Podcast appearances and mentions of jon ostenson

Jon Ostenson is an entrepreneur, franchise investor, commercial real estate investor, international speaker, and franchise consultant based in Atlanta. He works with clients across North America to identify franchise opportunities and helps prospective business owners evaluate businesses based on their goals, market, and circumstances. He also authored Non-Food Franchising, a resource focused on franchise opportunities outside the traditional food category.    Here's some of the topics we covered: Why franchising beats starting from scratch The rise of non-food franchises How AI is creating business opportunities Running a franchise as a side hustle Financing a franchise purchase Top franchise industries to consider Finding the right franchise opportunity   To find out more about partnering or investing in a multifamily deal: Text Partner to 72345 or email Partner@RodKhleif.com    For more about Rod and his real estate investing journey go to www.rodkhleif.com   Please Review and Subscribe  

  What if the fastest path to scale isn't wider — it's more focused? What if the businesses most people overlook are the ones most quietly building generational wealth?  In this episode of That Will Nevr Work, Maurice sits down with Jon Ostenson — founder and CEO of FranBridge Consulting, top 1% franchise consultant in the United States, 2x Inc. 5000 company builder, Forbes contributor, and author of the bestselling Non-Food Franchising. Jon spent fifteen years building an elite corporate career — from international consulting at Accenture, to Vice President of Sales at Carter's managing over $350 million annually, to President of ShelfGenie's 200-location national franchise system — before making the focused, deliberate bet that changed everything: building the country's defining practice in non-food franchise consulting at a time when 80% of the market was talking about food. Today, FranBridge has guided thousands of entrepreneurs toward franchise investments in over 600 high-growth, cash-flowing brands across home services, senior care, property services, pet care, health and wellness, and dozens more — with over 90% of clients investing in an industry that was never on their radar when they arrived.  In this conversation, Jon and Maurice dig into:Why niching down is the most powerful path to scaling upThe corporate exit story — what fifteen years inside the machine built and what it couldn'tWhy non-food franchising is the most underestimated wealth-building asset class availableThe semi-absentee model — building income without building another jobThe discipline of strategic "no" and why saying less yes is what most businesses need mostThe lightbulb moment — why the best opportunity almost never looks like what you expectedBuilding toward generational wealth through focused, intentional business ownership  This one is for every entrepreneur who is spreading too thin, every corporate professional who wants to own something without losing everything, and every dreamer who has been told the obvious path is the best one. 

Most people think franchising is the easy path to business ownership. It's not. But it might be a smart path. I sat down with John Ostenson — top 1% franchise broker and CEO of FranBridge Consulting — and here's what stood out: 3 Takeaways: 1. AI-proof your investment. The smart money is flowing into trades and home services — businesses AI can use but never replace. 2. Activity breeds activity. Stop waiting for the perfect time. It doesn't exist. Start moving toward option A or B — option C shows up when you're in motion. 3. Your first hire in that key seat can make or break everything. Good isn't good enough. One A-player running your franchise while you keep your day job changes the entire trajectory. --- Jon Ostenson is a top 1% national franchise broker, investor, author, and international speaker specializing in the area he has coined as 'Non-Food Franchising'. Having served as the President of an Inc. 500 franchise system and now as a multi-brand franchisee, himself, Jon is uniquely positioned to educate others on franchising and franchise selection. Jon serves as CEO of FranBridge Consulting and has helped thousands of entrepreneurs and investors explore business ownership and investment opportunities. Jon is the author of the book "Non-Food Franchising'' and is a frequent contributor and thought leader for publications on the topic of franchising and franchise investments. Prior to FranBridge, Jon was the President of ShelfGenie, a national franchise system with 200+ locations. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with Jon Ostenson: Website: https://franbridgeconsulting.com LinkedIn: https://www.linkedin.com/in/jonostenson  *E - explicit language may be used in this podcast.

In this episode of the Financial Survival Network, Kerry Lutz sits down with Jon Ostenson of FranBridge Consulting to explore why franchise ownership is becoming an increasingly attractive path to building long-term wealth. Instead of starting from scratch, entrepreneurs can leverage proven systems, established brands, and support networks to accelerate growth. Jon shares real-world success stories, including how one moving service location scaled into a $45 million revenue business, and explains why "non-sexy" industries like home services, senior care, and specialized B2B markets are creating powerful opportunities. The conversation explores the emerging strategy of "franchise stacking" — building multiple businesses to create diversified cash flow — along with how smart operators are using AI, technology, and innovative business models to gain an edge. Whether you're an aspiring entrepreneur or an investor looking beyond traditional assets, this episode reveals a different way to think about business ownership, opportunity, and long-term wealth creation. Find Jon here: https://franbridgeconsulting.com Find Kerry here:  https://khlfsn.substack.com and here: https://inflation.cafe    All Kerry's books are available here:  Amazon Bookstore  

What if the biggest financial risk in your life isn't the stock market—but your paycheck? Most professionals spend years building successful careers, yet their entire financial future depends on a single employer. In today's world of layoffs, AI disruption, and economic uncertainty, that's becoming an increasingly fragile strategy. In this episode, JR Lowry sits down with Jon Ostenson, founder of FranBridge Consulting and author of Non-Food Franchising, to explore an alternative that more professionals are beginning to consider: business ownership through franchising. Forget fast food. Jon explains why many of today's fastest-growing franchise opportunities are in service businesses—from home services and senior care to B2B consulting—and why they're attracting professionals looking for additional income, long-term wealth, and greater control over their future. Together they discuss:Why relying on one paycheck may be riskier than owning a businessThe biggest myths about franchising—and what it's really likeHow professionals can own businesses while keeping their day jobsThe difference between entrepreneurship and buying into a proven systemWhat makes some businesses more recession-resistant than othersHow business ownership fits into a broader wealth-building strategy Whether you're dreaming of leaving corporate life, looking for a second source of income, or simply thinking more strategically about your financial future, this conversation will challenge how you think about work, risk, and ownership.Check out the full series of “Career Sessions, Career Lessons” podcasts here or visit pathwise.io/podcast/. A full written transcript of this episode is also available at https://pathwise.io/podcasts/jon-ostenson/.For more career guidance and resources, subscribe to my member community at https://community/pathwise.io

We're running one of our favorite episodes from The Business of You archives. If you missed it the first time, or just want to listen again, check this one out! Have you ever considered opening a franchise? Maybe you're looking for a new investment opportunity, or you're attracted to a business model where all the systems are already up and running. Today's guest breaks down what you need to know beforehand, the best industries to invest in, and what separates successful owners from the rest. Jon Ostenson is the Founder and CEO of FranBridge Consulting, an Inc. 5000 company and a top 1% franchise consultant. He's also the author of the bestselling book, "Non-Food Franchising."  Jon draws on his experience as a former Inc. 500 franchise president and multi-brand franchisee to help his clients select their franchise investments. Jon is a frequent contributor on franchising for publications such as Forbes, Inc., and Bloomberg. Why Invest in a Franchise The franchise model offers some advantages over starting your own business. For one, the business has already proven to be successful. The franchise has a playbook for what works and what doesn't — all you need to do is execute it. You also have a community of other franchisees running the same business, where you can learn from each other and exchange best practices. What Makes a Successful Franchise Owner Some entrepreneurs struggle to run a franchise because they don't like following the playbook; they aren't coachable or willing to learn. As an owner, you need to trust the franchise that you bought into. The most successful franchise owners are the ones who follow the system the closest. You can innovate within the system, but don't try to reinvent the wheel. The second-most important characteristic is to be good with people. If you're a good person to work for and with, everything runs more smoothly. Being well-liked can even turn into a competitive advantage. Enjoy this episode with Jon Ostenson… Soundbytes 4:57–5:22 "The model has been proven out in other markets. You've got a playbook. It's all about going out and executing. So you're essentially starting on third base. You've got bulk buying of services or products, you get those synergies, but you also get a community of other franchisees, other people running the same business, day in, day out, in their markets, and you're constantly learning from each other and exchanging best practices. You're in business for yourself, but not by yourself." 18:31–18:57 "Our top performers had two characteristics. One, they were good with people, and that's just business 101. They're someone that people want to work for, work with. No, they don't have to be gregarious, but they're decent people. And then secondly, they're willing to follow a system. They've got the humility to say, hey, there's a reason why I bought into a franchise. I'm going to come in and trust you with what you're telling me. The ones that followed the system the closest were our most successful." Quotes  "For most people, franchising is a better path to business ownership because it allows you to have those training wheels." "You've got to be someone that people want to work with." "If it were easy, everybody would be a business owner." "Be someone that people want to work for, and find your competitive advantage." Links mentioned in this episode: (from Web version of Show Notes) From Our Guest Website: https://franbridgeconsulting.com Connect with Jon Ostenson on LinkedIn: https://www.linkedin.com/in/jonostenson/ Connect with brandiD Find out how top leaders are increasing their authority, impact, and income online. Listen to our private podcast, The Professional Presence Podcast: https://thebrandid.com/professional-presence-podcast Ready to elevate your digital presence with a powerful brand or website? Contact us here: https://thebrandid.com/contact-form/

In this episode of Million Dollar Flip Flops, Rodric sits down with Jon Ostenson, franchise consultant, author, and expert in non-food franchising, for a practical conversation about business ownership, cashflow, and the surprising opportunities most people never realize exist.Jon shares how he went from the corporate world into franchising, eventually becoming president of a franchise system and later helping hundreds of people step into business ownership. He explains why franchising is much broader than fast food, why “non-sexy” businesses often create great cashflow, and how people can explore franchise ownership without wasting time or money.The conversation also covers common franchise misconceptions, how much money it really takes to get started, why service-based businesses can be powerful, and why sometimes the best opportunity is in an industry you never expected.In This Episode, You'll LearnWhy franchising is not just fast foodWhat non-food franchising actually includesWhy “boring” businesses can be great cashflow machinesThe biggest misconceptions about franchise ownershipHow franchise consultants help people find the right fitWhy most clients buy in industries they never expectedWhat it really costs to get started in a franchiseWhy contrarian thinking can be a business advantageHighlights & Timestamps[00:00] Hidden opportunities in franchisingJon explains why most franchise buyers end up in industries that were never on their radar.[01:00] Meet Jon OstensonJon shares his background in corporate, franchising, and helping people step into business ownership.[02:00] Why non-food franchising?Jon explains why he focuses on non-food franchises and why there may be easier ways to make money than food.[03:00] Misconceptions about franchisesThe conversation explores the myth that franchises run themselves and why every business still requires effort.[04:00] Finding the right opportunityJon shares how his consulting process helps people navigate hundreds of franchise options.[05:00] Non-sexy is the new sexyRodric and Jon discuss why simple, unglamorous businesses often generate strong cashflow.[06:00] Examples of franchise opportunitiesJon shares examples including dumpsters, floor resurfacing, pool cleaning, teen driving schools, senior care, pet businesses, and more.[07:00] How Jon helps for freeJon explains how his consulting model works and why clients do not pay extra to work with him.[09:00] Question for the next guestJon asks: What are you doing that is contrarian?[10:00] Outlook on the economyJon answers Eugene Gershman's question and shares why he is bullish on the economy and small business growth.[12:00] What it really costs to buy a franchiseJon explains that many service-based franchises fall in the $150,000 to $300,000 all-in investment range, with financing options available.[14:00] Final thoughtsJon invites listeners to reach out and explore whether franchise ownership could be a fit.Notable Quotes“Probably 90% of our clients end up purchasing something in an industry that was never on their radar.” – Jon Ostenson“Whenever I would hear the F word—franchise—I'd think fast food.” – Jon Ostenson“My humble belief is there are easier ways to make money.” – Jon Ostenson“Non-sexy is the new sexy when it comes to business ownership.” – Jon Ostenson“There's a lot of noise out there, and that's where we come in.” – Jon Ostenson“I think oftentimes peohttps://franbridgeconsulting.com/ple fear the idea of being contrarian.” – Jon OstensonConnect with Jon Ostenson

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In today's episode Cesar R. Espino brings to you a special guest at You Can Overcome Anything! Podcast Show.Jon Ostenson is the Founder and CEO of FranBridge Consulting, a 2-time Inc. 5000 company, and he is a top 1% franchise consultant. Jon is also the author of the bestselling book, ‘Non-Food Franchising'. Jon draws on his experience as a former Inc. 500 Franchise President and Multi-Brand Franchisee in helping his clients select their franchise investments.Jon's message to you is:Business ownership interest is at an all time high for would-be entrepreneurs and investors but most have not considered the wide world of opportunities contained within franchise industries outside of the food sector.To connect with Jon go to:https://franbridgeconsulting.com/https://www.linkedin.com/in/jonostenson/https://www.facebook.com/JonOstenson1/https://www.youtube.com/@JonOstensonFBCYet Another amazing Episode of You Can Overcome Anything! Podcast Show.  If you are not subscribed yet, make sure you hit the Subscribe bottom and join us today.   To Connect with CesarRespino go to:

When most people hear “franchise,” they think fast food. Jon Ostenson thinks bigger — and quieter. In this episode, host Jim Remley sits down with the CEO and founder of FranBridge Consulting, who calls himself “a real estate broker, but for franchises,” to unpack the world of non-food franchising and why it's become a favorite diversification play for real estate investors.Jon breaks down the “boring” businesses quietly throwing off cash — property services, home services, senior mobility, B2B niches — why “non-sexy is the new sexy,” and how the executive (semi-absentee) model lets you own a business without running it day to day. We also cover what it really costs to get in, the misconceptions that trip people up, the red flags to watch for, and the tax advantages that pair so well with real estate.

I sat down with Jon Ostenson, a two-time Inc. 5000 founder and the top 1% franchise consultant behind FranBridge Consulting, to break down everything most people get wrong about franchising. We talked about why "non-food franchising" is such an underrated path to business ownership, how to actually evaluate a franchise opportunity instead of just chasing passion, what it really costs and how long it really takes to get one off the ground, and why following the system matters more than being the smartest person in the room. Jon also walked me through what it takes to scale into multiple territories, how private equity is playing in this space right now, and the tax and exit benefits that come with owning a real asset instead of just a job. If you've ever thought about buying into a franchise, or even just wondered what's actually available outside of fast food, this conversation will change how you think about it. Grab Jon's free book: Want the full breakdown on non-food franchising? Jon is giving away a free copy of his book, Non-Food Franchising: The Better Path to Business Ownership. Just drop your email at FranBridgeConsulting.com and it's yours. Book a free consultation: Curious if franchising is right for you? Talk to Jon and his team at FranBridge Consulting. It costs you nothing. Head to FranBridgeConsulting.com to get started.   About Jon Ostensen: Jon Ostenson is the Founder and CEO of FranBridge Consulting, a two-time Inc. 5000 company, and a top 1% national franchise consultant. He is the bestselling author of Non-Food Franchising: The Better Path to Business Ownership, and a frequent contributor on franchising for Forbes, Inc., Bloomberg, and The Franchise Journal.   Before founding FranBridge, Jon spent 15 years in the corporate world, including a long run as Vice President of Sales for Carter's Inc., where he was responsible for more than $350M in annual sales. He then stepped in as President of ShelfGenie, a national non-food franchise system with 200+ locations, where he supported franchise owners across North America. That experience led him to fall in love with the franchise model — he has since personally invested as a multi-brand franchisee and built FranBridge Consulting into a firm that has helped thousands of people step into business ownership, entirely free to the client. Jon holds BBA and MBA degrees from the University of Georgia and lives in Atlanta with his wife and three children.     About Justin: Justin Colby is the host of The Entrepreneur DNA and The M.O.R.E Show podcasts and a best-selling author. He is a serial entrepreneur and a seasoned real estate investor with over 20 years of experience. Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence. Connect with Justin: Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Most investors overlook franchising. Jon Ostenson shows how boring, unglamorous businesses can become your most reliable cash-flowing asset.Jon Ostenson is a multi-brand franchisee, former franchisor, and founder of FranBridge Consulting. He's placed several hundred investors into franchise businesses across the country and has spent a decade helping people find opportunities in industries most people never think to look.In this episode, Jon breaks down why real estate investors are quietly becoming franchise owners, how to evaluate a franchise the same way you'd underwrite any other asset, and why the unglamorous, fragmented industries most people ignore are where the smart money is actually moving right now.What you'll learn:Why 90% of Jon's clients end up in an industry they never had on their radarThe red flags to watch for in a franchise's leadership team before you sign anythingHow the executive model lets you own a franchise without operating it day to dayFranchise stacking as a portfolio-building strategy for investorsWhy those top 100 franchise lists are pay-to-play and what to do insteadHow to fund a franchise using SBA loans or a ROBS retirement rolloverJon's free book, Non-Food Franchising, is available at FranBridgeConsulting.com -- enter your email and they'll send you a download link at no cost.Work With RealDealCrewIf you're already closing deals but your intake, follow-up, or visibility feels inconsistent, here are two ways to go deeper:Take the Deal Intake AssessmentSee how resilient your current operation actually is.→ https://assessment.realdealcrew.comBook a Fit CallIf you want to explore what a fully system-driven deal flow looks like, let's talk.→ https://realdealcrew.com/bookLIKE • SHARE • JOIN • REVIEWWebsiteApple PodcastsYouTubeYouTube MusicSpotifyAmazon MusicFacebookTwitterInstagram

Corporate America isn't the only path to building wealth, but starting a business from scratch can feel like jumping without a parachute. This week, we sit down with top non-food franchise consultant and investor Jon Ostenson to explore a powerful alternative. If you think franchising is limited to fast-food burgers, think again. Jon breaks down why some of the best opportunities actually lie in "boring" boutique industries like home services, insulation, and health and wellness.We pull back the curtain on who is the right candidate for franchise ownership, and who should stay away. Whether you are looking to diversify your portfolio or plan a total corporate escape, tune in to learn how to measure the risks, rewards, and royalties of buying into an established brand.Send us Fan MailSend your questions for upcoming show to checkyourbalances@outlook.com @checkyourbalances on Instagram

Jon Ostenson has seen both sides of the business world — 15 years climbing the corporate ladder, including a VP of Sales role at Carter's overseeing $350M in revenue, and then a full pivot into franchising. Now, as Founder of FranBridge Consulting and a top 1% franchise consultant in the US, Jon spends 90% of his time helping everyday people discover the freedom and wealth that come with owning the right business. In this episode, we dig into how to evaluate franchise opportunities, what most people get wrong before buying in, and why non-food franchises might be your best-kept secret.Download his book 'Non-Food Franchising' here:https://franbridgeconsulting.com/#contact Get your copy of Rick Segal's book, The Heart of It here: https://amplifypublishinggroup.com/product/nonfiction/business-and-finance/entrepreneurship/the-heart-of-it/Read Rick Segal's blog: https://impactinvestorsegal.com/blog

Forget McDonald’s and Chick-Fi-A Non-Food Franchising May be a Better Bet When most people think of starting a business, their minds immediately go to fast food. We've been conditioned to associate “franchising” with burgers, fries, and massive overhead. But in his game-changing book, “Non-food franchising: The Better Path to Business Ownership,” Jon Ostenson explains why you might want to leave the grease traps behind. This isn’t just about picking a different industry; it's about a fundamental shift in how you build wealth. Non-food franchising offers a gateway to high-margin, essential-service businesses that provide the stability the food industry often lacks. There is a profound emotional cost to staying in a corporate job that no longer serves you. We all crave a sense of agency over our own lives, and non-food franchising is designed to provide exactly that. Jon explores how these businesses—ranging from home services to specialized health care—allow “corporate refugees” to stop trading hours for dollars. It's about building a legacy that supports your family and your freedom, using a proven system that doesn’t require you to be the one performing the labor. If you've ever felt like your potential is being capped by a ceiling someone else built, this conversation will be your sledgehammer. During our live deep dive, we'll look at why the most successful investors are flocking to non-food franchising. These businesses are often “recession-resistant” because they provide services people need rather than just things they want. We will break down the semi-absentee model, showing you how to scale a portfolio of businesses while keeping your day job or enjoying your retirement. By focusing on non-food franchising, you minimize the complexity of high-turnover staff and perishable inventory, focusing instead on the “boring” businesses that produce exciting, consistent cash flow. You cannot afford to miss this high-impact session on A New Direction with Coach Jay. Join us live this Wednesday, May 27th at 5pm Eastern as we interview Jon Ostenson and pull back the curtain on the lucrative world of non-food franchising. Whether you're looking to diversify your investments or completely pivot your career, this episode will give you the roadmap to move forward with confidence. Tune in and discover why your next big move doesn’t have to involve a drive-thru window. Jon Ostenson‘s book, “Non-Food Franchising: The Better Path to Business Ownership” is one of those powerful books in a short read.  The fact is I learned more about non-food franchising in this 75-page book than I had learned in my lifetime.  In fact, the book was so good, it has got me thinking about investing in to a non-food franchising opportunity. What I found so great about the book is that it is an honest, simple look at why non-food franchising is such a great opportunity.  He looks at the pros and cons of comparing to food franchises.  He also compares to the challenges of starting your own business or perhaps purchasing someone else’s business. Now don’t think that what Jon Ostenson is saying is all butterflies and roses when it comes to franchising.  Because he is not.  He points out there is a risk.  And he also points out something else.  It is not for everyone.  The fact is you could be “TOO entrepreneurial” for a non-food franchise, because you like to tweak and do things your own way.  That’s where you need to put your ego aside, accepting some humility comes in. The book talks about the subject of how to get money, different avenues to get started, and a step-by-step process he uses.  He also discusses the documents that are reviewed and specific areas to pay very close attention to.  Glad I read it twice! To get your copy of “Non-Food Franchising” click here. Please thank our sponsors of A New Direction by going to their social media pages liking them and following them. “You tune in to A New Direction to grow your business and your mindset. But you can't move forward if you're worried about what's lurking in your inbox. That's where Data443 Cyren comes in. It's the industry standard for real-time email security and URL filtering. They stop phishing and malware before they strike, so you can focus on your success, not your safety. Don't let a cyberattack derail your journey. Go to Data443.com today and secure your future.“ Linda Craft Team, Realtors for more than 40 years they have been helping people all over the world take the stress out of real estate.  And they would love to help you! When Linda started the business she built it by reputation and one relationship at a time and that is a foundation that continues to be built today. They truly understand that when you think about your home it is more than bricks and mortar, you made memories there and you want someone who cares about those as much as possible as you do. When you are ready to sell or buy your home, start with the relationship builders and home transition experts.  Start with Linda Craft Team, Realtors… www.LindaCraft.com ABOUT YOUR HOST Meet Jay Izso Executive Performance Coach  |  Host of A New Direction Every week on A New Direction, I sit down with CEOs, founders, and the researchers behind the science of leadership performance. The conversations go deep. We talk about the decisions that built companies, the mistakes that nearly destroyed them, and the personal breakthroughs that changed everything. But here’s what most people don’t know about me: the show is an extension of the work I do every day with executives behind closed doors. Who I Am I’m an Executive Performance Coach. I work with CEOs and founders of $5M-$50M companies who have hit a wall they can’t explain. The marketing looks fine. The team is capable. The market is there. But the business won’t move. The problem, almost every time, is the person running it. I find the personal behavioral patterns that are driving the business dysfunction. Then I help the CEO disrupt those patterns so the company can grow. That’s it. No motivational platitudes. No vision boards. Diagnostics, intervention, results. Where This Comes From My approach comes from two places most coaches never set foot in. The farm. I grew up as a farmhand in Ithaca, Nebraska—population 100. I started working at nine years old. By the time I left for college, I’d spent a decade learning that you can’t cheat the harvest, pain is part of the job, and the work has to get done whether you feel like it or not. I was fourteen the first time I had to castrate boars. Nobody was going to do it for me. That lesson never left: sometimes you have to do things afraid. The forensic psychology unit. In graduate school at Washington State University, I trained under Dr. Thomas Brigham—co-author of the Handbook of Applied Behavior Analysis—in a human behavior lab focused on real-world problems. I then served in a Clinical Psych II role at Eastern State Hospital in Medical Lake, Washington, a forensic setting where I conducted psychological evaluations of individuals charged with the most serious criminal offenses. Sixteen months assessing human behavior at its most extreme taught me how to cut through defenses, identify what’s really driving someone’s decisions, and see what they can’t see in themselves.

Building a business from scratch might seem like the obvious path to financial freedom, but it comes with a unique set of challenges. And in many cases, it can be one of the slowest and riskiest ways to create consistent cash flow and income, especially without the right systems, support, or experience in place.That's why I'm excited to introduce you to one of our newest Lifestyle Investor Mastermind members, Jon Ostenson. Jon is the Founder and CEO of FranBridge Consulting, where he helps individuals identify, evaluate, and invest in non-food franchise opportunities and has spent years helping investors transition into business ownership through franchising. His firm has been recognized twice on the Inc. 5000 list, he's the author of Non-Food Franchising, and he is a highly sought-after expert who helps investors navigate the franchising space with a disciplined, strategic approach.In our conversation, Jon breaks down why franchising can offer a faster and more structured path to business ownership, why due diligence is critical before investing hard-earned money, and why “boring” businesses are often more profitable than well-known companies.In this episode, you'll learn: ✅ Why franchising gives you a huge advantage when acquiring other business and scaling multiple locations.✅ How Jon helps identify high-demand, recession-resistant franchise opportunities in today's market.✅ What most investors overlook when evaluating franchises and how to avoid costly mistakes.Show Notes: LifestyleInvestor.com/290Tax Strategy MasterclassIf you're interested in learning more about Tax Strategy and how YOU can apply 28 of the best, most effective strategies right away, check out our BRAND NEW Tax Strategy Masterclass: www.lifestyleinvestor.com/taxStrategy Session For a limited time, my team is hosting free, personalized consultation calls to learn more about your goals and determine which of our courses or masterminds will get you to the next level. To book your free session, visit LifestyleInvestor.com/consultationThe Lifestyle Investor InsiderJoin The Lifestyle Investor Insider, our brand new AI - curated newsletter - FREE for all podcast listeners for a limited time: www.lifestyleinvestor.com/insiderRate & ReviewIf you enjoyed today's episode of The Lifestyle Investor, hit the subscribe button on Apple Podcasts, Spotify, or wherever you listen, so future episodes are automatically downloaded directly to your device. You can also help by providing an honest rating & review.Connect with Justin DonaldFacebookYouTubeInstagramLinkedInTwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

FranBridge is led by its Founder, Jon Ostenson, a top 1% Franchise Consultant in the US, and frequent contributor on franchising across a variety of outlets and publications. Jon is a multi-brand franchisee himself, and along with his business partners, he has great operators leading these ventures. As a result, he is able to commit over 90% of his time to helping others achieve their own dreams of freedom and wealth generation through business ownership. Prior to FranBridge, Jon was the President of ShelfGenie, a national franchise system with 200 locations. Before he had his start in franchising with ShelfGenie, Jon spent 15 years in the corporate world, most recently as the Vice President of Sales for Carter's Inc., responsible for over $350M in annual sales. Jon began his career as a Consultant with Accenture, often working Internationally on behalf of clients. Jon serves on the Board of the Entrepreneurs Organization and is active in supporting charitable organizations such as Growing Leaders and Hope International. Jon has BBA and MBA degrees from the University of Georgia and lives in Atlanta where he and his wife, Jenny, have 3 children and are very active in the community. Check out FranBridge Consulting for premier non-food franchise opportunities: travischappell.com/franbridge Learn more about your ad choices. Visit megaphone.fm/adchoices

Most people think becoming an entrepreneur requires a brilliant idea, years of trial and error, and massive risk. But what if there's a smarter path?In this episode of Investing Uncensored, Andre Stewart sits down with Jon Ostenson, CEO of FranBridge Consulting and one of the nation's top franchise brokers, to break down why franchising may be one of the most overlooked ways to build a successful business. Jon specializes in what he calls “Non-Food Franchising”—a growing category of franchise opportunities that operate outside the restaurant industry and can often be run under an executive or semi-passive model. Jon Ostenson - One Sheet Having served as president of an Inc. 500 franchise system and now working with hundreds of high-growth brands, Jon helps entrepreneurs and investors navigate the franchise landscape and identify businesses with real potential. If you've ever wanted to own a business but didn't have the million-dollar idea, this episode will show you why franchising might be the shortcut most people overlook.In this episode: • Why you don't need a million-dollar idea to become an entrepreneur• The rise of non-food franchising opportunities• The pros and cons of franchising vs. starting a business from scratch• How franchises can be run in a semi-passive executive model• Why real estate investors often succeed with franchises• How to evaluate franchise opportunities and avoid bad ones

In this episode of Canadian Investing in the US, Glen Sutherland interviews franchise consultant Jon Ostenson to explore how franchising can be a powerful wealth-building strategy — especially for real estate investors and Canadians looking to expand into the U.S. market. John shares how he transitioned from the corporate world to franchising, became President of ShelfGenie, and now helps investors identify non-food franchise opportunities across North America. The conversation breaks down common misconceptions about franchising, the benefits of leveraging established systems, and why “non-sexy” service businesses (like paving, line striping, and mobility retrofitting) can often outperform trendier ventures. Glen and John also discuss how franchising can complement real estate portfolios, provide alternative income streams during high interest rate cycles, and even serve as a pathway for E-2 visa applicants. They dive into semi-passive ownership models, the importance of hiring strong general managers, and why niche home service businesses are attracting high-level professionals — including physicians and Harvard MBAs. Whether you're looking to diversify beyond rental properties, create a vertically integrated service business, or explore U.S. residency options, this episode opens the door to opportunities most investors never consider.

Send us Fan MailWe talk with franchise expert Jon Ostenson about why high-performing professionals are moving into franchise ownership to escape quotas, uncertainty, and life on someone else's terms. We dig into semi-involved models, realistic returns, and the mindset shifts that turn “someday” into a plan. • why AI fears and burnout push people toward franchising • what “semi-involved” ownership actually means and why the operator matters • what a good franchisor provides: training, marketing, tech stack, coaching, community • why buying an existing business can stall and how franchising gets you building faster • choosing lean models with fewer employees and smart contractor use • non-food franchising opportunities beyond restaurants and trends • leveraging virtual assistants, fractional leaders, and AI tools to protect your time • who franchising fits best and how SBA loans change affordability • cash-flow investing versus chasing one big exit • using life pillars to guide decisions across health, family, service, and purpose Come out to our website, Franbridgeconsulting.com. If you share your email address, we'll send you a free downloadable copy of our book, Non Food Franchising, and we'll also send you a link to my calendar. How to Reach Out Jon Ostenson:Website: https://franbridgeconsulting.com/Linkedin: https://www.linkedin.com/company/franbridge To Reach Jordan:Email: Jordan@Edwards.Consulting Youtube:https://www.youtube.com/channel/UC9ejFXH1_BjdnxG4J8u93ZwFacebook: https://www.facebook.com/jordan.edwards.7503Instagram: https://www.instagram.com/jordanfedwards/Linkedin: https://www.linkedin.com/in/jordanedwards5/Hope you find value in this. If so please provide a 5-star and drop a review.Complimentary Edwards Consulting Session: https://calendly.com/jordan-edwardsconsulting/30min 

In this episode, Carl speaks with Jon Ostenson about franchising, business ownership, and the shift happening in today's workforce. As AI reshapes jobs, many professionals are exploring ways to build their own income streams. Jon shares what he sees across the market and what separates successful business owners from those who struggle. Key takeaways include: • Why following a proven system matters • The role of mindset in business success • How "non-sexy" businesses can drive strong returns • What to expect when transitioning from employee to owner This episode gives a clear look at risk, opportunity, and long-term income strategy. Listen now and start thinking about your next move. Connect with Jon:  LinkedIn https://www.linkedin.com/in/jonostenson/  Facebook https://www.facebook.com/JonOstenson1  Book Non-Food Franchising: https://www.amazon.com/Non-Food-Franchising-Better-Business-Ownership/dp/B0BJNDCGN4 Website https://franbridgeconsulting.com/   

In this episode, I'm sitting down with Jon Ostenson to break down what franchising actually looks like beyond the fast food stereotypes—and why it might be one of the most overlooked paths to business ownership. We talk about the real pros and cons, what most people get wrong, how to evaluate the right opportunity, and how some entrepreneurs are using "franchise stacking" to build serious wealth over time.  If you've ever thought about owning a business but don't want to start from scratch, this conversation will open your eyes to what's possible (and what it really takes). __________________________________________________________ Ready for more? Here are 3 ways we can help you: 1)

Franchising isn't just burgers and drive-thrus. Jon Ostenson breaks down the world of non-food franchising from home services and senior care to health clinics and B2B models. If you've been thinking about leaving your W2 or building a scalable second income, this conversation gives you a framework to evaluate if franchising is the right move for you. Listen now and decide if it's time to get off the sidelines and into the game.   Key Takeaways To Listen For ●     The real value of franchise support systems vs. "brand name" recognition ●     Semi-absentee ownership: what it really takes (and what it doesn't) ●     Typical startup investment ranges and smart leverage strategies ●     When do most franchises realistically break even ●     Franchise success rates and why following the system matters   Resources/Links Mentioned In This Episode ●     The Compound Effect by Darren Hardy | Kindle and Paperback ●     Holy Bible by Christian Art Publishers You know where you want to be, we'll help you get there. Request your FREE downloadable copy of Non-Food Franchising by Jon Ostenson, and after you submit your email, you'll get access to schedule a call directly on his calendar. Get started today at https://franbridgeconsulting.com/ About Jon Ostenson Jon Ostenson is the Founder and CEO of FranBridge Consulting, a leading franchise consulting firm that helps professionals and executives invest in non-food, non-retail franchise opportunities aligned with their goals and lifestyle. A former Inc. 500 executive and multi-brand franchise owner, Jon has extensive experience in franchise development, operations, and scaling emerging brands. He is the author of Non-Food Franchising and a frequent contributor to publications such as Forbes and Entrepreneur, where he shares insights on franchise ownership, semi-passive income models, and wealth-building strategies outside traditional business paths. Through FranBridge, Jon has helped hundreds of individuals diversify income streams and pursue financial independence through vetted franchise investments.   Connect with Jon ●     Website: FranBridge Consulting ●     LinkedIn: Jon Ostenson   Connect With Us If you're looking to invest your hard-earned money into cash-flowing, value-add assets, reach out to us at https://bobocapitalventures.com/.   Follow Keith's social media pages ●     LinkedIn: Keith Borie ●     Investor Club: Secret Passive Cashflow Investors Club ●     Facebook: Keith Borie      ●    X: @BoboLlc80554

In this conversation, Jon Ostenson, founder and CEO of FranBridge Consulting, discusses the intersection of franchising and real estate investment. He highlights the benefits of franchising for new investors, the characteristics of an ideal franchisee, and the importance of diversifying income streams. The conversation also delves into innovations in property management and strategic opportunities in home services and senior care, emphasizing the potential for growth and success in these sectors.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true 'white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a "mini-mastermind" with Mike and his private clients on an upcoming "Retreat", either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas "Big H Ranch"? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

In Episode 234, Jon Ostenson, Founder and CEO of FranBridge Consulting and a 2-time Inc. 5000 leader, breaks down why non-food franchising may be the smartest investment move most entrepreneurs are overlooking.As a former Inc. 500 Franchise President, multi-brand franchisee, and bestselling author of Non-Food Franchising, Jon shares how to evaluate franchise opportunities, avoid costly mistakes, and think like a top 1% investor.If you've ever considered buying a franchise or building wealth through ownership, this episode is your blueprint.

Jon Ostenson is the Founder and CEO of FranBridge Consulting, a 2-time Inc. 5000 company, and he is a top 1% franchise consultant. Jon is also the author of the bestselling book, ‘Non-Food Franchising'. Jon draws on his experience as a former Inc. 500 Franchise President and Multi-Brand Franchisee in helping his clients select their franchise investments.Visit Jon Ostenson's Website: franbridgeconsulting.com/ www.linkedin.com/in/jonostenson

In this episode of Mastering eCommerce Marketing, host Eitan Koter sits down with Jon Ostenson, Founder, CEO and Consultant at FranBridge Consulting, for a grounded conversation about franchising and how it actually works in the real world.Jon has spent years on both sides of the table. He's run a franchise system, invested as a franchisee, and now works closely with entrepreneurs and business owners who are deciding whether franchising makes sense for them.Together, they talk through what franchising really means beyond the headlines. Jon explains how franchise models are structured, why non food franchises are growing fast, and what people should consider before choosing between starting a business, buying one, or joining a franchise system.They also cover common mistakes, like underestimating the work involved or moving too fast. Jon shares how territories are protected, how financing usually works, and what strong franchise operators tend to have in place to support their owners.This episode is a clear, honest look at franchising for anyone thinking about business ownership, growth, or expansion without starting from scratch.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn | Vimmi LinkedIn | YouTube Guest: Jon Ostenson, Founder, CEO and Consultant at FranBridge ConsultingJon Ostenson's LinkedIn | FranBridge ConsultingWatch the full Youtube video here:https://youtu.be/AVuocPOHg6QTakeaways:Franchising provides a support system for entrepreneurs.It's essential to evaluate the franchise model before investing.Common mistakes include underestimating the work involved in franchising.

FranBridge is led by its Founder, Jon Ostenson, a top 1% Franchise Consultant in the US, and a frequent contributor on franchising across a variety of outlets and publications. Jon is a multi-brand franchisee himself, and along with his business partners, he has great operators leading these ventures. As a result, he is able to commit over 90% of his time to helping others achieve their own dreams of freedom and wealth generation through business ownership. Prior to FranBridge, Jon was the President of ShelfGenie, a national franchise system with 200 locations. Before he began his franchising career with ShelfGenie, Jon spent 15 years in the corporate world, most recently as the Vice President of Sales for Carter's Inc., responsible for over $350M in annual sales. Jon began his career as a Consultant with Accenture, often working internationally on behalf of clients. Jon serves on the Board of the Entrepreneurs Organization and is active in supporting charitable organizations, including Growing Leaders and Hope International. Jon has BBA and MBA degrees from the University of Georgia and lives in Atlanta, where he and his wife, Jenny, have 3 children and are very active in the community.

BIO: Jon is the Founder and CEO of FranBridge Consulting, a 2-time Inc. 5000 company, and a leading franchise consultant.STORY: Jon believes franchising remains one of the most effective ways to build durable income, especially when investors focus on operational discipline and unit economics. He shares his top franchise categories for 2026.LEARNING: Look for businesses with repeat customers, operational discipline, proven unit economics, and leadership teams that have already made their mistakes.Guest profileJon Ostenson is the Founder and CEO of FranBridge Consulting, a 2-time Inc. 5000 company, and he is a top 1% franchise consultant. Jon is also the author of the bestselling book, Non-Food Franchising. Jon draws on his experience as a former Inc. 500 Franchise President and Multi-Brand Franchisee in helping his clients select their franchise investments.For many aspiring business owners, the biggest financial losses don't come from bad intentions. They come from underestimating complexity, overestimating scalability, or betting everything on an unproven idea. Jon Ostenson knows this lesson intimately.As the founder and CEO of FranBridge Consulting and franchise consultant, Jon has spent years helping entrepreneurs shortcut costly mistakes by investing in proven, non-food franchise models.In Episode 815: I Built a Million-Dollar Business That Never Made a Profit, he openly shared how he once built a million-dollar business that never made a profit. That experience now informs how he evaluates opportunities with discipline, structure, and risk control.Looking ahead to 2026, Jon believes franchising remains one of the most effective ways to build a durable income stream, especially when investors focus on operational discipline and unit economics. Below are his top franchise categories for 2026, and more importantly, why they help investors avoid the common traps that sink new businesses.Why Franchising Can Help Investors Avoid Big MistakesOne of the most common investment errors is assuming passion alone will overcome operational complexity. Many entrepreneurs love an idea but underestimate the systems, staffing, pricing discipline, and capital required to make it profitable.Franchising addresses this risk by offering something rare: a business model with historical data. Instead of guessing whether pricing works or whether customers will pay, franchisees can examine real-world performance, talk to existing owners, and follow systems that have already survived market cycles, helping investors feel confident in demand-driven, structured opportunities.Jon emphasizes that franchising is not about eliminating risk. It's about trading unbounded risk for structured risk, supported by systems, training, and benchmarks.1. Cost Mitigation Consulting: Profits Without PayrollCost-mitigation franchises help small and medium-sized businesses reduce expenses by analyzing vendor contracts, utility bills, shipping costs, and other fees. Clients pay nothing up front and instead share a percentage of the savings.What makes this model compelling is its simplicity. There's no inventory, no employees required, and no large infrastructure investment. Franchisees focus on business-to-business sales...

Jon Ostenson is here today to share secret franchising profits for investors in 2026! Jon tells about his journey from corporate consulting into franchising and explains why non-food franchises can be a compelling, tax-advantaged path to business ownership, offering proven models, franchisor support, and built-in peer networks that often outperform startups or buying existing businesses. He compares franchising with starting or acquiring businesses, highlighted the appeal of "non-sexy" but durable industries resistant to trends and disruption. Jon also talks semi-passive ownership models, scaling through multi-territory ownership or acquisitions, and more that make franchising an attractive option for professionals seeking diversification, cash flow, and long-term growth. We discuss...  Jon Ostenson describes his transition from corporate roles at into franchising, ultimately building a consulting business that helps investors identify and enter non-food franchise opportunities nationwide. Franchising is a tax-advantaged alternative investment that can complement traditional assets like stocks and real estate within a diversified portfolio. Jon argued that boring, essential service businesses often outperform because they are less vulnerable to consumer fads, Amazon disruption, or near-term AI displacement. The concept of semi-passive or executive-model franchising was explained, where owners hire managers to run day-to-day operations while remaining hands-off with proper oversight. Success in semi-passive ownership was tied to having both a strong operator in place and a capable franchisor providing ongoing support and systems. Area developer and master franchise models were discussed as less common today, with most growth occurring through multi-unit franchise ownership. Jon identified people skills, sales experience, and humility to follow the system as the most consistent traits among top-performing franchisees. Franchise peer networks are a built-in mastermind that accelerates learning, best practices, and operational improvements across markets. Franchising is not passive income, but it can be made semi-absentee with the right structure and expectations. Franchising is a practical, scalable path to entrepreneurship for professionals seeking cash flow, control, and long-term wealth outside traditional investments. Today's Panelists: Kirk Chisholm | Innovative Wealth Barbara Friedberg | Barbara Friedberg Personal Finance Follow on Facebook: https://www.facebook.com/moneytreepodcast Follow LinkedIn: https://www.linkedin.com/showcase/money-tree-investing-podcast Follow on Twitter/X: https://x.com/MTIPodcast For more information, visit the show notes at https://moneytreepodcast.com/secret-franchising-profits-jon-ostenson-782 

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Are you looking for a path to business ownership? In this episode, franchise expert Jon Ostenson joins Russ and Joey to discuss why franchising, especially non-food franchising, is a great path for investors looking to achieve business ownership and financial freedom.With years of corporate leadership experience, Jon discusses his transition into franchising and offers insights for aspiring investors on aligning their goals with the right franchise model. He explains the mindset shift required to move from employee to entrepreneur and how franchising provides a reliable, scalable income stream. From leveraging SBA loans to navigating AI trends, Jon offers key strategies for success in franchising.Whether you're interested in purchasing a new franchise or exploring resales, this episode offers insights on turning business ownership into long-term wealth.Top three things you will learn:-How non-food franchising offers a viable path to business ownership, wealth-building, and financial freedom-Identifying and investing in franchises with strong potential-How franchise ownership can lead to passive income and create long-term wealthAbout Our Guest:Jon Ostenson is among the top 1% of Franchise Consultants in the US and is the founder of FranBridge Consulting. He is a multi-brand franchisee himself, and along with his business partners, Jon has great operators leading these ventures. As a result, he can devote over 90% of his time to helping others achieve their dreams of freedom and wealth building through business ownership. Jon lives in Atlanta (GA) with his wife, Jenny, and their three children.Disclaimer: The opinions expressed on this podcast are solely those of the hosts and guests and do not constitute financial advice. Always consult a licensed professional for financial decisions.This episode is sponsored by a podcast show partner. We may receive compensation if you use links or services mentioned in this episode.The hosts may have a financial interest in the programs or services mentioned in this episode.Connect with Jon Ostenson:-Website - https://franbridgeconsulting.com/

BIO: Jon is the Founder and CEO of FranBridge Consulting, a 2-time Inc. 5000 company, and he is a top 1% franchise consultant.STORY: Jon co-founded a marketing and call-center business that appeared successful on the surface, growing to millions in revenue and dozens of employees. However, excessive customization and an inability to charge prices that matched rising costs meant the business never became sustainably profitable.LEARNING: Profitability is oxygen. Knowing when to admit you're wrong matters just as much as knowing how to start. “Humble yourself and admit when you're wrong, course correct, and pivot.”Jon Ostenson Guest profileJon Ostenson is the Founder and CEO of FranBridge Consulting, a 2-time Inc. 5000 company, and he is a top 1% franchise consultant. Jon is also the author of the bestselling book, Non-Food Franchising. Jon draws on his experience as a former Inc. 500 Franchise President and Multi-Brand Franchisee in helping his clients select their franchise investments.Worst investment everLeaving the corporate world felt like freedom. After years of structure, predictability, and steady paychecks, you finally get to build something of your own. That was precisely where Jon found himself: grateful for his corporate experience, energized by the idea of business ownership, and eager to prove he could create something meaningful on his own terms.A promising partnership and a compelling business visionShortly after leaving corporate life, Jon partnered with a colleague to launch a marketing and sales company. He owned 60 percent of the business and ran day-to-day operations, while his partner held the remaining 40 percent.The vision was compelling. The company would help franchise businesses grow by handling their marketing, answering inbound calls through an in-house call center, and booking appointments directly for clients. The promise was simple: make the phones ring and convert those calls into revenue.Early momentum and the illusion of successAt first, it worked. The business grew quickly, attracting a strong leadership team and building a culture Jon was proud of. With around 35 employees and annual revenues of $3 million to $4 million, the company appeared successful from the outside. The team was energized, clients were signing on, and the pace was exciting.When growth didn't translate into profitBut beneath the surface, there was a quiet, persistent problem.The business wasn't profitable.Despite all the effort, the long hours, and the constant tweaking, the company hovered around breakeven. Some months it lost money. Others it barely scraped by. Payroll was always looming, and profitability felt just out of reach. Jon tried adjusting pricing, shifting emphasis between marketing and call center services, and introducing new technology to increase value.But every fix only delayed the inevitable question he didn't want to answer: What if the model itself was broken?The hidden cost of customization and complexityThe core issue turned out to be customization. The business was designed to scale by serving franchise systems with repeatable processes. Instead, each franchisee insisted their market was different, their staff was unique, and their customers required special handling. Wanting to please early clients and drive revenue, Jon said yes. Again and again.Over time,...

From the archive: This episode was originally recorded and published in 2022. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Jon Ostenson is a top 1 percent Broker, Owner, Investor, and Author specializing in Non-Food Franchising. He draws on his experience as a former Inc. 500 Franchise President and Multi-Brand Franchisee in serving his clients. Top 3 Value Bombs 1. Success is not about the time freedom you have, but what you do with that time. 2. One great business is a painting business, where your all-in investment would be right around $150,000, including working capital. 3. A cost analyst business is a great opportunity. Franchise Consulting for entrepreneurs and investors. Sign up for a free chat today - FranBridge Consulting Sponsors HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com. Freedom Circle - A powerful community of entrepreneurs led by JLD. Are you ready to go from idea to income in 90-days? Visit Freedom-Circle.com to learn more.

What if the safest path in an AI-driven economy isn't climbing the corporate ladder, but owning a business that AI can't automate?In this episode of High Voltage Business Builders, Neil Twa sits down with franchise expert Jon Ostenson, former President of ShelfGenie and founder of FranBridge Consulting, who has helped thousands of people transition from corporate jobs into business ownership.Jon shares how he left a Fortune 1000 VP role, took a pay cut, and stepped into franchising with zero industry experience. He breaks down why non-food franchises (home services, senior care, property services, fitness, pet care, and B2B services) are exploding in demand as AI reshapes the job market and accelerates corporate layoffs.In This Episode, We Cover:✅ The difference between food and non-food franchises (and why non-food wins)✅ What it costs to buy into a franchise and how royalties really work✅ How much profit new franchise owners can expect in year one✅ Semi-passive franchising models and how professionals keep their W2 while owning a business✅ Why home services, senior care, and property services remain AI-resistant✅ How to evaluate a franchise's financials, support, and long-term viability 

Welcome back to another episode of The Richer Geek Podcast. Today we are joined by Jon Ostenson, one of the top 1% Franchise Consultants in the U.S., respected author, investor, and leading voice in the world of non-food franchising. Jon breaks down how everyday professionals, corporate leaders, and real estate investors can use franchising to build wealth, diversify income, and create long-term stability even without quitting their day job. In this episode, we chat about… Jon's career path from corporate leadership to franchise president and top franchise consultant Why non-food franchising offers lower risk, better margins, and more stability than trendy food brands How Jon helps clients filter through 600+ franchise options to find the best fit for their market and goals The truth about "semi-passive" franchise ownership and what it actually requires Why real estate investors and professionals looking for diversification are a natural fit for franchising Key Takeaways: Avoid Chasing Trends: Focus on non-trendy, understandable, cash-flowing service-based businesses like insulation, dumpsters, senior care, or pet grooming , as people will continue to spend on these regardless of the economy. Franchising is a "One-Stop Shop" Discovery Process: Working with a franchise broker like Jon is entirely free , and they help filter through the "noise" by identifying top opportunities based on the strength of the franchise leadership, financial models, and competitive advantages. Protect Your Area: Franchise brands protect owners, either through a protected radius for customer-facing retail or a defined territory (e.g., 250,000 population) for service-based businesses. Starting a Franchise vs. Buying an Existing One: It's generally easier to start a new franchise because the most successful existing units often sell internally to other franchisees , and buying an existing non-franchise business comes with the risk of key staff/customers leaving after the sale. Be Clear on Your Role: Understand the commitment level required. While many non-food franchises allow for an executive/semi-absentee model , Jon advises that "passive" is a misnomer, and you must be prepared to lean in if the manager isn't great.   Resources from Jon LinkedIn  | FranBridge Consulting | Download your FREE book: 'Non-Food Franchising' Resources from Mike and Nichole Check out our latest project here: Barcelona Hotel Fund LinkedIn  | Gateway Private Equity Group | Nic's guide  

Disclaimer: This is a sponsored episode. Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show.  ✅ Franchising is one of the most powerful paths to predictable business ownership for doctors, dentists, attorneys, and high-income professionals looking to diversify their income and reduce dependence on W-2 income streams. In this episode, franchise expert Jon Ostenson breaks down how today's market makes non-food franchising, service-based franchises, and semi-absentee franchises uniquely attractive — especially for investors seeking scalable, operator-supported businesses.If you've been searching for how to build alternative income, how franchising compares with real estate, what franchise ROI looks like, or what types of franchises fit busy professionals, this conversation answers those exact questions. Jon explains how different franchise models solve the common frustrations professionals face: lack of time, lack of proven business systems, and the desire for passive or semi-passive income. His “executive model” approach shows how a strong operator + franchisor support can help you run a franchise without replacing your full-time career.This episode gives clarity on what franchise categories are performing well, what to avoid, what makes certain brands strong investments, and how to conduct proper franchise due diligence. Jon also shares insights from helping hundreds of investors nationwide — showing you how the right franchise can deliver strong returns, tax advantages, and long-term asset value without the risks of startups or the delays of business acquisition. ⏱️ Timestamps — 15:36 Total Runtime00:00 – Welcome + Introduction00:28 – Why franchising is exploding01:45 – Why high-income professionals are entering franchising03:02 – What to look for in a franchise04:14 – Franchise ROI vs real estate06:18 – Best industries in non-food franchising07:15 – Who is buying franchises today?08:30 – Real examples of top-performing franchises10:00 – Franchising vs startups vs acquisition12:05 – Owner-operator vs semi-absentee vs passive models13:50 – Pitfalls to avoid + how Jon helps clients14:50 – How to connect with Jon OstensonTo connect with Jon, visit: https://www.franbridgeconsulting.com/

In this episode of the Real Estate Pros podcast, host Kristen interviews Jon Ostenson, founder and CEO of FranBridge Consulting, about the world of franchising. Jon shares his journey from the corporate world to franchise ownership and consulting, highlighting the diverse opportunities available beyond traditional food franchises. He discusses the impact of AI on business ownership, common misconceptions about franchising, and the financial considerations involved. Jon also shares success stories of franchisees and emphasizes the importance of finding the right opportunities and support in the franchise world.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true 'white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a "mini-mastermind" with Mike and his private clients on an upcoming "Retreat", either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas "Big H Ranch"? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

When people hear “franchise”, they immediately picture a drive-through window and a fryer in the back. That narrow view hides one of the most accessible and profitable paths to business ownership today: non-food franchising. We've been taught that entrepreneurship means starting from scratch: writing business plans, building systems, and hoping your idea sticks.  Franchising flips that equation. You're not reinventing the wheel; you're stepping into a proven system with training, marketing, and infrastructure already built. The best part?  You can own a business that runs without you being chained to it. The real secret is that most high-income professionals, doctors, executives, and even W-2 employees can buy or build semi-passive franchises that generate cash flow, deliver powerful tax advantages, and diversify their wealth far beyond the stock market.  And yet, most never explore it because they still think of “fast food.” Why is buying a franchise a better path into business ownership? What are the lesser-known benefits you get from this model?  In this episode, I sit down with Jon Ostenson, founder of FranBridge Consulting and author of Non-Food Franchising. We unpack the world of franchises that don't involve burgers or coffee cups. We talk about how to identify the right concept, fund your investment, and leverage the new tax rules that make owning a franchise smarter than ever.  Things You'll Learn In This Episode  -The shortcut to entrepreneurship Most people think you need to invent something new to build wealth. What if the fastest path is owning a system that's already proven to work? -Semi-passive ownership, real results Some franchises thrive even when the owner isn't there daily. How do they do it, and what separates a true “executive model” from wishful thinking? -The hidden tax advantage of business ownership Business owners play by a completely different tax rulebook. How can franchising open those same doors for people still working a W-2 job? -The non-food franchise boom From home services to senior care, boring is the new profitable. Why are the most recession-resistant franchises the ones no one talks about?   Guest Bio Jon Ostenson is a Top 1% Franchise Consultant; 2 x Inc 5000 Founder; author of 'Non-Food Franchising', Forbes Contributor, and CEO of FranBridge Consulting. Specializing in the area of non-food franchising, he draws on his experience as both the president of an Inc. 500 franchise system and as a multi-brand franchisee in serving his consulting clients who are looking to explore business ownership opportunities. Jon helps clients understand all aspects of non-food franchising in the process of introducing them to opportunities from the over 600 high-growth brands that he represents. Before FranBridge, Jon was the President of ShelfGenie, a national franchise system with 200 locations. To learn more and get a free copy of his book 'Non-Food Franchising', go to http://franbridgeconsulting.com/.    About Your Host From pro-snowboarder to money mogul, Chris Naugle has dedicated his life to being America's #1 Money Mentor. With a core belief that success is built not by the resources you have, but by how resourceful you can be. Chris has built and owned 19 companies, with his businesses being featured in Forbes, ABC, House Hunters, and his very own HGTV pilot in 2018. He is the founder of The Money School™ and Money Mentor for The Money Multiplier. His success also includes managing tens of millions of dollars in assets in the financial services and advisory industry and in real estate transactions. As an innovator and visionary in wealth-building and real estate, he empowers entrepreneurs, business owners, and real estate investors with the knowledge of how money works. Chris is also a nationally recognized speaker, author, and podcast host. He has spoken to and taught over ten thousand Americans, delivering the financial knowledge that fuels lasting freedom.   Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!   

In Today's Episode: Host: Brandon Elliott,  https://zez.am/brandonelliottinvestments Guest: with Jon Ostenson ⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯ Resourceful Links:  How To Get Up To $500,000 Every 6 Months At 0%: https://www.creditcounselelite.com/ Get Your Most Accurate Credit Report:https://myfreescorenow.com/enroll/?AID=COUNSELELITELLC&PID=18983 Best Credit Cards: https://milevalue.com/best-credit-cards/?aff=cce Free Credit Education Resources: https://creditcounselelite.com/articles Guide to Taking Massive Action: https://amzn.to/2IZMN8Z LEARN MORE CLICK HERE: https://www.creditcounselelite.com/fb-start-here ⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯ Meet Your Host, Brandon:  Brandon Elliott went from being off track finding himself on house arrest and burning 40% of his body to getting on track reaching $8.5 million in Assets and being acknowledged part of the "Top 100 Yahoo Finance" by using Credit Cards to buy small multi-family and scaling his businesses using the exact strategies taught in Credit Counsel Elite (CCE). CCE teaches business owners how to get up to $500,000 every 6 months at 0%. By being a member with CCE, you get to learn how to Travel Hack, get access to the 800 FICO Score Club in 30 days or less, fix credit quickly, receive $5K-15K+ of free sign up bonuses, buy Real Estate with Credit Cards, deep dive into Business Credit and Personal credit. To learn more visit: https://www.creditcounselelite.com/ ⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯ Connect with Brandon Elliott:  Facebook: https://www.facebook.com/brandonelliottinvestor YouTube: https://www.youtube.com/@BrandonElliottInvestments Instagram: https://www.instagram.com/brandonelliottinvestments LinkedIn: https://www.linkedin.com/in/brandon-elliott-6b1643148

Guest: Jon Ostenson Guest Bio: Jon Ostenson is the Founder and CEO of FranBridge Consulting, a 2-time Inc. 5000 company, and he is a top 1% franchise consultant. Jon is also the author of the bestselling book, ‘Non-Food Franchising'. Jon draws on his experience as a former Inc. 500 Franchise President and Multi-Brand Franchisee in helping his clients select their franchise investments. Jon is a frequent contributor on franchising for publications such as Forbes, Inc., and Bloomberg. Do you have a free gift or landing page that you would like to share?   Key Points: Background and Experience Jon never planned to be in franchising, but transitioned from corporate sales leadership. He became president of Shelf Genie, a national non-food franchise (custom pull-out shelving for kitchens/pantries), managing support for all franchisees in North America. Jon fell in love with franchising due to the diversity of industries and supportive business model, and has personally invested in multiple franchises and now helps others identify opportunities.   Why Non-Food Franchising Many think “franchise = fast food,” but non-food franchises often offer easier paths to profitability: o   Fewer employees needed o   Lower operating hours o   Lower CapEx investment o   Higher margins, less waste, less susceptible to consumer whims   Jon focused industries: home/property services, health/wellness, kids, pets, seniors, B2B services, and takes a contrarian approach by cutting out food franchises to go deeper into other industries.   Why Choose a Franchise Over Starting Your Own Business Not all entrepreneurs thrive on full autonomy; some benefit from a proven system. Franchising is easier, not easy; it still requires work, but with structured support. Advantages of franchising: o   Training wheels and guidance o   Higher success rates than solo businesses o   Proven playbook and marketing already optimized o   Support from other franchisees – a built-in mastermind o   Step-by-step framework helps shortcut growth and profitability   How to Start in Franchising Doing independent research can be noisy and inefficient; many top 100 franchise lists are paid PR placements. FranBridge Consulting acts like a broker for franchises: o   Free to work with clients o   Access to over 600 non-food franchise opportunities o   Matches clients to opportunities in their market o   Helps narrow options from 10–12 down to 3–4 for deeper exploration o   Provides funding resources, franchise attorneys, and support through the process   Key Considerations Before Buying a Franchise Buying a franchise is like a business partnership or marriage. It's important to “date around” – talk to multiple franchises before committing.  Success comes from following the system, not trying to reinvent it. Common mistakes: o   Not following the franchise system o   Thinking you can do everything your own way Territory exclusivity protects franchisees from competition within the same system. Franchises allow you to build your own team and avoid inheriting issues from an existing business.   Advice for Potential Entrepreneurs Explore all options: buying a franchise, an existing business, or starting your own. Franchises offer proven models and support, making them ideal for most would-be business owners. Understanding your own style: Some are too entrepreneurial to follow a system, which may make franchising a poor fit.   Guest Links: Sign up for a complimentary copy of our book, ‘Non-Food Franchising' Schedule an intro call with Jon to discuss opportunities further (no cost)   About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus, and revenue generation experts. Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. If you are a business owner or sales manager with an underperforming sales team, let's talk. Click here to schedule a time. Please subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Instagram, and check out our website at https://gosalesology.com/.   

Jon is a top Franchise Consultant, investor, author, and speaker specializing in non-food franchising. As CEO of FranBridge Consulting, he draws on his experience as a former Inc. 500 franchise system president and multi-brand franchisee to help clients explore business ownership. Through FranBridge, Jon connects entrepreneurs with over 600 high-growth non-food franchise opportunities, providing expert guidance throughout the process. Previously, Jon served as President of ShelfGenie, a national franchise with 200 locations, and was Vice President of Sales at Carter's Inc., where he managed over $350 million in annual sales. He began his career as a Consultant with Accenture, working internationally. He is also the author of Non-Food Franchising and a recognized thought leader in the franchise and investment space. Jon earned a BBA in Finance and an MBA from the University of Georgia and was named to UGA's “40 Under 40” list in 2014. He lives in the Atlanta area with his wife and three children and serves on the boards of Growing Leaders, Inc. and the Entrepreneur's Organization while mentoring through various nonprofits.   During the show we discussed: Why focus on non-food franchises Why non-food often beats food franchising Helping clients discover unexpected franchise options What it's like to work with FranBridge Consulting Finding the right franchise fit Typical franchise investment range Common funding options (SBA, retirement, etc.) Why franchises earn 1.5X higher exit multiples Balancing risk vs. return in franchising Owner-operator vs. semi-absentee models Support systems from franchise partners Common franchising misconceptions Traits of successful franchise owners Resources: https://franbridgeconsulting.com/  

Franchising doesn't have to mean fast food—discover a new path to business ownership with non-food franchises that promise steady growth and long-term success.   In this episode of Sharkpreneur, Seth Greene interviews John Ostenson, the founder of FranBridge Consulting and author of Non-Food Franchising, who shares his expert insights into the world of franchising beyond the fast food industry. With years of experience as a franchisee and consultant, John explains how he helps aspiring entrepreneurs find the right business opportunities, secure funding, and thrive in the franchising world. His mission is to connect people with business models that align with their goals and lifestyles, ensuring long-term success.   Key Takeaways: → Why non-food franchises are a smart business move. → The challenges of finding the right franchise fit. → The six-step framework for evaluating franchises. → The process of finding the perfect franchise opportunity. → Insights into emerging sectors in non-food franchising.   Jon Ostenson is the founder of FranBridge, a top 1% franchise consultant in the US, and a frequent contributor on franchising across various outlets and publications. Jon is a multi-brand franchisee himself, and along with his business partners, he has great operators leading these ventures. As a result, he can commit over 90% of his time to helping others achieve their dreams of freedom and wealth generation through business ownership.   Before FranBridge, Jon was the President of ShelfGenie, a national franchise system with 200 locations. Before his start in franchising with ShelfGenie, Jon spent 15 years in the corporate world, most recently serving as the Vice President of Sales for Carter's Inc., where he was responsible for over $350 million in annual sales. Jon began his career as a Consultant with Accenture, often working internationally on behalf of clients. Jon serves on the Board of the Entrepreneurs' Organization and is actively involved in supporting charitable organizations, including Growing Leaders and Hope International. Jon holds a Bachelor of Business Administration (BBA) and a Master of Business Administration (MBA) from the University of Georgia. He resides in Atlanta, where he and his wife, Jenny, have three children and are actively involved in the community.   Connect With Jon Ostenson: Website LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices

Franchising doesn't have to mean fast food—discover a new path to business ownership with non-food franchises that promise steady growth and long-term success.   In this episode of Sharkpreneur, Seth Greene interviews John Ostenson, the founder of FranBridge Consulting and author of Non-Food Franchising, who shares his expert insights into the world of franchising beyond the fast food industry. With years of experience as a franchisee and consultant, John explains how he helps aspiring entrepreneurs find the right business opportunities, secure funding, and thrive in the franchising world. His mission is to connect people with business models that align with their goals and lifestyles, ensuring long-term success.   Key Takeaways: → Why non-food franchises are a smart business move. → The challenges of finding the right franchise fit. → The six-step framework for evaluating franchises. → The process of finding the perfect franchise opportunity. → Insights into emerging sectors in non-food franchising.   Jon Ostenson is the founder of FranBridge, a top 1% franchise consultant in the US, and a frequent contributor on franchising across various outlets and publications. Jon is a multi-brand franchisee himself, and along with his business partners, he has great operators leading these ventures. As a result, he can commit over 90% of his time to helping others achieve their dreams of freedom and wealth generation through business ownership.   Before FranBridge, Jon was the President of ShelfGenie, a national franchise system with 200 locations. Before his start in franchising with ShelfGenie, Jon spent 15 years in the corporate world, most recently serving as the Vice President of Sales for Carter's Inc., where he was responsible for over $350 million in annual sales. Jon began his career as a Consultant with Accenture, often working internationally on behalf of clients. Jon serves on the Board of the Entrepreneurs' Organization and is actively involved in supporting charitable organizations, including Growing Leaders and Hope International. Jon holds a Bachelor of Business Administration (BBA) and a Master of Business Administration (MBA) from the University of Georgia. He resides in Atlanta, where he and his wife, Jenny, have three children and are actively involved in the community.   Connect With Jon Ostenson: Website LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Todd talks with franchise expert Jon Ostenson about what it takes to succeed in franchising. Jon shares how to get started, the trends shaping today's market, and why buying a franchise can sometimes be a smarter move than starting from scratch or purchasing an existing business. They also discuss how choosing the right industry often matters more than chasing a particular brand, and touch on ownership models—including semi-absentee options—that can fit different lifestyles. Whether you're an investor or aspiring business owner, this episode offers practical insights on using franchises as a powerful wealth-building tool. Favorite Book: Compound Effect By Darren Hardy and Non-Food Franchising: The Better Path to Business Ownership By Jon Ostenson 3 Pillars (5 F's) Faith, Family, Friends, Finances, Fitness, Franchising Jon Ostenson is a franchise consultant, investor, and author who specializes in non-food franchise opportunities. As CEO of FranBridge Consulting & Capital, he helps entrepreneurs and investors identify high-growth franchise models that fit their goals and lifestyles. A former franchise president and corporate executive, Jon brings real-world experience to guiding others on building wealth through franchising. He is also the author of Non-Food Franchising: The Better Path to Business Ownership. If you would like to connect with Jon Ostenson, visit https://franbridgeconsulting.com/ YouTube: www.youtube.com/c/PillarsOfWealthCreation Interested in coaching? Schedule a call with Todd at www.coachwithdex.com Listen to the audio version on your favorite podcast host: SoundCloud: https://soundcloud.com/user-650270376 Apple Podcasts: https://podcasts.apple.com/.../pillars-of.../id1296372835... Google Podcasts: https://podcasts.google.com/.../aHR0cHM6Ly9mZWVkcy5zb3VuZ... iHeart Radio: https://www.iheart.com/.../pillars-of-wealth-creation.../ CastBox: https://castbox.fm/.../Pillars-Of-Wealth-Creation... Spotify: https://open.spotify.com/show/0FmGSJe9fzSOhQiFROc2O0 Pandora: https://pandora.app.link/YUP21NxF3kb Amazon/Audible: https://music.amazon.com/.../f6cf3e11-3ffa-450b-ac8c...

Jon Ostenson is based in Atlanta, Georgia where he specializes in brokering business. On today's show we are talking about businesses the break the franchising stereotype. Many are complementary to real estate investments. To connect with Jon and to learn more, visit https://franbridgeconsulting.com/--------------**Real Estate Espresso Podcast:** Spotify: [The Real Estate Espresso Podcast](https://open.spotify.com/show/3GvtwRmTq4r3es8cbw8jW0?si=c75ea506a6694ef1)   iTunes: [The Real Estate Espresso Podcast](https://podcasts.apple.com/ca/podcast/the-real-estate-espresso-podcast/id1340482613)   Website: [www.victorjm.com](http://www.victorjm.com)   LinkedIn: [Victor Menasce](http://www.linkedin.com/in/vmenasce)   YouTube: [The Real Estate Espresso Podcast](http://www.youtube.com/@victorjmenasce6734)   Facebook: [www.facebook.com/realestateespresso](http://www.facebook.com/realestateespresso)   Email: [podcast@victorjm.com](mailto:podcast@victorjm.com)  **Y Street Capital:** Website: [www.ystreetcapital.com](http://www.ystreetcapital.com)   Facebook: [www.facebook.com/YStreetCapital](https://www.facebook.com/YStreetCapital)   Instagram: [@ystreetcapital](http://www.instagram.com/ystreetcapital)  

Brad and Lesley recap her conversation with franchise expert Jon Ostenson, unpacking how non-food franchising helps risk-averse entrepreneurs own a business without reinventing the wheel. They highlight funding paths, corporate support, and why following the playbook matters. You will hear practical ways to start while keeping your day job and how Jon's services are paid by franchisors, not you.If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast https://lesleylogan.co/podcast/. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co mailto:beit@lesleylogan.co. And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe https://lesleylogan.co/podcast/#follow-subscribe-free.In this episode you will learn about:When to treat Reformer footwork differently from leg press.How franchise ownership works even if you keep your day job.Why matching your strengths to the right franchise matters.Why matching your strengths to the right franchise matters.Common mistakes franchisees make when they don't follow the playbook.The mindset shifts around seeing $50K as possible, not impossible.Episode References/Links:Indivisible Movement - https://indivisible.orgBook: She Caused A Riot by Hannah Jewell - https://a.co/d/cGhs5UYP.O.T. Chicago 2025 - https://pilates.com/pilates-on-tour-chicagolandCambodia October 2025 Waitlist - https://crowsnestretreats.comWinter Tour Waitlist - https://opc.me/eventsSubmit your wins or questions - https://beitpod.com/questionsEp. 544 Matthew Lesko - https://beitpod.com/matthewleskoBook: Non-Food Franchising by Jon Ostenson - https://a.co/d/29XayrQ If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox. https://lovethepodcast.com/BITYSIDEALS! DEALS! DEALS! DEALS! https://onlinepilatesclasses.com/memberships/perks/#equipmentCheck out all our Preferred Vendors & Special Deals from Clair Sparrow, Sensate, Lyfefuel BeeKeeper's Naturals, Sauna Space, HigherDose, AG1 and ToeSox https://onlinepilatesclasses.com/memberships/perks/#equipmentBe in the know with all the workshops at OPC https://workshops.onlinepilatesclasses.com/lp-workshop-waitlistBe It Till You See It Podcast Survey https://pod.lesleylogan.co/be-it-podcasts-surveyBe a part of Lesley's Pilates Mentorship https://lesleylogan.co/elevate/FREE Ditching Busy Webinar https://ditchingbusy.com/Resources:Watch the Be It Till You See It podcast on YouTube! https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gLesley Logan website https://lesleylogan.co/Be It Till You See It Podcast https://lesleylogan.co/podcast/Online Pilates Classes by Lesley Logan https://onlinepilatesclasses.com/Online Pilates Classes by Lesley Logan on YouTube https://www.youtube.com/channel/UCjogqXLnfyhS5VlU4rdzlnQProfitable Pilates https://profitablepilates.com/about/Follow Us on Social Media:Instagram https://www.instagram.com/lesley.logan/The Be It Till You See It Podcast YouTube channel https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gFacebook https://www.facebook.com/llogan.pilatesLinkedIn https://www.linkedin.com/in/lesley-logan/The OPC YouTube Channel https://www.youtube.com/@OnlinePilatesClasses Episode Transcript:Brad Crowell 0:00  His services to you are free. How are they free, you ask, because he sees what you're trying to do. Then he goes to the franchise, the parent company, and he says, pay me, and I'll help these guys succeed doing your franchise. Pretty brilliant. I was like, wow, that's amazing.Lesley Logan 0:20  Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.Lesley Logan 0:59  Welcome back to the Be It Till You See It interview recap where my co-host in life, Brad, and I are going to dig into the supporting convo I had with Jon Ostenson in our last episode. If you haven't yet listened to that interview, feel free to pause this now, go back and listen to that one, and then come back and join us, or listen to this one, and then you can decide if you want to listen that one. I think it's great. Jon has a book. It's really wonderful. It's a very niche topic. It's a nerdy topic. It's one I wanted to have because I don't think entrepreneurs, I'm like, making your own idea is for everybody, but I do think everybody deserves to have the wealth and agency that they want to have in this world and make what they want to make. So I'm excited about it. Brad Crowell 1:30  Well, I thought I really liked, I really liked the conversation. I was very I mean, especially for me, because I am very entrepreneurial, but I appreciated the back and forth. So, yeah, I, I think that it was very revealing. Lesley Logan 1:51  Are you saying it was a great interview? Did I do a good job? Brad Crowell 1:51  I'm saying it was a great interview. Not only that, but I think the information that he's sharing is shocking. He's super smart dude, and I thought, I thought it was very revealing for someone who might be hoping, wishing they could own a business. This was very empowering, because it, it created hope I think. So, yeah, great. Lesley Logan 2:17  I well, you'll, you guys, stay tuned. You'll hear what we're talking about in a second. Today is September 11th, 2025 and it's Patriot Day, which gives us all time to reflect on the devastating terror attacks that took 3000 lives. We commemorate those who we lost, and give thanks to the brave responders who put their lives on the line. Take a moment today to consider what we stand for as a nation, how we can work together to make the world a better place for all. It's a hard day. Brad Crowell 2:39  Yeah, I mean.Lesley Logan 2:40  Especially with 20, with 25 years to reflect on what fucking lies we're told afterwards, and then how we treat the first responders and how fucking hard it was to get their medical bills paid because they're dying from cancer right now. Like.Brad Crowell 2:56  Yeah, it's like, it's like a story that keeps repeating itself where something devastating happens that is wrong and tragic. People die and then motherfuckers in office take advantage of the public's emotional state, and they use it to go do some wrong shit. Lesley Logan 3:18  Go, so seriously, go watch the movie Vice. I happen to be really lucky to be teaching Christian Bale's wife at the time that he was filming that. And so it was a really interesting time, because, like, he was becoming Dick Cheney, which, like, it is a, I mean, of course, he won an, I think he won a bunch of awards for that. And he literally thanked Satan for the inspiration. Brad Crowell 3:41  Yes, he did. Lesley Logan 3:37  And I remember, I remember my client. I remember my client was, my client was just like, I fucking told him not to do that, or something like that. And so anyways, but go watch it, because it, while it's not historical, it is pretty fucking accurate about like, how rich Cheney and these bitches got after doing what they did and using, using the heartbreak, and what people fought with patriotism to go make these fucking wars, and then we did a bunch of bullshit, and then we ruined places. And it just pisses me off, because. Brad Crowell 4:04  Over, over, lies. Lesley Logan 4:09  Lies and so. And also, if you don't believe in September 11th being what it was like, I don't know why you're here, but like, I, I just really.Brad Crowell 4:18  Well, it was, I mean, it was a terrorist attack, no question. But what we did after it, how the public was manipulated, to then go to war for 20 years after, based on literal lies, you know.Lesley Logan 4:30  Yeah, it's, I it's hard because, like, okay, reflecting on what we consider as a nation today, I think, as an I think the people running our nation today reflect something I would never want to be a patriot of.Brad Crowell 4:42  Yeah, and that that's, that's the thing that really frustrates me as a person who, when you read the definition of patriot, I want to be that. That is absolutely, I mean, I consider myself a patriot. But also there's this, there's this frustrating association with angry white men, usually, who don't give a shit about people. And there's so much fear of others associated with it. And there's this ego that's associated with it that.Lesley Logan 5:17  It's, it's so it's so fragile. What they're like, they're thinking is so they are. They're such fragile people. Because they're just like, they're the way that they think, that they're showing strength. And we're like, protesting, they're like, like, making sure that we see the middle finger, and like, just like, and it's like, I have never driven in my entire life, of driving past something, we're talking about this with the protest where I disagree. Brad Crowell 5:39  We used to live by protests all the time, where we lived in L.A., we're literally next to the federal building, so it was like, every weekend, forever.Lesley Logan 5:45  Every weekend, it was like, who's protesting today? And like, there were times I was like, oh, I wonder why. It made me get curious as to, like, what is going on here. It was very fascinating. And it was like, what the fuck like, but I never was like, here's my middle finger to you. It's like, just, you know, move along. Move right along. The fact that you have to make sure I see your face in your lifted stupid truck while you flip me off, it makes you and that makes you feel good. You're like, yeah, I did it to them. I did it like, we were in Idaho, and there was a big ass sign in this guy's house. I was walking by the lake, and it was like, make liberals cry again, and it's like, oh, you think I'm crying. I'm pissed off. Like the tears of the tears are of what we are losing, of course, but like, no, I'm pissed off. James Baldwin, I want to, I want to make sure everyone hears this quote, because I think it's really beautiful, and I think it's this is what being a patriot is. I love America more than any other country in the world, and exactly for this reason, I insist on the right to criticize her perpetually. And I think that, like, this country has so many shortcomings, and no country is perfect. Like, I was listening to Sophia Bush on a podcast recently, and she's like, like, I'm not gonna move because, like, I love this place. I'm gonna fight for her. And so, like, if you moved and whatever, like, I have no judgments for that, but if you're here, like, you have to fight, because we're losing rights. We're losing rights. And it really pisses me off, because in the time of my mother being an adult and married woman, she could not get a credit card until, like, the 80s, right? Like, like, I if you're listening to this and you're just like, la, la, la, I just want to hear about how to be till I see it. Ladies, you are going to lose your ability to have your own bank account. You're gonna lose your ability to have your own vote. And if you think it's not going to happen because, oh, it's not going to happen. It's they want it to happen. And the right people are in power. And I'm tired of being told that Project 2025 is bullshit. It is happening right now. Lesley Logan 5:46  They're more than 50% of the way through completing Project 2025.Lesley Logan 5:48  In the time we're recording this, seven months. Brad Crowell 7:40  Yeah, seven months. And, I mean, you know, if you go through and you actually read the things that are in that platform, they they do want to make single family voting, which is literally taking away the white the rights of women, because they would consider the man the head of the household. Lesley Logan 8:02  And if you think, oh, I'm not married yeah your brother get to vote for you. I don't have a brother, your uncle get to vote for you. Like they will find a man if and when this type of life existed, they would find someone in the government to become your vote. You don't get there's no getting out of this. You don't get one.Brad Crowell 8:17  Yeah, and, and, and the people in power are Tweeting about that stuff, literally right now, right like they're they're putting it out there. They're trying to normalize the idea so that when they go and try to do it, it doesn't seem like it's as big of a deal as it actually fucking is. Lesley Logan 8:32  So you know what I think patriotism is right now, babe, it is, find a protest. I know you're busy. I know you have fucked tons, going on. We are, too. Find one. Go for an hour. Go yell. Go meet friends. Go meet people who are different than you. It's, these protests people, some people are fighting for their their gay marriages to still exist. Some people are fighting further to not be war. Some people are fighting for God. Some people are fighting to like for the Epstein list. I don't care what gets you out there, but like you think that this, that what they're gonna do is not gonna affect your life, it is. It is. Brad Crowell 8:55  Yeah, go, go check out individual, indivisible.org, for a local, you know, event, or how you can get involved near you. So, you know, we're gonna move on, and we're gonna actually. Lesley Logan 9:11  Well, people like this, Brad, we've been told, hi, Vicky.Brad Crowell 9:14  I think it's so important y'all and and it's like this, I know that we this isn't a podcast about politics, but it is. Lesley Logan 9:22  But also, but also. Brad Crowell 9:23  Being it until you see it is a pod, it is about like politics, and it is a part of every single element of our life, even if you have the perfect life, quote, unquote, it's because of politics that you are able to live the way that you live. And what's happening right now is such fast, dramatic change in our countries. Like, historically, there's so much change happening so quickly there, that when we wake up, you know, in even six months from now, it's going to be like, there we are at the brink of things. Lesley Logan 9:53  I don't even know how we're going to make it to the midterms. That's my fear. That's my fear, and I put it out right now, but I will just say, even if you're like, less. I just want a homestead. I want to be like tradwife. The fact that you get to choose that is because of politics. So that is fine if that's what you want to choose to do. But do not think that everybody wants to do that and that that should be the choice for everybody. So I think that like that is why we have to get involved. And if you are a woman, you are political. Your existence in any room is political has been and if you really want to get fired up, go read the book, She Caused A Riot. Go look at history. Like fucking Socrates, his teacher was a woman. Did you know that? The reason you don't know that is because politics, they didn't want you to know that there was leaders in this world.Brad Crowell 10:39  Politics and religion. Lesley Logan 10:39  Fuck that. Anyways. Brad Crowell 10:39  Frustrating. Lesley Logan 10:39  I'm pissed off, but we're currently in the U.K. We're in the U.K. and then when we get home, well, we're home for a couple of weeks, and we gotta see my best friends and come visit, and then we're gonna go to Chicagoland for Pilates On Tour with Balanced Body. I'm doing the Joe's Gyms there. That's in Burr Ridge. If there's any spots left, you should snag one, because it's super, super fun, and we have a huge party coming with all of our agency eLevate OPC members, then we're gonna be in Cambodia. That's also in October. You can still join like you can join last minute. Guess what? Flight planes will sell a seat as long as there is one. So you can get the fuck out of town and retreat a little bit and be in a different world and get some empathy for what it's like to live in different places.Brad Crowell 11:21  Yeah, and experience a different culture and see that not everybody.Lesley Logan 11:24  If you are worried. Sorry, I cut you off. If you're worried about being an American in a different country, let me tell you, they see what's happening right now, and they are, in Cambodia, they are sad for us. They are scared for us. They know that they know where we're headed, and they're sad for us.Brad Crowell 11:25  Yeah, I was just gonna say with our experience recently about trying to cross borders and getting stuck and turned around and not being able to, it wasn't the it wasn't the attendees of the events that we were not able to attend who were angry with us. It was the border guard who was, you know, unfortunately, misinformed and, you know, and angry. And he's angry because the border guards of our country were turning away people for no reason. So he could just, that's the only power he had, was to turn away, you know, Americans for no reason. And we just kind of got caught up in that. So there's a lot of, there is a lot of frustration, but it's not from the people, right, in this country, it's like, you know? So, so I would say, you know, yeah, it did feel a little bit stressful to you know, as we were approaching, once we got there and started talking to them, it became clear that that there was just silly reasons being turned away but, but even in that, like the you know, the guy wasn't like, he wasn't an asshole about it. So, but I it was really frustrating. If you're worried about something like that, when you come to a place like Cambodia, you apply for your visa ahead of time. You will know before you arrive if they're going to turn you around, because you'll have the right paperwork.Lesley Logan 13:06  And also you're we're all going as tourists. The Canadian thing, we were going into work. Brad Crowell 13:11  That's true. Lesley Logan 13:11  And that was it, we'll have to do a whole episode on it, because it's a longer, longer conversation. That being said, you go to. Brad Crowell 13:18  But as a tourist, they want a tourist. They want that because. Lesley Logan 13:21  That's how they're that's literally how their country survives. Brad Crowell 13:24  Yep, it's how well, it's how the city that we're going to, that's how the economy there survives, from tourism. So, you know, and they are very aware of that, so. Lesley Logan 13:32  Yes, they want us there. They're so welcoming, they're so kind, and you can see what it's like to be living in a different part of this world. I think that's so important. I think one of the biggest reasons why people in this, in the U.S., are so fucking scared of people of a different color is because they've never, they've never gone and seen how they live. Yeah, you know, go get worldly. You will have more empathy, crowsnestretreats.com. After we leave Cambodia, we're going to be in Singapore. We're going to teach at a beautiful studio there, and then we're gonna see the Botanical Gardens. And then we're home. We're home for the whole month of November. Oh my God, no, Brad, I'm not going camping anywhere. We're home for the whole month of November. Brad Crowell 14:10  But my parents are coming. We're gonna go camp. Lesley Logan 14:12  No, we're, that is not why they're coming to visit us. Help make an, help you with the roof or something. And then October, we're gonna be on our winter tour. And if you want to make sure you hear about that first, go to opc.me/events, opc.me/events, because our people on our waitlist will get the access to the tickets first. And the winter tour does have cities that sell out in 24 hours. Okay, we have to get to our interview, but we do have an audience question. So Brad, go for it.Brad Crowell 14:37  Yes. Okay. DMK asks on Instagram, hey Lesley, my footwork question is this, what cue or cues do you like to use during footwork? I'm sorry, if footwork students, very confused. They made a mistake on the word here.Lesley Logan 14:42  What cues do you like to use, if during footwork, students are using it like a leg press? Brad Crowell 14:56  Oh, sorry. Okay. Lesley Logan 14:57  Yeah, thank you. Brad Crowell 14:59  Well, I just read that wrong. That's all.Lesley Logan 15:00  It's okay, it's all good. So.Brad Crowell 15:04  First off, we're clearly talking about. Lesley Logan 15:06  Footwork on the Reformer. Yeah. DMK, this, I hate cues.Brad Crowell 15:13  Well, hold on, let's explain what the problem is. What is the problem that she's experiencing with her class? Lesley Logan 15:17  The problem that she's probably seen is they're, they're, they're pushing out and in, like, it's a leg press machine, like, it's like a leg machine, and they're making it only a leg exercise versus a full body exercise, right? And then the other thing is that they're not using all the muscles of their legs, because they're just, like, shoving their knees straight. And they're probably pausing at the top, which is what you do on a leg press machine. And then kind of, hopefully, on a leg press machine, you're resisting. But a lot of people just kind of, like, close the the weights, or just like, kind of float in or ride the springs in. So here's the deal, DMK, my teacher, Jay Grimes, and the teachers I studied with him, talked a lot about how Joe didn't really correct during footwork. You use footwork to tell you what's kind of going on in the person's body. So I also happen to like three or four springs on for footwork. So some people think that, like heavy springs means they're gonna use it like a leg press machine, but ideally you want those heavy springs to warm the body up. Two lightest springs can actually affect someone's lower back, if they have a tight lower back, or they're not getting the connection, and the warm up for what's to come. So I do like three to four springs. That being said, what you can do for those people who want to make it a leg press machine, take all the springs off, go down to one light spring and see what happens. They're going to fly off. And you're like, yeah, you actually have to push into the foot bar the whole time, even as you come in. So I love a one spring, because it kind of helps teach the actual movement, and then load the springs up. If you take my fast workshop, I think you can get it on our OPC website. You'll see how I explain how to use especially with arches and heels to do that. The other thing I would say is ask them, if they are opening the front of the hips or opening the back of the knees. What is their intention? Meaning, the, when you focus on opening the knee joint, you're a leg press machine. When you focus on opening the front of the hips, you're making this move from your center. I am looking, I actually don't care people's knees go straight. I'm looking at, can they move their thigh away from their center and open the front of their hips and then pull that back in. So I'm kind of looking at that, but if they don't do those things, the footwork is just really telling me how they're actually moving. And I have to pick other exercises to assist. So other ways to help them understand that's not like press machine would be doing leg springs. Single leg springs, both leg springs, footwork on the Tower is gonna be really helpful, because that's a whole different plane. And so like, find different exercises that get your point across. Ask them what they're feeling and then take them back to the Reformer and say, find that feeling here.Lesley Logan 17:39  Great. Love it. That's the best cue you could do. Lesley Logan 17:50  There you go. Brad Crowell 17:50  I love it. Great question, DMK. Lesley Logan 17:52  Thanks, DMK. Brad Crowell 17:52  If you have a question, just text us. 310-905-5534, 310-905-5534 or you can actually send your question in through, beitpod.com/questions, beitpod.com/questions.Lesley Logan 18:07  That's where you can also send your wins in, too. I want your wins, people. Brad Crowell 18:14  We want your wins. Let's do it. All right. Stick around. We'll be right back. We're actually going to talk about Jon Ostenson next. Lesley Logan 18:20  Finally. Brad Crowell 18:22  All right, let's talk about Jon Ostenson. An expert in franchising and based out of Atlanta, Georgia, Jon Ostenson left his W2 job eight years ago, after years in the corporate world, to become president of Shelf Genie, a large franchise system where he says he fell in love with the franchise model, which he explained amazingly and in detail during the interview. So if you didn't get a chance to listen to that, I would, I would very much encourage you to go listen to it. It was super informative. He is, Jon, is now the founder of FranBridge Consulting and author of the bestselling book, Non-Food Franchising, which, Lesley, I know you read, I've seen it on our table out there. Jon helps clients find suitable franchise opportunities from over 600 different brands outside of the fast food industry. His mission is to guide individuals who want to own a business but may feel risk-averse or lack a, quote unquote, genius idea connecting with them with proven scalable franchise model, and here's the, models, and here's the crazy thing, this is where I was like, oh my God, this guy's brilliant, his services to you are free. How are they free, you ask, because he sees what you're trying to do then he goes to the franchise, the parent company, and he says, pay me, and I'll help these guys succeed doing your franchise. Yeah, pretty brilliant. I was like, wow, that's amazing. So.Lesley Logan 19:44  I love it. I love it so much because it's, like, it's completely risk-averse for you, like, and the reason I thought this, I really wanted to dig in with this guy, because I don't even understand how you get into a franchise, and. Brad Crowell 19:58  Well, it makes me want to get into franchises. Lesley Logan 20:00  I know. And we just met someone who's like, all he does is all these different franchises and and so I just like it because, like, first of all, we talked a lot about how you could, like, work and have a franchise. Like, it's like, there's like, there's all these different ways you can do it. So, anyways.Brad Crowell 20:16  Yeah, he said a lot of franchisors, the people on the franchise, still might have a day job, because. Lesley Logan 20:21  Yeah. Aren't they a franchisee? Brad Crowell 20:24  Oh, sorry, franchisee. You're, you're right. The franchisor is the parent company. The franchisee is the person who's, who's like, purchase one of the locations or whatever. So the franchisee as if you could still be working your normal life and have a franchise, obviously, then it's about the team that you put in place to make sure that they can run it without you having to be there. But, but this guy was talking about having franchises all over the country, so he's clearly not in them operating them. Lesley Logan 20:51  Yeah. But also. No. And so you can be an owner-operator. He has, he, like, his book has got a lot of this stuff in it, if you want to, like, dig in even more and then chat with him, but like, here's what I. Brad Crowell 20:51  And by the way, we're not just talking about Pilates franchises. Lesley Logan 21:02  No, he is, like, there's so many, there's some out there. And also, like, I personally, I personally don't want to grab someone else's Pilates franchises, because, the way I like to teach, I probably would want to make my own, but maybe I want to get one that's in the like, maybe that's like a red light sauna space or something that goes along with what I do, that's like in the thing that I am interested in, in life, like I'm already. Brad Crowell 21:23  Or salt path, float, float, yeah, floating, yeah.Lesley Logan 21:27  By the way, there is a float place that I'm sure, is a franchise in Nashville that I'm like, how the fuck do we get it out here in our neighborhood? Because I'm tired of driving 30 minutes to go fucking float, I'm pissed off by the time I get back. Anyways, we just need, I don't know, a few thousands of dollars, and then we can do it, babe. I think, here's where our next adventure is. Brad Crowell 21:45  (inaudible) crazy is you said that, like, a lot of people, will start a franchise with maybe, you know, $50,000 to $100,000 down, and the rest of it is actually from a an SBA loan, because the SBA and the banks believe in the franchise model so much that they are willing to effectively front the rest of the startup capital. And I was like, wow, I never thought about that. That's amazing. Because, and like, you know, $50,000 is still a shitload of money. I understand that. But it also isn't a million dollars, right? Lesley Logan 22:18  And also, like, anyone who wants to start to make legitimate money, you have to stop thinking that $50,000 is a lot of money, start thinking it's possible, that you can get it, that there's a way, because I remember thinking that, oh, my God, it's so much money. And let me tell you the long as you think 50,000 is so much money you're gonna have, it's gonna feel so far away when you start to think like, of course I still have to find $50,000 you, go listen to that podcast we have with the guy with the question marks, I forget his name, anyways, go and find it, but let's just talk about things I loved that he said. Okay, let me get into my notes. He said, you're in business for yourself, but not by yourself. And I love this, because so many of the people I meet, they're like, so lucky that you and Brad, like, are married and like, you work together. And our biggest response is, like, not everyone should do what we do. So if you want to be in business for yourself, but not by yourself, instead of working with your partner, why don't you get a partner? And it can be a franchise like, I think that's really cool.Brad Crowell 23:09  And different franchisors offer different support, and that's one of the conversations that that you could have with a person like Jon, where you might be like, hey, I am innately a marketer, but I'm terrible at operations, right? Then he, he might say, okay, well, this franchise, you know, whatever, they can help. Or, or conversely, I hate marketing. I'm really, that's not my jam. I need a franchise that will create the content for me that I can just use to put out there. So they're different, like, corporate offices will do different things for the business to support the franchisee and but, but, but as a as a layman, how am I supposed to know? But Jon gets to see hundreds of franchises. Lesley Logan 23:53  I think that's what's so cool. Is like, if you know your strengths, then you can talk to Jon and figure out, like, what are the different franchises that I'm interested in that are, like, in an area I want to be in, and then, okay, of those, which one matches my strengths and my weaknesses? Because you don't want to have something that's like, great at marketing and you're great at marketing, but like, has the systems are not there for the operations, like things like that, but also the franchiser does a lot for you. And remember, it's a proven business model, so like, it's already figured like, it's already thrown ideas at the wall, figured out what works, and then you just get to rinse and repeat that. And I really, I really like that for people who want to create their own schedule, create their own impact, be part of the community, but are risk-averse, you know? And by the way, I get it, we just.Lesley Logan 24:39  I'm risk-averse, too. Lesley Logan 24:39  Oh my god, you really are. Brad Crowell 24:41  But in a measurable way. But it's like, I wouldn't want to go, just go throw money away and hope, hope that something works. Imagine being able to follow a systematic approach where they figured out all the kinks in the business. Like, like the business that Lesley and I run that we've created, it has taken us a lot longer to get to where we are today. It's literally 10 years now, 10 years of running this business, yeah, 10 years of trying to figure things out, making mistakes, doing all this stuff, when with a franchise model, there are so many less mistakes to make, because hypothetically, they've already made the mistakes for you and figured it out and put together the playbook that you can simply follow the plan, the process, right? I really loved when he talked about business ownership is really hard. It takes a lot of work. And, yeah, that's that's very true, too. And he said, if it was easy, everyone would be a business owner, and what he what so, so, of all the pros that we've been talking about with a franchise model, it still does take a lot of work, and it's it takes focus and and the biggest thing he mentioned was the people who fail don't follow the plan, right? And Jon goes, calls up the franchise corporate office and goes, yo, what happened here? What's going on? And the franchisor said, you know, would say to Jon, well, look, we did everything we could to support this person, but they didn't listen. They just didn't fucking listen, you know. And that doesn't mean that, like, there won't still be challenges, because every single location is different, every market is different, every opportunity. And what I mean that, I mean different franchise model is different, you know. So it still will take work, but you don't have to do it alone, you know. And that that's amazing, you know. So, so anyway, he doesn't sugarcoat franchises but he said it's a lot easier and a lot more predictable. Lesley Logan 26:40  His book, actually, like, talks about, like, like, kind of like, if it's for you, you know, and this is where like, it, for us to follow the rules, right, with you, you have to know, okay, we're gonna do this thing with this company. We're gonna follow their rules, which means I'm gonna hire someone to go follow their rules, because I am unemployable, so I will probably fuck him up, but you have to know that about yourself, you know. Such a cool dude. He also was like, because I told him I have an idea, I still have an idea that I might want to, like happen and make, and franchise and he's like, just give me a call. Run it by me. And I'm like, amazing. I just love how generous people can be. Brad Crowell 27:18  Yeah, yeah. Well, stick around, we're going to talk about how generous Jon is with his Be It Action Items, in just a minute. Brad Crowell 27:25  All right, so finally, let's talk about those Be It Action Items. What bold, executable, intrinsic or targeted action items can we take away from your convo with Jon Ostenson? He said he really encourages people who are interested in franchising or the concept of franchising, to just simply explore, that there's no downside, there's no cost to learn about how it works, what it is, is it even plausible for me? Is this something that I could do while still doing my life? He said it's super free to work with them, which we already talked about at the very beginning of this convo here. FranBridge consulting, his company helps clients navigate and find top available opportunities among over 600 different non-food franchise brands and. Lesley Logan 28:08  We love that. I do not want to deal with food. Brad Crowell 28:10  Well, he's he's not, he's not opposed to food, but it also, apparently, just adds a whole lot more variables in there. Lesley Logan 28:16  I used to work at a coffee shop, and it was small business-owned, and I'm going to tell you right now, it is,.Brad Crowell 28:21  Well, that's different than a franchise, because a franchise is a system, so small business-owned might make things just complicated because they're making shit up.Lesley Logan 28:28  Food, food, there's, like, the things you have to do to prevent rats.Brad Crowell 28:32  Right, there's just a lot more variables when it comes to food. There's also a lot of more licensing and a lot more, like red tape with like, local state government stuff, you know. So anyway, he explained that what I already mentioned is that, how does he get paid? He gets paid by the franchise business, the corporate, right? He, you're not necessarily paying him directly. So, I mean, it seems like an absolute win-win.Lesley Logan 28:57  Just worth having the conversation like there's no, there's no harm in it, you know. Brad Crowell 29:00  Yeah. What about you? Lesley Logan 29:01  So I love that he said, activity breeds activity. Yes. It's like a body in motion, stays in motion. Yesterday, we just got into town, you know, at midnight on Friday night. I guess it's Saturday morning. Anyways, our friend, my she saw me at the gym, and she's like, you're like, the most consistent creature. And I'm like, I don't if I was to not be consistent, like, like, if I used travel as an excuse, I would never be consistent. So activity breeds activity. A body motion stays in motion. Explain, it's the idea he saw play out in his career and life, that whenever he gets off the sidelines he starts moving to Option A or B. That's that, then that's when option C comes out of left field. He says, good things happen when you're in motion. And it's so true. Like, it's so true. You know, even we got sidelined with the fucking Canada thing, we pivoted and kept going. And, like, because we did that, other things happened, that the dominoes kept going. And like, these other opportunities came around. And I think, like. Brad Crowell 29:53  Yeah, we met a whole studio we never would have met. Lesley Logan 29:55  We totally did. Could be a pop-up someday. But at any rate, like, you know, you, you'd be surprised what happens. Too often, we get we get sidelined, and we're like, I'm gonna sit over here. Keep going, take another step. And if you hear, as you hear in the podcast, it says action is the antidote to fear. So anyways, I'm Lesley Logan. Brad Crowell 30:16  And I'm Brad Crowell. Lesley Logan 30:17  Thank you so much for listening to our podcast. We love your reviews. Leave us more reviews. I want more reviews. It's my love language. And share this with a person who needs to hear it like you might have a friend in your life who is like, kind of stuck, kind of wondering what to do. Maybe this is what they need. So send them Jon's episode. Send them this episode. And until next time, Be It Till You See It. Brad Crowell 30:38  Bye for now. Lesley Logan 30:38  That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod. Brad Crowell 31:21  It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell.Lesley Logan 31:27  It is transcribed, produced and edited by the epic team at Disenyo.co.Brad Crowell 31:31  Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi.Lesley Logan 31:39  Special thanks to Melissa Solomon for creating our visuals.Brad Crowell 31:42  Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.Support this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this week's episode of Best Ever CRE Show, Amanda Cruise interviews Jon Ostenson. They dig into the real playbook for non-food franchises, from what makes home and property services so profitable to when you're just buying yourself a job versus building a manager-run business. Jon breaks down territory strategy, startup costs and funding options like SBA and ROBS, plus why national accounts, an aligned tech stack and franchisor support can 10x your speed to market compared with going solo. They also cover due-diligence “dating,” culture and hiring, exit multiples, and why food concepts often carry more risk than “unsexy” winners like dumpsters, asphalt and temporary walls. Jon OstensonCurrent role: Founder & CEO, FranBridge Consulting. Based in: Atlanta, Georgia. Say hi to them at: https://franbridgeconsulting.com/ | LinkedIn | YouTube This is a limited time offer, so head over to aspenfunds.us/bestever to download the investor deck—or grab their quick-start guide if you're brand new to oil and gas investing. Visit investwithsunrise.com to learn more about investment opportunities.  Get 50% Off Monarch Money, the all-in-one financial tool at www.monarchmoney.com with code BESTEVER Get a 4-week trial, free postage, and a digital scale at ⁠https://www.stamps.com/cre⁠. Thanks to Stamps.com for sponsoring the show! Join the Best Ever Community  The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It's free to join, but you must apply and meet the criteria.  Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at ⁠www.bestevercommunity.com⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Jon Ostenson is a top 1 percent Franchise Broker, Consultant, Investor, and Author of the book 'Non-Food Franchising'. Jon is CEO of FranBridge Consulting, an Inc 5000 company. draws on his experience as a former Inc. Franchise President and Multi-Brand Franchisee in serving his clients. Top 3 Value Bombs 1. Non-sexy is the new sexy. The best franchise opportunities aren't trendy, they're recession-resilient and rooted in everyday needs like home services, senior care, and wellness. 2. Franchising vs. buying a business. Many aspiring entrepreneurs spend years chasing existing businesses. Franchising can offer a faster, proven path with built-in support and less risk. 3. You don't need millions. Most franchise opportunities range from 150K – 400K and can be funded through SBA loans or retirement accounts, making business ownership accessible. Checkout their website, schedule a discovery call and download the book Non-Food Franchising for free - FranBridge Consulting Sponsor DeleteMe - Take control of your data and keep your private life private by signing up for DeleteMe. Get 20 percent off your DeleteMe plan when you go to JoinDeleteMe.com/eofire and use promo code EOFire at checkout.