Podcasts about professional photographers

Every photographer wants raving clients and endless referrals — but what really creates an unforgettable client experience?In this episode, Steve, Jeanine, and Jonathan pull back the curtain on what separates “just another photo session” from a truly transformational experience that keeps clients coming back — and talking about you to everyone they know.You'll learn how to think like the world's best brands (yes, even Disney), anticipate your clients' unspoken needs, and design every touchpoint — from your first ad to your follow-up email — with heart, purpose, and authenticity.If you've ever wondered why some photographers seem to effortlessly create loyal fans while others struggle to stand out, this conversation is your blueprint to becoming unforgettable.Key Highlights & TakeawaysThe real meaning of “amazing experience” (hint: it's not about taking 300 perfect photos).Why your client experience starts long before they step in front of your camera.The secret Disney uses to create emotional loyalty — and how to apply it to your studio.How to design emails, texts, and ads that sound human — not “corporate generic garbage.”The psychology behind identity shifts — and why the best photographers sell who clients become, not just what they buy.Practical steps to create wow moments before, during, and after every session.How to make your clients feel seen, valued, and part of something magical.Join the Difference Maker Revolution!Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:Generate highly targeted leads.Increase conversions with ideal clients.Build long-term client relationships.Create consistent, predictable revenue.This show is hosted by industry experts:Steve Saporito: Serial portrait studio owner and photography educator.Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.Jonathan Ryle: Photography marketing funnel specialist.Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.Tune In for Real-World StrategiesGain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

In episode 392 UNP founder and curator Grant Scott is in his shed reflecting on the big and small things that impact on the everyday engagement we all have with photography. Mentioned in this episode: Huger Foote https://hugerfoote.com Gille Tapie www.fashionmodeldirectory.com/photographers/gilles-tapie/ Dewey Nicks https://deweynicks.com Javier Vallonrat www.mfilomeno.com/artist/javier-vallhonrat/gallery/commercial-2/ Michel Momy https://michelmomy.photography/?photo=0 Dr.Grant Scott After fifteen years art directing photography books and magazines such as Elle and Tatler, Scott began to work as a photographer for a number of advertising and editorial clients in 2000. Alongside his photographic career Scott has art directed numerous advertising campaigns, worked as a creative director at Sotheby's, art directed foto8 magazine, founded his own photographic gallery, edited Professional Photographer magazine and launched his own title for photographers and filmmakers Hungry Eye. He founded the United Nations of Photography in 2012, and is now a Senior Lecturer and Subject Co-ordinator: Photography at Oxford Brookes University, Oxford, and a BBC Radio contributor. Scott is the author of Professional Photography: The New Global Landscape Explained (Routledge 2014), The Essential Student Guide to Professional Photography (Routledge 2015), New Ways of Seeing: The Democratic Language of Photography (Routledge 2019), and What Does Photography Mean To You? (Bluecoat Press 2020). His photography has been published in At Home With The Makers of Style (Thames & Hudson 2006) and Crash Happy: A Night at The Bangers (Cafe Royal Books 2012). His film Do Not Bend: The Photographic Life of Bill Jay was premiered in 2018. Scott's book Inside Vogue House: One building, seven magazines, sixty years of stories, Orphans Publishing, is now on sale. © Grant Scott 2025

The world of photography marketing is about to change… again.In this episode, the team reveals how AI agents (not just ChatGPT prompts) are becoming full-blown digital workers that can run tasks inside your business — from building ads to updating workflows to sending client emails — all without you clicking a single button.But here's the real kicker: AI is about to choose which photographers get recommended to clients.Just like Google changed the industry years ago, AI is becoming the new search. Clients will stop Googling “family photographer in my area”… they'll ask AI, and the AI will decide who shows up.If you want to be on the list the AI recommends, this episode gives you the first steps. Perfect for photographers who:Want more inquiries without spending hours on marketingWant to stay ahead of industry shifts (instead of reacting too late)Want more time shooting and less time on busyworkThis isn't hype — it's happening right now.Why You Need to Listen:Search is dead. Conversational booking is here. Clients won't browse websites… they'll ask AI, and AI will choose who to hire.Change your website language or get left behind. It's not about SEO keywords anymore — it's about matching what AI is being asked.AI can now DO work inside your business. Build a funnel. Start a Facebook ad. Send the weekly update email. Fully automated.Stop wasting hours on admin. AI agents handle repetitive tasks so you can focus on client experience and creativity.Early adopters will win big.Those who prepare now will become the photographers AI recommends.Join the Difference Maker Revolution!Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:Generate highly targeted leads.Increase conversions with ideal clients.Build long-term client relationships.Create consistent, predictable revenue.This show is hosted by industry experts:Steve Saporito: Serial portrait studio owner and photography educator.Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.Jonathan Ryle: Photography marketing funnel specialist.Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.Tune In for Real-World StrategiesGain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

Husky voice, Friday night whiskey, and a mountain of cheese from the book launch. In this episode I lift the lid on what really happens inside a print judging room. The rotation of five from a pool of seven. Silent scoring so no one nudges anyone else. How a challenge works, what the chair actually does, and why we start with impact, dive through craft, then finish on impact again to see what survives. Layout over composition, light as the whole game, and a final re-rank that flattens time drift so the right image actually wins. If you enjoy a peek behind the curtain, you will like this one. You can grab a signed copy of the new Mastering Portrait Photography at masteringportraitphotography.com and yes, I will scribble in it. If you already have the book, a quick Amazon review helps more than you know. Fancy sharpening your craft in person? Check the workshops page for new dates and come play with light at the studio.  The book: https://masteringportraitphotography.com/resource/signed-copy-mastering-portrait-photography-new-edition/ Workshops: https://masteringportraitphotography.com/workshops-and-mentoring/   Transcript [00:00:00]  Hey, one and all. How are you doing? Now? I'll be honest, I still have the remnants of a cold, and if you can hear that in my voice, I do apologize, I suppose you could call it slightly bluesy, but you can definitely hear that I'm ever so slightly husky. It's Friday night, it's eight 30, and I was, I've been waiting a week to record this podcast, hoping my voice would clear it hasn't, and so I've taken the opportunity having a glass of whiskey and just cracking on. So if you like the sound of a slightly bluesy voice, that's great. If you don't, I'm really sorry, but whichever, which way I'm Paul. And this is the Mastering Portrait Photography podcast. So it's been a busy month or two. You can always tell when it's busy [00:01:00] 'cause the podcasts. Get, don't really get delivered in quite the pace I would like. However, it really has been a busy couple of weeks the past few. Let me, I'm gonna draw your attention to it. The past couple of weeks, we've, there's a ton of stuff going on around us for a moment. I was up in Preston. I've been up in Preston twice over the past couple of weeks. The first one was working as a qualifications judge for the BIPP, the British Institute Professional photographers. Um. Which I love judging. I love judging. It's exhausting, but I love it. And that was qualifications, panels. Then last week was the launch. Of the updated edition of Mastering Portrait Photography, the book, which is where it all started, where Sarah Plata and I published this book that seems to have been incredibly popular. 50,000 copies translated from English into four other languages. Chinese, Korean, German. And Italian, do not ask me, do not ask me the logic on why the book is in those [00:02:00] particular languages. To be fair, we only found out about the Chinese and Korean when we were trying to get some marketing material together to talk about the new book Nobody had told us. I'm not even sure the publisher knew, to be honest. Uh, but we have found copies. We have a Chinese copy here in the studio. I'm still trying to get a Korean version. So if you are listening to this. Podcast in Korea. Please tell me how to get hold of a version in Korean because we'd love to complete the set. There's, in fact, there's two Italian versions. We knew about that. There's a German version we knew about that hardback version. It's great. It's really beautiful. Very I, like I, I don't live in Germany and I don't like to stereotyping entire nation, but the quality of the book is incredible. It's absolutely rock solid, properly engineered. Love it. We have a Chinese version here but the Korean version still alludes us. However, this week the new version, mastering portrait photography is out. And as you know, I, Sarah interviewed me for the podcast last week to talk about it. Well, it's out. We've had our launch party, uh, we invited everybody who [00:03:00] has featured in the book who, everybody, every picture in the book that we asked the person in it to come to the studio for a soiree. And it was brilliant. I've never seen so much cheese in all my life, and by I don't mean my speech, I mean actual cheese. We had a pile of it, still eating it. So it's been a week and I'm still eating the cheese. I dunno quite how, well, quite by how much we vacated, but probably by several kilos. Which I'm enjoying thoroughly. I've put on so much weight this week, it's unreal, but I'm enjoying the cheese. And then on Sunday we had an open day where we had set the studio out with some pictures from the book and some notes of the different people. Who featured and what I might do, actually, I'd, I wonder if I can do a visual podcast. I might do a visual podcast where I talk about those images, at some point on the website, on masteringportraitportraitphotography.com. I will do the story and the BTS and the production of every single image that's in the book, but it's gonna take me some [00:04:00] time. There's nearly 200 images in there. Um, and every one of them, bar one is a new image or is, is. It is, it is a new image in the book, and it has been taken in the 10 years or the decades subsequent to the first book, all bar one. Feel free to email me. Email me the image you think it might be. You'll probably guess it, but it's it's definitely in there. Um, and so it's been really busy. And then at the beginning of this week, I spent two days up in Preston again, judging again, but this time it was for the British Institute of Professional Photographers print Masters competition. Ah, what, what a joy. Six other judges and me, a chair of judges. Print handlers, the organizers. Ah, I mean, I've seen so many incredible images over those 48 hours, and in this podcast I want to talk a bit about how we do it, why we do it, what it feels like to do it, [00:05:00] because I'm not sure everybody understands that it's it, it's not stressful, but we do as judges, feel the pressure. We know that we are representing, on the one hand, the association as the arbiters of the quality of the curators of these competitions, but also we feel the pressure of the authors because we are there too. We also enter competitions and we really, really hope the judges pay attention, really investigate and interrogate the images that we've entered. And when, when you enter competitions, that heightens the pressure to do a good job for the authors who you are judging. So in this podcast, I'm gonna talk through some of the aspects of that. Forgive me if it sounds like I'm answering questions. It's because I wrote myself some questions. I wrote some [00:06:00] questions down to, how I structures the podcast usually, uh, the podcast rambles along, but this one I actually set out with a structure to it, so forgive me if it sounds like I'm answering questions. It's 'cause I'm answering my own questions. What does it feel like? How do you do it? Et cetera, et cetera. Anyway, I hope it's useful. Enjoy. And it gives you an insight into what it's like to be a competition judge. Okay. As you walk into the judging room. For me at least, it's mostly a sense of excitement. There's a degree of apprehension. There's a degree of tension, but mostly there's an adrenaline rush. Knowing that we're about to sit and view, assess, score these incredible images from photographers all over the world, and let's remember that every photographer when they enter a print competition, which is what I'm talking about primarily here. Every photographer [00:07:00] believes that print that category that year, could win. Nobody enters an image thinking that it doesn't stand a chance. Now you might do that modest thing of, I don't know, you know? Oh no, I don't. I I just chance my arm. No one enters a print they don't think has a chance of doing well. That just doesn't happen. It's too expensive. It takes too much time. And as judges. We are acutely aware of that. So when you walk into the room, lots of things are going in your on, in your heads. Primarily, you know, you are there to do a job. You are there to perform a task. You are going to put your analytical head on and assess a few hundred images over the next 48 hours. But as you walk in, there's a whole series of things. You, you are gonna assess the room. You see that your fellow judges, you're gonna see the print handlers. You're going to see the chair, you're gonna see the people [00:08:00] from whichever association it is who are organizing it, who or who have organized it. You'll see stacks of prints ready to be assessed. There's a whole series of things that happen. A lot of hugging. It's really lovely. This year the panel of judges, uh, had some people in it I haven't seen for quite a few years, and it was beyond lovely to see them. So there's all of that, but you, there's this underlying tension you are about to do. One of the things you love doing more than anything else in as part of your job. So there's the excitement of it and the joy of it, but there's always this gentle underlying tone of gravitas of just how serious it is. What we are doing. So there will be plenty of laughter, plenty of joy, but you never really take your eye off the task in hand. And that's how it feels as you go to take your seats on the judging [00:09:00] panel. So the most important thing, I think, anyway, and I was chair of qualifications and awards for the BIPP for a number of years, is that the whole room, everybody there is acting as a team. If you are not gonna pull as a team, it doesn't work. So there has to be safety, there has to be structure. There has to be a process and all of these things come together to provide a framework in which you assess and create the necessary scores and results for the association, for the photographers, for the contestants. So you take your seats, and typically in a room, there are gonna be five judges at any one time assessing an image. It's typically five. I've seen it done other ways, but a panel of judges is typically five. The reason we have five is at no point do all of the judges agree. [00:10:00] We'll go through this later in more detail, but the idea is that you have enough judges that you can have contention, you can have. Disagreements, but as a panel of judges, you'll come up with a score. So you'll have five judges sitting assessing an image at any one time. To the side of the room, there'll be two more judges typically. Usually we have a pool of seven, five judges working, two judges sitting out every 10 prints or 10 minutes or whatever the chair decides. They'll we'll rotate along one, so we'll all move along one seat and one of the spare judges will come in and sit on the end and one of the existing judges will step off. And we do that all day, just rotating along so that everybody judges, broadly speaking, the same number of images. Now, of course there is a degree of specialism in the room. If a panel has been well selected, there'll be specialists in each of the categories, but you can't have, let's say there's 15 categories. You [00:11:00] can't have five specialist judges per category. That's simply impractical. Um, you know, having, what's that, 75 judges in a room, just so that you can get through the 15 categories is. A logistics task, a cost. Even just having a room that big, full of judges doesn't work. So every judge is expected to be reasonably multi-talented, even if you don't shoot, for instance, landscapes. You have to have a working knowledge of what's required of a great landscape. Because our job as a panel isn't that each of us will spot all of the same characteristics in an image, all of the same defects, all of the same qualities. Each judge has been picked to bring their own. Sort of viewpoint, if you like, to the image. Some judges are super technical, some judges, it's all about the atmosphere. Some judges, it's all about the printing and there's every bit of image production is [00:12:00] covered by each of the individual specialisms of the judges. And so while there is a degree of specialism, there will be a landscape. Specialist in the room or someone who works in landscape, there will be plenty of portrait photographers, wedding photographers, commercial photographers. The idea is from those seven, we can cover all of those bases. So we have seven judges all at fellowship level, all highly skilled, all experienced. And then there's the chair. Now the chair's role is not to affect the actual score. The chair's role is to make sure the judges have considered everything that they should be considering. That's the Chair's job, is to make sure the judges stay fresh, keep an eye on the scores, keep an eye on the throughput. Make sure that every image and every author are given a. The time and consideration that they are due. What do I mean by that? Well, I just mean the photographers spent a lot of time and effort and [00:13:00] finance putting this print in front of us, and so it's really important that we as judges give it due consideration. The chair, that's their role is to make sure that's what really happens. So the process is pretty simple, really. We will take our seats as a panel of judges and when we are settled. The chair will ask for the print, one of the print handlers. There's normally a couple of print handlers in the room, one to put the image on, one to take the image off. The print handler will take the first image or the next image off the pile and place it in front of us on the light box. They will then check the print to make sure there's no visible or obvious dust marks, um, or anything, and give with an air blower or with the back of a a handling glove, or very gently take any dust spots away. They will then step back. Now, the way the judges are set, there are five seats in a gentle arc, usually around the light [00:14:00] box. The outer two judges, judges one and five will step into the light box and examine or interrogate the print carefully. They will take as much time as they need to ascertain what they believe the score for that image should be. They will then take their seats. The next two judges in, so let's say Judge two and four, they will step in to interrogate the print and do exactly the same thing. When they're ready, they'll step back and sit down. And then the middle judge, the final judge in seat three, they will step up and interrogate the print. And the reason we do it that way is that everybody gets to see the print thoroughly. Everybody gets to spend enough time. Examining the print. And at that point, when we all sit down, we all enter our scores onto whatever the system is we're using either using iPads or keypads. There's all sorts of ways of doing it, but what's really important is we do all of this in total silence and we don't really do it because we need to be able to [00:15:00] concentrate. Though that has happened, sort of distracting noises can play havoc. Um, we really do it so that we are not influencing any other judge. So there's no, oh, this is rubbish, or, oh, this is amazing. Or any of this stuff, because the idea is that each judge will come to their own independent score. We enter them, and then there's a process as to what happens next. So that's the process. If at some point a single judge when the image appears, says, I can't judge this for whatever reason, usually it's because they've seen the image before. I mean, there's one this week where I hadn't directly influenced the image. But the author had shown me how they'd done it, so they'd stepped me through the Photoshopping, the construction, the shooting, everything about the image. I knew the image really well, and so when the image appeared on the light box, I knew while I could judge it, it wasn't fair to the author or to the other [00:16:00] competitors that I should. So I raised my hand, checked in with the chair, chair, asked me what I wanted. I said, I need to step off this. I'm too familiar with the work for me to give this a cold read, an objective read. So I if, if possible, if there's another judge, could they just step in and score this one image for me? And that means it's fair for all of the contestants. So that's that bit of process when we come to our score. Let's assume the score's fine. Let's assume, I dunno, it gets an 82, which is usually a merit or a bronze, whatever the system is. The chair will log that, she'll say that image scored 82, which is the average of all five of us. She'll then check in with the scores and the panel of judges. He or she rather, uh, they, so they will look at us and go, are you all happy with that result? That's really important. Are you all happy? Would that result? Because that's the opportunity as judges for one of us, if we're not comfortable that the image is scored where we think it probably should. And [00:17:00] remember with five of you, if the score isn't what you think, you could be the one who's not got your eye in or you haven't spotted something, it might well be you, but it's your job as a judge to make sure if there's any doubt in your mind about the scoring of an image that. You ask for it to be assessed again, for there to be discussion for the team to do its job because it might be that the other members of the panel haven't seen something that you have or you haven't seen something that they have, that both of those can be true. So it's really important that you have a process and you have a strict process. And this is how it works. So the chair will say you are happy. One of the judges may say. No, I'm not happy or may say I would like to challenge that or may simply say, I think this warrants a discussion. I'm gonna start it off. And then there's a process for doing that. [00:18:00] So the judge who raises the challenge will start the dialogue and they'll start in whichever direction it is that they think the scoring is not quite right. They will start the dialogue that way. So let's say the score, the judge who's raising a challenge says the score feels a little low. What happens then is raise a challenge and that judge will discuss the image or talk to the image in a way that is positive and trying to raise the score. And they're gonna do that by drawing attention to the qualities that they feel the image has, that maybe they're worried the other judges haven't seen when they're done, the next judge depends, depending on the chair and how you do it. The next judge will take their turn and he goes all the way around with every judge having their say. And then it comes back to the originating judge who has the right of a rebuttal, which simply means to answer back. So depending on how the [00:19:00] dialogue has gone it may be that you say thank you to all of the judges. I'm glad you saw my point. It would be great if we could give this the score that I think this deserves. Similarly, you occasionally, and I did do one of these where I raised a challenge, um, where I felt an image hadn't scored, or the judges hadn't seen something that maybe I had seen in the image, and then very quickly realized that four judges had seen a defect that I hadn't. And so my challenge, it was not, it's never a waste of a challenge. It's never ever a waste because it's really important that every image is given the consideration it deserves. But at the end of the challenge that I raised, the scoring stayed exactly the same. I stayed, I said thank you to all of the judges for showing me some stuff that I hadn't noticed. And then we moved on. More often than not, the scores move as the judges say, oh, do you know what, you're right, there is something in this. Or, no, you're right. We've overinflated this because we saw things, but we missed these technical defects. It's those kinds of conversations. So that's a, a chair, that's a, a judge's [00:20:00] challenge. Yeah, this process also kicks in if there's a very wide score difference between the judge's scores, same process, but this time there's no rebuttal. Every judge simply gives their view starting with the highest judge and then working anywhere on the panel. Um, and then there's a rare one, which does happen which is a chair's challenge, and the chair has the right in, at least in the competitions that I judge, the chair has the right to say to the panel of judges. Could you just give this another consideration? I think there might be things you've missed or that feels like you're getting a little bit steady in your scoring. 'cause they, the chair of course, has got a log of all the scores and can see whether, you know, you're settling into like a 78, 79 or one judge is constantly outta kilter. The chair can see everything and so your job as the chair is to just, okay guys, listen, I think this image that you've just assessed. Possibly there's some things one way or the [00:21:00] other that you might need to take into consideration. It doesn't feel like you have. I'd like you to discuss this image and then just do a rescore. So those are the, those are the mechanisms. So in the room you've got five judges plus two judges who are there ready to step in when required either on the rotation or when someone recuses themself and steps out. Usually two print handlers and then usually there's at least one person or maybe more from the association, just doing things like making sure things are outta their boxes, that the scores are recorded on the back of the prints, they go back into boxes, there's no damage because these prints are worth quite a lot of money. And so, there's usually quite a few people in the room, but it's all done in silence and it's all done to this beautiful process of making sure it's organized, it's clear it's transparent, and we're working as one team to assess each image and give it the score that it deserves. so when the print arrives on the box. It has impact. Now, whether you like it or not, [00:22:00] whether you understand it or not, whether you can define it or not, the print has an impact. You're gonna see it, you're gonna react to it. How do you react to it? Is it visceral? Does your heart rate climb? Do you. Do you explore it? Do you want to explore it? Does it tell a clear story? And now is when you are judging a competition, typically the association or the organization who are running the competition will have a clear set of criteria. I mean, broadly speaking, things like lighting, posing layout or composition storytelling. Graphic design, print quality, if it's a print competition. These are the kinds of things that, um, we look for. And they're listed out in the competition guides that the entrant, the author will have known those when they submitted their print. And the judges know them when we're assessing them, so they're kind of coherent. Whatever it is that the, the entrance were told, that's what we're judging [00:23:00] to the most important. Is the emotional connection or the impact? It's typically called visual impact or just impact. What's really important about that is that it's very obvious, I think, to break images down into these constructed elements like complimentary colors or tonal range or centers of interest, but they don't really do anything except create. Your emotional reaction to the picture. Now, we do use language around these to assess the image, but what we're actually looking for is emotional impact. Pictures tell stories. Stories invoke emotions. It's the emotions we're really looking for. But the trick when you are judging is you start with the initial impact. Then you go in and you in real tiny detail, look at the image. Explore it, interrogate it, [00:24:00] enjoy it, maybe don't enjoy it. And you look at it in all of the different categories or different areas, criteria that you are, that the judges that the organization have set out. And then really, although it never gets listed twice, it should do, impact should also be listed as the last thing you look at as well. Because here's the process. You look at the image. There's an impact. You then in detail investigate, interrogate, enjoy the image. And then at the very end you ask yourself, what impact does it still have? And that's really important because the difference between those two gives you an idea of how much or how well the image is scoring in all of the other areas. If an image has massive impact when you, let's put 'em on the light box, and then you explore it and you [00:25:00] enjoy it, and you look at it under the light, and then at the end of it you're still feeling the same thing you did when it came on the light box, that's a pretty good indicator that all the criteria were met. If on the other hand, as you've explored the image, you've realized. There are errors in the production, or you can see Photoshopping problems or blown highlights or blocked blacks, or things are blurred where they should be sharp or you name it. It's these kinds of things. You know, the printing has got banding in the sky, which is a defect. You see dust spots from a camera sensor. These gradually whittle away your impact score because you go back to the end and you ask, what impact does the image now have? And I've heard judges use terms like at the end of the process, I thought that was gonna be amazing when it first arrived on the light box. I just loved the look of it from a distance, but when I stepped in, there were just too many things that [00:26:00] weren't quite right. And at the end of it, I just felt some would, sometimes I've heard the word disappointed you. So that's certainly how I feel. When an image has this beautiful impact and the hair stand up on the back of your neck and you just think, I cannot wait to step in and explore this image in detail. 'cause I tell you one thing, most authors don't own a light box. When you see a print on a beautiful light box, the, there's something about the quality. The way the print ESS is you actually get to see what a print should look like. So when you step in, you are really excited to see it. And if at the end of that process you're slightly disappointed because you found defects in the printing or problems with the focusing or Photoshop or whatever it is. You really are genuinely disappointed. So that's how you approach it. You approach it from this standpoint of a very emotional, a very emotional connection with the image to start with, and then you break [00:27:00] it down into its elements, whatever those elements are for the competition. And then at the end, you ask yourself really, does it still have the impact? I thought it would because if it does, well, in that case, it's done really, really well. one of the things that's really interesting about judging images is we, we draw out, we write out all of these criteria and. Every image has them really. I mean, well, I say that of course every image doesn't have them. If you are, if you're thinking about landscape or a picture of a shampoo bottle, it doesn't have posing, for instance, if that's one of your criteria. But typically there's a standard set of criteria and every image has them layout, color uh, photographic technique, et cetera. So if we look at let's say composition, let's talk about composition. Personally, I like to use the term layout rather than composition because it [00:28:00] feels a little bit more like a verb. You lay the image out, you have all of the bits, you lay them out. I like that because when we are teaching photography when we say to someone, right, what are all of the bits that you have in front of you? How are you gonna lay them out? It feels a lot more, to me, at least more logical than saying, how are you gonna compose the image? Because it allows. I think it allows the photographer to think in terms of each individual component rather than just the whole frame. So we are looking for how the image is constructed. Remember that every photographer really should think about an image. As telling a story, what's the story that you want somebody else? Somebody that you've never met. In this case a judge, but it could be a client or it could just be somebody where your work is being exhibited on a wall. What do you want them to look at? What do you want them to see? Where do you want that eye to go? And there are lots of tricks to [00:29:00] this, and one of them is layout or composition. So we've got through the initial impact, boom. And the excitement. And then you start to think, is the image balanced? I like to think of an image having a center of gravity. Some photographers will use center of interest, which is a slightly different thing, but I think an image has a center of gravity. The component parts of the image create balance. So you can have things right down in the edges of the frame, but you need something to balance it like a seesaw. You can't just. Throw in, throw parts of the puzzle around the frame. So you are looking for where do they land? And of course, as photographers, we talk about thirds, golden ratios, golden spirals, all of these terms. But what we are really looking for is does the image have a natural flow? Does it feel like everything's where it should be? Does your eye go to the bit that the author probably wanted you to look at? Have they been effective in their [00:30:00] storytelling? And by storytelling, I don't necessarily mean storytelling as in photojournalism or narrative rich photography. What I mean is what did they want you to see, and then did you go and see it? Separation? Is the background blurred? And let's say the, the subject is sharp. That's a typical device for making sure you look at the subject. Is the color of the background muted in a way that draws your attention? Again to whatever it is in the foreground. So layouts one of those tools. So we work our way around it and try and figure out does the positioning of all of the elements of the image does their positioning add or distract from the story? We think that author was trying to tell. Let's remember that it's not the judge's job to understand the story. It's the author's job to tell the story in a way that the judges can get it. Too often, you know, when I, when I've judged [00:31:00] a competition, someone will come and find me afterwards and say, did you understand what that was about? I was trying to say this, and it's like, well, I didn't see that, but that's not my fault. You know, it's, it's down to you to lead me pictorially to. Whatever it is you're trying to show. Same with all judges, all viewers, clients. It doesn't really matter. It's the author's job, not the judges. So at the end of that, you then move on to whatever's the next criteria. So you know, you assess these things bit by bit, and by the way, every judge will do it in a slightly different order. There'll be written down in an order. But each judge would approach it in a different manner. For me, typically it's about emotional connection more than anything else, it's about the emotion. I love that genuine, authentic connection of a person in the image. To me, the viewer. I will always go there if, if it's a portrait or a wedding or fashion image, if there's a person in it or a dog, I suppose, [00:32:00] then I will look for that authenticity, that, that visceral, it feels like they're looking at me or I'm having a dialogue with them. That's my particular hot button, but every judge has their room and that's how you approach it. So when it comes to a photograph in the end, you don't really have anything other than light when you think about it, right? That's, you pick up a camera, it's got a sensor, it's got film, it's got a lens on the front, and a shutter stopping light coming, or it goes through the lens, but the, the shutter stops it hitting a sensor. And at some point you commit light to be recorded. And it's the light that describes the image. There's nothing else. It's not something you can touch or hear, it's just light. And of course light is everything. I think, I think the term pho photography or photograph is a mix of a couple of words, and it's a relatively recent idea. I think [00:33:00] it was Victorian and it's, isn't it light and art photographic or photograph, um. So that's what it is. It's capturing light and creating a reaction from it. So the quality of light is possibly the most important thing. There is too much of it, and you're gonna have blown highlights, nasty white patches on your prints, too little of it. You're gonna have no detail in the shadows and a lot of noise or grain, whether it's film or whether it's off your sensor. And then there's the shape of the light. The color of the light, and it doesn't really matter whether it's portrait, wedding, landscape, product, avant garde, it's light that defines things. It's light that can break an image. So with portraiture, for instance, we tend to talk about. Sculpting or dimensionality of light. We tend to talk about the shape of the subject. We talk about flattering light. We talk about hard and soft light, and all of these things [00:34:00] mean something. This isn't the podcast to talk about those in detail, but that's what we're looking for. We are looking for has the light created a sense of shape, a sense of wonder, a sense of narrative. Does the lighting draw your eye towards the subject? And when you get to the subject, is it clear that the lighting is effective and by effective, usually as a portrait photographer anyway. I mean flattering. But you might be doing something with light that's counterintuitive, that's making the subject not flattered. That's maybe it's for a thriller style thing, or maybe it's dark and moody. Harsh, as long as in tune with the story as we are seeing it, then the lighting is assessed in that vein. So we've seen some incredible beauty shots over the past couple of days where the lighting sculpted the face. It had damaged ality, but it was soft. There were no hard shadows, there were no [00:35:00] blown highlights. The skin, it was clear that the texture of the skin, the light, it caught the texture. So we knew exactly what that would be. It had. Captured the shape. So the way the gens or shadows ripple around a body or a face tell you its shape. They haven't destroyed the shape. It's it's catch shape, but it hasn't unnecessarily sculpted scars or birthmarks or spots, you know? And that's how lighting works. So you look for this quality, you look for control, you look for the author, knowing what they're doing. With landscapes, typically it's, it is very rare, in my opinion, for a landscape. To get a good score if it isn't shot at one end of the day or the other. Why? Well, typically, at those points of the day, the light from the sun is almost horizontal. It rakes across the frame, and you get a certain quality to the way the shadows are thrown. The way the [00:36:00] light, sculpts hills, buildings, clouds, leaves, trees, the way it skips off water, whether it's at the beginning of the day or the end of the day. It's quite unusual though we do see them for an amazing photograph of escape to be taken at midday. But you can see how it could be if you have the sun directly overhead, because that has a quality all of its own. And you know, if when an author has gone to the effort of being in the right place to shoot vertical shadows with a direct overhead son, well maybe that's so deliberate that the, the judges will completely appreciate that and understand the story. So it's looking for these things and working out. Has the lighting been effective in telling the story? We think the author was trying to tell? Lighting is at the heart of it. So when we've been through every criteria, whatever they are, lighting, composition, color, narrative, et cetera, et cetera, et cetera, [00:37:00] we've assessed every image, hundreds of them. We've had challenges, we've had conversations. We have a big pile of prints that have made it over the line. To whatever is your particular association scoring, whether it's merit or bronze or whatever. The puzzle isn't quite complete at that stage because there is of course, a slight problem and that problem is time. So if you imagine judging a section of images might take a couple of hours to do 70 prints, 60, 70 prints might take longer than that. In fact, it might take the best part of an afternoon. During that time. There's every chance the scores will wander. And the most obvious time is if a category spans something like a lunch break. We try to make sure categories don't do that. We try to complete categories before going for a break. We always try to be continuous, but [00:38:00] you've still got fatigue. You've got the judges rotating. So all of these things are going on. It sometimes it depends what images come up in what order could conceivably affect the scoring. For instance there's an image that came up this year where I think probably I was the judge that felt the strongest about it. There was something about this particular image that needed talking about, and so when it came up and it was scores that I raised a challenge and my heart rate, the minute the print hit the stand, my heart rate climbed through the roof. It was. Something about it that just connected with me. And then when I explored the image on the lights, on the light box, to me, there was very little that was technically holding it back. There were a couple of bits, but nothing that I felt warranted a lower score. And so I raised a [00:39:00] challenge. I said my point, I went through it in detail. I asked the other judges to consider it. From my viewpoint, they gave their views as to why they hadn't. But each of them understood where I was coming from and unlike the challenge I talked about earlier where no one changed their mind on this one, they did on this one. They also saw things that I saw when we went through it. But at the end of the process, the image was got a higher score, which is great, but. I didn't feel that I could judge the next image fairly because whatever came in, my heart rate was still battering along after seeing this one particular image. And that happens sometimes. It's not common, but I felt I needed to step off the panel before the next image came up. Which I did in work, working with the chair and the team. I stepped off for a couple of prints before stepping back on [00:40:00] just to let my eye settle and let myself get back into the right zone. But during the day, the zone changes. The way you change your perception of the images, as the images come through is so imperceptible, imperceivable, imperceptible. One of those two words is so tiny that you don't notice if there's a slight drift. And so there's every opportunity for an image to score a couple of points lower or a couple of points higher than it possibly could have done. If it had been seen at another point in the day. Maybe it had been, maybe if the image was seen after a series of not so strong images, maybe it would get a higher score. Or of course, the other way round. Maybe after seeing a series of really, really powerful, impactful images that came up, maybe it scored be slightly diminished. Both of those can be true. And so it's really important that we redress that any possible imbalance and every competition I've ever done has a final round. And the [00:41:00] way this is done is that we take the highest scoring images, top five, top 10, depending on the competition, and we line them up. And all of the judges now, not just the judges who are the five on the panel, all seven judges. Get an opportunity to bring each image back onto a light box if they wish, if they haven't seen them already. Because remember, some of those images may not have been assessed by the, well. It cannot have been assessed by all seven of the judges, so there's always gonna be at least two judges who haven't seen that image or seeing it for the first time as a judge. So we bring them back, we look at them, and then we rank them using one of numerous voting mechanisms where we all vote on what we think are the best images and gradually whittle it down until we're left with a ranked order for that category. We have a winner, a second, a third, a fourth, sometimes all the way down to 10 in order, depending on the competition. And that's the fairest way of doing it, because it means, okay, during the judging, [00:42:00] that image got, I dunno, 87. But when we now baseline it against a couple of images that got 90 something, when we now look at it, we realize that that image probably should have got a 90 as well. We're not gonna rescore it, the score stands, but what we are gonna do is put it up into there and vote on it as to whether it actually, even though it got slightly lower, score, is the winning image for the category. And every competition does something similar just to redress any fluctuations to, to flatten out time. It takes time outta the equation because now for that category, all seven judges are judging the winner at the same time, and that's really important. We do that for all the categories, and then at the end of that process, we bring back all of the category winners and we vote on which one of those. Wins the competition. Now, not every competition has an overall winner, but for the one we've just done for the print masters, for the BIPP print masters, there is an overall winner. And so we set them all out [00:43:00] and we vote collectively as a winner on the winner. And then, oh, we rank them 1, 2, 3, 4, or whatever. Um, really we're only picking a winner, but we also have to have some safety nets because what happens if for instance. Somebody unearths a problem with an image. And this has happened, sadly, this has happened a couple of times in my career where a photographer has entered an image that's not compliant with the rules but hasn't declared it. And it's always heartbreaking when it does happen, but we have to have a backup. So we always rank one, two, and three. So that's some backups, and that's the process. That's how we finish everything off. We have finished, we've got all the categories judged, the category winners judged, and then the overall one, two, and three sorted as well. at the end of the process? I can't speak for every judge. I can speak for me, I feel, I think three things. Exhaustion. It's really hard to spend 48 hours or longer [00:44:00] assessing images one by one, by one by one, and making sure that you are present and paying attention to every detail of every image. And you're not doing an author or an image a disservice. You pay each image or you give each image, you pay each image the due attention it deserves. I feel exhilaration. There's something energizing about assessing images like this. I know it's hard to explain, but there's something in the process of being alongside some of the best photographers that you've ever met, some photographers that you admire more than any others, not just as photographers, but as human beings. The nicest people, the smartest people, the most experienced people, the most eloquent people. There's something in that. So there's this [00:45:00] exhilaration. You are exhausted, but there's an exhilaration to it. And then finally, and I don't know if every photographer feels this or every judge feels this, I do. Which is massively insecure, I think. Can't think of the right words for it. There must be one. But I come away, much like when you've been out on the beers and you worry about all the things you've said, it's the same process. There was that image I didn't give enough credit for. There was this image I was too generous on. There were the things I said in a challenge when it gets a little bit argumentative or challenging. 'cause the clues in the title, you know, maybe I pushed too hard, maybe I didn't push hard enough. There are images you've seen that you wished you'd taken and you feel like. I'm not good enough. There's an insecurity to it too, and those are the three things I think as you leave the room, it's truly [00:46:00] energizing. Paradoxically, it's truly exhausting, but it's also a little bit of a head mush in that you do tend to come, or I do tend to come away a little bit insecure about. All the things that have gone on over the two days prior, and I've done this a long time. I've been judging for, I dunno, 15, 16, 17 years. And I've got used to those feelings. I've got used to coming away worrying. I'm used to the sense of being an underachiever, I suppose, and it's a wonderful , set of emotions that I bring home. And every time I judge. I feel better for it. I feel more creative. I feel more driven. I feel more determined. I feel like my eyes have been opened to genres [00:47:00] of photography, for types of imagery, for styles of posing or studio work that I've never necessarily considered, and I absolutely adore it every single second. So at the end of that, I really hope I've described or created a picture of what it's like to be a judge for this one. I haven't tried to explain the things we saw that as photographers as authors, you should think about when you are entering. I'm gonna do that in a separate podcast. I've done so many of those, but this one was specifically like, what does it feel like to be a judge? Why do we do it? I mean, we do it for a million reasons. Mostly we do it because people helped us and it's our turn to help them. But every photographer has a different reason for doing it. It's the most joyful process. It's the most inspiring process and I hope you've got a little bit of that from the podcast. So [00:48:00] on that happy note, I'm gonna wrap up and I'm gonna go and finish my glass of whiskey which I'm quite excited about if I'm honest. 'cause I did, it's been sitting here beside me for an hour and I haven't drunk any of it. I do hope you're all doing well. I know winter is sort of clattering towards us and the evenings are getting darker, at least for my listeners in the north and the hemisphere. Don't forget. If you want more information on portrait photography or our workshops we've announced all of the upcoming dates or the next set of upcoming dates. Please head across to mastering portrait photography.com and go to the workshop section. I love our workshops and we've met so many. Just lovely people who've come to our studio. And we've loved being alongside them, talking with them, hopefully giving a bit of inspiration, certainly taking a little bit of inspiration, if I'm honest, because everyone turns up with ideas and conversations. Uh, we would love to see you there. The workshops are all are all there on the website and the workshop section. You can also, if you wish, buy a signed copy of the book from mastering portrait photography.com. Again, just go to the [00:49:00] shop and you'll see it there on the top. Amazon has them for sale too. It is great. Amazon typically sells them for less than we do, but we have a fixed price. We have to buy them from the wholesaler at a particular price, whereas Amazon can buy many, many more than we can, so they get a better deal if I'm honest. However, if you want my paw print in there, then you can order it from us and it's supports a photographer and it's really lovely to hear from you. When you do, uh, one thing, I'd love to ask anyone who has bought the updated edition of the book, if you are an Amazon customer. Please could you go on to amazon.com and leave us a review? It's really powerful when you do that, as long as it's a good review. If it's a rubbish review, just email me and tell me what I could have done differently, and I'll email you back and tell you, tell you why I didn't. But if it's a half decent review, a nice review. Please head over to Amazon. Look for mastering portrait photography, the new version of the book, and leave us a review. It's really important particularly in the first couple of [00:50:00] weeks that it's been on sale. Uh, it would be really, really helpful if you did that. And on that happy note, I wish you all well. I've grabbed my glass of whiskey and I'm gonna wrap up and whatever else you do. Until next time, be kind to yourself. Take care.   

In this monthly conversation series Grant Scott speaks with editor, writer and curator of photography Bill Shapiro. In an informal conversation each month Grant and Bill comment on the photographic environment as they see it. This month they throw quotes from famous photographers at each other and reflect on the meanings of those quotes. Bill Shapiro Bill Shapiro served as the Editor-in-Chief of LIFE, the legendary photo magazine; LIFE's relaunch in 2004 was the largest in Time Inc. history. Later, he was the founding Editor-in-Chief of LIFE.com, which won the 2011 National Magazine Award for digital photography. Shapiro is the author of several books, among them Gus & Me, a children's book he co-wrote with Rolling Stones guitarist Keith Richards and, What We Keep, which looks at the objects in our life that hold the most emotional significance. A fine-art photography curator for New York galleries and a consultant to photographers, Shapiro is also a Contributing Editor to the Leica Conversations series. He has written about photography for the New York Times Magazine, Vanity Fair, the Atlantic, Vogue, and Esquire, among others. Every Friday — more or less — he posts about under-the-radar photographers on his Instagram feed, where he's @billshapiro. Dr.Grant Scott After fifteen years art directing photography books and magazines such as Elle and Tatler, Scott began to work as a photographer for a number of advertising and editorial clients in 2000. Alongside his photographic career Scott has art directed numerous advertising campaigns, worked as a creative director at Sotheby's, art directed foto8magazine, founded his own photographic gallery, edited Professional Photographer magazine and launched his own title for photographers and filmmakers Hungry Eye. He founded the United Nations of Photography in 2012, and is now a Senior Lecturer and Subject Co-ordinator: Photography at Oxford Brookes University, Oxford, and a BBC Radio contributor. Scott is the author of Professional Photography: The New Global Landscape Explained (Routledge 2014), The Essential Student Guide to Professional Photography (Routledge 2015), New Ways of Seeing: The Democratic Language of Photography (Routledge 2019), and What Does Photography Mean To You? (Bluecoat Press 2020). His photography has been published in At Home With The Makers of Style (Thames & Hudson 2006) and Crash Happy: A Night at The Bangers (Cafe Royal Books 2012). His film Do Not Bend: The Photographic Life of Bill Jay was premiered in 2018. Scott's next book is Inside Vogue House: One building, seven magazines, sixty years of stories, Orphans Publishing, is on sale now wherever you buy your books. © Grant Scott 2025

If your bookings come in waves — busy one month, crickets the next — this episode is your wake-up call.In this power-packed conversation, Jeanine McLeod, Steve Saporito, and Jonathan Ryle break down exactly what your marketing mix should look like as a professional photographer in 2025. From phone calls that lead to instant rebookings to the referral systems and social media strategies that actually drive revenue, this is your blueprint for consistent, sustainable bookings — without burning out or relying on just one source of leads.Whether you're shooting solo or running a full studio, this episode will help you fill your calendar, strengthen client loyalty, and finally end the feast-or-famine cycle.Key HighlightsThe #1 mistake photographers make that keeps them stuck in the “busy or broke” cycle.How to build a marketing mix that doesn't collapse when Facebook ads slow down.Why loving on your existing clients will always outperform chasing new leads.Jeanine's daily 2-hour marketing routine that keeps her studio fully booked.The real secret to referrals: how to create experiences clients want to share.Steve's easy win strategy for confident selling and quick rebookings.How to balance organic and paid marketing for long-term success.The mindset shift that transforms leads into loyal, high-value clients.Listen if you want to...Build a steady stream of clients without burnout.Learn how to turn existing clients into repeat bookings and referral machines.Create a marketing system that works even when you're busy shooting.Join the Difference Maker Revolution!Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:Generate highly targeted leads.Increase conversions with ideal clients.Build long-term client relationships.Create consistent, predictable revenue.This show is hosted by industry experts:Steve Saporito: Serial portrait studio owner and photography educator.Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.Jonathan Ryle: Photography marketing funnel specialist.Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.Tune In for Real-World StrategiesGain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

Join the Imagen Community on Facebook to continue the discussions between episodes.Ready for a creative jumpstart in your photography workflow? Discover why portrait photographer Meg Loeks swears by analog planning, how she carves out time for creative exploration, and the secrets behind her unique painterly images. Plus, why sometimes less is actually more.Meg Loeks is a portrait photographer based in Michigan's Upper Peninsula. Inspired by motherhood, rural life, and memory, her work embraces the beauty and imperfection of domesticity, using color and nostalgia to balance tradition with individuality. A teacher and international workshop leader, she also serves as an ambassador for Imagen, Sigma, Profoto, and Lightroom, and volunteers with The Gold Hope Project, offering portraits to families facing pediatric cancer.Meg shares how her process evolved from lifestyle to intentional portraiture, reveals the surprising benefits of using a physical planner, and discusses the power of well-crafted routines. She opens up about batching, culling, editing, and how “creative play dates” keep her inspired and her photography fresh, even in the busiest seasons. Whether you're struggling to organize shoots, searching for your signature color palette, or longing for a better editing workflow, this conversation is packed with honest tips and relatable solutions.“There's something to be said about physically writing things out… It's also super satisfying to cross things off once you've accomplished something.” - Meg LoeksResourcesGolden Coil PlannersAdobe StockRadiolabMeg Loeks on Instagram @meg_nloWhy You Should ListenGet practical advice to simplify photography business organization and scheduling.Find new inspiration for client work and personal projects with creative “play day” ideas.Learn clear techniques for developing and communicating your signature style.Hear how Meg blends family life with a thriving photography business.Discover the real-life workflow tweaks that can help you save time and boost creativity, no matter your specialty.Tune in to boost your photography workflow with hands-on strategies and fresh inspiration from Meg Loeks!(00:00) - 71 (02:20) - The Importance of a Physical Planner (09:08) - Workflow and Time Management (15:48) - Creative Play and Experimentation (20:03) - Pre-Shoot Preparation Tips (21:35) - Improving Workflow Efficiency (23:11) - Composite Photography Techniques (29:14) - Embracing Color in Photography

Tired of scrambling for new leads every month? In this episode of The Difference Maker Revolution Podcast, Steve, Ronan, Jeanine, and Jonathan reveal practical, proven ways to fill your calendar fast — using the clients you already have.From creating loyal “clients for life” to mastering the art of the personal phone call, this conversation is packed with real-world strategies to increase your bookings, strengthen relationships, and boost profits — all without spending a cent on ads.If you've ever thought, “I need more clients,” this episode will make you think again.Key HighlightsWhy your best future clients are your past clients — and how to re-engage them authentically.The one phone call that can turn an empty slot into a booked session (no awkward sales pitch required).How to use birthdays, milestones, and “reasons to call” to drive repeat business.What to say when you pick up the phone — Jeanine shares her exact conversation script.Steve's secret to filling cancellations fast with his simple “standby list” method.Networking that actually works: how to connect with people who want to refer you (without sounding desperate).Jonathan's quick-fire ad strategy for photographers who need bookings this week.Listen if you want to…Stop chasing cold leads and start cultivating loyal clients.Learn how to grow your studio from repeat and referral business.Fill your calendar fast — even when cancellations hit.Join the Difference Maker Revolution!Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:Generate highly targeted leads.Increase conversions with ideal clients.Build long-term client relationships.Create consistent, predictable revenue.This show is hosted by industry experts:Steve Saporito: Serial portrait studio owner and photography educator.Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.Jonathan Ryle: Photography marketing funnel specialist.Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.Tune In for Real-World StrategiesGain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

Feeling overwhelmed by things you can't change?As photographers and business owners, it's easy to spiral when ad costs rise, social media is noisy, or outside drama creeps in. But the truth is, success comes from focusing on what you can control.In this episode of the Difference Maker Revolution Podcast, Jonathan, Ronan, and Jeanine share powerful strategies to protect your mindset, cut out distractions, and take responsibility for what really drives your photography business forward.What You'll Learn in Episode 145:Why obsessing over the news, politics, or competitors is draining your energy and how to stop.Simple systems to stay productive and avoid social media doom-scrolling.How to shift from “woe is me” to problem-solving mode when challenges hit your business.The role of mindset, gratitude, and meditation in staying grounded.Why keeping an open mind is essential for growth in photography and beyond.The one-liner that will change the way you approach your day: “You can control what you consume.”If you're ready to stop being pulled off course by things outside your control and start focusing on the actions that truly move your photography business forward, this episode is a must-listen.Join the Difference Maker Revolution!Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:Generate highly targeted leads.Increase conversions with ideal clients.Build long-term client relationships.Create consistent, predictable revenue.This show is hosted by industry experts:Steve Saporito: Serial portrait studio owner and photography educator.Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.Jonathan Ryle: Photography marketing funnel specialist.Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.Tune In for Real-World StrategiesGain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

Join the Imagen Community on Facebook to continue the discussions between episodes.Ready to rethink your photography workflow? Whether you're passionate about crafting conceptual images or streamlining your edits, this episode of Workflows offers a fresh look at how photographers manage their files, from camera to cloud.Aaron Nace is the founder of PHLEARN - an online education platform for photographers and digital artists. Through his love of teaching, he has reached millions of people via YouTube , where you can catch weekly free videos teaching photography, retouching, compositing and more.Aaron shares his personal approach to photography, compares shooting in RAW versus JPEG, and reveals why he swears by cloud storage for his entire creative process. Discover the pros, the pitfalls, and the best practices you can implement right away to gain more time for what you love: making photos.“You capture as much information as possible as the camera can possibly capture, and then you can decide later what to do with that information.” - Aaron NaceResourcesDropboxGoogle DriveProton DriveWhy You Should ListenLearn how industry pros streamline and safeguard their photography files.Decide whether RAW or JPEG fits best into your workflow, backed by real-world experience.Get actionable strategies for storage and organization that will reduce clutter and stress.Discover how to collaborate seamlessly with remote editors or team members.Gain insight on embracing a minimalist approach for more freedom and less distraction.Subscribe to Workflows and never miss an episode packed with tips for editing, organizing, and delivering exceptional imagery with less hassle.(00:00) - Aaron Nace (01:42) - RAW vs JPEG Debate (05:55) - Black and White Photography Insights (10:44) - AI in Photo Editing (12:33) - Cloud Storage for Photographers (20:13) - Managing Local and Cloud Storage with Dropbox (20:55) - Organizing Files for Efficient Storage (22:33) - Challenges with Lightroom Catalogs (25:06) - A Minimalist Approach to Digital Storage (29:09) - Choosing the Right Cloud Storage Solution

In episode 388 UNP founder and curator Grant Scott is in his shed reflecting on the big and small things that impact on the everyday engagement we all have with photography. https://www.artsy.net/article/addicted-art-gallery-markus-klinko-lady-gaga-hello-kitty Dr.Grant Scott After fifteen years art directing photography books and magazines such as Elle and Tatler, Scott began to work as a photographer for a number of advertising and editorial clients in 2000. Alongside his photographic career Scott has art directed numerous advertising campaigns, worked as a creative director at Sotheby's, art directed foto8magazine, founded his own photographic gallery, edited Professional Photographer magazine and launched his own title for photographers and filmmakers Hungry Eye. He founded the United Nations of Photography in 2012, and is now a Senior Lecturer and Subject Co-ordinator: Photography at Oxford Brookes University, Oxford, and a BBC Radio contributor. Scott is the author of Professional Photography: The New Global Landscape Explained (Routledge 2014), The Essential Student Guide to Professional Photography (Routledge 2015), New Ways of Seeing: The Democratic Language of Photography (Routledge 2019), and What Does Photography Mean To You? (Bluecoat Press 2020). His photography has been published in At Home With The Makers of Style (Thames & Hudson 2006) and Crash Happy: A Night at The Bangers (Cafe Royal Books 2012). His film Do Not Bend: The Photographic Life of Bill Jay was premiered in 2018. Scott's book Inside Vogue House: One building, seven magazines, sixty years of stories, Orphans Publishing, is now on sale. https://www.eventbrite.co.uk/e/a-photographic-live-live-2025-tickets-1693780716719?aff=oddtdtcreator © Grant Scott 2025

Are you measuring your success by someone else's numbers?Too many photographers fall into the comparison trap: chasing averages, sales, and trends that don't reflect what they actually want from their business. In this episode of the Difference Maker Revolution Podcast, Jonathan, Ronan, and Jeanine reveal the real “secret sauce” to defining success on your own terms.If you've ever wondered why your business feels out of alignment or why chasing other photographers' results leaves you frustrated, this conversation is for you.Episode Highlights:Why average sales numbers don't tell the whole story (and what you should measure instead).How to create a 5-year vision for your photography business that matches your lifestyle goals.The crucial difference between your what, how, and WHY and why money alone isn't enough to sustain success.Practical steps to break big goals into achievable actions using the “12-week year” system.The role of accountability and community in keeping you on track and motivated.Whether you dream of scaling your studio or simply creating more freedom and fulfillment, this episode will help you redefine success and design a photography business that truly works for you.Join the Difference Maker Revolution!Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:Generate highly targeted leads.Increase conversions with ideal clients.Build long-term client relationships.Create consistent, predictable revenue.This show is hosted by industry experts:Steve Saporito: Serial portrait studio owner and photography educator.Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.Jonathan Ryle: Photography marketing funnel specialist.Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.Tune In for Real-World StrategiesGain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

AI isn't coming for photography—it's already here. And if your business is built on impressing other photographers instead of serving clients, you could be in serious trouble. In this thought-provoking episode, Ronan, Steve, Jeanine, and Jonathan pull no punches as they explore why being a “photographer's photographer” is no longer enough—and what you must do to survive and thrive in the age of AI.What you'll learn in this episode:Why clients don't care about your technical perfection—and what they do care about.The story of Taylor Swift's engagement photos and what it reveals about emotion vs. technique.How photographers accidentally create emotional impact (and how to do it intentionally).Why AI will replace technical photography—but can never replace human connection.How to future-proof your business by delivering experiences, not just images.If you're relying on style, gear, or awards to set yourself apart, this episode is your wake-up call. The photographers who win in the AI era will be the ones who create meaning, connection, and forever memories for their clients.

Thanks again for joining us. Today we chat with Cameron Scott who joins us from his native city of Johannesburg. Cameron is a professional photographer, a life-long wildlife lover and owner of Royal Ngala Safaris in South Africa. He charms us off the bat with his straight-talking recount of his first love: Africa's nature. We learn about the Big 5, running with gorillas, travelling hundreds of miles for a shrew, a camp-site scare with a lion, sleeping in trees and walking with bull elephants. We are treated to a story about Cam's life-altering moment with a lion hunting episode, the importance of not sweating the small stuff and the magic of watching people experience facing the majesty of wild animals for the first time. All of this from the home of human kind. Episodes mentioned: Ep: Bruno D'Amicis (ep63) , Julie Church (ep94), Elisabetta Tosoni (ep96), Julie church, David Salmoni (ep213), Dr. Rudy Schild and the Astronaut-Elephant Story (ep 186 & 217) Cameron, ·       Royal Ngala website: https://www.royalngala.com/, IG: @royalngala, FB:RoyalNgalaSafaris ·       IG: @camscott_wild ·       FB: @CamScottWild To give to the Behind Greatness podcast, please visit here: https://behindgreatness.org. As a charity, tax receipts are issued to donors

Join the Imagen Community on Facebook to continue the discussions between episodes.When you run a photography studio with your partner, it can be a balancing act between creative vision, business management, and just keeping your sanity. On this episode Scott sits down with Lori and Jeff Poole to unpack how they built multiple successful photography businesses under one roof (while still being married to each other).Jeff and Lori Poole, owners of IndigoSilver Studio in Wilmington, North Carolina, specialize in boutique boudoir portraiture and wedding photography. With over 15 years of experience, they also run Photo Insight, an educational platform for photographers. Through their coaching programs, they help fellow photographers adapt to industry changes and run successful, profitable studios.Lori and Jeff share how they divided responsibilities, streamlined their processes with automation, created a welcoming studio environment (with sets they built themselves), and keep workflows moving even with a preschooler at home. From their strategies for lead generation to same-day IPS sessions, you'll discover tactics you can actually use to grow your photography business, without burning out.“We really rely on automations to save us our time. Our studio is still, 15 years later, just the two of us.” – Lori PooleResourcesMy Photo InsightFundy DesignerSocial Templates Co (episode 34)Why You Should ListenGet real, practical advice on how to run multiple photography businesses from one space.Learn automation tips that keep you shooting, even with a packed schedule or a young family at home.Discover ways to keep your business organized and your brand consistent, even as you grow.Uncover the secret to same-day editing and album sales, no more endless back and forth!Pick up unique insights into handling privacy, social media, and the ever-changing demands of photography clients.Ready to upgrade your photography workflow? Tune in to Workflows now for an honest, actionable look behind the scenes of a thriving photography business. Don't just shoot, run your studio smarter!(00:00) - 69 (01:20) - Balancing Roles in the Photography Business (05:41) - Studio Space and Workflow Management (11:24) - Automation in Lead Generation (16:42) - Personal Touch in Automated Responses (25:30) - Client Engagement and Travel Considerations (28:02) - Navigating Local Beaches and Travel Tips (30:59) - Enhancing Client Experience with Automated Emails (31:57) - Day of the Session: Hair, Makeup, and Outfits (33:59) - Capturing the Perfect Shot: Client Comfort and Preferences (36:17) - Efficient Image Processing and Same-Day Turnaround (38:59) - Streamlining Album Design and Sales (43:14) - Challenges and Improvements in Social Media Marketing

Is hiding your prices killing your sales—and your reputation? In this episode, Ronan, Steve, Jeanine, and Jonathan tackle one of the trickiest (and most misunderstood) parts of running a photography business: when and how to talk about money with clients.Spoiler: most photographers get this wrong—and it leaves clients feeling icky, burned, and never coming back.What you'll learn in this episode:Why “bait and switch” pricing destroys trust (and how to avoid it).The real reason clients experience sticker shock—and how to prevent it.Why putting prices on your website can cost you dream clients.How to align pricing conversations with value and emotion, not just numbers.The simple shifts that turn awkward money talks into loyal, returning clients.If you've ever struggled with when to reveal your prices—or worried about sounding too pushy—this episode will give you the clarity and confidence you need to sell with integrity (and without the ick).

Are you unknowingly holding your photography business back by cutting the wrong corners? In this lively, no-nonsense conversation, Ronan, Steve, Jeanine, and Jonathan dig into why so many photographers sabotage their success by skimping on the very tools and investments that could transform their business.This episode will challenge the way you think about money, mindset, and what really matters when running a profitable studio.✨ What you'll learn in this episode:Why “saving” on software and tools is actually costing you thousands in lost sales.The hidden cost of clinging to outdated gear, displays, and even business cards.How scarcity mindset keeps photographers stuck—and what to do instead.Why clients don't care about your latest camera, but do care about their experience.Smart ways to invest in what really grows your business (and what you can cut without guilt).If you've ever hesitated to spend on your business—or wondered why some photographers thrive while others struggle—this episode will give you the wake-up call (and practical insights) you need.

Most guys kill their online chances with bad photos. Learn why hiring a pro matters, how to prep for a shoot, and how to get solid shots on your own. You'll see what makes the best headshots, body shots and passion shots so your profile attracts girls instead of turning them off.MORE RESOURCES1-on-1 Coaching: www.TrippAdviceCoaching.comHOOKED Video Masterclass: www.GetHerHooked.comGet my book, Magnetic: http://trippadvice.com/bookSend me an email: tripp@trippadvice.comSEE WHAT I'M UP TOTikTok: @TrippAdviceInstagram: @TrippAdviceAdvertising Inquiries: https://redcircle.com/brands

Join the Imagen Community on Facebook to continue the discussions between episodes.In this episode of Workflows, Scott Wyden Kivowitz welcomes wedding photographer Miles Witt Boyer, who shares behind-the-scenes stories, his approach to building lasting relationships with clients and vendors, and practical tips for optimizing every stage of the photography workflow.Miles Witt Boyer is an international wedding and portrait photographer, educator, and founder of The Photographic Collective. Recognized for his cinematic storytelling and deep human connection, his work has spanned nearly 40 states and countries. A former professor, marketing consultant, and mentor, he is also a husband and father of two sons.You'll learn how Miles shifted from reactive to proactive service in wedding photography, the secret sauce behind his client prep, and how AI editing tools like Imagen allow him to focus on what matters most, artistic quality and meaningful moments. Not only does he reveal workflow wins, but he also gets honest about challenges like diversifying client leads and building resilient business strategies.“If we want to give our clientele a level of service that is much higher than what's expected, and then by doing that, want to be able to charge considerably more than what is average, that has to start early.” — Miles Witt BoyerResourcesIconic AI ProfilePic-TimeB&H's BILD ExpoWhy You Should ListenGain real-world strategies for improving your wedding photography workflow from a seasoned pro.Hear how top photographers are using AI tools like Imagen to save time and focus on creativity.Get tips on building trust with clients and collaborating with vendors for unforgettable wedding days.Learn honest approaches to overcoming business challenges in today's competitive photography market.Discover why a proactive workflow pays off, for your art, your clients, and your sanity.Don't miss this episode if you want to sharpen your photography workflow, spend more time behind the camera, and serve your clients better. Subscribe to Workflows wherever you listen and visit workflowspodcast.com for exclusive offers and more resources.(00:00) - 68 (00:25) - Experiences at BILD Expo (04:59) - Special Moments and Challenges (10:05) - Team Integration and Dinner Highlights (11:18) - Upcoming Topics and Workflow Discussion (11:53) - Pre-Production Workflow Enhancements (14:52) - Client and Vendor Collaboration (23:35) - Impact of AI Editing on Workflow (24:47) - The Power of AI in Photography (25:29) - Evolution of Photography Tools (26:23) - Integrating AI with Traditional Editing (28:33) - Real-World Application: New York photowalk (31:22) - The Importance of Adapting to AI (42:29) - Diversifying Client Sources and Revenue Streams (47:38) - Final Thoughts and Advice for Photographers

In this special episode UNP Founder and Curator Grant Scott speaks with documentary photographer Jim Mortram about long form projects, empathy, collaboration, community and social media. Jim Mortram Jim Mortram is a British social documentary photographer and writer, based in Dereham, Norfolk in the East of England. His ongoing project, Small Town Inertia, records the lives of a number of disadvantaged and marginalised people living near to his home, in order to tell stories he believes are under-reported. His photographs and writing are published on his website, and have been published by Café Royal Books in 2013, and in the book Small Town Inertia published by Bluecoat Press in 2017. Small Town Inertia Two will be publisshed in 2025. Mortram began the Small Town Inertia website in 2006 with the “Market Town” stories. Its name is a reference to the market town of Dereham, where he lives, fifteen miles west of the city of Norwich in Norfolk. Through photography, his writing and the subject's own words, Mortram records the lives of the disadvantaged and marginalised, making repeated visits with a number of people living within three miles of his home. Small Town Inertia tells stories of “isolation, poverty, drug abuse, homelessness, self-harm, mental illness, juvenile crime, and epilepsy”, that Mortram believes are otherwise under-reported. Dave Stelfox wrote in The Guardian that “Mortram's rich, black-and-white images possess a timeless quality that invites easy comparison with the classic documentary work of such British photographers as Chris Steele Perkins, Paul Trevor and Chris Killip.” An exhibition of the work titled Small Town Inertia will be shown at the Side Gallery, Newcastle, England, Saturday 12 January 2019 – Sunday 24 March 2019. https://smalltowninertia.co.uk Dr.Grant Scott After fifteen years art directing photography books and magazines such as Elle and Tatler, Scott began to work zas a photographer for a number of advertising and editorial clients in 2000. Alongside his photographic career Scott has art directed numerous advertising campaigns, worked as a creative director at Sotheby's, art directed foto8magazine, founded his own photographic gallery, edited Professional Photographer magazine and launched his own title for photographers and filmmakers Hungry Eye. He founded the United Nations of Photography in 2012, and is now a Senior Lecturer and Subject Co-ordinator: Photography at Oxford Brookes University, Oxford, and a BBC Radio contributor. Scott is the author of Professional Photography: The New Global Landscape Explained (Routledge 2014), The Essential Student Guide to Professional Photography (Routledge 2015), New Ways of Seeing: The Democratic Language of Photography (Routledge 2019), and What Does Photography Mean To You? (Bluecoat Press 2020). His photography has been published in At Home With The Makers of Style (Thames & Hudson 2006) and Crash Happy: A Night at The Bangers (Cafe Royal Books 2012). His film Do Not Bend: The Photographic Life of Bill Jay was premiered in 2018. Scott's book Inside Vogue House: One building, seven magazines, sixty years of stories, Orphans Publishing, is on sale now. Mentioned in this episode: https://gilesduley.com © Grant Scott 2025

“Our photos aren't just images — they're anchors to our stories, our families, and our legacies.”I hope today's conversation inspires you to take steps to safeguard those treasured memories before life's unexpected storms arrive.Krista Kowalczyk was a successful photographer with a thriving family and destination wedding business that served families and couples on vacation in SWFL. But when Hurricane Ian hit, everything came to a halt.After Hurricane Ian devastated her community, she shifted her focus from capturing memories to helping families preserve and protect them.This experience created a new purpose for Krista.She is the author of Beyond the Storm, a heartfelt blend of storytelling and practical guidance on securing meaningful memories before disaster strikes. Her work has been featured on ABC World News with David Muir, The Kelly Clarkson Show, The Weather Channel, and dozens of other media outlets. Through her work, Krista has helped people to rest easy knowing all of their photographs are safe.Check out her book - Beyond the StormHer online course – Save your StoryCruise – The Great Photo Voyage, Group Workshop Connect with Krista:Website - www.thekristak.comInstagram - @the.krista.k YouTube - @the.krista.k CONNECT WITH DEBIDo you feel stuck?  Do you sense it's time for a change, but are unsure where to start or how to move forward? Schedule a clarity call!Free Clarity Call: https://calendly.com/debironca/free-clarity-callWebsite – https://www.debironca.comInstagram - @debironcaEmail – info@debironca.com Check out my online course!Your Story's Changing, Finding Purpose in Life's Transitionshttps://course.sequoiatransitioncoaching.com/8-week-programThe Family Letter by Debi Ronca – International Best Sellerhttps://www.amazon.com/dp/B07SSJFXBD

Every photographer hits a slump. The shoots feel flat, the bookings slow down, and the energy just isn't there. But your mojo isn't gone for good—you just need the right strategies to reignite it.In this episode of the Difference Maker Revolution Podcast, Ronan, Steve, Jeanine, and Jonathan share practical, real-world ways to get your spark back in business and in life, so you can show up as your best self in the studio and with clients.What you'll discover in this episode:Why your personal energy directly impacts your photography business successQuick “power moves” to shake off a creative or business funkHow small daily actions (and easy wins) can rebuild confidence fastThe surprising role of gratitude, meditation, and movement in keeping your edgeWhy surrounding yourself with the right people can make or break your momentumHow celebrating even the tiniest victories keeps you moving forwardPractical routines to protect your mindset and keep the bookings flowingIf you've ever felt stuck, drained, or uninspired behind the camera, this conversation is the reset button you've been waiting for.

Moving your studio to a brand-new city (or even across town) doesn't have to mean starting from scratch. In this episode, the team unpacks how smart photographers turn relocation into a booking-boosting opportunity — instead of a slow, painful restart.In this episode, you'll discover:The 6–8 week marketing window that can have you fully booked before you even unpack.How to use Facebook ads and Google to build demand in your new market before you arrive.Networking hacks to create instant alliances and referral streams.Why being “well-known” might be overrated — and what actually drives bookings.Smart ways to turn your current clients into your biggest cheerleaders (and referrers) in your new location.Crucial zoning, permitting, and “Google listing” tips that can save you costly headaches.If you're a photographer facing a move — or just want a fresh injection of clients — this episode will change the way you think about relocation.Join the Difference Maker Revolution!Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:Generate highly targeted leads.Increase conversions with ideal clients.Build long-term client relationships.Create consistent, predictable revenue.This show is hosted by industry experts:Steve Saporito: Serial portrait studio owner and photography educator.Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.Jonathan Ryle: Photography marketing funnel specialist.Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.Tune In for Real-World StrategiesGain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

Join Greg, UC Davis staff photographer, as he embarks on an 8 a.m. (or rather, 5 a.m.) photoshoot! Get a behind-the-scenes look at being a university photographer, capturing moments around campus and waking up at ungodly hours to get the perfect shot. With a whistle and a witty joke, Greg explains what it means to take professional photos. Series: "UC Davis News" [Arts and Music] [Show ID: 41051]

Join Greg, UC Davis staff photographer, as he embarks on an 8 a.m. (or rather, 5 a.m.) photoshoot! Get a behind-the-scenes look at being a university photographer, capturing moments around campus and waking up at ungodly hours to get the perfect shot. With a whistle and a witty joke, Greg explains what it means to take professional photos. Series: "UC Davis News" [Arts and Music] [Show ID: 41051]

Join the Imagen Community on Facebook to continue the discussions between episodes.We're bringing you a hands-on masterclass for photographers and videographers who want to reclaim their time, streamline their business, and stay ahead of the game. If you're tired of getting lost in endless editing or want to know how pros balance creative quality with growing demands, this episode is for you.John Bunn is a wedding videographer and photographer, and also the host of the How To Film Weddings Podcast. With 19+ years of experience shooting weddings, he began How To Film Weddings in 2018 and has now taught tens of thousands of wedding professionals. John focuses on detailed business strategies, social media growth, and service. John Bunn joins Scott to share his secrets to thriving in today's videography market. With two decades of experience, John opens up about efficient workflows, outsourcing, and practical habits that set great businesses apart. John's worked through every stage, from editing hundreds of events himself to building teams and smart systems. He gives you a peek behind the curtain on using tools like Dropbox, Imagen, outsourcing partners, and even balancing life and admin work as a creative entrepreneur.“To me, if I can shave hours of time off of something, I'm going to do it. I don't find the joy in doing something that's monotonous that could be done with a click of a button.” - John BunnResourcesSmallHD MonitorsDropboxAtomic HabitsWhy You Should ListenDiscover proven workflows to save hours on editing and organization in photography and video.Learn how outsourcing can help you scale your creative business without sacrificing quality.Hear real-life stories from a thriving wedding photographer and filmmaker who's worked over 500 events.Pick up practical advice for balancing admin, creativity, and personal time as your business grows.Get inspired by professional habits and small changes that have a big impact, both in and out of the studio.Don't miss out—tune in to sharpen your photography workflow, find new ways to get your time back, and set yourself up for more creativity and growth in 2025 and beyond!(00:00) - 67 (02:59) - Defining Filmmaker Terminology (05:10) - John's Wedding Filmmaking Journey (06:07) - Outsourcing and Workflow Efficiency (11:25) - Balancing Work and Personal Life (14:03) - Creating Efficient Habits (15:05) - Imagen's Impact on Workflow (17:46) - The Art of Color Grading (18:48) - Challenges in Video vs. Photo (19:29) - Workflow Enhancements for Consistent Quality (24:41) - Pricing and Market Strategies (28:34) - Administrative Struggles and Solutions

What if you could triple your photography studio's sales — without changing your pricing, products, or running a single sales training session? In this episode, Steve pulls back the curtain on a two-day studio visit that transformed a struggling team into a profit-making machine. From removing “sales killers” to reframing client conversations, this is a masterclass in simple shifts that deliver massive results.Whether you're a solo shooter or leading a team, these insights will help you book better clients, boost your averages, and fall back in love with your business.Key Highlights:The hidden “sales killers” on your studio walls — and what to put up instead to instantly raise perceived values.Why your opening lines on calls could be costing you thousands (and the mindset tweak that changes everything).The power of three daily goals — and why “more bookings” isn't a real goal.How a single model call generated €9K before the in-person training even began.From everyone paddling in different directions to rowing together — how role clarity boosts revenue and morale.

In this fourth and final episode of a special four part Summer series Grant Scott reads extracts from his book Inside Vogue House: One Building. Seven Magazines. Sixty Years of Stories. Dr.Grant Scott After fifteen years art directing photography books and magazines such as Elle and Tatler, Scott began to work as a photographer for a number of advertising and editorial clients in 2000. Alongside his photographic career Scott has art directed numerous advertising campaigns, worked as a creative director at Sotheby's, art directed foto8 magazine, founded his own photographic gallery, edited Professional Photographer magazine and launched his own title for photographers and filmmakers Hungry Eye. He founded the United Nations of Photography in 2012, and is now a Senior Lecturer and Subject Co-ordinator: Photography at Oxford Brookes University, Oxford, and a BBC Radio contributor. Scott is the author of Professional Photography: The New Global Landscape Explained (Routledge 2014), The Essential Student Guide to Professional Photography (Routledge 2015), New Ways of Seeing: The Democratic Language of Photography (Routledge 2019), and What Does Photography Mean To You? (Bluecoat Press 2020). His photography has been published in At Home With The Makers of Style (Thames & Hudson 2006) and Crash Happy: A Night at The Bangers (Cafe Royal Books 2012). His film Do Not Bend: The Photographic Life of Bill Jay was premiered in 2018. Scott's book Inside Vogue House: One building. Seven magazines. Sixty Years of Stories is on sale now. © Grant Scott 2025

In this episode of the Camera Shake Podcast, I sit down with legendary portrait photographer Mark Mann—the man trusted to photograph world leaders, cultural icons, and celebrities like Barack Obama, Rihanna, Martin Scorsese, and Bill Murray. We dive into the heart of portrait photography—what makes a great portrait, how to connect quickly with high-profile subjects, and why simplicity is key.Mark reveals how he builds trust, captures raw emotion, and stays grounded—even after photographing presidents. He shares behind-the-scenes stories, technical insights, and his honest take on the current state of photography in a world full of filters and AI.Whether you're an amateur photographer, a professional creative, or just curious about the psychology behind great portraiture, this conversation is packed with insight, humor, and real talk.

It was fun to chat with another California photographer, Jeff Galinovsky, all about the business side of photography. He has been at it since 1988 (yep, with a Minolta Maxxum 7000!) and now runs a thriving business in high-volume sports, senior and family portraits, corporate branding, and events. He's a CPP, Master of Photography, President of the Professional Photographers of Sacramento Valley, and an instructor with McKay Photography Academy.His recent trip with McKay was to Mongolia, and you really want to see the amazing photos on his Facebook page!Jeff and I dig into what it really takes to go full-time in photography—spoiler: it's not about quitting on a whim. He shares how he prepared, got mentoring, leaned on professional organizations, and built a foundation that allowed him to succeed long-term.We also cover:Planning ahead and thinking big-picture for your businessMultiple streams of income vs. specializing (and why both can work)Business basics: legal setup, customer service, target market, marketing, and pricingWhy mentors, community, and continuous learning are game-changers If you want to grow a photography business that lasts for decades, this conversation will give you a roadmap.Find Jeff here:Website: jeffgalinovskyphotography.comEmail: jeff@jeffgalinovskyphotography.comLinkedIn: Jeff GalinovskyConnect with Photography Business Coach Luci Dumas: Website Email: luci@lucidumas.comInstagram FacebookYouTubeNew episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.

In this third episode of a special four part Summer series Grant Scott reads extracts from his book Inside Vogue House: One Building. Seven Magazines. Sixty Years of Stories. Dr.Grant Scott After fifteen years art directing photography books and magazines such as Elle and Tatler, Scott began to work as a photographer for a number of advertising and editorial clients in 2000. Alongside his photographic career Scott has art directed numerous advertising campaigns, worked as a creative director at Sotheby's, art directed foto8 magazine, founded his own photographic gallery, edited Professional Photographer magazine and launched his own title for photographers and filmmakers Hungry Eye. He founded the United Nations of Photography in 2012, and is now a Senior Lecturer and Subject Co-ordinator: Photography at Oxford Brookes University, Oxford, and a BBC Radio contributor. Scott is the author of Professional Photography: The New Global Landscape Explained (Routledge 2014), The Essential Student Guide to Professional Photography (Routledge 2015), New Ways of Seeing: The Democratic Language of Photography (Routledge 2019), and What Does Photography Mean To You? (Bluecoat Press 2020). His photography has been published in At Home With The Makers of Style (Thames & Hudson 2006) and Crash Happy: A Night at The Bangers (Cafe Royal Books 2012). His film Do Not Bend: The Photographic Life of Bill Jay was premiered in 2018. Scott's book Inside Vogue House: One building. Seven magazines. Sixty Years of Stories is on sale now. © Grant Scott 2025

Join the Imagen Community on Facebook to continue the discussions between episodes.Looking for ways to boost your wedding photography business and build lasting relationships with clients and vendors? This episode of Workflows is your backstage pass to creating consistent, memorable experiences that keep clients talking and referrals rolling in.In this episode Scott is joined by New York-based photographer Taylor Isselhard, an expert in building meaningful client experiences and strong vendor relationships within the wedding photography space.Taylor Isselhard is a wedding photographer and business coach based out of Western, New York. He is all about making phenomenal experiences for those he has the honor of serving. He believes in creating a business that's centered on what you value in life. Taylor shares how focusing on consistency isn't just for couples, but it's a win for everyone involved in a wedding day, from vendors to venue staff. Discover actionable strategies for streamlining your client communication, leveraging vendor networking, and optimizing your website's SEO to attract more wedding photography leads. Taylor even opens up about his top challenges with CRM workflows and his honest, ongoing journey to improve them."I want everyone to be on the same page. And I want that type of communication to be consistent from wedding after wedding. So when we're showing up on the wedding day, we're all good to go. We've all communicated." – Taylor IsselhardResourcesThrive Wedding WorkshopThe Wedding Lens Lounge PodcastSEO By JoePic-TimeVoicenotesCastmagicWhy You Should ListenGet actionable tips to create a consistent, high-quality wedding photography experience for couples and vendors alike.Learn Taylor's step-by-step approach for improving vendor relationships and increasing referrals for your photography business.Unlock SEO strategies and practical blogging tips to boost your photography website's Google ranking.Hear about Taylor's real-life struggles with workflow tools, and how he's working to improve efficiency.Perfect for anyone in people photography, whether you're just starting your business, refining your workflow, or searching for community with other photographers.Take your wedding photography workflow from scattered to seamless. Press play on this episode of Workflows and set yourself up for stronger relationships, more referrals, and a growth-focused mindset!(00:00) - (01:11) - Workshop Details (02:24) - Consistency in Client Experience (04:29) - Vendor Collaboration and Communication (10:43) - SEO and Blogging Strategies (16:55) - Exploring WhatsApp Integration for Voice Notes (18:08) - SEO Strategies for Wedding Photographers (19:08) - Creating Effective Blog Posts for Venues (22:52) - Optimizing CRM Workflow with HoneyBook (25:39) - Leveraging AI for Business Efficiency (29:37) - The Power of Networking in Photography (31:30) - Upcoming Workshops and Where to Find More Information

Struggling to get clients over the line? Feeling like you're doing everything right but bookings still aren't flowing? In this game-changing episode, Ronan and Steve dive deep into the one thing most photographers overlook—mindset.Your camera skills aren't the problem. Your portfolio isn't either. The real block? It's how you think.Key Highlights:The surprising role mindset plays in whether clients say yes (or ghost you)How confirmation bias silently sabotages your bookings—and how to flip the scriptReal call breakdown: the sneaky way photographers accidentally talk clients out of buyingWhy “I wouldn't pay that” is killing your sales—and why it doesn't matter what you would payFrom “trying” to “exciting”—a single word shift that helped one photographer 6x her bookings in a weekLearn to see your work through your clients' eyes (spoiler: they're not buying photos)A powerful reframe that makes selling feel like servingThis is the mindset reset you didn't know you needed—but once you hear it, you'll never see your sales process the same again.

In this second of a special four part Summer series Grant Scott reads extracts from his book Inside Vogue House: One Building. Seven Magazines. Sixty Years of Stories. Dr.Grant Scott After fifteen years art directing photography books and magazines such as Elle and Tatler, Scott began to work as a photographer for a number of advertising and editorial clients in 2000. Alongside his photographic career Scott has art directed numerous advertising campaigns, worked as a creative director at Sotheby's, art directed foto8 magazine, founded his own photographic gallery, edited Professional Photographer magazine and launched his own title for photographers and filmmakers Hungry Eye. He founded the United Nations of Photography in 2012, and is now a Senior Lecturer and Subject Co-ordinator: Photography at Oxford Brookes University, Oxford, and a BBC Radio contributor. Scott is the author of Professional Photography: The New Global Landscape Explained (Routledge 2014), The Essential Student Guide to Professional Photography (Routledge 2015), New Ways of Seeing: The Democratic Language of Photography (Routledge 2019), and What Does Photography Mean To You? (Bluecoat Press 2020). His photography has been published in At Home With The Makers of Style (Thames & Hudson 2006) and Crash Happy: A Night at The Bangers (Cafe Royal Books 2012). His film Do Not Bend: The Photographic Life of Bill Jay was premiered in 2018. Scott's book Inside Vogue House: One building. Seven magazines. Sixty Years of Stories is on sale now. © Grant Scott 2025

Are you shooting what you love… or what your clients actually want?In this eye-opening episode, Ronan and Steve dive deep into the Photography Accuracy Report – a game-changing tool that's helping studios boost client satisfaction, skyrocket sales, and eliminate guesswork in the shooting process.Learn how this powerful feedback loop lets you:Track what clients really love (hint: it's not always your “best” shots)Spot patterns in what sells – and what gets skippedBridge the gap between your creative vision and the client's emotional needsMove from “cookie-cutter” photography to meaningful, client-focused imageryUse data (yes, actual numbers!) to consistently grow your revenueWhether you're a solo shooter or managing a team, this episode gives you a fresh perspective on improving your craft and your bottom line.

In this first of a special four part Summer series Grant Scott reads extracts from his book Inside Vogue House: One Building. Seven Magazines. Sixty Years of Stories. Dr.Grant Scott After fifteen years art directing photography books and magazines such as Elle and Tatler, Scott began to work as a photographer for a number of advertising and editorial clients in 2000. Alongside his photographic career Scott has art directed numerous advertising campaigns, worked as a creative director at Sotheby's, art directed foto8 magazine, founded his own photographic gallery, edited Professional Photographer magazine and launched his own title for photographers and filmmakers Hungry Eye. He founded the United Nations of Photography in 2012, and is now a Senior Lecturer and Subject Co-ordinator: Photography at Oxford Brookes University, Oxford, and a BBC Radio contributor. Scott is the author of Professional Photography: The New Global Landscape Explained (Routledge 2014), The Essential Student Guide to Professional Photography (Routledge 2015), New Ways of Seeing: The Democratic Language of Photography (Routledge 2019), and What Does Photography Mean To You? (Bluecoat Press 2020). His photography has been published in At Home With The Makers of Style (Thames & Hudson 2006) and Crash Happy: A Night at The Bangers (Cafe Royal Books 2012). His film Do Not Bend: The Photographic Life of Bill Jay was premiered in 2018. Scott's book Inside Vogue House: One building. Seven magazines. Sixty Years of Stories, is on sale now. © Grant Scott 2025

Is the portrait photography industry already dead? Or is it just evolving into something far more powerful?In this eye-opening episode, Jonathan and Ronan pull no punches as they unpack the uncomfortable truth most photographers are ignoring: the industry as we know it is in decline.But this isn't all doom and gloom. In fact, it's the best time ever to reinvent yourself and create a business that clients crave — one rooted not in photos, but in personal transformation.What You'll Discover:Why portrait photography is "effed" (Jonathan's words!) — and what that means for your future.The Kodak warning: how failing to adapt will leave you behind.The 5 emotional stages photographers go through when facing uncomfortable industry truths — and how to move past them fast.The bold new opportunity: pivoting into the booming wellness industry using photography as a powerful tool.Why technical perfection doesn't matter nearly as much as how your work makes people feel.The hidden superpower of discovery calls — and how they do the real heavy lifting in a modern photography business.From art to impact: how photographers are now elevating lives, not just capturing smiles.If you've ever felt like “something's not working” in your photo business — this is the episode that finally explains why. And what to do about it.

Join the Imagen Community on Facebook to continue the discussions between episodes.Unlock the secret to building a photography business that actually fits your life, without burning out on social media. In this episode of Workflows, host Scott Wyden Kivowitz welcomes photographer and business mentor Alora Rachelle for a fresh, honest conversation about sustainable growth, tech, and changing your mindset for long-term success.Alora Rachelle is a wedding photographer turned business strategist who believes marketing, and sales are essential to scaling a profitable business. In two years of going full-time, she took her business from $10,000 to $100,000 using the strategies she teaches.Alora reveals how she organizes her business for creative freedom, why she left ChatGPT for Claude, and the surprising workflow tweaks that make the biggest impact. Explore her real-world struggles and wins as she shares tools, marketing systems, and mindset shifts every photographer should know."If you want something, you're just gonna look it up... It does pay off in the long run. Once you're on that, everyone wants to be in the first page of Google. It's a big deal, you know." – Alora RachelleResourcesThe Wedding Atelier PodcastNotionAirtableGoogle AppSheet (formally Tables)ChatGPTClaudeWhy You Should ListenDiscover sustainable workflow strategies and move past burnout and overwhelm in your photography business.Learn new ways to organize your marketing, client data, and creative inspiration, even if you're not tech savvy.Hear an honest comparison of AI tools like ChatGPT and Claude with actionable copywriting tips for photographers.Get a real-world look at what's working (and what isn't) from a successful photographer and business coach.Find out why a shift in mindset can change your entire photography journey from pricing to productivity, to finding clients who truly value your work.Don't miss out! Subscribe to Workflows so you never miss a tip on building a thriving photography business, and check the show notes at workflowspodcast.com for links, exclusive offers, and more.(00:00) - 65 (01:53) - Creating a Centralized Hub with Notion (04:01) - Marketing Strategies and Instagram Challenges (07:10) - Exploring Google Tools and Alternatives (10:18) - Utilizing AI in Business (13:39) - Challenges with ChatGPT and Switching to Claude (19:09) - Developing a Consistent Marketing System (22:56) - SEO and Blogging for Photographers (30:21) - Mindset Advice for New Photographers (31:55) - Conclusion and Where to Find Alora

In episode 377 UNP founder and curator Grant Scott is in his garage reflecting on the small and big things that impact on the everyday engagement we all have with photography. Dr.Grant Scott After fifteen years art directing photography books and magazines such as Elle and Tatler, Scott began to work as a photographer for a number of advertising and editorial clients in 2000. Alongside his photographic career Scott has art directed numerous advertising campaigns, worked as a creative director at Sotheby's, art directed foto8 magazine, founded his own photographic gallery, edited Professional Photographer magazine and launched his own title for photographers and filmmakers Hungry Eye. He founded the United Nations of Photography in 2012, and is now a Senior Lecturer and Subject Co-ordinator: Photography at Oxford Brookes University, Oxford, and a BBC Radio contributor. Scott is the author of Professional Photography: The New Global Landscape Explained (Routledge 2014), The Essential Student Guide to Professional Photography (Routledge 2015), New Ways of Seeing: The Democratic Language of Photography (Routledge 2019), and What Does Photography Mean To You? (Bluecoat Press 2020). His photography has been published in At Home With The Makers of Style (Thames & Hudson 2006) and Crash Happy: A Night at The Bangers (Cafe Royal Books 2012). His film Do Not Bend: The Photographic Life of Bill Jay was premiered in 2018. Scott's book Inside Vogue House: One building, seven magazines, sixty years of stories, Orphans Publishing, is now on sale. © Grant Scott 2025

I am so excited to share my conversation with the dynamic duo—Gregory and Lesa Daniel—about the beauty and strategy behind commissioned mixed-media portraits, working as a couple, and building a business with heart, intention, and excellence.Gregory and Lesa are internationally celebrated for their artistry and business success. Gregory is one of the most awarded photographers in the U.S., holding the titles of Master of Photography and ASP Fellow, and was one of the youngest inductees into the Cameracraftsmen of America. He's also a founding member of ISPA and a Past President of Professional Photographers of America.Lesa is the brilliance behind the business, managing the operations of their two portrait galleries in Florida, and playing an essential role in their continued success as both a leader and visionary. There is something so powerful about a couple that runs a successful photography business together, and they share how they manage to make this work so well.Here are just a few golden nuggets we touched on:The importance of being product-focused over selling just an experienceHow specializing in what you love can elevate your brand and profitabilityWhy "context is everything" when it comes to the final art and how it's usedOne of my favorite parts? Their take on intentional branding and creating a sustainable business around only the products they love—and that truly serve their clients. Yes, please.I'm so inspired by their teamwork, artistry, and wisdom. I hope you are too.---Connect with Gregory and Lesa at https://www.gregorydanielportraits.com/Visit me at www.lucidumascoaching.com for coaching, encouragement, and creative business growth.Connect with Photography Business Coach Luci Dumas: Website Email: luci@lucidumas.comInstagram FacebookYouTubeNew episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.

In this special episode UNP Founder and Curator Grant Scott speaks with architectural photographer Edmund Summer about soft eyes, traces of memory, collaboration and understanding your subject matter. Edmund Sumner  Sumner is an architectural photographer, based in London, with a global clientele spanning four continents. Architects, publishers, government departments and curators alike have, for the past two and a half decades, turned to him to give meaning and context to architecture and design. His work is recognised for its commercial and creative qualities, visualising the formal and spatial aspirations of Modern architecture, sustaining style and environment in equal measure. Sumner collaborates with many of today's leading architects, including Tadao Ando, Foster + Partners, Fernanda Canales and Gianni Botsford. A strong advocate for emerging architectural talent, he contributes his photographic and curatorial expertise to prestigious design festivals such as the Sharjah Architecture Triennial and Arab Design Now. His photographic commissions are complemented by ongoing dialogues with leading publishers and his studio has successfully produced four major publications on his work within the context of global cultural narratives. Beyond his commissioned work, Sumner maintains a personal, creative photography practice. This has led to a portfolio of solo exhibitions and gallery representations in both London and the US. www.edmundsumner.co.uk Dr.Grant Scott After fifteen years art directing photography books and magazines such as Elle and Tatler, Scott began to work zas a photographer for a number of advertising and editorial clients in 2000. Alongside his photographic career Scott has art directed numerous advertising campaigns, worked as a creative director at Sotheby's, art directed foto8magazine, founded his own photographic gallery, edited Professional Photographer magazine and launched his own title for photographers and filmmakers Hungry Eye. He founded the United Nations of Photography in 2012, and is now a Senior Lecturer and Subject Co-ordinator: Photography at Oxford Brookes University, Oxford, and a BBC Radio contributor. Scott is the author of Professional Photography: The New Global Landscape Explained (Routledge 2014), The Essential Student Guide to Professional Photography (Routledge 2015), New Ways of Seeing: The Democratic Language of Photography (Routledge 2019), and What Does Photography Mean To You? (Bluecoat Press 2020). His photography has been published in At Home With The Makers of Style (Thames & Hudson 2006) and Crash Happy: A Night at The Bangers (Cafe Royal Books 2012). His film Do Not Bend: The Photographic Life of Bill Jay was premiered in 2018. Scott's book Inside Vogue House: One building, seven magazines, sixty years of stories, Orphans Publishing, is on sale now. Mentioned in this episode: https://www.thamesandhudson.com/products/casa-mexicana?srsltid=AfmBOorQsmfnp292BAP0TkVG1QKkrwcmqDOoSHwau_q4zKESFMV4Uz0L © Grant Scott 2025

Are you obsessing over your average order value but still struggling to grow a profitable, repeatable photography business?In this no-fluff episode, Jonathan Royle, Ronan Ryle, and Jeanine McLeod dive deep into the growth seesaw—that delicate balance between average order value, client volume, and the overlooked goldmine of lifetime client value (LTV). Whether you're a high-ticket studio or running volume-based sessions, this episode will challenge your assumptions and change the way you grow.Why photographers should hit play:The truth about “protecting your average order value”—and how it could be holding you backWhy “today's business card is tomorrow's brochure” (and why you should never ignore small bookings)Why ego and awards don't build a sustainable business—profit doesHow to create a business built on repeat clients, referrals, and real lifetime valueReal-world numbers from a studio generating $60K+ LTV per clientThe secret to getting clients to return 2–3 times a year—for 18 years straightWhat to do when a potential client says, “I'm only buying the minimum”If you're ready to trade hype for real business growth, this episode is your wake-up call. Grab your coffee, press play, and let's talk strategy that actually works.Join the Difference Maker Revolution!Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:Generate highly targeted leads.Increase conversions with ideal clients.Build long-term client relationships.Create consistent, predictable revenue.This show is hosted by industry experts:Jonathan Ryle: Photography marketing funnel specialist.Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.Tune In for Real-World StrategiesGain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

Join the Imagen Community on Facebook to continue the discussions between episodes.Ready to rethink what makes a wedding photo unforgettable? This episode mixes artistry, honesty, and practical wisdom, as Scott hosts the instantly memorable Koko King - a wedding photographer with a penchant for both the standard and the weird.Koko King is found where fine art and romance collide. From tattoo artist to in-demand wedding photographer, Koko discusses how she fills the gap in wedding photography by blending classic shots with creativity and whimsy. She opens up about building a brand on Instagram, pricing with confidence, outsourcing for growth, and why transparency with clients is non-negotiable.Koko King spills her secrets on Instagram growth, balancing standard and creative shots, and shares how outsourcing changed her workflow. Plus, her take on setting prices and not letting Instagram fool clients about what a full wedding album looks like."You have no idea what will get you a client and what won't... So I'm a huge advocate on posting a lot. You have no idea the opportunities that can come."  - Koko KingResourcesKoko's InstagramQuickBooksWhy You Should Listen:Discover how to blend creativity and market needs in your photographyGet honest tips for building, and maintaining, an Instagram-based photography businessLearn actionable strategies for outsourcing, pricing, and financial managementHear first-hand solutions for managing travel and bookings as a destination photographerBe inspired by Koko's refreshing candor about the real-life struggles and wins in photographyIf you're a photographer looking for practical business tips, creative inspiration, and a few laughs, this episode is a must-listen. Stop scrolling and get ready to snap up some wisdom!(00:00) - 64 (02:18) - The Journey into Wedding Photography (03:09) - Balancing Standard and Whimsical Photos (08:55) - Instagram as a Key Business Tool (17:08) - Outsourcing and Workflow Optimization (18:18) - Navigating Taxes and Business Management (22:48) - Reflections on Education and Learning (24:59) - Outsourcing and Hiring Professionals (25:37) - Tax Time Tips from an Accountant (26:15) - Travel Booking Challenges (29:32) - The Benefits of Using a Travel Agent (33:56) - Pricing Yourself in the Photography Business (37:55) - Building a Strong Photography Brand (43:10) - Connecting with Koko and Final Thoughts

In episode 375 UNP founder and curator Grant Scott is in his garage reflecting on the small and big things that impact on the everyday engagement we all have with photography. Dr.Grant Scott After fifteen years art directing photography books and magazines such as Elle and Tatler, Scott began to work as a photographer for a number of advertising and editorial clients in 2000. Alongside his photographic career Scott has art directed numerous advertising campaigns, worked as a creative director at Sotheby's, art directed foto8magazine, founded his own photographic gallery, edited Professional Photographer magazine and launched his own title for photographers and filmmakers Hungry Eye. He founded the United Nations of Photography in 2012, and is now a Senior Lecturer and Subject Co-ordinator: Photography at Oxford Brookes University, Oxford, and a BBC Radio contributor. Scott is the author of Professional Photography: The New Global Landscape Explained (Routledge 2014), The Essential Student Guide to Professional Photography (Routledge 2015), New Ways of Seeing: The Democratic Language of Photography (Routledge 2019), and What Does Photography Mean To You? (Bluecoat Press 2020). His photography has been published in At Home With The Makers of Style (Thames & Hudson 2006) and Crash Happy: A Night at The Bangers (Cafe Royal Books 2012). His film Do Not Bend: The Photographic Life of Bill Jay was premiered in 2018. Scott's book Inside Vogue House: One building, seven magazines, sixty years of stories, Orphans Publishing, is now on sale. © Grant Scott 2025

Tired of chasing low-quality leads and price shoppers? In this eye-opening episode, Jonathan Royle, Ronan Ryle, and Janine McLeod break down what it really takes to fill your calendar with clients who value your work- and are willing to pay for it. Spoiler alert: it's not about leads, it's about mindset and meaningful conversations.If you're ready to stop spinning your wheels and start booking clients who truly appreciate your art, this one's for you.Highlights photographers won't want to miss:Why there's no such thing as a "qualified lead" - only potential clients at different awareness levelsThe mindset shift that instantly improves client conversionsHow great clients are made, not found - starting with a discovery callThe 5 Stages of Awareness: and how to meet potential clients where they areWhy being afraid of the phone is costing you thousandsThe power of referrals, alliances, and loyal clients to build a sustainable businessHow trying to pre-qualify by price might be killing your growthWhat photographers can learn from Louis Vuitton (yes, really)Whether you're a solo shooter or studio owner, this episode will change the way you think about marketing, selling, and serving your clients - for good.Join the Difference Maker Revolution!Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:Generate highly targeted leads.Increase conversions with ideal clients.Build long-term client relationships.Create consistent, predictable revenue.This show is hosted by industry experts:Jonathan Ryle: Photography marketing funnel specialist.Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.Tune In for Real-World StrategiesGain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

Are your Facebook ads really underperforming—or are you just reading them wrong?In this fast-paced episode, Jonathan, Steve, Ronan, and Jeanine dive deep into the misunderstood art of analyzing Facebook ad campaigns. If you're a photographer running ads and feeling frustrated by “low quality leads” or poor bookings, this conversation will flip your mindset—and your results.Whether you're new to ads or spending thousands each month, you need to hear this before touching your Ads Manager again.In this episode, you'll discover:Why your ad isn't supposed to book dream clients—and what actually doesThe 3-step process to accurately diagnose ad performance (hint: it starts with you)How one mindset shift led to 30 bookings in a week—from the same leadsThe dangerous assumptions photographers make (and how they're sabotaging sales)Why “bad leads” might just be brilliant clients waiting for the right approachJoin the Difference Maker Revolution!Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:Generate highly targeted leads.Increase conversions with ideal clients.Build long-term client relationships.Create consistent, predictable revenue.This show is hosted by industry experts:Jonathan Ryle: Photography marketing funnel specialist.Steve Saporito: Serial portrait studio owner and photography educator.Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.Tune In for Real-World StrategiesGain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

Join the Imagen Community on Facebook to continue the discussions between episodes.Discover the secrets to mastering your photography workflow while traveling. Join Scott Wyden Kivowitz and Zac Wolf as they share exclusive tips and tricks from the photography world.Zac Wolf is a seasoned wedding photographer who began his journey shooting punk rock bands in South Florida before discovering his passion for capturing love stories. After studying at Emerson College and spending 14 years building his business in Boston, Zac now splits his time between Orlando and New England, photographing weddings full-time. With over a decade of experience, Zac is known for his fun, authentic approach and ability to make every couple feel at ease. His work blends creativity, connection, and a deep love for storytelling that's kept him inspired through every season.He shares his journey on how adapting and optimizing workflows has transformed the way he balances work and life. With insights on using AI tools, ingenious gear solutions, and the power of being adaptable, Zac enlightens photographers on creating a seamless experience both in capturing moments and post-production."I wanna prioritize my time at home. I want to be at home rather than be on my computer working." - Zac WolfResourcesXREAL Smart GlassesCarbon Copy ClonerBackblazeWhy You Should Listen:Learn how to maximize your time with efficient workflows.Discover innovative solutions for on-the-go editing and file management.Uncover painless ways to integrate AI into your photography processes.Get inspired to balance life, travel, and photography seamlessly.Understand the importance of personal branding as a photographer.Whether you're a seasoned pro or an aspiring photographer, this episode is packed with valuable insights for navigating the dynamic photography world. Don't miss out!(00:00) - 63 (00:55) - Mobile Workflow in Photography (02:40) - Using AR Glasses for Work (08:03) - Travel Tips for Photographers (11:12) - Outsourcing and Automation (16:36) - Challenges with Personal Branding (21:21) - Learning the Ropes in Fashion Photography (22:34) - Breaking into Wedding Photography (24:34) - The Importance of Personal Branding (31:04) - From Punk Shows to Professional Photography (37:02) - Balancing Enjoyment and Photography (40:54) - Final Thoughts and Contact Information

Is AI the end of photography as we know it - or the greatest opportunity in decades?In this candid and thought-provoking episode, the four amigos of the Difference Maker Revolution dive deep into the evolving landscape of professional photography in the age of AI. Spoiler: it's not about megapixels anymore... it's about meaning.If you've ever asked yourself, “Am I next to be replaced?”, you can't afford to miss this one.Key Highlights:Why “photography” as a business may be on life support - and what's replacing it.How AI is automating the art, but not the heart - and why that's your edge.The mindset shift that transforms photographers into irreplaceable “difference makers.”Speed vs. craft; why client expectations have changed forever.The missing piece - what veteran photographers discovered after 20 years.Photography reimagined; is the wellness industry your new home?This episode is for you if…You want to survive, thrive, and lead in a world where AI can generate headshots, drone reels, and painted portraits in seconds - but it can't replicate human connection.Join the Difference Maker Revolution!Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:Generate highly targeted leads.Increase conversions with ideal clients.Build long-term client relationships.Create consistent, predictable revenue.This show is hosted by industry experts:Jonathan Ryle: Photography marketing funnel specialist.Steve Saporito: Serial portrait studio owner and photography educator.Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.Tune In for Real-World StrategiesGain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

#574 In this episode of the podcast, I got brutally honest about an uncomfortable truth many photographers—myself included—often avoid: believing new gear will instantly make us better photographers. I dove into why so many of us, at some point, fixate on the idea that lack of equipment stands between us and the images we want to create. Drawing from my own experiences—like nearly convincing myself to buy a $7,500 Fujifilm GFX100 medium format camera after I left wedding photography—I shared how easy it is to fall into the "gear will fix it" trap, when what I really needed was to spend more time shooting.I challenged listeners (and myself) to rekindle excitement by using the equipment we already own. Whether that's taking a “camera date” or giving ourselves quirky creative assignments, the goal is to reconnect with the fun and freedom of shooting—without the pressure of perfection or the itch for an upgrade.KEY TOPICS COVEREDThe Gear Myth and Creative Ruts - Raymond explains how photographers often blame their uninspiring work on having outdated or entry-level gear. He shares his own experience almost buying an expensive Fujifilm GFX100, only to realize his creative rut was due to not shooting, not his equipment.What Really Makes a Great Photo? - Instead of megapixels and advanced specs, Raymond outlines the four essential elements of great photography: moment, light, composition, and exposure. He likens the camera to a toaster—it's the photographer's decisions that determine the quality of the image.Practical Steps for Rekindling Creativity - To break out of gear-focused thinking, Raymond suggests simple exercises like going on a “camera date” with the least-used gear or imposing creative constraints. He also stresses the value of learning manual mode and studying light and composition.IMPORTANT DEFINITIONS & CONCEPTS• Gear Acquisition Syndrome (GAS): The compulsion to buy new cameras or lenses as a solution to creative blocks or skill limitations; often a distraction from the real means of improvement.DISCUSSION & REFLECTION QUESTIONSThink back to your favorite photo you've taken—what role did your gear actually play in the outcome?Have you ever felt creatively stagnant and blamed your equipment? What actions could you take instead?What are some ways you can challenge yourself to see new possibilities with the gear you already own?Sign up for your free CloudSpot Account today at www.DeliverPhotos.comConnect with Raymond! Join the free Beginner Photography Podcast Community at https://beginnerphotopod.com/group Get your Photo Questions Answered on the show - https://beginnerphotopod.com/qa Grab your free camera setting cheatsheet - https://perfectcamerasettings.com/ Thanks for listening & keep shooting!

#568 Brian Doben is a celebrated commercial photographer whose journey into the craft was driven by pure instinct and a love for observing life—what he calls the “greatest romance” of his life aside from his marriage. Key themes throughout the episode include Brian's unexpected entry into photography after realizing his first passion, professional cycling, wouldn't pan out. He credits his success to a willingness to follow instinct, embrace humility, and prioritize listening—to both his own creative impulses and to clients. KEY TOPICS COVEREDThe Role of Instinct and Human Connection in Photography - Brian recounts how his instinct led him to pick up a camera during a period of personal uncertainty. He has since trusted his intuition not only in what he photographs but in how he forms connections with his subjects. Takeaway: Success in photography relies as much on empathy and actively listening as it does technical skill.Professional Development and Navigating the Photography Industry - The episode discusses Brian's transition from student to professional, the value of assisting, and how humility and a willingness to start from the bottom are essential for long-term career success. Doben highlights lessons learned through real-world experiences—such as working in demanding client settings and building resilience.Personal Projects and Creative Renewal: The "At Work" Project - Brian shares the origin and evolution of his personal project, “At Work,” which helped reignite his passion after creative burnout. He describes his process for finding subjects, the importance of curiosity over agenda, and how personal storytelling elevates his portraiture. Real-world anecdotes illustrate how life experiences, vulnerability, and setbacks inform creative vision.IMPORTANT DEFINITIONS & CONCEPTSInstinctual Photography: Trusting one's gut feelings and spontaneous creative urges rather than rigid planning; essential to finding authenticity in both subject matter and method.DISCUSSION & REFLECTION QUESTIONSHow can following your instincts guide your creative or career choices in photography?What strategies can photographers use to build authentic connections with clients or subjects, especially in high-pressure environments?In what ways can personal setbacks or life events inform and enrich your photography or storytelling?RESOURCES:Visit Brian Doben's Website - https://www.briandoben.com/Follow Brian Doben on Instagram - https://www.instagram.com/briandoben/“At Work” Project and Gallery -  https://www.atworkproject.com/“At Work” Book by Brian Doben – https://www.amazon.com/At-Work-Brian-Doben/dp/195196330XGrab your free 52 Lightroom Presets athttp://freephotographypresets.com/ Sign up for your free CloudSpot Account today at www.DeliverPhotos.comConnect with Raymond! Join the free Beginner Photography Podcast Community at https://beginnerphotopod.com/group Get your Photo Questions Answered on the show - https://beginnerphotopod.com/qa Grab your free camera setting cheatsheet - https://perfectcamerasettings.com/ Thanks for listening & keep shooting!