Podcasts about Metadesign

BOM DIA, BOA TARDE E BOA NOITE! Hoje, vamos explorar um conceito inovador que está moldando o mundo do design e da inovação: Metadesign. Para nos ajudar a desvendar os segredos do Metadesign, temos como convidados os professores Caio e Davi, especialistas no assunto. Aproveite o episódio!

Neste episódio conversei com Valesca Vieira, Pesquisadora e Estrategista em Design pela Sensorama e líder do capítulo da comunidade Ladies That UX em Floripa, conversamos sobre o que é Metadesign e como este conceito impacta no dia a dia de trabalho de um designer e também no sucesso de um produto. Siga o Papo de UX ⁠http://instagram.com/papodeux/⁠

As founder of MetaDesign and Edenspiekermann, he gave a defining look to Berlin's public transport system, Deutsche Bahn, The Economist and companies such as Audi, Volkswagen and Bosch, among others. His work has been recognized with Europe's most prestigious prizes and honours, including the Royal Designer for Industry title from the British Royal Society of Arts. He spends his time between Berlin, London and San Francisco.

Metadesign é fazer o Design do Design, é projetar conscientemente as condições para projetar outras coisas. É um design indireto que envolve metodologias, métodos, processos, ferramentas e máquinas de projetar. Na sociedade atual, Metadesign está implicado na formalização do comportamento humano que propõe o metaverso. Nesta aula, apresenta-se uma visão crítica sobre o Metadesign para que designers possam se posicionar frente à crescente automação e precarização do trabalho de design. O objetivo desta aula é oferecer uma visão ampla sobre esse tópico e indicar referências para aprofundamento. Acompanhando o conteúdo, uma música de 1976 do Tom Zé, "Tô", ressoa com críticas à complexa realidade da época da ditadura militar. O contraste entre a percepção pública e a realidade vivida gera confusão, como destacado na canção. Isso é similar ao que acontece no universo do design, com a definição provocadora de John Heskett: "Fazer o design do design para produzir um design". Essa visão desdobra o significado do termo "design" em diversas dimensões. O processo do Metadesign envolve explorar essas diferentes interpretações. Além disso, metadesign também toca na ideia de projetar um processo de produção. Esse conceito desafia a divisão tradicional entre projeto e produção, mostrando que o design pode influenciar ambas as etapas. Um passo adiante é o pensamento sobre a automação no design. A história de tentativas de automação completa encontra obstáculos na complexidade do pensamento criativo e na crítica, aspectos que as máquinas ainda não conseguem replicar. No entanto, a automação gradual se espalha, transformando a maneira como produzimos. A preocupação com a precarização dos empregos no campo do design é real, à medida que a automação avança. Uma peça de teatro especulativo apresenta um futuro no qual a inteligência artificial delega tarefas a designers subcontratados em condições precárias. Diante da crescente automação, o metadesign promete uma abordagem reflexiva e criativa que mantém a relevância do design humano na era tecnológica. Ao mergulharmos mais fundo, é notável que o metadesign transcende a simples criação de produtos. Ele se estende para a definição de processos, contextos e até mesmo valores sociais. Enquanto a sociedade evolui, o papel do metadesign ganha destaque. O desafio está em manter a ética, o rigor e a consciência em todas as etapas desse processo. O metadesign é, em última análise, um chamado para uma abordagem mais ampla e reflexiva no campo do design, garantindo que a criatividade, a humanidade e a inovação estejam sempre no centro do que se faz.Vídeo Slides Download dos slides em PDF Áudio Gravação realizada na disciplina Metodologia da Pesquisa do Bacharelado em Design da UTFPR. Recomenda-se assistir também a peça de Teatro Fórum sobre precarização do trabalho de design transmitida pelo canal do GFAUD-USP em 2020. Introdução ao Metadesign MP3 40 minutos Comente este post

Erik Spiekermann ist Setzer, Drucker, Kunsthistoriker, Informationsdesigner, Schriftentwerfer und Fachautor. 1979 gründete er MetaDesign, ein Unternehmen, das ganz erheblichen Einfluss auf die Designentwiklcung und auf unzählige Designer:innen-Karrieren genommen hat. 1989 folgte die Grünung von FontShop, dem weltweit ersten Vertrieb elektronischer Schriften. Nach dem Ausscheiden aus dem aktiven Geschäft ist er heute Aufsichtsrat bei Edenspiekermann, Berlin, Amsterdam, San Francisco & Los Angeles. Seine Typografische Werkstatt p98a.berlin verbindet digitale Techniken mit dem analogen Buchdruck. Er hat so viele Preise gewonnen und an so vielen Jurys teilgenommen, dass eine Aufzählung unsere Shownotes sprengen würde. Mehr zu ihm ihn den anliegenden Links. Dr. Mateo Kries, Direktor des Vitra Design Museums, schreibt über ihn: "Erik Spiekermanns grafische Identitäts- und Designarbeit ist seit den 1970er Jahren ein distinktiver Teil der visuellen Welt. Als Gründer von »MetaDesign« und »Edenspiekermann« gab er unter anderem dem ÖPNV Berlins, der Deutschen Bahn, dem »Economist« und Unternehmen wie Audi, Volkswagen und Bosch ein unverwechselbares Erscheinungsbild. Seine Arbeiten wurden mit den prestigeträchtigsten Preisen Europas ausgezeichnet, nicht zuletzt ernannte ihn die britische Queen zum Royal Designer for Industry. »FontShop«, das erste Versandgeschäft für Computerschriften, geht ebenso auf seine kreative Initiative zurück wie zahlreiche Schriftentwürfe, u.a. ITC Officina und FF Meta – beide sind inzwischen als Klassiker auf vielen Festplatten vorhanden. Bis heute ist er eine zentrale Figur der deutschen und internationalen Designszene. Nach seinem Ausscheiden aus dem aktiven Geschäft betreibt er heute in Berlin eine experimentelle typografische Werkstatt unter dem Motto »Hacking Gutenberg«." Fontwerk über Erik Spiekermann https://fontwerk.com/de/designers/erik-spiekermann "Der Mann, dessen Regal Preise für sein Lebenswerk der renommiertesten Verbände und eine schön gerahmte Ehrendoktorurkunde schmücken. Dessen Fachbücher und die über ihn erschienene Designerbiografie internationale Bestseller wurden. Der mehr erfolgreiche Schriften gestaltet hat, als das Gesamtprogramm der meisten Foundries umfasst. Der als kurzweiliger Gast in Film-, TV- und Audio-Produktionen auftritt und der BBC bereits in den Achtzigern Typomanie erklärte. Der in drei Zeitzonen zu Hause ist und in jedem Ort mehr Fahrräder besitzt als eine sportliche Großfamilie. Der am Aufbau zwei der relevantesten Kreativagenturen, eines legendären Letterpress-Workshops, den zeitweilig wichtigsten unabhängigen Fontvertriebs und der größte Bibliothek zeitgenössischer Schriften mitwirkte."

Hans Krueger is co-founder of the international design consultancy MetaDesign. He also co-founded another design consultancy, FutureDraft, where we worked together for several years. In this conversation, we discuss Hans's trajectory and how ancient teachings have helped him better understand his emotions. Show notes Hans Krueger (LinkedIn) Now Partners Erik Spiekermann Uli Mayer-Johanssen MetaDesign Arnaud Maitland Nyingma school of Buddhism FutureDraft Walter Link The Cycle of Emotions - A guide to influencing reality by Jessica Fan Longchenpa Kindly Bent to Ease Us – Part One: Mind by Longchenpa Kindly Bent to Ease Us - Part Two: Meditation by Longchenpa Kindly Bent to Ease Us - Part Three: Wonderment by Longchenpa Some show notes may include Amazon affiliate links. I get a small commission for purchases made through these links. Read the transcript Jorge: Hans, welcome to the show. Hans: Thank you, Jorge! Jorge: I'll just say it, it's always a joy to see you. Hans: Pleasure is entirely mutual. Jorge: Well, folks, you might detect in the warm welcome that Hans and I have known each other for a while, and we've worked together. And I'm honored to say that I think of you as a good friend. But folks listening might not know who you are. So, for their benefit, would you please introduce yourself? About Hans Hans: Okay. I'll try to keep it brief. The problem at my age is the story is awfully long. So, obviously I'm from Germany, as you can hear with my accent. So, I think it's probably best to start... to take us to Berlin when the wall was falling, in the fall of 1989 and to a meeting where I met this guy, this funny typographer called Eric Spiekermann, and my friend Uli Mayer took me to meet him. And basically, out of that meeting came the creation of a company called MetaDesign. And for those who know the design scene in Europe, that's a fairly significant company and continues to be. I was the... basically I was running the company for the first 12 years of its existence. From, you know, building it from scratch to a few hundred people and multiple offices. And it was one hell of a ride! It coincided the emergence of a technical phenomenon called the internet. That happened simultaneously. We were in the middle of that, even though MetaDesign had its core competency... it came from typography and micro design, and therefore the term MetaDesign — design for design. But it quickly became like a multifaceted design firm, with a huge emphasis on the internet. So, it was fascinating and a long story, so I will not go too far into that, but basically just to add one more thing: we did things such as, just to give you an example, for VW built their first car configurator. It was one of the first online car configurators. In those days those were huge endeavors. All the code had to be created. And not only that, we managed to link that car configurator to the production database of VW so that the car configurator would automatically only show the options that were actually possible within a car, and the combinations that were possible. Because that's the huge complexity with these things. And these things change all the time. So, that was huge. Jorge: And this was in the 1990s? Hans: Yeah, absolutely — 1990s. So, it was awesome. And, those were like huge projects, you know? Like a year and a half and massive manpower and equivalent budgets. Very interesting. So, after 12 years, I was literally finished, because I had learned how to build a company in a way. Got fairly good at that. But I had not learned how to regenerate myself. When I left, I had... I don't know how many but like way more than a hundred unused vacation days. And I was absolutely depleted, you know? And so, I had not learned how to regenerate myself. I had always discounted that as a topic. That was a costly lesson and it led to a multi-year process of rebuilding that foundation, with the most important element of meeting the teacher that actually introduced me to the knowledge that I needed to do the rebuilding process. It was a dark time at times, I have to say. And his name is Arnaud Maitland, and he's now retired pretty much. But he is a Nyingma Buddhist. So, the interesting thing for me was less... you know, I was never a religious guy, so I did not... there was no interest on that level. But the knowledge of the human condition that these guys have, in these lineages, in these knowledge lineages, is just extraordinary. It's immeasurably deep. You know, in our life and the way we live, we can barely scratch the surface of that, even if we commit to a significant amount of study. So, that was important. After that, you and I started basically working together for a number of years in FutureDraft. It was a lot of fun, and from my perspective, really interesting in terms of the design process that we developed there, which was very much a collaborative design process. And from my perspective, and you might differ on that, but the extraordinary thing was that we started to design complex systems sort of from the inside out. So, that was a great chapter and then... it ran its course. The sort of work we were doing was increasingly hard to find, so we decided to go do something else and I had another big revelation. The second really big revelation in my life was when a mutual friend of ours introduced the notion and the clear distinction of extraction versus regeneration. And I started to think about that. That really hit home. So, it suddenly dawned on me the nature of our economic activity and what is going on there, and then sort of close the loop to to finding the mission for the second half of my life. And that's basically... it took me a little bit away from the design industry, but I'm now completely focused on bringing the logic of regeneration into companies and building an organization around that. So that's what I'm doing right now. And on a personal note, I've been married for a long time. I have one son. My son is already almost 30. And, I've also always been a musician, you know that about me. So I play drums in too many bands to mention. And, still love to do that. And, I also know fairly... I could still hit a fairly decent golf ball! That's another thing I know how to do fairly... fairly well. But, yeah! That's about it. Jorge: Oftentimes when I invite folks to be guests on the show, there's a topic that we agree on beforehand. And in your case, we're kind of going into this with many possible topics to explore, which is a challenge, right? And the thing that draws my attention, just in hearing you introduce yourself, is that there's this trajectory in your career where you helped build this organization, and helped grow it to a fairly large size, especially for the design world. Hans: Yeah. Coming out of the dark Jorge: And, as you said, you... I don't know if this is exactly what you said, but I got the sense that you kind of burned yourself out in the process of doing that? And the time when I met you, and when we worked together, it felt to me like you had overcome that and you had overcome it... I got the sense that you had overcome it in part through these teachings that you were talking about. And just in my knowing you and knowing your trajectory since then, it feels like those have been central to both the work that we were doing at FutureDraft and also the work that you're doing now in regeneration. And I was hoping that we could explore that a little bit here because it might be of value to folks listening in to hear more about how you came out of this kind of dark period of your life and how these ideas have influenced the trajectory since then. Hans: Oh, that's a loaded question, my goodness! How do you come out of a deep dark period? So... but, I can give you sort of a glimpse and it's very much an individual thing, you know? In the end, everybody has to find the path individually and it starts by becoming aware of what calls you. In my case, I had always felt, like, an affinity to the Tibetan Buddhists for some reason. I mean, that's also... and it started way earlier before it became fashionable, and the mountains and all of that. But what I experienced... so, the way I met my teacher, I was at a retreat in Brazil, invited by a very good friend of mine, Walter Link — who played a big role in my life and continues to — and he invited me. And part of that program in that retreat was a Buddhist teacher, teaching two days on the subject of time. And I thought, when I looked at the program, what is he going to talk about for two days on time? Time is a fairly straightforward topic. I went into this and after an hour, it dawned on me that I could study the subject of time for the rest of my life and would not even be able to scratch the surface. So, that was like a relief because at that moment, the realization was — and it's not... it wasn't as explicit as it is now when I look back on it — but this has happened in some shape or form was, the revelation was that there is knowledge that is so far greater than anything I have the idea off — that it exists. That I can actually take refuge in it. That I can rely on some basic things that others have really thought through carefully. And I have not found that before in my life. Certainly not in the church I grew up with in Germany. None of it. And I would describe it as knowledge of the human condition. And you could also say knowledge of our own operating system. And when you shine a light on what actually drives your patterns — your thought patterns — and they become visible, that's when the relief sets in. So what basically has power over you without you realizing it becomes visible. And that's in the end, the process. So, I know we've talked about the whole subject of emotions. Huge topic. What surprisingly few people realize is that there is like a real system behind this thing, this whole emotional complex. How they work, how they interact with each other, what leads to what, what you can do to actually cultivate your own emotional state. A state that allows you to perceive as clearly as possible what is real, versus what you imagine is real. Jorge: What do you mean by emotions? Like, what emotions are we talking about? Emotions Hans: Well, you can start anywhere but of course, classic emotion is fear, or anger, right? So these are very strong expressions. And if you talk about the system... if I shed like a little light on it, maybe? So each one of these, for example, fear or anger, they're connected to a whole complex of emotions. So, there's like a sequence. Fear is actually... and this might not be so intuitive, but I can tell you it's, for example, connected to apathy and aversion, right? And anger on the other hand, which surprisingly many people sort of think has a lot to do with fear, anger actually is connected to emotions such as attachment and desire, stuff like that. The interesting thing is that... so one of the core realizations is that each one of these emotions, for example, anger. Good example, anger. If your mind gets used to being angry, you will be angry all the time. So anger is actually something that... it's a pattern in the mind. And for example, if you are used to experiencing relief when you blow off steam, that's a pattern that when that happens, it's way more likely that it will happen again in the very near future. What that means is you can actually dry these things up. And why do you want to do that? You want to do that because when you're angry, for example, and you get to a real rage state... this is like when it becomes most obvious, you're completely disconnected from reality. You don't know anymore what's really happening in the world. And it goes as far as hurting yourself, you know? You might run with your head into the wall. Jorge: I'm hearing you describe this Hans, and thinking that that sounds like the business model for a lot of the social networks, right? Hans: Right! right. Well, I mean, they absolutely... they trigger these emotions and they play with it and it's actually like a drug. And what it does is it could completely disconnect you from reality. And the whole goal, as far as the Buddhists are and what they teach in terms of the human condition teachings, they say that your aspiration in life... a good, healthy aspiration in life is to be as clear in your perception of reality as possible, as often as possible. So, meaning that these emotions that basically take away that clarity or that connection to reality, are really detrimental and they lead to all sorts of actions that we might regret afterward, you know? And they also lead to actions where we destroy our own habitat. Greed, by the way, is one of these emotions, you know? So, if you're in the grasp of greed, you do damage and you don't realize because you're completely disconnected from reality. Jorge: Well, and I'm thinking another example might be when one gets angry at someone and you just let your mouth fly and say all sorts of hurtful things, right? Which you then regret. Hans: Of course. And you can go into physical altercations, you know? So absolutely. The structure of emotions Jorge: So, these ideas sound fairly intuitive. What is different or at least was different for me when I first heard it, was the way that they're structured. They're grouped in particular ways, right? And they relate to each other in particular ways, which I first heard of from you, and I was hoping that you would tell us a bit more about that because I think it's very intriguing. Hans: Happy to do that. So, I just basically try to describe how these emotions are grouped in clusters, right? That actually there's like a common core to them. There's like a common core. So the thing is, of course, there are also positive emotions. Emotions that actually help you to see the world as clearly as possible. Where you really like... you're breathing pure oxygen. Okay, that's not so healthy either. But you're like completely clear and connected to everything and you'll hear all the voices and you know exactly what's going on and what's needed at a particular moment, right? I'll give you an example of how this works together. So, when you love something, you care about it deeply, when you love something. This could be another human being, or it could be a beautiful flower, or the planet itself. Or it could be anything. There's like, there's… Jorge: The Beatles? Hans: The... who's that? He's pulling my leg, you know? So, anyway, that's another huge topic, don't get me started on that! But basically what happens is that when that love is pure, for example, you love another human being, it does not infringe on that other human beings "being," if that makes sense. So, it's actually... love is an emotion of freedom. And when that turns, and there's a shadow side to it, and that shadow side is attachment. Because now suddenly something that you love, you want it to be in a certain way. You take away its freedom to develop as it needs to develop because you want it to be in a certain way. So, now you're attached, right? And now there is a progression from attachment to anger, to rage... it's just one progression, you know? It's just a question of time. So how this systemically works is... this means there's a shadow side actually to those emotions that are actually beneficial for you. And the little trick is you cannot, when you have become angry, you cannot go back. First of all, if you consider what happens to most people is they become angry that they're angry, right? So now you have anger times two. Anger, layered on top of anger. And then actually, that continues to the third and fourth and fifth dimension. And so the anger gets thicker and thicker. Jorge: It's a positive feedback cycle, right? Hans: Yes. I don't know if it's positive. Jorge: Positive in the sense that it grows, right? Hans: I know. So, the trick here is you can only get rid of it with an antidote. And the antidote is actually... in the case of attachment and anger, which is very much about yourself, you want something to be in a certain way, right? That's like the common root of this, and you get angry because it's not like that, is compassion -is the cultivation of compassion. So, compassion means you take somebody else's wellbeing, or the wellbeing of the planet, or whatever, you take it on the same level of importance as your own. So, when you do that, anger can't exist anymore because it's not about you anymore. So I hope the logic gets clear, is sort of visible in that description of one of the quadrants. And the thing is there's like a whole circle of these. It goes around in a 360-degree circle. One thing leads to another, it's the antidote of another, and you cultivate that and that can go wrong again, and so this goes all the way around, which is too much in our format here, but that's the little secret. And what was the breakthrough for me was that I actually have the freedom to cultivate what I want to cultivate. To realize that I'm not the victim of whatever I'm in the grip of. That I can cultivate it myself. Jorge: That sounds incredibly liberating. I just want to point out because you hinted at the fact that there's a cyclical structure to this, and we don't have enough time to get into it here, but Jessica Fan has written up the model based on a presentation that you did, and I'm going to include a link to that article in the show notes for folks to check out. It is worth checking out. Hans: She's lovely. Yes, she did a great job on it. Jorge: This idea that through greater awareness of your emotional state, you can liberate yourself from being kind of driven by these things is incredibly powerful. And yet from experience, I know that it's hard, right? Like when you're in a rage, you're not thinking straight. Hans: No, that's right. Escaping emotional cycles Jorge: So, how do you overcome that? Like, how do you gain the ability to escape from these feedback cycles? Hans: Yeah. So a very good question, Jorge. So what I would say is... so the path — my path, and I always have to preface everything, that this is my path. So this is not... you cannot generalize it. But for me, the path was to... for a long period of time, and I do this still every day, I contemplate the system. Whenever I'm somewhere — and it runs like a background program — the first step is to really memorize the system, which takes surprisingly long, actually. That you have it completely in your mind; that it's ingrained in your mind. That it becomes part of your normal, interior structure. So, memorizing the system is the first step. The second thing is to actually start contemplating yourself, how these things interact. Because it's literally like you discover... I can tell you I've done this now for more than 15 years, I think? Every day, I discover new dimensions in this. How like little mechanisms, how they work. And then, the process is, in the end, is classic. So, usually what happens is you have like an episode during the day and you lie in your bed at night and you contemplate, "Geez! You know? There it was again.:" So, you become aware. So, the practice is, as it gets ingrained into your body, into your system, these intervals become shorter and shorter. So, you're... initially, you probably think about it at night in bed. Then you get closer and closer to the point where it actually occurs. And if you're a master, — I'm nowhere near — you actually catch it at the onset, when it's like the first tiny irritant in your body, you already got it. And you apply what I call the antidote. You immediately catch it. If there's like the tiniest amount of attachment, you already got it. That way, it never progresses. So, that's the path. It definitely starts by really memorizing the whole thing. You have to know it. That this leads to that, that leads to that, that leads to that. These are the different groups .... and you have to have it in your system. That took astonishingly long. I had like one that I was constantly missing. I could not remember it, you know? That, of course, points to other psychological phenomena; that you have a blind spot. Design and the cycle of emotions Jorge: Like you were saying, this stuff is so deep and vast. Like, there's a lot to explore here. Many of the folks listening to this show are probably interested in design. They have either a design background or are practicing designers. And I'm wondering if you can talk about the relationship between the framework — this cycle of emotions — and the design process… if there's any relationship there? Hans: Oh, there's a huge relationship! So, let's start by saying what happens to you on an individual level, happens to organizations on an organizational level. So, you can have angry organizations. You have arrogant organizations; organizations who think they know at all. You have all that, and if you know how this works, you can actually design according to what's needed. You can design for the antidote. And you can also completely miss it because you are not aware of it. So, if you apply the wrong antidote, there's not going to be any impact. So, that's like one huge thing. You can actually observe it. Do you know who really knows this stuff well? People who write movie scripts. Since I've been aware of this, I watch movies and I go like, "Ah, there it is." This is like a blueprint, how they operate with the system, you know? And I'm sure it's not, in many cases... I would be surprised if they actually explore it through Buddhist teachings, but these are all universal truths. This is not something that the Buddhist own or something. They just describe something that exists. So, it's inevitable that others come to the same conclusion because it's the truth. That's just how it works. And I see it in movie scripts all the time. But it definitely applies to organizations. It applies to teams, to design teams, you know? When you work in a team and you have a person who is in a particular state, if you have this knowledge, you can address it. The challenge is to actually apply this in an organizational context. And we even had that at FutureDraft because there's so much resistance. There's a lot of resistance to actually... which is really interesting, to making this stuff visible. Many people don't want this to become visible. They sense that there's sort of a complication for their life. They love their emotions, you know? Why would I start manipulating my emotions? Right? My anger is healthy. I hear those, but... yes, there is sometimes a place for anger, but from my perspective, the trap is to become caught up in it. Sometimes you just have to blow up. But how do you calibrate your own system afterward so that it does not linger in your system and block your ability to see clearly? Jorge: What I'm thinking in hearing you describe this is that in gaining greater awareness of the degree to which emotions are influencing your behavior, and gaining the ability to regulate that process, imparts upon you a certain degree of responsibility, right? Like, you can no longer point to your emotional state as the cause for these things. So, you were talking earlier about this victim mindset. It's like, well, you know, "I was angry, so that's the excuse!" Hans: Yep, exactly. Exactly. Very true. Yeah. The notion, in a way, is to take responsibility on that level. Take responsibility for the state you are in. That's actually, I think, one of the core requirements of a leader. You have to take responsibility for the state you're in. And we had some very clear examples of people who are completely oblivious to that in recent years. So, yeah, absolutely. Taking responsibility for the state you are in, also as an organization, by the way. This is really a big deal. Reading the emotional space Jorge: Right. And I don't know to what degree this is something that we are trained for. I think that as individuals, we have a sense for what it means to be angry, what it means to feel, I don't know, greed or what have you, but I would expect that it's harder to read the room when it comes to a group of people, whether it's your team or the organization, or what have you. Any pointers in that regard? Hans: Well, I mean, first of all, when you yourself are in a balanced state, you will be able to read the room. That what gets in the way is your own imbalance, right? If you had a fight at home in the morning and you walk into a meeting, that fight lingers in your system, if you don't know how to completely offset that emotion and you have a practice around it. You will bring this into the meeting. You will not see what's going on in the meeting and you will miss vital information. And information of course is communicated... only 5% or so is communicated verbally. The rest happens on completely different levels. You're missing all that because your system is blocked. It's clogged, literally, inside. Yeah, it's astonishing. I mean, I don't know if it comes across, but you really have it in your... when you become aware of that, of what it feels like to have a system that is clogged like that, and you know the difference between the two states, it's astonishing, you know? The level of information that you suddenly get because you're not clogged. Closing Jorge: Well, this all sounds really fascinating, and again, a lot of it is not new to me because we've talked about this in the past, but I'm very happy to be able to share it with folks here. I'm wondering where they might find out more about this particular framework. I mean, I've already mentioned, Jessica's post. Hans: Yeah. Jorge: But if there are any other resources? And then, where can folks follow up with you yourself, should they want to reach out? Hans: So, the second question is easy to answer. You find me on LinkedIn. I don't have... I'm not a big social networker, so, but on LinkedIn, you can find me. And if you put in Hans Krueger MetaDesign for example, that will lead you straight to me, I would imagine, because my name is fairly common, in Germany at least. So that's one thing. Also, if you're interested, take a look at a website called Now.Partners. That's actually the endeavor that I'm involved in currently, which is a decentralized global consultancy. We have not really talked about that — it's a fascinating topic — that, in service to regeneration of large multinational companies and family-owned businesses. So, Now.Partners, there's like 120 partners in there now. And you will find my portrait in there. I'm the CFO of that organization, so… Jorge: And you'll find me as well. Hans: Hey, you're also a partner? Fantastic. No, no, of course! Fantastic. Which is awesome. Yeah. So, you can also get in touch with me through that. So Yeah! The first part of your question, where to look for resources, that's not so easy to answer. So basically this thing, what I've just told you, you will find snippets of that in any Buddhist book. I'm not aware of a book that actually spells this out to the degree that it... how it would be applicable to our normal professional life. I'm not aware of that, really. There are various frameworks actually out there about, emotional frameworks, I should say, meaning frameworks that describe this whole system. I have to say, the knowledge that I've shared here a little bit comes out of a book that was written in the 15th century by a famous Buddhist teacher. 15th or 14th century. Incredible, when you read that. His name is Longchenpa. And the book has a beautiful title and I, say this slowly, Kindly Bent To Ease Us. What a title! Anyway, Kindly Bent To Ease Us. This is not the easiest thing to read, but it's all described in there. Fascinating! So, in the end, explore it where you can explore it if you're interested, and you will find the right place. Jorge: I am very grateful for you to come on the show and tell us about it, Hans. Hans: It was my pleasure, and, yeah! I hope it was interesting. Jorge: Thank you for being here. Hans: Thank you, Jorge. Thank you for having me.

Metadesign, metaverso, Fortnite, Travis Scott, capitalismo, Caio Vassão, multiverso, Johan Huizinga, Homo Ludens, livro Sapiens de Yuval Noah Harari, Eugenio Bucci, Ilustríssima Conversa, fora genocida, Mackenzie são alguns dos assuntos da conversa infinita sobre videogames de Alexandre Sato e João Varella. --- Send in a voice message: https://anchor.fm/2analogicos/message

The ability to debate, to explore and to challenge has (some would say) been under immense pressure in these times. Today, I explore this with Nico Macdonald and how all of our role of society especially those in the creative industries can be more 't' shaped and diverse in consideration, thinking and action.[0 Min] How to access time with Matt on your project / sign up to the Daily Dose of inspiration[2 Mins]  An introduction to Nico Macdonald, Nico is a pioneer in innovation and entrepreneurship. He is a visiting fellow at the School of Arts and Creative Industries at London South Bank University, and teaches at the University of East London and CIEE (the Council on International Educational Exchange). In the early 90s built a digital media studio in Shoreditch, London; led digital design for The Guardian newspaper, and for the London office of Berlin-based MetaDesign; he co-founded the international consultancy business Ascendant Partners, and worked in Silicon Valley. Since, he has founded a media innovation startup, Media Futures; been Innovation Director of Creative England; and Chief Executive of the R&D Society, a professional membership organisation. For 30 years, he has forged strong links with industry contacts from established organisations as varied the BBC, the Design Council, the British Film Institute, Arup, and DigitasLBi, as well as a wide range of start-ups and SMEs in design, media and tech. He has also written extensively on creativity and digital innovation, including articles, papers and books.[3 Mins 30] Getting 'out of the bubble' and ensuring the ability to debate.[6 Mins] The limitations of the creative industries and diverse thinking.[8 Mins 30] Sustainability, and a ground where more success has been made?[10 Mins 30] Learning from journalism and following the facts Richard Saul Wurman's  CTA to 'listen'.[12 Mins 30] The ability to be exposed to others with different views.[14 Mins] The Internet = less the global village, more the place to reinforce our niche views via the 'filter bubble'[16 Mins] The Polemic Palace and Netflix.[18 Mins] Seeking more diverse arguments and looking for a healthy discourse. Seek that which you don't agree with.[19 Mins] Nuzzle, your social graph and aggregated varied points of view[20 Mins 30] Why no uncertainty in politics leads  us all to disbelief and distrust?[22 Mins 30] What can we learn from Andy Murray, Ed Balls and Michael Portillo?[23 Mins 30] What about  Jeremy Corbyn, Nigel Farage and Populism?[26 Mins] We are at the end of a political paradigm. Yes, it's uncomfortable.[30 Mins] The case of paradigm under-load.[35 Mins] Design Ethics, Microsoft to MIT and a convSupport the show (https://weareten.us12.list-manage.com/subscribe?u=4ed5154e0f1cdbad62b378156&id=dc1a8d24c1)

Uli Mayer-Johanssen ist Mitglied der deutschen Sektion des Club of Rome und eine der Zentralen Protagonisten der Deutschen Designszene. Sie war Mitbegründerin eines der größten Corporate Designbüros, MetaDesign. Sie hat Wirtschaftsimperien beim Wachstum begleitet, aber auch Abstürze und Krisen gesehen. Sie hat als Frau in einer Branche, die damals noch mehr als heute eine Männerdomäne war, Karriere gemacht. Ihr Fokus liegt heute mehr denn je auf der Frage, wie es uns gelingen kann, eine nachhaltige Welt zu schaffen. und insbesondre, wie dies JETZT geschehen kann.

Nesta edição vamos falar com Caio Vassão, arquiteto e urbanista, doutor pela FAUUSP (Faculdade de Arquitetura e Urbanismo da Universidade de São Paulo), pesquisa a complexa relação entre cidades, comunidades, alta-tecnologia e ecossistemas há mais de 20 anos. É consultor e metadesigner, envolvido em numerosos projetos de inovação e transformação organizacional Conversaremos sobre Design, suas vertentes e o Metadesign.

Digitaler und gesellschaftlicher Wandel greifen ineinander und verändern das Handeln und Denken von uns allen - auch und vor allem in Krisenzeiten. Aus diesem Grund hätte der Radio Advertising Summit 2020 diese Aspekte in den Fokus gerückt. Das erfolgt nun in einer sechsteiligen Podcastreihe. Antworten werden geliefert u.a. auf diese Fragen: Wie wichtig ist das Thema Glaubwürdigkeit von Medien und Marken besonders für die Kommunikation mit den Konsumenten? Welche Aufgabe kommt Radio und Audio im Vergleich zu anderen Medien zu – vor allem vor dem Hintergrund, dass täglich 54 Mio. Menschen Radio hören und dem Medium vertrauen? Welche neuen Entwicklungen bietet der Audiomarkt für Werbetreibende und warum muss der auditive Auftritt eine zentrale Rolle im Marken-Branding spielen? Vor allem in Zeiten von Smart Speakern und Sprachsteuerung wird es immer wichtiger die richtige Brand Voice zur Marke zu finden. Wie man Maschinen eine Stimme verleihen kann, die den Charakter und die Identität einer Marke widerspiegeln, untersuchte MetaDesign in einer aktuellen Studie zum Conversation Branding. Mathias Rolfes ist bei MetaDesign als Creative Director der Spezialist für die Konzeption und Entwicklung digitaler Markenerlebnisse und digitaler Produkte. In dieser Ausgabe spricht er mit Moderator Dominik Hoffmann über "RE-THINK BRAND VOICE: Wie Stimmen Marken machen".

Neste podcast, Hulk Giannelli entrevista Caio Vassão, profissional multidisciplinar em arquitetura e design. Consultor e mentor de projetos de inovação há mais de 20 anos, trabalhando nas relações entre tecnologia de ponta, ambiente urbano, comunidades e processos de colaboração. Atua na mudança da cultura organizacional em empresas e instituições, abrindo caminho para que a criatividade […] O post Profissão: Designer13 – Entrevista Caio Vassão (Metadesign) apareceu primeiro em ATOM studios.

In dieser Folge geht es vor allem um die Stimme von Marken und wie sich diese auf die Gestaltung von Chatbots auswirkt.Sophie interviewt Lynn und Mathias von metadesign aus Berlin.Im Podcast wird vor allem die Studie von metadesign zum Thema Invisible Interfaces diskutiert."Invisible Interfaces – Bots und Voices – werden zu immer wichtigeren Touchpoints mit der Marke, konzentrieren sich aber derzeit primär auf funktionale Nutzen. Dabei können auch Sprache, Stimme und Sprachstil gebrandet werden, um Interaktion zu differenzierenden Markenerlebnissen zu machen." Für alle, die mehr zur Studie erfahren wollen. Hier sind die Ergebnisse.

Seit Jahrzehnten übersetzt Kommunikationsdesigner und Schriftgestalter Erik Spiekermann Content in visuelle Formen – so beschreibt der Mitgründer von MetaDesign und Gründer der Agentur EdenSpiekermann seine Arbeit. Er hat mit Erfolg namhaften Unternehmen wie den Berliner Verkehrsbetrieben, The Economist oder Mercedes-Benz zu Neuauftritten verholfen. Verständlichkeit ist dabei für ihn das höchste Gebot, haptische Arbeit das Mittel seiner Wahl. Was Schrift leisten kann, wieso nicht lesbare Schrift schlecht und das Design von Google zynisch ist – über diese und weitere Aspekte spricht Erik Spiekermann mit Moderator Jörg Thadeusz in der 5. Folge des ndion-Podcast. In der Podcastreihe für Design, Marke und Innovation lädt der Rat für Formgebung branchenübergreifend Experten ein, über die aktuellen Herausforderungen in der Tranformation zu diskutieren. Wir befragen außergewöhnliche Menschen zu aktuellen Themen, ungelösten Fragen und den besten Lösungen.

Filippos Petridis ist strategischer und marken-erlebnisorientierter Designer, Wochenendruderer und von Natur aus neugierig. Aktuell steht er bei MetaDesign als UX Strategist unter Vertrag, wo er Consumer Brands, Finanzdienstleistern und Energieversorgern dabei hilft, abgefahrene Produkte, Services und Marken in den Markt zu bringen.Mit Filippos philosophiere ich über Die Zukunft der Brand Experience, den feinen Unterschied von Gestaltungsprinzipien für Benutzeroberflächen und Experience Prinzipien sowie darüber, was es mit einem Future Brand Blueprint so auf sich hat.

Katrin Menne ist Head of Brand Management bei Merck. Nach Abschluss ihres Studiums an der Hochschule für Grafik und Buchkunst in Leipzig und der Hochschule Pforzheim hat sie einen Karrierestart bei MetaDesign und der GMK Markenberatung hingelegt, bevor sie 2014 bei ihrem aktuellen Arbeitgeber eingestiegen ist. Das Unternehmen mit Hauptsitz in Darmstadt hat ca. 51.000 Mitarbeiter in über 66 Länder weltweit und erwirtschaftet einen Jahresumsatz von mehr als €15 Milliarden. In 2018, während deutlich jüngeren Marken wie airbnb, Spotify, Pinterest und Google damit beschäftigt waren, ihre Corporate Identity drastisch zu vereinfachen, hat Merck sein 350jähriges Jubiläum gefeiert! Einer der unbestrittenen Stars der Feierlichkeiten - die vor kurzum eingeführte Corporate Identity von Merck, eines der radikalsten und mutigsten Rebrandings der letzten 10 Jahre in Europa. Katrin erklärt die Strategie und den Prozess hinter der neuen Identität, und wie das starkpolarisierende Design die Bekanntheit von Merck enorm verbessert und ihnen geholfen hat, sich aus einer sea-of-sameness chemisch-pharmazeutischen Nische in ein Wissenschafts- und Technologieunternehmen zu entwickeln.

MR WOLF RECAP SUNDAY - Der Marketing-Podcast von MR WOLF. Wir sind zurück! Weihnachten steht mehr oder weniger vor der Tür, Herbstpause ist entsprechend vorbei und wir freuen uns, euch mit unserem monatlichen Podcast zu den Themen der Marketingwelt durch den Winter begleiten zu können. Folge Nummer 8 dreht sich um die Themen Markenentwicklung, Corporate Design, Brands und visuelle Kommunikation. Unser Gast ist Robert Schaefer. Robert beschreibt sich selbst als Strategischen Designer, der Markenstrategien entwickelt und visuel umsetzt. Er hat unter anderem fast 15 Jahre bei MetaDesign gearbeitet, ist mittlerweile selbstständig, lebt genauso wie wir in Berlin und setzt Projekte zusammen mit ausgewählten Kunden um. Mehr über Robert erfahrt ihr unter Anderem auf seiner Website http://schaefermitae.de Viel Spaß beim Hören!

Jane Brown has over 20 years of experience developing corporate and brand identities bringing both agency and client-side, as well as print and digital media expertise. Jane worked for firms such as Landor, Luxon Carra, and MetaDesign. She also led internal creative as Creative Director of Brand at the University of Phoenix and as Design Director at Gensler. Her client portfolio includes brands such as Citrix, Adobe, Japan Airlines, Chevron, Intuit, Patagonia, SFO Airport, Wells Fargo, Xerox, and many others.

Medium Itera Ideia http://bit.ly/2KuH7ln Já pensou em pegar o seu projeto de design e abrir pro mundo inteiro ver, opinar e modificar? Loucura? No episódio de hoje, os designers Douglas Monteiro, Kiko Herrschaft, Pedro Sant’Anna e Thammy Almeida vão falar sobre Open Design, onde o processo de design é público e aberto para ser redistribuído e modificado por qualquer um. Falamos sobre as semelhanças com o mundo de desenvolvimento open source, as oportunidades de se projetar abertamente, os desafios existentes e o que isso tudo tem a ver com Metadesign. Prontos para abrir a caixa preta do design? Google Docs com links Citados no e EP e por ouvintes http://bit.ly/2If8Sjo Link do projeto Open Design do Itera ideia http://bit.ly/2JNzw08

In this episode, we spoke with Tim Buesing, Executive Creative Director at Reactive. Tim has over 20 years experience in digital design and has worked for agencies such as BBDO, Publicis, Razorfish and MetaDesign. For the last three years, he’s been known as a Creative Director of Reactive, editor of Adverblog contributor to Australian in Front and speaker at numerous events around the World. Tim talks through his approach to design, why he’s excited by digital experiments and the importance of collaboration. In our regular slot, we also pass on a question from our previous guest and ask Tim what he’s doing to encourage and help young designers. This leads into a listener email about mentors, how to get one and what to expect.

A minha definição atualizada de design de interação implica num projeto em rede. Ao invés de projetar uma tecnologia para uma interação específica (por ex: enviar um email), o projeto em rede abrange diversas tecnologias, sejam elas digitais ou analógicas (ex: comunicação por vários canais). O projeto em rede demanda um novo tipo de pensamento projetual, ainda muito incipiente.No mercado isso é discutido em partes dentro do termo experiência do usuário. A diferença entre o design da experiência e o design de interação é que o primeiro leva em consideração a integração entre todos os pontos de contato com o usuário, enquanto o segundo é mais focado nos pontos de contato digitais. Na minha definição atualizada, entretanto, o design de interação abrange também os pontos de contato analógicos. Minha intenção com essa definição é ir além da exploração comercial da experiência do usuário como ferramenta de branding e de marketing. Isso porque essa exploração comercial é um dos grandes responsáveis pelo empobrecimento da vida social e da destruição do meio ambiente. As pessoas compram o que não precisam e antes mesmo que percebam isso, já descartaram o produto. O mesmo pode ser dito para a maneira como as pessoas estão sendo incentivadas a se relacionar com outras nas redes sociais. No Facebook, se você não gosta do que uma pessoa publica, você não é incentivado a dizer pra ela, você é incentivado a bloquear a pessoa, ou seja, jogar no lixo as suas atualizações. Eu acredito que é possível desenvolver negócios lucrativos sem depender do comportamento consumista. Para isso, é preciso projetar ecossistemas ao invés de projetar produtos e serviços isolados. O mercado brasileiro ainda não está buscando essa transição, portanto, o lugar que eu encontrei para desenvolver projetos assim foi no ensino de design. Desde agosto de 2015, me tornei professor da Escola de Arquitetura e Design da PUCPR. Lá ministro junto com Rodrigo Gonzatto uma disciplina sobre design de interação para a graduação em Design Digital. Nossa última aula foi exatamente sobre esse tema: design de interação ecológico. Abaixo seguem os slides e a gravação da aula. Design de interação ecológico [MP3] 56 MB 1'02" Sumarizando a aula, o pensamento ecológico que propomos consiste em quatro pontos: O todo é maior do que a soma das partes Uma pequena mudança numa parte afeta tudo Transformações ocorrem em ciclos O que é lixo para um é alimento para outro Esse pensamento pode ser aplicado para projetar ecossistemas que envolvem não só animais, plantas e recursos naturais, mas também seres humanos e suas tecnologias digitais e analógicas. Uma referência para esse tipo de projeto é o livro Metadesign do Caio Vassão. Eu já havia chamado a atenção para o trabalho dele aqui neste blog em 2006. Metadesign significa quatro coisas: Projetar em diferentes níveis de abstração Desenhar diagramas como uma realidade Construir procedimentos baseados em parâmetros Dar espaço para fenômenos emergentes Projetando dessa maneira, é possível tornar projetos sustentáveis não só do ponto de vista econômico mas também do ponto de vista sócio-ambiental e afetivo. Para finalizar a aula, pedimos aos alunos que mapeassem o ecossistema da ficção projetual em que eles estão trabalhando. Uma ficção me chamou a atenção por levantar a questão ambiental de uma maneira interessante. Num futuro próximo, a água e o alimento seriam tão escassos que as pessoas poderiam apenas comer uma ração artificial contendo os nutrientes mínimos para a sobrevivência. A ficção se inspira no filme de ficção científica Soylent Green, porém, como é uma ficção projetual, desenvolve uma proposta mais factível. Para que as pessoas sejam seduzidas a comer, a ração seria impressa em 3D nos formatos dos pratos antigos. Na figura acima, os alunos e alunas mapeam os insumos e dejetos relacionados com a ração 3D. Embora a ficção projetual não seja um projeto passível de implementação hoje, ela levanta questionamentos relevantes para os tempos atuais. Ao invés de focalizar na falta de água como um problema a ser resolvido, a ficção projetual coloca a crise hídrica como um fenômeno emergente. A natureza é vista como um produto da ação do ser humano, passível de projetação. Pensar ecologicamente não significa preservar a natureza intocada pelo homem, mas sim pensar no equilíbrio entre as atividades dos homens com de outros seres vivos. O pensamento projetual que eu e Gonzatto estamos cultivando na PUCPR é para transformar as rotinas produtivas da sociedade, numa linha parecida ao que se está fazendo na Carnegie Mellon University. Quando esses alunos estiverem desenvolvendo projetos fora da faculdade, acreditamos que eles terão pelo menos a capacidade de imaginar rotinas diferentes e, aos poucos, introduzir mudanças através da reprodução cultural.Comente este post

Erik Spiekermann is one of the best-known typographers and graphic designers in the world. Not only does he represent German typeface and corporate design like no other, but his work and companies he founded—MetaDesign, FontShop, and EdenSpiekermann—have also had an unparalleled influence on contemporary graphic design around the globe.At his newly opened workshop P98A Gallery, Gestalten.tv meets with this master, who has been “suffering from typomania” all his life. We learn about the beauty of constraints, the heritage of letterpress printing, and his unusual entrepreneurship principles. This video also gives you a sneak peak into his upcoming Gestalten book “Hello, I am Erik,” the first-ever visual biography of Erik Spiekermann's life and work.

"If you want to make financial gain out of somebody else his work, that's nasty shit, that's rip-off." Erik Spiekermann co-founded MetaDesign in 1979 and later FontShop International with Neville Brody, which has grown to be one of the largest manufacturers of digital typefaces worldwide. Spiekermann received numerous awards for his work, including the German Design Prize for Lifetime Achievement 2011.