Podcasts about memberium

If you run a membership site or online course, this episode is for you. Justin Farriman, founder of LearnDash—one of the most popular integrations for Memberium users—shares his journey from building a WordPress LMS to exiting the company. Justin's insights are invaluable for anyone growing a membership site. With years of experience in the e-learning space, he discusses community engagement, the subscription model, and key lessons learned along the way. Tune in for actionable advice on growing and potentially selling your membership business.

Are you struggling to scale your membership site beyond $100K Overwhelmed by tech chaos and unsure how to grow? In this episode, you'll learn how to simplify your approach and remove obstacles that prevent many people from scaling beyond six-figures. You'll hear from Melodie Moore, one of just four Certified Agency Partners with Memberium. She knows the ins and outs of the membership site business having helped hundreds of membership site owners through her agency - Business Tech Ninjas.

Micah Mitchell is Co-founder of Memberium, a software solution that empowers entrepreneurs and leaders to build automated membership sites deeply integrated with their CRMs. With over a decade of experience in membership site strategy, he has worked with high-profile clients helping them strategize and succeed with website models. A pioneer in the membership space, Micah continues to innovate and share his insights on creating engaging and profitable online communities. He is passionate about improving user experience through gamification, community-building, and seamless content protection. In this episode… Are you searching for a seamless way to transform your expertise or content into a lucrative online venture? Do you ever wonder how some companies manage to create online communities that not only engage users, but also drive consistent revenue? Could there be well-guarded formulas for constructing a prosperous membership platform that transcends from a modest user base to encompass thousands of members? Membership sites and marketing automation expert Micah Mitchell explores the transformative journey of offering membership sites, taking Memberium from its inception to a well-known software solution in the industry. He discusses the challenges and successes along the way, including how Memberium approaches product development, customer support, and strategic partnerships. He shares insights into the gamification of online content, the power of community building, and the importance of properly staging business growth when tackling membership models. Moreover, Micah opens up about the unique structure of his partnership with his co-founder, highlighting the benefits and hurdles they've encountered as they scaled Memberium to new heights. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Micah Mitchell, Co-founder of Memberium, about building successful and automated membership sites. Micah talks about Memberium and how it serves various user groups, gamification techniques to maximize user engagement, the four stages of building a successful membership site, and tips for structuring beneficial and impactful partnerships to grow a SaaS business.

Ever dreamed of turning your expertise into a thriving course or membership? We just had THE absolute Master – Micah Mitchell, Co-founder of Memberium!

Diversify with 7 revenue streams for stability and growth in the fitness coaching industry, particularly for those focusing on midlife women. 1 Online Courses and Workshops  - Description: Creating and selling online courses that address specific aspects of fitness and wellness for midlife women, such as bone health, hormone balance, and managing menopause symptoms through exercise and nutrition. - Actionable Tip: Use platforms like Teachable or Thinkific to host your courses; start with a pilot course to gauge interest. One event or one series of events. Biggest mistake here is underpricing.  If you start with a problem, and you believe someone will pay for the solution you have, underpricing is usually the biggest risk. It sets a precedent. You aren't going to be excited about it.  Second biggest mistake is not having a goal for enrollment. What's the minimum profitable number of registrations? If you don't want to profit or set that as a goal, you won't. You may have a hobby. Consider your time. Time delivering, time preparing, time commuting, what it removes you from doing that could earn more. The biggest cost to a low price offer though is the mental connection with you and your services. Cheap is not well-perceived as “worth it.”  2 Virtual Fitness Coaching  - Description: Offering personalized coaching sessions via video calls, catering to clients who prefer the convenience of working out at home. - Actionable Tip: Leverage tools like Zoom or Skype for personal training sessions; consider group sessions for a more community-centric approach. Private or Group 3 Wellness Retreats  - Description: Organizing retreats focused on fitness, nutrition, and overall wellness for midlife women, offering a holistic health experience. - Actionable Tip: Partner with a retreat center and start small—a weekend getaway focused on a specific theme like "Reset and Renew." Live or Virtual- where would you love to go? These are the most fun revenue streams for coaches because you've figured out a way to do what you love and get paid for it!  I'm hosting retreats in Colorado and in the Grand Canyon this year. I am taking the cohort on trails I love and know, getting to teach life-changing content to attendees while they're there, bringing together a community of women interested in the same things. But you can also and I have done this virtually in a 3-day retreat. At $97 for the event and with over 40 in attendance. It was a blast! For a few hours on Saturday and Sunday each.  Workshop style - partner with someone  Grassroots - Register and pay either coach, enrolling coach takes 5-10% more which is a sales commission essentially, and then coaches settle up after. (Don't make an attendee register two places)!  4 More Revenue Streams for Fitness Coaches 4 Membership Programs  - Description: Creating a membership platform providing exclusive content, community support, and regular live Q&A sessions. Often includes discount rates for additional services, a regular content exclusive to the membership, access to you that no one else has or only VIP clients have, but members get at a fraction of the price of private coaching.  - Actionable Tip: Utilize platforms like Patreon or MemberPress to build and manage your membership community, Memberium 5 Affiliate Marketing - Description:Earning commissions by recommending fitness and wellness products that align with the needs of midlife women. - Actionable Tip:Choose products you genuinely endorse; transparency builds trust with your audience. Coach partnerships Program partnerships Equipment: desk bikes, weights, Power Plate, skin care, supplements 6 Corporate Wellness Programs  Description: Designing and implementing fitness and wellness programs for employees at corporations, focusing on midlife health. - Actionable Tip: Start by offering free lunchtime talks or workshops to introduce your services to local businesses. Create proposals - learn the corporate context of programs 7 Writing and Publishing  - Description: Writing books or guides on fitness and wellness for midlife women, either self-published or through traditional publishing. - Actionable Tip: Start with an eBook on a niche topic; use Amazon Kindle Direct Publishing for a straightforward self-publishing process. Often the monetization of these items is not the sales of the book but the sales of the program you talk about in the book. -Summary of the revenue streams for fitness Coaches Resources:  Health & Fitness Business Self-assessment: https://www.fitnessmarketingmastery.com/scorecard  Menopause Fitness Framework: https://www.flippingfifty.com/specialist  Other Episodes You Might Like:  How to Attract Over 50 Clients: https://www.fitnessmarketingmastery.com/reach-over-50-clients/ How to Develop Relationships with Medical Professionals: https://www.fitnessmarketingmastery.com/relationships-with-medical-professionals/ Last week on She Means Fitness Business with Jay Croft we be talked about writing, creating copy and if you're considering a book (and you probably should be) this will help you in every aspect of your business.  

You spend a lot of time, energy and resources to obtain new members for your membership site. What a waste it would be for them to turn around and quit within a few months. So what's the best way to increase retention and ascension within your membership programs? Micah Mitchell, founder of Memberium, discusses with Robert Skrob the features and strategies they use to create real value for their users with content that's engaging and even fun to consume. MagneticMarketing.com NoBSLetter.com

Sophisticated membership sites excel at personalized experiences. In this week's Marketing Speak episode, our guest, Micah Mitchell, joins us to share his membership insights. Micah is the CEO of Memberium, and helps power thousands of successful membership sites.

In this episode of the Membership Success Podcast, we explore the effectiveness of ads for membership sites with Eric Saar from , an expert who managed over $100 million in ad spend.  Eric will share the difference between Google Ads vs. Facebook Ads, the 50-in-7 Rule for Facebook Ads, and top-of-funnel traffic strategies.  He also covers the use of Facebook Lead Forms for high-ticket items and the best ad platforms for membership sites. Listen to the full podcast to learn how to optimize your membership site's ad performance. If you enjoy what you hear and want to learn more from Eric, visit his site: And to experience the magic of Memberium firsthand, visit: . 

In this podcast episode, Wes from The Sales Whisperer shares sales strategies to grow your membership site.  By the end of the episode, you'll have gathered practical tips to enhance your membership site sales. Within the episode, we'll also explore different strategies for content delivery, the advantages and disadvantages of providing full access versus drip-feeding content, and much more. The knowledge and tactics you'll gain from this episode will act as a guide, helping you build strong, enduring connections with your members and increase your membership site sales. For those aiming to expand their business and membership site, don't miss this enlightening episode. Make sure to connect with Wes Schaeffer at this link:  for further insights and guidance. To witness the magic of Memberium firsthand, visit: 

Welcome to our latest podcast, where we delve into an inspiring membership site success story. We're thrilled to share an exclusive interview with Ariel Fuller, co-founder of Dunamis Woman. Ariel's journey is a testament to what can be achieved with passion, dedication, and a hands-on approach to business growth. In this episode, Ariel shares her experiences in building a successful membership site, growing it from just 10 members to over 70,000 globally. She discusses how her platform empowers women of faith through healing and spiritual growth, and the strategies she used to overcome challenges and create a thriving business. This membership site success story is packed with valuable insights, including the importance of trust, finding the right integrator, trying new things with team support, and treating customers like family. Ariel's experience demonstrates the significance of a hands-on approach to business growth and technical expertise. Whether you're looking to start your membership site or seeking ways to grow your existing community, Ariel's success story offers practical advice and inspiration. If you want to learn more about Dumanis Woman, . To experience the magic of Memberium firsthand, visit: 

In this episode of the Membership Success Podcast, Sarah Laws the dynamic CEO of FullStack Marketing, unveils the potential of Membership Masterminds in business scaling. Uncover the strategic tips and insights Sarah has to offer on utilizing masterminds effectively to bolster your membership sites and courses. For those who are new to the concept of Masterminds, this episode serves as an excellent primer on mastering the art of facilitating Membership Masterminds. Find out how it helps you connect people together, encouraging teamwork, sharing of advice, and helping everyone's business grow. Sarah offers a plethora of nuggets of wisdom throughout the podcast, among them: The importance of selecting opportunities based on passion and excitement, and learning from past mistakes. The ideal time to initiate a mastermind - even before having a product. The concept and implementation of a 'hot seat' in a mastermind for mutual learning and problem-solving. The significance of community in developing a membership site and the role of both online and in-person networking. For more personalized assistance, connect with Sarah and her team at .  And to experience the magic of Memberium firsthand, visit: .      

Sales Growth Tools Mentioned In The Sales Podcast Hire The Best Speaker for your sales meeting or marketing conference Take The CRM Quiz: get a free consultation with me Donate: Just because you like the show, the no-bullshit approach, and don't want to buy a book, software, or The Make Every Sale Program. The Sales Agenda: take control of every sales opportunity like a pro. Leadferno: Turn lurkers into leads Founders Card: Get $20,000 in free processing from Stripe, save 15% on Bose, and save on hotels, travel, car rentals, you name it. Send Drunk Emails: ...that get opened and get you paid! Phone Burner: work the phone like a machine so you can be a human when you connect. Sendspark: Send video emails that make an impact so you can stand out from the noise. Use promo code SALESWHISPERER to get 33% off for three months GUEST INFO: Guest Site: https://memberium.com/ Guest LinkedIn: https://www.linkedin.com/in/micah-mitchell-30a6997/ PODCAST INFO: Support The Sales Podcast: https://bit.ly/3JOJ6jC Podcast website: https://www.thesaleswhisperer.com/podcast Apple Podcasts: https://apple.co/3PeYzKL Spotify: https://spoti.fi/2nEwCF8 YouTube: https://www.youtube.com/@TheSalesWhispererWes SUPPORT & CONNECT: Check out the sponsors above; it's the best way to support this podcast Support on Patreon: https://www.patreon.com/TheWes Twitter: https://twitter.com/saleswhisperer Instagram: https://instagram.com/saleswhisperer LinkedIn: https://www.linkedin.com/in/thesaleswhisperer/ Facebook: https://www.facebook.com/thesaleswhisperer Medium: https://medium.com/@saleswhisperer

In this episode of the Membership Success Podcast, Kyle Newton, the founder of TribePUB and a Memberium Certified Agency Partner, talks about how he uses membership site gamification for all his clients, big and small. You'll walk away with new ideas you likely never considered when it comes to gamifying your membership site or online course. Kyle has always been on the bleeding edge when it comes to adopting new technology that actually makes a difference. Not only technology but innovative ways to use said technology. In this podcast, you'll hear some of those strategies, particularly around using team-based gamification for your membership site which many have probably never considered. If you want Kyle and his team at TribePUB to help you implement these gamification techniques on your membership site or online course, contact him here: https://memberium.com/directory-listing/29/ See what Memberium can do for you: https://memberium.com/watch-memberium-demo/

In this insightful podcast episode, Micah interviews Charles Byrd, founder of PureJV and a joint venture expert who has successfully helped businesses scale through strategic partnerships. The methods and insights shared here can directly apply to help you grow your online course or membership site. Charles shares his journey from working as a director in Silicon Valley to creating a popular low-ticket productivity course and eventually building his own business, PureJV. By developing a unique JV strategy, Charles assists businesses in identifying profitable partners, connecting with them, and guiding conversations to secure deals quickly. The podcast emphasizes the power of combining strong relationships and effective systems to create winning outcomes for all parties involved in joint ventures. Charles also highlights the benefits of joint ventures as a low-risk marketing strategy that leverages warm traffic and drives better conversion rates than paid ads. He discusses the importance of diversifying traffic sources and having a high stick rate for memberships, using a launch model to create urgency for signups. Charles works with million-dollar-plus businesses through five-week VIP engagements, where he helps them leverage joint ventures to add an extra million to their revenue. Additionally, he offers a coaching program through his team for businesses earning around $60k or more. To learn more about Charles and his services, visit . For a complete demo of what Memberium can do for your WordPress site, watch the video at .

On the latest episode of the Membership Success Podcast, Dobbin Buck, a Memberium Certified Partner, shares invaluable insights on how to elevate your membership business from good to great. Discover Dobbin's approach to building successful membership sites, including the critical importance of having a solid traffic plan in place before investing significant amounts of time, money, and resources. Gain essential knowledge on optimizing your site and creating a positive experience for affiliates and referral partners. To take your business and membership site to new heights, don't miss this episode! Connect with Dobbin Buck on Instagram (@dobbin), Facebook, or through the contact form on GetUWired's website: . . For a complete demo of what Memberium can do for your WordPress site, watch the video at .

In this episode of the Membership Success Podcast, Bryce Christiansen, the head of PlusThis, shares effective strategies for membership sites to attract and retain customers.    He also shares insights from his experience with PlusThis, highlighting the importance of offering free trials, keeping membership fresh and engaging, and successful marketing campaigns like "Campaigns of the Titans" and the "four-day cash machine."    He'll also explain how PlusThis can help membership sites make their marketing campaigns more nuanced with customizable features. Don't miss out on these valuable insights and strategies for membership sites.    You can learn more about PlusThis from the link given below:    To find out more about what Memberium can do for your WordPress site, check out the full video demo here: 

In this episode of the Membership Success Podcast, you'll hear from Tyler Garns from Box Out Marketing. Tyler is a true expert when it comes to marketing and he's going to share a ton of wisdom you'll be able to take action on.   You'll hear from Tyler about: Implementing a foolproof onboarding process. Gamfiying your membership site. How to grow step-by-step in the online world. The importance of having an offer that stands on its own. Proactive & reactive member retention strategies.   After you listen to the episode, event to get even more help with your own marketing. Get a limited time discount by using promo code: memberium  Subscribe so you don't miss anything and if you're an web agency or consultant I want to make sure you know that the Memberium Certified Partner program is currently open for enrollment but closing soon. Learn more about the program here:  If you're not an agency or consultant, but want to learn how to master Memberium for yourself (or get your team trained), then check the Memberium Training Program:   

In this episode, Melodie Moore from Business Tech Ninjas shares her expertise on how businesses can avoid lost revenue by having proper payment failure systems and reporting in place.    Here are just a few of the highlights in the video:   A horror story of failed payments for 6+ months and what you need to know to avoid this in your own business (3:30) How not having the right payment failure system in place is costing you MORE than just cash - but possibly even your reputation (7:35) Melodie's proprietary “Cashflow System” and how much you'll save by being proactive (17:03) A “secret” way to increase sales almost overnight that most people simply overlook in the membership site industry (25:53) Learn about the "Canadian Cancel" and how to potentially save churning members (31:50)   Melodie and her company Business Tech Ninjas is 1 of 3 Memberium Agency Certified Partners. There are our platinum-level partners who have shown extreme dedication to serving their clients with the numbers and results to back it up. If you want to learn more about Melodie's system and potentially have her and her team implement it for you, visit:  Subscribe so you don't miss anything and if you're interested in becoming a Memberium Certified Partner yourself, enrollment is currently open but closing soon:  If you're not an agency or consultant, but want to learn how to master Memberium for yourself (or get your team trained), then check the Memberium Training Program: 

Key highlights from this episode: A simple but effective lead generation tool you can build this week (4:55) How to hyper-personalize your site without custom coding (9:02) How gamification & assessments can lead to an increase in revenue (14:47) The power of relying on Memberium and other core plugins to simply custom coding (16:59) Lead Conversion vs. Lead Generation and why the distinction matters (23:42) Kyle's piece of advice for anyone wanting to scale their membership site in 2023 (32:05) Get ready to up your membership site game! In this episode, you'll join Kyle Newton, founder and owner of TribePUB, one of the three Agency Certified Memberium Partners, as he shares his secrets for building highly engaging membership sites for his enterprise-level clients - and how everything he learned applies to you even if you're just starting.   Discover how his team balances custom plugin building with a minimalistic approach by relying on Memberium, LearnDash, and BuddyBoss. Kyle also shares how he takes the power of hyper-personalization and brings it to smaller sites, without any custom coding required! All you need are plugins like GamiPress.   But that's not all! Get a behind-the-scenes look at Kyle's strategy for boosting member engagement through personalized experiences and gamification. See how these tactics can drive up your bottom line and take your membership site to the next level. Don't miss out on this opportunity to learn from the best!   This episode is part of a 3-part series where we've interviewed all of our Memberium Certified Agency Partners.   Subscribe so you don't miss anything and if you're interested in becoming a Memberium Certified Partner yourself, enrollment is currently open but closing soon:    Here's the link to get in touch with Kyle and his team:

In this podcast, Richard Lindner and Taylor Nelson from Digital Marketer and Scalable.co will walk us through their two different membership sites that use a very similar tech stack and serve different audiences, with high-end membership levels on one side and a ton of valuable content membership levels on the other. Get all the insights for creating and growing a successful membership site.

In this podcast, we get to talk to Kyle Newton, a Memberium Platinum Partner and the owner of TribePub. He will share his strategy around combining the business and technical aspects of running a membership site. He has worked with top thought leaders and entrepreneurs such as John Assaraf from NeuroGym in helping them architect their entire business platform.

Ben Denny is the CMO of Memberium, a Utah based software company that provides membership systems for people selling online courses. Most of the time, Ben is working on executing marketing strategy for Memberium, but in his free time, he enjoys exercising, going out to new restaurants, and spending time with his daughter. https://www.facebook.com/memberium   1:30 "If I can imagine it, Memberium can do it; and if I don't know how it can, it's because I haven't looked closely enough." - Brian Keith   3:32 "We have this very rich training environment, and I don't think we would get to be able to have that other than using Memberium running on WordPress." - Brian Keith   5:25 "At the end of the day, you don't ultimately have control." - Ben Denny   6:25 "It maybe more costly up front, but it is cheaper in the long run starting on the right platform." - Ben Denny   8:00 "If you're running a real business, you need one of these systems anyway." - Ben Denny   11:21 "You can, with Memberium, basically sell back-access to a catalog." - Ben Denny   14:37 "It curbs the log-in sharing problem just because you're actually encouraging sharing, which is a good thing." - Ben Denny

In this LMScast episode, Chris Badgett and Micah Mitchell discuss how Infusionsoft, Keap, and ActiveCampaign users create powerful automated WordPress based membership sites with Memberium and LifterLMS. Memberium helps you build powerful, automated membership sites while being deeply integrated with your CRM. Memberium is a WordPress membership plugin, so it controls access to what pages and resources on a website are open to the public or only for certain members. And it does this at a very deep level between a website's database and a CRM. And you can use that to trigger actions based on a customer's actions on … How Infusionsoft, Keap, and ActiveCampaign Users Create Powerful Automated WordPress Based Membership Sites with Memberium and LifterLMS Read More » The post How Infusionsoft, Keap, and ActiveCampaign Users Create Powerful Automated WordPress Based Membership Sites with Memberium and LifterLMS appeared first on LMScast - LifterLMS Podcast.

Meet Micah Mitchell! Micah runs the company Memberium and shares a little bit on how he helps entrepreneurs. Micah teaches us to separate our individual identity from our company's identity so that we can be “in touch but out of reach.” Micah and Lindsey also discuss some of the factors that made Memberium the success that it is. They talk about the company's use of case studies in their marketing and how that has helped and inspired others. They also discussed the importance of a good support staff whose goal is to help entrepreneurs solve their technical problems, and the amazing team at Memberium. There's a solution to every problem!   https://memberium.com/      Please grab your copy on Amazon Kindle and Apple iBooks! Your money will be going to St. Jude's! What an amazing way to not only support me and my co-authors…but ultimately support children's cancer and other catastrophic illnesses. Here are the links: Amazon Link: https://www.amazon.com/dp/B09T3SGW7C/ iBooks link: https://books.apple.com/us/book/uncommon-results-secrets-strategies-of-high/id1605813715 PS. When you buy your copy, send an email to book@startowersystems.com with my name in the subject line and a copy of your receipt and you'll be given a link to redeem your bonuses.     Thanks for tuning in. If you have any takeaways, make sure to let us know! And if you don't mind, we'd love it if you could leave us a review.  BUSINESS AUTOMATION SECRETS FB COMMUNITY: https://www.facebook.com/groups/businessautomationsecrets  BUSINESS AUTOMATION SECRETS INSTAGRAM: https://instagram.com/lindseyardmore

In this podcast, we get to talk to Megan Harrison, a Memberium certified partner and the designer of Tony Robbins and Dean Graziosi's new Digital Product System course. She reveals her design process, some unique aspects of the site she incorporated, the tools she uses, and tons of other insights.

In this behind the scenes look and membership site walkthrough, we're talking to business expert Brett Gilliland of Elite Entrepreneurs.  His business and methodology has helped numerous entrepreneurs grow from $1M to $10M in revenue by following the proven strategies they share. These methods are the same ones that Keap (formerly Infusionsoft) followed on their growth journey. In fact, while Elite Entrepreneurs got its official start as a standalone company in 2018, the Elite Forum was born inside of Infusionsoft (now Keap) in December of 2011. As things grew, it was decided it needed to be its own company and that's how it exists today.  Elite Entrepreneurs has exclusive rights to all of the learning/content, processes and tools Infusionsoft used to grow to $10M+ complete with real-life examples from Infusionsoft's journey that business owners can leverage as they work to scale their businesses. In essence, they packaged up 10,000 hours of mastery in business building so you can accelerate your growth without having to learn the entire path on your own. It's not unusual for people in the Elite program to double or triple their revenue just by going through and implementing the methods taught. Elite was created because the need for business owners to get help was only growing. You might even be able to relate to this – A business owner gets worn out and they're trying to keep growing but not seeing any results.  This usually happens right around the one million dollar mark. At that point, it's almost like you hit a wall that you can't scale past. Brett explains in this video why that is. Simply, the things that got you to the first million won't work to get you to 10 million. You can't be the superhero entrepreneur anymore, you need to learn how to manage a team of people who will continue to drive your growth engine. Brett shares a whole wealth of information, insights, and even gives us a behind the scenes look at how his team has structured their years of content (an absolute massive library), to keep things organized and simple for their members to find each resource. If you want to learn more about Elite Entrepreneurs, visit .

You've tried manifesting your dream life but it just isn't working. You want your life to be more abundant but you just can't seem to make it happen. If this sounds familiar, then this episode is for you. Sandy Forster is an International Millionaire Mindset Speaker, Mentor, Bestselling Author, and Multi-Award Winning Business Owner. She's the author of the international bestseller How to Be Wildly Wealthy FAST. She's gone from welfare to millionaire, been featured in 'Oprah's Aussie Secret' alongside Nicole Kidman, and loves empowering women to manifest more money. Having gone from welfare to millionaire, Sandy knows what it takes to transform your life, overcome limiting beliefs to create more abundance, wealth, and prosperity. In this interview, she shares her incredible story, as well as some of her best secrets for increasing your flow of money and abundance and improving your money manifestation skills. Topics discussed How to find your coaching niche How to get started when you don't know what action to take Manifesting secrets - top tips for improving your money manifesting skills How to shift your energy and feel more abundant fast The power of gratitude for manifestation The beliefs that prevent you from manifesting your abundance A lesser-known benefit of meditating The one approach that will increase your productivity Links: Website https://www.wildlywealthy.com Join the Millionaire Mindset Experience https://millionaire.wildlywealthy.com/join-mme Read the Wildly Wealthy Book https://www.wildlywealthy.com/wwbook/ Join the Inspired Spirit Coaching Academy https://www.wildlywealthy.com/inspired-spirit-coaching-academy/ Free Resources: wildlywealthyfree.com Connect with Sandy IG https://www.instagram.com/sandylforster/ Facebook: https://www.facebook.com/Sandylforster Tools and resources mentioned: Memberium for members area set up - https://memberium.com Infusionsoft (Keap) for automated marketing and sales processes  - https://keap.com/keap-max-classic

In this episode, we'll be talking about why more and more successful membership sites are choosing WP to help them grow their business.

Marketing automation is a powerful yet underutilized tool for entrepreneurs to grow and evolve their businesses. Our guest, Micah Mitchell, is an Infusionsoft coach and the CEO of membership site Memberium. He's here to share his knowledge and experience on how business owners can capitalize on marketing automation and software to grow their business. In this episode, Micah provides his insights on how marketing automation can either save or grow a business. Furthermore, he talks about the control a business owner acquires over their company using these tools. Finally, he provides solid business advice and what habits and mindsets a winning company should have. If you want to know how to be an effective entrepreneur using automation, don't miss this episode and tune in to the podcast! About Micah Micah Mitchell has been working with marketing automation through Infusionsoft ever since he dropped out of high school. He co-founded a membership site called Memberium and now coaches business owners on how to evolve their business mainly through online courses and training. Why You Need Marketing Automation In Your Business How He Started He dropped out of high school to work in customer relationship management (CRM) of a credit card processing company. The company grew because of memberships. He then left the company to become an entrepreneur and discovered Infusionsoft. Creating Information Products for Marketing Automation Create value from the problems you encounter and make content out of it. Shift from the “back-end” product/content development to the “front-end” marketing. Set up royalty agreements to protect both parties. Sustain and Protect Value for Clients Creating value for clients is easier than sustaining and protecting it. It is better to dive in as soon as possible and figure things out along the way. Marketing Automation: How to Avoid Mistakes Stop overcomplicating and over-engineering things. You should also focus on the simple processes and mechanisms that get the job done. How to Measure and Track Your Business Effectively Keep it simple (avoid over-tracking) Use Google Analytics and affiliate links for internal metrics “Most of the inference we get from statistics is wrong.” Building a Winning Company Hire slow; fire fast mentality (getting the right people is critical) People skills are overvalued; look for technically-skilled applicants. To the right person, punishments and incentives aren't that important. In employees, passion for the product is more important than being business-savvy. “The opportunity cost of not just a bad person, but a mediocre person is incredible when you could just as easily have had a good person by trying a little harder to get them.” Some Business Advice Invest in coaching as there is power in a single idea (millionaire coaching from Loral Langmeier). Make a habit of creating value from your problems and duplicating your efforts. The Future of Marketing Automation Multi-thousand dollar consulting will be within reach of the masses for a lower price point. Resources Thinking Fast and Slow by Daniel Kahneman Infusionsoft Course. by Micah Mitchell   For more insights and resources, connect with Micah Mitchell through his Infusionsoft & online marketing training website, MMMastery.   P.S. Do you already have a successful business, meaning you're up, running, and paying your bills with some profit left over? Are you interested in growing your business, automating/streamlining things, and staying one step ahead of your competition? Do you want to achieve your goals, get more things done in less time, and double your sales? Sign up for our 21-Day Double Your Sales Challenge.

In Today’s Podcast, I Am Talking With Andrew Pfund, The CEO Of Memberium. Unlike Most Other Membership Platforms, Memberium Is Built To Work Exclusively With Infusionsoft And ActiveCampaign. Which Means There’s A Deep Integration Between Your CRM Which Allows You To Have A Much Higher Level Of Automation In Your Site Compared To Other Platforms. Memberium Is A WordPress Plugin That Allows You To Create Automated Membership Sites Or Courses That Will Be Able To Grow, Thrive And Operate On Their Own. Hear The Top 5 Things This Platform Can Do And How Anyone Can Use This System Because It Is So Easy - It Is Simple, Brilliant, And Effective.Takeaways From This Episode:Efficiently Productize Your Services With A Membership SiteCreate Templates, Brand Palettes, And Videos That Will Tie Everything TogetherAutomated Email RemindersAutomatically Apply That Credit Card To Their Past Failed InvoiceAutomating Scheduling Meetings With ClientsOffering A Custom Client PortalAndrew talks about the one thing that used to drive him crazy -- how long it took to get certain deliverables from clients just to start a project. He admits it was mostly his fault because he did not have an efficient enough process in place to collect the needed information. Create Templates, Brand Palettes And Videos That Will Tie Everything TogetherOne way to do that is to provide templates and brand palettes and basic transparency into what you're doing. It is wonderful. In the beginning stages of the onboarding, you can give them training on what they need to know. Most clients are not experts at copywriting, marketing or designing so that's why they're hiring your agency. One of the reasons you can not get the deliverables you are needing is because new clients do not know how to write copy, or they've never done this before. So, you have to train them. Automated Email RemindersAnother really cool thing with having an automated membership site that's closely connected with Infusionsoft is sending out automated email reminders. Andrew addresses automatically collecting files, and deliverables from your clients, rather than having to chase them down, and get it through multiple emails, you can provide some training on what they need to do first through your membership site. Automatically Apply That Credit Card To Their Past Failed InvoiceThe third benefit Andrew talks about is automatically applying credit card information. If you're an agency and you're offering any type of subscription service, Memberium has an option to make sure you keep getting paid.Automating Scheduling Meetings With ClientsAutomating scheduling meetings with clients. If they've successfully gone through your onboarding, your training, and they've submitted all the files that you've needed, then they can schedule a meeting with you or somebody on your team. Offering A Follow Along Type Of ServiceThe fourth way you can use a membership site is by offering a follow along type of service. This is a process that guides a client through how to do something on their end, and they do all the work. Offering A Custom Client PortalThe fifth way is offering a custom client portal. For your longer-term clients, there are ongoing training calls and more so you can create your own type of client portal that allows them to access recordings, all of their past calls and also access the resources that you have available for them.You can go to https://memberium.com/ check out their free resources. The free E-book called Nine ways you can add value to your membership site without adding or creating new content is a great way to start.www.marketingagencycoach.com

In this episode, MaryKay talks about how she helped Sam Bennett grow her membership site over the past three years to generate some amazing results. One of the biggest challenges she faced was transforming the huge library of content on the site into an organized system that wouldn’t overwhelm members. Hint: an invaluable resource to making that happen was LearnDash.  We also get to hear MaryKay’s top 5 recommendations for any membership site owner that she’s learned from her extensive, first-hand experience building out many membership sites.  If you’re a speaker, coach, or author, MaryKay shares a ton of valuable advice that you can use to improve your membership site or online courses throughout this episode that you won’t want to miss checking out… To learn more about MaryKay and ConvertMORE Consulting, you can check out their website at

Ever wondered what it takes to start an online course that generates multiple seven figures in a year?  In this episode, Mark Webster and Gael Breton show us what it takes and give us an inside look at how they grew their course to where it is today.  You’ll get the inside story of how they did it and learn more about how they run their course. As a spoiler, starting a course like this isn't something that happens overnight.  The first version of their program was $29 and five videos in 2015. Throughout this interview, you'll find out how their course evolved to something bigger than that, with a loyal community of enthusiastic members behind it. They also share some valuable lessons they’ve learned along the way and some key insights that you can use to grow your course or membership program.  They run their course on , , and Astra as their theme. You’ll also get an inside look at how their course is structured and their thoughts on using “all-in-one” platforms.  All of the lessons shared can apply to anyone using , Infusionsoft and really any marketing CRM or any membership platform.

In this episode of the Memberium customer spotlight series, Brett Gilliland, the CEO of walks us through how his company built and structured their membership site with Memberium. In addition to walking us through his membership site, Brett shares a ton of great advice that any business owner can use to grow their business. He also shares some useful tips on how to effectively structure your membership site's content when you're just launching the first version of your membership site and lots of other useful nuggets throughout this video. Who is Brett Gilliland and What is Elite Entrepreneurs? Brett spent 10 years helping Infusionsoft grow from $7M in revenue and about 80 people to over $100M and 500+ people. He helped Infusionsoft establish their Purpose, Values, and Mission and built the people and leadership systems to attract, hire and retain the right people. Brett helped co-create Infusionsoft’s "Elite Forum" with Clate Mask and helped build the Elite business inside of Infusionsoft. For over 6 years they taught hundreds of entrepreneurs how to successfully grow their 7-figure businesses to $10M and beyond. Why They Built Their Membership Site In 2018, Elite Entrepreneurs became its own standalone company. At this point what was lacking was a program for people who wanted access to the Elite Forum content but, for whatever reason, weren’t ready to attend a live event. This is where the idea for a membership site (and using Memberium) started. To be able to reach a wider range of people, they created a membership program that includes all of the materials from Elite Forum inside of a membership site that's built with Memberium. This includes videos from a live Elite Forum event, access to all of the materials someone would get if they attended an Elite Forum event in person and access to the other training content they have available.  Members also get access to Brett once a month to ask questions live via an Open Office Hours group call. Instead of only being accessible by attending a live event, this incredibly valuable Elite Forum content is now shared anytime, anywhere through a membership product that anyone can access. What You'll Learn From This Video In this video, Brett shares how he structured the content inside of the membership site and how he decided on what content to include in the online program after running live events for so long. If you've been wondering how you can turn your live event business into some type of online membership program there's a lot of useful knowledge shared throughout this video that you'll be able to learn from. Over the years Elite Entrepreneurs has built up a ton of great content from all of their past events. The value that members get from a membership site can only be delivered if they consume your site's content. If they pay for your membership site month over month, and they're not using anything, that's problematic. Brett shares a few ways they tried to overcome this problem and engage their members month over month, in other ways besides them just being able to watch video content. They onboard new members by showing them a simple timeline that shows them the path they should be taking, month by month throughout their membership. This helps them understand what the membership site will help them accomplish and keeps them focused on what they should be doing at each stage of their membership over time. This same type of membership timeline can be used for any membership site in any niche to help...   Paint a picture of what members can expect to get from completing your membership program and guides them in moving forward. A simple timeline also helps members quickly understand what they should be working on depending on how long they've been a member and lets them see where they're at with their membership. Throughout this video, Brett gives his own advice for any business owner who's considering starting their own membership site and shares some quick advice for any business owner who's interested in further growing their business. Brett also shares some of the most common things he sees that hold entrepreneurs back from further scaling their business and some of the most common problems preventing them from growing. To find out what they are, check out the full video to find out what he had to share... If you'd like to learn more from Brett and Elite Entrepreneurs you can visit  

In this new episode, gives us the inside scoop about how she had helped build Tony Robbins & Dean Graziosi’s Knowledge Business Blueprint course. Megan worked closely with Dean and Tony to create this record-breaking online course earlier this year. Throughout this episode, Megan gives us a sneak peek at everything that’s included in the course and shares the fascinating story of how the course was planned out and created from start to finish. Megan shares some of the key lessons learned throughout the process of building this groundbreaking course with Tony & Dean. More importantly, she also shares how you can apply some of these same lessons to your own membership site or course.This episode was originally recorded as a video interview. To watch the full video and see some of the things mentioned for yourself, you can check out the full video here:  Learn More About Megan:  Learn More About Memberium: 

Right now the fitness industry is full of trainers and instructors flooding the online space. No one was prepared for COVID19. And yet, becoming an online trainer was a good idea before this pandemic. It wasn't crowded for any single niche. Note: I've been an almost 100% virtual personal trainer & health coach for women in perimenopause, menopause, and post menopause, focused on hormone balancing exercise since January 2013. In March of 2013 I created my first online course. I offered my first online marketing and sales training course for trainers in August 2013. My advice is to jump in. Do not wait. This many years later it is easier, and it will get more crowded if you wait. Be first. Be best. But done is better than perfect. My business model is hybrid – providing live retreats for women, fitness pros, and live workshops and speaking. The beauty of hybrid is that a trainer isn't defined or limited by circumstance. A hybrid trainer is able to adjust to the needs of a client and provide online, in person, training sessions, programs, nutrition coaching, tele-sessions on an as-needed basis. The content gets delivered on the platform that works best at the moment. You're not limited as a trainer by geography or technology. In 2019 I launched the Flipping 50 Fitness Specialist certificate to provide the training for other trainers and meet the huge demand for 46 million women in menopause, growing by 6000 every day (ACOG, 2019). As a part of that training I offer an online build your brand & business program for trainers and health coaches. Now has never been a better time to 1) already have leverage online 2) create your online strategy 3) leave random or “someday” options and commit to business that is either hybrid or 100% online. For trainers who have an interest in becoming an online trainer this is the time to pivot. For trainers who want to continue doing training in person this is the time to develop online training tools that support customers and leads. It is the time to develop an online presence if even by showing up regularly, not necessarily to contribute to the mass of “exercise” options, but to be there supporting and creating community. This doesn't mean spending your life on social media. But it means willingness to research what your customer needs right now. What is the biggest problem your customer faces? Now is the time to plan. Create a strategy that is informed from homework about the clients you want to target. If you currently had been serving clients face-to-face in a wide array of ages, conditions, and goals, that won't equate to an easy target online. You need to focus on: 1) Who you want to serve 2) Who you need to be 3) How you help them and 4) What's unique about you and them Before you try to add “online trainer” into your website or social media bio, spend some time really focusing on the business plan and model. The Process Becoming an online trainer will all but guarantee you become a better trainer. You will learn how to market and promote and serve your customers in a way that boosts your value. What are we and aren't we talking about? I'm not only talking about delivery of your services via teleconferences or Skype or Facetime. That virtual training simply changes where you are and may increase the convenience of delivery for you or your client but is still an hour-for-a-dollar method of training. You hit a limit to the number of hours you have to train. Does it offer a little more freedom than face-to-face sessions? Yes, but it may actually end up being less than the amount of revenue you'd otherwise make. You still have to be in a quiet space with control of your environment. Your kids can't be coming in and out of the room. Without celebrity status or a bestselling book your clients may not want to pay you as much for this service. So more clients paying less money unless you're talking a LOT more with say an online bootcamp you're doing live is not an optimal model. Will virtual sessions now help you recover income otherwise lost? Yes. You can conduct Skype, Zoom, or Facetime sessions with your clients scheduled just like any other sessions. Unless your business model is stuck and you refuse to figure out how to it this way, there is a way. Most of the time the greatest learning and fastest forward progress happens because its needed and necessary: not because you're ready. Why is Online Training (and Coaching) So Beneficial? There's no income ceiling if you strategically create programs. It offers you a way to make passive income if you're sick or on vacation. You can train anyone from anywhere anytime. You can have as much hands-on or DIY as clients prefer and you build. Accountability is Still Key Customer service between sessions is still and all-important part of your value. Clients who need accountability (which is about 98% of humans) need your personal touch. You still have to show up. You need to coach them, have check ins, have Q and As and in some way be there for them so they do what is available to them. Online Training Revenue Streams Beyond the Old 1-to-1 Model Online education courses Online exercise courses Online group live stream What Doesn't Change You still have to choose a niche. You can't serve “everybody.” If you're still marketing mass bootcamps for all ages and men and women without pre-qualifications and specific outcomes, you'll fail. Going “broad” like this in the future will guarantee your failure. Can you imagine people wanting to be in large groups where they share battle ropes, and TRX, and dumbbells, and mats while they're sweaty? The overwhelm of prospective clients is real. They can't distinguish between one program or trainer and another. If you're a so-so trainer, that's good. If you're a highly skilled expert trainer, that's bad. A 60-something woman may think her daughter who just graduated from college with a degree she paid for can help her because after all she's a beginner and need the basics. Never mind the osteoporosis, arthritis, hip bursitis and rotator cuff issues she has.  Unless you clearly distinguish yourself and create a message that a customer gets at hello, you will be lost in a sea of trainers scrambling right now to get an online presence. Online Fitness Service Options Private-personalized programs one-to-one Non-personal written programs (in pdfs or videos) Non-personal video fitness programs Hybrid online and in-person training Live Video Workouts online (Skype, Facetime, Zoom) Live Online group training Examples of Information Products to Add Nutrition programs Stretching specific sessions Golf/Ski conditioning Yoga for bikers/runners/hands-free/osteoporosis Membership Models Once you have begun and learn what's working a membership model with subscription is the way of the future for many. Though we don't know exactly what will happen post COVID19, we do know that things will change. Health is important. Quality will have more value than ever.  Software, Course-Building, or Word Press There is trainer-specific software that is already built. You'll need to fit into the model that exists and the options available. Consider course-building sites like Thinkific, Teachable, and Kajabi. You can build a membership site within a word press site using tools like Memberium and Learn Dash to create a course experience. You have options. Before you go shopping for the options to build something lay out your plan so you can create a customer experience. Once you do that you'll best be able to choose the products that will create it. The biggest mistake? Trainers tell me, I know I have to get a website up. If you too are saying this before you even know who your target customer is, that would be a bigger mistake than not having a website. Whether you deliver in-person personal training or online personal training this is the absolute most important and most often skipped part of every struggling fitness business. Especially now. Any fitness business can have a certain level of success due to novelty or newness or the vast offerings. Or at least could at one time. If you want to survive and thrive during and after COVID19 you can. You can't however wait it out.  Find a Niche and Serve Today customers who are more overwhelmed by facilities and amenities that they don't use are less likely to go to a big umbrella gym. The bigger it is and the less time a customer has, the mere walk to the locker room and back to find a classroom is a time inconvenience. An older adult who has to climb the stairs or even use the elevator to reach the track or an exercise bike may decide it's all too much if that's all they want to use. So your specialization and your specific message are more appealing than ever. Define your target market. Learn what options already exist for them. Identify a gap and determine if there is great enough demand. Decide the model you want. Then plan the customer journey before you shop for how to put it together. You want to create the ideal program and offer in your head and on paper before you ever start a website, a membership area, or start creating videos. If you want support and step-by-step coaching on creating, reaching, an offer customers love schedule a breakthrough with me.  When you're ready, these are your steps: Identify your ideal customer  - Begin attracting the right person who has a problem is actively seeking solutions, and has urgency around it and willing to invest in it. Spend the most time developing this so you can evaluate how many customers fit this niche and the 4 criteria that make this niche a wise one. Learn how to create rapport with anyone  - in your emails, on your website, on the phone, and in person so you can put them at ease and learn what they want. There are word you want to avoid and words you want to use, and a right time to use them. Generate leads that grow your business – Learn the marketing tools that work right now. You want to create leads that grow your email list every day automatically. Create Offers – Learn how to create offers that convert customers and that position you as a trainer of value not a trainer of discount. There are 16 parts to making an irresistible offer. Client Care – You'll learn how in person, online, and hybrid trainers win the loyalty of the clients with the best follow up, accountability, and customer love strategies. A small percent of people today have any brand loyalty and 50% switchdue to poor customer service. The good news is 93% of customers will make a repeat purchase when there is excellent customer service.

Micah Mitchell – Memberium.com Micah Mitchell has worked with hundreds of small companies since 2006 in helping them grow their businesses. After years of consulting and running successful membership programs himself, Micah co-founded the WordPress membership plugin Memberium in 2014. Since then Memberium has become one of the leading WordPress plugins for building membership sites with Infusionsoft and ActiveCampaign. He is very passionate about helping individuals transform their lives by generating recurring revenue so they can spend more time on what really matters. He enjoys learning, teaching and spending time with his family in Utah.

David Bullock developed the Memberium membership software for integrating Infusionsoft and ActiveCampaign with WordPress. We’re all about performance and being administrator friendly. Since our public launch at the end of February 2014, we’ve skyrocketed to over 16 million managed users and almost 5,000 sites with paying clients, servicing many of the largest clients in the space.

Two of your biggest challenges (and biggest opportunities) if you’re running an established membership site are going to be improving your retention and overall engagement.  In this new video, Tyler Garns from Box Out Marketing walks us through their unique process of how they onboard new members to their membership site, Successlab.  Focusing on getting more of your members to stick right from the start of their membership can have a huge impact on improving your retention (and on the overall bottom line of your business).  SuccessLab’s average lifetime of a member is 12 months. Tyler attributes a lot of this to the efficient onboarding process they have in place that he walks us through in this episode. It will also give you some ideas about how you can improve your retention. Along with some important questions to ask yourself about your membership site’s onboarding process and how it’s working... It will also give you a lot of great ideas about how you can get more value out of Memberium for your business. You’ll also be able to see some of the other smart ways that they’ve automated their site and leverage Infusionsoft. Mentioned links: /

Today we are talking to Tobias Rauscher, a digital nomad traveling the world with a guitar and a laptop and also one of the best guitarists we’ve ever heard. Not only is he a talented guitarist who you should definitely check out, he has created a beast of a YouTube channel with over 35,000,000 views and around 400,000 subscribers. We break down a ton of strategies as to how he got to that point, including his Satellite Strategy which has helped him get a ton of subscribers, views and customers to his courses. This episode is part strategy on how to get your channel rolling and your videos seen, part course creation tips and then a look into Tobias’ digital nomad lifestyle and how he is able to travel around the world while also teaching students online. After you’ve listened, round out your YouTube insights listening to our previous episodes with Brian G. Johnson and John Belcher. “YouTube has this complete ecosystem per country. For example, in Germany you have all these German channels, you don’t even go to the American ones.” - Tobias Rauscher Some Topics We Discussed Include: How Tobias was able to get to over 400,000 subscribers on his YouTube channel How to use the Satellite Strategy to drive traffic to courses The best places to check out if you want to hang with other digital nomads How Tobias is able to set up courses and eventually be more hands off The right way to connect with other content creators to bring more views to your own content And much, much more! Contact : TobiasGuitar.com Tube Excelerator Fanbase Academy The Digital Lifestyle Conference References and Links Mentioned: Get the EGP Letter here where you’ll get not only all of the notes for everYouTubehing episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. Tobias Rauscher’s YouTube channel Four Hour Workweek by Timothy Ferriss The Why You Are Here Cafe by John Strelecky Atomic Habits by James Clear Becoming Supernatural by Dr. Joe Dispenza Keywordtool.io Loom & Vimeo for recording training videos Trello VidIQ Nomad List & Dojo co-working space in Bali ThriveCart & Thrive Themes  Memberium  Nomad Cruise Optimize Press & Optimize Member Active Campaign Finger Style Guitar Secrets  Our episode with Brian G. Johnson Our episode with John Belcher

Micah Mitchell is the founder of Memberium which allows anyone to build powerful, automated membership sites with WordPress and Infusionsoft. https://memberium.com/ Infusionsoft Training & Membership Software for Infusionsoft Users https://www.youtube.com/watch?v=5WBYRkaBaBI

Micah Mitchell is the founder of Memberium which allows anyone to build powerful, automated membership sites with WordPress and Infusionsoft. https://memberium.com/ Infusionsoft Training & Membership Software for Infusionsoft Users https://www.youtube.com/watch?v=5WBYRkaBaBI

Megan is the owner of Megan Harrison Consulting, a digital agency that specializes in designing, developing and launching online courses. She’s passionate about helping business owners create leveraged income by productizing their expertise so they can finally break-free from the trading-time-for-money trap. In the past year, Megan and her team have helped generate over $4 million for their clients through their online courses and programs. She’s an Infusionsoft, Memberium, and PlusThis certified partner and a self-proclaimed “learning-junkie”.   Connect with Megan: Website: https://megankharrison.com/ Facebook: https://www.facebook.com/meganharrisonconsulting/ Instagram: https://www.instagram.com/megankharrison/   Special Promotion:  Join the Course Creation Challenge! A free training program at onlinecoursemastermind.com to discover the key strategies behind the most successful online courses and turn your expertise into a scalable business asset that allows you to live the life you've always envisioned.   PEAK PERFORMANCE NATION A community dedicated to raising your game to the next level by learning how to Execute at the highest level and eliminating the obstacles that keep you from being the leader you were born to be. Join group here:  https://www.facebook.com/groups/PeakPerformanceNation/     Acuity Scheduling - Stop Wasting Time Setting Up Meetings Peak Accountability - http://www.thorconklin.com/accountability/ Thank you once again for listening Please follow us on: Facebook: Thor Conklin    Twitter: @ThorConklin Website: http://www.thorconklin.com   ThorConklin.com Thor Conklin Media Peak Performers Podcast Peak Performance Nation   #1 Podcast on how to get things done.  Learn from Peak Performers in all areas of life and Business.  Do you know what to do but can't figure out why you are not executing what you already know?   If so, this Podcast will give you the tools, strategies and psychology to not only break through the choke point but to truly become a Peak Performer.     Thor will be sharing his tools and strategies as well as interviewing inspiring Peak Performers that are Entrepreneur's, Professional Athletes, Business leaders, Military, Technology guru's, Health and Fitness masters, Relationships Experts as well as Music & Entertainment superstars.     Mission and Purpose - To engage, educate, entertain and inspire listeners to excel in any area of life through mastering the science of execution and Peak Performance.  You will learn the necessary road map, strategies, tools and psychology to win this game. 

Today’s guest, Rachel Miller of Moolah Marketing, had sat next to Micah on an airplane 18 months ago as a complete stranger. Little did she know the advice she’d get on that flight would be just what she needed to hear to finally get the first version of her membership site launched. At the time she didn’t have an email list, she wasn’t well known and had been holding herself back from launching her own program with a few common mindset hurdles that people often have when it comes to launching a membership site. Rachel’s true strength was she’s really a certified expert at what she does. She had always wanted to share her expertise with others, but had never taken the steps needed to actually put that knowledge into a course. After that flight she really put Micah’s advice into action and launched the first version of her program called Moolah shortly after. About two years later, is now an incredibly successful membership program with roughly 500 paying members and thousands of past students that have gone through the course. Throughout this episode, Rachel shares how she went about launching the first version of her membership program after that flight and some of the biggest lessons she learned along the way. Listen to the full episode to find out how you can apply some of the same strategies to launching your own membership site or online course, completely from scratch... You’ll also be able to find out what magic advice Micah had given her on the plane. As a hint, it has something to do with notecards ;) What advice did Micah give Rachel and how can you you go through the same planning exercise? To go through the same exact planning exercise at home you check it out here: This episode has tons of helpful advice for any coach or expert who’s been thinking about starting an online course or membership site but has no idea how to get started. Before Rachel had started Moolah, she had created multiple Facebook fan pages with huge followings, we’re talking pages with over a few hundred thousand or million+ likes. Through her program Moolah, she teaches others how to build huge Facebook followings with raving fans the same way that she does for her clients. To find our more about Rachel, you can head over to or for more info on Moolah and how you can grow your Facebook Following, visit . You can also join Rachel’s Facebook group “” to get geeky about Facebook, find out the latest strategies for marketing your business on Facebook and growing your own Facebook page. Show Links    

In this episode, Michael Hunter, the co-founder of GoSpiffy joins Micah to discuss how to effectively structure online course content so it’s focused on delivering real results for your students. A few years ago, having 40+ hours of content inside of an online course would be a great selling point. Over the years the way that you should structure an online course (or membership program) has evolved to being all about the results that it delivers. Over the years Michael has worked with some of the world’s biggest personal brands. For several years he was the CMO of  Brendon Burchard’s organization. Besides running Spiffy, he’s helped countless authors, experts, coaches and speakers in monetizing their knowledge online. Throughout this episode Michael shares a ton of nuggets that he’s learned from all this experience and shares some of the most common traits that these successful business owners have shared.   Micah and Michael discuss how starting a new online course or membership site is a lot like starting a new piece of software, and why it’s crucial to starting both with a “minimum viable” approach. They also discuss the psychology behind coming up with a price for an  online course and the difference that a $50 course versus a $2,000 dollar price point can have for a business.   What’s Spiffy and where can you learn more from Michael?     Creating a modern looking order form with Infusionsoft is tricky. What’s even harder is adding your own content and trying to customize an Infusionsoft order form. is an add-on for Infusionsoft users that makes it easy to build great looking, responsive order forms with Infusionsoft. They also have a ton of prebuilt order form templates, based on some of the highest converting order forms they’ve created for leading info marketers, that you can use to quickly create your own order forms with Spiffy.   To learn more about Spiffy, you can visit . Or if you’d like to see some examples of their high converting order form templates, visit: If you’d like to get in touch with Michael, pass along any feedback or ask any questions you can email If you enjoyed this episode we'd love it if you could subscribe, rate, or review the Membership Site Success Podcast on . Episode Highlights Michael shares his insights about the biggest mistakes people all to often make when it comes to building a membership site or online course. Learn how you can avoid these same mistakes and effectively overcome them with a minimum viable approach. The course landscape has evolved over time. Find out how these changes have changed the way you should structure your content inside of your membership program or course to being results oriented. He shares a lot of useful pointers in effectively managing these changes and staying relevant in today’s crowded online course market. Michael emphasizes on how the beginning can negatively or positively impact your business. How you start a new online course can make or break your business. Find out how to start it the right way. In this episode, Michael gives his personal advice to anyone who’s just starting out or is at the foundation phase of their business. He discusses about the concept of progress between membership site newbies and online information marketing veterans. Find out what successful info marketers have in common, what drives their success, and how you can apply their same strategies to your own business. Michael discusses how to organize your program’s content to achieve the results that you are looking for. Michael highlights the importance of building a community. How events can strengthen a brand and how those relationships can impact the success of your business. Links Mentioned:

In today’s episode, Chris Badgett, the CEO and co-founder of  joins Micah to share his insights about online course design, membership sites and his advice for anyone who’s thinking about starting an online course. Starting an online course is hard. When you’re trying to start your own online course, people run into what Chris refers to as “the five hats problem”. To run a successful online course, you have to be an expert, you have to be a community builder, an instructional designer, a technologist and you have to be an entrepreneur. Fulfilling all these roles yourself can be a huge challenge. Chris shares his advice on how you can overcome this problem and talks about the right way to approach launching an online course when you’re just getting started. Throughout this episode, Chris shares a ton of useful nuggets you can use to improve your online course or membership site. He discusses the importance of using feedback loops to improve the outcomes for your students and ultimately make your online course more successful. Chris Badgett is the CEO and co-founder of , one of the most popular LMS’ for WordPress. Chris started learning about online education on a glacier in Alaska. He's created courses on everything from organic gardening to wood working. He is extremely passionate about helping other entrepreneurial educators find success and create impact by helping them create online courses and membership sites. To learn more about how LifterLMS works you can visit their site and start using it for free. If you’d like to learn more from Chris, we’d like to invite you to to his LMS podcast or join the . Throughout the episode, Chris shares a ton of great advice for anyone with an online course or membership site. To find out all of the advice Chris had to share you won’t want to miss checking out this full episode…

In this episode Micah interview’s Tracy Childers, “the godfather” of membership sites. Throughout this episode Tracy shares how he co-founded WishList Member. He shares his advice on how to run a successful membership site for the long term and his advice on starting a reliable business partnership. Tracy and Micah talk about how the subscription economy has evolved over the years. Where it’s headed in the future and what this means for people who are looking to start a membership site. They also discuss a few important topics that every business owner should start considering to make sure their business stays prepared for the future. To find out what they are exactly, you’ll want to check out the full episode... In 2008 Tracy had co-founded WishList Member with Stu McLaren. At that time there was barely any other membership platforms available on the market. Over the years, WishList Member has became the world’s most popular and widely used membership platforms that exists today. WishList Member currently powers over 90,000 membership websites and online communities. You could say when it comes to membership sites, to put it lightly, Tracy really knows what he’s talking about. To find out the most important lessons Tracy has learned over the years and his advice on how to start a successful membership site, listen to the full episode... To learn more about WishList Member and find out more about how it works, you can check out their website at   Key Takeaways From This Episode:   As Tracy says, “People like to buy from people they know, like and trust.” To effectively market your product, you need to invest in building your reputation, and earn your audience’s trust.   It's never too late to jump into something that you truly want to do and are passionate about. Whether you’re a membership site veteran, or just starting out, when you’re equipped with the right tools and resources, remember to believe in yourself and don’t let anything stop you.   In any business, Tracy believes that you have to be yourself. Instead of trying to imitate the people that you look up to, innovate and find your individuality by learning from them, not mimicking them. Apply and take this knowledge to the direction that you want to take on.   Find and form partnerships. Don't let your limitations hold you back. If you realize you’re not exactly sure about what you’re doing, you can always reach out and ask for professional help.   Don’t be afraid of change. Change is inevitable, the only thing you can do is to adapt to these changes. Use them to become better.   Know where you are going. Do not get too hung up on having to have your membership site perfect in order to get going. Whichever order you do to start and build a membership site is fine because the steps that go along with it are just as important.  

On today’s episode, Kyle Leavitt will be joining us. We discuss building a startup and what it takes to build one from the ground up. Kyle shares his advice on improving customer retention, increasing customer loyalty and the importance of core values in a business. Kyle Leavitt is the recent co-founder of LoyalStream. He had also co-founded CustomerHub, which he sold to Infusionsoft, where he became a key leader who helped grow the company from $1M to $100M+ in annual recurring revenue. Kyle joined Infusionsoft in 2005 then started talking to entrepreneurs every day on the phone and selling Infusionsoft to them. He left Infusionsoft in 2008 and started a software business with his brother and business partner called CustomerHub, which he then sold back to Infusionsoft and joined the product team where he served as Director of Product Management and later VP of Product. He was there for five years before leaving to start another business and get back to his original love, which is building software products that help small businesses succeed.In this episode, learn more about what it takes to have a successful membership site, how you can become proactive instead of reactive and how you can streamline your decisions and process to align with your overall vision. You’ll hear more about setting SMART goals, tips on building a loyal customer base and advice you can use to improve the retention of your members. LoyalStream connects to your customer data and teaches people the secret to loyalty which lies in your customer data. Customers start demonstrating behaviors indicating they aren’t happy or healthy long before asking for a cancellation. LoyalStream identifies customers that are at risk of canceling. If you would like to learn more from Kyle about LoyalStream, visit https://.loyalstream.com. You can also schedule a consultation directly from their website. Key Takeaways Being a good salesperson is about understanding the needs of the prospect that you are talking to. It’s about understanding their business and the problem they are looking to solve. Building a successful product is understanding a need that exists in the market for more than one person. A product persons’ primary job is to understand the needs of the market and create a solution that will solve the problem their target market has. Consider finding ways to be more scientific in your approach to building product. Determine ways to effectively measure everything that you are doing. Learn how to create a vision and how to execute against a vision. Setting SMART goals is crucial to achieving your desired outcomes. You have so many things that cross your plate that are opportunities. They are often time good opportunities but where people get off track in growing their business is in saying yes to too many things. Have a vision and have priorities clearly defined early on when starting a new business. The internet has put a heavy emphasis on customer loyalty. It’s more important than ever to build a loyal customer base. Its about getting the business owner from a state of reactivity to a state of proactivity. It’s not about saving customers; it’s about helping them be more successful. Links

Eric Christopher is an innovative business consultant and media expert who helps business owners position themselves as authority figures and assists them in gaining exposure through major media channels. Throughout this episode, Eric brings up some key questions every business owner should ask themselves about what the ultimate endgame is for your business and what the end game is for your membership site. Eric shares his advice on how you can better position yourself and your brand as a respected authority figure for the long term that matches up with the goals and core values that you have for your business. In this episode you’ll learn how to go about positioning yourself as an expert (and how to stand out from the pack), marketing your membership site, how to get media attention from major media outlets, the importance of building relationships the right way and much more... As a membership site owner, want to learn how to get attention of journalists and learn how to develop those relationships to get consistent media coverage? Eric is offering a free module from his membership site called “Free Media & Publicity Tips” that will help show you how you can go about getting major media exposure for yourself and your membership site. To get the free module, just text the word Memberium21, to the number 21777.

Course and membership content planning, finding flow, and the copywriting super skill with Memberium’s Micah Mitchell in this episode of LMScast with Chris Badgett of the LifterLMS team. Micah shares his journey with going from owning a lawn mowing service to entering the IT world and designing a software for Infusionsoft and WordPress users called Memberium to fill the demand he noticed while working as a freelancer. Memberium is a membership plugin for WordPress. It was originally built to connect to Infusionsoft, and later it expanded to also integrate with ActiveCampaign. Memberium isn’t designed to create the entire membership experience. … Course and Membership Content Planning, Finding Flow, and the Copywriting Super Skill with Memberium’s Micah Mitchell Read More » The post Course and Membership Content Planning, Finding Flow, and the Copywriting Super Skill with Memberium’s Micah Mitchell appeared first on LMScast - LifterLMS Podcast.

In this episode, long time marketing expert and finance veteran, Kim Sinder shares the inside story of how she launched her new membership site, “Sane Crypro” with Memberium for ActiveCampaign. Sane Crypto is a membership site that teaches baby boomers how to create a sane strategy for investing in cryptocurrencies to save more for retirement. Kim won Infusionsoft’s ‘Most Helpful Partner’ award a few years back and was big in the Infusionsoft space. Before that, she started an Investment firm that was on the Inc 5,000 list two years in a row. You’d think that someone with all this marketing experience would build an advanced membership site with a pretty complex marketing funnel, right? She did the exact opposite. Kim marketed and built her membership program strictly following what she refers to as the “reverse funnel concept.” This means before she even created one piece of content for her membership site, she did a lot of work figuring out who her target market really is, what they wanted and figuring out what messaging they responded best to. Once she figured out the best “hooks” that her target audience responded best to, she then pre-sold access to her membership program to make sure there would be enough people willing to join her membership site. All before she built or invested her time in creating one piece of content for her membership site. The way that Kim went about doing all of this is a lot simpler than you think. To find out how she did it, you’ll want to listen to the full episode to discover how… Over the years, we’ve seen a tons membership owners think they need to have the perfect membership site before they start selling it. This can turn into a project like Noah’s arc. Except once it’s built, no one comes...and no one ends up buying the membership. This is why we recommend taking a MVP (Minimum Viable Product) approach to creating a membership site, or even better pre-selling your membership like Kim has. In this episode Kim shares a ton of valuable advice for anyone who’s looking to start a membership site from ground zero or is in the process of starting one. You’ll also find out Kim’s advice on marketing a membership site in the early stages, how she’s created all of her ‘members-only’ content following a minimum viable strategy, and what’s worked best for her. To learn more about SANE crypto and Kim you can visit or check out her podcast, the SANE Crypto . You can also download her quick start guide or sign up for her webinar every Wednesday through the link above. Throughout this episode, you’ll also discover... The importance of targeting the right people for your membership site, how to find them and discovering the right message or “hook” that lures them to join your membership site. Find out what the reverse funnel concept is and why it’s the best strategy for solopreneurs and anyone who’s looking to start a membership site on their own. Find out Kim’s minimum viable approach to building her membership site’s content, how she successfully marketed it and much more. Kim’s advice on what to do, what not to do and when to do it when it comes to first launching a membership site. Building your marketing funnel for your membership is just like building a house, you start with the foundation first not the roof. Find out Kim’s minimum viable approach to building her membership site’s content, how she successfully marketed it and much more.   Resources/Links Mentioned:  

In this episode, Micah Mitchell shares his candid advice on running online business and the inside story of how he’s lead Memberium to where it is today. Micah goes in-depth on a wide range of topics that most membership site owners and entrepreneurs can learn from. The story begins with Micah’s first decision to quit his first office job right after high school and start a lawn care company. That led him to start learning how to build websites in the early 2000’s and the rest is history. Micah shares some inspiring and helpful advice on how to be a successful membership site owner and tips on operating with a remote team. One of the key points Micah focuses on is how to entice your members to stay interested in the content you put out by providing value they will want to pay for. He explains his “quick and dirty” approach to implementing things in his business. Where he believes it is best to start with a minimum viable product first, so it gets out as fast as possible, and learn from market feedback after. There is no doubt Micah will impress you with his thoughts on competition, which he sees as an opportunity for collaboration and partnership. Other topics Micah touches up on in this episode include the importance of the team in a business, as well as the importance of diversity in a team and tips on managing a remote team across the world. He also talks about his hiring strategies for remote hires and much more. To wrap it up, Micah discussed about the importance of trusting your gut when running a business, especially as a self-made entrepreneur. He also discusses the importance of keeping the end in mind when it comes to business ownership.

If you like recurring revenue, you’ll love this conversation with Mike Morrison. Mike is co-founder of Membership Guys and host of the Membership Guys podcast. He helps membership site owners master their craft and get more recurring revenue on his site and the Membership Mastermind Facebook group. There’s one goal to many customer interactions: to make a sale. Mike's here to help us understand the ins-and-outs of doing just that through site sign-ups! Find Out More About Mike Here: Membership Mastermind The Membership Guys The Membership Guys podcast Member Site Academy @MikeMIMO on Twitter In This Episode: [01:11] - Mike talks about why someone should have a membership site and what some of the benefits are. [02:58] - Is having a membership site beneficial even if you aren’t an authority or expert on something, and your business is based on e-commerce instead? [06:39] - Mike discusses a subscription-based product based on podcasts and discusses the value that it provides. He and Stephan then dig more deeply into providing value on a membership site in the podcast sphere. [08:52] - Stephan talks about Mike Vardy of Productivityist and how they got to know each other. [12:29] - Mike isn’t a big fan of opening and closing the door to membership sites repeatedly, he explains. He relates this to the New Year's experience of swarms of new people going to the gym every January and driving away the regulars. [17:28] - It makes sense to do a launch if, for example, you have a live event that goes with the program that only takes place once a year. Mike then relates this perspective to what he has been saying. [20:38] - Mike offers some brilliant words of wisdom: if there’s anything in your marketing that would make your audience unhappy if they found it out, don’t do it. [23:40] - Stephan talks about WP Elevation and Troy Dean, who was on Marketing Speak recently, and touches on why opening and closing membership works in some cases. [25:24] - What are Mike’s thoughts on third-party hosted membership sites as opposed to hosting your own? [27:52] - Other than Memberium, are there other tools that Mike recommends? In his answer, Mike discusses the limitations of these tools as well as offering some great recommendations. [32:56] - Mike discusses where people should go to get help building things out once they’ve settled on their tools and plugins. [36:42] - What does Mike think of WishList Member, aMember, and OptimizePress? In his answer, Mike explores a problem with the WordPress world and the issues with licensing. [41:14] - Mike offers a free plugin comparison chart. You can find that at this link! [42:37] - We hear some of Mike’s best practice tips for a membership site. He emphasizes the importance of a retention strategy. [45:51] - One of Mike’s tips is to implement a Dunning process for handling failed subscription payments. [49:48] - What does Mike recommend for cases when emails your aren’t getting through to customers and members? [52:08] - Mike is using ManyChat for his messenger bot software. [52:56] - We hear Mike’s thoughts on using text messaging as part of his marketing and communication strategy. [55:51] - What are Mike’s favorite episodes of the Membership Guys podcast, and why? [57:22] - Where can listeners go to work with Mike or join his community? Links and Resources: Membership Mastermind The Membership Guys The Membership Guys podcast Member Site Academy @MikeMIMO on Twitter AppleCare Mark Asquith John Lee Dumas Podcast Websites Patreon Mike Vardy on the Optimized Geek Productivityist Jeff Walker WP Elevation Troy Dean on Marketing Speak Memberium LearnDash Thinkific Infusionsoft Active Campaign Invision Community vBulletin XenForo MemberPress WishList Member aMember OptimizePress Free download: Guide to Choosing a Membership Plugin Dunning process Stunning ManyChat The Membership Guys episode: Why I Dislike Closed Door Membership Marketing The Membership Guys episode: How to Build a Global Brand with Chris Ducker The Membership Guys episode: Using Webinars to Grow Your Membership with Amy Porterfield The Membership Guys episode: How to Use Live Video to Market Your Membership with Luria Petrucci Intercom bbPress BuddyPress

Today's show features Melodie Moore. She's the founder of Business Tech Ninjas, a company that specializes in creating membership sites. We’ll geek out together and talk about Infusionsoft as well as various tools that integrate with it. We’ll also talk about marketing campaigns, indoctrination sequences, membership sites, online courses, and a ton more. Find Out More About Melodie Here: Business Tech Ninjas @Melodiem47 on Twitter Melodie Moore on LinkedIn melodie@businesstechninjas.com In This Episode: [01:10] - Let’s talk about systems! Melodie offers some of her best tips for avoiding mistakes and mishaps with scaling and growth in terms of systems. She then describes her auditing process. [05:23] - One of the most common and effective things that Melodie does for recurring monthly memberships is a feature welcome, she explains. [06:30] - Is Memberium the best tool for running a membership site? Melodie and Stephan discuss various options. [11:06] - Melodie strongly recommends starting small and proving your concept before going big. Stephan then offers another perspective on this: not even building your information product before you’ve sold it. [13:59] - Does Melodie have her own membership site? [17:04] - Melodie discusses the reports that Infusionsoft can automatically generate. [18:59] - We hear Melodie’s thoughts on payment gateways, such as WePay, PayPal, and Venmo. [21:57] - Melodie talks about using a learning management system, which she clarifies isn’t what Memberium is designed to be. [25:07] - Why Infusionsoft instead of Ontraport or ActiveCampaign? [27:37] - What are some of Melodie’s favorite third-party plugins or addons for Infusionsoft? [29:53] - Melodie talks about what PlusThis does and why she likes it. She offers an example of how she has used it. She also discusses several other tools. [33:33] - Stephan brings up the topic of receiving texts, explaining that he often has people at a seminar send a text message to get a free gift. [37:49] - Stephan offers a tip to listeners: format buttons and popups on your site in the first person. [38:22] - What are Melodie’s thoughts on Leadpages? [40:40] - Stephan brings up Facebook Messenger, which people are starting to use as a marketing tool. [42:32] - We go back to webinars, with Melodie offering some tips for using webinars effectively as an upselling tool. [45:11] - The challenge is getting people to actually consume content and take action, Melodie explains. [47:05] - Melodie talks about using contests to increase engagement and get new people into the site. Stephan then offers his take (and advice) on the topic. [49:37] - Melodie discusses contests that she has run or participated in that ended up being quite successful. [52:04] - What’s the difference between a contest and a sprint in this context? Melodie answers, then Stephan shares some of his own strategies. [56:55] - Melodie talks about why she likes Stephan’s actionable model that he has just described. [58:21] - Melodie offers one last bit of wisdom for listeners, which is to be able to just roll with things. [59:35] - How can listeners get in touch with Melodie if they want to work with her or her company? Links and Resources: Business Tech Ninjas @Melodiem47 on Twitter Melodie Moore on LinkedIn melodie@businesstechninjas.com Infusionsoft Memberium StrengthsFinder WishList Member OptimizePress aMember AmbitionAlly CustomerHub Thinkific The Lean Startup by Eric Ries Frank Kern WePay PayPal Venmo. Ontraport ActiveCampaign AppointmentCore ScheduleOnce PlusThis Zapier IFTTT Leadpages Leaddigits Instant Customer Facebook Messenger Traffic & Conversion Summit ManyChat Travis Ketchum on Marketing Speak 5 Day SEO Maximizer Challenge    

Ann Handley, an amazing writer and marketer, joins me today. She knows exactly what it takes to attract, engage, and keep an audience in today’s market.Quality content is more important than ever in the world of marketing. You shouldn’t just be focused on churning out content in an attempt to reach more customers. That’s a surefire way for your content to get lost in the ever-widening sea of information. Instead, you need to specifically identify your audience and create content that addresses their needs.  Ann talks to me about all that and more, so listen in and start making great content today! Find Out More About Ann Here: Ann Handley @MarketingProfs on Twitter @annhandley on Twitter MarketingProfs Ann Handley on LinkedIn Ann Handley on Facebook In This Episode: [01:23] - Ann and Stephan start off the conversation by talking about their recent random run-in with each other. [03:48] - What are some of Ann’s favorite nuggets of wisdom and insight from her book Everybody Writes? [08:04] - Ann shares some of the basic rules of creating content that matters. She discusses viewing communication with your audience as a privilege, and thinking of things from an audience-centric point of view. [09:23] - When Ann thinks about who she’s creating a piece of content for, she thinks about one person who she wants to help. She then explains that she spends a lot of time on Twitter getting to know her audience. [11:51] - Ann talks about how deep her profile of her audience persona goes. [14:21] - We hear Ann’s thoughts on tools that are important for writers, including The Elements of Style. [18:05] - Does Ann recommend that companies or marketing departments come up with style guides to make sure everybody is on the same page? [21:16] - Stephan brings up some wisdom from a previous episode of Marketing Speak. [23:20] - Ann talks about how she handles situations with ghostwriters, in terms of how she gets the best outcome for the company. She emphasizes the importance of having an editor, not just a writer. [27:04] - Every company with writers should have an editor, Ann explains. She then discusses how to figure out whether content is high-quality. [28:56] - Ann shares her thoughts on using video rather than writing as the best way to reach your audience. [31:17] - What does Ann think about repurposing content? [33:10] - Ann talks about her recommendations for what people should do in terms of creating video-based content. [35:22] - Stephan’s membership site is running Memberium, and he’s moving to using LearnDash, he explains. [36:44] - We hear Ann’s thoughts on the ways to use a video transcript. She prefers reading a transcript to watching the video, she explains. [39:29] - Ann points out that quite a few people start their content by dictating, rather than writing, the content. [42:58] - Where would Ann recommend people go to find ghostwriters? [45:45] - Ann thinks there’s an enormous upside to training yourself to think about things from an audience-centric point of view. [46:57] - What would Ann say to someone who is using writers as cogs in a wheel and just churning out content? [48:31] - Stephan talks about the importance of intentionality and approaching everything from this perspective. [52:08] - Ann digs deeper into places to find writers and freelancers. [54:10] - Ann shares her thoughts on focus groups. [55:04] - We learn what Ann means when she talks about telling bolder stories. She gives an example of a company that does an excellent job of telling bold stories. Stephan then shares an example of his own. [58:42] - Being bold doesn’t mean you have to be crazy or wacky, Ann clarifies. Instead, it’s about fully expressing your brand. [61:51] - Ann offers a book recommendation: Between You & Me by Mary Norris. Links and Resources: Ann Handley @MarketingProfs on Twitter @annhandley on Twitter MarketingProfs Ann Handley on LinkedIn Ann Handley on Facebook Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business by Ann Handley and C. C. Chapman World Domination Summit The Elements of Style by William Strunk Jr. and E. B. White Hemingway App Grammarly Searchmetrics Content Experience Uberflip Style Guide MailChimp Style Guide Ephraim Olschewski on Marketing Speak Blue Bottle Coffee From Plant to Cup: Brew an Amazing Cup of Coffee on Skillshare (by Blue Bottle Coffee) Skillshare LearnDash Wistia Vimeo Thinkific Rev.com SpeakWrite Speechpad The One Minute Millionaire by Mark Victor Hansen and Robert Allen Cash in a Flash by Mark Victor Hansen and Robert Allen WriterAccess ClearVoice Textbroker Amazon Mechanical Turk Ephraim Olschewski on the Optimized Geek Meetup ProBlogger Craigslist Don’t Make Me Think by Steve Krug Freaker USA Zappos Greatist Bird by Bird by Anne Lamott Between You & Me by Mary Norris Nick Westergaard Chris Rugh on the Optimized Geek  

The second part of our interview with Bernardo Smith-Feitosa from Membership Authority shares how he uses BuddyPress, Memberium, Learndash, BadgeOS, and Intercom to build GraceSmithTV.com

Bernardo Smith-Feitosa from Membership Authority shares how he uses BuddyPress, Memberium, Learndash, BadgeOS, and Intercom to build GraceSmithTV.com

On today’s episode we discuss the production of online courses with Marie Poulin. Marie is a former designer who became a digital strategist and co-founded the course-building site, Oki Doki. As an experienced guide, Marie walks us through the stages of online course production.   In discussing the production of online courses, we cover all the important steps one must take to be a successful instructor. Marie drives home the importance of market research (i.e. is your course topic in demand) and also the steps to building a product that fully engages your customers. Marie and Avery also discuss the pros and cons of hosting with user-friendly, customizable sites or going it alone. After this episode, listeners will be ready to set forth and create interactive, in-demand, and unique courses with confidence.  Episode Highlights:  Check your motives: Are they altruistic or simply about the money?  How to build a product customers need  Market research steps  Focusing on your strengths as an instructor (are you best with audio, video, or written content?)  Levels of course interactivity  Where to build and host your course  Beta testing  Promoting your course  If you would like to work with Marie Poulin, you may contact her at MariePoulin.com or go straight to her company’s website, OkiDoki.   Resources:  18 Reasons Why You Shouldn’t Build an Online Course by Breanne Dyck  OkiDoki  Udemy  Skillshare  Creative Live  Wish List  Member Press  Memberium  Course Cats  Thinkific  Teachable  Teachery  Pathwright  Kajabi 

Today we are joined by a very dear friend & special guest - Micah Mitchell.. Micah has been growing and automating online businesses since I was first figuring out HTML. I met him via his online sales videos and ‘follow the bouncing ball' style infusionsoft ‘how to' videos.. In fact, Micah was one of the 3 guys who really helped me get my brain wrapped around business automation.. A year or so after I first found his stuff online, I bought into one of his courses.. few months later I joined one of his coaching programs… Time went on.. and a few years later, Micah became one of my own clients… Then we became good friends and I really owe this guy a lot.. He's the one some of the big names I'm sure people on this call have heard of - would sneak in the back door to setup their marketing for them. This will be our second interview with Micah.. The first was on the rockefeller habits, hiring right the first time around and creating info products people want. Today he's coming here as founder and CEO of Memberium - A tool for MEMBERSHIP SITES WITH WORDPRESS FINALLY MADE EASY.. right now they integrate with InfusionSoft & Active Campaign. If you own an online business this is a must have tool..   “According to Ryan Deiss, CEO of Digital Marketer it's hands down the best membership plugin available for Infusionsoft.” And in fact, just yesterday, another one of our previous guests posted on facebook: From Adam Urbanski - “The Millionaire Marketing Mentor” Just a huge shout-out to Micah Mitchell and David Bullock of the https://memberium.com fame. I needed to move four pretty complicated membership website off a different membership platform to Memberium so I had some questions about it and instead of just giving me an answer they pretty much rolled up their sleeves and jumped in to do what needs to be done and make the transition happen. Totally not expected and way beyond great customer service. Thank YOU - you guys rock! Testimonials like this are pretty standard in the ship Micah runs… He's an old hat behind the scenes and for the past couple years now has been helping businesses grow by creating sustainable, easy to implement membership programs… Using Membierum.. Today he's here to break down what has worked to test, build, launch and scale a profitable membership program. Enjoy!! ---   Mission Statement: My mission is to create 200 new multi-millionaire business owners who solve world problems with entrepreneurship. How? You'll do better when you know better. Would it help you to have a mentor who can cut your learning curve by sharing their mistakes with you so you could avoid them? Would it help you to talk to that mentor and learn how they shifted their mindset to allow success to happen in the first place? Would it help you to hear them talk to other high-level entrepreneurs about their journeys, their mistakes and how they overcame their challenges to create the lives and financial success they desire? The Best Business Podcast was created for you to have all this in one place. If you like it, please subscribe, give an honest review and share with a friend you think will benefit so I may serve you both together.   "Your success is my success." -- Daryl Urbanski  

At DigitalAccessPass.com, we recently got an email from a prospective customer, who said this, in part (paraphrasing): Finally, I have built a course that I will use for content, should I host it on my site, or put it on Udemy and then give free coupons to my members to take it on udemy? And I'm going to break up my answer into multiple episodes. So in today's part 1, before I can answer that question about Udemy, we first need to talk about the 3 options you have for running a membership site. 1) Self-Hosted WordPress Site 2) A fully-hosted membership site, and 3) A third-party marketplace like Udemy.com Let's get into each of these in more detail... 1) Self-hosted WordPress site: If you listen to Episode 3 of this podcast - this is episode 14, by the way. So the title of episode 3 was "$1.5 Billion for a Membership Site? Membership Site Dream Team" - you can listen to it at subscribeme.fm/3/ , I have talked about having your own domain, the kind of hosting you should use, and how you should have your own WordPress site, what to use for video, and so on. So having your own domain registered via Godaddy, your own hosting with liquid web - to support this show, please use my affiliate link , http://subscribeme.fm/liquidweb/ . Your own version of WordPress downloaded from WordPress.org and installed on your hosting account, and then using a membership plugin like DigitalAccessPass.com, now THIS... is a self-hosted WordPress membership site. So be sure to check out episode 3 at http://subscribeme.fm/3/ 2) A fully-hosted membership platform: The difference between self-hosted and fully hosted, means that on a fully-hosted platform, everything is stored on their servers. You can use your own domain, but the hosting, the content, the videos, the forums - all of these are hosted by someone else. Just like gmail hosts all of your own email. So these third-party platforms manage your site, the content, the security, the server updates, making backups of your content. They basically take care of all the "tech", and you just log in and create content and set up your funnels. Easier said than done. Sounds very simple, but in reality, it's not. Anyway, there are 3 commonly known, fully-hosted membership solutions: They are Kajabi.com, Nanacast.com and Rainmaker Platform. Kajabi is considered more newbie-friendly and easy to use when it comes to usability and look & feel of the web site. It is a proprietary platform where everything is hosted on their servers. Proprietary platform means, it's not running on WordPress. Which means you cannot easily extend the functionality of whatever they are offering simply by uploading a new plugin or a theme. That can be good or bad, depending on what you're looking to do with your web site. Nanacast is also a proprietary but more full-featured platform that comes with a lot of features, but it is generally considered complex to set up. Nanacast does offer a WordPress plugin to let you integrate your existing WordPress site with the main account on their server, but you will probably need to hire a Nanacast consultant to help you set it all up. Finally, Rainmaker Platform is from the team behind Copyblogger and Studiopress themes. It is all built on WordPress, but it is hosted on their servers. If you use Infusionsoft.com as your CRM, then you can use either Memberium.com or Infusionsoft-owned CustomerHub to integrate your membership site with Infusionsoft. DAP integrates with Infusionsoft too. So Kajabi, Nanacast and Rainmaker are all fully-hosted solutions, and these are a completely different animal compared to self-hosted solutions (like your own hosting account with  WordPress & DAP). And usually, such fully-hosted solutions start at about 100 dollars a month, and go up from there, depending on the number of users, and add-ons you purchase. So it could become pretty expensive over time - like 300 to 500 dollars a month. And even when you pay all that, you won't really have the full flexibility you can have with your own WordPress site. Here's a couple of key disadvantages of a fully-hosted membership solution: (check out the full episode to hear the rest...)

http://www.thesaleswhisperer.com/session188 http://MakeEverySale.com ----------------------------------------------------------------- What You'll Learn In This Episode of The Inbound Sales Podcast... ----------------------------------------------------------------- * How to create a successful Membership service * If the SaaS model is the right approach for you * If you should stick to one platform or go multi-platform * Deciding between a partner or a royalty agreement * Why you should figure out all the details before cutting a deal * If hiring as opposed to having independent contractors make sense Support this podcast at — https://redcircle.com/the-sales-podcast/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy