Podcast appearances and mentions of hilary billings

Watch the YouTube version of this episode HEREAre you a lawyer looking to become better at content creation? In this episode of the Maximum Lawyer Podcast, host Tyson Mutrux interviews Hilary Billings, the "queen of content," who shares her journey from aspiring clinical psychologist to successful content creator and entrepreneur. Creating content that people gravitate towards takes dedication and consistency. Hilary and Tyson chat about some of the things business owners should do, especially as it relates to the legal field. For those who are getting started in content creation, it is crucial to practice through repetition. Whether it is speaking in front of a camera or conveying a message in a certain way, practice is a necessary factor in being successful. Practicing and building confidence also involves figuring out who your target audience is and how to speak to them.Content creation for lawyers involves determining what content type works for you. Though there are many types of styles and content, educational content tends to be the most popular. Hillary speaks to the need to figure out how to educate an audience through a certain style, such as skits or straight to the camera videos. Most people will be more interested in knowing how to avoid a situation or how to handle themselves in a situation.Listen in to learn more from Hillary Billings.19:45 The importance of practice in building confidence25:44 Creating content that reflects true self and values33:57 Discussion on the effectiveness of personal branding37:19 Insights on effective content types for lawyers43:14 Identifying successful content factors in videosTune in to today's episode and checkout the full show notes here. Connect with Hilary:Website  InstagramFacebook  X 

On today's episode, we dive deep into the art and science of capturing attention with a former Miss Nevada turned viral video strategist. Hilary Billings shares her incredible journey from personal setbacks, including a life-changing accident, to creating over a billion organic views and helping mission-driven brands amplify their impact. Learn how to craft content that connects emotionally, sparks curiosity, and drives real results—without relying on gimmicks. From mastering social media algorithms to demystifying virality, this episode is packed with actionable insights to help you build an engaged audience and transform your messaging into measurable success. EPISODE RESOURCES https://www.attentioneers.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, we explore the transformative journey of resilience and reinvention with our guest, Hilary Billings, who shares candid insights about her career pivots and personal growth. From navigating the challenges of working in a struggling startup to overcoming a life-changing burn accident, she uncovers how these experiences shaped her path. You'll hear about the lessons she learned from building a global audience, creating 60 courses in a year, and embracing discomfort to grow—culminating in an unexpected win as Miss Nevada. EPISODE RESOURCES https://www.attentioneers.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Hilary Billings returns to share her actionable strategies for crafting compelling content that captures and holds attention. She introduces a powerful three-part formula: grab attention, spark emotion, and create a curiosity gap. Hilary highlights the role of emotional resonance in driving shareability and audience loyalty, while urging creators to prioritize meaningful engagement over vanity metrics. Her insights offer a fresh perspective on how to make content truly unforgettable. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Hilary Billings dives into the fascinating psychology of attention, exploring how to stand out in a crowded digital landscape. She unpacks the rise of short-form video, revealing that 80% of non-communication phone usage is spent watching quick clips on platforms like TikTok and YouTube. Hilary also emphasizes the importance of authenticity in content creation, urging businesses to align their values with their messaging to foster trust and engagement. Plus, she shares insights on shifting consumer behavior, spotlighting Gen Z's growing influence as the next dominant consumer demographic. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

In this episode, Hilary Billings, a viral content creator and CEO of Attentioneers, shares her expertise in capturing and keeping attention online. She discusses her journey in understanding the intentional nature of viral videos and the struggle to create successful content. Hilary highlights the key components of successful viral videos and the importance of understanding different platforms and their audiences. She also emphasizes the constant changes in algorithms and the need for quality content. Hilary introduces the viral video blueprint, which includes a three-part guide to creating engaging videos. The guide focuses on grabbing attention, sparking emotion, and providing value to the audience. The conversation explores the key elements of creating viral content, including the power of emotion, the importance of creating a curiosity gap, attention-grabbing hooks, video length and engagement, editing and equipment, and the viral video blueprint. The guest, Hilary, provides valuable insights and practical tips for content creators to improve their content and increase their chances of going viral. She emphasizes the importance of understanding the psychology of attention and leveraging it to create engaging and shareable content. Hilary also offers a free resource, the viral video blueprint, to help content creators generate ideas and improve their content creation process. Hit play! Meet Hilary: Hilary Billings is the Co-Founder and CEO of Attentioneers- where she helps entrepreneurs and personal brands drive revenue by creating content their audiences care about. Having grown her own following from 0-400k followers in 40 days, and garnered over a billion organic views in under 12 months, Hilary understands the psychology of capturing and keeping attention online. Her agency not only works with internationally recognized brands and celebrity influencers, but also collaborates directly with TikTok as members of their Advisory Board. A certified personal brand strategist, Hilary has worked with a gamut of high-performing entrepreneurs, including billionaires, Victoria's Secret models, and New York Times best-selling authors. A former Miss Nevada, journalist, and on-camera host, Hilary has also worked with traditional media outlets including USA Today, E! News, and Extra!. Considered an authority on personal branding and short-form video strategy, Hilary's insights have been featured in Entrepreneur, Huffington Post, and Forbes. CLICK HERE FOR THE FULL SHOW NOTES  

Ciera Rogers, the creative force behind the women's wear line, Babes, shared her inspiring journey on the Passion Struck podcast. Growing up in challenging circumstances, Ciera learned valuable lessons from her experiences, including the importance of leveraging disadvantages into assets. Ciera's approach to building her business, focusing on inclusivity and body positivity, has resonated with her audience, leading to significant success. Ciera's story serves as a testament to the power of resilience, hard work, and authenticity in achieving success, despite facing obstaclesOrder a copy of my book, "Passion Struck: Twelve Powerful Principles to Unlock Your Purpose and Ignite Your Most Intentional Life," today! Recognized as a 2024 must-read by the Next Big Idea Club, this award-winning book has earned multiple accolades, including the Business Minds Best Book Award, the International Book Awards for Best Non-Fiction, the Eric Hoffer Award, and the Non-Fiction Book Awards Gold Medal. Don't miss out on the opportunity to transform your life with these powerful principles!Full show notes and resources can be found here: https://passionstruck.com/ciera-rogers-why-you-dont-need-to-fit-in-to-win/In this episode, you will learn:How to identify the intersection between what you're good at and what you're passionate aboutThe importance of using your uniqueness in the service of othersThe impact of behavior change on future successThe significance of turning disadvantages into assetsAdvice on taking the first step to invoke changeTips on building a personal brand image and company brandingStrategies for running a business cost-effectivelyLessons learned from challenging life experiencesThe value of living within or below your means for financial stabilityOvercoming obstacles related to upbringing or background to achieve dreamsAll things Ciera Rogers: https://cierarogers.com/SponsorsBrought to you by Clariton, fast and powerful relief is just a quick trip away. Ask for Claritin-D at your local pharmacy counter. You don't even need a prescription! Go to “CLARITIN DOT COM” right now for a discount so you can Live Claritin Clear.--► For information about advertisers and promo codes, go to:https://passionstruck.com/deals/Catch More of Passion StruckCan't miss my episode withJamie Kern Lima on the Power of Believing You Are WorthyListen to my interview withJen Gottlieb on How to Create Your Own Success by Being SeenWatch my episode with Rusty Shelton on How You Build Your Authority AdvantageListen to my solo episode on Find Your Matter Meter: Create Belief in Why You MatterSee my episode with Hilary Billings on the Psychology of Attention, Mastering Short-Form Video, and Personal Brand BuildingLike this show? Please leave us a review here-- even one sentence helps! Consider including your Twitter or Instagram handle so we can thank you personally!

In this episode, Hilary Billings, a viral content creator and CEO of Attentioneers, shares her expertise in capturing and keeping attention online. She discusses her journey in understanding the intentional nature of viral videos and the struggle to create successful content. Hilary highlights the key components of successful viral videos and the importance of understanding different platforms and their audiences. She also emphasizes the constant changes in algorithms and the need for quality content. Hilary introduces the viral video blueprint, which includes a three-part guide to creating engaging videos. The guide focuses on grabbing attention, sparking emotion, and providing value to the audience. The conversation explores the key elements of creating viral content, including the power of emotion, the importance of creating a curiosity gap, attention-grabbing hooks, video length and engagement, editing and equipment, and the viral video blueprint. The guest, Hilary, provides valuable insights and practical tips for content creators to improve their content and increase their chances of going viral. She emphasizes the importance of understanding the psychology of attention and leveraging it to create engaging and shareable content. Hilary also offers a free resource, the viral video blueprint, to help content creators generate ideas and improve their content creation process. Hit play! Meet Hilary: Hilary Billings is the Co-Founder and CEO of Attentioneers- where she helps entrepreneurs and personal brands drive revenue by creating content their audiences care about. Having grown her own following from 0-400k followers in 40 days, and garnered over a billion organic views in under 12 months, Hilary understands the psychology of capturing and keeping attention online. Her agency not only works with internationally recognized brands and celebrity influencers, but also collaborates directly with TikTok as members of their Advisory Board. A certified personal brand strategist, Hilary has worked with a gamut of high-performing entrepreneurs, including billionaires, Victoria's Secret models, and New York Times best-selling authors. A former Miss Nevada, journalist, and on-camera host, Hilary has also worked with traditional media outlets including USA Today, E! News, and Extra!. Considered an authority on personal branding and short-form video strategy, Hilary's insights have been featured in Entrepreneur, Huffington Post, and Forbes. CLICK HERE FOR THE FULL SHOW NOTES

In today's episode, @hilarybillings (840k), who's accumulated over a billion views on TikTok, dives into the secrets behind going mega-viral on social media. Hilary isn't just any content creator; she's a master at creating videos that rack up millions, even tens of millions of views, with one of her top videos hitting over 70 million on TikTok. Hilary shares the three essential ingredients for a video to go viral, offering insights into the strategy and formula behind repeated viral successes. It's not about luck; it's about understanding the core components that make content shareable and engaging. But going viral isn't all sunshine and rainbows. We also tackle the darker side of virality – dealing with haters and trolls. Hilary's approach to handling negativity is all about perspective, seeing criticism as a reflection of the commenter's issues rather than a personal attack. This episode is packed with actionable advice, from leveraging data-driven decisions to maintaining mental well-being amidst the chaos of social media fame. Whether you're aiming for viral success or just looking to understand the dynamics of online popularity, this conversation with Hilary is a must-listen. Join us as we pull back the curtain on what it really takes to go viral and stay authentic in the process. For Hilary's FREE resources that are mentioned in this episode, you can find them at attentioneers.com/brock

With over a billion views, Hilary Billings is a leading expert on the Psychology of Attention and the Co-Founder and CEO of Attentioneers - an agency that helps entrepreneurs grow revenue through short-form video strategy. Top 3 Value Bombs 1. The first thing that every great video must do is that it must grab attention. Nothing else matters if you can't get them to stop. It all starts with that opening shot, and if you don't do that well, all of the rest of your time and efforts are wasted. 2. What makes a professional is that they don't hold the content too precious. They don't think about it as being a reflection of them or how it's received and whether or not they should take it personally. 3. For most entrepreneurs, social media is just the brand affinity play or a lead driver, but not the primary business model. Get complimentary blueprint to content creation - Unlock the Secret to Viral Videos Sponsor HubSpot Close more deals and get on track for your best Q1 yet. Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales.

With over a billion views, Hilary Billings is a leading expert on the Psychology of Attention and the Co-Founder and CEO of Attentioneers - an agency that helps entrepreneurs grow revenue through short-form video strategy. Top 3 Value Bombs 1. The first thing that every great video must do is that it must grab attention. Nothing else matters if you can't get them to stop. It all starts with that opening shot, and if you don't do that well, all of the rest of your time and efforts are wasted. 2. What makes a professional is that they don't hold the content too precious. They don't think about it as being a reflection of them or how it's received and whether or not they should take it personally. 3. For most entrepreneurs, social media is just the brand affinity play or a lead driver, but not the primary business model. Get complimentary blueprint to content creation - Unlock the Secret to Viral Videos Sponsor HubSpot Close more deals and get on track for your best Q1 yet. Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales.

We live in a day and age where everyone wants to go viral on social media. Today, Whitney is interviewing Co-Founder and CEO of Attentioneers, Hilary Billings. Hilary is no stranger to going viral and is sharing her secret sauce to creating short-form videos that people WANT to see. Tune in and leave this episode with new inspiration and ideas for creating videos with the potential to go viral. ---------- Hilary is a keynote speaker, digital influencer, and personal brand strategist. A former Miss Nevada, producer for E! News, and travel host for Norwegian Cruise Line, Hilary has been a featured contributor for USA Today, Thrive Global, and Huffington Post, as well as been featured on Extra! Entertainment Television. -------- Attentioneers.com Get a free TikTok strategy call Hilary on LinkedIn

Want to take your personal brand or business to the next level? In this episode, Adam interviews motivational speaker Hilary Billings, CEO and Founder of Attentioneers, as they discuss all things personal branding and short-form video content. Hilary shares her incredible journey from travel blogging to becoming Miss Nevada to building a billion-view business. Learn valuable strategies for grabbing attention online, sparking emotion in your audience, and more insights that you can apply to grow your own brand or business. Here are some power takeaways from today's conversation: How she got into short-form video content creation Don't copy what the big creators are doing. The three key components of making a great video How to rise above the fear of getting in front of the camera Content creation frequency and quality Episode Highlights: [04:18] From Struggles to Success: Unveiling the Secrets of Short Form Videos Hilary and her partner found themselves at a career crossroads during the pandemic, unsure of what to do next. However, after being approached by a friend to join a creator network for Facebook Watch, they decided to give short form video strategies a try. Initially thinking it would be easy, they soon realized they had underestimated the intentional engineering behind successful videos on the platform. After months of unsuccessful attempts, they took a deep dive into viral videos, studying patterns and techniques used to grab attention and spark emotions. Armed with this knowledge, their subsequent videos gained millions of views (and even up to a billion organic views), leading them to start Attentioneers to help others apply these strategies to their own short form videos. [11:50] When You're Compying Big Celebrity Names Hilary cautions against blindly imitating celebrity creators without an established audience. She emphasizes that big creators have built-in advantages, such as brand recognition and fan bases, which give them more flexibility in content structure. Comparing ourselves to these established creators is futile. Instead, she advises focusing on user behavior and understanding how people consume short-form content. Creators should consider their own habits as consumers to capture attention effectively. The key lies in intentionally engineering content based on proven formulas and prioritizing quality and intentionality over imitation of a big creator's casual style. [13:57] The 3 Components of Creating a Great Video Grabbing Attention - The video needs to grab the viewer's attention within the first 2 seconds. This can be done through things like asking questions, using pattern interrupts, being weird/unexpected, etc. Sparking Emotion - The video should spark an emotion in the viewer like love, joy, surprise, fear, etc. Getting viewers to feel an emotion makes them more likely to share the video. Creating a Curiosity Gap - The video should leave the viewer curious by promising a payoff or answer that will be delivered. This keeps viewers engaged and watching until the end. The video should clearly set up what information/answer will be provided. [37:18] Striking the Balance: Quality over Quantity in Content Creation Posting content every day just for the sake of it, without considering its quality or engagement, can actually harm your account. The algorithm learns from this and perceives your videos as subpar. Instead, focusing on a few high-quality and well-intentioned content pieces can quickly revive your account. It's crucial to strike a balance between consistency and maintaining quality. If your content's quality is compromised, it's better to reduce consistency to prioritize quality. That matters more to us than anything else. Resources Mentioned: www.hilarybillings.com   Attentioneers Follow Adam… Sign up for my newsletter and get my free Foundations of Flow Training: Follow me and turn fear into flow! IG: @theadamchill YouTube: @adamchill  TikTok: @theadamchill

Step into the fascinating world of content creation with Hilary Billings. Her innovative approach to reaching and retaining audience attention both online and offline has been instrumental in not only her own rise to success but also for those fortunate to be her clients. Undaunted by the oversaturated world of social media, Hilary carved a niche for herself on TikTok, going from having zero to a staggering 400,000 followers and clocking up a billion views. And she didn't stop there, as her clients also experienced a whopping 250x increase in their results, which clinched them the Shorty Impact award. Join Hilary and host Bri Seeley at Success Becomes Me Live on September 20-21, 2023 by visiting SuccessBecomesMe.comThis show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/4984869/advertisement

In this episode of the Passion Struck podcast, John R. Miles interviews Hilary Billings, the CEO and co-founder of Attentioneers and an expert in short-form video content. They explore the psychology of attention, personal brand building, and the power of creating compelling videos that captivate viewers. Full show notes and resources can be found here: https://passionstruck.com/hilary-billings-psychology-of-attention/  Mastering Short-Form Video: The Psychology of Attention with Hilary Billings If you're feeling frustrated and overwhelmed by the lack of engagement and success in your short-form video content, despite your efforts to create and share it, then you are not alone! Many content creators and marketers on social media are experiencing this pain as their videos fail to grab and hold their audience's attention. Despite investing time and resources into crafting and promoting their content, they find themselves wondering why their videos aren't generating the desired results and leaving them questioning their strategies. It's time to understand the psychology of attention and harness it to create captivating and successful short-form videos. Brought to you by Nom Nom. Nom Nom is healthy, fresh food for dogs formulated by top Board Certified Veterinary Nutritionists, prepped in their kitchens with free delivery to your door. Get 50% off and unlock a two-week risk-free trial at https://trynom.com/passionstruck. --► For information about advertisers and promo codes, go to: https://passionstruck.com/deals/  Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter or Instagram handle so we can thank you personally! --► Prefer to watch this interview: https://youtu.be/gmWbjVo4qtI  --► Subscribe to Our YouTube Channel Here: https://youtu.be/QYehiUuX7zs  Want to find your purpose in life? I provide my six simple steps to achieving it - passionstruck.com/5-simple-steps-to-find-your-passion-in-life/ Catch my interview with Marshall Goldsmith on How You Create an Earned Life: https://passionstruck.com/marshall-goldsmith-create-your-earned-life/  Watch the solo episode I did on the topic of Chronic Loneliness: https://youtu.be/aFDRk0kcM40  Want to hear my best interviews from 2022? Check out episode 233 on intentional greatness and episode 234 on intentional behavior change. ===== FOLLOW ON THE SOCIALS ===== * Instagram: https://www.instagram.com/passion_struck_podcast * Facebook: https://www.facebook.com/johnrmiles.c0m  Learn more about John: https://johnrmiles.com/  Passion Struck is now on the AMFM247 broadcasting network every Monday and Friday from 5–6 PM. Step 1: Go to TuneIn, Apple Music (or any other app, mobile or computer) Step 2: Search for “AMFM247” Network

I've talked a lot on this show about the importance of attention. I've described attention as the most important asset that our audience can impart upon us because without attention, there is no hope to ever engage our audience to take a next step with us.    My guest today is Hilary Billings and she is no stranger when it comes to building and leveraging attention.      “People are making a decision in 2.5 seconds whether or not they are going to scroll or they're going to keep watching a video.” IN THIS EPISODE Hilary's background and how she started honing in on the currency of attention.  The power of doing your research and applying it correctly.  What is short form content and why has it gained so much momentum? The biggest mistakes people make when creating short form content.  The important of intentionality.  The 3 things a video needs in order to do well.  What defines a successful video? The most overlooked piece of video creation.  How we are served content on social media and how to use that for your advantage.  Creating bingeable content that leads to conversions within your business.  Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254    Connect with Hilary  Website: www.attenioneers.com Book a free strategy call: www.attentioneers.com/freecall

How would you live if you truly believed that the universe is working in your favor? How can you step into a life that will expand with you and fulfill all your dreams? Tune in for a messy journey through uncertainty to decisions that become aligned. If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co . And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.In this episode you will learn about:The moment of realization that perfection was not a serving factor. Allowing the universe to work in your favor How you learn the micro steps of confidence The impact of the animalistic side of the brain The new way of creating contentThe three components of manifesting the life you want BIOWith over a billion organic views, Hilary Billings is a popular viral video creator and strategist. She is also the Co-Founder and CEO of Attentioneers, where she leads a creative agency that helps brands and their partners drive exponential audience growth through viral content.As evidenced by the fact that she grew from 0-400k followers on TikTok in 40 days, Hilary understands the psychology of capturing and keeping attention online. She uses this expertise to demystify TikTok for her clients and to help them build genuine relationships with their followers – all while going viral.A certified personal brand strategist, Hilary has worked with a gamut of high-performing entrepreneurs, including billionaires, Victoria's Secret models, and New York Times best-selling authors. A former Miss Nevada, journalist, on-camera host, and TV producer, Hilary has also worked with national traditional media outlets including USA Today, E! News, and Extra! Entertainment Television. As a highly sought-after speaker, Hilary has shared the stage with William Shatner and Bon Jovi. She speaks on the psychology of attention, and how to get it both on-and-offline in a content-saturated and apathetic world. Considered an authority on branding and viral content, Hilary's insights have been featured in Entrepreneur, Huffington Post, and Thrive Global.Episode References/Links:Attentioneers Agency Website  If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox.Be It Till You See It Podcast SurveyBe in the know with all the workshops at OPCBe a part of Lesley's Pilates MentorshipWaitlist for the flashcards deckUse this link to get your Toe Sox!ResourcesWatch the Be It Till You See It podcast on YouTube!Lesley Logan websiteBe It Till You See It PodcastOnline Pilates Classes by Lesley LoganOnline Pilates Classes by Lesley Logan on YouTubeProfitable PilatesSocial MediaInstagramFacebookLinkedInEpisode Transcript:Lesley Logan 00:39Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guests will bring Bold, Executable, Intrinsic and Targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started. Hey Be It babe. All right, I'm stoked, this, get ready to write this whole thing down my perfectionist overachievers, this woman is here for you. She gets you, she understand you. Yes, that's me. But it's also our guest, Hilary Billings. She has just really made an incredible career for herself. And I think it's easy to see people doing stuff and go, must be nice. We've talked about this before with Tanya Dalton. Let's be nice. It's so easy for them. Like, yeah, they could do it, but I can't. And honestly, like, what I love about Hillary's story, and we could have gone 17 different ways with this episode, so I will have to have her back. But you are gonna hear that she can't, she started out like a lot of us. Most of us started out in a position where we didn't have money. We didn't have people around us as models for what to do. And also like, there was a lot of things out of our control that kept us from being who we wanted to be in this world, or we thought we wanted to be in this world. And so what I hope you get out of this episode is that life is such a journey. And we're supposed to do it together. And so thank you for being a listener of the show. Because, I mean, I couldn't do the show without you. I really couldn't. So thank you. Thank you for listening. Thank you for sharing. Thank you for being you. And here is Hilary Billings. All right, Be It babes. I am really thrilled. Because honestly, we should be doing this podcast in person, we actually live close enough, we probably should have done that. But I'm really excited because, you know, the world is a funny place. And I was introduced to this woman a couple of times. And a couple of times, we had texted back like let's get together. And like true women who work for themselves. Life gets really busy and things get in the way. But this is really funny how we came upon this. She reached out about wanting some help. And someone's like Lesley, you should, you would be perfect for her. And then we hit it off on a zoom call. And we realized we were literally down the street from each other at the more we were talking. And so Hillary Billings is my guest today. She is a neighbor. Even if there's a freeway in between, and she's an incredible woman who has a wonderful journey that I can't wait for you to hear about. Because y'all we I think it's really easy for us to think about life happening to us. And really, it can be the thing that's happening for you. And Hillary is going to tell you that, so Hillary, will you tell everyone who you are and what you're rocking at?Hilary Billings 08:51Oh my gosh, Lesley, we should have done this in person. What were we thinking?Lesley Logan 08:54I don't know. I literally, I was like, Oh, she could have just been to kind of come over.Hilary Billings 08:59Walked over, had coffee and sat down.Lesley Logan 09:03I would have made you a latte. I have a machine now.Hilary Billings 09:06Jesus, we'll have to redo this whole thing over again. We'll just come back we'll do more. (Lesley: Yes, there'll be more I agree). You know, what I think is so beautiful about this is that it is such a testament to me that the universe will not let you miss the thing that's meant for you. Because we have spent so much time going back and forth. I think over the past two years, I'm being introduced in multiple different ways to different people. And I think that there's something so special about that, that even though it wasn't it was misaligned in the time or I was here and you were there or whatever was happening that we couldn't make it work that the universe will always ensure that the people that you need to meet come back into your life. And that gives me so much peace now as someone that has struggled with anxiety and perfectionism and needing to continue to roll the ball up the hill all the time that the universe is conspiring in your favor. So I love that.Lesley Logan 09:55Yeah, I you as you say that I am it brings up all the different times that like the universe like would not let me not know this person. Yeah, yes, yes.Hilary Billings 10:06We've all been there right? It's so it's such a beautiful thing. So I'm Hilary billings I'm based out of Las Vegas, Nevada. And I also am a recovering perfectionist and I have such a very eclectic background, I'd like to call myself a cat with nine lives. I started off in psychology, went into journalism, I accidentally became a travel blogger, accidentally became Miss Nevada due to a firework accident and separating second and third degree burns. And then all this, again, this continual evolution of the universe lovingly taking me off my path, and abruptly putting me into a new scenario that I had to figure out how to work. And so now, I am a content creator of viral video content creator for social media and run a creative agency where we help personal brands and entrepreneurs and companies and their agency partners, you know, make content that people care about that their audiences want to see. So we help drive revenue and reputation that way, but lifetime learner, and certainly I like to consider myself a professional adventurer in a lot of capacities. Having done everything from Lion taming to beauty pageants to Red Carpet hosting and beyond. Lesley Logan 11:21Okay, so, I, I think we need to tell people like when you say like, you have animals, like you have farm animals situation happening as well, right, like so... And you have a, like, land with animals.Hilary Billings 11:33So I do have a horse that I keep her at a barn in the mountains edge in Las Vegas, and then we do have 125 pound great pyrenee, so yes, we're, I'm slowly accruing, the animals. I don't have all the land yet, but we're gonna manifest that at some point. It's coming, I'm sure. But I have always been able to be around lots of land, lots of animals, which has been fantastic and, and had a lot of opportunity to work with different even big Catholic African lions and tigers throughout the years. So...Lesley Logan 12:04So So what I guess like there's so many places we can go because I'm sure people like the firework thing, what's going on? ... But I guess like, I want to start with like, when did you recognize that your perfectionism was getting in the way? Because like, I can see how like on so many of those things like being the psychologist being the journalist, like some of that, like the perfectionism might even felt like it was a superpower. But like, obviously, it led you to something else, like can you think of a time where like, this is actually keeping me from having the life I want to live.Hilary Billings 12:34So the first moment that I recognized that my perfectionism may not be serving me was when I received 14 rejection letters for graduate school. So I was the number one graduate of UNLV, they gave me an award called the outstanding graduate for being the best student out of all the students and I was so proud of that. And that was based upon not only academics, where I had a three point 90 GPA, I had one A minus my entire college career, it was in world history. Ironically, I like to blame it on the teacher failed many, many moons later. But you know, it's based upon your academics, your research, your community involvement, I was taking 21 credits a semester, which is a full course load, plus running multiple research labs, plus working part time jobs. And I was on a full academic ride scholarship. I, I couldn't, my parents couldn't afford for me to go to college. And I was very heavily involved with the finances of paying for our house and our mortgage when I was growing up. So I knew that if I wanted to go to college, I had to make it happen. So I applied for so many scholarships that by the time I graduated, UNLV was actually paying me to go to school. And I was terrified that we're going to ask for the money back because I don't have enough expenses for all of this and books and what have you. But and I made the sacrifice to stay in Las Vegas to go to school. It wasn't the dream that I wanted. I always wanted to get out and go to someplace exotic and wanted to attend an Ivy League. But you know, again, the realistic perfectionist in me is like, let's graduate debt free and then figure it out. So when I was applying to graduate schools, like if there was a top draft pick for graduate school programs, I was very competent, that I was that I was doing everything that I had been told, since I was a freshman that if you do these things, you will get into a great program. And it just so happened, you know, as the world will, will come upon you. There was a lot that was outside of my control for this. I graduated right after the 2008. So graduated 2010. So we're still dealing with the 2008 crisis and recession and that crash. PhD programs will not take students unless they can fully fund them at least on the clinical psychology side. And so I was up against the same, you know, 700 applicants from across the country, and I would see the same 70 people at all of the interviews that I was going and paying to participate in. And through that process, I will get phone calls from the professors being like we loved you, you are our number two or number three pick, we only have enough money to fund student number one, or it was you were great. But the students that we've chosen are actually already practicing physicians that have their masters that are coming back to get their PhDs now, because of the way the market has turned. And there are a better deal than having to pay for somebody on a full PhD, right? There was even one letter that I got that was not addressed to me. And someone, someone had crossed out the name, and then misspelled my name over that for the rejection letter. So if you want to talk about feeling like I wasn't even worthy of a reprint of a piece of paper to get my rejection it was was pretty horrific. (Leslye: Oh my God) But that was the first moment of like, you know, I've done everything according to what I was told to do. And now I'm in a place where the the future that I was promised isn't available to me, at least on in the timeline that I wanted it. So now what and what would this look like? So I did what any rational 20 something would do. I bought a plane ticket to Nicaragua. I started a travel blog and went to a surf retreat with a bunch of other really powerful females to figure out my life.Lesley Logan 16:16No, I free I love when a perfectionist like like, what is it like goes off the deep end. They're like, I'm going to Nicaragua, they go to Costa Rica, they go somewhere.Hilary Billings 16:27Go on this journey. Everything I thought I knew was wrong. So let's just go the other way and just swing the pendulum completely in the opposite direction. Yeah, certainly that moment. That was the first time that I started to consider what did I want my life to look like versus what should it look like? Which I think for our generation, I think now, especially for younger generation, that's a lot easier. We're more empowering about build the lifestyle that you want to have, and then find the career that fits within that. And I don't feel like 10 years ago, that was an option.Lesley Logan 16:59No, no, hello, I'm an elder millennial. And I can tell you like I did it all right too and I was like, and then I was, you know, going to college with 911. And then I graduated right before. So i i The perfectionist rebellion is definitely something I think millennials and Gen Xers are like very clear, because like I did what you said. Yeah, it bit me in the behind. (Hilary: Yeah). Yeah!Hilary Billings 17:23Absolutely. Well, especially, I mean, I feel like every teen movie, every show is always about like go to college, every adult that we talk to is like, you must go to college, you must do it this way. And then you'll make a lot of money and be happy. And it's like, okay, great. I will I'll do this path, just like you said. And it was very interesting to see, as I started blogging about this, like journey of finding myself and feeling at the time, like I was just really journaling the downfall of my life and like this is the unraveling of the Hillary. So here you go, and away from my friends and family to keep in touch with me while I was traveling. And then to get the response back from people all over the world who we're dealing with a very similar mindset. And so I ended up building a readership in over 100 countries didn't know what to do with it at the time, didn't know how to monetize it. But it was very powerful for that to be a connection point where people wanted to have that conversation and, and to recognize that we were all dealing with it in our own little spheres in our microcosms and could finally have a way to connect about it.Lesley Logan 18:24Yeah, I am. I think like I think what's really cool is you just kind of like I'm just going to try something and I'm not going to have the plan to follow which is a little it's just like very hard for (Hilary: terrifying) it's terrifying for perfectionists but like you were correct like I don't think people understand that time is very specific. You all there were lawyers were going out of college who could not get a an internship like unpaid internship because four and five year attorneys were like I'll take that job because I just I and so they're getting these like experienced attorneys for cheaper than a college graduate. So it was just a really hard time and so I think when those things happen for you clearly it puts you it took you out of like I'm just gonna follow the next step and the next step and it made you go from a paint by number life to something that you are actually painting from scratch and so I think that's just really really cool. From so as you as you got into this travel blogging thing and then you went on to this next thing what what was your Northstar? Was it like, what feels good? What was like, how are you picking what to do next? Were you journaling about it? Were you talking to people that you have a coach or therapy what was going on?Hilary Billings 19:40Yeah, it was it was a lot of allowing the universe to show me while me trying to hold on to some resemblance of control, which was not working out very well for me if I'm being honest, like, you know, the the travel blogging aspect can seem so fantastical and what a movie like experience and there were so many of those moments. A majority of the time I was terrified. A lot of the time I was crying, there was a lot of having to work through these emotional blocks. I think the biggest thing that I learned through that process that I hadn't previously really embraced was that I am fully capable of making my own decisions, even just and that's the beautiful thing about travel, right? Especially when you go to places where you don't speak the language, you don't know where you're going. This was a time this was pre international phone plan. So like, could not Google did not have Google on my phone, where I was going. And, and I was very much alone. Like I, in order for me to feel connection, I was just journaling things I wanted to tell people later, because I didn't want to spend the money to try to text them. It was still like $1 text message or something back then, which is why... so ...Lesley Logan 20:49It's okay, everyone listening to this nose. And if we have anyone who's like, what, like, they it's like three people and Hello. Yeah ...Hilary Billings 20:57(Lesley: Thank you. I was really hard back then). Okay, so no, we can ... And that was a whole thing and a way to call people till after nine o'clock. Oh!Lesley Logan 21:07I had, I was in Brazil alone. And I could only use my phone and computer at the hotel like you couldn't even, restaurants did not have WiFi for me to use. So I would like map it out. I would like know all of the things I'm going to do for the whole day. And then no one would know where I was or who I was with until I got back to the hotel rooms.Hilary Billings 21:29Yeah. Yeah. And you're just helping ... make it back. And...Lesley Logan 21:34Yeah, yeah, that's pretty much it. I mean, I believed that I was gonna be okay. But like, you know, it's kind of funny looking back. It's like, wow, like now when I'm in Cambodia. I've gone to so many places in my village that my Wi Fi just pings on as I'm going to tuck tuck. I'm like, Oh, I have Wi Fi I can like check in with this person.Hilary Billings 21:55The privilege that we have now that we didn't have back then. But you know, I think there was something really special about that time, because it really forced you to have to sit like I wake up in the morning, wherever I was, and be like, Okay, today we're in Fiji, I need to get breakfast. What do you want for breakfast? Well, where are we going to go to get that breakfast, and just learning those micro steps of confidence of like, hey, look, you got breakfast for yourself, and you didn't know where you were like, good job on you. Goldstar. It really helped to build my confidence that I could make decisions for my life that would allow me to not only be safe, but to thrive. And I think it's really important. And that was that became my MO for a majority of my 20s was when I was feeling unstable when I was feeling like the drama of the situation around nearby come back to the states and I was working some, you know, low paying job, doing God knows what and retail that I could always just go away and remove myself from that situation and find a way to make the uncomfortable comfortable as a way to find that self growth. And that that kind of became my my default. Because I didn't know another way of doing that. That would keep me at one point.Lesley Logan 23:02You know, that thank you for saying that. I think that is something so key that right now, every listener everybody can actually be doing. I think we're because so much of what happens to us is outside of our control, and we're not actually honoring or celebrating what we did that was inside of our control. We're just like so focused on like, what we weren't able to control, we should have been able to control that. And so I love that you're like okay, I got like, I didn't have breakfast and dinners, no breakfast and I got breakfast and I'm having breakfast right now. And I think like to the perfectionist listening to this, she'd be like, of course she got breakfast. It's like no, no, that is actually worth celebrating. If you did not know the next three steps and your day and you somehow found a way to make them you have to give yourself a pat on the back. Otherwise you're gonna have a lot more tears like you brought up tear there was a lot of tears. Yeah, cuz you're trying to become someone new, you're trying to do something you didn't have a muscle for. It's just like going to the gym, you're gonna soreness is going to happen when you're training in a muscle group you have never trained before, it's the same thing for anything you're doing in life. So I love that you shared that because I hope people I hope if you're listening, it's like, what can you just literally look back at your day and go, Oh, I just did that. Like I literally just did that she just set? Well that's a huge thing. A lot of people looking for confidence doesn't come from like, you've been deemed it comes from these little action steps. So I love that.Hilary Billings 24:19Yeah, I think that we forget that. On a very basic level, we are still animals. And so we're constantly dealing with what a natural evolution has given us, which is the anxiety of finding safety and of being able to feel competent, that we can take care of ourselves, especially when we're trying something new. Or we're in a situation that feels threatening for some reason. And that could be it feels threatening to because it's it's new and different or because there's something that's a piece of danger and our brain doesn't know the difference. It's funny, you know training, I'm an equestrian I write 100 jumper and my horse is very intelligent, but that also means she has a lot more anxiety than a lot of the horses because she is running the permutations as to what around her is potentially going to be a threat. And there is a particular corner of the arena that she has decided is this spooky, scary corner. And so we've been spending a lot of time with her up there, just giving her pats like when she walks through the corner and doesn't freak out or try to bolt away, she gets pats and she gets reinforcement, or she gets a cookie. And it seems like if we were to do that to a person, it would seem stupid. But at the same time, it's like you're learning to calm that animalistic side of your brain that says that there is something to be afraid of here. And the more that we can reinforce that we have ourselves in these moments, the more data points we're putting on the board, that we can help ourselves for future situations when we're looking down the line. I mean, the more that I look at how I've been able to build my confidence brick by brick, it mostly has to do with being able to reference these previous moments of my life and being like, Okay, well, this thing feels really scary right now. But I previously tamed lions, so I'm pretty sure I can get over this thing right now. Or this, this moment of my career seems very vulnerable and scary right now. But I previously was rejected from every program that I thought was my future and was able to build something that was really successful and exciting. So clearly, whatever comes next is going to be okay.Lesley Logan 26:18That is, okay, everyone can rewind that. Because they, it just goes back to and that's why being a perfectionist, an overachiever can really hold us back, it can definitely be a superpower. And a lot of ways, especially when you're younger, or you're trying to overcome some things. But if you but if you only live in that zone, you're not giving yourself credit for anything you did, really, because if it wasn't perfect, it wasn't good enough. So you're not even like celebrating. It's that Yeah, but so and so help me it's like, okay, so they helped you. And you did it. Right. So I love I love like...Hilary Billings 26:53You know, we don't do anything alone. Like regardless of even if you're going to the grocery store to buy your groceries, there was a farmer that had to make that food and then it was put on a truck and a driver brought it to the store and someone had to put it on a shelf, and then someone had to check you out. Like, there is nothing that we do in this life that we do in solidarity against anyone else. So I think we need to remove this concept or this allowing that that is something that should be praised, because it's not realistic, and it doesn't exist. So we all need help. And I think that that can be one of the bravest things that you do is to know when to ask for help and how to get it.Lesley Logan 27:30Yeah, no one to ask. And then also, maybe it's like, I mean, there's there's a reason why there's five minute journals, or it's gratitude journals, there's like, there's people saying you should like write three things down. You're just taking a moment. I remember when I was going through my tiny habits training with BJ Fogg, you know, his sister said at the end of the day, write down a story that happened that day, because you're going to use it to help people create habits because story is what helps people understand these things. And you told some great stories help us understand how you got to where you are. But this is so important, y'all. If you don't recognize the things that you did do, you actually cannot in the moments of like, oh my gosh, how am I gonna get through this, you're not gonna have anything to fall back on to go, Oh, I've done this before. Actually, like, I remember I was walking down this. It's not even an alley. It's a street. But like, I think people in America would call it an alley. And it was, it was it was like 830 at night. But you know, I'm in Cambodia. So it's, you know, dark, pitch black, and I'm walking, and I had just walked that street in the daylight. But for whatever reason, it's dark. I'm by myself, and I'm starting to, like, have fear. And you're right, you said it, like the brain doesn't know a new experience from like, a dangerous experience. And I started to like, pick up my pace. And then I heard like, crap, and I almost wanted to run but I'm in sandals. So that's not going to happen. And I was just like, we actually walked up this without any issues two hours ago. And I bet if we just walked calmly, we would get to the other side of the street and there nothing and it was like nothing was happening. I was in zero danger. But our brain can tell us a story and if we don't have something reference back to like, help us stay present. Then we're gonna miss out on all the potential opportunities that there are and then to go back to I just want to highlight because it makes me think of when I was a kid, you'd put up like we we do everything is with somebody is also self like it just is. Do you remember the movie? My cousin Vinnie? I don't know if anyone Okay, so my mom loved this movie. Loved it. Hi, mom. She's watching this on YouTube. So she loves this movie. And she and at the end of this movie, Joe Pesci is like so it was he was like, I just want to deal with my first case by myself and she's like, Oh my gosh, what if you went all of your cases all the time, but at the end you have to look at someone go thank you. And then she goes, What a fucking nightmare. Oh my god, that's so terrible. And it's just so funny because that's what we as professionals overachievers, do we like reject help? We don't even like look up to see what It is around us, I could actually help us get to that moment because we're like, if I don't do it alone that I didn't do it.Hilary Billings 30:06Yeah. And it's like, when did we create that was the rule. And by the way, I knowing that if we can all objectively agree that that rule isn't achievable, that we actually can't get there. Because everything that we have in this life is built upon the backs of others in our community, then we're just setting ourselves up to lose the game. So why don't we make rules that we can actually win off of? Wouldn't that be nice?Lesley Logan 30:32Wouldn't that be nice? When that be nice? Okay, so I want to talk because you have, I mean, you're the cat with nine lives you'd like I don't wanna say reinvented or recreated because you're the, you're taking your amazing self into another situation. So can you tell us because now you're doing something new, that that is very needed in this world. And also, like, it wasn't anything you went to college for, And were trained, like, follow these things. So like, what are you doing now? And how, like, what what are you having to overcome to like, kind of, Be It Till You See it in this moment?Hilary Billings 31:02Yeah, so a few years ago, I was presented the opportunity to have my own monetize Facebook page. At the time, I was making these comedic monologue videos and just having a ton of fun making them and they were starting to pick up some traction. So an acquaintance that I knew was a publisher that was working with Facebook to get these monetized pages. So my partner and I decided to take one on and be like, this would be great. I have a background I wrote for USA Today, I've been a celebrity interviewer I've done all of these videos have put together all this content, I know how to make a really great headline. He's a former billboard charting artist and musician and tech entrepreneur. So we can certainly make amazing content that people are going to want to watch. And we started that that Facebook watch channel and we bombed, it was bad. We couldn't we couldn't make anything work. And it was so frustrating. I want to say for like six to nine months, we were like nose to the grindstone, just hitting our heads against the wall, not understanding why our content wasn't converting. And we were seeing all these creators around us having so much success, and it was so frustrating. And we're like, we're so smart. We're so dedicated. What are we doing wrong? And we hit this point of, we either have to find a new way of doing this or we have to let it go and try something else. So what are we going to do? So we sat down, and we must have watched hundreds if not 1000s of viral videos, and we created a spreadsheet in true perfectionist fashion. As to okay, what's what's happening in this video? What second one was happening a second three? What's the opening image? How many people are in this video? How long is this video? What's the theme of this video? Is there music? Is there captions? Is there subtitles? And as we started just putting in all this data, removing the emotion of you know, we're not good enough, or we're not doing this right, and really starting to take this experimental scientific research approach of what are these videos all have in common? We started to see some themes. So we took that knowledge into our next video, and that next video did 5 million views. And then the video after that to 10 million views. And it's not to say that we kept this incremental pace where everything kept outpacing each other but and not every video that we did from then on out was a banger. But, you know, over the course of the next two years, we did over a billion organic views, I was able to organically grow my Tik Tok from zero to 400,000 followers in 40 days. And we realized that we had created a methodology and the science of how to leverage morality and really leverage the psychology the tension to make great content that people wanted to watch and engage in. And that would allow us to really shoot outside of our our followership, you know, a lot of times on social media, you're reaching one to 6% of the number of people that follow you. And that's what when brands are looking to partner with influencers. That's what they're looking at as those metrics. And we had minimal followers in comparison, like maybe 10,000 to 100,000. And we were still able to get these, you know, five 10 million views, because of how we were constructing the content. And the content itself wasn't something that either one of us was really passionate about. It was a lot of very viral content, so pranks and gifting videos, and DIY and five minute crafts. But as we were looking at, you know, we knew this knowledge was special, we knew that everything that we've learned and how we were able to implement it was really powerful. And where could we find a way to add the value and be of service that we wanted to be? And it became very clear with my background and brand strategy and his background and serving different corporations and brands, that we would help other people, other entrepreneurs that were mission driven messengers to get their messages to the target audiences that they wanted to reach. And it's such a it's such a challenge right now. Right short form video is the golden standard. Everyone is trying and racing so hard to put up content, that a lot of it that there's just massive quantity. 20 million videos are going up a day. And a lot of it sucks. (Lesley: Yeah). And so it's like how do we create quality content that people want to watch? That's intentional. That doesn't make business owners and companies and entrepreneurs feel like they're in this constant hamster wheel spinning cycle of having to make a bunch of content to just to keep up with the Joneses. And that's where we put our focus. So I, it's, I think what I've learned through this process is that everything's an iteration on an iteration. And how do you take the skills that you previously have an add them to this next phase of your life, for the longest time, I really struggled with my career, my title being the thing that drove my worth, and to this day, that is still something that I have to battle consistently. But the more that I find myself being able to say, I'm able to be of service to people, and I'm learning, and I don't know if this is going to be something that we're doing 10 years from now, but I know that this business, and the way that we're helping people right now, and all of the energy that I'm putting into this is going to grow me it's going to grow others, and we're all going to continue to, to have this evolutionary journey and grow on our path. So it's really exciting to see some of the results, we've been able to get people, you know, millions of impressions across social media channels, we had a client that won a shorty Impact Award for some... (Lesley: WHat?!) Yeah, for some of their content. You know, we've had clients 240x their results. And, and being able to do it in a way that while it leverages the psychology of attention, it also really helps people stay true and authentic to their brand, and not feel like they have to dance or follow trends or constantly be researching. You know, it's a, it's a new way of looking at how you make content, which is always hard for people when they're so used to just seeing these particular celebrities or gurus that they follow, doing things that are working for them. And not recognizing that there was a long road to get there. So trying to ease that, that journey for both the brand and for the user. It's been really, really fantastic.Lesley Logan 37:11First of all, I think that it's incredible what you guys were able to do I love I want to highlight like, you guys took it being personal out to like actually observe and like you said, it's like a science experiment or whatever. And it's, it's true, I think, you know, no matter what you're trying to do, you're like, the more you make it personal about you, the harder it is, the more you can go. It's actually it's not about me at all. You know, like, I remember when we Brad made me get on YouTube, I think we're eight years now. And I like I don't think we went through a filming where I didn't cry. Like, I don't think there was a single filming where at some point, I didn't cry, put some cold water on my face and try again. And it wasn't until I realized that those videos were not about me, they were absolutely about the people watching them that we actually started getting traction they've been you know, and the channel is done really well for the niche that it is. It's kind of crazy. You know, and but I love that you guys, you're like, Okay, it's not, we're gonna stop thinking about us, we're actually just gonna, like, look at what is working. And like, see how we can recreate it. And then instead of recreating it, so that could just be about you guys winning, you guys were like, How can I have we actually make this help people who actually want to change the world in different ways? And I still resonate with like, what am I calling myself? What is my title and also, like, have wanting to have that certainty? I think everyone listening like, of course, will have certainty that like, this is gonna be the thing that I do for the rest of my life. And I think the reality is, is that as long as you're a curious person, that thing is going to change all the time. And I don't know, gone are the days that like, you know, my grandfather after like after the base, like professional baseball and military, he was working for Coca Cola for the whole his whole life. Yeah, for some people, that is an option out there. But for a lot of us, especially creatives. And if you're listening this Hello, you are one that is really not the that's not it.Hilary Billings 39:08It's wild to think about that I'm working in an industry that literally did not exist when I was going to college, right? Like TikTok was not a thing. We're now on TikToks advisory board. We have a great partnership with them. These, these weren't even platforms, Instagram was just barely coming out of the womb at this time. So, you know, I think the more that we can stay open to the fact that there were so many technological advances and things that are happening again, outside of our control, that are adding to this human experience that we don't even know really in five to 10 years, what problems people are going to be having that we can solve that the knowledge that we're gathering right now can help people solve. So yes, I think it's so important to be able to stay open to that, to not hold the content so precious and so near and dear to us, which is such a hard thing to do as a perfectionist as somebody that is afraid of, when I used to make these comedic monologue videos, they would take days because even though I was making a three minute video, I would spend so much time looking at the words that I was writing on the page to see what issue someone might take with something that I was saying, like what was going to be the attack on me? Was I prepared to defend this line? That was supposed to just be some sort of comedic monologue funny skit.Lesley Logan 40:26And I'm sure I'm sure even with all of that three day span, you still had someone who was pissed about the word that you say.Hilary Billings 40:31Oh, yeah, that wouldn't even watch the video, right? I did a video. I'm like, why having a girlfriend like having a cat, right? And like, we do our own thing. Don't tell us to wash our hair, you know, just like silly things like that. And of course, people are like, Oh, you're anti feminist. So I do want to like why having a boyfriend is like having a dog. And then of course, it's like, how dare you? Yeah, yeah, it's just, you know, you can't win. And that's the truth.Lesley Logan 40:56You're, well, I mean, like, I, you're not, not everyone's gonna like you. And by the way, you don't like everybody, like you don't. So, so I hold yourself to a standard you won't hold anyone else do. Anyways. Oh, my gosh, we could keep going. Obviously, you're gonna come back. We're gonna have you in person. Maybe we'll have you like, come do some recaps of Brad's ... Yeah, let's do it. Okay, we're gonna take a quick break before we let you go, obviously, to find where people can find you, follow you work with you, and your Be It action items. All right, Hillary, where do you like to hang out? Obviously, TikTok is where you go. But where can people connect with you, if they're like, oh my gosh, this is the girl who can tell me do the thing that I want to do.Hilary Billings 41:35If you're interested in learning more about how you can leverage the psychology of attention for your short form videos, that's Instagram rails, YouTube shorts, Facebook rails, Tik Tok, or beyond or even just finding a better way of getting your message out there, you can find us at attentioneers.com. That's attention e e r s .com. You can book a free call with myself or my co founder. And we'd be happy to see how we can help you move forward and all of your dreams and aspirations of being a mission driven messenger that grows your reach.Lesley Logan 42:04I love it. Okay, before I let you go, you've given us so many great tips. But for the people who skipped at the end, TLDR, executable, intrinsic, targeted steps they can take to Be It Till You See It.Hilary Billings 42:17So I have found, obviously travel to get uncomfortable and find a way to make that comfortable with a mechanism that I use a lot in my 20s As I've been in my 30s. Now, it's much harder to be able to pick up and go and find that time. And so I've had to learn to utilize different tools in order to find the expansion and the growth that I've wanted to, and to feel more deserving in my day to day life. And to really hone in on that competence. I follow a woman named Lacey Phillips, she's fantastic, she runs to be magnetic. And there's three components that she talks about when it comes to manifesting the life that you want. And it all comes down to creating and really feeling deserving. The universe wants to give you what, what you want to have, but you have to actually feel deserving and worthy of receiving it. So in order to get to the levels of that you want to be at, you need to be expanding. So a lot of the times we don't see to believe that something that we want is actually possible. So I might say that I want a million dollar year. But if I don't know anybody, or any other entrepreneur that's come from my situation with my background, that's made a million dollars in a year. Even though that's something that I want, like intrinsically, I don't unconsciously believe that that can happen for me. So going out, and really finding and putting it out to the universe, that whatever it is that you're trying to call in, that you want examples, you want to be able to see to believe that those things are possible. So we want to find expanders, we've got to unblock what standing in our way. Because a lot of the times, it's our own limiting beliefs. And again, we can want to be calling in something like I want a million dollars a year. But if I have this belief that that's going to take me running myself into the ground in order to make that happen, or I have to completely forego every other aspect of my life in order to have that type of success. I'm going to hold myself back. So really understanding what it is that standing in my way and what fears that I have to help keep me safe and secure in my little bubble. What is it that I need to unblock that I need to go in and reprogram for myself and the last piece is taking aligned action what is it that I actually should be doing that's me standing in my work to say yes, this is what I believe this is how much I believe I belong here. And I am going to make decisions not about wanting validation from somebody else or that comment or or you know what I'm afraid someone's going to say about me but knowing that my voice matters and taking the actions that align with that but we need all three components in order to expand unblock and take the aligned action to manifest and call what we want and that will help us to be the worthy person that the universe wants us to be.Lesley Logan 44:57Who I have chills Like, I love that you brought this up because I've been on a, like, manifestation kick for my own self because I'm like, you know, I think I haven't been very specific. And like I've been, I've been very I've been, I've thought it was clear, but I'm like, you know, I probably could have been more specific like the color of the car like the things you know, like all the things you know. So, thank you for bringing this up. I'm going to use these y'all. How are you going to use these tips in your life? Let us know tag Hillary, tag to Be It pod. Hillary, thank you so much. I am so freaking grateful that everyone is conspiring to make sure that we connect and we are friends and now that I am in Vegas for quite some time we are absolutely going to hang out. We're not the wind blows to a destination.Hilary Billings 45:41Oh Mary Poppins umbrellas ready to go.Lesley Logan 45:44No, you guys have no idea how windy Vegas is people think it's just hot and desert and the gusts can be like 70 miles an hour. So at any rate, if you did put an umbrella out there, you might not know where you're gonna land. But Hillary, I'm just so grateful for you. Thank you all for listening. This is so fun. Please share this with a friend, share this episode on whatever social media platform you love. Don't be perfect about it like however you know how to share it is the best way to do it. We love that and until next time, Be It Till You See Tt. Bye That's all I got for this episode of the Be It Till You See It podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review. And follow or subscribe for free wherever you listen to your podcasts. Also, make sure to introduce yourself over at the @be_it_pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others BE IT TILL YOU SEE IT. Have an awesome day!     Be It Till You See It is a production of Bloom Podcast Network.      Brad Crowell 46:07It's written, filmed and recorded by your host, Lesley Logan and me, Brad Crowell.Lesley Logan 46:07It is produced and edited by the epic team at Disenyo.    Brad Crowell 46:07Our theme music is by Ali at APEX Production Music. And our branding by designer and artist, Gianfranco Cioffi.  Lesley Logan 46:07Special thanks to Melissa Solomon for creating our visuals and Ximena Velasquez for our transcriptions.Brad Crowell 46:07Also to Angelina Herico for adding all the content to our website. And finally to Meridith Crowell for keeping us all on point and on time. Transcribed by https://otter.aiSupport this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Hilary Billings, a viral video creator and strategist, shares her expertise on creating viral content, building relationships with followers, and demystifying TikTok. She stresses the importance of starting with creative content, being intentional about the process, leveraging the psychology of attention, and targeting the audience. Hillary emphasizes the need to remove emotional investment and focus on the process of content creation, adapting to the changing environment. To access the full video, show notes and resources from this episode, please visit https://scaleyoursmallbusiness.org/blog/.  If you have any comments or questions about the podcast, please connect with us using one of the options below: Website Link - https://www.jillianflodstrom.com Facebook Link -https://www.facebook.com/jillianflodstrom/ Instagram Link -https://www.instagram.com/jillianflodstrom/

It can feel really daunting to be selling all the time, marketing all the time, launching all the time. And yet you're not getting the results that you want, you're not getting the results you expect. It's not for lack of trying, it's not for the lack of effort, but it's really tempting that when these things don't work, to blame the offer itself or to give up completely. It's tempting, because you think that this didn't work. So the whole thing didn't work, nothing about it worked but that's the problem is with entrepreneurship, right? We don't know what didn't work. It's a science experiment, this game of entrepreneurship and what I wanted to unpack on this feeling of checking all the boxes, but not cashing in and why. There are three things that you can do to help you realign your offer for more success. Re-evaluate your goals, revisit the messaging, and consider the packaging of your offer.   What you'll hear in this episode: [2:30] When and how to re-evaluate your goals and expectations [4:00] Calling out and inviting the right person in, calling out the right pain points with the right messaging [5:45] Recognizing the difference between the beneficiary of your services is vs. the client or buyer [7:00] Analyzing possible issues at the audience level - getting clear on who they are and whether they'd make good clients [8:30] You assume the problem is the pricing? When you can change it and when you shouldn't [10:15] An example of things that may be repellant within your offer [14:00] Summing it all up   * Related episodes: 225. Short-form Content Strategies for Brand Growth with Hilary Billings 229. Optimizing Your Email Marketing Strategy with Jeff Felten 233. I Want to Upgrade My Services - Will My Clients Stay?   * Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/ * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us: https://www.fitnancialsolutions.com/accounting * See how much you can save with an S Corp: https://www.keepwhatyouearn.com/keep-what-you-earn-s-corp-calculator * Find me on IG @shannonkweinstein * Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

On PivotMe today, we talk to the CEO of Attentioneers, Hilary Billings. Hilary has traveled quite a road that eventually led her to start a business that helps others create viral videos online. She has worked with a gamut of high-performing entrepreneurs, billionaires, models, and New York Times best-selling authors. A former Miss Nevada journalist, on-camera host, and tv producer, she has also worked with national traditional media outlets, including USA Today, E! News, and Extra! Entertainment Television. Her insights have been featured in Entrepreneur, Huffington Post, and Thrive Global. Hilary explains why you need to focus on having a goal, appealing and attention-grabbing content, and creating short-form videos to engage with people. In this episode, we discuss how to use TikTok to create valuable content that converts viewers into leads. Listen in to learn how to start making attention-grabbing and emotionally sparking TikToks that also create an information gap. You will also learn how to leverage the algorithm by optimizing and maximizing your watch time so your TikToks can perform on different platforms. Pivotal Questions Asked: [4:33] Can you tell everyone why you were in Fiji? [17:28] How do you self-sabotage? [24:59] What advice would you give a business owner looking to explore and utilize social media? [39:37] Does the content you create for TikTok apply to LinkedIn? [46:44] How do we translate the video views over into business? [57:30] What do you say to the business owners on the fence about this to push them over the fence? In This Episode You Will Learn: [12:30] The importance of remaining open to opportunities to get you where you want to go. [22:54] How to look at your content objectively to create attention-grabbing content for your audience. [25:37] Focus your effort on your goal, attention-grabbing content, and creating short-form videos to engage with people. [33:34] Why you should stop making ads and start making entertaining, attention-capturing, and sharable TikToks. [37:56] How to use TikTok to gauge whether your content will perform on other platforms. [40:02] How to leverage the algorithm on different platforms by optimizing and maximizing your watch time. [44:50] How intentionally crafting for your audience will help you reach your audience and get a return on investment. [47:18] The steps to take to provide value and trust that your audience will take the necessary action. [57:45] The importance of thinking about ways to engage your audience on social media. Quotes: “In order for you to get your message to your target audience, you have to earn the attention; no one is going to stick around to wait anymore.”- Hilary [23:57] “Stop promoting yourself and start engaging and creating content that your audience values and wants to watch.”- Hilary [34:10] “TikTok users are almost 2-3 times more likely to go to a profile after they see a video that they like to learn more about that person or that profile.”- Hilary [47:37] “If you're putting out content that helps people make better decisions, then they're going to trust that you're thinking about them and you're prioritizing their needs.”- Hilary [52:06] Connect with Hilary: https://www.attentioneers.com/ https://hilarybillings.com/ https://www.tiktok.com/@hilarybillings https://www.instagram.com/hilary_billings/ https://www.facebook.com/HilaryBillingsOfficial   Want help with your Goals and Productivity? Interested in learning more about crushing Goals and Procrastination - getting more done in less time? Would you like to connect with April live? We are hosting a live FREE virtual event. You should be there, all the cool kids are and so should you. www.pivot-me.com/event  

Are you looking for an innovative way to promote your business that can reach a wider audience? With the rise of social media, one of the most effective strategies for doing so is creating viral, short-form videos. In today's Catapulting Commissions Podcast, we invited Hilary Billings, viral video strategist and co-founder of Attentioneers, to bring us tips on to create short-form videos that go viral. If you're new to this form of content production and aren't sure how it works or how to get started, tune in and discover exactly how to create viral content videos that will increase your conversion rate! Topics discussed: Why create short-form video content for your business? How to stand out online How to make your short-form video content go viral Connecting and entertaining vs. advertising Should you pay for followers to create viral content? The formula to creating a viral video How to promote your long-form content through short-form content Resources to help you make creative online content Connect with Hilary Hilary Billings is a viral video creator and strategist. She's also the co-founder and CEO of Attentioneers, a creative agency that helps brands and their partners grow revenue and reach through their short-form content strategy. Hilary understands the psychology of capturing and keeping attention online. She uses expertise to demystify short-form videos for her clients and help them build genuine relationships with their followers, all while leveraging the science of virality. Hillary is also a certified personal brand strategist. She's worked with a gamut of high-performing entrepreneurs, including billionaires Victoria's Secret models, and New York Times bestselling authors. She is a former Miss Nevada journalist, on-camera host, and TV producer. And she has worked with national trade traditional media outlets, including USA Today, E-news, and Extra Entertainment. She's also been featured on Huffington Post and Forbes. Website: Attentioneers.com Looking to stay ahead of the curve in sales? The Catapulting Commissions podcast is the perfect resource for sales professionals who want to learn from the best in the business. Every week, International Best-Selling Author and Keynote Speaker Anthony Garcia interview top sales executives and entrepreneurs worldwide. They will teach you the latest strategies and tactics for succeeding in today's sales environment. Whether you are trying to get more out of your sales team or looking to take your career to the next level, this podcast will help you achieve your sales goals.  Subscribe to our Youtube channel: Catapulting Commissions Sales Talk

One of my favorite parts of hosting this Podcast is that I get to introduce you to not only the brightest minds in Real Estate - but OUTSIDE of Real Estate too! Because, as we all know, being a REALTOR® means being a jack of all trades!Which is why I am so excited to introduce my new friend, Hilary Billings.Hilary is the Co-Founder and CEO of Attentioneers; a creative industry that helps brands and their partners drive audience growth through harnessing the power of viral content.And if you've heard me say it once, you've heard me say it a trillion times - Social Media is a FREE Gift to our Industry, and if you aren't utilizing it in your business - it's TIME TO START.Hilary and I are sitting down and diving into the power of Social Media, but really focusing on Short Form Content and how it's completely changed the landscape (and attention spans) of our online worlds.We discuss the psychology of capturing and KEEPING attention online and talk about our shared belief and passion of using Social Media to build genuine connections and deepen relationships.So… What are we waiting for?! Grab a pen and notebook friend - you're not going to want to miss a thing!Watch this Episode Here: https://youtu.be/r_0kdbRrBv8Connect with Hilary Billings:TikTok: @HilarybillingsInstagram: @hilary_billings. https://instagram.com/hilary_billings?igshid=YmMyMTA2M2Y=Attentioneers: www.attentioneers.comConnect with Barb BettsInstagram: @barbbettsFacebook: @barbarambettsYouTube: youtube/barbbettsWebsite: www.barbbetts.comLet's Stay in Touch! https://www.liinks.co/barbbetts

I don't think anyone would argue if I said that short-form video is really the vehicle for attention right now. It's a great way to get seen and heard a lot faster because everyone is consuming this type of content now! We're talking about how to leverage short-form video as a personal brand and as a business to get in front of your ideal customer or client.   Hilary Billings is a popular viral video creator and strategist. She is also the Co-Founder and CEO of Attentioneers, a creative agency that helps brands and their partners drive exponential audience growth through viral content. As evidenced by the fact that she grew from 0-400k followers on TikTok in 40 days, Hilary understands the psychology of capturing and keeping attention online. She uses this expertise to demystify TikTok for her clients and to help them build genuine relationships with their followers – all while going viral.   Visit the Attentioneers website: www.attentioneers.com/ Follow along on TikTok: www.tiktok.com/@hilarybillings?lang=en   Make your puppet dreams come true: www.etsy.com/shop/MyCustomPuppet   * Related episodes: 195. Hosting a Profitable Event with Sarah Brush 198. Selling Pain Points and Not Problems 202. Selling Through Service with Ashley Frank   * Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/ * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us: https://www.fitnancialsolutions.com/accounting * See how much you can save with an S Corp: https://www.keepwhatyouearn.com/keep-what-you-earn-s-corp-calculator * Find me on IG @shannonkweinstein * Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Are you prioritizing short form video content for your business? This week on The Elevate Podcast, I speak with Hilary Billings all about short form video content like Reels, TikToks & YouTube shorts. She is the Co-Founder and CEO of Attentioneers- a creative agency that helps entrepreneurs, personal brands, and companies exponentially grow their audience and revenue through short-form content. To schedule your free strategy call with Hilary and her team, click here. Want to work with a brand strategist and improving your brand? Last year I joined Brand Builders Group and I cannot recommend them enough! To learn more, click here. To join our newest program as a beta tester, click here.

“You're showing up in your content to add value to other people”Special guest Hilary Billings (https://www.linkedin.com/in/hilarybillings/)is a popular viral video creator and strategist who grew from 0-400k followers on TikTok in 40 days. She is also the Co-Founder and CEO of Attentioneers (https://www.attentioneers.com/freecall), where she leads a creative agency to help clients grow revenue and reach through viral short-form videos. As a strategist, she has worked with a gamut of high-performing entrepreneurs, including billionaires, Victoria's Secret models, and New York Times best-selling authors. A former Miss Nevada, journalist, on-camera host, and tv producer, Hilary has also worked with national traditional media outlets including USA Today, E! News, and Extra! Entertainment Television. A sought-after business speaker, she's shared the stage with William Shatner and Bon Jovi. Her insights have been featured in Entrepreneur, Huffington Post, and Thrive Global.The downside of becoming popular on social media is attracting trolls in the comment section. On this episode, Hilary shares the best way to deal with and disarm haters, plus the surprising opportunities they brand. If you're afraid to put yourself out there, tune in to hear how to decide what's right for your company - being the face of the brand or working with a professional on-camera host. Learn how to stay ground in creating connection and relatability with viewers so you can earn their attention and engagement. Discover how to protect yourself from negativity and make content that converts. Get tips on moderating a live audience while maintaining authenticity and spontaneity. Hear Hilary's advice on crafting responses to comments that better support your brand. Find out how to leverage the algorithm by creating creative videos that people can't stop watching. Uncover the secret to getting people into a live stream and keep them there, while teaching them how to talk to you in the comments. Gain an understanding of Hilary's curiosity approach that builds an audience's trust in the long run.This episode is brought to you by CreatorsLegal.com.Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter. Join the Live eCommerce private community: https://community.estreamly.com/home.

Do you want to create algorithm-proof videos that maximize your view count? Tune in to this episode to discover the science behind viral content creation with video creator Hilary Billings to give your content the most viral potential.IN THIS EPISODE YOU WILL LEARN:Hilary's self-confidence-building journey and how she started making video contentInterview etiquette you should know aboutWays to set up short-form content videos for the most success3 Vs of viralityPractical tips to help you create viral video contentRESOURCES/LINKS MENTIONED:Burn Foundation of America: https://www.burnfoundation.net/Camp Beyond The Scars: https://burninstitute.org/camp-beyond-the-scars/How Girlfriends Are Like Cats

In episode 5 of the Creating Superfans podcast, I interviewed the brilliant Hilary Billings, Co-founder and CEO of Attentioneers Agency. A self-proclaimed “engineer of attention,” Hilary is a viral video expert that helps brands drive exponential growth on TikTok. She has earned over a BILLION organic views on her social platforms and sheds some light on the science behind a viral video and how YOU can replicate it. Hilary explains why brands must capture the power of short-form content in order to create superfan customers and future proof your business long-term. If you're on the fence about joining TikTok or you're unsure about how to get started, you won't want to miss this episode. Hilary will reframe the way you approach your social media strategy.Show Notes4:44 - The average user on social media spends HOW many minutes scrolling per day?6:30 - What Hilary would say to someone who haphazardly dabbles into social media7:00 - Does Hilary believe you need to be on all the platforms?9:40 - What's the “new account advantage?” and how does it benefit new creator accounts?11:12 - The first step in Hilary's process for designing an intentional social media strategy with her clients12:07 - What Hilary says to clients who say they don't want to dance on social media13:15 - The second step in Hilary's process for designing an intentional social media strategy with her clients13:33 - How you can get a copy of Hilary's Viral Video Story Map14:02 - A common mistake most creators are making when it comes to their social media18:00 - Why ‘going viral' is intentional, not accidental, and how you can replicate that success19:49 - How does HIllary convince people that now is the time to get started on TikTok20:34- How this brand improved it's year-over-year market sales by 78% through user-generated content21:47- How AARP went viral on TikTok and engaged with a younger audience23:45 - How short-form content is providing new opportunities for brands to connect with their customers 26:27 - Hilary explains why TikTok is that important27:57 - Why disengaging on social media will affect you long-term30:05 - What is the “pattern interrupt” phenomenon?31:40 - How many seconds do you have to make an impression with your content to stop the scroll?Learn more about Hilary's company, the Attentioneers Agency.

If you want your content to grow your personal brand, you need a plan! In this episode, Nikki chats with content and personal brand strategist Hilary Billings about how to strategically create content that grabs your dream client's attention. If you feel like your effort doesn't match your bank account, or if you've fallen off of the content wagon - this episode is for you! Click here to learn more about Hilary. And if you haven't already - grab your copy of the Market Your Genius Book to help you get more dream clients and retain them. Head to nikkinash.co/book to order from your favorite retailer. Already have the book? Make sure you snag the free companion course at marketyourgeniusbook.com

Why do some videos go viral and some don't? You could be constantly creating content thinking that going viral is something unpredictable, that it could happen to any video you make at any time. The thing is, not all viral videos actually went viral by accident. If you're wondering what you can do to optimize your content so it'll have more chances to go viral and reach your potential audience, think of these 2 things: Intentionality and strategy.Your content has to be intentional. You have to avoid haphazard posting and hoping something sticks. You have to be strategic with creating content that your audience is more likely to engage with, and it also helps to know what time they're usually active on social media.These are a few of the many things that Hilary Billings has learned over the years of creating viral content that helped her gain over a billion views in the past year alone, 20M likes, 850k followers on Tiktok and that helped businesses she has worked with build their audience as well. She founded Attentioneers, a creative agency that helps brands and their partners drive exponential audience growth through viral content. Her team has created proven content strategies that catch people's attention and increase engagement tenfold. The results? Their clients get 20 times more video views, 248 times more likes, and 13 times more comments. IN THIS LIMITLESS PODCAST EPISODE YOU WILL LEARN1. How viral videos work, and how important “watch time” is on every video you create2. How intentionality can lead to virality if the correct execution and strategies are in place3. How to craft your videos to match the social media platform you're posting them to4. How TikTok has proven to be more effective than other platforms in terms of engagement and sales conversionsJoin the Frankly Co. Community: https://franklyco.comAttentioneers website: https://www.attentioneers.comHilary's personal website: https://hilarybillings.com/Connect with Hilary on LinkedIn: https://www.linkedin.com/in/hilarybillingsFollow Hilary on Instagram: https://www.instagram.com/hilary_billings/?hl=en

Today's incredible guest is successful viral video creator, Hilary Billings. With over a billion organic views this past year alone, Hilary Billings is a popular viral video creator and strategist. She is also the Co-Founder and CEO of Attentioneers, where she leads a creative agency that helps brands and their partners drive exponential audience growth through viral content. She grew from 0-400k followers on TikTok in 40 days, so she certainly knows what she's talking about.   In this episode, we dive into some exciting topics like - Human Design - Leveraging social media as a way to get the things you want out of your career - Viral video creation - and much more!   Connect with Hilary online!! You can download her viral video map here Follow her on social media everywhere at @hilarybillings. I can't wait for you to hear Hilary's wisdom! Thanks for tuning in.

In today's show, we recap our brilliant episode with Hilary Billings and Marshall Seese, talking about how the team got Hilary's TikTok account to the 400k followers mark in 40 days! What Hilary and Marshall's story taught us was that no longer is it enough to merely be talented as an entertainer. A major market indicator of your success comes from the audience you build on social media. We also learned the value of structuring content around what is trending and that the Discover tab on TikTok is a great place to find popular hashtags. Finally, Marshall and Hilary showed us that as a creator, you should gauge your performance on the systems for content creation you have set up, and not on the performance of individual pieces of content themselves! 

Hilary Billings and Marshall Seese Jr. are viral video creators who have amassed a total of 800 million views between them. Recently, Hilary went from zero to 400,000 followers on TikTok in just 40 days! She now has an audience of more than 870,000 and has collected over 19 million likes. In today's episode, she talks about her meteoric rise and how a glitch on Facebook led her to open an account on TikTok in the first place. Her and Marshall also share some great tips and tricks for content creators that are new to TikTok and debunk some misconceptions regarding intellectual property. We also discuss the benefits of repurposing content across platforms, the importance of utilizing the tools at your disposal, and why it's crucial to take an experimental approach, plus a whole lot more. Hilary and Marshall have so much insight and practical advice to share, so make sure not to miss this episode! 

  Click here for a machine-generated transcript.   At 30 years old, social worker Jeri Ward was incredibly busy. Perhaps too busy. Having a stroke was the not even on her radar. But then again, is it ever? Multiple hospital visits and a failed thrombectomy later, she found herself completely paralyzed and unable to speak for months in a hospital bed. Scared, bored, and frustrated she would go on to recover, win the title of Mrs. Ohio International, and partner with the American Heart Association to raise awareness of stroke in the general population. Jeri spoke to me for over an hour in the days leading up to the Mrs. International. About Jeri Ward Jeri Ward lives and works in Ohio. She built a busy career as a social worker, Autism specialist, and volunteer. Jeri was always on the go, with one project after another. In the midst of that hectic schedule she nourished her passion of pageant life and lived it for decades. In 2018, Jeri was crowned Mrs. Ohio America. Later that year, Jeri barely survived a massive ischemic stroke. She was locked inside her own body in an ICU bed for months. Gradually, she recovered her speech and movement. And she rededicated herself to the cause of stroke awareness and advocacy. In 2021, Jeri returned to pageant life, winning the title of Mrs. Ohio International with a new platform of raising stroke awareness and advocating for survivors both at home and around the world. She started the Lemonade Project to help folks learn and practice appropriate self-care. Jeri currently works at the American Heart Association as a Development Director. Mrs. International Pageant A  lot of folks have preconceived notions about pageant winners, and often those notions are not true. Jeri is the fourth pageant winner I've had the pleasure meeting. Marsha Scmid was a guest on the show a couple years back after winning the title of Ms. Wheelchair USA. It was a stroke caused by a chiropractor that her eligible for that pageant. Ina previous job, I had the pleasure of working with Hilary Billings, a former Miss Nevada. I interviewed Hilary for my other podcast, 2-Minute Talk Tips. You can hear that conversation here. And I went to college with a woman who would go on to become Miss Montana. They have all been some of the smartest, hardest working people I know. Really incredible individuals. The Mrs. International pageant, as Jeri describes it, puts a premium on contestants' platforms, a I don't mean their shoes. This was a great match for Jeri who has turned her stroke into a cause -- to take every opportunity she can to help with stroke education and advocate for survivors. Jeri did an amazing job at the finals, coming in in third place. She chronicled her journey on Instagram Ohio Legislation Jeri channeled her career experience, her stroke advocacy work, and the drive she uses in pageant life to help the Ohio State legislature pass SB21, which updates protocols for EMS. The short version is that this law will require ambulances to take stroke patients to an appropriate hospital, rather than the closest hospital. As we know, time lost is brain lost, and moving folks from hospital to hospital costs time, money, and long-term disability This legislation will help change that in Ohio. Hack of the week Explain things to people simply. Jeri talks about the headphones she wears due to her sensory processing challenges. She'll mention briefly why she wears them in meetings at work. Disclosing and talking about disabilities is a challenging subject. Outside of our doctors, no one is entitled to know our medical history. Even then, there are limits. There are lots of very good reasons for minimizing disclosure given how wide-spread ableism is in this world. At the same time, there's something to be said for acknowledging the elephant in the room. The elephant is metaphor in this case. Imagine you are having a conversation with a few people at somebody's home. You are not circus or zoo folks. Then an elephant walks into the room and just sits there. And no one says anything. How can anyone focus on the main thrust of the conversation? A fraking elephant just walked into the room! In order for conversation to continue, someone needs to say something about the elephant. Pretending it's not there isn't going to work. Once the owner/roommate of the elephant says, "Oh, that's just Bob. He's cool. So, anyway…" You may still have a lot of questions about Bob, but you can put those aside from now and get back to a productive conversation. When folks mention "the elephant in the room," they are talking about something that is big, unexpected, and that folks might want to ignore, but can't. Acknowledging the elephant lets us get back on track. Sometimes, all we need to do is acknowledge our elephants. When Jeri puts in her earphones in a business meeting, is that an elephant worth acknowledging? Often, yes. Should it be? Probably not. But someone who isn't familiar with sensory processing challenges may be speaking, see someone put on headphones and assume they are being blatantly rude and ignoring them in an aggressive manner. By telling people what you need, such as when Jeri mentions why she uses them without going into detail, it lets the meeting get back on track without someone taking offense. On another note, this is why it's important, if you're comfortable doing so, to share your story. To normalize disability and the tools we use to make our world more accessible. Canes and headphones and rollators and splints and service dogs may be elephants today, but they don't have to be in the future. Links Where do we go from here? Follow Jeri on Instagram at  MrsOhioIntl2021 Share this episode with someone you know by giving them the link http://Strokecast.com/Jeri Subscribe to the free, monthly Strokecast newsletter at http://Strokecast.com/News Don't get best…get better

She shares her journey from inadequacy to confidence and invites us as women to build each other up and let comparison go. Meet former Miss Nevada, celebrity interviewer, red carpet host and recovering perfectionist - Hilary Billings. She's the host of the Red Carpet Confidence Podcast. She shares her journey from inadequacy to confidence. Hint: “Fake it till you make it” isn't the answer. She's shared the stage with the likes of William Shatner and Bon Jovi...and the list goes on and on. She's been a featured contributor for USA Today, Elle, Huffington Post, Extra, and Entertainment Television. Her story is more than glitz and glam. She is also a burn survivor and a graduate school reject...and that's where her mission and passion come from. It is nearly impossible to not feel inadequate in a world where accomplishment badges are everywhere. Hilary calls them, ‘Comparison Monsters', and they cripple our confidence. Align your actions and your words bit by bit, until you feel what you seek to feel. Facebook: The Hilary Billings Show IG: @Hilary_Billings www.hilarybillings.com Hilary Billings is a content creator, speaker, and personal brand strategist. For over a decade she's brought her personality to on-camera hosting, celebrity interviewing and producing. She's worked with outlets including USA Today, E! News, and Norwegian Cruise Line, and been featured on Extra! Entertainment Television. A burn survivor turned Miss Nevada, Hilary is passionate about helping women overcome feelings of inadequacy, handle their online haters, and develop authentic confidence. Her light-hearted content combined with her unique way of handling negative comments has garnered her over 650K Tik Tok followers in under four months. Her content has been viewed more than 300 million times across platforms. A sought-after speaker, Hilary speaks to the importance of handling 'haters' with compassion. She's shared the stage with icons including William Shatner and Bon Jovi. As a coach and strategist, she's worked with the gamut of professionals to help them build their confidence and their brands and has counseled New York Times best-selling authors, Victoria's Secret models, and billionaires. Learn more about Karin at www.educationalimpactacademy.com      

Hilary Billings is an on-camera host, celebrity interviewer, online influencer, and host of the podcast Red Carpet Confidence. As a former Miss Nevada, producer for E! News, and travel host for Norwegian Cruise Line, Hilary has been a featured contributor for USA Today, Thrive Global, and Huffington Post as well as being featured on Extra! Entertainment TV. As a burn survivor with humorous monologue viral videos and an online audience of millions, Hilary is focused on everything but the superficial. She is a sought-after speaker and coach that helps people overcome inadequacy through finding, interpreting, and affirming their self-worth. For More Content on Going From Stuck to Unstoppable, we invite you to stay connected. Follow Us On... FaceBook Twitter Youtube Instagram LinkedIn  Journey Principles   Stephen Scoggins

Did you know that sometimes you don't even have to have the skills to do the job? That you can do it anyway if you have the belief in yourself? You have the capability to build an internal belief system to get through anything. In this episode of the Soulcation podcast, we have Hilary Billings, a confidence coach, speaker, and influencer. She is a former Miss Nevada and producer for E-news. Hilary, who is also a burn survivor, teaches people how to eliminate their feelings of inadequacy and embrace confidence. Listen in to learn how you can take back your control by moving away from external validation and affirm your self-worth. What You Will Learn:[3:45] Hilary describes herself as a storyteller and an overcomer who now helps others overcome adversity through play. [5:33] She tells the story of how she suffered from burns and how she learned to overcome the shame of having scars.[11:18] How she participated in the Miss Nevada pageant by presenting her strengths and using her weaknesses as a benefit. [18:14] Defining confidence as the belief that you can rely upon someone or something and inadequacy as the belief that you're deficient.[22:05] How to stop creating negative stories in your head and move to a place of neutrality that will give you freedom.[29:35] Hilary explains how she learned to rely on herself through travel as a pattern interrupt. [32:30] The importance of finding play and systems that you enjoy to take you where you want to go in your life.[36:42] How Hilary created a TikTok platform that allows her room for play and removes her limiting belief about hustling. [43:47] The power of a quietly confident woman who trusts herself and believes in what's to come. [45:20] Hilary describes a life she doesn't need a vacation from as one of curiosity, exploration, and meeting different types of people. Relevant Links:Get Hilary's Free Workbook: https://hilarybillings.com/free-workbookInstagram: https://www.instagram.com/hilary_billings/Free Soulcation Daily Planning Page: https://www.melodymiles.com/daily-planning-pageFollow Mel Miles on Instagram: https://www.instagram.com/soulcationmel/Purchase the Soulcation Planner: https://www.melodymiles.com/soulcation-planner   

Does self-doubt creep into your psyche? Is there a little voice in your head that makes you question yourself or makes you feel less than adequate? Now that we're in midlife it's time to let go of all the self-doubt and build unshakeable confidence. In today's episode I speak with Former Miss Nevada and E! News Reporter Hilary Billings about building "Red Carpet Confidence." She went from a horrible accident that left her severely burned to winning the Miss. Nevada beauty pageant. Her experience taught her how beauty is not just on the outside and how she overcame her own insecurities.  Here's a few takeaways from our conversation:  How Hilary found her courage as she overcame being severely burned and entered a beauty pageant.  How we can love ourselves and accept ourselves. How to build authentic, sustainable confidence and feeling glam life even if we're not living it. What she learned while working the Red Carpet for E! news.  Why she now teaches "Red Carpet Confidence." Hilary explains "Toxic Positivity" and how it effects our daily lives. How we can overcome inadequacy.

I'm excited to have Hilary Billings on today's show! She is going to teach you how to tap into your own spring of self confidence when times get tough. A burn-victim turned Miss Nevada, the celebrity interviewer and host of the Red Carpet Confident Podcast, Hilary Billings has lived an extraordinary life. You can tell by her willingness to challenge herself, to fail, to overcome, and to build herself back up, brick by confident brick. Whether it was her experiences as a producer for E! News, or travel host for Norwegian Cruise Line, training Lions or dancing with Mark Cuban…her exploits have turned her into a “Curator Of Confidence & Inadequacy Assassin. In fact, she says herself that there is not much she won't try ESPECIALLY IF YOU DOUBLE DARE HER. And she's on a mission. Her goal is to help you achieve those ‘red carpet confident' feelings and moments regardless of your life circumstances...through conversation, authenticity, and action. Tune in and listen to Hilary's advice today. It's easy to feel like a million bucks under the perfect circumstances, with the right resources, tools, or team behind you. But your actions when times are tough truly define you as a person. She'll help you dissociate from those negative emotions and create a confidence that will help you build your empowering future. Want more of Hilary? You can find her here: http://hilarybillings.com/

It is nearly impossible to not feel inadequate in a world where accomplishment badges are everywhere. Comparison Monsters, as this week's guest calls them, can cripple our confidence. But what if you could change all of that by simply getting "back to neutral?" This week, Erin Hatzikostas talks with Hilary Billings, former Miss Nevada, an on-camera host, celebrity interviewer, event MC, digital influencer, and motivational comedian to talk about everything from overcoming rejection to overcoming third-degree burns.  Hilary talks about her early life, coming from a "Production Family", which led her wanted to stay as far away from the entertainment industry as she could (you'll see how well that worked out.) After getting rejection letters from 14 different graduate schools, she went to Nicaragua to rest and recover. She unexpectedly started writing travel blogs before meeting a great community of people and deciding to continue working as a travel blogger/writer.  Then, just a few weeks after returning home, she was tragically hit in the chest by a malfunctioning firework. While recovering she realized she needed to do something that would make her wildly uncomfortable. She landed on entering the Miss Nevada pageant, because being judged in a swimsuit with burn scars felt like the epitome of getting uncomfortable.  Erin asks to discuss not only why she decided to go traveling, but how and why she started writing about her travels. Hilary tells the story of a young woman she met who inspired her to think a different way about her options in life, and who's death were a catalyst for Hilary's next steps in life. The discussion continues with Hilary explaining how she went from a travel writer to becoming Miss Nevada. She mentions how shocked she was when she realized how many of the contestants were not "the stereotypical pageant girl" but were in fact people with unique and sincere reasons to be there and use it as a platform for their message of positive change.  Erin asks about Hilary's move into E! News (it helps being named best blogger of the year and then being contacted by the editor of USA Today) which leads into a conversation on work ethic and what she learned as a journalist.  Ending on the big topic of confidence, Hilary discusses feelings of inadequacy and insecurity. How do you gain the confidence to take steps forward in life and in your career? She advocates for not jumping from one extreme to another and/or the "fake it till you make it" mentality. The likelihood is you will fall short. So instead of moving in extremes, move towards the neutral and slowly build your confidence.  You can get her free workbook - "Four Steps To Quick Confidence" and so much more @ hilarybillings.com If you like jammin' with us on the podcast, b sure to join us for more fun and inspiration! Here are some options... Check out the b BRILLIANT career coaching program @   b Cause Podcast Facebook group @   We even sare more crazy stuff here (you probably thought that was impossible). Take our simple, fun and insightful "What Kind of Dog Are You At Work?" by going to   We have so much fun stuff going on...we wouldn't want you to miss out - join the authenticity movement and our community by adding your email just about anywhere @   Check out our blog for more of our no-BS career advice @   We have fun and inspiring t-shirts @ DISCLAIMER: This episode is not explicit, though contains mild swearing that may be unsustainable for younger audiences.  Tweetable Comments: "You bleed authenticity." "I love this idea of you as an authenticity bloodhound." "It's been this b-line of trying and getting involved in new things, and continuing down this path of embracing and overcoming diversity." "Take that experience and proactively apply it to the next problem you run in to. If you're able to look back and apply that knowledge - that's the win." "I'd never been in a pageant before. I was borrowing clothes and had my dress sponsored. I couldn't afford any of it." "My first ever interview was with Ryan Seacrest - so you know, no pressure." "The first rejection, you take it a lot harder. But then comes ages and time and seasons. The faster you fail, the more resilient you become." "If I got the thing I thought I wanted, I would not be here. " "Everyone we grew up looking at was airbrushed, but we didn't know it. Yet even now we do know, and we are aware, we still compare ourselves to it." "IF you're in that place of feeling inadequate, and you try to pretend confidence, it will pull you down further." "Try to find confidence in an authentic way." "The definition of confidence is having the belief that you can rely on someone or something." "For me, a big part of finding confidence and overcoming inadequacy is finding comedy in everyday life." "It's been a lesson in dealing with some of the lower consciousness of the world."

It is nearly impossible to not feel inadequate in a world where accomplishment badges are everywhere. Comparison Monsters, as this week's guest calls them, can cripple our confidence. But what if you could change all of that by simply getting "back to neutral?" This week, Erin Hatzikostas talks with Hilary Billings, former Miss Nevada, an on-camera host, celebrity interviewer, event MC, digital influencer, and motivational comedian to talk about everything from overcoming rejection to overcoming third-degree burns.  Hilary talks about her early life, coming from a "Production Family", which led her wanted to stay as far away from the entertainment industry as she could (you'll see how well that worked out.) After getting rejection letters from 14 different graduate schools, she went to Nicaragua to rest and recover. She unexpectedly started writing travel blogs before meeting a great community of people and deciding to continue working as a travel blogger/writer.  Then, just a few weeks after returning home, she was tragically hit in the chest by a malfunctioning firework. While recovering she realized she needed to do something that would make her wildly uncomfortable. She landed on entering the Miss Nevada pageant, because being judged in a swimsuit with burn scars felt like the epitome of getting uncomfortable.  Erin asks to discuss not only why she decided to go traveling, but how and why she started writing about her travels. Hilary tells the story of a young woman she met who inspired her to think a different way about her options in life, and who's death were a catalyst for Hilary's next steps in life. The discussion continues with Hilary explaining how she went from a travel writer to becoming Miss Nevada. She mentions how shocked she was when she realized how many of the contestants were not "the stereotypical pageant girl" but were in fact people with unique and sincere reasons to be there and use it as a platform for their message of positive change.  Erin asks about Hilary's move into E! News (it helps being named best blogger of the year and then being contacted by the editor of USA Today) which leads into a conversation on work ethic and what she learned as a journalist.  Ending on the big topic of confidence, Hilary discusses feelings of inadequacy and insecurity. How do you gain the confidence to take steps forward in life and in your career? She advocates for not jumping from one extreme to another and/or the "fake it till you make it" mentality. The likelihood is you will fall short. So instead of moving in extremes, move towards the neutral and slowly build your confidence.  You can get her free workbook - "Four Steps To Quick Confidence" and so much more @ hilarybillings.com If you like jammin' with us on the podcast, b sure to join us for more fun and inspiration! Here are some options... Check out the b BRILLIANT career coaching program @   b Cause Podcast Facebook group @   We even sare more crazy stuff here (you probably thought that was impossible). Take our simple, fun and insightful "What Kind of Dog Are You At Work?" by going to   We have so much fun stuff going on...we wouldn't want you to miss out - join the authenticity movement and our community by adding your email just about anywhere @   Check out our blog for more of our no-BS career advice @   We have fun and inspiring t-shirts @ DISCLAIMER: This episode is not explicit, though contains mild swearing that may be unsustainable for younger audiences.  Tweetable Comments: "You bleed authenticity." "I love this idea of you as an authenticity bloodhound." "It's been this b-line of trying and getting involved in new things, and continuing down this path of embracing and overcoming diversity." "Take that experience and proactively apply it to the next problem you run in to. If you're able to look back and apply that knowledge - that's the win." "I'd never been in a pageant before. I was borrowing clothes and had my dress sponsored. I couldn't afford any of it." "My first ever interview was with Ryan Seacrest - so you know, no pressure." "The first rejection, you take it a lot harder. But then comes ages and time and seasons. The faster you fail, the more resilient you become." "If I got the thing I thought I wanted, I would not be here. " "Everyone we grew up looking at was airbrushed, but we didn't know it. Yet even now we do know, and we are aware, we still compare ourselves to it." "IF you're in that place of feeling inadequate, and you try to pretend confidence, it will pull you down further." "Try to find confidence in an authentic way." "The definition of confidence is having the belief that you can rely on someone or something." "For me, a big part of finding confidence and overcoming inadequacy is finding comedy in everyday life." "It's been a lesson in dealing with some of the lower consciousness of the world."

Hilary Billings: An on-camera red carpet host, celebrity interviewer, and former Miss Nevada. She's the host of the Red Carpet Confidence Podcast and She's been a featured contributor for USA...

Burn survivor Hilary Billings, owner of Red Carpet Confidence, shares that the best way to get to the other side of a life-shattering experience is to do the opposite of “fake it till you make it.” Align your actions and your words, bit by bit, until you feel what you seek to feel. Go for the closest thing that's true for you. Hilary learned these lessons in the wake of sustaining major burns in a fireworks accident. Find Hilary at hilarybillings.com, and on Instagram @hilary_billings. Also, search for the Hilary Billings Show on Facebook.

1. Find Common Goals 2. You are Capable of More Than You Think 3. Magnify Your Uniqueness

After having been hit in the chest by a firework, Hilary had some decisions to make. She could continue to wallow in her self pity or she could decide to overcome this fear of being seen with her burn scars. Time after time, Hilary has shown how uncomfortable situations allow you to learn more about yourself than you ever thought you could. They allow you to grow into someone you never saw coming. Hilary and I talked about how we all should be striving to be authentic and to be 100% ourselves; while also trying to upgrade that person everyday and to "magnify our own uniqueness." I hope you all enjoy all the stories Hilary shares from not being accepted to any graduate school programs, to living in Fiji for a month, to getting hit by a faulty firework, etc. She is amazing!

My guest today is Hilary Billings. She is like the epitome of what I look for in a podcast guest because she does it all. Just when you think you know all about her, she pulls something else out of her hat. She does on camera hosting, red carpets, and behind the scenes interviews. She's a contributing writer for a handful of really big publications. She is former Miss Nevada, she used to be a full time nomadic traveler blogging about her experience along the way, and she has visited tons of really amazing and exotic places. Her stories were so captivating and she had me on the edge of my seat the whole time. Hilary is very active on all over social media channels, so make sure to follow her on Instagram, and Twitter as @Hilary_Billings, and on Facebook, @HilaryBillingsOfficial Listen on itunes Listen on Google Play Listen on Soundcloud If you would like to support the podcast, please rate 5 stars and review on iTunes. Music by Calvin Kraakevik