Podcasts about cartology

Getting into a new retail partner is an exciting opportunity that also comes with unique challenges. Do you know what retailers are looking for? Are you prepared to be placed on the shelf? And what will actually grab your consumer's attention? Craig Phillips, National Account Manager at Great Northern In-Store, joins us on this episode of The Longer Game to give brands a head start on nailing it with retailers. Brands don't know what they don't know. If you've never planned out a display for Target, how possibly get it right? That's why working with a strong partner that knows the channel well is so crucial. Sometimes service providers get treated more like a pariah than a plus-one at the party. The reality is brands and service providers both need each other, so let's place nice. Grab some soju and let's cheers to partners working well together. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.Follow us on LinkedIn: https://linkedin.com/company/thelongergameFollow us on Instagram: https://instagram.com/thelongergameFollow us on Facebook: https://facebook.com/thelongergameOur Guest Name is Craig Phillips. Craig is a proud dad to two amazing little girls and a lucky husband to my incredible wife. I've spent the last 15+ years working in the packaging and display world, with a background in packaging engineering. I'm passionate about finding creative, practical solutions that make an impact. When I'm not working, you'll usually find me on the golf course, in the kitchen trying new recipes, or just hanging out with family and friends.Website: http://www.greatnortherninstore.comFind them on LinkedIn: https://www.linkedin.com/in/craig-phillips-88385112/Michael Maher, the host, would love to connect with you. Reach out to him at…Email: michael@thinkcartology.comLinkedIn: https://linkedin.com/in/immichaelmaherThis podcast is sponsored by Cartology and Podcastify Me.Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?Website: https://thinkcartology.comFind Cartology on LinkedIn: https://linkedin.com/company/cartologyFind Cartology on Instagram: https://instagram.com/thinkcartologyFind Cartology on Facebook: https://facebook.com/thinkcartologyPodcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.Website: https://podcastify.meFind Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ

Clarity trumps persuasion. And yet us humans have a tendency to overcomplicate things. Ecommerce sites? Filled with text. Product descriptions? All about the brand owner and not the customer. These kinds of observations seem obvious or overly simplified from the outside looking in but brands constantly overlook them because they're so focused on generating more revenue only. Matthew Stafford, Managing Partner at Build Grow Scale, enlightens us to the problems he regularly sees when sites lose customers due to over-complication. Mindset has a lot to do with it. Are you invested in the solving the problem for your customer? Or are you focused on how great you look as a brand? Why are we asking all these questions in the show notes? Because questions bring clarity. They get people thinking. Grab a blanket and a cup of coffee, or don't, and get ready to better understand how to generate the right mindset that leads to greater results.The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.Follow us on LinkedIn: https://linkedin.com/company/thelongergameFollow us on Instagram: https://instagram.com/thelongergameFollow us on Facebook: https://facebook.com/thelongergameOur guest's Name is Matthew Stafford. Over the past three decades, Matthew Stafford has been entrepreneurial and has successfully built several businesses across various industries, including concrete, brick and mortar locations, POD, and software-based ventures. Matthew Stafford, the Managing Partner of Build Grow Scale and an equity owner of some in-house e-commerce brands, has knowledge and expertise, enabling him to mentor thousands of store owners through paid e-commerce groups and live events. His experience has also allowed him to help hundreds of e-commerce brands scale past the million-dollar mark, with many hitting the $10 million mark. To top it off, he's been speaking on stages about e-commerce optimization for the past seven years! In fact, before COVID-19, BGS hosted the largest yearly e-commerce-focused event in North America - BGS LIVE.You can find them at...Website: https://buildgrowscale.com/book-a-callFind them on LinkedIn: https://www.linkedin.com/in/matthewstafforddotcom/Find them on Instagram: @build.grow.scaleFind them on Facebook: @matthewjacobstaffordMichael Maher, the host, would love to connect with you. Reach out to him at…Email: michael@thinkcartology.comLinkedIn: https://linkedin.com/in/immichaelmaherThis podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized, done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?Website: https://thinkcartology.comFind Cartology on LinkedIn: https://linkedin.com/company/cartologyFind Cartology on Instagram: https://instagram.com/thinkcartologyFind Cartology on Facebook: https://facebook.com/thinkcartologyPodcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them.Website: https://podcastify.meFind Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ

Humans are amazing creatures. We love stories. We're driven to find meaning. And yet many people find themselves handling the most mundane tasks. Tasks they do over and over again that often lack much purpose other than to "get the job done." New technology in automation and Ai serve a role to get the mundane tasks done, freeing up humans to do more of the things they love. Satej Sirur, Co-Founder & CEO of Rocketium, joins us on this episode of The Longer Game to share how he is helping brands and agencies do just that. Awareness is the first step. After that, you measure the gap from where you are to where you want to go. Finally, take action and use technology thoughtfully in your solution. Put in your headphones, do some dishes, and get ready to be more efficient.The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.Follow us on LinkedIn: https://linkedin.com/company/thelongergameFollow us on Instagram: https://instagram.com/thelongergameFollow us on Facebook: https://facebook.com/thelongergameSatej Sirur is the co-founder and CEO of Rocketium. He loves working on hard problems especially ones that accelerate human creativity and innovation. His time as an early member of AWS and Microsoft helped him build Rocketium's strong culture. He is a dad to #TwoUnderTwo and five cats. He loves playing board games and talking about basketball. You can find them at...Website: https://rocketium.com/Find them on LinkedIn: https://www.linkedin.com/in/satejs/Michael Maher, the host, would love to connect with you. Reach out to him at…Email: michael@thinkcartology.comLinkedIn: https://linkedin.com/in/immichaelmaherThis podcast is sponsored by Cartology and Podcastify Me.Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?Website: https://thinkcartology.comFind Cartology on LinkedIn: https://linkedin.com/company/cartologyFind Cartology on Instagram: https://instagram.com/thinkcartologyFind Cartology on Facebook: https://facebook.com/thinkcartologyPodcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.Website: https://podcastify.meFind Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ

Today's brands are overwhelmed with retail media options. Costs are up, competition is high, and many brands spend on platforms without ever seeing a return. The problem? Many of these brands don't know what they don't know. Google is expanding targeting options for phrase match targets resuling in wasted spend, Amazon is expanding ads off platform without controls, and campaign structure is often well, a disaster. Brands can get traffic but is it the traffic they want? Adam Ortman, CEO & Founder of Kinetic319, joins us on this episode of The Longer Game to talk all things ads. He dives into why brands aren't winning and shares some surprising platforms for driving cheap and effective traffic. Be prepared to dive deep into the weeds on ad setup, targeting strategies, and how to truly create a full funnel approach.The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.Follow us on LinkedIn: https://linkedin.com/company/thelongergameFollow us on Instagram: https://instagram.com/thelongergameFollow us on Facebook: https://facebook.com/thelongergameOur Guest's Name is Adam Ortman. Adam Ortman is a consumer psychologist, marketing author, and president/founder of Kinetic319, a leading marketing agency HQ'd in Denver. Adam and his team navigate the thrilling intersection of media, technology, and analytics, infusing each with innovation and a profound understanding of consumer behavior.You can find them at...Website: http://www.kinetic319.comFind them on LinkedIn: @Kinetic319Find them on YouTube:  @Kinetic319  Find them on Facebook: @Kinetic319Michael Maher, the host, would love to connect with you. Reach out to him at…Email: michael@thinkcartology.comLinkedIn: https://linkedin.com/in/immichaelmaherThis podcast is sponsored by Cartology and Podcastify Me.Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?Website: https://thinkcartology.comFind Cartology on LinkedIn: https://linkedin.com/company/cartologyFind Cartology on Instagram: https://instagram.com/thinkcartologyFind Cartology on Facebook: https://facebook.com/thinkcartologyPodcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.Website: https://podcastify.meFind Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ

Advertising has evolved so much over the past decade on Amazon. We've gone from advertising on generic single keywords with the advent of Sponsored Ads to leveraging AMC (Amazon Marketing Cloud) to analyze audiences and refine targeting. With the available data, brands can get more sophisticated with how they increase their revenue. Beyond revenue, you can look deeper at your customer base to determine path to purchase, capture lost audiences, and even boost ads to audiences with higher affinities. Joon Choi, Senior Vice President of Sales at Xnurta, joins us on this episode of The Longer Game to spill the tea on everything. Joon was actually at Amazon when they launched Sponsored Ads. Crazy, right? We discuss and frame the Amazon ads world before diving into the weeds of leveraging AMC to supercharge your media plan. Ready, set, advertise.The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.Follow us on LinkedIn: https://linkedin.com/company/thelongergameFollow us on Instagram: https://instagram.com/thelongergameFollow us on Facebook: https://facebook.com/thelongergameOur Guest Name is Joon Choi. Joon Choi is a Senior Vice President at Xnurta, an award-winning AI-driven platform that optimizes retail media spend. He spearheads the company's global growth initiatives. With a proven track record in leadership, Joon has successfully led cross-functional teams to drive substantial revenue growth and capture market share in highly competitive markets. He is a former Amazonian and was on the advertising team when sponsored ads launched. Passionate about emerging technologies like AMC, Joon is dedicated to exploring how these innovations will transform the retail media landscape for advertisers.You can find them at...Website: http://www.xnurta.comFind them on LinkedIn: https://www.linkedin.com/in/joon-choi1/Michael Maher, the host, would love to connect with you. Reach out to him at…Email: michael@thinkcartology.comLinkedIn: https://linkedin.com/in/immichaelmaherThis podcast is sponsored by Cartology and Podcastify Me.Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?Website: https://thinkcartology.comFind Cartology on LinkedIn: https://linkedin.com/company/cartologyFind Cartology on Instagram: https://instagram.com/thinkcartologyFind Cartology on Facebook: https://facebook.com/thinkcartologyPodcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.Website: https://podcastify.meFind Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ

Branding is about experience. What kind of feelings do your customers have when they see your brand? Are you creating experiences for them that build awareness and affiinity towards your brand? These are the questions that many businesses often neglect when they develop their brand. There's hope. If Amex can make finance sexy, anything is possible. David Gill, Founder of Tennis Grip, shares his decade plus of brand expertise on this episode of The Longer Game. Beyond being super hip and having the best artwork, David's had incredible experiences in the world of branding that guide our conversation. We uncover the keys to winning and why experimentation matters. Get your baggy clothes on and let's get ready to sweat it out on branding. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame David Gill is an Integrated Marketing Director with over a decade of experience driving transformative brand growth for global clients, from startups to Fortune 100 companies. David has led initiatives like the Amex Ambassador program, FanDuel's partner marketing, and rebranding Visit the USA, now leading strategy for agencies and brands at his studio, Vibration. Beyond his brand work, David founded Tennis Grip, an apparel company that supports New York-based non-profits through music partnerships, events, and fundraising. Website: https://www.hi-vibration.com/ https://www.tennisgrip.club/ Find them on LinkedIn: https://www.linkedin.com/in/davidgillnyc/ Find them on Instagram: @davidi____________________ @tennisgrip Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity. Website: https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ

Entrepreneurial spirit is something that seems to be innate in some people, while others don't have it. Not everyone is called to lead either and that's okay! We need all types of people to run effective businesses. That's something our guest Nathan Hirsch, lifelong entrepreneur and owner of several companies including EcomBalance, knows a ton about. Nathan shares his early experiences in entrepreneurship selling books on Amazon and how that's lead to owning and growing multiple companies today. Even though he isn't a bookkeeper, Nathan understands the importance of keeping clean books. Brands often sell on multiple channels so not knowing which one is driving the most profitability can come back to bite you. That's where immaculate financial statements come into play. From early riser hustler to dad owning a portfolio of companies, Nathan invites us into his journey. You ready? The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame Nathan Hirsch is a lifelong entrepreneur and is on a mission to make entrepreneurship simpler for millions.Nathan is best known for co-founding FreeUp.net in 2015 with an initial $5,000 investment, scaling it to $12 million in yearly revenue, and having it acquired in 2019. Today, he owns a portfolio of companies with his partner, Connor Gillivan. A few you might know EcomBalance and AccountsBalance (two monthly bookkeeping services) and Outsource School (access to Nate's Hiring process and SOPs) and TrioSEO (A premium blog writing service). Nathan has appeared on 900+ podcasts and you can follow him on social media and NathanHirsch.comWebsite: http://ecombalance.com Find them on LinkedIn: https://www.linkedin.com/in/nathanhirsch/ Find them on Instagram: @nathanhirsch99 Find them on Facebook: https://www.facebook.com/nathan.hirsch/ Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity. Website: https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ

Impact is everything. Sam Hager, Co-Founder of MixShift, joins us on this Episode of The Longer Game to get into the philosophy of Amazon success, where impact measurement matters. Sam's agency experience gives him insight into what is plaguing a brand and how agencies should address these problems. You see a change in revenue. What drove that change? How big was the impact? Understanding that also requires a brand to know their why. All brands want to grow but the why behind that growth will vastly change the strategy. Once you know your why, you can better understand how much the impact of actions affect your outcome. And are you okay with that? Listen in and get ready for a bunch of questions about Amazon and some exciting answers. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame Sam Hager is the Co-Founder of MixShift, builder of systems, data nerd, fly fishing geek.You can find them at... Website: http://www.mixshift.io Find them on LinkedIn: https://www.linkedin.com/in/samhager/ Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity. Website: https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ

How do you stay relevant while not chasing trends? Too stuck in your ways and you run the risk of being outdated. Too trendy and you fade fast. This episode of The Longer Game features Michal Liberman, CRM Director at The Sak, on her very first podcast interview ever to discuss staying relevant in a world of information overload. She made the bold move at her company to walk away from big email blasts, instead opting for more segmented content structured on solid customer data. Her secret? Listen to customers without being creepy. Is it hard to do? Maybe. Can you get it wrong? Sure. Is it worth testing and getting it right? Absolutely. Get ready to fill your bag with plenty of knowledge and practical tips on upping your brand's retention program. On Your Mark, Get Set, LTV! The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame Michal Liberman is an experienced marketing professional specializing in CRM segmentation and customer journeys, currently serving as the CRM Director at The Sak. With a background in digital marketing and an impressive athletic career as a Division 1 swimmer and Israeli national champion, she also holds an MBA in Marketing from Stony Brook University and a BS in Communication and Public Relations from Eastern Michigan University. You can find them at... Website: website link here Find them on LinkedIn: https://www.linkedin.com/in/michal-liberman-348026134/ Find them on Instagram: @libmichal Find them on Facebook: @Michal Liberman Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity. Website: https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ --- Support this podcast: https://podcasters.spotify.com/pod/show/thelongergame/support

Amazon is focused on global expansion and there's good reason to be excited. Opportunity abounds and they're investing a lot into the ecosystem. The problem? Programs like NARF (North America Remote Fulfillment) pose as an easy button to get in countries like Mexico but don't quite muster up to expectations. Mike Begg, CEO of AMZ Advisers, shares his experience launching brands in LATAM, taking us through the pros and cons of expansion on this episode of The Longer Game. His insight into both the consumer experience and hurdles brands face in countries like Mexico bring new light to the need for intentional expansion strategy. Grab some tequila or mezcal, sip slowly, and take notes.The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omnichannel. Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame Our Guest Mike Begg is an entrepreneur and expert in eCommerce and digital marketing. Mike co-founded AMZ Advisers with his two partners in 2015, which has generated over half a billion in sales for its clients. Mike and the AMZ team also operate AMZ Courses, educating Amazon sellers on how to maximize sales on the platform, and GoAvance, which helps brands expand into Latin America. Mike loves sharing advice and help on anything related to Amazon and building businesses. You can find them at... Website: https://www.amzadvisers.com Find them on LinkedIn: https://www.linkedin.com/in/mbegg/ Find them on Instagram: @m1ke_begg Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity. Website: https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ --- Support this podcast: https://podcasters.spotify.com/pod/show/thelongergame/support

Growth and Retention teams for DTC brands can't have two different sets of KPIs. That means you're driving in two different directions and you'll get nowhere fast. Eli Weiss, VP of Retention Advocacy at Yotpo, talks with us about his real-life MBA and how he's helping teams solve these exact kinds of issues. Retention means keeping people around for the long haul. That requires you to first know who they are. Do you? If not, it's time to ask different questions. We hone in on actually knowing your customer instead of forcing them into different behavior on this episode of The Longer Game. Get ready to geek out on customer retention, discover what's missing, and start driving in the right direction. Here we go! The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame Our Guest is Eli Weiss. He has spent the last decade building and operating early-stage startups. He is particularly known for his work around the convergence of Customer Experience and Customer Retention at DTC brands such as Jones Road Beauty, OLIPOP, and many more. Alongside his hands-on experience, has has consulted with over 100 other brands, helping them enhance their Retention and CX strategies. After years of building brands that put the customer first, he switched to the tech side to help build the future of Customer Retention at Yotpo. 36 countries and counting!

Is social media fading? When will Influencer Marketing no longer be influential? Kymber Heinze, Director of Social Media at SmartSites and this week's guest on The Longer Game, says no time soon and we tend to agree. We dig into some of the biggest failures of brands when it comes to Social Media Marketing and the myths that agencies and service providers perpetuate. Digital Marketing as a whole is fast paced, changes happen often, and what's in this year could be out the next. Social is no different. And you can't predict the future. The reality? Most of digital marketing is a well-controlled experiment. I bet you didn't see that one coming. Grab a cup of coffee or a glass of whiskey, dealer's choice, and join us as we dig into the whys of Social Media Marketing. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame Kymber Heinze is a seasoned expert with over a decade of experience in digital marketing and social media. As the Director of Social Media at SmartSites, Kymber oversees the development and execution of comprehensive social media strategies tailored to each client's unique goals and objectives. She is passionate about leveraging the power of social platforms and influencers to connect brands with their target audiences in an impactful way. With a strategic approach, Kymber is dedicated to the development and implementation of successful campaigns that drive engagement, build brand awareness, and generate measurable results. You can find them at... Website: http://smartsites.com Find them on LinkedIn: https://www.linkedin.com/in/kymber-heinze-620b89b8/ Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create a strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current, and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity. Website:https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ --- Support this podcast: https://podcasters.spotify.com/pod/show/thelongergame/support

Technology is always exciting! And it's easy to get lost in the midst of the shiny object that is tech. But why are we using it? What is our desired outcome? Those are two questions we ought to be asking ourselves but often don't. Brian Purkiss, Senior E-commerce Manager at Honest Paws, joins us on Episode 2 of The Longer Game to share his insights on how people can take better care of their DTC sites. With approx 20 years of experience building and improving websites, he walks us through the necessary questions to ask and tactical actions to take to improve site performance. Don't be fooled by the sales reps that rush to demos or the marketing pitch of "you don't need developers just use this plugin." There's always more to the story. Buckle up and let's get down to business. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame Brian Purkiss has been building and optimizing websites for 18 years with a proven track record at generating incremental revenue for eCommerce brands. Key accomplishments include growing a store to the top 1% for conversion rate according to Shopify metrics, retaining 100% team retention throughout COVID and The Great Resignation, and repeatedly scaling store revenue in the face of industry downturns. You can find them at... https://brianpurkiss.com Find them on LinkedIn: https://www.linkedin.com/in/brianpurkiss/ Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity. Website: https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ --- Support this podcast: https://podcasters.spotify.com/pod/show/thelongergame/support

Amazon has changed. Gone are the days of launching a no name product with minimal effort and winning the category. You have to build brand that has long term draw or at least be building towards that. You also have to come up with creative ways to get your brand out there, allowing you to cut through the noise as the marketplace has become saturated. Kenton Snyder, Customer Success Manager at Intentwise, joins us on the first episode of The Longer Game Season 3 as we discuss the evolution of products on Amazon and ways to innovate. We dig into the functionality of DSP, why, how, and when to use this powerful tool, attribution models, and the inherent problems that ensue. Join us for another incredible season! The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame Kenton Snyder is an e-commerce professional with a passion for driving success in the e-commerce and retail media landscape. With experience across multiple roles, he brings a unique blend of expertise in e-commerce strategy, customer success management, and retail media optimization. You can find them at... Find them on LinkedIn: https://www.linkedin.com/in/kentonsnyder/ Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity. Website: https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ --- Support this podcast: https://podcasters.spotify.com/pod/show/thelongergame/support

Welcome to Start the Week, our Monday scene-setter for the week ahead. In today's audio-led edition: We chew over what the ACCC's concerns over Cartology and Coles 360 may mean for Australia's retail media sector; Bruce Gordon retires; and yet another significant week in AI developmentsIf you've been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* A complimentary ticket to all of Unmade's events, including HumAIn (2025), REmade (1 October), Unlock (31 October), and Compass (November);* Member-only content and our paywalled archives;* Your own copy of Media Unmade. Can retail media networks succeed if they are non-retailer owned?; AI's latest threat; Bruce Gordon hands overLast week, the ACCC lit the fuse on a new battleground for retailers - does their ownership of retail media networks give them too much power? In today's podcast, recorded the day before our REmade - Retail Media Unmade conference, we discuss the implications.Also today: Google's AI Overviews are finally coming to Australia, which will alarm many publishers; and Google also unveils a powerful new research tool, Notebook LM. And Meta goes hard on AI-generated content.And Bruce Gordon, proprietor of WIN and kingmaker at Nine, moves into retirement.Further reading:* Unmade: Cartel-ogy: The ACCC comes for retail media* Unmade: Brands beware: ACCC's supermarkets attack is PR used as an offensive weapon* ACCC: Supermarkets inquiry August 2024 interim report* The Australian: Consumer trust in Coles and Woolworths plummets following ACCC action* Australian Financial Review: Google to test its artificial intelligence-powered search in Australia* Australian Financial Review: Billionaire Bruce Gordon retires from WIN as succession questions loomToday's episode features Tim Burrowes and Cat McGinn.(pic)Editing was courtesy of Abe's Audio, the people to talk to about voiceovers, sound design and podcast production.Time to leave you to start your week. We'll be back with more tomorrow.Toodlepip…Tim BurrowesPublisher - Unmadetim@unmade.media This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.unmade.media/subscribe

Welcome to an audio-led edition of Unmade. Today: As Vinyl Group this morning announces yet another acquisition, we talk to CEO Josh Simons about the bust-up that saw the ousting of Brag Media co-founder Luke Girgis, and the background to his opportunistic acquisition of Mediaweek.If you've been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* A complimentary ticket to all of Unmade's events, including HumAIn (2025), REmade (next week), Unlock (31 October), and Compass (November);* Member-only content and our paywalled archives;* Your own copy of Media Unmade. ‘I stand behind the acquisition every day of the week': Vinyl boss Josh Simons on the bumpy Brag Media buyoutAmong the bosses of Australia's ASX-listed media companies, nobody has had a more random path to the hot seat than Josh Simons. From the lead singer of rock band Buchanan, Simons went on to found Vampr, a social networking site for the music industry, before seeing that acquired by the company he went on to head, Vinyl Group.Simons was the architect of Vinyl's $8m+ purchase of the Brag Media group, publisher of The Brag and local editions of Rolling Stone and Variety among others, at the start of the year.The initial plan was for Vinyl Group to be a portfolio company with its Brag Media arm run separately to its music platform interests. But that quickly fell over, with the less-than-amicable departure of Brag Media co-founder Luke Girgis five months after the takeover.That left Simons taking what he describes in today's interview with Unmade's Tim Burrowes as “a masterclass in media” as he relocated from Melbourne and took charge of the Brag Media publishing operation.That's included a lesson in the publishing etiquette around journalistic independence. Simons concedes that he was “naive” when he took control adding: “I'm not dogmatic in terms of my views on things. And I think it's important to be able to know when you've said something stupid.”Vinyl Group, with a market capitalisation of a little under $92m, is behind only Nine, Domain, Ooh Media, Seven West Media, ARN Media and Southern Cross Austereo when it comes to local ASX-listed media companies. When it comes to the narrower business of publishing, Vinyl is fourth if you also include the dual-listed News Corp. As Simons observes dryly: “It's not lost on my parents.”During the interview, Simons offers few clues about what led to the ousting of Girgis, although he hints: “We had to invest in areas that were previously just not being invested in. We needed to bring journalists in.”Hires have included Lars Brandle as head of content, and promoting former Daily Mail and Cartology executive Jess Hunter to head of Brag Media. Since recording the interview, editor-in-chief Poppy Reid who was part of the Girgis era, announced her exit.Earlier this month, Vinyl Group completed the fire sale acquisition of Mediaweek for just $1m after owner Trent Thomas was forced to sell the title following allegations of harassment towards staff. The timing and price of the deal was, Simons says, “almost too good to be true”. The integration is being overseen by Vinyl Group's chief operating officer Joel King.Simons hints there are more media acquisitions in the entertainment space to come, including overseas. Asked about the fact that Vinyl Group's tech platforms are global while the media companies are local, he notes: “Rome wasn't built in a day. We've got broad, ambitious plans for global. Rest assured that we're looking around the world to find teams that might add value in any of those areas inside the media part of Vinyl.”As we were publishing this morning, Vinyl Group announced to the ASX that it has agreed to buy event and brand activation agency Funkified from founder Gus Stephenson for $2.5m. Funkified has been Brag Media's in-house events supplier since 2021. It had a turnover of $4m and EBITDA profit of $430,000 in the last financial year. In the interview, Simons also fleshes out his strategy for Vinyl Group, which as well as Vampr includes music credits database Jaxsta and online retail platform Vinyl. The job of the media arm is to fund investment in the company's (so far) loss-making tech. “Our media company now is really the engine that allows us to invest in technology. In the past, we've seen media companies try and buy tech companies, and it hasn't worked out so well. And so what we're trying here is buying media companies to fuel tech.”Despite being an ASX-listed company, Vinyl Group's shareholder register is dominated by a handful of wealthy investors including WiseTech Global founder Richard White and Songrtradr boss Paul Wiltshire.Says Simons: “I'm quite calm and optimistic about where everything's at.” Asked whether Vinyl Group still belongs on the ASX, he adds, intriguingly: “Yeah. Especially if you knew what I know.”* Declaration of interest: Via his super fund, Tim Burrowes owns shares in most of Australia's listed media companies, including Vinyl Group.Inflation relief lifts Unmade IndexThe Unmade Index bounced yesterday as the market absorbed improving inflation numbers. The index - which tracks Australia's listed media and marketing companies - grew by 1.5% to 449.3 points - outperforming the wider ASX All Ordinaries which grew by 0.15% yesterday.Among the larger stocks, Nine saw the biggest lift, up by 2.44%.In the audio space, ARN Media and Southern Cross Austereo grew by 1.6% and 1.1%, while radio company Sports Entertainment Group lost 5.5%.Today's podcast was edited by Abe's Audio.As we count down to next week's REmade conference, we'll be back with a retail media-led edition of Unmade tomorrow.Have a great day.Toodlepip…Tim BurrowesPublisher - Unmadetim@unmade.media This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.unmade.media/subscribe

Retail will never be the same. Amazon changed the game. The pandemic changed the game. Venture capital changed the game. We can't go back to yesterday. So how do we thrive today and build for tomorrow? Stay agile and be clear on your Core Values. If you don't know where you want to go, you won't ever get there. The Finale of The Longer Game Season 2 brings back three incredible guests to walk through this changing retail landscape: Ryan Burgess, Head of Growth at Intentwise, Chad Rubin, CEO & Founder of Profasee, and Carol Shih, Chief Everything Officer of Qode Space. These e-commerce legends bring their takes on everything from pricing to creating the right operating processes. As brands face challenging times, it's important to be decisive about where your brand will show up and how. You also have to continue to experiment and test. Stay curious and focus on operating within your Core Values. Closing out Season 2 was a blast. Stay tuned for Season 3! TBD. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity. Website: https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelongergame/message Support this podcast: https://podcasters.spotify.com/pod/show/thelongergame/support

Have you ever been told to fall in line by your boss because you didn't line up with their expectations of you? Many of us are familiar with not showing up as our true selves at work and Carol Shih, Chief Everything Officer of Qode Space, along with our host, are no stranger to this phenomenon. Too funny? Not what people expect from a woman? Buckle up because the world is a tough place. Agency life is no different. And those tough experiences are what mold and shape us to actually be even more impactful in our communities. When it comes down to it, we're all humans and when we start to operate our businesses like our employees and customers are robots, we lose. Carol tells us about her experiences as a web development agency owner, what finding a good partners takes, and how she fully leans into authenticity to build trust with clients, which leads to longer relationships and better quality of work. We're here, we're going deep, and want you to join us on the journey. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame Our Guest's Name is Carol Shih. Carol is a third-culture kid who grew up in Taiwan, was raised in Australia, and moved to Los Angeles for university when she turned 19. She has been in the eCommerce industry for over a decade; an expert in fashion, beauty, and CPG eCommerce life cycle. Carol started Qode Space, one of the few female & minority-owned tech agency in the United States; with the mission to put quality first in eCom web development, and focus in community, transparency, and being purposeful. You can find her at... Website: http://qodespace.com LinkedIn: https://www.linkedin.com/in/shihcarol/ Instagram: https://www.instagram.com/karolz/ Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create a strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current, and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity. Website: https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelongergame/message Support this podcast: https://podcasters.spotify.com/pod/show/thelongergame/support

RoAS is a powerful metric: until it's not. When App Tracking Transparency got rolled out with the updates to iOS 14, RoAS suddenly dropped. Advertisers couldn't see to whom their sales were attributed. As the dust settled from the shakeout, new ways to measure ad effectiveness emerged. Enter MER (Marketing Efficiency Ratio). Also known as blended RoAS, MER has become the new gold standard in assessing the performance of ads. Nikki Lindgren, Founder and Managing Partner of Pennock, is leading the charge of helping brands better understand the correlation between spend and total sales. Focusing on female-led beauty brands, Nikki has pushed for greater creative diversity, trying to cut through the noise of our current status of information overload. Grab a seat and listen in to find out what keeps brands from succeeding and how to frame the future of advertising. It could just be that easy. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame Our guest is Nikki Lindgren. Nikki, founder and managing partner of Pennock, is a leader in scaling DTC businesses through paid ads with a focus on helping female-led beauty brands. With expertise in digital media management exceeding $100 million, Nikki and her team leverage strategic advantages for impressive MER and ROAS. You can find her at... Website: http://pennock.co LinkedIn: https://www.linkedin.com/in/nikkilindgren/ Instagram: https://www.instagram.com/we_are_pennock/ Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create a strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity. Website: https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelongergame/message Support this podcast: https://podcasters.spotify.com/pod/show/thelongergame/support

The signals on Amazon are everywhere. But what do we do with them? Advertising on Amazon is all about honing in on customer behavior and then taking advantage of every opportunity you have to increase sales in the short term and profitability in the long run. Neha Bhuchar, CEO & Co-Founder of atom11, a retail-aware advertising platform for brands and agencies on Amazon, schools us on how to actually address the real problems of your customer and take action. One of the biggest issues: customers don't always know what they want or what they need. In order to find out you have to ask the right questions and then... Shut up! Listening is your new superpower. Neha shows us how to listen to our customers in order to get to the root cause of problems so you can make impactful change. You don't fix problems on Amazon or in business. You fix root causes. It's time to shut up and listen to this next episode. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame Our guest's name is Neha Bhuchar. Neha is the founder of Retail aware advertising software, atom11. A long-term Amazonian, well! not just any Amazonian - Neha was a founding team at Amazon Ads. She has led sales, product, and account management functions at Amazon Advertising. She has helped over 300 brands and agencies create better ad strategies to ultimately increase sales. You can find her at... Website: http://www.atom11.co/ LinkedIn: https://www.linkedin.com/in/nehabhuchar/ Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity. Website: https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelongergame/message Support this podcast: https://podcasters.spotify.com/pod/show/thelongergame/support

Is it possible to do good AND make money? Can you actually have a positive impact while growing a business? My guest on today's episode, Keith Hartnett, CEO of Better World Goods, thinks so. And we tend to agree. Keith's experience in selling on marketplaces and running an agency has shown him that making change requires you to be involved. You can't win in ecommerce or life if you don't play the game. We also dive into the realities and facades of agency life. In a social media world where everything gets divisive really quickly and we focus on the positives only, the reality of agency life is it's difficult. Not everything is a W and you will inevitably come up against problems. Intentionally hiding the difficulties shouldn't be the norm. Being willing to be authentic will go a long way and can actually provide you with credibility. Want to know more about how to run an agency with integrity? Listen to Keith's story. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame Our guest's name is Keith Hartnett. He helps small, sustainable & social impact businesses on Amazon. You can find him at... Website: https://www.betterworldproducts.org/ Find them on LinkedIn: https://www.linkedin.com/in/keithhartnett/ Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity. Website: https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelongergame/message Support this podcast: https://podcasters.spotify.com/pod/show/thelongergame/support

Amazon hasn't always been "Amazon." Nobody could have fully imagined the way it would take over the ecommerce ecosystem but here we are 20-something years later and Amazon is straight dominating. Many people in the current ecosystem started small, Host included, making people who say Amazon killed small businesses dead wrong. My guest today on The Longer Game, Ryan Burgess, Head of Growth at the ad optimization and analytics platform Intentwise, did just that. Not old enough to get a "real" job, he started buying products wholesale and selling them on eBay. Then came Amazon. 10 years later here he is leading companies to success on Amazon along with other ecommerce platforms, helping them track and take action on customer intent signals. Join us as we geek out on all things Amazon and discover our similarities live on camera. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame Our guest is Ryan Burgess. Ryan has over 10 years of Amazon Ads experience. He worked as a senior executive at several Amazon Agencies and Brands before joining Intentwise as Head of Growth. You can find him at... Website: http://intentwise.com/ Find him on LinkedIn: https://www.linkedin.com/in/ryan-burgess/ Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity. Website: https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelongergame/message Support this podcast: https://podcasters.spotify.com/pod/show/thelongergame/support

Brick & mortar retailers are evolving and Tom Burgess, President of the Fintech company Snipp Interactive, came on The Longer Game to dive into the current state of retail evolution. For the longest time, Retailers had data from loyalty programs and didn't know how to leverage it, other than tracking purchase habits. They were actually scared of it. When they figured out how to wield this power, they created a behemoth; enter Retail Media Networks. Leveraging their own ecosystems, Retailers started advertising to their consumers directly and brought brands along with them, somewhat to the brand's dismay. While it helps by actually getting visibility and revenue, they bemoaned because spending feels like a "tax." While RMNs have seen success, they're starting to hit audience caps, requiring more ad inventory. Want to find out where this is going? Take a listen. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame Our guest's name is Tom Burgess. You can find him at... Website: https://www.snipp.com/ Find him on LinkedIn: https://www.linkedin.com/in/tjburgess/ Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity. Website: https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelongergame/message Support this podcast: https://podcasters.spotify.com/pod/show/thelongergame/support

Selling products online is easy. Or it used to be. But selling is just the start. You then have to build emotional connection with the consumer to get them to come back and buy your product again. Otherwise, you're caught in what our guest on this episode of The Longer Game, Ben Leonard, Founder of Ecom Brokers, calls the Fish Bowl Hamster Wheel cycle. Famsters, a cross between a fish and a hamster. While they may be imaginary, they are exactly what business owners become when they don't think brand and are just reaching for their next sale. It's a never ending cycle that lacks sustainability and ultimately leaves the business owner wanting more whenever they go to sell their business, which is exactly what Ben helps ecommerce brands do. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame Our guest Guest Name is Ben Leonard. He is the classic millennial entrepreneur. He built a business on a laptop, in a cupboard, in his spare time. The difference? Ben grew an international 7-figure business and successfully exited after 3 years; the business holy grail. He has been featured in various press, including Forbes. Ben is a sought-after ecommerce consultant, author and international speaker. Meanwhile, his brands are used by international athletes, A-list Hollywood film stars and featured in multiple national press publications. He wrote the acclaimed book - Quit Stalling and Build Your Brand (www.quitstallingbook.com) Now he is doing it all over again with new brands, and helping others to do the same with his ecommerce consultancy (www.benleonard.pro) and ecommerce brokerage (www.ecombrokers.co.uk). Ben is the antidote to gurus. You can find him at... Website: https://www.benleonard.pro and https://www.ecombrokers.co.uk Find him on LinkedIn: https://www.linkedin.com/in/benjleonard/ Find him on Instagram: https://www.instagram.com/benleonardpro Find him on Facebook: https://www.facebook.com/benleonardpro Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity. Website: https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelongergame/message Support this podcast: https://podcasters.spotify.com/pod/show/thelongergame/support

Agencies often get business wrong. Why? Because they focus on growth at all costs and push their employees and team members beyond their limits, which leads to them eventually burning out and clients becoming dissatisfied. George Reid, the Founder of the Amazon Ad's Agency Georges Blog, has decided to go a different route. The world of advertising on Amazon has continued to grow in complexity. While George keeps pace with those new levers being added, he has decided to grow by focusing on developing and caring for a strong team that leads to better client success. When most agencies double down on fast growth, which often isn't sustainable, George is okay to grow slowly and do it well. Meet the most laid back of self-proclaimed coffee snobs who also has a slight taste for pain in running ultramarathons. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame Our guest Guest Name is George Reid. George runs an Amazon agency with a side of design resource curation. He occasionally travels long distances and only takes coffee as long as it's black. You can find him at... Website: https://georges.blog/ Find them on LinkedIn: https://www.linkedin.com/in/georgereid23/ Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity. Website: https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelongergame/message Support this podcast: https://podcasters.spotify.com/pod/show/thelongergame/support

Trouble finding good talent? Welcome to the club. The whole freelancer concept is incredibly powerful in it's flexibility and potential but finding the right person who can actually do what they say they can is no easy feat. The amount of markup on those freelancer's fees can also mean that brands end up being misled on the level of knowledge of said freelancer. Needless to say, there is room for improvement. Jai Dolwani, CEO of The Starters, a curated freelancer marketplace with vetted ecommerce talent, knows the pain of this process and is out to right the wrongs he experienced as the CMO at Winc, the well known internet based wine club. Pour some wine, swirl your glass, and open up your pallete to new ways to solve problems in the world of ecommerce. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame Our guest Guest Name is Jai Dolwani. Jai is currently the Founder & CEO of The Starters and is focused on helping e-commerce businesses find top-tier freelance talent. Previously, Jai was the Chief Marketing Officer at Winc and ran Winc's direct-to-consumer P&L in addition to owning the omnichannel growth of Winc's brands, like Summer Water - one of the fastest growing rose brands in the country. You can find him at... Website: http://www.hirethestarters.com LinkedIn: https://www.linkedin.com/in/jai-dolwani/ Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity. Website: https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelongergame/message Support this podcast: https://podcasters.spotify.com/pod/show/thelongergame/support

In this week's Mini Pod, you'll hear quick-fire career insights from inspiring and honest Head of Marketing Communicatons with Cartology, Jane King. Stay tuned for the FULL PODCAST with Jade Lish which will be live next Thursday at 9am!

By now it should be clear that running a brand is not an easy task. And brands sometimes make it harder on themselves. They think short term. What is my RoAS? Can I get away with basic creative? The problem is those short term fixes prevent them from seeing the long term growth they really desire. Agencies can help but when they can't deliver on the promises they make in the sales process, it makes it even harder for those brands to really win. Co-Founder and CMO of Webtopia, Jessie Healy, joins us on this episode of The Longer Game to share her insights from the brand side that led to her moving agency side, creating the "anti-agency." Does this strike your curiosity? Press play and let's begin. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame Our guest Guest Name is Jessie Healy. The $20 million she has spent on digital advertising in her career has helped her crack the code to creating profitable ads that convert. After years of running multi-million pound digital campaigns for the likes of Etsy, Future Publishing and Trinity Mirror, she got fed up with the status quo and set out to create her own ‘anti-agency': Webtopia, which she has since scaled to a team of 30. She loves sharing my knowledge, actionable insights and strategies with audiences via events and podcasts. You can find her at... Website: www.webtopia.co Find them on LinkedIn: https://www.linkedin.com/in/ecommercecoach/ Find them on Instagram: @wearewebtopia Find them on Facebook: https://www.facebook.com/jessiejessie/ Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity. Website: https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelongergame/message Support this podcast: https://podcasters.spotify.com/pod/show/thelongergame/support

Matt and Kevin tour Disney theme parks around the globe to bring you the very best themed snack carts! It's not about the snacks - it's about the carts! SUPPORT THE SHOW! Thank you so much for listening to, supporting, and sharing the show. Your efforts are always appreciated. If you have the means, please considering the show with a donation this holiday season. Donations can be made through Venmo or Paypal. No minimum amount. Also - if your starting a business or updating your show logo, Kevin is taking commissions now! Get your free, no-obligation quote here. LAST CHANCE to sign up to support the show with your own episode! You can choose your own episode about a park, land, or attraction for a donation beginning at $500. Shoot us an email at 3028shop@gmail.com to find out more!

Michael Maher is the Owner and Visionary of Cartology, a simple-solutions platform providing full-management services for Amazon brands including catalog optimization, advertising, and international expansion. Before Cartology, Michael was the President of Matters of the Cart, a multi-channel enterprise that eventually evolved into Cartology. Additionally, Michael hosts The Longer Game podcast, where he discusses the future of retail. In this episode… Amazon entrepreneurs' success stories can inspire many people to start their own e-commerce store. However, it's crucial to understand the challenges that online sellers face. What are some strategies that e-business owners can implement to avoid certain obstacles? Customer reviews can make or break a business. For Amazon seller Michael Maher, he quickly learned not to take the reviews personally. Instead, he leveraged the feedback as opportunities to improve his products. During these pivotal moments, it's wise to meet with manufacturers to discuss how they can rectify issues. Michael also advises avoiding attachments to products, as attaining growth and scalability on Amazon heavily depends on new inventory. If a product performs poorly, don't hesitate to discontinue the ASIN.  In this episode of the eComm Breakthrough Podcast, Josh Hadley chats with Michael Maher, Owner of Cartology, about strategies to implement to scale a business. Michael shares the lessons he learned as a novice Amazon seller, how to leverage customer feedback, and how temporary setbacks inspired him to share his knowledge. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon Michael Maher on LinkedIn | Instagram Email Michael Maher: michael@thinkcartologyy.com Cartology The Longer Game Special Mention(s): Nathan Hirsch on LinkedIn Kevin King Howard Thai on LinkedIn Michael E. Gerber on LinkedIn The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber Traction: Get a Grip on Your Business by Gino Wickman My Utmost for His Highest: Quality Paperback Edition by Oswald Chambers Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price by Keenan Nutshell Zapier Make Brett Bohannon on LinkedIn Amazon With Brett Related Episode(s): “Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” “Mastermind Level Strategies From a Former Top 50 Amazon Seller With Howard Thai” “Unlocking Entrepreneurial Greatness | Insider Secrets With E-Myth Author Michael Gerber”

Being an ecommerce business at $5M and $500M are very different. And the path there isn't always possible for every brand. In ecommerce, there are very specifics parts of your businesses DNA that are required to really grow exponentially and not every brand will have the right pieces to grow super large. You should also ask yourself, do you even want to grow that big? Andrew Faris, Founder of AJF Growth, joins me to share his wisdom and insight on all these topics. After working brand side, moving to an aggregator, back to brand, and now living in agency life, Andrew has seen a lot and this episode doesn't even capture it all. Let's get started, so grab a drink and hold on. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame Our guest Guest Name is Andrew Faris. He is the founder of AJF Growth. He grows ecommerce brands with managed services and some coaching. His expertise is in growing DTC brands from $2M-$20M with Facebook Ads especially, with a view to the economic issues along that journey. He can speak to pretty much every element of that part of ecom growth though. Currently, he is mostly trying to grow his podcast on the side of that. Want to hear more from Andrew and the podcasts he mentioned? Go to https://ajfgrowth.com/ or listen to the episodes below:1. The Andrew Faris Podcast Episode on Failure: https://open.spotify.com/episode/4FGUbhtoVlMerZYp1PZcJN?si=b9b4870821e64374&nd=1 2. The Andrew Faris Podcast Opening the Books Mixed by Nasrin YouTube: https://www.youtube.com/watch?v=NjjPgISO5f0 3. The Andrew Faris Podcast Opening the Books Mixed by Nasrin Website: https://ajfgrowth.com/pages/mixed You can find him at... Website: www.ajfgrowth.com LinkedIn: https://www.linkedin.com/in/andrew-faris-980b84108/ Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity. Website: https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelongergame/message Support this podcast: https://podcasters.spotify.com/pod/show/thelongergame/support

Amazon Aggregators have started to fail in a challenging economic climate with changing consumer behavior and people are piling on. Were some of us expecting failure? Sure. But majority of new businesses fail. So how is that different? Well Nathan Sieminski, formerly of Perch, one of the largest aggregators raising just over $900M, shares his experience working there and sheds line on the reality of that environment. Spoiler alert, it's different than you expected. We chat about how Walmart is bringing the heat and how the battle for ecommerce dominance is shaping up. Grab a seat, get a drink, and settle in for a conversation between two humans who want to see people win. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame Our guest Guest Name is Nathan Sieminski. He is the managing partner of Chimney Rock Advisors, a PR and content marketing consultancy for eCommerce agencies, SaaS vendors, and brands. Prior to that, Nathan was a marketing manager at Perch, one of the leading FBA aggregators with over $900M raised. He also served as a Fulbright scholar to South Korea. You can find him at... LinkedIn: https://www.linkedin.com/in/nathan-sieminski-content-writer/ Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity. Website: https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelongergame/message Support this podcast: https://podcasters.spotify.com/pod/show/thelongergame/support

Do you know what Trade Spend is? Do you know why that $200,000 charge from Whole Foods just got deducted from your account? Well Nikki McNeil, Co-Founder and Head of Deduction Management Services at Vividly, is here to set the record straight. Trade Spend goes deeper than you think and it affects every single aspect of the business for CPG companies. You can't get around it. You can't get under it. But you certainly can misuse it so who better to learn about it from than someone who has worked in CPG companies like Justin's Nut Butter and Lilys? Born out of necessity, hear this Entrepreneur's journey into the unsexy but crucial parts of business and how to succeed through the hardship. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame Our guest Guest Name is Nikki McNeil. Nikki McNeil is currently a Co-Founder at Vividly. With over a decade of Accounting in Consumer Packaged Goods (CPG) within food & beverage companies, Nikki has been responsible for managing multi-million dollar trade spend budgets through well-vetted operating processes that arm Accounting departments with accurate deductions processing, accrual formulation, broker commission computations, and dispute resolution. With automation top of mind through the challenges she faced in CPG, she co-founded a leading trade promotion management software, Vividly, which aims to deliver clear value through efficiencies when analyzing trade spend dollars which, for most, is the 2nd largest expense on the P&L. You can find her at... Website: https://www.govividly.com/ LinkedIn: https://www.linkedin.com/in/nikki-mcneil/ Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity. Website: https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelongergame/message Support this podcast: https://podcasters.spotify.com/pod/show/thelongergame/support

In a world where everything is on-demand and instantaneous, business still requires you to shell out cash up front and forego profitability in order to be successful and profitable in the long run. Izabella Ritz, CEO of Ritz Momentum, is no stranger to this world. She regularly advises people who want to validate product ideas and turn them into dollars on Amazon. But there are not shortcuts. If you want to succeed, the days of investing a few hundred dollars and making millions is gone. Izabella and I dig into the human psyche and discuss how you can actually succeed on Amazon because the opportunity is still ripe for the picking. Join us, won't you? The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame Our guest Guest Name is Izabella Ritz. Izabella emigrated from Russia in 2015 with her three children. A serial entrepreneur since the age of 17, she has created and sold multiple businesses where she developed e-commerce, SEO, and digital marketing expertise to grow any online business. Izabella serves as the CEO of Ritz Momentum, a company she founded in 2019 to provide services for the students whom she was teaching how to sell on Amazon. She saw that they led extremely busy lives, and wanted to help them bring their vision of starting an Amazon business to life, just as she had in 2015. Today, Ritz Momentum is your one-stop-shop for Amazon business services. From the heavy lift of finding and creating a product for you to sell on Amazon, to optimizing Amazon listings and PPC campaigns, the agency has grown to provide anything a new or experienced seller needs to scale their business. You can find her at... Website: http://ritzarm.com/ Find them on LinkedIn: https://www.linkedin.com/in/izabellaritz/ Find them on Instagram: @ritzmomentum Find them on Facebook: https://www.facebook.com/isabella.rittz Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity. Website: https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelongergame/message Support this podcast: https://podcasters.spotify.com/pod/show/thelongergame/support

Measurement of metrics are key to any successful business but the types of metrics that get the most attention are typically the sexy ones, i.e. revenue, growth, brand awareness... You get it. Tyler Jefcoat, CEO of Seller Accountant, an accounting firm designed to help business owners maximize profitability, joins us on The Longer Game to share his insights as a CEO. As someone who coaches other CEOs on better business practices, he shares that the energy of your leader is one of the most important metrics you can measure. In fact, businesses live or die based on that leader. No his name is not Jef, despite what our host may call him. But he is filled with plenty of knowledge on how to keep your business healthy in difficult times and shares why cash flow may be more important than just profitability. Let's make it rain. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame Our guest Guest Name is Tyler Jefcoat. Tyler and the team at Seller Accountant help e-commerce brand owners maximize profitability and minimize stress with next-level bookkeeping and fractional CFO services. Prior to founding Seller Accountant, Tyler built and sold a healthcare business with almost 100 employees. You can find him at... Website: http://www.selleraccountant.com/ Find them on LinkedIn: https://www.linkedin.com/in/tylerjefcoat/ Find him on Facebook: https://www.facebook.com/tyler.jefcoat.1/ Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity. Website: https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelongergame/message Support this podcast: https://podcasters.spotify.com/pod/show/thelongergame/support

Life is not a sprint, it's a marathon. The same could be said for the Amazon sphere as it develops. Since 2006, our guest Chad Rubin has been immersed in a world of the unexpected with selling on Amazon. Founder & CEO of Profasee, a dynamic pricing platform aimed at helping sellers on Amazon maximize profits, Chad has seen a lot of changes and stages in the lifecycle of the marketplace and he gives us his perspective on what's currently happening. Don't believe him? That's okay. Reality is negotiable after all, right? Feel free to experiment and test everything we say on this episode of The Longer Game. That's how Chad has been successful anyhow. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame Our guest Guest Name is Chad Rubin. Chad Rubin leads Profasee's operations and oversees its strategy. He often speaks about e-commerce, amazon and leveraging AI strategies on webinars and conferences worldwide. He's also the author of the Amazon bestseller, Cheaper, Easier Direct. Prior to Profasee, he founded Think Crucial and co-founded Skubana, and the Prosper Show. He is also a father, husband and loves coffee and tacos. You can find him at... Website: https://profasee.com Find them on LinkedIn: https://www.linkedin.com/in/itschadrubin/ Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Arch Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity. Website: https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelongergame/message Support this podcast: https://podcasters.spotify.com/pod/show/thelongergame/support

David Jones' new retail media business wants brand budgets – both from the suppliers it already works with as well as wooing marketers across travel, automotive and lifestyle. CMO James Holloman is backing shopper data from 5.4 million premium David Jones customers – and the ability to hyper-target them across DJs stores and digital assets as well as across the open web – in a plan to woo marketers to spend with its new Amplify media unit. Years in the making, Holloman needed to convince powerful merchandising teams to cede control of how they strike deals with suppliers while building a tech stack from scratch and centralising control of its sprawling assets. Now the marketing-run Amplify has its own P&L and great management expectations. Jonathan Hopkins, whose firm Sonder helped value DJ's assets and develop the media business, says the average department store retailer in Australia could make $34m annually from media. But that's the average, and DJs is top-end, with 55m annual store visits and 110m hits to its website. It's loyalty data-powered offsite media revenue could be significant but Holloman's not putting a figure out there, and shies away from any suggestion it's a ‘Cartology for premium shoppers'. “It's early days,” he says. “But we've got ambitious targets.” Here's how Australia's oldest retailer got into the newest, fastest-growing media game in town – and where it's headed next.See omnystudio.com/listener for privacy information.

How much of your identity is wrapped up in what you do? Well scrap that, We're human beings, not human doings. My great friend Victor Dwyer, CEO of the Content Marketing agency Dwyer Enterprises, comes on to school us on happiness. With a myriad of experiences in agencies, Victor has seen the mountain tops and the valleys. Tracking metrics are important and he shows us how to do that while how having a strong company culture to create a strong unified team. And when it comes to content, Victor is King. He is going to break down for us how to make creating and posting content a whole lot easier. Want to learn more about yourself? Like spaghetti? Just press play. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame Our guest Guest Name is Victor Dwyer. Victor is the Founder and CEO of Dwyer Enterprises, a content marketing agency dedicated to helping e-commerce tools and agencies expand their reach through podcasts and other digital channels. A recognized authority in e-commerce, Victor's background combines technology and marketing expertise. You can find him at... Website: http://dwyer-enterprises.com/ Find him on LinkedIn: https://www.linkedin.com/in/victor-dwyer/ Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity. Website: https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelongergame/message Support this podcast: https://podcasters.spotify.com/pod/show/thelongergame/support

Being an entrepreneur means you start solving a problem and just figuring it out. As time goes on, you often end up in a much different spot each year in order to keep the company growing. In order to excel in that role as the leader, you have to be able to reinvent yourself, time and time again. And the reality is, many people simply don't want to do that. Will Nitze, Founder & CEO of IQBAR, a brain and body nutrition company, joins us and shares why having a background in psychology, neuroscience, and government may just be all you need to build the next CPG company. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame Our Guest's Name is Will Nitze (pronounced Nit-Zah). He is from Boston, went to Harvard, is married with no kids, and is obsessed with startups and consumer goods! You can find him at... Website: http://eatiqbar.com/ Find him on LinkedIn: https://www.linkedin.com/in/will-nitze/ Find him on Instagram: @eatiqbar Find him on Facebook: William Nitze Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create a strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current, and future clients to your show as part of your marketing and sales process sets you apart from your competition, at a time when podcasting is really gaining popularity. Website: https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelongergame/message Support this podcast: https://podcasters.spotify.com/pod/show/thelongergame/support

Finding great partners is a pain. How do you know when someone is just trying to close you vs. actually being able to fulfill their promises? Is going with the cheapest price point really the best idea? Kristina Mertens, Head of Business Development at Packshack, is giving us the inside scoop on why finding a 3PL partner can be so difficult. Some of her advice: you have to do your homework and you get what you pay for. We talk not just about fulfillment but why we think getting to the bag in eCommerce is NOT the most important thing. If you like Bavarian beers and want to grow your brand without choosing the wrong partner, you're in the right place. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame Our guest Guest Name is Kristina Mertens. Kristina has been in the eCommerce space since 2018 and helps online D2C & B2B brands find their ideal fulfillment solutions around the world and across all sales channels. In her free time, she loves hanging out with her dog Suki, going out with her friends, and playing golf. You can find her at... Website: https://packshack.com/ Find her on LinkedIn: https://www.linkedin.com/in/kristinamertens/ Find her on Instagram: @mertens_kristina Find her on Facebook: Kristina Mertens Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create a strategy, and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current, and future clients to your show as part of your marketing and sales process sets you apart from your competition, at a time when podcasting is really gaining popularity. Website: https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelongergame/message Support this podcast: https://podcasters.spotify.com/pod/show/thelongergame/support

Marketing is a powerful tool, imposter syndrome is real, and accountability is needed. Ofra Nissani, Business Coach and Advisor at Coach My Business, joins us on The Longer Game to talk about how marketing can be powerful and how retailers can be a positive force for the planet. She also helps us break down how business owners often suffer from imposter syndrome and how they're not alone in that struggle. We go deep into economic systems, failure, what getting help looks like, and all things retail. Let's get into it. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame Our guest Guest Name is Ofra Nissani. Having been an entrepreneur for over 20 years, she has witnessed the evolution of e-commerce, social media, and now the advancement of AI. She has built a brick-and-mortar operation and adapted it to a complete omnichannel successful business. Now she is taking her expertise and helping business owners reach their own personal business goals by coaching and advising them. You can find them at... Website: coachmybusiness.ca Find them on LinkedIn: https://www.linkedin.com/in/ofra-nissani-76a9111a0/ Find them on Instagram: @coachmybusiness.ca Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity. Website: https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelongergame/message Support this podcast: https://podcasters.spotify.com/pod/show/thelongergame/support

A conversation with Roger Dunn. In this episode, we are joined by Roger Dunn. Roger is a consultant in retail media space and recently worked as Head of Retail Media for Australia & New Zealand at Criteo, where he helped retailers setup & scale their own retail media networks, as well as forming partnerships and broader up-skilling of agencies. Roger previously spent the majority of his career agency side specialising in retail and e-commerce and played a crucial role as founder of GroupM Commerce in ANZ, he was also the e-commerce lead for WPP AUNZ and more. On the Agency side, Roger has also help created the Amazon Academy & Amazon Unboxed event at GroupM, building strong relationships with key partners like Amazon, eBay & Woolworth's Cartology. In this episode, we talk about the rise of retail media and where it sits in the broader media landscape, how it compares to other type of media, the current silos and inefficiencies, navigating the trade-offs between ads and experiences as well as channels and opportunities. Go here for ⁠⁠⁠⁠⁠show notes, links, and resources.⁠⁠⁠⁠⁠ Follow Juan Mendoza on ⁠⁠⁠⁠⁠LinkedIn ⁠⁠⁠⁠⁠and ⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠. Listen on⁠⁠⁠⁠⁠ Apple⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠ Spotify⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠ Google⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠⁠everywhere else.⁠⁠⁠⁠⁠ You can find Roger on ⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠.

Retail is not dead people. It's actually very alive. If 20% of sales are happening across e-commerce, where do you think the rest of those purchases are happening? Yes, it's in an actual store. Brands in the DTC space have had a ton of growth but as those brands mature, retail is the way they can really build legs. 1REC CEO Andrew Neelon joins us on Episode 9 of The Longer Game to talk about just that. Community is at the core of retail and Andrew is helping us better understand how to rebuild communities within the retail space. Looking to grow your brand into retail? This is your episode. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omnichannel. Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame Our Guest's Name is Andrew Neelon. He is the founder and CEO of 1REC, a platform that lowers the barrier to entry for offline retail through Content, Community, and Consulting. Prior to 1REC, Andrew has held leadership roles across various functions including Finance, Growth, Retail, Real Estate, and Strategy. Prior experiences Interior Define, Bonobos, Walmart eCommerce (Digital Consumer Brand portfolio), and Hudson's Bay. You can find them at... Website: 1rec.co Find them on LinkedIn: linkedin.com/in/andrewneelon Find them on Instagram: @andrewneelon Find them on Facebook: Andrew Neelon Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current, and future clients to your show as part of your marketing and sales process sets you apart from your competition, at a time when podcasting is really gaining popularity. Website: https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelongergame/message Support this podcast: https://podcasters.spotify.com/pod/show/thelongergame/support

Consumer research one-way legacy brands have iterated more intuitively with products and won in the past but e-commerce brands have been able to iterate quicker in the past decade, which is one reason growth has soared. John Li, Co-Founder of PickFu, has created a tool that has allowed both types of brands to get to the yes, no, or maybe much quicker with consumers, and it was sort of an accident. Moving fast is a necessity of retail today, especially with the volume of information available and the speed at which we can access that info, so buckle up and get ready to move at the speed of 1.2 gigawatts on this week's episode. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omnichannel. Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame Our guest Guest Name is John Li. John Li is the co-founder of PickFu, a polling platform anyone can use to get fast, reliable feedback from real people. John built PickFu with co-founder and college classmate Justin Chen for their own use in their early days as entrepreneurs. People and businesses worldwide now rely on PickFu to help them make better data-driven decisions, faster. John is passionate about building systems that help others succeed. He has degrees in computer science from UC Berkeley and the University of Washington. John and his family live in the San Francisco area, where he shuttles his kids around in his dream car (a minivan). You can find them at... Website: https://www.pickfu.com Find them on LinkedIn: https://www.linkedin.com/in/johnli Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create a strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current, and future clients to your show as part of your marketing and sales process sets you apart from your competition, at a time when podcasting is really gaining popularity. Website: https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelongergame/message Support this podcast: https://podcasters.spotify.com/pod/show/thelongergame/support

This episode of The Longer Game is a philosophical playground for everyone in the e-commerce industry. Chief Revenue Officer Ali Babul of Trellis, a tech company creating smarter solutions for e-commerce, and Michael talk about the real driver and purpose behind the business: people. Hailing from agency life, having worked with a ton of brands, and now being on the tech side, Ali has a really deep and interesting take on the needs of consumers, brands, and businesses alike. Get ready to get your hands dirty and dig into the meaning and purpose behind the small blip of your existence on this earth. I know. Deep. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame Our guest Guest Name is Ali Babul here. He is the Chief Revenue Officer at Trellis, a merchandising automation platform with a focus on advertising and pricing optimization. He joined Trellis with over 10+ years of agency experience creating strategies to grow small and large brands. With a keen eye for both the moment at hand and the big picture, Ali helps brands scale their products and propel their success. His focus is to bring awareness to problems that brands are facing when selling on various marketplaces. Honoring his love for all things business, he is an angel investor and advisor to various startups across industries, including restaurants, DTC brands, and SaSS companies alike. You can find them at... Website: gotrellis.com Find them on LinkedIn: https://www.linkedin.com/in/alibabul/ Find them on Instagram: @alibabul Find them on Facebook: @alibabul Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create a strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity. Website: https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelongergame/message Support this podcast: https://podcasters.spotify.com/pod/show/thelongergame/support

How you make your products, when you order them, how much you order, and how you get them to fulfillment centers or the end consumer is a core process in the retail environment and yet it's something that brands routinely struggle with. Do this inefficiently and you've got poor cash flow. Do it well and you maximize sales while keeping yourself liquid to be flexible as a brand. Richard Prasojo, CEO of AiStock, a software that gives brands more power over inventory resulting in better cash flow, has much to say on why the Product Supply Chain should be one of the sexiest things in your business. Nailing the basics never gets old and we lean into that concept on this episode of The Longer Game. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omnichannel. Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame Our guest Guest Name is Richard Prasojo. He is the founder of AiStock and Sellgo. You can find him at... Website: aistock.co Find them on LinkedIn: https://www.linkedin.com/in/richardprasojo/ Find them on Facebook: https://www.facebook.com/richardprasojo/ Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity. Website: https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelongergame/message Support this podcast: https://podcasters.spotify.com/pod/show/thelongergame/support

Every business starts with an idea. And it's easy to get jazzed up about that idea, so much so that you've forget to properly plan ahead for what you're going to need to make that happen. We're talking capital and runway. In this epsidoe, the 2nd most popular breakdancer off Wall Street, Kenny Jen, and I talk about what brands need to think about when prepping to launch and how you can succeed. Going big isn't necessarily the answer. In fact, in may be the opposite of that. Kenny's vast experience in everything from his current role of providing CFO Services to Consumer & Retail brands to product creation and retail strategy for Cannabis brands in LA give him a unique perspective that's hella fresh. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omnichannel. Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: ⁠https://linkedin.com/company/thelongergame⁠ Follow us on Instagram: ⁠https://instagram.com/thelongergame⁠ Follow us on Facebook: ⁠https://facebook.com/thelongergame⁠ Our guest Guest Name is Kenny Jen. Kenny Jen is a member of Pilot's CFO Services where he advises consumer & retail startups of various stages on finance, fundraising & strategy. Prior to Pilot, Kenny managed product development, supply chain, and strategic finance for a consumer goods startup in Los Angeles and before that, he was an investment associate at a consumer venture capital fund. Kenny has consulted companies across a wide range of industries including health & wellness, CPG, marketplaces, and retail. You can find him at... Website: ⁠Pilot.com Find him on LinkedIn: https://www.linkedin.com/in/kenny-jen-84331351/ Find them on Instagram: ⁠@kennyyjen Find them on Facebook: ⁠https://www.facebook.com/kenny.jen.9 Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: ⁠https://linkedin.com/in/immichaelmaher⁠ This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create a strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: ⁠https://linkedin.com/company/cartology⁠ Find Cartology on Instagram: ⁠https://instagram.com/thinkcartology⁠ Find Cartology on Facebook: ⁠https://facebook.com/thinkcartology⁠ Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current, and future clients to your show as part of your marketing and sales process sets you apart from your competition, at a time when podcasting is really gaining popularity. Website: ⁠https://podcastify.me⁠ Find Podcastify Me on LinkedIn: ⁠https://www.linkedin.com/company/podcastify-me/⁠ Find Podcastify Me on Instagram: ⁠https://www.instagram.com/podcastify.me/⁠ Find Podcastify Me on YouTube: ⁠https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelongergame/message Support this podcast: https://podcasters.spotify.com/pod/show/thelongergame/support

A common theme among food & beverage entrepreneurs, as well as in almost any industry, is settling on the "Just For Now" branding that gets you by until you make more money. Do you start going to the gym once you lose 10 lbs? No! You get your ass in there and start doing the work and the results come later. The other problem with this way of thinking is it gets you "Just For Now" results, i.e. don't expect your brand to be successful if you aren't willing to invest the time and money into it that is necessary. Ainsley Moir, the Founder of Healthy Food & Beverage Group, joins us to share her extensive knowledge of creating successful CPG food & beverage brands and why the struggle to fight off shiny object syndrome and play #thelongergame with your brand is real. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omnichannel. Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame Our guest Guest Name is Ainsley Moir. Ainsley helps passionate food founders turn their great-tasting products into profitable businesses and irresistible food brands. They offer strategic consulting to help established CPG brands discover how to optimize their business, offer strategies for brands to understand how to break through in the market, and training for food founders to focus on having an irresistible food brand for shoppers and retailers. She likes exploring new cities, trying the latest food & beverage products, hiking, and studying the human mind. You can find her at... Website: https://www.HealthyFoodandBeverageGroup.com Find her on LinkedIn: https://www.linkedin.com/in/ainsley-moir-595b0b1/ Find them on Instagram: @ainsleymoir Find them on Facebook: https://www.facebook.com/ainsley.moir/ Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create a strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current, and future clients to your show as part of your marketing and sales process sets you apart from your competition, at a time when podcasting is really gaining popularity. Website: https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelongergame/message Support this podcast: https://podcasters.spotify.com/pod/show/thelongergame/support

While the title of this episode is a tad dramatic, the conversation does go pretty deep. Elizabeth Presher, the Owner of Hite Digital Dayton, is an experienced Entrepreneur helping other business owners grow their presence online. She has an advantage here because she knows the pressure that those business owners face. She is one, after all. The lessons she has learned, along with our host Michael, show you how steep the learning curve is when you get into business. Retail, and how consumers shop, are constantly evolving so staying ahead of the curve is important. Want to know more lessons from being an Entrepreneur? Have a listen. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omnichannel. Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame Our guest Guest Name is Elizabeth Presher. She is the owner of Hite Digital Dayton, a company committed to helping retail business owners grow their online footprint through ROI-driven digital marketing solutions. She is passionate about touching other entrepreneurs' lives to help them reach their full potential. Over the years, she's come across entrepreneurs that tell her that being a business owner is not what they thought it would be, this is why her sole purpose is to provide SMEs with the necessary tools so they can have a life full of freedom instead of one that chains them up to a desk. You can find her at... Website: https://www.hitedigital.com/dayton/ Find them on LinkedIn: https://www.linkedin.com/in/elizabeth-presher-9991a52/ Find them on Instagram: @elizabeth_presher Find them on Facebook: https://www.facebook.com/TheElizabethPresher Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create a strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current, and future clients to your show as part of your marketing and sales process sets you apart from your competition, at a time when podcasting is really gaining popularity. Website: https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelongergame/message Support this podcast: https://podcasters.spotify.com/pod/show/thelongergame/support

Variables are the theme that runs throughout the conversation with Veena Giridhar, the CEO of salesBeat, an AI-driven platform that helps brands generate better efficiency with their inventory. When a customer gets "cheesed off," as Veena diplomatically puts it, how does that affect the consumer journey? The factors that alter that journey are numerous but let's simplify this; the consumer may not be back to that store, hurting your chance at building brand equity with them. The journey is now even more complicated with the mixture of in-store and online purchasing. Let's get into it. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omnichannel. Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame Follow us on Twitter: https://twitter.com/the_longer_game Veena is the CEO of salesBeat - a company dedicated to improving efficiency in retail and FMCG. salesBeat's AI-driven platform uses micro & macro factors to model consumer buying behavior and makes predictive recommendations to eliminate lost sales due to stocks and overstocking. You can find them at... Website: https://www.salesbeat.co/Find them on LinkedIn: https://www.linkedin.com/in/veena-giridhar-gopal/https://www.facebook.com/salesbeatco Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create a strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current, and future clients to your show as part of your marketing and sales process sets you apart from your competition, at a time when podcasting is really gaining popularity. Website: https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelongergame/message Support this podcast: https://podcasters.spotify.com/pod/show/thelongergame/support

As we dig back into the ever-evolving world of retail in the Season 2 opener of The Longer Game, we're talking with Carter Jensen, the Sr. Manager of Global Commerce at GMI, aka General Mills, about how they're taking brands we all grew up with and loved into the future with us. How we engage with these brands has to change because, well, how we engage with each other is different. Listen in to find out what Carter eats for lunch these days and what's going on in CPG in 2022. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omnichannel. Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame Follow us on Twitter: https://twitter.com/the_longer_game Our guest Guest Name is Carter Jensen. Carter is the Sr. Manager of Global Commerce at GMI, aka General Mills. Carter joined General Mills in 2020 amid ecommerce disruption driven by the Covid-19 pandemic. With a mission to help accelerate ecommerce capabilities, he supported the vision of “Connected Commerce” across the organization, transforming the go-to-market strategy for the company's collection of leading, global brands. You can find them at... Website: CarterJensen.com Find them on LinkedIn: linkedin.com/in/CarterJensen Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create a strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current, and future clients to your show as part of your marketing and sales process sets you apart from your competition, at a time when podcasting is really gaining popularity. Website: https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelongergame/message Support this podcast: https://podcasters.spotify.com/pod/show/thelongergame/support

Welcome to an audio-led edition of Unmade in which we share the final session of last week's RE:Made - Retail Media Unmade conference. Last week's RE:Made closed with a landmark panel. For the first time, the bosses of the retail media networks for Australia's biggest two supermarkets shared the same stage.Mike Tyquin, managing director of Woolworths' Cartology; Paul Brooks, general manager of Coles360; Pippa Leary, MD of client product for News Corp; and Melissa Wyness, chief media and operating officer of Mercato, joined a conversation moderated by Unmade's Tim Burrowes.The session marked the end of a day when Australia's nascent retail media community came together for the first time.The conversation focused on what the retail media industry needs to do to go on building from here, and also shared some favourable comparisons on the market's progress locally, compared to other major markets.During the conversation, Leary dropped some hints about how News Corp sees itself fitting into the retail media landscape (“the retail media network when you don't have a retail media network”).The panel also debated the changed retailer-supplier power dynamic created by retail media networks, and how media agencies fit into the conversation, addressing the question of who pays for the lunch?A further question was whether media agencies have now left it too late to get involved. Notably some agency groups were heavily represented at the event, while others appeared to have missed the memo.For those interested in carrying on the conversation, we've created a Retail Media ANZ Linkedin Group. Anyone is welcome to join.Audio production of today's podcast was courtesy of Abe's Audio, the people to talk to about voiceovers and sound design for corporate videos, digital content, commercials and podcasts.tim@unmade.media This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.unmade.media/subscribe

Cartology has made the early running and noise in the bustling supermarket media category but ‘owned' media – that is, all media and audience assets controlled by a brand – is at least three times the size of the grocery and liquor sector. And ‘retail aggregators' (think Officeworks, BigW, Myer and JB Hi-Fi) is nearly 20 per cent bigger than the grocery sector, according to Sonder via a new report, hot off the press. The firm calculates Australia's owned media potential stands at $3.9bn – and 80-90 per cent margins have CEOs and CFOs licking their lips. That could alter the balance of power between marketing, sales and merchandise, and potentially change the dynamics between paid, owned and earned investment. Founding partners Jonathan Hopkins and Angus Frazer run the rule over five standout categories – grocery and liquor, aggregated retail, telco, petrol and convenience, and finance – which players may be next to market (hint, anyone with a loyalty programme) and the implications for Australian media market dynamics.See omnystudio.com/listener for privacy information.

Brands sometimes want a quick answer to growing and generating more revenue. Unlike Dollar General, most brands in retail take time to grow. James "Saywhatsales" Buckley explains why these misaligned expectations in retail lead to having a false sense of hope, which creates confusion, has you playing the chance game, and ultimately why "hope is not a strategy." The energy on Mr. Buckley is off the charts. He's got dope knowledge on sales, interacting with people, and is genuinely fun to be around. This episode rocks. About our guest: James' mission is to help sellers realize their full potential. He works to show them their real worth as the tip of the spear. He has had the pleasure of interviewing the best minds in sales and creating content that elevates the sales profession every day. Connect with James @saywhatsales on Instagram, Tik Tok, and Twitter. Join him weekly for his new series "Surviving Sales" a Sell Better production brought to you by JB Sales Find him on LinkedIn: https://www.linkedin.com/in/jamessaywhatsalesbuckley/ Find him on Instagram: @saywhatsales Find him on Facebook: James Buckley Find him on YouTube: https://www.youtube.com/channel/UCOGBiBoHd5n3f9Sz2KZT3CA Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and podcastify.me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create a strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time when podcasting is really gaining popularity. Website: https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ --- Send in a voice message: https://anchor.fm/thelongergame/message Support this podcast: https://anchor.fm/thelongergame/support

People buy with their emotions. They buy what they vibe with. If consumers aren't feeling it, don't expect revenue to grow. And what about revenue? How can connecting with a consumer on a raw level actually help you generate revenue? Are those two things related? Erik Kiker, Chief Messaging Officer at tolovethebrand.com, knows how to connect the two and never skip a beat. We go deep into the psyche of how brands are sometimes inadvertently turning consumers off because of the discouraging messages they're sending out. Messaging makes a difference. Find yours and grow your audience now. Like what you're hearing? Head over to https://thelongergame.com/ to read show notes, watch the episode or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame About our guest: Eric is a Creative Director turned Messaging Strategist, for a really good reason. Frustrated by brand development processes that were too slow, too costly, and ultimately written from a consultant's POV, he invented his own. He's helmed his process to help more than 100 brands find their greatness, something Eric calls, The Soul Difference. Naked Juice, Atkins, Jenny Craig, Lenny & Larry's, Zespri Kiwifruit, Health Warrior and Perfect Bar have all been clients. And he's remained close with these brands' Founders, past and current owners, and investors. Website: https://tolovethebrand.com Find him on LinkedIn: https://www.linkedin.com/in/erickiker/ Find him on Instagram: @erickiker1 Find him on Facebook: Eric Kiker Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and podcastify.me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create a strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com/ Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology podcastify.me is a full-service podcast production company that designs podcasts around people who are paid for their advice: coaches. If you're knowledgeable in your space and want a steady stream of people who have the exact kinds of problems you solve and they want to talk about it, a podcast may just be your secret weapon. They handle everything from finding guests, to editing, publishing, and promoting episodes, all with the goal of helping you build your business. Check them out: https://podcastify.me --- Send in a voice message: https://anchor.fm/thelongergame/message Support this podcast: https://anchor.fm/thelongergame/support

Sourcing has become a much bigger issue for brands as the pandemic continues to close down China and back up the pipeline, as well as loading docks and ports across the world. So scaling might seem difficult at a time like this. Not only scaling but making new connections and finding new opportunities feels almost impossible. Ben & Oliver want you to rethink that. With Checkpoint International, they've templated the processes for sourcing and are leveraging the incredible quick postal system in China to their advantage. Listen in to hear how Oliver gets his food delivered to him during quarantine and why these guys are onto something when it comes to growing your brand. Like what you're hearing? Head over to https://thelongergame.com/ to read show notes, watch the episode or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame About our guests: Oliver Knack, originally from Australia, has been working in sourcing and quality control in Asia since 2012. Primarily based in China for over 10 years, Oliver has worked in various capacities in the industry and helped hundreds of clients from North America, Latin America, Europe and the Asia Pacific manage their purchasing activities in all the major manufacturing countries in Asia. Oliver has worked with clients large and small ranging from large retail chains to independent Amazon sellers across a wide range of consumer products. Ben started working in manufacturing in China after his junior year of college. The brand he started, Xtatix, sold private label consumer electronics into the US market. Xtatix closed in 2008 and shortly after Ben focused on growing Hatch, a company that sold private label consumer electronics to other brands. Hatch ended up selling millions of MP3 players and Android products to Walmart, Best Buy, and other top retailers through Hatch's client's brand. In 2015 Hatch pivoted to focus on the development and manufacturing of custom Android products. Ben has rare first-hand experience within the Chinese manufacturing and technology hardware ecosystem. Website: https://Checkpointintl.com Find Oliver on LinkedIn: https://www.linkedin.com/in/oliverknack/ Find them on Facebook: @checkpointintl Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and podcastify.me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create a strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com/ Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology podcastify.me is a full-service podcast production company that designs podcasts around people who are paid for their advice: coaches. If you're knowledgeable in your space and want a steady stream of people who have the exact kinds of problems you solve and they want to talk about it, a podcast may just be your secret weapon. They handle everything from finding guests, to editing, publishing, and promoting episodes, all with the goal of helping you build your business. Check them out: https://podcastify.me --- Send in a voice message: https://anchor.fm/thelongergame/message Support this podcast: https://anchor.fm/thelongergame/support

On this week's Mumbrellacast, the team checks in from Mumbrella360 to discuss a range of the biggest news stories of the week. Plus, interviews with Dr Norman Swan, Anne Parsons and Phil Hall, Margie Reid, and Nicky Sparshott.

In today's episode of The Unmakers, we talk to Troy Townsend and Jack Byrne, co-founders of Zitcha.Zitcha thinks of itself as a demand side platform for retailers, allowing them to use their owned assets to become publishers of brand messages.The duo have a strong media pedigree - Troy is a former boss of digital agency Tiger Pistol and Jack is managing director of independent media agency Hatched.In the week that Woolworths' Cartology announced the $150m acquisition of Shopper Media, we discussed the fast growing retail media space, and the growing influence of Amazon.I also asked whether Zitcha is a friend or a threat to media agencies.Over the coming months they plan to take Zitcha global. The duo revealed Zitcha is currently in the final stages of a seed round capital raising, with Troy revealing how potential investors can get in touch.Transcript:Tim Burrowes:In today's episode of the Unmakers, I talked to Jack Byrne and Troy Townsend, the co-founders of Zitcha. Zitcha thinks of itself as a DSP, or demand side platform, for the retail world. It helps retailers turn their own assets, including online and in store, into publishing platforms, by connecting them to brand messages. Troy, the CEO of Zitcha, was previously boss of digital platform Tiger Pistol before selling the business. Jack's day job is as managing director of independent media agency Hatched. Having got off the ground in Australia, Zitcha is now doing a seed stage capital raising to go global. To begin with, I asked Troy how the two of them came to be working together.Troy Townsend:It's a really good question. It's happened over quite a few years, Tim. So obviously Jack has built his media business, Hatched, over the last 10 years. And over the last 10 years, I've built a business called Tiger Pistol. And through that journey, we've had shared clients and got closer through clients and we've sort of started to see the retail media space sort of start to come into play. And both of us looking at how this space could affect our businesses. And about three years ago, I sold out of Tiger Pistol and me and Jack sort of started to work through where there was some opportunities. So it's been a long journey.Tim Burrowes:Well, look, it's worth mentioning Tiger Pistol, because that was one of the, I guess the big names in the first digital wave. What was the Tiger Pistol story briefly for people who don't know?Troy Townsend:So Tiger Pistol was a platform that basically helped automate the process of building Facebook ads for big channel partners globally. So we sort of took the journey of working really closely with Facebook or as they're called Meta now and basically helped them grow their long tail, big channel partners, automating the process of ads for SMBs. So we sold out that business about three years ago. So we sold it to private equity in the US.Tim Burrowes:So Jack, you have had sort of the parallel journey and with Hatched as well. What brought you to this point?Jack Byrne:Well, obviously what I've seen over the last 10 years and the environmental issues such as the proliferation of data and what I've seen in the programmatic perspective, in the ad tech and some of the dirty tactics that comes with that as well, there's also, you've seen the development of the Cartology and the first party data is ultimately where it's closest to the customer. And as a media agency, we spend all of our time and effort getting as close to the customer as we can. When retail media started becoming a thing, and it's always been a thing. It's probably important to note that retail media in its form, whether it's a shelf warbler or decals on the floor, this is not new, but certainly targeting that customer and closing the loop from a media perspective all the way through to the point of sale is something that's always been of interest mainly because we've had clients, whether it's retailers themselves, or suppliers of those retailers wanting to drive incremental sales, then that's always been our job.Jack Byrne:So it's always been keen for us because at Hatched, we've always wanted to act as agents of positive change is kind of our vision of the business. And this is something that really came out of that. And a few conversations with Troy and I've always enjoyed working with Troy, but also really admired the way his mind works and the way that the world's working and the technology and whatnot. And it's something that we came together and not to say it wasn't over a couple of beers, but it was over a couple of beers and a few more. And it's grown since.Tim Burrowes:Well, we'll get into the product in a moment. So, Zitcha officially launched back in June. It has its roots in another product called TP Collab. So what was the evolution from there to here then, Troy?Troy Townsend:When we sold Tiger Pistol three years ago, we sold our technology platform. But over the 11 years of building Tiger Pistol, we also built quite a large service business. And in the exit of focusing on one piece of technology, we incubated this product in TP and we called it TP Collab. And we sort of had a really good bit of time to relook at the market. Moving out of ad tech. Ad tech in its entirety is totally shifting, the landscape is shifting. Obviously with the environmental impacts of privacy legislation and deprecation of cookies, we sort of had the beauty of being able to look at a fresh sheet of paper and see where it was going. And this really came out of that.Troy Townsend:And we obviously done a lot of work with Facebook through the journey. We've done a lot of work with Google through the journey. And this space was something that they're both looking at quite closely, obviously, because it's directly connected to a lot of first party data. And so we incubated for the first 12 months, we just built and we sort of tried to build a product market fit. We were lucky enough to get a couple of early adopting retailers as alpha partners and really got into the cycle of them trying to work through this space and work out what they need to do in this space to be successful. And then we uncovered something that was even bigger than I first thought.Troy Townsend:And with the likely changes that happened to iOS 14 and the amount of signal data that the big platforms like Meta were receiving, it sort of just started to really put a fire under this space. And obviously we had competitors in the space that were only really focused on owned assets for retailers like Citrus getting acquired. There was quite a few environmental factors that really blew up the opportunity as we were incubating it within that TP environment.Tim Burrowes:Well, we'll come on to the sort of the partners in a moment and the competitors as well. Let's drill down a bit now. Let's actually talk about, I guess the key thing is, what problem are you actually trying to solve?Troy Townsend:So the problem that we're trying to solve is we're trying to... Basically with the changing landscape of media, brands need to be able to buy media that they can basically, their performance media that they can track conversion through. And you've got the likes of Amazon who globally made 31 billion as an ad platform last year, basically off the back of being able to track transactions and conversions. So they're a closed looped media business, which is absolutely valuable. And it's something a lot of the major publish publishers actually can't do. And you sort of start to see that and you start to see the evolution of some really big retailers, particularly you see it here with Cartology and Kohl's and Chemist Warehouse, but you also see in the US with the likes of Walmart and Kroger and Albertsons that are building their own retail media networks and making some serious headway to be able to compete in this media space with the likes of Amazon. So I think when we look at what are we actually solving in this space is we're making it super easy for retailers to turn into intermediate publishers, number one. That's the critical mission that we're on. And we're also making it really easy for brands to access inventory that they have never been able to access in the past.Tim Burrowes:Well, which is a great moment then I suppose to firstly, maybe give us some examples where you're allowed to talk about them, about some retail brands and supplies you've got on board. And maybe just give me a practical example or two of how in this new environment a message might reach a consumer in a way it wouldn't have done before.Troy Townsend:Yeah, well I think, I mean, we're moving into the age of real personalization. And I mean, I've talked about personalization through the last 10 years of my journey, but this is really, really exciting, number one, for a brand. Being able to access a cohort of users that buy their product or similar products of theirs through retailers to be able to directly come in contact with them.Tim Burrowes:So give me a sort of example of the sort of brand you're thinking of.Troy Townsend:Yeah. So, so let's talk about Diageo as an example. So Diageo have spent money with their retailers. We can look at the likes of, let's use Thirsty Camel as an example. Now they've got trade contracts in place with those guys. They've typically bought media through traditional realms, like they've bought in store wobblers, they've bought catalog. Really catalog was sort of 1.0 of retail media. And now what you're seeing is this transition to them starting to buy digital assets. So they're actually going on and buying keywords like they would on Google on Thirsty Camel's website, which in turn then when someone comes in to type in a certain craft beer, for example, that craft beer is giving them first slot on the products that actually surface within their transition to buy. So really what we're starting to see is that brands are being able to access inventory as close to the point of purchase than they've ever been able to access in the past, which is obviously really valuable for the brand.Troy Townsend:And then you've got the retailers that already have those assets in place. They already have the ability to search on their website. They have the ability to surface products, but they're actually giving the retail the ability to monetize that. So they can not only drive a better customer experience, but they can also start to create a new revenue stream to be able to compete against the likes of an Amazon, for example. So I think that's the really exciting bit of this space is it's a win, win, win. So it's a win for the brand because the brand actually gets to advertise to the specific audience at the point of purchase and be able to track to conversion. Number two for the retailer, it's super exciting because they now have the ability to really change the media landscape and change the way they do business to be able to compete against an Amazon of the world that they haven't been able to compete against in the past.Troy Townsend:And three for the consumer, I think this space really drives personalization. So when the consumer is browsing on a website or getting an EDM or looking at content across Facebook or across Google, they're getting a purely personalized experience to deliver an ad that is highly optimized for them as an individual, which I think the likes of Facebook and Google have done this really, really well over the last 10 years. And I think this is going to be the next iteration of personalization that comes through through the media landscape.Jack Byrne:Just to add to that point, I think there's another win in there. Obviously we spoke about the win from a brand or win from the consumer, win from the retailer, but there's also a win for the media and the platforms that particularly for Zitcha that we've identified that from a media supplier or a wall garden and a retailer, we consider as a publisher, but there's the ability to transact. And that transaction, the ease to transact within the ecosystem's really important. So ultimately if you can tie that transaction to an actual physical transaction in store or online, then it's more accountable media and more attribution towards media, and that's better for everyone as well.Tim Burrowes:Well, you both touched on that accountability or sort of measurement point, which is probably just worth exploring a bit more. So what data or information or signals are you able to give a brand that wouldn't have been possible before?Troy Townsend:Number one, the signals that they're being able to see is they're going to be able to see the signals from the individual retailers customers. So most brands that don't have a direct to customer approach have never really been able to use any of the real data of understanding the retailers customers, but this, number one, gives them access to be able to use that, which in turn gives them better opportunity to spend, number one, across the retailers, what we classify their own assets. So the assets that they own internally. So website, email, in store screens, all of these things that they haven't ever had access to in the past. But it also gives them access to utilize those audiences across Meta. So Facebook and Instagram, Google YouTube, Pinterest, Snap, TikTok. So think about all these wall gardens that are really built off the back of having strong cohorts and strong first party to be able to get the best out of them. These brands now have access to be able to utilize that through their retailers.Tim Burrowes:And the brands and presumably retailers as well are obviously very sensitive about their own data. How do you make them comfortable that you are also protecting their data at the same time?Troy Townsend:Yeah, I mean, I think that's a huge one. I think a lot of retailers at the moment are sort of working around, like how do they build a retail network? How do they make sure that they're protecting their first party and the data that they have to not only differentiate them to other retailers, but also to make sure that they've got maximum value and they've got maximum control. So, we built Zitcha with a view of really building for the retailer, making sure that we're helping them structure their data, but we're not actually touching the data that they're sitting on. And also the brands are not able to take their data and use it for other things. It's all very structured and connected in a way that they can utilize the data as they build their ad units, but there's no sharing of data outside of that.Troy Townsend:So, I think a big part that we're seeing now is retailers want to be in control of and feel really comfortable and confident in this space. And that's one thing that we've made sure is happening is to make sure that they're in full control of the data that they have and who they share that data with as well. So that can be very specific on certain cohorts they have to certain brands that get to utilize that. Not everyone gets to utilize that. Really sort of helping them sort of really control not only the surfaces that they want to sell, but also how they utilize the data that connects with those surfaces.Tim Burrowes:Well, Jack, let me bring you in a bit as well. Maybe let's just talk a bit of an overview of the sector itself, sort of retail media. One of the kind of announcements we've seen shortly before we record this is Woolworth's or Cartology, which is their kind of retail shopper arm, buying shopper media for a headline of $150 million. So there's a lot going on in the sector generally. What do you see as the key developments? What's been driving this market in the last few years?Jack Byrne:Being closest to the customer is the job for every marketing manager or agency globally, right? So once the retailer in question identifies that and invests in that, whether it's building the cohorts and what we are seeing from a retailer perspective, the really good ones are spending the time and money and resources in actually building out their data sets first. Because understanding the cohorts within the retailer element, you are able to put different values on the different cohorts. And the ones that are doing really well will benefit the most. So that's what we are seeing the first and foremost. The likes of what Cartology has done, really smart move from their perspective, in my view. It adds another part to their ecosystem that they can sell against. Owning that asset, selling that asset at a 90% margin. The payback on that investment will be pretty quick, I'd imagine.Jack Byrne:So again, really, it's a big deal in our landscape. Payback is fabulous. And from our perspective, again, we totally support it because it got to a point that when Cartology launched back in 2019, I know from a Hatched perspective, and we've got FMCG clients, then generally what we saw is the likes of a Cartology and whatnot, they're the first ones to go on a media schedule. They're the first ones, because it's a no brainer that you want to target the customers close to the point of sale. But there were still challenges. And the challenges that we saw with that is from an operational perspective, because a lot of it's still very manual. It's still very closed to agencies whereby the predominantly what we are seeing is retailer and supplier having their trade marketing budgets being tied into their overall contracts. And then actually what's happening at the retailers end, it's all a manual programming of YouTube, manual all of that is very high touch from resourcing, from human beings, and otherwise.Jack Byrne:And one of the problems that we're trying to solve is that operational side of things. Going, okay, you max out inventory really quickly and you max out capacity really quickly based on the fact that it's human led. So where Zitcha comes into it is really by adding in an ecosystem play across the likes of Meta and Google and YouTube, which is all built in, then A- the inventory's unlimited. And then also from a human perspective, they can start talking to the long tail of suppliers whereby previously they're probably, they're monetizing say 20% of their customer base or their supply base until they max out their inventory and their capacity. So what we are doing is providing these retailers with a long list of suppliers, the ability to actually access a hundred percent of them and monetize a hundred percent of them and maximize the opportunity for them. So that's what we're seeing.Tim Burrowes:Okay. Now, just before we drill a bit more into your business model, Troy, something I wanted to just come back to that you mentioned earlier, Amazon. Something like $31 billion around the world as a retail media outlet, as an advertising outlet effectively, yet my sense is in Australia they haven't had the same level of impact. Firstly, I suppose I'll be curious whether you agree with that. But secondly, I wonder if you do, if you have a feeling on why that is?Troy Townsend:Yeah. I mean, I don't have the direct numbers in front of me, but they are definitely making an impact year on year here in Australia. They're definitely growing quite rapidly. I think that the $31 billion is a big number and obviously we're only, Australia's only a very small part of that from an opportunity perspective as well. But, I think what you'll find is that they're going to, they're picking up steam quite rapidly. I mean, I think their entrance into the market was a bit slower than what everyone first thought they were going to be. But I feel like they are slowly, but surely, and slowly, but surely is probably not the right word. I think they're creeping up on everyone. And I think that we are going to start sort of start to see the impact of that, which we're starting to see on the flip side of Amazon. I think, I think retailers are really starting to see them as a clear competitive threat, which they've talked about for years, ever since they sort of came into the Australian market. But I think definitely now they're looking at how do they really combat against them as a business.Tim Burrowes:Okay. Well, we've talked a bit about how you solve the problem for the industry, which obviously is a service. I guess the other part of the equation is in order for you to be around, you've got to make a dollar. Should I crudely think of you as an ad network? Is that really the method that you make your money?Troy Townsend:Yeah, I mean, I think we are, like at DSP for retailers basically. So we make it very simple for them to bring their inventory to market and deliver that inventory to specific suppliers and specific brands. So that is probably how you would look at it. I think in the stage that we're in within the market is retailers bringing their inventory to market. I see in the US, these things starting to come where there's multiple retail media networks coming to market with individual retailers where brands are going well, how am I comparing apples to apples or apples to oranges? And I think you're going to start to see a bit more, which we're starting to look at is like aggregation of how do we make it really simple to buy across multiple retailers.Troy Townsend:So I think the big piece is making it very simple on both sides. Being on the retailer side to bring their assets and control the inventory that they have. And I think, to Jack's point earlier around Cartology, the purchase of is really they're buying more inventory, they're buying a broader subset. So, as a brand, makes the Cartology model a lot more appealing when I can buy in store, I can buy on online, I can buy sort of their digital out of home as well. So, I think these guys are really starting to ramp up the fact that they're media businesses and adding value into the brands. And I think from our perspective is, in Australia as we start to see more networks come to market, that's going to be one thing, but making this space uncomplicated is going to be a very, very big unique offering in market. Because I think, in the US, I was in the US last week at a retail media conference. And they just talked about how this space can be overly complicated from a brand perspective. And I think there's a job to be done as the space really grows to make it really easy for everyone to be able to use and spend and continue to spend in the space.Tim Burrowes:And just drilling a bit more into the business model. So effectively you clip the ticket of each placement, that's your main business model.Troy Townsend:That's correct. Yep. Yeah. Yeah. We take a percentage of the media.Tim Burrowes:And those are on standard terms?Troy Townsend:Yeah. So we take a clip of the media that goes through the platform. So it makes it really, I mean, it's an easy one for most retailers to understand. They can work out what margin they're going to make. And it's a nice, simple transaction. And it is on standard terms with the retailer. That's where we set up the model. We're not directly with the brand.Tim Burrowes:And what are those terms? What percentage clip is yours?Troy Townsend:So varies based on the size of the media. So it can be anywhere from 10% down to 4% depending on where it plays.Tim Burrowes:Okay. Now let me bring Jack back in, because I think this is a good one for where you span the two worlds of media agencies as well. I'm sort of wondering whether Zitcha is a friend or potential foe for agencies and that's a question partly inspired by a guest post I recently read in Avenues from Troy. I'll read out the headline for our audience. Headline is, "Retail media could provide your agency new revenue stream", but then it's the second part of the headline which intrigues me, "or could cut your lunch". And then the final line of the piece from Troy is again making that similar argument, "All this ultimately means more billable time. And isn't it better if clients on both sides talk to you rather than going direct to the retailers and cutting you out of the action". Now that sounds like...Jack Byrne:Very controversial don't you think, Troy?Tim Burrowes:Yeah. I'm intrigued by it, because it does sound like a bit of a mixed message to media agencies that maybe you are going to be taking a slice of the action away from them.Jack Byrne:Yeah, sure. Well, I'll take this obviously with the media agency background, because it's something that the whole world of retail media, if I was to be frank, scared the s**t out of me. As an agency model where we are a service based business in the service based industry where FMCG clients and suppliers of retailers, where's the value that a agency can provide to ensure that our existence is there in the first place. But ultimately there's two ways to go about it. Is accepting that fact or from an agency perspective and something that we're really leaning into at Hatched is embracing it and building out services that surround it. Because as Troy alluded to it earlier, the retail media space is growing rapidly. We're still very much in the infancy. And it's the retailers themselves aren't yet quite organized to, you see the Cartology, you see Coles media. In Australia, it's very easy to kind of get blinded by that. But if you look at tier two, tier threes, even other retailers in the tier one space, you've got the merge teams and you've got the marketing teams, but no one really owns the media teams.Jack Byrne:And then the same from an agency space, what can you add value? And ultimately what's going to happen once all of these retailers get organized and have retail media platforms and retail media networks to buy into, then you got to flip your head into the brand's perspective and go, well, where do I get the best return? And it goes back to the genesis of a media agency in the first place is helping the clients navigate a tricky landscape. Brands are, they know the retail media space, they value the retail media space, but they might not know how to navigate the retail media space.Jack Byrne:And ultimately, one thing that you'll see Hatched doing is really delving deep into not only Zitcha, but the likes of Amazon. Amazon is coming and you'd be stupid to think that they're not coming. They have been here for a while. They are growing year on year, month on month, but it's a lot of suppliers don't know how to navigate them. So it's understanding that as a view will give you an idea as to where the benefit is from an agency perspective, because there are services and requirements to wrap around the proliferation of the technology that will ultimately either benefit you or you let someone else do it. And you look at the Publicis acquisition of Citrus last year. They paid $205 million for a platform and they've wrapped it into their Epsilon product. And all of a sudden Epsilon Publicis they've got a strong point of difference within the marketplace that can talk to retailers and supplies alike.Jack Byrne:Now you've got no one else left to buy and it's not to say that we'll be sold or bought or even were for sale for any of the agency networks, but we can certainly work with them. And that's the interesting part.Tim Burrowes:Well, I'm amused by it, as soon as you started saying you weren't for sale, a big smile came onto Troy's face. Because we can see each other on video, although this is only an audio podcast, which I suppose is a good point for me to sort of raise that question to Troy or to both of you is I guess one of the points of The Unmakers podcast is yes, we're talking about industry models useful to the industry. And I think maybe we also have an audience of people, I hope we do, who are interested investing in new things as well. And I presume that once you have an idea like this, in order to scale, it takes investment. So I'm wondering, Troy, what you see as the barriers to scaling or where you need to invest. I mean, the thing that occurred to me obviously was it feels like you'd need a sales force and if you're going to go global, that means a global sales force.Troy Townsend:Yeah. Yeah. I mean, definitely I think like any tech business, you need to invest in the product, the R and D and your sales team and your marketing. So, we've got it to a point where we've been in a great position to be able to self-funded to today. But we definitely understand that to scale and grow fast, this opportunity is time sensitive and that takes capital. So yeah, we are definitely in the process of capital raising at the moment for the business. So hopefully we'll close that off pretty shortly. But definitely this business is set to grow outside of the geography of Australia and New Zealand. And we definitely have a global first mindset and we're being very focused on understanding where this space is moving in different markets, bigger markets in Australia, Southeast Asia, the US, Europe, South America. Like this space is at its infancy across all of those markets with not a heap of competitive pressure right now. I would think that competitive pressure will come over time. And I think the next sort of 12 to 24 months is going to be really critical for us to get our position in market and get the opportunity moving.Tim Burrowes:And this round of capital raising. Are you still open to more conversations? Are you closing off the conversations you are having?Troy Townsend:Yeah, definitely. Yeah, no, we're pretty close to closing off this round, but I think capital raising is something that lasts the length of your business. So we're at sort of what we would classify as seed and we'll do a series A and we'll sort of see where the business moves. There's a huge opportunity. If you look at this globally, this is a hundred, BDC say it's a $100 billion opportunity. I think it's bigger than that. And for us, it's about how do we really capitalize on that opportunity as quickly as possible. So definitely anyone that is that's looking to invest in this space, we're definitely open for conversations over the full journey of the business, to be honest.Tim Burrowes:And how do they reach you?Troy Townsend:I mean, they can send me an email at troy@zitcha.com if they want to reach out or it's at jack@zitcha.com.Tim Burrowes:Z-I-T-C-H-A.Troy Townsend:Z-I-T-C-H-A.com. Yep. That's right. Yep.Tim Burrowes:And I guess typically for seed, you might look at raising half a million dollars or something. Is that the sort of number you are looking to?Troy Townsend:No, it's quite a ways north of half a million. We've funded it to a point where seed is based on, it's going to be the first layer of investment in the business, but we've built the business to not a bad size. So we're not really early, but we're still early within the journey of the opportunity.Jack Byrne:Yeah. And just to add to that, I mean, we've already put a couple of mill into this to build it. And we can continue to self fund it now. And we expect to be profitable pretty quickly, like within the next 12 months. So a tech business to be profitable is quite rare in these days, but it's also what's rising through the cream and the blood birth that is out there. But we are choosing to do a raise now because of the land grab and because of the opportunity that comes with a platform that's been in development for two years. It's got revenue, it's got media going through the platform. And really it's a chance for us in the next 12 to 18 months to really build a moat around us and get the runs on the board and go hard.Jack Byrne:And that international markets is really important to us because it's very easy to get caught up in the worlds of what we see in Australia being the Cartology and the Kohl's meter and be blinded by two small parties. But you look at other markets where in the US for instance, the size of a Kohl's is, there's 50 Kohl's and that's just on the Eastern sea, and so we've got to be smart about where we put our time in the next 12 months, not just our resources.Tim Burrowes:Now you make a good point, Jack, on the tech valuations blood bath. There's been a fair bit reported recently that valuations for investment rounds are kind of down as a result. What valuation have you put on the business?Jack Byrne:We haven't got to valuation at the moment. The template or the mode that we are going is more in a note, but that will depend on who we're getting involved in at the end. At the moment, we're just rallying up all interested parties to come to the table, to work out who the best are for us. And it's important that point is delivered that ultimately we need, we want our partners to really lean into the opportunity and really open up opportunities, not only locally, but internationally as well. The instrument that we're using will be determined by the people that are at the table by the end of it. Now, we could easily oversubscribe at the moment. Again, we're being smarter, we're in no rush to be able to take on investment. And at 50/50, our cap table is pretty clean with Troy and I, and it's something that we value our independence and we value being able to make the decisions that are best for staff and the best for clients. And that independence is something that we value highly because it's ultimately what will determine our success in the future. So that's something that we'll continue to do.Tim Burrowes:And that sounds presumably then that you're not really talking kind of the traditional kind of venture capital type investment, necessarily. If that's the route you're going. What sort of people have invested?Jack Byrne:Well at the moment, just Troy and I are the ones that have invested. But we are talking to venture capital. There's a lot of interest in this space. So we are not closing the door to anyone because some venture capitals have people that invest in their funds that are well off in the retail media space or the retail space. Or they might have access to markets that we aren't in yet. It's really, it's open to anyone. And it's a two way conversation. We're just not taking the money and running with it. It's not money that we need. It's more partners and someone that we want to work with. That's something that Troy and I, we've been in the game long enough to go, there's plenty of money if you ask for it. It's just the right money. And that's what we are being mindful of at the moment, is taking the right money from the right partners and going from there.Tim Burrowes:And clearly where partners invest, they also at least want a sense of what their possible exit options are. Obviously, we talked about the likes of Citrus being picked up by a global holding company. What are the potential route for you down the track, do you think?Troy Townsend:Yeah, so I think the critical thing that we're looking at is building a really successful, sustainable business being the first point. But I think really this space is, trade sale is one thing similar to Citrus. But this space is big enough for IPO. There's real opportunity. And we sort of see this base being independent and really driving that independence. Sky's the limit. We're right at the very start of something that I think is going to be very large. It'll just be, it'll be interesting to see how the different opportunity of different people that are probably looking to acquire or get something in this space changes over the next sort of 2, 3, 4 years. I think strategics are definitely keen in this space.Troy Townsend:How do they catch up quickly and how do they buy into this space or buy some technology? You're obviously seeing the big media networks, there're either looking at building or buying in this space as well, to even the big publishers. The Googles and the Facebooks of the world are going to obviously have a keen eye on where this space goes and how it plays out. So, I think it's going to be an interesting journey as we move through it.Tim Burrowes:Well, final question for me. If we check in again in a year's time, where will the business be at?Troy Townsend:In a year's time, I think, I mean, definitely we are going to be in multi market business. We've sort of had the ability to incubate in this space in Australia and New Zealand, but definitely we'll be in multiple markets outside of this space. I think we should be at the process of the space being sort of further progressed. And obviously from our perspective, having a lot more retailers connected in, but really we want to get to the space of being really focused on driving great brand experiences and fully automating the media mix modeling of this space to sort of really differentiate against anyone else in the market. So, 12 months is a long time, but it goes quickly when you're trying to you build and grow.Tim Burrowes:And Jack, let me bring you in as well, because I presume for you, you'll have to decide at some point if this rocket ship takes off, then you are going to have to step away from Hatched don't you?Jack Byrne:Well, luckily I've got very good staff in both organizations to carry me, because I'm just a squirrel trying to get a nut. But the one thing that I will add to Troy's point in the next 12 months is we, the world talks of retail media, but we don't talk just to retailers. Anyone that has first party data that is of value and has assets, and that asset could be digital screens in multiple venues. It could be an e-com, it could be a whole bunch of different. It could be an email database that could be worth monetizing. We are currently talking to adjacent industries and adjacent businesses to empower them the same way that we are doing with retailers. So within the next 12 months, you'll start seeing this breakout a little bit more beyond just retailers and that's what is really exciting because then you can start creating networks and like minded networks that are all attached to data that is built in similar structures and whatnot, and getting closer to the point of sale. That's really exciting to me in terms of building into green fields that people aren't really talking to. But that's certainly where our view is in the next 12 months, you'll start seeing a bit of that too.Tim Burrowes:Well, we'll check in and see. Troy and Jack, thank you very much for your time.Jack Byrne:Thanks for having us.Troy Townsend:Thanks Tim.Tim Burrowes:Thanks for listening to the Unmakers from Unmade. If you are an Unmaker, I'd love to talk to you. Email me, Tim@unmade.media. Audio production on Media Unmade was courtesy of Abe's Audio, the people to talk to about voiceovers and sound design for corporate videos, digital content, commercials and podcasts.Message us: letters@unmade.media This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.unmade.media/subscribe

Retail has drastically changed since the beginning of the pandemic, where e-commerce saw a huge influx of growth. This has forced brands to have to be agile in order to stick around. Brands can no longer sit on one channel and focus on dominating there alone. I speak this week with Destaney Wishon, CEO of BetterAMS, an advertising partner and service provider for brands on the Amazon marketplace, all about that change and how it's affected the brand's decision making, even giving us a peek behind the curtains of what BetterAMS has done to remain relevant. Like what you're hearing? Head over to https://thelongergame.com/ to read show notes, watch the episode or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame About our guest: Destaney Wishon is Co-Founder and CEO of BetterAMS. Website: https://betterams.com Find her on LinkedIn: https://www.linkedin.com/in/destaney-wishon/ Find her on Instagram: @destaneyW Find her on Facebook: Destaney Wishon Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and podcastify.me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create a strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com/ Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology podcastify.me is a full-service podcast production company that designs podcasts around people who are paid for their advice: coaches. If you're knowledgeable in your space and want a steady stream of people who have the exact kinds of problems you solve and they want to talk about it, a podcast may just be your secret weapon. They handle everything from finding guests, to editing, publishing, and promoting episodes, all with the goal of helping you build your business. Check them out: https://podcastify.me --- Send in a voice message: https://anchor.fm/thelongergame/message Support this podcast: https://anchor.fm/thelongergame/support

As 2022 ages, it's clear that Amazon will keep dominating the e-commerce sector. This means that brands that don't adapt will fizzle out. For most, adapting means seeking treasure in the uncharted world of Amazon. But you can't do this without a guide. Elizabeth Greene of Junglr is that guide. An Amazon Ad expert, she joins us on the show today to reveal how you can boost product sales on the platform using Ads. Like what you're hearing? Head over to https://thelongergame.com/ to read show notes, watch the episode or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame About our guest: Elizabeth Green is one of the Founders of Junglr, an Amazon advertising agency. She stepped into this role as a way to help other sellers, and somewhere along the journey, uncovered a deep love for all things spreadsheets and data. Website: https://www.junglr.com Find Junglr on LinkedIn: https://www.linkedin.com/in/elizabeth-greene-junglr/ Find Junglr on Facebook: https://www.facebook.com/elizabeth.olsongreene Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and podcastify.me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create a strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com/ Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology podcastify.me is a full-service podcast production company that designs podcasts around people who are paid for their advice: coaches. If you're knowledgeable in your space and want a steady stream of people who have the exact kinds of problems you solve and they want to talk about it, a podcast may just be your secret weapon. They handle everything from finding guests, to editing, publishing, and promoting episodes, all with the goal of helping you build your business. Check them out: https://podcastify.me/ --- Send in a voice message: https://anchor.fm/thelongergame/message Support this podcast: https://anchor.fm/thelongergame/support

In-store retail is a tough place to work. Long hours, a miserly wage, angry customers, and high customer service goals are characteristic of the job. In fact, anyone who has worked in retail knows there is a feeling of shame associated with the role. But why is that? Aren't retail employees the face of the store? Isn't the store's success hinged on their daily interaction with each customer? Join us as we speak to Ron Thurston, a retail expert, on how retail employees can find their pride. Like what you're hearing? Head over to https://thelongergame.com/ to read show notes, watch the episode or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame About our guest: Ron Thurston loves retail. And he's proud of it. Ron has led the retail teams for some of America's most prominent brands, inspired thousands of store employees, and traveled relentlessly across the country to sit and listen to what they have to say. From a part-time sales associate to a Vice President of Stores, Ron has put in the hard work that a retail career requires and wrote this book to share what he learned along the way. ​ In 2021, Ron was named one of the world's Top 100 most influential people in retail and is a featured keynote speaker, podcast guest, and in-demand industry expert. ​ Ron most recently led the retail organization for INTERMIX, sits on the board of directors for GOODWILL NY/NJ, and is an advisory board member and mentor for several retail technology brands. Website: https://www.retailpride.com/ Find Retail Pride on LinkedIn: linkedin.com/in/rthurston Find Retail Pride on Instagram: @retailpride Find Retail Pride on Facebook: https://www.facebook.com/retailpride Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and podcastify.me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create a strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com/ Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology podcastify.me is a full-service podcast production company that designs podcasts around people who are paid for their advice: coaches. If you're knowledgeable in your space and want a steady stream of people who have the exact kinds of problems you solve and they want to talk about it, a podcast may just be your secret weapon. They handle everything from finding guests, to editing, publishing, and promoting episodes, all with the goal of helping you build your business. Check them out: https://podcastify.me/ --- Send in a voice message: https://anchor.fm/thelongergame/message Support this podcast: https://anchor.fm/thelongergame/support

In this episode of the Longer Game podcast, we visit the world of pop-up shops. Once the nucleus of retail, pop-up shops have since lost their prominence and appeal. However, recent market dynamics suggest that the days of open-air markets, bazaars, sugar dates, figs, and pistachios aren't behind us at all. In fact, they seem to be making a comeback. That's what retail expert, Stephen Brooks discussed with us on the show today. Like what you're hearing? Head over to https://thelongergame.com/ to read show notes, watch the episode or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame About our guest: For over 35 years Stephen Brooks has been immersed in all things retail. His career has taken him to 57 different countries, working with retailers, landlords, e-commerce, and retail affiliated businesses big and small. Stephen is an author, speaker, and TV commentator for the TD Ameritrade Network as well as the co-host of The Popable Podcast. Stephen is passionate about the future of retail and works with his clients to navigate through the complex issues that they face in an ever-changing consumer-driven world. Website: http://www.thepopupexpert.com/ Find the Pop Up Expert on Instagram: @theretailspecialist Find the Pop Up Expert on Facebook: The Pop Up Retail Expert Find the Pop Up Expert on LinkedIn: StephenABrooks Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and podcastify.me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create a strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com/ Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology podcastify.me is a full-service podcast production company that designs podcasts around people who are paid for their advice: coaches. If you're knowledgeable in your space and want a steady stream of people who have the exact kinds of problems you solve and they want to talk about it, a podcast may just be your secret weapon. They handle everything from finding guests, to editing, publishing, and promoting episodes, all with the goal of helping you build your business. Check them out: https://podcastify.me/ --- Send in a voice message: https://anchor.fm/thelongergame/message Support this podcast: https://anchor.fm/thelongergame/support

You don't need a business background to serve and help people. That is what it has been for Michael, the founder of Cartology. Helping sellers have freedom to live their lives with the agency's passion to serve people. Learn what serving meant and look like through an agency's point of view. In This Episode: [00:32] Welcoming Michael Maher on the show. [00:45] Ecom seller to agency owner. What is the importance in talking about this? [01:24] Who is and what does Michael Maher do? [15:05] Shifting from selling to helping people. [20:00] Starting with remote team. [23:45] Bridging the gap between selling and serving people. [27:50] Working your worth. [30:30] Know the agency's goal and niche. [40:40] Building your resume. [42:00] Valuing relationships. Guest Links and References: Website: https://www.thinkcartology.com/ LinkedIn: https://www.linkedin.com/in/immichaelmaher/ Email: michael@thinkcartology.com Podcast: https://www.thelongergame.com/ Book References: My Utmost Highest Devotional by Oswald Chambers A Conflict of Visions by Thomas Sowell Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Skills and capabilities across digital marketing, CX, data and analytics have flatlined in Australia over the last three years according to a study of more than 200 marketers. If the data is right, brands are delusional about the skills they have versus what they need, while half the market has either been stripped of CX responsibility, or never had it to start with. Fresh from a decade in the UK, Coles GM of Brand, Digital and Design Sam McLeod thinks Australia is way behind the data-to-insight curve. Willem Paling has just left Woolies X and Cartology and says marketing must present itself as greater than the ads or promotional function if it is to regain the CX remit. Teresa Sperti, whose firm Arktic Fox is behind the Marketing State of Play study, thinks ANZ's marketing team and Kate Young have set the standard when it comes to equipping teams with the skills now sorely required. But there's a big chunk of the market that needs a plan, pronto.  See omnystudio.com/listener for privacy information.

Episode 17: Short On Everything But Service Logistics are a nightmare right now. Docks are backed up for days. Parts for trucks aren't available. Incentives for workers are at an all time high because labor is in short supply. Now more than ever, great service makes a big different. Pearl Ausch, COO of First Choice Shipping shares my same enthusiasm for serving clients and we dig into the difficulties of running a business right now. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame About our guest: Pearl Ausch helps sellers expand their businesses internationally from start to finish, including the proper registrations, shipping and educating clients about their different marketplace options. You can find them at... Website: http://www.firstchoiceship.com Instagram: firstchoiceshippinginc Facebook: firstchoiceshipping LinkedIn: firstchoiceshipping Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and podcastify.me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology podcastify.me is a full service podcast production company that designs podcasts around people who are paid for their advice: coaches. If you're knowledgeable in your space, and want a steady stream of people who have the exact kinds of problems you solve and they want to talk about it, a podcast may just be your secret weapon. They handle everything from finding guests, editing, publishing and promoting episodes, all with the goal of helping you build your business. Check them out: https://podcastify.me --- Send in a voice message: https://anchor.fm/thelongergame/message Support this podcast: https://anchor.fm/thelongergame/support

On this week's Mumbrellacast, Kalila Welch joins host Calum Jaspan to discuss a big week for the nation's two largest retailers in what will be one of the stories to watch in 2022 (02:18), plus Private Media CEO, Will Hayward joins to chat about the publisher's upwards trajectory (18:05).

Episode 16: Experience Changes Everything Brick & mortar stores have taken a big hit since the pandemic, with a lot of the traffic moving online. One thing that hasn't, and likely won't, change is consumers wanting a good experience. Listen in as Startup Slang CEO Damiano Raveenthiran breaks down why experience matters. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame About our guest: "Damiano Raveenthiran is the Founder and CEO of Startup Slang, a creative full service eCommerce agency, specializing in the design, development, marketing and content production for eCommerce businesses of all sizes. In its young life as an agency, Startup Slang has already been able to work with over 2000 eCommerce merchants from all over the world. Startup Slang is on the way to becoming Canada's Favourite eCommerce agency with a full team of over 50+ eCommerce Specialists from coast to coast." You can find them at... Website: startupslang.com Instagram: @damianor Facebook: damiano raveenthiran LinkedIn: https://www.linkedin.com/in/damianor/ Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and podcastify.me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology podcastify.me is a full service podcast production company that designs podcasts around people who are paid for their advice: coaches. If you're knowledgeable in your space, and want a steady stream of people who have the exact kinds of problems you solve and they want to talk about it, a podcast may just be your secret weapon. They handle everything from finding guests, editing, publishing and promoting episodes, all with the goal of helping you build your business. Check them out: https://podcastify.me --- Send in a voice message: https://anchor.fm/thelongergame/message Support this podcast: https://anchor.fm/thelongergame/support

Episode 15: Do You Know Your Audience? Localization and Why You Shouldn't Sell Fluff In Germany Games that are funny and topical here in the US are not necessarily going to be hilarious in a place like say Japan, think Cards Against Community and other crazy games. Localization is a necessary part of success in ecommerce and retail in general. Languages, cultures, and interests change wherever you go so you have to think like that local country thinks as a brand. Jana Krekic, CEO of YLT Translations walks us through how to think and adjust our mindset effectively. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame About our guest: Jana is a certified translator, international speaker, an E-commerce consultant and also the founder of 7-figure Amazon dedicated translations agency - YLT Translations. She has had over 5 years of experience working with various 7 to 9-figure Amazon sellers and is very passionate about her work. Jana was also a business development manager in one of the biggest North European online eCommerce platforms for 8 years where she had gained a lot of experience with online businesses. She doesn't only lead the team of 82 people, but also completely understands E-commerce and Amazon and has created an Amazon dedicated translation agency which helps sellers scale their businesses across different international marketplaces. You can find them at... Instagram: https://www.instagram.com/ylt_translations/ Facebook: https://www.facebook.com/jana.krekic/ LinkedIn: https://www.linkedin.com/in/jana-krekic-04739227 Website: https://ylt-translations.com Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Arch DevOps. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Arch DevOps specializes in automation, and they use some of that automation to produce this very podcast. They're great at finding bottlenecks and automating processes, and if you work with them, you'll free up time and revenue in a hurry. A little bit of automation can result in a big ROI. Stop by https://archdevops.com to find out more, and pick up a free e-book on whether your company culture is even ready for automation, along with a free ROI calculator just for visiting. --- Send in a voice message: https://anchor.fm/thelongergame/message Support this podcast: https://anchor.fm/thelongergame/support

Episode 14: Supply & Demand: The State of Ecommerce As things heat up with Amazon continuing to see incredible growth, my guest Brett Bohannon and I discuss what is needed to fill gaps. It may surprise you. New career opportunities abound. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame About our guest: Brett Bohannon started in the Amazon space in 2016 with his own Amazon product, He sold that business in 2019 and since then has been helping brands grow on the marketplace. He has helped over 100 brands to succeed on the marketplace. You can find them at... LinkedIn: https://www.linkedin.com/in/brett-bohannon-1992329/ Website: https://www.voartex.com Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Arch DevOps. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Arch DevOps specializes in automation, and they use some of that automation to produce this very podcast. They're great at finding bottlenecks and automating processes, and if you work with them, you'll free up time and revenue in a hurry. A little bit of automation can result in a big ROI. Stop by https://archdevops.com to find out more, and pick up a free e-book on whether your company culture is even ready for automation, along with a free ROI calculator just for visiting. --- Send in a voice message: https://anchor.fm/thelongergame/message Support this podcast: https://anchor.fm/thelongergame/support

Episode 13: Platform Data And Lessons On Growth Ecommerce is not just Amazon and that's it. There are tons of platforms out there and SaaS companies are going to need to stay on their toes as more and more channels appear. Sreenath Reddy, CEO & Co-Found of Intentwise, walks through how his company is embracing the future. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame About our guest: Sreenath K Reddy is the Founder of Intentwise. Prior to Intentwise, he ran performance marketing and data management teams at Orbitz, a leading online travel company. You can find them at... LinkedIn: https://www.linkedin.com/in/sreenathkreddy/ Website: https://intentwise.com Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Arch DevOps. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Arch DevOps specializes in automation, and they use some of that automation to produce this very podcast. They're great at finding bottlenecks and automating processes, and if you work with them, you'll free up time and revenue in a hurry. A little bit of automation can result in a big ROI. Stop by https://archdevops.com to find out more, and pick up a free e-book on whether your company culture is even ready for automation, along with a free ROI calculator just for visiting. --- Send in a voice message: https://anchor.fm/thelongergame/message Support this podcast: https://anchor.fm/thelongergame/support

Episode 12: Data or Anecdotes; Which Is More Important? Data seems to consume our lives today but what do we really know about data? Why is data important? What kind of data should we be using to make intelligent business decisions? How far has the world of data come from? Why am I asking so many damn questions right now? Listen in as guest Andrew Hamada, CEO of Reason Automation, schools us on data and why it's useful in our lives but why it's also not THE most important piece of information out there. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame About our guest: Andrew is CEO & co-founder of Reason Automation, an Amazon data provider. He spent 7 years at Amazon where he ran marketing, merchandising, and customer research programs for Hardlines, Media, and Alexa. 15 years total in e-commerce everywhere from iStock to Gumballs.com. You can find them at... LinkedIn: https://www.linkedin.com/in/andrewhamada/ Website: http://reasonautomation.com/ Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Arch DevOps. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Arch DevOps specializes in automation, and they use some of that automation to produce this very podcast. They're great at finding bottlenecks and automating processes, and if you work with them, you'll free up time and revenue in a hurry. A little bit of automation can result in a big ROI. Stop by https://archdevops.com to find out more, and pick up a free e-book on whether your company culture is even ready for automation, along with a free ROI calculator just for visiting. --- Send in a voice message: https://anchor.fm/thelongergame/message Support this podcast: https://anchor.fm/thelongergame/support

Episode 11: Ego @ Jon Dot Com Get ready for the execution: execution of the fundamentals, that is. You want to succeed as a brand? 2 things. One, build a solid foundation and two, make decisions as quickly as possible with enough data. Yeah, it's really that simple. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame About our guest: My name is Jon Tilley, and I am an entrepreneur. I am also a realist. I like to be optimistic and work towards my goals, but I'm not naive about the obstacles that stand in my way. Before starting my own business,I spent 15 years working as an account director & strategist for some of the top digital agencies in Johannesburg, London, and Los Angeles. Then, I began my entrepreneurial journey in 2014 when I launched multiple private label brands on Amazon--all successfully. Inspired by this success and the new flexible, restriction-free, and limitless lifestyle that came with it, I co-founded ZonGuru, an Amazon FBA tool suite to help more sellers achieve the same. ZonGuru gives sellers easy-to-use tools to perform product research, listing optimization, and monitor business metrics. With its easy-to-use interface and robust, accurate data, ZonGuru brings customers the most in-depth analysis possible to help stay on top of business trends. My vision is to become successful and happy with myself and those around me. But this is only possible with the support of others who believe in me. My plan is to keep momentum by making decisions and staying focused on what's important because, as the saying goes, “life is meaningless until you give it meaning." You can find them at: Website: https://zonguru.com Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Arch DevOps. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Arch DevOps specializes in automation, and they use some of that automation to produce this very podcast. They're great at finding bottlenecks and automating processes, and if you work with them, you'll free up time and revenue in a hurry. A little bit of automation can result in a big ROI. Stop by https://archdevops.com to find out more, and pick up a free e-book on whether your company culture is even ready for automation, along with a free ROI calculator just for visiting. --- Send in a voice message: https://anchor.fm/thelongergame/message Support this podcast: https://anchor.fm/thelongergame/support

Episode 10: Brand Presence In The Future Being a brand in today's day in age is difficult. Why? Because so much is changing. David, CEO/Co-Founder of Chipmonk Baking tells us that being ready to pivot will keep you in the game. That's whats most important after all, right? The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame About our guest: David is co-founder & CEO of ChipMonk, a specialty baking business based in Houston that creates low carb, gluten free desserts. ChipMonk's mission is to help people indulge mindfully, making better nutritional choices by cutting sugar out of their diets without sacrificing sweets. Prior to starting his business in 2019 with co-founder Jose Hernandez, David spent many years working in management consulting and in the commercial aviation industry across various disciplines including audit, financial planning, project management, and competitive research. Most recently, David was head of financial analysis and performance improvement for Work America Capital, a venture capital firm dedicated to investing in Houstonians and Houston-based businesses with high potential. David holds an undergraduate degree from Rice University and a Master's in Accounting from the University of Texas at Austin. He is incredibly passionate about startups and enjoys meeting and learning from other entrepreneurs. You can find them at... Website: https://chipmonkbaking.com/ Instagram: @chipmonkbaking Facebook: @chipmonkbaking LinkedIn: https://www.linkedin.com/in/david-downing-16784023/ Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Arch DevOps. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Arch DevOps specializes in automation, and they use some of that automation to produce this very podcast. They're great at finding bottlenecks and automating processes, and if you work with them, you'll free up time and revenue in a hurry. A little bit of automation can result in a big ROI. Stop by https://archdevops.com to find out more, and pick up a free e-book on whether your company culture is even ready for automation, along with a free ROI calculator just for visiting. --- Send in a voice message: https://anchor.fm/thelongergame/message Support this podcast: https://anchor.fm/thelongergame/support

Episode 9: Creative Financing You Never Knew Was Possible The fintech world has exploded but don't forget, the people looking for capital and answers as just that: people. Benji Nunn, CEO of CreditHub, recognizes that and so we get into the details of getting your brand financed. You might think you have cash flow problems but maybe you've got too much cash. Say whaaatt??? Yup, I said it. Tune in for more. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame About our guest: I am the Managing Director with CreditHub® We support and advocate for small business We service business owners, would be entrepreneurs and investors through educational and business finance lending platform. We use fin-tech to transform the companies we consult. Our vision is to offer a superior lending experience with using high tech and high touch customer focused approach. You can find them at... Website: https://www.credithubaccess.com LinkedIn: https://www.linkedin.com/in/benjie-nunn-1927b38/ Facebook: @credithub Instagram: @credithubaccess Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Arch DevOps. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Arch DevOps specializes in automation, and they use some of that automation to produce this very podcast. They're great at finding bottlenecks and automating processes, and if you work with them, you'll free up time and revenue in a hurry. A little bit of automation can result in a big ROI. Stop by https://archdevops.com to find out more, and pick up a free e-book on whether your company culture is even ready for automation, along with a free ROI calculator just for visiting. --- Send in a voice message: https://anchor.fm/thelongergame/message Support this podcast: https://anchor.fm/thelongergame/support

Single Channel Commerce: How Risky Is It? Keeping all your eggs in one basket is known to be bad but for some reason so many brands still continue to rely upon a single channel. Entrepreneurship in general is a risk but relying upon a single channel is putting your entire business in jeopardy. Tim and I talk about risky business and how you can improve your chances of success. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame About our guest: Timothy is a serial entrepreneur and the founder and CEO of the Helium family of brands. He serves as the President and CEO of Helium SEO, which is a technology driven digital marketing agency that provides data driven digital marketing and leverages AI and Machine Learning to provide superior SEO results for mid-sized and enterprise businesses. Helium has 51 employees, offices in Ohio and California, and was recently named “Aspiring Business of 2019” by the Cincinnati Chamber of Commerce. Timothy travels often to speaking events and loves speaking & training audiences on SEO and digital marketing methods that are new and driving results. You can find them at... Website: helium-seo.com LinkedIn: https://www.linkedin.com/in/timothyjwarren25/ Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Arch DevOps. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com LinkedIn: https://linkedin.com/company/cartology Instagram: https://instagram.com/thinkcartology --- Send in a voice message: https://anchor.fm/thelongergame/message Support this podcast: https://anchor.fm/thelongergame/support

Ecommerce Is Crazy Right Now Ecommerce has experienced a lot of changes since the covid-19 pandemic and the growth in the industry has only created more demand for services. With the demand in shopping has come the growth of the brands looking to capitalize on that demand. It's a dog eat dog world out there and nobody wants to be a cat, am I right? The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame About our guest: Leading authority in systematizing and scaling Ecommerce agencies. Dedicated to maximizing agency efficiency and enabling agency owners to get out of the day-to-day of running their agency so they can focus on taking it to the next level. As former COO of a leading Shopify Plus agency, I've worked with over 60 Ecommerce agencies across the globe to implement best practice systems and processes to grow profitably. From building scalable retainer models to coaching high-performing leadership teams, I work with Ecommerce agencies to simplify the next steps in scaling their ecommerce agency. You can find them at... Website: https://ecommercepartnerships.com/ LinkedIn: https://www.linkedin.com/in/rachelmjacobs/ Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Arch DevOps. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Arch DevOps specializes in automation, and they use some of that automation to produce this very podcast. They're great at finding bottlenecks and automating processes, and if you work with them, you'll free up time and revenue in a hurry. A little bit of automation can result in a big ROI. Stop by https://archdevops.com to find out more, and pick up a free e-book on whether your company culture is even ready for automation, along with a free ROI calculator just for visiting. --- Send in a voice message: https://anchor.fm/thelongergame/message Support this podcast: https://anchor.fm/thelongergame/support

Episode 6: Regional Plays Matter Expanding your business internationally is easier than ever before but it's more difficult than you think. Which marketplaces perform best regionally should make a difference in where you choose to expand and without knowing that, your plan to expand could fail. Remember that localization makes a difference. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame About our guest: James Dihardjo is co-founder of MerchantSpring and has been part of the e-commerce space in Australia since the early days. James is responsible for customer success and is obsessed with providing industry leading e-commerce analytics to sellers all over the world. You can find them at... Website: https://merchantspring.io LinkedIn: https://www.linkedin.com/in/jamesdihardjo/ Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Arch DevOps. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Arch DevOps specializes in automation, and they use some of that automation to produce this very podcast. They're great at finding bottlenecks and automating processes, and if you work with them, you'll free up time and revenue in a hurry. A little bit of automation can result in a big ROI. Stop by https://archdevops.com to find out more, and pick up a free e-book on whether your company culture is even ready for automation, along with a free ROI calculator just for visiting. --- Send in a voice message: https://anchor.fm/thelongergame/message Support this podcast: https://anchor.fm/thelongergame/support

Episode 5: Mo Money Mo Problems The retail space is seeing a ton of capital comes it's way, with ecommerce being the predominate sector getting the largest influx. Why is this happening? What are VC firms seeing that the regular consumer doesn't? Are they winning? Listen in to find out more. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame About our guest: Jake Barnett is VP, Business Development for Fortunet, a leading e-commerce investment bank. Jake works with sellers around the world helping them strategize and prepare for business exits and then accompanying them through each stage of the process. Jake got into the Amazon M&A market early and was on the buy-side with 2 prominent aggregators, completing more than 15 transactions before deciding to "switch sides" to help sellers navigate the exit process to get the best deals possible. You can find them at... Website: www.fortunet.net LinkedIn: https://www.linkedin.com/in/jakebarnett/ Instagram: @jakebythelake213 Facebook: https://www.facebook.com/jake.barnett Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Arch DevOps. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Arch DevOps specializes in automation, and they use some of that automation to produce this very podcast. They're great at finding bottlenecks and automating processes, and if you work with them, you'll free up time and revenue in a hurry. A little bit of automation can result in a big ROI. Stop by https://archdevops.com to find out more, and pick up a free e-book on whether your company culture is even ready for automation, along with a free ROI calculator just for visiting. --- Send in a voice message: https://anchor.fm/thelongergame/message Support this podcast: https://anchor.fm/thelongergame/support

Episode 4: Consumers Are Changing The Rules of the Game As Amazon blazes the path forward in ecommerce, consumers are becoming used to the perks of being a Prime member. This has changed the entire landscape of both ecommerce and brick & mortar stores. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame About our guest: Tyler joined Amazon in 2013 and spent seven years building teams to help grow the ecommerce platform. Some of Tyler's roles included, category manager for the PC category, head of the retail buying team for Home Improvement and Smart Home, head of Marketing and Compliance programs for Amazon Canada, and lastly, Head of Marketplace for Amazon Canada. Since leaving Amazon in Q1 2021, Tyler co-founded The Lab Consult to help brand owners scale profitably on Amazon by helping business leaders build sustainable growth plans and implement new data and mechanisms into their organization. You can find them at... Website: thelabconsult.com LinkedIn: https://www.linkedin.com/in/tylermwallis/ Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Arch DevOps. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Arch DevOps specializes in automation, and they use some of that automation to produce this very podcast. They're great at finding bottlenecks and automating processes, and if you work with them, you'll free up time and revenue in a hurry. A little bit of automation can result in a big ROI. Stop by https://archdevops.com to find out more, and pick up a free e-book on whether your company culture is even ready for automation, along with a free ROI calculator just for visiting. --- Send in a voice message: https://anchor.fm/thelongergame/message Support this podcast: https://anchor.fm/thelongergame/support

Episode 3: Brand, Brand, Brand Brands have to tell relevant stories to play #thelongergame today. We've been communicating through stories for millenia and they resonate so strongly with us because of our communal nature. If your brand isn't telling the right story or a relevant one, you're likely to be dead in the water. Get your brand's message on point and grow your brand successfully. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. About our guest: Andrew Morgans is a thought leader in the Amazon Branding space. He is a resident mentor at UMKC's Regnier Institute for Entrepreneurship and Innovation, and guest lectures at the Henry W. Bloch School of Management. He received the mentor of the year award in 2019 from UMKC. He was given masters certificates in 2020 in both Entrepreneurship from Babson College, and in Design Thinking from Missouri State University. Andrew found early success as an internal corporate e-commerce manager. In less than a year he launched and scaled corporate brands new to Amazon topping over $1 million in new sales, and repeated this more than once with several different businesses before launching on his own with the launch of Marknology as a service based, Amazon focused marketing agency. He simultanously launched his first brand, Landlocked Co Apparel. Marknology™ has worked with over 300 global brands and has managed sales of over $500 million. Adidas, Marvel, Arrojo NY, Nylabone, Guardian Bikes, and Swiss are just some of our international clients. Kansas City clients include: Faultless Starch, Made in KC, Modigliani, Hyalogic, The Fishing Caddy, Helio, Contour MD, Mobility Designed, and Notes to Self. Andrew is featured on a weekly podcast, Startup Hustle and speaks on e-commerce, branding and Amazon at conferences and events all over the United States. To Follow his Journey you can find him on Youtube by Searching Marknology. You can find them at... Website: https://www.marknology.com/ LinkedIn: https://www.linkedin.com/in/amorgans/ Instagram: @andrewmorgans Facebook: andrew.morgans Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Arch DevOps. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com --- Send in a voice message: https://anchor.fm/thelongergame/message Support this podcast: https://anchor.fm/thelongergame/support

Episode 2: Oh The Trouble I've Seen Being in retail isn't so easy, Amazon specifically. Brands want to sell their product but when you play with the big boys and girls, you play by their rules. Amazon has complications unique to their marketplace and you have to know what you're getting into before you set foot on the playground. Or the court. Or whatever. Listen why you need to be prepared and what to do if you find yourself in a pickle. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame About our guest: Chris McCabe is owner and founder of ecommerceChris, an Amazon seller account consultancy. He was formerly an Investigation Specialist for Amazon's Seller Performance team. EcommerceChris was the first company founded by a former Amazonian designed specifically to help suspended marketplace sellers. You can find them at... Website: https://www.ecommercechris.com/ LinkedIn: https://www.linkedin.com/in/chris-mccabe-2646555/ Facebook: @thechrismccabe Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Arch DevOps. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Arch DevOps specializes in automation, and they use some of that automation to produce this very podcast. They're great at finding bottlenecks and automating processes, and if you work with them, you'll free up time and revenue in a hurry. A little bit of automation can result in a big ROI. Stop by https://archdevops.com to find out more, and pick up a free e-book on whether your company culture is even ready for automation, along with a free ROI calculator just for visiting. --- Send in a voice message: https://anchor.fm/thelongergame/message Support this podcast: https://anchor.fm/thelongergame/support

International Expansion & Its Trials Moving your business international will open you up to a whole new set of customers you never knew you had. It ain't so easy though. Customs, exchange rates, laws & regulations, consumer demands regionally; it all can be a barrier. Take the time to research where you're going and plan ahead. Find great partners that will help you through the process. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame About our guest: Ryan Cramer has worked for various companies in the eCommerce/Amazon space for 6+ years, specializing in partnerships, marketing, business development, and branding. He was introduced to the eCommerce/Amazon world in 2014 when he worked for Evergreen Enterprises under their B2C sector as their Affiliate/Partnership Manager - working with deal sites, blogs and influencers. He grew a non-existent revenue channel to multiple years of 6 and 7 figure growth. You can find them at... Website: https://usa.pingpongx.com/us/index?inviteCode=ccpodcast LinkedIn: https://www.linkedin.com/in/ryancramer1/ Facebook: Ryan.J.Cramer Instagram: @ryan.cram3r Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Arch DevOps. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Arch DevOps spot problems before they arise. Speed up your testing and development process. Get your product in front of customers before your competition can. Arch DevOps helps you build a QA testing plan that's tailored to your software and your business needs. Keep Your Software Awesome. Website: https://archdevops.com/ Find Arch DevOps on LinkedIn: https://linkedin.com/company/arch-devops-llc/ --- Send in a voice message: https://anchor.fm/thelongergame/message Support this podcast: https://anchor.fm/thelongergame/support

In this episode, Joseph Lewin and Michael Maher discuss interviewing and hiring a marketing team. Michael runs Cartology, a service agency that helps companies sell their products on Amazon. - Show ads: Learn more about The Brand Compass Course: https://bit.ly/3BQZhrp Learn more about Thrive Themes: https://bit.ly/3txeIlH

BIO: Michael Maher is a musician turned business owner. He runs his own Amazon Managed Services Agency called Cartology, and he loves it. STORY: Michael's e-commerce business was not doing so well, and he thought putting in more money would help. So he went to a cash advance merchant and blindly got $14,000. Unfortunately, only a day after signing the loan papers, he realized he had gotten himself into a horrible deal. LEARNING: Money doesn't solve all problems; sometimes, the solution is to sit through your problems and find the cause. Seek help from a trusted friend or community.   “There was always time to solve any issue I was facing. But I didn't notice that at the moment because I was so panicked on trying to fix it.”Michael Maher  Guest profilehttps://www.linkedin.com/in/immichaelmaher/ (Michael Maher) is a musician turned business owner. Yes, he once dreamed of being a Rockstar and even dropped out of college to pursue that. But reality set it. Now Michael runs his own Amazon Managed Services Agency called https://www.thinkcartology.com/ (Cartology), and he loves it. He now spends his time helping his clients translate their brand story into highly engaging product listings and artfully utilizes Amazon's Advertising Platform to insert their brand into the conversations consumers are having with them. Worst investment everMichael started selling back in 2010 when he was working a job that he hated. He was able to build an e-commerce business while working this other job. He finally quit and went into entrepreneurship full time and launched on multiple channels, including eBay, Amazon, and Sears. The business owner without any business skillsMichael was not a trained business person. His college degree was in Asian Studies. So he built this business not knowing anything about it. He got an accountant friend to teach him some finance basics. Doing whatever it took to succeedMichael had this desire to grow his business and almost desperate to take whatever means possible. He had this idea of what he thought success looked like, and the success of his business was very closely tied to his self-worth. So if his business wasn't succeeding, he wasn't succeeding. A couple of years into his business, Michael didn't have the cash he needed; it was tied up on credit cards, inventory, paying himself and other people. So he placed immense pressure upon himself to get his business to perform. The worst deal everMichael thought that pumping in money into the business would help. So he started researching places to get money. And, of course, the easiest places to get money are cash advance merchants. Michael went ahead and locked in on one and got an advance of $14,000. Unfortunately, while he did a pretty good job researching the merchants, he did not examine the deal itself. The deal was terrible. Michael had to pay monthly payments and tons of interest upfront. It was the day after he signed the papers that he realized he had made a colossal mistake. After he reread the terms and conditions, he realized that it was a terrible deal. Lessons learnedSometimes you just need to sit through your problemsSometimes you can't get out of your own crap; you're just stuck in it. Just sit in it and look at what you are doing and where the problem is. Find a solution slowly instead of acting so quickly. Money doesn't solve all problemsWhen you're having problems in your business, putting in more money will not necessarily make the problems go away. The solution is to find out what is causing these problems. Andrew's takeawaysJoin a community of fellow entrepreneursWhen you're an entrepreneur, it can be very lonely because you have no one to share your fears and struggles with. Find a community that you can be part of to help you tackle these difficulties instead of trying to do it all by yourself. Your problems won't go away, but you can use your community as a resource. Go to your trusted friendWhen you face...

In this episode of Startup Hustle, Andrew Morgans and Michael Maher, Chief Idea Officer at Cartology talk about a holistic brand approach to Amazon. Find Startup Hustle Everywhere: https://linktr.ee/startuphustle This episode is sponsored by Full Scale:  https://fullscale.io/ Learn more about Cartology: https://thinkcartology.com Learn more about Marknology: https://www.marknology.com/ See omnystudio.com/listener for privacy information.

Michael explained to Tonia in order to find his mission in life he first asked "what skill sets do I have?" They talked about the difference between Amazon and Ebay. Micheal also shared how Cartology has a service oriented approach which is guided by his personal relationship to God. Michael owns a Amazon Managed Services Agency. They translate your brand story into highly engaging product listings and artfully utilize Amazon's Advertising Platform to insert your brand into the conversations consumers are having with them. Coffee With T interviews are always free but if you would like to show your support, by all means, BUY ME A COFFEE: https://www.buymeacoffee.com/Coffeewitht or Would you like to support the show? SUPPORT: https://bit.ly/37qE8pO Links Michael mentioned: WEBSITE: https://www.thinkcartology.com/ LinkedIn: https://www.linkedin.com/in/immichaelmaher/ International Justice Mission: https://www.ijm.org/ #ConfidentStrides #coffeewitht #toniatyler Our video podcast “Coffee with T” is a 20-minute conversational interview on different topics ranging from intellectual and emotional subject matter to business and entertainment to foster empowerment in others. I believe everyone has story to share. By creating this platform, people can share their story, wisdom and insight; gain exposure and allow their voices to be heard. Our parent company: Confident Strides, believes that if you strengthen the core of an individual, other domains to include relationships and vocation will flourish as a natural byproduct of that empowerment. Confident Strides is not just a name; it's a lifestyle! Connect with COFFEE With T via Confident Strides: WEBSITE: Coming Soon! Like the Confident Strides Facebook Page: https://bit.ly/3fqJYdW Follow Confident Strides on INSTAGRAM: https://bit.ly/3iZiWfV Connect with Tonia on LinkedIn: https://bit.ly/3dZ3s90 Watch on YouTube: https://bit.ly/3iEhlev PLEASE NOTE: We are currently shifting our videos to the Coffee With T Channel from our Confident Strides YouTube Channel. We have two additional playlists of interviews we invite you to check out. https://bit.ly/2Zv4jJJ Share with us: What was one of your favorite takeaways from today's show? --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/confidentstrides/support