Podcast appearances and mentions of eric melchor

If you're a podcast guest, host or content creator trying to get noticed, you need more than just great content. You need a way to showcase your awesomeness that doesn't involve begging or sending endless pitch emails.  Enter the media kit: your secret weapon for getting booked on podcasts, landing speaking gigs, and attracting sponsors who actually get what you do. Whether you're a B2B podcaster with a niche audience or a creator looking to level up your visibility, a killer media kit can open doors you didn't even know existed. In this episode, we're diving deep with Eric Melchor from PodKit to break down exactly how to create a media kit that makes people sit up and take notice.   A taste of what you'll gain… Discover why every podcaster needs a media kit, regardless of show size. Learn the secret sauce of creating a media kit that actually attracts sponsors. Uncover the critical audience insights sponsors secretly want to know about you. Find out how technology can automatically update your podcast's performance metrics. Explore the game-changing approach to podcast sponsorships for niche B2B creators. Understand why your podcast's quality matters more than raw download numbers. Peek behind the curtain of a revolutionary tool designed specifically for podcasters. Head to https://LeverageYourPodcastShow.com to read the blog   >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest  

Eric Melchor is the founder of B2B PodPros - a podcast network that helps micro podcasters and small podcasts still make money even though they're small. By joining several smaller podcasts together he creates an audience big enough to attract even the most lucrative brands. *Need SDRs to do outbound for your B2B business? - Check out our experienced & vetted candidates here: https://sdrhire.ck.page/4135d244ab In this episode of the SDR Hire podcast, Eric teaches us his growth secrets for selling his podcast platform to other podcasters and SaaS brands. Connect with Eric: https://www.linkedin.com/in/ericmelchor/ Connect with Stefan: https://www.linkedin.com/in/stefan-conic/ Key Timestamps (01:00) - Who is Eric Melchor? (03:34) - Why Eric Started His Podcast (05:46) - The Three Strategies for growing your podcast (08:59) - Inside Eric's Podcast Network: What You Need to Know (09:33) - How Eric Solved B2B Sponsorship Challenges (12:42) - Tracking Success: Eric's First Client Case Study (17:21) - The Importance of Building Strategic Partnerships (20:21) - Eric's Plan for Expanding (21:03) - How Alex Hormozi Influenced Eric's Strategies (24:21) - How to Increase Value and Pricing: Eric's Approach (26:16) - Eric's Goals for 2024: What's Next? (28:29) - How to Balance Podcast Growth and Family Life (32:52) - How to effectively focus to boost your productivity (33:38) - How to Delegate Tasks for Maximum Efficiency (36:02) - Creating a Supportive Community for Podcasters (38:12) - Current Growth Tactics: From Ads to Guest Spots (41:04) - How to Manage Outreach and Inventory Effectively (42:36) - Criteria for Joining Eric's Podcast Network (44:19) - How to Find the Perfect Sponsors for Your Podcast (44:48) - Where to Connect with Eric Online #closerdeventas #remotework #remote #remotejobs #salesdevelopment #accountexecutive #salesdevelopmentrepresentative #businessdevelopment #businessdevelopmentmanager #podcast #podcasts #podcastgrowth #saassales #saas #softwaresales #growthhacking

For the new episode of Fullfunnel Live we invited our long-term partner, Eric Melchor, founder @B2B PodPros to talk about raising brand awareness through sponsorships, podcasts and industry thought leaders.Join us to learn and discuss:Behind the scenes of podcast campaigns Eric ran in 2024: what worked and what failed with numbersHow to structure the sponsorship or collaboration with thought leaders to get meaningful results, not a generic mention on socialHow we ran 6 month program for Dealfront and what results did the getOUR SPONSOR - DEALFRONTNo more not knowing who's coming to your website, convert more leads and get a free trial at Dealfront: https://bit.ly/3UwLUZrRESOURCESOn-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/Join our community for B2B marketers - The Trenches: https://trenches.community/Upcoming events: https://lu.ma/fullfunnel/eventsFull-Funnel Marketing Content Hub: https://fullfunnel.io/blogEric Melchor - https://www.linkedin.com/in/ericmelchor/Andrei Zinkevich - https://www.linkedin.com/in/azinkevich/

For the new episode of Fullfunnel Live we invited our long-term partner, Eric Melchor, founder @B2B PodPros to talk about raising brand awareness through sponsorships, podcasts and industry thought leaders.Join us to learn and discuss:Behind the scenes of podcast campaigns Eric ran in 2024: what worked and what failed with numbersHow to structure the sponsorship or collaboration with thought leaders to get meaningful results, not a generic mention on socialHow we ran 6 month program for Dealfront and what results did the getOUR SPONSOR - DEALFRONTNo more not knowing who's coming to your website, convert more leads and get a free trial at Dealfront: https://bit.ly/3UwLUZrRESOURCESOn-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/Join our community for B2B marketers - The Trenches: https://trenches.community/Upcoming events: https://lu.ma/fullfunnel/eventsFull-Funnel Marketing Content Hub: https://fullfunnel.io/blogEric Melchor - https://www.linkedin.com/in/ericmelchor/Andrei Zinkevich - https://www.linkedin.com/in/azinkevich/  

In this episode, Tom Hunt and Eric Melchor discuss the journey of Fame, from its inception to its current success. The conversation highlights three key strategies for organically growing a LinkedIn profile. While these tactics can attract clients, Tom emphasizes their most significant impact: driving inbound applications from high-quality, value-aligned candidates - a crucial process for scaling a service business. Tom shares these powerful LinkedIn growth strategies, underlining their importance for B2B entrepreneurs looking to build strong teams and scale their companies effectively. The discussion also covers Tom's entrepreneurial journey and insights on growing a remote team.

I'm thrilled to announce that Eric Melchor, Founder of B2B PodPros and host of the Innovators Can Laugh podcast, will be joining me as a guest on my upcoming podcast episode. With an extensive background in B2B podcast advertising and a passion for helping SaaS companies drive high-quality leads, Eric brings a wealth of knowledge and experience to our discussion. In this ehis episode we discussed strategies for influencer marketing, podcast monetization, measuring advertising effectiveness, and building an engaged community of podcasters. Key Actionable Tips: - Leverage podcast guests to share your content with their audiences for additional reach. - Craft targeted ads based on real customer reviews and region/use cases for maximum relevance. - Track specific metrics like landing page views and direct/indirect traffic increases to measure campaign success. - Provide easy-to-use assets for guests and clear guidelines on promoting your brand authentically. - Build a community of podcasters for collaboration, support and introducing brands to new opportunities beyond ads. - Authentically engage your target audience through fun, conversational hosting to develop loyal listeners. - Pair with international guests to reach new markets and leverage multiple profiles/platforms for content distribution. - Continuously promote your podcast and keep content fresh as discovery strategies like YouTube evolve. Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/ Connect with Nemanja on LinkedIn: Check out B2B PodPros: https://www.b2bpodpros.com/ Check out Innovators can laugh podcast: https://open.spotify.com/show/0ZXzeo1RHctc7DhMVzLwsR?utm_source=ICL+Spotify Subscribe to FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments. - Website: https://www.funkymarketing.net/funky-marketing-show/ - Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 - Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M - YouTube: https://www.youtube.com/@funky_marketing Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/ #Innovation #BusinessStrategy #Podcast #MarketingInsights #B2BSaaS #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning #LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing

Head over to Sessions.us and sign up for a 14-day free no strings attached free trial. Eric Melchor is joined with Ray Berry – legend copy writer and founder of DSLX Content. In this episode we talk about how content is changing in B2B and what brands should do if they want to stay with the trends and be competitive from a content standpoint. Ray also shares his experience as a dyslexic founder. Thank you so much Ray for coming on. Thanks to B2BPodPros for producing this. Find out who upcoming guests are and get my newsletter in your inbox every week, subscribe at https://innovatorscanlaugh.substack.comBuying ad spots on large podcast ad networks sucks. We fixed that! Check out https://www.b2bpodpros.com to learn more.Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee. Check out our five most downloaded episodes: From Uber and BCG to building a telehealth for pets startup with Michael Fisher From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu ...

Head over to Sessions.us and sign up for a 14-day free no strings attached free trial.Eric Melchor is joined with Michael Kamleitner – legend bootstrapper and founder of Walls.io. In this episode we cover Michael's entrepreneurial journey and how he learned that people were looking for ways to keep their virtual audience engaged which led to the idea for walls.io. We also talk about:how Walls.io provides a platform for brands to collect and leverage user-generated content in a variety of wayswhy building a partner network can be an effective strategy for business growthwhy investing revenue back into the business is important for continuous growth and improvementThank you so much Michael for coming on. Thanks to B2BPodPros for producing this. Find out who upcoming guests are and get my newsletter in your inbox every week, subscribe at https://innovatorscanlaugh.substack.comBuying ad spots on large podcast ad networks sucks. We fixed that! Check out https://www.b2bpodpros.com to learn more.Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee. Check out our five most downloaded episodes: From Uber and BCG to building a telehealth for pets startup with Michael Fisher From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu ...

This episode is powered by Leadfeeder - get a free 14-day trial here.Ep. 136: Eric Melchor talks with Sufyan Osamah, founder of HonestDog, about the future of pets. Sufyan started HonestDog with the realization that pets should not be sold on classifieds. After talking to hundreds of pet parents, vets, ethical breeders, and animal shelters, it became clear that there has to be a better way. With HonestDog he wants to bring transparency, accountability and fun to the often complicated and frustrating process of getting a pet by combining education, expert-backed vetting standards and a holistic user journey from “cradle to grave”. For the Innovators Can Laugh newsletter in your inbox every week, subscribe at https://innovatorscanlaugh.substack.comPrevious guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee. Check out our five most downloaded episodes: From Uber and BCG to building a telehealth for pets startup with Michael Fisher From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu Revolutionizing Parent-Teacher Communication with Kinderpedia ...

Podcasts are more than a way to broadcast your message to your audience. They're a relationship management tool that can also attract sponsors and keep listeners hooked. In this episode, I speak with Eric Melchor, founder of the Innovators Can Laugh B2B Podcast Community. He tells why authenticity and personality shine through in podcasting, how to attract sponsors–and the scoop on monetization. Specifically, can you make a living off of podcast sponsors?Whether you're just starting or looking to boost your podcast's revenue, you'll find lots of knowledge bombs in this episode. *****Connect with Eric: https://www.linkedin.com/in/ericmelchor/*****Please leave a review (it helps me out a ton!) on your favorite platform or here: https://tinyurl.com/yc44yxx9Join 1500 other copywriting and marketing peeps...Sign up for my Conversion Copywriting newsletter for weekly "ah ha!" moments: https://thecopyworx.com/newsletter/

Gian Seehra, founder of GS Advisory and a seasoned expert in fundraising, shares valuable insights and advice for startups navigating the challenging world of fundraising. Hosted by Eric Melchor, the episode delves into Gian's experiences as both a founder and a venture capitalist, offering a unique perspective on the dynamics between founders and investors. Gian provides actionable tips on:- how to approach introductory calls with potential investors- sheds light on the reasons founders often struggle in fundraising- unveils the crucial role of storytelling in capturing investor interest. The episode is a treasure trove of practical advice for startups aiming to secure venture capital and accelerate their growth.Gian on LinkedIn: https://www.linkedin.com/in/gianseehra/Gian's website: gianseehra.meI recently launched the premier podcast ad marketplace for Tech, SaaS, and B2B audiences. It's now super easy to reach a targeted audience and grow your brand and authority among trusted industry podcast hosts like Andrei from Fullfunnel.io, Joran Hofman from Growing a B2B Saas, and Sarah Block from Tiny Marketing. You can learn more about my podcast network at https://www.innovatorscanlaugh.com/p/b2b-podcast-network/For the Innovators Can Laugh newsletter in your inbox every week, subscribe at https://innovatorscanlaugh.substack.comPrevious guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee. Check out our five most downloaded episodes: From Uber and BCG to building a telehealth for pets startup with Michael Fisher From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu Revolutionizing Parent-Teacher Communication with Kinderpedia ...

Ep. 121: :Eric Melchor ( https://www.linkedin.com/in/ericmelchor) talks with Anastasia Staniloiu (https://www.linkedin.com/in/anastasia-staniloiu-a43805103/) about why she left a promising career at Microsoft. For the Innovators Can Laugh newsletter in your inbox every week, subscribe at https://innovatorscanlaugh.substack.comPrevious guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee. Check out our five most downloaded episodes: From Uber and BCG to building a telehealth for pets startup with Michael Fisher From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu Revolutionizing Parent-Teacher Communication with Kinderpedia ...

Ep. 118: :Eric Melchor ( https://www.linkedin.com/in/ericmelchor) talks with Elena Oprea (https://www.linkedin.com/in/elena-oprea/) about how they prepared for their pitch at Tech Crunch. Want to see more of Innovators Can Laugh? Subscribe to our channel here. - Check out Eric's stuff:Innovators Can Laugh B2B Podcast Ad Network -https://www.innovatorscanlaugh.com/p/b2b-podcast-network/ Podcast Growth Playbook - https://podcastgrowthplaybook.carrd.co/Innovators Can Laugh newsletter - https://innovatorscanlaugh.substack.com/ - Links: SelfTalk - https://selftalk.space/For the Innovators Can Laugh newsletter in your inbox every week, subscribe at https://innovatorscanlaugh.substack.comPrevious guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee. Check out our five most downloaded episodes: From Uber and BCG to building a telehealth for pets startup with Michael Fisher From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu Revolutionizing Parent-Teacher Communication with Kinderpedia ...

In this episode Eric Melchor chats with with Scott Van den Berg, founder of Influencer Capital, about influencer marketing and how startups can accelerate their success through creator equity deals.Show Highlights:0:35 - the soft drink backed by the Victoria Secret model3:50 - what was your experience like living in Bucharest?5:23 - how my parents influenced me into entrepreneurship7:15 - my first entrepreneurial venture9:17 - why isn't there much information on equity deals and influencers?11:17 - example of influencer deal gone wrong (Kanye West)13:55 - what is the upside brands get when doing influencer deals?17:10 - how equity deals work19:35 - what an average equity deal looks like and obligations of influencer22:20 - experience being a creator himself on LinkedIn and TikTok26:15 - the most famous brands won't be companies, but influencers29:15 - what attractive celebrity would you set your phone's wallpaper to?***CONNECTwebsite: www.influencercapital.nl

Are you ready to turn clicks into captivating conversations? Picture this: an online experience so tailored, it feels like it was made just for your customer. Join George and the personalization guru, Eric Melchor, as they explore the art of creating authentic, congruent, and personalized customer journeys that keep your audience engaged and coming back for more.Listen in to learn…How to make your online customer journey feel tailor-made.Why custom experiences significantly boost engagement and conversions.How to echo the promises made in each step of the journey, creating a consistent narrative. AND Eric is sharing real examples of changes companies made to their customer journey's to keep their audience engaged! Tune in to learn the simple secrets of personalization. If you loved this episode about customer journey, we know you'll love the ones linked below too! —→ How to Close the Gap Between Lead to Customer with Educational Content → Growing Your Business with Optimal Experiences and Intentional Customer Connections→Transforming Friction into Positive Customer Engagement→ How To Become The Master Of Customer Relationships w/ Ashley Deluca→ The Conscious / Subconscious Customer Journey—Looking for access to my entire book recommendation library? Check out my Amazon Storefront -- your hub for a curated collection of transformative books covering business, marketing, mindset, and personal development. Shop HERE

This week, join us as we take a deep dive into: How to maximize average order valuesThe biggest conversion rate optimization mistakes - and how to avoid themHow you can review and edit AI-generated content via OptimonkHow user-centric feature development can help identify features that resonate with your usersTackling CRO and Facebook ads challengesUnderstanding the difference between zero party and first party dataEffective ecommerce strategies - email marketing, product videos, and live demonstrationsHungry for more ecomm insights? Check out Optimonk's incredible resource library at https://www.optimonk.com/templates/use-casesFollow Eric on LinkedIn-  https://www.linkedin.com/in/ericmelchor/

This podcast episode is all about relationship building. I'm sitting down with Eric Melchor, a fellow podcast host who helps brands build personalized experiences. He's a Texan expat currently living in Romania. We are chatting about the services he provides clients and the importance of relationship-building when running a business. Eric works with brands and shows them how to deliver a personalized experience to different segments of their websites. Historically, the technology has been too expensive or required entire teams of IT professionals to manage, but advancements have allowed people without a coding background to jump in and add some personalization to websites. This is the new conversion rate optimization.  I got connected with Eric through Bonjoro and Casey Hill. We talked about personalization services, but what stood out to me most was our conversation about making friends in a new country and the lens of relationship building in general. Relationships are essential in business, so I wanted to dig a little into this topic during our conversation. Get your Revenue Goal Calculator - https://theboldleadershiprevolution.com/revenue-goal-calculator   

Eric Melchor is a mediocre tennis player, Texas, expat living in Romania and Partnerships & Evangelists for OptiMonk. With over 600 5-star review and powering more than 30,000 brands, our mission is to empower the average online business with Amazon-like personalization superpowers. How?  By giving brands the power to use AI to create better headlines, product descriptions and run A/B tests to tailor the product page and shopping experience - on autopilot. Thus, saving you hundreds of manual hours while your conversions increase in the process.   Questions •  Could you share with our listeners a little bit about your journey, we always like to hear from our guests in their own words a little bit about how they got to where they are today. •  You are the Partnerships & Evangelists for OptiMonk. Could you share with our listeners what is OptiMonk? And what does OptiMonk do? •  Could you share with us why you think it's important to integrate AI? Do you think it will make the process a little bit more seamless? Is it giving the customer more steps to take? What have been some of your experiences with your customers? What has their feedback been? •  What are some ways that the AI can help to personalise that experience, or the shopping experience for the customer? •  So, in terms of an online shopping experience, what are some key things that you think is critical when you're trying to design that journey for the customer. What would be, let's say three or four things that you would say to them that needs to be critically engineered into that process to ensure the customer has a great experience? •  Now, Eric, could you share with our listeners what's the one online resource, tool, website or app that you absolutely cannot live without in your business? •  Could you also share with our listeners, maybe one or two books that have had the biggest impact on you? It could be a book that you read a very long time ago, or even one that you've read recently. •  Can you share with our listeners what's the one thing that's going on in your life right now that you're really excited about? Either something you're working on to develop yourself or your people. •  Where can listeners find you online? •  Now, before we wrap our episodes up, could you share with us if you have a quote or saying that during times of adversity or challenge, you will tend to revert to this quote if for any reason at all you get derailed. Highlights Eric's Journey  Me: So, Eric, could you share with our listeners a little bit about your journey, we always like to hear from our guests in their own words a little bit about how they got to where they are today.   Eric shared that prior to moving to Romania, about 3 years ago, he held director level marketing and CX customer experience positions for publicly traded companies in Houston, Texas. And he really loved what he was doing. And he got to manage large teams and large budgets, but then when he decided to move to Romania with his family, he wanted to start in a new industry, and so he got into tech and SAAS, and complete shifts of big corporate America, moving into the start-up world where he was working with companies that had maybe around a dozen employees and he was wearing multiple hats.  So, completely different way of looking at marketing, and how you approach things from a customer experience perspective. So, he's enjoyed it, it's been a fantastic journey so far. But he's definitely a lot busier now than when he was working for the larger companies and he had bigger teams that can manage multiple things.   What is OptiMonk and What Your Company Does? Me: So, your bio says that you are the Partnerships & Evangelists for OptiMonk. Could you share with our listeners what is OptiMonk? And what does OptiMonk do?   Eric shared that OptiMonk is like an all in one conversion optimization platform. So, anything that you need. Well, just to take a step back, they have over 30,000 brands that use the platform and many of the brands use them to increase their AOV, which is their Average Order Value, because there's some pretty neat things that you can do to make that very simple. And there's other things that you can do as well, like grow your email subscriber list and redo cart abandons. But increasing your AOV is something that a lot of brands use them for.  Really excited that the past few months, they've been focused on AI and they've released a couple of features that allow sort of like a hands-off approach to doing conversion optimization. And so, they're really going that route after speaking with a lot of customers, it seems like the big hurdle to really trying to get the most out of conversion optimization is just time, time to learn how to use the platform, time to implement different campaigns. So, they're trying to automate this so that you don't really have to do much, and AI can do most of the work for you.  But OptiMonk, again, they've been around for about 8 years. They're integrated with many different CRMs, and platforms like Shopify and Klaviyo, and Active Campaign and HubSpot, among many others. And check them out, they're on G2, and you can look at their ratings and reviews. They have over 600 5-star reviews on G2 and Shopify.   The Importance of AI – Will it Make the Process More Seamless? Me: Now AI, that's a big thing that a lot of organizations are focused on now, especially with so many different options emerging, ChatGPT being probably the most recent in the last six to eight months. Could you share with us why you think it's important to integrate AI? Do you think it will make the process a little bit more seamless? Is it giving the customer more steps to take? What have been some of your experiences with your customers? What has their feedback been?   Eric stated that he thinks why they're implementing AI, first is because there's no human being that is smarter than a machine, than a computer, it's just not going to happen. He thinks even the greatest chess player in the world was beaten by the IBM supercomputer a few years ago and now pretty much any computer can beat any chess player in the world, it's just not going to happen, computers and AI are a lot smarter than then we humans.  So, we're just trying to take advantage of that and there's certain things that you can do like A/B testing, like A/B testing headlines, landing pages or the homepage or product page. And then rather than having the user, the customer come up with different headlines to test, their feature will come up with headlines that you can test automatically. And it could run different experiments automatically and automatically pick the winner once one has been statistically significant, proven to be the winner.  So, to answer your question, it's going to reduce the amount of time and the effort that is required to implement such conversion optimization campaigns. And then the second thing is that it's just a lot smarter than human beings, it's going to pick winners faster, and make those updates and changes on your website in real time faster than you could if you were doing it manually.   Ways that AI Can Help Personalize the Experience for the Customer Me: Now, personalization is also so important. I feel even as a consumer, when I do business with organizations, I want to know that I'm not just another transaction, and they see me for who I am, what my personal interests, requests or needs are, and I'm not being compared or grouped into a set of people, because we're all different. What are some ways that the AI can help to personalize that experience, or the shopping experience for the customer?   Eric shared that they haven't started using AI for that specific use case. However, one of the things that their platform allows is being able to collect zero party data in a very easy and friendly way. So, for those who don't know, zero party data is basically data that you would get directly from the visitor that comes to your website and you can usually get that in the form of asking a question.  So, here's a very simple use case, let's say you're shopping for Mother's Day, and Yanique, you go to a website, and you're looking for a gift for your mom, or maybe a godmother or maybe even a sister or something. And a simple question could appear that just says, “Hi, welcome to flowers.com. Are you shopping for yourself or for someone else?”  Very simple question, and then based on your answer, let's say you choose shopping for somebody else, then a response can be, “Fantastic, let me take you to the part of the website that's most valuable for you and show you our most popular items, giftable items this season.” So, that's a very simple way of collecting zero party data. But once you have that, that information, that data, then you can basically change the experience in real time for that visitor.  You're not really using any AI or anything, you're just basically doing different segmentation based on responses to the questions that you're answering. And that's what they recommend to a lot of their clients, a lot of clients who are able to collect more email subscribers, who are able to get a lot more repeat visitors, who are able to get a higher AOV, they're doing a lot of things, take into account collecting zero party data, in a very fun and engaging way. He likes to think of them as micro conversions.  Another example could be a pure health and wellness website. And let's say you primarily sell three products. One is weight loss, one is to increase muscle mass and another one is to help you sleep better.  Well, you can ask the person visiting, “Which of these three are you primarily interested in?” And then depending on their answer, let's say the person chose to increase muscle mass, then you could say, “Fantastic, here's our most popular blog posts that show you how to increase muscle mass. And by the way, here's our three most popular products for increasing muscle mass.”  And so, that's done in the form of zero party data once again, another example. But it's done in such a way that it keeps the person engaged for much longer, spending time on your website much longer into conversions as a result, the conversions increase because of the zero party data that's being collected and the ability to change the journey in real time for that end user.   In Terms of Online Shopping Experience, Key Things that Needs to be Critically Engineered to Ensure the Customer Has a Great Experience Me: Now what's interesting just listening to you speak just know, Eric, I was thinking about the whole journey of the customer, right? Because you're talking about how it is that they land on the page, what kind of experience do they have? What are some of the questions that you ask them in order to channel them down a particular road and that's kind of you orchestrating or engineering the journey you want them to have. So, in terms of an online shopping experience, what are some key things that you think is critical when you're trying to design that journey for the customer. If you had a client who came to you and they're looking to improve on their customer experience, improve on the journey that their customer is having through their online platforms, what would be, let's say three or four things that you would say to them that needs to be critically engineered into that process to ensure the customer has a great experience?   Eric stated that one example he would like to share is this brand called Obvi, have you ever heard of them Yanique?  Me: I have not.   Eric stated that they competed in a heavily saturated market. They a protein powder and they've been around about 3 years. But here's the interesting thing about them, when they started out, they started out with a $10,000 investment, bootstrap investment.  Three years later, they are a $3 Million Dollar brand and competing in a very saturated market among protein powders. What's so special is that when you see interviews of their CEO, Ronak Shah, he says they heavily focus on conversion optimization, particularly by the experience when somebody clicks on a Facebook Ad, that moment when they click on that ad, that's the moment that they are the most interested, and the most curious about a brand. Not two days later when they get the email in their inbox, not four days later when they get the SMS message. No, that time exactly when they click on that ad, that's when they're most curious and they want to learn more about the brand.  So, what they did was, is that all the landing pages that they created, they just created one landing page. But what was different about each landing page or experience was that the headline mimicked what was on the Facebook Ads, so if they had a Facebook ad that talked about grow healthy hair faster, then the headline on the landing page, said something like, are you losing your hair and you want to regrow it or something like that, it aligned with the ad that was clicked on.  Now, Obvi had a bunch of different value propositions, they had other ads that said something like the best tasting collagen protein, once that ad was clicked on, they went to the same landing page, but the website was able to recognize the Facebook ad because of the UTM parameters, he doesn't want to get too technical there. But because it recognized the ad, the headline on that landing page change to mimic what was the main copy on the Facebook Ad, even though it was the same landing page.  So, they were able to do this very easily without having to create duplicate landing pages, something he used to do as a marketer back in the day. And they were able to scale Facebook ads, which is really unheard of the past couple of years because of the iOS 14 upgrades and updates and things like that. But they were able to do it very efficiently and scale that way through Facebook, because they're able to mimic the headline on the landing pages with their advertising campaigns on Facebook.  So, that's one example he likes to share, something that all brands should be doing. Because when a person clicks on an ad, and they go to the page, the website, they want to make sure that what they clicked on is the thing that they're interested in and not some sort of bait and switch. Absolutely. So, he thinks that's one tactic.  Another tactic is Average Order Value, he thinks that's something that every brand should really focus on, especially if you're seeing cost per requisitions anywhere around $20 to $20. If you're seeing a high cost per acquisition, then definitely you should have an average order value somewhere of at least $70, $80 plus. And within the platform, they make it super easy to be able to increase your AOV, you can do things very easily, like add shipping thresholds. So, depending on the value that's in the shopping cart, let's say you provide free shipping for orders that are more than $75 and somebody puts something in there that equals $50, then there could be a little message that appears in a horizontal bar on the website, like on every page, and it just says something like, spend $25 more and you get free shipping. And that's a very easy tactic that works for a lot of brands and they're able to utilize that and get increased their AOV that way. So, that's a second tactic.  And then a third one he likes is around global visitors. So, the global visitors, he thinks Shopify released a study a few weeks ago, and the market was almost something outrageous. It was in a Billion Dollar market, it's going to continue to increase. And if you're a website that gets more than 20% of your visitors internationally, then you should be creating a personalized experience for those visitors.  Here's one example. If he goes to a retailer in the US by the name of Woodhouse Clothing, and he's based in Romania, and he goes to their website, there's a little message that will appear that says, “Hi, we ship to Romania, our prices include taxes, you can shop in your local currency, which is Romanian Leu. And our orders are free shipping if you spend more than like $200 Leu.” something like that. So, it's a very easy and a very fast way you given that international shopper assurance, and just kind of just made yourself more trustworthy by just letting them know, beforehand, before they even waste time looking around whether or not you shipped to them, just letting them know that hey, welcome we do ship to you and here's some of the other questions that you may be wondering around tax or the currency on our website. So, he thinks that's a pretty cool example.   App, Website or Tool that Eric Absolutely Can't Live Without in His Business Eric shared that the one online tool that he uses a lot is Notion, and he's starting to use it more and more. First of all, it's free, or at least the one that he uses. And he's starting to use it as a CRM. He used to use Trello a lot as a project management tool. Are you familiar with Trello, Yanique?  Me: I am, yes. So, Eric used to be a big fan of Trello. And somebody pointed out that, “Hey, you can do everything you're doing in Notion, but it's actually more streamlined and easier to navigate.” And so, he believed him, because he does use Notion for other things, but he's just not too familiar with it. And he sent him a free template to use and he's been using it ever since. And it is more streamlined, it's just quicker, it can do everything that Trello can do but it's just faster to navigate, less clicks. You can see more things on one screen. And so, he's becoming a bigger, bigger fan of Notion, he would say.   Books that Have Had the Biggest Impact on Eric When asked about books that have had the biggest impact, Eric shared that one book that he read recently is called Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland. Have you ever heard of the agency called Ogilvy?  Me: I think so, yes. Eric shared that he's (Rory Sutherland) the vice Chairman of Ogilvy, really smart guy. He saw him speak live and he got his book and it's so fascinating, because the whole premise of the book is that there's a lot of answers to solutions that are unorthodox, they are a bit crazy. But we don't spend enough time trying to think of what those crazy solutions are because we've been programmed to think logically. And also, when you're in big companies, you can't show up to a meeting and like pitch this outrageous idea, because you're afraid of the repercussions and maybe being let go, right? So, you're always trying to think of what the logical solution is to problems.  But he has a number of good examples, for example, nobody was banging on the door asking for an expensive, sexy looking vacuum, but look at Dyson. There are a lot of examples like that that he gives. And it's just a really interesting book and it's helping him to think in different ways rather than trying to think of like what's the most logical solution.   What Eric is Really Excited About Now! When asked about something that he's excited about, Eric shared that the one thing right now, obviously, for OptiMonk, they have the AI functionality features that are coming down the road, pretty excited about that, not just for their customers, but also future people who want to try their platform.  Personally, the other thing he's pretty excited about is on the side, he is launching a new service for companies that are based here in Europe, where they're having a tough time that are trying to reach their audience, especially if they're tech companies. And the past 3 years he's been building, you would say, an audience with the podcast that he hosts, and he interviews European start-up founders. And because of that, he's been able to grow his network among people in the start-up scene.  So, the service is basically combining sponsorship opportunities with his podcast, his newsletter, and then also in person events. And so, every now and then he likes to host in person cocktail party/networking events, and people that attend, they really enjoy them. They say that are a lot of fun, he likes to have a lot of fun with them, he has icebreakers, he likes to make sure that everybody has a great time. And so, in that in person event, the sponsor will have a chance to have a live short one to one interview with him in front of everybody there. So, it's another great way if their audience is also tech entrepreneurs, and tech start-ups, then it's a great way that they can get their brand in front of a live audience. So, that's what he's pretty excited about and he's been focused on he would say the past couple of weeks.   Where Can We Find Eric Online LinkedIn – Eric Melchor Innovators Can Laugh Podcast Me: So, I did remember reading a little bit about your podcast before when I was reading the bio, and I didn't get a chance to ask you about that. Could you share a little bit about your podcast? What it's about? Where does the podcast live? Is it available on most podcasts, if all platforms? And who are some of the insightful people you interview? Like I'm having this awesome interview with you now.  Eric shared that his podcast, it is available on all the major platforms like Spotify and Apple. He likes to think of the show as the Tonight Show, but for entrepreneurial related podcast, it's like a coffee, a casual coffee, like chat with the start-up founder, but the audience feels like they're just hanging out with the host and the guests. He tries to make just very light-hearted and witty. They share the ups and downs of the start-up founders, entrepreneurial journey, but they also like to have some laughs during the conversation. And so, he would say pretty recently, if he recorded an episode, and if he really listened to it and didn't think it was that funny, then he's just not airing it. So, that's how focused he is in trying for the show to live up to its name.   Some of the guests that have been so funny, a recent one not too long ago was Valentin Radu, it was episode 99. And that one almost had him crying because his story was just so funny. And all the crazy things he did just to hustle when he was younger and make $1. But there's a lot that anybody can learn from him. But he's just a good storyteller too, and quite funny.   Me: So, that's the Innovators Can Laugh Podcast, just want to reiterate that to our listeners. Feel free to tap into that as a free resource that Eric has been gracious like myself, to have a podcast and share all of these great insights with you as our listeners.    Quote or Saying that During Times of Adversity Eric Uses  When asked about a quote that he tends to revert to, Eric shared that the one quote that he always reverts to is, “Life shrinks or expands in proportion to one's courage.” by Anais Nin And whenever he's on frits about something or unsure about something, he always kind of revert to that quote. But that's his favourite quote. Have you ever heard that one before?    Me: I've never heard it, but I like it. It kind of reminds me of some of Brene Brown's quotes.   Me: Now, I just want to thank you again, Eric for taking time out of your very busy schedule. What time is it there in Romania?   Eric shared that it's 7:30 pm.  Me: Yeah, so, you're here with us at night, you could be with your family having dinner, playing cards, doing something way more fun, I'm sure and talking to me about customer experience. But we are truly grateful that you took the time out of your busy schedule to hop on this podcast and have this conversation with us. And we really learnt a lot about AI and of course your organization OptiMonk and different ways that we can look for opportunities to personalize the experience for the customers as well as engineering the customer journey in such a way that it makes it seamless and frictionless and just a better experience that at the end of it, the customer would want to do business with that organization again. So, thank you for sharing that, I'm sure listeners gained a great amount of knowledge and value from our conversation.   Please connect with us on Twitter @navigatingcx and also join our Private Facebook Community – Navigating the Customer Experience and listen to our FB Lives weekly with a new guest    Links ·  Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland  The ABC's of a Fantastic Customer Experience Grab the Freebie on Our Website – TOP 10 Online Business Resources for Small Business Owners  Do you want to pivot your online customer experience and build loyalty - get a copy of “The ABC's of a Fantastic Customer Experience.” The ABC's of a Fantastic Customer Experience provides 26 easy to follow steps and techniques that helps your business to achieve success and build brand loyalty. This Guide to Limitless, Happy and Loyal Customers will help you to strengthen your service delivery, enhance your knowledge and appreciation of the customer experience and provide tips and practical strategies that you can start implementing immediately! This book will develop your customer service skills and sharpen your attention to detail when serving others. Master your customer experience and develop those knock your socks off techniques that will lead to lifetime customers. Your customers will only want to work with your business and it will be your brand differentiator. It will lead to recruiters to seek you out by providing practical examples on how to deliver a winning customer service experience!  

Welcome to Entrepreneur Conundrum! In this episode, we dive into the main idea of personalization and its importance in ecommerce. Our guest, Eric Melchor, takes us on a journey from founding a non-profit for kids fitness to becoming a personalization ambassador for Optimunk, a startup providing tools for unique customer journeys. We also discuss Eric's move to Bucharest, Romania, during the COVID-19 pandemic and the challenges of working remotely while caring for a newborn and young child. With a focus on personalization, Eric shares his company's vision and future roadmap, including their Ecommerce Revolution reality show and Personalization Boot Camp. We touch upon the use of dynamic content in digital marketing and the importance of multiple projects for personal fulfillment. Eric emphasizes the value of quality friendships and making decisions based on avoiding regret. Join us for this insightful conversation and connect with Eric on LinkedIn. Don't miss out on this episode of Entrepreneur Conundrum. - Eric's journey to Optimunk- Family move to Bucharest- Personalization in ecommerce- Juggling work and parenthood- Challenges with young children- Podcasting for business and networking- Goals for Ecommerce Revolution- Use of dynamic content- Roadblocks to success- Importance of multiple projects- Decisions and avoiding regrets- Better lifestyle in Bucharest- Building quality friendships- Eric's career and beliefs KEY QUESTIONSVirginia Purnell 00:01:40 So can you kind of share your journey with us on where you are today?Virginia Purnell 00:03:10 Were you ever nervous to make that huge leap?Virginia Purnell 00:09:05 So how do you get in front of your ideal avatars?Virginia Purnell00:13:15 What are a couple big goals that you have that you're hoping to achieve the next year or two?Virginia Purnell 00:15:19 So how would that affect your business?Virginia Purnell 00:17:52 What do you think is your number one roadblock that's stopping you from hitting any of those goals?Virginia Purnell 00:21:37 You've got a lot of different things going on in your world. How do you juggle everything and keep that balance?Virginia Purnell 00:25:29 What's the best advice that you have ever received?Virginia Purnell 00:26:13 How do you know the difference between whether you should go down that path, but you're just a little, let's say nervous too, versus it's not a good path?Virginia Purnell 00:30:16 So what's the best advice you've ever given?Virginia Purnell 00:32:50 Is there anything that we haven't touched on that you would like to touch on? Eric Melchorhttps://www.linkedin.com/in/ericmelchor/Home - Fly MovementFly Movement works to get kids activeExpat in Romania - Eric Melchor (US): We came here because we wanted to get away from the gun violence in the StatesInnovators Can Laugh(new project -Make Friends Simplified Virginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comBook a Free Call http://bit.ly/DDMBookACallEC

This week on the show, Eric Melchor from OptiMonk joins me to talk about some strategies that you can take to increase the average order value of your store. Boosting AOV is one of the best ways to increase store revenue and profit in a time where customer acquisition costs are through the roof.

John Golden and Eric Melchor explore the customer journey and how online store owners can improve customer experience in this podcast. They stress treating internet users like humans and present examples of brands that have improved customer experience. Eric recommends conversion rate optimization and bespoke Google Analytics reports to evaluate and improve the online store's approach. They advocate Optima Inc.'s online store evaluation checklist and connecting with Klaviyo, HubSpot, and Active Campaign to increase email and SMS lists. Eric introduces OptiMonk's Tactical Library, which offers step-by-step conversion rate optimization methods. John recommends OptiMonk and appreciates Eric for his comments.  

If you are interested in conversion rate optimization, this is the episode for you. Khalid Saleh is the founder and CEO of CRO agency Invesp. He has worked with brands like eBay, 3M, and the Discovery Channel. In this conversation, he shares what is a reasonable budget for CRO, why he avoids looking at homepages when first evaluating a site, what you should focus on to get quick wins when it comes to increasing conversions, and more.You will also discover:a reasonable budget for CRO testing and what that includesWhy Google Universal Analytics is sunsettingwhat you should focus on to get quick wins when it comes to CROListen to the Innovators Can Laugh Podcast HERE ---> https://www.innovatorscanlaugh.com/

Eric Melchor is the Partnerships and Personalization Ambassador at OptiMonk. He previously served as a Marketing and CX Director for publicly traded companies based in Houston and is currently building an ecommerce business from scratch. He's also the host of the Innovators Can Laugh podcast interviewing over 70 entrepreneurs from all over Europe. He claims he is a mediocre tennis player and currently provides guidance on how to personalize online shopping experiences for small and mid-size businesses. Here's what we covered on the episode: Eric's Background + Ideas for Personalization Eric shares that his experience is in digital marketing and only recently started thinking more and more about personalization when working with a startup called Bonjoro that sends personalized videos at the right moment during their customer journey OptiMonk specializes in giving marketers the tools to personalize an experience in real-time on their website – They're focused on giving small to mid-sized businesses the superhuman power that big players have, like Netflix and Amazon Before working with Bonjoro and OptiMonk, Eric worked in the retail energy space specializing in partnerships, managing PPC agencies, copywriters, and social media strategists Eric had wondered if he was as good as he thought and said the only way to prove that he was good at what he did was to work for a startup because, at a startup, every customer counts Over the past year, Eric says he has talked to more customers than he ever did in all his years working for large companies An important part of making a good experience is having the right messaging on your website – customers won't care about most of the jargon on your website; they care that you have a solution that solves their problem Eric walks us through an example of a customer in need of an engagement ring that is on a jeweler's website and says you wouldn't want a message to pop up that says, you could win a designer necklace; you want one that says, here's 10% off our top wedding rings One thing you can do is micro engagement, where if someone has been on your site for a while but hasn't clicked on anything to tell you what they're looking for, you can send them a message and ask what they're interested in – it's like holding their hand and showing them to the right part of your website, just like you would in a physical store OptiMonk specializes in helping SMBs (Small to Mid Businesses) where accounts fall between $500,000 – 1 million annually and specialize in e-commerce but says there are some B2B (business to business) companies that are starting to use them Every website visitor is important, so we should try to customize their journey as much as possible Eric shares that Winc, a subscription wine website, does a really good job gamifying its website so it's interactive and interesting for visitors When OptiMonk started, they focused on popups but now have transitioned into a personalization platform and have integrations with over 100 different platforms When thinking about personalizing your customer experience, Eric says to put yourself in their shoes and think about where you can make the experience more pleasurable and says to get rid of the annoying stuff, like an automatic popup that happens in the first 10 seconds If a quarter of your website traffic is international, Eric says to give those international visitors a personalized message Eric says if you get a lot of sales during the holidays, you could present a nice message that asks if they are shopping for themself or somebody else and take them where they need to go based on their response If you are running Facebook ads or Google paid ads, Eric highly suggests automatically changing the headings on your landing page based on the messaging that you are using in your ads All About OptiMonk  When Eric moved to Europe a couple of years ago, he wanted to make friends, and because he worked at a startup thought it would be interesting to interview other startup founders, which is how he started his podcast, Innovators Can Laugh, and what led to his role with OptiMonk In OptiMonk, Eric delivers their personalization boot camps that happen every 2 weeks – if you want to learn more about personalization, you can come to their free boot camp, where Eric walks you through their process OptiMonk just launched E-commerce Revolution, the first e-commerce business reality show – over 3 months, they're going to help brands by implementing best practices when it comes to personalization Eric shares that OptiMonk is also launching The Art of Personalization podcast When you sign up for OptiMonk, Eric says you'll be able to see your results in your dashboard and can implement different features like A/B testing You can sign up for different plans when using OptiMonk; Eric says there is a free plan where you can get started and then walks us through their different plans, what they include, and pricing for each Eric explains how easy it is to use and customize their templates, and when you set the template up, any other campaign you create in OptiMonk will be aligned with your brand We talk about inclusivity and trends in the personalization space, and Eric shares that he saw a fashion tool where instead of putting in your size, you select a model that has a similar body type to you, and then anything you pick in the store, can be seen on that model Try OptiMonk's free plan, check out their free personalization boot camp, and reach out to Eric if you have any questions   Links mentioned: OptiMonk Website Innovators Can Laugh Podcast Free Personalization Boot Camp   Like what you heard?  Click here to subscribe + leave a review on iTunes. Click here to download my Sales Page Trello Board Let's connect on Instagram!  

Personalizing your website can be a game-changer for small businesses. It allows you to create a customized experience for every visitor, boosting engagement and conversions. With personalized content, recommendations, and offers based on your visitors' interests, you'll be able to stand out from your competitors and build a strong brand reputation. Eric Melchor of OptiMonk helps us level-up our customer experience and loyalty! 

Today on the show we have Eric Melchor, head of Partnerships and Personalization Ambassador at OptiMonk. In this episode, we discuss the increasing demand for personalized end-user experiences and best practices observed in the market by Eric. We then dove into why focusing on pre-purchase experiences and insights is far more valuable for improving retention than focusing on churned customers. As usual, I'm excited to hear what you think of this episode and if you have any feedback, I would love to hear from you. 

Delivering an Amazing Customer Experience through Seamless Self-Service and Human Interactions Shep Hyken interviews Eric Melchor, Partnerships & Personalization Ambassador at OptiMonk, a company that helps brands improve their customers' shopping experience through personalization. He talks about how personalization can help businesses increase sales and nurture loyal customers. Top Takeaways:  Personalization is the new CRO (Conversion Rate Optimization). When done right, it is a game changer for businesses to get customers to perform a desired action, whether it is clicking a link, filling out a form, or buying a product. A study by Epsilon indicates that 80% of consumers are more likely to make a purchase when brands offer personalized experiences. How does personalization impact the bottom line? Better return on ad spend. Personalization can help you get a better return on investment if you are doing paid ads. Personalization can decrease cart abandonment. Personalization helps you grow your email list faster. A personalized experience increases your average order value. When a customer adds something to their cart but doesn't make a purchase, provide a quick survey to find out what prevented them from buying. You will get so many insights about the obstacles your customers face in their journey that will help you create a personalized experience for them.  Plus, Eric shares his easiest, simplest, and most cost-effective suggestion for getting a website to become more personalized. Tune in! Quote: "Personalization used to cost a lot. But now, businesses have access to tools and applications to create personalized messages for each customer segment that does not require coding or a big IT team." About:  Eric Melchor is the Partnerships & Personalization Ambassador at OptiMonk. He is the host of Innovators Can Laugh, a podcast where he interviews European startups. Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio. Learn more about your ad choices. Visit megaphone.fm/adchoices

Eric Melchor from Optimonk joins Matt Edmundson in this episode to share his insights on website personalization and how to make the most of it to improve customer experience and increase sales!ABOUT ERICEric Melchor is a personalization geek, mediocre tennis player, and Texas expat living in Romania. His background is in identifying ways to increase customer lifetime value through video and web personalization as well as partnership marketing. In addition to being the personalization ambassador for OptiMonk, he also hosts a podcast called Innovators Can Laugh where he learns from innovative startups in the European tech scene.Here's a summary of the great stuff that we cover in this show:Eric started out with Bonjoro, a company that segmented videos into industry categories. With Optimonk, he created a system that personalized the experience for each user thus improving the overall experience for global visitors.Personalization can be a powerful tool for website owners, increasing conversion rates and engagement. One way to personalize the user experience is to use a conversational pop-up that asks questions about the visitor's preferences. This allows you to segment your visitors and serve them content that they are interested in, which can lead to increased sales.Optimonk seeks to create micro engagements on websites in order to increase customer value optimization. These micro engagements can take the form of providing relevant content based on a user's individual behavior or preferences, or simply engaging with them in a friendly way.If you are running a small e-commerce store, try to save abandoned carts and offer discounts to encourage people to return. Using a nano bar at the bottom of your website to collect emails and tying the headline on your landing page to the ad copy of your Facebook ads and Google paid media ads are some great strategies to increase sales.Other quick wins for personalization include messages for returning visitors and images of a visitor's home country flag with a welcome message.For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

In this episode Josephine speaks to Eric Melchor about designing a life in Romania has worked for Eric and his young family and the benefits that Optimonk brings to personalising your customers' experiences. They discuss the opportunities that micro-engagements bring to us and our customers creating a sense of connection, trust and happiness. Let us know your thoughts on how personalisation impacts you. Contact Josephine at https://gearedforgrowth.biz/contact/ Contact Erik at eric.melchor@optimonk.com Sign up for the Personalisation Bootcamp at www.optimonk/bootcamp

Why is creating a personalized shopping experience so important to your business? With the rise of online shopping, customers have come to expect a tailored and seamless experience that caters to their individual needs. Eric Melchor, a Personalization Ambassador at Optimonk, joins our host Diane Helbig to explain the benefits of improving your customer's shopping experience through personalization which results in increased sales, more subscribers, and increased average order value. Eric Melchor is a personalization geek, mediocre tennis player, and Texas expat living in Romania. His background is in identifying ways to increase customer lifetime value through video and web personalization as well as partnership marketing. In addition to being the personalization ambassador for OptiMonk, he also hosts a podcast called Innovators Can Laugh where he learns from innovative startups in the European tech scene. If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious You can grow thicker, healthier hair AND support our show by going to Nutrafol dot com and entering the promo code ACCELERATE to save fifteen dollars off your first month's subscription – this is their best offer anywhere and it's only available to US customers for a limited time. Plus FREE shipping on EVERY order. Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it's sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results. 

Special guest Eric Melchor is Personalization Geek for OptiMonk. he has gone from 0-40,000 users in just a few years and have over 500 five star ratings on Shopify. OptiMonk mission is to empower the average online business with Amazon-like personalization superpowers. This episode discusses the changing consumer preferences and the importance of personalization for businesses. Eric explains that consumers appreciate personalization because it makes their lives better and they engage more with brands that provide it. Nicolas and Eric discuss the power of personalization in conversation and how it can lead to better communication and relationships. They also discuss the issue of annoying popups that disrupt the user experience and ways to increase average order value (AOV) on e-commerce websites. Free shipping is an important factor for customers, and it is important to strategically display important messages during the customer journey.Live streaming and engagement with shoppers can be effective in increasing sales, as well as using product ratings and referrals. Finally, Eric shares his experience of being laid off three times in his career and how it impacted his life trajectory.Join the Live eCommerce private community: https://community.estreamly.com/home.Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

Eric Melchor - Growing an e-commerce business to 30,000 users. Do you have an e-commerce business and want to learn how to increase leads and convert more leads into paying customers? My next guest is the Partnerships & Personalization Ambassador at OptiMonk, a SaaS platform for e-commerce entrepreneurs. In today's episode, we talk about how the company was built, the problems it solves, the number of customers they have, how much they charge, and key actions e-commerce entrepreneurs can do today to grow their brand. Please welcome Eric Melchor. Key Timecodes (00:49) - Show intro and background history (01:48) - Deeper into his background and business path (02:08) - Understanding his SaaS business model (05:27) - The interaction of his SaaS business with other platforms (06:26) - How OptiMonk can help other business (08:25) - A bit about the personalization options of the platform (10:06) - What is the unique thing that makes the platform stand out from the others? (11:44) - Deeper into his path, building that business (13:02) - Does the business have some profit-sharing model with the early employees? (14:03) - Deeper into the numbers (16:58) - One key takeaway for the listeners (18:40) - A lesson learned or mistake made during the transition between the corporate and entrepreneurship world (22:15) - A message from the guest (23:34) - The worst advice he ever received (24:12) - The best advice he ever received (25:30) - Guest contacts Payback Time Podcast Payback Time is a podcast for investors. The goal of this podcast is to help make investing approachable and easy to understand. We will interview beginner and experienced investors and ask them to share stories on how they got started, what challenges they faced, what mistakes they made, and what strategy works for them today. The overall objective is to provide you with a roadmap that helps you become a better investor.

This episode features Eric Melchor, the Personalization Geek for OptiMonk where they have gone from 0-40,000 users in just a few years and has over 500 five-star ratings on Shopify. The mission is to empower the average online business with Amazon-like personalization superpowers.Eric shares how big of a part he sees personalization plays in customer retention strategy. He defines creating a good memorable shopping experience.Eric discusses how a retailer can get started with creating that memorable shopping experience.Learn more about OptiMonk and what service they're offering clients to help them increase their sales. Listen to some of the challenges that struggle with and get results for clients.Episode Action Items:To find more information about Eric, go to:optimonk.com, optimonk.com/bootcampABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

We discuss different ways to increase leads on your site through personalization with the Head of Partnerships from Optimonk, Eric Melchor.   Website Personalization is the human-centric approach to CRO that focuses on the customers' needs first. It is about creating more relevant customer journeys that are unique, remarkable, and meaningful on a personal level. A journey that starts with a personalized welcome message, which is improved by relevant product messaging, and ends with an irresistible offer, tailored to each customer. In our Personalization Bootcamp, I'll give you a deep dive into the art and science of website personalization. I'll show you how to use website personalization to grow your subscriber list, get more leads, and boost the ROI of all your marketing activities – all at the same time!   Transcript   [00:00:00] Track 3: Welcome to the using the Whole Whale podcast, where we learn from leaders about new ideas and digital strategies making a difference in the social impact world. This podcast is a proud production of Whole Whale a B Corp digital Agency. Thank you for joining us. Now let's go learn something. [00:00:27] Track 1: This week on the podcast we have Eric Melcor from OptiMonk. And as I understand, OptiMonk helps brands sort of personalize create, custom experiences on this site so that they can, uh, make more relevant content. And he is the partnerships and personalization ambassador. Beyond that, uh, Eric, uh, is big in, uh, European startups as a podcast host. [00:00:57] He is a self-proclaimed mediocre tennis player and also, uh, passed founded fly movement.org. Uh, a nonprofit focused on, uh, I guess youth health and, and tracking them. And this was based in Texas. So Erica, welcome to the podcast. Thanks for. [00:01:16] eric_melchor: Hey, George. Pleasure to be here. Thanks for having. [00:01:20] Yeah. And I will say it was, uh, you know, it's interesting how various guests find their way here, and in this case, I have to hand it to you. Uh, you wore me down on email. [00:01:29] email. [00:01:29] honestly, and the way I'll say this, the way you did it was very clever because, you know, after a number of these, I'll just be honest, they get a lot of random, Hey, look at our software. [00:01:39] George: Look at our software. , you actually did the homework. Listen to a podcast and then ask me, uh, the following [00:01:45] eric_melchor: following [00:01:45] George: how does [00:01:46] eric_melchor: does [00:01:47] George: moon cut his hair? To which I had to see the answer and it was, he eclipses it. Um, perfect. I mean, it's just per, I was like, damn it. He has my attention now. Ah, and clearly that's your job, getting people's attention and then moving that toward a goal, a conversion. [00:02:07] Track 1: Can you tell me a little bit. Your work and your approach. [00:02:13] eric_melchor: Yeah. Well, George, I, I guess a question for you. Have you ever gotten a handwritten letter before? [00:02:19] George: I have gotten a handwritten letter before from not [00:02:22] eric_melchor: not [00:02:22] George: mom, but I have gotten handwritten runs from my mom as well. [00:02:26] eric_melchor: And it pro, you probably felt delighted, right? You probably, it gave you a sense of importance. Right, that feeling. And so with Opti Monk, uh, we try to give marketers the tools that they need to give that feeling of delightfulness and importance to their website visitors in real time. like you mentioned, we are a website personalization platform, uh, that allows you to create different messages for different segments, and those segments can be. like your v i P donors, maybe they are new visitors to your website who, uh, you know nothing about. Maybe they're visitors from a specific channel, maybe like a, a volunteer website or maybe somebody who just made a donation. And so what we do is, uh, give marketers the opportunity and the tools. Very easy to do. By the way, it's mostly a drag and drop interface, and you don't need to have any coding experience, but to just take a step back and, and, and ask yourself, okay, if I was in this visitor's shoes and if I was a person that didn't know about my ngo, what is a good experience for that person? Or if I just made a donation, what would be a. experience for a post donation. and once you have the answers to those questions, then we give you the, uh, the ability to craft that experience, uh, in real time for your website, for those, for your audience, for those visitors. [00:03:50] Track 1: and I'm curious. We'll be shifting our, our conversation to how, how we get those conversions and different tactics, uh, for, for doing that. I'm curious though, how, how that's achieved, given the clamp down on third party cookies and the ability to like, understand who someone is, right? When someone shows up to the site, like, I go there, you don't know that I am George, you know that I am maybe coming from California because of my IP address. [00:04:15] What are the ways that I am beginning to customize somebody? Who they are versus what. [00:04:23] eric_melchor: Yeah. It's all dependent on the type of browser they use. Um, so it's, it's really based on cookies. If they're using Safari, we will recognize that data for. Unfortunately for maybe just seven days, but if they're using Google Chrome, then we can actually know who they are and recognize 'em for up to about a year. so it's dependent on the browser that, the browser that's somebody using, and it's all based on cookies. [00:04:48] Track 1: Gotcha. are, I mean, do you have concerns? We actually just released an episode of how the, you know, cookie apocalypse as we're joking and how cookies are just gonna get mowed over by updates. You know, obviously we've already seen it in Apple and the land of Apple, uh, but they could be coming for browsers like Chrome, you know? [00:05:10] eric_melchor: How [00:05:10] How. [00:05:11] do you view that as, you know, a shift in the landscape of personal. [00:05:16] landscape, uh, we kind of welcome it because we are investing a lot in zero party data and it's, it's really actually, and lemme just take a step back. What is zero party data? Zero party data is the data that's actually based on directly from your visitor. And so if, if you have somebody that comes to your website, you know nothing about them, maybe you just have like a, a nice message for them that just says, Hey, we wanna make this experience as pleasurable as possible for you, can you just let us know? [00:05:47] Are you somebody interested in volunteering? Are you an individual donor? Are you maybe a corporate donor or something else? And once they, they make an answer, then you already know a little bit about that person. and you could probably take 'em to the part of the website that's most valuable to them. But you can also, once they made that answer, you kind of tag them and then put them into a segment that can also be carried over to your email marketing programs and initiatives as well. And so a lot of our, the brands who use Opti Monk really take advantage of our, um, what we call conversational message. And you know this, like I mentioned there, there's different ways to start that conversation, but one of the most popular ways is just have a message that appears, uh, when somebody goes on your website, and again, it's asking. What are you interested in? You know, can you tell us who you are? You know, it's, it's, it's basically like a welcome and, and really trying to hold that person's hand and just take 'em to the part of the website that makes sense for them. And so we're not relying too much on. level data because a lot of this shift has been over towards how do you start that conversation? How do you get that engagement? How do you start those micro engagements so where you can start letting the person know that you're there to educate them, provide value, and ho their hand? [00:07:06] And that's where we're seeing a shift toward a lot of the top e-commerce brands. Start doing that at the very beginning, [00:07:13] Track 1: Gotcha. So it's a chat interface or it's a popup, or it's a form somewhere that says, what are you up to? [00:07:21] eric_melchor: Yeah. Yeah. And I think there's a big opportunity for NGOs because NGOs, in my opinion, most of them are focused on that. Do donate now button. think 99% of NGOs you go to, that's the main call to action. It's donate now and you really have to look for, uh, where to sign up for the newsletter. I, I mean, I was doing a little bit of research this morning, for example, world Wildlife Dot. Had a hard time finding out where to subscribe to. The newsletters. You gotta go at the very bottom and there's like a little text link that says subscribe. Same thing with charity water.org and another, uh, NGO called st baldricks.org. Right? It's like they're hiding it. For some reason, they're hiding that, that part of what could be a really good experience because not everybody just like in the, in the for-profit. everybody is purchase ready. And when it comes to NGOs, not everybody is ready to make a donation right there and then. so I think they're missing out on the opportunity to collect or basically try to get somebody's email so you can continue that conversation, tell them your story, tell them more about you, so when they are ready to make a donation, they can go back to your website and do just that. [00:08:32] So it it. there's very easy things that NGOs can do now to actually grow their subscriber list. Uh, and I could share a few of those, you know, with you during our conversation. [00:08:43] Track 1: Well, that's great. I think we are on the same team when it comes to believing that the, the, the smartest ask the lowest friction, highest yield play for social impact organizations. is around getting that email, that permission to communicate, to borrow from Seth Code. And that permission to communicate list is that first and most important asset because again, not just for the purposes of donation, but for awareness, identity alignment, for social change, you need that communication bridge. [00:09:19] And it's one that you own, you know, as, uh, as far as it goes. You don't own that Twitter. , you don't own that LinkedIn, like you don't own anything built on somebody else's. [00:09:35] eric_melchor: Yeah. Do you know how powerful that email is? And so years ago, God, it's been almost 10 years, but I created an NGO back in Houston, uh, and I ran it for five years. Ended it in 2018, and, um, when I ended it, I stopped sending out emails or updates about the initiative. I, I went back into MailChimp and I looked at my list and I, I was doing something that was related to, to that NGO years ago, and I thought it'd be great to just kind of let people know what I was doing. I sent in a campaign out, literally four weeks ago to that list that I have not communicated with in over five years, and my open rate was above 30. And so it is so powerful where just like you said, it's like those people, they're not necessarily following you on Instagram or maybe Twitter or TikTok, or maybe they are, but whatever you own that, that is like an asset that even if you don't use it, you know, on a consistent basis, you should. [00:10:36] You definitely should, over time you could actually send out a campaign with a thoughtful headline, you know, good educational, valuable content, and you're, you're still gonna get eyeballs. So it's very important. It's the, it's the most important thing you can do, as you said. [00:10:54] All right, So [00:10:55] let's jump into it. Uh, and maybe we can go [00:10:58] can [00:10:58] back and forth with ideas. Cause I really wanted to, to generate a little bit of value for the folks listening in terms of what they should be doing. And I love talking about this in q1, where you should be building your list, you know? Planting, planting the seeds before the tree, digging the well before you're thirsty. [00:11:16] Track 1: Insert metaphor here for here. Give me one of your more clever ideas for acquiring emails as a social impact organization. What do you got? [00:11:28] eric_melchor: Yeah, I mean, this one, this one to me is a no-brainer, and it's called, we call it sort of an exit intent popup. so e-commerce brands use this. If somebody's trying to leave the website and maybe they had something in their cart and it's like a little popup message that reminds them, Hey, you know, these, these are the items that are in your shopping cart, or, Hey, before you leave, you know, here's like a 10, 10% off coupon or something. But if you're a, a nonprofit, can use the same tactic. I mean, anybody. When they leave your website or they hit the uh, uh, the back button on the brows button, uh, just have like a little popup message that just says, Hey, do you wanna stay in the know and get our emails? And just have that little message there, appear when they are trying to leave your website. [00:12:13] And we see on average that that will give you email subscribers anywhere in the range of eight to 12%, which is actually much higher than trying to get somebody's email at the very. When you really don't know anything about them and they haven't even started browsing your website or clicking around. Um, so that's like one thing that I would highly recommend that NGOs start testing or experimenting with. [00:12:38] Track 1: and I love the fact that you put the caveat exit intent. Uh, I get very nervous when I see nonprofits throwing a popup in the, uh, time to first screen and interrupting the content, uh, layout and risking content layout shifts of the site load, which is a fancy way of saying it. Don't. Piss off Google with your pop-ups cuz you'll be hurting more than you are helping. [00:13:03] So yeah, I'm, uh, I'm on board with the exit 10. [00:13:06] eric_melchor: Yeah. Yeah, absolutely. Um, another idea, [00:13:11] Track 1: Go. Oh yeah. What I. [00:13:12] eric_melchor: Okay, another idea. And I'm on, I'm, I'm on the same page with you. I do not wanna show any popups during this entire experience what, what we have in this, in, in, in, in this platform. And I'm sure other platforms have the same thing as, as what we call a teaser. And a teaser is just like a little message that can fit like in the lower left-hand corner of your website. [00:13:33] And it's like a little message that just says, Hey, get our emails to stay in the know, you know? And it. It doesn't, it doesn't really stand out, but it does catch attention. Um, and if somebody wants to, if somebody's curious and they wanna click on that to see more information than they can, and once it's clicked on, then obviously, uh, like a pop-up would appear and it says, you know, you know, get our newsletters to stay in the know. [00:13:59] Please enter your name and email address right there. So that's probably the second thing that I would recommend. After the x and intent popup message, [00:14:08] George: I like it. Uh, well, I think I like it. I want to, I wanna see it, see it in [00:14:12] eric_melchor: For [00:14:12] George: know, it, I feel like there can be a bit of a, , um, malaise that sits in with layout based email asks, right? They're like, oh, just stick it in your foot or stick it in your head or stick it in the sidebar. You know, that that sort of basic block and tackle of like, are, is it around there? [00:14:28] And then like, eventually the, the person that's amazing, they can just sort of have screen blindness to these things. Uh, and so, you know, I feel like some things can get lost. [00:14:36] eric_melchor: screen. [00:14:37] George: Um one I really like that I kind of go to is, uh, uh, various ideas framed around a content locker being. Here is a bit of information for free, but here is the entire list of 101 dma, and if you want the entire list of 101 DMA, hand over your email and we will give it to you right here. [00:14:57] eric_melchor: email. Yeah, I, I mean if that works, then great. You can probably, you know, continue using that. I didn't think of that, of that one for NGOs. Um, but what's important though, I think no matter what is that you have the right message for the right target, right? And so if you have specific landing pages and you know that, hey, on these landing pages, uh, it's probably a good opportunity to try and capture somebody's email address for somebody who is not yet ready to make a donation. but we don't wanna lose them. Um, and so on those specific pages, then you. know, present some sort of content, that could be very appealing, such as, hey, if you wanna get the a hundred list of 101 dalmatians, you know, sign up here and we'll, we'll get it to you. [00:15:41] So I think there's key landing pages that maybe are appropriate for that. [00:15:45] Track 1: All right. What else? [00:15:47] eric_melchor: Um, well, I mean, to be honest, I mean, those are the two tactics that I would try. First obviously donate. Now is, is the main call to action for NGOs, but the exit intent, the teaser pop up, and then the right message will be the other thing that I think is very, very, uh, important and the right message. If an NGO is doing any sort of like paid me to advertising maybe on Facebook ads, and so you have traffic come into your website and you. these people never heard of you and they didn't come in through, you know, organically, but they came in through a paid ad. Then on that landing page would be another opportunity to where you could have very targeted messaging for those visitors dependent on the ad. And so if that ad. That messaging that was on the ad itself make it very appealing and make sure that it's, it's the same sort of messaging or value proposition that's on the headline of that landing page. And I think once you have that, then it's, it's, it's much easier to try and get the, um, the email, uh, the email ask, uh, once you have your ad aligned with your landing page headline. And so that would, that would be the third tactic [00:17:00] Track 1: I'm glad you mentioned the value proposition because along the way you, you mentioned you, you have a new, uh, a newsletter pop up saying like, get the newsletter from us. And that's one of those like, sort of like triggering things for me when I see an organization trying to make their unique selling proposition, Hey, their user. [00:17:20] George: Would you like another email in your in. , do you know? Are people, if you walk around being like, you know what? Do you need me to hit you in the hand with a hammer? Cuz I have one. I'll do it. [00:17:32] You need another email in your inbox? [00:17:33] eric_melchor: inbox. [00:17:34] George: So I like that you said value proposition. Can you tell me [00:17:39] eric_melchor: compensation about [00:17:41] George: approach? [00:17:41] Anything maybe the product does, or what you've seen for message testing [00:17:45] eric_melchor: investing [00:17:46] George: getting away from? I will say the dreaded, like you need another. [00:17:51] eric_melchor: Yeah. Um, humanizing the copy, the brands that we work with, those that tend to have the higher conversion rates in terms of getting email subscribers are the ones where the copy is, uh, is humanized. [00:18:06] And what I mean by that, like off the top of my head, I think really good emails.com, they've gotta. And it says something like, hey, sorry to be an AHO and interrupt your experience here, you know, But I mean, it's just, it's just a really good copy that captures your attention you end up reading the entire message and, uh, you know, it's got this, it's got this humorous component, human touch, you know, that it wasn't like standard copy and paste corporate type messaging. [00:18:36] So if you can do anything. Maybe could put a, make somebody laugh and, uh, you know, that, oh wow, this person, you know, or this organization, uh, they're trying to, you know, human humanize a this approach, this human-centric approach, uh, that works well too. [00:18:55] Track 1: There's a term in, in marketing, communications and copywriting. Um, grabbing a, a swipe file and creating a swipe file. And this is just a, a funny way of saying like, , you should go around and shop for anytime you see something like that, something clever, a good framing in and around, adjacent or even not adjacent communication and, and, and save it and sort of prime your mind with ways of doing that because I think you're, you're right, you need to have something that breaks the third wall. [00:19:29] Something that stops the normal train. Consume and move. Uh, and so, you know, I dare say interrupt, but rather entertain is a, a good framing and a good approach. And, and too often just because a nonprofit works on serious issues doesn't mean they always need to be serious. There, there's a line there. Um, and I think it's possible to skate on both sides. [00:19:59] and you know, your point, I don't know, would work on a, you know, world animal protection being like, sorry to f and interrupt here. You know, we were busy with this tiger, but get on this email. Uh, you know, you wanna be careful. But, uh, when it comes to, when it comes to AB testing though, because we're gonna come up with a clever idea. [00:20:18] Cool. Does it work? Can you tell me a bit about your approach to AB testing messages? [00:20:26] eric_melchor: Yeah, I mean, that's what we recommend for all brands to do. It's very easy, e very easy to do within our platform. Uh, I'm not sure if you knew this, George, but Google is suning Optimizly. I think [00:20:38] George: Ah, don't [00:20:39] Track 1: get me started on the number of things. Google is sunset. That has me infuriated number one, universal analytics, number two. Is optimized like number three is just the fact that they're rebranding Data Studio as Looker, cuz they got Looker and now they're just getting rid of Data Studio. But it's like pretty much the same functionality. [00:20:56] But I'm, you know what, Google, just stop it. [00:21:00] eric_melchor: Yeah. It, yeah. [00:21:02] George: Rant. [00:21:02] Track 1: End. Rant. Continue. [00:21:05] Before I interrupted. [00:21:06] eric_melchor: Yeah, but that, that's the main thing that you should be testing. You could test headlines, you know, with AB testing. With the messaging, like for popups, asking for an email subscriber. You can test different popups that have a different image, different copy, or maybe even the different popup itself, maybe an exit and 10 popup versus another side message popup. [00:21:24] There's all kinds of ab testing that you can do within our platform, and, uh, you can see, you know, the results in real time also with the degree of statistical. Uh, significance as well. You know, if it's at least 90% or better, we show that too. Um, as as well. But, uh, the humorous approach, I mean, how did I get your attention, George? [00:21:45] You know, y I sent an email and I don't think I got a response and I followed up with, uh, with the joke, right? And so it works if that is your person. You know, if that is, if you're being authentic and you're being genuine, it works, right? And so if you're an, or if you're an organization and you're very professional and very corporate, like it's probably not gonna work If you, you tr first of all, it's not even gonna get past compliance and legal. [00:22:14] They're not , they're not even gonna allow that. But it really works. If that is your personality type, and I, I would say that I'm able to get a response back to more than 90% of people that who don't know who I am, but I end up sending them, you know, a code email or something, and I add a touch of humor, because. people under, people wanna work with people they like. And if you can make somebody laugh, then you're, that's, that's half the battle already. They're like, oh wow. You know, this guy put a smile on my face. And it's the same thing works with, we're trying to get somebody's email, maybe even trying to get somebody to donate. [00:22:51] Right. And it's engaging, it's like a fun micro engagement that I don't see brands take advantage of, enough in this day. And. [00:23:03] Track 1: Well, certainly in, in your approach, like look, you're, you are proof, proof to that statement right now, right? You got through I'd say a fairly high barrier of me ignoring the heck out of everything that comes in, uh, to my attention, the. Point though also as, as a tactic, you know, if you are doing that type of cold outreach, which, you know, fundraisers and communications folks do, when you're trying to get the attention of the c s r director at so-and-so, when you're trying to get Yeah, just a conversation at maybe the, the, the grant manager at what you callit trust, I think going back to what is your value proposition and how are you positioning who you are and what it is like humor has. [00:23:47] Um, and it communicates more than maybe we, we realize what I enjoy talking with this person. Does this person both see the cause, see the issue, see the world. And you know, how, you know, how humans really do orient around humor. And I think is, is undersold in, in what I see around social impact communication and certainly just as a tactic. [00:24:09] I think there's a lot to borrow. I think there's a lot to borrow here from, you know, I'll, I'll see this, this tactic more from, you know, folks that are, we'll call it SMILE dialing and emailing [00:24:21] George: for, [00:24:22] Track 1: for attention, but there's a lot I think nonprofits could borrow. What do you think about that? [00:24:28] eric_melchor: Absolutely. Um, when I was at Bonura and people would come on board for like a free trial, you know, all of us, we would try to send, uh, a personal video. And I found that once I started telling people jokes, specifically like cheesy dad jokes, like, Hey, when does a joke become a dad joke? When it becomes apparent, 20% of people would respond with a video of their own and tell me a dad. You know, and , it just, it just really, it just really broke down Barriers started the conversation and the conversion rates compared to just sending anybody a personal video and just saying, Hey, hi, welcome to have you on board. Um, it blew those, you know, through the roof. I mean, significantly higher when you, when you try to add humor. [00:25:14] And I do the same thing on LinkedIn too. When I connect with somebody and it's somebody that I do wanna engage with, you know, if I just send them, uh, a really nice message, even with a little dad joke or whatever. I actually get a lot of responses back. People are sending me jokes as well. So, uh, I think it, if you could put a smile on somebody's face, um, it just really opens the door for further communication, just as it did with you, you and myself here. Um, and that kind of clever, that kind of humorous approach. Really works well for any sort of organization that is trying to start that conversation, that initial conversation, uh, whether it be a customer, a potential donor, maybe somebody that they just wanna continue that communication with in the form of a newsletter or email. [00:25:57] And it works, you know, it, it works. It's been working for me over the past three, four years. And, uh, I've had nothing but great, you know, great results from it and created lots of different friendships, relationships, and contacts, uh, because of that. [00:26:14] Well there you have, we had, we had to get you to minute 26 of this podcast. [00:26:18] podcast. [00:26:19] but there it is. There's the gem for you. You can stop listening. Dad jokes. Dad jokes convert. Simply put, you could stop listening now, or maybe there's more, but there's probably not, uh, I, you're, you're just talking to somebody who has taken great pride in the fact that we index, I think, [00:26:35] think. [00:26:35] positions, whatever, one, two, or three in the top, top few for non-profit jokes. [00:26:42] George: Um, because I thought it was funny and I just put a bunch of dad jokes as non-profit. Simply because, uh, simply because, but getting back to [00:26:52] eric_melchor: getting [00:26:52] George: idea of AB testing, I think this is critical, uh, because just setting it and forgetting it, [00:26:57] eric_melchor: it, [00:26:57] George: uh, is betraying the point of doing the work in the first place. Do you have any stories or anecdotes or testimonies of being like, you know, I did [00:27:07] eric_melchor: I [00:27:07] George: thing and then suddenly the conversion rate doubled. [00:27:10] eric_melchor: Right? That dream of like two x it, because here's the power. and I don't think we, we get it. [00:27:16] it. [00:27:16] When you double a conversion rate, you have doubled your effective ad spend. You have doubled the efficacy of all of the hours of work you put into writing content. You've doubled the downstream net income that comes from the value per email. [00:27:35] Track 1: It, it is so. and it takes sort of so little time, but it is so overlooked and I like, I try to frame it in different ways, but do you have, what is your stump speech on this? Do you have any stories? [00:27:47] eric_melchor: Yeah. Uh, I remember when, again, back to the personal video and welcoming somebody that, that was coming for free trial for Bonura. I, um, I started experimenting with after I said the dad joke, right, where we could tell if it was like a SaaS company or if it was an ngo. Or if it was an e-commerce, uh, company, uh, or if it was like an agency or something else. if we were, if we knew that information, um, we would see it before we would send out the video. And what I would do is the call to action would be specifically for. That specific industry. And we had case studies. So for example, uh, if you were an agency, we had case studies about agency owners who started using bargi and they were able to get more clients and more demo calls, uh, because they were sending out personal videos if you were in the education space. [00:28:42] We had case study on a university that started using uro and uh, they saw that application rates started. Went up like 25% because they were sending out personal videos to potential new students, uh, at the university. And so once I started including a specific call to action that was tied to that industry in the, in the video that I was sending out. the conversion rates, but more than double, I mean, we were seeing clickthrough rates go from, on average, from like 15% to like over 35, 40 5%. And we knew that we had a winner right there just because we recognized who they were. and once we knew, were able to recognize who they were, then, you know, we could insert content that was most appealing for them. [00:29:26] In the case of a. Right. AB testing, you know, different headlines or different value propositions for the different, uh, visitors that are coming in from different segments. And so with a platform, with the personalization platform, it should have the ability to trigger a different headline, a different copy, a different image, or a different graphic. [00:29:50] Based on the source. So if you want to, if you're doing, you know, a lot of visitors, you have a lot of visitors from Instagram or maybe Facebook, you can actually show them a different message, um, on that landing page. But even better do an AB test where you have two different messages trying to appeal to visitor visitors. [00:30:08] Or maybe you don't even want to a ab test the headline. Maybe you just have a regular experience. But for 50% of the visitor, visitor. you're asking them a survey. And on that survey you have a few questions that you're asking them so you can do different things, um, uh, based on the source of where they're coming from. Um, also, you know, based on, um, Uh, the type of visitor. So maybe it's a returning visitor, maybe it's a v i p customer. You already have them in your C R M and you already know who they are. and then also, you know, new visitors as well. You can also ab Tess, um, with those visitors as well, so starting to get carried off there. [00:30:46] But yeah, it's a fun approach. I always, my, my philosophy is you can't really call yourself a marketer if you don't do AP testing. Point, point, break. [00:30:56] Track 1: Well, you can call yourself whatever you want. Can't call yourself a good marketer. [00:31:00] eric_melchor: Yeah. [00:31:01] Track 1: Uh, I think also with, with nonprofits, they have access to other other means, including now limited to the Google Ad Grant, which is 10 K a month in kind of search advertising. now you can tune and fix all day on the top of that funnel and get, you know, after a certain point diminishing returns on, on that traffic. [00:31:21] But looking at the landing pages, looking at what you do with that traffic once it's on your site, like you can then look down the marketing funnel and then remember when you get those improvements, it magnifies the value of that attention because you're converting it, turning it into the permission to talk to somebody. [00:31:39] But it's only through that, that activity. Of AB testing. [00:31:43] George: Alright. [00:31:44] eric_melchor: Yep. [00:31:44] George: Yeah. [00:31:45] eric_melchor: bringing back memories. I remember when I started my nonprofit, I didn't find out about that program till like over a year. And when [00:31:51] George: Oh gosh. [00:31:52] eric_melchor: like, why didn't anybody tell me about this? You know? Yeah. [00:31:58] Track 1: Well, I mean, whole whale. We have, uh, free resources on how to set that grant up to maximize it and what you can get out of it. We spend a lot of time trying to give away that information. Um, we even have a, a trained cohort coming up where, um, you know, that. Nonprofits limited. 25 of 'em can, uh, can be a part of it, uh, because it's such a powerful tool. [00:32:19] But it's also, you know, it, it's important because all that glitters is in gold. There's a diminishing return after maximizing it, and then it's just about managing it efficiently for, uh, what it's good for. So before you run off, if you've never heard of this before, be like, oh my gosh, I'm gonna start a nonprofit just to get this grant and I'm gonna take over the world. [00:32:36] Like, read the article first. [00:32:38] eric_melchor: yeah. Yeah, absolutely. [00:32:41] Alright, Eric, anything else that you wanna leave with our audience as a, a tip or guidance [00:32:47] Guidance? [00:32:48] on the upside of personalization? [00:32:51] Yeah. Website personalization is a bit like Google Analytics and everybody thinks that, oh, I know how to use Google Analytics because they figured out, figured out how to create an account. And get it working. Um, but the thing is, is that you really want to try to go to. Get as much education as you can. [00:33:08] Maybe go to our workshop. We have free workshops, free website, personalization boot camps. I actually conduct those and we walk you through our process we actually show you a lot of, uh, the best practices that top companies do, small and mid-size organizations on how they use website personalization. [00:33:27] And we provide free resources along with like a checklist. And based on that checklist, you actually will uncover, um, top ideas and experiments that you can do that are going to give you the biggest ROI based off the reach, the impact, and um, the expected effort. And so once you have that, then you have an idea in terms of what should be the priorities of what I should focus on next. [00:33:51] And then we also have like playbooks and how you can implement those for, uh, for your website. So, um, that URL. Optum munk.com/bootcamp and that that's the what I highly recommend. That if you wanna learn more about website personalization, then check that out. [00:34:08] George: Well, we normally end our show with rapid fire. I'm going to cherry pick some out of there because typically we're talking to non-profit leaders and focused conversations. But I, I'm gonna throw some random questions at you. Uh, please keep your answers super short and here we go. [00:34:23] eric_melchor: Okay. [00:34:23] George: is one tech tool that you have started using in the past year? [00:34:27] Track 1: We cannot say optimum. What is it? [00:34:30] eric_melchor: One tab. [00:34:31] Track 1: One tab? [00:34:32] eric_melchor: Yeah. Have you heard of this, George? [00:34:35] Track 1: No. What? [00:34:36] eric_melchor: No. So, you know, every marketer has like 50 or 60 tabs open and it makes your website, you know, your, your computer run slow anyway. Um, Uh, for, it's for Google Chrome and you can use it in basically just kind of hides and, and saves in the back, keeps it, keeps it in the back, all those tabs and you can very quickly, uh, find them. [00:34:57] But it just saves a lot of me memory. Um, you know, while you're using Chrome and you don't have to have 50 tabs open, you can just have one or two. It's called Onet tab. [00:35:07] Track 1: what is one tech Dragon Tech problem issue that you are currently battling with? [00:35:13] eric_melchor: Uh, text Expander. This is another third party tool. Um, it's a great tool that allows you to just to type a few different keys in and it'll auto-populate the rest of the message. [00:35:23] George: this a G [00:35:23] Track 1: P T three game? [00:35:25] eric_melchor: no, the problem that I found out is that if you have LinkedIn open at the same time, LinkedIn, um, thanks that you're using it as sort of an automation tool to try and connect with people. Autom messages people on LinkedIn. And so I actually have my LinkedIn account like, like pause for like 24 hours because of this thing. so that's the thing that I'm currently battling. It's called Text Expander. It's a good tool but just can't have LinkedIn open or can't have it open. When you're using LinkedIn, [00:35:57] Track 1: Okay. Uh, what advice did your parents give you that you either followed or didn't? [00:36:03] eric_melchor: uh, I would say the advice, it was not so much like words, the advice, but more of actions and, uh, my dad, when we were kids, he had this like mini Mitsubishi truck and I remember the windshield wipers and stop working and he never replaced them. And so it'd be like raining and he would, you know, be trying to drive out there in the middle of the night. Couldn't see. Couldn't see. And I've always just, it's not necessarily advice, but it's one of those things that you learn from and you, you learn like what not to do as a parent. And now that I'm a parent, it's like that's something, you know, stupid things like that I would never do. [00:36:47] Track 1: Who is the most important mentor that you've had, and how did you come across? [00:36:52] eric_melchor: Oh, uh, my most important mentor would be secondary mentors. And so that's just a lot of different books, everything from, oh God, Napoleon, to, uh, God, I mean even, even and, and different coaches like Pat Summit, Vince Lombardi, um, did a lot of reading when I was younger. I just didn't really have a lot of access to good mentors, um, or people in my family. Um, you know, I'm first college graduate in my family, so, uh, secondary mentors were just a lot of books that I, that I read so many [00:37:30] Track 1: What is something you think you should stop? [00:37:37] eric_melchor: mm. You know, I've, I'm really happy with my life right now and the person that I am, the parent that I am, the father, that I am, the husband that I am. I think of one thing that comes to mind is, um, I haven't written any handwritten letters to my family, I think in over a year. And so that's something that I should start doing, but that's like the first thing that comes to mind. oh, I know what I should stop doing. Eating, eating candy and junk food when I go to. It's 10:00 PM I go to bed and I go grab some, a candy bar, and I'm eating that. That's, that's what I should stop doing. [00:38:11] Track 1: Yeah, you gotta put the Gremlin law into effect. No feeding after a certain period of time. [00:38:15] eric_melchor: Yeah. Yeah. My wife is, uh, to blame for that one. [00:38:19] Track 1: Well,      

In this episode of Chasing the Insights, I talk to marketing and personalization geek, Eric Melchor. Eric talks to us about the 3 fundamentals for building a memorable online shopping experience. Eric Melchor is a personalization geek, mediocre marketer, social entrepreneur and Texas expat living in Romania. His background is in identifying ways to enhance the customer journeys through personalization as well as partnership marketing. In addition to being the personalization ambassador for OptiMonk, he also hosts a podcast called Innovators Can Laugh where he learns from innovative startups in the European tech scene.

Why is creating a personalized shopping experience so important to your business? Eric Melchor, a Personalization Ambassador at Optimonk, explains the benefits of improving your customer's shopping experience and how Optimonk can help. Welcome to Tech-Challenged Makers Conquer Ecommerce, a show dedicated to tearing down the wall of technology fear that plagues creatives. Each week you'll join with tech expert, Elise, and other industry leaders to simplify aspects of ecommerce technology that overwhelm small business owners. Then walk away with tools & strategies so that you can move forward confidently in your business.

Can I personalize the customer experience on my website? What is web personalization? How can I personalize user experience on my web site? We talk with Eric Melchor, the Partnerships and Personalization Ambassador at OptiMonk. After overseeing online marketing programs for major companies in Texas, Eric moved to Eastern Europe and started working in SaaS. Since then he has worked for customer personalization obsessed startups including OptiMonk where he oversees Partnerships.Connect with Eric Melchor:Website: https://www.optimonk.com/ LinkedIn: https://www.linkedin.com/in/ericmelchor/  YouTube: https://www.youtube.com/@OptiMonkcom Podcast: Innovators Can Laugh with Eric MelchorFollow the podcast at @itsjustbusinesspodcast on all the major podcasting platforms.Connect with us:To get in touch with us, email the podcast at itsjustbusinesspodcast@gmail.com.Join us on Facebook, Instagram, or LinkedIn - we appreciate your support!www.itsjustbusinesspodcast.comYou can find Dana @adashofboss, @dana.dowdell and @hrfanaticDana Dowdell – Boss Consulting – HR ConsultingGoogle -  https://tinyurl.com/y4wxnavxYou can find Russ @reliable.remediationRuss Harlow – Reliable Remediation – Disaster RestorationGoogle: https://g.page/r/CXogeisZHEjMEBA

Eric Melchor is the Personalization Ambassador at OptiMonk and host of the Innovators can Laugh podcast. After overseeing online marketing programs for major companies in Texas, Eric moved to Eastern Europe and started working in SaaS. Since then he has worked for customer personalization obsessed startups like Bonjoro and OptiMonk and is currently providing mentoring for SaaS companies who are starting Partnership marketing channels or want to create fun personalized shopping experiences with ease. In this episode, you will learn Why is it important to create a surprising and unique web experience for your site visitors What are some ways to delight your visitors and intrigue them when they visit your site What are some examples of a poor digital experience and what are some things you should avoid doing Examples of some ecommerce brands that have created truly unique digital experiences that have translated to an increase in revenue. For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ Follow Arlen: Twitter: https://twitter.com/askarlen  Facebook: https://www.facebook.com/arlen.robinson.7  Instagram: https://www.instagram.com/arlenyohance/  LinkedIn: https://www.linkedin.com/in/arlenrobinson/  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

In this episode, we talked to Eric Melchor, the Personalization Ambassador for OptiMonk, a leading personalization platform on Shopify. Find out more on how this app can help your brand turn traffic into sales!

This episode features a conversation with Eric Melchor, the Personalization Ambassador at OptiMonk, and host of the Innovators can Laugh podcast. We discuss why Popups are one of the best ways to generate leads and sales for your ecommerce store.On the Show Today You'll Learn:What are the misconceptions about CRO?What is web personalization and CVO (customer value optimization)?What is OptiMonk and what problems does it solve?What are examples of a poor customer digital experience?What are some actionable steps that listeners can take to create more delightful and surprising web experiences And moreEric Melchor is the Personalization Ambassador at OptiMonk and host of the Innovators can Laugh podcast. After overseeing online marketing programs for major companies in Texas, Eric moved to Eastern Europe and started working in SaaS. Since then he has worked for customer personalization-obsessed startups like Bonjoro and OptiMonk and is currently providing mentoring for SaaS companies who are starting Partnership marketing channels or want to create fun personalized shopping experiences with ease.Links & ResourcesWebsite: https://www.optimonk.com/Shopify App store: https://apps.shopify.com/optimonk/Continue the ConversationIn our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you.Join the Ecom Merchant Pro Community! Podcast listeners get 50% off for life with the coupon: EMPCJoin here: https://www.clauslauter.com/ecom-merchant-pro/Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here.Support the showBecome a better Shopify merchant. Subscribe and get tips on how to run a profitable Shopify business. Join our free newsletter at https://www.clauslauter.com/ecommerce-podcast-newsletter/

EPISODE SUMMARYWhen software marketers try to increase web traffic, their efforts are usually concentrated on either paid ads or SEO. But what if I tell you that you need more than those two tactics? Sure, you can get customers to visit your website, but the question becomes: how do you make them stay, and how do you make them buy?Host and B2B SaaS Sales Coach Matt Wolach sits down with OptiMonk Personalization Ambassador and Innovators can Laugh podcast Host Eric Melchor. They have an illuminating discussion about practical tips on personalizing your messaging to provide the best customer experience. Watch and immediately scale your customer retention and conversion rate in one go!PODCAST-AT-A-GLANCEPodcast: SaaS-Story in the MakingEpisode: Episode No. 238, "Convert More Traffic Using Web Personalization - with Eric Melchor"Host: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and InvestorGuest: Eric Melchor, Personalization Ambassador at OptiMonk and Podcast Host at Innovators Can LaughTOP TIPS FROM THIS EPISODETry an Exit Intent Pop UpAlign Your Ads with the Right Landing PagePersonalize Your Messages on the SegmentGet a Mixture of Clients in Your TestimonialsUtilize Emails for your TestimonialsEPISODE HIGHLIGHTSPersonalization Fosters Customer LoyaltyA Single Winning Message Does Not ExistVideo Testimonials are PowerfulTOP QUOTESEric Melchor[7:28] "But then a few seconds that trust in that brand has increased tremendously … Just based on where the person is. You don't know anything else about them. But you know where they're coming from. Let's give them a really nice welcome here and a nice experience."[13:56] “You have different segments of customers … So no matter what you think is the winning headline, it's not the winning headline for other segments that are maybe coming to your website and looking for your product."Matt Wolach[15:07] "You've got to make your stories or your case studies relevant… If you're a small, you know, growing company and you see, like, Coca-Cola and Google on the– on the list of clients, you're like, 'Well, maybe they only serve the big ones.' But also vice versa, if you're one of the big Fortune five hundred, and you see little tiny companies never heard of, not gonna work either."[16:18] "Anybody out there who wants to see how I structure my testimonials you can go to mattwolach.com/reviews and you'll see all the video testimonies. It's video, video, video, video, video. Because you can't fake that. And people see that they think that's true. It's real."LEARN MORETo learn more about Eric Melchor and OptiMonk, visit: https://www.optimonk.com/You can also find Eric Melchor on LinkedIn at: https://www.linkedin.com/in/ericmelchor/For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/Get even more tips by following Matt elsewhere: Sales Tips LinkedIn Twitter Instagram

Do you want to convert website visitors 3X higher than you do now? Today we're talking about hyper-personalization and how you can personalize your e-commerce experience, so you can sell like the Amazons of the world, even if you're a little guy. Eric Melchor from Optimonk teaches us how to reduce friction and increase sales through personalization. Highlights:There is a lack of personalization in eCommerce that, if fixed, would increase customer lifetime value.Irrelevant ads and pop-ups that don't meet the needs of your customers.How to use location personalization to reduce friction in e-commerce.Take a long-term approach to customer personalization. E-commerce businesses will make so much more money!Use your website to create better segments.Resources mentioned: FREE Download: Customer Value Optimization Guide: https://www.optimonk.com/customer-value-optimization-guide/ Show notes at:  https://tinymarketing.me/ep-26 Website: https://www.sarahnoelblock.comLinkedIn: https://www.linkedin.com/in/sarahnoelblock/Newsletter: https://tinymarketing.me/newsletter-Support our Sponsors:Bonjoro - Get 15% Off - https://tinymarketing.me/bonjoroFlodesk - Get 50% Off - https://tinymarketing.me/flodeskDemio - https://tinymarketing.me/demio

Optimonk:  https://www.optimonk.com/Eric on Linked In: https://www.linkedin.com/in/ericmelchorEric on Twitter: https://twitter.com/melchor_eric

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** Did you know that personalized websites, and especially shops, see an increase of 30-40% in conversions? In this episode, Elias has a chat with Eric Melchor, personalization ambassador at Optimonk. He's also the host of the 'Innovators can Laugh' podcast. Topics we discuss: How to personalize a website and experience Personalization misconceptions  Examples of how to, and how NOT to personalize Results of personalized websites LinkedIn Eric: https://www.linkedin.com/in/ericmelchor/  Website Optimonk: https://www.optimonk.com/  ** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this episode of SaaS Marketing Superstars podcast, I spoke with Eric Melchor. Eric Melchor is the Personalization Geek at OptiMonk, a Website Personalization tool used by over 30,000 websites. Episode Highlights: • How OptiMonk transitioned from a pop-up tool to a comprehensive website optimization platform (0:27) • Using Customer Value Optimization (CVO) to help customers through every stage of their journey (1:16) • Why businesses should avoid embracing marketing gimmicks such as creating a false sense of urgency (2:33) • A case study of how Woodhouse Clothing delights their international customers with OptiMonk (5:05) • How OptiMonk uses reminder notifications are used to assist idle users and help them to fill their forms completely (7:12) • How businesses can personalize their customers experience in real time and serve them the content they are interested in (10:50) • The major mistakes B2B companies must avoid when describing their services (12:13) • Favorite books, apps, communities and business leaders (14:38) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-optimonk-customer-value-optimization-eric-melchor/

Eric Melchor is is the Host of the fun startup podcast - Innovators Can Laugh, with over 50 Episodes. He enjoys his expat works as a Partnership Ambassador at Bonjoro. Podcast: InnovatorsCanLaugh.com LinkedIn: /in/ericmelchor/