Podcast appearances and mentions of paul dyer

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Best podcasts about paul dyer

Latest podcast episodes about paul dyer

Frictionless Marketing
The Intersection of Sports Analytics and Baseball: A Conversation with Mike Petriello

Frictionless Marketing

Play Episode Listen Later Feb 28, 2025 39:15 Transcription Available


In this episode of the Frictionless Marketing podcast, host Lori Rubinson, Managing Partner at /prompt and WFAN Sports Talk Radio host, dives into the realm of sports analytics with MLB.com's Mike Petriello. Lori and Mike discuss the often misunderstood role of analytics in sports, especially baseball, addressing common criticisms and explaining how analytics can improve decision-making. Mike shares his journey into baseball analytics, starting from his history degree to his current work with MLB and ESPN. They explore the definition of analytics, its application in baseball through pitch design labs, and the broader implications for players, fans, and the sport as a whole. The conversation touches on rule changes, the impact of sports betting, and the future of AI in baseball. This episode provides valuable insights for both sports enthusiasts and those interested in data-driven decision-making.00:00 Introduction and Guest Welcome00:48 Mike Petriello's Journey into Baseball Analytics02:19 Defining Analytics in Baseball04:32 The Evolution and Impact of Analytics in Baseball09:04 Pitching Labs and Technological Advancements11:08 Incorporating Data into Storytelling and Broadcasting14:24 The Role of Analytics in Player Contracts and Performance23:49 Rule Changes and Their Impact on the Game29:38 The Future of Analytics and AI in Baseball34:33 Closing Thoughts and Fun QuestionsFrictionless Marketing is a production from /prompt, the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future. To learn more about how to make marketing frictionless, purchase Friction Fatigue by /prompt CEO Paul Dyer online and at booksellers worldwide.Produced and distributed by Simpler Media Productions.

Frictionless Marketing
Leading Through Purpose A Conversation with Constellation Brands' Alex Wagner

Frictionless Marketing

Play Episode Listen Later Nov 8, 2024 30:22


In this episode of Frictionless Marketing, host Paul Dyer interviews Alex Wagner, Vice President of Public Relations and Brand Experience at Constellation Brands. Alex discusses her extensive career journey, from starting in communications at USC Annenberg to leading global brand communications at Calvin Klein and eventually shaping consumer engagement at Constellation Brands. She delves into leadership practices, the importance of staying connected with her team, and the value of transparency. Additionally, Alex talks about the significance of purpose-driven marketing and highlights successful initiatives like the Prisoner Wine Company's social justice focus and High West's “Protect the West” program.00:00 Introduction to Frictionless Marketing Podcast00:43 Alex Wagner's Career Journey03:49 Leadership and Team Dynamics12:52 Brand Purpose and Consumer Engagement19:30 Measuring ROI and Business Impact25:14 Values in Action and Corporate Culture28:09 Fun Conclusion: Reflecting on Personal PreferencesFrictionless Marketing is a production from /prompt, the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future. To learn more about how to make marketing frictionless, purchase Friction Fatigue by /prompt CEO Paul Dyer online and at booksellers worldwide.Produced and distributed by Simpler Media Productions.

TV RELOAD
LEXI DYER - AUSSIE SHORE - PARAMOUNT +

TV RELOAD

Play Episode Listen Later Oct 3, 2024 18:15 Transcription Available


Hi Guys, welcome back to TV Reload. Thank you for clicking or downloading on today's episode with Lexi Dyer. Who is one of the cast of Aussie Shore a series now on Paramount +. A series that will polarise its audience but don't judge me - I am kind of obsessed. Lexi already had a serious tie to Reality-TV and if you are a Big Brother super fan you would know Paul Dyer for his very dramatic conversation with Merlin in Big Brother 2004… as a treat we will get Paul onto this call and I am a little too excited for that. Aussie Shore is the spin off from both Jordy Shore and Jersey Shore and while it has taken Australia a long time to get here - I think the wait has been worth it. The production quality and the pacing of the show is phenomenal. I am actually more prudish than people would think but I found it entertaining to dip back into my youth and live a little vicariously through these young people. I will ask about their casting process - how do you get picked for a show like this… and how long the show tales to film? You will get to hear us unpack the relationship Lexi has with her father Paul… what she borrowed from her Dad, what he thought of Lezi following in his footsteps and if they will watch the show together? You will hear about how hard it is to come in late to a show like this - as Lexi comes in on episode two and what she thought of Callum Hole also coming into the show quite late. We will even find out who were the easiest to get along with - the boys of the girls? Plus I will ask about the possibility of a series two? (I will be a little cheeky and ask who she would like to see cut from the cast.) There is so much to unpack with my guests today there are some fantastic secrets along the way. So sit back and relax as we unpack Aussie Shore. The most bonkers reality show to date.See omnystudio.com/listener for privacy information.

Frictionless Marketing
Exploring Cultural Impact and Innovation in Skincare with Cetaphil's Jerome Brathwaite

Frictionless Marketing

Play Episode Listen Later Aug 21, 2024 21:01 Transcription Available


In this episode of Frictionless Marketing, we welcome Jerome Brathwaite, the Global Head of Brand Equity and Marketing for Cetaphil at Galderma. Jerome shares insights from his extensive experience in the beauty and skincare industry, highlighting his role in transforming Cetaphil into a global brand. The discussion covers a range of topics, including the successful Game Time Glow campaign, New York Fashion Week activations, and the integration of AI in marketing strategies. Jerome also delves into the importance of cultural shifts, the role of emotion in marketing, and his approach to product innovation and talent development. Join us for an in-depth conversation on the future of skincare marketing and Jerome's passion for storytelling and brand management.00:00 Introduction to Frictionless Marketing00:06 Meet Jerome Brathwaite: Brand Management Expert01:09 Diving into the Game Time Glow Campaign02:48 The Ecosystem Behind the Campaign04:45 Global Impact and Emotional Connection08:32 Product Innovation and Market Needs12:53 Leadership and Mentorship Insights16:45 The Future of Skincare and Beauty Brands19:03 Musical Past and Marketing Journey19:59 Conclusion and Final ThoughtsFrictionless Marketing is a production from /prompt, the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future. To learn more about how to make marketing frictionless, purchase Friction Fatigue by /prompt CEO Paul Dyer online and at booksellers worldwide.Produced and distributed by Simpler Media Productions.

Frictionless Marketing
Empowering Patients and Communicating Purpose: A Conversation with Amy Atwood

Frictionless Marketing

Play Episode Listen Later Jul 30, 2024 34:18 Transcription Available


In this episode of Frictionless Marketing, host Paul Dyer welcomes chats with Amy Atwood, Vice President of Regional Communication and Philanthropy at Takeda Pharmaceuticals. With over 25 years in corporate communications, Amy shares her journey, insights on the evolving pharmaceutical industry, advice for communications professionals, and perspectives on purpose-driven work and DEI. Together, Paul and Amy recap key themes from the Fierce Pharma PR Communications Summit East, including the impact of AI, storytelling, health equity, and the significance of having communicators at decision-making tables. Moreover, Amy discusses the importance of wellness and reverse mentorship in the workplace.00:00 Introduction to Frictionless Marketing00:01 Meet Amy Atwood: A Journey in Corporate Communications01:01 Key Themes from the Fierce Pharma PR Communications Summit01:44 The Role of AI in Communications03:59 Health Equity and DEI in the Pharmaceutical Industry06:15 The Importance of Communications in Business Strategy20:20 Crisis Communications: Best Practices and Insights22:19 Embracing Failures and Learning from Them23:07 The Future of Communications: Measurement and Analytics29:10 Wellness and Work-Life Balance for Communicators32:10 Conclusion and Final ThoughtsFrictionless Marketing is a production from /prompt, the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future. To learn more about how to make marketing frictionless, purchase Friction Fatigue by /prompt CEO Paul Dyer online and at booksellers worldwide.Frictionless Marketing is a production from /prompt, the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future.Produced and distributed by Simpler Media Productions.

Frictionless Marketing
Inside-Out Communication: Engaging Employees First and Then Stakeholders

Frictionless Marketing

Play Episode Listen Later Jul 29, 2024 27:50 Transcription Available


In this episode of Frictionless Marketing, host Paul Dyer welcomes Tanya Wymer, Executive Director of Enterprise Communications at Biogen. Tanya shares her journey from a farming community in Ontario to becoming a leader in corporate communications. She discusses her accolades, such as the CEO Elements Award at Biogen and the Change Communications Global Award at Novo Nordisk, emphasizing her role as a change agent in transforming corporate cultures. Tanya also delves into the challenges of balancing diverse stakeholder expectations, the significance of employee-centric communication strategies during restructuring, and the ongoing brand refresh project at Biogen. Reflecting on the evolving role of communications professionals, Tanya provides valuable insights on fostering creativity, resilience, and effective communication in a global, dynamic corporate environment.00:00 Introduction to Frictionless Marketing00:05 Meet Tanya Wymer: A Journey in Corporate Communications01:08 Tanya's Early Inspirations and Career Path02:45 Awards and Transformational Work04:10 Balancing Transformation and Stakeholder Expectations05:18 Internal Communication Strategies at Biogen07:31 Employee-Centric Culture and Brand Refresh15:15 Global Communication Challenges and Strategies23:38 Creating a Productive and Creative Team Environment25:37 Looking Ahead: Exciting Projects at Biogen26:46 Conclusion and Closing RemarksFrictionless Marketing is a production from /prompt, the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future. To learn more about how to make marketing frictionless, purchase Friction Fatigue by /prompt CEO Paul Dyer, online and at booksellers worldwide.Frictionless Marketing is a production from /prompt, the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future.Produced and distributed by Simpler Media Productions.

Frictionless Marketing
Addressing Health Equity with GSK's Sri Ramaswami: Salathiel's Inspiring Lupus Battle

Frictionless Marketing

Play Episode Listen Later Jul 26, 2024 15:44 Transcription Available


In this episode of Frictionless Marketing, host Paul Dyer sits down with Sri Ramaswami, Vice President of US Pharmaceuticals Communications for GSK, to discuss the challenges faced by individuals with chronic illnesses, particularly lupus. The conversation centers around the moving story of Salathiel, a young woman diagnosed with lupus right after her high school graduation. Sri emphasizes the systemic barriers in healthcare, especially those affecting marginalized communities, and outlines GSK's initiatives to promote health equity, reduce negative social determinants of health, and improve access to quality care. Sri shares insights into the power of storytelling in creating empathy and driving change and offers valuable advice on remaining adaptable while staying true to one's values in a rapidly evolving industry.00:00 Introduction to Frictionless Marketing00:05 A Heartfelt Story of Salathiel's Battle with Lupus00:54 Sri Ramaswami's Keynote Highlights02:58 Challenges Faced by Lupus Patients03:52 Understanding Lupus: Symptoms and Diagnosis05:31 Systemic Barriers and Health Disparities06:15 GSK's Initiatives for Health Equity08:06 Three Pillar Approach to Reducing Barriers10:09 Advice for Aspiring Professionals14:07 Conclusion and Final ThoughtsFrictionless Marketing is a production from /prompt, the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future. To learn more about how to make marketing frictionless, purchase Friction Fatigue by /prompt CEO Paul Dyer, online and at booksellers worldwide.Produced and distributed by Simpler Media Productions.

In Conversation
Justin Taylor: Making every keyboard sing

In Conversation

Play Episode Listen Later Jul 3, 2024 46:10


One of the world's leading young harpsichordists, Justin Taylor has released numerous award-winning solo recordings, and is one of the founders of the internationally renowned period ensemble, Le Consort. The Australian Brandenburg Orchestra's artistic director Paul Dyer calls him "a true master of the harpsichord". He comes to the Australian Brandenburg Orchestra stage to be part of a rare performance of JS Bach's Concerto for Four Harpsichords. Justin speaks about the intricacies and subtleties of playing the harpsichord and other period keyboards. He elaborates on how the sound production of original keyboard instruments of different eras informs the performance of the music, giving us a greater understanding of what the composer intended. Justin Taylor performs with the Australian Brandenburg Orchestra in Sydney and Melbourne from 5-14 July.

Pandemia | Die Welt. Die Viren. Und wir.
Grippekühe und Schimmelsex

Pandemia | Die Welt. Die Viren. Und wir.

Play Episode Listen Later Apr 16, 2024 35:55


Das Vogelgrippe-Virus hat die Antarktis erreicht, in den USA breitet es sich unter Milchkühen aus. Über den Siegeszug von H5N1 spricht das Pandemia-Team mit dem Virologen Martin Beer vom Friedrich-Loeffler-Institut und dem Epidemiologen Greg Gray aus Texas. Und in unserer neuen Rubrik „Mikrobe des Monats“ erzählt Paul Dyer, wie er einem schüchternen Schimmelpilz im Labor zum Sex bewegt.

Viertausendhertz | Alle Podcasts
Grippekühe und Schimmelsex

Viertausendhertz | Alle Podcasts

Play Episode Listen Later Apr 16, 2024 35:55


Das Vogelgrippe-Virus hat die Antarktis erreicht, in den USA breitet es sich unter Milchkühen aus. Über den Siegeszug von H5N1 spricht das Pandemia-Team mit dem Virologen Martin Beer vom Friedrich-Loeffler-Institut und dem Epidemiologen Greg Gray aus Texas. Und in unserer neuen Rubrik „Mikrobe des Monats“ erzählt Paul Dyer, wie er einem schüchternen Schimmelpilz im Labor zum Sex bewegt.

Viertausendhertz | Talk
Grippekühe und Schimmelsex

Viertausendhertz | Talk

Play Episode Listen Later Apr 16, 2024 35:55


Das Vogelgrippe-Virus hat die Antarktis erreicht, in den USA breitet es sich unter Milchkühen aus. Über den Siegeszug von H5N1 spricht das Pandemia-Team mit dem Virologen Martin Beer vom Friedrich-Loeffler-Institut und dem Epidemiologen Greg Gray aus Texas. Und in unserer neuen Rubrik „Mikrobe des Monats“ erzählt Paul Dyer, wie er einem schüchternen Schimmelpilz im Labor zum Sex bewegt.

Serien
Grippekühe und Schimmelsex

Serien

Play Episode Listen Later Apr 16, 2024 35:55


Das Vogelgrippe-Virus hat die Antarktis erreicht, in den USA breitet es sich unter Milchkühen aus. Über den Siegeszug von H5N1 spricht das Pandemia-Team mit dem Virologen Martin Beer vom Friedrich-Loeffler-Institut und dem Epidemiologen Greg Gray aus Texas. Und in unserer neuen Rubrik „Mikrobe des Monats“ erzählt Paul Dyer, wie er einem schüchternen Schimmelpilz im Labor zum Sex bewegt.

PR Masters Series
PR Masters Series Podcast, Episode #78 - Paul Dyer

PR Masters Series

Play Episode Listen Later Oct 16, 2023 44:02


Paul Dyer is a visionary business-builder, a trusted advisor to the C-suite, and a champion of social media marketing. The Stevens Group is pleased to host this podcast, whose mission is to bring to PR, digital/interactive, and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today's special guest is Paul Dyer, CEO of Lippe Taylor.

Finding Genius Podcast
Digging Into The Diverse World Of Fungal Biology With Dr. Paul Dyer

Finding Genius Podcast

Play Episode Listen Later Sep 29, 2023 24:06


In this conversation, we sit down with Dr. Paul Dyer, a Professor of Fungal Biology at the University of Nottingham. Obtaining a Ph.D. from the University of Cambridge in 1991, Dr. Dyer has a deep fascination for fungi and other microorganisms. His research interests include population biology of fungi, fungicide resistance and molecular diagnostics in fungal pathogens, fungal genomics, and more… Fungi are essential to our environment – but they can also be harmful. Want to learn more about the fascinating and mysterious world of fungi? Listen in now! Click play to learn more about: What makes fungi so important for the environment as a whole. Diseases that fungi can cause. What constitutes fungal organisms.  The tremendous diversity that exists within the fungus kingdom.  To learn more about Dr. Dyer and his work, click here! Episode also available on Apple Podcasts: http://apple.co/30PvU9C

Surviving Hard Times
Exploring The Extraordinary World Of Fungi: What Makes These Organisms So Unique?

Surviving Hard Times

Play Episode Listen Later Sep 27, 2023 24:17


Dr. Paul Dyer, a Professor of Fungal Biology at the University of Nottingham, joins us today to discuss the complex and intriguing world of fungi. Using a combination of molecular-genetic, genomic, physiological, and biochemical experimental methods, Dr. Dyer is at the forefront of exploring the intricate biology of yeasts and filamentous fungi. Dr. Dyer has been studying fungi and other microorganisms for over three decades. What has he uncovered with his years of in-depth research? He takes the time to explain in this captivating conversation… In this episode, we cover: The many benefits that fungi can bring to humankind. The key differences between good and bad fungi.  Fungal diseases that affect plants and humans.  Where a fungi's control center is.  To learn more about Dr. Dyer and his work, click here! Episode also available on Apple Podcasts: https://apple.co/3bO8R6q

Frictionless Marketing
Bridging the Gap Unleashing PR-Led DTC Strategy in a Consumerized Pharma Landscape with Lippe Taylor CEO, Paul Dyer

Frictionless Marketing

Play Episode Listen Later Aug 31, 2023 31:38


In today's episode, we have a presentation from our CEO, Paul Dyer, which provides insight into Lippe Taylor's unique approach to earned-first healthcare marketing.As the media landscape pivots from traditional editorial teams towards prosumer content creators, the communications function within pharma companies find themselves not only at a pivotal crossroads but also with a unique opportunity to evolve into sales drivers.This episode offers compelling evidence of how adopting an earned-first creative strategy can fundamentally shift the direction of healthcare companies that are confined by conventional marketing approaches while propelling them toward their sales goals.Further, we delve into the crucial shift healthcare brands need to make from storytelling to story-making, with practical examples and case studies from brands that have successfully made this transition.To learn more about us and our agency, visit us at LippeTaylor.com.-----Produced by Simpler Media

Bridges With Dr Paul w Dyer/Hope A Dyer
Episode 226 - Bridges With Dr Paul w Dyer

Bridges With Dr Paul w Dyer/Hope A Dyer

Play Episode Listen Later Mar 29, 2023 59:13


You Be The Judge Hosted by: Dr Paul Dyer, Marylin Pierre and Judge Claudia Barber

Bridges With Dr Paul w Dyer/Hope A Dyer
Episode 224 - Bridges With Dr Paul w Dyer

Bridges With Dr Paul w Dyer/Hope A Dyer

Play Episode Listen Later Mar 15, 2023 66:16


You Be the Judge with Dr Paul Dyer , Marylin Pierre and Judge Claudia Barber.

Bridges With Dr Paul w Dyer/Hope A Dyer
Episode 221 - Bridges With Dr Paul w Dyer

Bridges With Dr Paul w Dyer/Hope A Dyer

Play Episode Listen Later Feb 1, 2023 60:29


You Be The Judge with Dr Paul Dyer , Marylin Pierre, Judge Claudia Barber

Jerry Royce Live - Worldwide
The Hair Radio Morning Show LIVE #785 Friday, November 11th, 2022

Jerry Royce Live - Worldwide

Play Episode Listen Later Nov 11, 2022 179:32


It's an all-new LIVE Friday Edition of "The Hair Radio Morning Show" .. TUNE IN.. Special Contributor Dr. Paul Dyer.  Our Special Spotlight Guest:  Wayne Smith Updates On Election Talk.

Jerry Royce Live - Worldwide
The Hair Radio Morning Show LIVE #780 Thursday, November 3rd, 2022

Jerry Royce Live - Worldwide

Play Episode Listen Later Nov 3, 2022 188:29


It's an all-new LIVE edition on Thursday of "The Hair Radio Morning Show".. Our broadcast #780.  Special Program Contributor:  Dr. Paul Dyer in the Spotlight Hour between 8am to 9am Eastern.  Big Topic:  Rap Star Takeoff of the popular group, Migos, has died.  We're talking about the impact and where we are in America.

Frictionless Marketing
KIA VP of Marketing, Russell Wager

Frictionless Marketing

Play Episode Listen Later Oct 21, 2022 28:57


Russell Wager is the VP of Marketing at Kia America where he oversees all of the company's marketing & communications, including the marketing operations, customer journey, and public relations areas. Russell joined Kia in July 2019 after previous positions at Mazda, DDB, and TBWA Chiat Day among others. In this conversation with Paul Dyer, Russell gets into Kia's very successful transition into EVs, balancing features and benefits with statements of purpose as well as details about the Kia EV6 GT's very cool Drift Mode! Without further ado, please enjoy this conversation with Kia's VP of Marketing, Russel Wager. -----Produced by Simpler Media

Jerry Royce Live - Worldwide
The Hair Radio Morning Show LIVE #764 Thursday, September 29th, 2022

Jerry Royce Live - Worldwide

Play Episode Listen Later Sep 29, 2022 179:49


It's an all-new LIVE edition of "The Hair Radio Morning Show".. Special Tribute to Iconic Rapper, Coolio.  Also, Dr. Paul Dyer joins us in the 8am Hour.  

Breakfast with Murray Jones
Broncos Game Development Team come to Cairns

Breakfast with Murray Jones

Play Episode Listen Later Sep 9, 2022 8:46


Murray Jones from 4CA chats with Matt Gillett, Paul Dyer and Jack Reed from the Broncos about the 2015 Grand Final and their trip into Cowboys territory

STAGES with Peter Eyers
A Class Act' - Director, Conductor, Musician and Co-Founder of the Australian Brandenburg Orchestra and Choir; Paul Dyer

STAGES with Peter Eyers

Play Episode Listen Later Jul 9, 2022 68:39


As Artistic Director of the Brandenburg Orchestra, Paul Dyer leads a dedicated team of musicians and support staff who bring passion and excellence to every performance. In 2013 Paul was awarded the Officer of the Order of Australia (AO) for his ‘distinguished service to the performing arts, particularly orchestral music as a director, conductor and musician, through the promotion of educational programs and support for emerging artists'. Under Paul's direction, the Brandenburg has become one of the most outstanding period instrument ensembles in the world. Paul Dyer founded the Australian Brandenburg Orchestra with Managing Director Bruce Applebaum in 1989. The Brandenburg's first official concert was at the Sydney Opera House, a moment Paul readily recalls with fondness and disbelief at his own naivete with such an ambitious project. It is however this ambition and passion that Paul has brought to the organisation every day, and which has led the orchestra from strength to strength. Paul's dedication and enthusiasm continue to inspire the musicians and support team, as the orchestra grows and innovates, challenges and inspires, both audience and performer alike. Paul completed postgraduate studies in solo performance with Bob van Asperen at the Royal Conservatorium in The Hague, and has appeared as soloist, continuo player and conductor with many major Australian and European orchestras - the Sydney Symphony Orchestra, West Australian Symphony Orchestra, Opera Australia, Australian Youth Orchestra, Malaysian Philharmonic Orchestra, the Pacific Baroque Orchestra, Vancouver, and the Orchestra of the Age of Enlightenment, London. Paul is an inspiring teacher and has been a staff member at various Conservatories throughout the world. In 1995 he received a Churchill Fellowship and Paul is also Patron of St Gabriel's School for Hearing Impaired Children. In 2003 Paul was awarded the Australian Centenary Medal for his services to Australian society and the advancement of music and in 2010 the Sydney University Alumni Medal for Professional Achievement. The STAGES podcast is available to access and subscribe from Spotify and Apple podcasts. Or from wherever you access your favourite podcasts. A conversation with creatives about craft and career. Recipient of Best New Podcast at 2019 Australian Podcast Awards. Follow socials on instagram (stagespodcast) and facebook (Stages). www.stagespodcast.com.au

Hope in the Trenches
Hope in the Trenches - Sn2Ep11 - Lt. Col. (Ret.) Dave Grossman

Hope in the Trenches

Play Episode Listen Later Jul 5, 2022


In this episode, Chaplain (Col.) Jacob Scott and co-host Lt. Col. Paul Dyer talk with Dave Grossman. Retired Army Lt. Col. Dave Grossman is an internationally recognized scholar, author, soldier, and speaker who is one of the world's foremost experts in human aggression and the roots of violence and violent crime. He has written numerous books and scholarly articles in journals and periodicals. His book On Killing was nominated for a Pulitzer Prize and has sold over a half-million copies worldwide. On Killing has been translated into five languages, is on the US Marine Corps Commandant's Required Reading List, and is required reading at the FBI academy and numerous other academies and colleges. His book Warrior Mindset applies sports psychology and performance psychology to military and law enforcement. His most recent book is called Assassination Generation, and he's actively writing more books to come. (U.S. Army National Guard audio engineering by Maj. W. Chris Clyne, Oregon National Guard Public Affairs)

Frictionless Marketing
Land O'Lakes CCO Kim Olson on Executive Female Leadership and Sustainability

Frictionless Marketing

Play Episode Listen Later May 19, 2022 28:15


Kim Olson is Chief Communications Officer at Land O'Lakes, one of America's leading marketers of dairy-based food products for consumers, foodservice professionals, and food manufacturers. Land O'Lakes also offers local cooperatives and agricultural producers across the nation an extensive line of agricultural supplies, as well as state-of-the-art production and business services. Kim's history includes positions with UnitedHealth Group, Carlson, and General Mills. In this conversation with Lippe Taylor CEO, Paul Dyer, Kim gets into keys to supporting female executive leadership, how comms leaders should approach getting a seat at the executive leadership table, and how to launch an effective brand podcast. Feel free to listen to the entire conversation on Lippe Taylor's Frictionless Marketing Podcast.   Launch a niche podcast. The Land O'Lakes Something Greater podcast is in its third season and is a big success among its shareholders and partners. Kim was concerned nobody would listen because of the podcast's HYPER targeted focus on agriculture, but this turned out to be its greatest strength. The podcast focuses on issues facing farmers, legislators, and food manufacturers and topics range from everything from carbon footprints and labor shortages to agricultural technology. This allows Land O'Lakes to effect change by becoming thought leaders in specific areas that matter most to their core constituents.   The more women who reach the top, the easier it will be for other women to join them there. Land O'Lakes is strong on female leadership. Kim offered advice to other companies that would like to see more women in charge. “The more that women reach the top, the more opportunities there will be for still other women to rise. The women who get there first can and should open the doors for larger numbers of women at the C-suite level. The fact that bright, qualified, extraordinary women can line right up with bright, qualified, extraordinary men in an equal way is really exciting.”   CEO support is crucial for comms leaders to have a seat at the table. A chief executive officer who relies on comms to “move the needle on business and reputation” will likely prompt others in the C-suite to pay closer heed to what comms has to say with regard to strategic planning and decision-making affecting the company as a whole, instead of just the marketing arm. As Kim said “when you have a CEO who has used communications to make progress, other folks see the value and then you're able to spread that halo up. And if you've got a CEO behind you who says what you do is valuable, the possibilities are endless.” ----- Produced by https://podcastlaunch.pro (Simpler Media)

Wired For Sound With Paul Dyer
Wired For Sound With Paul Dyer: Collabro

Wired For Sound With Paul Dyer

Play Episode Play 24 sec Highlight Listen Later Nov 25, 2021 11:03


Paul chats with Collabro ahead of their new single with Sir Cliff Richard Mistletoe and WineSingle Release Date – 26th November 2021 “I'm finding it hard to believe that it has been 33 years since I first released Mistletoe and Wine. I am really thrilled with this newly recorded version with the Collabro boys. I love their harmonies and it was a pleasure to sing with them, and if this new version gets everyone into the Christmas Spirit we will be very happy!!” – Sir Cliff Richard Following a hugely successful tour as special guests to Sir Cliff Richard in 2017, Collabro and Sir Cliff have become close friends in the industry and have supported each other, including Sir Cliff joining an intimate gig where Collabro performed at Pizza Express Holborn and Collabro performing at the Royal Albert Hall to celebrate Sir Cliffs 60 years in the music business.  Whilst Collabro were recording their Christmas album “Christmas Is Here” and Cliff was recording his “Music… The Air That I Breathe” album, they came up with the idea to re-record the festive Christmas classic “Mistletoe and Wine”, 33 years after its original release. The Collabro boys couldn't be more thankful for this opportunity and are endlessly grateful to Sir Cliff for his continued support. “It really is a dream come true and probably the most surreal thing we have ever done. This song was first released before any of us were born so we have literally heard it every Christmas our whole lives. Working with Sir Cliff has always been the most incredible experience and we really hope people enjoy this new version of the song.” Michael Auger Collabro Collabro are the World's Most Successful Musical Theatre Group. The boys met for their first rehearsal above a pub in London Bridge back in 2014. Soon after, they auditioned for ITV's Britain's Got Talent, and a month later received a full standing ovation from all four judges and the full audience at the Hammersmith Apollo. They went on to win the competition with one of the highest voting majorities of any series, and their debut album Stars went straight into the UK album charts at number one, was quickly certified gold, and became the fasting selling album of 2014. To this day, they are one of the most popular Got Talent winners ever.  Last year, Collabro released their album “Christmas Is Here” comprising of a range of festive classics and an original track, the titular 'Christmas Is Here', which saw them team up once again with Ben Adams from A1. After going from strength to strength with six top-selling albums, four sell-out UK tours, two US tours, headline slots at the London Palladium, Wembley Stadium, the O2 arena and the Royal Albert Hall, this summer saw COLLABRO performing at Tatton Park Pop Up Festival, In The Park with Katherine Jenkins, Sound On The Ground Blackpool, and performing with Alfie Boe at Trentham Live and are currently on their major headline Greatest Hits Tour. Support the show (https://www.paypal.com/donate/?hosted_button_id=TWKBH9HHL3W2G)

The PRovoke Podcast
Podcast: Paul Dyer On Friction Fatigue

The PRovoke Podcast

Play Episode Listen Later Oct 19, 2021 33:14


In this PRovoke Media podcast, Lippe Taylor CEO Paul Dyer discusses his new book Friction Fatigue, in which he challenges brands to accept the failures of advertising and start engaging consumers on their own terms.  

Wired For Sound With Paul Dyer
Wired For Sound With Paul Dyer: Darren Price - Cliff Richard's The Great 80 Tour 2021

Wired For Sound With Paul Dyer

Play Episode Listen Later Oct 13, 2021 12:49


Joining Paul on this special episode is Darren Price, straight from opening night of Sir Cliff's 2021 tour in Sheffield we get a first review on the show.  Support the show (https://www.paypal.com/donate/?hosted_button_id=TWKBH9HHL3W2G)

ShankDotCom - Der Golfpodcast
Folge 37 - PGA Teaching Professional PAUL DYER - David Leadbetter Academy

ShankDotCom - Der Golfpodcast

Play Episode Listen Later Jun 25, 2021 95:26


(unbezahlte Werbung) In Folge 37 meines Podcasts freue ich mich, Paul Dyer als Gast begrüßen zu dürfen. DLGA Direktor Paul Dyer wurde im Alter von 19 Jahren zum Golfpro. Nach zwei Jahren Profi-Golf in Europa richtete sich Pauls Interesse und Aufmerksamkeit hauptsächlich auf die Technik des Golfschwungs. Dies hatte zur Folge, dass er seine eigene Trainingsakademie gründete. 1993 machte man Paul das Angebot, für die David Leadbetter Golf Academy tätig zu werden. Seitdem hat Paul in ganz Europa gearbeitet und Golfer aller Niveaus trainiert, von Anfängern bis zu Ryder Cup-Spielern. Er ist zurzeit als Senior Director of Instruction für Europa tätig und zuständig für die Fortbildung der Leadbetter Instructors in Europa. Paul ist Mitglied der Britischen und Deutschen PGA und ist in beiden Organisationen sehr aktiv mit u.a. der Ausbildung von jungen Golflehrern. Er macht für mehrere PGAs in Europa Fortbildungen und hält Seminare im kurzen Spiel für Clubs und Mannschaften aus ganz Deutschland. Quelle: www.gc-timmendorf.de Weiterführende Links: www.pauldyergolf.com Instagram: pauldyergolf Viel Spaß mit der neuen Folge!

Author Hour with Rae Williams
Friction Fatigue: Paul Dyer

Author Hour with Rae Williams

Play Episode Listen Later Jun 2, 2021 26:26


Google and Facebook changed our way of life, and with this transformation, they unleashed a wave of disruption that handed unprecedented power to big advertising. Consumers paid the price as their lives were ... The post Friction Fatigue: Paul Dyer appeared first on Author Hour.

The Naked Scientists Podcast
Fermented food: tasty myth or healthy option?

The Naked Scientists Podcast

Play Episode Listen Later May 11, 2021 57:54


This week we get our teeth into the science of fermented foods: are they a tasty health myth, or are the claimed medical benefits rooted in reality? From DIY sauerkraut and artisan cheeses, to the impact of fermented foods on the microbiome and how meat substitutes like Quorn are made in fermenters, it's a scientific feast. Plus, the latest Covid-19 news including government plans to vaccinate children over 12, why quantum physics just got "weirder", and an artificial intelligence that can predict when mums will go into labour... Like this podcast? Please help us by supporting the Naked Scientists

The Naked Scientists Podcast
Fermented food: tasty myth or healthy option?

The Naked Scientists Podcast

Play Episode Listen Later May 11, 2021 57:54


This week we get our teeth into the science of fermented foods: are they a tasty health myth, or are the claimed medical benefits rooted in reality? From DIY sauerkraut and artisan cheeses, to the impact of fermented foods on the microbiome and how meat substitutes like Quorn are made in fermenters, it's a scientific feast. Plus, the latest Covid-19 news including government plans to vaccinate children over 12, why quantum physics just got "weirder", and an artificial intelligence that can predict when mums will go into labour... Like this podcast? Please help us by supporting the Naked Scientists

Wired For Sound With Paul Dyer
Wired For Sound With Paul Dyer: Simon Goodall

Wired For Sound With Paul Dyer

Play Episode Listen Later May 6, 2021 37:18


On this podcast I talk with UK-Based singer/songwriter Simon Goodall with a voice uncannily like Sir Cliff. Even Sir Cliff himself has said, "Simon does a better Cliff than I do".Simon has had a tremendous career in music starting out in 1996. Simon doesn't try to be Sir Cliff he is just himself. We had the amazing opportunity in 2019 to host Simon here in New Zealand for his first ever Auckland show and what a night it was. Since Covid-19 Simon has been entertaining fans worldwide with his regular music live streams on Facebook.These Miss You Nights will forever be the longest if you don't listen to this podcast today. Support the show (https://www.paypal.com/donate/?hosted_button_id=TWKBH9HHL3W2G)

Wired For Sound With Paul Dyer
Wired For Sound With Paul Dyer: Chris Eaton

Wired For Sound With Paul Dyer

Play Episode Play 15 sec Highlight Listen Later Apr 1, 2021 41:23


A not to be missed episode.I interview the legendary songwriter Chris Eaton. With songs from Where Do We Go From Here to Falling For You. Support the show (https://www.paypal.com/donate/?hosted_button_id=TWKBH9HHL3W2G)

Wired For Sound With Paul Dyer
Wired For Sound With Paul Dyer: Gordon Giltrap

Wired For Sound With Paul Dyer

Play Episode Listen Later Mar 26, 2021 24:53 Transcription Available


On this podcast I talk to Gordon Giltrap. MBE (born 6 April 1948) is an English guitarist and composer. His music crosses several genres. He has been described as "one of the most revered guitarists of his generation. He speaks about his career and also his time performing with Sir Cliff Richard in HeathCliff. Support the show (https://www.paypal.com/donate/?hosted_button_id=TWKBH9HHL3W2G)

Wired For Sound With Paul Dyer
Wired For Sound With Paul Dyer: David Mackay

Wired For Sound With Paul Dyer

Play Episode Listen Later Mar 17, 2021 29:27


Welcome to 2021!This weeks show I chat with Record Producer David Mackay. Find out how he got into EMI, what it was like working in Abbey Road Studios and more.David also has a biography out called 'That's Livin' Alright'Support the show (https://www.paypal.com/donate/?hosted_button_id=TWKBH9HHL3W2G)

Grün & saftig - der Golfpodcast
#28 – BvB-Legende Norbert Dickel - Paul Dyer - Frauke und Hinnerk

Grün & saftig - der Golfpodcast

Play Episode Listen Later Mar 11, 2021 45:50


Wie lang ist eigentlich noch normal? Frauke und Hinnerk diskutieren leidenschaftlich, ob den Profis das Driven schwerer gemacht werden muss oder ob so eine Begrenzung völliger Quatsch ist. Dazu gibt es noch Tipps von Top Trainer Paul Dyer. Er verrät uns die wichtigsten Elemente, mit denen Ihr auch längere Drives schlagen könnt. Und dann ist da noch BVB Dortmund Legende Norbert Dickel: Warum so viele Profifußballer Golf spielen, und wie sie damit Bolzplätze bauen, das alles erfahrt ihr in unsere neuen Folge Grün und saftig!

Wired For Sound With Paul Dyer
Paul Dyer Interviews Tony Rivers 14/12/2020

Wired For Sound With Paul Dyer

Play Episode Listen Later Dec 13, 2020 28:46


Tony Rivers and the Castaways and Harmony Grass. Additionally, he sang on albums by Steve Harley & Cockney Rebel, Roger Daltrey, Shakin' Stevens and Cliff Richard. He sang and arranged with/for Cliff Richard throughout the 1970s up to the late 1980s, going on world tours and assisting with the production of recordings for Cliff during that period, including arranging the harmonies and singing backing vocals on hits such as "Miss You Nights" and "Devil Woman". Tony also worked on recordings and hits for musicians as diverse as Steve Harley, Shakin' Stevens, Sheena Easton, Soft Machine, UFO, Pink Floyd (The Final Cut), The Who and others. Support the show (https://www.paypal.com/donate/?hosted_button_id=TWKBH9HHL3W2G)

Wired For Sound With Paul Dyer
Paul Dyer Interviews Marty Wilde 11/12/2020

Wired For Sound With Paul Dyer

Play Episode Listen Later Dec 11, 2020 17:29


Support the show (https://www.paypal.com/donate/?hosted_button_id=TWKBH9HHL3W2G)

Wired For Sound With Paul Dyer
Paul Dyer Interviews Limahl 8/12/2020

Wired For Sound With Paul Dyer

Play Episode Listen Later Dec 7, 2020 23:56


From Kajagoogoo to his solo career and latest Christmas song 'One Wish For Christmas', Paul has the amazing opportunity to speak to this great icon of the 80's and today. Visit www.limahl.com to listen to his new Christmas song and watch the heart moving music video.Support the show (https://www.paypal.com/donate/?hosted_button_id=TWKBH9HHL3W2G)

Wired For Sound With Paul Dyer
Paul Dyer Interviews Collabro 3/12/2020

Wired For Sound With Paul Dyer

Play Episode Listen Later Dec 3, 2020 13:54


I'm joined by Britain's Got Talent winners from 2014, with five top selling albums, four sell-out UK tours. They have released their new Christmas single and album for 2020 'Christmas Is Here'. A real pleasure to interview these very talented men.Support the show (https://www.paypal.com/donate/?hosted_button_id=TWKBH9HHL3W2G)

Wired For Sound With Paul Dyer
Paul Dyer and Glenda Interview FRONTM3N

Wired For Sound With Paul Dyer

Play Episode Listen Later Nov 24, 2020 19:26


While in on their tour in New Zealand Paul caught up with FRONTM3N, Peter Howarth, Pete Lincoln and Mick Wilson, who have been backing vocalists for Sir Cliff Richard with the assistance of Glenda.Peter Howarth is the frontman for The Hollies, as well as playing Roy Orbison in the ‘Roy Orbison Story'. Pete Lincoln was frontman for The Sweet and Sailor as well as work for Tina Turner, Shakin' Stevens, Dani Minogue and S Club 7.Mick was frontman for 10cc and also worked with ELO and has worked with Lionel Ritchie, Alice Cooper, Kylie Minogue, Alison Moyet, Chris Rea, Donny Osmond, Robin Gibb, Westlife, Cher, Lulu and the K.L.FAll have very successful solo albums.Support the show (https://www.paypal.com/donate/?hosted_button_id=TWKBH9HHL3W2G)

Wired For Sound With Paul Dyer
Sir Cliff Richard Talks To Paul On Sir Cliff Richard Radio 30/10/2020

Wired For Sound With Paul Dyer

Play Episode Play 30 sec Highlight Listen Later Nov 18, 2020 16:43


Sir Cliff speaks to Paul on album launch day of Music...The Air That I BreatheSupport the show (https://www.paypal.com/donate/?hosted_button_id=TWKBH9HHL3W2G)

Frictionless Marketing
KAO President Karen Frank on Launching Brands During Covid & Balancing Intuition and Data

Frictionless Marketing

Play Episode Listen Later Nov 5, 2020 28:04


“We can't learn for theory; you have to learn for action, and really not be afraid of risk.” As President of Kao USA, Karen has overall responsibility for the Japanese consumer product giant's operations in the Americas and Europe. An 11-year veteran of Kao, Karen previously filled dual roles as General Manager, US Sales, and Marketing and Europe Innovation for the Mass Channel.   Paul Dyer, CEO at Lippe Taylor and Shop PR, spoke with Karen about what she's learned throughout her career in consumer marketing and how she's had to pivot in the midst of 2020. In the interview, Karen talks about why having a brand that really speaks to the consumer is more important than ever before. She also discusses what newly minted professional communicators can bring to the game, as well as the risks of not taking a stand on important issues. A few takeaways from this wide-ranging conversation are below.   Launch a brand any time as long as it connects to the consumer. Kao went against convention by launching the MyKirei line in the middle of the upheaval caused by COVID. MyKirei didn't get buried as an irrelevant introduction because it combines performance with purpose. By incorporating environmental sustainability and a concern for the greater good, MyKirei managed to stand out even in a world consumed by a global health crisis and was a success, despite launching during covid.   New college graduates have in-demand 21st Century communications DNA. If product marketers understandably are nervous about launching products during COVID, the 2020s, it's understandable that graduates are feeling despondent about the future of communications. This doesn't have to be the case because by virtue of their upbringing as the first truly digital-from-birth generation, today's grads have unmatched insight into the communications standards & platforms of the day. By leveraging that, they can launch satisfying and successful careers despite the shaky economy.   Balance respect for intuition with knowledge derived from data. Beyond a doubt, Big Data gets more headlines these days than insight derived from sources such as personal intuition. But that may be more due to the newness of data as a key tool for communicators rather than to any real weakness of intuition. In reality, hunches have a role to play in providing a backstop to the results of analyzing data. That is, if the data says something that should make you say, “Wow!” and instead, you say, “Meh,” the data may be misleading. ----- Produced by https://podcastlaunch.pro (Simpler Media)

Future Blue - making green waves
E9: What is circular design?

Future Blue - making green waves

Play Episode Listen Later Oct 27, 2020 43:27


Connor Hill, a circular design expert and Paul Dyer, Marlow Ropes look into how businesses can look to design things differently in order to prevent products ending up in landfill but how has this already been achieved in the marine industry? For links to resources mentioned in the podcast or for further updates, follow us on LinkedIn or email us with any feedback or future content suggestions to alexis@greeneyre.com Directed by Alexis Eyre. Produced by Ceri Hurford-Jones.

Frontline of the Future
3: Paul Dyer | "Defining Frontline Culture"

Frontline of the Future

Play Episode Listen Later Aug 11, 2020 16:48


For Episode 3, Peter Durkin is joined by Ex-DHL CEO, Paul Dyer. Having spent an impressive 30 years at DHL, Paul is back home in Wales, the newly-appointed MD of Cardiff Buses. As Peter remarks: “there aren't many MDs who've had to deal with a global pandemic in their first 90 days.” A key theme this week is the supply of future frontline talent. Paul explains why the transport industry needs a rebrand to appeal to the next generation. How can we encourage young people to see the sector for what it is: vast, dynamic and full of opportunities? Reframe transport as a career path, rather than a stopgap? Show students that a job in transport goes far beyond the stereotype of being a driver? One aspect of this is public perception. In today's media landscape, it can feel like we only hear the dangers of frontline work. They discuss why it's crucial to highlight the benefits of frontline work, and the the potential of social media for achieving this. Another is company culture, which, as Paul says: “is harder to change than revenue.” But it all starts with strong leadership; and just as DHL evolved into something forward-thinking and aspirational, so can public transport. When it comes to technology disrupting the status quo, the opportunity for disruption lies in engineering and electrification. Replacing diesel engines with batteries, not replacing drivers with robots. That's why the transport industry will remain culturally-defined, rather than software-defined. For all this and much more, check out Frontline of the Future, the no.1 frontline industry podcast.

Frictionless Marketing
Spotify's Head of Communications, Dustee Jenkins

Frictionless Marketing

Play Episode Listen Later Jul 16, 2020 42:16


Dustee Jenkins is the Head Of Global Communications and Public Relations at Spotify. Dustee joined Spotify in late 2017 from Target, where she spent seven years, culminating in the role of Chief Communications Officer. In addition to being part of PRovoke Media's Influence 100, Dustee has been Recognized by Mashable as one of 10 Pioneering Women Changing the Field of Communications, and was listed on PR Week's Global Power Book and also highlighted by Ad Age for 40 Under 40 in Marketing, and PR Week's 40 Under 40 in Public Relations. In this conversation, Dustee and Lippe Taylor CEO, Paul Dyer, discuss internal and external communications in the era of COVID, new and exciting advancements at Spotify, as well as the virtues of being press shy. Before we begin, here are three key takeaways from this conversation with Spotify's Dustee Jenkins.  Be press shy (or at least ‘press selective'). Daniel Ek, Spotify's CEO, is notorious for being ‘press shy,' but upon closer inspection, it's clear that Daniel is simply highly selective about what he talks to the press about, which is extremely strategic. As a result, people pay more attention to his announcements because they're usually exciting and meaningful. The practice of forgoing 'press for press sake' also gives Daniel more focus and energy to spend on internal communications (see next bullet).  Double-down on internal communications. Spotify has always been very focused on internal communications and transparency, two qualities that have become significantly more important in today's very uncertain times. Spotify takes transparency so seriously that they have even coordinated a way for any of their staff to ask their CEO Daniel anything they want and to do so anonymously using an app called Slido, which allows a Reddit-like function to upvote and downvote questions.   Use your mission to move mountains. Before becoming the behemoth audio platform that it is today, Spotify had to start off by individually going to all the major record labels to convince them to license their artists on the Spotify platform. That is an incredibly herculean task, especially considering that many of those labels considered Spotify to compete with record sales at the time. Daniel accomplished this primarily by explaining his mission against piracy with enough passion and purpose, and the rest is Spotify history. This story is indicative of how the communications function goes above and beyond press, and how the right mission can enable your company to transcend extremely daunting, even seemingly impossible tasks. So work on that mission statement; you never know where it can ultimately take your company.  ----- Produced by https://podcastlaunch.pro (Simpler Media)

Baroque Now
All About Bach with Paul Dyer

Baroque Now

Play Episode Listen Later Jul 7, 2020 28:08


Dive into the world of Johann Sebastian Bach! In the first episode of Baroque Now, the Australian Brandenburg Orchestra's Hugh Ronzani speaks to Artistic Director Paul Dyer about the seminal composer's life and work, and his importance to the Orchestra's digital platform, Brandenburg One. Recording & editing by Hugh Ronzani, featuring excerpts of the Australian Brandenburg Orchestra in live performance.

Frictionless Marketing
Capital One Public Relations Director Sukhi Sahni on Insight-Driven PR

Frictionless Marketing

Play Episode Listen Later Feb 7, 2020 30:51


“PR is more than press releases. It's understanding where the audience is so you can share stories that will resonate.” Welcome to Frictionless Marketing.  Today we're talking to the Director of PR at Capital One, Sukhi Sahni.  Sukhi was added to The Holmes Report's Innovator Twenty-Five list of top PR movers-and-shakers, and prior to joining Capital One, Sukhi worked in Communications at Sprint Nextel, and before that, she was a part of the Carnegie Endowment for International Peace. We discussed a lot of things, but primarily Sukhi will be sharing with us her thoughts on insights-driven PR and her work on Capital One's Purpose Project; a fascinating creative initiative that focuses on the many ways card users are rethinking the power of travel as a vehicle for personal change and improvement. All of that and so much more on this week's episode of Frictionless Marketing. Now, please give it up, for Sukhi Sahni, PR Director at Capital One, in conversation with Lippe Taylor president, Paul Dyer.   Key Links: https://www.capitalone.com/ (Capital One) https://www.linkedin.com/in/sukhisahni/ (Sukhi Sahni) https://www.facebook.com/purposeprojectseries/ (Purpose Project) https://www.bizjournals.com/bizjournals/how-to/marketing/2019/01/the-marketing-appeal-of-the-peso-model.html (PESO model) ----- Produced by https://podcastlaunch.pro (Simpler Media)

Frictionless Marketing
Broadening Your Aperture - Lenovo CCO, Torod Neptune on Effectively Crafting Global Brand Narratives

Frictionless Marketing

Play Episode Listen Later Sep 5, 2018 58:20


In this installment of Frictionless Marketing, Paul Dyer interviews Torod Neptune about his ambitious marketing and communications vision for Lenovo. Utilizing Torod's cogent methodology, listeners will learn how the Chief Communications Officer for Lenovo maintains a consistently effective cross-cultural branding effort. Torod also discusses the challenges of staying relevant as a company, the language and cultural hurdles when developing an international ‘master brand story,' and the importance for marketing and communications teams to be adequately data-informed. When describing the nuances of communicating a clear-cut brand vision internally, as well as externally, Torod articulates the importance of having a well-defined narrative or story to tell--one which provides relevance, meaning, and context to customers and stakeholders alike. He says there are a few core principles that are at the center of Lenovo's master brand story. The first is diversity. This means that culturally and philosophically, Lenovo has absorbed a myriad of Eastern and Western influences and mentalities over the years, which drive and inspire all major business and marketing decisions. The second is the insight and innovation that goes into the products that Lenovo creates. And lastly, he gets into the importance of conveying Lenovo's financial story, its origins and history, and the global citizenship work that Lenovo has done to bring different cultures together in a global, collaborative scope. Other important facets of this conversation include the need to broaden one's aperture. Because Torod worked with Verizon, one of the nation's leading communications behemoths, he was heavily involved on a national level, but only when he started working with Lenovo did he have to shift his perspective to one that was more global. Another key topic is just how important diversity is for a global titan like Lenovo, especially from a creative, financial, and technological standpoint. Additionally, the importance of disruptors is explained at length, and the value of taking calculated risks is held up as a viable strategy for sustainable branding success.

The Bottom Line
How does stuff get to us?

The Bottom Line

Play Episode Listen Later Mar 2, 2017 28:31


How does a can of Italian tomatoes reach the supermarket shelf and a car manufacturer receives its parts in time? Evan Davis finds out about the hidden transport networks that bring goods from around the world to our high street shops and factory floors. Joining Evan to discuss the business of logistics are: Paul Dyer, CEO of DHL Supply Chain Maggie Simpson, Executive Director of the Rail Freight Group , the representative body for rail freight in the UK Oliver Treneman, Park Development Director, DP World London Gateway Producer: Julie Ball.

StartUp Health NOW Podcast
StartUp Health NOW!: Analyzing Social Media to Improve Your Marketing – Paul Dyer, W2O Group

StartUp Health NOW Podcast

Play Episode Listen Later Apr 15, 2016 19:18


Paul Dyer, President of Analytics and Insights of W2O Group, discusses using social data in effective marketing communications and the advantages of using insights + analytics in the early stages of business development. GUEST: Paul Dyer, W2O Group HOST: Steven Krein, StartUp Health LOCATION: WCG Offices - New York, NY IN THIS EPISODE: Using Data and Insights and Analytics to Improve Your Marketing Strategy Insights and Analytics As an Early Stage Business Development Tool Using Social Data As a Market Strategy: 15 Minute Hack for Entrepreneurs