The Unofficial Shopify Podcast

Also available on YouTube: youtu.be/l8ANgFlZK0YIt started with a sock. A turtle sock. That led to a Shopify store, a wholesale boom, and—accidentally—an agency. In this episode, Lucy Jeffrey shares how she turned Bare Kind from a seasonal side hustle into one of Faire's fastest-growing brands. She walks us through surviving seasonality, scaling through B2B, ditching paid ads, and launching a service business that helps other brands win on Faire. A story about survival, strategy, and what happens when your Q4 makes or breaks you.Topics Discussed:Growing a DTC sock brand from scratchWhy Faire became a game changerTurning content into a client acquisition machineBalancing two businesses and one marriageWhy sustainability isn't selling anymore—and what isTurning off Meta ads (and doing better without them)Sponsors:Zipify – Build high-converting sales funnelsCleverific – Smart order editing for ShopifyAddress Validator – Reduce delivery address errors & costsLinks:Bare KindCandid FoundersCandid Founders YouTubeFaire on Shopify HelpFaire Shopify AppLucy on LinkedIn

Also available on YouTube: youtu.be/Pi20dFaHoVgBen Attwood left agency life to create a men's skincare brand he actually wanted to use. With no investors, no marketing budget, and no prior product experience, he built Clubhouse Skin using TikTok, Shopify, and a lot of trial and error.In this episode, Ben shares how he:Sold out his first product run—twiceBuilt a loyal customer base by building in publicUsed Shopify Sidekick to find superfans and boost conversionsLeveraged AI to do what agencies charge thousands forLanded in retail by rallying his TikTok followersWhether you're launching a product, bootstrapping a brand, or curious about real-world uses of AI in ecommerce, this one's packed with practical takeaways.Show Links:Clubhouse SkinClubhouse SkinTikTokInstagramShopifyShopify MagicGetting started with SidekickShopify Newsroom: AI helped these founders fast-track their way to first saleSponsors:Zipify – Build high-converting sales funnelsCleverific – Smart order editing for ShopifyBoost AI Search & Filter – Collection filtering + smart searchSubscribe for weekly interviews with Shopify founders and experts.

Also available on YouTube: https://youtu.be/XXSr4Po30oYPaid ads are busted. SEO is back but weirder. Gen Z isn't using Google. What now?VC Smriti Jayaraman pulls back the curtain on the Shopify brands building futuristic funnels today. We're talking AI quizzes, voice search, digital oracles, and tech that reads your face to guess your shirt size. It's strange. It's smart. And it works.

Her fans call her "The Queen of Air Fryers." She gave away recipes. Her fans demanded a cookbook. One $15 PDF later, Cathy Yoder had a 5-figure launch weekend—and she hasn't looked back. With over 700K subscribers, Cathy built a content-powered Shopify business that turns viewers into superfans (and customers).In this episode, Cathy breaks down:How to use YouTube as your #1 lead-gen channelBuilding products based on comment section goldWhat flopped, what worked, and why done > perfectIntegrating YouTube with Shopify for seamless salesIf you're a creator, a merchant, or both—this is the funnel playbook you've been waiting for.Sponsors:Zipify – Build high-converting sales funnelsCleverific – Smart order editing for ShopifyBoost AI Search & Filter – AI-powered search that convertsWork with Kurt:Grow your Shopify store with me → ethercycle.com/applySee how we help stores grow → ethercycle.com/workGet my Shopify newsletter → kurtelster.com

Pit Viper isn't for everyone. And that might be the secret to its success.It starts with a guy on a ski trip. His sunglasses break. So, naturally, he walks into a military surplus store, finds an old pair of ballistic glasses from the early 90s, and thinks, these are perfect.Fast forward a few years, and those surplus shades—once traded for beers and ski lifts—have turned into Pit Viper, a brand worth millions.But here's the question: how do you build a business that doesn't just sell sunglasses, but sells attitude? A brand that's loud, weird, and completely unignorable?Today on the show: Chris Garcin, CEO of Pit Viper, explains how they took what should have been a joke and turned it into a cult phenomenon.Links & Resources

Two Shopify Partners get real in an AMA packed with listener questions. Store spying tricks, AI fails, bold 2025 predictions, a garage full of jacked-up cars, and a sneak peek at their next app.What you'll learn:How to spy on Shopify stores using public endpoints and browser toolsWhat's broken (and what's promising) in Shopify's new AI toolsHow devs actually use ChatGPT to write Shopify codeEmail marketing best practices, including double opt-in insightsA look behind the scenes at a new Shopify app in developmentSponsors:Zipify – Build high-converting sales funnels: http://zipify.com/KURTCleverific – Smart order editing for Shopify: https://cleverific.com/unofficialViralsweep – Run sweepstakes, contests, and giveaways: https://www.viralsweep.com/Show Links:Liquid Weekly: https://liquidweekly.com/Editions.dev: https://editions.dev/pages/editions-devTactical Baby Gear: https://tacticalbabygear.com/Shopify AI Store Setup Tool: https://changelog.shopify.com/posts/ai-store-generator-toolCopy All URLs Chrome Extension: https://chromewebstore.google.com/detail/copy-all-urls/djdmadneanknadilpjiknlnanaolmbfk?hl=enStore Leads: https://storeleads.app/reports/shopifyWork with Kurt:Grow your Shopify store with me → https://ethercycle.com/applySee our client results → https://ethercycle.com/workJoin my newsletter → https://kurtelster.com/

Lady Gaga has a new Shopify site. But this isn't just a merch store. It's a stage, a story, a digital home—built to evolve as fast as she does.Her team needed something different. A site that could change overnight and feel as immersive as her albums. So they went headless, partnering with Commerce-UI, a Shopify agency known for pushing boundaries.In this episode, Shopify Partner Michal Klim takes us inside the build:How Hydrogen and Oxygen power a site that never stands still.Why merch sales weren't the top priority—and what was.Why a “conversion-first” mindset wouldn't work here—and what did.It's a story about what happens when a global superstar takes Shopify beyond ecommerce best practices.

Megan Smalley didn't plan to build a powerhouse ecommerce brand. Scarlet & Gold started as a creative side project—until she got laid off.Fast forward 12 years, and Scarlet & Gold is one of the only women-owned businesses licensed for NIL (Name, Image, and Likeness) merch on Shopify. This March, their Shopify sales are up 74.2% year-over-year—with over 53.6% of those sales tied to March Madness merchandise.And here's the kicker: 69.5% of their basketball sales come from just two NIL deals.So how did she do it? What makes NIL merch so powerful? And what's it really like running an ecommerce business that lives and dies by game-day hype?That's what we're talking about today.

Are you making one of these Shopify mistakes? If so, you're losing sales. In this episode, The Unofficial Shopify Podcast host Kurt Elster teams up with Bold Commerce co-founder Jay Myers to reveal the top 10 mistakes that Shopify merchants make—some of which even big brands get wrong. From neglected checkouts to bloated main menus, they share simple, actionable fixes that can boost conversions and keep customers coming back. What You'll Learn:The #1 checkout mistake that kills trust (and how to fix it in 60 seconds)Why most subscription models fail—and the secret to making them workThe overlooked product page changes that increase add-to-cart ratesWhy your main menu is confusing customers (and how to fix it)How to stop relying on paid ads and build a business that lastsLinks & Resources:Bold Commerce – Shopify apps for subscriptions, upsells, and moreSubscription Death Curve – Jay Myers' SubSummit KeynoteShopify Markets – Sell globally from a single storeShopify Checkout Customization – How to brand your checkoutKlaviyo – Email & SMS marketing for e-commerceMaster & Dynamic – Premium headphones with long-form product pagesTimbuk2 – Example of great product pages for bagsTactical Baby Gear – Niche brand with strong storytellingClubhouse – Audio platform that rose to pandemic fame“Jobs to Be Done” (JTBD) – Product innovation concept by Clayton ChristensenSeth Godin's Blog – Marketing insights from Seth GodinConnect with Kurt:

Imagine a world where your worst gas-related fears simply… disappear. No awkward moments, no subtle side-eye glances. Just peace, dignity, and activated carbon filters.That's the world Collin White and his father set out to create when they launched Tootles, a Shopify store selling flatulence-filtering underwear. At first, people laughed. But then, they listened. Because for people with digestive issues, this isn't a joke—it's a solution.Today on The Unofficial Shopify Podcast, Collin joins Kurt to talk about building a business in a deeply niche market, convincing manufacturers that fart-proof underwear is, in fact, a real thing, and finding customers who need his product (but don't necessarily want to talk about it).In this episode:✔️ How Collin and his dad took Tootles from idea to reality✔️ The science behind fart filtration (yes, it works)✔️ Marketing a taboo product without making it a joke✔️ How Tootles increases AOV with clever bundling✔️ Why subscriptions aren't always the answer for consumable productsFarts are funny. Business is serious. And somewhere in the middle, there's a Shopify success story worth listening to.Links & Resources

"You start with ‘there's no way this is me.' Then you question everything. Then, eventually, you realize—this really could be me."Ron Shah built Obvi into a $100M+ powerhouse, with $40M in top-line revenue in 2024. But not every business he touched turned to gold. Today, Ron gets brutally honest about two brands he started—Coffee Over Cardio and Paw Rangers—that didn't go as planned.This isn't your typical success story. Ron shares:Why success in one business doesn't guarantee success in anotherThe emotional toll of failure and the ego traps that cost him moneyHow to know when to walk away, pivot, or double downWhat he'd do differently if he launched these brands todayMost founders only share their wins. Ron is sharing his losses. And why, in hindsight, they might be even more valuable.Resources & LinksFollow Ron on Twitter: @obviceoCheck out Obvi: myobvi.comListen to Ron's podcast, Chew On This: Listen herecoffeeovercardiopawrangers.comSponsorsCleverific: https://cleverific.com/unofficialZipify: http://zipify.com/KURTAddress Validator: https://www.addressvalidator.com/Work With KurtGrow your Shopify store with me: ethercycle.com/applyJoin my newsletter for Shopify insights: kurtelster.com

“Rainier Watch started as me shouting into the void about whether the mountain was out. Now, it's a brand in REI. Didn't see that coming.”David Lindahl started Rainier Watch as a simple Twitter account—just a guy posting updates on whether Mount Rainier was visible that day. No business plan, no grand vision. Just a love for the mountain.But then people started following. They started asking for stickers. And suddenly, David found himself running an e-commerce brand. What began as a hobby turned into a business selling apparel, getting into retail stores like REI, and building a loyal community of outdoor enthusiasts.This week, we follow David's journey—from side project to full-time business. How he scaled his Shopify store, navigated wholesale partnerships, and made every mistake possible before finally getting it right. Along the way, we look at what happens when an entrepreneur outgrows their own operation, the challenges of building a brand rooted in a specific place, and what it really takes to turn a passion into a sustainable business.Links

In this episode of The Unofficial Shopify Podcast, Brynn Snyder, co-founder of Slate Flosser, shares how she and her dentist husband tackled one of the most overlooked aspects of health—flossing. Together, they reimagined oral care with a product that could prevent gum disease, heart issues, and more.But flossing is just the beginning. This episode dives into their journey through a $194K Kickstarter campaign, battling knockoffs on Amazon, and scaling a Shopify store with sustainability and innovation at its core.Brynn reveals the challenges and triumphs of creating a physical product, why subscription models are key to recurring revenue, and how staying passionate can make or break your business.Flossing might not seem revolutionary—until you hear this story.Show LinksSlate FlosserKickstarter CampaignSlate Flosser on AmazonSponsorsCleverific: https://cleverific.com/unofficialZipify: http://zipify.com/KURTAddress Validator: https://www.addressvalidator.com/Work with KurtGrow your Shopify store with me: https://ethercycle.com/applySee our recent client successes: https://ethercycle.com/work

Building Frizz + Co: Haircare, Shopify, and CommunityDaphné Eastmond ditched the CPA grind to create Frizz + Co, a brand that says screw the stigma and celebrates textured hair. From her raw startup struggles to her bold in-person events, Daphne shares how she's making haircare personal—and real.What You'll Learn in This Episode:Why Daphne left accounting to launch Frizz + Co.How her personal hair struggles inspired a hero product.The scrappy marketing tactics that worked (and the ones that didn't).How in-person events became her secret growth weapon.Lessons from bootstrapping, product seeding, and building a Shopify brand.Links Mentioned:Frizz + Co: https://frizzhair.coConnect with Daphne: Instagram @frizz.coSponsors:Zipify: http://zipify.com/KURTCleverific: https://cleverific.com/unofficialBoost Filter & Search: https://apps.shopify.com/product-filter-searchCTA:Subscribe for more Shopify insights and stories like this! [Insert subscription link]

“Why not try it? Planet is low-risk, easy to configure, and can have a meaningful impact on your brand and the planet.”Discover how Shopify Planet helps merchants make a positive environmental impact while boosting customer trust and conversions. David Vranicar, Shopify's sustainability operations lead, explains how this innovative app enables carbon-neutral shipping with zero hassle. Learn how it works, why it benefits your business, and what it means for your customers.Show LinksShopify Planet: https://apps.shopify.com/planetReach out to the Planet team: planet [at] shopify.comSponsors:Zipify: http://zipify.com/KURTCleverific: https://cleverific.com/unofficialBoost Filter & Search: https://apps.shopify.com/product-filter-searchWork with Kurt:Grow your Shopify store with me: https://ethercycle.com/applySee our recent client successes: https://ethercycle.com/workJoin my newsletter for Shopify insights: https://kurtelster.com/

What if your side hustle turned into an 8-figure brand selling out every week?Montana Knife Company's Brandon Horoho shares the journey from launching during COVID to building a global brand rooted in American manufacturing. Discover how MKC redefined success with transparency, customer engagement, and relentless marketing.Episode Highlights:Why MKC chose Shopify as their platform and how it drives their success.The secrets behind MKC's 120+ consecutive weekly product sellouts.How owning your email list can outshine ad spend.Building a thriving direct-to-consumer brand in a competitive market.The challenges and rewards of investing in local manufacturing.What's next for MKC: Pocket knives and a 50,000 sq. ft. facility.About Brandon Horoho:Brandon Horoho is the co-founder and CMO of Montana Knife Company, an American-made knife brand that has taken the DTC world by storm. With weekly product drops and an obsessive focus on quality, MKC has grown from a garage startup to an 8-figure powerhouse in just four years.Show LinksMontana Knife Company: https://montanaknifecompany.comFollow MKC on Instagram: https://www.instagram.com/montanaknifecompanyWork with Kurt: https://ethercycle.com/Sponsors:Cleverific: https://cleverific.com/unofficialZipify: http://zipify.com/KURTAddress Validator: https://www.addressvalidator.com/Work with Kurt:Grow your Shopify store with me: https://ethercycle.com/applySee our recent client successes: https://ethercycle.com/work

Devyn Merklin, former CMO of Livingood Daily, shares the raw truth behind scaling a supplement brand to $70M in annual revenue. From relentless testing to mastering Shopify funnels, Devyn provides a thoughtful analysis of the strategies that worked, the mistakes that taught valuable lessons, and how brands can apply these insights to their own growth journeys.LinksPeopleDevyn MerklinDr. Blake LivingoodEzra FirestoneRandall PitchRussell BrunsonBrandsHooniganLivingood DailyOffsetSmart MarketerAppsPrintfulViralSweepToolsKajabiClickFunnelsServicesFlippaEmpire FlippersBuyBizSellThe XScaleSponsorsZipifyCleverificBoost Filter & SearchHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.Never miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletter

“Look, if you redesign your grocery store and I can't find the chicken or checkout clerk I like, I'm shopping somewhere else.”How do you turn clicks into customers without falling for CRO myths? Oliver Kenyon, CEO of ConversionWise, exposes the lazy habits holding Shopify stores back and shares proven strategies to boost sales. It's all about clarity, problem-solving, and delivering customer value—no gimmicks, just real results. This episode is packed with actionable insights to transform your Shopify store into a revenue machine.LinksOliver KenyonOliver's ConversionWiseKurt Elster (Host)SponsorsZipifyCleverificOmnisendHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.Never miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletter

"I wanted to create a product that could be the yoga pant for the foot."Rob Fraser, former pro cyclist and the founder of Outway, believes socks should do more than cover your feet. Drawing from his background in sport, Fraser has crafted a brand that blends durability with everyday style. In this episode, he shares the unlikely story of how a thousand-dollar loan sparked a $10 million business, tapping into the potential of a $50 billion market. What follows is a lesson in resilience, as Fraser discusses growth, innovation, and the quest to make socks worthy of serious consumer loyalty.Links:Rob Fraser – Founder of Outway, former pro cyclist and Canadian national team memberOutway – Rob Fraser's sock brandShopify – Platform Outway uses for their e-commerce siteShopify Bundles App – Used by Outway for product bundlingSponsorsZipifyCleverificOmnisendHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.Never miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletter

Kevin Lavelle's got a knack for big ideas and starting fresh. First, he took on menswear with Mizzen+Main, bringing performance fabric to dress shirts and making them a hit with pro athletes and office rebels alike. Now he's back with something new—a baby monitor. Yep, from dress shirts to baby tech. In this episode, he breaks down the whole journey: the wild beginnings, early mistakes, and how he built a brand from scratch, twice. It's a sharp take on the wins, the losses, and why some ideas just stick around until you finally make them happen.Episode Highlights:How Kevin's “aha” moment led to Mizzen+Main's success.The surprising lessons from scaling a DTC menswear brand.Transitioning from clothing to tech: Why Kevin started Harbor.Kevin's experience with early product mistakes and customer trust.The power of influencer partnerships and wholesale growth.How a Tim Ferriss podcast ad skyrocketed Mizzen+Main's sales.What it takes to launch a product parents trust with their kids.Mentioned in This EpisodeBrands & BusinessesMizzen+MainHarborShopifySage 50 PeachtreeEpicor ERPHawk SearchFairePeople MentionedTim FerrissJJ WattPhil MickelsonDamon JohnSimon SinekSponsorsZipifyCleverificOmnisendHelp the ShowAsk a question in The Unofficial Shopify Podcast Facebook GroupSupport the show by leaving a review and subscribingWhat's Kurt Up To?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your storeNever Miss an EpisodeSubscribe wherever you get your podcastsJoin Kurt's newsletter

“We're doing about 1,500 pairs a day… we're gonna hit eight figures this year, probably next year for sure.”You know that favorite pair of sunglasses you can't throw away? Brandon Dill turned that frustration into an 8-figure business. He's the founder of Fuse Lenses, a brand built on bringing those scratched shades back to life.In this episode, we trace Brandon's journey from side hustle to scaling a manufacturing business, built on curiosity, ingenuity, and a lot of hustle. But it's not all smooth sailing—Brandon dives into the realities of cash flow struggles, seasonal peaks, and the surprising challenges of bootstrapping. And as his company grows, he reflects on what success truly means when passion becomes a job.LinksFuse Lenses - Replacement lenses for name-brand sunglassesBrandon Dill - Founder, Fuse LensesTech Stack:Shopify - E-commerce platformKlaviyo - Email marketing and SMS platformAttentive - SMS marketing platformOkendo - Reviews and ratings app for e-commerce storesSponsorsZipifyCleverificOmnisendHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.Never miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletter

Tired of logging into five different portals just to make a return? Shopify says enough. Patrick Millegan joins Kurt Elster to talk about the new customer account extensions, designed to simplify logins, reduce support headaches, and make online shopping enjoyable again. It's a step forward for UX that proves e-commerce should be easy for everyone.LinksGet all the info on what's new: Shopify Editions Winter '25More people & links:Patrick Millegan (Senior Product Lead, Shopify)Kurt Elster (Host, The Unofficial Shopify Podcast)Keap AthleticsCleverificShopify FlowSufioUproShop PayHydrogenSponsorsZipifyCleverificOmnisendHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.Never miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletter

Mindset, AI, and ghost hunting— Smart Marketer Live wasn't your typical marketing event. We break down the big ideas that got us thinking (and laughing) in Denver. You'll get an inside look at the conference, featuring attendee interviews that explore themes like artificial intelligence in business, strategic reinvestment, and the evolving role of mindset in small business success.SponsorsZipifyCleverificOmnisendHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.Never miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletter

Harshdeep Singh Hura didn't just stumble into the Shopify partner community—he helped build it. In this episode, we meet the first-ever recipient of the Shopify Community Award, whose open-source projects now power nearly 8% of the app ecosystem.Harshdeep shares his 10-year journey, from hacking together iOS apps as a teenager to leading a full-service Shopify agency, and ultimately shifting his focus to empowering developers and merchants alike. We delve into the art of app development—where solving real problems beats engineering perfection—and explore how community, open-source contributions, and a touch of humor shaped Harshdeep's path. Along the way, we hear tales of triumph, a few bumps in the road, and why one app is designed to show clown emojis to would-be copycats.Listen in for a conversation that goes beyond code to capture the heart of what it means to thrive in the Shopify ecosystem.Linksharshdeephura.comSponsorsZipifyCleverificOmnisendNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

What if you could boost your Shopify sales without relying on data or endless meetings? Oddit's unconventional approach has turned heads—stripping away feedback loops, simplifying designs, and focusing on clarity above all else. Oddit co-founder Shaun Brandt joins to share his experience delivering over 10,000 UX audits, helping brands increase conversions by fixing the basics.

“It's truly magic. That's the word I use internally to describe what we're doing here.”What if you could turn $800K into $26 million in just 18 months—using nothing but Facebook ads? That's exactly what Depesh Mandalia did. In this episode, he breaks down how he went from figuring out Facebook ads the hard way to running an agency that's managed over $100 million in client revenue. Depesh doesn't hold back on the real wins, the messy failures, and the lessons learned from scaling campaigns that most of us can only dream about.We dig into why creative is king, how to survive the iOS 14 apocalypse, and why scaling ads gets easier once you've cracked the code. Plus, there's a surprising ad campaign involving a 1-star review that somehow… worked.LinksSM Commerce – Depesh Mandalia's digital marketing agency.Depesh Mandalia on LinkedIn – Connect with Depesh on LinkedIn.Brand-Driven Performance Marketing Method – Learn more about Depesh's marketing approach.Lost My Name – The personalized children's book company Depesh helped scale.Depesh's Facebook Ads Scaling Guide – Get the inside scoop on scaling with Facebook ads.SponsorsZipifyCleverificOmnisendNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

“Honestly, I think my best customers don't even look at the discounts. They get the email, see the new pants, and just say, ‘I want them.'”Black Friday: the annual marketing frenzy brands prep for all year. Kurt Elster sits down with Colby Kane of Aviator USA, who has a refreshingly different approach. No cringe sales gimmicks, just a smart, no-nonsense plan. Colby shares his early-access tactics, simple email flows, and why staying low-key can outperform loud, constant discounting. They dig into why subtle beats loud, how to run discounts without gutting brand value, and how a straightforward plan is the real power move. If you're ready for a fresh, real-world approach to Black Friday, this episode's your blueprint.LinksKurt's Black Friday Email Planning Google Sheet: A ready-to-use holiday email calendar templateColby Kane (Guest): Aviator USAKurt Elster (Host): EthercycleApps, Tools, and Services Mentioned:GovX: Military and first responder discount verificationKlaviyo: Email marketing automationHappy Returns: Return management platformRedo (Return management with optional fee for package insurance)SponsorsZipifyCleverificOmnisendHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.Never miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletter

"I can't stop talking about partial payment, apparently." – Diana BirsanCo-founder of Downpay and former Shopify Product Manager, Diana Birsan, joins us to break down how she built Downpay, the app that lets merchants offer partial payments for pre-orders, custom-made products, and more. It's a potential game-changer for stores with long lead times and high-ticket items. Diana shares how she made the leap from a stable gig at Shopify to starting her own thing. Want to know how partial payments could boost your sales? This episode has the answers.LinksDownpayFollow Diana Birsan on LinkedInSponsorsZipifyCleverificOmnisendNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

“It's truly magic. That's the word I use internally to describe what we're doing here.”We chat with Vikram Anreddy, Head of Product for Finance at Shopify, about how Shopify is making money management way easier for merchants. Taxes, loans, cash flow—it's all getting simplified with Shopify Finance, a one-stop shop for all your business finances. Vikram walks us through how this whole idea came about, what problems they're solving, and what's next. If managing your money has ever made you want to pull your hair out, this one's for you. Plus, who knew taxes could be this easy?LinksShopify Bill PayShopify BalanceShopify CreditShopify CapitalSponsorsZipifyCleverificOmnisendNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

“Most brands just send out samples and then it's done. We go the extra mile that 99% of brands do not do.”Building a multi-million dollar business typically involves more than wedding invitations and viral TikToks. Yet for Josh Hadley, it began precisely there. In this episode, he recounts the evolution of his e-commerce brand, Hadley Designs, from a niche stationery shop to an 8-figure operation navigating the complex terrain of Amazon and Shopify. The conversation with Kurt Elster explores how TikTok Shop became a surprising growth catalyst, offering a modern twist on the age-old challenge of acquiring customers. Hadley's story offers a glimpse into the future of retail, where scaling hinges on the power of social media and the unpredictability of going viral. Tune in to hear how Josh took viral hits and turned them into a full-blown growth strategyLinksHadley DesignsEcomm Breakthrough PodcastThe Seven-Step Process Entrepreneurs Should Use When Hiring New TalentThe One ThingSponsorsZipifyCleverificOmnisendNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

“PR is the highest leverage activity, and we're not taught that because it's easier to just create a reel and hope it goes viral.”In this episode of The Unofficial Shopify Podcast, we meet Gloria Chou, a PR coach on a mission to break down the barriers of traditional media. Gloria didn't take the expected path into public relations—she reinvented it. She shares how she went from diplomat to helping small businesses earn coveted media spots in outlets like Forbes and The New York Times, using her unique CPR method for pitching. We explore the quiet power of PR, how to land a spot in a holiday gift guide, and why PR might just be the secret weapon for Shopify entrepreneurs looking to grow.LinksGloria Chou: GloriaChouPR.comCPR Method Masterclass: GloriaChouPR.com/masterclassInstagram: @GloriaChouPRHelp a Reporter Out (HARO): helpareporter.comSkimlinks: skimlinks.comTactical Baby Gear: tacticalbabygear.comBuzzFeed: buzzfeed.comForbes: forbes.comOprah's Favorite Things: oprah.comRefinery29: refinery29.comPopSugar: popsugar.comWirecutter: thewirecutter.comThe New York Times: nytimes.comSponsorsZipifyCleverificOmnisendNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Also available on YouTube: https://youtu.be/djnSFyBsB7MWe explore Shopify's latest updates to simplify customer acquisition through its Shop Campaigns tool.Host Kurt Elster talks with Shopify's Andrius Baranauskas, Product Director for Shop Campaigns, Shopify's not-so-secret weapon for getting new customers on autopilot.Later, Nathan Onesian, Director of Ecommerce from melin, and Nick Daniels, Senior Ecommerce Manager, from OluKai spill how Shop Campaigns turned into their secret weapon for scaling fast.Key Takeaways:What is Shop Campaigns and how it simplifies customer acquisitionThe power of Shop Cash to incentivize purchasesNew features to win backlapsed customers with incentives on ShopReal-world success stories from top Shopify brandsGuests:Andrius Baranauskas, Product Directorat ShopifyNathan Onesian, Director of Ecommerce at melinNick Daniels, Senior Ecommerce Manager at OluKaiLinks:Shop Campaigns[Shop Campaigns video] (https://www.youtube.com/watch?v=rddSHVroIcc)Shop.appMelinOluKaiDon't forget to like, comment, and subscribe for more insights into growing your Shopify store!Sponsors:Zipify: http://zipify.com/KURTCleverific: https://cleverific.com/unofficialOmnisend: http://your.omnisend.com/UnofficialshopifypodcastNever miss an episode:Subscribe wherever you get your podcasts: https://link.chtbl.com/tuspJoin Kurt's newsletter: https://kurtelster.com/Help the show:Ask a question in The Unofficial Shopify Podcast Facebook Group: https://www.facebook.com/groups/UnofficialShopifyPodcast/Leave a review: https://ratethispodcast.com/unofficialSubscribe wherever you get your podcasts: https://link.chtbl.com/tuspWhat's Kurt up to?See our recent work at Ethercycle: https://ethercycle.com/work/Subscribe to our YouTube Channel: https://www.youtube.com/user/ethercycleApply to work with Kurt to grow your store: https://ethercycle.com/apply

“I'm a builder. I want to be building a team, building an exceptional product, and competing every day.”Kyle Hency had a simple goal: create a brand that speaks authentically to men like him. What started as a fun idea among friends quickly grew into Chubbies, a $100M+ brand known for its short shorts and unapologetic personality. In this episode, Kyle reflects on the early days of experimenting with marketing, the challenges of scaling, and the unexpected lessons learned along the way. We explore how he transitioned from building Chubbies to co-founding Loop Returns, and now, his latest venture, GoodDay Software, an ERP solution for Shopify merchants. It's a journey of reinvention, risk, and relentless pursuit of creating something new—while keeping things fun.Show LinksGoodDay SoftwareChubbiesLoop ReturnsKyle's favorite book: That Will Never Work by Marc RandolphConnect with Kyle on LinkedIn and TwitterSponsorsZipifyCleverificOmnisendNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

"Our number one best-selling product… it's called the Dink Master."Enhance Pickleball's Connor Hance shares his incredible journey from college tennis player to the leading content creator and entrepreneur in the fast-growing world of pickleball.

Hear how Austin Beals hacked his way out of a chronic skin condition to create Dermazen, a skincare brand that's bringing in $5 million a year. No investors, no BS— just one man's obsessive quest to relieve his own seborrheic dermatitis symptoms that turned into a product line changing lives. Austin talks about bootstrapping with a small SBA loan, leveraging niche Reddit communities, and the guerilla marketing tactics that propelled his brand into the big leagues. This is the blueprint for turning your personal problems into a game-changing business.Show LinksDermazenr/sebdermDisrupter SchoolVocal VideoInsta: @austinthebealsInsta: @dermazencoSBA LoansGoogle & YouTube AppShopifySponsorsZipifyCleverificOmnisendNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Tackle the increasingly troubling issue of returns fraud in the e-commerce world. As return fraud rises, this once-overlooked issue is now a major concern for online retailers. You'll learn how fraudsters are gaming the system and the wild, often unnoticed, methods they're using to rip off small businesses. Brace yourself for a journey into the less-talked-about side of your shopping cart. Join us as we explore the critical steps needed to combat this growing challenge.Show Linksnofraud.com - check out their blog which has resources on return fraud, covering all the different types & prevention strategiesSponsorsFree 30-day trial of Zipify OCUFinale InventoryGrowth CollectiveNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

“Most Shopify themes are built by developers to create an online store catalog, not a converting funnel.”In this episode of The Unofficial Shopify Podcast, Kurt Elster talks with Matthew Stafford, the CEO of BuildGrowScale, about finding success in e-commerce. Stafford, who went from selling t-shirts to mastering conversion rate optimization (CRO), shares his journey and offers practical advice for Shopify store owners. He discusses how to boost conversion rates, improve site speed, and create better user experiences. Whether you're an experienced store owner or just starting out, Stafford's insights will help you navigate the challenges of online retail and achieve lasting success. Tune in for a mix of compelling stories and actionable tips that can transform your e-commerce business.Show LinksBuildGrowScaleMicrosoft ClarityLucky OrangePersuasion by Robert CialdiniSponsorsZipifyCleverificNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Step into the rebellious side of marketing with this episode of The Unofficial Shopify Podcast. Molly Pittman from Smart Marketer joins to rip up the rulebook on conventional advertising. We dive into the creation of "Goodsellas," a grassroots, "Goodfellas"-inspired commercial that flips traditional marketing on its head. Their conversation reveals the intricacies of creating a commercial that's not just a spoof, but a smart, cost-effective marketing strategy. This episode is more than just a behind-the-scenes glimpse; it's an invitation to reconsider the power and potential of creative thinking in the digital marketplace, challenging listeners to think differently about the intersection of commerce, culture, and creativity.Show LinksGoodsellasThe Adfather w/ Ezra FirestoneBig LebowskiBack to The Future of Paid AdsSponsorsFree 30-day trial of Zipify OCUFinale InventoryGrowth CollectiveNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

"Buying a business is so much faster than building one and so much safer if you buy big enough."Also on YouTube: youtu.be/BuDtoDsC4tAGet the inside scoop on buying and selling Shopify stores from Gregory Elfrink at Empire Flippers. From the highs of a $13 million payday to the lows of emotional burnout, Gregory spills the secrets and dirty truths of the business game. Gregory, with over eight years of experience, shares valuable insights on the benefits of acquiring an established business, essential steps for preparing a store for sale, and key factors influencing business valuation. If you're ready to play big and cash in, this episode is your backstage pass to the raw, unfiltered realities of the e-commerce hustle.Show LinksEmpire FlippersEmpire Flippers Valuation ToolSponsorsZipifyCleverificNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Also on YouTube: https://youtu.be/fIDw3fvPPgIUnpack the intricacies of Shopify's Checkout Extensibility— a feature poised to revolutionize online commerce.Michael Elmgreen, Shopify's Product Director, discusses the rationale behind this upgrade, enhancing security and streamlining customization.Blake Waldron provides a developer's-eye view of the migration, shedding light on the nuanced challenges and opportunities it presents.Brett Fish navigates the complex terrain of data layer implementation, ensuring that critical marketing integrations remain intact. With global commerce evolving, this episode offers a sophisticated look at the future of digital checkouts, where efficiency and innovation converge.Show LinksShopify Help Center: Checkout ExtensibilityShopify App: Checkout Blocks (recently acquired by Shopify!)Checkout Extensibility UpgradeShopify Help Center: Customer EventsConvert DigitalCheckout Components - They're offering 30% off any plan for 12 months to listeners through that landing page!Tag HeroSponsorsZipifyCleverificNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Reprise Activewear founder Mary Bemis takes us through her incredible journey from launching a Kickstarter campaign to building a sustainable activewear brand that has caught the attention of Self Magazine and The View. She opens up about the gritty realities of bootstrapping—dealing with shady manufacturers, losing thousands, and balancing a day job while building her brand. This episode is a deep dive into the world of sustainable fashion, offering inspiration and practical advice for entrepreneurs looking to make a difference. Listen in to hear how Mary turned her passion for a healthier lifestyle into a thriving business.Show LinksReprise ActivewearFunctional Fabric FairReprise on KickstarterIG:repriseactivewearIG:@maryb612SponsorsZipifyCleverificNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Get ready for a deep dive into what really makes customers stick around or peace out. Professor Daniel McCarthy unravels the myths around churn rates and why a low number isn't always a high-five moment for businesses. If data drives your decisions, this episode is an indispensable resource for anyone navigating the complexities of subscription businesses.Show LinksRetention SpreadsheetPPT DeckYouTube Video Series:First Video (One Segment Model)Second Video (Two Segment Model)Third Video (Beta Geometric Model)LinkedIn: Daniel McCarthyTwitter: @d_mccarChurn Fallacy PaperSponsorsFree 30-day trial of Zipify OCUFinale InventoryGrowth CollectiveNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Vicky Pasche, a Shark Tank alum and co-founder of Dapper Boi, reveals how a personal quest for authenticity led to the creation of a groundbreaking apparel line.Dapper Boi's innovative apparel line challenges traditional fashion norms by offering all-gender, size-inclusive clothing. Vicky discusses her journey from personal struggle to entrepreneurial success, touching on the brand's origins, its pivotal appearance on Shark Tank, and its commitment to fostering inclusivity in fashion. Explore how Dapper Boi has navigated industry challenges and cultivated a loyal customer base through a distinct business model that emphasizes authenticity and body positivity. Join us to understand the impact of socially conscious entrepreneurship in the rapidly evolving fashion industry.Tune in to this inspiring episode to grasp how passion and perseverance can revolutionize an industry. Subscribe for more stories of innovation and transformation in the ecommerce world.Show LinksDapper BoiKickstarterDapper Boi on Shark TankShow Her The Money documentaryKiwi Size Chart appCouture TechnologiesIG:@meet_the_paschesSponsorsZipifyCleverificNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Unlocking Shopify Flow: Automation Insights with Paul Nuschke & Matti PihlainenIn this bonus episode we dive deep into the world of Shopify Flow with two remarkable guests. Paul Nuschke, the Senior Product Lead at Shopify, and Matti Pihlainen, a successful merchant who implemented Flow at Full Cycle, join us to explore the power of automation in e-commerce.Episode Highlights:Introduction to Shopify Flow: What it is and how it can transform your business.Key features and recent updates in Shopify Flow.Matti Pihlainen's success story with Full Cycle.Practical applications and creative uses of Shopify Flow.Getting started with Shopify Flow: Tips and best practices.Troubleshooting common issues and maximizing Flow's potential.Future developments and exciting new features in Shopify Flow.About Paul Nuschke:Paul Nuschke is a leading figure at Shopify, responsible for the development and growth of Shopify Flow. With a passion for automation and efficiency, Paul has dedicated his career to creating tools that empower merchants to streamline their operations. Before joining Shopify, Paul had a diverse career in tech, contributing to several groundbreaking projects and innovations. His insights and expertise have made him a sought-after speaker and a respected voice in the e-commerce community.About Matti Pihlainen:Matti Pihlainen is a pioneering merchant and the owner of Full Cycle, a successful bike shop in Ottawa. Matti has creatively leveraged Shopify Flow to automate and optimize various aspects of his business, resulting in significant time savings and operational efficiency. His hands-on experience and innovative approach offer invaluable insights for other merchants looking to harness the power of Shopify Flow.Call to Action:If you enjoyed this episode, please review and subscribe for more insights into the world of e-commerce and Shopify. Don't forget to check out our previous episodes and follow our guests on social media for the latest updates and tips.Additional Resources:Shopify FlowPaul Nuschke on LinkedInFull CycleThe Unofficial Shopify Podcast

Also on YouTube: https://youtu.be/DcptOEqEACwJoin Kurt Elster, host of The Unofficial Shopify Podcast, as he sits down with Lawson Thalmann, CTO of Chalet Nursery, to discuss how they've transformed their family business with Shopify POS. Lawson shares insights into their journey from legacy systems to cutting-edge retail technology.Guest Background: Lawson Thalmann, CTO of Chalet Nursery, has been at the forefront of integrating technology into the family business. Started by his great-grandfather in 1917, Chalet Nursery is a local institution in Wilmette, Illinois. Lawson joined the business officially seven years ago, bringing a tech-savvy approach to retail operations. His first major project was moving their sales online with Shopify, a groundbreaking move for the garden center industry. Lawson's passion for innovation has kept Chalet Nursery ahead of the curve, from mobile POS systems to advanced UI extensions.Visit Chalet Nursery: chaletnursery.comShopify POS: shopify.com/pos

Sit down with the insightful Mat De Sousa, a trailblazing Shopify app developer whose creations, Wide Bundle and Wide Review, have generated enviable annual recurring revenues. His story is a testament to the entrepreneurial spirit that flourishes within the Shopify community and serves as inspiration for anyone looking to innovate in this space.Listen in as we explore the art of transforming a simple idea into a thriving Shopify app. By honing in on customer pain points, asking the right questions, and targeting niche markets, we unravel how app developers can create solutions that resonate with users, save time, and conserve resources, all while paving the way for a successful product launch.Show LinksApps by Mat De SousaMat's TwitterMat's LinkedInMat's NewsletterMat's YouTubeThe Wide CompanySponsorsFree 30-day trial of Zipify OCUIntelligemsNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Mary Bemis, the founder of Reprise Activewear, shares her experience using Shopify's Magic Media Editor and its AI features.Guest Background: Mary Bemis founded Reprise Activewear six years ago, starting with a successful Kickstarter campaign. Her brand focuses on sustainability, using plant-based materials to create high-quality activewear. Despite bootstrapping her business, Mary has grown Reprise into a notable brand in the sustainable fashion industry. She leverages her hands-on approach to handle everything from website building to product fulfillment, making her an exemplary figure for aspiring entrepreneurs.Episode Highlights:Introduction to Shopify's Magic Media Editor and its AI features.How Reprise Activewear transitioned from Kickstarter to Shopify.The impact of the Magic Media Editor on Mary's workflow.Tips and tricks for using the AI tools effectively.The benefits of Shopify's support and educational resources.How the Magic Media Editor saves time and money.Creative uses of AI for ecommerce marketing.Guest Background:Mary Bemis founded Reprise Activewear six years ago, starting with a successful Kickstarter campaign. Her brand focuses on sustainability, using plant-based materials to create high-quality activewear. Despite bootstrapping her business, Mary has grown Reprise into a notable brand in the sustainable fashion industry. She leverages her hands-on approach to handle everything from website building to product fulfillment, making her an exemplary figure for aspiring entrepreneurs.Links:repriseactivewear.comShopify Magic

Also available on YouTube: https://youtu.be/mi3iKmZBxREWe've got all the highlights from the Shopify Editions.dev conference in Toronto. With exclusive insights from Harley Finkelstein, Shopify's president, we unpack the exciting upcoming updates designed to keep the Shopify intuitive admin interface effortless for all merchants, big and small.Show Linkseditions.devShopify Editions | Summer '24SponsorsZipifyCleverificNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

"Faire really helps us connect and buy wholesale merchandise, and it's cheaper than trade shows."Discover how 'FAIRE really helps us connect and buy wholesale merchandise,' as Emily Grey of Flourish Market explains the transformative effects of integrating Faire with Shopify, a B2B platform for retailers to buy products for their shops.Emily offers key insights into pricing strategies and tackles common wholesale challenges. Learn how leveraging Faire can transform your retail business. Tune in for actionable advice on optimizing your e-commerce setup through Faire and Shopify.Show LinksFaireShopify Help Docs: Faire wholesale marketplaceWholesaling to Boutiques: The PodcastFlourish Marketemilygreyco.comSponsorsZipifyCleverificNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Get the inside scoop on how to revolutionize your affiliate content game. It's not just about what you say, but how you say it. Dive into the strategies that are setting today's affiliate marketers apart from the pack.Forget what you thought you knew about affiliate marketing; it's not just bloggers and review sites anymore. We're talking influencers, social media creators, and yes, even your own customers turning into affiliate powerhouses.Noah breaks down the nuts and bolts of setting up a modern affiliate program. We dive into the mechanics and the mindset needed to turn your customers into your biggest advocates. Think about it: customers who love your brand can now champion it, and get a piece of the pie too. And if you're wondering how TikTok fits into this puzzle, we've got you covered. Noah shares insights on leveraging this platform to manufacture virality through short-form content, a strategy that's as intriguing as it is effective.But wait, there's more. We tackle the nuances of tracking sales, using landing pages effectively, and why engagement with smaller influencers might just be your golden ticket.Tune in to unravel the secrets of modern affiliate marketing and discover how you can turn your e-commerce store into a magnet for both customers and affiliates.Show LinksSocial Snowballapps.shopify.com/social-snowballInfluencer Marketing GuideTikTok Creator GuideSponsorsZipifyCleverificNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Also available with video on Youtube: https://youtu.be/-qxIqPtAYhEJoin us as we explore the journey of Kelly Oriard and Kaylee Christensen, founders of Slumberkins, an emotional wellness brand dedicated to fostering children's self-esteem and mindfulness.Learn how these educators-turned-entrepreneurs brought Bigfoot and Sloth to life and navigated high-stakes environments like Shark Tank and the Silicon Valley Bank crash.Discover how their focus on transparency, authenticity, and community support transformed challenges into opportunities, leading to a TV show with the Jim Henson Company.Tune in to hear their practical strategies for building a resilient brand in the children's market and how they balance creativity and business.Subscribe now for insightful stories and actionable advice.Show Linksslumberkins.comSlumberkins on AppleTVThe Toys That Made UsSponsorsZipifyCleverificNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.