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Ep.188 Demetrio "Dee" Kerrison. Born in Harlem, NY, he now resides in Los Angeles. In 2001 after a visit to the Studio Museum of Harlem to view an exhibition titled “Freestyle” and curated by Thelma Golden and Christine Y. Kim, he decided to begin building an art collection with a particular focus on African Diasporic artists. Since then, Dee and his wife Gianna Drake Kerrison have built an eclectic contemporary art collection which foregrounds emerging and ultra contemporary figurative painters. Abstract, sculpture, conceptual, and photographic works are also featured in the collection. They are active patrons, and they site on many art focused boards both past and present to include William H. Johnson Foundation, Mistake Room, Noah Purifoy Foundation, the Hammer Museum Board of Advisors and Mike Kelly Foundation. Image ~ Photo credit Dania Maxwell/ Los Angeles Times Demetrio Dee Kerrison https://www.linkedin.com/in/deekerrison/ Gianna Drake Kerrison https://www.linkedin.com/in/gianna-drake-kerrison-76685a34/ Hammer Museum https://hammer.ucla.edu/ Cultured Magazine https://www.culturedmag.com/article/2021/11/05/dee-kerrison-life-was-forever-changed-by-art-so-what-comes-next Future Fairs https://archive.futurefairs.com/journal-posts-2/demetrio-kerrison LA Times https://www.latimes.com/entertainment-arts/story/2023-02-17/faces-of-frieze-los-angeles-2023-opening-day-photos NY Times https://www.nytimes.com/2023/12/08/arts/design/los-angeles-art-galleries.html?smid=nytcore-ios-share&referringSource=articleShare Hyperallergic https://hyperallergic.com/557471/gallery-platform-la/ Gallery Platform LA https://galleryplatform.la/editorials/demetrio-kerrison KPCC https://www.kpcc.org/show/take-two/2018-01-15/why-these-art-collectors-in-orange-county-are-focusing-on-artists-of-color Noah Purifoy Foundation https://www.noahpurifoy.com/board-of-trustees
Pause My Life | Wayne Kerrison by Door of Hope Christian Church
Born in Indonesia and raised in Singapore, Margaret Kerrison received my Master of Fine Arts degree in Screenwriting from the University of Southern California School of Cinematic Arts. Her career spans television, film, digital media, games, brand storytelling, location-based entertainment, and immersive experiences.Margaret worked as a Story Lead, Story Consultant, and Writer for multiple projects around the world, including Star Wars: Galaxy's Edge, Star Wars: Launch Bay, Hyperspace Mountain, Star Wars: Galactic Starcruiser, Avengers Campus, Guardians of the Galaxy: Cosmic Rewind, National Geographic HQ, NASA Kennedy Space Center Visitor Complex's Journey to Mars: Explorers Wanted, Heineken Experience, StoryGarden by AMOREPACIFIC, and the Information and Communications Pavilion (Expo 2010 Shanghai).Margaret was the writer for five projects that received Themed Entertainment Association (THEA) Awards. She appeared in the Disney+ series Behind the Attraction, the Freeform television special Star Wars: Galaxy's Edge – Adventure Awaits, and the online educational program Imagineering in a Box. Margaret has been invited to speak at prestigious conferences and universities including SXSW, Star Wars Celebration, D23, IAAPA Expo, FMX Conference, University of Southern California, and Johns Hopkins University. Her projects have been featured around the world in The New York Times, Good Morning America, The Los Angeles Times, Entertainment Weekly, Wired magazine, and the official site for Star Wars. Margaret Kerrison was a Disney Imagineer from 2014-2021 and was recently featured in a blooloop article.Margaret is currently a Senior Experiential Creative Lead in Airbnb's Experiential Creative Product team.Enjoy my conversation with Margaret Kerrison.
A Weary World | The Devil | Wayne Kerrison by Door of Hope Christian Church
Support us on Patreon here - http://www.patreon.com/filmcourage. Want to see the video version of this podcast? Please visit Youtube here: https://www.youtube.com/watch?v=Wi8fWGlt3XI 0:00 - What Is Immersive Storytelling? 15:42 - Suspension Of Disbelief: What Storytellers Should Know 25:23 - How To Engage The Audience Immediately 37:56 - The Story Method (S.T.O.R.Y.) 47:46 - A Great Story Should Feel Like A Roller Coaster Ride 1:01:25 - Creating Star Wars Galaxy's Edge 1:08:51 - In Immersive Storytelling The Audience Comes First 1:21:43 - 6 Types Of Audience Roles Every Storyteller Should Know 1:31:40 - How To Avoid Writing A Flat Story 1:38:28 - The George Lucas 3 Second Story Rule
Stephen Kerrison is a mastering engineer based out of his Liverpool studio, Tall Trees Audio Mastering, whose credits include work for Moshi Moshi Records, Maple Death Records, PRAH Recordings, Rocket Recordings and Human Worth Records. His many years experience as a working musician, coupled with an almost obsessive, life-long love of music has earned him a skill set that enables him to work empathetically alongside musicians with full understanding and respect for their artistic process and vision. This approach and dynamic has resulted in his reputation as a trusted mastering engineer growing steadily over the past few years. Stephen knows from personal experience how much making a record means and how much it takes, and as such treats mastering every record with nothing but the utmost care and deference. A champion of the left-field, but absolutely partial to a pop banger, the intersection between the creative and technical is where Stephen feels most at home. IN THIS EPISODE, YOU'LL LEARN ABOUT: Enjoying music as a consumer Why mastering can be easier than mixing Getting started as a mastering engineer Finding ways to force objectivity Mastering with a hybrid setup Why no one cares what gear you own Attended vs unattended sessions: What are the benefits of each? Demystifying the “dark art” of mastering Client interaction: Creating an enjoyable experience for your customers How a subwoofer will make your main monitors work and sound better To learn more about Stephen Kerrison, visit: https://talltreesaudiomastering.com/ Notable gear mentioned: iZotope RX - https://sweetwater.sjv.io/xkyR2x HA Symph EQ: https://sweetwater.sjv.io/q4AByg Neumann KH 310: https://sweetwater.sjv.io/R51WKa Neumann KH 750: https://sweetwater.sjv.io/KjJWgA To learn more tips on how to improve your mixes, visit https://masteryourmix.com/ Download your FREE copy of the Ultimate Mixing Blueprint: https://masteryourmix.com/blueprint/ Get your copy of the #1 Amazon bestselling book, The Mixing Mindset – The Step-By-Step Formula For Creating Professional Rock Mixes From Your Home Studio: https://masteryourmix.com/mixingmindsetbook/ Join the FREE MasterYourMix Facebook community: https://links.masteryourmix.com/community To make sure that you don't miss an episode, make sure to subscribe to the podcast on iTunes or on Android. Have your questions answered on the show. Send them to questions@masteryourmix.com Thanks for listening! Please leave a rating and review on iTunes!
Desire | David & Bathsheba | Wayne Kerrison by Door of Hope Christian Church
"Kein Mucks!" – der Krimi-Podcast mit Bastian Pastewka (Neue Folgen)
Eine reiche Witwe wurde ermordet. Ihre langjährige Haushälterin will in dem flüchtenden Täter den Neffen der Ermordeten erkannt haben. Auch eine Reihe anderer Indizien sprechen gegen ihn. Nicht zuletzt nimmt seine wenig überzeugende Haltung Richter und Geschworene gegen ihn ein. Die junge Londoner Anwältin Marion Kerrison glaubt aber an seine Unschuld und muss sich als juristische Anfängerin gegen die Voreingenommenheit ihrer männlichen Kollegen durchsetzen. Bastian Pastewka schätzt an diesem Krimi nach einem Roman von Edward Grierson aus dem Archiv des Hessischen Rundfunks von 1962 vor allem Ellen Schwiers als Kerrison.
Happy New Year from Emerald Downs! Jon White speaks to a strong opening of the Santa Anita winter meeting and adds some northwest history too. Patrick Kerrison, former EmD Director of Media Relations, has personal thoughts on the recent passing of his father Ray Kerrison, renowned and respected turf writer. Toss in Washington horse information and trivia, too. "Dancing at the Downs" returns on Friday night, December 30. Sonic Funk Orchestra plays from 8-11 pm on the Fifth Floor. Tickets available for $10 at emeralddowns.com, $15 at the door. More shows coming up on February 11 and March 11.
The author of Immersive Storytelling for Real and Imagined Worlds: A Writer's Guide. Margaret was born in Indonesia and raised in Singapore and received her Master of Fine Arts degree in Screenwriting from USC School of Cinematic Arts. Her career spans television, film, digital media, games, brand storytelling, location-based entertainment and immersive experiences. Margaret has served as a story lead, story consultant and writer for multiple projects around the world, including Star Wars: Galaxy's Edge, Star Wars: Launch Bay, Hyperspace Mountain, Star Wars: Galactic Starcruiser, Avengers Campus, Guardians of the Galaxy: Cosmic Rewind, National Geographic HQ, NASA Kennedy Space Center Visitor Complex's Journey to Mars: Explorers Wanted, Heineken Experience, Story Garden by AMOREPACIFIC and the Information and Communications Pavilion ( Expo 2010 Shanghai). She was a Disney Imagineer from 2014-2021 and is currently a senior experiential creative lead at Airbnb.
My guests today are mastering engineers Katie Tavini and Stephen Kerrison, 2/3rds of the virtual mastering facility/collective, Weird Jungle. In this episode, we discuss Running a Virtual Mastering Facility Social Media Preferences Quitting Archiving Job Imposter Syndrome Handling Attended Sessions Liverpool Music Scene Juggling Calendars Love of Music Sharing Knowledge The Right Reasons Rates Matt's Rant: Enveloping Links and Show Notes Weird Jungle Site Katie's Site Stephen's Site Katie on Instagram Stephen on Instagram Weird Jungle on Instagram Matt's Biz Bank Suggestion Credits Guest: Katie Tavini & Stephen Kerrison Host: Matt Boudreau Engineer: Matt Boudreau Producer: Matt Boudreau Editing: Anne-Marie Pleau WCA Theme Music: Cliff Truesdell Announcer: Chuck Smith
Vidcast: https://youtu.be/x_6A4mCn1uA The CPSC and the Hunter Fan Co. have recalled 41 models of Hunter lighting fixtures from the Devon Park, Astwood, Highland Hill, Kerrison, and Van Nuys lighting collections. The internal wiring in these fixtures is defective and creates shock hazards. About 2600 recalled fixtures were sold online at hnterfan.com and at other websites. Stop using these recalled lighting fixtures and contact Hunter at 1-866-326-2003 to receive a full refund. https://www.cpsc.gov/Recalls/2023/Hunter-Fan-Recalls-Lighting-Products-Due-to-Shock-Hazard #hunter #lighting #fixture #wiring #electrical #shock #recall
With immersive experiences becoming more and more popular, it's important to ask: what makes an experience not just entertaining, but transformative? Margaret Kerrison, former Disney Imagineer and multi-award winning writer for immersive experiences, shares her answer to that question and more from her new book, Immersive Storytelling for Real and Imagined Worlds: A Writer's Guide.For additional links and more information, visit our website.--© 2022 Future of StoryTelling, Corp.Produced by Future of StoryTelling, Corp.124 West 13th StreetNew York, NY 10011Founder and CEO, Charles MelcherDirector, Carolyn MerrimanAssistant Producer, Madison Brownin collaboration with Charts & LeisureFounder, Jason OberholtzerExecutive Producer, Mike RugnettaEditor, Garrett Crowe Mix and Music, Michael SimonelliWith special thanks to Margaret Kerrison, Bonnie Eldon, Meghal Janardan, Sarah Vitak, Elisabeth March, Michael Bass, and Megan Worman.
In episode 73, HSPA clinical educator and host Jon Wood reviews the cover story, “Kerrison Rongeurs: Different Types, How They Are Used & How to Clean, Inspect & Test,” from the September/October 2022 issue of PROCESS. He also addresses the challenges associated with cleaning Kerrison rongeurs such as the risks of bioburden being left behind. Earn a certificate of completion for this Podcast by visiting HSPA's Online Learning System and competing the quiz. Earn CE Now
Colossians | Part 3 | Wayne Kerrison by Door of Hope Christian Church
Born in Indonesia and raised in Singapore, Margaret Kerrison received my Master of Fine Arts degree in Screenwriting from the University of Southern California School of Cinematic Arts. Her career spans television, film, digital media, games, brand storytelling, location-based entertainment, and immersive experiences.Margaret worked as a Story Lead, Story Consultant, and Writer for multiple projects around the world, including Star Wars: Galaxy's Edge, Star Wars: Launch Bay, Hyperspace Mountain, Star Wars: Galactic Starcruiser, Avengers Campus, Guardians of the Galaxy: Cosmic Rewind, National Geographic HQ, NASA Kennedy Space Center Visitor Complex's Journey to Mars: Explorers Wanted, Heineken Experience, StoryGarden by AMOREPACIFIC, and the Information and Communications Pavilion (Expo 2010 Shanghai).Margaret was the writer for five projects that received Themed Entertainment Association (THEA) Awards. She appeared in the Disney+ series Behind the Attraction, the Freeform television special Star Wars: Galaxy's Edge – Adventure Awaits, and the online educational program Imagineering in a Box. Margaret has been invited to speak at prestigious conferences and universities including SXSW, Star Wars Celebration, D23, IAAPA Expo, FMX Conference, University of Southern California, and Johns Hopkins University. Her projects have been featured around the world in The New York Times, Good Morning America, The Los Angeles Times, Entertainment Weekly, Wired magazine, and the official site for Star Wars. Margaret Kerrison was a Disney Imagineer from 2014-2021 and was recently featured in a blooloop article.Margaret is currently a Senior Experiential Creative Lead in Airbnb's Experiential Creative Product team.Enjoy my conversation with Margaret Kerrison.
Two great interviews this week with two luminaries of immersive.First: writer Margaret Kerrison, whose work includes Star Wars: Galactic Starcruiser and Guardians of the Galaxy: Cosmic Rewind, joins us to talk about her new book Immersive Storytelling For Real and Imagined Worlds: A Writer's Guide. This is a must-read for everyone who makes immersive work. Period, full stop. Then Charlie Miller, Executive Director & Curator of the Denver Center for Performing Art's Off-Center program, stops by to talk about Off-Center's new position in the DCPA and the work they have on tap for Denver in the Fall.Show NotesMargaret Kerrison, In Conversation With Nancy Seruto at Vroman'sTheatre of the MindThe DIGReview RundownCall Sheet Get bonus content on Patreon See acast.com/privacy for privacy and opt-out information.
Stephen Kerrison is a mastering engineer based out of Liverpool, England, UK! In our chat, Stephen shares his journey from a touring musician to studio as a mastering engineer. He talks about the Weird Jungle mastering collective, instilling confidence in the artists he works with, working in the box, tools of the trade, and using his instincts to master. We also chat about Seth Godin marketing tactics, vinyl, loudness, feeling grateful, and so much more! Check it out!You can learn more about Stephen at https://talltreesaudiomastering.com/You can follow Stephen on Social MediaIG - https://www.instagram.com/stephen_kerrison/***Thanks to our sponsors!***Save 20% off your first year of Filepass at - https://filepass.com/secretsonicsSave 50% off your first 3 months of Easy Funnels at - https://easyfunnels.io/secret-sonicsClick here to listen to "Thanks for Thinking" - https://www.carlbahner.com/thanks-for-thinkingYou can listen to the song we discussed in the "Sauce" segment here - "Lorn" byModern Technology - https://modern-technology.bandcamp.com/album/lorn***Join the Secret Sonics Discord community here(!) - discord.gg/UP97b72W6tReferences:Katie Tavini - https://www.benwallick.com/podcast-episodes/2021/1/24/secret-sonics-081-katie-tavini-mastering-music-with-intentGlenn Schick - https://www.gsmastering.com/Bobby Owsinski - https://www.benwallick.com/podcast-episodes/2022/7/5/secret-sonics-151-bobby-owsinski-birds-eye-view-of-the-audio-industryPete Lyman - https://www.benwallick.com/podcast-episodes/2021/7/11/secret-sonics-103-pete-lyman-how-to-cut-a-recordWeird Jungle - https://www.weirdjungle.com/Seth Godin - https://seths.blog/2008/07/the-long-tail-t/Carl Bahner - https://www.benwallick.com/podcast-episodes/2021/10/10/secret-sonics-116-carl-bahner-serving-and-nurturing-artistsHuman Worth Records - https://humanworth.bandcamp.com/Consider rating and reviewing our show on Apple Podcasts and sharing this or any of your favorite episodes with a friend or two.Thank you to Zvi Rodan, Mendy Portnoy, and Yakir Hyman for contributing to the podcast theme music!Thanks to Gavi Kutliroff for helping edit this episode!You can find out more about Secret Sonics and subscribe on your favorite podcast app by visiting www.secretsonics.co Have a great week, stay safe, and dig in!-Ben
Church, Tithing, Baptism & Communion - what are the Biblical foundations of these practices? Why do we still practice them today? How can Christians make the most of these? How can we explain them to people in our lives who think they're just plain weird?! This coming Sunday we begin our series Weird & Wonderful at both our 10am and 5pm services! In this series, we take a deeper look into four common activities of Christ-followers throughout the ages and around the world, that to the outsider, may seem weird, but to those who are a part of it, are wonderful at the same time.
Church, Tithing, Baptism & Communion - what are the Biblical foundations of these practices? Why do we still practice them today? How can Christians make the most of these? How can we explain them to people in our lives who think they're just plain weird?! This coming Sunday we begin our series Weird & Wonderful at both our 10am and 5pm services! In this series, we take a deeper look into four common activities of Christ-followers throughout the ages and around the world, that to the outsider, may seem weird, but to those who are a part of it, are wonderful at the same time.
Investor Ayanna Kerrison of Precursor Ventures joins us to talk about all things pre-seed investing. Ayanna's perspective is extremely valuable as Precursor is widely known as one of the first and most active pre-seed funds in the world--they firm has over 300 portfolio companies and was founded in 2015. Tune in for an enlightening episode as Ayanna joins the podcast to break down the firm's perspective on pre-seed investing. You'll learn how they write 20-25 checks a year and add value at the earliest stage of a startups lifecycle, and why she's bullish on southern startup founders. We're proud that Ayanna is a Startup Runway judge.
Jason Kerrison has been in the public eye for two decades as the lead singer of iconic Kiwi band OpShop. In more recent times Kerrison has been seen in the public eye for his opposition to the vaccine mandate and opinions on the vaccine itself.He has created waves with some media profiles accusing them of spreading disinformation and warning them of the potential consequences by what he now acknowledges as regrettable, and inaccurate, memes and tweets citing death penalties in the past for media people who mislead the public.
Today on the show we have the lovely Lucy, who is a gut specialist dietitian who helps people optimise their gut health. She helps people understand the root cause and take control of their gut symptoms such as bloating, pain and changes in bowel habits. She also helps people without gut symptoms to adapt their diet to support their gut health and overall health In the episode we cover (among many many things) what is good gut health and how to achieve it the connection between your gut and the brain, do we have a little brain in out gut? what is the best diet to help your gut health how to safely and efficiently increase your fibre how music can lead to a better relationship with food the connection between exercise and gut health the importance of your poop how important supplements are and when they are not necessary And so much more! Make sure you have pen and paper ready to take some notes Recources covered in the conversation To find out more about how to get the best out of your vegan diet https://www.vegansociety.com Bristol stool chart to figure out healthy stool To find out more about Lucy and connect with her Instagram: https://www.instagram.com/gut.nutrition.dietitian/ www.gutnutdietitian.com
Born in Indonesia and raised in Singapore, Margaret Kerrison is a Creative/Story Lead for immersive experiences and brand narrative. Her goal is to help teams THINK BIG when it comes to developing and sharing compelling stories with the world. A disruptive thinker with 14 years of experience building award-winning projects from the ground up, she's consistently challenging the status quo, asking "What If" and "Why Not?" Margaret's worked as a Story Lead, Story Consultant, and Writer for multiple immersive experiences including Star Wars: Galaxy's Edge, Star Wars: Launch Bay, Hyperspace Mountain, Star Wars: Galactic Starcruiser, Avengers Campus, Guardians of the Galaxy: Cosmic Rewind, National Geographic HQ, NASA Kennedy Space Center Visitor Complex's Journey to Mars: Explorers Wanted, Heineken Experience, StoryGarden by AMOREPACIFIC, and the Information and Communications Pavilion (Expo 2010 Shanghai). In addition to her role as Senior Experiential Creative Lead, Story Development at Airbnb, Margaret's just completed her first book: Immersive Storytelling for Real and Imagined Worlds: A Writer's Guide. Whether you're a writer or not, she does a wonderful job outlining the important questions you need to ask and answer to get to the why of your story. In this episode of Masters of Storytelling, Maya talks to Margaret about her craft as a creative story lead, the benefits of being a curious learner, and the critical yet often invisible role writers play in the development of immersive experiences. To pre-order Margaret's book, Immersive Storytelling for Real and Imagined Worlds: A Writer's Guide visit: https://amzn.to/3vFVBXW For more information about Margaret, visit: https://www.margaretkerrison.com/ For more information on BRC visit: www.brcweb.com
Mel developed her bidding skills across a number of sectors, ranging from thousands to £500m, with organisations including MICROS, Oracle, De La Rue, Leidos and QinetiQ. With each career move being a progression, Mel has now reached the position of Strategic Capture Bid Lead, working on some of the more complex deals, bringing thought leadership. An APMP member from fairly early on in her career, Mel has achieved Foundation and Practitioner certification, won 40 under 40 twice, received the Bid Excellence award in 2017 and most recently won both the Innovation and Collaboration awards in 2021. At the start of the year, Mel became the Chief Events Officer for the APMP UK Chapter and looks forward to leading the future events for the chapter. Support the show (https://pod.fan/scribble-talk)
In this episode, Sam Turner sits down for a coffee and a chat with mastering engineer, Stephen Kerrison. We talk about what part mastering plays in the music industry and why Stephen takes a more creative approach. We cover the highs and lows of working in a creative field and how we can all help each other deal with that. Stephen has very kindly allowed me to offer listeners of the podcast a 10% discount on mastering with him so listen out for how to secure that offer.***CORRECTION: I give the wrong email address at the end to get hold of Stephen. The correct email is talltreesaudiomastering@gmail.com. Tall Trees MasteringOrder Big Beats CoffeeFind us on Instagram
Join us this morning as Wayne Kerrison continues our Notified series, speaking on the book of Philemon
Jude has a unique history in fitness & athletics. Jude grew up in Ireland, played competitive rugby, and now trains mostly out of his garage gym "The Snake Pit" in Middletown Rhode Island. Jude also has experience in collaboration with MD's, PT's and injured patients in his work as an attorney at Karns and Kerrison Law.
This episode of Cite Black Women podcast features a candid dialogue about Black Women's knowledge production and the politics of citation. On Friday, February 26th, 2021, scholars convened virtually at UC Berkeley. The lineup included CBW collective members Dr. Whitney N. L. Pirtle, Associate Professor of Sociology at UC Merced and Imani A. Wadud, PhD candidate in American Studies at the University of Kansas. The featured panelists were Derrika Hunt, Erin M. Kerrison, Frances Roberts-Gregory, Kerby Lynch, Nicole Denise Ramsey, and Reelaviolette Botts-Ward. Caleb Dawson organized the event and it was presented by the Black Graduate Student Association in collaboration with African American Student Development and The Office of Graduate Diversity. The conversation is both powerful and insightful, bringing together multiple points of Black feminist departure to creatively weave a series of alternative ethics, praxes, personal narratives, and radical philosophies around the urgency of Black citation and its future.
Former Opshop lead singer and recently-crowned Masked Singer NZ winner Jason Kerrison is reinventing his music career with the release of his lead single 'The Timing' ahead of his upcoming debut solo full-length album later this year.
Former Opshop lead singer and recently-crowned Masked Singer NZ winner Jason Kerrison is reinventing his music career with the release of his lead single 'The Timing' ahead of his upcoming debut solo full-length album later this year.
Welcome to The Burn, Beyond Fire Stop. Our show is dedicated to life safety and code compliance in the built environment, which puts me on a mission to find the most interesting people in this space to get their unique perspective. Our hope is that our listening audience walks away with an understanding of how our guests and their businesses and organizations contribute to the promotion of life safety of whatever is being built. Our show is brought to you by Specified Technologies, Inc. Also known as STI Fire Stop. And since 1990 STI has been a leading global provider of innovative fire protective solutions that help stop the spread of fire, smoke and hot gases. My guest today is Mike Kerrison, the Global Fire Protection Application Engineering Manager at Unifrax. Unifrax is global specialty fibers company focused solutions that make the world – and your business – a greener, cleaner, safer place. Key Takeaways Mike's Background Grew up in the Niagara - Buffalo area. Attended SUNY Buffalo. Always had an interest in Math. Took a liking to Physics and Mechanics while at Junior College. Went into Engineering at Buffalo. Interned for a year at Unifrax before being hired in the Industrial Products Group. About Unifrax Unifrax manufactures products for automotive, (catalytic converters). They serve industrial markets such as steel mills. High temperature products. Specialty Fibers Division, filtration etc. Mike's work at Unifrax Started in the Industrial group. Went from application engineering, to out in the field, back to product management and now an engineering management role. Involved in technical support, fire testing, certification management. Grease and Air Duct Wrap Products Two main categories in the commercial space. Grease (commercial kitchens) and All Other Duct Types (life safety ducts, stairwell pressurization, etc.) Testing and Codes Testing goes beyond just what happens when a duct goes through a wall or a floor. Protecting the entire duct system. Different standards for the duct systems. Work with the IFC Duct Committee Chair. Helps creation of standards for air ducts. Cleaning up mis-information. Webinars Unifrax is publishing a series of webinars for the built environment. The series was kicked off with passive fire protection. Additional webinars coming on air ducts co compliance and dryer protection systems. About Mike Global Fire Protection Application Engineering Manager at Unifrax I LLC https://www.linkedin.com/in/mikekerrison (Mike on LinkedIn) About Unifrax Unifrax is a global leader in high-performance specialty fibers and inorganic materials used in high-temperature industrial, automotive, and fire protection applications. Our purpose, mission and values are based on our commitment to produce high-quality products that help our customers save energy, reduce pollution, and improve fire safety. https://www.unifrax.com (https://www.unifrax.com) International Fire Stop Council http://www.firestop.org (www.firestop.org) About STI Firestop Since 1990 Specified Technologies, Inc. (STI) is a global leader in the firestopping industry. The company manufactures a wide array of products and technologies to provide passive fire protection. Headquartered in Somerville, NJ, STI has sales offices all over the globe. STI Marine is a Division of STI that specializes in marine fire protection...
Calming the Mind Is your mind and thoughts running hundred miles an hour? Spend some time connecting with Leanne in today's podcast and calming your mind. To connect with me... Instagram - https://www.instagram.com/traceyjewel_ify/ Or visit the new Upself Website - https://www.upself.com.au/ The theme song is by Ayla Nero "From the Ground Up". Download the track here - https://jumpsuitrecords.bandcamp.com/album/hollow-bone-2 See omnystudio.com/listener for privacy information.
Discover how Mark Kerrison (CEO of NNT) learned to retain great team members in his company while also growing Southwest Florida's largest Youth Soccer Programs with over 1300 kids, and why redefining failure helped him succeed (10 minutes). CEO BLINDSPOTS PODCAST GUEST: Mark Kerrison. He has been the Chief Executive Officer of New Net Technologies since January 2008. Recently, Mark's company was recognized for being the Gold Winner in 2021’s Cyber Security Global Excellence Awards®. Mark is also an active Board Member and coach of one of Southwest Florida's largest Youth Soccer Programs with over 1300 kids, which he helped launch. Previously, he traveled the world, including crewing a 90ft Gaff Rigged Schooner from the Canary Islands to New Zealand. For more information about Mark, NNT, and to receive a free cybersecurity demo, visit https://www.newnettechnologies.com Due to NNT's continued success, they have 4+ new career opportunities (and are always looking to hire good people); https://www.newnettechnologies.com/careers/ CEO BLINDSPOTS HOST: Birgit Kamps. She started and sold HireSynergy LLC (an “Inc. 500 Fastest Growing Private Company” and a “Best Company to Work for in Texas”), held 3 terms as a Board Member of the Gulf Coast Workforce Commission, was the Chair of the Gulf Coast Workforce Education Committee, and is currently the CEO of Hire Universe LLC. In addition, Birgit is the host of the “CEO Blindspots” podcast which was recognized in 2020 by Spotify for having the “biggest listener growth” in the USA (by 733%), and having listeners in 11 countries; https://ceoblindspots.com/
This week I've been talking with Stephen Kerrison, a mastering engineer at Tall Trees Audio Mastering. We chat about: The loudness wars and why they happened What a mastering engineer does Communication between mastering engineers and bands Mistakes bands can make when mixing themselves at home. Apple Digital Masters information Find Stephen online at: talltreesaudiomastering.com Facebook Instagram Join us on our Facebook Group: Music Survival Guide Community Come and follow us on Instagram! We are at: Music Survival Guide Podcast Phil's Page Phil can be found at: www.vortissoundstudios.com Phil can be emailed at: Phil@vortissoundstudios.com If you want to get in contact with us at the podcast, email us at: musicsurvivalguide@gmail.com
Dease tells Aidan how his career started his path as a goalkeeper as well as goalkeeper coaching and more
Wayne continues our journey through the book of Ephesians.
This Berkeley Talks episode features an interview on Who Belongs?, a podcast by UC Berkeley’s Othering and Belonging Institute. Host Marc Abizeid, joined by co-host Erfan Moradi, talk with Erin Kerrison, an assistant professor of social welfare at Berkeley, about why she thinks the U.S. needs to dismantle capitalism and police, and build a new system free of crime and punishment."What is deemed illegal is not necessarily harmful — there's a whole lot of stuff that wreaks havoc in people's lives that is not illegal, that is not criminal," said Kerrison. "So, that sort of construction, that needs to be thrown out immediately ... when I say there's a possibility that we don't have to have crime, it's so true. It's so true because it's a construct. If we didn't have crime as such, because communities were stronger, then yeah, we wouldn't need police because police respond to crime, which is, in large part, a symptom of much, much bigger and deeper social and structural ills."Listen to the episode and read a transcript on Berkeley News. See acast.com/privacy for privacy and opt-out information.
Moe wants to be a musician and make a radio show. He's a bit nervous when he meets his first guest - Jason Kerrison - but Jason gives Moe the confidence he needs Produced for RNZ by Pop-Up Workshop | Made possible by the RNZ/NZ On Air Innovation Fund
Jude Kerrison was selected to referee and teach the contestants the game of rugby on the Newport, Rhode Island, episode of The Bachelorette. Earful of Dirt's Arron Castro talks with Jude about his rugby background and his experience on the show.
Featuring stories written and read by Bailey Sharp, Frances An, Courtney Thompson, Anna Martin, and Mira Schlosberg. Links missing in your podcast app? Find them on our show page at http://fbiradio.com/oritdidnthappen#allthebodies Episode art by Bailey Sharp. THAT BIG REPORT — BAILEY SHARP Bailey Sharp is a cartoonist, and co-art editor of the Lifted Brow. Find more of her work on Instagram. You can buy That Big Report in its original comic form — or her other work — at her store. That Big Report was originally read at Read to Me, a comics reading night in Sydney. Find it on Facebook. The next Sydney event is in September. LỖ — FRANCES AN Frances An is a writer, and a member of the Finishing School Collective. You can find out more about both on the Finishing School website. Lỗ was originally published in Seizure, and you can read it there. Thanks also to Felicity Castagna. Zelda Music cues in Lỗ: Koriko Village Them (Ocarina of Time) Drums Practice (Majora’s Mask) PORTRAIT OF A HIGH TO MODERATE FUNCTIONING ALCOHOLIC — COURTNEY THOMPSON, READ BY ANNA MARTIN Portrait of a High to Moderate Functioning Alcoholic won the Queerstories prize in the OutStanding LGBTIAQ+ Short Story Competition for 2017. You can hear Courtney reading the story herself on their podcast. And you can read the original story here. Entries are now open for the 2019 OutStanding LGBTIQA+ Short Story Competition, until September 1st. Enter here. Thanks also to Teresa Savage. Access free and confidential advice about alcohol and other drugs by calling the National Alcohol and Other Drug hotline. Call 1800 250 015 Music from Portrait of a High to Moderate Functioning Alcoholic: Bottom Riser — Smog Kosame No Oka (from “Drunken Angels”) — David Mansfield (Isle of Dogs Soundtrack) APOCALYPSE STORY — MIRA SCHLOSBERG Mira Schlosberg is a writer and comic artist. They are the editor of Voiceworks magazine, comics editor for Scum Mag, and were a Wheeler Centre Hotdesk Fellow for 2017. Apocalypse Story was written during that fellowship, and was highly commended in the 2017 OutStanding LGBTIQA+ Short Story Prize. You can read the story in its print form there. This version of the story was recorded by Izzy Roberts-Orr. Izzy is a writer, editor and radio producer. Find more of her incredible work here. Music from Apocalypse Story: Untouched [cover] — The Sunset Takeover Intro and Outro Music: The Greatest (full-length version) — They Might Be Giants Kerrison’s Punch — Nick Cave & Warren Ellis
In The Past Lane - The Podcast About History and Why It Matters
This week at In The Past Lane, the American History podcast, we dive into the fascinating story of the daughters of Thomas Jefferson. Ever since the revelations in 1998 – courtesy of modern DNA analysis – that Thomas Jefferson did indeed have a longterm sexual relationship with an enslaved woman named Sally Hemings, historians have examined the 3rd president in a new light. And his historic home, Monticello, has transformed the way it presents the life of Jefferson, devoting increasing amounts of attention and space to Sally Hemings and the many hundreds of other enslaved people who lived and worked there. But what of the six children Hemings and Jefferson had? What was their fate in a nation dedicated to slavery? To explain one of these lives, Harriett Hemings, and to compare it to that of her white half-sisters Martha and Maria Jefferson, I speak with historian Catherine Kerrison, the author of a new book, Jefferson’s Daughters: Three Sisters, White and Black, in a Young America. Recommended reading: Catherine Kerrison, Jefferson’s Daughters: Three Sisters, White and Black, in a Young America (Ballantine, 2018) Annette Gordon-Reed and Peter S. Onuf, “Most Blessed of the Patriarchs”: Thomas Jefferson and the Empire of the Imagination (WW Norton) Annette Gordon-Reed, The Hemingses of Monticello: An American Family (W.W. Norton, 2009) Annette Gordon-Reed, Thomas Jefferson and Sally Hemings: An American Controversy (University Press of Virginia, 1997) Shannon Lanier, Jefferson's Children: The Story of One American Family More info about Catherine Kerrison - website Follow In The Past Lane on Twitter @InThePastLane Instagram @InThePastLane Facebook: InThePastLanePodcast YouTube: InThePastLane Music for This Episode Jay Graham, ITPL Intro (JayGMusic.com) Kevin McCleod, “Impact Moderato” (Free Music Archive) Andy Cohen, “Trophy Endorphins” (Free Music Archive) Blue Dot Sessions, “Sage the Hunter” (Free Music Archive) Jon Luc Hefferman, “Winter Trek” (Free Music Archive) The Bell, “I Am History” (Free Music Archive) Production Credits Executive Producer: Lulu Spencer Technical Advisors: Holly Hunt and Jesse Anderson Podcasting Consultant: Dave Jackson of the School of Podcasting Podcast Editing: Wildstyle Media Photographer: John Buckingham Graphic Designer: Maggie Cellucci Website by: ERI Design Legal services: Tippecanoe and Tyler Too Social Media management: The Pony Express Risk Assessment: Little Big Horn Associates Growth strategies: 54 40 or Fight © In The Past Lane, 2019 Recommended History Podcasts Ben Franklin’s World with Liz Covart @LizCovart The Age of Jackson Podcast @AgeofJacksonPod Backstory podcast – the history behind today’s headlines @BackstoryRadio Past Present podcast with Nicole Hemmer, Neil J. Young, and Natalia Petrzela @PastPresentPod 99 Percent Invisible with Roman Mars @99piorg Slow Burn podcast about Watergate with @leoncrawl The Memory Palace – with Nate DiMeo, story teller extraordinaire @thememorypalace The Conspirators – creepy true crime stories from the American past @Conspiratorcast The History Chicks podcast @Thehistorychix My History Can Beat Up Your Politics @myhist Professor Buzzkill podcast – Prof B takes on myths about the past @buzzkillprof Footnoting History podcast @HistoryFootnote The History Author Show podcast @HistoryDean More Perfect podcast - the history of key US Supreme Court cases @Radiolab Revisionist History with Malcolm Gladwell @Gladwell Radio Diaries with Joe Richman @RadioDiaries DIG history podcast @dig_history The Story Behind – the hidden histories of everyday things @StoryBehindPod Studio 360 with Kurt Andersen – specifically its American Icons series @Studio360show Uncivil podcast – fascinating takes on the legacy of the Civil War in contemporary US @uncivilshow Stuff You Missed in History Class @MissedinHistory The Whiskey Rebellion – two historians discuss topics from today’s news @WhiskeyRebelPod American History Tellers @ahtellers The Way of Improvement Leads Home with historian John Fea @JohnFea1 The Bowery Boys podcast – all things NYC history @BoweryBoys Ridiculous History @RidiculousHSW The Rogue Historian podcast with historian @MKeithHarris The Road To Now podcast @Road_To_Now Retropod with @mikerosenwald
In addition to being one of my favorite instructors, Dr. Erin Kerrison is an Assistant Professor at the UC Berkeley School of Social Welfare. Her mixed-method research approach investigates the impact that compounded structural disadvantage, concentrated poverty and state supervision has on service delivery, substance abuse, violence and other health outcomes for individuals and communities marked by criminal justice intervention. Kerrison discusses what it is like to be an Introvert in this field, and how she manages that with her love and boundaries. Kerrison is currently working on a book project, Hustles and Hurdles: Law's Impact on Desistance for Job-Seeking Former Prisoners, and has been published in Essence magazine.
Sorrell Kerrison: Creating Hand Embroidered Portraits Today on the Stitchery Stories embroidery and textile art podcast, Sorrell Kerrison shares her life in fabric & thread, and music! Sorrell is a creative who produces work in different mediums - textile art, print, painting, film, as well as writing music, playing guitar and singing in several bands through the years. Our main focus in this episode is around the excitement of the four large hand embroidered portraits that Sorrell was commissioned to create for Bolton Museum Egyptology collection. These are now part of the Museum's permanent collection. We have a fascinating chat about colour and also about Sorrell finding her focus around hand embroidered portraits. Susan Weeks chats with Sorrell about: Seeing the opportunity to propose hand embroidery as a suitable medium for portraits for Bolton Museum commission Winning the bid for all four portraits Being very specific about her creative process Why embroidery can be similar to Jazz "improv" Finding self expression in art and film making and rebelling against rigid ideas Fascination with faces Saying "hello" to her portraits Developing consistency, finding her path and loving her portrait work Stitching as therapy whilst listening to podcasts About her interesting use of colour Making a vow and some 'rules' to help finish things What's Stopping You? Just Go and do that thing you've always wanted to do What it takes to create a body of work Embroidery is enforced patience Building a Patreon page and much more... For this episode... View Show Notes, Links & Examples of Sorrell's work at https://stitcherystories.com/sorrellkerrison Follow the Stitchery Stories Instagram channel at: https://www.instagram.com/stitcherystories_podcast/ Visit: https://sorrellkerrison.com/ Look: https://www.instagram.com/sorrellck Tweet: https://twitter.com/@SorrellKerrison Visit: Bolton Museum http://www.boltonlams.co.uk/museum/collections-overview/the-egyptology-collection Other people, things & places mentioned in this episode: Francis Bacon Jenny Saville The Manic Street Preachers album 'The Holy Bible' Armando Iannucci Cayce Zavaglia Louise Bourgeois
Themes For Television from Johnny Jewel (of Chromatics), a haunting new single Marissa Nadler, and a new collaboration between Kronos Quartet and composer Michael Gordon. Original air date: June 29, 2018 Johnny Jewel, Tomorrow is YesterdayThemes For Television Italians Do It Better 2018 Johnny Jewel, Shadow (Opening Titles)Themes For Television Italians Do It Better 2018 Leonard Cohen, Everybody KnowsI’m Your Man Columbia/Legacy 1988 Low, Just Make It StopThe Invisible WaySub Pop Records USA, www.subpop.com/, info@subpop.com 2013 MP3 Rock Marissa Nadler, For My CrimesFor My Crimes Sacred Bones 2018 Announcement break Ry Cooder, Paris, TexasParis, Texas - Original Motion Picture Soundtrack Warner Bros. Records 1985 Robert Wyatt, Just A BitCuckooland Hannibal Records 2003 Arve Henriksen, HibernalTowards Language Rune Grammofon 2017 Nick Cave & Warren Ellis, Kerrison’s PunchWhite Lunar Mute, a BMG Company 2009 Kronos Quartet, Clouded YellowMichael Gordon: Clouded Yellow Cantaloupe Music 2018 Classical Announcement break Jonny Greenwood, “House of Woodcock”Phantom Thread - Original Motion Picture SoundtrackNonesuch, 2018
Thomas Jefferson had three daughters: Martha and Maria by his wife, Martha Wayles Jefferson, and Harriet by his slave Sally Hemings. Although the three women shared a father, the similarities end there. Martha and Maria received a fine convent school education while they lived with their father during his diplomatic posting in Paris—a hothouse of intellectual ferment. Once they returned home, however, the sisters found their options limited by the laws and customs of early America. Harriet Hemings followed a different path. Born into slavery, she would eventfully escape it—apparently with the assistance of Jefferson himself. Leaving Monticello behind, she boarded a coach and set off for a decidedly uncertain future. To share the stories of these women is Catherine Kerrison.Catherine Kerrison is an associate professor of history at Villanova University, where she teaches courses in Colonial and Revolutionary America and women's and gender history. She holds a Ph.D. in American history from the College of William and Mary. Her first book, Claiming the Pen: Women and Intellectual Life in the Early American South, won the Outstanding Book Award from the History of Education Society. Her most recent book is Jefferson's Daughters: Three Sisters, White and Black, in a Young America.
Robin on new anti-NRA tactics; both former "Playmate" and porn star joining MeToo against Trump; breast-feeding in Congress—and KFC?!? Guests: Catherine Kerrison on Jefferson's daughters—two white, one black; Pascale Lamche's Mandela film Winnie.
John Cowan interviews musician and song writer Jason Kerrison.
I‘ve got a fantastic podcast episode for you today. In the podcast I interview Mike Kerrison about how he built his hugely successful consulting business After launching 3 multi-million dollar technology firms, Mike left the corporate world to join the ranks of solo consultants. In the last 15 years of running his consulting business he's facilitated over 200 strategic planning sessions for Fortune 500 companies to small entrepreneurial growth firms. His programs have reached over 400,000 people and he has graduated over 10,000 sales and management professionals from his Breakaway Schools But like most new consultants, he had to start […]
I‘ve got a fantastic podcast episode for you today. In the podcast I interview Mike Kerrison about how he built his hugely successful consulting business After launching 3 multi-million dollar technology firms, Mike left the corporate world to join the ranks of solo consultants. In the last 15 years of running his consulting business he's facilitated over 200 strategic planning sessions for Fortune 500 companies to small entrepreneurial growth firms. His programs have reached over 400,000 people and he has graduated over 10,000 sales and management professionals from his Breakaway Schools But like most new consultants, he had to start […]
Phil and Al talk Vuelta a Espana, the UCI Road World Championships, catch up with BMC Development team bound Jesse Kerrison, and muse on the subject of the week - that kit.
Budget Forklifts rider Jesse Kerrison added to his team's Jarvis Subaru Adelaide Tour success with a victory on Stage 3.
Steve Blank, lecturer Haas School of Business UCB. He has been a entrepreneur in Silicon Valley since the 1970s. He has been teaching and developing curriculum for entrepreneurship training. Built a method for high tech startups, the Lean LaunchPad.TranscriptSpeaker 1: Spectrum's next. Speaker 2: Okay. Speaker 3: [inaudible].Speaker 1: Welcome to spectrum the science and technology show on k a [00:00:30] l x Berkeley, a biweekly 30 minute program bringing you interviews, featuring bay area scientists and technologists as well as a calendar of local events and news [inaudible]. Speaker 4: Hi, and good afternoon. My name is Brad Swift. I'm the host of today's show. Today we present part one of two interviews with Steve Blank, a lecturer at the Haas School of business at UC Berkeley. Steve has been a serial entrepreneur in silicon valley since the late 1970s [00:01:00] see if you recognize any of these companies. He was involved with Xylog convergent technologies, MIPS, computer, ardent, super Mack, rocket science games and epiphany. In 1999 Steve Retired from day to day involvement in running a company since 2002 he has been teaching and developing curriculum for entrepreneurship training. By 2011 he was said to have devised [00:01:30] the scientific method for launching high tech startups, dubbed the Lean launch pad. In part one Steve Talks about his beginnings, the culture of Silicon Valley, the intersection of science, technology, finance, and business. Steve Blank, welcome to spectrum. Oh, thanks for having me. I wanted to find out from you how it is you got started as an entrepreneur. What attracted you to that? Speaker 5: He's probably the military. I, uh, spent four years in the air [00:02:00] force during Vietnam and a year and a half in Southeast Asia. And then when I came back to the United States, I worked on a B, 52 bombers in the strategic air command. And I finally years later understood the difference between working in a crisis organization, which was in a war zone where almost anything was acceptable to get the job done versus an execution organization that was dealing with mistakes. Men dropping a 20 megaton nuclear weapon where you process and procedure was actually imperative. And it turned [00:02:30] out I was much better in the organizations that required creativity and agility and tenacity and resilience. And I never understood that I was getting the world's best training for entrepreneurship. I went back to school in Ann Arbor and managed to get thrown out the second time in my life out of University of Michigan. Speaker 5: I call that the best school I was ever thrown out of a Michigan state was the next best school where it was a premed. And then, um, I was sent out to silicon valley. I was working as a field service engineer and what I didn't realize two years later was 16% [00:03:00] startup to bring up a computer system in a place called San Jose. And San Jose was so unknown that my admin got us tickets for San Jose, Puerto Rico until I said, I think it's not out of the country. I came out there to do a job to install a process control system. I thought it was some kind of joke is that there were 45 pages of advertisements in the newspaper at the time for scientists, engineers, et cetera. And I flew back and quit, got a job at my first startup in Silicon Valley [00:03:30] and subsequently I did eight of them in 21 years. Speaker 5: What were some of the ones that stand out out of the eight? You know, I had some great successes. There were four IPOs out of the eight, I'd say one or two. I had something to do with the others. I was just kinda standing there when the safe fell on the guy in front of me and the money dropped down and I got to pick it up. But honestly, in hindsight, and I can now say this only in hindsight, I learned the most from some of the failures though I wouldn't tell you why I wanted to learn that at the time, but failing [00:04:00] and failing hard when it was absolutely clear it was your fault and no one else's forced me to go through the stages of denial and then blame others and then whatever. And then acceptance and then ultimately kind of some real learning about how to build early stage ventures. Speaker 5: You know, I blew my Nixon last company, I was on the cover of wired magazine and 90 days after the cover I realized my company was going out of business and eventually did. And I called my mother who was a Russian immigrant and every time I spoke to my mother I [00:04:30] had to pause because English wasn't her first language. And you know, I'd say something and pause and then she'd say something back and pause. And whenever I said, mom, I lost 35 million hours, pause. And then she said, where'd you put it? I said, no, no, no mom, I'm calling you to tell you none of them was 30 I didn't even get the next sentence out. Cause then she went, oh my gosh, she wants $35 million. We can't even change your name. It's already plank. And then she started thinking about it and she said, and the country we came from [00:05:00] is gone. Speaker 5: There's no fast to go. I said, no, no mom though. What I'm trying to tell you is that the people gave me $35 million, just give me another $12 million to do the next startup. And it was in comprehensible because what I find when I talked to foreign visitors to silicon valley or to any entrepreneurial cluster, you know, we have a special name for failed entrepreneur in Silicon Valley. Do you know what it is? Experienced? It's a big idea in the u s around entrepreneurial clusters, failure equals experience. [00:05:30] People don't ask you if you change your name or have to leave town or you're going to go bankrupt, et cetera. The first thing your best friend will ask you is, so what's your next startup? That's an amazing part of this culture that we've built here and that's what happened to me. My last startup, I returned $1 billion each to those two investors and it's not a story about me, it's a story about the ecosystem that we live in that's both supremely American and supremely capitalists, but also Sir Pulliam clustered in just [00:06:00] a few locations in the United States where there are clear reasons why one succeeded to some fail. Speaker 5: You know, when I retired from my last one, I decided that after eight startups in 21 years, my company was about to go public and my kids were seven and eight years old at the time and luckily we had children when I was in my late thirties and so therefore I got to watch people I admired incredibly at work, watch how they dealt with their families. And what was surprising [00:06:30] is that most of them had feet of clay when it came to home. They basically focused 100% of their efforts at work and as their kids grew up, their kids hated them. I kind of remember that in the back of my head, and so when I had the opportunity to retire, I said, I want to watch my kids grow up. And so I did. And that's a preambled answer your question. That's at the end. Speaker 5: For the first time in my life, my head wasn't down completely inside trying to execute in a single company. I had a chance to reflect on [00:07:00] the 21 years and believe it or not, I started to write my memoirs and I got, you know what I realize now in hindsight, it was actually an emotional catharsis of kind of purging. What did I learn? And I asked, it was 80 pages into it writing. He was a vignette and I would write lessons learned from each of those experiences and what I realized truly the hair was standing up and back of my neck. On page 80 there was a pattern I had never recognized in my career and I realized no one else had recognized [00:07:30] it either and either I was very wrong or there might be some truth and here was the pattern in silicon valley since the beginning we had treated startups like they were smaller versions of large companies. Speaker 5: Everything a large company did. The investment wisdom was, well they write business plans, you write business plans, they organize sales, marketing and Bizdev and you do that. They write our income statement, balance sheet and cashflow and do five year plans and then you do that too. Never noticing that. In fact that distinction, and no one had ever said this [00:08:00] before, what large companies do is execute known business models and the emphasis is on execution, on process. What a known business model means is we know who our customer is, we know how to sell it, we know who competitors are. We know what pride in an existing company it's existing cause somebody in the dim past figured that stuff out. But what a startup is doing is not executing. You think you're executing. That's what they told you to go do, but reality you failed most of the time because you were actually searching [00:08:30] for something. Speaker 5: You were just guessing in front of my students here at Berkeley and at Stanford I used the word, you have a series of hypotheses that are untested, but that's a fancy word for you're just guessing. And so the real insight was somebody needed to come up with a set of tools for startups that were different than the tools that were being taught on how to run and manage existing corporations. And that tool set in distinction at the turn of the century didn't exist. That is 1999 [00:09:00] there was not even a language to describe what I just said and I decided to embark on building the equivalent of the management stack that large corporations have for founders and early stage ventures. Speaker 6: Mm, Speaker 7: [00:09:30] yeah. Speaker 8: You are listening to spectrum on k a l x Berkeley. Steve Blank is our guest. He is an entrepreneur and lecturer at the hospital of business. In the next segment of your talks about collaborating with the National Science Foundation Speaker 9: [inaudible].Speaker 4: [00:10:00] So when you're advising scientists and engineers who think they might be interested in trying to do a startup, what do you tell them they need to know about business and business people? Okay. Speaker 5: It's funny you mentioned scientists and engineers because I didn't know too many years in my career. I mean I sold to them as customers, [00:10:30] but in the last three or four years I got to know some of the top scientists in the u s for a very funny experience. Can I tell you what happened? It turned out that this methodology, I've been talking about how to build startups efficiently with customer development and agile engineering and one other piece called the business model canvas. This theory ended up being called the lean startup. One of my students, Eric Reese and I had actually invested in his company and then actually made him sit for my class at Berkeley because his cofounder, [00:11:00] the lost my money last time I invested. I said, no, no, sit through my class. And of course his co founder was slow to get it, but Eric got it in a second, but came the first practitioner of customer development, the first lean startup practitioner in the world. Speaker 5: Eric got it so much he became the Johnny Appleseed of the idea. In fact, it was actually Ericson side, the customer development. Then agile development went together and he named it the lean startup. But even though we had this theory, the practice was really kind of hard. It was like liking the furniture and Ikea until you got the pieces at home [00:11:30] and then realized it was Kinda hard to assemble. So I decided to do is take the pieces and teach entrepreneurs in a way they have never been taught before on how to start a company. Now this requires a two minutes sidebar. Can I give you? It turns out one of the other thing that I've been involved with is entrepreneurial education as I teach here at Haas, but I also teach at Stanford at UCF and a Columbia, but entrepreneurship used to be kind of a province, mostly of business schools and we used [00:12:00] to teach entrepreneurs just like they were accountants. Speaker 5: No one ever noticed that accountants don't run startups. It's a big idea. No one ever noticed. That's the g. We don't teach artists that way and we don't teach brain surgeons that way. That is sit in the class, read these cases like you were in the law school and somehow you'll get smarter and know how to be an operating CEO of an early stage venture. Now with this, you have to understand that when I was an entrepreneur, rapacious was applied word to describe my behavior and my friends who knew me as an entrepreneur [00:12:30] would laugh when they realized that was an educator and say, Steve, you were born entrepreneur. You knew you can't teach entrepreneurship. You can't be taught. You were born that way. Now since I was teaching entrepreneurship, this set of somewhat of a conundrum in my head, and I pondered this for a couple of years until I realized it's the question everybody asks, but it was the wrong question. Speaker 5: Of course you could teach entrepreneurship. The question is that we've never asked is who can you teach it to and that once you frame the question that way you start [00:13:00] slapping your forehead because you realize that founders of companies, they're not like accountants or MBAs. I mean they were engineers, they might be by training and background, but founders, visionaries, they're closer to artists than anybody else in the world and we now know how to teach artists for the last 500 years since the renaissance. How do we teach artists what we teach them theory, but then we immerse them in experiential practice until they're blue in the face or the hands fall off or they never want to look at another [00:13:30] brusher instrument or write another novel again in their life. We just beat them to death as apprentices, but we get their hands dirty or brain surgeons. Speaker 5: You have, they go to school, but there's no way you'd ever want to go to a doctor who hadn't cracked open chest or skulls or whatever or a surgeon, but we were teaching entrepreneurship like somehow you could read it from the book. My class at Stanford was one of the first experiential, hands-on, immersive float body experience and I mean immersive is that basically [00:14:00] we train our teams in theory that they're going to frame hypotheses with something called the business model canvas from a very smart guide named Alexander Osterwalder. They were going to test those hypotheses by getting outside the building outside the university, outside their lab, outside of anywhere and talk. I bought eyeball to 10 to 15 customers a week. People they've never met and start validating or invalidating those hypotheses and they were going to in parallel build as much of the product as [00:14:30] they can with this iterative and incremental development using agile engineering, whether it was hardware or software or medical device, it doesn't matter. Speaker 5: I want you to start building this thing and also be testing that. Now, this worked pretty well for 20 and 22 year olds students with hoodies and flip flops. But it was open question. If this would work with scientists and engineers, and about three years ago I was driving on campus and I got a call and then went like this, hi Steve, you don't know me. My name is heirarchical lick. I'm the head of the National Science Foundation [00:15:00] SBR program. We're from the U s government. We're calling you because we need your help. And because I was still a little bit of a jerk, I said, the government got my help during Vietnam. I'm not giving it an anymore. And he went, no, no, no, no. We're talking about your class. I went, how do you know about my class? They said, well, you've clogged every session of it. Speaker 5: And I just tend to open source everything I do, which is a luxury I have, not being a tenured professor, you know, I, I think giving back to our community is one of the things that silicon valley excels [00:15:30] at. And I was mentored and tutored by people who gave back. And so therefore since I can't do it, I give back by open sourcing almost everything I do. If I learn it and my slides are out there and I write about it and I teach them. And so I was sharing the experiences of teaching this first class. I didn't realize there were 25 people at the National Science Foundation following every class session. And I didn't even know who the National Science Foundation was. And I had to explain what Steve, we give away $7 billion [00:16:00] a year. We're the group that funds all basic science in universities in the u s where we're on number two to the National Institute of Health, which is the largest funder of medical and research in the u s and that's great. Speaker 5: So why are you calling? We want you to do this class for the government. I said, for the government, and I thought, you guys just fund bigger. He said, no, we're, we're under a mandate from theU s congress. All research organizations is that if any scientist wants to commercialize their basic research, we have programs called the spr and STTR programs that [00:16:30] give anywhere from $500,000 in the first phase or up to three quarters of a million dollars in phase two or more for scientists who want to build companies. Well, why are you calling me? And they're all nicely said, well thank God Congress doesn't actually ask how well those teams are doing. And I said, what do you mean? He said, well, we're essentially giving away cars without requiring drivers Ed and you can imagine the results. And I said, okay, but what did you see in what I'm doing? Speaker 5: He said, Steve, you've invented the scientific [00:17:00] method for entrepreneurship. We want you to teach scientists. They already know the scientific method. Our insight here is they'll get what you're doing in a second. You just need to teach them how to do it outside the building. And so within 90 days I've got a bunch of my VC friends, John Fiber and Jim Horton follow and a Jerry angle and a bunch of others. And we put together a class for the national science foundation as a prototype. They got 25 teams headed up by principal investigators in material science and robotics and computer science and fluidics and teams [00:17:30] of three from around the country. And we put them through this 10 week process and we trained scientists how to get outside the building and test hypotheses. And the results were spectacular. So much so that the NSF made it a permanent program. Speaker 5: I trained professors from Georgia tech and university of Michigan who then went off to train 15 other universities. It's now the third largest accelerator in the world. We just passed 300 teams of her best scientists. Well, let me exhale and tell you the next step, which really got interesting. This worked for [00:18:00] National Science Foundation, but I had said that this would never work for life sciences because life sciences therapeutics, cancer, dry. I mean, you know, you get a paper and sell nature and science and maybe 15 years later, you know, something happens and she, you know, what's the problem? If you cure cancer, you don't have a problem finding customers. But at the same time I've been saying this, you CSF, which is probably the leading biotech university in the world here in San Francisco, was chasing me to actually put on this class for them. And I kept saying, no, you don't [00:18:30] understand. Speaker 5: I say it doesn't work. And they said, Steve, we are the experts in this. We say it does. And finally they called my bluff and said, well, why don't you get out of the building with us and talk to some of the leading venture capitalists in this area who basically educated me that said, look, the traditional model of drug companies for Pharma has broken down. They're now looking for partnerships, Obamacare and the new healthcare laws have changed how reimbursement works. Digital health is an emerging field, you know, medical devices. Those economics have changed. So we decided [00:19:00] to hold the class for life sciences, which is really a misnomer. It was a class for four very distinct fields for therapeutics, diagnostics, devices, and digital health. How to use CSF in October, 2013 is an experiment. First we didn't know if anyone would be interested because I know like the NSF, we weren't going to pay the teams. Speaker 5: We were going to make them pay nominal tuition and GCSF and we were going after clinicians and researchers and they have day jobs. Well, surprisingly we had 78 teams apply for 25 slots and we took 26 [00:19:30] teams including Colbert Harris, who was the head of surgery of ucs, f y Kerrison, the inventor of fetal surgery. Two teams didn't even tell Genentech they were sneaking out at night taking the class as well. And the results, I have to tell you, I still smile when I talk about this, exceeded everybody's wildest expectations such that we went back to Washington, took the results to the National Institute of Health and something tells me that in 2014 the National Institute of Health will probably be the next major government organization to adopt [00:20:00] this class in this process. Again, none of this guarantees success and these are all gonna turn into winners. What it does is actually allow teams to fail fast, allows us to be incredibly effective about the amount of cash we spent because we could figure out where the mistakes are rather than just insisting that we're right, but we now have a process that we've actually tested. Speaker 5: Well, I got a call from the National Science Foundation about six months ago that said, Steve, we thought we tell you we need to stop the experiment. And I thought, why? [00:20:30] What do you mean? Well, we got some data back on the effectiveness of the class. He said, well, we didn't believe the numbers. You know us. We told you we've been running this SBI our program for 30 years and what happens to the teams who want to get funded after? It's kind of a double blind review. People don't know who they are. They review their proposals and they on average got funded 18% of the time. Teams that actually have taken this class get funded 60% of the time. I thought we might've improved effectiveness 10 20% but this is a 300% [00:21:00] now let's be clear. It wasn't. That was some liquidity event mode as they went public. Speaker 5: It was just a good precursor on a march to how much did they know about customers and channels and partners and product market fit, et Cetera, and for the first time somebody had actually instrumented the process. So much so that the national science foundation now requires anybody applying for a grant. It's no longer an option to get out of the building and talk to 30 customers before they could even show up at the conference to get funded. That was kind of the science side and that's still going on and [00:21:30] I'm kind of proud that we might've made a dent in how the government thinks for national science foundation stuff, commercialization and how the National Institute of Health might be thinking of what's called translational medicine, but running those are 127 clinicians and researchers through the f program was really kind of amazing. Speaker 2: [inaudible] [inaudible] [00:22:00] [inaudible] Speaker 8: spectrum is a public affairs show on k a l x Berkeley. Our guest is Steve Blank electrode at UC Berkeley's Haas School of business. In the next segment, he goes into more detail about the lean startup, also known as the lean launchpad Speaker 2: [00:22:30] [inaudible] [inaudible] Speaker 4: with your launchpad startup launchpad. Is that, Speaker 5: well, there's two things. The class is called the lean launchpad lean launch and the software [00:23:00] we built for the National Science Foundation and now we use in classes and for corporations it's called launchpad central. We've basically built software that for the first time allows us to manage and view the innovation process as we go. Think of it as salesforce.com which is sales automation tool for salespeople. We now have a tool for the first time for entrepreneurs and the people working with them and managing them and trying to keep track of them and we just crossed 3000 teams who are using the software and I [00:23:30] use it in everything I teach and dude, Speaker 4: how long does the class take for a scientist or engineer who might be trying to think about, well, what's the time sink here? Yeah, Speaker 5: there's a shock to the system version, which I taught at cal tech and now teach twice a year at Columbia, which is days, 10 hours a day. But the ones that we teach from national science foundation, one I teach at Stanford and Berkeley, Stanford, it's a quarter at Berkeley semester from the NSF. It depends. It's about an eight to 10 week class. You could do this over a period of time. There's no magic. [00:24:00] There is kind of the magic and quantity to people you talk to and it's just a law of numbers. You talk to 10 people, I doubt you're going to find any real insight in that data. It talked to a thousand people. You know, you're probably, if you still haven't found the repeatable pattern, probably 20 [inaudible] too many or Tenex, too many a hundred just seem to be kind of a good centroid. And what you're really looking for is what we call product market fit. Speaker 5: And there are other pieces of the business model that are important. But the first two things you're writing at is, are you building something [00:24:30] that people care about? Am I care about? I don't mean say, oh, that's nice. I mean is when you show it to them, do they grab it out of your hands or grab you by the collar and say you're not leaving until I can have this. Oh, and by the way, if you built the right thing or your ideas and the right place, you will find those people. That's not a sign of a public offering, but it's at least a sign that you're on the right track. Speaker 2: Okay. Speaker 3: [00:25:00] [inaudible] Speaker 8: be sure to catch part two of this interview with Steve Blank in two weeks on spectrum. [00:25:30] In that interview, Steve Talks more about the lean launch pad, the challenge of innovation, Speaker 10: modern commerce, the evolution of entrepreneurship and the pace of technology. Steve's website is a trove of information and resources. Go to Steve Blank, all one word.com Steve Aalto, I mentioned the lean launchpad course available Speaker 2: on you, Udacity. That's you. [00:26:00] udacity.com Speaker 8: spectrum shows are archived on iTunes university. We have created a simple link for you. The link is tiny url.com/k a l ex spectrum Speaker 2: [00:26:30] [inaudible]. Speaker 10: Now a few of the science and technology events happening locally over the next two weeks. Naoshima joins me for the calendar. Speaker 1: Dr Claire Kremen. Our previous guest on spectrum is a professor in the Environmental Science Policy and management department at UCB. She is the CO director of the center [00:27:00] for diversified farming systems and a co faculty director of the Berkeley Food Institute. Claire [inaudible] will be giving a talk on Monday, March 10th at 3:00 PM in Morgan Hall Lounge. She will be talking about pollinators as a poster child for diversified farming systems. Dr Kremlin's research on pollinators has attracted national news coverage and is of great importance to California agriculture. The talk will be followed by a reception with snacks and drinks. Again, this will be Monday, March 10th at 3:00 PM in Morgan Hall Lounge. Speaker 6: [00:27:30] Okay. Speaker 4: The science of cal lecture for March will be delivered by Dr Troy Leonberger. The topic is genetics. The lecture is Saturday, March 15th at 11:00 AM in room one 59 of Mulford Hall. Now a single news story presented by Neha Shah Speaker 1: just over a week ago. You see Berkeley's own. Jennifer Doudna, a professor of several biology and chemistry classes at cal, was awarded [00:28:00] the lorry prize in the biomedical sciences for her work on revealing the structure of RNA and its roles in gene therapy. Doudna will receive the Lurie metal and $100,000 award this May in Washington DC. The Lurie Prize is awarded by the foundation for the National Institutes of health and this is its second year of annually recognizing young scientists in the biomedical field. Doudna was originally intrigued by the 1980 breakthrough that RNA could serve as enzymes. In contrast to the previously accepted notion that RNA was [00:28:30] exclusively for protein production. Downness is work today with RNA deals specifically with a protein known as cas nine which can target and cut parts of the DNA of invading viruses. Doudna and her collaborators made use of this knowledge of cast nine to develop a technique to edit genes which will hopefully lead to strides in human gene therapy. Dowden is delighted by her recent recognition and confident in the future of RNA research and the medical developments that will follow Speaker 6: [inaudible].Speaker 10: [00:29:00] The music heard during the show was written and produced by Alex Simon. Speaker 7: Thank you for listening to spectrum. If you have comments about the show, please send them. Speaker 9: All [00:29:30] right. Email address is spectrum to klx@yahoo.com join us in two weeks at this same time. [inaudible]. See acast.com/privacy for privacy and opt-out information.
Steve Blank, lecturer Haas School of Business UCB. He has been a entrepreneur in Silicon Valley since the 1970s. He has been teaching and developing curriculum for entrepreneurship training. Built a method for high tech startups, the Lean LaunchPad.TranscriptSpeaker 1: Spectrum's next. Speaker 2: Okay. Speaker 3: [inaudible].Speaker 1: Welcome to spectrum the science and technology show on k a [00:00:30] l x Berkeley, a biweekly 30 minute program bringing you interviews, featuring bay area scientists and technologists as well as a calendar of local events and news [inaudible]. Speaker 4: Hi, and good afternoon. My name is Brad Swift. I'm the host of today's show. Today we present part one of two interviews with Steve Blank, a lecturer at the Haas School of business at UC Berkeley. Steve has been a serial entrepreneur in silicon valley since the late 1970s [00:01:00] see if you recognize any of these companies. He was involved with Xylog convergent technologies, MIPS, computer, ardent, super Mack, rocket science games and epiphany. In 1999 Steve Retired from day to day involvement in running a company since 2002 he has been teaching and developing curriculum for entrepreneurship training. By 2011 he was said to have devised [00:01:30] the scientific method for launching high tech startups, dubbed the Lean launch pad. In part one Steve Talks about his beginnings, the culture of Silicon Valley, the intersection of science, technology, finance, and business. Steve Blank, welcome to spectrum. Oh, thanks for having me. I wanted to find out from you how it is you got started as an entrepreneur. What attracted you to that? Speaker 5: He's probably the military. I, uh, spent four years in the air [00:02:00] force during Vietnam and a year and a half in Southeast Asia. And then when I came back to the United States, I worked on a B, 52 bombers in the strategic air command. And I finally years later understood the difference between working in a crisis organization, which was in a war zone where almost anything was acceptable to get the job done versus an execution organization that was dealing with mistakes. Men dropping a 20 megaton nuclear weapon where you process and procedure was actually imperative. And it turned [00:02:30] out I was much better in the organizations that required creativity and agility and tenacity and resilience. And I never understood that I was getting the world's best training for entrepreneurship. I went back to school in Ann Arbor and managed to get thrown out the second time in my life out of University of Michigan. Speaker 5: I call that the best school I was ever thrown out of a Michigan state was the next best school where it was a premed. And then, um, I was sent out to silicon valley. I was working as a field service engineer and what I didn't realize two years later was 16% [00:03:00] startup to bring up a computer system in a place called San Jose. And San Jose was so unknown that my admin got us tickets for San Jose, Puerto Rico until I said, I think it's not out of the country. I came out there to do a job to install a process control system. I thought it was some kind of joke is that there were 45 pages of advertisements in the newspaper at the time for scientists, engineers, et cetera. And I flew back and quit, got a job at my first startup in Silicon Valley [00:03:30] and subsequently I did eight of them in 21 years. Speaker 5: What were some of the ones that stand out out of the eight? You know, I had some great successes. There were four IPOs out of the eight, I'd say one or two. I had something to do with the others. I was just kinda standing there when the safe fell on the guy in front of me and the money dropped down and I got to pick it up. But honestly, in hindsight, and I can now say this only in hindsight, I learned the most from some of the failures though I wouldn't tell you why I wanted to learn that at the time, but failing [00:04:00] and failing hard when it was absolutely clear it was your fault and no one else's forced me to go through the stages of denial and then blame others and then whatever. And then acceptance and then ultimately kind of some real learning about how to build early stage ventures. Speaker 5: You know, I blew my Nixon last company, I was on the cover of wired magazine and 90 days after the cover I realized my company was going out of business and eventually did. And I called my mother who was a Russian immigrant and every time I spoke to my mother I [00:04:30] had to pause because English wasn't her first language. And you know, I'd say something and pause and then she'd say something back and pause. And whenever I said, mom, I lost 35 million hours, pause. And then she said, where'd you put it? I said, no, no, no mom, I'm calling you to tell you none of them was 30 I didn't even get the next sentence out. Cause then she went, oh my gosh, she wants $35 million. We can't even change your name. It's already plank. And then she started thinking about it and she said, and the country we came from [00:05:00] is gone. Speaker 5: There's no fast to go. I said, no, no mom though. What I'm trying to tell you is that the people gave me $35 million, just give me another $12 million to do the next startup. And it was in comprehensible because what I find when I talked to foreign visitors to silicon valley or to any entrepreneurial cluster, you know, we have a special name for failed entrepreneur in Silicon Valley. Do you know what it is? Experienced? It's a big idea in the u s around entrepreneurial clusters, failure equals experience. [00:05:30] People don't ask you if you change your name or have to leave town or you're going to go bankrupt, et cetera. The first thing your best friend will ask you is, so what's your next startup? That's an amazing part of this culture that we've built here and that's what happened to me. My last startup, I returned $1 billion each to those two investors and it's not a story about me, it's a story about the ecosystem that we live in that's both supremely American and supremely capitalists, but also Sir Pulliam clustered in just [00:06:00] a few locations in the United States where there are clear reasons why one succeeded to some fail. Speaker 5: You know, when I retired from my last one, I decided that after eight startups in 21 years, my company was about to go public and my kids were seven and eight years old at the time and luckily we had children when I was in my late thirties and so therefore I got to watch people I admired incredibly at work, watch how they dealt with their families. And what was surprising [00:06:30] is that most of them had feet of clay when it came to home. They basically focused 100% of their efforts at work and as their kids grew up, their kids hated them. I kind of remember that in the back of my head, and so when I had the opportunity to retire, I said, I want to watch my kids grow up. And so I did. And that's a preambled answer your question. That's at the end. Speaker 5: For the first time in my life, my head wasn't down completely inside trying to execute in a single company. I had a chance to reflect on [00:07:00] the 21 years and believe it or not, I started to write my memoirs and I got, you know what I realize now in hindsight, it was actually an emotional catharsis of kind of purging. What did I learn? And I asked, it was 80 pages into it writing. He was a vignette and I would write lessons learned from each of those experiences and what I realized truly the hair was standing up and back of my neck. On page 80 there was a pattern I had never recognized in my career and I realized no one else had recognized [00:07:30] it either and either I was very wrong or there might be some truth and here was the pattern in silicon valley since the beginning we had treated startups like they were smaller versions of large companies. Speaker 5: Everything a large company did. The investment wisdom was, well they write business plans, you write business plans, they organize sales, marketing and Bizdev and you do that. They write our income statement, balance sheet and cashflow and do five year plans and then you do that too. Never noticing that. In fact that distinction, and no one had ever said this [00:08:00] before, what large companies do is execute known business models and the emphasis is on execution, on process. What a known business model means is we know who our customer is, we know how to sell it, we know who competitors are. We know what pride in an existing company it's existing cause somebody in the dim past figured that stuff out. But what a startup is doing is not executing. You think you're executing. That's what they told you to go do, but reality you failed most of the time because you were actually searching [00:08:30] for something. Speaker 5: You were just guessing in front of my students here at Berkeley and at Stanford I used the word, you have a series of hypotheses that are untested, but that's a fancy word for you're just guessing. And so the real insight was somebody needed to come up with a set of tools for startups that were different than the tools that were being taught on how to run and manage existing corporations. And that tool set in distinction at the turn of the century didn't exist. That is 1999 [00:09:00] there was not even a language to describe what I just said and I decided to embark on building the equivalent of the management stack that large corporations have for founders and early stage ventures. Speaker 6: Mm, Speaker 7: [00:09:30] yeah. Speaker 8: You are listening to spectrum on k a l x Berkeley. Steve Blank is our guest. He is an entrepreneur and lecturer at the hospital of business. In the next segment of your talks about collaborating with the National Science Foundation Speaker 9: [inaudible].Speaker 4: [00:10:00] So when you're advising scientists and engineers who think they might be interested in trying to do a startup, what do you tell them they need to know about business and business people? Okay. Speaker 5: It's funny you mentioned scientists and engineers because I didn't know too many years in my career. I mean I sold to them as customers, [00:10:30] but in the last three or four years I got to know some of the top scientists in the u s for a very funny experience. Can I tell you what happened? It turned out that this methodology, I've been talking about how to build startups efficiently with customer development and agile engineering and one other piece called the business model canvas. This theory ended up being called the lean startup. One of my students, Eric Reese and I had actually invested in his company and then actually made him sit for my class at Berkeley because his cofounder, [00:11:00] the lost my money last time I invested. I said, no, no, sit through my class. And of course his co founder was slow to get it, but Eric got it in a second, but came the first practitioner of customer development, the first lean startup practitioner in the world. Speaker 5: Eric got it so much he became the Johnny Appleseed of the idea. In fact, it was actually Ericson side, the customer development. Then agile development went together and he named it the lean startup. But even though we had this theory, the practice was really kind of hard. It was like liking the furniture and Ikea until you got the pieces at home [00:11:30] and then realized it was Kinda hard to assemble. So I decided to do is take the pieces and teach entrepreneurs in a way they have never been taught before on how to start a company. Now this requires a two minutes sidebar. Can I give you? It turns out one of the other thing that I've been involved with is entrepreneurial education as I teach here at Haas, but I also teach at Stanford at UCF and a Columbia, but entrepreneurship used to be kind of a province, mostly of business schools and we used [00:12:00] to teach entrepreneurs just like they were accountants. Speaker 5: No one ever noticed that accountants don't run startups. It's a big idea. No one ever noticed. That's the g. We don't teach artists that way and we don't teach brain surgeons that way. That is sit in the class, read these cases like you were in the law school and somehow you'll get smarter and know how to be an operating CEO of an early stage venture. Now with this, you have to understand that when I was an entrepreneur, rapacious was applied word to describe my behavior and my friends who knew me as an entrepreneur [00:12:30] would laugh when they realized that was an educator and say, Steve, you were born entrepreneur. You knew you can't teach entrepreneurship. You can't be taught. You were born that way. Now since I was teaching entrepreneurship, this set of somewhat of a conundrum in my head, and I pondered this for a couple of years until I realized it's the question everybody asks, but it was the wrong question. Speaker 5: Of course you could teach entrepreneurship. The question is that we've never asked is who can you teach it to and that once you frame the question that way you start [00:13:00] slapping your forehead because you realize that founders of companies, they're not like accountants or MBAs. I mean they were engineers, they might be by training and background, but founders, visionaries, they're closer to artists than anybody else in the world and we now know how to teach artists for the last 500 years since the renaissance. How do we teach artists what we teach them theory, but then we immerse them in experiential practice until they're blue in the face or the hands fall off or they never want to look at another [00:13:30] brusher instrument or write another novel again in their life. We just beat them to death as apprentices, but we get their hands dirty or brain surgeons. Speaker 5: You have, they go to school, but there's no way you'd ever want to go to a doctor who hadn't cracked open chest or skulls or whatever or a surgeon, but we were teaching entrepreneurship like somehow you could read it from the book. My class at Stanford was one of the first experiential, hands-on, immersive float body experience and I mean immersive is that basically [00:14:00] we train our teams in theory that they're going to frame hypotheses with something called the business model canvas from a very smart guide named Alexander Osterwalder. They were going to test those hypotheses by getting outside the building outside the university, outside their lab, outside of anywhere and talk. I bought eyeball to 10 to 15 customers a week. People they've never met and start validating or invalidating those hypotheses and they were going to in parallel build as much of the product as [00:14:30] they can with this iterative and incremental development using agile engineering, whether it was hardware or software or medical device, it doesn't matter. Speaker 5: I want you to start building this thing and also be testing that. Now, this worked pretty well for 20 and 22 year olds students with hoodies and flip flops. But it was open question. If this would work with scientists and engineers, and about three years ago I was driving on campus and I got a call and then went like this, hi Steve, you don't know me. My name is heirarchical lick. I'm the head of the National Science Foundation [00:15:00] SBR program. We're from the U s government. We're calling you because we need your help. And because I was still a little bit of a jerk, I said, the government got my help during Vietnam. I'm not giving it an anymore. And he went, no, no, no, no. We're talking about your class. I went, how do you know about my class? They said, well, you've clogged every session of it. Speaker 5: And I just tend to open source everything I do, which is a luxury I have, not being a tenured professor, you know, I, I think giving back to our community is one of the things that silicon valley excels [00:15:30] at. And I was mentored and tutored by people who gave back. And so therefore since I can't do it, I give back by open sourcing almost everything I do. If I learn it and my slides are out there and I write about it and I teach them. And so I was sharing the experiences of teaching this first class. I didn't realize there were 25 people at the National Science Foundation following every class session. And I didn't even know who the National Science Foundation was. And I had to explain what Steve, we give away $7 billion [00:16:00] a year. We're the group that funds all basic science in universities in the u s where we're on number two to the National Institute of Health, which is the largest funder of medical and research in the u s and that's great. Speaker 5: So why are you calling? We want you to do this class for the government. I said, for the government, and I thought, you guys just fund bigger. He said, no, we're, we're under a mandate from theU s congress. All research organizations is that if any scientist wants to commercialize their basic research, we have programs called the spr and STTR programs that [00:16:30] give anywhere from $500,000 in the first phase or up to three quarters of a million dollars in phase two or more for scientists who want to build companies. Well, why are you calling me? And they're all nicely said, well thank God Congress doesn't actually ask how well those teams are doing. And I said, what do you mean? He said, well, we're essentially giving away cars without requiring drivers Ed and you can imagine the results. And I said, okay, but what did you see in what I'm doing? Speaker 5: He said, Steve, you've invented the scientific [00:17:00] method for entrepreneurship. We want you to teach scientists. They already know the scientific method. Our insight here is they'll get what you're doing in a second. You just need to teach them how to do it outside the building. And so within 90 days I've got a bunch of my VC friends, John Fiber and Jim Horton follow and a Jerry angle and a bunch of others. And we put together a class for the national science foundation as a prototype. They got 25 teams headed up by principal investigators in material science and robotics and computer science and fluidics and teams [00:17:30] of three from around the country. And we put them through this 10 week process and we trained scientists how to get outside the building and test hypotheses. And the results were spectacular. So much so that the NSF made it a permanent program. Speaker 5: I trained professors from Georgia tech and university of Michigan who then went off to train 15 other universities. It's now the third largest accelerator in the world. We just passed 300 teams of her best scientists. Well, let me exhale and tell you the next step, which really got interesting. This worked for [00:18:00] National Science Foundation, but I had said that this would never work for life sciences because life sciences therapeutics, cancer, dry. I mean, you know, you get a paper and sell nature and science and maybe 15 years later, you know, something happens and she, you know, what's the problem? If you cure cancer, you don't have a problem finding customers. But at the same time I've been saying this, you CSF, which is probably the leading biotech university in the world here in San Francisco, was chasing me to actually put on this class for them. And I kept saying, no, you don't [00:18:30] understand. Speaker 5: I say it doesn't work. And they said, Steve, we are the experts in this. We say it does. And finally they called my bluff and said, well, why don't you get out of the building with us and talk to some of the leading venture capitalists in this area who basically educated me that said, look, the traditional model of drug companies for Pharma has broken down. They're now looking for partnerships, Obamacare and the new healthcare laws have changed how reimbursement works. Digital health is an emerging field, you know, medical devices. Those economics have changed. So we decided [00:19:00] to hold the class for life sciences, which is really a misnomer. It was a class for four very distinct fields for therapeutics, diagnostics, devices, and digital health. How to use CSF in October, 2013 is an experiment. First we didn't know if anyone would be interested because I know like the NSF, we weren't going to pay the teams. Speaker 5: We were going to make them pay nominal tuition and GCSF and we were going after clinicians and researchers and they have day jobs. Well, surprisingly we had 78 teams apply for 25 slots and we took 26 [00:19:30] teams including Colbert Harris, who was the head of surgery of ucs, f y Kerrison, the inventor of fetal surgery. Two teams didn't even tell Genentech they were sneaking out at night taking the class as well. And the results, I have to tell you, I still smile when I talk about this, exceeded everybody's wildest expectations such that we went back to Washington, took the results to the National Institute of Health and something tells me that in 2014 the National Institute of Health will probably be the next major government organization to adopt [00:20:00] this class in this process. Again, none of this guarantees success and these are all gonna turn into winners. What it does is actually allow teams to fail fast, allows us to be incredibly effective about the amount of cash we spent because we could figure out where the mistakes are rather than just insisting that we're right, but we now have a process that we've actually tested. Speaker 5: Well, I got a call from the National Science Foundation about six months ago that said, Steve, we thought we tell you we need to stop the experiment. And I thought, why? [00:20:30] What do you mean? Well, we got some data back on the effectiveness of the class. He said, well, we didn't believe the numbers. You know us. We told you we've been running this SBI our program for 30 years and what happens to the teams who want to get funded after? It's kind of a double blind review. People don't know who they are. They review their proposals and they on average got funded 18% of the time. Teams that actually have taken this class get funded 60% of the time. I thought we might've improved effectiveness 10 20% but this is a 300% [00:21:00] now let's be clear. It wasn't. That was some liquidity event mode as they went public. Speaker 5: It was just a good precursor on a march to how much did they know about customers and channels and partners and product market fit, et Cetera, and for the first time somebody had actually instrumented the process. So much so that the national science foundation now requires anybody applying for a grant. It's no longer an option to get out of the building and talk to 30 customers before they could even show up at the conference to get funded. That was kind of the science side and that's still going on and [00:21:30] I'm kind of proud that we might've made a dent in how the government thinks for national science foundation stuff, commercialization and how the National Institute of Health might be thinking of what's called translational medicine, but running those are 127 clinicians and researchers through the f program was really kind of amazing. Speaker 2: [inaudible] [inaudible] [00:22:00] [inaudible] Speaker 8: spectrum is a public affairs show on k a l x Berkeley. Our guest is Steve Blank electrode at UC Berkeley's Haas School of business. In the next segment, he goes into more detail about the lean startup, also known as the lean launchpad Speaker 2: [00:22:30] [inaudible] [inaudible] Speaker 4: with your launchpad startup launchpad. Is that, Speaker 5: well, there's two things. The class is called the lean launchpad lean launch and the software [00:23:00] we built for the National Science Foundation and now we use in classes and for corporations it's called launchpad central. We've basically built software that for the first time allows us to manage and view the innovation process as we go. Think of it as salesforce.com which is sales automation tool for salespeople. We now have a tool for the first time for entrepreneurs and the people working with them and managing them and trying to keep track of them and we just crossed 3000 teams who are using the software and I [00:23:30] use it in everything I teach and dude, Speaker 4: how long does the class take for a scientist or engineer who might be trying to think about, well, what's the time sink here? Yeah, Speaker 5: there's a shock to the system version, which I taught at cal tech and now teach twice a year at Columbia, which is days, 10 hours a day. But the ones that we teach from national science foundation, one I teach at Stanford and Berkeley, Stanford, it's a quarter at Berkeley semester from the NSF. It depends. It's about an eight to 10 week class. You could do this over a period of time. There's no magic. [00:24:00] There is kind of the magic and quantity to people you talk to and it's just a law of numbers. You talk to 10 people, I doubt you're going to find any real insight in that data. It talked to a thousand people. You know, you're probably, if you still haven't found the repeatable pattern, probably 20 [inaudible] too many or Tenex, too many a hundred just seem to be kind of a good centroid. And what you're really looking for is what we call product market fit. Speaker 5: And there are other pieces of the business model that are important. But the first two things you're writing at is, are you building something [00:24:30] that people care about? Am I care about? I don't mean say, oh, that's nice. I mean is when you show it to them, do they grab it out of your hands or grab you by the collar and say you're not leaving until I can have this. Oh, and by the way, if you built the right thing or your ideas and the right place, you will find those people. That's not a sign of a public offering, but it's at least a sign that you're on the right track. Speaker 2: Okay. Speaker 3: [00:25:00] [inaudible] Speaker 8: be sure to catch part two of this interview with Steve Blank in two weeks on spectrum. [00:25:30] In that interview, Steve Talks more about the lean launch pad, the challenge of innovation, Speaker 10: modern commerce, the evolution of entrepreneurship and the pace of technology. Steve's website is a trove of information and resources. Go to Steve Blank, all one word.com Steve Aalto, I mentioned the lean launchpad course available Speaker 2: on you, Udacity. That's you. [00:26:00] udacity.com Speaker 8: spectrum shows are archived on iTunes university. We have created a simple link for you. The link is tiny url.com/k a l ex spectrum Speaker 2: [00:26:30] [inaudible]. Speaker 10: Now a few of the science and technology events happening locally over the next two weeks. Naoshima joins me for the calendar. Speaker 1: Dr Claire Kremen. Our previous guest on spectrum is a professor in the Environmental Science Policy and management department at UCB. She is the CO director of the center [00:27:00] for diversified farming systems and a co faculty director of the Berkeley Food Institute. Claire [inaudible] will be giving a talk on Monday, March 10th at 3:00 PM in Morgan Hall Lounge. She will be talking about pollinators as a poster child for diversified farming systems. Dr Kremlin's research on pollinators has attracted national news coverage and is of great importance to California agriculture. The talk will be followed by a reception with snacks and drinks. Again, this will be Monday, March 10th at 3:00 PM in Morgan Hall Lounge. Speaker 6: [00:27:30] Okay. Speaker 4: The science of cal lecture for March will be delivered by Dr Troy Leonberger. The topic is genetics. The lecture is Saturday, March 15th at 11:00 AM in room one 59 of Mulford Hall. Now a single news story presented by Neha Shah Speaker 1: just over a week ago. You see Berkeley's own. Jennifer Doudna, a professor of several biology and chemistry classes at cal, was awarded [00:28:00] the lorry prize in the biomedical sciences for her work on revealing the structure of RNA and its roles in gene therapy. Doudna will receive the Lurie metal and $100,000 award this May in Washington DC. The Lurie Prize is awarded by the foundation for the National Institutes of health and this is its second year of annually recognizing young scientists in the biomedical field. Doudna was originally intrigued by the 1980 breakthrough that RNA could serve as enzymes. In contrast to the previously accepted notion that RNA was [00:28:30] exclusively for protein production. Downness is work today with RNA deals specifically with a protein known as cas nine which can target and cut parts of the DNA of invading viruses. Doudna and her collaborators made use of this knowledge of cast nine to develop a technique to edit genes which will hopefully lead to strides in human gene therapy. Dowden is delighted by her recent recognition and confident in the future of RNA research and the medical developments that will follow Speaker 6: [inaudible].Speaker 10: [00:29:00] The music heard during the show was written and produced by Alex Simon. Speaker 7: Thank you for listening to spectrum. If you have comments about the show, please send them. Speaker 9: All [00:29:30] right. Email address is spectrum to klx@yahoo.com join us in two weeks at this same time. [inaudible]. Hosted on Acast. See acast.com/privacy for more information.
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Oh those TV Rockstars today...You guessed it, they get under our fur sometimes.