Podcasts about Australian Marketing Institute

The agency pitch process is one of the most important - yet deeply flawed - aspects of the marketer-agency relationship. In this Smarter Marketer Podcast episode, Host James Lawrence talks about the realities of modern-day pitching with someone who's been at the coalface for decades: industry veteran Darren Woolley, Founder and CEO of TrinityP3.Darren unpacks the latest State of the Pitch 2025 Report by TrinityP3, revealing why things have actually gotten worse in 2025 - and what both marketers and agencies can do to fix it. Read the State of the Pitch 2025 Report.Key Takeaways:The most common pitch mistakes made by marketers - and how to avoid themWhy cost-cutting is undermining agency performance and client outcomesThe real-world impact of involving too many agencies in a pitchHow AI and automation are being overpromised in the pitch processEffective ideas to create a more respectful, effective and sustainable approach to pitchingGuest:Darren Woolley is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Mentor, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, Industry Commentator, Podcaster, and Author. He is also a Past-Chair of the Australian Marketing Institute, Past President of the Melbourne Advertising and Design Club, Ex-Medical Scientist and Ex-Creative Director.You can follow him on Instagram [@_trinityp3_], LinkedIn, or find out more on his website.Find Us Online:James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://rocketagency.com.au/smarter-marketer-podcast Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/Buy Smarter Marketer:Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast:This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.

Host: Nadia Cameron, Editor - Marketing | Associate Publisher Amid all the hype, excitement and trepidation around digital, marketing automation, data utilisation and now AI coming into marketing, is the very real need to build team capability and empowerment to actually use the tools effectively – and in a way that delivers business outcomes. As Infosys global CMO, Sumit Virmani, told Mi3 recently: “As AI is a very new technology, it can be a big challenge for teams at large to embrace because they don’t know how to do it. Educating them in the process of embracing AI, on the tools, and actually making investments in your team to get them the comfort to experiment, is the responsibility of a marketing leadership team.” But it’s not just tech changing the shape of marketing execution. New channels and connectivity to customer – as well as higher expectations of said customer – are demanding marketers build a diverse range of brand, people and specialist skill sets. Then there’s the relentless scrutiny of marketing effectiveness and budgets requiring ever stronger commercial nous. Mi3 and the AMI’s Marketing & Customer Benchmarks FY2023 Outlook report last June of 105 Chief Marketing, Customer and Growth Officers highlighted the changes they’re preparing for – team structures and shifting KPI’s among them, with customer lifetime value metrics surging for many. All this makes it imperative marketing teams run continuous learning and capability development loops. Two CMOs striving for this are Freedom Furniture’s Jason Piggott and Wesfarmers Health’s Corrina Brazel. Quick to jump into the Australian Marketing Institute’s new skills assessment tool, 12 months after the launch of its Competency Framework, both see a need for more formalised learning programs that don’t just cover new specialist skills, but can also improve core marketing knowledge across their teams. While the AMI’s Competency Framework provides those foundations and learning structures, the assessment tool is about having productive, proactive conversations with teams while also holding up a mirror to your own strengths and weaknesses, both say. Per AMI CEO, Bronwyn Heys: “Modern marketers need to be bench ready. They need to be ready for anything – for the market, for the consumer.” No less keen to pursue learning rigour is REA Group, whose GM of audience and marketing, Sarah Myers, says has a “very feedback hungry culture” and commitment to deep, specialist skills. A one-size-fits-all program, however, hasn’t been the right option, nor has a pure marketing strain to capability development. Instead, the company has been building out an internal university that recognises certain skills as important across the business. Tune into this latest Mi3 podcast episode as we unpack the pros and cons of skills assessment, specialist versus generalist capability building, and how marketing leaders encourage continuous learning across their teams from the bottom up – while also not forgetting to skill up themselves.See omnystudio.com/listener for privacy information.

The process for inviting agency pitches is still that of the Mad Men era, despite the industry evolving considerably over the past 50 years. Host James Lawrence chats with Darren Woolley, CEO of marketing management consultancy Trinity P3, about how in-house marketers can run better pitches, the issues with the traditional pitch process, and the importance of clear objectives and effective feedback.Read the report: The State of the PitchGuest:Darren Woolley is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Mentor, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, Industry Commentator, Podcaster, and Author. He is also a Past-Chair of the Australian Marketing Institute, Past President of the Melbourne Advertising and Design Club, Ex-Medical Scientist and Ex-Creative Director.You can follow him on Instagram [@_trinityp3_], LinkedIn, or find out more on his website.Find Us Online:James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://www.smartermarketer.com.au/ Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/Buy Smarter Marketer:Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast:This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.

This conversation is about getting marketers, agencies, media and tech to become more like chartered accountants – in a good way. That is, have letters after their name that mark them out to employers, peers and recruiters as the most horizontally skilled and relevant in the business – and be required to continue learning every year to keep them. Which is precisely why Mi3 and the Australian Marketing Institute (AMI) have partnered. Log-in and read Mi3's articles and earn continuous professional development (CPD) points that count towards retaining the AMI's Certified Practising Marketer (CPM) status. CPMs need 100 points every year to keep their status. So get reading. But first, listen to why chartered status, continuous learning and breadth of skills are critical for marketers and those in the supply chain that want to a) remain relevant and b) progress to the top and beyond. Menulog CMO Simon Cheng is using the AMI framework of 25 competencies to create “horizontal” marketers. “Don't be afraid to swim in other lanes, and become best mates with the CFO” is his advice to marketers – and amass financial acumen much earlier in your career. For AFL marketing boss, Anthony Voyage, harnessing the framework is all about “marketing fitness” and gaining incremental advantage through it. Chelsea Wymer knows exactly the value of chartered status – because she's CMO at Chartered Accounts Australia and New Zealand, which accredits 136,000 chartered accountants. Her advice? “Take control of your own learning” – and sign up with the AMI: “It really does tell the organisations we work for that we're more than just ‘the colouring in department'; that we're experts with serious tech and digital skills – and commercial acumen.” AMI CEO Bronwyn Heys says businesses need “bench-ready talent” if they are to promote from within – which requires more horizontal and “more adaptable” talent given accelerating flux. Hence developing the AMI's 25 competencies with counterparts in the UK, Europe and the US. But she says there is one constant: “If you do not have commercial acumen as a marketer, you are going to fail.” AMI Board Chair Andrew Thornton says recruiters are exasperated at the lack of “broader, non-marketing expertise” in those applying for CMO roles. “It is really hindering where they are going,” he suggests. If recruiters are telling you what's closing off your job options… it's probably worth listening.See omnystudio.com/listener for privacy information.

In less than 20 minutes a week, we'll introduce you to an expert or business owner with deep experience in what they do. Grow you, grow your team, grow a small business. Welcome to the "Grow a Small Business" podcast with your host, Michael Denehey. In this episode, Michael interviews Nina Christian, a Marketing Mentor and Strategist from ninachristian.com, based in Melbourne, Victoria, Australia. In this captivating episode, explore the nuances of personal branding with Nina Christian, the esteemed Marketing Mentor and Strategist behind Marketing Meets. With over 30 years of business acumen, Nina shares pivotal insights on authenticity, alignment, and embracing imperfections for small business triumphs. Tune in for expert advice that promises to elevate your brand in a crowded marketplace! Key Takeaways for Small Business Owners: Authenticity Matters: Nina emphasises the importance of authenticity in personal branding. Small business owners should align their online presence with the reality of their business, building trust through genuine communication.   Congruency and Alignment: Building on authenticity, businesses should strive for congruency and alignment in their messages. Find elements that feel right, reflect the business's values, and create an accurate expression both internally and externally. Embrace Imperfections: Sharing the human side of the business, including vulnerabilities and learnings, enhances the connection factor. Small business owners shouldn't fear showcasing some messiness; it makes them relatable and builds stronger connections with their audience. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Impact on Recognition: Nina shares a personal story about her transition to a more authentic personal brand, resulting in unexpected recognition from the Australian Marketing Institute. The acknowledgment wasn't just for professional accomplishments but also for being a relatable voice in the industry.   Vulnerability in Personal Branding: Small business owners are encouraged to show vulnerability. In a world saturated with content, being human and relatable becomes a key differentiator, helping businesses stand out and connect with their audience.   AI as an Enabler: While AI and technology contribute to information overload, they should be seen as enablers, not replacements for genuine human connection. Balancing technology with authentic content is crucial for success. One action small business owners can take: A concrete action small business owners can take, as suggested by Nina Christian, is to empower their team members to share about the impact of their work. Encourage employees to communicate their experiences, lessons learned, and successes in a way that aligns with the brand. This not only fosters a deeper connection with the audience but also empowers the team, leading to increased staff satisfaction and productivity. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help youc to maximise your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.   Quotable quotes from our special Grow A Small Business podcast guest: Embrace imperfections, showcase your human side; it's the key to building lasting connections in business – Nina Christian In a crowded marketplace, your energy and vibe are what truly connect with your audience – Nina Christian Authenticity is the secret sauce that turns businesses into relatable brands – Nina Christian      

In this week's episode of the Association Hub Podcast, we delve into the Australian Marketing Institute's innovative solution to one of the most pressing challenges facing professionals today: navigating the overwhelming information landscape to achieve career success. The AMI Marketers' Competency Framework stands as a real-life case study on how associations can provide actionable pathways for career development. This comprehensive framework serves as a guiding blueprint for marketers at any career stage and organisations of any size, enabling them to identify skill gaps and access targeted training. Through an engaging discussion with Bronwyn Powell, CEO of the Australian Marketing Institute, we uncover the back story, execution, and profound impact of this framework not only on marketers across Australia but also on AMI's approach to planning their service delivery. Learn how this tool fosters a culture of continuous learning and adaptation, ensuring marketers remain at the forefront of industry trends and best practices. If you would like to learn more about the framework and see the real-life example, please visit the AMI website at https://ami.org.au/training/marketers-competency-framework/ or connect with Bronwyn https://www.linkedin.com/in/bronwynpowell/. --- Send in a voice message: https://podcasters.spotify.com/pod/show/associationhubpodcast/message

Marketing remits are expanding faster than most professions but unlike accounting or engineering, it remains splintered and without common professional capabilities, standards and accreditation. Indeed, marketing, agency, media and customer tech professionals across the entire customer and marketing supply chain risk career irrelevance because they're simultaneously losing sight of marketing's fundamentals – like strategy and commercial nous –  and the diverse new capabilities they need to join-up marketing and customer functions to drive business growth. Senior marketers at ANZ, Deloitte and Destination New South Wales are trying to bridge that gap. But even the likes of ANZ's Kate Young, who launched a major upskilling program for the bank's 300-plus marketers in 2019, says the pace of change means a refresh is already required and the program – and ANZ's marketers – must operate in a two-speed environment: Core capabilities for today plus anticipating what's coming down the track as personalisation shifts to “anticipation”, plus rapid advances in automation and generative AI. Destination NSW Marking GM Kathryn Illy is upskilling her team away from pure ROI-focused performance marketing to better understand what makes people want to visit NSW in the first place. As well as putting skills programs in place she's hiring from ad agencies – and says the numbers show it's working. Deloitte CMO Rochelle Tognetti is upskilling her 270 marketing staff around commercial acumen and the collapsing walls between client and employer brand, along with organisational capabilities and governance. All three marketing bosses are backing the Australian Marketing Institute's re-fuelled drive to future-proof marketing's skill set across 25 essential competencies. AMI CEO Bronwyn Powell says accreditation, in the same way that accountants and engineers achieve chartered status, gives marketers a far broader appreciation of business fundamentals while mapping a path to the c-suite. Perhaps worryingly for the top end of town, Powell thinks younger marketers are hungrier to upskill than mid and senior-level pros. She's urging the entire market – agency and media bosses included – to identify skills gaps, personal and team-wide, and join the AMI's push to plug them along with a revamped path for professional credentials which peak at an AMI Certified Practicing Marketer and AMI Fellow.See omnystudio.com/listener for privacy information.

Aimee Engelmann, 2022 Australian Marketing Institute CMO of the Year, shares her career advice for marketers: experience on managing senior stakeholders, picking the right job, networking with those in the industry, the value of mentorship and coaching, as well as what businesses look for in the hiring process.Guest:Aimee Engelmann is a recent graduate of Australian Institute of Directors (2019) GAICD, CMO of the Year (2022) Fellow and CPM all awarded by the Australian Marketing Institute. She is currently the Current Chief Revenue Officer at Flexhive by Hudson. Aimee held previous roles as Chief Revenue Officer at Time Doctor - a leading global SaaS business, and Chief Marketing Officer at Probe Group. She was the Founder and CEO of Beepo, a highly reputable outsourcing firm based in the Philippines, founded a Marketing Agency, TLS Marketing Solutions in the telecommunications niche and Flipside Group, a Marketing Agency dedicated to content and inbound led marketing. In prior corporate roles, she held positions in Telecommunications (5+ Years @ Telstra), Financial Services (QCU), FMCG (Cadbury Schweppes) and Direct Marketing (Security Mail/SEMA). You can follow her on LinkedIn [https://www.linkedin.com/in/aimeeengelmann/].Find Us Online:James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://www.smartermarketer.com.au/ Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/Buy Smarter Marketer:Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast:This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.

It seems that these days, just about everybody is a marketer.  It's a broad term and there seems to be a hell of a lot of people who are NOT a marketer, claiming to be one. #justsayin No wonder it's confusing for small business owners to know who to listen to, which advice they should follow and who does what in the world of marketing.  So, when it comes to marketing, how do you sort the wheat from the chaff? Well, one of the ways you can tell a professional marketer is by looking for the Certified Practicing Marketer (CPM) certification. The CPM designation is the only peak professional benchmark of its kind for Marketers in the Asia-Pacific Region and the title officially recognises both formal education and the successful application of a marketer's marketing knowledge and skills in practice. Kristie Atkins, Managing Partner at Wink, and I both tied as Certified Practicing Marketer of the Year in 2021 at the Australian Marketing Institutes Awards for Marketing Excellence. And in this episode, we get together to shoot the breeze about the marketing industry and what best practice really looks like when it comes to marketing. If you'd like to find out more about Wink, visit: thinkwink.com.au If you'd like to connect with Kristy on LinkedIn – you'll find her here: https://www.linkedin.com/in/kristieatkins/ And if you are curious to find out more about what a Certified Practising Marketer is or how to become one, you can find more information here: https://ami.org.au/cpm/ About Jane Hillsdon I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing. I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I'm also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow. On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.See omnystudio.com/listener for privacy information.

Australian marketing veteran, Darren Woolley, shares his experience and observations on how the best performing organisations select the right agency for their needs. Guest: Darren Woolley is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Mentor, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, Industry Commentator, Podcaster, and Author. He is also a Past-Chair of the Australian Marketing Institute, Past President of the Melbourne Advertising and Design Club, Ex-Medical Scientist and Ex-Creative Director. You can follow him on Instagram [@_trinityp3_], LinkedIn [https://www.linkedin.com/in/darrenwoolley/], or find out more on his website [www.trinityp3.com].  Additional Resources: Marketing Mentors: ​​https://www.trinityp3.com/marketing-mentors/ (https://www.trinityp3.com/marketing-mentors/)  Find Us Online: James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ (https://www.linkedin.com/in/jameslawrenceoz/)  Smarter Marketer Website: https://www.smartermarketer.com.au/ (https://www.smartermarketer.com.au/)  Rocket Agency Website: https://rocketagency.com.au/ (https://rocketagency.com.au/)  Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/mycompany/?viewAsMember=true (https://www.linkedin.com/company/rocket-agency-pty-ltd/) Buy Smarter Marketer: Hardcover: https://amzn.to/30O63kg (https://amzn.to/30O63kg)  Kindle: https://amzn.to/2ZqfCWm (https://amzn.to/2ZqfCWm)  About the Podcast: This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.

Garry O. Ridge is president and chief executive officer (CEO) of the WD-40 Company headquartered in San Diego, California. WD-40 Company is the maker of the ever-popular WD-40, as well as 3-IN-ONE Oil, Solvol and Lava heavy duty hand cleaners and X-14, Carpet Fresh, Spot Shot, 1001 and 2000 Flushes household cleaning products.Garry has been with WD-40 since 1987 in various management positions, including executive vice president and chief operating officer and vice president of international. He has worked directly with WD-40 in 50 countries. A native of Australia, Garry has served as national vice president of the Australian Marketing Institute and the Australian Automotive Aftermarket Association.Garry received his diploma in retail/wholesale distribution from the Sydney Technical College in Sydney, Australia. Garry received his Masters of Science Degree in Executive Leadership from the University of San Diego, CA, in June 2001. In March 2003 Garry was awarded Director of the Year for Enhancement of Economic Value by the Corporate Directors forum. In April 2004 Garry received the Arthur E Hughes Career Achievement Award from the University of San Diego. In 2009, he co-authored a book with Ken Blanchard titled Helping People Win at Work: A Business Philosophy called Don't Mark My Paper, Help Me Get an A. ________________________ Phoenix Performance Partners Website: https://www.phoenixperform.com/ Culture Eats Everything Apple Podcasts: https://podcasts.apple.com/us/podcast/culture-eats-everything/id1526731051 Culture Eats Everything Spotify: https://open.spotify.com/show/1utf9dZh2PRQKxe6qg5I5M Tom Willis: https://www.linkedin.com/in/thomasawillis Checkout our book: https://www.phoenixperform.com/book #CultureEatsEverything ______________________ Download & Share!

Chair, board director, business advisor and marketing thought leader, Andrew is the Chair of Australian Pork, and a Non-Executive Director at Foresters Financial, GrowthOps, BirdDog, Hypetap, Sydney Symphony Orchestra and OzHarvest. He is also a Senior Advisor at BGH Capital and the Adjunct Professor of Marketing at the University of Sydney, and has been the Senior Advisor to KPMG's Customer, Brand and Marketing business. Prior to this he was the CEO of two of the country's largest communications agencies, Publicis, and Ogilvy, where he was a trusted counsel to many of Australia's most iconic brands. Andrew regularly writes and speaks about the future of marketing, in a world where both consumers and technology are ever-evolving. He has been named as one of LinkedIn's Top 40 Australian influencers, recognised by Campaign magazine as one of the Top 5 Agency Leaders in Australia and New Zealand, and the winner of Australian Marketing Institute's Sir Charles McGrath Award for his significant contribution to the field of marketing. Andrew is a Fellow of the Australian Marketing Institute, a Fellow of the Australian Institute of Company Directors, and holds a Bachelor of Business (Marketing) from Monash University

                                                          David Redhill speaks to us about why you should "never say no to opportunity", the importance of " Being a sponge, a squirrel and be a thief" and why you "shouldn't die wondering". Hosted by Jeffery Wang About David Redhill David Redhill is a specialist advisor working in the areas of marketing, brand and creative strategy, communications, and cultural transformation. He has worked with boards, senior executives, and the workforces of some of the world's largest and iconic organisations, ranging from creative agencies and professional services firms to start-ups and global technology leaders. As National CMO, Deloitte Australia for 12 years, David was a key contributor to the firm's renowned turnaround and award-winning performance, and during his five years as Global CMO for Deloitte Consulting, he orchestrated the branding, alliance and marketing strategy of the world's largest consulting organisation, as well as establishing a global creative ecosystem of the firm's creative and digital agencies. David has won two Cannes Lions for creative data and storytelling, along with multiple awards for editorial, video production, brand design, sound production, photography, and journalism. In 2013 he was named Australia's Marketer of the Year by the Australian Marketing Institute. David was listed among Australia's most innovative marketers in CMO's 2015 CMO50 list.   Episode Notes Lesson 1: Never say no to opportunity 07:02 Lesson 2: Your values are your best guide 10:05 Lesson 3: Don't die wondering 17:47 Lesson 4: The best conversations aren't always in words 22:42 Lesson 5: If a job needs doing, you're the best person to do it 28:55 Lesson 6: Trust your instincts 34:34 Lesson 7: Creativity isn't the preserve of artists 38:22 Lesson 8: Be a sponge, a squirrel and be a thief 45:13 Lesson 9: Become a child, over and over again 54:40 Lesson 10: The reward of paying it forward are priceless 1:00:39

This episode is sponsored by Davwill Consulting. Emotional agility? Yep, it's needed more now than ever. Let's chat! Click Here Garry Ridge is Chairman of the Board and chief executive officer of the WD-40 Company (NASDAQ WDFC) headquartered in San Diego, California. WD-40 Company is the maker of the ever-popular WD-40 multi-use product, as well as 3-IN-ONE Oil, Solvol, and Lava heavy-duty hand cleaners and X-14, Carpet Fresh, Spot Shot, 1001 and 2000 Flushes household cleaning products. Garry has been with WD-40 Company since 1987 in various management positions, including executive vice president and chief operating officer, and vice president of international. He has worked directly with WD-40 in 50 countries. A native of Australia, Garry has served as national vice president of the Australian Marketing Institute and the Australian Automotive Aftermarket Association. Garry received his Masters of Science Degree in Executive Leadership from the University of San Diego, CA, in June 2001. Garry is an adjunct professor at the University of San Diego. He teaches leadership development, talent management & succession planning in the Master of Science in Executive Leadership program. In March 2003, Garry was awarded Director of the Year for Enhancement of Economic Value by the Corporate Directors Forum. In April 2004, Garry received the Arthur E Hughes Career Achievement Award from the University of San Diego. In 2006, Garry was awarded the Ernst & Young - Master Entrepreneur Award. In 2009, Garry co-authored a book with Ken Blanchard titled “Helping People Win at Work: A Business Philosophy called “Don't Mark My Paper, Help Me Get an A.” Connect with Garry at: https://www.linkedin.com/in/garryridge/ https://thelearningmoment.net/ https://twitter.com/LearningMoment

Welcome to the Evolvepreneur Secrets Show for Entrepreneurs Show! My very special guest today is Michael Laps. Michael specialises in customer behaviour research, user experience, and all things search. His role encompasses developing and implementing digital strategies for the agency's clients, as well as generating new business. With a background in client services at both traditional advertising and digital agencies, Michael has been privileged to work on digital campaigns for household names like ANZ Bank, H&R Block, Converse, P&O Cruises, Jurlique and the NRL. Michael is also a guest lecturer at UNSW and Macquarie Business School and was the recipient of the Australian Marketing Institute's 'Future Marketing Leader' award.

Michael Laps is Yoghurt Digital's Strategy Director and Co-Founder. Michael specializes in customer behavior research, user experience, and all things search. With a background in client services at both traditional advertising and digital agencies, Michael has worked on digital campaigns for household names like ANZ Bank, H&R Block, Converse, P&O Cruises, Jurlique and the NRL. He is also a guest lecturer at UNSW and Macquarie Business School and was the recipient of the Australian Marketing Institute's 'Future Marketing Leader' award. In this episode, he shares his experience to share how we can leverage customer insights to drive growth with data-driven decision-making examples. Insights he shares include: Why some businesses don't invest in data-driven decision makingWhere the resistance towards data-driven decision making stems fromThe co-relation between data-driven decision making examples and casinosHow to bring about a mindshift in the leadership of organizations with regards to data driven marketingA framework to scale up data inputs and make data informed decisionsCan empathy be brought into the decision making frameworkData-driven decision making examples that we could learn fromPotential pitfalls we need to be aware ofOpportunities within most businesses to make data informed decisionsHow to ensure the data is clean and we are able to remove bias in interpreting resultsand much much more...

Bernie Brookes has had an incredible career and brings a cumulation of experience in retail, agriculture and innovation to his current role as Chair of Agriculture Innovation Australia. In this episode of Next on the Menu, Bernie shares the latest innovative projects he has his eye on, how the Australian pork sector could leverage those projects and his views on how we can add further value within the pork supply chain. Bernie Brookes has substantial board and executive experience across retail, agriculture, data and technology companies. He was CEO of MYER for nine years, and held numerous senior roles in buying and marketing for Woolworths before that including leading the charge on the Fresh Food People campaign back in the day. In more recent times, Bernie has served as a non-executive director for the Dairy Industry Association as well as Ingham's, and is the current Chair of embedded tracing technology company, Dotz.tech. Bernie has received many awards over the years, including Food Week Retail Executive of the Year, National Retail Association Food Industry Executive of the Year, Food Week Buyer of the Year, and the Sir Charles McGrath Award from the Australian Marketing Institute for his significant lifetime contribution to marketing.

Bernie Brookes has had an incredible career and brings a cumulation of experience in retail, agriculture and innovation to his current role as Chair of Agriculture Innovation Australia. In this episode of Next on the Menu, Bernie shares the latest innovative projects he has his eye on, how the Australian pork sector could leverage those projects and his views on how we can add further value within the pork supply chain. Bernie Brookes has substantial board and executive experience across retail, agriculture, data and technology companies. He was CEO of MYER for nine years, and held numerous senior roles in buying and marketing for Woolworths before that including leading the charge on the Fresh Food People campaign back in the day. In more recent times, Bernie has served as a non-executive director for the Dairy Industry Association as well as Ingham's, and is the current Chair of embedded tracing technology company, Dotz.tech. Bernie has received many awards over the years, including Food Week Retail Executive of the Year, National Retail Association Food Industry Executive of the Year, Food Week Buyer of the Year, and the Sir Charles McGrath Award from the Australian Marketing Institute for his significant lifetime contribution to marketing.

“At the end of the day, your business is your database.” Tracy Sheen is recognized as a Certified Practicing Marketer by the Australian Marketing Institute. She is a speaker, small business digital coach, and the author of “The End of Technophobia: a practical guide to digitizing your business”. With over 30 years of experience in marketing, sales & small business technology, Tracy works with businesses to up-skill their digital understanding. She has facilitated over 2000 workshops and webinars and is one of a handful of federally approved small business advisors. Tracy is a regular on judging panels for various Australian industry awards including the Australian Marketing Awards and the Australian Podcasting Awards. In this episode, we talk about the challenges with hosting and growing a podcast, why CRMs are vital to small businesses, why your website is your true “digital real estate,” what digital overwhelm means to her, the challenges with marketing a book, how technophobia affects small business owners today and how it could potentially affect Millennials and Gen Z professionals 30-40 years from now, and more! You can connect with Tracy on LinkedIn or her website (just remember to tell her you are coming from this podcast)! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/kennysoto/message Support this podcast: https://anchor.fm/kennysoto/support

Business Awards are awesome not only for your brand, but also for your business. Entering business awards can lift and inspire your team and your existing customers. It can also get you in front of new customers, the media and your local community. Having won a few industry awards and a couple of business awards myself, I've had some practice getting a winning submission together. However, I've also been a judge for the Australian Marketing Institute awards for three years and I've also judged the local business awards, so I know what judges are looking for in award submissions. And in this episode, I share every little detail about just this. >I bust some myths around business awards and challenge the naysayers who pooh-pooh the idea of entering awards. >I list out some of the amazing things that can happen to your business by entering awards. >I provide you with my top tips for creating a winning submission AND then  >I pop the marketing hat on and give you some tips around how you can leverage a finalist status or a win! And if this episode convinces you to back yourself and that beautiful business of yours and enter some awards then, awesome! I wish you all the best.  You've got this!! About Jane Hillsdon I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing. I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow. I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities. On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019. See omnystudio.com/listener for privacy information.

Nina Christian is a content marketing and personal branding expert. She is the state chair of the Australian Marketing Institute in Victoria and the founder of Braveda, a marketing agency. Nina joins Darren Krakowiak on CRE Success: The Podcast to help commercial real estate professionals grow their personal brand authentically by creating content that drives awareness, builds authority and creates affinity with the target audience.  To connect with Nina, go to ninachristian.com - there are links to her socials and a free workshop with her on this site Visit cresuccess.co/personalbranding to learn Darren's grow, show and know your network strategy. It will help you expand your network and accelerate the know, like and trust process at scale. For information about CRE Success: The Podcast visit https://www.cresuccess.co/podcast For more information about CRE Success: Membership go to https://www.cresuccess.co/membership To share this episode or your thoughts on it, tag us on social media: @cresuccess or use our hashtag: #cresuccess Voiceover: Tracey Szymanski Podcast music sourced from audioblocks.com

Shahin chats with Nina Christian about how businesses need to change their approach to content creation in 2021 and where should they focus their attention in order to provide more human experiences for their customers. Nina Christian is a Marketing & Brand Strategist who helps businesses use thought leadership content to build their authority and widen their impact. She is the Director of marketing agency Braveda, established in 2000, which focuses on helping brands produce high-calibre content and get it in front of the people they most want to do business with, and was named "Best Marketing Agency" at the Australian Marketing Excellence Awards. As a marketing educator Nina also teaches people and brands to create their own thought leadership content in a more effective and human way, and is the creator of the Thought Leadership Content System™. She has a knack for simplifying the complex which comes from being a hands-on mum to five young children, and uses this to turn time-sucking activities into easy to follow systems and processes that get outcomes fast. She is a Certified Practicing Marketer (CPM), a Fellow of the Australian Marketing Institute & AMI State Chair (Vic), and mentor to countless young marketers and entrepreneurs around the world through her programs and social impact initiatives. Join the B2B Growth Community on Slack

Nina Christian, Certified Practising Marketer and one of Australia's go to marketing professionals joins me today in the studio. More about Nina: Nina Christian is a marketing agency owner as well as a guide and coach to marketers and entrepreneurs around the globe.  She established her agency Braveda in 2000, and is a leader in the Australian marketing scene, having won awards such as “Best Marketing Agency” and "Certified Practicing Marketer of the Year (Vic)" at the Australian Marketing Excellence Awards. She is a Certified Practicing Marketer (CPM), Fellow of the Australian Marketing Institute, and Chair of the AMI State Committee in Victoria. Through her business and programs she helps visionary business owners of all colours and backgrounds market themselves authentically and effectively through thought leadership and content creation, so they can monetise their knowledge and expertise, and focus on making a big impact in the world. Outside of work Nina enjoys the outdoors, is an active CrossFitter, and after 3pm most days is off-duty having fun with her five young children and doing mum stuff. For more information about Nina visit www.ninachristian.com How to help 12 Hats Radio Best things in life are free

Andrew Baxter is one of Australia’s most trusted business, marketing and communications advisors. He’s passionate about helping companies unlock topline growth through sharp strategy and executional excellence. Andrew has worked with many of Australia's largest companies, brands and government bodies over two decades at Y&R, Ogilvy and Publicis, the latter two agencies as their CEO. Andrew is now a Senior Advisor to both KPMG and BGH Capital, and the Adjunct Professor of Marketing at the University of Sydney. Andrew is also Chair of Australian Pork, and Tjapukai, as well as a former Chair of The Lord Mayor's Charitable Foundation and of Deakin Business School. He is also a Non-Executive Director of the Sydney Symphony Orchestra, and a Board member of the National Basketball League. Andrew holds a Bachelor of Business in Marketing from Monash University, is a Fellow of the Australian Institute of Company Directors and a Fellow of the Australian Marketing Institute, as well as the winner of Australian Marketing Institute's Sir Charles McGrath Award for his significant contribution to the field of marketing. He’s also been the marketing columnist for The Australian for the past seven years, and in 2019 launched his first podcast series, The Marketing Commute. Listen is as we talk about: - investing in a crisis - creating a plan to navigate through and out of a crisis - resilience requires breaking things down one piece at a time

Have you heard people talking about Account-Based Marketing (ABM) by the water-cooler? Maybe you read about it on a blog, or even heard about it on a podcast? You might know Account-Based Marketing is around but has anyone been able to give you a succinct definition of what it is, and more importantly, can it help me? In this episode the Australian Marketing Institute's Victorian State Chair, Nina Christian sits down with xGrowth Founder, Shahin Hoda, DocuSign's Marketing Director (APAC), Andrea Dixon & SAS' Head of Account-Based Marketing, Natalie Mendes to dive deep into ABM and decode what it means for B2B marketers.

Engineer turned marketer. Akshay Sardana, acquisition marketing manager at Optus and AMI Future Leader award winner in 2019: Fascination with how things work; Akshay's education and background; Akshay's tech obsession; re-learning marketing in new roles; combining business acumen with love for marketing; marketing and sales relationship; revenue driver versus cost centre; acquisition marketing; working with the brand team; personal branding; technologies integral to the marketing role; measuring ROI; what it means to be a Future Leader; personal values around business and leadership. This chat was part of MarketingMag's content partnership with the Australian Marketing Institute. 

CEO of WD40, Garry Ridge. Garry is a certified coach, author, mentor and one dynamic leader. It was a pleasure to interview Garry and learn about his commitment to his people and the WD-40 culture. Learn how Garry has created a culture where people feel safe and do their best work. In this conversation… How to use “I don’t know” in a powerful way Why intentional leader labs and collision zones are useful Empowering your team through clear understanding with accountability President, Chief Executive Officer and Director As chief executive officer and a member of the board of directors of WD-40 Company, Garry Ridge is responsible for developing and implementing high-level strategies, all operations, and the oversight of all relationships and partnerships for the company. Garry is passionate about the learning and empowering organizational culture he has helped establish at the WD-40Company, and his vision and leadership have positively impacted the WD-40 Company in both measurable and immeasurable ways. Garry joined WD-40 Company in 1987 and has held various management positions in the company, including executive vice president and chief operating officer, and vice president of international. He has worked directly with WD-40 Company in over 50 countries. In 1997, he was appointed president and chief executive officer of WD40 Company. A native of Australia, Garry served in advisory roles for the Australian Marketing Institute and the Australian Automotive Aftermarket Association. Currently, he serves as a member of the board of governors of The San Diego Foundation, and the University of San Diego’s School of Business Administration. Garry is an adjunct professor at the University of San Diego where he teaches leadership development, talent management, and succession planning in the Master of Science in Executive Leadership program. In 2009, he co-authored a book with Ken Blanchard outlining his effective leadership techniques, titled “Helping People Win at Work: A Business Philosophy called ‘Don’t Mark My Paper, Help Me Get an A.’ ” Garry holds a certificate in Modern Retailing and wholesale distribution and a Master of Science in Executive Leadership from the University of San Diego.

I don't think we have ever leaned in so much to an interview with a guest before. Nina had us hanging on every word.  Nina Christian runs a successful Melbourne-based marketing agency; Bravedo. She Chairs the Victorian committee of the Australian Marketing Institute and has five school-aged children. Oh, and she only works 15 hours a week!

Growth hacker marketing. Akshay Sardana, acquisition marketing manager at Optus and AMI Future Leader award winner in 2019. Dave and Akshay chat: future leaders; defining marketing; marketing evolution; building brands; purpose; growth hacker marketing; omnichannel marketing; mass marketing; AI and optimised targeting; how marketers must learn traditional marketing and martech; tech partners; video marketing; marketing over different Optus categories; marketing's linked to product development; the brand evolution of Optus; six questions in 60 seconds. This chat was part of MarketingMag's content partnership with the Australian Marketing Institute. Stay tuned for future episodes, where we'll speak to a range of the 2019 AMI Award Winners.

A better value proposition for your brand: how to find it and what to do with it. Dave and Ric chat: What is marketing? Colouring in department? Feel good team? Fuzzy stuff? Communication; Reaching an audience; Selling a product; How a CMO orchestrates different areas to drive the machine; The customer focus; Customer obsession; Has marketing done a bad job of demonstrating its role and value? Brands that take marketing seriously; The AMI; The CPM accreditation; Marketing's new fiscal focus; The tsunami of martech solutions; Qantas; Unique customer value propositions; Ric's book Marketing With Purpose. This chat was part of MarketingMag's content partnership with the Australian Marketing Institute. Stay tuned for future episodes, where we'll speak to a range of the 2019 AMI Award Winners.

Taking a wealth of experience to a new marketing role. Ric Navarro, VP of marketing and business development at Nucleus Network and winner of the Australian Marketing Institute's CPM of the Year Award in 2019. Dave and Ric chat: Can authors make great marketers? Ric's Role at Nucleus Network; Applying a career's skill in a new role; The first 60-90 days; The discovery phase of getting to know an audience; Unusual insights; Technology and automation; Changing industries and verticals. This chat was part of MarketingMag's content partnership with the Australian Marketing Institute. Stay tuned for future episodes, where we'll speak to a range of the 2019 AMI Award Winners.    

The world and future of marketing skills and education. Ben and Fabian chat: early career in consulting, sales and business; working in the UK and Ireland; finding his mentor; learning PR and media strategies; the move into education marketing; moving to the US, understanding data and marketing trends; returning to Australia; joining Monash; skills from his past that he uses today; selling strategic direction; have marketers been undervalued? Equipping people to tell the brand's story; loving data; Monash's transparency model; the current world of education and skills; different ways of delivering educational experience; the challenges of distilling Monash's brand message; what Fabian looks for in marketing hires; marketing skills for the future; automation; how Fabian keeps up to date with skills, trends, networking and issues; the future of CMOs; Crystal Ball: Monash University in five years' time, Fabian in five years' time; marketing in five years' time. MarCast is made possible by Hays marketing and digital. The recruiting experts in marketing and digital roles across Australia, for a wide range of industries and job functions. For the latest insights on what it takes to be a marketing director, download Hays' 'DNA of a Marketing Director' report. This chat was part of MarketingMag's content partnership with the Australian Marketing Institute. Stay tuned for future episodes, where we'll speak to a range of the 2019 AMI Award Winners.

AMI CMO of the Year 2019, Fabian Marrone, Monash University CMO on storytelling, academics as influencers and more. Ben and Fabian chat: Moving beyond marketing and advertising to storytelling; Structure of marketing comms; Monash as a global brand; The ‘Change It’ campaign and its global application; Current world issues and telling the stories of Monash academics and what they’re achieving with research; Fabian’s role in Monash’s leadership structure; Breaking down Monash’s 84 different audience segments; Empowering Monash personnel with the freedom to tell the Monash brand story; How Monash understands its target audience with data; What people look for in education today; The modern experience of higher education learning; Gen Z and Monash’s value proposition; Storytelling in different ways on different media; Talking about TikTok; Academics as influencers; The ‘A Future Without Change’ campaign; Content marketing and variety. Six in 60. This chat was part of MarketingMag's content partnership with the Australian Marketing Institute. Stay tuned for future episodes, where we'll speak to a range of the 2019 AMI Award Winners. MarCast is made possible by Hays marketing and digital. The recruiting experts in marketing and digital roles across Australia, for a wide range of industries and job functions. For the latest insights on what it takes to be a marketing director, download Hays' 'DNA of a Marketing Director' report.

I am so grateful to be able to share my recent conversation with the awesome servant-leader, Garry Ridge. Garry offers just so much wisdom as to how to lead with heart, yet at the same time drive exceptional performance as a result. There are just too many insightful takeaways for me to even start to share here, so please have a listen and share with us what resonates the most. As chief executive officer and a member of the board of directors of WD-40 Company, Garry Ridge is responsible for developing and implementing high-level strategies, all operations, and the oversight of all relationships and partnerships for the company. Garry is passionate about the learning and empowering organizational culture he has helped establish at the WD-40 Company, and his vision and leadership have positively impacted the WD-40 Company in both measurable and immeasurable ways. Garry joined WD-40 Company in 1987 and has held various management positions in the company, including executive vice president and chief operating officer, and vice president of international. He has worked directly with WD-40 Company in over 50 countries. In 1997, he was appointed president and chief executive officer of WD40 Company. A native of Australia, Garry served in advisory roles for the Australian Marketing Institute and the Australian Automotive Aftermarket Association. Currently, he serves as a member of the board of governors of The San Diego Foundation, and the University of San Diego’s School of Business Administration. Garry is an adjunct professor at the University of San Diego where he teaches leadership development, talent management, and succession planning in the Master of Science in Executive Leadership program. In 2009, he co-authored a book with Ken Blanchard outlining his effective leadership techniques, titled “Helping People Win at Work: A Business Philosophy called ‘Don’t Mark My Paper, Help Me Get an A.’ ” Garry holds a certificate in Modern Retailing and wholesale distribution and a Master of Science in Executive Leadership from the University of San Diego. Garry can be contacted / followed via the following means: Web - https://thelearningmoment.net/ LinkedIn - https://www.linkedin.com/in/garryridge/ Please find my Interpersonal Catalyst brochure here in case I can support you at all -> https://my.visme.co/projects/rxyz4jpo-garry-turner-interpersonal-catalyst --- Send in a voice message: https://anchor.fm/valuevulnerability/message

Jane is an award winning, passionate marketer dedicated to helping small businesses take advantage of the benefits that marketing has to offer. As the Founder and Managing Director of Dragonfly Marketing, Jane combines her experience as a qualified marketing professional and her huge passion for building relationships to help businesses navigate the ever-changing world of marketing. Driven by the success of her clients, she is strategic and creative in her thinking. She has the in-depth knowledge of the leading online and offline channels and can provide marketing advice that leads to results. She is a passionate advocate of the advantages and opportunities that marketing can offer individuals and businesses that are looking to make an impact in their industry. Her positive and energetic mindset is balanced with a realistic and authentic approach to devising marketing strategies that identify and leverage opportunities for her clients to consistently succeed. Jane is also a Certified Practicing Marketer with the Australian Marketing Institute.   Website: https://dragonflymarketing.com.au/   My guess is that you are here because you are curious about what it might be like to start a business? Perhaps you’ve been wondering if you have what it takes? If your idea will work or even how much it actually costs to build a successful business? I’ve written a book that can answer pretty much all your questions “So You Want to Start a Business” and you can download the first 20 pages at www.thestartupsteps.com 15 years of experience working with start up businesses are condensed into this book. It’s your step by step guide to launch your business smarter and faster and I’m so excited to be sharing it with you and can’t wait to hear about your progress. Are you ready to grab your excerpt? Click here www.thestartupsteps.com Happy reading!  

On today's episode, I had the privilege to speak and pick the brain of Marketing Director from Business2One, Linda MacDonald. Linda is internationally respected marketing, communications and community engagement leader. She is regarded as a leading authority on digital strategy, social media and the use of LinkedIn for business. With a fierce commitment to learning, Linda maintains membership with a range of organisations including Women On Boards, Australian Marketing Institute, Australian Association of Social Marketing, and the International Association of Business Communicators. On today's episode we talk about how to have a marketing strategy for your business and how to be flexible in the execution and all these great areas: - Getting to know your audience by tapping into their language for better engagment - Website and Social Media platforms and what works best to create an authentic conversation - How marketing and branding go together like a marriage - How to improve your interaction on social media with the Golden Rule of posting - Content ideas and how to tell your brand story - Don't be afraid to ask for help - How to hire for business success

On today's episode, I had the privilege to speak and pick the brain of Marketing Director from Business2One, Linda MacDonald. Linda is internationally respected marketing, communications and community engagement leader. She is regarded as a leading authority on digital strategy, social media and the use of LinkedIn for business. With a fierce commitment to learning, Linda maintains membership with a range of organisations including Women On Boards, Australian Marketing Institute, Australian Association of Social Marketing, and the International Association of Business Communicators. On today's episode we talk about how to have a marketing strategy for your business and how to be flexible in the execution and all these great areas:  - Getting to know your audience by tapping into their language for better engagment  - Website and Social Media platforms and what works best to create an authentic conversation  - How marketing and branding go together like a marriage  - How to improve your interaction on social media  with the Golden Rule of posting  - Content ideas and how to tell your brand story  - Don't be afraid to ask for help  - How to hire for business success

For the past 20 years, web development companies have been building websites without considering rebranding.  If you’re going to invest the time, money and effort in creating a new website, it makes sense to consider rebranding – first.  Every time a customer or prospective customer encounters your company it is critical that the experience is consistent and compelling. At the heart of this lies a strong, defined brand – the internal and external manifestation of your business and your value proposition.  Your brand is the experience people feel each and every time they interact with your business, at every level – not the colour or design of your logo. Only once you have stepped back, contemplated these questions and articulated a solid response should you move to logo design, colour palettes and visual identity. Once you have brand assets that align to your business, they can be used by our website production teams and digital campaign teams to generate clarity and consistency of your brand, perception and messaging. Martin Purcell A recognised industry leader in providing high-level marketing strategies and delivering world-class brand and media solutions, Martin is committed to working to the highest ethical practices in his industry. In 2003, Martin founded Perth-based Elixir Marketing Group, successfully engineering it to become one of Australia’s leading marketing consultancies. In 2010, he sold the business, and established the 8 Strategic Group of Companies with offices in Australia and Singapore. Martin is a true marketing strategist with the ability to engineer powerful brands whether they are start-up companies or businesses in transition. His knowledge of marketing, combined with his theatrical flair, provides the perfect balance for enterprise solutions that are both creative and practical.  Martin has coordinated marketing and communications projects for a who’s who of local and national companies, and as a specialist brand consultant, He was Vice-President of the Australian Marketing Institute and served on its council for seven years. Remember to subscribe to this podcast and check out the [FREE] AdWords Video Training Series. Get Instant Access Here >> 7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition    How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE Download The eBook Now:   Download here >> Phil Adair Hot Clicks Pay-Per-Click Online Marketing Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia   W: hotclicks.com.au I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:  Twitter  Google+  Facebook YouTube Pinterest Instagram 

Market Savvy has proven effective marketing strategies and fresh ideas to grow your business and your health practice. It is a member of the Australian Marketing Institute and a Certified Hubspot Partner. Listen to this interview with Market Savvy’s Director, Megan Walker as she talks more about her business and how she can assist you. Video interview is available here: https://youtu.be/USvHOXpIMQg Visit our website: http://www.marketsavvy.com.au/

Episode 125: Garry Ridge – How To Build A Tribal Culture (CEO WD-40) Garry Ridge is president and chief executive officer of the WD-40 Company (NASDAQ WDFC) headquartered in San Diego, California. WD-40 Company is the maker of the ever-popular WD-40. A native of Australia, Garry has served as national vice president of the Australian Marketing Institute and the Australian Automotive Aftermarket Association. Garry is an adjunct professor at the University of San Diego. He teaches leadership development, talent management & succession planning in the Master of Science in Executive Leadership program.  In March 2003, Garry was awarded Director of the Year for Enhancement of Economic Value by the Corporate Directors forum.  In 2006, Garry was awarded the Ernst & Young - Master Entrepreneur Award. In 2009, Garry co-authored a book with Ken Blanchard titled “Helping People Win at Work: A Business Philosophy called “Don’t Mark My Paper, Help Me Get an A.” Episode 125: Garry Ridge – How To Build A Tribal Culture (CEO WD-40) Subscribe on iTunes  or Stitcher Radio The Learning Leader Show “The Number That Predicts Long Term Sales Success Is Employee Satisfaction” In This Episode, You Will Learn: Having a high level of empathy (EQ), being a great listener, and a passion to see others succeed leads to sustained excellence How he grew WD-40 from $250 million to $1.6 Billion How to build a tribal culture Turning up the volume on training, learning, and development What it means when Garry says, “Don’t waste a good crisis” Setting SMART goals Why the employee needs to set the goal and be supported by the leader “Wisdom is putting knowledge to work” “You learn a lot by shutting up” A great line from “The Bridge of Spies” When the prisoner is asked if he’s worried about something potentially bad happening to him, he quietly responds, “Would that help?” – It’s a waste of energy to worry about things outside of your control Don’t Mark My Paper – Help Me Get An A Having a rigorous hiring process to ensure bringing great people into the business Learning Leader – Aggressive self-education  “I Never Lose… I Either Win Or I Learn” – Garry Ridge Continue Learning: Follow Garry on Twitter: @LearningMoment Read: Helping People Win At Work Go To: The Learning Moment To Follow Me on Twitter: @RyanHawk12 You may also like these episodes: Episode 001: How To Become A Master Connector W/ Jayson Gaignard From MasterMind Talks Episode 078: Kat Cole – From Hooters Waitress To President of Cinnabon Episode 082: Dan Pink – The Science of Motivation, Legendary Writer & Ted Talk Episode 086: Seth Godin – How To Become Indispensable & Build Your Tribe Did you enjoy the podcast? If you enjoyed hearing Garry Ridge on the show, please don’t hesitate to send me a note on Twitter or email me. Episode edited by the great J Scott Donnell Bio From TheLearningMoment.com Garry's passion about learning is driven from his personal experience of working in an environment where learning was not encouraged or sought out. As Garry recalls, "I knew we as a team could be better, but when looking into the eyes of my employees, I didn't see the hunger. I took a hard line approach and starting asking tough questions, such as, 'what kind of environment would help feed your hunger?' My employees were direct and honest, 'give me an environment where I can learn, be challenged, and rewarded for taking a risk.' So, I did just that, I set out to create a learning environment. Today, Garry has the desire to continue with his learnings by sharing them with others. Garry says, "Change is difficult, and as I was going through this transitional period, it would have been helpful to have a big brother/sister who could have provided additional insights. Today, knowing others will want to create a learning environment, I would like help and support this by sharing my learnings.

"Your life's course is not determined by the things you do or know, it's really determined by trying hard outside your natural skill set." This is Lee Tonitto's message to marketers who are struggling in the face of disruption and the need to constantly reskill.  This week we take a deep dive into the colourful world of modern marketing to ask the hard questions; What does the future of marketing look like? How is innovation impacting the skills needed to survive and thrive? What should graduates and career professionals do to make sure they remain relevant and continue to add value? In this episode of The CMO Show, Mark and JV are joined by Lee Tonitto, CEO at the Australian Marketing Institute and a lifelong marketer. With more than two decades of experience across several areas of marketing, Lee brings a mix of unique customer insights, industry experience, and data and analytics to the fore, to discuss the current state of the industry and where it's all headed. "The fundamental principles of marketing will always be the same in terms of marketing activity meeting unmet needs. The how marketing is executed has changed enormously, and it's all led by marketing technology and automation," says Lee. In particular, the burgeoning of marketing automation tools and resources available to marketers is having a continual impact on the industry. Five years ago there was around 250 such tools whereas today, marketers have access to around 3,500, says Lee. This is why marketers must commit to being lifelong learners. "I always recommend to marketers, whether they be seasoned professionals or starting out in their career, they keep across the latest trade articles, webinars, podcasts," says Lee. "The dynamic nature of the profession is that if you want to be part of it you need to be relevant and create value."

We talk to Darren Woolley, Founder of TrinityP3 and Chair of the Australian Marketing Institute.

Alex Makin is the Managing Director and Principal Founder of Syneka Marketing. Syneka Marketing were finalists in 2013 and 2014 in the Australian Marketing Institute's Awards for Marketing Excellence. Today on Digital Marketing Radio we discuss the following: How important is having a marketing plan? What should a marketing plan include? How should you measure the effectiveness of your marketing activities? Should a business implement marketing activities without a plan? What challenges are retailers facing at the moment? Identifying opportunities Do you need to have your marketing tactics included as part of your marketing plan? What comes first, defining your core proposition or asking your customers what they think you should sell? Integrating your marketing activities Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact the success of your business? Vtiger CRM [CRM Software] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Watch this space! Video "Best Practices For Developing Effective Marketing Strategies and Plans" Additional resource mentioned by Alex: www.marketingselfassessment.com.au My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Be clear on what your value proposition is, make sure that it is a value proposition that actually exists in the marketplace, and be consistent in how you promote it.