Empowered Marketing Unleashed

Ready to transform your practice with proper legal protection? In this power-packed episode, I'm joined by legal expert Chantel Ryan to demystify the essential legal foundations every wellness practitioner needs. Whether you're just starting or scaling your practice, this episode is your roadmap to legal confidence.KEY TAKEAWAYS• The crucial legal documents every practitioner needs (and why they matter)• How to protect your practice with proper privacy policies and terms of sale• Why "no refunds" policies don't work (and what to do instead)• The truth about using AI for legal documents• Smart strategies for affordable legal compliance• How regular legal audits can protect your growing practiceEPISODE CHAPTERS00:00 - Understanding Legal Foundations for Practitioners06:57 - Navigating Growth and Expansion Legally14:46 - The Importance of Regular Legal Audits19:35 - AI and Legal Document Creation: A Cautionary Tale22:38 - Starting Your Legal Journey: Essential DocumentsVisit Legally Healthy website and access the legal templates. Use code CASS10 for a discount on your templates! >> LEGALLY HEALTHY WEBSITE** Affiliate disclaimer:  This episode contains an affiliate link to legal templates. If you purchase through my link, I'll receive a small commission at no extra cost to you. I only recommend tools and resources I genuinely believe will benefit your wellness business, and these templates are no exception. I've carefully vetted them to ensure they provide real value for practitioners like you.Let's Chat - Send an instant message now Free Resource: A Practitioner's Guide To Attracting Amazing Clients Join the FREE GROUP - Wellness Biz Growth HubSubscribe to my YouTube channel: Live Your Passion, Grow Your PracticeVisit my website www.cassduffill.comFollow me on Instagram: The Practitioner's Business Mentor Follow me on Facebook: The Practitioner's Business Mentor

Struggling to market yourself with confidence? Try these 5 tips!Are you a wellness practitioner who knows you're great at what you do, but struggles to market yourself confidently? In this episode, Cass shares 5 simple but powerful tips to help you show up authentically in your marketing without overwhelm.What you'll learn:✓ Why one powerful story matters more than hundreds of mediocre ones✓ How to leverage your existing expertise in your marketing✓ A simple content framework anyone can follow✓ The secret to using your natural strengths in marketing✓ How to build sustainable marketing habits that stickKey Takeaways:• Marketing confidence grows through action, not perfection• Start with what you already know and do well• Consistency beats complexity every time• Your natural strengths are your marketing advantage• Simple systems create sustainable resultsResources Mentioned:→ Heart of Marketing Quiz: GO HEREDiscover your natural marketing style and learn how to leverage your unique strengths in your practice marketing.Time Stamps:0:00 - Introduction1:00 - The common marketing struggles practitioners face4:00 - Tip 1: Share One Story That Matters6:30 - Tip 2: Start With What You Know9:00 - Tip 3: Use a Simple Content Framework11:30 - Tip 4: Use Your Natural Strengths14:00 - Tip 5: Create Simple Marketing Habits17:00 - Your Next Step: Heart of Marketing Quiz19:00 - Action Step & ClosingReady to market yourself with more confidence? Listen now and discover which of these 5 tips will make the biggest difference in your practice!Let's Chat - Send an instant message now Free Resource: A Practitioner's Guide To Attracting Amazing Clients Join the FREE GROUP - Wellness Biz Growth HubSubscribe to my YouTube channel: Live Your Passion, Grow Your PracticeVisit my website www.cassduffill.comFollow me on Instagram: The Practitioner's Business Mentor Follow me on Facebook: The Practitioner's Business Mentor

In this episode, Cass Duffill sits down with nervous system expert Nicole Gomez to explore why regulating your nervous system is essential for avoiding burnout—especially for entrepreneurs and practitioners. They discuss how childhood imprints shape our stress responses, the key signs of burnout, and a three-step process to rewire the nervous system. Nicole shares why grief is a critical step in healing and how processing emotions can transform your business, relationships, and self-worth.Key Takeaways:✅ Burnout is common among entrepreneurs, particularly women. ✅ A dysregulated nervous system leads to chronic stress, anxiety, and overwhelm. ✅ Childhood traumas influence how we operate in business and life. ✅ Healing requires grieving past wounds to release stored trauma. ✅ The breath is a tool for feeling and processing, not just calming down. ✅ Self-worth isn't tied to achievements or external validation. ✅ All areas of life—business, relationships, and health—are interconnected.

Transform your practice from plateau to thriving with five innovative strategies designed specifically for natural health practitioners. In this power-packed episode, Cass Duffill shares her proven framework for creating sustainable practice growth without the burnout. Whether you're stuck at an income ceiling or ready to scale smartly, these strategies will revolutionize how you think about practice building.What You'll Learn:• The Lighthouse Method: Position yourself as the obvious choice• The Energy Economy Principle: Optimize your practice for sustainable growth• The Magnetic Momentum Strategy: Create natural practice growth• The Value Velocity Framework: Transform your expertise into high-value offerings• The Leverage Loop System: Scale your impact without scaling your timeLet's Chat - Send an instant message now LIMITED TIME - FREE MASTERCLASS >> Blueprint to Breakthrough, Your Roadmap to a thriving practice! 6pm 31st March 2025 REGISTER NOW Free Resource: A Practitioner's Guide To Attracting Amazing Clients Enrolling for Mentoring Now - Limited Spaces Left. Find out more HEREJoin the FREE GROUP - Wellness Biz Growth HubSubscribe to my YouTube channel: Live Your Passion, Grow Your PracticeVisit my website www.cassduffill.comFollow me on Instagram: The Practitioner's Business Mentor Follow me on Facebook: The Practitioner's Business Mentor

Discover how ancient Feng Shui principles can transform your practice space into a magnet for abundance and client success!In this practical episode, Feng Shui expert Lorraine Lewis shares actionable strategies to optimize your clinic's energy flow and create an environment that supports both practitioner wellbeing and client transformation.We also discuss ways to preserve and improve your energy, so your consults aren't so draining. Plus we delve into the year of the wood snake and what that means for us as practitioners.An exciting conversation you don't want to miss!Connect with Cass - WEBSITEConnect with Lorraine - WEBSITELet's Chat - Send an instant message now REGISTER HERE Struggling to attract consistent clients and grow your practice? Join the FRE training & discover the blueprint to build a thriving, impact-driven, and financially stable health & wellness practice – without burnout.Blueprint to Breakthrough: The Proven Roadmap to a Profitable, Thriving Practice!6pm Mon 31st March 2025 LIMITED TIME - FREE MASTERCLASS >> Blueprint to Breakthrough, Your Roadmap to a thriving practice! 6pm 31st March 2025 REGISTER NOW Free Resource: A Practitioner's Guide To Attracting Amazing Clients Enrolling for Mentoring Now - Limited Spaces Left. Find out more HEREJoin the FREE GROUP - Wellness Biz Growth HubSubscribe to my YouTube channel: Live Your Passion, Grow Your PracticeVisit my website www.cassduffill.comFollow me on Instagram: The Practitioner's Business Mentor Follow me on Facebook: The Practitioner's Business Mentor

Are your natural health services not converting as well as you'd like? In this episode, we dive deep into the three core reasons why many practitioners struggle with sales, and more importantly, exactly how to fix them. Whether you're just starting out or looking to increase your conversion rates, this episode provides actionable strategies to transform your service sales.What You'll Learn:• The three major roadblocks preventing your services from selling• How to structure your offers for maximum appeal• Keys to communicating value effectively• Creating a systematic approach to sales without being 'salesy'Let's Chat - Send an instant message nowWelcome to the Wellness Biz Academy, where we turn passionate practitioners into profitable practice owners. I'm Cass Duffill, corporate business strategist & naturopath, showing you how to build a thriving practice with simple proven systems that work. Let's create the practice YOU long to have. It's time to start living your passion and growing your practice.https://cassduffill.com/wellness-business-academy-show LIMITED TIME - FREE MASTERCLASS >> Blueprint to Breakthrough, Your Roadmap to a thriving practice! 6pm 31st March 2025 REGISTER NOW Free Resource: A Practitioner's Guide To Attracting Amazing Clients Enrolling for Mentoring Now - Limited Spaces Left. Find out more HEREJoin the FREE GROUP - Wellness Biz Growth HubSubscribe to my YouTube channel: Live Your Passion, Grow Your PracticeVisit my website www.cassduffill.comFollow me on Instagram: The Practitioner's Business Mentor Follow me on Facebook: The Practitioner's Business Mentor

Struggling to attract consistent clients to your natural health practice? Discover why Facebook ads might be the missing piece in your client attraction puzzle!In this eye-opening episode, host Cass Duffill sits down with Facebook ads expert Katie Colella to unlock the secrets that most wellness practitioners miss when it comes to Facebook advertising.You'll discover:• The unexpected journey that turned Katie into a Facebook ads expert (and what it means for your success)• Why most practitioners fail with Facebook ads (and how to avoid these costly mistakes)• The "holistic marketing approach" that makes Facebook ads actually work• Real talk about metrics: Which numbers actually matter for your practice• The missing piece between great ads and actual clients (hint: it's all about the funnel)Perfect for you if:✓ You're tired of struggling for clients✓ You want to make client attraction easier with paid ads, but you're not sure where to start✓ You're ready to build a sustainable client attraction systemBonus: Katie shares her insider tips on creating authentic ad content that resonates with your ideal clients while building a nurturing funnel that turns viewers into loyal clients.Warning: This isn't just another "boost your posts" tutorial. Katie and Cass dive deep into the strategy that makes Facebook ads a powerful tool in your practice growth arsenal.

In this engaging conversation, Sammy Barnett shares her unique journey from a nutrition practitioner to an entertainer and educator, focusing on children's health and wellness. She discusses the challenges she faced in her early career, her transition to creating fun and educational workshops, and the importance of personal branding. Sammy emphasizes the significance of resilience, action, and following one's passion, while also hinting at her upcoming book that chronicles her experiences with anxiety and personal growth.Chapters00:00 Introduction and Setting the Stage00:09 Sammy's Journey into Nutrition02:55 Transitioning from Clinic to Entertainment07:19 Innovative Workshops for Kids09:37 Building a Unique Brand and Community13:04 Networking and Expanding Reach15:30 The Power of Omnipresence in Marketing17:18 Crafting a Personal Brand18:41 Embracing the Woo-Woo: Personal Growth and Healing19:56 Navigating Business Growth and New Ventures22:42 The Journey of Writing a Book25:09 Key Advice for Practitioners: Finding Your Unique VoiceSIGN UP NOW FOR THE ABUNDANT PRACTICE BLUEPRINT free training - https://cassduffill.com/abundant-practice-blueprint/https://www.facebook.com/iam.sammybarnetthttps://www.nutritionwithsammy.com.au/Let's Chat - Send an instant message now Free Resource: A Practitioner's Guide To Attracting Amazing Clients Enrolling for Mentoring Now - Limited Spaces Left. Find out more HEREAccess the free toolkit: Practice Success ToolkitJoin the FREE GROUP - Wellness Biz Growth HubSubscribe to my YouTube channel: Live Your Passion, Grow Your PracticeVisit my website www.cassduffill.comFollow me on Instagram: The Practitioner's Business Mentor Follow me on Facebook: The Practitioner's Business Mentor

Magnetic Client Attraction: Building Your Dream Wellness PracticeEver wondered why some wellness practitioners have a waitlist of dream clients while others struggle to fill their books? In this game-changing episode, Cass Duffill pulls back the curtain on what really works in client attraction for modern wellness practices.Whether you're just starting out or looking to level up your practice, this episode is your roadmap to:Understand what today's wellness clients REALLY want (hint: it's not what you think!)Break free from the "consultation treadmill"Creating magnetic marketing that feels authentic to YOUPerfect for: Natural health practitioners, wellness entrepreneurs, and holistic business owners who want to attract their ideal clients without the overwhelm.Tune in to discover why the old ways of finding clients aren't cutting it anymore, and what you can do about it.

Have you ever thought about email marketing and how to best use it in your natural health practice? If not, this is the episode for you!From bringing in new potential clients, nurturing your leads, selling your programs and getting clients on the books, there are so many ways to use email marketing to boost your practice.In today's episode Cass interviews a leading email marketing expert from the UK, Kirsty Bartholomew.  They share industry insights and simple tips to help you make the most of email marketing in your practice.Cass & Kirsty explore common hesitations around email marketing, the ideal frequency for sending emails, and the significance of crafting valuable content. Additionally, they delve into the use of lead magnets and nurture sequences to enhance customer engagement and conversion rates, while also addressing the future landscape of email marketing in a changing digital environment.Easy actionable tips in a workshop style episode, settle in and get ready to learn:- simple ways you can use email marketing in your practice- what you should say and when, to get the best traction- why you need to use email marketing- how often to email your list to get resultsEnjoy the episode and be sure to leave a review!__________________________________________Ways to connect with Kirsty:https://emailwithkirsty.com/https://www.instagram.com/emailwithkirsty/Let's Chat - Send an instant message now Free Resource: A Practitioner's Guide To Attracting Amazing Clients Enrolling for Mentoring Now - Limited Spaces Left. Find out more HEREAccess the free toolkit: Practice Success ToolkitJoin the FREE GROUP - Wellness Biz Growth HubSubscribe to my YouTube channel: Live Your Passion, Grow Your PracticeVisit my website www.cassduffill.comFollow me on Instagram: The Practitioner's Business Mentor Follow me on Facebook: The Practitioner's Business Mentor

Are you a natural health & wellness practitioner struggling to get traction from your marketing? In this value-packed episode, naturopath & practitioner mentor Cass Duffill, reveals the three most common marketing mistakes that could be holding your practice back.  By addressing these common pitfalls, practitioners can create a more effective marketing strategy that attracts clients and showcases their unique value.Learn practical, easy to implement solutions that have helped countless practitioners transform their marketing & grow their practice, without compromising their integrity.What You'll Learn: Why marketing to everyone actually attracts no one How to stop hiding behind your qualifications and start connecting authentically The simple shift from feature-focused to transformation-focused messagingPractical steps to implement right after listeningChapters:00:00 Introduction to Marketing for Natural Health Practitioners01:06 Mistake #106:12 Mistake #209:01 Mistake #312:23 Selling Solutions:Let's Chat - Send an instant message now Free Resource: A Practitioner's Guide To Attracting Amazing Clients Enrolling for Mentoring Now - Limited Spaces Left. Find out more HEREAccess the free toolkit: Practice Success ToolkitJoin the FREE GROUP - Wellness Biz Growth HubSubscribe to my YouTube channel: Live Your Passion, Grow Your PracticeVisit my website www.cassduffill.comFollow me on Instagram: The Practitioner's Business Mentor Follow me on Facebook: The Practitioner's Business Mentor

In today's episode I introduce you all to a friend from the UK, Tara LilyMcDaid-Sly.  Tara specializes in helping entrepreneurs, particularly those online or with an element of their business or marketing online, to optimise and streamline using tech and systems.We discuss the different ways beyond practice management software, that you can make your business more efficient and easier to run, with simple tech and systems.  You'll also learn some easy but impactful tips about optimizing your website home page, how to set up a business hub and SOP's, and how you can use funnels to generate leads on repeat.Chapters00:00 Meet Tara02:53 The Importance of Systems and Optimization05:43 Common Website Mistakes and Best Practices08:55 Foundational Systems for Business Success12:58 The Role of Funnels in Business Growth20:31 Key Takeaways and Action StepsIf you'd like to reach out to Tara and find out more about how she can help you streamline your business, you can find her here:https://tara-lillievirtualassistant.co.uk/Let's Chat - Send an instant message now Free Resource: A Practitioner's Guide To Attracting Amazing Clients Enrolling for Mentoring Now - Limited Spaces Left. Find out more HEREAccess the free toolkit: Practice Success ToolkitJoin the FREE GROUP - Wellness Biz Growth HubSubscribe to my YouTube channel: Live Your Passion, Grow Your PracticeVisit my website www.cassduffill.comFollow me on Instagram: The Practitioner's Business Mentor Follow me on Facebook: The Practitioner's Business Mentor

In this episode, Cass Duffill discusses the common challenges faced by health practices and offers strategies to ensure their success. She emphasizes the importance of having a clear business strategy, effective marketing, strong personal branding, financial management, and client retention. Cass also highlights the need for practitioners to embrace change and differentiate themselves in a competitive market. By focusing on these key areas, health practitioners can create thriving practices that stand the test of time.Chapters00:00  Introduction to Health Practice Success01:24  Understanding the Challenges of Health Practices04:24  The Importance of a Clear Strategy05:23  Effective Marketing Strategies for Growth08:15 Building a Strong Personal Brand09:03  Financial Management Essentials10:24  Client Retention Strategies12:08  Embracing Change in Practice14:29  Differentiation in a Crowded Market16:08  Conclusion and Key TakeawaysLet's Chat - Send an instant message now Free Resource: A Practitioner's Guide To Attracting Amazing Clients Enrolling for Mentoring Now - Limited Spaces Left. Find out more HEREAccess the free toolkit: Practice Success ToolkitJoin the FREE GROUP - Wellness Biz Growth HubSubscribe to my YouTube channel: Live Your Passion, Grow Your PracticeVisit my website www.cassduffill.comFollow me on Instagram: The Practitioner's Business Mentor Follow me on Facebook: The Practitioner's Business Mentor

In this episode, Cass Duffill shares her personal journey from experiencing severe burnout to transforming her wellness practice into a thriving business. She discusses the challenges she faced, the importance of self-healing, and the strategies she implemented to create a sustainable work-life balance. Cass emphasizes the significance of simplifying business offerings, establishing boundaries, and the value of community support for practitioners. She concludes with insights on building a practice that aligns with personal values and goals, encouraging listeners to embrace their unique paths in the wellness industry.Chapters00:00 Introduction to Cass's Journey02:00 From Burnout to Breakthrough10:06 Transforming the Practice18:02 Building a Thriving Clinic19:53 Final Thoughts and ResourcesLet's Chat - Send an instant message now Free Resource: A Practitioner's Guide To Attracting Amazing Clients Enrolling for Mentoring Now - Limited Spaces Left. Find out more HEREAccess the free toolkit: Practice Success ToolkitJoin the FREE GROUP - Wellness Biz Growth HubSubscribe to my YouTube channel: Live Your Passion, Grow Your PracticeVisit my website www.cassduffill.comFollow me on Instagram: The Practitioner's Business Mentor Follow me on Facebook: The Practitioner's Business Mentor

In this conversation, Cass Duffill discusses effective strategies for service-based businesses to maximize client engagement and revenue through year-end offers. She emphasizes the importance of not giving up as the year closes, and shares actionable marketing strategies, creative promotions, and ways to build client relationships. The conversation highlights the significance of utilizing email marketing, leveraging all marketing channels, and creating holiday-themed initiatives to attract clients and boost sales before the holiday season.TakeawaysDon't give up; you're closer to your goals than you think!Email marketing is crucial; treat your list as gold.Utilize all marketing channels for consistent messaging.Gift vouchers need promotion to be effective.Leverage holiday themes for creative marketing ideas.Consider holiday survival guides to engage clients.Flash sales can effectively clear stock and attract clients.Consult packages can provide value and boost sales.Be strategic in your approach; choose what fits your business.Plan ahead to maximize revenue before the holiday shutdown.Let's Chat - Send an instant message nowEmpowered Marketing Unleashed, the podcast dedicated to empowering online entrepreneurs to unleash success through effective online marketing, savvy social media strategy and adding new revenue streams using your amazing skills. I'm Cass Duffill and I'm excited to share this journey of empowered marketing success with you! Thanks for listening to Empowered Marketing Unleashed. Get your FREE video training to Master Your Message HERETake the free quiz now to discover Your Personalised Marketing Blueprint! Access the FREE Video Training - 5 Steps to Master Your MessageJoin the FREE GROUP - Heart-Led Entrepreneurs Business Growth HubVisit my website www.cassduffill.comFollow me on Instagram @cassduffillstrategist Follow me on Facebook @CassDuffillStrategist Subscribe to my YouTube channel @CassDuffillStrategy

After an amazing first year of the podcast, I'm taking a short break while we record the next batch of content.While I'm on break you can come and connect with me in my Facebook Group .  Or find me on socials under Cass Duffill Strategist.See you soon with a new batch of amazing episodes!Cass xLet's Chat - Send an instant message nowEmpowered Marketing Unleashed, the podcast dedicated to empowering online entrepreneurs to unleash success through effective online marketing, savvy social media strategy and adding new revenue streams using your amazing skills. I'm Cass Duffill and I'm excited to share this journey of empowered marketing success with you! Thanks for listening to Empowered Marketing Unleashed. Get your FREE video training to Master Your Message HERETake the free quiz now to discover Your Personalised Marketing Blueprint! Access the FREE Video Training - 5 Steps to Master Your MessageJoin the FREE GROUP - Heart-Led Entrepreneurs Business Growth HubVisit my website www.cassduffill.comFollow me on Instagram @cassduffillstrategist Follow me on Facebook @CassDuffillStrategist Subscribe to my YouTube channel @CassDuffillStrategy

In this episode, we discuss how to create standout marketing in a cluttered online space. She emphasizes the importance of understanding your ideal client and crafting a compelling value proposition. She also highlights the significance of using various marketing tactics, such as content marketing, social proof, and email marketing. Additionally, she suggests networking, community building, and collaborating as effective strategies for creating standout marketing. Cass also encourages the use of technology and tools to streamline marketing efforts. Overall, the episode provides actionable tactics for attracting and retaining clients through standout marketing.TakeawaysUnderstand your ideal client deeply to create targeted marketing messages.Craft a compelling value proposition that sets your business apart from competitors.Utilize various marketing tactics, such as content marketing and social proof, to attract and retain clients.Leverage email marketing and segment your list for personalized communication.Network, build communities, and collaborate to expand your reach and establish yourself as an expert.Use technology and tools to streamline marketing efforts and maintain a consistent presence.Chapters00:00 Creating Client Magnetism02:23 Understanding Your Ideal Client03:13 Crafting a Compelling Value Proposition04:37 Utilizing Marketing Tactics06:23 Networking, Community Building, and Collaborating08:02 Leveraging Technology and ToolsLet's Chat - Send an instant message nowEmpowered Marketing Unleashed, the podcast dedicated to empowering online entrepreneurs to unleash success through effective online marketing, savvy social media strategy and adding new revenue streams using your amazing skills. I'm Cass Duffill and I'm excited to share this journey of empowered marketing success with you! Thanks for listening to Empowered Marketing Unleashed. Get your FREE video training to Master Your Message HERETake the free quiz now to discover Your Personalised Marketing Blueprint! Access the FREE Video Training - 5 Steps to Master Your MessageJoin the FREE GROUP - Heart-Led Entrepreneurs Business Growth HubVisit my website www.cassduffill.comFollow me on Instagram @cassduffillstrategist Follow me on Facebook @CassDuffillStrategist Subscribe to my YouTube channel @CassDuffillStrategy

In this episode, we discuss the limitations of relying solely on social media for marketing and offers alternative strategies to attract clients. We highlight the constantly changing algorithms and oversaturation of social media platforms as major challenges. We talk about how diversifying content and focusing on options other than social media is the key you need to build a loyal client base online.The episode concludes with some actionable takeaways and metrics to track your marketing effectiveness.Chapters00:00 Introduction and Background03:30 The Limitations of Relying Solely on Social Media for Marketing06:04 Diversifying Content: Reaching and Engaging Different Audiences09:58 Optimizing Websites: Driving Traffic and Converting Visitors into Clients12:57 The Power of Email Marketing: Building Relationships and Nurturing Connections13:26 Analysing and Adjusting: The Importance of Metrics and ResultsLet's Chat - Send an instant message nowEmpowered Marketing Unleashed, the podcast dedicated to empowering online entrepreneurs to unleash success through effective online marketing, savvy social media strategy and adding new revenue streams using your amazing skills. I'm Cass Duffill and I'm excited to share this journey of empowered marketing success with you! Thanks for listening to Empowered Marketing Unleashed. Get your FREE video training to Master Your Message HERETake the free quiz now to discover Your Personalised Marketing Blueprint! Access the FREE Video Training - 5 Steps to Master Your MessageJoin the FREE GROUP - Heart-Led Entrepreneurs Business Growth HubVisit my website www.cassduffill.comFollow me on Instagram @cassduffillstrategist Follow me on Facebook @CassDuffillStrategist Subscribe to my YouTube channel @CassDuffillStrategy

In this episode we discuss the importance of consistency in marketing and identifies common barriers that prevent entrepreneurs from being consistent. We emphasize that consistency is not just about frequency, but also about maintaining quality, alignment with brand values, and messaging. Consistency builds trust, strengthens brand identity, and improves audience engagement. The barriers to consistency include a lack of clear goals, overwhelm and burnout, procrastination and distractions, inconsistent messaging, and a lack of systems and processes. We talk about strategies to overcome these barriers:- why you need to set goals and how- where your marketing plan and content calendar fit into it- how your brand voice can be consistentSo join me, Cass Duffill, while we discuss all things consistency and how you can overcome them to get results with your online digital marketing.Chapters00:00 The Importance of Consistency in Marketing03:05 Identifying and Overcoming Barriers to Consistency09:33 Setting Clear Goals for Consistency11:42 Creating a Marketing Plan and Content Calendar13:34 Delegating Tasks and Establishing a Strong Brand Voice19:47 Taking Intentional Action and Making ProgressWant to learn how to create easy online marketing that work to bring amazing clients to your business? The waitlist for Marketing Mastery is open now - the ONLY live version of this program in 2024! Join the waitlist now!Let's Chat - Send an instant message nowEmpowered Marketing Unleashed, the podcast dedicated to empowering online entrepreneurs to unleash success through effective online marketing, savvy social media strategy and adding new revenue streams using your amazing skills. I'm Cass Duffill and I'm excited to share this journey of empowered marketing success with you! Thanks for listening to Empowered Marketing Unleashed. Get your FREE video training to Master Your Message HERETake the free quiz now to discover Your Personalised Marketing Blueprint! Access the FREE Video Training - 5 Steps to Master Your MessageJoin the FREE GROUP - Heart-Led Entrepreneurs Business Growth HubVisit my website www.cassduffill.comFollow me on Instagram @cassduffillstrategist Follow me on Facebook @CassDuffillStrategist Subscribe to my YouTube channel @CassDuffillStrategy

In this episode, Cass Duffill discusses the importance of sales for business growth and shares strategies for making sales in an authentic and non-salesy way. She emphasizes the need to genuinely solve the problems of ideal clients and to approach sales from a transformational mindset. Cass also highlights the importance of connection, authentic communication, and transparency in the sales process. She provides tips for conducting effective discovery calls and converting potential clients without being pushy or manipulative.TakeawaysSales are essential for business growth and profitability.Sales can be made in an authentic and non-salesy way by genuinely solving the problems of ideal clients.Connection, authentic communication, and transparency are key in the sales process.Effective discovery calls involve active listening and asking three simple questionsApproaching sales from a transformational mindset and focusing on the client's success leads to better outcomes and aligned clients.Chapters00:00 Introduction: The Importance of Sales02:57 Sales Can Be Authentic04:10 Shifting Mindset on Sales07:38 The Importance of Connection09:52 Authentic Communication Strategies14:29 Converting Potential ClientsFREE GUIDE - CALLS THAT CONVERTDownload your FREE guide here - https://cassduffill.com/calls-that-convert/Let's Chat - Send an instant message nowEmpowered Marketing Unleashed, the podcast dedicated to empowering online entrepreneurs to unleash success through effective online marketing, savvy social media strategy and adding new revenue streams using your amazing skills. I'm Cass Duffill and I'm excited to share this journey of empowered marketing success with you! Thanks for listening to Empowered Marketing Unleashed. Get your FREE video training to Master Your Message HERETake the free quiz now to discover Your Personalised Marketing Blueprint! Access the FREE Video Training - 5 Steps to Master Your MessageJoin the FREE GROUP - Heart-Led Entrepreneurs Business Growth HubVisit my website www.cassduffill.comFollow me on Instagram @cassduffillstrategist Follow me on Facebook @CassDuffillStrategist Subscribe to my YouTube channel @CassDuffillStrategy

In this conversation, Cass Duffill discusses strategies to grow an audience online. She emphasizes the importance of having a varied strategy and being present on multiple platforms. Consistency and reliability in marketing efforts are key to achieving long-term results. Collaborating with others and diversifying content are effective ways to engage and attract new audience members. Lead magnets and high-quality content play a crucial role in building an audience. Personal branding and storytelling help establish a connection with the audience. Engaging with the audience and focusing on a specific niche are also important. Lastly, borrowing other people's audiences can fast-track audience growth.TakeawaysWhy having a varied strategy is important and how to create one.The keys to long-term results.Ways to engage and attract new audience members.Why you need a personal brand to establish a connection with the audience.Ways to fast-track audience growth.Chapters00:00 Introduction03:27 The Power of Consistency and Reliability in Marketing07:29 The Role of Lead Magnets and High-Quality Content in Audience Building10:27 Personal Branding and Storytelling: Connecting with Your Audience13:06 Borrowing Audiences: Fast-Tracking Your Audience Growth14:03 ConclusionLet's Chat - Send an instant message nowEmpowered Marketing Unleashed, the podcast dedicated to empowering online entrepreneurs to unleash success through effective online marketing, savvy social media strategy and adding new revenue streams using your amazing skills. I'm Cass Duffill and I'm excited to share this journey of empowered marketing success with you! Thanks for listening to Empowered Marketing Unleashed. Get your FREE video training to Master Your Message HERETake the free quiz now to discover Your Personalised Marketing Blueprint! Access the FREE Video Training - 5 Steps to Master Your MessageJoin the FREE GROUP - Heart-Led Entrepreneurs Business Growth HubVisit my website www.cassduffill.comFollow me on Instagram @cassduffillstrategist Follow me on Facebook @CassDuffillStrategist Subscribe to my YouTube channel @CassDuffillStrategy

In this episode, Cass Duffill discusses the importance of client retention and provides 13 strategies to improve it. She emphasizes the need to attract the right clients, deliver what they paid for and exceed their expectations, and tailor solutions to their individual needs. Cass also highlights the significance of a quality onboarding process, mapping out the customer journey, and offering ongoing support. She encourages engaging clients in the journey, keeping them motivated, and providing a quick turnaround for deliverables. These strategies aim to increase client retention and generate referrals.Chapters00:00 Introduction02:24 Strategies for Client Retention05:13 Quality Onboarding Process08:05 Mapping Out the Customer Journey10:32 Offering Something Different in Each Interaction12:57 Providing a Quick Turnaround15:38 Being Timely in Delivering Solutions17:24 ConclusionLet's Chat - Send an instant message nowEmpowered Marketing Unleashed, the podcast dedicated to empowering online entrepreneurs to unleash success through effective online marketing, savvy social media strategy and adding new revenue streams using your amazing skills. I'm Cass Duffill and I'm excited to share this journey of empowered marketing success with you! Thanks for listening to Empowered Marketing Unleashed. Get your FREE video training to Master Your Message HERETake the free quiz now to discover Your Personalised Marketing Blueprint! Access the FREE Video Training - 5 Steps to Master Your MessageJoin the FREE GROUP - Heart-Led Entrepreneurs Business Growth HubVisit my website www.cassduffill.comFollow me on Instagram @cassduffillstrategist Follow me on Facebook @CassDuffillStrategist Subscribe to my YouTube channel @CassDuffillStrategy

In this episode, Cass Duffill discusses the concept of harmony over hustle and how to grow a business with ease. She emphasizes the importance of taking action and aligning with the goals for your business. Cass debunks the myth that success is the result of nonstop hustling and provides tips for finding the easiest path to success. These tips include streamlining your marketing, leveraging what is unique about you, using automation tools, setting strong boundaries, and delegating tasks. Cass also provides action steps for implementing these strategies.Chapters00:00 Introduction: Harmony Over Hustle02:40 Debunking the Myth of Nonstop Hustling05:38 Leveraging Your Uniqueness for New Opportunities07:15 Setting Strong Boundaries for a Sustainable Business10:19 Delegating Tasks to Focus on What Matters Most14:16 Conclusion: Embrace Harmony and Watch Your Business FlourishLet's Chat - Send an instant message nowEmpowered Marketing Unleashed, the podcast dedicated to empowering online entrepreneurs to unleash success through effective online marketing, savvy social media strategy and adding new revenue streams using your amazing skills. I'm Cass Duffill and I'm excited to share this journey of empowered marketing success with you! Thanks for listening to Empowered Marketing Unleashed. Get your FREE video training to Master Your Message HERETake the free quiz now to discover Your Personalised Marketing Blueprint! Access the FREE Video Training - 5 Steps to Master Your MessageJoin the FREE GROUP - Heart-Led Entrepreneurs Business Growth HubVisit my website www.cassduffill.comFollow me on Instagram @cassduffillstrategist Follow me on Facebook @CassDuffillStrategist Subscribe to my YouTube channel @CassDuffillStrategy

In this episode of Empowered Marketing Unleashed, Cass Duffill discusses the 'sticky bits' of business, the challenges and obstacles that entrepreneurs face. She shares her personal experiences and insights on topics such as standing out as a personal brand, emotional resilience, copyright and plagiarism, navigating finances, diversifying revenue, handling negative feedback, managing overwhelm, avoiding budget blowouts, standing for something, and contingency planning. Cass emphasizes the importance of getting help and support to overcome these challenges and grow your business.Chapters00:00 Standing Out as a Personal Brand05:01 Emotional Resilience: Making Rational Decisions08:28 Copyright and Plagiarism: Protecting Your Unique Strategy12:17 Navigating Finances: Balancing Investments and Growth15:33 Diversifying Revenue Streams: Sustainability and Focus18:28 Handling Negative Feedback: Setting Boundaries and Processes21:18 Managing Overwhelm: Doing Less, Doing Better23:16 Avoiding Budget Blowouts: Making Rational Decisions26:41 Standing for Something: Differentiating in a Crowded Market28:22 Contingency Planning: Preparing for CrisesLet's Chat - Send an instant message nowEmpowered Marketing Unleashed, the podcast dedicated to empowering online entrepreneurs to unleash success through effective online marketing, savvy social media strategy and adding new revenue streams using your amazing skills. I'm Cass Duffill and I'm excited to share this journey of empowered marketing success with you! Thanks for listening to Empowered Marketing Unleashed. Get your FREE video training to Master Your Message HERETake the free quiz now to discover Your Personalised Marketing Blueprint! Access the FREE Video Training - 5 Steps to Master Your MessageJoin the FREE GROUP - Heart-Led Entrepreneurs Business Growth HubVisit my website www.cassduffill.comFollow me on Instagram @cassduffillstrategist Follow me on Facebook @CassDuffillStrategist Subscribe to my YouTube channel @CassDuffillStrategy

In this episode, Cass Duffill discusses four online revenue streams that can be used to increase sales and revenue in a business. The four revenue streams are high ticket offers, low ticket offers, memberships and subscriptions, and passive income. Cass provides insights and best practices for each revenue stream, emphasizing the importance of creating a meaningful experience for customers and delivering value. She also highlights the need for diversifying revenue streams to ensure long-term sustainability and growth.Chapters00:00 Introduction: The Importance of Sales and Revenue02:08 Chapter 1: High Ticket Offers07:24 Chapter 2: Low Ticket Offers11:02 Chapter 3: Memberships and Subscriptions16:15 Chapter 4: Passive Income19:47 Chapter 5: Diversifying Revenue StreamsLet's Chat - Send an instant message nowEmpowered Marketing Unleashed, the podcast dedicated to empowering online entrepreneurs to unleash success through effective online marketing, savvy social media strategy and adding new revenue streams using your amazing skills. I'm Cass Duffill and I'm excited to share this journey of empowered marketing success with you! Thanks for listening to Empowered Marketing Unleashed. Get your FREE video training to Master Your Message HERETake the free quiz now to discover Your Personalised Marketing Blueprint! Access the FREE Video Training - 5 Steps to Master Your MessageJoin the FREE GROUP - Heart-Led Entrepreneurs Business Growth HubVisit my website www.cassduffill.comFollow me on Instagram @cassduffillstrategist Follow me on Facebook @CassDuffillStrategist Subscribe to my YouTube channel @CassDuffillStrategy

In this episode, Cass Duffill discusses the importance of freebie funnels in growing your email list and boosting your visibility. She explains that freebie funnels are lead magnets that attract and nurture leads, ultimately turning them into clients. Cass provides tips on creating effective freebie funnels, such as offering something of value, delivering it in a way that suits your audience, and making it easy to understand and consume. She also emphasizes the importance of nurturing leads and building trust over time. Cass concludes by highlighting the various purposes of funnels, including lead generation, promoting offers, making sales, and building engagement.Chapters00:00 Introduction: The Power of Freebie Funnels02:30 What is a Freebie Funnel?05:09 Creating Effective Freebie Funnels08:43 Delivering Freebies That Suit Your Audience12:26 Nurturing Leads and Building Trust16:00 The Versatility of Funnels19:33 Conclusion: The Benefits of Freebie FunnelsLet's Chat - Send an instant message nowEmpowered Marketing Unleashed, the podcast dedicated to empowering online entrepreneurs to unleash success through effective online marketing, savvy social media strategy and adding new revenue streams using your amazing skills. I'm Cass Duffill and I'm excited to share this journey of empowered marketing success with you! Thanks for listening to Empowered Marketing Unleashed. Get your FREE video training to Master Your Message HERETake the free quiz now to discover Your Personalised Marketing Blueprint! Access the FREE Video Training - 5 Steps to Master Your MessageJoin the FREE GROUP - Heart-Led Entrepreneurs Business Growth HubVisit my website www.cassduffill.comFollow me on Instagram @cassduffillstrategist Follow me on Facebook @CassDuffillStrategist Subscribe to my YouTube channel @CassDuffillStrategy

In this episode, Cass Duffill discusses the concept of a standout framework or a signature framework for online businesses. She explains that a signature framework is a repeatable and deliverable process that helps businesses get results for their clients. Cass emphasizes that a framework needs to have purpose and cannot be just a word or acronym thrown onto social media tiles. She provides examples of frameworks she has used in her own business and gives three steps to create a standout framework. Cass also highlights the benefits of having a framework, such as setting your business apart, attracting the right clients, and boosting confidence.Let's Chat - Send an instant message nowEmpowered Marketing Unleashed, the podcast dedicated to empowering online entrepreneurs to unleash success through effective online marketing, savvy social media strategy and adding new revenue streams using your amazing skills. I'm Cass Duffill and I'm excited to share this journey of empowered marketing success with you! Thanks for listening to Empowered Marketing Unleashed. Get your FREE video training to Master Your Message HERETake the free quiz now to discover Your Personalised Marketing Blueprint! Access the FREE Video Training - 5 Steps to Master Your MessageJoin the FREE GROUP - Heart-Led Entrepreneurs Business Growth HubVisit my website www.cassduffill.comFollow me on Instagram @cassduffillstrategist Follow me on Facebook @CassDuffillStrategist Subscribe to my YouTube channel @CassDuffillStrategy

In this bonus episode, Cass Duffill discusses how entrepreneurs and business owners can overcome challenges and move their businesses forward. She emphasizes the importance of learning, implementing strategies, and getting results. Cass also highlights the value of having a cheer squad and being part of a supportive community. She introduces her mastermind program, the Elevation Code, which offers a blend of business, marketing, and sales education along with mentoring and community support. The episode concludes with an invitation to join the mastermind and a reminder to focus on passion, purpose, and long-term commitment to business growth.TakeawaysLearning, implementing, and getting results are key to moving a business forward.Having a cheer squad and being part of a supportive community can provide inspiration, new ideas, and different perspectives.Business and marketing education are essential for long-term business success.Passion, purpose, and commitment are crucial for fulfilling business potential.Joining a mastermind program like the Elevation Code can provide a blend of education, mentoring, and community support.Let's Chat - Send an instant message nowEmpowered Marketing Unleashed is more than just a podcast, it will be your compass in the ever-evolving world of online marketing and business. Thanks for being here and I look forward to sharing the journey with you. Be sure to subscribe and follow, so you don't miss a thing! Join The Elevation Code Mastermind - Doors close Friday 28/06/2024Take the free quiz now to discover Your Personalised Marketing Blueprint! Access the FREE Video Training - 5 Steps to Master Your MessageJoin the FREE GROUP - Heart-Led Entrepreneurs Business Growth HubVisit my website www.cassduffill.comFollow me on Instagram @cassduffillstrategist Follow me on Facebook @CassDuffillStrategist Subscribe to my YouTube channel @CassDuffillStrategy

In this episode, Cass Duffill discusses the concept of the 'knowledge bubble' and the importance of stepping outside of it to supercharge the growth of your business. She explains that while our personal knowledge and expertise are valuable, they can become constraints and limit our ability to innovate and scale. Cass emphasizes the need to seek external knowledge, guidance, and advice from experts who have already walked the path. She also highlights the importance of implementing the acquired knowledge and tracking the results. Ultimately, expanding our knowledge bubble allows us to make a bigger impact and create a thriving business.TakeawaysStepping outside of your knowledge bubble is crucial for the growth of your business.Seek external knowledge, guidance, and advice from experts who have already achieved what you aspire to.Implement the acquired knowledge and track the results to see the impact on your business.Expanding your knowledge bubble allows you to make a bigger impact and create a thriving business.Let's Chat - Send an instant message nowEmpowered Marketing Unleashed is more than just a podcast, it will be your compass in the ever-evolving world of online marketing and business. Thanks for being here and I look forward to sharing the journey with you. Be sure to subscribe and follow, so you don't miss a thing! Join The Elevation Code Mastermind - Doors close Friday 28/06/2024Take the free quiz now to discover Your Personalised Marketing Blueprint! Access the FREE Video Training - 5 Steps to Master Your MessageJoin the FREE GROUP - Heart-Led Entrepreneurs Business Growth HubVisit my website www.cassduffill.comFollow me on Instagram @cassduffillstrategist Follow me on Facebook @CassDuffillStrategist Subscribe to my YouTube channel @CassDuffillStrategy

In this episode, Cass Duffill shares her personal journey of running a business while dealing with a chronic health issue. She emphasizes that personal challenges, such as managing a health condition, can actually become strengths in business. Cass provides tips on how to balance your business and health, including prioritizing self-care, creating a flexible schedule, delegating and automating tasks, and being honest about your needs and boundaries. She encourages entrepreneurs to integrate their personal experiences into their businesses and use them to provide unique insights and support for their clients.TakeawaysPersonal challenges can become strengths in business.Prioritize self-care to maintain your health and well-being.Create a flexible schedule that accommodates your energy levels and health flares.Delegate and automate tasks to reduce your workload.Be honest about your needs and boundaries with your team and clients.Integrate your personal experiences into your business to provide unique insights and support for your clients.Chapters00:00 Introduction03:50 Personal Health Story09:01 Fear and Shame13:16 Hiding Health Struggles21:20 Balancing Your Business25:33 Harnessing Challenges for Success Let's Chat - Send an instant message nowEmpowered Marketing Unleashed is more than just a podcast, it will be your compass in the ever-evolving world of online marketing and business. Thanks for being here and I look forward to sharing the journey with you. Be sure to subscribe and follow, so you don't miss a thing! Take the free quiz now to discover Your Personalised Marketing Blueprint! Spaces open in 1:1 mentoring right now. CHECK IT OUT New FREE Guide: CALLS THAT CONVERT - Your Guide to Authentic Discovery Calls. DOWNLOAD NOWJoin the FREE GROUP - Heart-Led Entrepreneurs Business Growth HubVisit my website www.cassduffill.comFollow me on Instagram @cassduffillstrategist Follow me on Facebook @CassDuffillStrategist Subscribe to my YouTube channel @CassDuffillStrategy

In this episode, Cass discusses five things that are not necessary for success in business. She debunks common misconceptions and provides advice on focusing on what really matters.   We will cover the need to have a perfectly executed plan, why you must use toxic selling traits right now, how you need to be constantly present on social media and why you must have the most expensive tech platforms, while making sure you keep everyone happy...... or will we....?This episode will encourage you to prioritize your own goals and authenticity in order to achieve success on their own terms.  Welcome to your permission slip to success on your own terms!Chapters00:00 Introduction: Five Things You Don't Need to Be Successful02:27 Chapter 1: Debunking the Myth of the Flawless Plan05:58 Chapter 2: Authenticity Over Toxic Sales Tactics09:39 Chapter 3: Balancing Social Media Presence13:01 Chapter 4: Affordable Tech Platforms for Success14:49 Chapter 5: Embracing Your Own Path to SuccessLet's Chat - Send an instant message nowEmpowered Marketing Unleashed is more than just a podcast, it will be your compass in the ever-evolving world of online marketing and business. Thanks for being here and I look forward to sharing the journey with you. Be sure to subscribe and follow, so you don't miss a thing! Take the free quiz now to discover Your Personalised Marketing Blueprint! Spaces open in 1:1 mentoring right now. CHECK IT OUT New FREE Guide: CALLS THAT CONVERT - Your Guide to Authentic Discovery Calls. DOWNLOAD NOWJoin the FREE GROUP - Heart-Led Entrepreneurs Business Growth HubVisit my website www.cassduffill.comFollow me on Instagram @cassduffillstrategist Follow me on Facebook @CassDuffillStrategist Subscribe to my YouTube channel @CassDuffillStrategy

Hate marketing? You're not alone! Today we explore actionable strategies and insights on how to attract clients in a way that feels true to you, and ways to market your business that you might even enjoy!TakeawaysMarketing activities that align with personal values and strengths to create an authentic and enjoyable marketing experience.Authentic storytelling and personal connection to build your heart-centred business.Quality over quantity is key in marketing, and consistency is crucial for seeing results from marketing activities.Chapters00:00 Struggling with Marketing Alignment07:40 Tailoring Marketing to Personal Strengths11:47 Authenticity and Storytelling in Marketing12:50 Your Personalised Marketing Blueprint - QuizLet's Chat - Send an instant message nowEmpowered Marketing Unleashed is more than just a podcast, it will be your compass in the ever-evolving world of online marketing and business. Thanks for being here and I look forward to sharing the journey with you. Be sure to subscribe and follow, so you don't miss a thing! Take the free quiz now to discover Your Personalised Marketing Blueprint! Spaces open in 1:1 mentoring right now. CHECK IT OUT New FREE Guide: CALLS THAT CONVERT - Your Guide to Authentic Discovery Calls. DOWNLOAD NOWJoin the FREE GROUP - Heart-Led Entrepreneurs Business Growth HubVisit my website www.cassduffill.comFollow me on Instagram @cassduffillstrategist Follow me on Facebook @CassDuffillStrategist Subscribe to my YouTube channel @CassDuffillStrategy

In this episode, Cass Duffill discusses reimagining email marketing, emphasizing authenticity, integrity, and value-driven communication. She addresses common concerns, best practices, and strategies for creating engaging and non-pushy email marketing campaigns.TakeawaysEmail marketing can be done with integrity and authenticity, focusing on building genuine connections and offering value to subscribers.The frequency of emails should strike a balance between staying top of mind and avoiding overwhelming subscribers.Personalization, storytelling, and value-driven content can make email marketing more engaging and less pushy.Open and click-through rates are important metrics to analyze and improve the effectiveness of email campaigns.Growing an email list with authenticity involves offering value in exchange for email addresses and respecting the subscriber's choice to opt-in.Balancing authenticity and sales goals in email marketing involves making genuine offers and prioritizing the client's needs over making a sale.Chapters00:00 Reimagining Email Marketing: Authenticity and Integrity04:19 Best Practices for Engaging Email Marketing09:20 Balancing Frequency and Engagement in Email Campaigns14:02 Growing Your Email List with Authenticity16:32 Improving Open and Click-Through Rates in Email MarketingLet's Chat - Send an instant message nowEmpowered Marketing Unleashed is more than just a podcast, it will be your compass in the ever-evolving world of online marketing and business. Thanks for being here and I look forward to sharing the journey with you. Be sure to subscribe and follow, so you don't miss a thing! Take the free quiz now to discover Your Personalised Marketing Blueprint! Spaces open in 1:1 mentoring right now. CHECK IT OUT New FREE Guide: CALLS THAT CONVERT - Your Guide to Authentic Discovery Calls. DOWNLOAD NOWJoin the FREE GROUP - Heart-Led Entrepreneurs Business Growth HubVisit my website www.cassduffill.comFollow me on Instagram @cassduffillstrategist Follow me on Facebook @CassDuffillStrategist Subscribe to my YouTube channel @CassDuffillStrategy

In this episode, Cass Duffill discusses seven ways to improve marketing for online businesses. She emphasizes the importance of understanding buyer behaviour and bridging the marketing gap. Consistency in content creation and a focus on driving traffic to websites are also key. Duffill advises entrepreneurs to have a visibility marketing strategy that includes multiple platforms and channels. Planning quarterly and executing monthly, as well as prioritizing website improvement, are essential. She also highlights the need to move away from relying solely on social media and to create a strong online presence.TakeawaysUnderstand the behavior of your buyers and bridge the marketing gap to effectively communicate with them.Consistency in content creation is crucial for marketing success.Develop a visibility marketing strategy that includes multiple platforms and channels.Prioritize driving traffic to your website and focus on website improvement.Plan quarterly and execute monthly to stay organized and on track.Move away from relying solely on social media and create a strong online presence.Marketing should be enjoyable and tailored to your business.Chapters00:00 Understanding Buyer Behavior and Bridging the Marketing Gap03:45 Consistency in Content Creation05:35 Developing a Visibility Marketing Strategy09:45 Quarterly Planning and Monthly Execution10:51 Moving Beyond Social Media11:46 Improving Your WebsiteLet's Chat - Send an instant message nowEmpowered Marketing Unleashed is more than just a podcast, it will be your compass in the ever-evolving world of online marketing and business. Thanks for being here and I look forward to sharing the journey with you. Be sure to subscribe and follow, so you don't miss a thing! 2 spots available in premium 1:1 mentoring Create & Elevate. CHECK IT OUT New FREE Guide: CALLS THAT CONVERT - Your Guide to Authentic Discovery Calls. DOWNLOAD NOWJoin the FREE GROUP - Entrepreneurs Business Growth HubVisit my website www.cassduffill.comFollow me on Instagram @cassduffillstrategist Follow me on Facebook @CassDuffillStrategist Subscribe to my YouTube channel @CassDuffillStrategy

In this episode, Cass Duffill discusses strategies for generating clients in a slow economy. She emphasizes the importance of aligning your offers with your core values and the needs of your ideal clients. She also highlights the power of storytelling in marketing and building genuine connections with your audience. Additionally, she suggests optimizing your online presence, utilizing client testimonials, and shifting from a competitive mindset to a collaborative one. Consistency in marketing efforts and regular reflection on your business are key to attracting more clients.TakeawaysAlign your offers with your core values and the needs of your ideal clients.Harness the power of storytelling in your marketing to connect with your audience.Build genuine connections and nurture relationships with potential clients.Optimize your online presence, including your website and social media profiles.Utilize client testimonials to build credibility and trust.Shift from a competitive mindset to a collaborative one.Stay consistent with your marketing efforts and regularly reflect on your businessChapters00:00 Introduction: Struggling for Clients in a Slow Economy03:26 Chapter 1: Strategies for Generating Clients in a Slow Economy06:52 Chapter 2: The Power of Storytelling in Marketing09:15 Chapter 3: Building Genuine Connections with Your Audience15:19 Chapter 4: Optimizing Your Online Presence for Client Generation20:35 Chapter 6: Shifting from Competition to Collaboration26:48 Chapter 7: Consistency and Reflection for Client GrowthLet's Chat - Send an instant message nowEmpowered Marketing Unleashed is more than just a podcast, it will be your compass in the ever-evolving world of online marketing and business. Thanks for being here and I look forward to sharing the journey with you. Be sure to subscribe and follow, so you don't miss a thing! 2 spots available in premium 1:1 mentoring Create & Elevate. CHECK IT OUT New FREE Guide: CALLS THAT CONVERT - Your Guide to Authentic Discovery Calls. DOWNLOAD NOWJoin the FREE GROUP - Entrepreneurs Business Growth HubVisit my website www.cassduffill.comFollow me on Instagram @cassduffillstrategist Follow me on Facebook @CassDuffillStrategist Subscribe to my YouTube channel @CassDuffillStrategy

In this episode, Cass Duffill discusses her success strategy framework for growing a business. She emphasizes the importance of having a clear plan and strategy in place to achieve goals. She highlights six key steps to creating a successful business: goals and strategy, messaging and client clarity, audience building, offers, marketing, and lead generation. She emphasizes the need for consistent action and execution in each of these areas. Cass also emphasizes the importance of selling solutions and creating a business model that allows for scalability and growth.TakeawaysHaving a clear plan and strategy is essential for business success.Consistent action and execution are key to achieving goals.Messaging and client clarity are crucial for effective marketing.Building an audience and nurturing leads are important for sales.Creating scalable offers and a marketing plan are essential for business growth.Lead generation and putting leads on autopilot can bring consistent new clients.Chapters00:00 Introduction06:30 Goals and Strategy11:13 Lead Generation and Putting Leads on AutopilotLet's Chat - Send an instant message nowEmpowered Marketing Unleashed is more than just a podcast, it will be your compass in the ever-evolving world of online marketing and business. Thanks for being here and I look forward to sharing the journey with you. Be sure to subscribe and follow, so you don't miss a thing! 2 spots available in premium 1:1 mentoring Create & Elevate. CHECK IT OUT New FREE Guide: CALLS THAT CONVERT - Your Guide to Authentic Discovery Calls. DOWNLOAD NOWJoin the FREE GROUP - Entrepreneurs Business Growth HubVisit my website www.cassduffill.comFollow me on Instagram @cassduffillstrategist Follow me on Facebook @CassDuffillStrategist Subscribe to my YouTube channel @CassDuffillStrategy

In this episode, Cass Duffill discusses how to have authentic discovery calls that convert in service-based businesses. She emphasizes the importance of being genuine, listening more than speaking, and putting the needs of potential clients first. Cass provides tips on creating a list of questions, offering ways to work with clients, and implementing a professional follow-up process. She also addresses the pricing dilemma and the importance of tracking leads and following up effectively.TakeawaysAuthentic discovery calls can be genuine and create a win-win for both the entrepreneur and the potential client.Listening more than speaking is crucial during discovery calls to understand the potential client's needs and assess if you are the right fit.Offering ways to work with potential clients is important, whether it's one-on-one, group programs, memberships, or communities.Implementing a professional follow-up process is essential for converting potential clients into actual clients.Having well-defined prices and sticking to them helps overcome the pricing dilemma.Tracking leads and following up effectively increases the chances of converting potential clients.Chapters00:00 Introduction: The Challenge of Authentic Discovery Calls07:39 Chapter 2: Listening More Than Speaking13:13 Chapter 4: The Importance of a Professional Follow-Up ProcessEmpowered Marketing Unleashed is more than just a podcast, it will be your compass in the ever-evolving world of online marketing and business. Thanks for being here and I look forward to sharing the journey with you. Be sure to subscribe and follow, so you don't miss a thing! Resources:Download the FREE 100 Content Prompts NOWDownload my FREE Content that Connects guide & create the right marketing messagesJoin the FREE GROUP - Entrepreneurs Marketing & Business Growth HubVisit my website www.cassduffill.comFollow me on Instagram @cassduffillstrategist Follow me on Facebook @CassDuffillStrategist Subscribe to my YouTube channel @CassDuffillStrategy

In this episode we talk about what actually creates success.  Building a business around your passion and strengths can lead to more success. It's important to consider your ideal work week and balance, as well as diversifying your income streams for stability and growth. Creating a dream team and seeking guidance from a mentor can also contribute to success. Developing an action plan and sticking to it with persistence and consistency is key. The success strategy is a living document that may require adjustments as you evolve and changeEmpowered Marketing Unleashed is more than just a podcast, it will be your compass in the ever-evolving world of online marketing and business. Thanks for being here and I look forward to sharing the journey with you. Be sure to subscribe and follow, so you don't miss a thing! Resources:Download the FREE 100 Content Prompts NOWDownload my FREE Content that Connects guide & create the right marketing messagesJoin the FREE GROUP - Entrepreneurs Marketing & Business Growth HubVisit my website www.cassduffill.comFollow me on Instagram @cassduffillstrategist Follow me on Facebook @CassDuffillStrategist Subscribe to my YouTube channel @CassDuffillStrategy

In this episode, Cass Duffill discusses the importance of building a personal brand in 2024. She provides three simple steps to start building a personal brand that stands out and attracts the right clients.  Cass emphasizes the need for authenticity and personal connection in building a personal brand.TakeawaysBuilding a personal brand is more important than ever in 2024.A personal brand should embody who you are, what you do, and why you do it.Showing your passion and purpose helps attract an audience that aligns with you.Consistency in branding and messaging is key to building a loyal audience.Expanding your messaging beyond what you sell allows people to get to know you on a deeper level.Authenticity and personal connection are crucial in building a personal brandChapters00:00 Introduction05:22 Showing Who You Are09:49 Expanding Your Messaging16:26 ConclusionBook a free chat with Cass to see if The Elevation Code is right for you - CLICK HERE Empowered Marketing Unleashed is more than just a podcast, it will be your compass in the ever-evolving world of online marketing and business. Thanks for being here and I look forward to sharing the journey with you. Be sure to subscribe and follow, so you don't miss a thing! Resources:Download the FREE 100 Content Prompts NOWDownload my FREE Content that Connects guide & create the right marketing messagesJoin the FREE GROUP - Entrepreneurs Marketing & Business Growth HubVisit my website www.cassduffill.comFollow me on Instagram @cassduffillstrategist Follow me on Facebook @CassDuffillStrategist Subscribe to my YouTube channel @CassDuffillStrategy

In this conversation, Cass Duffill shares five strategies to build a profitable business with the right clients. She emphasizes the importance of messaging, lead generation, SEO, content creation, and authentic sales. These strategies can help business owners overcome the feast and famine cycle and achieve consistent results. Cass also highlights the need for regular review and revision of messaging, as well as the importance of creating content pillars and recycling content across platforms. She encourages business owners to embrace sales as a way to create a sustainable and successful business.TakeawaysTake the time to get your messaging right and ensure it reflects the solutions you offer to your ideal clients.Implement lead generation strategies to ensure a steady flow of clients and revenue.Don't overlook the power of SEO in driving traffic and generating leads for your business.Consistent and regular content creation is key to attracting the right clients and achieving consistent results.Embrace sales as a way to create a sustainable and successful business, and focus on offering authentic solutions to your ideal clients.Chapters00:00 Introduction: Wanting More of the Right Clients05:04 Lead Generation: Putting Your Leads on Autopilot10:35 Content Creation: Attracting the Right ClientsEmpowered Marketing Unleashed is more than just a podcast, it will be your compass in the ever-evolving world of online marketing and business. Thanks for being here and I look forward to sharing the journey with you. Be sure to subscribe and follow, so you don't miss a thing! Resources:Download the FREE 100 Content Prompts NOWDownload my FREE Content that Connects guide & create the right marketing messagesJoin the FREE GROUP - Entrepreneurs Marketing & Business Growth HubVisit my website www.cassduffill.comFollow me on Instagram @cassduffillstrategist Follow me on Facebook @CassDuffillStrategist Subscribe to my YouTube channel @CassDuffillStrategy

In this episode, Cass Duffill shares three strategic moves that are generating 10K plus months for her clients. The first strategy is about having an optimized sales funnel, which involves capturing leads, warming them up, and building relationships. The second strategy is visibility marketing, which goes beyond social media and includes using multiple channels and platforms to reach the target audience. The third strategy is giving the audience what they want by understanding their needs and crafting offers that meet those needs. By implementing these strategies, entrepreneurs can increase their bottom line and drive their business towards 10K months and beyond.TakeawaysUtilize optimized sales funnels to capture leads, warm them up, and build relationships.Diversify your marketing channels and platforms for visibility marketing.Understand your audience and craft offers that meet their needs.Test, analyse, and adapt your strategies for continuous improvement.Chapters00:00 Introduction and Goal of 10K Months01:14 Chapter 1: Optimized Sales Funnels12:59 Chapter 3: Giving Your Audience What They WantEmpowered Marketing Unleashed is more than just a podcast, it will be your compass in the ever-evolving world of online marketing and business. Thanks for being here and I look forward to sharing the journey with you. Be sure to subscribe and follow, so you don't miss a thing! Resources:Download the FREE 100 Content Prompts NOWDownload my FREE Content that Connects guide & create the right marketing messagesJoin the FREE GROUP - Entrepreneurs Marketing & Business Growth HubVisit my website www.cassduffill.comFollow me on Instagram @cassduffillstrategist Follow me on Facebook @CassDuffillStrategist Subscribe to my YouTube channel @CassDuffillStrategy

SummaryIn this episode, Cassandra Duffill discusses the concept of empowered marketing and how it can revolutionize the way entrepreneurs market their businesses. She emphasizes the importance of respecting the audience, sharing authentic stories, and providing value-driven content. By adopting empowered marketing, entrepreneurs can build genuine connections with their audience and create a positive client relationship. Cassandra also highlights the need to avoid traditional marketing tactics that rely on manipulation and inauthenticity. Implementing empowered marketing strategies can lead to deeper connections, increased trust, and ultimately, business success.TakeawaysEmpowered marketing is a revolutionary approach to marketing that focuses on respecting the audience, sharing authentic stories, and providing value-driven content.By adopting empowered marketing, entrepreneurs can build genuine connections with their audience and create a positive client relationship.Traditional marketing tactics that rely on manipulation and inauthenticity should be avoided in favor of empowered marketing strategies.Implementing empowered marketing can lead to deeper connections, increased trust, and ultimately, business success.Chapters00:00 Introduction00:50 Diving into Empowered Marketing07:19 Key Elements of Empowered Marketing09:58 Respect for the Audience13:08 Authentic Storytelling16:03 Value-Centric Approach20:16 Marketing Strategies to Avoid22:11 ConclusionEmpowered Marketing Unleashed is more than just a podcast, it will be your compass in the ever-evolving world of online marketing and business. Thanks for being here and I look forward to sharing the journey with you. Be sure to subscribe and follow, so you don't miss a thing! Resources:Download the FREE 100 Content Prompts NOWDownload my FREE Content that Connects guide & create the right marketing messagesJoin the FREE GROUP - Entrepreneurs Marketing & Business Growth HubVisit my website www.cassduffill.comFollow me on Instagram @cassduffillstrategist Follow me on Facebook @CassDuffillStrategist Subscribe to my YouTube channel @CassDuffillStrategy

In this episode, Cass Duffill discusses the feast and famine cycle that many entrepreneurs face in their businesses. She explains that the cycle occurs due to a reliance on a single source of income and inconsistency with marketing efforts. To combat this cycle, she suggests two solutions: consistent marketing and diversifying income streams. Cass provides tips on how to add new revenue streams, such as leveraging expertise and identifying complimentary offers. She also addresses mindset blocks and emphasizes the importance of starting small and overcoming tech and workload challenges. The episode concludes with a reminder that stepping off the feast and famine cycle is about creating more opportunities to help people and offers steps to break the cycle.TakeawaysThe feast and famine cycle in business is caused by a reliance on a single source of income and inconsistency with marketing efforts.To combat the feast and famine cycle, entrepreneurs should focus on consistent marketing and diversifying their income streams.Adding new revenue streams can be done by leveraging expertise and identifying complimentary offers.Overcoming mindset blocks and starting small are key to breaking the feast and famine cycle.Chapters00:00 Introduction01:16 The Feast and Famine Cycle04:23 Solution: Consistent Marketing05:39 Solution: Diversifying Income Streams08:28 Adding Revenue Streams: Leveraging Expertise09:54 Adding Revenue Streams: Identifying Complimentary Offers12:49 Overcoming Mindset Blocks14:26 Getting Started: Start Small18:59 Steps to Break the Feast and Famine Cycle23:00 ConclusionEmpowered Marketing Unleashed is more than just a podcast, it will be your compass in the ever-evolving world of online marketing and business. Thanks for being here and I look forward to sharing the journey with you. Be sure to subscribe and follow, so you don't miss a thing! Resources:Download the FREE 100 Content Prompts NOWDownload my FREE Content that Connects guide & create the right marketing messagesJoin the FREE GROUP - Entrepreneurs Marketing & Business Growth HubVisit my website www.cassduffill.comFollow me on Instagram @cassduffillstrategist Follow me on Facebook @CassDuffillStrategist Subscribe to my YouTube channel @CassDuffillStrategy

In this episode, Cass Duffill discusses her framework and the steps to building an abundant business. She emphasizes the importance of understanding your ideal client and their needs, mapping out your offers to serve them, creating an abundance plan to bridge the revenue gap, and developing an irresistible offer. She also invites listeners to join her mastermind program, The Elevation Code, for entrepreneurs looking to reach their next level.TakeawaysUnderstand your ideal client and their needs to provide the transformation they are seeking.Map out your offers to serve your ideal client at different price points and in different formats.Create an abundance plan to bridge the revenue gap between your current earnings and your goals.Develop an irresistible offer that addresses your ideal client's specific needs and provides value.Chapters00:00 Introduction: Building an Abundant Business03:06 Step 1: Understanding Your Ideal Client11:53 Step 2: Mapping Your Offers13.74 Step 3: Pricing Your Offers23:31 Step 4: Developing Your Irresistible Offer28:18 Recap and Invitation to The Elevation CodeEmpowered Marketing Unleashed is more than just a podcast, it will be your compass in the ever-evolving world of online marketing and business. Thanks for being here and I look forward to sharing the journey with you. Be sure to subscribe and follow, so you don't miss a thing! Resources:Download the FREE 100 Content Prompts NOWDownload my FREE Content that Connects guide & create the right marketing messagesJoin the FREE GROUP - Entrepreneurs Marketing & Business Growth HubVisit my website www.cassduffill.comFollow me on Instagram @cassduffillstrategist Follow me on Facebook @CassDuffillStrategist Subscribe to my YouTube channel @CassDuffillStrategy

In this episode, Cass Duffill interviews Zoe Douthwaite from Clarity OBM Services about the benefits and process of outsourcing in business. Zoe shares her personal journey of starting her own virtual assistant business and transitioning into an online business manager. The conversation covers topics such as identifying tasks to outsource, determining the right time to start outsourcing, finding the right people, managing projects with outsourced help, organizing content, and the benefits of outsourcing. The key takeaway is that outsourcing can help business owners free up time, focus on their strengths, and grow their businesses more effectively.Chapters00:00 Introduction and Background00:51 The Need for Outsourcing05:47 Determining the Right Time to Start Outsourcing07:56 Finding the Right People10:36 Managing Projects with Outsourced Help14:21 Organizing Content and Protecting Against Loss16:37 Benefits of Outsourcing and Final ThoughtsCheck out Zoe here >> https://clarityobmservices.co.uk/Empowered Marketing Unleashed is more than just a podcast, it will be your compass in the ever-evolving world of online marketing and business. Thanks for being here and I look forward to sharing the journey with you. Be sure to subscribe and follow, so you don't miss a thing! Resources:Download the FREE 100 Content Prompts NOWDownload my FREE Content that Connects guide & create the right marketing messagesJoin the FREE GROUP - Entrepreneurs Marketing & Business Growth HubVisit my website www.cassduffill.comFollow me on Instagram @cassduffillstrategist Follow me on Facebook @CassDuffillStrategist Subscribe to my YouTube channel @CassDuffillStrategy

In this episode, Cass Duffill interviews Carolyn Campbell, a Pinterest strategist, about using Pinterest for business. Carolyn shares her journey of starting her own business and how she discovered the power of Pinterest. They discuss why Pinterest is the right option for entrepreneurs, emphasizing its time-saving benefits and long-lasting content. Carolyn explains that Pinterest the right way to use Pinterest to grow your business and attract new clients. We also share the top tips you should start doing right now to benefit from Pinterest.Chapters00:00 Introduction to Carolyn Campbell and Pinterest Strategy02:21 Why Pinterest is the Right Option for Entrepreneurs03:50 Pinterest as a Search Engine07:38 Using Personal Pinterest Account for Business14:33 Posting Frequency on Pinterest25:11 Creative Freedom on Pinterest27:11 Making Life Easy with Pinterest29:43 Carolyn's Free Masterclass30:05 ConclusionCarolyn's FREE Masterclass - Use Pinterest to Attract  Your Ideal Clients On RepeatEmpowered Marketing Unleashed is more than just a podcast, it will be your compass in the ever-evolving world of online marketing and business. Thanks for being here and I look forward to sharing the journey with you. Be sure to subscribe and follow, so you don't miss a thing! Resources:Download the FREE 100 Content Prompts NOWDownload my FREE Content that Connects guide & create the right marketing messagesJoin the FREE GROUP - Entrepreneurs Marketing & Business Growth HubVisit my website www.cassduffill.comFollow me on Instagram @cassduffillstrategist Follow me on Facebook @CassDuffillStrategist Subscribe to my YouTube channel @CassDuffillStrategy

In this conversation, Jules White, a web and SEO strategist, shares valuable insights on the importance of SEO for entrepreneurs in the health and wellness industry. She highlights the common mistakes entrepreneurs make in SEO and provides tips to improve Google rankings. Jules also discusses the process of setting up and optimizing a Google My Business profile and emphasizes the need for a comprehensive visibility marketing strategy. Lastly, she advises entrepreneurs to measure their website traffic and conversion rates to understand their SEO progress.Chapters00:00 The Importance of SEO for Entrepreneurs03:53 Common Mistakes in SEO09:54 Tips to Improve Google Rank13:59 Setting Up and Optimizing Google My Business Profile19:20 Frequency of Updating Google My Business Profile22:36 Measuring Website Traffic and Conversion RatesCheck out Jules here >> https://thewebsitesuccesshub.com Get your free SEO report here >> Free SEO ReportEmpowered Marketing Unleashed is more than just a podcast, it will be your compass in the ever-evolving world of online marketing and business. Thanks for being here and I look forward to sharing the journey with you. Be sure to subscribe and follow, so you don't miss a thing! Resources:Download the FREE 100 Content Prompts NOWDownload my FREE Content that Connects guide & create the right marketing messagesJoin the FREE GROUP - Entrepreneurs Marketing & Business Growth HubVisit my website www.cassduffill.comFollow me on Instagram @cassduffillstrategist Follow me on Facebook @CassDuffillStrategist Subscribe to my YouTube channel @CassDuffillStrategy

In this episode, Cass Duffill discusses the importance of creating a heart-centered brand for health and wellness businesses. She emphasizes the need for personal branding to showcase one's values and connect with ideal clients. Cass provides steps to create a heart-centered brand, including identifying passion and purpose, defining a point of difference, and personalizing the brand. She also addresses common challenges in branding, such as lack of clarity and inconsistency. The episode concludes with a reminder to stay true to oneself and the opportunity to access a brand clarity short course.TakeawaysPersonal branding is essential for health and wellness businesses to connect with ideal clients.A heart-centered brand reflects one's values, passion, and purpose.Steps to create a heart-centered brand include identifying passion and purpose, defining a point of difference, and personalizing the brand.Common challenges in branding include lack of clarity and inconsistency.Chapters00:00 Introduction01:16 Importance of Personal Branding02:58 What is a Heart Centered Brand?05:23 Steps to Create a Heart Centered Brand12:56 Common Challenges in Branding16:42 Wrap-up and Final ThoughtsEmpowered Marketing Unleashed is more than just a podcast, it will be your compass in the ever-evolving world of online marketing and business. Thanks for being here and I look forward to sharing the journey with you. Be sure to subscribe and follow, so you don't miss a thing! Resources:Download the FREE 100 Content Prompts NOWDownload my FREE Content that Connects guide & create the right marketing messagesJoin the FREE GROUP - Entrepreneurs Marketing & Business Growth HubVisit my website www.cassduffill.comFollow me on Instagram @cassduffillstrategist Follow me on Facebook @CassDuffillStrategist Subscribe to my YouTube channel @CassDuffillStrategy

In this episode, Cass Duffill discusses the top 10 mistakes that may be hindering the growth of your business. These mistakes include not having a plan, focusing on small details, waiting for inspiration, holding onto unwanted offers, lack of impactful messaging, chasing the next million-dollar idea, lack of consistency, impatience, jumping between niches, and avoiding money-making tasks. She emphasizes the importance of addressing these mistakes and provides practical advice for overcoming them.TakeawaysHaving a well-defined plan is crucial for business growth.Focusing on big tasks that move the needle forward is more important than getting caught up in small details.Taking action and bringing ideas to life is more important than waiting for inspiration.Letting go of unwanted offers and adapting to what customers want is essential for business success.Creating impactful messaging that resonates with customers is key.Instead of constantly searching for the next big idea, focus on maximizing the potential of current offers.Consistency in marketing and messaging is vital for building a following and attracting clients.Success takes time, and impatience can hinder business growth.Staying committed to a niche and avoiding constant changes is important for building a strong brand.Engaging in money-making tasks, such as following up on leads and reactivating old clients, is crucial for business growth.Chapters00:00 Introduction00:46 Chapter 1: Not Having a Plan02:09 Chapter 2: Focusing on Small Details03:31 Chapter 3: Waiting for Inspiration04:54 Chapter 4: Holding onto Unwanted Offers06:27 Chapter 5: Lack of Impactful Messaging07:09 Chapter 6: Chasing the Next Million Dollar Idea08:59 Chapter 7: Lack of Consistency09:43 Chapter 8: Impatience12:05 Chapter 9: Jumping Between Niches13:34 Chapter 10: Avoiding Money-Making Tasks15:29 ConclusionEmpowered Marketing Unleashed is more than just a podcast, it will be your compass in the ever-evolving world of online marketing and business. Thanks for being here and I look forward to sharing the journey with you. Be sure to subscribe and follow, so you don't miss a thing! Resources:Download the FREE 100 Content Prompts NOWDownload my FREE Content that Connects guide & create the right marketing messagesJoin the FREE GROUP - Entrepreneurs Marketing & Business Growth HubVisit my website www.cassduffill.comFollow me on Instagram @cassduffillstrategist Follow me on Facebook @CassDuffillStrategist Subscribe to my YouTube channel @CassDuffillStrategy

In this episode, Cass Duffill discusses the challenges and trends of social media marketing in 2024. She emphasizes the unique position of heart-led, soulful entrepreneurs and the importance of marketing with authenticity and integrity. She highlights the shifting landscape of online marketing and the need for consistency and regularity in social media efforts. She also explores the rise of video content, the role of social commerce, and the marketing strategies for various platforms, including Facebook, Instagram, LinkedIn, TikTok, Pinterest, and YouTube. The conversation concludes with a focus on visibility marketing and the importance of being seen and standing out in the online space.Takeaways:Heart-led, soulful entrepreneurs need to market themselves authentically and with integrity.Consistency and regularity are key in social media marketing.Video content is becoming increasingly important in 2024.Different social media platforms require different marketing strategies.Chapters00:00 Introduction: The Challenges of Social Media Marketing in 202401:21 The Unique Position of Heart-led, Soulful Entrepreneurs02:16 The Shifting Landscape of Online Marketing03:12 The Importance of Consistency and Regularity in Social Media Marketing04:11 The Role of Social Media in Brand Awareness04:55 Embracing Authenticity and Personal Branding06:26 The Rise of Video Content in 202407:57 Building Community and Engagement on Social Media08:46 The Emergence of Social Commerce09:41 Marketing Must Do's for 202410:45 Facebook: Emphasizing Video Content11:40 Instagram: Moving Towards Authentic and Educational Content12:07 LinkedIn: Establishing Expertise and Professional Networking13:19 TikTok: Embracing Authenticity and User-Generated Content15:15 Pinterest: Leveraging Visual Appeal and Searchability17:05 YouTube: Utilizing Long-Form Content and Repurposing19:13 Visibility Marketing: Being Seen and Standing OutEmpowered Marketing Unleashed is more than just a podcast, it will be your compass in the ever-evolving world of online marketing and business. Thanks for being here and I look forward to sharing the journey with you. Be sure to subscribe and follow, so you don't miss a thing! Resources:Download the FREE 100 Content Prompts NOWDownload my FREE Content that Connects guide & create the right marketing messagesJoin the FREE GROUP - Entrepreneurs Marketing & Business Growth HubVisit my website www.cassduffill.comFollow me on Instagram @cassduffillstrategist Follow me on Facebook @CassDuffillStrategist Subscribe to my YouTube channel @CassDuffillStrategy

In today's episode we discuss the importance of diversifying income for health and wellness & soulful entrepreneurs. I share my personal experience with burnout and the realization that a one-to-one business model was unsustainable. We explore various ways to diversify income with practical tips for overcoming tech challenges and pricing digital products. We also introduce the concept of offer mapping and building a business model that includes multiple revenue streams. The episode concludes with a reminder to choose revenue streams that align with expertise and the needs of ideal clients.Chapters00:00 Introduction and Personal Experience with Burnout01:22 The Importance of Diversifying Income02:18 Moving Beyond a One-to-One Business Model03:13 Identifying Opportunities for Diversification04:17 Creating Online Programs and Digital Products05:17 Exploring Membership Programs06:01 Overcoming Tech Challenges in Creating Online Programs07:28 Considerations for Program Length and Support08:57 Determining Pricing for Digital Products10:49 Benefits of Membership and Subscription Services12:43 Utilizing Affiliate Marketing15:33 Offer Mapping and Building a Business Model19:21 Summary and ConclusionEmpowered Marketing Unleashed is more than just a podcast, it will be your compass in the ever-evolving world of online marketing and business. Thanks for being here and I look forward to sharing the journey with you. Be sure to subscribe and follow, so you don't miss a thing! Resources:Download the FREE 100 Content Prompts NOWDownload my FREE Content that Connects guide & create the right marketing messagesJoin the FREE GROUP - Entrepreneurs Marketing & Business Growth HubVisit my website www.cassduffill.comFollow me on Instagram @cassduffillstrategist Follow me on Facebook @CassDuffillStrategist Subscribe to my YouTube channel @CassDuffillStrategy