Podcasts about b2b marketplace

Joost deelt het inspirerende verhaal over hoe Orderchamp in zes jaar tijd uitgroeide naar een toonaangevend B2B-softwarebedrijf dat duizenden merken verbindt met duizenden retailers. De reis van Orderchamp is er een van pieken en dalen. Joost neemt ons mee vanaf het prille begin met slechts 300 merken op een eenvoudige WordPress-pagina tot de huidige status als een van Europa's toonaangevende B2B-platforms met 6.500 merken en 200.000 aangesloten retailers. We ontdekken hoe het team moest pivoten van een abonnementsmodel naar een commissiemodel in de eerste maanden, en hoe ze bijna ten onder gingen in 2022 toen een financieringsronde van 40 miljoen op het laatste moment niet doorging. Maar Orderchamp ging door met een aanpassing van hun model en zie daar sinds April 2025: Ordercamp Cloud:Orderchamp lanceert met Orderchamp Cloud een alles-in-één SaaS-oplossing waarmee merken hun B2B-verkoop kunnen digitaliseren, automatiseren en centraliseren via een eigen branded portal, zonder technische tussenkomst. Hiermee verschuift het bedrijf van marktplaats naar infrastructuurleverancier en daagt het gevestigde B2B-softwarepartijen uit met een geïntegreerd, toegankelijk en kostenefficiënt alternatief.Voor ondernemers en tech-professionals bevat deze aflevering waardevolle lessen: "Het product is nooit af", "Wees niet bang om te pivoten als je businessmodel niet werkt", en misschien wel het belangrijkst: "Leiding geven is voorbeeld geven." Joost's energieke verhaal over het opbouwen van een veerkrachtig bedrijf in een volatiele markt zal je inspireren om je eigen ondernemersavontuur te heroverwegen. Bezoek orderchamp.com om meer te leren over het platform of om je aan te melden als merk of retailer.

My conversation with Sean Simon, Founder of Blurbs.ai, at focuses on the importance of empowering buyers by providing them with the necessary tools and information for self-research, highlighting a significant trend where a majority of buyers prefer to conduct their own research before making purchasing decisions.Takeaways80% of buyers prefer to do the research themselves.Providing tools for self-research is crucial.Buyers need information in the early stages.Empowerment leads to informed decision-making.Self-service tools enhance buyer experience.Understanding buyer preferences is key.Information accessibility is essential.Market insights drive product development.Supporting buyers fosters trust and loyalty.The trend of self-research is growing.Chapters00:00Introduction to E-commerce and Consultancy19:37Challenges in the RFI Process22:38Navigating Buzzwords in Marketing Technology25:39The Role of AI in Buyer Research28:44Educating Buyers on Vendor Selection31:21Future of Blurbs.ai and Trade Shows

In this episode, we discuss the world of B2B marketplaces with Steve Conway, IBM's Commerce Practice Lead for Distribution, Retail, and Consumer Goods. We explore the creation of Amazon-like platforms to capture new client segments, using tools like Miracle and Salesforce to streamline operations, and the importance of strategic payment structures and data integration.  As B2B marketplaces mature, Steve highlights the potential of retail media as a revenue channel and the comprehensive solutions offered by Salesforce. This episode is a must-listen for businesses aiming to capitalize on opportunities within the B2B market and navigate the complexities of digital commerce. Show Highlights: Creation of Amazon-like platforms to capture new client segments in the B2B marketplace. Importance of data-driven strategies and AI in unlocking new revenue streams. Tools like Miracle and Salesforce streamline supplier onboarding and automate processes for international use cases. Discussion on payment structures, data management, and setting strategic commission rates for B2B marketplaces. Exploration of retail media as a revenue channel and the potential of AI and marketplace agents. Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Join the Commerce Cloud Community: http://sforce.co/commercecrew To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/  Interested in being a guest or know someone who should be? Use this nomination form: http://sfdc.co/podnomination  *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

It's Spring – everything around us is getting ready to blossom! This episode features some off the cuff thoughts that may be resonant for you in this season, as we leave winter behind. I talk about:[02:09] Creating an arm of my business for B2B organizations[05:16] Navigating the B2B marketplace as a consultant[06:48] Positioning yourself as a go-to voice in 2024[07:40] Thought leadership efforts both in and out of LinkedIn[08:54] Reflecting on the February LinkedIn Content Sprint[10:51] Moving into my new house, cherry blossoms, and magicTo read a full transcript of the episode, visit: LUMOS MARKETINGResources from this episode:Join the Waitlist for the last LinkedIn Content Sprint cohort in June 2024 here.Get the Firestarter Weekly Email: Join 1,500+ changemakers who read my Wednesday recap on what's working (or worth inquiring into) to build your thought leadership brand and social impact business on LinkedIn.Other Campfire Circle podcast episodes I recommend:Episode 29: Courageously Attract Your Champagne Clients with Mariah CozEpisode 33: Breaking Down The Barriers Behind Batching LinkedIn ContentEpisode 52: Grow Your Email List with LinkedIn with Jess CampbellConnect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.co

Monika (https://www.linkedin.com/in/monika-jain-6661822) is the Co-Founder of Presto - https://www.presto-apps.com Presto is a Marketplace technology platform with a deep specialisation in B2B capabilities Presto allows anyone to build a new Marketplace experience quickly and easy with their 'Marketplace in a Box' solution Presto has built out a broad suite of functionality that can support virtually any vertical, industry or use case In this episode, Jason & Monika discuss the 'rise of the marketplace' as the preferred way for many customers to buy online and what it takes to deliver a modern marketplace experience

This week on How To Win: Vinay Bhagat of TrustRadius, revolutionizing B2B software buying with in-depth user reviews. You'll hear how TrustRadius overcame the challenge of creating a trusted review platform in a saturated market, the strategic decisions that led to successful monetization, and the importance of focusing on quality over quantity to cater to both software vendors and buyers.Key Points:[00:02:30] - Inspiration behind your business model?[00:03:15] - Tackling initial cold start problem?[00:04:00] - Scaling outreach effectively?[00:05:15] - Competitive landscape at inception?[00:08:45] - Monetization through content syndication?[00:10:00] - No initial go-to-market strategy?[00:13:30] - Differentiation strategy in sales?[00:14:15] - Building a differentiated audience?[00:15:00] - Creating a buyer-centric platform?[00:18:00] - Strategy for targeting large tech companies?[00:18:45] - Focus on thought leadership and content?[00:19:45] - Advice for B2B founders?[00:20:15] - Balancing bootstrap with funding?[00:24:30] - TrustRadius's keys to winning?Mentioned:Vinay BhagatTrustRadius.comVinay Bhagat's XMy Links:Twitter / XLinkedInWebsiteWynterSpeeroCXL

The World Economic Forum states that Africa has an average annual demand for 2.4 million cars and 300,000 commercial vehicles.

Como tantos outros setores, o mercado dos serviços de marketing e comunicação está a transformar-se depressa. As mudanças tecnológicas não apenas criam novas especialidades e disciplinas, mas também estimulam o surgimento de novos modelos de organização do setor. Um desses modelos, que também pode ser encontrado noutros setores, é o de um marketplace digital – como o criado, no Brasil, pelo Beto Sirotsky. O Beto é um empreendedor que, sendo bastante jovem, tem uma senhora bagagem no mundo da comunicação de marketing. E que, através da sua plataforma, a BPool, quer ser um dos líderes na transformação desse setor, tornando mais fácil a vida tanto das empresas que precisam de serviços de marketing como das que prestam estes serviços. Nesta conversa falamos das vantagens e dos desafios de um marketplace B2B, do que é preciso para crescer rápido em vários países e de muito mais.   Ouça o episódio e descubra: O que está a mudar no mercado dos serviços de marketing – e o que essa mudança tem em comum com a que se vê vários outros setores As vantagens de operar num marketplace digital, tanto para quem compra como para quem vende O que diferencia, na forma de contratar serviços de marketing, as empresas B2B das B2C Como um marketplace digital pode ajudar uma empresa B2B a ganhar segurança para finalmente aumentar os seus investimentos em marketing e em comunicação Ao promover um marketplace B2B, por onde começar: pelos prestadores de serviço ou pelos clientes? Os 3 cuidados a ter para lançar com sucesso um marketplace B2B em vários países ao mesmo tempo Sobre o convidado: Site da BPool Perfil da BPool no LinkedIn Perfil no LinkedIn Email   Empresas mencionadas: 3yz Grupo WPP/Ogilvy Unilever Google TikTok Novartis Reckitt Ollo   Termo mencionado: EGM (Enterprise Gateway Marketplace)   Pessoas mencionadas: Daniel Prianti Karina Rehavia   Podcast mencionado: Marketing Business-to-Business: o podcast  - Episódio #66 – O futuro do trabalho está a acontecer agora – com Karina Rehavia    Livros recomendados: Geoffrey G. Parker, Marshall W. Van Alstyne e Sangeet Paul Choudary - Plataforma: a Revolução da Estratégia Water Isaacson - Elon Musk Para saber mais sobre marketing e comunicação B2B, subscreva a newsletter Universidade B2B, da Hamlet. O seu site vale o que custou? Faça este este diagnóstico e terá a resposta em poucos minutos. Para continuar a acompanhar-nos vá ao site da Hamlet e fique em dia com a comunicação de marketing B2B no nosso blog. Siga-nos também no LinkedIn, Facebook e Instagram.

Welcome to ELI, your daily dose of inspiration for entrepreneurship! In this insightful interview, we bring you the inspiring story of Iesh Dixit, the visionary founder of "Power Play." Join us as Iesh takes us on his roller coaster journey from a small town in Madhya Pradesh to founding a groundbreaking platform that transforms construction project management. In this candid conversation, Iesh shares his passion for entrepreneurship, which started during his school days when he sold lemonade and even organized his own fare. After graduating from IIT Roorkee, he took the bold step of venturing into the startup world, facing challenges, and learning valuable lessons along the way. During his first entrepreneurial attempt with a B2B Marketplace, Iesh encountered obstacles that led to failure. He delves into the key reasons behind this setback, emphasizing the importance of problem prioritization and understanding the market's needs. Undeterred, Iesh and his co-founder persisted and began brainstorming ideas for their next venture. They carefully shortlisted problems based on their personal experiences, seeking to address issues that were significant and had substantial market potential. That's when "Power Play" was born—a revolutionary platform that empowers construction project managers and contractors to track real-time progress seamlessly. Iesh explains the challenges faced in reaching their first customers and how their network and alumni connections played a vital role in the initial growth. Join us in this engaging interview to learn how "Power Play" is transforming the construction industry, streamlining processes, and fostering efficient collaboration among various stakeholders. Iesh Dixit's inspiring story and valuable insights will motivate budding entrepreneurs and anyone seeking to create a positive impact through innovative solutions. #Entrepreneurship #StartupJourney #ConstructionManagement #Innovation #InspiringInterviews

Today on our show:FTC files suit against AmazonAmazon to rollout Prime Video adsIs the IPO market healthy?Shopify takes a stake in B2B marketplace FaireAnd finally, The Investor Minute, which contains 5 items this week from the world of venture capital, acquisitions, and IPOs.https://www.rmwcommerce.com/ecommerce-podcast-watsonweekly

JASON GUESTS ON THE CANDID FOUNDERS PODCAST! In this episode, Jason's reviews the Bare Kind Board Pack in REAL TIME! We discuss: Channel Risk - how does BK expand from 1 B2B Marketplace and an online store into everywhere Who are the BK ICP's and how do we get them to trust us? How does BK think about their business as charity first, not channel first. At the moment Charity feeds into B2B and B2C but should be leading, it's their secret sauce! -------------------------------------- Key Candid Founders & Bare Kind Links: Candid Founders YT Channel: https://www.youtube.com/@Barekind/videos

Union Square Ventures has some of the best performing funds in the venture capital industry. As I've reported, USV-backer UTIMCO disclosed in a recent filing that USV had delivered the public investment fund an internal rate of return of 59%. And that number will likely go up over time. (For instance, USV portfolio company Casetext sold to Thomson Reuters for $650 million after the UTIMCO performance update.) I invited USV managing partner Rebecca Kaden onto the Newcomer podcast to talk about how USV consistently invests in unconventional companies. We started off our conversation talking about Journey Clinical, the psychedelics company, in which Kaden announced a Series A investment in January. We also discussed USV's $200 million climate fund strategy, her interest in the AI application layer, and how rising interest rates are effecting the venture capital asset class. Give it a listenHighlighted ExcerptsThe transcript has been edited for clarity.Eric: How do you repeatedly invest in weird things like psychedelics?Rebecca: This thesis around access to care, which has attracted so much capital — some of it ours and is proving to be a good category — has been where the market has gone, but it's actually only one piece of the puzzle. The way we get into things that are unusual is by having strong theses about where things are going versus being extremely opportunistic. Obviously, there's a balance. But that thesis thinking is important. A lot of thesis work on this category really led to the belief that access to care is only half the puzzle. The other is how is care itself going to evolve, and you start unraveling that thread: how is care itself evolving? The real biggest last evolution of care is SSRIs. Those are prescription drugs and have been very important to the treatment for mental health crises, but there's a lot of things they don't treat. They're not a one size fits all model. And they're basically all we got, right? The innovation has not had a lot of other layers, except for psychedelics. And so we became very interested in psychedelics as the next card to get turned over and the next option in needing a bucket of options to treat a crisis.Eric: There are pharmaceutical companies. If there's money to be made, shouldn't they be trying? What's happening that it feels like you need a real outsider thinking to bring ketamine, a drug that's legal, to people's lives that the medical system is unable or unwilling to do what's happening?Rebecca: Well, this isn't really unique to psychedelics or to mental health. Pharmaceutical companies make drugs, so the development of drugs goes with them, but the distribution and networks of access is outside of it. That's not particularly new or unique here. That's where business opportunity has been. So the idea is, when you talk about distribution and networks of access, that's often where these business opportunities lie. The development of drugs is kind of a different beast, which lies in the pharmaceuticals. Why is there a business opportunity with creating access? Because the same reason technology drives business opportunity into anything. Offline access is slower, it's more gated; it's more piecemeal. You have to be at the right doctor at the right time, you have to find it. By creating a network, you just allow anyone anywhere to find access and education at a faster speed and with much broader supply, which brings efficiency to the market.Eric: Do you think mushrooms are going to be on the table soon? Or how much was this a bet that the regulatory regime would change?Rebecca: I don't think mushrooms as we think about them in a recreational sense are just gonna get legalized, maybe they will, but that's a separate kind of thing. I think other forms of psychedelics in formats that are right for care are very much going to get legalized. And actually, as we did our research, to us that's a when not an if. When you dig into what's going on clinical trials and in the clinical world, in some ways that seems pretty easy to bet on that these will continue to happen. And if not exactly the form that we've outlined, rapid new forms of options for care for mental health diseases are going to get approved and released. They're going to need a network of education and distribution to go into the therapist network.I do think there's a regulatory risk here. There's some amount of regulatory risk on psychedelics. We have to be honest about it. But I actually think more about regulatory risk across broader online healthcare in general. We're at somewhat of a time of that whole market still getting worked out on not unique to mental health and not unique to psychedelics, but what you can prescribe online and to whom and to how and how to allow that really important access that we've come to rely on, but also do it in an appropriately controlled way.Eric: You come from a consumer focused firm. When you were interviewing with USV, was it clear that you were shifting away from consumer, and how have you thought about consumer professionally?Rebecca: We don't think a lot about the divide in our portfolio if we think about our fund construction, or how we're looking at the world between consumer and B2B. What we think about is this thesis and the mechanics involved, for instance the role of building network driven businesses and the opportunity to leverage bottom up networks to create moats and scale and to broaden access by driving value and down costs systematically across categories we care about. Sometimes the right application when you pull the threads of that thesis is a consumer product or service, and sometimes it's the enabling infrastructure of them. But most of USV's investments had been one of those two things. They've either been the end application or the enabling infrastructure involved, but a common theme throughout our investments is how do you build important networks that can change industries, but rise outside of them. If you think about Journey Clinical, it's a network of therapists. They're stronger, and the more you add on to them, it's a bottom up growing network of acquiring the therapist, even though it interacts with the healthcare system and can change it. But it's growing this network outside of the infrastructure to then impact the existing structure. We really like that if you think across of our investments, and sometimes that turns out to be consumer, if you think about an Outschool in education, or a Duolingo, or a Twitter, and sometimes it turns out to be the enabling infrastructure or the B2B Marketplace application like Journey Clinical.Eric: What are your thoughts on AI in consumer?Rebecca: The piece of the AI craziness that I'm most excited about is the application layer. There's still a lot of kind of complexity and uncertainty on the foundational model and on the enabling infrastructure on where equity value aggregates — how much of the stack the models own, how defensible those models are, how that shakes out — but what I feel like we can have more conviction about is that it unleashes a wave of consumer innovation that's going to be really fun. The way this is gonna get utilized is by products that we want to use. I'm excited about unleashing this rejuvenated value around fun things to do, where the coolest thing about AI driven applications is they get better if people actually use them. So the strongest incentive of the team is to increase engagement and utility. The only way to do that is to combine utility with fun. There's gonna be so many things in the market that if things aren't fun to use, you'll go to another option. But the team has a huge incentive to get you to stick because that's how their product gets better. So if you think about something like Duolingo, which has been on this for a long time of leveraging machine learning and AI to create better consumer experiences — streaks, gamification, fun — infused with the utility of language learning is critical, because their product gets better if I use it. I'm really excited to see that apply to lots of different consumer applications. We've been talking a lot and everyone's been talking a lot about whether they're going to be moats. Is stickiness going to be possible? The barriers are so low. The moat is going to be fun and teams that can create rapid new fun things that keep you on the platform. We haven't seen that in a while. I'm excited about it. Get full access to Newcomer at www.newcomer.co/subscribe

Union Square Ventures has some of the best performing funds in the venture capital industry. As I've reported, USV-backer UTIMCO disclosed in a recent filing that USV had delivered the public investment fund an internal rate of return of 59%. And that number will likely go up over time. (For instance, USV portfolio company Casetext sold to Thomson Reuters for $650 million after the UTIMCO performance update.) I invited USV managing partner Rebecca Kaden onto the Newcomer podcast to talk about how USV consistently invests in unconventional companies. We started off our conversation talking about Journey Clinical, the psychedelics company, in which Kaden announced a Series A investment in January. We also discussed USV's $200 million climate fund strategy, her interest in the AI application layer, and how rising interest rates are effecting the venture capital asset class. Give it a listenHighlighted ExcerptsThe transcript has been edited for clarity.Eric: How do you repeatedly invest in weird things like psychedelics?Rebecca: This thesis around access to care, which has attracted so much capital — some of it ours and is proving to be a good category — has been where the market has gone, but it's actually only one piece of the puzzle. The way we get into things that are unusual is by having strong theses about where things are going versus being extremely opportunistic. Obviously, there's a balance. But that thesis thinking is important. A lot of thesis work on this category really led to the belief that access to care is only half the puzzle. The other is how is care itself going to evolve, and you start unraveling that thread: how is care itself evolving? The real biggest last evolution of care is SSRIs. Those are prescription drugs and have been very important to the treatment for mental health crises, but there's a lot of things they don't treat. They're not a one size fits all model. And they're basically all we got, right? The innovation has not had a lot of other layers, except for psychedelics. And so we became very interested in psychedelics as the next card to get turned over and the next option in needing a bucket of options to treat a crisis.Eric: There are pharmaceutical companies. If there's money to be made, shouldn't they be trying? What's happening that it feels like you need a real outsider thinking to bring ketamine, a drug that's legal, to people's lives that the medical system is unable or unwilling to do what's happening?Rebecca: Well, this isn't really unique to psychedelics or to mental health. Pharmaceutical companies make drugs, so the development of drugs goes with them, but the distribution and networks of access is outside of it. That's not particularly new or unique here. That's where business opportunity has been. So the idea is, when you talk about distribution and networks of access, that's often where these business opportunities lie. The development of drugs is kind of a different beast, which lies in the pharmaceuticals. Why is there a business opportunity with creating access? Because the same reason technology drives business opportunity into anything. Offline access is slower, it's more gated; it's more piecemeal. You have to be at the right doctor at the right time, you have to find it. By creating a network, you just allow anyone anywhere to find access and education at a faster speed and with much broader supply, which brings efficiency to the market.Eric: Do you think mushrooms are going to be on the table soon? Or how much was this a bet that the regulatory regime would change?Rebecca: I don't think mushrooms as we think about them in a recreational sense are just gonna get legalized, maybe they will, but that's a separate kind of thing. I think other forms of psychedelics in formats that are right for care are very much going to get legalized. And actually, as we did our research, to us that's a when not an if. When you dig into what's going on clinical trials and in the clinical world, in some ways that seems pretty easy to bet on that these will continue to happen. And if not exactly the form that we've outlined, rapid new forms of options for care for mental health diseases are going to get approved and released. They're going to need a network of education and distribution to go into the therapist network.I do think there's a regulatory risk here. There's some amount of regulatory risk on psychedelics. We have to be honest about it. But I actually think more about regulatory risk across broader online healthcare in general. We're at somewhat of a time of that whole market still getting worked out on not unique to mental health and not unique to psychedelics, but what you can prescribe online and to whom and to how and how to allow that really important access that we've come to rely on, but also do it in an appropriately controlled way.Eric: You come from a consumer focused firm. When you were interviewing with USV, was it clear that you were shifting away from consumer, and how have you thought about consumer professionally?Rebecca: We don't think a lot about the divide in our portfolio if we think about our fund construction, or how we're looking at the world between consumer and B2B. What we think about is this thesis and the mechanics involved, for instance the role of building network driven businesses and the opportunity to leverage bottom up networks to create moats and scale and to broaden access by driving value and down costs systematically across categories we care about. Sometimes the right application when you pull the threads of that thesis is a consumer product or service, and sometimes it's the enabling infrastructure of them. But most of USV's investments had been one of those two things. They've either been the end application or the enabling infrastructure involved, but a common theme throughout our investments is how do you build important networks that can change industries, but rise outside of them. If you think about Journey Clinical, it's a network of therapists. They're stronger, and the more you add on to them, it's a bottom up growing network of acquiring the therapist, even though it interacts with the healthcare system and can change it. But it's growing this network outside of the infrastructure to then impact the existing structure. We really like that if you think across of our investments, and sometimes that turns out to be consumer, if you think about an Outschool in education, or a Duolingo, or a Twitter, and sometimes it turns out to be the enabling infrastructure or the B2B Marketplace application like Journey Clinical.Eric: What are your thoughts on AI in consumer?Rebecca: The piece of the AI craziness that I'm most excited about is the application layer. There's still a lot of kind of complexity and uncertainty on the foundational model and on the enabling infrastructure on where equity value aggregates — how much of the stack the models own, how defensible those models are, how that shakes out — but what I feel like we can have more conviction about is that it unleashes a wave of consumer innovation that's going to be really fun. The way this is gonna get utilized is by products that we want to use. I'm excited about unleashing this rejuvenated value around fun things to do, where the coolest thing about AI driven applications is they get better if people actually use them. So the strongest incentive of the team is to increase engagement and utility. The only way to do that is to combine utility with fun. There's gonna be so many things in the market that if things aren't fun to use, you'll go to another option. But the team has a huge incentive to get you to stick because that's how their product gets better. So if you think about something like Duolingo, which has been on this for a long time of leveraging machine learning and AI to create better consumer experiences — streaks, gamification, fun — infused with the utility of language learning is critical, because their product gets better if I use it. I'm really excited to see that apply to lots of different consumer applications. We've been talking a lot and everyone's been talking a lot about whether they're going to be moats. Is stickiness going to be possible? The barriers are so low. The moat is going to be fun and teams that can create rapid new fun things that keep you on the platform. We haven't seen that in a while. I'm excited about it. Get full access to Newcomer at www.newcomer.co/subscribe

On this week's episode, you'll hear how Fetch makes savings fun as Tom Butta speaks with their CMO, Birk Cooper. In case you haven't heard of Fetch, it's America's No. 1 rewards app and leading consumer-engagement platform with about 18M active users per day. How do that many people have fun while collecting rewards? Simple. They scan all the receipts they have from their daily purchases. In their conversation, Birk stresses the importance of fun to the Fetch experience, and goes into detail about how they continually retool their app and offerings to align with this philosophy. Having been with Fetch since 2014, Birk also shares his thoughts around why they made the decision to split product away from marketing, what lessons they all learned from it, and how it's made a lasting impression on the business.Be sure to keep an ear out for the unbelievable retention Birk and the Fetch team see within the first few months and how they achieve it. Later on, Tom also explores the B2B side of the business and why brands come to Fetch to help manage their rewards programs. —Guest BioBirk Cooper has been with Fetch for nearly nine years now, starting out as Head of Marketing and working his way to Chief Marketing Officer. Prior to joining the team, Birk was an Account Executive & Supervisor with McCann World Group, where he oversaw General Mills. After graduating from the University of Minnesota - Carlson School of Management with his MBA, he met with the founder of Fetch, Wes Schroll, and took the jump. Of all of the current employees at Fetch, Birk is #3. —Guest Quote"People buy across so many categories, and that's why we spend so much time and energy and resources on things like fun, right? So that we have people coming back not just monthly, but daily, so that these brands can win." – Birk Cooper—Time Stamps *(02:28) Birk's Background*(05:35) Make Your Brand Fun*(08:20) Fetch's Outstanding Retention*(10:52) You Built Fun, How Do You Scale It? *(14:26) Why Split Product from Marketing?*(19:32) How Fetch Interacts with Customers*(20:33) Engagement as a Service*(23:02) Building a B2B Marketplace*(24:50) Rapid Fire Questions—LinksConnect with Birk Cooper on LinkedInConnect with Tom Butta on LinkedInCheck out the Airship WebsiteStart Saving with Fetch

In this Leadership Vodcast Interview, our host Kim Winter is joined by Dr. Sharyn Grant, Founder of Supply Chain Partners.  

The guest on today's episode is Dana Mavros. She is an executive leader with a 25+ year career in the Electrical Industry. She is a leader in Business Development, Strategy, E-Commerce, Market Penetration, and Sales and Marketing. Her impressive Business Administration background allows her to quickly assess organizations and determine areas for opportunity and growth. She holds an MBA in Finance from The University of Chicago Booth School of Business. In today's episode, she discusses how to build and grow a b2b brand on the Amazon b2b marketplace.Takeaways:Amazon now focuses on B2B sales.Amazon is all about customer obsession and making it easy to buy.Globally, B2B business is worth over 12 trillion dollars.In order to sell to government-funded organizations, you must meet certain requirements.Getting a badge from Amazon will help you increase your sales.You can not use PPC for B2B sales, you need to target search criteria.Quote of the Show:The wholesale distributors or contractors want to take care of their customers in any way they can. So, if they cannot source an item from their regular distributors because they are not authorized for it, they will go and source it from Amazon. That is just one piece of it. Links:Personal – LinkedIn: https://www.linkedin.com/in/danaemavros/ AMZTailored – Website: https://www.amztailored.com/ AMZTailored – LinkedIn: https://www.linkedin.com/company/amztailored/Ways to tune in:Apple PodcastiHeart RadioSpotifyGoogle PodcastStitcherYouTubeAmazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

The B2B marketplace continues to explode in 2023, and getting in on the trend is critical for wholesale distributors. In this episode, Kevin and Tom are joined by Brendan Breen with the Industrial Supply Association, who discuss this trend as well as ChatGPT's coming impact on CRM. We also talk about two important upcoming events: NAW (the National Association of Wholesalers annual event) and ISA23 in Phoenix. You don't want to miss these insights! Join the conversation each week on LinkedIn Live.Want even more insight to the stories we discuss each week? Subscribe to the Around The Horn Newsletter.You can also hear the podcast and other excellent content on our YouTube Channel.Follow us on Facebook, Twitter, Instagram, or TikTok.

Learn all about how to build your B2B market place and on top, we dig into Maarten Bovée his extensive knowledge of Channel management. This episode has ton of hidden gems that will help you scale your business much faster

James Yi, CEO and Founder, of Leaf Trade had previously helped launch several dispensaries in the early stages of Illinois' legal marketLeaf Trade provides a fully compliant B2B marketplace connecting licensed wholesalers of cannabis products to dispensaries in regulated markets.  Retail dispensaries experience all of their shopping on a single, legally compliant B2B marketplace.  Cultivators and processors can manage the status of incoming orders and collaboratively streamline the fulfillment of the orders by using Leaf Trade's enterprise tools.Episode 1091 The #TalkingHedge talks to James Yi , Founder/CEO @Leaf_Trade on the inefficiencies of the supply chain that Leaf Trade aims to correct...https://youtu.be/cKSWb7bmfRQ 

Alex Moazed shared his unmatched experience working with major distributors, technology startups, venture capital firms and manufacturers as they formulate their marketplace strategies. He updated us on the latest trends in B2B marketplaces and share some key lessons distributors need to know as they choose how to compete in the fast-changing competitive landscape.

What is the Amazon effect and how is it impacting businesses today? In this episode,  Adam Torres and Rick West, CEO & Co-Founder of Field Agent, explore the Amazon effect and how it's helped the B2B marketplace evolve. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/Mortgage Connects, an MGIC PodcastInsights and tips from top mortgage industry pros!Listen on: Apple Podcasts Spotify

What is the Amazon effect and how is it impacting businesses today? In this episode,  Adam Torres and Rick West, CEO & Co-Founder of Field Agent, explore the Amazon effect and how it's helped the B2B marketplace evolve.   Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/

We spoke with Nick Johnson, co-author of Modern Monopolies and Managing Director at Applico, about marketplaces and the platform economy. In this episode we analyzed how big name brands such as Walmart, Best Buy, and Home Depot have fared while trying to compete with Amazon and the importance of making decisions that put you at the forefront of new digital

On today's episode we dive deep into the makings of an ideal B2B marketplace. Tune in to know more.

Disrupting the traditional fashion supply chain with digital intervention. Today my guest is Pawan Gupta.  Co-founder and CEO of Fashinza. They are digitising the supply chain to make it more efficient, transparent, fast, and sustainable. It all started with a trip to Jaipur the clothing manufacturing capital of India - not to talk about manufacturing but pain points. He will discuss what those pain points are! He talks about how they went from  building the MVP using WhatsApp, AirTable and Excel in 2020 to now being one of the biggest companies in the world in this sector. Amazing stuff!  He talks about how they use technology (new and old)  to digitise the supply chain. Thoughts on scaling. How they work with brands and how they onboard customers. Talks about building trust in the early days. Dealing with fast fashion and ethical issues. Gives great  advice for first time entrepreneurs, Being 2x entrepreneur. Talks about having a successful exit. Talks about his 2 part hiring process. And finally he talks about NFT's  his sporting hero Sourav Ganguly and why you should think BIG!In this conversation we talk about:How they connect customers, buyers and suppliers. Growing 20% each month. Digitising the shop floor.Personalised fashion being the next big thing.What motivates him?It's a data problem. Not tech or people problemWhat was his best day so far. What will this company look like in 10 years time?Being a technology first companyProviding real time data, to save costs and be more efficient. Reducing rejection rate  on an assembly line from 20% to 3%And much more!Linkshttps://fashinza.com/P.Sif you need something to do during these challenging and difficult times and want some inspiration and need some creativity. check out Skillshare. Skillshare is an online learning community with thousands of classes in design, business, tech, and more. Anyone can join the millions of members in our community to learn cutting-edge skills, network with peers and discover new opportunities.Try Premium free for 1 month. https://www.skillshare.com/r/user/neilpatel?gr_tch_ref=on&gr_trp=onmusic by Punch Deck. https://open.spotify.com/artist/7kdduxAVaFnbHJyNxl7FWV

Herbert Bactong is the CEO and Co-Founder at Burket. Roy Julian is the COO and Co-Founder at Burket. Jeff Turla is the CTO and Co-Founder at Burket.Burket is a Philippine-based AI-powered B2B marketplace that intelligently, efficiently, and conveniently connects businesses to suppliers and buyers, enhancing discoverability, savings, and sales.Burket is a DOST PCIEERD 2021 Startup Fund Program grantee and part of QBO's Top 100. Know more about what a B2B Marketplace exactly is, how AI is powering Burket's intelligent matching, how Burket is empowering local MSME's, and some encouraging words as the three co-founders share their motivations and visions.In this episode:00:58 Ano ang Burket?02:44 What exactly does a B2B Marketplace do?08:29 Let's go into the numbers: How many businesses and product/service listings are in Burket?09:18 Just to paint a picture: What are some of the businesses being connected at Burket?12:44 What exactly is the value for a business to join as a supplier or buyer?20:22 Burket has AI-powered intelligent matching. How does this work?23:14 How did Burket start? Can you share some stories of its inception and creation?28:03 What keeps you motivated to build Burket?33:54 If listeners want to know more about Burket or sign up as a partner, how can they get more information?BURKETWebsite: www.burket.phFacebook: www.facebook.com/burketphCHECK OUT THESE STARTUPS & MSME'S (PATRONS):NutriCoach: www.nutricoach.comBenjoys Food Products: benjoysfoodproducts.comSTART UP PODCASTYouTube: www.youtube.com/c/StartUpPodcastPHSpotify: open.spotify.com/show/6BObuPvMfoZzdlJeb1XXVaApple Podcasts: podcasts.apple.com/us/podcast/start-up-podcast/id1576462394Facebook: www.facebook.com/startuppodcastphPatreon: www.patreon.com/StartUpPodcastPHBuy Me a Coffee: www.buymeacoffee.com/startuppodcastCREDITSIntro and outro thanks to Terence Boydon: wyrmpres.wordpress.comThis episode is edited by the team at: tasharivera.com

9th Gear Chairman, Founder and CEO, Maryanne Morrow, joins Coruzant Technologies for the Digital Executive podcast. Morrow shares how her more than 25 years as a corporate veteran in the financial, marketing and advertising industries drove her to found 9th Gear. She is making an impact by modernizing the legacy technology being used in the global finance exchange.

Why is it that as consumers, we're able to search for a product, add to cart, and complete a purchase in a matter of seconds, but as a business, everything leads to, "Schedule a demo" or "Contact Sales". On this episode of Link Up Leaders, we're speaking with Rick West, CEO and Co-Founder of Field Agent to hear how Field Agent is revolutionizing Click-To-Cart solutions for B2B services. --

Joseph Heller, a true entrepreneur at heart, is the Founder and CEO of The/Studio, an on-demand manufacturing platform which is also now the parent company of Supplied, creating a network of empowered entrepreneurs through their wholesale platform for small businesses. While at UC Berkeley, Joseph raised a seed round for an e-commerce platform which sparked his early interest in technology. He believes life and entrepreneurship are a journey and that journey took him to China where he later founded a successful supply chain business. Joseph was absolutely obsessed with being part of the process of consumer products being produced, but agitated by the inefficiencies endemic in the manufacturing industry, which has changed very little in over a hundred years. As a result, Joseph founded The/Studio as a marriage between his passion for technology and manufacturing. They are creating an on-demand supply chain for the 21st Century which will democratize manufacturing, and allow their customers to manage the entire supply chain on the cloud. Topics Covered by Joseph Heller in this Episode Being a lifetime entrepreneur What Joseph's companies The/Studio and Supplied do and how they tailor to different clients How they're connecting small businesses with sourcing and manufacturing in China Bootstrapping to 100 employees Skipping angel and seed investing and going straight to raising a Series A Deciding to fundraise through VC and his advice on this method Initially trying to raise VC in China Why it took a challenging 18 months to raise an $11M Series A Why they decided not to participate in YCombinator after being accepted How Joseph would have fundraised differently in hindsight Early customer acquisition and growth and getting to 10M+ in revenue Joseph's view on paid marketing and how it has shifted in recent years Utilizing social media for community building The business models for The/Studio and Supplied How their two-sided marketplace is solving the pain point of customizing products Overcoming the logistical challenges of working with factories in China Getting to profitability with The/Studio Growing Supplied 10X in 10 months How they're prioritizing clients' needs and deeply solving customers' problems to create a successful B2B marketplace Listen to all episodes of the Just Go Grind Podcast: https://www.justgogrind.com Follow Justin Gordon on Twitter: https://twitter.com/justingordon212

This week we have Spencer Ware and Patrick Visintainer from Repowr Transport – a Chattanooga / Birmingham-based startup that has created a new B2B Marketplace for asset based carriers with underutilized assets.  Using the Repowr platform, carriers can facilitate fully insured truck and trailer rentals so these assets are generating revenue when not in their own immediate use.  Spencer and Patrick founded their company in 2020 in Birmingham, Alabama and recently opened an office in Chattanooga, TN – where they will take advantage of a growing ecosystem of startups in one of the hottest logistics areas of the country.Follow Rising Tides on Apple PodcastsFollow Rising Tides on SpotifyMore FreightWaves Podcasts

Bruno Yamakawa is the HR manager at Furia Esports. One of the leading esports teams in Brasil. In this episode, you will learn about Bruno career, how he joined Furia, insights about the esports industry and how to get a job in esports. "Retired bartender, semi-professional otaku and esports & games fan. Currently responsible for building the best HR on esports at FURIA (: Experience with HR focused on recruitment (technology, customer success and Internship/MBA Programs), employer branding (EVP, internal&external events and social media) and as HRBP (supporting a B2B Marketplace team with almost 200 employees). Worked with LATAM(DiDi/2018-19) and EMEA(TCS/2016-17) recruitment structures." On September 30th 2021, Bruno will be speaking at our next event - SportIn Global Invitational - Esports. Sign up and join our community - www.sportinglobal.com #Furiaesports #esports #podcast #career

Kartik is a co-founder at satsearch, an ESA startup building a global, online, B2B marketplace for the space industry. Kartik is passionate about driving commercial growth of the space sector by opening it us to buyers and suppliers all over the world. He is an Aerospace Engineer and Planetary Scientist, with degrees from the Delft University of Technology in the Netherlands. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/spaceexplr/support

Sara Taylor Demos  is the founder and CEO of Cora Home, the first data-driven SaaS platform and product marketplace for furnishing. Founded four years ago, Cora is based in Chicago and is building a two-sided SaaS enabled marketplace for the $77 billion B2B furnishing industry. Cora allows vendors and designers to manage their teams, their trade accounts, and their communications in a digital and streamlined way. Sara spoke with Matt about her background, the furnishing industry, pivoting, why she decided to incorporate in Chicago, and resources that have helped guide her on the journey.

https://enable.com/ ————————————- FOLLOW RADIO ENTREPRENEURS Facebook: Radio Entrepreneurs LinkedIn: Radio Entrepreneurs Twitter: @BizOnTheRadio Instagram: @RadioEntrepreneurs Youtube: Radio Entrepreneurs iTunes: RadioEntrepreneurs Spotify: Radio Entrepreneurs Google Play: Radio Entrepreneurs Stitcher: Radio Entrepreneurs ————————————- The post “Creating A B2B Marketplace And Helping Businesses In the Middle” with Andrew Butt of Enable appeared first on Radio Entrepreneurs.

Leahanne Hobson is the Founder and CEO of Alinea Partners Consulting and we got a chance to speak to her about the journey to get there! Leahanne is a true Rebel! Always focused on the WHY in her business walk, challenging herself, being adventurous, and changing the game. Learn more about her experience working for a small business, to the United Nations, to IBM. Her marketing background has given her the experience needed to be able to create a customer journey like no other and her work at Alinea is something you will want to learn from right here on this episode of Selling Local with your favorite hosts, Dale Dupree and Chris Watson.

What is the biggest difference between a B2B and a B2C eCommerce? Customer acquisition. In B2C, reaching customers happen mostly via media and marketing channels while in B2B the whole approach is more omni-channel and includes direct sales. Small shops and restaurants, and even the big businesses can save a lot of time spent on procurement as well as money when they start buying their supplies online. It helps sellers to remove friction points and make it as convenient for buyers to purchase the products they want. Its a win-win situation here. “Bringing a delightful B2C shopping experience to B2B is our core value,” says Muhammad Chbib – CEO of B2B marketplace Tradeling, our guest for today's episode. He also speaks about challenges they had to overcome as one of the first B2B eCommerce players and also why he'd be very skeptical about launching just another B2C eCommerce brand. This episode includes: 4:50 – How we reacted to our audience's change of needs 7:38 – B2B eCommerce vs B2C 13:56 – Augmentation of clients' business rather than disrupting 21:48 – How to start building a network of sellers for the marketplace 25:49 – Importance of (digital) marketing for B2B 31:39 – How to select a vertical for your eCommerce business 34:09 – What to consider when starting an eCommerce business

B2B Distributors has quite a lot of challenging things to handle compared to that of a B2C business owner. Starting from expanding the product portfolio, it goes way beyond than we could even imagine.So, to make your job easier, we wanted to cover some of the topics that are essential to your B2B business.Today’s GuestDavid HieattJason Hein is an experienced digital strategist with a background in industrial distribution and digital commerce industries. He is specialized in product knowledge to build digital merchandising strategies for technical products.There is no better person than him to build a conversation on B2B Distribution. He covered so many topics from product categorization to merchandising strategies and B2B marketplaces. Go check ‘em out.Show Notes[5:45] How important is product taxonomy in B2B distribution?[9:30] Are there any industry standards?[12:17] What does Bloomreach AI-driven site search and product merchandising solution offers?[14:35] The journey behind launching categories for Amazon business.[18:42] B2B marketplaces. Is it really a threat?[24:45] Berkshire eSupply is a sourcing marketplace for industrial products. What does it mean to a B2B distributor?[28:30] Content Marketing Strategy[33:32] Due to this pandemic, what are the things that are going to change in B2B?[40:12] What is Experience Manager and why would a B2B business owner need to consider it for their online presence?[47:49] B2B best practicesReferences and LinksBloomreachAEMeCl@ssETIMInsiteShopifyBigCommerceNetsuiteElastic PathJason Hein on LinkedinEcommerce for Wholesale DistributionDriven: Ecommerce at Work HomeMail me your comments about the show

Terence Tam (@terencetamau) is the founder of Reflow Hub, a managed marketplace that facilitates mobile device returns, buyback & trade-ins and insurance claims from their vendor partners. In this episode of the Failory Podcast, learn how this driven entrepreneur went from launching an MVP in the food delivery space to having his company ring in as the second fastest-growing company in Australia by the Australian Financial Review's Fast 100 and Fast Starters lists.

Building trust on an e-commerce platform is about more than just posting pictures and prices. How can manufacturers digitize the $4-billion per year used aerospace parts industry while ensuring transparency? In this episode of The Kula Ring, Lisa Butters, General Manager for GoDirect Trade at Honeywell, talks to Jeff and Carman about how blockchain technology is key to winning over sellers to use the GoDirect Trade marketplace, how they're drawing on the intuitive design of B2C platforms, and why a legacy manufacturer like Honeywell is driving this innovation.

This weeks guest on Evolve with Brandon Stover is Manuela Seve, a founder, entrepreneur, triathlete, musician and art lover who is revolutionizing the arts, whilst honoring the profoundly human aspects of collecting. What started as a t shirt competition at an art fair in Brazil has democratized and modernized the art acquisition process through the first crowdsourced art & design platform with over 9,000 artists from around the world. This purpose driven art platform is working across 3 continents, has sold over 1,100 pieces of art in the past 2 years, is the world's biggest inventory free art gallery, and has a clientele from the 6 billion dollar hospitality industry such as Zola, Gilt, and Hilton.For more visit Evolvethe.World

Interview begins: 5:30Debrief begins: 48:09Chase Nobles is a co-founder and co-CEO of Kush.com.Seattle-based company Kush.com is a platform that allows entities within the hemp and cannabis industries to interact and buy and sell product. Kush.com has become one of the principal sites in the trading of cannabis and hemp goods and continues to strive to lead these markets.Chase tells us how Kush.com has progressed from a tourism and media business to the platform it is today. He walks us through how he and his team have built a thriving network based in quality relationships and legal product, as well as some of their focuses for the future.We discuss: Chase's experience at the Air Force Academy and how this brought him to Seattle (5:40) The start of Kush as Kush Tourism (10:13) Kush's transition from tourism and media to marketplace (16:20) The Kush.com domain (18:00) The evolution of Kush.com as a marketplace (21:00) Maintaining trust and quality relationships within the marketplace (22:45) Transactions made on Kush.com (25:28) Regulating products and onboarding new customers in different market locations (28:00) Kush.com finances and fees, and finding marketplace balance (31:28) Kush.com was founded in 2016 and based in Seattle.Learn more about Kush.com: https://kush.comFollow upside on Twitter: https://twitter.com/upsidefm 

In this episode, Brian Hession, VP of Data Quality and Innovation at TechTarget discusses key Demand Gen and Data Quality trends that will disrupt the B2B Marketplace. About Brian and TechTarget: Brian was the President & Founder of Oceanos (acquired by TTGT.) Brian is a thought-leader and known to be an innovator who helps companies improve their demand generation initiatives with the aim of driving maximum revenue from it. He advises teams to ensure an optimal application of data and technology to produce better results. Under his leadership, Oceanos held a market leader position for a decade. Top ten takeaways from the episode: “I spend a lot of time collaborating with multiple teams to ensure everything is optimized.” “The trend today is connecting first-party data to third-party sources to gain a richer view of the customer and the marketplace.” “Sales and Marketing are now better equipped to create robust profiles of their target customer.” “It is always crucial to keep your contact data in good shape.” “Third-party behavioral data can help create maximum value by creating more aggressive messaging.” “More and more Teams should ensure they are helping contributing to Sales productivity.” “In today’s environment it is important to use multiple sources of data to improve decision-making. The breakthrough we are seeing is based on what insights a particular team really needs, they then work backwards to ensure they get those insights from the right data set.” “Connecting better data input to AI-powered messaging helps marketing teams to be more timely and relevant in their messaging.” “Poor contact data will sabotage anyone’s ABM process.” “Teams are moving from a more modelled persona to more relevancy in messaging and campaigns.” About the podcast Sunny Side Up is a series of 15-minute podcasts. Leaders and innovators share what they’ve learned in the B2B tech sector on topics related to marketing, product management, sales, and leadership.

To open a restaurant you need equipment. To expand your menu and increase restaurant sales you need equipment. New or Used? Buy, rent or lease? Finding time to source it? What to do? Today’s episode is a different way in sourcing equipment. I’m talking with KWIPPED, a B2B Marketplace where you can find virtually any piece of restaurant equipment across the country. You get quotes from multiple sources for that equipment and then compare prices and options. If you have a short term or seasonal need, you can rent it. If you want to lease it for awhile and return it, you can do that too. Or, you can lease it to own it. With a marketplace, you get options and best pricing with reputable dealers. Give a listen and see for yourself what you can get, how it works and when you can get it. You might just save time and headaches. Run a restaurant, while KWIPPED finds it for you. Now go out there and Rock Your Restaurant! Roger

Gar Smyth, VP of Enterprise Marketing at Drift.com talks to us about the importance of conversational marketing in today’s B2B marketplace. Why is it becoming so crucial for marketers and sales people to integrate this into their strategy? Have a quick listen to find out! About Gar: Gar has a rich background in B2B branding, demand generation, product marketing, field and channel marketing, and sales enablement. He has built and led outstanding B2B marketing teams in the US and globally Prior to Drift, he led Demand Generation, Field Marketing and Channel Marketing at Carbon Black which had a successful IPO in May 2018. About Drift: Drift is a leading conversational marketing platform that helps businesses turn their online traffic into meetings. Top ten takeaways from the episode: “I usually have 2500 accounts that I care about at a time, I use multiple types of activities to go after multiple personas within those accounts…” “The challenge with traditional tactics is that none of those methods work anymore.” “The biggest value prop at Drift is that we help buyers connect to sellers when its the right time to sell.” “We’ve seen that there is usually a 48 hour gap between a form fill on a website and a BDR reaching out. Its important to shorten that gap” “Bring live human experiences to your website to drive business from web traffic.” “With conversational marketing, sales reps can jump onto a call with leads without losing any time.” “We are seeing 30% to 40% conversions with conversational marketing.” “Most of the opportunities being generated today are coming via chat.” “With our intel, we can notify an Account Manager when a strategic account is on the website – that is the first core technology we use through reverse IP lookup to drive business.” “Always have context on the who the person is to get most value out of conversational marketing.” About the podcast Sunny Side Up is a series of 15-minute podcasts. Leaders and innovators share what they’ve learned in the B2B tech sector on topics related to marketing, product management, sales, and leadership.

We continue with our discussion on building for India in the #INSIGHTSpodcast Series and in this episode, we focus on selling to manufacturing SMEs. To talk about this important topic, we have Narayan, Co-founder of Power2SME, a "buying club" for SMEs. Narayan is a serial entrepreneur and before starting Power2SME, he was the founder & CEO of Denave, India's largest technology powered sales enabling services company. Previously he held various leadership positions in companies like Oracle and Microsoft. On this podcast, we discuss the need for a “buying club” for the Indian SMEs, the role of credit in the economy, the life of a few and inescapable market effects: Identifying a value proposition that can scale Solving the right problems - choosing a problem which is a real pain point for customers Importance of aligning with the interests of all players in the ecosystem Building out the marketplace Building out a marketplace for large sellers and small buyers How is the market structured, and the quality of supply in India Onboarding small unorganized players onto an organized marketplace Turning Skeptics to believers - getting your first large seller to take you seriously Working capital for SMEs Challenges with getting credit for SMEs and the challenges for banks to underwrite and service SMEs Why is working capital a big issue for SMEs? Potential for innovation Taking on risk with NBFCs to enable credit for SMEs The ILFS, liquidity crunch and how the credit system operates Lessons learnt from running a startup The ups and downs of running a startup - dealing with market effects Effects of policy and regulation on business and SME Diversification of portfolio of customers and lenders Advice for startup founders - the importance of building a strong leadership and mentorship network

We continue with our discussion on building for India in the #INSIGHTPodcast series and in this episode, focus on building an eCommerce company for Industrial India. To talk about this important topic, We have Rahul, Co-founder of Moglix, a B2B marketplace for MRO (Maintenance, Repair, and Operating Supplies). Before starting Moglix, He has held various leadership positions at Google in Asia Pacific and is a graduate of ISB and IIT Kanpur. On this podcast, we discuss building a B2B marketplace for the Indian Industry: Choosing the problem — How do you think about the problem to go after? How do you evaluate B2B market opportunities? Importance of market size and, conversely in especially large markets figuring out what is the value proposition and the market-segment you can address with this value proposition The chicken and egg problem — what comes first in a marketplace — solving for what comes first on your platform — identifying the size of buyers and sellers and determining the build-out of your marketplace Contrasting between B2B and B2C — buying behavior and differences in customers The difference in the decision-making process of B2B and B2C customers and ticket size changes and the way the product must be built out Cash flow — B2B runs on credit while a B2C is on cash being paid upfront; rethink cash cycles for your business Winning in the space — How Moglix is building a well-loved and resilient business Building a tech-first marketplace to handle scale in the future Surviving the initial few years and emerging as a leader in the space Hiring the right talent for the team, and hiring for B2B B2B businesses are not glamorous —  finding the right talent means finding people with a passion for the business and the problem you are trying to solve Hire a diverse group of people who bring complementary skill sets to your team — juggle responsibilities till you find the right hire for the role In the next few podcasts, we will dive deeper into startups in the Indian Business Sector. If there is any feedback on this podcast or questions for the next set of episodes, please do share as a comment below or tweet us at @Accel_India

Robert Preville, founder and CEO of KWIPPED, which enables rentals and leasing of specialized equipment, tells Karen Webster why digital and standardization can lead to more revenue for suppliers. This installment of the “Topic TBD” podcast series from PYMNTS looks at whether the so-called sharing economy can apply to the gear vital to such operations as labs, oil rigs, doctors’ offices and farms.

Robert Preville, founder and CEO of KWIPPED, which enables rentals and leasing of specialized equipment, tells Karen Webster why digital and standardization can lead to more revenue for suppliers. This installment of the “Topic TBD” podcast series from PYMNTS looks at whether the so-called sharing economy can apply to the gear vital to such operations as labs, oil rigs, doctors’ offices and farms.

In this episode we talk to George Brown, Jr., Associate Director at the Institute for the Study of Business Markets.

Learn how Spot Buy is changing the game for procurement organizations looking to manage tactical and tail-spend.  Amina Anderson hosts this lively conversation with Spot Buy experts from around the globe including James Tucker from North America, Richard Downs from Europe, and Damian Edelberg from Latin America.  Spot Buy provides instant content for an amazing user experience with procurement controls for compliant buying.

Today we are spotlighting Sky Kelley of Avisare. Avisare is committed to creating a B2B ecosystem where everyone from the solopreneur to the 100-person company can grow their business. This episode is powered by BetaList.com, where you can discover tomorrow's startups today and Make in LA, empowering you and your business by making hardware not hard. Connect with us at wearelatech.com/podcast and tweet @WeAreLATech and @EspreeDevora. What is Your Ask From the Community? If you're in the B2B business, please join our free platform.

http://www.proformative.com/ Contact us at marketing@proformative.com.It's time to improve your marketing ROI. Let us market your solution to 600,000+ CFOs, Treasurers, Controllers and other corporate finance executives. Proformative's marketing solutions - B2B Marketplace, webinars, white papers & case studies download, podcasts etc. will help you to execute your integrated digital strategies.Should your company consider investing in Proformative's thought leadership and demand generation programs? Absolutely! And here is why.With an audience growing rapidly towards a million corporate finance leaders, Proformative offers an innovative knowledge-sharing platform used by corporate finance, accounting and treasury executives.  It is the most advanced thought leadership and demand generation platform for companies that are looking to reach CFOs, Treasurers and other decision-makers with the right message at the time, and at the right cost.http://s3.amazonaws.com/Podcast-Files/Build+your+demand+generation+program+Proformative+your+avenue+to+600.000+CFOs.mp4

http://www.proformative.com/ Contact us at marketing@proformative.comReach 600,000+ corporate finance executives with Proformative's  B2B Marketplace and other marketing solutions.Should your company consider investing in Proformative's thought leadership and demand generation programs? Absolutely! And here is why.With an audience growing rapidly towards a million corporate finance leaders, Proformative offers an innovative knowledge-sharing platform used by corporate finance, accounting and treasury executives.  It is the most advanced thought leadership and demand generation platform for companies that are looking to reach CFOs, Treasurers and other decision-makers with the right message at the time, and at the right cost.http://s3.amazonaws.com/Podcast-Files/Reach+600000+corporate+finance+executives+with+Proformative+B2B+Marketplace.mp4