Podcasts about Nike Free

昨日の疲れが残っていたのでオフ。夕方に体が軽くなったのでスーパーに行くついでにchocoZAPに行きトレッドミルを30分程度乗った。今日はNIKE Free 4.0 flyknit 2026 を履いて乗ってみた。このシュ … 続きを読む 1626_2024/09/26 treadmill 5.0km

Aaron Cooper is a Nike design veteran who worked on genre-defining basketball sneakers for athletes like Charles Barkley, Kevin Garnett, LeBron James, and Scottie Pippen. Cooper started out as Nike's first design intern in the 90s, ascending from there to influence classics like the Nike Free, Air More Uptempo, and Air Max Plus. Cooper talks about his long resume, his design philosophy, and what he believes is the future of the industry. He also gives updates on his current work with EQLZ and Better Guards. At the top of the episode, Joe La Puma, Brendan Dunne, and Matt Welty anticipate next year's “Bred” Air Jordan 1 and break their moratorium on the Air Max Dn. Hosted on Acast. See acast.com/privacy for more information.

In this episode, Nick interviews Aaron Cooper, a veteran footwear designer at Nike. Aaron shares his journey into the shoe business and his work at Nike, including designing for Nike basketball and bringing on LeBron James. They discuss the evolution of Nike Free and the importance of foot performance. Aaron emphasizes the need for a better understanding of foot health and movement, as well as the challenges in designing footwear that respects the natural shape of the human foot. In this conversation, Aaron and Nick discuss the need for innovation in footwear design and the resistance to change in the industry. They highlight the importance of fit and feel in athletic footwear and the demand for natural footwear that enhances foot function. They also explore the business decision-making process behind footwear innovation and the role of education in shifting consumer demand. Aaron shares his projects in creating foot-centric products and the potential of insoles as a Trojan horse for raising awareness. They conclude with their excitement for the future of foot health and footwear. You can follow Aaron on instagram here TFC Helpful Links: Free Training Explorer Membership Free Ebook (The Guide To Foot Freedom) Shop TFC tools and training (Use the code R2E10 to save 10%) Become A TFC Athlete TFC Pro Directory Natural Footwear Finder Fountain - Earn money while you listen to our podcast Follow us: Instagram TikTok YouTube Facebook Music: Dream Chaser - Lunareh Written By - Wiriyapa Chansuwong Performed & Produced By - Lunareh

Gavin Octaviano was just a few days shy of his 22nd birthday when he went missing on November 23, 2018. He was last seen on a restaurant's video surveillance near where he had parked, heading toward the south entrance of the Golden Gate Bridge. The weather conditions were typical for that time of year, it had rained on and off all day with fog in the area as well, especially later into the evening. The temperature was a cool 61 degrees when he would have been walking around there, around 5:20 pm. He was last seen wearing a heather grey North Face hoodie with a blue and black plaid shirt, dark blue jeans, and white Nike Free shoes. Gavin is 5'11, 175 lbs. He has black hair, brown eyes and is of Asian American decent. If you have any information regarding his disappearance or possible whereabouts please contact the San Francisco Police department at (415) 553-1060, Daly City Police Department at (650) 991-8119 or you can leave an anonymous tip at (650) 873-2567. The family has a Facebook page setup as well, titled Come Home, Gavin. If you were in the San Francisco area during this time period, please consider your whereabouts. People were around this area at the time he vanished. And if the keys are truly in the Plumas National Forest area it is likely there are many other instances others could have seen him as well. UC Irvine acceptance stats https://www.prepscholar.com/sat/s/colleges/UC-Irvine-admission-requirements Tile, Inc. How It Works https://www.thetileapp.com/en-us/how-it-works Fun video of Gavin (disclaimer: explicit lyrics) https://youtu.be/ogZBhIL4U-c Missing the Missing Facebook Group https://www.facebook.com/MissingtheMissingpodcast/

Lange ersehnt war es heute endlich soweit: Nono war wandern. Dabei hatte er nicht das optimale Schuhwerk an aber heil angekommen ist er ja trotzdem wieder. André erzählt dabei aus einer Stadt wo es auch ganz schön kalt werden kann: Moskau

Joe Stitzlein is a Co-Founder, Executive Creative Director and Type Designer at Stitzlein Studio. He worked with Steve Jobs to define Apple’s photography and packaging standards, and with Michelle Obama to launch her Let’s Move program for healthy schools. I designed iconic identities for Netflix, Nike Flyknit, dwell magazine and Mac OS X and built a global design studio at Google. I've designed typefaces in every major writing system globally and created campaigns that made Nike Free the world’s best selling shoe. Before starting Stitzlein Studio, Joe worked as Executive Creative Director for the Google Brand Studio and Senior Global Creative Director at Nike; his work has been featured in Adweek, the AIGA annual, the Annual of the Type Director’s Club, Atlantic Cities, the Annual of the AIA, D&AD, fastcodesign.com and at Cannes, amongst others. In this episode, Joe had shared great insights on typography and spoke on what is the difference between a typeface and a font and how to choose a perfect typeface and font pair from millions of available choices. In the latter part, we discussed how we craft typography for accessibility and inclusiveness and ended the show by Joe recommending some tips to young designers on how to start their journey into typeface design and build attractive portfolios. Takeaways - What is typography and its importance, How to do correct font pairing, How to craft typography for accessibility and inclusiveness. Stitzlein Studio - https://stitzstudio.com NewsLetter/Books Recommended by Joe Stitzlein Typewolf How to - Michael Bierut The Martian Chronicles - Ray Bradbury Thank you for listening to this episode of Nodes of Design. We hope you enjoy the Nodes of Design Podcast on your favourite podcast platforms- Apple Podcast, Spotify, Google Podcasts and many more. If this episode helped you understand and learn something new, please share and be a part of the knowledge-sharing community #Spreadknowledge. This podcast aims to make design education accessible to all. Nodes of Design is a non-profit and self-sponsored initiative by Tejj.

　涼しいが5分30秒で走るのがいっぱい。これでも結構汗をかいた。大阪30K大丈夫か？ 　Snaptain SP500 の左前が不調でまともに飛べないことがわかったので、前に買ったものの腕と交換してみた。これで正しく動かな … 続きを読む Runcas180 2020/09/22 NIKE FREE 5.0 2019 で 7.2km

Gregor sits down with Joe Stitzlein, Executive Creative Director of Stitzlein Studio. During his career, Joe has worked with Steve Jobs to define Apple’s photography and packaging standards, with Michelle Obama to launch her Let’s Move program for healthy schools, designed iconic identities for Netflix, Nike Flyknit, dwell magazine and Mac OS X, built a global design studio at Google and created campaigns that made the Nike Free - the world’s best selling shoe, period. Joe guides us through his decorated career, his creative philosophy and provides a detailed insight into some of the projects he led during his position as Global Creative Director at both Nike and Google. Find out more about Stitzlein Studio at: https://stitzstudio.com This episode is brought to you by Dinghy - insurance for freelancers by freelancers. Get your quote in seconds at: https://getdinghy.com/mitm

A Nike volta às raízes com o Nike Free. Será o renascimento dos tênis minimalistas ou é muito cedo pra falar disso?

076: Brad jogs around the Canberra mara course and still doesn’t slow down.Julian finds appreciation in his run/walks, and the process of slowly getting back into it.Brady does a manual Mona and more speedwork for the Bendigo Dragon Mile. Catriona Bisset breaks 2 minutes in the 800m at Uni, clocking the fastest time in 10 years and 4th fastest of all time in Australia. Women’s Game Report   Nick Earl and Steph Auston win the 2019 Canberra Marathon Canberra Times ReportAsh Watson wins 50k, although not in record time while Zoe Hawkins takes the women’s title. Liam Adams & Milly Clark took out the Half Marathon while Leanne Pompeani Aaron Parker 10km. Featuring post-race audio taken live from the event with Nick Earl, Steph Auston, Liam Adams, Milly Clark and Ash Watson.Results   Nic Harman wins Kasumigaura 10 mile in Japan in what might be an exciting lead up to Gold Coast. https://www.instagram.com/p/BwQJqN8pWzf/   2 listener questions ask firstly about the hype around the latest Nike Free, and secondly, what could be done to raise the profile of athletics before Moose On The Loose exploiting the handicapping system in this weekend’s Stawell Gift.   Benita Willis continues her interview with Brad from where she left off last week, talking about the impact her World Cross victory had in the lead up to the Athens Olympics, before carrying an injury into the 10000m. She talks about life as a full-time athlete, travelling on the international circuit and moving to Boulder and the different coaches and training systems she had over the years as well as running her marathons in 2008 and 2012 and why track speed was an important component of her training before her final marathon at the London Olympics and the decision to retire from professional competition. From there Benita talks openly about the challenges in transitioning from professional athletics into the workforce, getting into coaching and her roles in Queensland Athletics, organising training groups and role as a Gold Coast Marathon ambassador as well as addressing issues in the IAAF Commission, giving her thoughts on the newly implemented ranking system and Diamond League removing 5000m races from the program. Patreon Link: https://www.patreon.com/insiderunningpodcast Opening and Closing Music is Undercover of my Skin by Benny Walker. www.bennywalkermusic.com For shoes or running apparel contact Julian at: https://www.facebook.com/therunningcompanyballarat/ Join the conversation at: https://www.facebook.com/insiderunningpodcast/ To donate and show your support for the show: https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=9K9WQCZNA2KAN

Welcome to CrossPolitic’s Midweek Fix. We will be dropping a new 30 minute podcast on Wednesdays as long as the crick don’t rise.  Don’t forget you can catch our various shows on Faithwire’s Facebook page on Sunday nights at 7pm PAC time, Direct TV on Friday nights at 8:30pm PAC time, Youtube, and more. Thanks to all our Club […]

Joe Stitzlein is Co-Founder and Executive Creative Director of Stitzlein Studio, a design and strategy practice that builds digital brand systems for the next generation of leading companies. Prior to opening his own studio Joe was Executive Creative Director for Google Brand Studio and Senior Global Creative Director for Nike Running. He’s also held design positions for Landor, SY Partners, Chronicle Books, and Pentagram. Along with leading the Nike Free shoe creative, he’s designed iconic brand identities for Netflix, dwell magazine, Lilly, and the Mac OS X. He’s worked alongside Steve Jobs to define photography and packaging standards for Apple, and Michelle Obama to launch her Let’s Move program. His work has been featured in Adweek, the AIGA annual, the Annual of the Type Director’s Club, Atlantic Cities, the Annual of the AIA, fastcodesign.com and at the Cannes, amongst others. I first met Joe when hiring him as an intern at Landor in San Francisco. He has obviously risen to a full fledged Jedi Master.

EP107- Listener Questions   Listener Questions Q1: Brands selling direct on their own site Shawn Cheng What do u think about a brand to run their own brand store, not through market place such as eBay, Amazon or Alibaba? Jamie Dooley Hi Scot & Jason: Have you heard of any brands seeing true success building a D2C E-Comm business through their own websites? (On a path to do 10-20% of sales and/or 8-9 figures in annual sales?). D2C seems like D2C was a big trend a year ago but I am not hearing about success stories where sales justified significant spend. Scott Silverman Do you think a new brand without an e-commerce site or digital presence could be built by selling on Amazon? Secondarily, should manufacturers selling on their own e-comm sites, shut them down and just sell via retailers? Q2 Mobile Conversion Gap Ari Nahmani Mobile conversion rate... retailers are getting more and more of their web traffic from mobile, but those users are half or a third as likely to convert. They don’t seem to be coming back on desktop. So what’s happening? We see across the board where YoY traffic is flat, revenue is down due to the device mix over-indexing on mobile YoY. How do we explain this behavior? Where are those users purchasing if ecommerce growth is up?  I’m seeing his trend on several client sites and I recall one of your shows that this trend was discussed. Q3: Omni-Channel Fulfillment Alexandro Volakis order sourcing in an omnichannel network. how do you decide where its best to ship from? Q4: Singles Day in the US Julia Ptock How do you think about Singles Day (11.11.)? Are there some retailers who take part at this event in the USA? Amazon is focusing on Cyber Week (Cyber Monday & Black Friday) but doesn't show interest in Single Day. Do you have an idea why? Q5: Toys R Us impact on Holiday Promotions Melissa Burdick How will the bankruptcy of Toys R Us impact Amazon this Holiday? Is it going to be a bloodbath in pricing this Holiday with TRU stores cutting prices and Amazon price matching (and then closing stores shortly after holiday)? https://www.usatoday.com/.../toys-r-us-store.../683762001/ Amazon News Amazon opening permanent device shops inside of some Chicago WholeFoods stores.  Jason visited one under construction. Amazon lowers prices on marketplace sellers products.  It looks like primarily 3000 beauty SKU's at the moment. More Amazon Private Label: Furniture:  Rivet - “stylish and versatile mid-century modern furniture and décor".  Mid-century modern aesthetic, focus on small space solutions, 1 year warranty, prime exclusive Stone & Beam - Higher end price points.  modern farmhouse aesthetic, 3 year warranty. Athlesure Rebel Canyon - Low price point, Men's and Woman's lounge clothing. Peak Velocity - Higher price point active wear (Under Armor competitor), prime exclusive GoodSport - Men's and Woman's moisture wicking apparel Baby Mama-Bear - Relaunched diapers Amazon Private Label articles: Bloomberg piece on Amazon sportswear w/ L2 Glossy covers Amazon Gift Guide (which focuses on exclusive Amazon products) http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 107 of the Jason & Scot show was recorded on Thursday November 9, 2017. New beta feature - Google Automated Transcription of the show Transcript Jason:  [0:25] Welcome to the Jason and Scott show this is episode 107 being recorded on Thursday November 9th 2017 I'm your host Jason retailgeek Goldberg and as usual I'm here with your co-host Scot Wingo. Scot:  [0:40] Hey Jason and welcome back Jason Scott show listeners Jason how you doing. Jason:  [0:46] I'm doing terrific Scott if you like there's a number of exciting things I've been eager to talk to you about. Scot:  [0:53] Let's talk about the Chicago weather first. Jason:  [0:55] It's sad I feel like we've had a super mild winter so far but this week it turned cold so we've been in the forties and tomorrow it's, can a potentially drop it on the twenties in snow so I've had to visit a portion of my closet I haven't seen in awhile. [1:15] What about Raleigh is it beautiful and sunny still. Scot:  [1:18] It wasn't beautiful but it is still like in the 50s so I enjoy hearing about your snow stories. Jason:  [1:24] I am always happy to help you feel better about your life by hearing about mine. Scot:  [1:29] Thanks man. Jason:  [1:30] I would imagine that you're feeling some extra warmth because I feel like there's been some exciting Star Wars announcements later that keep you up warm and comfy. Scot:  [1:39] Yes it is a great time to be a Star Wars fan we went through kind of. Salmon there for a long time and I know we have the prequel trilogy which is exciting and then we didn't know what the future would hold and then with the Disney acquisition the announcements coming Fast and Furious so we have first of all we have. 2 Star Wars movies just right in the pipeline right behind each other which is exciting as we record this 35 days until the last Jedi 34 if you go on the. Actual opening on the 14th 196 days for the Solo movie so excited about that little Star Wars story and then the big news is at the. Industrial, conference call at Bob Iger announce to Star Wars things so Ryan Johnson the guy thats directing Last Jedi they loved working with him so much they've given him his own Trilogy so it's going to be some, three part story in the Star Wars universe but not part of the normal Saga and then they're also. I'm sure you seen this but they're doing a streaming, thing at Disney that this is all the rage everyone's unbundling and now will pay, 8 times as much for all the content but anyway they're doing a Disney streaming Channel and they announced a Star Wars live show will be on that so. Lot of great new Star Wars content con. Jason:  [2:56] Yeah yeah yeah the TV show super exciting I'm with you I've been annoyed by all this unbundling like I, I suspect you and I both had to buy the CBS subscription to get Star Trek I probably would have already had to give the Disney one due to my son so maybe like in that case I'm not as upset but. [3:16] And you and I both been walking around with her iPhone 10s for almost 2 weeks now so what's what's the verdict for you. Scot:  [3:23] It's awesome it is a great phone the. [3:28] Notches not a big deal the face ID is really cool I really like it it's very handy to buy stuff it is a little unusual to Skylake pick up your phone and look at it, but you get used to it, I have an Android phone that is the same feel as iPhone and everyone will take it out of my pocket and look at it and then I feel really ridiculous cuz it doesn't look back at me. [3:50] Just kind of like what you think I'm an iPhone and then I would put my phone and it unlocks to the face ID thing is pretty cool how do you like yours. Jason:  [4:00] I can agree on how you're looking your Android phone is how my son looks at everything that isn't like an echo like he expects All Electronics to be able to talk to him. [4:11] But I have been super happy with the 10 I'm with you everything has worked pretty smooth. Uniden it I have is without the button there's not an obvious way to feel with the right orientation of the phone at so I now fine I put out of my pocket upside down or backwards more than I. I used to. Scot:  [4:33] Get a feel for the camera bump. Jason:  [4:35] Yeah I have. Scot:  [4:37] About should be on your right index finger. Jason:  [4:39] That that I would do you answers part of me that doesn't want to like get a bunch of smudgy fingerprints on the camera now that I'm not OCD. Scot:  [4:48] That's why I put the camera there. Jason:  [4:50] Gotcha I'm think I did put the leather case on it the kid cancer got the phone a lot so I felt like I needed some protection and so now I what I feel for is the. [5:02] There's no weather in the bottom of the phone so that's how you can tell. [5:06] Yeah so that's worked out well and what's killing me is I do use an iPad a fair amount and the muscle memory now to go back and forth between I feel like I've gotten used to the all the gestures. [5:20] Answer that the button still being on my iPad is killing me so I feel like I'm going to have to get a new iPad when they come out just to have them all work the same. Scot:  [5:28] Yeah I like the new gestures I don't like swipe down from upper right to get to the control panel because I frequently hold it. One handed and like that's pretty weird gesture to do single-handed. [5:41] So I kind of don't like that and I did hear there's a rumor of their members on the. Apple Hardware sides today or I read a rumor they're working on a high-end iPad that will have face ID in a bunch of other cool stuff and then there's a lot of rumors going around about a r Hardware that they're working on which is kind of interesting. Jason:  [6:00] Yeah man you know in some ways. [6:04] There's not new AR Hardware in this device but this is the first device with the horsepower to Sephora support the the new AR software kit and so there are some cool. [6:16] New AR apps that you can run on this phone that you couldn't run on other phones which is pretty cool we make that make him up in one of the listener question. Scot:  [6:24] Yep and that this is nursing one of these kind of these designers kind of tries to pontificate what the future looks like these things that this interesting observation that the sensors that are in the notch on the 10. Are really everything you need for a r glasses today they took essentially kind of the the look and feel of the 10 and they put that not kind of on bridge of glasses and then they, they made glasses come around them which is kind of an interesting I have never thought of it but it is kind of interesting. Because it's doing the face ID in all the pieces you need to do that is exactly what you need to turn that around and be able look out at the world with with ar glasses so. [7:03] That could be kind of part of what they're thinking about. Jason:  [7:05] So an interesting thing in this comes into play in some in-store retail environments the Microsoft Kinect has been the the cheapest ubiquitous sort of. [7:17] 3D camera with. [7:19] Infrared distance measuring that was out there until there were tons of little Nitch applications that hacked some solution using that. [7:27] Does Microsoft Kinect camera so there's lots of these like 3D body scanners that you could potentially use for. [7:35] Uploading your avatar to your favorite e-commerce site or or made to order clothing or measuring rooms for furniture and all all these different things in there a bunch of in-store applications where are these. Is Microsoft Kinect camera got hacked in Microsoft just announced that they're discontinuing the Kinect and so that's going to go away and of course the. Everything that was in that big camera module is now you know there's a better version in this little notch on the on the iPhone and so I think we're going to start to see a bunch of. Interesting apps and use cases where they're essentially using an iPhone just for that that sensor array and in a bunch of. I fixed installations in which I think would be cool you know the bummer at the moment is there going to be hard to Source in there going to be expensive for a while. [8:27] And I sure wish they had them on the back as well cuz I feel like. [8:30] Retail uses it would be very handy to have that sense of Ray pointing out so that we could use it for some other uses. Scot:  [8:38] Vehicle in the other exciting gadgets tree portal. Jason:  [8:42] Well I know you got a new one that I'm eager to hear about when we'll get to that in a minute the other thing I'm just over over all excited for this week, is so we recording this Thursday night which is Friday morning in China so it's the day before singles day we'll talk about that like that would be an exciting event on the show just anyway but it's extra exciting because, our very first show was a recap of singles day which tells me that the next should we do will be our our anniversary show. Scot:  [9:14] Yeah if you're coming in on two years who knew. Jason:  [9:17] Exactly I do think you put up with me for that one. Scot:  [9:20] It's been a struggle but I managed to figure it out. Jason:  [9:25] I appreciate it I'm I can't speak for the listeners that II. Scot:  [9:28] Speed of a source of it's been awhile since we did a question episode, way back to episode 96 actually so put put a call out this morning and we actually got a very strong response our listeners have a lot of questions, so let's jump into someone's no questions. [9:59] Questions first one is not really questions more of a statement it's from Natalie Bowman and she says hello. Jason:  [10:07] Hey Natalie thanks for responding to the questions. Scot:  [10:11] Hi Natalie okay and then next question is kind of interesting three people. Who's similar nuances of the same kind of a topic so the first flavor of this was from Shawn ching and. I said what do you think about a brand to run their own Brand store not to a Marketplace such as eBay Amazon or Alibaba. So you should have ran have their own e-commerce site is kind of the flavor there and then are a good friend of the show Jamie Dooley asked hey Scott Jason have you heard of any brand seeing true success Building address. Consumer e-commerce business through their own website so should you do it and then have we seen anyone that's had success. I in any kind of adds a Nuance you know it seem like it was a big trend of year ago but I'm not hearing about success stories and then another friend of the show Scott's ornament he said what do you think about it there's a new brand. [11:10] That doesn't have any Commerce site should they just start on Amazon or Marketplace like that. And then should manufacturers be selling all their own e-commerce sites are just shutting down and Salvia retailers so. [11:23] Interesting flavor kind of in this topic of Brands going direct that we've hit on. Probably at least every other week if not every week but what's your advice when a brand comes to you with with those flavored questions. Jason:  [11:35] Yeah so I agree they're all related to Sean and Scott's to me are almost identical right like the two spins on the exact same thing which is. Do you need to have your own branded site in addition to selling on the marketplaces are you can you get by with just having a presence on the market places in my strong advice to anyone, it's trying to build a long-term sustainable company is I would I would definitely encourage you to have your own. Site in addition to you know whatever efforts make sense for you on Market places in. The reason I say that is a couple in most cases you're not going to do the kind of volume on your own site that you're going to do on the marketplaces I get it in so it you know it maybe. Your first effort might be your presence on the marketplaces and it may not be that appealing to invest a ton in your own site. But the thing is. We are all essentially digital sharecroppers on the the marketplaces platforms right like. [12:41] They can change their terms and conditions at any time they could be horribly under favorable the. We could intentionally or unintentionally run a fall of any of their their policies or. [12:56] He perceived to run afoul of them and get cut out of those Marketplace it there all kinds of bad things that can happen on the marketplaces. And it didn't given time you look at it and say hey yeah I know there were some Old Market places that change the rules all the time but Amazon has been much more consistent or. Alibaba is much more consistent or whatever the case is. [13:16] Overtime that can just shift so it's just really risky to have a hundred percent of your. Brand presence be on this site that you don't own and you don't control and that your landlord can essentially. Raise your lease and change that your terms or kick you out in anytime and so I do think it it absolutely makes sense to have your own destination on the web that you own and you absolutely can. And to the extent that your brand can drive any organic traffic that you can build any of your own falling. It just makes more sense and it's more profitable to send those customers to your own site instead of. To the marketplace you can avoid the take rate you can still in most cases for Phil through you know whatever fulfillment vehicle you're using on the marketplace. And you know as you get to know some of those customers into the relationship with his customers like this gets a little dicey but you know there certainly is a, percentage of your customers you can shift to be direct on your own site and you just you know on those marketplaces you're totally disintermediated from the customer, and so you did you know even if it's only a small percentage of your customer base, you want a direct relationship with some customers if only to get feedback to be able to understand what kind of content is selling and not selling and to build to run a B test and do all sorts of other things so for those reasons, I would say you absolutely have to invest in your own site, and I'll you know I'll give you a caveat that it maybe isn't the first investment you make are the biggest investment you make that that fair to you Scott. Scot:  [14:54] Yeah and a lot of it depends where you're coming from too so you know there's there's many buckets of Brands these days and it's. It's becoming increasingly easy to create a new brand when we were growing up, new brands had this like huge hurdle to launch them yet to do a TV campaign and all this kind of stuff and now we're just seeing an explosion of brand so so I would use a framework where there's kind of Legacy Brands and then, new kind of born recently kind of Brands and. Do I cycle I see with newly-born Brands is if we take and there's kind of two segments there but let's just take. More Scrappy auction real ones they to Sean's Point Sean ass this year they. They start on marketplaces soap to marketplaces a great place to start a colony e-commerce training wheels because they have these incumbent. [15:51] Consumers already there so just like riding a bike with training wheels it's hard to steer pedal and balance so training wheels takes balance out of the equation starting a direct-to-consumer business you know it's hard to acquire customers. Gold products can get the products to the consumers and and all that so I Marketplace simply gives you the training wheels by giving you a customer sand, I wanting them to you to your pointer sharecropping of whatever whatever analogy is there and but you know to your point. Next product life cycle needs to be maybe start on Amazon you go multi Marketplace but the sooner you can kind of create your own presents on the internet where you can control the brand at the better, and then there's a lot of tools to Jamie's Point kind of weave that in the companies that have had a substantial kind of was caught materials over 10% of their sales on their website, there's a lot of tricks that utilize to do that and what are the simplest ones is offering something special to your website customers. You could think about special pricing but that actually kind of creates this. [17:04] The problem so that's usually not what brands do but usually special products so for example Under Armour I don't know if their website is out there. To talk about this publicly I don't know if their websites 10% of their sales I doubt it is cuz they have that huge wholesale component yeah. But you're one of the clever things they do on their site and it did I know is successful is if you're an atheist of their brand that's where they launched a lot of new stuff so that's kind of like the exclusive Channel 4 new stuff and then there's this waterfall maybe the new stuff there for. [17:38] A month in an account waterfalls into retail and then it waterfalls down into a Marketplace or something like that that's interesting kind of thing a lot people do exclusives on different channels the mattresses and why electronic guys are King. the digitally native vertical Brands what's interesting about kind of those is they start really with a website and then we seen many of them. Going to realize you can only get so far with that approach so it's almost kind of speaks to the store location is the right strategy so they are diversifying into offline a lot of them are exploring Marketplace is a lot of exploring Retail Partners those kinds of think so. So I think the best strategy is a balanced kind of from a risk and a channel perspective is to have a portfolio of channels and that includes having website. Jason:  [18:24] Yeah tonight I would totally agree in like just to tell you more explicitly answer Jamie's question, I bet you hit it like all those digital need a vertical brands, all you know hit the eight or nine figures in in direct e-commerce sales so that's in a bona Bose ModCloth Warby Parker Casper, you know all of those guys certainly do it there's some some pretty big brands that we don't hear about as much for e-commerce but you know I think the surprise people when you see how big they are but like revolve clothing I think is a big one and then of course stitchfix which arguably started out as a multi, vendor retailer but but is Shifting to a branded, to be more of a man with her own products I mean obviously you know got got pretty darn near a billion dollars. Predominantly through their own website so I think I think Jamie's right that the hype, was there before and I absolutely don't think it's one of these things were you build it in your guaranteed success so you know I think, to to Jamie's point there was probably a light-year a couple years ago when I went. I love I just want to website you I called you know I'll be. [19:41] Entitled to these sort of eight or nine figure, run rates and you know we certainly seen a lot of people fail but they're absolutely have been and continue to be some successful sites sites in that space. Scot:  [19:56] It was talking about just failure for some kind of like what brands do wrong the number one thing I see is, the brands of everyone loves this map pricing concept and many Brands Don't Force It so it will do is still set for website and all, yeah they're their there. I have my pricing so they adhere to that obviously because they believed in the policy and they're selling stuff directly there and then they will have absolutely no kind of understanding of consumer. Expectations around shipping cost and time so they'll have you know a $50 widget for $10 shipping and, you know you can upgrade to 3 days for $40 and you know the $10 shipping is the equivalent of USPS. Yo week. Week plus you 7 to 10 day type of delivery without tracking and then they're shocked when they don't sell a lot because you know why we put up this website and you know we have all this traffic and no one's buying things why is that. Did he have to have that kind of discussion about well you're the single. Most expensive place to buy your products on the Internet is your website your shipping and you know the cost or just way off base with what consumers want and then another funny one is a lot of Brands and you know. To go to the legal department and all the stuff and they end up like not doing the basics like user-generated reviews and things like that because. [21:27] How to get really wrapped around the axle like what if someone leaves a bad review should we go delete that or what should we do and you know should we should we go after them with a cease-and-desist letter and it's kind of funny to have this discussion because. There are people reviewing their products right there on Amazon but it just shows you're somebody's Legacy companies have such a hard time wrapping your head around this digital world there's some the things I see that happen all the time or these Brands really get off base with her web store. Jason:  [21:56] Yeah I know told you I've had all those conversations. That you another there is just a lot of back of house stuff that people tend to overlook when they're you know I used to wholesale model and they're going direct to Consumer for the first time so it's your point like, they generally wolfley underestimate fulfillment know where they are selling charging too much for 4, crappy level of service but it's probably also a side job for the wholesale fulfillment guys instead of stuff probably sits in the warehouse for 5 days after you place the order, before it even gets into the the the shipper system, answer their those issues and then like you know there's a customer service guy and they that that guy quickly gets overwhelmed with calls so they're all those kinds of things and, if you survive the infant mortality like if you survived all those mistakes the next big steak mistake we see everyone making is that there's, every Branford, whatever the brand attributes are whatever Niche it's in how well it's known there's some certain amount of sort of organic traffic that's relatively easy for each branch require in for some Brands that's. Three significant amount of traffic for some Brands that's not very significant but there always is some threshold where if you do the fundamentals right you get to a certain level and it then you hit a wall and it suddenly becomes much harder to grow inside the. [23:26] The real test for the sustainable direct-to-consumer business is are, you know what once you get over that that first tranche of easy to get customers can you, still be profitable and successful in growing beyond that original based, or you just met being a cop out and you get stuck there or do you start spending way too much on customer acquisition and I think that's a mistake we see a lot so, so they're there are definitely lots of pitfalls and there's some good examples of of companies that have been able to steer clear of them. Scot:  [23:59] Let's jump in turn next question and then we can kind of Go Lightning round on a couple days maybe we'll see. Jason:  [24:08] Wait that wasn't Lightning Run. Scot:  [24:09] How's Jason Scott lightning room, okay second question this is from RE nahmani he is the CEO of an israel-based digital agency, and he says I'd like to talk about mobile conversion rate retailers are getting more and more of their web traffic from mobile yes but those users are 1/2 or 1/3 is likely to convert, they don't seem to be coming back on desktop so what's happening we see this across-the-board we're year-over-year traffic flat revenues down due to the vice mix over indexing on mobile how do we think about this Behavior. Where are the users buying stuff e-commerce is growing let me see okay so yes. [24:53] And then I'll take that over to you cuz you have a clever name for it. Jason:  [24:56] So we've talked about that on a couple episodes I call it the mobile Gap and it it's it's very real you know most sides are seeing, their Mobile Traffic grow much faster than their desktop traffic so they often would characterize that as, there traffic is shifting from desktop to mobile and the conversion rate on that mobile traffic is much lower than it was on desktop and so you go gosh, that's. Potentially not a very favorable Trend and we we for sure talk with that with the are friends from Adobe around the holiday episode but I think I think it's coming up on a couple shows and I was actually surprised to find out that we haven't done a deep dive so maybe that something will. Will do it at future show but I know you and I have done a number of live presentations were weave weave debated the Mobil gas. [25:44] And I guess what I would say to Arya a couple of things. [25:52] Most clients if you looked you mentally at your desktop and your Mobile Traffic your traffic probably supposed to go inside look up there traffic isn't flat there traffic is actually increasing. It's a one of the things that's happening is some of those mobile visits that don't convert well are incremental visits. And of course there's a because it's so much harder to buy something on a mobile device there's a lot more friction to check out. There's way you know West support for plugins in your browser so your payment information is less likely to be. Be stored in there and we joke a lot about a taking three hands to check out on a mobile device right one told the phone one that tap the virtual keyboard and 1/3 to hold your credit card. [26:36] The that that friction you know makes it less likely that people check out people also on mobile devices are are generally in a more micro moment context. They might be at the red light in the light turns green or they might be in line at the bank and get to the front of the bank or you know they might be doing something. Weather going to get interrupted in the much shorter. Of time so all that friction leads to too much more abandonment and so. We are seeing things where we're at experiences that reduce the friction improve the mobile Gap they don't make it go away but they you know if you look at the best mobile checkouts they have our mobile free mobile apps then. Then the traditional bad mobile checkouts have also a percentage of that is. [27:25] Not real inserted incorrectly measuring conversion so so most sides you know. Back to the simple formula conversion how many people bought versus how many people visited the site and of course mobile gives people a bunch of new reasons to visit your site so a bunch of mobile customers are coming to find out your store hours or if you have something in stock. Or what store is near than those are all things that used to do with the Yellow Pages in the in the analog phone. And with the newspaper in those visits are not coming to your site that customer had no intention to buy online they're ultimately going to go to your store. It does look like non-converting Mobile customer so so some of its an attribution problem and then the last thing we talked about is this Multi-Device attribution problem where. Because it is harder to check out on a mobile phone a lot of people will build their list do their pulmonary shopping on mobile. And then they'll ultimately consummate the purchased on their they're desktop browser where they you know are more likely to have payment information stored or or use a keyboard. [28:28] A password Plug-In or something like that that that makes it easier to pay. And because of the way that because we use cookies when you come back on your desktop you don't mess in your not authenticated as much users are. You look like a different visitor than the visitor that came on mobile so instead of it looking like got window came to my site twice and bought on the second visit it looks like. Got Wingo number one came to my side and mobile and didn't buy and some unrelated Scot Wingo came to my site later on a desktop and did by the. Yeah I don't think that's the the dominant mode but that absolutely is a mode and interesting Lee it at Publix this week we built this database with that now has over 2 billion device IDs in it. That we can map back to individual users and sure enough view you see if there still is a pretty substantial. A chunk of Christ of a shopping happening on a bunch of these e-commerce site so. All of that is interesting but here's the real bad news. You asked the great question at the end if that's the trend then how is e-commerce growing e-commerce should be shrinking everyone's moving a mobile and mobile doesn't come out as well why is he Commerce not drinking. And the bad reason for that is because not every site suffers from the mobile Gap. And the sites that don't suffer from the mobile Gap are you and the biggest most dominant sites in the markets right so. [29:59] Well no sides have a very low percentage of authenticated users Amazon has a very high percentage of authenticated users, and by all accounts has a very healthy mobile conversion rate right and so you have some of those sites at the top of the echo system that have a disproportionate Cent percent of the traffic and sales also way outperform the industry averages in Mobile and that is driving a lot of the e-commerce growth. Scot:  [30:27] Yeah yeah we could probably do a whole show on this so I'll just kick it the next question before I get into a controversial topic that we have to go back. Jason:  [30:36] So are you saying that was not a good lightning round answer. Scot:  [30:39] That was very good and I'm not going to ruin it by it by adding on third question is from Alexandra volakis. I said it's about omni-channel so this is another one that squarely in your Wheelhouse in a centrally. And I'm kind of tripping this little bit how do you decide where it's best to ship from so I think what what L Alexander Andrew is kind of thinking about is you get an online order you've got ship from store or you've got a moment Center. [31:10] You probably have some complexity there you probably have you know Boosie's on each other guys have hundreds if not thousands of stores that could ship the product and then you have like let's say you have 5 phone at centers. [31:21] What's the what's the logic you would kind of work with a retailer to think about that do you just kind of go. Product is closer to the consumer here or ship from there or do you kind of is it cheaper to ship from the store or is it more expensive and how should people think about that. Jason:  [31:37] Yep that's a great question and most retailers that have gotten successful with pretty complicated, fulfillment channels where they have a lot of different choices, either because they're feeling from store have a lot of different fulfillment centers there they're all using pretty sophisticated software sometimes that even uses machine learning to build a model for deciding how to do for filma and so normally we we call those the solutions of order Management Systems, the big Enterprise ones all have like very robust logic in them, but at the end of the day that the way you're implementing that logic for most cases is you're actually thinking about three big factors you're thinking about the cost of a fill so you want to optimize the lowest cost to fulfill, you're optimizing for the customer experience in the customer experiences is generally two big factors one is how fast you can get it to that customer so you want to get to him as quickly as possible obviously and another is, you want to get multi-item orders to the customer together so you'd rather ship everything in one box, not only is that more economical many cases but it's also just a better customer experience then split shipping from multiple fulfillment centers and the third is this this notion of inventory potential. And that that can get a little more complicated but essentially what it amounts to is. [33:12] Whatever fulfillment vehicle you fulfill for this order is going to leave inventory in the other for film of vehicles and what is the likelihood of there being further demand for, that next piece of inventory so when you're getting really sophisticated you you may. Choose a film that vehicle that isn't your cheapest because, it's likely to be the only demand in that particular fulfillment set of vehicle and there's likely to be other demand in the other fulfillment channels that's even lower cost for the rest of your goods, so I'm not sure I explain that super clearly, but like at at one level or another you basically are are putting together an analogue Rhythm that that optimizes for that customer experience that potential the cell and that that cost of fulfillment and, you know there are both a number of Enterprise off-the-shelf tools that do that in there a lot of the custom software that a lot of retards have, built over time to do it. Scot:  [34:16] I will kind of dispute one thing so I actually like it when when Amazon since we split orders and they send them to me that when the stress available at I think that's a better customer experience I don't think it's a better. It's cheaper, for the retailer but you kind of implied it's better customer experience get all your stuff together that assumes that all would come together but I think most times you're having to choose you know do your hold up so it's one of the least common denominator problem. Jason:  [34:42] So great potential Nuance like I would certainly agree, that to a certain extent like if if I'm an option to get two things faster than the other things and I and then option is overtly presented to me and I choose to get them as fast as possible I agree with you I'm a shopper that appreciates that and so, best customer experience for each customer is probably defined differently one problem with that experience is it can get very complicated right, and until I always use the Amazon versus Jet analogy and Amazon tends to make all those decisions for you but they tell you what they are and Jet you know is, is it sort of in the middle of giving you the choice of all those decisions and letting you choose for yourself as it split shipping actually both companies kind of let you choose for yourself but, what that the more friction that's in that choice like you actually see conversion go down, but the bigger issue is you and I are the least typically e-commerce Shoppers in the world and so for the overwhelming majority of people that buy stuff online they don't understand any of the nuances of fulfillment they don't understand that there are multiple fulfillment center that have some of these goods and so for most users they simply believe that when they order three things that they're using together in a project, that that those three things are all coming from the same source and so when the the the seller chooses to split ship or even just drop ship from one of the items from a manufacturer and it arrives on a different day what we see is. [36:17] A huge influx in customer service calls so customer service calls on switch shipments are way higher because customers just think. Something got left off the order they ordered, shoes and running shorts and a running shirt and they're using all three to go for a run and only to arrive you must have forgotten to ship me the 3rd and they don't understand that the third is coming direct from the manufacturer or from a different Warehouse or from the store and so, you know for those customers it's a bad customer experience to split ship but for sure, I'll totally agree with you and there's an elegant way to offer that to the customer make them understand then the best customer experience reach customers whatever they choose. Scot:  [36:57] Yeah and then another thing all Throne of this is I think the omni-channel dirty secret is this ship from store and buy online pickup in-store, usually kind of sucks because I don't think stores know what's in the store like past half the time so so you know. Show me my worst online shopping experiences have been shipped from store and buy online pickup in-store and you know the ship from store stuff goes wrong because they're stock-outs where they thought they had the widget that happens you know. Lot more than a fulfillment center they also have you know they always say well just walking around the store in someone's cart we don't know where it is but I think their inventory is just really really bad at in stores and then the other thing is wrong kind of having. [37:45] Stuff cuz you got this salesperson there and they're trying to you know. Imagine you're in the shoe department at one of these retailers and you have to know about the shoes and then some on my order comes in and there's got to be part of your day where now you're. [38:00] Pick Pack ship person so we get a fair I would say the things we actually get that are in stock. You know a pretty material 5 10% there's usually some kind of error like we've been sent someone else's stuff or they did leave something out or you know if that kind of thing so. I know there's this kind of glassy omni-channel all your problems are solved but I found that most people really just don't do this for a while what are there any industry stats that you see her on that or. Jason:  [38:31] Oh yeah so you're for sure right then did most people when they first do it totally suck at it in the one thing I would say is that there is a maturity curve there and when people get over that curve and get good at it, the customer satisfaction with the experiences very high so I would say like the. The benefit of being excellent at both of those experiences at at ship from store or buy online pickup in-store. But the potential upside is is true and very high, it's. It's easy to do it poorly and most people start out doing poorly so first actor. You're you nail that in-store inventory is a huge problem industry-wide and retailers never. Like the primary impetus to have super accurate inventory was. Was really your balance sheet for the most part like people don't even like purchase based on their inventory levels in in many retail stores in the old days. Inside like these experiences are the first ones to really put pressure on inventory accuracy in the store. [39:37] Inventory accuracy is getting way better there's both both machine learning and newer inventory systems have made it much. Easier for stores to get better at store inventory most of the big retailers now both Target and Walmart have robots running around the store taking pictures of shelves. And they're taking inventory based on this picture so they've actually taking people out of the equation, we're starting to see some new store concept that have intelligent shells so they can actually the shells take their own inventory and no right when there's out of stocks and things like that so the future of inventory accuracy is getting better, but at the end of the day almost every retailer I've ever worked with it started as a ship from store program started out with horrific metrics and so you know usually you have this, this error code item not found and you have this you don't sort of, percentage fulfillment like of all the orders I sent to a store what what percentage got filled and it's, totally common to see 50% of in-store orders be item not found or you know only be able to have a 50% fill rate when you first start shipping from store for, because of the inventory issues in the Employee Staffing and incompetency issues and I'll and the customers having the inventory and their Card issues all those things you can have huge failure rates in there and that creates a hideous customer experience, I've seen 90% item not found or 10% fill rates in some customers when they first want ship from store. [41:09] But if you many of the same customers I worked with it started out at 50% fill rates are now it like 94 96% fill rates, so over time they're able to put systems in places and process in place and be smarter about when they send the order to the store and trying not to fulfill when they have really thin inventory and only one in stock, and by implementing all those things the fill rate goes way up and you can today absolutely look at a Target and Best Buy and see that they're generating a meaningful economic advantage against Amazon, by being able to ship at a significant portion of their e-commerce but business from the store one zone get it to customers fast and cheap. Scot:  [41:54] I'm learning a lot from this we should get that list of questions for Julia. Guitar chorus is the P silent or talk how do you think about singles day are there some retailers who take part of the vent in the US Amazon focuses more on Cyber week, and doesn't really do anything on single stay why is that. Jason:  [42:20] So great question will be talking more about this I am not bullish on Singles day becoming a global holiday that's. Heavily the big factor here in the US and then there's a variety of reasons for that it already is a holiday in the u.s. is Veterans Day which is, somewhat problematic for turning it into a high-volume shopping day Alibaba just doesn't have a significant presence here at the moment, you know said they were they were years when when, Alibaba was having huge success in China and they're making noise about next year is going to be a much bigger Western holiday and. What that's morphed into in my mind and perhaps we'll have them on the show here in the near future to defend themselves is, they're they're making it a much bigger deal for us Brands largely to sell to, Eastern consume customers that are celebrating singles day so I think it's because singles to become a huge event for a lot of my clients for example, but it's because they're selling to customers in other markets it's not because they're selling in the US, all that being said you know I think it is possible to to create a new holiday here certainly Prime day is it is, a great example in the in the west but you know another interesting one is, Cyber Monday has become a very big holiday in Europe and as most of our listeners are probably aware. [43:57] They're not celebrating Thanksgiving in Europe so it is possible to create these shopping holidays I just think the dynamic of trying to create a holiday on Veterans Day a couple weeks before a very traditional shopping. you know for non-income and Company is is a rolling a rock up a pretty big hill. Scot:  [44:21] And I will be a little facetious and Amazon does participate in. I'm single stamp but they do it in China so Amazon runs T-Mobile store in China and they saw other devices there and it just shows. China's interesting to me we talked about Amazon all on the show cuz it's the one area where Amazon has not been dominant then you argue with either the number three or four player in China. And it's because Alibaba has really kind of dominated with a. Different local way of doing things that that Amazon I wasn't able to replicate so because of that you have some really weird things that must be kind of painful for Amazon tap to do but example as they do sell Auntie mall now and then, they do accept Ali pay so this is the one. Region where you know Amazon doesn't control the entire payment world so I can the US they don't take Paypal because they have the power to kind of say no we want all that to flow through our system so. Little car fun fact for you if you didn't know that. Jason:  [45:23] I did not know that the only part that's pretty funny. Scot:  [45:28] And then the last question so Melissa Burdick another kind of friend of the show. How is the bankruptcy of Toys R Us going to impact Amazon this holiday is it going to be a bloodbath and pricing with, Toys R Us cutting prices at the stores because the bankruptcy in an Amazon matching and then this kind of Race To The Bottom. Jason:  [45:49] So interesting question unless confident in my answer here but I think there's two, two issues is this holiday. Going to be a bloodbath of discount pricing number like regardless of Toys R Us like are a bunch of retards going to start you know early and aggressive discounts and is that going to drive. Pricing down for the whole holiday. I think it's an open question and frankly I'm very nervous about that like all of the the early forecast for Holiday are for, for pretty significant growth and robust sales and the unspoken truth in a lot of those is most years we have that kind of growth it's because, we sold stuff really cheap and discounted really deeply and potentially because we had too high of an inventory position and then you don't have to Discount more deeply, so I think the fact that there been a bunch of bankruptcies and More Store closures than usual this year and more distressed inventory his, has flooded the market and that that's cause more inventory full price inventory to get abandon on the shelves so I do think we're going to go into this holiday season with retailers in a little bigger inventory position than they'd like. And so I'm just frankly concerned overall, that then it's going to be heavily promotional holiday. What we already seen some early indication that it was going to start their sales super early, so all of those things could just turn it into a bloodbath not because of Toys R Us current current bankruptcy status. [47:19] Actually think. The Toys R Us in the current status has a disincentive to aggressively promote like the stores have to operate profitably over a holiday, and so I think they're not going to be the first one to drop their drawers on price like I think if they become really aggressive and promotions it's going to be later in the season, as they see how the the holiday is is shaking up but I think the. At this point they're not looking to liquidate inventory or those kinds of things like I think that's, you know if they decide they have to close 300 stores and they hire Gordon Brothers 2 to come in and liquidate inventory like that that potentially create a bloodbath but I don't think that's going to happen until 2018, so I kind of suspect toys is not going to be the the fuse that lights the. The the discounting fuse but I'm not sure that we we aren't going to see a bloodbath nonetheless. Scot:  [48:24] Yeah. I would just add I'm an e-commerce software guy and I've learned a lot about retail over the years that I didn't know and I know Melissa used to work at Amazon so she. Definitely got kind of a similar kind of DNA on the digital side. And does really good Bloomberg article that will link to in the show notes that talks about how all these retailers these traditional retailers have really loaded up on debt, and you know what what happens is they get acquired by private Equity Firm and part of their model is to take the Assets in leverage them pretty highly meaning piling on a fair amount of debt. And what does this done is left. The entire segment pretty exposed to a Destructor like Amazon because in in Toys R Us has a good case study that you brought up, so Toys R Us has something like four or five billion dollars in debt and this debt comes in these tranches so you have all that dead out there and I'll have maturity dates and, Toys R Us couldn't actually deal with about 400 million of that which is what pushed him into bankruptcy so what happens is when you yo so Amazon has no debt and you a lot of retailers argue that she doesn't even care they don't make a profit. Talk about down the show but what what happens if you have a competitor like that. Come in and make a pretty small impact on you so maybe you'd lose five or 10% of sales doesn't feel like that would really. Australia upside down. What's Insidious is Amazon it knows everyone's margin because they have all this data and you may lose 5 or 10% of sales but that's probably your most profitable stuff and maybe lose 15 or 20% of a profit. [50:02] Are Eva. And that's what this debt is all priced against is. [50:07] 1015 years ago when this debt was piled on everyone assumed that your profit margin would be the same. [50:14] And then you have a new competitor, long. And they're able to Chisel a enough profit that it really tips you over so this article doesn't really good job of kind of, because really in-depth and looks at at that which is pretty interesting and has a whole map that shows kind of the hot areas and the whole point of the article. Apocalypse is just getting started to date when will you get from a debt perspective it looks like we're just at the beginning of a bloodbath the thing I've learned in this was too I guess we had on the show is. These at the mall level Aldi's anchor tenants effectively don't pay much in rent and there are because the word anchor they're there to draw other people in, what happens if so let's say you're a small mob a store and one of the anchors goes out of business usually is written in the lease that. Because you were drawn there by an anchor if an anchor leaves you. You are now free from your lease so these balls are unwinding at a pretty incredible pace and. There is a I don't follow it that closely but there's a lot of rumors that some of them are going to be sold and the mall for large Mall reach because they are in such a stress situation so. So so this kind of gets Amplified didn't did these things are not mutually exclusive so now you have stores at malls that are anchors and have huge debt and if it's caused this kind of death spiral that's happening there. At the mall level is kind of what I called Mulligan so interesting things that I wouldn't have learned about until the podcasting and try to understand what is going on out there. Jason:  [51:47] That's why everyone should start a podcast. Scot:  [51:49] Absolutely or listeners last question so this is from James lecourt how do you see augmented reality playing a role in e-commerce and when do you think it will be mainstream and accessible to the smaller retailers. Jason:  [52:04] Another interesting question James we've done aviare are deep dive and I think Scott and I are sort of an alignment like VR is, truly interesting for some other reasons but I actually don't think it's it in the near-term very relevant to e-commerce I think augmented reality is potentially. Way more relevant but it's I think most of the use cases in Commerce are actually digital in-store use cases. [52:33] So warning more about getting more of the digital content to learn about products when you're in a physical store augmented reality in e-commerce the big use cases you think about are things like. How will that art look in my house will that furniture fit in my house what. You know what would this clothes look like on a a virtual representation of me or me and this me or these kinds of things. And what's interesting the. Rudimentary version of that technology is all out there oh I should mention the like virtual makeup stuff when beauty stuff which is has become quite good. So that the technology is all out there it's involving very quickly and so both Google and apple have really robust. New AR kits building in the latest version of their operating systems. And you look at the kind of experiences you can have on those those devices these latest devices that are using these they are kids. And you go man that's really compelling so if you have an iPhone 8 or an iPhone 10 I'd highly recommend you download this app called House craft. And how scrap uses AR to place Furniture in your house and it's it's amazing it's much better than some of the rudimentary stuff you've seen from. Some of the retailers Warby Parker has already leverage the AR kit in their app. [54:07] For virtual try-on of sunglasses and so you think about the face recognition technology that's in the iPhone 10 and the hundreds of measurements it's taking your face. Warby Parker take out of the AR kid all of those measurements put them into a deep Learning System, in recommend sunglass frames to you that are best suited to your face, and it creates an amazing AR experience and so you look at those things and you go man that is the future that that really is going to become mainstream, but then there's a big Debbie Downer in terms of how fast it's all going to happen, does AR kids only work on a small percentage of the hardware that real people own right so it it only runs on the the latest and greatest Hardware, so we have to wait for a couple upgrade Cycles to everyone, I want to get up to that that hardware and then at the moment those best experiences are really only deliverable through apps, and we've talked about this a lot on the show as well but for most retailers in for sure for small shops, it's next to impossible to get a a meaningful volume of customers to download and use your Mobile app and so what we really need is this robust AR capability to to be available in the web browser, not in the app and it is coming it's just still probably a couple years away so I think right now we're at the point where. [55:40] On the Best Hardware in an app customers are seeing experiences that really can drive conversion and sell more stuff and I think we're going to see more examples like the Warby Parker app that are going to be very very persuasive but it's probably another 3 years before, the majority of consumers have that capability in a web browser and that's when it becomes really meaningful for those medium and small size shops. Scot:  [56:03] Yeah and I would add another challenge for a small size shop is the 3D models so, to put your products into this 3D World you have to have models of them and this is not a trivial skill set for folks to have and there's not a great solution for just kind of imagine you ran I don't know, sports store and you wanted to put everything into a virtual world there's no really good off-the-shelf solution for kind of scanning that stuff that, a mere mortal can handle and build the models so that's another one is like how do you partner with this assume your retailer multi-brand retailer you're going to partner with your Brands and they're going to have to have a level of sophistication where you call and say hey I really need 3D models for all your stuff they're going to have to know what you're talking about how many brand struggle just to get you the. Current tenant to the digital assets so that that's going to be an interesting challenge to see who solves that because you could end up in this scenario, because worst laws applying all these other things that pretty quickly we get the hardware as Jason mentioned all that stuff solved and it's pretty easy for you to have a platform but you just don't have the assets. Jason:  [57:11] Yep and although I would point out just got you take that the that iPhone 10 sensor array in the Notch and you put it on the turntable and you suddenly have a pretty darn good cheap 3D scanner in so, you know, you you could imagine that the ability to to 3D scan and very high-quality at very well cost is something that Moore's Law is also going to deliver to us over the next two or three years. Scot:  [57:38] Cooper we really appreciate it when asking the questions there and we have about 5 or 10 minutes to catch up on news and it wouldn't be a Jason Scott show without Amazon news. [58:03] Jason you had let's kick it off of you you walked into your Whole Foods was that today or yesterday and you had an interesting situation tell us about it. Jason:  [58:15] Yeah that was today so there's a nice, two-story Whole Foods in my neighborhood downstairs is a very fancy coffee shop upstairs at the store and when I walked in the store today a big chunk of the coffee shop has been taken up by these. Temporary walls with all this Amazon signage and it looked like they were implying some kind of shopping experience was coming and that I got a chance to talk to some of the, the employees that we're doing it and it turns out they are this is a permanent installation. It's going into a bunch of Amazon stores in Chicago and it it basically is a Amazon device store, it's going into Whole Foods so another you know men's staffed place where you can go and get a echo demo or a Kindle demo or a fire. Demo and it sounds like they're going to have inventory for sale in the store and in ready to go. Scot:  [59:14] Cool Sorry Amazon bookstore has that like little apple like section so you're kind of fishing it'll be like that couple tables. Jason:  [59:21] Yeah and in fact I got to see the pictures and they look like they're straight out of the Amazon store. Scot:  [59:26] And then there's also a nursing news where I forget who broke this but, Amazon is doing the nursing thing so if your third-party seller and Amazon to text that your price is a competitive what they'll do is they'll actually discount it and it says, sold by the third party seller but then discount provided by Amazon so, you know Amazon is pretty well known in history that they monitor prices across the internet in near real-time so I think what's happening there is they probably realize they were expensive in a couple areas especially that, part of the curve where they rely on third parties to sell things someone exclusively and they decided they. Wanted to not be disadvantaged there so they're actually funding that and it's a nursing so you had on average are going to pay as a third-party seller you pay Amazon 10% but then they kind of are selectively say you're effectively In-N-Out. The ones I've seen have been under 10% but they couldn't hear you actually go beyond that and say that we want to be competitive enough here that will fund even pass what the third-party is selling to us. [1:00:37] Actually figure out how to do a Google Search and Google Nexus Amazon. Pretty much real time and I found about 3000 items that that had this set so this is out of Amazon's like four or five hundred million this is not a huge thing at this point but the thing I thought you would find interesting is. Everyone I can I did look at all three thousand but I page through pretty quick they were all in the beauty category. Jason:  [1:01:01] Yeah it it was super interesting and clever so obviously is as most of the regulars that showed no Amazon has a pretty sophisticated pricing I'll grab them on their 1p product, and you know when they sense a competitive situation they're they're very likely to be a fast follower, and they they see a lot of advantage in overall customer lifetime value even if they have to sell something at very narrow margins or even negative margins in the short term and you know the liability traditionally of the marketplaces you, Amazon doesn't have control over the pricing of that 3p product and so then you think about hey what are some categories that Amazon doesn't compete in in 1 p, but would really like to control prices in the 3p and you know there's certain kinds of products that that are tougher Amazon, and one of them would be like private label Cosmetics that have no interest in selling on Amazon but they want a third parties and gray marketers will by and and list on the Amazon market so that could actually be like, Ulta products. That should be exclusive to Ulta that's on the Amazon Channel and this tool gives them an opportunity to gives Amazon an opportunity to get really price competitive on that and, you know and in many cases that grey market product. Like the sellers are relying on selling because of convenience and so they often aren't super price competitive so this is a way for for Amazon to offer a competitive price in those categories were. [1:02:32] It wants to compete in the long run so that that's pretty clever but was interesting is there's a bunch of. [1:02:39] Not obvious unintended consequences of this program and it it's going to be funny to watch them all play out so there's all these things you wouldn't think of that initially but I'm sure Amazon stock through. When is something like returns so you know the seller offered offered a cosmetic 450 bucks Amazon discounted at 2:40 bucks. The consumer only paid 40 when you return it. You know Amazon has to refund part of your money and that seller has to refund its at all that stuff has to work out. But another big one is some of those sellers. Either have the other authorized sellers of a product they very likely have you know are complying with some some pricing requirements from. From their supplier so they they might have agreed to offer prices. Only at map price minimum advertised price in Amazon potentially could be discounting below that minimum advertised price so even though the seller is complying with their their pricing agreements. They're involuntarily out of compliance with that agreement because of this Amazon discount and I think another scenario is. Sellers that a promise to offer the same price to multiple marketplaces and then Amazon discounts at so effectively they're no longer complying with that agreement and so. You know those are all going to be some some that potentially sticky situations it's going to be interesting to see if any manufacturers come go after their sellers. [1:04:16] As a result of Amazon's price Judo. Scot:  [1:04:21] Yeah yes, interesting to see how this plays out their solutions to these things so if you know you can imagine that if you don't want Amazon to do this there could be a knocked-out kind of thing and they've done that with a bunch of other programs, all the things are solvable but it is pretty interesting to see Amazon do this and you're there must have been some pressure in the beauty category that cause them to think about doing this. Jason:  [1:04:45] What other things maybe is an opportunity for someone out there like maybe Channel advisor should do it but if you were a seller that used to be selling that good at, 50 bucks and you were competing against guys that were selling it at 60 and you suddenly see that Amazon is dropping t

Click here for this episode's show notes Watch our video on Foot Strengthening Please leave us a review at http://openskyfitness.com/review   Why Barefoot or Arch Support Shoes? On today's episode of the Open Sky Fitness Podcast, Devon and I are tackling the ultimate clothing question: Is it better to walk or exercise while wearing barefoot, minimal shoes are shoes with tons of arch support? Either way, why did we even begin to wear shoes in the first place and what makes barefoot or arch support shoes so important to our foot's health? Not only will we be discussing the pros and cons of either shoe,  but also: Anatomy of the human foot The structure of a shoe Traditional shoe problems How to transition into wearing barefoot shoes Some of our favorite barefoot/minimal shoe brands How to heal the foot   Anatomy of the Human Foot   "The arch structure is only as strong as where it's connected to the ground." - Rob Dionne   The human foot has three different arches: One on the inside of the foot (medial - longitudinal arch) An arch on the outside of the foot (the lateral - longitudinal arch) A third that spans across the pad of the foot (anterior transverse arch) Sometimes a pair of shoes that has good arch support isn't necessarily the best purchase choice for everyone.     Why Wear Shoes? The first shoes were introduced when our ancestors created Moccasins. Made out of animal hide, these shoes were meant to protect our feet from the outside elements. Since then, so many different types of shoes have been marketed to our desires. Shoes for perfect alignment, to improve our bodies appearance (I'm looking at you Skechers Shape Ups which have no beneficial value), or for work. Unfortunately, there's no magic shoe that can help our bodies. We have to work on our own to strengthen our feet and body.   The Structure of a Modern Shoe The modern shoe has three key parts: Soft toebox Heel lift Arch supprt A soft toebox with lots of padding is supposed to help improve comfort and shock absorption. A heel lift in the back of the shoe is meant to help align the body. For those who need it, the arch support is meant to help weak arches and to help keep the integrity of the arch.   Traditional Shoe Problems   "Your foot is designed with all of these different, small bones that help you balance and support your entire body. By wearing arch supports, your shoes are doing all of the work that the arch is naturally supposed to do and it weakens the foot." - Devon Dionne   If the toe box is too narrow, then it won't allow for the expansion of the feet. Your feet shouldn't be crammed in your shoe. Instead, you should be able to comfortably open and close them. The toe box might also be too soft and therefore it doesn't support the arch of the foot. When a shoe has an excess amount of arch support, it simply makes the foot lazy and weakens the arch. It keeps your foot in one position instead of allowing it to flex and move. Shoes with poor designs can also negatively affect our bodies. By constantly wearing shoes with little support such as flip flops, sandals, wedges with no heel back, or heelless shoes can harm the foot's health if they're worn regularly for long periods of time. In fact, these shoes change how we walk because we need to clench our toes to grip the shoe. Each step forces us to change our feet to be in a fixed, improper position.    Pros and Cons of Barefoot Shoes   "Because there's minimal padding between your foot and the ground, you have as much contact as you need to activate the feet's arches. When the feet make direct contact with the ground, it sends stronger signals to the brain. The foot and brain connection is more sensitive because it allows for more nerve waves to talk to each other."  - Rob and Devon Dionne   Barefoot shoes like Vibrams and other minimalist shoes offer zero to minimal padding so that you have full contact with the ground. There's just some rubber and a bit of fabric that makes up the bottom of the shoe for comfort.  This allows for all of the muscles in the foot to stay engaged and therefore it for forces the arch muscles to stay active. By relying on your feet to balance your entire body, you also become fully aligned and don't have to solely rely on the shoe to help stabilize you. However, you have to take it very easy when wearing barefoot shoes for the first time. Unlike regular shoes, there is no heel cushion which forces the wearer to strike on the ball of their feet when they walk or run. These can easily harm the foot if a person doesn't change their gait.   How to Transition to Wearing Barefoot Shoes We can't stress it enough, but it's vital to have a slow transition to wearing barefoot shoes. You don't want to wear them all day or to go for a hike when you first wear them because your feet and calves will be in so much pain the next day. Instead, start by wearing the shoes for short periods of time. If you want to run with them, practice with a walk-run routine for 5-10 minutes by walking with them for 5 minutes, 1 minute jogging and so on. Recommended Barefoot and Minimal Shoe Brands Some of the different brands of barefoot or minimal shoes for walking and running that we recommend include: Merrell Vibram New Balance MT10 Xero Sanuk Vivo Barefoot Nike Free   Nike Free has more padding and a bit softer and is a great transition shoe for full range of motion and wear those for 6 months to get used to them and THEN start that process over again with minimalist shoes. Make a slow transition and be smart about it as well as patient.     Arch Supported Shoes Pros and Cons   "Our feet have such an incredible design. The way that the arches are designed allows us to absorb impact with each step, run, or jump. Our feet relate to our entire body's structure - how our knees bend, how our hips bend;  it's all connected." - Devon Dionne   The main reason why some people need to wear shoes with arch support is because it picks up the slack for our feet's weaknesses. Many doctors will also say that it can help our body's alignment and improve pain management. However, the external support can create weakness and muscle atrophy because you're not allowing your foot to do its job to support the body.   How to Heal Foot Problems We can heal our feet by focusing on opening  and strengthening the muscles. Some easy tools can include a foam roller as well as a lacrosse or tennis balls to help roll out your foot and relax the muscles. Golf balls are also great  to stretch out individual toes. We also recommend practicing toe articulation and calf raises regularly. The Yamuna foot wakers and and TheraBand products are also great to use whenever you experience aches and pain in your feet.     Join The Open Sky Fitness Podcast Group! That's right! We have a closed Open Sky Fitness Podcast group  on Facebook where you and everyone have the opportunity to talk about your health and fitness goals in a safe environment. We post workouts and start discussions about how to be strategic around finding a healthier you. Check it out! Start Building Your Own Workouts and Meal Plan! Download Results Tracker here! Click To Download Home Workout Templates or text the word, "lifting," to 33444 to download the templates.  Download the OSF Food Journal Now! Have a Question or Review for Rob or Devon? We love answering questions and getting feedback from you, our listener! If you have any questions to ask us, want to share a review of the show, or tell us any suggestions for guests/topics that you think would be great to have on the show, just email Rob at rob@openskyfitness.com or Devon at devon@openskyfitness.com or you can also leave us a review at www.openskyfitness.com/review, ask a question in the closed Open Sky Fitness Facebook Group and even text OSFreview to 33444 to get the link.   What You'll Hear on This Episode 00:00 Open Sky Fitness Introduction 1:15  Opening comments with Rob and Devon 1:30  Check out last week's episode -OSF 161 Joe Stout: Goat's Milk vs Cow's Milk - Which is Better? 2:20  About today's episode on barefoot running shoes vs traditional arch support running shoes. 2:50  Learn more about our Open Sky Fitness Facebook Group 4:40  Fill out an application for One-On-One Coaching Sessions with either Rob or Devon 6:10 Barefoot Shoes vs. Arch Support 7:35  What is an arch? 9:50  Why do we conventionally believe that we need shoes with good arch support? 12:00  Cons of arch support 15:00  Our feet's connection with the rest of our body from walking to jumping. 21:40  The structure of a modern day sneaker 25:40  Traditional shoe problems 36:40  Comparing arch supported shoes with barefoot shoes 39:00  The non-existent heel cushion in a barefoot shoe 42:20  The flexibility of the barefoot shoe 44:20  The problem with how  some shoe designs can negatively affect our bodies. 47:55  What do shoes provide and why do we even wear them in the first place? 52:00  Why and how to strengthen your feet. 57:30  How do we transition into barefoot shoes? 1:02:30  Different brands of barefoot shoes for walking and running 1:08:45  How to heal your foot problems. 1:14:30 Closing comments with Rob and Devon 1:15:55 Open Sky Fitness Closing   RESOURCES MENTIONED DURING THE SHOW: Leave us an iTunes review Join the The Open Sky Fitness Podcast Group on Facebook Contact Rob and Devon to apply for One-On-One Coaching Sessions Check out last week's episode - OSF 161 Joe Stout: Goat's Milk vs Cow's Milk - Which is Better? Listen to OSF 51 - Learning Parkour with Dan Edwardes Buy your own copy of Born to Run by Christopher McDougall Check out our recommended barefoot and minimal shoe brands: Merrell Vibram New Balance MT10 Xero Sanuk Vivo Barefoot Nike Free Heal your feet with Yamuna foot wakers Strengthen and stretch your feet with TheraBand products   Get Fit with Free Downloads! To Download Rob’s FREE workout templates click below** Download Templates Ask Rob a Question or tell him what is working for you: Email Rob@OpenSkyFitness.com   Support This Podcast To leave a Review for Rob and the Open Sky Fitness Podcast CLICK NOW!  Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and I read each and every one of them. Contact our amazing sound engineer Ryan? Send him an e-mail here: info@stellarsoundsstudio.com Thanks for Listening! Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below! If you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post. Do you have any questions (and would like to hear yourself on the Open Sky Fitness Podcast)? Click on the link on the right side of any page on our website that says “Send Voicemail.” And finally, don’t forget to subscribe to the show on iTunes to get automatic updates. It’s free! Thanks for listening/reading Episode 162 - Barefoot vs Arch Support Shoes: Which is Better? We hope you have gained more knowledge on how to be a healthier you.

Jede Menge Spiele News, eine Bitcoin Eskapade bei welcher Patrick der Kopf raucht, der 2028er Mac Pro und endlich Android. Danach aber Schuhe. Versprochen. Lieber Fluggast, wenn dir das Gehörte gefällt oder dir Sorgenfalten auf die edle Stirn fabriziert, dann haben wir etwas für dich: iTunes Bewertungen. Follow-up Embedding Keynotes is back! YouTube: Four Last Things (Monty Python meets Bosch) Thimbleweed Park™ Electrum CPFP und Replace-by-Fee Electrum FAQ zu CPFP und Replace-by-Fee Empfohlene Bitcoin Fees Mac Pro ‘Constant Negativity’ From Pro Users Led Apple to Develop Modular Mac Pro, Which May Not Ship Until 2019 - Mac Rumors CURVED/labs: der modulare Mac Pro ⊂·⊃ CURVED.de Eye - Smart Android Case for iPhone by ESTI Inc. — Kickstarter Schuhe für Wanderer und Läufer Altra Lone Peak 3.0 Es hilft nur anprobieren, da selbst die verschiedenen Altra Modelle unterschiedlich ausfallen. Bezugsquellen: Meldelaeufer.de i-run.fr Landau Running Company Running Warehouse Europe Coupon 10%: gingerrun Racelite In der UK hat’s auch ein paar Shops, z.B. den hier. Resümee: Altra hat bei Patrick die 3.0er Nike Free’s abgelöst. Leichte Schuhe mit genügend Platz für die Zehen. Leider sind die Altra Olympus 2.0, welche er nach den Lone Peak 3.0 probiert hat nicht sein Fall. Diese gehen in die Richtung von Hooka Ones und haben eine 3,6 cm hohe Sohle. ALTRA OLYMPUS 2.0 Rucksack: Sea to Summit Ultra-Sil Day Pack aus #UC044. laesst sich zum kleinen Beutel zusammenquetschen 71 g / 20 l / 2 Wochen Resümee: Patrick ist überzeugt nun noch mehr Gewicht einzusparen. Schon öfters in der Stadt erprobt, aber es ist was anderes, wenn man ein paar Tage hintereinander Berge rauf kraxelt… da wiegt jedes zusaetzliche Gramm 50x so viel. Polsterung und Features bei diesem “Notrucksack” = 0 Punkte, deshalb wird auf diese 240 g Alternative geschielt: Gossamer Gear Murmur 36 Hyperlight Rucksack. Andreas ist derweil nach wie vor überzeugt von seinen Tretern, liebäugelt mit der Que Flasche, aber nicht mit den Vibram Furoshiki Wickelschuhen. Unsere Picks Patrick: Nozzle von Altered Andreas: Crumplepop VideoDenoise In Spenderlaune? Wir haben Flattr und PayPal am Start und würden uns freuen.

Neste episódio, falamos sobre provas no Caribe, os cuidados de correr no frio e fechamos com os lançamentos de Nike Free. Trilha: Could You Be Loved (Bob Marley), Valley Winter Song (Fountains of Wayne) e Mollys Chambers (Kings of Leon).

Alleine zu zweit sind Andreas und Patrick, da das Urtier ausgeflogen ist. Was solls, dannn reden sie halt noch einmal über Amazons Cloud Drive, Barfusslaufen und Verkaufen von altem Krempel. Lieber Fluggast, wenn dir das Gehörte gefällt oder dir Sorgenfalten auf die edle Stirn fabriziert, dann haben wir etwas für dich: iTunes Bewertungen. Follow-up Pferde Es ist soweit: Bibi & Tina “Großes Pferdeturnier” ist nun im App Store und ihr konnt abgaloppieren wie Sven. Discount auf iShowU Studio und Instant zCasting 3000 bieten den glücklichen 3, 4, 5 Leuten die XYZ twittern einen 10% Discountcode an, um iShow Studio oder Instant zu erwerben. Introducing Search Ads Nun ist es offiziell: Apple führt bezahlte Werbung im App Store ein. Notion – Der Tausendsasser Notizenjongleure, Trelloliebhaber und Wikik-Kollaborateure können sich Notion mal anschauen, denn dass kann “Docs, wikis, tasks, seamlessly in one” und biete “A unified workspace for modern teams”. Schaut selbst. 4K Video But we have to applaud Apple here, because the quality of the video footage out of these iPhones is downright amazing. We were getting as good or better quality from the iPhone as what we had been shooting on for the past year, the Panasonic GH4. Daran wie schön das iPhone Filmchen machen kann will euch Andreas erinnern mit diesem Fundstück: This 4K Aerial Film Features Cities from Across the United States, Shot Entirely on iPhone. Amazon Cloud Drive acd_cli rclone Mounting Amazon Cloud Drive and Uploading Encrypted Data Mount Drive in Finder ExpanDrive CloudMounter GoodSync Time Machine Backup selbst bauen? https://blog.interlinked.org/tutorials/rsync_time_machine.html https://github.com/laurent22/rsync-time-backup https://amc.ovh/2015/08/14/mounting-uploading-amazon-cloud-drive-encrypted.html mlbackup Bah! Fuzz Almost there: Nike Free 3 Besser: Zero Drop, weite Zehen, minimalistisch… vor allem die Sohle, leicht Vibram FiveFingers Merrell Vapor Glove (auch dünne Vibram Sohle) 164g Lems SOLE RUNNER VIVOBAREFOOT Natural Foot Wisdom with Podiatrist Dr. Ray McClanahan - YouTube Gebrauchtes Verkaufen: rebuy momox mietregal Unsere Picks Patrick: Reigns Andreas: RegExRX In Spenderlaune? Wir haben Flattr und PayPal am Start und würden uns freuen.

Topics This week we introduce #travelsquad member Shardae, creator of the fashion styling and wardrobe editing company Edit.Cut.Paste. Our style maven shares a story about her worst trip to Miami, and why you should never slather your body in Vaseline. Shardae also provides 8 tips that will make packing for you next trip a breeze, your style sure to slay. . . and your next gram post amazeballs! #1 - Keep it light: Pack light jackets that can transition from day to night. #2 - Put some layers on it: Basic tanks and tees can easily be paired with statement necklaces or other accessories to add a little oomph to your travel outfits. #3- Fold and shake: Consider bringing a few light dresses or pants that can be folded and shaken out before wearing, look for materials that are wrinkle-free like spandex or polyester. #4 - Step your shoe game down: Three is the magic number for shoes. Make sure to include an active shoe like the Nike Free running shoe  or the Kenneth Cole active shoe and a thong sandal. #5 - Protect your jewels: Use tissue paper for necklaces protect your favorite pieces from bending and tangling. #6 - Prevent make-up woes: To keep your face pretty and your wallet fat, head to your local cosmetic store and pick up tester containers to store your favorite makeup before your next trip. #7 - Put it in the bag: Weekender bags are your friend, consider investing in a sturdy weekender to pack extra outfits, make up and of course shoes (sometimes

Brrrr! It's rainy and cold... and it's AUGUST! Well, no matter, I head out for a 12 mile out-and-back heading west along the Thames. It was so wet that I was nervous about recording during the run, so I chat witcha during the rest stops.I know I just put out ep 47 just a little while ago, but I've been enjoying running so much that I've been running pretty much every day and finally made the leap on two purchases and had to talk about 'em.The first one is I decided to go ahead and get some new Nike Free's. But this time, I opted for the 3.0's which have almost half the sole of the 5.0's and it's a HUGE difference. I love them! Great ground feel and it's easier to keep up on the forefoot. I can tell my whole body is adjusting and can feel muscles in my legs, core, and even back are getting stronger. Good stuff.The second is a 16GB silver iPad Nano. This thing is TINY. I can even clip it to the band on the back of my running cap and not even notice it. The biggest part of the decision was the fact that is records just like the iPhone. In fact, this episode was recorded on it. The picture below is a little bigger than actual size:Lastly, we're coming up on the 50th episode of the Run Yank Run podcast! I can hardly believe it!So, if you are a listener and would like to send in something to be included in a special 50th episode extravaganza, then send it to runyankrun@gmail.comSend me an audio file (any format), something to read out, heck, even pictures I can post to the blog. Anything is welcome.Intro music from the Podsafe Music NetworkFeatured Songs:"Smells Like Rockin' Robin" by Go Home Productions"Carpenters Wonderwall" by Go Home Productions Intro/Outro:"You Start It" by The MonikersDownload Episode 48

Geoff and Rene answer questions on the keyboard/crackberry claw then discuss footwear from regular shoes to high heels to Nike Free to Vibram to barefoot, and which let your feet work best. This is Superfunctional!

Tomato paste Beating the I.R.S. Nike Free shoes? Dry Brine? Charlie sent me a RoadID discount! New Belgium Hoptoberfest Liquor taxes in Illinois Sangria Three foods Gianni doesn’t like and a quiet “go tigers” Do you like other pickled items? Steve hates cheese. Jeff wins outro: Favourite Shirts by Haircut 100 Sharing The Love: Bearcrawling […]

First we will podcast our weekly Dr Fitness and the Fat Guy radio show in its entirety then we’ll release just the guest interviews throughout the week. So please click POD to listen to this recent interview from the Dr. Fitness and the Fat Guy Radio Show. Or now you can subscribe to just the interviews from our radio show on iTunes by clicking this link.On tonight’s show, Dr Fitness and the Fat Guy learn all about the WiiFit from John Biggs from CrunchGear.com. He loves talking about the latest must have fitness gadgets. We spent a lot of time talking about the hottest game in Japan that is just now hitting the toy store shelves in the U.S. Wii Fit. The Wii Fit is what the Fat Guy and his kid are obsessing about now so John had to tell us all about it. First off this is more than a video game this is also a scale and a balance board and a game to of course. So check it out at your favorite Big Box store. John also talked about the new Nike Free running shoes which helped him with his recent foot problem. John also talked about some features the new iPhones will be having along with the massive price cut that should be coming in the next month or two. He mentioned a few more gadgets and even a jog stroller tip for the streets of Brooklyn. For more you should be subscribing to www.crunchgear.com and reading it everyday.For more Dr Fitness and the Fat Guy check out our new Wellness Minutes blog where we give you in depth information on health, fitness and weight loss topics in 3 minutes or less every single day. Now available on iTunes right here Please be our friends! Look us up on all your favorite Social Networking sites like: Facebook, MySpace, Friendster, Bebo, Self Growth, Imeem, Squidoo, Xanga and more. And please don’t keep us a secret, if you enjoy Dr Fitness and the Fat Guy please forward this on to a friend and put links to our website and show on blogs and message boards you enjoy. Thanks!

The most entertaining weight loss and fitness podcast show on radio." Please click on the POD button to listen to the latest Dr. Fitness and the Fat Guy radio show podcast broadcasting live each week from Atlanta, GA, USA.   To download the show on iTunes please click on this link Tonight's show is sponsored by The Card Mom, Celeste Katz. If you are looking for a great easy to implement system for sending out personal hand stamped greeting cards please check out Celeste's great website www.thecardmom.com On tonight's show Dr Fitness and the Fat Guy learn all about SYZMO Energy, the first Organic Compliant mainstream energy drink from company founder Jeff O'Neal. Organic Compliance is the guarantee that all their ingredients are sourced and manufactured without GMO's and are Synthetic Free. The brand SYZMO was derived from the Spanish word sismico meaning seismic or EarthQuake or as they like to say Energy Felt Around The World. SYZMO is "Made With" USDA Certified Organic Premium Blue Agave Nectar, which has the lowest Glycemic Index of all the sweeteners on the market. It’s GI rating is just 30 compared to most other energy drinks that have GI ratings closer to 100. And the drinks have only 90 calories per serving. SYZMO also contains, Natural Caffeine from coffee, Guarana Extract, Green Tea Extract, Yerba Matte Extract, Vitamin B2, B3, B6, B12, Biotin, Folic Acid, Zinc, and Co-enzyme Q10. All the Energy, All the Stamina, All the Performance, without the jitters quick crash and burn feeling and terrible aftertaste Are you health conscious and taste savvy? Then try the new SYZMO! It truly delivers everything you could ask for in a healthy alternative functional beverage. These guys were kind enough to send us a variety pack of all their flavors. Dr Fitness loved Prickly Pear, Kathie loved Passion and our receptionist loved the Original. Those cans flew out of the office faster than the Fat Guy can eat a Five Guys burger. For more information about Syzmo and the locations of where you can get yours please go to their website www.syzmo.com Eco-organizer Candita Clayton, Author of the book Clean Your Home Healthy: Green Cleaning Made Easy opened the show. Candita was throwing out tips to clean your house in a greener and healthier manner. She says to get rid of the bleach and try vinegar and lemons. She says there are lots of simple substitutes that smell just as nice and clean just as well. Her beautiful full-color book shows you how to transition easily into a non-toxic cleaning routine, one room at a time.   You'll learn what to look for in your household cleaning products, and what to avoid. The Back to Basics chapter gives you dozens of ways to use the Fab Five: white vinegar, hydrogen peroxide, baking soda, castile soap, and lemon juice. The comprehensive Resources section puts you in touch with companies to trust. Most of all, you'll learn how going Green can help protect your health, the health of your family and pets, and the health of our fragile planet. for more information about Candita and her book please go to her website www.yourlifeorganized.com Next we had our pal John Biggs from CrunchGear.com sharing the latest must have fitness gadgets. We spent a lot of time talking about the hottest game in Japan that is just now hitting the toystore shelves in the U.S. WiiFit. The WiiFit is  what the Fat Guy and his kid are obsessing about now so John had to tell us all about it. First off this  is more than a videogame this is also a scale and a balance board and a game to of course. So check it out at your favorite Big Box store. John also talked about the new Nike Free running shoes which helped him with his recent foot problem. John also talked about some features the new iPhones will be having along with the massive price cut that should be coming in the next month or two. He mentioned a few more gadgets and even a jog stroller tip for the streets of Brooklyn. For more as always check out www.crunchgear.com We closed the show with a new segment with our friends Kathy Newbern and J.S. Fletcher called Your Spa Report. You see Kathy and Fletcher are professional travel writers who travel the globe and write about wonderful places that Dr Fitness and the Fat Guy will never see in real life. They will share some of their stories and their tips about past and upcoming trips. Tonight they had some great advice for new spa patrons. Did you know that you should tip 20% after a massage? Also be sure to request a male or female massage therapist. And they give you paper thong underwear to wear for a massage. Who knew? Kathy and Fletcher also talked about their other business which is writing romance novels. They have even come up with a way to create custom romance novels for you and your significant other. Imagine a romance novel starring you that's right they can do that. you choose the locale and plug in some interesting facts and a few days later you get a hard or soft cover book sent to your house with you on the cover and featuring your favorite things.  You can even choose wild or mild. For more info please go to their websites www.yournovel.com and www.yourspareport.com No Dr Fitness' Fitness Tips this week but you can get his tips every day at our new website www.wellnessminutes.com or on iTunes here. Or our blog www.drfitnessblog.com Amazingly the Fat Guy is being followed by over 3 dozen people who are interested in what he eats each day. Who would have thought?  Anyone can follow the Fat Guy's eating exploits on Twitter.  Food journals are great ways to lose weight and the Fat Guy is always trying anything in order to lose those last 20 pounds. So take a peek into his food diary. You never know what he'll write. Somehow he can stay compliant to writing on Twitter but he can't fit in exercise each day. That's right, moments after he eats something the Fat Guy Twitters about it and you can follow him so that one day if you try real hard you too can look like the Fat Guy. Please go to www.twitter.com/fatguy Hot mom, Kathie Larkin was  a no show. Be sure to check out Kathie's website www.getkathie.com. Remember we are now on every morning in Michigan. On radio station WKNW. They asked us to create a Dr Fitness and the Fat Guy "Wellness Minute." So now a new Wellness Minute runs on that station each morning at around 7:40. Each Wellness Minute features the doctor and I going over 5 of his best tips on a given wellness subject like: losing weight, getting in shape, living a healthy lifestyle, etc. Now these Wellness Minutes are available online.  If you have a favorite radio station that you think would benefit from our Wellness Minutes send them an email telling them about it and who knows maybe you can hear us everyday too. Also once again, I need you to please do me a favor. My kid Max has been doing a radio show called "Kid Power Radio" for awhile now and you should check it out. Tiffany from The Daily Candy called his family friendly radio show "Hilarious!" This is a great show for your kids. It is kind of like a kids version of David Spade's "Showbiz Show" on Comedy Central or Entertainment Tonight mixed in with a little Wayne's World. Max recaps the week in entertainment and gives his take and review of what he liked and didn't like on TV, at the movies, video games, in books and in music and even restaurant reviews. Please go to his site and download the show for your kid. He had a big show recently he interviewed Meatwad from Aqua Teen Hunger Force on Cartoon Network's Adult Swim. And if your kid sends Max an email he'll read it on the air next week. The show can be found at www.kidpowerradio.com and you can email Max at RadioStarMax at Yahoo.com. He has gotten emails from kids from England, Australia, China and even the US. Your encouragement is greatly appreciated.  Thanks to you his show is rocketing up the charts!!! As always, more laughs, more info and more fun than any other health, fitness, weight loss podcast out there. Click the podcast button and check out the entire show right now. Now you can listen to only the expert interviews at our new website www.healthexpertradio.com here or on iTunes here. Don't forget to check out the Doctor Fitness and the Fat Guy blog at www.drfitnessblog.com for more tips about weight loss and Dr. Shafran's analysis of all things health and fitness. Also check out our brand new redesigned website www.drfitnessandthefatguy.com to subscribe to our FREE weekly healthy living newsletter and enjoy all the benefits of our online weight loss program and community. You can also email Dr. Fitness there with your specific questions and he will personally answer each one. Promise!! Please blog about our show. Our show grows when our listeners tell their friends about us. We need your help to grow our listener base so if you enjoy Dr Fitness and the Fat guy please forward this podcast to a friend and put links to our website and show on blogs and message boards you enjoy. Thanks!