POPULARITY
115 episodes with Aldrin
12 episodes with Aldrin
4 episodes with Aldrin
4 episodes with Aldrin
3 episodes with Aldrin
3 episodes with Aldrin
3 episodes with Aldrin
8 episodes with Aldrin
2 episodes with Aldrin
Empezamos temporada con los amigos The Coldest July, quienes están presentando su primer largo: 'Thriving is over since then', un disco de puro emo auspiciado por sellos nacionales e internacionales. Durante la charla pinchamos clásicos contemporáneos de Mineral, Sunny Day Real Estate.... y temazos actuales de Suzzallo, la nueva banda de Rocky Votolato; Nogato, que acaban de lanzar nuevo disco; Terrible Idea Co., adelanto de su segundo disco; y un corte del EP póstumo de Aldrin y Collins. También suena en exclusiva 'mundial' un 'hitet' de Minor Planets titulado 'Promises', primera adelanto de su inminente nuevo EP. Enjoy!
Ministração Igreja da Fazenda
NotiMundo Estelar - Aldrin Gómez, Daniel Noboa envía preguntas de consulta popular a la Corte Constitucional by FM Mundo 98.1
En julio del año 1969, durante la misión Apolo 11, el astronauta Buzz Aldrin se convirtió en el segundo ser humano en pisar la superficie lunar. Sin embargo, antes de salir del módulo lunar, hizo algo que muy pocos conocen: tomó la Santa Cena. Llevó consigo pan y vino en un pequeño contenedor y leyó en silencio Juan 15:5: “Yo soy la vid, vosotros los pámpanos”. Fue su manera de honrar a Dios en el momento más trascendental de su carrera. Este acto fue confirmado por Aldrin mismo en entrevistas y registrado en su autobiografía. En medio del logro científico más grande del siglo XX, él reconoció que aún en la luna, necesitaba comunión con Dios. La verdadera grandeza no está en cuánto asciendes, sino en cuán conectado estás con Aquel que te sostiene. No importa qué metas alcances, si no estás unido al Señor, todo es vacío. Pero si permaneces en Él, incluso lo imposible cobra sentido. No es incompatible alcanzar lo alto y mantenerse humilde. De hecho, es esencial. La Biblia dice en Juan 15:5: “El que permanece en mí, y yo en él, éste lleva mucho fruto; porque separados de mí nada podéis hacer” (RV1960).
En julio del año 1969, durante la misión Apolo 11, el astronauta Buzz Aldrin se convirtió en el segundo ser humano en pisar la superficie lunar. Sin embargo, antes de salir del módulo lunar, hizo algo que muy pocos conocen: tomó la Santa Cena. Llevó consigo pan y vino en un pequeño contenedor y leyó en silencio Juan 15:5: “Yo soy la vid, vosotros los pámpanos”. Fue su manera de honrar a Dios en el momento más trascendental de su carrera.Este acto fue confirmado por Aldrin mismo en entrevistas y registrado en su autobiografía. En medio del logro científico más grande del siglo XX, él reconoció que aún en la luna, necesitaba comunión con Dios.La verdadera grandeza no está en cuánto asciendes, sino en cuán conectado estás con Aquel que te sostiene. No importa qué metas alcances, si no estás unido al Señor, todo es vacío. Pero si permaneces en Él, incluso lo imposible cobra sentido.No es incompatible alcanzar lo alto y mantenerse humilde. De hecho, es esencial. La Biblia dice en Juan 15:5: “El que permanece en mí, y yo en él, éste lleva mucho fruto; porque separados de mí nada podéis hacer” (RV1960).
A late-night accident. A haunted past. A crumbling marriage. Buzz Aldrin trains for the Moon while struggling to hold his life together on Earth. * ABOUT BUZZ: Starring John Lithgow, this gripping audio thriller peels back the myth of Apollo 11 to reveal the raw, untold story of Buzz Aldrin—space pioneer, troubled hero, and relentless survivor. As Cold War tensions flare and the race to the Moon reaches its climax, Aldrin confronts rivalries, near-disaster, and personal demons that threaten to unravel both the mission and himself. Told with urgent intensity and psychological depth, BUZZ is a powerful reimagining of a legendary moment in history—where courage, collapse, and the true cost of heroism collide. BUZZ is a production of Thoroughbred Studios, Goldhawk Productions & iHeartPodcastsSee omnystudio.com/listener for privacy information.
Chapter 1: A deadly lunar landing sim nearly grounds Apollo 11 before it begins. Rivalries ignite between Neil and Buzz—and history almost ends before it starts. * ABOUT BUZZ: Starring John Lithgow, this gripping audio thriller peels back the myth of Apollo 11 to reveal the raw, untold story of Buzz Aldrin—space pioneer, troubled hero, and relentless survivor. As Cold War tensions flare and the race to the Moon reaches its climax, Aldrin confronts rivalries, near-disaster, and personal demons that threaten to unravel both the mission and himself. Told with urgent intensity and psychological depth, BUZZ is a powerful reimagining of a legendary moment in history—where courage, collapse, and the true cost of heroism collide. BUZZ is a production of Thoroughbred Studios, Goldhawk Productions & iHeartPodcasts. Available on most major podcast platforms.See omnystudio.com/listener for privacy information.
NotiMundo Estelar - Aldrin Gómez, Corte Constitucional deja en firme prohibición de uso del celular durante el sufragio by FM Mundo 98.1
Their planned 8 day visit to the International Space Station was turned on its head when NASA announced their Boeing Starliner capsule was unsafe to use. What did Suni Williams and Butch Wilmore do for those 9 months? And we check out the plan that was put together to get them home safely.Follow Cosmic Coffee Time on X for some special content X.com/CosmicCoffTimeEmail us!cosmiccoffeetime@gmail.comYou can request a topic for the show! Or even just say hi!We'd love to hear from you.
“Fate has ordained that the men who went to the moon to explore in peace will stay on the moon to rest in peace.”These are the opening lines of the 'In Event of Moon Disaster' speech, written in 1969 in case the moon landing astronauts did not make it home.They were composed by President Richard Nixon's speechwriter, William Safire, who died in 2009, at the age of 79.The speech continued: “These brave men, Neil Armstrong and Edwin Aldrin, know that there is no hope for their recovery. But they also know that there is hope for mankind in their sacrifice.”Using archive from the Richard Nixon Presidential Library and NASA, Vicky Farncombe tells the story of “the speech that never was”.Eye-witness accounts brought to life by archive. Witness History is for those fascinated by the past. We take you to the events that have shaped our world through the eyes of the people who were there. For nine minutes every day, we take you back in time and all over the world, to examine wars, coups, scientific discoveries, cultural moments and much more. Recent episodes explore everything from football in Brazil, the history of the ‘Indian Titanic' and the invention of air fryers, to Public Enemy's Fight The Power, subway art and the political crisis in Georgia. We look at the lives of some of the most famous leaders, artists, scientists and personalities in history, including: visionary architect Antoni Gaudi and the design of the Sagrada Familia; Michael Jordan and his bespoke Nike trainers; Princess Diana at the Taj Mahal; and Görel Hanser, manager of legendary Swedish pop band Abba on the influence they've had on the music industry. You can learn all about fascinating and surprising stories, such as the time an Iraqi journalist hurled his shoes at the President of the United States in protest of America's occupation of Iraq; the creation of the Hollywood commercial that changed advertising forever; and the ascent of the first Aboriginal MP.(Photo: Edwin 'Buzz' Aldrin on the moon. Credit: Getty Images)
Buzz Aldrin's legacy extends far beyond his historic steps on the Moon. As a visionary engineer and space advocate, he pioneered the concept of the Aldrin Cycler, a revolutionary spacecraft trajectory that could enable safe, efficient, and cost-effective missions to Mars and beyond. In this episode, we explore how cycler spacecraft function, their potential to transform interplanetary travel, and why they remain a compelling solution for future space exploration. Join us as we celebrate the contributions of one of spaceflight's greatest pioneers and examine the technology that could one day carry humanity to the Red Planet and beyond.Join this channel to get access to perks:https://www.youtube.com/channel/UCZFipeZtQM5CKUjx6grh54g/joinVisit our Website: http://www.isaacarthur.netJoin Nebula: https://go.nebula.tv/isaacarthurSupport us on Patreon: https://www.patreon.com/IsaacArthurSupport us on Subscribestar: https://www.subscribestar.com/isaac-arthurFacebook Group: https://www.facebook.com/groups/1583992725237264/Reddit: https://www.reddit.com/r/IsaacArthur/Twitter: https://twitter.com/Isaac_A_Arthur on Twitter and RT our future content.SFIA Discord Server: https://discord.gg/53GAShECredits:Buzz Aldrin's Cyclers - A Safe Spaceship To Mars And BeyondEpisode 489a; March 10, 2025Written, Produced & Narrated by: Isaac ArthurEdited by: Rod PyleSelect imagery/video supplied by Getty ImagesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Buzz Aldrin's legacy extends far beyond his historic steps on the Moon. As a visionary engineer and space advocate, he pioneered the concept of the Aldrin Cycler, a revolutionary spacecraft trajectory that could enable safe, efficient, and cost-effective missions to Mars and beyond. In this episode, we explore how cycler spacecraft function, their potential to transform interplanetary travel, and why they remain a compelling solution for future space exploration. Join us as we celebrate the contributions of one of spaceflight's greatest pioneers and examine the technology that could one day carry humanity to the Red Planet and beyond.Join this channel to get access to perks:https://www.youtube.com/channel/UCZFipeZtQM5CKUjx6grh54g/joinVisit our Website: http://www.isaacarthur.netJoin Nebula: https://go.nebula.tv/isaacarthurSupport us on Patreon: https://www.patreon.com/IsaacArthurSupport us on Subscribestar: https://www.subscribestar.com/isaac-arthurFacebook Group: https://www.facebook.com/groups/1583992725237264/Reddit: https://www.reddit.com/r/IsaacArthur/Twitter: https://twitter.com/Isaac_A_Arthur on Twitter and RT our future content.SFIA Discord Server: https://discord.gg/53GAShECredits:Buzz Aldrin's Cyclers - A Safe Spaceship To Mars And BeyondEpisode 489a; March 10, 2025Written, Produced & Narrated by: Isaac ArthurEdited by: Rod PyleSelect imagery/video supplied by Getty ImagesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
On episode 150 of This Week in Space, it's our Listener Special edition! Not only do we answer your questions and respond to your comments, but we lined up a number of your most tummy-tickling space jokes in the humor shooting gallery. This one is more fun than wearing new shoes! Join us as we talk about asteroid 2024YR4, the Space Launch System's prospects, Katy Perry in space, the newest lunar missions, the X-37B "secret shuttle," Apollo-era flight director Gene Kranz and astronaut Buzz Aldrin, solar sails, the cage match between Elon and astronaut Andreas Morgenson, and the best meteor shower of the year! Headlines Asteroid 2024 YR4 no longer a threat - The Earth-shattering asteroid that briefly had a record high 3.2% chance of impact has been downgraded to a 1 in 20,000 risk after pre-discovery data was analyzed, sparing Barstow and the rest of Earth. SLS faces uncertain future - Even long-time supporters like Scott Pace (former National Space Council secretary) are suggesting an "off-ramp" from the SLS rocket to commercial providers, signaling a potential shift in NASA's approach to lunar missions. Lunar Trailblazer mission communication issues - The recently launched lunar orbiter briefly lost contact after launch on a Falcon 9 but has since established a heartbeat. Blue Origin announces all-female crew for NS-31 - The upcoming mission will feature singer Katy Perry, Lauren Sanchez, and four other accomplished women, marking the first all-female crew since Valentina Tereshkova's solo flight in the 1960s. Blue Ghost lunar landing imminent - Firefly Aerospace's first moon lander is scheduled to touch down on March 2nd, joining two other private landers (from Intuitive Machines and ispace) headed to the moon in the coming weeks. Listener Questions X-37B space plane purpose - The hosts discussed the secretive Space Force vehicle that's been in orbit for 908 days, likely testing technologies like hall thrusters and conducting reconnaissance. Elon Musk vs. astronauts controversy - The hosts addressed the Twitter/X confrontation between Elon Musk and astronauts (including Andreas Morgensen) regarding claims that astronauts were "stranded" on the ISS for political reasons. Gene Kranz's impact during Apollo - Rod shared his experience interviewing the legendary flight director, highlighting Kranz's "dictum" speech after the Apollo 1 fire and his transition to a more reflective persona later in life. Meeting Buzz Aldrin - The hosts described Aldrin as passionate, technically brilliant, and candid about his personal struggles, with Tariq sharing how Aldrin was the subject of his first professional space article in 1999. Solar sail technology potential - They discussed the success of Planetary Society's LightSail 2 and other solar sail missions, lamenting that the technology hasn't been utilized more extensively for deep space missions. Best meteor showers to observe - The hosts recommended the Perseids (August), Geminids (December), and Leonids (November) as the most impressive annual meteor showers, emphasizing the importance of dark skies for optimal viewing. Convincing moon landing deniers - They discussed the challenge of persuading conspiracy theorists, citing evidence including Soviet tracking confirmation and modern lunar reconnaissance photos showing Apollo landing sites. Hosts: Rod Pyle and Tariq Malik Download or subscribe to This Week in Space at https://twit.tv/shows/this-week-in-space. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit
On episode 150 of This Week in Space, it's our Listener Special edition! Not only do we answer your questions and respond to your comments, but we lined up a number of your most tummy-tickling space jokes in the humor shooting gallery. This one is more fun than wearing new shoes! Join us as we talk about asteroid 2024YR4, the Space Launch System's prospects, Katy Perry in space, the newest lunar missions, the X-37B "secret shuttle," Apollo-era flight director Gene Kranz and astronaut Buzz Aldrin, solar sails, the cage match between Elon and astronaut Andreas Morgenson, and the best meteor shower of the year! Headlines Asteroid 2024 YR4 no longer a threat - The Earth-shattering asteroid that briefly had a record high 3.2% chance of impact has been downgraded to a 1 in 20,000 risk after pre-discovery data was analyzed, sparing Barstow and the rest of Earth. SLS faces uncertain future - Even long-time supporters like Scott Pace (former National Space Council secretary) are suggesting an "off-ramp" from the SLS rocket to commercial providers, signaling a potential shift in NASA's approach to lunar missions. Lunar Trailblazer mission communication issues - The recently launched lunar orbiter briefly lost contact after launch on a Falcon 9 but has since established a heartbeat. Blue Origin announces all-female crew for NS-31 - The upcoming mission will feature singer Katy Perry, Lauren Sanchez, and four other accomplished women, marking the first all-female crew since Valentina Tereshkova's solo flight in the 1960s. Blue Ghost lunar landing imminent - Firefly Aerospace's first moon lander is scheduled to touch down on March 2nd, joining two other private landers (from Intuitive Machines and ispace) headed to the moon in the coming weeks. Listener Questions X-37B space plane purpose - The hosts discussed the secretive Space Force vehicle that's been in orbit for 908 days, likely testing technologies like hall thrusters and conducting reconnaissance. Elon Musk vs. astronauts controversy - The hosts addressed the Twitter/X confrontation between Elon Musk and astronauts (including Andreas Morgensen) regarding claims that astronauts were "stranded" on the ISS for political reasons. Gene Kranz's impact during Apollo - Rod shared his experience interviewing the legendary flight director, highlighting Kranz's "dictum" speech after the Apollo 1 fire and his transition to a more reflective persona later in life. Meeting Buzz Aldrin - The hosts described Aldrin as passionate, technically brilliant, and candid about his personal struggles, with Tariq sharing how Aldrin was the subject of his first professional space article in 1999. Solar sail technology potential - They discussed the success of Planetary Society's LightSail 2 and other solar sail missions, lamenting that the technology hasn't been utilized more extensively for deep space missions. Best meteor showers to observe - The hosts recommended the Perseids (August), Geminids (December), and Leonids (November) as the most impressive annual meteor showers, emphasizing the importance of dark skies for optimal viewing. Convincing moon landing deniers - They discussed the challenge of persuading conspiracy theorists, citing evidence including Soviet tracking confirmation and modern lunar reconnaissance photos showing Apollo landing sites. Hosts: Rod Pyle and Tariq Malik Download or subscribe to This Week in Space at https://twit.tv/shows/this-week-in-space. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit
After everything learned through Mercury and Gemini culminated in the seventeen Apollo missions. The first ten were all testing and rehearsals, but the whole program, and a whole era was characterised by Apollo 11, the first time humans set foot on the moon. Along with the triumph, there was tragedy and a very near miss, and one of the most underrated aspects of NASA's space program - the lunar roving vehicles that let the astronauts explore more than seven kilometres from the Lunar Module.This really was one of the most remarkable endeavours of science, engineering and teamwork. Let's dive in.Follow Cosmic Coffee Time on X for some special content X.com/CosmicCoffTimeEmail us!cosmiccoffeetime@gmail.comYou can request a topic for the show! Or even just say hi!We'd love to hear from you.
Buzz Aldrin wasn't the first man to walk on the Moon, but he WAS the first person to PEE there. Source: https://www.popsci.com/weird-apollo-11-facts/
¡MÓNTATE QUE NOS FUIMOS!
Astronomy Daily - The Podcast: S04E35In this episode of Astronomy Daily, host Steve Dunkley dives into a mix of intriguing stories from the cosmos, featuring the latest milestones in satellite launches, planetary defence discussions, and updates on NASA's Artemis missions. Join us as we explore the fascinating developments that are shaping our understanding of space and our place within it.Highlights:- Rocket Lab's Successful Launch: Discover Rocket Lab's latest achievement with the successful deployment of five satellites for Kinnes, marking their 59th Electron mission. Learn about the significance of this launch in expanding global Internet of Things connectivity and how it reflects the company's reliability in the launch sector.- Concerns Over Starlink Satellites: Delve into the growing concerns regarding the environmental impact of SpaceX's Starlink satellites, which have recently re-entered the atmosphere. Explore the implications of satellite disintegration on atmospheric pollution and the potential risks to our ozone layer.- NASA's Electric Vans: Get insights into NASA's plans to continue using electric vans for astronaut transport despite the manufacturer going bankrupt. Learn how these vehicles fit into the Artemis programme and the agency's ongoing mission preparations.- Asteroid 2024 YR4: Uncover the details surrounding the newly detected asteroid 2024 YR4, which poses a theoretical risk to Earth. While the chance of impact remains low, the discussion on planetary defence strategies becomes increasingly relevant as scientists monitor its trajectory.- Planetary Defence Strategies: Explore the fascinating advancements in planetary defence, including NASA's DART mission, which demonstrated the potential to alter an asteroid's path. Discover the various methods being considered to protect Earth from potential asteroid threats.For more cosmic updates, visit our website at astronomydaily.io. Join our community on social media by searching for #AstroDailyPod on Facebook, X, YouTubeMusic, and TikTok. Don't forget to subscribe to the podcast on Apple Podcasts, Spotify, iHeartRadio, or wherever you get your podcasts.Thank you for tuning in. This is Steve signing off. Until next time, keep looking up and stay curious about the wonders of our universe.00:00 - Welcome back to Astronomy Daily01:02 - Rocket Lab's IoT4U&ME mission05:30 - Environmental concerns surrounding Starlink satellites10:15 - NASA's electric vans for Artemis missions14:00 - Monitoring asteroid 2024 YR418:20 - Planetary defence strategies and developments22:00 - Conclusion and upcoming content✍️ Episode ReferencesRocket Lab Launch Details[Rocket Lab](https://www.rocketlabusa.com)Starlink Satellite Concerns[Starlink Concerns](https://www.scientificreports.com)NASA's Electric Vans Information[NASA Electric Vans](https://www.nasa.gov)Asteroid 2024 YR4 Monitoring[Asteroid Monitoring](https://www.esa.int/Science_Exploration)Planetary Defence Strategies[Planetary Defence](https://www.nasa.gov/planetarydefense)Astronomy Daily[Astronomy Daily](http://www.astronomydaily.io)Become a supporter of this podcast: https://www.spreaker.com/podcast/astronomy-daily--5648921/support.
The Moon Landing Conspiracy On July 20, 1969, the world watched as Apollo 11 astronauts walked on the Moon—or so we've been told. For decades, skeptics have argued that the Moon landing was an elaborate hoax staged by NASA. From the waving flag to missing stars and suspicious shadows, conspiracy theories persist. In this episode, we break down the biggest claims, explore how the hoax theory began, and look at the hard evidence for and against one of history's greatest achievements. Episode Highlights: The Historic Achievement Apollo 11 Overview: Launched July 16, 1969; Armstrong, Aldrin, and Collins on board; first Moon landing on July 20; safe return on July 24. The Space Race: The U.S. rushed to beat the Soviet Union after JFK's 1961 challenge to land a man on the Moon. Global Impact: 600 million people watched live, solidifying U.S. dominance in space and fueling decades of exploration. The Birth of the Moon Hoax Theory Bill Kaysing's 1976 book We Never Went to the Moon kickstarted the conspiracy. Distrust in the government (post-Vietnam, post-Watergate) fueled skepticism. Hollywood influence: Capricorn One (1978) imagined a faked Mars landing, adding to public doubts. Common Conspiracy Claims The Waving Flag – Why does it move with no wind? No Stars in Photos – Shouldn't space be full of them? Strange Shadows – Do multiple light sources suggest a studio set? Van Allen Radiation Belts – Could astronauts survive the radiation? No Impact Crater – The Lunar Module's engine left no visible blast mark. Identical Backgrounds – Different Apollo photos show eerily similar landscapes. The Evidence Supporting the Landing Lunar Samples: 842 lbs of Moon rocks with unique properties. Third-Party Tracking: Global observatories, including the Soviet Union, tracked Apollo missions. Retroreflectors: Devices left on the Moon still used for laser distance measurements today. Thanks for listening, but remember, don't tell anyone about what you heard today, because This Podcast Is a Secret!
Leitura Bíblica Do Dia: Gênesis 39:11-22 Plano De Leitura Anual: Êxodo 39-40, Mateus 23:23-39 Já fez seu devocional hoje? Aproveite e marque um amigo para fazer junto com você! Confira: Em 20 de julho de 1969, os astronautas Neil Armstrong e Buzz Aldrin saíram do módulo lunar e se tornaram as primeiras pessoas a andar na superfície da Lua. Pouco nos lembramos do terceiro membro da equipe, Michael Collins, que permaneceu operando o módulo de comando da Apollo 11 e ficou sozinho na face oculta da Lua, depois que seus companheiros desceram à superfície. Estava sem comunicação com Armstrong, Aldrin ou qualquer outra pessoa na Terra. A base de comando da NASA comentou: “Desde Adão, nenhum humano conheceu tamanho isolamento como Mike Collins”. Há momentos em que nos sentimos completamente sozinhos. Imagine por um instante como José, filho de Jacó, sentiu-se ao ser vendido por seus irmãos e levado para o Egito (Gênesis 37:23-28). Ele ficou ainda mais isolado quando foi lançado na prisão sob falsas acusações (39:19-20). Como José sobreviveu na prisão, numa terra estrangeira e sem nenhum familiar por perto? Preste atenção: “Mas o Senhor estava com ele na prisão…” (v.21). Somos lembrados dessa verdade reconfortante 4 vezes em Gênesis 39. Você se sente sozinho ou isolado dos demais? Apegue-se à verdade da presença de Deus, prometida pelo próprio Jesus: “…estou sempre com vocês, até o fim dos tempos” (Mateus 28:20). Tendo Jesus como seu Salvador, você nunca está só. Por: Dave Branon
Recorded by Aldrin Regina Valdez for Poem-a-Day, a series produced by the Academy of American Poets. Published on February 4, 2025. www.poets.org
Astronomy Daily - The Podcast: S04E29In this episode of Astronomy Daily, host Steve Dunkley dives into the captivating celestial events and groundbreaking research that are shaping our understanding of the universe this February. Join us as Hallie presents the much-anticipated February Planet Parade and shares intriguing insights from the Russian Institute of Biomedical Problems, along with other fascinating stories from the Astronomy Daily newsletter.Highlights:- February Planet Parade: Get ready for a spectacular display of the five brightest planets in the evening sky! Hallie guides us through this rare planetary alignment, featuring Venus, Jupiter, Mars, Mercury, and Saturn, culminating in a special conjunction on February 24.- Sirius Mission Success: Discover the remarkable achievement of the Russian Institute of Biomedical Problems, which has successfully completed the Sirius experiment—a year-long isolation study simulating deep space travel conditions. Learn about the crew's experiences and the implications for future interplanetary missions.- Buzz Aldrin's New Role: Explore Buzz Aldrin's partnership with Verizon as he promotes satellite connectivity, showcasing how technology has evolved since his historic Apollo 11 mission. Aldrin's humorous take on communication in space adds a light-hearted touch to the episode.- NASA's Artemis Missions: Hear about the Aerospace Safety Advisory Panel's concerns regarding NASA's Artemis missions, as they call for a reassessment of objectives to ensure a safer and more balanced approach to lunar exploration.- Gaia's Legacy: Celebrate the completion of the Gaia mission, which has transformed our understanding of the Milky Way through its extensive data collection. Discover the implications of its findings and what future data releases will reveal about our galaxy.For more cosmic updates, visit our website at astronomydaily.io. Join our community on social media by searching for #AstroDailyPod on Facebook, X, YouTubeMusic, Tumblr, and TikTok. Don't forget to subscribe to the podcast on Apple Podcasts, Spotify, iHeartRadio, or wherever you get your podcasts.Thank you for tuning in. This is Steve signing off. Until next time, keep looking up and stay curious about the wonders of our universe.00:00 - Welcome back to Astronomy Daily. It's the 3rd of February 202501:02 - February sky has some nice highlights to look forward to01:26 - Year long biomedical isolation experiment simulates conditions of deep space travel and lunar operations02:49 - Apollo 11 moonwalker Buzz Aldrin appears in new Verizon commercial08:34 - Safety panel says NASA is packing too many objectives into upcoming Artemis missions11:03 - European Space Agency's Gaia spacecraft has completed its sky scanning phase20:34 - February brings a rare planetary parade with five bright planets in clear view24:14 - The fifth planet in our solar system becomes visible during February26:09 - We've covered the five brightest planets visible to the naked eye✍️ Episode ReferencesSirius Mission[Sirius Mission](https://www.roscosmos.ru/30013/)Buzz Aldrin and Verizon[Buzz Aldrin](https://www.verizon.com/about/news/buzz-aldrin-verizon)NASA Artemis Program[NASA Artemis](https://www.nasa.gov/artemis)Gaia Mission[Gaia Mission](https://www.esa.int/Science_Exploration/Space_Science/Gaia)Astronomy Daily[Astronomy Daily](https://www.astronomydaily.io)Become a supporter of this podcast: https://www.spreaker.com/podcast/astronomy-daily--5648921/support.
Host | Matthew S WilliamsOn ITSPmagazine
Host | Matthew S WilliamsOn ITSPmagazine
NotiMundo Estelar - Aldrin Gómez, Declaratoria Extraordinaria Y Emergente Para La Designación.. by FM Mundo 98.1
In this episode, we make our first foray into outer space as we cover the Apollo 11 Moon Landing, what led to it, and how there are now people who doubt that we ever made the trip. We discuss the astronauts on the flight, their histories and how they combined to make the Moon Landing the success that it was. In his corner, Arthur discusses Aardwolves and a whole host of colorful fancy people get discussed on this week's episode of the Family Plot Podcast! You should listen, it's outta this world!Become a supporter of this podcast: https://www.spreaker.com/podcast/family-plot--4670465/support.
It has been fifty-five years since those historic first steps on the Moon.
Fifteen years after the Apollo 11 lunar landing, the President invited the crew members to the White House for a celebration. You'll be intrigued by the President's remarks – he gives a little history and in the second half of the podcast, we'll hear him explain all the inventions that have emerged from the space program. After his speech, you'll hear Neil Armstrong speak and present the President with a gift, a small American flag that the crew had taken to the moon in 1969. Today, it's been 55 years since that historic landing. Recall that at 1:18 pm, Pacific Daylight Time on July 20, 1969, Armstrong and Aldrin brought down the lunar lander Eagle on the moon's surface. Collins remained in the command module Columbia, which orbited 69 miles above. Five more missions sent ten more men to the moon's cratered surface and 843 pounds of precious lunar rocks and soil were returned for analysis.
Welcome to Astronomy Daily, the Podcast that brings you the latest news and updates from the world of space and astronomy. I'm your host, Steve Dunkley, and today we have a captivating lineup of space-related news that I'm sure you'll find fascinating.- **55th Anniversary of Apollo 11**: Reflecting on the monumental Apollo 11 mission, Steve shares his childhood memories of watching Neil Armstrong, Edwin Aldrin, and Michael Collins make history by landing on the moon. This nostalgic look back reminds us of the incredible achievements of those astronauts and how they inspired a generation to look to the stars.- **New Lunar Rover Testing**: Astrobotic is making strides in creating a lunar power grid with its Volt rover, which recently passed rigorous testing at NASA's Glenn Research Centre. Designed to traverse the moon's surface, the rover features a vertical solar array to harness solar energy, proving its stability on simulated lunar slopes.- **NEOWISE Mission Concludes**: After 14 successful years, NASA's NEOWISE mission will end on July 31. However, its legacy continues with the upcoming NEO Surveyor mission, set for launch in 2027. This new mission will be the first infrared space telescope dedicated to hunting hazardous near-Earth objects, marking a significant step forward in planetary defense.- **Decommissioning the ISS**: NASA and SpaceX have unveiled plans to deorbit the International Space Station in January 2031. A modified SpaceX Dragon spacecraft will lower the ISS's orbit until it reenters the atmosphere, marking the end of an era for this iconic space laboratory that has hosted over 270 astronauts.- **ISS Weekly Update**: The International Space Station crew has been busy with a range of scientific research, maintenance activities, and personal time. Highlights include advancements in space agriculture, human health research, and high-temperature physics. The crew also conducted emergency drills to ensure safety and preparedness.Don't forget to visit our website at astronomydaily.io to sign up for our free daily newsletter and stay updated with the latest space news. Follow us on social media at AstroDailyPod on Facebook, X, YouTubeMusic, and TikTok to join our community of stargazers and space enthusiasts. Until next time, keep looking up and stay curious about the universe.www.bitesz.comBecome a supporter of this podcast: https://www.spreaker.com/podcast/astronomy-daily-the-podcast--5648921/support.
Matthew Syed continues his four-part mini series exploring the ethics of space exploration, by returning to the origins of the space race, which saw America and the USSR battling for supremacy. He takes a hard look into the reasons why we go to space and whether it has really benefited all humankind. When Neil Armstrong and Buzz Aldrin landed on the moon in July 1969, humanity as a whole felt like we'd reached a new frontier. The two astronauts left a plaque behind them, at the bottom of their lunar module. It said “we came in peace for all mankind”. But while Armstrong and Aldrin were ambassadors of the entire species, it was an American flag which was planted on the surface of the moon. This was a time of fear of Cold War competition amidst fear of nuclear annihilation. Despite the altruistic ideals encapsulated in NASA's motto "for the benefit of all", the geopolitical stakes of the space race were paramount. Matthew explores how this combined with America's perception of its exceptionalism and how the post-war period was filled with nationalistic ambitions and controversies. With historians Roger Launius and Neil Maher, Science and Religion Professor Catherine Newell, Space Lawyer Michelle Hanlon and retired astronaut John Herrington. Presenter: Matthew Syed Producer: Julien Manuguerra-Patten Series Editor: Katherine Godfrey Sound Design and Mix: Rob Speight Theme music by: Ioana Selaru A Novel production for BBC Radio 4Featuring archive from: Apollo moon landing archive: NASA, Apollo 11 Moonwalk - Original NASA EVA Mission Video - Walking on the Moon, 1969. Archive Rev Ralph Abernathy at Cape Kennedy. From Library of American Congress and WGBH. Extract from the 3 parts documentary series “Chasing the Moon” directed by Robert Stone for PBS, 2019. Wernher Von Braun - extract from “Disneyland, Man on the Moon” documentary produced by Walt Disney and directed by Ward Kimball, ABC tv 1955. Archive JF Kennedy at the United Nation. From the United Nations Archives. General Assembly (20 September 1963) First International crew arrives at Space Station - CNN reports, 2 November 2000. Archive Space Treaty - British Pathé, Space Treaty February 1967 NASA Artemis launch - @NASA, produced by Sonnet Apple, 2022.
Leitura bíblica do dia: 1 Coríntios 11:23-26 Plano de leitura anual: Jó 22-24; Atos 11; Vamos ler o devocional juntos? Separe um tempo especial para Deus hoje e faça sua reflexão diária: Quando o módulo Eagle da Apollo 11 pousou no Mar da Tranquilidade na Lua, em 20 de julho de 1969, os astronautas levaram certo tempo recuperando-se do voo antes de pisar na superfície lunar. O astronauta Buzz Aldrin havia recebido permissão para levar pão e vinho para celebrar a Ceia do Senhor. Depois de ler as Escrituras, ele provou os primeiros alimentos consumidos na Lua. Mais tarde, ele escreveu: “Coloquei o vinho no cálice que nossa igreja tinha me dado. Na gravidade da Lua, o vinho fazia movimentos circulares lentos e graciosos no cálice”. Aldrin desfrutou da comunhão celestial e suas ações proclamaram sua crença no sacrifício de Cristo na cruz e na certeza de Sua segunda vinda. O apóstolo Paulo nos encoraja a lembrar como Jesus sentou-se com os Seus discípulos “na noite em que […] foi traído” (1 Coríntios 11:23). Cristo comparou Seu corpo que seria sacrificado ao pão (v.24). Declarou o vinho como um símbolo da “nova aliança” que trouxe o perdão e a salvação através de Seu sangue derramado na cruz (v.25). Sempre e onde quer que celebremos a comunhão, proclamamos nossa confiança no Seu sacrifício e a esperança em Sua segunda vinda (v.26). Onde quer que estejamos, celebremos nossa fé no único Salvador ressurreto e vindouro — Jesus Cristo. Por: Xochitl Dixon
In this insightful episode, join us as we delve into the innovative world of Novel with its Founder and CEO, Aldrin Clement. With a rich background at Deloitte Digital and now leading Novel, Aldrin is at the forefront of transforming how international founders manage their finances online. Discover Novel's mission to simplify business banking by integrating banking, payouts, invoicing, and more into a single platform. Aldrin shares his entrepreneurial journey from the inception of Novel during Y Combinator's Summer 2020 batch to redefining the financial landscape for businesses worldwide. He also provides valuable advice for aspiring entrepreneurs and insights into the future of digital finance. This show is supported by www.matchrelevant.com. A company that helps venture-backed Startups find the best people available in the market, who have the skills, experience, and desire to grow. With over a decade of experience in recruitment across multiple domains, they give people career options to choose from in their career journey.
In 1969, man walked on the moon.In 2000, someone made a film about the unsung heroes. NASA's Apollo 11 mission, featuring astronauts Neil Armstrong and Buzz Aldrin, successfully landed on the moon. Australians played a crucial role in this historic event, with the Parkes Observatory and Honeysuckle Creek tracking station providing vital communication support. These facilities broadcast Armstrong's first steps to the world, symbolizing global unity and the shared human spirit of exploration.Join Holly and Matthew as they contextualise both the film and the event, their influences on their respective histories, and world around them. Bonus conspiracy theories!acBecome a supporter of this podcast: https://www.spreaker.com/podcast/weird-crap-in-australia--2968350/support.
NotiMundo Estelar - Aldrin Gómez, Sucesión Presidencial, ¿Cuál es el Camino? by FM Mundo 98.1
Episode 83— Funny Thing About the 1969 Apollo Mission: We Didn't Land On The Moon This episode is the first in my new chapter focused on Conspiracies. What better interview to do for the first episode than to talk with Bart Sibrel about the 1969 Apollo Moon Mission?Bart Sibrel is an award-winning filmmaker, writer, and investigative journalist who has been producing television programs, documentaries, music videos, TV commercials, and stage plays for over forty years, starting at eighteen, hosting his own television talk show. Sibrel has owned five video production companies, has been employed by two of the three major networks, has worked as a television news reporter, and has produced videos shown on ABC, NBC, CBS, CNN, TLC, USA, and BET. Sibrel has also appeared as a seasoned actor on the stage and screen over five hundred times. Articles featuring Sibrel's films have been published in Time Magazine, The New York Times, The Washington Post, and USA Today. His awards from the American Motion Picture Society include Best Cinematography, Best Editing, and Top Ten Director.In 2001, Mr. Sibrel released “A Funny Thing Happened on the Way To The Moon,” a documentary that claims that the Moon landing was a hoax. In the film, Sibrel shows photographic evidence that proves that the landing was filmed on a movie set. In 2004, Mr. Sibrel released “Astronauts Gone Wild: An Investigation Into the Authenticity of the Moon Landings (a wordplay on the Girls Gone Wild video series).” In this film, Sibrel confronts Apollo astronauts, including Buzz Aldrin and Neil Armstrong, with a Bible and asks them to swear that they actually landed on the moon. Aldrin and Armstrong refused to take the challenge.In his memoir Moon Man Bart Sibrel reveals for the very first time the official CIA code name for the real Apollo project, the military base where the first staged "moon landing" was filmed, and the names of fifteen United States government scientists and officials who were in attendance for the first moon landing falsification, some of whom are still alive today. This information was given to Sibrel by the Chief of Security of this secretive military base, who confessed his regrettable participation in this despicable government fraud on his deathbed.This is your Red Pill/Blue Pill moment. You take the blue pill, the story ends, and you wake up in your bed and believe we landed on the moon in 1969. You take the red pill and listen to this episode. You stay in Event Horizonland, and I show you how deep the rabbit hole goes. I am offering you truth and nothing more. Join The Community Follow us on: Facebook at https://www.facebook.com/quantumAIradio Twitter at @EventHo14339589 Instagram at @EventHorizon Subscribe To My Other Podcasts Movie Reviews from the Edge - https://www.spreaker.com/show/movie-reviews-from-the-edge The Mark Peterson Show - https://www.spreaker.com/show/the_mark_peterson_show Support the Show Did you know you can support the podcast by joining the Spreaker Supporter Club? For as little as $2.00 per month, you can help me grow the show and produce more episodes. Go to the show page on Spreaker and click on the Supporter Club! Buy My New Book I have a new book! It is called Career Coaching Xs and Os: How To Master the Game of Career Development. Transform your career trajectory with insider knowledge and actionable advice, all packed into one game-changing guide. Get your copy on Amazon at https://a.co/d/f7irTML Bart Sibrel InformationWebsite - https://www.sibrel.com/Moon Man: True Story of a Filmmaker on the CIA Hit List - https://www.amazon.com/dp/1513686569Evidence of Faked Moon Landing: Fake Photographs - https://youtu.be/fMcpKJ18nmo A Funny Thing Happened On The Way To The Moon - https://youtu.be/xciCJfbTvE4Become a supporter of this podcast: https://www.spreaker.com/podcast/event-horizon--2860481/support.
After a 2 week hiatus Bryan and Aldrin are back to hit you with the latest news around the NBA! On today's episode the duo discuss AI vs Brian Windhorst, The Lakers in playoff mode, The Celtics dominance and much more! Follow us on social media @Picknpopshow on Instagram, Twitter, Tik Tok and Facebook!Support the show
On this weeks episode the explorative Trio of Antman "Collins" James "Aldrin" and Jason "Armstrong" are going where many a man have gone before as they take on the polyomino space city civilisation building game Planet UnknownThe boys break down all the things they like and dislike, what comes in the box, its value and most importantly where it stands in the collection status. is it a keeper? or is it destined for the for sale table at your local gaming meet up?Support the show-------------------------------------------------------------------------------------------------------------------- Find our audio Podcast on all good podcast platforms or find the links on our host site . https://meepleminded.buzzsprout.com/ You can join the ever growing Meeple Minded community https://www.facebook.com/MeepleMindedMedia https://discord.gg/HtgzKDAB https://twitter.com/MeepleMinded https://www.instagram.com/meepleminded/ Please also Like, Share & Subscribe here on Youtube https://www.youtube.com/channel/UCInqK3k50OVrutTCodvw3FA-------------------------------------------------------------------------------------------------------------------- Thank you all so much for choosing to listen to our humble down to earth Table top gaming podcast. If you do like what you hear, please do subscribe as we will be uploading a new show every Tuesday & Thursday @ 7am GMT, ready for that commute into work, or gym session :)
On todays episode Bryan and Aldrin tackle many topics including LeBron amassing 40,000 points in his career, The Bucks Resurgence, The Celtics dominating The Golden State Warriors and much more!Follow us on social media @Picknpopshow on Instagram, Twitter, Tik Tok and Facebook! Support the show
Vince CArter recently came out and stated that the NBA approached him, Tracy Mcgrady, LeBron James and Kobe to compete in a dunk contest for 1 million dollars. The Players decline. A huge what if and would have surely been a legendary dunk contest. On todays' episode Bryan and Aldrin debate who would win this dunk contest! The duo also discuss Jordan Poole being moved to the Bench, Kevin Durant vs Charles Barkley and much more! Follow us on social media @Picknpopshow on Instagram, Twitter, Tik Tok and Facebook!Support the show
On Today's episode Bryan and Aldrin are back discussing everything All Star weekend. The Duo also discuss the must watch teams heading into the 2nd half of the season. Follow us on social media @Picknpopshow on Instagram, Twitter, Tik Tok and Facebook!Support the show
On today's episode Bryan and Aldrin discuss many topics surrounding the NBA season, including the All Start reserves, Joel Embiid's injury, the NBA trade deadline and much more!Follow us on social media @Picknpopshow on Instagram, Twitter, Tik Tok and Facebook!Support the show
On today's episode Bryan and Aldrin discuss the Bucks hiring Doc Rivers, the All star starters reveal, Udonis Haslem vs Paul Pierce and much more!Follow us on social media @Picknpopshow on Instagram, Twitter, Tik Tok and Facebook!Support the show
On today's episode Bryan and Aldrin tackle many topics ranging from Pascal being traded to the Pacers, Kevin Durant in the Goat Conversation, Dejounte Murray to the Bucks rumors and much more! Follow us on social media @Picknpopshow on Instagram, Twitter, Tik Tok and Facebook!Support the show
Happy MLK Day to all the listeners. On today's episode Bryan and Aldrin tackle many topics including how the Warrior's can retool around Steph Curry, The Lakers need to shake things up, trade rumors and much more! Follow us on social media @Picknpopshow on Instagram, Twitter, Tik Tok and Facebook!Support the show
On today's episode Bryan and Aldrin discuss many topics ranging from Draymond's return, Trouble in the Warriors locker room, Dejounte Murray trade rumors and much more! Follow us on social media @Picknpopshow on Instagram, Twitter, Tik Tok and Facebook!Support the show
Welcome to Episode 129 Sponsored by CultTVMan, Sean's Custom Model Tools and Return To Kit FormHostsStuartGeoffTerryThanks to our latest Patreon and Buy Me a Coffee Supporters:Mark and Rob***************************************LATEST NEWSShows!Scale Model World 2023Scale ACT 2023Sword and Brush 20232023 Detroit Area Auto Modelers NNL Motor City***************************************MAILBAGWe want to hear from you! Let us know if you have any comments or suggestions scalemodelpodcast@gmail.com. ***************************************LATEST HOBBY ANNOUNCEMENTSAirfix unveils a new tool 1/72 ME 410XP-72 Ultrabolt Conversion in both 1/48 and 1/32Resin 1:72 scale Boeing 737-300HK Models new 1/32 Boston MK. IV / A-20J/K HavocLots of Tigers, Takom releasing a "Big Box" combo & 16th scale Otto CariusMeng 1/12 McLaren MP4/4 1988 (Pre-colored Edition)Three new items to enhance your Corsair in 48th from Magic FactoryEduard Nov.SummaryNew Captain Scarlet White Falcon in 1/72News from Special Hobby 11/2023HMS Venus and HMS Scorpion from Atlantic Models 1/700Round 2's 1971 Dodge Demon 340 What's new at Scalemates.com ***************************************SPONSOR AD #1Cult TV Man***************************************WHAT'S ON THE BENCHStuart - More painting experiments with the battlemechs, mostly seeing what I can do with contrast paints and the airbrush. Moosaroo cup - Priming is done, and painting has started on some body parts.Geoff - Continuing work on the Airfix 1/72 Handley Page 0-400, which is quite the bear! Mostly working on real world stuff like battening down the hatches for winter though. Terry - some work on the Aldrin-class - mostly buffing paint at this point. I hope to get a good coat before masking and painting detail and panel colors. I did start one of Bandai's Gamillon multi-deck carriers. It's the four-deck Lambda carrier.***************************************SPONSOR AD #2Seans Custom Model Tools ***************************************WHAT WE ARE READINGStuart - Yomu ebook readerComing of Age in the Milky WayGeoff - 1978 39 volume series of Time/Life History of WW2 - incredible pictorial record of the war in detail, with well written histories. Dipping in and out of various volumes - fun times!Terry - Reading Ed Yong's An Immense World, now into hearing. Blue Whales may correspond across the entire planet. Started another graphic novel series, Preacher by Garth Ennis. Maybe in the same universe as Lucifer and Constantine, I haven't figured that out yet. ***************************************THINGS WE'VE SEENChris Meddings A-20 XP-72 ;build***************************************THE LAST WORDSMP Ep. 129 is also sponsored by Return To Kit Form (R2KF). Check out their web store!For more modelling podcast goodness, check out other modelling podcasts at modelpodcasts.comPlease leave us a positive review if you enjoy what we're doing!Check us out: FaceBook, YouTube, and our very own websiteWe also have merchandise now. Check it out on Redbubble
Welcome to Episode 128 Sponsored by CultTVMan, Sean's Custom Model Tools and Return To Kit FormHostsStuartGeoffTerryThanks to our latest Patreon and Buy Me a Coffee Supporters:***************************************LATEST NEWSMMSI show pics from Neil.Terry went to the Cincinnati show.Welcome Show in Guelph***************************************MAILBAGWe want to hear from you! Let us know if you have any comments or suggestions scalemodelpodcast@gmail.com. ***************************************LATEST HOBBY ANNOUNCEMENTSTrumpeter December itemsHobbyboss DecemberSpecial Hobby, CMK & Planet Model's latest kits in Nov/DecBarracuda Studios ten new sets in three scales144th scale VIIC U-boat U-96Arma Hobbies 10th Anniversary Hurricane IIC in 1/48Osprey: 70 Years of the US Navy's Nuclear Submarines2n1 Corsair kit from Magic Factory review1/12 Fulldetail Kit : McLaren MP4/5 Modelfactory HiroMetropolis seated Robot Maria 1:8 scale from X-PlusEduard Upcoming 1/48 Stuka FamilyBandi Spirits Plannosaurus Ankylosaurus1/24 80's F1 monitor1/32 Drakkon preorder has started What's new at Scalemates.com ***************************************SPONSOR AD #1Cult TV Man***************************************WHAT'S ON THE BENCHStuart - More work done on the Moosaroo cup. This is proving to be quite a challenging kit and requires quite a bit of planning, due to its small size and finding a logical way forward. For example, the cab consists of quite a few parts, several of these will need to be assembled, primed and painted first before attaching them to the rest of the kit.Also working on some Battletech Mini's, trying a new technique called slapchop.[foogallery id="3480"]Geoff - lots of reorganizing the hobby room to get a display cabinet installed (removed from the dining room) and make the reference materials more accessible. In the process of creating an index I found a good article on the Handley Page 0/400, so I started work on the old (1968) Airfix kit. Lots of work to get the wing “ribs” to scale (the kit molding had 2x4's as ribbing tape!) but it's not a bad kit once that's fixed.[foogallery id="3476"]Terry - Some work on the Aldrin class, I need to do a bit more on that as well. While in Cincinnati I built a little shelf cabinet unit for some 3D printed paint racks for the Pro Acryl sets. It's a bit tight, I may need to do some filing or have them printed 10% bigger.[foogallery id="3475"]***************************************WHAT WE ARE READINGStuart - Starry Messenger: Cosmic Perspectives on Civilization - Neil deGrasse TysonThe Universe in a Mirror: The Saga of the Hubble Space Telescope and the Visionaries Who Built It - Robert Zimmerman Geoff - Modelling magazines coming out the ying yang! Terry - Same stuff. Ed Yong's big and Immense World - about animal Umvelt. Also still on the 2015+ Hellblazer series.***************************************SPONSOR AD #2Seans Custom Model Tools ***************************************THINGS WE'VE SEEN1/144 Blackbird Spooky! Vampire Mk.1 conversion - perfect for those Swedish subjects!***************************************THE LAST WORD SMP Ep. 128 is also sponsored by Return To Kit Form (R2KF). Check out their web store! For more modelling podcast goodness, check out other modelling podcasts at modelpodcasts.com Please leave us a positive review if you enjoy what we're doing! Check us out: FaceBook, YouTube, and our very own website We also have merchandise now. Check it out on Redbubble
Welcome to Episode 127 Sponsored by CultTVMan, Sean's Custom Model Tools and Return To Kit FormHostsStuartChris Wallace (Model Airplane Maker)TerryThanks to our latest Patreon and Buy Me a Coffee Supporters:***************************************LATEST NEWSLots more shows going on.CapConAircadConScale Model ChallengeMore Pics***************************************MAILBAGWe want to hear from you! Let us know if you have any comments or suggestions scalemodelpodcast@gmail.com. Hi Stuart, just sitting here in Toulouse waiting for SWMBO to fly in from Munich on a delayed flight and to say what a great show that was as I drove over here.I had just watched a doco on Ark Royal yesterday so went looking for a 1/48 kit of the Fulmar and saw the new Trumpeter version but no detail if it had the wingfold, so you mentioned it in the New Releases with a link to the pics was perfect. This will now be on my Xmas list for SWMBO ☺I think I am also going to bite the bullet and get that Trump 1/32 Devastator. pity the Trident wasnt in 1/72 as that was a lovely aircraftYour show notes are absolutely superb and in general, your show is the bestSo keep on, its a great show and hope you can take it easier for a few weeks at home, as having been in the hospital myself, its not a fun place to beRegardsPaul ReddingAuch SW France (pronounced Osh)***************************************LATEST HOBBY ANNOUNCEMENTSItaleri's October releasesColours & markings of MiniArt's new "Advanced" 48th scale P-47D-25Meng: Dune Models coming soon1/72 Sea Hurricane Mk.IIc Released from ArmaTest parts of the 1:35 scale Mitsubishi A6M Zero from Border ModelsKotare working on the next 1/32 kit. “Not A Spitfire”News from Special Hobby OctPREORDER : Gamera 1996 from X-Plus - Price TBAGunpla NewsPhotos from the al lJapan Hobby ShowNew Hasegewa Macross kit! 1/72 Quaedluun Rau in Milia's colors.What's new at Scalemates.com***************************************SPONSOR AD #1Cult TV Man***************************************WHAT'S ON THE BENCHStuart - Working on the Hayabusa Muses-C Lots of assembly going to. The solar panels are attached to the main sprues via a very small area at the end of the spars. Going to have to research what others did.Terry - Working on the Aldrin Class and F-203 Dragon still. Getting some of the bits put together in preparation for painting the Aldrin. [foogallery id="3460"]Chris - 3d printed engine recently finished. Soon to be finishing the Okinawa Corsair build by finally painting it!Lots of 3d printed engines at https://www.stirlingkit.com/?ref=x6dbtltu***************************************WHAT WE ARE READINGStuart - Coming of Age in the Milky Way by Timothy FerrisOffers a breathtaking tour of astronomy and the brilliant, eccentric personalities who have shaped it. Terry - Read Neil Gaiman's Norse Mythology - very entertaining, really meant to be read aloud. He discusses how he reconstructed these stories, where the source material came from. Currently reading Ed Yong's An Immense World about the Umwelt - sensory world of animals. I just started that one. Also started the 2015 series of Hellblazer, picking the story up a bit after the second series.***************************************SPONSOR AD #2Seans Custom Model Tools***************************************THINGS WE'VE SEEN1/35 PACV hovercraft announced by Gecko. 1/16 Puma scout car by Das Werk.A 1/400 Cessna 172His YouTube channelFacebookJim Bates Hurricane***************************************THE LAST WORD SMP Ep. 127 is also sponsored by Return To Kit Form (R2KF). Check out their web store!For more modelling podcast goodness, check out other modelling podcasts at modelpodcasts.comPlease leave us a positive review if you enjoy what we're doing! Check us out: FaceBook, YouTube, and our very own website We also have merchandise now. Check it out on Redbubble
Welcome back to another episode of "The Secret to Success" podcast. In today's episode, we delve into the art of making yourself stand out in a crowded marketplace. Drawing inspiration from "The 22 Immutable Laws of Marketing" by Al and Laura Ries, we explore key strategies to differentiate yourself from the competition and establish a unique position in the minds of your customers.Here are key points discussed in this episode.1. Create a Distinct Category: - Discuss the importance of creating a category in which you can be the first and foremost player. - Emphasize the need for a category that is supported by a singular word, making it easier for customers to associate your brand with a specific concept.2. Be the Opposite of the Leader: - Highlight the strategy of fighting against the market leader by positioning yourself as their opposite, rather than attempting to be better than them. - Explain how this approach can help you carve out a distinct niche and attract customers who are seeking an alternative to the market leader.3. Avoid Line Extensions: - Share insights from "The 22 Immutable Laws of Marketing" regarding the risks of brand extensions. - Discuss the idea that your brand is not necessarily the one that works, but rather the association with something. - Encourage listeners to focus on building associations and connections that resonate with their target audience.4. Study Customers, Market, and Trends: - Emphasize the importance of conducting thorough research to understand your customers, market dynamics, and emerging trends. - Discuss the concept of finding the "one move" that will have the greatest impact on your brand's success. - Encourage listeners to analyze their customers' needs and preferences, identify gaps in the market, and adapt their strategies accordingly.In a competitive business landscape, it's crucial to make yourself stand out from the crowd. By following the principles outlined in "The 22 Immutable Laws of Marketing," you can create a unique category, position yourself as the opposite of the leader, avoid ineffective brand extensions, and make strategic moves based on customer insights and market trends. Join us next time as we continue to uncover the secrets to success in various aspects of life and business.Here are notes for this class:Day 2Making Yourself Stand Out The 22 Immutable Laws of Marketing by Al and Laura Ries Create a category that you can be first in — and make sure that the category is supported by a singular word. Fight the leader by not being better, but being their opposite. Don't extend your brand through line extension; it rarely works. Plus, your brand is not the one that works, it's the association with something. Study your customers, market and trends to find the “one move” that works.The Law of Leadership – It's better to be first that is it is to be better.The first person to fly across the Atlantic was Charles Lindbergh. Neil Armstrong was the first person to walk on the moon. Roger Bannister was the first person to run the four minute mile.What are the names of the people who accomplished these feats second?Bert Hinkler was the second man to fly across the Atlantic. Buzz Aldrin followed Neil Armstrong onto the moon's surface. John Landy was the second man to run a mile in less than four minutes (only six weeks after Bannister did).While you may have heard of Aldrin, you're most likely not familiar with the names Hinkler and Landy.Similarly, the leading category in any brand is almost always the first brand into the prospect's mind. Hertz with rent-a-cars. IBM with computers. Coca-Cola in cola.After WWII, Heineken was the first imported beer to make a name for itself in America. Decades later, it's still number one. Advil was the first Ibuprofen and is still number one. Time still leads Newsweek. Coke leads PepsiIf you're second in your prospects mind you'll languish with the Buzz Aldrins, John Landys and Bert Hinklers of the world.In spite of the benefits of being first though, most companies tend to wait companies until a market develops and then they jump in.Chapter 1: The Law of Leadership It's better to be first than it is to be better. The basic issue in marketing is not convincing prospects that you have a better product or service. The basic issue in marketing is creating a category you can be first in. It's much easier to get into the mind first than to try to convince someone you have a better product than the one who got there first. The leading brand in any category is almost always the first brand into the prospect's mind. E.g Hertz in rent-a-cars, IBM in computers, Coca-Cola in cola. Not every first is going to be successful. The timing could be an issue — for e.g your first could be too late. Some firsts are also just bad ideas that will never go anywhere. E.g Frosty Paws, the first ice cream for dogs. The law of leadership applies to any product, brand or category. Imagine you didn't know the name of the first college founded in America. You can always make a good guess by substituting leading for first. What's the name of the leading college in US? Most people would say Harvard, and that is indeed the name of the first college founded in America. One reason why the first brand tends to maintain its leadership is that the name often becomes generic. Xerox, the first plain-paper copier became the name for all plain-paper copies. Kleenex. Coke. Scotch tape.The Law of the Category – If you can't be first in a category, set up a new category you can be first in.-Antonio set up a newer category when it comes to business and he is the first in it. Who else do you know that is doing what he is doing?While Bert Hinkler's name is not a household word, I'm sure you know the name of the third person who successfully flew across the Atlantic Ocean. Her name was Amelia Earhart. The first female to fly across the Atlantic.If you can't be first in a category, set up a new category you can be first in.Charles Schwab didn't open a better brokerage firm; he opened up the first discount broker. Lear's isn't the best selling woman's magazine; they're the best selling magazine for mature women. Dell wasn't the biggest computer company; they're the biggest computer company to sell their computers over the phone.Chapter 2: The Law Of The Category If you can't be first in a category, set up a new category you can be first in. Example: What's the name of the third person to fly the Atlantic Ocean solo? You probably don't know. Yet you do. It's Amelia Earhart. But she isn't known for that. She is known as the first woman to do so. IBM was the first in computers. DEC competed by becoming the first in minicomputers. Cray Research came up with the first supercomputer. Today, Cray is an $800 million company. Convex put two and two together and came up with the first mini super-computer. Today Convex is a $200 million company. You can turn an also-ran into a winner by inventing a new category. Commodore was a manufacturer of home PCs that wasn't going anywhere until it positioned the Amiga as the first multi-media computer. There are many different ways to be first. Dell was the first to sell computers by phone. When you launch a new product, the first question to ask yourself is not “How is this new product better than the competition?”, but “First what?” Forget the brand. Think categories. Everyone is interested in what's new. Few people are interested in what's better. When you're the first in a new category, promote the category. In essence, you have no competition.The Law of the Mind – It's better to be first in the mind than to be first in the marketplace.First personal computer was the MITS Altair 8800. Duryea was the first automobile. Du Mont is the first commercial TV set.What's going on? Is the just mentioned Law of Leadership wrong.Not at all. Here's the thing …IBM wasn't first in the marketplace with a mainframe computer, Remington was.However, IBM began a massive marketing campaign to get into people's mind first and when they did they won the computer battle early.Being first in the mind is everything in marketing. Being first in the marketplace is important only to the extent that it allows you to get into the mind first.Chapter 3: The Law Of The Mind It's better to be first in the mind than it is to be first in the marketplace. The law of the mind modifies the law of leadership. Being first in the mind is everything in marketing. Being first in the marketplace is important only to the extent it allows you to get in the mind first. Marketing is a battle of perception, not product, so the mind takes precedence over the marketplace. The problem for would-be entrepreneurs is getting the revolutionary idea or concept into the prospect's mind. The conventional solution is money. But it's not. More money is wasted in marketing than any other human activity. You can't change a mind once it's made up. The single most wasteful thing you can do in marketing is try to change a mind. Having a simple, easy-to-remember name helps get into prospect's minds.The Law of Perception – Marketing is not a battle of products, it's a battle of perceptions.Some marketers see the product as the hero of the marketing program and that you win and lose based on the merits of your products.Ries and Trout disagree – what's important is the perceptions that exist in the minds of your prospects and customers. They cite as an example the three largest selling Japanese imports, Honda, Toyota and Nissan.Most people think the battle between the three brands is based on quality, styling horse power price. Not true. It's what people think about Honda Toyota and Nissan which determines which brand will win.Chapter 4: The Law of Perception Marketing is not a battle of products, it's a battle of perception. It's an illusion. There is no objective reality. There are no facts. There are no best products. All that exists in the world of marketing are perceptions in the minds of the customer or prospect. The perception is the reality. Everything else is an illusion. Marketing is a manipulation of these perceptions. Most marketing mistakes stem from the assumption that you're fighting a product battle rooted in reality. What some marketing people see as the natural laws of marketing are based on a flawed premise that the product is the hero of the marketing program and that you'll win or lose based on the merits of the product. This is why the natural, logical way to market a product is invariably wrong. Only by studying how perceptions are formed in the mind and focusing your marketing programs on those perceptions can you overcome your basically incorrect marketing instincts.The Law of Focus – The most powerful concept in marketing is owning a word in the prospect's mind.A company can become incredibly successful if it can find a way to own a word in the mind of the prospect.Federal Express was able to put the word ‘overnight' in the minds of their prospects. Xerox owns ‘copier'; Hershey owns ‘chocolate bar'; Coke owns ‘cola'; Heinz owns ‘ketchup'; Crest owns ‘cavities'; Volvo owns safety; Nordstrom's owns service.The word should be simple and benefit oriented. One word is better than three or four.Words can change ownership. In the early days of the personal computer, Lotus owned the word ‘spreadsheet'. Now it belongs to Microsoft thanks to ‘Excel'.Chapter 5: The Law Of Focus The most powerful concept in marketing is owning a word in the prospect's mind. Not a complicated word, or an invented word. Simplest words are the best, words taken right out of the dictionary. You “burn” your way into the mind by narrowing the focus to a single word or concept.Just Do It. The Best Part of Waking up…. Prime Membership. The law of leadership enables the first brand or company to own a word in the mind of the prospect. The leader owns the word that stands for the category. For e.g IBM owns the word “computer”. If you're not a leader, your word has to have a narrow focus. Your word has to be “available” in your category. No one else can have a lock on it. The most effective words are simple and benefit-oriented. No matter how complicated the product, no matter how complicated the needs of the market, it's always better to focus on one word or benefit rather than two or three or four. While words stick in the mind, nothing lasts forever. There comes a time when a company must change words. You can't take somebody else's words. What won't work is leaving your own word in search of a word owned by others. The essence of marketing is narrowing the focus. You can't stand for something if you chase after everything. You can't narrow the focus with quality or any other idea that doesn't have proponents for the opposite point of view. For example: You can't position yourself as an honest politician, because nobody is willing to take the opposite position.Once you have your word, you must go out of your way to protect it in the marketplace.The Law of Exclusivity – Two companies cannot own the same word in the prospect's mind.When a competitor owns a word or position it's futile to own the same word. For instance Volvo owns the word ‘safety'. Many automakers have tried to wrestle that word away from them, but none have been successful.Energizer tried to wrestle ‘long lasting' away from Duracell. But Duracell got in people's minds first.Chapter 6: The Law Of Exclusivity Two companies cannot own the same word in the prospect's mind. It's wrong to think that if you spend enough money, you can own the idea.The Law of the Ladder – The strategy to use depends on which rungs you occupy on the ladder.The primary objective is to be first, but if you're not – all is not lost.Avis lost money for 13 years in a row when they used the slogan “Finest in rent-a-cars”. It wasn't until they changed it to “Avis is only No.2 in rent-a-cars. So why go with us? We try harder” that their fortune turned around. (Avis was later sold to ITT who ordered up the advertising theme “Avis is going to be number one” which bombed.)Another campaign that worked was when 7 Up, the leader in the lemon-lime soda category wanted to make inroads into the larger cola market. When they positioned themselves as “The Uncola” they climbed to the third largest selling soft drink in America.Chapter 7: The Law Of The Ladder The strategy to use depends on which rung you occupy on the ladder. All products are not created equal. There is a hierarchy in the mind that prospects use in making decisions. For each category, there is a product ladder in the mind. On each rung is a brand name. For e.g car rental. Hertz is on the top rung, Avis is on the 2nd rung, and National on the third. Your marketing strategy should depend on how soon you got into the mind and consequently which rung of the ladder you occupy. Example: Avis admitted it was #2. Told prospects to go with them because they tried harder. They made money. The mind is selective. Prospects use their ladders in deciding which information to accept and which information to reject. In general, a mind only accepts new data that is consistent with its product ladder in that category. Everything else is ignored. How many rungs are there on your ladder? Products you use every day tend to be high-interest products with many rungs. And vice versa. There's a relationship between market share and your position on the ladder in the prospect's mind. Sometimes your own ladder or category might be too small. It might be better to be a small fish in a big pond than to be a big fish in a small pond. It's sometimes better to be №3 on a big ladder than №1 on a small ladder.The Law of Duality – In the long run, every market becomes a two-horse race.In batteries, it's Eveready and Duracell. In photographic film, it's Kodak and Fuji. In rent-a-cars, it's Hertz and Avis. In mouthwash, it's Listerine and Scope. In fast food, it's McDonalds and Burger King. In running shoes, it's Nike and Reebok. In toothpaste, it's Crest and Colgate.Chapter 8: The Law Of Duality In the long run, every market becomes a two-horse race. Early on, a new category is a ladder of many rungs. Gradually, the ladder becomes a two-rung affair. E.g Coke vs Pepsi.The Law of the Opposite – If you're shooting for second place, your strategy is determined by the leader.If you're number two it makes sense to try and leverage the leader's strength into a weakness. An example of this is the campaign Pepsi Cola used to become the choice of the new generation (versus Coke-Cola being the old established product).Scope successful hung the “medical breath” label on market leader Listerine by becoming the good tasting mouthwash that kills germs.Other examples are Lowenbrau's “You've tasted the German beer that's the most popular in American. Now taste the German beer that's the most popular in German” and advertising slogan used to launch Tylenol in 1955 “For the millions who should not take aspirin” (when it was discovered that aspirin caused stomach bleeding).Chapter 9: The Law Of The Opposite If you're shooting for second place, your strategy is determined by the leader. Wherever the leader is strong, there is an opportunity for a would-be №2 to turn the tables. A company should leverage the leader's strength into a weakness. You must discover the essence of the leader and then present the prospect with the opposite. Too many potential №2 try to emulate the leader. This is an error. You must present yourself as the alternative. The law of the opposite is a two-edged sword. It requires honing in on a weakness that your prospect will quickly acknowledge. Marketing is often a battle for legitimacy. The first brand that captures the concept is often able to portray its competitors as illegitimate pretenders. A good#2 cannot afford to be timid.The Law of Division – Over time a category will divide and become two or more categories.A category starts off as a single entity. But over time it breaks up into other segments.Computers for example, you have: mainframes, minicomputers, workstations, personal computers, laptops, notebooks.Beer is the same way. Today's there's imported and domestic beer. Light, draft and dry beers. Even non-alcoholic beers.Each segment has its own leader (which is rarely the leader in the original category).Chapter 10: The Law Of Division Over time, a category will divide and become two or more categories Each segment is a separate, distinct entity. Each segment has its own reason for existence. Each segment has its own leader, which is rarely the same as the leader of the original category.The way for the leader to maintain its dominance is to address each emerging category with a different brand name.The Law of Perspective – Marketing effects takes place over an extended period of time.Does a sale increase a company's business or decrease it? Obviously in short term it increases it, but more and more there's evidence to show sales decrease business in the long term by educating customers not to buy at regular prices.Sales also say to people that your regular prices are too high. To maintain volume some companies find they have to run continuous sales. In the retail field, the big winners are Kmart and Wal-mart who are known for their everyday low prices.Chapter 11: The Law Of Perspective Marketing effects take place over an extended period of time Many marketing move exhibit the same phenomenon. The long-term effect is often the exact opposite of the short-term effect. For e.g a sale. A sale increase in a business in the short-term, but there are increasing evidence that shows that sales educate customers not to buy at regular prices.The Law of Line Extension – There is an irresistible pressure to extend the equity of the brand.Here are two examples they give of companies harming their brand by overextending it:The introduction of Coors Light caused the collapse of regular Coors which today sells one-fourth of what it used to.Back in 1978, 7 Up had a 5.7 percent market share. Then they added 7Up Gold, Cherry 7 Up and assorted diet versions. In the early 90's, 7 Up's share had fallen to 2.5 percent.Chapter 12: The Law Of Line Extension There's an irresistible pressure to extend the equity of a brand. One day a company is tightly focused on a single product that is highly profitable. The next day the same company is spread thin over many products and is losing money. When you try to be all things to all people, you inevitably wind up in trouble. Line extension usually involves taking the brand name of a successful and putting it on a new product you plan to introduce. Marketing is a battle of perception, not product. In the mind, for example, A-1 is not the brand name, but the steak sauce itself. Less is more. If you want to be successful today, you have to narrow the focus in order to build a position in the prospect's mind.The Law of Sacrifice – You have to give up something to get something.If you want to be successful today you should give something up.The first area you could sacrifice in is your product line. The example they give is Federal Express who focused on one service: small overnight deliveries.The second is market share. Pepsi gave up part of their market when they focused on the youth market and it worked brilliantly – it brought them within 10% market share of Coca Cola. Here a few of the other companies Reis and Trout cite as having given up market share by specializing: Foot Locker (athletic shoes); The Gap (casual clothing for the young at heart); Victoria Secret (sexy undergarments); The Limited (upscale clothing for working women).The third sacrifice is constant change. One of the examples they list is White Castle whose restaurants look the same as they did sixty years ago and still sell the same frozen sliders, yet they still average over a million dollars per year per location.Chapter 13: The Law Of Sacrifice You have to give up something in order to get something This law is the opposite of Law 12. If you want to be successful, you have to give up something. There are 3 things to sacrifice: product line, target market and constant change. The generalist is weak.The Law of Attributes – For every attribute, there is an opposite, effective attribute.The Law of Exclusivity says that two companies can't own the same word or position. A company must seek out another attribute (it's much better to find an opposite attribute, similar won't do).For instance, Crest owns the word “cavities”. Other toothpastes avoided “cavities”. Instead they focused on taste, whitening, and breath protection.Of course, all attributes aren't created equally. When it comes to toothpaste “cavities” is the best. If the best one is taken you must move on to an attribute and live with a smaller share of the market. And then dramatize its value and increase your market share.Chapter 14: The Law Of Attributes For every attribute, there is an opposite, effective attribute. Too often a company attempts to emulate the leader. It's much better to search for an opposite attribute that will allow you to play off against the leader. All attributes are not created equal. Some attributes are more important to customers than others. You must try and own the most important attribute. You cannot predict the size of a new attribute's share, so never laugh at one.The Law of Candor – When you admit a negative, the prospect will give you a positive.First admit a negative and then twist it into a positive.Examples:“Avis is only No.2 in rent-a-cars” (Avis tries harder)“With a name like Smuckers it has to be good” (We have a bad name, but a good product.)“The 1970 VW will stay ugly longer.” (A car that ugly must be reliable.)“Joy. The Most expensive perfume in the world.” (At $375 an ounce, it has to be sensational.)When you state a negative it's automatically viewed as the truth. When you state a positive it's looked upon as dubious at best.Another great example of twisting a negative into a positive is how Listerine reacted when Scope entered the market with a “good-tasting” mouthwash. They came out with “Listerine: The taste you hate twice a day.”Chapter 15: The Law Of Candor When you admit a negative, the prospect will give you a positive. It goes against corporate and human nature to admit a problem. Yet one of the most effective ways to get into a prospect's mind is to first admit a negative and twist it into a positive. Candor is disarming. Every negative statement you make about yourself is instantly accepted as truth (NOTE: This is a similar law stated in 48 Laws of Power.) You have to prove a positive statement to the prospect's satisfaction. No proof is needed for a negative statement. When a company starts a message by admitting a problem, people tend to almost instinctively open their minds. Example: Listerine used to advertise with “The taste you hate twice a day.” which set them up for selling the idea of killing a lot of germs. The Law of Candor must be used carefully and with great skill. Your negative must be widely perceived as a negative. It has to trigger an instant agreement with your prospect's mind. Next, you have to shift quickly to the positive. The purpose of candor isn't to apologize. It is to set up a benefit that will convince your prospect.The Law of Singularity – In each situation, only one move will produce substantial results.According to Reis and Trout “many marketing people see success as the sum total of a lot of small efforts beautiful executed. They think as long as they put the effort in they'll be successful whether you try hard or try easy, the differences are marginal”. They say the one thing that works in marketing is the single, bold stroke.An example they give is the two strong moves that were made against General Motors. The Japanese came at the low end with small cars like Toyota, Datsun and Honda. The Germans came at the high end with super premium cars like Mercedes and BMW.Chapter 16: The Law Of Singularity In each situation, only one move will produce substantial results (similar to 80/20 principle.) Many marketing people see success as the sum total of a lot of small efforts beautifully executed. They think they can pick and choose from a number of different strategies and still be successful as long as they put enough effort into the program. They seem to think the best approach is “get into everything.” Trying harder is not the secret of marketing success. History teaches that the only thing that works in marketing is the single, bold stroke. In any given situation, there is only one move that will produce substantial results. What works in marketing is the same as what works in the military — the unexpected. To find that singular idea of concept, marketing managers have to know what's happening in the marketplace.The Law of Unpredictability – Unless you write your competitors' plans, you can't predict the future.Marketing plans based on what will happen in the future are usually wrong. It's very difficult to predict your market. You can get a handle on trends, but the danger for many companies is they jump to conclusions about how far a trend will go.Chapter 17: The Law Of Unpredictability Unless you write your competitor's plans, you can't predict the future. Implicit in most marketing plans is an assumption about the future. Yet such marketing plans are usually wrong. Most companies live from quarterly report to quarterly report. That's a recipe for problems. Companies that live by the numbers, die by the numbers. Good short-term planning is coming up with that angle or word that differentiates your product or company. Then you set up a coherent long-term marketing direction that builds a program to maximize that idea or angle. Not a long-term plan, but a long-term direction. While you can't predict the future, you can get a handle on trends, which is a way to take advantage of change. The danger of working with trends is extrapolation. Many companies will jump to conclusions about how far a trend will go. Equally as bad as extrapolation is the common practice of assuming the future will be a replay of the present. One way to cope with an unpredictable world is to build an enormous amount of flexibility into your organization. NOTE: There is a difference between predicting the future and taking a chance on the future.The Law of Success – Success often leads to arrogance and arrogance to failure.Ego is the enemy of successful marketing. Objectivity is what is needed.Companies who became arrogant according to Ries and Trout are General Motors, Sears, Roebuck and IBM. Quite simply they felt they could anything they wanted to in the marketplace. And of, course, they were wrong.In my opinion, IBM's arrogance peaked back in the days of the IBM PC, XT, AT and the PS/2 line of computers. The difference between models was based more on marketing considerations rather than supplying their customers with a technically superior product. Compaq computers, on the other hand, focused on pushing the technical limits of their products and soon gained a reputation for building a superior computer, eventually outselling IBM.The bottom line being while ego can be an effective driving force when it comes to building a business – it can hurt if you inject it into your marketing.Chapter 18: The Law Of Success Success often leads to arrogance, and arrogance to failure. Ego is the enemy of successful marketing. Objectivity is what is needed. When people become successful, they tend to become less objective. They often substitute their own judgment for what the market wants. Ego can be an effective driving force in building a business. What hurts is injecting your ego in the marketing process. Brilliant marketers have the ability to think like how a prospect thinks. They put themselves in the shoes of their customers.The Law of Failure – Failure is to be expected and accepted.Too many companies try to fix things rather than drop things. For instance, American Motors should have abandoned passenger cars and focused on the Jeep. IBM should have dropped copiers and Xerox should have dropped computers years before they finally recognized their mistakes.Chapter 19: The Law Of Failure Failure is to be expected and accepted. Too many companies try to fix things rather than drop things. Admitting a mistake and not doing anything about it is bad for your career. A better strategy is to recognize failure early and cut losses.The Law of Hype – The situation is often the opposite of the way it appears in the press.Hype usually means a company's in trouble. According to Ries and Trout, when things are going well you don't need hype.For example, new coke had tons of publicity, but as everyone knows it bombed. Remember Steve Job's NeXt Computers? All the hype in the world couldn't turn NexT Computers into the next big thing in computers.History is full of failures that were successful in the press. Tucker 48, US Football league, Videotext, the automated factory, the personal helicopter, the manufactured home, the picture phone, polyester suits. The essence of the hype was not just that these products would be successful, but they would render existing products obsolete.For the most part hype is hype. The authors tell us that "real revolutions don't arrive at high noon with marching bands and coverage on the 6:00 pm news. Real revolutions arrive unannounced in the middle of the night and sneak up on you."Chapter 20: The Law Of Hype The situation is often the opposite of the way it appears in the press. When things are going well, a company doesn't need the hype. When you need the hype, it usually means you're in trouble. Real revolutions in the industry don't arrive at high noon with marching bands. They arrive unannounced in the middle of the night and sneak up on you.The Law of Acceleration – Successful programs are not built on fads, they're built on trends.According to Ries and Trout, "A fad is a wave. A trend is the tide. A fad gets hype. A trend gets very little. A fad is a short-term phenomena that in the long-term doesn't do a company that much good".A great example they cite is Coleco Industries Cabbage Patch Kids. They hit the market in 1983. Two years later they had sales of 776 million with profits of 83 million.Then in 1988 the bottom fell out. Coleco filed for Chapter 11. (In 1989, they were acquired by Hasbro where Cabbage Patch Kids with more conservative marketing are doing quite well.)Fads don't last. When everyone has a Ninja turtle, nobody wants one anymore. Compare that to Barbie which is a trend and continues to be popular.Chapter 21: The Law Of Acceleration Successful programs are not build on fads, they are built on trends. A fad is like a wave in the ocean, and a trend is the tide. Like the wave, the fad is very visible but it goes up and down in a hurry. Like the tide, a trend is almost invisible, but very powerful over the long-term.A paradox: if you were faced with a rapidly rising business, with all the characteristics of a fad, the best thing you could do is to dampen the fad and stretch it out.The Law of Resources – Without adequate funding an idea won't get off the ground.The best idea in the world needs money to make it happen. A mediocre idea and a million dollars is better than a great idea with no money.Chapter 22: The Law Of Resources Without adequate funding, an idea won't get off the ground. You need money to get into a mind. And you need money to stay there. First get the idea, then get the money to exploit it.Support this podcast at — https://redcircle.com/the-secret-to-success/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
© 2020-2025 Ivy Podcast Discovery LLC
