POPULARITY
45 episodes with nurture relationships
6 episodes with nurture relationships
2 episodes with nurture relationships
2 episodes with nurture relationships
2 episodes with nurture relationships
In this podcast, we will be talking about how to be happy from the philosophy of Carl Jung. He found his own school of psychology, called analytical psychology and his philosophy is dubbed as “Jungian philosophy”. Carl Jung believed that true happiness comes when you understand and accept all aspects of who you are. To find happiness, you have to go on a journey to discover and accept yourself, including the parts you know and the ones you don't. It's like finding balance within yourself and knowing who you truly are. When you do this, you can find a deep and lasting happiness. So here are 5 ways to be happy from the philosophy of Carl Jung. 01. Focus on your mental Health 02. Nurture Relationships 03. Appreciate art and nature 04. Set Professional Standards 05. Seek higher guidance I hope you enjoyed listening to this podcast and hope that this wisdom on being happy from the philosophy of Carl Jung will be helpful in your life. Carl Jung, together with Sigmund Freud and Alfred Adler, is one of the 3 founders of psychoanalysis which is a set of psychological theories and methods aiming to release repressed emotions and experiences - in other words, to make the unconscious conscious. Jung was born in Switzerland in 1875 and died in 1961, leaving behind great works in the fields of psychiatry, anthropology, archaeology, literature, philosophy, psychology and religious studies. Jung had Freud as a mentor for a good part of his career but later he departed from him. This division was painful for Jung and it led him to found his own school of psychology, called analytical psychology as a comprehensive system separate from psychoanalysis. If classical psychoanalysis focuses on the patient's past, as early experiences are very important in personality development, analytical psychology primarily focuses on the present, on mythology, folklore, and cultural experiences, to try to understand human consciousness. One of the most important ideas of analytical psychology which Jung founded is the process of individuation, which is the process of finding the self - something Jung considered an important task in human development. While he did not formulate a systematic philosophy, he is nonetheless considered a sophisticated philosopher - his school of thought dubbed “Jungian philosophy”. Its concepts can apply to many topics covered in the humanities and the social sciences. A good part of his work was published after his death and indeed there are still some articles written by him that to this day have yet to be published. Some of his most important books are: “Psychology of the Unconscious”, “Man and His Symbols”, “The Archetypes and The Collective Unconscious”, “Modern Man In Search of a Soul”, “The Psychology of the Transference”, “Memories, Dreams, Thoughts”, and “The Relations Between the Ego and the Unconscious”. Besides being a great writer and a researcher, he was also an artist, a craftsman and even a builder. His contribution is enormous and there is a great deal we can learn from his works.
In the final episode of our Storytelling Miniseries, we discuss building meaningful relationships through storytelling. Department of House and Urban Development's Director of Business Operations and Technology Sarah Moffatt, Program Manager at the Department of Energy's Office of Sustainable Environmental Stewardship Cate Berard and IBM's U.S. Federal Civilian Agency Business Development Leader Lauren Craig discussed why building connections is so crucial in storytelling and how the relationships you create can have a lasting impact on your career. They also shared tips on how to ask better questions, practice active listening and pace the flow of information to avoid overwhelming your audience. The leaders discussed how these practical tools can help federal leaders grow their careers.
Welcome to this nurturing meditation centered on fostering gratitude and forming deeper connections with those around you in the magical moments before sleep, known as the twilight stage. In this tranquil period, you'll naturally cultivate thoughts of appreciation and mutual respect, laying the groundwork for bonds that are profound and fulfilling. Unwind now with our positive sleep affirmations podcast. Our soothing affirmations relax the mind and prepare the body for rest. Hit play, and drift into Good Sleep... Listen to more positive sleep affirmations by subscribing to the audio podcast in your favorite podcast app: Apple Podcasts: https://podcasts.apple.com/us/podcast/good-sleep-positive-affirmations/id1704608129 Spotify: https://open.spotify.com/show/3OuJvYoprqh7nPK44ZsdKE And start your morning with Optimal Living Daily! Apple Podcasts: https://podcasts.apple.com/us/podcast/optimal-living-daily-mental-health-motivation/id1067688314 Spotify: https://open.spotify.com/show/1hygb4nGhNhlLn4pBnN00j?si=ca60dcfd758b44b4 Learn more about your ad choices. Visit megaphone.fm/adchoices
Welcome to this nurturing meditation centered on fostering gratitude and forming deeper connections with those around you in the magical moments before sleep, known as the twilight stage. In this tranquil period, you'll naturally cultivate thoughts of appreciation and mutual respect, laying the groundwork for bonds that are profound and fulfilling. Unwind now with our positive sleep affirmations podcast. Our soothing affirmations relax the mind and prepare the body for rest. Hit play, and drift into Good Sleep... Listen to more positive sleep affirmations by subscribing to the audio podcast in your favorite podcast app: Apple Podcasts: https://podcasts.apple.com/us/podcast/good-sleep-positive-affirmations/id1704608129 Spotify: https://open.spotify.com/show/3OuJvYoprqh7nPK44ZsdKE And start your morning with Optimal Living Daily! Apple Podcasts: https://podcasts.apple.com/us/podcast/optimal-living-daily-mental-health-motivation/id1067688314 Spotify: https://open.spotify.com/show/1hygb4nGhNhlLn4pBnN00j?si=ca60dcfd758b44b4 Learn more about your ad choices. Visit megaphone.fm/adchoices
Email marketing is one of the top ways that business owners have control over marketing to their audiences outside of paid advertisements, but its often misunderstood on how easy it is to do it.In today's episode we are going to discuss the 5 Steps you need to take to build an email list from scratch. Get Started With Kit - https://kit.com/?lmref=ny9ehA75 Viral hooks - www.keenyakelly.com/75hooks Check out this episode today and start using your best social media platform to build a community!Subscribe to The Keenya Kelly Podcast!Watch episodes on YouTube!!
Welcome to this nurturing meditation centered on fostering gratitude and forming deeper connections with those around you in the magical moments before sleep, known as the twilight stage. In this tranquil period, you'll naturally cultivate thoughts of appreciation and mutual respect, laying the groundwork for bonds that are profound and fulfilling. Unwind now with our positive sleep affirmations podcast. Our soothing affirmations relax the mind and prepare the body for rest. Hit play, and drift into Good Sleep... Listen to more positive sleep affirmations by subscribing to the audio podcast in your favorite podcast app: Apple Podcasts: https://podcasts.apple.com/us/podcast/good-sleep-positive-affirmations/id1704608129 Spotify: https://open.spotify.com/show/3OuJvYoprqh7nPK44ZsdKE And start your morning with Optimal Living Daily! Apple Podcasts: https://podcasts.apple.com/us/podcast/optimal-living-daily-mental-health-motivation/id1067688314 Spotify: https://open.spotify.com/show/1hygb4nGhNhlLn4pBnN00j?si=ca60dcfd758b44b4 Learn more about your ad choices. Visit megaphone.fm/adchoices
Welcome to this nurturing meditation centered on fostering gratitude and forming deeper connections with those around you in the magical moments before sleep, known as the twilight stage. In this tranquil period, you'll naturally cultivate thoughts of appreciation and mutual respect, laying the groundwork for bonds that are profound and fulfilling. Unwind now with our positive sleep affirmations podcast. Our soothing affirmations relax the mind and prepare the body for rest. Hit play, and drift into Good Sleep... Listen to more positive sleep affirmations by subscribing to the audio podcast in your favorite podcast app: Apple Podcasts: https://podcasts.apple.com/us/podcast/good-sleep-positive-affirmations/id1704608129 Spotify: https://open.spotify.com/show/3OuJvYoprqh7nPK44ZsdKE And start your morning with Optimal Living Daily! Apple Podcasts: https://podcasts.apple.com/us/podcast/optimal-living-daily-mental-health-motivation/id1067688314 Spotify: https://open.spotify.com/show/1hygb4nGhNhlLn4pBnN00j?si=ca60dcfd758b44b4 Learn more about your ad choices. Visit megaphone.fm/adchoices
Jess Graham, a thriving independent owner-operator, shares her inspiring journey of reinvention and success in the trucking industry. Join us as Jess recounts her transformative experiences, from creatively homeschooling her daughter in the cab to masterfully navigating the complexities of life on the open road. With confidence and wisdom, Jess offers invaluable strategies for maintaining strong family connections while managing a demanding career and building a supportive community within the trucking world.As a vocal advocate for positive change, Jess candidly discusses industry challenges and provides practical, empowering advice for addressing and reporting workplace issues. Her proactive approach and dedication to improving the field serve as a beacon of hope and resilience for drivers at all stages of their careers. Jess's journey to becoming an owner-operator, bolstered by strategic networking and determination, exemplifies the power of seizing opportunities and fostering supportive relationships.Discover Jess's unique perspective on embracing the joys of trucking life while proactively addressing its hurdles. From maintaining self-care routines to achieving work-life balance, Jess shares innovative solutions for common challenges. Learn how she combats isolation by budgeting for adventures and cultivating meaningful connections on the road. Tune in for practical tips on enhancing your trucking experience, from advocating for improved industry standards to maximizing travel opportunities and achieving personal goals.This episode promises to inspire and empower listeners, offering a roadmap for finding fulfillment, success, and happiness in the dynamic world of trucking. Whether you're a seasoned driver or considering a career on the road, Jess Graham's story and insights will fuel your journey towards a rewarding life in trucking.Jess Graham is an active member of Enjoying Life OTR Facebook group and active on social media as RigJessSend us a textEnjoying Life OTR: conversations that inspire curiosity, adventure, and resilience. We're honoring drivers, sharing their adventures and becoming healthier truckers. Stay tuned to discover creative life hacks and practical strategies for enhancing our well-being and making the most of our time on the road. So many exciting things are happening in our community, and we are grateful that you are a part of it. Welcome to Enjoying Life OTR! Join the Movement! See the sights, enjoy the food, take the pic and share with our community! Make the most of the opportunity and share ways to save money doing it!You are invited to share your journey with other drivers who are Enjoying Life OTR.Join "Heathier Truckers" Facebook Group https://www.facebook.com/share/juAyihrBSY5kALp6/?mibextid=lOuIew Join "Enjoying Life OTR" Facebook Group: https://www.facebook.com/share/RstyK3SgWaKLm9Qf/?mibextid=lOuIew#HealthierTruckers#EnjoyingLifeOTRIf you have questions or would like information about being on our podcast, contact our hosts:Cindy Tunstall: EnjoyingLifeOTR@gmail.comMalinda Fox Wellington: Malinda@NomadTLC.org
Welcome to this nurturing meditation centered on fostering gratitude and forming deeper connections with those around you in the magical moments before sleep, known as the twilight stage. In this tranquil period, you'll naturally cultivate thoughts of appreciation and mutual respect, laying the groundwork for bonds that are profound and fulfilling. Unwind now with our positive sleep affirmations podcast. Our soothing affirmations relax the mind and prepare the body for rest. Hit play, and drift into Good Sleep... Listen to more positive sleep affirmations by subscribing to the audio podcast in your favorite podcast app: Apple Podcasts: https://podcasts.apple.com/us/podcast/good-sleep-positive-affirmations/id1704608129 Spotify: https://open.spotify.com/show/3OuJvYoprqh7nPK44ZsdKE And start your morning with Optimal Living Daily! Apple Podcasts: https://podcasts.apple.com/us/podcast/optimal-living-daily-mental-health-motivation/id1067688314 Spotify: https://open.spotify.com/show/1hygb4nGhNhlLn4pBnN00j?si=ca60dcfd758b44b4 Learn more about your ad choices. Visit megaphone.fm/adchoices
Welcome to this nurturing meditation centered on fostering gratitude and forming deeper connections with those around you in the magical moments before sleep, known as the twilight stage. In this tranquil period, you'll naturally cultivate thoughts of appreciation and mutual respect, laying the groundwork for bonds that are profound and fulfilling. Unwind now with our positive sleep affirmations podcast. Our soothing affirmations relax the mind and prepare the body for rest. Hit play, and drift into Good Sleep... Listen to more positive sleep affirmations by subscribing to the audio podcast in your favorite podcast app: Apple Podcasts: https://podcasts.apple.com/us/podcast/good-sleep-positive-affirmations/id1704608129 Spotify: https://open.spotify.com/show/3OuJvYoprqh7nPK44ZsdKE And start your morning with Optimal Living Daily! Apple Podcasts: https://podcasts.apple.com/us/podcast/optimal-living-daily-mental-health-motivation/id1067688314 Spotify: https://open.spotify.com/show/1hygb4nGhNhlLn4pBnN00j?si=ca60dcfd758b44b4 Learn more about your ad choices. Visit megaphone.fm/adchoices
Hello! Welcome to another episode of "Claiming Simplicity," the podcast dedicated to help you create more meaning with a simpler life! I'm your host, Monica H Baker and I'm thrilled to share today's topic with you right before you may be gathering more than any other time of the year. "5 Tactical Tips to Nurture Relationships and Create Traditions While Living a Simple Life. Seriously, there is nothing that makes me more joyous than creating memories and experiences with family and friends. We have been so blessed to be surrounded by the best people. In our fast-paced world, it's easy to overlook the importance of nurturing relationships and creating traditions. But, as a homesteader in Minnesota who values slow living and intentional living, I've learned that these aspects are essential for a fulfilling and balanced life. So, let's dive right into these 5 tactical tips that will help you strengthen your bonds and foster meaningful traditions, all while living a simpler life: Tip 1: Unplug and Connect - We often get caught up in the digital world. Take some time to unplug from screens and connect with your loved ones. Whether it's a family game night, a shared meal, or simply sitting around a fire pit, these moments can be the foundation of lasting traditions. As you probably figured out, I don't sit still at all, so for us it is usually doing something as we spend time together. Last weekend, the family that was not hunting was making meals and enjoying time the animals outside, but sometimes we are making gifts, projects, or we even enjoy making our non toxic cleaning supplies together. Tip 2: Nature-Inspired Traditions - As a homesteader you have the perfect backdrop for creating traditions that embrace the wonders of nature-whether you live in town or country, you can find somewhere to enjoy the land and the beauty of God's creation. Consider annual camping trips, hiking adventures, or even gardening together as a family. In the summer when we moved, my 13 year old said one of the things she was most sad about was that we weren't able to have a garden since we would be in between locations. We were very grateful to have such an awesome neighbor that let us do some gardening at her house, but it was really hard to keep on top of when we weren't right there all the time. I like to go out to the garden at sunrise in the morning and just enjoy time with God and pull weeds, so we didn't want to do that at someone else's house! My kids like to watch the produce grow and enjoy gathering our harvest as well. I hope they always appreciate the little things in life. Tip 3: Embrace Seasonal Celebrations - Living a simple life allows you to appreciate the changing seasons. Use this as an opportunity to celebrate the unique beauty and experiences that each season brings. From spring picnics to cozy winter gatherings, these rituals will connect you with the rhythms of nature. I love this time of the year as we go from camping at the cabin, to hunting, Fall birthday parties, and then it is Thanksgiving, Christmas cookie making and traditions and then Christmas. We are so unbelievably grateful to be able to spend even more time with family and friends this time of the year. Tip 4: Handmade and Heartfelt Gifts - Encourage your family to create and exchange handmade gifts. This not only fosters creativity but also adds a personal touch to your traditions. It's a wonderful way to show love and appreciation. It has so much more meaning when you make something yourself and receive handmade items. We treasure homemade gifts. Tip 5: Community Involvement - As a homesteader, you're likely part of a tight-knit community. Get involved in local events and initiatives. You'll not only nurture relationships within your family but also with your neighbors. This sense of community can be a rich tradition in itself. If you don't have something around you that you would like to attend, maybe it is something you would like to start! I started a homesteading womens group at our home just because there wasn't anything in our area and it is such an amazing bunch of ladies. I look forward to having them over each month and we all learn from each other! Remember, simplicity doesn't mean sacrificing the depth of your relationships or the richness of your traditions. It's about savoring the moments that truly matter and letting go of unnecessary distractions. I hope these tips inspire you to nurture your relationships and create traditions that resonate with your values. Also, I am so excited to start communicating to you with simple tips and recipes through our email group a few times per month. You can either go to the website and join our email family or download one of our free resources. I look forward to getting to know you a little more!!!!!! Thank you for joining us on Claiming Simplicity. Until next time, slow down, live intentionally, and savor the beauty of a simpler life. Love ya! Monic Website: Claimingsimplicity.com Join our Community of Christian Moms -> https://www.facebook.com/groups/claimingsimplicity/ Email -> monica@claimingsimplicity.com Instagram -> https://www.instagram.com/claimingsimplicity/ You Tube -> https://www.youtube.com/@claimingsimplicity/ DIY Cleaners ->https://claiming-simplicity.ck.page/best-diy-cleaners Products for Recipes ->https://referral.doterra.me/12623979
In this episode of The Life Shift Podcast, Anita Yokota shares her unique journey from psychology to design and how she uses her understanding of interpersonal dynamics to create spaces that nurture relationships. This episode is a testament to the power of embracing change and following your passions, even when they take you off the beaten path.Key takeaways:The transformative power of embracing changeThe importance of understanding the dynamics of relationships in interior designThe role of creativity and aesthetics in enhancing our spaces and relationshipsAnita's story highlights the transformative power of embracing change. Born into a creative household, Anita initially pursued a career in psychology. However, after the birth of her third child, she found herself emotionally overwhelmed. Encouraged by her sister, she took a leap of faith and began sharing her passion for design on Instagram. This marked the start of her new career as an interior designer.Understanding the dynamics of relationships plays a crucial role in Anita's approach to interior design. Rather than focusing solely on aesthetics, she prioritizes the relationships that exist within the space. This approach, rooted in her therapy work, allows her to create spaces that not only look good but also serve the people who inhabit them.Finally, Anita's story underscores the importance of creativity and aesthetics in enhancing our spaces and relationships. Her creative upbringing, combined with her understanding of interpersonal dynamics, enables her to design spaces that nurture relationships. She believes that the spaces we inhabit and the relationships we form within them are deeply intertwined, and her work beautifully reflects this belief.Anita Yokota is a therapist turned interior designer and author of the bestselling book, Home Therapy. With a Masters in Marriage and Family Therapy (LMFT), Anita spent 20 years and thousands of hours in the field counseling patients before realizing she craved a more creative path. "As a working mom, my emotional plate was full. I felt depleted and decided it was time for a change."With an architect for a father and a real-estate mother, Anita knew interior design was her next calling. What started in her own home quickly expanded to design clients throughout Southern California and grew to include a contracting business with her husband.The pair live in Southern California with their three daughters.http://www.anitayokota.comhttp://www.instagram.com/anitayokotaAccess ad-free episodes released two days early and bonus episodes with past guests through Patreon. https://patreon.com/thelifeshiftpodcastConnect with me:Instagram: http://www.instagram.com/thelifeshiftpodcastYouTube: https://bit.ly/thelifeshift_youtubeTwitter: http://www.twitter.com/thelifeshiftpodWebsite: http://www.thelifeshiftpodcast.com Hosted on Acast. See acast.com/privacy for more information.
ReImagining Ambition: Career advice that reflects your new relationship with work and career
Do you want to achieve long-term success in your professional career by building and nurturing meaningful relationships by sending a few emails? Are you looking for the solution to make relationships a priority in order to attain that desired outcome? Look no further, as I will be sharing the key to establishing and maintaining valuable professional connections, as well as 6 emails you can send this week, that will help you connect and reconnect with less overthinking and stress. Together, we will explore effective strategies and actionable steps to help you cultivate lasting relationships that will propel your career forward. In this episode, you will learn to: Strengthen your professional network by building meaningful relationships that last throughout your career. Master the strategy and art of effective communication in networking to make lasting impressions and create valuable connections. Craft 6 personalized emails that will help you get connect or reconnect with key professionals in your network Learn how to maintain and nurture your connections to ensure long-term success in your career. Make relationships a priority and unlock the power of a strong network to accelerate your professional growth. The key moments in this episode are: 00:00:00 - The Importance of Networking and Relationship Building 00:03:02 - Six Types of Emails to Reconnect and Nurture Relationships 00:05:36 - The Power of Follow-Up Emails 00:08:33 - Nudging and Reiterating Requests 00:10:23 - The Impact of Thank You Emails 00:15:37 - Done for You Email Templates 00:16:05 - Reminder to Check In on Relationships 00:16:29 - Subscribe and Leave a Review 00:16:29 - Work Wonders Careers SupportThis show is created, written, and produced by Jenn Walker Wall of Work Wonders Careers. You can learn more about working with Jenn and her team by visiting www.workwonderscareers.com. You can also find Jenn on Instagram, LinkedIn, and TikTok. If you're looking for more job search, resume or career content, join our ReImagining Ambition email list at www.workwonderscareers.com. Music is by yifeitang. Editing and production by Jenn Walker Wall.
Leaders nurture relationships at the heart of their leadership philosophy, recognizing that their ability to nurture relationships is a cornerstone of effective leadership. These leaders nurture relationships by consistently fostering connections, trust, and mutual respect among team members, ensuring that the culture of the organization is one where relationships flourish. Today's guest is Mark Weisensee, CEO of OpenRoad, Inc. Inc Magazine ranked his company #2835 on the 2022 Inc 5000 list. OpenRoad, Inc. is a privately owned, people-oriented, and technology-driven global supply chain and logistics provider that connects people, businesses, and goods. In this episode, Mark delves deep into the art of how leaders nurture relationships, exploring real-world examples, and expert insights on their role in fostering meaningful connections within their teams and beyond. Join us as we uncover the many dimensions of how leaders nurture relationships, understanding that this practice isn't just a leadership skill; it's the essence of creating a harmonious and productive work environment where collaboration thrives. Discover how leaders nurture relationships to build resilient teams, enhance productivity, and create a culture where everyone feels valued and motivated to contribute their best, illustrating that when leaders nurture relationships, everyone wins. Get the show notes for Leaders Nurture Relationships with Mark Weisensee at OpenRoad, Inc Click to Tweet: Listening to a fantastic episode on Growth Think Tank with #MarkWeisensee featuring your host @GeneHammett https://bit.ly/gttMarkWeisensee #LeadersNurtureRelationships #GeneHammettPodcast #GHepisode1023 #Inc5000 #logistic #factoring #trucking Give Growth Think Tank a review on iTunes!
I was scrolling through TikTok earlier, trying to come up with ideas for this episode, and I thought, why not ask you all some questions? I mean, I usually just go with the flow and start speaking, but this time, I wanted to see what's on your mind. TikTok has played a significant role in my journey, after all. The response was overwhelming! I received so many thought-provoking questions, and I want to address as many as I can. Trust me, I could talk about these topics for hours, but I'll keep my answers short and concise to make sure I can reply to everyone. So this one will be about self-respect, trust in relationships, finding fulfillment in solitude, and embracing your own greatness without diminishing it. I'll explore how to earn respect from others and whether true love is destined to find you. Plus, I'll share insights on building self-esteem, being taken seriously, and even offer tips on moving on from past relationships. Join me for an insightful journey as we dive deep into these burning questions and unlock the secrets to personal growth and fulfillment. Let's dive right in! Key Takeaways: Intro (00:00) The importance of speaking highly of yourself (02:03) Answering questions from TikTok (11:32) How to get people to start respecting you (12:01) Will true love ever happen to me? (12:32) How to be okay alone and how to trust people (17:11) How to get taken seriously and build self-esteem (22:35) What's a faster way to get over someone? (30:24) The next five years will go as quickly as the last five years (33:38) Additional Resources: ✨ LIVE TICKETS for Quantum Success Leadership Summit ✨ Access Quantum Success Leadership Summit VIRTUALLY - - -
MAIN IDEA #1: All About InspectionsRadon Inspections4-Point InspectionsTermite InspectionsSpecialized InspectionsSoil and Perc Site TestsFireplace Testing and MaintenanceWater and IrrigationWine StorageWhole Home AutomationMAIN IDEA #2: Best Marketing MaterialsDigital MediaShift to TikTok and other video platformsTopics Covered and Questions You'll Uncover During this Episode:Home inspections & common typesRadon inspections & concernsVarying inspections by regionTrend of waiving inspectionsMaterial leaching concernsPre-inspections & loss history reportsImportance of getting good records from the seller and identifying prior damageSpecialist inspections on luxury features and environmental issues Verification of permits & paperworkEducating clients through video contentBenefits of investing in thorough inspectionsResources Mentioned Within Episode:The Institute for Luxury Home Marketing
MAIN IDEA #1: Break into the Luxury MarketStrategiesMentoring experienceNetworking and referralsCreating a brand and personaMAIN IDEA #2: Style and InspirationBest publicationsImportance of construction and interior designTopics and Questions You'll Uncover During this Episode:What are some strategies you can do to break into the real estate industry?How important is mentoring experience?How can agents learn more about interior and exterior design?How can you network and get referrals from your communities?How do you create a luxury brand and persona?Resources Mentioned within Episode:The Institute for Luxury Home Marketing
Topics and Questions You'll Uncover During this Episode:How can you correctly price the unique features of a luxury home? What features do luxury buyers want the most?What challenges can make pricing a luxury home complicated?What are some of the most outrageous amenities only found in a luxury home?Resources Mentioned within Episode:The Institute for Luxury Home Marketing
Are you struggling to make sales despite having a sizable email list? In this podcast, we discuss the importance of nurturing relationships with your subscribers and how it can impact your sales. If you have an email list of subscribers who have signed up for your freebie, you're off to a great start! But what happens next? In this podcast, we dive into the process of nurturing relationships with your audience, building trust, and educating them on how you can solve their problems. We'll cover the benefits of creating an automated email sequence, offering personalized emails, and how you can leverage your email list to offer more value to your subscribers. Plus, we'll share some tips on how to keep your subscribers engaged and convert them into paying customers. Your email list is your greatest marketing asset, and in this podcast, we'll show you why. Join us to learn more and start nurturing your email list today!
Emerging Design Trends and the Changing Priorities of Affluent Homeowners:Over the last few years, a stark minimalism characterized by bland color schemes seemed to dominate design trends throughout real estate. A lot of these design choices seemed to correlate with the pandemic and a more sterile approach to living. In 2023 though, that's all about to change.According to this year's most popular design trends, warmer color palettes and textures are taking over. Accent walls are growing increasingly popular, especially those that incorporate patterns via high-end wallpaper. Also making its rounds in the luxury residential market? Luxury vinyl flooring that's durable enough to stand up to high foot traffic and wear and tear.Bringing inside elements outside is another trend that's growing in popularity. With many homeowners wanting a more seamless transition from indoors to out, and ample natural light sources becoming increasingly important, biophilic design is becoming a more popular option. In 2023, design trends are set to be a lot more colorful, have much more personality, and focus on bridging the gap between the home's interior and exterior living spaces.Topics Discussed During this Episode:How design trends are shifting in a post-pandemic worldWhy color is being utilized in a much bolder wayThe return of textured wallpaperWhere vinyl flooring is being incorporated in a luxury homeHow architecture and design are adapting to the most recent trendsResources Mentioned During this Episode:REAL MarketingThe Institute for Luxury Home Marketing
Welcome to episode 161 of Conversations with Hicunni, your source for inspiring and empowering discussions. Today, we're exploring the benefits of social support. You'll learn how having a strong network of friends and family can help you lead a healthier and happier life by creating and maintaining healthy habits, reducing stress, and improving both your physical and mental well-being. Whether you're just starting to build your support system or looking to enhance existing relationships, join us as we delve into the impact of social support in creating a happier and healthier life. So grab your smoothie or cup of tea and join the conversation. Let's go!Get a head start on the benefits on my website hereSupport the showWork With Coach Keenie
Why is Qualifying Buyers So Important?When it comes to negotiating sales in luxury real estate, one of the more important steps is ensuring that the buyer has the funds necessary to complete the transaction. While many real estate professionals feel bringing up the topic of assets is a bit taboo, it's actually incredibly important to properly qualify buyers in order to protect all parties involved. If you haven't added it to your process already, asking for proof of funds should be standard practice when negotiating a sale.Topics Discussed During this Episode:When it's appropriate to ask for verification of fundsHow not to cross the line with buyers and turn the situation uncomfortableWhy setting expectations with your clients is so important for a smooth transactionSome useful resources that can help luxury real estate professionals pre-qualify buyersResources Mentioned During this Episode:REAL MarketingThe Institute for Luxury Home Marketing
How do you deal with the recession? Do you have to deal with? We don't have to. We just need to navigate it. In today's episode, Brandon talks about doing just that. Brandon breaks down the secrets to succeed during a recession, which involves adjustments on quota, PTOs, and compensation. Tune in now to get the details in this latest episode of Sales Secrets.SUBSCRIBE TO SALES SECRETS PODCASTITUNES ► https://itunes.apple.com/us/podcast/s...SPOTIFY ► https://open.spotify.com/show/1BKYsQo...YOUTUBE ►https://www.youtube.com/c/SeamlesscontactsTIKTOK ► https://www.tiktok.com/@seamless.ai THIS EPISODE IS BROUGHT TO YOU BY SEAMLESS.AI - THE WORLD'S BEST SALES LEADSWEBSITE ► https://www.seamless.ai/LINKEDIN ► https://www.linkedin.com/company/seamlessai/JOIN FOR FREE TODAY ► https://login.seamless.ai/invite/podcast SHOW DESCRIPTIONBrandon Bornancin is a serial salesperson, entrepreneur and founder of Seamless.AI. Twice a week, Brandon interviews the world's top sales experts like Jill Konrath, Aaron Ross, John Barrows, Trish Bertuzzi, Mark Hunter, Anthony Iannarino and many more -- to uncover actionable strategies, playbooks, tips and insights you can use to generate more revenue and close more business. If you want to learn the most powerful sales secrets from the top sales experts in the world, Sales Secrets From The Top 1% is the place to find them. SALES SECRETS FROM THE TOP 1%WEBSITE ► https://www.secretsalesbook.com/LINKEDIN ► https://www.linkedin.com/company/sales-secret-book/ ABOUT BRANDONBrandon Bornancin is a serial salesperson (over $100M in sales deals), multi-million dollar sales tech entrepreneur, motivational sales speaker, international sales DJ (DJ NoQ5) and sales author who is obsessed with helping you maximize your sales success.Mr. Bornancin is currently the CEO & Founder at Seamless.ai delivering the world's best sales leads. Over 10,000+ companies use Seamless.ai to generate millions in sales at companies like Google, Amazon, Facebook, Slack, Dell, Oracle & many others.Mr. Bornancin is also the author of "Sales Secrets From The Top 1%" where the world's best sales experts share their secrets to sales success and author of “The Ultimate Guide To Overcoming Sales Objections.” FOLLOW BRANDONLINKEDIN ► https://www.linkedin.com/in/brandonbornancin/INSTAGRAM ► https://www.instagram.com/brandonbornancinofficial/FACEBOOK ► https://www.facebook.com/SeamlessAITWITTER ► https://twitter.com/BBornancinTIKTOK ►https://www.tiktok.com/@brandonbornancin
The State of the Luxury Real Estate Market Heading into 2023:Understanding the current state of the luxury market is absolutely key for being able to effectively work within that market. Taking things a step further, being able to convey what those changes mean and how they impact luxury buyers and sellers is truly what will set you apart as a real estate professional. Communication, therefore, is a critical component that should always be given attention.Generally speaking, by focusing on opportunities currently presenting themselves, rather than fixating on the market changes themselves, you set yourself up for success. Being able to pivot is an invaluable skill set, and knowing when to pivot will help you establish yourself as the go-to luxury real estate professional in your respective market.Topics Discussed During this Episode:Maneuvering through mixed media messaging that's often incompleteHow buyers in the luxury residential market approach transactionsWhy a positive mindset is so important for growing your referral networkThe importance of being subtle, yet engaging on social mediaWhy it's so important to encourage luxury sellers to jump into the marketResources Mentioned During this Episode:Official Website - Parks Real EstateOfficial Website - Jack MillerREAL MarketingThe Institute for Luxury Home Marketing
Always Take Advantage of the Resources Around You:To help you advance your career in luxury real estate, it's imperative that you never stop learning and adapting to market conditions. When it comes to business planning and marketing strategy, particularly in an industry like real estate where market conditions are always shifting, being able to quickly pivot is the key to continued success. Recognizing that change is a good thing is important, particularly for luxury real estate professionals.One thing that most successful luxury real estate professionals have in common? Planning and goal setting. Coming up with smart, measurable, achievable goals is the first step in fully utilizing the resources around you. If you employ backwards planning principles, and start with your goals and work your way backwards in order to determine the most effective way to reach those goals, then you can more easily determine the resources that you're going to need in order to get where you need to be. Whether that involves specific professional development and training, attending in-person events both in and outside of your target market, or simply listening to podcasts or reading books, utilizing the resources around you to help you achieve your goals is the best way to stay on track and make advancements in your real estate career.Topics and Questions You'll Uncover During this Episode:Adapting to changes in your real estate marketThe importance of planning and goal setting as a real estate professionalHow often you should reassess business and marketing plansWhy is attending industry events outside of your target market important?The importance of utilizing the resources around youResources Mentioned within Episode:Official Website - Jamie HugginsConnect with Jamie Huggins on LinkedInStart with Why: How Great Leaders Inspire Everyone to Take ActionREAL MarketingThe Institute for Luxury Home Marketing
This is a super valuable episode about how to nurture relationships with your network and audience by creating valuable content. I'm teaching you how to come up with endless ideas for useful content that your audience is going to want from you rather than ‘meh' content you think is bothering them. This piece of your marketing plan - the Nurture side - is equally as important as bringing New people into your sphere consistently. It's an opportunity for us to build relationships, share our expertise and serve our best fit clients even before they hire us. And if you're nurturing relationships with your network and your audience, sales becomes so much easier and fun because hiring you just seems like the next logical step for those in your audience that need your help. -- Want to Grow Your Sales, Doing What You Love, in the time you have?? Then you've got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE. Stay Connected: Website: https://www.melissamkellogg.com/LinkedIn: https://www.linkedin.com/in/melissamkellogg/Instagram: https://www.instagram.com/melissa_m_kellogg/Facebook: https://www.facebook.com/CoachMelissaKelloggLueck Subscribe to our podcast + download each episode on Apple, Spotify, or Google Podcasts.
The Art of Storytelling in Luxury Real Estate:As price points increase and properties become more unique, the marketing process becomes more sophisticated and typically requires a higher degree of skill and more thorough planning. One of the overarching skills involved at this level centers around the concept of storytelling.Before you even begin to craft your property's story, you need to make sure that the property is prepared for potential buyers. This involves hiring the right staging team to help declutter, rearrange, and transform the space to ensure the best presentation possible. Remember, spending additional resources to make sure the property is ready to go to market will not only allow you to more clearly begin formulating your marketing strategy, but will also fix problems that could potentially hold the sale up down the line.Once the property is ready for buyers, the next (and most critical) step is crafting the story behind the property. To do this, you need to first identify your ideal buyer. Next, you need to determine the specific features of the property that will speak more directly to that ideal buyer, and then build your story around those features. Remember, when it comes to luxury properties, selling a lifestyle is a critical component that many buyers are particularly interested in.Topics and Questions You'll Uncover During this Episode:What steps should be taken when preparing a listing to go to market?Best practices for reaching your target luxury real estate buyerThe importance of high-quality print materialsWhy individual property websites are so importantHow do you tell your property's story in the most effective way possible?Resources Mentioned within Episode:Official Website - Avenue Stone Real EstateConnect with Tanya Starkel on LinkedInREAL MarketingThe Institute for Luxury Home Marketing
The “Tami” Framework for Marketing a Luxury Property:Once you've earned an entry-to-midpoint luxury real estate listing in your market, what's your next step? Before you start any marketing campaign, you should keep in mind three basic principles that will help guide you down the most effective path:1.) Preparation: Remember, no marketing strategy can overcome commonly overlooked pitfalls like incorrect pricing or low-quality presentation materials2.) Building the Story: Whether you're using photography, video, or drone footage to highlight the luxury property, be sure to do so with clear messaging in order to have the greatest impact on potential buyers3.) Telling the Story: Once you have your materials built, you need to make sure you're presenting your story in the most effective way possible via different marketing channelsWith the above principles in mind, marketing a luxury property doesn't have to be unnecessarily difficult. Remember, it's important to give yourself enough time to get the marketing approach right. At the same time though, you can't spend so much time in the prep work that the seller starts to get anxious before going to market. In order to streamline your process, focus on the things that help make the property unique, particularly the lifestyle that the property will provide. As long as lifestyle is the foundation of your story, and you use high-quality materials to present your story, you're headed down the most direct path towards finding the right buyer for your luxury listing.Topics and Questions You'll Uncover During this Episode:How incorrect pricing can set you back significantly when trying to sell a propertyWhy properly staging a luxury home is so criticalHow to approach certain luxury property challenges that cannot be overcomeWhat is the difference between a “Want Market” and a “Need Market”?Why are luxury broker open houses so important?Resources Mentioned within Episode:Estate of Mind — The Art of Selling Luxury Real Estate PodcastConnect with Tami Simms on LinkedInREAL MarketingThe Institute for Luxury Home Marketing
Friend, as photographers we are constantly looking to get on the grace of wedding planners (and you should), but venues are where is at! Venues have more opportunities for business than a single planner, and you can count that couples looking at your favorite venues that are within your budget and aesthetics. In today's episode, I had the opportunity to chat with Shannon Tarrant. She is on a mission to help event pros learn a proven system for success. A professional go-getter, she is a highly regarded speaker and coach while running her own business - WeddingVenueMap.com, and launching a new podcast, The Wedding Sassholes. Listen to today's episode to get some tips and insights about how to nourish relationships with venues and opportunities to get on their lists. You can find more about Shannon Tarrant here: Wedding Venue Map Website Shannon's Instagram The Wedding Sassholes Podcast -- ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS: 1:1 coaching program: This coaching photogram is designed for photographers that haven't been able to book consistent clients, make lasting relationships in their industry, and are overwhelmed trying to find out why things aren't working. Get all the information here: https://thetogrepublic.com/coaching Join me on Patreon: www.patreon.com/thetogrepublic Purchase The Art Of Pinning: https://thetogrepublic.com/pinterest Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic
Breaking Down Negotiation in Luxury Real Estate:When we think of negotiation, it's often synonymous with some sort of conflict that is being worked through. For example, your seller wants a certain price for their property, and the buyer doesn't want to pay that price. This scenario can certainly take on the appearance of a conflict, but it should instead be looked at as an opportunity for two parties to simply reach an agreement. A negative connotation doesn't need to be present here, and the approach one takes can actually be quite positive.Negotiation is simply coming to an agreement where both parties are compromising to some degree. While real estate negotiation will sometimes leave one party less satisfied than the other, it's still important to remember that it is the job of a luxury real estate professional to be able to fully explain why negotiating is often the best approach. If you can educate and inform your client before the negotiation process starts, you're setting them and yourself up for a more agreeable outcome.Successful Negotiation Is All About the Prep Work:Like any skill, negotiation needs to be practiced — a lot. If you want to be truly great at something, you need to practice at it not until you get it right, but rather until you can't get it wrong. There's a big difference between being capable of success and consistently finding it. When it comes to effectively preparing for negotiation, you need to be aware of the personality types that are going to be part of the process. You have to take these personality types into consideration so that you can better prepare and know how to subtly maneuver the conversation in order to achieve an agreeable outcome.You also need to be prepared for any possible objection that may be presented at any point in the conversation by being able to very clearly explain both the process and the rationale behind it. Remember, when it comes to successful luxury real estate negotiations, you'll achieve better results based on the amount of preparation you put in before the conversation even begins.Topics and Questions You'll Uncover During this Episode:How do you prepare for a luxury real estate negotiation?Why being able to explain one's professional fees is so importantHow using scripts as a baseline for discussion can save you timeWhy is doing your research before negotiation so critical?Resources Mentioned within Episode:Official Website - GLOBL REDOfficial Website - Kofi NarteyFull Mogul PodcastConnect with Kofi Nartey on LinkedInREAL MarketingThe Institute for Luxury Home Marketing
Being a Real Estate Professional Is All about Building Relationships:As a luxury real estate professional, constant communication and negotiation are two parts of your day-to-day interactions that are incredibly important. To become both a more effective communicator and negotiator, it's important that you understand your client's path to “yes” and the most effective way of leading them there.First, you need to figure out what's happening. Specifically, you need to determine what your client is in need of, and then you'll be able to more accurately determine the best path to help them achieve it. To do so, you need to create a conversation that flows from one detail to the next, always building momentum along the way by creating a series of yeses that will help your client realize that you're aligned with exactly what they're looking for.Remember, focusing on the customer by specifically being attuned to their pace of conversation is the key to more effectively communicating with them — and effective communication will quickly lead you down the negotiation path in becoming the ideal luxury real estate professional for them to partner with.Topics and Questions You'll Uncover During this Episode:The importance of negotiation as a luxury real estate professionalHow does improvisation factor into building better relationships?The concept of thinking input before output to determine client needsBuilding persuasive conversations as an effective negotiatorResources Mentioned within Episode:Official Website - Yastrow & Co.Ditch the Pitch: The Art of Improvised PersuasionBrand Harmony: Achieving Dynamic Results by Orchestrating Your Customer's Total ExperienceWe: The Ideal Customer RelationshipGetting to Yes: Negotiating Agreement Without Giving InREAL MarketingThe Institute for Luxury Home Marketing
The Importance of Properly Preparing for Luxury Real Estate Listing Appointments:What does your preparation process look like when you're about to conduct a marketing consultation?When it comes to luxury real estate, the time and effort you put into preparing are key to securing the listing and entering into a partnership with a new client. There are a variety of tools, such as the Online Wealth Lookup (OWL) tool and WealthEngine, that can help provide you with valuable insight you can use to better prepare for the listing appointment. Throughout the process though, it's imperative that you constantly keep in mind what the client wants, and always work within their expectations. The key here is not only to help sell their property, but to sell them on your partnership so they become a valuable part of your referral network.Topics and Questions You'll Uncover During this Episode:What types of pre-listing materials should you send?How do you research sellers before the marketing consultation?How to manage price expectations during listing appointmentsHow to respond to commission fee pushbackResources Mentioned within Episode:Official Website - Michael MorrisonConnect with Michael Morrison on LinkedInOnline Wealth Lookup (OWL) and WealthEngineREAL MarketingBombBomb Video EmailThe Institute for Luxury Home Marketing
(September 18, 2022) Are you making an effort to sustain meaningful and nourishing relationships in your life, many of which are usually just a phone call away? Do you cultivate a sense of detachment from worldly things? "God has provided you with the means; what more good can you do with your material possessions?"These are the questions that Father Anthony Eseke, Priest-in-Residence at Saint Elizabeth Ann Seton Parish, asks us to ponder introspectively as we listen to today's readings.
Using Data to Display Your Expertise as a Luxury Real Estate Professional:How are you currently using your Luxury Market Report? Are you using it to provide your sphere of influence insight into the latest market trends that directly impact them? If not, you're missing out on a prime opportunity to cement yourself as a trusted advisor and create additional referral opportunities.The Luxury Market Report is one of the most valuable resources available for luxury real estate professionals, and is the perfect source material for building effective marketing campaigns and conversation starters. Converting facts and figures into engaging, digestible content is one of the best ways you can display your expertise as a luxury real estate professional. In order to effectively build upon your referral pipeline and connect more closely with potential clients as a trusted advisor, you need to provide them with valuable content that will help them make informed decisions based on current luxury market data, conditions, and trends.Using the Luxury Market Report to Become a Trusted Advisor in Real Estate:Becoming a trusted advisor is something every luxury real estate professional should strive for. As a trusted advisor, you become more than just a real estate professional — you become the go-to source for real-estate-related answers to a variety of questions, and the go-to source for solutions to a variety of real-estate-related problems.Market insights are incredibly valuable, and can make all the difference in who a luxury real estate buyer or seller chooses to partner with. By providing insights from the Luxury Market Report, real estate professionals can not only establish themselves as incredibly knowledgeable in their respective markets, but can create a sense of consumer confidence that partnering with them (and seeking out advice from them) is the best move to make.Topics and Questions You'll Uncover During this Episode:How important is brand recognition in luxury real estate?Building brand recognition with data-driven contentWhy capitalizing on readily available resources is so importantWhere can real estate professionals find credible resources?Resources Mentioned within Episode:Official Website - Sherri Anne GreenConnect with Sherri Anne Green on LinkedInThe Luxury Market ReportThe Institute for Luxury Home Marketing
Networking Both Locally and Globally to Build Your Sphere of Influence:When it comes to networking as a luxury real estate professional, you should always come to your contacts with something useful in order to help establish yourself as their trusted advisor. Becoming a trusted advisor is the key to not only expanding your referral network, but for effectively building your sphere of influence as well. And in building a sphere of influence — especially composed of other professionals outside of the real estate industry — you create additional opportunities to connect potential clients with valuable services they'll be able to benefit from.Global networking is common, especially as a real estate professional who works with the upper tier. By expanding your network to include individuals outside of your established market, you allow yourself to bring potential buyers into your market. In turn, you create referral opportunities with other real estate professionals, and begin to build a network that can truly span the globe. Your sphere of influence, therefore, isn't solely limited to partnering with other professionals and services that are in close physical proximity to you. The more resources you're able to form strategic partnerships with, the more likely you'll be able to accommodate potential clients with the various needs related to buying or selling a luxury home (especially when it comes to international purchases).Topics and Questions You'll Uncover During this Episode:Why is local networking so important for expanding your sphere of influence?The importance of being charitable while growing your referral networkHow do you foster better referral relationships in luxury real estate?Building visibility on a more global scaleWhy being useful to your clients is so critical as a luxury real estate professionalResources Mentioned within Episode:Official Website - Yali AlpizarConnect with Yali Alpizar on LinkedInThe Institute for Luxury Home Marketing
Positioning Yourself as a Thought Leader in Luxury Real Estate:Building connections in luxury real estate is a huge component of finding future success within the industry. The network you build, otherwise known as your sphere of influence, is not only the foundation of your referral base, but also the foundation of a successful professional career. To find true success though, you need to make a concerted effort to systematically build your sphere (as opposed to just unconsciously growing it).One way to expand your sphere is to position yourself as a thought leader, particularly within your community. Remember, if you can help make the community around you successful, the community around you will in turn likely help you achieve success as well. Forging close relationships with others — relationships built upon trust and providing valuable information — is the key to building your sphere and expanding your future referral pipeline. Remember, people don't necessarily want to work with you because of what you do…they most likely want to work with you because of who you are as a person (and trusted real estate advisor).Topics and Questions You'll Uncover During this Episode:Why is it important to become a thought leader in luxury real estate?How to position yourself as a thought leader in your local communityWhy you should always seek out becoming the go-to expertHow to define luxury in the real estate industryWhy you should actively diversify your sphere of influenceResources Mentioned within Episode:Official Website - Julie FaupelOfficial Website - REALM GlobalConnect with Julie Faupel on LinkedInThe Tipping Point: How Little Things Can Make a Big DifferenceThe Institute for Luxury Home Marketing
Building Your Brand Images Independently from Your Brokerage's Brand Image:When it comes to effectively positioning yourself as a luxury real estate professional, your brand image and the reputation you build are incredibly important. And while your brokerage may enjoy a certain type of reputation amongst other professionals, your individual reputation is what's going to impact whether or not potential clients want to partner with you in the future. Remember, though your brokerage will undoubtedly provide you with resources to assist you in your career, it's critical that how you use those resources (and consequently work with clients) serves as the basis for your personal branding.In luxury real estate, your business is built upon who you are, the types of relationships you foster with clients, and how effectively you meet the needs of your client base. Your brand image should revolve around the things that make you unique as a real estate professional — not the things that make your brokerage what it is. Having a genuine connection with everyone you encounter will go much farther in helping your referral pipeline than how familiar a potential client is with the brokerage you're associated with. However, it is also important to note though that the culture of your brokerage is critical to your success.Authenticity and Always Delivering a Luxury Experience:Since crafting a brand image is so closely connected to the type of service you deliver, it's important to always be your authentic self when working with the upper tier. Authenticity will help guide your efforts, providing the blueprint you need to customize the type of service you deliver and establish yourself as the go-to real estate professional within your market. Remember, your referral pipeline will benefit from the more positive, luxury experiences you're able to deliver on, and will likely help expand your sphere of influence at the same time as well — all while establishing your brand as a luxury real estate professional.Speaking of luxury experiences, have you ever thought about what “luxury” actually means in real estate? Luxury real estate is typically defined as a home sale falling within a particular price point. However, since prices are based on market conditions, and market conditions aren't something we as individuals have much control over, price really shouldn't be what defines you as a luxury real estate professional. Instead, you should be focusing on delivering bespoke experiences that truly embody the idea of what luxury real estate is all about. Therefore, luxury real estate is all about high-quality service delivered to each and every client in order to create as unique an experience as possible — all of which will help define your personal brand.Topics and Questions You'll Uncover During this Episode:Why your brand should be independent from that of your brokerageWhy is featuring the “real you” in your branding so critical for connecting with others?The importance of leveraging the tools and resources provided to you by your brokerageHow community involvement can help you find success as a real estate professionalWhat does “luxury” really mean in the world of real estate?Resources Mentioned within Episode:Official Website - Ricardo Rodriguez & AssociatesConnect with Ricardo Rodriguez on LinkedInThe Institute for Luxury Home Marketing
In Episode 34 we discuss 5 ways to nurture relationships. Treating our relationships like a healthy balance sheet undoubtably has its benefits. In fact, the more you invest in terms of time, effort and money, the more you can expect in terms of returns. In relationships, it is easy to get distracted and lose sight of what matters. It's easy to fall into a routine that includes taking care of yourself but not necessarily of the relationship. Its easy to get comfortable and take your partner for granted as well. Bottom line : Lack of nurturing kills relationships. #podcast #relationshipsIf you enjoyed this episode please don't forget to leave us a review, rate us preferably 5-Stars, and follow us on our audio platforms where you listen to podcast: Apple Podcast, Spotify, Google Podcast, and Amazon Music!!! Can't get enough of us? Join the movement: www.nextopportunitywindow.com For Business Enquiries: www.chaplinlegacygroup.com Follow us on Instagram: @chillingwiththechaplins https://www.instagram.com/chilling_wi...Follow us on TikTok: chillingwiththechaplins https://www.tiktok.com/@chillingwitht...Follow LJ on Instagram: https://www.instagram.com/getinspired... & Youtube: @getinspirebylj https://www.youtube.com/channel/UCFJA...Follow Lady Siza on Instagram: @ladysiza1 https://www.instagram.com/ladysiza1/
Mike is a successful real estate investor, experienced Supply Chain executive, coach, and entrepreneur. Mike has over 30 years of experience running international Supply Chain organizations in Fortune 50 companies. He has successfully transitioned into business entrepreneurship, owning and operating 3 successful companies with his wife Ligia. Ligia spent the early years of her career contributing to multinational companies of various sizes, where she learned the importance of building strong networks with a diversity of people and having a keen attention to detail. Since she and her husband began their own business in 2017, her interest in creating wealth through real estate investments has continued to grow. She now sees multifamily investment opportunities as one of the best ways to deliver substantial, recession-resistant returns. They founded Deaton Equity Partners to help investors achieve their financial and lifestyle goals by investing in and improving multifamily community properties Let's hear more from them! So with no further ado Let's Dive In! Highlights: [00:11 - 05:29] How these Couple of Entrepreneurs from Dallas-Fort Worth turned To Real Estate to Create passive income for life. In 2016, Ligia and Mike escaped the corporate world and went all into real estate. They've since scaled their business to amazing Heights and serve thousands of investors that manifest the life of their wildest dreams through generating passive income for life. [05:29 - 10:37] Volatile Market: How Deals Fall as Prices Rise They Share how the land investing business is doing, but they are looking to scale up and invest in other assets to gain more cashflow They feel that the competition in the multifamily space is intense, but they are still finding deals. There has been a shift in the dynamics of the market where some sellers are putting their properties up for sale at high prices, which is causing competition among buyers. [10:37 - 15:49] How to Nurture Relationships with Property Managers to Acquire Multifamily Properties There is a shift in the market where people are starting to become more cautious about buying property. There are several factors contributing to this, including inflation, interest rates, and the current market psychology. One way that people are trying to make money in the market is by buying properties that are already for sale. One way to approach this is to talk to property managers and brokers about potential deals. It is important to have a team in place to help take down a property, invest in it, and grow it. [15:50 - 20:30] Closing Segment Reach out to Mike and Ligia Links Below Final Words Tweetable Quotes “I think we had to work on our mental game because I felt like we were asking money from people until I had to have that paradigm shift that we're actually offering people an opportunity.” - Ligia Deaton “The returns are just on a percentage basis. Returns are lower now on a net basis. We may be making more. Actual revenue coming in. You can scale, but you just have to do it through quantity. You have to ramp up your operations by bringing on team members, and automating things and you have to do a lot of smaller deals. Then say, in a commercial where you just deploy a large amount of capital and get your returns.” - Mike Deaton - ----------------------------------------------------------------------------- Connect with Mike and Liga Deaton by visiting their website deatonequitypartners.com/freedom Connect with me: Facebook LinkedIn Like, subscribe, and leave us a review on Apple Podcasts, Spotify, Google Podcasts, or whatever platform you listen on. Thank you for tuning in! Email me → sam@brickeninvestmentgroup.com Want to read the full show notes of the episode? Check it out below: [00:00:00] Sam Wilson: In 2016, Ligia and Mike escaped a corporate world and went all into real estate. They've since scaled their business to amazing Heights. They've served thousands of investors that manifest the life of their wildest dreams through generating passive income for life. Mike and Lidia. [00:00:24] Sam Wilson: Welcome to the show. [00:00:26] Mike Deaton: Thanks so much, Sam, we're happy to be here. [00:00:28] Sam Wilson: Thank you, pleasures mind. There are three questions. I ask every guest who comes in the show and maybe one of you can take this one for us. Where did you start? Where are you now? And how did you get there? And you have to tell me in 90 seconds or. [00:00:38] Mike Deaton: All right, I'll go. So where did we start? We started in corporate America, both got laid off in 2016 and figured out we wanted to do something different than work for somebody. So we started a real estate business. We started out doing land investing. Basically we were buying and selling vacant land. [00:00:56] Mike Deaton: So you buy low, sell high. We do a lot of owner financing. So we, we do promissory notes with our clients and build up a passive income book that way. And then about two and a half years ago we looked to diversify as well as get some tax benefits. So we were looking for commercial real estate options and went into multifamily and. [00:01:14] Mike Deaton: We, after doing some research, we figured out that almost everybody was going from single family or smaller multifamily into bigger multifamily. So we said, let's just go right for bigger multifamily. And we got into the world of syndication. So you know where we are now. We're actually living up in the mountains off of our passive income stream and, still running both businesses and just loving. [00:01:35] Sam Wilson: That's really cool. So both of you were laid off at about and, or at the same time in 2016? [00:01:40] Mike Deaton: Yeah, that's right. Yeah. We were working for different companies and I, we were both in the Plano, Texas area, Dallas Fort worth, and I was working for Microsoft and, they went through a restructuring and a ramp layoff. [00:01:51] Mike Deaton: And I was not really looking to move to Seattle. So, found myself on the. And about the same time Lidio was working in a healthcare company and they were consolidating their operations and closed down a bunch of offices moved everything to their headquarters in, Northwest Arkansas. [00:02:07] Mike Deaton: And we were, we didn't really wanna move to Northwest Arkansas either. So we were both looking for work. Same time looking [00:02:13] Sam Wilson: for work at the same time. Lidia, how did you guys decide to get into land investing? I mean, that's pretty nuance. [00:02:19] Ligia Deaton: Well, I can start a little bit, but Mike knows the story way better. [00:02:22] Ligia Deaton: We, Mike listened to a podcast about passive income and heard about this, this niche that investing in land in raw land and, the guy that we actually, Went and mentor under had a program and a toolkit that Mike bought and we kind of, left it for a while. I think it's set on the shelf for six months before we really jumped into it. [00:02:47] Ligia Deaton: And after we got, we both got laid off we just decided to give it a try. [00:02:51] Sam Wilson: That's really cool. Did you have any apprehension if it sounds like this was more Mike's idea than yours, was there any apprehension for you when you're like, Hey I wanna go buy some land. You going? What in the world are we getting into? [00:03:02] Ligia Deaton: Well, definitely it was initially Mike's idea. And then when I heard about it I agreed, we wanted to give it a try and I thought, okay, what's the worst for me? It was important to face the worst case scenario. What's the worst that can happen. If we buy land and it's not working, maybe we can just buy a trailer and live, live off the grid on one of the properties that we have until we figure it out. [00:03:25] Mike Deaton: Yeah, it's nice. You have an asset, yeah. So you can do something with it, I guess, worst case. Beyond that, the worst case or what we considered that could be a fallback, our worst case would be we just go get jobs again. if things don't work so right. It was definitely an anxiety filled time shifting out of a w two just for 25 years, I've been somebody else's employee into running your own business. [00:03:45] Mike Deaton: It was definitely a little [00:03:46] Sam Wilson: nervewracking. Right. But you guys, to this day, even though you've gone larger, gone into bigger deals in multifamily, which I do wanna spend, the larger part of this conversation, kind of talking about that transition, how you got into it and how you've scaled your business on that front. [00:03:58] Sam Wilson: But you guys still, like you said, invest even still today in land. Is that right? [00:04:03] Mike Deaton: We do. Yeah. It's a great business. I mean, the returns on land are pretty crazy. Like we get triple digit annual returns on our land, right? So we buy a piece of property. And as they say in real estate, you make the money on the buy. [00:04:16] Mike Deaton: And that's exactly the concept here is, we do like a lot of single family flippers or other people. We do a lot of direct mailing out to landowners and we make low ball offers and maybe 3% of the people will accept them. But on that 3%. We'll buy a piece of property for, let's say $5,000. We can sell it for 30 on the market. [00:04:34] Mike Deaton: And so, we try to go in at an entry point, that's 25% of the market value for a cash type sale. And then if somebody wants to buy on terms, we'll mark it up a little bit more just to, because they're paying out over five years or so. So we usually get our money back in 10 to 12 months and then everything beyond that's. [00:04:51] Mike Deaton: Just profit. The downside is it's a little harder to scale, large amounts of capital. And so, once you start buying properties that are worth 50 or a hundred or plus thousand dollars, well, people aren't really given those away. I mean, if you have a one acre five acre piece of property that. [00:05:07] Mike Deaton: That you inherited from somebody or your husband passed away and she's not gonna do anything with it. Then people are a lot more open to just getting it off their plate, stop paying taxes and doing things like that. But once you get a little bit bigger, so, that's where commercial real estate and larger scale we can deploy larger amounts of capital in that way. [00:05:24] Mike Deaton: The returns are just on a percentage basis. Returns are lower now on a net basis, we may be making more. Actual revenue coming in, but [00:05:31] Sam Wilson: yeah. And that was gonna be my question about it is how do you scale a land investing business like that? And I think you've made a really clear differentiation there in that, once you get into a hundred thousand half a million, even a million dollar parcel of land, at that point, you're dealing with a sophisticated owner, a sophisticated seller, right? [00:05:47] Sam Wilson: You're not dealing with again, the one to five acre. Okay. We just don't know what to do with it. And we just wanted to get it off [00:05:52] Mike Deaton: our plate. Yeah. Now we know people and we do try also as well. I mean, we, you can scale, but you just have to do it through quantity. You have to ramp up, really your operations through bringing on, team members, automating things and just, you have to do a lot more smaller deals than say in a commercial where you. [00:06:08] Mike Deaton: Just deploy a large amount of capital and get your returns, [00:06:11] Sam Wilson: right? Yeah. And I like what you said on a net basis, your commercial real estate holdings are gonna do a lot more for you maybe on a percentage basis, a percentage return basis might be lower, but on a net basis it's far. [00:06:22] Sam Wilson: Yeah. And it sounded like that was one of the motivating reasons for you to then. Go straight into multifamily. You just said, Hey, there's opportunity here. Let's go capitalize on that. Where we can really get more of a return on our time investment probably. And maybe then necessarily your return on your dollar investment. [00:06:37] Mike Deaton: Yeah. A little bit of both. I mean, like I said we really wanted so I mean, our land business makes a lot of money. We have good six-figure income and revenue coming in, but we pay a lot of taxes because it's just straight up, capital returns basically. Right. What's there to write off. [00:06:51] Mike Deaton: Yeah. And so, we have some business expenses that we can write down, but those only go so far. And so we started looking for depreciable. Assets to invest in. And we were looking at mobile homes, storage units, multifamily, and, there really wasn't anything that said, this is the way to go. [00:07:04] Mike Deaton: So we just took a decision and said, let's go multifamily. And then, we'll go in for a bit. And if we wanna expand into storage units or diversify or things like that, we can do that down the road. But for now, we're we're traditionally, and typically looking at value, add multi-family deals where we can control the appreciation as much as possible. [00:07:20] Mike Deaton: Make a big difference in people's lives, by the way, while we're upgrading facilities and units and providing a better place to live than some of these that are more run down and generate a lot of returns for investors. So we saw it as a win-win to go into the space there and, and help a lot of people. [00:07:36] Sam Wilson: There is a lot of competition in the multifamily space to say the least that is a, it is a hypercompetitive market right now. So what are you guys doing to really get an edge and even find assets that you can buy that pencil that makes sense. And that yet still provide a return. [00:07:53] Mike Deaton: What are you doing? [00:07:54] Mike Deaton: no, I, I, so the way we've, so since starting a couple years ago li has kind of taken the CEO hat on the land business, and I've been starting up the multi-family business. So, a little more in depth there, but you know, what we really did was just started building our network. As soon as we got into the space, we started looking for mentors and coaches and groups. [00:08:13] Mike Deaton: We started. Really building, out our contacts in the brokerage world, as well as in the property management world. And so, I think a lot of us thought in the COVID era that it was gonna be a 2008 repeat where, property values were just gonna drop. We were gonna find a bunch of bargains and that didn't happen. [00:08:29] Mike Deaton: Fortunately we. Surrounded by a group of individuals that had a growth mindset and did not stop investing during COVID, it's just a matter of finding those deals and making sure they pencil out to your point. And so, right now, yes, there, there has been a lot of competition for deals. Cap rates are compressing values are going up. [00:08:50] Mike Deaton: It's just, it is been a bit more challenging, I will say, in the last. Two months, one to two months, it's really flipped, with the market uncertainty. I think a lot of people are hitting pause. The buying pool has shrunk and I'm in the situation now where my broker contacts are reaching out to me about deals and saying, Hey, take a look at this one. [00:09:10] Mike Deaton: Properties are starting to trade at a five to 10% discount. And so, you can feel a little bit of a tipping in the marketplace. You still have to be really sharp in your underwriting though, right? Because interest rates are fluctuating up and down to buy protection on your rate is super expensive. [00:09:26] Mike Deaton: Once you get into these, six figures to protect yourself 2% on the upside. And so, you really just have to be a lot more cautious. There's still deals out there. There's people that are needing to get out of properties. And so I think now we're starting to see a little bit of that deal making potential that's coming into the market. [00:09:42] Mike Deaton: Do you [00:09:42] Sam Wilson: feel like the deal making potential we'll call it that cause you use that term deal, making potential coming into the market. Is an avalanche thing where, it's just taking a few extra sellers that all of a sudden are experiencing FOMO. They're going, oh my gosh, we're gonna miss out on the peak. [00:09:57] Sam Wilson: And so they start putting a few properties out there and then other sellers start seeing their properties going out there. And it's like the dog file effect. And all of a sudden, you just have this breakaway pricing. Is it that happening or is there a fundamental shift in the dynamics that can be bringing some of these prices down? [00:10:13] Mike Deaton: I think there's a little bit of both. I definitely have felt over the last, let's say six to 12 months that a lot of owners are really throwing some high prices out there. And just like in the housing market, I think sellers were just like, Hey, let's see if we can get it. And they have been, and that's the problem. [00:10:32] Mike Deaton: And now we're starting to see because there is some external market force striving geopolitical issues. You've got inflation running, you've got interest rates popping. And so yeah, a lot of people that are throwing those high prices out there the buyers are now kind of saying, Ooh, wait a minute. [00:10:47] Mike Deaton: We, we sense a top. But I also think there is a lot of this market psychology. If you will, where you start looking around and saying, holy cow, they got what for their property. Well, I'm gonna put it out as well. And there' some FOMO probably out there, but I think it's, I think it is really starting to tip I have brokers, like I said, that are reaching out that. [00:11:06] Mike Deaton: Properties are getting no offers and they're like, this seller has to sell and he'll take really, whatever you put a number out there and see if he bites. So I think there is, a shift starting to happen. [00:11:16] Sam Wilson: We've spent quite a bit of time on this show and you wouldn't know this, but here the last few recent episodes talking about strategic ways to forge relationships with brokers, one of the things that you mentioned though, that I don't think we've talked about much is how people are establishing relationships with their property management companies. [00:11:32] Sam Wilson: you said that's two of the ways that you guys are finding opportunities by, working with brokers and with property managers. What does that conversation sound like when you go and talk to a property manager, it's like, Hey, by the way, I'm Mike and li and we wanna buy Origio excuse me. [00:11:45] Sam Wilson: And we want to buy multifamily properties. I mean, where talk to us about how you even begin that conversation and how you nurture those relationships. [00:11:51] Mike Deaton: Yeah, that's a great point. But it's a really critical one. I think what I understand and the way I approach property management is really just forging relationships. [00:12:00] Mike Deaton: Potential business in the future. So, we own several properties and. We try to assess, who are the strong players in a given market. And while we may have a relationship with one property management company running our properties, it's always nice to have some in your back pocket. [00:12:17] Mike Deaton: We're continually looking at deals and anytime we do, we go out to. Various property managers to get their performer look at, what they would do. And so most of them are very open about wanting to help out and, they're trying to win business as well. And so, I find that it's pretty easy to strike up these conversations and most of them are very willing to talk about our current properties. [00:12:38] Mike Deaton: Any that we're looking at. And even this week I was having a conversation with one and they happened to be managing the property right next door to ours and knew that it was on the market. And so, we're able to get in the mix on a property and hopefully find some efficiencies across that. [00:12:52] Mike Deaton: I mean, it's really nice when you have some properties nearby one another, and you can share labor resources or marketing efforts or things like that to really amplify and cut down on expense. [00:13:04] Sam Wilson: What have you done on the building team front? I mean, multifamily, especially maybe on the land investing front, that's something like you said, you could probably run that inhouse and keep that fairly small. [00:13:14] Sam Wilson: It's not small and tight, but multifamily is a team sport. Mm-hmm how built out your team to surround you when you guys are taking down? I, my gosh, what do you have? 1500 units at this point in just a couple short years. That's a lot of units in a short period of time. Yeah. How'd you do it? [00:13:26] Mike Deaton: So both in our land, business and multifamily. [00:13:29] Mike Deaton: When we went in we knew that we wanted to do this full time. And we decided in order to do that, we needed to find a mentor, a coach, and a community that we can join to help accelerate the learning and offset or mitigate any potential missteps. And so specific to multifamily, we spent about six months doing research on what type of groups are out there. [00:13:50] Mike Deaton: There's a lot of syndication groups with gurus as they call 'em Michael Blas and rod clefs and you name it. And so we spent a lot of time. We went to a few events, we networked with people and we just tried to get a feel for. What does that community look like? And until we found one that resonated with us and signed up to be a part of a group called think multifamily. [00:14:09] Mike Deaton: It's run by mark in toil, Kenny out of Dallas. And it's a lot more intimate family oriented type feel to it. And so there was a lot of flexibility within the group. Some of the groups. There's more of a pecking order in terms of, you gotta start out as an LP, then you gotta bring a deal to me and then we'll walk you through. [00:14:25] Mike Deaton: And so, that structure felt a little restrictive for us. And this was a lot more flexible as well as any deals we're dealing directly with mark versus some of these other programs have a hierarchy and a tiered structure of coaches and coaches under coaches. And and so. [00:14:39] Mike Deaton: We signed up for that after about six months of research and that enabled us to really immediately plug into a network of owner operators, as well as legal experts, mortgage brokers people that can go out and find good lenders just a whole ecosystem of insurance brokers, people ready, made system of support that could help us without having to grow and find all these people on our own. [00:15:04] Mike Deaton: And so, that has really leapfrogged our journey. Within that structure, we did it fairly. We started out as LPs on a few deals that gave us an understanding of the deal flow, how things work. And then we joined as general partners where we were able to take a more active role in. [00:15:21] Mike Deaton: helping close a property, put up some risk capital invest as well. Bring in investors until we stepped into finding our own deal and pulling our own team together. And so, it was a very calculated. Process of scaling up to that number that we were able to, we also had some capital at our disposal, which always helps. [00:15:38] Mike Deaton: Right. Anytime you're able to bring capital into a deal doors open a little more than other things. But yeah, it's been, having that team around us has been essential, as you say, it's a team sport and we couldn't have done it without all of those, or we couldn't have done it as quickly. [00:15:50] Mike Deaton: Right. [00:15:50] Sam Wilson: No, and I that's great. I mean, of course, we hear that quite a bit, but I don't think anybody's quite said it as, clearly as you have as to how that mentorship group worked for you and what it did to help you scale so quickly. One of the things that commonly people struggle with, especially starting out is raising capital for bigger deals. [00:16:09] Sam Wilson: Tell me about your capital raise process, are there things that you've learned in raising capital that you would say, Hey, this is something that either is worth repeating or here's a mistake I made that I would recommend maybe that you can avoid. [00:16:21] Mike Deaton: Yeah. You wanna talk about the early days of capital raising [00:16:24] Ligia Deaton: Yes. I mean the, in the early days we thought we will definitely start with the friends and family and I think we had to work on our mental game because I felt like we were asking money from people, until I had to have that paradigm shift that we're actually offering people an opportunity. [00:16:45] Ligia Deaton: We're not asking money. So that was a big change. And it took us. It took us a little bit. We realized that our pool of friends and family got shrinked really soon. And we had to really start building processes and do something to reach out to to more people outside of that group. [00:17:06] Mike Deaton: Yeah. Where, I think there's a saying in, I don't know that it's specific to multi-family, but. People have to know, like, and trust you essentially. Right. And so with our friends and family, we have the know like, and even the trust in some areas, but then once it gets into financial areas, it's a little more like, okay. [00:17:20] Mike Deaton: And especially when you start talking about multi-family syndications, while when you're in it, it feels like everybody knows about it, but really not. A whole lot of people know about that as an investment class. And so there's a lot of education that has to go into building up that investor BA investor pool. [00:17:36] Mike Deaton: And it definitely, we started out, I think with high aspirations and quickly figured out like, oh, this is gonna take a different approach. So we had to pivot and start cultivating some on our friends and family side, but also bringing out outside investors. And so it was a bit of a different animal than we thought at the. [00:17:52] Sam Wilson: Right. Yeah. And it certainly is. I liked your word there of cultivation. I mean, that's what it is. It is it's a cultivation of those relationships and that just, and it takes time. Certainly certainly takes time, but definitely uh, that's really cool. That you guys, you figured out how to do it. [00:18:07] Sam Wilson: I mean, that's the short we're growing. [00:18:09] Mean, [00:18:09] Mike Deaton: We're not where we wanna be. And so, we're closing on a deal right now and we're in the middle of raising our. And so, I deal with we have a small team that are helping take down this asset, and there's some people that bring in millions of dollars, right. [00:18:23] Mike Deaton: I mean, they just, within a matter of a week, they have that. And we're just not to that level yet, but we have aspirations of getting there. But yeah. And we try to look at it as a long game. I mean, this show about scale is great and we. Or most of us wanna scale up and grow. But we're not looking for a quick fix. [00:18:40] Mike Deaton: I mean, we definitely are trying to do this a little more methodically, put good systems in place, build automation and a team and system so that we're in this for the long haul. And we don't have any delusions that we're gonna get there tomorrow. So, it's a learning game. [00:18:53] Sam Wilson: Awesome. Mike Andia. Thank you for taking the time to come on the show today and talk about your experience thus far. It's been fun to learn about the land investing business, the way you guys have taken down 1500 units here in the last couple years, how you're building team and just lessons learned along the capital. [00:19:08] Sam Wilson: Raise process. Certainly appreciate it. And thank you for your insight also, talked about how to relate to and how to grow relationships with property managers. So, lots of good information here. Certainly appreciate it. If our listeners wanna get in touch with you or learn more about you, what is the best way to do that? [00:19:22] Mike Deaton: We put together a landing page on our website, so you can go to Deaton equity partners.com/freedom, and it's like a one stop shop. We have contact information, phone numbers a couple of eBooks. If you're interested in getting started in land, there's a primer there. If you're in, interested in multifamily, got a little thing there. [00:19:38] Mike Deaton: So that's probably the best place. And then you can get in contact with this in whatever method is convenient for you. Awesome. [00:19:45] Sam Wilson: We'll make sure to put that link there in the show. Again, appreciate you taking the time to come on today. Thank you so much. Likewise. [00:19:52] Mike Deaton: Thanks. Thank you for [00:19:52] Ligia Deaton: having us.
Building Your Personal Brand Will Help You Grow Your Business:Do you consistently work on strengthening your personal brand as a luxury real estate professional? It's important to remember that your personal branding is different from the branding associated with your brokerage. While the two may in fact be very similar, they aren't exactly the same, and they don't have the same impact on how your potential clients may perceive you.Your personal branding as a luxury real estate professional is what potential clients are going to associate with you. It's the thing that's going to help encourage them to partner with you — and potentially refer future business your way. In order to more effectively grow your luxury real estate business, you need to make sure that your personal branding accurately reflects the type of service clients can expect to receive, and always align your website messaging with your personal branding to create a more consistent, well-rounded experience for them.Finding Your Niche in Luxury Real Estate:In order to set yourself apart from the competition, it's important that you highlight the aspects of your brand that make you different from your competitors. Similarly, finding your niche in luxury real estate can also help you stand out more to potential clients. By establishing yourself as the authority in a particular type of property, you're not only segmenting yourself as the first choice among a group of niche buyers and sellers, but you're also building out your luxury real estate brand in a more unique way that will potentially yield better results in the future.Before you establish your niche though, it's important to determine the set of guiding principles that you want to adhere to throughout your tenure as a luxury real estate professional. For instance, if you are determined to always respond to client correspondence the same day, make sure that you commit to doing so all the time, with every client. This guiding principle will in turn help shape your brand as a luxury real estate professional, which will ultimately help you more effectively establish a foothold in a specific luxury real estate niche.Topics and Questions You'll Uncover During this Episode:How a well-curated brand image can help set you apart from competitorsWhat should be included in a luxury real estate website?Why establishing a niche in luxury real estate can be an effective growth strategyBuilding a personal brand image around authenticityHow branding and reputation should impact your marketing effortsResources Mentioned within Episode:Official Website - Luxury PresenceOfficial Website - Malte KramerConnect with Malte Kramer on LinkedInThe Institute for Luxury Home Marketing
Dr. Kristin Neff: https://self-compassion.org Interested in being on the show? Know someone who might be interested? Email us: tough.love.stories@gmail.com Follow us on Instagram! @tough.love.podcast
Why Delivering the Highest Level of Service is Always Key:When it comes to working with luxury real estate clients, there can sometimes be a disconnect in terms of the quality of service provided versus the expectations from the client. The best way to avoid this disconnect? Always strive to deliver the absolute highest level of service imaginable. Remember, just like in the world of luxury concierge services, the more details you take into account, the more likely you'll be able to mitigate any missteps and ensure an incredibly memorable experience.To deliver the best service possible, it's important that you never stop improving your skill set. There's always something new to learn, and always a way to make any experience better — or custom tailored — for each individual client. If you're never satisfied with just being okay, you'll always be improving the quality of service you deliver to your luxury real estate clients. And the better the service is you deliver, the greater likelihood you'll have of expanding your sphere of influence and growing your referral pipeline.Understanding the Needs of Luxury Real Estate Clients and Building Your Brand:Being able to adapt to individual client needs is one of the most vital aspects of being a successful luxury real estate professional. While many client needs may be similar, it's important to remember that no two clients are completely alike. By cultivating individual relationships with each one of your clients, you can better deliver on their specific needs to ensure a memorable or even bespoke experience that they'll be sure to tell their own sphere of influence about.As a real estate professional, you always have to keep in mind that you are your brand. Who you are as a person, what you offer as a professional, and how you choose to interact with clients all help shape and build your individual brand. Remember, how we represent ourselves is going to speak to our clients, and impact the types of clients we are able to attract. When it comes to working with the upper tier, delivering on what you say you're going to deliver on, and constantly striving to exceed expectations, is the key to building a successful brand and cementing your place as the go-to real estate resource in your respective market.Topics and Questions You'll Uncover During this Episode:The similarities between a luxury concierge service and a luxury real estate professionalWhy is understanding client needs so truly important?How always striving to be better within your industry is so critical to your successHow is branding shaped by relationships with clients?Building better rapport with luxury clients via the double platinum ruleResources Mentioned within Episode:Official Website - Travel Concierge CornerFollow Travel Concierge Corner on InstagramThe Institute for Luxury Home Marketing
On this week's episode, I'm excited to have Daniel Alfon as a guest. Daniel has been a LinkedIn user since the very beginning (2004). Now, he teaches his clients how to use LinkedIn properly to generate leads, sales, and nurture relationships.EDIT after publishing episode: LinkedIn removed what Daniel described at around the 16-minute mark. Here are the new instructions: 2022 NEW How to Reply to LI Invitations - YouTube Connect with Daniel:Website: https://www.danielalfon.com/LinkedIn: Daniel Alfon | LinkedInCheck out Daniel's Book: How to Build a LinkedIn Profile for Business Success: An Ultimate Guide - Daniel AlfonCheck out this article related to relationship nurturing written by Daniel-----Connect with Vijay on Instagram: @RealVijayKailashConnect with Vijay on LinkedIn: Vijay Kailash, CFA | LinkedInConnect with Vijay on his website: https://vijaykailash.com/
Differentiating Oneself is Key in Luxury Real Estate:Capitalizing on your past experiences and current skill set is a great way to set yourself apart from every other real estate professional in your market. One huge differentiator that you can leverage to stand out even more? Continually educating yourself.In fact, in order to fully adopt a luxury mindset, you need to constantly be learning how to be a better real estate professional, how to better serve your clients, and how to more effectively position yourself as a trusted advisor for all things real estate related. The moment you actively stop learning is the moment you stop trying to differentiate yourself, and the moment you stop differentiation yourself is the moment you begin to blend in with every other real estate professional in your market. Always be learning!Deepening Relationships and Maintaining a Healthy Work-Life Balance:Your relationships with other real estate professionals are incredibly important. Your relationships with your clients (both current and potential) are incredibly important. Finally, your relationships with individuals who aren't directly connected to luxury real estate are also incredibly important. So how is it possible to balance all of these different relationships without potentially ignoring one of these groups? Simple — give yourself permission to blur the lines between them all and you won't have to clearly delineate your time amongst different groups.Granted, it is important to remember that your work as a luxury real estate professional should not spread into every other facet of your life. However, it's critical that you recognize how all of the different aspects of your life are connected. It's okay for your different universes to collide, provided you're always actively working towards one very important thing: deepening the relationships with the people around you to help form stronger bonds with them. Remember, a more robust sphere of influence, one built upon strong relationships, is the key to a healthy referral pipeline.Topics and Questions You'll Uncover During this Episode:How to adopt a luxury mindset that will help advance your real estate careerWhy becoming a trusted advisor is so critical when it comes to building connections both within and outside of your target real estate marketsWhy is brokerage support so important?Deepening relationships with fellow real estate professionals is a great way to expand your sphere of influenceWhy is work-life balance so important as a luxury real estate professional?Resources Mentioned within Episode:Official Website - Maria BabaevConnect with Maria Babaev on LinkedInThe Institute for Luxury Home Marketing
Being Authentic is the Best Approach When It Comes to Working with the Upper Tier:Authenticity builds trust in luxury real estate. In order to start building a strong foundation of trust amongst clients, you have to ensure that they recognize it is your intention to help them every step of the way. Helping them is your top priority, and that doesn't necessarily mean making a sale in order to do so.While building relationships is important, maintaining trust is key for a healthy referral pipeline. If your clients trust you, chances are high that they'll come back to you for future luxury real estate needs. If your clients trust you, chances are good that they'll refer you to their own contacts for the same type of high-quality service you provided them with. When it comes to working in the upper tier, authenticity is the most important aspect of the relationship, and it's critical that you never lose sight of it.Making the Most Out of Opportunities in Luxury Real Estate:You miss 100% of the shots you don't take. While there may be some debate over where the quote originated, the idea behind it is 100% spot on. Every opportunity to go above and beyond on behalf of your client is important. If you have an opportunity to help someone, even if you don't directly benefit from doing so, the best strategy is to assist them in whatever way possible — within reason, of course.Also important is remaining positive throughout the relationship. This idea might seem fairly obvious, but it's imperative that it be stressed over and over again. Regardless of market conditions, you have to remember that your client is counting on you to effectively guide them along their path to purchase or sale. Presenting information in a less-than-promising manner won't help you in the long run, but it may hurt you and the relationship you have with the client. Remember to package less positive news in such a way that your client remains at ease, doesn't question whether or not you're going to effectively be able to assist them, and maintains confidence in you that you're the right luxury real estate professional to have partnered with in the first place.Topics and Questions You'll Uncover During this Episode:How has consumer behavior recently shifted in luxury real estate?Why building your referral network has never been more important than in today's luxury real estate marketHow expanding your sphere of influence can help weather any market conditionsSome do's and don'ts clients should keep in mind when purchasing a new homeThe importance of luxury real estate professionals transitioning into trusted real estate advisorsResources Mentioned within Episode:Official Website - The Simms TeamConnect with Tami Simms on LinkedInThe Institute for Luxury Home Marketing
Win A Pageant | Professional Pageant Coaching with Alycia Darby
187: Making the Most of Your Pageant Title with Nancy Liles Nancy Nguyen Liles is the current Mrs. Petite USA 2021. As a pageant coach, judge, and national titleholder, Nancy is passionate about helping ladies up-level. She is the mom of two toddler girls, Fire Captain's wife, and First Generation American trilingual entrepreneur. She has been quoted in the Wall Street Journal, Forbes, and Inc.com. She is the owner of Sweet T Salon in Raleigh, and has her MBA in Leadership from DePaul University. Nancy is an Amazon best selling author and podcast host who has helped hundreds of women globally gain confidence to succeed in business. Nancy Liles shares with us how to make the most out of your Pageant Title by leveraging your Legacy Project to gain appearances and promoting your Title. Nancy speaks on how she handles appearances and networking while she juggles being a Mom, Business Owner, and Title Holder. On this episode of Win A Pageant, you'll hear: How to make the Most of your Pageant Title How to stay in touch with old connections Using your Legacy Project to gain appearances Subscribe: Apple | Google | Spotify | Stitcher | YouTube Connect with Alycia Darby: Join the Free Pageant Course Visit WinAPageant.com Follow Alycia on Instagram Connect with Nancy Nguyen Liles: Instagram: @mrspetiteusaofficial & @sweettnancy Time Stamps 00:00 - Introduction to Making the Most of Your Pageant Title with Nancy Liles 03:09 - Nancy's Purpose for Joining Inner Circle 05:09 - Nancy on Investing in Oneself 08:08 - How Nancy Cultivate and Nurture Relationships 12:15 - Nancy's International Talk in Jamaica 19:35 - Legacy Project: Book 21:07 - Using Legacy project 35:46 - What to Do with your Title? 46:23 - Question and Answer from Audience #winapageant #pageantry #pageant #AlyciaDarby #pageanttipstowin. #pageanttipsforbeginners #pageanttips #pageanttraining #pageantinterview #onstagequestion #pageantq&a Watch it on Youtube: https://youtu.be/E7-0wgcOleQ ©2022 Zimnoch Enterprise, LLC | All Rights Reserved | Win A Pageant®
Out-of-Market Luxury Purchases On the Rise:The general shift in mindset that's taken place the last two years will have a lasting impact on the world of luxury real estate. With remote work now more commonplace, buyers are no longer confined to either their existing or nearby markets. Consequently, out-of-market purchases are now growing in popularity as well, especially as home buyers seek out second and third homes that will provide them with the flexibility to comfortably work from home.As a luxury real estate professional, it's important to position yourself in such a way that your referral pipeline stretches outside of your local markets. It's critical to not only network with other out-of-market real estate professionals to expand your sphere of influence, but to have meaningful conversations with your existing clients to determine whether or not their own sphere of influence can further intersect with yours.Awareness-Stage Content and Decision-Stage Content in Luxury Marketing Campaigns:The easiest way to differentiate between these two specific content approaches is to position one before the other. Awareness-stage content refers to the majority of content that your potential clients, and even other agents, are going to be exposed to that helps brand you as a luxury real estate professional. Think of awareness content as educational content — content that seeks to inform individuals of whatever it is you're promoting. Whether it's a specific property you're highlighting or a specific market, awareness content provides your audience with valuable information they can use to help make a more informed decision.So, now that your audience has been informed and is ready to make a decision, what should you do next? This is where decision-stage content enters the conversation. With this type of content, you're helping guide the individual towards using your services as a real estate professional. For instance, you might provide them with client testimonials to help serve as third-party proof of what it's like to work with you. Think of decision-stage content as your call-to-action content. Whereas awareness-stage content will help them make a decision, decision-stage content will help them select to partner with you as part of that decision.Topics and Questions You'll Uncover During this Episode:What does the modern-day luxury mindset look like?Why it's important to constantly work towards expanding your referral networkThe difference between awareness-stage marketing and decision-stage marketingHow is seeking out a luxury lifestyle impacting today's real estate purchases?The importance of nurturing leads to create a more valuable sphere of influenceResources Mentioned within Episode:Official Website - Tobe AgencyConnect with Andrew Hong on LinkedInThe Institute for Luxury Home Marketing
https://fellow.app/supermanagers/patrick-ewers-mindmaven-the-gift-of-being-heard-how-to-nurture-relationships-and-have-impactful-conversations/ Voicing your positive thoughts about someone else could be the most powerful relationship habit. This is called positive alacrity. Patrick Ewers is the founder and CEO of Mindmaven, an executive coaching firm that's worked with 100's of leaders. In today's episode, Patrick talks about the superpower of fellowship and the importance of taking care of relationships, which is often never urgent on our to-do list. He also shares the most powerful relationship habit we should all incorporate inside and out of work to have a lasting positive impact on people. Lastly, we talk about watercooler conversations and how to develop deeper and more meaningful conversations with our colleagues by firing the second dart. Tune in to hear all about Patrick's leadership journey and the lessons learned along the way!
Navigating the Ups and Downs of Luxury Real Estate:It's no secret that the landscape of the real estate industry has changed over the last two years — especially when it comes to luxury properties. While adjusting to market conditions can be stressful at times, one way to mitigate this stress is to constantly work on expanding your sphere of influence and building out your referral pipeline. If the pandemic taught us anything, it's that out-of-market buyers are now more willing to enter into other markets, which is why it's critical that your referral pipeline include out-of-market real estate professionals who may be looking for referral partners to help their clients navigate a move into your specific market.A Healthy Referral Pipeline Needs Constant Attention:As a luxury real estate professional, you should always want to improve the way you do business. That could mean improving the experience you provide your clients with, enhancing the print materials you use to help market luxury properties, or constantly nurturing your sphere of influence to ensure that you're top of mind for all things luxury real estate related. In order to build a strong luxury real estate referral network, you need to build strong relationships with every individual who's part of that network.So how do you build on these relationships (and create new ones) in order to grow your sphere of influence? Attending conferences and other out-of-market industry events is one way to meet up with contacts face to face, and even make new connections during the process. Remember, traveling to see your contacts is a business expense, and an important one at that. Make the time to visit out-of-market referral partners as frequently as possible to build on your relationship with them. Additionally, remember that your referral partnerships should never feel one-sided. Giving referrals is just as important as successfully receiving a referral, so be sure to reciprocate referrals in order to establish a stronger connection with your partners.Topics and Questions You'll Uncover During this Episode:How the pandemic affected the way we buy and sell homesWhy outbound destination markets are so important in the upper tierThe importance of constantly nurturing your sphere of influence to promote future growth How to effectively build out your referral network to expand to new marketsWhy setting expectations with partners is the key to a healthier referral pipelineResources Mentioned within Episode:Official Website - Genuine Real EstateContact Patrick RyanConnect with Patrick Ryan on LinkedInThe Institute for Luxury Home Marketing
The Next Normal and the Booming Luxury Real Estate Market:With consumer and purchasing behavior having shifted as a result of the pandemic, the way we value homes is forever changed. Where do we go from here though, and which factors do we need to keep in mind as we move into the next normal?If 2020 was the year of resilience, 2021 was the year of reconciliation — a return to our next normal that will not only be impacted by health, wellness, and safety, but also by an evolving sense of which elements are truly desirable in today's luxury housing market.Another factor that is set to substantially drive the luxury market? The enormous growth in wealth, particularly over the past year. With 20% wealth growth seen throughout 2021, the number of people who now maintain a net worth of over $5 million grew by a whopping 600,000 individuals.With such an influx of new capital, many luxury clients have begun shifting some resources from more traditional investments to the properties they choose to live in. The driving factor of this shift continues to be a desire to enjoy a certain lifestyle that comes along with the property being purchased, continuing a trend in luxury that has become more and more prevalent over time, particularly over the past two years.The Rise of Secondary Markets and the True Real Estate Advisor:Luxury real estate inventory is perceived to be in short supply due to the ever-rising demand for new purchases, but that isn't necessarily the case. While most luxury markets are hotter than ever, more traditional secondary markets, and even new, emerging markets, are also being impacted by luxury market demand. These new growth areas rose in popularity over the last two years, and will remain attractive luxury markets in the near future, particularly with changes in lifestyle that have stemmed from the pandemic.New technologies have also emerged recently, allowing real estate professionals to work with an even more geographically diverse group of clients. Despite these technological advances though, it's imperative to note that the human connection has never been more important, and real estate professionals should embrace their roles as trusted real estate advisors. Afterall, consumers are looking for a sense of authenticity when it comes to partnering with a real estate professional. They're looking for someone who can not only direct their real estate needs, but also address their lifestyle concerns that will inevitably be impacted by their home purchase. That's why it's critical that luxury real estate professionals spend the necessary time and effort in curating their marketing campaigns so as to frame themselves as the trusted real estate advisor who can assist clients in all matters related to the luxury lifestyle they're hoping to embrace.Topics and Questions You'll Uncover During this Episode:What is the next normal going to look like for luxury real estate?How will the recent rapid growth in wealth impact the luxury industry?Primary, secondary, emerging, and global markets in real estateHow technology is impacting the way luxury homes are marketedThe evolving role of the real estate professional and the true real estate advisorResources Mentioned within Episode:The Report 2022Luxury Market Report: 2021 in ReviewView The Report 2022: Luxury Market InsightsColdwell Banker Global Luxury®The Institute for Luxury Home Marketing
Setting Yourself Up for Success in Spring:Do you know what one of the biggest concerns of sellers is these days? It's not being able to get above listing price for their own home — it's being able to find a new home once their home sells. To help curb this very valid concern, luxury real estate professionals need to get the process started as early as possible for their sellers. Rather than wait for your sellers to officially declare their intentions to sell, it's important to anticipate those intentions and start their luxury home selling/buying journey sooner rather than later to help set yourself up for a successful partnership.The key here is being able to create confidence in your sellers. You need to convince them that they will be able to find a new home despite perceived inventory issues, and you can help ensure this by strategically targeting potential home sellers in the markets your clients are most interested in purchasing a home in. Rather than simply wait for new inventory to become available, be proactive in bringing the desired inventory to your client. While most homeowners might not be very receptive to immediately selling their homes, chances are still good that you'll potentially be able to find at least one homeowner who has been strongly considering selling their home (and just hasn't started the process yet).Creative Targeting and Effective Agent-to-Agent Marketing:Remember, not all home sellers necessarily want to stay in the same geographic area after they've sold their home, especially in today's market. That's why it's so important to form strategic partnerships with real estate professionals in desirable markets your home seller may want to purchase a home in. Use the MLS to target real estate professionals in hot markets to potentially reach an even larger pool of potential buyers who might be interested in working with you. Not only does it create an opportunity for you to provide your client with an excellent experience they can tell their own sphere of influence about, but it also creates future referral opportunities from sellers interested in purchasing a home in your area.Another creative way to potentially secure new partnerships? Tap into the real estate investment market by targeting individuals who aren't necessarily looking to move into a new home, but are interested in potentially purchasing a home for investment purposes. Seek out properties that are for sale and investment ready, and target homeowners in higher price points who might be more receptive to purchasing the home as an investment property. Even though they may not be interested in moving into the property in question, they may very well be interested in purchasing the property if it features an investment-ready home they can add to their portfolio.Topics and Questions You'll Uncover During this Episode:How real estate professionals can tap into “other” marketsAn effective way to prepare for limited inventory setbacksCreating new interest in today's luxury real estate marketHow you can attract real estate investors to partner with youCreatively targeting buyers (and buyer agents) in today's luxury marketResources Mentioned within Episode:Official Website - REAL MarketingContact David CollinsREALTOR.com Cross-Market Demand ReportThe Institute for Luxury Home Marketing
Portia Mount is a marketer who advocates for, writes, and speaks on career and lifestyle issues for working women. Portia is the Vice President of Marketing for Trane Technologies, a global climate technology company. One of her side passions is hosting a podcast for aspiring women: The Manifista Podcast. Portia is also a co-author of several best-selling career advice books: "Kick Some Glass: Ten Ways Women Succeed at Work on Their Own Terms”, “Beating the Impostor Syndrome,” and “Leadership Brand.”What helps Portia progress in her career is learning from experiences and from different people. Portia sees building relationships as a two-way process that happens over time and consists of genuine interest, curiosity, and a willingness to connect. Networking is something we should all do consistently and intentionally, especially in a time when people crave authentic connections.She describes balancing her work as an executive, author, and mom as being possible because all of these activities involve the theme of working women. Portiaadvises that we should do things that give us energy, tap into our core passions, and feed other activities. Blocking time for priorities, automating certain tasks, and outsourcing non-value-added items is crucial to managing stress and investing in the right people and activities.Portia shares how to overcome the “imposter syndrome” – when people feel they are not good enough in their job. None of us are immune to making mistakes but these can be teachable moments. It's important to accept that we can be wrong, step up quickly, and forgive ourselves. We should ask for help and not ruminate. What drives and fuels Portia is her love for connecting with people and customers, as well as solving organizational problems. Her creative energy comes from sources outside of her daily job, such as reading and journaling. When she is stuck on a problem, Portia reaches out to her network for help and to gain an outside perspective. Leadership to Portia is established around setting a direction, getting a commitment to that direction, building a network, and creating an impact with a mission. Join us to hear Portia's advice on balancing executive career, side passions, motherhood, and nurturing relationships!
Knowing How to Balance Your Messaging Is Key:When it comes to marketing, knowing your audience is the first step in determining how you should approach your messaging. If you're targeting a specific market, you need to make sure that your messaging plays off of the ideas that are important to the individuals in that specific area. Remember, if your messaging isn't striking the right balance between self promotion and providing your audience with something of value that they care about, you risk your messaging failing to have the impact you'll need to turn these contacts into potential clients.Furthermore, the platform you're using can also play a factor in how you approach your messaging strategy. For instance, your newsletter audience is likely going to interact with your messaging in a different way than your social media audience will. While there may be crossover between segments, always remember to follow best practices for each individual platform you incorporate into your marketing campaigns.Building Your Brand with Digital Media:Expanding your sphere of influence by making the most of each digital platform is one of the most effective ways of building your referral pipeline. Whether you're trying to spark more of a conversation on Facebook, posting stunning professional photos of properties on your Instagram account, or providing a more in-depth analysis of a particular subject on YouTube, every marketing channel you focus time and energy on should have its own accompanying strategy.So, if each platform has its own strategy, what's the common denominator amongst all these different platforms? The answer is simple — branding.Using social media and other digital platforms to continually push your brand image is an effective way to establish yourself as the go-to authority for all things real estate related in your target markets. Curating a brand image, and continually reinforcing that image, is the best way to sustain that image. If it's your goal to become the expert in the markets you're targeting, be sure to provide a consistency in the branding you're incorporating into your digital media marketing efforts so that potential clients immediately recognize you and differentiate you from the competition.Topics and Questions You'll Uncover During this Episode:How to write the ideal newsletter based on your target audienceWhat kind of social media content you should incorporate into your marketing strategyHow you should adjust your approach on different platformsIncorporating your personal branding to drive your overall branding strategyTechnological improvements in the world of luxury real estateResources Mentioned within Episode:Official Website - Alexander Brandau IVSubscribe to Alexander Brandau IV on YouTubeContact Alexander Brandau IVThe Institute for Luxury Home Marketing
Do you wish you could pick your priorities and focus on the things that will grow your business? What if I told you that you could identify those important tasks and stay focused on the to get the results you want just by making a few tweaks to your goal setting process and the actions you take. So if you're ready to be more intentional in your business and create success on your own terms, then this episode is for you! Links mentioned in this episode: Episode 62: 3 Sexy Systems You Need for Startup Success Episode 72: 3 Systems You Need in Your Sustainable Growth Strategy Episode 86: How to Use ConvertKit Automation to Nurture Relationships and Grow Your Business with Bev Feldman Schedule a Systems Strategy Session Connect With Me Online On Instagram @the_shannonbaker Find the full transcript for this episode here: https://theshannonbaker.com/how-to-prioritize-your-business-growth
Continually Growing Your Luxury Database:The key to a healthy luxury database is constantly building up your referral network. Whether your referrals are coming from past clients, your digital web properties (such as your YouTube channel), or from other real estate professionals in your network, it's important to look for referrals from a variety of places.And the key to maintaining your database? Reciprocating referrals. Remember, if you're unwilling to refer business to others, there isn't much incentive for them to refer business to you either.Expanding Your Reach Via Digital Marketing:Digital marketing plays an important role in any luxury real estate marketing strategy. Shayla explains that she devotes a lot of time to her carefully curated YouTube channel, posting videos that help show her personality, establish her as a local real estate authority, and even connect her to the community at large when she interviews local businesses, such as the humane society. In addition to YouTube, she also showcases content on Instagram, Facebook, and LinkedIn, noting which videos and content pieces perform best, and adjusting her overall strategy accordingly.When it comes to any digital marketing campaign, ensuring that your content is properly optimized — the way Shayla does — will not only help your content rank better within search results, but it will also increase your number of impressions, which could in turn lead to additional referrals. Shayla even uses her email signature to highlight relevant market updates, the MLS, and her YouTube videos, constantly mixing it up to provide her email recipients with new information they may find value in.And where does Shayla learn about these helpful strategies she's implementing in her marketing campaigns? Podcasts (like this one).Topics and Questions You'll Uncover During this Episode:How a digital marketing approach can play a critical role in building your referral networkHow to properly tend to luxury database in order to enjoy continual growthWhy you don't need to hire a professional videographer to shoot your YouTube content (and why you do need one when crafting content around client homes)Shayla's approach to YouTube optimization and expanding her overall presence by expanding her digital presenceResources Mentioned within Episode:Official Website - Shayla TwitSubscribe to the “Get Sarasota Real Estate Fit with Shayla Twit” YouTube ChannelContact Shayla TwitThe Institute for Luxury Home Marketing
2022.8.6The Living Full Out Show with Nancy Solari encourages you to be open with others. Perhaps you struggle to communicate your emotions. Maybe you are afraid that you won't be accepted by the people around you. Expressing yourself is a healthy way to improve your connections and live full out.Our first caller, Anna , asks Nancy how to juggle an internship, a job and summer courses at once. She feels sleep deprived and overcommitted. Nancy shares her advice on how to improve your mindset to take on the day as well as tips on how to get a restful night's sleep. Listen in to learn how you can conquer your days no matter how scary your to-do list may look.Our inspirational guest, Amy Gravino, was diagnosed with aspergers, a form of autism. Because of this, the outside world saw her as different, attracting bullies starting as early as second grade. After feeling as if she had to justify her existence her entire life, Amy eventually went to college and found people who understood her. Although her struggles seemed to be lessening, she soon was faced with heartbreak and betrayal. Tune in to hear how Amy takes on the stigma behind sexuality and autism by being open with others.Our final caller, Christine, tells Nancy that she has returned to work full time and is overwhelmed with responsibilities to others. She feels as though there is no time to nurture herself. She enjoys her roles as career woman and mother, however she wants to also do the things that make her happy. Nancy gives tips on how to budget your time and maintain a healthy outlook. Listen in as Nancy outlines how to balance work, home and self care.Maybe you are afraid of feeling like a burden. Perhaps you feel like you will not be taken seriously. Being your most authentic self and opening up to others is essential to truly living full out.
Why Addressing Every Square Inch of a Luxury Property is Important:In the world of luxury real estate, one of the most effective ways to set one property apart from the rest is to properly stage the home — and partnering together with an experienced luxury home stager is the key to professionally showcasing the property and unlocking the home's true equity.When a home is professionally staged, items are not merely being arranged so that they're pleasing to the eye. Rather, effectively staging a home helps potential buyers envision the lifestyle that would come along with their purchase. Properly staging a home will help reveal the home's maximum value in a way typical marketing strategies aren't able to fully tap into. When it comes to showcasing luxury properties, professionally staging those properties is absolutely essential.Topics and Questions You'll Uncover During this Episode:What is luxury home staging and styling?How do you properly stage a home to prospective buyers?What do buyers look for in luxury homes?How has the luxury market recently evolved?Resources Mentioned within Episode:Official Website - Lori Pedersen Home Staging + StylingOfficial Website - Nissan MichaelsConnect with Lori Pedersen on InstagramConnect with Nissan Michael on InstagramThe Institute for Luxury Home Marketing
How Different Generations Use Technology:When it comes to pointing out the differences between Millennials and Gen Z versus Gen X and Baby Boomers, technology is usually one of the biggest differentiators. Younger generations grew up with the technology we use today, or at least comparable, earlier versions of it. While it might take older generations a bit more time and effort to find and learn their way around new online communities, maneuverability is more or less second nature for Millennials and Gen Z.While it's safe to argue that this younger generation is more adept at adapting to new technologies, it's also very true that this generation has become very reliant on what they hear from fellow members of the tribes they subscribe to. As a result, these younger generations are a little less trusting of institutions (and marketing messaging from said institutions), and are in fact very good at tuning out advertisements that clutter their news feeds and inboxes.So what does this mean when it comes to real estate? Creating loyalty amongst the younger generation will naturally lend itself to expanding your reach as a real estate professional, simply because those who are loyal to you will potentially be more likely to refer you to their fellow tribe members. Building your own loyal base of clients and potential clients is key to sustainable growth, a healthy referral pipeline, and establishing yourself as a sought after professional in the luxury real estate space.Prosocial Rewards and the Peak-End Rule:One of the most effective strategies at capturing new referrals is by offering what's known in psychology terms as a prosocial reward. These specific types of rewards refer to benefits that you as a professional don't necessarily offer to potential clients, but, instead, your existing client base offers on your behalf instead. Consequently, these benefits aren't being framed as having come from the professional, but rather having been given to a potential referral directly from an existing client (as a gift, so to speak).With prosocial rewards, the person delivering the benefit, an already trusted source of information for the potential client, gets to play the role of insider as they give their friend something of value, all on the behalf of a brand or professional without the brand or professional having to really get closely involved in the process. This is a great strategy for securing new referrals from typically already qualified leads.Another helpful tip when asking for referrals centers around the concept of the peak-end rule, a psychological term that refers to the highlight and culmination of one's experiences as the lasting memories most easily recalled. Generally speaking, the peak and end are the two aspects of an experience that a potential client will remember most vividly. When asking for referrals of any kind, the best time to do so is as close to the peak of satisfaction as possible, namely because your client will never be as satisfied with your services as they are at that very point. By always keeping the peak-end rule in mind, you greatly increase the likelihood of filling your pipeline with qualified leads.Topics and Questions You'll Uncover During this Episode:Who are the next generation of homeowners?What is a niche tribe in marketing terms and how can you appeal to these groups to build out your pipeline?How can a real estate professional create a network among fellow real estate professionals?How and when is the best time for a real estate professional to ask their clients to refer them out to their network?Resources Mentioned within Episode:How to Reach Barry KirkOfficial Website - Chapman & Co. Leadership InstituteConnect with Barry on LinkedInThe Institute for Luxury Home Marketing
2022.8.2The Living Full Out Show with Nancy Solari encourages you to be honest. Maybe you're unhappy in a relationship but are convincing yourself otherwise. Perhaps you want to quit your job and are keeping it from your boss. Even though we may think dishonesty will protect others from getting hurt, being transparent is ultimately the best way to connect with your loved ones and stay true to yourself.Our first caller, Gabrielle, needs advice on how to deal with anxiety in nursing school and maintaining healthy relationships. Nancy reminds her that stress can come from more areas of our lives than we think, so she should focus on scheduling moments to communicate with friends and family. Tune in to gain strategies on how to manage your time.Our inspirational guest, Patrick Chester, talks about his 15-year-long addiction with gambling. Patrick's struggle led him to lie to his business partners, family, and wife. As he continued to spiral downwards, he ended up spending time in rehab and jail. Listen to hear how Patrick's family inspired him to become truthful with himself and those he had hurt in order to begin his journey to recovery.Our last caller, Shwe, wants guidance on how to get work experience before her MBA program, which starts in 2 months. Nancy advises her to look for some background in the job area she wants to eventually pursue. Tune in to hear how you can still find some meaningful opportunities that will set you up for future success, even when you're pressed for time.Perhaps you have bad news you need to tell a friend but are unsure how to break it to them. Maybe you are hiding a side of yourself that you fear others will see. In order to be the best version of ourselves, we must fully acknowledge our true feelings and the impact of our actions. Live full out by being courageous and having those tough conversations.
Four Different Types of Loyalty:Barry explains that there are four different types of loyalty that can be split into two different categories: transactional loyalty and relational loyalty. Within transactional loyalty, you'll find two specific types of loyalty. Mercenary loyalty centers around the possibility of someone else being able to deliver a similar kind of transaction, and is based more on the end result itself than the service received. With inertia loyalty, clients tend to remain loyal to your brand simply out of convenience, often because they don't have more than one option to choose from. In this instance, think of the type of relationship you may have with your cable company, and that more or less categorizes what inertia loyalty is all about.Within relational loyalty, there are also two specific types of loyalty that Barry discusses. True loyalty centers around the experience you're able to deliver to your clients, and often involves one going above and beyond in the service that was offered. The final type of loyalty is the one that is often the most difficult to earn. Cult loyalty is based on the value alignment clients are able to connect with throughout the purchase, and this idea is reinforced when they see other people also make similar purchases. This social proof keeps clients wanting to come back for more, mainly because of the values espoused by the brand and the connection they feel to the remainder of the client base.The Next Generation of Homeowners:Because of the prevalence of social media, millennials are a generation raised on tribal identity. Growing up, they were able to utilize a variety of social media sites and quickly find their niche tribe in the process.When it comes to doing business, millennials are seemingly less price-conscious (despite struggling slightly more financially), and more connected to the values they associate with different brands. Chapman & Co. Leadership Institute ran a study on whether the values espoused by a business actually influence purchasing behavior, and 55% of respondents agreed that those values did in fact influence their purchasing behavior. Among those who identify themselves as brand loyal, it's significantly more likely that the values of a particular business or professional drive their purchasing decisions as a result.Topics Covered and Questions You'll Uncover During this Episode:What does retention mean in luxury real estate?What is client engagement in the upper tier?What are the four types of loyalty and how do these apply to real estate?Who are the next generation of homeowners?Resources Mentioned Within Episode:How to Reach Barry KirkOfficial Website - Chapman & Co. Leadership InstituteConnect with Barry on LinkedInThe Institute for Luxury Home Marketing
I chat with Brian Landis Folkins, a super talented actor in both film and theatre, about nurturing relationships, struggles and triumphs of collaboration on set, and much more.Check out the BLF website: https://brianlandisfolkins.comBrian's IMDB page: https://www.imdb.com/name/nm1870529/Brian's Instagram: https://www.instagram.com/brianlandisfolkins/Filmmakers have the power to evoke emotion, inspire thought, and drive universal change in this world. Welcome to Filmmaker Secrets.Storytelling Secrets: https://www.filmmakersecrets.com/storyFREE Shot List Template: https://www.filmmakersecrets.com/shotlistHit me up on...Instagram: http://www.instagram.com/filmmaker.secretsFacebook: https://www.facebook.com/filmmakersecretsYoutube: https://www.youtube.com/filmmakersecretsTikTok: https://www.tiktok.com/@filmmakersecretsHomepage: https://www.filmmakersecrets.com
Do you find it difficult to appreciate others?Would you like to learn how to live your best life by enhancing your social relationships?In this bonus episode of 'Happy and Healthy Mind with Dr. Rozina,' I discussed three practical ways that would help you make the best days of your life by connecting more with people. THREE WAYS TO GET THE FREE RESOURCES SHARED IN THIS PROGRAM SIGN UP AT https://bit.ly/HHMGSUTEXT: Word "Joyful" to 38470. JOIN FB Group: Happy and Healthy Mind with Dr. Rozina'; http://bit.ly/HHMwDRGLOVE THIS VIDEO and CHANNEL? HERE are YOUR NEXT STEPS!1) SUBSCRIBE to my channel! 2) SHARE THIS EPISODE WITH A FRIEND3) GRAB YOUR FREE AUDIO GUIDE: “Relax on the go” https://www.stresstojoy.com/newsletter4) SIGN UP FOR YOUR FREE Stress to Joy AUDIOBOOK on AUDIBLE: https://adbl.co/2w9LL5W5) GET MY BOOKS/GUIDED GRATITUDE JOURNAL/AUDIOBOOKShttps://drrozina.com/books/6) ENROLL IN STRESS TO JOY ONLINE COURSEhttps://www.stresstojoy.com/onlinecourse7) BOOK ME FOR YOUR SPEAKING, LEADERSHIP TRAINING, CORP. CONSULTING: https://drrozina.com/8) MAKE AN APPOINTMENT FOR TREATMENT: https://shifahealth.org/request-an-appointmentLET'S CONNECT!
How Andrew Attracts Luxury Home Buyers in the Niagara-on-the-Lake Area:With Niagara-on-the-Lake being recognized as one of prettiest towns in the world, the demand for available inventory is always high. To attract the right buyer, Andrew explains that he wins his listing presentations by tapping into his existing network and database. In fact, 85% of his business comes from agent-to-agent referrals. Additionally, he also partners with over one hundred luxury real estate listing sites to help get the word out to potential buyers throughout the world, utilizes traditional print marketing to help attract buyers locally, and (of course) takes a very strategic approach to building his social media presence and expanding his reach digitally. For Andrew, the first step though is always targeting his own personal network.Why It's Important to Have Marketing Resources You Can Depend On:While Revel Realty Inc. has its own internal marketing team, Andrew points out that it's crucial for all real estate professionals to have reliable marketing resources at their disposal. Real estate professionals need to focus on lead generation, not building their own graphics and videos to use throughout the advertising process. For Andrew, it's important to seek out and partner with individuals who align with your own vision, and rely on those individuals to handle the creative details involved with the production process. Each one of Andrew's own social media managers utilize their own expertise and creative vision in a way that compliments the way Andrew wants to market himself. The best advice Andrew can give? If you decide to partner with someone based on their portfolio, don't micromanage them — rather, let them go to work in creating content for you that has a similar look and feel to what they've previously done so well and trust in their process as an expert resource.Topics Covered and Questions You'll Uncover During this Episode:How do you sell to a luxury home buyer?What are the common marketing mistakes that luxury real estate professionals make?How do you reach potential buyers beyond your region in order to create more consistent transactions?Why is it important to have talented marketing resources at your disposal?Resources Mentioned Within Episode:How to Reach Andrew PerrieOfficial Website - Revel Realty Inc., BrokerageFollow Andrew on InstagramConnect with Andrew on LinkedInThe Institute for Luxury Home Marketing
Where to Start with Lighting and What “Lit Correctly” and “Dim Correctly” Means:With lighting design, Lynne always starts with the lifestyle of the client, regardless of whether she's starting from the ground-up or retrofitting an existing home. From her experience In Florida, Lynne often sees her clients replacing burnt out bulbs with light bulbs that are less than ideal. The rendering typically falls off over time, the dimming sometimes stops working, and Lynne is brought in to correct the situation.When a home is “lit correctly” it means that the lighting is consistent throughout the space. Color consistency is present throughout the home and dim-ability functions as it's supposed to. A properly lit home should create ambiance and just “feel right.”Lighting in the Real Estate Industry:To Lynne, lighting is typically one of the last things clients look at when it involves real estate. Ideally, proper lighting placement should be decided on during the construction phase of the home, specifically during the architectural stage. This allows designers to recommend the right product for the space, design the lighting scheme based around the lifestyle of the client, and provide the client with an accurate budget of what it will cost to properly light a home in today's world.Why is this so important? From Lynne's perspective, people are typically home more often at night than they are during the day, and real estate professionals often fail to familiarize themselves with the existing lighting setup. She strongly recommends viewing properties at night to get a more accurate feel for the overall aesthetic and consistency — and to determine what needs to be fixed before the house is put on the market.Topics Covered and Questions You'll Uncover During this Episode:What is the technology behind the lighting in luxury homes?How has lighting evolved from fluorescent to LED?Why is lighting important and why should real estate professionals and homeowners consider it when selling and building a house?What is the future of lighting in luxury homes?Resources Mentioned Within Episode:Official Website - Illuminated DesignHow to Reach Lynne StamboulyThe Institute for Luxury Home Marketing
To celebrate Thanksgiving, nurture your relationships with influential people in your industry. The more you nurture these relationships, the more they will grow into strong collaborative Partnerships. Cloris Kylie shares actionable tips to nurture your relationships with influencers.
What C3 Stands For and John's Marketing Vehicles:C3 stands for Character, Culture, and Commitment, which are the three things John Simmons and his partner, Jesse Laner, focus on. What makes C3 different from other agencies — and one of the reasons why John is able to so effectively get his company's message out in a competitive environment — is the trust that he and his partner have earned throughout the Northern Colorado area.What to Keep Doing as a Real Estate Professional:When John used to teach, he had what he called a “Wheel of Fortune” that he would incorporate into his lessons. Within the real estate industry, he uses it to identify how much time real estate professionals have and what their priorities are. John then creates an action plan according to the time these real estate professionals can allot for income-generating activities, and suggests this approach should be consistently implemented in order to maximize output.“What are you handing out that's of value to these buyers and sellers walking into your open houses?” John asks. In response, he teaches his team that, in order to stand out amongst potential clients, they need to always provide those potential clients with valuable content.Topics Covered and Questions You'll Uncover During this Episode:How C3 puts heavy focus on their marketing to further differentiate themselves from other competing brokersWhy only taking professional photos should be an absolute must for any real estate professional looking to take their listings to the next levelWhy having high standards for print and online marketing is so essentialWhy maximizing social media accounts to connect with potential clients in both a personal and professional capacity is keyUnderstanding that some marketing pieces — namely photography, seller guides, buyer guides, and features in luxury magazines — should not be skimped on to save costsWhy real estate professionals should always be open to communicating with their clients who already know, like, and trust them in order to continue nurturing the relationship
Topics covered and questions you'll uncover during this episode:Why “segmenting” your email list is key for sending the right marketing messages to the right people, creating a bespoke experience, and getting better resultsThe importance of understanding technology's role in facilitating the customer or client experience, and why it's still essential to provide excellent face-to-face communication and serviceHow to think about the content you create and share, and how to create content that's actually useful for your email listA simple approach to getting started with online content and marketing if you aren't posting or creating content strategically already, whether you want to do it yourself or outsource the workResources mentioned within the episode:Tobe AgencyThe Luxury Market ReportThe Institute for Luxury Home Marketing
It's time to Break it Down with Rita! Want to start attracting more of your ideal clients, with ease? In today's episode, I am sharing the simple 4-step process you need to attract a steady stream of clients and customers so you can fill your openings and make more sales! Ready for the actionable steps you need to create a robust client enrollment system that you can use on repeat in your business? Let's Break it Down! This episode is for you if you want to learn: The 4-step client enrollment system you need in your business - to fill your client openings and create more consistent revenue! Why you need to narrow your target market - and how to do it The #1 thing that will help you understand your target audience How to create a marketing system that resonates and pulls people in (and why you need to fall in love with it!) The 3 BIGGEST ways to grow your business - and which one is my favorite! How to create a 3-part sales process to successfully convert potential customers My mindset tips to help you implement this strategy in your business And more! Replay of the “Client Attraction Masterclass: The 3 Things You Need to Grow Your Audience and Nurture Relationships so You Have a Steady Stream of New Clients and Customers”: https://ritamademedoit.lpages.co/clientattractionmasterclass/ Join me in my FREE private Facebook community, the All-In entrepreneur: https://www.facebook.com/groups/theallinentrepreneur/ Connect with me on Instagram: https://instagram.com/ritagoodroe
Email automation is one of the easiest methods you can use to nurture relationships that bring about business growth. But getting this set-up can be overwhelming because there are a number of platforms to choose from, not to mention writing the content may not be your strong suit. Some common questions you may have are: What is an email sequence? How many emails should it include? What should I include in the emails? How can I set up automation in ConvertKit to save time? Well you're going to get the answer to these questions and more in my chat with Bev Feldman! She shares tips to help you make the connection with your subscribers AUTOMATICALLY, she talks about how a nurture sequence can keep your digital product front of mind, and more. Connect with Bev Online On Instagram @your.personaltechfairy Grab Bev's ConvertKit Optimizer Guide Links Mentioned In This Episode Episode 72 - 3 Systems You Need in Your Sustainable Growth Strategy Connect With Me Online Follow Me On Instagram: @the_shannonbaker Follow the Podcast Facebook Page Find the transcript for this episode here: https://theshannonbaker.com/create-email-automation-with-convertkit
YouTube Channel (Video Interview) LinkSummary: Host Phylanice Nashe has an excellent conversation with Nashville Native and one of Nashville Business Journal's 2021 Power 100 business influencers, Studio Bank Co-Founder, Harry Allen. Harry shares his journey on becoming a member of the Small Club of Black Banking Co-Founders, how he selected his title of Chief Relationship Officer and how he's become a guru on developing & nurturing meaningful business connections. Harry also shares how he maintains a positive work/life balance by putting family first while growing a business and how that philosophy carries over to Studio Bank's work/life balance policies. Listen in to these Nuggets of Wisdom you'll be inspired to develop those key relationships, pour life into your business and successfully balance work and family!!!Discussion Topics:COVID - Affects on business and familyBusiness Banking landscape during COVIDOrigin Story - A Nashville Native w/a long Banking Industry HistorySmall Club of Black Banking Co-Founders - "We should start a Bank!!!"Jumping into Entrepreneurship - Creating Your Own PathThe Birth of Studio Bank My Title "Chief Relationship Officer" - The Value of RelationshipsWork/Life Balance - Develop Your Non Negotiables Early OnWork/Life Balance - Being Home For Dinner & Family Vacations Call To Action - If Your'e in Nashville, Check Out Studio BankNugget of Wisdom: Don't be Afraid to Take the First Step Toward Your Entrepreneurial Vision - There's never a perfect timeDevelop & Nurture Relationships with Mentors - Business Is Not a Solitary Journey Host: Phylanice Nashe's Social MediaLinkedIn: Phylanice Nashe J.D.IG: @phylanicenasheFB: Phylanice NasheSubscribe: "The Phylanice Nashe Experience Podcast" YouTube ChannelGuest: Harry Allen's Social Website: Studio BankLinkedIn: Harry L. AllenIG: Harry L. AllenEmail: harry.allen@studiobank.com
Topics covered and questions you'll uncover during this episode:When to use a sales script and when to improviseWhy practicing Yastrow's habit of “input over output” is key for closing more business deals and creating stronger client relationshipsHow to create “conversational momentum” to keep your prospect focused only on you and your conversation, versus the handful of other people and tasks competing for their attentionThe different types of conversations that lead to creating an authentic connectionWhy it's important to “size up the scene” when you're walking into a meeting with a prospect or clientHow getting your prospect talking about themselves actually helps sell your service more than talking about your credentialsThe right way to communicate your success without making prospects feel like you might be too busy to work with themResources mentioned within the episode:REAL MarketingDitch the PitchThe Institute for Luxury Home Marketing
Topics covered and questions you'll uncover during this episode:Why getting outside of your market to network and train can benefit your luxury real estate practice and skill setThe importance of designations and how they help distinguish you from the competition in a saturated marketWhy it's helpful to mentor new luxury real estate professionals who are coming into the industry and how the mentor benefits as wellHow to be open to change in the industry, whether it's buyer and seller needs and desires or changes in technologyWhy contracts and negotiations are getting more complicated and how to navigate them betterThe importance of being authentic and making strong connections with clients and peersWhy having a “spirit of abundance” can help you reach your goals as a luxury real estate professionalResources mentioned within the episode:REAL MarketingParks Real EstateThe Institute for Luxury Home MarketingThe Certified Luxury Home Marketing Specialist Designation
CLASSIC REPLAY EPISODE 44: As we continue looking at our model of discipleship we call "DNA", we look again in the gospel of John where Jesus says, "A new commandment I give to you, that you love one another: just as I have loved you, you also are to love one another" (John 13:34-35). In the context of loving one another like Christ, disciples of Jesus seek to build relationships built on initiative, truth and grace. This is the "N" in our DNA – what we call "nurturing relationships."
Think the money is in the list? Think again. Because the real money is in the follow-up. In this episode, I'm focusing on a B2B prospecting strategy that isn't all about building a big list. Without a great back end to support your pipeline efforts, you'll wind up with a huge list of names that do little but cost you money. And nowhere is that more true than with a high ticket offer. Because a good B2B prospecting strategy is much more focused on outreach and personal relationship building. But you do still need a list of contacts to work from – a pipeline. So I'm opening up the discussion about what the difference looks like and the ways you can approach it in your business if you're selling into organisations. What we cover: -- Building a Pipeline Versus Building a List -- The Most Underutilised Page On Your Website -- Why Email Still Works to Nurture Relationships -- 3 Promotional Strategies You Can't Afford to Ignore -- How a B2B prospecting strategy differs to B2C Resources and support in the show notes at jayallyson.com/podcast/b2b-prospecting-strategy/.
Topics covered and questions you'll uncover during this episode:Why it pays to take your time bringing a home to market versus rushing to get it listed and soldHow to overcome the “have you sold anything in this neighborhood?” question — even if you haven'tThe importance of giving prospects branded, data-driven market informationThe reason you should stick with your branding, even if you're ready for a changeWhy postcards aren't helping your marketing strategy and what to use insteadResources mentioned within the episode:Supreme AuctionsREAL MarketingThe Institute for Luxury Home MarketingLuxury Market Report
Topics covered and questions you'll uncover during this episode:How to budget your marketing dollars when you're a new or seasoned luxury real estate professionalThey key to making clients feel like your services and marketing were worth every pennyThe biggest mistake luxury real estate professionals make when they're busyWhy lowering your marketing budget when business is slow can hinder long-term growth, and what to do insteadThe importance of the vocabulary you use around marketing and business with your clientsWhy bringing your luxury listings to market properly and with high-quality marketing materials matters at any price pointWhat consistent marketing can do for your luxury real estate practiceResources mentioned within the episode:Supreme AuctionsREAL MarketingThe Institute for Luxury Home MarketingLuxury Market Report
Topics covered and questions you'll uncover during this episode:What to consider when choosing your first brokerageThe importance of asking for help and mentorship when you're first starting out or returning to luxury real estate after a hiatusWhy joining local causes, groups, and community activities is still an essential part of networking, even if you have a strong digital marketing strategyHow Liz continued to network during the pandemic via virtual “socials” through her local groupsResources mentioned within the episode:REAL MarketingThe Institute for Luxury Home MarketingLiz Heinkel's Website
Topics covered and questions you'll uncover during this episode:An overview of how the luxury market has changed since the beginning of the pandemicCreative ways luxury real estate professionals and their buyers are managing low inventory levelsWhat affluent clientele want now versus when the pandemic startedHow attached homes are becoming popular with younger clientele who want to get their foot in the door while others are looking at larger homesThe importance of becoming a data authority in your market and how to use the Luxury Market Report to better connect with clients and prospectsResources mentioned within the episode:REAL MarketingThe Luxury Market ReportThe Institute for Luxury Home Marketing
Let's hear it from Deirdre Harter, a CPA and Business Strategy coach, and our Lifetime Founding 100 member, Carmen Reed-Gilkison on why they chose MemberVault to host their products and offers and exactly how they're using it in their business. If you're curious to learn how these power duos use MV to build and nurture relationships, then this podcast episode is made for you! Access the full transcript here: https://membervault.co/EncoreEmpire Visit their MV site here: https://encoreempire.vipmembervault.com/ You can find them at: Website: https://encoreempire.com/ Facebook: https://www.facebook.com/EncoreEmpire LinkedIn: https://www.linkedin.com/company/encore-empire Youtube: https://www.youtube.com/channel/UCqRipKpH-sN0PbEbcVqmovA ------------------------------------------------------------------------ If you haven't started using MemberVault yet for your online business, be sure to check out our no credit card required, free plan at membervault.co And whether you're a new user or have been around for a while, be sure to come chat with our community over on FB at membervault.co/collab
Topics covered and questions you'll uncover during this episode:How to identify and produce “moments that matter” in your clients' experience with youRecognizing the difference between telling someone you're an expert and actually demonstrating you're an expertWhy clients shouldn't be privy to all the behind-the-scenes happenings that take place when buying or selling a homeBalancing boundaries and empathy when you're involved with luxury real estate transactionsThe importance of solving problems before bringing them to the attention of your clientsWhy it pays to not burden your clients with unnecessary stressResources mentioned within the episode:REAL MarketingCustomer Experience Template DownloadThe Institute for Luxury Home Marketing
Topics covered and questions you'll uncover during this episode:How to identify and produce “moments that matter” in your clients' experience with youThe unique approach Jim uses to give closing gifts that win him repeat business and referralsThe importance of knowing how and what you want your client to feel, think, and do from start to finishHow to position yourself as your clients' go-to real estate professional for lifeThe difference between being in the “transaction” business and being in the “relationship” business — and why it pays to put relationships firstWhy listening to understand, rather than interject, is the foundation of an excellent client experienceResources mentioned within the episode:Supreme AuctionsCustomer Experience Template DownloadThe Institute for Luxury Home Marketing
Topics covered and questions you'll uncover during this episode:Why staging and styling are non-negotiable, even in a fierce seller's marketThe difference between “staging” vs. “styling” to make a space feel more welcoming and completeHow the Ayans put their own spin on traditional staging to craft “aspirational” spaces that sellAn approach for minimizing discomfort and disruption for the client in the midst of getting their home ready for marketWhy outdoor staging is essential (especially in warmer climates)How to tell clients that their home's appearance needs work before listing or photographyFinding “anchor points” in each home to highlight its unique selling points and create an experience for potential buyersStrategies for using the Luxury Market Report, case studies, and charitable organizations to promote and differentiate your services and expertiseResources mentioned within the episode:Supreme AuctionsThe Lifestyle CollectionThe Luxury Market ReportThe Institute for Luxury Home Marketing
Topics covered and questions you’ll uncover during this episode:The real reasons behind the unprecedented seller’s market over the last year, and why it’s not just low interest rates fueling this marketHow the Tax Cuts and Jobs Act of 2017’s $750,000 mortgage cut for new home purchases is affecting buying decisions in the upper tierWhat makes an ultra-high-net-worth or high-net-worth individual’s finances “complex”Why most high-net-worth and ultra-high-net-worth individuals consider their tax professional their #1 most trusted adviserHow CPAs advise their affluent clients on real estate decisions, and why it’s primarily based on the amount of interest that is deductibleThe influence of limited itemized deductions for high-net-worth and ultra-high-net-worth individuals on their decision to relocateThe importance of networking among luxury real estate professionals and CPAsHow Biden’s proposed tax plan affects the upper tier and why 2021 may be a better time for upper tier clients to sell their home if the proposed tax bills are passedThe current guidelines governing tax exemption on capital gains for single individuals and married couplesResources mentioned within the episode:Supreme AuctionsArmaninoThe Luxury Market ReportThe Institute for Luxury Home Marketing
Topics covered and questions you’ll uncover during this episode:Why it may be more valuable to cultivate professional relationships rather than client relationshipsHow sharing useful, valuable data like The Institute’s Luxury Home Market Report can bring you beneficial partnerships and new clientsWhy luxury real estate professionals should know markets — and PEOPLE — outside their local areaNew ideas for referral sources and how to connect with themApproaching wealth managers and other professionals as a referral source — how to find opportunities that benefit all partiesReferral surprises: why the actual client may not be who you think it’s going to beThe power of the SPECIFIC askBuilding relationships through genuine philanthropic activitiesResources mentioned:Supreme AuctionsThe Luxury Market ReportThe Institute for Luxury Home Marketing
We sat down for a conversation with a true White Center treasure! Darlene Sellers has been Program manager at Steve Cox Park for 20+ years and has seen a lot over her years of building and nurturing relationships in our community! We aren't exaggerating when we say that every kid in the White Center community has come into contact or will eventually come into contact with Darlene and the team at the Log Cabin! Her tireless devotion to White Center youth and their families is an asset to this community that is beyond measure. We are grateful for her work in the community, her presence in the lives of White Center young people and her friendship with all those who come come into contact with her. Happy that you'll get to hear from her today! Recorded at Roots Church
Topics covered and questions you’ll uncover during this episode:Positioning yourself for success in a low-inventory environmentA paradox: Why are more experienced agents losing more listings in this market?Why knowing your market does NOT mean knowing your comps right nowWhat "relevant properties" means in current conditionsHow being a "Wise Advisor" will pay off now and in the futureDo you need to spend time and money marketing yourself right now?Why getting control of your buyer is more important than ever, and how to do itUsing your "frenemies" to match buyers with sellersThis too shall pass: Don’t stop building your relationshipsResources mentioned within the episode:REAL MarketingForward CoachingThe April Luxury Market ReportThe Report from Coldwell Banker/ILHMThe Institute for Luxury Home Marketing
Happy Wednesday My Friends! How many of your relationships are based on integrity? How many of you thought that those you surround yourself with needed to have the same interests and personalities as yourself? Join me as I discuss how to find the right relationships to nurture with integrity. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app (https://anchor.fm/app) --- Send in a voice message: https://anchor.fm/jbmotivate5280/message Support this podcast
As we continue looking at our model of discipleship we call "DNA", we look again in the gospel of John where Jesus says, "A new commandment I give to you, that you love one another: just as I have loved you, you also are to love one another" (John 13:34-35). In the context of loving one another like Christ, disciples of Jesus seek to build relationships built on initiative, truth and grace. This is the "N" in our DNA – what we call "nurturing relationships."
If you are not asking how to create fitness marketing videos better, faster, and more effective at supporting your ideal clients, you're nuts. If you already do it, you can always do it better. I don't watch a single YouTube video without learning something. Whether it's something to do or not to do, I am an eternal student! Organic Traffic is Not Dead I've grown my YouTube channel to 118,000 almost entirely organically. And, honestly I can say that when I do “pay to play” it isn't as effective as the right video performing organically because I've shared it and amplified it regularly after it initially posts. So… while I'm about to share gold with you… don't forget that step 5 is just as important. That is, continuing to share it consistently with slightly different words or images. In this episode! This 4-step plan to create fitness marketing videos is one of my earliest lead magnets when I first began coaching and consulting with fitness professionals as a primary niche more than a decade ago. Starting then would have been a fantastic idea. And starting today is the next best time. I'll give you more tips in some upcoming podcasts about being good on camera and getting more confident, but many of these steps you can start on and they will already improve your confidence to create fitness marketing videos. Need More Simple Marketing to Stand Out? If you love and or need this, especially if you work with midlife women, you'll love the 12-month Flipping 50 Fitness Specialist mastermind. It's always been my mission to help the fitness industry by getting and keeping the heart-centered coach and trainer. I do that by giving you the skills not just to coach them on the fitness but to market and message in a way you feel good… and so do they. I'll link to a special masterclass I'm doing on Thursday, sharing more about how you can become a true brand influencer. Not to star on social media but so that you can influence the world health. Start Here Let's dive in… and you're going to want to take notes, so that you're answering all the questions I ask in each step. I'll even suggest you pause the podcast to answer. Step 1: Define Your Objective Attract New Customers B. Nurture Relationships with Current Customers Upsell Current Customers D. Create a Product for Revenue Step 2: Choose Your Topic What problem are you solving? B. What other things has a customer tried? C. Do a large percent of people in your market area have this problem? Who is your competition? E. How do you solve this problem distinctly better? Step 3: Choose a Findable Title What question would a person with this problem or goal ask? B. What problem does someone want solved who would like this video? C. Describe the person who will find value in this video. D. What does the person who has this problem hate about your product? E. Start with a few working titles. Type them into a browser search bar. Compare the number of results that show up. Compare the number of results that have videos or images. Run the title through one more time with any changes. And decide. It doesn't have to be perfect but it does need to be a title searched by a large enough market that you can expect some traffic from it. Step 4: Create your Intro and Outro Scripts Write your first 10 seconds out word-for-word and rehearse. In 5 seconds tell them how you're going to solve their problem – the one they clicked the video for. Then tell them your name and dive right into content. B. Define your call-to-action based on your objective from #1 (do you want viewers to subscribe to your YouTube channel? Click on a live annotation that will take them to a free gift for registering for your email?) Write and rehearse your close. Summarize. Add “if you liked this” and end with a specific directive. (click here, subscribe now, call now – include the number!) That's the Findability Factor These four steps alone will increase the findability of your videos. Even if you're creating them, if your ideal prospects aren't finding them, it's costing you time. Your “next step” to social media: https://www.flippingfifty.com/specialist-masterclass
On today's episode of the Music Industry Blueprint, Rick shares an old interview he had with Steve Palfreyman, founder of the Music Launch Hub. Tune in to find out Rick's expert advice on fan engagement and how to nurture your fans, not just increase your numbers. “These fans will do everything for you if they feel like you know them.”-Rick Barker What do you want to hear from the Music Industry Blueprint Podcast? Tell us here! ***Want to be a guest on the Music Industry Blueprint Podcast?*** Send an email to podcast@musicindustryblueprint.com With the following information: Name, website, social handles, questions you would like to ask Rick and contact information Time Stamps: 2:18 - A review of the Steve Palfreyman Show 5:20 - How does Taylor Swift nurture so many fans 7:29 - Using the right tools 8:40 - What fan engagement really means 10:47 - Jump in on that conversation Connect with Steve Palfreyman: Facebook Instagram Twitter musiclaunchhub.com Stevepalfreyman.com Connect with Rick: Facebook Instagram Youtube Twitter Soundcloud RickBarker.com --- Send in a voice message: https://anchor.fm/music-industry-blueprint/message
On today's episode of the Music Industry Blueprint, Rick shares an old interview he had with Steve Palfreyman, founder of the Music Launch Hub. Tune in to find out Rick's expert advice on fan engagement and how to nurture your fans, not just increase your numbers. “These fans will do everything for you if they feel like you know them.”-Rick Barker What do you want to hear from the Music Industry Blueprint Podcast? Tell us here! ***Want to be a guest on the Music Industry Blueprint Podcast?*** Send an email to podcast@musicindustryblueprint.com With the following information: Name, website, social handles, questions you would like to ask Rick and contact information Time Stamps: 2:18 - A review of the Steve Palfreyman Show 5:20 - How does Taylor Swift nurture so many fans 7:29 - Using the right tools 8:40 - What fan engagement really means 10:47 - Jump in on that conversation Connect with Steve Palfreyman: Facebook Instagram Twitter musiclaunchhub.com Stevepalfreyman.com Connect with Rick: Facebook Instagram Youtube Twitter Soundcloud RickBarker.com --- Send in a voice message: https://anchor.fm/music-industry-blueprint/message
© 2020-2025 Ivy Podcast Discovery LLC
