Podcasts about dna day

There has been a ton of alligator sightings! When was the first time you saw a gator? It is DNA Day! What you consider your DNA is made up of? Happy National Hair Stylist Day... Let's shout them out! We do a round of snitches get tickets. We play the List where Johnny finally has positive points! 

There has been a ton of alligator sightings! When was the first time you saw a gator? It is DNA Day! What you consider your DNA is made up of? Happy National Hair Stylist Day... Let's shout them out! We do a round of snitches get tickets. We play the List where Johnny finally has positive points! 

In this episode of We Talk Health Podcast, Ashlee Vargason, a genetic counselor with Kirkland Cancer Center is here to talk all about DNA Day and genetic counseling.What is genetic counseling and how does it play a role in cancer research, prevention and treatment? Find out all this and more in this podcast episode!Guest:Ashlee Vargason, MGC, LCGCKirkland Cancer Center, Genetic CounselorHost:Kara MobleySocial Media CoordinatorResources:About DNA Day

The seismic changes made by the current administration in the United States continue to impact the scientific community. The business news segment of this week's episode covers the effects of job cuts on biotech, Roche's manufacturing and R&D plans amid tariff threats, and shares an update on Eli Lilly's diabetes pill. Also, in honor of DNA Day, we reminisce about how far the field has come since the discovery of the structure of DNA and the completion of the Human Genome Project. We also talk about today's DNA-related advances that use machine learning to design tailored Cas9 proteins and multiple sequencing technologies to study mutation rates in four generations of the same family. Join GEN editors Corinna Singleman, PhD, Alex Philippidis, Fay Lin, PhD, and Uduak Thomas for a discussion of the latest biotech and biopharma news. Listed below are links to the GEN stories referenced in this episode of Touching Base:After Job Cuts, “We're Entering a Very New Territory for Biotech. By Alex Philippidis, GEN Edge, April 17, 2025 Roche Commits $50B to U.S. Manufacturing, R&D as Tariffs Loom By Alex Philippidis, GEN Edge, April 22, 2025 StockWatch: Investors Hungry for Lilly after Diabetes Pill Aces Phase III Trial By Alex Philippidis, GEN Edge, April 20, 2025 Machine Learning Engineers Bespoke Cas9 Enzymes for Gene EditingBy Fay Lin, PhD, GEN, April 22, 2025Multi-Platform Sequencing Study of Four Generations Sheds Light on Mutation RatesGEN, April 23, 2025 Hosted on Acast. See acast.com/privacy for more information.

In this episode we feature 2 articles that explore hot topics in genetics as well as opportunities to improve patient care in honor of DNA Day on April 25. DNA day commemorates the completion of the Human Genome Project and the discovery of DNA's double helix. Both of these studies utilize qualitative methodologies to highlight people's experiences and share their stories. Segment 1: Not Parent Expected” results through direct-to-consumer genetic testing Julia Becker (she/her) is a board-certified genetic counselor and CSU Stanislaus Genetic Counseling Program graduate. She has a strong interest in the ethical, psychological, and social implications of genetic testing, particularly in the context of unexpected parentage discoveries. Julia is the first author of the article, "Experiences of Individuals Receiving ‘Not Parent Expected' Results Through Direct-to-Consumer Genetic Testing," published in the Journal of Genetic Counseling. She presented this research at the American College of Medical Genetics and Genomics (ACMG) Annual Conference in 2021, contributing to the ongoing dialogue on the impact of unexpected genetic findings. Her work focuses on supporting individuals navigating complex genetic discoveries and advancing awareness within the genetic counseling community. In this segment we discuss: - The rise in Not Parent Expected (NPE) discoveries through direct-to-consumer genetic testing and what it means to receive this result. - Key emotional themes from interviews with 25 participants, including identity disruption, grief without death, and shifting family dynamics. - How a background in genetic counseling informed a sensitive and in-depth interview approach. - The emotional motivations behind seeking out biological relatives and the varied outcomes of those efforts. - The need for improved informed consent and follow-up care from DTC companies.   Segment 2: Transgender and gender diverse patients' experiences with pregnancy-related genetics discussions: A qualitative study Jaime Schechner (she/her) works as a neurology genetic counselor at Boston Children's Hospital. She completed her Master of Science in Genetic Counseling at Boston University, and previously worked as a genetic counseling assistant at Beth Israel's Maternal Fetal Medicine Center. Darius  Haghighat (he/him) is a reproductive genetic counselor at Boston Medical Center and an Assistant Professor of Obstetrics and Gynecology at Boston University Chobanian & Avedisian School of Medicine. He has prior experience as a cancer genetic counselor as well. He completed his Master's in Genetic Counseling at Boston University. As a queer genetic counselor he is especially passionate about LGBTQIA+ health equity. In this segment we discuss: - The inspiration behind focusing the study on pregnancy-related genetic counseling experiences among trans and gender diverse (TGD) individuals. - Major gaps in reproductive healthcare for TGD patients, including misgendering, binary language, and lack of provider knowledge. - Participant stories about feeling unseen or misgendered, and discussed the emotional impact of these encounters. - Frustrations with terms like "maternal" and "advanced maternal age," and suggested inclusive alternatives for clinical language. - Moments of affirming care, showing how small gestures can have a powerful impact across the healthcare journey. - The need for systemic change, including inclusive policies, provider education, and future research that centers TGD voices. Would you like to nominate a JoGC article to be featured in the show? If so, please fill out this nomination submission form here. Multiple entries are encouraged including articles where you, your colleagues, or your friends are authors. Stay tuned for the next new episode of DNA Dialogues! In the meantime, listen to all our episodes Apple Podcasts, Spotify, streaming on the website, or any other podcast player by searching, “DNA Dialogues”.  For more information about this episode visit dnadialogues.podbean.com, where you can also stream all episodes of the show. Check out the Journal of Genetic Counseling here for articles featured in this episode and others.  Any questions, episode ideas, guest pitches, or comments can be sent into DNADialoguesPodcast@gmail.com.  DNA Dialogues' team includes Jehannine Austin, Naomi Wagner, Khalida Liaquat, Kate Wilson and DNA Today's Kira Dineen. Our logo was designed by Ashlyn Enokian. Our current intern is Sydney Arlen.

Episode 19 (April 26, 2024): This week, the GEN editors celebrated DNA Day by sharing some stories about their favorite observations and applications of DNA research. Featuring Kevin Davies, PhD (Editorial Director, GEN), John Sterling (Editor in Chief, GEN), Uduak Thomas (Senior Editor, GEN), Alex Philippidis (Senior Business Editor, GEN), Fay Lin, PhD (Senior Editor, GEN Biotechnology), Jonathan Grinstein, PhD (Senior Editor, GEN), and moderated by Corinna Singleman, PhD (Managing Editor, GEN and IPM). Listed below are key references to the GEN stories, media, and other items discussed in this episode of Touching Base: The Life and Times of Rosalind FranklinGEN Webinar presented by Matthew Cobb, PhD, Oct 16, 2020. "Life Story" BBC film (1987). Nobel Winner Svante Pӓӓbo Discovered the Neandertal in Our GenesBy Daniela Mocker, Scientific American, Oct 4, 2022. “Svante Pӓӓbo, reader of the Neanderthal genome”Wielgus, Danielewski, and Walkowiak, Acta Physiol, Nov 23, 2022. Colossal's Woolly Mammoth Project Advances as Elephant iPSCs Clear MilestonesGEN, Mar 7, 2024. The State of Omics 2024GEN Summit. “Genetic Ancestry Testing What is it and Why is it Important?”Jorde and Bamshad, JAMA, Mar 27, 2020. A Leading Cause of Autism Spectrum Disorders May Be Prevented by Novel ApproachGEN, May 21, 2023. AI Finds Autism-Causing Mutations in “Junk” DNAGEN, May 28, 2024. Pollution and Stress Alter Brain Development and Social Behavior in Male MiceGEN, Aug 3, 2022. “Mechanistic Basis of Resistance to PCBs in Atlantic Tomcod from the Hudson River”Wirgin, et al., Science, Mar 11, 2011. Hosted on Acast. See acast.com/privacy for more information.

news birthdays/events DON! game: al pacino movie quotes word of the day news is it weird when someone only takes cash or check these days? game:  1 second song trivia a survey defined when we're "old" news how do you deal with backhanded compliments? game: general trivia it's nice be outside/in the yard...but does that mean you have to clean more?  news is there a point in your d.i.y. when you'll call a professional or are you determined to finish a project yourself what jobs do people have who earn over $150,000 a year? goodbye/fun facts....National DNA day...On this day in 1953, James Watson and Francis Crick formally announced their discovery of the 3 dimensional double helix they called deoxyribonucleic acid (DNA). Fast forward to 1990, when scientists from around the world came together to begin mapping the human genome...and while DNA evidence isn't typically the number one resource used for solving crimes, it has been instrumental in both exonerating or confirming individuals. Genealogical DNA testing companies usually run annual sales around DNA Day if you've ever wanted to research your family. Watch documentaries:=. "Decoding Watson - DNA: The Greatest Story Ever Told" (PBS) "The Gene" (PBS) 

4-25-24 Afternoon Rush - Happy DNA Day & A Hilarious Clip From Jason Tartick's Trading Secrets Podcast & A Chat About Single Motherhood With Bachelor's Lace Morris

To celebrate DNA Day we are releasing our April episode exploring concepts related to the diagnostic odyssey, whole genome sequencing, and results returned.    Segment 1: A Journey of Hope and Resilience   In our first segment, we delve into the research conducted by Celine Lewis, focusing on the emotional impact of receiving a "no primary finding" (NPF) result from genome sequencing. This recent JoGC paper is titled, “The disequilibrium of hope: A grounded theory analysis of parents' experiences of receiving a “no primary finding” result from genome sequencing.”   Celine's study uncovers the multifaceted journey of parents grappling with the absence of a definitive diagnosis for their children. Through grounded theory analysis, two primary themes emerge: "Striving to Solve the Unsolved Puzzle" and "Navigating Hope, Lost then Found." These themes encapsulate the oscillating emotions of hope, disappointment, and resilience experienced by parents amidst the diagnostic odyssey.   Dr. Celine Lewis is a behavioural scientist working in the field of genetic and genomic medicine. She is currently at University College London Institute of Child Health, and is an NIHR Advanced Fellow. Her work focuses on how patients and families relate to, communicate and make decisions around personal genetic information, and the subsequent behavioural, psychological and social outcomes.    Through her research, Celine has worked with a range of key stakeholders including researchers in the UK and abroad, healthcare professionals and policy makers as well as voluntary organisations, patients and families. She is regularly invited to present at UK and international conferences and meetings and is increasingly asked to present her research findings to organisations such as NHS England and the Department of Health.   Key Insights from Segment 1: - The importance of understanding the emotional dimensions of genetic testing, especially for families receiving inconclusive results. - The dynamic role of hope as both a motivator and a coping mechanism throughout the diagnostic journey. - Suggestions for pre and post-test counseling strategies to support families navigating genomic testing, emphasizing the significance of managing expectations and fostering adaptive hope.   Segment 2: Systematic Review of Secondary Findings   In our second segment, we explore a systematic review conducted by Lucas Mitchell and Dr. Amanda Willis, focusing on the uptake and outcomes of returning secondary findings to research participants. This recent JoGC article is titled, “Systematic review of the uptake and outcomes from returning secondary findings to adult participants in research genomic testing.”   Through rigorous analysis of existing literature, Lucas and Amanda illuminate key insights into the prevalence of secondary findings and their psychological, medical, and ethical implications. Their review underscores the critical role of researchers in navigating the complexities of result return, highlighting considerations for enhancing participant engagement and support.   Lucas Mitchell is a research genetic counsellor at the Garvan Institute of Medical Research in Sydney, Australia. He contributes to the My Research Results genetic counselling platform, an evidence-based service that supports researchers in delivering actionable research genomic findings to participants nationwide. With a Master of Genetic Counselling from the University of Technology Sydney, Lucas is passionate about helping participants and their families in understanding their research findings and facilitating access to ongoing support. Lucas's current research interests lie within the application of genomics and returning secondary findings, and the intersection of genetic healthcare with diverse communities and improving inclusion and accessibility.   Dr. Amanda Willis is a research genetic counsellor at the Garvan Institute of Medical Research. After completing a Master of Genetic Counselling in 2013, Amanda worked as a cancer genetic counsellor in Australia and the UK and completed a PhD in 2018. Amanda's current work is centred around the My Research Results program, developed to help research participants access their genetic information. Amanda provides genetic counselling to research participants who receive a genetic result and conducts research to understand the experiences of these participants. Through this work, she aims to increase access to genomic information and improve outcomes for research participants and their families.   Key Insights from Segment 2: - The significance of secondary findings in research genomic testing and the need for comprehensive strategies to address participant needs. - Key findings regarding the uptake of secondary findings and diverse outcomes experienced by research participants. - Implications for researchers, healthcare providers, and policymakers in optimizing result return processes and promoting participant well-being.   As we conclude our exploration, it becomes evident that genetic testing transcends the realm of science, delving deep into the intricacies of human emotions and resilience. Through the insightful research of our guests, we gain valuable insights into the lived experiences of individuals navigating genetic testing, offering a glimpse into the profound impact of hope, disappointment, and adaptive coping mechanisms.    Stay tuned for the next new episode of DNA Dialogues! In the meantime, listen to all our episodes Apple Podcasts, Spotify, streaming on the website, or any other podcast player by searching, “DNA Dialogues”.    For more information about this episode visit dnadialogues.podbean.com, where you can also stream all episodes of the show. Check out the Journal of Genetic Counseling here for articles featured in this episode and others.    Nominate your articles, or a colleagues, here and we may feature it on the show! Any questions, episode ideas, guest pitches, or comments can be sent into DNADialoguesPodcast@gmail.com.    DNA Dialogues' team includes Jehannine Austin, Naomi Wagner, Khalida Liaquat, Kate Wilson and DNA Today's Kira Dineen. Our logo was designed by Ashlyn Enokian. 

April 25 marks National DNA Day in the US, and if you've been following true crime stories for a while you know how important DNA can be for solving even the most complicated of cases. In this episode, we're exploring the first murder case ever solved using DNA analysis, and how it changed a small English town, and forensic science, forever. Keep up with us on Instagram @serialkillerspodcast! Have a story to share? Email us at serialkillerstories@spotify.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

Congratulations to everyone who matched with a genetic counseling program last week! Special shoutout to our Communications Lead, Corinne Merlino, for matching with the University of Pennsylvania! Check out DNA Today Episode #101, Genetic Counseling Match Day, to prepare you to start grad school. We also provide advice for applicants that didn't match in this cycle and offer inspiration to apply next round.In the spirit of recent matches, upcoming graduation, and DNA Day we thought it was time for another giveaway! This time we are giving away GC Genius' top two study materials: their study guide and flashcards featuring the top 100 genetic conditions to know. Enter on Instagram, Twitter, and LinkedIn before May 2nd! You can even enter on all three to increase your chances of winning. Fun Fact: The flashcards were co-created by Ashlyn Enokian, MS, CGC, who designed our DNA Today logo! She is also a genetic counselor featured on DNA Today Episodes 101, 111, 135, and 212.Can't wait to see if you won? Use the code “DNATODAY” for a discount in the GC Genius Etsy store through May 31st, 2023. —---------------------------------------------------------------------------------------------------------------------------We are going back in time in this episode of DNA Today to explore the history of the genetic counseling field. In part 1 of this 2-part series, we are focusing on the first annual conference for the National Society of Genetic Counselors which was in 1981, 54 years ago! Joining me are two rockstars in the field of GC, Michelle Fox and Debra Collins!Michelle Fox, MS, CGC, is an Adjunct Associate Professor of Pediatrics at UCLA. For over 30 years, Michelle coordinated the UCLA Genetics Clinic, providing genetic counseling services to both pediatric and adult populations, including the UCLA Predictive Huntington Disease Testing Program, early onset Alzheimer and genetic neurodegenerative disorders. She is also a faculty member of the UCLA Genetic Counseling Program. Michelle served on the Secretary's Advisory Committee for Heritable Disorders of Newborns and Children Follow-up and Treatment sub-committee and on the National Society of Genetic Counselors Public Policy Newborn Screening Task Force in 2014. She was a member of the Western States Regional Genetics Network from 2010-2013. Michelle served on the American College of Medical Genetics and Genomics Hearing Loss Guidelines Committee (2013), the American Board of Genetic Counseling Engagement Task Force (2016) and the National Society of Genetic Counselors Conflict of Interest Task Force (2017-2018). She currently serves on the Mt. Sinai Medical Center Genetic Counseling Program Advisory Board, UCLA Genetic Counseling Program Advisory Board and was a member at large of the National Society of Genetic Counselors board of directors (2019-2020). Michelle was awarded the Natalie Weissberger Paul Lifetime Achievement Award 2022 recognizing her contributions to the field of genetic counseling!Debra Collins, M.S., CGC, has been a genetic counselor at University of Kansas Medical Center for four decades. She has been working there as a genetic counselor for about four decades and her current roles include being a hereditary cancer genetic counselor, with special expertise in von Hippel-Lindau syndrome, and advisor to the genetics and neoplasia medical school curricula.. She has been an active member of the NSGC, including being a past President, serving on the Board of Directors, the Professional Status Committee and currently in the Cancer Genetics Special Interest Group. In 2006, she was awarded the Jane Engelberg Memorial Fellowship Special Award for an online course on grant writing for genetic counselors. Collins also had leadership roles in organizations such as the American Society of Human Genetics, The American Board of Genetic Counseling, and many family support / advocacy groups. Debra graduated from Sarah Lawrence College, the first genetic counseling program, with her Master's Degree in Human Genetics. She has enjoyed working as a genetic counselor every day: providing education, advocating, counseling, translating complex information, and making a difference in the lives of patients and families. On This Episode We Discuss:Why it's important to understand the history of the genetic counseling fieldWhy the year 1969 is an important one for the professionThe first annual education (NSGC) conferenceThe role of the March of DimesThe number of people who attended the first conferenceThe next few annual education conferencesWhat has changed since thenNSGC conferences todayIf you want to learn more about the history of the GC field, check out Episode 136 with Linda Robinson . Episode 31 with Robin Schwartz also gives a great overview of the field. Stay tuned for part 2 of this series with Ed Kloza and Ann Walker where we will focus on the Formation of the American Board of Genetic Counseling (ABGC).You can learn more about the past, present, and future of NSGC conferences here!Stay tuned for the next new episode of DNA Today on May 5th, 2023 where we'll be continuing this history of genetic counseling discussion by chatting about the formation of the ABGC with Ed Kloza and Ann Walker. New episodes are released every Friday. In the meantime, you can binge over 235 other episodes on Apple Podcasts, Spotify, streaming on the website, or any other podcast player by searching, “DNA Today”. Episodes since 2021 are also recorded with video which you can watch on our YouTube channel. DNA Today is hosted and produced by Kira Dineen. Our social media lead is Corinne Merlino. Our video lead is Amanda Andreoli. Our Outreach Intern is Sanya Tinaikar. Our Social Media Intern is Kajal Patel. And our Graphic Designer Ashlyn Enokian.See what else we are up to on Twitter, Instagram, Facebook, YouTube and our website, DNAToday.com. Questions/inquiries can be sent to info@DNAtoday.com. Want to become a genetic counselor? Looking for ways to engage with the field and boost your resume for grad school applications? Then you should check out Sarah Lawrence's “Why Genetic Counseling Wednesday Summer Series”! Every Wednesday this June (plus the last Wednesday in May) Sarah Lawrence is hosting a series where you can interact through Zoom with genetic counselors from different specialties. It kicks off on May 31st! You can sign up at SLC.edu/DNAtoday. Again visit SLC.edu/DNAtoday to register to level up your resume for applications in the fall. (Sponsored)Are you interested in the rapidly growing field of genetics and want to learn more about clinical genetics, molecular genetics, and laboratory science? Then you should check out the Genetic Assistant Online Training Program at Johns Hopkins University School of Medicine!By taking part in the program, you will be joining both national and international learners with the same passion for genetics. Interact directly with your Johns Hopkins instructors and fellow learners throughout the program. Limited spots are available for the summer cohort starting June 5th, 2023. Click here for more information. (Sponsored)As many of you know through podcasting I have become an entrepreneur including consulting for other podcasts. Since I don't have a business degree I have learned a lot through podcasts like Porch Talks. The inspiration to start this show was from the host Melissa Bradley who wanted to inform, instruct, and inspire fellow entrepreneurs, especially in people who identify as women, people of color, immigrants, veterans, people with disabilities, and folks in the LGBTQIA+ community (which drew me in initially). So if you are thinking about starting a business or just love hearing stories about how businesses grow, Porch Talks is for you. (Sponsored)

To celebrate DNA Day, we are rereleasing an episode from series 3, called The Past, Present, and Future of the Human Genome Project, when Kat interviewed the director of the US National Human Genome Research Institute, Dr Eric Green about his work on the Human Genome Project from its very inception. Full show notes, transcript and references online at GeneticsUnzipped.com Follow us on Twitter @GeneticsUnzipThis podcast is created by First Create the Media for the Genetics Society - one of the oldest learned societies dedicated to promoting research, training, teaching and public engagement in all areas of genetics.

We are officially launching our Patreon next week on DNA Day, April 25th! To celebrate the 70th anniversary of the discovery of the structure of DNA and 20th anniversary of the completion of the human genome. By becoming a Patreon supporter you can receive benefits like joining our exclusive genetics book/movie club, mentorship sessions with me, even being on an episode of DNA Today! If you sign up as a Patreon supporter in the next month (by May 25th) we will throw in an extra physical gift, a piece of DNA Today merch. We launch on DNA Day (April 25th) so you can celebrate our genetics holiday by becoming one of our first patrons then! As a prenatal genetic counselor, our host, Kira Dineen, is very intrigued to learn all about the new advances in non-invasive prenatal screening or NIPS. To see what's new in at-home NIPS we are joined by experts from Juno Diagnostics (JunoDx), Katie Sagaser and Allison Rodgers!Katie Sagaser is the Director of Genetic Counseling at Juno Diagnostics. Katie's team provides telehealth, prenatal genetic counseling services for patients undergoing Juno's Hazel™ Non-Invasive Prenatal Screen – the first at-home, capillary-based NIPS for fetal aneuploidy. Prior to joining JunoDx, Katie was an assistant professor of Gynecology & Obstetrics in the Division of Maternal Fetal Medicine at the Johns Hopkins University School of Medicine. Katie's professional interests center on equitable access to genetic testing and access to comprehensive reproductive health care throughout the lifespan. Most recently, she was the lead author on NSGC's Practice Guidelines for Expanded (Equitable) Carrier Screening. A member of both the Society for Maternal Fetal Medicine Reproductive Health Advisory Group and NSGC's Public Policy Committee, Katie is also actively engaged in public policy work surrounding reproductive health and genetics. At Juno, Katie is passionate about using social and digital media to scale access to high-quality information on genetics and reproductive medicine.Dr. Allison Rodgers is a double board-certified OB-GYN and fertility doctor. She is currently the Director of Education at Fertility Centers of Illinois, a US Fertility Practice; additionally, she serves on the Clinical Advisory Board for Juno Diagnostics. Dr. Rodgers' personal experiences with secondary infertility and pregnancy loss inform her unique insights into reproductive medicine, contributing to compassionate and individualized patient care. She is published in top medical journals covering endometriosis, tubal factor infertility, in vitro fertilization, and donor sperm. Her special interests include in-vitro fertilization, endometriosis, polycystic ovarian syndrome, unexplained infertility, recurrent pregnancy loss, premature ovarian insufficiency, LGTBQIA+ fertility, reciprocal IVF, and transgender fertility. She completed her residency at Case Western Reserve-Metrohealth Medical Center Cleveland Clinic, followed by a fellowship at the University of Texas Health Science Center in San Antonio. You may recognize Dr. Rodgers from Tik Tok and Instagram where she shares fertility education with more than 1.3 million followers!On This Episode We Discuss:The inspiration behind JunoDx and their goal/missionWhat drew Katie and Allison to JunoDxHow JunoDx's technology/approach differs from other companies to successfully perform NIPS on a much smaller sample volumeHow does Juno's at-home approach to sample collection for NIPS increases accessibility, particularly those in underserved or remote areasThe difference between JunoDx's 2 NIPS, Hazel and BirchDetermining sex of the baby with Birch NIPSConditions included in the more comprehensive Hazel screeningThe process of ordering Hazel or Birch NIPS, collecting the sample, to learning the resultsThe positive predictive value and negative predictive values of the tests, what these values mean, and how they compare to other NIPS and other at-home NIPSThe evolution and future of at-home NIPS tests, particularly related to advancements in technology and genetic testingTo learn more about Juno Dx, visit their website and Youtube and Pinterest pages. You can also follow Juno Dx on Twitter, Facebook, Instagram and TikTok. And be sure to follow Dr. Rodgers on Tik Tok and Instagram, and Katie Sagaser on Twitter and Instagram!Further Reading:Capillary blood collection: exploring a new method to promote noninvasive prenatal screening access "An exploration of methods to enable equitable access to non-invasive prenatal screening""Optimizing blood collection, transport and storage conditions for cell free DNA increases access to prenatal testing""Noninvasive prenatal detection of sex chromosomal aneuploidies by sequencing circulating cell-free DNA from maternal plasma""Women In Wellness: Katie Sagaser of JunoDx On The Five Lifestyle Tweaks That Will Help Support People's Journey Towards Better Wellbeing" Stay tuned for the next new episode of DNA Today on April 28th, 2023, where we'll be going back in time to explore the history of the genetic counseling field. We are focusing on the first annual conference for genetic counselors which was in 1981, 54 years ago! Joining us for this conversation are two rockstars in the field of GC, Debra Collins & Michelle Fox! New episodes are released every Friday. In the meantime, you can binge over 230 other episodes on Apple Podcasts, Spotify, streaming on the website, or any other podcast player by searching, “DNA Today”. Episodes since 2021 are also recorded with video which you can watch on our YouTube channel. DNA Today is hosted and produced by Kira Dineen. Our social media lead is Corinne Merlino. Our video lead is Amanda Andreoli. Our Outreach Intern is Sanya Tinaikar. Our Social Media Intern is Kajal Patel. And our Graphic Designer Ashlyn Enokian.See what else we are up to on Twitter, Instagram, Facebook, YouTube and our website, DNAToday.com. Questions/inquiries can be sent to info@DNAtoday.com. Are you interested in the rapidly growing field of genetics and want to learn more about clinical genetics, molecular genetics, and laboratory science? Then you should check out the Genetic Assistant Online Training Program at Johns Hopkins University School of Medicine!By taking part in the program, you will be joining both national and international learners with the same passion for genetics. Interact directly with your Johns Hopkins instructors and fellow learners throughout the program. Limited spots are available for the summer cohort starting June 5th, 2023. Click here for more information. (Sponsored)Want to become a genetic counselor? Looking for ways to engage with the field and boost your resume for grad school applications? Then you should check out Sarah Lawrence's “Why Genetic Counseling Wednesday Summer Series”! Every Wednesday this June (plus the last Wednesday in May) Sarah Lawrence is hosting a series where you can interact through Zoom with genetic counselors from different specialties. It kicks off on May 31st! You can sign up at SLC.edu/DNAtoday. Again visit SLC.edu/DNAtoday to register to level up your resume for applications in the fall. (Sponsored)As many of you know through podcasting I have become an entrepreneur including consulting for other podcasts. Since I don't have a business degree I have learned a lot through podcasts like Porch Talks. The inspiration to start this show was from the host Melissa Bradley who wanted to inform, instruct, and inspire fellow entrepreneurs, especially in people who identify as women, people of color, immigrants, veterans, people with disabilities, and folks in the LGBTQIA+ community (which drew me in initially). So if you are thinking about starting a business or just love hearing stories about how businesses grow, Porch Talks is for you. (Sponsored)

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Dale and Von are back this week with a big reveal - are they related?? Jerry Springer has joined up with the podcast to read the results of the DNA test. Tune-in for this weeks mayhem to get some questions answered. Dale and Von will be hearing the results right along with the listeners - enjoy! Also, this week we take on the Paqui One Chip Challenge, for our Badass Bison moment of the week! This will be on our YouTube channel, make sure to subscribe and watch the insanity! YouTube Channel - https://www.youtube.com/channel/UC0tcBRT1mQDbFH84Tzu7AKg/videos Show Sponsor: Bison Products / Media by Bison www.bisonproducts.com Use our discount code for 10% off at checkout - DaleNotDale Episode Produced by: Adam Busby (The Buzzman)

In this week's podcast, we wrap up our celebration of National Volunteer Month by highlighting some of the amazing people who dedicate their time and talents to making Women Who Code the amazing global community it is. Women Who Code Conversations: Sierra OBryan, Senior Software Engineer at Twitter and WWCode Mobile Leadership Fellow, and Vui Nguyen, Senior iOS Consultant at Atomic Robot, and WWCode Mobile Track Lead, discuss their experiences volunteering for Women Who Code, and how it has enriched their lives and careers. https://www.womenwhocode.com/blog/wwcode-podcast-40-the-importance-and-benefits-of-volunteering-wwcode-leaders Women Who Code Talks Tech: How to Translate Big Data and DevOps Into Clinical Genetics Applications In celebration of DNA Day on April 25th, we have a discussion on How to Translate Big Data and DevOps Into Clinical Genetics Applications, given by Angelina Uno-Antonison, Software Architect, Genomics, at the UAB School of Medicine. This talk was featured at CONNECT Digital 2020, and remember, the next Women Who Code CONNECT conference is right around the corner and is taking place on May 26th, 2022. https://www.womenwhocode.com/blog/how-to-translate-big-data-and-devops-into-clinical-genetics-applications Women Who Code Career Nav: A panel featuring Women Who Code Leaders talking about how YOU can become a Women Who Code volunteer. Learn how to come up with a topic, submit a talk, and elevate your professional profile while sharing your expertise with our global community. Featuring WWCode Mobile Fellow Sierra OBryan, WWCode Data Science Fellow Zareen Naowal, and WWCode Python Fellow Anjali Menon, and moderated by WWCode Community Manager Sapphire Duffy.

Welcome to April 25, 2022 on the National Day Calendar. Today we celebrate ringing up old friends and weird science. The first call ever made on a telephone lasted only a couple seconds. But the duration didn't matter to its inventor Alexander Graham Bell, who was ecstatic that his device worked. But he would've positively freaked out if he witnessed the call between two Harvard University students in 2012. Eric Brewster and Avery Leonard spoke on the phone for a record-setting 46 hours, 12 minutes, and 52 seconds. So what were they talking about? Everything. It was part of an art installation and by the time the call was over, it's safe to say they were probably ready for lots of silence. On National Telephone Day, celebrate by ringing up an old friend to catch up.  We've all heard stories about children switched at birth, but this story takes the cake. When Lydia Fairchild, a pregnant mother of two found herself in an economic pinch, she decided to apply for government assistance. Imagine her surprise when a DNA test revealed that her children were not her own. She was so upset by the implications of fraud that she asked for a government witness to be present at the birth of her third child. Now here's where it gets strange. An immediate test of the newborn confirmed that the child was not Lydia's either. This case had experts so baffled until science determined that Lydia was a “chimera.” She herself had absorbed her own twin while developing in utero and it was her twin's DNA that showed up during testing. On National DNA Day, celebrate the weird science that may only reveal one piece of the truth. I'm Anna Devere and I'm Marlo Anderson. Thanks for joining us as we Celebrate Every Day. Learn more about your ad choices. Visit megaphone.fm/adchoices

Surprise! It's a bonus episode. In recognition of DNA Day, on April 25, we're dropping a special episode with author Leeanne R. Hay, who recently released her book NPE* A story guide for unexpected DNA discoveries.In this episode, we take a deeper dive into some of the things Leeanne wrote about, from why she wrote the book to NPEs in the media to how consumer DNA testing companies should be held accountable to their customers. You can buy her book here:United StatesAmazon (affiliate link)Barnes & Noble/NOOK https://www.barnesandnoble.com/w/npe-a-story-guide-for-unexpected-dna-discoveries-leeanne-r-hay/1140515101?ean=2940160967967APPLE Books https://books.apple.com/us/book/id1603767471'Rakuten/KOBO  https://www.kobo.com/us/en/ebook/npe-a-story-guide-for-unexpected-dna-discoveriesInternationalAmazon/KINDLE United Kingdom https://www.amazon.co.uk/story-guide-unexpected-discoveries-non-paternity-ebook/dp/B09PZ7KNZ6/ref=sr_1_1Amazon/KINDLE Australia https://www.amazon.com.au/story-guide-unexpected-discoveries-non-paternity-ebook/dp/B09PZ7KNZ6/ref=sr_1_1Amazon/KINDLE Canada https://www.amazon.ca/story-guide-unexpected-discoveries-non-paternity-ebook/dp/B09PZ7KNZ6/ref=sr_1_1  

Chief of Forensic Science Division of the Cook County Public Defender's Office, Brendan Max, joined WGN Radio’s Karen Conti to celebrate DNA Day and discuss forensic science and the use of genealogy technology in order to solve cold cases. They also talked about the ShotSpotter technology and the purpose it serves within the criminal justice […]

To celebrate DNA Day we are joined by Dr. Stephanie Ryan! In this podcast episode, Dr. Ryan discusses science education and communication, especially making science understandable for kids. To keep the celebrations going we will be co-hosting a virtual event on DNA Day itself, Monday, April 25th at 6pmET! During this special DNA Day event we will do a live DNA experiment with Dr. Stephanie Ryan. You can follow along at home to do the experiment with us! You can register for the event here.Stephanie Ryan, Ph.D. is a chemist, boy mom, and a social media influencer who enjoys using her background in academia to create educational products and content, helping young kids learn through play about the fascinating world around them. Over the years, Dr. Ryan has taught science to all age groups, both in and out of the classroom, helping toddlers learn about their world and college students define theirs. She is an active member of the chemistry education community and is currently a committee member of the International Activities Committee for the Division of Chemical Education. Ryan earned her Ph.D. in the Learning Sciences and her M.S. in Analytical Chemistry from the University of Illinois at Chicago. She earned her B.S. in Chemistry from Saint Mary's College.On This Episode We Discuss:Thoughts on correcting kids if they have an incorrect understanding What to do if kids ask questions that we don't know how to answerRecommended resources for parents/caregivers to foster scientific curiosity in their children from a young ageThe recommended age kids should start learning about STEM conceptsThe inspiration behind Dr. Ryan's book, “Lets Learn About Chemistry”Advice for being a science communicator, especially on social media Want a free copy of “Lets Learn About Chemistry”? Head over to our social media to enter our giveaway! Search “DNA Today” on Twitter, Instagram, and Facebook. For great learning activities in the sciences, book recommendations, and more, follow Dr. Ryan on Instagram and visit her website letslearnaboutscience.com. Also don't forget to mark your calendar for Monday, April 25th. It's DNA Day! At 6pmET we will be co-hosting a virtual event with Dr. Ryan. She will be our guide for doing these at-home DNA experiments together! Register here.Stay tuned for the next new episode of DNA Today on April 29, 2022, where we'll be discussing the completion of the human genome with Dr. Eric Green, Director of the National Human Genome Research Institute (NHGRI) at the National Institutes of Health (NIH)! New episodes are released on Fridays. In the meantime, you can binge over 180 other episodes on Apple Podcasts, Spotify, streaming on the website, or any other podcast player by searching, “DNA Today”. Episodes since 2021 are also recorded with video on our YouTube channel. DNA Today is hosted and produced by Kira Dineen. Our social media lead is Corinne Merlino. Our video lead is Amanda Andreoli. See what else we are up to on Twitter, Instagram, Facebook, YouTube and our website, DNApodcast.com. Questions/inquiries can be sent to info@DNApodcast.com. Are you seeking a career with purpose in the healthcare space? We'd recommend checking out Worldwide Clinical Trials, a contract research organization that partners with pharmaceutical and biotechnology companies to advance development of new medicines. Apply your passion at Worldwide where they take an entrepreneurial approach backed by scientific expertise to help bring treatment options to patients. With a global team of 3,000 experts, you will be inspired by bright thinkers, dreamers and doers who innovate and invent for a brighter tomorrow. Perks include unlimited flexible paid time off, limited travel requirements, and the ability to work remotely. Bring your talents and passion and join the team at worldwide.com. (SPONSORED)PerkinElmer Genomics is a global leader in genetic testing focusing on rare diseases, inherited disorders, newborn screening, and hereditary cancer. Testing services support the full continuum of care from preconception and prenatal to neonatal, pediatric, and adult. Testing options include sequencing for targeted genes, multiple genes, the whole exome or genome, and copy number variations. Using a simple saliva or blood sample, PerkinElmer Genomics answers complex genetic questions that can proactively inform patient care and end the diagnostic odyssey for families. Learn more at PerkinElmerGenomics.com. (SPONSORED)If you enjoy DNA Today, especially Episode 139 with Dani Shapiro who discovered she was donor conceived, then you'll also enjoy more shocking discoveries from DNA testing in a new podcast I love, BioHacked: Family Secrets. It's a brand new podcast all about hidden ancestry, medicine, and technology. The show follows the children of anonymous sperm and egg donors — some with dozens or hundreds of half-siblings — who accidentally learn the truth because of commercial DNA kits like 23andMe. The podcast drops some bombshells...and shows how new technology is unraveling the deep, dark secrets of the baby business. Along with scandalous personal stories, BioHacked: Family Secrets also reveals unexpected ethical, scientific, and political questions. It's a vital listen for anyone who loves wild stories about science, tech, and history...or even just messy family drama. You can find BioHacked: Family Secrets...wherever you're listening right now. New episodes drop every Wednesday.The Big Biology podcast dives deep on some of the most provocative and exciting topics in biology today, in a fun and accessible way. In each episode, hosts Art Woods and Marty Martin, biology professors themselves, talk to leading scientists and journalists from around the world about the biggest, most cutting-edge topics in biology. From human consciousness, human origins, new directions in evolutionary theory, to the emergence and spread of zoonotic diseases like COVID-19, and much more! Whether you are a researcher, teacher, student or simply curious about science and biology you'll love the entertaining and deep conversations about biology and the exposure to new research they bring. Learn more at BigBiology.org, and subscribe, rate and review on, Spotify, Apple Podcasts, Google Podcasts, or wherever else you get your podcasts.

We are excited to share that Kourtney Kardashian recently featured in DNA Today in an article on Poosh, “How Genetics Play the Ultimate Role in Health”. Our host, Kira Dineen, shares insight on genetic counseling and epigenetics. The Chief Medical Officer of Mitera, Dr. Kathy Salari, joins the show. Mitera is a telehealth company that offers a unique care model that uses remote technologies and subspecialty medical oversight to responsibly democratize access to reproductive genetic testing. On this episode, Dr. Salari will be sharing about Mitera's at-home reproductive genetic testing options including non-invasive prenatal screening and carrier screening. Dr. Kathy Salari is a maternal-fetal medicine subspecialist with expertise in caring for high-risk pregnancies. Her clinical work primarily focuses on reproductive genetics and fetal imaging. She received her Bachelor's degree in Molecular Genetics from U.C. Berkeley in 2001 and her medical degree from U.C. San Diego in 2008. She then went on to complete her residency in Obstetrics & Gynecology followed by a fellowship in Maternal-Fetal Medicine at the University of Michigan in 2014. Following completion of her training, she began her clinical career as a maternal-fetal medicine specialist in the San Francisco Bay Area. In a period of two years she was named Chair of Clinical Genetics as well as the Director of Fetal Imaging and Perinatal Genetics at Palo Alto Medical Foundation. During her tenure as the director of a high volume fetal imaging center and maternal-fetal medicine group, her passion for timely and accurate diagnosis of birth defects and delivery of evidence-based obstetric care was emboldened. Driven by a vision for bringing subspecialty reproductive health expertise to every pregnant person across the country, she founded Mitera in 2019. By employing a telehealth platform for reproductive genetic testing, she hopes to bridge gaps in maternity care and broaden access to the responsible delivery of diagnostic technologies across the country. On This Episode We Discuss:Inspiration behind MiteraGenetic conditions included in Mitera's 23Pears carrier screening kitKira's experience with 23Pears and what consider she is a carrier ofInformed consent process for ordering genetic testingHow results are shared with patientsInformation included in Peaches&Me (Non-Invasive Prenatal Screening)Why Mitera's tests do not include microdeletions (NY Times article referenced) How patients can order Mitera testing >>>>> Insert YT Mitera Video

Our boy T has been told his whole life that he's part Native American...but the details of his lineage have always been a liiiiiitle hazy...so today we find out the truth!! See omnystudio.com/listener for privacy information.

Sometimes DNA Test Results Are Just The Beginning Of The Story... Welcome to April 25, 2021 on the National Day Calendar. Today we celebrate weird science and staying connected.  When Lydia Fairchild, a pregnant mother of two found herself in an economic pinch, she decided to apply for government assistance.  Imagine her surprise when a DNA test revealed that her children were not her own.  She was so upset by the implications of fraud that she asked for a government witness be present at the birth of her third child.  Now here's where it gets strange.  An immediate test of the newborn confirmed that the child was not Lydia's either.  This case had experts so baffled until science determined that Lydia was a “chimera.”  She herself had absorbed her own twin while developing in utero and it was her twin's DNA that showed up during testing.  On National DNA Day, celebrate the weird science that may only reveal one piece of the truth. The first words ever spoken on a telephone were: “Mr. Watson, come here. I want you.” That was the phrase uttered by Alexander Graham Bell to his partner Thomas Watson back in 1876. In the nearly 150 years since then, this invention has dramatically changed the world. Mr. Bell would probably be shocked to see what has become of his simple device. Even in our lifetimes, we've seen the telephone transform into what is essentially a hand-held computer, but its main purpose remains the same: bringing people together. On National Telephone Day, celebrate by reaching out to your loved ones. Mr. Bell would be awfully glad you did.  I'm Anna Devere and I'm Marlo Anderson.  Thanks for joining us as we Celebrate Every Day.

Today Is Blue Sunday,  DNA Day,  East Meets West Day,  Hairstylists Appreciation Day, National Zucchini Bread Day, National Crayola Day, Hug A Plumber Day,  License Plates Day, Malaria Awareness Day,  Mother, Father Deaf Day, National Mani-pedi Day,  National Pet Parent's Day,  Parental Alienation Day,  Pinhole Photography Day,  Red Hat Society Day and  World Penguin DaySupport the show (https://www.patreon.com/Itstoday)

DNA Day and Match Day (for genetic counseling grad programs) are only one week away! To celebrate we have two exciting announcements. Announcement #1 Our host Kira Dineen will be live on Instagram with Dena DNA on Saturday April 24th, 2021 at 12pmPT/3pmET to celebrate both genetic holidays. Come with your genetics questions including genetic counseling graduate school questions! Head over to our Instagram for more info (@DNAradio), and maybe a giveaway… Announcement #2 We teamed up with Jackson Laboratories and Million Women Mentors CT to create a resource guide to help students and teachers learn about the importance of genetics in our everyday lives. The guide includes genetics lessons with worksheets to help engage students in genetics. It will be available on Monday April 19th at DNApodcast.com in anticipation for DNA Today on April 25th. Join our celebrations on social media using #CTDNADay! DNA Day Podcast Recommendation: Stream Episode 46 of DNA Today that celebrates DNA Day including the history of the day, activities, and careers in genetics. Our guest on this episode is Jo Bhakdi, the founder and CEO of Quantgene. His work in machine learning, sequencing technology, and DNA extraction procedures defines the cutting edge of genomic diagnostics, early disease detection, and precision medicine.Prior to Quantgene, Jo founded i2X, an investment framework that composes low-risk Venture Capital portfolios across large numbers of technology startups. The i2X platform laid important foundations for advanced analytics in both financial and biotechnology applications, such as the Quantgene machine learning platform.Bhakdi holds a Masters in Economics and Psychology from Tubingen University, one of Germany’s leading academic institutions, with a focus on financial theory and statistics. He kicked off his career at WPP and Omnicom, where he held Strategy and Executive Director positions.On This Episode We Discuss:Overview of whole exome sequencing (WES)Technology for WESWhole exome sequencing (WES) vs whole genome sequencing (WGS) vs gene panelsWhen to order WESDisorders diagnosed through WESTurn around time for WES resultsUS insurance coverage and cost of WESLimitations of WESFuture of WES, possibly replacing newborn screening or whole genome sequencing Learn more about whole exome sequencing here. You can check out Quantgene through their website. Stay tuned for the next new episode of DNA Today on May 7th, which launches our Cystic Fibrosis Series in honor of May being the awareness month. New episodes are released on the first and third Friday of the month. In the meantime, you can binge over 145 other episodes on Apple Podcasts, Spotify, streaming on the website, or any other podcast player by searching, “DNA Today”. Brand new in 2021, episodes are now also recorded with video which you can watch on our YouTube channel. See what else we are up to on Twitter, Instagram, Facebook, YouTube and our website, DNApodcast.com. Questions/inquiries can be sent to info@DNApodcast.com.

Listen to all the goings on from Duke's DNA day 2019!

Olivia Munn is very thin-skinned. She goes after the Go Fug Yourself fashion ladies. You can order food to be brought to your gate at MSP. It's DNA Day. A dumb gender-reveal idea. Is Lori Loughlin just not very smart? Top songs of the 90's.

National DNA Day - Thomas MacEntee Not Old Better Show: BackStory Genealogy Series Welcome to The Not Old Better Show, BackStory Genealogy Series, I'm Paul Vogelzang and this is episode #344. Today's show is brought to you by DNABargains.com. As part of our Backstory Genealogy series, we are joined today by Thomas MacEntee. Thomas MacEntee is a regular guest and a favorite of The Not Old Better Show audience. Thomas MacEntee is back with some excellent tips, advice, new innovations in genealogy, and first-hand expertise for all in the genealogy community. All this in anticipation of National DNA Day, which is April 25, 2019. Thomas MacEntee is a well known public speaker, an international guest lecturer at many educational campuses, forums, events and conferences, and is very popular having delivered genealogy classes to many thousands of people in the genealogy community. Thanks to Thomas MacEntee for joining me today. You can follow Thomas MacEntee, the genealogy ninja on Twitter @tmacentee, and at his web site Genealogy Bargains, and https://DNABargains.com, plus https://NationalDNADay.com. We'll post all the links in the notes and on our web site. And, remember, the FREE, brand new, expanded DNA Buying Guide offers breakdowns of DNA testing kits, downloading, uploading and moving your DNA results, and the NEW expanded section on privacy. Again, DNABargains.com, and NationalDNADay.com to help you sort out the crowded landscape of DNA testing and for the newly expanded, and FREE DNA Buying Guide. The Not Old Better Show. Talk About Better. Thanks, everybody. https://notold-better.com

Dr Laura Rodriguez - NIH NHGRI DNA Day The Not Old Better Show: Backstory As part of our Back Story genealogy series, in celebration of National DNA Day, joining us today is well known, widely respected, Dr. Laura Rodriguez. Dr. Laura Rodriguez, is director, Division of Policy, Communications & Education at the National Human Genome Research Institute within the National Institutes of Health. Dr Rodriguez plays an important role in developing and implementing policy for research initiatives, and designing communication and outreach strategies to engage the public in genomic science, preparing health care professionals for the integration of genomic medicine into clinical care. Enjoy! SPONSORED BY DNA BARGAINS DNA Testing: Balancing Value & Privacy

After decades on the loose, it’s cool the cops finally caught him. But is it cool how they caught him? Nathan Pearson and Laura Hercher are back for April’s headlines. AACR had some more good news about Keytruda, and we take a look at the cancer prediction space. DNA Day, the first cannabis based therapy to be recommended for FDA approval, the Zuckerberg hearing—there’s lots in here today.

Dr. Olivier Noel, National DNA Day The Not Old Better Show: Backstory Series As part of our BackStory genealogy series, joining us today is Dr Olivier Noel.  Dr. Olivier Noel is a 2017 Forbes Magazine 30 Under 30 Honoree in Science, and is Founder and CEO of DNA Simple.  Dr Noel, who grew up in Haiti, then attended medical school at Penn State University, and has been conducting DNA, biomedical and developmental biology research for 8 years. In celebration of National DNA Day, please join me in welcoming to the Not Old Better show via internet phone, Dr. Olivier Noel. SPONSORED BY DNA BARGAINS DNA Testing: Balancing Value & Privacy

Dr. Carla Easter, NIH - National DNA Day Welcome to the Not Old Better Show, BackStory genealogy series, I'm your host, Paul Vogelzang, and this is episode 208. As part of our Back Story genealogy series for National DNA Day, joining us today is well known, widely respected, Dr. Carla Easter, NIH Chief of Education. SPONSORED BY DNA BARGAINS DNA Testing: Balancing Value & Privacy

Rafi Mendelsohn is the Director of Public Relations and Social Media at MyHeritage. MyHeritage is the largest family history and DNA company that helps consumers to discover their ethnic origins and find new relatives. Their new pro bono initiative, DNA Quest, is currently helping adoptees and their birth families reunite through genetic testing, which we explore in this podcast episode. This offer is only available through the end of April 2018! Apply today for one of 15,000 free DNA kits. Learn more on MyHeritage's blog.  On This Episode We Discuss:-How the project started-Who is eligible and how to apply for this free testing-What is required for the testing-The timeline of the project-The number of people who find their biological relatives through MyHeritage-Information provided in the MyHeritage results-New updates and innovations from My Heritage Don’t forget that April 25th is DNA Day! Check out my episode all about the history of the day and other fun facts.Stay tuned for the next new episode of DNA Today on May 4th, 2018 where I will be interviewing patient advocate Irina Brook about her BRCA2 mutation and hereditary breast cancer.New episodes are released on the first and third Fridays of the month. See what else I am up to on Twitter, Instagram, Facebook and iTunes. Questions/inquiries can be sent to info@DNApodcast.com.

The boys discuss the NFL, MLB, Marshawn Lynch, college football, Panera, Sandy Duncan, DNA Day, badminton, Folsom Street Fair, Odell Beckham, ceremonial first pitches, girth charts, and a factory-installed shimmy.

THE FIRST 100 DAYS; AARON HERNANDEZ LETTERS; ONLINE CASINOS; SOCIALISM IN VENEZUELA; MIKE ROWE FOR OFFICE; FRENCH PROTESTS; CAMPUS PROBLEMS; SAN DIEGO SCHOOLS TO ADDRESS ISLAMAPHOBIA; PC REPORT; MANLY MINUTE; ANCESTRY RESULTS; APP INNOVATORS

Mike Murray and the crew over at Geisinger are making the implementation of genomic medicine look down right easy. In today’s interview, Mike explains GenomeFIRST Medicine, a program at the Geisinger Health System in Pennsylvania to offer care “that is based on an individual’s DNA sequence.” The healthcare provider boasts its own biobank and has partnered up with Regeneron’s Genome Center to offer exome screening to self selected patients. As of DNA Day last year, April 25th 2016, 100,000 recruits had signed up.

The news includes: The Genealogy Guys Podcast can now be found and heard on iHeartRadio at http://www.iheart.com. MyHeritage is more than halfway to its goal of digitizing every cemetery in Israel. 23andMe has introduced an Ancestry Standalone product for US customers for $99. The 2017 International Germanic Genealogy ‘Connections' Conference has been extended to three days – 28-30 July 2017, in Minneapolis, Minnesota. The New England Historic Genealogy Society (NEHGS) will honor journalist and author Cokie Roberts on 27 October 2016 at its Fall Family History Benefit Dinner in Boston, Massachusetts. American Ancestors and NEHGS will present DNA Day on 22 October 2016 at DCU Center in Worcestor, Massachusetts. Details and registration are available at http://www.americanancestors.org. The Council for the Advancement of Forensic Genealogy presents its Annual Forensic Genealogy Institute on 7-9 March 2017 in San Antonio, Texas. Registration opens 15 October 2016 at http://www.forensicgenealogists.org/institute/. George shares highlights of Findmypast's recent record releases. The Association of Professional Genealogists (APG) honored several of its members at its annual Professional Management Conference in Fort Wayne, Indiana. APG announces that Kerry Scott has been named editor of their monthly newsletter. RootsTech 2017 will be held on 8-11 February 2017 in Salt Lake City, Utah. Registration is available at http://rootstech.org. RootsTech has announced the Third Annual RootsTech Innovator Showdown. Details are available at http://rootstech.devpost.com/. FamilySearch and Twile have announced the launch of a new feature that allows users to generate a family history timeline and share it with others. Users must register at Twile at https://twile.com/ for free. A premium version is available. Drew shares highlights of FamilySearch's recent new record releases. Listener email includes: Jeff asks for suggestions for how to sort out his grandfather's birth father and other information. Connie asks about the source of a quote, and asks for suggestions for setting up a site for her extremely large family to keep in touch and share information. Ryan asks for suggestions about how to determine how two men in his family research were related. Please help The Guys spread the word about our two podcasts: Support us at Patreon.com at (https://www.patreon.com/user?u=2684555). Tell your friends and genealogy society members about us. Leave a review at iTunes. Leave comments at iHeartRadio. Visit the Aha! Seminars, Inc., website at http://ahaseminars.com for Our Speaking Schedule and join us at conferences across the United States.

National DNA Day commemorates the completion of the Human Genome Project in April 2003 and the discovery of the double helix of DNA in 1953. NHGRI began celebrating DNA Day annually on April 25th after the 108th Congress passed concurrent resolutions designating it as DNA Day. The goal of National DNA Day is to offer students, teachers and the public an opportunity to learn about and celebrate the latest advances in genomic research and explore how those advances might impact their lives. Check out NIH's director, Francis Collin's AMA on Reddit, the Harry Potter and the Genetics of Wizarding webinar and the tweetchat #DNADay16 archives. To celebrate on the show, I talk about what DNA is, the history of humans discovering new aspects of DNA, the fun events you can take part in and careers that all relate to DNA. Any questions about DNA Day and it’s events can be direct to dnaday@nih.gov. You can learn more on their website, https://www.genome.gov/10506367/national-dna-day/.

If you experience any technical difficulties with this video or would like to make an accessibility-related request, please send a message to digicomm@uchicago.edu. The second annual DNA Day took place on Saturday, March 19th, 2016, in the atrium of the University of Chicago’s Gordon Center for Integrative Science. The event was sponsored by the National Institutes of Health Conte Center for Computational Neuropsychiatric Genomics, with the goal of promoting public awareness about molecular biology and DNA science.

If you experience any technical difficulties with this video or would like to make an accessibility-related request, please send a message to digicomm@uchicago.edu. The second annual DNA Day took place on Saturday, March 19th, 2016, in the atrium of the University of Chicago’s Gordon Center for Integrative Science. The event was sponsored by the National Institutes of Health Conte Center for Computational Neuropsychiatric Genomics, with the goal of promoting public awareness about molecular biology and DNA science.

If you experience any technical difficulties with this video or would like to make an accessibility-related request, please send a message to digicomm@uchicago.edu. The second Annual DNA Day took place on Saturday, March 19th, 2016, in the atrium of the University of Chicago’s Gordon Center for Integrative Science. The event was sponsored by the National Institutes of Health Conte Center for Computational Neuropsychiatric Genomics, with the goal of promoting public awareness about molecular biology and DNA science.

Fisher opens the show with David Allen Lambert, Chief Genealogist of the New England Historic Genealogical Society and AmericanAncestors.org.  David's "Family Histoire" news tells us about a Connecticut couple who have been married longer than any other couple in America!  How long have they been married and who are they?  Catch the podcast.  We also hear about the passing of a woman who was America's oldest surviving veteran.  David will share with you where and when she served and her remarkable age.  Then, the two talk about a new cruise ship, set to sail in 2018, that is the modern replica of another ship that sank in 1912.  Can you guess what it is?  Plus David's "Tech Tip" has to do with an exciting new announcement by MyHeritage.com.  And he shares another free database from NEHGS.  Listen to hear what it is.In the second segment, David returns and talks with Fisher about their highlights from the recent Roots Tech Conference in Salt Lake City, Utah, focusing first on new products, including those from the winners of the Innovator's Summit.  They also talk about a new data storage service that uses a life insurance company model to assure your data stays within your family's control for generations! (Fisher talks to the founder next week.)  David also reviews JRNL, a product having to do with keeping a digital journal, and a French company that serves as a social media base for your family and family history, only without the databases.  Fisher then plays back an incredible family history discovery from Roots Tech.  (Hint: She obtained an ancestral item dating back to 1812!)  Fisher and David also talk visiting with keynote speaker, the renowned historian Doris Kearns Goodwin, backstage.Then, Dr. Kasia Bryc of 23andMe joins the show to talk about what their research is saying about how we come together as couples!  Are they the differences or similarities that bring us together?  Is there a genetic tie here?  Dr. Bryc has some Valentines Day insight.Then, Tom Perry from TMCPlace.com, the Preservation Authority, returns with great advice on managing your various formats and bringing them together in a presentable way.That's all this week on Extreme Genes, America's Family History Show!

Every month, an expert from our sponsor 23andMe.com answers your questions about genealogy DNA.  This week, Dr. Joanna Mountain takes on a challenging listener question.  And Sarah O'Connor of GeneArtistry.com talks about her research into a century old jailbreak involving a great great uncle!Fisher opens the show with David Allen Lambert, Chief Genealogist of the New England Historic Genealogical Society and American Ancestors.  David talks about a new milestone recently achieved by Queen Elizabeth, new finds in the area of Stonehenge, and the discovery of 2.5 million year old remains in South Africa.  David also provides a "Low Tech Tip of the Week," a "poor man's GPS" for use in cemeteries!  He also has a review of an app called PhotoMyne, and another free database from NEHGS.Then, Dr. Joanna Mountain from 23andMe.com answers an amazing listener question about genealogy DNA, and offers other insights for you to understand as you consider your DNA test.  Everybody's talking DNA these days, and you won't want to miss what Dr. Mountain has to say.In the next segment, Sarah O'Connor of GeneArtistry.com reveals her criminal great great uncle's past and how she tracked his life after a jail break over a century ago!  It's another tale that will leave you saying "What a story!"Then, Tom Perry from TMCPlace.com flawlessly handles another listener question on preservation.It's all this week on Extreme Genes, America's Family History Show!

Our report from the South Coast Toy and Comic Show includes: silly cat comics; a very tempting Monster Squad board game; the stars of Buck Rogers, Clerks, and The Last Dragon; and our dream of unleashing the New England Brethren of Pirates on Fish Island. Also: comedian Marc Maron (whose podcast is arguably even more popular than this one), DNA Day (celebrate by running up and down a spiral staircase), and another "Chickens in the News" story (which is eerily similar to our last "Chickens in the News" story). As the old saying goes, this show is more fun than pouring hot coffee on a snowbank.

If you experience any technical difficulties with this video or would like to make an accessibility-related request, please send a message to digicomm@uchicago.edu. Lois S. Weisman, PhD, Sarah Winans Newman Collegiate Professor in the Life Sciences and Research Professor, Life Sciences Institute, University of Michigan; Professor of Cell and Developmental Biology, University of Michigan Medical School, speaks about “Using Yeast to Understand Neurological Diseases” at the first annual DNA Day hosted by the Conte Center for Computational Neuropsychiatric Genomics at the University of Chicago (March 29, 2014).

If you experience any technical difficulties with this video or would like to make an accessibility-related request, please send a message to digicomm@uchicago.edu. Andrew A. Pieper, MD, PhD, associate professor of psychiatry, neurology, and radiation oncology and director of translational neuroscience at the University of Iowa Carver College of Medicine, speaks about “Discovery and Development of Neuroprotective Molecules” at the first annual DNA Day hosted by the Conte Center for Computational Neuropsychiatric Genomics at the University of Chicago (March 29, 2014).

If you experience any technical difficulties with this video or would like to make an accessibility-related request, please send a message to digicomm@uchicago.edu. Brian O’Roak, PhD, assistant professor of molecular and medical genetics at the Oregon Health & Science University School of Medicine, speaks about “Unlocking the Autism Puzzle: New Mutations and Breakthroughs” at the first annual DNA Day hosted by the Conte Center for Computational Neuropsychiatric Genomics at the University of Chicago (March 29, 2014).

【科】你们知道么？每年的四月二十五日是世界DNA日哦。现在好像还没有流行起来，其实遗传学的一些科普知识还是很有趣的。

Discuss this episode in the Muse community Follow @MuseAppHQ on Twitter Show notes 00:00:00 - Speaker 1: Because oftentimes when we launch startups, we are very keen to tell the world why we’re so different and so unique, but we often forget to tell them why we’re equally good as what what’s already there. 00:00:17 - Speaker 2: Hello and welcome to Meta Muse. Muse is software for your iPad that helps you with ideation and problem solving. This podcast isn’t about Muse the product, it’s about Muse the company and the small team behind it. I’m here today with my colleague Mark McGranaghan. Hey Adam, and our investor Lisa Ankle. Hey, this is quite an impressive use of internet technology, I think, because Lisa, you’re in Singapore. I believe it’s 9 p.m. for you. Mark, you’re in Seattle. It’s 6. a.m. for you, and I’m here in Berlin at 3 p.m. So this is truly a globe spanning call, but it works. Seems to be. So Lisa, welcome to the to the podcast, and can you tell us a little bit about yourself? 00:00:55 - Speaker 1: Yeah, thank you. So I’m Swedish person living here in uh in Singapore, have been here for a couple of years, have a background in working for startups, often as an early employee, and for the past 2.5 years I’ve been part of building out a VC firm. Called Antlers. So we actually run startup generator programs where we help individuals find their co-founders and then launch startups and then we invest in the best teams. On the side, privately, I also do a couple of angel investments, um, a few here and there, select ones, and then my background is in, in marketing and product primarily on the growth side. 00:01:29 - Speaker 2: One of the things that caught my attention about Antler, in addition to its, I guess from my point of view, uh, exotic location. Uh, is that it’s taking some of the, I guess, accelerator model pioneered by by combinator and others, and sort of bringing that to, uh, to this new place. But also I think it has just very nice branding marketing presentation. And I feel like that may even be more important for a for an accelerator who’s constantly recruiting companies, you’re a two sided marketplace in a way, right? You’re connecting companies with investors, right? And so being Uh, being something that presents itself in a way that’s interesting, attractive, appealing to both of those parties, uh, seems quite important. 00:02:09 - Speaker 1: It definitely is, and I think it’s, it’s hard because we want to convince entrepreneurs like yourselves that it’s better to to launch a company together with us than to do it, to do it alone and to to kind of convince entrepreneurs, it’s a very hard, I think, persona. To, to crack. So we try to work with kind of repeat entrepreneurs and very experienced founders. Yeah, and then also establish ourselves as a trustworthy investor. So it’s definitely those kind of two sides that you mentioned. 00:02:34 - Speaker 2: Great. Well, I think that the topic we want to do today is authentic marketing, and you sort of suggested this based on uh the couple episodes ago we talked with Max Schoening from GitHub. And I think we were talking more about product things, but that naturally drifted into this, uh, into this field. And um he talked a bit about the being close to product and even what it means to, you know, what is the marketing playbook in 2020. Uh, and in many ways, he felt like authentic marketing is one that that doesn’t have much of a playbook or you’re doing things that are new and special to you or speaking with your voice in a way that makes sense for The audience for your your product. But of course at the same time, while just saying there’s no playbook, obviously marketing is a skill. It is a whole career field. And in fact, I was reminded of a podcast I heard recently with Patrick McKenzie where he basically described his whole career as being built around taking concepts from the marketing world and bringing repackaging them for engineers who typically don’t appreciate the depth of that skill and then repackaging that in a way. That it’s comprehensible and makes sense to them. 00:03:40 - Speaker 1: I think the episode you had with Max was super interesting, especially around the product principles and kind of having them, having them in place, and it reminded me quite a bit of what you also talked about the company values and the importance of, of choosing what not to do because it’s so easy to say with this, this, this and that, and by choosing everything you don’t have any decision making in the company and I think that’s kind of ties into very much around the marketing and Positioning as well because you want to be for everyone and you want to be this wide, you know, very broad and wide thing and you don’t want to exclude anyone, but by doing so, you also don’t help, you know, the customers or the potential users to to navigate or or to understand you better. So I think that was a very good kind of similarity. 00:04:23 - Speaker 2: Yeah, if you’re everything for everyone, then you’re someone understand what you are. Yeah, yeah, yeah. 00:04:29 - Speaker 2: Well, maybe that naturally leads to a conversation you and I have been having here as we are gearing up towards our product launch and thinking about how we want to explain news to a wider audience. We have our kind of our core group of people who’ve been following our story, maybe even back to the research lab days, and if they, I don’t know, read our 5000 word research article and listen to Mark and I talk on the podcast for 10 hours, they can understand the product, but we’re trying to find a way to package that a little bit more tightly so that more people can get access to that message. And and one of the things that has come up there in our conversations or as you’ve been, have been advising us is what category are we in? And this is honestly a real struggle because it’s important to put yourself in a category that’s an easy way for someone to understand what you are. Are you a car? Are you a kitchen knife? Are you a word processor? Are you a photo editing program? And of course, you can be new and different and better, but starting with, here’s what it is, you know, Google Docs maybe was quite different. In some ways than what came before, but ultimately, you could have described it as well. It’s Microsoft Word, but on the web. Um, but we’ve really struggled with this at Muse. What’s your take on the the sort of the category question and how it fits into the larger positioning topic? 00:05:41 - Speaker 1: Yeah, you’re not alone in feeling this way. It was the same when we started Antler. It’s been the same with multiple startups I worked with. It’s really hard to kind of choose because oftentimes you actually do something new. That’s why you’re a startup and you don’t want to be like someone else. It’s already out there, but I think the risk of not choosing is so high, so you kind of have to choose, even if you choose something that you’re not super happy with. I tried to compare it with like, if you walk around in a grocery store, you want to know what shelf you’re gonna go to, if you want to find the nuts or the dried fruits or going to the candy shelf or going to the fruit stand, and by positioning yourself next to the fresh fruits or next to the candy, it tells a lot about your brand and if you are kind of a healthy snack or if you are not a healthy snack, like the peanuts, the salted peanuts will be. Next to the chips and candy, right? But then if you have a whatever nature bar, they will be next to the fruits. So it does tell a story. I think it’s important to take, to have the discussion and to take it, and you may not land in something that feels completely right because it’s new, so you will feel a bit uncomfortable. But if you don’t choose, then others will choose for you. And that’s the big risk. Then you will have journalists, users and customers, and they will start calling you things and they will all start calling you different things, and that’s horrible for SEO and it’s really bad. Uh, because no one will remember you. So even if you choose something that’s not awesome, at least you have something and you can be consistent. 00:07:00 - Speaker 3: This reflects my experience talking with friends and family about Muse. Initially, I would try to describe the app from first principles in terms of all the novel things that we’re doing and the the unique interaction model and man, people had a really tough time understanding what it was. But once I started describing it in terms of things they were familiar with, note taking apps, personal. Information management, those are the two main ones. I really stuck better and then you could give them the deltas, you know, it’s that, but here are the deltas and the deaths. It’s Microsoft Word, but it’s on the web. People get excited about on the web and likewise, we have a series of deltas for use that was quite effective. Although I had never thought about the people start to pick names for you angle, which uh now that you mentioned it seems quite important. 00:07:36 - Speaker 2: And sometimes that’s good. You want to wait and see how people describe you and then maybe adopt that because in many cases, the target audience or The people who want what you’re offering are actually better able to find the right words. 00:07:50 - Speaker 1: The problem with doing that is that your very smart customers are not, they don’t have a big following, maybe some do, but some of them may not have a big following online and the people who do are the tech journalists, and they might not have time to think this through, and they take a concept they already know and they will just splash it onto the article and then there you are. 00:08:10 - Speaker 2: Yeah, when it comes to journalists and even reviewers that go relatively deep, you know, in the end, they need to crank through a lot of articles or reviews or whatever it is they’re doing in a relatively short period of time. They don’t have weeks and months to get deeply familiar with your product and your philosophies and your all the ideas you’re trying to to share. So of course, they’re going to look for the, the shorthand. So if you don’t, if you don’t give them that shorthand, then yeah, you risk a lot of just fragmented. Sort of description. Yeah, for me, this was the very point. Once we got into this discussion, I started working through this, uh, it, it really called back to me to my Hiroku experience. And so here when we were working on this platform for web deployment in the late, uh, sort of like 2008ish period, and we ran into the same problem because there was this clear, I guess you call it category which was hosting, but in many ways it had all these. Associations really led people in the wrong direction, particularly the historic kind of shared hosting FDP and PHP kind of stuff. Um, and cloud didn’t exist yet and cloud infrastructure didn’t exist. And eventually we did go along with an industry term which was platform as a service. In some ways I was never that great. I don’t think customers are like, I don’t know, industry analysts would use that, but customers didn’t really use it. They didn’t, they didn’t really think of it that way. Um, and, and we struggled with it for a long, long time, basically, as long as I was there, and many years later, I don’t know, 10 years after we started the company is when the industry settled on some terms. One was containerization, that’s for the Dockers and Cougarneti stuff, you know, at Hiroku we made up this weird word dino. Because there was, there was nothing that that behaved in this way. And so we needed a new word for it. And eventually the industry came up with a word which was container. And later on, there’s another cat there was a category or a name for this type of platform, which is serverless. Now that’s a well known space. And we even had like a no servers or forget about servers, that was part of our message, but it just, it wasn’t a category. We were just doing this weird thing that no one could understand and then yes, exactly that problem. Customers, journalists, colleagues, investors, whatever else they want to stick you into this, into a category that isn’t a good fit. And then yeah, I don’t know it was this, it was this constant struggle. In the end it worked out for us, I guess, because we’re doing something that I think was different and special and, and, and ultimately people. Enough people got it, uh, to make the business successful, but still, it was a constant source of pain for me personally, not only to just, I don’t know, write a good homepage or something, but also even what I usually call just the cocktail party experience, which is just what Mark, you just said, Mark, which is chatting with someone that you haven’t caught up with in a long time, whether or not they’re tech industry people are not around the dinner table at a family event, and they say, what are you doing? And you want to like sum it up in a couple of sentences and Just could never do it and just people were left scratching their head and they thought that I was being withholding or I didn’t want to tell them and that wasn’t it. It was like, well, no, you know, I need to sit you down and give you a 20 minute lecture on the history of web development so you can understand this product. And yeah, no, that was always pretty unsatisfying. 00:11:12 - Speaker 1: Yeah, and I think we had the fear of ending up in the wrong. That really drove my initiatives when we, when we launched and started answer. I did not want it to be in the bucket of incubators because in Singapore alone there are 53 different incubators, most of them, I mean, of course, some of them are great, but many of them belong to corporates and I mean, I’m gonna sound like a bitch, but nothing good has ever come out of them. And we didn’t want to be in that bucket because we wanted to build great companies and then we also didn’t want to be an accelerator because that’s a bit different because then you take in an existing team with an existing product and you help them accelerate their growth. We brought founders together, you know, in the first place and helped them navigate what product to build in the first place and then invest. So therefore we, we kind of landed after a lot of pain in the term startup generator that we were generating startups and we’ve been sticking to it for 2.5 years and now. We talk about ourselves more as a VC firm because we’re also now doing a little bit later stage investments as well that we are expanding. So now we have VC firms, and now I’m just a VC kind of boring, but that’s life. And I think, I think that was necessary for us to kind of stand out when we were launching that to tell the story that we were different from from these incubators you would know or the accelerators you would know. 00:12:24 - Speaker 2: That’s a and and maybe a good illustration of someone’s gonna, you know, pick words for you. I think I described you as an accelerator there just 5 minutes ago or something, something like that. So. It’s the, it’s the easy thing to reach for. I I know that. I know that term. I, I have a space for it in my mind, and that’s that positioning concept kind of calling back to the 1980 seminal seminal book just titled Positioning is it’s all about that space in a person’s mind and we all have busy lives and we have a lot of information coming to us all the time and you just you you always reach for that quick shorthand. Yeah. 00:12:59 - Speaker 3: So, I’m curious if you’re going to position a product or service and you want to be in a space like to stand out in that space. Um, we go back to the Google Docs example of you’re in the word processor space, but it has this unique aspect. Are there particular techniques for doing that so that you stand out effectively? 00:13:14 - Speaker 1: Yeah, so there is actually a framework that I often use. It’s called the points of parity and points of difference because oftentimes when we launch startups, we are very keen to tell the world why we’re so different and so unique, but we often forget to tell them why we’re equally good as what what’s already there. So let’s say I’m starting a neobank. I might want to share that actually the transactions are safe or your money. safe with me, sending some basic comfort to the end user that I’m not this crazy startup, we have, you know, whatever it might be encryption or it’s super safe or stable or something like that. FDIC insurance. Yeah, all those things that comfort the end user to like, OK, this is something I can trust. This is, this is, it might be new, but at least I can actually trust it. So that would be the points of parity. How am I as good as the others in this. Category. And then once you have a couple of points of parity, you would add on your points of difference. So, OK, this is stable, it’s safe, it’s secure. However, we’re also pink and purple and glitter. So we’re all these like startup sparkly difference, but you can still rely on us just as you can with your old bank. So that is called the points of parody and the points of difference, and I think it’s very useful, especially for very early startups who are just Starting up who have no trust and people are a little bit skeptical in the beginning. 00:14:34 - Speaker 2: Yeah, that certainly makes sense. I think in a way, entrepreneurs are people who maybe thrive on or have the personality to be different, stand out, be the purple cow, carve their own path, the rebels, what have you. And so then naturally, when it comes to talking about what you’re doing, or pitching it or trying to explain it, you get really going to focus on here’s what’s different. But here’s what’s the same is actually something that, you know, even now as we’re talking about it, I think we could probably do a lot more of that with Muse. 00:15:03 - Speaker 1: Because that’s why you’re building something new. Like that’s like that because that’s why you’re here and and so it should be that way, but I think for the regular user or potential customer, they need to be, you know, feel comfortable in starting using. Aha, it’s the same thing as, but with these new additions. 00:15:19 - Speaker 2: It just gives you a mental reference point, maybe the bank example uh company that I really love their product is N26, which is this Berlin-based bank. I think they’re starting to spread global now, but you know, it’s just a sort of a bank account you put money in and they give you a Mastercard or whatever that you can spend money with. But the thing that makes them different is they have a really nice user experience and a great mobile app and it’s 100% virtual. I really love the product. I also think the marketing is really good, but they do start with that place of, it’s a bank account, you can put money into it, and here’s a Mastercard so you can spend money. 00:15:52 - Speaker 1: Yeah, another example is on telco here in Singapore called Circles.life. They are very clear. We use them and they are very clear like, yes, you will have kind of reception like all over the country. We have good, yeah, you have good data if fast, whatever, but then in addition, we have no stores, so you don’t need to stand in line and hand in your documents. We have someone ship the SIM card to your home. And then you just show the ID as you accept the SIM card and we do everything in an app, which is different from standing, taking this like, you know, standing in line and waiting to get a SIM card, which is how you do it otherwise in Singapore. 00:16:25 - Speaker 2: Yeah, when it comes to the invented category or give a new name to something, you mentioned the startup generator, there’s the platforms of service, serverless thing. And I was just looking back at my notes for the positioning book and they, because it’s an older book, they talk about examples like say Xerox. which invented effectively what we now call a copier, but for a while, Xerox and copier were synonymous, and that’s the, that’s the reward to inventing a new category is your, your brand name actually becomes the generic name Kleenex, I think is often listed in that. They also mention Polaroid, for example, sort of instant instant photography, that if you can invent a new category and give it a name and maybe your your company name becomes the name of that category and you own. That category in a very impressive way. Um, but it’s very hard to do that. I think it takes a lot of time. I think it takes a lot of just money, basically to get the to get the reach, um, and that’s probably something that’s more suited to a company with big venture backing or a big corporate parent. Uh, to be able to push it over the long term. And we explored that a little bit with Muse, our, our very first web page had the your thinking canvas was kind of the description of it, but also we were trying to, I guess not quite invented category. I don’t think I would have thought of it that way then, but that that’s how I wanted to describe it. And pretty naturally that fits to other kinds of thinking canvases, which include digital products like Millanote and Figma and Miro, but also include real world products, which is I think a whiteboard is thinking canvas, a sketchbook is a thinking canvas, a chalkboard is a thinking canvas, post it, stuck to your wall as a thinking canvas. Um, so that was kind of, kind of the idea we wanted to go with that. But yeah, I think the conclusion I came to is that just a small team like ours just can’t. we can’t define a whole new, new category in that way. Uh, now, what we’ll do instead is still sort of TBD we’re still working through, I guess. So another topic in the space of authentic marketing is personal aspirations versus solving problems, and I think Mark, you had some thoughts on this. 00:18:22 - Speaker 3: I feel like every few months you see one of these Twitter threads where someone is arguing one of three positions. The first is that you should describe your product in terms of problems to be solved. You tell your customer you have problems X, Y, and Z, this tool will help you solve them. Sometimes you see people advocating for uh the aspirational model, which is the type of person you want to be. I go, I go back to the classic iPod ads, where you’re just kind of this dancing, energetic, brilliant silhouette, you know, you want to be like that, so you get an iPod. Um, or perhaps the more utilitarian approach where you just say what the product does, and that’s it. Pro X, Y, and Z, you figure out what it’s for and if it’s, if it’s right for you. And I feel like there’s always a tension between those three approaches in marketing. 00:18:59 - Speaker 2: I feel like it’s especially relevant to the prosumer class of of product, which, which we are in because it’s something you buy for yourself, but it’s expensive enough that it’s, you want to buy it because it helps you be better in your work life. Most likely, it helps you be more successful at how you earn your living, and so yeah, the the iPod is consumer so that quite naturally fits with, I think the kind of aspirational, who do you want to be or what, what kind of lifestyle do you want to live, which certainly I don’t know, even things like bottled water and so on are sold in that way, like the advertisements show the product very little and instead they show smiling happy people uh living lovely lives. And you think if I buy this product, they’ll be like that, and then maybe the utilitarian one you described that probably works pretty well for certain kinds of B2BA or just enterprise software where there’s just a person working in a business that has a very specific problem to solve. They have budget to solve it and if you can articulate their problem clearly and convince them that your product is trustable and a solution to their problem, then OK, great, there’s the fit. But when maybe when you get to the prosumer stuff, particularly in this current time, um, I’m thinking of this article signaling as a service like that in the show notes here, but I think there they talk about, for example, things like superhuman, and so the idea that it has this kind of elite thing to it because it’s invitation only and because of the price point and then you get the little, you know, you put the little tagline in your signature or similarly, I think a similar thing has happened with uh hey, hey.com email, brilliantly marketed, of course, those uh the base camp guys. They are always great at that, but I think there’s an element of this where you can’t use a custom domain and actually getting your hey.com domain name, and the people that even just tweet their I guess their their hey.com email, they tweet that out and it’s a way of saying, hey, I’m cool, I’m, yeah, it’s a kind of, it’s a kind of signaling. um, and there’s nothing. Let’s say there’s anything wrong with that exactly, but in theory, they are for helping you be more productive, creative, better at your work, more informed citizen, that sort of thing, rather than a handbag that, you know, is going to impress others. Uh, so yeah, there’s, there’s an interesting tension there. 00:21:05 - Speaker 3: So maybe there’s, there’s two variants of the aspirational side. There’s this, uh, more outwards facing uh status signaling type aspiration, which OK, has its place, I guess. To me, the more interesting variant is when you’re aspiring to something for yourself. So let me tell you a little story, Adam, you recall that we went to the Trinity Library in Dublin. Yeah, it’s this incredible. Like if you Google like amazing libraries, the first image that shows up, right? I don’t know that’s literally true, but you know what I mean. 00:21:31 - Speaker 2: I’ve seen it as a slide in a lot of presentations. Um, there’s actually I think a photo of me, you and you, Lea, because that was sort of our first real team summit. Uh, right there in that library. But yeah, now I recognize it all over the place. It’s very distinctive, this long hallway with the kind of the dark wood and what have you. 00:21:48 - Speaker 3: Yeah. Yeah, anyways, I remember very vividly when I was in that hall, I felt like, man, I should be writing a book, you know, isn’t that isn’t that what one should be doing with one’s life? And I feel like you get a smaller but still um visual sense of that when you’re holding a really nice leather notebook, you’re like, man, I should be, I feel like I should be taking notes or like doing a creative project, right? And I think that’s something that prosumer digital tools can tap into. It’s a sense that A tool just by virtue of its quality can make you aspire to do more creative work. 00:22:13 - Speaker 1: And I think a place we often fall into, especially if you have like software products, is that instead of talking about how this thing will help you, a lot of website actually describes different features, feature A, feature B, feature C, so or it will describe what goes into the product. So I had another comparison that I learned many years ago where she’s like, OK, if you describe a car, you can even describe it like, OK. It is this kind of metal thing. It has an engine for wheels, or you can describe it as this, this thing will take you from place A to place B, and there’s a huge difference there, and I think a lot of startups often because you’re so focused on your features and what you’re building, a lot of times we talk about, you know, feature A, B, and C, instead of talking about what these features, what, what kind of magic they will create for you and how they can be helpful for you. So I think there is kind of a 3 steps there. I think we can land in the middle because I agree like signaling and that is at the end that that’s also something and, and I think it’s, it’s a difference like you said between signaling and just inspiring, inspiring you to create something. But yeah, there is definitely a trap in describing features in a rather uh non-sexy way that doesn’t really make you feel anything. Right. 00:23:25 - Speaker 3: And we keep coming back to this theme on this podcast of Creativity being uh an incredibly emotional act. It’s very human, right? If you deny that, if you don’t recognize that in your product, your marketing, um, I think you’re leaving a lot on the table. 00:23:37 - Speaker 2: That reminds me of another influential book I read many years ago called The Substance of Style by Virginia Pastorrell. I reread it recently and it’s a little dated just because she spends a lot of time referencing the original iMac and I think the PT Cruiser and other current products. Of the early 2000s, whenever it was, the core idea is still just as valid today, which is that there’s a tendency to want to separate out the substance of something that is the the meat, the function, what it does from the surface. We even say beauty is skin deep. She makes the argument that especially when it comes to products or tools that we use in our life, these things, it actually matters because The the surface, the aesthetic will make you feel a particular way. And these products and tools are designed to be used by humans and our feelings matter a lot for motivation, for creativity, for being successful and whatever the thing is that we’re trying to do. And argues, you know, I think at the time that was when Apple’s was kind of ascendant with this new kind of design forward approach, and she spent a lot of time on that and saying why she thought that was really meaningful in the world. was going to set a trend and was quite right about that because you can sit there and say, OK, well, sure, the Apple product and the comparable products do basically the same thing. You can send an email just as easily from a Mac as you can from a say a Windows machine, but it just feels so much nicer. It feels so much more inspiring. It feels so much more creative to do that kind of task from the Macintosh, at least for many people. Absolutely. And so tapping into that is, I think, really important, something we go for with Muse, which is we feel like, OK, sitting down to think deeply about a problem, look up all the prior art, reference the source materials, pour through it all, recombine it in a way that helps you find your own understanding and meaning. That is really hard work and people often don’t want to do it even when it seems like it would be valuable. They think, well, let me just take the shortcut, let me just make a snap decision. Uh, but if we make it really fun and enjoyable and feels really nice to go in and use over something, well, hopefully you’ll want to do it more. I’d love to hear if you have examples of tools or products you use that have this aspirational quality or this inspirational quality in terms of helping you be more productive, creative, make you want to do the thing that it is designed to help you with more. 00:25:58 - Speaker 1: I think there’s so many different categories of this. One is a great pair of running shoes, uh, will help me run more or like I order now during the kind of lockdown we had in Singapore. I ordered lots of workout clothes and I started working out as much as I’ve ever done. Like I, I that’s, I just did it a lot and I think a lot of it is because I felt great wearing my workout clothes and I often wore them every day all the time anyway, because that’s the most convenient and comfortable clothes. But I think that is a great example of how things can just random things can actually. Inspire you to do things and and and run further and and run more often, even if that is a bit of an obstacle as well. And another example is, so Andreas and I, my partner, we have been moving around a lot and when we left San Francisco in 2014, we, we sold everything and we hated stuff that you had at home. We were like, we’re never going to buy stuff to our home, right? Because we’re gonna live in two suitcases and that’s it. And we did that for a couple of years, but then now we’re slowly building up a home again and we were like, we’re not gonna buy something just because it looks good, like who would do that? We don’t want to have stuff that don’t have a meaning or don’t feel a purpose in our home. So we have a lot of functional things. But then we kind of started like, oh, but maybe we buy this whatever nice little, uh, I can make my cold brew and it’s actually this Japanese cold brew thing, and it’s actually really nice. And it doesn’t really have much purpose in my life, but I’m, I’m happy and I get good coffee and now we’re just slowly filling up our lives with lots and lots of nice stuff that makes us happy. So we kind of go. 180 on that one. 00:27:26 - Speaker 2: Very much with you on that. I’m uh I don’t like stuff. I don’t like clutter. I’ve moved a lot. I moved multiple times in one, you know, most recently across continents, but other times in my life, for example, going from Los Angeles to San Francisco where my Living quarters were going to be a tiny fraction of the size and I basically had to get rid of everything. And yeah, every time I’m thinking, why do I have all this stuff? Why do we need this? It takes up space. It’s um and that’s uh I think this is the moment we have to do the obligatory Marie Kondo reference here, right, things that spark joy, it kind of sounds like that’s the direction you’re going with the, with the coffee. Maker there and I feel that as well, even though I don’t, I don’t like stuff that I don’t use or doesn’t really serve a serve a great purpose for me, but the things that I rely on every day, whether it’s something like, yeah, the right tools in the kitchen that I use to make healthy food, obviously my software products, or, or even something like say my bike. I got into cycling as a primary means of transit once I moved to the city where it’s such a nice place to ride, and it took me a while to find a bike that I really liked. But once I did, it’s just, yeah, it’s this, it’s this um virtuous cycle of I want to write it because I like it. And then when I write it, that it helps me be sort of better at cycling and, and then the other, the two kind of reinforce each other. And um, yeah, that’s uh that’s always a great feeling for objects in your particularly physical objects, at least software can be kind of mostly out of the way. It’s just a square on your home screen or some bits on your hard drive, the physical. Objects, I feel very sensitive to that kind of clutter. 00:29:01 - Speaker 1: But we had, I mean, as Zoom did it just works, right? And I think that’s their tagline, it just works better and we had an interaction with the new school our kids are going to and of course, as a school, kind of, of course, but they were having Microsoft Teams and I was gonna download Microsoft Teams and I was like, I told Andreas before they called, no worries. I would download it. I, I mean, you know, I’m kind of ahead of time. I, I prepared myself, and then the call starts and they were like another 8 steps and, and Andreas, he was like freaking out, he’s like, oh, we need to change school. What are we doing here? And there was just such pain. It was just so painful and why, right? And, and that’s just a good, I guess software example. 00:29:38 - Speaker 2: Yeah, well, obviously being tech industry people were probably much more sensitive to good software and good tools, but I think it would be hilarious if you submitted a resignation or, you know, we’re moving our kids to a different school because I’m sorry, you use Microsoft Teams. I think all we’re a slash family. Yeah, exactly. So another place where you’ve been helping us out here, Lisa and I thought it’d be interesting to talk here, especially because it’s timely is launches. So I think when, when I first, uh, or when, when I first brought up this topic with you, I basically led with, well, here’s some things we’re thinking about doing for a launch, but I think I started with even should we do a launch, the launches even make sense in this time period? And uh yeah, I’d love to love to hear your take on all that. 00:30:21 - Speaker 1: I think there’s so many, it’s it’s a super interesting question, and there are so many opinions about this because when you build a product, of course, you want to kind of slowly make Tends to like slowly on board users and then iterate and and don’t have this kind of big boom launch and and when you do those kind of things that often go wrong. So I think there are lots of reasons to not have this big launch, but I think what you guys are doing, you’ve been having a beta for a while, you have now, you know, started adding more users and being more out there. So I think it makes perfect sense to actually use the launch as an opportunity to announce it to the world, especially if you look at The news media and journalists, they need of a why is this news? What’s the news and why is this relevant and why now? And if you have, if you say, well, now is, now is the time when we announce this, this is, you know, this is our launch and announcement that is making it timely and relevant for journalists to actually write about it because it is news and that you are revealing a new product to the world, even though it has been seen by a few handful of people. Well, you may think that you have already told everyone about this and you, you’re so tired of telling the story. It’s just so few people, right, that have heard it and the rest are still waiting and I have no idea what this is and we’ll read it for the first time when you actually do your launch. 00:31:34 - Speaker 2: That was a lesson I learned from a little bit, I got a little bit of exposure to this fellow Mark Benioff of Salesforce when I was part of that organization for a little while, of course. Absolutely brilliant marketer in some ways maybe has a lot of the qualities that I shy away from personally being a more product and engineering minded person that I care about, you know, this kind of authenticity and down to earth and sort of no, no bull approach to explaining things and, and talking about things at the same time, just incredible skills there. And one of the things that he really embraced was you launch things over and over again. Because a launch is just when someone new is learning about it, some new audience is learning about it. There’s a lot of the world is very big. The internet is very big, and it’s when you’re, you’re going beyond your existing audience to a new, to a new audience. And I think that’s, that’s how we’re thinking about this upcoming launch. 00:32:26 - Speaker 1: No, and people also forget. If you hear about it once, people might think, oh, that sounds interesting, and then it’s gone. But then if you repeat the message, and that’s why traditional advertising will hate. Because you tend to you repeat the message and that’s when it actually sticks there. So when you go to the grocery store, you pick that is, you know, washing detergents instead of the other. And so I think like repeating yourself, it feels really annoying, but it actually it works and it can be helpful for people because they heard about it somewhere or they read about it and then wait wait, what was that again? And then they can’t remember. And then when they get reminded, oh, yeah, that’s right, then they might start doing their own research about it. 00:33:02 - Speaker 2: I like the old Paul Graham quote, people don’t notice when you’re there, they notice when you’re still there. 00:33:08 - Speaker 3: It’s a good one. I also think that for an early stage company, there’s something to the successive levels of publicness that you’re releasing into. So first you tell some friends, you’re starting a company, and then you have an alpha product and you have a beta product, and then you release it, and different people want to kind of jump on the train at different points. And so you announce each stop. We’ve had people who said, you know, you sounds awesome, but I don’t have time for like weird beta stuff. Just let me know when it’s ready. And so when we launch, they’ll know, OK, it’s ready for that. 00:33:33 - Speaker 1: I learned this when I was, uh, my first job was as a theater producer, which is super fun. But I was 18 and like part of the producer’s job is to do PR and and get people to buy the tickets for the show. And I remember we had, I did lots of PR announcements. I don’t know, but I just had that every month we had some kind of news like, you know, these are the actors or this is what we’re gonna do. And now we’ve done, we’re done with the clothes, come look at them, whatever. We just made up a lot of news. And what happened was first the local press started writing about it, and then after a while, after my 5th or 6th announcement, whatever, the TV called me and they said, well, they’ve been writing about you so much. You must be on to something. Can we come out and do a like a interview with You guys, and I was like, sure, you’re welcome. So then by just getting that niche local media first, and they wrote about it again and again and again, the bigger sharks read, you know, they eat the small fish, right? They read the smaller sharks to try to stay up on what’s going on and what’s happening. So while I didn’t really target the TV channel, they kept seeing those that the news in the local media and that’s why and how we got the big attention eventually, which that was just me being like new and lucky and naive and just doing this shit because I was stressed. 00:34:36 - Speaker 2: I think it counts for a lot in any business, right? Yeah, I think, um, I keep hearing about this is one of the best phrases to it’s not just you’re there and you’re still there. It’s something about I keep hearing about this. What, what is this? I need to look into it. I want to give it some of my attention because of that, yeah, repetition. 00:34:53 - Speaker 1: Yeah, and if you were, if you or kind of the PR people are the only ones nagging a journalist about something, they would never find it interesting. But when they start reading or hearing about it from different sources, that’s when they, wait a minute, I need to look into it. So, so that’s why if you cannot target lots of different things, then eventually the big fish will find you interesting as well. 00:35:11 - Speaker 3: We’ve alluded to it here, but I think it’s important to note that we’re somewhat disconnecting the product changes from the messaging and marketing that’s going out. There needs to be some coupling, of course, and you want some of that, but also they, they don’t need to be super hard coupled together so that the same day you launch on TechCrunch, you’re letting your first user sign up, right? Right. There’s some apps where you need to do that like maybe consumer apps or something, but mostly you want to have more control over these axes independently. 00:35:33 - Speaker 1: No, I think you definitely need to separate. To, because it’s simply too risky to onboard lots of new users, um, and you don’t really know how things will behave. You also want to have the freedom of iterate and and keep releasing new features and new ways of working, so you can’t be too, you can’t have the message too kind of literal, if that makes sense. Like it can’t be too descriptive of what the product actually does or describing all these features because those features you want to keep changing or iterating and the overall message needs to be repeated and repeated and repeated. When we worked with consumer apps, we had like these video. And then we did them, but then two weeks later they were outdated. I think you have a lot of videos, but you show very specific features in those videos and they’re extremely helpful. But if you kind of have telling the entire story with a lot of screenshots, it doesn’t make any sense because in a couple of months, you have to redo it. 00:36:20 - Speaker 3: Maybe the most extreme version of this is just to schedule a release, you know, for the same day every year, um, which is what, of course, they did at Salesforce. And I just, when that day happens, like, whatever you have, that’s what you launch. It actually works really well. As an engineering manager, I like that a lot because I think it’s best to limit. and that scope and so a calendar based marketing release does that for you. 00:36:37 - Speaker 2: This is Dreamforce you’re talking about their big convention and they basically tries to figure out what what are you going to have for Dreamforce it’s sort of the internal function of the company. Exactly. 00:36:46 - Speaker 1: But Google is the same, right? They always have a couple of news around Google I and a lot of these tech companies have actually copied that part, and it’s probably because it works and and people can have and then the press starting to get excited and and they know it’s coming they can plan it in the editorial planning, so they have space for it. 00:37:02 - Speaker 2: There’s some. Energy inside the team. I’m a big fan of continuous delivery to the point that I spent quite a lot of my life, uh, building a product to make that easier and sort of iteratively letting stuff out and not doing the big bang release and what have you. But on the perspective of getting folks excited both externally, potential customers and so on, but also internally on the team, there’s something very powerful about rolling stuff up and do a big release. I’m reminded of a classic post from uh Mark Shuttleworth, uh, the Ubuntu Linux project. And they had a, uh, they very famously brought in a 6 or famous to me. Maybe that reflects my interest in, but Uh, they brought in a 6 month release cycle where they would do a new release every 6 months and just if your stuff’s ready to go into the release, it does, and otherwise it’ll wait for the next one. And this was in contrast, you know, they were building on the Debian Linux project and Debian was famous for we release it when we’re ready, but that meant that their stuff was always felt pretty behind and out of date and they would go years between sort of major revs to the, to the system. And that was a bit of a problem in the fast moving technology world and creating this rhythm. We try to get stuff in, but don’t worry if you don’t make it. Hey, there’s another one coming up in 6 months, was a really powerful thing for them internally as well as the external factor of explaining it to the world or sharing it with the world. 00:38:21 - Speaker 1: I got to know this behavior quite a lot when we were at RAP at a previous startup, we worked with the biggest, some of the biggest retailers in the US and in other places and I worked then closely to their market. social media teams and retail, they have their retail calendar and they have a holiday or there’s something going on always. It’s back to school. It’s Halloween, it’s Thanksgiving, Christmas, New Year, you know, starting of a new year, and I got crazy. I was like, oh my gosh, there’s so much going on. But then for them, that was how they planned everything. And that was a reason for the customers to get in back into the store. Oh, yeah, school is starting, so I need a pair of new pants and. Halloween is here, so I need whatever outfit and then there is always a reason to have a sale around a specific theme, but that retail calendar if you want to have like plan your marketing around calendar, that’s that’s somewhere to look because it’s fascinating. Maybe wouldn’t choose to do it myself, but just learning that and see how they were working with this calendar it was absolutely fascinating. 00:39:20 - Speaker 2: It taps into something that you hear in sales kind of skill development, which is you need to create urgency. There’s a reason not just buy generally. To buy right now and creating events for things like, yeah, you generally need new clothes in life, but do you need it now or do you need it in 3 months or do you need it next year? Creating an event is a reason whether it’s a sale, whether it’s a calendar holiday or something like that. Now, for me personally, a lot of what happens in the retail world around that kind of stuff is that’s where maybe I would almost say that’s the inauthentic parts of marketing and the parts that feel maybe manipulative is too strong, but this thing of there’s Always a sale. It’s always this made up reason why you need to buy right now, and it’s gonna expire in 2 days. And I’ve seen that creep a little bit into the software world as well, and it always kind of icks me out a little bit. And I understand that it works and people, you know, they have businesses and they need to sell their products so they can put food on their table at home. Fair enough. But that’s something that is a part of the sales and marketing world that I’m a little less fond of. 00:40:21 - Speaker 1: So we won’t see any Halloween specials coming up, bad news. 00:40:25 - Speaker 2: Yeah, but then maybe on the flip side, you know, I, I have ended up buying, I think I remember, um, 23andMe many years ago, they did like a DNA Day special where they sold sold the thing for much less, and it seemed like a good reason. Oh DNA Day and that that connects to my values, right? Like it’s a holiday celebrating an important breakthrough in science. Um, and so yeah, that totally worked on me. So, you know, I kind of understand where that, where that comes from. I don’t know, maybe there’s, yeah, if, if someday there’s a, there’s a holiday that somehow connects to thoughtfulness and deep work. 00:40:56 - Speaker 1: I think it’s a really hard balance and I agree with you, and I, I kind of hate it, but it kind of works, but I also don’t, I don’t really prefer doing marketing that way. But then sometimes there has to be a reason where the why now is actually pretty big. Why can’t I wait until tomorrow? And I think if it’s something that is very the messaging focusing on why this product makes you better or a better person, a better creator, then I think that is a really strong why now. Because I want to be a better creator today. I don’t want to wait until tomorrow, but I think the fundamentals are still similar, even if you don’t have Halloween, but you, you, you have something else that makes it relevant and a little bit urgent to actually download it or try it out now. 00:41:33 - Speaker 2: I like that coming back to your earlier example of the running shoes, you buy the running shoes because you want to run more. You want to be more fit, you want to do this thing that you know brings you both. Faction and health in your life. Maybe there’s an angle like that from M. Muse is sort of the running shoes equivalent for being thoughtful, for decision making, for being creative, for being productive. And so the urgency is more, I want, I want to start investing in myself, in my mind and my creative output today. 00:42:00 - Speaker 1: I definitely think so and I think you’ve been pondering that a little bit with a thinking tool and help you think and help you like this modern. better and I think also, yeah, just working, you know, working the creative sides of the mind is, I don’t have any tools for that. So like that sounds awesome. I, I know how to work, you know, I can, I can do some math. I can do some writing. I can read a book, but working that creative side is trickier. It’s harder. 00:42:24 - Speaker 2: Well, it sounds to me like we’ve got the muse marketing and positioning all figured out. It’s running shoes for your mind. Well, if any of our listeners out there have feedback, feel free to reach out to us at @museapphq on Twitter or hello at museapp.com via email. We’d love to hear your comments and ideas for future episodes. Lisa, thanks for coming on to talk with us here for being such a great advisor as we navigate this, how to explain what we’re doing here to the world and of course for otherwise supporting us on our journey. 00:42:55 - Speaker 1: Thank you so much for having me.