This podcast is for anyone in the food manufacturing and hospitality industries, who use flexible packaging to get their products to market. Featuring interviews with guests who have travelled the path that you're on so that you can learn from their succ
Established in 2020 and situated in Langley, BC, Mindful Monk creates functional and delicious dark chocolate snacks. Alice, the driving force behind the business exclusively utilizes pure monk fruit juice as the sweetener for her chocolates - a first within the category. During our long and winding conversation, among many things Alice revealed her genuine dedication to well-being - both in life and through her business. ________________________________________ Find Alice & Mindful Monk here: Web: https://mindfulmonk.co/ IG: @mindfulmonksnacks Email: alice@mindfulmonk.co ________________________________________
In today's episode, Melinda takes us on a journey through the foundational story of Moonshine Mama's. Starting with her motivation for natural health and healing after a stage 3 cancer diagnosis in 2011, right through to the development and launch of the business crafting activated turmeric elixirs on Salt Spring Island. Discover some of the challenges Mel overcame, her passion for natural ingredients and how Moonshine Mama's continues to nourish and revitalize health-conscious individuals nationwide! ________________________________________ Find Mel & Moonshine Mama's here: Web: https://moonshinemamas.ca/ IG: @moonshinemamaselixirs Email: mel@moonshinemamas.ca ________________________________________
It was a pleasure sitting down again with Dominica, who graciously bestowed us with her invaluable insights across a broad spectrum of subjects. From providing a comprehensive overview of this year's Planted Expo to delving into the mechanics of improving your COGS. Dominica and I also explore the challenges and opportunities that the CPG industry presents, while shedding some light on some essential qualities necessary for entrepreneurs to flourish in this constantly evolving industry. Prepare yourself for an enlightening conversation that promises to inspire and educate all aspiring CPG business owners and operators. ________________________________________ PLNT LIFE Brand Accelerators (founded in 2020 and located in Vancouver, BC) offers a range of services to help food based CPG businesses bring their ideas to life. With a passion for innovation, PLNT LIFE will work with you to find the most exciting ingredients, trends and innovation to help your brand launch or expand out into the world. In addition to product development, PLNT LIFE also provides full service support including web & graphic design, social media management and product photography as well as finding the right co-packer, distributor and broker to help you achieve your business goals. ________________________________________ Find Dominica & PLNT Life here: Web: https://www.plntlife.com/ IG: @plntlife_brand_accelerators Email: dominica@plntlife.com ________________________________________
In 2020, Chae and Jim founded Earthling Foods, a dedicated gluten-free specialty production bakery located in Port Coquitlam. Their expertise lies in crafting exquisite gourmet Dacquoise, which they recently rebranded and trademarked as Dacarons™. During our extensive conversation, we explore various topics including the inspiring founding story, their recent rebranding journey and some of the unique production methods that they have employed. Thanks to their extensive distribution network, Earthling Foods' signature creation, Dacarons™, can be enjoyed in over 80 locations. These establishments consist of a select group of independently owned, third-wave cafés that align perfectly with the ethos of Earthling Foods. To ensure widespread availability, the distribution of Dacarons™ is facilitated by Sysco Vancouver, Kelowna and Victoria, further cementing their reach and impact. ________________________________________ Find Chae & Jim @ Earthling Foods here: Web: https://www.earthlingfoods.ca/ IG: @earthlingglutenfree Email: info@earthlingfoods.ca ________________________________________
On for a second time, Miki and I jump deeper into oomé's first year of business with a big focus on the wins and challenges that have shaped their business model. Miki's startup journey will resonate with many entrepreneurs who have encountered typical obstacles and critical decision points in the food production industry. If you're someone who dreams of turning your idea into reality I recommend going back to episode 95 to hear Miki's initial startup story prior to listening to this episode. Together, both episodes serve as a powerful example of how much can be achieved within a single year when you commit 100% of yourself to your vision & business. ________________________________________ Find Miki & oomé here: Web: https://www.thisisoome.com/ IG: @thisisoome LinkedIn: Miki Talebi Email: miki@thisisoome.com Brand and packaging design by Tyler Quarles @ https://www.quarles.studio/ Product Photography: Abby Wiseman @ http://abbywiseman.ca/ Miki's book recommendations: Indra Nooyi - Former Chairman and CEO of PepsiCo “My life in full” Mike Fata - GROW: 12 Unconventional Lessons for Becoming an Unstoppable Entrepreneur Phil Knight – “Shoe Dog”: A Memoir by the Creator of Nike ________________________________________
During today's chat, Randy generously pulls back the curtain on distribution and provides some great tips for brands currently working with or considering partnering with a distributor. We also dig into the story of his family's rich history in the business and their journey of building their own brand, Wescana Foods. Additionally, we touch on their recent acquisition of What The Flour and Randy sheds some light on the delicate art of balancing business and family life. Get ready for an engaging conversation that offers practical advice and some fun anecdotes from the world of CPG distribution. ________________________________________ Randy leads his family business, Nationwide Natural Foods - A distributor that specializes in a wide variety of natural, organic, gluten-free, vegan and vegetarian products to retailers across Canada. Their extensive product range includes their own Wescana Foods and most recently What The Flour, along with a variety of other great brands all catering to diverse consumer preferences. ________________________________________ Find Randy here: Web: https://nnfd.ca/ Cell : 778 885 0348 LinkedIn: Randy Sihota Email: randy@nnfd.ca ________________________________________
Doaa shares her personal journey into photography - from being inspired by her cultural background, sunlight and slow living. The importance of capturing the essence of a product through the collaborative nature of working with CPG founders and the significance of aligning the photographer's vision with the brand's identity. We also touch on the lost art of film photography, current day digital and what the future may look like with the fast approaching Ai generated art movement. Get ready for an incredibly fun and insightful conversation that will inspire both photographers and CPG founders alike. ________________________________________ Find Doaa Jamal here: Web: https://www.doaajamal.com/ IG: @doaajamal_ Email: doaa.mq@gmail.com ________________________________________
Founded in 2018 and based in Okotoks, Alberta - GroundUp Eco Ventures takes a unique approach to environmental innovation by upcycling cafe and brewery waste ingredients to produce delicious super flours, baking mixes and high-value oils. Shawn and I explore the GroundUp startup journey, genuinely innovative & technical upcycling process / facility build, upfront funding required and brand development to name just a few topics of conversation. You can find the full range of GroundUp products available via their online store, Amazon.ca and retail locations in Alberta & BC here ________________________________________ Find Shawn & GroundUp here: Web: https://www.groundupev.com/ IG: @groundup_ecoventures Email: Shawn@groundupev.com ________________________________________
Join me as I chat with Natasha Compton, the founder and owner of BeCurious PR, a leading agency that helps beauty, food and lifestyle entrepreneurs establish a PR foundation to expand their presence in North America. With over 20 years of experience, Natasha shared her insights into building buzz that drives growth, connecting brands with media, influencers, customers, and partners. We also discuss the current and future impact of Ai on the industry, along with the various services that BeCurious PR provides, including PR Foundation Strategy, Brand Positioning, Founder Narrative, and Media Trend Audits. If you're an entrepreneur looking to disrupt your industry and fuel your brand's growth, this conversation is a must-listen! ________________________________________ Find Natasha & Be Curious PR here: Web: https://becuriouspr.com/ IG: @becuriouspr Email: natasha.compton@becuriouspr.com ________________________________________
During today's conversation, Dominica and I covered a lot of ground with a big focus on what it takes to successfully launch a CPG brand in the food industry. We explored recipe development, Co-Packing, distribution and brand management with Dominica emphasizing the importance of innovation and keeping up with the latest trends to create standout products. We also discussed the growing demand for plant-based products and the future in this particular space. It was a fast-paced and fun conversation with Dominica that I'm sure will provide some valuable insights into the world of CPG for you all. ________________________________________ PLNT LIFE Brand Accelerators (founded in 2020 and located in Vancouver, BC) offers a range of services to help food based CPG businesses bring their ideas to life. With a passion for innovation, PLNT LIFE will work with you to find the most exciting ingredients, trends and innovation to help your brand launch or expand out into the world. In addition to product development, PLNT LIFE also provides full service support including web & graphic design, social media management and product photography as well as finding the right co-packer, distributor and broker to help you achieve your business goals. ________________________________________ Find Dominica & PLNT Life here: Web: https://www.plntlife.com/ IG: @plntlife_brand_accelerators Email: dominica@plntlife.com ________________________________________
Join me as I sit down with Mitch for an insightful discussion on his entrepreneurial journey in building Libra from scratch. We explored some thought-provoking questions such as the fundamental differences between being an entrepreneur versus considering oneself a business person, and why the skill of selling is often overlooked in formal education settings. Mitch gave us plenty of insight into some of the challenges, triumphs and pivotal moments that have shaped Libra's success, securing funding and staying true to one's vision. ________________________________________ Libra, a division of Upstreet Craft Brewing (located in Charlottetown, PEI) is on a mission to provide a refreshing and balanced alternative in the beverage industry. Mitch and the team have created a range of non-alcoholic craft beers that offer the taste and experience of traditional craft brews without the alcohol. With a lineup that includes a Pale Ale, IPA, Pilsner, Stout, Cherry Sour and limited edition releases, Libra has garnered rave reviews and won two World Beer Awards. Available nationwide through online and in-store retailers, Libra allows their consumers to make mindful choices and find balance in their lives with their exceptional non-alcoholic craft beer options. Use the promo code "LIBRA10" to get a one off 10% discount at the checkout. ________________________________________ Find Libra here: Web: https://drinklibra.ca/ IG: @drinklibra Email: mitch@upstreetcraftbrewing.com ________________________________________
In this episode I sit down with Austin Calladine, co-founder and CMO at Saskatchewan based, Cookie manufacturer Sweet Nutrition. Austin shares his experiences in growing his business, including some specific challenges faced and how the duo overcame them. He also discusses the biggest win his business has achieved so far, as well as the strategies used to build a loyal customer base and retain those customers. Additionally, Austin shares insights on pivoting a business strategy and offers advice to other CPG business owners in the natural wellness space who may be facing similar challenges. Use the promo code "podcast" to get 20% off their products when shopping on their website. ________________________________________ Sweet Nutrition was co-founded by Austin Calladine and Casey Parker in 2018 and is located in Saskatchewan, Canada. Their mission is to provide a healthier version of all the sweets, treats, and snacks that people love and crave on a daily basis without any negative effects on their body or conscience. Through their innovative approach, Sweet Nutrition has gained a loyal customer base and is making waves in the natural wellness space. Customers can find Sweet Nutrition's full range of products on their website at sweetnutrition.ca, as well as in many retail partners across Canada, including health food stores, fitness centers, and grocery stores. ________________________________________ Find Sweet Nutrition here: Web: https://sweetnutrition.ca/ IG: @sweetnutritioncanada Email: austin@sweetnutritioncanada.com ________________________________________
Join us as we uncover best practices for leveraging trade shows for market research, lead generation and sales strategies. Don't miss this timely and relevant conversation! Episode highlights: Leveraging Trade Shows for Market Research: Discover how trade shows can be used to gather feedback on products and marketing strategies, and gain market insights. Trade Shows as a Powerful Marketing Channel: Compare the effectiveness of trade shows to other marketing channels for generating leads in the CPG industry. Aligning Goals and KPIs for Success: Learn how operators and marketing agencies can define success and establish KPIs that align with their marketing goals. Promoting Your CPG Brand at Trade Shows: Explore strategies for promoting your brand at trade shows, including pre-show planning, target audience identification and goal setting. Capturing and Nurturing Leads: A little on lead qualification, prompt follow-up, and personalized communication. Sales and Marketing Collaboration: Explore how sales and marketing can work together at trade shows to maximize results and drive success. Have a game plan, be yourself, and personalize communication for optimal outcomes. QA with the audience to finish things off! ________________________________________ Lindsay is the founder of Piquant Marketing, a Vancouver-based marketing agency established in 2016. Her team of 8 specialize in supporting food brands that prioritize transparency, fair trade, sustainability and animal welfare. Lindsay and the team offer a great range of services, including social media management, branding, design as well as influencer and content marketing. Lindsay previously featured on episode 32 of this podcast back in 2021 and I'm excited to have her back on the show for you all! ________________________________________ Find Lindsay and Piquant Marketing here: Web: https://www.piquantmarketing.com/ IG: @piquantmarketing TikTok: @piquantmarketing Email: lindsay@piquantmarketing.com ________________________________________
Episode highlights: The inception of Morgan's Harbour as a family business and Brian and Jade's role in taking it over. The challenges and opportunities of running a Jamaican patty business, including managing production, navigating the pandemic, staying competitive in a crowded market and adapting to industry changes. The early days of sales and how Morgan's Harbour's sales and marketing strategy has evolved over time. Hiring challenges, training and creating consistency in production. Morgan's Harbour's future plans and ambitions, including expanding the brand, introducing new products, and maintaining quality and tradition. ________________________________________ Morgan's Harbour, HQ'd in Port Coquitlam, BC is owned and operated by partners Brian Chin and Jade McConnell, who produce authentic Jamaican patties in three delicious flavors using fresh and high-quality ingredients. As a Jamaican native, Brian has dedicated himself to creating a true patty experience, and along with Jade, their primary goal is to share this comfort food with those seeking a unique culinary experience. Customers can enjoy the delicious flavors of their patties through various avenues, including curbside pickup fresh from their production room door (delivery is available on Skip the Dishes, Uber Eats, and DoorDash), weekend farmers markets and dozens of retail partners throughout the lower mainland. Additionally, their patties can be conveniently purchased online through Spud.ca and Fresh Prep. ________________________________________ Find Morgan's Harbour here: Web: https://morgansharbour.ca/ IG: @morgansharbour Email: info@morgansharbour.ca ________________________________________
Episode highlights: The startup story of Pulp & Press Balancing work and family life as a business leader The challenges and opportunities of running a growing business in the health and wellness industry Sales, Marketing & Production Building a strong team and hiring : Skills Vs Attributes ________________________________________ Pulp & Press, established in 2014 in London, Ontario, is dedicated to providing their customers, community and fans with a variety of high-quality raw, organic juices, wellness shots and probiotic drinks made from a white tea base. Thanks to their commitment to using only the best ingredients and utilizing HPP technology, their products have a refrigerated shelf life of 180 days. Pulp & Press products can be found in over 1,000 locations across Canada, including select grocery stores, health food stores and fitness studios. Despite their rapid growth, Pulp & Press remains dedicated to their values of health, wellness, and environmental stewardship. Use the code PACKHEAVY20 for 20% off site-wide at shop.pulpandpress.com eCommerce Agency: Northern Commerce ________________________________________ Find Pulp & Press here: Web: https://www.pulpandpress.com/ IG: @pulpandpress Devin's LinkedIn: https://www.linkedin.com/in/devinpowellpp ________________________________________
Episode highlights: Exploring the current state & pros and cons of our Recycling and Composting Systems, and understanding their current limitations The inspiration behind founding and scaling Perk.eco Jennifer's personal journey as an entrepreneur and leader in the sustainability space, including lessons learned, successes and failures, and plans for the future ________________________________________ Perk.eco, founded by Jennifer in July 2020, is a Vancouver-based company that has developed a unique system to recycle or compost 90% of coffee shop waste, including cups, lids, stir sticks, napkins, tea bags, pastry bags, drink containers, PPE, and more. The company offers a pickup/collection service, creating a closed-loop system that diverts waste from landfills and reduces the environmental impact of single-use coffee cups. By providing end-of-life solutions for cafe waste, Perk.eco is actively contributing to a more circular economy and promoting sustainability in the coffee industry. ________________________________________ Find Perk.eco here: Web: https://perk.eco/ IG: @perk_eco Email: jen@perk.eco ________________________________________
Episode highlights: Sheena's journey of starting Made with Local, including the inspiration behind the company's focus on sourcing local ingredients and social responsibility. The challenges and rewards of building and iterating on a CPG company & production facility. The importance of storytelling and creating a strong brand and community around a company's mission AND ensuring that you're very clear on your “why”. Sheena's vision for the future of Made with Local, including plans for new product lines and expanded distribution. ________________________________________ Founded in 2012 and located in Dartmouth, Nova Scotia - Made with Local started as a simple farmer's market table that has grown into a thriving CPG company with a growing distribution network across Canada. The company has gained a loyal following for their commitment to supporting local farmers and producers, reducing food waste and creating a positive impact, verified through their hard earned B-Corp status. You can find their nourishing bars and granola at Sobeys, Loblaws, Calgary COOP and dozens of amazing indie retailers in Canada wide and online! Brand & packaging redesign by https://pulpandwire.com/ ________________________________________ Find the Made with Local here: Web: https://www.madewithlocal.com/ IG: @madewithlocal Email: sheena@madewithlocal.com ________________________________________
Episode highlights: The Yoggu! Startup story Initial pricing strategy & competitor analysis Packaging and labeling The plant based market Manufacturing & raising capital Mentors & advisors ________________________________________ Founded in 2018 and located in Vancouver, BC - Yoggu! is a company dedicated to creating delicious and nutritious plant-based yogurts. With a passion for healthy living and a commitment to using only the highest quality ingredients, Jade has built Yoggu! into a trusted and respected brand in the local health and wellness space. Her innovative approach to product development, coupled with her expertise in business and entrepreneurship, has helped Yoggu! grow rapidly and become a favorite among health-conscious consumers. Through her work with Yoggu!, Jade is on a mission to make healthy eating more accessible and enjoyable for everyone, and to inspire people to live their best lives. Brand Design - Chris Williams @ Rucsak ________________________________________ Find the Yoggu! here: Web: https://yoggu.ca/ IG: @yoggu.foods TikTok: @yoggu.foods Email: jade@yoggu.ca ________________________________________
Highlights from today's conversation with Nima: Lifestyle Design Value propositions to focus on What's in a name? Focus = growth Ecomm | Marketing & FB ads Packaging evolution & innovation > Spout Pouches & Single serve Cans ________________________________________ Founded in 2015 and located in Toronto, Ontario - Broya produces 100% organic and grass fed bone broth in 4 different flavors - all of which are packaged up in stunning flexible spout pouches - and two classics - Beef & Chicken, both of which are presented in somewhat innovative 250ml cans. With a hyper intentional focus on each step of the supply chain process, all Broya products are made from grass-fed and happily raised animals from local farms - allowing their key Value propositions (local farmers, happy animals, a thriving environment, gut health & immune system support) to really shine through. Nima and the team are driving the business primarily through their Ecomm platform and several retail locations across Ontario including Whole Foods, Healthy Planet, Sobeys, Fresh City Farms and other healthy independent retail locations. ________________________________________ Find the Broya here: Web: https://broyaliving.com/ IG: @broyaliving Twitter: @nimasoco ________________________________________
Highlights from today's conversation with Crystal: Our senses are deeply connected to our emotions & memories Technical challenges faced Working with manufacturers and co packers Searching for and leveraging Trade Marks ________________________________________ Canadian Candy Nostalgia is an Alberta company dedicated to bringing back sweet memories for Canadians. With two SKUs currently on offer (The Cuban Lunch and Rum & Butter) their chocolates can be found in many retail locations Canada wide including Sobies, IGA, 7-11 and London Drugs stores. ________________________________________ Find the Cuban Lunch here: Web: https://cubanlunch.ca/ Web: https://www.rumandbutter.com/ FB: https://www.facebook.com/cubanlunch/ Email: canadiancandynostalgia@gmail.com Canadian IP Office: https://ised-isde.canada.ca/site/canadian-intellectual-property-office/en US Patent and TradeMark Office: https://www.uspto.gov/ ________________________________________
Highlights from today's conversation with Merissa: Tree Islands 10yr story Yogurt and the scientific method of dairy processing Supporting the local economy Leveraging grants & loans while primarily bootstrapping The importance of grass fed, organic and regenerative farming practices Mantra: “Always delicious and always nutritious” ________________________________________ Founded in 2012 by Scott and Merissa, a microbiologist and whole food enthusiast, Tree Island Yogurt produces high quality grass-fed, artisan yogurt in their own production facility nestled in the Comox Valley. They work with local farmers and suppliers to source 100% BC grass-fed Milk from small family farms, BC Honey, Organic Vanilla, Eco-social sugar and Organic and Canadian Fruit for their artisan recipes. Their full range of yogurts can be found at Whole Foods, Thrifty Foods and Natural & Specialty food stores right across Canada. Deal : email the team at contact.us@treeislandyogurt.com > mention today's podcast and you will receive a coupon for a delicious tub of yogurt! ________________________________________ Find Tree Island Yogurt here: Web: https://treeislandyogurt.com/ IG: @treeislandyogurt Email: contact.us@treeislandyogurt.com Creative Agency : https://www.brandnatural.ca/ ________________________________________
Highlights from our conversation: Rethinking a tired category Innovation & growth strategy Branding and positioning ________________________________________ Sparked by the Pandemic and located in Capitola, California - Heyday Canning Co. is the brainchild of Kathryn Kavner and co-founder Jaime Lynne (Leclerc) Tulley, who saw an opportunity to rethink a tired, commodity based category in canned goods. With 6 SKUs just hitting the shelves - the Heyday startup story consists of two highly talented and motivated founders, and a good set of challenges to work through. This is a great story to learn from! ________________________________________ Find Heyday Canning Co. here: Web: https://heydaycanning.com/ IG: @heydaycanningco Email: kat@heydaycanning.com Website Development: https://bykinful.com/ Creative Agency : https://weareoutline.com/ ________________________________________
Highlights from todays conversation: The design process Brand strategy & discovery > Brand heart Brand refresh > When is it time? Packaging design > what are your distinct assets? Design inspiration ________________________________________ Founded in 2021 and located in Vancouver, BC - Designfulhope is a purpose-driven creative agency with a unique focus on branding, packaging and graphic design for many clients planted firmly in the food based CPG category. Throughout a career spanning over 12 years, Hope has gained a reputation for her ability to create a stunningly unique brand aesthetic for her clients, translating into packing designs that set themselves apart, both on the retail shelf and online. ________________________________________ Find Desindfulhope here: Web: https://www.designfulhope.com/ IG: @designfulhope Email: hello@designfulhope.com ________________________________________
During today's episode Kailey and I discuss: The Nona Vegan startup story & journey over the last 10yrs Early demo days Co Packer onboarding insights >> Sign clear contracts & hire a contract lawyer Brand & packaging evolution >> The value of flexible packaging vs glass jars Funding & growth strategy >> Visit Nona's FrontFundr Campaign here ________________________________________ Founded in 2013 and located in Toronto, ON - NONA Vegan sells three cashew-based sauces: Alfredo, Cheesy and Carbonara, as well as two tomato and oat-based sauces: Rosée and Bolognese - all of which are packaged up in the most beautifully branded custom shaped stand up pouches. Kailey's delicious sauces can be found in well over 400 stores across Canada (including Whole Foods and Sobeys), and over 300 stores in the US. With a FrontFundr campaign well underway offering investment opportunities for their next stage of growth - more exciting times are definitely on the horizon! ________________________________________ Find Nona Vegan here: Web: https://nonavegan.com/ IG: @nonavegan Email: kailey@nonavegan.com ________________________________________
Episode 106 is NOW LIVE
During today's wide ranging episode Paul and I discuss: The JusTea startup story Kenya and their thriving tea industry < the largest exporter of Black Tea in the world > Establishing tea processing 'kitchens' with farmers in Kenya Direct Trade / Farmer to market / International Trade Driving changes to the Kenyan tea act regulations _______________________________________ Founded in 2012 and located in Vancouver, BC - JusTea has been working with the Katah family and the Nandi Hills community to establish Kenya's first-ever “Artisanal Tea Cottage Factory”. This small factory is processing orthodox teas that have never been crafted in the world market: Purple, Green, Oolong and Black artisanal Kenyan teas. The factory is fully staffed, managed and owned by small-scale Kenyan tea farmers in Nandi Hills. The Tea Board of Kenya, granted JusTea with one of the first tea processing licenses to produce these artisanal, direct-from-farm teas allowing the farmers the opportunity to earn a fair wage for their high quality crops. JusTea exclusively offers their wide range of stunning whole leaf teas via their online store, Amazon and many retail and food service locations across Canada and down into the States. Take advantage of 20% off any online purchase by using the promo code packheavy20 ________________________________________ Find JusTea here: Web: https://justea.com/ IG: @justeakenya Email: paul@justea.com Paul's Top 5 books Ramping your brand Get Different: Marketing That Can't Be Ignored! Never lose a customer again I'll be back Deep work ________________________________________
Episode 104 is NOW LIVE
During today's episode, among many things we discuss: Early product development & proof of concept Finding the most efficient place to work within your business Managing stress and a positive mentality The ever increasing cost of doing business _______________________________________ Officially founded in 2017, RockCoast is a small-batch, gourmet chocolatier and confectioner located on Vancouver Island. Amber and her team create high quality products with natural ingredients that are free of artificial flavours and colours. With a great presence on the Island and throughout BC, RockCoast can also be found in retail locations right across Canada. If you're on the island be sure to stop by their storefront in Saanichton to say hello OR you can take advantage of 15% off an online purchase by using the promo code PACK15 ________________________________________ Find RockCoast here: Web: https://www.rockcoast.ca/ IG: @rockcoast Email: info@rockcoast.ca ________________________________________
During today's episode we discuss: The value of working in a family business from a young age Niching down on an idea to help develop a product Market research, packaging and brand development Shopify & web development Production, ingredient shifts and its impact Business challenges & enabling a work / life balance _______________________________________ Founded in 2021 by Thanh Le and Daniel Ruhr and based in Vancouver, BC. Le Ruhr is the product of a love for baking mixed with the desire to put a business idea into play and out into the world. With three 3 constant SKUs (Earl Grey, Matcha and Toffee), and 1 Limited Edition SKU used for seasonal offerings in the marketplace, Le Ruhr's cookie mixes can be found in multiple retail locations in Vancouver, as well as via their own shopify powered website. For 10% off at the checkout, be sure to use the Promo Code: packheavy10 ________________________________________ Find Le Ruhr here: Web: https://leruhr.com/ IG: @leruhr_ LinkedIn: Thanh Le Email: hello@leruhr.com https://www.shopify.com/ca https://designwithginza.com/ ________________________________________
During today's episode we discuss: The ShareWares startup story The pivot from Natural Source to ShareWares The ShareWares business model & flow for business participating and end users Extended producer responsibility technology & the circular economy _______________________________________ ShareWares is an affordable and scalable city-wide circular economy platform where multiple "wares” are shared and reused (take-out containers, mugs, soda cups, food storage containers, meal kit packaging, etc) across numerous industries (grocery stores, cafes, restaurants, theatres, events, stadiums, farmer's markets, etc). At the point of sale, users pay a small refundable deposit (eg. $1.50 for a cup + lid set) to borrow the reusable cup or takeout container. When finished, a simple scan of the QR code on the container with your phone will show the closest return location. ________________________________________ Find ShareWares here: Web: https://www.sharewares.ca/ App: https://app.sharewares.ca/welcome IG: @share.wares LinkedIn: Cody Irwin Email: Cody@sharewares.ca ________________________________________
During today's milestone episode and back for the second time (episode 24) Sarah Davies from More Granola comes onto the show to discuss: A More Granola business update! Outsourcing production National distribution with UNFI UpNext The pivot from a focused D2C to B2B strategy In store and event sampling Grants and funding _______________________________________ Based in Toronto, Ontario and founded by Sarah in 2020, More Granola was born out of a simple desire: to snack on granola chunks. Sarah was an avid granola eater from a young age and always struggled to find a brand producing fresh, chunky granola made of real ingredients. She finally decided to create the product that she was missing: a nutrition packed granola that tasted like a treat. With four Plant based, gluten free and all natural flavours to choose from, More Granola can be found both online and in well over 200 retail locations across Canada. ________________________________________ Find More Granola here: Web: https://moregranola.com/ IG: @moregranola_ LinkedIn: Sarah Davies Email: hello@moregranola.com https://canada.unfi.ca/upnext-supplier/ ________________________________________
During todays episode we discuss: truLOCAL's startup story and business model How they triggered the change of a Fedex shipping policy The 12 days of Phoenix > Rising from the ashes of a full system crash Customer experience / CX Building community truLOCAL's 2020 acquisition ($16.7M) _______________________________________ Founded in February 2016, and with its HQ located in Kitchener, Ontario. truLOCAL is an innovative online marketplace that connects health conscious consumers to local farms and suppliers, giving them a more convenient way to access clean, locally raised meat products. Fully customizable and tailored to each individual's personal lifestyle, all orders are placed online with the ability to select everything from box size to frequency of deliveries, including the contents of each box. Operating locally out of Ontario, Alberta and British Columbia, truLOCAL is a game changer to the relatively slow moving meat industry. ________________________________________ Find truLOCAL here: Web: https://trulocal.ca/ IG: @trulocal LinkedIn: Irma (Brcanovic) Lafleur Email: irma@trulocal.ca ________________________________________
During todays episode we discuss: The Luv the Grub startup story Grants & resources available Business challenges Striking a work / life balance & prioritizing family above all else _______________________________________ Founded in 2018 and located in Vancouver, BC. Luv The Grub is an emerging social enterprise that operates at a number of levels in the food system. It captures produce seconds at the farm and produce market level that would otherwise go to waste Hires newcomer refugees through a paid culinary training program They produce delicious spreads and chutneys for the local market. To date they have hired 42 individuals, captured over 100,000 lbs of produce seconds and are carried in over 85 retailers in Canada and the U.S. Alia and the team have been recipients of the Sustainable Innovation Grant from IRCC, the Investment Readiness Fund grant, City of Vancouver Greenist City Grant, Surrey Community Grant, Peace Arch Grant and shortlisted for the Vancity Envirofund Grant. For 15% off your purchase, use the discount code PACKHEAVY15 ________________________________________ Find Luv The Grub here: Web: https://luvthegrub.com/ IG: @luvthegrub LinkedIn: Alia Sunderji Email: alia@luvthegrub.com Episode references, resources & tools:
Back for the second time (episode 28) Neha Charnalia from Switch Grocery comes onto the show to chat about the current business climate (and looming recession..) for Ecomm retailers and CPG Food processors and brands. During the episode we discussed the following topics:
Back on the show for the second time (head to episode 37 for their full startup story) Justin Kopetzki generously gets us up to speed on the last12 months of the Justo's operation. To say it's been a busy 12 months for the boys would be accurate, predominantly due to a recent transition of production to a new contract manufacturing partner located across the ditch in Vancouver. The process of finding a suitable partner wasn't quick, and ultimately resulted in the requirement to trim their SKUs down to their strongest 3 - causing much debate and the cutting of some emotional ties when deciding to drop their Hummus dips, of which the business was launched and built. We also cover the preparation of the business for a soon to be happening investment round, a little on branding, their 1% FTP & B-Corp certifications and future aspirations. _______________________________________ With their HQ located in Victoria, BC and established in 2019 Justo's is a business with a focus on creating delicious plant based dips, while on the mission to leave a positive impact on both people and the planet. With well over 80 retailers & restaurants serving their shelf stable and delicious dips, I'm sure you would agree that the Justo's team of four - Justin, Eric, Tyler & Adam are not only an inspiration to watch while building something big, but always a pleasure to see and chat with at trade shows & events. ________________________________________ Web: https://justos.ca/ IG: @justos.ca LinkedIn: Justin Kopetzki Email: justin@justos.ca Simple Agreement for Future Equity (SAFE) Brand and packaging design by Hope Aylen @ https://www.designfulhope.com/ ________________________________________
There are an infinite amount of lessons that can be learned when talking to someone who has gone all in and executing on their vision, and today's conversation with Miki Talebi certainly doesn't disappoint. With less than a year under her belt in the operation of oomé, Miki's startup story may ring true to a lot of you listening with some typical food production hurdles and crossroads encountered. However, the real gold in today's conversation is in Miki's approach to the oomé brand identity, packaging development and her willingness to share her personal “why” that is driving her and the business. For anyone out there who is looking to take the leap from idea to operational reality - this episode will serve as incredible inspiration, showing just how far you can go in less than a year. _______________________________________ Founded in May 2022 and located in Vancouver, BC - oomé embodies the values of great tasting food that is ethically produced, locally sourced, good for the planet and fun! With 3 SKUs in the marketplace (Just Smoke, Maple Soy & Greek) and available in a growing number of retail locations, Miki is on a clear mission to celebrate family and great tasting food, while creating a brighter future for our planet and generations beyond us. ________________________________________ Web: https://www.thisisoome.com/ IG: @thisisoome LinkedIn: Miki Talebi Email: miki@thisisoome.com Brand and packaging design by Tyler Quarles @ https://www.quarles.studio/ ________________________________________ Listen on Apple, Spotify, Amazon & Google Podcasts Please support this podcast by checking out our show sponsor FoodPak: https://www.foodpak.com/ A review and a positive rating will help to get this show into more business owners / operators ears - and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
David has a strong background in Accounting (BA, Economics and an Accounting Master's Degree) and has multiple years of experience working for global professional service firms, Fortune 500 companies and a venture capital firm - setting the stage for a great co-founding partnership with Jose Hernandez at ChipMonk baking. Today's conversation (as with all Pack Heavy episodes) revolves around the startup story of ChipMonk Baking and the highs and lows that entrepreneurship and startup life can bring - but with David's strong background in finance and analytical data crunching, among many things we discuss their approach to their social campaigns, eCommerce & website development and key resources required to keep the business ticking. ________________________________________ ChipMonk is a specialty baking business that focuses on creating low-carb, no added sugar desserts. Located in Houston, Texas and founded in 2019 their mission is to empower people through mindful nutrition. They use gluten free ingredients, nut-based flours and sweeteners with a low glycemic impact and products that are perfect for anyone trying to cut sugar out of their life. ________________________________________ Web: https://chipmonkbaking.com/ IG: @chipmonkbaking Email: david@chipmonkbaking.com ________________________________________ Listen on Apple, Spotify, Amazon & Google Podcasts Please support this podcast by checking out our show sponsor FoodPak: https://www.foodpak.com/ A review and a positive rating will help to get this show into more business owners / operators ears - and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Many of you who play in the startup and food based CPG world and are active on LinkedIn will be very familiar with Erica (on for the second time - be sure to go back and listen to episode 30.) who has built a cult following on LinkedIn and TikTok largely due to her honest, raw and hilarious content revolving around her primary business, Bro Dough. On today's episode Erica gets us up to speed on Bro Dough's status - now working with a manufacturing partner and packer. We chat about her rebrand, the pros and cons of Entrepreneurship and some critical lessons that she has learned while scaling her business. ________________________________________ Brough Dough was founded in 2019 and is Canada's first better-for-you edible cookie dough that is 100% vegan, contains plant-based protein and uses natural sweeteners. Leveraging everything that she has learned on her social media marketing journey, Erica is now also teaching brands how to grow their social media organically via TikTok. You can download her course, or sign up for more in-depth coaching where Erica will help you build a social media strategy here ________________________________________ Web: https://brodough.ca/ Web: https://www.growwitherica.com/ IG: @brodoughcanada TikTok: @brodoughcanada Email: erica@brodough.ca ________________________________________ Listen on Apple, Spotify, Amazon & Google Podcasts Please support this podcast by checking out our show sponsor FoodPak: https://www.foodpak.com/ A review and a positive rating will help to get this show into more business owners / operators ears - and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Located in Port Coquitlam (soon to be Richmond, BC) and launched in 2016, House of Yee Fine Foods produces premium gluten free dumplings that can be found in close to 100 retail locations from the gulf islands to the Okanagan, Online & Farmers Markets. Today's conversation with Christine covers so much ground from some critical early feedback that guided the decision to include a pack of sauce with every bag of dumplings, right through to scaling the business, production, marketing and outsourcing components of the business. ________________________________________ Christine, herself was destined to be in the food business. Her love for food started at a young age while working in the family restaurant in Regina, Saskatchewan - House Of Yee Chinese Foods. After moving to Vancouver she was inspired to start her own healthy Asian-inspired food line, which resulted in the creation of a frozen dumpling that's made with quality ingredients, has no MSG and is entirely gluten free. To pay homage to her parents and grandparents, Christine named her business House Of Yee Fine Foods. ________________________________________ Web: https://houseofyee.ca/ IG: @houseofyeefinefoods Email: christine@houseofyee.ca Tools of Titans by Tim Ferris ________________________________________ Listen on Apple, Spotify, Amazon & Google Podcasts Please support this podcast by checking out our show sponsor FoodPak: https://www.foodpak.com/ A review and a positive rating will help to get this show into more business owners / operators ears - and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Located in Surrey, BC the Real Patty Co is another tremendous start up business that first emerged to earn a quick buck at the start of the pandemic, and has since grown into a fully fledged business after an astounding amount of demand for their Jamaican Patties. Today's conversation with Nic covers the zigs and zags that startup life is all about - from typical production challenges, increasing costs, the value and necessity of automation, marketing and sales (Nic's bread and butter), right through to balancing home and work life. The Real Patty Co embodies what it means to be Canadian by merging the flavours from their Caribbean roots with inspiration from all of the culinary diversity that surrounds us as Canadians. You can stock your freezer with next-day delivery service from Abbotsford to West Vancouver and everywhere in between! For $5 off your first order of patties, use the promo code - Pack Heavy ________________________________________ Web: https://eattherealpatty.com/ IG: @therealpattyco Email: nic@eattherealpatty.com Pie Master - Equipment ________________________________________ Listen on Apple, Spotify, Amazon & Google Podcasts Please support this podcast by checking out our show sponsor FoodPak: https://www.foodpak.com/ A review and a positive rating will help to get this show into more business owners / operators ears - and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
In the same vein as my two previous producer episodes with Jeff Ball from Thrive Provisions (e.82) and Brad and Sheila from Natural Farmworks (e.88), today's conversation revolves around the background story of the Riverside Cranberry Farm and the brand that has been built around their delicious Cranberries and products - The Bog. Cranberries, like many crops are typically sold as a commodity and pooled into the Ocean Spray Co Op, however Brain and Mandy made the bold decision to shift away from this model and sell 60% of their crop independently offering their Cranberries and products to retail grocery stores, wholesalers / distributors and direct to the consumer through their farm stand and online store. We touch on the history of the commercialization of cranberry growing, various Cranberry varietals used, the typical harvesting process, their product and brand development and some critical decisions that have shaped their business model to date. During the cranberry harvest (late Sep / Oct) Brian and Mandy open up the farm for tours where you can stroll the perimeter of the field being actively harvested, or follow the self guided audio tour around the farm using the QR Code system and your mobile phone. Tickets will be available for pre-booking online soon! ________________________________________ Web: https://www.riversidecranberries.ca/ IG: @theriversidebog Email: riversidecranberries@gmail.com ________________________________________ Listen on Apple, Spotify, Amazon & Google Podcasts Please support this podcast by checking out our show sponsor FoodPak: https://www.foodpak.com/ A review and a positive rating will help to get this show into more business owners / operators ears - and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Today's episode is another great example of a business idea kicking around that came to life during the pandemic. Dana shares her experience of getting Brightside from concept to reality - covering everything from some early iterations, product and brand development and pricing strategy. There's no doubt that an experienced team capable of leveraging a lifetime of knowledge is on a winning path - keep an eye out for Brightside and let their tasty food blow you away! _______________________________________ Founded by the folks who brought you The Burrow (formerly known as Bandidas Taqueria), and launched in July, 2021 Brightside Foods make vegetarian and vegan, restaurant quality handmade frozen meals that are quick, convenient and incredibly tasty! Their collection includes some Burrow classics like the Habanero Hot Sauce and Cornbread, as well as some original creations like the ever-popular Pinto Pocket, Breakfast Burrito, and Spicy Bean & Cheese Burrito. For the remainder of 2022, to receive 20% off your order you can email dana@brightsidefoods.com with the subject line "PACK HEAVY DEAL" to arrange a pick up time on weekdays before 4pm. This is a one time use offer. Feast: Recipes and Stories from a Canadian Road Trip: A Cookbook ________________________________________ Linktree: https://linktr.ee/brightsidefoods Email: dana@brightsidefoods.com ________________________________________ Listen on Apple, Spotify, Amazon & Google Podcasts Please support this podcast by checking out our show sponsor FoodPak: https://www.foodpak.com/ A review and a positive rating will help to get this show into more business owners / operators ears - and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
As a vertically integrated operation, Brad and Sheila tell the full & entertaining Tea'd Greens startup story. From some hard lessons learned during the operation of a previous business, right through to the development of some custom harvesting equipment and the purchase of their traditional processing equipment from China. With some great detailed discussion on their 8 month initial and ongoing market research and product development process, you will find that this episode truly is a great entrepreneurial story that you will learn a lot from! ________________________ Established in 2019 and situated in Bridesville, BC on rich fertile farmland with rolling hills and a pristine view of the stunning Monashee Mountain Range, Sheila & Brad's Tea'd Greens are made from organically grown, hand-harvested, young barley, wheat and oat leaves. With the guiding philosophy of working in sync with nature using regenerative practices that build soil fertility without chemical fertilizer, herbicides or pesticides, Brad focuses on growing and processing techniques, while Sheila has developed a deep knowledge of herbs and creating synergistic blends with their delicious and unique tea. For 10% off any purchase over $20 use the promo code PACKHEAVYPODCAST ________________________________________ Web: https://www.naturalfarmworks.ca/ IG: @naturalfarmworks Email: info@naturalfarmworks.ca ________________________________________ Listen on Apple, Spotify, Amazon & Google Podcasts Please support this podcast by checking out our show sponsor FoodPak: https://www.foodpak.com/ A review and a positive rating will help to get this show into more business owners / operators ears - and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Kyla generously tells the Rad Jamz story, going into great detail on the major mechanics involved when getting her jam business off the ground and out into the world. Some key takeaways from the conversation revolve around the development of her unique flavours, product testing at Farmers Markets, the game of costing out each Jam and how it has impacted her SKUs that have gone commercial along with ensuring security of fruit to keep her select SKUs in circulation year round. Exciting times ahead for Kyla and the Rad Jamz team with an upcoming and innovative shift from jars into flexible stand up squeeze pouches for their Jams, a move into their own larger production facility and a storefront opening in the very near future, along with further distribution of their delicious product! Another great conversation with a highly passionate and talented Entrepreneur for you all to learn from! ___________________________________ Located in West Kelowna, BC and founded in 2016 - Kyla creates incredibly delicious and unique jams, jellies, relish, pickles & pies at Rad Jamz and Rad Relish. With an exclusive focus on real fruit and low sugar content, Kyla and her team work with local Okanagan farmers to help use up excess fruit that would otherwise go to waste. Kyla is a Red Seal chef, working her trade from Whistler to Vancouver, over the Pacific to Melbourne, Australia in a 3 hat restaurant and then onto London England working at a 2 Michelin starred restaurant as well as staging in over 20 Michelin starred restaurants in total. After traveling abroad, Kyla spent two summers as a Sous Chef at Mission Hill Winery and two winters as Head Chef at a Heli-ski lodge before starting Rad Jamz in 2016. ________________________________________ Web: https://radjamz.com/ IG: @radjamz Email: kyla@radjamz.com ________________________________________ Listen on Apple, Spotify, Amazon & Google Podcasts Please support this podcast by checking out our show sponsor FoodPak: https://www.foodpak.com/ A review and a positive rating will help to get this show into more business owners / operators ears - and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Today's conversation with Andrea centers itself around food being the common thread that binds us all - and what better way to start the conversation than with a quote by the late Anthony Bourdain - “Food is everything we are. It's an extension of nationalist feeling, ethnic feeling, your personal history, your province, your region, your tribe, your grandma. It's inseparable from those from the get-go." ________________________________________ Andrea started in the natural and organic food industry more than 25 years ago and over that time has built a specialized resume of positions & experience, including time at Yves Veggie Cuisine and Imagine Foods, VP of Sales and Marketing at Happy Planet Foods and Owner of Tarragon Foods. As well as being the founder and CEO at Good to Grow, Andrea plays an active role in the business as the Sales, Marketing and Operations Specialist. Good to Grow has helped literally hundreds of companies launch, grow and expand their products and brands both physically and geographically, and engage with clients through business courses, coaching, mentoring and financial advisory services. ________________________________________ Web: https://goodtogrowproducts.com/ IG: @goodtogrowproducts LinkedIn: Andrea Gray-Grant Grow Your Food Business one-day workshop From The Ground Up Tradeshow ________________________________________ Listen on Apple, Spotify, Amazon & Google Podcasts Please support this podcast by checking out our show sponsor FoodPak: https://www.foodpak.com/ A review and a positive rating will help to get this show into more business owners / operators ears - and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
rePurpose Global is the world's leading Plastic Action Platform dedicated to reducing waste, reviving lives, and restoring nature's balance. Through their pioneering ecosystem of solutions that span across advisory, action, and advocacy, rePurpose help people and companies calculate, reduce, and offset their plastic footprint (certifying them plastic neutral or negative), while empowering grassroots innovators on the cutting edge of solving these issues. On behalf of their global coalition, rePurpose eliminate millions of pounds of plastic waste from nature every year, and in doing so, positively impact the lives of 10,000+ marginalized waste workers and community members worldwide. To date, rePurpose has created systemic change for people across 26 countries and hundreds of brands worldwide - Some current FoodPak clients proudly engaged with rePurpose include Lita's Mexican Foods, Quesava, Agro Roasters & Alkeme - Gluten Free Bakery ________________________________________ Web: https://repurpose.global/ IG: @repurpose_global LinkedIn: Geoff King ________________________________________ Listen on Apple, Spotify, Amazon & Google Podcasts Please support this podcast by checking out our show sponsor FoodPak: https://www.foodpak.com/ A review and a positive rating will help to get this show into more business owners / operators ears - and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
We cover a lot of ground on today's episode with a big focus on the Two Bears startup story, iteration from Cold Brew to Flash Brewed Coffee, and the decision to introduce Oat Milk to their lineup. David generously discusses his multiple successes and failures throughout the years, the value of teaming up with co-founder Joe Angellotti and working with a business advisor. ________________________________________ Founded in 2014 and located in Toronto, Ontario - Two Bears Coffee sell craft roasted beans, flash-brewed non-dairy frothed lattes, and unsweetened oat milks. Their products can be purchased online and delivered in the USA and Canada through their own webstore, as well as on amazon.com & amazon.ca AND can be found in thousands of retail locations Canada wide. For 15% off use the promo code “packheavy15” at the checkout ________________________________________ Web: https://www.twobears.ca/ IG: @twobearscoffee LinkedIn: David Schneiderman - Oat Milk Aficionado ________________________________________ Listen on Apple, Spotify, Amazon & Google Podcasts Please support this podcast by checking out our show sponsor FoodPak: https://www.foodpak.com/ A review and a positive rating will help to get this show into more business owners / operators ears - and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Jordan has over 14 years of CPG experience with 7 as the Founder & CEO of The Lloyd James Group - North America's first plant based food brokerage (acquired by the Very Good Food Co.) Since 2021 Jordan has led Very Goods Canadian Wholesale sales team and secured distribution in over 1000 Canadian retail locations. Jordan sits on numerous boards and is currently the President of the Vancouver Food Executives Club. _______________________________________ Founded in 2016 by James Davidson and Tania Friesen. The Very Good Butchers began selling their products at a local farmers market on Denman Island, BC in early 2016. James and Tania met Mitchell Scott and hired him for a business operations and marketing position in hopes of growing the company. The Very Good Butchers officially opened up their restaurant, vegan butcher shop, and production facility at the Victoria Public Market in Victoria in 2017 becoming the first vegan butcher shop to open up in western Canada. After a successful Crowdfunding campaign and Dragon's Den Appearance the company rapidly grew, eventually raising more than $4 million in an IPO on the CSE in June 2020. James and Mitchell have recently stepped down from the company with Parimal Rana announced as the new CEO. Rana was previously VP of Operations and Food Safety before moving into the CEO role. ________________________________________ Web: https://www.verygoodbutchers.com/ Web: https://www.lloydjames.ca/ IG: @theverygoodbutchers LinkedIn: Jordan James Rogers ________________________________________ Listen on Apple, Spotify, Amazon & Google Podcasts Please support this podcast by checking out our show sponsor FoodPak: https://www.foodpak.com/ A review and a positive rating will help to get this show into more business owners / operators ears - and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Located in Brant, Alberta and founded in 2018, Thrive Provisions is an extension of four generations of cattle farming legacy arching back to 1940. With 4 Wagyu Beef meat bar SKUs in the market that are free from artificial ingredients (nut, dairy, soy, gluten and GMO free) and the perfect high quality and delicious keto snack, TP's Wagyu Meat Bars can be found primarily in Alberta in camping and outdoor stores, with further distribution right across Canada just starting to roll out. Today's episode covers the full Thrive Provisions story and the unique CPG model that Jeff is able to leverage. Along with some really interesting conversation around the history of the Wagyu breed of cattle and Ballco feedlots innovations, Jeff provides some insight into the value of having full control over product quality, further diversification and additional revenue streams for the family business, and why upholding best-in-class practices with the treatment of their land and animals (certified under the Verified Beef Productions Plus (VBP+) Program) and advocacy for these practices right across the industry is essential. __________________________________________________________________________________________________ Web: https://thriveprovisions.ca/ IG: @thriveprovisions LinkedIn: Jeff Ball Email: Jeff@ballco.ca ______________________________________ Listen on Apple, Spotify, Amazon & Google Podcasts Please support this podcast by checking out our show sponsor FoodPak: https://www.foodpak.com/ A review and a positive rating will help to get this show into more business owners / operators ears - and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
In 1996 a Natural Nut Butter brand called Skeet & Ike's (developed by Ian Walker and Jason Dorland) entered the world and quickly grew into becoming an Organic snack and distribution business hustling organic popcorn, organic granola and organic trail mixes locally and down into the North Western states of the USA. In 2008, Skeet and Ike's changed gears and rebranded as Hippie Snacks and in 2009 the distribution arm of the business became its own entity: Left Coast Naturals. Today, Left Coast Naturals has a fleet of trucks, a 32,000 square foot warehouse, and a 10,000 square foot production facility located in Burnaby BC. They distribute nearly 30 brands, nearly 200 organic and natural bulk foods, and manufacture three of their own brands: Hippie Snacks, Left Coast Bulk Foods, and Left Coast Organics. With ethical and environmentally responsible practices at the forefront of their business mission, Left Coast Naturals & Hippie Snacks became one of Canada's founding Certified B Corporations - A huge achievement in its own right. Today's episode with Ian covers the startup story and operational nuances of Left Coast Naturals and Hippie Snacks - a great conversation for anyone in the natural and organic space who is interested in the history of the channel and shifts that an organization can see over the course of 2 decades. As Ian so eloquently put it “we're all standing on the shoulders of the giants who came before us” - and for those who are just getting started in the industry, Ian Walker IS one of those amazingly gifted, giving and humble giants. __________________________________________________________________________________________________ Web: https://www.hippiesnacks.com/ Web: https://www.leftcoastnaturals.com/ IG: @hippiesnacks LinkedIn: Ian Walker Email: ian@leftcoastnaturals.com ______________________________________ Listen on Apple, Spotify, Amazon & Google Podcasts Please support this podcast by checking out our show sponsor FoodPak: https://www.foodpak.com/ A review and a positive rating will help to get this show into more business owners / operators ears - and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
Founded by Lezlie, Nick & Jake in 2018 - Mid-Day Squares is a chocolate manufacturer based in Montreal, Quebec that many of you will be very familiar with. The trio at MDS are creating something special by strategically bringing us behind the scenes of the operation, showing the good, the bad, the ugly and everything in between. A rare approach when building a food company that looks a lot like a Nike / tech startup / reality TV show hybrid. My intention with today's interview was to learn a little more specifically about the rainmaker / hype man / personality behind the brand - Jake Karles. His daily mindset, approach to generating content, wins, losses and most importantly some critical lessons learned throughout the process of building MDS. Enjoy! ______________________________________ With 3 SKUs designed for those on the go that want to cut their hunger and cravings in between meals, MDS Functional Chocolate Bars are everything a chocolate bar isn't and everything a protein bar wishes it was > made entirely with superfoods and ingredients that are raw, vegan, gluten-free and organic. Found Canada wide in many independent and major retail banners, and with growing distribution in the USA, getting your hands on an MDS chocolate bar couldn't be easier - and definitely worth a couple of your hard earned $$. ______________________________________ Web: https://www.middaysquares.com/ IG: @middaysquares LinkedIn: Jake Karls ______________________________________ Listen on Apple, Spotify, Amazon & Google Podcasts Please support this podcast by checking out our show sponsor FoodPak: https://www.foodpak.com/ A review and a positive rating will help to get this show into more business owners / operators ears - and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
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