Podcast appearances and mentions of jon ostenson

Brad and Lesley recap her conversation with franchise expert Jon Ostenson, unpacking how non-food franchising helps risk-averse entrepreneurs own a business without reinventing the wheel. They highlight funding paths, corporate support, and why following the playbook matters. You will hear practical ways to start while keeping your day job and how Jon's services are paid by franchisors, not you.If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast https://lesleylogan.co/podcast/. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co mailto:beit@lesleylogan.co. And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe https://lesleylogan.co/podcast/#follow-subscribe-free.In this episode you will learn about:When to treat Reformer footwork differently from leg press.How franchise ownership works even if you keep your day job.Why matching your strengths to the right franchise matters.Why matching your strengths to the right franchise matters.Common mistakes franchisees make when they don't follow the playbook.The mindset shifts around seeing $50K as possible, not impossible.Episode References/Links:Indivisible Movement - https://indivisible.orgBook: She Caused A Riot by Hannah Jewell - https://a.co/d/cGhs5UYP.O.T. Chicago 2025 - https://pilates.com/pilates-on-tour-chicagolandCambodia October 2025 Waitlist - https://crowsnestretreats.comWinter Tour Waitlist - https://opc.me/eventsSubmit your wins or questions - https://beitpod.com/questionsEp. 544 Matthew Lesko - https://beitpod.com/matthewleskoBook: Non-Food Franchising by Jon Ostenson - https://a.co/d/29XayrQ If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox. https://lovethepodcast.com/BITYSIDEALS! DEALS! DEALS! 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How are they free, you ask, because he sees what you're trying to do. Then he goes to the franchise, the parent company, and he says, pay me, and I'll help these guys succeed doing your franchise. Pretty brilliant. I was like, wow, that's amazing.Lesley Logan 0:20  Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.Lesley Logan 0:59  Welcome back to the Be It Till You See It interview recap where my co-host in life, Brad, and I are going to dig into the supporting convo I had with Jon Ostenson in our last episode. If you haven't yet listened to that interview, feel free to pause this now, go back and listen to that one, and then come back and join us, or listen to this one, and then you can decide if you want to listen that one. I think it's great. Jon has a book. It's really wonderful. It's a very niche topic. It's a nerdy topic. It's one I wanted to have because I don't think entrepreneurs, I'm like, making your own idea is for everybody, but I do think everybody deserves to have the wealth and agency that they want to have in this world and make what they want to make. So I'm excited about it. Brad Crowell 1:30  Well, I thought I really liked, I really liked the conversation. I was very I mean, especially for me, because I am very entrepreneurial, but I appreciated the back and forth. So, yeah, I, I think that it was very revealing. Lesley Logan 1:51  Are you saying it was a great interview? Did I do a good job? Brad Crowell 1:51  I'm saying it was a great interview. Not only that, but I think the information that he's sharing is shocking. He's super smart dude, and I thought, I thought it was very revealing for someone who might be hoping, wishing they could own a business. This was very empowering, because it, it created hope I think. So, yeah, great. Lesley Logan 2:17  I well, you'll, you guys, stay tuned. You'll hear what we're talking about in a second. Today is September 11th, 2025 and it's Patriot Day, which gives us all time to reflect on the devastating terror attacks that took 3000 lives. We commemorate those who we lost, and give thanks to the brave responders who put their lives on the line. Take a moment today to consider what we stand for as a nation, how we can work together to make the world a better place for all. It's a hard day. Brad Crowell 2:39  Yeah, I mean.Lesley Logan 2:40  Especially with 20, with 25 years to reflect on what fucking lies we're told afterwards, and then how we treat the first responders and how fucking hard it was to get their medical bills paid because they're dying from cancer right now. Like.Brad Crowell 2:56  Yeah, it's like, it's like a story that keeps repeating itself where something devastating happens that is wrong and tragic. People die and then motherfuckers in office take advantage of the public's emotional state, and they use it to go do some wrong shit. Lesley Logan 3:18  Go, so seriously, go watch the movie Vice. I happen to be really lucky to be teaching Christian Bale's wife at the time that he was filming that. And so it was a really interesting time, because, like, he was becoming Dick Cheney, which, like, it is a, I mean, of course, he won an, I think he won a bunch of awards for that. And he literally thanked Satan for the inspiration. Brad Crowell 3:41  Yes, he did. Lesley Logan 3:37  And I remember, I remember my client. I remember my client was, my client was just like, I fucking told him not to do that, or something like that. And so anyways, but go watch it, because it, while it's not historical, it is pretty fucking accurate about like, how rich Cheney and these bitches got after doing what they did and using, using the heartbreak, and what people fought with patriotism to go make these fucking wars, and then we did a bunch of bullshit, and then we ruined places. And it just pisses me off, because. Brad Crowell 4:04  Over, over, lies. Lesley Logan 4:09  Lies and so. And also, if you don't believe in September 11th being what it was like, I don't know why you're here, but like, I, I just really.Brad Crowell 4:18  Well, it was, I mean, it was a terrorist attack, no question. But what we did after it, how the public was manipulated, to then go to war for 20 years after, based on literal lies, you know.Lesley Logan 4:30  Yeah, it's, I it's hard because, like, okay, reflecting on what we consider as a nation today, I think, as an I think the people running our nation today reflect something I would never want to be a patriot of.Brad Crowell 4:42  Yeah, and that that's, that's the thing that really frustrates me as a person who, when you read the definition of patriot, I want to be that. That is absolutely, I mean, I consider myself a patriot. But also there's this, there's this frustrating association with angry white men, usually, who don't give a shit about people. And there's so much fear of others associated with it. And there's this ego that's associated with it that.Lesley Logan 5:17  It's, it's so it's so fragile. What they're like, they're thinking is so they are. They're such fragile people. Because they're just like, they're the way that they think, that they're showing strength. And we're like, protesting, they're like, like, making sure that we see the middle finger, and like, just like, and it's like, I have never driven in my entire life, of driving past something, we're talking about this with the protest where I disagree. Brad Crowell 5:39  We used to live by protests all the time, where we lived in L.A., we're literally next to the federal building, so it was like, every weekend, forever.Lesley Logan 5:45  Every weekend, it was like, who's protesting today? And like, there were times I was like, oh, I wonder why. It made me get curious as to, like, what is going on here. It was very fascinating. And it was like, what the fuck like, but I never was like, here's my middle finger to you. It's like, just, you know, move along. Move right along. The fact that you have to make sure I see your face in your lifted stupid truck while you flip me off, it makes you and that makes you feel good. You're like, yeah, I did it to them. I did it like, we were in Idaho, and there was a big ass sign in this guy's house. I was walking by the lake, and it was like, make liberals cry again, and it's like, oh, you think I'm crying. I'm pissed off. Like the tears of the tears are of what we are losing, of course, but like, no, I'm pissed off. James Baldwin, I want to, I want to make sure everyone hears this quote, because I think it's really beautiful, and I think it's this is what being a patriot is. I love America more than any other country in the world, and exactly for this reason, I insist on the right to criticize her perpetually. And I think that, like, this country has so many shortcomings, and no country is perfect. Like, I was listening to Sophia Bush on a podcast recently, and she's like, like, I'm not gonna move because, like, I love this place. I'm gonna fight for her. And so, like, if you moved and whatever, like, I have no judgments for that, but if you're here, like, you have to fight, because we're losing rights. We're losing rights. And it really pisses me off, because in the time of my mother being an adult and married woman, she could not get a credit card until, like, the 80s, right? Like, like, I if you're listening to this and you're just like, la, la, la, I just want to hear about how to be till I see it. Ladies, you are going to lose your ability to have your own bank account. You're gonna lose your ability to have your own vote. And if you think it's not going to happen because, oh, it's not going to happen. It's they want it to happen. And the right people are in power. And I'm tired of being told that Project 2025 is bullshit. It is happening right now. Lesley Logan 5:46  They're more than 50% of the way through completing Project 2025.Lesley Logan 5:48  In the time we're recording this, seven months. Brad Crowell 7:40  Yeah, seven months. And, I mean, you know, if you go through and you actually read the things that are in that platform, they they do want to make single family voting, which is literally taking away the white the rights of women, because they would consider the man the head of the household. Lesley Logan 8:02  And if you think, oh, I'm not married yeah your brother get to vote for you. I don't have a brother, your uncle get to vote for you. Like they will find a man if and when this type of life existed, they would find someone in the government to become your vote. You don't get there's no getting out of this. You don't get one.Brad Crowell 8:17  Yeah, and, and, and the people in power are Tweeting about that stuff, literally right now, right like they're they're putting it out there. They're trying to normalize the idea so that when they go and try to do it, it doesn't seem like it's as big of a deal as it actually fucking is. Lesley Logan 8:32  So you know what I think patriotism is right now, babe, it is, find a protest. I know you're busy. I know you have fucked tons, going on. We are, too. Find one. Go for an hour. Go yell. Go meet friends. Go meet people who are different than you. It's, these protests people, some people are fighting for their their gay marriages to still exist. Some people are fighting further to not be war. Some people are fighting for God. Some people are fighting to like for the Epstein list. I don't care what gets you out there, but like you think that this, that what they're gonna do is not gonna affect your life, it is. It is. Brad Crowell 8:55  Yeah, go, go check out individual, indivisible.org, for a local, you know, event, or how you can get involved near you. So, you know, we're gonna move on, and we're gonna actually. Lesley Logan 9:11  Well, people like this, Brad, we've been told, hi, Vicky.Brad Crowell 9:14  I think it's so important y'all and and it's like this, I know that we this isn't a podcast about politics, but it is. Lesley Logan 9:22  But also, but also. Brad Crowell 9:23  Being it until you see it is a pod, it is about like politics, and it is a part of every single element of our life, even if you have the perfect life, quote, unquote, it's because of politics that you are able to live the way that you live. And what's happening right now is such fast, dramatic change in our countries. Like, historically, there's so much change happening so quickly there, that when we wake up, you know, in even six months from now, it's going to be like, there we are at the brink of things. Lesley Logan 9:53  I don't even know how we're going to make it to the midterms. That's my fear. That's my fear, and I put it out right now, but I will just say, even if you're like, less. I just want a homestead. I want to be like tradwife. The fact that you get to choose that is because of politics. So that is fine if that's what you want to choose to do. But do not think that everybody wants to do that and that that should be the choice for everybody. So I think that like that is why we have to get involved. And if you are a woman, you are political. Your existence in any room is political has been and if you really want to get fired up, go read the book, She Caused A Riot. Go look at history. Like fucking Socrates, his teacher was a woman. Did you know that? The reason you don't know that is because politics, they didn't want you to know that there was leaders in this world.Brad Crowell 10:39  Politics and religion. Lesley Logan 10:39  Fuck that. Anyways. Brad Crowell 10:39  Frustrating. Lesley Logan 10:39  I'm pissed off, but we're currently in the U.K. We're in the U.K. and then when we get home, well, we're home for a couple of weeks, and we gotta see my best friends and come visit, and then we're gonna go to Chicagoland for Pilates On Tour with Balanced Body. I'm doing the Joe's Gyms there. That's in Burr Ridge. If there's any spots left, you should snag one, because it's super, super fun, and we have a huge party coming with all of our agency eLevate OPC members, then we're gonna be in Cambodia. That's also in October. You can still join like you can join last minute. Guess what? Flight planes will sell a seat as long as there is one. So you can get the fuck out of town and retreat a little bit and be in a different world and get some empathy for what it's like to live in different places.Brad Crowell 11:21  Yeah, and experience a different culture and see that not everybody.Lesley Logan 11:24  If you are worried. Sorry, I cut you off. If you're worried about being an American in a different country, let me tell you, they see what's happening right now, and they are, in Cambodia, they are sad for us. They are scared for us. They know that they know where we're headed, and they're sad for us.Brad Crowell 11:25  Yeah, I was just gonna say with our experience recently about trying to cross borders and getting stuck and turned around and not being able to, it wasn't the it wasn't the attendees of the events that we were not able to attend who were angry with us. It was the border guard who was, you know, unfortunately, misinformed and, you know, and angry. And he's angry because the border guards of our country were turning away people for no reason. So he could just, that's the only power he had, was to turn away, you know, Americans for no reason. And we just kind of got caught up in that. So there's a lot of, there is a lot of frustration, but it's not from the people, right, in this country, it's like, you know? So, so I would say, you know, yeah, it did feel a little bit stressful to you know, as we were approaching, once we got there and started talking to them, it became clear that that there was just silly reasons being turned away but, but even in that, like the you know, the guy wasn't like, he wasn't an asshole about it. So, but I it was really frustrating. If you're worried about something like that, when you come to a place like Cambodia, you apply for your visa ahead of time. You will know before you arrive if they're going to turn you around, because you'll have the right paperwork.Lesley Logan 13:06  And also you're we're all going as tourists. The Canadian thing, we were going into work. Brad Crowell 13:11  That's true. Lesley Logan 13:11  And that was it, we'll have to do a whole episode on it, because it's a longer, longer conversation. That being said, you go to. Brad Crowell 13:18  But as a tourist, they want a tourist. They want that because. Lesley Logan 13:21  That's how they're that's literally how their country survives. Brad Crowell 13:24  Yep, it's how well, it's how the city that we're going to, that's how the economy there survives, from tourism. So, you know, and they are very aware of that, so. Lesley Logan 13:32  Yes, they want us there. They're so welcoming, they're so kind, and you can see what it's like to be living in a different part of this world. I think that's so important. I think one of the biggest reasons why people in this, in the U.S., are so fucking scared of people of a different color is because they've never, they've never gone and seen how they live. Yeah, you know, go get worldly. You will have more empathy, crowsnestretreats.com. After we leave Cambodia, we're going to be in Singapore. We're going to teach at a beautiful studio there, and then we're gonna see the Botanical Gardens. And then we're home. We're home for the whole month of November. Oh my God, no, Brad, I'm not going camping anywhere. We're home for the whole month of November. Brad Crowell 14:10  But my parents are coming. We're gonna go camp. Lesley Logan 14:12  No, we're, that is not why they're coming to visit us. Help make an, help you with the roof or something. And then October, we're gonna be on our winter tour. And if you want to make sure you hear about that first, go to opc.me/events, opc.me/events, because our people on our waitlist will get the access to the tickets first. And the winter tour does have cities that sell out in 24 hours. Okay, we have to get to our interview, but we do have an audience question. So Brad, go for it.Brad Crowell 14:37  Yes. Okay. DMK asks on Instagram, hey Lesley, my footwork question is this, what cue or cues do you like to use during footwork? I'm sorry, if footwork students, very confused. They made a mistake on the word here.Lesley Logan 14:42  What cues do you like to use, if during footwork, students are using it like a leg press? Brad Crowell 14:56  Oh, sorry. Okay. Lesley Logan 14:57  Yeah, thank you. Brad Crowell 14:59  Well, I just read that wrong. That's all.Lesley Logan 15:00  It's okay, it's all good. So.Brad Crowell 15:04  First off, we're clearly talking about. Lesley Logan 15:06  Footwork on the Reformer. Yeah. DMK, this, I hate cues.Brad Crowell 15:13  Well, hold on, let's explain what the problem is. What is the problem that she's experiencing with her class? Lesley Logan 15:17  The problem that she's probably seen is they're, they're, they're pushing out and in, like, it's a leg press machine, like, it's like a leg machine, and they're making it only a leg exercise versus a full body exercise, right? And then the other thing is that they're not using all the muscles of their legs, because they're just, like, shoving their knees straight. And they're probably pausing at the top, which is what you do on a leg press machine. And then kind of, hopefully, on a leg press machine, you're resisting. But a lot of people just kind of, like, close the the weights, or just like, kind of float in or ride the springs in. So here's the deal, DMK, my teacher, Jay Grimes, and the teachers I studied with him, talked a lot about how Joe didn't really correct during footwork. You use footwork to tell you what's kind of going on in the person's body. So I also happen to like three or four springs on for footwork. So some people think that, like heavy springs means they're gonna use it like a leg press machine, but ideally you want those heavy springs to warm the body up. Two lightest springs can actually affect someone's lower back, if they have a tight lower back, or they're not getting the connection, and the warm up for what's to come. So I do like three to four springs. That being said, what you can do for those people who want to make it a leg press machine, take all the springs off, go down to one light spring and see what happens. They're going to fly off. And you're like, yeah, you actually have to push into the foot bar the whole time, even as you come in. So I love a one spring, because it kind of helps teach the actual movement, and then load the springs up. If you take my fast workshop, I think you can get it on our OPC website. You'll see how I explain how to use especially with arches and heels to do that. The other thing I would say is ask them, if they are opening the front of the hips or opening the back of the knees. What is their intention? Meaning, the, when you focus on opening the knee joint, you're a leg press machine. When you focus on opening the front of the hips, you're making this move from your center. I am looking, I actually don't care people's knees go straight. I'm looking at, can they move their thigh away from their center and open the front of their hips and then pull that back in. So I'm kind of looking at that, but if they don't do those things, the footwork is just really telling me how they're actually moving. And I have to pick other exercises to assist. So other ways to help them understand that's not like press machine would be doing leg springs. Single leg springs, both leg springs, footwork on the Tower is gonna be really helpful, because that's a whole different plane. And so like, find different exercises that get your point across. Ask them what they're feeling and then take them back to the Reformer and say, find that feeling here.Lesley Logan 17:39  Great. Love it. That's the best cue you could do. Lesley Logan 17:50  There you go. Brad Crowell 17:50  I love it. Great question, DMK. Lesley Logan 17:52  Thanks, DMK. Brad Crowell 17:52  If you have a question, just text us. 310-905-5534, 310-905-5534 or you can actually send your question in through, beitpod.com/questions, beitpod.com/questions.Lesley Logan 18:07  That's where you can also send your wins in, too. I want your wins, people. Brad Crowell 18:14  We want your wins. Let's do it. All right. Stick around. We'll be right back. We're actually going to talk about Jon Ostenson next. Lesley Logan 18:20  Finally. Brad Crowell 18:22  All right, let's talk about Jon Ostenson. An expert in franchising and based out of Atlanta, Georgia, Jon Ostenson left his W2 job eight years ago, after years in the corporate world, to become president of Shelf Genie, a large franchise system where he says he fell in love with the franchise model, which he explained amazingly and in detail during the interview. So if you didn't get a chance to listen to that, I would, I would very much encourage you to go listen to it. It was super informative. He is, Jon, is now the founder of FranBridge Consulting and author of the bestselling book, Non-Food Franchising, which, Lesley, I know you read, I've seen it on our table out there. Jon helps clients find suitable franchise opportunities from over 600 different brands outside of the fast food industry. His mission is to guide individuals who want to own a business but may feel risk-averse or lack a, quote unquote, genius idea connecting with them with proven scalable franchise model, and here's the, models, and here's the crazy thing, this is where I was like, oh my God, this guy's brilliant, his services to you are free. How are they free, you ask, because he sees what you're trying to do then he goes to the franchise, the parent company, and he says, pay me, and I'll help these guys succeed doing your franchise. Yeah, pretty brilliant. I was like, wow, that's amazing. So.Lesley Logan 19:44  I love it. I love it so much because it's, like, it's completely risk-averse for you, like, and the reason I thought this, I really wanted to dig in with this guy, because I don't even understand how you get into a franchise, and. Brad Crowell 19:58  Well, it makes me want to get into franchises. Lesley Logan 20:00  I know. And we just met someone who's like, all he does is all these different franchises and and so I just like it because, like, first of all, we talked a lot about how you could, like, work and have a franchise. Like, it's like, there's like, there's all these different ways you can do it. So, anyways.Brad Crowell 20:16  Yeah, he said a lot of franchisors, the people on the franchise, still might have a day job, because. Lesley Logan 20:21  Yeah. Aren't they a franchisee? Brad Crowell 20:24  Oh, sorry, franchisee. You're, you're right. The franchisor is the parent company. The franchisee is the person who's, who's like, purchase one of the locations or whatever. So the franchisee as if you could still be working your normal life and have a franchise, obviously, then it's about the team that you put in place to make sure that they can run it without you having to be there. But, but this guy was talking about having franchises all over the country, so he's clearly not in them operating them. Lesley Logan 20:51  Yeah. But also. No. And so you can be an owner-operator. He has, he, like, his book has got a lot of this stuff in it, if you want to, like, dig in even more and then chat with him, but like, here's what I. Brad Crowell 20:51  And by the way, we're not just talking about Pilates franchises. Lesley Logan 21:02  No, he is, like, there's so many, there's some out there. And also, like, I personally, I personally don't want to grab someone else's Pilates franchises, because, the way I like to teach, I probably would want to make my own, but maybe I want to get one that's in the like, maybe that's like a red light sauna space or something that goes along with what I do, that's like in the thing that I am interested in, in life, like I'm already. Brad Crowell 21:23  Or salt path, float, float, yeah, floating, yeah.Lesley Logan 21:27  By the way, there is a float place that I'm sure, is a franchise in Nashville that I'm like, how the fuck do we get it out here in our neighborhood? Because I'm tired of driving 30 minutes to go fucking float, I'm pissed off by the time I get back. Anyways, we just need, I don't know, a few thousands of dollars, and then we can do it, babe. I think, here's where our next adventure is. Brad Crowell 21:45  (inaudible) crazy is you said that, like, a lot of people, will start a franchise with maybe, you know, $50,000 to $100,000 down, and the rest of it is actually from a an SBA loan, because the SBA and the banks believe in the franchise model so much that they are willing to effectively front the rest of the startup capital. And I was like, wow, I never thought about that. That's amazing. Because, and like, you know, $50,000 is still a shitload of money. I understand that. But it also isn't a million dollars, right? Lesley Logan 22:18  And also, like, anyone who wants to start to make legitimate money, you have to stop thinking that $50,000 is a lot of money, start thinking it's possible, that you can get it, that there's a way, because I remember thinking that, oh, my God, it's so much money. And let me tell you the long as you think 50,000 is so much money you're gonna have, it's gonna feel so far away when you start to think like, of course I still have to find $50,000 you, go listen to that podcast we have with the guy with the question marks, I forget his name, anyways, go and find it, but let's just talk about things I loved that he said. Okay, let me get into my notes. He said, you're in business for yourself, but not by yourself. And I love this, because so many of the people I meet, they're like, so lucky that you and Brad, like, are married and like, you work together. And our biggest response is, like, not everyone should do what we do. So if you want to be in business for yourself, but not by yourself, instead of working with your partner, why don't you get a partner? And it can be a franchise like, I think that's really cool.Brad Crowell 23:09  And different franchisors offer different support, and that's one of the conversations that that you could have with a person like Jon, where you might be like, hey, I am innately a marketer, but I'm terrible at operations, right? Then he, he might say, okay, well, this franchise, you know, whatever, they can help. Or, or conversely, I hate marketing. I'm really, that's not my jam. I need a franchise that will create the content for me that I can just use to put out there. So they're different, like, corporate offices will do different things for the business to support the franchisee and but, but, but as a as a layman, how am I supposed to know? But Jon gets to see hundreds of franchises. Lesley Logan 23:53  I think that's what's so cool. Is like, if you know your strengths, then you can talk to Jon and figure out, like, what are the different franchises that I'm interested in that are, like, in an area I want to be in, and then, okay, of those, which one matches my strengths and my weaknesses? Because you don't want to have something that's like, great at marketing and you're great at marketing, but like, has the systems are not there for the operations, like things like that, but also the franchiser does a lot for you. And remember, it's a proven business model, so like, it's already figured like, it's already thrown ideas at the wall, figured out what works, and then you just get to rinse and repeat that. And I really, I really like that for people who want to create their own schedule, create their own impact, be part of the community, but are risk-averse, you know? And by the way, I get it, we just.Lesley Logan 24:39  I'm risk-averse, too. Lesley Logan 24:39  Oh my god, you really are. Brad Crowell 24:41  But in a measurable way. But it's like, I wouldn't want to go, just go throw money away and hope, hope that something works. Imagine being able to follow a systematic approach where they figured out all the kinks in the business. Like, like the business that Lesley and I run that we've created, it has taken us a lot longer to get to where we are today. It's literally 10 years now, 10 years of running this business, yeah, 10 years of trying to figure things out, making mistakes, doing all this stuff, when with a franchise model, there are so many less mistakes to make, because hypothetically, they've already made the mistakes for you and figured it out and put together the playbook that you can simply follow the plan, the process, right? I really loved when he talked about business ownership is really hard. It takes a lot of work. And, yeah, that's that's very true, too. And he said, if it was easy, everyone would be a business owner, and what he what so, so, of all the pros that we've been talking about with a franchise model, it still does take a lot of work, and it's it takes focus and and the biggest thing he mentioned was the people who fail don't follow the plan, right? And Jon goes, calls up the franchise corporate office and goes, yo, what happened here? What's going on? And the franchisor said, you know, would say to Jon, well, look, we did everything we could to support this person, but they didn't listen. They just didn't fucking listen, you know. And that doesn't mean that, like, there won't still be challenges, because every single location is different, every market is different, every opportunity. And what I mean that, I mean different franchise model is different, you know. So it still will take work, but you don't have to do it alone, you know. And that that's amazing, you know. So, so anyway, he doesn't sugarcoat franchises but he said it's a lot easier and a lot more predictable. Lesley Logan 26:40  His book, actually, like, talks about, like, like, kind of like, if it's for you, you know, and this is where like, it, for us to follow the rules, right, with you, you have to know, okay, we're gonna do this thing with this company. We're gonna follow their rules, which means I'm gonna hire someone to go follow their rules, because I am unemployable, so I will probably fuck him up, but you have to know that about yourself, you know. Such a cool dude. He also was like, because I told him I have an idea, I still have an idea that I might want to, like happen and make, and franchise and he's like, just give me a call. Run it by me. And I'm like, amazing. I just love how generous people can be. Brad Crowell 27:18  Yeah, yeah. Well, stick around, we're going to talk about how generous Jon is with his Be It Action Items, in just a minute. Brad Crowell 27:25  All right, so finally, let's talk about those Be It Action Items. What bold, executable, intrinsic or targeted action items can we take away from your convo with Jon Ostenson? He said he really encourages people who are interested in franchising or the concept of franchising, to just simply explore, that there's no downside, there's no cost to learn about how it works, what it is, is it even plausible for me? Is this something that I could do while still doing my life? He said it's super free to work with them, which we already talked about at the very beginning of this convo here. FranBridge consulting, his company helps clients navigate and find top available opportunities among over 600 different non-food franchise brands and. Lesley Logan 28:08  We love that. I do not want to deal with food. Brad Crowell 28:10  Well, he's he's not, he's not opposed to food, but it also, apparently, just adds a whole lot more variables in there. Lesley Logan 28:16  I used to work at a coffee shop, and it was small business-owned, and I'm going to tell you right now, it is,.Brad Crowell 28:21  Well, that's different than a franchise, because a franchise is a system, so small business-owned might make things just complicated because they're making shit up.Lesley Logan 28:28  Food, food, there's, like, the things you have to do to prevent rats.Brad Crowell 28:32  Right, there's just a lot more variables when it comes to food. There's also a lot of more licensing and a lot more, like red tape with like, local state government stuff, you know. So anyway, he explained that what I already mentioned is that, how does he get paid? He gets paid by the franchise business, the corporate, right? He, you're not necessarily paying him directly. So, I mean, it seems like an absolute win-win.Lesley Logan 28:57  Just worth having the conversation like there's no, there's no harm in it, you know. Brad Crowell 29:00  Yeah. What about you? Lesley Logan 29:01  So I love that he said, activity breeds activity. Yes. It's like a body in motion, stays in motion. Yesterday, we just got into town, you know, at midnight on Friday night. I guess it's Saturday morning. Anyways, our friend, my she saw me at the gym, and she's like, you're like, the most consistent creature. And I'm like, I don't if I was to not be consistent, like, like, if I used travel as an excuse, I would never be consistent. So activity breeds activity. A body motion stays in motion. Explain, it's the idea he saw play out in his career and life, that whenever he gets off the sidelines he starts moving to Option A or B. That's that, then that's when option C comes out of left field. He says, good things happen when you're in motion. And it's so true. Like, it's so true. You know, even we got sidelined with the fucking Canada thing, we pivoted and kept going. And, like, because we did that, other things happened, that the dominoes kept going. And like, these other opportunities came around. And I think, like. Brad Crowell 29:53  Yeah, we met a whole studio we never would have met. Lesley Logan 29:55  We totally did. Could be a pop-up someday. But at any rate, like, you know, you, you'd be surprised what happens. Too often, we get we get sidelined, and we're like, I'm gonna sit over here. Keep going, take another step. And if you hear, as you hear in the podcast, it says action is the antidote to fear. So anyways, I'm Lesley Logan. Brad Crowell 30:16  And I'm Brad Crowell. Lesley Logan 30:17  Thank you so much for listening to our podcast. We love your reviews. Leave us more reviews. I want more reviews. It's my love language. And share this with a person who needs to hear it like you might have a friend in your life who is like, kind of stuck, kind of wondering what to do. Maybe this is what they need. So send them Jon's episode. Send them this episode. And until next time, Be It Till You See It. Brad Crowell 30:38  Bye for now. Lesley Logan 30:38  That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod. Brad Crowell 31:21  It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell.Lesley Logan 31:27  It is transcribed, produced and edited by the epic team at Disenyo.co.Brad Crowell 31:31  Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi.Lesley Logan 31:39  Special thanks to Melissa Solomon for creating our visuals.Brad Crowell 31:42  Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.Support this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this week's episode of Best Ever CRE Show, Amanda Cruise interviews Jon Ostenson. They dig into the real playbook for non-food franchises, from what makes home and property services so profitable to when you're just buying yourself a job versus building a manager-run business. Jon breaks down territory strategy, startup costs and funding options like SBA and ROBS, plus why national accounts, an aligned tech stack and franchisor support can 10x your speed to market compared with going solo. They also cover due-diligence “dating,” culture and hiring, exit multiples, and why food concepts often carry more risk than “unsexy” winners like dumpsters, asphalt and temporary walls. Jon OstensonCurrent role: Founder & CEO, FranBridge Consulting. Based in: Atlanta, Georgia. Say hi to them at: https://franbridgeconsulting.com/ | LinkedIn | YouTube This is a limited time offer, so head over to aspenfunds.us/bestever to download the investor deck—or grab their quick-start guide if you're brand new to oil and gas investing. Visit investwithsunrise.com to learn more about investment opportunities.  Get 50% Off Monarch Money, the all-in-one financial tool at www.monarchmoney.com with code BESTEVER Get a 4-week trial, free postage, and a digital scale at ⁠https://www.stamps.com/cre⁠. Thanks to Stamps.com for sponsoring the show! Join the Best Ever Community  The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It's free to join, but you must apply and meet the criteria.  Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at ⁠www.bestevercommunity.com⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Lesley Logan sits down with Jon Ostenson, author of Non-Food Franchising and CEO of FranBridge Consulting, to explore why franchising—especially beyond the food industry—is one of the most underutilized yet powerful paths to entrepreneurship. Jon shares how franchising gives you proven systems, built-in marketing, and a peer network, while also revealing what green flags (and red flags) to look for when evaluating opportunities. You'll walk away seeing franchising in a whole new light—with clarity and confidence.If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast https://lesleylogan.co/podcast/. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co mailto:beit@lesleylogan.co. And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe https://lesleylogan.co/podcast/#follow-subscribe-free.In this episode you will learn about:Why franchising can be a faster, safer path to business ownership.The surprising industries thriving in non-food franchising.How semi-passive franchise models allow people to day jobs while building a business.The real numbers behind startup costs, royalties, and profit potential.Green flags and red flags to watch when evaluating franchise opportunities.Episode References/Links:FranBridge Consulting - https://franbridgeconsulting.com/Jon Ostenson on LinkedIn - https://www.linkedin.com/in/jonostenson/Jon Ostenson on Facebook - https://www.facebook.com/JonOstenson1/Jon Ostenson on Twitter - https://twitter.com/Jon_OstensonJon Ostenson on YouTube - https://www.youtube.com/@JonOstensonFBCBook: Non-Food Franchising by Jon Ostenson - https://a.co/d/29XayrQGuest Bio:Jon Ostenson is the Founder and CEO of FranBridge Consulting, which ranked 584th on the Inc. 5000 list as one of the fastest-growing companies in America. A former corporate executive and past President of ShelfGenie, Jon has sat on all sides of the franchising table—as franchisor, multi-brand franchisee, and now trusted advisor. Widely recognized as a leading voice in non-food franchising, he has helped thousands of entrepreneurs and investors explore opportunities across industries such as home services, wellness, senior care, and pet care. Jon is also the bestselling author of Non-Food Franchising, a practical guide for building wealth and business ownership without starting from scratch. Through FranBridge, he connects clients with over 600 vetted franchise brands and provides strategic, hands-on support at no cost to the client—helping them step confidently into semi-passive investments or full-time business ownership. If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox. https://lovethepodcast.com/BITYSIDEALS! DEALS! DEALS! DEALS! https://onlinepilatesclasses.com/memberships/perks/#equipmentCheck out all our Preferred Vendors & Special Deals from Clair Sparrow, Sensate, Lyfefuel BeeKeeper's Naturals, Sauna Space, HigherDose, AG1 and ToeSox https://onlinepilatesclasses.com/memberships/perks/#equipmentBe in the know with all the workshops at OPC https://workshops.onlinepilatesclasses.com/lp-workshop-waitlistBe It Till You See It Podcast Survey https://pod.lesleylogan.co/be-it-podcasts-surveyBe a part of Lesley's Pilates Mentorship https://lesleylogan.co/elevate/FREE Ditching Busy Webinar https://ditchingbusy.com/Resources:Watch the Be It Till You See It podcast on YouTube! https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gLesley Logan website https://lesleylogan.co/Be It Till You See It Podcast https://lesleylogan.co/podcast/Online Pilates Classes by Lesley Logan https://onlinepilatesclasses.com/Online Pilates Classes by Lesley Logan on YouTube https://www.youtube.com/channel/UCjogqXLnfyhS5VlU4rdzlnQProfitable Pilates https://profitablepilates.com/about/Follow Us on Social Media:Instagram https://www.instagram.com/lesley.logan/The Be It Till You See It Podcast YouTube channel https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gFacebook https://www.facebook.com/llogan.pilatesLinkedIn https://www.linkedin.com/in/lesley-logan/The OPC YouTube Channel https://www.youtube.com/@OnlinePilatesClasses Episode Transcript:Jon Ostenson 0:00  Lesley, franchising is not right for everyone. I think there's some people that, to your point, are too entrepreneurial that want to put their thumbprints all over a business. And you know, it may not be a good fit for them. However, for the vast majority, it's my humble belief that franchising represents a better path to business ownership.Lesley Logan 0:15  Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.Lesley Logan 0:53  All right, Be It babe. I have a topic we have never touched. I'm so jazzed about this, I actually found it really, really fascinating. And this year is like my year of being curious and understanding more and more about businesses as our business continues to grow. And so when I met Jon Ostenson, I have so much more knowledge, so much more understanding, so much more excitement and inspiration. And I really wanted to bring this to you, because I know how many of you are like, wanting to make other income, wanting to make more income, one of the questions I get all the time is like, how do I make passive income? How do I have another income stream? I know that managing your money in stocks can be overwhelming, and so I wanted to bring a whole topic to you that I think could be really, really fascinating. So Jon Ostenson is the author of Non-Food Franchising. His company is FranBridge Consulting and so we're gonna talk about franchises. And if you're like, oh, this could be so boring, I promise you, it's anything but boring. It's quite fascinating. Even if you never go into this, you'll actually like, look at franchises and different businesses in a whole different light. And I found it to be really eye opening. And I feel like a lot of my friends should be doing this, and I don't know, maybe, maybe I'll create a portfolio and do this too, but I now have so much more understanding, and I'm really excited for you to have that, because to be it till you see it in anything, the first thing we need is have answers and understanding and also some curiosity in a topic we might not have known anything about. So if you've been wanting to start a business, maybe instead of starting something new, you actually want to franchise and so here is Jon Ostenson. Lesley Logan 0:53  All right, Be It babe, I'm really excited. I've read the book by our guest today, and this is a really interesting topic we have never talked about, and I've always been slightly interested in, and now I'm even more intrigued. So Jon Ostenson is our guest today. Can you tell everyone who you are and what you rock at that's so unique, so niche and so wonderfully that we need to talk about it? Jon Ostenson 2:40  Yeah, absolutely, no. Jon Ostenson, here in Atlanta, Georgia, I've got three young kids I chase around on a daily basis, but you know, I spend most of my time helping my clients find the right businesses for them. And so, you know, we work with over 600 different franchise brands, and what I call Non-Food Franchising. So it's all these industries outside of fast food that incorporate franchising. And yeah, it's entirely free to work with us, and I get to help our clients navigate, what are the top opportunities given their background, their interest, what they're looking to do? What are those top available opportunities in their market that can be a fit for them?Lesley Logan 3:11  I so I really, this is, like, really interesting, because first of all, of course, growing up, I only knew like, food franchisers, and I'm just not into cleaning a kitchen. So, like, that was, you know, different. And then also, like, in my industry, there are now, like, franchises in in the Pilates world, but there's always been franchises in the fitness world. And I guess, like, I guess where we could start is, like, wait, why would someone do a franchise versus, like, start their own non-food business, you know, like, what, what would be like, the things that they're thinking about? Because one of the reasons I want to have you on is, we have had a lot of coaches who are entrepreneurial. And I also think, like, not everyone is an entrepreneur, but also I don't want to, like, tell people that, like, I think they need to figure that out for themselves. So why would someone franchise versus start something themselves?Jon Ostenson 3:59  Yeah, great question. And you know, franchising is not right for everyone. I think there's some people that, to your point, are too entrepreneurial, that want to put their thumbprints all over a business, and you know, it may not be a good fit for them. However, for the vast majority, it's my humble belief that franchising represents a better path to business ownership. You know, you've got a lot of things already in place. You've got a proven business model that's been successful in other markets. You've got a coach on the sidelines in that franchisor that's supporting you and their team. You've got other franchisees that are living the same thing day in, day out, in their markets. You're constantly exchanging best practices. You're in business for yourself, but not by yourself. And, you know, being able to step into a business where on day one, the marketing is pretty close to optimized because they know how to run, you know, and the franchisor is doing a lot of that for you. You've got efficiencies and supply chain, and there's just a lot of opportunity that franchising opens up. And what I tell our clients is, hey, you may double down and triple down on franchises and build a whole empire of franchises. A lot of our clients do, or you may decide, hey, after franchising, let's go start my own business. I guarantee you that next business is going to be better for having had that franchise experience and understanding, how do you stand up a business, what are the best practices in the processes that go around it? Lesley Logan 5:09  Yeah, I mean, like, I think that's really cool, because I remember, you know, when I wanted to, first of all, when I became a Pilates instructor, I never thought I'd own a studio, because I worked at a I rented from a studio, and I saw how much stress she was under, and then I worked for a company, high end fitness business, and I got to run a studio for them. And I was like, oh, this is so nice, just to have everyone tell me the budgets, and tell me how much people are getting paid and and do all the do all the math, and then I can just do the thing that I really love. And so in a way, that's kind of like what you're saying, like a franchise is a proven like, it's a business that's already been in existence. It's proven, like, who they're for, what they do, how they market. And so you get to kind of hit the ground already running, in some ways, am I right?Jon Ostenson 5:53  Yeah, you start on third base instead of first. You're not having to test everything now, in exchange, you're paying a royalty back to the franchise or right? And franchising is just like everything. Not every company is created the same. Every industry has got good players. You've got ones that aren't as strong. That's where we come in to help our clients really identify the companies that are providing the most value, that can get them to where they want to be.Lesley Logan 6:13  Yeah. So I guess, then I guess maybe I should have started with, what is a franchise. Maybe I should have started there. And then also, if you can talk about, like, do, do companies that are franchises, they have already been in business before they're selling off businesses, or they they start out that way, like, do you get it on the ground level? Jon Ostenson 6:34  Yeah, well, hopefully they've already proven out the model, at least in one location, if not in multiple locations, you know. And they're well capitalized, they've got a team to support franchisees, but no franchising at its roots, you know, it's really three things. That's, it's a shared brand, we all know that. But then it's, you know, that there's a system, and there's guidance, and there's value being provided from a home office to that franchisee, to that location. The franchisees give me some sort of payment back in the form of a royalty, typically, to that franchisor. So it's really those three things. So there are companies out there that are probably operating as franchises that may not have franchise, but technically, that's what a franchise is. And again, when I say the F word franchise, people think fast food. I mean, that's what comes to mind. But there's so many different industries out there outside of food, and I've got nothing against the food guys. We need them. We support them. But again, there are easier ways to make money that may require less employees, less operating hours, that may carry higher margins because you don't have the food waste, they may be less susceptible to consumer whims. I always say that frozen yogurt was big until it wasn't. Most of our clients are liking opportunities that aren't trendy. They're not going out of style, and they'll always be mainstream.Lesley Logan 7:46  Yeah. Can we talk about like, what are like some of the, what are some of the non-food franchise like, either if you want to name names, or if you want to name like areas of business? Because maybe it would help people to hear like, there, there's actually franchises in an industry they already have experience in. Jon Ostenson 8:01  Yeah, you know. And I'd say 90% of our clients get into something in an industry they don't have experience in. And that's the beauty of franchising, is it allows for those pivots, but you take the transferable skill set. So yeah, examples there, we're seeing a lot of interest, I'd say in the general theme, it's businesses that will do well regardless of the economy, regardless of tariffs, regardless of, you know, other exterior factors. And so it's things that people will always spend money on. So home and property services are a huge area. Health and wellness. McKinsey just came out with a study saying it's now a $480 billion a year industry in the US, growing at 10% so health, you know, wellness, is now mainstream, which I know you would agree with it's categories like kids, pets, seniors again, things that people will always spend money on regardless. And you know, within these there's so many different niches. I mean, I can just, you know, I'm thinking of in-home senior care. We have a lot of clients doing that, but then I've had clients that have been placed there that came back said hey Jon, what's a tangential opportunity that can tag onto this, and I introduced them to one that provides wheelchair ramps and stair lifts and retrofitting within a home, allowing people to age in place. Youth soccer, I've had so many clients do well in youth soccer, tutoring, kids-related, pets, everything from pet grooming to pet boarding to dog training, you know, but. Lesley Logan 9:19  That's crazy, because I would never have thought those things. And also, like, I because we travel around the world. We were talking about that before we hit record, I find myself, like, like, in shock. Sometimes I see a business and I'm like, like, how much did they need to get started? You know? Because, like, what I love about like, like, one of the things that kept me from starting my own studio is, like, just the barrier of entry. I didn't know how to read a lease, I didn't know what kind of insurance I needed to have outside of what the insurance I had as a renter. I didn't know that. And then I had to, like, buy all the equipment, and then it's like, oh, like, literally, my clients came the first like, where's the trash can? I was like, oh, yeah, we need a trash can. Like, you know, you know, right? Like, I was like, I was like, flying by the seat of my pants. But like, what you're saying is, like, I, if I was like, I need a change in my life, or I actually just want to have something that's working alongside what I'm already doing, I can go into another industry, and then they already have the blueprint. So, like, I already know how much it's going to cost me to go all in. I know how much it's going to cost me to run it, and I also have an idea, in theory, at least as I learned this from your book of, like, what I could make off of this investment, which is a little different than stock market, like you think. I mean, we all hope it's going up right now, we're riding a different wave. But, like, but like, you know, so am I right when I say, like, there's like, a nice blueprint there that kind of allows you to know more about what you don't know? Jon Ostenson 10:43  Absolutely. No, you go in and you know, nothing's ever a sure thing, right? I never want to pretend like it is. Business ownership is hard. It takes work. If it was easy, everybody would be a business owner. But franchising does make it a lot easier and a lot more predictable, right? I mean, that's why banks love providing SBA loans to franchises over startups, right? It's just more predictable, and the success rates are obviously a lot higher all the data shows, you know, but I'd say, going in, you know, there's a whole exploration process, and that's where we take our clients through, hold their hand as they're having these conversations with their franchises. You know, learning a lot, asking good questions. They, they get a chance to talk to other franchisees in that system before they ever buy. You know, they get kind of the inside knowledge. They get a franchise disclosure document, which is the history of the franchise and all the information. And to your point, the financials on the all in investment. And you know, there's going to be some variability in there, but it outlines that, and then talks about the historical financial results, what you could expect to make if you execute according to plan. And so you know, you can make disproportionate returns on your investment. Again, because you're, you're putting effort in, right? If it was just thrown in an index fund, you know, you're not going to be able to make, you're going to be capped at what you can make. However, with this, you also get the tax benefit. So it's really a, I call it the trifecta. You're, you're building towards cash returns. You're obviously building an asset that's going to have exit value down the road, and in all likelihood, you'll sell to another franchisee in the system. That's very common. And then third, you get the tax benefits of business ownership. And if you have a W2 job or spouse with a W2 I mean, this could be a great offset. I mean, there's so many levers that the government set up the tax playbook to incentivize business ownership.Lesley Logan 12:19  Yeah, well, one of the reasons why we love being a business owner, I definitely enjoy those. I want to, like, just kind of tap into something, because you talked about, like, being a W2. So realistically, how many people do you know, like, have a job and then have a franchise that's successful? Like, are they overworking? Are they 120-hour work week kind of person? Or, like, is that a normal thing that people can do?Jon Ostenson 12:43  Roughly half of our clients start out with a manager in place. It's what franchising would call semi passive or semi absentee or executive model. I always want to say hey, stop. You know, let's not sugarcoat this. It takes work to stand up a business. You know. I don't want to ever pretend like it doesn't so, you know, it is very doable within a franchise system, because you've got a franchisor and their team supporting that manager that you put in place on a day to day basis, they can answer a lot of the questions and kind of hold their hand. So it takes some of the burden off of you. So much of it your ramp up time and success comes down to who you put in that place. You can have a great vehicle, you still have to have a great driver, so someone that has fire in the belly that you incentivize. You know that's a hard worker. They can make your life very easy, but if it's not the right person, you can find yourself with some headaches and leaning in. So I'd say that is the biggest variable that I see. But I've got so many success stories of clients that have gone that path. I should always want to make sure that they go in eyes wide open, that in the early going especially, it will take work.Lesley Logan 13:43  Yeah, yeah. I mean, like, I think that's really important. Okay, let's just take, take a step back, Jon, how did you get into doing this? Like, did you, did you always know, like, you would be in franchises? Like, did you fall into franchises? Like, tell us the journey that got you here. Jon Ostenson 13:56  Yeah. You know, like so many of your listeners, I spent many years in the corporate world, and you went to grad school and did all the things you're supposed to do as a W2 and had a great run. But, you know, had that desire, like so many, to be a business owner and to do something more entrepreneurial, and didn't know what it what it looked like. And I really fell into franchising. So about eight years ago, I left the corporate world, assumed the reins of a business called Shelf Genie, which is a large franchise system. I served as their president, supporting our home office and all of our franchisees, and I really fell in love with the franchise model through that experience. And I just saw how so many different backgrounds got involved in a shared system because of the support that we were providing. So long story short, I partnered with the founder of that company. We spun off. We've invested in franchises ourselves. I've continued to invest in franchises on my on my own outside of that, so I've been a franchisor. I am a multi brand franchisee as well, and started the consulting practice about little over six years ago, and now I give it most of my full time focus, and just love helping others connect the dots, because I just hear the same conversations every day. So many people, oftentimes midlife, they're saying gosh, you know, I've looked around. And they all know some business owners, and they see them out playing golf or, you know, going to their kids activities. And they say, there's a little bit of FOMO, right? And, but they say, I don't have that genius idea. I'm a little risk averse. I don't know where to start. That's where I come in and say hey, look at all these other people that have done done this through franchising with similar backgrounds, and here's why it worked for them. So absolutely love helping them. I personally, on the franchisee front, this just shows a little bit of the variety out there. I kind of like home and property services personally. So I've got one business that works on parking lots. It provides asphalt paving and line striping, you know, non sexy need based industry, right? I've got another one, is almost like an equipment rental business. It provides temporary walls like containment walls around renovation projects and construction sites. It's a great B2B business. I've got one that this is kind of more in the health and wellness genre. It's uses 3D printing to provide custom inserts and insoles for shoes, right? It talked about a niche, right? But we cater a little bit to the older population. So I've got it down in Delray, Florida, which is a great market. I've got another one where I'm on the franchisor side, I'm invested that provides custom pull out shelving for your kitchens and pantries and stay at home moms are great for that business. They're great designers. They can work when they want to and go in and be very conversational, and it's just cool that, you know, we're creating a lot of jobs out there and helping a lot of communities.Lesley Logan 16:28  Okay, that is so all of those things, I would not have thought that, like, those are franchises. I guess I just thought, like, some guy in Las Vegas, like, start a business, like, putting fences, you know, and then it's like, but then I do see like, oh, it's a company. And then you're like, how, like, how, who got into, like, having a business in every city that has, like, fences. But now that I'm like, you know, now that the wall been pulled over my eyes, I can under, away from my eyes, I can see like, oh, these are companies that got started, and then they had success, and then they basically created a blueprint that they could sell to other people, and then that's how they spread their wings, because they've got good systems in place. And then people like you, or people like listening are like, Oh, I could do that. I actually, like, I have the funds for that. I like that area, or, you know, I can have the time for that. I just wouldn't have thought that those are those. There's things out there. And I was reading your book, one of the things that we all have to realize is, like, there's a massive population of people who are getting older, and there is not enough like services for them, and so like to be able to get into a franchise that is like servicing those people that they for a necessity they need. It's kind of nice, I guess. I have a question, how much of what you have to do as a franchisee, as far as the marketing goes, like, are you curating the marketing? Does the franchise or that's the parent company, right, like the owner, do they come up with a marketing strategy and you just, like, put it out there. Like, I guess I'm wondering, like, how much of it do you be creative? Because I have a lot of people like, I want to do this, but I hate social media, or I hate writing a newsletter, or I hate doing the the money and the taxes, like, how much does the actual franchisor do for you? Jon Ostenson 18:06  Yeah, it certainly varies, but I'd say in most cases, the franchisor leans in pretty heavy on the marketing side, and that's one of the value adds they're bringing. So they're creating collateral and brand standards and customizing things for you for your location. But you know, typically they have an in house marketing team. They may partner with an outside digital marketing firm that's running all your Google ads and social media ads and such. Oftentimes, they encourage you to get involved on the organic side of social media. So it's, hey, I've got a home show coming up. Hey, look at this great job. We just got a five star review. But again, if you need help with that, most of them are able to lean in pretty heavy, because I do have a lot of clients like you said that they hey, I don't want anything to do with marketing or lead generation. And I, you know, in some cases you have franchises that have national accounts. I mean, that's a great lead generator. In some cases, they have an in house call center that's actually sometimes making outbound calls, or, at a minimum, taking inbound calls, setting appointments for you. So, you know, as you go through the expiration process, you want to say, what, what value is that franchisor providing for the royalty that I'm giving them? And, you know, make sure that there's tangible things that they're doing for you, oftentimes on the marketing side as an example.Lesley Logan 19:11  Yeah, okay, you talked about royalties, I guess, for the person who doesn't understand what that means. What is that? And then what are we what can someone expect on like, maybe not like the best end, but like an average, an average earnings.Jon Ostenson 19:26  Yeah, so I'd say six to 8% royalty typically is common in revenue, and when you look at financial projections of a franchise system, they're always going to net out for that royalty, right? I mean, that's part of the business model. But again, those are oftentimes expenses that you would be paying on your own elsewhere. From an earnings standpoint, well, first off, from an investment standpoint, I mean, we have some clients who are getting into big seven figure deals, but most people like when you look at service-based businesses and you're all in investment, your franchise fee, startup costs, several months of working capital, oftentimes you're in the 150,000 to 300,000 range, all in. And some of our clients are using cash, most like the idea of using an SBA loan, where maybe they put in 50,000 cash and then they use an SBA loan for the balance. Some are using an old 401-K from a previous employer, and rolling that over, which is very doable through what's called the ROBS program. So we help them with all of that. But from an earnings standpoint, it definitely varies. You always want people to take a conservative approach. There are businesses that will start cash flowing as early as three months in. Oftentimes, what you see is maybe six months, six to 12 months, somewhere in that range. Again, we always want to be conservative, but no you can make disproportionate returns. So let's say your all in investment was 200,000 from their businesses out there, where you can conceivably do a million dollars for first year. I mean, there are a good number of those. And oftentimes you're kicking off 15 to 20% to the bottom line. So call it 150 to the bottom line. And you may not get that in year one, but that may be your run rate at the end of year one. So 150 on an investment of 200,000 that's 75%, and then you're doing, you're doing that every year, and you're going to sell that business down the road. So again, but you're putting effort in, right? Lesley Logan 21:01  Right, well, well, and it's like, like, I'm just, like, just forever. I, when I opened up my studio, which was a small studio, I, no, my bank did not give me a loan. I've been in business for so many years, like, look, I make, I make over six figures, and I just want, like, a $40,000 loan. And they like, laughed in my face, so I used a credit card. But it was, the investment was like, $40,000 in equipment, all I had to do, and then obviously my rent and everything. And of course, yes, I, because it was on a credit card, I paid that shit off. But, but like you do only have to, ideally, only buy that equipment one time, right? So there's that. But to to your point, like the money that or time I had to spend on marketing my business, on coming up with the marketing, on testing it out, on doing all that stuff, on also collaborating, also doing the organic, also all that stuff, it starts to go sometimes you're like, it would be nice if someone could take this off. And even if you're like, oh, let's all just hire an agency. Y'all, I have talked to marketing agencies. They are not just 6% like some like, you know, when you think about, like, the marketing agency and the account and the organization and the hiring practices and the onboarding, all that stuff costs money, and so sometimes it's kind of like, it's almost like it's 50% it's 50 one way, 50% one way, half it does another. It's kind of like, if you really want to make your own thing and be your own thing, then go do your own thing, and you'll have all the same expenses. But I can't believe, and I don't know, I can't believe it that an SBA loan would be easier to get if you're in a franchise. But it makes sense, because there's a proven track record from all the other businesses, and the SBA is like, oh, this is like, very risk free. It took us a pandemic to get an SBA loan because they were just giving them away. And then recently, a lovely bank helped us get an SBA loan. But, like, it's not easy when you work for yourself and a non proven kind of a thing to get loans. So it sounds really cool that that would be an option for people. Jon Ostenson 22:51  Yeah, and probably two thirds of our clients use them. We really don't have issues getting them. As long as you have semi decent credit, then you know, they have that confidence in the franchise.Lesley Logan 23:00  That's so cool. That is really cool. Okay, so I guess you know there's, there's probably people going, oh my gosh. Like, I don't know. Like, I'm not confident as a business owner. Do you have to have, like, would you suggest, like, you have to have some sort of management experience, or do you have people who, like, do the franchisers like, support you in leading a team and how to lead the business that you're doing. Or, like, are you having to figure that yourself? Jon Ostenson 23:26  Yeah, there are some franchises where you really don't have to have a team. You know, you can be kind of a solopreneur in a way, or maybe have an assistant. Most of them do involve people. And people always ask me, what, what does it take to be successful in franchising? And really, it's two things. It's one, you're good with people. You don't have to be great, but you have to be someone that people want to work with, work for work. So that's just Business 101, and then secondly, your willingness to follow a system, where I see people get in trouble in franchising is that they come in and they think they're the smartest guy in the room, and they don't have the humility to actually learn from others and to follow a system, even if they have questions. When I was at Shelf Genie, our best franchisees were the ones that followed the system the closest. That sounds so cliche, but it's true. Lesley Logan 24:04  I mean, just being in business myself for 15 years, like, how, like, there are some days I'm like, I just wish there was a fucking blueprint that I could just wake up, follow, like, there's days and I'm like, so I can't imagine, like, not only take advantage of that, but I guess, like, maybe that would be the person who wouldn't be right for franchising, and maybe they shouldn't have gotten into it in the first place.Jon Ostenson 24:29  Yeah, no, I've seen clients do very well within a franchise system, and then, you know, I had a client that didn't do well in it, and the feedback from the franchisor was said, what's going on? Why is it working for them and not for them. You said, we've coached them, we've done everything we can, but they're not willing to follow the system. (inaudible) But certainly, if you have any business experience that you know, those transferable skill sets definitely help and maybe give you a leg up. But I've got plenty of clients, you know, doctors or a big client, mainly clientele of ours, most of them don't have business experience. They may be really, they're like, smart and smarter than their little niche but they don't have that business experience. They love the idea of, they know how to learn, and they're willing to learn, and they're willing to follow the playbook the textbook. Instead, they come in and they say, Hey, we want to flex that intellectual muscle. And most of them are keeping the day job. You know, they've invested too much to walk away from that. But they put a manager in place, and they go out and run a restoration business, or a mobile pet grooming business, something that allows them to flex that intellectual curiosity a little bit.Lesley Logan 25:29  That is so cool. I just think it's so cool, like I was, I never thought about, I'll be really nice, I actually never thought about owning a franchise. I have been wondering and been very curious of like, what if I wanted to open up something that I made into a franchise like that has been on my mind a lot lately, but the more I read your book, the more I'm like, what a cool investment strategy. Like, you know, just to diversify how you're investing for retirement and wealth, and, like, generational wealth. I don't have any kids, but like, it would be cool to have have have another way of having an income stream or or a way of growing wealth without having to, not that it's not work, but also just not rely solely on, like, what my wealth manager is doing with my stocks.Jon Ostenson 26:13  Oh, because so many of our clients do have kids or family members that they plan on bringing in on the business over time and kind of setting an example for them to learn from as well, and of taking a risk, if you will, a calculated risk. But now from an investment standpoint, I'm an all of the above investor. I invest in real estate and energy and the public markets and private credit. I encourage people to do all that. I just think the business ownership can have a unique place in that portfolio, and there's a whole lot of tax benefits and other synergies to come from that. So I'm not against any of those other investments. I just think it's an all of the above approach. And a lot of our clients invest in real estate too, some more actively than others, but there's a lot of synergy between those two, I think, from a mindset standpoint, from a tax advantage standpoint, and then directly from an industry standpoint, a lot of these businesses support real estate.Lesley Logan 27:00  What are some, like, green flags about a franchise, or some red flags, like, what are some things that we would like? You'd be like, oh, this looks really this looks really good. I think a client would do really well with this. And then what are some like, ooh, maybe, maybe watch this one, or don't, don't sign up for that.Jon Ostenson 27:16  You know, certain the brand is more important in certain industries. I mean, certainly, food, hotels, things like that. You know, but in a lot of industries, I think about insulation, that's a $50 billion a year industry, no one can name an installation company, right? And so that's less important. But still, some of these industries, you know, if it's a household name brand, then it's probably sold out in all the good areas of your market, right? And so oftentimes, we find ourselves working with more emerging franchises. You know, they may have five locations, 25 locations, 50 locations. Yes, they haven't been around forever, but they're growing fast. And really, the what I look for there, it's the competitive advantages, it's the financial models got to be very robust, because you have a smaller sample size to look at. You've, you know, the early franchisees have to be saying positive things about their experience. But then a lot of emphasis I put on those companies is the leadership team. I want to see a good blend of industry experience, but also franchise experience represented on that team that's essentially going to be your business partner. So I would say that the people involved on the other end, I can't underestimate that enough. That's something I emphasize with our clients. Let's vet them. Those are the ones that you want to have a good relationship with that are going to be supporting you day in, day out. You know. I would also say, you know, make sure that, if it's an early stage franchise, make sure it's well capitalized. You know, they've got plenty of assets in the bank. I have seen companies, at times, rush into franchising thinking it was their gold mine and they needed to have a pot of gold going in, because it's expensive to franchise, but no, private equity loves franchising, you know, they they invest strategically at the franchisor level very oftentimes, just they love the model and kind of these industries that they play in. There's a lot of smart money getting involved. But I always encourage people, you know, and that's why we set up our exploration process the way we did. And, you know, I'm essentially a real estate broker buffer franchises, and so I help our clients understand what's going on behind the scenes, how to think about this, the questions to ask, provide them with a lot of resources, and then we simply get a referral fee from the franchise brand on the back end when a placement happens, like a real estate model, you've got the seller, and none of that's passed on (inaudible).Lesley Logan 29:17  So that's why you're free. Because, like, I couldn't believe it. I was reading the book, and I was like, because to me, you know, one of the one of the big hurdles for a lot of people is like hiring a coach to help them make the best decisions. You have to have the money for that and hope that it works, but to work with you, you know, it's just free for for the person wanting to work with you. So like, you get paid because the franchise company pays you like a real estate so, got it. Jon Ostenson 29:40  For them, it's a sales and marketing expense. None of that's passed on to our clients at all. So you know, whether they go directly to a brand or go through us, they're paying the same franchise fee. So it's a nice, it's really a great model, and, yeah, we're able to help a lot of people through it. Lesley Logan 29:58  That is so cool. Yeah. I mean, so you did this six years ago. Okay, so you started right before everything shut down. Like, can we just go back? Was it, what was the be it till you see it, or what would, like, the things you had to do? Because, like, my goodness, during that time, a lot of franchises could be open. A lot of franchises had, like, limitations. Did you worry that, like, this was going to all, like, be affected negatively. Like, did you see the light at the end of the tunnel? Tell me about it. Jon Ostenson 30:25  Yeah, you know, just like everything, we're all questioning what's going on there for a few weeks, but then as soon as the dust settled, I mean, the franchise deals started happening again, and people started jumping back in. They said, I want something that I can be in control of, and I really don't want to go back to the office. I really, you know, a lot of people took time to think about what they wanted to be until they saw, you know, and they said, you know, that's the time a lot of introspection, which led to a lot of people saying, maybe now's the time. If I don't jump now, when am I ever going to do it? So, you know, there's a lag effect. Some of those late adopters I'm still having calls with now. They're like, I've been thinking about this for years, and most of them are realizing there's never a perfect time to jump into business ownership. But, you know, good number of them realize, hey, now's as good of a time as ever, as ever. And yeah, for me, you know, I love what I do. I've had teams in the past of, you know, 50 employees, and you know, I can do that, but that's not what I love doing. What I love doing is working with clients. I love strategy. I love seeing business models being out there at the tip of the spear, and so I've really structured my business now. I had that vision early on that, hey, I'm going to play to my strengths and how I want to spend my time, and that's what I've built. So yeah, love our model and how I get to help people and engage with clients all day.Lesley Logan 31:35  Yeah, so in that because, like, we talked to a lot of people get really passionate. And I think what, especially when I work with studio owners, like, sometimes their passion becomes like a prison because they like, stop taking care of themselves to like, do their passion like, how do you prioritize yourself so that you can have the mindset and the wherewithal to help the people that you like to help?Jon Ostenson 31:54  Yeah, I'm probably one of the more intentional people that you'll meet in that regard. You know, I think through things in the area of five domains, you know, faith, family and relationships, but then also finances, fitness and franchising. So my 5F framework, if you will, you know, but I'm constantly evaluating and balancing, you know, how my day is spent in each of those so, you know, work out on the fitness side. You know, the trainer a couple times a week, and got my infrared sauna and cold plunge and red light and all that here in the office. And, you know, coach my kids teams, you know, teach their Sunday school. You know, try to balance everything and very blessed, very thankful for what I get to do, and that allows me to do the other things I want to do. And I will say I'm the hardest boss I've ever had. You know, business ownership isn't easy. I work myself hard, but there's so much flexibility, and I'm just thankful. I pinch myself every day having had a W2 job for many years, I could, can never imagine doing that again.Lesley Logan 32:48  Yeah, I understand that. Okay, this is a really, like personal story we had. Our health insurance company is contracted with another company. Maybe it's a franchise that, like, comes to your house to, like, do, like, your physical, which is, like, just the meetup, just the heart, the lungs, just the blood pressure, and then, like, talk to you about, like, what doctors you want to see this year. And the whole time I was like, this feels like a scam. Are you casing the joint? Like, what are? What are? I'm like, I feel like this, this is too good to be true. And then they left and my husband are just like, let's just pretend it's not a scam. How lucky are we that we could set aside the time in the middle of a workday at our home to, like, take care of our health, and then, like, go back to doing the things we love everyday. Working for yourself is, like, the hardest thing, even if you work for yourself, for your own franchise, like they're running a business is, you know, there's only so many days where there's not an obstacle. You're like, what the fuck just happened there? But when you are realizing it's all part of the plan that you set out, like when you actually got what you wanted, it is worth pinching yourself. So I love that. Thank you for sharing that. And I also we second y'all red lights, cold plunges like, work out, move your body. It makes running your business, whatever that is, so much easier.Jon Ostenson 34:07  Absolutely, absolutely, no, fully agree. Lesley Logan 34:09  What are you most excited about right now? And like, it can be like in the franchise world, or it can be in like, in your business. Like, what are you most excited about right now? Jon Ostenson 34:16  Yeah, you know, I I practice what I preach, and I love just trying new things and then bringing them to my clients. So for me, I've got my consulting practice, and then I've got all these franchises and other investments in a holding company, and I'm just, this is the nerd side of me. I'm just realizing all these different tax plays and alternative investments and how they can work together, and I'm bringing in the best of the best advisors, and, you know, really trying to level up. That was my theme last year, was level up. I'm like, am I with the best bank out there? Am I with the best concierge doctor? Am I with the best financial advisor? I identified 25 different areas, and this took time by one by one, leveled up in each of those. And said, if I'm not working with best in class, why not? And so I'm just thinking through that lens, and I think it's helping our clients to just kind of say, you know, let's get off the sidelines. Let's just forget the status quo. Like, how do we level up and get better? And you know, whether it be personally or those that we work with in every area.Lesley Logan 35:11  That's so cool. Thank you for sharing that. Because I, I think it's really easy to just keep doing the same thing, and you're like, well, this works and this works. And like, going back to that the bank that gave us SBA loan, I told my husband, I was like, well, why aren't we working with that bank? Like, why is that is not our bank? Because our bank certainly didn't help us. So why are we not with that bank? And it was like, one tiny thing, and I'm like, can we figure out a way around that one time? This seems so stupid. I want to work with a bank that's going to give me money whenever I want it. That's why, why I have a bank. It's not like they're getting interest. I'm not making any money off them. So I so I find, like, it's, it's effort to go through and figure out what that is. And then there's that change, which most people don't like, but then it's like, but then you have, like, the best of the best. So, you know, I think that's really cool.Jon Ostenson 36:01  Yeah, absolutely, you know, unfortunately, I've got the best wife, so I'm not up leveling there.Lesley Logan 36:06  That's good to know. That's good to know. Shout out to her. Okay, is there anything I didn't ask you, because this is a new topic for me, so I really want to make sure that, like, we covered all the bases that you think we needed to. Is there anything to ask you about franchising and getting into it that you want to share with us today. Jon Ostenson 36:22  Yeah, you know, I think we really hit a lot of the hot topics. You know, we're seeing more interest than we've ever seen. I think, for a variety of reasons, our biggest challenge is not lead flow, it's, it's, you know, just the opportunities. They move so fast in good markets. So I would encourage people, if anyone has an interest in exploring, there's no downside, there's no cost. I just hear testimonial after testimonial of franchising wasn't on my radar. I was looking at existing businesses. And actually, that's a good topic. A lot of our clients say hey, we've been looking for an existing business. Here's what I hear. We've been looking for four years, five years, six years. We've been under LOI, letter of intent for five companies, six companies, due diligence didn't shake out someone else outbid us. We uncovered this. And due diligence over and over again, and then they come around to franchising. They say, wait a minute, I can get into franchising without having to pay the premium of an existing business, without having to have the risk of change in ownership. I mean, you're going to lose some key employees. That just happens when you have a change in ownership. And there's so many people out there looking because you have all these talking heads on social media saying, hey, buy a business and then build it. It's like, what was the franchise system? Buy a proven model, but put your thumbprints on it from day one, and build the culture the way you want it. So I'd say that was one thing I wanted to add that just came to mind.Lesley Logan 37:36  I'm glad you brought that up, because we first, like, I work with a lot of business owners who are like, I want to sell my studio. They want to sell their business. And I'm always like, okay, well, what can we sell? Because if you are the main person, not much to sell, babe. So we have to, like, do all this work to make the business sellable. And, and I was like, and I really wish that someone had told you have to think about the exit in mind. Because you have to think about the exit in mind when you start anything everyone, but I do think that there's a lot of people in, oh, I'll just buy this one because I've seen how good it is. I like going there. And so we have this, like, almost like, attachment, but it's true, like, even if people like you, they might still leave, because people don't like change.Jon Ostenson 38:17  Yeah, and you paid a premium thinking nothing was going to change, right? So, you know, that's one of the things I love about franchising, too, is that exit in mind when you start in the beginning again, most franchises, you're not going to find many good franchise resales out there on the market, because any opportunity that's worth buying is going to be bought by another franchisee in that system, that internal M and A, as I call it, mergers and acquisitions, where franchisees buy each other's businesses, which allows for exits and allows others to expand. That's so, so common. I've got so many clients have done, I've personally done it just again, when you think about the end in mind.Lesley Logan 38:52  Yeah, okay, we're gonna take a brief break, and then we're gonna find out how people can work with you, do a call with you and see if this is what's in it for them. Lesley Logan 39:02  All right, Jon, how do people like, it's free, so they could just, like, chat with you and just see if, like, this is a good idea for them, right? Like, that's how they can work with you. How do they find you?Jon Ostenson 39:10  Yeah, come out to our website, franbridgeconsulting.com F-R-A-N bridge consulting dot com you know, share your email address. I'll send you a free digital copy of our book, Non-Food Franchising, which is a great primer to kind of get the juices flowing and help you connect the dots on franchising. And yeah, more than happy to jump on a call, just to indicate that interest when we reach out to you, and we'll jump on a 20-25, minute call, and I can give you some thoughts and get to know you a little bit better, and we can go from there. So again, entirely free to work with us. Certainly if you want to follow on LinkedIn, I put out content most days on LinkedIn. So that could be another place to find me. Lesley Logan 39:42  Oh, that's cool. LinkedIn a place that I keep saying I'm going to start printing thumbprint on. And I go in there and I'm like, I don't know what I'm doing. So maybe in a maybe in a future year. You guys, I did read the book. I'm telling you, it was an it's a great read, and it really helped. It will. I think if it's for you, you'll know by reading the book, and if it's not for you, you'll know by reading the book. And I think that that's really cool. And also I just really, one of the things I'm really intentional about is like we have so many listeners, and I really want people to have I think freedom to make decisions is one of the most important ways you can be it till you see it. And having an, a way of making an income that works for you is one of the best things I could give to you guys as listeners. So thank you so much for being here. Before I let you go, Jon, you've given us so much already, but we love to give our listeners some bold, executable, intrinsic and targeted steps people can take to be it till they see it. What do you have for us? Jon Ostenson 40:35  Yeah, you know, I would say, here's a quote, activity breeds activity, and it's the idea. I've just seen this play out in my career, in my life. Whenever I get off the couch, off the sidelines, I start moving towards Option A or Option B. That's when option C comes out of left field. And so I think good things happen when you're in motion. That idea of activity breeding other activity. Oftentimes you don't know what's coming, but you stay active, it comes.Lesley Logan 40:55  So good. It's so good. It kind of like, ladies, my Pilates lovers, it's like a body in motion stays in motion, like it's like that, but also like we had someone else say, like, I'm, everything is everything. And when you never know what, going out and talking to someone could turn into, my husband talks to everyone at every party, and I I'm so thankful for him, because I can talk to like, five people at a party, and then I'm like, okay, that's good. I'm good. Like, but he and, you know what, we've needed some of those people. He's like, oh, there's this guy I talked to at this place and, like, so, and you just never know what those connections are. So that's a great Be It Action Item. Thank you so much, Jon. Jon Ostenson, everyone. You can get his book, go to franbridgeconsulting.com. Perfect. Go there. We'll have the link in the show notes. And, you know, share this with a friend who needs to hear it. If you had a friend who's like, I need something different, I need to change. I need a new job, like this might be the exact thing they need. And then you get to be part of that. How cool is that? So thank you, Jon. And until next time everyone, Be It Till You See It. Lesley Logan 41:35  That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod.Brad Crowell 42:39  It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell.Lesley Logan 42:44  It is transcribed, produced and edited by the epic team at Disenyo.co.Brad Crowell 42:48  Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi.Lesley Logan 42:55  Special thanks to Melissa Solomon for creating our visuals.Brad Crowell 42:58  Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.Support this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this conversation, Jon Ostenson shares his journey from corporate executive to franchise expert, emphasizing the potential of franchising as a path to business ownership. He discusses the importance of personal branding, the process of investing in franchises, and how he guides clients through franchise ownership. Jon highlights the trends in franchising, especially post-COVID, and the various funding options available for aspiring franchise owners. He also addresses the differences between food and non-food franchising and the importance of building the right team for success.00:00 — Guest Introduction02:27 — Show Introduction03:36 — Understanding Client Needs and Market Opportunities06:30 — Building a Strong Team for Franchise Success09:29 — Funding Your Franchise: Options and Strategies12:18 — Trends in Franchising Post-COVID15:15 — Franchising vs. Buying Existing Businesses18:00 — Transitioning from Food to Non-Food Franchising20:01 — Conclusion and How to ConnectSound Off is available from Dailey Blend Show on Spotify, Apple Podcast, YouTube, and wherever else you get your podcast. You download and subscribe to the show or head to DaileyBlend.com to check out more from the world of Dailey Blend.#DaileyBlendShow #SoundOff Listen and subscribe to the show on the following platforms:* Apple Podcasts: https://www.apple.co/37LEsiZ * Spotify: https://bit.ly/3Hx8cqh* Youtube: https://bit.ly/45DfG3gDailey Blend on the Web:* Instagram: https://www.Instagram.com/DaileyBlend * Twitter: https://www.twitter.com/DaileyBlend * Facebook: https://www.facebook.com/DaileyBlend * Website: https://www.DaileyBlend.com

What if selling your small business felt as strategic—and profitable—as a Wall Street deal? That's the mission of Scott Weavil, founder of Sierra Pacific Partners and a former corporate M&A attorney who walked away from billion-dollar boardrooms to help small business owners get the exits they deserve. In this episode of The Root of All Success, Jason Duncan and Scott unpack what really happens during the business sale process—from valuation myths and buyer psychology to why most founders unknowingly sabotage their own deals. If you're thinking about exiting, scaling for sale, or simply want to increase the value of your business, this episode will shift your mindset and sharpen your strategy.

Think starting a business is the only way to build wealth? Think again. In this episode, Jason Duncan sits down with Jon Ostenson, one of the top franchise consultants in the country and author of Non-Food Franchising, to break the myth that entrepreneurship has to start from scratch. Jon reveals why buying into the right franchise can often be smarter, faster, and far less risky than launching your own idea. He shares what kinds of businesses are booming right now (hint: it's not restaurants), how his clients are earning passive income while keeping their day jobs, and why the franchise model is becoming the go-to strategy for corporate execs and investors alike. Whether you're dreaming of your first business or looking to diversify your portfolio, this conversation will open your eyes to a different path to success.

In this conversation, Jon Ostenson shares his journey from corporate America to becoming a franchise consultant. He discusses the benefits of franchising, how to choose the right franchise, and the intersection of real estate and franchise ownership. Jon emphasizes the importance of leadership, common mistakes in non-franchised businesses, and the role of faith in his business philosophy. He also provides insights on unique franchise opportunities and strategies for investing in real estate. Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

Send us a textJoin us on Average Joe Finances as our guest Jon Ostenson discusses the benefits and intricacies of non-food franchise opportunities, touching on Jon's journey from the corporate world to launching Fran Bridge Consulting. Jon shares insights into why non-food franchises can be more stable and less complex compared to food franchises, along with tips for prospective franchisees on how to succeed. The conversation also dives into the tax benefits of business ownership, the importance of networking, the value of following a proven system, and the potential for scaling a franchise business. In this episode:Learn why non-food franchises often offer simpler operations, fewer staffing headaches, and higher margins.Discover how semi-passive franchise ownership can help you build a business while keeping your day job.Explore the strategic advantage of combining real estate investing with complementary franchise models.Understand why following a proven system is the key to long-term success as a franchise owner.And so much more!Key Moments:00:56 Guest Introduction: John Ostenson01:35 Jon's Journey into Franchising02:53 The Appeal of Non-Food Franchises04:33 Franchising vs. Starting a Business06:20 Active vs. Passive Franchise Ownership07:47 Scaling and Success in Franchising14:03 Real Estate and Franchising Synergies18:18 The Importance of Networking in Business18:38 Tax Benefits for Business Owners19:20 Changes in Tax Codes and Their Impact20:06 Leveraging Family in Business for Tax Advantages20:51 The Value of Professional Tax Assistance22:20 The Power of Masterminds and Franchise Systems22:37 Learning from Other Franchisees24:42 The Risks and Rewards of Business Ownership25:24 Final Round: Reflecting on Business and Finance27:12 Tips for Aspiring Franchise Owners28:01 Finding the Right Franchise Fit29:06 Recommended Books and Podcasts30:44 How to Connect with Jon and Learn More32:30 Final Thoughts and EncouragementFind Jon OstensonWebsite: https://franbridgeconsulting.com/LinkedIn: https://www.linkedin.com/in/jonostenson/ Average Joe Finances®All of our social media links and more: https://averagejoefinances.com/linksAbout Mike: https://mikecavaggioni.comAbout Tawnya: https://www.themoneylifecoach.com/Show Notes add-on continued here: https://averagejoefinances.com/show-notes/*DISCLAIMER* https://averagejoefinances.com/disclaimerSee our full episode transcripts here: https://podcast.averagejoefinances.com/episodesSupport the show

Jon Ostenson is a top 1% Franchise Consultant, multi-brand franchisee, and Founder of FranBridge. A former President of ShelfGenie and VP of Sales at Carter's Inc., he brings deep expertise in business growth and franchise operations. With a background in consulting at Accenture, Jon now helps entrepreneurs achieve financial freedom through franchising. He serves on the Board of the Entrepreneurs Organization and supports various charitable causes.  CONNECT WITH HIM https://franbridgeconsulting.com/ Subscribe to this channel now!  https://www.youtube.com/user/lunidelouis/?sub_confirmation=1    ---------------------------------------------------- Join our exclusive Facebook group @ https://www.facebook.com/groups/339709559955223  --------------------------------------------------- Looking for accountability to do your morning routine -- join us tomorrow morning, it's FREE:   https://bestmorningroutineever.com/  ----------------------------------------­­­­­­­-------------

Jon shares insights on unconventional franchise opportunities, from in-home senior care to private aircraft detailing. He also explains the benefits of franchising over starting a business from scratch, including proven blueprints, community support, and market predictability. The discussion highlights various industries ripe for franchising and offers a glimpse into Jon's journey and expertise, making this a must-watch for aspiring franchisees and entrepreneurs alike.00:00 Introduction to Non-Food Franchising00:56 Meet Jon Ostenson: Fran Bridge Consulting01:44 Understanding Franchising: Food vs. Non-Food02:41 Exploring Non-Food Franchise Opportunities06:47 The Benefits of Franchising10:13 Jon's Book: Non-Food Franchising13:13 Investment Ranges in Franchising16:24 Guidance from Fran Bridge Consulting20:54 Jon's Journey and Final Thoughts Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

Jon Ostenson is the Founder and CEO of FranBridge Consulting, an Inc. 5000 company, and he is a top 1% franchise consultant. Jon is also the author of the bestselling book, ‘Non-Food Franchising'. Jon draws on his experience as a former Inc. 500 Franchise President and Multi-Brand Franchisee in helping his clients select their franchise investments. Jon is a frequent contributor on franchising for publications such as Forbes, Inc., and Bloomberg.

#442 In this exciting episode of Millionaire University, the hosts welcome back Jon Ostenson, a renowned non-food franchising expert, for a deep dive into the untapped goldmine of franchise opportunities beyond the food industry. Together, they explore a variety of unique and often overlooked niches such as health and wellness, kids and youth programs, senior care, pet services, and home and property services. Jon unveils how these diverse franchise models can be incredibly lucrative and attractive, even for those without any prior experience in these fields. He highlights the robust support systems franchisors provide, the critical role of thorough market research, and how franchising can be a game-changing alternative to traditional career paths, offering immense income potential and scalability. This episode is a treasure trove of insights for anyone looking to break free from the 9-to-5 grind and step into the world of successful entrepreneurship. (Original Air Date - 7/19/24) What we discuss with Jon: + Diving Deeper into Non-Food Franchising + Exploring Specific Franchise Opportunities + Health and Wellness Franchises + Fitness and Virtual Training Franchises + Mental Health and Longevity Franchises + Market Research and Franchise Success + Franchising in the Kids and Pet Spaces + Exploring Dog Training Business Opportunities + Complementary Business Ideas for Senior Care + Scalability and Legalities in Franchising + Diverse Franchising Examples and Success Stories + Home and Property Services Franchises + Franchising in the Tiny Homes Market +Tax Benefits and Family Involvement in Franchising Thank you, Jon! For premier non-food franchise opportunities discussed in today's episode, check out Jon's company ⁠Franbridge Consulting!⁠ For more information go to⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ MillionaireUniversity.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ And follow us on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tik Tok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. EXCLUSIVE NordVPN Deal ➼ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://nordvpn.com/millionaire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Try it risk-free now with a 30-day money-back guarantee! Want to hear from more incredible entrepreneurs? Check out all of our interviews ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! If you missed the first episode of non-food franchising with Jon, ⁠Tune in to Episode 95. Non-Food Franchising 101 with Jon Ostenson HERE! ⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this week's edition of the AmiSights Podcast, we talk to franchise consultant Jon Ostenson, CEO of FranBridge Consulting, which helps connect entrepreneurs and investors around the country with top franchise opportunities. He explains what non-food industries are popular for franchising. “We connect entrepreneurs and investors with what we see as the top franchise opportunities in non-food franchising—industries that are often overlooked but highly scalable and resilient. It's all about stepping into business ownership with confidence, clarity, and the right support.”In today's episode, we're diving into why hiring the right people is the most important part of any business, how the tax benefits of business ownership can help offset higher incomes, and how the SBA's reinstatement of the franchisor directory will benefit both franchisees and lenders.Connect with Jon: https://www.linkedin.com/in/jonostenson/Check out FranBridge Consulting: https://franbridgeconsulting.com/Recorded on 4/23/25

FranBridge is led by its Founder, Jon Ostenson, a top 1% Franchise Consultant in the US, and a frequent contributor on franchising across a variety of outlets and publications. Jon is a multi-brand franchisee himself, and along with his business partners, he has great operators leading these ventures. As a result, he can commit over 90% of his time to helping others achieve their dreams of freedom and wealth generation through business ownership.Before FranBridge, Jon was the President of ShelfGenie, a national franchise system with 200 locations. Before he had his start in franchising with ShelfGenie, Jon spent 15 years in the corporate world, most recently as the Vice President of Sales for Carter's Inc., responsible for over $350M in annual sales. Jon began his career as a Consultant with Accenture, often working internationally on behalf of clients. Jon serves on the Board of the Entrepreneurs Organization and is active in supporting charitable organizations such as Growing Leaders and Hope International. Jon has BBA and MBA degrees from the University of Georgia and lives in Atlanta, where he and his wife, Jenny, have 3 children and are very active in the community.Connect with Jon Ostenson:Website: https://franbridgeconsulting.com/ LinkedIn: https://www.linkedin.com/in/jonostenson/ Facebook: https://www.facebook.com/JonOstenson1/ Twitter: https://twitter.com/Jon_Ostenson YouTube: https://www.youtube.com/@JonOstensonFBC TurnKey Podcast Productions Important Links:Guest to Gold Video Series: www.TurnkeyPodcast.com/gold The Ultimate Podcast Launch Formula- www.TurnkeyPodcast.com/UPLFplusFREE workshop on how to "Be A Great Guest."Free E-Book 5 Ways to Make Money Podcasting at www.Turnkeypodcast.com/gift Ready to earn 6-figures with your podcast? See if you've got what it takes at TurnkeyPodcast.com/quizSales Training for Podcasters: https://podcasts.apple.com/us/podcast/sales-training-for-podcasters/id1540644376Nice Guys on Business: http://www.niceguysonbusiness.com/subscribe/The Turnkey Podcast: https://podcasts.apple.com/us/podcast/turnkey-podcast/id1485077152

Jon Ostenson is a top 1 percent Franchise Broker, Consultant, Investor, and Author of the book 'Non-Food Franchising'. Jon is CEO of FranBridge Consulting, an Inc 5000 company. draws on his experience as a former Inc. Franchise President and Multi-Brand Franchisee in serving his clients. Top 3 Value Bombs 1. Non-sexy is the new sexy. The best franchise opportunities aren't trendy, they're recession-resilient and rooted in everyday needs like home services, senior care, and wellness. 2. Franchising vs. buying a business. Many aspiring entrepreneurs spend years chasing existing businesses. Franchising can offer a faster, proven path with built-in support and less risk. 3. You don't need millions. Most franchise opportunities range from 150K – 400K and can be funded through SBA loans or retirement accounts, making business ownership accessible. Checkout their website, schedule a discovery call and download the book Non-Food Franchising for free - FranBridge Consulting Sponsor DeleteMe - Take control of your data and keep your private life private by signing up for DeleteMe. Get 20 percent off your DeleteMe plan when you go to JoinDeleteMe.com/eofire and use promo code EOFire at checkout.  

“Activity breeds activity” on the Daily Grind ☕️, your weekly goal-driven podcast. This episode features Kelly Johnson @kellyfastruns and special guest Jon Ostenson. Jon is the CEO of FranBridge Consulting, where he helps thousands of people achieve business ownership through 600+ high-growth franchise opportunities. Recently recognized on the Inc. 5000 list at #584, the firm has established itself as a leader in the franchise industry, while Jon himself ranks among the top 1% of franchise consultants in the US.S7 Episode 17: 5/27/2025Featuring Kelly Johnson with Special Guest Jon OstensonAudio Credit Intro and Outro: Daniel ChayraFollow Our Podcast:Instagram: @dailygrindpod https://www.instagram.com/dailygrindpod/  X: @dailygrindpod https://x.com/dailygrindpod Facebook: https://www.facebook.com/dailygrindpodTikTok: https://www.tiktok.com/@dailygrindpodPodcast Website: https://direct.me/dailygrindpod  Follow Our Special Guest:Website: https://franbridgeconsulting.com/ LinkedIn: https://www.linkedin.com/in/jonostenson/

Thinking about owning a franchise that isn't food-related? John Ostenson shares smart ways to get started. From choosing the right industry to funding and support, this episode covers everything you need to know to launch a non-food franchise confidently.

Have you ever considered opening a franchise? Maybe you're looking for a new investment opportunity, or you're attracted to a business model where all the systems are already up and running. Today's guest breaks down what you need to know beforehand, the best industries to invest in, and what separates successful owners from the rest.   Jon Ostenson is the Founder and CEO of FranBridge Consulting, an Inc. 5000 company and a top 1% franchise consultant. He's also the author of the bestselling book Non-Food Franchising. Jon draws on his experience as a former Inc. 500 Franchise President and Multi-Brand Franchisee to help his clients select their franchise investments. Jon is a frequent contributor on franchising for publications such as Forbes, Inc., and Bloomberg.  Why Invest in a Franchise The franchise model offers some advantages over starting your own business. For one, the business has already proven to be successful. The franchise has a playbook for what works and what doesn't–all you need to do is execute it. You also have a community of other franchisees running the same business, where you can learn from each other and exchange best practices.  What Makes a Successful Franchise Owner Some entrepreneurs struggle to run a franchise because they don't like following the playbook; they aren't coachable or willing to learn. As an owner, you need to trust the franchise that you bought into. The most successful franchise owners are the ones who follow the system the closest. You can innovate within the system, but don't try to reinvent the wheel. The second-most important characteristic is to be good with people. If you're a good person to work for and with, everything runs more smoothly. Being well-liked can even turn into a competitive advantage. Enjoy this episode with Jon Ostenson… Soundbytes 5:10-5:35 “The model has been proven out in other markets. You've got a playbook. It's all about going out and executing. So you're essentially starting on third base. You've got bulk buying of services or products, you get those synergies, but you also get a community of other franchisees, other people running the same business, day in, day out, in their markets, and you're constantly learning from each other and exchanging best practices. You're in business for yourself and not by yourself.”  18:43-19:10 “Our top performers had two characteristics. One, they were good with people, and that's just business 101. They're someone that people want to work for, work with. No, they don't have to be gregarious, but they're decent people. And then secondly, they're willing to follow a system. They've got the humility to say, hey, there's a reason why I bought into a franchise. I'm going to come in and trust you. The ones that follow the system the closest were most successful.” Quotes “For most people, franchising is a better path to business ownership, because it allows you to have those training wheels.” “You've got to be someone that people want to work with.” “If it were easy, everybody would be a business owner.” “As long as you can be someone that people want to work for and find your competitive advantage.” Links mentioned in this episode: From Our Guest Website: https://franbridgeconsulting.com/ Connect with Jon Ostenson on LinkedIn: https://www.linkedin.com/in/jonostenson/ Connect with brandiD Download our free guide to learn 16 crucial website updates that attract more leads and convert visitors into clients: https://thebrandid.com/website-tweaks/ Ready to elevate your digital presence with a powerful brand or website? Contact us here: https://thebrandid.com/contact-form/

#369 In this episode of the Millionaire University podcast, host Brien Gearin interviews Jon Ostenson of FranBridge Consulting, discussing the wide array of non-food franchising opportunities available. Ostenson, who has a rich background in franchising both as a franchisor and a franchisee, sheds light on the appeal of non-food franchises, from home and property services to health and wellness, and how they offer a stable and lucrative avenue for entrepreneurs. The conversation covers the process of choosing the right franchise, the support system provided by franchisors, the benefits of franchising over starting a business from scratch, funding options, and the potential for growth and profitability in various industries. Ostenson also shares insights on the growing trend of private equity investment in the franchise sector, emphasizing the less-talked-about opportunities outside the food industry and offering a digital copy of his book on non-food franchising to listeners. (Original Air Date - 3/27/24) What we discuss with Jon: + Diving Deep into Non-Food Franchise Opportunities + Jon's Journey: From Corporate to Franchise Expert + Exploring the Franchise Landscape: Opportunities and Processes + The Financials: Starting, Scaling, and Succeeding in Franchising + Franchising vs. Startup: Weighing the Pros and Cons + The Franchisee's Investment: Costs, Support, and Revenue Potential + Exploring High Revenue Franchises and Investment Insights + Diverse Franchise Opportunities Across Industries + The Appeal of Franchising to Real Estate Investors + Navigating the Startup Phase of a Franchise + Expanding Your Franchise Empire: Strategies and Considerations + The Journey from Local Business to Franchise Model Thank you, Jon! Thank you Jon for this value packed episode and for sponsoring today's show! Go check out Jon's book, Non-Food Franchising and if you'd like to connect with Jon, click here. For more information go to MillionaireUniversity.com To get access to our FREE Business Training course go to MillionaireUniversity.com/training. And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices

Struggling to find the right entrepreneurial path? Non-food franchise expert Jon Ostenson unveils exclusive business ownership alternatives beyond traditional food franchises in this episode of Play Big Faster.  Uncover how franchising offers practical systems that allow you to "start on third base instead of first base" while building multiple income streams.  You'll learn why non-food franchises typically require less capital and fewer employees than restaurant concepts, how to evaluate if you're better suited as an owner-operator or semi-passive investor, and specific emerging franchise categories seeing massive growth in 2025.  Jon shares practical advice and insights from his experience as both a franchise president and multi-brand franchisee. He also sheds light on financial metrics that most aspiring business owners tend to overlook.  Perfect for corporate professionals seeking exit strategies or investors looking to diversify beyond real estate. Listen now to transform your approach to business ownership and wealth building.

Jon Ostenson is a top franchise consultant and CEO, specializing in non-food franchising—a high-growth sector often overlooked by entrepreneurs. Ranked in the top 1% of franchise consultants, he has helped countless individuals and businesses identify profitable opportunities beyond food service.With deep industry expertise, Jon guides clients toward scalable, high-return investments in home services, wellness, automotive, and more. A sought-after advisor and speaker, he continues to redefine franchising, empowering entrepreneurs to achieve financial success.

Find out more at https://franbridgeconsulting.com/FranBridge is led by its Founder, Jon Ostenson, a top 1% Franchise Consultant in the US, and frequent contributor on franchising across a variety of outlets and publications. Jon is a multi-brand franchisee himself, and along with his business partners, he has great operators leading these ventures. As a result, he is able to commit over 90% of his time to helping others achieve their own dreams of freedom and wealth generation through business ownership.Prior to FranBridge, Jon was the President of ShelfGenie, a national franchise system with 200 locations. Before he had his start in franchising with ShelfGenie, Jon spent 15 years in the corporate world, most recently as the Vice President of Sales for Carter's Inc., responsible for over $350M in annual sales. Jon began his career as a Consultant with Accenture, often working Internationally on behalf of clients. Jon serves on the Board of the Entrepreneurs Organization and is active in supporting charitable organizations such as Growing Leaders and Hope International. Jon has BBA and MBA degrees from the University of Georgia and lives in Atlanta where he and his wife, Jenny, have 3 children and are very active in the community.Our Sponsors:* Check out Kinsta: https://kinsta.com* Check out Mint Mobile: https://mintmobile.com/tmf* Check out Moorings: https://moorings.com* Check out Trust & Will: https://trustandwill.com/TRAVIS* Check out Warby Parker: https://warbyparker.com/travisAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

EPISODE SUMMARY Join scientist and mindset & high-performance coach Claudia Garbutt and CEO & top franchise consultant Jon Ostenson as they talk about the pros and cons of the franchise business model.   In this episode, we talk about: - The franchise business model - How to find the right franchise for you - Unconventional franchise ideas   EPISODE NOTES Jon Ostenson is the Founder and CEO of FranBridge Consulting, an Inc. 5000 company, and he is a top .1% franchise consultant. Jon is also the author of the bestselling book, ‘Non-Food Franchising'. Jon draws on his experience as a former Inc. 500 Franchise President and Multi-Brand Franchisee in helping his clients select their franchise investments. Jon is a frequent contributor on franchising for publications such as Forbes, Inc., and Bloomberg.   Links:   https://franbridgeconsulting.com/   https://www.linkedin.com/in/jonostenson/ https://www.facebook.com/JonOstenson1/ https://twitter.com/Jon_Ostenson https://www.youtube.com/@JonOstensonFBC   ---------------   Special THANKS to the episode sponsor Pulsetto!   Looking for a quick & easy way to activate your parasympathetic nervous system so that you can be more relaxed & fall asleep faster? Try Pulsetto!   Get a special 10% discount when you use my affiliate link: https://pulsetto.myshopify.com/wiredforsuccess ----------     Click this link to listen on your favorite podcast player and if you enjoy the show, please leave a rating & review: ⁠https://linktr.ee/wiredforsuccess⁠     ------------------   Music credit: Vittoro by Blue Dot Sessions ⁠(www.sessions.blue)⁠   -----------------   Disclaimer: Podcast Episodes might contain sponsored content.  

FranBridge connects entrepreneurs and executives with the premier non-food franchise opportunities in the market. In this episode,  Adam Torres and Jon Ostenson, CEO and Franchise Consultant at FranBridge Consulting, explore FranBridge Consulting and the pros/cons of franchising vs. starting a company from scratch.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode, we sit down with Jon Ostenson, CEO of FranBridge Consulting and author of Non-Food Franchising, to explore the untapped world of franchise opportunities beyond fast food. Jon shares expert insights on why non-food franchises are gaining traction, how to evaluate the right business model for you, financing, and the key advantages of franchising over starting from scratch. 

1359 He's a leading expert in franchise consulting, helping countless entrepreneurs transition from the 9-to-5 grind to thriving business ownership. With deep insights into why franchising is exploding in popularity, especially outside the food industry, he's here to share how anyone can diversify their income and build their dream business. Please welcome to the show… Jon Ostenson! Website: https://franbridgeconsulting.com/ ________ Go to www.BusinessBros.biz to be a guest on the show or to find out more on how we can help you get more customers! #Businesspodcasts #smallbusinesspodcast #businessmarketingtips #businessgrowthtips #strategicthinking #businessmastery #successinbusiness #businesshacks #marketingstrategist #wealthcreators #businessstrategies #businesseducation #businesstools #businesspodcast #businessmodel #growthmarketing #businesshelp #businesssupport #salesfunnel #buildyourbusiness #podcastinglife #successgoals #wealthcreation #marketingcoach #smallbusinesstips #businessmarketing #marketingconsultant #entrepreneurtips #businessstrategy #growyourbusiness Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/6164371927990272

Jon Ostenson is the Founder and CEO of FranBridge Consulting, an Inc. 5000 company, and he is a top .1% franchise consultant. ------------------ All about Roy / Brain Gym & Virtual Assistants at https://roycoughlan.com/ ------------------    About my Guest Jon Ostenson: Jon Ostenson is the Founder and CEO of FranBridge Consulting, an Inc. 5000 company, and he is a top .1% franchise consultant. Jon is also the author of the bestselling book, ‘Non-Food Franchising'. Jon draws on his experience as a former Inc. 500 Franchise President and Multi-Brand Franchisee in helping his clients select their franchise investments. Jon is a frequent contributor on franchising for publications such as Forbes, Inc., and Bloomberg. What we Discussed:      - His journey in Franchising ( 2 mins) - Sometimes its not always a match with a Franchisor and Franchisee ( 4 mins) - Not all Franchisors are ethical ( 6:30 mins) - Own Business V's a Franchise (8:30 mins) - Can you get different sector Franchises (11:30 mins) - Vets get a Discount when buying a Franchise ( 14 mins) - How a Franchise Brooker helps with the Selection and what is the FDD (15 mins) - Investments needed for a Franchise (18:30 mins) - The Royalties and what you get for it (20 mins) - The trickey with scripts to sell the franchise ( 22 mins) - What is a Discovery Day (24:20 mins) - Why Franchisors work with Consultants to find Franchisees ( 26 mins) - Lead Generation ( 27:30 mins) - Tax Optimixation (28:30 mins) - The Non Profit that he donates profits of the book to (30:30 mins) - Next steps if you are interested in starting a franchise (32:30 mins)   Where to find Jon Ostenson :    https://franbridgeconsulting.com https://www.linkedin.com/in/jonostenson/ https://www.facebook.com/JonOstenson1/ https://twitter.com/Jon_Ostenson https://www.youtube.com/@JonOstensonFBC     ------------------------------  All about Roy / Brain Gym & Virtual Assistants at https://roycoughlan.com/   Our Facebook Group can be found at ⁠⁠https://www.facebook.com/speakingpodcast

Send us a textIn this episode of the Starter Girlz podcast, host Jennifer Loehding sits down with Jon Ostenson, a top 1% national franchise broker and CEO of FranBridge Consulting. Specializing in non-food franchising, Jon discusses his transition from the corporate world to franchising, his passion for helping others achieve business ownership, and the diverse array of franchise opportunities available beyond the food industry. They cover the process of identifying suitable franchise opportunities, the importance of following systems, and the unique benefits of franchising, including tax advantages and built-in support networks. Jon also shares insights into overcoming challenges in franchising and the rewarding aspects of his work. Tune in to learn how franchising might be the right path to business ownership for you.To learn more about Jon and his work, go to https://franbridgeconsulting.com/.

Meet Jon Ostenson—a leading franchise consultant, owner/investor, author, and speaker specializing in the world of non-food franchising. With a wealth of experience as both president of an Inc. 500 franchise system and a multi-brand franchisee himself, Jon knows firsthand how to identify high-growth opportunities and guide aspiring entrepreneurs toward thriving franchise ventures. As CEO of FranBridge Consulting, Jon introduces his clients to a curated network of over 600 booming brands. He's also the author of Non-Food Franchising and a sought-after thought leader, frequently contributing expert insights on franchise investments. Prior to FranBridge, Jon served as President of ShelfGenie—overseeing 200 franchise locations—and was Vice President of Sales for Carter's Inc., managing a $350 million annual portfolio. A graduate of the University of Georgia and a recipient of the UGA Alumni Association's “40 Under 40” recognition, Jon now shares his wisdom as a board member for organizations like Growing Leaders, Inc. and the Entrepreneur's Organization, all while mentoring through various nonprofits. From corporate strategy to franchise investments, Jon Ostenson's expertise empowers individuals to build successful, scalable businesses without ever handling food. If you're curious about franchising beyond restaurants—and want to hear from one of the industry's top minds—this episode is a must-listen. https://www.linkedin.com/in/jonostenson/

Jon Ostenson is a top .1 percent Franchise Broker, Consultant, Investor, and Author of the book 'Non-Food Franchising'. He draws on his experience as a former Inc. 500 Franchise President and Multi-Brand Franchisee in serving his clients. He is a frequent contributor on Franchising for Forbes, Inc., Bloomberg and The Franchise Journal. Top 3 Value Bombs 1. There is no perfect time for success. Stepping out and fighting through is what separate entrepreneurs to wannabe-preneurs. 2. Entrepreneurship Through Acquisition or ETA is a time consuming process. Existing business sound great on paper because you get a team that is already in place and market awareness but you have to put in mind that whenever you have a change in ownership you will also have a change in culture, key employees and key customers. 3. Traditional start ups once exposed to franchising realized that there is so much benefit in starting on 3rd base because the product and market fit are already proven out and are a lot less risky. Check out Jon's website and get a free copy of his downloadable book - Franbridge Consulting Sponsors HubSpot When you combine the power of Marketing Hub and Content Hub, you can have your best quarter, every quarter. Visit Hubspot.com/marketers to learn more Notion Combines your notes, docs, and projects into one space that's simple and beautifully designed. And now it has the power of AI built right inside of it! Try Notion for free when you go to Notion.com/johnleedumas Optimize To chat with JLD about Optimizing your life, click here: EOFire.com/optimize

Jon Ostenson is a top .1 percent Franchise Broker, Consultant, Investor, and Author of the book 'Non-Food Franchising'. He draws on his experience as a former Inc. 500 Franchise President and Multi-Brand Franchisee in serving his clients. He is a frequent contributor on Franchising for Forbes, Inc., Bloomberg and The Franchise Journal. Top 3 Value Bombs 1. There is no perfect time for success. Stepping out and fighting through is what separate entrepreneurs to wannabe-preneurs. 2. Entrepreneurship Through Acquisition or ETA is a time consuming process. Existing business sound great on paper because you get a team that is already in place and market awareness but you have to put in mind that whenever you have a change in ownership you will also have a change in culture, key employees and key customers. 3. Traditional start ups once exposed to franchising realized that there is so much benefit in starting on 3rd base because the product and market fit are already proven out and are a lot less risky. Check out Jon's website and get a free copy of his downloadable book - Franbridge Consulting Sponsors HubSpot When you combine the power of Marketing Hub and Content Hub, you can have your best quarter, every quarter. Visit Hubspot.com/marketers to learn more Notion Combines your notes, docs, and projects into one space that's simple and beautifully designed. And now it has the power of AI built right inside of it! Try Notion for free when you go to Notion.com/johnleedumas Optimize To chat with JLD about Optimizing your life, click here: EOFire.com/optimize

Send us a textWhat if your path to financial success is hiding in the world of franchising, far beyond the realms of fast food and hotels? Meet Jon Ostenson, a top national franchise broker who has mastered the art of navigating this lucrative landscape. As our guest, John shares his remarkable journey from a corporate leader to a key player in franchising, offering invaluable insights into lesser-known sectors ripe with opportunity. Experience Jon's world of international business, as he recounts cultural adventures in India and the transformative power of outsourcing.Are you surrounded by like-minded individuals who fuel your entrepreneurial spirit? We explore the profound impact of building a supportive company culture and the power of a strong network, echoing the experiences shared by John. Discover how organizations like the Entrepreneurs Organization can be a crucial part of your success story. While franchising may not be everyone's cup of tea, it presents a structured path for those who thrive in community-driven environments and appreciate the benefits of a proven system.Venture into the strategic side of franchising, where opportunities like non-food franchises promise strong cash flow and stability with lower initial investments. Learn from John's expertise on selecting the right franchise system and dispelling common myths about franchising. Whether you're considering a semi-absentee ownership model or branching into industries you hadn't previously thought of, John offers a roadmap to uncovering the right fit and seizing the vibrant opportunities franchising has to offer.https://www.franbridgeconsulting.com/Thanks for listening & being part of the Mindset Cafe Community.----------------------------------------------Connect With Devan:https://www.devangonzalez.com/connect----------------------------------------------Follow On Instagram https://www.instagram.com/devan.gonzalez/https://www.instagram.com/mindsetcafepodcastLet me know what topics or questions you want covered so we can help you achieve your goals faster.----------------------------------------------P.S. If you're not already a part of the The Mindset Cafe Community Page I would love to have you be a part of the community, and spread your amazing knowledge. The page is to connect and network with other like minded people networking and furthering each other on our journeys!https://www.facebook.com/groups/themindsetcafe/

Jon Ostenson is the Founder of FranBridge Consulting. Jon is a top 1% Franchise Consultant in the US, and frequent contributor on franchising across a variety of outlets and publications. Jon is a multi-brand franchisee himself, and along with his business partners, he has great operators leading these ventures. As a result, he is able to commit over 90% of his time to helping others achieve their own dreams of freedom and wealth generation through business ownership. Prior to FranBridge, Jon was the President of ShelfGenie, a national franchise system with 200 locations. Before he had his start in franchising with ShelfGenie, Jon spent 15 years in the corporate world, most recently as the Vice President of Sales for Carter's Inc., responsible for over $350M in annual sales. Jon began his career as a Consultant with Accenture, often working Internationally on behalf of clients. Jon serves on the Board of the Entrepreneurs Organization and is active in supporting charitable organizations such as Growing Leaders and Hope International. Jon has BBA and MBA degrees from the University of Georgia and lives in Atlanta where he and his wife, Jenny, have 3 children and are very active in the community.   Want to Support the Show? Well we'd love for you to join our Patreon Group!  What's in it for you?  Well you'll instantly get a scheduled call from Austin, where he'll help you with your current or future business... Sign-Up Now at millionaire-interviews.com/patreon.

In this leveraged episode, Jon Ostenson, CEO of FranBridge Consulting, shares how he helps clients understand all aspects of non-food franchising, from launching to scaling and everything in between.If you're interested in starting a franchise that you won't have to run yourself, or if you'd like to hand off the day-to-day of your current franchise, then check out this great episode.You will discover:- How to own but not run your franchise- What ingredients do you need to do it successfully- How to build a leadership team that can lead even when you're not around
Jon Ostenson is the CEO of FranBridge Consulting, an Inc. 5000 company, and he is a top .1% franchise consultant. He is also the bestselling author of the book, ‘Non-Food Franchising.' Jon draws on his experience as a former Inc. 500 Franchise President and Multi-Brand Franchisee to help his clients select their franchise investments. Jon frequently contributes to franchising for publications such as Forbes, Inc. and Bloomberg.
Want to learn more about Jon Ostenson's work at FranBridge Consulting? Check out his website at https://franbridgeconsulting.com/Mentioned in this episode:Take the Founder's Evolution Quiz TodayIf you're a Founder, business owner, or CEO who feels overworked by the business you lead and underwhelmed by the results, you're doing it wrong. Succeeding as a founder all comes down to doing the right one or two things right now. Take the quiz today at foundersquiz.com, and in just ten questions, you can figure out what stage you are in, so you can focus on what is going to work and say goodbye to everything else.Founder's Quiz

Are you considering franchising as a path to business ownership but feeling overwhelmed by the options? In this eye-opening episode, I sit down with Jon Ostenson, a top 1% national franchise broker and expert in non-food franchising, to explore the exciting world of franchise opportunities beyond the typical fast-food chains. Jon shares his journey from corporate executive to franchise industry leader, offering valuable insights on how to navigate the complex landscape of franchising. We discuss the benefits and challenges of franchise ownership, debunk common misconceptions, and explore why non-food franchises often present more attractive opportunities for aspiring entrepreneurs. Key Takeaways: The advantages of franchising over starting a business from scratch Why non-food franchises can offer better returns and lifestyle benefits How to evaluate franchise opportunities and perform due diligence The importance of aligning your skills and goals with the right franchise model Exploring Non-Food Franchise Opportunities Jon highlights several thriving non-food franchise sectors, including: Home services and property maintenance Health and wellness Senior care and aging-in-place solutions Children's activities and education Learn why these industries are experiencing growth and how they can provide stable, recession-resistant business opportunities. Financing Your Franchise Dream We delve into the financial aspects of franchise ownership, discussing: Typical investment ranges for different types of franchises Financing options and SBA loans The importance of working capital and realistic financial planning This conversation is packed with actionable advice for anyone considering franchise ownership or looking to diversify their investment portfolio. Whether you're a corporate executive seeking a career change or an entrepreneur looking for your next venture, you'll find valuable insights to help you navigate the world of franchising. Don't miss this opportunity to learn from Jon's wealth of experience and gain a fresh perspective on the possibilities of franchise ownership. Tune in now and start giving a heck about your entrepreneurial future!Connect with  John Ostenson:Website: https://franbridgeconsulting.com/ Facebook: https://www.facebook.com/JonOstenson1/  X: https://x.com/Jon_Ostenson LinkedIn: https://www.linkedin.com/in/jonostenson/ Connect with Dwight Heck: Website: https://giveaheck.com (Free Book Offer) Instagram: https://www.instagram.com/give.a.heck Facebook: https://www.facebook.com/dwight.heck Facebook Group: https://www.facebook.com/groups/Giveaheck YouTube: https://www.youtube.com/@giveaheck LinkedIn:https://www.linkedin.com/in/dwight-raymond-heck-65a90150/ TikTok:https://www.tiktok.com/@giveaheckX: https://x.com/give_a_heck

Beyond Food Franchises: Exploring Non-Food Opportunities While food franchises are undeniably our most popular category, franchising extends far beyond the realm of food. Over the years, we've featured numerous exceptional franchises in the service industry. These businesses, though often highly profitable, present unique marketing challenges. Our podcast begins with a discussion inspired by Dr. Martin J. McDermott's LinkedIn article, "You Had Me at Hello: The Power of the Follow-Up." This piece highlights the critical role of post-service communication in fostering customer loyalty. Using compelling anecdotes—like a dentist's thoughtful follow-up call or a repairman's check-in after servicing a refrigerator—Dr. McDermott underscores how small gestures can leave a lasting impact. He also introduces the RATER model (Reliability, Assurance, Tangibles, Empathy, Responsiveness) as a framework for assessing service quality, emphasizing how even brief interactions can strengthen customer relationships. Drawing from his expertise as a marketing professor and franchising authority, he concludes by celebrating the often-overlooked importance of a simple greeting and timely follow-up. Next, we sit down with Jon Ostenson, a consultant, entrepreneur, and author specializing in non-food franchising. As a former Inc. 500 Franchise President and multi-brand franchisee, Jon offers invaluable perspectives on this sector. We explore insights from his latest book, Non-Food Franchising: The Better Path to Franchise Ownership. Finally, in the second segment of the episode, we feature an excerpt from our celebrated podcast series, Great Quotes in Franchising.

Jon Ostenson is the Founder and CEO of FranBridge Consulting, an Inc. 5000 company, and he is a top .1% franchise consultant. Jon is also the author of the bestselling book, ‘Non-Food Franchising'. Jon draws on his experience as a former Inc. 500 Franchise President and Multi-Brand Franchisee in helping his clients select their franchise investments. Jon is a frequent contributor on franchising for publications such as Forbes, Inc., and Bloomberg. Jon's website: https://franbridgeconsulting.com/   SuccessGrid Instagram: https://www.instagram.com/successgridofficial/   Show notes: https://successgrid.net/sg233/   If you love this show, please leave a review. Go to https://ratethispodcast.com/successgrid  

In this podcast episode, I talk with Jon Ostenson, CEO of FranBridge Consulting, about the immense impact of strategic focus on business growth and success. FranBridge Consulting, ranked #1657 on the 2024 Inc 5000 list, helps leaders stay aligned and intentional, showcasing how strategic focus can streamline decision-making and drive measurable results. Jon shares valuable insights on narrowing in on priorities and executing with precision, no matter the business stage. We explore how strategic focus empowers leaders to leverage their strengths, cut through distractions, and achieve impactful outcomes. Join us for an inspiring discussion that reveals how refining your focus can truly transform your organization.   Get the show notes for The Power of Strategic Focus with Jon Ostenson at FranBridge Consulting Click to Tweet: Listening to a fantastic episode on Growth Think Tank with #JonOstenson featuring your host @GeneHammett https://bit.ly/gttJonOstenson   #strategicfocus #GeneHammettPodcast #GHepisode1144 #Inc5000 #BusinessConsulting #BusinessServices   Give Growth Think Tank a review on iTunes!

Meet Jon Ostenson, a top 1% national franchise broker, investor, author, and international speaker who specializes in ‘Non-Food Franchising.'   With experience as the former President of an Inc. 500 franchise system and as a multi-brand franchisee himself, Jon brings unique insights into the world of franchising and franchise selection.   As CEO of FranBridge Consulting, Jon has guided thousands of entrepreneurs and investors in exploring business ownership and investment opportunities.   He's the author of The Book on Non-Food Franchising and a recognized thought leader in industry publications. Prior to founding FranBridge, Jon led ShelfGenie, a national franchise with over 200 locations.   Join us to learn from Jon's extensive expertise in franchising and discover new paths to business ownership!   Learn More Here: https://www.franbridgeconsulting.com/   Want to be a guest on WITneSSes? Send Elisha Arowojobe a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/elishaarowojobe  

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Jon Ostenson is a Consultant, Owner/Investor, and Author specializing in Non-Food Franchising. He draws on his experience as a former Inc. 500 Franchise President and Multi-Brand Franchisee in serving his clients. Top 3 Value Bombs 1. Franchise owners test marketing vehicles in their market, refine the best practices around hiring, and find faster routes so you don't have to reinvent the wheel. 2. Numbers attract people more than the type of work. 3. Much more beyond the brand, you have a proven model, a proven playbook, and oftentimes a coach on the sideline for support. Reach out to Jon for a free consultation to see if non-food franchising is right for you! Zero cost, zero obligation - Jon's Email Sponsor HubSpot: Get ready for growth, without the growing pains. Visit HubSpot.com/spotlight to see the dozens of major product updates that'll make impossible growth feel impossibly easy

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Jon Ostenson is a Consultant, Owner/Investor, and Author specializing in Non-Food Franchising. He draws on his experience as a former Inc. 500 Franchise President and Multi-Brand Franchisee in serving his clients. Top 3 Value Bombs 1. Franchise owners test marketing vehicles in their market, refine the best practices around hiring, and find faster routes so you don't have to reinvent the wheel. 2. Numbers attract people more than the type of work. 3. Much more beyond the brand, you have a proven model, a proven playbook, and oftentimes a coach on the sideline for support. Reach out to Jon for a free consultation to see if non-food franchising is right for you! Zero cost, zero obligation - Jon's Email Sponsor HubSpot: Get ready for growth, without the growing pains. Visit HubSpot.com/spotlight to see the dozens of major product updates that'll make impossible growth feel impossibly easy

“I love to go out there speaking and educating–on top of the franchising. It's a great time to be exploring franchising. Our placements year-to-date are up over 50%, which was up 50% over the previous year. Whether you are thinking of switching careers or getting a side hustle going or looking at expanding your investment portfolio, I just think the time is ripe. A lot of people coming out of Covid have said, ‘Now's the time to have a little more control of my life. I've always thought about business ownership, but it is risky.' The fact is, working for somebody may be even riskier. There has definitely been a large shake-up out there. I often give talks to investors about franchising as an asset. There are tax benefits and all kinds of benefits that come from business ownership. I love being able to help others and later hear them tell their success stories.” Jon Ostenson is a certified franchise consultant, owner/investor, author and international speaker specializing in the area of non-food franchising. He draws on his experience as both the President of an Inc. 500 franchise system and as a multi-brand franchisee in serving clients across these capacities. He serves as CEO of FranBridge Consulting where he helps clients understand all aspects of non-food franchising in the process of introducing them to opportunities from the over 300 high growth brands that he represents. Additionally, Jon oversees FranBridge Capital where he and his partners own 17 territories across 5 property service franchises.

In this episode of The Entrepreneurial You, we are joined by Jon Ostenson, CEO of FranBridge Consulting and one of the top franchise consultants in the industry. As the bestselling author of Non-Food Franchising and a former Inc. 500 Franchise President and Multi-Brand Franchisee, Jon brings a wealth of experience to help entrepreneurs navigate the world of non-food franchising. Please tune in to learn how Jon assists his clients in selecting suitable franchise investments and discover the critical factors for success in this thriving industry. This episode is packed with expert advice and actionable insights for anyone exploring non-food franchising. COMMUNITY CONNECTION: Brought to you by 5-Minute Book-Keeper. In this segment, I invite you, our community, to share your reviews, questions, and feedback and engage with us. Today's feedback comes from JO100479 of the United States of America via Apple: Awesome podcast⭐ ⭐ ⭐ ⭐ ⭐Incredible guests, a strong host = a great show!! Podcasts · CONTACT JON: https://franbridgeconsulting.com/ TRENDING NOW: The Growth of Non-Food Franchising According to Franchise Direct, the non-food franchising industry is experiencing significant growth, with a 5% increase in market share over the past year. This surge is driven by rising consumer demand for innovative services, from fitness to education, creating unique opportunities for entrepreneurs in this booming sector. If you enjoyed this episode of The Entrepreneurial You, subscribe on Spotify and Apple Podcasts, leave a rating, and share it with your friends. Visit my website at henekawatkisporter.com⁠ for a free eBook on conducting podcast interviews like a pro. Until our next episode, send your feedback to heneka@henekawatkisporter.com. Affirm with me: I am a strategic thinker dedicated to finding and seizing the best opportunities for growth and success.

In this exciting episode of Millionaire University, the hosts welcome back Jon Ostenson, a renowned non-food franchising expert, for a deep dive into the untapped goldmine of franchise opportunities beyond the food industry. Together, they explore a variety of unique and often overlooked niches such as health and wellness, kids and youth programs, senior care, pet services, and home and property services. Jon unveils how these diverse franchise models can be incredibly lucrative and attractive, even for those without any prior experience in these fields. He highlights the robust support systems franchisors provide, the critical role of thorough market research, and how franchising can be a game-changing alternative to traditional career paths, offering immense income potential and scalability. This episode is a treasure trove of insights for anyone looking to break free from the 9-to-5 grind and step into the world of successful entrepreneurship. What we talk about with Jon: + Diving Deeper into Non-Food Franchising + Exploring Specific Franchise Opportunities + Health and Wellness Franchises + Fitness and Virtual Training Franchises + Mental Health and Longevity Franchises + Market Research and Franchise Success + Franchising in the Kids and Pet Spaces + Exploring Dog Training Business Opportunities + Complementary Business Ideas for Senior Care + Scalability and Legalities in Franchising + Diverse Franchising Examples and Success Stories + Home and Property Services Franchises + Franchising in the Tiny Homes Market +Tax Benefits and Family Involvement in Franchising Thank you to Jon and our show sponsors for today's episode! For premier non-food franchise opportunities discussed in today's episode, check out Jon's company Franbridge Consulting! If you missed the first episode of non-food franchising with Jon, Tune in to Episode 95. Non-Food Franchising 101 with Jon Ostenson HERE!  Sign up for our FREE Business Course - over 300+ new business ideas, also includes the 7 Phases of a business, so you know where you are now and where you need to go next. You'll also get 7 of the most popular marketing strategies and 31 stay-on-track hacks that successful millionaires follow to grow and automate their businesses.  Go to https://www.millionaireuniversity.com/training. And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors.

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Jon Ostenson is a Consultant, Owner/Investor, and Author specializing in Non-Food Franchising. He draws on his experience as a former Inc. 500 Franchise President and Multi-Brand Franchisee in serving his clients. Top 3 Value Bombs 1. Activity breeds activity. Get in the game, and when you do, doors will open. 2. Franchising isn't for everyone, but anyone can consider it. 3. Franchising is definitely worth considering, and there are unprecedented levels of growth and interest currently. Franchising offers a better path to business ownership for many. Visit and learn more about opportunities in franchising - FranBridge Consulting Sponsor HubSpot HubSpot's all -on -one customer platform can make growing your business infinitely easier. Visit HubSpot.com to get started today

In this exciting episode of Millionaire University, the hosts welcome back Jon Ostenson, a renowned non-food franchising expert, for a deep dive into the untapped goldmine of franchise opportunities beyond the food industry. Together, they explore a variety of unique and often overlooked niches such as health and wellness, kids and youth programs, senior care, pet services, and home and property services. Jon unveils how these diverse franchise models can be incredibly lucrative and attractive, even for those without any prior experience in these fields. He highlights the robust support systems franchisors provide, the critical role of thorough market research, and how franchising can be a game-changing alternative to traditional career paths, offering immense income potential and scalability. This episode is a treasure trove of insights for anyone looking to break free from the 9-to-5 grind and step into the world of successful entrepreneurship. What we talk about with Jon: + Diving Deeper into Non-Food Franchising + Exploring Specific Franchise Opportunities + Health and Wellness Franchises + Fitness and Virtual Training Franchises + Mental Health and Longevity Franchises + Market Research and Franchise Success + Franchising in the Kids and Pet Spaces + Exploring Dog Training Business Opportunities + Complementary Business Ideas for Senior Care + Scalability and Legalities in Franchising + Diverse Franchising Examples and Success Stories + Home and Property Services Franchises + Franchising in the Tiny Homes Market +Tax Benefits and Family Involvement in Franchising Thank you to Jon and our show sponsors for today's episode! For premier non-food franchise opportunities discussed in today's episode, check out Jon's company Franbridge Consulting! If you missed the first episode of non-food franchising with Jon, Tune in to Episode 95. Non-Food Franchising 101 with Jon Ostenson HERE! Sign up for our FREE Business Course - over 300+ new business ideas, also includes the 7 Phases of a business, so you know where you are now and where you need to go next. You'll also get 7 of the most popular marketing strategies and 31 stay-on-track hacks that successful millionaires follow to grow and automate their businesses.  Go to https://www.millionaireuniversity.com/training. And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jon Ostenson is a top 1 percent Franchise Broker, Consultant, Investor, and Author of the book 'Non-Food Franchising'. He draws on his experience as a former Inc. 500 Franchise President and Multi-Brand Franchisee in serving his clients. He is a frequent contributor on Franchising for Forbes, Inc., Bloomberg and The Franchise Journal. Top 3 Value Bombs 1. Building towards many smaller healthy exits generates on going cash flow and creates potential exits to cross. 2. Franchising is not right for everyone but most people love support and need people on the sideline to go and execute for them. 3. Its important to have an expert guide to filter the right information you need. Buy Jon's book on Amazon - Non-Food Franchising: The Better Path to Business Ownership Sponsors HubSpot Stop spending more time managing tools than connecting with prospects and customers. HubSpot's customer platform is a smoother, more effective way to grow! Visit HubSpot.com to learn more Thought-Leader Ever thought about giving a TEDx talk. Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions! Ethos Get term life insurance through Ethos today to help protect your family's finances. Get up to 2 million dollars in coverage in just 10 minutes at EthosLife.com/fire. Thanks to Ethos for sponsoring us

We are thrilled to introduce our next guest to the show!Jon can enlighten listeners on all facets of non-food franchising, offering specific examples from the hundreds of high-growth brands he has thoroughly vetted and selected to represent.Welcome back to That Entrepreneur Show! If you enjoy the show, please subscribe for weekly episodes and rate the show 5 stars to help others join our conversations!Meet our guest: Jon, a top 1% national franchise broker, investor, author, and international speaker. Jon specializes in the unique area of 'Non-Food Franchising,' bringing a wealth of knowledge and experience to our discussion.As the CEO of FranBridge Consulting, Jon has guided thousands of entrepreneurs and investors in exploring business ownership and investment opportunities. His expertise is backed by his role as the former President of ShelfGenie, a national franchise system with over 200 locations, and his experience as a multi-brand franchisee.Jon is also the author of the acclaimed book "Non-Food Franchising" and a frequent contributor to various publications, sharing his insights on franchising and franchise investments. His background and achievements make him uniquely positioned to educate others on franchising and franchise selection.Have a question for the host or guest? Email Danica at PodcastsByLanci@gmail.com to get started.Stay connected with us on social media! You can find us at @ThatEntrepreneurShow on all platforms. For more information about our show and our guests, visit www.vincentalanci.com. We look forward to engaging with you!To learn more about podcasting coaching services, email Danica at PodcastsByLanci@gmail.com for more information. Music Credits: Adventure by MusicbyAden | https://soundcloud.com/musicbyadenSupport the Show.If you enjoyed this week's show, click the subscribe button to stay current.Listen to A Mental Health Break Episodes hereTune into Writing with Authors here

Join host John Quick on the "United States of Small Business" podcast as he sits down with Jon Ostenson, a top 1% national franchise broker, investor, author, and international speaker specializing in non-food franchising. In this episode, Jon shares the latest trends in non-food franchising, discusses the pros and cons of franchising versus starting a business from scratch, and reveals how franchises can be managed as passive investments. Learn from Jon's wealth of experience and get inspired to explore franchising as a path to entrepreneurial success. Tune in for expert advice and actionable insights to help you on your business journey. For your free e-book or to get in touch with Jon: https://franbridgeconsulting.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/usofsmallbusiness/message

Jon Ostenson is a top 1 percent Franchise Broker, Consultant, Investor, and Author of the book 'Non-Food Franchising'. He draws on his experience as a former Inc. 500 Franchise President and Multi-Brand Franchisee in serving his clients. He is a frequent contributor on Franchising for Forbes, Inc., Bloomberg and The Franchise Journal. Top 3 Value Bombs 1. One overlooked aspect of success is focusing on stewardship and family legacy. 2. When advising early-stage entrepreneurs, he believes there are three key aspects to consider: mindset, talent, and investment criteria. 3. People are crucial to any business, whether the individuals you hire or the franchisor you partner with. Check out to receive a free copy of Jon's new book – NON-Food Franchising, and book a call - FranBridge Consulting Website Sponsors HubSpot Close more deals and get on track for your best Q1 yet. Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales. Hostinger Among the top web hosting and website creation brands in the world. See for yourself. Head to Hostinger.com/onfire and use code ONFIRE for an exclusive 10 percent discount