Podcast appearances and mentions of Eugene M Schwartz

When a market becomes swamped with similar products and services, standing out from the competition is the only way to keep your business at the top of customers' minds. So, how do you build a business that will succeed in a saturated market?I'm discussing that with Satine Phoenix, my fellow Dungeons & Dragons enthusiast. We talk about breaking into a saturated market, the five levels of market awareness, creating products that your community will love, pricing your products, and a lot more! Listen as we present examples based on products we have grown to love. If you want to break through a saturated market and have fun, join us in today's episode of SMART Businesses Do THIS!About the Guest:Satine Phoenix is an artist, author, creative consultant, public speaker, game designer, and story coach. She has also earned the title “The Queen of D&D” because she constantly promoted the game.“Smart Businesses know their community and love being a part of that community.” - Satine PhoenixIn This Episode:- Who is Satine Phoenix?- How did Satine stumble upon making money in the market that she's in?- What shift allowed Satine to do things intentionally rather than accidentally?- Developing systems and processes for your business- How to stand out in the middle of a saturated market- Pricing your products and services in a way that values your time, expertise, and the exquisite customer experience you provide- The five stages of awareness in marketing- The easiest way to find your niche and expand your reach- What makes Satine fall in love with a product?- What SMART Businesses do according to Satine PhoenixAnd much more…Connect with Satine Phoenix: - Website - https://www.satinephoenix.com/- Instagram - https://www.instagram.com/satinephoenixResources: - Breakthrough Advertising by Eugene M. Schwartz - https://www.amazon.com/Breakthrough-Advertising-Eugene-M-Schwartz/dp/0887232981Connect with Adam Lyons:- Website - https://thesmartblueprint.com/- LinkedIn - https://www.linkedin.com/in/theadamlyons/- Facebook - https://www.facebook.com/TheAdamLyons/- Instagram - https://www.instagram.com/TheAdamLyons/

What is the most important question to ask when building a new marketing campaign?Hint - it's not "what am I selling?" or "features and benefits." Yes, these are critical questions that need answering. But as a marketer, the most important question to ask is, "who are my customers and how aware are they of the problems I'm trying to fix?" Only then can you create messaging that will most likely generate the greatest results.In today's episode, Tom Meridith sits down with Ralph Burns, Aaron Crocker, and Rachel Hoxmeier to discuss ad traffic levels and how marketers can use the "5 levels of customer awareness" to create successful marketing campaigns.IN THIS EPISODE, YOU'LL LEARN:00:00 Introduction00:54 Ad traffic levels: the foundation of all marketing campaigns02:50 The 5 levels of customer awareness 05:04 How to engage with prospects at different levels of awareness 07:53 Empathy is a marketer's most important trait11:10 Customer problems are markets, and solutions are products13:37 Target specific markets with customized ads15:45 Before you sell, understand the 5 levels of awareness18:10 The two main types of messaging in every ad copy23:20 How to target "Solution Aware" customers27:00 How to present the benefits and uniqueness of your product30:00 Elements that make your marketing claims more believable33:46 Ways to communicate the value of your product37:09 Hardest level in the 5 levels of traffic40:50 The 5 levels of awareness in one piece of messaging43:50 The basics of awareness-level copywriting45:21 Understanding the levels of customer intent 48:41 Marketing success is all about trial and error51:30 What is a Trojan Horse video?56:00 What to do with a non-performing ad58:10 Parting thoughts LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Tiereleven.comGet your queries answered here: hi@tiereleven.comBreakthrough Advertising by Eugene M. Schwartz

Bob Regnerus is an Author and Co-Founder of the digital marketing agency, Feedstories. Bob is an expert in digital marketing, specifically regarding video. Since 1998, he's been helping his clients achieve their goals through digital media and storytelling, as he's an expert in Facebook advertising and deep funnel marketing strategies. Bob is here to discuss those concepts, along with the value in creating a retargeting campaign and differentiating yourself against other coaches, consultants, etc. He also shares a cost of conversion comparison that is sure to peak your interest. Tune in to learn two strategies for people in the education space, people who are coaches or consultants, service businesses, or even eCommerce businesses to implement when trying to scale and gain some ROI from Facebook advertising. During this interview, we discuss: 1:52 – About Bob Regnerus 4:11 – When was your recent book released, what is it about, and who is it for? 5:17 – The value in pulling ideas from different sources and teaching yourself about topics you want to know about 6:49 – What is Deep Funnel Marketing and Retargeting and why are they important? 13:03 – Retargeting vs. Cold Traffic + A common mistake people make 15:02 – Most funnels repel too many people: There are people falling off your funnel that don't need to be falling off your funnel. 17:04 – Establishing and creating a retargeting campaign 18:04 – Strategy #1 to implement when you're trying to scale: Leading with content with the article strategy 22:33 – A cost of conversion comparison 25:47 – Strategy #2 to implement when you're trying to scale: The video strategy 29:28 – Establishing your relationship with your customer + Differentiating yourself 30:51 – Bob's favorite growth tool other than his own 31:56 – His most recommended books 32:51 – How to connect with Bob and buy his book Plus, a whole lot more! Bob's Websites and Resources: Feedstories Ultimate Guide to Facebook Advertising 4th Edition + Free Interviews Breakthrough Advertising by Eugene M. Schwartz 80/20 Sales and Marketing by Perry Marshall Start With Why by Simon Sineck Monday ————————- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown  AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]

Selling storm damaged roofs vs retail? In this video, I use Eugene M. Schwartz's "5 Levels of Awareness" to breakdown the difference. Questions About Products or Programs? Call/Text: 303-222-7133=============----FREE TRAINING----

Ralph and Kasim share their biggest takeaways from T&C 2021. If you missed it, get the recordings here.   Another great year of Traffic & Conversion Summit is in the books. In today's episode, co-hosts Ralph Burns and Kasim Aslam meet in person for the very first time (and they like each other!). Kasim says he never cared for events until he attended his first T&C five years ago and was blown away. He shares why he goes to sessions that interest him, not ones he thinks are most applicable to his business. The duo is a little hungover after all the fun, but still lucid enough to share some amazing things they learned. IN THIS EPISODE YOU'LL LEARN: Why you can no longer afford NOT to niche down  Tips for easily creating content across multiple mediums The core principles of marketing/entrepreneurship we have to come back to A 90-day content plan that beats the algorithms and helps you own your industry LINKS AND RESOURCES MENTIONED IN THIS EPISODE: T&C recordings The 7 Habits of Highly Effective People (Stephen Covey) Principles: Life and Work (Ray Dalio) Breakthrough Advertising (Eugene M. Schwartz) Digital Marketing for Dummies (Ryan Deiss and Russ Henneberry) Go to YouTube and search for “Solutions 8” Google “Best Google Ads Agency” OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Keap, an easier way to manage every stage of the customer journey Clients Online, the go-to Facebook Advertising agency for businesses Ahrefs, an all-in-one SEO tool set that helps you rank higher and get more traffic   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!   iTunes not your thing? Find us on Stitcher.

Want to get actionable tips to increase your bottom line? On today's episode, Maria talks to Andrew Contreras about copywriting offers, trends in direct marketing, and more. Andrew is one of the biggest influencers in the direct response industry. He wrote the most successful Christian offer, The Shepherds Diet. He is also one of the managing partners and the CEO of https://redcrescentmedia.com/ (New Crescent Media), a company that is transforming the supplement industry. Whether you're a copywriter, an offer owner, or an entrepreneur, you won't want to miss this!  If you liked this episode, head on to https://www.listennotes.com/podcasts/uncensored-direct/copywriting-tips-and-trends-YiMmg0aP7c4/ (Copywriting Tips and Trends with Julian Reyes). Julian is Andrew's business partner at  https://redcrescentmedia.com/ (New Crescent Media). “In order to grow something bigger, you have to leverage other people, their minds, their hours of work, and their skill sets.” - Andrew Contreras In This Episode: - How Andrew discovered copywriting  - Finding a business partner to scale your business - Why you need a coach and where to find the right one - The Pros and Cons of having a business partner - What's unique about the Christian niche - Andrew's best tips for driving traffic - Upcoming direct marketing trends - Exploring TikTok and new platforms Resources: Breakthrough Advertising by Eugene M. Schwartz, the most important book ever written about persuasion, copywriting, marketing, and human behavior - https://breakthroughadvertisingbook.com/ (https://breakthroughadvertisingbook.com) Connect with Andrew: - New Crescent Media Website: https://redcrescentmedia.com/ (https://redcrescentmedia.com) Connect with Maria: - Maria Sparagis Website: http://mariasparagis.com/ (http://mariasparagis.com) - DirectPayNet Website: https://directpaynet.com/ (https://directpaynet.com) - LinkedIn: https://www.linkedin.com/in/mariasparagis (https://www.linkedin.com/in/mariasparagis) - Facebook: https://web.facebook.com/directpaynet (https://web.facebook.com/directpaynet) - Instagram: https://www.instagram.com/directpaynet (https://www.instagram.com/directpaynet) - Twitter: https://twitter.com/mariasparagis (https://twitter.com/mariasparagis) - Pinterest: https://www.pinterest.ph/directpaynet (https://www.pinterest.ph/directpaynet)

Our guest today, is Eric Siu who we met last year at Rich Schrefen’s event. Eric has an agency, Single Grain who works with major companies such as Amazon and Airbnb, and Uber. He also has a content intelligence software called ClickFlow which basically makes you look like a genius. He’s a partner and co-host with Neil Patel in the Marketing School podcast as well as his own podcast called Leveling Up. The dude is a rockstar in marketing, SaaS, and software and he blew us away in this episode. And to top it off, he has a book coming out called Leveling Up as well, and it’s all about how to level up in life and how he’s taken his experience from gaming and even poker and has been able to apply these to business and identify these power-ups and moments in time where he realizes he can think differently which allows him to wake up each day and feel like he’s playing a game in real life. We also broke down a ton of traffic strategies, and how you can think differently on how to acquire SEO traffic in a creative way. When you have finished listening, check out our previous chats with Christopher Gimmer and Stephan Spencer for more tactics on how to go off-brand and increase traffic as well as how to succeed with 100% SEO marketing.  “I don’t think that I know too much and that I’m that good and I also don’t think I’m that bad either. That’s the way I approach it and it makes it a lot easier because it keeps me humble and even-keeled. The moment you start to think you are amazing, the moment you start to become too full of yourself - that’s when things start to fall apart.” - Eric Siu   Some Topics We Discussed Include: How to approach things with a beginner’s mind The power of the podcast once again and how’s it’s lead to great, free education, lifelong friendships, and networking with amazing people Why you don’t want to jump the gun and insist your child stop playing all those video games How being persistent led from a fledgling podcast to a successful marketing agency Why Eric’s agency switched their focus and how they are succeeding current day Lessons learned from the poker table How to reframe things to increase your power Growth principles for long term thinking Alternate ways to make money from affiliate marketing without being an affiliate   Resources From Eric Siu: LevelingUp.com Find Eric on Twitter or Instagram  ClickFlow Single Grain Agency   References and Links Mentioned: MicroAcquire.com QuietLightBrokerage.com Roland Frasier’s EPIC challenge  Gary V’s How To Create 64 Pieces Of Content A Day Eric’s YouTube Channel Marketing School podcast KingSumo The Almanack of Naval by Eric Jorgenson Your Music And People by Derek Sivers Breakthrough Advertising by Eugene M. Schwartz  The 16 Word Sales Letter by Evaldo Albuquerque  Let My People Go Surfing by Yvon Chouinard Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. The Founder Of Snappa Shares His SEO Secrets - Christopher Gimmer The SEO Mistakes That Everyone Is Making - Stephan Spencer

With online marketing, you can utilize various digital tools to execute advertising campaigns and track your results. As a marketer, you have to make the most out of these tools and come up with an effective online marketing strategy that will cater to your prospects' needs. Considering that most customers are on the Internet, having solid online marketing is also an excellent opportunity to boost your business' credibility and growth. In today's episode, we're joined by Chelsea Frederick, the CMO of Brandetize and Brian Tracy International. She highlights the importance of putting value in your marketing content and creating a system of processes to execute it. She also talks about what it's like working with the one-and-only Brian Tracy and the lessons she has learned being in the industry for more than ten years. Make sure you tune in to the show and find out the blueprint of what every business marketer needs to be successful in online marketing! About Chelsea Chelsea Frederick is the CMO of Brandetize, a performance-based digital marketing team that has been helping online businesses thrive for over 18 years. She is also the CMO of Brian Tracy International. Chelsea is a digital marketing professional with extensive expertise in direct response marketing, branding, and business development. She helps businesses execute a results-driven integrated marketing strategy for their brand, product or service.  How to Put Value in Online Marketing Getting into Marketing Chelsea majored in marketing in college and started working at Brian Tracy right after. She had always been interested in marketing and the whole psychology and writing aspect behind it. Now, she has transitioned into the analytical side and looking at the bigger picture. The Biggest Challenges in the World of Direct Response and Online Marketing Direct response is taking one action and achieving results.  According to Chelsea, attribution has been an ongoing challenge for them. Particularly for Brian Tracy, there are a lot of different moving parts, which adds to the level of sophistication on the attribution side. Sometimes it's enough to get close and know that you're making more than you're spending, even if it's not to the exact decimal point. Key Pillars of Revenue Generation Email marketing has always been huge for generating quick revenue. Put out content with value and be consistent with it. For Brian Tracy, they utilize and automate evergreen email sequences. They also have affiliate marketing, outside ads, and blog. It's the consistency and how long they've been running. Putting Value in Your Products Always put your best foot forward. Give good content and add value, which allows people to trust you. Lead with the best. Capture that lead, and then you can dive in and figure out what else they want. Advice for Online Marketers Who Struggle in Sales If your sales page isn't making any sales, take a look at your offer. Don't shut everything off at once when you see people aren't buying. Make sure you have the data that can give you some insight into people. Go with your warm leads first. If it does well, move outside sources like affiliates and Facebook ads. You should never send one email and expect results—you need to follow up on people. Do a lot of testing to find the right market and try to figure out what would add value. The Benefit of Testing It allows you to learn about your offer and your customer base. When you learn more about your customers, you can tailor your message and marketing towards them more clearly. Then, you're going to have better results. Headlines are the simplest thing you can tap and boost on an opt-in page without needing to change your marketing budget. The Biggest Mistakes in Marketing Promotion Starting off mailing directly to the sales page and not capturing the lead first. Marketing isn't just a one-off, and you're done. It's a sequence of events. On the sales page, the biggest thing to focus on is the opt-in page because that increases everything else through the funnel. Creating a System of Processes Create a system of processes and find the best person to do the repeatable tasks you can offload. You need to have human resources for specialist positions. Brian Tracy: “Every minute you spend in planning saves 10 minutes in execution, and this gives you a 1,000 percent return on energy.” What It's Like Working with Brian Tracy Brian Tracy pulls so much wisdom around stories and metaphors he can refer to. He does what he does because he loves it. He loves writing books and speaking, and he was born to do it. Brian Tracy gives more value in a lot of instances. Curiosity drives people's passions. The Wonders of Marketing Chelsea loves the number of new opportunities, new tools, and new ways of online marketing. She finds that it's remarketing in itself. She also loves creating a system and writing it down before moving on to something else. In business, you can't do the same thing forever. You need to evolve with the new technologies that are emerging. Habits for Online Marketing Success One important and significant habit for success is continuous learning. Read continuously, because it will allow you to stay on top of things. You can't allow other people to dictate your time. Stop and think about what's important. If you're doing all you're doing is learning without implementing, then that just becomes an excuse not to take action. There has to be a balance. There are many avenues where you can learn: there are podcasts, books, and audiobooks, among other resources. The Agency Model Chelsea and her team are partnering with talent. It's the same core pillar, strategies, and principles but different content. Their ideal clients are people who have a name and their space, someone who can create content and needs a team to manage their day-to-day operations and marketing. Resources Clicktale: Digital Experience Analytics Crazy Egg Website Optimization Neil Patel's Website Ogilvy on Advertising by David Ogilvy Breakthrough Advertising by Eugene M. Schwartz Think and Grow Rich by Napoleon Hill The 17 Day Diet by Dr. Mike Moreno You can connect with Chelsea on LinkedIn, or you can email her at chelseafrederick@brandetize.com. Don't forget to visit Brandetize's website here!   P.S. Do you already have a successful business, meaning you're up, running, and paying your bills with some profit left over? Are you interested in growing your business, automating/streamlining things, and staying one step ahead of your competition? Do you want to achieve your goals, get more things done in less time, and double your sales?

Bob Regnerus is an Author and Co-Founder of the digital marketing agency, Feedstories. Bob is an expert in digital marketing, specifically regarding video. Since 1998, he’s been helping his clients achieve their goals through digital media and storytelling, as he’s an expert in Facebook advertising and deep funnel marketing strategies. Bob is here to discuss those concepts, along with the value in creating a retargeting campaign and differentiating yourself against other coaches, consultants, etc. He also shares a cost of conversion comparison that is sure to peak your interest.  Tune in to learn two strategies for people in the education space, people who are coaches or consultants, service businesses, or even eCommerce businesses to implement when trying to scale and gain some ROI from Facebook advertising.  During this interview, we discuss:  1:52 – About Bob Regnerus   4:11 – When was your recent book released, what is it about, and who is it for?  5:17 – The value in pulling ideas from different sources and teaching yourself about topics you want to know about  6:49 – What is Deep Funnel Marketing and Retargeting and why are they important?  13:03 – Retargeting vs. Cold Traffic + A common mistake people make  15:02 – Most funnels repel too many people: There are people falling off your funnel that don’t need to be falling off your funnel.  17:04 – Establishing and creating a retargeting campaign  18:04 – Strategy #1 to implement when you’re trying to scale: Leading with content with the article strategy  22:33 – A cost of conversion comparison  25:47 – Strategy #2 to implement when you’re trying to scale: The video strategy  29:28 – Establishing your relationship with your customer + Differentiating yourself  30:51 – Bob’s favorite growth tool other than his own  31:56 – His most recommended books  32:51 – How to connect with Bob and buy his book  Plus, a whole lot more!    Bob's Websites and Resources:  Feedstories  Ultimate Guide to Facebook Advertising 4th Edition + Free Interviews   Breakthrough Advertising by Eugene M. Schwartz  80/20 Sales and Marketing by Perry Marshall  Start With Why by Simon Sineck  Monday ---------------------------- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode.  Connect with Dennis Brown   AskDennisBrown.com  LinkedIn  Twitter  Instagram [Free Giveaways] 

Do you get frustrated when running Facebook ads and not getting to your target audience? Are you spending a lot on Facebook ads but you are not getting leads and generating conversions? The reality is that a lot of initial Facebook Ads budgets can be lost if you do not know how to get more leads and people responding to your call of actions. Facebook is a huge marketplace and building an audience who will become responsive to your message is very crucial.  In this episode, you will learn 5 steps in order to get more leads with Facebook ads, specifically for business owners. This is one episode you will not want to miss. Enjoy! Here are a few insights you’ll hear in today’s show… Get an overview of Facebook ads What are the three elements of Facebook Ads How to set up the right budget for your Facebook Campaigns The easy step by step on how to set up an Ad Account  Pixel (What is a pixel) What are Saved Audiences and Custom Audiences Find out what is a custom conversion and the types of conversion categories Discover the 3 campaign objective categories What are the types of campaign objectives How you can tailor messages to audiences who have visited your page   Success Quotes: "Facebook is a marketplace and so your ads have to build an audience who will become responsive to your message." "Without the Facebook pixel, you have no data running against your ads and Facebook would not be able to give you a full picture of how to improve your ads, how to get more conversions."  "When you run a conversion campaign,  Facebook specifically put your ads in front of people who are most likely to convert." "In a nutshell, retargeting is the ethical way to stalk people online." "Let that conversation continue flow so that people maintain the interest up until the point that they take the action you want them to take." "Lifestyle works best because people want to connect with people in this day and age. They want realness."   Resources: FREE Marketing Training Link for the minimum budget for Facebook Ads Ad account creation Create a Facebook page for your business Pixel Activation Breakthrough Advertising by Eugene M. Schwartz   Connect with Leon Streete: Website Facebook

Zachary Babcock is definitely an interesting dude, and he’s got a supercharged, truth bomb podcast called Underdog Empowerment. He’s got a crazy history which you’ll hear about, where he had an addictive personality in his younger years which landed him in trouble, then took that personality and channeled it into a good thing for his business. We also dive into how he has grown his podcast show super fast and talk about how he’s mapped out 5-6 systems, making a killing with getting rankings, subscribers, and guests onto his shows. You’ll also get the backstory as well as some mindset stuff as to what it's like to go from being in prison to being a respected entrepreneur.  This episode is not only fascinating, it’s very tactical as well. He’s a lot of fun to talk to, and he’s definitely an open book and shares the various scripts he uses when he reaches out to these people. After you’ve listened, be sure to check out the shows we did with Tyrone Shum and Joe Sanok for more insight and tactics to get your own podcast on an accelerated track.  “Before, in one week’s worth of time no one was giving me a chance, and now I’m interviewing Billy Gene and it’s just been a crazy, spiral of upwards momentum ever since.” - Zachary Babcock Some Topics We Discussed Include: Booking your own podcast tour to up your rankings and downloads How Zachary is helping out ex-convicts to lead a better life Tips on how to run a contest to target the right listeners The perfect podcast pitch Creating your own “One Sentence Credibility Builder” Zachary’s Top 200 Script for getting consistent, 5-star reviews More tactics on how to book influential guests How to get your podcast guests to share the show when it goes live on their social media Using your dark side to do good stuff And much, much more! Resources From Zachary Babcock: PodcastPenthouse.com UnderdogEmpowerment.com References and Links Mentioned: 75 Hard Challenge King Sumo ClickFunnels Lead Pages Calendly Our Dream 100 List Influence by Robert Cialdini Breakthrough Advertising by Eugene M. Schwartz Are you ready to be EPIC with us?! Then grab our EGP Letter here! FlowchartGroup.com - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. How To Leverage Podcasts To Grow Your Business - Joe Sanok How To Grow A Podcast Past 1 Million Downloads - Tyrone Shum

With over 2.6 billion active users, Facebook is an excellent platform to connect with others, especially if you are a business owner seeking customers. However, most Facebook posts won’t reach your audience without a boost, so understanding how to create effective Facebook ads is essential. Alvin Tucker launched Erupt Sales to help business owners, particularly real estate investors to leverage Facebook ads to generate and qualify leads.    Alvin helps investors and agents use digital marketing to find local owners and investors, as well as targeting out of market leads. Alvin shares why it’s important to educate yourself on Facebook ads before running your first campaign, how to set up a campaign, how to create effective Facebook ads, and best practices to convert qualified leads.   Partner: Join Us for the Live + Virtual Midwest Real Estate Networking Summit   Key Takeaways: Digital marketing vs. traditional marketing  Generating qualified leads through digital marketing Why multifamily investors should consider ads Tips on using Facebook Ads Setting up a successful digital marketing campaign Why branding is the most important aspect of marketing  Mistakes people make when creating Facebook Ads Qualify people to ensure they are a fit for your service Creating Facebook Ads to capture qualified leads Inbound marketing tricks with lead forms Best practices for capturing testimonials for your service   Partner: Download our Sample Deal Package   Bullseye Tips:   Apparent Failure: Not taking care of his mental health helped him become more self-aware   Digital/Mobile Resource AIVA (Real Estate Lead Conversation Partner)   Most Recommended Book: Breakthrough Advertising (Eugene M. Schwartz)     Daily Habit: Taking a walk  Wish I Knew When I Was Starting Out: The value of a mentor   Wish I knew 12 Months Ago: That we were going to have a pandemic   Current Curiosity: Healthy living    Best Place to Grab a Bite in Erie, PA Sara’s    Contact Alvin: Erupt Sales Facebook

Une erreur très courante chez les entrepreneurs est de se focaliser uniquement sur l'aspect technique d'un métier. Ils apprennent à devenir excellent dans ce qu'ils font. Mais personne n'est là pour profiter de toute la valeur qu'ils peuvent apporter. Le résultat ? Frustration, déception et peut-être même abandon... En fait, vous devez devenir un excellent vendeur et marketeur ! C'est indispensable ! Car malheureusement, les clients ne viendront pas à vous d'eux-mêmes. _____________________________________ Voici une liste de livres que je vous recommande sur le sujet du marketing et de la vente : 80/20 Sales and Marketing - Perry Marshall Dotcom Secrets - Russell Brunson Expert Secrets - Russell Brunson The Ultimate Sales Letter - Dan Kennedy The Sales Bible - Jeffrey Gitomer Epic Content Marketing - Joe Pulizzi Scientific Advertising - Claude C Hopkins Breakthrough Advertising - Eugene M. Schwartz Copywriting Secrets - Jim Edwards Influence et Manipulation - Robert Cialdini Ask. - Ryan Levesque

In this episode of SaaS Boss show I interview Morgan Williams where he shares with us his process to doing cold email outreach effectively that gets people to respond and increase SaaS sales. The things we discuss: -A 3-step process for building a winning cold outreach campaign -Two things you can do to immediately improve your response rate -How to use AIDA to turn cold emails into sales meetings - copywriting formula - copywriting framework, sales letter framework -Tools for email finding software and email sending software and followup -Biggest problems founders make is not send enough emails and not following up more often -What to do when someone responds? Setting up email authentification Warming up the domain - start with 10-20/day and ramp up to 160/day. Crafting emails Books mentioned in this episode: Ca$hvertising by Drew Eric Whitman My Life in Advertising and Scientific Advertising by Claude Hopkins Breakthrough Advertising by Eugene M. Schwartz

Are you brilliant at marketing for your clients but fail at marketing your own agency? It’s not uncommon for agencies, or any business for that matter, to struggle to market themselves, whether it’s through fear of cold calling, a reliance on recommendations or something else. In this episode I talk to Dan Englander, the CEO Sales Schema, a lead generation company for boutique marketing agencies. You’ll learn practical steps towards marketing your agency and discover that it’s not as scary as you might think. Plus Dan gives us his thoughts on what marketers should learn today that will help them in the next 5, 10, and 20 years. We covered: Looking beyond referrals and going after sales What the hell are cobblers children are and what do they have to do with marketing? How agencies can resolve the problem of their own marketing Recognizing clients that are no longer a good fit for your agency and how to deal with that The importance of doing your homework before pitching to a new client Being proactive in your own marketing Turning case studies into a story Using live digital placements to your advantage How to tell a story that will get you noticed Resources: Sales Schema Breakthrough Advertising by Eugene M. Schwartz The Challenger Sale by Matthew Dixon and Brent Adamson Zero to One by Peter Thiel The Digital Agency Growth Podcast Drew McClellan

In this episode, Chris will talk about the importance of understanding where potential customers are on their customer awareness journey. Him and John learned that the hard way when they put out Facebook ads for a teacher training and a retreat, both separate events, that they were organizing and needed to fill up. They hired a hugely successful Facebook ads agency to handle the ads for them, but the results for both events were surprisingly different. And that was all because of customer awareness levels.The customer awareness journey starts with someone being unaware that they have a problem, and that there is a solution to it. They then progressively become aware of their problem and start discovering that there is a solution to it. It’s at that point that a person can then start looking for a solution, and such a person is always ready to purchase the solution wherever they can find it. Going back to the events that John and Chris had put out Facebook ads on, they were targeting people locally. And for the teacher training, people already knew them for offering that and trusted them in that regard. That was reflected in the success of the ads because they got quite a good number of people signing up for the training. But for the retreat, they were not so well known for it, and it reflected in the not so good number of sign ups. That’s how customer awareness played into the kind of results that came from the ads for each event. Because the potential customers for the teacher training were at a higher level of awareness about what John and Chris had to offer, the number of people who signed up for the training was high, while the results for the retreat were the opposite. Stay tuned to learn more about how you can apply John and Chris’s lessons on the subject into your own yoga business, so you can always get the highest return out of your advertising dollars. Key Points Discussed:Breaking down the customer awareness journey (02:40)How people move towards problem awareness and solution awareness (04:06)Getting a 600% return on investment for using Facebook paid ads targeted at customers at a higher level of awareness (07:43)The importance of understanding where people are on the customer journey (12:50)Spending $5,000 on ads and getting zero leads from it (15:32)Additional Resources:Breakthrough Advertising By Eugene M. Schwartz--If you haven't already, be sure to join our Facebook Group! This is where we are diving into the concepts and strategies discussed on this podcast in more detail through our weekly Facebook Live sessions.--Be sure to subscribe to the podcast on Apple, Spotify, Google, or your favorite podcast app! Also, it would be amazing if you could leave us a review on Apple Podcasts.

Amazon listing optimization process is important. It is a comparison shopping engine. The attention that isn't gained and held will go to the competition. Background  Danny Carlson is the Founder of Amazon optimisation and listing agency, Kenji ROI and host of Actualise Freedom podcast and lifestyle enthusiast living in Bali. There are quite a few Amazon sellers in Bali in fact! They have quite a lively community there.  Keyword Optimization Elements: 3 Elements: -Keyword optimisation.  -Key info-communication.  -Persuasive Desire Optimisation. If you get the 3 key elements right, you should see exponential growth, not linear. Keyword optimisation: Relevancy trumps volume. The title is the most important. Use the search terms field for the most important keywords. Title structure Main search phrase in the exact match: -The most important describing information. - Second main phrase. - The main benefit. -Third main phrase. Subject matter fields Use all 5 fields, 50 bytes (characters) each. Place top 3 search phrases across at least 3 of title, bullets, description and subject matter. Key info-communication  The most underestimated piece of a listing. ID the key info shoppers are scanning for. Then prioritize and place in strategic areas to maximize CTR and Conversion rate: Most shoppers look for specific traits (eg size, for iPhone X, pack of 20).  So Amazon is a comparison shopping engine. The attention that isn't gained and held will slip to competition for product pages. Getting the click  You only really have control over the main image and the first part of the title (On mobile even less than on Laptop etc). Do you have the key information? Images on the listing  The first 3 images are the critical ones because how would someone know 80% of the key info needed if only used them? The first 70 characters of the top 3 bullet points are the most critical. Optimize that to be benefit-driven. Competitor products There are 26 visible competitor products on all of your product pages in Amazon listing optimization process. There is, therefore, an incredible number of chances for people to click on those. Conversely, you can steal sales from less optimised. Persuasive Desire Optimisation Use sales psychology to portray your product as a bridge from current pain to an improved future situation. Sales copy is a skill mostly based in psychology not writing or English skills. Sales copywriting It's the single most valuable skill an entrepreneur can learn in the Amazon listing optimization process. Best books:  Breakthrough Advertising by Eugene M. Schwartz (A classic that has been brought back into print)  This Book Will Teach you to write better by Neville N. Medhora  (Very easy and fast to read - 15 minutes!)      Free Listing Analysis  For a free Listing analysis, by live operators checking over 50 optimisation points, go to:   amazingfba.com/Kenji Watch my full interview with Danny Carlson

Do you really want to dominate your real estate market? Some of us need a bigger push to get our ideas to walk the right way, and today, we are gonna learn how to income hack your way into real estate from one of the fastest starts in real estate history! That’s right, our today’s guest name is Dan Lesniak. Dan generated over $22 million dollars in transaction volume the first year of his real estate career, and since then, he’s been going HyperLocal HyperFast, just like his company and the best-selling book he wrote back in 2017.  Dan Lesniak began his real estate career in 2011, and since then, he has quickly become one of the top-producing real estate agents in the country, helping hundreds of buyers and sellers complete over $250 million in sales. He utilizes his unique experiences and backgrounds to create programs for clients that reverse the risk in real estate. Dan is also the founder of The Orange Line Living Team, to help clients make the entire spectrum of the real estate process as seamless as possible. In this episode, we will find out how did Dan make 800K on his very first deal by using builders and doing highest use and best use of the property. We’ll deep dive into how to work with borrowers and builders the right way, structuring plans so no money down or credit is involved in your deals, and learn how Lesniak has helped over 1,800 buyers and sellers in the last five years of his real estate career.  “Sometimes people can kind of get short-sighted and get transactional instead of relationship-based…  and realize the first transaction you do with someone might only represent 1/100th or 1/1000th of the potential of what could happen from there.” - Dan Lesniak   Podcast summary: 02:33 - Dan’s HyperFast real estate agent training platform.  04:08 - Dan’s first flip in 2013 and how he subdivided a big plot of land into 4 homes.  06:11 - A neat little hack to buy a property, move into it, fix it up, and sell it 2 years later tax-free.  09:48 - How to structure a deal with no money down or credit and why networking is essential. 13:38 - How to powerhouse your real estate operation with referral marketing and meetup groups. 19:35 - How to find builders and financial investors, sell projects to them and nurture those relationships. 22:04 - Dan’s first income hack: reselling tickets and the magic of buying something and selling at a higher price. 23:23 - The power of side-hustles and building multiple streams of income. 27:56 - Walking away from deals when they turn south and moving forward. 35:14 - The compound effect of long-term relationships, looking for opportunities outside the box and the power of online marketing.   Connect with Dan HyperFast Agent Sales Summit Get 100 FREE HyperFast Agent tips The HyperLocal HyperFast Real Estate Agent by Daniel James Lesniak Follow Dan on Instagram  Follow Dan on Twitter Follow Dan on Facebook    Episode Resources Breakthrough Advertising By Eugene M. Schwartz InShot app

This week we’re talking about something in advertising that gets glossed over too often and isn’t focused on enough. Creating the right hook for the right audience.   One of the most important—yet forgotten—elements of a Facebook ad is the hook. In this episode, Ralph and Molly talk about how to create a hook and why it all starts with the customer avatar. They’ll walk us through their case studies, explain their strategies for deep diving into avatars, and go over the importance of testimonials. IN THIS EPISODE YOU’LL LEARN: An example of creating a hook for different yoga enthusiast avatars Why market-centric businesses and product-centric businesses can’t have the same type of hook How to research your avatar and use Facebook to find their interests The hooks Molly is using for her client selling planners How long you should be doing customer avatar research and why it’s the bread and butter of marketing Two places to find hook ideas: previously successful Facebook ads and Facebook page posts The 3 primary hooks Molly uses: average day, emotion, and logic   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Breakthrough Advertising by Eugene M. Schwartz Customer Avatar Worksheet The Modern Publisher’s Customer Persona Canvas The Before & After Grid: 20 Minutes To Boost Your Sales & Marketing Copy Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale   Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Travis Houston has refined his methods over the years and distilled them into simple, actionable steps to make content that sends products soaring. He has helped launch many profitable health and nutrition businesses and put three of his clients’ books on the New York Times Bestseller List. Resources: Make Marketing A.W.E.S.O.M.E. Podcast Quarterly Scorecard GenM (Sponsor) Airtable Adskills Measurement Marketing Google’s Data Studio vidIQ TubeBuddy Think and Grow Rich by Napoleon Hill Grow Rich With Peace of Mind by Napoleon Hill Breakthrough Advertising by Eugene M. Schwartz The Advertising Solution by Craig Simpson Scaling Up by Verne Harnish The Hustle & Flowchart Original Episode

Inspired by a single piece of direct-response copy he got in the mail, Todd Brown catapulted himself into the world of marketing years ago and never looked back. Today, he’s enamored with the idea of salesmanship multiplied through readily repeatable, automated means that any entrepreneur can use to grow a healthy business. Resources: GenM (Sponsor) Marketing Funnel Automation E5 C.A.M.P. Masterclass Ready, Fire, Aim (book by Michael Masterson) Breakthrough Advertising (book by Eugene M. Schwartz) The Advertising Solution (by Craig Simpson) The Hustle & Flowchart Original Episode

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about how to hone your copywriting skills. Let’s jump into it... Links & Resources Mentioned in this Episode: https://copyhackers.com/ https://rickmulready.com/joanna-wiebe/ (#57) https://thecopywriterclub.com/podcast/ https://rickmulready.com/brandon-lucero-thought-reversal/ (#197) https://rickmulready.com/brandon-lucero-facebook-video/ (#119) https://www.instagram.com/rickmulready/ Books Mentioned: Breakthrough Advertising by Eugene M. Schwartz Scientific Advertising by Claude C. Hopkins The Boron Letters by Gary C. Halbert Tested Advertising Methods by John Caples Cashvertising by Drew Eric Whitman Influence by Robert Cialdini

GUEST BIO: David James is the founder of TotalCarCheck.co.uk, a vehicle background check website. David started this company as successful entrepreneurs do, by solving a problem he encountered. After his parents bought a stolen car and found themselves at a $5,000 loss, he created a website that wouldn’t allow this to happen again. David’s focused and realistic mindset has supported TotalCarCheck.co.uk in running background checks on almost two thirds of all the vehicles in the United Kingdom. The parallel app has become one of the top utility apps in the UK and David continues to use forward thinking, innovation, and his customers to grow his company and create transparency in the car buying process. SHOW SUMMARY: David James, founder of TotalCarCheck.co.uk, is an entrepreneur with a laser focus on simplicity and great results. His vehicle background check website has become the most successful website in the UK in his niche. David has built the foundation for his software based of seven lean principles, which he’ll discuss during our conversation. In this episode, David explains how he runs his company with only two employees, his advice for new software entrepreneurs and the books that have given him the insight for this accolade of success. This is The Lean Commerce Podcast. TOPICS: How did you get started with your business? 0:57 I had a more normal career starting off, but I always had an entrepreneurial spirit. My parents accidentally bought a stolen car and I realized there was a problem that needed to be solved, people needed to be able to run a background check on a car. 4:17 Once you get the wheels rolling, you start to get momentum. Very quickly people started to realize what we were doing was different than what other vehicle background check websites were doing and business started to grow from there. 6:33 Even in darker times, there is opportunity. It sounds spiritual, but the experience of my parent’s buying the stolen car was an epiphany for me. When I look back, it all seems kind of unbelievable that something so fortunate was built from such a negative experience. If you have a passion for something and genuinely enjoy doing it, it really helps you to become successful. 13:06 I think if you are consistent in what you want to do, you generally get results in the end. If you stay consistent in those principles and approach, you come out well in the end. You’re checking two thirds of all of the vehicles in the UK, what does the backend of your business look like? 15:55 Pretty much from day one, we’ve done this with only two staff members (including myself). This works because of two rules. The first is, we automate ruthlessly. People tend to skip over this because the initial effort is difficult, but the cost saving over five years is incredible. The second is, outsource wherever you can. Our accounts, legal, HR, design and development are all outsourced. This gives you much more flexibility. What are your lean development principles? 20:22 My lean business strategy comes from the seven principles outlined in Lean Software Development by Mary Poppendieck. First, eliminate all waste. Second, amplify learning by teaching your entire team, not just yourself. Third, make decisions as late as possible. Fourth, deliver as quickly as possible. Fifth, empower the team. Sixth, build integrity. Seventh, see the whole picture. Marketing techniques that worked before, don’t always work now. How do you work around this problem? 35:56 It’s frustrating because you don’t know if it’s the market changing or if you did something wrong. But, that’s the beauty of what we do. It was formulaic, it would be easy. That’s how the best have their advantage because they are able to discover the variables to focus on and the variables to ignore. 38:40 Whenever I’m pouring over the numbers, I try to ground myself by asking, “What am I doing this for?” and remind myself that I’m doing this so I can spend more time with my family. I don’t want to get lost in my work and have it be the center of everything that I do. This work has that effect on us and if we’re not careful, it can become addictive and habitual. 43:46 Throwing hours at a project doesn’t fix anything. It doesn’t achieve anything. You need to be creative and innovate. Spend your time wisely instead of in this false culture of hustle and working nine hours a day for six days a week. What tactics do you use to get reviews? 45:38 We incentive people to leave reviews by giving them a check voucher for $199, using copy that asks users to leave a review and we giveaway free information to users who create an account with us. Resources mentioned in the Podcast: Lean Software Development by Mary Poppendieck The Power of Persuasion: How We’re Bought and Sold Breakthrough Advertising by Eugene M. Schwartz The Four Hour Work Week: Escape 9-5, Live Anywhere and Join The New Rich Browser Stack Browser Shots Webpagetest.org Google Lighthouse Contact David: David on Twitter David on LinkedIN Total Car Check Total Car Check on Twitter

GUEST BIO: David James is the founder of TotalCarCheck.co.uk, a vehicle background check website. David started this company as successful entrepreneurs do, by solving a problem he encountered. After his parents bought a stolen car and found themselves at a $5,000 loss, he created a website that wouldn’t allow this to happen again. David’s focused and realistic mindset has supported TotalCarCheck.co.uk in running background checks on almost two thirds of all the vehicles in the United Kingdom. The parallel app has become one of the top utility apps in the UK and David continues to use forward thinking, innovation, and his customers to grow his company and create transparency in the car buying process. SHOW SUMMARY: David James, founder of TotalCarCheck.co.uk, is an entrepreneur with a laser focus on simplicity and great results. His vehicle background check website has become the most successful website in the UK in his niche. David has built the foundation for his software based of seven lean principles, which he’ll discuss during our conversation. In this episode, David explains how he runs his company with only two employees, his advice for new software entrepreneurs and the books that have given him the insight for this accolade of success. This is The Lean Commerce Podcast. TOPICS: How did you get started with your business? 0:57 I had a more normal career starting off, but I always had an entrepreneurial spirit. My parents accidentally bought a stolen car and I realized there was a problem that needed to be solved, people needed to be able to run a background check on a car. 4:17 Once you get the wheels rolling, you start to get momentum. Very quickly people started to realize what we were doing was different than what other vehicle background check websites were doing and business started to grow from there. 6:33 Even in darker times, there is opportunity. It sounds spiritual, but the experience of my parent’s buying the stolen car was an epiphany for me. When I look back, it all seems kind of unbelievable that something so fortunate was built from such a negative experience. If you have a passion for something and genuinely enjoy doing it, it really helps you to become successful. 13:06 I think if you are consistent in what you want to do, you generally get results in the end. If you stay consistent in those principles and approach, you come out well in the end. You’re checking two thirds of all of the vehicles in the UK, what does the backend of your business look like? 15:55 Pretty much from day one, we’ve done this with only two staff members (including myself). This works because of two rules. The first is, we automate ruthlessly. People tend to skip over this because the initial effort is difficult, but the cost saving over five years is incredible. The second is, outsource wherever you can. Our accounts, legal, HR, design and development are all outsourced. This gives you much more flexibility. What are your lean development principles? 20:22 My lean business strategy comes from the seven principles outlined in Lean Software Development by Mary Poppendieck. First, eliminate all waste. Second, amplify learning by teaching your entire team, not just yourself. Third, make decisions as late as possible. Fourth, deliver as quickly as possible. Fifth, empower the team. Sixth, build integrity. Seventh, see the whole picture. Marketing techniques that worked before, don’t always work now. How do you work around this problem? 35:56 It’s frustrating because you don’t know if it’s the market changing or if you did something wrong. But, that’s the beauty of what we do. It was formulaic, it would be easy. That’s how the best have their advantage because they are able to discover the variables to focus on and the variables to ignore. 38:40 Whenever I’m pouring over the numbers, I try to ground myself by asking, “What am I doing this for?” and remind myself that I’m doing this so I can spend more time with my family. I don’t want to get lost in my work and have it be the center of everything that I do. This work has that effect on us and if we’re not careful, it can become addictive and habitual. 43:46 Throwing hours at a project doesn’t fix anything. It doesn’t achieve anything. You need to be creative and innovate. Spend your time wisely instead of in this false culture of hustle and working nine hours a day for six days a week. What tactics do you use to get reviews? 45:38 We incentive people to leave reviews by giving them a check voucher for $199, using copy that asks users to leave a review and we giveaway free information to users who create an account with us. Resources mentioned in the Podcast: Lean Software Development by Mary Poppendieck The Power of Persuasion: How We’re Bought and Sold Breakthrough Advertising by Eugene M. Schwartz The Four Hour Work Week: Escape 9-5, Live Anywhere and Join The New Rich Browser Stack Browser Shots Webpagetest.org Google Lighthouse Contact David: David on Twitter David on LinkedIN Total Car Check Total Car Check on Twitter

Kyle Gray is a story artisan and bestselling author who helps businesses grow with storytelling and content marketing. He has helped hundreds of companies create scalable content marketing strategies. His book "The Story Engine" outlines his process for making content marketing and brand storytelling easy and effective. Kyle has worked with many well-known brands and businesses like AdEspresso, Advance Your Reach, WP Curve and Self-Publishing School. Kyle joins Copy & Content host Jon Cook to share about how speakers can best prepare for upcoming TED Talks and craft a powerful message to share. Do you like what you heard on Copy & Content? Subscribe, share, and review the Copy & Content Podcast on Apple Podcasts, Google Podcasts, Spotify, Stitcher, or wherever you found this episode. Takeaways: + No matter your business, background, or industry, you need to have a written marketing strategy. + Your story isn’t about you; it’s about your audience. Where is your audience right now and how can you help them take the next right step? + Revisit your marketing strategy at least once every six months. + Being different is better than being better. Resource List: + Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller + Breakthrough Advertising by Eugene M. Schwartz + The Story Engine: An Entrepreneur's Guide to Content Strategy and Brand Storytelling Without Spending All Day Writing by Kyle Gray + Connect with Kyle and learn more about his work by visiting thestoryengine.co. Episode Production Credits: + Audio Engineering: Andrew Wester, AW Audio Engineering (awaudioengineering.com) + Intro and Outro Voiceover Talent: Kelli Myers + Background Music: Inspiring Happiness by Premium TraX

When his real estate business tanked in 2007, Travis Houston had to move back to his mom’s house in dreary Oregon. Then he spent six months readying to launch his first online product, which ended up a total failure. But he also learned exactly what content he needed to make his next launch a success. Travis has refined his methods over the years and distilled them into simple, actionable steps to make content that sends products soaring. He has helped launch many profitable health and nutrition businesses and put three of his clients’ books on the New York Times Bestseller List. Listen in as Travis Houston lets Matt and Joe in on his foolproof formulas to make your launch A.W.E.S.O.M.E., the best metrics to analyze your data, and the new tools he uses to get ahead of the competition. When you’re done, check out our interviews with Curt Maly and Chris Mercer to learn about more tools and strategies that will simplify your business. “It’s not only about math… We are entrepreneurs because we have really good business intuition. If I combine the math with my business intuition, that’s when the magic happens.”- Travis Houston Some Topics We Discussed Include: The 1:3:15 system that makes successful launches simple A quick funnel to jumpstart your launch How to make the right “lures” for your audience The essential personality types to keep in mind when copywriting What to do with your best, unique content A system to craft 45 perfect ads for your product The YouTube ranking tool that will outstrip your competition What metrics you need to keep your eye on 7 steps to launch your product into the stratosphere How to use The Telepathy Triangle to make great content 5 columns you need to find the right keywords The amazing secret that gets your content seen on Medium (We had to pry this one out of Travis!) A quarterly planning method that gets more done in 90 days than most companies will do all year Contact Travis Houston: Make Marketing A.W.E.S.O.M.E. Podcast Quarterly Scorecard Connect on Facebook Or Twitter References and Links Mentioned: GenM (Sponsor) – Find marketing apprentices for $50/mo Click Bank Airtable Adskills Measurement Marketing Google’s Data Studio vidIQ TubeBuddy Think and Grow Rich by Napoleon Hill Grow Rich With Peace of Mind by Napoleon Hill Breakthrough Advertising by Eugene M. Schwartz The Advertising Solution by Craig Simpson Scaling Up by Verne Harnish Done For You Marketing Help For $50 Per Month – Moe Abbas Unique Facebook Ad Strategies That Are Making People Rich – Curt Maly You’re Using Google Analytics Wrong And Here’s A Better Way – Chris Mercer

Michael Giannulis grows and scales companies. His most recent company is on track to do $40 million in gross revenues. He is a serial entrepreneur who develops systems to help other entrepreneurs run multiple companies without having to be there. In 2012 he appeared on the ABC television show Extreme Weight Loss, losing 255 pounds. He has overcome a stutter. He has gone from the bottom of the corporate ladder to the top of the mountain... and he loves helping others do the same. And now he’s here on the Breakthrough Success Podcast. Quotes To Remember: “At the end of the day, it’s very hard to be great at both (traffic generation and copyrighting) of those things.” “There is a shift happening on the traffic side that is new. It’s just getting started to it will continue to build up.” “The first 50% of writing copy is research.” “The truth is, you gotta have to keep trying.” “You want to make sure that there’s something in it for the reader.” “It doesn’t mean you have to be an expert. It just means that you should be able to explain why they should trust you.”   What You’ll Learn: Traffic Generation vs. Copywriting: Which skill is more important? Figuring Out Pain Points Things To Do When Your Copy is Not Selling Giving Your Audience the FEELS - Fast Easy Expert Lifestyle System The Law of Reverse   Key Links From The Show: Michael’s Site   Recommended Books: Content Marketing Secrets by Marc Guberti Podcast Domination by Marc Guberti Breakthrough Advertising by Eugene M. Schwartz 12 Rules for Life by Jordan Peterson The Daily Stoic by Ryan Holiday

Níveis de Sofisticação de Mercados: 1. Promessa 2. Promessa extendida 3. Mecanismo único 4. Mecanismo extendido 5. Mais sofisticado Livros: Breakthrough Advertising - Eugene M. Schwartz --------------------- Precisa de ajuda para criar seu podcast? Para produção, edição e distribuição entre em contato com cassiohff@gmail.com

On the show this week we have one of the leading copywriters in Australia on the show. Alexi Neocleous has generated hundreds of millions in sales and has tutored a whole host of rockstar writers down the years. It was great to hear from someone with such a no-nonsense approach – anyone in business can take something from what Alexi said to Ben.   See some of Alexi’s top tips below: **  Every business needs more ‘copy thinkers’, i.e. thinking about the audience, thinking about the market, thinking about the clients. **  Consider the individual. You will only convert if your copy can relate to the pain points/aspirations of the individual. **  Find an individual that you know really well that falls into your market and then imagine you are crafting your message to that individual. **  Start with the AIDA formula. Attention, Interest, Desire, Action. **  When writing headlines, relevance to the reader is more important than length and wit.   In this episode of Business Brain Food you will learn: **  When do you need copywriting? **  Avatars explained **  Long form V short form copy **  Is direct mail still relevant? **  The right length of headlines in 2018 **  The worth of headline generators   Resources mentioned in this episode: **  Do you have what it takes to be a Business Excelerator at Max My Profit? Find out more here: http://www.maxmyprofit.com.au **  Alexi’s content agency: http://www.fubbi.co  **  Alexi’s copywriting bible, Breakthrough Advertising by Eugene M. Schwartz **  The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood  **  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au **  Twitter: https://twitter.com/bfewtrell   Call to action: 70% of Alexi’s campaigns in his agency involve storytelling. Do not underestimate the power of good copy that can tell your story! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell (02) 9111 5000  

Terry Dean started his online business from scratch in 1996. He went from delivering pizzas to designing an Internet Lifestyle business which gave him both the freedom and the money to enjoy life. He is an international speaker who helps entrepreneurs who want to make a bigger profit but feel overworked and stressed. Beyond the stages and interviews, his company MyMarketingCoach is a further manifestation of his desire to help entrepreneurs.   Quotes To Remember: “Summits are extremely good way to build a list really quickly.” “Probably the biggest mistake that people make is they think that just because they can do something, they should do everything.” “If you are a solopreneur, you can’t do the same thing as somebody who has 50 employees. The good news is, you don’t have to.” “Most people are held back because of lack of confidence and a desire for certainty before they get started.” “If you are going to be an entrepreneur and be really successful and extremely profitable, you’re going to have to embrace a little bit of uncertainty in your life.”   What You’ll Learn: Effective Tactics on Growing Your Email List How to Avoid Getting Overworked Best Ways to Increase Your Profits How to Charge a Premium Price Balancing Emails and Other Responsibilities for your Business   Key Links From The Show: Terry’s Site FREE 7 Unique Ways to Create Profitable Emails...Even If You're Not a Writer Fiverr--Note From Me: check out Dorella Perlas’ Fiverr profile. She writes the show notes for Breakthrough Success and has helped me book incredible guests on the show. See how she can help you on her Fiverr page.   Recommended Books: Content Marketing Secrets by Marc Guberti How to Fail at Almost Everything and Still Win Big by Scott Adams Breakthrough Advertising by Eugene M. Schwartz The Adweek Copywriting Handbook by Joseph Sugarman

What makes a perfect product demo? How do you engage and convert a potential customer instead of boring them to death with a monotonous screenshare? Today our guest is Aaron Krall, a SaaS enterprise sales coach. You'll learn when SaaS demos are a good fit, how to organize and structure your call, and how to move the sale forward by making it all about the user. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes SaaS Growth Hacks — Aaron's famous Facebook group Breakthrough Advertising — a book by Eugene M. Schwartz 24sessions — Aaron's favorite no-download tool for scheduling and conducting video calls Zoom, GoToMeeting — other popular tools for video calls Calendly, Book Like A Boss, YouCanBook.me — popular scheduling tools Userlist.io — Jane's SaaS product with Benedikt Deicke and Claire Suellentrop Aaron's blog Follow Aaron on Twitter: @aaron_krall Today's Sponsor This episode is brought to you by Userlist.io. This new tool helps SaaS founders get a better understanding of each individual user journey, and send users relevant behavior-based email. To learn more, join the waiting list at userlist.io. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

The Modern Marketing podcast is big on equipping you with the best tactics and strategies you need to market and grow your business. But the toolkit wouldn’t be complete without addressing the very instrument that makes strategy effective — your mindset.   Before you shy away, understand this episode’s guest is a far cry from the woo-woo type. However, he’s learned a thing or two about the role your mental game plays in achieving success.    Chris Evans is the co-founder of Traffic and Funnels and along with business partner Taylor, has grown their agency and consulting business from zero to over five million in revenue in under 23 months. With results like that, you might think about giving this mindset thing a shot. Get ready for a behind the scenes look at what it takes to overcome the mental challenges that stand between you and the business of your dreams.   Episode discussions: Dealing with the challenges of scaling a business fast Why ‘guru’ launches and sales are plummeting The biggest roadblock preventing you from success Getting over the fear of cutting out products and services from your business When family and close friends tear you down Choosing appropriate role models Why one thrives and one doesn't get off the ground using the same strategy Recalibrating your mindset with the Morning Formula How Chris exploded from $30K to $100K in one month How to narrow down your offers an increase your income Why you’re not charging enough and how it affects your reputation How to make better decisions using less emotion Position yourself to be well equipped for the direction of marketing The major mistake people make when scaling a business Arrogance, remaining humble, and not getting too big for your britches Comparison is an effective tool How you convince yourself you're capable of achieving big goals after a lifetime of not achieving that goal Sophistication levels of the market according to Eugene Schwartz and how it impacts the future of marketing     2:36 Chris’s Story: Used to write copy and build infrastructures for successful launches Taylor wrote copy and built funnels for well-known people Teamed up 2 years ago and launched Traffic and Funnels with nothing but experience as experts ($0) Grew to a $5 million-dollar business Faced new challenges scaling that quickly   5:31 "The biggest thing that's going to stop you from getting to $100K a month is you." 8:07 "Strategies and tactics, to me, are garbage if you don't have the right mental game." 8:31 Morning Formula A design where every day you have a picture of what it is you want to accomplish. The brain can't tell the difference between something you're imagining versus something you experience. So, practice where you want to be.   9:26 Step #1: Correct your belief system Shift from thinking goals are too unrealistic to believing your goals are possible to achieve.   10:24 How do you actually convince yourself that you're capable of achieving big goals after a lifetime of not having achieved that goal yet?   10:48 Step #2: Surround yourself with the right people Exchange your relationships Optimize your environment for success with like-minded, high achievers Possibilities become tangible   15:04 Step #3: Offer less and specialize Hone your focus on one kind of client and one result Focus your marketing and messaging Dial in and scale your offer "Every time my business [experienced] a significant jump, it's always been when I've cut something out. It's never been when I've added a new service." 20:49 Your prices reflect how much you value yourself Most people are grossly undercharging. Odds are, you're doing a much better job than you think you are and your clients already appreciate you. There's a huge margin that you're leaving on the table. "Some people come to us and they're working way too many hours for very few dollars and they're burnt out, frustrated, pissed off, hate their clients, and a lot of times they're just not charging enough." 21:49 Step #4: Have the right people on your team Audit what you're doing and what your time is spent on every day. Look at what you can delegate to somebody else. Hire the right people for the right time of business. Keep your head on straight and make sure your clients are getting results.  “People think they're saving money [doing everything themselves] but actually they're losing and leaving a lot of money on the table.” 24:35 The major mistake people make when scaling their business is not understanding their numbers.   26:09 Remove the emotion-based decision making and make better-educated decisions.   27:52 Having a learner's mindset Never make the mistake of thinking you have everything figured out. Reach out to others when you can’t see through the fog. There is always something else you can learn, grow, and improve on.   28:11 Gaining perspective with comparison Entrepreneurs at any level tend to magnify the negative things in their business. Realign your perspective by reading about people who have bigger problems than you. When things are bad, someone always has it worse. When things are good, there's always that next level you can take it to. It's a balancing act.   29:43 Chris’s marketing forecast: Authenticity FTW: The market is losing trust in so-called ‘experts’ and starving for authenticity. The more authentic, real, honest and truthful you are, the more competitive you’ll be Increasing sophistication levels of the market (Eugene Schwartz concept) Branding connects with direct response Successful people will spend a lot of their time, capital, and equity building brands of trustworthiness More emphasis on content development as a means to provide value and earn loyalty "Direct response you can write a killer headline, grab someone by the throat, and get them to buy. It’s not the case anymore.”   How Chris and Taylor are keeping up: A YouTube show giving people a behind the scenes look at the good, bad, ugly, beautiful, hilarious, and not hilarious aspects of their business.   Mentioned in this episode: Traffic and Funnels Website Smartest Guys in Marketing Facebook Group Psychocybernetics - By Maxwell Maltz The Magic of Thinking Big - By David J Schwartz Breakthrough Advertising – By Eugene M. Schwartz   Click here to subscribe via iTunes Modern Marketing on Stitcher Modern Marketing on Pocket Casts 

Show Notes Doberman Dan is a 20-year serial entrepreneur and direct response copywriter. He has worked in a variety of niches but his specialty has been the health, fitness and bodybuilding markets.Dan has started and built 3 of his own supplement businesses and sold two of them, enjoying two different bouts of mini-retirement. He has recently been hired by a $600 million/year company to help them start a brand new supplement division. He has been publishing The Doberman Dan Letter since 2011 and has many of the most successful direct marketers in the world as subscribers. Dan has written hundreds of successful ads, direct mail packages, websites, e-mail marketing campaigns, feature articles, and newsletters.   Also in the show His ads and articles have appeared in… Entrepreneur Investors Business Daily Penthouse MuscleMag International Flex Muscle & Fitness IronMan Muscular Development The National Enquirer Weekly World News and many others You will hear some mind boggling anecdotes of his 2 years working alongside one of the greatest direct response copywriters who made Billions of dollars over his life time career, Gary C Halbert AKA The prince of print (This guy’s exploits were made for a Hollywood blockbuster). Listen-in intently to the show and hear how Dan uses open loop dialogues to create cliff hanger experiences, so you want to know what happens next …this is exactly what top screen writers use in popular soap operas to keep you glued to Your TV. Hear how Doberman Dan’s persistence lead him to sell every earthly possession he owned to move to Costa Rica so he could observe his mentor and become a world class copywriter mail order specialist in the fitness and body building niche. Dan explains how hitting rock bottom and becoming homeless after making millions was a blessing in disguise as within four month Dan hit his biggest home run to date, which meant he was earning the equivalent of four years of his police salary every single month in 2004. Success Quote Motion beats meditation I’ve seen a lot of success and I’ve seen millions made from wrong decision but I’ve seen nothing good come out of indecision Recommend Books http://www.thegaryhalbertletter.com Breakthrough Advertising by Eugene M. Schwartz Connect Web – www.dobermandan.com www.dobermandanletter.com Podcast – Off the Chain with Doberman Dan Twitter – @dobermandan

Eugene M. Schwartz started in mail order as a delivery boy in 1949,became a junior copywriter before the end of that year, a copy chief in 1951,and president of his own million-dollar mail order firm in 1954. He has since sold tens of millions of dollars worth of almost every conceivable product in mail order, both in his own firms and as one of the world's highest-paid consultants (Rodale Press once paid him a commission of $54,000 for four hours work). His previous book, Breakthrough Advertising, is considered a mail order classic, and the most stolen book from public libraries. You get a three-part audio, download of the explosive full 90-minute Eugene Schwartz "writing masters" seminar will show you . . ."How To Turn Yourself Into A Cash-Producing, Writing Machine..." This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

Eugene M. Schwartz started in mail order as a delivery boy in 1949,became a junior copywriter before the end of that year, a copy chief in 1951,and president of his own million-dollar mail order firm in 1954. He has since sold tens of millions of dollars worth of almost every conceivable product in mail order, both in his own firms and as one of the world's highest-paid consultants (Rodale Press once paid him a commission of $54,000 for four hours work). His previous book, Breakthrough Advertising, is considered a mail order classic, and the most stolen book from public libraries. You get a three-part audio, download of the explosive full 90-minute Eugene Schwartz "writing masters" seminar will show you . . ."How To Turn Yourself Into A Cash-Producing, Writing Machine..." This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.

Eugene M. Schwartz started in mail order as a delivery boy in 1949,became a junior copywriter before the end of that year, a copy chief in 1951,and president of his own million-dollar mail order firm in 1954. He has since sold tens of millions of dollars worth of almost every conceivable product in mail order, both in his own firms and as one of the world's highest-paid consultants (Rodale Press once paid him a commission of $54,000 for four hours work). His previous book, Breakthrough Advertising, is considered a mail order classic, and the most stolen book from public libraries. You get a three-part audio, download of the explosive full 90-minute Eugene Schwartz "writing masters" seminar will show you . . ."How To Turn Yourself Into A Cash-Producing, Writing Machine..." This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.