Podcasts about cro conversion rate optimization

Send us a textIn this episode of the Better Brave podcast, I sit down with Mechi Mansilla, a seasoned copywriter, marketing strategist, and email marketing specialist with over 8 years of experience. Mechi has worked with industry-leading brands like Train with Joan, Shapermint, Krissy Cela, Michelle MacDonald, and Fiverr, contributing to over $100M in client revenue. She also hosts the podcast Acta Non Verba, where she shares actionable insights on marketing, freelancing, and entrepreneurship.Key Points Discussed:Defining Copywriting and its Role in MarketingSteps to Identify and Cultivate Your Brand VoiceWebsite Essentials for Business CredibilityOptimizing Social Media ImpactEnhancing Conversion Rates Through Website StrategiesAbout Mechi Mansilla: Mechi Mansilla is not just a marketing expert; she's also known for her energetic approach and creative insights. Her podcast, Acta Non Verba, serves as a platform where she empowers entrepreneurs with actionable advice on navigating the world of marketing and freelancing. Connect with Mechi and explore more of her work:Website: Mercedes MansillaInstagram: @mechimansillaYouTube: Mechi MansillaListen to Acta Non Verba on Spotify and Apple PodcastsFor a detailed CRO (Conversion Rate Optimization) checklist mentioned in the episode, you can access it here.Don't miss out on Mechi's expert advice and vibrant personality—tune in to this insightful episode!

Dans cet épisode, découvrez comment Thomas Giraud, CEO de The Deployer, une agence spécialisée dans le CRO pour Shopify, aide les e-commerçants à optimiser leur taux de conversion et leur panier moyen. Thomas partage les erreurs les plus fréquentes qu'il observe chez les e-commerces et qui freinent souvent leur développement. Voici les 4 erreurs citées pendant la vidéo : 00:00 Introduction 27:28 Erreur n°1 : Ne pas comprendre son audience 33:20 Erreur n°2 : Complexifier son funnel au lieu de le simplifier 40:02 Erreur n°3 : Ne pas maîtriser la pyramide de l'impact 54:18 Erreur n°4 : Faire des refontes sans objectif clair Nous expliquons clairement ce qu'est le CRO (Conversion Rate Optimization) et discutons des préoccupations courantes des e-commerçants, notamment concernant les campagnes Meta Ads et les stratégies d'optimisation de leurs sites Shopify. Thomas partage également des pistes de réflexion essentielles pour bien orienter ses stratégies CRO et mieux comprendre les attentes de ses clients. Éléments mentionnés dans la vidéo : Oma & Me : https://oma-and-me.com/ Asket : https://www.asket.com/fr Boku : https://www.helloboku.com/ Conférence CRO : https://www.youtube.com/watch?v=uj69LMUDKWI&t=1381s Et pour suivre les aventures de Thomas, vous pouvez : - Le suivre sur LinkedIn : https://www.linkedin.com/in/thmsgiraud/ - Découvrir The Deployer : https://www.the-deployer.fr/

We continue our EDGE Tool Series with Ryan Jones, Marketing at SEOTesting.com. This is a fantastic tool for A/B testing for your SEO efforts. We discuss Ryan's nearly decade-long tenure in digital marketing and his journey from apprenticeship to SEO expert. From embedding YouTube videos to boost blog traffic to meticulously controlled SEO experiments, Ryan shares strategies that have seen dramatic successes—and some surprising setbacks. Ryan underscores the value of using Google Search Console data to annotate changes and validate SEO modifications. Discover the significance of establishing a traffic baseline to effectively measure the impact of your tests and the balance needed between SEO, CRO (Conversion Rate Optimization), and user experience for optimal site performance. Plus, learn why split testing is the gold standard and how to achieve statistical significance on low-traffic pages. Don't miss out as we drive home the science behind controlled SEO experiments and the crucial role of post-test analysis Key Segments: [00:03:48]  Introduction to Ryan Jones [00:09:42] How does SEO Testing Differ from Traditional SEO Practices? [00:10:36]  SEO Testing Has Evolved [00:11:35]  The Scientific Methodology of SEO Testing [00:12:39]  Key Elements of a Controlled SEO Experiment [00:15:06] EDGE of the Web Title Sponsor: Site Strategics [00:17:52] Mitigation External Factors in SEO Testing [00:19:23]  How to Determine Appropriate Duration of a Test [00:22:09]  Time-based and Split Testing are Key SEO Methods [00:25:24] EDGE of The Web Sponsor: Wix Studio [00:30:05]   Inventory of the Site Being Tested: The Fingerprint [00:35:01]  Offer for our EDGE Listeners Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wixstudio Follow Our Guest Twitter: https://x.com/ryanjonesseo  LinkedIn: https://www.linkedin.com/in/ryan-g-jones/  YouTube: https://www.youtube.com/channel/UCIpsmfzYkmDF_zOXtHDyqpQ Resources Get your Free 14-Day Trial

CRO (Conversion Rate Optimization) es el proceso de mejorar un sitio web o una experiencia digital para aumentar la proporción de usuarios que realizan una acción deseada. Estas acciones suelen estar directamente relacionadas con los objetivos de tu sitio web o app pueden ser cosas tan obvias como: El objetivo es optimizar la experiencia del […] El episodio Episodio 290: Optimización de la conversión, con Sergio Simarro es un podcast de Un billete a Chattanooga.

Clients don't really want a pretty website…they want a 24/7 sales machine.You work hard creating beautiful designs that are built solid and have intentional messaging and copy…but how do you know all that work is paying off for your client?How do you measure results? How do you keep your clients coming back for ongoing work over and over again?Well, at the end of the day…one of the best ways is to offer some sort of CRO (Conversion Rate Optimization) as a service.But I'm sure you have a lot of questions on how to do this practically and how to sell it to clients so I can't think of anyone better to dig into this topic with than Leigh Scott, a conversion rate optimization specialist.As the founder of zainatain.com, a design and conversion consulting company, this is her bread and butter.We get into the weeds on this one including:Mapping out sales funnels for clientsMicro goals vs macro goalsCommon CRO metricsCreating a CRO roadmap for clientsSelling result-based CRO servicesA big thanks to Leigh for opening up her playbook on this one!If you want to learn more about CRO, she's the next industry expert who's doing a live training in my community Web Designer Pro! If you're catching this the week it comes out, you can join Pro and watch her presentation live, otherwise when you join, the replay with all links and resources will be available for rewatch on-demand for you.And be sure to check out the show notes for this page which has all the links and resources mentioned at joshhall.co/348View all Web Design Business Podcasts with show notes and full transcriptions at: https://joshhall.co/podcastWe just added new listening pathways on the Podcast Playlists page!

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Dans cet extrait, Simon de Moon Moon nous partage les 3 erreurs CRO (Conversion Rate Optimization) qu'il rencontre le plus fréquemment en e-commerce : La taglineLes avis clientL'organisation du menu_______________________________________ L'invité du jourSuivez Simon sur LinkedIn_______________________________________ LoyolySuivez Loyoly sur LinkedIn & Instagram.Abonnez-nous à notre newsletter Customer Loop. _______________________________________ Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

This episode, we're talking all things CRO (Conversion Rate Optimization). Our guest today is Kanika Misra, Managing Director & CEO BedaBeda Growth. BedaBeda Growth is a CRO Agency that builds & tests high-converting landing pages and site pages to continuously maximize performance & revenue for e-commerce and SaaS companies. Learn more about Online Offscript here.

Hemant Varshney, Founder, CEO DigiCom, expertise in Growth Marketing, Customer Aquisition, Paid Media, Paid Search, Native Advertising and CRO Conversion Rate Optimization, Shares his favorite productivity hacks for entrepreneurs. www.linkedin.com/in/hvarshney www.digicom.io

Delivering an Amazing Customer Experience through Seamless Self-Service and Human Interactions Shep Hyken interviews Eric Melchor, Partnerships & Personalization Ambassador at OptiMonk, a company that helps brands improve their customers' shopping experience through personalization. He talks about how personalization can help businesses increase sales and nurture loyal customers. Top Takeaways:  Personalization is the new CRO (Conversion Rate Optimization). When done right, it is a game changer for businesses to get customers to perform a desired action, whether it is clicking a link, filling out a form, or buying a product. A study by Epsilon indicates that 80% of consumers are more likely to make a purchase when brands offer personalized experiences. How does personalization impact the bottom line? Better return on ad spend. Personalization can help you get a better return on investment if you are doing paid ads. Personalization can decrease cart abandonment. Personalization helps you grow your email list faster. A personalized experience increases your average order value. When a customer adds something to their cart but doesn't make a purchase, provide a quick survey to find out what prevented them from buying. You will get so many insights about the obstacles your customers face in their journey that will help you create a personalized experience for them.  Plus, Eric shares his easiest, simplest, and most cost-effective suggestion for getting a website to become more personalized. Tune in! Quote: "Personalization used to cost a lot. But now, businesses have access to tools and applications to create personalized messages for each customer segment that does not require coding or a big IT team." About:  Eric Melchor is the Partnerships & Personalization Ambassador at OptiMonk. He is the host of Innovators Can Laugh, a podcast where he interviews European startups. Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio. Learn more about your ad choices. Visit megaphone.fm/adchoices

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¡Estrenamos nuevo episodio de Marketers Club! Esta semana Pau Llambí habla con Javier Sancho, COO y responsable de Analítica Digital de Marketers Group sobre el CRO. Uno de los puntos más importantes del marketing digital consiste en poder medir los resultados: saber cuál es el punto de partida, cuáles son los KPI's que queremos lograr y medir si lo hemos conseguido. Para ello, sirve el CRO (Conversion Rate Optimization). En este podcast, nuestro experto en Analítica Digital nos cuenta todo lo que necesitas saber para implementar una estrategia de CRO que te permita aumentar la rentabilidad de tu negocio.

I earned a lot of traffic in my projects. But traffic is not the final destination. Sales are the fuel of any business. Traffic should sell, or it's useless. People can consume relevant content and leave without any action to disappoint content creators and website owners. That is why CRO (Conversion Rate Optimization) plays a…

Imagine a client has just hired you as a Fractional CMO. Is your first move to invest fully into immediate results or set things up for delayed results down the line? It's a tough question, but Casey Stanton set out in this episode to answer it! Casey provides some amazing examples of tactics that yield both immediate and delayed results and outlines how you should approach using both mind frames.    Takeaways: There are reasons to pursue both immediate results and delayed results for your clients as a Fractional CMO.   Immediate results for your client are great to justify your fee by producing in the first month or quarter. But remember, you can only ride that wave for so long.  Start laying the groundwork for tactics that produce delayed results right away as they take more time to ripen. During this time, you should also pursue some immediate results so that the client sees at least some value right away. As a marketer, when you hear “discounts” you should think “yuck”. However, they can be effective at pushing well-qualified customers that are waiting for the right time over the edge. Overtime discounts provide diminishing returns.  Using ads, email, and social media can provide immediate results along with remarketing and new or repackaged product offerings. These too have limited wells to draw from.  Examples of tactics that offer delayed results include partnerships, SEO, CRO (Conversion Rate Optimization), ads, and data insights.    Quote of the Show: “There's this mental model that you have to hold onto, which is what can I do that provides an immediate result? And what can I do that can provide a lasting result?”  - Casey Stanton   Links: Twitter: https://twitter.com/CaseyStanton LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://cmox.co/call/ The Fractional CMO Method: https://cmox.co/book/   Shoutouts:  Eugene Schwartz   Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/039bc2d6-c1b5-4ced-ac2a-437e69546e7c/fractional-cmo-show Apple Podcast: https://podcasts.apple.com/us/podcast/fractional-cmo-show/id1592740671 Spotify: https://open.spotify.com/show/1HGwnjsXA4c4gYQvj4w53E?si=bd6e0908e25749ec Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mcmFjdGlvbmFsY21vLmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjlpNDTveb0AhUXEFkFHaZcDtYQ9sEGegQIARAC YouTube: https://youtu.be/Z8uDixs8QTs

Perchè alcune aziende riescono a vendere online in maniera profittevole mentre altre no? Nel settore della pubblicità online avere competenze di CRO, o avvalersi di una persona che ha dimestichezza di CRO, fa la differenza tra investire denaro nella pubblicità su Google, Facebook e altro ancora e OTTENERE RISULTATI, oppure investire in advertising per non raggiungere quanto sperato, a volte anche buttare via denaro.Ti piacerebbe sapere cos'è e come funziona?Ti racconto tutto nel mio podcast!

In dieser Folge von Ecom Secrets spricht Daniel Bidmon darüber, warum dir CRO (Conversion Rate Optimization) am Anfang nicht dabei helfen wird, deinen Umsatzlevel im Shop zu erhöhen und verrät mit seinem Know-How, worauf du dich fokussieren musst, um diesen zu optimieren. Lass dir von Daniel's Erfolgs-Tipps erklären, welche Fehler du zu Beginn vermeiden solltest und wie du eine optimale Angebotspalette ausbaust. Wenn du Fragen an Daniel Bidmon hast oder möchtest, dass er und sein Team dir bei der Skalierung deines Unternehmens helfen, dann vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomsecrets.de/termin Daniel Bidmon & sein Team zeigen dir, wie du das Marketing für deinen Online Shop so aufbaust, dass du profitabel auf 6 bis 7-stellige Umsätze skalieren kannst. Mit Facebook Ads, der richtigen Kundenansprache und weiteren Methoden, um erfolgreich zu wachsen.

#219 - Marketing SinergicoA quanto mi sembra di aver capito, quelli che oggi parlano di CRO (Conversion Rate Optimization), parlano delle stesse cose (anche se con maggior cognizione di causa, dati a supporto e terminologia di settore) a cui io faccio riferimento.Io ne parlo in termini molto semplici e crudi, in base al mio intuito e in base alla mia esperienza. Tant'è che se mi chiedi di definirti cosa è il CRO, non saprei cosa risponderti, perché, in tutta onestà, non lo ho mai studiato. Ne ho sentito solo parlare dagli esperti SEO a cui attingo. Ma una cosa mi sembra di averla capita: la CRO, non è niente altro che il matrimonio fra il growth hacking e il marketing strategico. Una maniera complicata e poco-friendly per definire tutte quelle strategie e tattiche che, quando pianificate e utilizzate in maniera armoniosa e continuativa fra di loro, portano non solo ad una maggiore visibilità, ma contribuiscono specificamente al trasformare potenziali clienti in reali acquirenti.Se consulti i top siti italiani di SEO, come Studio Samo, leggerai che quattro sono le aree chiave del CRO:1. Avere una chiara proposta di valore2. Incentivare i clienti ad agire3. Ridurre le barriere alla conversione4. Far sentire il cliente al sicuroIn questo episodio del podcast non parlo espressamente di CRO. Parlo dell'importanza nel marketing e nella comunicazione di agire su più fronti e in maniera sinergica per ottenere risultati che vanno oltre le più rosee aspettative.-------------Info Utili• Ottieni feedback, ricevi consigli sul tuo progetto online Entra nella comunità di imprenditori indipendenti di Robin Goodhttps://robingood.it • Musica di questa puntata: "Look Both Ways" by Flamingosis and Birocratic - disponibile su Bandcamp:https://birocratic.bandcamp.com/track/look-both-ways• Nella foto di copertina: Uno dei miei scarabocchi su carta realizzato seduto ad uno dei tavolini di Pan & Focaccia, Holbox, MX. Faccio questi disegni da sempre e ho sviluppato un mio stile riconoscibile e particolare. Quando disegno non ho nulla in mente relativamente a cosa debba apparire sulla carta. Lascio che il mio occhio guidi la mia mano e non so mai quale sarà la prossima linea che disegnerò. So però che questi disegni rappresentano nel profondo, ciò che io sono, sogno e desidero. • Dammi feedback:critiche, commenti, suggerimenti, idee e domande unendoti al gruppo Telegram https://t.me/@RobinGoodPodcastFeedback• Ascolta e condividi questo podcast:https://gopod.me/RobinGood• Seguimi su Telegram:https://t.me/RobinGoodItalia (tutti i miei contenuti, immagini, audio e video in un solo canale) • Newsletter:Robingood.substack.com (ENG) Robingooditalia.substack.com (ITA) • Per info e richieste:mailto: Ludovica.Scarfiotti@robingood.it

The exciting world of Conversion Rate Optimization and the secrets to making it work for you! We are back! In our Season 2 opener, Kyle and Tom dive into the world of CRO: Conversion Rate Optimization. The bad jokes and light-heartedness continue as they bring in CRO veteran, Joris Bryon (Founder of Dexter Agency), to vamp alongside them. Conversion rate optimization is so much more than just driving conversions on a site and we explore some insights on the topic as well as some immaculate tips based on his years of experience. Kyle and Tom also touch on thoughts surrounding CRO ‘Best Practices', why you should approach them with caution, the dangers of assumptions in eComm, and the importance of A/B testing. Learn more about our guest: Joris Bryon, Founder of Dexter Agency: https://www.linkedin.com/in/jorisbryon

Founder and CEO of Convertica.org, Kurt Philips, shares his top tips for getting better website conversions and how to sell conversion/results-based services to clients.In This Episode00:00 - Introduction03:11 - Greeting to Kurt05:40 - How a hard drive evolved10:58 - Why is conversion important14:13 - Which site converts better?17:29 - What does conversion mean19:01 - Creating the goal20:27 - How to increase conversion23:39 - Using reviews and case studies29:02 - Cracking seven figures34:09 - Working through the variables36:20 - Dress to impress47:49 - Perception is not always reality53:21 - Perfect amount of stuff58:09 - Listening is the most important1:01:29 - Placement of lead generator1:03:21 - Do the research1:07:26 - A conversion trick for mobileGet all links, resources and show notes at:https://joshhall.co/165

Higher conversion rate = more sales. Simple. How to improve CRO? Khalid Saleh shares his valuable insights. His company (Invesp) and he have helped hundreds of well-established brands and fast-growing startups increase their online sales through AB testing. He shares his thoughts and observations abt marketing and business strategy in conferences around the world such…

Our team member Sanmeet is here with us to talk about CRO (Conversion Rate Optimization). Alongside him, we've seen a lot of interesting activity in this area through the thousands of tests we've run. There are differences and similarities between markets, which has been quite fascinating to see. On this episode: Sanmeet's previous education and business experience. When Sanmeet joined AdKings Agency and why. Why CRO has gained in popularity in the past few years. How Sanmeet describes CRO from his perspective. The best way to go about CRO if your website already gets good traffic. What types of data are being gathered for CRO? What CRO is actually about at the end of the day. Why finding a good analyst is crucial for value. What good marketing cannot overcome. Groups that will benefit from a better customer experience. Why the need for this kind of optimization will never disappear. Why continuous improvement through CRO is so important. What happens when you start a business without considering the user experience. The reason why most CRO suggestions for improvement are so basic. How CRO ensures your website stays up to date. One common misunderstanding about conversion rate optimization. What is involved with CRO behind the scenes? What needs to be in place before you invest in CRO. --- Apply for a Discovery Call With Us: ➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings. --- Our Other Resources: www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast! www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers. www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.

Google Ads - how to calculate if they are going to be profitable and common mistakes to avoid. CRO (Conversion Rate Optimization) - the most overlooked part of a digital marketing strategy that can increase ROI without increasing ad budget. Multiple ways you can get quality website traffic (paid and non-paid) - Google ads, Find where your ideal clients spend time online and purchase advertising there to sponsor the site or channel, Google maps for small business. Joining Facebook groups or social media groups, Conversations on websites relevant to what you offer, If restaurant - joining local community groups, travel sites. Masha Mahdavi has over ten years of experience in Digital Marketing, and she has worked with clients across various industries, including legal, medical, retail, and local businesses. Her focus is on working with clients in very competitive niches and generating ROI through Digital Strategy, Search Engine Optimization (SEO), Paid Search and Paid Social Media. Masha discovered her passion for marketing when she worked as a brand ambassador for companies such as Fox, Coca Cola, and T-Mobile, to name a few. In 2011, Masha started working at Promoting Group, a digital marketing agency with over 120 clients. There she received recognition for successfully implementing campaigns and was promoted from Account Executive to Director of Marketing to Director of Operations. In 2015, Masha joined Wilshire Law Firm. There she implemented marketing campaigns that enabled the company to double in size in just three years and increased monthly signed cases by 369%. In 2018 Masha partnered up with Matt Post to launch SEM Dynamics. SEM Dynamics offers customized marketing solutions for law firms. On average, within their first year, their clients earned over 1,845% return on their marketing investment. And they utilize over 68 marketing solutions to offer you a truly customized marketing campaign. Connect with Masha: https://semdynamics.com/ https://www.linkedin.com/in/mashamahdavi/ https://twitter.com/MashaMahdavi https://anchor.fm/masha-mahdavi/

Ya queda poquito para terminar el curso y marcharnos de vacaciones, pero esto todavía no se ha acabado

First things first, let’s learn more about Conversion Rate Optimization and its importance to e-com businesses from an Amazon OG’s perspective, Keith O’Brien. Tune in as Keith talks about the ins and outs of CRO.  Listen in as he shares his tips on optimization, drive traffic and create an even more greater sales opportunities.   In This Episode: [02:28] Introducing Keith O’ Brien of Page One. [05:10] Keith’s journey with E-commerce [11:45] Keith’s interests and fascinations helped him apply all that he learns & experiences to his clients. [17:08] What is CRO and why is it important? [18:50] Keith talks about a good conversion rate. [23:10] First thing to look at with a very low conversion rate. [26:58] Search result conversion rate. [29:20] Rendering images or photos? [34:30] Tips and tricks from the expert. [37:20] Page One offers video services too. [43:35] How to highlight issues you’ve solved creatively?   Guest Links and References: WEBSITE: https://www.page.one/ E-mail: keith@page.one LINKEDIN: https://www.linkedin.com/in/keithbobrien/ Book References: Shantaram By: Gregory David Roberts Tribe By: Sebastian Junger Contagious By: Jonah Berger Untethered Soul By: Michael Singer Purple Cow By: Seth Godin Links and Resources: Wizards of Amazon: https://www.wizardsofamazon.com/ Wizards of Amazon Courses: https://amazonwizard.teachable.com/p/amazon-wizard Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Text “Amazon” to 69922 Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofamazon/ Wizards of Amazon on LinkedIn: http://www.linkedin.com/in/wizardsofamazon

La semana pasada lanzamos nuestra tienda de diseños para marketers (solo en febrero, 20% de descuento con cupón M4CSHOP20 en https://www.latostadora.com/marketing4ecommerce/) y esta que entra lanzaremos la convocatoria de nuestro próximo evento, NEXT Attribution, centrado en el reto de la atribución online y omnicanal. Pero de esto os hablaremos más el próximo lunes. Porque este fin de semana se celebró el Día de la Radio y nosotros, con este programa, soplamos 100 velitas! Empezamos este podcast el 7 de marzo de 2019 y hoy, poco antes de cumplir los 2 años, llegamos al hito de los 100 programas. Según los datos de Anchor.fm, llevamos 130 mil reproducciones, lo que nos deja una media de 1.300 escuchas por programa, espectacular. ¿Tenéis curiosidad por saber cuáles han sido los programas más escuchados? La entrevista a Alfonso Tomás, de PcComponentes, que fue una conversación deliciosa, con 3.100 escuchas: https://anchor.fm/marketing4ecommerce/episodes/PC-Componentes--radiografa-del-mejor-eCommerce-de-Espaa-en-2019--con-su-CEO-Alfonso-Toms-e9gnrd 2º: el programa fundacional, la entrevista a Joan Boluda, con 2.700: https://anchor.fm/marketing4ecommerce/episodes/001-Joan-Boluda-Obtuve-ms-ROI-en-mis-primeros-tres-meses-de-podcast-que-en-tres-aos-de-blogging-e3g33o 3º la de Sergio Simarro, sobre CRO para eCommerce, con 2.500. os dejo los enlaces en las notas: https://anchor.fm/marketing4ecommerce/episodes/CRO-Conversion-Rate-Optimization-cmo-mejorar-tu-eCommerce-de-forma-constante--con-Sergio-Simarro-MagnifiCRO-082-ekqjkc Les siguen Verónica López Burgos, Màrius Rosell de Trilogi, Jaime Mesa, Luis Villanueva, David Martín de TradeInn, Fernando Maciá y completa el decálogo Sheila Martín, de Marketing Paradise, cuando hicimos el especial sobre Instagram. Solo escuchar estos nombres ya da la pista del nivelazo de lo que ha pasado por aquí. Y por supuesto, los que seguirán pasando! Muchas gracias a todos los que han enfrentado nuestro interrogatorio… y a ti que estás del otro lado. Ya que siempre estamos hablando de marketing digital y comercio electrónico, para este programa 100 hemos querido salirnos de nuestro tema habitual y hacer algo vinculado al podcasting, pero ”no marketero”. Por eso hemos liado a tres podcasters que lo están petando en distintos verticales: Francisco Izuzquiza, presentador del podcast de historia La escóbula de la brújula, Jana Fernández, del podcast de Jana Fernández, sobre bienestar y descanso y Diego Civilotti, del podcast Filosofía de Bolsillo.

Você já adota estratégias de CRO (Conversion Rate Optimization)? A dica do @danieldallaqua é começar sua otimização de taxas de conversão, organizando nas seguintes etapas: 1. Diagnóstico Entenda quais são seus atuais números e identifique oportunidades de melhorias. 2. Hipóteses e Testes Discuta com o seu time e levante quais variáveis podem ser testadas. Defina as hipóteses mais prováveis que podem impactar seus resultados e faça testes. 3. Implementação Avalie os resultados e decida se o teste melhorou seus resultados ou não. Se não melhorou, não tem problema. Você apenas encontrou mais uma forma de não fazer. Se melhorou, implemente a nova versão e parta para o próximo teste. Melhorar sua taxa de conversão é fazer mais com menos. #mirago #conrversionrateoptimization #conversion #testeab Site: https://www.mirago.com.br Insta: https://www.instagram.com/mirago.com.br/ YouTube: https://www.youtube.com/c/MiragoBr

El programa de esta semana va sobre CRO, Conversion Rate Optimization. Vamos a hablar de cómo trabajar la mejora constante de la conversión con un super crack: Sergio Simarro, CRO de MagnifiCRO, vamos, especialista en esto del CRO, como veis. Le meto el dedo en el ojo con una reflexión que cada vez veo más clara: la sinergia cada vez mayor que veo entre la función de CRO y la de Growth hacking. Y no porque se haya movido el CRO, ojo, sino porque el growth hacking se ha ido centrando cada vez más en temas de optimización, como el CRO. Hablaremos de herramientas, ejemplos… Con Sergio siempre se aprende. Enlaces de interés: MagnifiCRO: https://magnificro.com/ Inscripción en los Ecommerce Awards 2020: https://marketing4ecommerce.net/ecommerce-awards/ Webinar sobre el Ecommerce en México: https://www.crowdcast.io/e/ecommerce-breakfast/register Vídeo sobre Anchor text en nuestro Youtube: https://www.youtube.com/watch?v=kxssZRuwyCA

• CURSO LEAN STARTUP - INSCRIPCION ABIERTA --> [https://cursoleanstartup.innokabi.com/] • CURSO DE 0 A 100 CLIENTES RECURRENTES --> [https://innokabi.com/0-a-100] • WEBINAR GRABADO - INSCRIPCION --> [https://innokabi.com/clase/] • Suscripción Newsletter --> https://innokabi.com/blog/ ••••••••••••••• INFO GENERAL ••••••••••••••• Me alegro que hayas decidido acompañarnos una semana más en el podcast de Innokabi. Soy Alfonso Prim y quiero ayudarte a lanzar tu marca, producto o servicio con éxito empleando lean startup y las herramientas de marketing online más interesantes y experiencias de otros emprendedores que ya lo han conseguido. ••••••••••••••• CONTENIDO ••••••••••••••• > DESCRIPCIÓN EPISODIO: Hoy hablamos con Estela Gil directora de marketing en Opiniones-verificadas.com. Estela tiene una gran experiencia en el del mundo del marketing online, de la transformación digital, del seo y de la venta de productos y servicios en Internet y es una persona de quién aprender un montón de cosas que podemos aplicar a nuestros proyectos o tiendas online. > PREGUNTAS: 1. ¿Quién eres para los que no te conocen? 2. Has pasado por diferentes empresas como consultora y directora de marketing online, sabes de SEO, de CRO (Conversion Rate Optimization), RRSS, de Growth… ¿qué parte del marketing online es la que más te gusta? 3. Transformación digital. Qué es y cómo se debería afrontar en estos tiempos de coronavirus y posteriormente. Analizamos cómo mejorar una tienda online y para ello lo dividimos en 2 partes. Atracción de tráfico y conversión. 4. ¿Qué estrategias son claves para atraer tráfico a tu tienda online? ¿Qué canales son los primeros que un proyecto o tienda online debería probar? 5. ¿Qué tener en cuenta para convertir mejor con tu tienda online, cómo trabajar fichas de producto, personalización, etc.? 6. Opiniones verificadas, qué es y qué papel juega en la parte de conversión. 7. Abandonos de carrito. Estrategias para disminuir el abandono, recuperarlos y convertir más. 8. Fidelización y Recurrencia, el caballo de batalla de cualquier tienda online. ¿Qué estrategias en base a tu experiencia funcionan mejor? 9. Herramientas para mejorar tu tienda online y mejorar la conversión. 10. Crecimiento y growth del que también tienes experiencia, qué consejos darías para alguien que quiera empezar en el tema de growth para su comercio online. 11. ¿Qué errores y aciertos en marketing online te han enseñado más y por qué? 12. Consejos para una persona que esté pensando en lanzarse con su tienda online. ••••••••••••••• REFERENCIAS Y ENLACES ••••••••••••••• Dónde encontramos a Estela: > https://www.opiniones-verificadas.com/ > https://www.linkedin.com/in/egberlinches/ > https://twitter.com/EGBerlinches Recomendaciones: > Growthhacking de Luis Díaz del Dedo: https://amzn.to/2BxVtRP Podcast y blogs recomendados: > Podcasts: En digital, tribucasters, Marketing Paradise > Blogs: Mashable, tedcrunch, xataka y neil patel ••••••••••••••• INFO GENERAL ••••••••••••••• Si te gusta el Podcast de Innokabi por favor no olvides darle al ME GUSTA, dejarme un comentario en tu plataforma de podcasts favorita, y registrarte en: • PODCAST INNOKABI --> [https://innokabi.com/podcast/] • BLOG INNOKABI --> [https://www.innokabi.com/blog/] Para que pueda enviarte más contenidos, recursos y formación sobre emprendimiento, lean startup y marketing online.

• CURSO LEAN STARTUP - INSCRIPCION ABIERTA --> [https://cursoleanstartup.innokabi.com/] • CURSO DE 0 A 100 CLIENTES RECURRENTES --> [https://innokabi.com/0-a-100] • WEBINAR GRABADO - INSCRIPCION --> [https://innokabi.com/clase/] • Suscripción Newsletter --> https://innokabi.com/blog/ ••••••••••••••• INFO GENERAL ••••••••••••••• Me alegro que hayas decidido acompañarnos una semana más en el podcast de Innokabi. Soy Alfonso Prim y quiero ayudarte a lanzar tu marca, producto o servicio con éxito empleando lean startup y las herramientas de marketing online más interesantes y experiencias de otros emprendedores que ya lo han conseguido. ••••••••••••••• CONTENIDO ••••••••••••••• > DESCRIPCIÓN EPISODIO: Hoy hablamos con Estela Gil directora de marketing en Opiniones-verificadas.com. Estela tiene una gran experiencia en el del mundo del marketing online, de la transformación digital, del seo y de la venta de productos y servicios en Internet y es una persona de quién aprender un montón de cosas que podemos aplicar a nuestros proyectos o tiendas online. > PREGUNTAS: 1. ¿Quién eres para los que no te conocen? 2. Has pasado por diferentes empresas como consultora y directora de marketing online, sabes de SEO, de CRO (Conversion Rate Optimization), RRSS, de Growth… ¿qué parte del marketing online es la que más te gusta? 3. Transformación digital. Qué es y cómo se debería afrontar en estos tiempos de coronavirus y posteriormente. Analizamos cómo mejorar una tienda online y para ello lo dividimos en 2 partes. Atracción de tráfico y conversión. 4. ¿Qué estrategias son claves para atraer tráfico a tu tienda online? ¿Qué canales son los primeros que un proyecto o tienda online debería probar? 5. ¿Qué tener en cuenta para convertir mejor con tu tienda online, cómo trabajar fichas de producto, personalización, etc.? 6. Opiniones verificadas, qué es y qué papel juega en la parte de conversión. 7. Abandonos de carrito. Estrategias para disminuir el abandono, recuperarlos y convertir más. 8. Fidelización y Recurrencia, el caballo de batalla de cualquier tienda online. ¿Qué estrategias en base a tu experiencia funcionan mejor? 9. Herramientas para mejorar tu tienda online y mejorar la conversión. 10. Crecimiento y growth del que también tienes experiencia, qué consejos darías para alguien que quiera empezar en el tema de growth para su comercio online. 11. ¿Qué errores y aciertos en marketing online te han enseñado más y por qué? 12. Consejos para una persona que esté pensando en lanzarse con su tienda online. ••••••••••••••• REFERENCIAS Y ENLACES ••••••••••••••• Dónde encontramos a Estela: > https://www.opiniones-verificadas.com/ > https://www.linkedin.com/in/egberlinches/ > https://twitter.com/EGBerlinches Recomendaciones: > Growthhacking de Luis Díaz del Dedo: https://amzn.to/2BxVtRP Podcast y blogs recomendados: > Podcasts: En digital, tribucasters, Marketing Paradise > Blogs: Mashable, tedcrunch, xataka y neil patel ••••••••••••••• INFO GENERAL ••••••••••••••• Si te gusta el Podcast de Innokabi por favor no olvides darle al ME GUSTA, dejarme un comentario en tu plataforma de podcasts favorita, y registrarte en: • PODCAST INNOKABI --> [https://innokabi.com/podcast/] • BLOG INNOKABI --> [https://www.innokabi.com/blog/] Para que pueda enviarte más contenidos, recursos y formación sobre emprendimiento, lean startup y marketing online.

In this week's episode of Growth Interviews, we invite you to join our podcast conversation with Brian Massey, managing partner at Conversion Sciences, calling himself Conversion Scientist™. And he has the lab coat to prove it. Brian appears in his trademark lab coat when training corporate teams like IBM. He has been invited to speak at universities such as UT Austin, Texas A&M and Baylor. He is a highly rated speaker at conferences including Conversion Conference, Internet Retailer, Direct Marketing Association, Pubcon, Content Marketing Institute and InfusionCon. Brian Massey is the author of the Amazon Marketing best-seller Your Customer Creation Equation. He founded The Conversion Scientist blog and has written for ClickZ.com, Search Engine Land, Marketing Land and the Content Marketing Institute. The best takeaways: Being a conversion scientist is a journey in itself - 01:52The hidden gems in CRO experiments - 13:362020 - the year of conversion rate optimization? - 18:30Are there less data-driven experts out there? - 25:36More than best practices - 28:36Machine learning and the loss of jobs - 33:26 Podcast Notes: Brian Massey: CRO (conversion rate optimization) as a science All episode articles: Growth Interviews Follow Omniconvert on: FacebookTwitterLinkedinYouTube

In this week's episode of Growth Interviews, we invite you to join our conversation with Peep Laja, a world-renown CRO expert and speaker, champion of optimization and experimentation. He is mainly focused on business branding, optimizing learning and analytics for copy. Not only does he talk about conversion optimization, but he also shares as much information about it as possible. In his own words, Peep describes himself as “an entrepreneur and a conversion optimization champion, passionate about driving change and growth through digital optimization, devoted to growing the size and quality of the whole conversion optimization community.” He was also voted in 2015 as #1 most influential conversion rate optimization expert in the world. He spends most of his time making the top 1% marketing know-how available for everyone through CXL Institute, while also being the CEO of Copytesting. The best takeaways: The conversion optimization market status - 03:40eCommerce marketers under the microscope - 04:52The excitement of an entrepreneur - decisions for a lifetime - 10:13Crunch large data sets with machine learning - 15:03The problem of eCommerce in 2020: sameness vs meaningful differentiation - 19:47 Podcast Notes: Peep Laja: CRO (conversion rate optimization) and the endless business possibilities All episode articles: Growth Interviews Follow Omniconvert on: FacebookTwitterLinkedinYouTube

How is your company's exposure online? Join Emily & Andrew as they discuss with Martin Morgan - of ProPainterWebsites.com - how you can maximize Google my Business and CRO (Conversion Rate Optimization), boost traffic to your website and how to sell your company properly through your website.

You spend countless dollars or euros on targeted traffic, maybe spend even more time on generating links and building up your social media reach and now what? If you want your precious online traffic to convert properly then you better look into CRO.Support the show (https://www.jadewolfmarketing.com/)

CRO – Conversion Rate Optimization with Luke Chapman Covering topics including: Simple AB split testing Heat Mapping – including crazy egg, hotjar Clear Call to actions optimizing and creating a fictionless conversion process Landing page optimization – Google Optimize, VWO, Optimizly What are the key areas of a page to optimize Getting the Simple parts […] The post CRO for Startups with Luke Chapman from RedEx Digital appeared first on The marketing agency for service professionals.

If you have traffic coming in to your website, but the sales just aren't reflecting any success, you need to try out some CRO tips. Lucky for you, I have a bunch right here in this episode. CRO (Conversion Rate Optimization) is highly important, and often overlooked. It basically deals with all elements of your website that are trying to get users to buy your product or service. How well is your website set up to succeed? --- Support this podcast: https://anchor.fm/net-positive/support

Ben je, net als ik en vele andere online ondernemers en marketeers, steeds op zoek naar manieren om meer bezoekers te converteren tot klanten? Blijf dan zeker luisteren tot het einde. Ik vroeg namelijk een aantal experts uit mijn netwerk om hun nieuwste inzichten en tips op het gebied van CRO (Conversion Rate Optimization), oftewel het verhogen van de conversieratio van je website. Het resultaat is dit overzicht van 17 direct toepasbare tips. Dus let de komende minuten goed op en zorg dat je morgen al resultaat behaalt.

CRO (Conversion Rate Optimization) doesn't have to be complicated. In this interview, Chris Dayley shows you how to boost your website conversion rates and stop leaving money on the table

CRO (Conversion Rate Optimization) doesn't have to be complicated. In this interview, Chris Dayley shows you how to boost your website conversion rates and stop leaving money on the table

CRO (Conversion Rate Optimization) doesn't have to be complicated. In this interview, Chris Dayley shows you how to boost your website conversion rates and stop leaving money on the table

Ir a descargar En el programa de hoy entrevistamos a una profesional muy especial que se llama Estela Gil. Ella empezó como SEO pero ahora está como marketing manager. En esta entrevista se darán consejos sobre CRO (Conversion Rate Optimization) , SEO, ecommerce, conversiones, nichos, retail, moda, recurrencia de compras, etc. por parte de Luis […] La entrada Podcast Ecommaster, episodio #26 – Entrevista Estela Gil aparece primero en Aprende Comercio Electrónico con el podcast Ecommaster.

Most people focus on more traffic. They want new sources of traffic. However, traffic is only part of the solution to a growth in your business. One of the most important aspects of business growth is understanding "conversion." Our guest is an expert in CRO (Conversion Rate Optimization). Join Tim Ash from SiteTuners on what does it take to create an effective CRO project for a website. It is more than button colors and headlines. Get the show notes for 256 | CRO – Aligning the Needs of Your Visitors to Your Website with Tim Ash Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @tim_ash ‏#Traffic#Conversion #Episode256 #Podcasts Give Leaders in the Trenches a review on iTunes!

Unser Thema im SEO-House 16 ist CRO (Conversion Rate Optimization) und das Zusammenspiel von CRO und SEO sowie die gemeinsam gepflegten Feindbilder. Im Sinn einer nachhaltigen Optimierung ist uns das Thema CRO sehr wichtig, da weder SISTRIX mit seinem Sichtbarkeitsindex mein Gehalt bezahlt noch Google wenn es unsere Seiten anzeigt. Der Einzige, der für mein Gehalt aufkommt ist unser Kunde, weshalb SEO grundsätzlich auf eine Konversion abzielen sollten und deshalb nur in Kombination mit CRO den maximalen Effekt erzielen kann.

How is your company's exposure online? Join Emily & Andrew as they discuss with Martin Morgan - of ProPainterWebsites.com - how you can maximize Google my Business and CRO (Conversion Rate Optimization), boost traffic to your website and how to sell your company properly through your website.