Italian Innovators

The inventor of plastic and the ethics of innovation. A presentation by Luca Cottini (PhD)* Oslo, December 10, 1963. The only Italian #scientist to receive a Nobel Prize in Chemistry* Achievement & fragility. From the invention of plastic to the management of waste* The imaginative mind of Giulio Natta. On #literature and #chemistry (Primo Levi)* A groundbreaking lab of innovation. Montecatini: from nylon to Moplen* The new material that God forgot to create. The birth and misuse of plastic* A new imagination of plastic. On the role of culture and ethics on innovationCheck out all the other episodes in the content library and make sure to join the newsletter of the show at www.italianinnovators.com. Don't forget to leave your comment here below and subscribe to the YouTube channel. Thanks for listening!

The woman behind Italy's greatest wine (A presentation by Luca Cottini, PhD)* The call to serve. The beginning of Giulia Falletti's mission in Turin's prisons* The story of Juliette Colbert de Maulevriér. From the French revolution to the Parisian encounter with Carlo Tancredi Falletti* From Napoleon's rule to the Risorgimento. The growth of Turin in the 19th century, between anticlericalism and religious renewal* Carlo and Giulia's effort in the betterment of the city, from the monumental cemetery to prison reform* The Falletti estate in the Langhe countryside. Giulia's investment in the Nebbiolo grape and the “discovery” of Barolo* A story of holiness and redemption. The Barolo wine as mirror of Giulia's personalityCheck out all the other episodes in the content library and make sure to join the newsletter of the show at www.italianinnovators.com. Don't forget to leave your comment here below and subscribe to the YouTube channel. Thanks for listening!

The Masters of Italian Publishing (A presentation by Luca Cottini, PhD)* The Martinitt orphanage in Milan, home of 3 great #innovators* From poverty to entrepreneurship. The parallel path of Angelo Rizzoli and Arnoldo Mondadori* The project of the Italian encyclopedia (Rizzoli, Bocconi, and Treccani)* The Borletti-Mondadori partnership. The rights of D'Annunzio and the birth of detective novels* A long-lasting rivalry. From magazines to literary classic series* Mondadori, America, and the creation of the critical theory publisher Il saggiatore* Rizzoli, cinema, and the sponsorship of Fellini's masterpieces* Rizzoli & Mondadori today. The legacy of two masters on Italian 20th century cultureCheck out all the other episodes in the content library and make sure to join the newsletter of the show at www.italianinnovators.com. Don't forget to leave your comment here below and subscribe to the YouTube channel. Thanks for listening!

Liquore Strega and the bewitching power of literature (A presentation by Luca Cottini, PhD)* The fascination for "La" Strega (the witch) and the apprenticeship at "Lo" Strega liqueur factory* Poster #advertising and the aura of Strega. The blue, green, and red "witch" by Marcello Dudovich* The Roman city of Benevento, the legends of witchery, and the #drink of Giuseppe Alberti* A Southern Italian excellence from 1860 to the present. Guido Alberti as #entrepreneur* The passion for #storytelling. The Nazi occupation of Rome and the salotto of Maria Bellonci* The birth of Premio Strega, a laboratory of postwar culture & Italy's most important literary award* From literature to #cinema. The acting career of Guido Alberti, from Fellini to Rosi* Of #cocktails and literary imagination. What do #stories do? What is their added value?* Guido Alberti. A complex entrepreneur and #intellectual in search of never-fading #beautyCheck out all the other episodes in the content library and make sure to join the newsletter of the show at www.italianinnovators.com. Don't forget to leave your comment here below and subscribe to the YouTube channel. Thanks for listening!

A presentation by Luca Cottini (PhD). Keynote address of the International Conference of the Canadian Association of Italian Studies (CAIS). Delivered on July 5, 2022.* The culture behind the label. What model lies behind the Italian "impresa"? * The three components of the Italian "incanto": limit, #design, the chorality of "works" (#opera)* 1. The creative power of limit: care, respect, and #sustainability* 2. Design as #storytelling. The characters of the "speaking object" (genealogy, vitalism, performativity & consistency)* 3. Hybridity of languages and chorality of interactions (the piazza as a negotiating site, the family as a guarantor of continuity, the fabbrica as community, the theatre as a site of emotional action)Visit the official webpage at www.italianinnovators.com to find out more about the project and sign up for the newsletter of the show. Check out the video version of the episode on YouTube and subscribe to the Italian Innovators channel to receive notification of new episodes and lessons. Thanks for listening!

The creative compass of Ferrero (A presentation by Luca Cottini, PhD)* Finding the recipe. How Pietro Ferrero arrived to the hazelnut and cocoa paste* The early years. The marriage of Piera and Pietro, the birth of Michele, three entrepreneurial failures, and the return to Alba* The Langhe and Italy's civil war. From WWII to reconstruction (1943-1945)* The post-war birth of the Giandujot (the forerunner of Nutella) and the foundation of the Ferrero chocolate company* A new model of social reconstruction. To work, create, and give (from the early days to the Ferrero foundation)* Piera's presidency and Piera's legacy. A remarkable story of female entrepreneurshipCheck out all the other episodes in the content library and make sure to join the newsletter of the show at www.italianinnovators.com. Don't forget to leave your comment here below and subscribe to the YouTube channel. Thanks for listening!

The father of Italian design (A presentation by Luca Cottini, PhD)* Domus. The theory and practice of “industrial design” (What is design? Who is the designer?)* Designing life: a worldview in an object; a particular character in a space* Ponti and Milano. From formation to expositions, from practice to theory* Object-worlds. The passion for ceramics and glass. Lightness as brightness and weightlessness* Secular and religious architecture. The “continuity” of opposites* Vivere all'italiana, vivere alla Ponti. The synthesis of tradition and modernityCheck out all the other episodes in the content library and make sure to join the newsletter of the show at www.italianinnovators.com. Don't forget to leave your comment here below and subscribe to the YouTube channel. Thanks for listening!

A conversation between Luca Cottini (PhD) and Marco Baldocchi, Neuromarketing research director at NINA (the Italian Association of Applied Neurosciences), author, public speaker, and visionary entrepreneur in consulting and advertising.* From Lucca to Miami. From advertising to #neuroscience (1:05) * What is neurobranding? Why is neuroscience a key tool for #marketing? (2:35)* The understanding of emotions. Our decisions take place at the unconscious level (6:00)* The powerful impact of #storytelling in activating our #senses and our #memory (7:50)* Italy, melodrama, and the transformation of products into emotional platforms (10:30)* What moves our brain to #innovate? (13:43)* What is #luxury and what mental associations do we refer to it? (15:25)Check out all the other episodes in the content library and make sure to join the newsletter of the show at www.italianinnovators.com. Don't forget to leave your comment here below and subscribe to the YouTube channel. Thanks for listening!

The pursuit of legend (A presentation by Luca Cottini, PhD)* The finish line at the 1908 Targa Florio. How it all started* The birth of Italy's #automobile industry. Nazzaro (#Ferrari); Trucco (#Maserati); Ceirano (#fiat)* The mechanic of Isotta Fraschini who became a pilot. The story of Alfieri Maserati* Visionary entrepreneurship, competition, and elegance. At the core of Maserati* Maserati's most legendary models and Alfieri's legacy* What (really) happened that day in Palermo in 1908Check out all the other episodes in the content library and make sure to join the newsletter of the show at www.italianinnovators.com. Don't forget to leave your comment here below and subscribe to the YouTube channel. Thanks for listening!

A conversation between Luca Cottini (PhD) and Michael F. Moore, PhD (freelance translator, interpreter, and author of a wonderful English version of Alessandro Manzoni's novel “The Betrothed")* A novel (and a language) for the Italian nation. Manzoni's I promessi sposi (1:00) * From Manzoni's characters to Italy's character. A prototype of the Italian psychology (6:20)* The American reception of Manzoni's masterpiece (13:40)* Reading Manzoni to read the pandemic. The narration of the bubonic plague (18:10)* The art and methods of translation (21:32)* Interpreting at the United Nations. Giving voice to Italian politics on the world stage (27:00)* Why businesses and entrepreneurs need great translators/interpreters (31:15)Check out all the other episodes in the content library and make sure to join the newsletter of the show at www.italianinnovators.com. Don't forget to leave your comment here below and subscribe to the YouTube channel. Thanks for listening!

The secret language of shoes (A presentation by Luca Cottini, PhD)* The mission to make #shoes visible.* The journey of a young #shoemaker from Campania to America* Italian immigrants and American #shoemaking* The immigrant's mindset. Rooted openness (from Boston to California)* Shoemaking and the cinematographic industry. The first Ferragamo store in #hollywood* Return to Italy. #florence and the crisis of the 1930s* Limit and #creativity. How the wedge heel was invented. How the rainbow sandal launched Ferragamo's fame* The postwar recognition by Neiman Marcus and the creation of the invisible shoe* The shoemaker of #celebrities: Eva Peron, Audrey Hepburn, Marilyn Monroe, Sofia Loren* A pioneer of the Italian #fashion project. From Florence to the world* A living legacy. #ferragamo todayCheck out all the other episodes in the content library and make sure to join the newsletter of the show at www.italianinnovators.com. Don't forget to leave your comment here below and subscribe to the YouTube channel. Thanks for listening!

A conversation between Luca Cottini (PhD) and Paolo Ciuccarelli (architect, communication designer, professor of design at Northeastern University, and founder of the Density Design Research Lab at Politecnico di Milano)* The impact of Italian education on a professional career (1:26)* The Italian cultural model as an archetype of design thinking (6:41)* Architecture and communication. The inside and the outside of an object (10:27)* Communication design and rhetorics (17:55)* Data visualization and the relationship between complexity and simplicity (24:15)* The impact of meta-design in artificial intelligence, communication (and literature) (30:16)* The benefits of academic research and entrepreneurship (36:20)Check out all the other episodes in the content library and make sure to join the newsletter of the show at www.italianinnovators.com. Don't forget to leave your comment here below and subscribe to the YouTube channel. Thanks for listening!

What's in a leather purse? (A presentation by Luca Cottini, PhD)* The #houseofgucci movie. Story-branding, Italian family businesses, the founder's story * What an elevator attendant at a fashionable hotel learned about #celebrity. How Guccio Gucci really started his entrepreneurial adventure in 19th century #London * #Florence, 1921. The foundation of the House of Gucci and its Italian growth (Rome, Milan) * Scarcity and #creativity. How the diamond shaped #leather and the GG logo were ideated * The bamboo bag, celebrity culture, and the contemporary evolution of the #brand * What culture generated Gucci? What culture does Gucci generate? The leather district. #fashion as a language of effortless sophistication Check out all the other episodes in the content library and make sure to join the newsletter of the show at www.italianinnovators.com. Don't forget to leave your comment here below and subscribe to the YouTube channel. Thanks for listening!

The joy of Italian dresses. The art of Italian living (A presentation by Luca Cottini, PhD)* A stroll through #Florence. From the 13th century (Dante's house, the Bargello) to 15th century city (Brunelleschi's dome, Palazzo Pucci)* Aristocracy & #fashion, Renaissance & #modernity. The Florentine upbringing of Emilio Pucci* Pucci's American discovery. From the winter olympics of 1932 to his studies Reed College* From #sports to #aviation. How a pilot become a smuggler and a spy. Pucci and the Ciano affair.* The postwar years. From stretchable ski suits to #swimwear. From Capri to Rome and back to Florence. Pucci's impact on the birth of Italian #moda and the #design of dolce vita* The American success of Pucci. From airplane uniforms to car interiors, from Marilyn Monroe's dresses to the logo of the Apollo 15 mission* The secret recipe of Pucci's success. The primacy of #color, the joy of Italian living Check out all the other episodes in the content library and make sure to join the newsletter of the show at www.italianinnovators.com. Don't forget to leave your comment here below and subscribe to the YouTube channel. Thanks for listening!

Forever Modern. Jewels are laboratories of lasting originality (A presentation by Luca Cottini, PhD)* From Studio 54 to Tiffany's. How a young Italian model became NYC's top jewel #designer * An independent and unexpected path, from Italy to Japan, from Spain to New York City * An extraordinary career at Tiffany's. The most remarkable pieces of Peretti's creative imagination * The aesthetics of Peretti's style. Translating ideas into forms, forging life in matter * Catalonia as a creative laboratory. The clash of opposites between Sant Martì Vell and NYC * The Nando and Elsa Peretti Foundation. The real jewel is a life well livedCheck out all the other episodes in the content library and make sure to join the newsletter of the show at www.italianinnovators.com. Don't forget to leave your comment here below and subscribe to the YouTube channel. Thanks for listening!

A conversation between Luca Cottini (PhD) and Andrea Prencipe (Professor of Organization and Innovation, and Rector of Luiss Guido Carli University in Rome) * The founding vision of Luiss Guido Carli University. To establish a #university requires trust and the willingness to invest in the future (1:45) * What makes the institution distinctive in the Italian #academic landscape (6:45). * The #pandemic as an occasion to re-design #universities. On #datascience and the process of #internationalization (11:10) * The secret of #madeinitaly is #education. The value & meanings of "educated in Italy" (17:55) * An ideal portrait of the student of the 21st century (in dialogue with J.H. Newman - 21:50) * An ideal portrait of the #innovator of the 21st century (in dialogue with I. Calvino - 26:45)Check out all the other episodes in the content library and make sure to join the newsletter of the show at www.italianinnovators.com. Don't forget to leave your comment here below and subscribe to the YouTube channel. Thanks for listening!

From Naples to Milan. The Birth of Alfa Romeo (A presentation by Luca Cottini, PhD)* The road to Naples. From the periphery to the big city, from poverty to #education * The formation as civil #engineer and the start of #business (air compressors, train tracks) * The great war and the great occasion. The acquisition of the #automobile company Alfa * Alfa Romeo. The growth of the company, the creation of a legend * The dream to manufacture automobiles in Southern Italy. The factory of Pomigliano d'Arco * The legacy of Alfa Romeo: speed, power, and #elegance * The secret of successful #entrepreneurship (find out at the end of the video!)Check out all the other episodes in the content library and make sure to join the newsletter of the show at www.italianinnovators.com. Don't forget to leave your comment here below and subscribe to the YouTube channel. Thanks for listening!

A presentation by Luca Cottini (PhD). Delivered on June 24, 2022 at the Superyacht Design Festival, organized in Milan by Boat International Media Company.* Industria (industriousness) and cultura (cultivation): the 2 concomitant faces of value creation* Italian #design is not "Made in Italy". What makes on object Italian? What does "Italian" add to it? * The origin of Italy's distinction. From an incomplete industrialization to a unique industrial model* The Italian vs the anglo-salon approach to #innovation * Objects as #storytelling devices: from decoration to personification. The object as a living actor* How can an #object (or a story) achieve eternal freshness? The parallel path to creativity of the writer and the #designer (the models of originality of Dante, Petrarch, Ariosto, Tasso, and Collodi)* Design as a #philosophy of gesture: the empowerment of objects from use to lasting meaning* The boat as a complex #architecture of meaning and a synthesis of functionality and storytelling* Three assembling sites of Italian #yachting: the fabbrica, the court, and theatre* Yachts as #opera houses, combining different "works" in a unique synthesis of industry & cultureVisit the official webpage at www.italianinnovators.com to find out more about the project and sign up for the newsletter of the show. Check out the video version of the episode on YouTube and subscribe to the Italian Innovators channel to receive notification of new episodes and lessons. Thanks for listening!

A conversation between Luca Cottini (PhD) and Alberto Milani (entrepreneur & creator of the jewelry & lifestyle luxury brand Alberto Milani "a love affair with Italy", president of the Italy-America Chamber of Commerce of New York, and co-founder of Piazza Italia Market)* A leader in jewelry. The path to entrepreneurship (1:10)* Between tradition and innovation. What's in a jewel? (3:00)* How does the Italian obsession for beauty translate into jewelry design? The 3 qualities of Made in Italy (6:48)* The distinctive character of Alberto Milani jewelry lines (11:50)* The history and service of the Italy-America Chamber of Commerce in New York (13:48)* The innovation hub of Piazza Italia (16:25)* (in italiano) Le difficoltà e le sfide di un'azienda italiana che voglia entrare nel mercato americano; come si fa a creare un'influenza (20:00)* The recipe for excellence: creative design and strategic thinking (27:05)Visit the official webpage at www.italianinnovators.com to find out more about the project and sign up for the newsletter of the show. Check out the video version of the episode on YouTube and subscribe to the Italian Innovators channel to receive notification of new episodes and lessons. Thanks for listening!

The epic of boating (A presentation by Luca Cottini, PhD)* The joy of a boat ride. From Dante to the 21st century* #boating as a #storytelling metaphor and a long-lasting craft* Four generations of #boat making. The Riva story from Sarnico to the world. From racing to luxury* The vision of a bold entrepreneur. The synthesis of wood craft and American engine technology* Carlo Riva's transformation of the boat into an object of lifestyle. Celebrities and glamour* The historic Riva models (Tritone, Sebino, Florida) and the myth of Aquarama* The collaboration between Riva and Lamborghini. The Aquarama #278 * Re-inventing global #yachting, The International Tourist Port in the Tigullio Gulf* A long-lasting legacyCheck out all the other episodes in the content library and make sure to join the newsletter of the show at www.italianinnovators.com. Don't forget to leave your comment here below and subscribe to the YouTube channel. Thanks for listening!

A conversation between Luca Cottini (PhD) and Gianfranco Zaccai (designer, architect, innovator, founder of the design firm Continuum, president of the Foundation for Augmented Intelligence)* A story in between worlds. From education to the establishment of Continuum (1:26)* The genesis of Reebok Pump (5:50) * The migrant's mindset as a key to originality (7:40)* Design & food (8:12)* How is an idea born? The explorative and creative process behind P&G's Swiffer (11:36)* How does an object become a web of interactions? How can a product matter? (17:45)* The creation of Omnipod and the power of hiding (21:36)* Design thinking as a key way to innovation (23:05)* Holistic thinking and the quest for elegant solutions in design and academia (26:00)* The foundation for augmented intelligence. Design as a force for good (29:20)* From design of objects to design of experience. Re-inventing the semester abroad in Italy (34:10)Visit the official webpage at www.italianinnovators.com to find out more about the project and sign up for the newsletter of the show. Check out the video version of the episode on YouTube and subscribe to the Italian Innovators channel to receive notification of new episodes and lessons. Thanks for listening!

From female entrepreneurship to cultural diplomacy (A presentation by Luca Cottini, PhD)* An American woman in Italy at the turn of the 20th century. The marriage with Ruggero Ranieri * Pioneering female entrepreneurship in Italy. The Arti decorative italiane from Umbria to New York * Education and female emancipation. The school of Pischiello and the Montessori method * A living legacy. The Sorbello foundation (NYC) and the Fondazione Ranieri di Sorbello (Perugia) * Uguccione and Romeyne's bridge-building mission. The activities and projects of the foundations Check out all the other episodes in the content library and make sure to join the newsletter of the show at www.italianinnovators.com. Don't forget to leave your comment here below and subscribe to the YouTube channel. Thanks for listening!

A conversation between Luca Cottini (PhD) and Chiara Montanari (Antarctic expedition leader, manager, researcher, coach, consultant in strategic mindset, TEDx speaker and author of “Ice chronicles. 90 days in Antarctica").* The Antarctic mindset as a metaphor of entrepreneurship (2:05)* The success of an "impresa" in an extreme environment: a balance of rigor and flexibility (4:00)* How to see the unforeseen as not an obstacle but as an opportunity (9:10)* Dynamism, mutability, and the need of self-care (14:50)* The feminine mindset as a seed of innovation (19:24)* Leadership and joy (22:00)Visit the official webpage at www.italianinnovators.com to find out more about the project and sign up for the newsletter of the show. Check out the video version of the episode on YouTube and subscribe to the Italian Innovators channel to receive notification of new episodes and lessons. Thanks for listening!

The extraordinary adventure of a cultural explorer (A presentation by Luca Cottini, PhD)* Across the Gustav Line. How a scholar became a war hero (1943-1945)* A man in between worlds, from his upbringing in Perugia to his travels to his first trip to the US* The long journey to anti-Fascism and republicanism* American in Italy and Italian in America. The creation of the bulletin "The Italian Scene"* The Verrazzano campaign. How the Verrazzano bridge got its name* The Sorbello Foundation. The living legacy of Uguccione Ranieri and his mother Romeyne RobertCheck out all the other episodes in the content library and make sure to join the newsletter of the show at www.italianinnovators.com. Don't forget to leave your comment here below and subscribe to the YouTube channel. Thanks for listening!

A conversation between Luca Cottini (PhD) and Luigi Crema (associate professor of international law at the University of Milan)* Roman law and the foundation of modern legal systems (0:45)* The post-war making of Italy's constitution and the primacy of labor (7:00)* A comparative analysis. The young Italian constitution and the old American constitution (12:30)* The Italian constitution and the status of contemporary Italian democracy (18:00)* The necessary relationship of law and culture. The American, Italian, and European cases (24:00)* The Italian contribution to human rights (26:53)Visit the official webpage at www.italianinnovators.com to find out more about the project and sign up for the newsletter of the show. Check out the video version of the episode on YouTube and subscribe to the Italian Innovators channel to receive notification of new episodes and lessons. Thanks for listening!

The father of Italian automobiles. The birth of Fiat (A presentation by Luca Cottini, PhD)* The 1898 exposition of Turin. The cradle of Italian photography and cinematography* The bicycle workshop of Ceirano, the new trend of "horseless coaches" and the "automobile club" of Caffè Burello* The creation of Italy's first #automobile company (Ceirano GB & Co) in 1898 and the release of Italy's first #car (the "Welleyes") in 1899* A board of investors acquires Ceirano's patent and business, forming the Turin Factory of Italian Automobiles. The birth of #FIAT on July 11, 1899* Ceirano's entrepreneurial path and his legacy. The later fame of his former employees: the pilot Felice Nazzaro, the aviation engineer Aristide Faccioli, and car entrepreneur Vincenzo Lancia* How Fiat became Italy's #1 factory of automobiles. The leadership of Giovanni Agnelli Sr.* The road is for those who walk. Entrepreneurship and the audacity to begin.Check out all the other episodes in the content library and make sure to join the newsletter of the show at www.italianinnovators.com. Don't forget to leave your comment here below and subscribe to the YouTube channel. Thanks for listening!

A conversation between Luca Cottini (PhD) and Simone Cinotto (professor, author, and food scholar at University of gastronomic sciences in Pollenzo, Italy)* Local and global. Italian and American. A clarification of terms and a brief history of culinary culture in Italy (3:10)* A cuisine of exchange, hybridization, and creativity (9:15)* The post-war Americanization of Italian cuisine. New modes of consumption (11:50)* A brief history of the Mediterranean diet. From the Italian problem to the Italian model (16:20)* From Coca-Cola to slow food. American models and Italian recreations (28:15) * The creation of a transatlantic diet. Italian food in the US. American influence in Italy (32:08)* Slow food and the university of gastronomic sciences. Food studies in Pollenzo (43:25)Visit the official webpage at www.italianinnovators.com to find out more about the project and sign up for the newsletter of the show. Check out the video version of the episode on YouTube and subscribe to the Italian Innovators channel to receive notification of new episodes and lessons. Thanks for listening!

What can a father give a child? The gift of Chicco (A presentation by Luca Cottini, PhD)* The fathers of great Italian innovators and artists (“like father like son” cases; the influence model; accidental gifts)* The gift of a chicco. Pietro Catelli's gift to his son Enrico and the deeper meaning of “chicco”* How Chicco became the global leader in childcare products* An integrated approach. Building not the parts but the eco-system of a child's life.* At the intersection of medicine and fashion, pharmaceutics and design, pediatrics and parenting. A model of innovation which “looks inward to look forward”* Catellli's toy horse museum. A world of meaning in a toy. The gift of imagination.* A special dedication to my fatherCheck out all the other episodes in the content library and make sure to join the newsletter of the show at www.italianinnovators.com. Don't forget to leave your comment here below and subscribe to the YouTube channel. Thanks for listening!

A conversation between Luca Cottini (PhD) and Jessica L. Harris (assistant professor of history at Saint John's University, author, and scholar of African-American history, women's history and modern Italy).* Italy in the aftermath of WWII. The Marshall Plan between aids and economic opportunity (1:15)* The emergence of Mrs. Consumer and the Americanization of Italy (4:10)* The American model in Italy. The case of Mondadori and La Rinascente (7:25)* The diffusion of American refrigerators and its impact on food conservation, the birth of grocery stores, and the emancipation of women (14:40)* Hygiene and cosmetics. A new model of American beauty and womanhood (22:15)* Italian women as the target of American consumerism and the terminal of Italy's culture wars (28:00)Visit the official webpage at www.italianinnovators.com to find out more about the project and sign up for the newsletter of the show. Check out the video version of the episode on YouTube and subscribe to the Italian Innovators channel to receive notification of new episodes and lessons. Thanks for listening!

The Italian reinvention of coffee (A presentation by Luca Cottini, PhD)* A lost harvest and the start of an adventure. From #Turin to the world* 1895. The opening of the #Lavazza store * Importing and treating #coffee. The re-invention of coffee as a transformed good* The innovation & art of #blending and the design of #aroma* Packaging and sustainability. From Luigi Lavazza to the company todayCheck out all the other episodes in the content library and make sure to join the newsletter of the show at www.italianinnovators.com. Don't forget to leave your comment here below and subscribe to this channel. Thanks for watching!

A conversation between Luca Cottini (PhD) and Emanuele Cappelli (Creative Director at Cappelli Identity Design and Professor in Brand and Graphic Design at the Rome University of Fine Arts) * The story of Cappelli Identity Design and the creative soil of its founder (1:27)* The complementary paths of #academia and #entrepreneurship in creating value (4:40)* Visual #design as effective communication: the Felliniana & Olivetti Lettera 22 fonts (7:00)* Dynamic #branding as a relational way to create consistent and flexible identities, and achieve perennial livelihood in digital communication (10:05)* What is the difference between recognizing a logo and knowing a #brand? (16:35)* Applying dynamic branding to teaching and the promotion of the #humanities (20:35)Visit the official webpage at www.italianinnovators.com to find out more about the project and sign up for the newsletter of the show. Check out the video version of the episode on YouTube and subscribe to the Italian Innovators channel to receive notification of new episodes and lessons. Thanks for listening!

The creative foundation of Italian motorcycling (A presentation by Luca Cottini, PhD)* From #radio pioneer Adriano Cavalieri Ducati to the mass production of radio devices, cameras, projectors, and electrical razors. The early years of Ducati (1926-1944)* The WWII bombing and post-war reconstruction. The end of a #business story (1944-1945)* The unexpected success of Cucciolo and the start of the #motorcycling business (1946-1954)* The visionary #engineer Fabio Taglioni and the making of Ducati's global success (1954-1989)* Every business is a living #story. How a company transcended the vision of its founders and became legend (1989- )Check out all the other episodes in the content library and make sure to join the newsletter of the show at www.italianinnovators.com. Don't forget to leave your comment here below and subscribe to this channel. Thanks for watching!

A conversation between Luca Cottini (PhD) and Marina Puricelli (senior professor at SDA Bocconi University, author, and host at Il meglio del piccolo) * Small size, entrepreneurial organization, family ownership, vocation to craftsmanship. The Italian recipe for industrial success. (1:32)* The Italian entrepreneur and the Anglo-Saxon manager (6:00)* The relevance of the human factor in a hyper-technological world (10:20)* Innovation from the perspective of the industry and academia (14:30)* The Italian constellation of industrial stories. A case-by-case approach (16:43) * A multi-perspective approach to Italian industrialism (academic research, journalism, storytelling, content-based blogging) (20:47)Visit the official webpage at www.italianinnovators.com to find out more about the project and sign up for the newsletter of the show. Check out the video version of the episode on YouTube and subscribe to the Italian Innovators channel to receive notification of new episodes and lessons. Thanks for listening!

The birth of a commercial university (a presentation by Luca Cottini, PhD)* The drama of losing a son to war. Italian colonialism and the defeat of Adwa* The extraordinary ascent of a self-made man. From street vending to large-scale retail* The growing economic and political influence of Magazzini Bocconi* The death of Ferdinando's firstborn Luigi and the idea of a university in his honor* A commercial university. Economy and languages as the focus of a new model of knowledge* Bocconi university as the laboratory of the Italian economic elite in the 20th centuryVisit the official webpage at www.italianinnovators.com to find out more about the project and sign up for the newsletter of the show. Check out the video version of the episode on YouTube and subscribe to the Italian Innovators channel to receive notification of new episodes and lessons. Thanks for listening!

A conversation between Luca Cottini (PhD) and Patrizio Cionfoli (Director of Design & Interaction at Studio Volpi)* What is the philosophy of Studio Volpi? (1:20)* Disegno and progetto. Italian design as an operative fusion of aesthetics and functionality (2:20)* The integrated design of experience. What's behind an interface? (6:12)* The culture and value of virtual reality #VR (11:35)* The Internet of Things (#IoT) and the value of storytelling (17:10)* The rebranding of a #heritage. Design as a synthesis of user experience and innovation (22:15)* The unique value that an Italian #design company brings to the American market (27:00)Visit the official webpage at www.italianinnovators.com to find out more about the project and sign up for the newsletter of the show. Check out the video version of the episode on YouTube and subscribe to the Italian Innovators channel to receive notification of new episodes and lessons. Thanks for listening!

What does the environment have to do with fashion? A presentation by Luca Cottini (PhD)* Oasi Zegna as a forward-looking sustainability project and value creator* At the roots of Zegna's success. The Biella valley as the cradle of the Italian wool industry* From sheep to shop. From fabric to style. Zegna's business model from the founder to today* The aesthetic and natural relationship between fashion, entrepreneurship and the environment* Ethical philosophy, social responsibility, and community. The activities of fondazione ZegnaVisit the official webpage at www.italianinnovators.com to find out more about the project and sign up for the newsletter of the show. Check out the video version of the episode on YouTube and subscribe to the Italian Innovators channel to receive notification of new episodes and lessons. Thanks for listening!

A conversation between Luca Cottini (PhD) and Giovanna Bonomo-Blescia (international editor for Canada's luxury magazine Preferred, and author of “Lost and found in Italy”)* Italian Studies as a resource in professional development * Italy as a luxury destination. The pursuit of a unique value* In search of Italy. The Italian journey as a form of self-discovery* The market of Italian travel. From organized tours to virtual reality* A perspective shift. Learning languages as a tool of professional and human flourishingVisit the official webpage at www.italianinnovators.com to find out more about the project and sign up for the newsletter of the show. Check out the video version of the episode on YouTube and subscribe to the Italian Innovators channel to receive notification of new episodes and lessons. Thanks for listening!

What does philosophy have to do with management? A presentation by Luca Cottini (PhD) * Business as a network of transactions and a world of meaning* Industry as a shared venture. On virtue and entrepreneurship* From Istria to Abruzzo. From Abruzzo to Canada. Story of an exile immigrant* The impact of philosophical studies on Marchionne's leadership style* The biggest turnaround in the automotive industry. The rescue of Fiat and Chrysler* Cultural imagination as an added (and essential) value for the managerVisit the official webpage at www.italianinnovators.com to find out more about the project and sign up for the newsletter of the show. Check out the video version of the episode on YouTube and subscribe to the Italian Innovators channel to receive notification of new episodes and lessons. Thanks for listening!

A conversation between Luca Cottini (PhD) and Luca Vullo (actor, director, performer, author, speaker, and communication coach)* From Sicily to the world. Discovering a professional path (1:57)* Gestures as a key feature of the Italian flair and entrepreneurial success (7:20)* The grammar of the body. Non-verbal communication and team building (11:42)* From theatre to social media. The applications of emotional intelligence (19:38)* From theatre to film. The visual language of a documentary (25:23)* The creative gesture. Where does creativity spring from? (28:05)Visit the official webpage at www.italianinnovators.com to find out more about the project and sign up for the newsletter of the show. Check out the video version of the episode on YouTube and subscribe to the Italian Innovators channel to receive notification of new episodes and lessons. Thanks for listening!

Airplanes are splendid dreams. A presentation by Luca Cottini (PhD) * March 15, 1909. W. Wright completes in Rome the first ever engine-operated flight on Italian soil* The birth of Italian aviation (1909). The Montichiari circuit and the Italian aviation society* The path of an outsider Gianni Caproni. From Munich & Liege to Milan * From Taliedo to Cascina Malpensa. The birth of military aviation.* Opening a way in the sky. The humble audacity of flight pioneers. The value of experimentation and failure.* Flying is a splendid dream. Airplanes and cultural imagination (literature, painting, cinema)Visit the official webpage at www.italianinnovators.com to find out more about the project and sign up for the newsletter of the show. Check out the video version of the episode on YouTube and subscribe to the Italian Innovators channel to receive notification of new episodes and lessons. Thanks for listening!

A conversation between Luca Cottini (PhD) and Filippo Poletti (Top Voice LinkedIn influencer, Digital Product Communications Manager at Fiera Milano, journalist, author, host of the "New Normal" live show on LinkedIn).* From music to journalism. The humanities as a key factor in the industry (1:20)* Fiera Milano as a key site of Italian industrialism (6:00)* Internal communication. From the human factor to the human factory (8:55)* LinkedIn as a human and professional network. "In the knowledge-based economy, sharing counts as much as ownership” (12:55)* The protagonist of the digital revolution is the entrepreneur. Italy & Innovation (16:15)* From the Internet of Things (IoT) to the Intranet of People (IoP). How to create one's own voice or brand on the web (20:25)* The adventure of entrepreneurship. On branding, design, and teaching (27:00)Visit the official webpage at www.italianinnovators.com to find out more about the project and sign up for the newsletter of the show. Check out the video version of the episode on YouTube and subscribe to the Italian Innovators channel to receive notification of new episodes and lessons. Thanks for listening!

What's in a stiletto heel? A presentation by Luca Cottini (PhD)* The story of heels. From a male to a female item* From heels to stilettos. The Ferragamo factor and the steel factor* The story of Casadei. From Romagna and Rimini to Hollywood* The architecture and the aesthetics of a stiletto shoe * On heels and entrepreneurshipVisit the official webpage at www.italianinnovators.com to find out more about the project and sign up for the newsletter of the show. Check out the video version of the episode on YouTube and subscribe to the Italian Innovators channel to receive notification of new episodes and lessons. Thanks for listening!

A conversation between Luca Cottini (PhD) and Gabriele Caprotti (global sales director at Zanotta)* The Italian leadership in design furniture* Aurelio Zanotta and the making of a legendary company* Heritage and Innovation. Art museums, experimentation, and the contemporary market* What's in a chair? The obsession of Italian designersVisit the official webpage at www.italianinnovators.com to find out more about the project and sign up for the newsletter of the show. Check out the video version of the episode on YouTube and subscribe to the Italian Innovators channel to receive notification of new episodes and lessons. Thanks for listening!

Every object is a work of art. A presentation by Luca Cottini (PhD)* The encounter of Carlo Bugatti and Giovanni Segantini at the art academy of Brera* Milan's scapigliati ("disheveled") and the attempt at a new modern Italian art* Bugatti's mastery in furniture design. The triumph at the 1902 exposition of decorative arts in Turin* Turning objects into art pieces: the impact of a father on his sons Rembrandt and Ettore* From furniture to automobiles. The extraordinary path of Ettore Bugatti* Heritage & Innovation. From liberty style to luxury carsVisit the official webpage at www.italianinnovators.com to find out more about the project and sign up for the newsletter of the show. Check out the video version of the episode on YouTube and subscribe to the Italian Innovators channel to receive notification of new episodes and lessons. Thanks for listening!

A conversation between Luca Cottini (PhD) and Paolo Taticchi, Professor of Strategy & Sustainability at University College of London, Entrepreneur, Consultant, Speaker, and Innovator * From father to son. The craft of scholarship & teaching* Italians as trend-setters. What is the Italian influence?* Innovative approaches to sustainability in the Italian industry* The sustainability of education. The future of universities* From the ideal city to the smart city. The Italian model of urban development* On humanities and entrepreneurship. The Italian way to humanistic managementVisit the official webpage at www.italianinnovators.com to find out more about the project and sign up for the newsletter of the show. Check out the video version of the episode on YouTube and subscribe to the Italian Innovators channel at bit.ly/italianinnovators to receive notification of new episodes and lessons. Thanks for listening!

A modern Sicilian Renaissance. A presentation by Luca Cottini (PhD)* The opening of the Suez Canal at the origin of Italian colonialism & the Southern question* The ascent of Sicily in the 1880s and the Florio business (tuna, sulfur, navigation, etc)* Ignazio Florio, the national exposition of Palermo (1891-1892), and Sicilian Liberty* Franca Florio. A master of style, fashion, elegance, and influence* The end of the Florio dynasty. Businesses end. True value remains* The necessity of myth making in any entrepreneurial journeyVisit the official webpage at www.italianinnovators.com to find out more about the project and sign up for the newsletter of the show. Check out the video version of the episode on YouTube and subscribe to the Italian Innovators channel to receive notification of new episodes and lessons. Thanks for listening!

A conversation between Luca Cottini (PhD) and Ale Gambini (chef and food ambassador in Los Angeles, writer, award-winning host in online food programs, recipe developer, blogger, and cook instructor)* From Milan to Los Angeles. From music to cooking* Innovating tradition. How to "develop" the Italian repertoire* Italian food and the question of authenticity* The variety of Italian culinary traditions in dialogue with the American landscape* On writing and cooking. Where does creativity originate?Visit the official webpage at www.italianinnovators.com to find out more about the project and sign up for the newsletter of the show. Check out the video version of the episode on YouTube and subscribe to the Italian Innovators channel to receive notification of new episodes and lessons. Thanks for listening!

Innovation as perfection in pasta-making. A presentation by Luca Cottini (PhD)* How a young manufacturer from Abruzzo won the gold medal of excellence for his pasta at the Columbian exposition of Chicago in 1893* Pasta diplomacy? The diplomatic stall between Italy and the United States (1891-1893)* The story of Filippo De Cecco. From milling wheat to pasta making* An innovative change. The method for drying pasta indoors at low temperature* The elements of De Cecco's success recipe: quality of wheat, spring water, bronze drawing* Wholesomeness and territoriality. Innovating is staying true to one's origins* A story of setbacks and comebacks. The company from 1886 to the presentVisit the official webpage at www.italianinnovators.com to find out more about the project and sign up for the newsletter of the show. Check out the video version of the episode on YouTube and subscribe to the Italian Innovators channel to receive notification of new episodes and lessons. Thanks for listening!

A conversation between Luca Cottini (PhD) and Cinzia Zuffada (associate chief scientist at the Jet Propulsion Laboratory at NASA, and president of the Italian Scientists and Scholars in North America Foundation; ISSNAF).* An Italian woman at NASA. The path from Pavia to America (1:50)* Observing our human questions from the external perspective of space (6:10)* Agencies, universities, and the pursuit of innovation (13:25)* Italy's leading role in the space industry (18:55)* Mapping water levels and the research on climate change (22:35)* ISSNAF (Italian Scientists and Scholars in North America Foundation). Mission, role, and awards (27:25)Please visit the official webpage www.italianinnovators.com for more information about the project or subscribe to the YouTube channel for more video content.

The living spring of creativity (a presentation by Luca Cottini, PhD)* A lively approach to creativity. Humanistic studies and practical training* A Roman family story. From Delia's Roman atelier to Laura's company* The 1972 fashion show at Palazzo Pitti and the evolution of Biagiotti's style* Laura's extraordinary missions to Beijing and Moscow. Fashion and cultural diplomacy* On motherhood and entrepreneurship. Laura and her daughter Lavinia* A complex fashion brand, connecting to archaeology, painting, theatre, and sportVisit the official webpage at www.italianinnovators.com to find out more about the project and sign up for the newsletter of the show. Check out the video version of the episode on YouTube and subscribe to the Italian Innovators channel to receive notification of new episodes and lessons. Thanks for listening!

A conversation between Luca Cottini (PhD) and Gianni Riotta (journalist, writer, director of Data Lab at LUISS Guido Carli University School of Government in Rome, and Pirelli visiting professor of Italian Studies at Princeton University) * Seeing America from an Italian/Sicilian perspective (1:30) * On the necessary relationship between journalism and academia (5:50) * Storytelling as a key resource in the pursuit of truth (12:20) * The language of the new media. Italian and new modes of communication (21:40) * The pandemic & the crisis of academia. A new model for 21st century universities (34:45) * The precious role of Italian studies in North American academia (49:30) * Where to start with the Italian literary patrimony (01:06:50) Please visit the official webpage www.italianinnovators.com for more information about the project or subscribe to the YouTube channel for more video content.