Podcasts about Design brief

The Design Brief is back and this time I'm chatting with another member of The Society of Australian Golf Course Architects, Ryan Van Der Veen.Ryan joins me to chat about his career, beginning with his time in golf course construction from a young age back in the USA where he was born. After getting his start using heavy machinery on weekends and school holidays, it was during his time studying at Purdue University where Ryan was given an opportunity to work with the late great Pete Dye with the reconstruction of their golf courses.From this early association with Pete Dye, Ryan was offered an opportunity to work at a golf course Pete Dye was building that in time would become the revered Whistling Straits Golf Course!Along with working with Pete Dye, Ryan spent a number years working as part of Greg Norman Golf Course Design team outside the USA including constructing the spectacular new Doonbeg in Ireland. It would soon turn that Ryan was asked to work in Australia with the Norman design team at a new golf course being constructed outside Adelaide in South Australia, when things soon changed thanks to the GFC! Ryan worked on a few other projects leading the Norman design and build team at some of our well known golf courses including Grange in Adelaide and Cathedral Lodge in Victoria, before life would soon see Ryan stay here in Australia and start his own golf course design business - Van Der Veen Designs.Join us for a great yarn hearing some wonderful stories from Ryan of building and now designing some great golf courses.You hit 'em clean and we'll keep 'em green!⁠The Golfing Greenkeeper - Instagram⁠⁠⁠⁠⁠⁠The Golfing Greenkeeper - Facebook⁠⁠⁠⁠⁠⁠⁠⁠The Golfing Greenkeeper TV - YouTube⁠⁠Send me an email to - thegolfinggreenkeeper@gmail.comPeople and places mentioned in this podcast:Ryan Van Der Veen - FacebookRyan Van Der Veen - SAGCA Profilesagca.com.auPete Dye - WikipediaPalmira Golf ClubPurdue University Golf ClubWhistling Straits Golf CourseBlackwolf RunBarefoot Golf & ResortTrump International Golf Links - Doonbeg CopperClub The Dunes - Port HughesThe Grange Golf ClubEastern Golf ClubCathedral Lodge & Golf Club - Greg Norman Golf Course DesignNew South Wales Golf ClubThe Huntley Development - Landscape ConceptGlenelg Golf ClubDye Designs GroupGreg Norman Golf Course DesignLove Golf DesignFazio Design

Rob Collins and King Collins Dormer are fast becoming well known throughout the United States of America, thanks in part to their design of cult hero golf course at Sweetens Cove Golf Club in Tennessee, and their big, bold, home run hitting design of the golf course at Landmand Golf Club in Nebraska, both under the former guise as King Collins. Apart from these special two designs, a number of other new golf course designs coming soon in the USA, and the addition of Trevor Dormer, thus becoming King Collins Dormer, they have something very new on their horizon. Their first new 18 hole course design outside the USA. And it will be at one of Australia's most talked about golf course destinations, 7 Mile Beach! Yes, with the 1st 18 hole course designed by Clayton DeVries Pont (CDP) soon to be open for play, King Collins Dormer are champing at the bit and ready to begin the design and construction of their addition, to not only this incredible golf site, but the Australian golf landscape!Recorded during US Masters week, Rob Collins and I discuss his background to give the wider Australian audience a better understanding of just who both he and King Collins Dormer are. Oh yeah, and as it turns out, there's the uncanny prophetic skills of Rob picking the Masters winner after just 1 round! Rob takes us through his career in golf course design and we ride the wave of emotions that he has experienced to get to where he is today beginning with his first golf course baby - Sweetens Cove. From Sweetens to Landmand, and the small public 9 hole golf course redesign of Overton Park in the middle, would prove significant to the public's understanding of what the formerly known King Collins design team was capable of. Their fun, engaging, interesting and considerably entertaining designs had them standing out of the crowd. Enter the not yet open, 7 Mile Beach golf complex, the vision of Australian professional golfer and now golf course developer Mat Goggin, and the world has the ingredients for something truly sensational.For all the fans out there of Australian golf courses and Rob Collins, this is one conversation you don't want to miss out on. Join me for some fun and insight with Rob as I get my fan-girling on and he butters us up to get even more excited about 7 Mile Beach in Hobart, Tasmania!You hit 'em clean and we'll keep 'em green!The Golfing Greenkeeper - InstagramThe Golfing Greenkeeper - Facebook⁠⁠The Golfing Greenkeeper TV - YouTubePeople and places mentioned in this podcast:King Collins Dormer7 Mile BeachSweetens Cove Golf ClubLandmand Golf ClubOverton Park Golf CourseBounty Club21 Golf ClubSand Hills Golf Club - WikiPinehurst No.2St Andrews Links - The Old CourseRoyal Dornoch Golf ClubThe Royal Country Down Golf ClubEP.84 - The Board Room: Mat Goggin (7 Mile Beach) - AppleEP.84 - The Board Room: Mat Goggin (7 Mile Beach) - Spotify

Thanks to The Society of Australian Golf Course Architects, The Design Brief is back! Richard Chamberlain may not be a household name in Australian golf course architecture. As you'll soon hear, Richard is however extremely well experienced and has worked with some of those household golf course architecture names. From an early career in cartography Richard was soon to make a change into golf course architecture, probably in a way you won't see coming. Once in the game, with a couple of Australia's well known names such as Graham Marsh and Ross Watson, Richard was soon finding his was in the earliest days of CAD for golf course design and construction. Fast forward through some rewarding, and at times, tumultuous years, Richard is now well into his very own career as a golf course architect. As you'll hear, he is working on a number of golf course projects around Australia. One corner of his business that he has carved out in the industry himself, is that of mini golf course design. Different to the image that you conjure in your mind at the moment you first hear about mini golf, golf clubs and other golf facilities are seeing enormous benefits to adding mini golf to their established golf offerings. Join Richard and I as we theoretically travel the country discussing old golf course design and construction, new golf course design and construction, mini golf, short par 4's, and the odd beer story all in the name of learning more and gaining an insight into the mind of a golf course architect. People and places mentioned in this podcast: Richard Chamberlain Golf Design - website Richard Chamberlain Email - richard@rgcd.com.au Richard Chamberlain Phone - 0409 899 007 Graham Marsh - Planet Golf website Ross Watson - Planet Golf website Magenta Shores Golf Club Kooindah Waters Golf Club Terrey Hills Golf & Country Club Karratha Country Club Royal Hobart Golf Club Ocean Shores Country Club Wembley Golf Course Royal Fremantle Golf Club Palm Meadows Golf Course Meadowbrook Golf Club Cobram Barooga Golf Club Bankstown Golf Club Toowoomba Golf Club The Society of Australian Golf Course Architects (SAGCA)

Let's be real: your designers are NOT mind readers. So, if you want designs that look good AND convert, you need a solid playbook.  What's your goal? What's the project about? What do you want it to look like? Who even ARE you? These are the questions your brief has to answer, plus more about your intended audience and where you'll be placing things.  And, you need to define success. Throw those vanity metrics out the window—be upfront about what you really want to accomplish.  Plus, you have to be realistic about timing. How long does it take to make something and reformat it based on the platform? Is it relevant to what's happening in pop culture and/or your audience? Think FCA: fast, clear, actionable. Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

In the latest edition of the Design Brief, we sit down with Jay Hill, the Vice President of Advanced Technology at GE Healthcare, to discuss the company's approach to product development in the complex healthcare technology space.   Jay offers insights into:   GE Healthcare's deep engagement with clinicians at all stages of product development, from needs identification to prototype evaluation.   The "lead program integrator" role and its importance in managing the integration of complex, multi-disciplinary healthcare systems.   GE Healthcare's structured approach to monitoring technology trends and matching them with clinical problems to inform their product roadmap.   Exciting applications of AI in healthcare, from automating workflows to supporting clinicians in making better diagnostic and treatment decisions.   Advice for medical students and early-career clinicians on embracing the evolving relationship between their practice and advancing technologies. 

In this episode of the WLEI podcast, we speak with Regis Megina, a software industry veteran who has undergone a journey from Agile to Lean. Regis shares insights on:   How he transitioned from early frustrations with waterfall development to embracing Agile and Extreme Programming  The challenges he faced in spreading these new ideas, and why he ultimately sought a deeper understanding of Lean principles  Regis' current work applying Lean Thinking to startups and scale-ups, including creating educational materials and training programs  The importance of continuous learning, technical mastery, and developing team capabilities - rather than just focusing on process improvement tools.  For more insights into Lean Thinking applied to product development, subscribe to the Design Brief newsletter. 

You might think of real estate agents only for buying and selling property, but did you know that they have a heap of knowledge that can add value to your next renovation or new home project?In the previous episodes, I covered the cost of house construction to help you understand what your design ideas or your house plans might cost. In today's episode, we move on to the next step in the renovate or sell journey - property value and feasibility. You'll find out how a good real estate agent can help you answer your design brief and budget questions, and add real value to your home.I talk to experienced real estate agent Tim Douglas from Place West Estate Agents in Paddington, Brisbane.INTERVIEW QUESTIONS00:00 Introduction01:17 Do many renovators ask you for advice on their design brief and budget?05:48 What information can real estate agents provide regarding brief or budget?07:53 If someone is thinking of selling, should they talk to a real estate agent before they do any improvements?11:46 What are the most common features that make a house not worth renovating?16:59 For people putting together a design brief, what are the things that potential buyers always look for?20:33 Do swimming pools add value and are people looking for them?23:20 What is your advice on baths?26:02 Do very personal or unusual design features make a house difficult to sell?30:45 If you create a smaller home than others in the area, will it cause a problem when it comes to resale?37:25 When is the best time to approach a real estate agent to get advice?43:05 What are the typical relocation costs?46:33 What design information should people bring when meeting with a real estate agent?47:59 Key Points SummaryKEY POINTS SUMMARYThese are the key points from this episode:1. Firstly, if you've got design brief or budget questions, it's always worth talking to a few experienced local real estate agents to get their opinion, particularly if you're considering selling in under five years. Agents talk to buyers on a daily basis so they're in a unique position to provide information on features that add value and those that don't, as well as what buyers are prepared to pay for them. At the end of the day, it's your house, so you can do what you want. You don't have to follow the agent's advice, but I always think it's worth getting informed before you start spending any money, so there's no regrets later on.2. Secondly, it was interesting to find out the features of a house that add value in 2024. These vary depending on your location, but the most popular were: a second living area,an ensuite and walk in robe off the main bedroom,a mudroom for dumping clothes and shoes and bags, etc, on the way in from the car, and interestingly,a pool.3. The third point was that it's preferable to get advice from an agent as early in the design process as possible. This will ensure you've got clear direction forward on your design brief and most importantly, your budget, to avoid over capitalisation. Agents can provide advice on rough floor plans or even simply a discussion of your design ideas.IN THE NEXT EPISODENext week, you'll find out what's happening in the real estate market in Brisbane, south east Queensland and all around Australia in 2024, and what's forecast to happen into 2025.I'll be talking again to Tim Douglas from Place West Estate Agents in Paddington, Brisbane.RESOURCE LINKSTim Douglas, Place West Estate Agents,

You can't do everything. So you essentially have to make some ‘bets,' for lack of a better word. What is going to have the biggest impact with your audience?Focus your energy and budget there, to make the biggest splash you can.OK, that's a boring way to say it. So I like how my next guest worded it in his podcast guest application – ‘If you're gonna be a bear, be a Grizzly.'To hear the story behind that lesson, along with many more lesson-filled stories from throughout his career, I sat down with Clinton Bonner, Vice President of Marketing, Launch by NTT Data (https://launch.nttdata.com/).Launch by NTT Data is owned by NTT, a publicly traded company. It most recently reported annual revenue of over 13 trillion Yen, roughly equal to $85 billion at current exchange rates.Bonner manages a team of 10 and a $5 million to $10 million marketing budget. Stories (with lessons) about what he made in marketing:Empower your team with top designersThink, build, and scale like a product ownerIf you're gonna be a bear, be a Grizzly Trust great creative peopleDon't be afraid to let the deep work be the starDiscussed in this episodeGet a Scenario Analysis with this command in MeclabsAI.com (it's free to get started): /SNA analyze [specific scenario] for conversion rate impacts and suggest strategiesMeclabsAI is the parent organization of MarketingSherpaMarketing 101: What is a Design Brief? (with 2 examples) (https://sherpablog.marketingsherpa.com/design-2/marketing-101-what-is-a-design-brief-with-2-examples/)Product Management & Marketing: Surround yourself with the right people (podcast episode #38) (https://www.marketingsherpa.com/article/interview/product)Enterprise Solutions Marketing: You can make a big career, and still stay human (podcast episode #99) (https://www.marketingsherpa.com/article/interview/enterprise)B2B Marketing: Marketing shouldn't be about driving demand; it's about driving value (podcast episode #40) (https://www.marketingsherpa.com/article/interview/B2B)Get more episodesThis article is distributed through the MarketingSherpa email newsletter (https://www.marketingsherpa.com/newsletters). Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Hello! This is Episode 314, and in it, we dive into the second half of my conversation with Clare about building her new, sustainable home, on the Fleurieu Coast in South Australia. [For all resources mentioned in this podcast and a free, downloadable PDF transcript, head to www.undercoverarchitect.com/314] If you haven't listened to the first part of this conversation, I encourage you to go back and check out Episode 313. You'll hear Clare share details about shaping her Design Brief, choosing her team, and the sustainable choices she prioritised as she navigated the pre-construction process. You can find all of that, as well as photos of her project, at www.undercoverarchitect.com/313. In this episode, you'll hear more about Clare's project, especially the construction process, and how she got selective about where she chose to hang out online, and what kind of information she generally digested during her project.  Clare also talks about her mindset, sharing a lot of great insights about how she supported herself to be resilient and back her decisions.  She also dives into some detail about some of the choices that have made a big difference to her lifestyle and convenience in her home, and what she would do differently if she had her time over. And Clare also discusses her key drivers or priorities in her project, including designing a home for how she wanted to feel in it everyday, in the lifestyle she wanted to create with her family. Remember, if you'd like to grab a full transcript of this episode, plus information on the resources we discuss and photos of Clare's finished home, you can find all of that by heading to www.undercoverarchitect.com/314. Now, let's dive in! SHOW NOTES: If you're struggling with understanding the overall steps for your project, what you should be focussing on and when, or how to best invest your efforts, energy and money to get a great outcome in your future home, I've created something super helpful for you. Access my free online workshop “Your Project Plan” now >>> https://undercoverarchitect.com/projectplan This free workshop will really help you understand the best steps to take wherever you're at in your project, and how you can avoid some serious and expensive mistakes.  Plus, I'll share with you what to focus on and when, so you know you're getting everything in order for a successful project and beautiful home. And you'll get access to some great bonuses as well. LISTEN TO THE PODCAST NOW. RESOURCES MENTIONED IN THIS PODCAST: For links, images and resources mentioned in this podcast, head to >>> www.undercoverarchitect.com/314 Access my free “Your Project Plan” online workshop and awesome bonuses now >>> https://undercoverarchitect.com/projectplan Access the support and guidance you need to be confident and empowered when renovating and building your family home inside my flagship online program >>> https://undercoverarchitect.com/courses/the-home-method/ Just a reminder: All content on this podcast is provided by Undercover Architect for reference purposes and as general guidance. It does not take into account specific circumstances and should not be relied on in that way. You should seek independent verification or advice before relying on this content in any circumstances, including but not limited to circumstances where loss or damage may result. The views and opinions of any guests on the podcast are solely their own. They may not reflect the views of Undercover Architect. Undercover Architect endeavours to publish content that is accurate at the time it is published, but does not accept responsibility for content that may or has become inaccurate over time.See omnystudio.com/listener for privacy information.

In this episode of the WLEI podcast, we speak with Ben Armstrong, Executive Director of MIT's Industrial Performance Center, and Jim Morgan, Senior Advisor at the Lean Enterprise Institute. They share perspectives from Ben's extensive research on the history and future of US manufacturing and Jim's first-hand knowledge of developing new products and production processes.    In our discussion, we explore: The rise and decline of America's manufacturing expertise and how the decoupling of design and production has impacted innovation. Challenges currently facing small and medium manufacturers, and what investments they should consider. The role of industrial policy and government support in spurring new growth in US manufacturing. Emerging technologies like AI and how they could transform manufacturing operations going forward. This podcast was delivered to subscribers of The Design Brief, LEI's newsletter devoted to improving organizations' innovation capability. It is the second of four in a series on process development entitled “Making Things Well.”    Subscribe to the Design Brief newsletter by clicking here.

Electrification has given rise to new American automotive ventures such as Tesla, Rivian, and Lucid Motors. Aside from the powertrain, these companies are innovating the driving experience through breakthrough performance and by deeply integrating software into vehicle architecture.   These disruptions demonstrate exciting possibilities but raise a challenge: how can companies innovate while upholding customer expectations of quality?  In an episode of the WLEI podcast, LEI sat down with industry veteran and Lucid Motors' Vice President of Quality Jeri Ford to explore that question. Jeri has over 30 years of experience in the automotive industry, having held leadership roles at Ford and Rivian before joining Lucid.  The conversation explores:  How product development impacts quality downstream in manufacturing and supply chain.  The importance of collaboration between functions to achieve quality objectives.  Balancing speed and quality in bringing new vehicles to market.  Adapting processes for the integration of software and hardware in modern vehicles.  Building alignment and a culture of quality in a startup environment.  Listen to gain these insights and learn about the challenges facing the automotive industry in an era of technological change.   Be among the first to get the latest insights from LEI's Lean Product and Process Development (LPPD) thought leaders and practitioners. This article was delivered to subscribers of The Design Brief, LEI's newsletter devoted to improving organizations' innovation capability. It is the fourth of five in a series on quality entitled “Whatever Happened to Quality First? Rethinking Product Development the Wake of Recalls and Catastrophic Failures.” Click to read the first, second, and third articles.

Steve Lead is a freelance cover artist and industry podcaster, with many years' experience working on book cover designs in the publishing industry. Today, he sits down to help demystify the complicated process that goes into creating a book cover. We discuss briefs, trends, industry pay (or lack of it), the impact of thumbnail images on print books--and finally, the elephant in the room: the burgeoning technology that is generative AI, and what it might mean for us all.00:00 Introduction and Background03:08 Interactions with Authors and the Design Process07:03 The Design Brief and Constraints09:02 Pay and Salaries in the Design Industry12:04 The Impact of Thumbnails on Book Covers32:31 The Role of AI in Writing and Design34:00 Concerns and Fears about AI in the Creative Industry35:06 Legal Ramifications of AI in Publishing36:27 The Need for Accountability and Fair Compensation37:21 Controversies and Criticisms of OpenAI39:16 The Impact of AI on Artists and Creators41:14 The Dark Side of AI and Social Media44:34 The Use of AI in Social Media Platforms46:18 The Potential Benefits and Limitations of AI48:08 The Controversy of Cover Quotes on Book Jackets53:43 The Frustration with Front Cover Quotes

Hello! This is Episode 308, and in it, I want to discuss a Design Risk I see that creates problems for you from the get-go, in terms of how your project begins, and then the way that the design process progresses overall. This is a DESIGN RISK that can mean you waste time and money in any design process. At its worst, it can mean you end up with the wrong home - a home that doesn't suit you, your site, your budget or your lifestyle. [For all resources mentioned in this podcast and a free, downloadable PDF transcript, head to www.undercoverarchitect.com/308] As a reminder: DESIGN is one of my five factors that I believe threads through every decision and step in your project journey. The other four are COST, TIME, TEAM and YOU. It's understandable to be super excited and want to dive into the design process, and get things going asap. Often, by the time you've selected your preferred design professional or company to work with, you've been thinking about your project, and imagining your future home, for a LONG time.  But, if you don't take the time to create an effective design brief before you begin, you can waste a lot of time, money and effort in your design process.  And you can miss huge opportunities and benefits in the design process and the outcome in your future home that come from thinking about yourself, your lifestyle and what you need to best support it. So, let's talk about the DESIGN RISK of not creating a thorough, personal and effective design brief, so you can get this right before you begin any design work on your future home. Remember, if you'd like to grab a full transcript of this episode, plus information on the resources we discuss, you can do that by heading to www.undercoverarchitect.com/308. Now, let's dive in! SHOW NOTES: If you're struggling with understanding the overall steps for your project, what you should be focussing on and when, or how to best invest your efforts, energy and money to get a great outcome in your future home, I've created something super helpful for you. Access my free online workshop “Your Project Plan” now >>> https://undercoverarchitect.com/projectplan This free workshop will really help you understand the best steps to take wherever you're at in your project, and how you can avoid some serious and expensive mistakes.  Plus, I'll share with you what to focus on and when, so you know you're getting everything in order for a successful project and beautiful home. And you'll get access to some great bonuses as well. LISTEN TO THE PODCAST NOW. RESOURCES MENTIONED IN THIS PODCAST: For links, images and resources mentioned in this podcast, head to >>> www.undercoverarchitect.com/308 Access my free “Your Project Plan” online workshop and awesome bonuses now >>> https://undercoverarchitect.com/projectplan Access the support and guidance you need to be confident and empowered when renovating and building your family home inside my flagship online program >>> https://undercoverarchitect.com/courses/the-home-method/ Just a reminder: All content on this podcast is provided by Undercover Architect for reference purposes and as general guidance. It does not take into account specific circumstances and should not be relied on in that way. You should seek independent verification or advice before relying on this content in any circumstances, including but not limited to circumstances where loss or damage may result. The views and opinions of any guests on the podcast are solely their own. They may not reflect the views of Undercover Architect. Undercover Architect endeavours to publish content that is accurate at the time it is published, but does not accept responsibility for content that may or has become inaccurate over time. See omnystudio.com/listener for privacy information.

Have you ever wondered how clients end up deciding they need your design services? Have you ever thought about who's behind the decision to commission a building or an urban plan? In this episode, we talk about the people and the processes that come before your architectural projects are even commissioned. We do it with an urban planner who moved out of design to become a strategy consultant. After starting Blossity, he and his team have been working with global brands, capital investors and city leaders to shape places where people thrive. Their clients include Nike, Siemens, universities, and municipalities all around Europe. At Beyond Architecture we talk with Jorick Beijer. Music license via Pixabay: “Modern Chillout” by Penguin Music and “Chill Abstract” by Coma Media This episode has been realized with the financial support of the Dutch Creative Industries Fund.

#152 A design brief, or creative brief, helps you get more respect and be seen as an expert as a designer. Find out how to write a creative brief and how it helps not only you but the designer-client relationship and the design process.

Episode brought to you by Trend & Finaloop.On this episode of DTC Pod, Athan joins Blaine for a deep dive in what it takes to launch one of the fastest growing travel brands. Here's a few of the questions we answer on the show:1. How did July create the world's lightest carry-on luggage?2. How did they find market validation before even talking to one customer?3. What is July's biggest secret to rapid growth?4. How is retail driving the brand forward in 2023?5. How many product iterations have they gone through in 4 years?0:00 - 1:30 - Introduction to July00:02:32 - Partnered to enter mobile market dominated by Samsonite.00:05:39 - Entered luggage market, opened store, faced 2020 slowdown.00:12:57 - Founders Club presold products, leather tags popular, containers sold quickly.00:21:11 - Started with no 3PL, shipped product ourselves, nurtured early stages.00:22:51- Customer feedback key, world's lightest double wheel created.00:29:04 - Investment in physical retail, China launch during COVID, lux & lightweight luggage.00:36:42 - Two new polycarbonates created for US and Australian, expanding to Europe.00:41:00 - Richard helped company sell in China, built international personalization engine.00:47:23 - Remote US launch, UK launch with physical presence from day one.00:53:15 - UK launch, experimenting with new products, creatively fulfilling category.Shownotes powered by Castmagic Episode brought to you by Finaloop, the real-time accounting service trusted by hundreds of DTC Brands. Try Finaloop free - no credit card required. Visit finaloop.com/dtcpod and get 14 days free and a 2-month P&L within 24 hours.Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokAthan Didaskalou - Founder of JulyRamon Berrios - CEO of Trend.ioBlaine Bolus - Co-Founder of Seated

Thanks to The Society of Australian Golf Course Architects, The Design Brief has expanded! The new Design Brief kicks off with me interviewing Australian Golf Course Architect Ben Davey from Contour Golf. Ben has a wealth of knowledge and experience that began with working on some of the best new golf courses in Victoria during his early career, and then on some amazing new golf course projects overseas. Getting a start in the golf architecture industry from an incredibly left field meeting opportunity, Ben has clearly worked hard throughout his career to get to where he is today with his own company, Contour Golf, currently working all over Australia. Come with me and enjoy a very interesting conversation as we discuss some of Ben's work, his career, and I ask some broader questions in search of Ben's thoughts. You hit 'em clean and we'll keep 'em green! People and places mentioned: The Society of Australian Golf Course Architects Contour Golf Bob Shearer Darius Oliver: Planet Golf The Dunes Golf Club Ivanhoe Golf Course Kwinana Golf Club Tasmania Golf Club Yowani Country Club Murrumbidgee Country Club 13th Beach

Any design begins with a discussion of the project and the wishes of the customer. You can write a lot of messages to the client and look for information in the dialogue. Or you can send a design brief that will summarize everything in one place.In this episode, we will discuss what a brief is, why it is needed, how to create it. Read full article - Master Bundles - Sell Your Deal

So much of what we do as marketers has a design element. Whether it's your branding, your website design, the lead magnet you're sending, your Facebook ads, the style of your social media posts, the brochure you leave with clients, the look and feel of your online course or membership – so much of what we do requires DESIGN. In this episode, your hosts Suzi Dafnis and Michelle Falzon thought of building on that and share the advice they're regularly giving to their Members, Masterminders, and clients about how to effectively brief their designers. Listen to this episode to hear more about: Why you might be frustrated with your designers (and why it's not their fault!). The Design Brief tip that can help you find (and keep) the best designers. When to “give up” on a designer and when to persevere. 10 essential points to include in your written design brief (and yes, you wanna do a written design brief!). Why skipping the written design brief step is a sure-fire path to your job taking longer, missing the mark and costing more! How to get a designer to prioritise your work. And much more! Also mentioned in this episode: HerBusiness Marketing Success Mastermind Marketing Mastermind Experience The REACH Retreat in Hawaii EP 138 - How to Tap Into a Journalist's Curiosity - With Monica Rosenfeld EP 185 - 6 Content Marketing Tools We're Loving Right Now Episode 187 - 5 Content Marketing Tasks To Outsource Today!

Back to back segments of The Design Brief sees me this time catch up with The Golfing Greenkeeper Podcast resident Golf Course Architect Harley Kruse from Kruse Golf. I wanted to get an update of the work Harley has been up to and also some new projects he's soon to be working on. The main point of this conversation however was to discuss working with golf courses on relatively small parcels of land. We discuss some of the challenges architects and clubs face when going through a redesign process on a small site and what things have to be considered. I also wanted to get Harley's thoughts on the question of are golf courses becoming too fast? I believe things are starting to get a bit out of control generally across the spectrum and does this have an effect on the thoughts of an architect. I hope you enjoy this more philosophical conversation with Harley and it gets you considering your thoughts as well. You hit 'em clean, we'll keep 'em green! People & places mentioned in this podcast: Kruse Golf Clayton DeVries Pont Renaissance Golf Design Blackheath Golf Club Commonwealth Golf Club Yarra Yarra Golf Club Royal Perth Golf Club Royal Sydney Golf Club

This segment of the Design Brief sees me catch up with Ted Stirling, a former golf professional and golf course architect. Growing up on Melbourne's famed Sandbelt and playing regularly on the best courses is Australia, Ted has had a long career in golf. A founding member of The Society of Australian Golf Course Architects, Ted has been involved in almost every aspect of the game. From competing in tournaments and teaching the game, to designing golf courses, building golf courses and owning golf courses, of which some are very well known throughout Australia. Take a seat, sit back and join me as a I catch up with Ted reminiscing about our time together at Katoomba and discussing his wealth of experience and stories from his career. You hit 'em clean and we'll keep 'em green! People and places mentioned in this podcast: The Society of Australian Golf Course Architects Darby Muller - Golf Shapes Riverside Oaks Golf Resort Bonville Golf Resort

In Episode #5, Daniel Burstein, Senior Director of Content & Marketing, MarketingSherpa, interviewed  Jonathan Fashbaugh, President, Pro Impressions Marketing (https://www.proimpressionsgroup.com/).Some lessons from Fashbaugh that emerged in the discussion:Popular content isn't always the best content for the client. His team blogged on a dentist's website about the vampire fang effect that was used in the TV show “True Blood.” The post explained how people could get porcelain veneers that looked like fangs…only problems was, the dentist did not offer that service. Well-written content put together by someone who understands the business can go a very long way toward the client's success. Fashbaugh went to seminars with a dentist, shared a hotel with him, and was his hands-on patient for the courses they attended together. He used this course as experience to help inform the website he was building for the dentist. Attention to detail in a niche pays dividends. Dentists have taught Fashbaugh to be very picky. There was a stock photo floating around that many design companies were using. But if you looked closely, the model was missing one of her teeth toward the back of her mouth. Fashbaugh also shared lessons he learned from the people he collaborated with in his career:Robin Schmachtenberger, Owner, idolum – Don't go around your supervisor, and you don't throw your weight around as the new person.  Bill Fukui, Senior Director of Business Development, MedShark Digital – Always get the client or prospect on the phone before you give up the goods.  Jeff Haddad, Owner and Dentist, Rochester Advanced Dentistry – Communicating with consumers in their language. Articles (and a course) mentioned in this episode:Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/)– free digital marketing course from MECLABS Institute, MarketingSherpa's parent organizationBanner Blindness: Why your marketing messages are hiding in plain sight (https://marketingexperiments.com/digital-advertising/banner-blindness-messages-hiding)Ask MarketingSherpa: Copywriting for non-native English speakers (https://sherpablog.marketingsherpa.com/copywriting/non-native-english-speakers/)Quick Win Intensive (https://meclabs.com/QuickWinIntensive) – from MECLABSValue Proposition Workshop (https://meclabs.com/services/value-proposition) – from MECLABSMarketing 101: What is a Design Brief? (with 2 examples) (https://sherpablog.marketingsherpa.com/design-2/marketing-101-what-is-a-design-brief-with-2-examples/)Customer Centricity: How to use transparency to generate customer trust (https://www.marketingsherpa.com/video/transparency-to-generate-customer-trust) – featured session from Michael Norton, Associate Professor, Harvard Business School500 Mangled, Stretchy Rubber Guys: Make sure you have the right marketing partner for your super creative plan (Podcast Episode #3) (https://www.marketingsherpa.com/article/interview/direct-mail-podcast) – Discussion with Michelle Burrows, CMO, Splashtop

What would you say is one of the most daunting design challenges of our time? I hope our climate crisis at least crossed your mind. As Cat Drew argues, we as a service design community play a key role in helping to solve this crisis. Cat is the Chief Design Officer at the UK Design Council and currently championing the Design for Planet initiative. In this week's episode of the Show we talk about the opportunities designing with the planet in mind brings to organizations. And how the organizations which keep on ignoring their responsibility will be left behind. Cat shares a lot of encouraging examples of services where planet was part of the design brief. But no matter how hard you want to use design to shape a better world... If the client who is hiring you doesn't care, it's going to be a very hard task. So you need to encourage and inspire your clients to make the planet part of the design brief. It's not easy, but there are some great resources that help you do this and you'll learn about them in this episode. As a service design community we need to lead by example. Designing with the plant in mind is not a choice. It's a responsibility. This conversation with Cat hopefully inspires you to look beyond the current borders of service design! --- [ GUIDE ] -— 00:00 Welcome to episode 142 02:45 Who is Cat 03:40 60 second rapid fire 05:45 What is the UK Design Council 11:15 What is Design for Planet 14:15 Cats personal journey 17:00 Awarenes within service design 21:45 Encouraging examples 27:30 Roadblocks and challenges 35:30 How to get started 39:30 The business opportunity 42:00 What is missing 44:45 Taking responsibility 46:30 The plan ahead 48:15 Recommended resources 51:00 Final thoughts --- [ LINKS ] --- * Design for Planet Film - https://www.youtube.com/watch?v=wEkInJzvv84 * Design for Planet festival - https://www.designforplanet.org/ * Design for Planet fellows - https://www.designcouncil.org.uk/news-opinion/design-council-announces-design-planet-fellows * Design Council medium blog - https://medium.com/design-council * Salford Wetland - https://www.youtube.com/watch?v=wC-yjQemBmU * Systemic Design Framework - https://www.designcouncil.org.uk/resources/guide/download-our-systems-shifting-design-report and animation https://vimeo.com/665550484 * The climate framework https://www.climateframework.com/ * Circular Design hub - https://archive.ellenmacarthurfoundation.org/explore/* Circular-design and Circular Economy Hub - https://ce-hub.org/ * https://leap.eco/ --- [ HOW TO EXPLAIN SERVICE DESIGN ] --- Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are. https://servicedesignshow.com/free-course

You are going to be given some form of an architectural project or design brief for all of your design projects. You might even receive a brief for any other project that includes a level of design in your construction, communication and possibly even history and theory classes. But what is a project brief, why is it so important, and what exactly should you do with it? Listen to the full episode to learn: ** What is an architecture project brief? ** What are the different aspects of an architecture project brief? ** How to use an architecture project brief.   READ THE ARTICLE HERE - https://archimash.com/articles/architecture-project-brief WATCH THE VIDEO HERE - https://archimash.com/videos/architecture-project-brief-2   INSPIRATION + WHAT TO LISTEN TO NEXT ** Top 9 Architecture Design Factors For ALL Architecture Projects - https://archimash.com/articles/architecture-design-factors/ ** The Ultimate Architectural Site Analysis Guide - https://archimash.com/videos/architectural-site-analysis-guide-2 ** Architecture Programme, Or What Goes Where - https://archimash.com/videos/architecture-programme-2   RESOURCES and LINKS ** All of my free gifts in one place - https://archimash.com/free ** My favourite tools, apps and resources - https://archimash.com/resources   CONNECT WITH ME ** Website - https://archimash.com ** Newsletter - https://archimash.com/free/news ** Social Media Channels - https://archimash.com/connect ** Contact Email or Questions - https://archimash.com/contact   NOTE - There may be affiliate links in the description or episode. Should you choose to use one of the product links, I'll receive a small commission at no extra cost to you. I appreciate your support!

COLUMBA LIVE On LIVE FM - St Vincents Hospital Design Brief by Ralph Barba

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This is episode #196, and in it, I’m going to share with you how to create a comprehensive and effective design brief for your renovation or building project. This is something EVERYONE needs to do - whether they’re renovating or building new - and so, it’s worthwhile learning what to include, and the kinds of things to think about, plus specific topics to discuss with anyone else you’re doing your project with. And good news: you can grab a full transcript of this podcast episode as a PDF download by heading to www.undercoverarchitect.com/196 so be sure to do that, and use it as a guide for creating your design brief. So, let’s dive straight in! SHOW NOTES: If you’re struggling with understanding the overall steps for your project, what you should be focussing on and when, or how to best invest your efforts, energy and money to get a great outcome in your future home, I’ve created something super helpful for you. Access my free online workshop “Your Project Plan” now >>> https://undercoverarchitect.com/projectplan This free workshop will really help you understand the best steps to take wherever you’re at in your project, and how you can avoid some serious and expensive mistakes.  Plus, I’ll share with you what to focus on and when, so you know you’re getting everything in order for a successful project and beautiful home. And you’ll get access to some great bonuses as well. Your design brief is a really critical part of planning your renovation or building project. And creating one can be a misunderstood process. I’ve seen such a range of how these get done, and how homeowners create them.  And I’ve also seen big challenges because designers don’t always do a good job of extracting the right information from a homeowner before they start their project. This means they can miss things and waste time in the design process, because the design brief wasn’t established properly upfront. I’ll talk more about this and other mistakes that get made with design briefs as we move through this episode. This is the thing: it’s not only that creating a design brief is a necessary step in your project. It’s also that the actual exercise of creating one, is an important process for you to go through in your project planning.  Creating a design brief forces you to think about, and write down, specific things that will make your project goals more clear, and then enable you to communicate the most important parts of your project with others.  And this will set you up for success as you navigate choosing your team, moving through the design phase, and being sure your design is actually delivering on the things you want in your future home. Creating a design brief is something I get a lot of questions about, so I thought I’d use this episode to take you through the things to ponder for your project, so you can get started on creating your own design brief. LISTEN TO THE PODCAST NOW. RESOURCES MENTIONED IN THIS PODCAST: For links and resources mentioned in this podcast, head to >>> https://undercoverarchitect.com/196 Access my free “Your Project Plan” online workshop and awesome bonuses now >>> https://undercoverarchitect.com/projectplan See omnystudio.com/listener for privacy information.

I catch up with our resident golf course architect & current President of the Society of Australian Golf Course Architects Harley Kruse from Kruse Golf. I get an update on work he's being doing at Blackheath Golf Club in the Blue Mountains west of Sydney, we talk about the rediscovery of a lost golf course steeped in history in southern NSW and Harley lets us in on a new project he's set to begin soon in Vietnam. Come with me and enjoy a conversation with Harley Kruse.

On today's episode we are joined by our guest and principal architect at Mcquaid Architects, Elaine Mcquaid. We discuss how to find an architect and the initial design brief. She tells us how she got started and why she went into architecture, and then we talk about our history of how we came to our current situation. Elaine talks about how you can work with an architect and the best things you can do to prepare, such as thinking about how you live your life, and then designing your home accordingly. She makes models of homes and explains why she chooses this method as opposed to a computer program or other methods. How Elaine got started in architecture 1:14Tips on getting the most out of an architect 11:00Why use a model? 20:52What Elaine learned/thought about us after we met 26:23“The thing we had in stage one that I was like, really, I like the way she works, you had in ‘This isn't about getting the desired result in a certain number of meetings. It's about getting the right result.' It's not tied, if we need to have as many meetings as we need to to get the right result.' And I'm like, that's important because so much emotion is attached to this. Homes are the biggest purchase that people generally make.” 34:50https://www.facebook.com/theirishmummy/https://www.instagram.com/the_irish_mummy/https://www.theirishmummy.comhttps://www.theirishmummy.com/ebookhttps://mcquaidarchitects.com/

In this FittBite episode we'll look at how to write a strong fashion collection design brief. We'll observe the SMART principles on how to structure a clear and concise brief as well as outline the specific fields that every brief should address. By the end of this FittBite you'll have all the tools and knowledge you need to write a brief that will ensure you create the collection you want within the timeframe you set. Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion business: https://www.fittdesign.com/services/consultation Design your own collection with our instantly downloadable factory ready tech pack templates: FittDesign Tech Pack Templates Follow our host on instagram: https://www.instagram.com/shadiadada/ https://www.instagram.com/fittdesign/ Got any other questions, email us for an instant response at: studio@fittdesign.com Subscribe to our weekly fashion design podcast (New episodes every Thursday at 4pm CST): https://podcasts.apple.com/gb/podcast/the-fittdesign-podcast/id1454410683 Visit our website:https://www.fittdesign.com/ Follow us on:https://www.linkedin.com/company/fittdesign/ https://www.facebook.com/fittdesign https://www.pinterest.com/fittdesign/ https://www.behance....

Sustainability is often something people want but may not be willing to pay for.   In answering a question posed by a listener, Tze shares how a designer can weave a sustainability angle into the project from both a user and a business standpoint.

A golf podcast from a different angle! A short walk this week on Walking The Fairways in this episode before I up the ante in the Greenkeepers Shed talking about the speed of golf courses and their unspoken impact on the game. Also in this episode I bring in a segment called The Design Brief where I will be talking to Australian golf course architect Harley Kruse from Kruse Golf about some new golf course work he's been up to. Thanks for listening and hope you enjoy it.

Most people struggle with handling ambiguity. Unfortunately, designers are no different. When faced with nebulous project descriptions, you're left feeling overwhelmed. The good news is that this doesn't have to be the case. In this segment of "Work Study", we'll be covering the 4-step method that can be used to define design problems in a more clear fashion. If you find yourself in any of the following scenarios, then this episode is the antidote that you need: Explaining a new project to your team Taking notes during a call with your boss Solving a design case interview prompt Preparing for a client onboarding meeting Tune in. SUBSCRIBE TO OUR NEWSLETTER FOLLOW US ON INSTAGRAM

In this episode of Beach Weekly Arts, host Suzane Jlelati sits down with CSULB film student Cathy Bui to discuss her production company room306 in a recurring segment known as Design Brief. Bui, along with three high school friends, were given the opportunity to develop professional video content during Bui's freshman year of college. They have gone from storyboarding in a dorm room to creating advertising and marketing content for professional clients. On-air: Suzane Jlelati. Edited by Julia Terbeche.

How to Create a Design Brief for Your Book Cover The post 199 How to Create a Design Brief for Your Book Cover appeared first on Author Media.

So you want to start freelancing as a graphic designer? Have you stopped to think about a few crucial elements in that desire? Let's talk about it. ► Click the link below to learn about the Design Business kit... ► ► ► Get the Design Business Kit --- https://bengkaiser.com/design-business-kit ► Click here to download the Design Business Checklist! ( http://bit.ly/designbusinesschecklist ) Join the Facebook Group --- https://www.facebook.com/groups/168607760737937/ Whenever someone joins The Design Brief facebook group I always ask a series of questions. "What are your goals as a graphic designer?" is one of those questions. Without a doubt, 60% - 75% of people coming into the group say, "I want to start freelancing". They have been working in an agency job, they are just finishing up college, or they have picked up a few clients and they want to make freelancing their full-time thing! I then go on to ask them if they have a niche or focus that they want to promote and double down on to start their graphic design business. Next, I ask them if they have a solid/organized business structure for their freelance business. I am not talking about an LLC, a sole proprietorship, or some killer tax structure. I am specifically talking about the bones of their business. Having a good project management system, knowing how to make contracts and agreements, or having an automated email system. Most of the time when I ask these questions people say, "No, I don't". It was very interesting to me because this is something I had been working on for the past 5+ years was developing a system for my business. Many people have terrible relationships (communication wise) with their clients. It wastes a lot of time and money. So why do they continue to live in the waste of time? Because it is the only way they know how to run their growing "Business". My solution? The graphic design business kit! Check it out if you want to get a jump start are structuring your business the correct way and save yourself 1000s of hours. ► ► ► Get the Design Business Kit --- https://bengkaiser.com/design-business-kit ------- SOCIAL Twitter ► @bengkaiser Facebook ►/bengkaiser Instagram ►@bengkaiser MY FAVORITE GEAR: (affiliate links) Camera ► http://amzn.to/2BWvE9o CamStand ► http://amzn.to/2BWsv9M Compute ► http://amzn.to/2zPeLvs Mouse ► http://amzn.to/2C0T9hq TubeBuddy ► https://www.tubebuddy.com/bengkaiser Blue Host ► https://www.bluehost.com/track/bengkaiser/ ( Get 60% off Website Hosting with the link ) DISCLAIMER: ALL LINKS IN DESCRIPTION ARE AFFILIATE LINKS Thanks for Supporting Our Channel! --- Support this podcast: https://anchor.fm/bengkaiser/support

Full Episode Show Notes http://thepresentationpodcast.com/podcast/69   Show Suggestions? Questions for your Hosts? Email us at: info@thepresentationpodcast.com   Listen and review on iTunes. Thanks! http://apple.co/1ROGCUq   New Episodes 1st and 3rd Tuesday Every Month

We went to Essen Spiel as first timers, and we did it as an exhibitor!

This is the second episode in the Design Made Simple podcast, it's about design briefs, including the why? and how? of writing one. If you're hoping to develop your own product idea, then this is one of the very first things you'll need to do, it is important, because it is how you will communicate your wishes to your designer. This is a short descriptor for those of you who have no experience in this field.

When you're ready to work with an artist, you will need a design brief to communicate your requirements to them.

Discover how to get great results on any marketing, business or branding project by creating the perfect project brief. The work from other people frustrates many business owners and marketers, but often their instructions were poor. This episode will give you a framework to ensure the job gets done right. In this episode, you’ll discover… Read more

This week we address what it's like to bring another person's idea to life. 1:40 We’re off to a rocky start. Feeling a bit loopy. 2:20 Brandi’s favorite color is red and sea green. She doesn’t like to wear red, but she loves the color. 3:27 Is black a color? It depends on if you’re talking about light or pigment. If you’re talking about light, Black is the absence of colors. If you’re talking about pigment, it is all of the colors. 4:40 Michelle tells a story about the cashier woman at Subway being unsure about the hat she was wearing. 6:00 Today we will be talking about bringing a clients idea to fruition. 7:00 Everything relates to process. 7:06 Brandi teaches design thinking and creative concepts at the local art university. She asks students to write down their process. 7:40 How do you start your design, and what do you do between the start and final product. It’s eye opening to figure out your process. 8:00 Brandi has simplified her process into a 7 Step Design Process. 8:13 Today we will be touching on the 3 most important aspects of her process. 8:36 Step 1: The Design Brief. 9:56 The creative brief gives the designer a better scope of the possible client's design. Then she can give the client a quote. 10:25 Price sheets or flat rate? It depends on the designer. Brandi does not have a flat rate. 10:52 Sean Wes talks about value-based pricing. What is this? You don't base your price on how long it takes you and how much you are an hour. Rather, you charge them by how valuable the design is to somebody. If a company is going to make money off a design, then the designer deserves some of that and should charge accordingly. 11:24 The brief goes into everything she needs to know: who are you? how long have you been in business? who’s your ideal client? This gives her an idea who she’s designing for and who she’s trying to attract. 12:03 The brief also weeds out the people who are “just looking”. 12:42 Some people charge for a proposal, some people don’t. 12:56 Step 2: Brainstorming/mind mapping. 13:22 “Use Words First” A design is communication. Communication is words. With design, you communicate with visual AND words, so it only makes sense that your whole process starts with words. 13:42 If she’s designing a poster for a theatre, for example, The Little Mermaid, She mind maps The Little Mermaid. When she’s done she circles key words that will then become the concept. 14:11 Step 3: Sketching. Sketch out all of the ideas that relate back to the words you chose in the mind map. 14:26 This process is a fool proof way to get stuff done. It doesn’t matter if you’re feeling creative or not. If you’re on a deadline, you have to do it, and this helps. 15:22 To come up with a concept all you need is a pen, paper, and a thesaurus. Check out this app: Power Thesaurus 17:57 *NSYNC is better than BSB, but whatever. 18:46 Music is what brings us together. (So deep.) 19:17 Since we’re talking about how to get someone else’s idea onto paper, we thought it only appropriate to play a cover song. Check out Sleeping at Last’s Covers albums. They’re amazing and beautiful and perfect. Today’s song: As Long As You Love Me (Originally by The Backstreet Boys) 19:58 Ryan O'Neal of Sleeping at Last takes someone else vision and lyrics, and visualizes through his own eyes & ears. He brings his style to it. 20:17 Designers have a style, and the same goes for other creatives. Sleeping at Last has a distinct sound and it’s easy (and fun) to pick out his music. 22:32 Check out Vesperteen - Thanks to him for letting us use his song, Shatter in The Night, for our lil’ show. 23:03 Do you have any questions regarding process? Questions about anything we talked about? Are you going to formulate a process now that you know (or were reminded) that it’s important? Do you even care? 23:46 Find us at www.brandisea.com @brandisea on Instagram & Twitter.

Show Notes: Design Brief This week I want to talk about the next stage after the plan sketch and that is the Design Brief. How do you know what will solve the struggles your facing? The reason we have the initial meeting is to discover these struggles. It’s used to discover your goals and based […]

Logo Design for your business is critical. It is the face and the first thing people see when they encounter your brand. When it comes to getting a logo designed for your company there are a few ways you can go about it. You can design the logo yourself if you are a decent artist and proficient with design software such as Adobe Illustrator. You can go the inexpensive route and go to a site such as Fiverr to have a freelance artist design one for you. You can go the more professional route which I recommend and run a competition on 99 Designs for different graphic designers to compete for your business. Create a logo that clearly illustrates what your company stands for or does, and stands out visually when looked at. There are many different things you need to take into account when choosing a logo design. It should be clean and functional, you need to be able to look at it and tell what the business is about, and you need to think about your target audience.   For all of my online ventures, I have chosen 99 designs. They allow you to run a competition and have hundreds of designers compete for a chance to design your logo. After a set amount of time, the competition ends and depending on the type of package you choose and you can select the designs you like best to go to the final round. Once you have decided which design you like best you can communicate this with the designer and he will hand over all of the necessary files. The Right Way to Launch a Contest Head over to 99Designs and Sign Up for an account Once you’ve signed up for an account, start a new “Logo Design” contest and fill out the Design Brief. Make sure you provide as much information as you can because the more you can convey what you want to the designers the better Using and Protecting Your Logo After you have decided on a logo design that fits your company’s mission at a glance, be sure to trademark it to protect it from use by other companies. You can apply for a trademark at the U.S. Patent and Trademark Office website.

Today's episode of The Real Magic brings you some wisdom from your hosts Greg & Alan, as they delve into the 5 most important keys [...] READ POST The post Episode 31 – Greg & Alan's Secret Formula For a Brilliant Design Brief appeared first on The Real Magic Podcast, Unpacking Design with Greg & Alan.

Paul and J-F discuss filling out the Design Brief, the second document you'll receive if you publish with Inkshares. They also talk about Artie Sievers' book Captain and B. Riggs' book Terminal Magic. Both look like promising reads and are still funding. Why don't you do yourself a favour and pre-order a copy of each. Finally, the media noise for the Sword & Laser Collection contest: the Sequel along with J-F's book, The Life Engineered are ramping up. The former is mentioned in an article in Examiner.com and the later is mentioned (along with the Sword & Laser Collection) on io9.com!