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In this episode of the Accounting Influencers Podcast, Rob Brown emphasizes the critical role of personal branding for accounting professionals. He discusses how a strong personal brand can differentiate individuals in a competitive field, enhance visibility, and open doors to new opportunities. The conversation covers the importance of creating content, engaging with audiences, and maintaining authenticity and consistency in branding efforts. Ultimately, Rob encourages accountants to leverage their influence to drive positive change within the industry.Key TakeawaysIf you're relying solely on technical skills, you're falling behind.Building a standout personal brand can catapult you ahead.Influence is becoming as important as expertise in accounting.Your personal brand communicates your unique value and perspective.Trust is at an all-time low; influence is a precursor for trust.A strong personal brand accelerates career advancement.Consistency in content creation is key to maintaining influence.Engaging in conversations enriches your perspective and influence.Authenticity strengthens your influence and attracts people.Personal branding is about driving positive change and storytelling.◣━━━━━━━━━━━━━━━━━━━━◢The Accounting Influencers Podcast, hosted by Rob Brown, is one of the world's leading shows for accounting leaders, professionals, finance specialists, software vendors, tech providers and influencers. Thanks to our sponsors:ADVANCETRACK OUTSOURCING. Transform your accounting firm with AdvanceTrack. Our top-tier offshoring solutions free your team from mundane tasks, allowing you to focus on growth and client engagement. Experience seamless scalability and expert support. Visit advancetrack.com and elevate your practice today. https://www.advancetrack.comACCOUNTEX. Bringing the accounting world together with UK and international events for the accounting and tech world. https://www.accountex.co.ukIf you'd like to sponsor the show and elevate your brand with our audience, reach out to show host Rob Brown on LinkedIn and his team will reach out to fix up a chat to explore. https://www.linkedin.com/in/therobbrownYou can also check out all shows on the Accounting Influencers YouTube Channel:https://bit.ly/AI-youtube

EPISODE THIRTY FOURDealing with Negative People SUMMARY Negativity and negative people are a fact of life. We will all encounter them in our personal lives and professional roles. James shares key steps for dealing with those people, ensuring you protect them, the organisational culture and performance and crucially your wellbeing as their leader.KEY TAKEAWAYSIf somebody is negative over the long term then perhaps you need to consider how you limit your exposure to that individual.When you encounter negative behaviour it is important to identify the root cause. Is there anything you can do to address it?We need to put our ego to one side and not take negativity personally.Imperative as the leader to move quickly from identifying the problem to talking about solutions.Focussing on what we can control and solutions forces us to move from negativity to positivity. Being a relentlessly positive leader is integral to reducing negative behaviour in your team.ABOUT THE HOST James is an experienced mentor, coach and thought leader who works with a range of clients from FTSE 100 companies, SME´s the NHS and wider public and not for profit sectors.His twenty year career in elite sport initially as a professional rugby player but predominantly as a chief executive has given him an invaluable insight in managing the success, failures and pressures associated with leadership at the highest level.As a high performance coach James specialises in enhancing resilience and leadership development. He is a passionate advocate of the notion that to find lasting fulfilment we need to take a holistic view of high performance and create it in both our professional roles and personal lives. EPISODES TO CHECK OUT NEXT Episode 28- The Destroyers of Culture Episode 31 - Creating an Empowered MindsetCONNECT & CONTACT www.thelonelyleader.co.ukThe Lonely Leader's LinkedIn James' LinkedInInstagramhello@thelonelyleader.co.uk THIS SHOW WAS BROUGHT TO YOU BY LONELY LEADER MEDIA Hosted on Acast. See acast.com/privacy for more information.

Dr. Bethy Campbell joins Monica to discuss the rewards and potential pitfalls of seeking feedback–in both your professional and personal relationships. Concrete strategies and real-world examples show you how to elicit the most constructive feedback and then how to process and act on it for maximum benefit.Whether you're looking to improve your communication, enhance your work performance, or strengthen your personal relationships, this conversation is a must-listen for anyone committed to continuous improvement and personal growth.Key TakeawaysIf what you are really seeking is validation or reassurance, ask for that instead of asking for feedback. Asking first for specific examples of what is going well can make it easier to benefit from any constructive criticism that follows. Remember that giving feedback (especially to someone you care about) can be just as scary or challenging as being on the receiving end. When receiving feedback, confirming that you heard what the other person said is more important than disputing details or offering explanations.When feedback elicits a big emotional response, simply thank the person for their feedback and ask for time to process before responding. Get in touchSend us an email (hello@changeacademypodcast.com)Leave us a voicemail (changeacademypodcast.com/voicemail) ★ Support this podcast ★

In this episode, we're joined by Akash Singh, Head of Customer Success (APJ) at Software AG, about the importance of customer success in go-to-market (GTM) strategy. We discuss driving adoption, navigating compliance and user privacy, evaluating customer success team performance, and aligning CS with GTM culture.Akash shares innovative strategies his team has implemented, such as using capability adoption scores and telemetry data to measure adoption, automating risk tracking and mitigation, and aligning compensation targets with NRR.Tune in if you're in the market for practical insights for building a successful customer success function within an organization.Key takeawaysIf you listen to this episode, you'll learn how to:Implement innovative strategies to drive product adoption while navigating compliance challenges and diverse deployment scenarios.Leverage alternative data sources like capability adoption scores and telemetry insights to track usage without relying on sensitive user data.Evaluate and optimize your customer success team's performance through automated risk tracking, sentiment analysis, and aligned success plans.Align customer success compensation with your go-to-market strategy by focusing on unified metrics like net revenue retention.Build an effective customer success function by taking a customer-centric approach, continuously measuring results, and tightly aligning with broader commercial teams.ResourcesWant to follow along with the slides Akash mentioned? Click here to download the presentation deck:Capability adoption scoring: 09:49Transaction metering: 14:24Catching and mitigating risks early: 19:34Sentiment update: 20:45Success plans: 22:01Success plans and how they can lead to CSQLs: 22:47Carry on the conversation and connect with Akash on LinkedIn for more insightful conversations.Plus, you can did you know Akash is one of our 24 CS leaders to watch in 2024? Check out his feature in CSC's 24 in 2024 report.Shout out to Software AGNo one achieves greatness alone; Akash's achievements were made possible through the contributions and encouragement of the Software AG customer success leadership team!A very special shout-out to:Sanah Ali, Customer Experience Operations Manager at Software AGBridget Cleary, Director of Customer Success at Software AGAndrew Cutler, Senior VP of Customer Success at Software AG

In today's episode of the Tranquil Awakenings Podcast, which is recorded live from the Newark Well Being Show, Debbie will be in conversation with Ian Timothy of Lizian Events. During their conversation, Ian shares his perspective on creating success and what it is to be a spiritual being, highlighting the importance of having integrity to assist you on that journey. As part of the Lizian Events Well Being ethos, they place a huge emphasis on community and bringing like-minded individuals together to share their successes and provide support in times of difficulty. Ian emphasises the importance of recognising that when something in your life isn't working you need to put the effort and work in to change it. He also discusses a topic that many of us like to avoid, that is one of finances and money providing stability to help make these positive changes. KEY TAKEAWAYSIf you are not happy within an area of your life, you have the power to change it.Money is currently a form of energy exchange on our planet and can be used to facilitate a positive life.You can become successful through showing integrity and having high moral and ethical values.When you are on the right path for you, you feel a resonance within your body.When you work on yourself it gives you the strength to move away from people who are negative or impeded upon your personal happiness and growth.To become spiritual is coupled with a quest for searching for answers and meaning.Failure and setbacks are an experience to be learnt from to facilitate growth. BEST MOMENTS“If you try and have too much legacy within your mind, you can get yourself trapped with old ways of operating, old ways of living, and you can trap yourself with things that perhaps didn't quite go right.”“When you succeed, there's a resonance within your body.”“You can just turn around and say, I'm not prepared to be involved with people who are negative. I'm not prepared to be involved with people who are vindictive. I'm not prepared to people who impinge upon my personal deep happiness.”“Because the spiritual is to search, it's the seeking of, it's the looking for, it's the finding of, the exploration, it's the Edmund Hillary, it's the Scott to the Antarctic, it's Neil Armstrong to the moon, that's the searching.”“You don't need to know everything, and you don't have to be perfect.”“You are the most important person in your life.”“And if you're blessed with the fact that your energy is strong, good, and kind, then maybe one day in time, your energy connects to somebody else and it blesses them with your thoughts and ideas and possibilities and makes your world better for somebody else.” HOST BIODebbie is a seasoned therapist whose journey from being a primary school teacher to an adept therapist has been fuelled by her fascination with the intricacies of human nature. Equipped with advanced certifications in diverse modalities like hypnotherapy, neuro-linguistic programming, mindfulness, meditation, past life regression and many more she has honed her expertise to bring about transformative change.As a full-time therapist and trainer, Debbie's driving passion is guiding others, as well as herself, towards their best selves. Embracing the concept of holistic beings, she firmly believes in addressing the mental, emotional, physical, social, energetic, and spiritual facets of well-being and healing. Hosted on Acast. See acast.com/privacy for more information.

In today's episode of the Tranquil Awakenings Podcast, Debbie will be in conversation with Rosalyn Palmer who is a transformational therapist and coach whose passion is enabling people to have lives that feel as good on the inside as they look on the outside. Rosalyn started off her career in PR in the 1990's, becoming a specialist for the personal development market. This encouraged her to train in hypnotherapy and NLP so that she had a deeper understanding of her clients' craft. After the death of her father, a diagnosis of breast cancer, divorce, and going through the menopause, Rosalyn was on her knees, knowing that she needed to do something different with her life. Through taking charge of her healing, Rosalyn found purpose in helping others. KEY TAKEAWAYSIf we don't make time for rest and well-being, then we are likely to burnout or become unwell.It is important to make lifestyle changes that benefit the mind and body to promote well-being.The body keeps a score of trauma and disharmonious situations. Therefore, it is important to work through these issues. Having a faith in something beyond the self can provide guidance and stability.Sometimes sitting with an issue is the most important thing we can do to in order to find solutions.Shared values are important within a relationship.When looking for your purpose, you can use the Japanese concept of Ikigai to discover your purpose and bliss.To help find your purpose you can ask yourself questions such as ‘When did you feel safe?' ‘When did you feel happy?' ‘What brings you joy?' BEST MOMENTS“And when I was about seven, the annual I got, in the front it said, what do you want to be when you grow up? And I'd written an actress and a doctor in my spare time.”“Also, very importantly, in the 90s, I became a go to PR agent for the emerging new age, as it was then, and seen as very out there, personal development gurus.”“You know, quite a humble background. My parents were grocers. I lived above the shop in my early years, and I went to a comprehensive school, so this was not really my world.”“And most of them were Buddhists, they were macrobiotic, they were vegans, they were into Ayurvedic medicine, and acupuncture, and Shiatsu, and Kundalini Yoga, and all these things I'd never, ever heard of. And again, my mum thought I'd absolutely joined a cult.”“It's quite depressing seeing you because I'm just a sticking plaster, and I'm not sure if you're going to have the physical or the mental breakdown first.”“But I decided I was going to heal as holistically as I could and that was a total soul alignment and soul awakening and incredible time for me.”“When you train in therapy and healing, you work on yourself.” HOST BIODebbie is a seasoned therapist whose journey from being a primary school teacher to an adept therapist has been fuelled by her fascination with the intricacies of human nature. Equipped with advanced certifications in diverse modalities like hypnotherapy, neuro-linguistic programming, mindfulness, meditation, past life regression and many more she has honed her expertise to bring about transformative change.As a full-time therapist and trainer, Debbie's driving passion is guiding others, as well as herself, towards their best selves. Embracing the concept of holistic beings, she firmly believes in addressing the mental, emotional, physical, social, energetic, and spiritual facets of well-being and healing. Hosted on Acast. See acast.com/privacy for more information.

While current sentiment around private equity investment in the consumer sector is mixed due to its exposure to inflation and consumer demand, sponsors are still finding attractive opportunities to deploy. Advent International managing director Nicolas Chavanne joins the podcast to discuss the GP's approach to investing, how it assesses the market, and how and why it aims to secure optionality on exit.Ahead of the interview with Advent's Chavanne, funds editor Harriet Matthews hosts private equity reporter Ero Partsakoulaki to run through Mergermarket data on sponsor activity in the consumer sector. The team explores the trends and drivers behind activity, as well as recent Mergermarket intelligence about upcoming processes in the sector.Chavanne began his career in investment banking, following which he spent 14 years with private equity house Towerbrook Capital Partners. He joined Advent International in 2019 to leads its retail, consumer and leisure investments.He explains how “you have to be a bit of a truffle pig” when sourcing the right deals in the consumer sector, and breaks down Advent's definition of “luxury” investments and its consideration of consumer demographics.The conversation also touches on exit options and value creation. “it's relatively easy to buy, but we measure success by the exit,” says Chavanne. ”We get excited when we have what I would call multi-threaded exit optionality – you don't want to be stuck with one way out.”Following the interview, the editorial team return to discuss key takeaways, as well as what the Birkenstock [NYSE:BIRK] IPO means for consumer dual-track exits.0:39 – Introduction1:42 – Data round-up, consumer drivers and current processes10:17 – Interview with Nicolas Chavanne of Advent International11:40 – Executing with conviction in the current market15:47 – “Luxury” investments and demographics20:09 – Deal origination and gaining an edge: Examples from Zimmerman, Parfums de Marly29:02 – The universe of buyers and exit option33:44 – Consumer drivers and value creation38:35 - The role of AI in creating an edge41:34 – Key takeawaysIf you would like to hear more podcasts produced by ION Analytics, you can access the ION Analytics channel on Apple Podcasts.Theme music: ©2012 Kick Up The Fire

Funds editor Harriet Matthews hosts senior reporter Gustav Hoejmark-Jensen to discuss the role that emerging managers are playing in green technology investing. Hoejmark-Jensen explores the topic in an interview with Kim Pochon, senior vice president at Unigestion, and Laurits Bach Sørensen, co-founder and senior partner at Nordic Alpha Partners (NAP).Pochon is part of Unigestion's emerging manager programme, which aims to spot the next trends and next generation of funds managers and value creation models. Through its emerging manager programme, Unigestion has been among the first backers of now-behemoth funds such as Carlyle, Permira, EQT and Hg, and it was also an early investor in managers such Archimed, Ambienta and Blackfin.Pochon shares insights on the role of the programme in the emerging manger ecosystem, his views on the fund-of funds-market, and Unigestion's approach to spotting future GP concepts. He also discusses the programme's latest allocations and what made them invest in Nordic Alpha Partners' new fund, focused on green tech growth buyouts.Bach Sørensen discusses how NAP has overcome apparent challenges in the green tech and hardtech space via a highly operational and perhaps unorthodox approach to creating value, de-risking growth and rapid scaling of industrial green tech companies. Bach Sørensen also shares insights on the firm's latest strategic exit to US tech giant Tesla, after its portfolio company Wiferion experienced years of hypergrowth during NAP's tenure.In the final part of the joint interview, Pochon and Bach Sørensen elaborate on the partnership between the two firms, with the editorial team returning at the end to discuss some key takeways from the conversation.Founded in 2017 and now delivering CAGR of 78% on its debut fund, abating one million tons of CO2, NAP recently held a EUR 150m first close for its new fund, surpassing the volume of its EUR 126m first fund and attracting LPs such as Allianz Global Investors, Copenhagen Infrasturcture Partners, and Unigestion.With a hard-cap of EUR 300m, NAP will continue to fundraise throughout 2023 for the SFDR Article 9 compliant second vehicle, Nordic Alpha Partners Fund II. The GP has already made its first deployment in Swedish-Polish photovoltaic developer Sunroof, alongside World Fund and Legal & General Capital.1:39 – Challenges for GPs and LPs5:55 – Interview with Kim Pochon of Unigestion and Laurits Bach Sørensen of Nordic Alpha Partners6:14 – Unigestion's outlook on emerging managers9:16 – Finding emerging managers11:30 – Why Unigestion invested in Nordic Alpha Partners13:55 – Nordic Alpha Partners' outlook on deployment15:37 – Bridging the early-stage and growth green tech gap19:29 – Derisking and deal sourcing26:13 – Partnering with Unigestion30:40 – Nordic Alpha Partners' Wiferion exit34:22 – Key takeawaysIf you would like to hear more podcasts produced by ION Analytics, you can access the ION Analytics channel on Apple Podcasts.Theme music: ©2012 Kick Up The Fire

Happy New Year, and Welcome to what is sure to be a dynamic 2023 for Resale.Let's start with Glossy's article, The state of resale in 2023: Competition, consolidation and a push for profitability. The piece assessed players from The RealReal to Treet and summarized with “twin challenges of an overcrowded market and the growing expectation for profitability will be difficult to overcome.”A critical element is missing in this assessment. The distinction between The RealReal, which is a third-party marketplace building its brand and customer base, and Treet a service provider aimed at supporting brands who are adding resale to their existing business.Third-party marketplaces, such as The RealReal, Thredup, Poshmark (now part of South Korean internet conglomerate Naver Corp.), and Vestiaire Collective, are retailers who focus on their brand and build a profitable customer base. They exist in a reasonably mature market, and most players are now public. Vestiaire is the exception, who just raised $80B in debt as they work toward profitability. While there is room for a few players in the space, it is overcrowded today. Given the lack of profitability and the economic climate, valuations are lowered, and more consolidation is to be expected. In this part of the industry, Glossy is right on the money.Service providers, such as Trove, Recurate, Archive, Reflaunt, and Treet, are not building a customer-facing brand or a loyal customer base. They are service providers who support brands whose items are being resold on marketplaces such as The RealReal the Thredup. This part of the industry is far less mature and is poised for incredible innovation and growth as more brands enter Resale and work to scale their offerings.Scale will be the test for the service providers as the brands mature and look for more scale, but it's likely too early for consolidation here. That will be in 2024 and beyond.The second Glossy article, What to expect from fashion rental in 2023, details the up and down year for rental in 2022, including new brand launches into rental such as Marks and Spencer, John Lewis, and MatchesFashion all launched rental while both Ann Taylor and Banana Republic quietly shut down their rental programs.Rental is a new customer behavior, and brands must determine if rental is right for their brand. Customers aren't going to want separate rental programs for every brand and need in their wardrobe. Hence these programs will likely make sense for multi-brand retailers such as Rent the Runway, Selfridges, Nordstrom, or REI and possibly for specific use cases such as Burton's rental kit, including snowboard, boots, bindings, and outerwear for hitting the ski slopes. The Key TakeawaysIf your brand is exploring different circular models such as rental, think about the value for your customers over the long term. Brands will learn the most as they enter the space in the most customer-centric way for their products.Brands need to be aware of who they ‘partner' with as customers look for more preowned options. Third-Party Marketplaces, such as ThredUP need to build their brand and loyal customer base and are not aligned to do the same for a brand.Subscribe to The Resale Edit Newsletter Here: https://www.linkedin.com/newsletters/6966761821013753856/

What can we learn from the experience of a Web3 incubator and advisory firm? Find out in this episode of the DeFi Download podcast, in which Piers Ridyard interviews Gaurav Dubey, the CEO of TDeFi, a Web3 metaverse and crypto services incubator and consulting company.TDeFi is a subsidiary of a larger ecosystem, TradeDog. TradeDog is an institutional grade financial services firm in crypto that offers services such as research and advisory, as well as token and treasury management.The TDeFi platform has incubated over 50 firms in the Web3 industry, including Vulcan Forged, an NFT gaming studio. A couple of those projects have reached a market cap of more than a billion dollars.Gaurav's experience with crypto began in 2015 with mining, building collocations, and investing in the DAO. He now has 15 years of expertise in traditional investing, angel investing, and running a tech start-up incubator for the past 14 years.TDeFi originated as an abandoned TradeDog initiative that Gaurav resolved to rescue.Key takeawaysIf you stumble across an issue that you know will be solved only if you solve it, you have found your business idea.The builder's dilemma is one of the most fatal flaws in any project. Tech entrepreneurs frequently believe solely in the strength of the technology, or the product. Marketing and sales are more prevalent in the equities market, whereas crypto merely adds to the complexity."Token engineering" is a better term for what is now referred to as "tokenomics."Chapters[01:12] When did TDeFi first begin, and how long has it been in existence?[02:52] What is Gaurav's most important takeaway from the DAO saga?[06:25] What was the opportunity that inspired the team to create TDeFi?[11:39] What sets TDeFi apart from other advisors who take a portion of your tokens in exchange for placing their face on your website and guaranteeing you a plethora of introductions?[15:51] What are the most common mistakes made by cryptocurrency start-ups that TDeFi assists their clients in avoiding?[20:13] In the way that Gaurav defines product market fit, has anything in the cryptocurrency industry attained it?[28:03] In the crypto space there are a lot of questions around generational infrastructure, like how the digital mobile network evolution went from GSM to 5G, and the transformational changes that happened in the user experience, as in the case of the evolution of the mobile phone from the early consumer handsets with digital displays to smartphones with touchscreens. Is crypto still like the internet in the early 1990s in this regard?[29:31] Has Ethereum ever been hacked?[32:49] Solidity and the architecture of smart contracts in Ethereum and other ledgers is problematic[34:04] TDeFi's unique perspective on token economics[41:01] A fine example of well-executed token engineering, according to Gaurav[43:51] Examples of apps built on top of public ledgers with solid token modelsFurther resourcesWebsite: tde.fi Twitter: @Tde_FiGaurav's Twitter: @GauravDubeyLive

In episode 62 of The Best Guest we welcome Your Nope Coach, Suzanne Culberg back to the podcast. We talk about:Moving from 1:1 clients to a group programA membership vs a programThe size of Suzanne's audience when she launched her programAbout Suzanne CulbergSUZANNE CULBERG is a coach and author, who helps over-givers and people pleasers learn to set boundaries and say ‘No' in a way that feels good.Through her signature online program Why W8? Suzanne has helped hundreds of women break the cycle of putting themselves last and instead build the confidence to set boundaries.Suzanne's passion for helping women is fueled by her own experiences of over-giving, over-consuming, and over-doing everything. She's on a mission to not only help women set boundaries for themselves but also to make boundaries normal. We should be saying ‘No' more often.Suzanne is a Certified Practitioner of Neuro Linguistic programming (NLP) and holds a Bachelor of Medical Science (Honours). Suzanne also has Certificates III and IV in Fitness,and is a Certified Sacred Depths Practitioner.Suzanne lives in Sydney, Australia with her husband Jeremy and her two young children who keep her both busy and entertained. When she's not coaching her clients, running her programs, sharing her latest wisdom on Facebook Live, podcasting or writing her popular newsletter, she can be found reading, enjoying Diamond Dotz, or burlesque dancing. She is also a big fan of Yoga.Key TakeawaysIf you're an introvert podcasts interviews are great because you're having a one to one conversationIf you struggle with boundaries it can feel hard to leave a membershipWhen you're not clear on your boundaries how do you expect your clients to beEverybody has Facebook. It's wonderful for running a programEliminate your Facebook newsfeed with Newsfeed Eradicator so you don't get distractedThe learning curve of running a program can be steep - the tech, managing a group dynamicIf you're early on in your business hire support on a contract basisBy teaching live you can shape the program to each cohortSuzanne did not have a large audience when she launched Why W8? Her list was 280 and 50 people signed up. The beta round of the course was only $97Having a large list adds to your costs so you want your subscribers to be engagedIf you're planning to do a program don't do a beta and offer huge discounts as you won't attract the right peopleIf you're going to continue with your 1:1 clients be clear about the difference in service between your 1:1 and the group programQuoteWhen you are not clear on your boundaries, how do you expect your clients to be?Mentioned in This EpisodeWhy W8?Newsfeed EradicatorConnect with Suzanne CulbergWebsiteFacebookInstagramNewsletterConnect with Victoria BennionBook your free podcast guesting strategy session today.To learn more about working with us visit www.victoriabennion.com

Joe Rockey is a successful entrepreneur who has built a number of businesses from scratch, including a real estate business that has flourished for over 11 years. In this episode of The Prosperity Perspective podcast, Joe will be sharing some of the biggest challenges he faced when starting his company and how he overcame them.Hear how Joe learned to navigate his two most prominent hurdles: financial juggling and time management. Joe shares with host Liam Leonard his framework for investing in house flipping when his outcome was real estate rentals and his insight into why it doesn't matter what you're selling as long as you know how to properly sell. Understand the importance of knowing yourself and who you bring into your life, learn to generate passive income with minimal funds, and gain the right skill sets along the way, starting with today.3 Key TakeawaysIf you know how to sell properly, it won't matter what you're selling. Joe breaks down how he connects with people successfully every time. Get rid of the fear of failure mindset. If you try to sell something new and completely fail at it, you can move to something else. It's more important to know that you gave it a shot. Your surroundings have a direct effect on the way you respond to crises. Be intentional with the people and atmosphere you surround yourself with. ResourcesFor real estate questions: 412homes@gmail.comFather and Joe PodcastLocal Football Flavor on YouTubeAbout Joe Rockey Joe went to Duquesne University in Pittsburgh, Pennsylvania and double majored in accounting and finance. The majors were chosen because they give intrinsic skills that are needed by all businesses–everyone needs to know where their money is and how to get more of it. Finance covered the part of how a company gets more money. However, the best way is through sales. Knowing that sales are the key to every business, Joe worked a variety of commission-only sales positions throughout his time at Duquesne.Following graduation, Joe worked for three years as a personal financial advisor. In the first year, he was the office's “rookie of the year.” In the second year, he was the “underclassman of the year,” and by year three, Joe left to create his first real estate business in 2011.Since then, his businesses have created revenue from properties in a vast array of methods. Some of the more common ways his company creates revenue are by performing land lording services, selling investment grade properties to other investors, and renovating for sale properties.Outside of his professional world, Joe is a married man with a newly-born son. In 2017, along with Father Boniface Hicks, they created the podcast Father and Joe. The goal of their podcast is to bring individuals closer to God. Joe is also an avid axe thrower–in 2019, he finished 192nd in the International Axe Throwing Federation Championship in Toronto.

In episode 60 of The Best Guest we welcome Donna Kendrick, the author of A Guide to Widowhood: Navigating the First Three Years, to the show. We talk about:What you can do to prepare for an unexpected lossThe best ways for friends and family to support a widow or widowerThe stages of navigating your finances in widowhoodAbout Donna KendrickDonna Kendrick will never forget that “Omgosh, what just happened?!?!” moment when she discovered her husband Greg passed away suddenly in November 2013. During her time of grieving Donna quickly realized that she had stepped into a new role overnight, one where she had to take control of her family's finances in order to keep life consistent for her and her kids. Important family decisions came on real soon and real quick, and Donna had to figure out how to navigate this new season in her life, which meant finding the professional resources to help. Donna has made it her life's work to help other widows and widowers navigate their own financial decisions in the first days, weeks and months of widowhood... and the years to follow. She is the author of A Guide to Widowhood: Navigating the First Three Years (pub. Epic Author July 22) which is here to help through the first days, weeks and months of widowhood… and the years to follow. Donna is also the host of the Widow, Wisdom and Wealth ™ podcast, which aims to remove the intimidation out of financial planning, so families can handle any transitions that come their way. Donna is an avid long-distance runner who turns her passion into an ability to raise funds for local causes such as Safe Harbor, a grief counselling program. In 2022 Donna married her husband Jim and between them, they have six children. Together with their Newfoundland and English bulldog, they enjoy living in the community of Springfield Township, Wyndmoor, PA.Key TakeawaysIf the worst happens make sure you take a moment to breatheSurround yourself with trusted peopleGet your state documents doneMake sure you have enough life insuranceDon't wait for widowhood to get preparedHave someone come to meetings with you to take notesIf someone you know has recently lost a partner think what you can do to make their life easierQuoteIt's okay to take the quiet time. Don't be scared of it.Mentioned in This EpisodeA Guide to Widowhood: Navigating the First Three YearsConnect with Donna KendrickSephton Financial WebsiteWidow and Wisdom WebsiteWidow and Wisdom FacebookWidow and Wisdom InstagramWidow Wisdom and Wealth PodcastConnect with Victoria BennionBook your free podcast guesting strategy session today.To learn more about working with us visit www.victoriabennion.com

Entrepreneur, podcast host, and business coach Ken Joslin inspires a lifestyle of “champions” on this episode of What's Working Now. He joins host Katie Richardson to break down the facets of his community of other high-performing leaders. These leaders share common traits, including an unwillingness to negotiate with themselves, a consistency in daily actions, and a knack for giving back to their community. Get inspired and get energized to meet your goals and provide value.3 Key TakeawaysIf you focus on giving value to others instead of taking, your life will transform and you will make all the money you need. Leaders need to be part of a community in order to grow and be supported; actively seek out the good people who will foster success in your life.Consistency is key for any leader who wants to be successful. This means that leaders need to be consistent in their actions and their words in order to be successful.Resources21 Irrefutable Laws of Leadership by John C. MaxwellHappy Days by Gabrielle BernsteinInstagram: @kenjoslinAbout KenKen Joslin grew up in a difficult family situation, moving around a lot and attending twelve different schools in twelve years. Despite this, he learned how to be a connector, a skill that would serve him well later in life. After the Air Force and a stint in full-time ministry, Joslin found himself in real estate, where he quickly became a top performer. It was through real estate that Joslin began to gather around him a community of other high-performing leaders, a group he now calls his "champions." These leaders share some common traits, including an unwillingness to negotiate with themselves and a consistency in taking daily action. For Joslin, staying focused and grounded amidst the chaos of a busy schedule comes down to knowing his core values and staying true to them.

Now that we've introduced our revolutionary Pillar-Based Marketing strategy, it's time to roll up your sleeves and put the digital pen to paper—that's why we're focusing our Writers Roundtable series on pillar pages and topics. In our last installment, Daniel Lassell (poet, copywriter, and creative writer) talks with Drew and Ryan about how to write content that people want to look at, where to find great content writers for your company, and much more.Quotes“Creative writers are taught in school how best to evoke emotion within a reader. It's about creating an emotional response that generates the next step in the buyer's funnel."Key TakeawaysIf you want to be competitive in the organic traffic space in digital marketing, your business needs to be a publisher as much as anything else.Content writing should drive action and knows how to engage with the audience.In a world of original content, creative writers are taking on the role of marketers and copywriters.Time Stamps:* (2:27) Why talk about creative writing on an SEO podcast?* (4:37) What separates an average writer from an excellent one?* (7:35) How can marketers become better storytellers? * (11:44) Different ways to measure the success of your content writing* (12:58) Lightning Round! * (15:00) Drew & Ryan's key takeaways SponsorThis podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn't rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.LinksFollow Ryan on LinkedInFollow Drew on LinkedInFollow Daniel on LinkedInCheck out Daniel's poetry and moreLearn more about DemandJump's marketing toolsBecome a Pillar Based Marketing expert at DemandJump University

This throwback episode of The After Hours Entrepreneur features Pat Flynn, founder, and creator of Smart Passive Income. This online company helps passionate entrepreneurs and modern-day innovators find connections and build lasting working relationships through a community-driven approach.Pat encourages entrepreneurs to watch out for evolving trends, take a chance on new opportunities, and set goals for their businesses. Surrounding yourself with the right people also paves the way for a valuable learning experience. Success isn't achievable on your own. The entrepreneurial journey can be tough. But being part of a community motivates you to keep going as you learn from the insights and experiences of fellow entrepreneurs. Key TakeawaysIf you want to try something new, you have to give it a chance.Continue to find like-minded people through networkingGet updated on evolving trendsResourcesConnect with Pat Flynn: https://patflynn.com/ Check out Smart Passive Income: https://www.smartpassiveincome.com/ Timecodes0:00 Introduction2:40 What makes evolving trends interesting5:26 How do you determine if the investment is worth it?8:12 How do you surround yourself with the right people?11:11 The biggest value in a community14:41 Creating relationships with other people17:51 Back-To-the-Future Question

Guest Adam A. Adams is a relatable figure for many of us–he's an entrepreneur and real estate investor who knows firsthand the importance of taking action on your dreams. In 2007, he made a 12,000% return on his FIRST investment, and he's been hooked on real estate ever since. Yet these days, Adam is also the owner of Grow Your Show, a company that helps others with the editing and post-production of their podcast. Hear how Adam found success by taking advantage of opportunities and by thinking outside the box. Adam shares with host Liam Leonard some of the moments that lead him to his firm belief in the power of diversification, including how he has used these unique investments to weather financial storms over the years. Delve into Adam's story outlining his system for successful real estate investing and discover how, despite the fact that he's a frequent investor, a business owner, and a podcast host, he keeps his work hours between 5 and 15 a week on this episode of The Prosperity Perspective. 3 Key TakeawaysIf you're getting started in real estate investing, seriously consider finding a mentor or coach that can help you learn about the industry, find good deals, and avoid making costly mistakes.A podcast can be utilized as a tool for making business sales. Use your podcast to build relationships with people in the industry and make connections that pay off. How Adam Adams made a 12,000% return on his first real estate investment, and why he decided to listen to his dad and enter the industry after that. ResourcesThe Podcast On Podcastinggrowyourshow.comFacebookLinkedInInstagramRich Dad, Poor Dad by Robert T. Kiyosaki About Adam A. AdamsAdam has a loyal following in the podcasting space. After selling his first podcast, he launched the Podcast on Podcasting which is ranked as a top show for podcasters. Adam is also the founder of GrowYourShow.com where they help you get your message out to the world.Grow Your Show is The Easy Button For Podcasters ™ that want to have a top rated show without all the hard work.Their clients are getting ranked in the top 1% on iTunes and other top charts, which means they have more influence than the other 99%.

In this episode, Aneesh and Ashdin talk about their experiences of intermittent fasting for years, from fasting for 18 hours to 5 days.While intermittent fasting (IF) has been gaining popularity for fat loss, it can impact insulin sensitivity, cell repair, and human growth hormone production.An all-around bon-vivant, Aneesh Bhasin is a commentator on all things cool and is one of GQ's 30 most influential young Indians. Follow him on Instagram and Twitter at @aneeshb—Key takeawaysIF as a lifestyle choiceFat lossOther health benefitsIF protocols__You can listen to this show and other awesome shows on the IVM Podcasts app on Android:https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at https://shows.ivmpodcasts.com/featuredDo follow IVM Podcasts on social media.We are @IVMPodcasts on Facebook, Twitter, & Instagram:Facebook:(https://www.facebook.com/ivmpodcasts/)Twitter: (https://twitter.com/IVMPodcasts)Instagram: (https://www.instagram.com/ivmpodcasts/?hl=en)

Do you feel like you're stuck in a rut, doing the same things over and over again but not seeing the results you want? Are you tired of taking advice that doesn't work and just leaves you feeling more frustrated? Today on What's Working Now, guest Justin Stoddart shares how this isn't just a result of being ungrateful. Find what brings you energy again and make a difference with advice from this man “who's living and building his business on sound principles” (Katie Richardson).3 Key TakeawaysIf you have a good job but are feeling inner turmoil, it's probably not that you're just being ungrateful. Justin shares the ways you can tell you're just not finding ways to grow in your current situation.How to look for clues that you are uniquely positioned to add value in a certain area and walk toward the direction of your goals.Remember that the most important thing you will do is within the walls of your own home. Business gives you more options to keep that as a focus. ResourcesThe One Thing by Gary Keller and Jay PapasanInstagram Facebook WebsiteAbout Justin StoddartJustin was an executive at a mortgage company who decided to leave his corporate job and start his own entrepreneurial empire. He is now the author of The Upstream Model, the host of the top podcast Think Bigger Real Estate, and the founder of a coaching and training company. Justin attributes his success to his restless soul and his desire to always be growing.

Guest Scott Aaron shares about having to run his family business for two years while his father was incarcerated– and then actively declaring bankruptcy of that business shortly after acquiring it as an adult. Yet, Scott shares how it was his failures that led him to create the online business that he not only loves but is not required to commit all of his time to today. Host Liam Leonard invites you to hear Scott's top business venture advice on this episode of The Prosperity Perspective podcast. 3 Key TakeawaysIf you're starting a business, you NEED to do thorough research to understand the wants of your ideal client. Don't approach them with what you THINK they need. Sometimes your business ventures are going to fail; don't discount the real-world experience your failures have brought you. Be willing to take that leap of faith and trust in your abilities as an entrepreneur in order to try something that you're passionate about. ResourcesScottaaron.netthetimetogrow.comPodcast: Networking and Marketing Made Simple LinkedInFacebookAbout Scott AaronInternationally acclaimed and award-winning online marketer, 3x best-selling author, top podcaster, and speaker Scott Aaron is the go-to specialist when it comes to converting traffic, establishing connections, generating leads, creating sales, and building personal brands–all using LinkedIn.Fully immersing himself in learning LinkedIn and social media strategies, Scott quickly gained traction as a leader in generating big results for other entrepreneurs, online business owners and business coaches.Scott is passionate about helping fellow entrepreneurs achieve success while building their own network organically and without complicated and costly marketing tactics.His program has helped thousands experience explosive growth following his proven system and strategies.People-focused and result-driven, Scotts strategic approach to teaching others how to create wealth online and organic traffic is the game changer when it comes to competing in a saturated digital world.

Today we welcome Danae Shell to the podcast. Danae is Co-founder and CEO of Valla, the UK's first legal platform for employees. We talk about:How to scale your businessWhat to consider when building a teamWhere to find help if you're having problems at workAbout Danae ShellDanae Shell, originally an immigrant from the Smoky Mountains of Tennessee, taught herself to code on a computer her family bought at a garage sale. With these skills she built websites to fund her college education then immigrated to Scotland to work as a programmer and social researcher. On the side, she created Knickers, a lingerie blog that became the #1 online publication for lingerie in Europe and ranked #1 for the term “knickers” on Google for five years.Danae put her newfound marketing skills to use as a digital marketer at a number of startups, helping to scale successful startups like FreeAgent and Care Sourcer, running award-winning campaigns and helping to raise £1.2m in an equity crowdfunding round. In her work, Danae saw far too many examples of workplace discrimination and harassment, and experienced a few herself. She and her friend Kate Ho got fed up with people having no power to fight back, so they created Valla, the UK's first legal platform for employees. As Valla's CEO, Danae has been awarded as a “Disruptive Innovator” and “Rising Star” in the tech industry, and most recently launched Valla's new Discrimination First Aid training course, a first in the UK. Key TakeawaysIf you're a founder in an early stage company you have to be close to the coalface. You have to be close to your customers. You can't outsource things like sales and marketing. You can have them on board but you need to have the picture of the whole processHow to build a team - Look at what experience and skillsets you have and what you need to bring in to the teamChoose people for your business who can innovate over people who have just done it beforeFocus on process, innovation and collaboration within a teamNetworking and introductions are the key things to do to find investorsTreat seeking investors like a pipelineThe highest performing teams are the teams that feel comfortable sharing their mistakes with each other without fear of being punishedBringing up issues is almost the raw material of innovationThe more representation you have in a company, the higher performing the company isQuoteThe smallest unit we should be thinking about when we're thinking about innovating through uncertainty is a teamMentioned in This EpisodeVenture DealsFundraising BootcampLunch ClubThe Fearless OrganisationConnect with Danae ShellValla - A New Platform for Getting Your Employment Issue Sorted

Despite technology's evolution, email marketing continues to prove itself a viable growth option for your business. On average, for every dollar spent, $36 ROI is expected. Today on Agents Growth Academy, host Jim Schubert shares five top tips and tricks for improving your odds and marketing your emails to get that 36-to-1 value.3 Key TakeawaysIf your subject line doesn't spark curiosity, it won't matter how amazing of a deal you've got. They won't open the email. Start showing yourself and your team to clients, even in your emails. People want to buy from people. Give, give, and give some more before you ask for a dime from potential clients. Prove to them that you understand them and their needs. ResourcesSave Your Asks by Chris TuffPatt Flynn's podcast and website Engage with Jim on LinkedIn and FacebookAbout Jim SchubertJim Schubert is the CEO of Southern States Insurance, one of Georgia's largest independent insurance agencies. He is a nationally recognized author and podcast guest contributor appearing in Insurance Journal, Independent Agent Magazine, Insurance Business America Magazine, Best's Review and Applied Systems. Jim is a passionate advocate for small business owners, entrepreneurs and independent insurance agents. He loves sharing ideas about agency growth, digital marketing, and the lost art of human interaction. Jim is also the creator of Agents Growth Academy, an online resource for insurance agents and agency owners who want to take their growth to the next level. And when he needs to take a clarity break, he is either behind a camera lens in the great outdoors or teaching aspiring shutterbugs how to take beautiful nature photography at Schubert Photography.

Guest Paul D. Casey brings his entrepreneurial spirit to the conversation on today's episode of The Prosperity Perspective. As a solopreneur, Paul shares the steps he took to get to a place of extra income where they didn't have to stress about credit cards to pay for a broken washing machine anymore. Listen alongside host Liam Leonard to hear how blocking his time and defining financial freedom personally changed the game for Paul.3 Key TakeawaysIf you're finding yourself swamped in the business, it may be time for you to consider blocking out your time on a physical calendar.Consider what financial freedom and occupational success is to you. Define the parameters before you make goals to reach them. You can invest in more than a 401K, find places to invest that fit your moral ideals. For Paul, that meant upping the percentage he paid to his church and chosen charities.ResourcesGrowingforwardservices.netPaul's LinkedInFacebookInstagramTwitterThe Leadership Challenge by James M. Kouzes and  Barry Z. PosnerGetting Things Done by David AllenCrucial Conversations by Joseph Grenny, et al.About Paul D CaseyOriginally from Chicago, Paul has now been a professional speaker for over 25 years (giving almost 300 presentations in the past 4 years), and he is one of the leading authorities in leadership and personal growth—especially time management—helping people take back their calendars and restore sanity to their lives. He has spoken for organizations like McDonalds, Subway, Lamb Weston, Northwest Public Power, and Autozone—and among the 80 leaders he coaches per year, 25 of them lead at Pacific NW National Laboratories. Paul has a Master's degree in education, and has been an educator/administrator/Chief Operating Officer in 5 non-profit organizations. He has coached leaders for over 3,300 hours and is an ACC-certified coach with the International Coaching Federation, as well as a Master Trainer, and a member of the National Speakers Association. He was honored as an Entrepreneur of the Year in the Tri-Cities in 2021.Through his company, Growing Forward Services, Paul has partnered with his corporate and individual clients to transform their vision, their habits, and their lives. Currently, Paul carries out his mission of sparking breakthrough success by contributing daily inspirational growth messages on local radio, other people's podcasts, and via social media. Also, he has inspired thousands of individuals and leaders to grow forward through his sem

A long-term real estate investor and advisor joins host Liam Leonard for this episode of The Prosperity Perspective to help you reach your financial freedom number, and it all starts with a Google search and a focus on the long game. Michael Dominguez shares his hard-earned appreciation of what it takes to get your dream life from day one, whether you only ever invest in one property or a hundred. 3 Key TakeawaysIf you want to reach that freedom number you have in mind, then you need to do thorough research in the markets that interest you. That starts with a simple Google search. Michael reached his financial freedom point by NOT listening to others' conviction to make money when you buy. Instead, find a location with a quickly growing appreciation rate. It's important to distinguish real estate as a fund for your life, not the runner of your life. Set those boundaries from the get-go and be better off in the long term. ResourcesMichael's book: Armchair Real Estate Millionaire Reach out to Michael through armchairrealestatemillionaire.comAbout Michael DominguezMichael Dominguez is an award-winning sales representative, a member of the RE/MAX Hall of Fame and the founder of Doors to Wealth Real Estate Group, a team of realtors focused on educating and assisting people in residential real estate. After becoming a realtor in 2008, Michael realized the opportunities in real estate investing and bought his first investment property, proceeding to add to his portfolio for 10 consecutive years. Throughout his realtor career, he has completed over 300 investment property transactions.When he entered real estate in 2008, Michael was drawn towards people who saw real estate ownership as a vehicle for building wealth and reaching their goals. Many of his current and former clients were able to quit their full-time job, do more of what they want to do, and seek their passions. As an investor realtor, Michael discovered a real passion for helping others build their wealth so they can experience the choices and financial freedom they desire.Michael has been named Investor Realtor of the Year by the Real Estate Investment Network (REIN) twice, as well as Canadian Real Estate Magazine Investor Realtor of the Year. He was also awarded a RE/MAX Jazz Mentorship Award.In his downtime, Michael is a die-hard Los Angeles Dodgers fan and an avid traveler who desires to have as many once-in-a-lifetime experiences as possible in his life. Currently, he and his wife own 11 two-unit dwellings in Ontario, Canada. Learn more at www.armchairrealestatemillionaire.com.

Can you believe it…Once upon a time doctors used to think smoking was good for you?They also used to think that eating fat was incredibly bad for you and eating a diet super high in carbohydrates was the answer.Now, this one is hard to believe…but it’s realIn the 50’s meth was prescribed to housewives who wanted more energyAnyway, the point I’m trying to make here is that we only need to look to history to see the amount of times in which experts got it wrong.Well…What if I told you what you think you know about inflation might be a lie also?Many people have been led to believe inflation is low and the same for everyone.We see the mass media and the ‘Reserve Bank of Australia’ continue to tell us its low.But… when you look more closely at the topic…Their narrative doesn’t add upI know for myself that the cost of living has increased and so has the cost of housing.Do I even dare mention the rise of petrol at this point?Anyhow,Inflation is one of the core wealth concepts you need to understand and master if you are ever going to be successful at building wealth.This episode of the podcast might be controversial and you might find disagreeing with Grant and I.But I ask that you hear this one out and make the decision for yourself, all while keeping an open mind.Episode Highlights:00:00 Welcome to Full Stack Business Owner01:42 What is inflation03:26 Why you should care about inflation07:26 Inflation is not general, it’s personalised10:49 Areas inflation has affected most12:20 How to understand your personal inflation14:02 Inflation and deflation in our lives14:37 Rent16:56 Food20:43 Petrol22:08 Electricity23:48 Why you need to track your personal inflation rate29:58 How to beat personal inflation32:04 How to make inflation work for you41:04 Considering inflation in investing47:42 You’re losing money by storing it in the bank49:54 Key takeawaysIf you enjoyed this episode, be sure to subscribe, tune in and share this podcast! Resources:○ Full Stack Business Owner website (https://www.fullstackbusinessowner.com/) Connect with Full Stack Business Owner: ○ Join the Full Stack Business Owner Community: https://www.facebook.com/fullstackbusinessowner/○ Follow us on Facebook: https://www.facebook.com/fullstackbusinessowner/○ Follow us on Instagram: https://www.instagram.com/fullstackbusinessowner/○ Send your enquiries or drop by to say hello: grant@fullstackbusinessowner.comDISCLAIMER:All information we share is NOT financial or investment advice and is purely intended for entertainment and educational purposes only. Always seek professional advice before acting on any financial decision.See omnystudio.com/listener for privacy information.

From a development firm to working with franchisees to being a franchisor, today's guest brings his top advice on the Franchise Maven podcast. Rhino7's Doug Schadle shares with host Greg Mohr the most significant items on your Franchise Disclosure Document, outlining what is critical to include as you start out. He'll also show you how to properly measure your business's ability to become a franchise before engaging prematurely. You only get one shot to begin, so don't jump the gun!3 Key TakeawaysIf you're wondering how important strategy really is when considering franchisement, you need to take another thorough look. Strategy is the key to long-term success. Every brand is different; just because a franchise looks good, doesn't mean it will be the right one for you.Ensure your Franchise Disclosure Document is well equipped with the most important items.ResourcesWebsite: r7fdc.comDoug's FacebookRhino 's LinkedinAbout Doug SchadleDoug Schadle is founder, CEO, and owner of Rhino7, providing full-service capabilities and excellent follow-through and support for franchisors. He studied business marketing at Western Carolina University and lives in Cary, North Carolina.

Ready to jump into real estate investment but are not sure what is right for you? In this episode, Steven highlights the differences between investing in multifamily and single-family real estate to help you to determine which one is right for you and your investment portfolio.Key TakeawaysIf you want to manage, be in control, and understand what it takes to own a property, then go buy a Single FamilyOne of the best hedges against inflation is investing in real assetsIf you don't have a $100,000 or more total net worth,then syndication is not the right route for youThe passive investors usually get 60% to 80% of the profit - Most of the profit goes to the passive investorThe problem with the single family is you can never truly hire other people to be in charge of everything Resources MentionedInvesting to Hedge Against Inflation - Free online training at https://investormindset.com/start

SummaryMark Stocker is Senior Creative Manager for The Very Group, a collection of high volume retail brands based in Liverpool England. Mark was a speaker at the Henry Stewart Photo Studios Ops Forum back in October of 2021 and we invited him on this episode to discuss how the proverbial pendulum needs to (and is!) swing away from the lowest cost per shot possible, to a true strategic consideration capable of driving revenue in a more direct way. After all, it is the creative teams and the solutions they develop that will change the way we buy and sell digitally. Key TakeawaysIf there were a pendulum, with one side being "Profit Center" and the other side was "Cost Center" for Creative Production at any brand or retailer, the pendulum is probably headed to profit center. That means more investment in creative teams  and creative strategy, and moving away from the pursuit of lowest cost per shot.The time is now to focus on investing quality of creative.  The pandemic has forced to embrace EXTREME change in our processes and goals. We can save money now with our eyes closed.The power of the creative mind doesn't need to actually click the button to create. It will be todays photographers and stylists that will enable the next revolution of media and e-commerce creative.Investing in spaces is important to investing increasing quality.Links & ResourcesMark on LinkedInThe Very Group on LinkedInCreditsProduced by: Creative Force - creativeforce.ioEdited by: Calvin Lanz Sound - clsound.netHosted by: Daniel Jester - danieltjester.com

#071 - Eric Long's career has taken many turns and he has found that if you put your mind to it, you can do anything!Spending up to 9 months below the surface in a US Navy submarine might seem like an ideal career for an introvert, but he has also succeeded in being a Realtor and interacting with numerous people daily!  Listen and learn from Eric's story.Key TakeawaysIf you put your mind to it, you can do anything.Listening to your clients is the most important part of sales.Stay in touch with your clients after the transaction.Treat all clients with the same respect and dignity no matter what the purchase price.Have A Referral For Eric?Eric is a Realtor is eXp Realty and serves the Greater Phoenix, Arizona area.  He can be reached at 916-521-5866 or ericsellsphoenix.com.Join The UnSalesperson Community!Introverts and unsalesy people make great Realtors! We have the traits for success – we just need to do things differently – play to our strengths. I have created The Real Estate UnSalesperson community so that introverts can share ideas, inspiration, and encouragement. By joining the private FaceBook community you'll be able to connect with and learn from like minded people! You'll find some of my podcast guests in the community. We'll also have Zoom meet ups. You can even get some UnSalesperson swag! For more information, go to patreon.com/unsalesperson.Support the show (https://www.patreon.com/unsalesperson)

Brandon and Kyle sit down to talk about client acquisition in today's market. It's tricky. There's no denying that, and there are certain marketing tactics out there that aren't just dead, but dangerous to do. Brandon really wants you to take home a core message today: You have to control your own client acquisition strategy. Do not outsource this! Your sales and marketing are your lifeblood, and if you don't know your numbers, you're basically giving a third party the control to sink your ship.Key TakeawaysIf you don't own your client acquisition strategy, then you don't own a business.Here's the truth: cold calling is dead.It's also dangerous! Brandon knows people who are getting sued for cold calling.You don't have to do something you don't want to in order to be successful.Cold callers need to have very thick skin. If you aren't that person, don't force it. There are other ways to excel.What worked last year might not work this year. You constantly have to be monitoring your metrics.Outsourcing your marketing is dangerous! Don't outsource this.There are four seasons of business. Brandon breaks down what these are.It might seem intimidating to take everything in-house, but as an entrepreneur, you will learn quickly.Remember, a good marketing strategy both attracts and repels certain people. That's a good thing!Trust in the process and trust in your authentic self. The sky is the limit!Continue Your JourneyAuthenticagent.comAuthenticagent.com/courseBtgrealestate.com

SummaryJoining Daniel for this episode is Shanna Ferris, video production specialist and new member of the Creative Force team. We touch on some best practices for developing video content, engaging your teams across workflows, and how to create a unified presentation between stills and video. Key TakeawaysIf you're trying to introduce video, take the time to strategize. Define your goals and expected outcomes, avoid treating video like just another strategy. Providing value with video can mean something different depending on where the video is used. An added dimension to video content is accessibility, and should be considered as part of your strategy. For video content that is cohesive to other visual content, reducing silos in your org is absolutely key. Video content production really necessitates more transparency in your teams to improve communication and add value to the customer. Consolidated asset review can make your content more cohesive, and provide opportunity for cross-functional relationships.Video production is more accessible to studios than ever, because technology, including hardware, has made it very simple and inexpensive to product high quality content. Data and reporting are vital to understanding if your strategy is working, and learning how to increase velocity in your production. Pilot, test, and iterate, whenever possible. Links & ResourcesShanna on LinkedInCreditsProduced by: Creative Force - creativeforce.ioEdited by: Calvin Lanz Sound - clsound.netHosted by: Daniel Jester - danieltjester.com

This episode features an interview with Jay Lee, CMO at Avalara, a leading provider of tax compliance automation software valued at $13B.Jay is a two-time CMO with more than 20 years of experience developing high-performing marketing teams, and previously held leadership roles at GE, American Express, and PayPal.Key TakeawaysIf your company is in a rapidly changing industry, treat your website as an online newspaper. Keep your users up-to-date on what's changing in your industry so your site is the go-to site.Always have backup marketing channels at the ready. You never know when the next curveball will be thrown your way.CMOs that don't have the numbers on their side are in deep trouble. Metrics are your best and worst enemy. Quotes“We are always trying to get a sense of what the spend is and then what the return is. In B2B, it's all about what kind of leads you are creating and all the different programs that you have and what kind of pipeline you're generating for sales.”“A recommendation from a partner, ‘hey, you should use Avalara to manage your tax compliance in our system,' that's enormous. We do a lot of direct marketing ourselves. But it's always better to have that trusted advisor or a system that you're already using to endorse us because you know that it's going to work and that's what really matters.” “COVID happened in March and immediately the whole events industry shut down. That was a whole channel for us. It just went dark. If you're thinking about a multichannel approach to go to market and one of the main ones to your target audience gets shut off — what are you going to do? What we did was we leaned into all the other channels. We put up a bunch of webinars and started to get ourselves into the virtual world.” “What's so great about marketing versus any other part of the company is it's where you're actually supposed to test a ton of stuff. So there really isn't any bad marketing campaign. Just as long as it doesn't cause any reputational issues or do anything that's too strange.” “Marketing should never say this: ‘We tried that and it didn't work.' Because the world is always different today than it was yesterday. And circumstances have changed. Testing is always a part of the budget that people should make sure that they have.”  SponsorDemand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more. LinksAvalara Crush Virtual EventHidden Brain podcastJay's LinkedinJay's TwitterFollow Ian on TwitterConnect with Ian on LinkedInwww.caspianstudios.com