Podcast appearances and mentions of Alan Siegel

Sean Fennessey, Alan Siegel, Charles Holmes, and Mina Kims hold a ‘Simpsons' draft as they celebrate the release of Alan's new book, Stupid TV, Be More Funny: How the Golden Era of The Simpsons Changed Television-and America-Forever. (01:22) First Times Being Introduced to ‘The Simpsons' (8:18) “Which Character Are You?” (09:31) ‘The Simpsons' Draft (11:58) The Difference Between Parody and Reference (1:12:57) Does The Simpsons Endure (1:16.23) Draft Recap (1:18.04) Honorable Mentions (1:25:04) Thanks For Watching! Alan's Book: https://t.co/rLsf4XMl03 Email us! prestigetv@spotify.com Subscribe to the Ringer TV YouTube channel here for full episodes of ‘The Prestige TV Podcast' and so much more! Hosts: Sean Fennessey, Alan Siegel, Mina Kimes, and Charles Holmes Producers: Justin Sayles, Ashleigh Smith, Donnie Beacham Jr. Video Supervision: Nick Kosut Additional Production Support: John Richter Learn more about your ad choices. Visit podcastchoices.com/adchoices

The Ringer staff writer Alan Siegel drops by to talk about his new book, Stupid TV, Be More Funny: How the Golden Era of The Simpsons Changed Television-and America-Forever. He reveals perhaps too much information about Operation Dizzy Fox, Los Angeles' lost utopian monorail future, and exactly how gross the Simpsons Writers' Room (like, the physical room) actually was. And then of course, they dive into the Funbag, answering real questions from real listeners.Do you want to hear your question answered on the pod? Well, give us a call at 909-726-3720. That is 909-PANERA-0!Stuff We Talked AboutThe reality of the LA ProtestsBehind the scenes of The SimpsonsSponsors- Factor, where you can get 50% off plus free shipping on your first box- Blueland, where you can get 15% your first orderCredits- Hosts: Drew Magary & David Roth- Producer: Brandon Grugle- Editor: Mischa Stanton- Production Services & Ads: Multitude Podcasts- Subscribe to Defector!About The ShowThe Distraction is Defector's flagship podcast about sports (and movies, and art, and sandwiches, and certain coastal states) from longtime writers Drew Magary and David Roth. Every week, Drew and Roth tackle subjects, both serious and impossibly stupid, with a parade of guests from around the world of sports and media joining in the fun! Roth and Drew also field Funbag questions from Defector readers, answer listener voicemails, and get upset about the number of people who use speakerphone while in a public bathroom stall. This is a show where everything matters, because everyone could use a Distraction. Head to defector.com for more info.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chris and Andy talk about the news that Warner Bros. and Discovery will once again be splitting into two different entities (7:12). They also discuss the trailer for Noah Hawley's ‘Alien: Earth' series (11:43). Then, they talk about the rest of ‘Dept. Q' and how this show could be Netflix's ‘Slow Horses' if they wanted it to be (21:19), before Chris is joined by Alan Siegel to talk about his new book ‘Stupid TV, Be More Funny: How the Golden Era of The Simpsons Changed' (36:37). Hosts: Chris Ryan and Andy Greenwald Guest: Alan Siegel Producer: Kaya McMullen Video Production and Editing: Jon Jones Learn more about your ad choices. Visit podcastchoices.com/adchoices

Hello, media consumers! Bryan and David parse through the very public Donald Trump–Elon Musk breakup (0:41) before sharing some notes on Games 1 and 2 of the NBA Finals; Warner Bros. Discovery, which is splitting into two companies; ABC's Terry Moran's suspension; and a hefty edition of "sliding doors" metaphors (15:28). Finally, The Ringer's Alan Siegel joins to discuss his new book, 'Stupid TV, Be More Funny: How the Golden Era of "The Simpsons" Changed Television—and America—Forever' (43:53). Plus, the Overworked Twitter Joke of the Week and David Shoemaker Guesses the Strained-Pun Headline! Hosts: Bryan Curtis and David ShoemakerGuest: Alan SiegelProducer: Kyle Crichton Learn more about your ad choices. Visit podcastchoices.com/adchoices

From The Debbie Nigro Show Podcast Let's face it—we all want to keep doing the things we love. But one unexpected twist, fall, or awkward step (looking at you, pickleball!) and suddenly we're dealing with pain that lingers longer than our last relationship. On this episode of The Debbie Nigro Show, Dr. Alan Siegel, co-founder of ProClinix, brings 30+ years of insight on how to recover from injuries, manage chronic pain, and keep your body moving—without relying on surgery or medications. Here are the key takeaways anyone—anywhere—can benefit from:  Injury Prevention Starts Before You're in Pain Dr. Siegel stresses that many injuries, especially from fast-growing sports like pickleball, happen because people jump into activities without prepping their bodies. Tendons, joints, and muscles need maintenance—just like your car!  Integrated Care = Faster, Smarter Healing At ProClinix, they take a modern approach to recovery—combining chiropractic, physical therapy, acupuncture, massage therapy, and even regenerative medicine like PRP. This whole-body, drug-free strategy is gaining popularity across the U.S. for its effectiveness in treating everything from back pain to vertigo. No Script? No Problem! In many states like New York, you don't need a prescription to start physical therapy. That means you can get help right away, instead of waiting weeks or months in pain.  Yes, Balance Issues Can Be Treated! Think you just have to live with dizziness or gait problems? Think again. Dr. Siegel explains how physical therapy and specialized maneuvers can dramatically improve balance—and often offer instant relief from symptoms like vertigo.  From Young Athletes to Aging Joints—They Treat It All Whether it's your teenager's sports injury or your mom's hip pain, integrative practices like ProClinix are designed to treat the whole family, no matter the age or condition.    Where Can You Find ProClinix? If you're in the New York Metro area, you're in luck. ProClinix has 7 locations (and growing) including Armonk, Larchmont, West Harrison, Yorktown Heights, Tarrytown, Ardsley, Pleasantville—and a new clinic opening soon in Mount Kisco.   Not local? Use this episode as a wellness checklist for choosing an integrated rehab provider wherever you are!   Tune in to this podcast episode of The Debbie Nigro Show to hear Dr. Siegel's real talk about the body, the pain, and how to get back to living your life.

Alan Siegel, author of "Stupid TV, Be More Funny", brings tales from the Simpsons writers' room, Disney jail and Moe's Tavern (the one at Universal). "⁠⁠⁠Unlicensed Theme Park Scented Candles (Club 3)⁠⁠⁠" episode is up at: ⁠⁠⁠Patreon.com/PodcastTheRide⁠⁠⁠ FOLLOW PODCAST: THE RIDE: ⁠⁠⁠https://twitter.com/PodcastTheRide⁠⁠⁠ ⁠⁠⁠https://www.instagram.com/podcasttheride⁠⁠⁠ BUY PODCAST: THE RIDE MERCH: ⁠⁠⁠https://www.teepublic.com/stores/podcast-the-ride⁠⁠⁠ PODCAST THE RIDE IS A FOREVER DOG PODCAST ⁠⁠⁠https://foreverdogpodcasts.com/podcasts/podcast-the-ride⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

"I shouldn't let this bother me. I'm in television now. It's my job to be repetitive. My job! My job! Repetitiveness is my job!" - Bart Simpson A trip to the box factory causes Bart to catch the showbiz bug when he sneaks away and lands a gig behind the scenes at The Krusty the Clown Show. But when a bit part on a sketch makes him an overnight sensation, he learns just how long a single catchphrase can sustain an entertainment career. Our guest: Alan Siegel, senior staff writer at The Ringer, and author of the upcoming book, Stupid TV, Be More Funny Support this podcast and get over 200 ad-free bonus episodes by visiting Patreon.com/TalkingSimpsons and becoming a patron! And please follow the official Twitter, @TalkSimpsonsPod, not to mention Bluesky and Instagram!

For this Animation Weekend, AKAPAD The Film Buff dives into an overlooked Paramount+ animated series—ARK: The Animated Series. This show impressed Peter so much that he had to bump today's scheduled release to make room for this discussion. We're often told to seek out what's new and what's good—ARK: The Animated Series is both.Beyond the show itself, this episode also explores a larger question: Why isn't there more dinosaur-driven storytelling in today's marketplace?*** Producers note***AKAPAD recoreded this episode with very little sleep, so at time he rambles. Those who brought us The Ark The Animated series. Main Voice CastMadeleine Madden – Helena WalkerMichelle Yeoh – Meiyin LiGerard Butler – General Gaius Marcellus NervaDavid Tennant – Sir Edmund RockwellZahn McClarnon – John / Thunder Comes ChargingDevery Jacobs – AlasieJeffrey Wright – Henry TownsendRecurring and Guest RolesDee Bradley Baker – Dodo, Scary, Rhubarb, MonkeyJuliet Mills – ChavaTonantzin Carmelo – ZitkalaCissy Jones – GladiatrixArmen Taylor – Randall WallaceRussell Crowe – Kor the ProphetVin Diesel – SantiagoKarl Urban – BobElliot Page – Victoria WalkerDeborah Mailman – Deborah WalkerTatanka Means – MatoMalcolm McDowell – Senator Lucius Cassius VirilisAlan Tudyk – The CaptainMonica Bellucci – Cassia VirilaProduction CrewDirectors: Jay Oliva, David Hartman, Chase Conley, Sebastian Montes, Jeremy StieglitzProducers: Vin Diesel, Gerard Butler, Jeremy Stieglitz, Jesse Rapczak, Alan Siegel, Doug KennedyWriters: Marguerite Bennett, Kendall Deacon DavisComposer: Gareth CokerA little bit more about The Ark The Animateed SeriesARK: THE ANIMATED SERIESAlright, nerds and dino-fanatics, buckle up because ARK: The Animated Series is here to rip through your TV screen like a raptor in a meat locker! Based on the massively popular survival game, this show is a high-octane, time-bending thrill ride that asks one simple question: What if history's greatest warriors, scientists, and survivors all woke up in a prehistoric nightmare—together?Enter Helena Walker, a 21st-century paleontologist who finds herself resurrected on a savage world where dinosaurs roam, warlords rule, and survival is anything but guaranteed. With no memory of how she got there, Helena has to adapt fast, forming uneasy alliances with warriors from different eras—think samurai, Vikings, and futuristic soldiers—all while fending off the ruthless General Nerva and the sinister alchemist Sir Edmund Rockwell. Oh, and did we mention Vin Diesel is in this? Because Vin Diesel is in this.It's Jurassic Park meets Conan the Barbarian, with a dash of Lost and a whole lot of dino-fueled action. The animation? Slick. The battles? Brutal. The stakes? Nothing short of survival itself. And with a voice cast stacked with Hollywood heavyweights like Michelle Yeoh, David Tennant, Gerard Butler, and, yeah, Vin freakin' Diesel, this is one prehistoric epic you don't want to sleep on.So sharpen your spears, mount your T-Rex, and prepare for war—because ARK: The Animated Series is coming for your eyeballs!

Mike talks to writer Alan Siegel (The Ringer) who just wrote a book about the golden era of The Simpsons in the 90s changed TV and America forever. They build their Mount Rushmore of 90’s Simpsons episodes, how the show was influenced by classic cinema and the best movies that they did parodies of on the show. In the Movie Review, Mike defends The Electric State and its horrendous score on the notorious fruit reviewing site. He talks about why people were too harsh on it, how he feels about the Russo Brothers going into the next Avengers movies, and his theory on why Netflix may start spying on us to improve their movies? In the Trailer Park, Mike talks about the new Blumhouse horror movie coming out this week, The Woman In The Yard. It’s about a mysterious woman who repeatedly appears in a family's front yard, often delivering chilling warnings and unsettling messages, leaving them to question her identity, motives and the potential danger she might pose. Mike shares the major red flags that popped up from him in the preview. PRE-ORDER HERE: STUPID TV, BE MORE FUNNY by Alan Siegel. A book about the golden age of The Simpsons in the '90s, comes out on June 10. See omnystudio.com/listener for privacy information.

For this Animation Weekend, AKAPAD The Film Buff dives into an overlooked Paramount+ animated series—ARK: The Animated Series. This show impressed Peter so much that he had to bump today's scheduled release to make room for this discussion. We're often told to seek out what's new and what's good—ARK: The Animated Series is both. Beyond the show itself, this episode also explores a larger question: Why isn't there more dinosaur-driven storytelling in today's marketplace? *** Producers note*** AKAPAD recoreded this episode with very little sleep, so at time he rambles. Those who brought us The Ark The Animated series. Main Voice Cast Madeleine Madden – Helena Walker Michelle Yeoh – Meiyin Li Gerard Butler – General Gaius Marcellus Nerva David Tennant – Sir Edmund Rockwell Zahn McClarnon – John / Thunder Comes Charging Devery Jacobs – Alasie Jeffrey Wright – Henry Townsend Recurring and Guest Roles Dee Bradley Baker – Dodo, Scary, Rhubarb, Monkey Juliet Mills – Chava Tonantzin Carmelo – Zitkala Cissy Jones – Gladiatrix Armen Taylor – Randall Wallace Russell Crowe – Kor the Prophet Vin Diesel – Santiago Karl Urban – Bob Elliot Page – Victoria Walker Deborah Mailman – Deborah Walker Tatanka Means – Mato Malcolm McDowell – Senator Lucius Cassius Virilis Alan Tudyk – The Captain Monica Bellucci – Cassia Virila Production Crew Directors: Jay Oliva, David Hartman, Chase Conley, Sebastian Montes, Jeremy Stieglitz Producers: Vin Diesel, Gerard Butler, Jeremy Stieglitz, Jesse Rapczak, Alan Siegel, Doug Kennedy Writers: Marguerite Bennett, Kendall Deacon Davis Composer: Gareth Coker A little bit more about The Ark The Animateed Series ARK: THE ANIMATED SERIES Alright, nerds and dino-fanatics, buckle up because ARK: The Animated Series is here to rip through your TV screen like a raptor in a meat locker! Based on the massively popular survival game, this show is a high-octane, time-bending thrill ride that asks one simple question: What if history's greatest warriors, scientists, and survivors all woke up in a prehistoric nightmare—together? Enter Helena Walker, a 21st-century paleontologist who finds herself resurrected on a savage world where dinosaurs roam, warlords rule, and survival is anything but guaranteed. With no memory of how she got there, Helena has to adapt fast, forming uneasy alliances with warriors from different eras—think samurai, Vikings, and futuristic soldiers—all while fending off the ruthless General Nerva and the sinister alchemist Sir Edmund Rockwell. Oh, and did we mention Vin Diesel is in this? Because Vin Diesel is in this. It's Jurassic Park meets Conan the Barbarian, with a dash of Lost and a whole lot of dino-fueled action. The animation? Slick. The battles? Brutal. The stakes? Nothing short of survival itself. And with a voice cast stacked with Hollywood heavyweights like Michelle Yeoh, David Tennant, Gerard Butler, and, yeah, Vin freakin' Diesel, this is one prehistoric epic you don't want to sleep on. So sharpen your spears, mount your T-Rex, and prepare for war—because ARK: The Animated Series is coming for your eyeballs!

Den of Thieves is a film that desperately needed a more proactive PR strategy—at least, that's the view of AKAPAD The Film Buff in today's episode of one of the best film podcasts out there. His unique perspective sets his take on DoT apart from other critics, offering insights you won't hear anywhere else. Den of Thieves (2018) Credits Director: Christian Gudegast Writers: Christian Gudegast, Paul T. Scheuring Producers: Gerard Butler, Mark Canton, Tucker Tooley, Alan Siegel, Tony Grazia Cast: Gerard Butler as "Big Nick" O'BrienPablo Schreiber as Ray MerrimenO'Shea Jackson Jr. as Donnie WilsonCurtis "50 Cent" Jackson as Enson LevouxMeadow Williams as HollyMaurice Compte as Benny "Borracho" MagalonEvan Jones as Bo "Bosco" OstromanDawn Olivieri as Debbie O'Brien Cinematography: Terry Stacey Music: Cliff Martinez Editing: Joel Cox Production Companies: Diamond Film Productions, STX Entertainment

Den of Thieves is a film that desperately needed a more proactive PR strategy—at least, that's the view of AKAPAD The Film Buff in today's episode of one of the best film podcasts out there. His unique perspective sets his take on DoT apart from other critics, offering insights you won't hear anywhere else. Den of Thieves (2018) Credits Director: Christian GudegastWriters: Christian Gudegast, Paul T. ScheuringProducers: Gerard Butler, Mark Canton, Tucker Tooley, Alan Siegel, Tony GraziaCast: Gerard Butler as "Big Nick" O'Brien Pablo Schreiber as Ray Merrimen O'Shea Jackson Jr. as Donnie Wilson Curtis "50 Cent" Jackson as Enson Levoux Meadow Williams as Holly Maurice Compte as Benny "Borracho" Magalon Evan Jones as Bo "Bosco" Ostroman Dawn Olivieri as Debbie O'Brien Cinematography: Terry StaceyMusic: Cliff MartinezEditing: Joel CoxProduction Companies: Diamond Film Productions, STX Entertainment

It's been 15 years since the premiere of MTV's ‘Jersey Shore.' At the time, the show stirred up mixed feelings: it irritated locals, offended media members, and even bothered the state's highest elected official. It was also a bona fide sensation. Even after everyone's anger and fake tans have faded away, there's still a lot to learn from the battle between ‘Jersey Shore' and the State of New Jersey. In this narrative feature, Alan Siegel takes a closer look at a pop culture war that, in some ways, is still raging today. Featuring exclusive interviews with Nicole “Snooki” Polizzi and former New Jersey governor Chris Christie, Alan investigates what exactly ‘Jersey Shore' taught us about representation in the media, regional identity, and what it means to be a “Guido.” Host: Alan Siegel Producers: Devon Baroldi and Vikram Patel Sound Design: Devon Baroldi Mixing and Mastering: Scott Somerville Learn more about your ad choices. Visit podcastchoices.com/adchoices

Johnny first recaps a little bit of Episode 14 before answering fan questions about Season 40 and the drama surrounding it. Then, he addresses some of Devin's recent wild claims. Then, Alan Siegel joins to talk about his forthcoming podcast on one of the most iconic reality shows of all time, 'Jersey Shore,' which will be airing on the Ringer Reality TV Podcast feed on December 3. Watch the full video of this episode on YouTube: https://youtu.be/7I4qFZejQE0 Subscribe to the ‘Ringer Reality TV' YouTube channel to watch our coverage of ‘Battle of the Eras' all season long: https://www.youtube.com/@RingerRealityTV. Host: Johnny Bananas Guest: Alan Siegel Producer: Sasha Ashall Engineers: Bobby Gibbons and Sam Amezcua Learn more about your ad choices. Visit podcastchoices.com/adchoices

Hello, media consumers! Bryan welcomes The Ringer's own Hollywood bureau chief, Alan Siegel. They both share some of their lukewarm takes on the media and the following subjects: Donald Trump's love affair with Hannibal Lecter (01:31). The Donald Trump hack: documents sent to Politico emails (8:42) A sports documentary check-in on 'Hard Knocks' and 'Receiver' (18:15) The essence of cable news (28:01) Australian B-girl Raygun breaks her silence (37:26) Alan closes out with a few of his “only journalism words" (43:22) Plus, David Shoemaker Guesses the Strained-Pun Headline. Host: Bryan Curtis Guest: Alan Siegel Producer: Brian H. Waters Learn more about your ad choices. Visit podcastchoices.com/adchoices

This podcast is a commentary and does not contain any copyrighted material of the reference source. We strongly recommend accessing/buying the reference source at the same time. ■Reference Source https://www.ted.com/talks/alan_siegel_let_s_simplify_legal_jargon ■Post on this topic (You can get FREE learning materials!) https://englist.me/55-academic-words-reference-from-alan-siegel-lets-simplify-legal-jargon-ted-talk/ ■Youtube Video https://youtu.be/TvSy4Bj-cAY (All Words) https://youtu.be/EpmE34C1gxo (Advanced Words) https://youtu.be/A2kWV2Ewj2k (Quick Look) ■Top Page for Further Materials https://englist.me/ ■SNS (Please follow!)

Alan Siegel joins gabrus to talk about that absolute chaos that is growing up with brothers. Check out gabrus' other podcast, Action Boyz.Check out 101 Places to Party Before You Die now streaming on MaxAdvertise on High & Mighty via Gumball.fm.See omnystudio.com/listener for privacy information.

What exactly is political intelligence? And why is it important to have in the workplace?In Episode 130, Cari Guittard, Chief Strategy Officer & Partner at ChangeX & purposewerx and Leadership Professor at Hult International Business School, joins Melinda in a conversation around the constructive approach to addressing politics within the workplace. Drawing from her multiple experiences in the DEI, ESG, and political fields, Cari delves into practical tools to develop our political intelligence. She discusses why this skill set can be necessary for advancing our careers and positioning ourselves as purpose-driven leaders, the importance of curiosity in political conversations, and how it can enhance our situational awareness to adapt effectively to moments of transition or crisis. She also taps into how organizations can respond to anti-wokeness in a way that opens the door for creativity and creates positive change at work. About Cari Guittard (she/her)Strategic purpose design, global thought leadership and high velocity social impact. The Un-Guided Missile. A nickname given to me by one of my former bosses and mentors for my relentless approach to connection, collaboration, and driving impact. From corporate diplomacy, political intelligence, foresight and futures strategy, women's leadership/gender intelligent design, ESG, DE&I, and next gen efforts. My brain is most on fire when I am engaged with clients building, branding and leveraging unique multi-discipline tri-sector partnerships (between government agencies, NGOs, companies and private citizens) to develop solutions to complex and urgent problems. Award-Winning Professor. Keynote Speaker & Facilitator. Ghost Writer. Brand & Thought LeadershipAn endless collector and distiller of wisdom and knowledge wherever I find it. Am most known for my work as a speaker, facilitator, and writer even though I am also at home as a strategist, data analyst and researcher. I learned branding and the creative discipline directly from working with legends, seasoned leaders, and boards in the Advertising, Marketing and the Global PR space. Keith Reinhard, Charlotte Beers, Alan Siegel, and many others.Purposeful, Practical, GlobalIn 2018, 2020, and 2021 Hult San Francisco awarded me The Most Inspirational Faculty and Faculty of the Year. I develop and teach graduate leadership courses as well as electives in Political Intelligence for Work, Strategic Influence & Persuasion, Gender Intelligence, Crisis Management & International Negotiations.For educational resources from this episode, visit empovia.co.Connect With CariLinkedIn: linkedin.com/in/cariguittard/Connect With UsYouTube: youtube.com/@empoviaTwitter: twitter.com/empoviacoFacebook: facebook.com/empoviaInstagram: instagram.com/empoviaLinkedIn: linkedin.com/company/empoviaProduction TeamCreator & Host: Melinda Briana EplerCo-Producers: Renzo Santos & Christina Swindlehurst ChanPodcast Rocket: Rob Scheerbarth & Nina Rugeles[Image description: LEA promo and photos of Cari Guittard, a White, cis gender female photographed in black and white with long blonde hair and dark button up shirt; and host Melinda Briana Epler, a White woman with blonde and red hair, glasses, red shirt, and black jacket.]Support the show

On this episode Bryan has Alan Siegel A writer for “The Ringer” Follow Alan on twitter @AlanSiegelLA If you want to hear Bryan explore the unfunny world of Greg Gutfeld then you should check out our Patreon where you can get access to “Gut Shot!!” plus a slew of other series that are updated every week! - www.patreon.com/streetfightradio Join the chat to talk to us while we record these episodes live every wednesday and sunday at 8pm on Twitch,Youtube & Facebook. Street Fight Radio Twitch - www.twitch.tv/streetfightradio Street Fight Radio Youtube - www.youtube.com/c/StreetFightWCRS Street Fight Radio Facebook - www.facebook.com/StreetFightWCRS Every Sunday at 8pm we do a show where we take calls from y'all. If you want to call in you can reach us at - (614) 655-3887

Alan Siegel interviews some of James Cameron's creative collaborators to find out the secrets of the blockbuster director's success. You can read the written version of this feature at TheRinger.com. Host: Alan Siegel Edited by Andrew Gruttadaro Produced by Steve Ahlman and Vikram Patel Learn more about your ad choices. Visit podcastchoices.com/adchoices

Alan Siegel interviews the cast and creatives behind 'Better Call Saul' and discovers what it took to get the iconic show made. You can read the written version of this piece at theringer.com. Host: Alan Siegel Senior Producer: Steve Ahlman Learn more about your ad choices. Visit podcastchoices.com/adchoices

Today on Soundtracker I'm joined by Kaleb Horton (@kalebhorton) and Alan Siegel (@AlanSiegelLA) to talk about WALK HARD : THE DEWEY COX STORY, the only biopic you ever need to see. In this episode we discuss why it did poorly at the box office, how above and beyond it went with so many details in both the film and the soundtrack, why there should never be another biopic made after this one, the amazing soundtrack, and so much more. Unlike ca-caine, you definitely want part of this shit, so give it a listen.Kaleb Horton is a very talented writer and is currently in between work, anyone interested can contact him here: kaleb.c.horton@gmail.comYou can also find some of his writing here: https://www.vox.com/the-highlight/22570738/chowchilla-school-bus-kidnappingAlan Siegel writes for The Ringer, and his oral history of Walk Hard can be found here: https://www.theringer.com/platform/amp/movies/2019/5/29/18642513/walk-hard-dewey-cox-oral-history-john-c-reilly-music-biopic-jake-kasdan-judd-apatow

Dr. Alan Siegel is a Family Physician in Northern California. He has run an arts in health program, Art of Health and Healing, for the last 10 years for his county health system. He has also been working nationally to bring the arts to health care workers to address burnout, anxiety, depression, and PTSD. His ARC Program (Arts for Resilience in Clinicians) will be releasing a website soon to make expressive arts engagement available to all health care workers. Dr. Siegel is also the Executive Board member of the National Organization for Arts in Health (NOAH), and Lead for NOAH's Clinician Burnout and Well-being Working Group.   We talk about healthcare worker burnout, stress, anxiety, PTSD and how the arts should be used to address these issues. While these issues predated COVID, it has become much worse during the pandemic and will continue to worsen as the pandemic improves.  You can watch the music video for his song "The Doctor Is Out" at https://vimeo.com/509467670

Dr. Alan Siegel is a Family Physician in Northern California. He has run an arts in health program, Art of Health and Healing, for the last 10 years for his county health system. He has also been working nationally to bring the arts to health care workers to address burnout, anxiety, depression, and PTSD. His ARC Program (Arts for Resilience in Clinicians) will be releasing a website soon to make expressive arts engagement available to all health care workers. Dr. Siegel is also the Executive Board member of the National Organization for Arts in Health (NOAH), and Lead for NOAH's Clinician Burnout and Well-being Working Group.   We talk about healthcare worker burnout, stress, anxiety, PTSD and how the arts should be used to address these issues. While these issues predated COVID, it has become much worse during the pandemic and will continue to worsen as the pandemic improves.  You can watch the music video for his song "The Doctor Is Out" at https://vimeo.com/509467670

Alan Siegel interviews the cast and crew of ‘Scream' and uncovers what it took to get the iconic horror film made.You can read the written version of this piece at theringer.com. Host: Alan Siegel Producer: Steve Ahlman Learn more about your ad choices. Visit podcastchoices.com/adchoices

"For decades, Alan Siegel and Irene Etzkorn have championed simplicity as a competitive advantage and a consumer right. Consulting with businesses and organizations around the world to streamline products, services, processes and communications, they have achieved dramatic results. In Simple, the culmination of their work together, Siegel and Etzkorn show us how having empathy, striving for clarity, and distilling your message can reduce the distance between company and customer, hospital and patient, government and citizen-and increase your bottom line. Examining the best and worst practices of an array of organizations big and small-including the IRS, Google, Philips, Trader Joe's, Chubb Insurance, and ING Direct, and many more-Siegel and Etzkorn recast simplicity as a mindset, a design aesthetic, and a writing technique. In these illuminating pages you will discover, among other things: Why the Flip camera became roadkill in the wake of the iPhone What SIMPLE idea allowed the Cleveland Clinic to improve care and increase revenue How OXO designed a measuring cup that sold a million units in its first 18 months on the market Where Target got the idea for their "ClearRX" prescription system How New York City simplified its unwieldy bureaucracy with three simple numbers By exposing the overly complex things we encounter every day, SIMPLE reveals the reasons we allow confusion to persist, inspires us to seek clarity, and explores how social media is empowering consumers to demand simplicity. The next big idea in business is Simple." (Educational and inspirational materials. The Creators own their music/songs and content.)

Dr. Alan Siegel is a Family Physician in Northern California. He has run an arts in health program, Art of Health and Healing, for the last 10 years for his county health system. He has also been working nationally to bring the arts to health care workers to address burnout, anxiety, depression, and PTSD. His ARC Program (Arts for Resilience in Clinicians) will be releasing a website soon to make expressive arts engagement available to all health care workers. Dr. Siegel is also the Executive Board member of the National Organization for Arts in Health (NOAH), and Lead for NOAH's Clinician Burnout and Well-being Working Group. We talk about healthcare worker burnout, stress, anxiety, PTSD and how the arts should be used to address these issues. While these issues predated COVID, it has become much worse during the pandemic and will continue to worsen as the pandemic improves. You can watch the music video for his song "The Doctor Is Out" at https://vimeo.com/509467670 --- Support this podcast: https://podcasters.spotify.com/pod/show/artsforthehealthofit/support

In this week's episode, Kyle chats with Alan Siegel, the designer of the NBA logo. Over the course of their discussion, the pair address Alan's background in design, the story of the NBA logo, recent comments from Kyrie Irving, and more.

On this episode of the Healthy, Wealthy and Smart Podcast, I welcome Christa Gurka on the show to discuss marketing. An orthopedic physical therapist specializing in Pilates-based fitness, rehabilitation, injury prevention and weight loss, Christa Gurka’s reputation speaks for itself. With two decades of experience training those of all ages and fitness levels, the founder/owner of Miami’s Pilates in the Grove, which serves the Coconut Grove and South Miami communities, believes in offering her clients personal attention with expert and well-rounded instruction.   In this episode, we discuss: -Why you should design an ideal client avatar -How a small marketing budget can make a big impact -Crafting the perfect message to attract your ideal client -The importance of continual trial and error of your message -And so much more!   Resources: Christa Gurka Instagram Christa Gurka Facebook Pilates in the Grove Christa Gurka Website FREE resources     A big thank you to Net Health for sponsoring this episode! Learn more about the Redoc Patient Portal here.   For more information on Christa: An orthopedic physical therapist specializing in Pilates-based fitness, rehabilitation, injury prevention and weight loss, Christa Gurka’s reputation speaks for itself. With two decades of experience training those of all ages and fitness levels, the founder/owner of Miami’s Pilates in the Grove, which serves the Coconut Grove and South Miami communities, believes in offering her clients personal attention with expert and well-rounded instruction.   Read the full transcript below: Karen Litzy (00:01): Hi Christa, welcome to the podcast. I'm happy to have you on. So today we're going to be talking about three strategies for marketing for cash based practices. And the good thing about all of these strategies is they don't cost a lot of money, right? And that's important when you're starting a business. You know, we don't want to have to take out a bunch of loans, we don't want to have to spend a lot of our own money. We want to try and start up as lean as we can. And so I'm going to throw it over to you to kick it off with. What is your first strategy for marketing for cash based practices? Christa Gurka (00:43): Perfect. So one of the reasons I just want to start with saying why I'm a little passionate about this marketing thing is because myself included when I first started, I really kind of, I felt like I started backwards almost like from the ends. And I think it's really so helpful for people to learn to start kind of from the beginning. Right? So my very first strategy that I think is really, really important is to have a real good idea of who your ideal customer or who your target audience is. And I get often some pushback from people saying, well, everybody can use my services. Of course everyone can use physical therapy. Absolutely. And that doesn't mean you have to single anybody out. But you know, I think Marie Forleo said it or maybe somebody said it to her, but when you speak to everyone, you really, you speak to no one and so slew thing, your who, your ideal customer is, how they feel, how they think. Christa Gurka (01:45): It's very, very beneficial. So if you want, I can kind of go through like a few questions that I use to kind of narrow down who that person is. So one of the things to know when we go through our ideal customer, we actually give this person a name, an age, a gender demographic, married, not married, retired, not retired, education level, median income. And when we do anything in our business now, so we are ideal customer, her name is Georgia. And so we say every time we have a meeting we say, well what will Georgia think about this? Well Georgia like this, so we're Georgia not like this. So that's the very first thing. And we refer to that person as their name. And then you want to go through like what are their biggest fears about whatever problem they're looking to solve. Christa Gurka (02:40): People buy based on emotion. And so get into the underlying source of that emotion is really, it can be very powerful. So what are their fears? What do they value? Right? Cause when it comes to money, people paying for those, it's not always a dollar amount. It's more in line with what do they value? And if you can show these clients that you serve, offered them a value, the money, the dollar amount kind of becomes obsolete. So things like that. What could happen, what would be the best case scenario if this problem were solved for them? What would be the worst case scenario of this problem were never solved. So in terms of physical therapy, let's say generalize orthopedics, right? Back pain. 80 million Americans suffer from back pain. Yeah. So an easy one to start with, an easy one to start with, right? Christa Gurka (03:35): So let's think of, you know, back pain, it's so general, right? But if you can say, what is the worst thing that can happen because of this back pain, right? So maybe the worst thing that could happen is this person loses days at work because they have such bad back pain, they can't sit at their desk or maybe they have such bad back pain that there performance drops and so that cause they can't concentrate. And so now maybe they lose their job or they get emoted because their back pain. So the worst case scenario is maybe they're not, they ended up losing their job because of back pain. So you kind of take it all the way back. And then if you could speak to them about how would it feel if we were able to give you the opportunity to sit eight hours at a desk and not think of your back pain one time and what would that mean to you? So really kind of under covering a lot, a lot, a lot about who your ideal customer is. It's my number one strategy. Karen Litzy (04:39): And I also find that it's a great exercise in empathy. So for those that maybe don't have that real innate sense of empathy, it's a way for you to step into their shoes. And I always think of it as a what are their possible catastrophizations? So if we put it in the terms that the PT will understand, like when I did this number of years ago, I sort of catastrophized as this person. What would happen if this pain didn't go away? I wouldn't be able to take care of my children. I wouldn't be able to go to work. It would affect my marriage. My marriage would break up, I would be a single mom. I would, you know, so you can really project out really, really far and then reel it back in, like you said, and say, well, what would happen if they did work with you? What is the best case scenario on that? So yeah, I just sort of catastrophized out like super, super far and it's really helpful because when that person who is your ideal client then comes to you and you're doing their initial evaluation, you can ask them these questions. Christa Gurka (05:51): Yeah. Yeah. It's very powerful. And I love how you brought in, like you empathize with them and you know, and by the way, a lot of our clients do catastrophize, right? And we have to reel them, we have to reel them back in. So that was a really great point. I also think it can be sometimes on the flip side where somebody maybe comes in and their goal is very benign. Maybe it's, I really want to be physically fit. I want to look good. Right? So you kind of think, well, what's the catastrophe if that doesn't happen? But maybe, maybe they're in a relationship where they're a partner. Aesthetics is a big part of that. And maybe they feel insecure and they feel if they don't present well to their partner, their partnership may dissolve whatever the case may be. So now you're getting to an underlying, it really is more emotional than physical, right? So now you're being able to empathize with them in that way and speak to them in those terms, give them positive things that maybe they don't even realize they need. Karen Litzy (06:53): Exactly. And then it also seems like once you're in those shoes or walking in their shoes, in their footsteps, however you want to put it, that’s when that person does come to you, you can have a conversation with them that's maybe not so much centered around back pain, but that’s centered around their life. And that's when people make that connection with you. Right? So when we're talking to patients who are not sure that they want to start physical therapy, if we kind of get them, they're much more likely to come and see us. So it's not about the back pain, it's not about the knee pain. It's about how are we going to make a difference in their life. And if we can make that, like harking back to what you said earlier, it's an emotional experience and people tend to buy things based on emotions and their gut feelings and how they feel. So if we can tap into that in a really authentic way, then talk about a great marketing strategy. Christa Gurka (07:58): Excellent. Exactly. Karen Litzy (08:00): And then, okay, so we've got our ideal customer, client avatar. Now what do we do? Christa Gurka (08:10): Great. Now what? So you've got your ideal customer, right? And so by the way, people also sometimes think like, well, I don't want to pigeonhole myself into this, right? But by the way, your ideal customer may change. It's okay first of all to change. And he doesn't have more than one. You can have more than one. Certainly we have more than one in our business. And by the way, you may start out thinking about one ideal customer, but the people that keep coming back, maybe somebody else and you're like, Oh, obviously, maybe I have to rethink this. Right? And again, it doesn't mean that you can't serve someone else. It just means that when you're thinking about marketing and stuff, you're going to go after everything should funnel into one specific thing. So then the next step in the marketing is, okay, so where do these people live? Christa Gurka (08:59): And I don't mean live like literally what neighborhood do they live in? Where do they live in terms of getting their news information? Where do they live in terms of being on social media? Where do they live in terms of, you know, what do they value as far as like personal or professional life? So one thing I see is, you know, people you know are like, well, I'm gonna put an ad in the newspaper, that's great. But if you live in an area where nobody reads the newspaper, then you're putting your money somewhere that you're not going to be seen. Or maybe the flip side is, well, I'm going to do a lot of stuff on Instagram. Well, if you were, your clientele is over 65 studies show that most people over 65 are not on Instagram. That doesn't mean they're nobody is, it just means, you know, or vice versa. Christa Gurka (09:50): If your client is 25, they're probably not on Facebook anymore, right? So, then again you can be, this is why it won't cost you a lot because you can narrow down where you are going to spend your money, right? Also, if you're running Facebook ads, which will then go on Instagram you can narrow down in your audience when you build out your audience to be very, very, very specific based on are you a brick and mortar establishment? So are you trying to get people to come in to your place? Right? So you want to say, well, if people are not, if you know that your ideal customer's not convenience as important and they're not going to travel more than five miles, you shouldn't market to people that live or work outside of a five mile radius from your studio. Right? So that's important to know as well as also maybe your customer gets their information from friends or relatives, you know, or like someone said, you know, you need to go see Karen, she's been really great for me and that's how they get to you. Christa Gurka (11:00): So how can you then get in front of your client's friends, right? Maybe you could do an open house, invite a friend, bring them in. Let's do one-on-one, you know, just kind of like a talk, right? Maybe you could bring them in if, say your ideal customer, let's say your ideal customer is in their sixties, what are some things that people in that age group are going through? Maybe you can have a talk about that specific thing. Not necessarily a therapy, but now you get everyone to kind of come to you. It's not even about what you actually do cause you can need them based on where they are. And most people, by the way, they say there's the numbers range, but usually they have to see you about seven times or have seven points of contact with you before they're comfortable buying from you. So these are just way to get people to know, like, and trust you and then they'll buy from you. So that's strategy number two. Once you know really who your customer is and they could take a couple years to really start to peel back all the onion of that, then the next thing is be where they are, be in front of where they are. Karen Litzy (12:13): Yes, absolutely. And, I love that you mentioned the different types of social media and who's on where, because like you said, this is something that isn't going to break the bank because you have narrowed down exactly where you want to spend your money. Right? So we're taking who that ideal person is, where finding out where they like to hang out, what they read, who they're with, all that kind of stuff. So that when you build out a marketing campaign for your business, you kind of know who and where to target. Christa Gurka (12:49): Right? Exactly. Yes. And even so, even with Facebook, yeah. When you build out your audience, right? So you can have a variety of audiences. You can create lookalike audience, which I'm sure is like a whole podcast onto itself, but you can also target people that like certain brands. So when I do my ideal customer, I'm like, well what brand do they resonate with? In other words. So I would say that our brand is a little more towards Athletica versus like Lulu lemon. And that's not to say one is better than the other. It just means that's who my generally customer is. And why, what do they value? They value that customer service. You get, you know, Athletica has like a, you can take anything back all the time, right? So when you build out a Facebook ad, you can also target, that's right. They've bought from Athletica online. Right. So now you're reaching people. So you kind of near just keep narrowing it, narrowing it, narrowing it down, which can be, you know, other interests is your client. Do you do pelvic health? So obviously women, although men do it right, if moms can you target people that like mom influencers on Facebook or on the internet. So these are all just ways that the more you know about them, then you can use that in your marketing strategies afterwards. Karen Litzy (14:15): Absolutely. Fabulous. Okay. So know who the person is, know where they're hanging out. What's number three? Christa Gurka (14:23): Okay. So number three to me is the most important, the most, most important. And that really is messaging. So when you're working with your ideal, when you're working through that ideal customer you know, workbook getting to them, to you for them to use their own language for you. So I see this very, very commonly, and I am sure you can attest to it too. When physical therapists, we love what we do. We are passionate about movement and anatomy and biomechanics but you know what, the general population has no idea what we're talking about. None. Zero. Yeah. And so oftentimes I feel like, and by the way, I'm not saying I did this for a long time too. I think that we're trying sometimes to get other practitioners to say, Oh, that's a really good therapist. So we're talking about pain science and biotech integrity and fascial planes and the general population. Christa Gurka (15:32): The end consumers, like I have no idea what you're talking about. So you need to speak to them at their level based on what their problem is. And kind of like how we spoke about before. It's not always the back pain, it's what the back pain is keeping them from doing. Right. it's not always, let's take pelvic health for example. Right? A lot of pelvic health issues or not necessarily painful. Okay. So say you have moms, this is super, super common stress incontinence. They leak, they leak when they jump and they go to CrossFit and they're embarrassed to start with a jump rope because they, it's not, why? Why do women go 16 years after childbirth? Because you know what? It's not really painful. So they don't consider it a problem. Like physical therapy is not going to help me with it. So, but if you say to them, Hey, that might be common, but that's not normal, and guess what? Christa Gurka (16:25): There's a solution to that, you know? That is something that will resonate with them. Do you like things like, do you feel, do you worry when you're out at a restaurant as it gets later and later that the line at the bathroom is going to be too long and you stop drinking because you're afraid to wait in line for the bathroom? Right. So some women will be like, Oh yeah, I totally do that. Right? Are you afraid to chaperone your child's field trip? Because the bus ride is going to be three hours and you don't think you can hold it three hours on the bus without a bathroom. That's terrible for a mom. She can't chaperone her kids field trip because she's embarrassed that she might have to go to the bathroom. So using their language. So I like to send out surveys very frequently. Christa Gurka (17:09): Google doc is super easy. Survey monkey and ask them things like, what are your fears about whatever it is you're trying to sell. Right. what are your fears about exercise? What are your fears about back pain? How does it really make you feel? Okay. what are your, like maybe even if you could pay and if money was not an issue and you could pay anything, what would that look like for you? How would that make you feel and starting to, then you start to use that language. We've all seen marketing campaigns where you're like, yes, exactly. Totally. That's how you need to get into them. Right? And so maybe maybe as a physical therapist, it's tough for us because we're like, well, no, their hamstrings are not tight. It's not hamstring tightness. It's neural tension and it's the brain and the nervous system, but they don't, they don't understand. Christa Gurka (18:06): So you got to get them in. What they feel is that they have hamstring tightness. So you got to tell them that you can fix their hamstring tightness. And then little by little you explained to them that it's neural tension, right? But if you start off with neural tension, they're going to go somewhere else. And so I kind of like, I use this example a lot if you, cause I think we can all relate to this. We're on tech right now, right? Okay. So if you have, I have a Mac, I have an Apple. If I go to the Apple store, cause my computer crashes or my phone won't turn on and I go talk to what are they, what are the genius bar, the genius bar. And the guy's like, you know, so what I see here is the motherboard has this month and this software program, you only have so many gigabytes. Christa Gurka (18:50): I'm like, can you fix my computer? That's all I want to know. And if he says yes, I'm like, I don't care how you do it. So whether you use taping or I use myofascial release or somebody uses Pilates or somebody uses craniosacral therapy, it doesn't matter to them. So the end consumer, they just want to know that you can solve their problem. People have problems and they want to know that you have the answer to solve their problem. And that's it. So messaging is really, I think, crucial. It's the crucial point of the puzzle. Karen Litzy (19:28): And now let's talk about messaging. Let's dive into this a little bit further. So I think we've all seen different websites of healthcare practitioners, physical therapists and otherwise that kind of make us go like, Karen Litzy (19:43): Oh boy cause it's in cringeworthy in that it comes off as a little too salesy, a little too slick, a little too icky. So how can we compose our messaging to avoid that? Unless maybe that's what their ideal patient wants. I don't know. But yeah, how can we craft our messages that are going to hit those pain points, get that emotion going without being like a salesy, weird gross Christa Gurka (20:18): So the other thing I think that's important to understand is people's buying patterns. And when people say no to you, maybe they're not saying no to you, they're just saying this. It's not a value to me at this time. So one of the phrases, one of the things that I've really restructured, cause I used it, take it very personally, if someone will be like, no, I know and I'd be like, what you mean I could totally help you? And now I'm like, you know what? It's basically I look at it like if I'm at a party or I'm having a dinner party and I serve or Durham and I'm like picking a blanket and be like, no thanks. I'm like, okay, walk away. So I say therapy with Krista. No thank you. No problem. Let me know if I can help you in the future. Christa Gurka (21:04): Right? So the way that I say it is if you just speak honestly to your customer, honestly, to your customers. Nobody can be you at being you. So be your authentic self, whatever that brand is for you. And whether it's your company or you yourself, and let that come through in your messaging. Right? So in other words, like if your messaging is also about mindfulness and positivity and looking past the pain and what is your relationship with your pain or dysfunction that should maybe come through in your messaging that you're more holistic, that you're not going to be a treat them and street them type thing. But maybe if your messaging is, Hey, we're going to treat you and street you and you'll be out of here in 15 minutes, you're going to attract that type of customer. So either one is fine, but I just say really be authentic. Christa Gurka (21:59): And the other thing is, I would say send your website. I don't put a lot, a huge amount of stock in my website to be perfectly honest. I do love my website. I'm a very like, analytical person. So the colors and where everything sits is important. But I don't think as, I'm not a big believer that as much selling goes on your website as a lot of people may think, I think it's a place where yes, people are going to Google, someone gives you a reference at a cocktail party, they're going to Google your website, but they're basically going to look like, does this resonate with me? So what you want to hear is, you know, that tagline at the very beginning, you know, is does that tagline, the first thing that they see, does that resonate with that person? Right. So we use, because we're Pilates and physical therapy, we will, right now our website's a mess because it's got coven. Christa Gurka (22:47): We're close, we're not close. But helping people heal with love, every twist, every turn and every teaser. Teaser is a plot. He's exercise. So we stuck that with love in there because that is part of who we are. We are a community. We care about our clients. So you're not just going to come in here for like two things. We want to help you where you are. So that's, so if someone's like, yeah, that's cheesy for me, then it's okay, they can go down the street. Right. and we don't, I used, by the way, this has come with like 10 years of testing. You just got to test it. You got to test it and you got to see like who does it resonate with? Send it to a bunch of people and ask people for their honest feedback. Give me, you're not going to hurt my feelings. I need to know like, what do you see when you see this? What, how does it make you feel? So ask people their opinions and not physical. Karen Litzy (23:45): Yes. Yes. And you know, I just redid a lot of the messaging on my website and I sent my website from what it was and I'm in a group of female entrepreneurs, none of whom are physical therapists. I sent it to them, they gave me some feedback, I changed a little things. I sent it again, they gave more feedback, I changed some more things and now I feel now they're like, Oh see this sounds more like you. So before what I had in my website is what I thought was me. But then once I really got like had other people take a look at it, they're like, Oh, no this sounds more like you. And yeah, I love that tagline on the front. Like the tagline on the top of my website is world-class physical therapy delivered straight to your door, Christa Gurka (24:28): Which is short and concise and what you do. And it's what I do. Very easy. Perfect people. Oftentimes I see these like tat and they're like, you know, they had their elevator pitch. I'm like, what's your elevator pitch? You know, people talk about, Oh, what's the elevator pitch? I'm like, if you cannot describe what you do and like two sentences or 10 words or less, how do you think other people are gonna if you can't understand it for yourself, how are other people gonna right, right. Like you said, that takes time though. It does. It does take time. I struggled with this for a while, but me always, yes, but I think as physical therapist, one of the reasons we struggle is for a number of reasons. One. If we're business owners, we tend to be overachievers, right? We tend to have weak temp. We're bred from a certain mold. Christa Gurka (25:18): Right? the other thing I think is physical therapist, we're very analytical. We're very left brains, right? We are, I mean I think it's what makes me a really great physical therapist. But then the flip side of that is we're perfectionist. Everything has to be analyzed. And so we get so caught up in like the details of analysis and we went to PT school. So we have to show how smart we are. But being smart also means understanding what your customer's going to understand. And so you kind of have to swivel out of that. So sometimes even in groups when I'm like, when we see people like, Hey, what do you guys think of my website? I'm like, don't ask us, we are not your customer. Go ask your customers like what they think of your website. And so when I was in a group, you know, my coach challenged me to narrow things down as well. And they used to say things like, if you were running through a desert and you like and you were selling water, what would your tagline be like what would you, what would your board say? And you know, people will be like ice cold, dah dah dah. And he was like, just say water. If someone's running through a desert, all they need is water, water will suffice. Water will suffice. Clean water less is more free water. Even less. Yeah. Karen Litzy (26:42): And I remember, this is even years ago, I was doing like a one sheet, like a speaker one sheet. This is a lot off topic but talking about how we need to tailor our message to our ideal audience. So I had, you know Karen, let's see PT and I remember the person was like, does that mean like part time personal trainer? And I was like no physical therapist. Like you need to write that out then because the average person like PT. Okay. Does that mean part time personal? Like what does that even mean? So it just goes down to or sorry, it goes back to kind of what you said of like we have to speak the language of the people who we want to come to see us. Right? And the best way to do that is on our websites is we just have to simplify things and it doesn't mean dumb it down. It just means like simplify. And I'm going to give a plug to a book. It's called simple by Alan Siegel and it's all about how to simplify your language, your graphics, and how everything comes together to create a site that people, number one are attracted to and number two want to hang out at. Christa Gurka (27:53): Right? Exactly. And there's a lot of testing and I'm a big thing like testing. It's just testing, testing, testing. We test our sales page, we test even now with like some of my coaching stuff, working with other female business owners, testing, sometimes going in and testing, switching a graphic, have what you have above the fold. So the fold for those of you that don't know is like when you're on a website, it's you don't have to scroll. So everything is above where you have to scroll. I'll call to action a CTA right at the top. Changing phrases, you know, not using broad language like confidence, like what does confidence actually mean, but maybe making it more specific using language so that that's a really good thing. Helping or like, you know, reading yourself a back pain so that you can live the life you desire and deserve. Christa Gurka (28:57): Right? So changing little, and you can change that by the way, mid campaign, mid launch daily. You could change it if your Facebook ads are so one of the things, if you're, if people are clicking on your ad, but when they're not converting on your sales page, that usually means that either the messaging and your ad is really off and they're, once they get to your sales page, they're not understood. There was a disconnect between what you're offering or your messaging is great, but your sales page sucks. Or vice versa. Maybe nobody's clicking on your ad. Then whatever you're trying to sell them there does not resonate with them, right? So there has to be a connection. And usually when people don't buy, there's either a, with your offer or a problem with your messaging. Christa Gurka (29:49): So test means put it out there, see what kind of feedback you get, and then it's think of it as, okay, what we do in therapy, right? So this, what do we do when we get a patient in, we assess, we treat, and then we reassess, right? So what's going on? Let's try a treatment in here. Let's reassess. Is it better? If it's not better, what do we do? We go back, assess again, and then do another treatment and then assess, right? Reassess. So in marketing it's the same. So let's say you wanted to do, let's say you're working on like a sales page on your website, right? A sales page. I know it sounds salesy, but it's basically your offer, right? If people are getting there, so you see people you can track. By the way, with Google analytics, like people coming to your site, if a lot of people are coming to your site but they're not clicking on the call to action or they're not following through to check out some, there is some disconnect there. Christa Gurka (30:56): So maybe it's the messaging. So then maybe try to change the messaging, tweak the messaging, and then watch the outcome again, maybe people get all the way to the checkout and then abandoned cart. Maybe it means that something they got confused with something at the end. Maybe there's the customer journey wasn't right. They got to the end because they put something in the cart and then maybe your checkout structure is off or something like that. So test it and then just retest until your numbers are like, now we hit it. And by the way, it's taken me. I mean I'm still testing. Hmm. It seems like it's a constant reinvention. Constant, constant. Because the market keeps changing. Especially now. By the way, by the way, right now I don't know why there are. So at the time of this recording, we are in the middle of COVID. So when people come back, your messaging, okay. Is going to have to change, right? So we need to be aware of that. Karen Litzy (31:49): Yes, Absolutely. All right. So as we start to wrap things up here, let's just review those three strategies again. So who is your target market is number one, where are they hanging out? Where are they living? Not physically their address, but you know, where, what are they reading? Where are they hanging out, what are they doing online, what are they doing offline? And then lastly is making sure that your messaging clearly conveys part one and part two. And how you can solve their problem. Awesome. So now if you were to leave the audience with you know, a quick Pearl of wisdom from this conversation, let's say this might be someone who's never even thought about any of this stuff before. What did they do? Christa Gurka (32:40): So in terms of like, never even thought about marketing before or going into brand new, brand new out of PT school are, or brand new, like they want to kind of dive in and start doing their own thing, but they want to do it in a way that's efficient and that doesn't break the bank, right? So I would definitely say, Christa Gurka (33:17): Start with the end in mind. So that's from a great book, right? So so start with the end in mind meaning, but don't start at the end. I think a lot of people confuse that with, they start with the end in mind, but then they go right to the end and they go to marketing, right? So I like to equate everything back to physical therapy, right? So when we learn about developmental patterns, we all know, like we start with rolling and then Quadruped high kneeling, right? So if you take a patient that's injured and has a neuro, you know, and motor control problem and start them in standing off with multiple planes, you've missed a bunch of it, right? So you start marketing without understanding who your ideal customer is and finding out what they think and how they feel. Christa Gurka (34:01): You're going to spend a lot of money and you're not going to know why it's not working. You're just going to think Facebook ads doesn't work or I'm not good enough, which is a very common thing, right? So take the time to do the work. The ground work. Nobody loves to learn rolling patterns. But why is it important? Because if you work from the ground up, you take the time to instill these good patterns underneath. So take the time to do that. And the other thing I would say is just decide, you know, don't go through analysis paralysis. Decide and move. And the only way you're going to know is you got to put it out there. So you know, Facebook lives, Instagram lives. That's, you know, we didn't maybe start when social media was big, but which, so by the way, I have to make a point that I think that's why it's harder for us. Christa Gurka (34:52): So our generation did not, we didn't have, so I didn't even have a computer when I went to college. Nope. Like, so we didn't start with, I didn't have a cell phone like, so it's very different for us because this next generation coming up, they're comfortable on social media. We may not be, but the truth is, it's like everything else, just do it. The more you do it, the easier it becomes. So, and you know, if no one's what, well, I'm afraid no one's going to watch it. But who's watching it now, if you're not putting it out nobody. So you're no worse off. Right? So just do, create an action step. Like, you know there's a book and now I forget who the author is. It's called the one thing, right? And you just focus on thing. Focus on one thing that you can do today to improve on understanding your ideal customer. If you're already past that, what can you do today to understand more about your messaging? Karen Litzy (35:50): Easy. The one thing you could just, just choose one doesn't have to be a million things you don't have, it doesn't have to be perfect. No, and it doesn't have to be perfect. Just one thing. Just one thing. Awesome. And now last question is the one that I ask everyone, and that is knowing where you are now in your life and in your business and your practice, what advice would you give to yourself as a brand new physical therapist straight out of PT school? Christa Gurka (36:19): Woof. Mmm. I would probably say be open to the possibility. Yeah. Yeah. Just be open to possibility of what's possible. Yeah. Karen Litzy (36:35): Excellent advice. Now Christa, where can people find you if they have questions they want to know more about you and your practice and everything that you're doing? What the deal? Christa Gurka (36:44): So my business is Pilates in the groves, so they can always find Pilates in the Grove. All has everything about our business. But they can find more about me at christagurka.com.  I have some freebies up there. So that's like Christa Gurka is more really about kind of business strategy. Okay, great. Like launch you know, mindset, that kind of stuff. And then the Pilates and the Grove website really if you want to look at what we do, brick and mortar wise, do it. But like I said, the websites kind of a mess. Right? Karen Litzy (37:21): We understand it's exceptional times. And, I know that you have some free resources and some freebies for our listeners, so where can they find that? Christa Gurka (37:33): Yep. So there is a link which we can either link up in your show notes, right? Or we can, so there's a marketing quiz that I created that basically will put people at, it'll kind of just give you an idea of where you are. Are you like a novice or are you a pro? Have you got this stuff down? And I could probably be calling you for advice. And then based on where you are, it kind of tells you kind of what you should focus on as well as then we have that lead you into. I have a social media and a Facebook live checklist. It kinda just gives you kind of a little bit of, I find structure helps me. So learning how to batch content, learning to say that like, okay, every Monday I'm going to do a motivational Monday post. Every Tuesday I'm going to do a Tuesday tutorial post. I think it just helps me map things out. And so I think it helps business owners also feel less overwhelmed when they can have a calendar. And we have national days. It has like a bunch of national days that pertain to our industry already built out for you, which is easy. Karen Litzy (38:35): Awesome. That sounds great. And I'm sure the listeners will really appreciate that. So thank you so much. This was great. And again, the thing that I love about all these strategies is it takes very little money to accomplish them. Just some time, which right now I think a lot of people have a lot of time. So thank you so much for taking the time out of your day and coming on. Thank you. And everyone, thanks so much for listening. Have a great couple of days and stay healthy, wealthy, and smart.   Thanks for listening and subscribing to the podcast! Make sure to connect with me on twitter, instagram  and facebook to stay updated on all of the latest!  Show your support for the show by leaving a rating and review on Apple Podcasts

This is Part 1 of a two-part episode. Part 1 is free to everyone, parts 2 is available to paid subscribers over at https://www.patreon.com/posts/36320846/.  Become a paid subscriber for $5/month over at patreon.com/champagnesharks and get access to the whole archive of subscriber-only episodes, the Discord voice and chat server for patrons, and out newsletter. This episode is hosted by Trevor. Today we Alan Siegel, staff writer at the website The Ringer. Alan covers a mix of pop culture and sports. He grew up near Boston and now lives in the Washington, D.C., area. He tweets twitter.com/AlanSiegelDC. His articles can be found here: https://www.theringer.com/authors/alan-siegel Co-produced & edited by Aaron C. Schroeder / Pierced Ears Recording Co, Seattle WA (piercedearsmusic@gmail.com). Opening theme composed by T. Beaulieu. Closing theme composed by Dustfingaz (https://www.youtube.com/user/TheRazhu_)

1. เมื่อวันจันทร์ที่ผ่านมา BBC ได้รายงานว่ามีเครื่องบนตกบริเวณทิศตะวันออกของประเทศอัฟกานิสถาน ซึ่งทาง BBC ได้บอกว่าเครื่องบินดังกล่าวเป็นเครื่องบินพาณิชย์ ของสายการบินอาเรียนาแอร์ไลน์ แต่หลังจากนั้น CEO ของบริษัทออกมาปฏิเสธว่า ไม่มีเครื่องบินของสายการบินตัวเองประสบอุบัติเหตุตกเลย จึงเกิดข้อสงสงสัยว่าแล้วเครื่องบินที่ตกนี้เป็นเครื่องบินของใครจนกระทั่งทาง นายซาบิฮุลเลาะห์ มูจาฮิต โฆษกของกลุ่มตาลีบันได้ออกมาแถลงว่า เครื่องดังกล่าวเป็นของกองทัพสหรัฐฯ ซึ่งบินเข้ามาปฏิบัติภารกิจสอดแนมในพื้นที่ของเขตตาลีบัน จึงทำการยิงเครื่องตกลงมา และบอกว่าผู้โดยสารทุกคน ซึ่งเป็นเจ้าหน้าที่ระดับสูงของสหรัฐฯทั้งหมด 5 คนเสียชีวิตทันที มีการเผยแพร่คลิปวิดีโอที่เป็นภาพของซากเครื่องบิน ที่ถูกไฟไหม้ ซึ่งจากที่ดูพบว่าเป็นเครื่องบินรุ่นเดียวกันกับของกองทัพอากาศสหรัฐฯ ที่ใช้ในการสื่อสารและสอดแนมหลังจากนั้นไม่นาน ทางกองทัพสหรัฐฯ และกระทรวงกลาโหม ได้เริ่มตรวจสอบเหตุเครื่องบนตกในครั้งนี้ว่าเกิดขึ้นจากอะไร เบื้องต้นทางโฆษกหญิงของศูนย์บัญชาการกลางกองทัพสหรัฐฯ ได้ออกมากล่าวว่ายังไม่ทราบว่าเครื่องบินลำที่ตกเป็นเครื่องบินของฝ่ายใด พร้อมบอกว่ากำลังเก็บกู้ซากเครื่องบินที่ตกออกจากพื้นที่ แต่ยืนยันว่าไม่ใช่ฝีมือของศัตรูอย่างแน่นอน2. เทสล่าโดนประท้วงอย่างหนักสำหรับการตั้งโรงงานแห่งแรกในยุโรปที่เยอรมัน ซึ่งเมื่อมีการขัดแย้งกันแบบนั้น Elon Musk ก็ไม่อยู่เฉยครับ เค้าออกมาพูดถึงการสร้างโรงงาน Gigafactory ว่า อย่างที่เรารู้ว่าการจะสร้างโรงงานนี้นั้นจำเป็นจะต้องตัดต้นไม้จำนวนมาก แต่บริษัทก็จะทำการปลูกต้นไม้ทดแทนให้ได้ 3 เท่าของต้นไม้ที่ตัดไป ส่วนเรื่องของปัญหาน้ำ ผู้ประท้วงมีการคำนวณออกมาว่าเทสลาจะต้องใช้น้ำมากถึง 372 ลูกบาศก์เมตรต่อชั่วโมงในการสร้าง ซึ่ง Elon Musk ก็ออกมาทวีตบอกว่า ดูเหมือนว่าเรามีบางเรื่องที่จะต้องแก้ปัญหา แต่เทสลาจะไม่ได้ใช้น้ำมากขนาดนั้นตลอดเวลา เป็นเพียงแค่บางช่วงเท่านั้นซึ่งก็จะน้อยมากๆ ไม่ใช่ตลอดเวลาเหมือนที่ผู้ประท้วงอ้างมา3. หลังจากการสูญเสียครั้งยิ่งใหญ่ของวงการกีฬา โดยเฉพาะบาสเกตบอลเมื่อวานนี้ที่มีอุบัติเหตุ เฮลิคอปเตอร์ตกที่California  ส่งผลให้ผู้โดยสารทั้งลำรวม 9 คนเสียชีวิต ซึ่งในนั้นมี Kobe Bryant อายุ 41 ปี และลูกสาวของเขาวัย 13 ปีของเขา Gianna ที่กำลังจะเดินทางไปซ้อมบาสเกตบอลที่ Maamba Academy จึงมีคนไปตั้งแคมเปญรณรงค์ใน change.org ให้มีการเปลี่ยนโลโก้ของ NBA ให้เป็นรูปของ Kobe Bryant จากรูปเดิมที่เป็นรูปของ Jerry West ที่ตอนนี้ิอายุ 81 ปีและเป็นหนึ่งในสุดยอดผู้เล่นบาสเกตบอลคนหนึ่งเช่นกัน โดยโลโก้เก่านั้นถูกออกแบบโดย Alan Siegel

在節目開始之前，如果您喜歡提供的內容，不管您從什麼管道收聽，您的訂閱就是對我最大支持，喜歡的話，請記得訂閱我的頻道並留好評，喜歡的話也分享、推薦給您的好友圈，更歡迎您告訴謙信您有興趣的話題，會在後續的內容中加入您的意見。節目的文字稿與我自己讀過的延伸閱讀建議，請在瀏覽器輸入kshin.co ，來到『謙信的歷史廣場』，都會有您想要的資料，現在也在網站將我的著作《從杜甫的眼中看見真實三國》電子書第一卷，以pdf的方式提供給大家線上閱讀，只要回答幾各位問題，也會在每週一收到謙信的電子報，有上週的Podcast與推薦延伸閱讀的書籍，讓我提醒您補充有用的歷史知識。如果有想要討論節目內容或是抒發想法，FB也有開設『謙信自由討論廣場』社團，歡迎加入一起討論切磋歷史，期待與您相遇！ 這集主題是小人物上籃之NBA史。相較於其他球類運動，只要一顆籃球和一個藍框就能開打的籃球，人數與場地、器具要求都是很低，NBA雖然在今天已經是全球風靡的運動，初期和棒球一樣都是白人ONLY，也曾經面臨競爭、挑戰，甚至曾經話題的高中畢業選秀也不是NBA的專利等過去事件。當然比較資深的朋友或許會對籃球之神Michael Jordan 將NBA推到全世界有印象，不過他也是接過別人的火炬而已，是誰呢？ 如果以謙信這個NBA半桶水的程度來說這些話題，真的還蠻沒說服力、外加會惹來笑話，所以今天邀請到華文Podcast界講NBA最有人氣的『小人物上籃』的Jeff 來和我們從頭說起今年恰巧是七十歲的NBA歷史。廢話不多說，讓我們歡迎Jeff!! 02:05 我必須承認，我都只有聽他們的節目，不過這個節目名字讓是灌籃高手迷的謙信，直接想到漫畫櫻木苦練的三步上籃被看低成小人物上籃的情節，不知道是否是相關。請讓聽眾多了解你一點，以及怎麼開始這段已經超過百集的旅程。 02:53 今天的流程先和大家說一下，比較不同的是會讓Jeff來說說不同時期的歷史，謙信則是會隨時亂入，提出一些問題或是軼事，讓他們來幫我們解惑。開始前還是照慣例，謙信先把一些煩悶無味卻重要的資料先行讀出，讓大家有所依據，也好讓他們接下來能以更軟性話題切入。雖然遠在1898年美國就有第一個籃球組織，不過很快就解散了，要到1946年BAA 全美籃球協會成立，最初是為了解決冰球休季時場館閒置的問題，兩年後與NBL國家籃球聯盟合併，NBA正式面世。一開始就是Bill Russe出現前的草創時期，請Jeff大概聊聊這段算是NBA上古史吧！ 謙信查了一些資料才知道，結束白人Only時代的，並非是1950年波士頓賽爾提克第二輪選進的查克·庫珀Charles Cooper，而是紐約尼克1947年在首輪選中美籍日裔的三阪亙，不過只有三場出賽累計七分的記錄。不過這時期的巨星，謙信想來想去，大概只能想到剛剛說的喬治麥肯，Jeff 有什麼有趣故事可以告訴我們嗎？ 06:25 結束上古史後，進入到所謂的Russel時代，為什麼這麼命名呢？就讓Jeff來幫我們解惑吧！ 09:40 這個時代的巨星、或者說是最有看頭的兩人，比爾·羅素 Bill Russell與威爾特·張伯倫 Wilt Chamberlain，都有難以超越的紀錄，羅素擁有雙手都戴不完的冠軍戒指，已經辭世的張伯倫則擁有單場100分記錄，能和我們說說這兩人之間有趣故事嗎？ 14:25 對了對了！我想起來唯一有記憶的部分。現在NBA 官方LOGO 您應該有印象，是由紅、藍、白三色組成，呈現出一位側身控球的籃球員的剪影，雖然官方沒有正式公布過設計者，但是熟稔的觀眾都知道是紐約平面設計師阿蘭·西格爾 Alan Siegel，他曾說過設計理念，也透露那個球員的原型就是洛杉磯湖人的明星球員傑瑞·威斯特 Jerry West，退休後打造湖人OK連線與勇士王朝的他，現在在洛杉磯快艇擔任顧問，人稱LOGO爺，也是歷史上唯一落敗的總冠軍MVP，能說說這個時期與老爺子的趣聞嗎？ 結束那兩大神獸時代，進入70年代，謙信對這個時期真的是很陌生，還是不要浪費時間，趕緊傳球給兩位來幫忙吧！ 16:30 高中畢業球員可以投入職業聯盟選秀，起點是與NBA競爭的ABA聯盟，很長一段史上最強高中生稱號就是來自加入ABA的摩西斯馬龍 Moses Malone，比起Kemp、Kobe、Garnett等人早了幾個世代，這也是當時ABA為了和NBA爭搶球員的手段，雖然最後還是解散，但是仍有四支球隊加入NBA，也就是今天的籃網、馬刺、溜馬、金塊四隊。關於Moses Malone與這四支球隊，有什麼好玩的事情？ 20:50 終於進入謙信比較熟知的80年代，相信也是很多比較資深球迷津津樂道的時代，我最記得就是湖人的ShowTime了，接下來趕緊傳球出去坐觀眾席聽故事了！ 22:23 開場說到Michael Jordan接過火炬發揚NBA，就是這一對好友間的對抗，人稱『東鳥西魔』，拉瑞柏德 Larry Bird與魔術強森，兩人之間亦友亦敵、在總冠軍賽場上直接交手過三次，應該是NBA歷史上美好對決一段，你對這段歷史應該很熟稔，有沒有哪一場或是哪一年印象深刻？ 24:08 接下來要進入只要是NBA迷，絕對不可能錯過的MJ時期，也就是喬丹君臨天下的日子，即使是這樣，我想還是有許多事情是少為人知的，有請Jeff！ 28:05 這邊謙信私心並不想多談MJ，而是 Dennis Rodman，如果從他後期的舉動，絕對無法想像他剛進聯盟是個乖小子，人說社會是個大染缸，其實球隊也不例外，當時選他的是有『壞孩子』之稱、以湯馬斯 Isiah Lord Thomas III為首的底特律活塞，球風剽悍強悍不說，各種遊走犯規邊緣的小動作更是家常便飯，1988、89兩年都把Jordan的公牛鎖死在東區，除了拿下89年冠軍，本人更拿下年度最佳防守球員的榮耀。經過不順的馬刺生涯後，最為人熟知的公牛第二王朝時期，絕對無法避談就是他與Shaw Kemp 與 Karl Malone 兩大西區大前鋒的對決，尤其是與馬龍在球場幾乎快打成摔角的情況下，還在場外真的打了一場摔角賽，這時期因為與Jordan、Pippen同隊，曝光率大幅上揚，如果Jordan是神，那他就是惡魔了。以201公分劣勢身高能夠闖蕩NBA怪物如雲禁區，除了天生的籃板直覺外，他的意志恐怕才是最關鍵的，不然怎麼可能連續七年都是籃板王？Jeff一定還有其他Rodman的故事與我們分享，也和我們說說你心中的Rodman是怎樣的一個球員？ 31:11 我其實一直很好奇，為什麼只有美國能夠有這樣特立獨行卻又才華洋溢的球員，歐洲、南美都有不少籃球強權，但是要像他這麼引人爭議到進入名人堂，至今能夠相比的也就是艾佛森 AI，是美國社會的包容性所致嗎？ 32:11 NBA新球季開打，當然有許多看點，我自己是比較喜歡看新秀，尤其是從二輪或是落選打上來的，其中我最注意的就是熱火的Nunn，Jeff你呢？ 今天非常感謝Jeff接受謙信的訪問，如果您有什麼意見或是想問他的問題，都歡迎到Blogger 『謙信的歷史廣場』或是FB社團『謙信自由討論廣場』提出，我會儘快回答或是轉達給小人物上籃，讓他來回答您的問題，再次感謝，期待不久再次邀請小人物上籃來談談其他的故事！謝謝 您喜歡這次謙信提供的內容嗎？或者什麼意見或是建議可以提供給我嗎？如果可以在您收聽的管道或是打kshin.co，在『謙信的歷史廣場』留下您的意見，幫助我改進缺點以提供更好的節目，或者您有想聽的內容，也可以與我分享，會盡量在往後節目中提供。網站除了有文字稿外，還有謙信讀過的延伸閱讀，對於主題有興趣的朋友，記得去看看喔！如果喜歡還是請您分享給朋友喔！再次謝謝您的收聽，期待下一期節目與您相遇！

Hello and welcome to Kitted Out, a podcast on football shirts. Each episode we will take an in-depth look at a different shirt from throughout the years to discuss everything interesting about it. The design, the materials, the story.  For Episode 2 myself, Alan Siegel, Adam Hurrey, Alex from Soccermarkt, Sam Stejskal, Dane Hinchy and Josh from Box2Box discuss everything around the 1994 USA kit worn while hosting the most successful World Cup to date.  Was it a nice kit? Why denim? What were the impacts of the competition both on and off the pitch? All questions no one has asked but ones we will answer. If you enjoy the podcast than please rate and review the podcast, subscribe to A Team Of John O’Shea’s. Feel free to follow me on twitter, I can be found @KittedOutPod, or email me on kittedoutpod@gmail.com (mailto:kittedoutpod@gmail.com) . I’ll be happy to speak to anyone. SOCIAL MEDIA Alan Siegel - @AlanSiegelDC (Twitter) Adam Hurrey - @FootballCliches (Twitter) Soccermarkt - @thesoccermarkt (Twitter) Sam Stejskal - @samstejskal (Twitter) Josh Warwick - @_box2box (Twitter) Dane Hinchy - thefinalthird (Instagram)

Hello and welcome to Kitted Out, a podcast on football shirts. Each episode we will take an in-depth look at a different shirt from throughout the years to discuss everything interesting about it. The design, the materials, the story. For Episode 2 Ollie Shepherd is joined by Alan Siegel, Adam Hurrey, Alex from Soccermarkt, Sam Stejskal, Dane Hinchy and Josh from Box2Box to discuss everything around the 1994 USA kit worn while hosting the most successful World Cup to date. Was it a nice kit? Why denim? What were the impacts of the competition both on and off the pitch? All questions no one has asked but ones we will answer. If you enjoy the podcast than please rate and review the podcast, subscribe to A Team Of John O’Shea’s. Feel free to follow me on twitter, I can be found @KittedOutPod, or email me on kittedoutpod@gmail.com. I’ll be happy to speak to anyone. SOCIAL MEDIA Alan Siegel - @AlanSiegelDC (Twitter)  Adam Hurrey - @FootballCliches (Twitter) Soccermarkt - @thesoccermarkt (Twitter) Sam Stejskal - @samstejskal (Twitter) Josh Warwick - @_box2box (Twitter) Dane Hinchy - thefinalthird (Instagram)

A discussion with marketing great, Alan Siegel

In Theaters, September 28, 2018Night SchoolTeddy Walker is a successful salesman whose life takes an unexpected turn when he accidentally blows up his place of employment. Forced to attend night school to get his GED, Teddy soon finds himself dealing with a group of misfit students, his former high school nemesis and a feisty teacher who doesn't think he's too bright.Starring: Kevin Hart, Tiffany Haddish, Rob Riggle, Taran Killam, Romany Malco, Keith David, Loretta DevineDirected by: Malcolm D. LeeProduced by: Will Packer, Kevin HartWritten by: Kevin Hart, Harry Ratchford, Joey Wells, Matt Kellard, Nicholas Stoller, John HamburgCinematography: Greg GardinerDistributed by: Universal PicturesRuntime: 111 minutes In Theaters October 5, 2018VenomJournalist Eddie Brock is trying to take down Carlton Drake, the notorious and brilliant founder of the Life Foundation. While investigating one of Drake's experiments, Eddie's body merges with the alien Venom -- leaving him with superhuman strength and power. Twisted, dark and fueled by rage, Venom tries to control the new and dangerous abilities that Eddie finds so intoxicating.Starring: Tom Hardy, Michelle Williams, Riz Ahmed, Scott Haze, Reid ScottDirected by: Ruben FleischerProduced by: Avi Arad, Matt Tolmach, Amy PascalCinematography: Matthew LibatiqueDistributed by: Sony Pictures ReleasingRuntime: 112 minutes A Star is Born Seasoned musician Jackson Maine discovers -- and falls in love with -- struggling artist Ally. She has just about given up on her dream to make it big as a singer until Jackson coaxes her into the spotlight. But even as Ally's career takes off, the personal side of their relationship is breaking down, as Jackson fights an ongoing battle with his own internal demons.Starring: Bradley Cooper, Lady Gaga, Andrew Dice Clay, Dave Chappelle, Sam ElliottDirected by: Ruben FleischerProduced by: Bradley Cooper, Bill Gerber, Todd Phillips, Lynette Howell TaylorCinematography: Matthew LibatiqueDistributed by: Warner Bros. PicturesRuntime: 135 minutes In Theaters October 12, 2018First ManOn the heels of their six-time Academy Award®-winning smash, La La Land, Oscar®-winning director Damien Chazelle and star Ryan Gosling reteam for Universal Pictures’ First Man, the riveting story of NASA’s mission to land a man on the moon, focusing on Neil Armstrong and the years 1961-1969. A visceral, first-person account, based on the book by James R. Hansen, the movie will explore the sacrifices and the cost—on Armstrong and on the nation—of one of the most dangerous missions in history.Starring: Ryan Gosling, Claire Foy, Jason Clarke, Kyle Chandler, Corey Stoll, Ciarán Hinds, Christopher Abbott, Patrick Fugit, Lukas HaasDirected by: Damien ChazelleProduced by: Wyck Godfrey, Marty Bowen, Isaac Klausner, Damien ChazelleCinematography: Linus SandgrenDistributed by: Universal PicturesRuntime: 141 minutes Bad Times at the El RoyaleSeven strangers, each with a secret to bury, meet at a run-down hotel in Lake Tahoe in 1960s California. Over the course of a fateful night, they all get one last shot at redemption before everything goes wrong.Starring: Jeff Bridges, Cynthia Erivo, Dakota Johnson, Jon Hamm, Cailee Spaeny, Lewis Pullman, Nick Offerman, Chris HemsworthDirected by: Drew GoddardWritten by: Drew GoddardProduced by: Drew Goddard, Jeremy LatchamCinematography: Seamus McGarveyDistributed by: 20th Century FoxRuntime: 140 minutes In Theaters October 19, 2018Halloween It's been 40 years since Laurie Strode survived a vicious attack from crazed killer Michael Myers on Halloween night. Locked up in an institution, Myers manages to escape when his bus transfer goes horribly wrong. Laurie now faces a terrifying showdown when the masked madman returns to Haddonfield, Ill. -- but this time, she's ready for him.Starring: Jamie Lee Curtis, Judy Greer, Andi Matichak, Will Patton, Virginia Gardner, Nick CastleDirected by: David Gordon GreenScreenplay by: Jeff Fradley, Danny McBride, David Gordon GreenProduced by: Malek Akkad, Jason Blum, Bill BlockCinematography: Michael SimmondsDistributed by: Universal PicturesRuntime: 109 minutes The Hate U Give Starr Carter is constantly switching between two worlds: the poor, mostly black, neighborhood where she lives and the rich, mostly white, prep school she attends. The uneasy balance between these worlds is shattered when Starr witnesses the fatal shooting of her childhood best friend Khalil at the hands of a white police officer. Now, facing pressures from all sides of the community, Starr must find her voice and stand up for what's right.Starring: Amandla Stenberg, Regina Hall, Russell Hornsby, KJ Apa, Algee Smith. Lamar Johnson, Issa Rae, Sabrina Carpenter, Common, Anthony MackieDirected by: George Tillman Jr.Screenplay by: Audrey Wells, Tina MabryProduced by: Marty Bowen, Wyck Godfrey, Robert Teitel, George Tillman Jr.Cinematography: Mihai Mălaimare Jr.Distributed by: 20th Century FoxRuntime: 132 minutes SerenityBaker Dill is a fishing boat captain who leads tours off of the tranquil enclave of Plymouth Island. His peaceful life is soon shattered when his ex-wife Karen tracks him down. Desperate for help, Karen begs Baker to save her -- and their young son -- from her violent husband. She wants him to take the brute out for a fishing excursion -- then throw him overboard to the sharks. Thrust back into a life that he wanted to forget, Baker now finds himself struggling to choose between right and wrong.Starring: Matthew McConaughey, Anne Hathaway, Diane Lane, Djimon Hounsou, Jason ClarkeDirected by: Steven KnightWritten by: Steven KnightProduced by: Greg Shapiro, Guy HeeleyCinematography: Jess HallDistributed by: Aviron Pictures In Theaters October 26, 2018Hunter KillerDeep under the Arctic Ocean, American submarine Capt. Joe Glass is on the hunt for a U.S. sub in distress when he discovers a secret Russian coup is in the offing, threatening to dismantle the world order. With crew and country on the line, Capt. Glass must now assemble an elite group of Navy SEALs to rescue the kidnapped Russian president and sneak through enemy waters to stop WWIII from beginning.Starring: Gerard Butler, Gary Oldman, Common, Linda Cardellini, Toby StephensDirected by: Donovan MarshWritten by: Arne Schmidt, Jamie MossProduced by: Toby Jaffe, Neal H. Moritz, Gerard Butler, Tucker Tooley, Alan Siegel, Mark GillCinematography: Tom MaraisDistributed by: Summit EntertainmentRuntime: 121 minutes IndivisibleFresh out of the seminary and basic training, Army chaplain Darren Turner receives orders to deploy to Iraq, leaving his wife behind to care for their three young children. The harsh realities of war soon take their toll on Turner and his battalion, making it hard to stay connected to his beloved family. When Darren finally comes home, the Turners must decide if they're willing to face one more battle -- the fight to save their marriage.Starring: Justin Bruening, Sarah Drew, Jason GeorgeDirected by: David G. EvansWritten by: David G. Evans, Cheryl McKayProduced by: Darren MoormanScreenplay by: Cheryl McKay, David G. Evans, Peter WhiteCinematography: Bob ScottDistributed by: Provident Films See acast.com/privacy for privacy and opt-out information.

Episode 05: Introduction to Triple O Productitivty Mindset: Systematise productivity hacking In this episode of the Checklist Legal podcast: • Why you need to systematise your productivity hacking • An overview of the Triple O productivity system • How this productivity system applies to contract documents & contract processes • 3 key tactics to tick off before you start ripping into documents **Key Takeaways** • If you haven’t already, read 'Getting Things Done' by James Allen. This book is an amazing way to think about productivity & processes. • Remember how important it is to tackle a productivity problem in the right order… there’s no point optimising something you could obliterate because it doesn’t really need to be done at all… don’t try outsourcing something which you haven’t fully optimized yet… you’ll be handballing the inefficiencies to others. • Start with the aspect you have the most control over… if that’s the contract, start there, if it’s the process start there. Keep the 3 key tactics in mind before you start… • Save a copy of the old version • Get some metrics • Track your changes **Actionable Challenge** Using a sheet of paper or if you use an note taking app a table with three columns, write at the top of each coloumn 1. OBLITERATE, 2. OPTIMISE, AND 3. OUTSOURCE….. Set a timer for three minutes and - without second guessing yourself or challenging your thoughts, spend three minutes noting down every thing in your life at work or in your personal life that you would like to get rid of or OBLITERATE. Then do the same thing for OPTIMISE.. For three minutes, think about things in your work or personal life you want to make better. Finally, take three minutes to think of things you'd like to delegate to someone else, or OUTSOURCE. Some of the items for 2 may also appear in 3... that's okay. This is a way to start thinking systematically about making improvements and it also gives you a starting point for making your work and personal life more productive. Share your lists with me on Twitter @checklistlegal **LINKS** • For help with tracked changes in Microsoft Word see support.office.com/en-us/article/Track-changes-in-Word-197ba630-0f5f-4a8e-9a77-3712475e806a and for Google Docs see docs.google.com/document/d/1woFw1WgUn7-xyYMMOTnWjYxqWQ-fceXIzgefjk3dEkw/preview • Alan Siegel, CEO of Siegelvision, is a strong plain language advocate. Check out his TED talks on legal jargon and document design ted.com/speakers/alan_siegel, accessed 7 June 2017. • David Allen, ‘Getting Things Done: The Art of Stree-Free Productivity’ (2001). See also the book website gettingthingsdone.com/ • F Heylighen and CF Vidal, ‘Getting Things Done: The Science behind Stress-Free Productivity’ (December 2008). Long Range Planning: International Journal of Strategic Management. 41 (6): 585–605. doi:10.1016/j.lrp.2008.09.004. ISSN 0024-6301. • Nozbe nozbe.com/?a=vmw, Evernote evernote.com/, • Coggle coggle.it/recommend/560e2a38066647fa5777db5e, • Tasks in Microsoft Outlook and Microsoft OneNote. • See lifehacker.com.au/?s=GTD for more Getting Things Done hacks and systems. • IACCM (International Association of Contract & Commercial Management), ‘Top Negotiated Terms 2015: No News Is Bad News’ (21 January 2016) iaccm.com/resources/?id=9105&login&welcome# , accessed 10 June 2017. • Michael Sliwinski, ‘Priority tasks instead of Next Actions...’ (21 July 2014) Nozbe Blog nozbe.com/blog/beta-gtd/ accessed 28 May 2017. • Ari Meisel, ‘Less Doing, More Living: Make Everything in Life Easier’ (3 April 2014). See also Ari Meisel’s virtual assistant business Get Leverage getleverage.com/ • Michael Sliwinski, CEO and founder of Nozbe, was heavily influenced by GTD in building the Nozbe mobile and desktop app (an app that I love!); Head to https://www.checklistlegal.com/podcast for show notes, resources links, and templates. Music: 'Sway this way' by @SilentPartner

Ray Loves MoviesDen of Thieves - Movie ReviewDEN OF THIEVES is a gritty Los Angeles crime saga which follows the intersecting and often personally connected lives of an elite unit of the LA County Sheriff's Dept. and the state's most successful bank robbery crew as the outlaws plan a seemingly impossible heist on the Federal Reserve Bank of downtown Los Angeles. Cast: Gerard Butler, 50 Cent, Pablo Schreiber, O'Shea Jackson Jr.Director: Christian GudegastWriter: Christian Gudegast and Paul ScheuringProducers: Gerard Butler, Mark Canton, Christian Gudegast, Ryan Kavanaugh, D. Scott Lumpkin, Jamie Marshall, Alan Siegel and Tucker TooleyTrailer: https://youtu.be/CZkUlNwiEBY$ - Support Inspired Disorder - InspiredDisorder.com/patreon$ - The Many Faces - Ongoing Ink on Paper Series by Ray Taylor InspiredDisorder.comIG & Twitter: @RayTaylor InspiredDisorder.com/primeInspiredDisorder.com/amazon

Stefan Fatsis and Josh Levin discuss the World Series and Dusty Baker with ESPN’s Howard Bryant. Kevin Arnovitz of ESPN also joins to talk about the Bucks’ Giannis Antetokounmpo, and Alan Siegel helps assess the legacy of the Simpsons’ “Homer at the Bat.” Baseball (1:37): Howard Bryant comes on the show to preview the World Series matchup between the Houston Astros and Los Angeles Dodgers, and to discuss the Washington Nationals decision not to retain manager Dusty Baker Giannis Antetokounmpo (17:03): Kevin Arnovitz explains how the Greek Freak has taken the leap to become an NBA superstar and what he’s like off the court. “Homer at the Bat” (31:35): Alan Siegel joins for a conversation about the classic Simpsons episode and the new mockumentary Springfield of Dreams: The Legend of Homer Simpson. Afterballs (46:34): Learn more about your ad choices. Visit megaphone.fm/adchoices

Stefan Fatsis and Josh Levin discuss the World Series and Dusty Baker with ESPN’s Howard Bryant. Kevin Arnovitz of ESPN also joins to talk about the Bucks’ Giannis Antetokounmpo, and Alan Siegel helps assess the legacy of the Simpsons’ “Homer at the Bat.” Baseball (1:37): Howard Bryant comes on the show to preview the World Series matchup between the Houston Astros and Los Angeles Dodgers, and to discuss the Washington Nationals decision not to retain manager Dusty Baker Giannis Antetokounmpo (17:03): Kevin Arnovitz explains how the Greek Freak has taken the leap to become an NBA superstar and what he’s like off the court. “Homer at the Bat” (31:35): Alan Siegel joins for a conversation about the classic Simpsons episode and the new mockumentary Springfield of Dreams: The Legend of Homer Simpson. Afterballs (46:34): Learn more about your ad choices. Visit megaphone.fm/adchoices

Download Episode “It’s important to make things clear and also look at it from the lens of public health not just from the lens of business.” - David Rutledge “Don’t let the place you begin dictate the place you end up” - David Rutledge My guest on today’s podcast is David Rutledge. David is a Regulatory Affairs Director at Abbott Vascular. David is an expert in Clinical Evaluation Plans (CEP) and Clinical Evaluation Reports (CER) which form the foundation of medical product approvals and license renewals worldwide. In his previous role as a Clinical Research Director, David has led publications strategy for Abbott’s medical products including the blockbuster XIENCE V drug eluting stent. David has also served on the FDA advisory committee for four years prior his industry experience. David is my go-to person for advice on interpretation of Meddev regulations and the Medical Device Regulation (MDR). He is also a regulatory and quality expert presenting at many conferences and providing input on draft regulatory guidance documents. Enjoy my interview with David! Selected Links from the Episode: Connect with David Rutledge LinkedIn Six Sigma CFDA demonstrates the wisdom of Confucius. He said, “By three methods we may learn wisdom: First, by reflection, which is noblest; Second, by imitation, which is easiest; and third by experience, which is the hardest.” Food and Drug Administration Harvard Business Review Books Mentioned: Simple: Conquering the Crisis of Complexity by Alan Siegel and Irene Etzkorn Steve Jobs by Walter Isaacson Chess Not Checkers: Elevate Your Leadership Game by Mark Miller The Art of Asking: How I Learned to Stop Worrying and Let People Help by Amanda Palmer Kiss, Bow, Or Shake Hands: The Bestselling Guide to Doing Business in More Than 60 Countries by Terri Morrison and Wayne A. Conaway Show Notes: How to pierce through clinical study reports and making insightful comments [09:45] About Six Sigma certification [17:05] Three basic skills that will make you a better CRO or medical writer [21:59] Developing competency in quality systems [31:05] Paying for certifications and training [34:40] Guidance for productive one-on-one meetings with managers [37:00] Learning from the mistakes of others [40:18] Keeping current with latest developments in clinical research industry [42:41] Working in China and the CFDA [52:20] Taking ownership of your career [1:02:45] QUESTION: What was your favorite lesson from this episode? Leave me a comment below and thanks for listening.

Dream Scientist, Bob Hoss, Director of the Dream Science Foundation, and past president of the International Association for the Study of Dreams (www.AsDreams.org -- and will be speaking at the upcoming conference) wrangled 100 dreamers (ala in the style of "Chicken Soup for the Soul") to share stories that  have done just that!   Have you ever awakened from a dream that left you feeling stunned—a dream so vivid or impactful—so unexpected—that it changes your life from that point forward?  Imagine you could ask a question of a dream character, or the dream itself, and watch as a profoundly surprising response appears. Suppose you could take action in your dream to eliminate a recurring nightmare, heal a relationship, or even a physical ailment.     These are what might be called big dreams, stories of life changing guidance, insight and healing; some that reach beyond the senses and even beyond death.  They are presented as guideposts along our life's journey, and introduced by 22 internationally acclaimed experts, psychologists, researchers, and best-selling authors from the International Association for the Study of Dreams (IASD):  Deirdre Barrett, Susannah Benson, Kelly Bulkeley, Laurel Clark, Gayle Delaney, Marcia Emery, Patricia Garfield, Robert Gongloff, Bob Haden, Robert Hoss, Ed Kellogg, Stanley Krippner, Justina Lasley, Jacquie E. Lewis, Tallulah Lyons, Wendy Pannier, Alan Siegel, Carlyle Smith, Gregory Scott Sparrow, Jeremy Taylor, Robert Waggoner and moi, Kelly Sullivan Walden.   On the show today, we talk about some of his favorite stories--these dream tales will inspire you, make you cry, uplift your soul, make you never again take your dreams lying down!     Here's more about my favorite Dream Scientist:    Robert Hoss, MS is author of Dream Language, Officer and former President of the International Association for the Study of Dreams, Director of the DreamScience foundation for research grants, advisory board of the Soul Medicine Institute and Haden Institute faculty member. A frequent guest on radio and TV, he was host of the IASD DreamTime Radio series and has been an internationally acclaimed lecturer and/or instructor on dreams and dreamwork at various institutions, colleges and universities for over 30 years. His simple but powerful Image Activation dreamworking approach is based on a unique blending of Gestalt work, Jungian theory, the neurobiology of dreaming, plus his research into the significance of color in dreams. Formerly a scientist, and researcher in the field of optical communications, he was a pioneer with multiple patents and the Corporate Vice President for Global Telecommunications at both American Express and IBM. He now devotes his science and management skills to dream studies. He was recently featured in the PBS Dreamtime TV special, and in Readers Digest, Prevention Magazine and USA Today.

Alan Siegel is a legend in the world of branding and design. He is the co-founder of Siegel + Gale, the founder of Siegelvision, and the co-author of the book Simple: Conquering The Crisis Of Complexity. In our conversation, Mr. Siegel shares practical tips for seeking simplicity in your work and cultivating empathy for the people you serve.

Alan Siegel is one of the best-known figures in the branding industry and a longtime advocate of clarity and simplicity in communications. In 2011, Alan created Siegelvision, a new strategic branding and communications consultancy that champions clarity above all. Alan is also the founder and chairman emeritus of global branding agency Siegel+Gale.  Alan and I […]