Podcasts about Social Blade

Happy Valentine's Day Weekend! Need to Outperform Your Competitors in 2026? Favour Obasi-ike, MBA, MS delivers an insightful masterclass on outperforming your competition through applied and actionable SEO marketing tactics. The discussion covers the critical distinction between direct and indirect competitors, strategic approaches to competitive analysis using tools like SimilarWeb.com and SparkToro.com, and the importance of focusing on long-term performance over short-term rankings.Favour emphasizes the value of understanding customer intent, the difference between pre-purchase and post-purchase behavior, and how to leverage both Google search and social media platforms like Instagram for comprehensive market visibility. The session includes live Q&A with participants discussing real-world challenges in SEO strategy, website validation, and go-to-market approaches for startups in niche markets.Book SEO Services | Quick Links for Social Business>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksDetailed TimestampsIntroduction & Topic Overview00:00 - 02:02 - Opening: Outperform competitors with applied search everywhere optimization (SEO marketing tactics)02:02 - 03:10 - Understanding your competitors: National, international, local, and regional competitionDirect vs. Indirect Competitors03:10 - 04:46 - Defining direct and indirect competitors in your market04:46 - 06:17 - Market share dynamics and competitive positioningPractical Example: Flower Business Case Study06:17 - 09:13 - Using a Valentine's flower business as a practical example09:13 - 11:47 - Time-based pricing strategies and customer behavior patterns11:47 - 14:22 - Applying competitive insights to pricing and positioningSEO Strategy & Competitive Analysis14:22 - 17:35 - Understanding competitor strengths and weaknesses17:35 - 20:48 - Using competitive intelligence for content strategy20:48 - 23:19 - Keyword research and search intent analysisTools & Resources for Competitive Research23:19 - 25:42 - Introduction to SimilarWeb, SocialBlade, and SparkToro25:42 - 27:58 - Cost-effective alternatives for competitive analysis27:58 - 30:16 - Building long-term visibility through strategic toolsLive Q&A Session Begins•30:16 - 31:02 - Mohsen introduces himself: Software engineer starting a startup in the tattoo field31:02 - 32:34 - Question: How to approach SEO when there's no competition in your field?Google vs. Instagram Strategy Discussion32:34 - 35:05 - Why Google is the most unsaturated platform for search-based marketing35:05 - 37:15 - Instagram as a feed-based platform vs. Google as intent-based search37:15 - 40:30 - Pre-purchase vs. post-purchase intent: Amazon vs. YouTube analogyWebsite Validation & Trust Building40:30 - 43:12 - The importance of having a website for business credibility43:12 - 45:38 - Off-page SEO: Connecting Instagram to your website45:38 - 48:05 - Building relationship models across platformsAdvanced SEO Tactics48:05 - 50:21 - Running ads effectively: Brand awareness before advertising spend50:21 - 52:47 - Understanding audience targeting and customer journey mapping52:47 - 54:26 - Closing remarks and how to stay connected on ClubhouseFrequently Asked Questions (FAQs)1. What is the difference between direct and indirect competitors?Direct competitors are businesses that offer the same products or services within your niche or market. They target the same customer base and operate in similar ways. For example, if you sell red roses, other florists selling red roses are your direct competitors.Indirect competitors are businesses that offer different products or services but satisfy the same customer need or compete for the same market share. Using the flower example, supermarkets and farmer's markets selling flowers would be indirect competitors to a specialized florist.2. How do I find out who my competitors are?Favour recommends using several competitive analysis tools:SimilarWeb: For website traffic and audience insightsSocialBlade: For social media analytics and competitor trackingSparkToro: For audience intelligence and content discoveryYou can also identify competitors by searching for your target keywords on Google and seeing which businesses rank for those terms. Consider both national, international, local, and regional competitors depending on your market scope.3. Should I focus on Google or Instagram for my business?According to Favour, Google is the most unsaturated platform because it's based on search intent—people actively looking for specific solutions. Instagram is a feed-based platform better suited for brand awareness and showcasing visual results (before/after transformations, product demonstrations).Best approach: Use both strategically. Google captures pre-purchase intent (people researching solutions), while Instagram provides post-purchase validation and builds brand awareness. Having a website connected to your Instagram profile adds credibility and improves your off-page SEO.4. What's more important: ranking or performance?Favour emphasizes that performance is more important than ranking. Rankings fluctuate constantly (like stock prices or gas prices), but performance focuses on long-term outcomes:How quickly can you serve customers?What value do you provide beyond just appearing in search results?Can customers find your information when they need it?Anyone can rank with AI-generated content today, but what makes your business different is the experience, speed, and value you deliver to customers.5. How do I approach SEO if I have no competition in my field?When you're in a niche market with little to no competition, Favour suggests:Reverse engineer your success: If you're getting traction on Instagram, create corresponding website content (10 Instagram posts = 10 website articles)Focus on search volume: Research if there's search demand on Google for your servicesBuild credibility: Having a website validates your business more than social media aloneCreate content ecosystems: Connect your social media to your website through embedding posts and cross-linking6. Why is having a website important if I already have Instagram?A website provides business validation and credibility. As Favour's example illustrated: if three businesses offer the same service but only one has a website, customers will trust the one with a website because it demonstrates investment in human resources, infrastructure, and long-term commitment.Additionally, a website enables off-page SEO—when your Instagram links to your website, you're building relationship models between platforms that improve your overall search visibility.7. What is pre-purchase vs. post-purchase intent?Pre-purchase intent: Customers researching before buying (e.g., reading Amazon reviews, comparing products on Google)Post-purchase intent: Customers who already bought and need guidance (e.g., watching YouTube tutorials on how to use an air fryer they purchased)Understanding this distinction helps you create appropriate content for each stage of the customer journey. Google and review sites capture pre-purchase intent, while platforms like YouTube and Instagram serve post-purchase needs.8. Should I run ads if people can't find my business organically?Favour advises: Don't run ads first if people can't find you organically. If the answer to "Will they find my business without ads?" is no, then focus on building organic visibility first through SEO and content creation.If people can already find you organically, then running ads becomes more cost-effective because you're amplifying existing brand awareness rather than starting from zero.9. What are applied SEO marketing tactics?Applied SEO refers to search everywhere optimization—not just optimizing for Google, but creating a comprehensive presence across all platforms where customers might search:Google searchInstagram searchYouTube searchSocial media platformsReview sitesLocal directoriesIt's about understanding customer behavior across multiple touchpoints and ensuring your business is discoverable wherever customers are looking.Additional Resources MentionedSimilarWeb: Competitive website analyticsSocialBlade: Social media statistics and trackingSparkToro: Audience research and insightsChatGPT: AI content generation tool (mentioned in context of ranking vs. performance)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to talk about buying monetized YouTube channels, how to do it, and what you got to watch out for. This way you can get a channel that's already got subscribers and all kinds of good stuff that can come from it, but you can get scammed. So listen carefully and take good notes! Screw The Commute Podcast Show Notes Episode 1054 How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Training Center - https://imtcva.org/ Higher Education Webinar – https://screwthecommute.com/webinars See Tom's Stuff – https://linktr.ee/antionandassociates 00:23 Tom's introduction to Buying YouTube Channels 01:34 Monetized channel are for sale 03:36 Social Blade will show you a lot about the channel 06:07 Make sure you ask a LOT of questions Entrepreneurial Resources Mentioned in This Podcast Higher Education Webinar - https://screwthecommute.com/webinars Screw The Commute - https://screwthecommute.com/ Screw The Commute Podcast App - https://screwthecommute.com/app/ Screw The Commute Podcast Producer - https://screwthecommute.com/larryguerrera/ College Ripoff Quiz - https://imtcva.org/quiz Know a young person for our Youth Episode Series? Send an email to Tom! - orders@antion.com Have a Roku box? Find Tom's Public Speaking Channel there! - https://channelstore.roku.com/details/267358/the-public-speaking-channel How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Retreat and Joint Venture Program - https://greatinternetmarketingtraining.com/ This is the shopping cart system Tom uses! Kartra - https://screwthecommute.com/kartra/ Copywriting901 - https://copywriting901.com/ Become a Great Podcast Guest - https://screwthecommute.com/greatpodcastguest Training - https://screwthecommute.com/training Disabilities Page - https://imtcva.org/disabilities/ Tom's Patreon Page - https://screwthecommute.com/patreon/ Tom on TikTok - https://tiktok.com/@digitalmultimillionaire/ Email Tom: Tom@ScrewTheCommute.com Internet Marketing Training Center - https://imtcva.org/ Related Episodes Encrypted Apps - https://screwthecommute.com/1052/ Thumbnail Cycling - https://screwthecommute.com/1053/ More Entrepreneurial Resources for Home Based Business, Lifestyle Business, Passive Income, Professional Speaking and Online Business I discovered a great new headline / subject line / subheading generator that will actually analyze which headlines and subject lines are best for your market. I negotiated a deal with the developer of this revolutionary and inexpensive software. Oh, and it's good on Mac and PC. Go here: http://jvz1.com/c/41743/183906 The Wordpress Ecourse. Learn how to Make World Class Websites for $20 or less. https://screwthecommute.com/wordpressecourse/

Este episodio proviene de la transcripción de un video de YouTube del canal "GabiFlorensa - ¿Qué es y Cómo funciona SOCIALBLADE 2025? ➜ Ver métricas y cuánto ganan YouTubers, Influencers, etc.", que explica el funcionamiento de Social Blade. El presentador, Gaby Florencia, describe cómo esta plataforma permite analizar métricas de canales de YouTube y otras redes sociales como Twitch, Facebook e Instagram. A través de ejemplos con youtubers famosos, demuestra la capacidad de la herramienta para mostrar suscriptores, visualizaciones, estimaciones de ganancias y proyecciones de crecimiento. Además, el video resalta características como la comparación de canales y la visualización de rankings globales por categoría o país, enfatizando que, aunque la plataforma ha evolucionado para incluir opciones premium y anuncios, sigue siendo una herramienta valiosa para el análisis de estadísticas de influencers. https://socialblade.com/ https://en.wikipedia.org/wiki/Social_Blade https://www.youtube.com/watch?v=EkutHY3eSPY Newsletter Marketing Radical: https://borjagiron.com/newsletter Vídeo YouTube: https://www.youtube.com/watch?v=PXRhezdQGOEConviértete en un seguidor de este podcast: https://www.spreaker.com/podcast/marketing-digital--2659763/support.

Este episodio proviene de la transcripción de un video de YouTube del canal "GabiFlorensa - ¿Qué es y Cómo funciona SOCIALBLADE 2025? ➜ Ver métricas y cuánto ganan YouTubers, Influencers, etc.", que explica el funcionamiento de Social Blade. El presentador, Gaby Florencia, describe cómo esta plataforma permite analizar métricas de canales de YouTube y otras redes sociales como Twitch, Facebook e Instagram. A través de ejemplos con youtubers famosos, demuestra la capacidad de la herramienta para mostrar suscriptores, visualizaciones, estimaciones de ganancias y proyecciones de crecimiento. Además, el video resalta características como la comparación de canales y la visualización de rankings globales por categoría o país, enfatizando que, aunque la plataforma ha evolucionado para incluir opciones premium y anuncios, sigue siendo una herramienta valiosa para el análisis de estadísticas de influencers. https://socialblade.com/ https://en.wikipedia.org/wiki/Social_Blade https://www.youtube.com/watch?v=EkutHY3eSPY Newsletter Marketing Radical: https://borjagiron.com/newsletter Vídeo YouTube: https://www.youtube.com/watch?v=PXRhezdQGOEConviértete en un seguidor de este podcast: https://www.spreaker.com/podcast/marketing-digital--2659763/support.

In this episode of The Higher Standard, Chris welcomes longtime friend and digital strategist Jeff Fargo into the freshly minted Black Crown Studios—and it's not just a tour, it's a masterclass in podcasting authenticity. The two chop it up over everything from DIY sound treatment and the obsessive details of studio design to how podcasting unexpectedly hijacked both their lives. But don't let the good vibes fool you. Jeff comes with receipts—calling out fake engagement, bought followers, and the darker side of podcasting's growth hacks. If you've ever wondered how to spot a real digital presence from a rented Lambo flex, this one's for you.➡️ But this isn't just a roast session—it's a revealing look into the heart of real content creators. Chris and Jeff break down everything from fatherhood and financial freedom to algorithm secrets and viral hits, like Jeff's 8.3 million–view clip on Vegas strip clubs. You'll hear Jeff drop gems on how to use Social Blade, why brand trust is everything, and why he believes podcast growth is like compound interest. Add in Saied's silent sniper contributions and a whole lot of witty one-liners, and you've got yourself a high-value hangout with two guys who give a damn—and aren't afraid to say it.

YouTube has introduced a new feature called A-B thumbnail testing, which allows creators to upload up to three thumbnails and test which one performs better. This feature helps creators determine the visual direction that works best for their brand. YouTube is also rolling out the For You shelf, which recommends videos from a channel that the algorithm thinks the viewer would be interested in. This feature enhances discoverability and improves user experience. Additionally, three tools for creators were discussed: ViewStats.com, a competitor to Social Blade for tracking channel views; Claude.ai, a tool for generating titles and descriptions; and Chat GPT, a tool for brainstorming ideas.TakeawaysYouTube has introduced A-B thumbnail testing, allowing creators to test multiple thumbnails and determine which one performs better.The For You shelf on YouTube recommends videos from a channel that the algorithm thinks the viewer would be interested in, enhancing discoverability and improving user experience.Three useful tools for creators are ViewStats.com, Claude.ai, and Chat GPT.ViewStats.com is a competitor to Social Blade for tracking channel views.Claude.ai is a tool for generating titles and descriptions.Chat GPT is a tool for brainstorming ideas.

In this episode Chalene Johnson, addresses the issue of fake social media clout and how it's affecting real entrepreneurs. Discover why authenticity matters and learn how to spot phony follower counts and engagement. Get tips on using tools like Social Blade to verify social media profiles and hear why paying for guest spots under false pretenses can damage your reputation. It's all about keeping it real, building genuine connections, and growing your business the right way. Watch this episode on YouTube!! Check out InstaClubHub!!  For $7! Go to InstaClubHub.com/Trial Related Episodes: STOP Doing These 7 Things On INSTAGRAM For More Followers + Views Watch Listen 7 Things You Must NOT Do To Grow On Instagram in 2024 Watch Listen Useful Tools: Social Blade Not Just Analytics   Related Links The Ultimate Guide to Instagram Hashtags, SEO, and Keywords! Instagram Banned Hashtags Checker Use the service we use to grow our email list, create custom flows, sales funnels and take care of our customers every day

The biggest stories May 29th, 2024. Timestamps: 1:00 MrBeast launches new website that dives into detailed stats on any YouTube channel 5:40 Influencer Grace Beverly penalised in “landmark ruling” for influencer marketing Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg  Subscribe to our weekly Substack: https://centennialworld.substack.com/  Join our Geneva home: https://links.geneva.com/invite/7eb23525-9259-4d59-95e3-b9edd35861a5  Follow us on Instagram: https://www.instagram.com/infinitescrollpodcast/ Follow our publication: https://www.instagram.com/centennialworld/  Follow Lauren on Instagram: https://www.instagram.com/laurenmeisner_/   

Welcome, everyone, to another episode of the Niche Pursuits News Podcast, where Spencer and Jared offer an overview of the week in news related to SEO, AI, and Google. As is usually the case, this was a news-heavy week, especially in terms of AI.  They kicked the episode off by talking about Google's O/I event, where the company revealed everything it has been working on, much of it revolving around AI. The biggest announcement was that SGE has now been renamed AI Overviews, which will be available to users in the US immediately. What's the full impact of these AI Overviews? How often do they show up in search results? Does the change in name mean it's going to work differently? AI was definitely the theme of the presentation, but how does Google's offer measure up with that of OpenAI? Jared highlighted information about AI Overview as it relates to publishers and content creators. What interesting (and promising) data did he share?  And what happens if you don't want Google to use your information for its AI results? Why does Spencer call this a “frustrating state of affairs?” Is this really what users want? And is anyone fighting for small, independent publishers? Moving along, Spencer and Jared talk about their Shiny Object Shenanigans. Spencer talks about his experiment getting Reddit traffic.  He shares a bit of his strategy, talks about Reddit and RPMs, and his efforts to join Mediavine's Journey program. When it's Jared's turn, he talks about growing his Facebook page, his current cost per like, his cost per lead, and his plans for video ads. Moving along to the Weird Niche Site portion of the podcast, Spencer breaks all the rules (which is okay, because he also makes them) and reveals a weird YouTube channel, Tiny Cakes.  With more than 6 million subscribers, their videos are getting millions and millions of views. According to Social Blade, the site has received 960 million lifetime views, he and Jared talk about the thumbnails,  Jared shares the site Famous For A Day, which allows you to hire a paparazzi for the day. He talks about the packages available on the site, whether this is real or a prank, and how it might be used by people. He also talks about the keywords it's ranking for and potential marketing techniques it's using. And that concludes another episode of the Niche Pursuits News Podcast. We hope you're feeling more informed about recent events in Google's sphere and feel inspired by the side hustles and weird sites and channels we covered. See you next Friday! Ready to join a niche publishing mastermind, and hear from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Web scraping 101! Dive into the world of web scraping with Scott and Wes as they explore everything from tooling setup and navigating protected routes to effective data management. In this Tasty Treat episode, you'll gain invaluable insights and techniques to scrape (almost) any website with ease. Show Notes 00:00 Welcome to Syntax! 03:13 Brought to you by Sentry.io. 05:00 What is scraping? Socialblade. 08:01 Examples of past scrapers. Canadian Tire. 10:06 Cloud app downloader. 16:13 Other use cases. 16:58 Scraping 101. 17:28 Client Side. 19:08 Private API. Proxyman. 22:40 Server rendered. 23:27 Initial state. 24:57 What format is the data in? Google Puppeteer Extension. 27:08 Working with the DOM. 27:12 Linkedom npm package. 29:02 querySelector everything. 31:28 How to find the elements without classes. 34:08 Use XPath selectors for select by word. 34:53 Make them as flexible as you can. Classes change! 35:10 AI is good at this! 36:26 File downloading. 38:20 Working with protected routes. Proxyman. 40:41 Programatically retrieve authentication keys because they are short-lived. Fetch Cookie. 43:20 Deal-breakers. Mechanical Turk. 44:58 What happened with Amazon? Uniqlo Self-Checkout 46:42 Wes' portable refrigerator utopia. 47:25 Sick Picks & Shameless Plugs. Sick Picks Scott: KeyboardCleanTool. Wes: Yabai. Shameless Plugs Scott: Syntax on YouTube Hit us up on Socials! Syntax: X Instagram Tiktok LinkedIn Threads Wes: X Instagram Tiktok LinkedIn Threads Scott:X Instagram Tiktok LinkedIn Threads Randy: X Instagram YouTube Threads

El benchmarking es una poderosa herramienta empresarial que permite a las organizaciones evaluar su desempeño comparándose con otros competidores de la industria. Al comprender cómo otras empresas operan y logran el éxito, las compañías pueden identificar áreas de mejora y desarrollar estrategias para impulsar su propio negocio. Para sacar provecho de esto, en este episodio contamos con el conocimiento de Andrés Pérez, que es emprendedor, experto en marketing y consultor con más de 7 años de experiencia. Además cuenta con más de 2 años como profesor universitario en marketing e investigación de mercados. “Primero, el benchmarking es una manera de identificar oportunidades que otros podrían haber visto antes que uno. Segundo, nos permite buscar un diferenciador. Si no tengo un punto de referencia de mi competencia no podré diferenciarme. Además puedo ver en qué están fallando, qué están haciendo bien y, a partir de ahí, generar una oferta mucho mejor que la de ellos”, comenta nuestro invitado. En un mercado saturado con opciones similares, destacar y captar la atención del consumidor se vuelve fundamental para el éxito a largo plazo. Aquí radica la importancia de desarrollar un diferenciador único que nos permita sobresalir entre la multitud. “El diferenciador puede estar en el producto, en la manera en que se promociona, en el servicio al cliente, etc. La idea principal es ver qué las personas están valorando de lo que ofrece la competencia, porque ahí es donde hay que enfocarse para entregarle lo mismo de manera diferente o mejor”, recalca nuestro especialista. Existen varios métodos efectivos para estudiar a la competencia y comprender mejor su posición en el mercado. Los mismos nos ayudan a desarrollar estrategias sólidas y tomar decisiones informadas. “Tratamos de ir a la base y entender al cliente y a su percepción de atributos de calidad, vivir la experiencia de compra y revisar las reviews que determinen esos estándares de calidad. Así vamos a saber qué es lo que valoran los clientes. No se trata de pasos, sino de desglosar la percepción de cada consumidor al que queremos llegar para saber por qué va a comprar nuestro producto”, aclara Andrés. En este sentido, nuestro invitado subraya la importancia de mantener un contacto de persona a persona. “Debemos hablar como mínimo con 3 personas para determinar qué ajustes necesita el producto. El ideal son aproximadamente 12 personas para hacerte una idea general. Me siento a hablar con personas hasta que pueda repetir la información, es decir, hasta que pueda anticipar a la persona para saber qué es lo que piensa y cómo entiende ciertos conceptos”, describe. A ello se le suman las herramientas automatizadas, como Semrush, “que nos ayuda a entender el posicionamiento de nuestros competidores en los buscadores, qué palabras clave utilizan, etc.”, explica nuestro invitado, y agrega: “Social Blade lo utilizamos para medir el engagement y las interacciones con sus redes sociales y canales digitales, y usamos muchísimo la biblioteca de anuncios de Meta”. Tal como lo dice la palabra, el benchmarking viene de la mano con el marketing y ambas materias exigen a las empresas realizar constantes procesos de investigación, monitoreo y ensayo y error. “La clave es enfocarse en analizar a las personas que están disgustadas con ese servicio o producto y ahí está la clave para que yo me pueda diferenciar”, remata nuestro especialista. Instagram: @otroandresperez

I am bursting with excitement as I share the magic of Christmas through my children's eyes and reveal the success of our recent Micro-Offer Virtual Accelerator.   Listen in as I discuss how this three-day intensive bootcamp has empowered amazing coaches globally to create their converting Micro-Offer.   I emphasize the critical importance of understanding your market's needs and tailoring your offerings accordingly to prevent trying to force a square peg into a round hole. I also share seven practical ways to tune into your market and provide them exactly what they need, making sales a breeze.   Learn about how to utilize tools like Social Blade and Amazon, as well as Facebook groups to conduct effective market research. Discover how to use these platforms to gather information about your ideal clients' struggles and desires, and how to use this language in your sales and messaging strategy.   I assure you that using these techniques will have your potential clients feeling understood and eager to buy your products or services. Join me in this insightful conversation that could revolutionize your approach to sales.   You can join the Workshop here

Scopri se uno YouTuber compra visualizzazioni e like! Sono Giorgio Minguzzi, temporary marketing manager, e ti svelerò come individuarle gli youtuber che utilizzano pratiche scorretto come l'acquisto di like, commenti, follower e visualizzazioni. Utilizzando YouTube e SocialBlade.com, imparerai anche tu a rilevare tutti i segnali sospetti senza più prendere fregature. Risparmia tempo e denaro quazie a questo episodio ed iscriviti per altri consigli!Note: https://www.merita.biz/346✳️ LinkTree

Hey My Friend! Just wanted to share with you some of the resources that our out there for you when you start to create your youtube channel. The online world is AWESOME! Take a look and click away! It's a world of abundance out there! Take a look! Here We Go!  _________________________ Music for Videos! FREE: https://studio.youtube.com/channel/UCwxrAEqzlyszIZ9qwLJ7BKg/music Also Free: https://soundcloud.com/savfk Not So Free: https://artlist.io/   Great Resource For Freelancers To Help You Create Your Videos! Online Jobs PH: https://www.onlinejobs.ph/myaccount   Stats About Youtube Videos! Social Blade: https://socialblade.com/   Bonus Sites! Pexels: https://www.pexels.com/ Pixabay: https://pixabay.com/  

This is Garrison Hardie with your CrossPolitic Daily Newsbrief, for Wednesday, February 22nd, 2023. Fight Laugh Feast Conference - Ark Encounter This year, our Fight Laugh Feast Conference is at the Ark Encounter in Kentucky on The Politics of Six Day Creation. The politics of six day creation is the difference between a fixed standard of justice and a careening standard of justice, the difference between the corrosive relativism that creates mobs and anarchy and the freedom of objectivity, truth, and due process. The politics of six day creation establishes the authority and sufficiency of God’s Word for all of life: from what is a man or a woman, when does human life begin, and how is human society best organized? Come hear Ken Ham, Pastor Doug Wilson, Dr. Ben Merkle, Dr. Gordon Wilson, me and more, and of course a live CrossPolitic show! Mark your calendars for October 11th-14th, as we fight, laugh, and feast, with beer & psalms, our amazing lineup of speakers, our Rowdy Christian Merch, and a Sabbath Feast to wrap up the occasion. Maybe an infant baptism while we’re at it? https://redstate.com/bobhoge/2023/02/21/retailers-to-shut-down-over-800-big-box-stores-as-inflation-anemic-sales-and-interest-rates-create-perfect-storm-n706431 Retailers to Shut Down Over 800 Big-Box Stores as Inflation, Anemic Sales and Interest Rates Create Perfect Storm The retail world continues its downward spiral, as holiday sales failed to meet expectations and wary consumers are keeping their wallets in their pockets due to rampant inflation and soaring interest rates. While 2022 Christmas holiday sales did increase from the prior year; it’s just that expectations were primed for an even higher increase after two years of the pandemic. The end result: over 800 big-box stores are slated to shut down across the country in 2023. Bed Bath & Beyond, Walmart, Gap, and Party City are among the big names who will be downsizing. Bath & Beyond, which narrowly escaped bankruptcy proceedings earlier this month, is the biggest loser, aiming to cut its number of stores to 480 when it once had over 1,500 locations. At least 416 stores have been identified for closure, along with all 65 of its locations in Canada. Thirty-five will close in California alone. Next up is homegoods outlet Tuesday Morning, which will close 265 stores as it struggles to survive through bankruptcy proceedings. Once again, California will be hardest hit, with 30 stores shutting their doors. Macy’s, Big Lots, JCPenny, and even Amazon Fresh grocery stores also have plans to shutter locations. What’s going on here? CNBC explains: For retailers, the shopping season’s results reflect the challenges ahead. As Americans continue to pay higher prices for groceries, housing and more month after month, they are racking up credit card balances, spending down savings and having fewer dollars for discretionary spending. Plus, retailers are following years of extraordinary spending. During the Covid pandemic, Americans fought boredom and used stimulus checks by buying loungewear, throw pillows, kitchen supplies, home theater systems and more. Party City, the ubiquitous entertainment supply chain, has filed for bankruptcy and is in the process of auctioning off many of its leases. NJBIZ reports: A month after filing for Chapter 11 bankruptcy protection, Party City Holdco Inc. is looking to shrink its retail footprint as part of an expedited financial restructuring. In a Feb. 16 filing with U.S. bankruptcy court, the Woodcliff Lake-based operator of 800-plus stores said it is working with A&G Real Estate Partners to auction off leases for 12 underperforming locations in six states. In coming weeks, additional lease auctions will follow, with the total number of closures depending on the outcome of ongoing negotiations with landlords, according to A&G. Unfortunately, this is not a new trend. CVS, Rite-Aid, Kroger, Nordstrom, and Best Buy have also been quietly culling their stores over the last several years. Another factor: many locations are closing simply because they’re not safe to operate as lax laws and woke prosecutors have turned many spots into virtual free-for-alls for organized shoplifters. https://nypost.com/2023/02/21/border-patrol-begs-for-help-after-record-migrant-surge-from-canada/ Border Patrol now begs for help to stop 800% surge of migrants sneaking in from Canada The Border Patrol is begging agents to volunteer in the north after a staggering nearly-850% surge of mostly-Mexican migrants illegally crossing into the US from Canada. The agency’s Swanton Sector in Vermont — covering parts of upstate New York and New Hampshire — requested a “quick turnaround” of agents from the already overwhelmed southern border to make their way north to volunteer for at least a month starting next week. Help is needed to control the “strain caused by the surge” of “primarily Mexican migrants with no legal documents,” Swanton’s Chief Patrol Agent Robert Garcia wrote in a memo obtained this week by Fox News. “Due to the increased numbers, stations are task saturated with processing large groups, which has contributed” to more migrants being able to slip into the country, the memo notes. The request came a week after Garcia reported that crossings had reached “historic highs” — even as temperatures plummet to deadly lows of minus-four degrees. His sector said that the current fiscal year — which started in October — “demonstrates an approximate 846% increase in encounters and apprehensions compared to the same period” in the previous year. In fact, the first four months of the current fiscal year have seen more encounters than the whole of the previous two years combined. Last month, agents recorded 367 apprehensions and encounters — more than the total of the past 12 Januarys combined, which was 344. The desperate conditions in the south have also seen a steady flow of agents transferred there from the north, creating part of the “vulnerability,” Clem said He blamed electronic travel authorization for allowing migrants to travel “basically visa-free” from Mexico to Canada. The Swanton sector has seen families with young kids, even infants, crossing, and late last year provided life-saving aid in separate incidents in Vermont and upstate New York, Garcia said. https://thepostmillennial.com/don-lemon-to-undergo-formal-training-after-sexist-remarks-about-nikki-haley-will-be-back-on-cnn-wednesday?utm_campaign=64487 Don Lemon to undergo 'formal training' after sexist remarks about Nikki Haley, will be back on CNN Wednesday Don Lemon is set to return to the air on Wednesday after beign removed from CNN This Morning over sexist comments he made about Republican presidential candidate Nikki Haley's age. https://twitter.com/i/status/1626263301758898176 - Play Video The longtime host will reportedly be taking part in "formal training" to help him understand why what he said was wrong. According to Brian Stelter, CNN CEO Chris Licht sent a memo to staff on Monday outlining the situation. Lemon said in a tweet: The reference I made to a woman’s “prime” this morning was inartful and irrelevant, as colleagues and loved ones have pointed out, and I regret it. A woman’s age doesn't define her either personally or professionally. I have countless women in my life who prove that every day. Smart Pricing Table: Do you own a business and write a lot of proposals? If so, you should check out SmartPricingTable.com. Smart Pricing Table allows you to create quick and accurate proposals; and it's loaded with features like recurring fees, quantities and line item upsells. When your prospect is ready, they can e-sign and you're off to the races. Visit SmartPricingTable.com and mention Cross Politic to get 25% off your first 2 months https://thepostmillennial.com/project-veritas-hemorrhages-twitter-followers-after-release-of-founder-james-okeefe?utm_campaign=64487 Project Veritas HEMORRHAGES Twitter followers after release of founder James O'Keefe On Monday, Project Veritas lost over 80,000 followers on social media after it was announced company founder James O'Keefe was removed from the organization, which he founded in 2011, after the board placed him on paid leave earlier in February. According to Social Blade, a social media analytics website, the live tally as of 4:30 pm showed Project Veritas had lost almost 80,000 followers on Twitter. Since February 16, on YouTube, Project Veritas has lost over 10,000 followers. A February 6 memo leaked from 16 Project Veritas employees detailed their problems with the news organization's founder and claimed he exhibited "cruel behavior." "James has become a power drunk tyrant and he is exactly who he pontificates on who we should be exposing," wrote one of the employees. Initial reporting on Monday from Neil McCabe of OAN claimed O'Keefe had resigned. Later, RC Maxwell from Project Veritas said O'Keefe was in fact removed from his role as CEO by the Board.

This is Garrison Hardie with your CrossPolitic Daily Newsbrief, for Wednesday, February 22nd, 2023. Fight Laugh Feast Conference - Ark Encounter This year, our Fight Laugh Feast Conference is at the Ark Encounter in Kentucky on The Politics of Six Day Creation. The politics of six day creation is the difference between a fixed standard of justice and a careening standard of justice, the difference between the corrosive relativism that creates mobs and anarchy and the freedom of objectivity, truth, and due process. The politics of six day creation establishes the authority and sufficiency of God’s Word for all of life: from what is a man or a woman, when does human life begin, and how is human society best organized? Come hear Ken Ham, Pastor Doug Wilson, Dr. Ben Merkle, Dr. Gordon Wilson, me and more, and of course a live CrossPolitic show! Mark your calendars for October 11th-14th, as we fight, laugh, and feast, with beer & psalms, our amazing lineup of speakers, our Rowdy Christian Merch, and a Sabbath Feast to wrap up the occasion. Maybe an infant baptism while we’re at it? https://redstate.com/bobhoge/2023/02/21/retailers-to-shut-down-over-800-big-box-stores-as-inflation-anemic-sales-and-interest-rates-create-perfect-storm-n706431 Retailers to Shut Down Over 800 Big-Box Stores as Inflation, Anemic Sales and Interest Rates Create Perfect Storm The retail world continues its downward spiral, as holiday sales failed to meet expectations and wary consumers are keeping their wallets in their pockets due to rampant inflation and soaring interest rates. While 2022 Christmas holiday sales did increase from the prior year; it’s just that expectations were primed for an even higher increase after two years of the pandemic. The end result: over 800 big-box stores are slated to shut down across the country in 2023. Bed Bath & Beyond, Walmart, Gap, and Party City are among the big names who will be downsizing. Bath & Beyond, which narrowly escaped bankruptcy proceedings earlier this month, is the biggest loser, aiming to cut its number of stores to 480 when it once had over 1,500 locations. At least 416 stores have been identified for closure, along with all 65 of its locations in Canada. Thirty-five will close in California alone. Next up is homegoods outlet Tuesday Morning, which will close 265 stores as it struggles to survive through bankruptcy proceedings. Once again, California will be hardest hit, with 30 stores shutting their doors. Macy’s, Big Lots, JCPenny, and even Amazon Fresh grocery stores also have plans to shutter locations. What’s going on here? CNBC explains: For retailers, the shopping season’s results reflect the challenges ahead. As Americans continue to pay higher prices for groceries, housing and more month after month, they are racking up credit card balances, spending down savings and having fewer dollars for discretionary spending. Plus, retailers are following years of extraordinary spending. During the Covid pandemic, Americans fought boredom and used stimulus checks by buying loungewear, throw pillows, kitchen supplies, home theater systems and more. Party City, the ubiquitous entertainment supply chain, has filed for bankruptcy and is in the process of auctioning off many of its leases. NJBIZ reports: A month after filing for Chapter 11 bankruptcy protection, Party City Holdco Inc. is looking to shrink its retail footprint as part of an expedited financial restructuring. In a Feb. 16 filing with U.S. bankruptcy court, the Woodcliff Lake-based operator of 800-plus stores said it is working with A&G Real Estate Partners to auction off leases for 12 underperforming locations in six states. In coming weeks, additional lease auctions will follow, with the total number of closures depending on the outcome of ongoing negotiations with landlords, according to A&G. Unfortunately, this is not a new trend. CVS, Rite-Aid, Kroger, Nordstrom, and Best Buy have also been quietly culling their stores over the last several years. Another factor: many locations are closing simply because they’re not safe to operate as lax laws and woke prosecutors have turned many spots into virtual free-for-alls for organized shoplifters. https://nypost.com/2023/02/21/border-patrol-begs-for-help-after-record-migrant-surge-from-canada/ Border Patrol now begs for help to stop 800% surge of migrants sneaking in from Canada The Border Patrol is begging agents to volunteer in the north after a staggering nearly-850% surge of mostly-Mexican migrants illegally crossing into the US from Canada. The agency’s Swanton Sector in Vermont — covering parts of upstate New York and New Hampshire — requested a “quick turnaround” of agents from the already overwhelmed southern border to make their way north to volunteer for at least a month starting next week. Help is needed to control the “strain caused by the surge” of “primarily Mexican migrants with no legal documents,” Swanton’s Chief Patrol Agent Robert Garcia wrote in a memo obtained this week by Fox News. “Due to the increased numbers, stations are task saturated with processing large groups, which has contributed” to more migrants being able to slip into the country, the memo notes. The request came a week after Garcia reported that crossings had reached “historic highs” — even as temperatures plummet to deadly lows of minus-four degrees. His sector said that the current fiscal year — which started in October — “demonstrates an approximate 846% increase in encounters and apprehensions compared to the same period” in the previous year. In fact, the first four months of the current fiscal year have seen more encounters than the whole of the previous two years combined. Last month, agents recorded 367 apprehensions and encounters — more than the total of the past 12 Januarys combined, which was 344. The desperate conditions in the south have also seen a steady flow of agents transferred there from the north, creating part of the “vulnerability,” Clem said He blamed electronic travel authorization for allowing migrants to travel “basically visa-free” from Mexico to Canada. The Swanton sector has seen families with young kids, even infants, crossing, and late last year provided life-saving aid in separate incidents in Vermont and upstate New York, Garcia said. https://thepostmillennial.com/don-lemon-to-undergo-formal-training-after-sexist-remarks-about-nikki-haley-will-be-back-on-cnn-wednesday?utm_campaign=64487 Don Lemon to undergo 'formal training' after sexist remarks about Nikki Haley, will be back on CNN Wednesday Don Lemon is set to return to the air on Wednesday after beign removed from CNN This Morning over sexist comments he made about Republican presidential candidate Nikki Haley's age. https://twitter.com/i/status/1626263301758898176 - Play Video The longtime host will reportedly be taking part in "formal training" to help him understand why what he said was wrong. According to Brian Stelter, CNN CEO Chris Licht sent a memo to staff on Monday outlining the situation. Lemon said in a tweet: The reference I made to a woman’s “prime” this morning was inartful and irrelevant, as colleagues and loved ones have pointed out, and I regret it. A woman’s age doesn't define her either personally or professionally. I have countless women in my life who prove that every day. Smart Pricing Table: Do you own a business and write a lot of proposals? If so, you should check out SmartPricingTable.com. Smart Pricing Table allows you to create quick and accurate proposals; and it's loaded with features like recurring fees, quantities and line item upsells. When your prospect is ready, they can e-sign and you're off to the races. Visit SmartPricingTable.com and mention Cross Politic to get 25% off your first 2 months https://thepostmillennial.com/project-veritas-hemorrhages-twitter-followers-after-release-of-founder-james-okeefe?utm_campaign=64487 Project Veritas HEMORRHAGES Twitter followers after release of founder James O'Keefe On Monday, Project Veritas lost over 80,000 followers on social media after it was announced company founder James O'Keefe was removed from the organization, which he founded in 2011, after the board placed him on paid leave earlier in February. According to Social Blade, a social media analytics website, the live tally as of 4:30 pm showed Project Veritas had lost almost 80,000 followers on Twitter. Since February 16, on YouTube, Project Veritas has lost over 10,000 followers. A February 6 memo leaked from 16 Project Veritas employees detailed their problems with the news organization's founder and claimed he exhibited "cruel behavior." "James has become a power drunk tyrant and he is exactly who he pontificates on who we should be exposing," wrote one of the employees. Initial reporting on Monday from Neil McCabe of OAN claimed O'Keefe had resigned. Later, RC Maxwell from Project Veritas said O'Keefe was in fact removed from his role as CEO by the Board.

This week: Spotify layoffs, TikTok Podcasts feature spotted in the wild, exclusivity deals seem to be  losing luster, and Buzzsprout launches premium subscriptions. Spotify lays off six percent of workforce.  Manuela: We start today on a dour note, but it's the largest story to happen this week and bears covering. This Monday Spotify CEO Daniel Ek announced the company is downsizing six percent of its workforce. Chief Content and Advertising Business Officer Dawn Ostroff is also leaving the company. Todd Spangler's coverage of the announcement for Variety does the math on what six percent actually means.“The layoffs will eliminate nearly 600 jobs; Spotify most recently reported having 9,800 full-time employees worldwide as of Sept. 30. The company estimated that it will incur approximately €35 million-€45 million in severance-related charges.” In the Tuesday issue of Podnews, editor James Cridland notes that in addition to the layoff announcement, Spotify's job website has removed all open full job positions. As of this writing the site only has 23 open positions, all of which are internships. From Spangler's article:  “Employees who are getting laid off will on average receive about five months' salary in severance payments, per Ek's memo. In addition, all unused vacation time will be paid out to any departing employee, and all terminated employees will be eligible for outplacement services for two months.” Ostroff was a big name behind a lot of Spotify's big-ticket podcasting acquisitions. Between her departure and the overall downsizing, this news seems to signal Spotify is down-shifting into treating podcasts like it has treated music. It's not necessarily the end of Spotify expanding into podcasting, but they likely will be focusing on expansion without owning content.  New TikTok Podcast feature appears Arielle: Last Wednesday Sydney Bradley and Dan Whateley of Business Insider published new details in the months-long windup to TikTok officially getting into podcasting. As covered as far back as the October 10th episode of The Download, there has been a breadcrumb trail of evidence the social media platform has intentions of launching some form of podcast listening application. In December of 2021 TikTok users were prompted to complete a survey gauging user interest in both listening to podcasts and creating podcasts. In May a trademark was filed for an application called TikTok Music, which listed podcasts as a form of audio that could be played in-app.  Then, this last October, Podnews got word bots associated with TikTok's parent company were spotted scraping publicly-available RSS feeds. Clearly TikTok was up to something. Now, Business Insider has discovered an unannounced feature has been added to some TikTok accounts allowing users to play video hosted on TikTok as a podcast, a distinction which allows users to browse other apps or lock their phone while the audio continues to play. This is a similar functionality to one YouTube has had for Premium subscribers for years and last year was testing enabling it for all users to promote podcasting listening in certain markets. As Bradley and Whateley's reporting suggests, once podcasts are implemented, TikTok could be primed to become a serious Spotify competitor.  Exclusivity deals lose appeal Manuela: Last Friday Tyler Aquilina , writing for Variety, published a piece that became somewhat prescient in hindsight: Circling back to the topic of podcast companies expanding by acquiring podcasts: Podcast Exclusivity Is Quickly Becoming an Outdated Strategy. From the intro of the article: “If it's still too early to declare platform-exclusive podcast deals dead as we move into 2023, it's becoming ever clearer that this business model is likely not long for this world.” Aquilina's piece presents several data points suggesting the exclusive podcast strategy, most typified by Spotify acquisitions in recent years, is falling out of favor. The article cites reported frustrations from producers who signed big-name deals and went exclusive, including the Obamas choosing not to renew their exclusivity deal with Spotify last year.  One interesting data point is that of the Rogan Twitter Bump, the short-term engagement boost relatively smaller guests on The Joe Rogan Experience get in the week after appearing on the podcast. According to data collected from Social Blade by The Verge, JRE guests with fewer than 500,000 Twitter followers started to experience far smaller influxes of new followers starting December 2020, the month JRE went Spotify-exclusive. Conversely, podcasts that leave exclusivity to wide release are reporting more success in open podcasting. Aquilina reports he was given data from Acast that shows Spanish-language podcast Se Regalan Dudas has seen its listens increase 56% over their first year after leaving Spotify exclusivity. From the end of Aquilina piece: “Podcasting remains a growth business, even if that growth is decelerating. But as in any maturing market, business practices must shift with the times — and in this case, that means the walled gardens are going to start opening up soon.” Buzzsprout to implement premium subscriptions Arielle: Back on January 12th we reported on Apple launching Delegated Delivery, a feature from which several podcast hosting providers can allow their users to upload content to their Apple premium podcast from the dashboard of said host.  The initial rollout included  Blubrry, Libsyn, Triton Digital's Omny Studio, and RSS.com, with Acast, ART19 and Buzzsprout named as the next in line to get the feature in the coming months.  In a surprise twist, this week Buzzsprout announced their own premium podcast subscription offering. Dubbed Buzzsprout Subscription, the feature allows podcasts hosted on the platform to process payments from subscribers. Currently, users can choose between a Patreon-style pricing structure that gives audience members custom incentives, such as a shoutout in an episode, to a more Apple-like paywalled feed.  Revenue collected from the subscriptions can be applied to pay for Buzzsprout hosting fees or converted to cash via a Paypal transaction. As it stands, Apple Podcast Subscriptions pay out 70% of their revenue for new subscribers, with the revenue share going up to 85% payout for subscribers who have stuck around for a full year. According to Tuesday's Podnews, Buzzsprout Subscriptions is a flat 85% payout. With this new feature implementation, as well as the availability of Buzzsprout Ads, it's becoming far more difficult to think of a reason why someone hosting on Buzzsprout would need to leave their dashboard to accomplish something for their podcast elsewhere online.  Quick Hits Arielle: Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week:  AdTheorent Is Using Machine Learning To Predict Effective Inventory by Allison Schiff for AdExchanger. In which Schiff breaks down a new application that uses machine learning to score programmatic inventory based on probability the impression will lead to a desired outcome. Application of this tool to podcasting, or any media, would be incredibly interesting.  Here are the brands starting 2023 with new CMOs by Minda Smiley for MarketingBrew.  While there are no directly podcasting-related companies getting new CMOs in this article, new CMOs often mean new perspectives and interest in new channels. Don't be surprised if your kids are listening to a Chuck E Cheese branded podcast by this time next year.  P&G looks to replicate $65m success after taking media planning, buying in-house in fabric care by Julia Cannon for Digiday. A piece covering Procter & Gamble's in-house media planning and buying strategy saving millions over a year. Brands bringing things in-house means fresh eyes and direct access. More contacts overall, but direct to the people that it matters to. The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Tom Webster are the executive producers of The Download from Sounds Profitable.See omnystudio.com/listener for privacy information.

This week: Spotify layoffs, TikTok Podcasts feature spotted in the wild, exclusivity deals seem to be  losing luster, and Buzzsprout launches premium subscriptions. Spotify lays off six percent of workforce.  Manuela: We start today on a dour note, but it's the largest story to happen this week and bears covering. This Monday Spotify CEO Daniel Ek announced the company is downsizing six percent of its workforce. Chief Content and Advertising Business Officer Dawn Ostroff is also leaving the company. Todd Spangler's coverage of the announcement for Variety does the math on what six percent actually means.“The layoffs will eliminate nearly 600 jobs; Spotify most recently reported having 9,800 full-time employees worldwide as of Sept. 30. The company estimated that it will incur approximately €35 million-€45 million in severance-related charges.” In the Tuesday issue of Podnews, editor James Cridland notes that in addition to the layoff announcement, Spotify's job website has removed all open full job positions. As of this writing the site only has 23 open positions, all of which are internships. From Spangler's article:  “Employees who are getting laid off will on average receive about five months' salary in severance payments, per Ek's memo. In addition, all unused vacation time will be paid out to any departing employee, and all terminated employees will be eligible for outplacement services for two months.” Ostroff was a big name behind a lot of Spotify's big-ticket podcasting acquisitions. Between her departure and the overall downsizing, this news seems to signal Spotify is down-shifting into treating podcasts like it has treated music. It's not necessarily the end of Spotify expanding into podcasting, but they likely will be focusing on expansion without owning content.  New TikTok Podcast feature appears Arielle: Last Wednesday Sydney Bradley and Dan Whateley of Business Insider published new details in the months-long windup to TikTok officially getting into podcasting. As covered as far back as the October 10th episode of The Download, there has been a breadcrumb trail of evidence the social media platform has intentions of launching some form of podcast listening application. In December of 2021 TikTok users were prompted to complete a survey gauging user interest in both listening to podcasts and creating podcasts. In May a trademark was filed for an application called TikTok Music, which listed podcasts as a form of audio that could be played in-app.  Then, this last October, Podnews got word bots associated with TikTok's parent company were spotted scraping publicly-available RSS feeds. Clearly TikTok was up to something. Now, Business Insider has discovered an unannounced feature has been added to some TikTok accounts allowing users to play video hosted on TikTok as a podcast, a distinction which allows users to browse other apps or lock their phone while the audio continues to play. This is a similar functionality to one YouTube has had for Premium subscribers for years and last year was testing enabling it for all users to promote podcasting listening in certain markets. As Bradley and Whateley's reporting suggests, once podcasts are implemented, TikTok could be primed to become a serious Spotify competitor.  Exclusivity deals lose appeal Manuela: Last Friday Tyler Aquilina , writing for Variety, published a piece that became somewhat prescient in hindsight: Circling back to the topic of podcast companies expanding by acquiring podcasts: Podcast Exclusivity Is Quickly Becoming an Outdated Strategy. From the intro of the article: “If it's still too early to declare platform-exclusive podcast deals dead as we move into 2023, it's becoming ever clearer that this business model is likely not long for this world.” Aquilina's piece presents several data points suggesting the exclusive podcast strategy, most typified by Spotify acquisitions in recent years, is falling out of favor. The article cites reported frustrations from producers who signed big-name deals and went exclusive, including the Obamas choosing not to renew their exclusivity deal with Spotify last year.  One interesting data point is that of the Rogan Twitter Bump, the short-term engagement boost relatively smaller guests on The Joe Rogan Experience get in the week after appearing on the podcast. According to data collected from Social Blade by The Verge, JRE guests with fewer than 500,000 Twitter followers started to experience far smaller influxes of new followers starting December 2020, the month JRE went Spotify-exclusive. Conversely, podcasts that leave exclusivity to wide release are reporting more success in open podcasting. Aquilina reports he was given data from Acast that shows Spanish-language podcast Se Regalan Dudas has seen its listens increase 56% over their first year after leaving Spotify exclusivity. From the end of Aquilina piece: “Podcasting remains a growth business, even if that growth is decelerating. But as in any maturing market, business practices must shift with the times — and in this case, that means the walled gardens are going to start opening up soon.” Buzzsprout to implement premium subscriptions Arielle: Back on January 12th we reported on Apple launching Delegated Delivery, a feature from which several podcast hosting providers can allow their users to upload content to their Apple premium podcast from the dashboard of said host.  The initial rollout included  Blubrry, Libsyn, Triton Digital's Omny Studio, and RSS.com, with Acast, ART19 and Buzzsprout named as the next in line to get the feature in the coming months.  In a surprise twist, this week Buzzsprout announced their own premium podcast subscription offering. Dubbed Buzzsprout Subscription, the feature allows podcasts hosted on the platform to process payments from subscribers. Currently, users can choose between a Patreon-style pricing structure that gives audience members custom incentives, such as a shoutout in an episode, to a more Apple-like paywalled feed.  Revenue collected from the subscriptions can be applied to pay for Buzzsprout hosting fees or converted to cash via a Paypal transaction. As it stands, Apple Podcast Subscriptions pay out 70% of their revenue for new subscribers, with the revenue share going up to 85% payout for subscribers who have stuck around for a full year. According to Tuesday's Podnews, Buzzsprout Subscriptions is a flat 85% payout. With this new feature implementation, as well as the availability of Buzzsprout Ads, it's becoming far more difficult to think of a reason why someone hosting on Buzzsprout would need to leave their dashboard to accomplish something for their podcast elsewhere online.  Quick Hits Arielle: Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week:  AdTheorent Is Using Machine Learning To Predict Effective Inventory by Allison Schiff for AdExchanger. In which Schiff breaks down a new application that uses machine learning to score programmatic inventory based on probability the impression will lead to a desired outcome. Application of this tool to podcasting, or any media, would be incredibly interesting.  Here are the brands starting 2023 with new CMOs by Minda Smiley for MarketingBrew.  While there are no directly podcasting-related companies getting new CMOs in this article, new CMOs often mean new perspectives and interest in new channels. Don't be surprised if your kids are listening to a Chuck E Cheese branded podcast by this time next year.  P&G looks to replicate $65m success after taking media planning, buying in-house in fabric care by Julia Cannon for Digiday. A piece covering Procter & Gamble's in-house media planning and buying strategy saving millions over a year. Brands bringing things in-house means fresh eyes and direct access. More contacts overall, but direct to the people that it matters to. The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Tom Webster are the executive producers of The Download from Sounds Profitable.See omnystudio.com/listener for privacy information.

Logan Paul has recently got into some drama again after YouTuber Coffeezilla's three part exposé about Logan Paul's failed crypto project CryptoZoo. Despite many believing Logan to be on a redemption arc since his incident in Japan, the infamous YouTuber seems to be always involved in controversy. Do people truly change? In this episode of IMO, we discuss if cancelled influencers such as Logan Paul deserve a second chance, and how that second chance looks like. *UPDATE* It was mentioned in the podcast that Logan Paul has lost a million subscribers from this saga, this is incorrect. He has not lost or gained subscribers according to Social Blade. Sorry for the mistake. He has also now released a second video about his refund plan for CryptoZoo here: https://www.youtube.com/watch?v=hAjggQvFc20

This episode reports on the closing of 48 DDoS for hire sites, data breaches at Social Blade and an Australian email provider, and a new Facebook scam

Los servicios AWS, Discord, Shopify, Feedly, Canva, NordVPN, Buffer, Medium y Social Blade, se vieron afectados tras haber experimentado un fallo generalizado en el CDN Cloudflare este 21 de Junio, que hizo que miles de páginas y servicios online que utilizan estos servicios quedarán inaccesibles en numerosos países durante más de media hora.

Pengen jadi sultan kayak Raffi Ahmad? Kamu juga bisa. Inilah cara mendapatkan cuan dari Google Pengen jadi sultan kayak Raffi Ahmad? Kamu juga bisa. Inilah cara mendapatkan cuan dari Google Siapa yang tidak mengenal Raffi Ahmad? Salah satu selebritis papan atas di Indonesia. Kekayaannya dikumpulkan bukan hanya dari sinetron atau pembawa acara. Salah satu penghasilan dari Raffi Ahmad adalah dari YouTube. Raffi Ahmad melalui channel YouTubenya yaitu Rans Entertainment, memiliki subscriber sekitar 23 juta lebih. Berdasarkan data dari Social Blade, maka penghasilan Rans Entertainment dari YouTube selama setahun berkisar antara 326 ribu dollar sampai 5,2 juta dollar. Jika dirupiahkan dengan nilai kurs Rp 14.500 / dollar, maka penghasilan Rans Entertainment selama setahuan berkisar 4.7 milyar rupiah hingga 75,4 milyar rupiah. Menggiurkan bukan? Lalu, apakah orang biasa seperti kita bisa jadi sultan hanya mengandalkan YouTube Adsense, atau mengandalkan Google? Apalagi kalo kamu bukan artis terkenal seperti Raffi Ahmad, Deddy Corbuzier atau Atta Halilintar Tentu aja bisa. Pada era sekarang ini, teknologi semakin membuka peluang kamu yang bukan siapa-siapa, menjadi orang yang terkenal dan bahkan menjadi sultan. Salah satu caranya manfaatkan aja yang udah Google punya. IG: @uangadem YouTube: Uang Adem Website: www.uangadem.com #RaffiAhmad #CuandariGoogle #Sultan #Youtuber #RansEntertainment #YouTubeAdsense

There are a few billion options out there when you're looking to acquire media, so how do you know which ones will be worth the investment?  On today's episode, host Roland Frasier sits down to chat with Bjorn “Beez” Hendricks, founder of the https://the-business-builders-institute.mykajabi.com/ (Business Builders Institute), to talk about buying social media properties as a way to grow your business. Beez had been acquiring businesses for a while, then took Roland's EPIC Challenge, which he credits for his recent success. How does Beez identify media he'd like to acquire? He acquired a marketing firm first, and they reach out to influencers. They have a proven methodology for evaluating the influencers' engagement, numbers, and the authenticity of their audience, and approach them from there. Beez has acquired 18 properties on his own so far and 20+ with his community.  Listen in for some helpful strategies for finding and acquiring media that will help you build your brand.  IN THIS EPISODE YOU'LL LEARN: Why the iOS 14 privacy updates made social media buying even more important   How Beez and his team work with brokers when acquiring media Why you might want to acquire a Slack or a Discord group How (and why) to focus on TikTok without neglecting YouTube*- LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://www.linkedin.com/in/bjornhendricks/ (Connect with Beez on LinkedIn) https://www.instagram.com/businessbuilderbeez/ (Follow Beez on IG) https://the-business-builders-institute.mykajabi.com/ (The Business Builders Institute) https://socialblade.com/ (Social Blade) https://phlanx.com/ (Phlanx) http://slack.com (Slack) https://www.mightynetworks.com/ (Mighty Networks) https://web.telegram.org (Telegram) https://www.amazon.com/Rich-Dad-Poor-Teach-Middle/dp/1612680194/ref=sr_1_1?keywords=rich+dad+poor+dad&qid=1652974899&s=books&sprefix=rich+dad%2Cstripbooks%2C95&sr=1-1 (Rich Dad, Poor Dad) https://www.amazon.com/Barbarians-Gate-Fall-RJR-Nabisco/dp/0061655554/ref=sr_1_1?crid=12CAL5RS3214N&keywords=Barbarians+at+the+gate&qid=1652974847&s=books&sprefix=barbarians+at+the+gate%2Cstripbooks%2C162&sr=1-1 (Barbarians at the Gate) OUR PARTNERS: https://scalable.co/7-levels-assessment/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (7 Steps to Scalable workbook) Get a free proposal from https://conversionfanatics.com/ (Conversion Fanatics) Get 3% cash back on your ad spend with https://www.funneldash.com/adcard (AdCard) https://yourzerodownbook.com (Get my book, Zero Down, FREE) Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Optimize Your Website with Conversion Fanatics Put A Creative Team Of Fanatical Split-Testers To Work On Your Site! https://business-lunch.captivate.fm/conversion-fanatics (Conversion Fanatics) Get 3% Cash Back on Your Digital Advertising! The Highest Cash Back Card For Your Digital Ad Spend. Made By Advertisers. https://business-lunch.captivate.fm/adcard (Ad Card) Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! https://business-lunch.captivate.fm/epic (EPIC Training)

In episode #2092, Neil and Eric talk about how to keep an eye on your competitors in 2022. Tune in to learn how to keep track of your competitors and how you can save time by learning from their mistakes and experiments.  TIME-STAMPED SHOW NOTES: [00:20] Today's topic: How To Keep An Eye On Your Competitors in 2022. [00:25] Why it's essential that you stay up to date with what your competitors are doing. [01:05] How to use SimilarWeb to measure what your competitors are doing. [01:36] Why WayBackMachine is a great free tool for AB testing. [02:01] Use Ahrefs to grow your search traffic. [02:28] Follow your competitors online and use Facebook's ad library. [02:39] How to use SocialBlade, TubeBuddy, and vidIQ for YouTube insights. [02:51] How to get feedback on your competitor's site as well as your own with UserTesting.  [03:28] How to implement qualitative feedback.  [03:59] That's it for today! Don't forget to rate, review, and subscribe to this podcast! [04:16] Text us at 310-349-3785. [04:29] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today's Episode:   SimilarWeb Zoom WayBackMachine Ahrefs Meta Ad Library SocialBlade TubeBuddy vidIQ UserTesting Adbeat Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Text us at 310-349-3785   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu    

Lots of advise out there - claiming just "copy videos" from other channels and put them in your YT Shorts. Lots of views - based on analytics like Social Blade. It looks like the creators are earning a ton on Youtube Revenue. But they are NOT. Because they've violated basic YT Shorts Monetization Rules. They do not qualify for the Youtube Shorts Fund, too. Even with the tons of views. How do you Ensure that Your Channel will get the cash? Watch this! Earn From Youtube Shorts Fund -Rules Explained & Simplified -Jomar Hilario Join the newsletter for more: Http://jhilario.com/vertical

Ever since Twitter announced its sale to Elon Musk, public figures have been seeing wild fluctuations in their follower counts on the platform—and the activity seems to be following partisan lines. Popular conservative accounts have been gaining followers en masse: Rep. Marjorie Taylor Greene has gained 130,000 followers since the Monday announcement, compared to 6,700 in the previous two days, according to the social media tracker SocialBlade. Sen. Ted Cruz, Rep. Matt Gaetz, and Fla.

Purchase the MSI Optix MPG321QRF-QD Monitor at: https://geni.us/fH1m Join JumpCloud & a community of IT professionals at: https://cloud.jumpcloud.com/WAN Get 20% Off Pulseway's IT Management Software at https://lmg.gg/PulsewayWAN Floatplane Developer Application Forms: Front end: https://forms.gle/Tr3kvqYAuDTFaFiA8 Back end: https://forms.gle/PBBKya1zcD27iPew8 Check out the WAN Show & Podcast Gear: https://lmg.gg/podcastgear Check out the They're Just Movies Podcast: https://lmg.gg/tjmpodcast Timestamps: (Courtesy of NoKi1119) 0:00 Chapters 1:46 Intro 2:30 Topic #1 - Special guest introduction 3:08 Guest collabing with LMG, Hot Wheels case build 4:02 Hosts in the video, staff issues 7:03 James helping with the build video, size of footage 9:14 NAS upgrade videos idea, discussing speedrun community 17:28 Kickstarter Edition Pebble Time gift 20:16 Health tracking via smartwatches V.S. Oura 26:10 Thanking guest 29:32 Topic #2 - Linus has COVID 32:49 Experience with YT experimental & statistics 36:12 Social Blade & YouTube's censoring issues 44:23 Linus's frustration, Elon Musk "the Founder" conundrum 53:06 Elon's familial record, lack of a PR team in Tesla 56:46 Tesla has a press team, dissolved PR department 58:58 Tesla's arrogance & "transparency" 1:01:36 Suing independent media, Elon & Dogecoin, Starlink in Ukraine 1:06:26 Stock purchase disclosure 1:09:22 Merch Message about stopping watching due to "politics" 1:12:18 LTTStore new bottle colors 1:15:36 Topic #3 - Dell's proprietary DDR5 connectors 1:15:52 Embargo ft. calling Clark, summarizing CAMM 1:19:03 Thoughts on CAMM & upgradable laptops 1:28:21 Sponsors 1:32:02 Topic #4 - Google banning third-party call recording apps 1:34:26 Topic #5 - Front license plates privacy advocate arguments 1:36:24 Privacy & utility discussion 1:38:08 Linus on Google's decisions, recording call option 1:43:43 Topic #6 - Netflix shares, rates going up 1:46:36 Netflix's rug pulling habit 1:52:45 Middle ground for shows, audience V.S. shareholders 1:54:33 CNN+'s streaming service closed, comparing with FP 2:00:05 Linus promises to show labs hire, different FP tiers 2:03:42 Topic #7 - Tesla uses engineering chips in sold cars 2:06:24 Devil's advocate on trying to salvage chips 2:08:12 Topic #8 - Tesla stops shipping mobile connector chargers 2:11:23 Linus's take on the charger, cars prices increasing 2:15:03 Topic #9 - GPU scalpocalypse over, prices falling 2:16:14 Linus's tin-foil level hot-take, Arc coincidental timing 2:17:46 Luke's warm-take, struggles wafer production & pricing 2:19:26 Linus's tin-foil on material pricing & inflation 2:22:45 Merch Messages 2:23:02 Luke's "Slick" origin 2:24:26 Biggest failure while making a video 2:25:34 How to MM, 420 waterbottles sold 2:26:18 Cereals & milk of choice 2:29:08 Places Linus & Luke wants to go 2:30:18 Gaming-focused videos idea for Channel Super Fun 2:31:13 Advices for young tech professionals & education 2:34:36 Thoughts on Star Citizen 2:35:43 Thoughts on autonomous ride-along companies 2:36:30 What podcasts do Linus & Luke listen to 2:39:58 Star Citizen bartender beer animation then softlocked 2:40:57 Autonomous driving discussion, Openpilot 2:42:33 Linus Greenscreen Tips 2:45:16 Outro

This episode is sponsored by Smile Brilliant! For a limited time use code MLM for 20% OFF Smile Brilliants cariPROTM Dental Probiotics and their suite of dentist-grade oral care products.Don't forget to submit your comment to the FTC! www.mlmchange.org for ALL the info you need!For more information about LLS and MWOY visit https://robertablevins.com/lls-mwoy-2022Rachael's giggle inducing content first caught my eye as "Chelsee Diamond" a hilariously out-of-touch MegaHun with horrible advice and life hacks, but I stayed for the Brotastic LinkedIn Brobots slander and spot on Elizabeth Holmes impersonations. In her real life Rachael sees a lot of people selling coaching sessions and selling courses on the vague idea of "business". We chat about what it's like creating parody content, what her inspirations are, and the legitimacy of REAL coaching, what it should do for you and how to find one that won't scam you.Show NotesRachael in Real Life - https://rachaelwonderlin.com/Follow "Chelsee" - https://www.instagram.com/coachingcoachestocoach/LinkedIn Bro Accepts the Friend Request - https://www.instagram.com/p/Ca-O7adjCYq/Elizabeth Holmes Responds to Hulu - https://www.instagram.com/p/CasfqlKJVDg/Boss Babe Travel Tips with Chelsee Diamond - https://www.instagram.com/p/CaDalBGpMUY/Random Face Generator (This Person Does Not Exist) - https://this-person-does-not-exist.com/Pia Silva - https://www.piasilva.com/Christina Scalera - https://christinascalera.com/Social Blade - https://socialblade.com/Dr. Steven Hassan's BITE Model - https://freedomofmind.com/cult-mind-control/bite-model/Ponzinomics by Robert L. FitzPatrick - https://amzn.to/3q16oJbHow can you help?Report false income and health claims here: https://reportfraud.ftc.gov/Or go to: https://www.truthinadvertising.orgYou can also report to your state Attorney General's office! https://www.naag.org/find-my-ag/Not in the U.S.? Go here: https://www.ftc.gov/policy/international/competition-consumer-protection-authorities-worldwideSupport the Podcast!Buy me a Taco and leave me a note!

This episode is sponsored by Smile Brilliant! For a limited time use code MLM for 20% OFF Smile Brilliants cariPROTM Dental Probiotics and their suite of dentist-grade oral care products. Don't forget to submit your comment to the FTC! www.mlmchange.org for ALL the info you need! For more information about LLS and MWOY visit https://robertablevins.com/lls-mwoy-2022 Rachael's giggle inducing content first caught my eye as "Chelsee Diamond" a hilariously out-of-touch MegaHun with horrible advice and life hacks, but I stayed for the Brotastic LinkedIn Brobots slander and spot on Elizabeth Holmes impersonations. In her real life Rachael sees a lot of people selling coaching sessions and selling courses on the vague idea of "business". We chat about what it's like creating parody content, what her inspirations are, and the legitimacy of REAL coaching, what it should do for you and how to find one that won't scam you. Show Notes Rachael in Real Life - https://rachaelwonderlin.com/ Follow "Chelsee" - https://www.instagram.com/coachingcoachestocoach/ LinkedIn Bro Accepts the Friend Request - https://www.instagram.com/p/Ca-O7adjCYq/ Elizabeth Holmes Responds to Hulu - https://www.instagram.com/p/CasfqlKJVDg/ Boss Babe Travel Tips with Chelsee Diamond - https://www.instagram.com/p/CaDalBGpMUY/ Random Face Generator (This Person Does Not Exist) - https://this-person-does-not-exist.com/ Pia Silva - https://www.piasilva.com/ Christina Scalera - https://christinascalera.com/ Social Blade - https://socialblade.com/ Dr. Steven Hassan's BITE Model - https://freedomofmind.com/cult-mind-control/bite-model/ Ponzinomics by Robert L. FitzPatrick - https://amzn.to/3q16oJb How can you help? Report false income and health claims here: https://reportfraud.ftc.gov/ Or go to: https://www.truthinadvertising.org You can also report to your state Attorney General's office! https://www.naag.org/find-my-ag/ Not in the U.S.? Go here: https://www.ftc.gov/policy/international/competition-consumer-protection-authorities-worldwide Support the Podcast! Buy me a Taco and leave me a note!

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to YouTube growth and viral expert, https://www.instagram.com/itschriszissis/?hl=en (Chris Zissis).  Chris helps entrepreneurs and investors create passive income through having a YouTube channel. An investor can diversify their portfolio by investing in a YouTube channel with the intention of generating revenue through viral content. But what are the elements of creating a viral video?  Chris explains that yes, there's a little luck when it comes to creating viral videos, however, it can be repeatable. Chris has been building these channels for several years now and knows typically what works and what doesn't when it comes to building large, successful channels. News oriented videos are quite popular, but you can work with anything that has an audience. These audiences will watch content about their niches daily, over and over, for hours. These elements come into play when building successful YouTube channels.  There are many ways to generate revenue with YouTube videos, with digital ads and video sponsorships at the top of the list. Where people go wrong with YouTube, Chris shares, is that users don't look at the platform as a business. At the end of the day, YouTube is an amazing audience aggregator organically. Why wouldn't you build audiences through well made, viral-tuned content? Chris and his expertise assists these investors and entrepreneurs with a fully-managed YouTube channel that generates revenue totally passively.   Josh and Chris explore what to produce content around if you want to start your own channel. If you want to generate revenue, choose a niche that gets a lot of daily views. Chris suggests one tool, https://socialblade.com/ (SocialBlade), which can give you an idea of the daily views of specific channels. See what niches accumulate views quickly and consider picking something in that vein. Chris shares that if there's an audience for it, people will consume it if it's good quality content. Social Blade is one tool that can provide these types of insights, but there are many more.  Chris's business model revolves around taking the work and headache out of managing a YouTube channel for his clients. His business offers a done-for-you channel that's maintained and optimized completely on behalf of his clients. YouTube is a fascinating way to diversify your portfolio and generate meaningful content.  There is a lot of power that comes with influence and being able to generate content on a platform like YouTube is an amazing opportunity to connect with real audiences. You directly benefit from this positive type of engagement and generate tons of revenue at the same time. Go where the audiences are and monetize strategically to see viral results. Want to learn more? Check out Chris Zissis on Instagram at https://www.instagram.com/itschriszissis/?hl=en (https://www.instagram.com/itschriszissis/?hl=en).  Check out Chris Zissis on LinkedIn at https://www.linkedin.com/in/paulrakovichceo/ (https://www.linkedin.com/in/paulrakovichceo/).  Don't forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: ✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast.https://upmyinfluence.com/guest ( Schedule HERE). ✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures.https://upmyinfluence.com/b2b ( Learn more here). ✅ Check out our freehttps://upmyinfluence.com/1 ( Authority Transformation Masterclass).

Are you interested in monetizing your Youtube videos? Maybe you have content and want to make some money out of it. In this first episode of the Video Creatr Podcast, Augie and Grant review Jose Zuniga's Youtube channel. They discuss his content style, thumbnails design, and monetization method that helps him build a $10 million brand off his Youtube channel.Jose Zuniga is a Youtube creator with 5.6 million subscribers. His content is about teaching men's fashions with over 1800 video uploads. Jose built a brand ESNTLS and Hegrooming on top of his Youtube channel and uses different monetization methods to build a community and make a tremendous amount of income.Check out the Episode Highlights02:57 - What is the ideal upload schedule for videos04:36 - Jose Zuniga's most popular video  with 13 million views07:19 - What Jose's estimated YouTube income is based on Social Blade 10:33 - What Jose's Monetization methods are and how he created his brand 17:58 - Why you should also create blog post for each  youtube video you create20:38 - How to build a community with an online membership34:33 - Tips on how to grow on YoutubeLinks/ResourcesJose ZunigaJose Zuniga's Youtube channel - TeachingmensfashionESNTLS website: https://www.esntls.coHegrooming website: https://hegrooming.coAugie JohnstonVidchop Blog - https://vidchops.com/blogBaller Boot Camp Youtube channel - Baller Boot CampCoffeezilla Youtube channel - CoffeezillaGrant BallTreesicle Youtube channel - TreesicleSocial BladeSimilarweb Traffic Analytics

Social media is obsessed with numbers. Who has the most followers, whose posts see higher engagement, videos get more views or blog gets the most readers. It's all a numbers game. When brands work with influencers, they prefer those who have a large following. However, numbers alone never tell the whole story. The fake social media followers plague affects every social platform out there. There is no shortage of online services that will gladly take your money in return for what they claim to be genuine followers. In reality, they're simply unleashing a horde of bots on your account to artificially inflate the following count. Social media's fake follower problem extends far beyond those who indulge in these transactions. Even if you've never bought followers, chances are that you might still have bot accounts following you. They might seem harmless but they're negatively impacting your online presence. Links Mentioned on the Show:ATTENTION HVAC CompaniesRegister to attend EPIC 2021: https://www.epic2021event.comTools Mentioned:HypeAuditor: https://hypeauditor.com/en/Social Blade: https://socialblade.com/Fake Check: https://fakecheck.co/Spark Toro: https://sparktoro.com/General Info:If you want to get a hold of us, or you would like to be a guest on our show simply click here: https://www.lbmsllc.com/contact-us/Is there a topic you would like us to cover? Send an email to info@lbmsllc.com or simply call 888-416-7752Want a free evaluation of your digital marketing presence? Simply click here: https://www.lbmsllc.com/online-presence-report/and we'll send you a free snapshot report to get started.For a copy of my book, 7 Steps to Recession-Proofing Your Business, click this link: https://www.lbmsllc.com/bookConnect With Us On Social Media:Facebook: https://www.facebook.com/lbmsllcInstagram: https://www.instagram.com/lbmsllc/Twitter: https://twitter.com/lbmsllcLinkedIn: https://www.linkedin.com/company/local-business-marketing-solutionsAlignable: https://www.alignable.com/fanwood-nj/local-business-marketing-solutionsConnect With Frank Directly on LinkedIn: https://www.linkedin.com/in/fdemming/YouTube: https://www.youtube.com/channel/UC97CxzX4YnOazsF39DOe34A

This course is designed to help you get everything that you need to know about influencer marketing from finding good influencers to tracking the results your influencer marketing campaign.

This week's episode is a trip down a very strange rabbit hole. OZY is a wildly sketchy media company that is now being accused of fraud. So Luke and Ryan sat down and went through five years worth of the company's social analytics, across Comscore, CrowdTangle, and SocialBlade. What they discovered was stranger and more confusing than they ever imagined. But they also came very close to getting a full picture of what OZY appears to have been doing for the last few years and why.

Creating an influencer or affiliate program is a huge headache for most brands. Vetting the people you let in, assigning them links and promotions, keeping an eye on their posts. And then what about tracking performance and understanding conversions? Sounds like a nightmare But it doesn't have to be. Shibo Xu is the Co-Founder and COO of Refersion, which was built on the idea that you could completely flip that process on its head. Instead of the burden falling on the brands, influencers have to prove their worth. And rather than getting lost in vanity metrics or other out-of-date KPIs, place value only in a select few areas. These ideas helped launch Refersion to success and helped the brands that work with Refersion, like Puravida, Impossible, and 19,000 others remove some of the challenges of influencer marketing that have plagued them for years.Shibo talks about all of that on this episode of Up Next in Commerce, which was guest-hosted by Albert Chou!Main Takeaways:What's My Motivation: Despite what you might think, cash is not always the biggest motivator for influencers. Some are driven by a desire to be closer to a brand, to explore new products or to get products for free.And Your Total Is…: Total order value, total revenue and total conversions driven are the main metrics that will help you determine how influencers stack up against each other. When you accurately measure those three KPIs, you get a fuller picture of how an influencer is working, and whether or not they are worth continued investment.It's On You: Rather than vetting influencers before letting them into your affiliate network, Refersion's strategy is to let anyone in who fills out the form, and then make them prove their worth through their performance. By putting the burden on the self-appointed influencer, brands can focus only on reviewing results and turning affiliate codes on and off based on that.For an in-depth look at this episode, check out the full transcript below. Quotes have been edited for clarity and length.---Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Respond quickly to changing customer needs with flexible Ecommerce connected to marketing, sales, and service. Deliver intelligent commerce experiences your customers can trust, across every channel. Together, we're ready for what's next in commerce. Learn more at salesforce.com/commerce---Transcript:Albert:Welcome, everyone, to another episode of Up Next In Commerce, and if you hear my voice, it definitely is different. This is no longer Stephanie. My name's Albert Chow. I work at The Mission. I am guest hosting today for the COO and co-founder of Reversion, Refersion, excuse me, Shibo Xu. Shibo, welcome to the show.Shibo:Hey, Albert. Nice to meet you.Albert:Hey, Shibo. Nice to meet you as well, and before we go any further, please tell everyone exactly what is Refersion, what does it do, and why does it matter to commerce sellers.Shibo:Sure. Yeah. Refersion is an affiliate tracking and influencer tracking platform. So, we help merchants measure and sign up influencers and affiliates and figure out, of the thousands of orders you have every month, which ones came from who, and how much commission you owe them. So, we help you run that entire process.Albert:All right. Now, I want to dive into the technicalities of this product really quickly because I want to come at this conversation from the perspective of a merchant who's been burned. I think you are familiar with what I'm talking about. So, for a lot of merchants and sellers, they have experience with affiliate marketing, but their experience has largely been, I would say, less than ideal. There's a lot of, I call them clickjacking, clickjackers, that are in the affiliate world. They'll just set up sites, or they'll actually buy PPC traffic at a number that's just low enough to make an arbitrage commission. There's low-quality traffic. There's a lot of positives, certainly, but there's also a lot of negatives, and so I'd love to hear how Refersion... What makes it unique? What makes it different? Because it sounds like you're working with more... You mentioned influences, so I'd love to hear what makes it unique, that makes it a little different from what maybe a merchant who's been burned by affiliate marketing before has experienced.Shibo:Yeah, yeah. Oh, that's a good question. It's a wild world out there, for sure, and what we try to do is just focus on the data. We try to give the merchant all the data that you need to make a good decision, like is this clickjacking? Is this coming from a coupon site? Did this referring URL actually come from CouponCabin instead of clicking onto the page itself and landing there and actually completing a purchase. So, we really try to take a step back there and give the merchant all the information they need to make these decisions and decide whether or not they want to credit this influencer and affiliate.Shibo:On another level, though, I think it's interesting to think about what kind of product you have. If they're able to make the marketing math work, what are they doing, and how are they making that math work, and why can't you beat them at their own game as a PPC? So, I think there's a lot of strategies to be learned there, and you can always pull back the affiliate program anytime. So, I think working with influencers and affiliates and learning some of those strategies can uncover a lot of insights for your brand that could be quite useful.Albert:Have you identified or do you have any anecdotal stories of people that got a materially different result from using Refersion versus... There's a lot of affiliate programs out there. So, imagine I just signed up for CJ or LinkShare, and I just did it. You know what I mean? I didn't really [crosstalk]Shibo:Yeah.Albert:You know what I mean? I signed up. I approved some affiliates. All of a sudden, I see my commission payouts are going up, my revenue is flat. All of a sudden, I'm like, what am I doing here?Shibo:Yeah.Albert:I've seen the interfaces of all those tools I just mentioned. I mean, they're hideous. The world of affiliate somehow forget UI matters. I don't know how this happened, but the whole world of UI... The affiliates don't care about UI. I don't understand. But it can be a daunting task for a merchant sometimes to manage their own systems. I mean, there's actually even... As you know, there's a subculture of business that does affiliate management, so I think people sign up for an affiliate program, they've got to hire an affiliate manager, they've got to pay commissions, so it's really complicated. I'd love to hear [crosstalk] you'd have of someone who's in that struggle, and then your data to help figure this out.Shibo:Yeah. So, that's always a hard problem, and it's kind of case by case. There's one case study with Pura Vida that I really like sharing where he looked at the total number of affiliates and influencers and realized, "Okay, I have all these signups. Most of these guys aren't doing anything except the top two or three." So, he kind of thought about this, and him, [Griffon], and Kelly from Pura Vida team thought about, "Okay, how do we motivate these folks?" They talked to a few of them and realized, okay, it's not actually cash that motivates these folks. They actually love the brand. They want to feel closer to it. So, they started sending bonus rewards, motivating the first sale, third sale, fifth sale, and that really helped actually lift up the entire kind of long-tail of their influencers, and now they're seeing a lot more traction.Shibo:So, that was one of those things that I thought was very interesting, and we rely on the merchant looking at the data to understand, hey, we have this long-tail. How do we kind of motivate them? How do we identify them, talk to some of them, and figure out a strategy that works? I would also say that the thing about affiliates, and I didn't know this because I didn't come from the affiliate background, I actually came from a tech consulting background, kind of building tech products, and the affiliate world is old in a certain way. It started, I think, in the 2000s and the '90s with bloggers, and you mentioned CJ, and I think in that world there's a lot of tactics, a lot of strategies, but there's also... The same technology is being used to track influencers as well. So, there's a lot of mixing, and it's hard to figure out what's good and what's not. Measuring apples to apples, figuring out, looking at conversions, referring resources, is probably the best thing we've found.Albert:So, one of the things that's obviously on the rise, you've kind of already mentioned it with your use case from Pura Vida, is the rise of influencers, and I've heard from the merchant side it's frustrating because everyone says they're an influencer, of course, and they're hitting every merchant up, like, "Hey, go get me some free products. I'll be a great influencer for you." One of the things that becomes very, very cloudy is who is and who is not, and one of the things that you've kind of mentioned a couple times now is this idea of how it's better... Your technology can help you better track influencers. I'd love to understand a little bit more about what you're doing, how you're helping to identify those, like you said, those top 1% to 2% influencers, which that makes sense to me. They're not motivated by money. They just love the brand so much, and so people align to them, their lifestyle or... I don't know what they're doing, but I don't fully understand influencers that much. But I'd love to hear how the data is helping identify who is worth investing in, beyond the commission. You know?Shibo:Yeah. So, the strategy that we kind of give to merchants is that, "Look at your few KPIs, your total revenue from an individual person. Just rank that across all your influencers to see who the top people are, and then work with them to understand what strategies they're employing, and then kind of bring that into the rest of the network." When thinking about who to let in, I think it really depends on what phase of the network and what phase of your product it's in. So, for example, what I mean by this is that I've seen merchants build funnels of influencer strategy, so they would start with awareness, and for that to work well you would need an influencer that's maybe a bit bigger, more of a little celebrity within your network.Shibo:Then you move from awareness over to consideration, where you work with people who maybe have smaller followings, and can demonstrate your product a little more, show how it fits into their lives, and then finally, work with brand ambassadors or smaller micro-influencers to do more of the conversion activation, performance-based kind of incentives, and that funnel seems to work relatively well. Now, it's really hard to figure out who is a celebrity, who is the person who's going to give you the other stuff, and for that I really recommend... There's all these kind of vanity metrics of followers, of comments and engagement, and we all know those can be fake to a certain extent.Albert:Yep.Shibo:So, I will look at those, but really think, look at the content. Just pick out a few and really just look at their content. Make sure that they're real people, and communicate with them. Just a very simple drip campaign can really suss out a lot of information about, "Hey, I saw you just signed up. Thank you. Tell me what your favorite product is," and something like that just to help qualify a little bit can go a long way.Albert:Okay. I mean, I agree. I think you do need to do a little labor to figure out, is someone actually interested, or are they just signing up for... Because you've been on the other side. When you sign up for an affiliate program, you can be like, "I want to be in this, this, this, this." You can just sign up for hundreds of them, right?Shibo:Right.Albert:So, I agree. It does require a lot of the manual contact and, let's say, influencer development to figure out who's going to be a good influencer for your brand. I didn't know, do you have any types of rating systems or things like that that allow merchants to make it easier for them to identify people, such as, "Hey, this person has a..." Because some of the things I think about because I've been on the merchant side trying to find influencers, things I care about beyond commission, of course, follower engagement, but there's other parts. For example, I would love to know how fast you reply to email. I would love to know how many campaigns have you worked on for more than a period of maybe six months, because one of the things that you find with influencers, or a lot of influencers today, and I think you'd agree, is that they're not really responsive. Most of them are not responsive. It's amazing how little they respond. They're like, "I want to be in your program." "Oh, cool. You're going to market my stickers," and they're like, "Yeah. No." They don't say a word after that.Shibo:Right, right. I think we have to remember that influencers are kind of consumers in a certain way, and you have to market to them. So, what I encourage merchants to do is actually to get them into the program at a low commission rate, or just suss out the signup, and then market to them, create a drip campaign, see who engages, and then move them into different offers. At the end of the day, Refersion still likes to look at total order value, total revenue, total conversions driven. That to us is the apples to apples that we're measuring across all influencers and people who sign up. But you can kind of put them in different offers, different segments, and kind of market to them differently. For the top performers, you might tell them about new things. For the bottom performers, you might want to keep just giving them strategies to try to give them an incentive and a way to kind of build and start creating content, because they need help getting started.Albert:Yeah.Shibo:So, I think you can't approach influencers as master marketers. I think they're just trying to figure it out like everybody else, and so a human approach there I think goes a long way.Albert:That makes sense. So, it's not quite an install it, and then all of a sudden your relationships with these influencers is magical, but you do have good tracking, so I know that I'm getting exactly what I'm paying for. One of the things I want to ask you about, though, is there's a huge wave where Apple... We already know that Apple iPhone accounts for a substantial amount of traffic from most merchants. That's just how it is, and the privacy rules or the privacy objectives that they have are now making it harder to track... It's harder to track traffic over periods of time. That's reality.Albert:How is that impacting your ability to track these affiliates and influencers? Because that's one of the things... For example, if I was... So, I'm an avid, I say it in every show, I'm an avid surfer, so if someone I follow is like, "Hey, this is a good leash to use," I might click on the leash. You already know this, but from the moment I hear about it to the moment I buy might be quite a long time. Of course, these influencers want to get credit. Of course, you want to be able to track them and see their influencer. How are you guys approaching the new privacy rules or privacy features of iPhone and other operating systems who follow as well?Shibo:Yeah.Albert:They're trying to prevent traffic monitoring over time, or behavior monitoring over time.Shibo:Well, I don't think that they're actively trying to stop tracking, because they have an advertiser ID. They just want you to do it in a more respectful way, right?Albert:Mm-hmm (affirmative).Shibo:If the person says, "I don't want to be tracked," they don't want you doing it, and I agree with that. I think that's probably the right way to move forward. We've been tracking with first-party data for the longest time, and what I mean by that is we embed data just like Google Analytics. You know?Albert:Sure.Shibo:You land on the page, and it embeds data against your own domain. So, from our perspective, it's your data. It's not our data. A lot of times, affiliate companies, some of the incumbents have built their tracking systems on redirects, and so this is what it prevents this kind of constant jumping, and the problem with the constant jumping is that it also creates situations where you can have clickjacking and things like that. So, from the ground up we always built with first-party data in mind, embedding the JavaScript onto your page so that you own it.Shibo:So, as long as Google Analytics is giving you traffic, we're able to kind of do the same thing. We're not necessarily reading from your browser. We're actually generating data, embedding it in there, and then looking at that artifact of data on the order so that we know this all kind of comes through. So, that model is kind of what we work on, and the advertiser information that Apple is providing is helpful, but we're still looking at our own data on that way and just embedding these tags. It doesn't matter if I call you number 10, number 15, number 15-A. As long as it shows up on the other side, I know that this chain wasn't broken.Albert:All right. So, let's walk our listeners through what's happening so that they can kind of better understand what's unique about it. So, let's use that example. I see an influencer. They're showing me this product. They say, "Hey, smash my wink in the bio." So, I go to their bio, I'm on Facebook, I smash the link, as they requested me to. I'm now on the merchant site, but I don't buy. So, what record are you recording, and how do you ensure that you're connecting the dots? Because let's say... What's a person going to do next? They're probably going to go do a little homework, or they're going to talk to some people. Imagine it's a seven-day window before I see that product and I buy it. Tell me what your guys are doing on the technical side. You don't have to reveal any secrets, but give us an idea so we know that you can correctly attribute that to that influencer.Shibo:Yeah, sure. So, once you click a link, a lot of times, like I said, sometimes you would bounce. Maybe it's a Bitly link, right?Albert:Yeah.Shibo:If it's a Bitly link, you'll bounce to Bitly first. Bitly will embed some data, and then you'll go through a merchant site. We provide links that... It can be Bitly, so the affiliate can track as well, but really, we start tracking once the user lands on the merchant's site, and they would land with a parameter at the top, just like a Google Analytics, like source, their UTM. We have our own parameter that we read from that tells us which affiliate that parameter belongs to. You come in, you land, we use that parameter to embed some data into your browser so that when you come back to the site, the data exists. This doesn't use cookies. It's called local storage, which is a more modern way of embedding data, and more compliant. It's what browsers prefer as well. The big difference is that local source doesn't have an expiration period, although you can wipe it if you'd like.Shibo:So, now you are a user with a browser that has some of this data embedded that would stick if you revisit this website. You might consider this information, come back, add a cart. If you add a cart, we create another data piece, throw it into your browser, and it's important to send to your browser because your browser then sends that data back to us and says, "Hey, these are all the different local storage value variables and values that we have." So, we look at that. Now we have your click ID, we have a cart ID that matches to that click ID, and then our system actually has a listener with. So, we're looking at every single order in the system, we're trying to match those cart IDs with the cart IDs with clicks that we have. So, once we are able to make that chain of the click ID, cart ID, and then cart ID and order ID, we're able to say, "Hey, this affiliate created this conversion for you." So, it kind of goes all the way through.Albert:Very cool. When you're doing this, I'd love to hear some of the results that some of your clients are seeing. They've done well, and I agree. It's like any other program. You can buy the world's best email program, and if you don't set up a good email campaign, it's going to do nothing. Every program a merchant can do still requires some user input, no different from if you buy, I don't know a hammer. It doesn't mean you can build something. But for the people that you're seeing be meticulous about the data, getting rid of low-performing affiliates, or clickjacking affiliates that are not leveraging a material lift in revenue, what are you seeing as a percentage of sales? Are they seeing lifts? Are they seeing explosions? I'd love to hear some of the stories of what clients are getting when you narrow, I guess, your affiliate pool or your influencer pool to just these high-power influencers, and of course, get rid of the arbitrage guys. What is happening to top-line?Shibo:Yeah. I would say that in the large companies, like let's say you're a 1-800-Flowers, a lot of their business is actually influencers and referrals. You can see as much as 20 to 25 percent of total revenue being attributed back to referral revenue or influencer or affiliate revenue. It really depends on the brand that you have. I mean, we see Glossier and other brands that build completely off influencers, and these are people who basically approach their marketing strategy not as, "Hey, I'm going to buy all these ads to compete with my network," but, "Let me just give it all to my network and let them do all the promotions for me," and that's a very different model in terms of how you market the product, and I would argue that that's driving most of your revenue in that situation. So, I think it really depends on how you approach it, and I think there's something that I kind of started realizing as I'm talking to you, is that I think there's a kind of, not incorrect, but a different strategy that has been employed by the incumbents. Right?Albert:Yeah.Shibo:When you work with CJ and you work with ShareASale, you kind of work with an account manager on that side who then helps put your product in front of their network of people, and then tries to get their adoption.Albert:Yeah.Shibo:We approach it very differently. We say, "Hey, let everybody in, then market to them because they're people who are interested in your product, and figure out what works and what doesn't work." Right?Albert:Okay.Shibo:Instead of, "Here's this product. Let me sell..." You're not selling through CJ to them. I'm hoping that more merchants kind of interact directly with their network, create marketing campaigns, "Hey, we're having a Christmas sale. What does that mean for your commissions?" things like that to help motivate.Albert:Yeah. So, how do you facilitate that, then? Because that is true. Most people do come from the... Let's say if they've been in the game for a little bit, that's what they think. They think they sign up for an affiliate program, they're going to be accessed to all these affiliates, influencers, whatever they say is on the other side. It's a marketplace. I can recruit them. They can sign up for me. But to your point, they have to be in that program. If they're not in that program, it's not available to you. Okay. So, this is definitely different, what you're talking about with Refersion. You're saying, hey, you have tools, but you can enable anyone to become an influencer or affiliate for you, and it sounds like you can do this without too much signup. Is that accurate? I'd love to hear, what do you mean on the recruiting side? Because that is true. I noticed recently when we tried to sign up a couple influencers, they had no idea what these tools were. They were like, "What? I don't know what that is. I make TikTok videos and I crush it. Okay?"Shibo:Yeah, exactly.Albert:"Tell me how I'm going to get paid."Shibo:Exactly, exactly. So, we create a registration form that you can embed into your website, and that's your default form, and then we also have a custom offer. So, every offer has its own commission rate, and its own registration form too. So, you have a public one and you have a ton of private ones that you can send over, and you can also switch affiliates between offers and different kind of segments very easily within Refersion. So, you send them this registration form-Albert:Okay. This is very different.Shibo:Yeah.Albert:This is very different.Shibo:Yeah. It took me a lot because I'm not actually from the industry either, and we kind of just thought about it very differently. But yeah, you give them all a registration form. You can make that form as easy or as complicated as you want, "Give me your Instagram profile. Give me your followers. Give me your life story." You can do any of those things and customize a profile, and that's the way to start getting a mass-market program of, "Hey, we have this program. Look at it." You can even invite ads to that web page if you want to.Shibo:At the same time, a lot of merchants also start by looking at their customer lists and seeing the top customers, do they have social followings? Do they have any sort of profile with Google? They'll go to Social Blade and look them up. Can I find something? Then give them a private offer and go to them and say, "Hey, you're a great customer. I'd like to give you more credit on your purchases. I'd like to give you money back on your purchases. I can give you store credit on your purchases that you drive. Can I help you do that?" So, I think it's a way of working with your brand's fans and just figuring out a way to motivate them.Albert:Okay. So, they sign up for the program. You let them in. That's pretty awesome. So, it's still based on... You say appended links, right? Do you give them tools to let them easily make their own links, or do they have to remember to paste links and stuff?Shibo:So, they have to remember to paste links, but they can also create a link to a specific product if they want to. Any-Albert:Okay. So, I don't have to create it for them?Shibo:No, no. You don't have to create a huge list of links. They should be able to-Albert:Wow. This is so much better.Shibo:... pull some stuff. Yeah.Albert:This is basically everyone who's ever managed an affiliate program. Okay. So, I'm an influencer. I like something. Let's say I like... Well, I'll just keep using... I always want to come up with examples that are not actually my hobbies, but I can't do it because I only know my hobbies. So, again, we'll go back to surfing. I like surfing, and so I'm on an equipment company's site and I could be like, "Hey, I really like this," like I said before, "this leash. I like these sets of fins. I want to promote them because this is what I like." So, I'm in control. I go and create my link. I go and create everything, and then I do what I want with it?Shibo:Exactly. Yeah, and it's a one-to-one program. So, we have Refersion Marketplace, so if you're working with multiple Refersion merchants, you can work with that, but generally speaking, if I'm the affiliate, I go to the surfboard website, I see this leash, I'm going to sign up with the brand. I'm not thinking I'm signing up with Refersion. I sign up with the brand, I get my own dashboard and coupon codes, if they provided any links, and I can generate my own. I can track my sales and do all that stuff, and then I might find another surfboard company, and I'll join them as well. So, it's more of an individual brand-based kind of approach, because I'm not going to CJ. I'm not going to Refersion.com and signing up. I'm signing up through the merchant website.Albert:That's completely different. That is great. So, I got to ask now... Talk a little bit about... Were you, yourself... So, you don't have experience with affiliates, so how did you know this was the problem?Shibo:I didn't, actually. So, I followed the data. So, Alex and I, this is a wild story, but we met in an Adtech meetup, and it was just a one-time meeting. I was on my way out. He was just standing there, and we just kind of chatted, and he had experience in affiliates because he used to work at LinkShare. Everybody had these ecommerce sites, and he knew ecommerce and affiliates work really well together, and he saw that there was no affiliate software. So, he started building one, and he built it the way that he thought affiliate software should work in terms of tracking, in terms of letting people do their own then, and then I met him, and I noticed that there was some success. We had some traction already, and I just started doing customer service, sales, marketing, trying to round out all the different skillsets.Shibo:What ended up happening was that because we took this approach of integrators, we wanted to focus on a few things really well, like our tracking, our data reporting, giving merchants their dashboards, things like that. We tried to offload as much as possible, so we wanted to build apps and make integration easy. We built integrations to Klaviyo to do email on the other side. So, what ended up happening was that merchants now can sign up influencers, affiliates really easily. They couldn't do it on CJ or on other businesses, on other incumbents, because they were asked for tax information. You're asking a 16-year-old Instagram user, "Fill out this W-9 and give me all this information," and it kind of scares them. What we found is that merchants used our platform to sign up a lot of influencers, affiliates, and just paid them with PayPal.Albert:Very cool. Very cool. So, you had no idea how bad or jacked up the existing world was. It sounds like your co-founder was the one that knew that there was a problem.Shibo:Yeah. I think that he looked at it, that there was a problem, but I think it's also how you approach SaaS. I think a lot of times... We were founded maybe five, six years ago. Around that time, a lot of VCs would go to you and say, "Hey, you need to have a platform," or, "You're just an app. You're not a platform in and of itself."Albert:Sure.Shibo:I think that's the wrong way to think about software as a service. Software, I think, is strong because of interoperability. My software is able to work on Windows and Macs, or works on all Windows machines. Right?Albert:Yeah.Shibo:So, I think this integration is really important. So, I think a lot of the businesses did not build with this integration in mind, and we kind of started with that. We started by building and trying to just offload as much of the work as possible, make it as [inaudible] clicking a few buttons and get integrated with all the different ecommerce platforms. So, I think our ideas of what makes good software is kind of what led us to this route.Albert:Now, how about as a... Have you and your business partners, have you guys ever sold anything online? I'm curious if you have any experience on the merchant side.Shibo:No. My background is actually in tech consulting.Albert:Okay.Shibo:So, I worked with ecommerce businesses. I worked with a big one called Sigma-Aldrich at the time, and that was back in 2013, and they were already doing a billion dollars online. But they sold fine chemicals, and you need to have a real profile to buy from them. Alex actually ran his own hosting company for a bit.Albert:Okay.Shibo:So, he sold hosting. A few other developers at Refersion also did that as well. It seems to be a common developer entrepreneurship path, I guess. But yeah, we learn a lot from our merchants. So, we focus on the tech, the measurements, making sure the data flows well, and our entire account management team is here to support merchants on the data, but also learn from them and figure out, okay, what's not working? What do we need to measure for you better? What doesn't make sense?Albert:Yeah. So, I'd love to hear that. So, in the beginning when you were developing this product, what were the merchants, I guess, saying that you were interviewing? Because, again, you guys don't have... It's hard to build something for someone when you don't have that seat, but it's also good that you don't have the experience because then you can not make the same mistakes or get, basically, a knowledge bias, like, "Well, I know this," so it starts putting you in a box. So, you have no box. You're building software, but you are hearing the merchant problems. Talk about those first few conversations. What was that like? What were the merchants talking about that let you say, "Okay, I'm going to go about this in a different way"?Shibo:I think, honestly, merchants just said, "We want an affiliate program," and I looked into it and figured out what an affiliate program was. Right?Albert:Yeah.Shibo:I looked at the tracking technology. We looked at what they did, and a lot of it, to your point, didn't make sense to me. The [crosstalk], the flows, none of that made sense to me. So, we just kind of started building and doing what we thought was right and what we thought made sense. The fundamental ask, if you focus on the fundamental ask, is that I have these people who want to promote my business, and I have no way to incentivize them and run this process. I need a way to run this process, and once we understood that, we understand that maybe there's this concept of profiles, maybe this concept of payments, and then we're just looking at what's the smallest amount of clicks to go from one to the other. What's the most obvious information architecture that can help the merchant understand, okay, recruitment and setting up a registration page, building that, how do I give them all the breadcrumbs to teach them how to do the thing that I'm trying to get them to do?Shibo:So, that's kind of how we approach that, and my background is in tech consulting, as I mentioned, and I built products for a lot of different companies, and the reason I left consulting is because I wanted to work on products and dig into it and learn more and make it better and better. In tech consulting, you kind of building a product from one to zero and give it a way. So, I was really good at figuring out the fundamental problem and coming up with a software solution for it. What I wanted was to dig in deeper [crosstalk]Albert:Yeah, and then you had mentioned Pura Vida as one of your clients. I didn't know, do you have any other clients that you can share about who's leveraging your tools to get better influencers?Shibo:Yeah. Secretlab is using us, and we helped connect them with IDN, so that's been a fantastic relationship for them. DXRacer is also on our network as well. I'm kind of a gamer, so I just kind of get excited by the gaming brands that I find.Shibo:I mean, there's tons of great brands on Refersion. I just saw one called GLD Shop, which sells bling and chains, which I thought was pretty cool.Albert:Dude, all right. So, funny story about that. I'm looking it up right now, GLD Shop. All right.Shibo:Yep.Albert:Hip-hop jewelry, the GLD Shop. Oh, dude, they have... Oh, this is expensive. Okay. So, one of the things that... So, I'll just name the company. This company's called the Shotty, and they sell jewelry as well. It's funny you mentioned GLD Shop right before I was going to use this use case. Their claim to fame is that their pendants are like Alex and Ani pendants, which are... Each one has a story, but the Shotty necklaces are actually puncturing tools. It's for shotgunning beers. But they constantly have people... He doesn't know what to do, really.Albert:So, I didn't really know this existed, because I suggested what I knew, which was, "Well, you should make them sign up for an affiliate." He constantly has people coming forward, because that's the new way now. There's a lot of people coming forward and saying, "Hey, I'm an influencer." So, really, this kind of technology makes it easy for you to be like... I mean, I feel like you don't even have to personally vet too much, be like, "Hey, I have a signup form here. You can sign up. You can use whatever you want, get links. I'll pay you if you get me a commission." It's a pretty simple conversation.Shibo:It's kind of like... Yeah.Albert:Then I as a merchant can then, based on the data, as you suggested, be like, "Okay, these people are doing something for me. I want to get closer to them. These people aren't doing something for me. I think I can turn it off." You said you also have ways to identify these guys are just clickjacking somehow. These guys are literally trying to insert themselves after a Google Search process. He's running retargeting ads for the search term because he's a clickjacker, and I'm basically paying PPC for him to get a commission. I can cut him out of the pool.Shibo:Yeah, yeah. You can see that on the referring URL, the clickjacking. Either they try to hide it, so the referring URL is kind of weird, or it shows the Google-added, which has a GCLID parameter in it, but essentially, the idea is instead of looking at every affiliate and trying to understand whether or not they're successful before they enter your program, the idea is just let them in and then ask them to prove it. Right?Albert:Yeah, yeah. That's materially different, because like I said, he's constantly having people hit him up like, "Hey, I can be an influencer." Then they'll always have a catch. They'll be like, "Oh, I can make a story for you. It's going to cost you 500." It's like, oh, jeez. I don't know who to trust, who not to trust.Shibo:Yeah, yeah. The pay-per-post model is definitely tough because you don't know what you're going to... It's kind of like buying ads on PPC or anything, because you have to pay up front without knowing what's going to be the result, and it could be worth it for some of the higher-level influencers I mentioned, where you're talking about awareness or consideration. Yeah. That awareness post might actually get you a lot of awareness, which is great, and that can help your other influencers convert better. So, I think there's kind of like a strategy for each of those things, and you've got to try different strategies for different groups, and there's a funnel here that needs to be built out.Albert:Okay. Then based on what you know, based on what you just said, I want to ask you a question. I don't know if you've ever seen this post, but it was definitely done. We can look it up. You can Google it right now if you want. One of the Kardashians definitely got paid to post about Febreze, and she talked about how she loves Febreze, and she was in her bed, her luxurious 35-foot bed or whatever, and she's got all these bottles of Febreze lined up next to her. She's like, "When I want to clean, I use Febreze." This probably cost a million dollars. I don't know what Febreze paid for this, but it's probably pretty expensive. I want to ask, do you think that worked?Shibo:I think for her audience, yeah. I think that's one of the cool things about it, is merchants sometimes, and this is... I always tell merchants, "You should not do this," but sometimes merchants find an influencer, and they give them content and say, "Hey, post this," but that kind of defeats the whole purpose. The goal is to work with content creators and have them create content for you and give them the messages so that they can be enabled to do that for you. So, I think this is one of those examples where if you're not a big fan, maybe it doesn't appeal to you, but if you're a huge fan of hers and you consume her content like that every day, this might work. I don't know. I need to go home and ask my wife. She's kind of a fan.Albert:Yeah. Kardashian Febreze. I mean, just look it up, see does this-Shibo:If I start seeing a lot of Febreze in my house, I'll know that's where it came from.Albert:Listen. I mean, I have no idea, does it work or not work, but I'll say this. They continue to pay that family. So, you're absolutely correct. At that size and stature, with that kind of reach, sometimes it can be worth it. For smaller merchants, we already talked this, it's very difficult to invest your money because you only have so many marketing dollars to go with, but I really like this idea of let people organically, who already like your brand, instead of going to... We already talked about how the old way of doing it was you go into this database, almost, of randomness. It's very difficult to figure out who's going to work for you. It takes quite a bit of an effort, actually.Shibo:Yeah. So, when they ask you, "Hey, can you pay for this post?" you say, "I can't necessarily do that, but I like your audience. I like your postings. I like your content. Why don't I send you maybe a product, and then I'll pay you after it if your post generates any revenue?"Albert:Very fascinating. All right. Before you go, Shibo, it was awesome having you on the show, but we got to transition over to the next segment, and that segment is the Lightning Round. The Lightning Round is brought to you by Salesforce Commerce Cloud, and what we'd like for you to do is answer each question in a minute or less. Are you ready?Shibo:Sure.Albert:Okay. What's the one thing that you think will have the biggest impact on ecommerce in the next year?Shibo:I think it's going to be influencer marketing. Everybody's talking about it. This is just the beginning.Albert:Will TikTok surpass Facebook in attributed sales?Shibo:That's a really good question. I don't think so because Facebook has just more properties. I think TikTok would need to acquire more, like more WhatsApps, or build it on Instagram in order to get that. I think Facebook just has way too much reach, and they basically have a profile on every single person on the planet.Albert:Yeah. We ran some TikTok ads, just for your reference. We had five million views and $2,000 in sales, and then we ran the same Facebook campaign, and it gave us way less views, but it actually had more sales, so we're like, well... People keep saying they don't use Facebook anymore. They're lying.Shibo:We're all using Facebook, just like how we're all using Microsoft.Albert:Yeah, yeah. People go, "Well, I don't use Facebook." Okay, you lie, though. What ecommerce tools or technologies, besides your own, that you're most excited about?Shibo:I really like some of these data aggregation comes. Glue is really cool because it helps you kind of do what we believe in, which is figuring out apples to apples, how do I measure things all consistently? So, a lot of data products are really fun for us. I also really like Recharge. I think they are [crosstalk]Albert:Where everything's subscription?Shibo:Yeah.Albert:Subscription billing, Recharge?Shibo:I think so. I think it's interesting. I think it's interesting for merchants to have this kind of recurring billing business side. I think it's fun. They're a great group of folks, and they're very focused on building really good software as well.Albert:What's something that happened in 2020 that you hope sticks around for the rest of 2021 and beyond?Shibo:Well, I guess [crosstalk]Albert:We're looking at the positive. We're trying to look for the positive.Shibo:Yeah. I think ecommerce. I don't think that's going to go down. I think those in the ecommerce space have seen a good growth, and I hope that continues, and it looks like it is.Albert:With that being said, is it going to be easier to harder to start your own ecommerce business going forward? Is it going to be easier because the tools are easier, or is it going to be harder because there's going to be more competition than ever?Shibo:That's a good question. I'm not sure. I do think the tools are going to be easier. Fundamentally, it's going to be more niches and more people selling to their small audiences. Everybody's going to become a little brand.Albert:Okay. Then that begs the next question. It sounds like it's going to be harder, though, to succeed.Shibo:Not if you have a good niche. If you have a strong audience, you might not sell billions of dollars, but if you sell consistently to your strong audience, it can be successful.Albert:I like that, both easier and more profitable if you focus on niches. Shibo, I want to thank you for joining us today on Up Next In Commerce. Your insight was awesome. I thought you did a great job explaining to old-school people like me what is different about your platform than others, and I'm with you. If it was available to me and I was selling things, I would give it a try. I will recommend... I'm going to give it a try. Listen, I'm going to give your product a try. Don't flood me with these clickjackers. Okay?Shibo:I'll do my best. I'll do my best.Albert:Yeah, I'm going to give it a try.Shibo:If you ever problems, email me.Albert:I'll report back and let you know how the influencer goes, because I'm telling you, these companies that I'm familiar with, they all have the same problem, which you're trying to solve right now, which is all these people, TikTok, it doesn't really matter whether they are influential. They're coming forward and saying, "Hey, I can influence your brand. How do I participate?" and they don't know.Shibo:Right, right. No, thank you so much for having me.Albert:Awesome.

YouTubers are going strong and during the 2020 pandemic, it's actually proven to be one of the most lucrative and secure gigs that ever existed. I mean come on? Never before has it been possible for one to become rich and famous all from the comfort of their home. Some making bite-sized super clickable content and sharing with the world via the world wide web.Some YouTubers have become household names for years and everyone knows they continue to win month after month, year after year like SniperWolf, PewDiePie, Mr. Beast, Dude Perfect. There are also a few corporations on YouTube that are also seeing monumental success including World Star Hip Hop, Sesame Street, Lyrical Lemonaid, 5 Minute Crafts & more. But I ain't talking about them today – I could in a follow-up video but today we are gonna take a look at a few less-publicized YouTube creators who are growing faster than anyone else and all in very different categories. We are talking about Flight Reacts, Tommy Craze, Gloom & more...Thanks to Socialblade for the info.

In this episode I share a podcast that I was on produced by the amazing Janet Murray (www.instagram.com/janmurrayuk), it's definitely one of the best podcast interviews I've done so I thought I'd share this with you so you can leverage some of the growth tactics I used to grow my following at speed.Janet's show notes from the building your audience with Janet Murray. Make sure you go and check it out on Itunes or Spotify:Are you struggling to build your audience on Instagram? You’re posting regularly but you’re not getting as much engagement as you’d like (or sales). Everything just seems SO slow…. Or maybe you’re thinking about using Instagram to promote your business…and would love some tips/tactics on how to make best use of the platform. If any of that sounds familiar you’ll love this podcast interview with Chris Taylor. In it, he shares how he’s grown his Instagram following from just 500 to 27k since last year. He’s super candid about the tactics he’s used and has this rare talent of making it all sound so simple. I tried one of his tactics immediately after the interview and 3x the reach on my next post. Podcast Shownotes How Chris started in social media and Instagram  (2:56) Practical strategies you can use to grow your  Instagram following (08:10) How spending an hour on Instagram can help build your relationships (11:32) How to find out what content your followers want to see  on Instagram (13:07)  How to use hashtags on Instagram to engage with other people’s content (and how you can build your authority (17:03) Why social media is now the main marketing platform for small to medium-sized businesses (21:20) Why hashtags are important on Instagram and the best way to use them (22:30) How to use hashtags strategically on Instagram (and why you need to pre engage before posting) (23:40) How to use hashtags like a domino effect for your post reach (and go viral) (28:15) What tools you can use for hashtag research (30:18) Step by step example of hashtag research for a post on Instagram (33:01) How to get as much engagement as possible on your Instagram posts (36:04) Why Instagram is no longer about the image and it’s the content that can make the biggest difference (41:07) How to use Instagram Stories to authentically engage with your audience (46:05) How getting rid of the money mindset can get you results on social media (52:40) Why you need to spend time on your social media to get the results you want (1:01:15) Resources Chris Taylor Instagram Tools that Chris uses for hashtag research: Social Report, Social Blade, Rite tag

I'm going to talk about Instagram and I teach my students what to do. I do it to grab email subscribers, which should be your ultimate goal as well. If you want to wade into the Instagram waters, Tom gives you the tips and tricks to make your efforts as effective as possible. Screw The Commute Podcast Show Notes Episode 403 How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Training Center - https://imtcva.org/ Higher Education Webinar – https://screwthecommute.com/webinars 05:11 Tom's introduction to Instagram 06:01 The basics of Instagram 08:48 Instagram engagement 11:45 Getting followers per post 13:03 "Newsjacking" 14:38 Consistency 16:00 Increase engagement and readability 18:47 Careful when using hashtags 22:25 New and advanced stuff 27:45 Sponsor message 31:17 "DM" group and how to use it Entrepreneurial Resources Mentioned in This Podcast Higher Education Webinar - https://screwthecommute.com/webinars Screw The Commute - https://screwthecommute.com/ Screw The Commute Podcast App - https://screwthecommute.com/app/ College Ripoff Quiz - https://imtcva.org/quiz Know a young person for our Youth Episode Series? Send an email to Tom! - orders@antion.com Have a Roku box? Find Tom's Public Speaking Channel there! - https://channelstore.roku.com/details/267358/the-public-speaking-channel How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Retreat and Joint Venture Program - https://greatinternetmarketingtraining.com/ Copywriting901 - https://copywriting901.com/ Shoutcart - https://shoutcart.com/ BuySell Shoutouts - https://www.buysellshoutouts.com/ Social Blade - https://socialblade.com/ Google Trends - https://trends.google.com/ Internet Marketing Training Center - https://imtcva.org/ Related Episodes David Meerman Scott - https://screwthecommute.com/402/ More Entrepreneurial Resources for Home Based Business, Lifestyle Business, Passive Income, Professional Speaking and Online Business I discovered a great new headline / subject line / subheading generator that will actually analyze which headlines and subject lines are best for your market. I negotiated a deal with the developer of this revolutionary and inexpensive software. Oh, and it's good on Mac and PC. Go here: http://jvz1.com/c/41743/183906 The Wordpress Ecourse. Learn how to Make World Class Websites for $20 or less. https://screwthecommute.com/wordpressecourse/ Join our Private Facebook Group! One week trial for only a buck and then $37 a month, or save a ton with one payment of $297 for a year. Click the image to see all the details and sign up or go to https://www.greatinternetmarketing.com/screwthecommute/ After you sign up, check your email for instructions on getting in the group.

There is a new wave of "financial influencers" giving investment and product advice. Whilst most of this content is created with the best intentions, their content is most often full or errors, dangerous assumptions and innocently forgetting key variables in their projections such as tax, inflation, risks, diversification, the need for 2D assets for longevity and growth. It is important to be aware of this, so that their error doesn't become your regret. I would also like to make a point of letting you know that I NEVER buy likes, comments, ratings, reviews or engagement. Most of these influencers buy comments, followers, subscribers, reviews etc - this is misleading and somewhat fraudulent. You can use Social Blade yourself to see who is doing this. 100% of my engagement, growth, following etc has been purely organic and authentic - I would never do it any other way - I value honesty and integrity, which is why I ask you as a human being to leave your own comment, rating or review in your own words. To access my free calculators - they are on the SugarMamma website - under Financial Library - Calculators  To get the free 30 page workbook for Mindful Money, you can email your receipt to me and I will personally send it myself. If you can leave a rating and review for my podcast, I would love that!  And finally, please make sure you are following me on IG as I provide you with all the immediate swipe up links to my podcasts, YouTube videos, weekly blog posts and of course, my daily inspiration and motivation for you and your financial goals: @SUGARMAMMATV & my everyday normal account @CannaCampbellOfficial - for minimalism, motherhood, capsule wardrobe fashion, beauty etc.  General Advice Disclaimer The information on the SASS Financial website is general in nature and does not take into account your personal circumstances, financial needs or objectives. Before acting on any information, you should consider the appropriateness of it and the relevant product having regard to your objectives, financial situation and needs. In particular, you should seek independent financial advice and read the relevant Product Disclosure Statement or other offer document prior to acquiring any financial product.Canna Campbell is a Corporate Authorised Representative and Corporate Credit Representative of Wealthstream Financial Group Pty Ltd ABN 35 152 803 113 Australian Financial Services Licensee AFSL 412079.

Nuovo episodio di LINK, la rubrica di Hacking Creativity che vi porta alla scoperta dei link e delle news più interessanti in circolazione sulla creatività.Qui tutti i link della puntata:SPOTIFY 2020 - https://bit.ly/3mrwkKp GOOGLE TRENDS 2020 - https://bit.ly/3mqUNiQ BROOM CHALLENGE - https://bit.ly/3mn7QC8 LA REGINA DEGLI SCACCHI (SCOTT FRANK) - https://bit.ly/3qWnnfw LA REGINA DEGLI SCACCHI (GARRY KASPAROV) - https://bit.ly/3aoYjI6 NEW YORK TIMES (THE YEAR IN PICTURES) - https://nyti.ms/3gTDzd5LA TRAMA LUCENTE (LIBRO) - https://amzn.to/37pZIfMGAMESTORMING (LIBRO) - https://amzn.to/2LJ4Kf5 SMARTWORKING E INNOVAZIONE - https://bit.ly/387xEgk SALESFORCE BUYS SLACK - https://bit.ly/2Wi0vJk BASECAMP - https://bit.ly/37qiKCA REWORK (LIBRO) - https://amzn.to/37oQikP IT DOESN'T HAVE TO BE CRAZY AT WORK (LIBRO) - https://amzn.to/3nrnb5N SOCIAL BLADE (CHROME EXTENSION) - https://bit.ly/37oRHI7 UBERSUGGEST (CHROME EXTENSION) - https://bit.ly/3anvkop LOW WORKSPACE & FLOOR SITTING - https://bit.ly/3mkTJNr Vuoi ricevere gli "appunti di Hacking Creativity", la nostra newsletter? Iscriviti: http://eepurl.com/hfac7n ▫️ Mandaci un messaggio o un vocale su Instagram: https://bit.ly/2HVP8D4 ▫️ Se vuoi puoi anche scriverci una mail: info@hacking-creativity.com ▫️ Una recensione su Apple Podcasts non la lasciamo? https://apple.co/3le1TqK

Ya tienes redes sociales y las llenas de contenido jugoso y maravilloso cada día. Bien, pero… ¿es eso lo que buscan tus usuarios? ¿Cómo están respondiendo a tus publicaciones? Si no mides lo que haces, mal vas. Así que ponte los cascos y aprende con Sheila Martín y Lucía Cerrajero, nuestro Social Media Team, que te van a contar qué métricas debes tener en cuenta para medir si tus publicaciones van por buen camino… o debes cambiar de rumbo. En este episodio hablaremos de: -La importancia de definir los objetivos. -Cómo definir un objetivo. -Métricas comunes a todas las redes sociales. -Métricas específicas para cada red social. Instagram. Facebook. Twitter. LinkedIn. -Consejos extra a tener en cuenta en cuanto a métricas de social media. Enlaces y recursos recomendados en el programa: -Cómo hacer un informe de redes sociales - https://mkparadise.com/informe-redes-sociales -Herramienta de gestión de redes sociales con generador de UTM - https://www.agorapulse.com/ -Generador de UTM de Google - https://ga-dev-tools.appspot.com/campaign-url-builder/ -Herramientas de analítica para Instagram: HypeAuditor - https://hypeauditor.com/ Socialblade - https://socialblade.com/ The Social Flame - https://www.thesocialflame.com/ -Herramienta de analítica para perfiles personales de LinkedIn: Shield Analytics - https://shieldapp.ai/ -Herramientas de analítica para las principales redes sociales: Hootsuite - https://hootsuite.com/ Metricool - https://metricool.com/es/ Socialbakers - https://www.socialbakers.com/ Agorapulse - https://www.agorapulse.com/ -Episodio 1x08: ¿Qué hacemos con Facebook? - https://mkparadise.com/paradisers-episodio8 -Si no solo quieres escuchar nuestro podcast, sino ver nuestras caras (y nuestro salón, de paso), aquí tienes nuestro canal de YouTube: https://www.youtube.com/channel/UC9BZ-VU8aDsSriHU5BfWwXg -¡Y también el de Instagram! https://www.instagram.com/marketingparadise/

In episode #1528, we share a couple of tools to help with Instagram growth! From Canva and Ingramer to Social Blade and Tensor Social, these are the things you want in your arsenal! Tune in to hear about how to boost your growth and engagement quickly and easily! TIME-STAMPED SHOW NOTES: [00:25] Today's topic: A Couple of Tools to Help with Instagram Growth. [00:31] The power of Tensor Social for social media insights and finding relevant accounts. [01:19] Utilizing Canva to create amazing carousels that boost engagement. [01:47] Tags matter — Ingramer can help you find the best ones. [02:25] Spying on your competition with Social Blade! [02:52] Scheduling and analytics with Facebook Creator Studio and Ad Library. [03:40] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today's Episode:   Tensor Social Canva Ingramer Social Blade Facebook Creator Studio Sprout Social Sendible Facebook Ad Library   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1528, we share a couple of tools to help with Instagram growth! From Canva and Ingramer to Social Blade and Tensor Social, these are the things you want in your arsenal! Tune in to hear about how to boost your growth and engagement quickly and easily! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: A Couple of Tools to Help with Instagram Growth. [00:31] The power of Tensor Social for social media insights and finding relevant accounts. [01:19] Utilizing Canva to create amazing carousels that boost engagement. [01:47] Tags matter — Ingramer can help you find the best ones. [02:25] Spying on your competition with Social Blade! [02:52] Scheduling and analytics with Facebook Creator Studio and Ad Library. [03:40] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Tensor Social Canva Ingramer Social Blade Facebook Creator Studio Sprout Social Sendible Facebook Ad Library   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

Welcome to Episode 234 of the Yeukai Business Show. In this episode, Kendra Y. Hill and I discuss how you can become successful in creating engaging content for Youtube. So if you want to know the best strategies in creating an attractive Youtube thumbnails, crafting an epic content, and keeping up with the management side so you can cash in on your efforts, tune in now! In this episode, you'll discover: What is the formula for creating success in online engagement?How to decide on the best topic for a video content?What are great tools Youtubers should take advantage of?How to shift from a management mode into a creative mode? ·        How to find the right team members to support your goal? About Kendra Kendra Y. Hill is an expert in grow your business whose accomplishments include: Started her Consultant career 9 years ago and worked for the U.S. House of Representatives, the UNCF, Google and the San Antonio Spurs but was unfulfilled. She always wanted to help small business owners and so she stepped out and got started. Kendra left consulting temporarily and came back at the top of this year with a newfound drive.She recently built her own business, Scale My Business which has reached a million dollars in revenue since the beginning of the pandemic. More Information Learn more about how you can be successful with Youtube on Kendrascalemybusiness.com  You can also connect with Kendra on Social Media: Instagram TwitterYoutube Success In Youtube Tools From This Episode: vidIQ - https://vidiq.com/ Socialblade - https://socialblade.com/ Thanks for Tuning In! Thanks so much for being with us this week. Have some feedback you'd like to share? Please leave a note in the comments section below! If you enjoyed this episode on essential tools for growing your business, please share it with your friends by using the social media buttons you see at the bottom of the post. Don't forget to subscribe to the show on iTunes to get automatic episode updates for our "Yeukai Business Show!" And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show and I make it a point to read every single one of the reviews we get. Please leave a review HERE. Thanks for listening!

Merhaba arkadaşlar. Podcast'lere devam. Bu bölümde anlattığım konuların başlıkları şöyle; Apple etkinliğinde neler oldu? ShiftDelete.Net Youtube'da birinci mi? IFA 2020 geldi geçti ama kimse sallamadıCES 2021 nasıl geçecek?NVIDIA ekran kartları için acele etmeyin. ABD'ye ne zaman gideceğim?Samsung'dan sürpriz etkinlik. Amazon Prime çok fena geldi.Turksat 5A ne zaman fırlatacak? Ulaştırma ve Altyapı Bakanı Adil Karaismailoğlu ile özel sohbet.Playstation 5 macerasıMercedes-Benz E-Serisi 2020 ve BMW 5 2020 serisini sevmedim.YouTuber'lara ne oluyor? Kimlik ve ehliyet birleşti. 

Today we're discussing TikTok's new presence on SocialBlade and talking to one of my current favorite creator Rynn who caught my eye with her educational and entertaining videos. TikTok on SocialBlade is a huge step in the growth of the app. Let me know if you're able to see your analytics on SocialBlade. Connect with Rynn: https://www.tiktok.com/@rynnstar https://www.instagram.com/wordy.talk/ https://www.youtube.com/channel/UC76OyM4F4zJy58bfJUwKOfg ----------- Are you already a business owner or influencer on TikTok but want personalized help to take it to the next level? Book a free call with me: https://bit.ly/tiktokcall If you want more insight into how to grow on TikTok be sure to join our community here: https://www.TikTok-Squad.com Be sure to submit your questions you want answered on the show via the Anchor.fm app or email! Follow me: https://www.instagram.com/victoriajameson/ https://www.tiktok.com/@victoria --- Send in a voice message: https://anchor.fm/tiktalkradio/message Support this podcast: https://anchor.fm/tiktalkradio/support

In episode #1319, we discuss whether influencer marketing works for B2B companies. While there are usually higher success rates for B2Cs, there is still an opportunity for B2Bs to benefit from this type of marketing – it's all about finding the right influencers. Tune in to hear which tools you can use to find up and coming influencers!  TIME-STAMPED SHOW NOTES: [00:25] Today's topic: Does Influencer Marketing Actually Work for B2B Companies?  [00:33] An example of B2B marketing: A marketing agency doing business with Uber.  [00:41] By the way, we are currently doing our Growth Accelerator in San Francisco! [00:50] How you can make influencer marketing work for B2B.  [01:32] Consider Andreessen Horowitz's two influencers in the tech world.  [02:12] Many people have sought help from Neil because of his large audience.  [02:35] You need to find the right influencer to optimize this kind of marketing.  [02:52] Use tools like Social Blade to find up and coming influencers. [03:14] That's it for today! [03:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today's Episode: Uber Kylie Jenner TechCrunch Microsoft Andreessen Horowitz DreamHost Social Blade Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1319, we discuss whether influencer marketing works for B2B companies. While there are usually higher success rates for B2Cs, there is still an opportunity for B2Bs to benefit from this type of marketing – it’s all about finding the right influencers. Tune in to hear which tools you can use to find up and coming influencers!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Does Influencer Marketing Actually Work for B2B Companies?  [00:33] An example of B2B marketing: A marketing agency doing business with Uber.  [00:41] By the way, we are currently doing our Growth Accelerator in San Francisco! [00:50] How you can make influencer marketing work for B2B.  [01:32] Consider Andreessen Horowitz’s two influencers in the tech world.  [02:12] Many people have sought help from Neil because of his large audience.  [02:35] You need to find the right influencer to optimize this kind of marketing.  [02:52] Use tools like Social Blade to find up and coming influencers. [03:14] That’s it for today! [03:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Uber Kylie Jenner TechCrunch Microsoft Andreessen Horowitz DreamHost Social Blade Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

I sat down w YouTuber, voiceover artist, and comedian Ana Nordwig. Her channel is AnaNotAnna, where you may find her silly antics (the latest of which is her having her first Thin Mint). We discussed Ana's time at Columbia College in Chicago doing creative writing, Noodles and Company, being good at English, her YouTube style and humor, and Social Blade. Cheers to Season Two!! --- Support this podcast: https://anchor.fm/ben-slowey/support

Thomas M. Wagner has uploaded over 300 science fiction reviews to YouTube since 2013. He's not a major star, but his content has attracted an audience of around 4,400 bookworms who subscribe to his channel. In return for their attention, Wagner likely receives less than $100 a month in advertising revenue, according to the analytics company SocialBlade. The vast majority of YouTube comprises niche channels like Wagner's.