POPULARITY
2 episodes with any industry
2 episodes with any industry
2 episodes with any industry
2 episodes with any industry
2 episodes with any industry
In this episode, we dive into the art of solving complex challenges with Hunter S. Gaylor—executive partner, financial strategist, and best-selling author. With an impressive career that spans mobile banking, corporate strategy, private aviation, and global diplomacy, Hunter is a business leader who's shaped industries. He is the founder of Spencer Pruitt, a graduate of Harvard University, and the author of Planes Plants and Politics: A Mental Framework To Help Overcome Challenges in Any Industry. Press play to discover: The biggest mistake that destroys more strategies than any other. Why clarity of purpose is the foundation of success in any project. The critical link between discipline, action, and results. The key factors that fuel ambition and drive toward achieving your goals. Uncover the powerful strategies behind Hunter S. Gaylor's proven methods that help businesses thrive—don't miss this insightful conversation! Follow Hunter on X @HunterGaylor and LinkedIn
Join us in this episode as we explore the world of complex problem-solving across industries with Hunter S. Gaylor, an executive partner, financial expert, and author. Hunter is a highly accomplished business leader with a diverse range of expertise spanning mobile banking, corporate strategy, private aviation, and international relations. He holds a Bachelor of Liberal Arts degree from Harvard University, is the Founder of Spencer Pruitt, and is the author of Planes Plants and Politics: A Mental Framework To Help Overcome Challenges in Any Industry. Click play to find out: The one thing that kills more strategies more than anything else. The importance of being able to accurately articulate what you're doing and why you're doing it. The driving force behind discipline and action. Why identifying the motivating factors behind specific goals. Discover the strategies behind Hunter S. Gaylor's guidance that drives worldwide business success – join the conversation now! You can follow along with Hunter on X @HunterGaylor and LinkedIn. Episode also available on Apple Podcasts: http://apple.co/30PvU9
Last one of the year! And Today's highlight is our interview with Tracy Defoe the Kata Coach and Adult learning specialist about how changing a label could make the difference between resistance and acceptance of change. For our Book Buzz segment We'll dig into a book that breaks down what your brain is up against when you try to create. And creativity is something every one of us is engaged in every day. And then for Q&A, we asked, how do you influence leadership to let go and invite others to build their skills? It's December–so whether your eggnog is spiked or not—and let's get into this! 0:00 - Intro 1:23 - What's on the menu? 2:24 - Book Buzz The War of Art 13:37 - Q&A "What do you do when leadership won't let go of the reins?" 21:55 -Featured Guest Tracy Defoe 50:54 - Upcoming Events December Webinar: "Lean into AI: Using Artificial Intelligence to Transform Your Work" with Jessica Blake Video Link to Last Month's Webinar: "How to Bring PDCA to Any Industry and Win Converts!", with Jen Tankanow Resources: Multiple-award-winning book, "Picture Yourself A Leader" Lean Parody Video, "Baby Got Tools!" "5S Baby!" Ms. Fix-a-Lot's latest Lean Rap Video Thanks for Listening! Listen to more podcasts at JITCafe.com. Link to the video version of this podcast: https://youtu.be/_KgkSC00pd8 Find us on: Apple Podcasts Podbean Spotify RSS Feed: https://feed.podbean.com/JITCafe/feed.xml
Key Takeaways: Compound Interest: Understanding the power of compound interest and how starting early can significantly amplify your wealth over time. Micro Investing Apps: Introduction to apps like Acorn, Robinhood, Betterment, Stash, and Wealthfront that facilitate small investments. Fractional Shares: How investing in fractional shares of large companies can still result in substantial returns. Concentration in Investment: Strategies for focusing on a few key stocks rather than diversifying too widely to achieve substantial returns. Crypto Investment Strategy: Insights into investing in cryptocurrencies, especially focusing on well-established ones like Bitcoin. Chapters: Timestamp Summary 0:01 Unlocking Smart Investing on a Shoestring Budget 5:45 Finding the Coca Cola of Any Industry for Investment 10:38 Investing in Crypto: Strategies and Wealth Preservation 15:07 The Financial Rewards of Early Investment in Nvidia 16:14 Finding Balance and Enjoying the Process of Investing Powered by Stone Hill Wealth Management Social Media Handles Follow Phillip Washington, Jr. on Instagram (@askphillip) Subscribe to Wealth Building Made Simple newsletter https://www.wealthbuildingmadesimple.us/ Thank you for checking out our free content on financial planning, the wealth mindset, and investing in innovation. If you've found value in our blog posts, I invite you to take your knowledge and commitment to the next level. Sign up for our premium paid newsletter today and receive daily insights and expert analysis directly in your inbox. Stay ahead of the curve and unlock the secrets to financial success. Don't miss out on this opportunity to deepen your understanding and gain an edge in the world of finance. Join our premium community now and embark on a journey towards financial abundance and investment excellence. Sign up today and let's grow together! WBMS Premium Subscription Phillip Washington, Jr. is a registered investment adviser. Information presented is for educational purposes only and does not intend to make an offer or solicitation for the sale or purchase of any specific securities, investments, or investment strategies. Investments involve risk and, unless otherwise stated, are not guaranteed. Be sure to first consult with a qualified financial adviser and/or tax professional before implementing any strategy discussed herein. Past performance is not indicative of future performance.
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So excited to bring you this week's episode discussing something that would benefit business owners and aspiring business owners around the world - specifically on the topic of building a business that is able to thrive without you in it's daily operations.My guest this week happens to be one of my favorite authors. He makes this value-packed discussion possible by sharing his years and years worth of experience and expertise in:- Building successful businesses and selling them- Business valuation and owner dependence- Improving and preparing a business for a valuable exit- Employee engagement and compensation and how it ties to business outcomes- Recurring revenue models in different industries- Private Equity deals in a post-COVID worldAnd more!ABOUT OUR GUESTJohn Warrillow is the Founder and CEO of The Value Builder System™, a sales and marketing software for business advisors to find, win and keep their best clients. It combines tools and ready-made content for accountants, brokers, consultants, and financial advisors who focus on helping owners protect, grow and realize the value of their business. John is the author of the bestselling book, Built to Sell: Creating a Business That Can Thrive Without You, which was recognized by both Fortune and Inc magazines as one of the best business books of 2011. Built to Sell has been translated into 12 languages. John's next book, The Automatic Customer: Creating a Subscription Business in Any Industry, was released by Random House in February 2015 and has since been translated into eight languages. In 2021, John released The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top. This completes the trilogy of books which teach business owners how to build, accelerate, and harvest the value of their company.As the host of Built to Sell Radio, John has interviewed hundreds of founders about their exit. Forbes ranked John's podcast as one of the ten best podcasts for business owners. Before founding The Value Builder System™, John started and exited four companies.You can learn more about John and his work here: builttosell.comABOUT OUR HOSTKen Eslick is an Entrepreneur, Author, Podcaster, Tony Robbins Trainer, Life Coach, Husband of 35+ Years, and Grandfather. Ken currently spends his time as the President & Founder of The Leaders Lab where he and his team focus on Senior Leadership Acquisition. They get founders the next level C-Suite Leaders they need to go from being an Inc. Magazine 5000 fastest growing company to $100,000,000 + in revenue. You can learn more about Ken and his team at theleaderslab.coListen to more episodes on Mission Matters:https://missionmatters.com/author/ken-eslick/
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This episode is brought to you by Oberle Risk Strategies, the leading insurance brokerage and insurance diligence provider for the search fund community. The company is led by August Felker (himself a 2-time successful searcher), and has been trusted by search investors, lenders, searchers and CEOs for over a decade now. Their due diligence offering (which is 100% free of charge) will assess the pros and cons of your target company's insurance program, including any potential coverage gaps, the pro-forma insurance pricing, and the program structure changes needed for closing. At or shortly after closing, they then execute on all of those findings on your behalf. Oberle has serviced over 900 customers across a decade of operation, including countless searchers and CEOs within the ETA community. * This episode is brought to you by Symphony. Symphony not only performs technical due diligence engagements for search funds, Private Equity firms, and strategic acquirers, but they also partner with those buyers on an ongoing basis on all things product (outsourced development, team augmentation, new product prototyping, UI refreshes, QA professionalization, and so on). Symphony is offering a full 15% off of any of their services for listeners of In the Trenches. Just go to the Contact form on their website and tell them that you're a listener of the podcast to receive this discount! * My guest today is John Warrillow, author of the bestselling book Built to Sell: Creating a Business That Can Thrive Without You, and Founder & CEO of The Value Builder System, a sales and marketing software tool for business advisors to find, win and keep their best clients. Built to Sell was recognized by both Fortune and Inc magazines as one of the best business books of 2011, and has been translated into 12 languages since its initial publication. John is also the author of The Automatic Customer: Creating a Subscription Business in Any Industry and The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top. John is also the host of Built to Sell Radio, a hugely popular podcast where he has interviewed over 400 SMB founders about their exits. Forbes ranked Built to Sell Radio as one of the ten best podcasts for business owners. Before founding The Value Builder System, John started and successfully exited four companies.
In this Quick Fire Friday episode, Michael interviews John Warrillow, founder of the Value Builder System, a sales and marketing software for business advisors to find, win and keep their best clients. He's based in Toronto, Canada. Asides from being the founder of a successful company, John's also a host of the Built to Sell Radio, he's an esteemed author of cohesive books. All of his works are focused on having a common thought, increasing the value of a business. Increasing the value of your business is essential, it's a critical piece in entrepreneurship. Value bares financial growth, competitive advantage, and, most importantly, an exit strategy. John's Value Builder System helps small-medium business owners build an asset as opposed to a job at a company, it assesses a business objectively based on the 8 Key Drivers of Company Value. Small-medium business owners should also balance their views on value and profit; to look more at the multiple, grow their profit, and grow the value of their business. The one thing that John Warrillow would recommend a small business owner does based on his knowledge and experience, is that small-medium business owners should think of themselves more as owners, parents, of their businesses rather than CEOs of their companies; to evolve a business into becoming independent as their biggest aspiration. This Cast Covers: The process and significance of making a company more valuable. The Value Builder System is software that helps entrepreneurs build their businesses as an asset. John's journey into becoming what he is now, a man focused on creating value. Different components that qualify a business exquisite for acquisition. Small and medium-sized business owners are frequently emotional about their business. The 8 Key Drivers of Company Value. Benefits of making your business differentiated as it increases sellability. Stories John shared to inspire business owners to cultivate the value of their businesses. Small-medium business owners celebrate revenue too much. Encouraging small-medium businesses to look at the multiple, profit, and value. Links: John's Linkedin John's Company Website John's Twitter Additional Resources: Built to Sell: Creating a Business That Can Thrive Without You by John Warrillow The Automatic Customer: Creating a Subscription Business in Any Industry by John Warrillow Built to Sell Podcast Quotes: “A business is transferable if it can run without the owner.” — John Warrillow. “You teach what you want to learn.” — John Warrillow. “Invest in companies with a deep and wide competitive moat.” — John Warrillow. “Ego is what drives us to want to be the biggest shot in the room.” — John Warrillow. “Evolving the way you think of your role as an owner of the business and thinking less as a CEO of your business and more as the parent of your business.” — John Warrillow.
In this interview Jake and Gino sit down with John Warrillow. The three talk about how companies are built to sell, why some companies are valued more than others and what you can do as an entrepreneur to maximize the value of your company. John Gives us experienced insights on what types of buyers there are, what criteria they look to in order to assess a business' worth and shed some light on why you always need to look at your business as the asset / insurance policy it is. Check out John's website here: https://builttosell.com “A Sellable Company is the Ultimate Insurance Policy.” - John Warrillow About guest: John Warrillow is the creator of The Value Builder System and author of The Automatic Customer: Creating a Subscription Business in Any Industry, Built to Sell: Creating a Business That Can Thrive Without You, and The Art of Selling Your Business. We're here to help create multifamily entrepreneurs... Here's how: Brand New? Start Here: https://jakeandgino.mykajabi.com/free-wheelbarrowprofits Want To Get Into Multifamily Real Estate Or Scale Your Current Portfolio Faster? Apply to join our PREMIER MULTIFAMILY INVESTING COMMUNITY & MENTORSHIP PROGRAM. (*Note: Our community is not for beginner investors)
Are you feeling unsatisfied in your current job and dreaming of a life of freedom as an entrepreneur? With the right planning, knowledge, and attitude, you can find your freedom through entrepreneurship. Knowing what to expect and preparing for the journey will help you maximize your chances of success. Join this conversation with Irina Poddubnaiar and hear her backstory, how she transitioned from a corporate job to entrepreneurship, and the lessons she has learned. Get the insights, tips, and strategies for business success as an entrepreneur. Irina Poddubnaiar is a SAAS founder and business consultant specializing in operations and process optimization. Over the past few years, she has worked with 50+ small and large companies worldwide, helping them design systems that effectively align the right people, processes, and tools to achieve outstanding results. Irina has a wealth of experience in the eCommerce industry, having spent 2.5 years running a fulfillment center in China and launching her own software, TrackMage. Her mission at TrackMage is to make life easier for eCommerce entrepreneurs by automating as many routine tasks as possible. Key Highlights From The Show: [00:01] Episode intro and a quick bio of the guest, Irina Poddubnaiar [01:34] Irina's entrepreneurial backstory and how TrackMage came about [06:23] Why TrackMage would not exist without China [07:39] The power of automating your business systems [09:15] When and why did Irina leave her 9 to 5 job [10:58] Why the experience from the first job made her keep into entrepreneurship [12:58] Freedom is the cornerstone of entrepreneurship [16:20] Key insights before starting your entrepreneurship journey [19:49] Paul's advice to anyone who wants to know more about coaching [22:10] Why Irina did not give up despite hitting a wall in business [25:42] Has Irina ever thought of going back to a 9 to 5 job [28:40] Why most women entrepreneurs struggle and Irina's advice [32:41] The one recommendation Irina gives to all entrepreneurs [34:05] Best ways to reach out and connect with Irina [35:20] Wrap-up and calls-to-action Notable Quotes: When you automate systems in your business, then you get the time to focus and work on the things that truly matter. Entrepreneurship gives one the freedom to be what one wants to be. If you want to start a successful business, the best way is to start with something small that is manageable and that you can do yourself. Entrepreneurship is a calling and a contagious virus. Start selling first, test your idea in the market, and see people's responses, then build the business around it. Resources Mentioned: Magical Selling: Engineering Enterprise Sales Success on Any Team, in Any Industry, and in Any Economy by Raju Bhupatiraju Connect With Irina Poddubnaiar: Website: https://trackmage.com/ LinkedIn: https://www.linkedin.com/in/irina-poddubnaia/ ----- Are You Stuck? Book a FREE call with me now
Have you been thinking about writing a book, but wondered if it was worth the time and effort, or if there was any money that would be made from writing a book? Have you thought about what it takes to become an author who's successful, not just in selling books, but also in building a business? Then, this episode is for you.On this week's episode of “Authors Who Lead,” I talk about how authors can build their businesses around their books, and the lessons I've learned along my entrepreneurial journey of writing my book, “The Art of Apprenticeship: How to Hack Your Way into Any Industry, Land a Kick-Ass Mentor, and Make A Killing Doing What You Love.” Want to become a published author? Visit us at: https://authorswholead.com/Just like he helped me, Chris and his team are passionate about helping other entrepreneurs find their voice, and to scale with purpose and direction.So if you're ready to become that next-level entrepreneur, Chris is your golden ticket! He is hosting an incredible FREE online event to help you get there: The Elevated Entrepreneur Experience - happening 8th-10th November! LINK: https://authorswholead.com/chris
As an expert at selling businesses, John Warrillow has had his fair share of ups and downs in making businesses attractive to potential buyers; however, his goal wasn't always to sell businesses. In fact, as a child, he wanted to be a host of 60 Minutes, and even suggests that were he not doing what he does now, he would absolutely seek working for 60 Minutes, finding a great thrill in investigative journalism. Nevertheless, it's undeniable that John has always had a streak for business. He reminisces about his grade-school days as “Johnny the Juice Man,” wherein he sold juice to the Grade 6 cafeteria. Albeit his motives for this childhood business weren't entirely work-motivated; he got to leave class early to set up shop to move his product. He has turned his ability to make businesses attractive in the market into a full business in and of itself, by founding The Value Builder System™, which is a sales and marketing program built with business advisors in mind. John also isn't shy to share his wealth of knowledge, hosting his own podcast Built to Sell Radio, and authoring multiple bestselling books: Built to Sell: Creating a Business that Can Thrive Without You, The Automatic Customer: Creating a Subscription Business in Any Industry, and The Art of Selling Your Business: Winning Strategies & Secret Hack for Exiting on Top. “Johnny the Juice Man” to “The Guy That Sells Companies” John recalls back to the first major business he owned, and when he was coming to the point of wanting to sell the business. He was very confident in himself – too confident, he implies – and in the business that he built. His perspective was that it appeared to be a virtual gold mine. He believed there was no way it wouldn't sell for top dollar, but when it came time to sell his business, he was quickly faced with the reality that due the business was too dependent upon him and his various mistakes, it was worthless on the market, and there was no way to market it to potential buyers. This stark reality caused John to reevaluate the company, his standing, and make major changes to his business model, including: Hiring an advisor Adding a subscription model Hiring sales experts and professionals These major adjustments to his business model allowed him to redesign his company's structure to later become more attractive to potential buyers, which ultimately allowed him to sell the company to Gartner Group Inc., a large tech company that advises smaller companies and entrepreneurs on how to strategize, decision make, and create insights for their future. This brazen self-assuredness displayed by John is one of the overarching lessons I teach: Do not let ego control you or lead you. By allowing his ego to run his decision-making, John was met with a blunt admonition, requiring him to take several steps back, and ultimately delay the ability to sell his company. Had John made wiser choices and not let his ego rule him, his business would've been ready for sale much sooner; however, this was a lesson learned, and John heeded the experience of reality, and found his passion in helping other entrepreneurs set up and sell their businesses in a smart, goal-driven way, without ego. (For more on the pitfalls of running with your ego: check out Authentic Negotiating: Winning vs. Success Part 1 & Part 2 on the DealQuest Blog.) “Revenue is Vanity” Your mindset is also a large component to preparing yourself to exit. As I've discussed many times, there's a different mindset for each position you're coming at regarding a business. For example, a seller isn't going to have the same mindset as a buyer. For John, he needed to shift his mindset from allowing hollow numbers to indicate success to him, because after all, his business wasn't marketable. This has caused John to opine that this learned mindset is detrimental to authentic growth. He swiftly learned that he was chasing vanity goals, and not the goal of authentic growth. Herein the adage of “revenue is vanity” reigns true. Some examples of chasing vanity goals: Employee count Only focusing on top-line revenue Striving to reach the Inc. 5000 Only focusing on yourself Obsessing over profitability Some examples of goals to chase for authentic growth, and tracking comprehensive value of your company: Earning and fostering equity Holding onto minority shareholders Not placing all your value onto your growth-rate Taking into consideration others within the company Various qualitative assessments (IE: “Am I happy or stressed about dealing with customer complaints?”) Focusing on recurring revenue, versus one-time profit. These examples are not to say that you can never take into consideration or care about top-line revenue, or set goals to be accepted into the Inc. 5000. Nor is it to say that you must entirely forgo your own interests for the interests of others within your company. It is merely to say: By keeping in check what's important, and focusing on authentic growth versus superficial growth, your business – and by extension you – will open many more fulfilling and genuine opportunities for success. John cites that his shift in mindset also aligned with the timing of him becoming a parent. He likens his need for lack of ego and selflessness in parenthood to what is required of him as a business owner, going so far as to allegorize himself as “the parent of his company.” The goal for him in business is much like his goal as a parent: Prepare the business with all the tools it needs to be successful, without dependence upon him. PROFITABILITY, VALUE, REVENUE Focusing on profitability isn't a negative thing in business, however anchoring your company's successfulness strictly onto profitability is the wisest move. While implementing authentic growth strategies is key to building more stable success, the value of a company in the market can often be oversimplified to just numbers. By understanding this reality -- while also maintaining authentic growth goals – you create a balance for yourself and your business, which increases your chance at lasting success. When taking into consideration the habit of processing the value of a company into numbers, it's important to make sure you're focusing on the right numbers. As previously pointed out: Obsessing over profitability isn't a good move; rather, you should focus on 8 key factors to compiling company value: Financial Performance Growth Potential Switzerland Structure Valuation of Teeter Totter Recurring Revenue Monopoly of Control Customer Satisfaction Hub and Spoke PROFIT MULTIPLIER If you focus solely on the top-line revenue, and not how you generate your company's overall profitability, you can easily get yourself stymied in the unreliable cycle of one-time revenue sources; whereas, if you focus on finding balance with the 8 keys to company value, your worth and market value begins to steadily rise with security. A sizable variable you need to focus on is the multiplier of your profitability; what multiple of your profitability would a buyer be willing to pay for your business. For example: $1m business sells for $1.5m: A 1.5x multiplier. $3m business sells for $15m: A 5x multiplier. Disney purchased Marvel Cinematic Universe in 2009 for $4 billion, Marvel's 2008 revenue report shows $676 million: A ~5.9x profit multiplier. In October 2022, Twitter was purchased by Elon Musk for $44 billion; Twitter's 2021 revenue report shows $1.18 billion: A ~24.44x profit multiplier. You want to build your business's rounded, sustainable profitability to be so attractive to potential buyers, that you can achieve as high of a profitability multiplier as possible. THE NAÏVETÉ OF ENTREPRENEURS Among the biggest challenges entrepreneurs face is their own naïveté and lack of informed knowledge in deal-making. John's proclaimed mission is to better educate entrepreneurs, so they do not fall prey to the first flashy deal that comes in their line of sight. John's goal is undoubtedly a noble one, but it comes from his own learned experiences. Many predatory buyers and VCs will pull out all the stops to woo a business owner, wine and dine, and slap a number with more than a few zeros on the end, enticing the lesser educated entrepreneurs into accepting a deal that may not be the most valuable, or have terms in the contract that traps you in (such as no-shop clauses). Here are some key topics John feels passionate about entrepreneurs knowing: How to value your business How to create competitive tension Why you should never sign a no-shop clause until you've created that competitive tension How to understand your profitability How to vet LOIs Not be lulled into a false sense of security by a predatory deal How to learn the dance that is deal-making Being a highly educated entrepreneur will greatly reduce your chances of being taken advantage of or leaving a significant sum of money on the table by agreeing to a deal that wasn't in your own best interest. John cites a study wherein it claims 74% of business owners have some form of regret a year after they sell their company. The last thing any entrepreneur wants is to wake up one day, second-guessing if they made the right decision, or to come to realize they left money on the table because they were too hasty, or not educated enough to make a beneficial deal. After all, “success” is not just closing a deal or the highest dollar amount- it's also making sure you've made a deal that is the most beneficial for yourself. Never sell yourself, or your business, short or accept any less than what absolutely you deserve. • • • Reach out to John for more:https://valuebuilder.com/http://BuiltToSell.comhttps://builttosell.com/radio/ • • • Corey Kupfer is an expert strategist, negotiator, and dealmaker. He has more than 35 years of professional deal-making and negotiating experience. Corey is a successful entrepreneur, attorney, consultant, author, and professional speaker. He is deeply passionate about deal-driven growth. He is also the creator and host of the DealQuest Podcast. If you want to find out how deal-ready you are, take the Deal-Ready Assessment today
John Warrillow is the founder of The Value Builder System, host of Built To Sell Radio, and author of the bestselling books, Built to Sell: Creating a Business That Can Thrive Without You, The Automatic Customer: Creating a Subscription Business in Any Industry, and The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top. Here are a few of the topics we'll discuss on this episode of Accounting Automation: What makes a business valuable past just profitability and revenue. Why entrepreneurs should view their role in their business as similar to being a parent. The dangers of hourly billing. How accounting firms can avoid the trap of billable hours. Why productizing sales is more effective than selling time. What an accounting productized service looks like. How to create an accounting business that isn't reliable on you. How to create a good work-life balance while running an accounting firm. Resources: Built To Sell The Automatic Customer Connecting with John Warrillow: LinkedIn Twitter Connecting with the host:Sean Boyce on LinkedIn To learn how to boost the profitability of your firm without hiring by taking my 5 day email course at http://bottleneckbuster.com/
John Warrillow is a best-selling author and founder of The Value Builder System. His team helps businesses worldwide to build the value of their company using his software system and a team of independent advisory experts. His best-selling books include Built to Sell: Creating a Business That Can Thrive Without You, The Automatic Customer: Creating a Subscription Business in Any Industry, and his latest is The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top. John also hosts Built to Sell Radio, a podcast where he interviews hundreds of founders about their exit and is ranked as one of the ten best podcasts for business owners. Today, John shares the inspiration for his trilogy of books on building, accelerating, and harvesting a business's value. He reveals the one thing that makes a company more valuable and how you can happily exit when selling your business. He highlights what you need to know before starting the process of selling your company and the tricks to watch for from potential buyers. He shares information on the people you will need to help you and the biggest mistakes to avoid when selling your business. He also shares how you can position your company to increase the sales price and the most important thing you can do when selling a business. “The way you position your company and talk about it in the marketplace has a huge impact on its value.”- John Warrillow This week on SmallBizChat Podcast: Resources Mentioned: Connect with John Warrillow: This episode is sponsored by… Plastiq People and businesses everywhere use Plastiq to pay for virtually everything using their credit card, even where cards aren't accepted. From business expenses, suppliers, rent, taxes, raw materials, and more - Plastiq makes it fast and easy to pay for purchases. Plastiq allows you to rack up points from your credit card reward programs and offers global payments, the ability to pay in cash from your bank account, and more! Take two minutes and make a payment with Plastiq today at www.plastiq.com. Plastiq. It's the smarter way to pay. Become Your Own Boss Book GIVEAWAY! The 2020 pandemic has been so hard on America's small businesses - and America in general. If you're ready to start your dream business, then look no further! I'm currently giving away 1,000 free copies of my best-selling book: Become Your Own Boss in 12 Months. This book has helped over 100,000 people like you to start, build, and grow their small businesses… and now it's your time to shine. All you have to do to get your hands on a free copy is head over to www.beginmybiz.com/freeoffer to sign up for your free offer. You only pay shipping. Let's End Small Business Failure - Together! Thanks for tuning into this week's episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.See omnystudio.com/listener for privacy information.
Meine 3 Learnings aus einer Unternehmer-Reise mit zwei weiteren Online-UnternehmernLass' uns connecten!Hier findest du mich bei LinkedIn: https://www.linkedin.com/in/saschaboampong/Schreibe mir auch gerne eine E-Mail mit Fragen oder Feedback an:hallo@saschaboampong.deMehr über Jan Doering und den Launch like a Rockstar Podcast:https://launch-rockstars.de/Timo Eckhardt bei Instagram:https://www.instagram.com/timo_eckhardt/?hl=deBuchtipps:80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More: https://amzn.to/373CNJHThe Automatic Customer: Creating a Subscription Business in Any Industry:https://amzn.to/3MhFMhv Hosted on Acast. See acast.com/privacy for more information.
171: How to Create an Interior Design Business to Sell with John Warrillow John Warrillow is the founder of The Value Builder System™, a simple software for building the value of a company used by thousands of businesses worldwide. He is the author of Built to Sell: Creating a Business That Can Thrive Without You, The Automatic Customer: Creating a Subscription Business in Any Industry, and The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top. John also hosts the popular podcast, Built to Sell Radio. Today, we are talking about how to create a business to sell, the difference between a job and a business, and who needs to be on your team. Topics Mentioned: Niche Recurring Revenue Product Offering Time Key Thoughts: If you're doing the selling and you're still supervising the work, your company is worthless. John Warrillow (4:33) It is not very easy, in my estimation to sit down on the day that you decide you want to sell and sell if you haven't prepared in advance to be able to do that. Michele Williams (20:03) Giving away your time for less than your worth is a symptom of this larger problem, which is wanting to be appreciated, wanting to be loved and needed and, being acknowledged for what you do, makes people squeamish about charging for what they do. John Warrillow (33:05) It's hard because it's almost like watching somebody come in and totally retool everything that you've done that you thought worked so well that got you to where you are and then you have to sit and support it and rah, rah, ree, and cheer right behind it. Michele Williams (40:24) Contact Michele: Email: Team@ScarletThreadConsulting.com Facebook: Scarlet Thread Consulting Instagram: @ScarletThreadATL Website: ScarletThreadConsulting.com LinkedIn: Michele Williams Contact John: Website: BuiltToSell.com Facebook: Built To Sell Twitter: @JohnWarrillow LinkedIn: John Warrillow Email: John@valuebuilder.com References and Resources: AIM Masterclass - Watch now Built to Sell, Automatic Customer, and Art of Selling your Business by John Warrillow Built to Sell Radio - Podcast BuilttoSell.com/profit - Downloadable on the 9 Subscription Model
Jon talks with John Warrillow, Founder, and CEO of The Value Builder System, about the relevancy of what people should be thinking about when it comes to automatic customers. John Warrillow is the founder of The Value Builder System™, simple software for building the value of a company used by thousands of businesses worldwide. Offered by a global network of independent advisors known as Certified Value Builders, The Value Builder System™ incorporates several diagnostic tools, including the Value Builder Score. Those businesses that achieve a Value Builder Score of 90 or greater are worth double the average-performing business. His best-selling book Built to Sell: Creating a Business That Can Thrive Without You was recognized by both Fortune and Inc. as one of the best business books of 2011 and has been translated into 12 languages. John is the host of Built to Sell Radio, ranked by Forbes as one of the world's 10 best podcasts for business owners. In 2015, John wrote another best-selling book, The Automatic Customer: Creating a Subscription Business in Any Industry. John completes the trilogy with his latest book, The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top. Prior to founding The Value Builder System, he started and exited four companies, including one acquired by a public company. He lives with his family in Toronto. You can follow John's work by signing up at BuiltToSell.com. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with John Warrillow: Website: valuebuildersystem.com Twitter: @johnwarrillow, @builttosell LinkedIn: https://www.linkedin.com/in/john-warrillow-a54b241/ Facebook: https://www.facebook.com/ValueBuilder/
Today, we want to share an important discussion that we don't tend to hear a lot of honest conversations about, at least not in a public forum. Freelancers and business owners know that the feast and famine cycle can really take a toll, especially if you're unprepared to handle times of famine. If you've ever been in the middle of a famine in your business, you know how unsettling it can be . . . waiting for that next project, wondering how you're going to make it to the next big check. But it doesn't have to be that way! The feast and famine cycle doesn't have to be on repeat in your translation or interpreting business. There is another way to run a freelance business, and that's what we want to share with you in this conversation.We're excited to welcome our colleague, Yulia Tsybysheva, to join us today!Yulia is a Russian marketing translator based in the UK. Originally from Russia, she's lived in the UK for over 10 years and has worked in the translation industry for over 15. She works with clients in the fashion, beauty, jewelry, and travel industries and specializes in web and app localization, as well as transcreation. Recently, Yulia also started a new role as a Russian Language Lead at Flo Health app.Listen in to hear our conversation with Yulia on:• When and how she started her freelance career, what services she offers, and how her translation business evolved over time• What smart habits have been crucial in her career• Advice for fellow translators who find themselves in a famine cycle• How to maintain a level head about your business when you're in a famine cycle• Tips for navigating the feast/famine cycle and finding long-term ways to overcome it• What marketing methods work best for Yulia, and how she finds time to fit them into her schedule• Smart habit tips to create more times of feast than famine while not falling into a state of burnout• Yulia's tips and tricks on enjoying a freelance career and parenthood, and how she protects boundaries between her work and personal lifeRESOURCES WE MENTIONED IN THIS EPISODE:• Our next Virtual Business Retreat• Yulia's website• Connect with Yulia on LinkedIn and Twitter• Yulia's blog post for the ATA's Slavic Languages Division blog: Localizing digital products into Russian: what is it like?• Yulia's interview for Slovo, the ATA Slavic Languages Division podcast• The Freelance Bible: Everything You Need to Go Solo in Any Industry by Alison Grade• Freelancer Magazine• Mindfulness: An Eight-Week Plan for Finding Peace in a Frantic World by Mark Williams and Denny Penman• Grit: The Power of Passion and Perseverance by Angela DuckworthSee the full list of links and resources for this episode: https://smarthabitsfortranslators.com/podcast-episodes/53
https://entrearchitect.com/wp-content/uploads/2021/10/JohnWarrillowOfficialHeadShot-scaled.jpg ()How To Sell Your Architecture Firm John Warrillow is the founder of The Value Builder System, a simple software for building the value of a company used by thousands of businesses worldwide. Offered by a global network of independent advisors known as Certified Value Builders, The Value Builder System incorporates several diagnostic tools, including the Value Builder Score. Those businesses that achieve a Value Builder Score of 90 or greater are worth double the average-performing business. His best-selling book Built to Sell: Creating a Business That Can Thrive Without You was recognized by both Fortune and Inc. as one of the best business books of 2011 and has been translated into 12 languages. John is the host of Built to Sell Radio, ranked by Forbes as one of the world's 10 best podcasts for business owners. In 2015, John wrote another best-selling book, The Automatic Customer: Creating a Subscription Business in Any Industry. John completes the trilogy with his latest book, The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top. Prior to founding The Value Builder System, he started and exited four companies, including one acquired by a public company. He lives with his family in Toronto. This week at EntreArchitect Podcast, How To Sell Your Architecture Firm with John Warrillow. Connect with John online at http://BuiltToSell.com (BuiltToSell.com), or find him on https://www.facebook.com/BuiltToSell (Facebook), https://twitter.com/BuiltToSell (Twitter), and https://www.linkedin.com/in/johnwarrillow/ (LinkedIn). Please visit Our Platform Sponsors https://arcat.com (ARCAT) is the online resource delivering quality building material information, CAD details, BIM, Specs, and more… all for free. Visit ARCAT now and subscribe to http://arcat.com (ARCATECT Weekly and ARCATAlert). http://EntreArchitect.com/Freshbooks (Freshbooks) is the all in one bookkeeping software that can save your small architecture firm both time and money by simplifying the hard parts of running your own business. Try Freshbooks for 30 days for FREE at http://EntreArchitect.com/Freshbooks (EntreArchitect.com/Freshbooks). Visit our Platform Sponsors today and thank them for supporting YOU… The EntreArchitect Community of small firm architects. The post https://entrearchitect.com/podcast/entrearch/how-to-sell-your-architecture-firm/ (EA418: John Warrillow – How To Sell Your Architecture Firm) appeared first on https://entrearchitect.com (EntreArchitect // Small Firm Entrepreneur Architects).
#ALB82 – John Warrillow This month's episode is slightly different, as you know we normally chat with a client, but today we are taking to bestselling author John Warrillow, who is the author of best-selling book Built to Sell: Creating a Business That Can Thrive Without You was recognized by both Fortune and Inc. as one of the best business books of 2011 and just so happens to be John Lamerton's favourite book. John is also the host of Built to Sell Radio, ranked by Forbes as one of the world's 10 best podcasts for business owners. In 2015, John wrote another best-selling book, The Automatic Customer: Creating a Subscription Business in Any Industry. John completes the trilogy with his latest book, The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top. Let's get the house valued Just because you book a valuation, doesn't necessarily mean you are going to sell your house that month, the same applies for your retirement pot, you check it as you want it to be ready when you are ready to move house or retire. Well, the same applies for your business. Scaling back The pandemic has been a struggle for most business owners, but what many have realised is that actually they are able to operate a much leaner business model, that perhaps you do not need offices and multiple overheads. And this in turn has seen a trend in more lifestyle businesses being created. Subscription models are the way forward John and Jason are HUGE fans of a subscription model, in fact most of their businesses run on this model. But why do they like them so much? Yes or No How much time would you free up by being able to answer employees' questions with a simple Yes or No answer? Learn the art of a “Yesable question” So, do you want to sell your business? You probably don't, but how many of you would like to know you “COULD” sell your business if you wanted too? For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast. And to watch the LIVE recording of each episode of the Ambitious. Lifestyle. Business. Podcast, join our Facebook Group for FREE - you can then watch our ugly mugs in glorious technicolour every month, as well as get BONUS in-between-isodes, and direct access to both of us to ask any questions about this, or any other episode.
Today I have the honor of interviewing John Warrillow. He's the founder of The Value Builder System™. He's written several books including "Built to Sell". He is an expert at helping business advisors and business owners understand the dynamics of how they need to create their business when they're planning to sell it someday. The cool thing is that when you think about the questions and you think about what he's sharing even if you're not planning to sell your business, I'm pretty sure it's going to be a more profitable, dynamic, and successful business. I love this conversation. I heard John on Stacking Benjamin's podcast. I reached out and asked my friend Joe could you introduce us and I'm so happy that this came together because it's really special. Enjoy... John shared - "It was the process by which he sold shoes that was his unique kind of layer competitive edge or differentiation point. Again, it was things like the two-way guarantee, it was the 365 guarantee where you could give them back or return them anytime within the first year. He had a thing where they used to brag about how long people spent on the phone with customers. I think the longest phone call, you can look at it, was over 10 hours with a customer. Those are the kind of things that create a unique way that you sell. So like Amazon buys Zappos for like I think, more than a billion dollars. It wasn't because what they sold was so unique; it was because of the way they sold. So, if you have/find yourself in a situation where you just don't have a differentiated product, remember that you can still create differentiation. You can do it through the way you sell your product; branding your system..." John Warrillow is the founder of The Value Builder System™, a practice management software for business advisors. His best-selling book Built to Sell: Creating a Business That Can Thrive Without You was recognized by both Fortune and Inc. as one of the best business books of 2011 and has been translated into 12 languages. John is the host of Built to Sell Radio, ranked by Forbes as one of the world's 10 best podcasts for business owners. In 2015, John wrote another best-selling book, The Automatic Customer: Creating a Subscription Business in Any Industry. John completes the trilogy with his latest book, The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top. Prior to founding The Value Builder System™, he started and exited four companies, including one acquired by a public company. He lives with his family in Toronto. You can follow John's work by signing up at BuiltToSell.com. Learn more about John: Website: https://valuebuilder.com/ Twitter: @JohnWarrillow / @BuiltToSell LinkedIn: @JohnWarrillow / @ValueBuilderSystem Instagram: @BuiltToSell Facebook: @BuiltToSell / @ValueBuilder
John Warrillow is the founder of The Value Builder SystemTM, a practice management software for business advisors. His best-selling book Built to Sell: Creating a Business That Can Thrive Without You was recognized by both Fortune and Inc. as one of the best business books of 2011 and has been translated into 12 languages. John is the host of Built to Sell Radio, ranked by Forbes as one of the world's 10 best podcasts for business owners. In 2015, John wrote another best-selling book, The Automatic Customer: Creating a Subscription Business in Any Industry. John completes the trilogy with his latest book, The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top. Prior to founding The Value Builder SystemTM, he started and exited four companies, including one acquired by a public company. He lives with his family in Toronto. You can follow John's work by signing up at BuiltToSell.com.
The Small Business Horsepower Podcast www.smallbusinesshorsepower.com
John Warrillow is the founder of The Value Builder System™, a practice management software for business advisors. His best-selling book Built to Sell: Creating a Business That Can Thrive Without You was recognized by both Fortune and Inc. as one of the best business books of 2011 and has been translated into 12 languages. John is the host of Built to Sell Radio, ranked by Forbes as one of the world's 10 best podcasts for business owners. In 2015, John wrote another best-selling book, The Automatic Customer: Creating a Subscription Business in Any Industry. John completes the trilogy with his latest book, The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top. Prior to founding The Value Builder System™, he started and exited four companies, including one acquired by a public company. He lives with his family in Toronto. You can follow John's work by signing up at BuiltToSell.com.
ValuationPodcast.com - A podcast about all things Business + Valuation.
Hi Welcome to ValuationPodcast.com - A podcast and video series about all things related to business and valuation. My name is Melissa Gragg, and I provide divorce mediation and valuation services in St. Louis Missouri.Today we will discuss Business Value Drivers with John Warilow. John is the founder of The Value Builder System™, a practice management software for business advisors. His best-selling book Built to Sell: Creating a Business That Can Thrive Without You was recognized by both Fortune and Inc. as one of the best business books and has been translated into 12 languages. Prior to founding The Value Builder System™, he started and exited four companies, including one acquired by a public company. He lives with his family in Toronto. You can follow John's work by signing up at BuiltToSell.com.John Warrillow is the founder of The Value Builder System™, host of Built To Sell Radio, and author of the bestselling books, Built to Sell: Creating a Business That Can Thrive Without You, The Automatic Customer: Creating a Subscription Business in Any Industry, and The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top.John is the host of Built to Sell Radio, ranked by Forbes as one of the world's 10 best podcasts for business owners. In 2015, John wrote another best-selling book, The Automatic Customer: Creating a Subscription Business in Any Industry. John completes the trilogy with his latest book, The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top. Welcome John!What drives value in a business?What are some examples of value drivers?What selling trends do you foresee with business owners who were hit hard during the COVID-19 pandemic? Post-pandemic?How do owners let potential buyers know they are interested in selling without looking desperate?When should owners tell their employees they are thinking of selling?How can owners create a bidding war for their company? Melissa Gragg CVA, MAFF, CDFA Expert testimony for financial and valuation issues Bridge Valuation Partners, LLC melissa@bridgevaluation.com http://www.BridgeValuation.com http://www.ValuationPodcast.com http://www.MediatorPodcast.com https://www.valuationmediation.comCell: (314) 541-8163 John WarrillowThe Value Builder System, PresidentBuilt to Sell Inc.1 Yonge Street, Suite 1801, Toronto, ON Canada M5E 1W7 John@BuiltToSell.comValueBuilder.comBuiltToSell.comTwitter @JohnWarrillowLinkedIn @JohnWarrillowFacebook @BuiltToSellInstagram @BuiltToSellRadiohttps://BuiltToSell.com/ValuationFor media inquiries, please contact Belinda.bartlett@valuebuilder.com Support the show (http://valuationpodcast.com)
When you've concluded that your company is saleable after going over the minds of potential acquirers, the next thing that you'd want to do is to make sure that you will get the right value for all the hard work you've poured into your business. While most businesses could prove worthy of a huge sum, the dilemma comes in when they don't know how to show buyers what their value is. How then do you avoid getting less than what you deserve from selling your company? In this second part of my conversation with John Warrilow, we discuss the necessary preparations that business owners should do to seal the right deal come selling time. We also talk about possible scenarios that company owners may find themselves in after selling. This is an episode you will surely benefit from if you are planning to sell your company in the future. Discussion Points: 0:00 The Elevation Program 3:18 Welcome back, John 4:21 How relevant is documenting the work that you do 6:50 Pre-Diligence 9:30 Centralization and collation of documents 12:07 The three kinds of business buyers 14:47 The strategic buyer 15:58 Why do you want to sell? 17:48 Talking about your company's worth 21:30 Reaching the point of financial freedom 24:03 Your first business as your training wheels business 27:15 You're growing and growing or you're ripe and rotting About the Guest: John Warrillow is the founder of The Value Builder System™, a simple software for building the value of a company used by thousands of businesses worldwide. Offered by a global network of independent advisors known as Certified Value Builders, The Value Builder System™ incorporates several diagnostic tools, including the Value Builder Score. Those businesses that achieve a Value Builder Score of 90 or greater are worth double the average-performing business. John's best-selling book “Built to Sell: Creating a Business That Can Thrive Without You” was recognized by both Fortune and Inc. as one of the best business books of 2011 and has been translated into 12 languages. He is the host of Built to Sell Radio, ranked by Forbes as one of the world's 10 best podcasts for business owners. In 2015, John wrote another best-selling book, “The Automatic Customer: Creating a Subscription Business in Any Industry.” John completes the trilogy with his latest book, “The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top.” Prior to founding The Value Builder System, he started and exited four companies, including one acquired by a public company. Resources: The Opportunity Assessment (FREE GIVEAWAY FOR A LIMITED TIME) https://tradie.wiki/grow Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed Collect free gifts in the Built to Sell homepage http://builttosell.com/shed Check out the Built to Sell website www.BuiltToSell.com Follow John and Built to Sell on Twitter @JohnWarrillow @BuiltToSell Books mentioned in this episode: The Automatic Customer https://amzn.to/3uL5AcI Built to Sell https://amzn.to/3y6UjFM The Art of Selling Your Business https://amzn.to/3oe6zj8 Search Engine Optimization 3rd Edition https://amz.run/4lzk Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. You can listen from your mobile device right now.
Melanie Johnson and Jenn Foster, owners of Elite Online Publishing, interview John Warrillow, author of Built to Sell, about how to prepare your business to sell and make it more profitable in the process. John Warrillow is a best-selling author and the founder of The Value Builder System™. His first book, Built to Sell: Creating a Business That Can Thrive Without You was recognized by Fortune and Inc. as one of the best business books of 2011 and has been translated into 12 languages. John is also the host of Built to Sell Radio, ranked by Forbes as one of the world's 10 best podcasts for business owners. In 2015, John wrote another best-selling book, The Automatic Customer: Creating a Subscription Business in Any Industry. In 2021, he released The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top. This completes the trilogy of books that teach business owners how to build, accelerate, and harvest the value of their company. Learn More Here
When you're running a profitable trades or contracting business, one of the things you'd like to know is if it's saleable. The problem, however, with the majority of trades businesses is that owners are at the center of it all. And while this kind of business setup works well for you profit-wise, the truth is that it's not going to amount to anything at all during selling time. How then do you prepare your business for sale? In this week's podcast episode, I have a fantastic conversation on the topic of preparing trade or contracting businesses for sale with John Warrilow. He covers three steps in making your business available to acquire - TVR, Productise, and Systematise. We also talk about what is in the mind of a person looking to acquire a business. If you are looking forward to selling your business in the future, this is an episode you will definitely benefit from. Discussion Points: 0:00 The Elevation Program 6:17 John's background 8:18 When John wrote the books he is known for 9:50 What John is currently doing 12:59 Owner-centered businesses are profitable but not transferable 13:49 First step in making your business valuable to acquire 14:09 Teachable, Valuable, Repeatable (TVR) 15:20 Matt shares an example of the TVR process 20:27 Acquirers want recurring revenue 21:09 Installation revenue & monitoring revenue (security campaigns) 22:01 Value is not created in the actual doing of the work 23:19 Paradigm shift in the thought process 23:54 The secret to moving your headspace into recurring revenue 27:50 The Trojan horse effect 30:00 Re-engaging with your database 32:21 How a recurring subscription maintenance plan is helpful for your business 34:28 Managing the finances of a recurring model 38:31 Communicating to a client who isn't having a problem 41:08 Productize 47:21 Systematise - creating processes, SOP's 51:11 What acquirers want to know in terms of processes About the Guest: John Warrillow is the founder of The Value Builder System™, a simple software for building the value of a company used by thousands of businesses worldwide. Offered by a global network of independent advisors known as Certified Value Builders, The Value Builder System™ incorporates several diagnostic tools, including the Value Builder Score. Those businesses that achieve a Value Builder Score of 90 or greater are worth double the average-performing business. His best-selling book Built to Sell: Creating a Business That Can Thrive Without You was recognized by both Fortune and Inc. as one of the best business books of 2011 and has been translated into 12 languages. John is the host of Built to Sell Radio, ranked by Forbes as one of the world's 10 best podcasts for business owners. In 2015, John wrote another best-selling book, The Automatic Customer: Creating a Subscription Business in Any Industry. John completes the trilogy with his latest book, The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top. Prior to founding The Value Builder System, he started and exited four companies, including one acquired by a public company. He lives with his family in Toronto. You can follow John's work by signing up at BuiltToSell.com. Resources: Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed Tradie Web Guys ‘automation' - https://www.tradiewebguys.com.au/automation/ Tradie Web Guys Elevation Program - https://www.tradiewebguys.com.au/elevation/ Tradie Web Guys' Apply (qualification) page https://www.tradiewebguys.com.au/apply/ Collect free gifts in the Built to Sell homepage http://builttosell.com/shed Check out the Built to Sell website www.BuiltToSell.com Follow John and Built to Sell on Twitter @JohnWarrillow @BuiltToSell Books mentioned in this episode: The Automatic Customer https://amzn.to/3uL5AcI Built to Sell https://amzn.to/3y6UjFM The Art of Selling a Business https://amzn.to/3oe6zj8 SYSTEMology https://amzn.to/34kxRMT Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. You can listen from your mobile device right now.
Podcast: 2Bobs—with David C. Baker and Blair Enns (LS 49 · TOP 0.5% what is this?)Episode: Different Pricing ModelsPub date: 2019-06-05Blair is struck by how creative businesses have trouble applying their creativity to their revenue models, so he and David discuss some of the best ways firms can get paid. LINKS Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It by Tien Tzuo The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue by Robbie Kellman Baxter The Automatic Customer: Creating a Subscription Business in Any Industry by John Warrillow 2Bobs Episode 31: “Mastering the Value Conversation” 2Bobs Episode 25: “Pricing Creativity” Pricing Creativity: A Guide to Profit Beyond the Billable Hour by Blair Enns The podcast and artwork embedded on this page are from David C. Baker and Blair Enns, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
Andres Meneses Instagram Influencer - Helping Entrepreneurs to Become an Authority in Any Industry In this episode of Your FIRST $100K Show, Joseph Warren is joined by Andres Meneses to discuss the proven strategies he used to grow his IG to over one million followers. Links WifiLegends.com Subscribe: Apple | Stitcher | iHeart IF YOU ENJOY OUR SHOW AND CONTENT, PLEASE CONSIDER BEING AN AMBASSADOR. WE ARE 100% LISTENER SUPPORTED. CLICK HERE TO SUPPORT Epic Resources: BLOW UP ROCKS™ - THE THERAPY & COUNSELING ALTERNATIVE™ We believe addiction, anxiety, anger, and depression are "rocks" that weigh men down. Our mission is to help you blow them up. BlowUpRocks.com Music: Purple-Planet.com
John Warrillow is the founder of The Value Builder System™, simple software for building the value of a company used by thousands of businesses worldwide. His best-selling book Built to Sell: Creating a Business That Can Thrive Without You was recognized by both Fortune and Inc. as one of the best business books of 2011 and has been translated into 12 languages. John wrote another best-selling book, The Automatic Customer: Creating a Subscription Business in Any Industry. John completes the trilogy with his latest book, The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top. John's website: https://valuebuilder.com/ Ishu's website: https://ishusingh.com/ Starting to know: https://startingtoknow.com/
Nathan Segal has worked as a writer and marketer for 23 years. He has been published over 1,000 times in magazines all over the world and has written 11 book, mostly about computer graphics and photography. He worked as an Associate Editor at WebReference for 5 years and took care of all of the content on their site. His current work is How to Position Yourself as an Expert in Any Industry, where he shows business people how to become the go-to person in their field, by writing a short book which they give away. Learn more about Nathan Segal here Download: "How to Position Yourself as an Expert in Any Industry"
For some author-entrepreneurs, success isn't planned. Instead, it comes from a series of events and being able to see opportunities in those events. This is definitely the story with John Warrillow. He built a successful market research business, with more than $6 million in revenue. Clients included The Bank of America and American Express, and because each job was custom, the profit margins were around 30 percent. My Business Was Worth Nothing One day, John decided to sell his business, assuming it was worth a lot of money. He soon discovered that because he did most of the research and sales, there was actually nothing to sell. John had built a business where he was the most valuable asset. Recalls John: “For me, it was like getting kicked in the groin, it was brutal. It really inspired this journey that I went on to try to understand what makes a business valuable. “Ultimately, we transformed that company. We hired sales people, created recurring revenue, a subscription model, etc. It was acquired years later by a publicly traded company in New York, a New York Stock Exchange listed company,” details John. John details this experience in his first book Built To Sell. This book was recognized by Fortune and Inc magazines as one of the best business books of 2011. It's been translated into 12 languages and since publication has sold almost the same number of copies every week, within plus or minus 20 percent. It's one of those rare evergreen books that just keeps selling. The Amazing Journey To Value Builder Today, John helps companies build and accelerate the value of their company leading up to an exit. He runs a company called Value Builder, which is software used by business advisors to market themselves and to add a value building practice to their firm. He tells Published Author show host Josh Steimle that this part of his entrepreneurial journey began after writing Built To Sell, A questionnaire on the Built To Sell helped businesses determine whether their business was sellable. “Suddenly, we started getting calls from advisors, accounting firms, merger and acquisition firms, asking ‘Could we license that questionnaire on your website?',” says John. “That triggered a light bulb for me to say ‘Why don't I build some tools for advisors to use?' And that's what started Value Builder, which evolved into a practice management software for advisors to use in their firms.” The Importance Of Recurring Revenue John's subsequent books are The Automatic Customer: Creating a Subscription Business in Any Industry, published in 2015, and the newly published The Art Of Selling Your Business. He explains that he wrote The Automatic Customer with much more intention and more thoughtfully than Built To Sell. John explains what he set out to do with The Automatic Customer. “Built to Sell talks thematically about how do you create a business that's not dependent on you. But I had underestimated and given short shrift to this concept of recurring revenue. I just hadn't made it a big enough deal. “What I came to learn through doing some of the research for Value Builder is that recurring revenue is this incredible secret sauce for building a valuable company. If you don't have recurring revenue, it's gonna be very difficult to create a sort of transferable value. And so that's what inspired The Automatic Customer.” Why Selling Your Business Is An Art, Not a Science John's podcast, Built To Sell Radio, alerted him to the fact that some entrepreneurs are able to sell their businesses for much more than the accepted industry average. “I was fascinated by what they were doing differently than all the other folks. And so that's what I really wanted to begin with The Art Of Selling Your Business. This is a bit of a frustration for me . . . valuation experts—people who value businesses—parade around as if there's some formula that values a company and that they are the ultimate arbiters of what a business is worth. In John's experience, businesses can be viewed very differently in terms of value by different acquirers. In The Art Of Selling Your Business John explains that there is indeed an art to selling a business you've worked hard to build. “It's not just zeros and ones. It's not just Excel spreadsheets. There's a way you position your company, market your business,” he details. “There's a way you go about romancing the buyer, so that it entices them into wanting to own your company. And that's not something you could put in a spreadsheet. And that's what I wanted to communicate with this book.” Learn more: If you appreciated this episode, listen to: Bestselling Author Tells How Books Built His Career And: Entrepreneurs, The World Needs Your Book. Don't Let Anyone Talk You Out Of It LINKS LinkedIn FaceBook Twitter BuiltToSell.com BuiltToSell Radio (podcast) SUBSCRIBE TO THE PUBLISHED AUTHOR PODCAST If you enjoyed this episode, don't forget to subscribe on Apple Podcasts, Spotify, Google Podcasts, or anywhere else you listen to podcasts. You can also watch episodes of the podcast on YouTube. And if you want to spread the word, please give us a five-star review (we read every single one!) and share this page with your friends. We also share valuable snippets from podcast episodes on Instagram, Twitter, LinkedIn, and Facebook. ABOUT THE HOST The Published Author Podcast is hosted by Josh Steimle, founder of Published Author. Josh is a book author himself and his article writing has been featured in over two dozen publications including Time, Forbes, Fortune, Mashable, and TechCrunch. He's a TEDx speaker, the founder of the global marketing agency MWI, a skater, father, and husband, and lives on a horse farm in Boston. Learn more at JoshSteimle.com.
For some author-entrepreneurs, success isn't planned. Instead, it comes from a series of events and being able to see opportunities in those events. This is definitely the story with John Warrillow. He built a successful market research business, with more than $6 million in revenue. Clients included The Bank of America and American Express, and because each job was custom, the profit margins were around 30 percent. My Business Was Worth Nothing One day, John decided to sell his business, assuming it was worth a lot of money. He soon discovered that because he did most of the research and sales, there was actually nothing to sell. John had built a business where he was the most valuable asset. Recalls John: “For me, it was like getting kicked in the groin, it was brutal. It really inspired this journey that I went on to try to understand what makes a business valuable. “Ultimately, we transformed that company. We hired sales people, created recurring revenue, a subscription model, etc. It was acquired years later by a publicly traded company in New York, a New York Stock Exchange listed company,” details John. John details this experience in his first book Built To Sell. This book was recognized by Fortune and Inc magazines as one of the best business books of 2011. It's been translated into 12 languages and since publication has sold almost the same number of copies every week, within plus or minus 20 percent. It's one of those rare evergreen books that just keeps selling. The Amazing Journey To Value Builder Today, John helps companies build and accelerate the value of their company leading up to an exit. He runs a company called Value Builder, which is software used by business advisors to market themselves and to add a value building practice to their firm. He tells Published Author show host Josh Steimle that this part of his entrepreneurial journey began after writing Built To Sell, A questionnaire on the Built To Sell helped businesses determine whether their business was sellable. “Suddenly, we started getting calls from advisors, accounting firms, merger and acquisition firms, asking ‘Could we license that questionnaire on your website?',” says John. “That triggered a light bulb for me to say ‘Why don't I build some tools for advisors to use?' And that's what started Value Builder, which evolved into a practice management software for advisors to use in their firms.” The Importance Of Recurring Revenue John's subsequent books are The Automatic Customer: Creating a Subscription Business in Any Industry, published in 2015, and the newly published The Art Of Selling Your Business. He explains that he wrote The Automatic Customer with much more intention and more thoughtfully than Built To Sell. John explains what he set out to do with The Automatic Customer. “Built to Sell talks thematically about how do you create a business that's not dependent on you. But I had underestimated and given short shrift to this concept of recurring revenue. I just hadn't made it a big enough deal. “What I came to learn through doing some of the research for Value Builder is that recurring revenue is this incredible secret sauce for building a valuable company. If you don't have recurring revenue, it's gonna be very difficult to create a sort of transferable value. And so that's what inspired The Automatic Customer.” Why Selling Your Business Is An Art, Not a Science John's podcast, Built To Sell Radio, alerted him to the fact that some entrepreneurs are able to sell their businesses for much more than the accepted industry average. “I was fascinated by what they were doing differently than all the other folks. And so that's what I really wanted to begin with The Art Of Selling Your Business. This is a bit of a frustration for me . . . valuation experts—people who value businesses—parade around as if there's some formula that values a company and that they are the ultimate arbiters of what a business is worth. In John's experience, businesses can be viewed very differently in terms of value by different acquirers. In The Art Of Selling Your Business John explains that there is indeed an art to selling a business you've worked hard to build. “It's not just zeros and ones. It's not just Excel spreadsheets. There's a way you position your company, market your business,” he details. “There's a way you go about romancing the buyer, so that it entices them into wanting to own your company. And that's not something you could put in a spreadsheet. And that's what I wanted to communicate with this book.” Learn more: If you appreciated this episode, listen to: Bestselling Author Tells How Books Built His Career And: Entrepreneurs, The World Needs Your Book. Don't Let Anyone Talk You Out Of It LINKS LinkedIn FaceBook Twitter BuiltToSell.com BuiltToSell Radio (podcast) SUBSCRIBE TO THE PUBLISHED AUTHOR PODCAST If you enjoyed this episode, don't forget to subscribe on Apple Podcasts, Spotify, Google Podcasts, or anywhere else you listen to podcasts. You can also watch episodes of the podcast on YouTube. And if you want to spread the word, please give us a five-star review (we read every single one!) and share this page with your friends. We also share valuable snippets from podcast episodes on Instagram, Twitter, LinkedIn, and Facebook. ABOUT THE HOST The Published Author Podcast is hosted by Josh Steimle, founder of Published Author. Josh is a book author himself and his article writing has been featured in over two dozen publications including Time, Forbes, Fortune, Mashable, and TechCrunch. He's a TEDx speaker, the founder of the global marketing agency MWI, a skater, father, and husband, and lives on a horse farm in Boston. Learn more at JoshSteimle.com.
This week on Mind Body Success, we explore the topics of mindset and mindfulness with the CEO of Authors Who Lead, Azul Terronez. We talk about releasing our expectations and turning inwards to gain the necessary confidence to take the leap in starting a personal project. Azul also shares his own journey from educator to best-selling author and book coach, and how his shift in mindset has helped him achieve his lifelong goals. If you want to learn how to incorporate mindfulness and personal development into your everyday life, this week's episode will divulge some of Azul Teronez's best kept secrets on living a more productive and well-balanced lifestyle. Azul Terronez is a former educator, best-selling author, book coach, and CEO of the six-figure company Authors Who Lead. He has coached Wall Street CEOs, health and wellness gurus, and Emmy award-winning producers to help build their confidence, improve their productivity, and increase their visibility within a company. Join us on this week's episode as we learn more about Azul's personal journey from teaching in the classroom to finding the courage by taking the leap in writing his first book. He even shares some of his personally favourite authors who have shifted his mindset and have helped him along his journey. We talk through the best tips, tools, and strategies to overcome challenges and live a life of prosperity and abundance. Buckle-in for an exciting episode on how you can gain the inner confidence and mindset you need to help you reach your lifelong goals! Listen to the episode on Apple Podcasts, Spotify, or on your favorite podcast platform. Topics Covered: Building the necessary self-confidence to help you achieve your goals. Incorporating a positive mindset and achieving mindfulness in your everyday work. Learning how to shift away from the ‘editor mindset' in order to begin a personal project. Exploring whether creativity is something that is innately human or a process that is teachable. Finding and creating unique ideas that have the ability to ignite an inner passion . Resources Mentioned: Authors Who Lead The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level by Gay Hendricks The Joy of Genius: The Next Step Beyond the Big Leap by Gay Hendricks Conscious Luck: Eight Secrets to Intentionally Change Your Fortune by Gay Hendricks and Carol Kline What Makes a Good Teacher Great? TedxSantoDomingo, Azul Terronez The Smart Passive Income Podcast with Pat Flynn The Art of Apprenticeship: How to Hack Your Way into Any Industry, Land a Kick-Ass Mentor, and Make A Killing Doing What You Love by Azul Terronez Will it Fly? by Pat Flynn Authors Who Lead Summit Guest Info Connect with Azul on his website Authors Who Lead or join the Authors Who Lead Summit to learn more. Follow Us: Apple Podcasts Spotify Transcript Alison Swerdloff: [00:00:00] Welcome to Mind Body Success with your hosts Alison Swerdloff and Dr. Liesa Harte. Listen along as we take you on a life-changing journey into creating success by incorporating mindfulness, self-care, mindset, and personal development. Open your mind, let your adventurous side out, and allow us to motivate you to remove the hustle and overwhelm while shifting your current reality to the life of your dreams. Through conversations with high achievers, you will learn tips, tools, and strategies to overcome challenges and live a life of prosperity and abundance. Let the adventure begin! Welcome to Mind Body Success. Liesa and I are happy you've joined us today for this conversation with Azul Terronez, a former educator, best-selling author, book coach, and CEO of the six figure company Authors Who Lead. In his capacity as the CEO of the company, Azul has enabled Wall Street CEOs and health and wellness gurus sell tens of thousands of books. He's the host of the podcast Authors Who Lead and serves as a creativity coach with CEO's and Emmy award-winning producers to build their confidence, improve productivity, increase their visibility within their companies. Following two decades in education, where he served as a teacher, principal and founding faculty member of High Tech High Graduate School of Education—I will personally want to hear more about that—he has been a keynote speaker and hosted a TEDx talk entitled “What makes a good teacher?”. Azul, thank you so much for joining us today. Azul Terronez: [00:01:48] Thank you so much Alison for having me and you as well. Dr. Liesa Harte: [00:01:52] So, I loved your TEDx talk. Azul Terronez: [00:01:56] Thank you. Dr. Liesa Harte: [00:01:57] I have six children and this is my, you know, so very inspiring. And then I realized when I was preparing that that is a former chapter. And then now you're a creativity coach and have this successful business. So, I was wondering what caused you to shift from being a classroom teacher? And, I realize now that you were principal and school founder also, but it seemed like you really loved the classroom—to now being a creativity coach. Azul Terronez: [00:02:28] Yeah. Well, that's a great question. I think along the way, because I went into teaching in-between things, you know, it's sort of the thing where I couldn't find a job and I was working in television at the time and television jobs come and go, you try to get a job. And I had some background directing children's theater, and I saw a job meeting someone that could speak Spanish, at least mildly, and to be able to work with kids. I didn't ever have a degree in education nor any teaching credential, but they were desperate and they hired me. And, uh, I stayed there for a year and then realized that I had to go back to school and I was like, I'm not sure I'm ready to go back to school again. I had just finished graduate school in a totally different field, so I wasn't necessarily planning to stay, but the kids just kept me there. Man, they taught me more than any of those degrees ever did and so that was really the reason I stayed. Education has its, I have my own, you know, discrepancies with the way it's done, but what I did learn and pushing back on the things that I thought needed to change as the kids were the ones that had all the answers. So, one of my students, we were doing a book fair. When I got into publishing about 2007/2008, my goal was to help every young person that was in my classroom; every eighth grader would graduate as a published author. So, I started publishing students and I had a fair one day of all their books. So it was a book fair, but it was of their published works and people were coming to see their books. And one of the students came to me and said, Mr. Tarnas, where's your book? I want to put it out. And for a second, I thought, you know, I could just lie here and say I was too busy. I focused all about you. And the truth was, I was just scared, and I told them, I said, look, I'm just really afraid to put myself out there. And he said, you don't need to be afraid. And he shrugged his shoulders and walked off. And that's when I realized that I had been telling kids, you can do anything you want, anything you put your mind to, but I wasn't accepting it for myself. So, I started after that to write books, I no longer just talked about it and worried about it, spending 24 years thinking about writing a book, I finally wrote it in 30 days because of that sort of bigger 'why', and that changed my life. And that's where I met Pat Flynn and The Smart Passive Income Podcast, who was also like, wow, you wrote a book in 30 days? We need to talk because I want to know how you did that, and so my life shifted from that moment. It was really an internal shift that came from a kid. Alison Swerdloff: [00:04:51] I want to learn how you did that. Azul Terronez: [00:04:56] You know, I'm glad this is about mindset because honestly it was a mindset. It wasn't that I didn't have the knowledge. You know, I was very skilled in helping people publish books; I knew what it would take, I knew how to run things on Amazon, that wasn't my issue. My issue was believing that my voice was worthy, that it would be any good, could I really get it done? I started before, but never finished. Would anybody read this? Mm-hmm, which is what was in my head. And that's why, I tell you, kids do the most amazing things by just calling you out in a really beautiful way, which is you don't need to be afraid. And the shift was for me, why am I doing this? My 'why' was I really want to figure out how these wonderful people make a living online and travel the world and work from their laptop. I'm in education, locked in a cage, it felt like. I had no idea how people were doing this. So my shift was, I was determined, and I only spent an hour a day. I wasn't spending, you know, 10 hours a day writing a book. I've built a system that realized I had to undo all the training that I had in my mind from schools about what a book is and what it isn't and that's what really helped me. Alison Swerdloff: [00:06:01] So when did you publish your first book? Azul Terronez: [00:06:03] Uh, it was 2014, um, in the fall 2014 was the first book that I published as, under my name, that I wasn't a ghost writer. I've written other books, which is great when they're all, they become number one and have 605-star reviews. But if you're not the one with your name on it, it's easy to just hide behind that. I still struggle with it, to be honest, I have to remind myself how important it is to shine. Alison Swerdloff: [00:06:26] What led you to starting your podcast? Azul Terronez: [00:06:29] You know, it was a little bit selfish in some regards. I wanted to have conversations with authors because I've only had conversations with teachers and educators and I spoke and train teachers all over the world, from Barcelona to Shanghai to Canada to Chile. So, I've had an incredible education life, but I didn't really know too many people out of education. So, I wanted to start interviewing authors and ask them, how did you get here? Did you really write this book? Is your, your name's on it, did you write it or are you just the author? I wanted to know. I wanted people to hear that it wasn't as hard as they thought, or it was every bit as hard as they thought. And my goal, ultimately, was starting. I wanted to be able to interview Gay Hendricks of the book The Big Leap because I really admired him. And, I thought, I'm going to stick at this until I interview him, at least, you know? And, after the first time, I thought I quit. I was so tired of doing it already 10 episodes in. And I was like, there's no way, but I had one author on my show who was a coauthor with him, and I asked, could you ask if he'd be on my show? And she said, yes. So, I, you know, that was, that happened a few months ago. That was amazing. So that was, I've gotten to interview such amazing authors, but like being able to interview him was a goal. So, that was really the main reason. Now, I do love to serve people and help them, but at the beginning, I was motivated from within. Alison Swerdloff: [00:07:54] Now, how do you incorporate mindset and mindfulness in your work with your clients? How do you help them shift their mindset and work with mindfulness? Azul Terronez: [00:08:06] Ya, so that's a great question. So, what I've noticed and part of it was, I was part of the problem, is that we in schools don't teach people to be writers and we definitely don't teach them to be authors or have author mindsets. We teach them to be editors. And what I mean by that is we know we're going to get a grade; we know there's a certain criteria, rubric, thing you have to follow to get the grade, and we edit to the grade. I'm an A student so I will do what it takes to get an A. I'm a B student, what I need to get is a B. So, we type, we edit, we write, we edit it, we delete, we edit, our minds constantly editing towards, will this be good enough for the teacher? And so, we have an editor's brain, so we've been trained to be editors. So that part of your brain is that left side of your brain is really useful to correct and make corrections to pieces of work. It's really poor for creativity. So, what I do for my mindful thinking is I don't let my students or my clients think about writing as words. I make them draw their book first. I say, I want you to draw your book. And a lot of them are resistant. You could imagine doctors, lawyers, dentists, really struggling with this. They're like, I can't draw. I'm like, good. You think you can't draw? So, we're gonna work with that. So, draw me what, you know, use a picture of symbols colors, or show me your book idea. And that is really valuable because it allows them to detach them from having to be right. Um, and that's one of the mindful practices, if you can stop attaching to this 'it's gotta be good' or 'it's gotta be right', and then you actually start to find your way through your story, your truth. If not, what creeps in is what people know as imposter syndrome or writer's block—which isn't a thing, writer's block is a made-up thing. Uh, we don't get plumber's block or carpenter's block or hairstylist block, right? We don't. We get writer's block because it's so much easier to say that there's something I can't do, and really, it's a mindfulness practice that needs to shift. So drawing your book helps you start to talk about a book and see it's real. Words are just the things you put there because you can't be there with the person—reading their book, you know, reading your story, you know, talking to them. And I tell people, people want to be with you. Your words are just part of that. So, once they can detach from their words, they can actually start telling their story. And I don't let them write for a long time, like six weeks into our programs, because I want them to figure out their message. Why are they the unique messenger? I don't want them to focus on the words. That's because their editor brain constantly wants to try to make something right before it's even an idea. And the best books are not the books that are even read or memorized. The best books are the ones that people talk about. Hey, hey, Alison, you look like you're very cheerful and you're upbeat these days. What's going on? You're like, gosh, I've been reading this book, Happiness and Cheerful, Mindfulness, whatever the book is. You're like, I think that's great. I should get that book, right? That's how books have a life, but too many authors are worried about the words and the words are just slightly the best you can do, because if I had a chance to sit and have lunch with Oprah and talk to her about her life and how she got here, I'd much rather do that than read her book about her life. And that's the truth for every human being. We'd much rather be in-person learning about who they are. And so, that mindfulness shift helps authors release all this expectation that it's supposed to be something big. And once they do that, they actually can start showing up on the page. Alison Swerdloff: [00:11:28] Interesting, that's my thought process on writing the books that I've been talking about writing for a year. Azul Terronez: [00:11:37] Ya, because if you believe your book is already in you, then you won't worry about, I have to create a book. You're not creating anything. It is in you, mainly in you, who you are a human. Again, where I learned this was from children. So, as you know, when you get along in years and you start to teach other people, they call you a master teacher, which is just sort of silly. You really don't know anything more than when you started, but I would go do demonstration lessons in classrooms, and I would go in to teach writing and authorship to kindergarten classes and I'd hand out the paper. You remember that paper that has that brownish paper? And I'd hand out colors and I said, okay, everyone, we're going to write a book! And those kids would get so excited, we're going to tell stories and I'd say, you ready? Set, go. And they would just start going. And the teacher was like, oh, we don't have, they don't have writing skills yet, just some of them know the alphabet. I go, don't worry. And they were writing and scribbling, drawing. And then I'd say, time's up and I'd go over to Jose. Jose, show me your, let's go over your story. And it'd be scribbles, I mean, not even pretending like it's writing, but really not much. I said, Jose, what's this about? Well, this is a story about a young aunt who on the way home from school got in trouble. He got lost. Oh, my goodness. And so his mom, who's an elephant, also went looking for him and she got lost. She got stuck in a tree and Jose would go on and tell this beautiful story. And he would fall along on his pictures, falling the doodles, he had it perfectly visioned out and then he would have a beautiful ending. And I said, that's quite a wonderful story. Stories live in you. Words are just the thing you use so that you can pass them on. So, I try to tell people, stop trying to write with words, words aren't the thing, you are the thing. Your imagination, your creativity, your unique view of the world is the thing. And once you start to understand that you stop having all this anxiety because you can't be wrong, how can creativity be wrong? So even if we're writing a very serious book, a very technical book or a memoir, it still has that same principle of it's within you—that the book comes not from your head alone. Not just words, you know, grammatically correct words, that's just what we're trained and that's unfortunately why most people who graduate with a degree in English and/or creative writing don't ever publish a book because they're trained in a way that makes it difficult to believe that they are the ones meant to share their story. Alison Swerdloff: [00:14:01] Very interesting. You've sparked something in Liesa, I can see it in her face. Dr. Liesa Harte: [00:14:13] My first question that came to me when I found out that you are a creativity coach, I'd never heard of a creativity coach. So I was going to ask you, can you really coach creativity, but obviously you can, you've already described it so beautifully, oh my gosh. I mean, I could almost cry. It's like this is so wonderful. Everyone needs to hear you, so glad you're here. Azul Terronez: [00:14:35] I was asked by the co-founder of the Stanford Design School, which was designed, built for engineers to have a more empathetic look at design, the human element. He said, Azul would you be interested in the project teaching creativity? I said, possibly, tell me more. He says, we want to see if we can teach AI (artificial intelligence) to be creative. Well, we're not going to destroy the earth, are we? What are we talking about here? He's like, no, we're just curious about this notion we've, anything mathematical or logical, we've been able to have computers learn. Creativity, we're wondering is that something that innately human or is it teachable? I said, I'm wondering that the biggest problem with, when I go into organizations that are wondering about innovation or creativity and I look around, I said, oh, you don't have a creativity problem. You have a curiosity problem because creativity comes from curiosity. And I don't see any evidence of questions or curiosities anywhere in here and that's your problem. So, where's the opportunity to be curious? And so, my wonder about artificial intelligence is can you teach artificial intelligence to be curious? Because curiosity doesn't have a reason to exist. It just, it's a notion that just lives in you, right. So, I don't know about that, but what I've learned is that I'm not training people to be creative. I'm retraining them to connect to the part of their body and their brain that is creative without them. You don't teach kids to be creative; schools basically undermine creativity and teach them to be compliant, which is different. Sir Ken Robinson talks a lot about schools being the result of killing creativity. I would agree, and it's intentional, it's not a mistake. It's not that we don't know we're doing it in education, we want them to stand up when the bell goes off, we want them to sit down, get their pencil out, we want them to have the behaviors of workers. We don't want them to pause, stop, reflect, question. Alison Swerdloff: [00:16:25] Right? Azul Terronez: [00:16:26] And that's where creativity comes from. Alison Swerdloff: [00:16:28] You know, it's interesting you say that because my daughter is an elementary school teacher, and she has always said she does not want to work with kids above third grade. Part of it, you know, they start getting personalities. And the other part is, she is young at heart. And her mindset is always the creative aspect of things and once you get above third grade, creativity goes out the window. Azul Terronez: [00:16:58] Yeah, well think about it. So, we're all expected to be able to read by third grade and at least have the beginnings of writing, basic writing. And after that, if you don't cling onto it, you're sort of out of luck. That was my problem. I'm pretty severely dyslexic. I don't, I couldn't read at third grade, I flunked freshman English at UCLA. I had to take it again, even though I have a master's degree from UCLA. Ironically, I became an English teacher and a book coach and a creativity coach, but it wasn't because I was good at reading. What I was really good at is everyone else was focusing on the words and I was focusing on what's really happening underneath the surface? What's the subconscious thing that people are thinking here. What's my observation? Why would this be happening? And I'd get, they'd stop me say, okay, did you read that paragraph? What'd you get from it? And I would say something totally right, but it wouldn't be because of the words. I was trying to process this other thing. So, it's just a, it was an intuition built up out of necessity because I couldn't catch up and read the words. I'd go read the book three times just to be able to process what they were doing, but it became a superpower because it's the thing that helped so many kids because I couldn't teach them to the way everyone else was teaching them. I taught them to be authors at a young age. So, when my students walked out as 13-year-olds to maybe have their first job, I said, don't worry about experience. Just write your name on the application and staple it to your book and say, see attached. And that's all, you'll be fine. You'll get whatever job you want. And, so I help them just be more successful, that was more valuable outside of school than it was in, being a published author at 13. And I feel like, yeah, so it was just a switch in the way I was thinking in creativity, you know, it has to be reignited in people. So many people, so many adults that I coach, when they're working on something, whether they'll be YouTubers, I help with YouTubers, which is interesting because I'm not a YouTuber, to be more creative. And part of it is an undoing the blocks that sit in their head to keep them from being the person they're trying to be. So, I say, I'm not teaching you how to do anything. I'm teaching you how to be. That's a different thing. Alison Swerdloff: [00:19:07] Hmm, so you are basically teaching them how to be the best forms of themselves, without changing their thought, without changing them. Azul Terronez: [00:19:15] Right, without judging them too soon. I'm okay to be critical about your work, but don't do it before you create it, do it after. It's okay to go, hmm, I could have done that differently. I will next time. But don't do that while you're creating the thing because you'll never finish or you'll never feel proud or you'll never get the thing that's so important out of you that it's actually not just good, not just great. But, like, the only thing that, you're the only one that could be creating this, there's no other way, there's nobody else like you on earth. So don't create the thing that everyone else can create, create the thing that you stand for and that's uniquely you. And the reason I say that is, you know, in the world outside, we're all basically selling sunshine, right? What I mean by that is, authors are focusing on content. Oh, if I get really good content then I'll be worthy. If it's good, unique, different, and... my friend Jadah Sellner who is a co-founder of Simple Green Smoothies says, how so? There's no unique messages in the world. There's just unique messengers. And I would agree. You're not creating anything new. So, stop trying to tell people your sunshine's better than the sunshine down the street. You know, what's important is that you think about you. So, when I was a kid, I got a science kit. You know, you got a telescope, microscope, and a magnifying glass. And I love the magnifying glass because quickly figured out besides seeing things up close, that I could burn my friend's leg. That was really cool. Just the right angle, right. And you could start a leaf on fire, or unfortunately I burned a few ants I owned so karma for, but what I learned from that was that ordinary sunshine, which just warms your hand, if it goes through a lens, can ignite. So, most of my authors come here wanting me to talk about their sunshine, their thing they're creating and I want to focus on them. I said, you're the lens. You're the only thing that's going to ignite this, not the content because if you write the book on 101 ways to, you know, use butter, someone will just come around and write the 102 ways. You're never going to beat someone on content, but if you're unique and show your shine through you, there's no one else that can be you. And it will be so magnificent because your uniqueness is the gift. So is this a lot of reframing and mindset work with authors to give them confidence to do the thing that they're meant to do. Alison Swerdloff: [00:21:33] Very interesting. Do you work with clients just one-on-one, or do you do groups? Azul Terronez: [00:21:38] Yeah, I do both. So, I got a lot of one-on-one clients at the moment and it's hard because I can't keep up. I can only have so much time in the day, but I do group programs. So, I built a process around this method that basically helps people utilize that skill to be creative. And we've called it the Diamond Method where you basically, just like a diamond has carrots and all the different parts, the four Cs to get clarity and all the things that... we have the same thing for our programs. Because the people get clarity, then they commit to it, they create, and they crystallize. That's how they make a message. So basically, my group program is following my method and then we have author success coaches that coach them through it. Mainly, it's the writers that come to CSR and group programs. I do coach creatives, one at a time: actors, comedians, screenwriters. It's interesting who comes to find me and how they find me. I don't always know. But what they're trying to do is find that breakthrough, that thing that they're trying to get through. So those group programs are great because you follow a method, but you also have accountability, which is the other part. You can't just think about it. You have to do the thing. Alison Swerdloff: [00:22:45] Right. You actually have to walk the walk and do the… and talk the talk. Azul Terronez: [00:22:49] Yeah. Words have to show up on a page, right? Just because you have a good idea. I do love the premise of the TED organization, ideas worth spreading, and that's basically an important thing to keep in mind. And when I've coached TEDx speakers, they'll come to me and will say, I really want a great idea, a big idea. And I say, well, I think that's a misunderstanding. There are no big ideas. And they're like, wait, what do you mean? I said, well, I think what you're talking about is an idea worth spreading. And they're like, yeah, that's it. I said, well, think about this. You have to think about something you've noticed that other people have walked over and just walked by, like at an Easter egg hunt where they had eggs or some treasure hunt, everybody was looking, and they walked right by it. But you stopped and found it somehow, you said, hey, did you guys notice this? And like, oh my gosh, I've never noticed that. That's interesting. That's a small idea, teeny idea that you notice that other people just didn't notice or pay attention to. So, big ideas are really just small ideas that more than one person talks about. And the more people talk about it, the bigger it seems, but the truth is it's every great idea is a small idea. Alison Swerdloff: [00:23:56] Very interesting. Now I have a question for you, how do you keep your mindset focused on your passion? Azul Terronez: [00:24:04] You know, part of my practice is morning meditation because, to be honest, I live in my head just like everyone else if I'm not careful. So, my mindful practice starts with meditation. It starts with, you know, some of the work that I got when I met Gay Hendricks, focusing on the things that I'm trying to put into the world. And then also, having a creative part of my day. I don't try to force my creativity to be something specific, but it might be today. I'm learning the ukulele, which is something I've tried. I'm trying to rewire my brain to be like a kid who can do things because they believe they can. So, at 50, picking up the ukulele and going, okay, this is going to be a journey. It's part of that creative practice. So having creative time every day, that has no, like, there's no purpose. Right, I'm not trying to do anything that's separate from writing. Writing to me is a doing activity for me cause it's part of my business. But I really try to just have that time of expression, Gay Hendrickson and his book Joy of Genius talks about it as how much time in the day are you wanting to live your life in that zone of genius, being the creator? And if you're not doing it, then ask yourself why? And then ask yourself, how much will I give myself today to be a creator? So, I sit and played the ukulele or draw or read or be in my creative zone for half-hour and every day I add a little bit to it. My goal is to spend four hours a day being creative. I'm not there yet because I haven't quite got my zone of genius kind of cranking, but it's getting more and more easy to make a living and then not worry about the rest, that four hours of creativity, that has nothing to do with my business is really what's fueling it because I find myself more able to do things I couldn't do when I was trying to do the work of a business. Alison Swerdloff: [00:25:54] How long have you had your practice? Azul Terronez: [00:25:55] 2015 is when we started. My husband and I both were working traditional jobs; he was in healthcare and worked in executive leadership and development. And I was in the teaching position, I was an instructional coach. When he decided to leave and went from making the six figures to driving Lyft for $12 an hour, and Uber. And then I got a job in Shanghai and shifted, and then I left that and said, you know what, we're going to make a go at this. And we were empty nest at the time and thought, well. We packed up everything we owned into two suitcases and sold or donated everything else and spent several years traveling the world, living in our suitcase, in different parts of the world. That was amazing, and that's how we started our business because we had so little, we didn't have cars, we didn't have a mortgage. We just, you know, let's live in Portugal this year, this month, let's go to Italy, let's travel, let's do whatever our heart desires. And that's when the business actually thrived when we were actually living our truest life. So, yeah, that was about, that was 2015 and 2017 when we both left our jobs, we had no other income besides our jobs. So that was, besides our business, so that was a huge shift for us. Alison Swerdloff: [00:27:10] That's great. Now, what did you do? You were mentioning about your learning, your education, you know, doing the ukulele or things like that, but when you're not focused on your work or helping others, what do you personally enjoy doing for fun? What are some of your hobbies? Azul Terronez: [00:27:26] Yeah. You know what, I love doing yoga. I realized I was storing a lot of my, maybe angst or anxiety in my body—not trying to, but I think that's where it lives. I didn't realize that. So, I didn't start yoga until I was almost 40 and realized that I was able to do a lot of work that was internal by moving my body different. I coached an author who was an Ayurvedic practitioner to write a book a few years ago, and I learned a lot about your whole body, how it's connected and how it can heal itself. And one of the ways that she talked about was yoga. So, that's something I love to do. I like to read and because of my podcasts, I, you know, I read every book that comes to my podcasts. I read a lot of books. Ironically, because I'm dyslexic, I learned to speed read so I could read very fast. So, I might get through a book in an hour or two. It might take five, so that's fun. I like to read. And when the world was open, I like to participate in Alison Swerdloff: [00:28:24] I like that terminology. Azul Terronez: [00:28:25] Right, I don't know how else to say it and stay in the positive vibe. I would participate in the story slams, which are things like The Moth, The Moth Organization, where you have to tell a story in five minutes or less. And so, yeah, it's really great. There's a podcast also they do. But you put your, you basically go to these live events and there are judges and there's a topic and you put your name on a piece of paper and throw it in the hat and they call your name. You tell a story and then you get juried. You get judged, crazy pressure and exhilarating at the same time. So, I like storytelling, I miss that going to those things and putting my name in the hat, which means I have to constantly be working on stories in my head. And, lastly, travel. Travel is one of my passions, you know. When we left, we didn't have a home. For awhile, for several years, our kids would go, okay, where's Christmas this year? Where's the Thanksgiving this year? I was like, wow, we're going to be in Paris. We're going to be the south of France. We're going to be, you know, Asheville, North Carolina, wherever we decided that we'd be. So, travel is great. And our kids also love travel. So that's something else that really fuels me and allows me to visit, meet people I've met on the road and stay with them, visit them. That's pretty amazing. I didn't really travel until I was later in life as well. So, having friends all over the world is pretty amazing. Like, I could call up somebody, I want to be in South America, and I could probably find two or three people I could visit while I'm there. I think that's incredible. Alison Swerdloff: [00:29:55] Very cool. Liesa, do you have any further questions? Dr. Liesa Harte: [00:29:56] No, I'm just mesmerized. I'm so excited to know you now. Azul Terronez: [00:30:00] Oh, Liesa, thank you so much. I wasn't sure what to expect when I saw that you asked, I'm always a fan of helping podcasters out because I know it's hard to get guests that you care about. Especially getting started, and I was very fortunate enough to have Pat Flynn as my first guest. And I really appreciated that he took that time to do that. And so whenever people ask me, I try to make time for it because it never hurts. Alison Swerdloff: [00:30:23] Actually, I do have one further question: with everybody that, all the books you've read, what stands out as one of your favorites and why? Azul Terronez: [00:30:33] You know, more recently, one of my favorite books, there's a couple, but one of the most recent I am biased towards Gay Hendricks was his book called Conscious Luck. It's a more recent book. The reason it stands out, the reason it stands out to me is that the idea that there is good fortune and poor fortune, good luck and bad luck, and you can choose which one you have and there's science behind it. And there's evidence that go-lucky people, if you ask them, they're just lucky. If you ask them, they tell you I'm lucky. And I changed my fortune completely because I'm incredibly lucky. And I think that changed everything about the way I see the world. I've always known it, but it just helped reaffirm, like, oh no wonder, great things happen to me. You know, I was interviewing the creator of the game, board game Pictionary. Maybe you've heard of that? Incredible game. I met him, we got connected. He was on my podcast and he told his story how he was a 26-year-old waiter who basically had an idea for game, didn't know anything about business. There was no internet at the time, took a risk and built this game, assembling them by hand at first. Became the most popular games of the world. We were chatting and then we got offline, and he asked me, hey, would you coach me? Would you spend some time with me? And I was thinking, who am I? And I was like, oh, I'm incredibly lucky. That's it, I'm just lucky. That's why these things happen to me. So, I just, that, that book really struck me. And another book that's really struck me early on was this book called Bluefishing. It was about this idea of this bricklayer who, basically, is sort of like the guy that can make anything happen. You want to get married at the Vatican? He could make it happen. If you want to parachute on the stage, play in a journey concert, he can make it happen. It's just an interesting premise. And I thought the way he does it is by delighting people more than you expect to be delighted. That people that he connects with, the celebrities, the hosts, these incredible people, and also the people that he serves. He has a really high niche, people with lots of money use of service. You can imagine, hey, I want front row tickets and I want to meet Mariah Carey at a music award—he makes it happen. But I thought it was fascinating because I just, that's a world I don't know anything about, but I thought it was fascinating. And I really loved, and I'm biased again because helping Pat Flynn “Will It Fly?” was really great because I learned about how to build a business while helping someone write a book. So that was like amazing to me. So, I got the benefit of being the first one who had all this content, the first one to read it, the first one to have the first copy, but it proved itself out because my life is the way it is because of that book. So, another incredible book for me. Alison Swerdloff: [00:33:08] Great. Azul, thank you so much for joining us. This has been a wonderful conversation. I know Liesa and I have both learned a lot from you and we've thoroughly enjoyed it. Now, if the people listening to this interview want to get in touch with you or reach out to you or learn more about your business, how would they do that? What is your website or email address? Azul Terronez: [00:33:28] Yeah, they go to authorswholead.com. That's where you have stuff about our programs, about my podcasts. It's great to listen to podcasts. That's something I think anybody who wants to be an author, you can hear first-time authors talk about what it was like, and also very seasoned authors, New York Times best-selling authors. That's what I love about it, is it's a mix. That's a great place to go. And if they really want to hear more behind the scenes and they want to learn from these people, they could go to the authorswholeadsummit.com and it's a free summit where I interviewed 35+ authors—authors agents, book, marketers, anyone he could think of in the book industry. And they can hear over 40 hours of teaching around what it is to write a book. So, it's sort of like all contained in one spot and they can do that for free authorswholeadsummit.com. Alison Swerdloff: [00:34:18] That's excellent. Thank you again. I know I'm going to go to the, to your website and look at that. I've always been interested in that area of things. So, it would be very interesting to listen to the summit. Azul Terronez: [00:34:31] Awesome. Well, it's been lovely. Thank you so much for having me. Alison Swerdloff: [00:34:34] We've enjoyed it as well. Thank you for joining us and have a wonderful afternoon. And thank you again. Azul Terronez: [00:34:40] Thank you both. Alison Swerdloff: [00:34:53] Thank you for listening to the mind, body success podcast and being part of our amazing community. We hope you've enjoyed this conversation and glean some tidbits that you can incorporate today to start changing your life. Our goal is to be your guides, and we look forward to continuing to provide amazing content. Don't forget to join in the discussion at mindbodysuccesspodcast.com for full show notes, resources, and further conversation. If you have a specific topic idea, feel free to recommend it. We look forward to seeing you on our next episode. See acast.com/privacy for privacy and opt-out information.
The topic of today's podcast is HOW TO SELL A BUSINESS, AND GET THE MOST OUT OF IT so, if you're a business owner, an entrepreneur, or if you're planning to start a business sooner than later, you don't want to miss the precious advise my guest John Warrillow, the author of the newly released book which we will discuss today, titled The Art of Selling Your Business will share in this comprehensive interview.But if you're an employee, and entrepreneurship is not in your agenda, you may find value in this episode too.You see, businesses are creatures, and as such they evolve constantly, they go through ups and downs, and they change hands.Understanding the various life cycles of a business, including the ones that may lead to a change of ownership, can help you gain a wider understanding of your industry, of the economy as a whole, and plan your future accordingly.My guest John Warrillow is the founder of The Value Builder System, a software tool for building the value of a company used by thousands of businesses worldwide. John is also the author of the best-selling books Built to Sell: Creating a Business That Can Thrive Without You which was recognized by both Fortune and Inc. as one of the best business books of 2011 and of The Automatic Customer: Creating a Subscription Business in Any Industry. John is the host of Built to Sell Radio, ranked by Forbes as one of the world's 10 best podcasts for business owners and a speaker whose engaging style and the array of case histories will entertain you, inform you, and make you think…….
John Warrillow is the founder of The Value Builder System™, a simple software for building the value of a company used by thousands of businesses worldwide. Offered by a global network of independent advisors known as Certified Value Builders, The Value Builder System™ incorporates several diagnostic tools, including the Value Builder Score. Those businesses that achieve a Value Builder Score of 90 or greater are worth double the average-performing business. John is the author of the bestselling book, Built to Sell: Creating a Business That Can Thrive Without You, which was recognized by both Fortune and Inc magazines as one of the best business books of 2011. Built to Sell has been translated into 12 languages. John’s next book, The Automatic Customer: Creating a Subscription Business in Any Industry, was released by Random House in February 2015 and has since been translated into eight languages. In 2021, John released The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top. This completes the trilogy of books which teach business owners how to build, accelerate, and harvest the value of their company. As the host of Built to Sell Radio, John has interviewed hundreds of founders about their exit. Forbes ranked John’s podcast as one of the ten best podcasts for business owners. Before founding The Value Builder System™, John started and exited four companies.
Our special guest on this week’s episode of M&A Masters is John Warrillow, the Founder and President of The Value Builder System™. He is also the host of Built To Sell Radio, and the author of the bestselling books, Built to Sell: Creating a Business That Can Thrive Without You, The Automatic Customer: Creating a Subscription Business in Any Industry, and The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top.
John Warrillow is a best-selling author and founder of The Value Builder System. His team helps businesses worldwide to build the value of their company using his software system and a team of independent advisory experts. His best-selling books include Built to Sell: Creating a Business That Can Thrive Without You, The Automatic Customer: Creating a Subscription Business in Any Industry, and his latest is The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top. John also hosts Built to Sell Radio, a podcast where he interviews hundreds of founders about their exit and is ranked as one of the ten best podcasts for business owners. Today, John shares the inspiration for his trilogy of books on building, accelerating, and harvesting a business's value. He reveals the one thing that makes a company more valuable and how you can happily exit when selling your business. He highlights what you need to know before starting the process of selling your company and the tricks to watch for from potential buyers. He shares information on the people you will need to help you and the biggest mistakes to avoid when selling your business. He also shares how you can position your company to increase the sales price and the most important thing you can do when selling a business. “The way you position your company and talk about it in the marketplace has a huge impact on its value.”- John Warrillow This week on SmallBizChat Podcast: Resources Mentioned: Connect with John Warrillow: This episode is sponsored by… Plastiq People and businesses everywhere use Plastiq to pay for virtually everything using their credit card, even where cards aren't accepted. From business expenses, suppliers, rent, taxes, raw materials, and more - Plastiq makes it fast and easy to pay for purchases. Plastiq allows you to rack up points from your credit card reward programs and offers global payments, the ability to pay in cash from your bank account, and more! Take two minutes and make a payment with Plastiq today at www.plastiq.com. Plastiq. It's the smarter way to pay. Become Your Own Boss Book GIVEAWAY! The 2020 pandemic has been so hard on America's small businesses - and America in general. If you're ready to start your dream business, then look no further! I'm currently giving away 1,000 free copies of my best-selling book: Become Your Own Boss in 12 Months. This book has helped over 100,000 people like you to start, build, and grow their small businesses… and now it's your time to shine. All you have to do to get your hands on a free copy is head over to www.beginmybiz.com/freeoffer to sign up for your free offer. You only pay shipping. Let's End Small Business Failure - Together! Thanks for tuning into this week's episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.See omnystudio.com/listener for privacy information.
Fellow Growing the Future trailblazers, I hope you're ready for this episode of GTF. This is episode is going to completely change the way you look at your business. In this episode, Dan interviews John Warrillow: the author of three best-selling books Built to Sell: Creating a Business That Can Thrive Without You, The Automatic Customer: Creating a Subscription Business in Any Industry, and The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top. He is also the host of Build to Sell Podcast. Here's what you will learn: The importance of structuring your company so it can thrive without youWhy selling a business is an art that requires masteryWhat are the key elements of mastering the art of selling your businessThe concept of unique abilityHow this concept is measured and how it can help you position your companyThe number one reason entrepreneurs sell their companiesThe number one reason entrepreneurs can't let go of their businesses To learn more about John visit https://builttosell.com/And if you want to be part of the Growing the Future community make sure to say hi on social at: LinkedIn: https://www.linkedin.com/in/dan-aberhart-b36203b6/Instagram: https://www.instagram.com/growingthefuturepodcast/Say hi to Dan: https://www.instagram.com/aberhartdan/ Also, don't forget to share this episode with your fellow Growing the Future trailblazers and subscribe to the podcast. Become a Growing the Future Insider and be the first one to be informed about podcast releases a what's the latest in our community by going to http://growingthefuturepodcast.ca.
About This Episode: John Warrillow is the founder of The Value Builder System™, a simple software for building the value of a company used by thousands of businesses worldwide. Offered by a global network of independent advisors known as Certified Value Builders, The Value Builder System™ incorporates several diagnostic tools, including the Value Builder Score. Those businesses that achieve a Value Builder Score of 90 or greater are worth double the average-performing business. His best-selling book Built to Sell: Creating a Business That Can Thrive Without You was recognized by both Fortune and Inc. as one of the best business books of 2011 and has been translated into 12 languages. John is the host of Built to Sell Radio, ranked by Forbes as one of the world's 10 best podcasts for business owners. In 2015, John wrote another best-selling book, The Automatic Customer: Creating a Subscription Business in Any Industry. John completes the trilogy with his latest book, The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top. Prior to founding The Value Builder System, he started and exited four companies, including one acquired by a public company. He lives with his family in Toronto. Find out more about John at: The Art of Selling Your Business - https://builttosell.com/selling/ Check out our YouTube Channel: Jeremyryanslatebiz Make Extraordinary a reality: jeremyryanslate.com/extraordinary See the Show Notes: jeremyryanslate.com/836 Sponsors:Gusto: This episode is sponsored by Gusto. Run your payroll the easy way, the same way we do at Command Your Brand. You'll get a. $100 Amazon Gift Card just for running your first payroll! http://www.jeremyryanslate.com/gusto Audible: Get a free 30 day free trial and 1 free audiobook from thousands of available books. http://www.jeremyryanslate.com/book
About This Episode: John Warrillow is the founder of The Value Builder System™, a simple software for building the value of a company used by thousands of businesses worldwide. Offered by a global network of independent advisors known as Certified Value Builders, The Value Builder System™ incorporates several diagnostic tools, including the Value Builder Score. Those businesses that achieve a Value Builder Score of 90 or greater are worth double the average-performing business. His best-selling book Built to Sell: Creating a Business That Can Thrive Without You was recognized by both Fortune and Inc. as one of the best business books of 2011 and has been translated into 12 languages. John is the host of Built to Sell Radio, ranked by Forbes as one of the world's 10 best podcasts for business owners. In 2015, John wrote another best-selling book, The Automatic Customer: Creating a Subscription Business in Any Industry. John completes the trilogy with his latest book, The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top. Prior to founding The Value Builder System, he started and exited four companies, including one acquired by a public company. He lives with his family in Toronto. Find out more about John at: The Art of Selling Your Business - https://builttosell.com/selling/ Check out our YouTube Channel: Jeremyryanslatebiz Make Extraordinary a reality: jeremyryanslate.com/extraordinary See the Show Notes: jeremyryanslate.com/836 Sponsors:Gusto: This episode is sponsored by Gusto. Run your payroll the easy way, the same way we do at Command Your Brand. You'll get a. $100 Amazon Gift Card just for running your first payroll! http://www.jeremyryanslate.com/gusto Audible: Get a free 30 day free trial and 1 free audiobook from thousands of available books. http://www.jeremyryanslate.com/book
Daniel Marco is the CEO and Co-Founder of Growth Institute, the leading online executive education company for C-level executives at fast-growing firms. He is a keynote speaker and a CEO Coach, with a mission to help one million entrepreneurs scale their companies faster and with less drama. Tune in as Gabe interviews Daniel and they discuss some of the common pitfalls entrepreneurs end up falling into when they begin to scale their business in this week’s episode! Key Takeaways: Who is Daniel and what does he do? What are some of the biggest mistakes that entrepreneurs are constantly making? A daily team meeting is huge. More doesn’t always equal better. You can scale down, make more money, and be happier! The ideal sweet spot for profit is between eight and 12 employees. Every growth stage your business goes through, you have to go through the “valley of death.” Usually, when you have between 20 and 50 employees, you are having a horrible time. Daniel was happiest when he had four employees. What is Daniel’s “why”? Why does he keep creating companies? Daniel shares some of the growing pains he’s currently experiencing. When you’re thinking about growing, what should you be aware of? What’s Daniel’s BHAG right now? What’s Daniel’s process to help you scale effectively? It all starts with defining what you believe success is. Whenever there is no trust, there is no commitment. No commitment means no accountability. What are some of Daniel’s favorite books this year? Daniel shares what he wishes he’d learned sooner about his career. Resources: Freedomblueprintshow.com Danielmarcos.co Impact X Daniel on LinkedIn The Automatic Customer: Creating a Subscription Business in Any Industry, by John Warrillow The Challenger Sale: How To Take Control of the Customer Conversation, by Brent Adamson and Matthew Dixon
To some, selling your business is a sellout and that you should build a business for legacy and pass it on to your family. To others, before you even open the doors of your business you should have a plan for how you're going to sell the business and every day in business be growing it to sell it. I don't think it matters what other people think you should do with your business. I think what matters is what you want to do with your business. And that may change overtime as well. Whether you plan on selling your business or not, understanding the principles of what somebody is looking for if they want to buy it can help your business achieve greater success. Even if you never sell. My guest today is John Warrillow, founder of Built to Sell and The Value Builder System, a successful entrepreneur himself and the author of numerous podcasts and books on building and selling businesses. John and I talk about his latest book The Art of Selling Your Business: Winning Strategies and Secret Hacks for Exiting on Top. He shares what is really involved with selling and growing a business and the questions you need to ask before, during and up to the moment of sale. If you've ever thought it would be great to sell your company you'll want to listen to this episode . If you're thinking about starting a business, you'll want to listen to this episode. If you have a business and think you want to pass it on to your family , you definitely want to listen to the end of this episode for John's view on passing your business to your family. John Warrillow is the founder of The Value Builder System™, a simple software for building the value of a company used by thousands of businesses worldwide. Offered by a global network of independent advisors known as Certified Value Builders, The Value Builder System™ incorporates several diagnostic tools, including the Value Builder Score. Those businesses that achieve a Value Builder Score of 90 or greater are worth double the average-performing business. John is the author of the bestselling book, Built to Sell: Creating a Business That Can Thrive Without You, which was recognized by both Fortune and Inc magazines as one of the best business books of 2011. Built to Sell has been translated into 12 languages. John’s next book, The Automatic Customer: Creating a Subscription Business in Any Industry, was released by Random House in February 2015 and has since been translated into eight languages. In 2021, John released The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top. This completes the trilogy of books which teach business owners how to build, accelerate, and harvest the value of their company. As the host of Built to Sell Radio, John has interviewed hundreds of founders about their exit. Forbes ranked John’s podcast as one of the ten best podcasts for business owners. Before founding The Value Builder System™, John started and exited four companies.
SUPPORT ME ON PATREON WATCH MUSIC is not a GENRE VIDEOS and MORE Rock. Pop. Funk. Soul. Electronic. What do these words have in common? AT LEAST two things: 1. They're all so-called “genres” of popular music; and B. They're all included on the two albums in this podcast. Why does that matter? Compilations like these matter more than ever. The music industry learns as it grows. It tries things, and the things that work it doubles down on, then quadruples down on, until they don't work anymore. So it tries other things and so on and so on. One thing it tried that worked – and by “worked” I mean for promotion, sales & programming – was to create the idea of genres. To target market to people who they assume like a certain kind of music more than other kinds. And fuck if it didn't work like a charm every step of the way. So the industry kept creating more genres, kept subdividing existing genres, kept narrowing the targets for each one. The many successes of that strategy are hard to dispute, but I'm gonna do it. Here's one negative effect the industry doesn't care about: the extreme factionalization of music in all forms of media, which segregates fans and squashes the communal experience of music. Blah blah blah – we might care about that, but that doesn't sound like a business or money issue, right? WRONG. And this is why the industry SHOULD care about it. The over-targeting of demographics and the over-reliance on genres and categories and labels in general, have so excluded huge numbers of potential fans that every facet of the music industry is LOSING MONEY. It's leaving money on the table by alienating fans who don't “belong” in a demographic it has over-defined as more inclined to be into a certain genre. So this isn't just about lovey-dovey come together-ness. It's about COLD HARD CASH. And that's the way to convince ANY INDUSTRY that discrimination and not caring about some people and the communal experience in general is a bad thing. It hurts the bottom line. Aaaaaand why did I go into this rant for this episode? Because K-Tel's annual hits collections were the exact opposite of this. They were cashing in, sure thing. But more than that, deliberately or not, they were acknowledging that it's possible and even LIKELY that ONE music fan might actually be into MANY kinds of music. It's something the industry has majorly dropped the ball on, and has been suffering for years now because of it. It's something the internet as a business extension is also REALLY FUCKING HORRIBLE at – I mean algorithms now do extreme factional targeting that the pre-internet industry could only dream of. But it's also something that the CITIZENS of the internet do very well. Some do. And in fact I'd say more do than don't. More music fans are seeking out more kinds of music than the percentage of fans who only stick to their assigned demographic genres. More musicians are denouncing genres as creative AND business prisons. So give some love to these two amazing hits collections from 1982 & 1983. Albums like this are the grandparents of diversity and connection. ALL of my band REC's releases this year – four EPs and one album – were birthed from my MUSIC is not a GENRE project. It's my way of shattering artistic, commercial and social boundaries. Go listen to what I've released so far, here on REC's YouTube page, and you'll hear what I mean: REC on YouTube What types of music do you like that you're “not supposed to”? Do you remember K-Tel?? Discuss dammit! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/nick-dematteo/support
So you need to rapidly innovate yourself as an entrepreneur moving forward. If you’ve always wanted to be an entrepreneur the Pocket MBA is a fit for you. Perhaps you have found yourself unemployed (or underemployed) and are looking to recreate yourself fast fast – this is your book. Are you over 50 years old and looking to capitalize on your experience to make a great living – this book is for you. Are you new to business but unable to find a rewarding career opportunity? This book offers prescriptive guidance on how to be a successful entrepreneur! Based on the Finder, Minder, Grinder professional services framework, this book is for everyone, young or old, who is considering being an entrepreneur in ANY INDUSTRY. About HarryHarry Brelsford is the founder of SMB Nation (www.smbnation.com) from Bainbridge Island, Wash. He is a long-time entrepreneur who has served customers and mentored others.He holds an MBA in Project Management from the University of Denver (and numerous certifications such as MCSE, MCT, CNE, et al) and is the author of 23 books on business and technology topics. His 20 years of small and medium business (SMB) business and technology experience were supplemented by teaching 12+ years at night as an adjunct professor at Seattle Pacific University and other higher-learning institutions. He served as the Dean in the Graduate School of Technology at Aspen University (where he was awarded a PhD in Letters).Harry is an in-demand speaker at industry events. Harry’s recent books include the “How to Be an MSP” and he has published over 400-articles in business (Washington CEO, Colorado Business, Alaska Business Monthly) and technology magazines (ChannelPro, Microsoft Certified Professional magazine, etc.). An active entrepreneur, Harry is the force behind the Pocket MBA, Telephonation, Cloud Nation and XPmigrations.com.
John Warrillow is the Founder of The Value Builder System™, a cloud-based assessment tool that business owners use to assess their company's scalability. John has helped more than 55,000 business owners improve their company's value by up to 71%. He's the author of Built to Sell: Creating a Business That Can Thrive Without You. Both Fortune and Inc magazines have recognized the book as one of the best business books. John also wrote The Automatic Customer: Creating a Subscription Business in Any Industry, and he hosts Built to Sell Radio, where they interview founders about their exit journey. In this episode… What was your ultimate goal when you built your business? Whatever your reason was, if you don’t build your business like you intend to sell it, your company will most likely not survive even a single day without you. Of course, you don’t have to sell your business if you don’t want to but wouldn’t you want to build a company that can survive any situation? This is the crux of today’s episode with John Warrillow. Join Dr. Jeremy Weisz as he talks with John Warrillow of The Value Builder System™ on this episode Inspired Insider about the value of building a business that can thrive and survive even without you. Tune in as John explains why people are opposed to selling their company, how they can overcome that mindset, and the steps business owners can make in order to make their company salable even when you have no intention of selling it.
The Podcast for Business Network Support: Guest Harry Brelsford, CEO at SMB Nation Harru joins me to promote his new book, set to be released on Labor Day. The Pocket MBA: Instant Entrepreneur is for anyone that is looking to be an entrepreneur in ANY INDUSTRY. You will learn how to get “the business,” manage […]
Don't miss the 3 fundamentals of business! These 3 things are essential to a profitable and successful business in ANY INDUSTRY! Also, we talk a little bit about the importance of answering the phone and some tips when you do! Check out the LIVE show on Turf's Up Radio on Mondays and Wednesdays from 10am-11am est. To listen live just download the Turf's Up Radio app from your app store!
On today’s episode I speak to Azul Terronez, author of The Art of Apprenticeship: How to Hack Your Way into Any Industry, Land a Kick-Ass Mentor, and Make A Killing Doing What You Love. In this episode we discuss: Whatever you need to go to get it done, do it. Whatever works for you is what you should do. Get out of your usual place to write, to avoid distractions. Find a “writer space” to change your scenery when you are writing, so it feels different than where you live and work. I was looking for the big idea in the book. There is no such thing as big ideas: There are small ideas that every walks over but you stop and you pick it up and go, “hey, did you notice this?” The small idea becomes a big idea the more you talk about it. When you are leading from a place of service, you are like a magnet everything else kind of comes to you. All writers struggle with the same things, we are all in it together. Enjoy the episode!
Azul Terronez has been called a book whisperer He helps leaders write and publish books that people love so they can create their brand, grow their audience, and increase their influence.His signature coaching program is built around the idea that creating books is about building the conversation that you want to own. Azul is the CEO of Authors Who Lead™ and the host of the top writing podcast Authors Who Lead. His TEDx talk “What Makes a Good Teacher Great” has been viewed over 1.6 million times. Azul's clients have included Wall Street Bestseller, Pat Flynn from the Smart Passive Income Podcast, Jadah Sellner co-founder Simple Green Smoothies and Dana Malstaff the founder of Boss-mom. He lives in Austin, Texas.You'll LearnHow to travel the world, do something you love and make moneyHow to discover your passionHow to overcome your fears to follow your dreamsHow to make the leap and leave your comfort zoneHow to leverage your superpower to create personal successWhy a personal transformation leads to more fulfilled lifeHow to find balance with your career and personal lifeResourcesAuthors Who LeadTEDx talk “What Makes a Good Teacher Great”The Art of Apprenticeship: How to Hack Your Way into Any Industry, Land a Kick-Ass Mentor, and Make a Killing Doing What You Love, by Azul TerronezCory Calvin's personal websiteSign up to receive podcast updates
Rob and Paul host Dave Monahan, CEO of Kleer, an advanced, cloud-based platform that enables dentists to easily design and manage their own dental membership plan and offer it directly to their patients. In this episode, Rob and Paul chat with Dave about why a dental practice should consider implementing a membership plan now as part of their COVID-19 recovery strategy, how a membership plan can help patients access the care they need and drive treatment acceptance, the impact that a membership plan can have on dental practice results and best practices for implementing a membership plan (spoiler alert - DIY isn't one of them). Listeners who want to learn more about Kleer can visit www.kleer.com, and they can email Dave at Dave@Kleer.com. Listeners who want to reach out to Paul can do so at Paul@DentalNachos.com and those who want to reach out to Rob can do so Rob at Rob@RMontgomery-Law.com. For the inquisitive minds, here are links to the books Dave and Rob mention on this podcast: “The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue” by Robbie Kellman Baxter: Click here. “The Automatic Customer: Creating a Subscription Business in Any Industry” by John Warrillow: Click here. “Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions” by Dan Ariely: Click here.
Regina Gulbinas is a business strategist who has worked with over 100 businesses, helping them scale correctly and in many cases re-organize. In this episode, Regina shares how she teaches CEOs how to run and grow their company correctly, preventing them to become major bottlenecks of their own company in terms of decision making and infrastructure resulting in improved cash-flow and long-term success and profitability. “Take responsibility that you’re the CEO, that you’re the leader. A lot of people are struggling and usually, business owners are the biggest bottleneck in their own business. ” – Regina Gulbinas Why you have to check out today’s podcast: Discover why it is important to teach CEOs and business leaders to make better and profitable decisions Learn the reasons why business owners become the major bottlenecks of their own company in terms of decision making and infrastructure Learn how to fail-proof your business in any industry with knowledge and infrastructure towards long-term success and profitability Learn More about the 3X Value Growth™ Model Go to www.3xvaluegrowth.com/model Episode Takeaway: What’s Regina’s number one priority to her clients? “My number one priority is to teach the CEO to make better and profitable decisions because if I can’t do that, they’re going to continue going down the rabbit hole.” – Regina Gulbinas Resources|Links eBook: Fail-Proof Your Business in Any Industry. Get them here: https://www.reginagulbinas.com/free-stuff/ Connect with Regina Gulbinas: Website: https://www.reginagulbinas.com/ LinkedIn : https://www.linkedin.com/in/regina-gulbinas-82423120/ Facebook : https://www.facebook.com/ReginaGulbinasBusinessStrategist/ Twitter: https://twitter.com/ReginaGulbinas
My guest this week is Matt McWilliams, an affiliate and joint venture partner manager that helps companies to make more money via affiliate marketing, leverage affiliate relationships to maximize income, rock product launches and turn the grind into less of a grind. Matt has worked with entrepeneurs and companies like Brian Tracy, Ray Edwards, Lewis Houwes, Michael Hyatt, Shutterfly, and Ziglar Inc who have trusted him to manage their affiliate launches. If you're interested in growing your influence, creating a bigger impact, and making more money, you won't want to miss this interview. Learn More About Matt McWilliams and Receive His Free Gift: Get Matt McWilliams' FREE Report on 'Where to Find the Top Affiliates in ANY Industry (and Get Them to Promote Your Product) at: http://mattmcwilliams.com/driven Visit Matt McWilliams' Website at: https://mattmcwilliams.com Follow Matt McWilliams on Social Media: Facebook: https://www.facebook.com/MATTMCWILLIAMSCONSULTING/ Instagram: https://www.linkedin.com/in/matthewrmcwilliams/ Whether you are new to The Driven Entrepreneur Podcast or are a fan, please don't forget to rate, review and subscribe to the show. Your support and your reviews help this show to attract prolific guests and to provide the best listening experience possible. Also, I love to hear from the fans and listeners. Please share your feedback, guest suggestions, or ideas for show topics with me on social media. Follow Matt Brauning on Social Media: Facebook: https://www.facebook.com/mattbrauning Instagram: https://www.instagram.com/mattbrauning/ Twitter: https://twitter.com/mattbrauning Visit Matt Brauning's Websites: www.mattbrauningpodcast.com www.fireboxbook.com Get a copy of my brand new book, "The Firebox Principle," on Amazon: https://www.amazon.com/Firebox-Principle-Drives-Every-Entrepreneur-ebook/dp/B07FDKK9QW
Ep #202 - My guest this week is Matt McWilliams, an affiliate and joint venture partner manager that helps companies to make more money via affiliate marketing, leverage affiliate relationships to maximize income, rock product launches and turn the grind into less of a grind. Matt has worked with entrepeneurs and companies like Brian Tracy, Ray Edwards, Lewis Houwes, Michael Hyatt, Shutterfly, and Ziglar Inc who have trusted him to manage their affiliate launches. If you're interested in growing your influence, creating a bigger impact, and making more money, you won't want to miss this interview. Learn More About Matt McWilliams and Receive His Free Gift: Get Matt McWilliams' FREE Report on 'Where to Find the Top Affiliates in ANY Industry (and Get Them to Promote Your Product) at: http://mattmcwilliams.com/driven Visit Matt McWilliams' Website at: https://mattmcwilliams.com Follow Matt McWilliams on Social Media: Facebook: https://www.facebook.com/MATTMCWILLIAMSCONSULTING/ Instagram: https://www.linkedin.com/in/matthewrmcwilliams/ Whether you are new to The Driven Entrepreneur Podcast or are a fan, please don't forget to rate, review and subscribe to the show. Your support and your reviews help this show to attract prolific guests and to provide the best listening experience possible. Also, I love to hear from the fans and listeners. Please share your feedback, guest suggestions, or ideas for show topics with me on social media. Follow Matt Brauning on Social Media: Facebook: https://www.facebook.com/mattbrauning Instagram: https://www.instagram.com/mattbrauning/ Twitter: https://twitter.com/mattbrauning Visit Matt Brauning's Websites: www.mattbrauningpodcast.com www.fireboxbook.com Get a copy of my brand new book, "The Firebox Principle," on Amazon: https://www.amazon.com/Firebox-Principle-Drives-Every-Entrepreneur-ebook/dp/B07FDKK9QW
This week I’m excited to have special guest Mark Stiving on the show! Mark is the Chief Pricing Educator at Impact Pricing. Mark is the author of “Impact Pricing: Your Blueprint for Driving Profits. He is also the host of the Impact Pricing Podcast. Mark currently helps companies understand how buyers perceive their value and helps them create price offerings that better reflect their value. My kind of guy indeed! Mark and I discuss all things pricing on this episode of The Pricing is Positioning Podcast! In this episode, Mark and I discuss Mark’s business background Pricing Endings Pricing online products and subscription-based services Pricing for consultants and coaches How buyers perceive value Connect With Mark: Website- https://impactpricing.com/ Podcast- https://impactpricing.com/resources/podcasts/ LinkedIn- https://www.linkedin.com/in/stiving/ Twitter- https://twitter.com/MarkStiving Connect with Paul The Product Pricing Roadmap Web: www.paulklein.net LinkedIn - https://www.linkedin.com/in/paulkleintv/ Facebook - https://www.facebook.com/paulkleintv Instagram - https://www.instagram.com/paulkleinTV/ Twitter - https://twitter.com/PaulKleinTV YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg Episode Links: Subscription Growth Calculator - Free Spreadsheet www.championsofvalue.com Accelerate Your Subscription Business-Online Course Impact Pricing: Your Blueprint for Driving Profits Subscribed: Why the Subscription Model Will Be Your Company's Future The Automatic Customer: Creating a Subscription Business in Any Industry *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com
Dans ce nouvel épisode, nous sommes samedi matin 7h30, et j'ai rendez-vous avec mon invité du jour : Kevin Polizzi, le fondateur de Jaguar Network, une société spécialisée dans le cloud. Dès que je pénètre dans son bâtiment « Quanta », je suis frappé par la modernité, l'espace, et le design du lieu. Très rapidement, je me rends compte que l'entretien, va être très tech. J'espère que je vais suivre ;) Dans l'intro de mon interview, je donne 3 chiffres : 38 - 100 - 1000 : Kevin a seulement 38 ans, il a vendu 75% de sa société 100 millions au groupe Iliad, et est en passe de créer 1000 emplois. Pourquoi garder 25% et ne pas partir au soleil ? Pour Kevin, l'aventure de Jaguar Network n'est pas terminée. Il veut voir sa société grandir, et encore plus quand elle est adossée à un géant comme Iliad (groupe de Xavier Niel, patron de Free). Puis il précise également qu'il reste encore très proche de ses collaborateurs qu'il ne veut pas lâcher. Ingénieur de formation, il nous raconte ses débuts avec son frère jumeau. Du code, des courants faibles, un tournevis, ils montent ses premiers serveurs pour héberger des sites internet. A l'époque ça s'appelait l'hébergement de sites, aujourd'hui, nous parlons de Cloud. Lors de notre conversation, il nous raconte comment il rencontre Robert Louis Dreyfus, connu pour avoir diriger l'OM ou Adidas, mais ce n'est pas ce qui intéresse Kevin. Robert Louis Dreyfus dirige LDCom, une société qui déploie de la fibre noire et qui veut concurrencer France Télécom. Kevin tente de travailler avec LDCom, il doit y arriver pour faire évoluer le projet Jaguar Network. Mais les commerciaux ne lui propose pas de conditions qu'il peut accepter. Par le plus grands des hasards, un matin, Kevin au volant de sa 205, s'arrête pour faire le plein d'essence. Il tourne la tête et voit une grosse Mercedes, et Robert Louis Dreyfus. Il se lance, en parle, et 48 heures après, Kevin signe un contrat avec LDCom. C'est parti ! Dans la première partie de notre conversation, Kevin Polizzi nous raconte : la création de Jaguar Network, la vente au groupe Iliad pour 100 millions d'euros et les rapports qu'il entretient avec Xavier Niel, le fonctionnement des data centers et leur empreinte carbone, le développement des infrastructures (fibre, câbles sous marins), la fiabilité et sécurité des data centers, sa vision du cloud act, et sa vision géopolitique des états interconnectés. Dans une seconde partie, nous abordons des sujets comme : la tech en général, l'intelligence artificielle (IA), avec des faux débats comme la voiture autonome, le big data, et son importance croissante dans les années à venir, la French tech et son implication au quotidien pour accéder des jeunes pousses. Enfin, nous terminons, comme d'habitude, par des questions personnelles : son organisation dans la semaine, Les livres qu'il lit ses mentors, ses succès et échecs. A la fin de notre conversation, Kevin Polizzi, reçoit comme tous les samedis matin, une startup pour l'aider et l'accélérer. Il offre son temps, son expertise, et son expérience à ces jeunes pousses pour les aider à présenter des business plan aux VC (Venture Capital), banques ou Business Angel. Ce samedi matin, il recevait une société qui veut « verdir » le sport automobile, et construisant des moteurs électriques. J'ai eu la chance de participer à ce brainstorming. Notes de l'épisode: La carte des câbles sous-marins : http://submarinecablemap.com/ Livres cités : Creativity, Inc. de Edd Catmull AI Superpowers de Kai-Fu Lee The Automatic Customer : Creation a Subscription Business in Any Industry de John Warrillow
109 The One with Super Villain Royalty, Brian Fisk Episode 109: Show Notes Nation! You have heard me speak on this show previously about going to trade association functions to expand your knowledge level. Going to these events is also a great way to expand your network. I love meeting new water treaters. By this, I mean new to the industry water treaters and new to me water treaters. We, as water treaters, all have a story in us, and I love to hear it! Taking my advice, I went to the ASHRAE trade show this past January. It was huge! You can hear all about it on episode 73. When you listen to this episode, you hear me interview people I already know and people I just met. Truthfully, I didn’t expect to find some of the people I already knew at that trade show. People like Gary Garcia and Colin Frayne of episodes 101 and 102. I think this goes to show when you do try to expand your network, you will surprisingly find people you know in places you don’t expect. One of the new people I met was Brian Fisk. Brian struck me as an enthusiastic water treater. And... He is a fan of Scaling UP! H2O. How could I not immediately like him? As we spoke at the ASHRAE show, it was clear we had a lot in common and he had some great stuff to share. Why not have him share it on the world's favorite industrial water treatment podcast? Please enjoy my interview with Brian Fisk. Key Points From This Episode: Water Conferences [0:03:42] Brian’s Transition [0:10:54] How Valuable Water Treater Is? [0:16:24] Getting Along With Different Generations [0:18:32] Convincing A Client [0:23:19] Tips On Servicing [0:26:50] CWT (Certified Water Technologist) [0:30:15] Common Bad Practices [0:32:40] Getting Into Water Treatment Industry [0:33:32] And a lot more! Tweetables: "Make sure that you're fixing the problems before it becomes a problem." @BrianFisk @traceblackmore #scalinguph2o #scalingup #scalinguppodcast #scalingupnation #TheOnewithSuperVillainRoyalty #scale #watertreatment #ScalingUPto100 #CWT #ASHRAE "You can have all the answers in the world but if you can't convey them well, then they're just going to fall in deaf ears." @BrianFisk @traceblackmore #scalinguph2o #scalingup #scalinguppodcast #scalingupnation #TheOnewithSuperVillainRoyalty #scale #watertreatment #ScalingUPto100 #CWT #ASHRAE "A rising tide raises all boats." @traceblackmore @BrianFisk #scalinguph2o #scalingup #scalinguppodcast #scalingupnation #TheOnewithSuperVillainRoyalty #scale #watertreatment #ScalingUPto100 #CWT #ASHRAE Links Mentioned on this episode: Brian Fisk on LinkedIn Company Website 064 The One with the Youngest CWT Books: The Automatic Customer: Creating a Subscription Business in Any Industry Mastering the Complex Sale Drop by Drop: Articles on Industrial Water Treatment: James McDonald
For all you marketers and entrepreneurs out there hustling to try and get people in the door of your funnel I got some bad news for you...You're working too hard! Not something you usually hear huh? Well listen in because I have a strategy for you to capitalize on the saying of "working smarter, not harder!" For all you workaholics out there like me that might be tough to hear, but believe me it will be well worth it. If you are an online marketer in this day in age I will bet that you are tired of spending all your money on mentorship and training, then having to give away your best valued content FOR FREE, and after all that for opt-ins and leads that are potentially unqualified! If you answered YES to any of those then you need to attend my FREE WEBCLASS this Friday at 10AM pst / 1PM est! We are going to deep dive on the #1 lead generation strategy that can explode ANY BUSINESS in ANY INDUSTRY! I am going to outline exactly why this tool is so powerful and why no one wants you to know about it! Still Not Convinced?? As a BONUS all participants who stay until the end will be given a FREE TEMPLATE of this EXACT lead generation strategy webpage which is ready to plug and play when you are! Learning online marketing is a LOOOONG road and if you aren't having fun then my guess is your customer isn't either...LET'S CHANGE THAT! SEE YOU FRIDAY :) REGISTER HERE: bit.ly/Webclass-Reg
Blair is struck by how creative businesses have trouble applying their creativity to their revenue models, so he and David discuss some of the best ways firms can get paid. LINKS Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It by Tien Tzuo The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue by Robbie Kellman Baxter The Automatic Customer: Creating a Subscription Business in Any Industry by John Warrillow 2Bobs Episode 31: “Mastering the Value Conversation” 2Bobs Episode 25: “Pricing Creativity” Pricing Creativity: A Guide to Profit Beyond the Billable Hour by Blair Enns
Antje Eichhorn ist die Gründerin der Produktfarm in Hennigsdorf bei Berlin, auf der sich alles rund um Workshops dreht. Zu ihr kommen Startups und KMUs für maßgeschneiderte Kreativitäts-& Innovationsworkshops um ihr Angebot zu schärfen und ihr volles Marktpotenzial zu entdecken. Antjes unfairer Vorteil sind ihre zwei Perspektiven. Ihre erste Ausbildung mit einem Diplom in Industrial Design hat sie von der kreativen Seite hin zur wirtschaftlichen Perspektive geführt. Für sie wurde klar, dass Ideen haben alleine nicht hilft sondern diese vor allem wirtschaftliche Relevanz erzeugen müssen. Für diese Perspektive hat Sie noch einen Master in Brand Management nachgelegt und sich auf Marken- & Designstrategie spezialisiert. Sie hat 3 Jahre in der Innovationswerkstatt der Daimler AG gelernt wie ein Konzern Workshops nutzt und professionell betreibt. Workshops sind mächtige Werkzeuge, wenn sie mehr sein dürfen als nur bunte Zettel an der Wand. Sie wurde zur Expertin für Workshopkonzeption & Moderation, sowie Research und Expertenakquise zur Bearbeitung von Zukunftsthemen. Genau dieses Wissen stellt sie heute jungen, kleinen und mittleren Unternehmen zur Verfügung auf der Produktfarm. Dafür hat sie ein eigenes Format entwickelt: in Produktfarm MarketFit Workshops verknüpft sie bewährte Methoden (wie z.B. Design Thinking und daraus resultierende Elemente) aus den Bereichen Design-, Brand- und Innovationsmanagement. Jeder Workshop wird für die individuelle Situation des Kunden maßgeschneidert. Dadurch entsteht in den Workshops eine hohe Effizienz und viel Klarheit. Weil Antje dabei immer wieder für die Suche nach dem Firmennamen um Rat gebeten wurde, hat sie 2017 dafür ein eigenes Produkt entwickelt. „Workshop in a Box für Unternehmensnamen“. In diesem Workshopformat zum Selbermachen werden Gründer und Unternehmer sicher vom ersten Einfall bis zur marktrelevanten Idee für den neuen Firmennamen geführt. Dein größter Fehler als Unternehmer? Die richtige Sprache finden die von meiner Zielgruppe verstanden wird und das Fach-Chinesisch hinter mir lassen (war schwer und ist sicher noch nicht abgeschlossen). Hier musste ich selbst ein bisschen Flughöhe lassen damit Passagiere gewissermaßen einsteigen können. Einfacher wäre wahrscheinlich gewesen weiter für Konzerne zu arbeiten, die dasselbe Vokabular benutzen. Meine ZG Gründer und KMUs habe ich aber ganz bewußt gewählt, um „die Kleinen“ mit den Waffen der Großen zu stärken. Deine Lieblings-Internet-Ressource? YouTube Buchtitel 1: Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation; Tim Brown [audiobook_button url="http://tomstalktime.com/audiobooks/"][/audiobook_button] Buchtitel 2: The Automatic Customer: Creating a Subscription Business in Any Industry; John Warrillow [audiobook_button url="http://tomstalktime.com/audiobooks/"][/audiobook_button] Kontaktdaten des Interviewpartners: produktfarm.de post@produktfarm.de Hier geht´s zur Namensfindung mit Workshop in a Box (klick) Und hier geht´s zum kostenlosen Ebook: Diese 5 Fehler solltest Du bei der Namenssuche vermeiden (klick) +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Mehr Freiheit, mehr Geld und mehr Spaß mit DEINEM eigenen Podcast. Erfahre jetzt, warum es auch für Dich Sinn macht, Deinen eigenen Podcast zu starten. Jetzt hier zum kostenlosen Podcast-Workshop anmelden: http://Podcastkurs.com +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Erfolg kann man lernen. Jeder. Im Erfolgspodcast TomsTalkTime von Tom Kaules lernst Du in inspirierenden Interviews und einzelnen Storys die Strategien von erfolgreichen Unternehmern und Prominenten. Du lernst in Experten-Interviews wie erfolgreiche Menschen erfolgreich geworden sind und warum sie erfolgreich bleiben. Wie sie den richtigem Umgang mit Erfolg und auch den Umgang mit Niederlagen gelernt haben. Das richtige Mindset ist wichtig, um richtig viel Geld zu verdienen, glückliche Beziehungen führen, mit sich selbst im Einklang zu sein und dadurch Beruf und Familie bestens miteinander vereinbaren zu können. Einschalten. Zuhören. Sich motivieren und Inspirieren. Lernen. Tun. Erfolg haben.
7 Steps to Make Millions in Any Industry. Don’t forget to subscribe to Valuetainment: http://bit.ly/2aPEwD4 Visit the official Valuetainment Store for gear: https://www.valuetainmentstore.com/ Download the FREE PDF: http://www.patrickbetdavid.com/7-step...
This episode concludes my 3 part series on evaluating your business. To recap, my first episode on this topic was about improving the value of your business. Brandon Hall discussed his experience with business valuations and why they are important. The second episode featured Ryan Turbes, Ryan is a CPA who painted a realistic picture of payout and what a buyer looks for in a deal. This episode focuses on value building and the 8 key value drivers that buyers consider when purchasing a company. John Warrillow returns to my podcast to explain the value builder system and how it streamlines the due diligence process. There are a ton of resources and tools we will share with you during this episode, so tune in to learn how to create a clear roadmap to getting the best price possible for your business. What you will learn: A recap of my business evaluation series. The importance of creating a company that will run without you. John’s background in business. The beginnings of The Value Builder System company. What his company does. The Built to Sell podcast. The Value Build survey and what it means for your business. John’s typical customer. Industry standards have nothing to do with company value. The 8 key drivers the Value Builder System uses. What to fix first based on your value builder score. Why earn-outs are an imperfect tool. What are vendor take-backs and how do they work? The benefits of a high value builder score. The cash flow teeter-totter and how it affects a deal. How to find recurring value in your business. What is monopoly control? John’s advice on how to avoid shiny object syndrome. John’s parting words for the listeners. Takeaway: Obviously, you need to get your value builder report and see the areas your business needs to improve. Value builder reports are free, only take a few minutes to complete and give you a roadmap that will make your sales process smoother. Link and Resources Built to Sell Podcast GEXP Collaborative The Value Builder System John Warrillow on Twitter Built to Sell: Creating a Business That Can Thrive Without You by John Warrillow The Automatic Customer: Creating a Subscription Business in Any Industry by John Warrillow About John: John Warrillow is the founder of The Value Builder System, a company that helps business owners improve the value of their company. As of 2017, The Value Builder System has served 40,000 users. John is the author of the bestselling book Built to Sell: Creating a Business That Can Thrive Without You, which was recognized by both Fortune and Inc Magazine as one of the best business books of 2011. Built to Sell has been translated into four languages. John’s next book, The Automatic Customer: Creating A Subscription Business In Any Industry was released by Random House in February 2015. Prior to starting The Value Builder System, John started and exited four companies, including a quantitative market research business that was acquired by The Corporate Executive Board (NYSE: CEB)
This episode concludes my 3 part series on evaluating your business. To recap, my first episode on this topic was about improving the value of your business. Brandon Hall discussed his experience with business valuations and why they are important. The second episode featured Ryan Turbes, Ryan is a CPA who painted a realistic picture of payout and what a buyer looks for in a deal. This episode focuses on value building and the 8 key value drivers that buyers consider when purchasing a company. John Warrillow returns to my podcast to explain the value builder system and how it streamlines the due diligence process. There are a ton of resources and tools we will share with you during this episode, so tune in to learn how to create a clear roadmap to getting the best price possible for your business. What you will learn: A recap of my business evaluation series. The importance of creating a company that will run without you. John’s background in business. The beginnings of The Value Builder System company. What his company does. The Built to Sell podcast. The Value Build survey and what it means for your business. John’s typical customer. Industry standards have nothing to do with company value. The 8 key drivers the Value Builder System uses. What to fix first based on your value builder score. Why earn-outs are an imperfect tool. What are vendor take-backs and how do they work? The benefits of a high value builder score. The cash flow teeter-totter and how it affects a deal. How to find recurring value in your business. What is monopoly control? John’s advice on how to avoid shiny object syndrome. John’s parting words for the listeners. Takeaway: Obviously, you need to get your value builder report and see the areas your business needs to improve. Value builder reports are free, only take a few minutes to complete and give you a roadmap that will make your sales process smoother. Link and Resources Built to Sell Podcast GEXP Collaborative The Value Builder System John Warrillow on Twitter Built to Sell: Creating a Business That Can Thrive Without You by John Warrillow The Automatic Customer: Creating a Subscription Business in Any Industry by John Warrillow About John: John Warrillow is the founder of The Value Builder System, a company that helps business owners improve the value of their company. As of 2017, The Value Builder System has served 40,000 users. John is the author of the bestselling book Built to Sell: Creating a Business That Can Thrive Without You, which was recognized by both Fortune and Inc Magazine as one of the best business books of 2011. Built to Sell has been translated into four languages. John’s next book, The Automatic Customer: Creating A Subscription Business In Any Industry was released by Random House in February 2015. Prior to starting The Value Builder System, John started and exited four companies, including a quantitative market research business that was acquired by The Corporate Executive Board (NYSE: CEB)
''You are only a good teacher if you learn.'' - Azul Terronez Have you ever thought about writing a book, but didn't know where to start? You probably have a million ideas rolling around in your head, but can’t exactly figure out how to process all the information and present it in a way that makes sense for your intended audience. Maybe you’ve already committed to the process of writing a book, but you are constantly asking yourself ‘why am I writing this?’ or ‘who am I writing this for?’ These hurdles are very normal when it comes to learning how to write a book, which is why I wanted to invite my good friend Azul Terronez to join me on the podcast. Azul is an educator, TEDx speaker and the author of of the best selling book The Art of Apprenticeship: How to Hack Your Way into Any Industry, Land a Kick-Ass Mentor and Make a Killing Doing What You Love. He is the Co-Founder of Authors Writing Academy and coaches authors like Pat Flynn from Smart Passive Income and Dana Malstaff, of Boss-Mom.com. Azul also coached me through the writing process for The Front Row Factor book, which would never have been possible without his encouragement, guidance, wisdom, and ongoing support! Be sure to listen to the entire episode, as Azul shares an incredible offer that you won’t want to miss! To find out more about Azul and his coaching services, visit his website at CoachAzul.com. Here’s a Quick Breakdown of Our Chat… [08:30] Find out how Azul created a new life for himself by deciding to coach online influencers and thought leaders through the book writing process. [13:00] The most important question to ask yourself if you’re considering writing a book. [17:10] Learn how to speak to your intended audience and make a clear connection with your reader. [21:50] Ok, you know you want to write a book, but what now? Azul breaks down the step-by-step process he uses to help clients gain clarity and go from idea to execution. [32:23] When is it time to hire a coach to help you write your book? [41:12] Azul recounts some of the most transformational moments of his life. [46:45] What makes a good teacher great? Azul shares his tips and the awesome piece advice that he got from Seth Godin ''Ask the question ‘what is this for?’ and then really listen.'' - Azul Terronez Enjoying the Show? For iTunes listeners, get automatic downloads and share the love by subscribing , rating & reviewing here! Links and Resources [SITE] Coach Azul [SITE] Authors Writing Academy [BOOK] The Art of Apprenticeship: How to Hack Your Way into Any Industry, Land a Kick-Ass Mentor, and Make A Killing Doing What You Love [COURSE] Azul’s Coaching Offer to Front Row Factor Listeners [BOOK] The Front Row Factor: Transform Your Life with the Art of Moment Making [EVENT] 1-Day Business Breakthrough [BOOK] Will It Fly: How to Test Your Next Business Idea So You Don’t Waste Your Time or Money [COACH] Jadah Sellner [BOOK] Evolved Enterprise [EVENT] Mastermind Talks Your Ratings and Reviews Matter! If you’re enjoying the show, let us know about it HERE o/
On today's show, Robert Coorey MBA shares his ‘Life Changing Question’. A question that has empowered him to repeatedly grow businesses and become one of Australia’s most successful entrepreneurs. Robert also covers How he broke the world record for the most number of people in a webinar and how you can apply the technique too. How to identify and ‘feed a starving crowd’. Why you should not try to educate the market on what they need, and instead find out what they need and give it to them. How to find the pains, frustrations, hopes and aspirations of your potential clients. The ‘3-star’ Amazon technique to identify what prospects need and give it to them. How to create a ‘Best Selling’ book on Amazon. Why marketing should be about telling stories and not selling – marketing is about good content. How to help clients connect emotional benefits to your services. The power of focus, sticking to your goal and not getting distracted. Life changing question: ‘What do the clients want?’ How to get an unlimited budget from your clients Resources Mentioned in this show: FREE BOOK: https://feedastarvingcrowd.com/check-out-paperback-e-book-free/ The Automatic Customer: Creating a Subscription Business in Any Industry John Warrillow
In today's episode of The Art of Passive Income, Mark and Scott talk with Justin Cooke. Justin is a virtual nomad running a successful business, Empire Flippers—honest website brokers in a not so honest niche. The boys discuss investing in not only raw land but virtual real estate. Justin shares his story about how he came to be a website broker. If you are looking to invest, digital real estate is a great option! Justin walks us through... how to pick just the right website why you may want to invest in a tougher sell how you can create a passive income with already developed websites outsourcing—working and managing VAs the best platforms for managing VAs the future of virtual real estate This is an episode you won't want to miss! TIPS OF THE WEEK Mark: Make a nice ROI on your time and delve deeper into the transparent and trustworthy world of EmpireFlippers.com in a world of sleaziness. Avoid the muck and go to EmpireFlippers.com. Scott: Read the book The Automatic Customer: Creating a Subscription Business in Any Industry by John Warrillow and learn how to create a subscription business in your industry. Justin: Read the book Built to Sell: Creating a Business That Can Thrive Without You by John Warrillow. Learn from a fictional story how to properly manage your business and apply it in real life and improve your business. Also, check out WebEquityShow.com and learn how to buy and close deals on websites. Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?
John is the creator of The Value Builder System, a statistically proven methodology for improving a company’s value by up to 71%. He is also the Author of The Automatic Customer: Creating a Subscription Business in Any Industry, andBuilt to Sell: Creating a Business That Can Thrive Without You.
John is the creator of The Value Builder System, a statistically proven methodology for improving a company’s value by up to 71%. He is also the Author of The Automatic Customer: Creating a Subscription Business in Any Industry, and Built to Sell: Creating a Business That Can Thrive Without You.
John Warrillow is the creator of The Value Builder System, a statistically proven methodology for improving a company's value by up to 71%. He is also the author of The Automatic Customer: Creating a Subscription Business in Any Industry and Built to Sell: Creating a Business That Can Thrive Without You. As any business knows the lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret—no matter what industry you’re in—is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly or monthly supplies of everything from groceries (AmazonFresh) to cosmetics (Birchbox) to razor blades (Dollar Shave Club). According to John Warrillow, this emerging subscription economy offers huge opportunities to companies that know how to turn customers into subscribers. Automatic customers are the key to increasing cash flow, igniting growth, and boosting the value of your company. Consider Whatsapp, the internet-based messaging service that was purchased by Facebook for $19 billion. While other services bombarded users with invasive ads in order to fund a free messaging platform, Whatsapp offered a refreshingly private tool on a subscription platform, charging just $1 per year. Their business model enabled the kind of service that customers wanted and ensured automatic customers for years to come. As Warrillow shows, subscriptions aren’t limited to technology or media businesses. Companies in nearly any industry, from start-ups to the Fortune 500, from home contractors to florists, can build subscriptions into their business. Warrillow provides the essential blueprint for winning automatic customers with one of the nine subscription business models, including: The Membership Website Model: Companies like The Wood Whisperer Guild, ContractorSelling.com, and DanceStudioOwner.com offer access to highly specialized, high quality information, recognizing that people will pay for good content. This model can work for any business with a tightly defined niche market and insider information. The Simplifier Model: Companies like Mosquito Squad (pest control) and Hassle Free Homes (home maintenance) take a recurring task off your to-do list. Any business serving busy consumers can adopt this model not only to create a recurring revenue stream, but also to take advantage of the opportunity to cross-sell or bundle their services. The Surprise Box Model: Companies like BarkBox (dog treats) and Standard Cocoa (craft chocolate) send their subscribers curated packages of goodies each month. If you can handle the logistics of shipping, giving customers joy in something new can translate to sales on your larger e-commerce site. This book also shows you how to master the psychology of selling subscriptions and how to reduce churn and provides a road map for the essential statistics you need to measure the health of your subscription business. Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon.
The Automatic Customer: Creating a Subscription Business in Any Industry by John Warrillow https://www.salesartillery.com/marketing-book-podcast/the-automatic-customer-john-warrillow
John Warrillow is a successful entrepreneur who is the founder of The Value Builder System and author of the bestselling book Built to Sell: Creating a Business That Can Thrive Without You, which was recognized by both Fortune and Inc. Magazine as one of the best business books of 2011 and has been translated into 4 languages. His newest book, The Automatic Customer: Creating a Subscription Business in Any Industry, was released in February of 2015. John is a sought after speaker, the creator of the Sellability Score, has started and exited four companies, and has been recognized by B2B Marketing as one of the top business-to-business marketers in the United States. On top of all that, he has done five marathon courses, one Ironman Triathlon, and the L’Etape du Tour bike race, as well as being a husband and the father of two children. John joins Charlie on the show today to discuss his career, his two books, and more. Key Takeaways: 02:03 – John started out in radio production with the idea that entrepreneurs would want to learn from other entrepreneurs. 06:11 – John sees his career as and entrepreneur as solving one problem at a time and making it a little bit better as he goes. 06:47 – After John sold his last company, he and his family moved to Europe for three years. 09:10 – John was born in England and lived there until he was five. 11:09 – The idea behind Built to Sell is to get out of that trap of not being able to sell and into more of a company that can scale beyond just you personally. 13:41 – One of the biggest reasons people exit their business is disability. 16:43 – John felt he didn’t give enough attention to the idea of recurring revenue in his book Built to Sell. 17:53 – The subscription business is changing dramatically. 21:19 – The subscription economy is the antithesis to the demand economy in a lot of ways. 23:44 – People are willing to pay for good content. 33:49 – John doesn’t see doing PR for his books and products as something he is good at and doesn’t particularly enjoy it. Mentioned In This Episode: Built to Sell: Creating a Business That Can Thrive Without You The Automatic Customer: Creating a Subscription Business in Any Industry Greig Clark, College Pro Tim Ferriss The E Myth, Michael Gerber Seth Godin Starbucks AMC Theatres Apple Amazon Patreon Uber The Wall Street Journal The New York Times Financial Times The Wood Whisperer Who Moved My Cheese? Gary Vaynerchuk
Communication Strategist, Leader & Keynote Speaker Michele Price brings you weekly access to the top minds around the world to help you "Master the Inner & Outer Game of Business." Breakthrough Radio is a global business radio show that delivers high impact & pioneering knowledge for leaders in business. Entrepreneurs, startups, sales/marketing/IT professionals join us every Monday. Dino Dogan, co-founder Triberr shares new thinking on how to leverage your blog for business and how to work with digital influencers. John Warrillow, author The Automatic Customer - Creating a Subscription Business in Any Industry. Follow us & ask your questions via twitter using #BBSradio. We love rewarding engagement. You are invited to visit radio show blog at www.WhoIsMichelePrice.com
Mindset, Motivation, Marketing & Mentorship | Master the 4 M’s to Advance Your Career In my free CD “Top Ten Strategies to Get Ahead in Any Industry”, I introduce the 4 Key Concepts to becoming a Career Warrior and the She Tribe Warrior cry: 1) Get your head in the game 2) Build a powerful gameplan 3) Keep you eye on the ball 4) Play to win “I deserve success, I am executing my plan, I know what I want and I am In it to Win It”! This episode keeps you focused on that mantra. Recorded during one of my previous programs called Marketing Monday – a teleclass series offered to entrepreneurs and business owners who want to grow their business (and back in time when I carried the brand “the all stuff, no fluff marketing authority”)…… I held this class on the 4M’s and although I am speaking to a similar audience, you as business leaders for your companies can listen to these tips and apply them to your careers right away. Enjoy this week’s episode. Lesson Objectives: Learn the BLAST 4 M Method to Business Success Master strategies to creating ultimate success and behaviors that create long term patterns. Kellie’s simple marketing strategy to building a million dollar business I. Mindset What is important about having a business mindset? There are two different ways I want you to look at mindset: 1) Business Acumen 2) Positive Thinking Business Acumen Lesson 1: You believe that the purpose for being in business is to make money – either you have a business that requires you to strategize about profits, or you have a hobby that may or may not make you extra income… Lesson 2: Make your own decisions. To have a business mindset (or business acumen) you need to think for yourself vs. letting other people make decisions for you. There are no successful “wishy washy” entrepreneurs out there… even if it is the wrong decision, make another one and forge ahead. Lesson 3: Understand that your job is to work ON you business not IN your business so every decision you make, every action you take, every process you put in place and every system you develop… should live to support one thing: Your Brand Promise! Positive Thinking A business mindset means that you have to be positive, clear and confident! If you don’t believe in yourself, how will your customers? What do I believe to be the basis behind The Law of Attraction? First, I don’t believe that if we all close our eyes right now and wish for a million dollars that when we open them, a pile of money is sitting there Second, I believe that if you have a positive focus (meaning not allowing obstacles, challenges or problems bring you down) If you have positive focus on what you want to achieve and believe 100% that you can achieve it and you take action every day towards your goals, you will get there. II. Motivation What is the definition of motivation? The definition of Motivation is the energization of goal oriented behavior… You have to be motivated, you have to love what you do or you won’t have the energy to do it. What is the “Why” in Goals Achievement? If what you do feels like work, then there is a disconnect… you need to re energize and find what I call your “why” – That deep rooted reason for you to reach your goal. It is about finding your passion. Read Susan Creale’s blog post on Finding Your Passion at http://kelliedandrea.com/blog What else can I do to stay motivated? Surround yourself with people who are positive and energize you. I have a saying that I ask all of my clients: “Do you create energy when you enter the room, or when you leave the room”….. IIIMarketing What is the best form of marketing? Word of mouth… Create the ultimate customer experience that WOWs your customer and allow them to get to know you and see your passion, your excitement and your focus on what you do and why you do it. The best form of marketing is to show people your passion and your excitement about what you do. It becomes infectious! What is the biggest myth in business? That you are in the business of the “thing” that you do, or the “service” you perform. First, let me dispel the myth: You are not in the business of doing the thing that you do…. Building a widget, servicing the client whatever……. You are in the business of Marketing that thing that you do…. Do you see the difference? What is the best way to market my business? Build relationships. Be authentic and allow people to get to know you. What is strategy when marketing your business? My marketing strategy is simple: 1) Provide real value and be able to communicate that value. = I help business owners double their profits in 6 to 12 months by teaching them branding, leadership and selling techniques to attract and retain more customers. 2) Connect with your customers, prospect and partners by being authentic and helpful. Do not always be selling…. My lesson was ABM – always be marketing, not always be selling. Nobody likes to be sold to, so allow your prospects to develop a relationship with you so the end result is that they will refer you. Word of mouth marketing is the best marketing tactic out there. 3) Provide the most exceptional customer experience that you can. Reach your comfort zone and provide even more value. All clients should be given gifts, and treated like royalty. No matter what price point they come in at and that includes free… IV. Mentorship What is a Mentor? A mentor is an individual who has achieved what you are trying to achieve and provides you insight, suggestions and solutions to problems before they become problems. They coach you and provide guidance to steer you in the right direction. A mentor is somebody who has access to resources and can help you achieve your objectives. A mentor keeps you focused and on a path that brings you clarity and achievement And lastly a mentor keeps you motivated and accountable to taking the actions you committed to taking. What is the one thing all successful million dollar business owners have in common? They ALL have mentors. What is another common trait of a successful business owner? They ALL mentor others. To be successful, you need to give back… even if you don’t have somebody in your world that you could mentor, you could join a mastermind group and provide support and guidance to that group. What is a mastermind group? Introduced in Napoleon Hill’s best selling book “Think and Grow Rich”, a mastermind is the coordination of knowledge and effort, in a spirit of harmony, between two or more people for the attainment of a definitive purpose. It is the multiplication of brain power, resources and goals to achieve a greater result. Recap We discussed Mindset 1) Business acumen – basically you are in business to make money and everything that you do is to be strategic and develop relationships and systems that support your brand promise.. Every decision you make is yours and based upon numbers, facts ..not emotion. 2) Positive Thinking – we discussed that you have to remain positive and to discover your passion. We discussed Motivation 1) And How important it is to Take the time to peel back the onion and find your why 2) And to surround yourself with others who make you feel good, make you feel strong like you can conquer the world We discussed Marketing 1) How your passion and your story is the best marketing… how you #1 focus is to develop a relationship with your customers, partners and employees and to develop the ultimate customer experience beginning with your brand promise… If you don’t have a promise in your business today,,, your homework is to go create one… send me an email and let me know what it is. We discussed Mentorship 1) The importance of having a mentor or a coach to bring you down a path and keep you focused along the ways. 2) The importance of belonging to a mastermind group to share and mentor others. What if I have more questions? Please send me an email at info@kelliedandrea.com
Today, we welcome to the show Remy Chausse. Remy is one of the best “Unstuckologists”, who works with women in becoming unstuck with their lives. She is the creator of the “Get Unstuck Revolution – Extraordinary women with big ass dreams who are ridiculously unsatisfied with status quo...” and best-selling author of Living Life as an Exclamation Point. At one point in her life, Remy realized through research and looking for help for herself, that all women get stuck, but it is her calling to help them to “Find the calling that has been placed on their soul, and ignite their own revolution”. Inspiration: One day as Remy was out walking in her neighborhood, she realized that she was stuck, stuck being abused by both her pastor (who was also her husband) and her church. In navigating this "spiritual injury", she realized she was playing small. Remy started looking for help, researching, talking to therapists, life coaches, you name it, she tried it. She also realized that it doesn't really matter how you get stuck, people just need the help to get out. This revelation inspired Remy to help others to become unstuck and to realize their true potential. Challenge: Remy experienced three huge challenges that she had to overcome. She feels they add up to these three important life lessons: You only need one next step, while some days you are going to take multiple, every day you have to take at least one. You must believe in yourself and in your dreams. There will come a day when you will find your calling, and once you do, you cannot dream too large or dare too much! You just have to believe in that dream. You always know what's right for you, you just must make the decision to nurture yourself instead of always nurturing others. Passion: Today, Remy is very excited about her Get UNstuck Expert Café. In the past, when even Remy herself had gotten stuck, she needed more than one person, one expert's perspective. With Get UNstuck Expert Café, she has brought in multiple experts to give their perspectives on how to get unstuck. Advice: Learn how to protect your energy. If you are in a relationship, business, personal, or a friendship, if that person drains your energy, it is time to start protecting it. This is your only true natural resource. Entrepreneurs Resource: If you have a team, let your team do what they are supposed to do. Trello is a great free, creative project management system for you and your virtual team. Blogs, Books & Podcasts: Living Life as an Exclamation Mark by Remy Chausse Get UNstuck ... Get Out of Status Quo and Get Past Go: 30 easy steps to do it now, Now, NOW! by Remy Chausse Predictable Success by Les McKeown Extreme Revenue Growth: Startup Secrets to Growing Your Sales from $1 Million to $25 Million in Any Industry by Victor Cheng The Recession-Proof Business: Lessons from the Greatest Recession Success Stories of All Time by Victor Cheng Looking Back: Looking back, Remy wishes two things: for her business younger self, she wishes that she had started right away with building her email list early! She also feels that because her confidence had been at an all-time low, she waited and built her foundation first. For her personal younger self, she wishes she hadn't wasted so much time on toxic relationships. Remy knows that even though everyone that comes into your life is there to teach a lesson, she wishes that we could just do without the toxicity of those relationships! Interview Links: Remy's personal site Remy's Get UNstuck Expert Cafe Click Here to Subscribe in iTunes Follow us via Stitcher Listen in via RSS If you like the show do me a BIG favor and leave a rating and review on iTunes and Share this episode with others by clicking the Social Links on the left. Thanks for listening!
http://MakeEverySale.com What you'll learn in this episode... * How to build your brand through the press * How to rank highly for your company name and your own name. * How to get others talking about you to build your credibility in the eyes of your prospects * How trying to "game the system" will backfire * How to manage your reputation online and how to market it * Where to spend your money: SEO or PPC? * When to use marketing consultants and when to use "citizen journalism" * How to balance traffic vs search results * How to know when you are "ready" * The importance of "micro-specialization" "You are more "ready" than you know" Links Mentioned * Follow Brian Horn on Twitter ( https://twitter.com/brianhorn ) * Get Brian's free report on how to get authority on CNN ( http://authorityalchemy.com/cnn-authority ) * Get Brian's book, The Authority Mindset: Proven Principles For Establishing Yourself as an Expert in Any Industry ( http://amzn.to/1EeeTWA ) * Visit Brian's home on the web ( http://authorityalchemy.com ) Tools To Thrive * *Automate Your Sales ( https://crm.isrefer.com/go/viewdemoicc/wschaeffer/ )* : Put your sales and marketing on autopilot like I have since 2008. Watch this ( https://crm.isrefer.com/go/viewdemoicc/wschaeffer/ ) to see how you can, too. * *Sell More In 30 Days* ( http://30daysalesgrowth.com ) : Use promo code "podcast" to get 30% off ( http://30daysalesgrowth.com ). * *Make Your Marketing Magnetic ( https://gkic.isrefer.com/go/rcmm/wschaeffer/ )* : This is where it all began for me. You can attract qualified, eager buyers like clockwork when you master the concepts in this valuable program ( https://gkic.isrefer.com/go/rcmm/wschaeffer/ ). Grow your sales with this book ( http://thesaleswhisperer.com/79-stories/ ). If you liked this episode, please let me ( https://twitter.com/saleswhisperer ) know on Twitter . Thank you for checking out this session of The Sales Whisperer® podcast. If you haven't done so already, I would love if you left a quick rating and review of the podcast on iTunes ( https://itunes.apple.com/us/podcast/sales-whisperer-sales-marketing/id655310847?mt=2 ) by clicking on the link below! It would be extremely helpful for the show! If you need more help growing your sales, check out the following resources scattered around this site and a few others I operate, such as: * Apply *Magnetic Marketing* ( https://gkic.isrefer.com/go/rcmm/wschaeffer/ ) to your business and watch your business grow * Learn to put *Personality In Copy* ( https://gkic.isrefer.com/go/Personality/wschaeffer/ ) and watch your influence grow * Go where the money is: *Marketing To The Affluent* ( https://gkic.isrefer.com/go/MTA/wschaeffer/ ) * Hire The Best Keynote Speaker ( https://www.thesaleswhisperer.com/keynote-speaker/ ) * Ontraport Demo ( http://officeautopilot.com?ref=477363 ) Good Selling, Support this podcast at — https://redcircle.com/the-sales-podcast/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
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