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What if the most profitable part of your marketing wasn't another platform, funnel, or content sprint? Your marketing strategy should be built around your business and your capacity—one that leaves room for rest, creativity, and margin. Because going non-stop is a sign your strategy needs reworking.I'm sharing the exact rhythm I use (and recommend to my multi-6 and 7-figure clients) that keeps them visible, trusted, and fully booked—without posting every day or feeling glued to their phone.If your marketing feels scattered and exhausting, this episode is for you—especially if you're a thought leader who wants to focus on deep work, client delivery, or your next big idea.[0:00–1:30] Why Rest Is the Most Profitable Part of Marketing[1:30–3:00] How Burnout Signals a Flawed Marketing Strategy[3:00–4:30] Why Rhythm Outperforms Hustle for Visibility[4:30–6:00] The Power of Values-First Marketing[6:00–7:30] How Rest Sparks Creative and Authentic Messaging[7:30–9:00] The Trap of Constant Visibility and Online Pressure[9:00–10:30] Signs You Need a Marketing Rhythm (and Why It Matters)[10:30–12:00] Strategic Visibility[12:00–13:30] A Simple Framework to Build Your Own Marketing Rhythm➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/marketing-strategy-rest-and-revenueHave a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganInstagram → https://www.instagram.com/megankachigan/WORK WITH MEGAN:Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.Book a Power Hour for 1:1 support from an expert marketer and copywriter? I'll send you my starter Gdoc so you can get me everything we need to make the most of our time together.Join Copy Critique Club to get weekly support for ALL of your content. Feel confident knowing that what you're creating is actually going to convert and bring real dollars to your business.If you enjoy this content, please take 15 seconds to rate and review the show. If you screenshot your review and tag me on Instagram, I will send you a Starbucks card as a thank you!

You need friends who believe in your work. Because scaling doesn't start with systems. It starts with conversations. Ones that build genuine, authentic community.You've likely heard things like, “Just show up consistently” or “Engage with your audience!” But if that advice hasn't helped you build a thriving brand community that of fans that love you and your work…this episode is for you.The truth is: It's not about paid ads or complicated launches. And you don't need a massive following or a huge team to build a powerful, profitable, heart-centered brand community. If your audience isn't buying, they may not feel like a community—yet.In this conversation with Kristina Bartold—co-founder of the Social Snippet and someone who truly walks the walk (I mean, have you seen her High Vibe Women events?!)—we break down exactly how brand community has helped her grow (and scale quickly) across two brands, online and offline. [1:12–3:02] How Community Helped Scale Her Business—Not Funnels[3:02–5:45] How She Got Good Clients So Quickly[7:20–10:05] Where To Start Building Your Community[10:05–14:00] The Best Way to Collaborate and Grow Together[27:00–32:00] Podcasting as a Community Builder[32:00–35:30] The One Thing You Can Do Today➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/3-secrets-to-grow-your-brand-community-kristina-bartoldHave a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganInstagram → https://www.instagram.com/megankachigan/WORK WITH MEGAN:Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.Book a Power Hour for 1:1 support from an expert marketer and copywriter? I'll send you my starter Gdoc so you can get me everything we need to make the most of our time together.Join Copy Critique Club to get weekly support for ALL of your content. Feel confident knowing that what you're creating is actually going to convert and bring real dollars to your business.If you enjoy this content, please take 15 seconds to rate and review the show. Thank you!Join Copy Critique Club to get more clients from your copy by clicking here!

Building a 7-figure business isn't about doing more—it's about doing the right things in the right order. Most entrepreneurs hit a wall because they're solving the wrong problem. They're hustling hard, launching new offers, tweaking their messaging, and chasing “what's working” for someone else instead of doubling down on what actually moves the needle for them.Our guest today is Megan Huber, who has worked with everyone from brand-new coaches to companies generating $45 million a year. And the patterns? They're the same. The challenges don't go away as you scale—they just get bigger and more expensive. The good news is that you can get ahead of them now so you don't build a business that's chaotic behind the scenes.In this conversation, you'll walk away with clarity on what's holding you back, what to execute next, and the biggest mistake that stops entrepreneurs from reaching seven figures. It's time to simplify and scale.0:05:15 - Phase 1: What to focus on to reach $10K in months0:08:55 - Phase 2: Getting past 100k0:12:45 - Phase 3: how to hit $350K–$1M.0:16:30 - Phase 4: Scaling beyond $1M 0:19:50 - Common mistakes business owners make0:22:20 - 3 keys to scale to seven figures0:30:40 - The co-creation mindset needed for successful team management and leadership.➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/fastest-path-to-7-figure-business-megan-huber/Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganWORK WITH MEGAN:Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.Book a Power Hour for 1:1 support from an expert marketer and copywriter? I'll send you my starter Gdoc so you can get me everything we need to make the most of our time together.Join Copy Critique Club to get weekly support for ALL of your content. Feel confident knowing that what you're creating is actually going to convert and bring real dollars to your business.If you enjoy this content, please take 15 seconds to rate and review the show. If you screenshot your review and tag me on Facebook or LinkedIn, I will send you a Starbucks card as a thank you!Join Copy Critique Club to get more clients from your copy by clicking here!

This quarter is wrapping up. You've been juggling client work, big-picture strategy, and way too many last-minute marketing tweaks. You know marketing is crucial for growth, duh, but let's be honest—when was the last time you actually took a step back and assessed what's working?Not what feels busy. Not what looks good on social. But what's actually bringing in revenue without requiring you to be ‘on' all the time?If your marketing has been more reactive than strategic (no shame! We've all been there), this quick 10-minute marketing audit will help you recalibrate before the next quarter. No fluff. No complicated reports. Just five simple questions that will instantly reveal where your marketing is supporting your growth—and where it's holding you back.Make sure you listen all the way to the end, because you don't want to miss #5. It's the #1 reason businesses plateau. When you tweak this, you'll start attracting clients who already value your work and see you as the obvious choice.0:04:45 - Tired of relying on social media? Let's talk about the power of podcasting, email, and SEO to build a marketing strategy that lasts.0:06:30 - What if one simple shift could double your revenue? A deep dive into how targeted copy and niche marketing made it happen.0:08:55 - Are you tracking the right numbers? Discover how analytics can reveal exactly where your best clients are coming from.0:11:20 - Content creation doesn't have to be overwhelming. Here's how a structured strategy makes it easier—and more effective.0:13:40 - Wish you could spend less time on social media? Learn how automation tools can help you focus on what really moves the needle.0:16:05 - Social media vs. email marketing—who wins? A fresh perspective on why email might be your best long-term strategy.0:18:30 - How often should you email your audience? A smart approach to finding the right balance—without overwhelming them.0:20:45 - Struggling with consistent messaging? The secret to building a solid content foundation (and making it way easier).➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/10-minute-marketing-audit-before-Q2Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganWORK WITH MEGAN:Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.Book a Power Hour for 1:1 support from an expert marketer and copywriter? I'll send you my starter Gdoc so you can get me everything we need to make the most of our time together.

Your brand voice matters more than any algorithm. Leaning into your own brand voice is one of the scariest things you can do…because people see and hear the real you. AND, leaning into your brand voice is one of the most powerful things you can do…because people see and hear the real you! It can be a double edged sword. That is why I cannot wait for you to hear the super smart way that Holly leaned into her authentic brand voice to create such incredible (and consistent!) results.In this episode, she breaks down the three to four emails a week that her audience loves to read, how it strategically reinforces key themes, and keeps her top of mind (without taking all her time!). Holly is so generous in this episode. She shares how really leaning into her voice across all of her media platforms doubled her revenue in one year and is the strategy she continues to use today. The best part? YOU can apply these same principles to your business. Holly keeps it simple and doable.0:04:45 - Emphasis on non-social media-centric business strategies using podcasting, email, and SEO.0:06:30 - The role of effective copywriting and niche marketing in doubling her revenue in 2023.0:08:55 - The importance of using analytics to understand client sources and tailor marketing efforts.0:11:20 - Benefits of a structured content strategy that simplifies creation and ensures consistent messaging.0:13:40 - Use of automation tools to manage social media efficiently, focusing on more substantive business tasks.0:16:05 - Comparison of immediate social media gratification versus long-term engagement through email.0:18:30 - Tips for managing email communication frequency, starting small, and scaling gradually.0:20:45 - Importance of creating a solid content foundation and using templates for consistent communications.➡️SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!https://www.megankachigan.com/how-owning-brand-voice-doubled-revenue-holly-haynesWant more? Attend Holly's virtual event Ditch The Social Drama LIVE on Wednesday March 12, 2025Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganWORK WITH MEGAN:Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.Book a Power Hour for 1:1 support from an expert marketer and copywriter? IJoin Copy Critique Club to get more clients from your copy by clicking here!

There are five signs you can market smarter, not harder—and they're more freeing than you might expect.

Sales don't have to feel pushy or uncomfortable. What if selling felt more like a natural conversation—one where both you and your potential client felt at ease? Our guest Nikki Rausch is sharing her Selling Staircase framework today so that you can get more clients through relationship selling. And let me tell you: I have personally implemented some of the tips she shared in this episode. It's a good one!No forcing a sale, and no bro tactics needed. Instead, you guide a prospect through a conversation that builds trust, fosters connection, and naturally leads to a yes. Today we're talking about how to pre-frame your discovery calls, ask the right questions, and recognize buying signals.0:02:07 - Impact of good or bad copywriting on the sales process0:03:26 - Make your discovery calls more effective with pre-framing (and how to do that)0:07:05 - Balancing power in sales conversations0:08:49 - Key questions to ask prospective clients to identify ideal clients and plant seeds about expertise0:12:26 - Recognizing and acting on buying signals0:16:11 - Handling pricing inquiries effectively0:19:37 - Should you list your pricing on your website?➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/get-more-clients-relationship-selling-nikki-rauschHave a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganWORK WITH MEGAN:Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.Book a Power Hour for 1:1 support from an expert marketer and copywriter? I'll send you my starter Gdoc so you can get me everything we need to make the most of our time together.Join Copy Critique Club to get weekly support for ALL of your content. Feel confident knowing that what you're creating is actually going to convert and bring real dollars to your business.If you enjoy this content, please take 15 seconds to rate and review the show. If you screenshot your review and tag me on Facebook or LinkedIn, I will send you a Starbucks card as a thank you!Join Copy Critique Club to get more clients from your copy by clicking here!

Feeling like half of entrepreneurship is really just writing sales copy? You're feeling the need to create content all the time.  It's a lot—and that is not what you signed up for.As much as you want to step back from marketing—and you know you need to—but every time you try, something feels off. The copy doesn't sound like you, the messaging isn't quite right, and suddenly, you're back in the weeds fixing everything yourself. This is all too common. Successful entrepreneurs hesitate to delegate marketing because they fear losing the success you've had so far because that's been built on your authentic brand voice and your connection to your audience. You've spent years crafting a message that feels personal. Letting go feels risky. Why would you put that in jeopardy? I get it. What if you could remove yourself from the daily execution of your marketing without losing alignment, conversions, or your authentic brand voice?That's exactly what I help my clients do. And in this episode, I'll show you how to protect your brand voice while scaling your marketing. 0:03:17 Solution to maintain brand voice when outsourcing0:06:12 What to do when you've been burned by a marketer or service provider in the past0:09:45 How a marketing partner can become an extension of your brand0:12:39 A marketing partner can lead the strategy, execution, and optimization so you don't have to0:14:01 Benefits of having the right marketing partner➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/step-back-marketing-brand-voice-audience-trustHave a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganWORK WITH MEGAN:Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.Book a Power Hour for 1:1 support from an expert marketer and copywriter? I'll send you my starter Gdoc so you can get me everything we need to make the most of our time together.Join Copy Critique Club to get weekly support for ALL of your content. Feel confident knowing that what you're creating is actually going to convert and bring real dollars to your business.If you enjoy this content, please take 15 seconds to rate and review the show. If you screenshot your review and tag me on Facebook or LinkedIn, I will send you a Starbucks card as a thank you!

Reinventing yourself is one of the most exciting and transformative things you can do. It's about stepping into the next version of yourself, fueled by clarity, courage, and a vision bigger than anything you've imagined before.We've all felt that pull—the one that nudges us toward something greater, yet keeps us tethered to the safety of what we know. Maybe you feel the call to evolve but aren't sure where to start or if it's worth it. You don't want to risk losing all the success you've had thus far. Reinvention is a process we all inevitably face, especially when we're striving to grow, create impact, or pursue our purpose.That's why today we have Tracy Matthews on the show. She has reinvented herself several times and built several multiple 7+ figure businesses. She believes creativity is the biggest gift for navigating challenges, living a more fulfilled life, and having fun while creating wealth. Notable media placements include The Today Show, Entrepreneur, InStyle Magazine, and Elle. In this episode, Tracy shares encouraging stories and practical wisdom about reinventing yourself in life and business—even after 40 and 50 years old. You'll want to listen to the end for the one question that brings clarity to the dream that fuels your next chapter and what that could look like. Whether you're scaling back to pivot or dreaming bigger than ever before, know this: you're capable of creating a life and legacy you love. Listen in on our conversation about what it looks like to start reinventing yourself today.0:01:10 - What reinventing yourself means and why it's a natural process.0:03:45 - How to recognize when it's time for reinvention in business.0:06:10 - Overcoming fear and resistance to change.0:08:25 - The emotional challenges of letting go of an old identity.0:10:40 - Bringing your audience along during a business pivot.0:13:00 - Real-life stories of reinvention and business transformation.0:15:45 - The role of creativity in navigating change.0:17:30 - Building a business that aligns with your evolving vision.0:20:15 - The importance of clarity in reinventing yourself.0:24:00 - How long does reinvention take? The timeline and mindset shifts.➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/reinventing-yourself-in-business-tracy-matthewsFREE RESOURCE:Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME: Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique Club to get more clients from your copy by clicking here!

Your landing page is live. You poured hours into crafting it, finding just the right words, and adding those beautiful visuals. But here you are, refreshing your analytics dashboard, and… crickets. Sound familiar?If your landing page isn't converting, you're not alone. It's frustrating, but here's the good news: sometimes, small tweaks can make a massive difference. You don't need to start from scratch or hire an entire marketing team to fix the problem. Instead, I'm sharing three fast fixes that can turn your underperforming landing page into a high-converting asset so much more easily.I've included quick action steps for these 3 fixes I am going to tell you about. That way, you'll know exactly what to tweak to maximize conversions—without having to overhaul ALL of your copy. Trust me, these small things can make a HUGE difference. I see it all the time in my DFY work with multi-6 and 7-figure clients as well as with my Copy Critique Club members.0:01:00 – Why you don't have to overhaul all of your copy0:01:30 – Three fast fixes to try before hiring help.0:02:30 – Fix #10:09:30 – Action Step #10:10:30 – Fix #2: Buyers need to trust you before they purchase.0:16:15 – Action Step #2: where to place social proof0:17:00 – Fix #3: Optimize for scannability. People don't read every word; they skim.0:21:00 – Action Step #3: Review your page on mobile to ensure readability.0:22:00 – Why these fixes work0:24:15 – Even the best ads can't save a poorly optimized landing page.➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!https://www.megankachigan.com/3-fast-fixes-for-underperforming-landing-pages-with-examplesFREE RESOURCE:Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME: Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

Low-content books are one of the most versatile marketing tools you might not be using yet. Whether it's a branded daily planner, a guided journal, or a workbook based on your expertise, these interactive books create meaningful connections with your audience while reinforcing the unique value of your brand.The beauty of low-content books lies in their simplicity. You don't need to write a novel or manage inventory. Print-on-demand platforms like Amazon KDP make publishing these books seamless, freeing you from the headaches of traditional publishing. You can design something practical and engaging, tailored to your audience's needs, and start selling or gifting it in no time.Entrepreneurs are using low-content books in creative ways. They hand them out at events, sell them to email lists, or use them as client gifts. These books become more than a product—they're a memorable way to stay top-of-mind with your audience.If you've ever dreamed of publishing something uniquely yours, this episode with Rachel Harrison-Sund will walk you through how to turn your ideas into valuable marketing tools that work as hard as you do.0:01:10 - How Rachel helps people monetize their expertise through low-content books.0:03:45 - Transitioning from fiction publishing to low-content books as a side hustle.0:06:10 - Benefits of print-on-demand platforms like Amazon KDP, Lulu, and Blurb.0:08:25 - Use cases for branded planners, journals, and other low-content books.0:10:40 - Simplifying the process for entrepreneurs with existing intellectual property.0:13:00 - Low-content books as high-value marketing gifts for networking events.0:15:45 - Market demand and repeat sales potential for consumable books.0:17:30 - Improved quality options in print-on-demand services for professional branding.0:20:15 - Simplifying email funnels with shorter, more focused messages.0:24:00 - Importance of making every sentence in marketing emails count.➡️ Grab all the links and resources mentioned in this episode on the blog here!https://www.megankachigan.com/low-content-books-smart-marketing-tools-rachel-harrison-sundFREE RESOURCE:Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME: Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality frJoin Copy Critique Club to get more clients from your copy by clicking here!

The pressure to show up consistently online can feel overwhelming as business owners, thought leaders, and entrepreneurs. And that never-ending hamster wheel of content creation? We're over it. Because here's the thing: trying to create content at a relentless pace without a clear plan is a surefire way to burn out. The good news is that there is a way that lets you stay consistent, protect your energy, and create content that genuinely connects with your audience. That is a big sigh of relief.This episode is for those of you who want to market sustainably, without sacrificing your well-being. The 3 tips I'm sharing today will help you create content consistently and efficiently. And the process is actually enjoyable too! By the end, you'll have a roadmap to create content that doesn't just check a box but actually drives results. Let's dive in!0:01:10 - A shift to more sustainable marketing.0:02:10 - Repetition in content helps with omnipresence, but quality should take precedence.0:04:00 - Prioritize content that offers real value, is actionable, and builds trust and authority.0:06:20 - Creating evergreen content that remains relevant over time.0:08:05 - Common content creation struggles and how to avoid burnout.0:10:20 - Three tips for sustainable content creation0:12:45 - How to understand your audience deeply0:20:00 - Build a solid foundation with strategic messaging to make content creation easier and more aligned.0:21:30 - Clarify core message and brand values for consistency across all content.0:25:20 - How to maintain consistency across platforms and content types.0:27:00 - Introduction to using a copywriting system to streamline content creation and avoid burnout.0:30:10 - Examples of systematizing and what it could look like for you0:35:30 - Save mental space and time in the content creation process➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!https://www.megankachigan.com/create-content-consistently-without-burnoutFREE RESOURCE:Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME: Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

It's time to rethink how you approach your product launch. There is ONE product launch KPI you truly need to succeed. It's not about perfect systems or polished strategies. Instead, it's about creating a solid foundation with deep, holistic preparation that sets you up for lasting success.Sherry Ward joins us to share how launching with impact requires more than just a checklist. It's about going inward, healing, and connecting with your audience on a meaningful level. We'll explore how letting go of control and embracing imperfection can help you launch high, without burnout.Plus, Sherry reveals how storytelling is the secret ingredient to building trust and authenticity, especially in a world where AI often dominates. You'll learn how to connect with your audience in a way that's real and relatable.The key to a successful launch isn't just about hitting numbers. It's about building relationships that matter. So, let's dig into what it takes to go deep, build trust, and nail your product launch KPI. 0:02:10 - Sherry Ward discusses her journey and her expertise in launching authors and projects0:05:00 - The importance of a holistic approach to launching, blending heart with systems0:07:20 - Going deep to launch high: The value of inner work and healing in successful launches0:11:00 - How storytelling in copywriting can help make genuine human connections0:16:10 - Sherry explains the deeper purpose behind launching people, not just products or services0:19:40 - The ongoing journey of learning and growth, avoiding the trap of perfectionism0:23:10 - Surrendering control and the value of letting go to embrace the unknown0:27:00 - Tips for letting go of control: Practical steps for high achievers to try0:30:30 - Sherry's upcoming event, Christian Creators 360, and how to connect with her and her bookConnect with Sherry at www.squaretreepublishing.comCheck out www.ChristianCreators360.comFREE RESOURCE:Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME: Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

I'm giving you the inside scoop on what's working with writing high-converting copy this year. If 2024 taught us anything, it's that the world of online business is shifting fast—and it's not slowing down anytime soon. From tighter wallets to shorter attention spans, the game has changed, and so have buyer expectations. But here's the good news: with big changes come big opportunities.Understanding the copywriting trends shaping 2025 is essential to staying ahead. These trends aren't about chasing shiny objects or reinventing the wheel—they're about cutting through the noise, getting back to what works, and showing up in a way that resonates with today's more discerning, sophisticated buyers.We've seen it all in recent years—pandemic booms, the rise of AI, and a market more crowded than ever. But the timeless rules of copy haven't changed. In fact, they're more important than ever. The key to success in 2025? Simplicity, strategy, and a relentless focus on connection.In this episode, I'm giving you the inside scoop on the 4 most important copywriting trends for 2025. These insights will help you cut through the overwhelm, connect with your audience, and convert like never before. Let's dive in!0:02:40 - Timeless copywriting principles remain the foundation of effective marketing, despite industry changes.0:04:10 - Trend #1 AI Copywriting0:13:25 - Trend #2 ROI-Focused Hiring - and what to look for 0:19:55 - Trend #3 How you can replace hard sell tactics with value-based, empathetic, and transparent messaging0:27:10 - Trend #4 Omnipresence Through Ecosystem Thinking for a cohesive strategy0:30:40 - Avoiding the Referral Roller Coaster➡️ Grab all the links and resources mentioned in this episode on the blog here!https://www.megankachigan.com/2025-copywriting-trendsFREE RESOURCE: Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME: Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!Join Copy Critique Club to get more clients from your copy by clicking here!

How Do You Give Yourself Time To Rest Without Losing Productivity or Falling Behind?Now I know what you're thinking… "I took time off, now I'm behind." How do you take a day away, and not feel behind? The math doesn't math. Let's flip that. Taking time off doesn't set you back—it sets you up. If you keep doing more, you are going to keep being busy. You feel like you cannot rest, but at the same time, you cannot afford not to. There's a misconception that rest means you stop and do nothing. That's not it. Rest means actively filling up your tank. What nourishes you? For me, it's standing barefoot in the sunshine, breathing fresh air, and listening to my kids laugh. These moments are FREE and available NOW. It's not when you get to a certain level of success in your business. It's also for while you are on your way there. Resting does not put you behind, it better positions you to do what you've been called to do. And now you can do it from a place of poise and restoration.  You're no longer running on empty in any or all of the areas of your life.0:01:47 - The deeper benefits of rest0:06:26 - Rest as a strategic advantage0:09:02 - Maintaining work-life balance with a day of rest0:14:26 - Defining your day of rest0:19:26 - Overcoming guilt and fear of rest0:22:26 - How to take rest without falling behind0:25:26 - 3 small steps to rest without guilt today➡️ Grab all the links and resources mentioned in this episode on the blog here!https://www.megankachigan.com/how-to-relax-without-reducing-rest-to-productivityFREE RESOURCE:Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME: Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!Join Copy Critique Club to get more clients from your copy by clicking here!

What if your copywriting felt fun, effortless, and true to who you are? That is what's possible for you when you embrace the right copywriting mindset. But let's be honest—it is easy for fear, stress, and perfectionism to creep in during the writing process. Which can be both frustrating and exhausting. That's when we overthink every word, second-guess our instincts, and lose sight of what really matters.In this episode, we're getting to the root of the problem with mindset coach Brian McCarthy. He helps six-figure business owners release the subconscious fears holding them back. Brian's take on the copywriting mindset will change how you approach your writing. Because doing this first accelerates all of the other pieces of the process. It's not just about techniques or templates; it's about connecting with yourself first. When you write from a place of authenticity and confidence, everything flows—your words, your business, your energy.It's time for you to finally write with joy and freedom. Let's uncover the mindset that makes it possible.0:03:01 - The importance of research in copywriting—and the important part of the process most of us miss.0:05:32 - The challenges of articulating one's own identity and stories in copywriting.0:07:29 - How deeper self-exploration can lead to more fulfilling and effective writing.0:09:39 - The power of an outside perspective to cut through the noise and focus on what truly matters.0:14:35 - How fear and lack of confidence in writing can lead to poor quality and longer editing times.0:17:35 - The impact of mindset on writing quality and the importance of enjoying the process.0:20:31 - Freedom from the inner critic and imposter syndrome.0:23:00 - Practical tips for improving writing mindset0:31:56 - A practical tool for improving mindset and reducing stress in business.➡️ Grab all the links and resources mentioned in this episode on the blog here!https://www.megankachigan.com/copywriting-mindset-crush-self-doubt-brian-mccarthyCONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME: Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!Join Copy Critique Club to get more clients from your copy by clicking here!

Want to write faster emails? Forget templates, stop waiting or scrolling for inspiration, and no more trying to write the perfect email. All of these things that are supposed to be helping you are actually slowing you down. I wrote five sales emails in under an hour—and they converted. I hear too many business owners spending 2 hours writing one email or one post, so today I'm going to share how I do it so much faster. The one thing that all of my multi-6 and 7-figure DFY clients have in common is that they ALL send emails to their list regularly (at least weekly). Email marketing is the backbone of how they nurture, connect, and convert. Writing good emails quickly is one of the most important skills you can develop as a business owner. A couple months ago, I set a challenge for myself: batch write my weekly emails in one hour per month. I surprised myself and have been on average writing five emails in 55 minutes. The first week I wrote 3 emails in 30 minutes. So I'm averaging about one email every 10 minutes for my own business from scratch (and they've already sold!). If you're wondering how I did it, I'll walk you through exactly what worked for me to write quickly and effectively. The best part? You can replicate this process, even if you're dealing with mom brain, distractions, or a packed schedule (because same). Do this as you are writing your holiday and end-of-year sales copy. Your email writing productivity is about to get an overhaul. Tune in to hear how I pulled it off.0:01:20 - The one thing all of my 6 and 7-figure DFY clients are doing in common0:03:10 - The challenge  to write five emails in under an hour.0:04:15 - 10 tips to write email copy faster0:19:00 - Final thoughts on your writing process.0:20:15 - How messaging guides help streamline the writing process.0:22:00 - Writing faster opens up time for other tasks.➡️ Grab all the links and resources mentioned in this episode on the blog here!https://www.megankachigan.com/email-writing-productivity-tips-to-write-5-emails-in-55-minutesCONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME: Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

LinkedIn is a powerful platform, but many people misuse it with long, salesy message or straight out pitch before even building a connection. This approach is a huge turn off because clearly they didn't even take two seconds to look at your profile. However, when used effectively, learning how to attract clients using LinkedIn can be a game-changer for growing your business and forming profitable partnerships.That is why we are talking to Hailey Rowe today. Hailey is a Marketing & Sales Coach and Strategist who has been named as one of the Top 25 Coaches in Chicago (Chicago Entrepreneur Magazine) & one of the Top 6 business podcasts for health coaches (Primal Health Coach Institute). In this episode, we'll explore how to attract clients using LinkedIn without jumping into a sales pitch right away so that you can actually build genuine relationships. We're talking about how to open the door for meaningful conversations and potentially future collaboration. 0:03:30 - How to attract clients on LinkedIn without being salesy and building genuine relationships.0:05:25 - LinkedIn's strengths for business owners, service providers, and those seeking partnerships.0:07:55 - Using LinkedIn's search features and filters to find ideal clients and partners.0:11:05 - Benefits of using Sales Navigator for precise targeting.0:14:45 - Importance of having a clear messaging guide for lead generation.0:16:25 - Tips for sending personalized, non-salesy connection requests.0:18:45 - Following up with open-ended, intentional questions after connections accept.0:22:30 - Avoid assuming someone has a problem you can solve.0:27:50 - LinkedIn as a business-specific platform versus other social networks.➡️ Grab all the links and resources mentioned in this episode on the blog here!https://www.megankachigan.com/how-to-attract-clients-using-linkedin-with-hailey-roweCONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME: Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

There are 3 specific power words or phrases in copywriting that will increase your conversions. You're not going to be able to unsee it once I share them with you!If you are struggling to stand out in a saturated market and your copywriting is not converting, I am going to share how to rewrite your copy for real impact. I'm giving specific examples to go from boring to better to best for business coaches, life coaches, and health wellness coaches.This is one of the simplest ways to make your copy cut through noise, grab attention, and speak directly to what your reader truly cares about. It's not about just sprinkling in power words in copywriting. I'm sharing how to strategically use these words to truly connect with your best-fit clients. Let's explore these power words in copywriting that will help you create clear, compelling messages—and ultimately drive more conversions.0:02:15 Differentiating between typical power words in copywriting and the 3 specific power words/phrases in this episode0:06:04 The first power word0:10:33 The second power word0:14:49 The third power word 0:18:50 Add these 3 power words in your copy NOW to feel more personal, relatable and achievable for the audience➡️ Grab all the links and resources mentioned in this episode on the blog here!https://www.megankachigan.com/use-these-3-power-words-in-copywriting-to-increase-conversions/CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME: Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

Your biggest business growth secret? It may not be sales tactics—it's storytelling. Storytelling is a powerful tool for building emotional connections and creating lasting relationships with your audience. It's how you show your authenticity, share your experiences, and invite others to connect with you on a deeper level.In this episode, April Adams Pertuis, the founder of Lightbeamers, helps people and brands to help them tell their story in a more authentic way. If you've ever wondered how to share your story or felt unsure about what parts of your journey to even talk about or highlight, this episode is for you. We'll walk you through the process of finding and telling the right stories to connect with your ideal clients. By the end, you'll feel inspired and ready to leverage storytelling in your business. Let's get started!0:03:22 - The most relatable stories are often the small, everyday moments, not the big, life-changing events.0:06:04 - Understand your audience deeply to tell stories that resonate and create connection points.0:09:16 - April explains how focusing on service rather than self helps overcome discomfort with visibility.0:13:04 - Detaching from the outcome makes storytelling easier and more authentic in building relationships.0:16:01 - April shares how storytelling helps articulate your brand, making it more relatable and visible to the right audience.0:20:12 - Knowing your ideal client is key to determining which parts of your story to share and how to make it relevant.0:23:45 - Consistent visibility and storytelling help build trust and relationships over time.0:26:50 - Storytelling is a subtle but powerful soft skill, often overlooked in favor of technical marketing tactics.0:30:55 - How April's consistency in storytelling and visibility helped a client connect and work with her before they even spoke directly.0:42:40 - It's not about using hacks, but owning your story and showing up authentically to attract your audience.➡️ Grab all the links and resources mentioned in this episode on the blog here!https://www.megankachigan.com/storytelling-in-business-is-key-to-growth-with-april-pertuisCONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME: Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!Join Copy Critique Club to get more clients from your copy by clicking here!

This case study is how my work as a copywriter helped 5x email revenue for a physical product brand…and even though that is so far from my niche of working with online service providers and coaches, many of the same principles apply. The big thing is that our values aligned, and that is what has made us a great team.We first started working together in August 2023 and have seen incredible results, including:In the first 4 months of working together we made more money through email marketing than the previous two years combined trying to do it on her own. On average, she made about 5x more per email once we started working together.This year's email revenue 2024 has already surpassed last year's, even though we still have all of Q4 remaining at the time of recording. (And we haven't even gotten to Black Friday yet, which is statistically the highest revenue month). And this all happened in less than 1 hour per month of her time. Let's dive into how we did it. [1:46] Results from working together[2:44] Challenges we faced[4:44] The solution[5:24] The process and benefits of working together with a copywriter[7:06] Vicky's testimonial[10:41] A copywriter can be a strategic partner, not just a task-taker.➡️ Grab all the links and resources mentioned in this episode on the blog here!https://www.megankachigan.com/case-study-consistent-emails-5xd-yummmmbars-email-revenue/CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME: Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

Here's why your copywriting might not be working, and spoiler alert: it's not because of your writing skills. You don't need to take another course or push through “writer's block.” It goes way deeper than imposter syndrome stealing your confidence. The real culprit? It's likely your money story.That's why today, we're talking with Katherine Pomerantz, an actress-turned-accountant who's fused her creative background with financial expertise to help business owners master the language of money. Her work has been featured in VICE Media, Discover Card, The Penny Hoarder, and the Stacking Benjamins Podcast. She's here to share how to rewrite your money story to support the big goals you have for your business.In this episode, we're diving into what a money story is, how it holds you back, and—most importantly—how to rewrite it.0:07:42 - What is a Money Story, and how does it shape your financial beliefs?0:11:57 - How your Money Story affects your copywriting and business success.0:16:12 - The concept of a "Success Contract" and how it limits financial growth.0:18:57 - How money blocks impact pricing, visibility, and confidence.0:23:47 - Fight, flight, freeze, and fawn responses in business and copywriting.0:28:07 - Using energetic work to break through financial and visibility barriers.0:33:42 - Practical steps to rewrite your Money Story and set clear financial goals.0:39:12 - Client example: Moving from fear of spending to smart investing.0:43:52 - Importance of ROI and success metrics in financial growth.0:46:27 - How money issues show up in copywriting and marketing.➡️ Grab all the links and resources mentioned in this episode on the blog here!https://www.megankachigan.com/why-your-money-story-is-holding-you-back-from-writing-copy-that-sells-with-katherine-pomerantzCONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME: Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubJoin Copy Critique Club to get more clients from your copy by clicking here!

Ready or not, the holidays are here. You want to increase holiday sales without discounts, and the good news is that you don't need to slash prices to see a spike in sales. In fact, offering discounts could even undermine the value of your services, especially if you're working with high-end clients. The key is to create offers that feel irresistible without cutting into your margins. And today, I'm going to show you 4 different ways to do that.By the end of this episode, you'll have fresh ideas to drive revenue this holiday season and avoid the discount trap. I'm giving you four practical strategies that boost sales, keep your profits healthy, and still feel generous to your audience. These simple but effective strategies will help you sell more, serve better, and stay profitable—all while maintaining the premium perception of your brand. [1:27] - Why discounts increase sales (urgency and exclusivity), but can undermine value for high-end services[2:07] - Two factors to consider when deciding on discounting[5:10] - Four strategies to increase holiday sales without discountingEPISODES AND LINKS MENTIONED:Ep 14: Are Honest Urgency and Scarcity Techniques Worth It For Higher Conversions? Do Major Holiday Discounts Help Or Hurt Your Business? (Source: Forbes) CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME: Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubPrefer to read this episode as a blog? It is published here https://www.megankachigan.com/4-ways-to-increase-holiday-sales-without-discounts/If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

We are all dealing with loss of some kind. Maybe it's a loved one or a significant life change…but very likely it's all the micro-griefs that come with running a business. 

Are you overthinking your copywriting, too? I know, I've been there. You're staring at the screen, unsure how to make your words sound like you and make sales for you. The one tool I never expected to help me stop overthinking in my writing…is to use ChatGPT for copywriting. Now, before you cringe at the thought of AI taking over your voice, let me set the record straight: we are not using ChatGPT to write our final drafts. Nope. What we are doing is harnessing it to enhance our creativity, speed, and process—all while keeping your authentic brand voice intact. In today's episode, I'll walk you through 8 smart ways to use ChatGPT as a tool in your copywriting process. This isn't about giving up control or sounding robotic. It's about using technology to make you a better writer—without losing your voice, your creativity, or your humanity in the process. [0:01:00] - If you're overthinking your copy, ChatGPT can be a tool to enhance creativity and speed.[0:02:00] - ChatGPT is not used to write final drafts but to support the writing process while maintaining brand voice.[0:05:00] - Maintaining our creativity while using ChatGPT to support that.[0:09:00] - The eight smart ways to use ChatGPT for copywriting without losing authenticity.[0:19:00] - ChatGPT is a support tool, not a replacement. EPISODES AND LINKS MENTIONED:SEO tools: SEMrush or Keywords EverywhereOverthinking is one of the biggest copywriting mistakes to avoidJoin Copy Critique ClubCONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME: Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubPrefer to read this episode as a blog? It is published here https://www.megankachigan.com/8-smart-ways-to-use-chatgpt-for-copywriting-that-converts-better-while-still-sounding-on-brand/If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

“What if only one person buys my group program?” This is one of the biggest fears when launching a group program. If it feels like you're launching into silence, let me assure you of this: Your audience IS watching. Even if you're not getting high engagement, potential clients are observing how you interact with and lead your community. Today, we're talking about how to create consistent sales for group programs. Michelle Vroom is known for her successful use of Facebook groups…but these principles apply to any type of community. Michelle empowers women to support their families and believes every woman should have the ability to attract clients whenever they desire, even while raising children.In this episode, we'll explore how to leverage Facebook groups (or a similar community) effectively to create consistent sales for group programs. From maintaining engagement between launches to showcasing the value of your program, you'll learn practical tips to keep your pipeline full. [1:36] - Building trust and community through FB groups[6:10] - Launch strategies during AND between launches[9:33] - How to keep making sales BETWEEN launches[14:54] - How to write the best copy[21:05] - How Michelle is her own best copywriter (and when and why she still hires a copywriter)[27:43] - When is the right time to hire a copywriter and when should you DIY?EPISODES AND LINKS MENTIONED:Michelle's Facebook group: Market Like a BossUsing honest urgency and scarcity ethically and effectively (Ep 14)Do you really need to hire a copywriter? (Ep 2)Join Copy Critique ClubCONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME: Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubPrefer to read this episode as a blog? It is published here https://www.megankachigan.com/get-consistent-sales-for-group-programs-michelle-vroomIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!Join Copy Critique Club to get more clients from your copy by clicking here!

Feel like your mastermind isn't growing even though you are working so hard? This one marketing shift could change everything.If you're running a mastermind and feeling like it's not growing as fast as you'd like, you're in the right place. Finding the best marketing strategy for your mastermind can feel like a challenge with all the different tactics out there. But it doesn't have to be overwhelming. Whether you're experimenting with email marketing, live events, or Instagram stories, the key is figuring out what works best for you, your strengths, and the unique value your mastermind brings.In this episode, we'll dive into how you can choose the marketing strategy that aligns with your vision and goals—with real-world insights from the six experienced mastermind hosts that I interviewed. From leveraging referrals to running Facebook ads to organic methods, there's no one-size-fits-all answer. Tune in to get clarity on which approach could help take your mastermind to the next level. Let's talk about growing your mastermind in a way that feels both authentic and effective.[0:01:30] - What a mastermind group actually is[0:03:30] - Different ways to market a mastermind:[0:07:30] - Pros and cons of rolling enrollment vs. launch model for masterminds[0:12:38] - Factors to consider when choosing between rolling enrollment and launch model[0:13:15] - Common problems masterminds address in your copyEPISODES AND LINKS MENTIONED:A mastermind is defined as a group that gathers “like-minded professionals to get peer support, brainstorm ideas, and create accountability,” according to Science of People. THANK YOU TO OUR GUEST CONTRIBUTORS:Kate KordsmeierLauren ArmstrongJess JoswickTricia DegeDallas TraversSelina FengCONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME: Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubPrefer to read this episode as a blog? It is published here https://www.megankachigan.com/the-best-marketing-strategy-for-your-mastermind-group-to-go-from-slow-to-sold-outIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

Working hard and frustrated that you're not seeing results from your marketing? Try this strategy to simplify your focus on money-making activities that actually pay off! What we are talking about today is honestly a simple shift in focus that can skyrocket your revenue—but most miss it for three all-too-common reasons (which we'll dive into in a minute!). Forget following the latest trend or getting bogged down with busywork, let's zero in on what truly drives your business forward: money-making activities.Staying close to the money means prioritizing actions that directly contribute to your bottom line. It's easy to get sidetracked by tasks that seem productive but don't actually boost your income.(I've got a couple examples for you coming up). By prioritizing money-making activities, you can cut through the noise and boost your revenue with clarity and confidence. That's why I want to introduce you to Frenchie Ferenzci. Her expertise is in helping business owners with their growth and breaking through those plateaus that you hit along the way from 6 to 7 figures. Ready to streamline your strategy and boost revenue quickly? Let's dive in![0:02:56] - Stay close to the money - and what that looks like (with examples)[0:05:31] - Why you're getting pulled away from money-making activities[0:07:48] - Money-making activities that work[0:13:45] - Align team members' roles with the 5 core marketing functions[0:17:49] - Building a revenue strategy in an unpredictable marketEPISODES AND LINKS MENTIONED:Grab Frenchie's Stay Close to the Money GuideGet your Weekly Accountability Check Ins every Sunday with FrenchieHang out with Frenchie on Instagram @frenchie.ferencziDo you need to hire a copywriter?CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME: Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubPrefer to read this episode as a blog? It is published here https://www.megankachigan.com/5-money-making-activities-you-cant-afford-to-ignore-frenchie-ferencziIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!Join Copy Critique Club to get more clients from your copy by clicking here!

If you've ever felt like your online presence just doesn't reflect the true essence of your brand, you're not alone. Many business owners find themselves in the same boat, especially when their brand evolves faster than their website can keep up. If you're ready to see what a strategic copy overhaul can do without needing a rebrand, today I'm sharing a case study that demonstrates how a luxury wedding photographer transformed her online presence to reflect the elegance and sophistication her luxury clients desire, while demonstrating her authority and expertise in the industry, and incorporating her down-to-earth and fun personality along with it. 0:01:30 What and elevated, luxury brand looks like0:03:30 The challenge of blending Vanessa's fun, engaging, and humorous personality loved by over 120k+ on IG and YouTube, but her website didn't capture the same energy, nor did it reflect the high-end experience she offers. 0:05:00 How we transformed Vanessa's website copy to showcase her skills and services while creating a deeper emotional connection with her audience.0:07:00 Techniques to balance professionalism and personality0:09:31 What it looks like to work with a Copywriter to create an elevated brandEPISODES AND LINKS MENTIONED:Check out Vanessa's new website copy and design!How Micala Quinn outsources her copywriting (and, as a result, tripled her teaching income as a work-from-home mom of 4 littles!). If you are wondering if it's the right time to hire a pro copywriter, this blog can help.Want to elevate your brand with a copy overhaul? Check out my services guide.Join Copy Critique ClubCONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME: Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubPrefer to read this episode as a blog? It is published here https://www.megankachigan.com/case-study-luxury-elevated-brand-website-for-photographerIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

Hard work does not equal success—and it's time we admit it.As high-achieving women, we push ourselves to the limit, believing that hard work is the key to achieving our goals. But what if hard work is actually ruining your success at this point?Dr. Shamieka Dean, an executive coach, business strategist and spiritual advisor to leaders worldwide, shares how rest is the new revenue. Dr. Dean's approach is about realigning with our true selves to create success that doesn't come at the cost of our well-being.While this conversation is not directly about copywriting, but it's the prerequisite to be able to produce the amount and the quality of copywriting that needs to happen. This conversation is for the ones who are ready to do the deep work that is necessary to move forward with foundation underneath your feet. Rest outperforms hustle when it comes to long-term success, and I'm going to let Dr. Dean tell you why. Let's dive in. [0:02:10] Redefining success and "rest as the new revenue", rather than just hard work. [0:07:40] Core identity vs. performance identity for high-achieving women. Importance of solidifying identity beyond external validation and success metrics.[0:14:21] Surrender as a supernatural success strategy[0:19:51] What “surrender” practically looks like for high-achieving women[0:24:19] The difference between building wealth and being wealthy, and the importance of self-acceptance and grounding in one's identity.EPISODES AND LINKS MENTIONED:Connect with Dr. Shamieka Dean on FacebookVisit Dr. Dean's website at shamiekadean.comJoin Copy Critique ClubRelated blog: Hone Your Authentic Brand Voice To Build Trust And Credibility.CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME: Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubPrefer to read this episode as a blog? It is published here https://www.megankachigan.com/for-high-achieving-women-rest-is-the-new-revenue-with-dr-shamieka-dean/If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

Forget about creating more content—here's why your sales strategy should start with these 5 essential emails.

If the word "sales" makes you feel uneasy - filling your stomach with butterflies instead of excitement, you're not alone. Many entrepreneurs struggle with the idea of selling, often associating it with pushy tactics or feeling "salesy." But what if I told you that the key to transforming your sales isn't about learning a new technique but instead embracing a mindset shift for sales? This shift is all about reimagining what sales can look like when it's aligned with your values and personality. Instead of feeling like a chore or something to be avoided, selling can become a fun, enjoyable, and authentic part of your business. In this episode, Renee and I talk through five essential mindset shifts that have not only transformed my approach to sales but have also helped countless others turn their sales process into a natural, fulfilling experience. By the end of this, you'll see that sales isn't just about transactions—it's about building relationships, having fun, and staying true to yourself. 0:01:42 - Biggest lesson learned from selling a cherry juice business (and then taking a 5-year break after having her child!)0:04:14 - Renee is having the most fun in business. Here's her approach to maintaining happiness and intentionality in work and life.0:07:41 - Strategies for making friends and clients online0:10:43 - Mindset shifts that can skyrocket sales0:16:54 - Common mistakes entrepreneurs make when selling0:20:10 - The seven questions to ask during the sales process to not feel salesy0:25:27 - The value of building long-term relationships with clientsEPISODES AND LINKS MENTIONED:Connect with Renee Hribar www.reneehribar.comGrab Renee's FREE Sales Mini Course: How to Get 5 Qualified Prospects on the phone THIS WEEK. Megan's Blog: Maximize Conversions With THese 4 Effective Copywriting Strategies CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME: Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubPrefer to read this episode as a blog? It is published here https://www.megankachigan.com/essential-mindset-shifts-for-sales-success/If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

If writing your own copy is too time consuming and hiring a DFY copywriter is out of budget, then you're in the right place. As a seasoned copywriter with over half a decade of experience in the coaching industry, I've conducted extensive market research, gathering over 200 pieces of data from business owners just like you. The results are clear: there are three major copywriting mistakes to avoid that most coaches and service providers face when it comes to writing their own copy.But here's the good news—achieving expert-level results in your DIY copy is totally possible. By identifying and overcoming these three common copywriting mistakes to avoid, you can craft copy that is as polished and powerful as that of a seasoned pro. In this episode, we'll dive into the three critical copywriting mistakes to avoid that could be slowing you down and holding you back…as well as the ONE solution that will resolve them all. JOIN COPY CRITIQUE CLUB by clicking here!CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME: Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubPrefer to read this episode as a blog? It is published here https://www.megankachigan.com/3-copywriting-mistakes-to-avoid-in-your-writing-processIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

THIS is how you work with a copywriter...even if you are good at writing! Micala Quinn's secret to tripling her teacher income as a work-from-home mom on part time hours is......to hire and outsource! But how do you outsource copywriting, which is your personal connection with your community and your audience...without losing your authentic voice?Find a copywriter who can: learn your message AND how YOU would say it. take a collaborative approach grow with you over the long term.If you want to get the full picture of how Micala works with her copywriter to create massive success in her business while raising her babies, read on! She has over 50,000 followers on Instagram and has supported over 2000 moms not having to choose between the family life they want and the income they need by creating their perfect balance as a freelancer!0:05:12 - Normalizing having kids present while working as a work-from-home mom0:07:24 - Micala's process for outsourcing copywriting while maintaining her unique voice and connection with her audience0:14:26 - Micala's strategy of using her podcast as anchor content, repurposing it across social media and email0:17:25 - Micala trusts her copywriter to execute social media content with minimal involvement0:20:23 - Overcoming writer's block and having open communication with your copywriter about feedback and improvementEPISODES AND LINKS MENTIONED:Blog: What makes a great copywriterBlog: Do you really need to hire a copywriter?Connect with Micala on Instagram @micala.quinnCONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME: Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Prefer to read this episode as a blog? It is published here: https://www.megankachigan.com/outsourcing-copywriting-helped-micala-quinn-triple-her-teaching-income-as-a-work-from-home-momIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

Is the urgency and scarcity hype just manipulative marketing? We are diving into this debate with perspectives on both sides, specific examples, as well as bringing in the psychology and the hard data on when and whether it works. We are exploring if and how we can use urgency and scarcity without compromising integrity.First, let me emphasize for clarity that this conversation is about honest urgency and scarcity. Obviously, if it's false urgency or fake scarcity—that's NOT okay. Ever. This is something that should go without saying, but I do want to acknowledge these tactics that we have all seen or experienced if you have been in the internet marketing space for any length of time. This episode discusses the psychology and the data behind these tactics. We'll also explore whether and how they can be used with integrity. My goal is to provide you with the data, and both sides of the story, so that you can make an informed decision that feels good to YOU.00:04:00 Acknowledge the widespread use of unethical tactics and explore ethical ways to use urgency and scarcity.00:08:00 Ethical Use Perspective00:10:00 Two reasons why some avoid these techniques00:12:00 Urgency Examples00:15:00 Scarcity Examples00:16:30 Psychology Behind These Techniques00:20:00 What the data tells usEPISODES AND LINKS MENTIONED:Forbes on “The Proper Way To Create A Sense of Urgency For Higher Conversion Rates”Data from Adoric, Abmatic.ai, Experian.com, and ChangingMinds.orgThe Cookie Jar study on why urgency works from the American Psychological AssociationEffective Copywriting Strategies To Maximize Conversions CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME:Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/are-honest-urgency-and-scarcity-techniques-worth-it-for-higher-conversion-rates/If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

Clients not putting in the work to get results? You've got a bigger problem.Vix Meldrew shared her State of Group Offers Survey, which revealed that a common reason for group programs not yielding results is that clients often don't put in the necessary work. They may struggle with accountability, lose motivation, get distracted, or face other priorities and circumstances....However, that is only part of the picture!Through her experience and the survey data, Vix identified that the other major factor is the design and facilitation of the group programs themselves. This is the "results gap" — the disparity between the number of people enrolled in a program and those who actually do the work and achieve results.So how can you design your program for maximum client results and satisfaction (turning them into raving fans)? Tune in to hear the 5 must-have elements of a successful group program.00:02:46 The need for updated, specific data in the industry—and how this survey achieves that00:05:06 Why group programs often fail to get results.00:08:01 Strategies for creating group programs that actually get results.00:13:37 The gap between being an expert and knowing how to teach effectively. The need for instructional design and learning psychology in creating successful group programs.00:15:47 Framework for sustainable and successful group programs00:18:47 Current market trends with more discerning and savvy buyers. 00:19:30 Buyers today are more discerning about social proof and want to see measurable results from programs. The need for detailed case studies and specific success stories.EPISODES AND LINKS MENTIONED:Access the State of Group Offers Survey to see the data for yourself. Work with Vix at VixMeldrew.com if you are looking to revamp or improve on your group offer and bring in some more measurable results and have more raving clients.Connect on Threads or Instagram @VixMeldrewListen to the Rave Results podcast on Apple and Spotify. CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME: Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/how-to-structure-a-successful-group-program-for-client-results-with-vix-meldrewIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

How do top brands create copy that captures attention and drives success? Traditional copywriting strategies are failing—and I interviewed 11 brand strategists about what you should be doing to create effective brand copywriting instead.Consider this: you can't attract $10,000 clients with $100 messaging. Changing your messaging signifies a step into a higher level of engagement and effectiveness. It's about more than just capturing attention; it's about changing old beliefs and prompting those “aha” moments that stick with your audience. Authenticity plays a pivotal role here. Genuine content, where your true self shines through, creates a connection that keeps people coming back—even if you're not the funniest or most entertaining personality (you don't have to be!). I've got 8 effective brand copywriting examples to share with you today. We'll analyze what makes these examples work and how to apply these strategies to your own copy.03:25  Traditional copywriting challenges and how to adapt07:18  Effective brand copywriting examples from our industry13:45  Examples from brands outside the coaching industry18:32  Top Tools for Branding 24:20  Future Trends in Branding31:12  AI's Impact on Branding EPISODES AND LINKS MENTIONED:HotJar heat map to see where visitors click and learn why they drop off. Answer The Public to see what your ideal audience is asking Google. Connect with Kate Hejde for creative ways to use AI in branding!Color psychology with Fiona Humberstone, The Brand Stylist and Marty Newmeier's resources.Brand archetypes - both for your own brand AND for your target market personasPinterest for mood boardsPain point marketing blogCONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME: Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/effective-brand-copywriting-examples-for-long-term-successIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

If your website copy sounds generic, your social media captions fall flat, and your emails feel like a chore to write…Those are all signs that you might not have a clear grasp on your brand's authentic voice.This guides you through the steps that brand strategists take to uncover a brand's true essence. You'll learn how a strong brand voice translates into powerful copywriting, building trust and attracting your ideal clients.We'll also explore the emotional connection that a genuine brand voice fosters, and crafting messaging that resonates with your audience and allows you to connect with your audience on a deeper level. This is your roadmap to mastering your authentic brand voice. Let's ditch the marketing jargon and write copy that truly reflects your brand's unique personality.01:32 How to master a brand's voice08:58 What is the role of copywriting in branding?11:00 Finding the right copywriter for branding and messaging13:51 The branding process for a team member to understand your authentic voice18:45 Strategies to connect to a brand emotionally22:30 Copywriting tips to convey brand identityEPISODES AND LINKS MENTIONED:“Do You Really Need To Hire A Copywriter In Your Business?”Check out this case study where I helped a client make $6000 from just a 1-hour session.This is part 2 of my brand strategist interview series. You can find part 1 on mastering authentic brand messaging by clicking here and part 3 on effective brand copywriting examples, top branding tools, and future trends by clicking here.CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME: Download the Services GuideBook a Power Hour (and get my Starter GDocs too!)Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/hone-your-authentic-brand-voice-to-build-trust-and-credibilityIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

Copywriting becomes so much easier once you have done this one thing…And that is foundational brand strategy and brand identity work to confidently know who you are, what you stand for, and what you are here to do. Understanding the importance of brand strategy is a natural prerequisite to copywriting. That's why I interviewed 11 different brand strategists for this 3-part series to gather a well-rounded perspective on how to amplify your brand message. Each of these strategists approaches their work from unique angles, making for a rich conversation that is synthesized here.This episode uncovers how you can show up online authentically and the strategy behind it all. We're getting brand strategists' takes on how they integrate this and help their clients show up true to themselves. I wanted to have this conversation because positioning and messaging are where brand strategists and copywriters converge. That's where we overlap. Today, we'll explore how to refine and master your authentic brand message—and the top 10 mistakes to avoid!0:01:30 - Brand strategy as a prerequisite to effective copywriting0:03:00 - Brand authenticity—and how it evolves as the business grows0:05:00 - The "cold leads first" approach to testing brand effectiveness0:09:58 - The ROI principle for effective brand messaging: relevance, originality, and impact0:12:00 - Aligning brand messaging with the target audience's preferences and values0:15:00 - 10 common brand messaging mistakes to avoid, including lack of clarity, ignoring mindset issues, and over-emphasis on aestheticsEPISODES AND LINKS MENTIONED:The cold leads approach from Jasmine Haitalani of High Flier PowerhouseFabi Paolini on speaking to doers vs thinkersTiffany Neuman from Your Legacy Brand on branding process being deep, spiritual, and identity-shifting.My blog about pain point marketing (and how to do it differently and still effectively).Connect with the rest of the contributors in the blog!CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME: Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/mastering-authentic-brand-messaging-for-coaches/If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

This is how one power hour copywriting session turned into $6,000 from effective email campaigns!It's no secret that crafting effective email campaigns is a skill that can transform your business. This case study will demonstrate how expertly written emails with a well-thought-out strategy effectively converted readers. My client, who canceled event last year from lack of ticket sales, witnessed an astonishing 12.6x ROI - from early bird sales alone! - by focusing on targeted email content!1:10: How the early bird sales outperformed the previous year1:50: Details about the power hour sessions and the benefits, including immediate ROI from the first session and long-term planning for the next four months.3:00: How we got a 12.6x return on investment from the first session alone.4:21: Client's testimonial on learning tips about emails and the value of observing the copywriter's process.4:51: Benefits of the power hour sessions, including immediate feedback, adjustments, and skill development for the client.5:21: Prevent writer's block and articulate your ideas clearly.5:51: Description of the power hour process7:21: Holistic approach to integrating the sales page with email campaigns for seamless communication.7:51: Addressing common struggles in copywriting, such as knowing where to start and managing overwhelm.9:51: Discussion on using proven psychology with urgency in copywriting to boost conversions. 10:51: Techniques for identifying core messages and crafting concise, effective copy.11:21: Preventing clients from playing small.EPISODES AND LINKS MENTIONED:- Book your Power Hour nowCONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME: Download the Services GuideBook a Power Hour SessionPrefer to read this episode as a blog? It is published here: https://www.megankachigan.com/effective-email-campaigns-case-studyIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

This is not your typical entrepreneur book recommendation list. You will not find these in the business section of your local bookstore. But they have profoundly and positively affected me as both a copywriter and a business owner. Because sometimes you need to see from a different perspective - one that is not typical business advice that you've heard a million times before at this point. You'll be pleasantly surprised by this unusual book list for business owners to read.I've got a book for when you need to: just sit down and write, write but you don't have time, Be reminded of the Big Picture importance of copywriting from a neuropsychology perspectiveDevelop the most important copywriting skill in a fun and relaxed wayI've thoughtfully curated the five best books for online entrepreneurs to read this summer. So add them to your GoodReads, request them from your local library, or treat yourself to time at your favorite bookstore to pick up these books. 0:08:04 - Key lessons on the writing process. 0:10:25 - Encouragement for mothers to prioritize creative work.0:11:23 - Advocating for intentional digital minimalism.0:12:24 - Countering busyness and the myth of not having enough time.0:13:43 - Benefits of reading fiction.EPISODES AND LINKS MENTIONED:Links to all book recommendations can be found here.Big Think shares it in a way that is easier to digest. They said that “Modern research suggests that reading fiction helps you neurologically relate to other people's experiences. It also correlates with improved social interactions and the ability to read the room.” Here is the actual scholarly article from NCBI. Research suggests that reading literary fiction improves one's theory of mind and emotional intelligence.Reese's Book ClubCONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME: Download the Services GuideGet my Starter Doc for your copy project when you book a Power HourPrefer to read this episode as a blog? It is published here https://www.megankachigan.com/five-best-books-for-online-entrepreneurs-to-read-this-summerIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

Copywriting is often the determining factor if you get leads or not. Mastering effective copywriting strategies is essential for maximizing conversions. At every stage of business, understanding how to craft compelling copy can significantly impact your success. Today, we explore four effective copywriting strategies designed to help you maximize conversions and engage your audience so they become loyal fans.- [0:02:14] Copywriting is often the determining factor if you get leads or not. Mastering effective copywriting strategies is essential.- [0:02:37] As your audience grows and evolves, redefine who they are at each new stage to understand changing needs and aspirations.- [0:05:42] Communicate a clear unique selling proposition (USP) or unique value position to set yourself apart from competitors.- [0:11:38] Be more concise by delivering your message quickly and clearly using short sentences and bullet points. Eliminate jargon.- [0:05:49] Incorporate more social proof by including testimonials, reviews, case studies and images to significantly boost conversion rates.EPISODES AND LINKS MENTIONED:Do You Need To Hire A Copywriter? Ep 3: How An Expensive Copywriter Can Make You More Money (And Why It's Worth Every Penny)Attention spans are shorter than ever, with the rise of digital media (American Psychological Association)Digital Minimalism book - and basically anything authored by Cal NewportClient case studyCONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME: Download the Services GuideGet my Starter Doc for your copy project when you book a Power HourPrefer to read this episode as a blog? It is published here https://www.megankachigan.com/effective-copywriting-strategies-to-maximize-conversionsIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

Don't let your success plateau because your messaging hasn't kept up. If you're building toward your next big revenue goal, I know that one of the biggest fears is like taking your foot off of what is working to take the leap to the next thing. You know how to sell this offer, attract your ideal client, and how to speak to them where they think “oh, that's me!” And this creates some predictability and safety and security. But deep down, you know that you've evolved, grown, changed. You're being called higher. You're meant for more…And yet, you've spent so much time and energy building a brand and credibility talking about this one thing, that it is now terrifying to shift. So how do you take the leap and get comfortable in the discomfort? You're seeing this revenue plateau or even a dip because you have evolved. Maybe your offer has evolved, your pricing has evolved, but you have not evolved your messaging or your ideal client to go with it. We're going to talk all about how to elevate your brand messaging in five simple and smart steps. [00:00:26] Challenges in Brand Messaging[00:03:09] Authentic brand voice and its impact on business [00:04:06] Signs that it's time to elevate brand messaging[00:06:04] 5 Step Guide to Elevating Brand Messaging[00:12:04] Embrace an Embodied Decision (deep reflection Qs here!)[00:18:48] Case Study Client Example of Speaking Coaching Elevating Brand MessagingLINKS MENTIONED:A beautiful design will attract the eye, but the message is what gets a potential client to move forward. Before spending big on custom visual branding, elevate your brand with messaging that resonates. (Entrepreneur.com)CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME: Download the Services GuideGet my Starter Doc for your copy project when you book a Power HourPrefer to read this episode as a blog? It is published here https://www.megankachigan.com/dont-let-outdated-brand-messaging-hold-you-backIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

Have you ever left an event feeling transformed, but struggled to put that magic into words? I'm sharing 5 tips (with examples!) so that you can create emails and sales page copy that will capture that intangible experience and fill your room with the right people. We also walk through what this can look like throughout the whole marketing process, from pre-waitlist to early bird to close cart.Episode Breakdown:- [00:01:07] The challenge of marketing intangible experiences - [00:03:15] Five event copywriting tips- [00:08:34] Implementing these tips in different marketing stages- [00:12:41] Authentic urgency and scarcity- [00:15:43] Additional considerations for event hosts- [00:16:23] Creating a compelling event sales page- [00:19:47] Long form vs. short form sales pages

Picture this: you, leading a cohesive team that fully supports your vision.You already have so many roles to juggle, so this is a loving reminder that it is safe to not also have to play the role of chief marketer. In fact, it's better that you don't. This is when the idea of hiring a copywriter for coaches might cross your mind. But then the questions hit: "How do I find the right fit? What makes a great copywriter, especially for someone in the coaching industry?"A great copywriter can be a game-changer for your coaching business. They can free up your time, amplify your message, and attract high-value clients who are ready to invest in your programs. But how do you identify the right person for the job?In this episode, we explore the three key qualities that distinguish a great copywriter for coaches.- 00:01:28 - Importance of hiring the right copywriter for coaches- 00:01:28 - Qualities of a great copywriter for coaches- 00:03:11 - Benefits of hiring a copywriter- 00:04:35 - Capturing authentic voice and brand message- 00:07:28 - Conversion optimization and data-driven results with a strategic vision- 00:13:29 - Questions to ask when hiring a copywriter- 00:20:28 - Importance of investing in an experienced copywriterCONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME: Download the Services GuideGet my Starter Doc for your copy project when you book a Power HourPrefer to read this episode as a blog? It is published here https://www.megankachigan.com/what-makes-a-great-copywriter-for-coachesIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

Feeling overwhelmed by copywriting? Wondering if it's time to hire a pro?Spoiler alert: the answer might surprise you!In this episode, we tackle the common struggle of coaches: copywriting. We explore the options, from DIY approaches, the power and limitations of AI technology, to outsourcing to a professional copywriter. We'll discuss the signs that signal a need for an update, even if you're not quite ready to hire someone. Then, we'll break down a helpful checklist to help you decide if hiring a copywriter is the right move to skyrocket your ROI and find the perfect message for your coaching business.[00:01:10]: Are copywriters still needed?[00:03:03]: Is copywriting really worth it?[00:06:15]: Six signs you need to update your copy (even if you don't need a copywriter yet!)[00:06:55]: When to DIY your copywriting[00:08:32]: When to hire a copywriter[00:15:03]: Why 'doing it all' is holding you back and how to hire a copywriterTune in to decide if it's time to outsource copywriting or if you're in a season where it makes sense to DIY. CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME: Download the Services GuideGet my Starter Doc for your copy project when you book a Power HourPrefer to read this episode as a blog? It is published here www.megankachigan.com/do-you-need-to-hire-a-copywriterIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

As a high-level coach, you've poured your heart and soul into your business...but there comes a point when it's time to lay down the hustle.This is where the idea of hiring a copywriter might cross your mind. But then the questions hit: "Isn't that expensive? Can't I just write my own copy?" The short answer is yes, you can write your own copy. But the real question is: should you?In this episode, we explore the top five reasons why an expensive copywriter actually makes you more money, and why it's worth every penny to  justify that investment and free you to focus on what matters most: coaching and building your business—and your legacy.- 00:01:31 Boost conversions and increase ROI- 00:02:09 The secret weapon of top coaches- 00:03:31 Don't sound like all the other coaches out there!- 00:05:09 Stop sabotaging your success- 00:05:58 Avoid costly copywriting mistakes and focus on long-term growth- 00:07:48 Why you should never hire a cheap copywriterCONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME: Download the Services GuideGet my Starter Doc for your copy project when you book a Power HourPrefer to read this episode as a blog? It is published here www.megankachigan.com/how-an-expensive-copywriter-makes-you-more-moneyIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

If you've built a solid audience, are putting content out regularly, but are running out of time and capacity to do it all…you are in the right place. This is where we get your copywriting to effortlessly attract high-value clients, who resonate with your premium offerings.In this episode of the Copywriting for Coaches Podcast, we talk about:[00:01:03] Who this podcast is for (and why established coaches struggle with marketing at this level)[00:01:57] What to expect from the podcast (why effective copywriting is the key to attracting dream clients)[00:03:15] My origin story: how I became an effective copywriter for coaches[00:04:21] Aligning with YOUR values [00:05:40] The deeper role of a copywriter (hint: it brings out MORE of your authenticity)[00:06:29] My mission as a copywriter If you're frustrated by copywriting that just doesn't click, let's remove the overwhelm and dig in.CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME: Download the Services Guide.Get my Starter Doc for your copy project when you book a Power Hour.Prefer to read this episode as a blog? It is published here: https://www.megankachigan.com/the-why-behind-the-copywriting-for-coaches-podcast/If you are enjoying these episodes, please RATE and REVIEW so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

Today's Sponsor: Flowers Fast!http://thisistheconversationproject.com/flowersfastToday's Rundown:Donald Trump indicted for second time, in classified documents investigationhttps://abcnews.go.com/US/donald-trump-indicted-time-sources/story?id=99408228Tucker Carlson's Twitter Launch Clocks Tens of Millions of Views – but Far, Far Lower Actual Engagementhttps://www.thewrap.com/tucker-carlson-twitter-launch-views-vs-engagement/Jenna Ortega Says ‘Wednesday' Season 2 Will Ditch Romance and Go Darkerhttps://decider.com/2023/06/07/jenna-ortega-wednesday-season-2-lean-into-horror/Marjorie Taylor Greene says because she was born in 1974, she doesn't know history before 1974https://www.dailykos.com/stories/2023/6/8/2174098/-Marjorie-Taylor-Greene-says-because-she-was-born-in-1974-she-doesn-t-know-history-before-1974GameStop shares plummet after fifth CEO exit in 5 yearshttps://www.reuters.com/technology/gamestop-shares-plummet-after-fifth-ceo-exit-5-years-2023-06-08/CNN communication execs fired after Chris Licht's profile in The Atlantichttps://www.businessinsider.com/cnn-communication-execs-fired-after-chris-licht-atlantic-profile-2023-6Bill Murray, 72, dating ‘Milkshake' singer-chef Kelis, 43https://pagesix.com/2023/06/08/singer-kelis-43-is-dating-actor-bill-murray-72-report/?utm_source=twitter&utm_medium=social&utm_campaign=pagesixCult-Like San Francisco Company Execs Charged for Allegedly Coercing Members Into Sex With Investorshttps://sfstandard.com/criminal-justice/onetaste-san-francisco-charged-allegedly-coercing-members-into-sex/?utm_source=substack&utm_medium=emailWebsite: http://thisistheconversationproject.comFacebook: http://facebook.com/thisistheconversationprojectTwitter: http://twitter.com/th_conversationTikTok: http://tiktok.com/@theconversationprojectYouTube: http://thisistheconversationproject.com/youtubePodcast: http://thisistheconversationproject.com/podcasts#yournewssidepiece #coffeechat #morningnewsJune 9 BirthdaysMichael J. Fox (62)Gloria Reuben (59)Natalie Portman (42)Today In History1909: Alice Huyler Ramsey, a 22-year-old housewife and mother from Hackensack, New Jersey, became the first woman to drive across the United States. With three female companions, none of whom could drive a car, for fifty-nine days she drove a Maxwell automobile the 3,800 miles from Manhattan, New York, to San Francisco, California.1980: Comedian Richard Pryor suffered near-fatal burns at his home when a mixture of “free-base” cocaine exploded.2011: In Riyadh, Saudia Arabia, six women were arrested for practicing driving in an empty car lot.Plus, Today We Celebrate: Donald Duck Dayhttps://www.google.com/search?q=donald+duck+day&oq=Donald+Duck+Day&gs_lcrp=EgZjaHJvbWUqDQgAEAAYgwEYsQMYgAQyDQgAEAAYgwEYsQMYgAQyBwgBEAAYgAQyBwgCEAAYgAQyBwgDEAAYgAQyBwgEEAAYgAQyBwgFEAAYgAQyBwgGEAAYgAQyCAgHEAAYFhgeMggICBAAGBYYHjIICAkQABgWGB7SAQcxNjdqMGo3qAIAsAIA&sourceid=chrome&ie=UTF-8

SummaryA number of NGOs have aimed to strengthen their global legitimacy by adding more global South members/affiliates. Is this truly a valuable strategy? Does it help with legitimacy to be more 'globally balanced'? What are the hard lessons learned about how to manage this process? And how do local civil society as well as government respond? Hazem Fahmy, the CEO of the CARE Egypt Foundation and former Country Director of CARE USA-line managed Egypt Country Office, is an excellent source of wisdom on all of this. He, together with his senior leadership and with other 'change champions' in his broader team and in CARE globally, shepherded CARE Egypt's transition into full membership.What does Hazem consider the most interesting or rewarding about the ‘art and science' of change leadership?Equally, what is the most difficult or frustrating about this experience with change management and leadership?In this NGO Soul+Strategy podcast episode, I interview Hazem Fahmy, CEO of CARE Egypt Foundation, on CARE Egypt's Country Office transition towards full membership. Hazem's Bio:CEO of the CARE Egypt FoundationCountry Director for CARE Egypt Country OfficeWorked at CARE Egypt for 19 yearsPhD from New Mexico University in Water ResourcesWe discuss: CARE USA had overseen the CARE Egypt Country Office for almost 60 years before it transitioned to full CARE membership (with a voice in global governance)These kinds of transformations should not be seen as a project but as a change journeyThe addition of global South members to CARE's confederation means that new topics have been introduced within CARE: it has changed the organization's discourse on what mattersHow the new global South  members demanded that global North members too should live up to the same  standards that are expected of them Organizational change processes like this always take longer than expected, but that is acceptable– it's about living up to the intention of change, not about project deadlinesHazem finds it rewarding to hear people who used to be doubtful about this strategic direction now applaud what has been achievedOne cannot be overfocused on keeping staff comfortable by saying that most things will not changeEgyptian civil society largely accepts the CARE Egypt Foundation as part of its own, while Government has started to involve it more in consultative roundtables - so the transition to full membership has helped with local credibility.  Quotes:“Change management means navigating a lot of ambiguity, it is a discovery process; change is not a project”“Don't leave influential people behind”“I am not denying there is a privilege in being tied to the CARE mothership” Resources:Hazem's LinkedIn profileHazem's EmailWebsite of Care Egypt FoundationHazem's blog: Youtube video of this podcastClick here to subscribe to be alerted when new podcast episodes come out or when Tosca produces other thought leadership pieces.Or email Tosca at