Podcasts about perpetual traffic podcast

Ralph Burns, Lauren Petrullo, and Scott Desgrosseilliers talk about how to measure marketing success using specific performance indicators. They break down the importance of tracking new website visits, the cost of acquiring new customers, and how to use tools like Wicked Reports to make smarter decisions with ad spend. The conversation also touches on how to balance cold and warm traffic, and how these metrics can guide a company's growth strategy. If you want to understand how data can improve your marketing and boost results, this episode offers practical insights you can start using right away. Chapters00:00:00 - Unlock Your Exclusive $1,000 Data Science Offer00:01:05 - Welcome to the Perpetual Traffic Podcast!00:01:43 - Meet Scott Desgrosseilliers: The Marketing Data Master00:02:30 - Breaking Down Marketing Performance Indicators (MPIs)00:03:22 - Why New Website Visits Are Your Secret Weapon00:05:26 - Step-by-Step: Setting Up Wicked Reports for Success00:08:33 - Mastering Wicked Reports: How to Drive New Visits00:12:15 - Exploring the Role of AI in Driving New Website Traffic and Conversions00:18:32 - Warm Traffic Secrets Inside PMAX Campaigns00:19:39 - The Untapped Power of Cold Traffic00:20:40 - Essential Metrics for Forecasting and Budgeting00:22:59 - Spend Smart: Optimizing Your Ad Budget with Data00:24:46 - Making Smarter Decisions with Wicked Reports00:29:08 - Campaign Analysis: Performance Over Time00:36:57 - Wrapping Up: Final Thoughts and a Special OfferLINKS AND RESOURCES:WICKED REPORTS + PERPETUAL TRAFFICGet Your Marketing Performance Indicators™ Checklist Now!Tier 11 on YouTubeWicked ReportsTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Dr. Robert Cialdini, the renowned author of Influence and Pre-Suasion, shares his groundbreaking principles of ethical persuasion. Delving into the psychology behind why people say "yes," Cialdini explains how small changes in your approach can lead to significant improvements in marketing, sales, and overall influence. From understanding the power of reciprocity to leveraging social proof and authority, this conversation is packed with actionable insights that can transform your business strategies and elevate your impact.Chapters:00:00:00 - Welcome to Perpetual Traffic Podcast!00:00:32 - Meet Dr. Robert Cialdini: The Godfather of Influence00:02:01 - How a Broken Pen Shaped Dr. Cialdini's Career Path00:05:47 - Unveiling the Seven Principles of Persuasion00:07:26 - Why Reciprocation and Liking Drive Influence00:09:36 - Harnessing Authority and Social Proof for Better Marketing00:12:51 - The Role of Scarcity and Commitment in Decision Making00:17:26 - The Power of Unity in Ethical Influence00:24:15 - Learning from Past Mistakes: A Key to Credibility00:25:38 - Admitting Weakness: A Surprising Strength in Persuasion00:26:53 - The Subtle Power of Language in Influence00:30:49 - Why Reviews Matter: The Psychology Behind Feedback00:34:05 - The Towel Study: A Real-World Example of Social Proof00:36:22 - Why Timeless Principles of Influence Still Work Today00:42:50 - How to Connect with Dr. Cialdini and Learn More00:44:24 - Wrapping Up: Key Takeaways and Final ThoughtsLINKS AND RESOURCES:Cialdini WebsiteInfluence: The Psychology of PersuasionPre-Suasion: Channeling Attention for ChangeTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose Media Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Ralph and Lauren discuss how important it is to understand and utilize key marketing performance indicators to drive business growth. They cover the significance of new customer acquisition costs (NCAC), the effective use of CRM and third-party tools, and the power of pop-ups for data collection. Ralph and Lauren also talk about the importance of turning customers into brand evangelists, offering insights and tips for marketers at all levels. Tune in to gain valuable knowledge and strategies to elevate your marketing efforts.Chapters00:00:00 - Dive into the Perpetual Traffic Podcast with Ralph and Lauren00:00:52 - Sneak Peek: Exciting Series Ahead00:01:29 - Comparing Skincare Routines to Marketing Strategies00:01:53 - Crucial Metrics: Why Marketing Performance Indicators Matter00:03:21 - Must-Have: Free Downloadable Marketing Resources00:06:14 - In-Depth Look: Analyzing Key Marketing Metrics00:12:04 - Understanding Your New Customer Acquisition Cost (NCAC)00:16:40 - Political Spin: Applying NCAC to Campaigns00:20:00 - Seamless Integration: CRM and Third-Party Tools00:20:43 - Pop-Up Power: Gathering Customer Data Effectively00:21:07 - Mastering Customer Segmentation Techniques00:21:23 - Breaking Down Website Visitor Analytics00:21:44 - Optimizing Pop-Up Strategies for Better Engagement00:23:26 - Leveraging Wicked Reports for Precision Data00:24:39 - The Vital Role of Tracking Customer Acquisition Costs00:28:19 - Assessing New Customer Metrics for Growth00:34:59 - Turning Customers into Brand Evangelists00:41:30 - Wrapping Up: Final Thoughts and ResourcesLINKS AND RESOURCES:Get Your Marketing Performance Indicators™ Checklist Now!Tier 11 on YouTubeMPI GlossaryPT on TelegramWhat Are Marketing Performance Metrics™ & Why Are They Important?(Apple Podcasts)YouTube: Enemies No More: Using Google and Meta Together for 10x Returns | Perpetual Traffic EP 563PT Website: Episode 563: Enemies No More: Using Google and Meta Together for 10x ReturnsEpisode 564: Enemies No More: Using Google and Meta Together for 10x Returns – Part 2Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8

In this episode, Ralph sits down with Scott Wozniak to discuss the secrets behind building a legendary brand. Scott shares insights from his book, "Make Your Brand Legendary," explaining how to create raving fans who return repeatedly and spread the word about your business. Using case studies like Chick-fil-A versus McDonald's, Scott explains the importance of understanding your customer and effective systems in driving success. Tune in to learn strategies for turning your business into a customer-centric powerhouse.Chapters00:00:00 - Welcome to the Perpetual Traffic Podcast!00:01:09 - Introducing Scott Wozniak: From Florida to Legendary Branding00:02:47 - Practical Application: The Key to Turning Ideas into Actions00:06:49 - What Makes a Legendary Brand? Insights from Scott Wozniak00:07:48 - Creating Raving Fans: The Secret Sauce to Business Success00:11:08 - McDonald's vs. Chick-fil-A: A Tale of Two Brands00:17:09 - Building Raving Fans in Any Industry: Tips and Tricks00:19:51 - Legendary Brands: Not Just for Big Names - Anyone Can Achieve This00:22:18 - The Engine Metaphor: Fueling Your Brand's Success00:24:28 - The Backbone of Legendary Branding00:27:15 - Customer Insight: The Key to Understanding Why They Choose You00:33:41 - Tools for Gaining Customer Insight: Practical Resources00:37:24 - Effective Tools and Techniques for Gaining Valuable Customer Insight00:41:07 - Wrapping Up: Conclusion and Final Thoughts from Scott WozniakLINKS AND RESOURCES:Make Your Brand Legendary: Create Raving Fans With the Customer Experience EngineCustomer Experience Engine swozWebstieLegendary Brand AcademyScott Wozniak - SpeakingPT on TelegramTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on

In this episode, Ralph and Kasim reunite to welcome Charles Duhigg, the mastermind behind "The Power of Habit." As they discuss the secrets of habit formation and the art of communication, Charles explains how simple tweaks can alter behaviors and relationships. Charles talks about everything from the unexpected origins of toothbrushing to the surprising science behind effective communication and much more. His ability to distill complex ideas into actionable steps will leave you rethinking your daily routines and interactions. Tune in to learn the habits and communication strategies that can drive personal and professional success. CHAPTERS00:00:00 - Kicking Off: Welcome to the Perpetual Traffic Podcast!00:01:33 - The Comeback Kid: Kasim Returns from Podcast Retirement00:03:17 - Fanboy Moment: Introducing Charles Duhigg, Author of 'The Power of Habit'00:04:06 - Beyond Habits: Exploring the Science of Communication with Charles Duhigg00:05:27 - Communication Breakdown: Why Your Conversations Might Be Failing00:10:29 - Quick Fixes: Practical Tips to Become an Effective Communicator00:13:15 - Emotional vs. Practical: Navigating Different Types of Conversations00:18:06 - The Deep Dive: Mastering Deep Questions and the Matching Principle00:20:34 - Listen Up: How to Prove You're Listening with the Looping Technique00:22:56 - Real Connections: The Importance of Genuine Conversations00:25:00 - Team Secrets: Inside Google's Project Aristotle and Team Dynamics00:29:08 - Safety First: The Role of Psychological Safety in Team Success00:32:18 - Evolution of Talk: From Phone Conversations to Emojis and GIFsLINKS AND RESOURCES:Charles Duhigg BooksAbout Charles‘Smarter, Faster, Better': The New Science of ProductivityReady to Evolve Your Digital Marketing? Let's Talk.PT on TelegramTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on

Ralph and Lauren chat with Tom Breeze, CEO of Viewability, about the changing world of YouTube ads. Tom explains how user behavior and ad strategies have shifted, thanks to new tools and trends. He breaks down a three-act storytelling approach for crafting engaging, effective ads that convert. If you're aiming to up your YouTube game, this episode is a must-listen!Chapters:00:00:00 – Welcome to the Perpetual Traffic Podcast!00:00:39 – Join Our Telegram Group: Get the Inside Scoop00:01:09 – Meet Tom Breeze: The YouTube Ad Maestro00:04:42 – Tom's Unconventional Agency Model: Viewability Unleashed00:09:12 – The Birth of Viewability: Tom's Origin Story00:11:34 – High-Risk, High-Reward: Performance Partnership Model00:14:07 – Building Trust and Delivering Results00:16:19 – Future-Proofing Your YouTube Ads: Trends and Strategies00:19:23 – ChatGPT's Impact on YouTube Search Habits00:22:15 – Cracking the CPM Code00:25:38 – The Long-Form Ad Advantage: Strategy for Success00:28:42 – Decoding YouTube Analytics00:31:48 – The Cornerstone VSL: Killer Video Sales Letters00:34:01 – Tom's Three-Act Structure: Mastering Video Content Strategy00:38:29 – Act Two Unpacked: Problems and Solutions00:41:05 – Crafting Act Two: Techniques for Problem-Solving Videos00:43:40 – Act Three Finale: Delivering Solutions and Building Trust00:52:42 – Tom's Five A's: The Blueprint for Video Marketing Success00:58:23 – Tom's Reflections: Becoming a Video Marketing MasterLINKS AND RESOURCES:PT on TelegramTom Breeze on PTAverage Percentage ViewedTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Kasim and Ralph discuss how YouTube has the potential to become the primary social platform for creators. They highlight the vast traffic on YouTube compared to the number of creators, emphasizing its untapped potential.They predict that YouTube will be flooded with creators this year, becoming a hub for various content types, including repurposing from other platforms. And as social media becomes more utilized as a search engine, YouTube could rise as a preferred choice for visual and informative content. Listen to this episode to learn more.Related videos:⏳ Is It Too Late To Start a Podcast? • ⏳ Is It Too Late To Start a Podcast?

Are you thinking about starting a podcast this year? Before taking the plunge, watch this insightful episode with Kasim and Ralph. They discuss if starting one is still worth the risk despite the growing number of podcasts, so check out this episode now so you can make an informed decision. Related video:

John shares the strategy of how he applies hypersegmentation of Standard Shopping campaigns. He reveals his three-step process for maximizing eCommerce visibility and sales in this different variation of the campaign. He does this by sharing a case study on a luggage company, and he shows how this strategy resulted in significant sales growth within weeks. Listen to this episode to learn more about this Google Ads strategy.Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/0:00 Google Ads Strategy: Hypersegmentation of Standard Shopping Campaigns1:18 Three-Step Process Explained7:38 Scaling small campaigns10:06 Negative keyword strategyThis clip is from The Perpetual Traffic Podcast, watch the entire episode here: How to Sell a $250,000 Product with and an 8X ROAS on Google with John Moran | PT EP 543: • How to Sell a $250,000 Product with a... Subscribe to Perpetual Traffic on YouTube here: / @perpetual_traffic Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok -

Kasim reveals a bold prediction about the future of digital marketing in 2024—anticipating a market collapse in the paid media space! Tune in for a thought-provoking discussion on the future of paid media and the emerging trends that could reshape the industry.This clip is from The Perpetual Traffic Podcast, watch the entire episode here: 7 Astonishing Digital Marketing Predictions for 2024 | Perpetual Traffic EP 551: • 7 Astonishing Digital Marketing Predi... Subscribe to Perpetual Traffic on YouTube here: / @perpetual_traffic Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok - / perpetual_traffic LinkedIn -

John shares a counterintuitive strategy for solving customer retention issues. Contrary to popular belief, he suggests that retention and winback often happen more efficiently in non-brand campaigns, especially for businesses with a diverse range of products. He shows a real-life example and shares where you should focus your efforts and budget instead.This clip is from The Perpetual Traffic Podcast, watch the entire episode here: How to Sell a $250,000 Product with and an 8X ROAS on Google with John Moran | PT EP 543: • How to Sell a $250,000 Product with a... Subscribe to Perpetual Traffic on YouTube here: / @perpetual_traffic Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok - / perpetual_traffic LinkedIn -

Learn how to avoid missing out on potential sales and focus on generating revenue in online interactions.Kasim sits down with Lauren Petrullo, Founder & CEO of Mongoose Media, to discuss the importance of training customer service teams to recognize sales opportunities in conversations. They also suggest practical strategies, like using AI to analyze discussions and optimizing profiles to increase website traffic. Listen to this episode now.Lauren's LinkedIn profile: / laurenpetrullo Mongoose Media: https://mongoosemedia.us/ This clip is from The Perpetual Traffic Podcast, watch the entire episode here: How to Get Thousands of New Authentic Instagram Followers in 30 Days | Perpetual Traffic EP 528: • How to Get Thousands of New Authentic... Subscribe to Perpetual Traffic on YouTube here: / @perpetual_traffic Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram -

Kasim and Ralph discuss the changing advertising landscape on Meta platforms, emphasizing that nearly 4 billion people are monthly users. They also share the minimum ad budget Tier 11 requires to run Meta Ads and Solutions 8 requires to run Google Ads for clients, and how this specifications negatively affects small businesses. Learn more in this video.This clip is from The Perpetual Traffic Podcast, watch the entire episode here: 5 Important Takeaways from the 2023 Meta Brand Summit Part 1 | Perpetual Traffic EP 534: • 5 Important Takeaways from the 2023 M... Subscribe to Perpetual Traffic on YouTube here: / @perpetual_traffic Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok - / perpetual_traffic LinkedIn - / perpetual-traffic Twitter - / ptraffic_pod Web: https://perpetualtraffic.com/ Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/

Despite the information presented on the 2023 Meta Brand Summit, the challenge of measuring brand lift or brand awareness is still evident. In this episode, Kasim shares the key performance indicator (KPI) marketers can use to gauge the impact of increased brand awareness on ROI, especially for Meta Ads. Listen to this episode to learn more.This clip is from The Perpetual Traffic Podcast, watch the entire episode here: 5 Important Takeaways from the 2023 Meta Brand Summit Part 1 | Perpetual Traffic EP 534: • 5 Important Takeaways from the 2023 M... Subscribe to Perpetual Traffic on YouTube here: / @perpetual_traffic Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok - / perpetual_traffic LinkedIn -

Kasim and Ralph discuss why the days of solo channel agencies might be numbered. They emphasize that these agencies must adapt to a changing landscape, with automation taking over many tasks. They suggest that expanding into post-click services, multi-channel approaches, and improving attribution is crucial for their survival.They also highlight that the role of media buyers is shifting, and while machines handle more of the work, human oversight remains essential. The video sheds light on the evolving dynamics of the marketing industry and the need for agencies to evolve to stay relevant, watch it now.Related videos:

Kasim and Ralph share the advantages of joining a mastermind, straight from the Driven Mastermind in Cancún, Mexico. They highlight the incredible network, successful entrepreneurs, and shared experiences within the mastermind. They also share how being part of a mastermind can help introverts overcome their reluctance to join such groups. They emphasize the importance of surrounding oneself with people who are more successful and knowledgeable to grow personally and professionally. Listen to this episode now.Join this Google Ads Mastermind!

Kasim and Ralph discuss the value of rewarding high assists rather than high scorers for improving company culture, drawing an analogy to sports. They emphasize that recognizing and encouraging individuals who contribute through "assists" is essential for a team's success. They highlight how alignment of goals, values, and motivation can lead to productive teamwork. The discussion also touches on the importance of coaching, mentorship, and feedback for individuals at different career stages. Listen to this episode as they also encourage a balanced approach to team dynamics and performance improvement.Related videos:

While sales funnels have been heavily promoted in marketing, they are not a one-size-fits-all solution. Kasim and Ralph explore that depending on the nature of the business and other factors, a sales funnel might not be needed. Learn more about it here.Related videos:

Kasim and Ralph talk about morning routines for success. They share their personal habits that set the tone for their productive days. They emphasize the importance of having a consistent morning routine, even if it's not as extensive as theirs. They also mention practices like gratitude meditation, waking up early, and cold plunges to start the day right. They stress that developing a routine and listening to your body's needs can lead to increased productivity and success in various aspects of life.This clip is from The Perpetual Traffic Podcast, watch the entire episode here: 5 Important Takeaways from the 2023 Meta Brand Summit Part 1 | Perpetual Traffic EP 534: • 5 Important Takeaways from the 2023 M... Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok - / perpetual_traffic Linkedin -

Google Ads Performance Max has hit a brick wall when it comes to getting results. Is Meta Advantage+ following in its footsteps or are they different enough that you'll get better success? Listen to this episode as Kasim, Ralph Burns, and Tom Meredith of Tier 11 compare Meta Advantage+ to Google Ads Performance Max and predict its future.Our experts discuss ways to make the most out of your budget when using Meta Advantage+ along with some best practices. They also discuss managing shifting traffic quality and availability so you can be sure that your ads get seen by the right people in the right places with personalized targeting options.Listen to this insightful episode now and gain valuable information on making smart advertising decisions with Meta Advantage+.This clip is from The Perpetual Traffic Podcast, watch the entire episode here: 5 Takeaways from the Meta Agency Performance Summit | Perpetual Traffic EP 530: • 5 Takeaways from the Meta Agency Perf... Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok - / perpetual_traffic LinkedIn -

Kasim shares the ChatGPT prompt that can help take your writing and communication skills from good to great. This simple yet powerful prompt is often overlooked by many, but Kasim swears by its effectiveness. Listen to this episode as Kasim, Ralph Burns, and Tom Meredith of Tier 11 emphasize the importance of effective communication. And how this simple yet effective ChatGPT prompt can bring clarity and focus to any style of written or verbal communication, making it easier for your audience to understand the message you are presenting.Related videos:

Choosing the right digital marketing agency to help you grow your business is one of the biggest decisions you will make as a business owner. If there was only a list of ineffective marketing agencies, everyone's lives would be easier. But since there isn't, Kasim, Ralph, and “Serbian Firecracker," Ivan Janq, share the biggest red flags you should watch out for when hiring a marketing agency.From not being able to adapt to significant updates to fooling you with perfect campaign data and analytics, learn more about what you should keep an eye on so you can steer clear of ineffective marketing agencies that say they'll help you succeed. This clip is from The Perpetual Traffic Podcast, watch the entire episode here: The 5 Biggest Mistakes You're Making in Your Online Marketing Right Now: • The 5 Biggest Mistakes You're Making ... Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok - / perpetual_traffic LinkedIn -

Kasim sits down with Lauren Petrullo, Founder & CEO of Mongoose Media, as she unveils a surprisingly straightforward yet highly effective Instagram growth strategy that she calls "potty time." The nickname "potty time" adds a touch of humor to the approach, suggesting that it's so quick and simple that you can conveniently execute it during short breaks. Lauren explains the strategy, emphasizing the significance of engaging with your competitors' Instagram profiles to attract users interested in similar content. By following, engaging, and building connections with these users, you can substantially expand your Instagram presence and grow your business. Listen to this episode now to learn an innovative approach that allows you to connect with your ideal audience and enhance your business without the need for costly paid ads, all within the time it takes to attend to your "potty time."This clip is from The Perpetual Traffic Podcast, watch the entire episode here: How to Get Thousands of New Authentic Instagram Followers in 30 Days | Perpetual Traffic EP 528: • How to Get Thousands of New Authentic... Lauren's LinkedIn profile: / laurenpetrullo Mongoose Media: https://mongoosemedia.us/ Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram -

Ralph Burns and Scott Desgrosseilliers, CEO of Wicked Reports, talk about the impact of iOS 17 on Google Ads and Meta Ads, focusing on privacy-related changes. iOS 17 introduces enhanced privacy settings that allow users to browse with more privacy. However, this can strip away the Click IDs in specific applications like Messenger and Mail, making it challenging for marketers to track and target iOS users effectively. Listen to this episode and discover how these changes may result in less relevant and more annoying advertising, affecting the overall advertising world.More about Scott and Wicked Reports:Scott Desgrosseilliers: / scottd71 Wicked Reports: https://www.wickedreports.com/This clip is from The Perpetual Traffic Podcast, watch the entire episode here: How to Hack the iOS 17 Tracking Parameters with Scott Desgrosseilliers | Perpetual Traffic EP 529: • How to Hack the iOS 17 Tracking Param... Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok -

Kasim sits down with Jason Fladlien, the "Quarter-billion Dollar Webinar Guy," as he reveals the secrets behind their incredible success. In this episode, learn the importance of using solid metaphors in business and how small tweaks in your metaphors can be a game-changer in sales. Furthermore, discover Jason's commitment to excellence in creating webinars. He dedicates extensive time to research, ensuring that every minute of the presentation is well-crafted and valuable. This approach reflects the principle that 10x growth is easier when you do less by removing constraints and just focusing on your unique abilities.Discover the secrets to Jason's impressive webinar success, from crafting powerful metaphors to the value of reputation in business. This episode provides valuable insights for those looking to achieve remarkable results in the world of webinars and marketing.More about Jason Fladlien: https://jasonfladlien.com/10X Is Easier Than 2X by Dan Sullivan with Dr. Benjamin Hardy: https://10xeasierbook.com/ This clip is from The Perpetual Traffic Podcast, watch the entire episode here: Jason Fladlien: The Most Quoted Person in Alex Hormozi's Book | Perpetual Traffic 518: • Jason Fladlien: The Most Quoted Perso... Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok -

Dive deep into the world of advertising, especially in challenging economic times. Join Ralph Burns and Ryan Deiss as they explore the crucial topic of why advertising remains a necessity, even when the economy is in decline.The episode opens with a candid look at the struggles agencies are currently facing. Discover the agency's two strategic choices in adapting to the evolving landscape: either take ownership of the entire customer journey, from awareness to conversion, or become a hyper-specialized expert in one aspect of the journey. Furthermore, learn why traditional agency models may not work anymore and discover the pitfalls of cutting marketing budgets during tough times. Listen to this episode now. This clip is from The Perpetual Traffic Podcast, watch the entire episode here: 2024 Digital Marketing Predictions with Ryan Deiss | Perpetual Traffic EP 523: • 2024 Digital Marketing Predictions wi... Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok - / perpetual_traffic Linkedin -

When is the right time to dive into deeper tracking and attribution tools? Let's explore how the size, scale, and focus of your business impact this decision.When it comes to marketing, understanding the effectiveness of your campaigns is crucial. You want to know which channels are driving the most conversions and where you should allocate your resources for maximum impact. This is where a 3rd party attribution tool can be a game-changer. While there isn't one answer when the right time is to invest in such a tool, there are different factors you can look into when making the right decision. In this video, Ralph Burns and Austin Harrison, CEO of Northbeam, guide you through how and when to take the leap. Explore the vital factors that influence this decision and learn how to navigate the marketing landscape effectively, Listen to this episode now.This clip is from The Perpetual Traffic Podcast, watch the entire episode here: When You Need a 3rd Party Attribution Tool With Austin Harrison | Perpetual Traffic EP 524: h • When You Need a 3rd Party Attribution... Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - t / perpetual_traffic TikTok - t / perpetual_traffic Linkedin - p / perpetual-traffic Twitter - s / ptraffic_pod Web:

AI is a valuable tool, but it shouldn't replace the core skills of human marketers. However, it's making everyone a marketer, but not an effective one. Gain a fresh perspective on the role of Artificial Intelligence (AI) in the world of marketing. In this video, Ryan Deiss, Ralph Burns, and Kasim discuss the evolution of AI in marketing over the past year. They also explore its potential impact on marketers and why mastering the tool doesn't really give you an edge in digital marketing.Ryan also emphasizes that marketers should prioritize mastering the basics of marketing, particularly messaging and amplification, instead of solely relying on AI for copywriting and messaging. Learn valuable insights into the evolving marketing landscape and how marketers can stay competitive in this changing environment, Listen to this episode now.This clip is from The Perpetual Traffic Podcast, watch the entire episode here: 2024 Digital Marketing Predictions with Ryan Deiss | Perpetual Traffic EP 523: • 2024 Digital Marketing Predictions wi... Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok - / perpetual_traffic Linkedin -

Ralph and Kasim reveal industry giant secrets. Listen to this episodenow to gain a fresh perspective on how you can create your own success story!Big businesses shape markets to their advantage. Companies like Apple have not just thrived but revolutionized entire industries by creating markets that didn't even exist before. They share how they do just that by creating problems and then providing the perfect solution. They also discuss how we're at a crucial inflection point where the economy, ad ecosystems, and privacy policies are changing rapidly. They'll share how reallocating your marketing budget towards top-of-funnel brand awareness can be a game-changer, driving growth and value in these shifting times.This clip is from The Perpetual Traffic Podcast, watch the entire episode here: Lead, Don't Follow: Learning Market Creation from the Best in the Business: • Lead, Don't Follow: Learning Market C... Related video:

Are you looking for an ethical way to advertise your penalized or restricted products and services? Kasim and Ralph reveal secret strategies that allow you to effectively market these products or services on Meta and Google Ads. Learn about the natural engagement these strategies provide and how they can be used to expand your market and build a strong reputation.These methods are unlike anything else out there- it's not just effective but also designed with ethical marketing practices in mind. Plus, this hack can easily be integrated into an overall online strategy for maximum impact!Listen to this episode now to learn how you can take advantage of this powerful marketing approach!This clip is from The Perpetual Traffic Podcast, watch the entire episode here: The #1 Biggest Mistake You Are Making When Running Meta Ads Part 1 | Perpetual Traffic EP 526: • The #1 Biggest Mistake You Are Making... 0:00 Hack for Advertising Penalized Products and Services on Meta and Google Ads2:20 The importance of ethical marketing practices in this approach4:48 This hack can be a part of an overall strategyConnect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok -

Kasim and Ralph discuss when and how Performance Max can still be a valuable asset for your marketing strategy despite its downsides. Explore the world of Performance Max campaigns and its relevance in today's digital advertising landscape. Learn about the tweaks you can make when running PMax campaigns to ensure you still have control over them and why you should use Media Efficiency Ratio (MER) to measure your campaign's effectiveness accurately.Related videos:

If you're investing in video ads, you're on the right path to business growth. But how do you know your video ads are really converting? This episode has the answers.In this episode, Ralph Burns sits down with Austin Harrison, CEO of Northbeam, and they explore how to measure the effectiveness of your video ad campaigns when immediate conversions may not be obvious. Learn about valuable metrics like email signups, increased click-through rates, and new customer acquisition. They also share the factors to consider before using a software or third-party attribution tool to scale your business.Discover the strategies to assess your ROI and determine if your video ads are truly working for your brand.This clip is from The Perpetual Traffic Podcast, listen to this entire episode here: When You Need a 3rd Party Attribution Tool With Austin Harrison | Perpetual Traffic EP 524: • When You Need a 3rd Party Attribution... Related video:

Discover why addressing specific problems rather than focusing on products or qualifications can be a game-changer for your marketing strategy.Kasim and Ralph sit down with Ryan Deiss, founder and CEO of Scalable.co and DigitalMarketer.com, to discuss a powerful strategy to boost your sales: Problem-Centric Ads. Learn how to create these ads, their recent experience using this approach, and how these ads can revolutionize your marketing game. Furthermore, they reflect on the evolution of marketing strategies and the importance of returning to tried-and-true methods. Listen to this episode now.This clip is from The Perpetual Traffic Podcast, watch the entire episode here: Why Ryan Deiss Sold The Perpetual Traffic Podcast to Tier 11 | Perpetual Traffic EP 522: • Why Ryan Deiss Sold The Perpetual Tra... Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok - / perpetual_traffic LinkedIn -

Kasim sits down with Ryan Deiss, founder and CEO of Scalable.co and DigitalMarketer.com, and they talk about the biggest marketing mistake advertisers make during economic downturns like recessions. Listen to this episode to avoid this costly mistake.Contrary to the belief that people stop buying during a recession, Ryan explains that consumers tend to make smaller, more considered purchases. As a marketer, you should have a deeper understanding of that knowledge to apply it to your marketing campaigns.Furthermore, he emphasizes the significance of qualification and readiness in lead generation and introduces the "ready now funnel" as a versatile marketing approach. He also talks about the current state of marketing platforms and shares his predictions for the future of marketing. Listen to this episode now.This clip is from The Perpetual Traffic Podcast, watch the entire episode here: 2024 Digital Marketing Predictions with Ryan Deiss | Perpetual Traffic EP 523: • 2024 Digital Marketing Predictions wi... Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok - / perpetual_traffic Linkedin -

Kasim interviews serial entrepreneur Nathan Hirsch, and they dive into the fascinating world of entrepreneurship and discover the secrets behind his remarkable success. From starting with just $5,000 to building businesses with over $12 million in gross revenue, Nathan shares invaluable insights and strategies that every entrepreneur needs to know.Learn more about:✅ The unsexy yet essential aspects of entrepreneurship, including bookkeeping and hiring. ✅ The power of minimum viable products and getting feedback from initial customers. ✅ Nathan's criteria for choosing the right business opportunities.✅ The importance of recurring revenue in building a successful business.Whether you're a seasoned entrepreneur or just starting your journey, this interview is packed with actionable advice and inspiration that can help you take your business to the next level. This clip is from The Perpetual Traffic Podcast, watch the entire episode here: Ep. 508: How Nathan Hirsch Used Partnerships to Build a $12 million a year business: • Ep. 508: How Nathan Hirsch Used Partn... Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok - / perpetual_traffic Linkedin -

Kasim and Ralph cut through the marketing agency jargon to reveal the true significance behind the titles "Google Premier Partner" and "Meta Business Partner." Do these certifications and badges hold real value? Should you base your marketing agency choice solely on these credentials? They answer these burning questions and more, so you can make an informed decision when selecting the right marketing agency for your business.This clip is from The Perpetual Traffic Podcast, watch the entire episode here: How to Sniff Out Your Marketing Agency's B.S | EP 514: • How to Sniff Out Your Marketing Agenc... Related Video:

Kasim and Ralph sit down with Erik Huberman, the founder and CEO of Hawke Media, to talk about the challenges agency owners face as they scale their business. Erik also shares the strategies they employed to build a $500M Marketing Agency. From the importance of authenticity and expertise to the power of effective communication, Erik unveils all his secrets.This clip is from The Perpetual Traffic Podcast, watch the entire video here: 3 Steps to How Erik Huberman Built a $500M Marketing Agency | EP 515: • 3 Steps to How Erik Huberman Built a ... Connect with Erik on LinkedIn: / erikhuberman Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok -

We consider ourselves “The Performance Max Agency,” but now, we don't love PMax campaigns anymore to the extent that we're moving our customers off of it. Learn more about why this is happening.Kasim and Ralph talk about the new discoveries about Performance Max, its good and bad sides, and why it's not the best choice for getting new customers. Plus, they touch on how Google keeps changing things and what it means for advertisers.This clip is from The Perpetual Traffic Podcast, watch the entire video here: • Why Google Performance Max Now Kinda ... Related video:

Explore the world of building personality-driven businesses as Kasim and Ralph uncover its benefits and complexities. From the seemingly trivial matter of hairstyle choices to being the face of your business, they discuss how distinctive appearances can shape brand recognition and engagement. It's a fascinating journey that reveals surprising insights into the art content creation and advertising. listen to this episode now.This clip is from The Perpetual Traffic Podcast, watch the entire video here: Media Buyers: Why Your Job Is NOT Doing Your Job: • Ep. 510: Media Buyers: Why Your Job I... Mentioned links:Tom Breeze of Viewability: / tombreeze No Locked Doors ebook: https://www.amazon.com/No-Locked-Door... Episode 506: How to Sell Your Business With Investment Banker Greg Smith: • Ep. 506: How to Sell Your Business Wi... 0:00 The Pros and Cons of Building A “Personality” Business3:31 Stepping away from the “personality” business4:33 No Locked Doors by Greg SmithNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/

Kasim and Ralph share some amazing tools that can help you maximize efficiency in your business. One tool can help you automate customer interactions, improve response times, and enhance overall customer experience using your own data. The other tool they share can save you valuable time and resources when reviewing contracts, agreements, and other legal paperwork. Watch this video to learn what these tools are and how you can leverage the power of AI in your business.Mentioned links:Chatbase: Custom ChatGPT for your data: https://www.chatbase.co/My AskAI: https://myaskai.com/Related videos:

These advertising secrets will help you increase conversions and reach your goals. Kasim and Ralph share hacks that could win awards—new remarketing tactics and some of the industry's "dirty tricks."Not only do these strategies work incredibly well, but they are also easy to implement, you won't need any technical knowledge or skills. Watch the video now!This clip is from The Perpetual Traffic Podcast, listen to the entire episode here: How To Sniff Out Your Marketing Agency's B.S.: https://perpetualtraffic.com/podcast/... Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok - / perpetual_traffic Linkedin -

Ralph and Kasim sit down with Ryan Deiss to discuss the challenges of valuing a digital asset and the importance of mapping out a clear growth engine. They dive into the complexities of pricing a podcast and the need to consider factors such as hosts, promotion, and audience engagement. Ryan shares insights on negotiation strategies and the importance of finding the right home for your brand. With a focus on acquiring leads and sales, they explore innovative approaches to market domination and the power of networking. Chapters:00:00:00 Challenges in Valuing Digital Assets00:04:31 Unraveling Podcast Pricing: The Complexity Behind the Value00:08:12 Key Factors in Podcast Valuation: Hosts, Promotion, and Audience00:10:58 Ryan Deiss on Effective Negotiation Strategies in Digital Marketing00:14:05 Finding the Right Home: Brand Positioning in the Digital Landscape00:15:29 A Deep Dive: The Importance of a Clear Growth Engine00:21:02 Realities of Acquiring Leads and Sales: Strategies for Market Domination00:23:12 The Power of Networking: How Connections Foster Growth in Digital Marketing00:23:46 Innovative Approaches to Growth: Beyond Traditional Methods00:26:43 The Art of Negotiation: Securing the Best Deal for Your Brand00:30:59 Establishing Value in a Dynamic Digital Market00:35:15 Beyond the Price Tag: Engaging and Retaining a Digital Audience00:37:33 Ryan's Insights: How to Stay Ahead in the Ever-Changing World of Digital MarketingLINKS AND RESOURCES:Ultimate Guide to Digital MarketingGet ScalableTraffic & Conversion SummitEpisode 280: How To Create Your Predictable Selling System With Ryan DeissTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Download CaAMPTier 11 CaAMP Schedule a Call

In this episode of the Garlic Marketing Show, we had the pleasure of hosting a genius marketer, Kasim Aslam, CEO of Solutions 8, Co-Founder of DrivenMastermind.com and a Co-Host of Perpetual Traffic Podcast, as he reveals how investing $200K per month on YouTube outperforms all other lead acquisition strategies. Discover their secret to harnessing the power of YouTube's vast data, creating compelling value-driven content, and generating high-quality leads. This episode will change the way you view traditional advertising, showing you why YouTube should be your #1 focus. Don't miss the insights on their innovative long-tail strategy, the power of case stories, and the launch strategy that skyrocketed their book to success. Watch now!What You'll Learn:Mastering YouTube Ads: Kasim's $200K Monthly Investment JourneyCrucial Client Insight: An Essential Question for Optimal Marketing StrategyOrganic YouTube Strategy for Sustainable SuccessBook Promotion Genius: YouTube Strategy That Hit Number One RankingWhat are the 3 Core Metrics for a Winning Marketing StrategyHow Many Touches Your Business Needs for a Successful YouTube HireScaling Funnels vs. The Real Google EffectClient-Centric Strategy: The Big Question Every Marketer Must Ask Their ClientsConnect with Kasim Aslam:WebsiteLinkedinInstagramYouTubePodcast: Perpetual Traffic #1 BestSeller BookResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Perpetual Traffic podcast, Ralph Burns is joined by Lauren Petrullo to discuss the power of Pinterest for businesses. Lauren shares insights on how Pinterest, often overlooked by marketers, can be a potent platform for driving traffic and engagement. She highlights the platform's unique position as a visual search engine and its recent partnership with Amazon, which could make it an influential platform for Amazon sellers. Lauren also provides practical tips on how to establish a business presence on Pinterest, emphasizing the importance of repurposing content and leveraging AI for content creation.Chapters:00:00:00 Introduction to the Perpetual Traffic Podcast featuring Lauren Petrullo00:01:39 Discussion about the unexpected pleasure of smart toilets00:06:34 Lauren Petrullo shares her journey from zero to 3000 clicks on Pinterest00:09:18 Unveiling the drama behind podcast production: dealing with insecurities and credit battles00:12:37 The longevity of Pinterest pins: How they outlast other social media posts00:16:12 How to repurpose content for success: Optimizing your social media channels for Pinterest00:17:52 Breaking stereotypes: The potential of Pinterest for B2B brands00:20:01 Harnessing Pinterest for brand visibility and traffic00:23:10 The power of an ideal Pinterest pin: A case study of generating 1200 impressions and numerous clicks00:26:03 Boosting conversions with Pinterest tracking without spending on ads00:30:51 Inspiring action with Pinterest: The unique advantage of Pinterest over other social platforms00:33:15 The ease of creating stunning pins with Pinterest's Rich Pin featureLINKS AND RESOURCES:Pinterest's Partnership with AmazonPerpetual Traffic on PinterestLauren Petrullo on LinkedInPinterest BusinessChat GPTChrome Extension Pinterest Save ButtonTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have...

In this episode from The Perpetual Traffic Podcast, Ralph Burns and Kasim Aslam sit down with Shaun Clark of HighLevel as he shares his expert tips on fostering new customer relationships through effective lead follow-up strategies. The conversation zeroes in on nurturing leads to boost sales growth by automating the process and capturing leads correctly. Watch this video for valuable insights into lead nurturing and strategies to elevate your business's sales process.Subscribe to Perpetual Traffic on YouTube: / @perpetual_traffic Listen to the full interview here: https://perpetualtraffic.com/podcast/...Shaun Clark on LinkedIn: https://www.linkedin.com/in/shaunclar...Ralph Burns on LinkedIn: https://www.linkedin.com/in/ralphburns/ Check out GoHighLevel.com:https://www.gohighlevel.com/main-page... *The link above is an affiliate linkRelated videos:Looking to the Future with Shaun Clark of GoHighLevel.com: • Looking to the Fu...

In this episode of Perpetual Traffic, hosts Ralph and Kasim are joined by Tom Meredith, the VP of Marketing at Tier 11, to explore the effectiveness of squeeze pages in customer acquisition. They delve into the nuances of using squeeze pages, highlighting their suitability for offers that require minimal commitment while cautioning against their use for offers that demand deeper thought and evaluation. Kasim emphasizes the significance of establishing a rapport with customers by providing them with comprehensive information about the organization, including its mission, values, testimonials, case studies, and customer stories. Squeeze pages typically collect basic contact information, such as name and email, in exchange for a lead magnet or content piece. Ralph believes that squeeze pages offer a valuable opportunity to gather first-party data from interested customers who may not be ready to make a full commitment yet. Leveraging follow-up email sequences, businesses can engage with these leads and nurture them into becoming loyal buyers.Chapters00:00:00 - Start the episode with an engaging introduction to the Perpetual Traffic Podcast, featuring special guest Tom Meredith.00:01:18 - Explore the transformative power of AI for graphic designers, unveiling a game-changing tool that revolutionizes the industry.00:05:15 - Take a deep dive into the world of Chat GPT, discovering how it can supercharge squeeze pages and sales funnels for generating revenue.00:09:05 - Unlock the secrets of customer engagement as we delve into the power of squeeze pages and landing pages in capturing and retaining customer interest.00:11:56 - Examine the ongoing controversy between landing pages and squeeze pages, unraveling the battle of the pages and their respective strengths and weaknesses.00:13:19 - Highlight the importance of building relationships and explain why squeeze pages alone may fall short in establishing long-term customer connections.00:15:05 - Understand the power of engagement and explore why relying solely on squeeze pages may limit your ability to maximize customer interactions.00:18:20 - Discover the key to customer acquisition by exploring the broader scope of squeeze pages and their potential beyond initial lead generation.00:19:42 - Entice listeners with a tantalizing offer, unlocking the secrets of international cuisine with 12 exclusive recipes in exchange for a simple name and email.00:22:05 - Contemplate the controversial role of squeeze pages in online marketing, comparing them to the graffiti of the internet and discussing their impact.00:24:32 - Examine the power of squeeze pages in delivering high-value customer experiences, highlighting their ability to drive conversions and create lasting impressions.LINKS AND RESOURCES:PhotoshopHubrisEpisode 486: How An ECommerce Brand Scaled From $1K To $15K/Day With Molly PittmanTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8

Kasim shares why it pays off to diversify traffic and reveals the strategies of successful marketers, equipping you with all you need to replicate their success. Take it from us: relying on one single source of traffic can be dangerous, as you have little control over unpredictability and fluctuations. That's why it's crucial to start expanding your traffic strategy now. In this video, Kasim goes through 15 proven strategies to help you diversify your traffic sources and lessen your reliance on any one source. So let's get started if you're ready to strengthen your company's resilience!Connect with Kasim on social media:Twitter: @kasimaslam https://twitter.com/kasimaslam Instagram: @kasimaslam https://www.instagram.com/kasimaslam/ Mentioned resources:

In this episode of the Perpetual Traffic Podcast, hosts Ralph Burns and Kasim Aslam are joined by Shaun Clark to discuss lead follow-up strategies and the importance of speed to lead. Shaun shares his expertise on how businesses can automate their lead nurturing process and effectively book appointments with potential customers. He emphasizes the importance of capturing leads correctly and assigning them to the right channels to maximize conversions. The conversation also covers the role of AI in business, including how it can be used to improve content creation and image optimization. However, the potential threat of AI to SaaS founders is also discussed, and the hosts and guest offer advice on how to screen for capacity in your sales process. Overall, this episode offers valuable insights on lead nurturing, AI, and strategies to improve your business's sales process.In This Episode, You'll Learn:00:00:00 Engaged founder provides exceptional customer support after years00:01:38 Co-founder discusses high level and conceptual ideas00:04:39 Improve customer service with text messages00:07:20 Software company proves concept with 500k businesses and 1 million users00:08:38 Importance of tracking business interactions online00:12:14 Increase conversion rates in marketing with binary options00:14:39 Legal compliance advice for business owners00:17:00 Automate to speed up lead generation and avoid client data requests00:18:29 Possible human error in late-night operations and the importance of fulfilling promises00:25:10 AI is a powerful tool for prompt creation and response accuracy in business00:29:25 The complexity of technology and the need for expertise00:33:25 Impact of technology on ideation and job replacement00:36:40 The threat of automation to white-collar jobsResources Mentioned In Episode:GoHighLevelShaun Clark on LinkedInPT Episode 325LINKS AND RESOURCES:Tiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

In this episode of the Perpetual Traffic Podcast, Ralph and Kasim share a case study from the personal injury law space, focusing on the last four months of 2022. They explain how building your own name and maintaining a high quality score can lead to lower costs than competitors. They also highlight the potential payoffs that individuals may not be aware of after being involved in a car accident. The case study also delves into website optimization, specifically mentioning the visually complex design with multiple font sizes and how this resulted in a 6x return on investment for the client. Ralph also shares his experience testing titles on Google Pay Per Click and offers advice for those advertising for dentistry services. Lastly, Ralph encourages listeners to subscribe and leave a rating on the platform they are listening to, as it helps the team to improve the show.IN THIS EPISODE, YOU'LL LEARN:00:00:00 - Maximizing ROI: A Smart Bidding vs Manual Bidding Case Study00:05:34 - Uncovering the Key to Customer Acquisition: The Importance of Deep Dive Research00:09:18 - Navigating Financial Relief After a Car Accident00:11:37 - Prioritizing Quality Leads: A Look at the Intersection of Relevance and Lucrativeness in Marketing00:16:51 - Choosing the Right Law Firm: An In-Depth Analysis of Advertising Strategies00:20:04 - Achieving Marketing Nirvana: The Tier 11 Takeover00:21:24 - Simplifying Design: Overcoming Visual Complexity and Font Confusion00:24:17 - Seeking Compensation for Pain and Suffering After a Car Accident00:27:12 - Boosting Conversion Rates: The Power of Version B00:29:50 - Profit-Driven Law Firm: 6x ROI from 15 Cases00:31:43 - The High Cost of Competing in the Digital Marketplace00:36:09 - Exploring the World of Personal Injury Law and Franchising00:37:13 - Al's Old School System: How Rising Costs are Changing the Dental Office Market00:40:19 - Realistic Expectations: Results in Personal Injury Lawsuits May VaryLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Mike Morse Law FirmTier 11Solutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

On today's episode of the Perpetual Traffic Podcast, Ralph Burns and Kasim Aslam delve into the realm of personal injury law, exploring the latest trends and strategies for success. They introduce a cutting-edge SAS application called Content Fries, which automates the process of repurposing content, making it easy to distribute bite-sized pieces of videos across social media platforms. They also delve into how companies can optimize their efforts to secure signed cases and effectively target individuals who have valid claims that can be assisted. Lastly, they delve into the challenging issue of insurance companies spending billions but still not wanting to make payouts in the majority of cases.IN THIS EPISODE, YOU'LL LEARN:00:00:00 - Content Fries: Automated Content Repurposing for Maximum Distribution00:02:39 - Partnership Leads to Autonomy and Success: The Tier 11 Story00:03:45 - Maximizing Your Content Creation Efforts with Content Fries00:05:34 - Content Fries: The Limited Editor for Social Media Success00:09:02 - The Benefits of Chopping Up Video Content for Social Channels00:10:56 - Increased Leads and Decreased Costs: How Michigan Injury Lawyers are Benefitting from Content Fries00:15:42 - Leveraging Google and Facebook for Marketing: A Marketer's Perspective00:20:47 - Leveraging Google Platforms for Personal Injury Cases00:23:34 - Optimizing for Signed Cases: The Key to Successful Google Ads for Personal Injury Lawyers00:25:08 - Optimizing for Long-term Client Retention: A Nightmare Setup00:26:40 - Marketing Takes Time and Grit: The Benefits of Long-term Investment00:27:36 - Marketing Takes Time and Grit: Achieving Results with Smart Bidding00:32:56 - No Easy Button: Challenges of Tracking Google Ads Performance00:36:24 - Lack of Conversion Tracking Hinders Success for Personal Injury Ads00:38:36 - Lack of Differentiation Leads to Poor Mobile Site Performance00:42:27 - 24/7 Access for Personal Injury Lawyers to Receive Leads00:43:29 - Partnering for Profit: A Discussion on Working Together to Achieve SuccessLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Mike Morse Law FirmTier 11Solutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Paid Ads versus content marketing - should marketers even bother creating content? Today's episode is a replay of Mark de Grasse's guest appearance on the Perpetual Traffic Podcast with Ralph Burns and Kasim Aslam. Mark talks about the importance of creating content and the power it can have on your business. Since paid ads can get quick results with A/B testing, does it still make sense to create content? Mark believes it does. Paid ads can drive traffic to your site in the short term. But what gets them coming back is content that serves to educate and solve the customer's problems. Listen in to discover the benefits of consistently creating content and why Mark feels SEO is like fitness in digital marketing - it's tedious and takes a long time to drive results, but it's crucial for long-term results.  IN THIS EPISODE, YOU'LL LEARN: Digital Marketer's practical content creation strategy What is content creation, and why is it important? The first and most important step to content marketing and SEO Is there a process for creating viral content? The balance between content marketing and running ads Why bother with SEO when it's so much work Keeping up with search algorithms The benefits of really knowing your audience's needs LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://markdegrasse.com/about-mark-de-grasse/ (Markdegrasse.com) https://www.amazon.com/Digital-Marketing-Dummies-Business-Personal/dp/1119660483/ref=sr_1_1?crid=20XZEGJV58EE8&keywords=Digital+Marketing+For+Dummies+Ryan+Deiss&qid=1662259913&s=books&sprefix=digital+marketing+for+dummies+ryan+deiss%2Cstripbooks-intl-ship%2C491&sr=1-1 (Digital Marketing For Dummies) by Ryan Deiss OUR PARTNERS: http://getscalable.com/dm (7 Levels of Scale Workbook) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Listen to the #1 Digital Marketing Podcast, https://www.perpetualtraffic.com (Perpetual Traffic)   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? https://itunes.apple.com/us/podcast/the-digitalmarketer-podcast/id1397898498?mt=2 (Connect with us on Apple Podcasts and leave us a review!) This Month's Sponsors:https://conversionfanatics.com/ (Conversion Fanatics - Conversion Rate Optimization Agency) https://www.bkacontent.com/perpetual/ (Get 50% Off Monthly Blog Writing Service - BKA Content) More Resources from Scalablehttps://scalable.co?utm_source=digitalmarketer-podcast&utm_medium=podcast&utm_campaign=lead-gen ([Free Guide & Assessment] 7 Levels of Scale) https://scalable.co/free-epic-challenge/?utm_source=digitalmarketer-podcast&utm_medium=podcast&utm_campaign=lead-gen (FREE EPIC Challenge) More Shows You'll Lovehttps://perpetualtraffic.com/ (Perpetual Traffic) - The #1 podcast for learning paid traffic and improving your conversions! https://businesslunchpodcast.com/ (Business Lunch) - Sit down every week some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode: Become A Certified E-Commerce Marketing Master Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer! https://dm.captivate.fm/ecom-cert (Ecom Cert)

Paid Ads versus content marketing - should marketers even bother creating content?Today's episode is a replay of Mark de Grasse's guest appearance on the Perpetual Traffic Podcast with Ralph Burns and Kasim Aslam. Mark talks about the importance of creating content and the power it can have on your business.Since paid ads can get quick results with A/B testing, does it still make sense to create content? Mark believes it does. Paid ads can drive traffic to your site in the short term. But what gets them coming back is content that serves to educate and solve the customer's problems.Listen in to discover the benefits of consistently creating content and why Mark feels SEO is like fitness in digital marketing - it's tedious and takes a long time to drive results, but it's crucial for long-term results. IN THIS EPISODE, YOU'LL LEARN:Digital Marketer's practical content creation strategyWhat is content creation, and why is it important?The first and most important step to content marketing and SEOIs there a process for creating viral content?The balance between content marketing and running adsWhy bother with SEO when it's so much workKeeping up with search algorithmsThe benefits of really knowing your audience's needsLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Markdegrasse.comDigital Marketing For Dummies by Ryan DeissOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most...

Kyle Kostechka interviews Solution 8 founder Kasim (rhymes with "awesome") Aslam about the traffic source relied on by 90% of all internet users on earth, and how you can be using it to provide tangible, innovative results for your company or clients. Here's the thing: Facebook gives INSTANT gratification. Google provides long term value.  Aslam said advertisers on Facebook cannot take their same strategy and copy-paste their campaigns into google. It could take 6-12 months and $10k/month in ad spend to figure this out. Google needs data for its machine learning to work, and so, according to Aslam, ad creative should shift to match that. One $50,000 commercial can lift a brand, but several simpler cuts, served strategically, can provide your business with extraordinary lifetime value. In this interview, Kostechka digs into how to strategically serve up several iterations of creative on Google's Display Network to nurture and convert new business. To hear more from Aslam, tune into the Perpetual Traffic Podcast: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Ryan Deiss was recently featured on the Perpetual Traffic Podcast to talk about the future of marketing and conversion.   Marketing, at the end of the day, is the crafting and amplification of a message—and the crafting piece is more important today than it's ever been.   We've been receiving so much positive feedback about adding Ryan as a co-host on Business Lunch. We recently featured Ryan on another one of our podcasts, Perpetual Traffic, about the future of marketing and some cool things happening at Scalable. (One of those cool things is Scalable Impact LIVE. Get your ticket HERE.) It's a great episode to listen to as a leader and entrepreneur—and to have your marketing team listen to as well.    No one knows marketing like Ryan Deiss. Listen in as he chats with Perpetual Traffic hosts, Ralph Burns and Kasim Aslam, about what we can expect in the world of marketing in the weeks and months to come.   How Digital Marketing Has Changed in the Past Two Decades Ryan has been in the digital marketing game since he was 19, and he's almost 41. If you do the math, he's been at it longer than he hasn't. And he's seen a lot of changes. When he first started, obviously there was no Google or Facebook or YouTube or TikTok. Over the first decade of his career, he watched it move toward marketers' ability to target. There was this push when it was all about “right person, right time” (and the right message wasn't as important).   In the past few years, we've seen a shift away from that. Things got harder, more expensive. It's been fun with Facebook ads from 2007 to 2017. There was a new social channel coming out every other month. You could get in early, build your following. We watched influencers become celebrities.    But paid ads have straight up doubled in the past year. The average marketer has to spend more, and it's only going to get harder. We peaked, we crested, and now we're seeing a shift back toward digital marketer looking like mass media marketing. Our ability to get our message in front of the right person at the right time is slowly getting taken away from us—through competition, algorithmic shift, and being priced out.   With all this mass media, the message matters more now. It's the message that reigns. There's always going to be an edge if you're really a student of this stuff. It's really important as marketers that we own our message and become good copywriters again. Bad copy used to work if your timing was perfect. The message could be “want this thing?” People would be like, “I do!” And it was as easy as that.    Now? The sky isn't falling exactly, but you have to realize that the 2015 playbook isn't going to work in 2022. You have to build your own community, your own media brand. You need an email list, a podcast, a community of people invested in you and what you do.   The Best Message Wins Roy Williams, one of Ryan's mentors, is the author of The Wizard of Ads trilogy, which “everybody should read,” Ryan says. One of the fundamental themes is that the best message wins. Roy knows this because he's done primarily mass media marketing, and there's only so much targeting you can do through radio/TV. Roy always says, “The most valuable target is the untargeted target that you target through messaging.”   Why is this true? Because, the more targeting you bring into play, the higher the cost. The holy grail of marketing and advertising is the ability to craft a message, yell it out to the masses, and have people who didn't even know they were in the market have their ears perk up. That is the greatest skill that has ever existed and will always work in marketing.    Ryan says there's going to be an absolute bloodbath in the digital marketing space. You had so many agencies and consultants who had their trick. Ooh, I can juggle. In a world where everyone wants juggling, that's great. But now it's like juggling sucks. Nobody wants juggling. You're out of business. Because they weren't actually marketers. They weren't even really craftspeople or artists. They knew how to do one thing.    Marketing is all about crafting and amplifying a message. In recent years, all of the emphasis has been around amplification, traffic. Now it's going to be all about messaging. The folks who win will be those who see themselves as messengers and communicators first. Where the edge will be moving forward is on the messaging side. Most of these marketers have never learned how to craft a message. They've never learned how to dig in and figure out “what does this person really want?”   The Concentric Circles of Marketing It's easy to market to someone who already knows, likes, and trusts you and desperately wants what you have. Just show up. Then you go out to that next ring—people who are solution-aware and in the market and actively looking. But the biggest gains will come from the problem-aware market and the unaware market. That's where you've got to learn to speak to people about their unspoken need/desire—things they aren't even talking about.   Roy Williams once wrote a Rolex ad for Justice Jewelers, a regional jewelry company in the Midwest. When Sir Edmund Hillary conquered Everest, he got a Rolex. The whole point of the ad is that you, too, deserve a Rolex when you conquer your own Everest. This ad is for people who might never have even thought about wanting a Rolex. This is for someone who has conquered a mountain and they're looking for a way to celebrate. You're selling them identity reinforcement. That's what great marketers understand.    The New Marketing Playbook for CEOs A lot of CEOs are struggling with this new world—going from being their own CMO to having others do it for them. Ryan says the days of running the company and doing all the marketing are over. And he says this as the CEO of a company called DigitalMarketer. He doesn't market anymore. He's not even in the marketing meetings. His primary job is communicator-in-chief. He's good at messaging, and that's where he'll keep his focus.   Internally, they focus on messaging, and for all the mechanics of a given channel (Google, Facebook, YouTube), they work with external agencies and consultants. Everything has gotten so specialized. Let other people handle it.    Back in 2016, DigitalMarketer set a vision and mission for the next 5 years. They wanted to be all about doubling the size of 10k businesses. It was a cool mission, but they had no way to track it. This year they reset their mission. They're going to be all about serving and enabling marketers. They're going to simplify and systemize marketing so marketers can freaking win and do their best work.    See You at Scalable Impact LIVE That shift meant they were no longer speaking to the small business owner and entrepreneur. So they started another company for that at Scalable.Co. Ryan tells founders to get out of the dang marketing meetings. As the leader, you're not the person coming up with all the plans. You're communicator-in-chief and questioner-in-chief. He knows it's a hard one to hand off, but you've got to do it if you want to scale.    They didn't just launch a new company; they launched a new event. Scalable Impact Live is an annual event for the CEO and entrepreneur. It's not T&C; there's literally not a single marketing session. It's all about asking: what does it look like to scale your business to the next level? Growth is not enough.    It's single track, old-school, highly interactive, with just 500-600 people. Ryan and his business partners, Roland Frasier and Richard Lindner, will be teaching and walking through different workshops with special guests Marcus Lemonis from The Profit; the NFL's Emmitt Smith; and brilliant businesswoman, Kendra Scott.    Come confused and frustrated; leave with a scalable impact plan.    RESOURCES:   Scalable Impact Live (November 2-3, 2021) Wizard of Ads (trilogy by Roy Williams)   Justice Jewelers Rolex ad OUR PARTNERS: Scalable Impact Live (November 2-3, 2021) Get a free proposal from Conversion Fanatics Get 3% cash back on your ad spend with AdCard PodBean, your all-in-one podcasting solution

Resource Links:CaseFuel Website (http://casefuel.com/)Get your copy of “Legal Marketing Fastlane” (https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX)Check out the Perpetual Traffic Podcast (https://www.digitalmarketer.com/podcast/perpetual-traffic/)When entering a new domain, going to the top of the food chain for advice is usually the right thing to do. But what if the experts you’re following are playing a completely different game?When trying to run ads, many attorneys fall into the misconception that bigger advertisers make better decisions. However, the challenges we’ve had to overcome for attorney campaigns we’ve run were not what we expected to find, and they go far beyond shelling out money just to reach your target audience.Today, I’ll be busting three misconceptions around Facebook ads to help you increase your client base and ultimately drive revenue to your practice.Cut back on those unnecessary spending and tune in to this episode.We’ll be talking about:Top advice from white-shoe law firms may not be relevant to you [00:55]Point #1: Switch focus, forget about targeting [02:19]Point #2: Facebook data is so good it overwhelms the fundamentals [06:54]Point #3: Frequency is the killer; Creativity is king [11:17]What makes CaseFuel’s Facebook marketing strategy exceptional [15:25]About Our Host:Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practices.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

Facebook Ninja Teaching On Perpetual Traffic Podcast By DigitalMarketer The Perpetual Traffic Podcast By DigitalMarketer has been one of my favorite podcasts for a long time. I've learned tons from them and now I get to give back. In this podcast, I had the privilege of sitting down with Ralph Burns and Amanda Powell from the Perpetual Traffic Podcast and talk about something we all love - Digital Marketing! We covered my family's entrepreneurial background, how I made my dad an internet superstar - by copying Gary Vee - and I share with Ralph and Amanda my system for growing businesses in any economy. Thanks for listening! I hope you enjoy the podcast! Do the FREE Facebook Ads mini-courses here: agmninjalab.com/free-mini-course If you're ready to take your social media marketing game to the next level, then check out the AGM Ninja Lab by visiting agmninjalab.com. And don't forget to follow me on social media for even more marketing tips and strategies. I post content every day, so be sure to follow me on your favorite platforms! YouTube: http://bit.ly/2Mqxfij Facebook: www.facebook.com/theninjamarketer/ Messenger Channel: www.m.me/theninjamarketer/ Instagram: https://www.instagram.com/mrmanuelsuarez/ LinkedIn: https://www.linkedin.com/in/mrmanuelsuarez/ Ps: Don't forget to subscribe to the Facebook Marketing Ninja Podcast and if you found value in today's episode please leave a review. For more information about my advertising agency (AGM MARKETING) or if you would like to hire AGM for your marketing needs, please contact us at contact@agmagency.com/ or 1.888.280.3339

Rob Michon is a coach, consultant, and advisor. He has built a number of different businesses from scratch and helped them scale up from startup to the hundred million dollar mark. At his peak, his clients were doing in excess of $1.2 billion annually. Rob has been behind the scenes helping many well known experts and thought leaders like Ryan Levesque, author of Ask, The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy... Create a Mass of Raving Fans... and Take Any Business to the Next Level, Perry Marshall, author of 80/20 Sales and Marketing, and Ralph Burns of the Perpetual Traffic Podcast. In this episode, Rob Michon talks to John Corcoran, host of the Smart Business Revolution Podcast, about his strategies for controlling the mental state of entrepreneurs and business people. The post Rob Michon | Strategies for Controlling Your Mental State appeared first on Smart Business Revolution.

Regardless of context, everybody loves growth. When it’s all about business and services especially, having a very good strategy towards scaling up the proper way is a step in the right direction. Today, we’ll be talking with Ralph Burns, CEO of Tier 11 and expert in helping businesses scale through Facebook & Instagram advertising. We’ll be looking at ways to grow your podcast steadily, being intentional with creating content that will suit your audience, and the future of podcasting. Before we begin, I’d like to share that I’ve already started sending out personally-written emails on topics to help you grow and monetise your podcast. If you would like to receive these weekly emails, head over to Podcaster’s Edge to learn more. You may also visit the Valher Media site and access resources like the Ultimate Podcast Intro Framework. If you’re looking for better, tested ways of growing your podcast strategically, this episode is one you don’t want to miss. Please don’t forget to subscribe, tune in, and share this podcast! About Our Guest Ralph Burns is the CEO of Tier 11, a digital advertising agency specializing in helping businesses scale via Facebook & Instagram advertising. His agency manages a wide range of Facebook advertising customer accounts in over 30 industries, with an annual spend in excess of $50 million. Ralph is also the co-host (along with Molly Pittman) of the incredibly successful Perpetual Traffic Podcast. To learn more about Ralph and access digital advertising resources to help your business, visit his website and tune in to the Perpetual Traffic Podcast. The Start of the Perpetual Traffic Podcast Joined the War Room Mastermind membership about 4-5 years ago. Realized that one of the places where you can potentially meet partners is through high-level masterminds. He understood that some of the people in the marketers community would need agency services for Facebook & Instagram Ads. Ryan Deiss from DigitalMarketer, an esteemed mentor, mentioned that he wanted to start a podcast. The show primarily covers digital marketing but also covers direct response and mail orders, among others. Power Duo: Facebook & Instagram Two of the most popular sources of traffic at this time. These two platforms cover around 80% of the internet space. With digital marketing, there's always something to get updated on and even experts in the game are in a continuous learning process. Being Intentional With Audience Alignment Be strategic with your intention, and offer people what they need. The Perpetual Traffic podcast is like a free continuity program where you get something new every week and stay ahead of the curve. It's a big plus when you know a lot about the topic you're covering. If a listener understands your expertise on something they need help with, there's a big chance they would hire your services. Commercial intent is great, but you need to have the passion for it. Attaining Show Growth Have a specific growth plan in the first year, where your content is planned in advance and distributed regularly. A partnership with a company or person with a large following is a good springboard. Always make it a goal to grow and avoid flatlining. Create great content that people want to keep coming back to weekly. Partner with people who have the expertise that cater to your audience. Podcasting For the Future Growing the show organically would be the best way to move forward. Invest effort into creating and growing your show, whether that's spending time, money, or resources. To find other listeners for your show, you have to chase their consumption behavior. Be intentional on where you'll be spending money for advertising. In marketing your podcast, think about their physical behavior, and then their interest, in that order. Spotify Ads has potential to be a good marketing strategy this year. Leading Your Listeners to the Next Step Your listeners can be turned into potential clients, partners, and be part of your email list. Give helpful, useful content and reference your business or service each time. Walk your talk - it's helpful if your business or service is modeled after what you share (tips and guides for example) on the show. Use your show topic to segue into your business, course, or service. At the end of the day, you need to have your listeners in mind. Without them, you wouldn't have a show. Resources Tier Eleven Ads Accelerator Program See omnystudio.com/listener for privacy information.

In today’s episode of the Master Modern Marketing podcast, we sit down with Doug Darling, CEO of Tripwire Media, and discuss the art and science of storytelling through video.   Doug and his team have been growing a very successful video production company for over 10 years. And if you check out their portfolio, you will definitely recognize many of the brands on there.  Doug is clearly an expert on video production, as you'll hear, but we actually focus specifically in this episode on storytelling.  I was listening to the Perpetual Traffic Podcast recently and the guest, Alex Cattoni commented that many people say our attention spans are super short. Have you ever heard that our attention span is actually shorter than that of a goldfish? Wait a minute, What am I talking about again?  All kidding aside, Alex disagreed. She states that we have a short attention span, but that attention span is only for terrible content. If you made it through Game of Thrones, you know people clearly can pay attention for long periods of time.  You know, here a few quick and amazing stats: 45% of people watch more than an hour of Facebook or YouTube videos a week, One-third of online activity is spent watching videos,  Over 500 million people, now folks, that's a half a billion people that watch videos every single day on Facebook. That really is amazing.  One of the major things that impact how engaging content is is actually the creator's storytelling abilities.  There's actually an art and a science to good storytelling. And, that's exactly what Doug and I speak about in today's episode. We really hope that you gained some valuable insights and storytelling and those insights can help you get one step closer to being able to Master Modern Marketing.  Today's Topics: A high-level overview of modern video marketing What the most common current challenges for businesses relating to video The Muse Storytelling philosophy Case Study: The Alzheimer Society of Manitoba How can SMBs apply these concepts to their businesses?  About Doug:  Doug Darling is all about the impact of stories, and how they can help connect people and move them to action. As the President and CEO of Tripwire Media, a video production company based in Winnipeg, Canada, Doug’s main focus is working with organizations, in all types of industries, to create communication pieces that help break through the clutter of an overly noisy and saturated market.  Doug is also a Muse Certified Storyteller, with the Emmy Award-Winning Muse Storytelling, in Portland OR. He has worked with Muse for the last 2 years, on various projects, including being a Coach for their Muse Film School, and Producer and Executive Producer for two films in their 'Remarkable Ones' Series. Doug has adopted Muse’s storytelling process into Tripwire’s offerings, which helps evoke more impactful and engaging work for their clients. Connect with Doug and Tripwire Media: LinkedIn | Facebook  If you enjoyed the Master Modern Marketing podcast, please subscribe, rate and review the show. You can also keep in contact with the show sponsor, Farmers Marketing, at FarmersMarketing.ca, or Facebook.com/farmersmktng. 

Molly Pittman & I Discuss Messenger Marketing, Facebook's Future And Lots More Links Mentioned: Click here to download podcast shownotes www.course.manychat.com www.trainmytrafficperson.com Perpetual Traffic Podcast www.digitalmarketerdownunder.com.au www.digitalmarketer.com www.GetMeToDone.com www.Productiveinsights.com www.YouTube.com/ProductiveInsights www.CallAshRoy.com www.PremiumProductivity.com Related Episodes: 038. Rand Fishkin – How To Create Great SEO-Friendly Content Plus Key Trends In Search 160. GDPR Made Easy: How To Meet Your Legal Obligations As They Relate To The General Data Protection Regulations 061. Why Attention Is The New Currency — With Kevin Rogers   How To Use FB Messenger Marketing To Grow Your Business Profitably — Key Insights And Action Steps Get clear on the marketing implications of the key difference between Facebook and Google (user intent) There are some key differences between Facebook and google when it comes to your marketing strategy. And it really comes down to user intent: When someone uses Google, they typically go there to find a solution. This means your ads for your products and/or services are more likely to convert buyers into paying customers.  When a user logs in to Facebook, she or he is there to be entertained. So by definition, any advertisement is “interruption-based”. The customer is there to experience some sort of entertainment rather than buy a product or service. That said, Facebook has better targeting options which offset the challenges around interruption-based advertising Facebook and google have their own advantages the combined effect is greater than the sum of the individual parts Action step: Listen to this podcast episode where we talk about holistic advertising https://productiveinsights.com/129/ 2. Adopt a holistic approach to marketing - combine Facebook and google ads (and any other platforms you choose to advertise on) Having understood how the platforms work, you now need to understand that it's important to use MORE than one platform. The combined effect of multiple platforms is powerful. In a market saturated with messages and information, it helps to be present on multiple-platforms Definitely consider using Instagram. Molly spends more time on her Instagram feed than she does on Facebook. There’s one thing you should be aware of though, and that is this. The best advertising campaigns in the world won’t make up for a poor offer that doesn’t deliver on its promise. In fact, advertising a poor offer is only going to accelerate damage to your brand. Always ensure that you have an excellent offer that delivers on its promise. You can do this by taking the time to understand your audience and the problem you’re helping them to solve. Action step: Speak to your advertising specialist about creating a holistic approach to advertising that works across multiple platforms. Use different modalities (video, audio and written) with your advertising where possible 3. Molly and I discussed the fact that ‘the conversation’ on Facebook appears to be moving off of the feed and onto Messenger. Molly and I talked about some very clear actionable steps you can take to get started with messenger marketing. You can start by going to course.manychat.com and learn about howManychat works.  Action step: Go to www.courses.manychat.com and sign up to learn about messenger marketing and how to use it in your business  

Anyone struggling with Facebook advertising right now is probably running their ads like it’s still 2015.   What worked in Facebook advertising when we published Episode 1 of the Perpetual Traffic Podcast four years ago isn’t what works today as we publish Episode 200. In this episode, we focus on getting you back on track and up-to-date with the latest changes and features inside the Facebook ad platform.   IN THIS EPISODE YOU’LL LEARN: The Facebook changes—after July 2015—that have continued to get the best results Why The Michigan Method™ doesn’t work as well as it did in 2016 The reason why simplification of audiences is essential to Facebook ad success in 2019 Why the ideal audience size has changed from 400,000–1MM and now 4–40MM How separation of placement is triggering “The Breakdown Effect” in your ad campaigns The big differences in retargeting audiences today versus 2015 and how engagement audiences are the key   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Measure Results In Ads Manager | The Breakdown Effect Episode 71: The Michigan Method: A Strategy for Scaling Ad Campaigns Episode 198: 5 Facebook Updates You MUST Know Right Now   Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Jason Swenk spent 6 months working for Arthur Anderson and realised 1) He was unemployable and 2) There was a gold rush on (internet) and he had great skills to capitalise on it. Jason build up a hugely successful agency and sold out to do what? He wasn’t sure. After helping out some buddies, Kimberly his wife suggested that was it - An agency mentor. Now he greats the stuff he wished he had when he run his agency. Warning. Jason asks you to imagine something that is hard to take back.   There were lots of great takeaways in the episode, so grab that pen and notepad, and enjoy! Two essential to leadership - hire right and delegate outcomes not tasks Why defining your North star and values is essential in business Common sense isn’t always common practise - especially when it comes to pricing Why systems and frameworks work - especially for creative agencies How to solve scope creep in your agency What the two essential skills he looks for in a great salesperson The importance of podcasting in lead generation   Important Links & Mentions From This Episode: Trello Infusionsoft American Heart Association Zoom Uberconference Zapier The Smart Passive Income podcast Perpetual Traffic Podcast   Connect With Jason Swenk On Linkedin On Twitter: @jswenk On Facebook On Instagram: @jswenk  Swenk.it Website: http://jasonswenk.com Podcast: http://smartagencymasterclass.com Youtube: https://www.youtube.com/user/jasonswenk    Connect With Paul and Build Live Give On LinkedIn On Twitter: @BuildLiveGive On Facebook On Instagram: @BuildLiveGive

Twelve years ago, Ralph Burns was working an admittedly slimy corporate job. He had a great salary, but he was absolutely miserable. As a side gig, he started blogging about sales management to see if he make a better career happen. When a scandal broke at work, Ralph got pinned as the fall guy. He was out of a job and had to make his side gig bring in some real money. He decided to try advertising a client on Facebook. An hour later, traffic was pouring in and he knew he’d found the career he was looking for. Now Ralph is the CEO of Tier 11, an agency that specializes in Facebook and Instagram advertising. He manages a portfolio with an annual spend in excess of $50 million. Oh, he also happens to be the co-host of the wildly successful Perpetual Traffic Podcast too. Listen in as Matt and Joe pick Ralph Burns’s brain about ad strategies for Facebook and Instagram, what Facebook is working on to make targeting super easy, and why chatbot advertising is getting unbelievable response rates. When you’re done, check out our talks with Dennis Yu and Curt Maly to round out your Facebook ad knowledge. Never try to sell something that you have no idea if the market actually wants it.” - Ralph Burns Some Topics We Discussed Include: The best targets for upsales that will instantly upscale your business Why you should always devote money and time to cold traffic How to screen your clients and know if they’re viable 3 tips to keep your Facebook ads engaging Why a starting a business on Amazon could keep it from being viable elsewhere How to know a killer offer when you see one Where to get the intelligence you need for your biggest campaigns Facebook’s new feature that’s going to revolutionize e-commerce The ad platform is reaching customers across the board right now (it’s not Facebook, exactly) What kind of ads to run for a physical product vs. an information product How to use ManyChat to get unbelievable response rates Contact Ralph Burns: Perpetual Traffic Podcast Tier 11 Work with Ralph And connect with him on Facebook References and Links Mentioned: GenM Facebook Creative Shop ManyChat Molly Pittman on Facebook The 4-hour Workweek by Timothy Ferriss How To Build A Recognizable Brand Using $1 Ads – Dennis Yu Unique Facebook Ad Strategies That Are Making People Rich – Curt Maly

Jonathan Milligan is an author, blogger, speaker and career coach. He has spent the last decade counseling, guiding, and directing career professionals on how to pursue meaningful work. Since 2009, Jonathan has been building a portable, lifestyle business through blogging. Today, he teaches others the roadmap to doing the same. His flagship program is "Blogging Your Passion". Jonathan is also active in his local church, serving as a Deacon and leader of the hospitality ministry. He resides in Jacksonville, Florida with his wife and two kids. In today’s episode, we discuss: What a blog is and why you might want to have one yourself What a full-time blogger does Different income streams that Jonathan has in his full-time "blogging" business Why an email address is still the lifeblood for businesses Blogging Your Passion Facebook: www.facebook.com/bloggingyourpassion Jonathan Milligan's website: www.jonathanmilligan.com Blogging Your Passion Website: www.bloggingyourpassion.com Jonathan Milligan Twitter: @JonMilligan Blogging Your Passion Twitter: @BlogPassion Click here to listen to Jonathan's very own podcast. Recommended Books: The 15 Success Traits of Pro Bloggers: A Proven Roadmap to Becoming a Full-Time Blogger by Jonathan Milligan Career Manual - Know Yourself: A Proven Formula to Discover the Work You Love by Jonathan Milligan Deep Work: Rules for Focused Success in a Distracted World by Cal Newport Essentialism: The Disciplined Pursuit of Less by Greg McKeown Jonathan enjoys listening to the Perpetual Traffic Podcast and Success Magazine's Podcasts Jonathan would have a hard time doing without Michael Hyatt's Full Focus Planner, the Asana tasks/productivity app and Slack communication app. Today's podcast is brought to you by audible - get a FREE audiobook download and 30-day free trial at www.audibletrial.com/SuccessIsAChoice. Over 180,000 titles to choose from for your iPhone, Android, Kindle or mp3 player. You can download Jonathan Milligan's "15 Success Traits of Pro Bloggers" for free or any other audio book, for that matter.  

In this episode of The Perpetual Traffic Podcast, we are so excited to start a three-part series with a very special guest Bree Argetsinger (a.k.a. The Betty Rocker). With very little prior knowledge of Facebook ads, as a coaching client of Dominate Web Media Bree has built her business to unprecedented levels after diving headlong into mastering the Facebook Ad platform.