Podcast appearances and mentions of lester brown

"We came here for science.  Why are we looking for gold?" Nude On The Moon (1961) directed by Doris Wishman and starring Marietta, William Mayer, Lester Brown and Pat Reilly. Next Time: The Marathon Man (1976)

On this episode of the Mongabay Newscast, journalist Dahr Jamail joins co-host Rachel Donald to discuss the ways many international conflicts are based on resource scarcity.   Notable as an unembedded reporter during the US-led Iraq invasion, Jamail expands on the human and ecological costs to these conflicts, the purported reasons behind them, how those justifications are covered in the media, and the continued stress these conflicts put on society.    "There was a saying a ways back by Lester Brown [who] said 'land is the new gold and water is the new oil.' And I think that that perspective is really kind of driving what we're seeing," Jamail says.   If you enjoy the Newscast, please visit www.patreon.com/mongabay to pledge a dollar or more to keep the show growing, Mongabay is a nonprofit media outlet and all support helps!   See all our latest news from nature's frontline at Mongabay's homepage, mongabay.com, or follow Mongabay on any of the social media platforms for updates.   Image credit: A U.S. Army soldier watching a burning oil well at the Rumaila oil field in Iraq in April 2003. Image by Arlo K. Abrahamson/DoD via Wikimedia Commons (Public domain).   --- Timecodes    (00:00) Introduction (01:57) From Alaska to Iraq (10:59) Resource scarcity and the geopolitics of war (29:31) New horizons and new tensions (35:09) Post-show discussion (50:05) Credits

‘The Wheel Community' podcast episode 42 is out now! My guest this week is my friend Lester Brown. During our talk Lester shared stories from his early years of riding trails in the James River Park system, his time as President of the VCU Mountain Bike club, how he got into racing and how he's progressed in the local racing scene, the founding of the ‘Yawn@Dawn' rides, and even a few stories about riding with his young son.

 Singer/songwrirer Bob Gibson was a very early arrival on the folk music scene in the late 1950s. In fact, Bob was already so well established by the time of the 1959 Newport Folk Festival that it was he who introduced the crowd to a then-unknown Joan Baez. His songs were recorded by everybody from Peter, Paul and Mary and Simon & Garfunkel to the Byrds and Bob Dylan. Perhaps Gibson's best-known song is “Abilene,” which he wrote with Lester Brown and John D. Loudermilk in the early 1960s. Bob always said he was inspired to write the song after watching cowboy star Randolph Scott's film “Abilene Town,” which was set in Abilene, Kansas, the railhead town at the end of the Chisholm Trail. The Flood's been doing some version of this tune for at least a decade now. Here's the 2021 rendition, with Randy rocking the vocal harmonies, supported by sweet solos from Veezy, Doug and Sam.

Results Coaching Model with Brian Lovegrove Brian Lovegrove has been on his journey of personal growth and professional development since the age of 17. Inspired by Tony Robbins, he has created not only a catalyst but a unique approach and process to helping others, like you, achieve their goals. He believes in providing & building upon the knowledge most coaches provide by practicing these lessons and building a HABIT! Using his "5 Keys of Success" in his coaching, he is a firm believer that if these keys are used, failure is all but eliminated. In this episode, we learn about all the tactics Brian uses and has honed over the years of being a coach and we did into a few of these methods during our conversation. As always, thanks so much for listening! Joe Brian Lovegrove Leadership Developer and Results Coach Website: https://brianlovegrovecoaching.com Facebook: https://www.facebook.com/brianslovegrove LinkedIn: https://www.linkedin.com/in/brianlovegrove/ Live Masterclass: https://www.becomeunstoppable.info 5 Keys to Success Podcast: https://5-keys-of-success.simplecast.com/ Unleash Your Fear eBook: https://www.unleashyourfear.com/freebook Email: lovegrove@lovegroveltd.com Podcast Music By: Andy Galore, Album: "Out and About", Song: "Chicken & Scotch" 2014 Andy's Links: http://andygalore.com/ https://www.facebook.com/andygalorebass If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. For show notes and past guests, please visit: https://joecostelloglobal.libsyn.com Subscribe, Rate & Review: I would love if you could subscribe to the podcast and leave an honest rating & review. This will encourage other people to listen and allow us to grow as a community. The bigger we get as a community, the bigger the impact we can have on the world. Sign up for Joe's email newsletter at: https://joecostelloglobal.com/#signup For transcripts of episodes, go to: https://joecostelloglobal.lybsyn.com Follow Joe: https://linktr.ee/joecostello Transcript Joe: Hi Brian, welcome to the podcast. I'm looking forward to having you on so many things I have to ask you, because you hit a core thing here with training, personal development courses, all of these things that I read about. And it's going to be interesting to find out your answers to these burning questions I asked. Brian: All right, Joe, I'm looking forward to it. Let's get rocking and rolling here. Joe: Awesome. OK, so you have to bear with me, because I literally do this with every single person on my podcast, is that I think it's important for my audience, who I believe is mostly entrepreneurs, whether they're currently doing their thing or they want to do their thing or they're struggling, doing their thing or whatever it might be. I think it's important for them to know the back story of the person that is on, because it's important to understand the development of where you came from and how you got to where you are today. And I think a lot of those things that you talk about actually people listening, going, oh, yeah, I've been there. I did that. I remember that. So I always leave this open to saying you can go back as far as you want, because if something in elementary school created who you are today, I want the audience to know about it so you can start wherever you want. Brian: Well, people ask me how I got introduced to personal development in the first place, and I actually go back to junior high. My dad was a commercial real estate broker and I grew up in Montana. And any time we would leave town, we would go on a long trip. And so he would pull out these tapes from work. And this was, of course, back before the iPods. The noise canceling headphones in that great, wonderful device that many of us grew up with, the Sony Walkman, Joe: Near Brian: Whatever Joe: And dear to my Brian: He Joe: Heart. Brian: Put into that. Yes. Yes. And so I got stuck listening to whatever was in the tape deck. And so I got introduced to guys like Earl Nightingale, Jim Roan and my favorite Zig Ziglar. And listening to those guys, Dennis Wailea, on and on and on and on, they taught me what it was to be an entrepreneur. And I remember Ziggs saying, treat every job as if you were the owner of the business and those HAQQ series that I listened to through junior high and high school shaped me in my choices in college. I actually got a degree in professional sales because of a I was originally going for a management degree my first year. My sister was two years ahead of me and she told me after my freshman year and says, you know what, Brian, you might want to consider changing majors because the people that I know that are graduating with management degrees are struggling to find jobs. And I went back and that that prompted me to ask a really good deep question at all. I don't know, 18. I asked myself, what career, what major, what level of information do I need to get while you're at college that would regardless of what happens to the industry, because I knew, you know, it's going to be out here in the marketplace for over 50 years. What degree do I need to go get that will? Regardless of what's going to happen, the ups and downs of the industry, whether we end up in another recession, we end up in another depression, that I would always have an opportunity to have a job if I wanted one. Brian: And that always brought me back to the sales aspect that Zig always mentioned, because, again, he did a lot of his sales around the Depression area and that that aspect of life where it's like how do you survive? How do you keep going in those areas? And it's really the salespeople that make the world go round. And so that's what led me to a sales degree. The other decision that I made when I was 17 was I got introduced to a guy named Tony Robbins and I bought his first tape series. Imagine a freshman in college spending probably a month of his earnings on a tape series. And I bought Tony's unlimited power. I still have the tapes are used today, actually gone and bought a second set because I wore out one of those tapes so that because I listened to it so much and I followed Tony ever since, I actually helped promote and put on his seminars for one of his franchises. And along the way, I've always been doing personal development, personal growth, and, you know, a lot I loved it. I just ate it up. But one of the big challenges that I ran into, I turned 40. Brian: It was like, why am I not far enough along? I've been doing this for 20 years. Why am I just here? Because at the time I was struggling to pay the bills. I was struggling to get by. My wife was working. We had two small kids. And I thought by the time I turned 40, I would have been much farther along by now. And so in this process, I realized it wasn't until much later that learning is not enough to make lasting change. I was actively learning. I was seeking the puzzle pieces, the pieces of information that was missing in my life. And I figured once I learned that then life would be easy and I'd be making all this money. But that never happened because I never did. The one thing that I learned all the way back in the beginning from XG is you have to do it until you get good enough at it, till it becomes your new normal. And only then, once you've applied and implement those strategies in your life, will they actually work for you. And you've got to do it long enough to get good enough at it and then continue to stick with it to where you can actually allow the compounding effect to, you know, you slowly creep and then you kind of turn that corner and it goes straight up. And it took me 50 years to hit that. Joe: So I'm going to go back real quick because I want to know what triggered you to buy that Tony Robbins course. You know, I know you were listening to this stuff in the car with your father on the Walkman or whatever else you were doing it. I mean, a kid at 17 doesn't do that. So what triggered it? Brian: Well, I had read the book, his book had come out and I had read the book and I really loved he had such a different style and he was talking about different things and he was talking about the things in the mind and he was talking about he and the different aspects there. And a lot of that was like, oh, my gosh, this stuff makes so much sense. And I was applying some of those strategies and I was seeing specific results. And I was like, and that's really what made me buy in. In fact, that's probably one of the few programs that I really started implementing strategy on. One of the big strategies you talked about was marketing Meeri, and it was one that I specifically used as I got into my initial first jobs and sales career. But I used on a consistent basis to help me actually get as far as long as I did. Joe: Ok, I'm still going to ask the question, because I'm not sure if you answered it yet. Why would a 17 year old buy the book like 17 year olds don't don't get into this stuff. So and I think it's important to figure out what triggered it for you. Brian: Well, again, I think it has to do with that was the next step, I the company that was putting those out was Nightingale Conant Joe: Yeah. Brian: And my dad would get those and I probably was home. I don't remember where I was when I got it. I might have gone home for Thanksgiving or Christmas. And I grabbed the magazine I love looking at because again, I've been doing this for a number of years now. And I was like, what? What's the new stuff they got? You know, Wayne Dyer was there and you know, you know who who are who's the new people? And there was this new one from this guy named Tony Robbins. And I don't know, I guess it just resonated with me. And I think it was seventy five bucks. And it was like and to be honest with you, I really can't say what prompted me to go. I want that. Joe: Mm hmm. Brian: But I think it was more of the sales pitch in the description of what it promised me. Joe: Got it. Brian: More than anything, that's what I would say it was based upon the results that were promised, based upon the description of the tape series. Joe: Ok, so you've been around that sort of thing for a long time, right? And if correct me if I'm wrong at any point, because I want to make sure this is super clear to the listeners, is that from what I get of what we're going to go still back, I still have other stuff to do, but I want to kind of set the stage of your expertise or what you believe is, is how you can help people. As you said, you can buy all the courses and attend all the conferences and do all of this stuff. You've said it here. You set it on your website. The enthusiasm kind of goes away when life gets in the way. Right. It's basically that simple. You come back from the high of of being at a conference or are listening to something and then life literally just gets in the way and you don't get the things done that you promised yourself that you would. So my understanding is that you are basically this coach that is going to keep you on track. Whether life gets in the way or not, you're basically going to be this person that is going to bring people along through all of this and keep them accountable to what they promise themselves that they would do and make sure that they do all of the things that are needed without shelving anything because life got in the way. Is that fair? Brian: Right, it is because, again, you know, Tony is great if you've ever been to one of his big events, you P.W. he he can talk nine thousand people into walking across twelve hundred degree recalls in a day. Joe: Yeah. Brian: By the end of day one, he's got you walking across Coles. But again, how do you can't maintain that energy and that excitement and the momentum of that event for weeks, months, years to get to where you want to go? And Tony has admitted that this is an area that he struggles with, is how do I get people to keep going? Joe: Mm hmm. Brian: Which is one of the reasons why he has his coaching program that you can go and pay tens of thousands of dollars to get a coach for a year, and it's one of the reasons why he actually created the pyramids, Madonna's training group, to train people like me to be coaches that help people implement his strategies. And that's really what it comes down to, is how do you take the strategies that, you know, you need to be doing and implement them? One of the biggest challenges in society today is we don't teach people discipline for the most part. There's a few places that that happens. But outside of that, it's not encouraged. In fact, it's almost especially in today's society, you're not responsible, you know, being responsible for yourself, being accountable. That goes out the window. And yet that's how you are going to be successful. That's how you're going to get to where you want to go. Unfortunately, society is teaching people to be cheap and to live in mediocrity. That is not how you're going to get to where you want to go, because I'm assuming that most people here are entrepreneurs. Joe: Mm Brian: They're Joe: Hmm. Brian: Entrepreneurs for a reason because they are sick and tired of working for somebody else's dreams. And so they want to pursue their own dreams or they think they can do it better. And so they're out there trying to do it on their own. But there's a myth that goes with that is the fact that they have to do it on their own, they have to try to figure it out all by themselves. And some of my best clients are the people that have gone to school to learn how to do what they want to do, a chiropractor or a massage therapist, the tradesperson, they know how to either pound nails Turner Ranch, adjust somebody's back, but they don't necessarily know how to do this thing called run a business. And so there's certain aspects that come into play because my my ideal market is that small business owner, entrepreneur and professional who's out there wanting to make a difference in their world, in their communities and their lives to make a bigger impact. But they're struggling to do that because they're trying to deal with all of the distractions and all the stuff that's coming at us. And it's like, how do I get a hold of that? How do I how do I focus on those things that truly matter that are going to move the needle for me and my business? And that's really where I come alongside them. Brian: And I say that specifically because I can't take the journey for you, but I'm happy to take the journey with you. And see, that's where the big challenge is, is a lot of people feel like they go to the seminar, which is, OK, here's how you go climb a mountain. Here's the equipment you're going to need and what happens to the trainer. They get all loaded up. They load them up and they say, go have fun. And they go walking down the path. And the river that they were told was a small creek is now this raging river, the bridge that they were supposed to be able to go across was washed out. And it's not like, what the heck am I supposed to do now? They weren't prepared for what they're going to experience or they didn't get enough information. That's one of the things that I always felt in the training classes and seminars I went to. I always felt like there was a piece of information missing. And there's only so much that somebody can teach you. You actually have to go experience it for yourself in order to develop those nuances that are really going to make a difference for you. Joe: Yeah, and I think that there are very, very, very few people in the world that can and you hit it on the head, the discipline that they will actually take, what they've learned, whether it's in a chorus, it's at a seminar or whatever, and actually implement it and be accountable to themselves. I think that's a really, really small pool of people. And so Brian: It is. Joe: Because the Olympics just happened, if we even made an analogy of like you went to class to become a gymnast and you said in a week long seminar to learn all of the different moves and tricks and flips and things, and then you just don't go and show up and start doing that. You have a coach that's watching you Brian: Right. Joe: And and helping you understand all of those things and the mechanics of it. So to me, that's what you're that's really where you help, is that you are there to, like I said earlier, to to to to push them, keep them on track, assist them with when they Brian: The. Joe: Hit roadblocks. You're by their side throughout the whole process. Right. Brian: Right, and I think so many times we have this misunderstanding because we've been taught that learning is going and sitting in class. And that's not necessarily true, but unfortunately, the self development industry has taken this model of let's bring them in, sit them down, overwhelm them with information, make them feel like they're drinking from a firehose so they feel like we've given them a tremendous amount of value and then send them on their way. And so the more people we can pack into that room, the better we make more money that way. Yeah, we actually end up doing a disservice to the customer, to the client, because at the end there is no support. And so how do you make sure somebody has what they need in order to actually achieve the results they want? And that is challenging along the way. And we've created several ways for people to do that because, again, money gets in the way. I mean, if you have enough money, you can find somebody that's going to come alongside and help you get to where you want to go. Joe: Mm hmm. Brian: But we actually started one hundred bucks a month. We've got programs where you can get that at least some help along the way to get you to where you want to go. And we grow from there. But it comes down to this process of how do we get you to take the actions you know you need to take? How do we get you to move forward consistently? And it's just like the example you used is great. The one that I love to use is the example of going to get into shape. You don't go to the gym for three days straight and be done. That doesn't cut Joe: It's. Brian: It. You know, usually you go once for a few hours and you're like, oh my God, you wake Joe: Yeah. Brian: Up the next day and you can't move. And so it's like, why would you expect you to be able to do that in the other areas of your life? Joe: Yeah, I go to the gym five days a week and I still am like, why don't I look better? So you're really in a great position to do this, because how many years did you spend in that whole seminar course kind of world? And I know you're still involved in some of it, but you helped run Brian: Well, Joe: Some Brian: I Joe: Of these. Brian: Yeah, I help promote Joe: Yep. Brian: To put them on the grand scheme of things, I didn't do that a lot. I was probably with them for maybe about a year before the franchise partnership broke up and therefore the franchise collapsed. But it was a great opportunity and I learned a lot going through that process. Back in starting in 2003, I joined Toastmasters and worked myself up over the number of years to become a semi-professional speaker when I wrote my first book and got kind of started in that. But I never really got traction and got that off the ground in this process. One of the things that happened was I shifted from Toastmasters into a leadership role in nonprofit organizations, specifically to the Boy Scouts. But one of the things I saw was because, again, I was focusing on the teaching aspect because I love watching that light bulb go off. But what I didn't realize was because I didn't see it in my life at the moment, at the time yet was that, again, teaching them was good. But coaching them is better because, again, it's about growth and it's part of my all the exercises and things I've done. I mean, I have done it easily. Quarter of a million dollars on personal development. I have bookcases and bookcases of books and tape series that are, you know, this is the pretty self I have, you know, boxes on wooden shelves and storage units full of books and stuff that I've consumed. And it's actually one of my coaching partners mentioned to me and from one of the coaching programs I was in, he says she said, Brian, you have a vault of ideas and strategies to help somebody to move forward. Brian: And so when they need it, you can provide it for them. And so really, it's about getting people to move. It's not about trying to teach you something new. It's about how can I get you to move forward and understanding how to motivate somebody to move. And he talks about the pleasure and pain principles. We move away from pain a lot easier than we do towards pleasure. But many times we only use pleasure as the incentive for us to do something. And a lot of times I'm working with some basic activities with somebody. One of the things that you can see it here in the video, if you're watching it, is my incredible results, 928 Challenge Journal, which is basically spending about 20 minutes each evening documenting what happened today, well, as planning tomorrow. And the first challenge that people come up with is doing it every day. So far, nobody has done ninety one days straight. There's a few that have come close. But on average, it takes people a good month to get into the habit of consistently writing in their journal. And so, again, it's about understanding what it takes to get people to move in the direction they have said they want to go and using those two buttons and pushing them at the right point to get things to to happen. And again, once we start getting that ball rolling and we start developing momentum, that's when it gets fun. Joe: So we are in the age of so many, like self education, know so many programs and classes and courses and all of this stuff on the Internet, right. You can find it everywhere. So and you might even admit to this yourself, because based on what you just said about having a shelf full of tapes and all of this stuff, what would you say to the there are people out there that are professional seminar attendees right there, their professional course. So, Brian: We call them seminar junkies. Joe: Ok, so Brian: Yeah, Joe: We Brian: I've been there. Joe: Ok, so this is good because you're coming from the understanding that Brian: Oh, yeah. Joe: One more seminar, a one more class or one more course is not going to make the difference. It's that you have to start implementing what you've already learned and actually admit to yourself that you haven't done the work or this is the work you need to do and actually come up with a plan. Right. It's just like we hear it a million times. It's just so hard for people to understand, myself included. I'm not I'm not preaching from a soapbox here that, you know, you have to have a roadmap. Right. Because if you wanted to get hop in your car today and drive somewhere, you need to know where you're going. Right. You would get lost. Brian: Yes. Joe: It's no different Brian: Yes. Joe: With our life. Right. So what would you say to those people that are listening to that do continue to just think that that next breakthrough is around the corner by buying yet another course are going to some sort of seminar or conference? Brian: Put down the Kool-Aid because you have drunk the Kool-Aid, Joe: Right. Brian: What they're actually doing is they're pursuing the feeling, the positive feelings they get when they go to the seminar. They're enjoying that high and over time that wears off and they want to change the way they feel. They get frustrated and they go, oh, I want to feel better. Their subconscious then says, OK, well, how do we make ourselves feel? How we do that? Let's go to another seminar. I talk about this in the master class. That is, we get stuck on this learning loop and we go and we learn some information. We get all excited and we go try it and we fail. And usually when we fail once or twice, we quit. It gets hard. It gets uncomfortable. And we don't like to stay there. We don't like we don't we want to don't want to go through that process of learning how to do it and do it long enough to get good enough at it that we actually get to the other side of. OK, I got this. You know, it's like learning to ride a bike. You're going to fall and the only way to get better is to have somebody let go in and you fall down. You got to go through that process. You've got to learn to you have to make the mistakes. You have to, quote, fail, because, again, it depends on how you define the word failure, because at the end of the day, we get to choose what things mean. My definition of failure is different than most people's. My definition of failure is you only fail when you quit or give up. Joe: Hmm, agreed. Brian: Or you don't even try. Joe: Yeah, so it's almost better that if someone had that itch, they should stop for a moment and say, OK, let's do this, let's just try something completely different that we've never done before. Let's actually hire a coach and spend the same amount of money that we would have spent on a course. But we have a coach with us by our side for however many months or a year or whatever, however long that is. That same amount of money could be spread out to have someone keep you accountable and help you to come up with a plan and stay on track and implement all the ideas. Right. Brian: Absolutely. Joe: It would be worth a try for anybody who's one of these. You could Digicom junkies to seminar junkies. Brian: Yeah, the seminar junkies, Joe: Yeah, Brian: Yes. Joe: Right. So it would be a change? Brian: What's Joe: Of course Brian: The Joe: It would Brian: Right Joe: Be. Brian: If what's your outcome? What do you want? Why are you going to that seminar? And there were several times where people said, well, what are you what do you expect from this? What do you want to learn from this? And people are sitting there throwing out answers. And I would be sitting in the background going, I really don't know. I don't I don't have an answer for that. Joe: Mm hmm. Brian: And that was kind of the clue is like, wait a minute, why am I here? Because I want to learn. That's not good enough. I want you to know I started getting specifics is I want to learn how to do such and such and such, and I want to be able to, you know, be successful at doing that. And, you know, whether that was real estate investing or personal development becoming a coach, a lot of those things was, OK, how do you do it? Because, again, we're learning about doing and we learn through doing much more powerfully. There's a difference between head understanding and gut level understanding. And so, first off, a coach, if you haven't had a coach before. I'll share a good story with you, because this is how I got introduced to coaching was I actually bought the up sell of a seminar program that actually included six monthly coaching sessions with one of the coaches that's kind of designed to help you do it. And my experience was I actually got more done in those six months than I had in the previous five years. I did more stuff. I made more progress. And as I went back and analyzed the even deeper, I did more the week before that phone call that I had the previous three weeks combined because I knew I was going to have to get on the phone with him. And again, we're leveraging fear and that pain to our advantage. That's one of the reasons why I wrote my last book on Leisure Fear. One of the strategies that I teach is how to make your friend and how you make sure your friend, as you turn fear around, it's pulling you forward instead of holding you back. Brian: And one of the ways that we do that, as we make it more painful to stay where you are than where you want to go and having to get on the phone call with me or on the Zoom call with me. And we sit in there and says, OK, Joe, you said last week you were going to accomplish these three things. How how far did you get on number one, how far did you get on number two? How far did you get on number three? Now, I don't beat you up if you don't get them done. What I'm doing is I'm wanting to get under neath it and understand the root cause of what's holding you back, because when I when we're able to do that, you see hole that was fear of criticism. That's what prevented me from making those sales calls. I needed to make up for the fear of rejection or whatever it was. And we talk about that. And then we because again, we get to choose what things mean. And so what does it mean to make a cold call? Most people hate cold calls. What if you could turn things around to where you loved cold calls? Because, again, you get to choose what things mean. You can love cold calls. And so, again, it's basically going in there and playing in the mind and shifting away the what the beliefs are, because that's what it comes down to it. That's what our life is all about, is how we feel and what we believe. And when we understand that we do everything in life to change the way we feel. It's really interesting on where things go from there. Joe: Yeah, and I think either I think I read something from your website, I believe, but something you said, I think that's where it was, but it was something about the moment we actually tell the world what it is that we want to do. We're accountable for it. Right then we everyone that that was in earshot of that or reads it somewhere on our website that we're now responsible to do it. And that's why so many people don't actually put that out there, because then they're like, oh, crap, I actually have to do that now. I said it. Brian: Right, Joe: I told Brian: Yeah. Joe: Everyone I was going to do this. Brian: But you're right, it comes down to we are afraid to put ourselves out there Joe: Mm hmm. Brian: Because we're afraid of being criticized now, we do have different types of people in our lives. We have people that I refer to as Krabs, and they're usually in your left hand. For those people who haven't heard the story, I'm sure you have. Is it if you put a crab in a five gallon bucket without a lid on it, it'll crawl out right Joe: Mm hmm. Brian: Easily. But if you put two crabs into that five gallon bucket without a lid, they won't crawl out. The more actually, the more crabs that are in there, the less likelihood that the crab is going to get away, because as that crab, they're programming mental instinct programming that we have within us is that to stay part of the group to follow the herd. Joe: Mm hmm. Brian: And if somebody is trying to climb out, they're going away. And so the rest of the group will pull them back down. And if he continues to do that time and time again, they will actually kill him. Joe: Oh, I didn't know that part of the story. Brian: Yes, well, the same thing is true with other people in our lives. We have people that are on the same level that we are or below us and we're wanting to grow. Now, that doesn't mean that they have negative intentions. They're actually doing it for a positive reason because, one, they don't want you to leave them, but they also don't want to see you get hurt. This is where our family comes in. Parents say, oh, you just sit still, Johnny, because you're not ready for that yet, or they don't want you to go pursue this thing that they perceive as scary, risky, and you're likely to get hurt. And so they're going to try to talk you out of going in, pursuing your great dream. But then there's other people that, again, they're just going to knock you down, they're going to pull you down. And if you've ever listened to Lester Brown, he talks about that and his family, he'd show up for Thanksgiving. And his brother goes, Hey, Les, how's that seminar speaking gig going? And it was almost I'm getting there. I'm getting there. I'm getting there. But we also have people that want to support us and help us. And so it's who are you going to listen to and who are you going to spend time with? And so but it's also important to be in that group of people. Brian: Your support people are in your right hand, your crabs are in your left hand. It's important to know who the person you're across the table with and who you're talking with on the phone. Is this person a crab or is this a supporter and then interact with them appropriately? Because if you're talking with a crab, you stay in the shallow end. You don't talk about your dreams. You talk about the weather, you talk about sports, you talk about whatever that is dull and boring at the time and not really enlightening to us, but allows us to maintain the relationship because there's times in our life when, yes, we can eliminate some of those crabs because other times they're related to us and we can't get rid of them. And so what do you do? So in part of it is, one, you reduce the amount of time, and then two, you understand who you're having the conversation with and understand they're coming to you with a positive intent. They're trying to keep you safe. They're trying to they want you to be happy and they want you to stay well and they don't want you to get hurt. But the same thing is true with our subconscious, which is why our biggest enemy is right up here Joe: Yep. Brian: Is the robot that runs the show 80 to 90 percent of the time. And that's where I spend a lot of time, is helping people reprogram the robot, their subconscious, because unfortunately, it was a program with a lot of crappy code and trying to reprogram it is not as easy as copy, delete and then copy and paste. It's not that easy. It's like the biggest, ugliest ball of spaghetti you've ever seen and trying to figure out where that thing goes. And it's a mess. It's just a mess in there. And but we do have the ability to go in there and change it. And the more we actively pursue that and focus on that and pursue growth, the faster we can get to where we want to go. Joe: So we're going to talk about the services you offer, but you touched upon something that in a previous episode that I had put out, I got a lot of comments about it. And so I want to talk about it as it relates to you personally. And then we can talk about how you use it with your clients. But you spoke about journaling. And the more and more I hear, either I have guest on or I hear people talk about it, the more and more I feel like it's almost got the same benefits as when people talk about meditating, how you can quiet the mind. It was all this fufu stuff many years ago and now it's becoming more the norm. Right? It's something that you need that quiet time. So tell me more about what you think journaling does for people and the importance of journaling Brian: Ok, well, Joe: And Brian: Actually. Joe: Whether or not you actually do it nightly or daily or I'd be Brian: Yes, Joe: Interested to know. Brian: Yes, the the if you can see it there, it says, a life worth living as a life worth recording. And so, Tony, he's inspired me to consistently journal. I have journals from my first in fact, in my latest move, I was going through a lot of them. And I came across the journal that I had right after college. And I was actually really interested to go back and see the progress of my first sales job that I bombed out. I lasted like three months. My experience was the story I was telling myself was different than the story that I was reading. And so, one, it's a great way to document your journey in life. But the way that I teach people to journal No. One is it leverages the power of evaluated experience because you stop and think about it. You probably have heard that experience is the best teacher. Yes and no, because unless we learn the lessons from that experience, then it was pointless. If we keep repeating the same mistakes over and over again, we keep doing the same thing and expect different results. We're not learning. We're not growing. And so journaling is a great way for you to document your journey, but also to stop and evaluate what happened today. What did I get done? Because many times we get to the end of the week, we get to the end of the month. Man, I feel like I didn't get anything done. And you can go back to the daily journal process and go, oh, yeah, well, I did that and I did that and I did that and I did that. Brian: But it also allows you to say, OK, what am I actually getting done? And is what I'm getting done, moving me in the direction I want to go? Because, again, we've talked about the journey that we're on. We have a goal we want to achieve. And in order to get there, we like you said, we have to have a plan. Many people don't put together the plan. In fact, many go study programs. And I listen to rarely was there any planning process involved. And so I actually stepped somebody through this. Exactly. And the incredible results on what they challenge is Ugo's. We set our big yearly goal and we break that down into what are we going to accomplish in the next ninety one days and then we break that down. This is OK. What's going to be month one? What's going to be month two? What's going to be month three? And then we break that down. OK, what's going to be week one of month one. What's going to be in week two. Week three, week four. Because again, the only way to get to complete the ninety one day journey is to each day make forward progress. And how do you make sure you're making forward progress if you never look at the map and compare your results, what you're getting to see if you're moving in the right direction. Brian: It's like a airplane taking off from New York to L.A. without a GPS system, without a method for them to course. Correct. You know, there's a reason why there's a compass in the airplane. There's a reason why there's a GPS in there that's consistently every moment checking in and saying, am I on track? Am I on track and making those little minor adjustments along the way? Because if you actually look at a slight wiggle from L.A. to New York, because there's turbulence up there, there's wind currents up there, lots of different things depending on which way you're flying. Are you flying with the jet stream or against the jet stream? All of these things are impacting that flight. The same thing is true in our life. How do we make sure we are on target? And journalese is one of the ways to do that. But we also encourage people. The way that the journal is set up is to do that evaluation experience where you document what you got done, you documents your lessons along the way, and you also document the changes that you want to make, the adjustments that are going to make tomorrow a better day. How can I be better tomorrow? And then you plan tomorrow. One of the biggest challenges we have is making sure we get the right stuff done. How do you make sure you make time to get those important but not urgent activities into your schedule? Because if you do not intentionally plan them and schedule them into your calendar, rarely, very rarely are they going to actually happen, which means you're never going to really make the progress you want to make, because stop and think about it, your goals require a lot of time and energy doing those things that are important but not urgent, which is another reason why having the accountability is a big factor in that. Brian: It's like, OK, it's it's not urgent, but oh, my coach is going to be asking about it. What do we just do? We created the needed urgency. Give you a perfect example. I had one of my clients. She wanted to raise her rates and so she'd been talking about it for months. And so we were working on the programming in her head so that she felt like she was worthy of that price increase, putting it off and putting it off. And this is OK, put and says, OK, what's the plan? And so we specifically detailed walk through the plan. OK, I need to put a sign up on the door and I need to send out a notification of my. People and I got an email and, you know, here's an opportunity for people to come in and sign up for a plan where they can lock in the current pricing. And I says, OK, when I come see you next week, I want to see the sign on the door. When you think you put the sign on the door right after that call, Joe: Ten minutes Brian: 15 Joe: Before Brian: Minutes Joe: You showed Brian: Before Joe: Up. Brian: I 15 minutes before I walked in the door. Exactly. And it wouldn't have happened if I had not pushed her to make that commitment. As a mom, what are we going to do? Are we just going to keep going down this road? Because that's one of things that we do, is we look at it, says, OK, what happens if you don't change? If you keep doing the same thing you're doing today over and over again, you're going to get the same results. Are you happy with that? Are you satisfied with it? If you're not, then what are you going to do differently tomorrow? That's going to change. The trajectory that you're going internally is a big piece of that is to help make sure that you are documenting your journey and you're evaluating the experiences that you're getting and making sure that they're taking you in the direction you want to go and if it's not making those adjustments along the way. Joe: Is the majority of the time it happens is at night, just before you go to bed sort of thing. Brian: One of the things that we designed the system to be very flexible. There's actually a place for people to write in their schedule and there's no numbers on it because I've got clients. It's wake up at five o'clock in the morning and then there's guys like me who don't start their day until seven, but I'm usually up till midnight. So, again, it just comes down to fitting it into your system. And that's actually one of the things we do within the group coaching calls is we're saying, how do I take this system that Brian has created and apply it to my life? How does this fit into my life? And we teach people how to do that. And I've got one client who does restoration work. So he's very much like a firefighter. The phone rings and it's like the alarm bell going off. He's got to go fix somebody's problem. So how does he schedule his day? And so we came up with a system on how to use the system because what happens if the alarm doesn't go off? What are you going to do? So we had a plan, a system and a Plan B system Joe: Mm Brian: For Joe: Hmm. Brian: It. We recommend the Evening Times for a couple of reasons. Number one, when you're planning tomorrow, you don't have to remember it. Actually, you get a better night's sleep. Joe: I get it off your brain. Brian: Right, and so your brain, is it trying to remember all the things you've got to do tomorrow? We also encourage now I have some people completed at their end of their workday. So at four thirty, when they go home at 5:00, I've got one woman who does it at three thirty before she go pick up her kid at school at 4:00 and she's basically document what did I get done? And she's also there's still some things potentially that she's going to do because we incorporate not just your business, but your life in the journal. And so it's like, OK, what am I going to be doing for all 16 hours? And I'm awake and relax and let go because so many times we struggle with constantly running. And there's a reason why there's a pad of paper and a pen on my bedside is because there's a lot of times I wake up in this ideas and I got to sit there and I get to write it down because I will not remember when I wake up in the morning. And so it just comes down. We try to get the system to fit the person, not the person to fit the system Joe: Mm hmm. Brian: Like so many of them do. But at the end of the day, it comes down to what works for you. We recommend in the evening because of the benefits there. There are some people that do it first thing in the morning. If that's the case, as long as you're doing the system, great. Joe: I just hear about it all the time, and I said I was going to start it after the last episode, that someone who was heavily into it, I even publicly said, all right, I got to start doing it and I still haven't done it. Brian: Well, let's have a conversation about that, Joe, because, again, at the end of the day, it's what is it going to take to get you to move? Joe: Yeah. Brian: And that's actually something that because, again, I've got numerous stories that I can tell you about people that because one of the one of the most common mistakes that people make when they're doing the journal is the fact that they only do it Monday through Friday. They don't do it Saturday, Sunday, because, again, like the woman who does it at the end of the workday, my question to them is, OK, that's good. But what are you going to do, come on Saturday, Sunday when you're not going to the office? What are you going to do then? And so we create a plan on how and then we got to you got to figure out how to make it work. And so I actually challenged several of the people to do it, says, OK, if you don't in. The other thing is, is not getting the journal done. The night before it was OK. If you don't do the journal the night before, you have to spend two minutes on a cold shower in the morning. I don't know about you, but yes, they talk about cold showers being this great, wonderful thing. But I don't want that in the morning. No, thank you. And so, again, we move away from paying much better than the the perceived pleasure. OK, and so it's creating the pain. So it was like, OK, you don't do the journal, not before you're going to take a cold shower or I mean, really what I would do is I give them a choice. I says you can either a take the cold shower or B, you have to text me that says I didn't do my journal last night. Which one do you think people chose? And I said, OK, those are your two choices. You have to choose the greater pain. Which one do you think they chose as the greater pain? Joe: I would think having the texture would be more of the pain. Brian: Yes, Joe: Yeah. Brian: Because that is admitting Joe: Yeah, Brian: That they failed, Joe: Yeah. Brian: Which just goes to show you the level of programming we have around failure. And so, again, it's using fear and pain to move you in the direction you want to go. Joe: All right, a lot to unpack there. So we only have a little bit of time left and I want to honor your time. So let's do this first. Let's talk about I have for services written down that you offer. And you might have added one. You might have taken one away. But I have your one on one coaching. I have the ninety one day challenge. I have the mastermind and then I have your weekly accountability coaching. And so can you just briefly give us an explanation of those. And if I missed one at it and if you're not doing one of them, take it away. Brian: Ok, well, as a coach, I need I don't know where you are, so I don't know which service to offer you or which one is the right fit for you, Joe: Mm hmm. Brian: You or your listener. And so I really start with what I refer to as a discovery session where we sit down and talk about where you are and where you want to go. And then based upon that conversation, we determine how to best help you. Now, where do people usually start? But most people start with the incredible results, starting with their challenge, because it is the one skill that helps people take the action they know they need to be taking that will help them reach their goals. And they see tremendous immediate results, positive results and benefits from participating in the program. And it's one that it's only one hundred and ninety seven dollars if somebody wanted to participate in it. But you got to come through me and do that discovery session in order to determine whether or not that's the good right fit for you. The other thing that is like rocket boosters on the on any one day challenge is the weekly accountability coaching calls and the incredible results. And what a challenge. We do a group coaching call where we are sitting down and we are we're talking how to help use the system, how to get the system to work and fit into your life, and how to help you consistently take action on it. But we also help you with your plan on accomplishing your ninety one day goal. So if your goal is to get 50 new clients, this is OK. What are you doing this week that's going to make you more clients? And we're talking about those different activities in those different ideas and strategies. Brian: So the problem is, is there's anywhere from five to 15 people on that call, depending on how many people are actually in the group at one time. And so it comes down to how do you get enough of my time to where we can truly focus on that programming piece that we've talked about, which is such a big, ugly mess that gets in the way all the time. That is where that one on one time comes in to, where we actually spend 30 minutes specifically talking. We it's a very specifically designed program, says, OK, here's what I'm going to do. Here's what I got done. Here's what I learned. And here's the changes I'm going to make so we can review that in eight to ten minutes pretty quickly. And then we spend the next twenty minutes digging into what got in the way. What's the challenge and struggle you're dealing with right now? That's either the bitch that you're in, the roadblock you're facing, or what's holding you back from moving forward. And that right there is tremendously powerful and makes the ninety one day challenge much more successful. And people who are participating in both their results that they get in and I know they challenge is heads and shoulders above the people that are just in the program by itself. Joe: Yep, and I have to ask this, because I'm sure if I was listening to this, it would be driving me nuts the entire time. It's like, why ninety one days? It's not 60, 30, 90, 120. Brian: It's seven times 13 is 91, seven days for 13 weeks. Joe: Steamworks got it. Brian: So because, again, one quarter is three months, which is four point three weeks, and so it's to get a full 13 weeks is ninety one days. Joe: Perfect. So we covered that and the Brian: Ok, Joe: Weekly accountability and then Brian: Right. Joe: The one on one coaching is. Brian: The one on one coaching I refer to I refer to as my general coaching, and that's where somebody is really wanting to grow and make changes. And a lot of times people will start off there. And again, they're wanting to do a lot of growth and unpacking and deal with the programming issues that are going on. And they're wanting to make some significant changes. Those are one hour sessions and those are usually each week as well where we're digging in and we're trying to figure out again, we're making some serious shifts in there. And then a lot of times it's like, OK, we got them straightened out and we got them on a path. We've created the plan. We've got the momentum going now and it's starting to move forward. And a lot of those people will roll into the accountability coaching so that they have the regular check ins that are getting done what they want to get done, but they don't need to necessarily. OK, let's dive in deep in there and start digging around. Those are wonderful sections. I love doing them, but they take a lot of energy on both myself as well as the person because we're going deep. Know, one of the things that you probably have learned by now listen to this is I don't like to play in the shallow end. I like to dive deep and I like to go under the covers. And if people aren't, that's the other thing is if you've got to be comfortable in playing in the deep end and there's a lot of times when my role as a coach is not to tell somebody what to do, I almost never do that because who's an expert on Joe and Joe's business, Joe is right. So my role is to ask you the questions that is going to help you come up with the answers and solutions to the problems that you're faced with that external perspective and to help you come up with the solution that is within yourself and that the mastermind is more Joe: That's Brian: At the upper Joe: Ok. Brian: Level Joe: Ok. Brian: And that right now is closed. So people are not available into that. And usually what happens is we start people off in the 90s when they challenge and there's those people are rolling up into that mastermind as they complete the 91 day challenge. Joe: Scott. Brian: But we start people off with where they are and what they can afford of what they need to do. And so we have programs that start, like I said, at one hundred dollars a month, up to twenty five to five thousand dollars a month, depending upon which program you're involved with. And there are other things that I do. I have mentioned Tony Robbins, but I have not mentioned John Maxwell, most certified coach, trainer and speaker of the John Maxwell team, which means for those people who are not familiar with John Maxwell, he's a world renowned leadership expert. And that was one of the big challenges that I saw was there was a lack of quality leadership in our world today. And because my target market is that small business owner, entrepreneur and professional, they have never really had much experience with leadership training. But again, I'm not a leadership trainer. I'm a leadership developer. And so we have leadership programs using John's world class material that over a period of 90 days, we teach you the strategies and you practice them for ninety one days so that you develop those skill sets along the way. And so, again, it depends upon where you are and what you need and what tool is necessary to help you fix the problem that you're up against. Because again, I use Stephen Covey, I use Joe Mitali. I will pick from anybody I need to and I will claim that everything that I share didn't originate with me. Brian: I'm standing on the shoulders of the giants that went before me as far as you know, all the way back to the Greeks, Aristotle and and some of those, because they had it first. They they mentioned it. And again, everybody since then is really just repackaging it from there. And if somebody wants to do a DIY version of it, pick a great book. Napoleon Hill's was probably the the godfather of personal development or at least modern person development with they can grow rich. And one of my mentors actually went and read the book and studied it over and over and over again. You probably have heard the suggestion that you should go read a book a week or so, go read 50 bucks a year. Right. I challenge you. That's not the right strategy if you're wanting to grow. It's a great way to learn information. But if you're wanting to make changes in your life. Yeah, one great book and read it 50 times, study it, do the exercises at the end of the chapter, implement the strategies. Another great one is Stephen Covey's Seven Habits of Highly Effective People. That that book still to date. That's one book I try to read at least once a year. And I'm usually listening to it because I'm taking advantage of the windshield time that I have. And it seems like there's always something more in there. Brian: That book is so deep and there's so many different levels that you can get into it as you grow. There's another level. There's another level. There's another level, which is how I spend a lot of my time. Yes, I have three different coaches and I'm constantly consuming more and more material. But there are there's about ten different books that I try to spend time reading consistently because they're the road maps, they're the foundational skills. And it's going to take for me to get to where I want to go. And it's only through consistently coming back to it. You don't become a master blackbelt by learning how to do the form and doing it perfectly. One time I believe it was Berklee that said, I don't fear the man that knows ten thousand ticks. I fear the man that is practiced one kick ten thousand times in the story that got you the story and the rest of the story was the example of that was he says will show me. And and basically what it was is because that person had practice that kicks so well. It doesn't matter if even if you know it's coming, you can't block it, you can't stop it. He has mastered how to do it regardless of what you do to counteract that. The only way to not get kicked is to not get into the fight. Joe: So. We're over a little bit, we have a few more minutes. Brian: Oh, yeah, I'm good. Joe: Ok, cool. So I want to ask you about because you mentioned since we're on the subject of books and you mentioned Joe Vitale and you were you are part of a book called The Abundance Factor. Brian: Yep. Joe: Can you tell me a little bit about that and how that came about and. Brian: Well, I was on the short list as Joe was looking to write his next compilation book, and I had been following him, been a fan of him, read a number of his books. I still practice one of one of the big things that sticks for me from Joe is the story of Hopital Pono. If you have not read the book Zero Factor, I highly recommend it. It's a very fascinating book. The mantra that that book teaches is something that actually helps me go to sleep at night because my brain has a hard time shutting down. And by saying that for phrase mantra helps my it's kind of a signal to my brain to stop thinking and go from into my head and into my body. And so it's really helpful there. And so I was on the short list of authors that Joe asked to help participate in that book. It's called The Abundance Factor. I knew the group of people that were pulling together. And so my chapter is called The Unpleasant Truth, because, again, there's a lot of people out there teaching because we're talking about the mindset of abundance, which is something that a lot of people struggle with. But it's hard for people to actually do it and practice it consistently. And that's really what my chapter was about. It was about taking the actions that the book is encouraging you to take. And so that's what my chapter is in that book. April of the year that it came out, we did hit the Amazon bestseller list with that book at the time. And it's been a great book. And I use it more of a as a calling card and as an introduction to myself when I'm meeting new people. Joe: And then you mentioned earlier about a book that you wrote that I did not actually see in my notes. So can you tell me about that? Right. Was Brian: Ok, Joe: There. Brian: I've written three books. Joe: Ok. Brian: The first book is called Ready, Set Succeed, which is a self published book. Again, it was another compilation with a series of different authors. And I've got several boxes of those still today that, again, I use them as is handouts. And it's, again, about taking action because again, that's what I saw people struggle with and implementation because again, at the end of the day, it's ready, set, succeed, go. You've got to get moving. And so we were all writing the chapter based upon that. It was a self published book. The only way that you can get that is to go through me to get that I'm aware of. And I actually did have a client come to me through that book for one of the other offers. They got it. They called me up and that chapter resonated with them. And it was an opportunity for me to help them out. Then we wrote The Abundance Factor, and then after that we wrote a book called Unleash Your Fear. And that book is available right now. You can go to unleash your fear dot com and get a copy of that. Right now, at this point in time, it is about a 40 page e-book. You can get a copy were actually read it to you for in about an hour. Brian: But that's one of our projects for the rest of this year, is to work on rewriting that book and expanding it to where it's around a hundred pages and we turn it into a physical book and using that as a methodology to share that message. Because as we've gone back and we've we've shared that message, we teach in a very powerful concept in that book about the relationship that people have with fear, because right now most people have a lousy relationship with fear. But fear is just a tool that's used by our subconscious. And our subconscious causes us problems because it's designed not to make us happy. It's not designed to make us successful. It's designed to make us survive. Problem is, when we do go out there, when we want to grow, when we want to succeed and we want more, it sees that as not surviving. That's risky. There's pain out there if we pursue those things. So how do we how do we change that? How do we work on that? That's what I've understood from the people that have read the book, that a lot of people enjoyed it and you can actually still get it for free for a little bit longer. Brian: We're in the process of getting that changed. You can go to unleash your fear Dotcom and get a copy of that book there. And once we get the expanded version, we will still be using that. You are all along the way. And so in this process, we've got a lot of great tools that are available to you. And we've talked about a lot. Joe, you're actually one of the longer podcasts that I've gone on and we've talked about a lot of different things. But one thing we haven't talked about is one of the foundations that I used for my coaching, which I refer to as the Five Keys of Success. And that's actually a podcast that I do called the Five Keys of Success podcast. And you can go out there to wherever you get your podcasts and Google five Keys successor Brian Lovegrove, and you'll be able to find it. And I talk about those five keys, because at the end of the day, because, again, I've been doing personal development for decades now. And so I boiled down all of that stuff to what is the true fundamental foundational skills and tools you need. And I came up with those five keys. You want to know what those five keys Joe: I Brian: Are? Joe: Do, I have actually you were not going to get off this podcast without talking about it, so I have them here. I still have other stuff. That's why I like that. Yes. So please, I totally want to these this is like one of the things that really triggered it. When I wanted to have you on as a guest, I'm like, man, I want to know what those are. Brian: Well, the five keys of success, the first key is clarity, and I refer to it as get clear because without clarity, you're lost, you're wandering around in a fog. If you don't have a destination, you're never going to be able to get there. And if you don't know where you are, how do you know how you're going to go from where you are to where you want to go? And we talked about the plan. If you are not clear on the plan on how to achieve your goal, you're not going to get there now. But there's some also challenges with that piece because, again, a lot of people may not necessarily know how to get to that point, but do you know how to get started? Because that's the key. Do you know what the next step is? How many people get bogged down with steps? Nine hundred and eighty seven through steps. Twelve hundred and eighty four. Well, what steps do you want? I'm on step five. What step six. I don't know. Focus on step six, seven, eight, nine. OK, focus on what's in front of you and these other steps you will figure out by the time you get to that point. The second key is commitment because without commitment we cave in to the fear. We don't have the motivation, the energy and the power to keep going when things get. And the analogy that I love to use is the story about Cortez. When he landed in The New World, he burned his boats. His men woke up the next morning and they went in. He addresses many gentlemen. There is no way home that we do not create for ourselves. And so his small band took on and conquered much larger nations and groups of people in South America because they were committed to making it happen because it was either do or die. Joe: I'm a big fan of burning the boats, by the way. Brian: Absolutely, that's one of the podcasts that we did, is, OK, how do you burn the boats? Joe: Yeah. Brian: And we kind of walk through that exercise and that's that can be a whole coaching process. My story around that was I used to weigh two hundred and sixty pounds and I went on a diet and I lost thirty five pounds in the first month and a half. It was a radical diet. And one of the things that I did on the back deck in the fire pit is I burn my fat jeans and I actually have a picture of you. It's it's at night. You can all you can really see the flames. You can barely make out the jeans as part of the picture. But I vividly remember that process. And I promised myself I would never buy that size pair of clothes ever again. Now, have I been able to keep off all the weight that I lost? No. But when my pants get tight, that option is not there. Joe: Yeah. Brian: It's like, OK, we got to do something, we got to turn this around because we are not buying a bigger sized pair of pants. And so, again, that's where that burning the boats actually comes in, which leads us to step three, which is get crankin or get busy taking action. Money talks about taking massive action. And, you know, how many times have I you know, I've tried everything. Really? How many times have you tried? What have you tried? A hundred things.

This episode of Breaking the Fever features a podcast takeover by Nithya Iyer - a Preventable Surprises Research Fellow investigating existential risks and systemic change. Over the course of three episodes, the takeover focuses on the AFTERMATH, starting from a fictional aftermath of systemic and ideological collapse to interview thinkers acting at the apex of present and future technologies, mainstream and alternative philosophies, factual and fictional realities, asking: where do we go from here?This episode features global disaster relief expert and blockchain entrepreneur Vinay Gupta. We discuss the context of our current environmental predicaments, the grave risks humankind faces, and the types of futures that are possible if we dismantle false notions of green economies.The podcast refers to Lester Brown's Plan B, which you can find here: http://www.earth-policy.org/books/pb4 and Jamais Cascio's (https://www.iftf.org/jamaiscascio/) work on geoengineering. You can read more about Vinay Gupta's work here: https://www.forbes.com/sites/rahulsingireddy/2017/10/18/vinay-gupta-on-why-ethereum-is-the-future/and here: https://mattereum.com/team/

This episode of Breaking the Fever features a podcast takeover by Nithya Iyer - a Preventable Surprises Research Fellow investigating existential risks and systemic change. Over the course of three episodes, the takeover focuses on the AFTERMATH, starting from a fictional aftermath of systemic and ideological collapse to interview thinkers acting at the apex of present and future technologies, mainstream and alternative philosophies, factual and fictional realities, asking: where do we go from here?This episode features global disaster relief expert and blockchain entrepreneur Vinay Gupta. We discuss the context of our current environmental predicaments, the grave risks humankind faces, and the types of futures that are possible if we dismantle false notions of green economies.The podcast refers to Lester Brown's Plan B, which you can find here: http://www.earth-policy.org/books/pb4 and Jamais Cascio's (https://www.iftf.org/jamaiscascio/) work on geoengineering. You can read more about Vinay Gupta's work here: https://www.forbes.com/sites/rahulsingireddy/2017/10/18/vinay-gupta-on-why-ethereum-is-the-future/and here: https://mattereum.com/team/

Bill Gates, Moon Vault, Lester Brown, a look back at 1988, and two YouTubers to view. Bill Gates                 {00:43-04:44} Social Media Stars{04:55-06:10 @ProperlySocial    {06:11-6:21} 1988                          {06:22-13:38} Earthday                 {13:35-14:33}                   Moon Vault            {14:41-16:30} Lester Brown         {16:39-19:08} Support this podcastSupport this podcast at — https://redcircle.com/a-breath-of-fresh-earth/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Bill Gates, Moon Vault, Lester Brown, a look back at 1988, and two YouTubers to view. Bill Gates                 {00:43-04:44} Social Media Stars{04:55-06:10 @ProperlySocial    {06:11-6:21} 1988                          {06:22-13:38} Earthday                 {13:35-14:33}                   Moon Vault            {14:41-16:30} Lester Brown         {16:39-19:08} Support this podcast

02-25-2020 TOPICS/NOTES: 1. Feb. 27: Miami, Florida (DAZN)Title fight: Canelo Alvarez vs. Avni Yildirim, 12 rounds, for Alvarez's WBC and WBA super middleweight titlesTitle fight: Julio Cesar Martinez vs. McWilliams Arroyo, 12 rounds, for Martinez's WBC flyweight titleZhilei Zhang vs. Jerry Forrest, 10 rounds, heavyweightsDiego Pacheco vs. Rodolfo Gomez Jr., 8 rounds, super middleweightsAlexis Espino vs. Ashton Sykes, 6 rounds, super middleweightsMarc Castro vs. Raul Corona, 4 rounds, junior lightweightsAaron Aponte vs. Harry Gigliotti, 4 rounds, junior welterweightsKeyshawn Davis vs. Lester Brown, 4 rounds, lightweights 2. Triller wins purse bid ($6.02M) for Teofimo Lopez Vs George Kambosos, beating out offers from Eddie Hearn ($3.51M) and Top Rank ($2.32M). 3. Feb. 27: Los Angeles (Fox)Anthony Dirrell vs. Kyrone Davis, 12 rounds, super middleweightsJesus Alejandro Ramos vs. Jesus Emilio Bojorquez, 10 rounds, welterweightsLeon Lawson III vs. Ramal Amanov, 8 rounds, junior middleweightsJose Valenzuela vs. Clay Burns, 8 rounds, lightweightsVito Mielnicki Jr. vs. Noe Alejandro Lopez, 8 rounds, welterweightsArnold Alejandro vs. Jeremy Abram, 6 rounds, junior lightweightsRomuel Cruz vs. Luis Javier Valdes, 6 rounds, junior featherweightsAnthony Cuba vs. Diego Elizondo, 4 rounds, lightweights 4. Feb. 27: Auckland, New Zealand (DAZN)Joseph Parker vs. Junior Fa, 12 rounds, heavyweightsAlrie Meleisea vs. Lani Daniels, 8 rounds, heavyweightsNikolas Charalampous vs. Panuve Helu, 6 rounds, cruiserweightsHemi Ahio vs. Julius Lloyd-Long, 6 rounds, heavyweightsDavid Nyika vs. Jesse Maio, 4 rounds, cuiserweightsJerome Pampellone vs. Antz Amouta, 4 rounds, light heavyweightsRichie Hadlow vs. Obedi Maguchi, 4 rounds, junior welterweightsJohn Parker vs. Egelani Taito, 4 rounds, light heavyweightsPhil Telea vs. Niro Iuta, 3 rounds, super heavyweightsQuick Hits: ⁃ Herring-Frampton rescheduled for April 3rd in Dubai ⁃Join this channel to get access to perks:https://www.youtube.com/channel/UCcKT39KR_e3ZliHe4cyC06A/joinOne Free Month of Dazn On TBV http://bit.ly/ThaBoxingVoicexDAZNhttps://www.patreon.com/ThaboxingvoiceBUY THA BOXING VOICE T-SHIRT HERE http://thaboxingvoice.com/storePLEASE SUPPORT!!! SUBSCRIBE, SHARE & LIKEPlease check out our Facebook page and hit the like button. https://www.facebook.com/Thaboxingvoiceradio GOOGLE PLUS https://plus.google.com/107960664507143008932/posts?tab=XXiWeb Sitehttp://thaboxingvoice.com/Radio show: http://www.blogtalkradio.com/thaboxingvoiceradioTwitter: @Thaboxingvoicehttps://twitter.com/thaboxingvoiceAudio only Podcast subscribe herehttps://itun.es/us/oY7JJ.c#Canelo #AvniYildirim #TeofimoLopez

In March of 2017, Sidewalk Labs, a sister company of Google, was chosen by Waterfront Toronto to develop Toronto's Port Lands. Waterfront Toronto is an organization administering projects along Toronto's Waterfront; it is made up of a partnership between 3 levels of government; The City of Toronto, The Province of Ontario and the Federal Government. The deal was meant to develop the eastern waterfront property known as Quayside, which is the largest area of undeveloped waterfront property in a major North American City. On April 16th 2019 CCLA along with co-applicant Lester Brown commenced proceedings against Waterfront Toronto; seeking a reset of the Quayside Project. CCLA argued that Waterfront Toronto never had the authority to turn a Toronto neighbourhood into a data surveillance testbed nor to make policy regarding the collection, ownership, management or control of residents data. The Quayside project would permit the commoditization of personal data and let Sidewalk Labs do non-consensual mass surveillance. This is a violation of Canadian's personal and collective privacy rights under the Charter of Rights and Freedom. CCLA argued The Quayside project was in violation of 3 sections of the Charter.In this episode of Justice Vs., we speak to Dr. Brenda McPhail, CCLA's Privacy, Surveillance and Technology Program Director,  Dr. Ben Green author of The Smart Enough City: Putting Technology in its Place to Reclaim Our Urban Future and Assistant Professor in the Gerald R. Ford School of Public Policy at the University of Michigan, as well as community member and advocate Lester Brown about the case CCLA brought against Waterfront Toronto.Host: Maria RioA big thanks to the Justice Vs. Volunteer Team:Writing and Research Team: Natalie Sequeira, Kate Tutu, Jeremy Zhang, Luke Ryan, Imran Dhanani, Rachael Dyal, Rachael Bridge, Leo Ghiran, Stella Racca, Sae Furukawa. Managed by Shyloe Fagan and Kelsey MikiAudio Team: Paul Berry, Ren Bangert and Sam Séguin. Managed by Farid PestehMarketing Team: Arlet Vazquez, Irene Lee, Hope Arpa Chow and Lauren Sapic. Managed by Soaad Q. HossainSubscribe and share! Learn more about CCLA here: https://ccla.org/

Lester Brown found a love for hitting the mountain bike trails with his friends, and he took that love to the next level. Throughout the past decade he's been competing in races and heading up local cycling clubs in Richmond, Virginia. Obviously, mountain biking takes a lot of practice and a fair amount of skill, and with Lester's dedication and focus he soon was competing on the national cycling and biking stage. He's talking to Matt about how he went from riding his bike around campus, to hitting the trails with friends, to finding his tribe of fellow collegiate cyclists, and to eventually competing in high-profile races with some of the country’s top cycling athletes. Affiliate links follow:You’ve gotta check out the KindleUnimited program on Amazon. Unlimited reading. Unlimited listening. We’re talking any device you might own like an ipad, iPhone, or a Kindle reader. You can get Millions of books, magazines and audiobooks to keep you engaged during this stay-home quarantine time during coronavirus. Sign up using this link and you’ll get 2 months completely free. 2 months of unlimited reading or listening content! Unlimited!Interested in mountain biking? Choose from beginner to advanced mountain bikes.Shop all of Amazon's top rated productsThe Caught By Happy podcast is powered by Rring Media. Join the Rring Media Network and let's make good stuff together.Thanks for listening and leaving a rating or review.Music in this episode by Verified Picasso, Konrad OldMoney, and DJ WilliamsSupport the show (https://www.caughtbyhappy.com/donate)

Mitchell's guest this evening is founder of The Worldwatch Institute and the Earth Policy Institute, world-renowned environmental scientist and author Lester Brown.  Lester's most recent book Countdown: The World is Running Out of Water is the subject of today's interview.  The situation's seriousness is known only to a few but needs to be known to everyone.. The Washington Post calls Lester Brown “one of the world's most influential thinkers.” The Telegraph of Calcutta refers to him as “the guru of the environmental movement.” In 1986, the Library of Congress requested his personal papers noting that his writings “have already strongly affected thinking about problems of world population and resources.” Brown started his career as a farmer, growing tomatoes in southern New Jersey with his younger brother during high school and college. Shortly after earning a degree in agricultural science from Rutgers University in 1955, he spent six months living in rural India where he became intimately familiar with the food/population issue. In 1959 Brown joined the U.S. Department of Agriculture's Foreign Agricultural Service as an international analyst. On June 30, 2015, at the age of 81, he stepped down from the Earth Policy Institute and closed the Institute.  In July, 2014, Lester Brown was a guest of Mitchell's on the Progressive Film Hour, focusing on the film Plan B. Go to: http://abetterworld.tv/lester-brown-film-plan-b. Mitchell Rabin is the Founder, President and CEO of A Better World Foundation & Media, He has been a consultant to business leaders and CEOs of green and health-oriented start-ups over the past  25 years. He is an impassioned environmentalist and social entrepreneur using media & business as agents for change. www.abetterworld.tvwww.mitchellrabin.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/abwmitchellrabin/support

Welcome to the Extinction Rebellion Podcast! In this first episode, Jessica Townsend and Marijn Van de Geer from Extinction Rebellion (XR) will be answering the kind of questions new rebels ask when they first join XR. Some useful links to documents, articles, videos and people we refer to throughout this episode: -The Intergovernmental Panel on Climate Change https://www.ipcc.ch/ - How to get to zero net carbon emissions: . Victory Plan by Ezra Silk (co-founder and Policy Director, The Climate Mobilization) https://www.theclimatemobilization.org/victory-plan/ . The concept of climate mobilization in mainstream political conversation (Bill McKibben) . Other climate mobilization plans: Paul Gilding, Lester Brown and Michael Hoexter - The XR structure . Quick overview of the changes XR UK has undergone since its inception by one of the founders: https://www.youtube.com/watch?v=aDwRLKioIvE - Examples of civil disobedience: . Gandhi's defiance of British colonial rule laws (started March 1930) . The children in 1963 in Birmingham, Alabama, USA . The suffragette movement - The science on climate breakdown and mass biodiversity loss: . The International Union for Conservation of Nature’s (IUCN) Red List of Threatened Species https://www.iucnredlist.org/ . Recount: It’s Time to ‘Do the Math’ Again (David Spratt, 2015) and . Climate Reality Check: After Paris, Counting the Cost (David Spratt, 2016) . Naomi Klein 'This Changes everything' (2015) . 'Global warming will happen faster than we think' Yangyang Xu, Veerabhadran Ramanathan and David G. Victor https://www.nature.com/articles/d41586-018-07586-5 . 'Two degree is prescription for disaster (former NASA scientist James Hansen) https://blogs.scientificamerican.com/observations/two-degree-global-warming-limit-is-called-a-prescription-for-disaster/ . '1.5C warming limit means fossil fuel phase out by 2030' (climate researcher Glenn Peters) https://www.climatechangenews.com/2015/12/07/scientists-1-5c-warming-limit-means-fossil-fuel-phase-out-by-2030/ . Kevin Anderson, Tyndall Centre for Climate Change Research University of Manchester, has written numerous articles which we quote from a lot, check them out here: https://tyndall.ac.uk/people/kevin-anderson . Dr. Katherine D. Marvel - NASA Goddard Institute for Space Studies: https://pubs.giss.nasa.gov/authors/kmarvel.html Producer - Dave Anderson Sound Editor - Dave Stitch Research - Jessica Townsend & Marijn van de Geer

Mitchell's guest this evening is founder of The Worldwatch Institute and the Earth Policy Institute, world-renowned environmental scientist and author Lester Brown. Purchase Lester Brown's Books here. The Washington Post calls Lester Brown “one of the world's most influential thinkers.” The Telegraph of Calcutta refers to him as “the guru of the environmental movement.” In 1986, the Library of Congress requested his personal papers noting that his writings “have already strongly affected thinking about problems of world population and resources.” Brown has authored or coauthored 54 books. One of the world's most widely published authors, his books have appeared in some 40 languages. Among his earlier books are Man, Land and Food, World Without Borders, and Building a Sustainable Society. His 1995 book Who Will Feed China? challenged the official view of China's food prospect, spawning hundreds of conferences and seminars. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/abwmitchellrabin/support

Mitchell's guest this evening is founder of The Worldwatch Institute and the Earth Policy Institute, world-renowned environmental scientist and author Lester Brown. Purchase Lester Brown's Books here. The Washington Post calls Lester Brown “one of the world's most influential thinkers.” The Telegraph of Calcutta refers to him as “the guru of the environmental movement.” In 1986, the Library of Congress requested his personal papers noting that his writings “have already strongly affected thinking about problems of world population and resources.” Brown has authored or coauthored 54 books. One of the world's most widely published authors, his books have appeared in some 40 languages. Among his earlier books are Man, Land and Food, World Without Borders, and Building a Sustainable Society. His 1995 book Who Will Feed China? challenged the official view of China's food prospect, spawning hundreds of conferences and seminars. He is the recipient of many prizes and awards, including 25 honorary degrees, a MacArthur Fellowship, the 1987 United Nations' Environment Prize, the 1989 World Wide Fund for Nature Gold Medal, and the 1994 Blue Planet Prize for his “exceptional contributions to solving global environmental problems.” In 2012, he was inducted into the Earth Hall of Fame Kyoto. On June 30, 2015, at the age of 81, he stepped down from the Earth Policy Institute and closed the Institute.  In July, 2014, Lester Brown was a guest of Mitchell's on the Progressive Film Hour, focusing on the film Plan B. Go to: http://abetterworld.tv/lester-brown-film-plan-b. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/abwmitchellrabin/support

Guest Lester Brown, President, Earth Policy Institute, speaks with Diane Horn about his book, “The Great Transition: Shifting from Fossil Fuels to Solar and Wind Energy”, co-authored by Janet Larsen, J. Matthew Roney and Emily E. Adams.

Donate to The Permaculture Podcast Online: via PayPal Venmo: @permaculturepodcast This episode is the keynote address from Lester Brown delivered at CHABACON 2014, held on October 11th, in Bridgeton, NJ. The keynote begins with Dr. Michael Edelstein, Director of the Institute for Environmental Studies at Ramapo College of New Jersey. Dr. Edelstein provides an introduction with Mr. Brown's biography and background and how Lester came to do what he's doing. Then Mr. Brown takes the stage to discuss the state of agriculture in the world and provides three policies that can address these issues. We then end with a series of audience questions. Thank You I would like to thank Flavia Alaya and Fr. David Rivera for their invitation to cover this event. I'd also like to thank Mr. James Boner and his A/V Club students at Bridgeton High School, Andrea, Angel, and Reggi, for the connection to the sound booth equipment and allowing me to share the space with them for the day. Thanks also to all the listeners who contribute to the show who make recordings like this possible via their one-time donations or ongoing monthly subscriptions. Find out how at www.thepermaculturepodcast.com/support. Contact: The Permaculture Podcast

Cuando sufrimos o se nos llenan los ojos de lagrimas por las heridas del pasado, eso es un aviso que aspiramos un futuro pobre. El dolor del pasado llama más nuestra atención, que la emoción del futuro. PELIGRO. Es importante que establezcamos metas GRANDES, INMENSAS… locas y descabelladas para el mundo. Tan grandes, que de solo pensar en ellas se nos llenen los ojos de lagrimas..pero esta vez de la emoción de saber que podemos ser DIEZ veces más de lo que somos. Todos tenemos la capacidad de visualizar y materializar un futuro... bueno o malo. Enfoquémonos pues en lo maravilloso que nuestros días postreros pueden llegar a ser. Si aspiramos a 1000 y solo llegamos a 500... Es mejor a no hacer ABSOLUTAMENTE nada. Establecer metas pequeñas, conservadoras y que tengan sentido es el ASESINATO de nuestra vida…NO TENGO DUDA DE ESO. Lester Brown nos dijo que aspiremos y disparemos hacia las ESTRELLAS... SIEMPRE! Lo peor que puede pasar es que terminemos aterrizando en la LUNA.

Donate to The Permaculture Podcast Online: via PayPal Venmo: @permaculturepodcast My guest for this episode is Brad Ward, an Agriculture Technical Consultant at ECHO, a faith based development program. Brad also is a trained permaculture practitioner, receiving his permaculture design certificate from Andrew Millison and Marisha Auerbach in 2012 through the online program at Oregon State University. Brad came to my attention on a recommendation by Eric Toensmeier, originally as a possible guest for the Faith and Earth Care series, but in setting up the interview with Brad, he and I spoke quite extensively about development aid and how permaculture can be used to ask better questions. In turn that allows us to reform our efforts to meet people where they are at. That forms the basis of our conversation. Along the way we also touch on the personal struggles and transformation that comes from wanting to aid others in a meaningful way. As with the conversation with Rachel Kaplan, there is a lot of internal work to bring change out into the world. Whether you have an interest in international development or not, quite a bit of this conversation applies equally to our internal landscape, as well as the business of permaculture. Asking the right questions, and stepping out of our normal frame of reference, changes the quality of our practices. Listen to this interview with Brad and let me know what you think, and how I might assist you on your path. Two other things that stand out from this conversation were Brad's reference to Pandora's Box, and the artificial busyness of life. One of the things I've been thinking about lately is that myth of Pandora's Box and how there was something left in the box after all the evils of the world were released, Elpis, the spirit of hope. Though hope wasn't released, I don't see that as a negative side of the story, but that we each carry hope, Elpis, inside of us. I know I do with me every day. I am an optimistic person and see the future as bright and abundant, but that we have to take the path seriously and work towards it. Myself, people like Brad, each and every one of you who listens to the show, we are all part of that abundant future. I'm here to use my hope to help you on your path. We can do it. The other piece, is the artificial busyness of life. Something Brad Lancaster asked me to do a show on was how I live a full life with so many things going on, and roles filled. A big part of that is overcoming the distractions. I let go of the mindless brain-numbing entertainment that Brad mentioned. I disconnected from advertisements. It took a lot of work, and there are still times I catch myself consuming media, but when I do notice what I'm doing I put it down and move to something of meaning. With that I continue to use permaculture to design the way I live my life so that I live with intent. Nearly everything I do is a conscious choice. With that comes an acceptance of what matters and what needs to get done or can be left for later. There's something beautiful about spending an evening with my children and being completely present in their lives. To ask a friend how they are doing, and creating a space where I'm not trying to fill the space until I can speak again, but to listen and really hear what they have to say. You're life becomes your own and, as Mark Lakeman spoke to, you inhabit your own story. That's the big picture idea of what it's like to let go of that artificial busyness. I'll put together something that goes through my process of getting to this point so you have something more practical to use in your own life. The world is beautiful and abundant. Let us be stewards of a bountiful future by taking care of Earth, our selves, and each other. From here next week's interview is with Ethan Roland, of Appleseed Permaculture, to discuss the Eight Forms of Capital and Regenerative Enterprise. The following week, on October 22nd, is the third and final piece with Mark Shepard on Restoration Agriculture. The Show is On The Road The show is on the road so that I can go report on events of interest to the growing movements to build a better world, and to continue to spread the word of this wonderful system of design we call Permaculture. Next up I'll be going to CHABA-Con, in Bridgeton, New Jersey, on October 11th, 2014 where Lester Brown, of the Earth Policy Institute will be the keynote speaker for a day of lectures, discussions, and tours on how to transform the world we live in. The last of the currently planned trips is to Roanoke, Virginia, from October 20th-22nd, interviewing farmers and local permaculture practitioners. I am also delivering a presentation, “Permaculture: Creating a Better World by Design” on 630PM on October 21st, 2014, at the Roanoke Natural Food Co-Op at Grandin Village. If you're in the area I'd love to see you there or at any of the other events I'll be attending. More on those as they are scheduled. Support If you value this show and the work of the podcast in spreading the word of permaculture to the world, lend your assistance in supporting these projects. Share links posted to the Facebook page, facebook.com/thepermaculturepodcast, with your friends or followers. Retweet messages sent from @permaculturecst. Leave reviews on iTunes or your favorite podcast sites. The show can also use your financial support, either as a one-time or ongoing monthly contribution. Find out how to do that at: www.thepermaculturepodcast.com/support. Get In Touch E-mail: The Permaculture Podcast The Permaculture Podcast with Scott Mann The Permaculture Podcast Facebook: Facebook.com/ThePermaculturePodcast Twitter: @permaculturecst (Episode: BradWard)

Donate to The Permaculture Podcast Online: via PayPal Venmo: @permaculturepodcast My guest for this episode is Rachel Kaplan, the co-author, along with K. Ruby Blume, of Urban Homesteading. She is also a permaculture teacher and practitioner, as well as a licensed marriage and family therapist from northern California. Our conversation today covers all of these roles, and more, as we talk about re-patterning ourselves and permaculture to be more intentional and deliberate in our work. We also spend some time talking about women in permaculture, as I spoke with Karryn Olsen-Ramanujan, and on breaking down the barriers of understanding others and insuring we are diverse in our inclusion and practices. Rachel also shares with us the upcoming PDC she will be teaching, along with Delia Carroll, Cassandra Ferrera, and Kyra Auerbach, as part of the 13 Moon Collaborative, a new model for a 13 month long course that allows time for the course material to become a part of your internal thoughts and external practices. Find out more at: 13MoonCollaborative.com Our conversation today reminds me that we all have a voice and a place in the permaculture community. It part of what I love about creating this podcast and sharing what other have to say with the world. We add to the chorus of people who spend each day creating a better world. That includes your voice. Go, do your work, and add your voice to the conversation. Resources Urban-Homesteading.Org 13 Moon Collaborative Walking Elephant Theatre Company The Show is On The Road The show is on the road so that I can go report on events of interest to the growing movements to build a better world, and to continue to spread the word of this wonderful system of design we call Permaculture. Next up I'll be going to CHABA-Con, in Bridgeton, New Jersey, on October 11th, 2014 where Lester Brown, of the Earth Policy Institute will be the keynote speaker for a day of lectures, discussions, and tours on how to transform the world we live in. The last of the currently planned trips is to Roanoke, Virginia, from October 20th-22nd, interviewing farmers and local permaculture practitioners. I am also delivering a presentation, “Permaculture: Creating a Better World by Design” on 630PM on October 21st, 2014, at the Roanoke Natural Food Co-Op at Grandin Village. If you're in the area I'd love to see you there or at any of the other events I'll be attending. More on those as they are scheduled. Support If you value this show and the work of the podcast in spreading the word of permaculture to the world, lend your assistance in supporting these projects. Share links posted to the Facebook page, facebook.com/thepermaculturepodcast, with your friends or followers. Retweet messages sent from @permaculturecst. Leave reviews on iTunes or your favorite podcast sites. The show can also use your financial support, either as a one-time or ongoing monthly contribution. Find out how to do that at: www.thepermaculturepodcast.com/support. Get In Touch E-mail: The Permaculture Podcast The Permaculture Podcast with Scott Mann The Permaculture Podcast Facebook: Facebook.com/ThePermaculturePodcast Twitter: @permaculturecst (Episode: RachelKaplan2)

Donate to The Permaculture Podcast Online: via PayPal Venmo: @permaculturepodcast My guest for this episode is Elizabeth Farnsworth, PhD, a research biologist with the New England Wild Flower Society, and one of the leads on the GoBotany! project, an online resource for discovering thousands of New England Plants, including simple and advanced plant identification tools, teaching tools, and a PlantShare space where you can create your own home page to catalog your plant discoveries. This also gives you access to Ask A Botanist. As an online tool, GoBotany! Serves as an electronic field guide that can help us reconnect in a digitally connected world to the natural landscape, and foster ongoing discovery. We also spend some time talking about the idea of citizen science and how we can work to be a part of the scientific process. For those of you who listen to this show and Jen Mendez of PermieKids.com, there are some thoughts on developing a passion for discovery that extends from us into our children. I took away from this conversation that each of us is a scientist. We can wake up each morning and simple as, "Why?" That leads us to an exploration of the world. We can then take that further by connecting with citizen scientist programs like EDDMapS or the EarthWatch Institute and get involved. Your interest and passions can add to the body of human knowledge. In turn that adds to the body of permaculture knowledge. Together we can create an abundant world together. Resources and Citizen Science Programs GoBotany! EDDMapS EarthWatch Institute Cornell Lab of Ornithology Check out the Merlin Bird ID App for Android and iOS. BugGuide Citizen science comes of age (PDF) From the Frontiers in Ecology and the Environment journal. Zooniverse Citizen Science Websites. Project BudBurst CitizenScience.org CitSci.org DataONE.org for managing large data sets. PublicLab.org DIY monitoring tools Project Noah Explore and document wildlife in your area. Going on the Road The show is going on the road so that I can go report on events of interest to the growing movements to build a better world, and to continue to spread the word of this wonderful system of design we call Permaculture. Next up I'll be going to CHABA-Con, in Bridgeton, New Jersey, on October 11th, 2014 where Lester Brown of the Earth Policy Institute will be the keynote speaker for a day of lectures, discussions, and tours on how to transform the world we live in. The last of the currently planned trips is to Roanoke, Virginia, from October 20th-22nd, interviewing farmers and local permaculture practitioners. I am also delivering a presentation, “Permaculture: Creating a Better World by Design” on 630PM on October 21st, 2014, at the Roanoke Natural Foods Co-Op at Grandin Village. If you're in the area I'd love to see you there or at any of these other events. Get In Touch E-mail: The Permaculture Podcast The Permaculture Podcast with Scott Mann The Permaculture Podcast Facebook: Facebook.com/ThePermaculturePodcast Twitter: @permaculturecst (Episode: ElizabethFarnsworth)

Guest Lester Brown, founder of the Worldwatch and Earth Policy Institutes, speaks with Diane Horn about his most recent book, "Breaking New Ground: A Personal History".

Lester Brown, founder and president of the Earth Policy Institute, has lived his life on the forefront of speaking truth to environmental issues worldwide. In 1963 while at the US Department of Agriculture, Brown produced the first global food supply and demand projections to the end of the century and on a brief assignment in India in 1965 he sounded the alarm on an impending famine there, setting in motion the largest food rescue effort in history that helped save millions of lives. Brown helped pioneer the concept of environmentally sustainable development and focuses his research on food, population, water, climate change and renewable energy. Brown will speak about his life’s work and the continuation of the Earth Policy Institute’s vision to achieve an environmentally sustainable economy. For more information about this event, please visit: http://www.worldaffairs.org/events/2013/a-pioneer-for-environmental-sustainability.html

Guest Lester Brown, President of Earth Policy Institute, speaks with Diane Horn about his book "Full Planet, Empty Plates: The New Geopolitics of Food Scarcity."

Aired: 12/23/12 Recorded: 10/17/12 When gas prices were at or near record highs a few months ago in the US, that got people's attention. What about food prices? Have you noticed them rising? Are you making different choices in the supermarket? If not, it might be because of two things. One, in America so much of our food is processed, packaged and marketed, that raw commodity prices make up only a fraction of the price of the food we buy. In other countries, especially the less developed ones, an increase in the price of rice or corn can have a major effect on how much a family can afford to eat. Two, Americans spend only 9% percent of their income on food, while millions around the world spend 50-70%. Millions of households now routinely schedule foodless days each week-days when they will not eat at all. A recent survey by Save the Children shows that 14% of families in Peru now have foodless days. India, 24%. Nigeria, 27%. In his newest book, FULL PLANET, EMPTY PLATES, LESTER BROWN writes, "The U.S. Great Drought of 2012 has raised corn prices to the highest level in history. The world price of food, which has already doubled over the last decade, is slated to climb higher, ushering in a new wave of food unrest. This year's corn crop shortfall will accelerate the transition from the era of abundance and surpluses to an era of chronic scarcity. As food prices climb, the worldwide competition for control of land and water is intensifying. In this new world, access to food is replacing access to oil as an overriding concern of governments. Food is the new oil, land is the new gold. Welcome to the new geopolitics of food."

Guest Lester Brown, President of Earth Policy Institute, speaks with Diane Horn about his book "Full Planet, Empty Plates: The New Geopolitics of Food Scarcity."

In 1983 Gerry started a ginger group, Engineers for Social Responsibility. The president of the New Zealand Institution of Engineers, Sir John Ingram (also chair of NZ Steel) tagged them ‘the lunatic fringe’, but his successor Alec Stirrat was kinder. He called them ‘the conscience of the engineering profession’.In the early days of ESR, some uninformed IPENZ members expressed their concerns;“that ESR is an activist group associating with non-engineers known to incite treason".This was initially concerned with the the possibility of Global Nuclear War and the conservative element in NZ, wanted NZ to remain within the Western Alliances's Nuclear Umbrella. In association with International Physicians for the Prevention of Nuclear War (IPPNW) and Scientists Against Nuclear Arms (SANA), ESR under the Chairmanship of Professor Jack Woodward prepared a series of 17 fact sheets. These sheets were designed to describe in a concise manner important facts from scientific and medical literature about the dangers of nuclear war in a way which could be easily understood by non-technical people.The fact sheets were distributed to secondary schools, and libraries in the Auckland area, members of Parliament and other decision makers throughout New Zealand, and to certain embassies and South Pacific heads of state. Users were encouraged to copy and redistribute the sheets. The sheets receive much commendation.So what of today, how are we as an individual and as a collective to be socially responsible? Especially as we learn daily of the escalating challenges that come to meet us via the local and global media plus earth changes and strange weather patterns.This interview with Gerry Coates in a more private capacity, looks at the current challenges facing us as both a nation and from a global perspective.Recent news of the huge melting of ice in the Arctic circle and that between January and July 2012, the United States has broken 40,000 heat temperature records, ramps up the challenge of global warming, even as we have suffered from the opposite swing of the pendulum and experience cold wet snaps here in NZ.The question of population too is an ever increasing dilemma that is verging on a crisis.However, due to the overwhelming nature of the predicaments that we are faced with, how do we 'snap' out of our indifference to what is 'lapping up' to the very foundations of our civilization?Covering diverse subject matter of:Dealing with business people who think that they can carry on with business as usual, as if there is no concern to exploiting our planet continuously.Where are our champions for our planet and future?Mentioning James Lovelock, Al Gore and their drawbacks and the forthright articulations by David Suzuki and previously Teddy Goldsmith and the sad loss of Sir Peter Blake. Plus Tim Flannery who recently stated 'if we want change we have to get people to get the politicians to change.'In particular we need a business champion with drive, mana and charisma.Lester Brown, of World Watch …… his new book called World on the Edge covers three ways of instigating the much needed change if we are to bring our civilization back from the very brink of collapse. This will entail huge limits to growth. Limits that we have in many ways already exceeded.Covering the costing of finite resources and the priorities of expenditure re armaments and that well over a trillion dollars is spent by the global military annually.Plus, what is the 'true' story regarding the amount of oil we have = peak oil?All this and more as we as a global family urgently have to come to grips with denial to avoidance to indifference ... to our common future.www.esr.org.nz As well as this excellent NZ site;http://hot-topic.co.nz

Aired 04/10/11 LESTER BROWN has been described by the Washington Post as "one of the world's most influential thinkers." After working with the Department of Agriculture in international agricultural development, Brown helped establish the Overseas Development Council, then founded the Worldwatch Institute, which plays an important role in the public's understanding of trends in our global environment with its annual State of the World report and Vital Signs. In 2001, he left Worldwatch, founded Earth Policy Institute, and continues his vital work. During a career that began with tomato farming, Brown has been honored with numerous prizes, including the MacArthur "Genius" Fellowship, the United Nations Environment Prize, and Japan's Blue Planet Prize, along with some 20 honorary degrees. In his new book, WORLD ON THE EDGE: HOW TO PREVENT ENVIRONMENTAL AND ECONOMIC COLLAPSE, BROWN lays out the symptoms, the diagnosis, and the cure, what he calls "Plan B". He estimates that we could solve all the world's greatest problems for $200B a year - less than a third the US defense budget - but it will take an all-out response at wartime speed proportionate to the magnitude of the threats facing civilization. http://www.earth-policy.org/

Panel Discussion about the world premiere of PLAN B: MOBILIZING TO SAVE CIVILIZATION (USA, 2011, 84 min.) World Premiere Called “one of the world’s most influential thinkers” by The Washington Post, environmentalist Lester Brown has received a MacArthur Foundation Fellowship, the United Nations Environmental Prize and Japan’s Blue Planet Prize. Shot on location in Beijing, Seoul, Tokyo, New Delhi, Rome, Istanbul, Ankara and Washington, D.C., the film features Lester Brown's recent visits with world leaders to discuss ways to respond to the challenges of climate change. It begins with a dramatic portrayal of a world where there is a mounting tide of public concern about melting glaciers and sea level rise and a growing sense that we need to change course in how we react to emerging economic and social pressures. The film also spotlights a world where ocean resources are becoming scarce, croplands are eroding and harvests are shrinking. But what makes Plan B significant and timely is that it provides audiences with hopeful solutions – a road map that will help eradicate poverty, stabilize populations and protect and restore our planet's fisheries, forests, soils and biological diversity. Produced by Emmy-Award winning filmmakers Marilyn Weiner and Hal Weiner. Introduced by Cristián Samper, Director, National Museum of Natural History. Panel moderated by filmmakers Marilyn Weiner and Hal Weiner follows screening. Panelists include Lester Brown, Earth Policy Institute, Thomas Lovejoy, Professor, College of Science, George Mason University, and Bruce Babbitt, former Secretary of the Interior. Held March 27, 2011 in Baird Auditorium at the Smithsonian's National Museum of Natural History.

Lester Brown, President of the Earth Policy Institute in Washington DC, gives a lecture for the Linacre Lecture Series; Riding the Perfect Storm.

Lester Brown, president of the Earth Policy Institute and author of World on the Edge: How to Prevent Environmental and Economic Collapse, describes what’s driving the rise in food prices around the world – from the changing environment to population growth. Plus, find out how commodities prices are connected to the rising dissatisfaction in many developing countries.

with Lester Brown, Earth Policy Institute For five decades Lester Brown has been one of the world’s leading voices on the environment and sustainable development. Authoring or co-authoring 50 books and countless articles, founding both the World Watch Institute and the Earth Policy Institute, he has helped shaped the concept … more >>

Guest Lester Brown, President, Earth Policy Institute, speaks with Diane Horn about his book "Plan B 4.0: Mobilizing to Save Civilization."

A talk by author and Earth Policy Institute founder Lester Brown. As fossil fuel prices rise, oil insecurity deepens, and concerns about climate change cast a shadow over the future of coal, a new energy economy is emerging. Wind, solar, and geothermal energy are replacing oil, coal, and natural gas, at a pace and on a scale we could not have imagined even a year ago. For the first time since the Industrial Revolution, we have begun investing in energy sources that can last forever. Plan B 4.0 explores both the nature of this transition to a new energy economy and how it will affect our daily lives. Cosponsored by the Program on the Global Environment. From the World Beyond the Headlines lecture series.

A talk by author and Earth Policy Institute founder Lester Brown. As fossil fuel prices rise, oil insecurity deepens, and concerns about climate change cast a shadow over the future of coal, a new energy economy is emerging. Wind, solar, and geothermal energy are replacing oil, coal, and natural gas, at a pace and on a scale we could not have imagined even a year ago. For the first time since the Industrial Revolution, we have begun investing in energy sources that can last forever. Plan B 4.0 explores both the nature of this transition to a new energy economy and how it will affect our daily lives. Cosponsored by the Program on the Global Environment. From the World Beyond the Headlines lecture series.

A talk by author and Earth Policy Institute founder Lester Brown. As fossil fuel prices rise, oil insecurity deepens, and concerns about climate change cast a shadow over the future of coal, a new energy economy is emerging. Wind, solar, and geothermal energy are replacing oil, coal, and natural gas, at a pace and on a scale we could not have imagined even a year ago. For the first time since the Industrial Revolution, we have begun investing in energy sources that can last forever. Plan B 4.0 explores both the nature of this transition to a new energy economy and how it will affect our daily lives. Cosponsored by the Program on the Global Environment. From the World Beyond the Headlines lecture series.

Saving Civilization Is Not a Spectator Sport Lester Brown, President, Earth Policy Institute Brown sees concern in the merging of world food and energy economies. Putting corn ethanol in gas tanks and grain-intensive food (beef) into more human bellies will drive up commodity prices and exacerbate fresh water scarcity. Though he believes the Earth is under stress, Brown is hopeful, in part because for the first time since the Industrial Revolution we have begun investing in energy sources that can last forever. This program was recorded in front of a live audience at the Commonwealth Club of California on November 10, 2009

Over the past decade, renowned environmentalist Lester Brown has called for a worldwide mobilization to stabilize climate change, including a strategy for cutting carbon emissions 80 percent by 2020. With a look at recent geopolitics, Brown believes that food may be the issue that finally convinces the world to take the steps necessary to achieve this goal. He argues that we are entering a new food era, one marked by higher food prices, growing numbers of hungry people, and an intensifying competition for land and water resources. The issue of food security has become highly complex with every major environmental trend making humanity more vulnerable to food shortages: from climate change and population pressure to eroding soils and water scarcity. Brown joins the Council to share the newest edition of his strategy to address food insecurity, stabilize climate change and avoid environmental collapse: Plan B 4.0: Mobilizing to Save Civilization.

Aired 10/20/09 In Lester Brown's new book, PLAN B 4.0: MOBILIZING TO SAVE CIVILIZATION, Brown lays out the symptoms, the diagnosis, and the cure. He estimates that we could solve all the world's greatest problems for $200 billion a year - less than half the US defense budget. PLAN B 4.0 is a comprehensive plan for reversing the trends that are undermining our future. Its four overriding goals are to stabilize climate, stabilize population, eradicate poverty, and restore the earth's damaged ecosystems. Failure to reach any one of these goals will likely mean failure to reach the others as well.

Episode Description: “For human evolution to continue, the conversation must deepen.” – Margaret MeadThe 6th Annual AREDAY – American Renewable Energy Day – produced by long-time environmental activist and filmmaker Chip Comins -- is a uniquely innovative and interactive annual gathering of co-creative change in this time of Yes We Can, and Yes We Must. It will take place Aug. 20-22, 2009 in the beauty of summertime in the Rocky Mountains in Aspen, Colorado. This year’s focus is “The Problem IS the Solution: Wall Street Meets Green Street – Creating the New Energy Economy”, bringing together a truly amazing array of people.This gathering will present all of us in attendance with an extraordinary opportunity not just to share information on visionary perspectives and practical tools for change, but to directly experience and co-create one of most important global transformations of our times. Participants will include a number of the people I have dialogued with on this site, such as Lester Brown, Bracken Hendricks, Van Jones, Bob Gough of Intertribal COUP, and many more. See Living Dialogues Episodes 68 and 70.Details, list of other key participants you will appreciate, and registration information available at www.areday.net. At last year’s AREDAY, Ted Turner was asked what he told the Board after he resigned from Time Warner in the wake of the AOL fiasco. He replied: “I just told them to stop doing the dumb things, and start doing the smart things.”To get a sense of how profound this simple message is if our public and private powers would only apply this advice, why they don’t, and why it really is true that the ball is in our court as citizens to show the way, that only “if the people will lead, the leaders will follow”, consider the following statements from one of this year’s AREDAY keynote speakers, Amory Lovins (then a 29 year old physicist), made thirty-three years ago, in his seminal article in Foreign Affairs magazine entitled “Energy Strategy – The Road Not Taken?”:At a time before Al Gore was even in Congress, Lovins noted: “The commitment (of U.S. policy) to a long-term coal economy many times the scale of today’s makes the doubling of atmospheric carbon dioxide concentration early in the next century virtually unavoidable, with the prospect then or soon thereafter of substantial and perhaps irreversible changes in global climate.” He dubbed this “the hard path.”The alternative, which Lovins called “the soft path,” favored “benign” sources of renewable power like wind and the sun, along with a heightened commitment to meeting energy demands through conservation and efficiency. Such a heterodox blend of clean technologies, Lovins argued, would bring a host of salutary effects: a healthier environment, an end to our dependence on Middle East oil, a diminished likelihood of future wars over energy, and the foundation of a vibrant new economy.”[The preceding two paragraphs are from the summary by Joshua Green in his article “Better Luck This Time”, reviewing the history of U.S. policy persisting in “doing the dumb things” all this time, in the July-August issue of The Atlantic magazine.]In my view, the U.S. is weighted down with the collective albatross in this Second Gilded Age of greed by highly centralized corporate systems beyond the control of our public government, including the U.S. financial system, fossil fuel energy and utility system, and health care system, among others – disconnected from any meaningful innovation and the public good. We will be exploring these aspects – and how they relate to the evolutionary imperative of consciousness transformation -- in future dialogues, including the upcoming next dialogues with Jeffrey Hopkins, the translator the Dalai Lama’s new book “Becoming Enlightened” (No. 100), Gillian Tett of the Financial Times of London on “Fool’s Gold” the creation by ambitious, self-centered Wall Street “high fliers” of the global economic catastrophe (Nos. 101 and 102), and David Korten on an “Agenda for a New Economy” (Nos. 103 and 104), followed by Judith Orloff on “Emotional Freedom”, and more to come.In the meantime, we invite you and look forward to seeing you at AREDAY on Aug. 20-22, 2009 in the natural beauty of Aspen, Colorado. As a listener to Living Dialogues, you can still receive an early bird discount by emailing Chip Comins directly at ccomins@rof.net. And if you cannot physically put yourself in Aspen Colorado for AREDAY, you’re very much invited to continue participating through your deep listening to not only this dialogue (and those related Living Dialogues listed above and below), but to our continuing Living Dialogues after that. And also to honor the fact that really it is true -- and we’re experiencing it with great gratitude for our listenership and their Website Contact emails from around the world -- that as the world becomes smaller, “yes, we can” and do experience in greater depth and greater celebration our own common humanity and our personal ability to shape our collective destiny in very real ways. “We are shaped by every language and culture, drawn from every end of this Earth…. and we cannot help but believe that the old hatreds shall someday pass; that the lines of tribe shall soon dissolve; as the world grows smaller, our common humanity shall reveal itself....For the world has changed, and we must change with it…why men and women and children of every race and every faith can join in celebration…" -- Barack Obama Inaugural Address, January 20, 2009 As we say on Living Dialogues: “Dialogue is the Language of Evolutionary Transformation”™.Contact me if you like at www.livingdialogues.com. Visit my blog at Duncan.personallifemedia.com. ”. (For more, including information on the Engaged Elder Wisdom Dialogue Series on my website www.livihngdialogues.com, click on Episode Detail to the left above and go to Transcript section.) Among other heartful visionary conversations you will find of particular interest on these themes are my Dialogues on this site with Lester Brown, David Boren, Jav Inslee, Bracken Hendricks, Bob Gough, Van Jones, Ted Sorensen, Frances Moore Lappe, Angeles Arrien, David Mendell, Michael Dowd, and Barbara Marx Hubbard among others [click on their name(s) in green on right hand column of the Living Dialogues Home Page on this site]. After you listen to this Dialogue, I invite you to both explore and make possible further interesting material on Living Dialogues by taking less than 5 minutes to click on and fill out the Listener Survey. My thanks and appreciation for your participation.

Plan 3.0: Mobilizing to Save Civilization

Scientific American editor Christine Soares discusses the swine flu situation and Editor in Chief John Rennie talks about the May issue--topics include the specific genetic differences between humans and chimps, side-channel hacking, food shortages, and our leaky atmosphere. Plus, we'll test your knowledge of some recent science in the news

President of the Earth Policy Institute and author of Plan B 3.0, Lester Brown, outlines principal threats facing civilization and lays out an alternative to "business as usual" exploring strategies to solve global warming and other major environmental crises.

President of the Earth Policy Institute and author of Plan B 3.0, Lester Brown, outlines principal threats facing civilization and lays out an alternative to "business as usual" exploring strategies to solve global warming and other major environmental crises.

Developing clean energy is a major challenge for policy makers and scientists. On this program, Dr. Lester Brown discussed clean energy technology. In addition, Prof. Diandra Leslie-Pelecky discussed the physics of NASCAR.

Lester Brown (part 2 of interview) has been described by the Washington Post as "one of the world's most influential thinkers." After working with the Department of Agriculture in international agricultural development, Brown helped establish the Overseas Development Council, then founded the Worldwatch Institute, which has played an important role in the public's understanding of trends in our global environment with its annual State of the World report and later the annual Vital Signs In 2001, he left Worldwatch, founded Earth Policy Institute www.earth-policy.org, and published Eco-Economy: Building an Economy for the Earth. His other books include Who Will Feed China?; Tough Choices: Facing the Challenge of Food Scarcity, and his newest book PLAN B 3.0: MOBILIZING TO SAVE CIVILIZATION. PLAN B 3.0 is a comprehensive plan for reversing the trends that are undermining our future. Its four overriding goals are to stabilize climate, stabilize population, eradicate poverty, and restore the earth's damaged ecosystems. Failure to reach any one of these goals will likely mean failure to reach the others as well.

LESTER BROWN has been described by the Washington Post as "one of the world's most influential thinkers." After working with the Department of Agriculture in international agricultural development, Brown helped establish the Overseas Development Council, then founded the Worldwatch Institute, which has played an important role in the public's understanding of trends in our global environment with its annual State of the World report and later the annual Vital Signs In 2001, he left Worldwatch, founded Earth Policy Institute www.earth-policy.org, and published Eco-Economy: Building an Economy for the Earth. His other books include Who Will Feed China?; Tough Choices: Facing the Challenge of Food Scarcity, and his newest book PLAN B 3.0: MOBILIZING TO SAVE CIVILIZATION. PLAN B 3.0 is a comprehensive plan for reversing the trends that are undermining our future. Its four overriding goals are to stabilize climate, stabilize population, eradicate poverty, and restore the earth's damaged ecosystems. Failure to reach any one of these goals will likely mean failure to reach the others as well.

What is the appropriate market mechanism for moving away from a fossil fuel economy? On this program, Lester Brown from the Earth Policy Institute discussed how carbon taxes could better represent the true cost of energy.