Podcasts about shopify experts

Celeste Hilling is the founder and CEO of Skin Authority, a direct-to-consumer skin health technology brand focused on merging cosmetic performance with immune-boosting skincare. With a background in research, marketing, and tech, Celeste leads the development of biotech-powered formulations that deliver visible results while strengthening skin's natural defenses.Since launching Skin Authority, Celeste has scaled the brand without paid media or a PR agency, leveraging strategic collaborations, emotional brand storytelling, and a rabid customer base to drive growth across North America and Europe. Her work has been featured on MSNBC, ABC, FOX, and in wellness circles as a fresh voice redefining beauty as part of whole-person health.Rooted in a science-backed, customer-led model, Celeste focuses on building high-retention product experiences powered by habit, transformation, and trust. Whether mentoring female founders or licensing next-gen skincare IP, she brings a playbook for scaling with authenticity, resilience, and long-term brand equity.In This Conversation We Discuss:[00:42] Intro[00:54] Exploring wellness through skin health[01:18] Bringing science into a vanity-driven space[02:06] Educating consumers with purpose and clarity[03:09] Reframing wellness as a real market need[07:06] Estimating costs and timelines realistically[10:27] Building momentum through word of mouth[11:58] Sponsors: Electric Eye, Social Snowball, Portless, & Reach[17:02] Bootstrapping growth with strategic partners[18:41] Investing in backend infrastructure early[20:18] Launching Ecommerce from day one[23:19] Collaborating early to build awarenessResources:Subscribe to Honest Ecommerce on YoutubeBest Skin Care Products for All Skin Types skinauthority.com/Follow Celeste Hilling linkedin.com/in/celeste-hilling-8735a64Schedule an intro call with one of our experts electriceye.io/connectDrive revenue through affiliates & referrals socialsnowball.io/honestRevolutionize your inventory and fulfillment process portless.com/Level up your global sales withreach.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Izzy Rosenzweig is the founder and CEO of Portless, a supply chain platform helping ecommerce and DTC brands fulfill customer orders directly from China, cutting delivery times and unlocking cash flow through tax deferment and tariff optimization.A 10-year DTC veteran, Izzy first launched Browze in 2012, shipping over 2.5 million home and kitchen products globally. After building a China-based fulfillment center to improve customer experience, he saw an opportunity to help other brands bypass traditional U.S. warehouses, leading to the creation of Portless.Portless enables brands to ship faster, avoid upfront taxes, and reclaim working capital, transforming how modern operators manage logistics. Izzy's deep experience in cross-border fulfillment, HS code strategy, and tariff engineering gives him a unique lens into how ecommerce brands can survive regulatory shifts and thrive under pressure.With a margin-first, speed-to-cash mindset, Izzy helps brands reimagine global operations to win in today's volatile landscape, efficiently, legally, and profitably.In This Conversation We Discuss: [00:43] Intro[00:56] Understanding the De Minimis model[02:36] Revealing the new customs entry methods[07:35] Clarifying tariffs vs. import taxes[08:25] Comparing global manufacturing options[09:30] Recognizing China's manufacturing edge[10:36] Separating security from supply chains[12:24] Predicting the next tariff move[13:39] Balancing tariffs with tax reform[15:18] Pausing growth without clear policy[16:00] Deferring taxes to boost cash flow[20:02] Migrating platforms to save cashResources:Subscribe to Honest Ecommerce on YoutubeRevolutionize your inventory and fulfillment process portless.com/Follow Izzy Rosenzweig linkedin.com/in/izzy-rosenzweig-13653846If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Mark Murrell is the founder and operator behind Get Maine Lobster and Black Point Seafood, specializing in scaling premium direct-to-consumer seafood brands with a focus on operational agility, customer loyalty, and brand storytelling. Raised in Maine, Mark turned a love for local seafood into a nationwide business, mastering dock-to-doorstep logistics for live lobster delivery.Since launching in 2010, Mark has served over 500,000 customers, quadrupled his customer base, expanded into new categories like seafood appetizers and select beef, and acquired Maine Lobster Direct to deepen fulfillment capabilities. His work has been featured in The Wall Street Journal, USA Today, Rachael Ray, ESPN, and national campaigns for Chase Bank, alongside collaborations with Momofuku and Geoffrey Zakarian.Rooted in a customer-first, margin-focused mindset, Mark builds brands that balance growth with sustainability. Whether scaling operations or evolving brand experiences, he brings a clear playbook for turning fresh products into loyal communities, efficiently, profitably, and with staying power.In This Conversation We Discuss:[00:45] Intro[01:32] Highlighting specialty items for customers[02:44] Starting a business from personal experience[03:50] Delivering higher quality through logistics[04:59] Pitching new ideas with simple outreach[05:51] Adapting CRM systems for operations[06:39] Managing growth with limited capacity[07:47] Balancing two businesses during early growth[09:07] Surveying customers beyond product feedback[10:36] Aligning brand identity with buyer emotions[11:36] Sponsors: Electric Eye, Social Snowball, Portless, & Reach[16:41] Taking risks when the signs are undeniable[18:43] Launching internal marketing after early growth[20:21] Redesigning operations for more agility[22:48] Realizing early sales hide margin problems[27:26] Blending creativity with structured thinking[28:29] Building resilience through daily habitsResources:Subscribe to Honest Ecommerce on Youtube#1 Lobster Delivery Service From Dock To Doorstep getmainelobster.com/Premium Maine lobster and seafood across the U.S. and Canada blackpointseafood.com/Follow Mark Murrell linkedin.com/in/mainelobsterSchedule an intro call with one of our experts electriceye.io/connectDrive revenue through affiliates & referrals socialsnowball.io/honestRevolutionize your inventory and fulfillment process portless.com/Level up your global sales withreach.com/honest. If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Brian Anderson is a seasoned CEO and entrepreneur who specializes in scaling high-growth consumer brands and preparing them for profitable exits. With a background that spans fitness, wellness, supplements, outdoor, and travel, Brian has operated in both startup and private equity environments, guiding companies through critical growth and turnaround moments.Over the last decade, Brian has led brands like AG1, Delsey Luggage, MELT Method, and 2XU, while also advising companies such as Pvolve, Moji, and Connecticut Cannabis Company. His leadership has helped generate hundreds of millions in revenue and multiple successful exits.Rooted in a hands-on, operator-first mindset, Brian partners with founders to level up strategy, streamline operations, and build teams that can scale. Whether he's stepping in full-time or advising from the sidelines, Brian brings a clear playbook for helping founder-led companies hit the next stage of growth, efficiently, profitably, and with the endgame in mind.In This Conversation We Discuss:[00:43] Intro[01:09] Focusing on wellness-driven consumer brands[03:03] Balancing product, ops, and financial reality[06:05] Delegating better at larger revenue stages[08:29] Mentoring weak spots before replacing them[10:22] Licensing major brands to grow fitness revenue[12:27] Sponsors: Electric Eye, Social Snowball, Portless, & Reach[17:34] Building credibility through past outcomes[18:47] Partnering with founders instead of leading solo[21:25] Positioning your company for a clean exit[24:08] Guiding founders through the exit process[26:48] Creating deal structures where everyone wins[28:43] Getting fractional help without full-time costResources:Subscribe to Honest Ecommerce on YoutubeFollow Brian Anderson linkedin.com/in/smallpondgroupSchedule an intro call with one of our experts electriceye.io/connectDrive revenue through affiliates & referrals socialsnowball.io/honestRevolutionize your inventory and fulfillment process portless.com/Level up your global sales withreach.com/honest. If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Kai Davis is the founder of Double Your Ecommerce and KeywordMagic.ai, two platforms helping Shopify merchants unlock sustainable growth through SEO, content, and email marketing. With over a decade of experience in digital strategy, Kai has worked directly with hundreds of Ecommerce businesses, offering fixed-price SEO services and tailored growth playbooks that prioritize results over complexity.Drawing from his deep expertise in search intent, content optimization, and store-level messaging, Kai equips Shopify brands with the tools they need to boost organic revenue, refine collection and product pages, and convert more traffic without overwhelming shoppers.Kai helps merchants rethink underperforming pages, optimize seasonal campaigns, and build resilient marketing systems, so they can grow more by working less.In This Conversation We Discuss: [00:43] Intro[01:14] Introducing what drives real SEO results[02:46] Building pages around real search demand[05:44] Starting SEO with product-type collections[07:22] Using conversational copy to boost SEO[08:37] Filtering keyword data by page type[10:43] Recognizing when a term is too competitive[11:49] Understanding why products convert lower[13:56] Training custom GPTs for brand-aligned content[16:29] Drafting faster without losing quality[17:19] Exporting product data to scale AI writing[17:53] Building tools to surface keyword insights[19:54] Understanding your funnel before traffic drops[22:08] Optimizing for AI-driven shopping behavior[24:11] Offering hands-on SEO help for time-strapped teams[25:28] Focusing on what actually moves SEO rankingsResources:Subscribe to Honest Ecommerce on YoutubeSEO Services for DTC Shopify Stores doubleyourecommerce.com/Follow Kai Davis linkedin.com/in/kaisdavisIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Jamie Mottram is the President of BreakingT, a real-time licensed sports apparel brand redefining speed and relevance in a saturated sports merchandise market. With deep roots in digital sports media, Jamie brings over two decades of experience from leadership roles at Yahoo, AOL, and Gannett, where he built fan-first platforms like For The Win and helped generate hundreds of millions of monthly views.Leveraging his expertise in content, audience engagement, and digital commerce, Jamie helped scale BreakingT from a side project to an 8-figure business by turning trending sports moments into must-own fan gear, often within hours of a game-changing play.Guided by the belief that fan excitement is the most powerful demand signal, Jamie has led BreakingT through rapid growth by building a responsive supply chain, refining its segmentation and outreach engine, and expanding across DTC, wholesale, and Amazon.In This Conversation We Discuss:[00:43] Intro[01:00] Creating products from real-time trends[01:26] Applying media skills to Ecommerce growth[02:33] Focusing on traction over profitability[02:57] Spotting viral moments fans want to wear[05:29] Launching with digital mockups to test demand[07:21] Fulfilling retail orders faster with screen print[08:49] Combining paid, organic, and affiliate for scale[12:12] Sponsors: Electric Eye, Social Snowball, Portless & Reach[17:17] Balancing speed between Ecommerce and wholesale[20:30] Pushing retail to move faster than seasonal cycles[21:22] Navigating approvals in licensed product drops[23:05] Realizing Amazon serves a different customer[23:56] Balancing marketplace growth with brand control[26:08] Choosing platforms based on product urgency[28:16] Turning social signals into merch decisionsResources:Subscribe to Honest Ecommerce on YoutubeReal-time licensed sports fan gear, apparel, and t-shirts breakingt.com/Follow Jamie Mottram linkedin.com/in/jamiemottramSchedule an intro call with one of our experts electriceye.io/connectDrive revenue through affiliates & referrals socialsnowball.io/honestRevolutionize your inventory and fulfillment process portless.com/Level up your global sales withreach.com/honest. If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Jon-Mark "JM" Craddock is the CEO of La Matera, a premium direct-to-consumer brand elevating craftsmanship and authenticity in a market crowded by fast fashion. With hands-on expertise in brand building, supply chain management, and Ecommerce growth, JM draws on his experience at high-growth brands like Chubbies, Marine Layer, and Tuckernuck to scale La Matera while preserving its artisanal roots.Driven by the belief that lasting brands are built on quality and meaningful customer connections, JM has led La Matera through a new chapter of growth, refining its identity, strengthening its supply chain, and balancing digital expansion with a commitment to craftsmanship. Under his leadership, La Matera continues to deliver timeless products that honor tradition while thriving in a modern DTC landscape.In This Conversation We Discuss:[00:42] Intro[01:09] Building networks through unexpected paths[04:37] Finding hidden value in early teams[05:18] Building momentum with new platforms[06:50] Learning supply chain under real pressure[09:35] Choosing brands with personal connection[12:15] Episode Sponsors: Electric Eye, Snowball & Portless[16:18] Balancing trust and strategy with sellers[17:48] Answering every deal email immediately[18:40] Backing deals with personal guarantees[20:29] Buying businesses to create opportunities[21:39] Rebuilding brand soul through founder voice[25:20] Tapping networks to solve real problems[27:20] Choosing tenacity over easy winsResources:Subscribe to Honest Ecommerce on YoutubeCollection of meticulously handcrafted leather belts and accessories lamaterashop.com/Follow Jon-Mark Craddock linkedin.com/in/jonmarkcraddockSchedule an intro call with one of our experts electriceye.io/connectDrive revenue through affiliates & referrals socialsnowball.io/honestRevolutionize your inventory and fulfillment process portless.com/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Erin Murray is the Chief Brand Officer at Mad Rabbit, a fast-growing tattoo skincare brand reshaping the way consumers and professional artists approach post-ink care. With deep expertise in brand storytelling, product development, and digital strategy, Erin has helped propel Mad Rabbit to quadruple sales year-over-year and expand from a direct-to-consumer model into major retail partnerships.Driven by the belief that brand growth stems from authentic community engagement, Erin has steered Mad Rabbit's shift from a purely consumer-first brand to one that deeply integrates pro artist voices. Under her leadership, the brand has launched ambassador programs, refined its identity, and executed a digital-first yet retail-savvy strategy that connects across multiple touchpoints.In This Conversation We Discuss:[00:40] Intro[00:56] Recognizing emerging consumer needs[01:26] Scaling brands before the market exists[03:15] Growing communities that drive revenue[04:13] Bringing in fractional experts early[05:44] Pivoting strategy with real consumer data[08:56] Episode Sponsors: Electric Eye, Snowball, and Portless[12:58] Testing channels before doubling down[16:08] Driving foot traffic after landing retail[18:16] Thinking beyond direct response marketing[18:59] Scaling brands with a holistic mindset[20:36] Expanding products to fit customer journeys[22:05] Building brands without losing core buyers[22:53] Refining brand identity for new marketsResources:Subscribe to Honest Ecommerce on YoutubeMad Rabbit is your easy tattoo care solution from soothing new ink to reviving & protecting current ones madrabbit.com/Follow Erin Murray linkedin.com/in/airynn00Schedule an intro call with one of our experts electriceye.io/connectDrive revenue through affiliates & referrals socialsnowball.io/honestRevolutionize your inventory and fulfillment process portless.com/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Paul Chambers is the Co-Founder of SubSummit, the world's largest conference dedicated to subscription, membership, and recurring revenue models in the direct-to-consumer space. With over 20 years of experience in subscription commerce, including launching Gentleman's Box in the early 2000s, Paul brings a rare blend of operator insight and community-building expertise to the challenges of scaling retention-first brands.Driven by the belief that subscriptions are more than a billing model, Paul helped transform SubSummit from a small founder meetup into a global ecosystem, connecting thousands of brands each year. The event fuses tactical content with curated networking and is designed to help ecommerce teams grow beyond one-off purchases and into long-lasting customer relationships.Each year, Paul and his lean team develop a thematic roadmap for the event, guiding DTC operators through the shifting landscape of loyalty, retention, and membership. From Walmart+ to Amazon Prime to True Classic's hybrid models, Paul studies the movements of top brands and distills them into actionable lessons for growing recurring revenue.In This Conversation We Discuss: [00:42] Intro[00:54] Navigating business partner dynamics[02:31] Connecting DTC brands through events[03:08] Starting with a founder-first vision[04:30] Learning big lessons from small niches[06:05] Rebranding to reflect the vision[06:59] Investing upfront in long-term value[10:15] Improving how people connect[12:42] Balancing virtual and in-person events[14:17] Designing curated table conversations[15:48] Making events affordable for foundersResources:Subscribe to Honest Ecommerce on YoutubeLeading subscription commerce conference subsummit.com/Follow Paul Chambers linkedin.com/in/paulcchambersIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Demi Marchese is the Founder and Head of Brand at 12th Tribe, a fast-growing fashion brand blending curated style with operational excellence to empower the next generation of confident women. With expertise in merchandising, marketing, and brand-tech integration, Demi turns creative vision into scalable systems that drive real growth.Bootstrapped from scratch, 12th Tribe reflects Demi's hands-on leadership across every function, from designing product drops to building workflows that streamline team execution. She's driven by a mission to not only create beautiful apparel, but to curate a lifestyle rooted in confidence, freedom, and community.Demi is also a systems thinker, embracing AI and automation to scale brand voice, streamline content, and optimize customer journeys. She's trained ChatGPT to mirror her own copy style, implemented AI-driven SMS segmentation, and continues to experiment with tools that bring brand and tech closer together.In This Conversation We Discuss:[00:40] Intro[01:00] Building a site before Shopify blew up[03:34] Testing demand without inventory risk[05:06] Leveraging organic social growth[07:09] Responding quickly to market shifts[08:57] Episode Sponsors: Intelligems & Electric Eye[12:01] Refocusing on your core customer[14:10] Scaling brand voice using AIWant more insights from top Ecommerce leaders? Our episode guest was a featured speaker at eTail Palm Springs 2025, sharing insights with top Ecommerce minds. If you want to be part of the next big discussions, join eTail Boston in August 2025 and/or eTail Palm Springs in February 2026!Learn more at eTail's official sites:etaileast.wbresearch.com/etailwest.wbresearch.com/Resources:Subscribe to Honest Ecommerce on YoutubeYour online vibe director + stylist 12thtribe.com/Follow Demi Marchese linkedin.com/in/demimarcheseBook a demo today at intelligems.io/Schedule an intro call with one of our experts electriceye.io/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Robert Cardiff is the co-founder and COO of Laundry Sauce, an 8-figure DTC brand reinventing the way consumers experience laundry. With a background in venture building and performance marketing, Robert helps Ecommerce brands unlock growth by identifying white space, building high-affinity products, and scaling through bold creative bets.Before launching Laundry Sauce, Robert founded multiple consumer businesses and now leads Give Ventures, a nonprofit teaching entrepreneurship to underserved youth in Central and South America. His work spans brand development, manufacturing operations, investor storytelling, and go-to-market execution—giving him rare end-to-end insight into what it takes to launch premium products in commoditized categories.In 2021, Robert and his co-founders made a $40,000 investment in a single anchor video—before making a single sale. That video helped legitimize their vision and raise millions in capital, setting the stage for their early DTC success. By skipping Amazon, obsessing over product-market fit, and treating customer feedback as gospel, Robert and his team built a brand people actually love in a category no one cared about.In This Conversation We Discuss: [00:39] Intro[01:22] Positioning beyond generic options[02:18] Differentiating in legacy categories[04:05] Asking why they'd buy your product[07:04] Iterating through multiple brands[08:45] Episode Sponsors: StoreTester and Intelligems[11:57] Partnering with top creatives[13:18] Launching with paid media first[15:33] Hiring experts for each channel[17:21] Growing with mostly organic traffic[18:10] Getting DTC focus right first[20:05] Surveying customers to guide R&DWant more insights from top Ecommerce leaders? Our episode guest was a featured speaker at eTail Palm Springs 2025, sharing insights with top Ecommerce minds. If you want to be part of the next big discussions, join eTail Boston in August 2025 and/or eTail Palm Springs in February 2026!Learn more at eTail's official sites:etaileast.wbresearch.com/etailwest.wbresearch.com/Resources:Subscribe to Honest Ecommerce on Youtube https://www.youtube.com/c/HonestEcommerce?sub_confirmation=1The World's Best Smelling Detergent https://laundrysauce.com/Follow Robert Cardiff https://www.linkedin.com/in/robertcardiffBook a demo today at https://www.intelligems.io/Done-for-you conversion rate optimization service https://storetester.com/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!Review Link: http://getpodcast.reviews/id/1447700156Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. Visit http://honestecommerce.co/ for more information.Or get all our content sent directly to your inbox by subscribing to our newsletter: https://honestecommerce.co/pages/subscribe

Sia Karamalegos is a freelance web developer and web performance engineer helping ecommerce brands turn faster load times into real revenue. As a Google Developer Expert in Web Technologies and a former engineer on Shopify's performance team, Sia brings a unique blend of hands-on experience and deep technical insight to the challenge of building faster, more performant online stores.With a passion for developer education and community building, Sia organizes the Eleventy Meetup, Durham Social Hack Night, and a new global web performance meetup, connecting engineers around the world to share real-world tactics and tools. She's also a frequent international speaker and writer, known for making complex topics like Core Web Vitals and JavaScript performance approachable and actionable.In 2024, Sia launched ThemeVitals, a tool that benchmarks Shopify themes using real user data—not lab simulations to uncover which themes actually perform well across the devices your customers use. It's a mission rooted in impact: helping merchants and theme developers make smarter, faster decisions that drive conversion and long-term growth.Through her work, Sia is redefining how ecommerce teams think about performance, showing that real user data, smart defaults, and community-driven tooling can transform the way we build the web.In This Conversation We Discuss: [00:40] Intro[01:00] Focusing on real-world site speed fixes[02:39] Improving performance metrics for merchants[04:22] Translating Google metrics for merchants[04:56] Understanding how Core Web Vitals work[07:34] Balancing traffic vs technical optimization[10:36] Shifting focus from speed to sales[13:16] Balancing performance with product experience[15:26] Highlighting global device performance gaps[16:54] Uploading giant images the wrong way[21:04] Auditing your tech stack regularly[21:53] Comparing Shopify themes with real data[24:11] Balancing features vs speed in theme choice[26:00] Avoiding minimalist themes that lack function[28:08] Encouraging feedback for future improvementsResources:Subscribe to Honest Ecommerce on YoutubeExplore real-world Core Web Vitals performance data for popular Shopify themes themevitals.com/Web Developer & Performance Engineer sia.codes/Follow Sia Karamalegos linkedin.com/in/karamalegosIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Jiake Liu is the Co-Founder and CEO of Outer, a brand revolutionizing outdoor living by reimagining furniture and transforming backyards into immersive, functional spaces. With a mission to make life outside effortless and enjoyable, Outer combines eco-friendly materials, durable design, and an innovative showroom model—crowdsourcing real customers' backyards to create a unique, community-driven shopping experience.Before launching Outer in 2018, Jiake built his career in tech and software engineering at Riot Games, where he honed his expertise in problem-solving and user experience. Now, as an angel investor and founder, he's leveraging technology, sustainability, and consumer-first innovation to redefine how people connect with their outdoor spaces.In 2025, Jiake is taking Outer beyond furniture with Outer Spaces—a proprietary solution designed to convert vacant backyards into fully functional outdoor living spaces, from wellness retreats and dining areas to personal gyms.Under his leadership, Outer is reshaping the way we think about outdoor living—proving that sustainability, design, and convenience can coexist seamlessly in Ecommerce.In This Conversation We Discuss:[01:06] Intro[01:48] Introducing a new way to sell products[03:40] Finding the right investors for growth[05:10] Pitching a better product to investors[07:38] Building a brand through viral marketing[08:35] Building brand trust through storytelling[09:43] Validating ideas with ad mockups[10:13] Talking to customers before launching[11:14] Staying connected with customers post-purchase[11:57] Inventing solutions before customers ask for them[14:06] Episode Sponsors: StoreTester and Intelligems[17:19] Building trust with real product experiences[19:58] Turning media buzz into big opportunities[22:22] Mastering numbers before raising capital[23:27] Building outdoor spaces in one dayResources:Subscribe to Honest Ecommerce on YoutubeThe Perfect Outdoor Sofa is Now Within Reach liveouter.com/Follow Jiake Liu linkedin.com/in/jiakeliuBook a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Michael Hughes is a trailblazer in the luxury mattress industry, revolutionizing the way consumers experience organic sleep. As the Founder & CEO of PlushBeds, he built one of the largest direct-to-consumer brands specializing in toxin-free, eco-friendly mattresses. Inspired by his father's battle with Parkinson's, Michael set out to create a healthier sleep environment—one that blends sustainability with uncompromising comfort.With 25+ years in Ecommerce and direct selling, Michael transformed PlushBeds into a market leader, becoming one of the largest importers of organic latex in the U.S. His expertise spans product innovation, supply chain mastery, and direct-to-consumer growth strategies, allowing him to scale without sacrificing quality.Today, Michael is on a mission to redefine luxury sleep, ensuring that health-conscious consumers don't have to choose between comfort and sustainability. PlushBeds continues to set new standards in organic sleep solutions, proving that a commitment to quality and purpose-driven business can drive long-term success.In This Conversation We Discuss:[00:38] Intro[01:16] Introducing your brand to new audiences[01:49] Pivoting from finance to Ecommerce[06:47] Naming the brand with a simple idea[07:33] Studying competitors to find market gaps[11:44] Asking the right growth questions[12:32] Driving traffic with paid search & SEO[13:11] Testing orders before realizing it was real[14:36] Rebuilding after a devastating setback[15:30] Episode Sponsors: StoreTester and Intelligems[18:42] Analyzing competitors to stay ahead[19:39] Adopting AI but not mastering it yet[20:14] Adapting to an AI-native generation[21:03] Building a custom mattress-making machine[28:20] Listening to feedback to improve productsResources:Subscribe to Honest Ecommerce on YoutubeOrganic latex mattresses offer superior comfort & support plushbeds.com/Follow Michael Hughes linkedin.com/in/michael-hughes-plushbedsBook a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

DJ Sprague is a pioneer in Ecommerce reputation management, helping brands turn trust into a competitive advantage. As the CMO of Shopper Approved and co-author of Reputation King, he has spent decades refining strategies that boost online credibility, improve search rankings, and drive revenue growth.Before joining Shopper Approved, DJ built his career across marketing, advertising, sales, and PR, leading companies to exponential growth—including scaling revenue from $7M to $54M in just four years. With over 35 years of experience and nearly 70 professional certifications, he applies behavioral science principles and ethical influence strategies to help Ecommerce brands win more customers through trust.Today, DJ is on a mission to redefine reputation management for online sellers. Under his leadership, Shopper Approved has become a Google review partner and the world's first Diamond Cialdini Certified Marketing Agency, setting new standards in verified reviews, social proof, and search engine dominance. As the digital landscape evolves, DJ is proving that trust isn't just a nice-to-have—it's the foundation of ecommerce success.In This Conversation We Discuss: [00:42] Intro[01:08] Displaying social proof to boost conversions[02:47] Dominating search results with positive reviews[03:45] Getting more credibility in Google Shopping[05:48] Why trust is the key to first-time buyers[09:25] The limits of review distribution[10:50] Balancing review collection across platforms[12:50] Common mistakes killing your online reputation[19:39] Real data on how reviews boost conversionsResources:Subscribe to Honest Ecommerce on YoutubeMore reviews, traffic, and conversions shopperapproved.com/YOUR REPUTATION. NEXT LEVEL reputationking.com/Follow DJ Sprague linkedin.com/in/duanespragueIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Aman Advani is an innovator, entrepreneur, and the driving force behind Ministry of Supply, a brand redefining comfort in professional clothing. As the CEO and Co-Founder, he has fused engineering, technology, and fashion to create apparel that is soft, stretchy, and wrinkle-free—without the need for dry cleaning or ironing.Before launching the Ministry of Supply, Aman built his career in management consulting at Deloitte and TechnoServe, developing a sharp eye for problem-solving and operational efficiency. Armed with a BSIE from Georgia Tech and an MBA from MIT, he turned his passion for performance-driven fashion into a thriving brand that has earned recognition from Fast Company, NASA, and Guinness World Records.Today, Aman is on a mission to engineer the future of apparel. Under his leadership, Ministry of Supply has perfected the balance between comfort and performance, pushing the boundaries of wearable technology, supply chain innovation, and customer-first branding. As the retail landscape shifts, he's proving that science-driven design isn't just a trend—it's the future of fashion.In This Conversation We Discuss:[00:39] Intro[01:18] Turning DIY fixes into a scalable business[02:58] Launching a Kickstarter to validate demand[03:36] Refining the product through 14 iterations[04:19] Struggling with a supply chain built for 30K[04:56] Handling the chaos of rapid demand[05:53] Prioritizing backers over new sales[06:51] Embracing feedback to improve the product[08:01] Building a website before Shopify took over[08:59] Regretting early diversification too soon[10:12] Episode Sponsors: StoreTester and Intelligems[13:25] Defining what makes fashion timeless[15:22] Lessons from switching platforms[16:13] Optimizing analog strategies for digital growth[18:00] Why great products outlast trends[19:42] How supply chain strategy drives growth[21:12] Balancing art and science in retail[21:47] Why personalization is the next big shiftResources:Subscribe to Honest Ecommerce on YoutubePerformance Clothes for Work ministryofsupply.com/Follow Aman Advani linkedin.com/in/amanadvaniBook a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Brandon Horoho is a brand builder, e-commerce strategist, and the driving force behind one of the most innovative American-made knife companies. As the Co-Founder, VP, and CMO of Montana Knife Company (MKC), he has transformed a niche product into a multi-million dollar brand with a cult following.Before launching MKC, Brandon spent decades in e-commerce and product marketing, overseeing the launch of 1,500+ products across the outdoor and fitness industries. His expertise in community-driven marketing, scarcity-based sales models, and direct-to-consumer growth strategies has helped MKC scale rapidly—without relying on traditional advertising.Today, Brandon is on a mission to redefine American-made manufacturing in the digital age. Under his leadership, MKC has built a passionate audience of hundreds of thousands, mastering sellout product drops, a unique VIP program, and customer-first engagement strategies. By focusing on transparency, quality, and people-first branding, he's proving that DTC success isn't just about sales—it's about creating a movement.In This Conversation We Discuss:[00:41] Intro[00:56] Exploring the evolution of product lines[01:56] Building a brand during the COVID lockdowns[05:05] Scaling from custom batches to forecasting demand[08:48] Mentoring young talent to grow the business[09:38] Using Instagram content to build brand recognition[12:30] Episode Sponsors: StoreTester and Intelligems[15:42] Managing a high return customer rate challenge[16:41] Turning loyal customers into brand ambassadors[19:32] The power of surprise in building brand loyalty[20:38] Scaling product drops with lean manufacturing[22:36] Forecasting product drops 8 months ahead[23:13] Avoiding pre-orders to build trust with customers[24:35] Leveraging American-made for authentic marketingResources:Subscribe to Honest Ecommerce on YoutubeWorking Knives For Working People montanaknifecompany.com/Follow Brandon Horoho linkedin.com/in/brandonhoroho/Book a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Aaron Schwartz is a DTC business builder, investor, and advisor to some of the most innovative commerce tech companies. With a sharp eye for scaling brands and solving complex operational challenges, Aaron has played a pivotal role in shaping the future of Ecommerce.Before founding Orita, Aaron built a $1M+ watch brand on Shopify, co-founded Passport Shipping to simplify international logistics, and served as the president of Loop Returns, helping brands optimize their post-purchase experience. His hands-on experience across shipping, returns, and AI-driven customer insights makes him a trusted expert in the DTC space.Today, as the founder of Orita, Aaron is on a mission to help brands unlock the power of their customer data. Orita uses AI to analyze millions of data points, enabling brands to make smarter, more profitable marketing and retention decisions. By focusing on machine learning-driven personalization, Aaron is helping DTC brands move beyond guesswork and into data-backed growth strategies.With degrees from Columbia and UC Berkeley Haas, Aaron brings both academic rigor and real-world experience to the table. When he's not revolutionizing the Ecommerce industry, he's a dedicated father of two—and pretty funny when he's not in business mode.In This Conversation We Discuss: [00:42] Intro[00:56] Building smarter customer insights with AI[02:48] Switching from brand to SaaS[05:18] Focusing on customers before scaling up[07:04] Solving data problems for brands[08:41] Using machine learning to predict customer behavior[11:04] Updating customer data daily for better marketing[14:18] Investing in AI-powered customer insights[16:33] Filtering out the wrong customers[17:12] Using AI to boost retention[18:34] Finding hidden revenue in your email listResources:Subscribe to Honest Ecommerce on YoutubeGrow sales from existing customers with AI optimization orita.ai/Follow Aaron Schwartz linkedin.com/in/aaroncharlesschwartzIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Johnny Person is the Owner and Operator of Aug11 Co, a brand dedicated to creating high-quality, perfectly fitting snapback hats. With no prior experience in Ecommerce, Johnny took a hands-on approach—teaching himself everything from website development to paid ads and email marketing to build a brand that stands out in the crowded apparel space.Before launching Aug11 Co, Johnny ran service-based businesses but always dreamed of creating a product-driven brand. After a transformative personal journey, he found inspiration in honoring a pivotal moment in his life, leading to the creation of Aug11 Co. His commitment to quality, authenticity, and relationship-driven growth has shaped a brand that resonates with customers beyond just the product.Today, Aug11 Co is known for its "quality hats that fit perfectly—guaranteed" promise, ensuring every customer gets the perfect fit or their money back. By leveraging a mix of paid media, organic social, and direct outreach, Johnny has grown Aug11 Co into a brand built on community, trust, and craftsmanship.In This Conversation We Discuss:00:39] Intro[01:16] Pivoting from services to product-based business[06:35] Scaling sales faster than expected[07:58 Learning every part of the business first[10:31] Hiring the right team starts with you[11:52] Soft launching with a password-protected store[12:41] Scaling ad spend from $50 to $500/day[14:00] Episode Sponsors: StoreTester and Intelligems[17:12] Leveraging social media for customer acquisition[18:09] Testing Snapchat ads for new customers[19:32] Scaling customer reach with strategic gifting[20:33] Treating influencer outreach as an investment[22:23] Focusing on recognition over short-term profit[23:15] How a simple email boosted retention[25:38] Turning rock bottom into a brand missionResources:Subscribe to Honest Ecommerce on YoutubeQuality Hats That Fit Perfect, Guaranteed aug11.co/Follow Johnny Person linkedin.com/in/johnnypersonBook a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

In This Conversation We Discuss:[00:40] Intro[00:54] Jumping into Business Without Hesitation[01:51] Launching a Brand from a Simple Idea[05:26] Reinventing How Fragrances Are Sold[08:36] Turning a Vision into a Real Product[11:13] Episode Sponsors: StoreTester and Intelligems[14:26] Turning Free Samples into Sales[16:21] Using Starter Kits to Boost Conversions[19:58] Balancing a Startup and a Full-Time Job[22:03] Why Overcomplicating Business Holds You Back[24:44] Finding Success in What You LoveResources:Subscribe to Honest Ecommerce on YoutubeAward-winning colognes and candles guyfox.com/Follow Liam Eriksson linkedin.com/in/liamerikssonBook a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Tim Masek is the CMO of Storetasker, the largest platform to hire high-end Ecommerce talent. With a deep background in growth and Ecommerce enablement, Tim has played a pivotal role in connecting top-tier freelancers with Shopify merchants, helping brands scale with expert support.Before joining Storetasker, Tim founded and sold 1-800-D2C, a go-to platform that helped Ecommerce operators discover the best software solutions. His expertise in building marketplaces and curating specialized talent has made him a sought-after voice in the future of hiring and the evolution of freelance networks in Ecommerce.Passionate about the intersection of talent and technology, Tim continues to shape the way brands access expert freelancers, ensuring that Storetasker remains the trusted hub for Shopify's growing ecosystem.In This Conversation We Discuss: [00:46] Intro[01:04] Connecting brands with top talent[02:33] Targeting specific pain points[04:36] Expanding services strategically[08:20] Finding the right DTC marketer[09:31] Matching talent by industry[10:19] Avoiding marketplace dilution[12:52] Building brand equity first[13:50] Balancing full-time and freelance[17:40] Running lean without full-time hiresResources:Subscribe to Honest Ecommerce on YoutubeConnect With The Best Shopify Experts storetasker.com/Follow Tim Masek linkedin.com/in/timmasek If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Brandi Corbello is the founder and CEO of Melan, a sunscreen brand redefining sun care with a focus on comfort, fun, and giving back to melanoma and skin cancer research. As a melanoma survivor, Brandi's journey inspired her to create a clean, effective sunscreen that makes sun protection effortless and enjoyable.After facing her own battle with skin cancer, Brandi launched Melan with a mission to change the way people think about sunscreen. Under her leadership, Melan has combined high-performance formulas with transparency and purpose, ensuring that every product not only protects but also supports melanoma awareness and research. A passionate advocate for self-care, wellness, and community, Brandi continues to push the boundaries of the sun care industry, making sunscreen a daily essential for all.In This Conversation We Discuss:[00:45] Intro[01:07] Advocating for better product standards[05:17] Investing in product education before launching[06:54] Researching before committing to a business[07:36] Defining brand identity before launch[09:00] Launching new products based on demand[10:28] Using trade shows for brand awareness[11:29] Episode Sponsors: StoreTester and Intelligems[14:41] Learning the complexities of retail barcodes[16:57] Testing the new brand with customers[19:11] Building community through live eventsResources:Subscribe to Honest Ecommerce on YoutubeMelan | Protect Your Rind melansuncare.com/Follow Brandi Corbello linkedin.com/in/brandicorbelloBook a demo today at https://www.intelligems.io/Done-for-you conversion rate optimization service https://storetester.com/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Allison Herman is the owner and CEO of Dragonwing, an activewear brand designed specifically for teen and tween girls. With a background in competitive swimming and over two decades in children's activewear, she combines her passion for athletics and fashion to create high-quality, confidence-boosting apparel.After acquiring Dragonwing in 2022, Allison relaunched the brand in Denver, transforming it into a leading name in girls' activewear. Under her leadership, Dragonwing has redefined comfort and style, ensuring that every girl feels empowered—whether she's at the dance studio, on the field, or hanging out with friends. A seasoned expert in apparel manufacturing, sourcing, and merchandising, Allison continues to innovate, bringing functional and stylish activewear to the next generation.In This Conversation We Discuss:[00:37] Intro[01:16] Updating legacy products for growth[02:15] Finding the perfect business fit[03:25] Designing activewear for all sizes[04:21] Growing through brand ambassadors[05:56] Diversifying product mix for growth[07:51] Expanding into retail partnerships[08:40] Leveraging social for brand awareness[09:48] Expanding brand reach through events[10:30] Networking for business growth[10:53] Episode sponsors: StoreTester and Intelligems[14:05] Learning from costly branding mistakes[15:55] Tailoring product mix for retailers[16:38] Finding the right people to support growth[17:42] Launching products beyond seasonal drops[19:37] Building a mission-driven brandResources:Subscribe to Honest Ecommerce on YoutubeActivewear and dancewear that's anything but ordinary dragonwing.com/Follow Allison Herman linkedin.com/company/dragonwingBook a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Nick Trueman is an expert in digital marketing, specializing in PPC and SEO strategies that drive real revenue. As the Director of PPC & SEO Consultancy at Spec Digital and Host of the Winning With Shopify Podcast, Nick has spent over 17 years helping brands scale through search and performance marketing.Nick founded Spec Digital, a leading PPC & SEO consultancy, in 2011 and has since worked with over 1,500 brands across various industries. His expertise has even influenced changes in how major search engines operate. Before Spec, he launched and successfully sold TrueLine Marketing to the Collider Group in 2013.With a deep understanding of Google & Bing advertising, website optimization, and revenue growth, Nick's insights help businesses maximize their lead generation and ecommerce success. On Winning With Shopify, he shares actionable strategies, interviews top industry experts, and dives into the latest trends shaping digital commerce.In This Conversation We Discuss: [00:09] Intro[01:29] Scaling from local to global brands[04:27] Turning an unexpected role into success[05:10] Building a business beyond a podcast[06:12] Making decisions with outdated data[08:40] Navigating post-COVID economic realities[12:13] Optimizing margins through smart supply chains[16:29] Maximizing ROI without increasing ad spend[19:11] Creating collections that actually convert[22:49] Investing in tools but never using them[25:40] Knowing your strengths in business growth[26:57] Testing before launching new features[29:40] Analyzing conversion rates vs. order value[32:02] Standing out beyond basic discounts[34:03] Forecasting demand with creative strategiesResources:Subscribe to Honest Ecommerce on YoutubeDigital Marketing Agency in Surrey spec.digital/It's Time To Win, With Our Shopify Podcast wwspodcast.com/Follow Nick Trueman uk.linkedin.com/in/ntruemanIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Heather Florio is the second-generation owner and CEO of Desert Harvest, a company pioneering sustainable solutions in pelvic and sexual health. Recognized by Authority Magazine as one of the Top 50 Women in Wellness and featured in Forbes as a top woman in business, Heather has spent over 30 years driving innovation in the industry.Under her leadership, Desert Harvest has transformed pelvic healthcare, funding medical research, launching science-backed products, and advocating for those suffering in silence. As a pelvic health specialist and "Sexpert," Heather shares her expertise globally, speaking on panels and at conferences to raise awareness about chronic pelvic health issues.In This Conversation We Discuss:[00:14] Intro[01:09] Developing products that align with brand mission[01:30] Identifying market gaps through personal experience[03:26] Building a business where people find their niche[04:53] Following Ecommerce industry shifts to stay ahead[06:45] Partnering with nonprofits for awareness [08:57] Evolving a brand's online presence over decades[10:35] Selling online before Ecommerce platforms existed[12:00] Struggling with early web design tools [13:59] Navigating regulatory changes in Ecommerce[15:28] Episode sponsors: StoreTester and Intelligems [18:40] Using AI for customer acquisition & targeting[20:18] Optimizing for AI-driven recommendations[21:10] Adapting to AI-driven consumer research[25:41] Building consumer trust through education[27:01] Creating a brand connection that lastsResources:Subscribe to Honest Ecommerce on YoutubeScientifically studied, all-natural supplements and skincare desertharvest.com/Follow Heather Florio linkedin.com/in/heather-florio-468822a4Book a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Haley Weidenbaum is the Co-Founder and CEO of Everhem, a custom window treatment brand simplifying the design process. After a decade as an interior designer in Los Angeles, Haley noticed a recurring pain point: window treatments were costly, inconsistent, and error-prone.In 2018, she and her husband Adam self-funded Everhem to offer an easy online solution for consumers and interior designers. Today, Everhem is a multi-million-dollar business with a less than 1% mistake rate, serving top designers and A-list clients like Amber Valetta, Bryce Dallas Howard, and Nacho + Blanca Figueras.Everhem has thrived beyond the pandemic boom, blending trend insights with exceptional craftsmanship, with every order still hand-sewn in Los Angeles. Haley's expertise in design and entrepreneurship offers invaluable lessons for building customer-first businesses.In This Conversation We Discuss:[00:46] Intro[01:05] Understanding niche product offerings[01:37] Recognizing customer pain points[04:48] Building a brand from scratch[05:35] Hiring for sustainable growth[07:04] Turning ideas into execution[07:51] Creating a seamless user experience[10:38] Partnering with designers and influencers[14:03] Episode sponsors: StoreTester and Intelligems[17:13] Finding product-market fit organically[18:52] Standing out with craftsmanship[21:56] Balancing trade and consumer needs[23:28] Launching products from feedback[25:15] Streamlining the customer journeyResources:Subscribe to Honest Ecommerce on YoutubeWhere warmth meets sophistication. everhem.com/    Follow Haley Weidenbaum linkedin.com/in/haley-weidenbaum-85974b12   Book a demo today at intelligems.io/   Done-for-you conversion rate optimization service storetester.com/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Leo Martinez, Program Director for eTail Palm Springs, London, and Toronto, curates one of eCommerce's most influential events. He drives high-impact content, recruits top industry leaders, and ensures eTail delivers actionable insights for today's fast-changing retail landscape.For 26+ years, eTail has been more than a conference, it's a community where executives from DTC startups to Fortune 500 brands connect, share strategies, and drive real growth. Under Leo's leadership, eTail continues to evolve, covering AI-driven personalization, omnichannel innovation, and next-gen customer experiences.Leo's expertise in networking, trend-spotting, and facilitating valuable discussions keeps eTail a must-attend event for retail leaders looking to stay ahead.In This Conversation We Discuss: [00:41] Intro[02:00] Identifying trends to guide industry conversations[03:19] Featuring insights from e-commerce and marketing leaders[04:15] Highlighting professional development and industry trends[06:17] Connecting digital marketing pros with industry insights[08:08] Identifying sessions and networking goals[00:39] Scheduling downtime to avoid burnout at events[11:06] Evolving with the industry through challenges and changeResources:Subscribe to Honest Ecommerce on YoutubeChanging the Face of Retail Since 1999 etailwest.wbresearch.com/Follow Leo Martinez linkedin.com/in/leucepe-alexander-m-1a712a14/ If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

As co-founder and CEO of Dapper Boi, Vicky Pasche has overcome significant challenges in the fashion industry, transforming a personal mission into a size-inclusive, all-gender apparel brand celebrated for its innovation and purpose. From its Kickstarter beginnings to national recognition on platforms like Shark Tank, CBS Morning News, and the OUT100 2023 list, Dapper Boi has become a seven-figure business driven by authenticity and confidence.Vicky brings expertise in community-building through creative marketing and navigating investment challenges, while her co-founder and wife, Charisse Pasche, focuses on developing inclusivity and purpose in every product. Together, they've crafted efficient pre-order strategies, expanded their Shopify-powered store, and built a loyal customer base inspired by shared values. With a vision to redefine fashion for every body type, Vicky's story reflects resilience, innovation, and a commitment to inspiring others to embrace bold steps toward creating purpose-driven brands in a competitive landscape.In This Conversation We Discuss:[01:07] Intro[01:29] Understanding the value of aligned investors[02:37] Starting a brand to solve personal fashion challenges[04:07] Expanding from jeans to a full everyday wardrobe[05:10] Turning scrappy beginnings into a successful campaign[06:46] Building excitement with data-driven pre-order strategies[09:12] Episode sponsors: StoreTester and Intelligems[12:24] Simplifying pre-orders with a basic store setup[12:58] Transitioning from organic reach to expert ad management[13:34] Learning ROAS and profit strategies over time[14:19] Using pre-orders to streamline product launches[15:16] Sharing a purpose-driven vision with a mainstream audience[17:16] Balancing loyalty with new customer acquisition goals[17:48] Building authentic connections with aligned investorsResources:Subscribe to Honest Ecommerce on YoutubeClothes that fit you. Inside and out dapperboi.com/Follow Vicky Pasche linkedin.com/in/vickypascheBook a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Wes Horbatuck and Greg Orfe bring entrepreneurial passion and innovation to the world of watersport apparel and ecommerce. As founders, Wes and Greg have navigated the high barriers of entry in the apparel industry, scaling Driftline from concept to a Shark Tank-featured brand recognized in Forbes, Outside, and The Inertia. Wes brings expertise in guerrilla marketing and brand growth, while Greg specializes in operations and supply chain optimization, making them a dynamic duo in ecommerce innovation.With a commitment to helping athletes "meet their moment," they've crafted efficient ecommerce strategies, streamlined their Shopify-powered website, and built a brand focused on resilience, quality, and performance. Their story reflects a passion for innovation and entrepreneurship, inspiring others to take bold steps toward success in a competitive landscape.In This Conversation We Discuss:[00:39] Intro[01:23] Testing prototypes and validation[02:29] Realizing the product's potential beyond surfing[03:57] Creating a product for the location[05:24] Dealing with manufacturing challenges[07:36] E-Commerce and website setup challenges[09:04] The market of the Two-in-One Short Concept[12:18] Turning an idea into protected innovation [14:02] Episode sponsors: StoreTester and Intelligems[18:52] Balancing organic sales with Shark Tank[20:41] Reflecting on the Shark Tank experience[25:48] Managing cash flow and spending Post-Shark Tank[27:14] Partnering with better manufacturers[31:15] Building trust with differing roles & perspectives[32:16] Choosing between product expansion & niche focusResources:Subscribe to Honest Ecommerce on YoutubeMen's wetsuit lined boardshorts driftline.co/Follow Wes Horbatuck linkedin.com/in/wesley-horbatuck-6329a616Follow Greg Orfe linkedin.com/in/gregorfeBook a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!Simplecast SummaryOn this episode of Honest Ecommerce, we have Wes Horbatuck and Greg Orfe, founders of Driftline, a watersport apparel brand featured on Shark Tank that's transforming performance wear with their patented wetsuit-lined boardshorts, Drifties™.We talk about the challenges of breaking into the apparel industry, Ecommerce strategies for driving website traffic, tips for streamlining your online store, and so much more!

Kyle Hency brings years of entrepreneurial expertise to the world of ecommerce and operational efficiency. He is the Co-Founder and former CEO of Chubbies, Co-Founder at Loop Returns, and now Co-Founder & CEO of GoodDay Software, where he's redefining ERPs for modern Shopify brands.Kyle's experience spans building beloved DTC brands to scaling SaaS solutions. His time at Chubbies and Loop Returns has equipped him with unparalleled insights into brand growth, team leadership, and operational optimization.With a passion for empowering businesses, Kyle specializes in creating tools that streamline processes, boost resilience, and help brands thrive in today's competitive landscape. His journey reflects a commitment to innovation, entrepreneurship, and delivering impactful solutions that drive success.In This Conversation We Discuss: [00:40] Intro[01:19] Focusing on early internet innovations[03:23] Establishing values through collaborative processes[05:05] Focusing on why customers engage with your brand[06:40] Balancing innovation with retail fundamentals[08:40] Simplifying customer service with self-service tools[10:23] Expanding Loop's reach with new customers[11:38] Turning a problem into a new business opportunity[13:11] Moving from spreadsheets to systems[17:47] Overcoming ERP complexities with streamlined solutions[19:45] Tailoring solutions for Shopify-centric operations[21:59] Empowering teams with centralized data access[24:04] Helping early-stage brands with scalable systems[25:48] Partnering to simplify warehouse management systems[27:40] Preparing for challenges with a resilience-first mindsetResources:Subscribe to Honest Ecommerce on YoutubeA unified, reliable retail OS gooddaysoftware.com/Proper length men's shorts & more chubbiesshorts.com/Returns management for Ecommerce brands loopreturns.com/Follow Kyle Hency linkedin.com/in/khencyIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Shawn brings over ten years of fashion retail experience to the table. He is the Co-Founder of Electric Eye–our Shopify design and development agency, and a Partner at Feel–a brand studio where art meets commerce.A specialist in design, Shawn has worked with the likes of Abercrombie & Fitch, Gap Inc, Nike, Homage and Only NY. His time in the retail industry, from digital experience to product design, has exposed him to many facets within the business. This has given him an undeniable ability to identify his clients' needs; guaranteed to provide a unique experience and to deliver increased engagement across all channels of your business.In This Conversation We Discuss:[00:50] Intro[01:19] Evaluating if your business needs a refresh[02:45] Simplifying transitions with the right tools[04:01] Creating checklists for seamless projects[05:21] Streamlining operations with Shopify's tools[06:43] Addressing website failures with solid solutions[07:23] Rebranding & redesigning during platform migration[08:57] Redesigning for better performance and results[11:19] Boosting efficiency with modern solutions[12:15] Auditing performance to fix slow-loading stores[14:08] Episode sponsors: StoreTester and Intelligems[17:20] Building high-converting landing pages[19:23] Improving conversions with flagship landing pages[20:56] Refining user experiences with detailed testing[21:41] Duplicating templates for faster scalability[22:41] Exploring advanced tools for scalability[24:07] Deciding if Shopify Plus is the right investment[25:10] Leveraging new customer accounts [26:10] Utilizing new features to stay competitive[26:44] Electric Eye diagnostics for better store insightsResources:Subscribe to Honest Ecommerce on YoutubeShopify expert design and development agency electriceye.io/A brand studio where art meets commerce feel.studio/Follow Shawn Khemsurov linkedin.com/in/shawnkhemsurov/Book a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.comIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Sean is a brand owner/operator & has a specialty in building teams & processes efficiently. Originally from Seattle, he spent 5 years living in China living (breathing) product development & supply chain, and now is based out of San Diego, CA.In This Conversation We Discuss:[00:45] Intro[01:17] Chasing opportunities abroad after graduating[02:30] Navigating the challenges of crowdfunding campaigns[03:27] Diagnosing messaging from top campaigns[04:32] Leveraging early opportunities in crowdfunding[05:12] Owning the responsibility for product-market fit[06:11] Prioritizing proven experience over potential[07:35] Valuing brand reputation over chasing trends[09:25] Tinkering with Shopify from the very beginning[10:36] Expanding product lines with complementary items[11:15] Episode sponsors: StoreTester and Intelligems[14:29] Understanding the challenges of apparel & soft goods[15:47] Establishing your product's value before launching[16:20] Embracing the long route to perfecting new products[17:03] Recognizing different customer behaviors across products[18:01] Surveying customers to guide product expansion[19:04] Realizing that customer bases differ by product[20:00] Figuring out if new products fit your brand[20:53] Managing the shift from top-line to profit focus[22:51] Restructuring for lean growth and profitability[24:28] Operational strength through offshore hires[26:31] Rethinking outsourcing for quality and value[28:06] Value through global workforce opportunities[29:34] Exploring Vincero and Tidal's offeringsResources:Subscribe to Honest Ecommerce on YoutubeTimeless pieces, modern style, premium performance vincerocollective.com/Follow Sean Agatep linkedin.com/in/sagatep/Founder-led headhunting and staffing solutions hiretidal.com/Book a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Gloria Chou is an award-winning PR strategist and host of the top-rated Small Business PR Podcast. Known for her untraditional yet proven approach to PR which makes visibility and access to media accessible for anyone, Gloria helps BIPOC and female founders get featured organically in top-tier media without needing PR connections or a large following. experience through her CPR Pitching Method™. Her strategies have earned small businesses in nearly every industry niche over a billion organic views and features in outlets like the New York Times, Oprah's Favorite Things, Vogue, and Forbes, without any pay-to-play. A former U.S. Diplomat turned small business advocate, Gloria has been on 100 podcasts and was named "Pitch Writing Expert of the Year" in 2021 as part of the Influential Businesswomen Awards, and a Forbes Next 1000 honoree. In This Conversation We Discuss: [00:43] Intro[01:15] A career pivot from diplomacy to PR[02:40] Empowering product makers to master PR[03:48] Aligning PR strategies with ecommerce goals[04:20] Highlighting challenges with paid ads and ROI[05:19] Demystifying DIY PR for entrepreneurs[06:20] Building confidence through PR wins[08:07] Identifying the right journalists for your niche[09:51] Using grassroots opportunities for media coverage[10:52] Using the CPR method for media opportunities[11:41] Reframing outreach as mutually beneficial[12:35] Working smarter with PR-driven content[13:12] Concise subject lines for journalist pitches[14:15] Writing pitches with long-term relevance in mind[16:16] Deciding when to send samples to influencers[16:48] Promoting product visuals through email[17:17] Identifying legitimate journalists for pitches[18:29] Affiliate link opportunities with shopping guides[20:25] Finding creative angles for product pitches[22:20] Clarifying price points, availability, & shipping[23:24] Applying the CPR framework for podcast pitches[24:32] Expanding your authority beyond your product[25:21] Connecting your product to trending topics[26:34] Utilizing AI to brainstorm creative pitch ideas[27:34] Using DMs to boost email pitch response rates[28:39] Embracing consistency in pitching for success[30:14] Transforming a simple product into a media story[31:18] Recycling your best pitch for different seasons[32:23] Advocating yourself in a competitive PR landscape[33:14] Learn powerful pitching strategies from GloriaResources:Subscribe to Honest Ecommerce on YoutubeFollow Gloria Chou linkedin.com/in/gloriaychou/Award-winning PR coach to 10,000 small businesses learn.gloriachoupr.com/masterclassbygloria  If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Sarah and Chris Rhoads have spent the last 15 years as renowned fashion and lifestyle photographers and Creative Directors, partnering with Fortune 100 brands to develop, produce, and shoot highly successful advertising campaigns. Their creativity and a unique, moment-driven approach have helped shape iconic global campaigns for brands like Sony, Google, Levi's, and Keds. From photographing Taylor Swift for Keds to leading product releases for Meta, their work has taken them around the world, creating standout content for some of the world's biggest companies. Driven by Sarah's personal experience of working long hours on set and struggling to find stylish yet supportive footwear, they channeled their creative expertise into founding Commbi footwear. Their goal was to create footwear that offered the perfect blend of comfort, support, and effortless style.After years of innovation—designing, prototyping, and collaborating with podiatrists on footbed development—they brought their vision to life. In August, they launched Commbi, a brand that merges style with functionality, and it has quickly gained momentum in the market.In This Conversation We Discuss:[00:42] Intro[01:26] A product inspired by real-life challenges[02:48] Innovating to achieve comfort and style[03:48] Creative experience meets product [04:48] An obvious idea no one else thought of[05:51] Testing viability through 3D printing experiments[06:44] Pivoting using past experience for new ventures[08:00] Balancing brand building and performance marketing[08:59] Launching from a place of need and desire[10:15] Evaluating decisions during the brand's early days[10:58] Building momentum by putting yourself out there[12:15] Episode sponsors: StoreTester and Intelligems[15:28] Pushing past the cringe to amp up your brand[16:55] Fighting resistance as an entrepreneur[17:53] "Playing business" without progress[18:43] Seeing everything as opportunities for growth[20:09] Data and passion in business decisions[20:59] Discovering unique products at CommbiResources:Subscribe to Honest Ecommerce on YoutubeLifestyle footwear combines approachable styles with comfort https://commbi.co/Where supportive comfort meets customizable style instagram.com/commbi_official/Follow Sarah Rhoads linkedin.com/in/sarah-rhoads-a7b86a13/Follow Chris Rhoads linkedin.com/in/chris-rhoads-44062a6/Book a demo today at https://www.intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Breanna is an innovation-obsessed executive with 14 years of experience in digital marketing, social media and leadership. She is an expert in pioneering impactful brand strategies with an affinity for the latest developments in beauty and e-commerce. Through her expertise and stewardship of high-performing teams, she has spearheaded the launch of countless SKUs and propelled growing D2C brands to triple-digit success. Breanna thrives in the ever-changing landscape of digital marketing in the CPG industry. Her career began as one of the first Social Media Managers working for celebrities & the hospitality industry. She has spent the last decade in the beauty industry working for Henkel, Toni&Guy, Em Cosmetics and CAA's beauty incubator. She is currently StratiaSkin.com's VP of Marketing.In This Conversation We Discuss:[00:42] Intro[01:51] Shifting from agency to beauty brand leadership[02:23] Scaling from a side hustle to a major brand[03:19] Purpose-driven marketing with a scientific approach[04:18] Strategizing a brand refresh and repackaging[05:56] Embracing a science-driven, anti-marketing role[06:43] Transitioning from partnerships to in-house sales[07:32] Launching products with influencer events[08:40] Capitalizing on TikTok for customer acquisition[09:57] Episode sponsors: StoreTester and Intelligems[13:09] Building genuine relationships via organic gifting[15:24] Targeting influencers for better marketing results[16:35] Communicating effectively with TikTok influencers[17:09] Starting small but growing quickly with influencers[18:21] Strategic gifting to test products and engage[20:06] Focusing on TikTok content to build organic growth[21:40] Growing a TikTok following to build credibility[22:40] Driving revenue via regular TikTok live sessions[24:06] Stratia: healthy skin, backed by scienceResources:Subscribe to Honest Ecommerce on YoutubeHealthy skin, backed by science stratiaskin.com/Follow Breanna Greenberg linkedin.com/in/breannagreenberg/Book a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Amira Rasool, Founder & CEO of The Folklore, is changing the way retailers and consumers discover diverse brands globally. Amira has experience as a writer and fashion editor, including notable publications including TIME, Vogue, Teen Vogue, i-D, PAPER, Glamour, InStyle, V Magazine, and WWD. Her work focuses primarily on Black culture in relation to fashion, travel, music, visual arts, and social justice. Amira is also a passionate Black history scholar. For her undergraduate education, she attended Rutgers University, where she received a B.A. in African American and African Studies. She later earned a Master of Philosophy in African Studies from the University of Cape Town, and whilst studying saw the whitespace in the market for diverse brands that inspired her to launch The Folklore at just 22 years old! In 2023, Amira was honored as one of Forbes 30 Under 30 2024 and Vogue Business 100 Next-gen Entrepreneurs and Agitators.In This Conversation We Discuss: [00:43] Intro[02:12] Building community for independent brand founders[03:15] Solving access issues for emerging global brands[04:09] Pivoting and returning to consumer roots[04:58] Empowering brands with resources and education[05:56] Supporting entrepreneurs outside core fashion cities[07:08] Creating workshops for local entrepreneurs to grow[07:43] Driving growth via accessible business resources[09:07] Simplifying sales with line sheet generators[10:16] Tailored solutions for brands at different stages[11:18] Pivoting to find the right formula for brand growth[12:25] Connecting with other new brands for mutual growth[13:34] Reaching beyond local markets to scale your brand[14:52] Building access to the fashion industry[16:38] The Folklore: opportunities for brands and retailersResources:Subscribe to Honest Ecommerce on YoutubeThe membership community for independent brand owners thefolklore.com/Follow Amira Rasool linkedin.com/in/amira-rasool/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Brynn MacLennan Snyder is the co-founder and CEO of Slate, a women-run dental company that is changing the way the world views flossing. Driven by innovation, sustainability, and accessibility, Slate has launched a revolutionary electric flosser designed to improve both oral and overall health. The product was invented by Brynn's husband, Dr. Snyder, after recognizing the need to help his patients become more preventative-focused in their oral health. Brynn's entrepreneurial journey began at age 13 when she started her first business, and she has since built a career in product design and health-focused startups. With a BFA in product design from Brigham Young University and experience working with companies like Johnson & Johnson, she's an expert in creating and scaling innovative products. Under her leadership, Slate has achieved impressive growth and is on a mission to make oral health accessible to everyone. Originally from Alberta, Canada, Brynn now lives in Spokane, WA, with her husband and five children, balancing family life with her passion for building a company that empowers people to take charge of their health.In This Conversation We Discuss:[00:44] Intro[01:03] How a dentist turned anxiety into a product [03:05] Getting expert feedback before launching[03:41] Fast-tracking innovation with personal knowledge[04:46] Why product validation was key before launch[06:17] The fear and reality of investing before revenue[07:30] Asking the right questions to refine your product[08:36] Building consumer awareness through targeted ads[10:00] Episode sponsors: StoreTester and Intelligems[13:12] Two buyer personas: consumers vs. professionals[14:09] Credibility through word-of-mouth endorsements[15:24] Using awareness to break through a crowded market[17:46] Adapting strategies to connect with audiences[18:43] Failing fast and doubling down on what works[19:45] Why real customer stories resonate the most[20:24] Why patience & long-term vision matter in business[22:06] Slate: electric flosser approved by expertsResources:Subscribe to Honest Ecommerce on YoutubeElectric flosser for dental care and oral hygiene slateflosser.com/Follow Brynn Snyder linkedin.com/in/brynn-maclennan-snyder-50a7103/Book a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Justin Wolff is a Social Entrepreneur who has built his career by blending commerce with cause. As the CEO and Co-Founder of Junk Theory and former Co-Founder and Chief Giving Officer (CGO) at Yoobi, Justin has built impactful brands by transforming narratives and driving change. At Yoobi, Justin created and oversaw the Buy One, Give One program, building meaningful impact centered around what students needed most, and what teachers were most likely to spend money out of pocket for. To scale the giving program at Yoobi, Justin forged strategic partnerships to ensure donated school supplies reached those in need nationwide. He infused a giving spirit into Yoobi's culture, influencing decisions across design, marketing, and operations. By its second year in business, Yoobi was providing more than 1 million kids per year with free sets of school supplies, right here in the U.S. To date, Yoobi has provided more than 7 million kids across the US, and counting. In 2023, Justin launched his second brand, JunkTheory, which aims to end the plastic era in beauty – a category that produces over 120 billion pieces of plastic packaging per year. Clean skincare, he believes, should start with healthy formulas, but must also consider what those formulas come packaged in. JunkTheory is the first clean skincare line where nothing goes in the trash, and everything is packaged in metal – the most recycled material on earth. Prior to his life as an entrepreneur, Justin was a project finance attorney – leveraging his passion for the environment by specializing in the clean energy space, where he helped develop utility-scale wind and solar farms around the world.In This Conversation We Discuss:[00:41] Intro[01:51] Building impact brands with purpose and innovation[03:44] Redefining sustainable & ‘clean beauty'[05:05] Solving recycling challenges with aluminum[07:16] Why great products outweigh great packaging[09:24] Combining sustainability with original formulas[10:19] Launching organically with limited resources[12:34] How product efficacy drives customer retention [13:16] Episode sponsors: StoreTester and Intelligems[16:28] Digital strategies with performance marketing[18:43] Building impact partnerships for brand awareness[19:32] Organic growth sets the stage for paid success[21:33] Growing a genuine audience without shortcuts[22:37] Time for paid ads and time to let products speak[24:06] Try Junk Theory and contribute to a cleaner planetResources:Subscribe to Honest Ecommerce on YoutubeMost recyclable, earth-powered skincare junktheory.com/Follow Justin Wolff linkedin.com/in/justin-wolff-6b563913/Book a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Maxx Blank is the Cofounder of Triple Whale, a leading tech startup specializing in direct-to-consumer SaaS measurements, data and AI automation. With over a decade of experience in the Ecommerce and tech industries, Maxx has successfully transitioned from a DTC entrepreneur on Shopify to a SaaS tech founder serving other merchants. He previously started and scaled two brands beyond seven figures, showcasing his expertise in driving business growth. At Triple Whale, Maxx leads the company through hyper-growth phases, working closely with his leadership team to align cross-departmental efforts and drive innovation. He is also a dedicated family man, actively engaged in community building, and is deeply committed to creating opportunities for others.In This Conversation We Discuss: [00:58] Intro[01:44] Refining your brand message while being innovative[03:18] Balancing baked-in tools and third-party apps[04:08] Scaling insights: bespoke data for growing brands[06:45] Building websites that empower entrepreneurs[08:07] Building an Ecommerce brand from scratch[09:39] Lessons from a drop-shipping boom[10:33] From a small idea into a multimillion-dollar brand[11:41] Solving pain points with an entrepreneur's mindset[12:58] Scaling a business during COVID and hitting $7M[14:32] Pivoting businesses after COVID's impact on ads[15:27] Raising seed rounds and building early momentum[17:39] How Shopify's community helped scale our business[18:26] The power of AI in business insights[19:45] Forecasting revenue and optimizing with AI[22:01] Overcoming analysis paralysis with AI tools[23:27] Transforming business with AI: a turning point[23:59] Utilizing community-sourced business intelligence[25:07] Streamlining DTC data with metric frameworks[25:36] Diversifying ad channels with clean, actionable dataResources:Subscribe to Honest Ecommerce on YoutubeAll your data in one platform triplewhale.com/Follow Maxx Blank linkedin.com/in/maxx-blank-8886a421a/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

As the Co-Founder & CEO of Graymatter Labs, Jim Phillips is currently creating plant based alternatives to pharmaceutical drugs. Prior to Graymatter, he spent his career in early stage growth in both B2B & B2C SaaS platforms focused on digitizing commerce. Jim helped build Charm.io to acquisition in 2022. He was a Former Leadership Team at Ritual responsible for the Midwest Region of the US market 0->$40M revenue. He also served a tenure at Ritual including launching the US market with Chicago as the company's first expansion city in 2016. Prior to Ritual, Jim co-founded Fooda ($34M raised) & was on the founding team at HighGround (acq. July 18').In This Conversation We Discuss:[00:40] Intro[01:19] Discovering a revolutionary product[02:44] How D2C insights sparked a new venture[04:14] Finding the right supplier for your product[06:03] The black box of contract manufacturing [07:16] Learning Meta ads to drive initial sales[08:04] Launching subscriptions for wider reach[09:09] Episode sponsors: StoreTester and Intelligems[12:22] The power of networking at industry events[12:55] Overcoming a life-threatening health challenge[14:42] Deciding to go all-in after a life-altering event[15:54] Discovering your true customers through feedback[17:28] Using data over ego to make better decisions[18:32] How customer interactions shape your brand[19:31] How to stay resilient through business challenges[20:22] Solving growth challenges with the right strategy[21:12] Graymatter for better focus and productivityResources:Subscribe to Honest Ecommerce on YoutubeThe first drinkable ADHD supplement https://trygraymatter.com/Follow Jim Phillips https://www.linkedin.com/in/jim-phillips-5978827/Book a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

When social media became popular, Krystal Hughes began sharing her DIY rhinestone projects on Instagram, and that's when things really started to take off. Her audience was curious about the rhinestones she was using, so after some research, she became a rhinestone supplier. A few years later, people started asking what glue Krystal used for her projects, and after extensive testing, she launched my own product, Krystal Glaze glue. It quickly became her top seller and opened up even more opportunities to connect with a wider audience.In This Conversation We Discuss:[00:42] Intro[02:09] discovering passion for rhinestone crafting[04:14] Transforming audience questions into business idea[04:54] Gaining audience without chasing the algorithm[06:07] Evolving social content into a thriving business[07:08] Posting consistently to drive rapid follower growth[07:51] Balancing organic growth with paid ads for success[10:53] Episode sponsors: StoreTester and Intelligems[14:05] Using self-expression to attract the right customers[15:04] Motivating audiences with creative storytelling[17:10] Finding success by sharing your journey with others[17:55] From content creation to connecting personally[18:55] A supportive community in Shine Brighter Society[19:45] Grounding yourself in faith & purpose to keep going[21:08] Shopping high-quality rhinestones at Krowned KrystalsResources:Subscribe to Honest Ecommerce on YoutubeRhinestone and glue arts & crafts supply store krownedkrystals.com/Follow Krystal Hughes linkedin.com/in/krystal-hughes-4a0111244/Book a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Arv is the Director of Product at GroupBy. He is a passionate entrepreneur currently responsible for product management. Arv has over eight years of experience in the oil and gas industry, including five years with WorleyParsons.In This Conversation We Discuss: [00:45] Intro[01:21] Driving revenue with better product discovery[02:40] Scaling search for retailers with high SKU counts[03:31] Adapting to modern, conversational search queries[05:58] Better product details for user-friendly browsing[08:30] Avoiding AI errors with human-guided review[09:55] Guiding users with smart sorting options[11:46] Product variations using smart automation[13:02] Shopper trust through respectful customization[14:09] Automating reorders with helpful reminders[15:05] Preventing bounce rates with smart stock management[16:32] Clear shipping times to boost purchase confidence[17:11] advanced analytics for more effective action[18:34] Using best-in-class apps as your brand grows[20:17] Recognizing evolving trends in ecommerce technology[21:24] Product search with AI-driven recommendations[23:01] GroupBy for enhancing your retail experienceResources:Subscribe to Honest Ecommerce on YoutubeProduct discovery platform powered by Google Cloud Vertex AI search for retail groupbyinc.com/Follow Arv Natarajan linkedin.com/in/arvnatarajan/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Kevin Tighe is the Founder & CEO of San Diego based Beachly Brands (acquired) which is the leading subscription retailer of beach apparel and accessories. Under Kevin's leadership, Beachly has been twice selected to the INC 500 – INC Magazine's annual list of the fastest growing private companies in America. Kevin recently joined Retention Brands where he serves as COO of the portfolio which includes Birchbox, Beachly and Alltrue. Kevin is a passionate entrepreneur, startup mentor and non-profit volunteer. Born in Washington DC, Kevin migrated to the West Coast to attend the University of Southern California. While at USC, he started his first business and has been a serial entrepreneur ever since. He has over 20 years of experience in digital marketing, eCommerce, subscription commerce, and entrepreneurship. Kevin is among the select few who qualify as both a visionary and integrator. This quality gives him the unique ability to dream big and then distill his vision into an actionable and achievable plan.Kevin serves on the Board of Directors of Sustainable Surf, a non-profit focused on promoting and restoring ocean ecosystems. He also serves on the Board of Directors of San Diego Sports Innovators. During his free time, you will likely find Kevin at the beach with his family or in the ocean; surfing, paddle boarding or racing outrigger canoes.In This Conversation We Discuss:[00:42] Intro[01:35] Building on past ventures and learning[02:16] Finding business inspiration back from the ocean[03:44] Testing concepts with real-world validation[04:52] Assessing margins for sustainable ventures[06:00] The allure of recurring revenue in business[08:31] Leveraging Facebook ads to grow audience[10:28] Pivoting to women's market after strong demand[11:57] Referrals from women's online engagement[13:10] Episode sponsors: StoreTester and Intelligems[16:23] testing market feedback before acquisition[18:09] Stepping into a new role post-acquisition[19:47] Handling distressed acquisitions[21:35] Building repeatable processes across brands[22:45] Focusing on key growth channels for maximum impact[24:25] Embracing the itch to constantly build and innovate[26:07] Learning and growing in new market opportunities[27:04]  BUBS Naturals for supplements and wellnessResources:Subscribe to Honest Ecommerce on YoutubeBeach lifestyle subscription boxes beachly.com/A customizable box of premium beauty products birchbox.com/Curated collection of ethical and eco-friendly products alltrue.com/A capital partner that understands your business retentionbrands.com/Supplements for overall wellness bubsnaturals.com/Follow Kevin Tighe linkedin.com/in/kevinptighe/Book a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Sergio Tache is the Founder and CEO of Dossier, a perfume house for the next generation, where French craftsmanship meets innovation, enabling universal access and self-expression for the many. With Dossier, Sergio helps to set a new standard within the industry––removing pretenses, like the designer brand name tax and use of elitist marketing practices, namely celebrity endorsements, that drive up luxury fragrance prices. Dossier aims to help customers focus on a product's quality, not a desired perception. All Dossier products are made in France, just without the price gouging. Sergio launched the company with its now-hero collection of Dossier Impressions, a collection of designer-inspired fragrances available for 70-85% less. With their success, he leveraged the company's learning from experience to develop Dossier Originals (a collection of in-house exclusive fragrances) and Dossier Home (a line of room diffusers and candles with scents from customer-favorite Impressions). As of 2024, Tache has successfully helped the company expand outside of the U.S. to Mexico, Canada, and Australia and acquired Amazon and Walmart as retail partners. Before building Dossier, Tache held several CEO roles within the digitally-native beauty space––working within the haircare and skincare industries after leaving the finance industry. Sergio holds an MBA in Finance from the Wharton School of Business at the University of Pennsylvania with his Master's and Bachelor's degree from Solvay Brussels School of Economics and Management (in Belgium, where he grew up).In This Conversation We Discuss:[00:41] Intro[01:54] Challenging unfair high margins in beauty products[02:53] Blending craftsmanship with affordability[03:37] Finding the right perfume supplier[05:18] Validating concepts without overspending[06:51] Redefining luxury perfume with accessible choices[07:59] Navigating MLQs and supplier roadblocks[10:16] Embracing boring execution for long-term success[10:44] Episode sponsors: StoreTester and Intelligems[13:56] Mastering go-to-market strategies for growth[14:58] Focusing on what works for your brand[15:49] Executing clear product messaging for success[17:00] Avoiding the shiny object syndrome[19:04] Managing cash flow in startup struggles[20:15] Understanding the urgency of financial planning[21:46] Finding value in mentorship for entrepreneurs[22:36] Choosing between self-funding and VC support[24:02] Emphasizing daily reviews of key financials[25:15] Simplifying ecommerce with key formulas[26:20] The power of boring but effective execution[27:08] Explore Dossier and connect with SergioResources:Subscribe to Honest Ecommerce on YoutubeFair-priced French perfumery crafted for the next generation dossier.co/Follow Sergio Tache linkedin.com/in/sergiotache/Book a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Jenn Harper is a beacon of innovation in beauty and philanthropy. She's not just a name in the beauty industry; she's a revolution. An award-winning social entrepreneur and international speaker, Jenn is the trailblazing founder and CEO of Cheekbone Beauty Cosmetics—a brand that has gracefully painted the ideals of sustainability and inclusion onto a global canvas. From its inception in 2015, Jenn has nurtured Cheekbone Beauty into a B. Corp Certified force, now gracing the shelves of Sephora Canada and 550 JCPenney locations across the USA. Jenn's journey with Cheekbone began as a digitally native, direct-to-consumer brand that took pride in its commitment to reducing environmental impact and supporting Indigenous communities. Her formidable leadership made sure Cheekbone stood out not only for its stunning products but also for its ethical backbone—it became a symphony of transparency, philanthropy, and support for women and youth. To date, over $250,000 have been donated to philanthropic causes, testament to Cheekbone's core values. Cheekbone's prestige has been hard-earned. In 2019, Jenn Harper made a confident appearance on Canada's Dragon's Den, the nation's equivalency of Shark Tank. While she turned down offers, her unwavering resolution steered Cheekbone towards exponential growth. Regularly sought after for her insights, Jenn weaves her narrative as both a woman and a representative of North America's Indigenous peoples, substantiating the importance of these values in today's business ecosystem. In 2022, she was listed among the 100 Women of Influence by Entrepreneur Magazine—a list graced by the likes of Jennifer Lopez and Kim Kardashian. And importantly, in 2023, Jenn was conferred an Honorary Doctorate degree from the Goodman School of Business at Brock University. This honorary degree recognized her unwavering dedication to community betterment and adamant endeavors in championing sustainability.In This Conversation We Discuss:[00:40] Intro[01:26] Shaping a business inspired by social impact[02:51] Navigating ecommerce highs of 2015 and 2016[03:55] Imperfect launches of chasing perfection[05:04] Balancing ideals with realistic beginnings[06:40] Validating ideas before building products[07:19] Growing customer loyalty with transparency[09:15] Shifting focus from story to product performance[10:08] Building customer trust through action[11:11] Connecting with communities for brand growth[13:07] Understanding customers for tailored messaging [15:35] Episode Sponsors: StoreTester and Intelligems[18:47] Using media opportunities to boost Ecommerce[20:45] Focusing on local markets before expanding[21:56] Inspiration from great company success stories[22:47] Rewarding customers during the holiday season[24:04] Preparing for successful product launches ahead[25:10] Crafting authentic and digestible brand narratives[26:04] Creating exclusive bundles from customer insights[27:40] Connecting customers to ethical beauty choicesResources:Subscribe to Honest Ecommerce on YoutubeIndigenous owned cosmetics brand cheekbonebeauty.com/Follow Jennifer Harper linkedin.com/in/jenn-harper-0b200a23/Book a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Scott Ohsman has been working with brands for over 29 years in retail, online and has launched over 200 brands on Amazon. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. In This Conversation We Discuss: [00:41] Intro[01:42] Managing new and old podcast equipment[02:34] Building an Amazon career from the ground up[03:51] Navigating retail shifts over 18 years[04:48] Managing business through Amazon's complexities[05:49] Supporting small brands in a tough market[08:24] Recognizing signs to branch into Amazon[09:17] Pushing organic content to stay competitive[10:45] Debunking the myth of overnight success[11:47] Evaluating margins before jumping on Amazon[14:11] Navigating Amazon's tough commodity landscape[15:11] Focusing on hero items for better visibility[16:37] Spending wisely to boost product discoverability[17:46] Avoiding common pitfalls on Amazon listings[19:04] Safeguarding against Amazon's listing restrictions[19:53] Mastering conversion rates and traffic insights[20:54] Understanding the impact of UPC errors on listings[22:47] Preventing issues with initial product setup[23:16] Exploring services at Quickfire[24:23] Hiring smart for different business modelsResources:Subscribe to Honest Ecommerce on YoutubeDigital commerce agency built brand first quickfirenow.com/ A show that covers brands, retail, e-commerce, digital advertising, Amazon, and more podcasts.apple.com/gb/podcast/always-off-brand/id1560745895Follow Scott Ohsman linkedin.com/in/scott-ohsman-861196a6/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Amanda is the Co-Founder and President of Dormify, the first to market retailer in the specialty dorm category. She founded Dormify as a college student after facing the challenges of trying to shop for her own college dorm room decor prior to her freshman year. She and her mom, Karen, who's also the co-founder, worked together to create what is now the largest retailer of college dorm and apartment essentials, with nearly 900 college and university partners across the country and a thriving community of 1,500+ student ambassadors. Over the last ten years, Amanda has scaled Dormify with strategic funding rounds to grow her company and team of now 40 employees. Amanda continues to serve as the company's President and visionary leader driving product development, retail expansion, and brand/creative. Amanda was named one of Forbes 30 Under 30 in 2018 and has been featured on GMA, The New York Times, and many others. She is a member of YPO and lives with her husband in NYC. In This Conversation We Discuss:[00:44] Intro[01:45] Discovering an unmet demand in a niche sector[02:41] Tackling the lack of one-stop dorm room essentials[03:11] A business from personal college move-in struggles[04:41] Organic blog growth for early product validation[07:15] Using creative posters to test early Ecomm ideas[08:07] From idea to business incorporation in two years[08:45] Turning blog readers into active brand advocates[09:33] Personalized engagements with customers directly[10:45] Learning from customers to improve product[11:48] Episode sponsor: StoreTester[13:04] Episode sponsor: Intelligems[15:00] Evolving from home shows to pop-up shops[16:41] The challenge of aging customer demographics[17:42] Forming early relationships for customer acquisition[18:39] Creating original content for lasting inspiration[19:38] Evolving strategies to connect with Gen Z shoppers[20:42] Managing high SKU counts with drop-ship solutions[21:35] Staying ahead by continuously innovating designs[22:07] Establishing criteria for product success evaluation[23:08] Topnotch consumer experience with one-stop shopping[24:09] Leaning into imperfection for creative freedom[26:03] Dormify for all your styling needsResources:Subscribe to Honest Ecommerce on YoutubeA one-stop shop of bedding decorative accessories, wall decor, storage, and more dormify.com/Follow Amanda Zuckerman linkedin.com/in/amandapaigezuckerman/Book a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Amelia Trumble is the CEO and one of the three Founders of Retold Recycling. Amelia is an Australian native who moved to New York 15 years ago to work as an ecommerce professional. While at Estee Lauder running ecommerce for MAC Cosmetics, she met her 2 Retold co-founders, Alan Yeoh and Noelle Sadler. Together the 3 ideated on starting a business that would do good things for the world and get them out of the corporate grind - after an “a-ha moment” decluttering her closets, the idea for Retold was born. A convenient and mail-based textile recycling service that diverts unwanted items away from landfills and recycles them sustainably! In addition to being the CEO of Retold, Amelia also consults on the side for businesses seeking ecommerce strategy - predominantly in the beauty, fashion and obviously, sustainability space. Amelia now resides in LA with her 5 year old daughter, Alta!In This Conversation We Discuss:[00:45] Intro[02:04] Working your way up to Ecomm roles[04:05] Building a business from a personal need[04:56] Vetting a business idea through extensive research[06:34] Adapting processes to align with sustainable vision[07:28] Finding the right partners through persistence[09:34] Adapting returns labels for sustainable shipping[11:11] Ensuring cost-effective, trackable returns process[12:22] Integrating subscriptions with rewards and emails[13:07] Episode sponsors[16:21] Testing go-to-market strategies for audience growth[16:59] Exploring new traffic strategies beyond meta ads[18:01] From DTC to retail with strong customer support[18:43] Expanding into eco groceries and boutique retailers[19:44] Expanding retail vision after Shark Tank success[21:24] The real Shark Tank experience[22:15] Showcasing sustainability in holiday gift guides[23:04] Leveraging key eco moments for business growth[24:17] Creating toolkits for successful partner outreach[25:00] The real value of customer connection in Ecomm[25:50] Creating solutions from customer-driven insights[26:44] Enhancing user experience with new site updates[27:24] Declutter effortlessly and sustainablyResources:Subscribe to Honest Ecommerce on YoutubeClothing recycling service to keep your clothes out of landfill retoldrecycling.com/Follow Amelie Trumble linkedin.com/in/ameliatrumble/Book a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Matthew Holman is a leading expert in the ecommerce subscription industry, with extensive experience in optimizing customer experience, retention strategies, and data-driven decision-making. He specializes in fractional subscription leadership, where he helps brands understand the complexities of subscriptions so that they can scale. Matthew currently lives in Utah, where he enjoys time with family, running, movies, and the vibrant ecommerce community.In This Conversation We Discuss: [00:41] Intro[01:44] Career shift: from shipping rates to subscriptions[02:51] Discovering passion thru solving client challenges[03:16] Supporting merchants with subscription products[03:57] Adoption & retention with app-based insights[04:53] Improving retention beyond subscription app offers[06:04] Collecting insights to improve subscription success[08:19] Creating quizzes to uncover customer needs [10:00] Storytelling in data capture for discounts[11:04] Impactful subscriptions with tailored messaging[12:22] Exploring innovative membership models for brands[13:56] Communication touchpoints to boost engagement[15:01] Redefining value in subscription offerings[16:53] Maximizing margins with product combos[18:36] Developing products for loyal subscribers[19:34] Analyzing consumer behavior around discounting[21:39] Understanding customer types for better retention[23:59] Leveraging customer feedback to reduce churn[24:56] Evaluating long-term value in subscription testing[25:54] Connecting feedback to design changes for growth[27:20] Creating impactful welcome series for retention[28:25] Enhancing order notifications for personal touch[29:26] Optimize your subscription program with The Subscription DocResources:Subscribe to Honest Ecommerce on YoutubeA weekly dose to help you scale subscriptions thesubscriptiondoc.com/Follow Matthew Holman linkedin.com/in/holman-matthew/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

With over 10 years of experience in consumer marketing and digital transformation, Kelly Deen is passionate about creating and executing data-driven strategies that drive growth, loyalty, and innovation for fast-moving consumer goods (FMCG) and entertainment brands. As the Chief Commercial Officer/CMO at kencko, Kelly leads a world-class marketing team that is transforming the way people consume fruits and vegetables through smart, convenient, and sustainable products. Since joining kencko in 2022, Kelly has been instrumental in expanding the company's presence into 16+ global markets, launching its first brand campaign, building a loyal and engaged customer base, and developing strategic partnerships with retailers and wholesalers. Kelly has also leveraged my professional certifications in artificial intelligence (AI) and search engine optimization (SEO) to optimize our digital experience, marketing tech stack, and member experience team. Kelly is motivated by kencko's mission to make healthy eating accessible and enjoyable for everyone, and proud to be part of a company that is making a positive impact on people's health and the environment.In This Conversation We Discuss:[00:44] Intro[02:14] Simplifying fruits and veggie smoothies[03:48] A mission to promote plant-based nutrition[05:05] kencko: making fruits and veggies accessible[07:29] Blending health solutions with the rise of D2C[08:29] Stepping in during D2C challenges and growth[09:23] The risks of meta dependency for growth[10:50] Cost-effective channels beyond meta for scaling[11:51] Overcoming today's meta-driven growth challenges[12:57] Episode sponsors[16:10] Balancing creativity & performance in paid marketing[17:59] Embracing patience in the growth process[18:29] Driving business strategy in a growth phase[20:31] Seizing opportunities & meaningful connections[21:31] Embracing risks & landing major retail partnerships[23:18] Asking the right questions for strategic partnerships[24:17] Building relationships to navigate retail challenges[25:08] Offering value-added services to engage customers[26:34] Launching a brand campaign to boost awareness[27:24] Trusting your gut & embracing fearless decisions[29:01] Accessible healthy living with kencko productsResources:Subscribe to Honest Ecommerce on YoutubeFruits & veggies drinks and snacks https://www.kencko.com/Follow Kelly Deen https://www.linkedin.com/in/kellydeen/Done-for-you conversion rate optimization service storetester.com/Revolutionize your inventory and fulfillment process portless.com/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple PodcastsChase Clymer with Kelly Deen. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!