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MSC Cruceros redobla su apuesta por el mercado español con una programación para el verano de 2025 marcada por el despliegue de ocho barcos con salidas desde puertos españoles. Con este incremento confía en superar el record de 300.000 pasajeros alcanzados en 2024.Para Semana Santa 2025, Sevilla destaca como uno de los destinos nacionales más elegidos por los españoles, mientras que Nueva York se posiciona como uno de los preferidos a nivel internacional. En Europa, París lidera las opciones gracias a su atractivo histórico y cultural, según datos de Civitatis.Los analistas de Santander han mostrado su confianza en Hotelbeds (HBX), otorgándole un potencial de revalorización de hasta el 96% en Bolsa. Un mes y medio después de su debut bursátil, varias firmas como Deutsche Bank, Morgan Stanley, Citi y Barclays también han iniciado la cobertura del valor.El informe “Experiencias de Viajero de Arival 2025”, revela la creciente importancia de las experiencias en las decisiones de viaje, con dos tercios de los viajeros afirmando que las actividades y experiencias influyen en la elección del destino, sobre todo entre los viajeros de la Generación Z y Millennials.Iberia aumentará sus vuelos a Latinoamérica en el invierno 2025-2026, superando los 355 vuelos semanales y ofreciendo 2,4 millones de asientos. Los destinos con mayor incremento serán Chile, Perú y República Dominicana.
Las reservas de hoteles para los próximos meses en España han crecido un 20% en comparación con el año pasado, impulsadas principalmente por el turismo internacional, que representa el 70% del total, según datos de Siteminder, lo que confirma que el turismo se mantiene a buen ritmo una vez comenzado septiembre. Los viajeros visitan hoy en promedio 277 sitios web antes de reservar un viaje, frente a los 38 sitios de 2013, según datos de Expedia. Este aumento refleja el creciente tiempo y esfuerzo que se dedica a la planificación de viajes en un contexto de presión por optimizar estos recursos. La Comisión Nacional de los Mercados de Valores (CNMV) ha dado su conformidad a la decisión del grupo húngaro Ganz-Mavag Europe (Magyar Vagon) de desistir de la Oferta Pública de Adquisición (OPA) de acciones que lanzó para adquirir del 100% del capital de Talgo. El consejero de Turismo y Andalucía Exterior, Arturo Bernal, ha anunciado que Air China está considerando ofrecer tres vuelos semanales durante todo el año entre Andalucía y las ciudades de Shanghái y Pekín. Los viajeros con alto poder adquisitivo, aquellos con ingresos anuales de 150.000 dólares o más, destinan el 46% de su gasto total en restaurantes, actividades, atracciones y otras experiencias en el destino. Según el informe "The Affluent Experiences Traveler" de Arival, las experiencias juegan un papel clave en la elección del destino para estos viajeros de todas las edades. El turoperador Mundiplan ha anunciado el inicio de las ventas de su programa de turismo senior alternativo al Imserso, cuya comercialización comenzará el próximo 12 de septiembre en todas las comunidades, con más de 100.000 plazas en destinos nacionales e internacionales. La aerolínea Level ha programado 277.588 asientos para la temporada de invierno entre Barcelona y América, sumando un destino más que el año anterior. Operará vuelos a Nueva York, Boston, Miami, Los Ángeles, Buenos Aires y Santiago de Chile a partir del 27 de octubre. IAG reparte en septiembre su primer dividendo desde 2019 con un importe bruto por acción de 0,03 euros con cargo a los resultados de 2024. El pago va a realizarse a través de la entidad Banco Santander, en su calidad de agente de pagos.
1º dia da 24ª Conferência de Missões Regionais e Transculturais "Eu vou até que todos ouçam", realizada na Igreja Presbiteriana de Manaus de 02 a 04 de Agosto de 2024. Com a participação do Rev. Arival Dias Casimiro da Igreja Presbiteriana de Pinheiros. _________________________________________ #ipmanaus #119anos #mensagem #igrejapresbiterianademanaus #aigrejadaamazonia #bíblia #palavra #igrejapresbiterianadobrasil #Jesus #Cristo #ipb #missoes #euvou _________________________________________ Link Quer Saber Mais Sobre Jesus: https://bit.ly/integracaoipmanaus _________________________________________ Contato: comunicacao@ipmanaus.com.br Instagram: @ipmanaus Facebook: @ipmanaus Youtube: @ipmanaus Spotify: ipmanauscast Canal do Whatsapp: IPMANAUS
The guys catch up with Bruce Rosard to discuss what's new with Arival in 2024, and what attendees can expect at San Diego this year. The Arival conference will take place September 30th-October 3rd. AWG listeners save 15% on tickets with code SD15XMP. [SPONSORS] - This show is sponsored by Take My Boat Test and WaveRez.Show Links:Website: https://www.watersportpodcast.comFacebook Page: https://www.facebook.com/awgpodcastFacebook Group: https://www.facebook.com/groups/1155418904790489Instagram: https://www.instagram.com/awg_podcast/YouTube: https://www.youtube.com/channel/UC3TSseuv2wdIYO5nuviZSwQ
What do Taylor Swift, March Madness, Formula 1 and a tiny weekend festival in Florida have in common? They're all events-based travel, a category that is bringing in a tidal wave of business -- and standing the travel-booking process on its head. In this episode host Rebecca Tobin talks with senior editor Nicole Edenedo; Kier Matthews, vice president of global luxury sales for On Location Experiences, a wholesale and hospitality supplier for sports and entertainment events; and Douglas Quinby, the CEO of Arival, about the types of events people travel for, who's doing the traveling, how much they're spending and how the travel industry should be thinking about catering to them, from stans to casual fans. This episode is part of our annual Summer Series, where we feature some of our favorite recent Folo by Travel Weekly discussions. This episode was recorded March 18 and has been edited for length and clarity. Episode sponsor: This episode is sponsored by JOIA Aruba by Iberostar. https://www.iberostar.comSee omnystudio.com/listener for privacy information.
A igreja só cresce de forma saudável, quando ela não substitui o Poder do Espírito Santo pelos seus meros conhecimentos humanos. A igreja precisa estar revestida com esse poder, envolvida de tal modo, que o seu foco esteja alinhado com o que Deus se agrada. E principalmente, se desejamos ver uma mudança em nossa igreja, que isso comece em nós, nas nossas vidas. #CC2024 #NoPoderDoEspirito #conscienciacrista #crescimento #igreja #irmaosnafe #poderdoespirito
De anos em anos e de gerações em gerações, a prioridade sempre será a proclamação do evangelho para todas as nações. É isso que representa quem somos, e qual é a nossa missão aqui nesta terra contaminada pelo pecado. O Evangelho não é a busca por acontecimentos miraculosos ou grandiosos, afinal de contas, a própria menagem das boas novas já é o maior acontecimento da história. #CC2024 #NoPoderDoEspirito #conscienciacrista #proclamacao #evangelho #pentecostes #espiritosanto
É preciso termos qualidade e quantidade na igreja, pois, qualidade resulta em quantidade. A igreja necessita crescer, tanto em proporção de membresia, para que mais pessoas façam obra do Senhor, como também, no âmbito espiritual. E para isso acontecer, nós precisamos ser referenciais. Uma vida de oração, meditação e aplicação da Palavra, faz toda a diferença. Por isso, devemos estar buscando o Senhor constantemente. #CC2024 #NoPoderDoEspirito #conscienciacrista #quantidade #qualidade #membresia #obradosenhor
14.05.2024 - Palestra na Igreja Presbiteriana de Anápolis com Rev. Arival Dias Casimiro. Texto Bíblico: Exodo 14.15 - 31 Tema: Liderança corajosa.
La Agencia Tributaria investiga los vuelos de Air Europa e Iberia con la trama Koldo. Hacienda ha reclamado a las dos aerolíneas los contratos y las facturas de los vuelos a China que hicieron por encargo de las empresas vinculadas a Víctor de Aldama y Koldo García. La Mesa del Turismo augura otro año récord para la industria con un alza del 10% de los ingresos. Un tercio de las cien empresas que la componen anticipan una subida superior al 20% y la mitad prevé incrementar sus plantillas. Ryanair ha confirmado que Boeing espera entregar sólo 40 de los 57 aviones B737-MAX8200 previstos que debían entregarse antes de finales de junio de 2024. Esto obligará a la aerolínea a reducir aproximadamente 10 líneas de vuelo durante los meses de verano, lo que generará algunos ajustes en los horarios y frecuencias de las rutas existentes. En el marco de Arival 360 y la ITB de Berlín, TourReview posiciona a Alemania como el décimo destino mejor valorado en Europa, según más de 118.000 reseñas, con una puntuación de 4,7 sobre 5. Berlín encabeza el pelotón con una puntuación de 4,6 basada en 62.724 opiniones, seguida de Múnich, Colonia, Núremberg y Fráncfort. BizAway, la scaleup especializada en viajes de negocios, se mantiene por cuarto año consecutivo entre las empresas de más rápido crecimiento en el ranking FT1000. La clasificación anual elaborada por el diario británico The Financial Times junto con el portal de análisis de datos, Statista, identifican a las 1.000 compañías de más rápido crecimiento en Europa. La Asociación de Marketing de España (AMKT) crea un nuevo Comité de Turismo para cumplir los objetivos de difusión y puesta en valor del marketing en el sector turístico. El Comité de Turismo será liderado por Luis Buzzi, socio responsable de Customer & Growth y del sector Turismo y Ocio de KPMG en España. Vueling y Repsol han operado un vuelo especial entre Barcelona y Málaga, coincidiendo con el del Festival de Málaga. Así, ambas compañías han colaborado para suministrar una cantidad de combustible sostenible para la aviación (SAF) equivalente al 50% del consumo del vuelo.
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your host is Kelly Molson, Founder of Rubber Cheese.Download the Rubber Cheese 2023 Visitor Attraction Website Report - the annual benchmark statistics for the attractions sector.If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website rubbercheese.com/podcast.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned in this podcastCompetition ends on 29th March 2024. The winner will be contacted via Twitter. Show references: https://www.theplotthickens.co.uk/https://www.linkedin.com/in/catherinewarrilow/Arival link - https://arival.travel/speakers/catherine-warrilow/TikTok link - https://www.tiktok.com/@the5minutementorCatherine Warrilow has 16 years industry experience and runs The Plot. She creates brand proposition roadmaps for attraction and experience businesses who want to take a slightly rebellious approach to their marketing strategy. Transcription: Kelly Molson: Welcome to Skip the Queue, a podcast for people working in or working with visitor attractions. I'm your host, Kelly Molson.On today's episode I speak with Catherine Warrilow, founder of The Plot, a brand marketing agency.Today we're immersing ourselves in brand. I'm asking Catherine what the heck is a brand proposition, why is it important and who in the tourism and attraction industry is absolutely nailing it?Kelly Molson: You can subscribe on all the usual channels by searching Skip the Queue.Kelly Molson: Catherine, welcome to Skip the Queue.Catherine Warrilow: Thank you very much, Kelly.Kelly Molson: I'm really excited that you have come on to chat today. Catherine and I met in a toilet at a conference, which is where you meet all of the best people at conferences, I have to say. But I'm really chuffed that you've been able to come on and join us today. So thank you for your time. Right, we are going to start with our icebreakers, as usual. And I want to know, what would people remember you for that you went to school with?Catherine Warrilow: Oh, my gosh. Probably the thing I remember the most, I don't know if anyone else would, is when body shop was at its height of popularity and all of their perfumes and stuff and their perfume oils. And I bought the vanilla one, which I was obsessed with, but I covered myself in the kind of the neat essence. So I spent a whole day at school smelling of ice creams with every teacher walking past going, "Why can I smell ice cream?". And everyone, "It's her.". So that is one of my standout memories. I think I was always quite creative and quirky, and I would braid my own hair like I'd been on holiday and put beads in it and come to school like that. Or smelling of ice creams.Kelly Molson: I love that. I feel like we're of the same era. And my lasting memory of the body shop is the Dewberry. The dewberry smell. You never smelt this any other time like that school time. And I had a friend who used to buy the oil and the shampoo and all, and she just smelt of that continuously. But that was my grandparents name as well, so it was really weird. Their name was Dewberry. Anyway, very od. Good memories. And I quite like that you smell like ice cream. I would love that about you.Catherine Warrilow: Yeah, it's worse things to smell of.Kelly Molson: Okay, second one, if you had to pick a fictional character to best describe yourself, who would you choose?Catherine Warrilow: Oh, my gosh. My instant one that I would like to say, but I'm not smart enough, would be Matilda. I would love to be Matilda, but I'm not. So who would it be? A fictional character? Gosh, that's so difficult. Maybe like Thelma from Scooby Doo. Problem solver.Kelly Molson: Yep. Quick on her. Yeah, I can see that about you. Good one. You've got Matilda vibes as well. Don't dumb that down. You've definitely got Matilda vibes going on.Catherine Warrilow: Well, I'll keep trying to move things with my mind and I'll let you know if I have any success.Kelly Molson: Good. Come back on the podcast, let us know. Okay. What is your unpopular opinion? What have you prepared for us?Catherine Warrilow: So I think this is one that's going to resonate with a lot of people and it's unpopular but common that travel tech is shit. So I don't get it. I don't get why we are so far behind other sectors, especially with ticketing tech. We sell billions of tickets to some of the most interesting and amazing attractions in the world. Not just in the country, in the world. Yet we still have major attractions who are having to reconcile paper tickets either because they're stuck with their tech, because they've had it so long they can't get away from it, or they're just not sure how to, or it's so difficult or slow or expensive. There must be someone or an organisation who can fix this, right?Catherine Warrilow: And I know people are trying, like Okto are trying, which is great, but surely there must be an easier way to get the right people around the table and say, "Right. In every instance when you sell a ticket to a customer, it should kind of look like this.". But at the moment, everyone's got different systems. None of them talk to each other. Everyone's slightly different when they break. It could take months to fix. And ultimately it's the customer who loses out because we can't deliver a really effective service. Whether in OTA or an attraction yourself, it's the customer that's left with a bad experience, by and large, because the ticket you booked has vanished from your basket, or it was available 1 minute and now it's not. Or the price has changed, or something weird, you don't even get your email. Or it's confusing.Catherine Warrilow: Which is why there's so little brand loyalty in our sector, I think. Because people will hop about and just book with whoever's quickest, easiest, cheapest at the time. And I think we've got a real challenge on our hands to up our game when it comes to tech. I don't know what you think.Kelly Molson: Well, I'm nodding along for people that aren't watching and are listening to this, I'm nodding along probably from a different perspective because we deal directly with the ticketing that the attraction would use. So their ticketing platform for something. I think you're probably a bit more focused on the OTAs and that kind of ticketing kind of stuff. I am in total agreement with you. I am completely nodding along going that there's nothing amazing and there should be something amazing.Catherine Warrilow: Yeah, I think it's unifying it. I think there's some good tech out there, and I'm not going to names, but there's some good tech. There's some average tech and there's some awful tech. But for the OTA and for the connectivity partner at that level, and ultimately for the customer. How do you bring together what's good and make it accessible across the board? I think that's the challenge, isn't it? How do we unify things so it's straightforward and you know what that process for B2B process should look like. And I think we're making progress, but I think it's slow.Catherine Warrilow: And I think there has been so much change in the sector from a kind of customer perspective, from a trend perspective, from the impacts of COVID from the impacts of the cost of living crisis, that it always seems to get pushed back in the queue a little bit. Whereas it needs to be at the top of the list all of the time. But that takes a lot of time and resource and dev and investment. But I've heard whisperings of a few people who are doing quite interesting things. So I'll be interested to see what happens over the next kind of 6,9,12 months.Kelly Molson: I think that's a challenge, isn't it? There's quite a lot of choice and it seems like every day there's a new ticketing platform or another OTA that's kind of that started and for good reasons, because obviously there's things out there that aren't working for people. But a bit more collaboration might stop giving people so much choice and actually start working together to refine the ones that are already out there and just make them better.Catherine Warrilow: Potentially, yeah. Or give them one aggregated channel that they can all slot into in the same way. Because even when you aggregate systems, the way you integrate them is still different. I'm still trying to figure out where that ownership needs to start. Is it the attractions and experiences saying, "Okay, we have to be able to deliver this for the customer," because ultimately, starting with the customer need is the right place to start? But how do you layer that back through the process to figure out where to start fixing the right problems?Kelly Molson: And you're right in what you said about that brand perception, then it's on the attraction, it's not on the OTA really, it's on the brand. And they need to kind of own that relationship with their client, which is what we're going to talk about today. So tell us a little bit about your background and where you've got today.Catherine Warrilow: Yes. Which makes me feel old. Some days I feel like a spring chicken and other days I'm like, "How have I been doing this for like 15 years?".Kelly Molson: I feel that.Catherine Warrilow: So I got married in 2007 and shortly after we had our first son, which is all very exciting and challenging at the same time. And alongside that, I decided that it would be a great idea to start my own business with a newborn baby and that if I could do that, then everything from there on in would be a breeze, which was kind of ridiculous looking back. But I set up as a kind of freelance PR and marketing support and fell into travel totally by accident. I knew someone who was running the team at owners direct at the time, the holiday rentals company, and they wanted someone to come in and basically secure them pr coverage as being a great choice for booking holiday rental, mainly UK and Europe, but some further afield. And it just kind of spiralled from there.Catherine Warrilow: I realised that there was a massive opportunity to up people's game when it came to pr and content, and that was before everything was about content creation and social. It was on the cusp of, "Okay, we can use Facebook to reach people organically and people just weren't really doing that.". It was pre having to pay to play. And I started making a bit of a name for myself within travel and started working for home away, which is now Vrbo. People like hard rock hotels, great little breaks. And it just grew from there. And I grew the business to a very small agency in rural Oxfordshire of about six people. And that's how I kind of accidentally fell into travel.Kelly Molson: I love that. I had no idea that it was an accidental as well. For some reason I thought that was it. That was always going to be your focus. It's amazing how these kind of things happen that guide our career, isn't it?Catherine Warrilow: Yeah, it just happened. And then we pitched actually for the pr for Days Out With The Kids many years ago. And were up against some really big agencies and I was like, "This is it. This is our kind of big moment.". And we really held our own against kind of top Manchester, Birmingham, London agencies. And in the end, the CEO at the time asked if I would go in house to set up their marketing strategy, their brand strategy, hire a team. They'd not long bought the business and it was covered in display ads and it was a mess, but it was driving millions of organic visits every year.Catherine Warrilow: And it was a cliche sliding doors moment where I was like, look, I've spent nine years building up this incredible business and it's my baby and I love it and I feel proud to have built it up, but this is an incredible opportunity to do something amazing. So I ended up kind of selling the business and going into Days Out With The Kids, which was just such a great decision because it gave me probably what I was craving in terms of building effective teams and working for household name brands. And that was the start of me going into employed roles for about, gosh, another eight or so years.Kelly Molson: Great. And now you've set off on another new adventure.Catherine Warrilow: Yes, because we reinvent ourselves, don't we? And go where the opportunities feel most exciting. Yeah. So I lost my job with Days Out last September, which was gutting, because again, that passion for building the most incredible teams was real. I hired some of the best people that I have ever hired and we're still great friends now, but when I left there, I was like, "Okay, I will apply for roles and I will ask my network if they would like to work with me.". It was as simple as that. I will figure this out as I go along. You know me, I'm quite an honest, heart on sleeve type person. I'm a bit of an oversharer. So I went onto LinkedIn and said I was gutted to say that I wasn't with days out anymore, but that the world was my oyster.Catherine Warrilow: And then people just started popping up from connections I've had for years. Connections through things like Arival, through other podcasts that I've done in the past, through content I've created, through past clients, all sorts, right back to my very early career. And I was like, "Actually, I think there is a big opportunity here for me to go back out on my own.". And I knew from the start I didn't want to build an agency. I didn't want to hire people. I just wanted to use all of that experience I've built up over travel over the last 15, 16 years and help people solve brand proposition problems that they can't see themselves with a slight rebellious streak in the middle of working with people who don't want to just follow the crowd. They want to do things a bit differently.Catherine Warrilow: They want to stand up and be heard and it's just gone from there. So I took on my first paying client at the beginning of November and it's incredible and I bloody love it. And I'm so glad that I fell back into this way of working and I just feel very lucky that I've been able to stay in the sector that I absolutely love.Kelly Molson: I'm so touched for you. I've got a big smile on my face as you're saying. I've watched your journey and I've watched how it's kind of played out. It's really interesting. Someone said to me a little while ago, you never know who's watching you never know who's taking interest. And I kind of like that. And I think you are someone that I've always, we have genuinely only met once in real life, in a toilet at a conference. But I've followed you for a long time on LinkedIn, and I've seen how helpful and supportive you are to the sector, and I've seen a lot of your posts that go out and talking about other issues and things like that as well, very openly and publicly.Kelly Molson: I've always really admired that about you and I think you are someone who's super helpful and stuff like that comes back tenfold. So when you put that post out, I know how tough that was. Like, I felt the emotion in that post for you, but was just like, I'd read that post, I was like, "She's got nothing to worry about here at all.". And I could see people comment in and I'm going to connect you to the, "Oh, we should talk, we should do this.". And I was like, "There you go. Good people. Good things come back to in tenfold.". So it's lovely to see you in this position.Catherine Warrilow: And it was amazing. And that gave me, I think, the foundation I needed to get back out there and carry on attending events and carry on creating content and sharing my thoughts and ideas and all of that kind of thing. And it was funny because a while before that, I'd asked a handful of people from my network kind of, what am I known for? And would you recommend me? And what would you recommend me for? And someone came back and said, "You care more about the result than you do about people's opinions.". And I think that sums me up quite well because I want the best outcome, whether that's for me and my business or for a partner that I'm working for. And I'm happy to say things people might not want to hear because I know it will get them a better outcome.Catherine Warrilow: And I think that's so important. And I think hopefully that comes across when I either talk to people or I post online that I am authentically who I say I am and you will genuinely get the best of me regardless of how big the challenge is. And that's really important to me. I'd say that's kind of a big part of my values is to share authentic truth rather than either kind of saying what everyone else is saying or saying what someone wants to hear, which will put people off as well. And that's kind of a good screening process in a way.Kelly Molson: Yes. It's a good way to cherry pick who's the right client, definitely wants to work for me and they're going to get me as well. I love this. Right, okay, we're going to talk about brand today. We're going to talk about brand proposition. What the heck is a brand proposition for our lovely listeners?Catherine Warrilow: Yeah, and it's a big question. It's basically everything a brand stands for. Absolutely everything a brand stands for. And that sounds quite overwhelming, but really it's not. It's a combination of kind of vision, mission, values. So where are you trying to get to and what are you doing to get there and how are you being when you do that? So what are the kind of the morals and values that underpin the business and that foundation takes you through everything to the point which you sell a product or service to a customer. And that will be everything from your tone of voice and your brand personality, how your brand looks and feels aesthetically, the channels you use to communicate with people and sell through.Catherine Warrilow: So it really is everything that kind of makes up what matters about a brand and what makes it different and why ultimately a customer would buy from you versus someone else. Which is why I touched on the kind of the challenges with ticketing in our sector because that is a huge obstacle for lots of OTAs in managing their brand proposition effectively because it will have a real knock on effect on the perception their customer has of that brand.Kelly Molson: And that element of it is slightly out of their control as well, isn't it? Which is unfortunate. What I like about this is that we are, I think as a whole, we're kind of coming away from that thing where people used to go, "Oh, I've got my brand sorted, because I've got my logo.". No, that's a brand element. This is not what we're talking about here. Why is brand proposition so important to get right.Catherine Warrilow: I think brand proposition comes down to what you sell, who to and for what gain. And the gain is the customer problem. So what problem do you solve for that customer? So days out, as an example, were going after the younger end of the audience who just want to find something with bragging rights and book it quick with the trust and ease of use of real person customer service on Whatsapp and pay with Klana. So book it Whatsapp to make sure you've got your tickets right backs and forwards with a real human being in real time and then pay for it later. So we knew exactly who were, who for and for what gain for that customer. That's why you have to get it right.Catherine Warrilow: And I speak to a lot of people who, a lot of clients who say they fall at the first hurdle with the first question, which is, "Who are you targeting?" And they're like, "Well, everyone who wants to travel.". And you're like, "No, you're not." 100% not. You might want to be on the radar of lots and lots of people, and lots of people might buy from you, but most people won't because there is so much choice. You've got to know exactly who you are talking to and why you fit the needs and the values of that person. And those values need to be reciprocal because you will never create brand ambassadors otherwise. You will create transient customers who will buy from you once and then move on. And that's an expensive customer to have.Catherine Warrilow: Whereas if your brand proposition is spot on and everything in the way you do business and the way you communicate, the way your customer service team communicate is consistent, people will buy into that feeling as well as what they're paying money for. And the booking process is part of what they're paying for. And that is part of the reason they will pay more, because they know it's quick and easy and if anything goes wrong, you'll sort it and they will pay 5% more for the privilege of that. Which means your pricing strategy is healthier as well. So all of these different things make up the brand proposition, not just the way your website looks or your logo. If it's lairy and orange and pink and green, that is not going to stand you apart from everyone else. It might get you noticed once.Catherine Warrilow: But all of that substance of your brand proposition below, that is what will engage, retain a customer, create an ambassador out of them, i.e. They will leave a positive review, they will engage with your content, they will share your content, all of those things.Kelly Molson: That word substance is really important in this conversation, isn't it? Because a lot of people still, I think, view brand as very much the kind of aesthetic layer that sits on top of that. But it is about substance. This brand proposition has to run through the core of everything that you do. And it's not just about the visuals, it's about how you speak to people, your tone of voice, all of that kind of stuff as well. How do you start to shape that proposition? Where does an organisation start with that?Catherine Warrilow: Like I said before, it starts with that vision mission values piece. Because if you are not clear on where you are trying to get to, then how do you even start building things like content pillars, for example? And quite often there's a vision stuck up on the wall, in the office, in the meeting room, which no one could recite back to you and it actually doesn't mean anything. So having substance within the vision is the first point of call. The mission is how you get there and what you're doing to get there. And if you don't know that, you can't create goals, if you haven't got measurable goals, how do you define what success looks like?Catherine Warrilow: And that takes you into things like understanding your products and your revenue streams, because you might have really popular products and you're like, "Oh yeah, we're selling loads of these tools. They're so popular, everyone loves them. But why is that?". Is it because you're the cheapest on the market? And actually, if you look at your numbers, are you making any profit on that product? Because there's a massive difference between popular and profitable. So it matters because at the heart of the business is a need to be profitable. You want a product and service that people love and is profitable and that people rave about. And it drives you loads of repeat business and loads of new business through word of mouth.Catherine Warrilow: But to get to the point where you can set those goals that are measurable, you have to know where you're trying to get to. And what often happens, and what I find with a lot of partners is their vision is either ten years old and they're still kind of running around in circles trying to figure out how they get there. And it's not that anymore, because the market's changed, the customers changed, pricing has changed, they've got goals, but they're not measurable, or they've got customers and they never talk to them, they never ask them what they can do better or where else they buy from. So they've got no data, they've got a website that performs pretty well, but they never look at the analytics, so they don't know how they're acquiring customers or how much is costing them to acquire a customer.Catherine Warrilow: And that all of a sudden feels very messy and complicated, doesn't it? It feels overwhelming to start picking things off to make sure those things are happening in a sensible, logical order that takes you from A to B to make a profit. So I kind of break all those different things down into sections, create a roadmap specifically for the business, and bring to the table all of my expertise to start aligning those things. And what will happen is we'll find some massive gaps. The vision is totally wrong, or they're going after the whole market and they don't really know who their customer is, or so they're trying to talk to everybody, so their tone of voice is just beige, or their goals aren't the right goals, or they're not measurable, or they're measuring the wrong things.Catherine Warrilow: And you start to see where those opportunities are and you start to see the holes that need to be plugged. And suddenly brand proposition feels like a much simpler, tangible route forward, rather than this kind of crazy maze of stuff that you just don't know where to navigate first.Kelly Molson: Something you said at the start of that was really interesting, actually, as an aside question is somebody's mission or their vision, and the mission might be completely misaligned now it's been in place for ten years or so, and they're visiting it and the market has changed. How frequently should you look at those things? Like, I get my organisation together tomorrow, we set our new vision and mission. You would hope that we would be kind of checking in on that. Are we all aligned? Are we scenario? How often do you think that changes for people? And how frequently should you kind of refer back to it and go, "Is this still relevant?".Catherine Warrilow: That's such a good question and I think it should be in mind daily. And if a business is asked what their vision is and they can't recite it off like that, then it's not right or it's too complicated. And I did a big exercise with a client a couple of weeks ago, which was actually around their why and their purpose, because it was really important to them that they were running an ethical, sustainable business, that they gave something back to the community. But their why was about an, a four page long. And I challenged them on it and they said, "Oh yeah, well, actually the community part is really important to us and it wasn't in there anyway anywhere.". So what I did is an exercise where we distilled it down bit by bit.Catherine Warrilow: So we took out all of the filler words and had a look what was left and that came out as kind of care, community, making a difference and a handful of other things. So we stripped it right back and ended up with one sentence, which was about ten or twelve words long. I was like, that actually means something. And that is something you can look at every day and say, "Does launching this new product or service may give something back to the community?". Well, actually, no, it doesn't, because it's going to take us 20 years to fulfil that element. So do we scale it back? Do we make it simpler? Do we make it shorter? What do we do? Do we make it more accessible?Catherine Warrilow: I think if you can't look at least your vision on a daily basis and say the things on my to do list absolutely fit with that, then you need to challenge yourself on the tactics that you're implementing to reach that vision and the goals you've set for the business. So I think most people would hope, I would say quarterly in the team meeting.Kelly Molson: Yeah, that's exactly what people hope. Once a year we revisit that.Catherine Warrilow: I don't think you want to change it more than annually. You might tweak it if you have to keep throwing it out every year and redoing it. There's something wrong with your business model. But if you can look at it, mine's up on my wall. Mine's really simple. It's rebel plans for travel brands, which basically means a bit kind of rogue compared to your typical marketing strategy. And my why is because you don't want to be the same as everyone else and I don't want to do boring work. That's it. Simple as that. So if I look at my to do list today and say, "Is that boring or is that going to make a difference, and it's not, then I need to challenge myself on what I am delivering for that client or for my own business.".Catherine Warrilow: Am I saying I haven't written a blog for ages, I should write one? If it's crap to fill a space, then I shouldn't be doing it. I need to challenge myself to put the effort in, to think about what I want to say on that topic, how my opinion is different, how I back that opinion up, what other people are saying, bring in other voices and your vision and mission should make you do things properly, they should make you do them to a much higher standard and they should raise the game of your business, your team and the industry, because that's ultimately where you need to be to succeed, isn't it? You need to be pushing for better.Kelly Molson: I think we're all getting a very clear picture of what it would be like to work with you, Catherine, from this interview. Love it.Catherine Warrilow: It's a great screening process, isn't it? Some people will go, oh, my God, that sounds horrendous. That sounds like an awful lot of work. No, thank you. Other people will say, "I think she could see where we're going wrong, where we can't see it because we're so entrenched in what we're doing.".Kelly Molson: Yeah. I'm sitting here going, "She needs to come in and work on our brand. This is what we need.". Okay. How does the brand proposition translate into what the consumer or the visitor engages with? I guess. How do you get your brand proposition across to them in the right way?Catherine Warrilow: Yeah, I think it gets really overcomplicated in a lot of businesses, and that's usually because bits have been tacked on at different times to try different things and see how they work. It should translate to everything. It should translate to the hero strap line across the homepage of your website. It should translate to the bios on your social channels. If you still have business cards, it should translate there. It should translate to how you conduct yourself in front of people, at events, in meetings, in pitches with customers. And one of the things that often gets forgotten and is why it gets all confused from a consumer facing perspective, is it should translate internally as well. Behind the scenes, how your team meetings run, how your one to ones run, the culture and the atmosphere in the office. It should translate through everything.Catherine Warrilow: Because if it doesn't, how do you expect your marketing team, your sales team, your customer service team to get that across to the customer if your staff don't feel it themselves? And that's probably the only thing that I miss about working in house, is creating that momentum and energy within a team. And it is absolutely astronomical. What a difference it makes to productivity, to engagement, to buy in, to smoothing out bumps when you go through difficult periods of change or reorganisation or someone leaves the business, or whatever it is. You can weather those kind of things so much more easily if you start with the people within your business and making that vision and mission exciting to them.Catherine Warrilow: And that might be down to the fact that the quarterly team meeting is just so incredibly painful and dull that people just switch off so they don't absorb any of the information about where the business is going next, because it's delivered in such a static, boring way that you need totally transform that and it needs to be led by the teams or it needs to be designed as a quiz or something like just make it different, make it more fun. And I guarantee then it becomes very easy to translate that through to everything from the customer's perspective because it will come through in tone of voice and how you handle a difficult customer service query. It will come through in creating content on TikTok or whatever channels you use. It will just be ingrained in everything.Kelly Molson: Because your team are owning that and they've got such an input into the kind of division and the mission and the brand proposition, they then can sell that on to the consumers. So they're your internal ambassadors. We talked about ambassadors earlier.Catherine Warrilow: Yeah.Kelly Molson: And obviously that's going to help with recruitment as well. If you've got a really strong kind of brand proposition, more people want to come and be involved in that too.Catherine Warrilow: Yeah. And it brings confidence to everything. I mean, our job descriptions at Days Out attracted people who weren't even looking for a job because they saw the ad. They were like, "Oh, my gosh, I didn't even think I wanted to move and now I do.". And I had to apply because they were written by real people, designed for real people who just want to be in jobs which they love and they feel invested in and appreciated and rewarded and recognised.Catherine Warrilow: So it was less about, you must have five years of this, you must be able to do that and more about, do you want to come to work and actually feel like you want to be there and that you want to work really hard because you care about making a difference to that business because they are as invested as you are in the brand. And, yeah, recruitment is a difficult business and retention is a difficult business. So if you can bring together all of those things in such an incredible way across everything you do, then recruiting all of a sudden becomes a joy. And seeing people who want to work for you is incredible.Catherine Warrilow: So, yeah, it affects everything and you can see I get really excited about that because I think we so often forget that it's our people that will drive the success and we just go over that shiny thing over there. But actually, if you don't tell anyone else in the business what that shiny thing is and why it matters, then how on earth are you going to move mountains to get to that point?Kelly Molson: Totally agree with every single word that you're saying, Catherine. Totally agree with it. Right. We've talked about what it is, who's doing it well, tourism and attraction industry and why.Catherine Warrilow: Gosh. So I mentioned my time at doubt with the kids, and it was a very different beast when I was there, because were really trying to make fundamental changes in how we monetise the site, whereas now they've come so far, and I think I have to call out their content strategy and their content team, because in an incredibly crowded market, where you are competing for the attention of parents, the most time poor people on the planet, they have totally understood what type of content resonates with people, and they've understood how to keep people engaged in a community. And that might be anything from behind the scenes, an attraction, quite literal content. But that whole kind of.Catherine Warrilow: Oh, my gosh, you won't believe what's round this corner at this tiny farm park and bringing to life the lesser known attractions that have huge amounts to offer customers through to stuff that's trending, whether that's pop culture or music, tv, film, just tapping into the mood of the nation. My definition of that is situational relevance. So how do you bring together a situation or trend that's important to people now with the relevance of your brand? And it goes back to what we're saying about tone of voice before. What's your perspective on that topic? Why would a customer engage with your brand about that topic if it's not literally trying to sell them a ticket to an attraction?Catherine Warrilow: And I think what they've done with channels like TikTok, for example, is they've absolutely understood, A, what problem they solve for the customer, but B, what's important to them now and what they're talking about right this minute, because that will be different today to it is tomorrow. And they are quick and they are agile and they are reactive to trends and topics, and they've understood how to have that conversation with someone within their audience demographic. And that's not easy. That is a huge undertaking of time and effort and research, and it doesn't take two minutes to create a decent TikTok that's going to engage people. People think it's like an instantaneous throwaway channel, but it's not. And you've got to hook people in about a second and a. So I think they're doing great things.Catherine Warrilow: When it comes to attractions, Cannon Hall Farm in Barnsley in Yorkshire, I think are epic. I think, again, they captured situational relevance by streaming things like lambing season on Facebook. Years and years ago, they started doing that and they were like, "Oh, we're on something.". People want to watch the lambs being born and how we care for them and how we bring new life into the world and how good that feels. And that led to them doing a whole series with Channel five. And I just think they had their vision and mission and products spot on. They had the foundations. They knew what they were delivering, who to for what gain. They were bringing people up close and personal with farming life in a way that just captured families. And I think they've sustained that, and I think that's quite difficult to do.Catherine Warrilow: I think they've evolved with the times, and they've carried on improving their products, and they've carried on communicating that to people who want that type of experience. So I think that they're brilliant. And then the other one would be Marsh Farm in Essex. Their understanding of events and how to capture people through events is out of this world. And what they do is they look, I don't think they intentionally do it, but what they've managed to do is create a triangle between celebrity. So someone like Daisy Solomon and how she celebrates Halloween, for example, and an experience that they can deliver that captures that to people in a way they can afford.Catherine Warrilow: So their pumpkin patches and photo moments around Halloween are mind blowing, because what they've done, they've looked at what people want to achieve at the celebrity level, but potentially can't cover their front doorstep in a million pumpkins and have ghosts coming out of every part of the.Kelly Molson: Catherine, honestly.Catherine Warrilow: But they can go and have that experience at Marsh Farm with their kids, take photos of their kids in a wheelbarrow surrounded by pumpkins, and feel like they've had a slice of that lifestyle. And they up their game with every single event they do. And it's remarkable. And the effort that goes into delivering that wrapped up with incredible customer service is second to none. And I think a lot of attractions can learn from how they deliver that experience.Kelly Molson: I totally agree. Marsh Farm is James Sinclair, isn't it? That's him, yes.Catherine Warrilow: And Aaron Oathman. Yeah.Kelly Molson: James actually came on the podcast.He was a really early guest on the first season of the podcast when me and my old co founder used to do it together. Actually, I think my co founder interviewed James on his own, actually. I don't think I was on that one. But we had seen James, he'd been on our radar for a long time. And he is a smart cookie. He really is a smart. I think he's probably a bit marmite for people, in all honesty. But that's a good thing, right? That's filthy. But I absolutely love his content. I love it. I can sit and watch it all day long and he's got so much to talk about and there's so much value that he delivers as well. So from a personal brand perspective, I think he's kind of nailing that as well.Catherine Warrilow: Oh, 100%. And that's something we haven't even touched on, is personal brand. That's a conversation for another day. But it fits in neatly with getting your people invested in the business vision, because they are your brand ambassadors. They are the people going out to events and selling the dream. And some people don't see the value of that, but the way they conduct themselves, especially if you're in B2B and you're in trade events and you're negotiating relationships with suppliers or trying to get people to come to your stand and talk to you about a product or service, they're not going to do that unless your personal brand has that magnetism. And you're absolutely right, James has that magnetism.Kelly Molson: Yeah. Which, again, is going to help with his recruitment and then building those brands and then vision. So it's all part and parcel of the same thing. Exactly. I love it. Great examples as well. Thank you for sharing those. What are your top tips that you'd like to share with our listeners today?Catherine Warrilow: So, the first one I won't labour over, because it's getting your people aligned with your vision, and we've talked about that a lot. It all starts there. If you can't get people to adore the plans of the business, then it's going to be hard work to get to that point. I think the second one is something we touched on early on. It's about authenticity. Whether you're customer facing and you're an attraction or an experience, whether you're an OTA, whether you're a res tech company. Authenticity, I think, is everything. If you can't do something, don't say you can. If you can't fix something, don't say you can. Be honest. Just be honest about everything, with your customers, with your teams, with your partners, and do your absolute best to find the right solution.Catherine Warrilow: So if you let a customer down, don't gloss over and say, "Oh, well, we couldn't have controlled that.". Say, "We're gutted that this has happened, we can't fix it, but this is what we're going to do to avoid it happening again. This is the problem we've uncovered.". Just bring it all to the surface. I don't understand why brands don't let people see in. Because we know as customers that the brands we resonate with and have an affinity with are the ones we trust. It's as simple as that. So why not let people into that world a bit more? And the way we use social these days allows us to do that, allows us to have a window into our world. So use that to your advantage. Show you're listening.Catherine Warrilow: Show that you take on board feedback, whether that's internally, externally or otherwise, and just be the best, genuine version of yourself and your business that you can be. And then the third thing I would say is, try new stuff now. So if you're not on TikTok and you're like, "We need to be on TikTok, but we don't understand it, we don't get it, we don't have the resource.". Don't put it off. You will never have enough resource for everything you want to do. You will never be a master at all things. But try them now. Don't have them on that forever to do list. Whether that's approaching a new partner or researching a new sector within tours, experiences and attractions, do it now.Catherine Warrilow: And if you're listening to this or watching this and you've had one of those things on your list, please do something about it this week and come back and tell us both what you've done, because I think you just need that push in the right direction. People wait for the perfect moment to try something new or do something new or launch something new. There is never a perfect moment. You will miss the boat. And then you have that constant frustration of, "Oh, those guys are doing it brilliantly. Why didn't we just dot.". Because if you had have done, you probably would be creating great content on that channel now. You probably would be in a partnership with that new wine tour. Just don't wait. Trends come and go. Just get on with it. Stop waiting.Kelly Molson: I feel like you've also just made us about 400 people's accountability partners there as well. So thanks for that.Catherine Warrilow: Okay, I'm going to rescind that last bit. Tell me what you've done this week.Kelly Molson: Take it, send and email us. All Catherine's details will be in the show notes. It's fine. You can email us both. Let us know what you've taken off your list and what you've gone ahead with. We want to know. I'm joking. All 400 of you and more. It's great tips. Thank you for sharing today. I've really thoroughly enjoyed this. Where can we get more from you? You're actually going to be talking soon. At quite a large event, aren't you?Catherine Warrilow: Yeah. So you can see me in person at Arival first weekend of March. So I'll be talking about everything we've talked about today, actually taking your mission and vision and values right through to monetisation and figuring out where those gaps are in the middle. So that'd be a really practical, hands on workshop. I'm a real kind of sharpie marker and paper type person, so you will actually get a physical roadmap to take away and fill in yourself, which I think is going to be really fun. I'm a massive oversharer, like I said, so you can find me on LinkedIn a lot, on TikTok a lot. I can't profess to be a TikTok expert by any stretch, but I am persevering because I think it's a brilliant channel to share quick pieces of advice and tips and hacks.Catherine Warrilow: So little things that you can do right now that will improve the brand strategy within your business. So, yeah, you can find me quite easily, I'm afraid.Kelly Molson: We will put all of Catherine's details in the show notes as well, so you just can refer back to there and you'll be able to find her. One thing I would say about Catherine's website, you have to go and cheque it out, because there's a little line on Catherine's website that I absolutely love. It says, "You need help, we're ready to fix your shit.". And I was like, "Yeah, she absolutely is. This woman is going to fix your shit.". Okay. I always end the episodes with a book that our guests love. So, what have you brought to recommend to our listeners today?Catherine Warrilow: So, it's ironic, actually, because my two book recommendations, the first one's called The Power of Doing Less, by an author called Fergus O'Connell. And this is about getting rid of all the distractions and noise. And it's a really simple, short book that you'll want to keep on your desk with post it notes in pages, because it's just a good reminder of things like, "Am I the best person to do this? Is there someone else in the business that is better at this and should be doing this? Do I need to do it now? Is it important right now? Or am I just doing it because it's the top of the list? Should I be doing it in the way I think I should be doing it? Should I be doing part of it and not all of it?".Catherine Warrilow: And it's just a great sanity cheque deck for not being a busy fool. And I love that. And it just keeps you sharp in terms of prioritising because nothing's ever urgent. It's either important or it's not. And then the second one, again, a bit ironic, based on my kind of love of bringing lots and lots of different things together, is called The One Thing by Gary Keller. Actually, it's not ironic really, because really, that's about the vision. Like, what is the one thing we are trying to do here and does everything else we're doing align to that one purpose? That is just such a brilliant book and it really helps you get focused and clarity on what you're doing and why. So, yeah, those are my two recommendations.Kelly Molson: Brilliant books, and they haven't come up previously as well. I love this. I always like it when a guest brings a book. I'm like, "Oh, that's gone on to my list as well.". Listeners, if you want to win a copy of Catherine's books, so as ever, go over to our twitter account and retweet this episode announcement with the words, I want Catherine's books and you'll be in with the chance of winning them. We also have a I'll put it in the show notes, but we have a brilliant blog on our website, on the Rubber Cheese website that lists all of these books that our guests come on and share. So it's become kind of a virtual library for people to go and refer to back to over the years. So thank you for adding to our library today.Kelly Molson: Thank you for coming on and sharing. It's been a great chat. I've thoroughly enjoyed it. I love talking about brand. It is a little bit of my background as well, so I completely understand and embrace everything that you've talked about today. Good luck at Arival. I hope that goes brilliantly and I look forward to all of those emails that we're about to receive about people taking things off their list, doing them.Catherine Warrilow: And I'll see you in a toilet somewhere soon, hopefully.Kelly Molson: Probably. Like I said, all the best people meet in toilets.Catherine Warrilow: Thanks, Kelly.Kelly Molson: Thanks for listening to Skip The Queue. If you've enjoyed this podcast, please leave us a five star review. It really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned. Skip the queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. You can find show notes and transcriptions from this episode and more over on our website, rubbercheese.com/podcast. The 2023 Visitor Attraction Website Report is now LIVE! Dive into groundbreaking benchmarks for the industryGain a better understanding of how to achieve the highest conversion ratesExplore the "why" behind visitor attraction site performanceLearn the impact of website optimisation and visitor engagement on conversion ratesUncover key steps to enhance user experience for greater conversionsDownload the report now for invaluable insights and actionable recommendations!
___ Apresentação: Lizi Benites (https://www.instagram.com/lizibenites_/) Co-Host: Galego (https://www.instagram.com/galego.mbt/) Convidado: Arival Dias (https://www.instagram.com/arivaldiascasimiro/) ___ Siga o Positivamente em todas as nossas redes: Instagram: https://www.instagram.com/positivamente.podcast/ Facebook: https://www.facebook.com/podcastpositivamente TikTok: https://www.tiktok.com/@positivamente.podcast Kwai: https://s.kw.ai/u/ubC1VrKP ___ Parcerias e publicidade: jumatias@nicolielo.com
España se sitúa el cuarto país a nivel mundial con mejor conectividad aérea internacional durante el primer semestre de 2024, al ofrecer un total de 53,4 millones de asientos, un 12,5% más que los primeros seis meses del año pasado, según datos de Mabrian. HIP 2024 abordará la importancia de la gestión de la plantilla y de sus condiciones de la mano de directivos de Four Seasons, Le Cordon Bleu Madrid, AmRest, Manolo Bakes o del Grupo Marcos Granda. El liderazgo emocional y la digitalización se presentan como herramientas fundamentales para superar una rotación de talento del 63% en la hostelería. Binter ha inaugurado las rutas directas entre Canarias y Madrid, un hito para la aerolínea canaria, que llega al 'hub' de Barajas con el foco puesto en aprovechar los flecos sueltos que deje la compra de Air Europa por parte de IAG. Destinia ha sido reconocida en los VII Premios de Turismo Responsable y Sostenible, gracias al proyecto desarrollado junto a Bioscore, obteniendo el galardón en la categoría "Transporte, Productos y Servicios Turísticos". La Unión Nacional de Agencias de Viajes (UNAV) ha anunciado la incorporación de Tawy Tours, mayorista especializado en Oriente Medio, como miembro asociado de pleno derecho. Renfe va a iniciar este mes de febrero los procesos para la licitación de distintas obras de mejora en estaciones de Cercanías de todo el territorio nacional y de la red de estaciones de Ancho Métrico en Asturias y Cantabria, por un total de 20 millones de euros. Los viajeros de la generación Z están impulsando la demanda de viajes experienciales, según revela el informe 2024 U.S. Tour Taker Report de Arival. El interés por circuitos como los gastronómicos, de aventura y bienestar ha experimentado un aumento significativo entre los viajeros más jóvenes, mientras que las visitas turísticas tradicionales mantienen su popularidad, especialmente entre los viajeros de mayor edad.
No Plenicast com Arival pudemos entender como é viver em missão para Deus e o porquê as igrejas devem investir em missões. Com mais de 20 livros publicados, ele compartilha conosco sua trajetória no evangelho e sua experiência como plantador de igrejas. —
Kay und Katharina unterhalten sich über #Armutsviertel. Obwohl unsere Gesellschaften immer reicher werden, entstehen immer mehr #Wohngebiete, in denen sich die #Armut häuft. Geballte Armut zerstört #Lebenschancen. Wer dort aufwächst, hat es mit Problemen zu tun, die andere Menschen nicht haben. Ein Leben in Armutsvierteln ist schwerer, schließt Menschen aus und führt zu vermeidbarem #Leid. Armutsviertel können überwunden werden. Nötig sind höhere Löhne, gute Sozialsysteme und ein gutes #Bildungssystem sowie mehr öffentliche Investitionen. #segregation #wohnen #wohngeld #gehtsnoch #reichtum #sozialarbeit #sozialsystem #sozialraum #jugendliche #kinder #kinderarmut #rostock #mecklenburgvorpommern Diese Videoproduktion ist ein Gemeinschaftsprojekt der Rosa-Luxemburg-Stiftung Mecklenburg-Vorpommern (RLS MV) und dem Bund Deutscher Pfadfinder/innen Mecklenburg-Vorpommern (BDP MV) Sprecher/in: Katharina Schlaack (RLS MV) und Kay Nadolny (BDP MV) Grafik: Noah Kamera: Anna Sandmann, Markus Moraweck, Noah Regie: Katharina Schlaack, Kay Nadolny, Markus Moraweck Schnitt und Regie: Kristin Zimmermann Quellen: Inhaltliche Aussagen im Gespräch beziehen sich auf folgende Quellen: Segregation: Das böse Wort wieder aktuell: • Segregation: das böse Wort wieder akt... https://wirtschaftslexikon.gabler.de/...https://www.lpb-mv.de/themen/stichwor...https://katapult-magazin.de/de/artike... https://www.ndr.de/nachrichten/meckle...https://katapult-magazin.de/de/artike...https://www.spektrum.de/lexikon/geogr...https://www.armuts-und-reichtumsberic... von 2015. - Definition von Segration: https://link.springer.com/chapter/10.... - Armutsviertel in MV: https://www.ostsee-zeitung.de/Nachric... - https://katapult-magazin.de/de/artike... - Soziale Spaltung in MV: https://www.ndr.de/nachrichten/meckle... - ostdeutsche grossraumsiedlungen: https://www.sowi.hu-berlin.de/de/lehr... Musik: Titel „Arkona“, Interpret: Wuhling https://www.schuttxasche.de/sxa-famil... Titel „Alive on Arival“ (feat. Erik Jackson) [Instrumental], Interpret: paradoxhiphop https://prosearch.tribeofnoise.com/ar... Titel „Persistence“ (feat. Vicky Flint) [Instrumental], Interpret: paradoxhiphop https://prosearch.tribeofnoise.com/ar...
España lidera la lista de los países más sostenibles para viajar en 2024, seguido de Chile, Argentina o Groenlandia, según la clasificación 'Best in Travel 2024', elaborado por Lonely Planet, que celebra su 50 aniversario. El número de profesionales españoles que se desplazan al extranjero para desarrollar su actividad profesional ha experimentado un notable incremento. En concreto, entre el primer trimestre de 2022 y el de 2023, este tipo de viajes han aumentado en un 21,1% según datos del INE, más de 500.000 viajes por trabajo en tan sólo el primer trimestre de este año. La Confederación Española de Agencias de Viajes (CEAV) ha firmado un acuerdo con su partner, Iberia Cards, por el cual se pondrá a disposición de las agencias de viajes integradas en las asociaciones de la confederación su plataforma y servicio pagos fraccionados, un método de pago que permitirá al cliente final financiar compras de hasta 30.000 euros en un proceso sencillo y simplificado. Ávoris Corporación Empresarial ha anunciado que ha sido admitido como miembro afiliado de la Organización Mundial del Turismo (OMT). Esta adhesión refuerza la posición de Ávoris en el ámbito internacional y subraya su compromiso continuo con la excelencia en el sector turístico. En la Conferencia Arival 360 celebrada este mes en Orlando, el cofundador y consejero delegado de Arival, Douglas Quinby, compartió las principales tendencias que están impactando en el sector turístico. Entre ellas se muestra que el viajero realiza una media de siete experiencias por vacaciones, mientras que TikTok ha superado a Instagram y Facebook como canal de inspiración y reserva de experiencias para los jóvenes de 18 a 34 años. La nueva filial del grupo Lufthansa, City Airlines, comenzará a volar en el verano de 2024 tras haber recibido su certificado de operador aéreo el pasado junio por parte de la Autoridad Federal de Aviación alemana. La aerolínea, fundada en 2023, volará desde los 'hubs' aeroportuarios de Múnich y Fráncfort y operará también vuelos de conexión para Lufthansa.
Join Kevin and Greg as they break down this year's Port and Arival conferences. [SPONSORS] - This show is sponsored by Von Mack Agency and WaveRez. Show Links:Website: https://www.watersportpodcast.comFacebook Page: https://www.facebook.com/awgpodcastFacebook Group: https://www.facebook.com/groups/1155418904790489Instagram: https://www.instagram.com/awg_podcast/YouTube: https://www.youtube.com/channel/UC3TSseuv2wdIYO5nuviZSwQ
The guys welcome back Keith Gause of Tideland Financial to discuss some important offseason financial strategies for your business. [SPONSORS] - This show is sponsored by AAMP Agency and WaveRez.**ON SALE NOW** Tickets to the 3rd annual Watersport & Boat Tour Operators Forum - Now called "The Port" at Arival. October 9th-12th. Get all the details here.Show Links:Website: https://www.watersportpodcast.comFacebook Page: https://www.facebook.com/awgpodcastFacebook Group: https://www.facebook.com/groups/1155418904790489Instagram: https://www.instagram.com/awg_podcast/YouTube: https://www.youtube.com/channel/UC3TSseuv2wdIYO5nuviZSwQ
So you want to be a part time tour or rental operator? Join the guys as they discuss the right (and wrong) ways to go about it, and what questions you'll need to ask yourself before jumping in. [SPONSORS] - This show is sponsored by AAMP Agency and WaveRez.**ON SALE NOW** Tickets to the 3rd annual Watersport & Boat Tour Operators Forum - Now called "The Port" at Arival. October 9th-12th. Get all the details here.Show Links:Website: https://www.watersportpodcast.comFacebook Page: https://www.facebook.com/awgpodcastFacebook Group: https://www.facebook.com/groups/1155418904790489Instagram: https://www.instagram.com/awg_podcast/YouTube: https://www.youtube.com/channel/UC3TSseuv2wdIYO5nuviZSwQ
In this episode, Greg and Kevin plunge into the epic battle of online reviews – TripAdvisor vs. Google Reviews. The guys share their candid insights on the crucial platforms that can make or break your business, along with valuable advice on navigating the review landscape. [SPONSORS] - This show is sponsored by AAMP Agency and WaveRez.**ON SALE NOW** Tickets to the 3rd annual Watersport & Boat Tour Operators Forum - Now called "The Port" at Arival. October 9th-12th. Get all the details here.Show Links:Website: https://www.watersportpodcast.comFacebook Page: https://www.facebook.com/awgpodcastFacebook Group: https://www.facebook.com/groups/1155418904790489Instagram: https://www.instagram.com/awg_podcast/YouTube: https://www.youtube.com/channel/UC3TSseuv2wdIYO5nuviZSwQ
Join the guys as they talk about their notorious side hustles, and also what it takes to create meaningful side businesses in today's business climate. [SPONSORS] - This show is sponsored by AAMP Agency and WaveRez.**ON SALE NOW** Tickets to the 3rd annual Watersport & Boat Tour Operators Forum - Now called "The Port" at Arival. October 9th-12th. Get all the details here.Show Links:Website: https://www.watersportpodcast.comFacebook Page: https://www.facebook.com/awgpodcastFacebook Group: https://www.facebook.com/groups/1155418904790489Instagram: https://www.instagram.com/awg_podcast/YouTube: https://www.youtube.com/channel/UC3TSseuv2wdIYO5nuviZSwQ
Dive into the exhilarating world of watersports and business with a captivating new episode featuring the visionary CEO of Red Hospitality, Chris Batchelor. In this episode, we delve into Chris's journey into the world of watersports, and his remarkable rise as a key player in the industry. Red Hospitality owns and operates multiple watersport companies across the US and the Caribbean. [SPONSORS] - This show is sponsored by AAMP Agency and WaveRez.**ON SALE NOW** Tickets to the 3rd annual Watersport & Boat Tour Operators Forum - Now called "The Port" at Arival. October 9th-12th. Get all the details here.Show Links:Website: https://www.watersportpodcast.comFacebook Page: https://www.facebook.com/awgpodcastFacebook Group: https://www.facebook.com/groups/1155418904790489Instagram: https://www.instagram.com/awg_podcast/YouTube: https://www.youtube.com/channel/UC3TSseuv2wdIYO5nuviZSwQ
Join us as we chat with the visionary CEO of Arival, Douglas Quinby. Discover the exciting world of activities and tours as we unveil insights into the Arival conference and some themes for the 2023 conference. [SPONSORS] - This show is sponsored by AAMP Agency and WaveRez.**ON SALE NOW** Tickets to the 3rd annual Watersport & Boat Tour Operators Forum - Now called "The Port" at Arival. October 9th-12th. Get all the details here.Show Links:Website: https://www.watersportpodcast.comFacebook Page: https://www.facebook.com/awgpodcastFacebook Group: https://www.facebook.com/groups/1155418904790489Instagram: https://www.instagram.com/awg_podcast/YouTube: https://www.youtube.com/channel/UC3TSseuv2wdIYO5nuviZSwQ
Dive into the fascinating world of reservation software in the latest episode of our podcast. Greg and Kevin lead the way as they present and analyze the compelling findings from a recent survey conducted among operators who utilize online reservation software.Throughout this episode, the hosts meticulously dissect the survey results, shedding light on the most sought-after features that operators are eager to implement in their businesses. From user-friendly interfaces to seamless integration with OTAs, they reveal the key factors that can significantly enhance operational efficiency and customer satisfaction.Join us for an insightful discussion as Greg and Kevin share their expertise, providing valuable insights into the ever-evolving landscape of reservation software. Whether you're a seasoned operator seeking to optimize your business or simply curious about the latest industry trends, this episode promises to equip you with valuable knowledge and practical strategies to bolster your endeavors.[SPONSORS] - This show is sponsored by AAMP Agency and WaveRez.**ON SALE NOW** Tickets to the 3rd annual Watersport & Boat Tour Operators Forum - Now called "The Port" at Arival. October 9th-12th. Get all the details here.Show Links:Website: https://www.watersportpodcast.comFacebook Page: https://www.facebook.com/awgpodcastFacebook Group: https://www.facebook.com/groups/1155418904790489Instagram: https://www.instagram.com/awg_podcast/YouTube: https://www.youtube.com/channel/UC3TSseuv2wdIYO5nuviZSwQ
Join us in this eye-opening episode where we dive deep into the intriguing phenomenon of declining watersport spending among young millennials in 2023. As water enthusiasts ourselves, we've noticed a significant shift in the spending patterns of this vibrant generation, and it's time to unravel the reasons behind it.[SPONSORS] - This show is sponsored by AAMP Agency and WaveRez.**ON SALE NOW** Tickets to the 3rd annual Watersport & Boat Tour Operators Forum - Now called "The Port" at Arival. October 9th-12th. Get all the details here.Show Links:Website: https://www.watersportpodcast.comFacebook Page: https://www.facebook.com/awgpodcastFacebook Group: https://www.facebook.com/groups/1155418904790489Instagram: https://www.instagram.com/awg_podcast/YouTube: https://www.youtube.com/channel/UC3TSseuv2wdIYO5nuviZSwQ
Join us in this episode as we dive into the world of "Bolt-On Businesses" and uncover the strategies, tips, and secrets to effectively integrate them into your existing ventures. We're thrilled to welcome back Ben Merrell from Powerup Watersports for his second guest appearance, as he shares his valuable experiences in starting businesses adjacent to his current ventures. From real-life anecdotes to expert insights, we'll explore step-by-step approaches to kickstart your own bolt-on business. Prepare to ignite your entrepreneurial journey and propel your enterprise to new heights![SPONSORS] - This show is sponsored by AAMP Agency and WaveRez.**ON SALE NOW** Tickets to the 3rd annual Watersport & Boat Tour Operators Forum - Now called "The Port" at Arival. October 9th-12th. Get all the details here.Show Links:Website: https://www.watersportpodcast.comFacebook Page: https://www.facebook.com/awgpodcastFacebook Group: https://www.facebook.com/groups/1155418904790489Instagram: https://www.instagram.com/awg_podcast/YouTube: https://www.youtube.com/channel/UC3TSseuv2wdIYO5nuviZSwQ
Join Greg and Kevin as they dive into the latest saga of SB606. They are joined by special guests FL State House Rep Adam Botana and Maya Schilder, Co-owner and Operations Manager. In this episode, they explore the backstory that led to the creation of Florida Boating Law SB418, commonly known as the glitch bill. Delving into the intricacies of the legislation, the guests shed light on what rental operators need to know to navigate the new regulations successfully. Tune in to gain valuable insights, understand potential implications, and discover actionable steps if you have questions or concerns about the bill. [SPONSORS] - This show is sponsored by AAMP Agency and WaveRez.**ON SALE NOW** Tickets to the 3rd annual Watersport & Boat Tour Operators Forum - Now called "The Port" at Arival. October 9th-12th. Get all the details here.Show Links:Website: https://www.watersportpodcast.comFacebook Page: https://www.facebook.com/awgpodcastFacebook Group: https://www.facebook.com/groups/1155418904790489Instagram: https://www.instagram.com/awg_podcast/YouTube: https://www.youtube.com/channel/UC3TSseuv2wdIYO5nuviZSwQ
On this episode, we sit down with Justin Buzzi, founder of Get Up And Go Kayaking who recently earned the prestigious title of 40 Under 40 from the Orland Business Journal. Join us as we delve into the inspiring journey of Justin's success and discover the secrets behind his unwavering optimism and unwavering motivation in building his franchise. Through engaging anecdotes and insightful conversations, Justin shares his mindset, strategies, and the driving force behind his relentless pursuit of achievement. Prepare to be inspired as we unravel the inner workings of a visionary and gain valuable insights on sustaining optimism and drive in the face of challenges.[SPONSORS] - This show is sponsored by AAMP Agency and WaveRez.**ON SALE NOW** Tickets to the 3rd annual Watersport & Boat Tour Operators Forum - Now called "The Port" at Arival. October 9th-12th. Get all the details here.Show Links:Website: https://www.watersportpodcast.comFacebook Page: https://www.facebook.com/awgpodcastFacebook Group: https://www.facebook.com/groups/1155418904790489Instagram: https://www.instagram.com/awg_podcast/YouTube: https://www.youtube.com/channel/UC3TSseuv2wdIYO5nuviZSwQ
In this episode, Kevin and Greg dive headfirst into the intriguing world of direct marketing. Join them as they embark on a journey to unravel the complexities surrounding marketing sources and their classification as direct or indirect. With a keen focus on the question of whether a direct customer can be considered as such when outsourcing SEO services, Kevin and Greg engage in a lively discussion filled with insightful perspectives and thought-provoking arguments. They explore the blurred lines between authenticity and outsourced strategies, challenging conventional notions and shedding light on the evolving landscape of modern marketing. Get ready to navigate the uncharted waters of direct marketing as Kevin and Greg dissect its definitions, analyze the influence of different channels, and provide a fresh perspective on how businesses can leverage these insights to make informed marketing decisions. [SPONSORS] - This show is sponsored by AAMP Agency and WaveRez.**ON SALE NOW** Tickets to the 3rd annual Watersport & Boat Tour Operators Forum - Now called "The Port" at Arival. October 9th-12th. Get all the details here.Show Links:Website: https://www.watersportpodcast.comFacebook Page: https://www.facebook.com/awgpodcastFacebook Group: https://www.facebook.com/groups/1155418904790489Instagram: https://www.instagram.com/awg_podcast/YouTube: https://www.youtube.com/channel/UC3TSseuv2wdIYO5nuviZSwQ
Join us as Kevin opens up about his decision to join Apex and shares the compelling reasons behind his recommendation of this influential professional network. He highlights the immense value it has brought to his career, personal growth, and overall success. [SPONSORS] - This show is sponsored by AAMP Agency and WaveRez.**ON SALE NOW** Tickets to the 3rd annual Watersport & Boat Tour Operators Forum - Now called "The Port" at Arival. October 9th-12th. Get all the details here.Show Links:Website: https://www.watersportpodcast.comFacebook Page: https://www.facebook.com/awgpodcastFacebook Group: https://www.facebook.com/groups/1155418904790489Instagram: https://www.instagram.com/awg_podcast/YouTube: https://www.youtube.com/channel/UC3TSseuv2wdIYO5nuviZSwQ
Patrick Coughlin is a seasoned entrepreneur and well versed in managing and configuring marinas. As the founder of Lowcountry Watersports of Hilton Head, he has successfully built and operated a thriving water sports business, catering to locals and tourists alike.During our conversation, Patrick shares his insights and expertise on various aspects of marina management. From selecting the right configuration to implementing efficient systems, Patrick provides invaluable advice for both tenants (operators) and marina owners. Join us as we uncover Patrick's journey, from his initial inspiration to the establishment of Lowcountry Watersports of Hilton Head. Discover the lessons he's learned along the way and gain practical tips for managing and configuring a marina. [SPONSORS] - This show is sponsored by TourScale and WaveRez.**ON SALE NOW** Tickets to the 3rd annual Watersport & Boat Tour Operators Forum - Now called "The Port" at Arival. October 9th-12th. Get all the details here.Show Links:Website: https://www.watersportpodcast.comFacebook Page: https://www.facebook.com/awgpodcastFacebook Group: https://www.facebook.com/groups/1155418904790489Instagram: https://www.instagram.com/awg_podcast/YouTube: https://www.youtube.com/channel/UC3TSseuv2wdIYO5nuviZSwQ
In this insightful episode, we sit down with Steve Edwards, a seasoned expert in the travel industry and the Founder of AAMP Agency, to delve into the intriguing topic of why bookings in 2023 have been experiencing a slower pace.Join us as we unravel the factors that have contributed to this unexpected trend and explore the underlying dynamics affecting the travel landscape. Steve Edwards, with his extensive experience and deep industry knowledge, provides valuable insights into the challenges faced by travel businesses in the current climate.Throughout the conversation, we explore the possible reasons behind the decline in bookings, such as shifting consumer spending, inflation, and economic uncertainties. Steve shares his expert analysis of these factors and their impact on various sectors within the travel industry.If you're curious about the current state of the travel industry, the reasons behind the slowdown in bookings, and how industry experts like Steve Edwards are tackling these challenges head-on, this episode is a must-listen. [SPONSORS] - This show is sponsored by TourScale and WaveRez. **ON SALE NOW** Tickets to the 3rd annual Watersport & Boat Tour Operators Forum - Now called "The Port" at Arival. October 9th-12th. Get all the details here. Show Links:Website: https://www.watersportpodcast.comFacebook Page: https://www.facebook.com/awgpodcastFacebook Group: https://www.facebook.com/groups/1155418904790489Instagram: https://www.instagram.com/awg_podcast/YouTube: https://www.youtube.com/channel/UC3TSseuv2wdIYO5nuviZSwQ
In this episode, the guys explore how artificial intelligence (AI) programs are set to change the landscape of online ticket reselling. With the rise of AI-powered chatbots and other tools, the process of buying and selling tickets is becoming faster, more efficient, and more user-friendly than ever before. Kevin and Greg discuss the latest trends and developments, and to find out how these technologies are transforming the industry. They also discuss some of the potential challenges and opportunities that lie ahead for businesses that operate in this space. Whether you're a ticket buyer or seller, or simply interested in the future of AI and e-commerce, this episode is a must-listen. [SPONSORS] - This show is sponsored by PPC Pros.**ON SALE NOW** Tickets to the 3rd annual Watersport & Boat Tour Operators Forum - Now called "The Port" at Arival. October 9th-12th. Get all the details here.Show Links:Website: https://www.watersportpodcast.comFacebook Page: https://www.facebook.com/awgpodcastFacebook Group: https://www.facebook.com/groups/1155418904790489Instagram: https://www.instagram.com/awg_podcast/YouTube: https://www.youtube.com/channel/UC3TSseuv2wdIYO5nuviZSwQ
In this episode, Doug Mitchell of Argenta Field Solutions shares his insights on how to identify and qualify potential customers, as well as how to develop a top-performing sales team. He provides practical advice on how to build relationships with customers, and the importance of listening to their needs and concerns.Throughout the conversation, Kevin and Greg engage Doug in lively discussion, sharing their own experiences and asking thoughtful questions that delve into the nuances of direct sales. Listeners will gain valuable insights into the strategies and techniques that are essential for building a successful sales team.So if you're looking to up your sales game, or simply want to learn more about the world of direct sales, be sure to tune in to this episode of the Awkward Watersport Guys. [SPONSORS] - This show is sponsored by AAMP Agency.**ON SALE NOW** Tickets to the 3rd annual Watersport & Boat Tour Operators Forum - Now called "The Port" at Arival. October 9th-12th. Get all the details here.Show Links:Website: https://www.watersportpodcast.comFacebook Page: https://www.facebook.com/awgpodcastFacebook Group: https://www.facebook.com/groups/1155418904790489Instagram: https://www.instagram.com/awg_podcast/YouTube: https://www.youtube.com/channel/UC3TSseuv2wdIYO5nuviZSwQ
Starting a new business can be a daunting task, especially when you're working with limited resources. But fear not, because in this episode, Kevin and Greg are going to share some tips and tricks that will help you get the most out of your boat rental business.One of the biggest decisions you'll have to make when starting out is whether to invest in new or used equipment. The guys discuss the pros and cons of each option and help you decide which one is right for your business.So whether you're just starting out or looking for ways to grow your existing business, this episode is packed with valuable insights that you won't want to miss. [SPONSORS] - This show is sponsored by AAMP Agency.**ON SALE NOW** Tickets to the 3rd annual Watersport & Boat Tour Operators Forum - Now called "The Port" at Arival. October 9th-12th. Get all the details here.Show Links:Website: https://www.watersportpodcast.comFacebook Page: https://www.facebook.com/awgpodcastFacebook Group: https://www.facebook.com/groups/1155418904790489Instagram: https://www.instagram.com/awg_podcast/YouTube: https://www.youtube.com/channel/UC3TSseuv2wdIYO5nuviZSwQ
On this episode, the guys welcome Barry E. Knight, the founder of BEK Impact. Barry is a leader in the field of diversity, equity, and inclusion, and he's here to share his expertise on how businesses can use DEI as a strategy for expansion and improving their products.Throughout the episode, Kevin and Greg chat with Barry about his experiences and insights on DEI and leadership. Barry shares his thoughts on why diversity is essential for any business looking to grow and innovate, and how it can help improve products by providing different perspectives and experiences.Barry also talks about his work at BEK Impact and how he helps businesses develop and implement effective DEI strategies. He explains how to create a diverse and inclusive workplace culture, and the importance of leadership in driving DEI efforts.As the conversation continues, Kevin and Greg ask Barry some thought-provoking questions about the challenges businesses face when implementing DEI strategies, and how to overcome these obstacles.Overall, this episode is a must-listen for anyone interested in learning more about DEI and how it can impact businesses. So, grab your headphones and join us for this engaging and informative discussion with Barry E. Knight.[SPONSORS] - This show is sponsored by AAMP Agency.**ON SALE NOW** Tickets to the 3rd annual Watersport & Boat Tour Operators Forum - Now called "The Port" at Arival. October 9th-12th. Get all the details here. Show Links:Website: https://www.watersportpodcast.comFacebook Page: https://www.facebook.com/awgpodcastFacebook Group: https://www.facebook.com/groups/1155418904790489Instagram: https://www.instagram.com/awg_podcast/YouTube: https://www.youtube.com/channel/UC3TSseuv2wdIYO5nuviZSwQ
Según un nuevo estudio de Arival y Phocuswright, TikTok superará a Facebook como el lugar más popular al que acuden los jóvenes para inspirarse en viajes, actividades y experiencias. El estudio, que ha revelado datos clave sobre lo que quieren los viajeros en 2023, concluye que es probable que este cambio se produzca en menos de dos años. Durante la presentación de resultados del cuarto trimestre de Expedia su CEO Peter Kern, dijo que durante el cuarto trimestre del año pasado, el número de nuevos clientes que se convirtieron en miembros de fidelidad creció más de un 60% en comparación con el mismo trimestre de 2019. Las reservas de alquileres vacacionales realizadas en las tres primeras semanas de enero experimentaron un espectacular aumento respecto a 2022. Según datos de Vrbo y Airbnb, en EE.UU. se observó un aumento del 27% interanual en las reservas realizadas para próximos viajes, mientras que en el Reino Unido se registró un aumento del 19%. Dubai ha revelado sus planes para conectar la ciudad mediante taxis voladores y espera poner en marcha operaciones de taxi aéreo para 2026. El vertipuerto de taxis aéreos estará situado cerca del Aeropuerto Internacional de Dubai, y cuando esté terminado convertirá a Dubai en la primera ciudad del mundo con una red de verpuertos totalmente desarrollada.
Mitch, Chris and Pete are joined by Douglas Quinby and Bruce Rosard of the amazing industry focused event, Arival to discuss how you should choose the event that will give you the best ROI. We discuss... Which event is right for you Doing your ground work before you attend Why Tour Operators should attend Arival Getting an ROI from events Join our free tour operator community of over 5.4k members: https://www.facebook.com/groups/tourpreneur Join Tourpreneur+ for even more content: https://tourpreneur.com/plus/ Attend Arival: https://arival.travel
“Bringing loads of people together to have amazing experiences”, that's basically the essence of the Technology, Tours & Activity sector. Just like many other segments, TTA has undergone some pretty big changes in the last couple of years. Especially the consumers have changed: who are they, what do they want? Eavesdrop this conversation between Charlotte Lamp Davies, Founder, A Bright Approach & Douglas Quinby, Co-Founder & CEO, ARIVAL, on how to master transformation in the TTA sector and what to expect from the TTA Forum on 8 March at this year's ITB Berlin Convention.
Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your host is Kelly Molson, Founder of Rubber Cheese.Download the Rubber Cheese 2022 Visitor Attraction Website Report - the first digital benchmark statistics for the attractions sector.If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website rubbercheese.com/podcast.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned in this podcastCompetition ends July 31st 2023. The winner will be contacted via Twitter. Show references: https://arival.travel/https://twitter.com/douglasquinbyhttps://www.linkedin.com/in/douglasquinby/ Douglas Quinby co-founded Arival to fill the huge void in insights, information and conferences for travel's third-largest and most important sector: Tours, Activities & Attractions. Since its founding in 2016, Arival has become the defining platform for the sector, with three conferences worldwide, a series of definitive research reports and the Arival.travel media site and newsletter. Prior to co-founding Arival he served as Senior Vice President, Research at Phocuswright, where he led seminal studies on numerous travel trends and sectors, including Tours, Activities & Attractions, as well as programming for Phocuswright conferences around the world. Transcriptions: Kelly Molson: Welcome to Skip the Queue, a podcast for people working in or working with visitor attractions. I'm your host, Kelly Molson. Each episode, I speak with industry experts from the attractions world. In today's episode, I speak with Douglas Quinby, cofounder and CEO of Arival. Douglas and I chat through a few topics covering the economic outlook for 2023, the big shift in discovering new experiences, ticketing tech, and a little bit on dynamic pricing. If you like what you hear, you can subscribe on itunes, Spotify, and all the usual channels by searching Skip the Queue. Kelly Molson: Douglas, thank you so much for joining me on the Skip the Queue podcast today. I'm so excited that you could come on. Douglas Quinby: Well beyond thrilled to be here. Thanks so much for the invitation, Kelly. Kelly Molson: Very, very welcome. Straight into our ice breakers. So, Doug, I would like to know, do you have any hidden talents that we should know about? Douglas Quinby: Hidden talents? Let's see. I actually was a music major in college and I have a music degree and studied composition and piano. Haven't done much with that talent in some time, much to my wife's chagrin. She complains about it and I get a little embarrassed about it, like, we'll have friends over and she wants me to play the piano for everybody, and I get a little self conscious about it. So that's actually one of my commitments to my wife, is I'm going to get our piano tuned, I'm going to start practicing again, and I'm not going to be bashful about playing when we have people over or when she wants me to. Kelly Molson: I think that is such a wonderful talent. I genuinely said to my husband it a couple of weeks ago, if there was two things that I could do, one would be I'd really love to be good at languages, and then I would really love to learn to play the piano. I think it's great to be able to do that. Do you not find it quite mindful as well when you play? Douglas Quinby: Well, I do, and actually, when we had our two boys, I made a deliberate effort of teaching them to play piano. And so for years, I would sit down every day, or maybe almost every day, four or five days a week and make them practice. And we also hired a teacher to come in. But a lot of stress with that, with forcing two boys to play the piano and sit down every day. And I can tell you it was not always mindful and peaceful. Anyone who's raising kids will know, right. So I think when they turn 15, like, okay, if you want to go and do something else, that's fine. Douglas Quinby: And I just took a pause from the whole thing, so but, yes, I think as you get older yeah, I would get back in and there are moments when you can be mindful and just relaxing and pleasant. Kelly Molson: Okay. All right, next one. What is your ultimate guilty pleasure song? Douglas Quinby: A guilty pleasure song. Oh, yeah, I know, but I don't know the name. Kelly Molson: Are you going to sing it for us? Douglas Quinby: Oh, goodness. What's the song? There's also that song by the Black Eyed Peas. I'm terrible with names. Kelly Molson: I've got a feeling. Douglas Quinby: Yeah. So that's one. Like, sometimes I'll put that on with my boys in the car and we'll totally jam out together. Like we're dancing around stage. But no, let me. Okay. Now, that's important. This is an important question. Kelly Molson: It is an important question. I genuinely thought that you were going to break out into song and do it that way, Doug. I thought that was where you'll go over this. And if you want, feel free. Douglas Quinby: Oh, my goodness. Gosh. It's also what happens when you get older. I just find..Kelly Molson: The suspense is killing us. An easier final question for you. What is the one thing you would like to do this year that you've never done before? Douglas Quinby: Well, this is going to be a kind of boring one. I've had a pretty amazing career. I've been able to travel to so many different places and have so many amazing experiences, and in particular, working in what we at Arival, we call the best part of travel. Right. So tours, activities and attractions all of those things that travellers do when they get there. I've been beyond fortunate to have an opportunity to just meet so many amazing people whose whole lives are all about delivering amazing experiences to people. So I've done things like when I was in Dubai ATM through an industry connection. We did a climb up a sand dune in Sharjah. And then when we came down, we had an ice bucket, like an ice immersion experience, things like that. When I think about bucket list stuff, I don't know. Douglas Quinby: To me, that's not as important. My commitment this year is my 17 year old is in his senior year in school, and he's going to be going to college in the fall. And I've had so much travel and devoted so much of my life to starting my career and then starting Arival and building it over the past five years or keeping it afloat over the last two. And so now I'm actually committed to I'm not doing any travel other than what's absolutely essential until he goes to school. And I'm going to spend as much time as possible with him and make sure that he knows as he goes off into the world, how much his father is behind him and has his back. Kelly Molson: That's a great answer to the question, Doug. And I think that is the most brilliant thing that he could be able to do right now. And I'm sure that he will very much appreciate that time with you as well. Douglas Quinby: Well, I hope so. Nothing more important. Kelly Molson: Absolutely not. Right, Doug. It is time for your unpopular opinion. What have you prepared for us today? Douglas Quinby: Well, my unpopular opinion well, I don't know if it's unpopular or not. You can tell me. But I'm continually amazed at how terrible so many attractions are at marketing to travellers and understanding the traveller psyche and understanding how travel distribution works. And it's completely different from how a kind of a local thinks about visiting an attraction or having an experience. And so how you find them, how you target them, how you get into their mindset. That's one piece and then the other piece is also understanding travel distribution and the systems and how to optimise that. It's something that's dramatically overlooked. So here's just one example. Douglas Quinby: In fact, one of the things that we do at Arival constantly is where we pulse the industry on a variety of trends to get a sense of what's happening, especially over the past two and a half years, which has been so crazy for all of us. Well, now, I guess it's three years now, is it? It is It is almost it's coming up on three years since the pandemic started. So just here's one example. In 2022, in a survey we had done, of almost 400 attractions over the past year, 23% are not using a modern booking or ticketing system to manage their business. To me, it's incomprehensible. I have a hard time wrapping my head around it. I mean, think about it from an airline perspective or a hotel perspective. Imagine if 23% of airlines did not use a central reservation system. Douglas Quinby: Or imagine if 23% of hotels did not have a property management system. I mean, travel wouldn't exist, right? The way it does today. It wouldn't even be possible. So I find it interesting. It's a real challenge to the industry and it's very common, I think, across experiences. People get into this business or an attraction is started because it's based on a mission. They may have a cultural mission. It may be a notforprofit. They may or they may be passionate about, like, say in the case of the tours world, like they want to be out in the water taking people on kayak tours or walking them up a mountain. Douglas Quinby: But at the same time, to have a business, to be able to deliver those experiences, to be able to advance the cultural mission, you want to have as many people come to your attraction as possible. You want to share that. And that requires an investment in the operation and the business. It requires understanding who the customer is. But it's a natural thing of most businesses. You tend to be focused on your own product or your own thing, but you also have to shift and think about the orientation of the customer and where they are and what they're looking for. I don't know if it's an unpopular opinion because frankly, it's just a fact. It's just a fact when I see how most attractions market their experience to travellers and the challenges that the travel industry has. Douglas Quinby: For example, in accessing attraction ticket inventory, when I see that less than 1% of attractions worldwide engage in any kind of dynamic pricing which is not just a tool to charge more money, it's actually a tool for things like optimising the guest experience because you can more effectively disperse your customer demand over the course of a day or a week in order to make it a better experience for everybody. There's so much opportunity that's missed in the world of attractions. Kelly Molson: I would love to know what listeners think about this. So, as ever, if you want to feedback on Doug's unpopular opinion on our Twitter account, feel free. There's definitely a conversation. I mean, there's a whole podcast piece around your unpopular opinion. I think there Doug. We're going touch on a couple of the subject matters from it today. But yeah, I think there's a whole piece around exploring that. I don't know how unpopular it is because I would tend to agree with you. And I think, like you said, it is a fact. I think the attractions industry has moved on dramatically from a digital perspective in the last three years. Kelly Molson: They were forced to move quicker, they were forced to innovate, they were forced to introduce things that they might have been thinking about doing them, but might have taken another two or three years to actually implement because they had to. But I think that some of those decisions and some of the things that they've implemented have been done in a quite rudimentary way because there was a time element attached to it. In the UK, attractions couldn't open unless they could do pre booked and timed tickets. Small attractions, I mean, all of a sudden you've got to have the infrastructure to be able to implement that. You've got to find the right booking system, you've got to be able to pay for those things for you to be able to open safe. Douglas Quinby: Yeah, but this stuff is not this is not rocket science. No one needs to have expertise in artificial intelligence or you don't need to. In fact, a lot of the systems that are out there today, and this is one of the most amazing things in the world of, say, in the tours and activities segment of the experiences industry, which has many more smaller businesses, there's been an absolute revolution over the past decade. There has been literally dozens upon dozens of startups that have stepped into the market. They offer very simple, easy to use, SaaS platforms. You can get your business up and running within a couple of days, if not less. You get your tickets loaded and you flip a switch and you can start selling that stuff directly through online travel agencies, through other resellers. You can set different rules. Douglas Quinby: And this is stuff where often there's not even an upfront cost, it's just your own internal resources. So there's been a dramatic change within the enterprise software side of the sector that has opened up all of these avenues to this industry. Now, of course, it's one thing if you're a small tour company and you do five or six departures a week, and you're a one or two person shop and you're a visitor attraction with thousands or tens of thousands of guests a year. Douglas Quinby: And you've got operations and you have a board or you have of course, there's a lot of other things to consider there as well. There's no reason for it. And again, I think for attractions, especially those that have a not for profit mission, some of the great and even where I live in Atlanta, Georgia, there are some terrific and very small local museums and places to visit that explore history of the south in small towns here outside of Atlanta, for example, or the Atlanta the City History Museum. But accessing the content and discovering it as a consumer is hard. It's not easy. So it's just a huge missed opportunity. Douglas Quinby: Of course, there's a lot of the big attractions, the great ones, they do a great job and there are many amazing. I want to be clear, too, there are many incredible travel marketers within the world of attractions, right? And you all know who you are and you're out there. So I just want to say, for those of you like, this is not aimed at you, but it is aimed at, I think, the mid to long tail of amazing experience operators out there that could just benefit. So much more and not just benefit themselves commercially, but benefit people who haven't experienced their attraction, haven't experienced their museum or that little that special thing that they create that could delight so many more people. Kelly Molson: Yeah, I agree. There's a lot to pick here, Doug. Well, let's go back to what you said. So in the UK, so 2022, we really focused a lot about staffing challenges and the rising cost of labour. That was a huge topic across the board. That's still a challenge. But in the UK especially, we have got currently a very high cost of living crisis. Utility costs have been driven up predominantly by the war against Ukraine. We have attractions that are reporting a rise of between 200 and 900% in their electricity gas bills. So there's been a recent publication in The Guardian saying that rising costs have led to staff redundancies. They've curtailed open hours and nine out of ten sites fear that they could close permanently, and that's in castles, museums and theatres. That's really drastic. That's the real bad end of what's going on at the moment. Kelly Molson: We've had things like train strikes in the UK, which are a necessary evil. I personally am, for one, support the rail strikes, but they do have a huge impact, especially on theatres. People that are going into London suddenly can't get into London, or they have to drive into London, and it bumps the cost up for parking. All kinds of things going on. There's still very few visits from international travellers, although that's on the rise. But Asia is only just opening up the borders, so we still have a lot of attractions that are very heavily dependent on international tourism that are nowhere near back to the visitor numbers that they did, that they should be out and just to throw into the rigs. Kelly Molson: We know from speaking to many attractions that marketing budgets are looking to be cut this year because of the high cost of utilities being risen. So marketing budgets could be cut by about 15% to 20% in the UK. What does it look like, Doug, for you? You're US based, but you speak to a lot of US and international and European based attractions. Is it a similar story there? What's happening? Douglas Quinby: It's not, actually. Fortunes are quite mixed. I think the UK in particular and parts of Europe are being hit especially hard. In the United States, it's a very different picture. In fact, it's one of the most confusing times in terms of trying to forecast what the economy is going to do. Everyone is talking about recession. It seems like the Federal Reserve here is committed to putting the country into recession by tamping down inflation and raising interest rates. But at the same time, our federal government has just pushed through, at the end of last year, a $1.7 trillion spending package. And so it seems like we've got the Fed and the government kind of at odds in terms of where the economy should be going. We are seeing mass layoffs. Douglas Quinby: Well, mass layoffs is probably a strong word, but widespread layoffs in certain sectors like tech and in certain areas of the corporate world, an expectation that earnings are going to be depressed. And this is in the US. But I think also globally through the first half of this year. Yet at the same time, the labour market is extremely tight. There's a lot of demand. We just had our conference in Las Vegas in October, and for all the talk of recession, the hotels were full, the casinos were packed. We had a hard time getting restaurant reservations to feed the team during the event. So it's a very confusing time. I think one of the things that I think every attraction needs to be thinking about and honestly, it's not even an attraction. Douglas Quinby: What I'm going to say is I think it applies to all industries, although I think in particular with regard to travel and to experiences because one, there's still very clear demand for getting out and doing things. We're still very much in a kind of COVID hangover. We see from all of our consumer sentiment work that they are prioritising getting out and doing things, being with people, with the people they love, having experiences whether it's local or it's travel. We measure this across a variety of ways, but just in a very simple way. Three out of five kind of Gen Z and young millennials are clearly prioritising experiences over stuff. That's where they're spending their money. That number actually jumps to almost three and four for Gen Z and millennials who are in that upper income bracket. Douglas Quinby: For us, that metric is a household income of 150,000 USD or up. And that's actually for us, that's very important and for all attractions and experience providers to think about because we really have to put it very simply, a kind of bifurcated consumer landscape. I think of it as the haves and the havesums. So you have the lower middle income segment and this applies to the US and Europe where, okay, they are being more directly affected by inflation, by rising cost of living, and a little bit by more the kind of recessionary impacts which are a bit deeper in Europe than they are in the US. And so yes, their spend is going to be a bit muted around travel and around experiences and they're going to be a bit more price sensitive. Douglas Quinby: But you also have this upper income segment which we see despite everything that's happening in the world, there's no the gas is on the pedal all the way down. They're going for it. They intend to spend, do more, they want to travel more, they want to see more. And also we've seen an extraordinary shift coming out of the pandemic, which I think of it as like a post COVID kind of convulsion period that we're in right now. Just to give you and this is in a recent report that we've a research, report on the experiences traveller and the global attractions traveller that we've published over the past couple of months where just a dramatic shift in the demand for small group and private experiences, even around attractions. Douglas Quinby: So as I've been covering this industry for many years, we've always seen it's been the iconic visitor attractions that have been the primary driver of tourism. I want to go to London and go to see the Tower. I want to go to the National Gallery or I'm going to Paris. I got to go to the Louvre, I've got to go to Buzzed or say and so on and so forth. But increasing, well, not just increasingly. Douglas Quinby: It's been a dramatic shift as travellers have come back. It's not just that I want to get a ticket to the Coliseum, but I want to have a private or special small group experience with my friends and family. I'm going to book that tour that will include the ticket, but I want all the bells and whistles or yes, I want to go to the top of the edge in New York with my fiance, with my wife. I want to do the Champagne Sunset Experience and I'm going to pay twice the price and we're going to linger there and have that's the kind of extraordinary shift that we're seeing. And I've been saying this very clearly, one for any experienced operator or attraction, one understand who your customers are. Are they more price sensitive or are they more in the kind of the haves? Right? Douglas Quinby: Or if you serve both, then how can you really think about the products that you offer in a way to get the most out of them or deliver the best? And so a really great example is that it's not just the ticket to the top but it's the ticket to the top with the Champagne experience at a special time of day. Or maybe it's offering a VIP behind the scenes experience or a special meal or something that just makes it a little bit more special and there's just a real opportunity to sell more and to do more for that. Right? And then I think the one last thought is for those travellers or visitors that are a bit more price sensitive, really to think about, definitely you don't want to get into the discount game. Douglas Quinby: I'm always very vehemently opposed to discounting unless it's done in a way that really can help you drive demand during low volume periods, but really to think about how can you deliver more, maybe deliver more value, right? Or more incentives. So maybe build something in to the experience, to the ticket or through a membership or subscription that creates a sense of more value for the guests. But don't simply go to discounting, especially at a time like this when we're all feeling pressure from the bottom up in terms of our balance sheets. Kelly Molson: Great advice. And what you've described is exactly what we've been talking about as well and what we've been hearing. So just before Christmas, I attended the Heads, a marketing meeting that ALVA run and Bernard Donoghue talked exactly the same scenarios that you just had. It is down to the experience. People will pay more, but they are looking for something that is outside of the ordinary now. So it's not just about come to the attraction, come to see this thing, what does that package look like? How can you exploit what you have in a more interesting way for the audience that are already going to come but they'll probably spend more if you have this VIP package or this next level package if we talk about. A question for you. So we talked about the haves and the have not as much. Kelly Molson: So how did you define it? Douglas Quinby: The haves and the have-sums. Kelly Molson: The haves and the have-sums. Okay, so the haves and the have-sums. Where do you think this fits in terms of membership? Because that's been quite a big discussion topic recently in that during the pandemic membership sales went up phenomenally, astronomically actually. So it was an altruistic purchase. You were doing what you could to support your favourite attraction while they couldn't open. What we're starting to see is a decline in people renewing memberships because of how nervous the cost of living crisis is making people. And the assumption that Bernard described this dispute is that previously if you had a membership, so I have a membership for the National Trust, your previous mindset would be, "Oh well, let's go to the local National Trust today because that's free because we've got our membership, we've already paid for that". And you wouldn't really think about the secondary spend. Kelly Molson: So you're going to buy lunch while you're there or you might get something in the gift shop. Whereas now people are starting to go, "that's not a free visit for us anymore". So we need to think about whether we go, what we spend while we're there. So maybe we take a packed lunch rather than we buy in the cafe, which is obviously then going to start to have a significant effect on the attraction itself. How can organisations do better with their memberships to kind of help those people that maybe have them and are thinking about letting them go? Douglas Quinby: That's a really tough one, especially in this environment in the UK. And I think again, it comes down to what more can you layer in to really make it valuable? So what kind of additional kind of benefits or perks or things can you expand to really tie that in? But that's something that I think really has to be addressed at the attraction level. There's no way around this. You've got to understand your customer and who they are. Why did they become a member? What were the key drivers and how can you keep that going? I can tell you, for us, when our kids were younger, were members of the zoo here in Atlanta. We were members of another museum, a local science museum that we would take the kids to on a regular basis. Douglas Quinby: But as the kids aged out, weren't going as much, right? And there wasn't a need. And their programming or their content was not compelling enough for us to stay with it. For example, now since they've actually introduced some things like at the science museum, like you can go to the observatory and they have cocktails under the stars at night and things like that, which might be a little bit more interesting for parents to still be involved. There's no, I think, blanket easy answer for the industry as a whole. That's something that you've really got to understand your triggers and what do your guests really value the most about the membership and what are things that you can do to really kind of leverage that to drive that engagement. But there's one thing too, I'm just going to throw out there. Douglas Quinby: This is maybe more of an idea I think could be, I don't know, a million dollar idea or 100 million dollar idea within this sector. One of the businesses that has been a clear use case for travellers is that City Attraction Pass, right where you come into a city and you can buy that pass. You give access to so many attractions, and you get so many visits over the course of four or five days, or whatever the duration of the passes that you purchase. But there's a missing, I think, business opportunity within the world of experiences, which is the equivalent of like a multi attraction membership. There's actually an interesting little startup based in New York called Sesame which is doing something where you basically you pay almost a negligible. Douglas Quinby: I think it's like 15 or $20 a year, and you get access to opaque pricing, to attractions all over the world, but even just something where you become So I guess the corollary I think of is something like class pass in the US. Or gym pass where you subscribe to the service and you can get access to gyms all over the country or to yoga classes or whatever it might be. And I think there's a huge opportunity for some entrepreneurial startup to step in and aggregate a lot of this content in a subscription or a membership service, or you can do a zip line in North Georgia and then you can go to a National Trust experience somewhere in the UK and you can do this and you can do that. Douglas Quinby: And to build that in, I think there's an incredible opportunity there for something like that. A multi attraction subscription or membership service. Yeah. So I'm going to throw that out as my 100 billion dollar idea for some listener to your podcast. Kelly Molson: There you go, listeners who's going to grab it and run with it. It's a really good idea. As you were speaking, I was just thinking we work with a number of attractions on the North Norfolk in the North Norfolk area, which is a lovely coastal area in the UK. And like a Norfolk path for all of the attractions would be incredible because they're all within an hour's drive of each other. So something like that could work really well for those regional areas. So, yeah. All right. There you go. Norfolk attractions. What are you saying? Hit us up. Okay, let's talk about, you wrote a brilliant blog last September called The Future of Discovery in Travel. Very welcome. It's excellent. And it's about the big shift in experiences, discovery, and marketing. So we know that marketing teams are stretched in attractions. Kelly Molson: They're normally on the small side, and they're doing a million different jobs at once. We also know that they need a really clear strategy, and they also need to focus on the right time, on the right channels for them to find where their existing audiences and where their new audiences are. And we've talked a little bit about it's really vital at the moment to know exactly who your audiences are and where they are. This blog, you start off with a really great story about your son, and I wondered if you could just share the story about your son and sneakers. It's a great start and introduction to this. Douglas Quinby: Yeah, sure, I'm happy to. Well, so first there's a paradigm within the travel industry. There's a phrase that's used quite a bit called the "Path to Purchase". And there's a well worn paradigm. It's almost accepted, like gospel within the industry of how a traveller goes about finding where they want to go, what they want to do, all of that stuff. And there was a study that I think was done maybe, I don't know, 10, 12 years ago that was sponsored by Expedia that kind of walks through the path to purchase. You start on Google, you do a search, and then statistically, you visit 38 websites across online travel agencies and review sites like TripAdvisor and whatnot. And from that you kind of figure out, okay, where you want to go. And then you go through the actual shopping phase. Douglas Quinby: You do your flights and your accommodation, and then you get your things to do or experiences, which are often you're booking that the day of travel or very close in or even while you're in destination. So that's the kind of well worn path of like, Google to OTAs to booking sites and, you know, boom, you're off. But I've been I was just struck by something. So this happened in the spring where one day this package arrived at our house, and it was this pair of sneakers. It was like this $200 pair of sneakers that my 17 year old bought. And I mean, first of all, I have no idea where he got $200 to buy a pair of sneakers, but that's a secondary issue. So I was just curious. Douglas Quinby: It was like a designer pair of sneakers, like a certain type of Nike or something, but it wasn't something maybe you'd go into a Nike store and find I don't know, I just asked him, “How did you choose this pair of sneakers?” You have a teenage boy, they don't talk, they don't tell you anything, right? So that was like, I'm never going to find out the answer to that. But one of the things that I definitely know is I know how he didn't buy those sneakers. I know he didn't go on to Google. I know he didn't visit 38 different sneaker websites to find the best sneaker at the best price, the best time. He didn't go through all of that process. Now, did he see somebody on TikTok or a friend of his on Instagram? I don't know. Douglas Quinby: Was it a friend of his at school who was wearing the sneakers? I have no idea. But that paradigm of how people find and discover what they want to do, what they're going to do, is shifting dramatically, especially for that teenage, that Gen Z, and even the younger millennial set in a very extraordinary way. So, in a great example, I was speaking to Dan Christian of Dharma, which is a tour company, who actually would be another great person for you to have on your podcast, by the way, who's very focused on the passion economy. Douglas Quinby: And he had this quote that sticks to my head, which is, "The tour happened to be in Costa Rica", which basically means increasingly younger people, they are connected to friends, they're connected to particular brands or experiences, or they're going to see something on TikTok or Instagram and they're going to say, "oh want to do that thing". And that is going to drive the whole path to purchase and I want to do that thing. Oh, that thing happens to be in Costa Rica, or that happens to be in London or whatever. It could be anywhere, but I want to do that thing with those people. And by the way, I'll say to you, I'm just a guy who runs an event and research company for attractions and experiences, but don't take my word for it. Douglas Quinby: Just look at what Google has done over the past year. They've completely and are continuing to revamp, in particular, their mobile search experience. And a VP at Google made an extraordinary statement at a conference, a tech conference last summer, where he said, we are seeing 40% of Gen Z. They are turning not to Google, not to Maps or search to find where to go or where to eat nearby. They're turning to Instagram, they're turning to TikTok. And it's amazing when you ask these young people and there was a great story in the New York Times about this, I think last August or September, where young people were saying they're being asked to compare, let's say, a review of a restaurant on TikTok versus a Google review. And it's like, I don't have to read anything because young people aren't reading. Douglas Quinby: They don't have to think. Literally, they're saying, "I don't have to think. I can just see the people at the restaurant. I can see them experiencing it. I can see myself in that. And that's the kind of experience I want to have, and that's all I need". And that's an extraordinary shift. So I think the next question you would probably ask is, okay, so what does that mean for an attraction or experienced operator? How do you deal with that, right? Especially when budgets are stretched and your marketing team has already got too much to do. Kelly Molson: You're suddenly asking them to take part and create shortfall video content. Right? That's the bottom line. We know that is the future of this type of search. That's a massive ask, isn't it? It seemed far more complex than sitting down and writing a blog article, for example. There's a lot more involvement in it. Douglas Quinby: I'm not asking to do anything. I'm just simply saying, "look, this is what's happening, and you all can decide what you want to do". That's up to you. But there is a profound shift that is underway. It's happening so quickly, it's hard to get your arms around. It's very hard to understand, okay, well, "do I suddenly stop spending my money on Facebook and Google and put everything into TikTok?" No, of course not. Right? But because there's still intentional demand on those channels, and we detail all of this in the research and the reports too, you can just very clearly see it. So in terms of where younger travellers are going to discover things to do. Douglas Quinby: So TikTok has already surpassed Twitter, and I think for Gen Z, it's going to surpass Facebook within the next probably in the next year or two. Because we can already see Facebook is now like, it's people my age, like it's Gen X and maybe older millennials, but it's really falling off for young folks. But it's not an either or. This is always the thing that kind of comes up, oh, well, it's another channel, that's marketing, that's never going to change. Your marketing teams are always going to be strapped. They're always going to have too much to do. It's. How are you going to work through that? So, yes, you still have to do Google, you still have to do Facebook, you still have to do the photos on Instagram. Douglas Quinby: But now you need to add reals, you need to add short form vertical video. And I would say you just begin by testing. And, you know, the best thing you can do, and there's so many great examples of this is hire one of these. Hire a young person who does this stuff. Hire a 22 year old who lives in this world and ask them to start creating stuff and give them some license just to do things. And there's so much great guidance out there as well on that. We've got some great content, too. We had an influencer at our Vegas event, a guy named Robbie Roth, who is an influencer for LGBTQ travel in general, and he gave some incredible sessions on how to deliver authenticity through social content. Douglas Quinby: He's all like, the number one thing, the next time you take a video, make sure it's vertical. Just everything has got to be vertical first and foremost. But just experiment and keep going and start to develop that muscle because it will become very important. It already is very important. Kelly Molson: So I had a couple of questions on this topic, I have to say, we've had a couple of brilliant past podcast guests that have come on and talked to us about building great social community channels. We had Danielle Nichols and Ross Ballinger come on from Drayton Manor, which is a theme park based in the UK. So they talked a lot about how they had started their TikTok channel, and they've just got a really great kind of social community that they've been able to build, and it allows them to engage with their community, ask them for feedback, and in turn, the community feels like they've got their back in decisions that have been made. Kelly Molson: The theme park went through a rebrand process a little while ago and they were really able to kind of engage with their audience because of the work that they put into it. Now I can totally see TikTok working for Drayton Manor, like even if they hadn't have done it already, I can see it because of the type of people that would go there, the thrill seekers, that kind of Gen Z, but where's the opportunity for the attraction sector that are very kind of family orientated? So we think about the team market that we've talked about. They're thinking about travel and experiences, potentially gap year, that kind of thing. But a lot of the attractions that we work with are really focused on that family marketing. So ultimately it's going to be the parents that are making those purchasing decisions. Kelly Molson: Is this still a channel that you think that there's opportunity for those kind of attractions? Douglas Quinby: Well, fine, the parents might be ultimately paying for it, but we're the kids. The kids are on TikTok and Instagram, they're not on Facebook. So that's number one. And the best way to get families there is to get kids excited about something. So that's even more of a reason to be on there. And also something that we've seen as well across every social media channel. Well, maybe not everyone, but most certainly is. It starts with kind of the younger, more digitally, kind of switched on generation, but very quickly becomes widely used across all generations. Right? We saw that in Facebook, we saw that in Instagram. We're seeing it in Twitter as well. Douglas Quinby: And the demographics for TikTok as well, I think I'm sure already rapidly evolving to cut across a range of generations. That should definitely be a part of the family kind of marketing plan. And to try to reach parents and show in particular kids having an amazing experience at your experiences is great. And by the way, those videos too, I point out as well, it's not just platform specific. Like we use TikTok and Instagram. That's what we're currently using because as the language or how we talk about this media format, because TikTok in particular has advanced this incredible idea of watching these 15, 30 second videos and then swiping up to the next one. But they've identified this extraordinary way to connect with people and make an experience or access to information really extraordinary shift. Douglas Quinby: And so I think we're going to see that basic principle of what they've learned be adopted by other platforms. So for example, I think back in December, the news broke that Amazon was launching a TikTok style video feed within the Amazon app initially going to be in the US. And a kind of a beta test so you could actually do discovery shopping within Amazon in a TikTok style video feed. I mean, obviously Instagram is going all in with reels you've got on YouTube. You now have YouTube shorts. And I've been noticing when I pop into YouTube every now and again, that sometimes they're experimenting with defaulting to shorts as opposed to the pull type of YouTube experience that they've done that I think we're more accustomed to. Douglas Quinby: I have also written about and I'm kind of waiting for a travel platform and really a travel experiences platform to experiment with a TikTok style shopping experience on their website. Because, you know, quite frankly, when I think about my 17 year old in his sneakers when he takes his first vacation, right? Or, you know, maybe when he goes off in his first college, you know, spring break trip, you know, with his friends, and let's say they go to the beach or something, and they're going to look for things to do. I mean, how is he going to find experiences? Is he going to go on to Google or via Tour or Expedia and say, oh well, let me find fishing trips or let me find this jetski rental or let me do this. Douglas Quinby: I think he's going to be on Instagram or one of his friends is going to be on TikTok and they're going to say, “Oh, I see this experience of these guys on a boat doing this. Doesn't look like fun, let's go find that”, right? And that's going to drive the search and the booking. I think that the model that TikTok is showing for all of us. I expect to see that replicate in some way. And I'm actually in the experiences world and travel in general, I'm still pretty shocked that you don't have the widespread use of a video in the shopping experience. Douglas Quinby: It's still very much like go in, there's a tour, there's all the inclusions, there's the exclusions, or I go onto an attraction site, or there's this ticket and I can do this and I can do that, and there's this, and I've got to read all this stuff. These guys, they don't want to read, they want to say, "Oh, there's this experience, there's this attraction. Let me see myself. Oh, that's great. I don't give a s*** about any of all the rules and all the things and I have to be here at ten and bring this. No, just show me this thing. Let's do it". That's the shift that I think has got to happen, and it's very common for product owners and marketers. Well, I've done all this work, I got to put all this detail out. But your customers, they don't care. Douglas Quinby: They don't want to know about the sausage and how it's made and all the details. Kelly Molson: Yeah, it's a bit like the tipping point from like, cookery books to cookery shows, isn't it? What's more engaging for someone, don't get me wrong, I've got a bookshelf full of cookery books out there, but actually, show me someone making it and show me the kind of sizzle and show me that I'm going to engage with that more. Douglas Quinby: Kelly, I'm going to go even further and I will tell you so one of the things that I did over the pandemic was since were all cooped up, so I just said, “you know, I'm going to learn to become a better cook,” right? Because it was mostly just hamburgers and pasta and sauce from a jar, right? Because both my wife and I were working and all crazy. And whatnot this was in 2020, early 2020, mid 2020, and TikTok was really becoming a phenomenon. So I downloaded TikTok and I started using it. And one of the first things that popped up was a recipe for Thai vegan lemongrass coconut pumpkin soup. And that's never anything I could have thought I would have been able to make. And it was a 30 second video. Douglas Quinby: It wasn't like a detailed recipe or anything, it was just a video of the bowl. And you see the hands and there's like nice music in the background and you just see everything that the person is doing and there's a little text. This is what the ingredient is. Then it's next. And so within 30 seconds, I watched this video and I'm like, “holy s***, I can do that. I can make that”. And that looks really amazing. And so I went and made it and it was amazing. And suddenly it was like, wait, I just watched a 30 second video. I could make something that was really what I thought in my mind would have been a real complex undertaking. Douglas Quinby: I think that's an extraordinary outcome from what TikTok I think is shown from a communication standpoint is how the genius and the possibility of delivering an extraordinary amount of information in a very short amount of time, but more importantly, making the viewer feel like they can relate to it, like they can participate. I can make that soup. I can have that experience. That's the power of that. And no incredible tour description page or attraction description page with a list of inclusions and exclusions and all of this. And, you know, it's not it's never going to be the same. Kelly Molson: It's never going to be the same. A 30 second video has empowered you to be a better chef. I love that, Doug. Douglas Quinby: Well, there you go.Kelly Molson: I want to talk a little bit about dynamic pricing. Gosh, we've been talking for ages and I feel like we've covered loads today, but I think this is really important to talk about. So there's different pricing strategies for attractions at the moment. So you've got the traditional kind of static price model where operators sell a ticket for the same time, same price, no matter when that ticket is purchased or when it's going to be used. You've got variable price and strategy which might be based on the day it's purchased or the time slot for when the ticket is purchased and each day is priced according to demand. I kind of like this approach. Kelly Molson: We had Simon Addison from Roman Baths come on and talk about their approach to this. And I think I find this approach quite empowering for the visitor because it gives them the choice of when they're going to come, depending on what they want to pay for that experience. But dynamic pricing is a strategy where attractions can adjust the prices of their offerings to account for changing demand. So, for instance, like, an airline will shift seat prices based on seat type or the number of remaining seats and the time until the flight as well. Now, that's what some attractions do, but it's actually quite a small minority at the moment, isn't it? Are we seeing an uptake in dynamic prices or are we still finding that it's just the big players that can actually use this strategy at the moment? Douglas Quinby: Yeah, well, so first, from our surveying, like it's less than 1% of attractions and operators are doing any type of dynamic pricing. And just to be very clear, the distinction between dynamic and variable. So a variable is something like, “okay, I'm going to have a different weekend price versus a weekday price or a different price for a 09:00 A.M entry on Monday versus a 03:00 P.M. entry on Saturday or something”. But those prices stay the same over the course of the season or over the course of the year. Whereas dynamic, it's like, “okay, it looks like my 03:00 slot on Saturday is nearly a capacity. We've only got 10% left. Let's increase the price by 5% or 7%”. So there's still pretty low uptick, very low, less than 1%. Douglas Quinby: However, we've also seen in our surveying, in terms of technical technology related priorities, that is one of the in fact, the top priority for visitor attractions heading into next year, I think it was 57%. So that they were looking at it very seriously and were quite interested, which is a really big deal. And so one piece to this is, well, there are a lot of okay, there's a lot of complexities. So, yes, there are a number of providers in the market, technology companies that are stepping in and offering this capability. These could be either companies like there's a company in the US called Diginex which is basically it's a layer on top of the ticketing system. There are other companies like Schmidt's out of Switzerland which is more of a ticketing system provider that has a dynamic pricing layer. Douglas Quinby: And there's some other company, there's some other booking system providers like Mantrada and others that are layering in dynamic pricing within their booking system capability. But there's still some big issues that need to be addressed within the space. I mean, one is there's still just a gap in just the fundamentals of the technology. You need to have a robust solid ticketing system and just control of your basic inventory and pricing. And once you have that, then we can start to think about dynamic pricing. That's one. Then the next piece is what are the signals and what are the triggers to drive that? And it's going to vary a lot from attraction to attraction. But it could be things like weather, it can be things like demand. Douglas Quinby: There could be things like maybe there's the World Cup in Qatar and there's going to be increased demand for a great attraction there than you would want during that time when the destination is going to be overflowing. You can increase your prices. So there's a lot of different kind of factors and inputs there and there's a lot of debate about it too. I think at a consumer level, there's that old thing of while you're sitting on the airplane and the guy next to you spent half the price on the plane ticket and does that frustrate you? But I think increasingly consumers have come to understand this. It's become pretty commonplace and I think people will understand it. Douglas Quinby: And I also think as well, it's an opportunity for attractions, not just to make a little more money, but it's also, as I said, I think at the outset, to provide a better guest experience. I think especially for tier one attractions and top destinations, that's got to be the top priority. How can you disperse your guests in a more effective way? Because there's no question we had a little pandemic induced hiatus from over tourism, but it's already back in some places fast and furious and attractions are going to be very quickly overrun, especially when Asia really opens up and comes back. So how can you use smart pricing strategies to create a better guest experience, to have a better impact on your attraction and on the local community? I think it's not just about making money. Douglas Quinby: So yeah, this is going to be a major theme within the sector over the next couple of years and I would expect the industry to take it up pretty rapidly. Kelly Molson: Yeah, I really like the definition of putting your prices up actually gives the customer a better experience because it comes down to the operational factors again, isn't it? If you know you're going to be extremely busy for this period, you put your prices up a touch, but that touch allows you to hire X amount more visitor experience people that can greet your guests and give them that experience. So it's all about it still is all about the customer, which is really important. Douglas Quinby: And it surely can also potentially enable an attraction to lower prices during certain times. Right. If you can yield up during certain times, you can make the attraction more accessible. Again, it's not just about making more money. I mean, that certainly should be a benefit, right, but it's also about can be about making your venue more accessible, about making the guest experience better. Kelly Molson: Yeah. And I think that's the message that has to be driven to your audience as well, isn't it? Because otherwise it just feels a little bit unjust, but they're not being given the information to understand that actually this is a better decision for them. There's so much that we could talk about. We are out of time. We're basically out of time. We always end up podcast by asking our guests to share a book that they love with us. Have you prepared for us today? Douglas Quinby: Yes, I have. And actually, this is a book I recommend quite a bit. And it might be it's not like a typical book because I know you've got lots of great recommendations and there's lots of amazing business books out there. But one of the books that has always stuck with me, it's actually it's a service manual. It's called Delivering Knock Your Socks Off Customer Service. And it's a short paperback. It's I think it's like 109 pages or even less. It was written as a manual for customer service teams. But actually, as I read it struck me as basically it's a guide for being a great human being and how to treat people in an extraordinary way and how to respond to questions when you don't know the answer, how to make people feel like you care about them. Douglas Quinby: And one of the things my wife has always said is, "people never remember what you say, really, but they remember how you made them feel". To me, that book is basically it's a guidepost to leaving people feel like they matter to you and that you're going to serve them well. And that also ties into your brand. Like everyone is their own personal brand and every action that you have with every person is a reflection of that brand. That book impacted me in that way and I've always kind of thought about it as a way to be a guidepost for how I interact with everybody. Not just with my customers or clients or our event partners, or our employees, with my friends, with my family, with everybody. Kelly Molson: Doug, that is a book that is right up my street and that's going to go top of my pile. And I'm going to buy it. I'm going to buy it from my team as well. Douglas Quinby: Highly recommended. Kelly Molson: As ever, listeners if you want to win a copy of Doug's book, then if you head over to our Twitter account and you retweet this episode announcement with the words, "I want Doug's book", then we will enter you into a draw to potentially win it. You'll have to come back on because there are so many other topics that we could have covered. So come back in 2024 and we'll see how some of these predictions and things that we've talked about have worked out this year. But thank you. It's been lovely to chat. Douglas Quinby: Well, just for all of those attractions who are listening, we have our Arival Berlin Conference right before ITV March 5, 6 and 7 in Berlin at the amazing Estrella Hotel, where all of the things that Kelly has been bugging me about over the past, what has it been, 45 minutes or an hour or so. We have a couple of days just devoted to all of these topics in the world of experiences in the future. And we've got speakers from Google and Get Your Guide and actually the Moco Museum, which is all in on dynamic pricing, by the way. And they're going to be leading an in depth workshop on what they're doing and among so much else, on distribution and growth. And you're going to meet a lot of incredible experience operators and attractions and distributors and technology providers. Douglas Quinby: It's really for us, it's our vision to create the hub of the experiences sector for travel and to help this industry grow and improve. And Kelly is going to be there. Kelly Molson: I was going to say Doug, the highlight of it is that I'll be there speaking as well.Douglas Quinby: That's right. That's right. Which we're really looking forward to. So please do consider joining us. We promise you have an amazing time with an amazing community and learn tons. Kelly Molson: It's a great line up of speakers and it really does look like an absolutely incredible conference. We'll put all the details in the show notes so none of you will miss out and you'll be able to book online. And even if you don't make the conference, go and check out the Arival website because some of the reporting on there is really phenomenal and so valuable to the sector. And I've learned a lot in the last couple of weeks just reading through some of the reports that Doug has been able to send me through. So that is well worth a visit, everyone. Doug, thank you. It's been fabulous. Douglas Quinby: Thank you, Kelly. Kelly Molson: Thanks for listening to Skip the Queue. If you've enjoyed this podcast, please leave us a five star review. It really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned. Skip The Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. You can find show notes and transcriptions from this episode and more over on our website, rubbercheese.com/podcast..
If you want to join the free sessions of my creative thinking classes, here is the link- https://expert-inventor-4990.ck.page/d0c6926c27 --- Send in a voice message: https://podcasters.spotify.com/pod/show/sudeshna-mandal1/message
If you want to join the free sessions of my creative thinking classes, here is the link- https://expert-inventor-4990.ck.page/d0c6926c27 --- Send in a voice message: https://podcasters.spotify.com/pod/show/sudeshna-mandal1/message
Captain Reeves arrives with Macord's body in Solaris. Roderick still chained to Cadmus has to turn him over to Major Vorden. Major Vorden Breaks bad news to Roderick and Captain Reeves. Cadmus escorted to the Memorian Garrison by Major Vorden is imprisoned for the time being. Ruikk Begins preparation for the Ceremony. --- Support this podcast: https://anchor.fm/the-drunken-spear/support
Greg and Kevin give a recap of the 2022 Arival Conference in Las Vegas. [HURRICANE IAN DONATIONS]TripShock is a proud member of the watersports community, and we are deeply saddened by reports from many of our colleagues, friends, and partners who have lost everything during Hurricane Ian. We will work closely with operators in impacted areas to distribute 100% of the funds raised to support their staff and families during this difficult time. Click here to donate![SPONSORS]Von Mack Agency. Check out their digital marketing services at https://vonmackagency.com. Receive a free digital marketing consultation as a listener of the show.Show Links:Website: https://www.watersportpodcast.comFacebook Page: https://www.facebook.com/awgpodcastFacebook Group: https://www.facebook.com/groups/1155418904790489Instagram: https://www.instagram.com/awg_podcast/YouTube: https://www.youtube.com/channel/UC3TSseuv2wdIYO5nuviZSwQ
VANISHING POINT #17 - First Contact (Arrival, La soupe aux choux, Prey) Dix-septième épisode de Vanishing Point, le podcast itinérant qui vous invite à voyager sur les routes imaginaires du Cinéma, sans gps ni direction assistée, avec comme seule boussole : notre passion, nos échanges et nos envies. Piloté par Mad, Ben et Franck. Les films abordés dans cet épisode : 00:01:24 : Skip générique (on juge pas promis) 00:03:20 : Premier contact, Denis Villeneuve (2016) 01:08:09 : La soupe aux choux, Jean Girault (1981) 01:57:25 : BLINDTEST - Space oddity, David Bowie 02:07:56 : Prey, Dan Trachtenberg (2022) Les réponses au blindtest précédent (Épisode 16 In the desert) : Mad Max Fury Road, Buried, Dune (1984), Casino, Indiana Jones et les aventuriers de l'arche perdue, From Dusk Till Dawn, Phase IV Rejoignez-nous sur les réseaux sociaux : TWITTER : https://twitter.com/vpoint_podcast FACEBOOK : https://www.facebook.com/podcast.vanishingpoint PODCASTICS : https://www.podcastics.com/podcast/vanishing-point/ Et sur votre plateforme de podcasts préférée ! Abonnez-vous
Bruce Rosard of Arival joins the AWG guys to talk about his journey from being a tour operator to running conferences all over the world. Arival is the one of the few conferences globally that focus exclusively on tours and activities. This year the conference will be held in Las Vegas from October 10-13th. [SPONSORS]Von Mack Agency. Check out their digital marketing services at https://vonmackagency.com. Receive a free digital marketing consultation as a listener of the show.Boat Tests101. Receive 30% commission on each temporary certificate completed. Best rates on digital boats tests. https://boattests101.com/[2022 WATERSPORT CONFERENCE] Make sure to join us for this year's watersport conference in Orlando, FL on 9/26 and 9/27. Get all the info including tickets and lodging at https://partners.tripshock.com/watersport-boat-tour-operator-forum-orlando/Show Links:Website: https://www.watersportpodcast.comFacebook Page: https://www.facebook.com/awgpodcastFacebook Group: https://www.facebook.com/groups/1155418904790489Instagram: https://www.instagram.com/awg_podcast/YouTube: https://www.youtube.com/channel/UC3TSseuv2wdIYO5nuviZSwQ
'How lucky i am to have something that makes saying goodbye so hard.' After three years, Tourpreneur's Shane Whaley announces why he is leaving the show and revealed why he is thrilled to hand over the reins of the podcast and community to three industry veterans. Tourpreneur, the leading educational podcast and online community for tour operators around the world, will be under new ownership as of 11 May 2022, with big announcements to follow on 18 May regarding the new trajectory of the business. The new owners are travel industry veterans Mitch Bach, Co-Founder of TripSchool and Campfire; Peter Syme, founder of multiple tour operations; and Chris Torres, Founder and Director of Tourism Marketing Agency and the Digital Tourism Show. “I'm thrilled to announce that I'm taking on a new role as Head of Community at FareHarbor,” said Shane Whaley, Founder and Publisher of Tourpreneur. “One of my concerns in accepting this role was leaving all of the Tourpreneur listeners and community members in the lurch. Over the pandemic especially, I've received so many messages from tour operators around the world saying that the Tourpreneur community has kept them going during these tough times. So I'm thrilled to hand over the reins of the Tourpreneur to these incredibly experienced and knowledgeable industry professionals. I know that Mitch, Peter, and Chris will take Tourpreneur forward and give our subscribers an even better chance of growing their profits from their business.” Tourpreneur began in 2019 to connect tour operators in an otherwise often lonely professional journey. By sharing real stories and connecting through an engaged, supportive community, tourism entrepreneurs can build their businesses with the help of others, rather than in isolation. “Taking over the Tourpreneur podcast and site is a fun challenge for all of us,” said Torres. “Tourpreneur has been such a big part of the industry that it's an honor and a privilege to try to take this forward and keep it growing.” The Tourpreneur podcast currently has over 250 episodes, offering a breadth and depth of helpful, actionable content for tour operators. “It's probably worth saying that Tourpreneur will be different going forward,” said Syme. “Shane is a media professional and, if you look at the numbers, there's only one of Shane and there are three of us trying to take over and fill his shoes. The tone of the show will certainly be different going forward just based on our backgrounds and expertise. But the focus on community is still 100% there; it's all about the operators.” Going forward, tour operators around the world can look forward to more resources, more education, and more content coming from the new owners of Tourpreneur. For tour operators attending Arival in Berlin at the end of May, the new owners will be hosting Hot Seat sessions to tap into their depth of tourism industry insight and experience. “I am very sad to be leaving because Tourpreneur is my baby,” Whaley said. “It's definitely bittersweet but I am excited to see where Tourpreneur goes from here. The growth potential for all our subscribers who listen with these three industry veterans at the helm is massive.”
So new year and our first guest to ring in 2022, is one of our favorites, Jared Broach with Eat Drink Scare. He runs one of the largest ghost tour pub crawls in 17+ cities around the US along with some very cool Cable Car Wine Tours in California and Texas. This guy is tourism!! In this episode we talked about all sorts of stuff including the upcoming Arival event, things happening in Tourism around the globe and just BS'd about business, and whats all happening around us. This was a really fun podcast to record and we hope you feel the same. If you havn't yet registered for Arival, you can do so by clicking here. We will be at the event all week and we look forward to meeting up with our old friends and making a bunch of new ones.
Join hosts Matthew Loney and Brian Hamaoui this week on GuestX Podcast with special guest Bruce Rosard, co-founder and COO of Arival, as they discuss the gap between the activity and lodging sectors and how the two can come together for better guest experience. Learn more about your ad choices. Visit megaphone.fm/adchoices
On the first ever episode of Tourpreneur, Alice and Torin Kexel talk us through how they came up with the idea for their Flying Bike tours, how they got set up and the challenges they face.They recommend resources and deliver real life tips for fellow tourpreneurs. They also give you the low down on what it was like to attend Arival for the first time and how it helped their business.Alice and Torin hold nothing back as they tell us how they have learned how to market their business as well as companies that have helped them along the way.
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