Podcasts about let's rock and roll

This week seeks the January transfer window slam shut, Liverpool continue their FA Cup journey and February's league games start with trips to Sheffield United and Chelsea.With 13 games left in the league, every point counts and with our next league destination pretty much in the bag, it's time to throw caution to the wind at all costs meaning there's a bit of shuffling for our last Premier League transfer window.But are we talking big money moves, or shrewd loans to seal the cracks? Let's rock and roll for this week and start the countdown to the business end of the season.Contains strong language.Follow Ken @tacticalmanagerFollow Shane @sirsok1Follow the podcast on XEmail us - podcast@fmfshow.com or check out the website at any stage for all back episodes and blog posts, fmfshow.com.

In honor of HOLLY'S FABULOUS 50th Birthday celebration, we will be celebrating TOP THINGS ABOUT TURNING 50 because there are ENDLESS reasons to celebrate (like, not being a teenager, for one). So, hang with us while we learn all the reasons why hitting this milestone is, frankly, a gift from God.    In this episode we meet Monica and Niki, who are fabulous new styling clients of Holly's from the Chicagoland area, and now, our new FASHION BESTIES!    Holly makes the trip to Napierville outside of Chicago to meet this lovely couple who are working with Holly for styling help and a major closet clean out.     Usually when Holly helps someone with a closet-cleanout, there is anxiety and tears and probably more tears. It can be an emotional and difficult process to begin parsing one's lifelong collection of stuff in a closet.     HOWEVER, not the case with Niki. It's like she already knew she was holding onto excess baggage, and boy, was she ready to let go. #goteam   Perhaps she was holding onto her old life, and realized her new life was better, so this process may have already been started by the other changes she has made in her life.      Of course, as any couple living in the same space, some of Niki's clothes were intertwined with Monica's – and thus started the double closet clean out and style therapy!    Niki and Monica were so gracious about opening their life, their closets and even airing some dirty laundry along the way. (literally and figuratively). We are grateful for their frank and honest conversation about how their style and habits can be changed to make their life better – and you have a front row seat!   From subpar storage and laundry habits to a successful shopping spree, here are some of the things we learned along the way:    FABULOUS FACTS ABOUT TURNING FIFTY:  Number One on the list of Fabulous Things About Turning 50: letting go of things that bother you. You cannot be bothered after 50. It is the most freeing and luxurious thing EVER.    Number Two: It is a FASHION CRIME to think that no matter where you are in your life, you don't deserve nice things. We didn't say EXPENSIVE things. We said NICE things. #Period.     Number Three: By holding on to the old things in your closet, you are not able to find room for the new. Maybe your body shape changed. Maybe your mindset changed. Where are you going to find room for the new, if your closest is stuffed with the old? Thank you, Monica, for those fashion words of wisdom. We will be putting that on a throw pillow.     “I'm a new person. I just had a birthday. Let's rock and roll! Let's show the world you know who I am and make me feel more confident in my new style and who I am now!”   - Monica      Number Four: This probably Number One, but if you have not been to a proper bra-fitting by 50, you need to go. The foundation of great style is proper undergarments.  Holly takes both Niki and Monica to a professional bra-fitting and the results are astounding. They are here to tell you it was LIFE CHANGING. #mikedrop   “All right, well, first of all, I always knew bra fitting exists. But I thought it was more of a wealthy thing. Or, I felt it was this magical land or, you know, I always thought it was one of those things where it's like, man, someone's gonna see my boobies? Can I really do this?  – Monica      SHOUT OUT: Holly took Monica and Niki to Bare Moxie in Geneva, IL. Please share the love for this amazing small business – they are so spectacular!    Number Five: When you look good, you feel good! Niki's shopping spree and trip to a makeup counter netted her new outfits and a new look that FIT HER WELL, were perfect for her lifestyle and elevated her style just a bit out of her comfort zone.     The end result? Endless compliments and comments. Which leads to new confidence. Which leads to feeling amazing. Which leads to, why didn't I do this before?   “I think everybody around me is inspired to kind of ‘level up' in the same in the same way that I'm doing right now. It's been a super cool experience.” – Niki    Number Six: When you do the work and you show up looking and feeling confident, people notice because of your ENERGY shift is different. Your confidence and happiness are next level.   Number Seven: After 50, you no longer need to put everyone else first. Women put EVERYONE first and ahead of their own feelings and actions. You can stop doing that. Now.     So maybe this episode is about more than just bra-fitting. But if you are celebrating a big birthday soon and looking for ways to embrace that process - and find a fabulous rainbow in the cloud of getting older – just stop long enough to listen to Monica and Niki. They embraced new thinking and new things in general. Now they are unstoppable. #FACTS   It is this ability to CHANGE YOUR MINDSET that makes turning 50, or being over 50, so fabulous.     More Fabulous Fifty things to come, but in the meantime, we cannot thank Monica and Niki enough for their courage and their honesty – and we can't wait until we can bring them back to talk to them on another episode!     JOIN THE BOOK CLUB!  In case you missed the WORLDWIDE RELEASE PARTY for Holly's new book…. Holly has just published a new style guide: Stop Making These Fashion Mistakes!      This style guide makes a great gift for those who need it, and those who don't know they need it. This will be a game changer for anyone who could be struggling with their style. This book was written for you!       It is available on Amazon – and is already a BESTSELLER!! Get your copy today! #YYYAASSSSS       As always, please listen to the podcast wherever you like to listen and recommend us to your friends and family. If you sign up for our newsletter, you get all this free fashion content, delivered straight to your inbox. Every. Single. Week. Don't know how your day can get any better!       Thank you for being our Fashion Besties!       Xoxo –        Holly Katz   Your Favorite Personal Stylist, the Hostess with the Mostest AND the only Holly you need to know!   www.fashioncrimespodcast.com  

There's a huge difference between being interested and being motivated. Let me explain. This is your first day in real estate and I am your real estate sales trainer and coach James Festini, and this is the program that's gonna teach you how to sell more real estate in less time. I've got a huge lead problem. I've got a lot of leads. I've got about 2000 leads as I went through my database earlier. I'm in lead hell right now because leads are easy. Especially if you're willing to pick up the phone and prospect or knock on doors, you're gonna generate a lot of leads. If you buy inquiries from the internet and you are actually following up on those inquiries and you have filtered them and identify them as a lead, and you spend a lot of money getting that, you have a lead problem too. You've found a lot of leads in your database, but you just can't seem to filter them. What is this? What do we do when we have so many leads? I've discovered a solution to that. The solution is to identify interest versus motivation. You see a parrott, I would say a monkey, but monkeys can't talk. So let's say a parrot could close a motivated lead, but a skilled closer. It closes that same lead. A skilled closer knows when they're motivated. A skilled closer knows when they're not. So I know that there's people out there who think they can sell ice to Eskimo, but if they don't need ice, you're. I basically scamming them, right? If they don't need ice, why would you sell ice to Eskimo? See, I want to find people who are motivated that have a purpose so that when I provide them my service, residential real estate, help them buy or sell that when that transaction begins, because that transaction is much faster than buying a bag of ice. It's 30 day escrow, sometimes six months worth of worth of searching. Or marketing time, right? You wanna make sure that they are totally convinced that the decision that they're making is the right thing. How do you get them to do that? They have to be motivated. You see if they're interested and you close them so many times, man, I'm a good clo. Oh, that's, I actually, like, I, I stopped being such a good closer because back in the day, I would literally be so good at closing people. I'll never forget this one where I got a listing agreement, right? And then the sign showed up and the homeowner called and says, why is there a sign in my front yard? And I'm like, because we listed. He goes, well, yeah, but I'm not ready to sell yet. I'm like, well, what about the contract? Like we said, he goes, yeah, but I thought that. I'm like, no. You know what? Uh, clearly I used my talent, my knowledge for evil because you're not ready old man. So I took the sign down and, you know, it actually was probably about six months before he was truly motivated to sell. You can have someone who's very interested. I mean, we're talking like hot, hot, hot, like level 10, hot one through 10, level 10. Uh, level nine, level 10 would be hot. But there's these varying degrees of motivation. So right now I'm going to be working, or I have been working with, uh, it's not enough to say hot, warm, cold. To identify motivation, we have to have a motivation scale, some sort of data set, some. Points of reference, some key triggers, words or actions, behaviors, conversations that have to happen with a potential client to say, you know what? They're ready. Let's just naturally close. You've heard that before. A closing is a natural ending to a good presentation. Right. When you are with a motivated seller and you sit down and you talk over price and terms, there's this moment where there's like, so what do you think Mr. Seller? And they're like, yeah, oh, great. Let's pull out the paperwork. Let's sign the contract. Let's, let's get this started. Let's rock and roll. Whatever your closing buffers are, you know, they're motivated. It just happens no matter if you puke on the table. And you clean it up, you could still get the listing, even if you have to skew yourself to go to the bathroom. 'cause you got bad stomach and it takes you like 10 minutes and they're like wondering if they're, you're in the bathroom dropping a deuce and then you come back, you're like, Ooh, that was hard. I've been there. That's why I'm relating to it. You'll still get the listing because they're motivated. Right? Hell think about what we're going through during the pandy about. MM two, not long enough ago. That's motivation. When you got somebody to sell during that, during a global pandemic, you got someone to live to like say, come on in. 'cause no one knew back then what it was. You know, nobody knew back then what it was. So for them to invite you into their house, they had to be incredibly motivated to do that. So I'm encouraging you now, ladies and gentlemen, to identify the difference. Recognize the words and behaviors and the conversations and be real with yourself. There is a difference. I actually got this because I was writing it down. There is a difference between interest and motivation. I. One of the notes I put here is, like I said, a parrot can close a motivated lead, a skilled closer knows they're motivated. You can't close those that are not ready. So when you collect all of these leads and you think to yourself, man, why am I not closing? How come I'm making so many calls? I can't seem to close them. It's because they're not motivated. And you need to hurry up and find out the varying degrees of motivation and put them in those pockets. So it's your expectation and your words and behavior and follow up and consistent, uh, attack to try to get them to sign a contract is in its right place. And time when they're ready. They are a level 10. So I'm having my databases now. Instead of just saying hot, warm, cold, with a high, medium, low callback story, it is now or frequency. It is now levels of M motivation, M one to 10. So if somebody is a lead today, says they're interested, but now they're no longer interested and they've changed their mind. Once upon a time, they were a lead. And I don't want to just throw them into what I would call gen pop. I would hold onto them, but when I called them, I knew that they weren't, like, they still weren't, but once upon a time they were. I say it's like a cavity when a dentist, you know, the, you have a cavity. You can avoid a cavity for years, but you know it's there. So, They have that cavity and you're the dentist, and they called in and said, I need to get this taken care of. And then they canceled the appointment, but they never filled the cavity. They just live with it. But what happens at some point, that cavity is gonna get so big and you just need to be there at the right place at the right time. So I'm putting these varying degrees of. Groups inside of Mojo that are M one through 10, and every conversation, every engagement is gonna either be a plus or a minus point based on the results of that previous conversation. Was it a positive conversation? Did they say they were still interested that they're in two or three months though? Well, maybe that's like they say they're really interested. Remember interest versus motivation. They say they're really interested in six months. Then that's probably an M five because they're not right now, but they are warm. So maybe these motivation, I say M, these motivational factor of five through, you know, one through 10, maybe 7, 8, 9 was hot, and maybe 4, 5, 6, 7 was warm, and maybe 1, 2, 3, 4 was cold, but you knew they were once upon a time and then a zero. Is just the phone book, right? You call a complete stranger. There's zero motivation until you identify it. Just like someone walking into an open house. Are they a lead? No. You'd have a conversation. Are they a lead? Yes. What are they? One through 10. M one through 10. So I'm saying it here. Now. It's gonna be in mojo, but I'm, I'm working on this thing. I, it's, it's a word that, let me say it now. Lead. Qualification. I heard the word yesterday. I'm trying to remember what that word was. But there's, uh, the, the lead motivating factor. You know what, I wrote it in my journal what that word was 'cause I've been trying to struggle with it, and I know that because I'm full-time doing this all the time. That there, oh, here it is. Probability matrix. Listen to these words. 'cause they're going to be mainstream in the next two years. And I'm, you're hearing it here first if it's even been said, but I guess I'll say I've coined them because I haven't heard them, but I've heard people speaking of these things and CRMs are touching in this space and what I, what I'm calling it is, A probability matrix similar to, uh, softwares out there who, uh, there's been a few lately where they say it's likely that they'll sell or the probability of them selling is based on some factors. They've been in the house for the last 15 years. They've got, you know, an interest rate above 5%. So their probability is maybe a little bit higher 'cause they've got equity and they're older, or maybe there's. Some other scores or metrics that they're using to identify motivation. But at the end of the day, maybe they're not. So it's a, a matrix, you know, uh, it's not like a one of those vertical scales, but it's all sorts of factors that come into the scoring of the lead. So moving forward, we're gonna look whether they're motivated, Or they're just interested. And many times you'll find that their motivation is based on an, their objections are based on either a condition, an immovable object, like a graduation or a job transfer or something that is there. That can't be done. Um, interest rates, for example, when they say My interest rates suck, you can't move that object. Can. Is there an alternative? How motivated are they? Well, we bought a house, you know, two or three years ago. We gave, you know, we bought a thousand square foot, two bedroom house and, or we bought a, 900 square foot, one bedroom condo. I met a girl, she got pregnant, we got twins. Interest rates suck. What are the, what's the probability score? What is the lead score of someone like that? Okay. A a, um, um, a single bachelor who bought a 900 square foot apartment, right? Just had twins with his brand new wife, three years later, 900 square feet. Four people and they're growing and eating a lot. What's his job? Right? Probability matrix will include what's his job situation? Is his financial situation changed? Does his wife work? 'cause if his wife works, now you have dual income, so they can't afford a new place. Ooh, probability matrix. Does it say that he'd be considering renting or does he have to sell that? What's the motivation there to sell this house? Because they have to buy a new one. Well, they need the money from here to this. Now we're looking at a listing probability. Lead scoring matrix that shows you what are the metrics that give you something that we all know as closers, but we didn't know it before. Now that we are some of us very skilled closers, the internet and society. Has raised us and and cultivated really good closers, but now as closers, we need to now rely on technology to assist us because now we are capable of lead generation and we are capable of closing. The difference is gonna be. Closing on motivated versus interested, and never before have I, in my 30 years of doing this as a professional, closer telemarketer, a hustler, whatever you wanna call me. I know one thing for sure. It's very easy to generate a lead. It's not that easy to identify motivation versus. Interest, you can have the most interested person who really, really wants to sell, right? Mr. Homeowner wants to sell really, really bad, but according to FE'S probability matrix, I. Which asks. The second question, man wants to sell is man married. Here's the matrix. Man is married? Yes. Okay. What's the wife say? The wife says, no way. We're not leaving California. My mother and father live here. All my kids are in this school. I'm not changing the schools period. Probability matrix just went from a 10 with the man to a one with the woman. What? Now we gotta focus on her probability matrix. He's covered. Hers is what matters. The schools will she move after the season or before the season? These probability matrixes will lead you to the questions that you should be asking that should automatically. Evolve in the conversation based on if you can identify the problem, right? Like a doctor. When a doctor goes, when you step into the doctor's office, they weigh you, right? They weigh you. They check your pulse, they check your temperature. Why did they do that? Why do they hit your knee with that rock? Why do they do that? Because they need a foundation. What we do is we ask preliminary questions as a foundation, right? And then they say, What ails you? Well, doctor my arm, right? You didn't need to weigh 'em for your arm, but maybe there's some other symptoms as to why your arm hurts, right? But they need to do the fundamental questions to find out are they sick? Do they have that cavity? Are they interested or are they motivated? And. Can we measure interest on a motivational sliding scale? I believe so. And one through 10, and that's what I'm doing inside of my system. I've created a group. I'm not solely categorizing them in these groups, but they are being identified as, or tags. You can use them as tags if you use other software tags, M one through M 10. And then of course, A phone book is just M zero and we no longer have to say hot, warm, cold. We know if it's a 10, you should have a high frequency of follow up. It shouldn't be a, a 10 means you're there. Maybe there isn't a 10, maybe a 10 means you've closed for an appointment. Maybe a a an M 10 means the next call you make will be an appointment. I've got so many leads right now and I've organized them through my. Hot, warm, cold spectrum, and my wife has always come to me and said, who's your top 10? Who's your top 10? Well, now I can say who my top 10 are. How many M nines do I have? How many M nines do you have? How many M sevens do you have? Those are something m sevens, eights, and nines. Should be getting a letter, an email. M nines should be getting brownies, right? They, they should be getting offerings to entice them to work with you. Help. Other businesses do it. Why aren't we when they're M nine with the inventory so low? Why are you dismissing them? Oh, because you can get a lead somewhere else. What quality? On the proba. On the sini probability matrix. Are they? Yeah. I'm getting tons of leads. They're all below M fives. So then they're not leads. Let's talk about the, the, the eights and nines. How many of those do you have? So today, Go into your database and think to yourself, how many of these are eight nines? Eight or nines, and how many of them fall below five? How many of these people have we been keeping in touch with? Because they've shown a high level of interest, but at a certain point the they've been showing a high level of interest for a long time. Are they motivated? They've been interested for an awful long time. Is, is I'm thinking of a guy, Reuben. M is Reuben. M is he motivated because he checks my system all the time. He opens my emails, he even touches that button and says, how much is my home worth? So I'm, I'm like seeing whoa. All the signs, man. He checks, he, he's doing, all the signs are there. All the call to actions are being triggered, but what's stopping them from making that move? Again, a script that leads you down the path of forcing an answer. That's why I like active real estate prospecting because I can say right now you what is forcing you, what is stopping you? What motivates you and what doesn't motivate you? What is stopping you from selling your house in a market that is clearly. A seller's market where the house prices have never been this high. Mr. Homeowner, what is stopping you from moving well, this condition? Okay, now we have a condition, they're motivated, but there's an immovable object. Now we can identify that and move on, so thank you. Hopefully I've enlightened you guys. I appreciate you watching. Make sure that you like, share, subscribe, all that stuff. I do one-on-one coaching. If you want to take it to the next realm, call me. I'm available. All right. That's all. Just, uh, what I say, it's been so long since I say, oh yeah, get back to work. Doorknocking Book https://amzn.to/3eJzpHY  Training products and Membership, for Door Knocking, Cold Calling, CRM set up, FSBO, Listing Presentations, Prospecting, and One-on-One Coaching at www.JamesFestini.com/Training  More than just a dialer, a doorknocking app, it's the best CRM out there. www.mojosells.com  The best email is video email Dubb.com https://dubb.com/r/jamesfestini  Get your phone list with my top Resources: https://www.colerealtyresource.com/landing/JamesFestini/  Need a website that does it all? I use ZENTAP. Try it Free; https://form.jotform.com/92825591178165 My Local Video Marketing I use is at www.VScreen.com  FREE 2-week trial (no credit card required). Use the promo code: festini to receive 20% off the for the life of their membership!

Business has changed and it's scary. What do you do in a downturn market? You go back to the basics, because there is still a lot of money to be made now.Three Things You'll Learn in This EpisodeThe basics of marketing in this economy.What you're doing wrong right now.Why this market is so scary, but doesn't have to be.ResourceCheck Out The Locker RoomReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you track new business? You constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get startedwhat is up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast, folks, we are gonna get back to some basics today.People are wondering what the hell do I do? What should I do in business isn't the same as it was 18 months ago, we don't know what the hell's going on anymore. And people are like, freaking out. Chill, dude, these are the best brand building opportunities to take share and territory than ever. But I understand it's very scary for a lot of people right now. Because reality is most of you have never seen a shift. None of you guys have seen a down market to the tune of about 85% of you. And if you've never seen a down market, you're probably shitting your pants right now and rightfully so. So what we're gonna be chatting about today is what do you do in a down market, this will be my second and a half one, I believe in my career. And we're gonna give you guys some very, very basic advice. But it is basic. And unfortunately, what we're chatting about today is you got to go back to the basics. One of the gurus I followed when I first started my career, I think, as Craig forte, who said, You must be brilliant at the basics. You got to be brilliant at the basics. And I think that's correct, but if not, whoever it is, thanks.I still think about that. And it's absolutely true. The big teams out there right now and there's a lot of you guys are listening to this, you're getting your ass kicked right now that $20,000 of ad spend, you've been spending monthly? Well, the ROI isn't converting the same way it is because when there is a market shift, what you can't control are consumer habits. And that's exactly why today's episode is gonna be going back to the fucking basics. So without further ado, we have Mr. Jake Dixon on the show today, Jake runs the locker room, which is a coaching company, a really kick ass coach, coaching company, very bottom of the line guy and he's dealing with this in all markets across the country, because they have students everywhere. And I think what you're going to get today is a lot of insight on what you should be doing right now. So quit freaking out, grab your pen. Stop running on your treadmill and listen to what Jake says Jake, how you doing, dude? Doing great, Mike. Glad to be here, man. Let's rock and roll. Thanks for coming on the show here. Why don't you tell everyone a little bit about yourself? Jake's a dude.I'd say why don't you Tom, how'd you get your why you guys have so many coaching students? Why should ever listen to you? Well, you guys been doing? Yeah, I'm gonna dudes. Dude. I'm a coach dude with the marketing dude, what a great combo here. So yeah, my quick background is I played college and professional baseball. Hence inspiration for come coming up with the locker room, a lot of symbolism, a lot of sports analogies, some of which I'm sure I'm gonna drop on you and your audience today. But we specialize in working with broker owners team leads, as well as the agents who we feel are underserved I lovingly refer to as the blue ocean, which are any agents launching their careers, their dual career, they're selling fewer than 24 homes per year. That's right Blue Ocean Strategy book. And that is that's our bread and butter. There's plenty of coaching options out there for the mega mega superstar agents and producing agents. And we can serve you as well. But our messaging and our specialization is really birthed the newer, lesser producing crowd that wants to level up. I remember when I first got into real estate, I was doing a keg stand. And then a week later walking down Michigan Avenue wearing a suit and I'm like what the fuck just happened. And I joined a company that was called home touch. They're out of business since but we had a kiosk and water tower mall right next to Fannie Mae chocolates. And if you've ever been to water tower mall, it's a tourist trap. And there's a lot of people now you might not be able to walk through there without getting mugged. But that's a different story.And I sold my first four, six houses right off the floor. And it was we'd have listings, sitting there, right? And listings would just be sitting there. And then people would stop and be like, Oh, what's that worth just certain note the same concept as a window shopping when you walk past the real estate office in a place you've never been to before you always say hey, what does that house going for here? Right? So it was very easy to have these conversations and I was only 22. But instantly I knew the name of the game was having conversations because of that. Right? And that's so basic, and the gurus will tell us so you're one more note away from your next Yes, the way I look at content creation brand and all that as your own more view away from your next referral and our client because 10 to 15% of the people that see your shit, they're moving and 100% of them have referral for you guys. So my version of going back to basics is always go back to the basics if not everyone you know that knows of that you'd invite to your wedding or funeral with an unlimited budget doesn't know the fact that you're in real estate. That's what I mean. Go back to the basics. Now. How hard is it? I've never understood this real estate. I can't get business I can't get business. How hard is it just inlet the with Facebook IIemail, social media just know the let the people 100 to 200 people that you would say hello to in the grocery store. How hard is it to remind them? You're in real estate? This isn't rocket science.No, you're exactly right. And that's why we say here our motto at lockerroom is real estate's a contact sport, it's time to get your jersey 30. Some of you are going home every day without a speck of dirt to be shown for on that jersey. And so, to emphasize the point you're making there, you're absolutely right, right. We have something a concept here something crunchy, maybe called the five to 25 challenge. All we've done is repackage something that otherwise becomes numb and unsexy and made it sexy again, because I can beat you over the head, like every other person about lead generation and making your contacts. But we just repurposed it, calling it the five to 25 challenge. So math majors out there. Here's what that is. It's five contacts a day for five days a week, over, let's say, 50 weeks out of the year. Anybody can do that. I don't care if you're launching your new business, your dual career are you the busiest superstar mega producer out there, you can have five intentional conversations every day, no excuses. So that's 1250 Real Estate conversations over the course of the year. And I've been tracking this religiously now for seven years. And again, keep in mind my audience, but I see consistently a 2% conversion rate meaning for every 50 people I talk to, it will yield me one new piece of business. So what's 1250 Real Estate conversations times 2%? Right? You guessed it 2525 sales in a year puts you now in the top three to 5% of producers according to Nar put that on your fridge, you know? And yeah, what am I gonna talk about? I can't just call people to say, What am I gonna say, Jake? Well, that's a problem. Mike, you know this as well, as I do is I work with so many agents who say, Well, I've already talked to everybody I know. And I call bullshit because what you actually have done is you cherry, pick your database, show me your your phone contacts, and then show me all the friends and people you have on your social media. You mean to tell me you talk to every single person, highly unlikely what you've actually done is just cherry pick your database, because you're so busy on or worried about what am I supposed to say? So it's not a contact issue. It's a skill set issue, which is scripts and dialogues and having the confidence to go speak with people. I hear that all the time people like, especially with content creation, like Dude, I'm not gonna send that video. On Facebook. Everyone already knows I'm in real estate. I'm like, Oh, really? How many deals did you last year, because I break down the math for and here you guys can break down the math, if you're sitting at home too. And how many deals you do last year, they'll say 12 how many friends you have on Facebook 1000? Well, out of those 1000 Friends 100 250 of them fucking moved. But all 1000 of them had a referral for you that you failed to get. And you're telling me you only did 12 transactions over the course of your lifetime. 80% of the people who moved us the first person they met.What are you talking about? The numbers don't add up, right? That's basics. That's basics. It's being everybody's looking for the shiny object get rich, quick pill. And the reality is, last time I checked, unless you want a robot or artificial intelligence mechanism to replace you. We just got to get back to the basics, which is what this is all about. I equate this to a former life when I used to give young kids baseball lessons, right? Again, I have a significant background in sports like, and so I would teach a 12 year old for example, the same way I taught that kid how to grip a bat or hold that baseball properly,is literally the same thing those guys on TV are doing earning millions of dollars a year. They're the best at what they do. Okay, so So the bottom line is this. If it's true in baseball, I've got to be I've got to be led to believe it's true in the sport called Real Estate that the fundamentals don't change, the fundamentals stay the same, right? It's just that the game speeds up. So instead of that kid throwing 55 miles an hour in Little League, now they're throwing 95 miles an hour in the major leagues. But guess what, the grip and the how they hold the bat is the same. So agents the same way you close 12 homes per year is the exact same thing it takes you to close 112 homes per per year, you just need to master the fundamentals. And then notice that the game speeds up but the game and the fundamentals don't change themselves.I gotta take a quick interruption here. Just to show how on brand Jake is and he doesn't catch us if you're not watching us on video. He's got a locker, like a gym locker behind him. And when we're talking about brand and all of this stuff not to interrupt as Carson has had to bring this up is that he's living it like he's not scared to do it. The way he's talking. He's using like all these analogies and I guarantee you that that's has a ton to do and people I feel like I get you dude, you know, but he's not not being himself at the same time. So when people are like, Hey, I don't know what to talk about. When I have these conversations. It's like what do you mean you don't know what to talk about? What do you an introvert. Like you just call someone up and say what's up? I would call up like my frat bros and be like, hey,What's up, dude? What are you doing? And you just say, I've been talking to you I'm in the car, like realtors are in the car for like two hours a day, dude. Like just I would just call people up, like what's going on bro? And then eventually, during that conversation, you're like, so How's work going?And then they're like, Oh, how's it going with you? I just sold the house. Oh, yeah, it's just that constant reiteration. And you never know. And then you're right. Like, what you'll find is like 10% of people, most people don't know they're moving yet to guys this year. Like, you gotta admit it. Some of these some of these people in here relate in yourrelationships and your your database are going to be getting pregnant, they didn't mean to. Right, some of them are going to be like getting sick or losing their jobs, bucks, none of them are going to sell their damn companies, and they're going to want to upgrade, right? So it's just you don't know where it is. But what happens is that when somebody wants to freakin move, 80% of them hire the first person they meet with. And nobody wants to talk about real estate all day long, until they're in the market ready to buy or sell. But that doesn't mean you can't be talking100% Man, I'm doing a class coming up. And it's called CRMs, but not what you think. And of course, I just like to have fun with people and mess with them. But so CRM is an acronym, because I get asked all the time, what's it going to take to make it through this market or, you know, survive, and whatever. So I put in an acronym CRM. So it's consistency. Number one, consistency. Number two is relationships. Number three is market knowledge. And number four, the s, of course, is skill set. If you master those things, and implement those things now, or whatever the cyclical industry is doing, you're gonna be just fine. And that's kind of what we're talking about getting back to the back to the basis, it's not necessarily the shiny technology object. Mice version of CRMs is consistency relationships, understanding the market knowledge and skill set development. Yep, go there. I think that, like, if we're, what we're really going here is like you're working on a business, you're working on your brand is what it comes down to. It's not chasing a bunch of leads, guys, like that's gonna burn you out, especially in a market like this. You know, like, I'm gonna assume that. I mean, we're about to see two more bank failures coming up. fads retarded, and they they're raising interest rates, and they're causing these bank failures that gets the writing's on the wall.And I don't know, I don't know what's gonna happen. But there's an opportunity there, right? No one's talking about that right now on social. So like, what kind of conversations can you have on a brand? Well, I'm just gonna talk about current events.You know what I mean? Like that, there's so many ways you can go out and do it. But the other thing you want to think about in times like these is that so many people are very quiet right now. And that's why you want to be very loud. And in a shift, that's where the opportunity is, you could take territory and territory doesn't have to be physical territories attention, guys. And the more attention you have, the more territory you're gonna get, and more people know you are then the more conversations you have, like we're talking about. And it's nice when you have these conversations, and you do them with content or you reach out one on one, whatever it is. You're building a brand at the same time. It doesn't happen overnight. Jake wasn't an all star pitchers first round were you Jake. I mean, I'd like to think I was maybe in my head, but hell no, it took a lot of work alot of reps. No, I love what you're saying there because it's it goes back to being human. We are human beings and stop making it weird. Like, dude, sometimes the word lead generator prospect freaks people out. I don't know, I'm just a small town, dude, from the sticks of Illinois. To me, it's going out and making friends and having real conversations. Congratulations, you lead generated because in a normal conversation, which means it's back and forth. If you ask somebody enough questions, they're bound to ask you back something like how are you or how's your business? That's when the real estate Gods open up the clouds and it's your chance not to blow it. And because you can subtly input something about real estate, like you said, here's another little little trick on words, one of our coaches, which I thought was genius, recently was targeting this the subject of like, well, what am I supposed to say, you know, I can't just call him when I need something and beat him over the head with who do you know, look at a buy, sell, invest in real estate. That's the worst. I hate that. Don't do that. Please, just stop doing that. Don't do that. That's like saying, Who wants to sleep with me today? Right.It's a booty call.So so check it out, though. So she said we need to start need generating and stop worrying about lead generating need and Edie if I call somebody say how are you? What can I do for you, especially in that post COVID era, all that other stuff will take care of itself? Start position yourself of being a person of value in a connector and asking how can I help? What do you need from me? And the rest of the stuff will take care of itself. So maybe some of you need to start need generating and quit worrying so much about lead generating. I love that. I got an email today from one of our clients. She's a mortgage broker, and I think she's the last mortgage broker I've left as a video client.Because you guys all quit, because you're scared. And what happens is, is that she's crushing it. She actually reached out this morning and she's like, Hey, I have a real estate agent. And her and her husband also own a bakery, and I want to add value to her. So I'd love to feature her on like a business type interview and mend that relationship. I'm like, That's an excellent idea.Because she's swimming upstream guys, like, you know, she's thinking in the future she's cultivating and every other lender in her market are dying, and they're sitting underneath the desk shaking,scared and not doing anything, just worrying about what's gonna happen tomorrow. But she's being proactive, and she's taking territory. This is what I mean by that. And it's super super. It's not rocket science. It's grassroots, you know, and you're right. So you can do it from the numbers game with the database, or the five to 25 challenge. But again, to your point, just there, you know, I'm a strong advocate of forming your top 50 MVPs. I don't care if you're a brand new agent and a new market or whatever. But who are your MVP is those raving fans, those core advocates, and some of them are probably most of them are in the form of other people within the real estate industry, insurance agents, carpet cleaners, pest control companies, general contractors, on and on and on. If I have coffee or lunch with one of them a week for 50 weeks, you can't tell me that 50% of them probably are going to refer you a piece of business this year. That's 25 sales right there. Yep. Now make it a symbiotic two way relationship. It's not all of what's in it for me. But hopefully your listeners are, you know, get what I'm saying here. You approach it the right way. But you got 50 People like that in your back pocket, and even half of them deliver for you every year with one referral. Jackpot. Yep. Sobesides reaching out cultivating relationships, what else can we be doing?Why personally, I'm a big proponent of this, we need to be focusing on ourselves, how are you growing yourself? How are you protecting that thing upstairs in your brain or in your head called your brain? And so I'm a big proponent of personal growth. And that's why people are listening to your podcast. I have to assume Mike because they dig your content and it helps snap them out of the funk. Who you're surrounding yourself with what conferences what what things are you feeding yourself because right now, that sucker upstairs is very delicate, and there's so much fear so much noise that we can buy into and become a victim of or we can drown out the noise rise above it and be that agent who's standing there stronger than ever before, whenever the economy or whatever rebounds, because I suspect you feel the same way. I don't give a shit who's in the White House. I don't care what the stock market's doing today. I'm in control of things more than a lot of people care to admit, you know, and if we just stop paying attention to the crap and take control, we'll be just fine. Yeah, you got to surround yourself you're actually having an event coming up soon. I believe in Orlando. Why don't you tell them about that really quick? Yeah, go into events, get your ass out of the you got sometimes just gotta step outside your comfort zone guys. I always came back from events, implementing at least one thing, but more importantly, I got reengaged and reactivated because I was so burnt out. So I'd get the hell out of town go to an event. And then I come back and all sudden, I'm like a new man. What are you having? Yeah, as in you're right. I mean, there's tons of events going on. People are craving connection out getting out from behind these computers and zoom screens all over again. So yes, and everybody's gonna roll their eyes when I say this, but it's in Orlando in August. Oh my gosh, it's so hot. Get over it. We'll be inside. Okay, so August 10 11th. And 12 is our event in Orlando, it's called the TLR breakthrough event. You can go to TLR nation.com/breakthrough event to get all the details. We have two days for agents and two days. For broker owners and or leader leaders in general, it's going to be amazing. So yeah, we're looking forward to it. We've got about 125 spots for agents, 125 spots for brokers. We'd like to keep them small and intimate. And our events are very different from the majority, because they're very heavy on the workshop and collaboration. You're not going to just leave with pages of notes, you're going to leave with things done ready to implement when you get home. Yet, take action.Folks, what I would be doing right now is learning how to use your damn phones and creating a whole lot of content. People are like, Oh, I can't create content. Yes, you can you have three options. One, you learn how to do it and you start doing a bunch of short form stuff. And videos, too. You hire somebody to do it for you. But that just depends if you have the budget, and then threeyou do a little bit of both. There's no shortage of it. But like for those you that are short on budget, then learn the time put the time into what else you do and don't have any clients. So what else are you going to be doing right now?Um, if you have if you're too busy then you have money because otherwise you wouldn't be busy so then reinvest that money could be in such a cheapass like, you have to focus on putting it into the business you guys, you can't be quiet right now I would I think created I saw create a lot of noise I saw an awesome probably the best ad video I've ever seen was Ryan car 32nd or 62nd real best ad I've ever seen on social at least for real estate agent targeting real estate agents. And he basically just said the same shit. Like he's like, dude, like, these markets are great double down on your brand. I never bought a lead in my life like the television show doesn't hurt. But same thing. You know what I mean? It's he's, he's on point is it's true. It's just a giant popularity contest. Yeah, you're right. I mean, we have a whole section on our event from Jeff fitzer. Some people might know Jeff, who listened to this and he's going to talk about marketing and videos specifically at our event. And it reminds me what you're just saying of Gary Vee, or depending on who you follow. There's all different opinions on this. But he says stop worrying about creating and start documenting. Right and so my buddy Josh down in Jacksonville, Florida, was notorious. He has 1000s of videos on his YouTube channel, mega mega agent 65% of his business comes legit from YouTube. And to make a long story short, one of his most popular most watched videos of all time, check this out now was he got a nasty letter from his HOA? Basically saying, dude, you got all these nasty hard water stains on your mailbox, it looks like shit, you need to you need to do something you need to paint your mailbox. So he could have just painted in mail his mailbox. But what he thought to do is repurpose that as an opportunity to talk to his neighbors, that where he lives works and plays, right? And so he flips his video camera around on his phone and says, Hey, what's up neighbors. It's your local favorite, you know, realtor, Josh here, blah, blah, blah, look, I'm getting ready to paint my mailbox, I got this letter. Here's a couple tips on how to go about painting your mailbox. So it looks like a million bucks. Like he was going to do it anyways. But it was just that I'm amongst the people. I'm a man of the community. And oh, by the way, I'm a real estate agent. You know, it was just beautiful. He's got so much business on video like that. Crazy. That has nothing to do with real estate. Like it's no, it's so we had a guy that started. He's just doing a that's a good tip. If you guys doing short form content, you have to upload it as a real please don't upload it as a regular video. So we had this guy and he was we're doing all of his editing work. And you know, he stopped talking about real estate, you start doing barbecue reviews. And in all of his videos, he's always wearing like a hat that says like, I'm a realtor or shirts that say I love real estate or something like that. So he doesn't have to say it. So he's just branding, the fact that he's in real estate, but it's very guy Ferraris. He's going around and just doing restaurant interviews. And all he's doing is eating. Right. And he's just he just he's a total dude, he looks like it. He started uploading them as reals. I mean, it shipped blew up like he's got like, every real now is like 3000 views, 4000 views, 10,000 views. And now he's become known as like this barbecue guy. On the flip side, we have an attorney I started doing content for and she's a bankruptcy attorney. And she's like, well, what can I do to stand a little bit different? She's like, 75 years old. And I'm like, what do you do on the weekends.And I found out that she knits picture that 75 year old who knits a My Great. Well, all I want you to do on video is just start, I want you to be knitting a ball of yarn. While you're telling me about bankruptcy. It's very simple. No one's gonna care what you talk about, but they remember how you said it. So it's very simple to build attention right now, you guys, you don't have to overthink this stuff. But you have to start doing it. Because right now, there's a lack of people doing it. A lot of your competition is scared. And when you just take the earnest and start doing it, you're gonna get the noticed. That's what a shift is. Yes, it won't pay off right now. Probably take 3678 months, but I could guarantee you in 12 months from now, a year from now, you'll come back and you'd be like, Holy fuck, I was so glad I started creating that content. That's awesome, man. I've never heard anyone who hasn't like I have not heard anyone who have it. The only time it doesn't work is if people don't like you. That's nothing I can help you with. You're in the wrong damn business.So reminds me like I don't know if you follow like Dave Portnoy or somebody who just does pizza reviews. Oh, yeah. Love. You know, all the do does is pizza review.Best pizza review was in the South Loop. I live in the city, Chicago, and he's doing a pizza review at eighth and state and it's a pizza place I've been to many times, and there's a cardigan stolen right behind him with a cop just sitting there waiting. And it's the best pizza review ever. And he's just eaten a pizza testing. And he's just like, dude, that car just gets stolen.Right in the middle of the city, but that was one of the it wasn't just a pizza show. Like that's why I'm talking about I remember that. But now I'd also remember he's the pizza guy. So like, you guys, be you. That's the point though. Like the end of the day. What are we doing here? I would argue or submit at least it's to win the mindshare battle. If I can win their mind. Look, I don't have to remind them every day.Some day or every conversation what I do if I'm doing my job effectively, they'll know. But what are we going to talk about between now and then seven years or nine years from now when they have an actual real estate need to buy or sell? We better find something else to talk about and stay top of mind with each other. So whether it's pizza or barbecue or knitting or whatever, take something you naturally enjoy. Create some video content like you're saying with it, and you stay top of mind amongst the people. Yep.Not that hard, guys. You just got to do it. Folks, we appreciate you listen to this episode. Why don't we Jake, tell them again about that event. I might be going there. might check it out. Love to have you. So yeah, man. It's Orlando, the TLR breakthrough event August 10. Through the 12th you'll find your dates accordingly on whether your agent days or the broker days, just simply go to TLR nation.com/breakthrough event we'd love to have you cool, Folks, we appreciate you listening to Episode The real estate marketing dude podcast. Folks, if you need help building your content, I want you to visit our new software we just released it's called referral suite referral suite.com That suite s wet like the blue popsicle.com and visit it if you're having trouble staying in front of the people that matter most that are responsible for the vast majority of your business. Give me one to two hours a month and I'll make sure they all know who the fuck you are. Appreciate guys listening and we'll see you guys next week. Peace. Thank you. Thank you for watching another episode of the real estate marketing dude podcast. If you need help with video or finding out what your brand is, visit our website at WWW dot real estate marketing dude.com We make branding and video content creation simple and do everything for you. So if you have any additional questions, visit the site, download the training, and then schedule time to speak with a dude and get you rolling in your local marketplace. Thanks for watching another episode of the podcast. We'll see you next time.Transcribed by https://otter.ai

Today's episode is a motivational one. It's about Heartbreak and rock and roll. It's the story of a man who strives for excellence by constantly putting himself in difficult / impossible situations to become stronger. It's the message of how sometimes, the best opportunities in life come if u just take the initiative to get off the couch and walk out that door. Scott Sellers is a rocker, drummer, successful entrepeneur, and ironman and endurance athlete. Hes someone I personally look to for personal motivation. This is a good one, so strap in. As always, if u make it to the end, please share. We cant grow without your support. Let's rock and roll. 00:00:00 Introduction 00:00:45 Quiet Trip 00:10:40 Importance of Role Model 00:14:25 Hiring Process 00:18:40 Personality Assessment for Prospective Hires 00:21:16 Fun Questions 00:26:35 Rockstar Money 00:29:22 Endurance Racing Difficulty 00:36:08 20s are for Partying 00:40:24 Stoneheart 00:42:26 Got off the couch UNCROWNED 00:48:20 Breaking Through 00:52:34 How do it different today Internet 00:57:52 Favorite Rock Star Story 01:07:53 Darkest Day - Heartbreak - Lessons Learned 01:29:30 Force yourself to be uncomfortable --- Support this podcast: https://podcasters.spotify.com/pod/show/mattkimpodcast/support

Let's rock and roll! The boys are back and the FanCave is en fuego with beer of the week from and unexpected movie villains! 

Happy New Year Everyone! We are finally back, and of course, we will be starting the year with a look at the most anticipated new Movies and TV Shows that are coming out. From The Last of Us through Marvel and beyond, come and join us as we discuss it! Also, share your thoughts down in the comments and let us know what are you most excited about this year! Let's rock and roll! Don't forget to Subscribe and Push that notification bell so you won't miss out on our episodes! Thank you for all your continued support!! Subscribe + Leave a Like In order to follow Lily's new weekly podcast 'The Rest Of Us' please click here and Subscribe to Couch Soup: https://www.youtube.com/watch?v=1FWCwSmSjN4&ab_channel=CouchSoup Follow Lily Linktree: https://t.co/qFE9pGGhiG Couch Soup Page: https://couchsoup.com/author/art-of-l... Instagram: https://www.instagram.com/theartoflil... Twitter: https://twitter.com/artoflilyk Follow Katie: Twitter: https://twitter.com/TestSubjectNerd Instagram: https://www.instagram.com/my_beautiful_idiot/

Grumblers want to pass judgement on Moses and stone him to death. Speaking of rocks, God tells Moses to strike a rock. Water pours out for God's people to drink. St Paul later said, “the rock was Christ”. But what does that mean? Let's rock and roll!

Grumblers want to pass judgement on Moses and stone him to death. Speaking of rocks, God tells Moses to strike a rock. Water pours out for God's people to drink. St Paul later said, “the rock was Christ”. But what does that mean? Let's rock and roll!

 Find out why ads don't really matter as much as you think it is in business Learn more on how you can create consistent leads and predictable sales without spending too much Understand why its more of a lead generation problem rather than a pricing problem Resources/Links: To get more FREE tips on how to be friends with money, click here: https://www.lilachbullock.com/8-money-blocks/ Summary Are you always scared that your leads and sales might not be the same the next month or the next year? Do you want to charge what you're worth, and maybe even more? Lilach Bullock has been listed in Forbes as one of the Top 20 Women Social Media Power Influencers. She has also been crowned the Social Influencer of Europe by Oracle. She is a recipient of a Global Women Champions Award for her outstanding contribution and leadership in business. Get an over-the-shoulder experience on how Lilach turns prospects into long-term clients and how you can get out of the financial plateau and get increasing leads monthly without the stress of ads! Check out these episode highlights: 01:48 – Lilach's ideal client: For my ideal clients are B2B entrepreneurs, start-ups, SMEs, B2B market coaches, consultants. People who are looking to grow and scale their businesses, basically. 02:08 – The problem she helps solve: There's lots of different problems that entrepreneurs face. Primarily, it's how can they charge what they're worth and more? How can they create consistent leads? How can they then convert and close them into sales? 03:08 – The symptoms of the problem: I love this question because, often, what people think is the problem. It isn't a problem when you dig deeper into it. So, take for example, people who are afraid to put their prices up, or just charge what they know their worth. And there's two parts to this problem. 04:42 – Clients' common mistakes before consulting Lilach: I think the most common mistakes, and this is often perpetuated by the industry online, is how easy everything is. The reality is, is that we're living in a very saturated competitive marketplace. And most people get bored too quickly. 05:59 – Lilach's Valuable Free Action (VFA): I think, ultimately, is to do what everybody else isn't doing. Because as I said earlier, the market is so saturated. It's so competitive. Everyone's saying the same stuff. Nobody's being bold enough to have a unique and strong voice. 06:40 – Lilach's Valuable Free Resource (VFR): To get more FREE tips on how to be friends with money, click here: https://www.lilachbullock.com/8-money-blocks/ 07:30 – Q: What is the top lead generation tactic you should be doing? A: And the truth is that every single lead generation tactic works– every single thing! Whether that's sending messages, whether it's doing cold email outreach, or LinkedIn outreach, or ads or whatever it is that you're doing, networking, webinars. The key is to do it consistently. Tweetable Takeaways from this Episode: “The truth is every single lead generation tactic works, every single thing! The key is to do it consistently.” -Lilach BullockClick To TweetTranscript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone, and a very warm welcome to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the sunny Sunshine Coast in Australia, joined today by Lilach Bullock. Lilach, good day. A very warm welcome from Down Under. Whereabouts are you calling in from? Lilach Bullock 00:24 Hi! Thank you so much, Tom. So, I'm actually in sunny Israel, but I'm from the UK originally. Tom Poland 00:32 Right and well, that's quite interesting, what a cultural shift. And a little birdie told me you've been there for about four years now. so fully acclimatized, are we? Lilach Bullock 00:40 Oh my goodness, I still struggle with the language like you wouldn't believe! It's going really well. We've just finally bought a place here as well. So yeah, and my daughter's just finishing graduating school. So, it's gone really, really well. Tom Poland 00:55 Well, folks, if you haven't heard Lilach, she's actually been listed in Forbes as one of the top 20 Women Social Media Power Influencers, which is pretty freakin' incredible! When you think of all the social influencers, and our guest today is one of the top 20. She was crowned the Social Influencer of Europe by Oracle, the software company, some pretty heavy hitters. She is a recipient of a Global Women Champions Award for her outstanding contribution and leadership in business. So, a real privilege to have you here today. Lilach, thank you for joining us. The title of our little interview today is, “How to- dramatic pause- Quadruple Your Sales Without Spending Any Money on Ads”. Cool. Let's rock and roll! Our seven minutes start now. Who is your ideal client, Lilach? Lilach Bullock 01:48 For my ideal clients are B2B entrepreneurs, start-ups, SMEs, B2B market coaches, consultants. People who are looking to grow and scale their businesses, basically. Tom Poland 02:02 Perfect! And question two, six and a half minutes left, how would you define the problem that you solve? Lilach Bullock 02:08 There's lots of different problems that entrepreneurs face. Primarily, it's how can they charge what they're worth and more? How can they create consistent leads? How can they then convert and close them into sales? How can they, simple things, like knowing how much money they're making next month? Being able to forecast, being able to juggle the entrepreneurial journey, the mindset challenges, being the most productive, efficient and effective with their time, and making the right decisions and prioritizing, being totally focused, taking massive action, consistent action and the right actions, which are going to help them move the goals closer, move the needle closer to the goals that they want to achieve. Tom Poland 02:53 There's a few challenges in there. So, what would you say is, this is question three, what would you say are some of the typical symptoms that your ideal clients, once they become your client, they told you that they were suffering from before they were your clients? Five and a half minutes left. Lilach Bullock 03:08 So, it's very- I love this question because, often, what people think is the problem. It isn't a problem when you dig deeper into it. So, take, for example, people who are afraid to put their prices up, or just charge what they know their worth. And there's two parts to this problem. One is they're basing their pricing on what they see around them. And we all know that the stats are that 97% of entrepreneurs are not successful. So, they're basing this pricing model, plucking things out in the air, basing it on 97% of other people who also have no idea what they're doing, and probably not taking it very well. So that's one part of the problem. The other part of the problem is total fear, because they don't have enough leads coming to them. They have a lead generation problem. They think they have a pricing problem. They think that they're not charging enough, but actually they have a lead generation problem. They're simply not generating enough leads consistently so that they can say no to people, so that they can pick and choose who they want to work with. And so that they can forecast and see how much money they're making next month, etc. So, they work from fear, panic, and just not enough knowledge. And we all know that knowledge is power. Tom Poland 04:21 So, thank you for that. Question four, just over four minutes left. We're talking about growth orientated individuals here that don't have enough clients coming in. They probably aren't charging what they're worth based out of fear, but they're still going to try stuff. So, what would you say are some of the most common mistakes that these entrepreneurs are making before they find your solution? Lilach Bullock 04:42 I think the most common mistakes, and this is often perpetuated by the industry online, is how easy everything is. The reality is, is that we're living in a very saturated competitive marketplace. And most people get bored too quickly. They just don't realize the amount of huge action which is required, and the consistency involved in that. And they say, “Well, no one's listening.” So, there's just so many challenges. And I feel for entrepreneurs starting out today because, you know, I've been doing this for nearly 18 years. So, for me, I already have a margin. I already have a big idea. So, for me, if I post something out automatically, it's going to generate reach. But when you're starting out or your reach is small, or if you've had to pivot, which many of us have had to during Corona, then your message, you know, you could have the best message in the world, but it simply won't be getting heard as much as somebody else who's got a really large network. Tom Poland 05:44 Wow, thank you for that. So, question five, three minutes left, what would you say is one, a top tip, a valuable free action that someone could take that's going to shift them closer towards being able to quadruple their income without spending money on advertisements? Lilach Bullock 05:59 So yeah, again, love these questions. I think, ultimately, is to do what everybody else isn't doing. Because as I said earlier, the market is so saturated. It's so competitive. Everyone's saying the same stuff. Nobody's being bold enough to have a unique and strong voice. Be controversial. Be raw. Be honest. Be transparent. The key here is to be memorable and visible. And when you get those two combinations combined with consistency, that's a winning formula. Tom Poland 06:30 Perfect! Thank you for that. Two minutes left, question six, one valuable free resource. Where can we direct folks to that's going to help them more with this problem? Lilach Bullock 06:40 Yeah, sure. So, I have an eBook. I say it's an eBook. It's really a very short, quick guide, because I know that people have a short attention span on how to overcome eight money blocks. And there's the most eight common blocks there and you can download it, overcome your money blocks and charge what you're worth and beyond. Tom Poland 07:00 So that's at www., L-I-L-A-C-H, Bullock, B-U, double L, O-C-K.com/8, and that's the number eight, -money-blocks. It'll be under the video, if you're watching the video. But if you haven't, then go get it. L-I- L-A-C-H, bullock.com/8, that's number eight, -money-blocks. Last question, what's the one question I should have asked you, but didn't? And we've got a full 60 seconds to answer. Lilach Bullock 07:30 So, I think we touched on it earlier about people not having the right expectations about business. And they think it's so easy and then they get bored because it's taking too long. Everyone asked me what is the top lead generation tactic you should be doing? And the truth is that every single lead generation tactic works– every single thing! Whether that's sending messages, whether it's doing cold email outreach, or LinkedIn outreach, or ads or whatever it is that you're doing, networking, webinars. The key is to do it consistently. And to take massive, massive action. I really can't emphasize this enough. When people say things aren't working, reality is, is that they need to do it more and they need to do it better and stronger. Also, don't be afraid to ask. People are so nervous to ask for a sale. It's like we're all here to sell. What's the point in networking? Everyone's here to sell. Just ask. Don't be afraid. Tom Poland 08:29 Thanks so much for your time and your insights. Cheers! Tom Poland 07:29 Thanks for checking out our Marketing The Invisible podcast. If you like what we're doing here please head over to iTunes to subscribe, rate us, and leave us a review. It's very much appreciated. And if you want to generate five fresh leads in just five hours then check out www.fivehourchallenge.com.

Let's rock and roll with the top five rock bands of all time! We bring in friend of the pod Ryan Lerner to discuss our favorite (and least favorite) rock bands. If you're not a big rock fan, don't worry - Clay isn't either and he still managed to put together a somewhat competent list. Come check it out!Follow us on Instagram - @topfivemandc

With Father's Day happening this weekend, we thought it would be fun to play a game of "How Dad Are You?" Here's how it works, you go through this list of classic dad sayings and if your dad would say it, you give yourself a point. Let us know how you do! "Guess it's free then." (when a cashier has trouble scanning an item)"Found it!" (after pointing a stud finder at your chest)"Looks like we'll have to amputate." (when a kid has a minor injury)"Let's rock and roll." (when it's time to leave)"Glad we're not going that way." (when seeing traffic on the other side of the road)"Can't get very far without these." (after forgetting your keys)"Look, horses." (when driving past horses)"I'm not paying to heat the whole neighborhood." (when the door is open)"Did you fall in?" (when a kid takes too long in the bathroom)"It's not heavy, just awkward." (when carrying something heavy)"No, your other right." (when someone mistakes left for right)"People don't know how to drive in this town." (in every town you're in)"What's the damage?" (before looking at a bill)"We needed this rain." (every time it rains)"Can you do mine next?" (when seeing a neighbor washing their car)"That's how they get you." (after declining additional warranty protection)"I was just resting my eyes." (after falling asleep on the couch)"Back already? How was it?" (when someone comes back inside because they forgot something)"Guess they'll let anyone in here." (when seeing a friend in public)"That's not going anywhere." (after tying something down)

 Discover how you can gain back control of your business and avoid underselling yourself Find out what are the marketing strategies that fit your business and guarantee high sales without the stress Understand the importance of strategizing your proposal to turn prospects into high-paying clients Resources/Links: To learn more about how you can build the business you've always wanted without the marketing stress, click here: https://www.marketing-mentor.com/ Summary Do you feel like you're underselling yourself; are you always being ghosted by your prospects? Have you been struggling with looking for the right money-making marketing strategy? How can you make an effective proposal that will turn your prospects into clients? Ilise Benun is a business coach for creative professionals, a national speaker, the author of 7 books, and the founder of Marketing-Mentor.com. In this episode, Ilise talks about how you can form better relationships with your prospects and turn them into high-paying clients through the proposal Oreo strategy. Check out these episode highlights: 01:34 – Ilise's ideal client: “My ideal client is creative professionals. So, designers of all types, copywriters, who want, I like to say, better clients with bigger budgets or bigger clients with better budgets.” 01:58 – The problem she solves: “So for the most part, my clients are not marketing themselves because they don't like marketing. And they just think word-of-mouth is the best marketing tool and they end up just taking whatever comes along.” 02:39 – The symptom of the problem: “They're taking whatever comes along, and probably not being paid what they think they're worth for their work. Often their clients or their prospects are ghosting them and not responding to their outreach or to their follow-up.” 03:38 – Clients' common mistakes before consulting Ilise: “Often, the thing is that there are too many marketing tools to be using and too many ways to find prospects. And so often people are just doing a little bit of everything, and that's not what works.” 04:41 – Ilise's Valuable Free Action (VFA): “Well, this is where I want to describe the proposal Oreo strategy because it's something anyone can do. And it's like a sandwich cookie. So instead of when a prospect says just send me a proposal and then you spend a lot of time, invest a lot of time on a proposal and you don't know if it's a good thing to do.” 06:56 – Ilise's Valuable Free Resource (VFR): To get marketing-mentor.com 07:19 – Q: What are the marketing tools that work? A: And they are strategic networking, targeted outreach, and content marketing, all focused on a particular niche or vertical market so that they see you over time. Tweetable Takeaways from this Episode: “You have to focus. You have to figure out where are your ideal clients.” -Ilise BenunClick To TweetTranscript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone, and a very warm welcome to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the little sunshine coast in Queensland, Australia, joined today by Ilise Benin. Ilise, good day from down under. A very warm welcome. Where are you based? Ilise Benun 00:24 Thank you so much, Tom. I'm happy to be here! And I am based in Savannah, Georgia in the US on the Southern Eastern coast. Tom Poland 00:32 How's the weather right now? Ilise Benun 00:34 It's lovely! Nice and warm for February, much warmer than usual but just how I like it. Tom Poland 00:40 Just slipping into spring. Sounds nice! For those of you who don't know Ilise, she's a business coach for creative professionals. She is also a national speaker. She's the author of, not one book, but seven books, and she's the founder of Marketing-Mentor.com. Our subject today is, “How to Get Better Clients with the Proposal Oreo Strategy”. Now, for those of you who are not in the US, and Oreo is a, what is it, Ilise? Ilise Benun 01:14 It's a sandwich cookie. Tom Poland 01:16 It's a sandwich cookie and very yummy, I believe. Ilise Benun 01:19 Yes, especially frozen. Tom Poland 01:21 Oh, there's a twist! Did not know that. “How to Get Better Clients with the Frozen Proposal Oreo Strategy”. Let's rock and roll. Our seven minutes start now, Ilise. Question number one, who is your ideal client? Ilise Benun 01:34 My ideal client is creative professionals. So, designers of all types, copywriters, who want, I like to say, better clients with bigger budgets or bigger clients with better budgets. Tom Poland 01:48 Or c) both of the above? Question two, thank you for that. Very succinct, very precise. Question two, six and a half minutes left, what's the problem you solve for them? Ilise Benun 01:58 So, for the most part, my clients are not marketing themselves because they don't like marketing. And they just think word-of-mouth is the best marketing tool and they end up just taking whatever comes along. And they get to a certain point where it's not good enough. They know they can do better. And so, I basically help them identify who their ideal clients are, develop relationships with them, and then be there when their prospects are in their moment of need, so they can make the connection and do the project. Tom Poland 02:27 Makes a lot of sense! So, question three, six minutes left, what are some of the typical symptoms that these creative professionals are going to be experiencing that would give them a heads up that they need to find out more about what you do? Ilise Benun 02:39 I mean, they're taking whatever comes along, and probably not being paid what they think they're worth for their work. Often their clients or their prospects are ghosting them and not responding to their outreach or to their follow-up. Or even, sometimes, in the middle of a project, the client disappears because they're not high-quality clients. And I think the worst thing is they feel like they're not in control of their business because they're not. Tom Poland 03:10 Yeah, it sounds like they're fighting a losing battle. They're scratching their head, figuring out, “Well, why don't I get better quality clients? And I'm doing such great work, why aren't people more responsive, and so on?” So, we're talking about professionals, they're going to be making an effort. They're going to be trying stuff. So, question four, what I'm interested in here is, what are some of the common mistakes that your clients, when they're new to you, tell you that they made before they find your solution? We've got five minutes left. Ilise Benun 03:38 Well, I mean, often, the thing is that there are too many marketing tools to be using and too many ways to find prospects. And so often people are just doing a little bit of everything, and that's not what works. You have to focus. You have to figure out where are your ideal clients. How are you going to introduce yourself to them? And then how do you stay in touch with them over time. So, people are generally wasting time in a very haphazard, scattered way with their marketing tools, and then wasting time also on proposals that go nowhere. Tom Poland 04:13 It's so true. We see, you know, the latest flash thing and there are some amazing testimonials and people just go and take another squirrel. And they quite catch that one and go and chase another one. And yeah, it's easy to be seduced into that. So, let's flip it now. Let's talk about some positive things that folks can do to move to solve the problem. We've got four minutes left, one valuable free action, like a top tip, that's not going to solve the whole problem, but it might take folks a step in the right direction? Ilise Benun 04:41 Well, this is where I want to describe the proposal Oreo strategy because it's something anyone can do. And it's like a sandwich cookie. So instead of when a prospect says just send me a proposal and then you spend a lot of time, invest a lot of time on a proposal and you don't know if it's a good thing to do. Instead, you use the proposal Oreo strategy. Cookie number one is the qualifying conversation where you gather the information to make sure that this is a good fit for you. And if it's not, you decline and you don't write the proposal. The cream in the middle is the proposal, the actual document that you write based on the information that you've gathered in cookie number one, the qualifying conversation. And the key to it is cookie number two, which is when you present in real-time, your proposal and you walk your prospect through it so that you can gauge their interest and respond to any objections and answer any questions, and therefore avoid being ghosted. And more and more this is what's working because people just don't read anymore. And they don't have time to respond. But if you got them on a call, then you can build the relationship and figure out where is this going? So that's the proposal Oreo strategy! Tom Poland 06:04 And would there be some value in presenting the proposal as a draft, so the prospect feels they have some input on it? Ilise Benun 06:12 Absolutely. I love that idea! And actually, you could even present it without pricing. And say, “I just want to make sure I've got everything we discussed in here before I put some prices to this.” And part of the qualifying conversation should be where you find out what they can afford, and what are they thinking number-wise, that again, you don't waste your time on a project on a prospect that can't afford you in the first place. Tom Poland 06:41 There's some gold in there. Thank you for that! There are some great top tips, more than one. Question six, and we've got 90 seconds left. What's a valuable free resource? Where can we direct folks to? A website where they can find out more about what you do and perhaps get some more ideas? Ilise Benun 06:56 Yeah, marketing-mentor.com. There are lots of free resources. My “quick tips” is the thing I suggest people sign up for. And that's my email newsletter where I share content on a regular basis. Tom Poland 07:09 Perfect! Marketing-mentor.com. Go get it, folks! Last question, 70 seconds left, what's the one question I should have asked you, but didn't? Ilise Benun 07:19 Well, it's kind of a big question, but I'll distill it into what are the marketing tools that work? And they are strategic networking, targeted outreach, and content marketing, all focused on a particular niche or vertical market so that they see you over time, and then, again, are reminded that you're there, and don't forget about you when they have a need. Tom Poland 07:45 Give me those three again, will you because we've got 30 seconds left? Ilise Benun 07:48 Strategic networking. So, networking in a very strategic way, right, not just anywhere? right? Targeted outreach, which is hyper-customized, super-personalized outreach to the people who are the ideal clients that you want to work with. And then content marketing that speaks to their pain points. And that's in the form of blogs, articles, or LinkedIn posts– all of the things that show that you know what you're talking about. Tom Poland 08:16 Ilise Benun, thank you so much for your time and your insights and for sharing so generously. Ilise Benun 08:20 My pleasure, Tom. Thank you. Tom Poland 08:22 Cheers. Tom Poland 08:24 Thanks for checking out our Marketing The Invisible podcast. If you like what we're doing here please head over to iTunes to subscribe, rate us, and leave us a review. It's very much appreciated. And if you want to generate five fresh leads in just five hours then check out www.fivehourchallenge.com.

In this episode, we are joined by Matt Crawford and Alex Fischer, two Roofstock Certified Agents, to discuss the Greenville and Spartanburg South Carolina markets. We cover the different asset classes, neighborhoods, demographics, price points and return metrics, short term rentals, geographic considerations and much more. If you want to learn more about investing in South Carolina, Matt and Alex have the goods. Contact Matt and Alex at: acquisitions@evernest.co --- Transcript Before we jump into the episode, here's a quick disclaimer about our content. The remote real estate investor podcast is for informational purposes only, and is not intended as investment advice. The views, opinions and strategies of both the hosts and the guests are their own and should not be considered as guidance from Roofstock. Make sure to always run your own numbers, make your own independent decisions and seek investment advice from licensed professionals.   What's going on everyone? Welcome to another episode of the remote real estate investor. I'm Michael album and today I'm joined by Matt and Alex, two of our agents as part of Roofstock Certified agent network down in South Carolina. And they're going to be talking to us today about the Greenville and Spartanburg markets and everything we as investors need to know about it. So let's get into it.   Matt Crawford, Alex Fisher, how are you guys?   Man? We're doing great Michael here. Thank you guys so much for having us. Good to be here.   I guess. Yeah, our pleasure. So I know you because I work with you guys regularly as part of our certified agent network with Roofstock. But for anyone who might not be familiar with who you are, give us a quick rundown who you are. Where do you live? What what markets do you operate in? And what is it that you're all doing in real estate?   Absolutely. So for everybody out there, you know, welcome to the Roofstock remote podcast as you guys know, Michael, he's a champion of the people he's the one in the van rockin. But for us, you know me now it's we're the greatest broker Team roofstock has ever seen. That lightly, but I do mean it. I think we're very passionate about we, that what we do, how we present the products to you guys, as consumers. And as the educational base, you know, we're very thankful for the opportunity. So we represent a couple of markets here in South Carolina. It's where Alex and I are born raised. Alex, you want to add two cents on top of that, sir?   Yeah, I mean, obviously, our hometown is Columbia, really anywhere in South Carolina. That's where we have most of our experience. And you know, we love doing nothing more than trying to get out here and make some people some money and find some good deals. So our obviously our go to is going to be South Carolina areas. Love it.   And why did you guys partner up? And how did you two meet?   That's such a long story. But it's been we've been kicking it for, like 12 years. And and you know, and we're both we're both 32. So I mean, we were we were young lads and our ladies at the time were like best friends. And you know, Alex's wife was always talking to my girl about meeting Alex and I thought he was strange because he was like, a financially adept teenager, like Alex had his first house and like nine years older, or like, 19, whatever. Don't none of those. And meet Alex just kept kicking it in. You know, Alex was working at one of the top four consultancy firms. PwC. And I was out in Denver, sort of so notes and Alex, you know, hats off to him. He'd call me like, every week, checking up on me, and it's like, Matt, you know, we got to get new real estate, we have the potential. He really convinced me to move back to South Carolina. And fast forward five years. We have our own companies now.   Love it. All right, you too. Well, let's talk about Greenville and Spartanburg, South Carolina. It's a market that I'm not very familiar with. And so we're going to, you know, talk to me, like I'm five years old walked me through. Why is are these markets? Interesting? Why should people be interested in investing in rental properties in these two markets? Yeah, so   I guess the main differences between, you know, the Upstate and Columbia is property values are a little bit higher. You know, Greenville is an incredibly cool city, especially compared to Columbia. So it's, it's pretty big, and it's owned, but there's a lot around Greenville, which would, you know, be the mountains, you know, it's convenient to the beach, which is maybe about two and a half, three hours away. But also, you've got the North Carolina, you've obviously got, you know, Clemson around the area. There's a lot of opportunities in regards to Reynolds because there are a lot of colleges around there. But you know, our biggest thing is pushing the appreciation, you're going to see that the rents are not keeping up as much with the property values are at least as quickly. But the good news is they are good opportunities for long term holds because of the appreciation and from what we've been seeing the appreciation there in the upstate in general is just much stronger than it is in Colombia, that the good thing about Colombia is the opportunity for rents because the rents are keeping up with the property values, but I think we're going to see a lot of that stuff slowly. You know, I guess level off a little Bit just based on how the market is kind of moving now. So then the rents will eventually kind of just end up evening out with what the appreciation is actually doing.   And Matt, who are some of the big employers, I know, Alex, you mentioned, Clemson and a lot of colleges around there, but are other than college students and college faculty. What are people moving to the area for for your typical jobs? I mean, are there big employers there?   Yeah, you know, I think Michael, you know, putting you in the frame of mind of like a new investor coming into South Carolina, and for all the investor, and whether you're 18 years old, looking for your first rental or a seasoned investor with 100 properties, I always like to sort of start at the origin story of the market. And Greenville upstate in general, is like the textile industry of the US. I mean, you got to look historically, in South Carolina and the South, you know, this is where a large majority of the cotton of the Indigo dies of anything the derivative of the textile industry, really was created. And that really set its roots into Greenville and to Spartanburg itself. So Greenville still has a ton of products from that era, which include huge textile mills. What that means from an investor's standpoint, is that you had all this workforce housing, you know, even my mom was from easily, which is about 25 minutes from downtown Greenville. They grew up on the Mill Hill. And so as you can imagine, it's perfect substance for the gentrification to happen, you know, and it's not 20 years ago, where we could buy a house for 75,000. And now it's worth 500. But you can still follow that development curve does molding out of Greenville into areas like easily fantastic market to look into. The biggest one, I think the all star of this podcast for everyone listening is going to be Travelers Rest. And I think Alex knows a lot about this as well. Because Greenville on the Clemson grab, right, Clemson, Clemson Tigers, you know, we're about 30 minutes past Greenville. And so I got to see this beautiful development happened in Greenville, which is just created a pretty high saturated market. So now for any investors and yourself, Michael, you know, I think pushing to the satellite markets that are still quite contingent to Greenville population and economic drivers makes the most sense. So that's really were trout interest is becoming an all stock market, low property purchase prices, you know, you're talking three twos 175,000 or less, the really good median rents, almost to the 1% rule. I don't think it's as sexy as here in Colombia. It is just because Greenville has already seen so much more maturation than here in the middle the state says Greenville, so biggest thing on Greenville. Here we go Pierre's driving in and if we drive in, travelers risks going to be you're looking at o'clock at 11 o'clock to us. So guys, if you're out there, you're wanting to see properties. I can guarantee if you Zillow, Greenville, you're gonna see stuff for like 300,000 400,000 that rinse 2500 or so now you go up to Travelers Rest, those economic numbers are totally going to flip flop. So please feel free to look at these kinds of products is the same MLS as Greenville. So Alex and I will be publishing properties. And then if we come back to the center of the city in Greenville, and look at nine o'clock on the clock hands, you're going to look at easily so it's directly to the left of Greenville. Sort of right in the left there to the screen. Thanks, Pierre. Also a great case study for what's happening in this market. As a lot of the renters, the investors and the development dollars are starting to bleed out of Greenville, which is sort of the cool analogy as Greenville really had its foothold in the indigo dye business. So if you can imagine this indigo dye starting to come out of this central geo easily is fantastic. You can still find great inventory. But even as Alex and I thought, Hey man, let's open up the upstate with roof stock ease these going to be just fish in a barrel. It's not the case. You know, it's still very, very saturated with investment and institutional dollars, which puts Traveler's Rest as my number one submarket   You heard it here first, ladies and gentlemen. I love it, Matt. And to give people kind of a frame of reference, what was the general population of Greenberg? MSA?   Yeah, I think it's almost like 500,000 Okay, so it's pretty massive city. definitely bigger than I think it's like the fifth or sixth largest city in South Carolina. I definitely Being a local think it's like, probably number two of like, most sought after livable millennial culture cities. I think it goes Charleston and probably Greenville. And you know, guys, if you're looking for Airbnbs, totally different ballgame, we're talking totally different set of data here. But the short term rental market in Greenville is off the charts. And I think that is, yeah, definitely is perfectly perfectly tied to the nightlife and the culture that Greenville has done. And even just to dig a little deeper here, you know, 25 years ago, there really wasn't a main street or a main vein in Greenville, in fact, what they call false Park, which is a main park, and mainstream Greenville was beautiful, natural waterfall, it was actually covered by an overpass right here appears on a false park on the reading. So the Reedy River cuts to the city, this used to be covered up. And now in the last 10 to 15 years, they've probably dumped 100 million or more into this gorgeous walkable facility that has these natural features are just a beautiful suspension bridge. And that is has created this really nice culture that is in Greenville. And I think that's why the short term rental market really works if you're looking for higher property purchase prices, but I think your Airbnb models will be rock star here.   That's really interesting that and so talk to me a little bit about property taxes, because I think that's something that's always on people's mind is one of the a big expense that can either make or break in investment. So how do those work in in South Carolina? Or maybe more specifically, in Greenville?   Yeah, so typically what we do, and a lot of people don't realize this from the get go, but everybody's looking at Zillow, you can go to any house, and you can see what the roughly what the what the taxes would be. However, with Columbia, South Carolina, in general, the property taxes are different, you know, there's two different types of property taxes, you got an owner occupied and the non owner occupied and people don't realize the non owner occupied is obviously, you know, the, these big investors that come in, these are the taxes that these guys are gonna have to pay the small guys, whatever. So when you live in the house, and you look into Zillow, you're gonna see one number, but in reality, that number can essentially be doubled, when you start to consider that you're actually going to put a renter in place, which is a huge buzzkill for a lot of investors. But at the same time, once you kind of understand that is the case, now you can kind of work your numbers around you can kind of you'll you'll look in a different direction for the opportunity, I guess you could say. But typically, what we tell people is when it comes to taxes, the non unoccupied rate is going to be roughly and again, this is just a rule of thumb, this is not exact, is about two and a half percent of the purchase price that will give you a good gauge on, you know what your monthly cash flow would be. And as you can imagine, you know, what I would say is, you know, the owner occupied tax rate is probably around one to, you know, one and a half percent. So as you can imagine, you do the math, it's almost double what the the owner occupied rate is, which is very unfortunate. And that's probably been our biggest hurdle for the South Carolina markets. But again, you know, it just allows us to kind of, you know, I guess stretch our fingers out and see what we can find in regards to more off market properties. Maybe some smaller homes, but it really does make it more difficult for investors to actually go out and find something just because it does, it does hurt the cash flow a good bit.   Yeah, that makes total sense. And we talked a lot about Greenville. What about Spartanburg? What Should folks be aware of and where should they be looking out there?   Okay, cool. Cool. Let's uh, so drive the car, probably about 45 minutes east. And now we're at Sparkle city baby, which is sort of just a local term slang for Spartanburg that I can give no context to. I have no idea why they call it sparkle city, but it makes for a fantastic nickname. Totally. So we're driving the sparkle city. Or we're laying it down and to me, and I think even to Alex's standpoint, I'm a bigger fan of Spartanburg than Greenville. Granted, you know, snagging the Airbnb downtown mainstream Greenville. Sounds awesome. I think if you're looking to build long term rental portfolios, maybe two or three a year you're wanting to be in Spartanburg. That's just because it's more like a It's not rural in the sense, but it's more workforce housing. I think Greenville, you're going to be playing with a lot of individuals that are potentially, you know, making 80 to 100 grand a year. Not necessarily looking for a true three two rental whereas in Spartanburg it's definitely labor force and I think you find that labor force In the biggest BMW plant in the southeast, so BMW Michelin all have one of their largest manufacturing plants, right outside of Spartanburg. I think all the x five series beamers in the world are made here in this BMW plant. Which is beautiful. Yeah. So like you drive by it as it's as gorgeous setup. So really, really cool. And I think that's driven, this workforce class of tenants that you would see, of course, there's 10 colleges in Spartanburg. And if you were to visit Greenville, you're like, oh, man, this place is poppin. Like, there's Michelin star restaurants. In a beautiful downtown, you go to Spartanburg, there's like, you know, mom and pops, Biscuit Company, you know. But what you want to see, and from an investor's perspective, which I think looks good, is right downtown, is this brand new five star hotel, super swanky, beautiful rooftop, you walk into it, and you're like, oh, there's money here. Something's happening. And so to me, that says that a lot of these development dollars that have been looking around different GEOS here in South Carolina, finally, have seen Oh, Spartanburg is a super viable market, I would say maybe it's like Greenville, 15 years ago. And talk quick numbers. Whereas if you were in Greenville, your three two is 250,000. Your three two here is going to be a buck 50. So I mean, we're talking about $100,000. And price changes now that is reflected in the rent rates. That three two in Greenville is definitely a 1550 1695 monthly rent products. That same three two here in Spartanburg, you know, you are going to be looking at like 900 to $1,200. And I think that's just positioned on the type of tenant that we're commonly seeing here. But inventory is easier, you're not going to have such a saturation of buyers unless bidding wars. So I'm big fan and pro tip, bing, bing, bing, for everybody out there listening, I think, I don't know if you're gonna make that a sound but I'll do my own AdWords. I think that you know, me and Alex like, you know, we're we're we have a large acquisition base for different companies. And we're last two years has been a gauntlet with interest rates at 2.3%. Back in January of 2021. As of this year, this month, I just checked really like 5.6. And what we're seeing when we're checking foreclosure lists, we're looking at so many different counties across about 30 Different in essays is things are doubling every single month as far as foreclosures, as far as the evictions that are actually being filed in process. So what that means for you guys, as investors in the audience of the podcast is you get your cash ready. I think the bidding wars are the are finally starting to water down. So whether it is green, or whether it is Spartanburg, you're gonna see a lot more inventory and I think you're gonna have a lot more purchasing power, especially if you're coming with some kind of liquid cash on the deal.   Okay, good to know and what areas of Spartanburg really excites you.   You know Spartanburg,   if you made your number one call for Greenville, what's your number one call for Spartanburg   easy shot right in the heart of Gaston. Gaffney is just a subset right out of Spartanburg, you know I think Spartanburg is old enough to where you can put a stake downtown, though a 30 mile radius around it, and go shopping. That's how I would look on Zillow. But Gaffney in particular, a sub market really great, right on.   And if someone is coming into the South Carolina Market, just in general, or maybe these two markets specifically, what things should they be aware of? What's kind of common practice par for the course, like as an example out in California, we have termites, and so if you see a little bit of termite damage, that's not the end of the world, you can get it fixed, depending of course, about where it is and how pervasive it is. But what are some things that people should expect to see that might be red flags in their home market, that they shouldn't be too worried about?   Let's see around here. One of the more common things that, you know, becomes concerning, I mean, it comes concerning to anybody, but it is pretty normal. It's just more foundational issues. You know, having cracks in the foundation, unfortunately, is normal. But you know, when and I don't know how it is in California, but I know the second somebody sees you know, foundation cracks and stuff like that. It's definitely it becomes something very worrying. But from our perspective, we're like, look, this is normal. You know, we there's plenty of companies don't get me wrong, there are expensive, but there are plenty of companies that can go and help remediate that. At However, even at that point, you know, it's pretty easy to gauge, especially on the inspection reports how severe it's going to be. As long as it's nothing that's like, overall, structurally is going to be concerning, then we don't see it being a big deal just because it is normal. But again, that's from our perspective, we've never seen anything major come up. And if we do, you know, we were able to read through the inspection report and say, you know, hey, maybe we should get one of these guys out here from you know, foundation companies go have a look. But outside of that, from our perspective, that's fairly normal on any house, you end up going under contract on.   Yeah, totally agree with Alex there, we get all the crazy questions to Michael. A lot from this, this Cali investors are coming in even New York people. I'd say like, every time we have a California guy or girl, which we love, y'all, and we've even had a couple of really amazing people come meet me and Alex, here in South Carolina, from the properties that we've helped acquire. So shout out to all those guys, but they're always like, doing the hurricane insurance or like Ardea tornadoes, which is a regular thing to ask the Dow none of that, you know, soccer right, super chill, you know, especially Columbia. We're landlocked, you know, Charleston, definitely, you're gonna have hurricanes. But Greenville, it's good. I think on average is like five inches of snow, which is hit or miss. So very mild climate, and even sort of changing that question of as globally for South Carolina as an outdoor investor, what I would say to make it interesting is like, follow football. It was just about, you know, football, I think is really important to the nature of these different cities. So you know, Clemson University, if you're paying attention to that college, when they were rockin, it created this huge investment opportunity like massive, I cannot express how big the in real estate investment opportunity that was created offset football program. And it's the same thing with the Charlotte Panthers. They're building a brand new practice stadium and Rock Hill, investors are looking at these different data metrics. And even in Columbia, South Carolina with the University of South Carolina's football program is I would just pay attention to those sorts of fun monikers. And that's just another lens to look at an investing and what is important to that specific Geo. And those are just one of the very relatable things here in the South Carolina Market.   Now, that makes total sense. I know one of our other coaches, Tom Schneider, he loves looking at sports teams, and where they're moving and where they're building stadiums, because that's a huge, huge indicator, like you mentioned about like the hotel, big money going into an area. That's great. That's great. I'm curious to know, from your guys's perspectives, what should buyers be aware of how can they be more competitive? And how can they work better with you all and your teams to be competitive and win offers?   Well, so I'll actually say from my perspective, just to kind of give my quick little two cents, because we do see this daily. But our biggest thing is, you know, we've got a team of people that are behind, you know, the whole coordination piece, our number one goal is to get offers out the door at this point is kind of like you got to unfortunately, this isn't like it was two years ago, maybe you can make an offer on a house. And you know, there's only two other offers on it. Now. It's like you make an offer on a house. And now there's about 20 to 30 other other offers on it when you consider in these bigger markets like Columbia, Greenville, and Spartanburg. This is where all the big institutional guys are. And so these big institutional guys are buying in cash, which means you know, if you're buying through financing, it's going to make it very, very difficult to be competitive, especially with a lot of these guys doing, you know, three day diligence, five day diligence, which is something we don't really recommend, mainly because you know, it's very difficult to even get anybody out there and then get a report back. So our biggest thing is and kind of what we we feel like we can control on our end is the amount of offers that actually do go out. So instead of just pinpointing and finding, like, Hey, this is my favorite property, I want to try to win just this one. Our goal is, look, you just got to start, you know, shooting out offers, which is what our team is capable of doing. And then just hope that one sticks in don't get me wrong, obviously, we want the offers to be calculated. But you know, if you kind of get this tunnel vision and try to purchase one house and try to win that one house, you're you're going to be disappointed. There's nothing wrong with just trying to shoot out some offers. That's what our team can do. And all you got to do is just let us know where you go. Obviously go to roofstock and just start clicking on. Hey, I want to make an offer here. I want to make an offer here. But to your point, I mean people are getting over bid. The market right now is kind of unfair just because of these institutional guys. So if there's anything we could at least just give somebody as a takeaway is just make offers. Right now it's a numbers game and hopefully one will stay Pick, but you'll be a lot more likely to stick something than you would if you just try to, you know, kind of become narrow, narrow vision and try to make one offer at a time. It's just going to make it very, very difficult which is with with the way the market is now.   Yeah, makes total sense. Well, sir, I agree. That's perfect. Yes. Awesome. Well, guys, any final thoughts, tips, tricks, tidbits for folks that are listening things you think you want people to be aware of, of South Carolina Market?   You know, I think the, you know, quick sentiment, you know, to leave with you guys out there is, you know, me and Alex have been doing this for quite some time. I know, we're, we're young in blood, but we're old and experience, we're, you know, probably pass or 25th 100, you know, transaction, we've been a part of all these have been investment base. So we're not a residential agent. We're both brokers. So we really have put this as our passion, and our our life loads to support our families. So I think being a resource for you guys, your boots on the ground, providing all of our resources, we do our own flips. And we know the headaches with the flips, you know, we've gone through several, many several Renaud teams, and we've had to create processes and procedures to make sure that we're hitting our numbers and our timelines, and all of that experience, and physical resource, all these teams will be more than happy to open up that toolbox for you guys. Same thing with lenders, you know, dealing with, you know, tons of roofstock, transactions and ELTs. And otherwise, you know, we've pinpointed the best of the best. So, that being said, you know, I'm really, really proud of the team, Alex has helped create, the toolbox that we pieced together, and the family that we met at roofstock. And we want you guys to dig in the toolbox. Come and play. And I think we do it a little different. And that's what makes us stand out. I think, not just selecting property by property like Alex's was saying, Look anywhere look on Craigslist, Zillow, you know, wherever you want to and send us five properties and we don't mind drafting up five offers going out fishing, and if one hits great if several hit, you know, buy them all or pick the best one and we can drop during due diligence. You know, the biggest thing and I will put this star on our chest is we've never lost earnest money in our entire career. And that's because that's pretty impressive. The systems and the communication, you know, that's, that's over 2000 deals we've gone we've never lost it once and I remember Alex was like, Dude, we're never going to because he's, he's come from that consultancy background he has processes and automations to protect you guys and so love to show you these features, talk shop Let's rock and roll and really appreciate everything   Right on. What's the best way for folks to get in touch with you guys?   It's gonna be acquisitions@evernest.co so evernest.co And how I would like to do it is just shoot us an email and the team will set you up a call with me and Alex if you want to just chit chat or if you just want to jump into the rain like email five properties and say hey, I want to run these through the byo P program we Russa heard your podcast It was very strange.   And and we'll hook you up man this is like getting smarter. So that's a you know that's a sale how easy it is and we'd love to show you South Carolina. Another quick thing as you know, me and Alex do this across about probably like 10 states now you know we're from Texas, to Florida and about the southeast coastline. And I still very much like South Carolina and the data shows it has a lot of fruit. So come and join us and let's get financially free   Right on well thank you for taking the time hanging out with me I really appreciate it and can't wait to see we both go from here.   Michael you're the greatest, Pierre back there driving the ship Thank you sir. And to everybody tuning in. Keep catching the next episodes and good luck investment.   Right on, thanks guys. Talk soon.   See ya.   Okay, everyone, that was our episode A big thank you to Matt and Alex for taking the time hanging out with me and giving us all a driving tour of Spartanburg and Greenville. Definitely, definitely two markets that are worth checking out. As always, if you liked the episode, feel free to leave us a rating or review. Those are super helpful for us, and we look forward to seeing in the next one. Happy investing

Episode: 238 Title: Dropped into a City Not Knowing a Soul. Let's Rock and Roll. Host: Michael J. Maher Guest: Melissa Kadrmas Description: Are you new to your area and are in a sales position? Don't miss this episode to learn how Melissa Kadrmas moved across the country to start a new financial planning business. Plus she shares all the steps she took and the quick success she's seen!  Link to our YouTube channel to see Melissa's background:  Get Referrals YT Channel (7L) Referral Strategies and Podcast Topics: Connecting with Connectors, Database, Events Special Offer: Join thousands of referral based business owners inside our Generosity Generation group! Just go to www.JoinGenGen.com

Episode: 238 Title: Dropped into a City Not Knowing a Soul. Let's Rock and Roll. Host: Michael J. Maher Guest: Melissa Kadrmas Description: Are you new to your area and are in a sales position? Don't miss this episode to learn how Melissa Kadrmas moved across the country to start a new financial planning business. Plus she shares all the steps she took and the quick success she's seen!  Link to our YouTube channel to see Melissa's background:  Get Referrals YT Channel (7L) Referral Strategies and Podcast Topics: Connecting with Connectors, Database, Events Special Offer: Join thousands of referral based business owners inside our Generosity Generation group! Just go to www.JoinGenGen.com

Tonight we are going to tell you a tale. A superb tale. A tale as old as time that takes us from the beginnings of civilization until today. This tale will thrill you and chill you. It may elicit feelings of dread and sadness. It may make you angry.  At times it may make you uneasily laugh like the friend at school that was kicked in the balls but couldn't show his weakness. It's a subject that people continually argue about and debate with savage ferocity. Tonight we are talking about executions! We'll talk about the methods and the reasons behind executions throughout the years. Then we'll talk about some famous executions, as well as some of the more fucked up ones. And by fucked up, we mean botched. Bad stuff. This episode isn't meant to be a debate for or against executions but merely to discuss them and the crazy shit surrounding them. So with all that being said, Let's rock and roll!           Capital punishment has been practiced in the history of virtually all known societies and places. The first established death penalty laws date as far back as the Eighteenth Century B.C. in the Code of King Hammurabi of Babylon, which codified the death penalty for 25 different crimes.  The Code of Hammurabi was one of the earliest and most complete written legal codes and was proclaimed by the Babylonian king Hammurabi, who reigned from 1792 to 1750 B.C. Hammurabi expanded the city-state of Babylon along the Euphrates River to unite all of southern Mesopotamia. The Hammurabi code of laws, a collection of 282 rules, established standards for commercial interactions and set fines and punishments to meet the requirements of justice. Hammurabi's Code was carved onto a massive, finger-shaped black stone stele (pillar) that was looted by invaders and finally rediscovered in 1901. The text, compiled at the end of Hammurabi's reign, is less a proclamation of principles than a collection of legal precedents, set between prose celebrating Hammurabi's just and pious rule. Hammurabi's Code provides some of the earliest examples of the doctrine of “lex talionis,” or the laws of retribution, sometimes better known as “an eye for an eye the greatest soulfly song ever!   The Code of Hammurabi includes many harsh punishments, sometimes demanding the removal of the guilty party's tongue, hands, breasts, eye, or ear. But the code is also one of the earliest examples of an accused person being considered innocent until proven guilty. The 282 laws are all written in an “if-then form.” For example, if a man steals an ox, he must pay back 30 times its value. The laws range from family law to professional contracts and administrative law, often outlining different standards of justice for the three classes of Babylonian society—the propertied class, freedmen, and slaves.   A doctor's fee for curing a severe wound would be ten silver shekels for a gentleman, five shekels for a freedman, and two shekels for a slave. So, it was less expensive when you were a lower-class citizen. Penalties for malpractice followed the same scheme: a doctor who killed a wealthy patient would have his hands cut off, while only financial restitution was required if the victim was a slave. Crazy!   Some examples of the death penalty laws at this time are as follows:         If a man accuses another man and charges him with homicide but cannot bring proof against him, his accuser shall be killed. Holy shit.         If a man breaks into a house, they shall kill him and hang him in front of that same house.          The death penalty was also part of the Hittite Code in the 14th century B.C., but only partially. The most severe offenses typically were punished through enslavement, although crimes of a sexual nature often were punishable by death. The Hittite laws, also known as the Code of the Nesilim, constitute an ancient legal code dating from c. 1650 – 1500 BCE. The Hittite laws were kept in use for roughly 500 years, and many copies show that other than changes in grammar, what might be called the 'original edition' with its apparent disorder, was copied slavishly; no attempt was made to 'tidy up' by placing even apparent afterthoughts in a more appropriate position.    The Draconian constitution, or Draco's code, was a written law code enforced by Draco near the end of the 7th century BC; its composition started around 621BC. It was written in response to the unjust interpretation and modification of oral law by Athenian aristocrats. Aristotle, the chief source for knowledge of Draco, claims that he was the first to write Athenian laws and that Draco established a constitution enfranchising hoplites, the lower class soldiers. The Draconian laws were most noteworthy for their harshness; they were written in blood rather than ink. Death was prescribed for almost all criminal offenses. Solon, who was the magistrate in 594 BCE, later repealed Draco's code and published new laws, retaining only Draco's homicide statutes.   In the 5th century B.C., the Roman Law of the Twelve Tables also contained the death penalty. Death sentences were carried out by such means as beheading, boiling in oil, burying alive, burning, crucifixion, disembowelment, drowning, flaying alive, hanging, impalement, stoning, strangling, being thrown to wild animals, and quartering. We'll talk more about that later. The earliest attempt by the Romans to create a code of law was the Laws of the Twelve Tables. A commission of ten men (Decemviri) was appointed (c. 455 B.C.) to draw up a code of law binding on patrician and plebeian and which consuls would have to enforce. The commission produced enough statutes to fill ten bronze tablets.    Mosaic Law codified many capital crimes. There is evidence that Jews used many different techniques, including stoning, hanging, beheading, crucifixion (copied from the Romans), throwing the criminal from a rock, and sawing asunder. The most infamous execution of history occurred approximately 29 AD with the crucifixion of that one guy, Jesus Christ, outside Jerusalem. About 300 years later, Emperor Constantine, after converting to Christianity, abolished crucifixion and other cruel death penalties in the Roman Empire. In 438, the Code of Theodosius made more than 80 crimes punishable by death.    Britain influenced the colonies more than any other country and has a long history of punishment by death. About 450 BC, the death penalty was often enforced by throwing the condemned into a quagmire, which is not only the character from Family Guy, and another word for dilemma but in this case is a soft boggy area of land. By the 10th Century, hanging from the gallows was the most frequent execution method. William the Conqueror opposed taking life except in war and ordered no person to be hanged or executed for any offense. Nice guy, right? However, he allowed criminals to be mutilated for their crimes.    During the middle ages, capital punishment was accompanied by torture. Most barons had a drowning pit as well as gallows, and they were used for major as well as minor crimes. For example, in 1279, two hundred and eighty-nine Jews were hanged for clipping coins. What the fuck is that you may be wondering. Well, Clipping was taking a small amount of metal off the edge of hand-struck coins. Over time, the precious metal clippings could be saved up and melted into bullion (a lump of precious metal) to be sold or used to make new coins. Under Edward I, two gatekeepers were killed because the city gate had not been closed in time to prevent the escape of an accused murderer. Burning was the punishment for women's high treason, and men were hanged, drawn, and quartered. Beheading was generally accepted for the upper classes. One could be burned to death for marrying a Jew. Pressing became the penalty for those who would not confess to their crimes—the executioner placed heavy weights on the victim's chest until death. On the first day, he gave the victim a small quantity of bread, on the second day a small drink of bad water, and so on until he confessed or died. Under the reign of Henry VIII, the number of those put to death is estimated as high as 72,000. Boiling to death was another penalty approved in 1531, and there are records to show some people cooked for up to two hours before death took them. When a woman was burned, the executioner tied a rope around her neck when she was connected to the stake. When the flames reached her, she could be strangled from outside the ring of fire. However, this often failed, and many were burnt alive.   In Britain, the number of capital offenses continually increased until the 1700's when two hundred and twenty-two crimes were punishable by death. These included stealing from a house for forty shillings, stealing from a shop the value of five shillings, robbing a rabbit warren, cutting down a tree, and counterfeiting tax stamps. However, juries tended not to convict when the penalty was significant, and the crime was not. Reforms began to take place. In 1823, five laws were passed, removing about a hundred crimes from the death penalty. Between 1832 and 1837, many capital offenses were swept away. In 1840, there was a failed attempt to abolish all capital punishment. Through the nineteenth and twentieth centuries, more and more capital punishments were abolished, not only in Britain but also all across Europe; until today, only a few European countries retain the death penalty.   The first recorded execution in the English American colonies was in 1608 when officials executed George Kendall of Virginia for supposedly plotting to betray the British to the Spanish. In 1612, Virginia's governor, Sir Thomas Dale, implemented the Divine, Moral, and Martial Laws that made death the penalty for even minor offenses such as stealing grapes, killing chickens, killing dogs or horses without permission, or trading with Indians. Seven years later, these laws were softened because Virginia feared that no one would settle there. Well, no shit.   In 1622, the first legal execution of a criminal, Daniel Frank, occurred in, of course, Virginia for the crime of theft. Some colonies were very strict in using the death penalty, while others were less so. In Massachusetts Bay Colony, the first execution was in 1630, but the earliest capital statutes did not occur until later. Under the Capital Laws of New England that went into effect between 1636-1647, the death penalty was set forth for pre-meditated murder, sodomy, witchcraft, adultery, idolatry, blasphemy, assault in anger, rape, statutory rape, manstealing, perjury in a capital trial, rebellion, manslaughter, poisoning, and bestiality. A scripture from the Old Testament accompanied early laws. By 1780, the Commonwealth of Massachusetts only recognized seven capital crimes: murder, sodomy, burglary, buggery, arson, rape, and treason. And for those wondering, The Buggery Act of 1533, formally An Act for the punishment of the vice of Buggerie, was an Act of the Parliament of England that was passed during the reign of Henry VIII. It was the country's first civil sodomy law.   The Act defined buggery as an unnatural sexual act against the will of God and Man. This term was later determined by the courts to include only anal penetration and bestiality.   The New York colony instituted the so-called Duke's Laws of 1665. This list of laws directed the death penalty for denial of the true God, pre-meditated murder, killing someone who had no weapon of defense, killing by lying in wait or by poisoning, sodomy, buggery, kidnapping, perjury in a capital trial, traitorous denial of the king's rights or raising arms to resist his authority, conspiracy to invade towns or forts in the colony and striking one's mother or father (upon complaint of both). The two colonies that were more lenient concerning capital punishment were South Jersey and Pennsylvania. In South Jersey, there was no death penalty for any crime, and there were only two crimes, murder, and treason, punishable by death. Way to go, Jersey Raccoons!   Some states were more severe. For example, by 1837, North Carolina required death for the crimes of murder, rape, statutory rape, slave-stealing, stealing banknotes, highway robbery, burglary, arson, castration, buggery, sodomy, bestiality, dueling where death occurs, (and this insidious shit), hiding a slave with intent to free him, taking a free Negro out of state to sell him, bigamy, inciting slaves to rebel, circulating seditious literature among slaves, accessory to murder, robbery, burglary, arson, or mayhem and others. However, North Carolina did not have a state prison and, many said, no suitable alternative to capital punishment. So, instead of building a fucking prison to hold criminals, they just made the penalty for less severe crimes punishable by death. What the shit, North Carolina?!?   The first reforms of the death penalty occurred between 1776-1800. Thomas Jefferson and four others, authorized to undertake a complete revision of Virginia's laws, proposed a law that recommended the death penalty for only treason and murder. After a stormy debate, the legislature defeated the bill by one vote. The writing of European theorists such as Montesquieu, Voltaire, and Bentham had a significant effect on American intellectuals, as did English Quaker prison reformers John Bellers and John Howard.   Organizations were formed in different colonies for the abolition of the death penalty and to relieve poor prison conditions. Dr. Benjamin Rush, a renowned Philadelphia citizen, proposed abolishing capital punishment. William Bradford, Attorney General of Pennsylvania, was ordered to investigate capital punishment. In 1793 he published “An Enquiry How Far the Punishment of Death is Necessary” in Pennsylvania. Bradford strongly insisted that the death penalty be retained but admitted it was useless in preventing certain crimes. He said the death penalty made convictions harder to obtain because in Pennsylvania, and indeed in all states, the death penalty was mandatory. Juries would often not return a guilty verdict because of this fact, which makes sense. In response, in 1794, the Pennsylvania legislature abolished capital punishment for all crimes except murder “in the first degree,” the first time murder had been broken down into “degrees.” In New York, in 1796, the legislature authorized construction of the state's first prison, abolished whipping, and reduced the number of capital offenses from thirteen to two. Virginia and Kentucky passed similar reform bills. Four more states reduced their capital crimes: Vermont in 1797 to three; Maryland in 1810, to four; New Hampshire in 1812, to two and Ohio in 1815 to two. Each of these states built state penitentiaries. A few states went in the opposite direction. Rhode Island restored the death penalty for rape and arson; Massachusetts, New Jersey, and Connecticut raised death crimes from six to ten, including sodomy, maiming, robbery, and forgery. Many southern states made more crimes capital, especially for slaves. Assholes.   The first profound reform era occurred between 1833-1853. Public executions were attacked as cruel. Sometimes tens of thousands of eager viewers would show up to view hangings; local merchants would sell souvenirs and alcohol. Which, I'm not sure if I hate or absolutely love. Fighting and pushing would often break out as people jockeyed for the best view of the hanging or the corpse! Onlookers often cursed the widow or the victim and would try to tear down the scaffold or the rope for keepsakes. Violence and drunkenness often ruled towns far into the night after “justice had been served.” People are fucking weird, dude. Many states enacted laws providing private hangings. Rhode Island (1833), Pennsylvania (1834), New York (1835), Massachusetts (1835), and New Jersey (1835) all abolished public hangings. By 1849, fifteen states were holding private hangings. This move was opposed by many death penalty abolitionists who thought public executions would eventually cause people to cry out against execution itself. For example, in 1835, Maine enacted what was in effect a moratorium on capital punishment after over ten thousand people who watched a hanging had to be restrained by police after they became unruly and began fighting. All felons sentenced to death would have to remain in prison at hard labor and could not be executed until one year had elapsed and then only on the governor's order. No governor ordered an execution under the “Maine Law” for twenty-seven years. Though many states argued the merits of the death penalty, no state went as far as Maine. The most influential reformers were the clergy, of course. Ironically, the small but influential group that opposed the abolitionists was the clergy.    Ok, let's talk about electrocution. Want to know how the electric chair came to be? Well, Electrocution as a method of execution came onto the scene in an implausible manner. Edison Company, with its DC (direct current) electrical systems, began attacking Westinghouse Company and its AC (alternating current) electrical systems as they were pressing for nationwide electrification with alternating current. To show how dangerous AC could be, Edison Company began public demonstrations by electrocuting animals. People reasoned that if electricity could kill animals, it could kill people. In 1888, New York approved the dismantling of its gallows and the building of the nation's first electric chair. It held its first victim, William Kemmler, in 1890, and even though the first electrocution was clumsy at best, other states soon followed the lead.   Between 1917 and 1955, the death penalty abolition movement again slowed. Washington, Arizona, and Oregon in 1919-20 reinstated the death penalty. In 1924, the first execution by cyanide gas took place in Nevada, when Tong war gang murderer Gee Jon became its first victim. Get this shit. The frigging state wanted to secretly pump cyanide gas into Jon's cell at night while he was asleep as a more humanitarian way of carrying out the penalty. Still, technical difficulties prohibited this, and a special “gas chamber” was hastily built. Other concerns developed when less “civilized” methods of execution failed. In 1930, Mrs. Eva Dugan became the first female to be executed by Arizona. The execution was botched when the hangman misjudged the drop, and Mrs. Dugan's head was ripped from her body. More states converted to electric chairs and gas chambers. During this time, abolitionist organizations sprang up all across the country, but they had little effect. Several stormy protests were held against the execution of certain convicted felons, like Julius and Ethel Rosenberg, who were convicted of spying on behalf of the Soviet Union. The couple was convicted of providing top-secret information about radar, sonar, jet propulsion engines, and valuable nuclear weapon designs. At that time, the United States was supposedly the only country with nuclear weapons. Convicted of espionage in 1951, they were executed by the United States federal government in 1953 in the Sing Sing correctional facility in Ossining, New York, becoming the first American civilians to be executed for such charges and the first to receive that penalty during peacetime. However, these protests held little opposition against the death penalty itself. In fact, during the anti-Communist period, with all its fears and hysteria, Texas Governor Allan Shivers seriously suggested that capital punishment be the penalty for membership in the Communist Party.   The movement against capital punishment revived again between 1955 and 1972.   England and Canada completed exhaustive studies which were largely critical of the death penalty, and these were widely circulated in the U.S.  Death row criminals gave their moving accounts of capital punishment in books and films. Convicted robber, kidnapper, and rapist Caryl Chessman, published “Cell 2455 Death Row” and “Trial by Ordeal.” Barbara Graham's story was utilized in the book and movie “I Want to Live!” after her execution. She was executed in the gas chamber at San Quentin Prison on the same day as two convicted accomplices, Jack Santo and Emmett Perkins. All of them were involved in a robbery that led to the murder of an elderly widow.  Television shows were broadcast on the death penalty. Hawaii and Alaska ended capital punishment in 1957, and Delaware did so the following year. Controversy over the death penalty gripped the nation, forcing politicians to take sides. Delaware restored the death penalty in 1961. Michigan abolished capital punishment for treason in 1963. Voters in 1964 abolished the death penalty in Oregon. In 1965 Iowa, New York, West Virginia, and Vermont ended the death penalty. New Mexico abolished the death penalty in 1969.   The controversy over the death penalty continues today. There is a strong movement against lawlessness propelled by citizens' fears of security. Politicians at the national and state levels are taking the floor of legislatures and calling for more frequent death penalties, death penalties for more crimes, and longer prison sentences. Those opposing these moves counter by arguing that harsher sentences do not slow crime and that crime is slightly or the same as in the past. FBI statistics show murders are now up. (For example, 9.3 persons per 100,000 were murdered in 1973, and 9.4 persons per 100,000 were murdered in 1992, and as of today, it's upwards of 14.4 people per 100,000. This upswing might be because of more advanced crime technology, as well as more prominent news and media.   Capital punishment has been completely abolished in all European countries except for Belarus and Russia, which has a moratorium and has not conducted an execution since September 1996. The complete ban on capital punishment is enshrined in the Charter of Fundamental Rights of the European Union (EU). Two widely adopted protocols of the European Convention on Human Rights of the Council of Europe are thus considered a central value. Of all modern European countries, San Marino, Portugal, and the Netherlands were the first to abolish capital punishment, whereas only Belarus still practices capital punishment in some form or another. In 2012, Latvia became the last EU member state to abolish capital punishment in wartime.   Ok, so now let's switch gears from the history of capital punishment and executions in general and get into what we know you beautiful bastards come here for. Let's talk about some methods used throughout the years, and then we'll talk about some famous executions and some fucked and messed up ones.   Methods:   We've discussed a few of these before, but some are so fucked up we're going to discuss them again.   Boiling To Death:   A slow and agonizing punishment, this method traditionally saw the victim gradually lowered — feet-first — into boiling oil, water, or wax (although uses of boiling wine and molten lead have also been recorded).   If the shock of the pain did not render them immediately unconscious, the person would experience the excruciating sensation of their outer layers of skin, utterly destroyed by immersion burns, dissolving right off their body, followed by the complete breakdown of the fatty tissue, boiling away beneath.   Emperor Nero is said to have dispatched thousands of Christians in this manner. At the same time, in the Middle Ages, the primary recipients of the punishment were not killers or rapists but coin forgers, particularly in Germany and the Holy Roman Empire. In Britain, meanwhile, King Henry VIII introduced the practice for executing those who used poison to commit murder.   Shockingly, the practice is believed to have been carried out as recently as 2002, when the government of Uzbekistan, led by Islam Karimov, was alleged to have tortured several suspected terrorists to death by boiling.   The Blood Eagle:   A technique ascribed to ancient Norse warriors, the blood eagle, mixed brutality and poetic imagery that only the Vikings could. First, the victim's back would be hacked open, and the skin ripped apart, exposing the spinal column.   The ribs would then be snapped from the spine and forcibly bent backward until they faced outwards from the body, forming a pair of bloody, shattered eagle's wings. As a horrifying finale, the lungs would then be pulled from the body cavity and coated with stinging salt, causing eventual death by suffocation.   There is some question whether this technique was ever actually used as the only accounts come from Norse literature. Odin did this shit, you know it.   Several scholars claim that the act we know of today is simply a result of poor translating and misunderstands the strong association of the eagle with blood and death in Norse imagery. That said, every account is consistent in that in each case, the victim is a nobleman being punished for murdering his father.   The good news for any poor soul who might have suffered this brutal death? The agony and blood loss from the initial wounds would probably have caused them to pass out long before the lungs were removed from their bodies.    Impalement:   Most famously used by Vlad the Impaler, 15th-century ruler of Wallachia (in present-day Romania) and inspiration for Count Dracula, the act of impalement has a long, grim history. While images tend to depict people skewered through the midsection and then held aloft — in a manner that would almost certainly bring about a rapid death — the actual process was a much longer, horrifically drawn-out ordeal.   Traditionally, the stake would be partially sharpened and planted, point up, in the ground. The victim would then be placed over the spike as it was inserted partway into the rectum or vagina.   As their body weight dragged them further onto the pole, the semi-greased wooden stake would force its way up through their body, piercing organs with agonizing slowness as it eventually penetrated the entire torso, finally tearing an exit wound through the skin of the shoulder, neck or throat. Holy shishkabob. Or bill. Or Karen.   The earliest records of the torture come from 1772 B.C. in Babylon, where the aforementioned King Hammurabi ordered a woman be executed in this way for killing her husband. But its use continued until as recently as the 20th century when the Ottoman government employed the technique during the Armenian genocide of 1915-1923. Which is super fucked up.   According to some accounts, it could take the victim — exposed, bleeding, and writhing in tormented agony — as long as eight whole days to die. Oh my hell!   Keelhauling:   Walking the plank might not be the most pleasant of deaths, but it seems moderately more humane than the other favored maritime punishment of keelhauling.   A punishment that often ended in death due to the severity of the wounds sustained (or was simply carried out until the point of death), it saw the victim, legs weighted and suspended from a rope, dropped from the bow of the ship, and then rapidly pulled underwater along the length of the hull — and over the keel (the beam that runs longitudinally down the center of the underside to the stern.   In the age of old, old wooden sailing ships, the hull of a vessel would generally be coated in a thick layer of barnacles, whose shells could be rock hard and razor-sharp.   As the drowning sailor was yanked relentlessly through the saltwater, these barnacles would strip the skin from his body, gouging out raw chunks of flesh and even, by some accounts, tearing off whole limbs or severing the head.   If the sailor was still alive, they might be hung from the mast for 15 minutes before going in again. In some cases, the victim would have an oil-soaked sponge — containing a breath of air — stuffed into their mouth to prevent a “merciful” drowning.   Employed mainly by the Dutch and the French from the 1500s until it was abolished in 1853, accounts of its use date back to Greece in 800 B.C.   The Roman Candle:   Many of the worst execution methods ever devised involve fire — from burning witches at stake in medieval Britain to roasting criminals alive in the hot metal insides of the brazen bull in Ancient Greece — but few match the sheer lack of humanity as the Roman Candle.   A rumored favorite of the mad Roman Emperor Nero, this method saw the subject tied to a stake and smeared with flammable pitch (tree or plant resin), then set ablaze, slowly burning to death from the feet up.   What sets this above the many other similar methods is that the victims were sometimes lined up outside to provide the lighting for one of Nero's evening parties.   Being Hanged, Drawn, And Quartered:   First recorded in England during the 13th century, this unusually extreme — even for the time — mode of execution was made the statutory punishment for treason in 1351. Though it was intended to be an act of such barbarous severity that no one would ever risk committing a treasonous act, there were nevertheless plenty of recipients over the next 500 years.   The process of being hanged, drawn, and quartered began with the victim being dragged to the site of execution while strapped to a wooden panel, which was in turn tied to a horse.   They would then experience a slow hanging, in which, rather than being dropped to the traditional quick death of a broken neck, they would instead be left to choke horribly as the rope tore up the skin of their throat, their body weight dragging them downwards.   Some had the good fortune to die at this stage, including the infamous Gunpowder Plot conspirator Guy Fawkes, who ensured a faster death by leaping from the gallows.   Once half-strangled, the drawing would begin. The victim would be strapped down and then slowly disemboweled, their stomachs sliced open, and their intestines and other significant organs hacked apart and pulled — “drawn” — from the body.   The genitals would often be mutilated and ripped from between their legs. Those unlucky enough to still be alive at this point might witness their organs burned in front of them before they were finally decapitated.   Once death had finally claimed them, the recipient's body would be carved into four pieces — or “quartered” — and the parts sent to prominent areas of the country as a warning to others.   The head would often be taken to the infamous Tower of London, where it would be impaled on a spike and placed on the walls “for the mockery of London.”   Rat Torture:   As recently depicted in that horrible show, Game Of Thrones, rat torture is ingenious in its disgusting simplicity. In its most basic form, a bucket containing live rats is placed on the exposed torso of the victim, and heat is applied to the base of the bucket.   The rats, crazy with fear from the heat, tear and gnaw their way into the abdomen of the victim, clawing and ripping through skin, flesh, organs, and intestines in their quest to escape.   Possessing the most powerful biting and chewing motion of any rodent, rats can make short work of a human stomach. Along with the unimaginable pain, the victim would also suffer the sick horror of feeling the large, filthy creatures writhing around inside their guts as they died.   While associated with Elizabethan England — where the Tower of London was said to have housed a “Dungeon of Rats,” a pitch-black room below high watermark that would draw in rats from the River Thames to torment the room's inhabitants — the practice has been used far more recently.   General Pinochet is said to have employed the technique during his dictatorship of Chile (1973-1990), while reports from Argentina during the National Reorganization Process in the late 1970s and early '80s claimed victims were subjected to a version in which live rats — or sometimes spiders — were inserted into the subject's body via a tube in the rectum or vagina….yep.   Bamboo Torture   Forcing thin shards of bamboo under the fingernails has long been cited as an interrogation method, but bamboo has been used to creatively — and slowly — execute a person, too. Allegedly used by the Japanese on American prisoners of war, it saw the victim tied down to a frame over a patch of newly sprouting bamboo plants.   One of the fastest-growing plants in the world, capable of up to three feet of growth in 24 hours, the sharp-tipped plants would slowly pierce the victim's skin — and then continue to grow. The result was death by gradual, continuous, multiple impalements, the equivalent of being dropped on a bed of sharpened stakes in terrible slow motion.   Despite the practice having roots in the former areas of Ceylon (now Sri Lanka) and Siam (now Thailand) in the 19th century, there are no proven instances of it being used during WWII.   It's certainly possible, however, and it has been shown that the technique, among the worst execution methods ever, works: A 2008 episode of MythBusters found that bamboo was capable of penetrating a human-sized lump of ballistic gelatin over three days.   https://m.imdb.com/list/ls059738828/

 Find out how you can create more impact on your business and team for only half the drama and less stress Understand why your company can't always depend on you Learn how you can ditch the poor entrepreneur with a decent and rich company and unlock your freedom and fulfill your potential Resources/Links: Wanting to Find Out How You Can Become the Best CEO Your Business and Team Deserves? Learn more about why it's essential for you to have a CEO system in place to create more impact for lesser drama: danielmarcos.co/impact-x-workbook Summary Have you been feeling overwhelmed, anxious, and constantly exhausted when it comes to handling your business? Are you struggling with trying to find the best system for your business that will need less of you? Do you want to know how to become the best CEO your business and team deserve without compromising your freedom? Daniel Marcos is the Co-Founder and CEO of Growth Institute, the leading online executive education company for C-level executives at fast-growing firms. In this episode, Daniel shares how to become the best leader for your business and team without the drama, the stress, and the hustle. He also talks about the importance of having time for yourself while sharing his morning ritual that may help you get your mind and body ready for the day. Check out these episode highlights: 01:07 – Daniel's ideal client: “It's usually an entrepreneur, CEO, that does, at least, have a million dollars in revenue or up. And our ideal client does between $1,000,000 and $50,000,000 in revenue.” 01:19 – Problem Daniel helps solve: “Usually, we think that the more we scale the company things are going to get easier, and they get harder. I've been an entrepreneur for 23 years. I've been scaling companies. And I know how much drama that creates.” 01:53 – Typical symptoms that clients experience before reaching out to Daniel: “They are overwhelmed, working 12 hours a day, six to seven days a week, not having enough cash. And they're having a decent rich company with a poor entrepreneur. We see that a lot.” 03:06 – Common mistakes that people make before they find Daniel's solution: “They build a company that depends on them. They build a company that it's used to for them to go and make rain or save the day. And usually, it feels great because you feel very proud of yourself because you get things done, but you don't have a life.” 03:50 – Daniel's Valuable Free Action (VFA): “The first thing is they have to start with a good morning ritual. I always wake up two hours before my kids or my wife wakes up. And I dedicate two hours for me. I do exercise. I learn something I need to learn every day.” 06:08 – Daniel's Valuable Free Resource (VFR): Check out Daniel's Workbook: danielmarcos.co/impact-x-workbook 06:58 – Q: Why is it important to scale? A: Human beings need to grow. And, by the way, it's not about scaling revenue all the time. It's sometimes about scaling profitability. Tweetable Takeaways from this Episode: “For you to build a great company, you first have to build a great team. And for you to build a great team, you have to become a great leader.” -Daniel MarcosClick To TweetTranscript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Welcome, everyone, to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from little Castaways Beach in Queensland, Australia, joined today by Daniel Marcos. Daniel, good day from down under. A very warm welcome, sir. Where are you hanging out? Daniel Marcos 00:22 Thank you, Tom. I'm from Austin, Texas. Tom Poland 00:25 Austin, Texas. Keep Austin weird. I tell you that the number of interesting people that Austin produces is completely disproportionate to the rest of the US. It's a very interesting place. Daniel Marcos 00:36 And it's correct! It's a great town. It's great for entrepreneurs. Amazing entrepreneurs! Tom Poland 00:40 Terrific spot. For those of you who don't know Daniel, he's the co-founder and CEO of Growth Institute, the leading online executive education company for C-level executives at fast-growing firms. And that brings us down quite nicely to the title which is, “How the Best CEOs Make 10x the Impact but with Half the Drama”. Fascinating value proposition! Let's rock and roll. Daniel, our time starts now, sir. Question number one is who is your ideal client? Daniel Marcos 01:07 So it's usually an entrepreneur, CEO, that does, at least, have a million dollars in revenue or up. And our ideal client does between $1,000,000 and $50,000,000 in revenue. Tom Poland 01:16 Perfect. Thank you. So what's the problem you solve for them? Daniel Marcos 01:19 So usually, we think that the more we scale the company things are going to get easier, and they get harder. I've been an entrepreneur for 23 years. I've been scaling companies. And I know how much drama that creates. So I'm helping give freedom to entrepreneurs, so they could really enjoy the ride. Killing a company should be fun, and we help them be able to do that. Tom Poland 01:38 Perfect, well-articulated! Question number three, typical symptoms that your ideal client is going to be experiencing before they find your solution. What's going on in their business? What's going on in their life? It's kind of like, give us a heads up on what they're experiencing that would give them a clue that they need to talk with you. Daniel Marcos 01:53 So they are overwhelmed, working 12 hours a day, six to seven days a week, not having enough cash. And they're having a decent rich company with a poor entrepreneur. We see that a lot. A lot of family issues because they're so focused on a company that they don't have a balanced life. And, usually, they feel all the problems recited to them. Whenever there's drama in the company, they have to save the day. And we try to help them build a team, get the right resource strategy, for them not to save the day every day. They just build a company that operates without them. Tom Poland 02:32 That must feel like quite a transformation for them in terms of the load they're carrying. Daniel Marcos 02:36 Some years ago, I had an- example. A client came to me and said, “Hey, I do $7 million dollars. I have enough money. I just haven't been able to go on vacation for three years. So help me go on vacation.” Tom Poland 02:47 Yes. Okay. Big difference. So we're talking about growth-oriented individuals who already have significant success as evidenced by their revenue. So they're going to be trying stuff to solve these problems. Question four, and we've got five minutes left, what are some of the common mistakes that your ideal clients have made before they find your solution? Daniel Marcos 03:06 They build a company that depends on them. They build a company that it's used to for them to go and make rain or save the day. And usually, it feels great because you feel very proud of yourself because you get things done, but you don't have a life. You don't enjoy the ride! So the first thing we have to do is be able to liberate the entrepreneurs and help them build a company that operates without them. And that's freedom! That's when you really gain freedom. Tom Poland 03:34 Yes, indeed. Perfect! Well described. Thank you for that. Question number five, a valuable free action. So this one's like a top tip that someone could take, take a step forward on the journey towards freedom and more fulfillment and more fun, not going to solve the whole problem, but where could they start? Daniel Marcos 03:50 So the first thing is they have to start with a good morning ritual. I always wake up two hours before my kids or my wife wakes up. And I dedicate two hours for me. I do exercise. I learn something I need to learn every day. If I wake up, turn off the alarm, run, rush to take my kids to school, whatever, go to the office, I'm going to have a lot of drama in my day. I want to wake up and have an amazing two hours, gain a lot of energy, focus, meditate, learn something, get a good cup of coffee. And when my kids and my wife wake up and the day starts, I'm ready to give value to the world. Start with that. But then putting the right pieces together of the puzzle, to have a company that really scales without them. Tom Poland 04:33 Can you tell us a little bit more about those pieces because I'm intrigued when we have time? Daniel Marcos 04:37 So I really believe that for you to build a great company, you first have to build a great team. And for you to build a great team, you have to become a great leader. The best team members or companies want to follow amazing entrepreneurs. And the only way you're going to build a great company is if first, you build a great team. So you have to focus on yourself, then focus on building a team, and then focus on building a company. And then we have built that grid of 48 things of what you have to do in your company to be able to build a scalable company. And here, let me kind of break down this. I've done non-trivial for 23 years. I've scaled companies. But I've been a CEO for the last 30 years. And people always come to me and say, like, “What's the most important book I need to read?” And I were like, “That's like going to a doctor and say, ‘Give me the strongest medicine?'” No! They have to understand why are you here. Your age? All these kinds of things to give you the right prescription. The same thing happens with the business. I believe there are 48 fundamental things you have to do to scale a business. And it depends on a solution on what problem are you having. What stage is your company and the rest? Tom Poland 05:45 Right. Yep. Prescription without diagnosis is malpractice. So same deal. Thank you, sir. Daniel Marcos 05:49 So I help them, give them a map of the 48 things, and they understand when going through the process. They will understand exactly what they have to do at that point. Tom Poland 05:57 So let's talk there. Question number six is all about sharing a valuable free resource. Where can we direct people to so they can find out more, perhaps, about some of those 48 things? Is there a landing page? Daniel Marcos 06:08 There's a PDF workbook that I explained how companies grow in stages like human beings. We're kids, babies, adolescents, now whatever. The same happens with companies. So I explain first how companies go on stages, then how you have to evolve as a leader to be able to scale a company, and I give the breakdown of the 48 things. And that's a free PDF. The link is going to be down here. It's danielmarcos.co/impact-x-workbook. And that will also invite you to a two-hour and a half free video. It's a course that I explained exactly how to go through the process. Tom Poland 06:42 This is comprehensive stuff, folks. And it's well thought out and you can find a lot more about it at danielmarcos.co/impact-x-workbook. Thank you for that, sir. Last question, 50 seconds left, what's the one question I should have asked you but didn't? Daniel Marcos 06:58 Why it's important to scale? Tom Poland 07:00 Why is it important to scale? 40 seconds. Daniel Marcos 07:03 Human beings need to grow. And, by the way, it's not about scaling revenue all the time. It's sometimes about scaling profitability. It's about scaling freedom. It's about scaling your time. Like we have to, as human beings, if we stop growing, we die. We have to feel that we're, all the time, getting better and growing. And we've seen companies that, when we start working with them, a lot of the team members have left because they stopped growing. If the company stopped growing, the best leaders want to live. Tom Poland 07:35 Perfect! Daniel Marcos 07:35 So you have to grow. Tom Poland 07:37 Daniel Marcos, thank you so much for your time and your insights. Daniel Marcos 07:42 Thank you. Tom Poland 07:42 Thanks for checking out our Marketing The Invisible podcast. If you like what we're doing here please head over to iTunes to subscribe, rate us, and leave us a review. It's very much appreciated. And if you want to generate five fresh leads in just five hours then check out www.fivehourchallenge.com.

It's Championship Weekend! Let's rock and roll! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

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This week we have STRONGSIDE Athlete Lindsey Hedlund on the show and it will be a round house kick of good information! Lindsey is a Blue belt in BJJ and she teaches women's self defense, she even did a class for our STRONGSIDE ladies! Jiu Jitsu has empowered Lindsey to empower others. Her story is amazing and she will share the journey of overcoming self doubt, limitations, and taking complete control of the goals you want to achieve. Let's rock and roll! www.the-strongside.com

In this episode of Itz Gametime, another guest joins the show. Tommy Fink, a fellow UT student and baseball player. To start, a new segment is introduced: “Itz Story Time.” Jett and Tommy recount a somewhat memorable event from this past baseball season. Then, Eric and Jett debate who will come out on top of the Nets-Bucks series. We also get Tommy's unique perspective on all of the illegal substances pitchers are using and what the MLB did to combat it. Also, Tommy gives his thoughts on his two favorite teams, the Colts and Phillies. Finally, “Itz Trivia Time” is back once again and this time it's Eric vs. Tommy for all the marbles. Let's Rock and Roll, Itz Gametime!

Today on the show I confess my sins against the muse and how life is testing my persistence, and Chris talks about the band KISS and discusses The Power of Fight. I have some great clips lined up for you today. Let's rock and roll!

Let's rock and roll with The STRONGSIDE Interns in Episode #11 of THE STRONGSIDE PODCAST! We have 2 wonderful interns completing an 8 week course to become coaches at STRONGSIDE. Get to know Ashley and Melissa as they share their experience so far. Let's keep rising the tides and get better, together! www.the-strongside.com

Hey STRONGSIDE Nation! I'm taking this podcast thing for a ride and testing out a clip. Let's rock and roll on the STRONGSIDE Podcast! www.the-strongside.com - Mitchel Black

wolfkeeperu.com Brijóna Blackk is the founder and CEO of The Blackk Marquet. A company that aims to bring vendors of “Blackk” origin together for an economic revolution. She realized the struggle to find Blackk vendors in her community and surrounding areas was not an isolated issue limited to her. So she is assembling a team of Blackk vendors from healthy lifestyle consultants to handymen. Get to know more about her and her Company! LEt's Rock and Roll as we Listen to this Episode!

Let's rock and roll, babyyyyy. This week, we brought along our friend Molly Henery ("Uterus Horror", Blogging Banshee, Fangoria, We Are Horror) to discuss this bananas sequel to a slasher classic.   Slumber Party Massacre 2 (1987) dir. Deborah Brock. "Courtney Bates, the younger sister of Valerie, and her friends go to their condo for a weekend getaway, but Courtney can't get rid of the haunting feeling that a supernatural rockabilly driller killer is coming to murder them all." (source: IMDB)

Fighting for Gender Equality During a CrisisToday I get to talk with a wonderful person about a wonderful topic: fighting for gender equality during a crisis. I bring you Romy Newman, co-founder and president at FairyGodBoss.What is FairyGodBoss? Well, Romy tells us that it is the largest career community for women. Founded 5 years ago, the platform aims to be an essential resource for women managing their careers.Fantastic, right? Let's rock and roll.Read the rest here.

Welcome back! Let's rock and roll!  Today we're talking about the spooky man on the other end of the phone, the kidnapped cheerleader, and her weeping twin sister.  We all want to be cradled in Elle Greenaway's arms. Follow us on Twitter @VeryLittleVogel Follow us on Instagram @UNSUBPod Follow Michelle on Instagram and Twitter @HoneyBWord Follow Nicole on Instagram @Screamicane

节目组: Music Bang Bang 音乐大爆炸 节目名称:ROCK N' ROLL开头曲 Long,Long Way to Go—Best of Def Leppard A:Hello everyone! Welcome back to Music Bang Bang from Voe foreign language radio station. This is Atlanta.M:And this is Mia.I've been hooked on rock music for some reason lately.A:Rock Music?Wow that's cool.M:Yeah,there're many kinds of rock music like Grunge,Hard Rock,Heavy Metal,Pop Metal and Punk.A:So which one do you prefer?M:The song we've just heard is Long，long way to go which is one of the Pop metal and my favorite.A:It's really nice.And there's a band I have to say.They could well represent rock music.I'm sure I don't need to say more.M:Yes!They are definitely Linkin Park!A:Today I'd like to recommend a softer song of them.Here we go,插曲1 Shadow of The Day—Linkin Park M:The song gave me a different impression of LinkinPark.A:Most of us just heard some I mpassioned songs of them.M:Yeah.As for me, Numb,In The End,Battle Symphony are always on my playlist.A:Except Linkin Park,who else do you like?M:Lana Del Rey!打雷姐！A:Summer time sadness!The most popular one!M:Others are also good to listen.A:She struggled for a long time in silence before she became very hot.M:And now,more and more people are addicted to Lana's unique voice and her pleasing appearance.A:Can't wait for your recommendation!M:Radio can give me a better feeling, sweet and salty.Let's rock and roll!插曲2 Summertime Sadness—Lana Del Rey M:Don't you cry tonight, I still love you baby.A:It reminds me of Gun N' Roses.M:OH,I love them!And this Don't you cry tonight appears so frequently .A: Guns N' Roses is an American hard rock band which was formed in Hollywood in 1985.M: They still remain the records of the highest album sales in American music historyA:Which is really amazing!It was 1980s-1990s is the peak period of the band.M:有评论认为：“他们带来了一个极端享乐主义的叛逆并复兴了硬摇乐界的朋克态度，让人想起早期的滚石。”A:This time we are bringing you a hard rock. It is named Sweet Child O' MineM:Let's come on closer to Gun N' Roses ,together!插曲3 Sweet Child O' Mine – Guns N' RosesA: This song we just shared is kind of furious.M:The prelude sounds like the sun rising.It make my heart starts going wild.A:That's cool! It recalled me that in their documentary，Slash said that this song was a casual exercise,.M:And then Izzy followed the rythem, and then the song formed.It was the instant I feel they are so merciless!A:Speaking of this, The Cranberries comes to my mind.M:Joe is the leading role now,it's a sweet,emotional song.A:当年滚石评选世界上最好的情歌时，小红莓的Joe入选；评价精辟：最好的情歌都是硬式摇滚的柔情歌曲。M: Actually Joe is not a real love song,it's written for her own grandpa：There was a time, I was so lonely…A: "People remember you after so many years, it sounds crazy," Dorothy said in an interview after her concert in China.M:It's not crazy. On January 15, 2018, all fans around the world are revisiting their familiar melody.A:They are smoothy,they are charming,they are the one in million.Just listen~结束曲 Joe - the cranberriesA:小红莓用硬式摇滚的柔情歌曲，诠释了最好的情歌。So many amazing songs today,which got me enchanted.Real Rock can be quiet ,but it has the most power.M：感谢收听我们的节目，更多精彩内容等待你的发现~.All：See you next time.节目监制：朱子业编辑：窦雪菲 周宇琦播音：窦雪菲 周宇琦制作：朱子业整合上传：侯泓锾审核：侯泓锾