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Ann Westerheim, founder and president of Ekaru, discusses the concept of "last mile services" in technology, emphasizing the importance of making advanced IT and cybersecurity accessible to small businesses. Drawing from her background in the semiconductor industry, she highlights the gap between cutting-edge technology and its practical application for Main Street USA businesses. Her approach focuses on empowering clients to improve their cybersecurity posture through simple, actionable steps, such as implementing strong passwords and multi-factor authentication.Westerheim introduces her CyberFit 21-day program, designed to demystify cybersecurity for non-technical users. She aims to replace the overwhelming jargon of the tech industry with relatable concepts that resonate with small business owners. By simplifying complex topics, she helps clients understand the risks they face and the straightforward measures they can take to mitigate them. This approach not only educates but also empowers clients to take control of their cybersecurity.The conversation shifts to the impact of artificial intelligence (AI) on cybersecurity, particularly in phishing attacks. Westerheim notes that AI is being used to create highly sophisticated phishing emails that are indistinguishable from legitimate communications. She emphasizes the need for businesses to establish acceptable use policies regarding AI and to educate employees about the potential security risks associated with its use. This proactive approach is crucial as many employees may be using AI tools without understanding the implications.As the discussion wraps up, Westerheim reflects on the current mood among small business clients, who are feeling overwhelmed by rapid technological changes and external economic pressures. She stresses the importance of taking small, manageable steps to adapt to these changes rather than succumbing to paralysis by analysis. By fostering open dialogues about technology and security, she aims to guide her clients through this period of uncertainty, helping them to embrace the opportunities that come with technological advancements. All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

Agentic AI is transitioning from demonstration to real-world application, particularly through the Model Context Protocol (MCP), which transforms traditional RMM and PSA systems into more interactive and efficient tools. This shift is expected to significantly impact ticket management, service level agreements (SLAs), and profit margins for managed service providers (MSPs). The discussion also delves into the competitive landscape, with companies like PAX 8 positioning themselves as orchestration layers in this evolving market, raising questions about whether this represents a genuine transformation or merely a rebranding effort.Rich Freeman, a prominent voice in the SMB channel, shares insights on how MSPs are adapting to these changes. He highlights that many organizations are already deploying AI solutions, which are automating tasks traditionally performed by humans, such as service dispatch and help desk operations. This evolution is not just about reducing workforce size but rather reshaping the roles within MSPs, allowing employees to focus on higher-level tasks that drive customer value and differentiation.The conversation also touches on the implications of MCP, which allows AI agents to interact with various backend systems seamlessly. This capability could lead to a future where technicians no longer need to navigate complex interfaces, as they can simply communicate with AI to manage their systems. The rapid advancements in AI technology are prompting MSPs to rethink their operational strategies and prepare for a future where automation plays a central role in service delivery.Finally, the discussion explores the concept of managed intelligence providers, emphasizing the need for MSPs to evolve from merely providing tools to delivering comprehensive solutions that leverage AI for better outcomes. As the industry shifts towards this model, the role of marketplaces and distributors will also change, requiring them to support MSPs in integrating and managing these advanced technologies. The conversation concludes with a recognition of the urgency for MSPs to adapt to these changes or risk falling behind in a competitive landscape. All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

Dave Sobel interviews Robert Buda, founder and president of Buda Consulting, about the critical role of data management in the age of AI. Buda emphasizes that while the principles of data management remain unchanged, the speed at which organizations must adapt to new technologies has increased dramatically. He argues that ensuring data quality is more crucial than ever, especially as organizations begin to rely on AI models for decision-making. Buda expresses concern that some in the AI community believe that simply feeding more data into models will lead to accurate outcomes, a notion he finds misleading.The conversation delves into the tension between speed and scale in data management. Buda explains that the rapid influx of new applications requires data professionals to react quickly, making speed a more pressing issue than the sheer volume of data. He acknowledges that while big data was heavily discussed, much of it went unused, contrasting this with the current AI landscape, which he believes will have a more significant impact on how data is utilized.Buda also challenges the perception that organizations overestimate the value of their data. He argues that many companies underestimate the criticality of their operational data, which is essential for their functioning. He highlights the risks associated with data loss, such as ransomware attacks, and stresses that all data, not just sensitive information, is vital for business continuity.As the discussion wraps up, Buda emphasizes the importance of maintaining rigorous data accuracy and proper metadata management. He warns against complacency as organizations adopt AI technologies, advocating for a proactive approach to ensure that data is well-structured and labeled. This diligence will be essential as businesses increasingly rely on AI-driven insights for operational decisions, making the quality of data more important than ever. All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

Tariffs imposed during the Trump administration are now impacting businesses, leading to layoffs and price increases as companies adapt to rising costs. Outdoor brand KAVU has implemented cost-saving measures, including freezing marketing spending and limiting employee travel, while preparing to raise prices due to escalating tariffs on imports from countries like India and Vietnam. Public companies such as QVC Group and Allbirds are also planning price increases to mitigate the effects of tariffs, which could contribute to higher inflation and reduced consumer spending. As the stability of tariff rates becomes clearer, businesses may become more decisive about hiring and layoffs.The adoption of artificial intelligence (AI) is surging, with nearly 80% of companies reportedly using generative AI. However, many firms are experiencing little to no significant impact on their bottom line, reminiscent of the productivity paradox seen during the personal computer boom. A survey indicates that CFOs are increasingly prioritizing AI for productivity and long-term revenue growth, with a notable shift in budget allocation towards agentic AI. Despite the optimism surrounding AI investments, the anticipated benefits have yet to materialize, raising concerns about skill degradation among professionals who rely heavily on AI tools.Recent executive orders signed by President Trump may have significant implications for cybersecurity, potentially reversing progress made under previous administrations. While some directives aim to enhance preparedness for cyberattacks at the state and local level, others remove critical software security requirements for government vendors. This shift could undermine existing protections and create vulnerabilities, benefiting hackers and fraudsters. Additionally, Disney's decision to cancel plans for a deepfake version of Dwayne Johnson highlights the growing concerns over copyright and AI-generated content, as studios grapple with the implications of intellectual property rights in the age of AI.As AI adoption accelerates, companies are rethinking their pricing strategies, moving from flat fees to consumption-based models to maintain profitability amid rising operational costs. This shift raises questions about forecasting costs and protecting margins, as unexpected spikes in per-task billing could impact clients. Furthermore, the limitations of AI systems in self-assessing their capabilities pose challenges for trust and validation in AI outputs. With significant vulnerabilities identified in AI systems during stress tests, service providers must ensure their AI offerings are built on robust, verified systems to deliver reliable value to clients. Four things to know today 00:00 With Tariffs Solidifying, Businesses Tighten Spending and Raise Prices, Forcing IT Providers to Prove Value03:56 Generative AI Adoption Hits 80%, Yet ROI Elusive as Healthcare Skill Loss and Data Risks Emerge07:56 Mixed Cybersecurity Signals from White House; AI Copyright Uncertainty Halts Disney's Moana Project10:50 AI Managed Services Evolve as Consumption Pricing Rises, Chatbots Mislead, and Red Teams Find 139 Flaws  Supported by:  https://www.moovila.com/https://scalepad.com/dave/  Tell us about a newsletter!https://bit.ly/biztechnewsletter All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

The Cybersecurity and Infrastructure Security Agency (CISA) is facing significant criticism from state and local officials who feel abandoned due to diminishing federal support for critical cybersecurity programs. Many officials are concerned about their increasing reliance on self-driven initiatives, especially after cuts to the Multi-State Information Sharing and Analysis Center, which has been a crucial source of cybersecurity intelligence for over two decades. A recent survey revealed that a substantial portion of state and local governments lack adequate funding for cybersecurity, with 22% allocating no funds and 42% operating with annual budgets of less than $100,000. This situation raises alarms about the potential for increased vulnerability to cyberattacks, particularly from nation-state actors.In response to the evolving landscape of artificial intelligence, the National Institute of Standards and Technology (NIST) is developing new security guidance aimed at addressing the associated risks. This initiative will clarify how AI interacts with cybersecurity, focusing on securing AI systems, the adversarial use of AI, and leveraging AI to enhance cybersecurity measures. Additionally, a bipartisan bill known as the Validation and Evaluation for Trustworthy Artificial Intelligence Act has been reintroduced in the Senate, aiming to establish guidelines for the responsible development and testing of AI systems. House appropriators are also proposing a significant funding increase for NIST, reflecting a commitment to bolster cybersecurity and innovation.The Federal Risk Management and Authorization Program (FedRAMP) has made strides in streamlining the approval process for government cloud services, achieving a significant reduction in wait times from over a year to approximately five weeks. This shift is part of a broader trend toward more efficient cloud authorization processes, with FedRAMP already approving more than twice as many services in fiscal year 2025 compared to the previous year. This development presents an opportunity for businesses to leverage FedRAMP-authorized stacks for government-related buyers and to build migration strategies accordingly.OpenAI has recently updated its ChatGPT platform, introducing new models and third-party tool connectors while facing scrutiny over the performance and security of its latest model, GPT-5. Despite the introduction of various user-focused options, security assessments have revealed significant vulnerabilities in GPT-5, prompting concerns about its safety and reliability. As companies like ConnectWise implement new credit card surcharges and adjust their workforce in response to market demands, the overarching theme emphasizes the need for operational discipline and strategic planning in navigating the evolving technology landscape. Four things to know today 00:00 Shrinking Cyber Budgets, Emerging AI Rules, and Streamlined FedRAMP Signal Shifts for IT Providers06:43 From Security to SaaS Management, Vendors Roll Out Agentic Features for IT Service Providers10:25 OpenAI Expands GPT-5 Options, Adds Connectors, but Faces Early Security Backlash13:41 ConnectWise Adds Credit Card Surcharges, Trims Staff in Strategic Realignment  Supported by:  https://syncromsp.com/   Tell us about a newsletter!https://bit.ly/biztechnewsletter  All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

Amazon Web Services, Microsoft Azure, and Google Cloud dominate the infrastructure-as-a-service market, controlling 71% of the market share. This concentration is driven by the rapid growth of artificial intelligence, with global cloud spending projected to exceed $700 billion in 2025. The economic impact of AI is significant, as evidenced by Microsoft reaching a $4 trillion valuation, largely due to investments in AI infrastructure. However, this boom has created challenges for recent computer science graduates, who are struggling to find jobs in a tech industry that is increasingly adopting AI tools while simultaneously laying off employees.The job market for young tech workers is deteriorating, with unemployment rates for those aged 20 to 30 rising sharply. Economists warn of a potential "jobless recovery" for white-collar roles, as AI continues to replace routine jobs. The share of tech jobs peaked in late 2022 but has since declined, leaving graduates questioning the reliability of traditional pathways into tech careers. This shift highlights the need for companies to reassess their hiring practices and adapt to the changing landscape influenced by AI.In a concerning development, researchers have identified vulnerabilities in Google's Gemini AI Assistant that could allow attackers to hijack smart devices through manipulated calendar invites. These vulnerabilities pose significant risks as AI becomes more integrated into everyday applications. Although Google has addressed these issues, the potential for exploitation raises alarms about the security of AI systems and the importance of implementing strict controls and user training to mitigate risks.The recent launch of GPT-5 by OpenAI has sparked disappointment among users, leading to a petition for a return to the previous model. Many users feel that GPT-5 does not offer substantial improvements over its predecessor, resulting in a significant drop in OpenAI's perceived leadership in AI. This disconnect between advanced AI tools available at home and outdated technology in the workplace is causing dissatisfaction among employees, prompting organizations to evaluate their AI policies and capabilities to retain talent and enhance productivity. Four things to know today 00:00 AI Boom Fuels Cloud Giants' Growth While Squeezing Entry-Level Tech Jobs06:33 Researchers Expose Gemini AI Flaw Allowing Smart Device Hijacking via Calendar Invites08:04 GPT-5 Backlash Highlights AI Leadership Slip and Workplace Adoption Crisis11:06 Intel CEO Goes from “Conflict Risk” to “Success” in Trump's Eyes  Supported by:  https://scalepad.com/dave/https://www.moovila.com/ Tell us about a newsletter https://bit.ly/biztechnewsletter  All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

OpenAI has launched its latest AI model, GPT-5, which boasts significant advancements over its predecessor, GPT-4.0. CEO Sam Altman likens the impact of GPT-5 to the revolutionary introduction of the first iPhone with a retina display. The new model features enhanced capabilities, including dynamic reasoning, a larger context window, and the ability to switch between standard and reasoning modes for complex queries. Despite these improvements, user feedback has been mixed, with many expressing dissatisfaction and a preference for the more personable GPT-4.0, leading OpenAI to reintroduce the older model for users who desire it.In addition to the advancements in AI, the podcast discusses the political turmoil surrounding Intel Corporation's CEO, Lip-Bu Tan. President Donald Trump has called for Tan's resignation due to his connections with Chinese technology firms, raising concerns about national security. Tan, who has only been in the role for five months, faces scrutiny as Intel deals with significant layoffs and strategic project cuts. The situation highlights the growing intersection of politics and business, particularly in the tech industry, where vendor stability is increasingly influenced by political factors.The episode also covers N-able Inc., which reported a 9% year-over-year revenue growth, prompting the company to raise its full-year guidance. N-able is shifting its customer contracts from month-to-month to annual agreements, aiming to enhance profitability and stability. The company has also released a report indicating a dramatic increase in cyberattacks targeting small and medium-sized businesses, reflecting a shift in the perception of cybersecurity risks among these organizations. This highlights the urgent need for robust cybersecurity measures in an evolving threat landscape.Lastly, the podcast addresses the operational challenges faced by managed service providers (MSPs) due to tool overload. A recent study reveals that many MSPs struggle with integrating multiple security tools, leading to alert fatigue and inefficiencies. The findings suggest that a unified cloud security platform could significantly improve data protection and response times. As the industry evolves, the need for streamlined solutions becomes increasingly critical for MSPs to effectively manage their clients' cybersecurity needs. Three things to know today 00:00 GPT-5 Launches With Bigger Context, Smarter Routing, and Mixed Reviews From Users07:32 Intel CEO Faces Presidential Resignation Demand Amid China Ties and Massive Layoffs09:54 N-able Delivers 9% Growth, Pushes Long-Term Contracts Amid Rising SMB Cyberattacks This is the Business of Tech.    Supported by:  https://cometbackup.com/?utm_source=mspradio&utm_medium=podcast&utm_campaign=sponsorship https://scalepad.com/dave/  Tell us about a newsletter!https://bit.ly/biztechnewsletter All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

Noelle Russell, CEO of the AI Institute, discusses the metaphor of the "baby tiger" to illustrate the potential dangers of unchecked AI development. She explains that while AI models may seem cute and harmless at first, they can grow into powerful and unpredictable entities if not properly managed. Russell emphasizes the importance of asking critical questions about AI's future impact, such as its size, data requirements, and ethical considerations, before it reaches widespread adoption. This proactive approach is essential for organizations to ensure responsible AI usage.Russell highlights the shared responsibility of organizations when leveraging AI models created by others. She introduces the AI Safety System framework developed by Microsoft, which outlines the levels of accountability that exist from the human-AI experience to infrastructure. Business leaders must define how AI will interact with humans and ensure that employees understand how to effectively prompt and manage these models. This shift in accountability places the onus on business users to articulate their needs clearly, rather than relying solely on technical teams.The conversation also touches on the financial implications of AI development, particularly for smaller businesses. Russell argues that while large companies may have the luxury of investing heavily in AI, smaller organizations must find ways to implement AI solutions with minimal upfront costs. She suggests conducting AI impact assessments to identify areas where AI can reduce friction and improve efficiency, ultimately leading to revenue generation without significant financial risk.Finally, Russell anticipates trends in AI over the next six months, particularly the emergence of agentic organizations where AI systems support decision-makers. This approach focuses on enhancing human capabilities rather than merely automating tasks. As businesses begin to integrate AI more deeply into their operations, the need for effective leadership and a clear understanding of AI's potential will be crucial for success in this evolving landscape. All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

Automation is reshaping workflows across various industries, from fast food to creative production, prompting a shift towards smaller, trust-based online communities. The discussion centers on the balance between efficiency and maintaining authentic human connections in the age of AI. Kate O'Neill, a tech humanist and founder of Kao Insights, emphasizes the importance of designing automation that empowers individuals rather than detracting from their experiences. The conversation explores how companies can foster meaningful connections while leveraging technology to streamline operations.The podcast highlights the case of McDonald's, which has been experimenting with AI to enhance its operational efficiency. Despite initial setbacks with AI voice systems, McDonald's continues to innovate, focusing on edge computing and predictive analytics to improve customer experience. O'Neill points out that the key to successful automation lies in aligning business objectives with customer expectations, ensuring that technology enhances rather than replaces the human experience. This alignment is crucial for brands to maintain trust and credibility with their customers.O'Neill discusses the significance of measuring meaning in business, suggesting that metrics like net promoter scores can serve as proxies for understanding customer satisfaction. She advocates for a comprehensive view of business models that incorporates meaningful measures at every stage. By doing so, organizations can better align their automation efforts with customer needs, ultimately leading to more impactful outcomes. The conversation underscores the necessity of integrating employee feedback into the process of defining purpose and meaning within organizations.As trust in digital platforms declines, O'Neill stresses the importance of shared values between brands and consumers. Companies must take on a governance role, operating from a place of responsibility and authenticity. By fostering trust through alignment with community values, businesses can create a more sustainable and meaningful relationship with their customers. The episode concludes with a call for organizations to articulate their purpose clearly, enabling employees to make decisions that resonate with both customer and employee experiences.  Gartner Webinar: https://www.gartner.com/en/webinar/689201 All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

Nett Lynch, a cybersecurity leader and strategic VCIO advisor, discusses the importance of translating complex security frameworks into actionable business outcomes. She emphasizes that clients are primarily concerned with their business goals and overcoming obstacles rather than the technical details of security frameworks. To effectively communicate the value of security investments, it is crucial to understand the client's business operations, including financial flows and growth aspirations. By framing security solutions in terms of efficiency and reduced friction, Lynch argues that IT professionals can better engage clients and demonstrate the tangible benefits of security measures.Lynch also addresses the challenge of risk management in cybersecurity, noting that security experts can only reduce risk rather than eliminate it entirely. She highlights the necessity of having conversations with senior leadership to assess risk tolerance and make informed decisions about security investments. By conducting thorough assessments and breaking down security measures into manageable steps, IT providers can guide clients in making decisions that align with their risk appetite and business objectives.The discussion further explores the shared responsibility model in cybersecurity, where both service providers and clients have roles to play in managing security risks. Lynch points out that while vendors are responsible for the tools they provide, the ultimate responsibility for risk management lies with the client. This partnership approach is essential for effective cybersecurity, as it requires active participation from both parties to address vulnerabilities and implement necessary measures.Finally, Lynch shares her insights on the future of vCISO services, cautioning against the potential commercialization of the role, which could undermine its advisory nature. She advocates for professionalization within the industry to ensure that those claiming to be cybersecurity experts possess the necessary skills and knowledge. As AI technology continues to evolve, Lynch expresses a mix of excitement and caution, recognizing its potential impact on the industry while remaining aware of the risks associated with its adoption. All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

Two sophisticated ransomware groups, Akira and Lynx, are increasingly targeting managed service providers (MSPs) and small businesses by exploiting stolen credentials and vulnerabilities. Together, they have compromised over 365 organizations, with Akira targeting major firms like Hitachi Vantara and Lynx focusing on critical infrastructure, including a CBS affiliate in Chattanooga, Tennessee. Both groups utilize double extortion tactics, combining file encryption with data theft to pressure victims into paying ransoms. This shift in tactics highlights the evolving threat landscape for MSPs and small businesses.In response to the growing cybersecurity threats, the U.S. Cybersecurity and Infrastructure Security Agency has released Thorium, an open-source platform designed for malware and forensic analysis. Thorium can automate tasks and process over 10 million files per hour, empowering IT professionals without in-house malware analysis capabilities to conduct effective preliminary analyses. This tool aims to enhance cybersecurity operations and better manage risks associated with complex malware threats.Additionally, SonicWall has issued a warning to its customers to disable SSL Virtual Private Network (VPN) services due to active ransomware attacks targeting its systems. Meanwhile, Google's AI-powered bug hunter, Big Sleep, has identified 20 security vulnerabilities in popular open-source software, raising concerns about the reliability of AI-generated bug reports. A newly discovered prompt injection vulnerability in Google's Gemini AI chatbot poses serious security risks, enabling attackers to craft convincing phishing campaigns without relying on links or attachments.The podcast also discusses the alarming rise in cybersecurity incidents, particularly social engineering attacks, which have tripled in the first half of 2025. A report from Level Blue indicates that social engineering now accounts for 39% of initial access incidents, with fake CAPTCHA schemes rising dramatically. Furthermore, the report highlights the risks associated with unauthorized AI tool usage, revealing that 97% of organizations lack adequate access controls, exposing sensitive data to potential threats. This underscores the need for organizations to strengthen their defenses and educate users on emerging threats. Four things to know today00:00 Attackers Up Their Game: Ransomware Hits MSPs, SonicWall Vulnerable, and Google's AI Found Exploitable05:53 Social Engineering Surges as Shadow AI Breaches Drive Up Cyber Costs and Risk Exposure08:35 Neglected Tech, Rising Risk: Email and Printers Still Expose Businesses to Modern Threats11:04 From Ransomware to Retirements: Vendor Shifts Reveal Risks and Realignment in the IT Channel This is the Business of Tech.     Supported by:  https://cometbackup.com/?utm_source=mspradio&utm_medium=podcast&utm_campaign=sponsorship https://getflexpoint.com/msp-radio/ Tell us about a newsletter! https://bit.ly/biztechnewsletter  All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

Artificial intelligence agents are significantly transforming the landscape of software-as-a-service (SaaS) pricing, moving away from traditional per-seat licenses towards usage and outcome-based models. Gartner predicts that by 2030, 40% of enterprise spending on software will shift to these new pricing structures, prompting businesses to reassess how they perceive value in digital operations. As AI features become more prevalent in enterprise software, organizations must navigate potential risks such as data silos and vendor lock-in, emphasizing the need for transparent pricing and governance strategies.The podcast discusses the growing concerns surrounding AI's impact on the workforce, with a survey revealing that 61% of white-collar workers fear job displacement within three years. Despite these fears, many workers report that AI has enhanced their creativity and productivity, suggesting that AI should be viewed as a tool for augmentation rather than replacement. This perspective can facilitate smoother adoption of AI technologies, positioning service providers as trusted change managers.In the realm of security, Microsoft faces scrutiny over a critical vulnerability in its new NLWeb protocol, which could allow unauthorized access to sensitive files. Meanwhile, Cloudflare has accused the AI startup Perplexity of violating no-crawl directives by stealthily scraping content from websites, raising concerns about unauthorized data access. Additionally, Anthropic's research highlights how AI personalities can be influenced by training data, underscoring the importance of data governance in AI development.The episode also touches on Delta Airlines' clarification regarding its AI-assisted dynamic pricing model, which aims to use aggregated data rather than individual customer information. In the fashion industry, the use of AI-generated models has sparked debate over authenticity and representation, as brands seek cost-effective solutions for content creation. Overall, the discussion emphasizes the need for service providers to balance AI's cost-saving potential with the importance of maintaining trust and authenticity in consumer-facing applications.Four things to know today 00:00 AI Agents Drive SaaS Pricing Shift, Raise Vendor Lock-In Concerns, and Reshape Worker Attitudes04:45 OpenAI Releases First Open-Weight Models in Six Years as AI Security and Ethics Face Fresh Challenges09:50 Delta Defends AI Pricing as Non-Personalized, While Fashion Faces Backlash Over AI-Generated Models12:47 Microsoft Ends Windows 11 SE, Debuts Edge AI Copilot, as SentinelOne Expands into Generative AI Security Supported by:  https://scalepad.com/dave/https://getflexpoint.com/msp-radio/  Tell us about a newsletter!  https://bit.ly/biztechnewsletter/ All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

Small and medium-sized businesses (SMBs) are increasingly investing in artificial intelligence (AI), with a significant portion planning to allocate between $25,000 and $1 million towards technology this year. A recent GTIA survey revealed that 63% of SMBs believe AI will be the most impactful technology in the next two years, and 65% of executives view technology as crucial for achieving business goals. Despite economic uncertainties, 35% of these businesses intend to invest unexpected financial gains into cutting-edge technology, indicating a strong desire for innovation. Notably, many SMBs are purchasing technology directly from vendors, signaling a shift in the market dynamics.The labor market for small businesses is showing signs of change, with a report indicating a decrease in unfilled job openings. While 33% of small business owners reported unfilled positions in July, down from 36% in June, the challenges of finding qualified workers persist. A net 14% of small business owners plan to hire new employees in the upcoming quarter, particularly in skilled trade sectors like construction and transportation. This commitment to growth amidst a tight labor market suggests that automation and AI solutions may become more appealing to SMBs as they seek to enhance efficiency.Major tech companies are reporting strong earnings, with Microsoft leading the way. The company achieved a revenue of $76.4 billion for the fourth quarter of its fiscal year, driven by a 34% increase in Azure cloud services. Amazon and Google also reported significant revenue growth, particularly in their cloud services, with Amazon's AWS generating $30.9 billion. The competitive landscape is shifting, as Microsoft's Bing is gaining market share from Google, highlighting the importance of AI integration in driving business success.Concerns about the integrity of economic data are rising, particularly following the recent job report that showed the weakest job creation since 2010. The report's findings prompted political controversy, including the firing of the Bureau of Labor Statistics Commissioner by President Trump. Experts warn that declining survey response rates and limited resources threaten the accuracy of critical economic indicators. This situation raises alarms about the reliability of data used for economic forecasting, emphasizing the need for trustworthy metrics in navigating the current economic landscape.Three things to know today 00:00 AI Demand, Tight Labor, and Vendor Direct Sales Redefine the SMB Technology Landscape05:16 Microsoft Posts Record $76.4B Quarter, Azure Up 34%, Bing Gains Search Share from Google10:10 Buyers Reject Multiyear SaaS Contracts Amid Rapid AI-Driven Product Changes13:03 Weak Jobs Data Spurs Political Shake-Up as Trump Fires BLS Commissioner, Raising Trust Concerns This is the Business of Tech.    Supported by:  https://syncromsp.com/ Tell us about a newsletter!https://bit.ly/biztechnewsletter All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

Austin McChord, co-founder and chairman of Slide, discusses the launch of his new BCDR startup, which aims to serve managed service providers (MSPs) with a fresh approach. Drawing from his experience at Datto, McChord emphasizes the importance of maintaining a strong culture and alignment with MSPs, which he feels has eroded in recent years. He addresses comparisons between Slide and Datto, explaining that while there are similarities in vision, Slide is built on a completely different technological foundation, utilizing NVMe flash storage to enhance performance and user experience.McChord expresses a commitment to ensuring Slide remains an independent company, learning from the challenges faced during Datto's journey, including its acquisition and the subsequent cultural shifts. He highlights the importance of setting clear values and operational controls to prevent a repeat of past experiences. The conversation delves into the lessons learned from building Datto, particularly regarding business operations and the unpredictability of public markets, which can lead to unwanted outcomes for company culture and employee satisfaction.The discussion also touches on the impact of AI in the tech landscape, with McChord noting that while AI can enhance efficiency, it currently struggles with tasks that require deep expertise. He believes that AI's potential lies in automating mundane tasks and improving configurations, but warns against rushing to implement AI solutions that may not yet be fully developed. McChord emphasizes the need for MSPs to understand the limitations of AI and to focus on building strong relationships with new small businesses that are emerging in the tech space.Finally, McChord shares his philanthropic endeavors, including transforming an abandoned power plant into a public park. He expresses excitement about projects that prioritize social returns over economic ones, and how these initiatives allow him to apply business principles to create positive change. His passion for building and creating, whether in business or philanthropy, drives his current pursuits and future aspirations. All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

Dave Sobel interviews Raffi Jamgotchian, founder and CEO of Triada Networks, about the current landscape of AI adoption in the financial services sector, particularly among small to medium-sized investment firms. Jamgotchian notes that while some clients are eager to embrace AI, others remain hesitant, mirroring trends seen with cloud technology. For those leaning into AI, Triada Networks is focusing on proof of concepts, helping clients structure their data effectively to leverage AI tools, especially in data analytics and research.Regulatory considerations play a significant role in how firms approach AI implementation. Many of Jamgotchian's clients operate in regulated environments, which affects their choice of data models and the types of large language models (LLMs) they can use. The challenge lies in handling sensitive, non-public information without risking regulatory violations. As firms navigate these complexities, the importance of data preparation becomes evident, with varying levels of readiness among clients impacting their ability to utilize AI effectively.Cybersecurity is a critical aspect of the conversation around AI and data management. Jamgotchian highlights that clients are increasingly proactive in seeking guidance on cybersecurity implications related to their business decisions. This shift is attributed to a combination of heightened regulatory scrutiny and a growing awareness of cybersecurity risks in the market. The conversation has evolved from being initiated by service providers to clients actively engaging in discussions about their cybersecurity needs.Looking ahead, Jamgotchian emphasizes the importance of monitoring regulatory developments, particularly from organizations like FINRA and the FCC, as they relate to AI. He anticipates that AI-related lawsuits will emerge, prompting changes in laws that could impact managed service providers (MSPs). The conversation concludes with a recognition that while the MSP landscape is evolving, the core mission of solving business problems through technology remains unchanged, and those who adapt will thrive in the future. All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

Dan Wensley, the new CEO of GTIA, discusses his vision for the organization, emphasizing the importance of expanding membership and enhancing the value provided to both member companies and individual members. With 2,411 member companies and over 212,000 individual members, Wensley aims to grow these numbers by effectively communicating the benefits of membership, particularly to IT service providers (ITSPs). He highlights the need for a broader conversation within the community to foster growth and engagement.Wensley addresses the challenges of ensuring that vendors do not dominate discussions within the organization. He believes that collaboration between vendors and IT service providers is essential for mutual benefit, particularly in areas like AI and managed services. By creating a platform for these conversations, GTIA can facilitate valuable exchanges that drive innovation and support the needs of its members.The conversation also touches on GTIA's philanthropic efforts, with Wensley announcing a significant increase in charitable giving, totaling $1.5 million this year. He explains that the organization is committed to supporting technology-driven initiatives, particularly in education and underprivileged communities. Members will have a say in where these funds are allocated, ensuring that the giving aligns with the values and interests of the community.Finally, Wensley emphasizes the importance of focusing on people as a key pillar of GTIA's strategy. He plans to engage with members to understand their needs and aspirations better, while also promoting the inclusion of younger generations in the industry. By leveraging both the experience of long-standing members and the fresh perspectives of newcomers, GTIA aims to create a vibrant and dynamic community that fosters growth and advancement for all. All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

Michael George, CEO of Synchro, and Dee Zepf, Chief Product Officer, discuss the evolving landscape of managed service providers (MSPs) and the transformative potential of AI in their operations. They reflect on how automation has been a longstanding goal in the industry, but recent advancements in AI and technology have accelerated this evolution. The conversation highlights Synchro's strategic shift towards leveraging AI and automation to enhance their platform, particularly through the launch of their XMM platform, which integrates RMM, PSA, and Microsoft 365 management.The XMM platform aims to simplify the management of Microsoft technologies for MSPs, allowing them to deliver better security and efficiency to their clients. Dee shares insights on the rapid adoption of this platform among existing partners, emphasizing how it has streamlined operations and improved security management. The discussion also touches on the competitive landscape, with Michael noting that while Microsoft is increasingly moving towards the MSP space, Synchro views their relationship as complementary rather than competitive.As the conversation progresses, they explore the importance of workflow efficiency for small and midsize businesses, suggesting that MSPs should focus on enhancing their service offerings to remain competitive. Michael emphasizes the need for MSPs to evolve from traditional IT support roles to strategic partners that help clients leverage AI and automation effectively. This shift is seen as crucial for MSPs to differentiate themselves in a market where many are at risk of falling behind.Finally, the discussion delves into the implementation of AI technologies within Synchro's products, particularly in areas like smart ticket management and sentiment analysis. Dee explains the challenges of measuring the quality of AI-generated responses and the importance of maintaining a human element in the process. They conclude by encouraging MSPs to start small with AI implementations, helping clients understand its potential and gradually integrating more advanced solutions into their operations. All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

Rania Succar, the new CEO of Kaseya, discusses her vision for the company at a crucial time for both Kaseya and the managed service provider (MSP) ecosystem. With Kaseya facing scrutiny over customer service and billing practices, Succar emphasizes the importance of innovation and a cultural reset to strengthen relationships with MSP partners. She believes that Kaseya has the potential to be a leader in driving outcomes for small businesses through its partnerships with MSPs, which are essential for helping these businesses adopt cutting-edge technology. Succar outlines four key values that will guide Kaseya's next chapter: measuring success based on the profitability and revenue growth of MSP partners, delivering innovation that benefits these partners, enhancing the overall customer experience, and investing in the community. She acknowledges the frustrations MSPs have expressed regarding customer service and billing practices, and she highlights specific steps Kaseya is taking to address these issues, including the end of high watermark pricing and improvements in customer support. The conversation also touches on the importance of internal culture and employee retention at Kaseya. Succar emphasizes the strength of her leadership team and the need for a culture that empowers employees to make decisions at all levels. By fostering a customer-centric and innovative environment, she aims to improve the overall experience for both employees and customers, ultimately leading to better service quality. Looking ahead, Succar shares her vision for leveraging AI and automation to enhance Kaseya's offerings for MSP partners. She recognizes the challenges SMBs face in adopting AI and emphasizes the need for collaboration between Kaseya and MSPs to unify data and create effective solutions. By focusing on these areas, Succar aims to position Kaseya as a leader in helping small businesses navigate the evolving technology landscape. All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

AI is revolutionizing the hiring process by enhancing human interaction and focusing on skills rather than traditional resumes. Brett Waikart, co-founder of Skillfully, explains how their platform utilizes AI to create realistic job simulations that allow candidates to demonstrate their skills in a practical setting. This approach addresses the challenges posed by the influx of AI-generated applications, enabling employers to filter through the noise and identify the most qualified candidates efficiently.Skillfully's innovative method shifts the hiring paradigm from merely assessing resumes to evaluating actual performance in job-related tasks. For instance, in sales roles, candidates can engage in simulations that mimic real-life scenarios, such as handling customer objections or conducting discovery conversations. This hands-on experience not only provides employers with a clearer picture of a candidate's capabilities but also significantly reduces the time and cost associated with the hiring process.The platform also plays a crucial role in preparing students for the workforce by offering them access to these simulations through partnerships with educational institutions. This experiential learning allows students to practice and refine their skills before entering the job market, creating a feedback loop between employers and universities. As a result, students gain valuable insights into the skills required in their desired careers, making them more competitive candidates.Looking ahead, Skillfully aims to expand its capabilities by incorporating multimodal simulations that assess not only traditional skills but also the ability to leverage AI tools effectively. This evolution will help employers identify candidates who can excel in their roles by utilizing AI to enhance their productivity. By focusing on both skill validation and the human element of hiring, Skillfully is paving the way for a more efficient and equitable employment landscape. All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

Yasir Ali, CEO of Polymer, discusses the shortcomings of current security frameworks, emphasizing their outdated nature and lack of real verification. He argues that many organizations still rely on signed statements without providing tangible evidence of compliance with security controls. This disconnect has become increasingly problematic, especially with the rise of AI and the need for more robust data protection measures. Ali highlights that the traditional approach of simply stating compliance is no longer sufficient in a landscape where data privacy and security are paramount.Ali suggests that the solution lies in a more evidence-based approach to security frameworks. He advocates for organizations to provide real-time evidence of their security practices, particularly in relation to how customer data is handled and used. This includes demonstrating that customer data is not being misused for AI training purposes. He believes that the industry needs to move beyond mere documentation and focus on actual compliance and security practices that can be verified.The conversation also touches on the role of customers in demanding better security practices from service providers. While Ali acknowledges that end customers often feel overlooked, he points out that larger organizations, such as banks, have begun to push back against vendors to ensure their data is protected. He emphasizes that smaller businesses must take responsibility for their own data security, as the regulatory environment in the U.S. is not providing sufficient oversight.As AI adoption accelerates through SaaS products, Ali expresses concern about the new vulnerabilities that may arise. He notes that many organizations are integrating AI tools into their existing systems without fully understanding the implications for data security. Polymer aims to address these challenges by providing tools that enhance data security and compliance within SaaS environments, ensuring that organizations can protect their sensitive information while leveraging the benefits of AI. All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

The U.S. economy is demonstrating resilience with strong consumer spending and low unemployment filings, despite looming inflation and tariff pressures. Retail sales rose by 0.6% in June, surpassing expectations and indicating solid growth in gross domestic product for the second quarter. However, concerns about rising import costs, which saw their largest monthly increase in over a year, continue to cast a shadow over the economic outlook. While manufacturers anticipate growth and increased hiring, the uncertainty surrounding tariffs remains a significant concern.IBM's CEO, Arvind Krishna, argues that fears of artificial intelligence (AI) eliminating jobs are exaggerated, suggesting that AI will actually enhance employment opportunities by increasing productivity. He notes that while some clerical roles may be phased out, new job creation will occur in programming and sales. Meanwhile, Gartner forecasts a substantial rise in global IT spending, projected to reach $5.43 trillion in 2025, driven largely by investments in AI infrastructure. This shift indicates a growing trend where companies must adapt to the changing landscape or risk being left behind.The podcast also discusses recent layoffs at major tech firms, including Microsoft, Tata Consultancy Services, and Intel, as they navigate the challenges posed by AI and automation. Microsoft has laid off approximately 9,000 employees while reporting significant revenue growth, highlighting the paradox of job cuts amid financial success. Similarly, TCS plans to cut 12,000 jobs, primarily affecting senior and mid-level positions, as clients demand AI-driven services and cost reductions. This trend underscores the rapid transformation of the workforce as companies pivot towards automation and higher-margin activities.Legislative updates include the Federal Communications Commission's review of state laws on AI, aimed at reducing regulations to promote American AI systems. Critics argue that this approach lacks a comprehensive vision for AI innovation. In the UK, a court has denied WhatsApp's intervention in a case involving Apple's compliance with government orders to access encrypted data, raising concerns about privacy. Additionally, New York has announced stricter cybersecurity regulations for water utilities, emphasizing the need for enhanced security measures in critical infrastructure. These developments reflect a broader struggle between regulatory frameworks and the fast-evolving tech landscape. Four things to know today 00:00 U.S. Economy Grows Steadily as AI Reshapes Labor and IT Spend Soars to $5.43 Trillion04:45 Global Policy Divide on AI and Cybersecurity Widens as U.S., UK, and New York Take Conflicting Regulatory Paths07:54 Layoffs Mount Across Tech and Services as AI Drives Shift Toward Margin, Not Manpower12:09 Intel Restructures for AI Future with Major Layoffs, Factory Slowdown, and Network Division Spinoff Supported by:  https://scalepad.com/dave/ https://businessof.tech/sponsor/moovila/  Tell us about a newsletter!https://bit.ly/biztechnewsletter All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

Managed service providers (MSPs) are increasingly becoming essential partners for mid-market organizations, with a recent Barracuda Networks survey revealing that 85% of firms with 1,000 to 2,000 employees now depend on MSPs for integrated security support. This shift highlights the growing complexity of cybersecurity challenges that these organizations face, as they seek to manage a multitude of disconnected security tools. The survey indicates a willingness among 92% of organizations to pay a premium for enhanced support, emphasizing the need for MSPs to demonstrate technical mastery and deliver ongoing value.The podcast discusses the implications of this trend, noting that while MSPs may feel indispensable, they are also facing pressure from vendors who are building direct relationships with mid-market clients. The demand for 24/7 security coverage and transparency about security practices is high, with many organizations willing to switch providers if their needs are not met. This creates a challenging environment for MSPs, who must evolve from being mere resellers of security tools to becoming orchestrators of comprehensive security outcomes.Additionally, the episode covers the ongoing licensing disputes between Siemens and Broadcom following Broadcom's acquisition of VMware. The shift from perpetual licenses to subscription models has led to significant price increases, causing frustration among enterprise customers. As organizations like Siemens seek alternatives, the podcast highlights the growing market for VMware exit planning and license optimization services, presenting opportunities for IT providers to assist clients in navigating these challenges.Finally, the discussion touches on broader trends in software licensing and the rise of open-source solutions as enterprises grapple with compliance issues. The increasing use of unapproved AI tools, known as Shadow AI, among employees poses additional risks, prompting IT leaders to seek trusted partners who can help them manage these complexities. The episode concludes by emphasizing the need for MSPs to pivot from reactive approaches to strategic advisory roles, guiding clients through the evolving landscape of technology and security. All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

The episode explores the strategic implications of managed services offerings, such as managed cameras and connectivity solutions, questioning whether they are genuine growth opportunities or mere distractions for IT service providers. Host Dave Sobel and guest Ryan Morris discuss the importance of continuous investment in research and development to stay relevant in the rapidly evolving tech landscape. They emphasize that while standardizing service offerings is essential for operational efficiency, it is equally crucial to explore emerging technologies and services that can enhance business growth.Morris argues that service providers can expand their business by either acquiring new customers or deepening relationships with existing ones. He suggests that adding new offerings, particularly those that are adjacent to current services, can create valuable cross-selling opportunities. The conversation highlights the need for service providers to carefully evaluate which new technologies to adopt, focusing on those that align with their existing expertise and customer needs.The discussion also delves into the dynamics of vendor acquisitions, particularly how larger companies acquire smaller firms to enhance their service portfolios. Morris outlines the strategic reasons behind such acquisitions, including market adjacency, functional enhancement, and competitive takeout. He stresses the importance of seamless integration of new technologies into existing platforms to avoid operational disruptions and ensure customer satisfaction.Finally, the episode touches on the lifecycle of peer groups within the IT community, noting a typical three to four-year cycle of participation. Sobel and Morris discuss how peer groups can provide valuable insights and accountability but may also experience churn as members exhaust the knowledge shared within the group. They suggest that introducing external perspectives and challenges can help sustain engagement and innovation within these communities. All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

Agentic AI has emerged as the leading technological trend according to McKinsey's latest report, with job postings for these roles skyrocketing by nearly 985% between 2023 and 2024. This surge reflects a growing interest in AI systems capable of performing complex tasks autonomously. Alongside this trend, the report highlights the importance of digital trust in cybersecurity, especially as organizations face new challenges from AI-enhanced cyber threats. The divide in attitudes towards AI in the workplace is significant, with non-users, particularly older adults and those in lower-paid jobs, perceiving AI as a threat to their job security, while younger, professional users view it more positively.A recent study from Carnegie Mellon University raises concerns about the reliability of large-language model chatbots, which often become overconfident after providing incorrect answers. This overconfidence can lead to misleading interactions with users, as these AI systems fail to adjust their confidence levels after mistakes. The study involved popular chatbots like OpenAI's ChatGPT and Google's Gemini, revealing that even when these tools perform poorly, they remain unaware of their shortcomings. This issue underscores the need for responsible AI deployment, emphasizing the importance of governance and oversight in AI services.In the realm of cybersecurity, Broadcom's VMware division is facing criticism for restricting access to essential security patches for customers with perpetual licenses who lack active support contracts. This situation raises significant concerns about the vulnerability of systems and the potential for cyberattacks. Despite promises of free access to zero-day security patches, many users report difficulties in obtaining these critical updates, leading to fears of increased risks. VMware's shift to a longer release cycle and extended support durations aims to address customer concerns, but the underlying issue of trust remains critical.The podcast also discusses the manipulative design tactics employed by major platforms to push AI features onto users, labeling this phenomenon as "forced use." This approach raises questions about genuine consumer interest in AI tools, as many are deployed without organic demand. Additionally, the controversial case of the AI coding startup Windsurf highlights the risks associated with equity sharing in the tech industry, as a failed acquisition deal left many employees uncertain about their futures. As the landscape of AI and technology continues to evolve, the need for transparency, trust, and responsible practices becomes increasingly vital. Three things to know today 00:00 Agentic AI on the Rise, but Overconfident Bots and Worker Fears Signal a Trust Crisis05:38 Broadcom's VMware Shift Raises Alarms: Patch Access Locked Behind Subscriptions, Trust Erodes08:36 From Forced Features to Fumbled Equity: The Growing Backlash Against AI Hype and Misaligned Incentives  Supported by: https://getflexpoint.com/msp-radio/  Tell us about a newsletter!https://bit.ly/biztechnewsletter All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

The Trump administration has unveiled a new AI action plan that emphasizes deregulation and the promotion of American AI exports, raising concerns among regulated industries. The initiative aims to foster American leadership in the AI sector by reducing environmental regulations for data centers and advocating for the export of AI technologies. However, the plan lacks specific details on how to establish global alliances or enforce export restrictions effectively, leading to uncertainty for businesses operating in regulated environments. This shift away from oversight marks a significant departure from the previous administration's safety standards for AI technology.Recent research has revealed alarming findings regarding AI training data, indicating that even seemingly safe datasets can lead to harmful AI outputs. A study conducted by Truthful AI and the Anthropic Fellows Program demonstrated that models trained on benign data could still develop undesirable behaviors, such as endorsing violence. This phenomenon, termed subliminal learning, raises questions about the reliability of synthetic data in AI training, especially as projections suggest that synthetic data may soon surpass real data in AI models.The podcast also discusses the impact of AI-generated summaries on online news traffic, with some websites experiencing a dramatic decline in click-through rates. Research indicates that sites ranked first in search results could see traffic drop by nearly 80% if their links appear below AI-generated summaries. This trend has sparked concerns among media owners, who view it as a potential existential threat to their operations, prompting calls for regulatory action to address the challenges posed by AI in the news industry.Finally, the episode highlights the rapid adoption of virtual Chief Information Security Officer (vCISO) services among managed service providers, driven by the integration of AI technologies. A report reveals a 300% increase in vCISO adoption, with many providers experiencing significant reductions in workload and labor time due to AI. This shift indicates a growing demand for scalable and efficient cybersecurity solutions, but it also raises concerns about commoditization in the market, emphasizing the need for differentiation and strategic insight in service offerings. Four things to know today 00:00 “America First” Meets A.I.: Trump's Action Plan Prioritizes Deregulation, Exports, and Ideological Scrutiny03:23 AI Gone Wrong: Subliminal Learning, Search Traffic Collapse, and Academic Manipulation Underscore Oversight Gap07:28 vCISO Adoption Surges 300% as AI Transforms Cybersecurity Into a Scalable Growth Strategy09:34 SharePoint Exploit Breaches 400+ Orgs, Including U.S. Nuclear Agency, in Ongoing Zero-Day Attack Supported by:  https://syncromsp.com/  Tell us about a newsletter!https://bit.ly/biztechnewsletter All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

OpenAI has released a new economic analysis showcasing the extensive impact of its AI tools, particularly ChatGPT, on productivity across various sectors. The report reveals that over half a billion people globally utilize OpenAI's AI tools, with a significant portion of users in the U.S. reporting that they use ChatGPT for work. However, a survey indicates that many employees feel pressured to adopt AI tools despite lacking confidence in their usage, raising concerns about the actual productivity gains versus the pressure to conform to employer expectations.In the realm of enterprise technology, Kindrel has introduced the Kindrel Agentic AI framework, aimed at facilitating the deployment of AI in secure environments. This initiative comes in response to the growing adoption of generative AI technologies. Kindrel's framework is designed to enhance operational efficiency and address critical issues such as bias and security, particularly in sectors like banking and government. This move highlights the importance of delivering tangible outcomes rather than merely promoting the hype surrounding AI.Dedicated servers are experiencing a resurgence as organizations seek to meet performance and compliance requirements. A recent survey indicates that a significant majority of IT professionals are utilizing dedicated servers, particularly in sectors like government and finance. This trend reflects a strategic shift towards hybrid infrastructure, where businesses are increasingly recognizing the value of dedicated resources for specific workloads, rather than relying solely on public cloud solutions.Proton has launched a privacy-focused AI chatbot named Lumo, which emphasizes user privacy by storing data locally and employing zero-access encryption. This initiative contrasts with offerings from larger tech companies that often exploit user data. Additionally, Kaseya has introduced an AI-powered workflow generator to enhance automation for managed service providers, while Malwarebytes has integrated a new email security module to combat sophisticated email threats. These developments underscore the growing importance of automation and privacy in the tech landscape, providing opportunities for service providers to differentiate themselves in a competitive market. Three things to know today 00:00 OpenAI's scale, worker pressure to adopt AI, vendor risk blind spots05:43 Liquid Web reports rising dedicated server spend—MSPs must guide smart workload placement, not a full retreat from cloud08:22 Kaseya, Malwarebytes, StorX, NinjaOne, and Inforcer all launch moves to help MSPs automate, secure, and scale13:06 AppleCare One is a masterclass in “sticky” support—can your plans deliver the same seamless value?  This is the Business of Tech.    Supported by:  https://cometbackup.com/?utm_source=mspradio&utm_medium=podcast&utm_campaign=sponsorship   Tell us about a newsletter!https://bit.ly/biztechnewsletter All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

Managed service providers (MSPs) are increasingly allocating budgets for ransomware payments, with a recent report indicating that 45% have set aside funds specifically for this purpose. This trend raises concerns about normalizing the act of paying criminals, as many experts argue that such practices inadvertently support criminal activities. While some MSPs are turning to cyber insurance for protection, a significant portion remains vulnerable due to a lack of allocated budgets for ransomware payments or insurance. Additionally, MSP leaders are increasingly worried about artificial intelligence threats, which have surpassed traditional concerns like ransomware and malware.A study by AppOmni reveals a troubling disconnect in the security posture of organizations using software-as-a-service (SaaS) applications. Despite 75% of organizations reporting breaches in the past year, 89% believe they have adequate visibility into their security environments. The study highlights that many incidents stem from permission issues and misconfigurations, emphasizing the need for improved security hygiene. Providers are urged to focus on addressing these basic issues rather than preparing for ransom payments, as this is where they can truly add value and protect their clients.In a concerning development, a startup has been found selling hacked data from over 50 million computers to various industries, including debt collectors and divorce attorneys. This practice raises ethical and legal questions, as the sale of such information may not be illegal in many jurisdictions. Additionally, researchers have discovered nearly 2,000 AI protocol servers exposed online without any authentication, posing significant risks to sensitive data. Experts warn that individuals whose data is sold may remain unaware of the exploitation of their personal information, highlighting the urgent need for stronger data protections.The UK government is reconsidering its demand for Apple to provide access to encrypted user data, influenced by pressure from the U.S. government. This shift comes after Apple withdrew its Advanced Data Protection Service from the UK, emphasizing its commitment to user privacy. Meanwhile, Meta has rejected the EU's Code of Practice for Artificial Intelligence, citing concerns over regulatory overreach. In contrast, OpenAI has formed a strategic partnership with the UK government to enhance the country's AI infrastructure, indicating a growing trend of governments aligning with major tech players in the AI sector. For MSPs, these developments underscore the importance of engaging in conversations about encryption resilience and understanding the evolving regulatory landscape. Four things to know today 00:00 45% of MSPs Planning to Pay Hackers? SaaS Breach Rates Show Why That's the Wrong Bet03:55 Startup Sells Data From 50M Hacked PCs as AI Servers Leak Sensitive Info Without Authentication06:18 UK May Drop Apple Encryption Backdoor Demand Amid US Pressure; OpenAI and Meta Make Diverging EU Moves09:15 Microsoft Patches Critical SharePoint Flaws as China-Linked Actor Linked to Incident  Supported by:  https://getnerdio.com/nerdio-manager-for-msp/  Tell us about a newsletter! https://bit.ly/biztechnewsletter All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

Retail sales in the U.S. show a surprising rebound, rising by 0.6% in June, driven primarily by auto dealership sales, but concerns linger regarding inflation's impact on consumer demand. The episode also highlights a critical Microsoft SharePoint flaw that exposes thousands of servers globally and Forrester's recommendations for IT leaders to pivot their budgets towards AI while phasing out legacy technology. Additionally, the ongoing trend of Fortune 100 companies enforcing return-to-office mandates is examined, with a focus on its implications for the gender gap in remote work.  00:00 Retail rebound masks inflation reality as tech hiring shifts toward cybersecurity and infrastructure05:25 Microsoft SharePoint flaw leaves federal agencies, universities, and businesses exposed in global cyberattack08:38 Fortune 100 return-to-office mandates surge to 54% as hybrid work wanes post-pandemic Supported by:  https://getflexpoint.com/msp-radio/ Tell us about a newsletter!  https://bit.ly/biztechnewsletter All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

Santosh Kaveti, founder and CEO of ProArch, discusses the critical steps organizations must take to operationalize AI effectively. His company specializes in helping clients across various sectors, including power, manufacturing, and healthcare, bridge the gap between IT and operational technology systems. Kaveti emphasizes the importance of data readiness as a prerequisite for AI readiness, arguing that without proper data governance, organizations cannot successfully implement AI solutions. He outlines a structured approach to AI adoption, starting with individual user empowerment and progressing through workflows and custom AI applications.Data governance is a central theme in Kaveti's discussion, where he clarifies that it does not necessarily require perfectly structured data but rather a solid understanding of data risks and access controls. He notes that many organizations, particularly small and mid-sized businesses, are often unprepared for the data governance necessary to support AI initiatives. Kaveti suggests that organizations can achieve significant improvements by implementing basic data classification and access controls, which can lead to a more effective AI journey.Kaveti also highlights the differences in AI adoption across industries, noting that compliance drives many organizations in healthcare, while critical infrastructure sectors often mistakenly believe that their locked-down environments ensure security. He points out that a lack of understanding of data risks can lead to vulnerabilities, regardless of the perceived security measures in place. This misconception is prevalent among SMBs, which often overlook the importance of data hygiene and governance.Finally, Kaveti shares real-world examples of how ProArch has successfully implemented AI solutions for clients, illustrating the tangible benefits of AI in improving operational efficiency. He emphasizes that AI should not be confused with mere automation, as true AI applications can enhance productivity and decision-making. By focusing on the integration of AI tools and ensuring they work cohesively, organizations can unlock the full potential of AI to drive business transformation. All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

Dave Sobel hosts a sponsored webinar discussing the modern endpoint management capabilities of Microsoft Intune, particularly its relevance for Managed Service Providers (MSPs). The session features Rolando Jimenez, a technical trainer at Nerdio, and Hugo Salazar, a Go Live engineer, who share their insights and experiences with Intune. They explore the evolution of Intune from a supplementary tool to a central component of Microsoft 365, emphasizing its integration with security products and the shift away from traditional on-premises solutions like Active Directory and Group Policy.The conversation highlights the practical aspects of deploying Intune, including the importance of pre-planning and understanding the complexities involved in transitioning from legacy systems. Rolando and Hugo discuss common pitfalls that MSPs encounter when setting up Intune, such as the need for proper configuration and the significance of using tools like the Group Policy Analyzer. They also emphasize the benefits of using Intune's autopilot feature for zero-touch enrollment, which streamlines the onboarding process for new devices.Security is a major focus, with the speakers addressing how Intune helps manage compliance and protect sensitive data, especially in a remote work environment. They explain the differences between Mobile Device Management (MDM) and Mobile Application Management (MAM), detailing how MAM allows for the protection of corporate data on personal devices without requiring full device management. This nuanced approach is crucial for organizations that want to balance user privacy with security needs.As the discussion wraps up, Rolando and Hugo encourage MSPs to embrace Intune as a powerful tool for endpoint management. They stress the importance of leveraging the capabilities of Intune to enhance operational efficiency and security while providing practical advice for successful implementation. The session concludes with a Q&A segment, where they address specific questions from the audience, further clarifying the benefits and functionalities of Intune in modern IT management. All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

Delta Airlines is set to revolutionize its pricing strategy by implementing artificial intelligence to determine the maximum price customers are willing to pay for flights. This shift aims for AI to influence 20% of ticket prices by the end of the year, a significant increase from the current 3%. The technology, developed by travel firm Fetcher, analyzes customer behavior and market conditions in real time. However, this personalized pricing strategy has raised concerns among privacy advocates, who argue that it may feel invasive and could erode customer trust. The implications of this dynamic pricing model extend beyond Delta, as businesses across various sectors may face similar challenges in balancing profitability with customer perception and regulatory compliance.OpenAI has launched the ChatGPT Agent, a new capability that allows the AI to perform complex tasks autonomously, such as analyzing calendars and creating presentations. This advancement marks a significant shift from AI as a mere assistant to an autonomous actor capable of executing commands independently. The ChatGPT Agent has demonstrated impressive performance metrics, outperforming previous iterations in various benchmarks. However, OpenAI has acknowledged potential risks, including prompt injections that could lead to unintended actions with private data. As the AI landscape evolves, Microsoft's Copilot struggles to gain traction, highlighting the competitive challenges in the market.The podcast also discusses Intel's announcement of significant layoffs affecting over 5,000 employees as the company grapples with declining relevance in the semiconductor industry. The new CEO, Lip Butan, emphasizes the need for Intel to become leaner and more agile, reflecting a shift from previous costly turnaround strategies. This situation underscores the importance for service providers to pivot before clients feel the impact of supply chain issues. As Intel navigates these challenges, the broader implications for the tech industry and its workforce are significant.Finally, the episode touches on internal chaos at OpenAI, as highlighted by former engineer Calvin French-Owen, who points out organizational challenges stemming from rapid growth. The lack of centralized planning has led to inefficiencies and communication breakdowns within the company. Additionally, the media industry's misguided pivot to AI is critiqued, emphasizing that quality journalism relies on human connection rather than automated output. The discussion raises important questions about the future of AI, data management, and the evolving landscape of technology, urging listeners to consider the implications for their own businesses and clients. Three things to know today 00:00 Delta's AI Wants to Know What You'll Pay—Is That the Future of Business?04:32 OpenAI Unveils ChatGPT Agent: AI Now Acts Autonomously With Virtual Computer08:41 Intel Slims Down: Leaner Team, Fewer Chips, Big Questions Ahead09:45 Is AI the Fix or Just a Fad? Why It's Time to Challenge Old Tech Assumptions This is the Business of Tech.    Supported by:  https://syncromsp.com/ Tell us about a newsletter!https://bit.ly/biztechnewsletter All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

Microsoft is undergoing a significant restructuring, placing artificial intelligence (AI) at the forefront of its strategy. The company has announced the layoff of approximately 9,000 employees, primarily targeting generalist sales roles, as it shifts towards a model that prioritizes technical expertise over traditional relationship-building in sales. This move is part of a broader initiative to enhance its AI offerings, particularly through its Copilot program, which has seen a 50% increase in funding and a 70% rise in partner incentives. Microsoft aims to eliminate product silos and align its go-to-market strategy with customer priorities, emphasizing the importance of AI integration in sales and service delivery.OpenAI is also making waves by diversifying its cloud infrastructure, now utilizing Google Cloud alongside Microsoft, CoreWeave, and Oracle. This strategic shift comes as OpenAI prepares to introduce new features in its ChatGPT platform, including a checkout function for e-commerce, which will allow users to make purchases directly through the chatbot. The company is positioning itself to compete more directly with Microsoft's Office suite by enhancing productivity tools and integrating e-commerce capabilities, signaling a move from being a model provider to an end-user platform.Amazon Web Services (AWS) has launched a new platform called Amazon Bedrock Agent Core, designed to facilitate collaboration among AI agents across organizations. This platform aims to address concerns about job security in the face of AI advancements, as it allows for the construction of interconnected AI agents capable of performing various tasks. Unlike competitors, AWS's offering is designed to be flexible and support multiple AI frameworks, positioning it as a neutral infrastructure provider in the AI landscape.In a rapid-fire segment, several companies have announced new partnerships and product updates. iRACA has teamed up with TD Cynics to extend its secure access services, while cgen.ai has launched a platform to streamline AI workloads. Nutrien has improved its Document AI software, and Cohesity has integrated its data management platform with Microsoft 365 Copilot, enabling users to leverage backup data for informed decision-making. These developments highlight a trend towards enabling service providers to evolve from mere technical support to delivering measurable business outcomes. Four things to know today 00:00 Microsoft Shakes Up Partner Strategy with AI Funding Boost and Workforce Realignment05:42 OpenAI's Cloud Diversification and Agent Ambitions Could Upend SMB Workflows08:35 AWS Launches AgentCore to Build Networks of Interconnected AI Agents11:15 Aryaka, C-Gen.AI, Nutrient, Cohesity Roll Out Innovations Targeting Business Value This is the Business of Tech.     Supported by:  https://timezest.com/mspradio/  All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

Managed service providers (MSPs) are increasingly becoming essential partners for mid-market organizations, with a recent Barracuda Networks survey revealing that 85% of firms with 1,000 to 2,000 employees now depend on MSPs for integrated security support. This shift highlights the growing complexity of cybersecurity challenges that these organizations face, as they seek to manage a multitude of disconnected security tools. The survey indicates a willingness among 92% of organizations to pay a premium for enhanced support, emphasizing the need for MSPs to demonstrate technical mastery and deliver ongoing value.The podcast discusses the implications of this trend, noting that while MSPs may feel indispensable, they are also facing pressure from vendors who are building direct relationships with mid-market clients. The demand for 24/7 security coverage and transparency about security practices is high, with many organizations willing to switch providers if their needs are not met. This creates a challenging environment for MSPs, who must evolve from being mere resellers of security tools to becoming orchestrators of comprehensive security outcomes.Additionally, the episode covers the ongoing licensing disputes between Siemens and Broadcom following Broadcom's acquisition of VMware. The shift from perpetual licenses to subscription models has led to significant price increases, causing frustration among enterprise customers. As organizations like Siemens seek alternatives, the podcast highlights the growing market for VMware exit planning and license optimization services, presenting opportunities for IT providers to assist clients in navigating these challenges.Finally, the discussion touches on broader trends in software licensing and the rise of open-source solutions as enterprises grapple with compliance issues. The increasing use of unapproved AI tools, known as Shadow AI, among employees poses additional risks, prompting IT leaders to seek trusted partners who can help them manage these complexities. The episode concludes by emphasizing the need for MSPs to pivot from reactive approaches to strategic advisory roles, guiding clients through the evolving landscape of technology and security. Three things to know today 00:00 Barracuda Warns: Midmarket Clients Expect 24/7 Security and Transparency—or They'll Walk05:20 Siemens vs. Broadcom: VMware Licensing Fight Highlights Industry Turmoil09:08 $500K Compliance Costs and Shadow AI Adoption Push IT Leaders to Seek Trusted Advisors11:52 KnowBe4 Targets Human Error, Microsoft Nudges Windows 11, Amazon Stumbles on Alexa Web This is the Business of Tech.    Supported by:  https://getnerdio.com/nerdio-manager-for-msp/  All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

A recent study supported by Apple reveals that a new artificial intelligence model, known as the wearable behavior model, can flag health conditions with an impressive accuracy of 92%. This model, trained on over 2.5 billion hours of data from wearable devices, outperforms traditional health prediction methods that rely solely on basic biometric measurements. Researchers found that behavioral data, such as movement and sleep patterns, often provide stronger health signals than conventional metrics. The model has shown superior performance in dynamic health prediction tasks, including detecting pregnancy and assessing sleep quality.In the realm of education, non-profits are leveraging AI to address global inequities. Education Above All, a non-profit organization based in Qatar, has partnered with prestigious institutions like MIT and Harvard to create DigiWise, a free program aimed at improving AI literacy in developing countries. This initiative allows children to combat misinformation and utilize AI tools in the classroom. Their generative AI chatbot, Furby, is currently being used by over 5 million children in India, providing access to project-based learning resources.However, not all news is positive. A study from the AI benchmarking non-profit, METER, indicates that AI coding tools may actually hinder productivity for experienced developers, increasing task completion time by 19%. Developers had expected these tools to save time, but the reality was a slowdown due to factors such as unrealistic expectations, unfamiliarity with repositories, and the complexity of codebases. This highlights a significant gap between the anticipated benefits of AI tools and their actual performance in real-world scenarios.Additionally, a report from Cloud Zero reveals that while 91% of companies believe their AI investments are yielding returns, only half can substantiate this with concrete data. AI budgets are projected to increase significantly, yet many organizations struggle with visibility into their AI costs and return on investment. This situation underscores the need for effective cost tracking and governance in AI investments, as many companies risk overspending without clear evidence of ROI. The podcast emphasizes the importance of focusing on AI financial governance to help clients navigate these challenges and ensure sustainable growth in the sector. Three things to know today 00:00 Wearable AI Achieves 92% Accuracy While Coding Tools Slow Developers by 19%, Reports Find07:08 Model Wars Heat Up: Open Source Kimi K2 Outperforms GPT-4 While Corporates Cut Chatbot Spend11:53 MSP Workflow Wars: New Integrations Highlight Critical Role of Orchestration in IT Services This is the Business of Tech.    Supported by:  https://cometbackup.com/?utm_source=mspradio&utm_medium=podcast&utm_campaign=sponsorship ThreatDown Webinar:  https://bit.ly/threatdown All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

A recent report by Auvik reveals significant challenges faced by managed service providers (MSPs), highlighting issues such as tool sprawl, burnout among IT professionals, and the increasing reliance on IT generalists. The report indicates that 50% of MSPs use over ten tools to manage client networks, with many professionals experiencing high levels of stress and burnout. The ongoing retirement of baby boomers in the IT sector exacerbates these issues, leading to a demand for specialists who can assist generalists in navigating the complexities of technology. Key areas of interest for IT professionals include cybersecurity planning and cloud computing, as they seek to enhance productivity and user experience.In addition to the challenges faced by MSPs, two significant cybersecurity incidents have come to light. Kaseya's Network Detective tool was found to have critical vulnerabilities that could expose sensitive data across managed environments. Similarly, a flaw in McDonald's chatbot job application platform compromised the personal information of over 64 million applicants due to weak security measures. These incidents underscore the importance of robust vendor security practices, as clients often hold their MSPs accountable for data breaches, regardless of the source.The podcast also discusses the ongoing struggle for right-to-repair legislation, which has seen limited enforcement despite public support. A report indicates that many products lack accessible repair materials, and manufacturers continue to resist changes that would facilitate repairs. This situation presents an opportunity for service firms to incorporate repairability into their procurement strategies and asset management services, aligning with client values around sustainability and cost control.Finally, Sonomi has launched new tools aimed at enhancing business impact analysis and continuity planning for cybersecurity professionals. These tools are designed to help MSPs communicate the business value of cybersecurity to leadership, shifting the perception of security from a cost center to a value driver. The success of these initiatives will depend on MSPs' ability to integrate these features into their service delivery, ultimately positioning them as strategic partners who understand both technology and business needs. Four things to know today 00:00 Auvik Report Warns MSPs of Tool Sprawl, Talent Drain, and Rising Burnout04:10 Kaseya and McDonald's Incidents Reveal Fragile Trust in Vendor Security Practices07:01 Manufacturers Withhold Parts, Manuals Despite State-Level Repair Rights Legislation08:40 Cynomi Adds Business Impact and Continuity Planning Tools to Help MSPs Drive Strategic Outcomes This is the Business of Tech.    Supported by: https://getflexpoint.com/msp-radio/ ThreatDown Webinar:  https://bit.ly/threatdown  All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

Bob Burke, Chief Information Security Officer at Beyond Identity, challenges the effectiveness of traditional multi-factor authentication (MFA) in the evolving landscape of cybersecurity. He argues that legacy MFA solutions, which often rely on out-of-band authorization methods like push notifications or one-time passwords, are no longer sufficient against the rising tide of sophisticated cyber threats. With the advent of services like phishing-as-a-service, attackers can easily bypass these outdated security measures, necessitating a shift towards phishing-resistant authentication methods. Burke emphasizes the need for organizations to adopt solutions that not only enhance security but also consider device posture and trustworthiness.Burke also critiques the current state of FIDO2 and passkeys, acknowledging their potential while highlighting their limitations, particularly in terms of device posture and user experience. He suggests that small to mid-sized businesses (SMBs) should prioritize phishing-resistant solutions that integrate both browser protection and device authentication. Furthermore, he raises concerns about the pricing models of many Software as a Service (SaaS) providers, which often place essential security features behind higher-tier subscriptions, effectively discouraging customers from adopting more secure practices.The conversation shifts to the endpoint detection and response (EDR) market, where Burke notes that while EDR solutions are still necessary, they are evolving into more comprehensive offerings like extended detection and response (XDR). He points out that many of these solutions are priced for enterprise-level organizations, leaving SMBs and mid-market companies struggling to find affordable options. Burke encourages these organizations to seek out solutions that fit their budget while still providing essential security capabilities.Finally, Burke shares insights from his experience with the FedRAMP certification process, emphasizing the importance of building internal security competencies and integrating security into product design from the outset. He advocates for a clear internal compliance program, such as NIST, to guide organizations in their security efforts. As the cybersecurity landscape continues to evolve, Burke warns that the tempo and scope of attacks are increasing, driven by advancements in AI, and urges organizations to reassess their security architectures to stay ahead of emerging threats.  All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

Artificial intelligence (AI) is evolving beyond a mere tool to become the foundational operating system for modern businesses, particularly in the SMB and mid-market sectors. Anurag Agarwal, founder and chief global analyst at TechIsle, discusses the transformative potential of AI as an operating system (AIOS), which would integrate intelligent capabilities at the core of computing. This concept envisions a system that learns user behavior, anticipates needs, and automates tasks, blurring the lines between user intent and system action. However, Agarwal emphasizes that we are still in the early stages of this evolution, with AIOS being more of an aspirational goal than a current reality.The conversation also delves into the concept of agentic AI, which represents a shift from traditional robotic process automation (RPA) to more autonomous, judgment-driven automation. While many SMBs are exploring agentic AI for applications like customer service and IT operations, the adoption remains nascent. The research indicates that businesses are looking for solutions that can handle complex processes without human intervention, highlighting the need for operational autonomy. Agarwal points out that the challenges of integrating AI into existing workflows and ensuring accountability for AI-driven decisions are significant hurdles that need to be addressed.Security is another critical theme discussed, as AI presents both opportunities and risks. The podcast highlights the dual nature of AI as a "sword and a shield," where it can be used to enhance security measures but also introduces new attack vectors. Threats such as social engineering, data poisoning, and automated exploitation are becoming more prevalent, necessitating advanced security solutions. Agarwal mentions that while some vendors are making strides in AI-powered security, there is still a gap in readiness for SMBs and mid-market firms to effectively implement these solutions.Finally, the discussion touches on the importance of unified experience platforms (UXPs) that integrate customer and employee experiences. Agarwal explains that these platforms aim to streamline communication and enhance interactions across various touchpoints, ultimately driving operational efficiency and customer satisfaction. However, there is a notable gap in the readiness of the partner channel to implement these solutions effectively. The conversation concludes with a call for MSPs to focus on understanding customer needs and building their capabilities to bridge this gap, ensuring they can deliver the integrated solutions that businesses are increasingly seeking. All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

Columbia University has recently suffered a significant data breach, compromising the personal information of 1.8 million individuals, including social security numbers and financial aid details. The hacker, motivated by political opposition to affirmative action policies, claims to have stolen 460 gigabytes of sensitive data. This incident is part of a troubling trend of politically motivated cyber attacks targeting higher education institutions, particularly following the Supreme Court's decision to bar affirmative action practices in 2023. The limited media coverage of this breach raises concerns about data security and the integrity of academic institutions.In a related development, malware detection has surged by 171% in the first quarter of 2025, according to a report from WatchGuard Technologies. This increase highlights the growing sophistication of cyber threats that are outpacing traditional defenses. The report indicates a staggering 712% rise in new malware threats on endpoints, with the LSASS dumper identified as a leading threat. This trend underscores the need for organizations, especially universities and small businesses, to recognize the escalating risks and adapt their security strategies accordingly.Huntress has announced a collaboration with Microsoft to enhance cybersecurity for businesses, integrating its enterprise-grade solutions with Microsoft environments. This partnership aims to provide essential protections for endpoints and identities, allowing organizations to respond more effectively to cyber threats. Meanwhile, Microsoft is discontinuing the use of its Authenticator app for password storage, prompting users to transition to alternative solutions. This shift emphasizes the need for users to rethink their credential management strategies in light of evolving security practices.The podcast also touches on the implications of recent incidents involving major IT service providers, such as Ingram Micro's ransomware attack, which has raised concerns about vendor trust and supply chain fragility. As vendors face scrutiny following security breaches, the erosion of trust in their products becomes a significant issue for managed service providers (MSPs). Additionally, the discussion includes emerging concepts in artificial intelligence, such as context engineering, and the growing prevalence of AI note-takers in meetings, which raises questions about the balance between technological efficiency and human interaction in the workplace. Four things to know today 00:00 Columbia Breach and Malware Surge Show Why Compliance Alone Fails in Today's Threat Landscape04:19 Huntress and Microsoft Join Forces to Bring Enterprise-Grade Security to SMBs and MSPs07:18 Palo Alto Networks Denies Involvement in Ingram Micro Ransomware Attack08:53 MCP's Universal Plugin Model Could Transform MSP Integration and Governance This is the Business of Tech.    Supported by: https://mspradio.com/engage/ All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

Daily AI use among desk workers has surged dramatically, with a report from Slack indicating a 233% increase since November. While 60% of these workers now regularly utilize AI tools, the integration has led to significant boosts in productivity and job satisfaction. However, the report also highlights concerning trends, such as increased burnout among those heavily engaged with AI, with 88% more likely to experience burnout and twice as likely to consider quitting compared to their peers. This dependence on AI is weakening psychological safety within teams, raising alarms about the long-term implications of AI adoption in the workplace.The rise of shadow AI is another pressing issue, as employees increasingly use unauthorized AI tools, outpacing IT teams' ability to evaluate these applications for risks. A report from ManageEngine reveals that over 80% of technology leaders feel overwhelmed by the rapid adoption of these tools, with significant concerns about data leakage and cybersecurity. Despite the rapid integration of AI into business operations, many companies still lack clear governance policies, and a majority of employees are requesting more training on AI usage risks. This gap in governance and training is particularly pronounced in small businesses, where only 14% of employees use AI daily.Confidence in AI initiatives among C-suite executives is declining, with only 58% trusting their company's AI strategies, down from 69% the previous year. This decline is particularly notable among CEOs, whose confidence dropped from 82% to 49%. In contrast, chief human resource officers and chief operating officers reported increased confidence, reflecting a focus on internal execution and workforce preparation. The report also highlights a worrying skills gap, with only 55% of chief technology officers believing their teams possess sufficient AI knowledge to navigate its risks and opportunities.Amid these challenges, Microsoft has announced a $4 billion initiative to improve AI education across the United States, aiming to train millions in effective AI usage. This initiative aligns with a broader movement among tech companies to incorporate AI tools into educational settings. As Microsoft integrates AI deeply into its ecosystem, clients will increasingly expect their teams and partners to keep pace with these advancements. The overarching trend suggests that organizations must not only adopt AI technologies but also develop governance frameworks and training programs to manage the complexities and risks associated with AI. Four things to know today 00:00 AI Adoption Surges but Brings Burnout, Shadow IT Risks, and Leadership Doubt06:00 FTC's “Click to Cancel” Rule Overturned, but Subscription Pressure Isn't Going Away07:32 Rewst and Barracuda Push AI-Driven MSP Tools as Teams Evolves With Threaded Conversations11:05 Microsoft Pledges $4B for AI Education as Healthcare AI Surpasses Doctors in Diagnosis This is the Business of Tech.    Supported by:  https://cometbackup.com/?utm_source=mspradio&utm_medium=podcast&utm_campaign=sponsorship All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

Managed service providers (MSPs) are currently facing unprecedented pressure from clients regarding cybersecurity, with a significant increase in expectations for MSPs to manage their cybersecurity infrastructure. A recent survey revealed that 84% of MSPs report their clients now expect them to handle cybersecurity end-to-end, a notable rise from 65% the previous year. This shift comes as MSPs themselves are under increased scrutiny, with 77% reporting heightened oversight of their security practices. The growing concern over emerging threats, particularly those related to artificial intelligence, has further complicated the landscape, as MSPs find themselves caught between rising client demands and a lack of accountability from cybersecurity vendors.In a related development, a fraudulent impersonator has been using artificial intelligence to mimic the voice and writing style of U.S. Secretary of State Marco Rubio, successfully contacting several high-level officials to manipulate them for sensitive information. This incident highlights the vulnerabilities in secure communication channels and the ease with which attackers can exploit lax data security among government officials. The FBI has issued warnings about ongoing malicious messaging campaigns that utilize AI-generated voice messaging, emphasizing the need for enhanced verification protocols in executive communications.Additionally, attackers have been exploiting Microsoft 365's direct send feature to launch phishing attacks, impacting over 70 organizations. This method allows attackers to send emails that appear to come from legitimate internal addresses, bypassing traditional security measures. Research indicates that conventional phishing awareness training is largely ineffective, with many employees failing to recognize phishing attempts even after training. The study suggests a shift towards interactive training methods, which have proven more effective in reducing the likelihood of falling victim to such scams.Ingram Micro has begun restoring customer ordering capabilities following a ransomware attack that temporarily disabled its systems, but the company's lack of communication during the crisis has raised concerns among partners. The incident serves as a case study in breach communication, highlighting the importance of transparency and effective communication in maintaining trust. Meanwhile, Kaseya has expanded its community investment with the Technology Marketing Toolkit, aimed at enhancing resources for MSPs. However, questions remain about the potential cultural clash and the impact on the independence of the Toolkit's offerings within Kaseya's larger ecosystem. Four things to know today 00:00 MSPs Face Rising Cybersecurity Pressure as Clients Demand Full Protection and Vendors Sidestep Shared Risk04:25 AI Deepfake Impersonates Secretary of State in Sophisticated Attack, Exposing Risks for Executive Security09:17 Ingram Micro Begins System Restoration After Ransomware Attack, But Silence Frustrates12:07 Robin Robins Sells Technology Marketing Toolkit; Joins Kaseya as Strategic Advisor This is the Business of Tech.    Supported by:  https://getnerdio.com/nerdio-manager-for-msp/ All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

Small businesses are increasingly recognizing the need for digital maturity and the potential benefits of artificial intelligence (AI) to enhance operational efficiency. A recent report from the National Federation of Independent Business reveals that while a significant majority of small business owners have websites, only a small fraction accept online payments. This gap highlights a pressing need for integrated e-commerce solutions that not only enable payment processing but also align with the workflows of small and medium-sized businesses (SMBs). The report indicates that many SMBs are eager to adopt technology that addresses specific pain points, with a notable percentage already utilizing AI for communication and marketing tasks.The concept of agentic AI presents a substantial growth opportunity within the technology sector, particularly for partners over the next few years. However, the adoption of agentic AI varies significantly across different market segments, with large enterprises focusing on building ecosystems around major platforms, while SMBs are more likely to adopt AI through software-as-a-service solutions. Despite the potential, a report from Gartner warns that a significant percentage of agentic AI projects may fail due to factors such as rising costs and immature use cases. This underscores the importance of informed decision-making and practical applications of AI technology.Regulatory changes are also shaping the landscape for businesses, particularly concerning data privacy and governance. Creative Commons has launched an initiative called CC Signals to create a framework for sharing datasets in the age of AI, addressing concerns about data accessibility and ethical practices. Meanwhile, a recent Supreme Court ruling in the U.S. mandates age verification for websites with sexual content, raising alarms about internet privacy and the potential risks to personal data security. These developments signal a shift in the regulatory environment, emphasizing the need for businesses to prioritize compliance and data governance as core components of their operations.In the realm of technology solutions, several companies are introducing AI-powered tools aimed at improving IT support workflows and cybersecurity measures. TeamViewer has launched TeamViewer Intelligence, which enhances remote support capabilities, while Hornet Security has introduced AI Cyber Assistant tools to bolster security for SMBs. Additionally, acquisitions such as Grammarly's purchase of SuperHuman and Comet Backup's acquisition by WebPros reflect strategic moves to enhance service offerings and integrate communication tools. As the market evolves, IT service providers must leverage these advancements to create higher-margin service offerings and ensure they remain competitive in an increasingly AI-driven landscape.  Four things to know today  00:00 SMBs Want Efficiency: AI Uptake Grows Yet Few Accept Payments Online05:37 Creative Commons Moves to Safeguard Data Commons in the AI Age08:01 TeamViewer, Addigy, and Calyptix Roll Out MSP-Centric AI and Cloud Solutions11:29 Grammarly, WebPros, and LevelBlue Deals Show Strategic Consolidation Across Tech Sectors  This is the Business of Tech.     Supported by:  https://cometbackup.com/?utm_source=mspradio&utm_medium=podcast&utm_campaign=sponsorship All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

Ingram Micro has suffered a significant ransomware attack attributed to the SafePay group, disrupting its systems and affecting deliveries across multiple regions. The attack, which is believed to have exploited vulnerabilities in the company's GlobalProtect virtual private network, has left its website and online ordering systems offline since July 5, 2025. SafePay claims to have accessed sensitive data, including financial information and customer records, and has demanded a ransom for data security. This incident highlights the fragility of the supply chain for IT providers, as Ingram Micro is a critical distributor relied upon by managed service providers (MSPs) and value-added resellers (VARs).The podcast also discusses the recent shift in the desktop operating system market, with Windows 11 surpassing Windows 10 in market share. Despite this milestone, the adoption of Windows 11 has been slower than its predecessor due to stringent hardware requirements and a lack of consumer interest in upgrading. While the commercial sector is expected to see an increase in shipments as businesses transition to Windows 11, the consumer market remains weak, influenced by tariffs and inflation. Microsoft is preparing to offer extended support for Windows 10, allowing organizations to continue receiving critical updates as the end of support date approaches.Flamingo has launched OpenMSP, a platform aimed at helping MSPs and managed security service providers reduce software costs through open-source tools and AI-driven margin analysis. This initiative comes as software licensing and technician salaries consume a significant portion of revenue for these service providers. Meanwhile, Cloudflare has announced measures to block AI web crawlers by default, addressing concerns over unauthorized content scraping. This move could lead to a new content licensing model for AI training, potentially creating new revenue streams for content-heavy clients.The episode concludes with a tribute to Alan D. Weinberger, the founder of the ASCII group, who recently passed away. His contributions to the IT community and the establishment of a supportive network for MSPs are recognized as significant. The podcast emphasizes the importance of community in the technology-driven business landscape and encourages listeners to consider the human aspect of the industry. Additionally, it highlights the need for robust backup solutions, such as Comet Backup, to protect against potential disruptions in the face of increasing cyber threats.  Four things to know today  00:00 Global IT Distribution Disrupted: Ingram Micro Hit by SafePay Ransomware04:05 Windows 11 Overtakes Windows 10, but PC Market Shows No Signs of a Consumer Upgrade Boom08:55 MSPs Face New Decisions: Block AI Crawlers, Monetize Content, or Embrace Open Source?14:01 ASCII Group Mourns Loss of Founder Who Championed MSPs for Four Decades  Supported by:  https://timezest.com/mspradio/https://cometbackup.com/?utm_source=mspradio&utm_medium=podcast&utm_campaign=sponsorship All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

The managed service provider (MSP) cyber insurance landscape is facing significant challenges, primarily due to the certification process rather than the coverage itself. Edouard von Herberstein, a seasoned expert in complex risk management, recognized the inefficiencies within this system and founded Spectra, the first MSP certification platform acknowledged by major insurers. His insights reveal that the lack of trust and understanding between insurers and MSPs has created a bottleneck, preventing effective collaboration in enhancing cyber resilience and risk management.Spectra's approach focuses on certifying the MSP as an organization rather than individual technicians. This certification process involves a thorough examination of how MSPs protect themselves, the resilience of the solutions they offer, and the deployment of these solutions to customers. By ensuring that MSPs meet specific standards and best practices, Spectra aims to build trust with insurers, who have historically been skeptical of the MSP sector. This certification not only enhances the credibility of MSPs but also provides insurers with a reliable way to assess risk.The conversation also touches on the skepticism that exists on both sides of the insurance and MSP relationship. Many MSPs view insurers as profit-driven entities that often deny claims, while insurers perceive MSPs as lacking value. However, through initiatives like Spectra, there is a growing recognition of the mutual benefits that can arise from collaboration. Brokers are increasingly seeking certified MSPs to refer to clients, creating a new dynamic where both parties can thrive.Finally, the discussion highlights the importance of insurance in the broader context of cybersecurity. While some argue that organizations can self-insure by maintaining sufficient funds for potential breaches, the reality is that many SMEs do not recover from incidents like ransomware attacks. Insurance provides not only financial support but also critical guidance and resources post-incident. By fostering a partnership between certified MSPs and insurers, Spectra aims to create a more resilient cybersecurity ecosystem that benefits all stakeholders involved.  Supported by MSPRADIO : https://mspradio.com/engage/  All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

Pricing is a critical lever for managed service providers (MSPs), SaaS providers, and tech companies, yet many organizations treat it as a one-time event rather than an ongoing process. Dan Balcauski, founder and chief pricing officer at Product Tranquility, emphasizes the importance of viewing pricing as a living system that requires continuous iteration and governance. He argues that pricing should be closely tied to the value a company provides, especially in a competitive landscape where both value and market conditions are constantly changing. Balcauski distinguishes between price metrics and pricing models, explaining that many executives mistakenly focus solely on the price itself rather than the broader context of how pricing is structured. He uses the example of McDonald's to illustrate how price metrics can vary based on customer needs and operational viability. By understanding the nuances of pricing metrics and models, companies can better align their pricing strategies with the value they deliver to different customer segments. The conversation also delves into the emerging trends of usage-based and outcome-based pricing. While usage-based pricing is gaining traction, Balcauski cautions that it can lead to confusion due to its broad interpretation. He suggests that outcome-based pricing, while appealing, is challenging to implement effectively because of the difficulty in establishing clear attribution for outcomes. Instead, he proposes a focus on output-based pricing, which measures intermediate outputs that can be more easily quantified. To ensure effective pricing governance, Balcauski advocates for clear ownership and processes within organizations. He stresses the need for companies to define their pricing goals and understand the relationship between customer segments, value, and competition. By embedding pricing governance into their operations, businesses can create a structured approach to pricing that adapts to changing market conditions and customer needs, ultimately leading to better financial outcomes. All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

Andreas Voniatis, founder of Arteos and author of "Data-Driven SEO with Python," is revolutionizing the SEO landscape by integrating data science and AI into organic growth strategies. He emphasizes the need for businesses, particularly in the B2B and technology sectors, to move beyond traditional SEO practices that often rely on guesswork. Instead, Fanatis advocates for a math-driven approach that leverages data to ensure that companies can achieve exponential growth in their online visibility and traffic.As the conversation unfolds, Voniatis discusses the significant shift in user behavior from traditional search engines, which typically present a list of links, to AI-driven interactions that provide summarized answers. This evolution poses a challenge for businesses, as they must adapt to a landscape where AI can solve problems directly, potentially bypassing the need for human expertise. Voniatis argues that to remain relevant, companies must prepare for a future where AI not only recommends content but also understands the nuances of their offerings.The discussion also highlights the importance of creating unique, data-rich content that stands out in an increasingly crowded digital space. Voniatis explains that simply producing high-quality content is no longer sufficient; businesses must ensure their content correlates with AI's understanding of truth and relevance. By focusing on proprietary insights and addressing the specific needs of target audiences, companies can differentiate themselves from competitors who rely on generic SEO strategies.Finally, Voniatis outlines key metrics for measuring success in this new SEO paradigm. He emphasizes the importance of tracking both traffic sources and brand searches to gauge the effectiveness of SEO efforts. By blending data science with creative content strategies, businesses can not only improve their search rankings but also enhance their overall brand visibility and engagement in the digital marketplace. All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

The podcast discusses the evolving landscape of cybersecurity for small and mid-market businesses, emphasizing the dual threats posed by advanced artificial intelligence tools and a resurgence of ransomware attacks. As cybercriminals leverage AI for sophisticated phishing and impersonation tactics, traditional security measures are becoming obsolete. Organizations are urged to adopt enterprise-grade solutions, such as unified security platforms and zero-trust frameworks, to protect their operations. The introduction of secure browser technologies is highlighted as a critical step in enhancing defenses against the 95% of security incidents linked to browser vulnerabilities.A significant decline in the number of active Windows PCs, with 400 million devices disappearing in three years, indicates a shift in consumer behavior towards mobile devices and tablets. This trend reflects a broader change in endpoint strategy, as the traditional perimeter dissolves and the focus shifts from device management to user and data control across platforms. The implications of the upcoming end of support for Windows 10 in October 2025 may further influence this trend, as users may opt not to invest in new devices.The podcast also covers Microsoft's new security measures aimed at preventing incidents similar to the CrowdStrike meltdown, which caused extensive damages. The company plans to move third-party security drivers out of the Windows kernel to enhance reliability and reduce risks. Additionally, Microsoft is offering extended security updates for Windows 10 users, allowing them to continue receiving support even after the end of support date. This initiative reflects a commitment to improving system stability and addressing vulnerabilities.Finally, the discussion touches on the broader implications of AI in various sectors, including its impact on the workforce and democratic processes. The podcast highlights concerns about AI's role in elections and education, as well as the ethical challenges arising from its use. The conversation emphasizes the need for businesses to manage the complexities of AI, including compliance and creativity loss, while pushing back against inflated vendor claims. This approach will help build trust and ensure that organizations can navigate the rapidly changing digital landscape effectively. Three things to know today 00:00 400 Million Missing PCs Mark the End of the Endpoint Era—MSPs Must Evolve or Fade06:04 From Kernel Changes to Cyber Insurance: Why Structural Resilience Now Defines MSP Value10:23 From Productivity to Manipulation: The Expanding and Uneven Impact of AI Across Sectors This is the Business of Tech.    Supported by: https://timezest.com/mspradio/https://www.huntress.com/mspradio/  All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

Microsoft is facing significant challenges in promoting its Copilot AI assistant within enterprises, as many employees show a preference for OpenAI's ChatGPT. This trend highlights a competitive shift in the corporate sector, where companies are increasingly recognizing the advantages of generative AI solutions. Despite Microsoft's efforts, including a notable implementation plan by Amgen Inc. for 20,000 employees, the growing strength of OpenAI suggests a changing landscape in AI adoption. The struggle to sell Copilot internally reflects broader issues of product-market fit, as users often favor consumer-grade options over sanctioned tools.The impact of AI on managed service providers (MSPs) is also noteworthy, as a recent report indicates that AI-driven platforms are beginning to replace traditional tools. This shift is expected to reduce the number of product categories from 13 to 7, leading to increased interoperability among services. While AI-powered automation can lower operational costs, it poses market challenges, particularly for MSPs that may need to pivot from troubleshooting to delivering strategic insights. The caution expressed by Kaseya's CEO underscores the importance of integrating fragmented customer data for effective AI solutions.Legal developments surrounding AI training data are reshaping the copyright landscape. A federal judge ruled in favor of Anthropic, allowing the company to train its AI models on legally purchased books without needing permission from authors, classifying this practice as fair use. However, the ruling is limited to physical books and does not absolve Anthropic from a separate trial regarding the alleged piracy of millions of books. Similarly, Meta Platforms secured a legal victory, but the court's decision does not confirm that its use of copyrighted materials qualifies as fair use, indicating a complex and evolving legal environment for AI training.The podcast also highlights ongoing disparities in the IT leadership pipeline, particularly regarding diversity. Recent data shows little change in the demographic makeup of IT leadership, with a significant majority being white and male. The challenges faced by women and people of color in securing leadership roles are exacerbated by rigid criteria in executive searches. As larger companies scale back diversity efforts, there is an opportunity for smaller firms to differentiate themselves by fostering inclusive cultures, as exemplified by OIT VoIP, which received recognition for its commitment to diversity in technology. Four things to know today 00:00 AI Reality Check: Fragmented Data, Poor UX, and Platform Consolidation Derail Enterprise and MSP Hype04:42 Fair Use but Not Free Reign: Courts Back AI Training on Books—with Major Caveats07:28 Smaller Tech Firms Like OITVOIP Show How Inclusion Can Be a Competitive Advantage10:32 Collaboration Reimagined: OpenAI, Anthropic, and Rewst Redefine the Future of Work with AI-First Tools This is the Business of Tech.    Supported by:  https://syncromsp.com/ All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

ConnectWise is currently facing a significant crisis of trust as attackers exploit its signed software to distribute malware. This alarming trend has seen a notable increase in infections since March 2025, primarily due to poor signing practices that allow malicious users to embed harmful code within legitimate applications. Reports indicate that the ConnectWise ScreenConnect remote access tool was the most commonly abused legitimate tool in 2024, with a staggering 56% of all active threat reports involving remote access tools. The rise in phishing schemes utilizing ConnectWise samples has raised concerns about the security measures in place and the implications for managed service providers (MSPs).Despite the increasing number of breaches, a recent survey revealed that 76% of MSP leaders remain confident in their cybersecurity efforts, even as nearly 70% reported experiencing multiple cyber breaches in the past year. This disconnect between confidence and reality poses a significant problem, as many MSPs recognize the need to improve their defenses but feel ill-equipped to guide customers through complex regulatory changes. The situation is further complicated by sensationalized reports of massive data breaches, which can divert attention from verified security threats and contribute to a false sense of security.The podcast also highlights the ongoing Salt Typhoon hack, which has reportedly led to major U.S. telecommunications companies instructing their incident response teams not to seek evidence of the intrusion. This directive raises concerns about the scale of the breach and the lack of accountability within the telecom sector, where deregulation has diminished incentives for companies to invest in security measures. Experts warn that this willful ignorance sets a dangerous precedent, particularly in critical infrastructure, and emphasizes the need for a reevaluation of vendor liability in the face of such breaches.In response to the evolving challenges faced by MSPs, several vendors have introduced new tools and features aimed at improving operational efficiency and security. Synchro's Universal Billing feature aims to streamline billing processes, while Manage Engine's MSP Central platform seeks to enhance service delivery and device management. Additionally, Hornet Security has launched an AI Cyber Assistant to bolster cybersecurity for Microsoft 365 users. These developments indicate that while vendors are recognizing the challenges MSPs face, they often lag behind in providing the necessary solutions, underscoring the importance of selecting platforms that prioritize practical integration and real-world impact. Three things to know today 00:00 Legit Tools, Real Breaches: ConnectWise Malware Surge and Telecom Hacks Highlight Systemic Security Failures06:54 MSP Tools Evolve as Syncro, ManageEngine, and Hornetsecurity Target Profitability, Consolidation, and AI Security09:47 Bitdefender, Pia and Nexus IT Signal Strategic Evolution in the MSP and Security Landscape This is the Business of Tech.    Supported by:  https://cometbackup.com/?utm_source=mspradio&utm_medium=podcast&utm_campaign=sponsorship All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

Gartner predicts that by 2027, artificial intelligence (AI) will be responsible for half of all business decisions, either through full automation or partial augmentation. This shift is driven by the increasing pressure on technology companies to deliver returns on their AI investments, with small and mid-sized businesses (SMBs) rapidly adopting these tools. However, a significant skills gap remains, as 95% of SMBs report needing more training to effectively utilize AI. The report emphasizes the importance of human oversight to ensure data quality and governance, suggesting that companies prioritizing AI literacy training could see revenue increases of up to 20%.Despite the enthusiasm for AI, a study from Stanford University reveals that professionals prefer using AI for automating mundane tasks rather than more complex responsibilities. The research indicates a strong desire for human control in the workplace, highlighting a disconnect between the tasks companies assign to AI and what workers actually want to automate. This gap presents an opportunity for managed service providers (MSPs) to bridge the divide by focusing on human-centered workflow design and aligning AI deployment with employee expectations.In the realm of productivity tools, OpenAI and Anthropic are making strides with new integrations that enhance user interaction with AI. OpenAI is testing a feature that allows users to analyze emails and manage schedules through ChatGPT, while Anthropic's CLAWD code has improved its toolchain for developers. These advancements signify a shift in how end users will expect to interact with their tools, pushing providers to adapt their roles from managing infrastructure to managing intelligence and intent.Broadcom's recent changes to VMware's licensing model have raised concerns among smaller customers, with reports of cost increases significantly impacting their budgets. While Broadcom claims that many of its top customers are adopting the VMware Cloud Foundation, the dissatisfaction among smaller clients indicates a need for IT providers to offer migration services and alternative solutions. The current landscape presents a critical moment for providers to assist clients in navigating these changes, ensuring they find resilient and appropriately priced platforms that meet their needs. Four things to know today 00:00 From Hype to Help: AI Decision-Making Surges, But Poor Guidance Risks Undermining Gains05:23 OpenAI and Anthropic Expand AI Agents Into Daily Workflow—IT Providers Must Now Govern Behavior, Not Just Systems07:44 Efficiency Is the New MSP Battleground: Martello and WatchGuard Highlight Operational ROI10:35 Broadcom's VMware Pivot Forces MSPs to Choose Sides: Enterprise Loyalty or SMB Exodus This is the Business of Tech.    Supported by: https://www.huntress.com/mspradio/https://getflexpoint.com/msp-radio/ All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

Small business resilience is masking deeper economic strains, as recent surveys reveal that while many small businesses report growth and have maintained or increased their workforce, a significant portion still feels the adverse effects of current economic conditions. Despite 56% of small businesses indicating growth and 90% maintaining or increasing their workforce, 43% of entrepreneurs express that the economic landscape is detrimental to their operations. This contradiction highlights a fragile optimism among small businesses, which may continue to invest in technology but will demand more tangible value for their expenditures.In contrast, the sentiment among large corporate CEOs has plummeted, with the CEO Economic Outlook Index dropping to its lowest level since 2020. Over 40% of CEOs anticipate workforce reductions in the next six months, reflecting widespread concerns about hiring, investment, and sales growth. This decline is attributed to uncertainties surrounding trade policies, which could have ripple effects on vendor spending and longer sales cycles, particularly impacting high-end managed service providers (MSPs) that cater to mid-market or enterprise clients.The podcast also discusses the challenges posed by data blind spots in strategic planning, as federal hiring freezes and budget cuts are beginning to affect the quality of economic data produced by the U.S. government. The erosion of reliable statistics complicates decision-making for both policymakers and service providers, making it increasingly difficult to advise small businesses on risk and compliance. Additionally, a significant drop in employee confidence, particularly among young workers, raises concerns for MSPs managing support desks, as anxiety may lead to higher turnover and a greater need for effective communication and leadership.Finally, the episode highlights the rapid growth of the managed services sector, with projections indicating that the market will reach $608 billion globally. Companies like NinjaOne, Halo PSA, and Nerdio are experiencing significant growth, driven by their focus on user experience and cloud-based solutions. The competitive landscape is shifting, with smaller players outpacing larger incumbents, emphasizing the need for MSPs to choose their platforms strategically and adapt to the evolving demands of the market. Three things to know today 00:00 Growth Without Confidence: SMBs Forge Ahead as Economic Signals Flash Caution for IT Advisors06:15 GenAI Growth Plans Clash with Security Concerns as AI Search Disrupts Digital Visibility10:38 MSP Sector Surges to $608B as Platform Wars Reshape PSA/RMM Landscape Supported by:  https://mspradio.com/engage/ All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech