Podcasts about national sports forum

Show SummaryOn today's episode, we welcome back a previous guest, Marine Corps veteran Waco Hoover, an entrepreneur and investor with over 20 years of experience in venture capital, M&A, entertainment, media and live events. We talk about MCON, an annual event that celebrates military culture and includes MCON Health conducted in partnership with PsychArmor.  Provide FeedbackAs a dedicated member of the audience, we would like to hear from you about the show. Please take a few minutes to share your thoughts about the show in this short feedback survey. By doing so, you will be entered to receive a signed copy of one of our host's three books on military and veteran mental health. About Today's GuestWaco Hoover is an entrepreneur and investor with over 20 years of experience in venture capital, M&A, entertainment, media and live events.He served in the U.S. Marine Corps from 1997-2001 as an infantry Marine, combat water survival instructor and infantry scout. He served several deployments across Southeast Asia.After separation from the military, Hoover graduated from New York University, cum laude and completed Harvard Business School executive education programs. He then became an entrepreneur and investor who now has over 18 years of experience in venture capital, M&A, entertainment, media and live events.He is currently Chair of the Be The One initiative for the American Legion. He is also a co-owner of Veteran Entertainment Television, advisor to Founders Factory, a London based venture capital firm, Managing Partner at Xperiential Group, and serves on the board of Irreverent Warriors, a non-profit preventing veteran suicide. He has advised global brands including MGM Resorts, Informa, Vivendi, and Las Vegas Sands Corp. He was a co-founder and investor in businesses sold to Informa, Emerald, Endeavor Business Media and Onstream Media.Hoover speaks at industry events including VenuesNow, PTTOW!, CEMA, The American Legion, Military Influencer Conference, SXSW, Pollstar, TSE 100, Society for Independent Show Organizers, National Sports Forum and XLIVE.He lives in Southern California with his wife, son and two yellow labs, Tucker and Winnie. In his spare time, he enjoys surfing, diving, and mountaineering as often as possible. He is a member of The American Legion and recently hosted the Be the One Symposium at the 104th American Legion National Convention in Charlotte.Links Mentioned During the EpisodeMCON Web SiteMCON HealthPsychArmor Resource of the WeekThis week's resource of the week is the previous podcast episode featuring Waco, episode 156 where we talk about the American Legion's Be The One Campaign an initiative whose goal it is to eliminate the stigma related to mental health treatment, and in turn, lower the number of veterans who die by suicide every day.   You can find the resource here:  https://psycharmor.org/podcast/waco-hoover Episode Partner: Are you an organization that engages with or supports the military affiliated community? Would you like to partner with an engaged and dynamic audience of like-minded professionals? Reach out to Inquire about Partnership Opportunities Contact Us and Join Us on Social Media Email PsychArmorPsychArmor on TwitterPsychArmor on FacebookPsychArmor on YouTubePsychArmor on LinkedInPsychArmor on InstagramTheme MusicOur theme music Don't Kill the Messenger was written and performed by Navy Veteran Jerry Maniscalco, in cooperation with Operation Encore, a non profit committed to supporting singer/songwriter and musicians across the military and Veteran communities.Producer and Host Duane France is a retired Army Noncommissioned Officer, combat veteran, and clinical mental health counselor for service members, veterans, and their families.  You can find more about the work that he is doing at www.veteranmentalhealth.com  

Women in sports – as participants, fans, and consumers – face inequities that demand new solutions from all angles of the industry. Laura Waters-Brown works daily to connect challenges to solutions, and build a career around creating tangible, positive change. Laura is responsible for the day-to-day relationship development, strategic planning, and project coordination of The Collective Think Tank: a global consortium of academics, brands, and properties committed to using research to make sustainable progress for women in sports. Prior to joining Wasserman, Laura worked for the PGA TOUR from 2016 to 2020. During those five years, her responsibilities included: identifying and monitoring digital trends and social media platforms to increase tournament ticket sales and revenue; and overseeing website communications, social media presence, and digital advertising for the TOUR's flagship tournament, THE PLAYERS Championship. She also spent three years with the Cleveland Browns as a Digital Business Coordinator, where she oversaw website and social communications, as well as sponsorship development and digital revenue generation. Recognized as a digitally savvy professional – fluent in multiple media and social platforms – Laura has earned the trust of her peers, colleagues, and teams based on her ability to reimagine and energize engagement levels within global environments and communities. Fueled by her mother's involvement in public service and civic engagement, Laura has a strong faith and passion for equity and inclusion. She's involved in several professional and community groups and associations, including her Chair duties on the National Sports Forum's Business of Diversity in Sports and Entertainment (BDSE), of which she has been a member for more than 5 years. An Ohio native, Laura received a Bachelor's degree in Business Marketing from South Carolina State University and an MBA and Master's degree in Sports Administration from Ohio University. She enjoys music, and sharing love and laughter with family, friends, and her dog EZ. Laura, inspired by the scripture Mark 9:23, believes that anything is possible to those who believe. What you'll learn in this episode: How to identify who you need on board to create positive change How you show your purpose through your actions Why it is so powerful when you don't care who gets the credit How to encourage your team members to bring their most honest and authentic selves  How The Collective Think Tank drives positive changes for equity among women in organizations What is the biggest challenge event marketers face today for Gen Z What is the key element that helped Laura excel in her roles as the Digital Business Coordinator of The Browns and with the PGA Tour How Laura uncovered her career path Additional resources: Connect with Laura: Laura's LinkedIn Laura's Twitter About The Collective at Wasserman: Website > www.wearethecollective.com/  Website > https://www.teamwass.com/  LinkedIn  Twitter Instagram

This week on the Voices of CX Podcast we hosted Marilyn Mead, VP of Marketing at Winmo. We discussed how applying the authentic voice of the customer throughout the organization (with a focus on marketing) is one of the best ways to put your company on the path to being truly customer-centric.

 Dr. Wanless researches advanced analytics application to various aspects of sport organization operations from customer relationship management to the diffusion of natural language processing (NLP). In 2021, Dr. Wanless was awarded the Ohio University College of Business Excellence Intellectual Contributions Award as well as the Outstanding Teaching Recognition. Dr. Wanless published more than 20 peer-reviewed publications in outlets including the Journal of Sport Management, Sport Management Review, Journal of Sports Analytics, Journal of Strength and Conditioning, Journal of Issues in Intercollegiate Athletics, and International Journal of Sports Science and Coaching. Additionally, she has given over 60 peer-reviewed and invited presentations at conferences including the North American Society for Sport Management, INFORMS spORts, Sport Marketing Association, Applied Sport Management, Annual Fund Analytics & Execution Symposium, and the National Sports Forum. Prior to her academic career, Dr. Wanless competed for Nike, Asics, the New York Athletic Club, and Team USA as a professional track and field shot putter maintaining top 20 in the world for 5 consecutive years. In 2004, Wanless was recognized as the NCAA Woman of the Year for the state of Maine.  In our conversation today, we talk about how Liz was able target find the same passion for data that she had for athletics, her own experience with impostor syndrome in the male dominated field of sports analytics, and why there aren't more women working in the domain. Liz has an awesome story, and I really enjoyed my chat with her. 

Marc “Blue” Bluestein is the President and Chief Executive Officer of Aquarius Sports and Entertainment, an award-winning sponsorship consulting, activation, and experiential marketing agency based in the Washington, D.C. market. A self-described sports aficionado, Blue has spent the last 20+ years developing and negotiating integrated sponsorships spanning the Super Bowl, Olympics, NCAA Men's Final Four, PGA Tour, NASCAR, and multiple NFL, MLB, NHL, and NBA local franchises, their venues, and major events. Aquarius, most recently, was named to the 2019 Chief Marketer 200 List as a Top Marketing Agency and recognized as a 2019 Best Employer in Sports by Front Office Sports; previously the agency was recognized in 2018 as a Chief Marketer 200 agency, 2017 and 2015 as an Event Marketer Top 100 Agency, 2016 Promo Magazine Top Shop, 2014 Sports Business Award Finalist for Best Sports and Experiential Marketing Agency and was named to Inc. Magazine's 2014 and 2013 Inc. 5000 list of fastest-growing companies in the U.S. Before launching Aquarius in 2007, Blue served as Vice President of Sales and Marketing at Sportsworx where he oversaw corporate marketing and sales for Major League Baseball's Washington Nationals, the Nationals' Radio Network, and the National Hockey League's Washington Capitals. He previously served as Senior Director of Sponsorship Sales for Comcast SportsNet Mid-Atlantic, the regional sports network (RSN) serving the Washington area. Prior to that, Mr. Bluestein managed integrated sponsorship sales for the nation's recognized leader in sports journalism, Sports Illustrated. Blue began his career in the sports marketing arena by handling sports media planning and buying for the prominent agency Mediavest Worldwide where he negotiated sports marketing sponsorships for top consumer brands including Procter & Gamble, Coca-Cola, and Philips Norelco, among several others. Creating Aquarius combined his passion for sports and brand management. He leads business development and supervises the day-to-day operations for the agency, having worked directly with the agency's clients including AAA, Advent Health, Baptist Health, Target Corporation, Hershey's, Kraft Foods, M&T Bank, MedStar Health, Emory Healthcare, Virtua Health, and others. A strong believer in community service, Blue is a past member of the U.S.A. National Board of Trustees for the United Way, the world's largest nonprofit organization, where he acts as the Board Liaison for the nonprofit organization in its long-standing relationship with the NFL. Blue is also active in the sports marketing industry currently serving as a Board Member of Most Valuable Kids, the University of Central Florida's DeVos Sport Business Management and University of South Florida's Sports and Entertainment Management Master Programs, a past Board of Director member of the National Sports Forum, the largest annual gathering of team sports marketing, sales, promotions and current member of the National Sports Marketing Network. Blue attended the University of South Florida, majoring in Business Administration and Marketing. He loves to travel, coach youth baseball, and spend time with his wife Randi and two sets of twins (15-year-old Allie and Bryce and 13-year-old Colby and Delaney) at their home in Sandy Spring, MD.

Our special guest today is a native San Diego, and he is a recent college graduate. He graduated in the early stages of the pandemic in May of 2020 from Ohio University. He graduated with majors in Sport Management, Finance, and Business analytics. He has gone on to work for the National Sports Forum, a sports conference company, as a Business Development coordinator. He also works with USA Football at marquee events, such as the Super Bowl & the NFL Draft, to promote football to youth in the host cities. He is an avid sports fan who has always believed sports can help change the world for the better and wants to take part in the change. Sports is entrenched in his family, as he has one sister who is a professional soccer player in the United States for the Washington Spirit. Welcome our featured guest, Peter Staab. This is an episode that is surely worth exploring every minute of their discussion. Tune in and listen. #kut2thachase #podcast #unscripted #unbridled #episode4everyone #E83 #playitforward #satx #sanantonio #sanantoniopodcast #sanantoniopodcaster #sanantonioinfluencer --- Support this podcast: https://anchor.fm/kut2thachase/support

Ron Seaver, President of the National Sports Forum (NSF), visits with @1QLeadership guest host Blair about the NSF and its growing relevance over 26 years in existence. Seaver gives an overview of the purpose of the event including its emphasis on increasing diversity in the sports industry. The conversation also focuses on the NSF's four pillars of revenue generation and its emphasis on networking and professional development.

I am so excited to welcome one of my good friends and Director of Athletic Marketing for Belmont University, Jennifer Johnson to the show today. Prior to joining the staff at Belmont University, Jennifer spent three years with the Frisco RoughRiders, the Double-A affiliate of the Texas Rangers. In her capacity as Director of Marketing, she spearheaded the organization's marketing strategy and managed in-game entertainment. During her tenure, the RoughRiders won a Golden Bobblehead award for Best In-Game Entertainment and were nominated for a SAMMY award at the National Sports Forum. In addition, Johnson served as a mentor for the MiLB LIFT program and was on the Board of Directors for the Dallas Influencers in Sports & Entertainment. She is one of the kindest people I have met and her work ethic makes everyone around her better. --- Support this podcast: https://anchor.fm/kathryne-buckley-tessem/support

There is a lot of guessing going on in sports. Will a vaccine get fans back? How will fans consume content? Will they want to come back to the games?This week on The Inches, we dive into a survey presented at a National Sports Forum session and the key points on what our games look like when fans come back.------The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD.

Ron Li is Director of Growth and Commercialization: esports at Electronic Arts (EA), where he helps build the organization's competitive gaming initiative, including fanbase growth and developing sponsorship. Prior, Li spent nearly five years helping the PGA TOUR establish its international business, focused on strategy, business development and market research. Having lived in Hong Kong, Germany, Singapore, Canada and now the U.S., Li believes in the power of sport as a means of connecting the world. As a former pro gamer, he definitely thinks “there's something to this esports thing.” Li earned his MBA from the Warsaw Sports Marketing Center at the University of Oregon and a Bachelor of Economics from the University of British Columbia. In 2019, he received one of 32 scholarships from the National Sports Forum's Business of Diversity in Sports and Entertainment initiative. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Minnesota Twins New Business Development Manager Bryan Van Den Bosch joins Work in Sports podcast host Brian Clapp to discuss sports sales jobs, leadership and building a strong teamHey everybody, I'm Brian Clapp, VP of Content and Engaged learning at WorkInSports.com and this is the Work In Sports podcast.As I have admitted many times on this podcast, I am not a natural networker. It is not my comfort zone, I am not the type that will walk up to someone and engage in conversation with ease.  I wish I was. Oftentimes getting out of your comfort zone is essential to growth. And I like growth. I am a curious person who likes to learn and challenge myself, so last week's National Sports Forum, with 1,000 people deeply connected to the sports industry, was somewhere I needed to be. But I was feeling both anxious and cowardly leading up to the event. You see we all tell ourselves a story in our head that is loud. It echoes. It has power and weight. We tell ourselves, “these people won't want to talk with me” or “they'll find me uninteresting or I'll struggle with relevant things to say”Even deeper we tell ourselves “I'll never get that job” or “I'll never lose that weight” or “I'll never be able to speak in a crowd”Boy, do we have a lot of voices in our head.  So ask yourself the next time you feel this happening -- ask yourself -- is this self-doubt helping me? I broke out of my comfort zone last week. In fact, today's guest was one of the people who helped me do it. Minnesota Twins New Business Development Manager Bryan Van Den Bosch said hi to me in the line for food the first night of the conference… we struck up a conversation, he's an awesome guy with tons of sports career experience so we shared a few sliders at Mercedes Benz Stadium and booked a podcast interview. So let's get to it - Bryan is an expert at building relationships in the sports industry, and he's here to share his world in baseball with the Minnesota Twins…Questions for Bryan Van Den Bosch, Minnesotas Twins New Business Development Manager 1: For the last 10 years since graduating from Valparaiso you've worked for a multitude of teams in various leagues – and we'll get into all of those details – but I'm curious first, your roles have been all connected to revenue generation – account executive, inside sales, premium hospitality, new business – what led you in this direction, how did you figure out this was your fit?2: Let's talk about your first two roles – we've often talked about how jobs in the minor league or in your case independent league baseball are great training grounds – what was your experience like with the Gary SouthShore RailCats & Lake County Fielders?3: After the independent league, you join the Chicago Sky of the WNBA as an Account Executive -- what was the biggest eye-opening moment for you as you grew from independent league baseball to a big city pro sports team?4: Account executive is a pretty broad term, explain to us what your role was like there and what you enjoyed most about it?5: You were prolific with the Sky.Multiple sales awards, beating your yearly sales goals with months to spare, in fact in one month you led the entire WNBA in new ticket revenue – so at this time what were you learning about sales and how to connect with potential buyers? What was it that was working so well for you?6: In addition to your role with the Sky, you also became part of the Premium Hospitality team with the Chicago Bears --  you're a Chicago guy, was it hard working for your various hometown teams, or was it a dream come true?7: Would you consider yourself a competitive person? And if so is that a valuable attribute for working in sales?8: Chicago Sky bumps you up to Manager of New Business Development, now your managing a team of account executives…what were some of the big things you learned jumping into managing people?9: Now you are evaluating and motivating staff, setting goals, holding people accountable and more --  so after all that,

Hey, everybody, it's Brian...I have to admit, I never really considered getting my Masters because I thought it would be restrictive on my career. I know it sounds counter-intuitive, but really, I didn't want to stop my job to get my Masters.But the world has changed, Master's programs are more flexible than ever, and they can really vault your career forward. Check out Georgetown for example. It used to be if you wanted a Master's from Georgetown you were relocating to Washington DC… but now, Georgetown offers a part-time Master's in Sports Industry Management that is ideal for working professionals, offering flexible options to take classes online, on-campus, or through a combination of both—so you don't have to interrupt your career to earn your degree. The program prepares you to excel in the global sports industry by learning the communication, business, and leadership strategies that will position you for success.To learn more about the program, visit scs.georgetown.edu/workinsportsAlright, let's start the countdown…Hey everybody, I'm Brian Clapp, VP of Content and Engaged Learning at WorkInSports.com and this is the Work In Sports podcast. I have to apologize for no episodes last week -- I failed all of you! I was at the National Sports Forum in Atlanta last week and wow what an event. I'm not a huge conference-goer -- but this was pretty cool. Lots of learning opportunities, I booked a ton of new podcast guests and got out of my comfort zone and networked. I know right, kind of crazy, I actually went up and talked to people. A lot. And I didn't die. Who knew!One other note I thought of and wanted to share before we get into this week's fan question -- there were about 1,000 people at this conference. That's a big number, right? There was a huge hall with all 1,000 people packed in to hear Arthur Blank owner of the Falcons and Atlanta United, speak. I looked around and thought -- wow, this is a lot of people hanging on his every word! And then it dawned on me. Every week, twice a week, we get about 2,000 of you listening to every episode. Two of those conference halls, packed with all of you, our listeners. And it made me feel extremely grateful. So thank you. Thank you for listening, and sharing and trying to learn and improve yourselves. I'll tell you what, I guarantee I've learned as much from all of you, and all of our guests, as you have from me. Alright, enough sappy stuff, on to today's question which comes in from Spencer:Hi Brian -- I will be graduating in May with a degree in marketing. I have also been a 4-year student-athlete which has consumed most of my time meaning I do not have much internship experience (8 months). Some of the positions I have applied to respond saying the lack of experience is an issue. Is there anything you recommend for a student-athlete with a 3.7 cumulative GPA in their job search in collegiate/professional sports? Thank you!This is a question I get a lot - and it is a good one - so let's dig into it because I have a lot of thoughts on the subject and even if you aren't a student-athlete they will help you. Student-athletes lack the time to complete internships. But so do people that have to support themselves through college, so this scenario isn't limited to those who play. Let's dig into it.. (for a more detailed explanation listen in to the podcast episode!)1: Your job search starts with Networking2: lean into your special skills -- tell your storyLeadershipTime managementCoachabilityCompetitivenessTeamworkAbility to handle pressureMaturityDependabilityTime management3: Play the 8mile game in your cover letter. The cover letter is your weapon of choice. 4: Consider starting in sales.5: Find the right culture. I hope that helps Spencer -- remember to lean into your unique skills and attributes rather than trying to walk down the same path as everyone else. Blind resumes and applications won't work as well for you because you won't pass the skills filter.

Ron Seaver, Founder of the National Sports Forum, joins us for the first episode of FIRED UP!

Hey everybody, I'm Brian Clapp, VP of Content and Engaged Learning at WorkinSports.com and this is the Work in Sports podcast.Before we get into today's episode - one quick announcement for all of you sports connected folks out there. This weekend, starting Sunday and running through Tuesday, I will be at the Nationa Sports Forum in Atlanta, which is a pretty huge sportsbiz event.This is my first time. My boss the CEO of WorkInSports.com will be with me, and he fully expects me to be yucking it up with everyone. Now, let me be really honest… I love talking to people. I do. But I don't like to initiate conversation.Someone comes up and talks to me, I'll chat them up as long as they want. But I am terrible, literally terrible at going up and starting a conversation with anyone.I bring this up for two reasons. 1: If you or your company are going to be at National Sports Forum, please come talk to me. Come hang out.  2: I bring up my own flaws all the time to be as transparent as possible and let you know, when I host this show, nothing comes from a high perch. I may be the one talking the most, and I may have a lot of perspectives to share, but i am not without massive weaknesses and things I need to work on too. Please don't ever think, when I give advice, that it comes from a place of superiority. It comes from a place of love. Ok, that felt a little weird to say, but there is truth in it, I wouldn't be putting so much effort into this podcast if I didn't care about all of you listening. I have made friends through this show I wouldn't have known otherwise, and that has great meaning. So please know we are in this together.Last thing on National Sports Forum -- I'm going to be conducting mini-interviews with people at the event… I'm going to grab people, ask them 2-3 questions about their career and how they got started... and sprinkle these into episodes throughout the year. So again, if you are there, or if you know someone going, tell them to stop by out booth and say Hi. Make me look good in front of the CEO.Ok, on to the content you are here for!Today's question comes from Ben in Chicago.“Hey Brian, are the Kansas City Chiefs in Missouri or Kansas? I heard there is some confusion amongst high-ranking US Officials”I can confirm Ben, the Kansas City Chiefs are most definitely in Missouri. I have personally alerted the proper authorities.Question #2 comes from Jennifer“Hey Brian, you spoke in my college class last week and I really appreciate the energy and enthusiasm you brought to the classroom. I was too shy to ask any questions but I wanted to see if you could elaborate on a point you made about how someone can stand out during an internship?”Of course Jennifer -- thank you for asking and thanks to your professor for inviting me into your classroom -- I spoke in 5 different college classes last week and it was a blast. I have to tell you I have massive respect for college professors after doing a lot of these sessions. I got for about an hour, 45 minutes of me, then 15 minutes of question time from the audience… and it is exhausting. I don't know how the professors do it day after day. Much respect!Ok, onto your internship strategy. It's early spring semester so many of you are gearing up for spring internships and possibly summer ones so this is the chance to get your head on straight. The three things to remember for your internship:Be curiousBe competitiveBe coachableToday's Sponsor:Temple University's School of Sport, Tourism, and Hospitality Management. 

We were joined by the founder and president of the National Sports Forum, Ron Seaver, to talk about the event's conception and its evolution over the years. Ron talks about the struggles in the early years of NSF and his perseverance because of his belief in what the forum stood for. We also talked about the upcoming forum in Atlanta, what attendees can expect and covered the Daktronics breakout session “Cater to your fans in a new way: Social Experiences from Street-to-Seat” on Monday, February 10th. National Sports Forum Website (featuring the Daktronics countdown clock) NSF 2020 Agenda 2018 NSF Corporate & Industry Survey Form Daktronics Breakout Session: "Cater to Your Fans in a New Way: Social Experience From Street-to-Seat" Date: Monday, February 10, 2020 Time: 11:45 am - 12:45 pm Moderator: Brent Stevens - National Sales Manager; Professional Sports, Daktronics Panelists: Scott Jenkins - General Manager; Mercedes-Benz Stadium, AMB Sports + Entertainment Michael Drake - Senior VP Corporate Partnerships and Premium Sales, Atlanta Hawks Mike Money - Assistant AD/Marketing & Fan Experience, Clemson University

National Sports Forum Founder Ron Seaver talks the upcoming NSF in Las Vegas with Andy Dolich

Sean Callanan chats with National Sports Forum President Ron Seaver about breaking into the sports industry and the history of National Sports Forum. Full show notes - https://sportsgeekhq.com/podcast/ron-seaver-nsf/

National Sports Forum president Ron Seaver shares the latest information on sports sponsorship trends and the role of your brand in this always-changing environment.

As if it couldn't get confusing enough, Troy King comes on the podcast to share a funny episode at the 2018 National Sports Forum regarding Troy Kirby, Troy Tutt and Troy Kirby and one confused gentleman who said "Hi Troy" when all three turned around at once. King talks about his time at Churchill Downs, selling over 70 events beyond the Oaks & Derby. King shares his experiences in selling horse racing, as well as major and minor league baseball.

Bill Guertin is President and CEO (Chief Enthusiasm Officer) of The 800-Pound Gorilla, Inc., a sales and marketing consultancy whose subsidiary, Stadium Gorilla, is one of the premier sports ticket sales training specialists in North America. Stadium Gorilla Sales Training has partnered with nearly 100 professional teams from both the major and minor leagues to help their people break sales records and dramatically improve their sales abilities. Through live on-site training, Webinars, and conference workshops, Bill helps sports sales organizations develop and coach sales talent, increase revenues, and improve the effectiveness of sales managers and leaders. Bill started as a radio DJ at age 16 at 50,000-watt WBYG-FM in Kankakee, IL, which began a 25-year career in broadcasting, broadcast advertising sales and sales management. He is the author of two books, including The 800-Pound Gorilla of Sales; How to Dominate Your Market and Reality Sells. He is a member of the National Speakers Association and has been a featured speaker at many conferences and trade shows, including the National Sports Forum, Association of Luxury Suite Directors, Ticket Summit, and at many league conferences throughout North America, including the NHL, ECHL, and CFL in Canada. He is currently working with a team of associates to bring sales and customer service professionalism to all 19 teams in LIGA MX, the premier professional soccer league in Mexico. Bill lives in the southern Chicago suburb of Bourbonnais, IL, with his wife, Sherri, and has three sons, two daughters-in-law, one granddaughter, and a very needy chocolate Lab amputee. CONTACT: Twitter at @800PoundGorilla (https://twitter.com/800PoundGorilla) LinkedIn (https://www.linkedin.com/in/bill-guertin/) www.StadiumGorilla.com (http://www.StadiumGorilla.com) www.BillGuertin.com (http://www.BillGuertin.com) TEAMS BILL HAS WORKED WITH: NBA: Boston Celtics | Golden State Warriors | San Antonio Spurs | Toronto Raptors | Los Angeles Clippers NFL: Houston Texans | Carolina Panthers | Minnesota Vikings | Oakland Raiders | Jacksonville Jaguars MLB: Boston Red Sox | Chicago White Sox | Tampa Bay Rays | San Francisco Giants | Oakland Athletics NHL: Toronto Maple Leafs | Calgary Flames | San Jose Sharks | Tampa Bay Lightning | LA Kings MLS: FC Dallas | Columbus Crew | Houston Dynamo | Los Angeles Galaxy | Toronto FC | Chicago Fire MiLB: Indy Indians | Brooklyn Cyclones | Myrtle Beach Pelicans | Pensacola Blue Wahoos | Stockton Ports NASCAR: Michigan International Speedway | Iowa Speedway | Talladega Superspeedway NCAA: Univ. of Kentucky | Univ. of Miami (FL) | Northwestern University | Univ. of Maryland BONUS: This podcast is brought to you by Audible. I have used Audible for years, and I love audiobooks. Click on the link to get a 30-day free trial, complete with a credit for a free audiobook download Audible.com (http://www.audibletrial.com/Yuri) QUESTION(S) OF THE DAY: What was your favorite quote or lesson from this episode? Please let me know in the comments.

Dannon Hulskotter, Vice President of Marketing & Fan Engagement, for the Minnesota Vikings, joins Brian Cristiano at the National Sports Forum to talk about how the team approaches fan engagement, the “Skol” chant, and the new US Bank stadium. In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business. Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it. Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad): Brian Cristiano -Twitter: @boldceo - Instagram: @boldceo Rob Cressy -Twitter: @RobCressy - Instagram: @rob_cressy Websites: BOLD Worldwide: www.boldworldwide.com Brian Cristiano: www.briancristiano.com Cress Media: www.cressmedia.com Bacon Sports: www.baconsports.com Facebook: BOLD Worldwide Bacon Sports Cress Media

Chad Seigler, VP of Business Development for NASCAR joins Brian Cristiano at the National Sports Forum to talk about the shift in NASCAR fan attention, where they are consuming NASCAR content, plus NASCAR’s efforts to integrate that on the right channels. In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business. Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it. Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad): Brian Cristiano -Twitter: @boldceo - Instagram: @boldceo Rob Cressy -Twitter: @RobCressy - Instagram: @rob_cressy Websites: BOLD Worldwide: www.boldworldwide.com Brian Cristiano: briancristiano.com Cress Media: www.cressmedia.com Bacon Sports: www.baconsports.com Facebook: BOLD Worldwide Bacon Sports Cress Media

Angelina Lawton, CEO of Sportsdigita, joins Brian Cristiano at the National Sports Forum to talk about sponsorships and how technology is driving it. - In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business. Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it. Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad): Brian Cristiano -Twitter: @boldceo - Instagram: @boldceo Rob Cressy -Twitter: @RobCressy - Instagram: @rob_cressy Websites: BOLD Worldwide: www.boldworldwide.com Brian Cristiano: briancristiano.com Cress Media: www.cressmedia.com Bacon Sports: www.baconsports.com Facebook: BOLD Worldwide Bacon Sports Cress Media

Kurt Hunzeker, VP of Marketing & Strategy for Minor League Baseball joins Brian Cristiano at the National Sports Forum to talk about how Minor League Baseball could be one of the biggest untapped sports marketing resources ever. How is Minor League Baseball responsible for young kids getting into baseball and then becoming Major League Baseball fans? What challenges do they face and what are their growth opportunities? - In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business. Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it. Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad): Brian Cristiano -Twitter: @boldceo - Instagram: @boldceo Rob Cressy -Twitter: @RobCressy - Instagram: @rob_cressy Websites: BOLD Worldwide: www.boldworldwide.com Brian Cristiano: briancristiano.com Cress Media: www.cressmedia.com Bacon Sports: www.baconsports.com Facebook: BOLD Worldwide Bacon Sports Cress Media

Steve Corsaro, VP of Biz Dev for the National Sports Forum, joins Brian Cristiano and Rob Cressy to talk about keys to putting on an incredible event, how to keep people coming, challenges to overcome, plus sports marketing topics to look out for at the 2017 National Sports Forum (Feb 12). In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business. Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it. Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad): Brian Cristiano -Twitter: @boldceo - Instagram: @boldceo Rob Cressy -Twitter: @RobCressy - Instagram: @rob_cressy Websites: BOLD Worldwide: www.boldworldwide.com Brian Cristiano: briancristiano.com Cress Media: www.cressmedia.com Bacon Sports: www.baconsports.com Facebook: BOLD Worldwide Bacon Sports Cress Media

Morris White III has his second stint on the podcast (Ep. 190), and has a new title at a new university to talk about. White discusses some of the nuances of his position at North Illinois University, as well as ways to promote the various fan experience options available to fans. White talks about the BDSE, which is part of the National Sports Forum, and how mentoring a diverse group of administrators can help grow the industry overall. Twitter: @morrisewhite3

Bryan Blair returns for his second stint on the podcast (Ep. 251), and speaks about his transition toward becoming focused on being an athletic director. Blair talks about some of the issues surrounding the world of the compliance, while also understanding and engaging on the revenue side. Blair discusses some of his thoughts on the issues surrounding minority hiring at the top level of sports and how the BDSE program at the National Sports Forum has helped broadened his thought-process overall. Twitter: @BToTheBlair

When the legendary H.B.C. (Head Ball Coach) retires mid-season from your school, it can change a marketing plan in short order. South Carolina Associate AD/CMO Eric Nichols talks about the differences in a global and local sense, then examines how to best develop a marketing plan that will stand the test of time. A former president of NACMA, Nichols discusses his thoughts on drawing out audiences, including to sports that are 40 miles away from campus and aren't the highest of profiles. Nichols presents his case for why being at the National Sports Forum is vitally important to his growth as a sports marketer. Twitter: @EricNichols

Two years ago, Russell Scibetti was on the podcast (Ep. 347), and returns now to talk about helping foster the big data revolution to sports business. Scibetti talks about some of the ways which is the conversation has changed from two years past, his involvement with the SEAT Conference, the National Sports Forum, and the 2015 Sports Sales Boot Camp in San Francisco. Scibetti discusses his thoughts on where the industry is headed when it comes to data, especially in terms of education at the franchise level. Twitter: @rscibetti

Sitting down during the 2016 National Sports Forum in Portland, Oregon, Joe Isse discusses his role as the Director of Inside Sales for the NBA's Trailblazers. Isse talks about how he forms a team, as well as instills fairness and a sense of quality control will his staff members. Isse discusses ways to connect with the prospective customer, not just through phone calls, but also through other means of communication including social media. Isse shares his thoughts on what expectations young people getting into the sports business have, and whether those mesh with the realities. Twitter: @IceJI

The National Sports Forum began as the ultimate loss leader for Founder Ron Seaver, who in the first year had a $65,000 hotel bill and only three attendees come to the inaugural conference. Seaver didn't give up, and ended up transforming the NSF into one of the premier sports conferences with over 1,000 attendees in the last 20 years. Seaver shares how the NSF increases the format of its educational tracks in order to cater to the multiple needs of the sports business professional, as well as enhancing the ability of the speakers to be as open as possible with their ideas and solutions to the complex problems facing franchises today. Seaver talks about some of the variable ways to engage both conference attendees and sponsors, including the changing world of the tradeshow booth philosophy of selling by vendors. A big reason for Seaver's success - protecting the price point of what the NSF sells its attendee badges at. Twitter: @NatlSportsForum