing failure. Just ask Simone Biles — the greatest gymnast of all time. Want to learn more about how Simone controls complexity? Watch her video at axonius.com/simone For more than 2 decades, NetSPI has helped companies discover and remediate critical security issues through its platform-driven, human delivered security test. NetSPI is much more than a pentesting company, bringing you the most comprehensive suite of offensive security solutions. Visit netspi.com/HVM to learn more. What areas do you feel confident in as a new teacher, and what do you still struggle to get your footing on? As someone newer to online teaching, having only done it for 2 years, Kenneth is confident in his communication skills, but still struggles with fully grasping new technology. On the bright side, Kenneth believes those technical skills come with time and practice, something he's 100% willing to do. What helps him stand out as a strong teacher is something harder to learn— communication with others and de-escalating stressful situations for students. “I worked at Publix for four years in the deli, dealing with customers, and that forced me to develop those soft skills about how to talk to people and how to communicate and how to de-escalate situations. That's how I set myself apart.” What are some of the things that you're thinking about when it comes to setting the pricing for your course content? No matter how his prices change or how skilled he becomes, Kenneth still believes in fair and equitable pricing for his course content. Considering his experience and expertise, Kenneth charges at least half of what I vendor might charge for similar content and knowledge. However, Kenneth doesn't believe in thousands of dollars being spent on his courses, because he wants entry level students like himself to be able to afford to learn. “I'm very honest with myself, what my skill level is, and the value I bring towards it. Because I've been doing this for over two years, technically, I've gotten a pretty good gauge as to what people are willing to pay for and the value that I can bring.” Do you have anything you're looking to expand into with Ellington Academy? While SOAR and SIM are Ellington Academy's bread and butter, Kenneth is looking forward to continuing to expand his expertise and scale his content. A future upcoming goal Kenneth has is giving back to the country of Jamaica, where his family is originally from. Through providing courses or recruitment opportunities, he wants to bring cyber skills to everyone. “From a legacy perspective, I want to leave a positive mark on this world, just to make it better than when I got here. One of my big goals, I don't know if it's gonna happen, but my family is from Jamaica, so I'm hoping I can maybe put ECA there someday.” What advice would you give to a newbie in cybersecurity looking to start making content? Kenneth got his start at the Publix deli counter, and he understands that the beginning of someone's cyber journey can look just like his— inexperienced but hungry for knowledge. For newcomers to the industry, Kenneth wants to reassure that you're never too young to teach or too old to learn. Take courses, expand your knowledge, and give back to the people with less knowledge than you through accessible learning content of your own. “Take the opportunity to try to do something new because your knowledge is valuable, no matter how much or how little that you have. Everybody can learn something from everyone. I always try to help out however I can.” --------------- Links: Keep up with our guest Kenneth Ellington on LinkedIn Check out the Ellington Cyber Academy Learn more about EY on LinkedIn and the EY website Connect with Ron Eddings on LinkedIn and Twitter Connect with Chris Cochran on LinkedIn and Twitter Purchase a HVS t-shirt at our shop Continue the conversation by joining our Discord Check out Hacker Valley Media and Hacker Valley Studio
Lesley Carhart, Director of Incident Response at Dragos, takes some time off mentoring cybersecurity practitioners, responding to OT incidents, and training in martial arts to hop on the mics this week. Named Hacker of the Year in 2020, Lesley's impact on the industry stretches far and wide. As an incredible content creator for cybersecurity, Lesley advises listeners on how to find their niche and who to be willing to educate along the way. Timecoded Guide: [00:00] Giving back to the community through martial arts & cyber education [06:13] Being excluded from the cyber industry & turning to content creation instead [12:33] Comparing incident response in IT vs OT environments [19:46] Dealing with post-COVID problems with the wrong OT systems online [26:51] Finding your cyber niche & exploring education options within it Sponsor Links: Thank you to our sponsors Axonius and NetSPI for bringing this episode to life! Life is complex. But it's not about avoiding challenges or fearing failure. Just ask Simone Biles — the greatest gymnast of all time. Want to learn more about how Simone controls complexity? Watch her video at axonius.com/simone For more than 2 decades, NetSPI has helped companies discover and remediate critical security issues through its platform-driven, human-delivered security test. NetSPI is much more than a pentesting company, bringing you the most comprehensive suite of offensive security solutions. Visit netspi.com/HVM to learn more. What inspired you to start creating cybersecurity content? Lesley's cybersecurity content has vastly influenced and impacted many cyber practitioners in the industry, including Ron and Chris. Unfortunately, Lesley's journey into content creation was inspired by the lack of mentorship they received from other professionals when they were starting out. Never wanting anyone to feel the way they did, Lesley created an online world of resources to warmly welcome and educate new practitioners. “It's not a really glamorous story. When I got into cybersecurity, I wanted to do digital forensics and nobody would help me, nobody would actually take me seriously and give me a shot. Everybody should have a chance to get into cybersecurity if it's something they want to do.” How has teaching cyber to a general audience been appealing to you? When not educating new cyber practitioners or tearing it up in the martial arts studio, Lesley likes to reach out to their community and give talks to audiences outside of typical tech and security groups. From churches to universities, Lesley loves meeting people outside of the cyber industry. These individuals always offer them a new perspective and a feeling of accomplishment for showing someone something new. “It's enjoyable to me to find other people out there who want to learn about an entirely new topic and expose themselves to its problems and how it impacts society and things like that. I appreciate that. Cybersecurity is important and it impacts everything around us all the time.” In your world, where does incident response start, and where does it stop? Like many of cyber's most complicated concepts, the answer to where incident response starts and ends is subjective to certain resources and elements of an organization. Lesley explains that incident response has to be planned and that the planning process has to involve when to declare an incident and when to close the said incident. Without proper planning in advance, an organization is at risk for a crisis that could've been responded to quickly turning into an out-of-control attack. “There's no perfect defense against an incident, everybody's vulnerable. You do your best to mitigate and avoid having a cybersecurity incident, but there's only so much you can do. Eventually, you have to assume that you're gonna have an incident.” What piece of advice do you have for anyone looking to share more knowledge and make the cyber industry better? Although everything in cybersecurity can seem daunting, expansive, and interesting to everyone, Lesley's recommendation to new practitioners is to find a niche in cyber and stick to it for a while. Finding a niche doesn't have to be permanent, but Lesley believes that niche will help you carve out extensive knowledge worth sharing and creating content around. When you discover that niche, don't be afraid to reach out to other industry experts along the way. “Pick an area and then find mentorship in that and try to focus for a couple of years on a particular area. You can always change your mind later on, just like degrees, just like training programs, but it's going to help you a lot to focus for a little while.” --------------- Links: Keep up with our guest Lesley Carhart on LinkedIn, Twitter, and their blog Learn more about Dragos, Inc on LinkedIn and the Dragos website Connect with Ron Eddings on LinkedIn and Twitter Connect with Chris Cochran on LinkedIn and Twitter Purchase Hacker Valley swag at our shop Continue the conversation by joining our Discord Check out Hacker Valley Media and Hacker Valley Studio
Brian Kime, VP of Intelligence Strategy and Advisory at ZeroFox, talks about all things threat intelligence this week. Brian explains why he chose threat intelligence as his focus, where he's seen opportunities for growth in recent years, and what challenges for cyber threat intelligence lie ahead. Using his intelligence experience developed first in the US Army Special Forces, Brian delivers his argument for intelligence-driven security, instead of the marketing-driven security industry we have today. Timecoded Guide: [00:00] Diving into the VP of Intelligence Strategy role [05:25] Learning intelligence in the Army Special Forces [10:09] Seeing the past, present, & future of threat intelligence [19:31] Measuring efficacy & ROI of cyber threat data [25:18] Building your own cyber threat intelligence capabilities Sponsor Links: Thank you to our sponsors Axonius and NetSPI for bringing this episode to life! The Axonius solution correlates asset data from existing solutions to provide an always up-to-date inventory, uncover gaps, and automate action — giving IT and security teams the confidence to control complexity. Learn more at axonius.com/hackervalley A lot of folks shift from intelligence into other areas of cyber, what inspired you to continue down the intelligence route? After Brian graduated from Georgia Tech and the nation experienced the tragedy of 9/11, Brian felt called to enlist in the US Army Reserve. While the war in Afghanistan was not as short-lived as anyone expected, Brian found his calling in military intelligence, where he was inspired to put his experiences in IT and intelligence together. It turns out that fusion already existed in the form of cyber threat intelligence, and Brian wanted to focus on that completely. “I want to bring all these things together and really start pushing our customers and pushing the security community in general towards more intelligence-driven security. Mostly, what I see even today still just feels like marketing-driven security.” Where are we today with threat intelligence technology, in terms of challenges and opportunities? Brian believes we're already in a really exciting place today in terms of threat intelligence technology. What feels especially opportune for him at the moment includes opportunities and technology that involve internal data from previous threats, freely available external data from sources like blogs, and third-party vendors. However, the challenges facing threat intelligence now involve how to make that technology available for small and medium businesses. “That's what I would love to see become the standard, that big corporations incorporate threat intelligence to the level that they can start to actually extend that value into their supply chain. That way, the whole system becomes more resilient, more secure.” How does a security team measure the efficacy and ROI of intelligence? In Brian's opinion, most cybersecurity practitioners don't track the ROI of their intelligence vendors, or they fail to measure intelligence for effectiveness. The metrics cyber teams should focus on include number of new detections created, incidents discovered, adversary dwell time, and improved security decision making. Unfortunately, improved decision making is the hardest to measure because it requires practitioner feedback. “At the end of the day, if stakeholders are making security decisions based on intelligence that I'm providing, that's a really good measure of effectiveness. All the security decisions that were influenced by threat intelligence, that's what we're going for.” When you don't have an intelligence capability and you want to create one, what is typically the first thing that an intelligence team member does? If you're intending to collect data from your customers (which almost every company out there is trying to do), then Brian believes that privacy and security need to be considered from the start. Critical security controls and a solid framework are key to early success for even the smallest security team. The best place to start? Software and hardware inventory. If you don't know what you have, you won't be able to secure your technology properly. “At the beginning of the critical security controls, it's always software and hardware inventory. If I don't know what I have, then I really can't do anything well in security. I can't do incident response because I don't know where my data is.” --------------- Links: Keep up with our guest Brian Kime on LinkedIn and Twitter Learn more about ZeroFox on LinkedIn and the ZeroFox website Connect with Ron Eddings on LinkedIn and Twitter Connect with Chris Cochran on LinkedIn and Twitter Purchase a HVS t-shirt at our shop Continue the conversation by joining our Discord Check out Hacker Valley Media and Hacker Valley Studio
Michael Piacente, Managing Partner & Cofounder at Hitch Partners, answers the essential question on many cybersecurity professionals' minds: Where do CISOs find CISO jobs? As it turns out, Michael helps many cybersecurity teams find their perfect CISO match with the assistance of his own team at Hitch Partners. In this episode, Michael clarifies what the role of a CISO really is, explains the compensation and benefits, and reveals the many responsibilities a CISO may take on during their team in the role. Timecoded Guide: [00:00] Defining the role of CISO & finding the right homes for each CISO [05:21] VCISO & fractional CISO as an alternative to a full-time CISO [11:49] CISO annual income, benefits, & non-monetary incentives [16:37] Explaining additional responsibilities & tasks taken on by the CISO [25:11] Giving advice to future CISOs looking for the next cyber executive opportunity Sponsor Links: Thank you to our sponsor Axonius and NetSPIfor bringing this episode to life! The Axonius solution correlates asset data from existing solutions to provide an always up-to-date inventory, uncover gaps, and automate action — giving IT and security teams the confidence to control complexity. Learn more at axonius.com/hackervalley In your own definition and experience, what is a CISO? Although there's many definitions of the role, Michael clarifies that defining CISO should always include being an executive. To have a CISO who makes a positive impact and fulfills an organization's needs, that CISO has to be properly placed, properly sponsored, and be in an environment where they have the proper reporting processes. Michael also believes the CISO should always be looking over their shoulder to be diligent of the next threat. “In my version of it, a CISO is the executive— and that's the key term here— that has been properly placed, properly sponsored to handle all of the business information and data risk policy execution and operations in the company.” What is the difference between a fractional CISO and a VCISO? In Michael's opinion, a VCISO (virtual CISO) and fractional CISO can be used interchangeably in a situation where a company does not need a full-time CISO executive. Unless they're looking to support a strong security program, Michael understands that many companies don't need a full-time CISO in order to be successful. A VCISO makes an impact on an organization's security without being an overwhelming role in a smaller organization. “Bringing in your starter package to implement the baseline or foundational building blocks of what will become a security program, in the form of a consultant or consulting firm, is often a wiser choice than going in building a security program around a full-time CISO role.” Are there different types of CISOs, and have those types changed over time? Previously, Michael defined 3 different types of CISOs in his search for CISOs with Hitch Partners. However, a fourth type has emerged in recent years: the BISO, or Field CISO. This fourth type joins the ranks alongside other impactful CISO types, including the client (or governance) facing CISO, highly technical CISO, the IT-focused CISO, and now, our fourth type, the BISO, who focuses on the business side of the risk. “It's amazing that all of our CISO searches contain all these different types of CISOs. The fun part of that we get to figure out is: What's the priority [for the role]? What's the order? What does everyone in the organization think the priority should be?” How would you direct someone to take that first step after realizing they want to be a CISO? Discovering the CISO role exists and being the right person for the role is an important distinction, and Michael encourages potential CISOs to take some time to research the job before getting involved in a job search. However, once someone knows they want to be a CISO, Michael advises finding a CISO mentor and diving into a passion. Each type of CISO needs an expertise and passion to propel them into the superpower status needed to be a CISO. “I think it's about finding a passion. I'm a big believer that you just have to know where your superpower is, or what your superpower wants to be. In other words, that thing that's passionate to you, that you probably know better than 99% of the population out there.” --------------- Links: Keep up with our guest Michael Piacente on LinkedIn Learn more about Hitch Partners on their website Connect with Ron Eddings on LinkedIn and Twitter Connect with Chris Cochran on LinkedIn and Twitter Purchase a HVS t-shirt at our shop Continue the conversation by joining our Discord Check out Hacker Valley Media and Hacker Valley Studio
Hacker Valley: On the Road is a curated collection of conversations that Chris and Ron have had during conferences and events around the globe. In this episode, NTT's Dirk Hodgson, Director of Cybersecurity, and Adam Green, Senior Cybersecurity Executive, speak with the Hacker Valley team at CyberCon in Melbourne, Australia. Dirk and Adam cover the intersection of their roles at NTT, their experiences at conferences like RSA, their country's cybersecurity industry, and their team's cultivated trust with clients. Timecoded Guide: [00:00] Reuniting at CyberCon after years of COVID limiting security conferences [06:30] Differentiating Australia's cybersecurity industry from the rest of the world [10:48] Watching current cyber trends with CMMC & the Essential 8 frameworks [25:41] Creating interpersonal communication in a technology-driven industry [34:58] Building trust by knowing your clients & your adversaries equally Sponsor Links: Thank you to our sponsor Axonius for bringing this episode to life! Life is complex. But it's not about avoiding challenges or fearing failure. Just ask Simone Biles — the greatest gymnast of all time. Want to learn more about how Simone controls complexity? Watch her video at axonius.com/simone For more than 2 decades, NetSPI has helped companies discover and remediate critical security issues through its platform-driven, human delivered security test. NetSPI is much more than a pentesting company, bringing you the most comprehensive suite of offensive security solutions. Visit netspi.com/HVM to learn more. How are Australian cybersecurity practitioners different from the rest of the world? According to Adam, the past 3 years have led to a massive shift in maturity for Australia's cybersecurity industry. Previously, Australia relied on its physical isolation as a country as a means of security, but breaches have become more high profile and more impactful for Australian businesses in recent years. Now, Adam is pleased to see there be a greater understanding beyond the 101 of cybersecurity and more collaboration with security teams. “Three years ago, we used to say Australia was 5 years behind the rest of the world [in cybersecurity]. We used to think, because of proximity to the rest of the world, we were pretty safe, but it's definitely become more of a professional approach to security now.” — Adam How do your roles as Director and Executive work together at NTT? For Dirk, cybersecurity is the ultimate team sport— and Adam is an impactful element to his cybersecurity team. While Adam often focuses on strategic planning through his background as a practitioner, Dirk enjoys how his business-driven perspective contrasts with Adam and with other members of the team. With a variety of experiences and perspectives in the room, NTT can cover issues from all sides, instead of falling victim to tunnel vision. “Adam is the person on the team, who's great at that scenario planning piece. ‘Here are the things that are gonna go wrong.' Whereas myself and a couple of the other people on the team, look at that go, ‘What's that going to cost the organization?'” —Dirk Where are the strengths and weaknesses in communication in cybersecurity? Just like Dirk's thoughts about cybersecurity being a team sport, Adam believes that you have to cultivate a team member-like trust with your clients. The client in an initial conversation might seem defensive of your advice or critical of your actions. However, Adam explains that establishing credibility, especially in the business-focused cyber industry in Australia, goes a long way to creating the opportunity for more casual conversations down the line. “What we find is, in Australia in particular, it's about not just the company, but you as an individual. Do you have my back? Can I trust you? If I don't like you, will you at least mitigate my risk for me? You have to establish credibility real fast.” —Adam What advice would you give to someone interested in cultivating more trust between clients and their team? Dirk loves a good James Bond villain, but the average hacker attacking the average business is nothing like the movies. Establishing trust with clients starts with not only understanding what they need, Dirk explains, but also knowing the most likely threats beyond the showstopping Blackhats of media fame. Being able to explain to and protect clients from the most common threats keeps their data safest and strengthens their trust in your team. “I think it's about making sure that you know what the worst case scenario is, what the most dangerous course of action that the attacker or a potential attacker could follow, but also, being able to talk credibly about what's the most likely threat.” —Dirk --------------- Links: Keep up with our guest Dirk Hodgson on LinkedIn Keep up with our guest Adam Green on LinkedIn Learn more about NTT on LinkedIn and the NTT website Connect with Ron Eddings on LinkedIn and Twitter Connect with Chris Cochran on LinkedIn and Twitter Purchase a HVS t-shirt at our shop Continue the conversation by joining our Discord Check out Hacker Valley Media and Hacker Valley Studio
Sports is not something that you usually hear mentioned when people talk about cybersecurity - but Chris Cochran and Ron Eddings, co-founders of Hacker Valley Media, believe that cyber professionals can take inspiration from MMA wrestlers and Chess Grandchampions to get to their own version of Peak Performance.
Hacker Valley: On the Road is a curated collection of conversations that Chris and Ron have had during conferences and events around the globe. In this episode, Cloud Security Podcast's Ashish Rajan and Shilpi Bhattacharjee speak with the Hacker Valley team at AISA CyberCon in Melbourne, Australia. Ashish and Shilpi discuss their respective talks on supply chain security and zero trust technology, SBOMs, and keynote speakers at this year's Cybercon worth noting for the audience at home. Timecoded Guide: [00:00] Connecting & conversing at a cyber conference post-COVID [06:50] Breaking down Shilpi's presentation on supply chain threats & attacks [11:45] Understanding the paradoxes & limitations of zero trust with Ashish's talk [26:13] Defining & explaining SBOM, or Software Bill of Materials [33:16] Noticing key conversations & trends for those who didn't attend AISA Cybercon Sponsor Links: Thank you to our sponsor Axonius for bringing this episode to life! The Axonius solution correlates asset data from existing solutions to provide an always up-to-date inventory, uncover gaps, and automate action — giving IT and security teams the confidence to control complexity. Learn more at axonius.com/hackervalley Shilpi, can you talk about the idea behind the talk you had at CyberCon? The inspiration behind Shilpi's conference talk was supply chain issues. Titling her talk, “Who's Protecting Your Software in Supply Chain,” Shilpi hoped to further educate and advocate for security in the supply chain process. An estimated one in two companies will experience a supply chain attack in the coming years. Instead of fearing such a statistic, Shilpi hopes her talk inspired further security action to protect our supply chains. “One staggering fact that I read is that one in every two companies is going to have some sort of a supply chain attack in the next three years. So, who's going to look after the supply chain? Is it going to be the organization? Is it going to be your third-party vendors?” —Shilpi Ashish, what about your talk at Cybercon? In contrast, Ashish's talk was about the triple paradox of zero trust. When talking about and implementing zero trust, Ashish realized many companies don't implement the cultural changes needed for zero trust and/or only talk about zero trust as a technology process. Zero trust has numerous layers beyond technology, and requires time and major changes in culture and technology to implement in most companies. “I feel bad for bashing on finance, marketing, and HR teams. They're all smart people, but if you're going to add four or five layers of security for them, they almost always say, ‘I just want to do my job. I don't really care about this. It's your job to do security.'” —Ashish Where would you recommend starting when it comes to trying to implement the ideas in your respective talks? When push comes to shove about where cyber companies can start first with supply chain and zero trust, Ashish and Shilpi agree that companies have to discuss business priorities. When company leaders can take the opportunity to look at and understand their cyber hygiene, the next steps might look very different from another company's tactics. Knowing what a business has is the foundational piece that impacts any new process in cyber. “If I were to go back to the first principle of what we do with cybersecurity professionals, one of the biggest assets that we're all trying to protect is data. You can't protect what you can't see, that's the foundational piece.” —Ashish For anyone that wasn't able to make the conference, what is one thing that you would want to share with the audience at home? There were a lot of conversations taking place at Cybercon this year. Ashish wants the audience at home to know that cloud native, zero trust, supply chain, and leadership positions like CISOs were the main themes in many talks, panels, and conversations. Shilpi wants those who couldn't attend to watch out for more talks and conversations about cyber from those outside of the industry to understand that the issues impacting cyber influence the world. “I think there's that interest about cybersecurity being more than just a cybersecurity problem. Cybersecurity is not just a technical problem, it's a societal problem, a cultural problem. I very much agree, because a lot of the things that we're dealing with impacts everyone.” —Shilpi --------------- Links: Keep up with our guest Ashish Rajan on LinkedIn Keep up with our guest Shilpi Bhattacharjee on LinkedIn Listen to Ashish and Shilpi's Cloud Security Podcast Connect with Ron Eddings on LinkedIn and Twitter Connect with Chris Cochran on LinkedIn and Twitter Purchase a HVS t-shirt at our shop Continue the conversation by joining our Discord Check out Hacker Valley Media and Hacker Valley Studio
Alton Johnson, Founder and Principal Security Consultant at Vonahi Security, automates his way out of his pen testing job in this week's episode. An AOl hacking gone wild got Alton into defensive cybersecurity years ago, and now, as the Founder of Vonahi, Alton advocates for automation and efficiency in the pen testing process. Alton talks about his connection to defensive over offensive, customizing a pen test report to your audience, and finding that sweet spot between practitioner and entrepreneur. Timecoded Guide: [00:00] Learning the importance of automation in defensive cyber [07:48] Connecting with automation & defensive cybersecurity over offensive [12:01] Showing the results that matter to the right people in a pen test report [15:27] Prioritizing exploitations in the world of vulnerability assessments [21:59] Maintaining the cyber practitioner & the entrepreneurial side of Vonahi Sponsor Links: Thank you to our sponsors Axonius and NetSPI for bringing this episode to life! The Axonius solution correlates asset data from existing solutions to provide an always up-to-date inventory, uncover gaps, and automate action — giving IT and security teams the confidence to control complexity. Learn more at axonius.com/hackervalley For more than 2 decades, NetSPI has helped companies discover and remediate critical security issues through its platform-driven, human delivered security test. NetSPI is much more than a pentesting company, bringing you the most comprehensive suite of offensive security solutions. Visit netspi.com/HVM to learn more. How have you seen automation change yourself and your role? As a penetration tester, Alton explains that time is often not on his side. There's a limited amount of time to do an assessment, and the measure of a good pen tester is often determined by fast, high quality reporting. Automating the repetitive tasks of pen testing not only saves time, but Alton believes it genuinely changes the role into something much more efficient, high value, and successful. “Automation obviously plays a huge part in growing in the career too, because the more you can do, the more value you can provide, and the faster you can provide that value makes you a better pentester.” How do you convey the story of a red team engagement in different ways so that message is received by everyone in the company? At Vonahi Security, Alton's team separates pen testing reports into an executive summary and a technical report. The executive summary is high level, demonstrating the impact and severity of what was discovered from a business point of view. Many business executives don't need the technical play by play, which is why that is saved for the technical report. The technical report acts as a scene by scene story of what was done and how to technically fix it. “We separate the two conversations. Here's what we did at a high level to anyone that doesn't really care about the technical stuff, but only cares about how it impacts the business, and then, for the person that has to fix the issues, here's everything that they would need.” What would you tell the newer generation of cybersecurity practitioners about the offensive side? When Alton first started his cybersecurity journey, he was very into hacking and coding. That passion for code has served him well, allowing him to become successful enough to start his own business with Vonahi. For the younger generation of cyber practitioners, Alton recommends not skipping that coding education. As technically advanced and automated as cybersecurity tools are, practitioners should be prepared to code when something breaks or doesn't work as intended. “I think coding is extremely valuable, because there's going to be many times that tools that you use don't work and you have to have the experience and knowledge to basically fix those problems with coding.” What have you learned over the past few years that has helped you to maintain both the technical and business side of Vonahi? 21 Efficiency is the name of the game for Vonahi— and it's the one thing that has allowed Alton to remain in a hands-on pen testing role while still being a business owner. Keeping it efficient is more than just technology and automation. Alton believes his success is a direct result of the efficient technology around him and the hardworking, intelligent, efficient team members working with him at Vonahi. “It is really just about efficiency. We look to all these other leaders, but for me, I like to learn from other people's failures. I don't want to take the same growth processes as the person who failed and didn't do well.” --------------- Links: Keep up with our guest Alton Johnson on LinkedIn and his personal website Learn more about Vonahi Security on LinkedIn and the Vonahi Security website Connect with Ron Eddings on LinkedIn and Twitter Connect with Chris Cochran on LinkedIn and Twitter Purchase a HVS t-shirt at our shop Continue the conversation by joining our Discord Check out Hacker Valley Media and Hacker Valley Studio
John Hubbard, SOC consultant, SANS Sr. Instructor and host of the Blueprint Podcast, joins the Hacker Valley team this week to discuss SANS, SOCs, and seeking new hobbies. As the curriculum lead for cyber defense, John breaks down what makes a good SANS instructor and how to inspire passion in students when teaching for long hours. Additionally, John gives away his life hacks for pursuing passions outside of the cybersecurity industry, including podcasting, video editing, music creation, and nutrition. Time Coded Guide: [00:00] Instructing for SANS & what it takes to be a good instructor [07:33] Exploring the potential of a SOC-less cyber industry [13:38] Teaching complicated topics with clear visuals & simple comparisons [19:37] Podcasting his way to better SOC consulting skills [26:12] Finding a balance between jack of all trades & single skill master Sponsor Links: Thank you to our sponsor Axonius for bringing this episode to life! The Axonius solution correlates asset data from existing solutions to provide an always up-to-date inventory, uncover gaps, and automate action — giving IT and security teams the confidence to control complexity. Learn more at axonius.com/hackervalley What do you think are the makings of a good instructor, especially for SANS? Transitioning from the world of electrical and computer engineering, John's journey to becoming a SANS instructor took over 3 years of study. Although he jokes that training to be a SANS instructor was the longest job interview ever, John is thankful for the mentorship and inspiration his training gave him. SANS courses require long hours and hard work, but John believes the best instructors bring a real love for what they do to each class. “The technical aspect has to be there in a very strong way. Beyond that, you have to deliver this message not only with razor sharp clarity, but also with passion and energy. People are sitting there watching you talk for hours. If you aren't excited, they're not going to be excited.” Cyber defense is a pretty broad topic. What makes you feel comfortable teaching a course on cyber defense? Cyber defense can be a topic that's both broad and confusing for students, but John has been dedicated to building a curriculum that cuts through the confusion and inspires innovation. Teaching his students to focus on priorities, John wants to bring clarity to complex topics like SOCs, Kerberos, and related security issues. While the topics can be broad and debatable, John wants to equip his students with real world examples and simple comparable concepts. “If there was one word I was going to summarize both of the classes I teach with, it's ‘priorities.' It's getting the right stuff there first, and not getting distracted by all the other details that are potentially trying to pull you in the wrong direction.” Have there been unintended benefits to being a podcast host, that either helps you as an instructor, or even someone that does consulting in the SOC space? Taking the chance to start the Blueprint podcast was inspired partly by John's previous interest in podcasts like Security Now, but also by his pursuit of learning content creation. Starting a podcast, for John, was an exercise in testing his comfort zone. Learning the technical aspects as well as the creative aspects of content creation and podcast hosting continues to build John's confidence in his storytelling and teaching skills. “For me, a lot of things have come out of podcasting. Probably one of the biggest things is just flexing that muscle of doing things that are slightly uncomfortable and scary. Any time you think, ‘I don't know if I can pull this off. Should I do it?' The answer should always be yes.” What is one piece of advice or philosophy that enables you to do more and squeeze as much as you can out of life? In the same way that he teaches his SANS students about priorities, John focuses on his personal priorities often in order to accomplish his well-rounded, jack of all trades lifestyle. Building new skills and cataloging new experiences feels vital for John. Taking full advantage of the time he's been given and getting curious about expanding his comfort zone is an essential philosophy that has taught John not only about cyber defense, but about every hobby he enjoys as well. “I try to get up as early as I can manage to get up every day, well before I start getting emails and meeting requests and all sorts of stuff like that, and try to plan out my day and ask myself, ‘How am I going to actually approach doing the things that matter the most to me?'” --------------- Links: Keep up with our guest John Hubbard on LinkedIn, Twitter, and YouTube Listen to John's podcast on the Blueprint Blog Learn more about John's work on the SANS Institute website Connect with Ron Eddings on LinkedIn and Twitter Connect with Chris Cochran on LinkedIn and Twitter Purchase a HVS t-shirt at our shop Continue the conversation by joining our Discord Check out Hacker Valley Media and Hacker Valley Studio
Hacker Valley Media's own Ron Eddings shares his personal horror story and how his past came back to haunt his future This October we wanted to do something different. So we came up with Cyber Horror Stories. These are 2-10 minute scary stories from your favorite guests. Now hold on, You'll still have new episodes of Security Confidential every Friday at 8 am. But now, you'll also have new Cyber Horror Stories every Monday, Wednesday, and Friday. To learn more about Dark Rhino Security visit https://www.darkrhinosecurity.com SOCIAL MEDIA: Stay connected with us on our social media pages where we'll give you snippets, alerts for new podcasts, and even behind the scenes of our studio! Instagram: @SecurityConfidential Facebook: @DarkRhinoSecurity Inc Twitter: @Darkrhinosec LinkedIn: @DarkRhinoSecurity Youtube: @DarkRhinoSecurity
Larci Robertson, Sales Engineer at Cyberreason and Board President of Women of Security, brings her expertise and experience in cyber threat analysis, community building, and networking to the pod this week. Larci talks about her time in the Navy, her desire for female friends, and how the combination of those two things led to her joining Women of Security (WoSec). In this episode, Larci walks through the importance of women-led cyber spaces and how mentoring gives back to the community in a ripple effect. Timecoded Guide: [00:00] Searching for friendship in Women of Security spaces [06:56] Diving into the Dallas cyber community with WoSec [14:00] Finding mission-focused purpose in threat intelligence analysis [17:57] Transitioning from the military into security and technology [24:10] Encouraging women to stay motivated in the cyber industry Sponsor Links: Thank you to our sponsor Axonius for bringing this episode to life! Life is complex. But it's not about avoiding challenges or fearing failure. Just ask Simone Biles — the greatest gymnast of all time. Want to learn more about how Simone controls complexity? Watch her video at axonius.com/simone How did you get introduced to Women of Security? After leaving the Navy and moving to Dallas, Larci struggled to find community amongst other women in tech. She worried the women she knew outside of the industry wouldn't understand her unique struggles, but the women she was meeting in cyber felt few and far between. Reaching out to Women of Security felt like an encounter with destiny, which inspired Larci to start her own WoSec chapter in Plano and find her voice as a community leader. “I wanted to find those women and get more women into security, but also have somebody to hang out with that was in the same industry, same page, we're all kind of going at the same pulse of what we've got going on in our lives.” What are the challenges for women transitioning into the technology field, whether they're coming from the military or from another industry? As a woman in threat defense analysis, Larci understands the hurdles and complications that come with transitioning into the field. Originally gaining her security experience in the Navy, Larci explains that she, along with many women she meets in the industry, undermine their past experiences and doubt their full potential. This often leads to less job applications from women when positions open up, perpetuating the gap for women in tech. “I want to tell women, and I do tell them all the time, don't look at that job title. Read through the actual like, what they want you to do, and maybe you understand it in a different way. Don't worry about that stuff. Let them tell you you're not qualified, don't do it to yourself.” What comes to the top of your mind about the power of community when thinking about WoSec? Community inspired Larci to be a part of WoSec, but it also left a lasting impact on her friends and her family. Not only has Larci witnessed many female friends achieve career heights they never dreamed possible, she's also seen Women of Security inspire her own daughter. Initially believing her job was “too technical,” Larci's daughter now better understands her own potential to succeed in cyber and tech, which has given her so much confidence in her future. “I'm seeing people get their first jobs in cybersecurity, and it's really exciting. And then, they'll turn around and help somebody else. I feel like that's happening a lot more. I see it because my group is doing it, I think we're all emulating each other in that way.” For any women listening right now, what would be that piece of advice that you have for them to keep them energized while they're in the field? Money is a motivator for many individuals transitioning into the cyber industry. While Larci understands why she meets many women looking to make more money in cyber, she also encourages those women— and anyone else listening to this week's show— to find a purpose and passion for their work. Money motivation doesn't last forever, and Larci wants to build a community of women who understand and enjoy their purpose in tech. “I feel like no matter what you do, if you have purpose in what you're doing, you're going to stay and you're going to have that drive. On top of that, you gotta have fun with this. If you're not having fun at what you're doing every day, I think you're doing it wrong.” --------------- Links: Keep up with our guest Larci Robertson on LinkedIn and Twitter Learn more about Cyberreason on LinkedIn and the Cyberreason website Connect with Ron Eddings on LinkedIn and Twitter Connect with Chris Cochran on LinkedIn and Twitter Purchase a HVS t-shirt at our shop Continue the conversation by joining our Discord Check out Hacker Valley Media and Hacker Valley Studio
Marrelle Bailey, Community Manager, Content Curator, and DEI Advocate, brings her multifaceted career experiences down to Hacker Valley Studio this week. Tapping into her past lives in yoga, bodybuilding, community managing, and cybersecurity, Marrelle explains the silo her career has taken into helping others find ease and peace of mind in their work. Marrelle also walks Chris and Ron through an exercise designed to help anyone feel more worthy, valuable, and like they belong. Timecoded Guide: [00:00] Taking on career pivots with excitement & curiosity [06:23] Bodybuilding & yoga's surprising presence in her cyber career [09:28] Finding black women in predominantly white tech communities [14:07] Being a jack of all trades, but a master of self worth & reflection [20:54] One key practice for feeling worthy, valuable, & like you belong Sponsor Links: Thank you to our sponsor Axonius for bringing this episode to life! Life is complex. But it's not about avoiding challenges or fearing failure. Just ask Simone Biles — the greatest gymnast of all time. Want to learn more about how Simone controls complexity? Watch her video at axonius.com/simone What from your past in yoga and bodybuilding has stuck with you today? As someone who grew up feeling traumatized and uncertain, Marrelle believes that yoga genuinely saved her life. Yoga helped Marrelle feel confident and empowered, and also taught her the importance of self-reflection. Additionally, Marrelle's continued health and wellness journey inspired her to take up bodybuilding, which has motivated Marrelle to work hard, to motivate others to engage in their health, and to recognize when she's holding herself back. “My clients know I'm fixated on pushing them as much as I push myself, because I know we have greatness. I know for myself, I can be the best self-sabotager in the world when it comes to pushing myself professionally. I know what it feels like sometimes to hold yourself back.” What has it been like doing all these different roles and how do they stack together? Marrelle is a true example of a jack of all trades, with experience in personal training, cybersecurity, content creation, and community management. Despite the differences, each role Marrelle has taken on has ultimately focused on compassion, authenticity, and perseverance. Marrelle never saw black women succeed in the areas she wanted to succeed, but now, she can set an example and show that she belongs in each opportunity she takes. “I feel like each job taught me, even though they were all so different, they all taught me about gaining compassion for people. Am I being authentic to the people around me? Am I giving people the ability to be themselves and for me to be myself, to grow, to persevere, to push?” How would you describe yourself, being so multifaceted and dimensioned? Marrelle believes she is someone that just wants to help other people and support other people in their healing process and in knowing their importance. Many people, regardless of their profession, struggle with difficult feelings of unworthiness and exclusion, fearing that they won't be taken seriously for who they are. Marrelle has struggled with these same feelings, and wants to create safe spaces for people to grow and nurture their confidence. “I just want to bring people's lives ease and peace and remind them how valuable they are, because I think all of us at some point struggle to know our worthiness and our value, and that we belong in the spaces that we're in, because sometimes we can really feel left out.” What would you recommend for anyone who wanted to start feeling worthy, valuable, and like they belong a little bit more today? While anyone can struggle with feeling a lack of worth, value, and belonging, Marrelle wants to reassure listeners that these exist in abundance and can be built up with mindfulness exercises. An easy way to start practicing a better and more positive mindset is through inhaling the good and exhaling the bad. As you inhale deeply, think positively about who you are and who you want to be. As you exhale, get rid of negative and unfair thoughts about what makes you “not good enough” to feel worthy, valuable, and like you belong. “You are worthy, you are valuable, and you belong where you are. No one can question it, you are where you are because you got there. No one knows your backstory, no one knows your journey, no one can walk in your shoes, but you deserve to be where you are.” --------------- Links: Keep up with our guest Marrelle Bailey on LinkedIn, Twitter, and website Connect with Ron Eddings on LinkedIn and Twitter Connect with Chris Cochran on LinkedIn and Twitter Purchase a HVS t-shirt at our shop Continue the conversation by joining our Discord Check out Hacker Valley Media and Hacker Valley Studio
Sheryl Anjanette, Author, Speaker, and CEO & Founder of Anjanette Wellness Academy, comes down to Hacker Valley to discuss and promote her new book. The Imposter Lies Within covers Sheryl's work with the intersection between business and mindset, and invites professionals to reconsider and reprogram their brains away from imposter syndrome. Using her findings personally and professionally, Sheryl walks through the origins, explanations, and potential remedies for imposter syndrome in this episode. Timecoded Guide: [00:00] Discovering imposter syndrome's origin story [05:04] External triggers vs the inner critic [13:59] Imposter syndrome & Neuro Linguistic Programming (NLP) [21:11] Reprogramming your brain to heal from the imposter phenomenon [27:34] Fearing firing as an unrealistic response to the inner critic Sponsor Links: Thank you to our sponsors Axonius and Uptycs for bringing this episode to life! Life is complex. But it's not about avoiding challenges or fearing failure. Just ask Simone Biles — the greatest gymnast of all time. Want to learn more about how Simone controls complexity? Watch her video at axonius.com/simone Uptycs, analytics for the modern attack surface, observability for the modern defender. Check out Uptycs by visiting them at uptycs.com What is the origin of imposter syndrome? Defined and named in the early 1970s, imposter syndrome impacts each person in different ways depending on a variety of personal experiences, including gender, upbringing, and income status. Despite the experience varying from person to person, Sheryl explains the set of symptoms still remains strikingly similar, no matter who is suffering from imposter syndrome. This has made the phenomenon relatively easy to identify with, as many struggle with a lack of belonging, self worth, and self confidence. “In the early ‘70s…researchers called it the imposter phenomenon, but they had only studied women. For quite a long time, people thought only women experienced feeling like an imposter, but recent studies have shown that men and women experience this almost equally, just differently.” Do you see imposter syndrome as a negative construct of Neuro Linguistic Programming (NLP)? Outside of the office, Sheryl incorporates Integrated Hypnotherapy in a large majority of her coaching work and explains that a large majority of that has involved delving into NLP, or Neuro Linguistic Programming. NLP emphasizes the importance of what people tell themselves. What someone actively lets themselves think has the power to become true to their brain. When someone thinks they are an imposter at work, they end up accidentally using aspects of NLP, which causes their brain to believe they are an imposter. “Our conscious mind is only 10% of our reality, 90% is below the surface. When we can start to make the unconscious conscious, when we can do the deep dive and go back in and look at our programming, we can see where the code went bad and change that.” What are the steps of reprogramming your mind away from these imposter thoughts? Reprogramming someone to actively deny and work against imposter syndrome thoughts requires a deep dive into emotions and an understanding of an internalized past. Sheryl explains that being present, taking deep breaths, and allowing your perspective to shift out of your head and into your body are all steps that need to be taken in this reprogramming process. This process is powerful and new, but Sheryl promises it doesn't have to be difficult or uncomfortable. “Get very, very present in the moment and then, just feel yourself drop into your heart. Feel yourself drop into your heart, it's only an 18-inch journey, but it's something we generally don't do very often. Get out of our head and into your heart.” For anyone that's dealing with imposter syndrome, is there anything that you would want to tell them to help them understand the power within? Sheryl sees a large majority of professionals struggle specifically around the idea of not being good enough at work and being an imposter at risk of being fired. Imposter syndrome can convince anyone of this idea because it doesn't rely on experience as evidence, according to Sheryl. Instead, someone suffering from imposter syndrome has to acknowledge that the idea of not being good enough and being fired is just an idea, not reality. “As you go into your heart and into your observer role, ask yourself: Is this real? Where's this coming from? And then, tell yourself a different story. ‘I'm good. Everything will work out. I think that's just a pattern that I've had for a long time. I'm going to assume the best.'” --------------- Links: Keep up with our guest Sheryl Anjanette on her website, LinkedIn, or via email: hello@sherylanjanette.com Purchase Sheryl Anjanette's book, The Imposter Lies Within, on Amazon and Barnes & Noble Connect with Ron Eddings on LinkedIn and Twitter Connect with Chris Cochran on LinkedIn and Twitter Purchase a HVS t-shirt at our shop Continue the conversation by joining our Discord Check out Hacker Valley Media and Hacker Valley Studio
In this special episode, Hacker Valley community members and hosts of the Breaking Through in Cybersecurity Marketing podcast, Gianna Whitver and Maria Velasquez, tell all about the ups and downs of cyber marketing. As podcast hosts and founders of the Cybersecurity Marketing Society, Gianna and Maria eat, sleep, and breathe cybersecurity marketing. This week, Gianna and Maria share the history behind the Society and explain why they decided to host their CyberMarketingCon2022 conference in person. Timecoded Guide: [02:41] Creating the Cybersecurity Marketing Society [06:29] Transitioning CyberMarketingCon2022 from virtual to in-person [10:50] Combating the difficulty of growth marketing to cybersecurity practitioners [18:34] Examining ROIs for attendees of conferences like Black Hat and RSA [28:15] Finding the one thing they would instantly change about cyber marketing Sponsor Links: Thank you to our sponsor Axonius for bringing this episode to life! Life is complex. But it's not about avoiding challenges or fearing failure. Just ask Simone Biles — the greatest gymnast of all time. Want to learn more about how Simone controls complexity? Watch her video at axonius.com/simone How did the Cybersecurity Marketing Society come to exist? Gianna and Maria initially met and bonded over how the cybersecurity marketing world is constantly changing and evolving, for better or worse. They would get together to chat, as well as share strategies and insights. They quickly realized, through their friendship, that there was potential for a solid community in cybersecurity marketing. They started a Slack channel, just to put something out there. The channel grew from 10 participants into a bustling community of over 1500 people. Now, the Society is growing every day and hosting online events. “It's always really nice to look back at the start, and it humbles you, right? As you continue this hustle of just growth and ongoing things happening, it's nice to take a step back and say, ‘Wow, look at where it all started.' It seemed like just a crazy idea then.” –Maria Velasquez What inspired the leap to host an in-person conference for CyberMarketingCon? Back in 2020, while everyone was experiencing the height of the pandemic, members of the Cybersecurity Marketing Society were still interested in making connections with other professionals in the industry. Gianna and Maria decided the best option available was hosting virtual conferences in 2020 and 2021. Later, they branched into in-person chapter meetups in cities around the world. An in-person CyberMarketingCon2022 seemed like the next natural step in the process to cement those community connections. “We started planning on a spreadsheet, basically. What's the theme? What do we want to cover in terms of topics? We looked to our members within the Society to hear what they'd like to learn at the conference and the speakers they'd like to see.” –Maria Velasquez What makes it so difficult to market to cybersecurity practitioners? Cybersecurity practitioners are notoriously skeptical. Their purview is full of phishing links and threat actors, and their guards are always up. Practitioners also often have a revolving door of folks wanting them to try demos, which makes it harder for someone to stand out. Maria and Gianna explain that you have to create a different kind of connection to build a relationship with practitioners, and advise marketers to avoid the cringeworthy commercial buzzwords. “We're here to make sure that together, as an industry, cybersecurity marketers default to the best practices in marketing to practitioners, and that we're not bothering our target audience. We're doing great marketing, so that we can help everyone be more safe.” –Gianna Whitver What did the ROIs look like for attendees of Black Hat and RSA? In general, according to Gianna and Maria, the return on investment seemed higher for attendees at Black Hat, rather than at RSA. For marketers, RSA is less about selling and more about brand awareness and meeting with investors. In contrast, those who attended Black Hat reported that, even though the quantity of traffic at their booths was lower, the quality of the connections was higher, and there is a lot of optimism about opportunities to connect next year becoming more frequent. “We're going to keep doing this every year. We're going to keep expanding the survey, we're going to have better data. I'm really looking forward to next year's debrief on Black Hat and RSA, seeing how things changed and how companies perceive their ROI.” –Gianna Whitver ---------- Links: Grab your ticket to the CyberMarketingCon2022 Follow Gianna on LinkedIn Catch up with Maria on LinkedIn Connect with Ron Eddings on LinkedIn and Twitter Connect with Chris Cochran on LinkedIn and Twitter Purchase a HVS t-shirt at our shop Continue the conversation by joining our Discord Check out Hacker Valley Media and Hacker Valley Studio
Dani Woolf, Director of Demand Generation at Cybersixgill and Host of the Audience First podcast, brings her marketing expertise to Hacker Valley to talk about what's broken in the marketer-buyer relationship. Dani's tried and true methods of cybersecurity marketing involve clear messaging, authentic communication, and building trust in an industry where not trusting anyone is the norm. How can cyber marketers break through the negative stereotypes and show cybersecurity buyers that they're authentic? Timecoded Guide: [00:00] Fixing the broken relationship between cyber marketers, sellers, & buyers [04:58] Unrealistic marketing goals vs incorrect marketer perspectives [10:23] Better conversations between marketers & practitioners with Audience First [15:12] Connecting with curious cyber practitioners instead of dismissing them [23:37] Advice for cyber marketers looking to start fresh with content Sponsor Links: Thank you to our sponsors Axonius and Uptycs for bringing this episode to life! The Axonius solution correlates asset data from existing solutions to provide an always up-to-date inventory, uncover gaps, and automate action — giving IT and security teams the confidence to control complexity. Learn more at axonius.com/hackervalley Uptycs, analytics for the modern attack surface, observability for the modern defender. Check out Uptycs by visiting them at uptycs.com What messages are practitioners receiving (or not receiving) from cybersecurity marketers? One of the domains Dani actively uses is hilariously titled, “WTF Did I Just Read?” This project, inspired by the contextless and confusing messaging cyber practitioners receive everyday, aims to show marketers how to adopt better tactics and more authentic communication with potential buyers. Truth be told, Dani has seen the worst of cyber marketing, and she understands why many marketing teams get a bad rap in the industry. “Frankly, [marketers] are just sending messages that have absolutely no context or need to the buyer, which is just lazy. You have to identify the problem, do a little bit of legwork to see what the buyer is interested in. Who are they really? What are they trying to solve?” Where do you think we all went wrong, from a cyber marketing perspective? Two factors have contributed to incorrect and inauthentic marketing tactics in cybersecurity, according to Dani. The first is pressure to achieve stressful goals and unrealistic KPIs on marketing teams that should be focusing on quality of communication over quantity of calls or outreach methods. The second is marketers coming into the cyber industry with the false mindset that cyber marketing is just like any other marketing, when in reality, the methods of communication and the relationship with buyers is completely different. “A lot of professionals coming into cybersecurity think that what they've done in other verticals works in cybersecurity, when in fact it doesn't. I know for a fact it doesn't, because that's how I made mistakes in the security space and that's how [my podcast] Audience First was born.” Is there a lot of conversation and communication happening between marketers and cybersecurity practitioners? Marketers and practitioners are not communicating in a trustworthy and authentic way, in Dani's opinion. Many marketers fall into the mindset trap of letting the “smart people” in the room talk during meetings and calls, instead of engaging in the conversation. Dani explains that when cyber marketers shut themselves out, they don't learn anything about cybersecurity or about their clients. Not knowing creates a lack of trust and confidence for both sides. “If we continue to just click on buttons and look at numbers, we're not going to do our jobs any better. I urge anybody listening to foster that bidirectional relationship, to be open to marketers speaking to you, and to be open to speaking to practitioners and asking for feedback.” How would you compare the average cybersecurity buyer to, for example, other buyers in the technology space? Despite the stereotypes of cybersecurity buyers being tough or unapproachable, Dani admits that many of her cybersecurity clients are kinder and more empathetic than in other tech industries. However, this kindness and empathy has to be earned, and security professionals aren't always the easiest people to gain the trust of. Dani explains that credibility and authenticity reign supreme in messaging to cyber buyers, because that is the only way to break through the caution many practitioners are trained to have. “Why would I scratch your back? Or, why would you scratch mine if I don't even know who you are? Like, the whole point of security is not to trust everything that you see. So, trust and credibility is a huge part of that, and establishing authentic relationships is a huge part, too.” --------------- Links: Keep up with our guest Dani Woolf on LinkedIn and Twitter Listen to Dani's podcast, Audience First, and learn more about “WTF Did I Just Read?” Check out the Cybersixgill website Learn more about Dani's work on her other Hacker Valley podcast appearances: Breaking Through in Cybersecurity Marketing, Breaking Into Cyber Connect with Ron Eddings on LinkedIn and Twitter Connect with Chris Cochran on LinkedIn and Twitter Purchase a HVS t-shirt at our shop Continue the conversation by joining our Discord Check out Hacker Valley Media and Hacker Valley Studio
Ben Opel, Senior Director of Professional Services at Attack IQ and former Marine, joins Chris and Ron to talk about the essentials of purple teaming. Combining the essentials of the red team and the blue team, a purple team offers cybersecurity companies a unique opportunity to create a threat informed security process. Using his time in the Marines and his experience at Attack IQ, Ben walks through purple team philosophy, breach and attack simulations, and shifting from a reactive to a proactive mindset. Timecoded Guide: [00:00] Past experiences with cybersecurity in the Marine Corp [04:28] Exposure to purple teaming in defensive cyber ops [10:26] Implementing breach and attack simulations in defense strategy [14:38] Threat informed defense and the aftermath of breach simulations [23:36] Communicating and approaching risk-related decisions Sponsor Links: Thank you to our sponsor AttackIQ for bringing this episode to life! AttackIQ - better insights, better decisions, and real security outcomes. That's why we partnered with them to create free cybersecurity trainings! Check it out at academy.attackiq.com How did you first get exposed to purple teaming and what are some of the tenants that you hold today? Ben's experience in cybersecurity and his journey into purple teaming occurred during his time with the Marine Corps, performing defensive cyber ops. Originally, Ben didn't even know the term purple team existed when he first encountered it, but his team was already approaching their work that way. Ben explains a core tenant of purple teaming is getting people in the same room and showing them the value their work brings to one another. “We started building our teams around this multifunctional purple concept of having threat hunters, threat intelligence, red cell, support and mitigation, and forensic cell all in one. All of these capabilities in one team, where they could work synergistically.” What are the shortcomings and advantages of the purple team philosophy? Like any philosophy, Ben explains that the hardest part of incorporating a purple team mindset is including it in everything your team does. To aid in this shortcoming, Ben keeps one question in mind: “What can someone do for me, and what can I do for them?” When involved in a purple team, everyone is putting their heads together. Ben explains there's much less confusion between offensive and defensive professionals in that purple collaborative setting. “Pure red team ops can be super fun, but you leave every job not sure they're going to actually make something with what you did. I've worked with blue teams who are like, ‘Hey, this was a great report, red, but we made some fixes, but we don't know if these are good.'” How do we get more people into being proactive and adopting the purple team perspective? A large majority of cybersecurity teams and processes involve reacting to potential threats and incidents. In contrast, purple teaming and threat informed defense strategies emphasize a more proactive mindset. Ben explains that working with a capability like Attack IQ helps teams build confidence in what they can prepare for and prevent. Building confidence in infrastructure and resilience in your team helps a proactive mindset thrive. “It's about giving folks the ability to parse out and understand what's important to them, and to boil that down into, ‘Okay, now, what does that mean when hands on keyboard?' Making that available, making that easily digestible. It's an education problem in this realm.” What would be your first piece of advice for the person about to embark on discovering or explaining breaches and attacks in relation to their organization? Ben explains that explaining breaches and helping others in your organization understand attack risks starts with showing. He explains that revealing how easily these things can happen and in what situation certain events could be particularly harmful opens the eyes of members of your team to what their threats look like. Instead of catering to doom and gloom, analyze your cyber threat risk with practicality and literal examples. “If I had to say that I had a specialty forced upon me by the Marine Corps, it was that. It was going over to peers and telling them that this is something that's good, bringing my red team in and letting them poke around, letting my blue team plug in to their network from some strange IP that they've never seen before.” --------------- Links: Keep up with our guest Ben Opel on LinkedIn Learn more about Attack IQ on LinkedIn and the Attack IQ website Connect with Ron Eddings on LinkedIn and Twitter Connect with Chris Cochran on LinkedIn and Twitter Purchase a HVS t-shirt at our shop Continue the conversation by joining our Discord Check out Hacker Valley Media and Hacker Valley Studio
Mimi Gross, Founder and Cybersecurity Matchmaker at People By Mimi, connects early stage through Series C cybersecurity startups with sales and marketing talent. As a recruiter and headhunter with over 5 years of experience, Mimi refers to the process of recruiting and hiring as “cybersecurity matchmaking.” Mimi joins Hacker Valley Studio this week to talk about what recruiting and dating have in common (including marriage!), and the ways to deal with rejection during the hiring process. Timecoded Guide: [00:00] Defining the term “cybersecurity matchmaking” as a recruiter [04:00] Commonalities between recruiting and dating advice [07:55] Dealing with job rejection like a bad breakup [15:17] Balancing hiring manager wants and needs in the recruitment process [20:11] Emphasizing chemistry between the ideal candidate and their future employer Sponsor Links: Thank you to our sponsors Axonius and Uptycs for bringing this episode to life! The Axonius solution correlates asset data from existing solutions to provide an always up-to-date inventory, uncover gaps, and automate action — giving IT and security teams the confidence to control complexity. Learn more at axonius.com/hackervalley With Uptycs, modern defenders can prioritize, investigate and respond to threats across the entire attack surface—all from a common solution: uptycs.com. Where did the term “cybersecurity matchmaking” come from? There's a huge element of matchmaking in recruiting. That's essentially what you're doing — you're matching a potential candidate with a potential new position. Certain recruiters and companies instead treat the act of recruiting candidates and hiring new employees like a sales transaction. This feels impersonal for everyone involved. Referring to recruiting as “matchmaking” reminds everyone involved that there are humans in the process at every stage, from application to references, interviews to onboarding. “Early on, I was disillusioned with recruiting, because I realized that people don't treat it like finding the perfect match. It's like sales for some people. I quickly said, ‘I can't do this thing unless I can call it matchmaking.' That's where the term came in.” What does dating advice have to do with recruiting? In both recruiting and dating, you're trying to find the “right” fit. In dating, both people in a relationship are looking for “the one”; someone to grow with long term and to build a mutually beneficial relationship with. In recruiting, the founder or hiring manager is looking for the right candidate for the role, while the job searcher is looking for the right job for their career. In both dating and recruiting, when you find the right one, it won't be a huge compromise or a challenging fit; the relationship will feel authentic and natural. “I find that the best matches I make — and I love to call them matches, because they really are — I look back at them, like, ‘You know, that was a good match.' In those great matches, the chemistry was there right away.” How do you help candidates deal with rejection? Rejection is part of the recruiting process, just like how breaking up is part of the dating cycle. There are going to be times when the fit isn't right and the job you want goes to a different candidate. The trick is to not take it personally. Instead, take a learning approach to the situation. The company might need to go in a different direction, or someone else in the organization may be taking over the position. Unlike dating, the hiring process is unrelated to who you are as a person. Focus on learning and applying your experience elsewhere. “It's not just about not taking rejection personally. You have to see that there will be the right fit for you, and that also, the person who is rejecting you now could be a valuable person to know in the future. Never burn bridges.” What is one of the most important aspects in recruiting? Chemistry is key in the recruiting process. You may have a company executive or a hiring manager who wants a specific trait from their applicants, like an Ivy League education. As a recruiter, you have to dig beneath the surface to discover the “why” behind a job qualification or educational requirement. Perhaps the employer actually wants someone organized or detail-oriented. Getting to know the “why” means that you can find the actual right fit, while the chemistry between the job seeker and the hiring executive will take care of the rest. “In the beginning, if you find the right match, the dating metaphor here is that nobody's perfect. You have to figure out what kind of imperfect you can handle and you can love, and that's the right match.” ---------- Links: Spend some time with our guest Mimi Gross on LinkedIn Learn more about cybersecurity matchmaking on the People By Mimi website Connect with Ron Eddings on LinkedIn and Twitter Connect with Chris Cochran on LinkedIn and Twitter Purchase a HVS t-shirt at our shop Continue the conversation by joining our Discord Check out Hacker Valley Media and Hacker Valley Studio
Renee Small, Cybersecurity Super Recruiter, content creator, and host of the Breaking into Cybersecurity podcast, joins the Hacker Valley team to clear the misconceptions around recruiting and discuss cybersecurity's open positions. Taking labor shortages and skills gaps into consideration, Renee explains how she's helped others start strong in the industry and hone their skills. Additionally, Renee covers her journey into content creation and podcasting, and how that's impacted her recruiting work. Timecoded Guide: [00:00] Understanding a recruiter's role in big and small cybersecurity orgs [06:37] Diving into content creation with the Breaking into Cybersecurity podcast [12:13] Challenges and rewards of helping entry level cybersecurity professionals [16:02] Rewarding cyber recruitment stories and tech mentorship opportunities [22:39] Advising job seekers looking for entry level positions in cybersecurity Sponsor Links: Thank you to our sponsors Axonius and Uptycs for bringing this episode to life! The Axonius solution correlates asset data from existing solutions to provide an always up-to-date inventory, uncover gaps, and automate action — giving IT and security teams the confidence to control complexity. Learn more at axonius.com/hackervalley With Uptycs, modern defenders can prioritize, investigate and respond to threats across the entire attack surface—all from a common solution: uptycs.com. What is the role of a recruiter in cybersecurity? Renee knows the idea of a recruiter can be a confusing one, and the role of a recruiter can be radically different depending on the size of an organization or the type of recruitment they focus on. Overall, however, Renee believes that the role of a recruiter is to be a matchmaker for a position within a company. Cybersecurity recruiters have to understand the technical needs of a position and the cultural needs of a cybersecurity company to find the perfect practitioner fit. “The role really is to be like a matchmaker. You're seeing who out there is a great fit for which roles, which companies, and which culture, or which company culture, and that's what makes it, for me, a lot of fun.” How has being a content creator impacted your work as a recruiter? Although Renee doesn't always identify as a content creator, her work with Chris Foulon on the Breaking into Cybersecurity podcast speaks volumes about the type of creator she really is. Renee always focuses on giving back with the work she produces, whether that work involves career coaching, recruitment advice, or cybersecurity education. Becoming a podcaster and content creator has allowed Renee to answer questions and provide information that helps the entire online cyber community. “I experienced all the positions that were open as a recruiter, but I had no idea that there was this group of folks who were entry level, or transitioning into their first cybersecurity position, and they needed my help [in order to break into cyber].” What are some of the most fulfilling moments that a recruiter can have? Being a recruiter gives Renee the opportunity to help cybersecurity practitioners discover their dream job and navigate the industry intelligently. Her fulfilling moments actually center around those she's helped along the way, including a former mentee and a former helpdesk employee looking for upward mobility. Finding the perfect match isn't just about satisfying the company needs, Renee explains, but is also about connecting someone to an opportunity for success and growth. “I get a kick out of people getting a job, it's almost like a little high for me. Every time I'm the person who connects people and it works out and they get paid well, I have a little party in my head. It's just so rewarding. I love that matchmaking process so much.” What advice do you have for professionals struggling with their job search in the cybersecurity industry? Cybersecurity's labor shortage and staff burnout issues threaten even the most air-tight of security teams. Unfortunately, Renee explains that even with so many job openings, entry-level employees or professionals transitioning industries still can't break into cyber. Her best advice for those struggling to take the first step is to connect with successful practitioners in the field already through nonprofit organizations and network events. Focus on a network that will expand your knowledge of cyber and the state of the industry. “If you're a college student, if you are someone out there looking to understand what's happening in the field, join one of the myriad of cybersecurity nonprofit organizations and learn about what security really is.” --------------- Links: Keep up with Renee Small on LinkedIn Listen to Renee's podcast Breaking into Cybersecurity Connect with Ron Eddings on LinkedIn and Twitter Connect with Chris Cochran on LinkedIn and Twitter Purchase a HVS t-shirt at our shop Continue the conversation by joining our Discord Check out Hacker Valley Media and Hacker Valley Studio
The world has evolved, insisting that technology and humanity work hand in hand. In this episode of Fifth Dimensional Leadership, I interview Chris Cochran and Ronald Eddings, Co-Founders of Hacker Valley Media, a multimedia production company that explores cybersecurity through person-centered storytelling. In our conversation, Chris and Ron talk about bridging technology and people through accessible information on cybersecurity and leadership. Chris is Co-Founder and CEO of Hacker Valley Media. He is equal parts creator and technologist. He has extensive experience building and running strong cybersecurity programs and content, as well as a wealth of experience and passion for security operations, engineering, and leadership. His ultimate passion is finding and amplifying human stories to inspire and enlighten our community. Chris was in the Marines and led cybersecurity teams at Booz Allen, United Technologies, and Netflix, and has been a Visiting Fellow at the National Security Institute. Ron is the Co-Founder and Executive Producer at Hacker Valley Media. His mission is to inspire, empower and uplift the technology community through knowledge and human stories so that others have the opportunity to reach their potential. He has a lifelong commitment to learning and teaching. He has held security and cybersecurity roles at McAfee and Palo Alto Networks. Things you will also learn in this episode: How Marvel superheroes inspire these media technologists What “Threat Intelligence” means and how cybersecurity relates to media. The diversity of experience and expertise required for the cybersecurity field. What it means to be a “Solution Excavator” and “Master Manifester.” How Chris and Ron manifested a world-class athlete as a guest on their podcast and became friends. Their take on machine learning, artificial intelligence, AR/VR, Web 3.0 and cryptocurrency Quotes: Chris Cochran “If you want something to come to fruition, you have to want it and put in a plan in place to do it.” “Sometimes, the more audacious the goal, the more imposter syndrome you feel, that's a great opportunity for you to grow as a person.” “If you put great things out to the Universe, the Universe will answer back.” “Things are changing all the time, and there's always someone looking to take advantage of this change. But knowing that there are people that have dedicated their lives to protecting us should bring us peace.” Ronald Eddings “You can trust your mind, but you should verify.” “Having friendships and networks can go a long way and result in things you never thought would happen at all.” “Positive sum” is about conspiring to work with each other directly or indirectly… and work together.
Caitlin Sarian, known on TikTok as Cybersecurity Girl, comes to Hacker Valley to talk about the endless possibilities for cybersecurity on social media. Walking through her journey of becoming cyber's biggest TikTok star, Caitlin covers every aspect of internet fame and online presence, including facing criticism, gaining and losing viewers, and trying to make an impact on women in STEM. Alongside her work on social media, Caitlin also walks through the development of her new online cybersecurity course. Timecoded Guide: [00:00] Introducing Caitlin & her work on TikTok with Cybersecurity Girl [06:45] Building a cyber platform on TikTok & dealing with imposter syndrome [11:21] Keeping women in STEM, instead of just getting women into STEM fields [15:56] Dismissing the idea of the diversity hire in tech & cyber [24:43] Working with Girls Who Code & building her own low-cost cyber school Sponsor Links: Thank you to our sponsors Axonius and Uptycs for bringing this episode to life! The Axonius solution correlates asset data from existing solutions to provide an always up-to-date inventory, uncover gaps, and automate action — giving IT and security teams the confidence to control complexity. Learn more at axonius.com/hackervalley Uptycs, analytics for the modern attack surface, observability for the modern defender. Check out Uptycs by visiting them at uptycs.com How do you feel about going viral, or not going viral, on TikTok? Although social media, especially TikTok, relies on an algorithm to push content to different viewers, Caitlin admits that viral content creation is more about luck than about methods. Since becoming involved in TikTok as a cybersecurity influencer, Caitlin has developed tricks of her own to elevate her content and interact with her audience, including going live on the app. However, she still explains that going viral is still random, with lower quality quick content sometimes hitting a larger audience than her higher value creations. “Videos that you spend the least time on get the most views and the videos that you spend the most time on, get the least views. I've stopped looking at the views and just started trying to produce content that either makes people smile, or adds value to people's lives.” What is that value that you're getting from making cybersecurity content for TikTok? While creating podcasts at Hacker Valley allows for Chris and Ron to give back to their community and meet incredible cybersecurity content creators, a similar idea guides Caitlin's work on TikTok. Considering that content creation can sometimes feel thankless and frustrating, Caitlin motivates herself by focusing on the people she helps. Through making cybersecurity more accessible online, she hopes to inspire other women to get involved and stay involved in cyber, tech, and STEM fields. “It adds value to my life, knowing that I'm not just going day-by day-doing my job and that's it. I like bringing awareness and being that light for people that need it, especially in the tech world. I think for me, this is what I'm hoping for, I'm hoping to get more women in STEM.” Can you tell us a little bit about your online cybersecurity school? Caitlin isn't only working on her cybersecurity platform on TikTok, she's also expanding into online education with her course, Become a Cyber Analyst. Focusing on cybersecurity accessibility and affordable education, Caitlin's course is a six-month boot camp that teaches students the ropes of the cyber industry. The best part? Students don't pay until they're employed in cyber, and Caitlin's course guarantees a job within 3 months of graduation. “I partnered up with a school called Master School, and it's basically a six-month boot camp. And then, after the boot camp, we have HR specialists that help students get a job after. You don't have to pay for it until you get a job, and it's a lump sum.” What is your perspective on the struggles women face breaking into cybersecurity and staying in tech careers? As a woman in cybersecurity, Caitlin has witnessed alarming levels of sexism in the industry and has seen fellow women experience tech burnout. With her content on TikTok and her new cybersecurity school, Caitlin hopes to solve the problem of not just inviting women into the cyber industry, but retaining female employees in cyber as well. Through supportive content creation and her own influence, she hopes other woman see that the possibilities in their careers are endless. “I think the issue that I always used to deal with is a lot of men think I got the job from just being a woman. That also goes to my imposter syndrome, because I'm like, ‘Maybe I did just get this job because I'm a woman and they want to work with me. Maybe I'm a diversity hire.'” --------------- Links: Keep up with our guest Caitlin/Cybersecurity Girl on TikTok and Instagram Learn more about Caitlin's incredible Masterschool course, Become a Cyber Analyst Connect with Ron Eddings on LinkedIn and Twitter Connect with Chris Cochran on LinkedIn and Twitter Purchase a HVS t-shirt at our shop Continue the conversation by joining our Discord Check out Hacker Valley Media and Hacker Valley Studio
Mari Reisberg, therapist, performer, creativity coach, and host of the Sustaining Creativity podcast, brings her many talents to Hacker Valley to help adults unlock their creativity and engage with their inner child. Tackling topics from artistic ruts to technical frameworks, Mari walks through the essentials of reconnecting with creativity and curiosity. Instead of limiting thoughts to the path of least resistance, Mari challenges her clients to get comfortable with the uncomfortable in creativity. Timecoded Guide: [00:00] Sustaining creativity & coaching others on becoming curious [06:35] Defining creativity with new ideas & fresh innovations [10:07] Climbing out of a creative rut & expanding your comfort zone [18:47] Unlocking different levels of creativity in everyday life [23:59] Tapping into creativity and unlocking childhood memories Sponsor Links: Thank you to our sponsors Axonius and Uptycs for bringing this episode to life! The Axonius solution correlates asset data from existing solutions to provide an always up-to-date inventory, uncover gaps, and automate action — giving IT and security teams the confidence to control complexity. Learn more at axonius.com/hackervalley With Uptycs, modern defenders can prioritize, investigate and respond to threats across the entire attack surface—all from a common solution: uptycs.com. What is creativity, in your opinion? There isn't one way to define creativity, Mari explains, but instead a myriad of ways. Each person has their own individual relationship with the concept of creativity, but Mari considers creativity to be tied to the processes of coming up with new ideas and innovating on those ideas. Seeing life through a creative lens means that Mari isn't afraid to try and fail, because everything she does expands her comfort zone and tests her curiosity. “Creativity is one of those words where, if you asked 100 people, you'd get 100 different answers. For me, my definition of creativity really is around thinking of novel, new ideas. And then, the second piece of the creative process is that innovation process.” What advice would you have for someone who is trying to find their way through a creative rut? The human brain will always choose the path of least resistance. People like to feel safe and comfortable with everything they do, but Mari understands that creativity can only be practiced at the edge of someone's comfort zone. With one foot in her comfort zone and one foot out of it, Mari has been able to escape her own creative ruts and make active decisions to try the everyday activities in her life with a different perspective. “If my desire is to create something new, something different, and I'm continuing to do the same things and expecting a new result, it's not going to happen. How could you try something different every day?” Are there different types of creativity, similar to there being different types of intelligence? In Mari's experience, there are two forms of creativity: big C creativity and little c creativity. While little c creativity is an everyday reality, big C creativity is much more performative, curious, and expressive. When someone says they aren't creative, what they're thinking of is this second form of creativity. The fact is that anyone can become big C creative, but it requires actively exploring and expanding the skills of creativity. “The big C creativity is what everyone assumes is creativity; performing arts, creative arts, I'm doing something that I'm sharing with the world. The small c creativity is that every day creativity. It's something new, something different.” When it comes to wanting to build our creative muscles, what are some techniques or frameworks that we should be considering? Creativity is a practice, not a one-and-done deal. Mari explains that building creative muscles comes from repetition of creativity, such as trying something new everyday, challenging ourselves to think of something from an opposite point of view, and even daydreaming. Explore what would happen if something, even one small detail of an event, was different, and never limit yourself to the idea that you're “just not creative.” “There're opportunities to flex that creativity, but it's about continuing to do it. You can't do it once and expect a miracle. You keep coming back to it, keep practicing, keep having new ways of trying something.” --------------- Links: Keep up with Mari Reisberg at SustainingCreativity.com Check out Mari's podcast, the Sustaining Creativity podcast Connect with Ron Eddings on LinkedIn and Twitter Connect with Chris Cochran on LinkedIn and Twitter Purchase a HVS t-shirt at our shop Continue the conversation by joining our Discord Check out Hacker Valley Media and Hacker Valley Studio
Kyle Elliott, the Founder and Career Coach behind CaffeinatedKyle.com, joins the pod on his quest to transform boring job searches into something fabulous. Kyle specializes in helping job seekers, especially those in technology and cybersecurity, find jobs they love and express the value they bring to potential employers. Need to know the secret to acing your next tech job interview? Look no further than Caffeinated Kyle. Timecoded Guide: [00:00] Finding your own definition of fabulous [06:06] Standing out in a tech job interview [12:19] Dealing with and learning from job rejection [16:41] Targeting your dream tech job & telling your career story [21:33] Breaking into technology the easy way and the hard way Sponsor Links: Thank you to our sponsors Axonius and Uptycs for bringing this episode to life! The Axonius solution correlates asset data from existing solutions to provide an always up-to-date inventory, uncover gaps, and automate action — giving IT and security teams the confidence to control complexity. Learn more at axonius.com/hackervalley With Uptycs, modern defenders can prioritize, investigate and respond to threats across the entire attack surface—all from a common solution: uptycs.com. From your perspective, what makes someone fabulous? Being “fabulous” can sound grandiose to most tech practitioners, but Kyle believes that everyone has the potential to be fabulous, especially when they're forging their career path. There's a lot of competition amongst large tech companies to find the employees that close skill gaps and stand out from the massive group of hungry job seekers. To be fabulous, one has to know how to stand out and what sets them apart. “When I think of fabulousness, I think: What sets you apart from other people? I work with job seekers, so I think: What sets you apart from other job seekers or other applicants?” When you look at standing out in a job interview, what are some of the key components that go into that? Many job seekers that Kyle works with have the skills, meet the position requirements, show up for the interview, and still struggle with getting a job in tech. While this can happen for a variety of reasons, Kyle explains that a simple mistake job hunters are making is regurgitating their resume without backing up their experience. A strong story about the experiences you had and the value you delivered makes you memorable and explains what you can provide. “When you're doing this, you want to think in the mind of a hiring manager. How have you added value to the organization? What sets you apart? I didn't just code, I didn't just have cross functional collaboration, here's the value to the organization and what sets me apart.” How do you coach someone through being able to tell their story in an interview? Career storytelling skills separate a potential employee from a pack of qualified applicants. However, a lot of technical people aren't known for their storytelling skills or knack for creativity. Instead, Kyle recommends his clients in tech and cyber practice their storytelling through a more familiar world of spreadsheets. Each spreadsheet helps job seekers break down the value they bring with their skills, so they can tell a story that connects their past experiences to their future position. “A lot of the people I work with in tech, they're amazing at their job, but they're just not used to practicing storytelling…It feels awkward. It feels different. It feels weird, because that's not something they're used to.” From your experience, what have been the easiest and hardest fields in technology to break into? In Kyle's opinion, there isn't one field of the tech industry that's easier or harder to break into. Instead, breaking into the tech industry relies more on professional experiences, background, and skillset. If the leap to tech feels like too many transitions at once, Kyle recommends slowing down to one transition at a time and building each experience off of one another. Instead of hiding that this may be a new path for you, embrace your past when job searching and explain why a potential employer should hire someone transitioning into the tech world. “Everyone's like, ‘Kyle, how do I get a job in tech?' I would start with your background, and I think that's gonna determine what's easiest or hardest for the person. What I always recommend is, try to make the least amount of transitions possible.” --------------- Links: Keep up with Kyle Elliott on LinkedIn and the Caffeinated Kyle website Connect with Ron Eddings on LinkedIn and Twitter Connect with Chris Cochran on LinkedIn and Twitter Purchase a HVS t-shirt at our shop Continue the conversation by joining our Discord Check out Hacker Valley Media and Hacker Valley Studio
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