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Episode 286 features Fetcher from Baltimore, MD. They are an alt-rock band with a new album out called So Long, Small World. In the episode I featured the track ‘Angel 1987.' In the interview, I spoke with Jason Jones and Louey Peraza, and we talked about touring, songwriting, work, influences, and the Baltimore scene. Their next show is on 11/3 in Baltimore at the Metro. If you like their stuff, feel free to check them out on all the socials. Thanks for listening and supporting local artists. Part-Time Rockstar Spotify Playlist • Please follow, rate, or review the podcast wherever you are streaming if you'd like to help us out. -- Part-Time Rockstar Productions is available in the DMV for music videos and live filming.
#airtable #on2air #builtonair 8/20/2024 - BuiltOnAir Live Podcast Full Show - S19-E07 ___________________________ The BuiltOnAir podcast is a live weekly show highlighting everything happening in the Airtable universe. Check us out at BuiltOnAir.com/join. Join our community, join our Slack channel, and see what's happening. ------------------------ SPONSORED BY On2Air - Airtable Apps and Integrations to run your business operations in Airtable Start a free 14-day trial of On2Air Apps - https://on2air.com?via=podcast ------------------------ ___________________________ IN THIS EPISODE
An encounter with the presence of the Lord activates joy in your life. When you spend time in the Lord's presence, one of the things that rub off on you is the joy of the Lord and this joy becomes the source of strength for your spirit. Discover more in this episode.Support the Show.
Discover how Adam Majmudar embarked on an exceptional journey to create the TinyGPU from scratch, with no experience in GPU design. This insightful podcast follows Adam's process from learning to implementation, highlighting the progressive contributions of countless engineers and the accelerating role of AI in the learning journey. Experience the unfolding of GPU architecture and gain a deeper appreciation for the technology driving today's AI advancements. SPONSORS: Oracle Cloud Infrastructure (OCI) is a single platform for your infrastructure, database, application development, and AI needs. OCI has four to eight times the bandwidth of other clouds; offers one consistent price, and nobody does data better than Oracle. If you want to do more and spend less, take a free test drive of OCI at https://oracle.com/cognitive The Brave search API can be used to assemble a data set to train your AI models and help with retrieval augmentation at the time of inference. All while remaining affordable with developer first pricing, integrating the Brave search API into your workflow translates to more ethical data sourcing and more human representative data sets. Try the Brave search API for free for up to 2000 queries per month at https://bit.ly/BraveTCR Head to Squad to access global engineering without the headache and at a fraction of the cost: head to https://choosesquad.com/ and mention "Turpentine" to skip the waitlist. Omneky is an omnichannel creative generation platform that lets you launch hundreds of thousands of ad iterations that actually work customized across all platforms, with a click of a button. Omneky combines generative AI and real-time advertising data. Mention "Cog Rev" for 10% off https://www.omneky.com/ CHAPTERS: (00:00:00) Introduction (00:04:34) Intro (00:07:42) Learning Resources (00:12:11) What is the process of getting your chip back? (00:14:38) What is the scope of the project? (00:17:18) Sponsors: Oracle | Brave (00:19:25) Prioritization (00:23:19) Memory management (00:33:19) What instructions to include? (00:38:03) Sponsors: Squad | Omneky (00:40:42) Registers (00:48:29) Memory Limitations (00:57:51) Compute Pattern (01:01:14) Dispatcher (01:07:50) How does it get translated into hardware? (01:21:07) Compute Core Execution (01:24:57) The Fetcher (01:27:07) Memory controllers (01:37:49) Simulating the design (01:41:09) What did you learn? (01:50:36) Conclusion
Words of the earth in Psalms 12:6, and the preservation of those words in Psalms 12:7. Program: Biblically Speaking Aired: January 3, 2014
In this episode of eCommerce Fastlane, host Steve Hutt sits down with Matt Lessard, co-founder of Buster Fetcher, to dive deep into the world of logistics and claiming refunds for late package deliveries.Matt shares insights into Buster Fetcher's solutions for automating the process of claiming refunds and discusses the importance of holding carriers accountable for late deliveries. They also touch on the future of the Buster Fetcher brand and its service offerings for the logistics industry. Throughout the conversation, they emphasize the value of automated refund processes and share tips for effectively managing package tracking numbers.Join us as we explore the impact of logistics on e-commerce businesses and the potential benefits of utilizing platforms like Buster Fetcher.Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. Hosted on Acast. See acast.com/privacy for more information.
In this episode of Casual Chats, Patricia and special guest Arun Mehta from The Arun Mehta Show discuss about the 2023 stop motion animated film Chicken Run: Dawn of the Nugget, the sequel to the 2000 stop motion animated film Chicken Run animated by Aardman Animation. Taking place after Chicken Run, the chickens from Tweedy's farm have settled in a bird sanctuary. Ginger and Rocky have gotten married and had a daughter named Molly, who is just as rambunctious and adventurous as her father and wanting to know what's outside the sanctuary for freedom as her mother. However, due to their upbringing, they overprotect her. Molly runs away from the sanctuary and is captured by a farm that is happy, fun, and friendly, but has a dark secret. It's up to Ginger, Rocky, Bunty, Babs, Mac, Nick, and Fetcher to rescue Molly from the farm by breaking into it. When the film premiered on Netflix, it had gotten positive reviews from critics and viewers calling it a good successor to the first film with its animation, characters, and story, but not without bringing up the controversy behind replacing Julia Sawalha as Ginger because of ageism. Was it worth the 23 year long wait? What did Arun and Patricia think of it? Listen and find out. --- Support this podcast: https://podcasters.spotify.com/pod/show/old-school-lane/support
Today I'm joined by a returning guest, Andy Cloke, who runs Data Fetcher. Data Fetcher is an API plugin for Airtable that he's grown to 20k MRR. In our previous episode Andy was only at around £3k MRR, so in this conversation we talk about what he's done to grow so rapidly, including investing in new marketing channels such as YouTube.Timestamps 00:00 Intro 01:58 Growing to 20k MRR 04:51 Building a machine 06:01 YouTube Strategy 09:09 Launching another product 11:38 Hiring and reinvesting into the business 13:07 Future of Data Fetcher Recommendations Book: Psychology of Money Podcast: Acquired Indie Hacker: Curtis Herbert Follow AndyTwitterMy links Twitter Indie Bites Twitter Indie Bites YouTube Join the membership Personal Website 2 Hour Podcast Course PodPanda (hire me to edit your podcast) This Indie Life Podcast Sponsor - EmailOctopus
Fetcher serves as an outbound recruiting platform, streamlining candidate sourcing and outreach through automation. In this podcast, Jeremy Martin, CTO at Fetcher , delves into the array of services offered by Fetcher and explores the far-reaching implications of generative AI and LLMs on the trajectory of the future. --- Send in a voice message: https://podcasters.spotify.com/pod/show/bettertech/message
https://thedaysgrimm.comHello! Welcome all, this week we FLASHBACK to episodes 51 and 115 with the B-side of the powerful story of extreme weight loss with Alex aka “Big Daddy Flex” Fetcher. Except this time we sit down with his lovely wife, Paige Fetcher. We speak briefly why snakes suck, why you shouldn't get a boob job in Mexico, how hard it is dealing weight loss as a new mother, and how badly body dysmorphia affects us all! So lock in, get ready for some High Intensity Interval Laughing, and check out PAIGE FETCHER'S amazing story on how she lost 60 LBS. as a new mother, in this weeks episode of TDG!Get fit Evansville,The Days Grimm Podcast[Paige Fetcher's Links]Facebook: https://www.facebook.com/paige.hartigIG: https://www.instagram.com/paigefetcher/[The Death of The Week]https://www.theguardian.com/us-news/2023/jun/02/texas-woman-dies-mexico-plastic-surgery#:~:text=A%20Texas%20woman%20has%20died,TV%20news%20station%20KBMT%20reported.[The Days Grimm Podcast Links]- Sweet TDG Merch: https://thedaysgrimm.com- YouTube: https://www.youtube.com/c/TheDaysGrimm- Facebook: https://www.facebook.com/thedaysgrimm- IG: https://www.instagram.com/thedaysgrimm/- Our link tree: linktr.ee/Thedaysgrimm- GoFundMe account for The Days Grimm: https://gofund.me/02527e7c [The Days Grimm is brought to you by]Corndog Development - Official Sponsor:[The Days Grimm Podcast Links]- Sweet TDG Merch: https://thedaysgrimm.com- YouTube: https://www.youtube.com/c/TheDaysGrimm- Facebook: https://www.facebook.com/thedaysgrimm- IG: https://www.instagram.com/thedaysgrimm/- Our link tree: linktr.ee/Thedaysgrimm- GoFundMe account for The Days Grimm: https://gofund.me/02527e7c [The Days Grimm is brought to you by]Corndog Development - Official Sponsor:https://www.etsy.com/shop/corndogdevelopment?load_webview=1&bid=kPeHK706dANJKYpAqaGqxFbnPLSkBuzzsprout: ...
Guest: John Dobson joins John to discuss South Africa's dark weekend in Europe, where all three of the remaining South African participants in the Champions and Challenge Cups were dumped out of the tournaments.See omnystudio.com/listener for privacy information.
https://thedaysgrimm.com This week the guys welcome back in Alex Fetcher from Episode 51. We touch base on nutrition, exercise and how important it is to stay vigilant once you have made to your goal weight, shape or size. Alex explains how fitness is less of a journey and more of a lifestyle. Any time we get the chance to sit down with someone with a story as inspiring as his, we always take it. So get in here, get some turkey jerky laugh with us in this weeks, Return of The Fetch episode of TDG! Keep grinding, The Days Grimm Podcast [The Death of The Week] 1.) https://en.wikipedia.org/wiki/Timothy_Treadwell[The Days Grimm Podcast Links]- Our Website: https://thedaysgrimm.com - YouTube: https://www.youtube.com/c/TheDaysGrimm - Facebook: https://www.facebook.com/thedaysgrimm - IG: https://www.instagram.com/thedaysgrimm/ - Our link tree: linktr.ee/Thedaysgrimm - GoFundMe account for The Days Grimm: https://gofund.me/02527e7c [The Days Grimm is brought to you by]Corndog Development - Official Sponsor: https://www.etsy.com/shop/corndogdevelopment?load_webview=1&bid=kPeHK706dANJKYpAqaGqxFbnPLSk Buzzsprout: https://www.buzzsprout.com "The easiest way to start your own podcast"
Jaime Engle started her career in talent acquisition on the agency side doing full desk tech recruiting at two different organizations before going in house to a Chicago startup called Uptake. She helped grow the company to over 850 employees. After that she joined a data science and SaaS consulting firm called Civis Analytics where she was promoted to a senior recruiter then recruiting manager. After contracting at Salesforce, she returned to the tech startup world at Balto, an AI call assist software company based in St. Louis where she helped grow and scale the business as the Director of Talent. Its not everyday you see recruiters praising their ATS on linkedin but thats what you did and thats why I reached out to you… LET ME READ WHAT YOU WROTE FOR THE LISTENING AUDIENCE Greenhouse is the best ATS. Lever is second to Greenhouse. Workday is the worst. I said it. I stand by it. Fetcher and Gem are game changing sourcing tools, the dashboarding/data viz capabilities Gem has to communicate pipeline to leadership is simply, *chef's kiss*. Not all companies need these tools right away but as you look to scale next year, the investment is worth the conversation. Weigh the cost of these tools (and their competitors!) against an added headcount. Feel free to disagree with me but I will die on the Greenhouse hill, just sayin'.
In today's episode of Category Visionaries, we speak with Andres Blank, CEO of Fetcher, about his journey from Venezuela to America as a student, his lifelong love for tech solutions, and why he believes in the power of a few key interactions to change a person's career. Through Fetcher's automated recruitment search approach, everyone from mature enterprises to energetic startups can solve a key problem that all businesses face - getting the best people into the right positions. By helping recruiters stick to what they know best by providing a user-ready solution for integrated search, selection and messaging of relevant talent, Fetcher is disrupting the recruitment space, not just tweaking search parameters. Simultaneously forging a new category in terms of staffing, Fetcher relies on referrals to grow its customer base, and looks set to expand significantly over the next few years, connecting many more people with the opportunities that mean the most to them. Topics Discussed: Technology through transition, from Venezuela to the USA and to the top of a tech startup Why setting clear goals is the key to extraordinary achievements, and how to follow through on them Why outbound marketing is the future of finding top talent, and why that can be a problem with LinkedIn How empowering recruiters through automation can help them focus on what they do best Why more and more mature brands are looking to automate their recruitment, and what that means for employees The importance of community in driving product innovation, feedback and development Why a human-assisted automation approach helps Fetcher stand out from the competition Favorite book: Amp It Up: Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity
Greg Drinkwater is the CRO of Fetcher, a platform that automates candidate sourcing and outreach so their clients can focus on the human side of recruiting. He worked at Stack Overflow for eight years and founded his own company, Remanufacturedsterilizers.net, back in 2007. His experience includes sales, sales training, and account management. In this episode… Generating revenue organically is difficult, and leading a team to generate that revenue is even harder. No matter how great the product or service is, there will always need to be someone with expertise to ensure proper growth. So what does that work look like in practice? Greg Drinkwater is the CRO of Fetcher, a top-of-the-funnel HR tech sourcing tool. He has worked with several leading companies such as Stack Overflow and Liquid Technology. He brings a wealth of experience to his current role, and now, is here to share it with you. In this episode of the Revenue Engine Podcast, Alex Gluz interviews Greg Drinkwater, the CRO of Fetcher, to discuss how to generate revenue through proper leadership and strategy. They talk about Greg's own career and what he learned from his mentors. They also touch on what Fetcher does, how their acquisition model has changed, and how they differentiate themselves from other funnel services.
In this episode I'm finally replacing Fetcher with PROFIT CYCLOPS! Profit Cyclops integrates with my Amazon Seller Central account & allows me to add my product base-costs. With that information, it's able to generate a profit & loss statement for me! In addition, it uses real-time data to accurately project reorder dates for each individual SKU based on how well they are selling. LOVE IT!
In the realm of God , there are certain things that only Joy can help you fetch, your level of Joy will determine your level of strength . --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/firefortoday/message Support this podcast: https://anchor.fm/firefortoday/support
Le fondateur de Buster Fetcher, Matt Lessard, passe au micro du podcast Ca$hMire cette semaine. Il vient nous expliquer comment les détaillants et des commerçants qui envoient de nombreux colis chaque jour peuvent économiser jusqu'à 25 % de leurs frais d'expédition sur les retards de leurs transporteurs. Certains de ses clients peuvent facilement récupérer des milliers $ annuellement.
Le fondateur de Buster Fetcher, Matt Lessard, passe au micro du podcast Ca$hMire cette semaine. Il vient nous expliquer comment les détaillants et des commerçants qui envoient de nombreux colis chaque jour peuvent économiser jusqu'à 25 % de leurs frais d'expédition sur les retards de leurs transporteurs. Certains de ses clients peuvent facilement récupérer des milliers $ annuellement.
Le fondateur de Buster Fetcher, Matt Lessard, passe au micro du podcast Ca$hMire cette semaine. Il vient nous expliquer comment les détaillants et des commerçants qui envoient de nombreux colis chaque jour peuvent économiser jusqu'à 25 % de leurs frais d'expédition sur les retards de leurs transporteurs. Certains de ses clients peuvent facilement récupérer des milliers $ annuellement.
Entrevue avec le fondateur de Buster Fetcher, Matt Lessard (1 de 3) Le fondateur de Buster Fetcher, Matt Lessard, passe au micro du podcast Ca$hMire cette semaine. Il vient nous expliquer comment les détaillants et des commerçants qui envoient de nombreux colis chaque jour peuvent économiser jusqu'à 25 % de leurs frais d'expédition sur les retards de leurs transporteurs. Certains de ses clients peuvent facilement récupérer des milliers $ annuellement.
Fetcher, a full-service, recruiting automation platform, is happy to announce a $27M Series B investment led by Tola Capital… https://hrtechfeed.com/fetcher-raises-27-million-series-b/ Search engine Google has launched a BETA program to display job training information in its search results. According to the company, it appears it's going to work in tandem with Google for Jobs. https://hrtechfeed.com/google-experimenting-with-job-training-info-in-search-results/ WorkRamp, the All-in-One Learning Platform helping businesses and their employees unlock their true growth potential – today has announced it has acquired The Enablement Squad, one of the largest online open communities of enablement professionals whose mission is to engage, educate, and empower enablement leaders across the globe. https://hrtechfeed.com/workramp-acquires-the-enablement-squad/ Crosschq, pioneers of the Talent Intelligence Cloud™ that is powering a revolution in data-driven hiring and people analytics, announced today it has acquired TalentWall, creators of the popular recruiting analytics platform that enables talent acquisition teams to hire more efficiently and collaboratively through the use of data. An essential tool for recruiting leaders and hiring managers alike, TalentWall serves as the central source of truth for their hiring team's most meaningful analytics and insights. https://hrtechfeed.com/crosschq-acquires-recruiting-analytics-software/
Letter to Greg Mercer of Jungle Scout Hi Greg and Jungle Crew, I'm writing to let you know that you may be saving the tiger, and other beautiful creatures of the jungle...and I know how much you love the jungle. By saving the wild cats of our planet's jungles it saves the entire eco-system for all wildlife there. Those jungles, in turn, provide the oxygen we all need to survive; so maybe I should start by saying you saved my life ;-) Here's how you are doing it: Through the amazing tools, like Jungle Scout and the Chrome extensions, Jump Send, and others that I want to use, like Splitly and Fetcher you are providing tools that will make it easier for me to raise funds to protect, and awareness about, the plight of tigers (who have seen a decline in wild populations of 96.8% in just the last 20 years). I've hungrily devoured every podcast, google hangout, or line of text I could find about your products and am up to episode 15 in the #MillionDollarCaseStudy Your excellent content, delivery and guests have made it possible for me to navigate areas of SellerCentral that I didn't even know existed even after watching every one of the Amazon University videos. Big Cat Rescue is the leading 501c3 non profit sanctuary in the efforts to end the trade in exotic cats as pets, props and parts. There are only a handful of accredited sanctuaries that rescue lions, tigers and other wild cats; mostly from the pet trade. Those cats end up in the pet trade when they hit 12 weeks of age and are no longer cute and cuddly photo props. We are home to about 70 such cats, but we can't rescue our way out of this crisis. Ending the captive trade is critical to saving the cats in the wild, because the legal (yes, it's actually legal in most places to pay $40 for a USDA exhibiter permit and have a tiger) trade provides a smokescreen for illegal poaching. In the U.S. if someone is caught with tiger teeth, or skins all they have to do is say it was their pet. End of investigation. What sets Big Cat Rescue apart is that we are part of a Big Cat Coalition that is leading the efforts to ban the private possession of big cats via the Big Cat Public Safety Act HR 1818. See BigCatAct.com So, what are YOU doing to protect tigers? You are helping me create another revenue stream, and a way to reach people on Amazon who might not have any idea how dire the situation is for big cats. We have to raise almost 4 million dollars a year to take care of our 70+ cats and fund our efforts in education and advocacy. We've done that for the past 25 years through a combination of donations, visitor revenue and sales from our onsite and online gift shop at BigCatRescue.biz There is no government funding for this work. My goal is to build the Amazon business, using all of your grrrreat (could not help myself) advice. I just had my first shipment from China to FBA initiated and am working on my second. A bit a of hiccup on the second one as Amazon decided that Tiger's Eye bracelets are fine jewelry, so they are requiring a $5000 application fee. I think they will waive it though as we are one of the 13 charities they are featuring on Prime Day tomorrow in their Smile.Amazon push. We get about $3500 a month from a large number of our 2.2 million FB fans using Smile.Amazon.com on our behalf. If I can grow the Amazon FBA business large enough, then I intend to duplicate the efforts for my other business at CatRescue.biz It is a for profit business so that I can take all of my after tax profits there to donate to the politicians who can push our federal bill through and into law. The bill will end 99% of the abuse in this country and hopefully in time to save the last remaining tigers in the wild. Non profits can donate to advocacy, and we spend the limit allowed by the IRS each year, but non profits cannot donate directly to politicians, so that's why I started up CatRescue.biz this year. I've owned a multimillion dollar real estate investment business for 37 years, but I'm 56 and getting too old to deal with tenants and all the ways they can destroy my homes, so I'm excited at the prospects of gradually converting that intensive management business into one that I can run from a laptop in my own beach view jungle hut. Costa Rica is next on my list of places to "fix" when it comes to wildcat issues, and thanks to you and your team, I may get there while I'm still young enough to do it. So again; a huge virtual hug of thanks for helping save the big cats. I think I'll go post this on a social site and tag you and a friend, just in case this email address isn't monitored. For the cats, Carole Baskin, CEO of Big Cat Rescue Hi, I'm Carole Baskin and I've been writing my story since I was able to write, but when the media goes to share it, they only choose the parts that fit their idea of what will generate views. If I'm going to share my story, it should be the whole story. The titles are the dates things happened. If you have any interest in who I really am please start at the beginning of this playlist: http://savethecats.org/ I know there will be people who take things out of context and try to use them to validate their own misconception, but you have access to the whole story. My hope is that others will recognize themselves in my words and have the strength to do what is right for themselves and our shared planet. You can help feed the cats at no cost to you using Amazon Smile! Visit BigCatRescue.org/Amazon-smile You can see photos, videos and more, updated daily at BigCatRescue.org Check out our main channel at YouTube.com/BigCatRescue Music (if any) from Epidemic Sound (http://www.epidemicsound.com) This video is for entertainment purposes only and is my opinion. Closing graphic with permission from https://youtu.be/F_AtgWMfwrk
Le fondateur de Buster Fetcher, Matt Lessard, passe au micro du podcast Ca$hMire cette semaine. Il vient nous expliquer comment les détaillants et commerçants qui envoient de nombreux colis chaque jour peuvent économiser jusqu'à 25 % de leurs frais d'expédition. Certains de ses clients peuvent facilement récupérer des milliers $.
Le fondateur de Buster Fetcher, Matt Lessard, passe au micro du podcast Ca$hMire cette semaine. Il vient nous expliquer comment les détaillants et commerçants qui envoient de nombreux colis chaque jour peuvent économiser jusqu'à 25 % de leurs frais d'expédition. Certains de ses clients peuvent facilement récupérer des milliers $.
Le fondateur de Buster Fetcher, Matt Lessard, passe au micro du podcast Ca$hMire cette semaine. Il vient nous expliquer comment les détaillants et commerçants qui envoient de nombreux colis chaque jour peuvent économiser jusqu'à 25 % de leurs frais d'expédition. Certains de ses clients peuvent facilement récupérer des milliers $.
Le fondateur de Buster Fetcher, Matt Lessard, passe au micro du podcast Ca$hMire cette semaine. Il vient nous parler de son plan de croissance et comment il peut faire économiser jusqu'à 25 % de vos frais d'expédition de colis. Certains de ses clients peuvent facilement récupérer des milliers $.
Le fondateur de Buster Fetcher, Matt Lessard, passe au micro du podcast Ca$hMire cette semaine. Il vient nous parler de son plan de croissance et comment il peut faire économiser jusqu'à 25 % de vos frais d'expédition de colis. Certains de ses clients peuvent facilement récupérer des milliers $.
Le fondateur de Buster Fetcher, Matt Lessard, passe au micro du podcast Ca$hMire cette semaine. Il vient nous parler de son plan de croissance et comment il peut faire économiser jusqu'à 25 % de vos frais d'expédition de colis. Certains de ses clients peuvent facilement récupérer des milliers $.
Le fondateur de Buster Fetcher, Matt Lessard, passe au micro du podcast Ca$hMire cette semaine. Il vient nous parler de son plan de croissance et comment il peut faire économiser jusqu'à 25 % de vos frais d'expédition de colis. Certains de ses clients peuvent facilement récupérer des milliers $.
Get in here and get motivated this week with The Days Grimm & Alex Fetcher who has a truly inspiring story. We talk about what it's like to be down and out, be out of shape and what rock bottom looks like. Learn how Alex lost over 80+ lbs. by just not being a quitter and doing what he needed to do. So, strap in ladies and gents for one Hell of a motivationally charged Tuesday, with The Days Grimm.
Two weeks ago, we talked about strategy belonging to the CEO—not marketing. A listener and friend of the show found himself yelling at that episode, and told us so on Twitter. We loved it. Enter Mike Troiano. Mike is a graduate of Cornell and the Harvard Business School. He's a TechStars mentor, a Board Member of Hometap, RippleMatch, Fetcher, and Hack Diversity. He's a venture capitalist at G20 Ventures. And he's also our guest on today's show. In this episode of The SaaS Brand Strategy Show, we air out our friendly disagreement with Mike Troiano, and cover a whole lot of ground. We talk about marketing, brand strategy, storytelling, differentiation, the line between CMO and CEO, venture capitalists, and a whole lot more. Join us for the ride as we banter with a likeminded soul from the east coast to solve the world's problems (and some SaaS ones too). Learn more about Mike Troiano here. About DRMG: SaaS Brand Strategy (SBS) isn't about the colors you use, or the typeface you choose. It's about the category you design and the story you tell. DRMG exists to help SaaS businesses find their magic bullet, load it, and fire it into the market. The companies we work with come out the other side with differentiation, defined categories, and the messaging to back it up. They're organizationally aligned, inspired, and ready to tell a better story—and win. Own the brand that drives demand. With DRMG. Send us an email at: hi@drmg.co Learn more at: drmg.co
Gareth and Ming receive a snowglober report from Ming's butcher/fetcher of fine meats, Angelica. Angelica wears many hats including butcher and puppet stylist. This week Gareth and Ming talk about food, meal preparation, choosing produce and TorontoDon't forget if there is something fun, exciting or annoying happening in your gaybourhood, or you're just particularly passionate about a topic please slide into our DMs. We'd love to have you as part of the show.Follow Angelica on Instagram @a.mini.challengeFollow Gareth on Twitter at @gtvlondonFollow Ming on Instagram @heymingaling
CWP's Aaron Weiss and Lauren Bogard sat down with Colorado rancher Jay Fetcher, a finalist for the 2021 Colorado Leopold Conservation Award. Jay's father and uncle founded Fetcher Ranch in 1949, and Jay was instrumental in the creation of the Colorado Cattlemen's Agricultural Land Trust, which protects working agricultural land while conserving natural resources.
Colorado rancher and conservationist Jay Fetcher discusses the future of family ranching, and how conservation easements can ensure nature and ranching co-exist, keeping development at bay.
Andy Cloke is the founder of Data Fetcher, a platform for running API requests in Airtable, which is currently doing around $3k MRR. Andy has started many projects in the past, his most recent one, Influence Grid, was sold for $55k back in mid-2020, having only started it 7 months before. In this episode we talk about his framework for finding trending ideas, building a product and being successful with marketing as a developer. We also talk about the process of selling your product and how to make that go smoothly.What we covered Andy's background Kabooshi Why Andy started Influence Grid How to leverage Exploding Topics to find trending ideas Getting validation for your idea Using cold outreach to grow a platformRocket Reach Doing SEO from the start How he grew Influence Grid to $3k MRR Why decide to sell Influence Grid? Should you go through a platform for an acquisition? How to best prepare for a small acquisition What Andy bought himself after selling for $55k What he did after the acquisition The process of finding a new idea Software Ideas by Kevin Conti Micro SaaS by Tyler Tringas Why Andy started Data Fetcher How Data Fetcher has grown to $3k MRR Andy's framework for finding a successful idea How to push through when things aren't going so well Recommendations Book: Blue Ocean Strategy Podcast: Startup to Last Indie Hacker: Jon Yongfook Follow Andy Twitter Data Fetcher Follow Me Twitter Indie Bites Twitter Personal Website Buy A Wallet Sponsor - UpvotyDo you want to build the best product possible? Then listening to user feedback is one of the best ways to do so. Because by listening to the problems of your users, you can build a real problem-solver that they'll love.Upvoty is a user feedback tool that gives your user's a voice and makes it really easy at the same time for you to prioritize what to build next. By installing Upvoty's feedback boards, you'll have all of your user feedback in one central place and it will really help you connect with your customers and understand their needs. On top of that, you can close the feedback loop by setting up your Changelog and Product Roadmap. Your users will be actively involved in building new features and will love you for that.Try Upvoty 14-days for free and with the code 'INDIEBITES' you'll get a 10% discount on any of their plans.Sign up here.
Fetcher es una empresa de nuestro portfolio que ha creado un producto que ayuda a empresas de todos los tamaños a encontrar talento de una forma eficiente, rápida y diversa. La compañía fue fundada, después de varios pivots, por Andres Blank, Chris Calmeyn y Javier Castiarena. Antes de lanzar Fetcher, Andrés fue también cofundador de Pixable junto al español Iñaki Berenguer, empresa que fue vendida años después por $30m a Singtel. En este podKast hablamos con Andrés de los siguientes temas: - Su trayectoria profesional hasta crear Fetcher - Lecciones aprendidas al pasar de un producto B2C a otro B2B SaaS - Cómo ha cambiado el sector de RRHH y recruiting a raíz del covid-19 - Cómo ayudan a las empresas a construir empresas más diversas - Y muchos otros temas https://www.linkedin.com/in/andresblank/ https://www.fetcher.ai/
Effective recruiting across the board has always been challenging, particularly when assembling a rocking team. How has COVID forced the recruiting world to adapt to the global circumstances? with Andres Blank, Co-founder @ Fetcher View the full video interview here. Andres Blank is the co-founder and CEO of Fetcher, a recruiting platform that automates recruiting processes. Previously he was the founder and COO of Pixable a consumer photo application with over 5 Million users that was acquired for $30M in less than 3 years from starting the company. Andres started Pixable while he was pursuing his MBA at MIT. Before moving to Boston, Andres started three companies in Venezuela, the first one, a site for college students at the age of 18, and the last one, a lumber trader and exporter.
Thank you for tuning in to part two of this special, two-part story from "The Fetcher Files" about an adventure that Power Dog's older brother had one evening right as the sun was setting. Find out what happens to Fetcher as he rides into the sunset during this thrilling conclusion, and pick up a few clues for our upcoming Season 2!Listen to Part 1 here, first!This story is based on a short story in the public domain by C. J. Dennis, an Australian author and poet, who wrote it sometime around 1921. You can hear the story read to you for free at Librivox.com- an incredible online catalog of free, public domain audiobooks read by volunteers from around the world. And, a note to grownups: because most of the books, short stories, and poems featured in Librivox are from around a century ago, some content may not feel suitable for your families to listen to and might be worth a preview before sharing with your younger people. And, feel free to reach out via our many social channels or email if you want to discuss that further. We wrote the song that plays at the end of our episodes along with Hank’s Granny & Gramps, aka Murphy & Marckx! The song is called “Power Dog, He Won’t Give Up!”We are proud members of Kids Listen- an organization dedicated to high-quality audio content for kids and families. If you're looking for great content, head over there, download the app, and peruse the fantastic playlists!Special thanks to Jason Roark who records, edits, and designs this show. He also provides original music including our opening theme song, which is sung & performed by him and the wonderful, talented Jen Bernard.Colin Laurel illustrated our cover art, which was directed by Jen Wick.If you catch a moment, and can follow, rate, and/or review the show, we would be so grateful! It really helps get the word out for our small, indie, mom & pop & pup, family operation.You can find out more and send us jokes at www.powerdogadventures.comThis podcast was made possible, in part, by a grant from The Regional Arts & Culture Council in Portland, OR. It was made more possible by listeners like you! Thank you for your support!Support the show (https://www.powerdogadventures.com/support/)
Thank you for tuning in to part one of this special, two-part story from "The Fetcher Files" about an adventure that Power Dog's older brother had one evening right as the sun was setting. The first part does end with a bit of a cliffhanger, but it will continue on and wrap up in part two. This story is based on a short story in the public domain by C. J. Dennis, an Australian author and poet, who wrote it sometime around 1921. You can hear the story read to you for free at Librivox.com- an incredible online catalog of free, public domain audiobooks read by volunteers from around the world. A note to grownups: because most of the books, short stories, and poems featured in Librivox are from around a century ago, some content may not feel suitable for your families to listen to and might be worth a preview before sharing with your younger people. And, feel free to reach out via our many social channels or email if you want to discuss that further. We wrote the song that plays at the end of our episodes along with Hank’s Granny & Gramps, aka Murphy & Marckx! The song is called “Power Dog, He Won’t Give Up!”We are proud members of Kids Listen, an organization dedicated to high-quality audio content for kids and families. If you're looking for great content, head over there, download the app, and peruse the fantastic playlists!Special thanks to Jason Roark who records, edits, and designs this show. He also provides original music including our opening theme song, which is performed and sung by him and the wonderful, talented Jen Bernard.Colin Laurel illustrated our cover art, which was directed by Jen Wick.If you catch a moment, and can follow, rate, and/or review the show, we would be so grateful! It really helps get the word out for our small, indie, mom & pop & pup, family operation.You can find out more and send us jokes at www.powerdogadventures.comThis podcast was made possible, in part, by a grant from The Regional Arts & Culture Council in Portland, OR.Support the show (https://www.powerdogadventures.com/support/)
Jozef Jasinski joins Sheila and lays out an incredible teaching support Sheila https://sheilazilinsky.com/donate/
Our discussion covers workflows, diversity and finding a good fit.
This episode is sponsored by Cronofy, the scheduling platform for business and HR professionals. Don’t let impersonal and lengthy interview scheduling stop you from acquiring top talent! https://www.cronofy.com/rectech Recruiting Technology Headlines Fetcher, a full-service, recruiting automation platform, announced today that it has raised a $6.5M Series A investment led by G20 Ventures, with participation from KFund and existing investors Accomplice and Slow. This brings the total capital raised by Fetcher to $12M, allowing the company to double down on delivering qualified candidates faster than ever, along with providing better insights & resources to help companies create diverse candidate pipelines. In order to hire qualified, diverse talent recruiters and hiring managers often spend hours each day discovering, emailing, and nurturing prospective candidates. These monotonous, time consuming efforts often take away from time spent on the candidate experience, meaning the team has less time to engage, market, and connect with potential candidates, which could lead to fewer offers accepted or poor culture fits. Fetcher’s full-service, recruiting automation platform gives recruiters and hiring managers time back in the day. Rather than using a standard database model, Fetcher’s AI with ‘human in the loop’ sourcing model allows recruiters to spend less time in front of a computer searching for candidates and more time on the candidate experience, making real human connections, while Fetcher’s automated sourcing runs in the background. https://hrtechfeed.com/fetcher-raises-6-5-million-series-a/ Visage, a collaborative candidate sourcing platform, today announced it has raised a $7 million Series A investment led by First Analysis with participation from existing investors Urban Innovation, LLC and NewFund Capital. The investment brings the total amount raised since inception in 2016 to $10.7 million. The company plans to use the new funds to expand its AI and human-powered crowdsourcing system and to develop its new Platform solution that enables teams to increase productivity, automate candidate engagement, and integrate with existing applicant tracking systems. “We’ve reached a pivotal point in technological advancements where we no longer have to spend our time scouring the internet and sourcing candidate profiles for hours at a time,” said Joss Leufrancois, Co-Founder and CEO of Visage.” AtVisage, we intelligently train our systems to look for and find these profiles. Visage’s combination of AI and a global team of human sourcers enables recruiters to save time and money, increasing efficiency and leaving more time for the human side of recruiting.” https://hrtechfeed.com/visage-raises-7m-series-a-to-streamline-candidate-sourcing-for-enterprises/ Job site ZipRecruiter has added new matching technology to help job seekers discover jobs that they are qualified for. Under the new algorithm they get feedback about how strong a match they are for every job. The guidance is generated using artificial intelligence algorithms trained on data from billions of employer and job seeker interactions in the ZipRecruiter marketplace. How It Works For each job, ZipRecruiter now shows job seekers a match score—either Great Match, Good Match, Fair Match, or Not a Match—which provides insight into how likely they are to be received favorably by a hiring manager for that particular job. It also provides recommendations on ways job seekers can improve their odds of success, such as by updating their profiles or resumes with more relevant qualifications. On the ZipRecruiter mobile app, the feature reduced job seeker’s applications to jobs for which they were not a match by 47%, on average, while raising applications to jobs for which they were a great match by 26% and for which they were a good match by 14%. That led to better matching and higher satisfaction for both employers and job seekers. https://hrtechfeed.com/ziprecruiter-boosts-matching-tech-for-job-seekers/ ResumeSieve™ announced the launch of its innovative candidate evaluation platform, The Sieve™. In addition, the company is offering extended benefits for early adopters of the tool. “Small businesses need access to affordable, easy-to-use recruiting tools,” said Dr. Mohan Kakar, creator and founder of ResumeSieve™. “We created The Sieve™ to reduce the time spent evaluating resumes. It was our observation that fatigue, bias and errors during the evaluation process were adversely impacting the ability for organizations to recruit the right talent. We decided to use AI based automation for evaluating resumes and providing quick insights to recruiters that would otherwise take them a significant amount of time and effort.” “Our approach is to present easy-to-use, cost effect tools to the SMB market around the world,” said Michael Yinger, CEO of The Sieve™ who has spent 20 years driving improvements for the recruitment industry. “Starting with The Sieve™ we plan to provide ongoing innovative talent evaluation solutions that are not available in the Small and Medium Business (SMB) space.” Users of the application estimate that The Sieve™ increases recruiter productivity by up to 70%, improves speed to hire by 35% and reduces hiring costs by 30%. https://hrtechfeed.com/resumesieve-launches-its-ai-based-candidate-evaluation-platform-founders-benefits-for-early-adopters/ iHire has announced plans to acquire WorkInSports, a leading employment hub of the sports industry. WorkInSports will join iHire’s family of talent brands, becoming the 57th industry-focused community on iHire’s recruitment platform. Both companies have signed a binding letter of intent and expect the transaction to be completed in the coming weeks. “For more than two decades, iHire and WorkInSports have formed a strong relationship as two key players in the industry-specific talent acquisition market,” Steve Flook, President and CEO, iHire. “We are thrilled to finally announce our plans to merge and will soon officially welcome WorkInSports to our family of talent communities.” Steve Flook, iHire CEO Post-acquisition, WorkInSports will be fully integrated with iHire’s platform, allowing job seekers in the sports industry to take advantage of iHire’s advanced job matching technology, career resources, resume writing tools, and more. https://hrtechfeed.com/ihire-plans-to-acquire-sports-job-board/ Poach, the recruitment intelligence software that tracks employee sentiment and corporate news online, today announced a product update. The previous version of the solution allowed users to monitor one company, with limited data, at no charge. Current and new users can still track one company for free, but users can now upgrade and follow up to 25 competitors from one account. Additional updates announced include: Twice as many employee reviews from around the web Access to up to 90 days of sentiment data Daily email alerts Notable content that highlights the important data in Poach’s A.I. engine, such as layoffs Keyword context that underscores the most crucial keyphrases in Poach’s database Early bird pricing as low as $3.16 per-month, per company tracked “Users want access to more and more data,” said Poach founder Joel Cheesman. “That’s why we’ve been working overtime on this latest version to add exponentially more information to our engine so recruiters can better monitor the competition https://hrtechfeed.com/poach-ai-releases-update-early-bird-pricing/
There's bad, there's rotten and then there's LinkedIn's job board strategy. It's like peeling an onion and the boys are almost in tears covering this story, as well as game-changing news from Zoom, Buy or Sell with Fetcher, Unicorn Lattice, and Visage, a 28-year-old earns $300k+ on Fiverr doing what? Goldman Sachs continues the beatings, while CitiGroiup optics soar. ... Wait did we mention rumors on iCIMS and Mya the chatbot? Get comfy and enjoy another Jobvite, JobAdx, and Sovren powered podcast.
The Shred is a bite-sized bit of recruitment news to help make sure you're in-the-know, even if you're on-the-go. The Shred is brought to you by Recruitology.
In this episode Andy Cloke joins us to show off his excellent Airtable app, Data Fetcher. Andy talks about the development process for such a useful app and all the challenges it came with, such as making a wide-release app flexible enough to work for most users.
Dans ce segment du podcast Ca$hMire, Pierre Couture discute avec le président de l’entreprise Buster Fetcher, Matt Lessard. Il vient nous parler de son entreprise qui détecte les retards dans la livraison de colis. Une activité qui peut rapporter gros aux PME qui ont recours à ses services.
Dans ce segment du podcast Ca$hMire, Pierre Couture discute avec le président de l’entreprise Buster Fetcher, Matt Lessard. Il vient nous parler de son entreprise qui détecte les retards dans la livraison de colis. Une activité qui peut rapporter gros aux PME qui ont recours à ses services.
SPECIAL BONUS CONTENT - COMMUNITY CONVERSATIONS WITH GOFETCHLudwina Dautovic, Founder and CEO of The Room Xchange, in conversation Ben Effrat, Operations Manager at GoFetch, a delivery solution for all of your same-day and urgent personal and business delivery needs.The GoFetch platform allows you to connect to one of our 5,000 registered fetchers using their mobile and web app at anytime, day or night, for on-demand delivery! Currently available in all Australian capital cities (excl. NT) and in selected regional centres. GoFetch have very kindly made a special offer for our listeners and community here at The Room Xchange. Listen to the end of the interview to find out what it is.In this episode we discuss:Differences between Go Fetch and traditional courier companiesYou can arrange a fetch for your home or businessDelivery can be delivered to your door anytimeCheaper than the usual delivery companiesGo-Fetch is app based and enables you to order a fetch directly from your phoneIf you're looking for work and have a car, bike or van you can apply to become a Fetcher
For this lesson we chat with Fetcher, a Maryland band, discussing their most recent LP Growing Pains. We also talk about performance as art, making music videos, and how to get a record deal from Mr. Sony himself. Guest Info: Fetcher (Louey & Jason) https://www.instagram.com/fetcherband Guest outro band: Fetcher https://open.spotify.com/artist/1XidANWpU9Hcs47DwDIGKU?fo=1&utm=
We are trained by repetition and reprimand to accommodate to the toxic personalities needs. How do we untrained?
פודקאסט מספר 386 (מתקרבים לפנטיום?) של רברס עם פלטפורמה - אורי ורן מארחים בכרכור (בלי משקפיים) את תומר מחברת Natural Intelligence לשיחה טבעית על העיקרון של מוצרים פנימיים של חברה (שנועדו לשמש את החברה עצמה) - מתי נכון לקנות מוצרים כאלה ומתי נכון לבנות אותם (Build/Make vs. Buy).קצת על תומר - בן 37, גר בתל אביב, נשוי + 2 - והיום VP Product ב - Natural Intelligence, כמעט שנתיים בחברה.לפני כן כמה סטארטאפים קטנים יותר, בעיקר באיזור החיוג של Cyber Security, Analytics, Dataהיום ב - Natural Intelligence מתעסק בעיקר בעולמות של המוצרים הפנימיים ופחות בעמודי האינטרנט שהם Consumer-facing, יותר בכיוון ה-Back-office.למעשה הנושא של Build vs. Buy הוא “בדמך” . . .לגמרי - ובשנה האחרונה זה בשיא.קצת לגבי מה אתם עושים . . .החברה Natural Intelligence לא לגמרי צעירה - קיימת כבר למעלה מ-10 שנים, מעל 450 עובדים.מפעילים מאות אתרי השוואות שהמטרה שלהם היא לעזור לצרכנים מכל רחבי העולם לקבל החלטות נכונות יותר לגבי שירותים שונים, בדרך כלל שירותי Online.החל מהשוואות לשירותי ביטוח דרך Home improvements, פיננסים, שירותי B2B - כמעט לכל ורקיטל שיש לו “Service on a Click” אנחנו נביא ל-Consumer את ה - “Top 10 options” באיזור חיוג שלו כדי לעזור לו לבחור - זה בעצם מוצר ה-Consumer-facing שלנו.יש עולם מוצרי שלם עם Roadmap משלו מאחורי זה, שמאפשר את כל האופטימיזציה של החווייה הזו - ה-Data וה - A/B Testing וה - User acquisition וכו’ - וזה ה-Roadmap שאני מנהל ביחידה שלי.אני מניח שלפחות את חלק מהאתרים האלה אנחנו ראינו - ואולי אפילו לא ידענו שזה מה שאנחנו רואים . . . איך זה נראה - כמו בלוג-פוסט שמישהו לכאורה כתב? איך נראה אתר כזה?שאלה טובה . . . גם וגם.בהרבה מאוד אתרים שלנו יש דוגמא טבלאית בצורה כזו או אחרת.חלק מהאתרים הם Non-branded - למשל אם תחפש VPN ותגיע ל-”Top 10 options for VPN” באיזור ניו-יורק או איפה שלא תיהיה.חלק מהאתרים הם כן Branded - ואז זה יופיע בצורה של טבלה או כתבה או בלוג שמשווה כמה אפשרויות טובות עבור אותו שירות.הקוספט בסוף הוא אותו הדבר - לזקק עבור הצרכן כמה אופציות טובות שרלוונטיות אליו - למיקום הגיאוגרפי, למגדר או לכל מאפיין אחר שלו.מי הם הלקוחות?היום יש בעצם שני סוגי לקוחות, כשאנחנו רואים את זה כמעיין משולש - אנחנו ועוד שני פרטנרים:שותף ראשון הוא הצרכן - משתמש הקצה, שלא משלם לנו אבל הוא זה שנהנה מהחוייה ומהאתרשותף שני הוא הלקוח המשלם - אותם Brands שנמצאים אצלנו בתוך האתרים - כל מותג עם הסיפור העסקי שלו - הרבה מאוד Deals וסיפורים עסקיים שונים.אחד האתגרים שלנו, לפחות בצד של ה-Business, הוא לאזן את המשוואה בין טובת ה-Consumer לבין ה-Business, שצריך להחזיק את עצמו.אני מניח שהתוכן הזה מיוצר (מג’ונרט, Generated) בצורה בעיקר (אם לא רק) אלגוריתמית, ובעצם המהות של זה היא נושא מעניין לפודקאסט - לא על זה נדבר היום, אבל אני מניח שיש מאחורי זה טכנולוגיה עמוקה ומעניינת ששווה לדבר עליה בהזדמנות.לגמרי . . . אפשר גם לנחש מהו מקור השם בהקשר הזה . . .מה שאנחנו כן הולכים לדבר עליו זה יותר זה החלק שהזכרת קודם של ה - Back office: כל אותם מוצרים שגורמים לכל זה לפעול, מעיין “מערכת ההפעלה של החברה”.בכל חברה מגודל מסויים יש סט כזה של מוצרים - החל מ-Dashboards פנימיים דרך מערכות לניהול קמפיינים (שתכף נדבר עליהם) ועוד - יש לא מעט כאלה.איפה התחלתם לפגוש את הנושא הזה? היכן הגיע המפגש הראשון שלך עם הדילמה הזו של Build vs. Buy?המפגש הראשון היה בתרגיל בראיון שעשו לי כשהגעתי לחברה . . . התרגיל היה “שרטט על הלוח איך נראה ה-ETL של ה - Data Pipeline, ה-Revenue Data של החברה - עד שבסופו של דבר Business user יודע לצרוך אותו.בעצם ב-Sub-text נאמר שיש פה איזשהו מוצר שקנו לפני כמה שנים - מעיין Drag&drop GUI שמאפשר לבנות ETL “ללא מפתחים”…איך קראו לזה? נדלג, חברה ישראלית לשעבר . . . יש לא מעט בתחום אז קשה לנחש, אבל בסדר.בעצם אותו Drag&drop פשוט וקל להפעלה, שיהיה כמובן “מאוד אינטואיטיבי וירקיע שחקים יחד עם החברה” הפך פתאום לאיזשהו Bottleneck מאוד משמעותיהצוות שהטמיע כבר לא נמצא, כמות ה-ETL וה-Processes שהצטברו הפכו כל מסך כזה לבלתי-ניתן-להכלה ע”י עין אנושית.מאחר וזה ממש ב-Core של ה-Infrastructure,יש הרבה Processes אחרים שתלויים בזה ויש המון מוצרים עם אינטגרציה על זה - וזה הפך ל-Showstopper.מה היה גודל החברה בשלב הזה?היינו עם Business די דומה בגודל, הרבה פחות אנשים - סדר גודל של כ-250 - אבל כבר אז זו הייתה בעיה קשה.וכשהתחילו להשתמש באותו המוצר - מה היה גודל החברה?הרבה פחות . . .סביר שזה מוצר שאולי גם היום טוב עבור חברות קטנות, אבל כשהגעתם לסדר גודל של כ-250 עובדים המוצר כבר לא החזיק מים . . .יכול להיות שזה באמת היה טוב בזמנו, אבל באיזה שלב אתה צריך להסתכל ולהגיד לעצמך “זה כבר לא משרת אותי”.(אורי) העולם הזה, של כלים פנימיים - יש בו שני דברים: הראשון הוא גדילה (אתה גדל, יש יותר עבודה וצריך לפתח יותר כלים ואוטומציות כי יש יותר אנשים שיכולים לעשות טעויות); השני הוא (לפחות בחווייה שלנו ב-Outbrain) שיש Domain עסקי מסוים “שיושב” אצל איזשהו צוות והאנשים באותו צוות מתחילים לפתח גם כלים.הם מפתחים את הכלים וחוזרים להתעסק ב-Domain העסקי שלהם ובלהזיז אותו קדימה.האופרציה מתחילה להשתמש בכלים - כשלאט לאט הכלים האלה הופכים למעיין “בן-חורג” - והם תמיד הדבר האחרון שמתייחסים אליו כשבונים Roadmap או תוכנית עבודה(רן) ומחלידים . . .(אורי) לגמרי - עד שלב שהם הופכים ללא-שמישים, כי אתה גדל כל הזמן ואף אחד לא מתחזק אותם, והם לא מצליחים לעמוד בעומס.(רן) לפעמים אתה עושה טובה ונותן לסטודנט או לעובד החדש בצוות לתחזק אותם - ולפעמים גם זה לא.אז הוצגת (תומר) בפני השאלה של בניית ETL - ואז התקבלת לעבודה ואמרו לך “אוקיי, בוא תבנה ETL”?לשמחתי לא אני בונה את ה-ETL אחרת הייתה קטסטרופה, אבל בהחלט התחלנו לאפיין את כל ה-Infra החדש של ה-Data ETL שלנו מ-Scratch.כמעט כל השנה שעברה הוקדשה ל”להרוג את הייצור הזה שהבאנו” ולהשתמש במוצר שמפותח פה.כזה שמתאים ל-Scale, ל-Business case, ל-Time-To-Market שאנחנו נדרשים אליו מה-Business users, כדי לייצר pipeline חדש של Data-source חדש.מאז אנחנו נתקלים בשאלה הזו בהמון מקרים…ואם נסתכל רגע שוב על אותו מוצר - זה היה לפני שנתיים? מאז למעשה כבר כל החברה עברה Migration? כל ה-ETL עברו לשם?כן.ובראייה לאחור - אם היית עכשיו מתחיל מאפס, בהסתכלות על מוצרים אחרי שיש בחוץ - היית עושה את אותו הדבר, או שאולי בכל זאת היית בוחר במוצר חיצוני במקרה הזה? האם בשלב הזה בדקתם מוצרים חיצוניים אחרים? אולי Open-sources?בשלב הזה ידענו שאנחנו רוצים לעשות משהו שיותאם מאוד ל-Use-case שלנו ולמבנה העסקי שלנו, שכלל לא רק ETLהיה בזה גם מוצר יותר גדול שכלל אוטומציה מלאה של כל ה-Funnel של Revenue Dataזה מורכב כיוון שה-Revenue לא נוצר אצלנו אלא אצל ה-Brands שמופיעים אצלנו ב-charts - אני צריך לגשת לכל אחד מ(מאות) הלקוחות ולהביא מהם את ה-Conversions וה-Commissions ולהזרים את זה אלי.זה היה חלק ממערך גדול יותר, שהבסיס שלו היה איזשהו ETL שעד אותו רגע היה תקוע במוצר שכבר לא כל כך ידעו איך להשתמש בו.(רן) אני חושב שהרבה חברות באות עם גישה של “אוקיי, אז אנחנו עכשיו צריכים משהו - אם זה ב-Core שלנו אז נפתח את זה אנחנו; אם זה לא ב-Core שלנו, אנחנו נקנה את זה” - וזה אולי נשמע טוב על הנייר רק שהשאלה הראשונה כאן היא האם זה באמת ב-Core או לא? למשל - האם ETL זה חלק מה-Core? יש הרי ETL מהמדף, אבל אם כל אחד מהם שניסינו מאט לנו את ה-Business - גם אם זה לא ב-Core, זה הופך ל-Core . . .מתי נפל האסימון בחברה ש-ETL זה אולי לא המוצר שלנו אבל זה מה שמניע את ה-Core ולכן אנחנו חייבים לפתח את זה?אנ חושב שזה בדיוק בשלב של הבגרות של החברה שבו היא מתחילה לגדול, ואז היא מבינה שה-Scale הוא כבר דרישה דרמטית.חברה קטנה שמתחילה - כל המשאבים שלה והפוקוס הפיתוחי והמוצרי חייב להיות במוצר, וחייבים להשקיע בלקוחות הראשונים ובמשקיעים הראשונים, אין את הלוקסוס להשקיע “בפריפריה”.כשהחברה גדלה, ויש לה כבר את המוצר הבסיס עומד ואין כבר לחץ של משקיעים (?) ולחץ של לשמור את חמשת הלקוחות הראשונים באוויר - הזה זמן להתחיל לדאוג למה שיקרה בעוד שנה או שנתיים מהיוםאיך אתה תומך ב-Scale יותר גדול, ביותר לקוחות, ביותר משתמשים פנימיים(אורי) כשאני מדבר על זה עם יזמים - על Build vs. Buy - אני אומר להם “תזכרו תמיד שמתישהו תצטרכו לבנות, ותראו שאתם לא מפחדים להביא את הידע” - הרבה פעמים מפחדים לבנות כי אין את הידע - אבל הנקודה להתחיל להתעסק בדברים האלה היא הנקודה של Product-Market fit.עד ה - Product-Market fit אתה קטן ואתה לא עושה Scaling וחשוב לך להיות מהיר כמה שיותר ולהתעסק ב-Core שלך כדי להגיע לאותו Product-Market fit.שלב ה - Do things that don’t scale של Paul Graham (שווה להקשיב גם כאן) ברגע שהגעת לשם - יאללה, צריך לתחיל לחשוב על כל אותם דברים שהם Scale, וזה נוגע קודם כל ל-Scale הטכנולוגי (שבכלל יהיה אפשר לעשות את זה) - ולעלויות . . .(רן) מאוד מתאים למה שתומר אמר קודם - שהחברה נתקלה באתגרי scale והחליטה שה-ETL הקיים לא מתאים יותר.וקצת לאתגר אותך (את אורי) - השותף שלך ב-Outbrain - ירון - אמר פעם שנכון שיש Product-Market fit, אבל זה אף פעם לא סוף המשחק: עכשיו מחפשים את ה Product-Market fit הבא, וכל הזמן עושים על זה איטרציות.זה לא שיש נקודה שבה אתה קם בבוקר ואומר : “יופי, הגרפים מתחילים לעלות, יש Product-Market fit!” - זה חיפוש מתמיד.(אורי) נכון - אבל בשלב מסוים אתה מתחיל לגדל Core Business שמתחיל להוות “פרה חולבת” שהולכת ומשמינה (זו התקווה), ואם אתה לא תטפל בדברים שקשורים ב-Scale, אתה תעצור את ה-Business הזה.אתה צריך להיות מסוגל לתמוך בגדילה הזו של ה-Core, וכמו שירון פעם אמר לי: “אנחנו כבר חברה מספיק גדולה, כבר יכולים ללכת וללעוס מסטיק ביחד”.יש לנו את ה-Core שימשיך לגדול ולעבוד, אבל אנחנו צריכים להיות מסוגלים לפתח גם את הכיוונים הבאים ולעבוד עליהם בצד.(תומר) באיזשהו שלב פשוט ה-Core מתרחב עם הזמן - התפיסה של מהו Core ומהו Enabler להצלחת החברה הבוגרת, שכבר אינה סטארטאפ קטן, הולכת ומתרחבת.הרבה דברים הם Enablers על מנת להמשיך ולגדול למדרגה הבאה.(אורי) בהרחבות של Core, אם לצורך העניין יש לך סט Features בסיסי של המוצר - עכשיו כשאתה מביא את הפיצ’ר הנוסף, הוא לא כמו בפעם הראשונה כשבנית אותו עבור חמישה לקוחות ויכולת לעגל פינות באתגרים של Scale - עכשיו כשהפיצ’ר הזה יצא לשוק, הוא יצא למאות ואלפי לקוחות.פיתוחים ב-Core - צריכים להבין שהם מביאים איתם עוד משהו - זה לא Tech-debt אלה מעיין enablement . . . “אתה כבר צריך לחיות ב-Scale”(תומר) סוג של Biz-Debt - משהו שהוא כבר חלק הכרחי של ה-Business.ויש עוד שאלות בהקשר הזה (של תומר), למשל - A/B Testing: האם כלי לניתוח A/B Testing צריך להיות חיצוני או פנימי? אני חושב שחברה שרק מתחילה את דרכה בעולם ה-Online כנראה שתשתמש באיזשהו כלי חיצוני שזמין לה, כי יש לה דאגות אחרות על הראש (Google Analytics למשל).תוך כדי העבודה ב-2019 על ה-Roadmap, כשאמרנו שאנחנו צריכים לבנות כזה כלי והשאלה הייתה האם לבנות או לצאת החוצה, היינו כבר בתפיסה שזה חלק מה-Core של העבודההאופטימיזציה וכו’ - זה חלק מה-Core.לפני 6-7 שנים זה אולי לא היה ברשימת הדברים שהם חלק מה-Core של המוצר.(רן) אתה אומר שאולי לפני 6-7 שנים זה לא היה חלק מה-Core אבל ההגדרה של ה-Core הולכת ומתרחבת וגם את זה צריך לקחת בחשבון.דיברנו קודם על מקרה שבוא היה מוצר שקניתם ובסופו שלדבר החלטתם לבנות - האם היה לכם גם מקרה מהסוג ההפוך, של מוצר שבניתם והחלטתם שאתם רוצים להפסיק לבנות והחלטתם לקנות?אנחנו עכשיו בהתלבטות כזו, עם משהו מאוד פשוט - פונקציונאליות של Fetching, מה-API החיצוניים אל תוך ה-Data Lake שלנו.פיתחנו Fetcher פנימי, in-house, שניגש לכל מיני מקורות מידע - אם זה Marketing channels או הלקוחות שלנו - והביא את ה-Data בקבועי זמן כלשהם.אנחנו נתקעים שם בבעיות של Time-to-Market - ה-Business unit רוצה מידע בקבועי זמן מסויימים מ-Channel חדש (נגיד Outbrain לצורך הדוגמא) - ועכשיו אני צריך להשקיע בזה אנשי פיתוח ו-Engineering, שלא יעשו משהו שתואם לליבה העסקית אלא ב-Fetching ל-API.וזה - כשיש כלי מדף שזה בדיוק מה שהם עושים, וגם אנשים שהם לא חלק מה-Engineering ואולי יותר זמינים (Availability) יוכלו לעשות איזשהו Drag&drop, יתחברו ל-API וזהו.בימים אלו אנחנו מתלבטים האם לעשות סוג של “אחורה פנה” ולהתחיל להביא Data מסויים באמצעות כלי שלישי ולאו דווקא באמצעות כלי Fetching שפיתחנו בעצמנו.דיברנו על שתי דוגמאות, עכשיו ננסה לעשות הכללה, לראות מה הם הקווים המנחים ואיך אתה מחליט . . .הראשון היה “האם זה ב-Core או לא?”אילו עוד פרמטרים אתה לוקח בחשבון כשאתה מתלבט האם לבנות מוצר פנימי או לקנות משהו?אני חושב שהצלחנו לגבש כמה שאלות שמנחות אותנו בתהליך ההחלטה או ה-Evaluation של הצורך שעלה מה-Business או הצורך הטכנולוגי שלנו.אחד מהם זו באמת שאלת ה-”Core או לא”’ וגם עד כמה ניהיה “נעולים” לתוך אותו מוצר - כמה שכבות של Processes או מוצרים אחרים
Words of the earth in Psalms 12:6, and the preservation of those words in Psalms 12:7. Program: Biblically Speaking Aired: January 3, 2014
In this episode Bryant Fikes joins me to chat about his brand, deer in Alabama, dove in Argentina, run-ins with shady characters on back roads, gear, and much more. check it out!!
Your organization needs rockstars to thrive, but finding the candidates who will take your organizations from the backyard battle of the bands to sold-out arenas is more difficult than it looks. This week on #WorkTrends, host Meghan M. Biro talks to Fetcher cofounder Genevieve Jurvetson about how we can rethink talent acquisition, remove bias, and find candidates who will get your organization rocking.
Why Measuring is so Important to your Cash! Don't ignore the data It constantly shocks me how few sellers know their conversion rates or sessions (visits). Don't join them! Equally: don't drown in data either! Make sure your “necktop computer” can absorb what your laptop is telling it! Detail Page Sales & traffic report (Under “Reports>Business Reports” ) • Sessions: Is your product getting seen? If not, it's time to drive more traffic. • Units ordered: Are you making sales? How many? • Unit session percentage: = conversion rate. How well (as a %age) is your listing converting visitors to buyers? If this is low, it's time to improve your offer (inc. price) Profit and Loss Don't get buried in the numbers. Measure for a purpose • The purpose of P & L is to help with decisions: • Will you reorder this product? • If so, how many units, what can you afford (cashflow)? • Use software for Gross Profit! • e.g. Manage by Stats, Fetcher, HelloProfit Amazon Ads statistics (Advertising>Campaign Manager) Amazon Ad Spend • If you're launching, expect to spend a LOT initially. That's fine IF you're gaining keyword ranking for valuable keywords as a result. Track this! • Overall picture by campaign: Monitor for either really good (profitable) or really bad (expensive) results. Measure Keyword by keyword for manual campaigns: • Look for sales - are you driving sales and ranking? • Next look for clicks - are you telling the algorithm to rank your listing? • Check CTR (Click-Through Rate). Over 0.7% is good for ranking. Get the Overall ad spend by-product: • Take the ad-spend on a product for a period. • Check your overall sales (Business reports) for the same period. • Calculate your ad-to-sales ratio (ATS). If it's high in launch period, that's fine. After launch, aim for about 10% overall. • Mostly ignore ACoS unless it's super high (over 100%). It's a red herring. Watch my full discussion of Amazon KPI - Private Label Strategy
Andrés es el co-fundador y CEO de Fetcher, una plataforma que automatiza el proceso de contratación de personal. Fetcher se lanzó hace 3 años y ha sido usada por más de 450 empresas incluyendo Intel, Shopify, Lyft, Equinox, Peloton y Bridgestone. Antes de Fetcher Andrés fue el co-fundador de Pixable, un startup que agregaba tus fotos online que fue adquirida por Singtel por $30M en menos de tres años de su lanzamiento. Andrés fundó Pixable mientras estudiaba su MBA en MIT, originalmente de Caracas de donde se graduó de Ingeniero Industrial en la UCAB y empezó tres empresas mientras estudiaba su carrera.
This week we are talking about add backs, what is a legitimate add back, and how they affect your business valuation. The value of a business is dependent on earnings but it is also dependent on the company's discretionary earnings such as the add backs of owner salary and benefits. Then there are those one-offs – those non-recurring expenses which are also known as add backs. Those are the add backs what we are dissecting on today's episode. A seller's due diligence when it comes to discretionary earnings can help buyers see their potential ROI without any grey area. Episode Highlights: Why we work off the seller's discretionary earnings and what that is. How discretionary earnings are a case by case calculation for each business. The three levels of add backs. Why it's important to take a scalpel to those third level add backs. Questionable add backs – what can fly what cannot. How math and logic are the key tools to determine legitimate add backs. Transcription: Mark: Alright, welcome back Joe. I know you just came back from Blue Ribbon Mastermind; Ezra's event. It was up in Seattle, is that right? Joe: Yeah, a beautiful city and a great event. On a personal level, I had a great time. I took my 17-year-old with me and just explored the city in off-hours. Business-wise I'm telling you Ezra Firestone is sort of the Tony Robbins of the e-commerce world in my view. He gets up there, he's real, he says it like it is, he shares his own information to the Blue Ribbon Mastermind members and it's such actionable, transferable information. And the level of entrepreneurs and intelligence at the Blue Ribbon Mastermind I think is nearly unmatched; it goes very politically correct I think, right, nearly unmatched? Mark: Yes. I think every conference that we come back from is our latest favorite conference. But Blue Ribbon and Ezra's events have been fantastic since we started going to them. And you're right he's just a fantastic guy. He gives a ton of information and has a ton of insight to share. So one of these days I'm going to get to go to the event instead of you because I want to get in on some of these. Awesome, glad to have you back, we do have a couple of conferences coming up. We will be sending these out in our email; our newsletters that go out every Thursday or Friday depending on when we get our stuff together so pay attention to those. Alright, this week Joe you and I are going to do the podcast. Joe: That's right we have two very special guests. Mark: Two very special guests; that's right. We're not bringing anybody else in on this one because we want to talk about add backs; what is a valid add back or what is a legitimate add back? And I know for a buying perspective this can be a little jarring the first time. If you're just coming into the acquisitions industry; if you're looking for your first acquisition and you look at a profit and loss statement that we provide you might be wondering well why are these guys throwing all these expenses back at me, these were on the tax returns shouldn't they be included? So Joe why don't we start with that? Why do we work off to this number of seller's discretionary earnings and what is seller's discretionary earnings? Joe: That's a good question and a great place to start. Just defining it simply is the best way to go. So when you're running a profit loss statement as a business owner; hopefully in Quick Books or Xero or something like that, you're going to get a net income line at the bottom. So let's say you do it for the trailing 12 months you get a net income. But there are certain owner benefits that you get as the owner of the business. You have an Internet-based business; you may write your car off in that business. You may pay yourself $200,000 salary in the business. All sorts of things like that they're generally owner benefits and then there are some one-time non-recurring expenses; these are things that do not carry forward to the new owner so they're classified as add backs. So net income plus add backs equals seller's discretionary earnings or SDE. It is what business is in this general category are multiplied by; they're valued at a multiple of the trailing 12 months seller's discretionary earnings. So that's the critical nature of an add back; it can make a tremendous difference in the value of the business when using a proper formula. If you don't do that the add backs properly you're either going to under inflate or in some cases, unfortunately, some inexperienced brokers might over-inflate the value of your business. So it's critical for both buyers and sellers to know how to calculate seller's discretionary earnings and what is a valid or legitimate add back. Mark: Yeah and I think on that the thing I would like to just add here and emphasize is that there are rules to seller's discretionary earnings. I know I've talked to some sellers, I've talked to some other brokers frankly outside of Quiet Light Brokerage and they feel as if well if you can make an argument for it then we can add it back and they approach this almost as if it's just a free for all as to who can make the best argument. The fact of the matter is there is an actual definition for seller's discretionary earnings and there are rules to follow. Now that doesn't mean that there aren't some situations that require interpretation. And we're going to go into some of those scenarios in this podcast today where you have to try and figure out is this a legitimate add back or not? But at the heart of seller's discretionary earnings when we are showing seller's discretionary earnings what we want to do is we want to show a baseline number for buyers to understand what is my potential return on investment? When you think about all the different buyers that are going to look at a potential opportunity, every buyer comes with their own set of assumptions, right? Some buyers might already have infrastructures set up to run a business; maybe they already have a marketing team in place or maybe they' already have a warehouse if it's an e-commerce business or if it's a SaaS business maybe they already have a development team in place. Those assumptions need to be worked into their own evaluation of the business. What we want to show is a baseline number so that you as a buyer can figure out what your potential return on investment is for you. And that's going to vary from one buyer to the next. So seller's discretionary earnings that's all it is; it's a baseline number, we want to be consistent from one business to the next that's why there are rules as to how we calculate this number. Joe: Right and even though combined we've got 20 years of experience doing this and have sold well over a hundred million in transactions just the 2 of us combined it's still a case by case basis and you got to dig into each particular business and get an understanding of the nuances of it to determine whether or not it's worth doing an add back based upon the size of the business and the total number of add backs and if it should be done. Generally speaking, there are 3 different levels of add backs; the first 2 are pretty standard, it's the third one that we want to spend the most time on today because of the nuances of them. But let's run through that first and second level. Mark, if you want to start off with that first level why don't you address the owner's salaries in add back. Mark: Yeah, absolutely. Joe, I like the format you put together here. You created these 3 levels of add backs; the obvious, the one time expenses, and then the ones that require a bit more interpretation. So the very top of the list here are these a level one obvious add backs. We have things like charitable donations; obviously, that's purely discretionary nature. We have accounting expenses such as amortization and depreciation. And then we have one owner salary. And I know there are buyers out there that look at this and say well why are you adding back somebody's salary; like you need to pay yourself some money? But this is a standard add back that we always include and it's part of the standard definition for seller's discretionary earnings. The reason for this is how you pay yourself as an owner, how much you pay yourself, and the format you pay yourself is completely discretionary. You could in theory not pay yourself any salary and just take distributions from the company from the profits. Or you can pay yourself a very large salary and run all your payroll tax through that which will show up on the profit and loss statement. What we do for the owner's discretionary earnings we do add back one owner salary. But there is an exception to this and that's if there's multiple owners that are working full time on the business. Because we know that if there's multiple owners working on a business you can't add back all of their salary. You can only add back one. Did I explain that well Joe or does that need more? Joe: Let's go a little bit more. What happens; what do you do Mark if you have 2 owners that are working a combined 25 hours a week, one is doing customer service and logistics, and the other is doing sales and marketing. Do you add them both back? Mark: I would add both those back. Joe: Okay. Let's flip it up; let's say that one is doing sales, marketing, logistics, and the other is a developer. And the level of work that that developer does still only takes 15, 20 hours a week but it takes a different skill set than the average person has. Do you add them both back? Mark: No, I would not add both those back. Although we will discuss this in Level 3 add back. I might adjust that second owner salary depending on what they're getting. But the reason I wouldn't do it is because of the specialized nature of it. So what we're assuming here is that the buyer is a single person who is coming in and needs to run this business. I wouldn't expect most buyers to have developer skills to run a business. So maybe you do; if you do, that's great you're going to do really, really well. But most people can't be that sales and marketing plus developer role. I've done this for over a dozen years now. I've run across that skill set a handful of times. It's not very, very common. Joe: That's right. So those are the; even though these are just Level 1 add backs there are some complexities to it that require some attention to detail on the nuances of one business to the next. The only other things that are pretty obvious in there are personal meals and entertainment, travel, mobile home…mobile phones; everybody's got their own mobile phone that expense doesn't charge for. You've already got that expense. Things of that nature are pretty much Level 1 add backs. Jumping on the Level 2 add backs it's really focused on those one-time expenses; things like a trademark or a copyright, patents, things of that nature. And then there are some that are a little bit deeper like legal expenses and lawsuits and enforcement letters and things of that nature even the thing that we have to do often Mark which is referring potential clients; people that we do valuations for that are not using a kind of software. We'll refer them out to a bookkeeper. So in this situation Mark, tell me if we're on the same page. We will get a call somebody has got a great business but they've got 3 years of data in an Excel spreadsheet that is not using any accounting software. Or they might be using Fetcher and piecing different pieces together. I would refer them out to a bookkeeper like CapForge, MuseMinded, Stellar Accounting, Catching Clouds; one of those and get them on Quick Books or Xero. And generally, that's a one time expense for them to build that, put that data in the software in arrears maybe $1,500, $2,000. To me, that is without a doubt a one-time expense and an add back; would you agree with that? Mark: Yeah I would and I'm glad that we agreed because if we don't it's just going to be an absolute brawl on the podcast, right? Inaudible[00:11:27.2] here is fighting with the microphones. No, absolutely that would be a one time expense. It's something that does not carry forward. But we have a great example of that with somebody who's been a friend of Quiet Light Brokerage for a while; Scott Deetz from Northbound Group. He's a strategic advisor who helps clients in a lot of ways. He does a fantastic job with his clients. Specifically a lot of Amazon stores but he also works with other companies as well. He does forecasting and a lot of preparation for an exit. And his fees are all one time expenses. Even though that you can see a monthly fee during that preparation, the goal is to prepare for an exit. So those are fees that get added back in the bottom line. So recasting books going back and trying to recast those books either in accrual format or just cleaning them up I would totally consider that to be a one time expense. As with the other things that you mentioned; the trademarks and the logo design, you shouldn't be punished for the expenses that are really necessary to be able to run the business or only occur once or will occur in the future. Joe: Yeah. And there is again always nuances; sometimes an owner is going to buy a new computer. But it's their new laptop that they use and they're going to keep that and it's not going to carry for you then that's a one time expense; things of that nature, a case by case basis from business. So again nuances, deep-diving into the business, no 2 are alike. Mark: I have been hearing you say this for a long time our own kind of sliding into this Level 3. But in Level 3 you always say math and logic Mark; it's for math and logic. What makes sense? How does the math work out? And look this actually works out for Level1 and Level 2 as well. You have to use math and logic. But Level 3 is where we start getting into the interpretation of different expenses, right? Because these are the grey area ones where maybe it's not as straightforward as saying amortization and depreciation; that's a pretty obvious add back. Charitable donations; pretty obvious add back. So let's go into this Level 3 and get some examples on a case by case basis. Here are things that we've seen in the past which; look at Quiet Light we've actually had some pretty big discussions with all of the advisors of Quiet Light that we have this large group chats and sometimes we've disagreed in trying to work out how we should actually treat these expenses. And I want to start out with one that Joe you and I have talked about a lot and that would be events, trade shows, and Mastermind fees; how do you handle those? Joe: I almost moved this to the bottom of the list so we didn't start off with one that is pretty tough and it was talked about a lot. This is a case by case basis. If somebody joins a Mastermind group in the trailing 12 months prior to selling their business and they pay $20,000 to join that group, it's a one time expense; absolutely an add back, it kind of moves up to Level 2. But let's say they also choose to go to an annual event that that Mastermind group has. And they do that at their own expense; let's say they go to Seattle, I was just at Blue Ribbon, those people that were in Blue Ribbon; I'm sorry at the Seattle event not all of them were at the Miami event just 6 months prior and so it's definitely a choice to go to the event or not. Some people never go. There are lots of people that are in eCommerceFuel that we've never met because they never go to any of the events. So the choice to go to an event, it's an expense that doesn't carry forward. It's one that I see as an add back. Our team has talked about it quite a bit; that's an add back. But there are other types of Masterminds and events; we'll call them events in this situation that are not add backs that you and I have talked about. So if you are an advertising agency or any kind of company that's going to these events to build your company brand and reputation even amongst the people that are part of the Mastermind it's integral to your business. Like us, we go and we sponsor. That's integral to our business; our business models. We are sponsoring, we're getting our own brand and our own name out there; that's not an add back. An ad agency does the same but might just be a member of the Mastermind or events and is doing training courses in free valuations or free testing things of that nature we would have to really dig down into that one and determine if it's an add back or not. And it's probably not an add back. But for the rest of the folks most likely an add back; the only adjustment you and I have talked about that is we'd have to look at and say logically does it make sense to add this back? Do we have 2 lines of add backs? Is it a business that's valued at 250,000 or 2.5 million? Sometimes you say you know what at this level it's not worth adding it back; let's just leave it alone it's only going to add you another $300 per month back to it and you can play with a multiple in that situation. Would you agree? Mark: Yeah I absolutely agree. You have to pick your battles on this and if you have to really fight to be able to justify an add back you should look at it and say is it really worth it? Like is it is a big enough expense where I'm going to gain enough potential value out of adding it back and making that argument. I want to throw a little wrinkle at you, Joe. We have not discussed this before and it's a question that I'd like to get your opinion on. The difference I see between these Mastermind fees, events, travel-related expenses would fall under this idea of is it a personal development or business development, right? I don't add back the business books I buy. The business books I buy are personal development and I consider that to be just for myself. Obviously, there's a business application for that. I want to become better at what I'm doing but I think that's more personal related. So the line I see is again this idea between is it development for business or is it personal development? So if I go to Pubcon without really putting Quiet Light name on it I'm just an attendee I would consider that to be a valid add back. Let's go into a scenario where you have an employee; let's say that you have somebody who works specifically as a content writer for you and is possibly doing SEO and you send them to MASCON because you want them to become better at SEO for the purpose of your business. How would you handle something like that? Joe: It's off the top my head not an add back. But then you've got to look at the history of the business because that's business development, right? You got to look at the history of it; is that something that they're going to do every year, are they're going to get new information every year and develop their skills, are they going to send different employees, have they done it for the last 2 or 3 years? You got to look at all those nuances again and determine whether or not it's an add back. But because it falls in that business development versus personal development I think you and I know everybody on the team would lean towards no that's not an add back. Mark: I would agree. So again this is where you have to kind of take a fine scalpel here and kind of slice this up and really understand what's going on behind this add back. And again as you went out with this Joe math and logic and I think reason as well. You have to be sort of reasonable with some of these so that it's not just you're going through; sometimes I see sellers come back with their own add back schedules and they're super aggressive and every last dime is trying to be added back. And it's a question at some point where you have to ask them what can we really say is a reasonable add back versus just being as aggressive as possible? Joe: Right. So let's take that scalpel and dig down into a P & L for instance; of course we're not doing it live here, but one of the things that that when you peel back the different layers that we always ask the question okay you're spending a lot of money on advertising here; what type of credit card are you using for that advertising? And then are you getting points back on that, what are you doing with those points? 9 times out of 10 people are doing cashback credit cards or converting them over to travel but they're pushing all that over on the personal side of that's an owner benefit. It's income, right? You're getting cash back, you spend $10,000 you get $400 back. If you spend $10,000 a month on advertising and you get that $400 back and you slide it over to your personal side and it never shows up on your profit and loss statement we need to look at it closely. It's an add back. You can multiply that times whatever number you want and then make the decision, right Mark whether it's worth it to add that back or not. Jason and I had a listing that we worked on last fall where there were about $24,000 in cashback points added up over the course of 12 months and it was very, very measurable; clear and distinct because that person spent a lot of money on advertising plus he bought used inventory that was going to be refurbished. And he bought them from different places on the web. And all of that was done with a credit card. All of that was converted to cashback points that moved over to his personal side; amounted to about $25,000 on an annual basis. It's a significant number. The business was listed at a 4 time multiple. It was cash in his pocket so we did add that back and it bumped the valuation by $100,000. If we're talking about a business that's $4M but that amounts to $3,000 then maybe you don't add it back. You just got to play around with those numbers a little bit and again use more math and logic there. Mark: Yeah and I think here that the key that I would look at would be the consistency of it. If you're advertising budget is over $100,000 a month for example and you're putting that on your Amex gold card and part of your strategy is look I'm getting some margin from the points I'm getting back; that's pretty obvious in that category of its part of your existing business model. But like you said if you have just kind of a small amount of points, it's probably not worth the effort to put that in there and try and justify that. So I think that's pretty reasonable. Joe one question that we hear a decent amount would be website redesigns and we can also throw in here product development or even in the SaaS world development on a SaaS product. Why don't we start to unpack some of these and we'll start with the website redesigns. Obviously, most people who have a web-based business unless you're purely Amazon have a website and part of that is you're going to have to redesign the website every now and then. I mean there are some sites out there that have look exactly the same since 2000 but most businesses do update that and those can be expensive. You can easily drop 10, 20, 30, $40,000 on that if not more. So how would you approach website redesigns or website redevelopments? Joe: I would look at the history in the P & L to get a clue of the way the business has been run because that's the way it's going to be operated in the future. And if there's never been a website redesign and it's on a good current up to date platform like Shopify and the business is trending in all the right directions then; obviously there's been a website redesign because that's the point of this add back so let's say that it's been done in the last 12 months but had never been done before and the business is 7 or 8 years old and it's just been put on a new platform and they spent $20,000 on it I would say that; and I have in the past done 100% add-back on that website redesign. But again it varies from business to business. If I'm looking at a business that's operated like Quiet Light Brokerage just by example you have a tendency to redesign the website often. I think there's been 3 or 4 versions of it in the last 7 years that I've been with Quiet Light. So, in that case, it's either simply not an add back or you do some math and let's say you're going to redesign a website every 3 years you might take that cost; $10,000 website redesign and add back 50% of it or a third of it and things of that nature. Because if it happened in the last 12 months it's not an expense that's going to happen in the next 12 months so there has to be some mathematical adjustment there. And again math and logic; look how often it's been redesigned, do the math on when in the future would you redesign again, and just do partial adjustment more often than not. Mark: Yeah, I would agree 100%. And the thing to look for here obviously if it's on the last 12 months it probably isn't going to get looked at too closely. But I think you have to look at why. Like the Quiet Light website gets redesigned a decent amount and that's simply because I get anxious about stuff like that. That's just kind of what I do. I'm always tweaking; always thinking that I should dust scraps and start it over again. And so I actually do think with Quiet Light it's mostly discretionary in nature but again this reasonableness needs to come in. Joe: Not always discretionary but it takes 12 months every time that you start. Mark: It's absolutely ridiculous. Joe: Why don't you touch on product development? It's interesting you bring that up. I've got a physical products e-commerce business and I'm developing new products; do I get to add that cost back? Mark: Yeah I think again we need to use math and logic here, a little bit of reasonableness, take a look at what type of business you are in. Here's the thing about e-commerce; Chad Reuben when he was on the podcast about a year ago mentioned this, product development is the lifeblood of most e-commerce businesses; you rarely, rarely run across a business that is truly evergreen with its product or you never have to iterate. Apple comes out with an iPhone every year. Android products are constantly coming out with a new phone every year. Car companies constantly come out with a new car every single year. Product development is the lifeblood of businesses. So on that note no I don't think that you can add back product development costs. I do think maybe if you're coming out with like a large truly one time sort of burst maybe I would look at it. Joe: Maybe if there's a mold, right? If you paid $5,000 for a mold of that product that mold is going to last 10, 20 years perhaps. That mold maybe partial add back but yeah I'm 100% on the same page; product development is the lifeblood of a business. The molds thing is so rare; 105 businesses I think I've sold in the last 7 years and I think maybe only Sean van der Wilt's business has actual molds that are part of it and that he owned. In other cases, it's generally the manufacturer that has the mold anyway. So yeah adding back product development expenses can't really do it. What about the SaaS development? We're not all e-commerce here; we're selling content and SaaS and things of that nature as well. You've got a developer that's been doing some certain projects within the last 12 months; are you adding that back? Is that black and white? Mark: It is not black and white but I do think that if you are looking at for example your initial build of the software that's going to be very intense, very cost-intensive. That I think could be added back. Regular maintenance, regular feature updates; absolutely not because a SaaS business needs to have updates, needs to have new features added. If you're going to redevelop the entire SaaS product from the ground up; maybe you're switching technology stacks, that's something where I would take a look at that and again reason and logic need to really…math and logic really need to reign with this. But generally speaking no; just as product development is the lifeblood of an e-commerce business, software development is the lifeblood of a SaaS business. Joe: We are 100% on the same page. There is no question about it. Mark: No fights here, thank goodness. Joe: Yeah. We've got 3 points left and really the last 2 points I think are ones that get missed most often and can add a tremendous amount of value to the business. But the first one of the 3 here is pretty obvious and maybe we could have we actually talked about moving this up into Level 1 but it's a repaid relative. I sold a business a couple of years ago where the owner of the business paid his brother to do customer service. They paid him $20 an hour for 20 hours a week worth of work. I talked to the brother. I talked about his job and what he did. He said yeah I really only put in about 5 hours a week. Most of what I do is automated; it's canned responses with customer service. And so we talked about the work and the level of detail there and just added some logic there and some math and said look you are grossly overpaid. Your brother loves you. I'm going to suggest that he fires you; and again this is just before Christmas, of course, he didn't. Mark: Oh my you told him to fire his brother. We've talked about this before. Joe: I know. It was a $10,000 add back or whatever the number was. So we just did some math, right? We said alright how much does it cost to get a really good high-quality virtual assistant; $4 or $5 an hour. Okay, let's double that. We know you're only working 5 hours a week but we're going to go with you 20 hours a week times whatever the number is and we're going to add it back. So instead of the $20 an hour times 20 hours we took $10 an hour on those 20 hours a week and we added back the adjustment there. It's in black in white in the add back section with an explanation of why. So math and logic applied to a situation like that; that overpaid relative and it absolutely works and is am add back. And it has to be a big enough number to be an add back. In this case, the total add back was a pretty sizable number. So pretty clear there in my view would you agree with that on Mark? Mark: Yeah I had a guy who had a really cool business. His mom was doing his bookkeeping and he was paying her $250,000 a year for her bookkeeping services. Joe: What? Mark: That's a pretty expensive bookkeeper. That's a pretty obvious case of look it's a relative; he's paying his mom good for him, what a great son; better son than I am to my mom, and pretty obvious add back. And look I'm going to tie in something that we had from Level 1 here and that is where you have 2 owners and you brought up the example one owner is business development and marketing, sales and marketing and the other one is a developer. And I said well we should take a look at that developer side probably and probably not add back his salary but you've got to take a look at how much is he getting paid. I'm dealing with a client who has that sort of set up and the developer side; they're both getting paid the same amount of money and it's basically the profits of the business. We're going to add back in a reasonable and a pretty generous salary for a replacement development. And that's kind of the way that we would look at that is what is a replacement cost? You don't want to be super aggressive on that. It's got to be reasonable. It might be a little bit generous to say here's what the replacement of this person would cost. So you can do that with relatives. It can get a little bit tricky. I had one company that I dealt with where literally the company was basically run by this guy's family which brought up some issues with the transferability of the business. Because there were so many people involved that were family related but they were all getting these big fat paychecks. And so if we had gone to market; we didn't go to market with that one but we would have had to go in and try to find reasonable replacement costs for most of these people which will be then a little tricky. Joe: Yeah. Look, I can assure all sellers out there; all business owners that are smart enough to do some thinking and planning in advance of a sale, your buyers are going to be intelligent people that are going to be thorough and diligent. And doing that logical adjustment that Mark just talked about for that developer who's your business partner that is a non-transferable skill you've got to hire that out. You're just going to have to do that and it's going to help build trust and help you achieve your goals in getting your business sold. If we have to push the multiple if it makes sense because there's other amazing trends in the business then we can push the multiple a little higher as long as it's still within a reasonable area. The next add back is one that I just did this year as an example with Mike Jackness when we sold Color It. And I'm going to go ahead and mention the podcast series that Mike and I did because I think it's invaluable for both buyers and sellers to listen to and Mark I'm going to just tell you right now I think that you and I did a decent job in doing the intro for the podcast and then me doing an interview with Mike on our podcast. Mike did a much better job on his podcast. So I'm going to point people… Mark: They're actually pros at this. They're very good at it. We're just kind of fly by the seat of their pants. Joe: Yeah. He did an amazing job. And he actually did a series of 4 in total; 2 of them were with me and the one at the beginning one at the end was with his staff, his staff down in the Philippines before and after the sale. So he went through the whole arc. But it's episode 247 of the EcomCrew Podcast and the first one was Preparing Your Business For Sale and the second one was What It Was Like Going Through Due Diligence And Actually Getting It Sold. Now one of the things that we focused on in Mike's add back schedule was cost of goods sold. Let me give some just general numbers here; broad examples, these aren't actually from his business but let's say that what he did do was he renegotiated the cost of goods sold on one particular ASIN. He could have done it on more if he had planned in advance of selling his business instead of deciding to sell his business because he was emotionally ready to move on. We could have waited another year and he would have had a much more valuable business. But we didn't do that because he was ready. So in this situation again it's magic and loss; math and logic; oh my goodness, see this is why Mike's podcast is better…math and logic. Mark: Well I'm sure a lot of buyers out there look at sleaze and say this doesn't look like magic; it doesn't make sense. Joe: I said magic and loss; oh man, oh man. We're not editing that out. Chris, don't touch that. Alright, so Mike renegotiated the cost of goods sold on 1 ASIN. The reduction in cost was it came down $1.60. It was already on the books. He already had product in Amazon FBA and it was shipping and it's been in FBA already for 2 months. What we did; it was a $1.60, so what we did was we looked at the sales per month of that ASIN for the other 10 months going back in the P & L took that dollar amount and multiplied it times $1.60. Let's just say for simple math it was 1,000 units a month, right? I say simple math but here I am looking to the other calculator. If you got 1,000 units a month times $1.60 we're looking at 1,600 dollars a month times 10 months it's a $16,000 mathematical and absolutely legitimate add back; math and logic there. That times the multiple applied to the business; let's just say if it's 3 times that's a sizable add back, it's $54,000, no, $48,000. How's my math? Mark: We'll 48,000. On this I want to go back to where we started this conversation; why do we do these add backs at all? Again it's the idea that we want to show a buyer they're expected return on investment and we want to show a set number standardized approach so that you can interject your own assumptions. And the reason that this is completely valid to do even though you can take a look and say well the actual expenses were not this is because this is the forward-looking numbers that we know are going; the way that the business is going to be run in the future. Joe: That 10 months of expenses there will not carry forward so we needed to make an adjustment for that. Mark: Exactly the only thing we would need to verify would be in due diligence the supplier is going to give the same or similar terms to the new buyer. That would be the only thing that we really need to confirm there. So I think this makes complete sense. Joe: 100%. Mark: Did you get any pushback from buyers on that? Joe: Not an ounce and the buyer that bought the business is; I mean he went to Harvard, he's a very smart guy, he's bought 4 other businesses from Quiet Light Brokerage, and he understands all of this. And he's got investors that review everything so no pushback at all. Mark: Yeah. Alright, next one on your list you have here reduced fees times units sold. Joe: Look, everyone listening that's considering a sale of their business this last one is why you cannot have one conversation with a business broker for 30 minutes and decide that that's the one you've got to go with because if they're incredibly good at sales they're going to talk you into something in 30 minutes. Now I shouldn't say that because; well, look you've done research on Quiet Light, you've listened to the podcast, you've listened to different examples so maybe you can but you got to dig deep. This happened to me recently in like the third conversation on having in a review of the profit and loss statement. This is why we review profit and loss statements. We learned that the owner of this particular business that I'm talking about repackaged; worked on repackaging all of his product SKUs and in doing so it changed the level of pick pack and ship at Amazon. So he was at let's say Level 5 and he came down at Level 4; now these are costs. They're not called that but his fees at Amazon went down. Let's call it a dollar. So instead of $5 pick pack and ship fee, it was $4 because it was a smaller package, lighter package, things of that nature. So he did that. Again let's go to the same thing we did here with Jackness's business. He did it in the last 2 months, it's on the books for the last 2 months, so we're going to the prior 12 months and went okay how many units did you sell during those prior 12 months or 10 months times a dollar per unit and we're doing an add back for that because that adjusted expense in the past went away and it does not carry forward; same thing, different scenario. Mark: Yup, absolutely. So I think there's 2 ways when we're looking at some of these kind of I don't want to creative add backs but the ones that require a little bit more explanation. The one thing that I would just encourage people to keep in mind is that when we see some of these add backs which go back and recast numbers there are some situations where it makes sense to rather than going back and doing that add back bake in some of the value into the multiple as opposed to the trailing 12 months. If we keep in mind that the basic approach to estimate in value in a basic valuation approach would be your trailing 12 months discretionary earnings times some multiple, it doesn't matter if you increase your discretionary earnings by 10% or increase your multiple by 10%; the result on your valuation is going to be the same. And so I think there is a little bit of discretion and strategy that needs be taken into account by both the broker and the seller when it comes to determining where do we want to get this value in. The thing you need to always keep in mind is are you actually offering real value to a potential buyer? Is this really going to be valuable for the forward-looking future for that; I don't know if there's a backward-looking future, for the future of the new owner of the business and where are they going to get that value? So you might be hearing this and thinking this is pretty complex I don't know if these things would be really a legitimate add back or not. Look if you find this difficult that's because some of it is and some of it does require discussion. And as I said at the beginning we have these discussions at Quiet Light all the time. We will share something with the entire team and say what do you guys think this? Here's what I'm thinking, I should have it added back. And sometimes we disagree but we always are able to figure out where that line should be. So I'm going to just throw this invite out; if you have a question on whether or not something would be an add back ask us. Hound us and say what do you think of this; do you think this would be a legitimate add back or not? And that would be on the buy-side or on the sell-side. If you're look at an opportunity and maybe with another broker or directly with the seller and they're adding something back and want to know what our thoughts are let us know. We'd love to weigh in on it. Joe: Let's route another invite there and let's find a way to do an actual valuation; we'll do video as well as audio. We'll remove the client's names. We'll just use first name and we won't use the business name. And we'll do it sort of Mike Jackness, Ecom Crew Under The Hood Valuation and record it so everybody can hear the process we go through. Man that being in a 2 or 3 part series because it's such a long in-depth, detailed process. The only thing I want to throw is that we are developing webinars here at Quiet Light that will be up on the new 48-month long redesign that Mark's been working on. Yes that's a little wise-ass comment there but the webinars will be up, they will be available in detail for you folks to dig deeper and see us go through some of this add back schedule in the process of doing one that is titled “What's a Legitimate Add Back?” and all of this will be in webinar format where you can see actual profit and loss statements and whatnot. Mark: Sounds great. I look forward to doing those. I don't have anything else on add backs. I think we've just covered the entire topic as deeply as you possibly could actually no we could probably talk for another couple of episodes in some of these things but I don't have anything else to add for this one. Do you have anything Joe? Joe: No, we're good. It was great having 2 very special guests on the podcast; one much more special. According to Andrew Youderian, you're special. Mark: I like that guy. He's such a good guy, isn't he? Joe: Andy Youderian. Has anybody reached out to him with my little Easter egg stuff that I did on the video? But we're not showing the video yet, right? Mark: I had and actually we are showing the video and that's something for you guys to know. Subscribe to us on YouTube at Quiet Light Academy. These podcasts are now up in video form so you can look at our pretty faces while you listen to us argue about add backs. I don't think anyone has reached out to him about the little Easter egg we had in that podcast episode. Because I talked to him recently and he didn't bring it up. Joe: So for those that have no idea what we're talking about and have stuck with us at the end of this podcast here's the deal. I was driving down the road listening to the Quiet Light Podcast where Mark had Andrew on with state of the e-commerce. Mark: One of the best episodes I think we ever did. Joe: Whatever you say Mark. I think this is the best episode we've ever done. Alright, so Andrew says yeah you guys have been doing a really good job. I got to tell you Mark I think you have a bit of an edge over Joe. Because Mark and I always competing with who's got the best episodes and the most downloads. And I swear I almost; I had to pull over I was laughing so out. It was so, so funny. He's a bit of a prankster. So I figured I'd get him back. And so I had an Incredible Exit Series on, we had somebody; actually it was an Incredible Acquisition, right? Karl Selle bought Smart And Fresh and so we had Karl on a podcast about that and during the podcast I pretended that our producer Chris interrupted us and handed me a sheet that it was kind of an emergency, he was looking to get in touch with somebody named Andy Youderian. I could not pronounce Andrew's name properly. But for those that go to the YouTube channel you'll see that I have an EcommerceFuel t- shirt on and that the EcommerceFuel podcast is in the background; a mouse pad is in the background. So clearly I know Andrew Youderian. I want to call him Youderainan from now on. Clearly I know Andrew. My kind would call those Easter eggs. I think that's what they're officially called in Marvel movies. So I just threw in a few Easter eggs there. It was kind of fun. We did get one person that sent an e-mail to me and he goes I think the person that your producer is looking for is Andrew Youderian for EcommerceFuel. And I said well that was kind of a joke. I had to send a note back. But it was kind of fun. Mark: Well he was right though. It is the person we're looking for. We have an Easter egg coming up in one of the movie quotes so you guys have to dig deep on these movie quotes. And I don't know which episode it's going to be live on. Listen to the different intros. There's going to be one that you're going to have a really hard time finding but I'll tell you what I want you to find this one whenever it airs. That's really, really difficult and I will get with our producer next week's podcast and make sure that we give you a little hint as to which podcast to listen to for this movie quote because it's just an absolute gem. Joe: Awesome. Let's wrap it up with that. Links and Resources: ECom Crew Episode Quiet Light Academy YouTube
Amazon Pricing Strategies with Paulina Masson of Shopkeeper.com How does using an app like Shopkeeper.com for Amazon pricing strategies fit into your overall e-commerce strategy? Amazon Pricing Strategies and managing cashflow - you have to decide strategically, especially cashflow. Background Software developer - looking for tools to make life easier. As entrepreneur it's nice to stick to creative, best outsource or automate repetitive tasks. Did lots of online marketing, affiliate marketing etc. PM Amazon seller from 3 years ago Interested in profit etc. Has own app “Shopkeeper” like Fetcher, Helloprofit But Geared to non-technical users Tell us about Amazon Pricing Strategies Paulina has been interested in pricing for a long time. Pricing is critical for the whole business You could maximise out of 10 products just on pricing strategies. Pricing psychology & practical things in Amazon FBA seller central E.g split testing and add-on items Practical Amazon pricing strategies in Seller Central Free Shipping threshold Every marketplace has a threshold for non-Prime users. Eg USA $25, UK £20 PM recommends look at product range - products below threshold eg $21 - $25.99 Results $4 extra profit (most products $30 sales price, make $10 so $4 is huge) Consumer has free shipping but will pay LESS - $21=$26.50; instead, they pay $25.99 In search results “free shipping” checkbox - highly used feature on Amazon Most people don't use coupons as part of Amazon pricing strategies They've been available on .com for a long time Recently in the UK/Europe. Used to be only Promo codes - 10% You get a green tag Most sellers are not doing it, even advanced sellers Benefits of using Amazon coupons Personalisation - buyers only look at it from a personal perspective - me me me “Coupon sharing box” - 20% off - click - “coupon applied” “I got something for free” - a little excitement A little more stickiness to listing Amounts - why $3 off etc. How to decide on pricing We generally charge around what we personally would pay the most, eg $30 for a knife sharpener. This is the worst way to decide your price. You are in a box created by your own financial limitations. There are people who would pay $38 without thinking. Base your price only on the marketplace You want to decide your positioning, e.g., be a luxury brand in a cheap market. Maybe everyone is similar - be different. Don't base the decision on a snapshot of today Eg Jungle Scout - eg $15,16,17 - I'll charge $14 Look out for promos and season Look at tools that show the history of the price of the top competitors Deciding between cheaper and more expensive ones Eg Paulian's brother is a methodical buyer - uses tools, compares products on different sites - waits for a week. Paulina is a spontaneous buyer - if it's under $200, she just uses the front page of Amazon. This probably 40% of buyers on Amazon. It's not a generalised thing - it's specific to price point and buying behaviour. Amazon attracts an audience that is methodical buyers Analyse competition: which buying type are they targeting? Most go for methodical type buyers Position self for spontaneous buyers. You can't be both cheap and good - you need to choose. Bargain or luxury end? Decide that first then you set pricing. What can we engineer off Amazon FBA to drive a better price On Amazon for methodical buyers? There are a lot of coupon code sites - they often scrape Amazon and Walmart.com They might pick up those if you put the coupon codes on Amazon If you're a popular brand, you could submit a coupon to sites like this Find “Submit your own coupon code” “The box of death” - if you check/tick it - coupon code is displayed. If you do by accident, it will wipe out inventory But you can do this on purpose. You'll backlink - Google signals are stronger - Amazon like b...
Amazon Pricing Strategies with Paulina Masson of Shopkeeper.com How does using an app like Shopkeeper.com for Amazon pricing strategies fit into your overall e-commerce strategy? Amazon Pricing Strategies and managing cashflow - you have to decide strategically, especially cashflow. Background Software developer - looking for tools to make life easier. As entrepreneur it’s nice to stick to creative, best outsource or automate repetitive tasks. Did lots of online marketing, affiliate marketing etc. PM Amazon seller from 3 years ago Interested in profit etc. Has own app “Shopkeeper” like Fetcher, Helloprofit But Geared to non-technical users Tell us about Amazon Pricing Strategies Paulina has been interested in pricing for a long time. Pricing is critical for the whole business You could maximise out of 10 products just on pricing strategies. Pricing psychology & practical things in Amazon FBA seller central E.g split testing and add-on items Practical Amazon pricing strategies in Seller Central Free Shipping threshold Every marketplace has a threshold for non-Prime users. Eg USA $25, UK £20 PM recommends look at product range - products below threshold eg $21 - $25.99 Results $4 extra profit (most products $30 sales price, make $10 so $4 is huge) Consumer has free shipping but will pay LESS - $21=$26.50; instead, they pay $25.99 In search results “free shipping” checkbox - highly used feature on Amazon Most people don’t use coupons as part of Amazon pricing strategies They’ve been available on .com for a long time Recently in the UK/Europe. Used to be only Promo codes - 10% You get a green tag Most sellers are not doing it, even advanced sellers Benefits of using Amazon coupons Personalisation - buyers only look at it from a personal perspective - me me me “Coupon sharing box” - 20% off - click - “coupon applied” “I got something for free” - a little excitement A little more stickiness to listing Amounts - why $3 off etc. How to decide on pricing We generally charge around what we personally would pay the most, eg $30 for a knife sharpener. This is the worst way to decide your price. You are in a box created by your own financial limitations. There are people who would pay $38 without thinking. Base your price only on the marketplace You want to decide your positioning, e.g., be a luxury brand in a cheap market. Maybe everyone is similar - be different. Don’t base the decision on a snapshot of today Eg Jungle Scout - eg $15,16,17 - I’ll charge $14 Look out for promos and season Look at tools that show the history of the price of the top competitors Deciding between cheaper and more expensive ones Eg Paulian’s brother is a methodical buyer - uses tools, compares products on different sites - waits for a week. Paulina is a spontaneous buyer - if it’s under $200, she just uses the front page of Amazon. This probably 40% of buyers on Amazon. It’s not a generalised thing - it’s specific to price point and buying behaviour. Amazon attracts an audience that is methodical buyers Analyse competition: which buying type are they targeting? Most go for methodical type buyers Position self for spontaneous buyers. You can’t be both cheap and good - you need to choose. Bargain or luxury end? Decide that first then you set pricing. What can we engineer off Amazon FBA to drive a better price On Amazon for methodical buyers? There are a lot of coupon code sites - they often scrape Amazon and Walmart.com They might pick up those if you put the coupon codes on Amazon If you’re a popular brand, you could submit a coupon to sites like this Find “Submit your own coupon code” “The box of death” - if you check/tick it - coupon code is displayed. If you do by accident, it will wipe out inventory But you can do this on purpose.
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Genevieve is the co-founder of Fetcher, a Manhattan-based startup combining AI with human expertise to help companies fill open positions at a fraction of the time and cost of traditional recruiting tools. Fetcher launched 2 years ago, and the team has quickly grown to over 160 employees, and they are now working with over 450 companies ranging from stealth-mode startups to the Fortune 50, to help re-imagine recruiting. --- Send in a voice message: https://anchor.fm/therealcapitalist/message
This episode is brought to you by Hiretual. First up in the news…. According to the Wall Street Journal Facebook agreed to overhaul its lucrative targeted advertising system to settle accusations that landlords, lenders and employers use the platform to discriminate. The far-reaching settlement compels Facebook to withhold a wide array of detailed demographic information — including Zip codes, gender and age — from advertisers when they market housing, credit and job opportunities. Facebook said the new platform will also prevent advertisers from discriminating based on sexual orientation, age, ethnicity, and other characteristics covered by state and local civil rights laws. Upwork, the largest freelancing website, recently announced Upwork Plus, its first packaged service offering tailored for small businesses. To help growing businesses connect with and secure top-tier freelance talent, Upwork Plus features on-demand support, greater visibility for job posts, dedicated dashboards for collaboration, and access to an exclusive community board devoted to Upwork Plus customers. Feature include On-Demand Support from Account ManagersPlus provides clients with access to 24/7 customer support and additional on-demand support from account managers to help users post their first job or scale their hiring. Customers can also opt-in for talent specialist services that can assist in sourcing and highlighting top freelancers. Greater Visibility through Promoted Job Posts and Client BadgeUpwork Plus customers will receive a monthly Featured Job, which flags a post as a top job in search results and includes the post in a digest that is sent to Top Rated freelancers. Plus clients will also receive a client badge on the freelancer’s search results page to help attract talent. Collaboration Across an OrganizationWith a dedicated dashboard, Plus customers can track program efforts across an organization all in one place. It also enables customers to invite colleagues onto a shared account and access collaboration and project status tracking tools. Plus Community BoardPlus customers will also have access to an exclusive community board with guides and resources to help them find success with Upwork. Learning tools and forums will allow new clients to ask questions and share tips with other customers. https://recruitingheadlines.com/upwork-debuts-new-solution-to-help-small-businesses-attract-freelancers/ NEW YORK, March 21, 2019 — Fetcher, the outbound recruiting platform that combines AI with human expertise to recruit top talent for high-growth companies, is excited to announce its latest round of funding as well as several key executive hires. In late 2018, Fetcher raised $5.4MM in an oversubscribed seed round led by Accomplice and Slow Ventures, with full participation by existing investors, Picus and Revel Partners, as well as angel investors which include Paul English(founder of Kayak), Amol Sarva (founder of Knotel) and James Joaquin (co-founder of Obvious Ventures). They’ve also brought into the organization several industry leaders to help scale their business. “With our latest round of funding, we were able to hire several outstanding executives and industry luminaries to lead our Sales, Customer Success and Operations teams,” says co-founder and CEO, Andres Blank. “We’re also focused on using our funding to scale our Data Science and Engineering teams to ensure amazing product innovations for our customers.” Fetcher reimagines recruiting by utilizing AI to automate the recruiting process for large and small companies alike. There are currently 7MM open jobs in the US and Fetcher’s success rate in recruiting top-tier, diverse candidates for those openings is garnering the attention of high-growth organizations like Peloton, Paperless Post, Equinox, AppNexus, Bridgestone and DigitalOcean, which rely on Fetcher to help grow their teams. https://recruitingheadlines.com/outbound-recruiting-platform-fetcher-raises-5-4-million/ MOUNTAIN VIEW, Calif. and SEATTLE, March 20, 2019 — SOURCECON — Hiretual, the leading provider of AI-powered enterprise software for passive candidate sourcing and recruiting, today announced the launch of Intelligent Talent Pipeline™, a consolidated talent pipeline for the enterprise – a market first. Hiretual’s Intelligent Talent Pipeline consolidates and fuses all talent pools – combining data from a company’s internal systems with passive candidate sourcing data from the open web – to automatically deliver the best fit candidates to a company’s hiring pipeline. “Talent acquisition to date has been very transactional, with candidates going from job posting to hire. The Hiretual Intelligent Talent Pipeline creates an intelligent, closed loop system that continuously learns and gets better, constantly rediscovers, and actively integrates with all other enterprise functions within HR,” said Steven Jiang, CEO and co-founder of Hiretual. “The launch of Intelligent Talent Pipeline delivers the ‘Holy Grail’ in recruiting technology for HR teams, transforming talent acquisition from data-driven to intelligence-driven.” How Intelligent Talent Pipeline works Company X posts a job they want to fill on their career site via their ATS (i.e. Taleo, Jobvite, ADP, Workday, etc.), which posts the job to places like LinkedIn, Indeed and Monster. Company X is then awash in applications – even more so if they are a well-known brand. Many of these applicants are high quality, but unfortunately not currently qualified for the position. Hiretual’s AI-matching engine automatically screens the incoming stream of applicants in real-time, and delivers the best fitting applicants for the role to Company X’s ATS (Applicant Tracking System) – while automatically screening out and delivering applicants who are not qualified for the current role to a passive talent pool. This automation saves significant time and increases the quality of the applicant pipeline in Company X’s ATS by ten-fold. AUSTIN, Texas—Indeed, the world’s #1 job site, announced today that job seekers can now proactively take skills-based assessments and add the results directly to their Indeed Resume. This new feature helps job seekers stand out by highlighting their qualifications to employers, allowing hiring managers to more easily identify candidates who have the right skills for their open roles. “Assessments allow job seekers to show employers they have the skills a job requires in a way that their work history or educational background may not,” said Raj Mukherjee, SVP of Product at Indeed. “We believe this is an important step to providing a more holistic view of a job seeker’s capabilities and to help to reduce bias in hiring and to focus on what matters most – skills.” Resumes alone do not offer the full breadth of a candidate’s capabilities. Assessments help employers find and evaluate candidates based on their skills and abilities while also giving job seekers a way to demonstrate their qualifications when applying for jobs. https://recruitingheadlines.com/indeed-adds-assessment-results-to-online-resumes/ HiringSolved will be launching and showcasing the public beta release of the highly anticipated PROPHET II sourcing tool to sourcers and recruiters at SourceCon in Seattle. PROPHET II is an exciting update to the original PROPHET, combining millions of records and billions of data points with HiringSolved’s award-winning AI-based search, matching and collaboration features to make it easier for recruiters to find talent from the open web. PROPHET II features include: Open Web Data: Instantly search across millions of people with billions of data points including social data, contact information, web sites and more. Predictive search: Automatic title and skill expansion with autocomplete search suggestions. Resume match: Users can upload a resume and PROPHET II will automatically build a list of potential candidates with qualifications similar to that resume. This instant matching feature uses HiringSolved’s advanced candidate-to-candidate matching models to perform a pattern based search with no other user input. RAI: Access to HiringSolved’s Recruiter AI, the powerful voice assistant that can be used to conduct searches and boost diversity. HiringSolved’s Diversity Search technology: Diversity of people leads to diversity of ideas, which fosters innovation, creativity, and success. PROPHET II provides insights into the diversity of a current search result or candidate list, helping organizations find the best and most diverse talent with advanced automation. https://recruitingheadlines.com/hiringsolved-set-to-release-prophet-ii-sourcing-tool/
Hello! Welcome back to the Fire Show, the show about entrepreneurship and creativity from Austin TX. My name is Moby, and if you don't know who I am, I am an immigrant to the US who gives a shit about Austin TX, entrepreneurship, and I enjoy making content for people who're building companies and products they give a shit about. Thus, all the tactical shit in this. Today, we're talking copywriting for businesses and startups, i.e, writing to get the attention of your customers on social platforms, blogs, ads, and everything else they see. Copywriting is about text, we've also covered video on this podcast with Dave Trausneck, if you do a lot of video as well.Josh Fechter is a marketing powerhouse. He's the creator of Badass Marketers and Founders (BAMF), BAMF for short, the most valuable growth marketing community in the world in my opinion. He's also the creator of BAMF Media, a growth marketing agency based in Venice, California.He's a content marketing machine.A top Quora writer for 2017 and 2018. Buzzfeed has given him credit for “popularizing the genre of poetic LinkedIn posts"", Reuters credit “with starting the trend of viral LinkedIn content"". Forbes calls him one of ""12 Innovative Founders To Watch And Learn From"", and Maxim a “Top B2B Marketing Influencer"".He's also the author of Content Machine, LinkedInFluence, and BAMF Bible the #1 book ever on product Hunt.Check out Josh's community on Facebook, Badass Marketers and FOunders, which you can get to if you search for BAMF on Facebook.This was shot over at the Work Well Win and MediaTech lounge during SXSW. WorkWellWin is a new coworking space based in Austin TX, focused on being a wellness and health-conscious space for entrepreneurs. MediaTech is a media advisory firm that is focused on building the US media economy, through an the launch of a technology incubator and education platform, Collective, in Austin.All, enjoy.
Today's meditation talks about boastfulness and how it can get you into trouble. As my Pastor, Fr. Fetcher said many times, go and preach the gospel and if necessary use words. Well said. I have a tendency to pound my chest off my accomplishments. Not a good thing i see. Let's learn together. --- Send in a voice message: https://anchor.fm/bigdavepositiveactionplan/message Support this podcast: https://anchor.fm/bigdavepositiveactionplan/support
What will it take for your ecommerce brand to reach the next level of growth? Do you need to find the right book to read or mastermind to join? What if you had a curated list of some of the best resources available? On this episode of The Amazing Seller, you’ll hear from Scott and Chris as they go over their top ecommerce tools and resources. Don’t miss this great opportunity to hear from the guys as they explain how sellers like you can get an edge over the competition by utilizing these time-saving tools! Have pen and paper ready for this helpful episode! Tools you can trust. If you’ve been around the TAS community for very long you know that Scott takes it very seriously when he puts his name behind something or someone. Scott and Chris don’t give endorsements to just any tool or resource that pops up in ecommerce circles. They take their time and get to know the creators and then use the tool first hand so they can communicate its value to sellers like you. To get the full rundown on which tools Scott and Chris promote and why, make sure to listen to this valuable episode of The Amazing Seller! Automate your tasks to free up time. Let’s face it, if you want to succeed in the ecommerce field, you’ve got to be willing to outwork your competition. Does that mean that you have to work yourself into the ground or is there a better way? According to Scott and Chris, the answer is to work smarter, not harder! Too often sellers think that they need to have their finger on the pulse of everything in their business. The truth is if you have a good process in place you can place many tasks in an automated system. From following up with your customers to checking your sales data, you can take advantage of tools on the market that will free up your time and energy. Find out which tools get Scott and Chris’ stamp of approval by listening to this episode! You don’t have to be an accounting expert. Many small business owners feel like they need to be an expert in accounting. Is that really the case? Could there be some solution out there to help business owners outsource this specialty to focus on what they do best? Scott and Chris enthusiastically endorse two tools that can help sellers like you move much of the accounting piece off of your plate! Both TaxJar and Fetcher have been designed to automate and streamline your accounting needs. Listen to this episode of The Amazing Seller as the guys explain why you should take the time to investigate these amazing resources! Utilizing freelancers when the time is right. Did you know that behind every successful brand is not just a smart leader but a thriving team? It’s true! Take a look at Amazon, Apple, and Microsoft just to name a few, they achieved the success they have because of a team, not just one individual. How will your brand expand in the future? Does it all rest on your shoulders or are you willing to grow a team and put your brand in a place where it can succeed in the long-term? Listen to this episode of The Amazing Seller as Scott and Chris explain how important it is to connect with freelancers to build your team when the time is right! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:00] The challenges of endorsing a tool. [6:30] Scott and Chris talk about why they love using Jungle Scout. [13:30] The guys share their experience using Ignite. [19:30] Why Clickfunnels & Giveaway Boost is so helpful. [23:40] How ConvertKit can help sellers like you. [27:45] Make sure to check out this free tool, Google Drive! [31:00] Let Fetcher take care of your accounting needs. [36:00] Scott shares the benefit of using TaxJar. [39:45] How to accelerate growth with freelance services. [44:45] Scott recaps his top seven tools and closing thoughts. RESOURCES MENTIONED IN THIS EPISODE Salesbacker PACE Training Jungle Scout ClickFunnels Giveaway Boost TaxJar CPA on Fire FreeeUp Fetcher ConvertKit Google Drive Dropbox Ignite Leadpages www.theamazingseller.com/tools www.theamazingseller.com/resources
Could you be leaving money on the table each month with your ecommerce business? Have you taken your account through a thorough audit recently? What if there are small things that are adding up and draining your profits? On this episode of The Amazing Seller, you’ll hear from special guest, Greg Mercer. In his conversation with Scott, Greg opens up about simple ways sellers like you can save on costs, how Amazon fees work, the benefit of using a tool like Fetcher, what to expect with refund rates, and much more! Don’t miss a minute of this valuable episode with Greg! Don’t let the drip, drip, drip drown you! When a storm hits your house, you usually don’t think too much of a little leak that drips a few drops of water, but if you ignore that drip for too long, you’ll have a problem! The same is true when it comes to your financial situation as an ecommerce seller. You don’t think too much about a few fees here and a few fees there but soon they add up! Make sure your house is in order and stop the leaks before they drown you. Take the opportunity to learn from an industry expert and save money today! Find out more from Greg Mercer on this valuable episode of The Amazing Seller! Where to start cutting costs. Are you ready to take a deep dive into your seller account? Now is the perfect time to give it a closer look and cut unnecessary expenses! On this episode of The Amazing Seller, you’ll hear from Greg Mercer as he provides his top three areas for sellers like you to start reducing costs. Storage Fees. Refunds and returns. Your PPC strategy. Do you have any additions to this list? Have you addressed some of these costly expenditures? To get the full breakdown on each of these areas, make sure to listen to this episode featuring Greg’s expert advice! Why you should check out Fetcher. Let’s face it, many ecommerce business owners don’t have the time and energy to pour over their accounts and comb through every detail. What if there was a way to get an overview of your accounts in a user-friendly interface? Good news, there is! Fetcher is a profit analytics tool for Amazon businesses. They fetch, calculate, and display your seller data from Amazon so you can see product profitability and many other key metrics. Don’t get unnecessarily bogged down in the weeds of your business if you don’t have to! Learn more about how Fetcher can help sellers like you by listening to this episode featuring Fetcher creator, Greg Mercer! Work smarter, not harder! As you build your ecommerce business, one of the most important lessons that you should take to heart is the advice to work smarter, not harder. Too often business leaders get so focused on the end goal that they work themselves down to the bone! Does that sound like something you are struggling with? There are helpful tools and resources that sellers like you can use to streamline your process and save money in the process. Find out what your business needs to do eliminate wasteful expenditures by listening to this informative episode of The Amazing Seller, you don’t want to miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:45] Scott welcomes Greg Mercer to the podcast. [6:30] Greg and Amazon talk about Amazon fees and how to save. [10:00] Breaking down Amazon seller account costs. [15:30] Where you can start to cut costs. [22:00] Why you should check out Fetcher. [28:15] Understanding reasonable refund rates. [34:00] Closing thoughts from Scott. RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/live Fetcher Empire Flippers
For the show notes (guest bio, summary, resources, etc), go to: www.lifteconomy.com/podcast
Being an entrepreneur means you are going to have your ups and downs all the time within your business while you're growing and scaling! In today's episode learn about... When is it a good time to take a step back with a product or marketplace? What is the price of managing 7 VAT numbers in Europe? What is inventory turnover like in Europe compared to the US? How can you set up your business for the best success Useful Links Take control of your accounting and look at the cold hard data of your business, take control today and sign up for Fetcher Take control of your cash flows before the Q4 rush. Sign up for Payability today and get your Amazon payouts next-day, every day instead of waiting weeks for your money. Sign up here! The post How to Quickly Correct a Mistake and Get Your Business Back on Track to Success ALL-168 appeared first on FBA Allstars.
Have you ever wanted to get the real scoop on which tools will help you succeed the most as you build your ecommerce business? How do you pick which ones to buy and when? On this episode of The Amazing Seller, you’ll hear from Scott as he breaks down which tools are the most helpful for the early stages of your brand building process. Don’t get duped by the hype and excitement of every tool that comes out on the marketplace. Take the hard-won wisdom that Scott has collected over the years and learn from his perspective. Don’t miss a minute of this helpful episode! Why should you use ecommerce tools? As you grow into your role as a business leader, you are going to have to make tough decisions like when to hire staff or virtual assistants. Before you even get to that step, you should really consider utilizing the wide range of ecommerce tools that are available in the marketplace today. Why should you use ecommerce tools to help you build your business? Simply put, an automated and streamlined system will save you time and money in the long run. To hear Scott’s take on why successful ecommerce business leaders use tools, make sure to listen to this episode of The Amazing Seller! What is Give Away Boost? You’ve heard Scott talk about building a launch list but did you know that there is a tool that he’s developed with his friend, Chris Guthrie that will help sellers like you get your list started? The tool is called Give Away Boost and it was built from the ground up specifically for ecommerce sellers. Scott has put this tool into action with his new brand which has been able to put together a list of about 20,000. Find out how you can get similar results using this plugin tool as Scott expands on this and more helpful tools on this episode of The Amazing Seller! Why you should use Convert Kit. One of the biggest questions out there when it comes to utilizing a launch list is what to do once you’ve built the list. The last thing you want is to stress out about when to send out your content and how to remind your followers of the great deals and contests that your brand is pushing. The ecommerce tool, Convert Kit will help you as you navigate the next step of pushing content to your assembled email list. Scott is confident that Convert Kit will help you push content and emails to your email list better than most of the other options in the marketplace today. Hear more about Convert Kit and other helpful ecommerce tools from Scott on this episode of The Amazing Seller! How Fetcher can help you make sense of all your accounting needs. Let’s face it, most business leaders aren’t equipped to handle all the accounting attention and details that are needed for a business to run smoothly. Most leaders suffer through the ins and outs of accounting for way too long and end up driving themselves crazy. If you can’t afford an employee to take care of the accounting piece for you, consider using an easy to understand accounting tool like Fetcher. Learn about all the cool aspects and advantages that Fetcher brings to the table on this episode of The Amazing Seller! Don’t miss this informative episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [5:00] Why should you use ecommerce tools? [10:00] How Scope can help sellers like you. [12:30] What is “Give Away Boost?” [16:00] Scott talks about how you can use the tool, Convert Kit. [18:00] What is the benefit of using Salesbacker? [21:00] How the tool, Fetcher can help your business. [26:00] What is Ignite and how can it help? [31:00] More tools and tips to help you succeed. [34:00] How split testing is made easier with Splitly. [37:00] What is Clickfunnels and how can it help you? RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/resources www.theamazingseller.com/js www.theamazingseller.com/start www.theamazingseller.com/scope www.theamazingseller.com/boost www.theamazingseller.com/buildlist www.theamazingseller.com/email www.theamazingseller.com/followup www.theamazingseller.com/fetcher www.theamazingseller.com/ignite www.theamazingseller.com/ppc www.theamazingseller.com/splitly Salesbacker www.cpaonfire.com www.taxjar.com Mail Chimp Convert Kit Merchant Words ClickFunnels
What does it take to have a successful Black Friday or Cyber Monday for your ecommerce business? How can you extend that success to the rest of 4th quarter? On this episode of The Amazing Seller, you’ll hear from Scott as he goes over his new brand’s recent Black Friday and Cyber Monday sales numbers. If you’ve been around the TAS community for very long, you know that Scott’s not bragging when he shares these numbers. He wants to motivate sellers like you and give you the tools you need to experience the success that he enjoys. Make sure to listen to this episode as Scott reveals six takeaways from his recent successful sales numbers. Build an email list What is an effective way to test new product ideas? What will it take to drive sales and strategically spike your sales at any given point in time? Imagine what it would mean to have a constant connection and your finger on the pulse of your customer base. On this episode of The Amazing Seller, you’ll hear from Scott as he stresses the importance of building an email list. Many long-time TAS followers know that Scott is passionate about getting all his listeners on board with building their own email list. For good reason! Scott and his team have seen the power and effectiveness of an email list and how it can help launch a brand into sustained success. To hear Scott expand on this topic and much more, make sure to listen to this episode! Make sure you have real expectations One of the most frustrating things in life is to go into an endeavor expecting one thing only to get a completely underwhelming and disappointing result. Have you had one of those experiences lately? Don’t let that be the case for your venture into building an ecommerce business! If you follow the advice and insights that Scott and his team share, you won’t hear any “Get rich quick” concepts or “Overnight success” stories. Scott wants to help sellers like you succeed but he’s not willing to talk the talk without having walked the walk. Listen to this episode of The Amazing Seller as Scott explains how he runs the TAS community and why it’s important to tune out the voices who make big promises with little effort! Lay the groundwork before you can experience success As Scott teaches, if you want to succeed, you’ve got to put in the work. He often gets asked, “Is it too late to get an ecommerce business up and running even in the throws of the 4th quarter?” Scott always responds by saying that it is never too late to start but it’s important to know you probably won’t see results for a while. In his experience, it all comes down to laying the right groundwork before you can expect to see the results you hope for. To hear more about Scott’s story and what it takes to build a successful ecommerce business, make sure to listen to this episode of The Amazing Seller! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:00] The new brand’s success on Black Friday and Cyber Monday. [9:00] Scott breaks down his recent Facebook post. [13:30] The advantage of laying the groundwork. [15:00] Scott’s 6 takeaways from Black Friday/Cyber Monday success: #1 Just Start! [16:30] #2 Launch multiple products. [20:30] #3 Be patient. [22:00] #4 Build an email list. [25:30] #5 Real expectations. [28:00] #6 Never give up. [30:00] Scott recaps all 6 takeaways. RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/ask www.theamazingseller.com/start www.theamazingseller.com/buildlist www.theamazingseller.com/workshop www.theamazingseller.com/447 Fetcher
Todays Amazon Insights! Who is Chris Rawlings? What is the way to go to raise large capital? What is Chris's story? What are the benefits of enterprise selling? Why hasn't Chris sold his business? Why did Chris move to San Fransisco? How big is the team and how much did Chris raise? What are the two opposite mindsets? How can you pivot the business model? What is the benefit of going from bootstrapped E-commerce world to the venture-funded world? What advice does Chris have for founders? Useful Links Sign up to Fetcher today and start keeping better track of your numbers! Check out my new Syndicate Investor podcast! Check out Upfund, start crowdfunding for your Amazon business today! Check out Chris Rawlings automation platform today! The post Interview with Chris Rawlings From Judolaunch and how to how he went from Bootstrapping E-commerce to Venture Capital ALL-179 appeared first on FBA Allstars.
Being an Entrepreneur means you are going to have your ups and downs all the time within your business while your growing and scaling! In today's episode learn about... What is the price of managing 7 VAT numbers in Europe? When is it a good time to take a step back with a product or marketplace? What is Inventory turnover like in Europe compared to the US? How can you set up your business for the best success Useful Links Take control of your accounting and look at the cold hard data of your business, take control today and sign up for Fetcher Take control of your cash flows before the Q4 rush. Sign up for Payability today and get your Amazon payouts next-day, every day instead of waiting weeks for your money. Sign up here! Invest today in tech start-ups today with the best possible companies for returns. If you enjoyed today's dose of Amazon and want more, Subscribe and leave an Itunes review! The post How to Correct a Mistake Made in your Business and Get Back on Track to Success ALL-168 appeared first on FBA Allstars.
Todays Amazon Insights What is the importance of monitoring PPC seasonally? What is the best System for PPC in a seasonal Business? What is the benefit of knowing conversion rate data? What happens if you lose money with PPC in off season? Useful Links Sign up to AIHello for $10 a month today, Start forecasting your sales and inventory today for the best price and useability! Get a 30 Day Free trial with Sellics instead of 15 with this link, Sign Up Today! Start improving your ACOS and profitability today with PPC entourage save 15% today with codename fbaallstars Start Accounting today and knowing how your business is performing, Fetcher is a Greg Mercer developed software at which I highly recommend! Contact Mike at mike@ppcentourage.com Having Cashflow issues? Sign up for Payability today and start getting paid daily instead of fortnightly! Contact Brent - brentc@payability.com Email Sales Team - sales@payability.com Sales Team Number - (646) 494 8675 Join the fbaallstars Facebook group to Network with over 6300 Amazon Sellers to figure out how to dominate Amazon! Need Help Growing Your Brand? Today's Sponsor GlobalAMZ helps consumer brands scale and expand on Amazon, at home and internationally to build your brand big time without the work. The post Find out How you Can Dominate with PPC with a Seasonal Business all year round! ALL-163 appeared first on FBA Allstars.
Increasing your conversion rates is key to getting your business doing much better, Tune in to find out.. What are exponential gains? What are the gains of higher conversion rates? What is enhanced brand content? What are the benefits of optimizing your listings? Whats the difference between margins and ROI? Useful Links Keep track of all your costs and save money with Fetcher, Click the link to get a 30-day free trial! New to copywriting? Check out the Amazon Copywriting Bible to learn the best and most effective way to word listings to get conversions. Sign up for Payability today and start getting paid daily instead of fortnightly! Contact Brent - brentc@payability.com Email Sales Team - sales@payability.com Sales Team Number - (646) 494 8675 Did you Enjoy today's episode? If so check out www.fbaallstars.com/itunes and leave us a review :) New to the Podcast? Check out our Get Started page here to go faster growing your Amazon business! Need Help Growing Your Brand? Today's Sponsor GlobalAMZ helps consumer brands scale and expand on Amazon, at home and internationally to build your brand big time without the work. The post Find out How to Increase your Conversion rates on Amazon and How to Keep Track of your Numbers ALL-162 appeared first on FBA Allstars.
Today's Amazon Insights How did Gregor get into Amazon? What is the sales volume from Germany and whats the market like? How do you deal with the language barrier? How does the lifestyle of a country affect what products can sell well? What is the importance of systematizing? What is the difference between PPC in the US vs Europe? What happens if you over expand? What is the importance of margins and turn of inventory? When is it good to go with Pan EU? What is Pan EU? What are the benefits of being registered for VAT? Useful Links Dominate your competitors with bidding the most high-end keywords, sign up to PPC entourage today and get the advantage! Taxes in Europe are a nightmare, the best way to streamline your VAT is by taking on FBA Hero, This has made expanding to Europe 100x easier sign up today to streamline your taxes in Europe. Each country has regulations that need to be followed, to avoid having inventory imported into a country and destroyed due to regulations check out Import Dojo to find out all the information to save you the risk! Aside from filing your taxes you also must keep up with them to remain profitable, Fetcher allows you do this for $19,99 per month for all marketplaces, check it out to get a 30 day free trial and to get get on top of your personal accounting Need Help Growing Your Brand? Today's Sponsor GlobalAMZ helps consumer brands scale and expand on Amazon, at home and internationally to build your brand big time without the work. The post Interview with Gregor and How Global AMZ can Make Your Business Conquer the European Markets ALL-157 appeared first on FBA Allstars.
Today's Amazon Insights How does Shane build an Elite team and run it efficiently? What can happen with bad leadership in a business? What are Shanes Goals? How did Shane get into Amazon and How did Fetcher get Built? What does Fetcher do for your business? What is the Primary Metrics that are key to doing well with Amazon? What is the biggest Challenge with Amazon? What is important when it comes to Inventory Managment? How big of a team if it take to build good software for Amazon? Useful Links PPC can cost an absolute fortune if you're not careful, PPC Entourage helps me add new performing keywords from automatic campaigns to the manual campaigns and blacklist negative keywords from Automatic Campaigns. Get 15% off with the code allstars Get a 30 Day Free Trial with Fetcher to better your accounting and save money, Starting $19 a month and covers all marketplaces to help you keep track of your profits and revenue. Amazon is always trying to short you out of money and not reimburse you for inventory, Helium 10 has got me back thousands, definitely recommend this if you want to get money back. If Cashflow is an issue for you, bypass the time with Payability and get paid daily instead of fortnightly, this way you can have the cash flow to order your inventory on time without worry! New to the Podcast? Check out our Get Started page here to go faster growing your Amazon business! Need Help Growing Your Brand? Today's Sponsor GlobalAMZ helps consumer brands scale and expand on Amazon, at home and internationally to build your brand big time without the work. The post Interview with 6 Figure Seller Shane and How Fetcher Is Revolutionizing Accounting for FBA ALL-153 appeared first on FBA Allstars.
Recently my second Amazon account had me locked out of my account, here are some ways to prevent that if your domain name expires or Amazon delete an email of your account. Have multiple Gmail accounts that cannot be locked out as a backup. Be prepared to deal with Seller Support until it's fixed. Keep watching listings to make sure they are not inactive. Check out Fetcher with the link below www.fbaallstars.com/fetcher New to the Podcast? Check out our Get Started page here to go faster growing your Amazon business! Need Help Growing Your Brand? Today's Sponsor GlobalAMZ helps consumer brands scale and expand on Amazon, at home and internationally to build your brand big time without the work. The post How to Avoid Getting Locked out of your Amazon Account ALL-148 appeared first on FBA Allstars.
You know Scott only brings the best guests on The Amazing Seller that give you value and insights into selling on Amazon and building your business. On this episode, Scott’s done it again with guest Greg Mercer. Greg knows the industry intimately and wants to help entrepreneurs like you get the most out of your efforts to make a profit. He’s created a great application called “Fetcher” that will help you navigate the processes and systems involved with selling on Amazon. This is a helpful and information packed episode that you don’t want to miss! Underestimating fees and expenses selling with Amazon With some of the recent changes at Amazon regarding their storage fees, it’s good to get a helpful perspective from industry leaders like Greg Mercer. On this episode of The Amazing Seller, Scott and Greg go over some tips to make sure you don’t overpay for storage fees, product returns, and more! This is a great chance to understand some of the more complex aspects of selling on Amazon. Make sure you grab pen and paper when you listen to this episode! Are you leaving money on the table? As a business owner, you want to make sure every dollar counts. You try to find every possibility you can think of getting the most value out of products you sell and systems you use. Greg Mercer joins Scott on this episode of The Amazing Seller to help you make sure you aren’t leaving money on the table with your Amazon business. Greg and Scott’s insights will help you understand the processes and in’s and out’s of Amazon's Seller platform. If you want to know how to make the most of your efforts, make sure to listen to this episode! Check out Fetcher - no RISK! Do all the software and tools available get your head spinning sometimes? There are so many options out there it can be hard to pick just one. To cut through the complexity, Scott’s invited Greg Mercer on the show to describe the benefits of his application, “Fetcher.” Greg has such confidence in the value and benefits Fetcher will give you as an Amazon seller that he’s giving away a FREE 30-day trial. Don’t worry about giving your credit card info. Just check out this great application and hear about all the benefits on this episode of The Amazing Seller! Is it too late to get into selling on Amazon? Are you wondering if it’s too late to get started selling on Amazon? You aren’t alone! Scott and Greg get this question a lot. Don’t be discouraged, it’s not too late. You can jump on board and find success and independence. Make sure to catch this episode of The Amazing Seller as Scott and Greg give an update on the state of the marketplace and how you can get involved with helpful tools and insights. This is an episode you don’t want to miss! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:30] Greg Mercer joins the show. [5:45] A checklist to catch mistakes you might be missing. [14:22] Underestimating fees and expenses. [23:30] PPC spending. [27:00] Figuring out FBA fees. [31:00] The advantages that Fetcher can give you and how it works. [41:30] Answers to common questions that Greg gets about Fetcher. [45:30] Greg talks about a great Fetcher deal for TAS listeners. [49:30] Some parting advice and insight from Greg. RESOURCES MENTIONED IN THIS EPISODE Wave Quickbooks Fetcher Get a great deal on Fetcher - HERE Freshbooks Steve Chou
The Future of Amazon 2017 The future of Amazon is going to be challenging for Amazon sellers. Products are becoming more competitive and this making the Amazon space more congested than before. Therefore, people need to find a way that they can assert creativity in their sales by creating something original or by adding something original to the already existing products. One Amazon seller found a way to improve a product that already existed. By adding a feature she was able to become the only seller in that space with that kind of product. Now she’s taking home over $100,000 in the last 6 months. There are numerous ways that one can do this. The most basic form of creativity originates from understanding what feature of a product attracts the consumers. Then come up with a way that you can alter the originality of the product to make it unique from the original. It is important to understand that just because you have created a unique product that is one of a kind, does not mean that getting sales is going to be easy. It is best to learn ways to convince people that what you product is what they should be spending money on. This can be done through pay-per-click campaigns to gain attention. This is one of the ways to enhance private label space in the competitive market. Diversification of Marketplaces Diversification is the key to success in making sales right now. Just because a specific product is selling, does not mean that it will still be in demand in the future. Diversity also applies in terms of market as it is important to not only focus on one location but rather try and access other countries in order to widen your perspective. The future of Amazon is going to be having a presence in many different marketplaces. We’ve seen how politics can affect your business in the Brexit vote and the election of Trump. The GBP lost value and now you won’t make as much money by selling to the US. For US seller, the new president’s stance on imports might make it more expensive to buy from China. Also, if you plan on selling in the European markets, you have VAT to deal with. Having clarity in your numbers is very important in improving your sells. This does not only mean having knowledge of how many products you are selling but rather understanding how to set your targets using your expenses. This entails having viable knowledge on how to minimize refunds and take advantage of reimbursements. These are just some issues that a seller needs to be aware of. Be sure to head over to amazingfba.com/shane for all the interviews and a list of resources available. If you need help with your numbers, please head over to Fetcher and give it a shot. Watch What Fetcher Will Do for Your Amazon Accounts Shane Stinemetz Part 3 of 3
Once again we are joined by Shane Stinemetz to discuss more ways to use Fetcher and improve your Amazon listing. Preventing Refunds The best way of managing sales is being in touch directly with your customers. You can send emails to your buyers to ensure they are satisfied. This gives you an opportunity to understand the consumer demands as well as grants you the opportunity to intervene with problems before they happen. It also helps discover quality issues that you can take to your supplier. This will, in turn, boost your Amazon profit. If a customer is not satisfied with their product, it’s better that you ship them a new, free product rather than them getting a refund through Amazon. This will also help prevent the buyer from leave negative feedback. This is huge. If you get over 1% negative feedback, you run the risk of having your account suspended. How Fetcher can Boost Amazon Profit Fetcher is currently the best solution for those who do not have an accounting background and that need to keep their profit and loss numbers in check. Fetcher is suitable for those who tend to have a general understanding of accounting, but not super high-level. It was built because 80% of people who sell on Amazon stated are not confident in their Amazon profit and sales reports. The software helps make raw data available for the average sellers who are struggling with their accounting information. They need to be looking for ways to improve their business. Fetcher, therefore, takes raw data and simplifies it. The software helps Amazon sellers make better business decisions that will improve their Amazon profit through their knowledge of transactions. Fetcher integrates a seller’s account with Amazon’s API to help the users handle complicated calculations that strain their understanding of how to maximize their Amazon profit and sales. Fetcher helps you understand your sales numbers so you can better compete with these larger companies. How to Set Targets to Maximize Amazon Profit The discussed matrix are crucial in setting targets. This begins by first understanding where your business has been and where your business currently is. This gives you an understanding of how your business is currently performing. It is very important to have historical data. In setting targets, you need to assess if there is an upward trend in sales. In the case there is no upward trend, then you needs to analyze what needs to be done to increase sales by setting quantifiable goals. It’s not enough to set a goal that you will increase sales by 5%. It needs to be a measurable goal to get you to that 5%. One of the best places to set the targets is recurring fees. Recurring fees are very much about inventory management. After 6 months, Amazon hits you with a long-term inventory fee. Fetcher has an inventory tool that can assist with preventing overstock. By knowing how much inventory you hold and how much you’re selling, it is easy to tell when the inventory will run down. This helps in reducing the inventory fees. This is unique because it involves setting goals for expenses rather than for sales. It makes sense to create targets based on things that is easy to have control over. Inventory is easier to control since sales are sometimes unpredictable. Be Realistic It is great to have long term goals for sales but still important to set short-term, achievable goals. The best way is to understand how to fix refunds by having automated emails and communicating with customers to reduce the number of refunds. This helps in understanding margins in the end that can help you make targets that are quantifiable. Therefore, in setting targets, you should set targets over factors that they can easily control and forecast. It is easier to influence your costs rather than sales. Watch Common Amazon Profit and Loss Mistakes with Shane Stinemetz Part 2 of 3
It is important for any business to measure its profit and loss as this helps in determining the direction of the business. It helps in understanding if the business is headed in the right direction or if there are changes that need to be implemented. Most people, when starting a business, do not have a financial perspective of their businesses; instead, they only pay attention to the sales they make. This mentality does not look at the cost of operation and how it affects the profit and loss figures. Without tracking the cost, it is simply is moving forward making business decisions without the crucial data. This will ultimately hurt your Amazon sales. Today we have Shane Stinemetz of Fetcher to help us understand this complicated subject. Importance of Understanding Profit and Loss Understanding the profit and loss information of a business helps in setting up goals and targets. It will help the business move forward and maximize Amazon sales. This helps in making better business decisions. It will give you the information you need to understand where your business stands at a given time. With Fetcher, you don't need a financial background to understand this data. Understanding expenses helps you determine what you are spending on a sale. This includes money spent and fees such as shipping, custom fees and other business expenses. Cost of goods refers to the cost of manufacture and getting the products in the market. It is important not to summarize your costs when handling the data as this will give you a clear picture of where money is spent and help in developing a plan of deducing the expense. How to Calculate Profit from Amazon Sales You get your profit by subtracting expenses from sales. This helps in understanding the amount of money made and the margin of every product. This is a laborious task. It involves management of big data which discourages many people. Refunds are reimbursements and are critical in sales because they are offsetting sales that bring in negative sales and this is a loss to the sellers. Fortunately, Fetcher makes all this simple by automating the process. Challenges in Managing Profit/Loss Data The biggest challenge that people face is that they are not aware of costs that they incur. This can include shipping and storage because they mainly concentrate on the sales alone. These recurring fees are hidden deep in the reports. Because of this people do not give it the attention it deserves. It is also important to know how to deal with refunds as this will improve Amazon sales. Returns affects your rankings. It’s important to get in front of the refund process. The first way to do this is to change the mindset from the idea that returns are part of the business. Therefore, the first thing is to track the return rates of the products over time. Secondly, you needs to communicate constantly with the customers in order to understand any quality issues that the customers face. This limits negative comments and reviews that customers make as well as reducing the chances of products being returned. Lastly, track down your reimbursements for any money that you are owed, such as of lost or damaged products. Fetcher will be implementing a new feature that will help get reimbursement from Amazon. Watch Amazon Sales with Shane Stinemetz Part 1 of 3
Does the recent news from Amazon regarding increased inventory storage fees have you worried? Are you scrambling to figure out what you are going to do about your shrinking profit margins? Don’t panic! Let Scott and Chris guide you through the information and give you some tips to understanding and dealing with storage costs. On this episode of The Amazing Seller, Scott and Chris will discuss tools that can help with inventory projection, how to plan ahead, and even take some questions from the Facebook Live session! Make sure to catch their helpful solutions. Understanding the storage rate changes from Amazon Whenever there is a sudden change or a change you didn't see coming, you’ll experience a bit of shell shock. It can leave you reeling and trying to make sense of what is going on. Many Amazon sellers are facing this situation with the current change to the Amazon inventory fees. Scott and Chris have the experience to walk through what all of this change means for you. Don’t let panic and fear set in. Take a deep breath and listen. The changes are simply Amazon’s way of expediting their sellers. They need to keep product moving so they are increasing long term storage rates. What this forces you as an Amazon seller to do is to think carefully about how much inventory you really need for the next three to four months at the Amazon storage location. If you think about it, this change can spur you on to be a more shrewd business owner. Listen to Scott and Chris break it all down on this episode of The Amazing Seller! A helpful tool to project inventory needs Information can be a helpful tool if you know how to use it. The wisdom to decipher and understand raw data comes often to those who have studied it and have spent a lot of time interacting with it. For most people, this seems completely out of reach and intimidating. Having one part to a two part solution isn’t only intimidating, it's frustrating. So when a tool, a tip, or person comes along to show you the way, you jump at the opportunity. That’s exactly what Scott did when he started using the online tool “Fetcher.” Scott knows a successful idea when he sees one and he has learned the value of using Fetcher. It’s tool that helps you makes sense of all the inventory data you have at your fingertips. To get ahead of the competition, Scott recommends checking out Fetcher. A lesson with inventory learned the hard way Some people have to learn the hard way. Scott has had his fair share of easy and hard lessons in life. On this episode of The Amazing Seller, Scott shares a lesson he learned from having some troublesome inventory that wasn’t selling quickly enough in Amazon’s storage. He took a great opportunity that Amazon was promoting which allowed him to pull most of this troublesome product at no cost. From that experience, Scott has learned some valuable lessons regarding packaging, inventory costs, and much more. To hear Scott expand on this lesson, make sure to catch this episode! How should newcomers approach inventory costs and volume? When you are just getting started on a new venture like selling on Amazon, unknown variables can be terrifying. That is a huge reason why Scott and Chris started their efforts toward coaching and helping people get the hang of this exciting industry! They are here to help break down the process and make it easier for entrepreneurial minded individuals to find success and financial independence. So when a new challenge like the rising costs of Amazon storage fees presents itself, Scott and Chris want to remove the fear and intimidation that might bring. On this episode of The Amazing Seller, Chris has some great advice he wants to share with sellers just starting out. If that’s you, make sure to listen in and find out how you can be smart with your inventory projections! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [1:25] Scott welcome Chris to the show. [2:00] Chris and Scott jump into talking about storage fees. [5:15] Understanding how Amazon is setting its storage fee rates. [6:50] Scott talks about a tool he’s been using called “Fetcher.” [9:20] How billing for storage fees works with Amazon. [10:45] Scott and Chris start taking questions from Facebook Live. [10:55] Have you used the inventory age report or any of the inventory reports that are available inside of Amazon? [11:50] What Fetcher can do over Amazon’s inventory dashboard tool? [15:55] Scott talks about a time when he had to pull inventory from Amazon storage. [21:10] How to project how much inventory you should have stored with Amazon. [27:35] How long can you store inventory at Amazon before the costs start rising? [32:20] For someone just starting out, how should they think about these storage issues? [38:00] Know your numbers! RESOURCES MENTIONED IN THIS EPISODE Fetcher Jungle Scout
We have Greg Mercer on the show again. You can listen to our previous interview on product research, as well as one on supplier negotiations. Greg studied civil engineering at university and had a corporate job that he hated. He began selling on Amazon as a break from his day job. He managed to quit his day job and just do FBA full-time. He did that for about two years when he was frustrated by trying to find products to add. The best way to scale your Amazon business is by adding more products. Greg didn’t have a lot of capital to throw around so he wanted to find ones. Out of this need, Jungle Scout was born. Now he joins us to help us find the best products to sell on Amazon. Today, Greg is still selling on Amazon. He has released a few products in the last few months. He’s been working on Jungle Scout, and that has expanded into a quite a tool for Amazon sellers. There is Jungle Scout, which a research tool. Jump Send is a deal site to get you additional sales, as well as a follow-up sequence. Splitly is an AB testing tool for Amazon sellers. Fetcher, which is profit analytics. It calculates what you’re really making after refunds, promos, etc. All the numbers Amazon likes to hide from you. Let’s start with the one thing that every struggles with: finding something to sell. What is your first step to finding the best products to sell on Amazon? That’s a common issue. Everyone knows how good of an opportunity Amazon is, but it’s finding products to sell that is a struggle. The best products to sell on Amazon are ones that have existing demand, that means Amazon customers are already searching for it. You want products that have low competition and that have good margins. Those are the main things. Other things you may want to consider are whether they may infringe on any patents, and they don’t need to be licensed. Think of liability; if a person can hurt themselves with it, you may want to steer clear. Lighter, smaller items are generally less complicated. They are easy to ship and you don’t have to worry about oversize storage limits. Jungle Scout was created to solve that issue, but you can look on the Amazon’s best sellers page. You can get ideas from Pinterest, look at what people pin a lot. You can hang out in big cities where trends start first. Once you do that, make a list of product ideas and go to Amazon. There is actually a free way to find out how well a product sells. You can click on a listing, then look at the best sellers rank under the product description. Then you can go to junglescout.com/estimator. It’s a totally free tool, you don’t even have to put in your email. You put in that sales rank and it will give you an estimated amount of units that product sells on a monthly basis and see what the demand is. You say you want high demand and low competition, can you define that in some way, and how do you find that out? For demand, you want to look for products that are already selling on Amazon. A beginner mistake is that people “know” that a product will do well if it gets on Amazon. A small percentage of the time, that might be true, but more often than not people are wrong. It’s much safer and less risky to go with something that is already selling. I want to see 2000 units a month, being sold on Amazon. Let’s use a coffee cup as an example. If you search “coffee cup” on Amazon. Then take the top 10 listings, or however many are relevant. Let’s say 8 are selling coffee cups. Then click on each of the listings, get the best sellers rank. This is helpful because it tell us how well this product is selling. This number, by itself, is very difficult to interpret. However, at Jungle Scout, they have come up with an algorithm that can estimate how many units are sold based on that number. It changes on a daily basis and they have a full-time data scientist that is always updating this. So, get that number for each listing, find the units sold on Jungle Scout and add them up.
Establishing and running a successful eCommerce business is a challenge for anyone - no matter how experienced or talented you are. There are so many blind spots and unknowns, it’s helpful to have some experienced advice going in. That’s what the Friday “Ask Scott” episodes are about - Scott’s answers to YOUR questions. You’ll hear him deal with all kinds of issues - from getting started to pivoting into bigger and better ideas outside of Amazon. You’ve got to hear this one, it’s got some great questions and good answers. Cash flow for a new eCommerce business: How do you do it well? Getting started with private label sales is not an easy thing, especially if cash is tight. But even if you have a lump of cash to start with you have to be able to stimulate sales in a way that keeps your cash flow consistent. If you can’t do that you’re going to run into all kinds of problems keeping inventory available, which in turn causes your search engine rankings to be inconsistent. If you want to hear Scott’s advice about managing cash flow, including some cool software or app ideas, be sure you take the time to listen. I got damaged custom merchandise from my supplier, should I return it? A listener called in to ask a very interesting question on this episode. He received some customized products from his supplier but they are damaged. He’s not typically shy about returning defective or damaged products but in this case, since they have his logo on them, he’s concerned about returning them. Why? Because he can envision the supplier fixing them, then selling them on Amazon themselves, bringing disrepute to his brand. What can he do? Find out how Scott suggests he avoid that possibility, on this episode. How to optimize a product bundle effectively. You’ve heard Scott talk a lot about creating product bundles to build a second listing on Amazon that can generate cash flow. There are all kinds of benefits to it, including the ability to rank for a different set of keywords than your original product. But that won’t happen if you don’t optimize the bundle listing well. On this episode, Scott answers a question about bundling complementary products and optimizing that new listing, and there are all kinds of tips he gives to help you do it right. You’ll want to hear this one. What are the best ways to move from retail arbitrage into private label sales? If you’ve ever sold products using the retail arbitrage model you know that it’s not a model that you can scale very well, simply because your product supply is inconsistent. You can’t expect to build a business on somebody else’s brand. So how can you make the switch from retail arb to private label sales? A caller asks for Scott’s advice about that very thing on this episode and Scott gives 3 free resources he can tap into to teach him the step by step process to get it done. Are you interested? You can use the same free resources too, so be sure you listen to find out what they are. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:40] What does it mean to think in terms of “abundance?” [9:59] QUESTION ONE: How did you handle the issue of cash investment in your business and ongoing cash flow? [18:15] QUESTION TWO: What would you do if you received customized merchandise from your vendor that’s damaged? Would you send it back? [23:00] QUESTION THREE: Two complementary products that I’m considering bundling - how would you optimize the listing (bullets, etc.) [28:31] QUESTION FOUR: I’m thinking of moving from retail arb to private label sales. What is my best approach? RESOURCES MENTIONED IN THIS EPISODE www.TheAmazingSeller.com/ask - Ask your own question! www.TheAmazingSeller.com/FB - join the Facebook group! Post from the Facebook group Scott mentioned. www.TheAmazingSeller.com/Resources (find Fetcher affiliate link) www.TheAmazingSeller.com/workshop www.TheAmazingSeller.com/start Jungle Scout www.TheAmazingSeller.com/189
This episode we're talking about part 2 of Carroll/Fetcher's 'Looking at one thing and thinking of something else' titled 'Observations', art in public spaces and Infinite Mix.
Today on the Small Business show we are joined by Greg Mercer of JungleScout! Greg shares his story of "escaping employment" to become a small business owner, first by selling wholesale products on Amazon, then developing private labeled goods to distinguish his company with quality products and customer service. Along the way, Greg realized that he could really use some software that would help him figure out what products to sell on Amazon by tracking demand, sell-through and other data. Since no such software existed, Greg decided to create it and JungleScout was born! The company now provides a number of different analytic tools for Amazon sellers along with other products like ReviewKick, Splitly and Fetcher. Listen in and we guarantee you'll learn as much as Dave and Shannon did during their chat with Greg!
Our guest today is Greg Mercer, the founder of JungleScout. Jungle Scout is an application that pairs with a seller's Amazon account. The software offers a suite of tools for Amazon sellers to help them optimize their product and the product reputation. Greg also has his hand in other software tools such as Fetcher, Spitly, and Review Kick. On today's episode, Greg tells us about how Jungle Scout got its start and how their products complies with Amazon's new system changes. The topics we covered today are: Greg's digital nomadic lifestyle Jungle Scout's product database Jungle Scout's uses to Amazon sellers Greg's rules of thumb Why Jungle Scout was created The development of Spitly and its uses Beta testing with Fetcher Using Review Kick Greg's opinion of where Amazon will be in 3 years Resources Mentioned Today: JungleScout.com Spitly.com Fetcher.com Review Kick Amazon If you have any questions or anything you'd like us to discuss on the podcast, please go to ecomcrew.com and fill out the contact form. Also, we would really appreciate if you would leave us a review on iTunes. Thanks for listening!
Bienvenue dans le quarante-cinquième épisode de CacaoCast! Dans cet épisode, Philippe Casgrain et Philippe Guitard discutent des sujets suivants: JBNHexView - Philippe a oublié de mettre JBNHexView dans les notes de l'épisode 44 OS X Lion? - Mac OS X est de retour! GitX - Une nouvelle branche pour ce projet qui languit HTTP Fetcher - Une classe pour récupérer des données HTTP Mobile Bookmark Bubble - Petite librarie pour indiquer aux usagers comment mettre votre appli web sur leur iPhone Ecoutez cet épisode
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