Podcast appearances and mentions of Doug Fine

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Play Episode Listen Later Apr 13, 2022 118:00

Welcome to Weedsday Wednesday! SPECIAL 10 YEAR ANNIVERSARY RADIO SHOW! SPECIAL GUESTS: ROBERT PLATSHORN, DOUG FINE, DR. REGINA NELSON & MORE!!! 8-10 AM TUCSON (Phoenix) ARIZONA TIME The #1 Marijuana Cannabis Radio Podcast! Everything you ever want to know about cannabis marijuana! We'll talk about cannabis, marijuana, cbd, thc, hash, weed, pot or anything else you want to call this beautiful plant! Join us for Cannabis Interviews, strain reviews, product reviews, news and information about anything and everything marijuana related in Tucson, Arizona and the World at Large! We'll share what's happening with all of the medical marijuana and recreational laws for The State of Arizona and everything marijuana happening in our exciting little trail dust town! Call in to join us live (646) 915-8421!

An American Regenerative Hemp Farmer

Moving Forward with Mandi Kerr

Play Episode Listen Later Sep 21, 2021 40:48

Join Mandi Kerr and Doug Fine, Neo-Rugged Individualist Goat Herder & Regenerative Farmer. Bestselling Author/Filmmaker, on this episode of Moving ^HEMP Forward. Doug Fine is a solar-powered goat herder, comedic investigative journalist, bestselling author, and pioneer voice in regenerative farming, including cannabis/hemp. He has cultivated hemp for food and seed-building in four US states and teaches a Sterling College hemp class in Vermont.

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An American Regenerative Hemp Farmer

Moving Forward with Mandi Kerr

Play Episode Listen Later Sep 21, 2021 40:48

american farmers vermont hemp regenerative sterling college regenerative farmer doug fine

Hemp Farmer Doug Fine

Hempresent

Play Episode Listen Later Aug 23, 2021 28:47

Hemp Farmer Doug Fine joins us today on Hempresent with Vivian McPeak only on Cannabis Radio. Hemp, the non-psychoactive variant of cannabis (or marijuana) and one of humanity's oldest plant allies, has quietly become the fastest industry ever to generate a billion dollars of annual revenue in North America. From hemp seed to hemp fiber to the currently ubiquitous cannabinoid CBD, this resilient crop is leading the way toward a new, regenerative economy that contributes to soil and climate restoration--but only if we do it right. In American Hemp Farmer, maverick journalist and solar-powered goat herder Doug Fine gets his hands dirty with healthy soil and sticky with terpenes growing his own crop and creating his own hemp products. Fine shares his adventures and misadventures as an independent, regenerative farmer and entrepreneur, all while laying out a vision for how hemp can help right the wrongs of twentieth-century agriculture, and how you can be a part of it. Today's guest on Hempresent is Hemp expert, author, journalist, goat herder, speaker, and regenerative farming educator, Doug Fine.

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Nothing In Life Is Free … Except These Samples

Up Next In Commerce

Play Episode Listen Later Jul 22, 2021 39:48

If it's free, it's for me — that's one of my mottos. And that's why I love free samples. But free samples are universally adored, and in recent years the customers getting the goods aren't the only ones who are benefiting. Ecommerce companies and retailers alike are using samples as a way to raise awareness, convert more sales, and drive traffic to a product or webpage, and it's working. On this episode of Up Next in Commerce, guest host Albert Chow talked to Doug Guyer, the Co-founder and Director of Strategic Development at Brandshare, the company that brings many of those free samples to your door. Doug explains that sampling is a tool that any brand can take advantage of, and if they do, they could see 97% of people who get the sample try it out, and 32% of those folks actually convert into buyers. It's a massive opportunity, but Doug also says that most brands out there don't know that this is possible. How has Doug and the team gotten the word out — including the story of how they landed their very first campaign with Tylenol — and what should brands be thinking about when they engage in the sampling strategy? Find out on this episode!Main Takeaways:It's Worth A Try: Very few marketing tactics are as effective as free samples. Reports from Brandshare indicate that well-run sampling campaigns see 97% try rates and as high as 32% conversion rates. Consumers are more willing to try something that is of no cost to them, and brands will be rewarded with both awareness and increased sales by making a relatively small investment in samples.Building Trust: When a brand gives a free sample, or includes a related free sample from another brand in a customer's order, the original brand is seen as going above and beyond. Customers view the sample as a sort of curated experience that was sent just for them, and it creates more brand loyalty.Not a Cureall: While sampling is effective, it can't solve all of a brand's problems. A struggling company or a business that simply doesn't have a good product will be negatively impacted by free sampling.For an in-depth look at this episode, check out the full transcript below. Quotes have been edited for clarity and length.---Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Respond quickly to changing customer needs with flexible Ecommerce connected to marketing, sales, and service. Deliver intelligent commerce experiences your customers can trust, across every channel. Together, we're ready for what's next in commerce. Learn more at salesforce.com/commerce---Transcript:Albert:I'm sorry. You're going to cover Brandshare after my intro. Welcome everyone to another episode of Up Next In Commerce. And today, I have a special guest, Co-founder and Director of Strategic Development at Brandshare, Doug Guyer. Doug, welcome to the show.Doug:Thanks Albert. Honored to be here.Albert:Right out the gate Doug. What is Brandshare and what does it do?Doug:What is Brandshare is a great question. We have an E-commerce Media Network and we've built that over 37 years. And then people say, what is an E-commerce Media Network?Albert:That was my next question.Doug:And of course it's a consortium of 800 different Ecomm retailers that collectively ship out 75 to 80 million e-commerce order packages every month. What we do is we took those 800 Ecomm retailers, categorize them into 42 different lifestyles and then embed a product sample or brand experience insert into each outgoing FedEx package so that consumer, that online buyer gets a surprise and delight in their package when they receive it the next day, after order. I would say it's a delivery vehicle for the brands, for the CPT brands, OTC brands and a variety of brands to infiltrate the consumer's home with their product.Albert:Okay. Now is it done? I mean, back up a little bit because I to make sure everyone understands what we're doing here. You're not a shipping fulfillment network. You don't ship and fulfill orders for the brands. Is that accurate?Doug:That's correct.Albert:Okay. So it's not on the order level, it is like when I literally get samples in my mail from a brand, Brandshare might be part of that, is that accurate?Doug:That's not accurate. Only because our samples are our brand experience inserts right along with that FedEx order package. Give you an example, you order your bed linens and bath towels from www.bedbathandbeyond.com.Albert:Okay.Doug:You order today, tomorrow, there's a package on your front door. You come home from work, you open up that package. You know what you ordered, you just spend a 100 dollars and ready to go. You need these bath towels. And there in the package, there's a Tide PODS Downy fabric softener product sample in there. You didn't buy it. You didn't expect it. It's a surprise and delight to you the buyer because it makes synergistic sense to ride along with washables from Bed, Bath & Beyond. That's the customer experience we bring to the brands and to our Ecomm retailers and ultimately to the consumer in home.Albert:Talk a little bit about the value. I understand that... Later on in the conversation, I certainly want to dive in and understand like how these relationships are felt because I find that fascinating because it sounds like a retailer would then offer, it's like an end gap. They let little other brands bid based on their end gap. But talk a little bit about the power of sampling because this is something that I definitely can see working. Less people go into retail stores, especially the last year. Most people tend to buy things that they can touch, feel, look at. And so on. To be introduced to a new product digitally, kind of hard. And you're not as quick to consume a product digitally. I would assume.Albert:And then I was thinking, the other thing that's another value plus is I don't recall ever getting a sample and not trying it, literally every sample that's ever been sent to me, I tried it. Whether it was gum, whether it was whatever. I've tried literally every single sample, including, as you said, if it's a laundry detergent that I don't currently use, I'll do one load with it just to... Why not? It's a two-part question. I'd love to hear, understand a little bit about, why this has become so important in your perspective and then also give us an idea of what value does it really bring to the retailer from any case studies or results that you have?Doug:Yeah. Sampling is not a digital tactic. We made it an e-commerce digital tactic by partnering with Ecomm retailers back in the 70s, oh God. I'm sorry. The 90s, because we started in 84, we worked with catalogers, catalogers morphed into Ecomm retailers instead of Cabela's sending out 140 million catalogs a year, they're now send out 5 million. Why? Because they were very well-perceived or situated to have a fulfillment center and didn't have to build the postponement centers like the www.petsoftheworld.com did. And they were making money as catalogers and morphed beautifully into Ecomm retailer.Doug:And then so many of catalogers that we dealt with in the 80s and 90s are doing so well today because of the backend. What we did is pivoted from catalog to Ecomm retail and built that media network, Ecomm media network for the benefit of the brands. To instead of solo direct mailing a sample or instead of being in gyms where their sampling, instead of being in store with their sampling. In store sampling will always have a place with many brands but this is to supplement that not to replace that there's a place for in store and there's a place for in home.Doug:Where in home, via that FedEx Ecomm meets media package so that's a beautiful thing for a brand, because why? Because there's comfort, there's safety, there's privacy in your home. When you can try that sample, whether it's shampoo or detergent or makeup or something for your kids, whatever it may be. You don't have to stand in front of anybody else and do this. Awesome. But it's also good for the Ecomm retailer. Ecomm retailer gets a sample that aligns with them and obviously they have every right to say yes or no to that sample. And it's our job to vet out the properly aligned products and or brand experience inserts from Disney or HelloFresh or whatever it may be, that can sample but they can really put a beautiful educational booklet of their product or service into the packages as well.Doug:When that happens and it's properly aligned and executed flawlessly, the consumer is the one that wins. Because he or she is going to try that product. Like you said, every sample you've gotten, you've tried. Because why? Because it's no cost. It's a no cost experience for that consumer to try it, especially if it comes from the privacy and safety of their home. And then if the product does their job and it's a good product, hey, you're going to convert a certain amount of those. You're going to convert the 8%, 14%, 32%. We're in that top tier of conversion from a trial and conversion standpoint because of our targetability our scalability and our delivery vehicle.Albert:Wait. You're saying for some of these samples, they'll convert 32% of the packages. If I send a million, 320,000 people are going to live by this product that I just gave them a sample, is that accurate?Doug:Yeah. That's... The one step before that is how many tried. Is it 80% that tried and then you take 32%? or is it 97% that tried? And a good program will have 80% or so try it.Albert:Well, how do you know that if someone tries it? I mean, that's...Doug:I'll walk you through that.Albert:Yeah.Doug:It's 80% trial, 10% conversion, that's a nice sampling program. A very well done, flawless executed sample program should have 95, 97% trial. And it really should, based on the target ability of that same big program, whether it's grand shares or anyone else's, is the derivative of that 14 to 32% or 8% or 2%. We're driving as high as 32 but some at 14%, some at 18%, some at 21% got 95, 96. To answer your question, a million... Hey. 97% of that is 970,000. If it's a max conversion of 32%, yeah. It's close there 320, it's 316 or so. Between a 60,000 conversion, that's a beautiful thing.Albert:That's substantial. Those numbers are staggering. It's pretty darn impressive. I can totally see a 97% try rate because that's like I said, I've literally tried every single... Or my house has tried every single sample I've ever gotten. You know what I mean? You sent me a snack, I'm going to eat it. I mean, I guess the only time I don't try it, if it's damaged. I wouldn't try if it was damaged. Talk a little bit about how do brands get in to these sample packs, because there are a lot of brands and what's really fun about Up Next In Commerce is we get to interview companies that are small, we get to interview with companies that are just starting, we get to interview companies that have reached massive size and scale. Whether I'm consumable, I guess most people sell... I guess that's a great question to start. Are most of these product samples done by people who have consumables. Like coffees, soap, shampoos. I don't think YETIs sending tumblers. I mean...Doug:But there's an opportunity for that and that's a different world but the majority of our business is from, I'll use the term CPG, Consumer Packaged Goods and OTC Over The Counter goods. To a lay person, any brand, when you walk into a grocery store or you walk into a drug store, any brand that's on the shelf is basically a brand prospect of ours that we call on, we talk to, whether it's the Unilever or the Proctor & Gambles or the Campbell Soups or whoever they may be areour clients. And we educate them on the opportunity. Many brands have never heard of what we do and how we do it.Albert:Really?Doug:And when we describe that and they're like, 'I had no idea you could do that. Wow. That's really awesome." And it's not super expensive. We're not the low cost provider for sampling, we're not the high cost. We're super effective, we have clients that are been with us since the 90s because of that and it's not like a brand sample's every month, they advertise every month or market the same brand every month.Doug:But typically they'll sample when they have two things. They want to defend their legacy brand against come challenge innovative brands, look at the Tylenols of the world. You have those legacy brands that have a new formula, new shampoo and conditioner that's a little different than it was before or new flavor, a new texture for skin cream. Something that when the consumer tries it, it's going to make a difference. When they try it once, they give them enough cream skin cream, let's say to try for the week and it makes a difference and they see the difference. And then they have that trial conversion and the lifetime value of a new buyer who's going to buy from them once a month, once a quarter, twice a year, whatever it is for how many years.Albert:Let's say for example, let's walk our audience through an example, let's say I'm an energy... There's a lot of energy drinks out there. Let's say I'm an energy drink company. Been around for a little bit, hovering right around a couple million dollars in sales but I haven't broken through. I think I need to reach new markets, new people and I discover that gamers are an untapped market. They tend to drink energy drinks, they stay up late at night, but there's a downside in energy drinks.Albert:And they don't want to be twitchy. Let's say for example, because red bull makes me twitchy, they want to be... We have a smooth energy drink so we keep you smooth but focused because so you can game all night long. And they come to you and they knock on your door and they say Doug. I want to get this in the hands of gamers. Is that how it works? Do they already have a target audience in mind where they come to you and say, who could we possibly bundle with? Or are they even more specific and say, I want to get into retail box of X. How does this work?Doug:It's the former. And it's Hey. I hear you. If they're knocking on our door, they've heard from a podcast like this or some of them are marketing communications that we have an Ecomm media network that has 42 different lifestyles. They're like, "is one of those 42 lit lifestyles appropriate for my brand because my brand is gamers, my brand targets gardeners, my brand targets diabetics or pants conscious woman. We have a network, we'll pull the network down and say okay. For the want to be red bull that you described, who is... could be a DTC challenger. And they're not in Walmart or they're not in Kroger, they're not a shelf but they're just shipping direct to consumer. You can buy a four-pack APAC case, whatever it may be. We can arrange to put their sample in the outgoing FedEx packages of who? Newegg.com [inaudible].Albert:Name your computer [inaudible]. Yeah.Doug:Products, cables, you name it. In there with a cart open. That red bull, or I'm sorry. That energy drink will have a neck hanger on it and or sometimes cut a little piece with it that tells that consumer why this is good for you. It's not just chemicals. It's 12 different sets of vitamins or whatever the case may be and then what? And then what do you want them to do with direct result of training? You end up buying it and we'll make it easy and convenient. We'll put a QR code on there that directs them right to the site or right to, if there are in retail to Amazon, to Walmart.com to buy. And with one click, with click to cart technology so it's easy and convenient for that person to sit there, try it or like it, buy it right on the phone.Albert:That is sweet. Tell me a little bit about what are some of the success stories that you may have from this? Because I have a feeling some of the brands that you've worked with in the past they plateau or whatever and they just need more people to try it. And they hit the right demographic and it pops, I'd love to hear stories that you have of brands that once they got into the right partners, the right demographic, things just fundamentally transformed for them.Doug:Yeah. It becomes a not a promotion, it becomes part of their advertising. It does become a staple in our advertising because they could test. Much like could tests anything to see how it works, whether you're testing digital, you're testing DM, direct mail, you're testing outboard, there's some type of call to action that makes it accountable and responsible to the dollars and the resources you're investing in that marketing tactic. In this case, yeah. That want to be a red bull, that's two million but wants to be two billion plus with a 100,000 and have that clear call to action of how many cases did I sell with this QR code versus the QR or another type of call of action to use them with another vehicle and they can track accordingly. We've had a hundred thousand campaigns turning to 600,000 of carted value.Doug:We've had $250,000 campaigns turned into $1.9 million of carted through the cart technology. And why? Because we're delivering that single solo sample, not with a collection of samples. That single solo sample, to FedEx and UPS right into the person's home, where again, the trial rates are going to be at their highest because they're in the privacy and comfort and safety of their home. No one's around him. And that really came into play with COVID. I get it but those nuances of privacy safety and [inaudible].Albert:Okay.Doug:Fine. Are going to keep going throughout COVID. They were always part of our program before COVID and COVID just kind of made it more prevalent to the branch to say, I really want to be in there now.Albert:Do you have any brand stories that you're able to share?Doug:Well, the Tylenol story is a great one. We were one of the original testers or if not the original tester of Ecomm and back then, it was not even Ecomm. It was just little packages with the L.L.Bean, Eddie Bauer, Cabela's and Sportsman's Guide. We did 200,000 pieces, 50,000 each, coded each UPC code accordingly because back then was just coupons. And the redemption rate was so high that they thought there was an issue. There wasn't an issue and they rolled out to 4 million pieces immediately after that. They went from 200,000 to 4 million pieces why? Because your case, they saw it work and they wanted to be there before competitors, the Advil and Aleves of the world got into it. That was a springboard for them and they've been a client ever since J&J and McNeil pharmaceutical.Doug:There's many. We don't lose clients, which is a nice thing about what we do. It works. It works for two sets of clients right? We've got the brand client and the Ecomm retail client but it's got to work for both parties. Because this has got to be a surprise and delight for the Ecomm retailers customers that we're riding along with and it's got to work big time for the sampling customers. Because they don't just have what? They don't just have the cost of distribution, they have the cost of the goods too.Albert:Cost of goods sold. Yeah.Doug:Cost of goods sold. They're giving that away. 100,000, 500,000, 14 million pieces. And that's some costs of goods that has to be regained by additional sales.Albert:Yeah. And when it comes... I mean, for a CPG product, it makes total sense because we as people, we're creatures of habit. Once we buy a specific brand, when I buy a certain soap, I buy that soap every time. If I buy a shampoo, I buy that shampoo every time. I buy anything, even tape. [inaudible] scotch tape. We're like we're going to buy gorilla tape or whatever. Everything we buy, humans are creatures of habit. If you can get that habit to develop, the lifetime value's substantial.Doug:That's exactly it. The lifetime value is not about the one-off, one-time buy, it's hey. You took little buying cadence of toilet paper, of skin cream, of shampoo, of toothpaste, of whatever it may be is based on the product category it's going to be what it is. It's once a month or once every six months, a bottle of Tylenol, maybe once a year. If that, you don't get that many headaches. With 60 tablets in there, that might be once a year. That better be good. Because next year you with it and that medicine accounted for the next 12 years instead of one year.Albert:Yeah. And so talk to me a little bit about for the retailer. The retailer of course, they're going to want to know that QR code, that discount, whatever the buy add to cart, as you suggested is done through their cart, for sure. They're not going to want no... Let's just get serious. Nobody wants their customer to go shop at Amazon. That's a fact of life. Of course you, I would love if you had... Do you have any numbers as to like how many people will just continue buying from the retailer? Because it does make sense that they would, since they bought it from them to begin with. For example, like in your Bed, Bath & Beyond, if I ordered linens, clearly I'll shop there but then I get the soaps and shampoos or whatever I need maybe I add them to my basket the very next time I go back there, what percentage of people redeem directly at the store and then yeah. I'm curious for the retailer perspective, how does that look?Doug:The majority of the brands samples for products that we embed into the Ecomm packages are not driven back to that Ecomm retailer, because that Ecomm retailer like Zulily yet they sell merchandise, they sell apparel, shoes, accessories for moms and kids. They're not selling Tide PODS, they're not selling [inaudible].Albert:Okay.Doug:we're okay to them to a Walmart.com or Amazon.com to buy that product. It's a good CX for that customer because they're trying to buy the product being sampled. When you're dealing with a larger Ecomm retailer, like a walmart.com, they will allow a sample in their outgoing packages but that has to be bought at walmart on www.walmart.com. That's really the only one Ecomm retailer that it has that scenario that you just described where it's driven back only to that one Ecomm retailer.Albert:No. That makes total sense. And then from your perspective, I guess, I'd love to hear, what does the retailer gain? Is like the Zulily example?Doug:Yeah.Albert:I sell moms and kids products, I'm allowing sampled products to ride my, I call it riding rails but travel along my package. And like you said, there might not be a direct benefit immediately because I don't sell whatever product that is part of the package. How do you convince them to say yeah. You can do that to my customer base. Is it just solely on a guaranteed customer experience or yeah. How does that work?Doug:Yeah. There's two answers to that. One is there's a revenue standpoint from that. The brand pays us and we pay the majority of that fee to the Ecomm retailer.Albert:Got you.Doug:The Delta is our management fee for doing that. Yeah. Sometimes it's life-changing money, other times it's not based on the quantity of samples or our products that were running through an Ecomm retailer, but it's incremental revenue from an untapped resource for sure. The bigger part of that is the pleasurable customer experience that Zulily or Reulalaa is giving to their customers. It's other Ecomm retailers are not. They're able to give a Revlon eyeliner to a person at Ruelalaa to someone who's buying a dress for Saturday night or some L'Oreal shampoo and conditioner that they want to try and makes their hair look great for Saturday night. The customer doesn't typically think L'Oreal, they thank Ruelalaa. Ruelalaa gets organic post of thank yous of. Hey. You did a solid from me. Thanks for going above and beyond. The Art of Shaving starter kit, went into www.brooksbrothers.com packages and I got my $89 shirt but I also got this awesome starter kit from the Art of Shaving. Isn't that awesome? Thank you very much Brooks Brothers. They'll thank Brooks Brothers but they'll buy from the art of shaving.Albert:Interesting. It doesn't have any brand conflict because it actually creates even more brand loyalty. They almost view the retailer as like a personal buyer or something like that.Doug:That's it. And they do know, they being the customer of the Ecomm retailer that hey. That Ecomm retailer, one of my favorite retailers is vetting out products to give to me. Because they're not going to allow anything in there. It's got to have a perfect fit. And it's our job to make sure that when it's a perfect [inaudible], we send it over to our Ecomm retailer partners for review by marketing legal and fulfillment to make sure all three approve and are okay. Not just okay but want that in there.Albert:Yeah. I'd love to hear a little bit about how you guys built this business over the years because one of the things that's clearly evident talking to you is this is a business that requires scale. I mean, You need to be able to be in a lot of... Or a lot of homes as you said. If these packages aren't going a lot of homes that it defeats the purpose, talk about how these partnerships and stuff were built over time. I mean like you mentioned you'd been there since the beginning co-founder right? Was this the always the intent like hey. We're going to build this giant consortium of retailers and e-commerce brands or how did this business start? I'd love to hear how it evolved because I imagine it'd be extremely, almost impossible to knock on everyone's door and be like hey. I want to interconnect everybody in this network and then I want to let products and brands ride our packages into consumers homes. It'd be like, what are you talking about Doug? Who are you?Doug:And I'll tell you Albert, so many companies have tried over the years when they saw what we were doing and tried to build the same type of Ecomm media network and for a lot of reasons, it's so tough to do. You can have a couple of relationships with Ecomm retailers but to have 800 plus is really tough to do, manage and fulfill and make them all happy. We have a team, we've with two folks here. How we started is, me being the co-founder and another co-founder is my dad. And he's still with us, not in the business but my role was to talk to catalogers and say, hey. Would you accept in your upcoming packages an insert or sample that would make you extra money? It wasn't about the CX for them. That's when we recruited about 50 to do this and our very first campaign was with Tylenol like I told you with 200,000 pieces for a sample. Very first sampling campaign. Because before that it was American express application. Matching that up with high worth sharper images of the world. You were too young to remember Sharper .Albert:No. I remember Sharper Image, there's the catalog of gadgets and stuff. And we were going to storage, like all these gadgets and gizmos, like hey. This is a neon toaster. I'm like, I don't know why I need one but it looks cool.Doug:Exactly. With the success of Tylenol, it really opened us up to the CPG world of hey. Let's knock on Purina's door. Hey. Let's knock on Procter & Gamble's door. And started doing work with Cheer and Gain, and P&G and Olay and a Secret. And it just kept working for every brand. It really became a really nice situation for the brands, a really nice situation for the Ecomm retailers and me as one of the founders, it made me jump out of bed in the morning why? Because you're dealing with happy customers or happy clients who are on the Ecomm retailer side and on the brand side. We built the company around that and now put some digital... Not some but a digital stack with every campaign so that consumer knows that they can with a QR code, click the cart to order that product if they so desire. And a fair number of more are doing just that and that's what makes that ease and convenience for the consumer to go, wow. This is really nice. I'm doing it in my home and it takes just 30 seconds to do.Albert:No. That is pretty cool. I mean, but there's a little bit in that story that I can't quite comprehend, which is how did you guys convince Tylenol to take such a gamble on you guys? I mean, it seems like a gamble to me, right? What was that first conversation like?Doug:This is the story on that. Is, I'm at a conference and it's the largest marketing conference in the world. And back in the day, this is in the 90s. And it's a three-day conference. We're a young company. We can only afford to send one person out 10 by 10 booth. You've been there.Albert:Yeah.Doug:There's 1500 booths and there's 30,000 people walking in the house. Last day, last hour. All the other booths are, pull their booth down. And I'm like, I'm standing. This is in San Francisco. We're in Philadelphia. This is in San Fran. I'm standing here. I'm going to get the whole hour. The last 10 minutes, 10 to seven on a Thursday night, this gentleman walks up and he's suited up and I'm suited up and everyone else is pulling down and he goes, "what do you guys do?" And I tell him what we do. He goes, "have you ever done a sample?" I was like no. But I think we can do that.Doug:A sample in the package. Before that, it was brand inserts, the American Express inserts. We did that test and that's where it happened. That's where it started. With that gentlemen from J&J and McNeil said direct mail is not working for him anymore, this is not working for him anymore. Response is going down. Can I try something new? And we tried the catalog FedEx packages, which again, morphed into Ecomm packages and they went from 200,000 to 4 million. When Pepsi did their [inaudible] from RX to OTC, they went from zero to 14 million pieces because they knew that the tactic worked. The in-home tactic where again, privacy, safety and comfort is perfect in-home versus out-of-home and taking it when it's appropriate for them. It's a really cool success story that I can talk about for hours because again, because why? Because it works. It's not like it works a little bit and only works with these types of brands when it's properly aligned and logistically executed flawlessly, it works wonderfully.Albert:I mean, because now this business has been around since then you mentioned 30 plus years. I mean on the surface, just talk to you, makes total sense. You have a product, you haven't been able to get penetrate or convince enough people to sign up and buy it digitally, especially now, today digitally right? Because reality is how I got to I imagine it's really hard to convince somebody to try something they've never tried before, especially if they already have an incumbent CPG they use. I use Dr. Squatch for example, Dr. Squatch of course has made a huge splash with marketing and it's soaps. It's really expensive soaps but even as great as Dr. Squatch does, you and I know this, made and a drop in the market compared to like Dove, you know what I mean?Albert:There's so many people that use Dove and Dial and all that Lever 2000, all those soaps right? And so a company like Dr. Squatch, it makes total sense that they need more people to try it so that they know what it smells like, how it washes you, whatever the product we need, is just products that just have to get in the hands of people. I'm curious. What would you say the repeat rate is now, with the last five years of brands when they come to you or you go to brands whatever, when they do the sampling, how many of them repeat? Because I don't give a great indicator for our audience. Like how successful this is?Doug:I'll tell you exactly that. It's 93%.Albert:93%.Doug:93%. and there's 7% that don't come back. Hey, it worked well but our brand overall is failing. Just sampling alone is not going to save this particular brand. Dr. Squatch, which is already a successful brand by itself, DTC, innovator, challenger brands, to all the men's grooming brands. I love the brand and I've received the sample of it in a subscription box. That's how I found out about it and I went online and saw one of the videos and it's really well done. But if they did a subscription box that had 25,000, that I just happened to be one of the 25,000, that's nice. But how can they get to 250,000 or 2.5 million? That's where, in addition to what they're doing, they could do some things with a company like us or others. It could be around what we do but we have the scale and the target ability to do 2 million in a monthly basis or based on a certain target.Doug:Men's grooming or men's apparel or the www.fanatics.com. Let's say, they can do for a number and they don't have to do a huge number to test. Let's make sure it works for you. We're in no rush, we want to make sure it works for the brand. Let's do a small number, a hundred thousand. Hey, that's going to cost you roughly $50,000 and based on the size and the weight of the sample and make sure that their return on ad spend is there.Albert:That makes total sense. 7%. when you said that the brand was already struggling, I'm not going to say these were the brands that did it but that would be like, let's bring some scope for people. It'd be like back in the day when Kodak started to fail, had they sent film to people, probably still wouldn't have worked. That's one of the samples people wouldn't have tried. They're like, I don't know what to do with this.Doug:That's exactly it. They tried and that's where if you're going to sample, you better have a good product. Because that's going to expose your brand in awesome ways or if it's not a good product it's going to, oh my gosh, that tastes horrible or that gave me a rash. That skin cream gave me a rash. The trial and conversion rates will be high even if it's a great product. And if it's a not a good product, don't bother obviously.Albert:Yeah. Don't bother. Great point. Doug. It was awesome having you on the show today but before you go, we have to ask you a couple of questions from the lightning round. The lightning round is brought to you by Salesforce Commerce Cloud. And what we do here is we ask you quick, rapid fire questions and you give us quick, rapid fire answers. Try not to spend more than a minute on each one. You ready? This is so our audience to get to know you a little better and know how you think.Doug:Cool.Albert:All right, what's the one thing that's going to have the biggest impact on e-commerce over the next year?Doug:New tech platforms that make it even easier and more convenient for the consumer to buy.Albert:Yeah. Anything that makes it easier to buy?Doug:Last three years. This is last three years, including COVID. The number one driving factor of consumers going into e-commerce and buying more and more e-commerce is I saved time, not I saved money, I saved time. If you're not making it easy and convenient for your customer, Mr. ER, Mr. Ecomm retailer, you better get Shopify or you get to get Shop Pay or you better get something from a tech platform that is one click and you're done.Albert:Makes total sense? What's the weirdest free sample you've ever sent out?Doug:Well, we've been asked to send out some weird, not so much weird ones but condoms of the world and which stands for Victoria Secret and [inaudible] Hollywood, et cetera but even they said no. Thank you. [inaudible] do that.Albert:Yeah. It's like, this is necessary in society. Like yeah. We just don't want to baggage it with our...Doug:No. They get one consumer complaint, that's too many.Albert:Yeah. That makes total sense. What's the one thing from 2020 you hope that sticks around in 2021?Doug:2020. Yeah. Well, I think a lot of the consumer buying behaviors will stick around in 21 and beyond. And that's from online grocery buying. Buying your groceries online, some people never heard of that. All of a sudden 2020, it went from what 16% to 42% of certain amount of your groceries were being bought online. Not all of them. How much of that will continue on. It is a celebrated online grocery by six or seven years. That's going to stick around. And I look at it much like the adoption, the slow adoption of E-ZPass back in the day. E-ZPass pass [inaudible].Albert:Yeah. Wait a second. That was picked up slowly?Doug:Slow adoption. Horrendously slowly. I mean, why? Because a lot of reasons from taking jobs away from the toll booth workers, but once someone got an easy pass and they looked at the lane on the right-hand side where people were still waiting in line to give the guy a dollar, they'll never do that again. When they saw... When consumers in 20 recognized how easy and convenient Ecomm and online grocery is to... Whether it's my beer, wine or spirits, I can get delivered by Drizly. Okay. Or I can get my dinner delivered by DoorDash. Okay. Then continue those buying behaviors in addition to not just in total replacement of going in store but in addition to, you'll see that you already saw the celebration of Ecomm by six or seven years.Albert:It's funny how you mentioned them at grocery because I think back to pre COVID, you go into a Whole Foods, it's of course slammed with the buyers. People shopping for their homes. Now you go to whole foods, it's still slammed but it's like with Packers. People that aren't... There packing orders for other people to be picked up by prime delivery or Instacart or even Curbside, it doesn't matter how someone's picking up. The point is there's people are literally people pushing those carts with tons of grocery bags. It's like the store is still packed, it's still full but they're all pickers and Packers, they're not actual people buying for themselves.Doug:Yeah. Would you rather spend an hour in a grocery store with your kids running around or an hour playing with him at the park? Kind of a no brainer.Albert:I'm curious for yourself, one of the things that's really cool about your story about getting started was meeting a person by chance. Great relationship was a spark, an igniter for your business. I'm curious if you could meet with anyone today and have a sit down conversation. Who would you want to meet?Doug:Nope. Mark Lore from Walmart.com previous with Diapers.com.Albert:jet.com.Doug:Jet of course. He is a guy that I have met a couple of times but real in passing and we had nice quick conversations. We did a lot of business with a lot of his direct reports. There's a guy want to have beer with or have a glass of wine with one day and really pick his brain about what he sees going in five years, because he is truly a visionary and just freaking smart.Albert:There you go. Doug, I appreciate you joining us today on Up Next In Commerce. We'll see what we can do about connecting you with Mark Lore. He has not joined us on the show so Hilary let's go invite him. Doug. Thanks for joining us on Up Next In Commerce.Doug:Awesome. Had a great time Albert. You were awesome. Thanks very much.

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D.FINED Engagement BookCast with Paul Higdon, Author of Hope and a Future: Life, Survival, and Renewal on the Streets of an African Slum

Play Episode Listen Later Jun 13, 2021 97:05

Paul met a teenage boy of 17 at an orphanage in Niurobe, Kenya. As he was leaving John Maina said, "Never forget me." Paul Higdon never did forget and went back to the slum where he had met John. John was found in short order and their reunion was the beginning of a new and true family relationship for John and Paul. Paul is now John's father, his wife Linda is now John's mother. Paul's book is dedicated to telling John's life story from being orphaned at the age of 5 and living his life on the streets of Africa's fifth largest slum, until today. In this BookCast Paul Higdon and Doug Fine talk about the book and just after that they have a conversation with John Maina all the way from Africa. There are points of inspiration, points of HOPE, points of RENEWAL. Join them in learning about John's life journey and how he is doing today! We also have the privilege of speaking to a friend of Paul's, Tom Gikunda. Tom tells his amazing story about how he began saving street boys from the slums and giving them everything they need for a successful life. Find the book Hope and a Future here: https://tinyurl.com/mdnvvpv6 All the proceeds for Hope and a Future go to Little Boost Children's Fund, a charity that Paul founded to help the neediest . You will learn a lot at Little Boost's website and learn more about Tom's place, Hope House Street Boys Home. There are ways to donate to help Tom directly. Go to: https://www.littleboostchildrensfund....

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D.FINED Engagement BookCast with Tracy Maylett, Author of Engagement MAGIC and The Employee Experience

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Play Episode Listen Later May 1, 2021 64:20

In this BookCast Tracy and Doug Fine talk in depth about his two books. Discussing Engagement MAGIC, Tracy disputes the myth of awful employee engagement in today's workplaces. It's not as dire as you might hear about. Actually, Tracy's data show engagement to be stratified in to 4 levels. But common understanding claims that a mere 25-30 are fully engaged in their jobs and the rest are disengaged. Tracy explains how a simple look at work groups will dispel any notion that 70% of the country are disengaged at their work. We also discuss other important aspects of engagement: That it is a 50-50 proposition, that there is a data-driven model that, when understood, can help leaders and their teams better understand and participate in working towards their own engagement - it's the MAGIC model and you will come to understand the role it plays in organizations that want to amp up engagement. Speaking about Tracy's 2nd Book, The Employee Experience, he shares that most organizations are looking in the wrong place to improve their customers' experience. The main thing that brings about a great customer experience, is designing the best employee experiences across the board in everything that occurs. Delighted customers come from delighted and nurtured employees. There is a connection with the MAGIC Model here too. Highly engaged employees will have the best Employee Experience. We unpack a lot in this BookCast and we think it can help in meeting your employee engagement, employee experience, and customer experience goals and objectives. Tracy is the CEO of DecisionWise and has over 25 years of consulting experience and organizational measurement and improvement activities world-wide. You can find out more about Tracy and his company and work here: LinkedIn Profile decision-wise.com (Company Website) Employee-X.com (Company Website) engagementmagic.com (Company Website) Twitter: @TracyMaylett

Regenerative Entrepreneurship

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Play Episode Listen Later Apr 14, 2021 48:45

Websiteshttp://www.dougfine.comhttp://www.morrisbeegle.comhttp://www.friendsofhemp.comhttp://www.southernhempexpo.com

Weedsday Wednesday, 9 Year Anniversary Cannabis Marijuana Radio Show 2021!

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Play Episode Listen Later Apr 7, 2021 116:00

Welcome to Weedsday Wednesday! The #1 Marijuana Cannabis Podcast! 9 YEAR ANNIVERSARY RADIO SHOW! SPECIAL GUESTS: ROBERT PLATSHORN, DOUG FINE, DR. REGINA NELSON & MORE! 8-10AM! Everything you ever wanted to know about marijuana! We'll talk about cannabis, marijuana, cbd, thc, hash, weed, pot or anything else you want to call this beautiful plant! Join us for Cannabis Interviews, strain reviews, product reviews, news and information about anything and everything marijuana related in Tucson, Arizona and the world at large! We'll share what's happening with all of the medical marijuana laws for The State of Arizona and everything marijuana happening in our exciting little trail dust town! Call in to join us live (646) 915-8421!

D.FINED Engagement BookCast with "Betting On You" author Laurie Ruettimann

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Play Episode Listen Later Mar 18, 2021 46:11

Laurie Ruettimann authored "Betting on You: How To Put Yourself First And (Finally) Take Control Of Your Career." Doug Fine and she had a wide-ranging discussion about her book and the things in her life and career that let up to it. This is a book that Laurie wished something like it had existed in her early career as an HR professional. The workplace can be pretty awful at times and even toxic to people, doing real harm with their health, well-being, and family life. But Laurie advocates, even while admitting that reality, that people can improve their work lives by improving their overall outlook towards themselves which includes wellness, personal and career growth, self-leadership and taking better risks. Their discussion includes ideas about setting healthy boundaries with work and having a rich and almost unrelated personal life as opposed to the 100% Productive All-The-Time ethos that can exist for some in these times. Laurie calls that "hustleporn." It can also coincide with working people thinking about themselves too much and some needing to be 'on" 24/7. "Always thinking about myself is a terrible place to live," she shares. The fundamental premise of "Betting On You" is fixing yourself before you can do anything effective about fixing your work life or work in general. Hers is an action-oriented book which requires doing things rather than merely thinking about things. I know you will enjoy this bookcast and I strongly encourage you to buy the book and give it as a gift to friends and especially to those who are new entrants to the ever-changing world of modern work and workplaces. Find "Betting on You" Find Laurie Here: https://laurieruettimann.com/ Laurie's LinkedIn Profile

BookCast w/ Author Laura Sukorocoff - It's Not Them, It's You - Ep. 7 - Tom and Trust

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Play Episode Listen Later Feb 19, 2021 41:58

Doug Fine and Laura Sukorocoff talk about the final Leadership trait covered in her book, "It's Not Them, It's You: Why Employees "Break Up" With Their Managers and What To Do About It." That trait is "trust." She tells the true story of Tom who, like most people, began his new job with high enthusiasm. It was a good fit and he believed that he could learn and grow a lot working from the owner of a small training company. However it was not long before there were signs that Tom joined a company that might not have been financially strong enough to support him as an employee. Tom's trust in the company and his manager was being eroded by a series a things that happened to him. Although Tom enjoyed the work, promises made to him were not fulfilled and his manager was becoming unreliable and untrustworthy. Tom had to look for another job as a result. Laura emphasizes that you cannot have a effectively operating organization without sufficient trust between the people and especially between a manager and her team. There are significant business costs associated with a low trust work environment. Especially now, in a global pandemic, foundational physical and safety needs are being threatened by companies towards their people. Things are particularly uncertain now and it is extremely important to maintain mutual trust to weather the storm together. Another aspect touched upon in this conversation are actions to take when a manager does or says something to damage trust with their people. Laura lays out the steps that must occur for there is to be a chance that trust can be reestablished. Here's a link to Laura's book. It will greatly benefit a manager / leader at any stage of their career. We think it would be a great addition to a management library. https://tinyurl.com/y3fe2k2c Laura Sukorocoff can help you personally or bring her expertise to your workplace. She helps everyone she encounters to grow! Her Website Her LinkedIn Profile Her email: laura@cchangelearning.com

D.FINED Engagement BookCast - IT'S NOT THEM, IT'S YOU With Author Laura Sukorokoff - Episode 2 - Emily and Empathy

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Play Episode Listen Later Jan 19, 2021 45:03

Doug Fine meets again with Laura Sukorokoff, Author of "It's Not Them, It's You: Why Employees "Break-Up' with Their Managers and What To Do About It." After a few minutes talking about the woeful state of good training and preparation for a management roles, Laura and Doug get to the crux of the episode discussing a very good employee named Emily. She suffered an unfortunate injury and she could not work at 100% for a period of time. Her manager displayed a clear lack of empathy, and Emily began to feel lost and alone on her work team. Laura shares why empathy is a key trait that managers need to have if they want to get the best work from people. But in workplaces where human-centered leadership is not practiced often a manager's response to a vexing issue for an employee is "Suck It Up and Deal." Empathy from a manager towards their people is important because they need to be interested in what is happening in their peoples' lives. Again, regular relationship-building 1:1 meetings with people is the surest way that relationships can grow and empathy for people can be discovered by knowing them better. Here's how to get to know Laura: First, here's her book: https://tinyurl.com/yydgmxxg Laura’s Website: https://www.cchangelearning.com/ Laura’s LinkedIn Profile: linkedin.com/in/laurasukorokoff Laura’s email: laura@cchangelearning.com

Tractor Time Episode 48: Doug Fine, American Hemp Farmer

Acres U.S.A.: Tractor Time

Play Episode Listen Later Jan 16, 2021 100:51

On this episode — the return of Doug Fine. Operating out the Funky Butte Ranch in southern New Mexico, Doug is a hemp farmer by day, journalist by night, entrepreneurial dynamo 24/7. His writing has appeared in places like Washington Post, Wired and Outside Magazine. He’s traveled all over the world, including to places like Burma, Rwanda, Laos, Guatemala and Tajikistan. He’s given TED Talks. He’s appeared on late-night talk shows. And he’s written several books, including Not Really An Alaskan Mountain Man, Farewell My Subaru, Too High To Fail: Cannabis and the New Green Economic Revolution, and Hemp Bound: Dispatches From the Front Lines of the Next Agricultural Revolution. His latest book, American Hemp Farmer, is a follow-up to Hemp Bound and it celebrates the men and women who are blazing a path in the regenerative, farmer-driven hemp industry. Doug also recently put out a brand new online course on growing and marketing regenerative hemp. For more on that, visit learn.acresusa.com. This is Doug’s second time on the podcast and we’re grateful to have him back. This interview was recorded last year and it’s our first podcast of 2021. Doug’s a perfect guest to kick off a new season. He’s enthusiastic, he’s optimistic. He has a big vision for the future of regenerative hemp … and he’s in the trenches doing the work to bring it into reality. Go buy Doug’s new book at the acresusa.com bookstore. Use the coupon code JANPOD for 10 % off on America Hemp Farmer and all other titles. And, if you’re interested in growing hemp yourself, Doug’s new course is a great place to start. Visit learn.acresusa.com to sign up. 1 hour, 40 minutes

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0009: Doug Fine

Miracle Plant

Play Episode Listen Later Dec 16, 2020 27:50

Too High to Fail Doug Fine is a solar-powered goat herder, comedic investigative journalist, bestselling author, and pioneer voice in regenerative farming, including cannabis/hemp. As one of the most well-known personalities in cannabis he joins Justin Benton to share his views on a broad range of hemp-related topics.Produced By MJBulls www.themiracleplant.org https://themiracleplant.org/the-miracle-plant-free-ebook-offer/

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D.FINED Engagement BookCast - BELONGING FACTOR - Chapter 7

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Play Episode Listen Later Oct 14, 2020 23:45

Devin Halliday and Doug Fine discuss some highlights of Chapter 7 of BELONGING FACTOR - "A Case for Belonging in A Brand." They discuss the incredible story of SJC Drums of which Devin is a faithful customer and a raving fan and part of a special community known as the "SJC Family." SJC Drums are hand-and-custom-made for their customers. Their drum are of premium quality, are legendary, and they are not inexpensive. Devin describes how SJC Drums builds a community that is "beyond loyal." There are many lessons and inspirations that organizations and businesses can take away from this BookCast and the book, BELONGING FACTOR. We hope you enjoy! Just for fun, let's start you with the website of SJC Drums. You'll pick up their vibe. https://www.sjcdrums.com/ You can access Devin in a number of ways and he would very much welcome your questions, inquiries, and helping you in any way he can. He's good people! Linkedin.com/in/devinhalliday Websites: allycooperative.com (Company Website) rudimentsolutions.com (Company Website) devinhalliday.com (Personal Website) Email: devin@rudimentsolutions.com

D.FINED Engagement BookCast - BELONGING FACTOR - Chapter 8 - With Author Devin Halliday

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Play Episode Listen Later Oct 11, 2020 15:34

Devin Halliday and Doug Fine discuss Chapter 8 in BELONGING FACTOR - Authenticity and Other Sh%t to Consider. Values and Behaviors within an organization or business should, at best, be aligned as close as possible. When there is a big disconnect between what is professed and what is practiced, that's when the problem arise. They touch briefly on organizational culture requires constant maintenance and attention and culture is manifest in actions performed rather than words that we say. Aligning words and actions and things we say with things we do is authenticity and without it your brightest and best people will begin planning their exit to join a culture with more integrity and promise. You can access Devin in a number of ways and he would very much welcome your questions, inquiries, and helping you in any way he can. He's good people! Linkedin.com/in/devinhalliday Websites: allycooperative.com (Company Website) rudimentsolutions.com (Company Website) devinhalliday.com (Personal Website) Email: devin@rudimentsolutions.com

D.FINED Engagement BookCast - BELONGING FACTOR - Chapter 7

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Play Episode Listen Later Oct 8, 2020 13:55

Doug Fine and Author Devin Halliday discuss Chapter 4 of BELONGING FACTOR

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Play Episode Listen Later Sep 10, 2020 22:43

Doug and Devin talk about parts of Chapter 4 of BELONGING FACTOR: How Great Brands and Great Leaders Create Loyalty, Build Community, and Grow Profits. In the chapter Devin includes his vision for an ideal work place or organization. We wonder together what leaders and team members should DO NOW to get there because the future can't wait. Devin will you why. Ways to learn more about Devin and how to reach him: Linkedin.com/in/devinhalliday Websites: allycooperative.com (Company Website) rudimentsolutions.com (Company Website) devinhalliday.com (Personal Website) Email devin@rudimentsolutions.com

The D.FINED Engagement Bookcast - Chapter 1 of BELONGING FACTOR with Devin Halliday

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Play Episode Listen Later Aug 27, 2020 20:08

This episode Doug Fine chats with Devin Halliday about Chapter 2 of his book BELONGING FACTOR - The Importance of Belonging

BELONGING FACTOR with Doug Fine and Author Devin Halliday - Chapter 2

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Play Episode Listen Later Aug 27, 2020 20:12

This episode discusses the times we are living in and how organizations will need to adapt to monumental changes taking place. Devin Halliday coins the term "Belonging Deficit" that is common in many people and workplaces. He also provides an excellent definition of "Engagement" which makes tons of sense.

THC Irrelevance & Small Batch Craft Hemp: A Conversation with Doug Fine

Lancaster Farming Industrial Hemp Podcast

Play Episode Listen Later Aug 12, 2020 43:08

Hemp farmer and author of the new book, "American Hemp Farmer: Adventures and Misadventures in the Cannabis Trade," Doug Fine is our guest this week. He talks about his new book, which offers a whole lot of practical advice to hemp farmers, told with humor and urgency, about climate change mitigation through regenerative farming practices and values. He talks about the arbitrary nature of the 0.3% THC limit in hemp and why THC irrelevancy is a worthwhile and attainable goal for farmers. He describes his efforts to build his own hemp brand and why value-added small batch hemp is the way to go for hemp farmers. He also tells us what agrarian-philosopher and writer Wendell Berry told him when he left a message on Doug’s answering machine. All this and more, plus Hemp News Nuggets. Hemp News Nuggets Texas Is Sued For Banning the Sale of ‘Smokable’ Hemp Productshttps://www.houstonpublicmedia.org/articles/news/texas/2020/08/09/379421/texas-is-sued-for-banning-the-sale-of-smokable-hemp-products/ New York hoped for a hemp boom. Now another major player has dropped out https://www.eveningtribune.com/news/20200807/new-york-hoped-for-hemp-boom-now-another-major-player-has-dropped-out Great Eastern Hemp pulls out of Southern Tier processing plans https://www.weny.com/story/42472937/great-eastern-hemp-pulls-out-of-southern-tier-processing-plans Chuck Schumer’s Letter to USDA Secretary Sonny Perdue https://www.schumer.senate.gov/newsroom/press-releases/schumer-reveals-as-upstate-new-york-economies-continue-to-recover-from-pandemic-ny-hemp-farmers-have-major-concerns-with-proposed-usda-guidelines-that-would-hinder-growth-and-devastate-future-of-hemp-industry-however-usda-shuts-upstate-farmers-out-of-fed-process-leading-to-problematic-impending-final-rules-senator-calls-on-usda-to-immediately-halt-reg-implementations-hear-out-upstate-hemp-producers_make-critical-improvements-to-final-plan-to-help-ny-hemp-farms-harvest-potential

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Episode #10 - Hemp Can Save The World (more than ever)

Radio Free Cannabis

Play Episode Listen Later Aug 9, 2020 64:32

Join me for the next hour as we journey into the wild world of hemp from one of my dearest friends, who believes that planting as much hemp as possible is the best way to fight climate change. Doug Fine has cultivated hemp for food, farm-to-table products and seed-building in four U.S. states, served as a hemp researcher with the University of Hawaii and teaches a hemp course with AcresUSA. His cannabis books include American Hemp Farmer, Too High to Fail, Hemp Bound and Farwell, My Subaru. Listen to his own personal relationship as a cannabis consumer and how it influenced his work with industrial hemp? By the end of the episode, you to, may believe planting hemp can help save the planet!***Doug's latest book, American Hemp Farmer is now available everywhere.https://www.dougfine.com/****Please send all inquiries to; RadioFreeCannabis@SteveDeAngelo.com****Please kindly donate to the Last Prisoner Project; https://www.lastprisonerproject.org/****www.LibertyClothing.com/www.HomegrownCannabisCo.com/www.ShopHarborside.com/****Intro Music; Soul Majestic - Time Has Come; https://soulmajestic.com/

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Here And There 29 July, 2020 Doug Fine

Here And There with Dave Marash

Play Episode Listen Later Jul 29, 2020 51:19

The Covid-19 pandemic has stopped the clock for most of the world’s commercial and social life, but agriculture doesn’t go by the clock. It goes by the calendar, which hasn’t stopped for the pandemic. What that’s meant for Doug Fine – author the new book American Hemp Farmer – and for his multiply-useful agricultural product and its once-fast-growing markets is today’s story.

covid-19 doug fine

07/02/20 - Using Perfumes to Kill Insects

American Family Farmer

Play Episode Listen Later Jul 2, 2020 41:17

Host and American Family Farmer Doug Stephan www.eastleighfarm.com begins with Agri-News about how cows are being treated. Farmers are being forced to dump products, due to complications from COVID19. Sales of Community Supported Agricultural shares are up. Next, we meet comedic investigative journalist, bestselling author,and a solar-powered goat herder, Doug Fine. www.dougfine.com His hemp books include "American Hemp Farmer," "Too High to Fail" and "Hemp Bound. Willie Nelson calls Doug’s work “a blueprint for the America of the future.” The Washington Post says, “Fine is a storyteller in the mold of Douglas Adams.” His focus for the past 15 years has been regenerative living, beginning with his bestseller "Farewell, My Subaru." Finally, Host Doug opines the use of expensive perfumes to kill insects on crops.

Weedsday Wednesday, A Live, Cannabis Radio Show-Marijuana Cannabis News 2020!

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Play Episode Listen Later Jul 1, 2020 59:00

Welcome to Weedsday Wednesday! Everything you ever wanted to know about medical marijuana, cbd, thc, cannabis, hash, weed, pot and anything else you want to call this beautiful plant! Call in LIVE at (646) 915-8421! Cannabis Interviews, strain reviews, product reviews, news and information about anything and everything medical marijuana related in Tucson, Arizona and the world at large! Get up to date, live information about Marijuana news! We'll share what's happening with all of the marijuana laws for The State of Arizona and everything marijuana happening in our exciting little trail dust town!

Is hemp the answer to a regenerative future for American agriculture? with Doug Fine, author of American Hemp Farmer

Regenerative Skills

Play Episode Listen Later Jun 5, 2020 48:56

I've been meaning to get in touch with someone who could explain to me the nebulous and exploding new farming industry around the ancient yet newly legalized hemp plant, and I found a gold mine of information in Doug Fine, the author of Hemp Bound and American Hemp Farmer. Doug is known as a solar-powered goat herder, comedic investigative journalist, and pioneer voice in cannabis/hemp and regenerative farming. He has grown hemp in four US states, and the genetics he's developed are in five more. He's an award-winning culture and climate correspondent for NPR, the New York Times, and the Washington Post, among others publications. In this interview, Doug shares the moment that he calls his climate Pearl Harbor which set his life on a new trajectory. He breaks down the complicated history of hemp cultivation around the world and in the United States and we also explore the current state of hemp which has been recently legalized for cultivation. We also unpack the gold rush on hemp products especially CBD oils and Doug explains his caution about the potential for a boom and bust cycle that could be terrible for the industry at large. He also outlines his thoughts on a healthy and regenerative industry for hemp, not only for the land but for all of the yet undiscovered and unstudied properties of this amazing plant, to say nothing of all the useful byproducts in the stalks and fibers. I personally learned a ton from this chat and am really looking forward to watching this budding industry find its roots so to speak and am hopeful for a bright future for the hemp market. Resources: Get the book American Hemp Farmer https://www.dougfine.com/ Ted talk https://www.instagram.com/organiccowboy/

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American Hemp Farmer - Best of Coast to Coast AM - 4/28/20

The Best of Coast to Coast AM

Play Episode Listen Later Apr 29, 2020 17:25

George Noory and farmer Doug Fine explore his career cultivating hemp, the non narcotic form of marijuana, its many natural and health benefits, and how to begin a business selling hemp products. Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

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Weedsday Wednesday, A Live, Cannabis Radio Show-8 Year Anniversary Radio Show!!!

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Play Episode Listen Later Mar 18, 2020 135:00

Welcome to Weedsday Wednesday! It's our 8 YEAR ANNIVERSARY RADIO SHOW!!! GUESTS: ROBERT PLATSHORN, DOUG FINE, DR. REGINA NELSON, DAN HERER & BRUCE MICHAEL DIETZEN!!! 8-10AM! CALL IN AND TALK TO US LIVE!! Everything you ever wanted to know about medical marijuana, cbd, thc, cannabis, hash, weed, pot and anything else you want to call this beautiful plant! Call in LIVE at (646) 915-8421! Cannabis Interviews, strain reviews, product reviews, news and information about anything and everything medical marijuana related in Tucson, Arizona and the world at large! Get up to date, live information about Marijuana news! We'll share what's happening with all of the marijuana laws for The State of Arizona and everything marijuana happening in our exciting little trail dust town!!!

Engagement MAGIC Creates Competency with Doug Fine

Optimal Instinct with Trish

Play Episode Listen Later Feb 25, 2020 19:03

Doug Fine has led training and development sessions in hundreds of settings and with hundreds of audiences. He specializes in leader development, leader and team member engagement, and culture change. He provides ENGAGEMENT MAGIC Training which stimulates five-star performance, with research-proven competencies that hard-wire personal ownership, original thinking, and a customer-focus into your culture. Why you have to check out today’s podcast: Learn why management and leadership credibility is a crucial factor in employee engagement Discover the practical actions that accelerate building a more engaged culture Know how leaders should be involved in making their employee engagement and why leaders need to take employee engagement personally “It makes no sense to invest in engagement when the leaders are not invested themselves.” – Doug Fine Valuable Free Resource from Doug Fine Take The Engagement Magic® Self-assessment that will help you measure your Engagement Score. Key Takeaways from Doug Fine: “Ask the question in the leadership group,’What’s engagement means to us?’ and get the colleagues talking about it. Start those conversations because everybody's got an opinion about engagement.” “Tell me about how engagement is understood in your company. And do you train people about engagement? Do you train people what engagement is?” Connect With Doug Fine: LinkedIn: https://www.linkedin.com/in/doug-fine www.dougjfine.com: http://www.dougjfine.com Podcast: DFined Engagement Connect With Trish Tagle: TrishTagle.com: https://trishtagle.com Facebook: https://www.facebook.com/TrishTagleLeadership LinkedIn: https://www.linkedin.com/in/patriciatagle Instagram: https://www.instagram.com/iamtrishtagle/ Book: Everyone Knows You Suck: Bad Boss Stories. A Succinct Guide by Trish Tagle

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Michael Wade, Management Consultant, Author, Blogger, and Leadership Expert - The D.FINED Engagement Podcast

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Play Episode Listen Later Jan 5, 2020 35:07

Doug Fine describes Michael Wade as a "digital colleague/guru" to him. He's known Michael through his blog, Execupundit.com for many years and they have had a mutually respectful, pithy dialogues back and forth over the years. That Doug has a chance to spend some quality time with Michael Wade was a real treat. This is their rapid fire interview that went a bit longer than usual. It was that good! Michael Wade is the chief management consultant with Execupundit Consulting LLC in Phoenix. He has advised a wide array of organizations on leadership, management, ethics, and equal opportunity issues for over 40 years. His thoughts on leadership and life can be found at the Execupundit.com blog. Reach Michael here: linkedin.com/in/michael-wade-450637a Business: www.execupunditconsulting.com Email: michael@execupunditconsulting.com Phone: (602) 510-3881

Shane Metcalf, Chief Culture Officer at 15Five - D.FINED Engagement Podcast

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Play Episode Listen Later Jan 1, 2020 17:55

Doug Fine joins Shane Metcalf in San Francisco for a rapid fire interview. Shane is the Co-Founder and Chief Culture Officer of 15Five, a continuous performance management software platform for companies with knowledge workers. 15Five makes continuous employee feedback simple to drive high performing cultures. Shane discusses the basics of this business as well as advocates for building more human business cultures through all the conversations had within an organization. I think you will really enjoy this interview. 15 Five's Website: https://www.15five.com/ Shane's LinkedIn Page: linkedin.com/in/shane-metcalf-55620213

Shane Metcalf - Chief Culture Officer at 15Five - D.FINED Engagement Podcast Extra

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Play Episode Listen Later Jan 1, 2020 39:30

Doug Fine and Shane Metcalf are both in San Francisco and go deeper during this long-form interview. Shane is the Co-Founder and Chief Culture Officer of 15Five, a continuous performance management software platform for companies with knowledge workers. 15Five makes continuous employee feedback simple to drive high performing cultures. Shane discusses his background and operating philosophies and practices that help 15Five's client and makes their own workplace and culture extraordinary. How many companies in the world would pay for a ticket to Burning Man for their people? I would venture, only one. 15Five did that. Come to our interview with an open and receptive mind and I think you will really enjoy this interview. You will see the mindset that this young entrepreneur has and how he manifests it in his live and in his business. 15 Five's Website: https://www.15five.com/ Shane's LinkedIn Page: linkedin.com/in/shane-metcalf-55620213

Julia Wojnar - D.FINED Engagement Podcast

Play Episode Listen Later Jan 1, 2020 10:59

Doug Fine has a rapid-fire interview with Julia Wojnar. She is the Founder of Unleash Your Presence which bridges the gap between executives' brilliant ideas and their ability to communicate them powerfully. She has been a featured speaker and presenter on world-recognized platforms such as Entrepreneurs’ Organization (EO), and has been cited as an “authority builder” by The Huffington Post. Julia holds a B.S. in Communication Management and Design from Ithaca College’s Park School, has fifteen years of stage experience, and has been featured on outlets such as Thrive Global, iHeartRadio, and numerous podcasts. Julia's Website: https://www.unleashyourpresence.com Julia's LinkedIn Profile: https://www.linkedin.com/in/juliawojnar/

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Kurt Mueller - D.FINED Engagement Podcast

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Play Episode Listen Later Dec 31, 2019 10:28

Doug Fine and Kurt Mueller sit down for a rapid fire interview where Kurt shares the basics of his independent financial advisor business - who his ideal clients are, and what problems that he helps them solve. Learn how to get in touch with Kurt and see how he might be able to help you meet your business and personal financial goals. Find Kurt Here: Kurt's LinkedIn Profile: linkedin.com/in/kurtmueller1 Kurt's address and phone number: 137 Old Market Street Suite 102 Aiken, SC 29803 803-671-8792 (Mobile) Email: kurt.mueller@apollonwealth.com

Devin Halliday - D.FINED Engagement Podcast "EXTRA"

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Play Episode Listen Later Dec 31, 2019 52:21

Doug Fine, Principal at D.FINED Performance Solutions, provides a long-form interview with Devin Halliday, speaker, author, consultant and all-around impressive individual. Devin makes his home in Pittsburgh, PA and is the founder and leader of Rudiment Solutions. Devin shares some of his path in becoming an expert in belonging, organizational culture and leadership. He got a bit of a challenge when he was asked to provide his interpretation of an engagement model which includes MEANING, AUTONOMY, GROWTH, IMPACT, and CONNECTION (i.e. MAGIC). He was given a grade at the end! You can learn more about Devin here: His Press Kit: https://docs.google.com/document/d/1b... His LinkedIn Profile: https://www.linkedin.com/in/devinhall... Rudiment Solutions Website: https://www.rudimentsolutions.com/ Find his book Belonging Faction on Amazon: https://www.amazon.com/BELONGING-FACT...

Devin Halliday - D.FINED Engagment Podcast

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Play Episode Listen Later Dec 31, 2019 15:08

Doug Fine, Principal at D.FINED Performance Solutions, provides a rapid-fire interview with Devin Halliday, speaker, author, consultant and all-around impressive individual. Devin makes his home in Pittsburgh, PA and is the founder and leader of Rudiment Solutions. This interview focuses on the specific help that Devin can provide to clients willing to take their people, products, profits and culture to the next level. You can learn more about Devin here: His Press Kit: https://docs.google.com/document/d/1b... His LinkedIn Profile: https://www.linkedin.com/in/devinhall... Rudiment Solutions Website: https://www.rudimentsolutions.com/ Find his book Belonging Faction on Amazon: https://www.amazon.com/BELONGING-FACT...

D FINED Engagement Podcast "EXTRA" With Kevin Eikenberry

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Play Episode Listen Later Dec 29, 2019 41:30

In this "EXTRA" interview, Doug Fine and Kevin Eikenberry have the time to go deeper into Kevin's career as a leadership development trainer and consultant. Kevin shares from his vast experience in helping organizations develop effective leaders, and, as a result, improve a company's performance through its people. Kevin can be reached at his website: https://www.kevineikenberry.com/ LinkedIn: linkedin.com/in/kevineikenberry Twitter: @KevinEikenberry Kevin's Blog: https://blog.kevineikenberry.com/ 13 Days to Remarkable Leadership (Free Training): https://www.kevineikenberry.com/sign-...

D.FINED Engagement Podcast With Kevin Eikenberry

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Play Episode Listen Later Dec 29, 2019 12:48

Doug Fine and Kevin Eikenberry share a rapid fire interview where Kevin speaks about the basics of his business, The Kevin Eikenberry Group. Kevin is world-know for his leadership training and has authored a number books to help people become effective and caring leaders. You will enjoy this dialog immensely. Kevin can be reached at his website: https://www.kevineikenberry.com/ LinkedIn: linkedin.com/in/kevineikenberry Twitter: @KevinEikenberry Kevin's Blog: https://blog.kevineikenberry.com/ 13 Days to Remarkable Leadership (Free Training): https://www.kevineikenberry.com/sign-...

D FINED Engagement Podcast "EXTRA" With Jason Lauritsen

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Play Episode Listen Later Dec 28, 2019 40:36

Doug Fine and Jason Lauritsen share a free-wheeling time touching on all kinds of topics relating to what we both do and some things about what we know. It's a deeper conversation. Jason is a pro and someone that adds lots of value to his clients. You can just tell. And his advice for people like me: "Keep going." Sage advice indeed. Here's how you can get in touch with Jason: Website: https://jasonlauritsen.com. (You can find blog posts and podcasts there too.) Twitter: https://twitter.com/JasonLauritsen LinkedIn: linkedin.com/in/jasonlauritsen

D.FINED Engagement Podcast EXTRA with Josia Nakash

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Play Episode Listen Later Dec 28, 2019 32:58

Doug Fine speaks with Josia Nakash from the Good Vibe Agency in Israel. Good Vive is a global strategic corporate consultancy with a clear purpose - to generate good vibes in every area of our lives; in the home, at work, and throughout society on a daily pasis. How's that for a purpose! Enjoy hearing the thinking of a truly visionary leader. Here are some ways to find Josie: LinkedIn: linkedin.com/in/josia Website: goodvibeagency.com Email: josia@goodvibeagency.com

D FINED Engagement Podcast With Jason Lauritsen

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Play Episode Listen Later Dec 28, 2019 11:05

Doug Fine and Jason Lauritsen come together for a brief chat about his best (ideal) clients and how he helps with developing higher engagement, more empowered managers and a healthier workplace culture. His gift is helping leaders build organizations that are good for both people and profits. I know you will enjoy this rapid fire webcast. Jason has deep knowledge that works in the real world. He's and expert and I was very fortunate to spend a little time with him. Here's how you can get in touch with Jason: Website: https://jasonlauritsen.com. (You can find blog posts and podcasts there too.) Twitter: https://twitter.com/JasonLauritsen LinkedIn: linkedin.com/in/jasonlauritsen

The D.FINED Engagement Podcast With Doug Fine - Doug is With Josia Nakash

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Play Episode Listen Later Oct 28, 2019 12:33

Josia Nakash is a partner with the Good Vibes Agency, a global strategic corporate consultancy in Israel. Her agency has a clear purpose - to generate good vibes in every area of our lives; in the home, at work, and throughout society on a daily basis.

This Is Centenary : Doug Fine : Episode 09

This Is Centenary

Play Episode Listen Later Oct 2, 2019 61:47

This episode of This is Centenary reaches back into the archives to a 2009 campus visit by journalist and author Doug Fine, whose accounts of high-adventure travel and living off the grid gained wide acclaim. His most recent books explore the production of cannabis and hemp for commentary on the future of both farming and drug policy. During his Centenary visit, Fine talked about his 2009 book Farewell, My Subaru, which documented his quest to live a sustainable life on his Funky Butte Ranch in New Mexico alongside a pack of mischievous goats.

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S04 Episode 176 | ANACT TOWELS + THE POWER OF HEMP

Conscious Chatter with Kestrel Jenkins

Play Episode Listen Later Sep 11, 2019 44:28

In episode 176, Kestrel welcomes Brianna Kilcullen, a sustainability and supply chain expert + the founder of ANACT, to the show. A brand new sustainable towel company, ANACT is all about taking simple acts to make an impact. “I chose hemp because it has these natural performance features that don’t need any manipulation with putting a chemical or a treatment or a finish on it. And so it made sense to me to use earth’s natural resources to solve these problems.” - Brianna Kilcullen, Founder of ANACT On this week’s show, Brianna shares more on her journey into sustainability, and how she built her own role at Under Armour, to become the first full-time sustainability employee on their team. She also walks us through the inspiration behind ANACT — basically, her search for a solution for smelly towels. :) Brianna explains several of the superpowers of hemp, and where we are currently in the United States when it comes to the industrialization of hemp. The below thoughts, ideas + organizations were brought up in this chat: Fair Labor Association, the FLA believes that all goods should be produced fairly and ethically, and brings together universities, civil society organizations and companies - to find sustainable solutions to systemic labor issues Notre Dame + worker rights HEMP is biostatic, meaning it prevents the growth of microorganisms The average person uses a towel 10 times per day Hemp Farming Act Bill of 2018 Hemp Bound by Doug Fine, book Brianna suggests 2014 Farm Act Bill, allowed universities to cultivate industrial hemp By purchasing one of ANACT’s towels, you save 526 days of drinking water. Support ANACT's Kickstarter here >

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The Magical Science of Leader and Employee Engagement – In Just 7 Minutes with Doug Fine

Marketing The Invisible

Play Episode Listen Later Aug 28, 2019 8:42

Learn how to stimulate five-star performance with research-proven competencies that hardwire your culture for personal ownership, original thinking,and laser-like customer-focus Discover the necessary competencies for leaders and team members to dedicate their hearts, spirits, minds, and hands to the mission of your organization Know how to grow your understanding of a research-based model for engagement that will bring differentiation and a key competitive advantage to your company Resources/Links: :The ENGAGEMENT MAGIC® Model Demonstration: Signup here: https://www.dougjfine.com/demonstrationsignup Summary Doug Fine have been a human resources leader for over 25 years, both as a Naval Officer and in the hospital/healthcare industry. He specializes in leadership training and organizational development emphasizing work culture enhancement and training for high engagement by leaders and employees. In this episode, Doug shares practical actions that accelerate building a more engaged culture. Check out these episode highlights: 01:37 – Doug's ideal client: small to medium business with ten leaders and up to 100 employees. 01:59 – Problem he helps solve: lack of engagement 02:35 – Typical symptoms that clients do before reaching out to Doug: They're not going above and beyond the call of duty, high turnover, pour retention, discipline problems, absenteeism, injuries 03:23 – Common mistakes people make when trying to solve that problem: It's a random act of engagement 06:47 – Doug's Valuable Free Action(VFA): visit dougjfine.com 05:44 – Doug's Valuable Free Resource(VFR): The free stuff on my website I just put together an info graph that identifies the things that disengaged people do and the things that engage people to do. And it's really easy. It's not even a read, it's visual. People could take that and hang it up and compare themselves to those models. 06:39 – Q: "How important is it for leaders like executive teams and C-suite teams to understand engagement? A: If they understand what it is and they start practicing these competencies that make up the word MAGIC. So, leadership is key. I'm not going to do it for companies that are not willing to recognize that it's important for leaders to be fully engaged. And if a leader is engaged, that's more likely that their staff will be engaged. Tweetable Takeaways from this Episode: Info about our correspondent host:Travis has a background in sales, marketing, and strategy, and left the corporate world several years ago to start his own agency. As a copywriter by trade, his biggest skill is putting the right words, in front of the right people, at the right time. Travis has developed go-to-market strategies for grassroots apps to Fortune 500 and helped optimize up to $50k per day in Facebook Ad spend for one of the biggest startups in Asia. Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Travis Bennett: [00:00:09] Hi everyone and welcome to another edition of Marketing The Invisible. My name is Travis Bennett and I'm rocking it to you here out of Yangon, Myanmar, proving that you really can be anywhere in the world and build your business into a success. I'm joined today by Doug J. Fine. Doug, a very very warm welcome. Doug Fine: [00:00:25] Thank you, Travis. I'm really glad to be here and getting to know you. Thank you. Travis Bennett: [00:00:29] Likewise,

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The Magical Science of Leader and Employee Engagement – In Just 7 Minutes with Doug Fine

Marketing The Invisible

Play Episode Listen Later Aug 28, 2019 8:42

Learn how to stimulate five-star performance with research-proven competencies that hardwire your culture for personal ownership, original thinking,and laser-like customer-focus Discover the necessary competencies for leaders and team members to dedicate their hearts, spirits, minds, and hands to the mission of your organization Know how to grow your understanding of a research-based model for engagement that will bring differentiation and a key competitive advantage to your company Resources/Links: :The ENGAGEMENT MAGIC® Model Demonstration: Signup here: https://www.dougjfine.com/demonstrationsignup Summary Doug Fine have been a human resources leader for over 25 years, both as a Naval Officer and in the hospital/healthcare industry. He specializes in leadership training and organizational development emphasizing work culture enhancement and training for high engagement by leaders and employees. In this episode, Doug shares practical actions that accelerate building a more engaged culture. Check out these episode highlights: 01:37 – Doug's ideal client: small to medium business with ten leaders and up to 100 employees. 01:59 – Problem he helps solve: lack of engagement 02:35 – Typical symptoms that clients do before reaching out to Doug: They're not going above and beyond the call of duty, high turnover, pour retention, discipline problems, absenteeism, injuries 03:23 – Common mistakes people make when trying to solve that problem: It's a random act of engagement 06:47 – Doug's Valuable Free Action(VFA): visit dougjfine.com 05:44 – Doug's Valuable Free Resource(VFR): The free stuff on my website I just put together an info graph that identifies the things that disengaged people do and the things that engage people to do. And it's really easy. It's not even a read, it's visual. People could take that and hang it up and compare themselves to those models. 06:39 – Q: "How important is it for leaders like executive teams and C-suite teams to understand engagement? A: If they understand what it is and they start practicing these competencies that make up the word MAGIC. So, leadership is key. I'm not going to do it for companies that are not willing to recognize that it's important for leaders to be fully engaged. And if a leader is engaged, that's more likely that their staff will be engaged. Tweetable Takeaways from this Episode: “Leaders have to drag performance out of people. But I also think that it's a leadership issue too. That they don't understand engagement and the factors that bring about full engagement. So, there is a lot of symptoms of it, high turnover,…Click To Tweet Info about our correspondent host:Travis has a background in sales, marketing, and strategy, and left the corporate world several years ago to start his own agency. As a copywriter by trade, his biggest skill is putting the right words, in front of the right people, at the right time. Travis has developed go-to-market strategies for grassroots apps to Fortune 500 and helped optimize up to $50k per day in Facebook Ad spend for one of the biggest startups in Asia. Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Travis Bennett: [00:00:09] Hi everyone and welcome to another edition of Marketing The Invisible. My name is Travis Bennett and I'm rocking it to you here out of Yangon, Myanmar, proving that you really can be anywhere in the world and build your business into a success. I'm joined today by Doug J. Fine. Doug, a very very warm welcome. Doug Fine: [00:00:25] Thank you, Travis. I'm really glad to be here and getting to know you. Thank you. Travis Bennett: [00:00:29] Likewise, likewise. Where are you coming to us from today? Doug Fine: [00:00:32] I am speaking from Augusta, Georgia.

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#106: Jeff from Manitoba Harvest!

CBD School

Play Episode Listen Later Aug 22, 2019 44:01

Hey CBD School listeners! Join me on this latest episode of the CBD School Podcast. I sit down for a chat with Jeff, Senior Product Manager at Manitoba Harvest. Manitoba Harvest is one of the oldest OGs in the hemp game -- you've probably walked past their hemp oils hundreds of times in the grocery store. Well guess what?? This trusted name in all things hemp has now released their own line of CBD Products! And you can score a really, really sweet deal that's ONLY for the lovely listeners of the CBD School Podcast. **Get 50% OFF (That's right -- 50%!!)on your first order of up to $200 by using coupon code CBDSCHOOL: https://www.cbdschool.com/manitoba-harvest **Click above to check out their fine line of CBD softgels, drops, sprays, and even CBD PROTEIN POWDER! Use code CBDSCHOOL for 50% OFF your first order!** References for the podcast: Hemp Bound book by Doug Fine: https://amzn.to/2ZlyJuC Manitoba Harvest store for non-CBD products: https://manitobaharvest.com/

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Tractor Time Episode 33: Doug Fine, Author of Hemp Bound

Acres U.S.A.: Tractor Time

Play Episode Listen Later Aug 15, 2019 64:26

Doug Fine, an investigative journalist by trade, has emerged as a leading voice in the effort to bring hemp back as a major American crop. His writing has appeared in places like Washington Post, Wired and Outside Magazine. He’s travelled all over the world, including to places like Burma, Rwanda, Laos, Guatemala and Tajikistan. He’s given TED Talks. He’s appeared on late-night talk shows. And he’s written several books, including Not Really An Alaskan Mountain Man, Farewell My Subaru, which is about his attempt to wean himself off fossil fuel, and Too High To Fail: Cannabis and the New Green Economic Revolution. His latest book is Hemp Bound: Dispatches From the Front Lines of the Next Agricultural Revolution. And for Fine, those frontlines are found at Funky Butte Ranch, his 40-acre spread in southern New Mexico where he and his family grow hemp, tend a garden and raise a herd of mischievous goats. Although Fine sees himself as a journalist first, he doesn’t shy away from speaking up for what he believes in. And what he believes is this: Hemp represents not just the next big money-maker in agriculture. It isn’t just about cashing in on the CBD craze. Instead, he believes it’s an opportunity to change the whole game — and maybe fight off the effects of climate change in the process. Fine will also be a featured speaker at Acres U.S.A.’s December Eco-Ag Conference & Trade Show in Minneapolis, Minnesota.

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21 Hawaii Hemp Conference with Doug Fine

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Play Episode Listen Later Nov 29, 2018 18:42

Join us for a short 422 podcast pre-event primer for the 2nd Annual Hawaii Hemp Conference with Doug Fine and Rick Trojan. Learn more about this episode of Let's Talk Hemp at www.letstalkhemp.com. Got questions for future episodes? Email us at the422@letstalkhemp.com. Intro and Outro Music powered by Silver Mountain Hemp Guitars and Cabinets www.silvermountainhemp.com.

Cannabis Ambassador Panel

Play Episode Listen Later May 6, 2018 49:50

Cannabis Ambassador Panel: Doug Fine, Morris Beagle, Rick Trojan, and Dan Herer speaking at Kaya Fest 2018 in San Bernadino CA. Doug Fine: DougFine.com Morris Beagle: ColoradoHempCompany.com Rick Trojan: HempRoadTrip.com Dan Herer: JackHererFoundation.org

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17 Everyday is Earth Day

Play Episode Listen Later Apr 23, 2018 19:30

Episode 17 of #LetsTalkHemp and #The422 brings us to Balboa Park in San Diego for the 2018 EarthWorks Fair and largest free earth day celebration in the world. Colorado Hemp Company and The Hemp Road trip along with dozens of other hemp and cannabis companies converge in the Cannabis Village on The 422. Special guests include Sana Packaging, Hemp Zoo, Doug Fine and Cait Curley. Learn more about this episode of Let's Talk Hemp at www.letstalkhemp.com. Got questions for future episodes? Email us at the422@letstalkhemp.com. LTH422 intro and outro music powered by MoTron and the #HempCaster Guitar @ Hole in the Sky Music.

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Weedsday Wednesday, A Live, Cannabis Radio Show-6 Year Anniversary Show!

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Play Episode Listen Later Mar 7, 2018 71:00

Welcome to Weedsday Wednesday! Everything you ever wanted to know about medical marijuana, cbd, thc, cannabis, hash, weed, pot and anything else you want to call this beautiful plant! Call in and join us as we celebrate 6 years of live cannabis radio with SPECIAL GUESTS-ROBERT PLATSHORN, DOUG FINE, IRVIN ROSENFELD AND HIEDI HANDFORD!!! Cannabis Interviews, strain reviews, product reviews, news and information about anything and everything medical marijuana related in Tucson, Arizona and the world at large! Get up to date, live information about Marijuana News! We'll share what's happening with all of the marijuana laws for The State of Arizona and everything marijuanahappening in our exciting little trail dust town!

07 All Things Hemp with Doug Fine

Play Episode Listen Later Feb 22, 2018 35:54

Episode 7 invites Doug Fine to the lair and we discuss many projects that Doug is currently involved in including Hawaii hemp research, a project with the Colville indian tribe in Washington State, hemp in hemp from Vermont, hemp legislation in New Mexico, the Central US Hemp Growers Conference in Wisconsin next week, and a few things on the horizon for 2018. We also recap a little more on the CBD raids in Tennessee that happened last week entitled Operation Candy Crush/CBD Gummy Bears along with what's going on with the GW Pharma bill making rounds and ruffling feathers around the Colorado capital. Learn more about this episode of Let's Talk Hemp at www.letstalkhemp.com. Got questions for future episodes? Email us at the422@letstalkhemp.com. LTH422 intro and outro music powered by MoTron and the #HempCaster Guitar @ Hole in the Sky Music.

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Doug Fine, Hemp Farming Expert, on the increasing market in the US

American Family Farmer

Play Episode Listen Later Feb 21, 2018 37:22

Doug Fine is a world-class adventure writer and investigative journalist, who, in 2011, turned his attention to America’s 40 Year-Old War on Drugs. Coming at it from a both an economic and a sustainability angle, he looked into the cannabis fields of Northern California, some of them third generation farms that are as old as the war itself.After researching the hemp industry worldwide for two years, his fourth book, Hemp Bound, was published one month after the US. Congress re-legalized hemp after 77 years. That book is being widely praised with Joel Salatin calling it “one of the most fun books you’ll ever read about the future of farming” and Willie Nelson declaring it “a blueprint for the future of America.”In 2015, Doug started bringing forth a hemp-printed monograph called First Legal Harvest, available at dougfine.com. It’s a must-read report from the world’s industrial cannabis fields and the digital age industries they are already supplying.In addition to participating in hemp farms on both U.S. coasts and developing a television series, Fine now travels the world speaking about his sustainability realizations and his drug policy work, and is a regular contributor of adventure and investigative features to National Public Radio and many other venues. Find out more at DougFine.com and check out his latest book, Hemp Bound: Dispatches from the Front Lines of the Next Agricultural Revolution

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Ep. 5 - A Conversation with Doug Fine

Let's Hash It Out

Play Episode Listen Later Apr 6, 2017 70:09

The Let's Hash It Out gang has an educational and entertaining conversation with writer, activist, and proud hemp farmer, Doug Fine.

doug fine

Weedsday Wednesday, A Live, Cannabis Radio Show-5 Year Anniversary Radio Show!

Play Episode Listen Later Mar 1, 2017 122:00

Welcome to Weedsday Wednesday! Everything you ever wanted to know about medical marijuana, cbd, thc, cannabis, hash, weed, pot and anything else you want to call this beautiful plant! Call in and join us as we Celebrate our 5 Year Anniversary Radio Show! SPECIAL GUESTS: DR. ROBERT MELAMEDE, ROBERT PLATSHORN, DOUG FINE, IRVIN ROSENFELD, HIEDI HANDFORD & More!!! Cannabis Interviews, strain reviews, product reviews, news and information about anything and everything medical marijuana related in Tucson, Arizona and the world at large! Get up to date, live information about Marijuana News! We'll share what's happening with all of the marijuana laws of our state, the dispensaries, and everything happening in our exciting little trail dust town!

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A Fine Approach to HEMPOWERING the Planet

HempAware Radio

Play Episode Listen Later Feb 17, 2017 16:00

On this Hempducational Hempisode of HempAware, Tyler Hemp and Doug Fine discuss the present and future of the Cannabis Industry in the United States! Discover what the latest hemp innovations are and how you can experince the most success with Hemp and Cannabis! Tune in, to this hempisode to see how you can hire Doug Fine to attend your hemp event and Hempducate your people! He's an author, speaker, farmer, advocate and hemp expert, among other great talents! Learn more about Doug on his website: DougFine.com Before you go...Let's Connect more online! Visit: HempAware.com Share with us on: Facebook.com/hempware Tweet to us at: Twitter.com/hempaware

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HIA Denver #4

Play Episode Listen Later Oct 12, 2016 29:09

The Hemp Industries Association (HIA) is a non-profit trade association representing businesses, farmers, researchers and investors working with industrial hemp. HIA Conference in Denver CO 2016: Doug Fine; TV Growing Season, Author Hemp Bound NM & Farmer VT Morgan Leach; Farmer WVA Morris Beagle; Colorado Hemp Company, NOCO Hemp Expo Pamela Orth; Restorative Botanicals COPreston Whitfield; CBD Rx, Certified Hemp Farm CO Tim Gordon; CBD Rx CEO Rick Krance; Taho Hemp Company CA Retailer Website: TheHIA.org Executive Director: Eric Steenstra Email: Erics@TheHIA.org

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Doug Fine on Record Hemp Harvest Year for America

Russ Belville Show

Play Episode Listen Later Sep 23, 2016

Doug Fine joins us on The Russ Belville Show today to talk about (Hemp Bound Too High to Fail) and this weeks Hempday, Humpday Update.

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Doug Fine: HempX Asheville at Highland Brewing

Drink Local Now!

Play Episode Listen Later Aug 20, 2016 54:55

Doug Fine is an American author, journalist, humorist, and goat herder. He has been a freelance journalist for such organizations as the Washington Post, Salon, U.S. News and World Report, Sierra, Wired, Outside, National Public Radio, and many other venues. His investigative reporting has taken him to five continents, often to remote locations like Burma, Rwanda, Laos, Guatemala and Tajikistan. One of his dispatches, on Burmese democracy efforts, was read into the Congressional Record. Fine won numerous awards for his radio reporting from rural Alaska before he moved to New Mexico. He joins us at Highland Brewing for HempX Asheville where good vibes and times were pervasive. David Newsom from Palmetto Harmony, Asheville Busker Matt Ryans, Tennessee Tebow, and Brewpon Tommy Green chat it up together.

Colorado Industrial Hemp with Morris Beegle

Russ Belville Show

Play Episode Listen Later Mar 17, 2016

Discussing Colorado Industrial Hemp with Morris Beegle, the President and Founder of Colorado Hemp Company as part of our Extended Hempday Humpday Update with Doug Fine (author of Hemp Bound: Dispatches from the Front Lines of the Next Agricultural Revolution) .

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Hemp Road Trip Update-02

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Play Episode Listen Later Jan 7, 2016 9:13

Rick Trojan, Doug Fine, and Coach Freddie will be taking off at the end of January to follow the 2016 Presidential & Congressional Primaries throughout out the United States. We will be spreading the word about the history, legalization, farming, harvesting, processing, building, manufacturing and investing of industrial hemp. The purpose of the Hemp Road Trip is to get more co-sponsors to support legalizing industrial hemp at the federal level and to educate people about Industrial Hemp and how it can benefit peoples lives, heal the planet, and how it can be used to make thousands of products, boost the economy and business in America. Another reason for The Hemp Road Trip is to: raise awareness, promote hemp business, educate farmers, gather commitments, and document the road trip on the iHemp Revolution Podcast. Website: HempRoadTrip.com Email: Rick@HempRoadTrip.com

Hemp Road Trip Update-01

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Play Episode Listen Later Dec 2, 2015 14:21

Rick Trojan is heading up the Hemp Road Trip, along with Coach Freddie and Doug Fine, to follow the 2016 Presidential & Congressional Elections throughout out the United States. We are getting ready to hit the road early in 2016 to spread the word about the history, legalization, farming, harvesting, processing, building, manufacturing and investing of industrial hemp. The purpose is to show legislators and people how industrial hemp can benefit peoples lives, heal the planet, how it can be used to make thousands of products, boost the economy and business in America, and get legislators to support legalizing industrial hemp at the federal level. Website: HempRoadTrip.com Email: Rick@HempRoadTrip.com

The Russ Belville Show #692

Russ Belville Show

Play Episode Listen Later Nov 25, 2015 111:39

Doug Fine's Hempday Humpday Update; Richard Lee of ReformCA bolts for Sean Parker AUMA Initiative; crime spree at drug testing lab threatens hundreds of Oregon criminal cases; what to buy on Green Friday.

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Finely Hemp Bound | with Cannabis Pioneer Doug Fine

HempAware Radio

Play Episode Listen Later Nov 11, 2015 15:00

This cutting edge hempisode with Doug Fine will inspire you and motivate you to take action today that will contribute to bringin FOOD SHELTER CLOTHING & 25,000 other things to the market and to the people! Doug is an accomplished author, journalist, and Cannabis and Hemp Pioneer; his latest book, "Hemp Bound" is a must read and will help you see the massive potential and current patterns and trends of Cannabis in the U.S. and globally! Discover more about Doug Fine at: www.DougFine.com Give us a ring today to let us know what you want to hear on HempAware Radio: 805-410-4367 Discover more at: www.HempAware.com And let's connect: www.facebook.com/hempaware www.twitter.com/hempaware

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Nourishing the World with Industrial Hemp | with Paul Benhaim

HempAware Radio

Play Episode Listen Later Nov 10, 2015 31:00

Enjoy this insightful and empowering hempisode of HempAware Radio with very special guest, Paul Benhaim, hemp entrepreneur, nutritional expert, author, among other amazing titles. Discover how essential hemp is as a food, and what products Paul is currently working on. Also discover how he has been able to raise hundreds of thousands of dollars to fund his amazing hemp companies! Discover more about Doug Fine at: www.paulbenhaim.com Get high quality 100% Legal CBD-Based Products at:www.Elixinol.com Give us a ring today to let us know what you want to hear on HempAware Radio: 805-410-4367 Discover more at www.HempAware.com And let's connect: www.facebook.com/hempaware www.twitter.com/hempaware

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Weedsday Wednesday-A Live, Cannabis Radio Show-Doug Fine!

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Play Episode Listen Later Jul 22, 2015 70:00

Welcome to Weedsday Wednesday! Everything you ever wanted to know about medical marijuana, cbd, thc, cannabis, hash, weed, pot and anything else you want to call this beautiful plant! Join us as we talk with DOUG FINE!!! Call or blog and join us as we chat live! Cannabis Interviews, strain reviews, product reviews, news and information about anything and everything medical marijuana related in Tucson, Arizona and the world at large! Get up to date, live information about what's happening with all of the marijuana laws of our state, the dispensary process, clubs, education centers and everything happening in our exciting little trail dust town!

2015.03.17 Hemp's Return to Humanity by Doug Fine and George Weiblen

Play Episode Listen Later Mar 19, 2015 87:40

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Episode 211: Is the USA Hemp Bound?

The Farm Report

Play Episode Listen Later Jul 10, 2014 30:10

This week on The Farm Report, host Erin Fairbanks speaks with Doug Fine, author of the book Hemp Bound: Dispatches From the Front Lines of the Next Agricultural Revolution. In an interesting discussion about the controversial substance that has been outlawed in its time among many states, Erin and Doug discuss the benefits of hemp and why hemp production should be something that is encouraged throughout the country. From the ground up, Doug walks us through the details of the hemp plant itself to his thoughts on the rebuilding of the hemp seed’s biodiversity. With many uses that the average consumer might not recognize, such as material for clothing as well as houses, he goes on to share that with more production, hemp could help the country’s farmers by offering a viable, profitable product to grow and sell. Tune in to find out more on why the stereotypes that surround hemp might need to be re-examined. This program has been brought to you by Cain Vineyard and Winery. “Hemp is any variety of the cannabis plant that is 0.3% THC or less… Unless you get high smoking broccoli or corn, no, you can’t feel psychoactive effects from hemp.” [2:13] “Hemp seed oil, which is extremely profitable, is an omega superfood. I put it in my morning shake every day. It basically does what flax oil or cod liver oil does, in terms of high proteins, in some cases better.” [19:17] — Doug Fine on The Farm Report

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Doug Fine: The Hemp Revolution and a Sustainable Future

The Evan Brand Show

Play Episode Listen Later Jun 25, 2014

Doug Fine is an author, farmer and an environmental activist concerned with educating the population on various alternative energy products and projects such as solar power, hemp and other more sustainable alternatives to fossil fuels. Please write a review on iTunes for the show! Takes only 2 minutes! Thank you for listening!

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Is Hemp the coming disruptive Agricultural Revolution?

Talk Cocktail

Play Episode Listen Later Jun 15, 2014 19:23

Imagine one of the strongest fibers on the planet, a potential energy sources, and something used by our founders, that is now illegal. That is the story of hemp. Sometime comic/journalist Doug Fine tells me how we all may be Hemp Bound: Dispatches from the Front Lines of the Next Agricultural Revolution. My conversation with Doug Fine:

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Episode 114: Hemp Bound

What Doesn't Kill You

Play Episode Listen Later Jun 9, 2014 41:12

The stat sheet on hemp sounds almost too good to be true: its fibers are among the planet’s strongest, its seed oil the most nutritious, and its potential as an energy source vast and untapped. Its one downside? For nearly a century, it’s been illegal to grow industrial cannabis in the United States-even though Betsy Ross wove the nation’s first flag out of hemp fabric, Thomas Jefferson composed the Declaration of Independence on it, and colonists could pay their taxes with it. But as the prohibition on hemp’s psychoactive cousin winds down, one of humanity’s longest-utilized plants is about to be reincorporated into the American economy. Get ready for the newest billion-dollar industry. This week’s guest is Doug Fine, a man who knows his hemp. In his latest book, Hemp Bound:Dispatches from the Front Lines of the Next Agricultural Revolution, Doug embarks on a humorous yet rigorous journey to meet the men and women who are testing, researching, and pioneering hemp’s applications for the twenty-first century. Tune in to this episode of What Doesn’t Kill You as Doug goes from A-Z on hemp and makes a serious case for this serious crop. This program was brought to you by Consider Bardwell. “Hemp is any variety of the cannabis plant that has .3% or less of THC.” [02:00] “There are farmers making money growing hemp and americans know it know – that’s why it’s coming back.” [08:00] “I think we’re going to have a world leading [hemp] industry here very very soon.” [10:00] –Doug Fine on What Doesn’t Kill You

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Get ready for our 2 Year Anniversary Show!!! Attorney Tom Dean, Cheryl Shuman, Doug Fine, Robert Platshorn and Dr. Robert Melamede & More!!! Welcome to Weedsday Wednesday! Everything you ever wanted to know about medical cannabis! Call or blog and join us as we chat live!!!! Cannabis Interviews, strain reviews, product reviews, news and information about anything and everything medical marijuana related in Tucson, Arizona and the world at large! Get up to date, live information about what's happening with all of the marijuana laws of our state, the dispensary process, clubs, education centers and everything happening in our exciting little trail dust town!

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Weedsday Wednesday-Doug Fine!!!

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Play Episode Listen Later Jul 17, 2013 64:00

Welcome back Author and Activist and just an awesome human being...DOUG FINE!!! Welcome to Weedsday Wednesday! Everything you ever wanted to know about medical cannabis! Call or blog and join us as we chat live!!!! Interviews, strain reviews, product reviews, news and information about anything and everything medical marijuana related in Tucson, Arizona and the world at large! Get up to date, live information about what's happening with all of the laws of our state, the dispensary process, clubs, education centers and everything happening in our exciting little trail dust town!

Free Forum Q&A - DOUG FINE, Author of TOO HIGH TO FAIL: Cannabis and the New Green Economic Revolution

Free Forum with Terrence McNally

Play Episode Listen Later Jun 24, 2013 55:52

This week, in the second of a two-part series (Part One with CARL HART author of HIGH PRICE: A Neuroscientist's Journey of Self-Discovery that Challenges Everything You Know about Drugs and Society) I'll be joined by DOUG FINE to talk about the accelerating movement to change the rules on marijuana. According to Fine, as the economy continues to limp along for most Americans and California cities declare bankruptcy, one action -- the legalization of marijuana -- would save government billions per year while raising huge sums in taxes. According to TIME, the legal medicinal cannabis economy already generates $200 million annually in taxable proceeds from a mere five hundred thousand registered medical users in just sixteen states. 51% of Americans support full legalization (cannabis regulated for adults like alcohol), and 80% support medicinal cannabis legalization. Fine's book, TOO HIGH TO FAIL: Cannabis and the New Green Economic Revolution, is just out in paperback. In a postscript added to the new edition, Fine writes," On November 6, 2012, Colorado and Washington voters ended the Drug War. That is to say, voters in both states overwhelmingly legalized adult social use of cannabis (Colorado's new law, vitally, also allows industrial cannabis cultivation). It is no stretch to say that the Berlin Wall of the Drug War fell." We'll talk about how quickly the landscape is changing and look ahead to the era of legal marijuana.

Weedsday Wednesday-Our 1 Year Anniversary Radio Show!!!

Play Episode Listen Later Mar 6, 2013 135:00

Weedsday Wednesday 1 Year Anniversary Radio Show!!! Guests include: Irvin Rosenfeld, Robert Platshorn, Doug Fine and Ivan Art (Author of Hempathy!) We will be giving away copies of the book Hempathy, Joints, Memberships and More! Call in and Win!!! :) Call in and join us as we chat live about everything medical cannabis!!!! Live interviews, strain reviews, product reviews, news and information about anything and everything medical marijuana related in Tucson, Arizona and the world at large! Get up to date, live information about what's happening with all of the laws of our state, the dispensary process, clubs, education centers and everything happening in our exciting little trail dust town!

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Director/Producer Jason Ensler Shares Stories Of Breaking Into Hollywood

2 Degrees of Alie

Play Episode Listen Later Nov 20, 2012 50:22

In this episode, I am lucky enough to get to chat with the very talented director/producer Jason Ensler. As a kid, Jason thought about becoming a rabbi or a dentist, but luckily for those of us who are big fans of his work, he found his way into entertainment. Jason has an impressive roster of credits:"The West Wing," "Franklin and Bash," Hart of Dixie," "Gossip Girl," "Chuck," "Andy Barker PI," "Scrubs," "My Name Is Earl," "Martha Inc.: The Story of Martha Stewart," just to name a few. We talk about everything from his extensive knowledge of "Three's Company" to working with Donald Sutherland to how "The Conformist" inspired his work on "Gossip Girl." JASON ENSLER'S BIO Jason Ensler (born July 21, 1970) is an American film {and} television director and producer. He directed and executive produced the pilots for "Cult," "Hart of Dixie," "Franklin & Bash," and served as Executive Producer and Director for the first two seasons of "Franklin & Bash." He also directed the CBS pilot, "The Eastmans," with Donald Sutherland and Jacqueline Bisset. And the pilots for "Southbeach," "Man of Your Dreams," and "Kath & Kim." He directed and produced the pilot and all six episodes of the critically acclaimed and short-lived series "Andy Barker, P.I." starring Andy Richter and Tony Hale, and created by Conan O'Brien and Jonathan Groff. He has directed episodes of "The West Wing," "Chuck," "Gossip Girl," "Psych," "Ed," "Scrubs" and "My Name Is Earl." He also directed the NBC television films "Behind the Camera: The Unauthorized Story of Three's Company" and "Martha, Inc.: The Story of Martha Stewart" starring Cybill Shepherd as Martha Stewart. In 2007, Ensler produced and directed the short documentary, Farewell My Subaru, a study of author Doug Fine's adventures becoming Carbon Neutral in rural New Mexico. Ensler studied Politics and Theater at Brandeis University and Film/Television at USC Film School.

Weedsday Wednesday-Doug Fine!!!