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I've been trying for a long time to find an excuse to have this guest back on the show. I'm excited to welcome back singer and podcaster Ray Harkins. He's the host of the '100 Words Or Less' podcast and he's the frontman of the new hardcore band Bloodguilt. Bloodguilt kind of popped up out of nowhere. I just started seeing Ray posting about it on social media one day and I was shocked. But the music is great. It has a sense of urgency and it feels like it needs to be heard. In this conversation, Ray and I discuss how Bloodguilt came together, what it's like to grow up in the hardcore scene, and how important the recommendations your friends make on social media are.
Seven words or less. That's the golden rule for billboard success according to media expert Sarah Parisi, who returns to Personal Injury Mastermind to reveal why most attorneys waste thousands on ineffective outdoor advertising. In this tactical episode, Sarah breaks down everything from color psychology to negotiation strategies that separate winning billboard campaigns from expensive failures. You'll discover: Why cluttered creative kills your ROI before anyone sees your board How to secure premium placements without premium prices The strategic advantage of right-hand reads that most firms miss Why digital boards rarely deliver the value they promise Smart attribution tactics beyond generic 800-numbers Negotiation secrets to outmaneuver competitors for top locations If you like what you hear - we do this every week. Learn how to build the personal injury law firm of your dreams with us every week. Just hit subscribe/follow. PIMCON 2025 Tickets On Sale Now. Get yours today! Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok Take our survey.
In this episode of the Thriving Business Podcast, host Kate Dong interviews Mitchell Levy, a global credibility expert, executive coach, and TEDx speaker from Silicon Valley, USA.About Mitchell LevyGlobal credibility expert and executive coachTwo-time TEDx speakerAuthor of 65+ booksPublisher of 750+ books through four different publishing companiesHas started 20+ companiesFormer board member of a NASDAQ firm38 years in Silicon Valley, 36 years married, father to a 26-year-old sonMitchell's Thoughts on Thought LeadershipMitchell views books as valuable assets that open doors for speaking, consulting, and coachingBooks serve three purposes:A thought leadership piece (even if people don't read it)A way for clients to understand your step-by-step processForces you to think about the world differentlyThe Credibility JourneyAfter seeing book publishing becoming democratised, Mitchell explored what authors really wanted: CredibilityConducted interviews with 500 thought leaders between 2019-2020 on credibilityCreated a new definition: "Credibility is the quality in which you're trusted, known, and liked"Identified 10 values of credibility, with integrity being the only value that appears twiceExternal integrity: what you say to the worldInternal integrity: how you actually actKey Takeaways for Service-Based Business OwnersHaving clarity about who you serve and how you help them is crucial for effective marketingA well-articulated CPOP helps you stand out and attract the right clientsConsistency in showing up with credibility builds trust and reputationFocus on building authentic connections rather than chasing numbersAccountability partners help ensure you stay focused on your purposeResources MentionedMitchell's website: mitchelllevy.comSocial Compliment: socialcompliment.comMitchell's TEDx talk: "We're Losing Our Humanity, I'm Tired of Watching It Happen"Kate's CPOP (derived during the episode)"Service-based business owners with an untapped audience"Join us in two weeks for our next episode of the Thriving Business Podcast.
There is no new main podcast episode this week, but please enjoy another installment of Curated Chaos! We will be back to regularly shceduled programming next week! This week, SaVon, Alex, and Regi attempt to guess celebrities using only their baby pictures, play games of "Never Have I Ever" and "15 Words or Less," take part in a United States-themed challenge, and more! Curated Chaos is the newest podcast on the Need to Know Network and drops EVERY MONDAY. Subscribe to our Patreon to access Curated Chaos episode visuals, weekly parlays from SaVon, first access to merch and live events in 2025, and much more! - https://patreon.com/needtoknowpodcast Book your next podcast recording at Need to Know Studios TODAY -https://needtoknowstudios.com/ Join our Twitter/X Community to chop it up with us about all things Need to Know -https://twitter.com/i/communities/1777442897001910433 The Need To Know Podcast https://www.instagram.com/needtoknowpod/ https://twitter.com/NeedToKnowPod https://www.tiktok.com/needtoknowpod SaVon https://www.instagram.com/savonslvter/ https://twitter.com/SavonSlvter Alex https://www.instagram.com/balltillwefall/ https://twitter.com/balltillwefall Regi https://www.instagram.com/regi_nacho/ https://twitter.com/regi_nacho
Can you describe your year so far in 5 words... or less? See omnystudio.com/listener for privacy information.
Skip and the Captain try the 15 words or less challenge this week and slowly descend into madness. There are some highs and definitely some lows.. Enjoy!
Roula has a list of ways to start a fight. Website
Welcome to another year in the Cage! This episode is special, in that it's actually a triplesode. The guys found three Nicolas Cage movies where the title is exactly three words. Eric talks about "the Weather Man", Richard talks about "Dog Eat Dog", and John talks about "Mom and Dad". On this episode, Eric explains pleasantries to the terminally online. John saw an urban legend, true story. And Richard hopes that we all share in a delusion. So prepare for the worst, pick a genre, and listen to Plot Spackle! Music: TheFatRat - Epic https://lnk.to/ftrepic
You can't mentioning politics or religion
Holmberg's Morning Sickness - Brady Report - Monday August 19, 2024 Learn more about your ad choices. Visit megaphone.fm/adchoices
Holmberg's Morning Sickness - Brady Report - Monday August 19, 2024 Learn more about your ad choices. Visit megaphone.fm/adchoices
Emily Hemersbach from the Community Foundation joins us to talk about their scholarship and grant programs. Then, Tammy and Nick talk about how to start an argument in 5 words or less. See omnystudio.com/listener for privacy information.
Spurs wrap up their Asian tour, transfer rumors continue, and we play a game of 5 Words or Less with a number of Tottenham players. Plus, Grace Clinton won't be back with Spurs Women and we react. --- Support this podcast: https://podcasters.spotify.com/pod/show/tottenhamdepot/support
Recorded live in Miami prior to boarding the 2024 Monsters Of Rock Cruise, we decided to have a little fun and invite some special guest to join us for a new trivia game show called "25 Words Or Less" - Join us an play along in your car or at home. Its always full of laughs and interesting choices. WE NEED YOUR HELP!! It's quick, easy, and free - Please consider doing one or all of the following to help grow our audience: Leave Us A Five Star Review in one of the following places: Apple Podcast Podchaser Spotify Connect with us Email us growinuprock@gmail.com Contact Form Like and Follow Us on FaceBook Follow Us on Twitter Leave Us A Review On Podchaser Join The Growin' Up Rock Loud Minority Facebook Group Do You Spotify? Then Follow us and Give Our Playlist a listen. We update it regularly with kick ass rock n roll Spotify Playlist Buy and Support Music From The Artist We Discuss On This Episode Growin' Up Rock Amazon Store Pantheon Podcast Network Music in this Episode Provided by the Following: Winger, Amaranthe, Rival Sons, Restrayned, Y&T, Buckcherry, Metalite, Frozen Tears, Nitrate If you dig what you are hearing, go pick up the album or some merch., and support these artists. A Special THANK YOU to Restrayned for the Killer Show Intro and transition music!! Restrayned Website Learn more about your ad choices. Visit megaphone.fm/adchoices
Cam puts the Tok back into ReelTok by bringing us a TikTok trivia game, but this time it is a movie edition. George, Seth, and Tyler all take a turn with the best two scores competed head to head for the championship. #trivia #20wordsorless #movies #movietrivia Become a Patron! Join to gain access to exclusive perks like Discord access, giveaways, & more: https://www.patreon.com/reeltokpodcast Grab some ReelTok merch: https://reeltokpodcast.com/ Follow ReelTok everywhere: ReelTok Podcast YouTube: https://www.youtube.com/@reeltokpodcast TikTok: https://www.tiktok.com/@reeltokpodcast Instagram: https://www.instagram.com/reeltokpodcast/ Twitter: https://twitter.com/reeltokpodcast Letterboxd: https://letterboxd.com/reeltokpodcast/ Patreon: https://www.patreon.com/reeltokpodcast Listen and Rate Us 5 Stars on Spotify and Apple Podcasts: Spotify: https://open.spotify.com/show/3V214vWwkO823aa4OaeDrO Apple Podcasts: https://podcasts.apple.com/us/podcast/reeltok-podcast/id1644680412 George Carmi Letterboxd: https://letterboxd.com/georgecarmi/ TikTok: https://www.tiktok.com/@moviesandstuff14 YouTube: https://www.youtube.com/@moviesandstuff14 Instagram: https://www.instagram.com/georgecarmi/ Twitter: https://twitter.com/georgecarmi Tyler Whitmore Letterboxd: https://letterboxd.com/TylerCWhitmore/ TikTok: https://www.tiktok.com/@tylercwhitmore YouTube: https://www.youtube.com/@tylercwhitmore Instagram: https://www.instagram.com/tylercwhitmore/ Twitter: https://twitter.com/TylerCWhitmore Seth's Film Reviews Letterboxd: https://letterboxd.com/sethsreviews/ TikTok: https://www.tiktok.com/@sethsfilmreviews YouTube: https://www.youtube.com/@Sethsfilmreviews Instagram: https://www.instagram.com/sethsfilmreviews/ Twitter: https://twitter.com/sethsfilmreview Cam Walsh Letterboxd: https://letterboxd.com/cjwalsh27/ TikTok: https://www.tiktok.com/@camwalsh27 Instagram: https://www.instagram.com/camwalsh/ Twitter: https://twitter.com/CamWalsh27 YouTube: https://www.youtube.com/@camwalsh27 Twitch: https://www.twitch.tv/camwalsh27 New episodes every Monday reviewing the latest movie releases and covering the most recent movie trailers and industry news. Reviews, rankings, deep-dives, drafts, movie trivia, and so much more. The ReelTok Podcast is co-hosted by 4 of the largest film social media content creators, George, Seth, Tyler, and Cam. Bonus episodes every Thursday doing a movie-related draft, ranking, or game, and more bonus episodes every Friday reviewing a movie recommended by our viewers. Make sure to follow us as you have now found your new favorite podcast. #movies #moviereviews #podcast #moviepodcast #reeltok #reeltokpodcast Help us become the #1 movie podcast in the entire world! --- Support this podcast: https://podcasters.spotify.com/pod/show/reeltokpodcast/support
We usually go king sized on the BFE but perhaps brevity truly is the source of wit. Welcome to Three Act Structure: the BFE review show where we have to pass judgment on films but this time, we can only use 3 words or less - wait, should that be 'or fewer?' This month we're reviewing every Film and TV entry into the Marvel Cinematic Universe. How will films like Iron Man, Captain America, Ant-Man, Spider-Man: Homecoming and Avengers Endgame do when we're limited to a trifecta of words. What 3 words would you have used? Let us know on social media over at twitter.com/bestfilmeverpod Why not help support the pod? Check out all the possible options over at patreon.com/bfe
Guessing which celebrity had the higher SAT score, choosing the best summer state in the USA, deciding the best food on each continent, picking your last meal on Death Row, revealing free birthday foods you can get at restaurants, seeing how many games came out between GTA5 and GTA6, and more! __________ BUY THE MERCH: https://515be9-2.myshopify.com __________ 0:00 INTRO AND MERCH! 1:04 HIGHER SAT SCORE? 3:33 MAKESHIFT ANNOUNCEMENTS! 5:43 THE BEST SUMMER STATE? 9:24 BEST STATE TO LIVE IN! 12:23 THE DIRTY SHIRLEY! 14:22 TAKING ON NASCAR! 15:44 BEST FOOD ON EACH CONTINENT? 20:11 DEATH ROW MEAL! 23:06 CRIMINAL PAY DAYS! 25:10 FREE BIRTHDAY THINGS! 26:53 DALLAS FRANCHISES! 29:17 HOW MANY SINCE GTA6? 32:02 GUESS THE SOCCER TEAM! 35:26 SIMPLIFIED USA MAP! 38:09 GET RID OF 5 MORE STATES! 41:41 20 WORDS OR LESS! 45:28 OUTRO --- Support this podcast: https://podcasters.spotify.com/pod/show/the-makeshift-project/support
In this episode, Scott and Betsy give a quick review of the "Cycle" from Emotionally Focused Therapy (EFT) and explore why couples who are able to exit the cycle successfully also seem to be able to describe their cycle in only a few words. Thanks for listening and sharing! Be sure to comment if you have any questions or want us to address a specific topic within marriage.
The Find Your Leadership Confidence Podcast with Vicki Noethling
Unlock the secret to a purpose-driven life!
Participating in the latest TikTok Trends, who would be your celebrity Vice President if you ran for office, debating whether snacks are chips or not, taking $10,000,000 but a snail chases you forever, playing never have I ever for the first time, which animal lives longer, and more! __________ 0:00 INTRO 0:42 BREATH OUT AND SCREAM! 1:39 WHAT HAPPENED LAST WEEK! 3:36 WHO WOULD BE YOUR VP? 6:42 20 WORDS OR LESS! 10:15 PLUTO IS HOW OLD? 12:26 CHIPS OR NOT? 15:50 STRONGER THAN AVERAGE? 20:44 RED FLAG OR GREEN FLAG? 28:17 WHICH ANIMAL LIVES LONGER? 35:55 NEVER HAVE I EVER! 40:35 MONEY OR SNAIL CHASING? 44:44 MULTI SPORT ATHLETES! 49:34 WHICH LUNCH TABLE? 53:06 GET RID OF 5 MORE US STATES! 56:59 OUTRO --- Support this podcast: https://podcasters.spotify.com/pod/show/the-makeshift-project/support
Welcome to the Personal Development Trailblazers Podcast! In this episode, we dive into defining your purpose statement in 7 words or less. I am the Chief Purpose Officer of PurposeU. We offer an online course that leads you through a step-by-step process to define your purpose – in 7 words or less – and then use it to design and live a life of meaning and purpose. Over the last 20 years, I have helped more than 400 organizations define their purpose and become consistently uniquely remarkable through his proprietary Blueprint process. "Blueprinting" defines an organization's purpose – in 7 words or less – and uses it to design how it will operate and communicate. I have adapted this process for individuals so they can create a personal Blueprint for a happy, productive, self-directed and purpose-driven life. I am also an author, speaker and coach, as well as a contributor to a nationally broadcast TV station. I co-wrote the book "Why should I choose you?: Answering the most important question in business in seven words or less", published by HarperCollins. Connect with Ian on socials here: https://www.linkedin.com/in/ianchamandy/ https://www.facebook.com/irchamandy/ Twitter: @7wordsorless Grab Ian's freebie here: purposeu.co =================================== If you enjoyed this episode, remember to hit the like button and subscribe. Then share this episode with your friends. Thanks for watching the Personal Development Trailblazers Podcast. This podcast is part of the Digital Trailblazer family of podcasts. To learn more about Digital Trailblazer and what we do to help entrepreneurs, go to DigitalTrailblazer.com. Are you a coach, consultant, expert, or online course creator? Then we'd love to invite you to our FREE Facebook Group where you can learn the best strategies to land more high-ticket clients and customers. Request to join here: https://www.facebook.com/groups/profitablecoursecreators QUICK LINKS: APPLY TO BE FEATURED: https://app.digitaltrailblazer.com/podcast-guest-application GET MORE CLIENTS: https://app.digitaltrailblazer.com/client-acquisition-accelerator-pdf DIGITAL TRAILBLAZER: https://digitaltrailblazer.com/ JOIN OUR FREE FACEBOOK GROUP: https://www.facebook.com/groups/profitablecoursecreators
It's time for another Mind Gap Podcast! This week, Doug is joined once again by the mighty Jill to discuss their first impressions of each other, their experiences watching A24 films, and engage in a lighthearted game of starting a fight in five words or less. Such fights include getting a second dog, the Dallas Cowboys, and the fate of Jason Bourne, buying books on Amazon and many more. Things are wrapped up with another round of is it AI or a LinkedIn Influencer? Where Doug tests Jill's ability to listen to posts and decide if they were written by AI or a real human being. Check out our YouTube channel where we livestream our new podcast episodes every Tuesday at 8pmCT and our video game stream every Saturday at 8pmCT. Be sure to like and subscribe for this content as well as episode highlights, Doug Watches Awkward Videos, Justin Plays Video games, and more! We have MERCH now! Follow us on all of our social medias and other platforms!
Welcome back to another week of facts & Jokes, We learn Billy's going to follow his dream and Jack can't throw his hat at graduation. This Weeks Segment is to guess the word 25 or less.You can find us here:Instagram - @mindmap_podcastTwitter - @mindmappodcastTikTok - @mindmappodcastFacebook - mindmap podcast
We don't need to chase people who don't want us in their lives, for our hearts will be better served spending time with people who do want us around for this game of life. Check out this brief article to hear a story about how our words and actions affect our relationships, for better or for worse. This Volume 7 Issue 2 positivity article originally appeared on the Hashtag Positivity website on February 4, 2024. Retrieved from https://www.hashtagpositivity.com/blog/how-to-lose-a-friend-in-10-words-or-less ABOUT THE HOST Jonas Cain, M.Ed. is a storyteller, magician, musician, and facilitator of fascination, helping individuals, teams, and communities Grow with the Flow to experience abiding joy. Connect with Jonas today to discuss your challenges, goals, and obstacles: jonas@hashtagpositivity.com WEBSITE www.hashtagpositivity.com MUSIC “Dolphin-esque” by Dodmode “Lightning Bugs” by Geographer “The Arrow & the Song” By Longfellow & Cain #positivity #relationships #communication #henrywadsworthlongfellow #superbowl
In Episode 20 of Awkward Conversations, hosts Jodie Sweetin and Amy McCarthy tackle a crucial and often challenging topic: having 'The Talk' about drugs with kids. Joined by a diverse panel of guests, including Dr. Gary Kirkilas, a dedicated pediatrician, Ray Lozano, a dynamic youth drug use prevention expert with a knack for blending education and entertainment, Alisan Porter, a multifaceted musician and former winner of "The Voice, and Greg Grunberg, an actor, host, and dedicated advocate. The discussion delves into the critical aspects of addressing drug use with children and teenagers. The conversations explore various facets of drug discussions, emphasizing the importance of starting early and maintaining an ongoing conversation rather than one daunting 'big talk.' They discuss the impact of legalization, the desensitization of kids to drugs, and the startling statistics surrounding drug use among youth. The conversation also touches on practical tips, such as the importance of mealtime discussions and avoiding accusatory questions. The episode stresses the need for parents to be informed and provides valuable resources, such as websites like “Just Think Twice” and "Get Smart About Drugs," to empower both kids and adults. Throughout the episode, they stress the importance of intentionality, understanding, and maintaining trust in parent-child relationships. They conclude with a reminder any child could need the guidance and support, emphasizing the role of informed parents and adults in steering young lives away from the dangers of drug use. Key Takeaways: Start early and maintain ongoing conversations about drugs use with kids rather than having one intimidating 'big talk.' Consider the impact of legalization and the desensitization of kids to drugs in today's society. Use practical tips like mealtime discussions and avoiding accusatory questions when discussing drugs with kids. Provide valuable resources like websites such as “Just Think Twice” and "Get Smart About Drugs" to empower both children and adults. Emphasize the importance of intentionality, understanding, and maintaining trust in parent-child relationships to address drug use effectively. Jodie Sweetin is an actress, author, and advocate, best known for her role as Stephanie Tanner on the iconic sitcom "Full House" and its sequel "Fuller House". In 2009 she penned her memoir, "unSweetined", which chronicles her journey through addiction and into recovery. With her frank and open approach, Jodie has emerged as a compelling speaker and advocate who now seeks to use her platform and experiences to educate others and reduce the stigma associated with addiction and recovery. @jodiesweetin Amy McCarthy, LICSW, is a Director of Clinical Social Work at Boston Children's Hospital's Division of Addiction Medicine. She has been working in the Adolescent Substance Use and Addiction Program since 2019. @amymccarthylicsw Dr. Gary Kirkilas is a general pediatrician with a unique practice. His office is a 40 foot mobile medical unit that travels to various homeless shelters in Phoenix providing free medical care to families. He serves as a spokesperson for the American Academy of Pediatrics, giving commentary on trending pediatric issues in the media. As a spokesperson, he is often called to speak on the effects of cannabis advertising on children as well as advocate for more mental health access. He and his lovely wife have four wonderful (most of the time) children and one dachshund. @dr_gary_kirkilas Ray Lozano, since 1986, has been a dynamic force in youth drug prevention, captivating audiences from Alaska to Florida, and even internationally in the Cayman Islands and Bermuda. With the rare ability to blend education and entertainment seamlessly, Ray's long-standing success is evident through his return engagements at numerous schools nationwide, some spanning over 30 years. His unique talent for transforming seemingly dull drug and alcohol prevention information into a captivating and humorous experience has earned him the title of a true "comedian," with performances at renowned venues like the Improv in Hollywood and Ontario, CA. Ray's journey began with a profound realization of the devastating impact of addiction on young adults during his time at the Teen Challenge Ministry Institute, driving him to dedicate his career to youth prevention. As a vice principal and educator, he pioneered family-oriented, drug-free programs, understanding schools' commitment to their students' well-being. Furthermore, his role as a program specialist at a prestigious trauma hospital in Southern California equipped him with the expertise to educate and empower adolescents aged 14-18 about the consequences of drug and alcohol abuse. Ray's extensive experience culminated in his current role as a certified Prevention Specialist and drug & alcohol counselor in California, cementing his commitment to creating a brighter, drug-free future for the youth. @preventionplus_you Alisan Porter is breaking free of all expectations – and that independent streak carried over into her latest album, Pink Cloud. The Los Angeles musician recorded the project live in Nashville, capturing the throwback vibe of her favorite albums from groundbreaking female artists such as Brandi Carlile, Patty Griffin, Janis Joplin and Bonnie Raitt. Porter co-wrote every song on Pink Cloud, drawing on Americana, Country and R&B/Soul influences as well as the personal milestones on her journey. As a child in Massachusetts, she won Star Search and soon relocated to Los Angeles. She landed roles in films like Curly Sue and Parenthood then made her Broadway debut in Footloose and played Bebe Bensonheimer in the revival of A Chorus Line in 2005. Not long after that, a friend submitted her to The Voice without telling her – a surprise move that opened the door for the next phase of her career. Making an intentional decision to turn her creative energies to music, Porter accepted the offer to appear on the show – and ultimately won the competition in 2016. Since then, Alisan has been writing and performing all around the world. She has shared the stage with incredible artists such as Christina Aguilera, Adam Lambert, Toby Keith, Cole Swindell, and many others. She has released three albums and written songs for artists such as Alison Krauss, Adam Lambert and the Veronica's. Now Porter spends time coaching young singers, songwriting, recording and raising her three beautiful children. @iam_alisanporter Greg Grunberg is best known for his role as X-wing pilot Snap Wexley in “STAR WARS”, as well as “STAR TREK”, “A STAR IS BORN” and alongside Al Pacino in the Barry Levinson film ‘PATERNO.' In addition to his many memorable series regular roles on shows “HEROES”, “CASTLE ROCK”, “LOST”, “ALIAS” and “FELICITY”. Currently, Grunberg stars alongside Kevin Smith in the cult classic “MAX RELOAD & THE NETHER BLASTERS” as well as the much beloved “BIG ASS SPIDER”. Greg has written pilots & films and co-wrote the graphic novel series “DREAM JUMPER” for Scholastic. Book 2 is available everywhere now. Grunberg hosted and produced alongside Kevin Smith the pop-culture talk show “GEEKING OUT” for AMC and currently is a staple on the popular game show “25 WORDS OR LESS”. He has a few podcasts “TALK ABOUT IT”, “VESTED INTEREST”, & “AN ACTOR, COMEDIAN & A MUSICIAN WALK INTO A BAR”. Currently he is shooting his popular YouTube series “THE CAREGIVER“ for the Epilepsy community. As a drummer, Grunberg started his celebrity rock band “THE ACTION FIGURES“ (TheActionFiguresBand.com) with fellow actors Jesse Spencer, Adrian Pasdar, Jack Coleman, and Scott Grimes benefiting TalkAboutIt.org, his foundation to raise awareness for people with Epilepsy as his eldest son has the condition. Grunberg has been voted one of the most interesting actors to follow on Twitter & IG. @greggrunberg Resources/Links Get Smart About Drugs Growing Up Drug Free: A Parent's Guide to Substance Use Prevention One Pill Could Kill SAMHSA | Help and Treatment DEA Website DEA on Instagram DEA on Twitter DEA on Facebook DEA YouTube Elks Kid Zone Website Elks Drug Awareness Program Website Elks DAP on Twitter Elks DAP on Facebook Elks DAP on YouTube Jodie Sweetin's Links Jodie's Instagram Jodie's TikTok Amy McCarthy's Links Amy's Instagram Boston Children's Hospital Instagram Boston Children's Hospital Addiction Medicine Gary Kirkilas's Links Gary's Twitter Gary's Instagram Gary's YouTube Gary's Facebook Gary's Website Healthy Children Website Ray Lozano's Links Ray's Instagram Ray's TikTok Ray's YouTube Ray's Website Alisan Porter's Links Alisan's Instagram Alisan's TikTok Alisan's Website Greg Grunberg's Links Greg's Instagram Greg's Twitter Talk About It Website
In this solo pod, Trevor discusses what the ramifications are for the 76ers and Clippers in the most recent James Harde trade. Also, he discusses his NBA week one reactions in a game called, "Four Words Or Less." Lastly, the first edition of the "NBA Best Bets" segment where Trevor's best bets for two games on Wednesday, November 1st, 2023 are revealed. A special thank you to Signup Expert for sponsoring sports betting segments on the podcast. Use my link to sign up for any new sports book or daily fantasy site and earn an exclusive promotion!https://signupexpert.com/tpp$20 off your first SeatGeek purchase using code: TWOPOINTERShttps://seatgeek.comIf you enjoy the show or love basketball, subscribe and give us a 5-star review! It is greatly appreciated. www.thetwopointerspodcast.comTwitter: https://twitter.com/TwoPointersYoutube: https://www.youtube.com/channel/UCLxQQIXkmXG8gPvGOqzYShgFacebook: https://www.facebook.com/TheTwoPointersPodcastInstagram: https://www.instagram.com/thetwopointerspodcast/TikTok: https://www.tiktok.com/@twopointersMusic courtesy of: Lakey Inspired https://www.youtube.com/c/LAKEYINSPIREDTPP Logo courtesy of Matt Stachula
Join Grace and me as we discuss Andretti's engine issue, Lewis's role model burden, mandated pit stops, crockpots and more. Support us here: https://www.patreon.com/theparcfermeVisit us here: https://theparcferme.com/Buy Merch here: https://the-parc-ferme.printify.me/productsThis show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/4570561/advertisement
Scary Stories in 5 Words or Less
We buy more manga and play a game! Can you guess the anime in 10 words or less?
Welcome to the Hyperspace Heroes Podcast, where 3 OG Star Wars fans are just trying to make their way in the Star Wars podcast universe. Episode 57 features BL & Scruffy interviewing the lovely and ever so talented author Elinor Taylor. Elinor is an author of The Fisher Girl novel and co-author of the Balloon Hunter series, both must read books. She is also writes Micro Fiction which started on Twitter and expanded to two books, The Smallest of Sparks Vol 1 & 2. We discuss all of that and what it's like to self-publish in the e-book sphere on Kindle. Join Brown Squadron as we hit hyperspace and blast into another verbal expedition into a galaxy far, far, away. Elinor Taylor can be found at https://elinortaylor.co.uk/ On Social at; Facebook https://www.facebook.com/EJMoreWrites/ Instagram https://www.instagram.com/elinorjtaylor/ X (Twitter) https://twitter.com/ElinorJTaylor Hyperspace Heroes Podcast can be listened to on all major podcasting platforms. Intro/Outro Music: Strange Signal (Instrumental) HoliznaCCO/ Licensed under CCO 1.0 Universal License https://creativecommons.org/publicdomain/zero/1.0/ legalcodeSource: Free Music Archive https://freemusicarchive.org/music/holiznacc0/straight-to-vhs/strange-signal/ Support HoliznaCCO via his Patreon: https://www.patreon.com/Holizna Bandcamp: https://holiznaroyaltyfree.bandcamp.com/ Buy Me A Coffee: https://www.buymeacoffee.com/Holizna Voice Over Work in Intro/Outro Performed by Milz Bowden & Henri Gage You can find Milz & Henri at https://youtube.com/@video4humans --- Send in a voice message: https://podcasters.spotify.com/pod/show/hyperspace-heroes/message
Welcome to "Naked, Nudists, and Naturists", the show that celebrates clothes free living, body acceptance, and removing all barriers to living your best life! Join host Frank Stone and correspondent Lisa Monroe, as they celebrate clothes free living with naturist stories; interviews; nude recreation; accepting your body; developing a positive self body image; and enjoying social naturism for all of the right reasons! (Please note that we are NOT about swinging, sexual activity, streaking, aggressive behavior, or anything else that deviates from the joy of appropriately living without your clothes). From our naturist studio - yes, all employees work each day in the nude (is there any other way?) - to your ears, we are all about bringing the "Naked. Nudists, and Naturists" clothes free lifestyle to all. A new show is all yours every Saturday morning at 6:00 am ET. Join us and enjoy clothes free living! ON TODAY'S SHOW - Frank Stone discusses: Lists of countries and cities with our most current listeners; A rather horrific and disappointing story of a neighbor calling the police; E-MAILS: (send comments by emails, Spotify, or our website) A letter from Simon; a Twitter note from Christian Naturism; An article about "Millions Embrace Nudism ......."; K94.5 Radio Station - "Something You've Done Naked in Five words or Less"; Spotify comments - JoJo and Joe like our naturist topics!; Our show is on Apple Podcasts, Spotify, Google Podcasts, and Audible; We are on Twitter, too! - Lisa Monroe - We are as naked as jaybirds!; Lisa's story of when she was allowed to go into the Men's Basketball Locker Room at the University of Kentucky; Frank's drive-thru story at McDonald's; and Lisa's time at the swimming hole .... with a LOT of naked guys in a natural setting! - Part 2 of Frank's INTERVIEW with D.H. JONATHAN/DAN HAWKINS, a longtime naturist; a 38-year veteran of nude modeling; and an author of Naturist Fiction. - Write to us early and often - Website, Email, Spotify, or on Twitter, and let us know how your clothes free life is going? LINKS for D.H. JONATHAN/DAN HAWKINS https://dhjonathan.com TWITTER @NakedDan @DHJonathan1 AMAZON https://www.amazon.com/stores/D.%20H.%20Jonathan/author/B01J4GHF1W "MILLIONS EMBRACE NUDISM AS GLOBAL WARMING PUSHES SOCIETY TOWARD ECO-FRIENDLY LIFESTYLES" https://sorrywv.wordpress.com/2023/07/26/millions-embrace-nudism-as-global-warming-pushes-society-toward-eco-friendly-lifestyles/ "SOMETHING YOU'VE DONE NAKED IN 5 WORDS OR LESS, SHREVEPORT" https://k945.com/5-words-naked-shreveport/ OUR WEBSITE NakedNudistsAndNaturists.com We want to hear from YOU, so please EMAIL us at: NakedForeverMore@gmail.com APPLE PODCASTS https://podcasts.apple.com/us/podcast/naked-nudists-and-naturists/id1695296974 SPOTIFY https://open.spotify.com/show/66iqJxLBmseAZ6DkFlUdI5 AMAZON/AUDIBLE https://www.amazon.com/Naked-Nudists-and-Naturists/dp/B0CCRL1PDS/ref=sr_1_1?crid=20815BHPQ0ILE&keywords=naked%2C+nudists%2C+and+naturists&qid=1690667273&sprefix=naked%2C+nudists%2C+and+naturists%2Caps%2C164&sr=8-1 GOOGLE PODCASTS https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy9lMTM1NGMyNC9wb2RjYXN0L3Jzcw --- Send in a voice message: https://podcasters.spotify.com/pod/show/naked-forevermore/message
Welcome back to another episode of "The Secret to Success" podcast. In today's episode, we delve into the art of making yourself stand out in a crowded marketplace. Drawing inspiration from "The 22 Immutable Laws of Marketing" by Al and Laura Ries, we explore key strategies to differentiate yourself from the competition and establish a unique position in the minds of your customers.Here are key points discussed in this episode.1. Create a Distinct Category: - Discuss the importance of creating a category in which you can be the first and foremost player. - Emphasize the need for a category that is supported by a singular word, making it easier for customers to associate your brand with a specific concept.2. Be the Opposite of the Leader: - Highlight the strategy of fighting against the market leader by positioning yourself as their opposite, rather than attempting to be better than them. - Explain how this approach can help you carve out a distinct niche and attract customers who are seeking an alternative to the market leader.3. Avoid Line Extensions: - Share insights from "The 22 Immutable Laws of Marketing" regarding the risks of brand extensions. - Discuss the idea that your brand is not necessarily the one that works, but rather the association with something. - Encourage listeners to focus on building associations and connections that resonate with their target audience.4. Study Customers, Market, and Trends: - Emphasize the importance of conducting thorough research to understand your customers, market dynamics, and emerging trends. - Discuss the concept of finding the "one move" that will have the greatest impact on your brand's success. - Encourage listeners to analyze their customers' needs and preferences, identify gaps in the market, and adapt their strategies accordingly.In a competitive business landscape, it's crucial to make yourself stand out from the crowd. By following the principles outlined in "The 22 Immutable Laws of Marketing," you can create a unique category, position yourself as the opposite of the leader, avoid ineffective brand extensions, and make strategic moves based on customer insights and market trends. Join us next time as we continue to uncover the secrets to success in various aspects of life and business.Here are notes for this class:Day 2Making Yourself Stand Out The 22 Immutable Laws of Marketing by Al and Laura Ries Create a category that you can be first in — and make sure that the category is supported by a singular word. Fight the leader by not being better, but being their opposite. Don't extend your brand through line extension; it rarely works. Plus, your brand is not the one that works, it's the association with something. Study your customers, market and trends to find the “one move” that works.The Law of Leadership – It's better to be first that is it is to be better.The first person to fly across the Atlantic was Charles Lindbergh. Neil Armstrong was the first person to walk on the moon. Roger Bannister was the first person to run the four minute mile.What are the names of the people who accomplished these feats second?Bert Hinkler was the second man to fly across the Atlantic. Buzz Aldrin followed Neil Armstrong onto the moon's surface. John Landy was the second man to run a mile in less than four minutes (only six weeks after Bannister did).While you may have heard of Aldrin, you're most likely not familiar with the names Hinkler and Landy.Similarly, the leading category in any brand is almost always the first brand into the prospect's mind. Hertz with rent-a-cars. IBM with computers. Coca-Cola in cola.After WWII, Heineken was the first imported beer to make a name for itself in America. Decades later, it's still number one. Advil was the first Ibuprofen and is still number one. Time still leads Newsweek. Coke leads PepsiIf you're second in your prospects mind you'll languish with the Buzz Aldrins, John Landys and Bert Hinklers of the world.In spite of the benefits of being first though, most companies tend to wait companies until a market develops and then they jump in.Chapter 1: The Law of Leadership It's better to be first than it is to be better. The basic issue in marketing is not convincing prospects that you have a better product or service. The basic issue in marketing is creating a category you can be first in. It's much easier to get into the mind first than to try to convince someone you have a better product than the one who got there first. The leading brand in any category is almost always the first brand into the prospect's mind. E.g Hertz in rent-a-cars, IBM in computers, Coca-Cola in cola. Not every first is going to be successful. The timing could be an issue — for e.g your first could be too late. Some firsts are also just bad ideas that will never go anywhere. E.g Frosty Paws, the first ice cream for dogs. The law of leadership applies to any product, brand or category. Imagine you didn't know the name of the first college founded in America. You can always make a good guess by substituting leading for first. What's the name of the leading college in US? Most people would say Harvard, and that is indeed the name of the first college founded in America. One reason why the first brand tends to maintain its leadership is that the name often becomes generic. Xerox, the first plain-paper copier became the name for all plain-paper copies. Kleenex. Coke. Scotch tape.The Law of the Category – If you can't be first in a category, set up a new category you can be first in.-Antonio set up a newer category when it comes to business and he is the first in it. Who else do you know that is doing what he is doing?While Bert Hinkler's name is not a household word, I'm sure you know the name of the third person who successfully flew across the Atlantic Ocean. Her name was Amelia Earhart. The first female to fly across the Atlantic.If you can't be first in a category, set up a new category you can be first in.Charles Schwab didn't open a better brokerage firm; he opened up the first discount broker. Lear's isn't the best selling woman's magazine; they're the best selling magazine for mature women. Dell wasn't the biggest computer company; they're the biggest computer company to sell their computers over the phone.Chapter 2: The Law Of The Category If you can't be first in a category, set up a new category you can be first in. Example: What's the name of the third person to fly the Atlantic Ocean solo? You probably don't know. Yet you do. It's Amelia Earhart. But she isn't known for that. She is known as the first woman to do so. IBM was the first in computers. DEC competed by becoming the first in minicomputers. Cray Research came up with the first supercomputer. Today, Cray is an $800 million company. Convex put two and two together and came up with the first mini super-computer. Today Convex is a $200 million company. You can turn an also-ran into a winner by inventing a new category. Commodore was a manufacturer of home PCs that wasn't going anywhere until it positioned the Amiga as the first multi-media computer. There are many different ways to be first. Dell was the first to sell computers by phone. When you launch a new product, the first question to ask yourself is not “How is this new product better than the competition?”, but “First what?” Forget the brand. Think categories. Everyone is interested in what's new. Few people are interested in what's better. When you're the first in a new category, promote the category. In essence, you have no competition.The Law of the Mind – It's better to be first in the mind than to be first in the marketplace.First personal computer was the MITS Altair 8800. Duryea was the first automobile. Du Mont is the first commercial TV set.What's going on? Is the just mentioned Law of Leadership wrong.Not at all. Here's the thing …IBM wasn't first in the marketplace with a mainframe computer, Remington was.However, IBM began a massive marketing campaign to get into people's mind first and when they did they won the computer battle early.Being first in the mind is everything in marketing. Being first in the marketplace is important only to the extent that it allows you to get into the mind first.Chapter 3: The Law Of The Mind It's better to be first in the mind than it is to be first in the marketplace. The law of the mind modifies the law of leadership. Being first in the mind is everything in marketing. Being first in the marketplace is important only to the extent it allows you to get in the mind first. Marketing is a battle of perception, not product, so the mind takes precedence over the marketplace. The problem for would-be entrepreneurs is getting the revolutionary idea or concept into the prospect's mind. The conventional solution is money. But it's not. More money is wasted in marketing than any other human activity. You can't change a mind once it's made up. The single most wasteful thing you can do in marketing is try to change a mind. Having a simple, easy-to-remember name helps get into prospect's minds.The Law of Perception – Marketing is not a battle of products, it's a battle of perceptions.Some marketers see the product as the hero of the marketing program and that you win and lose based on the merits of your products.Ries and Trout disagree – what's important is the perceptions that exist in the minds of your prospects and customers. They cite as an example the three largest selling Japanese imports, Honda, Toyota and Nissan.Most people think the battle between the three brands is based on quality, styling horse power price. Not true. It's what people think about Honda Toyota and Nissan which determines which brand will win.Chapter 4: The Law of Perception Marketing is not a battle of products, it's a battle of perception. It's an illusion. There is no objective reality. There are no facts. There are no best products. All that exists in the world of marketing are perceptions in the minds of the customer or prospect. The perception is the reality. Everything else is an illusion. Marketing is a manipulation of these perceptions. Most marketing mistakes stem from the assumption that you're fighting a product battle rooted in reality. What some marketing people see as the natural laws of marketing are based on a flawed premise that the product is the hero of the marketing program and that you'll win or lose based on the merits of the product. This is why the natural, logical way to market a product is invariably wrong. Only by studying how perceptions are formed in the mind and focusing your marketing programs on those perceptions can you overcome your basically incorrect marketing instincts.The Law of Focus – The most powerful concept in marketing is owning a word in the prospect's mind.A company can become incredibly successful if it can find a way to own a word in the mind of the prospect.Federal Express was able to put the word ‘overnight' in the minds of their prospects. Xerox owns ‘copier'; Hershey owns ‘chocolate bar'; Coke owns ‘cola'; Heinz owns ‘ketchup'; Crest owns ‘cavities'; Volvo owns safety; Nordstrom's owns service.The word should be simple and benefit oriented. One word is better than three or four.Words can change ownership. In the early days of the personal computer, Lotus owned the word ‘spreadsheet'. Now it belongs to Microsoft thanks to ‘Excel'.Chapter 5: The Law Of Focus The most powerful concept in marketing is owning a word in the prospect's mind. Not a complicated word, or an invented word. Simplest words are the best, words taken right out of the dictionary. You “burn” your way into the mind by narrowing the focus to a single word or concept.Just Do It. The Best Part of Waking up…. Prime Membership. The law of leadership enables the first brand or company to own a word in the mind of the prospect. The leader owns the word that stands for the category. For e.g IBM owns the word “computer”. If you're not a leader, your word has to have a narrow focus. Your word has to be “available” in your category. No one else can have a lock on it. The most effective words are simple and benefit-oriented. No matter how complicated the product, no matter how complicated the needs of the market, it's always better to focus on one word or benefit rather than two or three or four. While words stick in the mind, nothing lasts forever. There comes a time when a company must change words. You can't take somebody else's words. What won't work is leaving your own word in search of a word owned by others. The essence of marketing is narrowing the focus. You can't stand for something if you chase after everything. You can't narrow the focus with quality or any other idea that doesn't have proponents for the opposite point of view. For example: You can't position yourself as an honest politician, because nobody is willing to take the opposite position.Once you have your word, you must go out of your way to protect it in the marketplace.The Law of Exclusivity – Two companies cannot own the same word in the prospect's mind.When a competitor owns a word or position it's futile to own the same word. For instance Volvo owns the word ‘safety'. Many automakers have tried to wrestle that word away from them, but none have been successful.Energizer tried to wrestle ‘long lasting' away from Duracell. But Duracell got in people's minds first.Chapter 6: The Law Of Exclusivity Two companies cannot own the same word in the prospect's mind. It's wrong to think that if you spend enough money, you can own the idea.The Law of the Ladder – The strategy to use depends on which rungs you occupy on the ladder.The primary objective is to be first, but if you're not – all is not lost.Avis lost money for 13 years in a row when they used the slogan “Finest in rent-a-cars”. It wasn't until they changed it to “Avis is only No.2 in rent-a-cars. So why go with us? We try harder” that their fortune turned around. (Avis was later sold to ITT who ordered up the advertising theme “Avis is going to be number one” which bombed.)Another campaign that worked was when 7 Up, the leader in the lemon-lime soda category wanted to make inroads into the larger cola market. When they positioned themselves as “The Uncola” they climbed to the third largest selling soft drink in America.Chapter 7: The Law Of The Ladder The strategy to use depends on which rung you occupy on the ladder. All products are not created equal. There is a hierarchy in the mind that prospects use in making decisions. For each category, there is a product ladder in the mind. On each rung is a brand name. For e.g car rental. Hertz is on the top rung, Avis is on the 2nd rung, and National on the third. Your marketing strategy should depend on how soon you got into the mind and consequently which rung of the ladder you occupy. Example: Avis admitted it was #2. Told prospects to go with them because they tried harder. They made money. The mind is selective. Prospects use their ladders in deciding which information to accept and which information to reject. In general, a mind only accepts new data that is consistent with its product ladder in that category. Everything else is ignored. How many rungs are there on your ladder? Products you use every day tend to be high-interest products with many rungs. And vice versa. There's a relationship between market share and your position on the ladder in the prospect's mind. Sometimes your own ladder or category might be too small. It might be better to be a small fish in a big pond than to be a big fish in a small pond. It's sometimes better to be №3 on a big ladder than №1 on a small ladder.The Law of Duality – In the long run, every market becomes a two-horse race.In batteries, it's Eveready and Duracell. In photographic film, it's Kodak and Fuji. In rent-a-cars, it's Hertz and Avis. In mouthwash, it's Listerine and Scope. In fast food, it's McDonalds and Burger King. In running shoes, it's Nike and Reebok. In toothpaste, it's Crest and Colgate.Chapter 8: The Law Of Duality In the long run, every market becomes a two-horse race. Early on, a new category is a ladder of many rungs. Gradually, the ladder becomes a two-rung affair. E.g Coke vs Pepsi.The Law of the Opposite – If you're shooting for second place, your strategy is determined by the leader.If you're number two it makes sense to try and leverage the leader's strength into a weakness. An example of this is the campaign Pepsi Cola used to become the choice of the new generation (versus Coke-Cola being the old established product).Scope successful hung the “medical breath” label on market leader Listerine by becoming the good tasting mouthwash that kills germs.Other examples are Lowenbrau's “You've tasted the German beer that's the most popular in American. Now taste the German beer that's the most popular in German” and advertising slogan used to launch Tylenol in 1955 “For the millions who should not take aspirin” (when it was discovered that aspirin caused stomach bleeding).Chapter 9: The Law Of The Opposite If you're shooting for second place, your strategy is determined by the leader. Wherever the leader is strong, there is an opportunity for a would-be №2 to turn the tables. A company should leverage the leader's strength into a weakness. You must discover the essence of the leader and then present the prospect with the opposite. Too many potential №2 try to emulate the leader. This is an error. You must present yourself as the alternative. The law of the opposite is a two-edged sword. It requires honing in on a weakness that your prospect will quickly acknowledge. Marketing is often a battle for legitimacy. The first brand that captures the concept is often able to portray its competitors as illegitimate pretenders. A good#2 cannot afford to be timid.The Law of Division – Over time a category will divide and become two or more categories.A category starts off as a single entity. But over time it breaks up into other segments.Computers for example, you have: mainframes, minicomputers, workstations, personal computers, laptops, notebooks.Beer is the same way. Today's there's imported and domestic beer. Light, draft and dry beers. Even non-alcoholic beers.Each segment has its own leader (which is rarely the leader in the original category).Chapter 10: The Law Of Division Over time, a category will divide and become two or more categories Each segment is a separate, distinct entity. Each segment has its own reason for existence. Each segment has its own leader, which is rarely the same as the leader of the original category.The way for the leader to maintain its dominance is to address each emerging category with a different brand name.The Law of Perspective – Marketing effects takes place over an extended period of time.Does a sale increase a company's business or decrease it? Obviously in short term it increases it, but more and more there's evidence to show sales decrease business in the long term by educating customers not to buy at regular prices.Sales also say to people that your regular prices are too high. To maintain volume some companies find they have to run continuous sales. In the retail field, the big winners are Kmart and Wal-mart who are known for their everyday low prices.Chapter 11: The Law Of Perspective Marketing effects take place over an extended period of time Many marketing move exhibit the same phenomenon. The long-term effect is often the exact opposite of the short-term effect. For e.g a sale. A sale increase in a business in the short-term, but there are increasing evidence that shows that sales educate customers not to buy at regular prices.The Law of Line Extension – There is an irresistible pressure to extend the equity of the brand.Here are two examples they give of companies harming their brand by overextending it:The introduction of Coors Light caused the collapse of regular Coors which today sells one-fourth of what it used to.Back in 1978, 7 Up had a 5.7 percent market share. Then they added 7Up Gold, Cherry 7 Up and assorted diet versions. In the early 90's, 7 Up's share had fallen to 2.5 percent.Chapter 12: The Law Of Line Extension There's an irresistible pressure to extend the equity of a brand. One day a company is tightly focused on a single product that is highly profitable. The next day the same company is spread thin over many products and is losing money. When you try to be all things to all people, you inevitably wind up in trouble. Line extension usually involves taking the brand name of a successful and putting it on a new product you plan to introduce. Marketing is a battle of perception, not product. In the mind, for example, A-1 is not the brand name, but the steak sauce itself. Less is more. If you want to be successful today, you have to narrow the focus in order to build a position in the prospect's mind.The Law of Sacrifice – You have to give up something to get something.If you want to be successful today you should give something up.The first area you could sacrifice in is your product line. The example they give is Federal Express who focused on one service: small overnight deliveries.The second is market share. Pepsi gave up part of their market when they focused on the youth market and it worked brilliantly – it brought them within 10% market share of Coca Cola. Here a few of the other companies Reis and Trout cite as having given up market share by specializing: Foot Locker (athletic shoes); The Gap (casual clothing for the young at heart); Victoria Secret (sexy undergarments); The Limited (upscale clothing for working women).The third sacrifice is constant change. One of the examples they list is White Castle whose restaurants look the same as they did sixty years ago and still sell the same frozen sliders, yet they still average over a million dollars per year per location.Chapter 13: The Law Of Sacrifice You have to give up something in order to get something This law is the opposite of Law 12. If you want to be successful, you have to give up something. There are 3 things to sacrifice: product line, target market and constant change. The generalist is weak.The Law of Attributes – For every attribute, there is an opposite, effective attribute.The Law of Exclusivity says that two companies can't own the same word or position. A company must seek out another attribute (it's much better to find an opposite attribute, similar won't do).For instance, Crest owns the word “cavities”. Other toothpastes avoided “cavities”. Instead they focused on taste, whitening, and breath protection.Of course, all attributes aren't created equally. When it comes to toothpaste “cavities” is the best. If the best one is taken you must move on to an attribute and live with a smaller share of the market. And then dramatize its value and increase your market share.Chapter 14: The Law Of Attributes For every attribute, there is an opposite, effective attribute. Too often a company attempts to emulate the leader. It's much better to search for an opposite attribute that will allow you to play off against the leader. All attributes are not created equal. Some attributes are more important to customers than others. You must try and own the most important attribute. You cannot predict the size of a new attribute's share, so never laugh at one.The Law of Candor – When you admit a negative, the prospect will give you a positive.First admit a negative and then twist it into a positive.Examples:“Avis is only No.2 in rent-a-cars” (Avis tries harder)“With a name like Smuckers it has to be good” (We have a bad name, but a good product.)“The 1970 VW will stay ugly longer.” (A car that ugly must be reliable.)“Joy. The Most expensive perfume in the world.” (At $375 an ounce, it has to be sensational.)When you state a negative it's automatically viewed as the truth. When you state a positive it's looked upon as dubious at best.Another great example of twisting a negative into a positive is how Listerine reacted when Scope entered the market with a “good-tasting” mouthwash. They came out with “Listerine: The taste you hate twice a day.”Chapter 15: The Law Of Candor When you admit a negative, the prospect will give you a positive. It goes against corporate and human nature to admit a problem. Yet one of the most effective ways to get into a prospect's mind is to first admit a negative and twist it into a positive. Candor is disarming. Every negative statement you make about yourself is instantly accepted as truth (NOTE: This is a similar law stated in 48 Laws of Power.) You have to prove a positive statement to the prospect's satisfaction. No proof is needed for a negative statement. When a company starts a message by admitting a problem, people tend to almost instinctively open their minds. Example: Listerine used to advertise with “The taste you hate twice a day.” which set them up for selling the idea of killing a lot of germs. The Law of Candor must be used carefully and with great skill. Your negative must be widely perceived as a negative. It has to trigger an instant agreement with your prospect's mind. Next, you have to shift quickly to the positive. The purpose of candor isn't to apologize. It is to set up a benefit that will convince your prospect.The Law of Singularity – In each situation, only one move will produce substantial results.According to Reis and Trout “many marketing people see success as the sum total of a lot of small efforts beautiful executed. They think as long as they put the effort in they'll be successful whether you try hard or try easy, the differences are marginal”. They say the one thing that works in marketing is the single, bold stroke.An example they give is the two strong moves that were made against General Motors. The Japanese came at the low end with small cars like Toyota, Datsun and Honda. The Germans came at the high end with super premium cars like Mercedes and BMW.Chapter 16: The Law Of Singularity In each situation, only one move will produce substantial results (similar to 80/20 principle.) Many marketing people see success as the sum total of a lot of small efforts beautifully executed. They think they can pick and choose from a number of different strategies and still be successful as long as they put enough effort into the program. They seem to think the best approach is “get into everything.” Trying harder is not the secret of marketing success. History teaches that the only thing that works in marketing is the single, bold stroke. In any given situation, there is only one move that will produce substantial results. What works in marketing is the same as what works in the military — the unexpected. To find that singular idea of concept, marketing managers have to know what's happening in the marketplace.The Law of Unpredictability – Unless you write your competitors' plans, you can't predict the future.Marketing plans based on what will happen in the future are usually wrong. It's very difficult to predict your market. You can get a handle on trends, but the danger for many companies is they jump to conclusions about how far a trend will go.Chapter 17: The Law Of Unpredictability Unless you write your competitor's plans, you can't predict the future. Implicit in most marketing plans is an assumption about the future. Yet such marketing plans are usually wrong. Most companies live from quarterly report to quarterly report. That's a recipe for problems. Companies that live by the numbers, die by the numbers. Good short-term planning is coming up with that angle or word that differentiates your product or company. Then you set up a coherent long-term marketing direction that builds a program to maximize that idea or angle. Not a long-term plan, but a long-term direction. While you can't predict the future, you can get a handle on trends, which is a way to take advantage of change. The danger of working with trends is extrapolation. Many companies will jump to conclusions about how far a trend will go. Equally as bad as extrapolation is the common practice of assuming the future will be a replay of the present. One way to cope with an unpredictable world is to build an enormous amount of flexibility into your organization. NOTE: There is a difference between predicting the future and taking a chance on the future.The Law of Success – Success often leads to arrogance and arrogance to failure.Ego is the enemy of successful marketing. Objectivity is what is needed.Companies who became arrogant according to Ries and Trout are General Motors, Sears, Roebuck and IBM. Quite simply they felt they could anything they wanted to in the marketplace. And of, course, they were wrong.In my opinion, IBM's arrogance peaked back in the days of the IBM PC, XT, AT and the PS/2 line of computers. The difference between models was based more on marketing considerations rather than supplying their customers with a technically superior product. Compaq computers, on the other hand, focused on pushing the technical limits of their products and soon gained a reputation for building a superior computer, eventually outselling IBM.The bottom line being while ego can be an effective driving force when it comes to building a business – it can hurt if you inject it into your marketing.Chapter 18: The Law Of Success Success often leads to arrogance, and arrogance to failure. Ego is the enemy of successful marketing. Objectivity is what is needed. When people become successful, they tend to become less objective. They often substitute their own judgment for what the market wants. Ego can be an effective driving force in building a business. What hurts is injecting your ego in the marketing process. Brilliant marketers have the ability to think like how a prospect thinks. They put themselves in the shoes of their customers.The Law of Failure – Failure is to be expected and accepted.Too many companies try to fix things rather than drop things. For instance, American Motors should have abandoned passenger cars and focused on the Jeep. IBM should have dropped copiers and Xerox should have dropped computers years before they finally recognized their mistakes.Chapter 19: The Law Of Failure Failure is to be expected and accepted. Too many companies try to fix things rather than drop things. Admitting a mistake and not doing anything about it is bad for your career. A better strategy is to recognize failure early and cut losses.The Law of Hype – The situation is often the opposite of the way it appears in the press.Hype usually means a company's in trouble. According to Ries and Trout, when things are going well you don't need hype.For example, new coke had tons of publicity, but as everyone knows it bombed. Remember Steve Job's NeXt Computers? All the hype in the world couldn't turn NexT Computers into the next big thing in computers.History is full of failures that were successful in the press. Tucker 48, US Football league, Videotext, the automated factory, the personal helicopter, the manufactured home, the picture phone, polyester suits. The essence of the hype was not just that these products would be successful, but they would render existing products obsolete.For the most part hype is hype. The authors tell us that "real revolutions don't arrive at high noon with marching bands and coverage on the 6:00 pm news. Real revolutions arrive unannounced in the middle of the night and sneak up on you."Chapter 20: The Law Of Hype The situation is often the opposite of the way it appears in the press. When things are going well, a company doesn't need the hype. When you need the hype, it usually means you're in trouble. Real revolutions in the industry don't arrive at high noon with marching bands. They arrive unannounced in the middle of the night and sneak up on you.The Law of Acceleration – Successful programs are not built on fads, they're built on trends.According to Ries and Trout, "A fad is a wave. A trend is the tide. A fad gets hype. A trend gets very little. A fad is a short-term phenomena that in the long-term doesn't do a company that much good".A great example they cite is Coleco Industries Cabbage Patch Kids. They hit the market in 1983. Two years later they had sales of 776 million with profits of 83 million.Then in 1988 the bottom fell out. Coleco filed for Chapter 11. (In 1989, they were acquired by Hasbro where Cabbage Patch Kids with more conservative marketing are doing quite well.)Fads don't last. When everyone has a Ninja turtle, nobody wants one anymore. Compare that to Barbie which is a trend and continues to be popular.Chapter 21: The Law Of Acceleration Successful programs are not build on fads, they are built on trends. A fad is like a wave in the ocean, and a trend is the tide. Like the wave, the fad is very visible but it goes up and down in a hurry. Like the tide, a trend is almost invisible, but very powerful over the long-term.A paradox: if you were faced with a rapidly rising business, with all the characteristics of a fad, the best thing you could do is to dampen the fad and stretch it out.The Law of Resources – Without adequate funding an idea won't get off the ground.The best idea in the world needs money to make it happen. A mediocre idea and a million dollars is better than a great idea with no money.Chapter 22: The Law Of Resources Without adequate funding, an idea won't get off the ground. You need money to get into a mind. And you need money to stay there. First get the idea, then get the money to exploit it.Support this podcast at — https://redcircle.com/the-secret-to-success/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
This episode is based on an exercise from the book, Make Noise: A Creator's Guide to Podcasting and Great Audio Storytelling (also available on Audible), where you have to describe your show in a way that can't be used by other shows, and you can use any of these words. The idea is that instead of using the word "Awesome," explain WHY it's awesome. It's hard, but in the end, it leads you to ponder what makes your show. The book is from Eric Nuzum, who appears in episode 708. Join the School of Podcasting Community Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save 20% Chapters 00:00:00 - Introduction 00:00:36 - Opening 00:01:32 - The 10 Magic Words 00:02:03 - Avoid These Words 00:03:44 - Scott From What Was That Like 00:05:25 - Chris From 9th Grade Experience 00:06:17 - Bryan from Relaxed Male 00:07:16 - Glenn from Coaching Kids Curling 00:09:04 - Eric From Author Blurb 00:09:31 - Harris from Calm History 00:11:00 - Paul From Passing ACLS 00:11:30 - Sean from Radio Free Pro Wrestling 00:11:54 - It's Challenging 00:13:55 - Based on A True Story is Unique (https://www.basedonatruestorypodcast.com) 00:15:53 - How Can My Show Be Different? 00:17:21 - Because of My Podcast Stories Were Moved Based on Feedback 00:18:33 - Join the School of Podcasting (https://schoolofpodcasting.com/listener) 00:19:34 - Podcasting Observations Newsletter (https://www.schoolofpodcasting.com/newsletter ) 00:19:49 - Craig's Because of My Podcast Story (https://www.inglespodcast.com/) 00:22:18 - Find My Podcast... 00:23:29 - Google Podcasts Issues 00:24:31 - Dig the Well Before You're Thirsty 00:25:11 - Apple Category News 00:29:00 - Podcast Discovery () 00:29:17 - Always Listen Before Publishing () 00:33:07 - Question of the Month (https://www.schoolofpodcasting.com/question) 00:34:07 - Where Will I Be (https://www.schoolofpodcasting.com/where ) 00:35:13 - Podcast Baby Steps (https://www.schoolofpodcasting.com/babysteps ) Thanks for listening to episode 885. If you'd like to support the show, become an awesome supporter.
You can listen to our previous message series on the Revelation: The VII The Unavoidably Weird End of the Bible
The Usos are on a bit of a downard spiral after messing up Roman Reigns' promo and their match with the LWO... and that's actually a good thing! Tempest and Pete discuss this and more from the May 19th edition of WWE SmackDown!Watch The 3-Count - PREDICTING WWE Night of Champions 2023...In 3 Words Or Less: https://www.youtube.com/watch?v=xn9R2tzl3iwBuy tickets for WWE Night of Champions Party: https://www.eventbrite.com/e/wrestletalks-wwe-night-of-champions-2023-party-tickets-619067967957Buy our book, WWE vs AEW: The New War!: https://www.amazon.co.uk/dp/B0C3MFHZNG?utm_source=YouTube&utm_medium=News+Video&utm_campaign=Book+LaunchSubscribe to CutScene: https://www.youtube.com/channel/UCxH35tts4YX1xempP2Z-U4ATheme song by TALLBuy our new WrestleTalk merchandise hereWrestleTalk In The Office Spotify Playlist: https://open.spotify.com/playlist/2sprWyZxCcqhtbzUuKfd0U?si=txG3hFYjSNOlGYpcDipx2gWrestleTalk Discover Playlist: https://open.spotify.com/playlist/00I22mwo6wwMKdBh6Y8Gtf?si=geesBbqiSuaNkW6SVdn3eQSubscribe to partsFUNknown hereWatch the video version of the WrestleTalk Podcast hereJoin WrestleLeague hereBecome a Pledge Hammer on Patreon hereFollow Luke Owen @ThisisLukeOwenFollow Oli Davis @OliDavisFollow Pete Quinnell @PeteQuinnellFollow Tempest @TempestWTFollow Adam Blampied @AdamTheBlampiedFollow Laurie Blake @ElFakidor Hosted on Acast. See acast.com/privacy for more information.
Six Words or Less: What would you tell your younger self?
In this episode I go over the 3rd limit setting principle, "If you can't say it in ten words or less, don't say it." Not only is this really important for therapists during limit setting, but it helps to know how to articulate this to parents as well. Podcast HQ: https://www.playtherapypodcast.com Play Therapy Training HQ: https://www.playtherapynow.com Email me: brenna@thekidcounselor.com Follow me on Twitter: @thekidcounselor https://twitter.com/thekidcounselor
Two callers this week believe their problems are in their current situations – one who is a self-proclaimed people pleaser, and the other, a returning caller who can't seem to make progress in fixing her life. However, Iyanla notices that they're both dealing with scattered thoughts. Both callers have been traumatized and must ask for the help they need to heal. Do you want to be on the podcast? Follow Iyanla on social media for the latest call-in information! instagram & twitter: @IyanlaVanzant facebook: @DrIyanlaVanzantSee omnystudio.com/listener for privacy information.
You're still young! You're too picky! Just put yourself out there more!We've heard some doozies. And, while most friends are well-meaning (if occasionally passive-aggressive), they aren't always aware of how these phrases can bump against some tender spots. You've heard of "How to Lose a Guy in 10 Days," but in this episode, Katelyn and Roxy bring you ...How to Lose Your Single Friends in 10 Words (Or Less).But, not to worry, we don't want to leave you feeling speechless. We also offer some thoughts on what to say instead and share our most meaningful experiences of feeling supported and loved by our married friends with kids.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Greg Grunberg has a son who lives with epilepsy. But his story isn't that different from that of someone caring for a loved one with mental illness. Being a caregiver or support person to a loved one is challenging, no matter the diagnosis or the type of care they need. Join us as he tells us about the importance of self-care and how to make sure you stay balanced and moving forward. To learn more -- or read the transcript -- visit the official episode page. Guest Bio Greg Grunberg is best known for his role as X-wing pilot Snap Wexley in “STAR WARS,” as well as “STAR TREK,” “A STAR IS BORN,” and alongside Al Pacino in the Barry Levinson film “PATERNO.” In addition, he has many memorable series regular roles on shows “HEROES,” “CASTLE ROCK,” “LOST,” “ALIAS,” and “FELICITY”. Currently, Grunberg stars alongside Kevin Smith in the cult classic “MAX RELOAD & THE NETHER BLASTERS” as well as the much beloved “BIG ASS SPIDER.” Grunberg has written pilots & films and co-wrote the graphic novel series “DREAM JUMPER” for Scholastic. Book 2 is available everywhere now. Grunberg hosted and produced, alongside Kevin Smith, the pop-culture talk show “GEEKING OUT” for AMC and currently is a staple on the popular gameshow “25 WORDS OR LESS.” He has a few podcasts: “TALK ABOUT IT,” “VESTED INTEREST,” and “AN ACTOR, COMEDIAN & A MUSICIAN WALK INTO A BAR.” Currently, he is filming his popular YouTube series “THE CAREGIVER“ for the epilepsy community. As a drummer, Grunberg started his celebrity rock band “THE ACTION FIGURES“ (TheActionFiguresBand.com) with fellow actors Jesse Spencer, Adrian Pasdar, Jack Coleman, and Scott Grimes, benefiting TalkAboutIt.org, his foundation to raise awareness for people with epilepsy as his eldest son has the condition. Inside Mental Health Podcast Host Gabe Howard is an award-winning writer and speaker who lives with bipolar disorder. He is the author of the popular book, "Mental Illness is an Asshole and other Observations," available from Amazon; signed copies are also available directly from the author. Gabe makes his home in the suburbs of Columbus, Ohio. He lives with his supportive wife, Kendall, and a Miniature Schnauzer dog that he never wanted, but now can't imagine life without. To book Gabe for your next event or learn more about him, please visit gabehoward.com.
In this episode, Debra Interviews Dan Bena, Award-winning Purpose, ESG, and CSR Executive (former PepsiCo), Coach & Mentor. They go over Dan´s career, and his new book 500 words or less available here: https://www.danbena.com/, and they also dive deep into the work his wife is doing to support the aging population.
Reviewing Matt LaFleur's commentary about keeping only 2 running backs on the Packers active roster. Headlines presented by Fleet Farm for Wisconsin's season-opener against Illinois State. Whoa Nelly! featuring the recipe for a perfect Labor Day weekend. And Feel Good Friday painted by Hallman Lindsay Paints.
This week, Sarah talks about tips to prepare students for the SAT and the ACT and help ease the mental burden of testing. Ryan talks about how veteran teachers give advice to first year educators using five words or less. Tune in!Don't just listen, join the conversation! Tweet us at @AcademicaMedia or with the hashtag #BigIdeasinEducation with questions or new topics you want to see discussed. Articles:https://www.usnews.com/education/articles/how-to-reduce-sat-act-test-day-stresshttps://www.edweek.org/teaching-learning/the-best-advice-for-new-teachers-in-5-words-or-less-2022-edition/2022/08?utm_source=tw&utm_medium=soc&utm_campaign=editHosts: Ryan Kairalla (@ryankair); Sarah Boulos Fye (@readwithfye)Producer: Ross Ulysse
This week I'm joined by Ray Harkins or Taken & 100 Words or Less Podcast to talk about our favorite movies of 2022 (so far), Blockbuster & I breakdown the DCEU drama, Westworld Season 4 finale & much more. Buy Metalcore Nerds Merch: https://www.metalcorenerds.comSong of the Week: What Lies Below "Vitiate"Album Review: I Prevail "True Power"Check out the Metalcore Nerds Pull List Spotify Playlist: https://spoti.fi/3zjYw8pNerd News
LIVE FROM OUTBREAK FEST 2022, IT'S 100 WORDS OR LESS! Jokes aside, I am so pleased to bring you this chat with two heavy hitters in the hardcore scene for my first live podcast experience at the incredible Outbreak Festival in Manchester, UK. I sat down with Nate from Xibalba and Bryan from Knocked Loose to hang out and talk about touring Europe, hardcore in 2022 and so much more. See omnystudio.com/listener for privacy information.