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We've talked all about Amazon Ads, Facebook and Instagram Ads, and Google Ads, but what about YouTube ads? On this episode of Link Up Leaders, Francois and Lisa are sitting down with Marco Grishaber of WunderAds to learn how eCommerce business owners can leverage YouTube ads to grow their business. --
We spend a lot of time on this show talking about the frustrations caused by Supply Chain delays in the US, but what's going on in the European markets? On this episode of Link Up Leaders, Francois and Lisa are speaking with Daniel Hannig of SellerLogic to learn what's going on with European Supply Chain. --
On this episode of Link Up Leaders, Francois and Lisa are speaking with Oren Schauble to learn how eCommerce brands are utilizing micro-acquisitions to scale their brands. --
Data is at the heart of any sustainability effort and no matter how far along a brand is in its sustainability journey, most aren't using their data as effectively as they could be. On this episode of Link Up Leaders, Francois and Lisa are joined by Caleb Nelson who will provide insight into harnessing this data to eliminate packaging waste, track and benchmark fuel surcharges, and optimize the distribution network - which will inevitably save the shipper money too. --
Congratulations! You have a new customer! Now how do you plan to keep them? On this episode of Link Up Leaders, we are joined by Will Evans, Co-Founder of FlowCandy to learn how eCommerce business owners can retain their customers via SMS and email marketing. --
With Prime Day just around the corner, (and yes, we consider 3 months away just around the corner) now is the time for Amazon Sellers to prepare their supply chains for the influx of orders to come. On this episode of Link Up Leaders, Francois and Lisa are joined by Adam Shaffer to discuss the best practices Amazon business owners should implement to have a successful Prime Day. --
On this episode of Link Up Leaders, Francois and Lisa are joined by Tyler Gregg of Ampd to learn more about how Amazon Sellers can drive traffic to their Amazon storefront via Google Ads. --
It's clear to most now that Google Translate, while a helpful tool, is not always accurate. On this episode of Link Up Leaders, Francois and Lisa are joined by Vanessa Hung who will share with us key components of selling to the Hispanic community, including proper listing translation and optimization. --
On this episode of Link Up Leaders, Francois and Lisa are speaking with Travis Price of Mercury to learn about the unique daily banking needs of eCommerce businesses. --
On this episode of Link Up Leaders, Francois and Lisa are joined by Izabella Ritz, CEO of Ritz Momentum. She'll explain to us how Amazon Sellers can reverse engineer their product selection by beginning with a demand analysis and how to gain a competitive advantage by conducting deep dive of your competitors' sales and marketing channels. --
On this episode of Link Up Leaders, Francois and Lisa will be chatting with another speaker from the alternatives to Amazon FBA panel at Prosper 2022, Matt Snyder! Matt will walk us through exactly what Seller Fulfilled Prime is and some of the supply chain optimizations that Vari made during the pandemic. --
In an exciting continuation of our Prosper Show Panel, Francois and Lisa are speaking further with Manish Chowdhary of Cahoot to learn more about the Cahoot service and how they're revolutionizing the 3PL space. --
On this episode of Link Up Leaders, Francois and Lisa are chatting with Keith O'Brien, Founder and CEO of Page.One to discuss why eCommerce brands of all shapes and sizes should be investing in video for their Amazon storefronts. --
On this episode of Link Up Leaders, Francois and Lisa are speaking with Rishabh Jain and learning the benefits of embedding a brand direct shopping direction on your own eCommerce site. --
The supply chain has been under a microscope since COVID lockdowns began in the spring of 2020, and its weaknesses are glaringly apparent: Product delays, shipping constraints, and labor shortages have left no industry untouched. But forward logistics – getting products to customers – is only half of the supply chain equation. The other side is just as important. How can sellers effectively handle products that come back? Turns out, there are a lot of weaknesses on the reverse logistics side, too. On this episode of Link Up Leaders, Francois and Lisa are learning from VP of Marketing at ReverseLogix, Chuck Fuerst. He will walk us through the knock-on effects of product returns and how technology can be used to manage these returns and turn potential threats to your eCommerce business into opportunities. --
On this episode of Link Up Leaders, Francois and Lisa are sitting down with Kevin Sanderson to recap his panel from Prosper Show 2022 all about international expansion. --
There's no question that there are different methods to success across each of the eCommerce marketplaces. On this episode of Link Up Leaders, Francois and Lisa will learn from Will Haire some of the best practices and steps to operational excellence when selling on Walmart versus selling on Amazon. --
On this episode of Link Up Leaders, Francois and Lisa are chatting with Robert Giovannini, CEO of IronPlane to discuss how eCommerce business owners can protect their online stores from ever-present cyber security threats. --
On this episode of Link Up Leaders, Francois and Lisa are speaking with the Co-Founder and CEO of Apteo, Shanif Dhanani. They'll be discussing the power of predictive marketing and analytics, and how predicting your consumers' next move post-purchase can improve their lifetime value. --
On this episode of Link Up Leaders, Francois and Lisa will be learning from SellerApp's Nithin Mentreddy about how automating your Amazon Advertising can help save time, boost sales, and optimize your ad spend. --
On this episode of Link Up Leaders, Francois and Lisa are chatting with Adam Pearce, CEO and Co-Founder of Blend Commerce to discuss how Shopify Sellers can create a stellar customer experience through their eCommerce store. --
ICYMI, Facebook recently announced audience limitations with paid social advertising. On today's episode of Link Up Leaders, Francois and Lisa will be learning from Colby Flood with Brighter Click to learn how eCommerce business owners can continue to excel with paid social, regardless of these limitations, using audience themes and purposes to test and scale with. --
On this episode of Link Up Leaders, Francois and Lisa are chatting with Damian Smith about strategies that eCommerce business owners can implement to generate more demand for their products. --
On this episode of Link Up Leaders, Francois and Lisa are speaking with Josh Fonger to learn what the "Systems Mindset" is and why is it necessary for your eCommerce business. --
On this episode of Link Up Leaders, Francois and Lisa are joined by Burak Yolga, CEO of Forceget to discuss the current trends in logistics and strategies for an effective supply chain management. --
Whether you've been in the eCommerce game for some time or just joined, you've heard tales of the "good ole days" of selling on Amazon. A simpler, less expensive time to be an Amazon Sellers (sounds nice doesn't it?). What exactly has changed in recent years? On this episode of Link Up Leaders, Francois and Lisa are chatting with Amazon Advertising veteran Laura McCaul to learn how the Amazon advertising landscape has changed over the years, especially in the last 24 months. --
You've seen them before folks, the questionnaires on eCommerce sites that help you to select the product that best fits your needs! Many brands are well known for this kind of shopping model such as ThirdLove and Stitch Fix. Are quizzes the right decision for your brand? On today's episode of Link Up leaders, Francois and Lisa are chatting with the Co-Founder of PreHook Gen Furukawa to learn about the industries that benefit most from eCommerce site quizzes and how these can increase ROI. --
Facebook has long been regarded by the younger generations as the "older" folks' social media. However, there is still huge potential for eCommerce businesses to create and interact with their customers through Facebook groups! On this episode of Link Up Leaders, Francois and Lisa learn from Katie Wight how eCommerce businesses can cultivate great customer engagement through Facebook groups and the best strategies to grow and nurture that network. --
On this episode of Link Up Leaders, Francois and Lisa are kicking off the New Year with Liz Downing to discuss her predictions for the eCommerce industry in 2022. --
SEO: three little letters that stand between you and optimal visibility to your desired audience. On this episode of Link Up Leaders, we're chatting with Mark Casey of Mark Casey SEO to learn more about Amazon's SEO and how to write a solid Amazon listing. --
It should come as no surprise that 83% of satisfied customers are willing to recommend your product to their friends. But what is shocking is that only 29% of them actually make a referral!
On this episode of Link Up Leaders, Lisa and Francois are speaking with Steven Selikoff to discuss how selling to in-store retailers is the next natural step for Amazon and eCommerce business owners. --
Why is it that as consumers, we're able to search for a product, add to cart, and complete a purchase in a matter of seconds, but as a business, everything leads to, "Schedule a demo" or "Contact Sales". On this episode of Link Up Leaders, we're speaking with Rick West, CEO and Co-Founder of Field Agent to hear how Field Agent is revolutionizing Click-To-Cart solutions for B2B services. --
The buying and selling of online businesses has been going on long before the explosion of aggregators. (no really!) On today's episode of Link Up Leaders, Francois and Lisa are chatting with Joe Valley, Author of The EXITpreneur's Playbook and serial entrepreneur who will discuss with us how to get the greatest value out of your business. --
It's well known throughout the eCommerce industry that Amazon releases very little customer information to Amazon Sellers. Nozzle is here to change that! On this episode of Link Up Leaders, Francois and Lisa are speaking with Rael Cline of Nozzle who will share with us how focusing on your Amazon customers' behavior after the first sale can unlock new use cases and allow you to compete on a different playing field than your competitors. --
You've all seen the trend when scrolling through TikTok of, "Share your small business so that it blows up!". We often see this promoting small craft businesses or apparel lines, perhaps services like cosmetologists or custom furniture creators. For eCommerce business owners, the road to TikTok virality may seem less direct. On this episode of Link Up Leaders, Francois and Lisa are speaking with Lauren Schwartz, Founder of The Loft 325, to discuss how to make the most of your social media presence and will outline the three creative mistakes that you MUST avoid! --
On this episode of Link Up Leaders, Francois and Lisa are speaking with Bernard Hor to learn more about the current state of the logistics industry in Southeast Asia and how this is impacting eCommerce business owners globally. --
In this information age we live in where everything we do is online, you must be thinking, "Direct marketing is DEAD"! The contrary is actually true! In this time when we're inundated with notifications, emails from retailers, and being served ads left and right, direct marketing remains a powerful and effective method of reaching consumers. On this episode of Link Up Leaders, Francois and Lisa are speaking with Dennis Kelly, CEO of Postalytics to learn how to integrate direct marketing into your eCommerce business' marketing strategy. --
On this episode of Link Up Leaders, Francois and Lisa will be speaking with Mike Bandar, Co-Founder of Waybook.com who loves speaking about achieving business growth and optimising operations through great systems, processes, delegation and automation. --
If you or a fellow Amazon Seller has had a listing taken down by the big orange giant, you've experienced firsthand how difficult it can be to have that listen reinstated. On this episode of Link Up Leaders, Lisa and Francois are joined by John Cavendish, the CEO of SellerCandy to learn more about how you can have your Amazon listing reinstated as quickly as possible, as well as:
Auditing and accounting are some of the most complicated, yet crucial and vital parts of a successful business. Taxes, bookkeeping, and cash flow allocations are often pain points for entrepreneurs, but shouldn't be ignored. On this episode of Link Up Leaders, Francois and Lisa chat with CPA Alan Chen to learn the benefits and positive impact of educating yourself on eCommerce tax and accounting and how that directly translates into an additional 5-6 figures in your business year over year! --
Are you ready to become an eCommerce badass?! On this episode of Link Up Leaders, Francois and Lisa are chatting with Jessica Totillo Coster, CEO and Founder of eCommerce Badassery to learn SEO tips and strategies and how you can create an in-person shopping experience through an eCommerce site. --
Unless you're a frequent listener of Link Up Leaders, it's not often that you hear a young business professional who is passionate about the world of Supply Chain. On today's very special episode, we're speaking with Andrew Chen, a Supply Chain entrepreneur who founded the National Supply Chain Foundation, a community created to simplify Supply Chain to connect and empower future leaders. --
Strong, comprehensive analytics are pertinent to understanding if your current business model is working. But those analytics are rendered useless if you don't know how to interpret them, or implement the learnings from them to your business. On this episode of Link Up Leaders, Francois and Lisa are sitting down with Jonathan Tilley from ZonGuru to learn how to implement the information Sellers gain from analytics, how those insights are applicable to marketplaces other than Amazon, and what sets ZonGuru apart. --
On this episode of Link Up Leaders, Francois and Lisa are sitting down with Ed Wiley to discuss how OFX can help eCommerce businesses seamlessly expand into international markets. --
As aggregators and acquirers are growing in numbers and popularity, eCommerce businesses are being offered multiples like never before for their brands! On this episode of Link Up Leaders, Francois and Lisa are sitting down with Damon Pistulka, Co-Founder of Exit Your Way to discuss how eCommerce business owners can build a brand that is attractive to the next owners so you can sell at a higher ticket price! --
On this episode of Link Up Leaders, we're chatting with the Partnerships Manager of hellotax to learn about VAT compliance while expanding into Europe! --
On this episode of Link Up Leaders, Francois and Lisa are joined by Meghla Bhardwaj and Margaret Jolly, Co-Founders of the India Sourcing Network to learn all about the current supply chain trends in India! --
On this episode of Link Up Leaders, Francois and Lisa are sitting down with Rohan Shah, Founder and SVP of Business Development and Partnerships at Extend to learn more about how product protection services can help increase customer retention by enhancing the post-purchase experience. --
It's time for part 3 of our 4 part series with Elevate Brands! On this episode of Link Up Leaders, Lisa and Francois are sitting down with Jeremy Bell, Chief M&A Officer for Elevate Brands to discuss what Amazon and eCommerce Sellers can do to maximize the value of their business leading into an exit! --
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