Podcasts about chatspot

If you're in SF: Join us for the Claude Plays Pokemon hackathon this Sunday!If you're not: Fill out the 2025 State of AI Eng survey for $250 in Amazon cards!We are SO excited to share our conversation with Dharmesh Shah, co-founder of HubSpot and creator of Agent.ai.A particularly compelling concept we discussed is the idea of "hybrid teams" - the next evolution in workplace organization where human workers collaborate with AI agents as team members. Just as we previously saw hybrid teams emerge in terms of full-time vs. contract workers, or in-office vs. remote workers, Dharmesh predicts that the next frontier will be teams composed of both human and AI members. This raises interesting questions about team dynamics, trust, and how to effectively delegate tasks between human and AI team members.The discussion of business models in AI reveals an important distinction between Work as a Service (WaaS) and Results as a Service (RaaS), something Dharmesh has written extensively about. While RaaS has gained popularity, particularly in customer support applications where outcomes are easily measurable, Dharmesh argues that this model may be over-indexed. Not all AI applications have clearly definable outcomes or consistent economic value per transaction, making WaaS more appropriate in many cases. This insight is particularly relevant for businesses considering how to monetize AI capabilities.The technical challenges of implementing effective agent systems are also explored, particularly around memory and authentication. Shah emphasizes the importance of cross-agent memory sharing and the need for more granular control over data access. He envisions a future where users can selectively share parts of their data with different agents, similar to how OAuth works but with much finer control. This points to significant opportunities in developing infrastructure for secure and efficient agent-to-agent communication and data sharing.Other highlights from our conversation* The Evolution of AI-Powered Agents – Exploring how AI agents have evolved from simple chatbots to sophisticated multi-agent systems, and the role of MCPs in enabling that.* Hybrid Digital Teams and the Future of Work – How AI agents are becoming teammates rather than just tools, and what this means for business operations and knowledge work.* Memory in AI Agents – The importance of persistent memory in AI systems and how shared memory across agents could enhance collaboration and efficiency.* Business Models for AI Agents – Exploring the shift from software as a service (SaaS) to work as a service (WaaS) and results as a service (RaaS), and what this means for monetization.* The Role of Standards Like MCP – Why MCP has been widely adopted and how it enables agent collaboration, tool use, and discovery.* The Future of AI Code Generation and Software Engineering – How AI-assisted coding is changing the role of software engineers and what skills will matter most in the future.* Domain Investing and Efficient Markets – Dharmesh's approach to domain investing and how inefficiencies in digital asset markets create business opportunities.* The Philosophy of Saying No – Lessons from "Sorry, You Must Pass" and how prioritization leads to greater productivity and focus.Timestamps* 00:00 Introduction and Guest Welcome* 02:29 Dharmesh Shah's Journey into AI* 05:22 Defining AI Agents* 06:45 The Evolution and Future of AI Agents* 13:53 Graph Theory and Knowledge Representation* 20:02 Engineering Practices and Overengineering* 25:57 The Role of Junior Engineers in the AI Era* 28:20 Multi-Agent Systems and MCP Standards* 35:55 LinkedIn's Legal Battles and Data Scraping* 37:32 The Future of AI and Hybrid Teams* 39:19 Building Agent AI: A Professional Network for Agents* 40:43 Challenges and Innovations in Agent AI* 45:02 The Evolution of UI in AI Systems* 01:00:25 Business Models: Work as a Service vs. Results as a Service* 01:09:17 The Future Value of Engineers* 01:09:51 Exploring the Role of Agents* 01:10:28 The Importance of Memory in AI* 01:11:02 Challenges and Opportunities in AI Memory* 01:12:41 Selective Memory and Privacy Concerns* 01:13:27 The Evolution of AI Tools and Platforms* 01:18:23 Domain Names and AI Projects* 01:32:08 Balancing Work and Personal Life* 01:35:52 Final Thoughts and ReflectionsTranscriptAlessio [00:00:04]: Hey everyone, welcome back to the Latent Space podcast. This is Alessio, partner and CTO at Decibel Partners, and I'm joined by my co-host Swyx, founder of Small AI.swyx [00:00:12]: Hello, and today we're super excited to have Dharmesh Shah to join us. I guess your relevant title here is founder of Agent AI.Dharmesh [00:00:20]: Yeah, that's true for this. Yeah, creator of Agent.ai and co-founder of HubSpot.swyx [00:00:25]: Co-founder of HubSpot, which I followed for many years, I think 18 years now, gonna be 19 soon. And you caught, you know, people can catch up on your HubSpot story elsewhere. I should also thank Sean Puri, who I've chatted with back and forth, who's been, I guess, getting me in touch with your people. But also, I think like, just giving us a lot of context, because obviously, My First Million joined you guys, and they've been chatting with you guys a lot. So for the business side, we can talk about that, but I kind of wanted to engage your CTO, agent, engineer side of things. So how did you get agent religion?Dharmesh [00:01:00]: Let's see. So I've been working, I'll take like a half step back, a decade or so ago, even though actually more than that. So even before HubSpot, the company I was contemplating that I had named for was called Ingenisoft. And the idea behind Ingenisoft was a natural language interface to business software. Now realize this is 20 years ago, so that was a hard thing to do. But the actual use case that I had in mind was, you know, we had data sitting in business systems like a CRM or something like that. And my kind of what I thought clever at the time. Oh, what if we used email as the kind of interface to get to business software? And the motivation for using email is that it automatically works when you're offline. So imagine I'm getting on a plane or I'm on a plane. There was no internet on planes back then. It's like, oh, I'm going through business cards from an event I went to. I can just type things into an email just to have them all in the backlog. When it reconnects, it sends those emails to a processor that basically kind of parses effectively the commands and updates the software, sends you the file, whatever it is. And there was a handful of commands. I was a little bit ahead of the times in terms of what was actually possible. And I reattempted this natural language thing with a product called ChatSpot that I did back 20...swyx [00:02:12]: Yeah, this is your first post-ChatGPT project.Dharmesh [00:02:14]: I saw it come out. Yeah. And so I've always been kind of fascinated by this natural language interface to software. Because, you know, as software developers, myself included, we've always said, oh, we build intuitive, easy-to-use applications. And it's not intuitive at all, right? Because what we're doing is... We're taking the mental model that's in our head of what we're trying to accomplish with said piece of software and translating that into a series of touches and swipes and clicks and things like that. And there's nothing natural or intuitive about it. And so natural language interfaces, for the first time, you know, whatever the thought is you have in your head and expressed in whatever language that you normally use to talk to yourself in your head, you can just sort of emit that and have software do something. And I thought that was kind of a breakthrough, which it has been. And it's gone. So that's where I first started getting into the journey. I started because now it actually works, right? So once we got ChatGPT and you can take, even with a few-shot example, convert something into structured, even back in the ChatGP 3.5 days, it did a decent job in a few-shot example, convert something to structured text if you knew what kinds of intents you were going to have. And so that happened. And that ultimately became a HubSpot project. But then agents intrigued me because I'm like, okay, well, that's the next step here. So chat's great. Love Chat UX. But if we want to do something even more meaningful, it felt like the next kind of advancement is not this kind of, I'm chatting with some software in a kind of a synchronous back and forth model, is that software is going to do things for me in kind of a multi-step way to try and accomplish some goals. So, yeah, that's when I first got started. It's like, okay, what would that look like? Yeah. And I've been obsessed ever since, by the way.Alessio [00:03:55]: Which goes back to your first experience with it, which is like you're offline. Yeah. And you want to do a task. You don't need to do it right now. You just want to queue it up for somebody to do it for you. Yes. As you think about agents, like, let's start at the easy question, which is like, how do you define an agent? Maybe. You mean the hardest question in the universe? Is that what you mean?Dharmesh [00:04:12]: You said you have an irritating take. I do have an irritating take. I think, well, some number of people have been irritated, including within my own team. So I have a very broad definition for agents, which is it's AI-powered software that accomplishes a goal. Period. That's it. And what irritates people about it is like, well, that's so broad as to be completely non-useful. And I understand that. I understand the criticism. But in my mind, if you kind of fast forward months, I guess, in AI years, the implementation of it, and we're already starting to see this, and we'll talk about this, different kinds of agents, right? So I think in addition to having a usable definition, and I like yours, by the way, and we should talk more about that, that you just came out with, the classification of agents actually is also useful, which is, is it autonomous or non-autonomous? Does it have a deterministic workflow? Does it have a non-deterministic workflow? Is it working synchronously? Is it working asynchronously? Then you have the different kind of interaction modes. Is it a chat agent, kind of like a customer support agent would be? You're having this kind of back and forth. Is it a workflow agent that just does a discrete number of steps? So there's all these different flavors of agents. So if I were to draw it in a Venn diagram, I would draw a big circle that says, this is agents, and then I have a bunch of circles, some overlapping, because they're not mutually exclusive. And so I think that's what's interesting, and we're seeing development along a bunch of different paths, right? So if you look at the first implementation of agent frameworks, you look at Baby AGI and AutoGBT, I think it was, not Autogen, that's the Microsoft one. They were way ahead of their time because they assumed this level of reasoning and execution and planning capability that just did not exist, right? So it was an interesting thought experiment, which is what it was. Even the guy that, I'm an investor in Yohei's fund that did Baby AGI. It wasn't ready, but it was a sign of what was to come. And so the question then is, when is it ready? And so lots of people talk about the state of the art when it comes to agents. I'm a pragmatist, so I think of the state of the practical. It's like, okay, well, what can I actually build that has commercial value or solves actually some discrete problem with some baseline of repeatability or verifiability?swyx [00:06:22]: There was a lot, and very, very interesting. I'm not irritated by it at all. Okay. As you know, I take a... There's a lot of anthropological view or linguistics view. And in linguistics, you don't want to be prescriptive. You want to be descriptive. Yeah. So you're a goals guy. That's the key word in your thing. And other people have other definitions that might involve like delegated trust or non-deterministic work, LLM in the loop, all that stuff. The other thing I was thinking about, just the comment on Baby AGI, LGBT. Yeah. In that piece that you just read, I was able to go through our backlog and just kind of track the winter of agents and then the summer now. Yeah. And it's... We can tell the whole story as an oral history, just following that thread. And it's really just like, I think, I tried to explain the why now, right? Like I had, there's better models, of course. There's better tool use with like, they're just more reliable. Yep. Better tools with MCP and all that stuff. And I'm sure you have opinions on that too. Business model shift, which you like a lot. I just heard you talk about RAS with MFM guys. Yep. Cost is dropping a lot. Yep. Inference is getting faster. There's more model diversity. Yep. Yep. I think it's a subtle point. It means that like, you have different models with different perspectives. You don't get stuck in the basin of performance of a single model. Sure. You can just get out of it by just switching models. Yep. Multi-agent research and RL fine tuning. So I just wanted to let you respond to like any of that.Dharmesh [00:07:44]: Yeah. A couple of things. Connecting the dots on the kind of the definition side of it. So we'll get the irritation out of the way completely. I have one more, even more irritating leap on the agent definition thing. So here's the way I think about it. By the way, the kind of word agent, I looked it up, like the English dictionary definition. The old school agent, yeah. Is when you have someone or something that does something on your behalf, like a travel agent or a real estate agent acts on your behalf. It's like proxy, which is a nice kind of general definition. So the other direction I'm sort of headed, and it's going to tie back to tool calling and MCP and things like that, is if you, and I'm not a biologist by any stretch of the imagination, but we have these single-celled organisms, right? Like the simplest possible form of what one would call life. But it's still life. It just happens to be single-celled. And then you can combine cells and then cells become specialized over time. And you have much more sophisticated organisms, you know, kind of further down the spectrum. In my mind, at the most fundamental level, you can almost think of having atomic agents. What is the simplest possible thing that's an agent that can still be called an agent? What is the equivalent of a kind of single-celled organism? And the reason I think that's useful is right now we're headed down the road, which I think is very exciting around tool use, right? That says, okay, the LLMs now can be provided a set of tools that it calls to accomplish whatever it needs to accomplish in the kind of furtherance of whatever goal it's trying to get done. And I'm not overly bothered by it, but if you think about it, if you just squint a little bit and say, well, what if everything was an agent? And what if tools were actually just atomic agents? Because then it's turtles all the way down, right? Then it's like, oh, well, all that's really happening with tool use is that we have a network of agents that know about each other through something like an MMCP and can kind of decompose a particular problem and say, oh, I'm going to delegate this to this set of agents. And why do we need to draw this distinction between tools, which are functions most of the time? And an actual agent. And so I'm going to write this irritating LinkedIn post, you know, proposing this. It's like, okay. And I'm not suggesting we should call even functions, you know, call them agents. But there is a certain amount of elegance that happens when you say, oh, we can just reduce it down to one primitive, which is an agent that you can combine in complicated ways to kind of raise the level of abstraction and accomplish higher order goals. Anyway, that's my answer. I'd say that's a success. Thank you for coming to my TED Talk on agent definitions.Alessio [00:09:54]: How do you define the minimum viable agent? Do you already have a definition for, like, where you draw the line between a cell and an atom? Yeah.Dharmesh [00:10:02]: So in my mind, it has to, at some level, use AI in order for it to—otherwise, it's just software. It's like, you know, we don't need another word for that. And so that's probably where I draw the line. So then the question, you know, the counterargument would be, well, if that's true, then lots of tools themselves are actually not agents because they're just doing a database call or a REST API call or whatever it is they're doing. And that does not necessarily qualify them, which is a fair counterargument. And I accept that. It's like a good argument. I still like to think about—because we'll talk about multi-agent systems, because I think—so we've accepted, which I think is true, lots of people have said it, and you've hopefully combined some of those clips of really smart people saying this is the year of agents, and I completely agree, it is the year of agents. But then shortly after that, it's going to be the year of multi-agent systems or multi-agent networks. I think that's where it's going to be headed next year. Yeah.swyx [00:10:54]: Opening eyes already on that. Yeah. My quick philosophical engagement with you on this. I often think about kind of the other spectrum, the other end of the cell spectrum. So single cell is life, multi-cell is life, and you clump a bunch of cells together in a more complex organism, they become organs, like an eye and a liver or whatever. And then obviously we consider ourselves one life form. There's not like a lot of lives within me. I'm just one life. And now, obviously, I don't think people don't really like to anthropomorphize agents and AI. Yeah. But we are extending our consciousness and our brain and our functionality out into machines. I just saw you were a Bee. Yeah. Which is, you know, it's nice. I have a limitless pendant in my pocket.Dharmesh [00:11:37]: I got one of these boys. Yeah.swyx [00:11:39]: I'm testing it all out. You know, got to be early adopters. But like, we want to extend our personal memory into these things so that we can be good at the things that we're good at. And, you know, machines are good at it. Machines are there. So like, my definition of life is kind of like going outside of my own body now. I don't know if you've ever had like reflections on that. Like how yours. How our self is like actually being distributed outside of you. Yeah.Dharmesh [00:12:01]: I don't fancy myself a philosopher. But you went there. So yeah, I did go there. I'm fascinated by kind of graphs and graph theory and networks and have been for a long, long time. And to me, we're sort of all nodes in this kind of larger thing. It just so happens that we're looking at individual kind of life forms as they exist right now. But so the idea is when you put a podcast out there, there's these little kind of nodes you're putting out there of like, you know, conceptual ideas. Once again, you have varying kind of forms of those little nodes that are up there and are connected in varying and sundry ways. And so I just think of myself as being a node in a massive, massive network. And I'm producing more nodes as I put content or ideas. And, you know, you spend some portion of your life collecting dots, experiences, people, and some portion of your life then connecting dots from the ones that you've collected over time. And I found that really interesting things happen and you really can't know in advance how those dots are necessarily going to connect in the future. And that's, yeah. So that's my philosophical take. That's the, yes, exactly. Coming back.Alessio [00:13:04]: Yep. Do you like graph as an agent? Abstraction? That's been one of the hot topics with LandGraph and Pydantic and all that.Dharmesh [00:13:11]: I do. The thing I'm more interested in terms of use of graphs, and there's lots of work happening on that now, is graph data stores as an alternative in terms of knowledge stores and knowledge graphs. Yeah. Because, you know, so I've been in software now 30 plus years, right? So it's not 10,000 hours. It's like 100,000 hours that I've spent doing this stuff. And so I've grew up with, so back in the day, you know, I started on mainframes. There was a product called IMS from IBM, which is basically an index database, what we'd call like a key value store today. Then we've had relational databases, right? We have tables and columns and foreign key relationships. We all know that. We have document databases like MongoDB, which is sort of a nested structure keyed by a specific index. We have vector stores, vector embedding database. And graphs are interesting for a couple of reasons. One is, so it's not classically structured in a relational way. When you say structured database, to most people, they're thinking tables and columns and in relational database and set theory and all that. Graphs still have structure, but it's not the tables and columns structure. And you could wonder, and people have made this case, that they are a better representation of knowledge for LLMs and for AI generally than other things. So that's kind of thing number one conceptually, and that might be true, I think is possibly true. And the other thing that I really like about that in the context of, you know, I've been in the context of data stores for RAG is, you know, RAG, you say, oh, I have a million documents, I'm going to build the vector embeddings, I'm going to come back with the top X based on the semantic match, and that's fine. All that's very, very useful. But the reality is something gets lost in the chunking process and the, okay, well, those tend, you know, like, you don't really get the whole picture, so to speak, and maybe not even the right set of dimensions on the kind of broader picture. And it makes intuitive sense to me that if we did capture it properly in a graph form, that maybe that feeding into a RAG pipeline will actually yield better results for some use cases, I don't know, but yeah.Alessio [00:15:03]: And do you feel like at the core of it, there's this difference between imperative and declarative programs? Because if you think about HubSpot, it's like, you know, people and graph kind of goes hand in hand, you know, but I think maybe the software before was more like primary foreign key based relationship, versus now the models can traverse through the graph more easily.Dharmesh [00:15:22]: Yes. So I like that representation. There's something. It's just conceptually elegant about graphs and just from the representation of it, they're much more discoverable, you can kind of see it, there's observability to it, versus kind of embeddings, which you can't really do much with as a human. You know, once they're in there, you can't pull stuff back out. But yeah, I like that kind of idea of it. And the other thing that's kind of, because I love graphs, I've been long obsessed with PageRank from back in the early days. And, you know, one of the kind of simplest algorithms in terms of coming up, you know, with a phone, everyone's been exposed to PageRank. And the idea is that, and so I had this other idea for a project, not a company, and I have hundreds of these, called NodeRank, is to be able to take the idea of PageRank and apply it to an arbitrary graph that says, okay, I'm going to define what authority looks like and say, okay, well, that's interesting to me, because then if you say, I'm going to take my knowledge store, and maybe this person that contributed some number of chunks to the graph data store has more authority on this particular use case or prompt that's being submitted than this other one that may, or maybe this one was more. popular, or maybe this one has, whatever it is, there should be a way for us to kind of rank nodes in a graph and sort them in some, some useful way. Yeah.swyx [00:16:34]: So I think that's generally useful for, for anything. I think the, the problem, like, so even though at my conferences, GraphRag is super popular and people are getting knowledge, graph religion, and I will say like, it's getting space, getting traction in two areas, conversation memory, and then also just rag in general, like the, the, the document data. Yeah. It's like a source. Most ML practitioners would say that knowledge graph is kind of like a dirty word. The graph database, people get graph religion, everything's a graph, and then they, they go really hard into it and then they get a, they get a graph that is too complex to navigate. Yes. And so like the, the, the simple way to put it is like you at running HubSpot, you know, the power of graphs, the way that Google has pitched them for many years, but I don't suspect that HubSpot itself uses a knowledge graph. No. Yeah.Dharmesh [00:17:26]: So when is it over engineering? Basically? It's a great question. I don't know. So the question now, like in AI land, right, is the, do we necessarily need to understand? So right now, LLMs for, for the most part are somewhat black boxes, right? We sort of understand how the, you know, the algorithm itself works, but we really don't know what's going on in there and, and how things come out. So if a graph data store is able to produce the outcomes we want, it's like, here's a set of queries I want to be able to submit and then it comes out with useful content. Maybe the underlying data store is as opaque as a vector embeddings or something like that, but maybe it's fine. Maybe we don't necessarily need to understand it to get utility out of it. And so maybe if it's messy, that's okay. Um, that's, it's just another form of lossy compression. Uh, it's just lossy in a way that we just don't completely understand in terms of, because it's going to grow organically. Uh, and it's not structured. It's like, ah, we're just gonna throw a bunch of stuff in there. Let the, the equivalent of the embedding algorithm, whatever they called in graph land. Um, so the one with the best results wins. I think so. Yeah.swyx [00:18:26]: Or is this the practical side of me is like, yeah, it's, if it's useful, we don't necessarilyDharmesh [00:18:30]: need to understand it.swyx [00:18:30]: I have, I mean, I'm happy to push back as long as you want. Uh, it's not practical to evaluate like the 10 different options out there because it takes time. It takes people, it takes, you know, resources, right? Set. That's the first thing. Second thing is your evals are typically on small things and some things only work at scale. Yup. Like graphs. Yup.Dharmesh [00:18:46]: Yup. That's, yeah, no, that's fair. And I think this is one of the challenges in terms of implementation of graph databases is that the most common approach that I've seen developers do, I've done it myself, is that, oh, I've got a Postgres database or a MySQL or whatever. I can represent a graph with a very set of tables with a parent child thing or whatever. And that sort of gives me the ability, uh, why would I need anything more than that? And the answer is, well, if you don't need anything more than that, you don't need anything more than that. But there's a high chance that you're sort of missing out on the actual value that, uh, the graph representation gives you. Which is the ability to traverse the graph, uh, efficiently in ways that kind of going through the, uh, traversal in a relational database form, even though structurally you have the data, practically you're not gonna be able to pull it out in, in useful ways. Uh, so you wouldn't like represent a social graph, uh, in, in using that kind of relational table model. It just wouldn't scale. It wouldn't work.swyx [00:19:36]: Uh, yeah. Uh, I think we want to move on to MCP. Yeah. But I just want to, like, just engineering advice. Yeah. Uh, obviously you've, you've, you've run, uh, you've, you've had to do a lot of projects and run a lot of teams. Do you have a general rule for over-engineering or, you know, engineering ahead of time? You know, like, because people, we know premature engineering is the root of all evil. Yep. But also sometimes you just have to. Yep. When do you do it? Yes.Dharmesh [00:19:59]: It's a great question. This is, uh, a question as old as time almost, which is what's the right and wrong levels of abstraction. That's effectively what, uh, we're answering when we're trying to do engineering. I tend to be a pragmatist, right? So here's the thing. Um, lots of times doing something the right way. Yeah. It's like a marginal increased cost in those cases. Just do it the right way. And this is what makes a, uh, a great engineer or a good engineer better than, uh, a not so great one. It's like, okay, all things being equal. If it's going to take you, you know, roughly close to constant time anyway, might as well do it the right way. Like, so do things well, then the question is, okay, well, am I building a framework as the reusable library? To what degree, uh, what am I anticipating in terms of what's going to need to change in this thing? Uh, you know, along what dimension? And then I think like a business person in some ways, like what's the return on calories, right? So, uh, and you look at, um, energy, the expected value of it's like, okay, here are the five possible things that could happen, uh, try to assign probabilities like, okay, well, if there's a 50% chance that we're going to go down this particular path at some day, like, or one of these five things is going to happen and it costs you 10% more to engineer for that. It's basically, it's something that yields a kind of interest compounding value. Um, as you get closer to the time of, of needing that versus having to take on debt, which is when you under engineer it, you're taking on debt. You're going to have to pay off when you do get to that eventuality where something happens. One thing as a pragmatist, uh, so I would rather under engineer something than over engineer it. If I were going to err on the side of something, and here's the reason is that when you under engineer it, uh, yes, you take on tech debt, uh, but the interest rate is relatively known and payoff is very, very possible, right? Which is, oh, I took a shortcut here as a result of which now this thing that should have taken me a week is now going to take me four weeks. Fine. But if that particular thing that you thought might happen, never actually, you never have that use case transpire or just doesn't, it's like, well, you just save yourself time, right? And that has value because you were able to do other things instead of, uh, kind of slightly over-engineering it away, over-engineering it. But there's no perfect answers in art form in terms of, uh, and yeah, we'll, we'll bring kind of this layers of abstraction back on the code generation conversation, which we'll, uh, I think I have later on, butAlessio [00:22:05]: I was going to ask, we can just jump ahead quickly. Yeah. Like, as you think about vibe coding and all that, how does the. Yeah. Percentage of potential usefulness change when I feel like we over-engineering a lot of times it's like the investment in syntax, it's less about the investment in like arc exacting. Yep. Yeah. How does that change your calculus?Dharmesh [00:22:22]: A couple of things, right? One is, um, so, you know, going back to that kind of ROI or a return on calories, kind of calculus or heuristic you think through, it's like, okay, well, what is it going to cost me to put this layer of abstraction above the code that I'm writing now, uh, in anticipating kind of future needs. If the cost of fixing, uh, or doing under engineering right now. Uh, we'll trend towards zero that says, okay, well, I don't have to get it right right now because even if I get it wrong, I'll run the thing for six hours instead of 60 minutes or whatever. It doesn't really matter, right? Like, because that's going to trend towards zero to be able, the ability to refactor a code. Um, and because we're going to not that long from now, we're going to have, you know, large code bases be able to exist, uh, you know, as, as context, uh, for a code generation or a code refactoring, uh, model. So I think it's going to make it, uh, make the case for under engineering, uh, even stronger. Which is why I take on that cost. You just pay the interest when you get there, it's not, um, just go on with your life vibe coded and, uh, come back when you need to. Yeah.Alessio [00:23:18]: Sometimes I feel like there's no decision-making in some things like, uh, today I built a autosave for like our internal notes platform and I literally just ask them cursor. Can you add autosave? Yeah. I don't know if it's over under engineer. Yep. I just vibe coded it. Yep. And I feel like at some point we're going to get to the point where the models kindDharmesh [00:23:36]: of decide where the right line is, but this is where the, like the, in my mind, the danger is, right? So there's two sides to this. One is the cost of kind of development and coding and things like that stuff that, you know, we talk about. But then like in your example, you know, one of the risks that we have is that because adding a feature, uh, like a save or whatever the feature might be to a product as that price tends towards zero, are we going to be less discriminant about what features we add as a result of making more product products more complicated, which has a negative impact on the user and navigate negative impact on the business. Um, and so that's the thing I worry about if it starts to become too easy, are we going to be. Too promiscuous in our, uh, kind of extension, adding product extensions and things like that. It's like, ah, why not add X, Y, Z or whatever back then it was like, oh, we only have so many engineering hours or story points or however you measure things. Uh, that least kept us in check a little bit. Yeah.Alessio [00:24:22]: And then over engineering, you're like, yeah, it's kind of like you're putting that on yourself. Yeah. Like now it's like the models don't understand that if they add too much complexity, it's going to come back to bite them later. Yep. So they just do whatever they want to do. Yeah. And I'm curious where in the workflow that's going to be, where it's like, Hey, this is like the amount of complexity and over-engineering you can do before you got to ask me if we should actually do it versus like do something else.Dharmesh [00:24:45]: So you know, we've already, let's like, we're leaving this, uh, in the code generation world, this kind of compressed, um, cycle time. Right. It's like, okay, we went from auto-complete, uh, in the GitHub co-pilot to like, oh, finish this particular thing and hit tab to a, oh, I sort of know your file or whatever. I can write out a full function to you to now I can like hold a bunch of the context in my head. Uh, so we can do app generation, which we have now with lovable and bolt and repletage. Yeah. Association and other things. So then the question is, okay, well, where does it naturally go from here? So we're going to generate products. Make sense. We might be able to generate platforms as though I want a platform for ERP that does this, whatever. And that includes the API's includes the product and the UI, and all the things that make for a platform. There's no nothing that says we would stop like, okay, can you generate an entire software company someday? Right. Uh, with the platform and the monetization and the go-to-market and the whatever. And you know, that that's interesting to me in terms of, uh, you know, what, when you take it to almost ludicrous levels. of abstract.swyx [00:25:39]: It's like, okay, turn it to 11. You mentioned vibe coding, so I have to, this is a blog post I haven't written, but I'm kind of exploring it. Is the junior engineer dead?Dharmesh [00:25:49]: I don't think so. I think what will happen is that the junior engineer will be able to, if all they're bringing to the table is the fact that they are a junior engineer, then yes, they're likely dead. But hopefully if they can communicate with carbon-based life forms, they can interact with product, if they're willing to talk to customers, they can take their kind of basic understanding of engineering and how kind of software works. I think that has value. So I have a 14-year-old right now who's taking Python programming class, and some people ask me, it's like, why is he learning coding? And my answer is, is because it's not about the syntax, it's not about the coding. What he's learning is like the fundamental thing of like how things work. And there's value in that. I think there's going to be timeless value in systems thinking and abstractions and what that means. And whether functions manifested as math, which he's going to get exposed to regardless, or there are some core primitives to the universe, I think, that the more you understand them, those are what I would kind of think of as like really large dots in your life that will have a higher gravitational pull and value to them that you'll then be able to. So I want him to collect those dots, and he's not resisting. So it's like, okay, while he's still listening to me, I'm going to have him do things that I think will be useful.swyx [00:26:59]: You know, part of one of the pitches that I evaluated for AI engineer is a term. And the term is that maybe the traditional interview path or career path of software engineer goes away, which is because what's the point of lead code? Yeah. And, you know, it actually matters more that you know how to work with AI and to implement the things that you want. Yep.Dharmesh [00:27:16]: That's one of the like interesting things that's happened with generative AI. You know, you go from machine learning and the models and just that underlying form, which is like true engineering, right? Like the actual, what I call real engineering. I don't think of myself as a real engineer, actually. I'm a developer. But now with generative AI. We call it AI and it's obviously got its roots in machine learning, but it just feels like fundamentally different to me. Like you have the vibe. It's like, okay, well, this is just a whole different approach to software development to so many different things. And so I'm wondering now, it's like an AI engineer is like, if you were like to draw the Venn diagram, it's interesting because the cross between like AI things, generative AI and what the tools are capable of, what the models do, and this whole new kind of body of knowledge that we're still building out, it's still very young, intersected with kind of classic engineering, software engineering. Yeah.swyx [00:28:04]: I just described the overlap as it separates out eventually until it's its own thing, but it's starting out as a software. Yeah.Alessio [00:28:11]: That makes sense. So to close the vibe coding loop, the other big hype now is MCPs. Obviously, I would say Cloud Desktop and Cursor are like the two main drivers of MCP usage. I would say my favorite is the Sentry MCP. I can pull in errors and then you can just put the context in Cursor. How do you think about that abstraction layer? Does it feel... Does it feel almost too magical in a way? Do you think it's like you get enough? Because you don't really see how the server itself is then kind of like repackaging theDharmesh [00:28:41]: information for you? I think MCP as a standard is one of the better things that's happened in the world of AI because a standard needed to exist and absent a standard, there was a set of things that just weren't possible. Now, we can argue whether it's the best possible manifestation of a standard or not. Does it do too much? Does it do too little? I get that, but it's just simple enough to both be useful and unobtrusive. It's understandable and adoptable by mere mortals, right? It's not overly complicated. You know, a reasonable engineer can put a stand up an MCP server relatively easily. The thing that has me excited about it is like, so I'm a big believer in multi-agent systems. And so that's going back to our kind of this idea of an atomic agent. So imagine the MCP server, like obviously it calls tools, but the way I think about it, so I'm working on my current passion project is agent.ai. And we'll talk more about that in a little bit. More about the, I think we should, because I think it's interesting not to promote the project at all, but there's some interesting ideas in there. One of which is around, we're going to need a mechanism for, if agents are going to collaborate and be able to delegate, there's going to need to be some form of discovery and we're going to need some standard way. It's like, okay, well, I just need to know what this thing over here is capable of. We're going to need a registry, which Anthropic's working on. I'm sure others will and have been doing directories of, and there's going to be a standard around that too. How do you build out a directory of MCP servers? I think that's going to unlock so many things just because, and we're already starting to see it. So I think MCP or something like it is going to be the next major unlock because it allows systems that don't know about each other, don't need to, it's that kind of decoupling of like Sentry and whatever tools someone else was building. And it's not just about, you know, Cloud Desktop or things like, even on the client side, I think we're going to see very interesting consumers of MCP, MCP clients versus just the chat body kind of things. Like, you know, Cloud Desktop and Cursor and things like that. But yeah, I'm very excited about MCP in that general direction.swyx [00:30:39]: I think the typical cynical developer take, it's like, we have OpenAPI. Yeah. What's the new thing? I don't know if you have a, do you have a quick MCP versus everything else? Yeah.Dharmesh [00:30:49]: So it's, so I like OpenAPI, right? So just a descriptive thing. It's OpenAPI. OpenAPI. Yes, that's what I meant. So it's basically a self-documenting thing. We can do machine-generated, lots of things from that output. It's a structured definition of an API. I get that, love it. But MCPs sort of are kind of use case specific. They're perfect for exactly what we're trying to use them for around LLMs in terms of discovery. It's like, okay, I don't necessarily need to know kind of all this detail. And so right now we have, we'll talk more about like MCP server implementations, but We will? I think, I don't know. Maybe we won't. At least it's in my head. It's like a back processor. But I do think MCP adds value above OpenAPI. It's, yeah, just because it solves this particular thing. And if we had come to the world, which we have, like, it's like, hey, we already have OpenAPI. It's like, if that were good enough for the universe, the universe would have adopted it already. There's a reason why MCP is taking office because marginally adds something that was missing before and doesn't go too far. And so that's why the kind of rate of adoption, you folks have written about this and talked about it. Yeah, why MCP won. Yeah. And it won because the universe decided that this was useful and maybe it gets supplanted by something else. Yeah. And maybe we discover, oh, maybe OpenAPI was good enough the whole time. I doubt that.swyx [00:32:09]: The meta lesson, this is, I mean, he's an investor in DevTools companies. I work in developer experience at DevRel in DevTools companies. Yep. Everyone wants to own the standard. Yeah. I'm sure you guys have tried to launch your own standards. Actually, it's Houseplant known for a standard, you know, obviously inbound marketing. But is there a standard or protocol that you ever tried to push? No.Dharmesh [00:32:30]: And there's a reason for this. Yeah. Is that? And I don't mean, need to mean, speak for the people of HubSpot, but I personally. You kind of do. I'm not smart enough. That's not the, like, I think I have a. You're smart. Not enough for that. I'm much better off understanding the standards that are out there. And I'm more on the composability side. Let's, like, take the pieces of technology that exist out there, combine them in creative, unique ways. And I like to consume standards. I don't like to, and that's not that I don't like to create them. I just don't think I have the, both the raw wattage or the credibility. It's like, okay, well, who the heck is Dharmesh, and why should we adopt a standard he created?swyx [00:33:07]: Yeah, I mean, there are people who don't monetize standards, like OpenTelemetry is a big standard, and LightStep never capitalized on that.Dharmesh [00:33:15]: So, okay, so if I were to do a standard, there's two things that have been in my head in the past. I was one around, a very, very basic one around, I don't even have the domain, I have a domain for everything, for open marketing. Because the issue we had in HubSpot grew up in the marketing space. There we go. There was no standard around data formats and things like that. It doesn't go anywhere. But the other one, and I did not mean to go here, but I'm going to go here. It's called OpenGraph. I know the term was already taken, but it hasn't been used for like 15 years now for its original purpose. But what I think should exist in the world is right now, our information, all of us, nodes are in the social graph at Meta or the professional graph at LinkedIn. Both of which are actually relatively closed in actually very annoying ways. Like very, very closed, right? Especially LinkedIn. Especially LinkedIn. I personally believe that if it's my data, and if I would get utility out of it being open, I should be able to make my data open or publish it in whatever forms that I choose, as long as I have control over it as opt-in. So the idea is around OpenGraph that says, here's a standard, here's a way to publish it. I should be able to go to OpenGraph.org slash Dharmesh dot JSON and get it back. And it's like, here's your stuff, right? And I can choose along the way and people can write to it and I can prove. And there can be an entire system. And if I were to do that, I would do it as a... Like a public benefit, non-profit-y kind of thing, as this is a contribution to society. I wouldn't try to commercialize that. Have you looked at AdProto? What's that? AdProto.swyx [00:34:43]: It's the protocol behind Blue Sky. Okay. My good friend, Dan Abramov, who was the face of React for many, many years, now works there. And he actually did a talk that I can send you, which basically kind of tries to articulate what you just said. But he does, he loves doing these like really great analogies, which I think you'll like. Like, you know, a lot of our data is behind a handle, behind a domain. Yep. So he's like, all right, what if we flip that? What if it was like our handle and then the domain? Yep. So, and that's really like your data should belong to you. Yep. And I should not have to wait 30 days for my Twitter data to export. Yep.Dharmesh [00:35:19]: you should be able to at least be able to automate it or do like, yes, I should be able to plug it into an agentic thing. Yeah. Yes. I think we're... Because so much of our data is... Locked up. I think the trick here isn't that standard. It is getting the normies to care.swyx [00:35:37]: Yeah. Because normies don't care.Dharmesh [00:35:38]: That's true. But building on that, normies don't care. So, you know, privacy is a really hot topic and an easy word to use, but it's not a binary thing. Like there are use cases where, and we make these choices all the time, that I will trade, not all privacy, but I will trade some privacy for some productivity gain or some benefit to me that says, oh, I don't care about that particular data being online if it gives me this in return, or I don't mind sharing this information with this company.Alessio [00:36:02]: If I'm getting, you know, this in return, but that sort of should be my option. I think now with computer use, you can actually automate some of the exports. Yes. Like something we've been doing internally is like everybody exports their LinkedIn connections. Yep. And then internally, we kind of merge them together to see how we can connect our companies to customers or things like that.Dharmesh [00:36:21]: And not to pick on LinkedIn, but since we're talking about it, but they feel strongly enough on the, you know, do not take LinkedIn data that they will block even browser use kind of things or whatever. They go to great, great lengths, even to see patterns of usage. And it says, oh, there's no way you could have, you know, gotten that particular thing or whatever without, and it's, so it's, there's...swyx [00:36:42]: Wasn't there a Supreme Court case that they lost? Yeah.Dharmesh [00:36:45]: So the one they lost was around someone that was scraping public data that was on the public internet. And that particular company had not signed any terms of service or whatever. It's like, oh, I'm just taking data that's on, there was no, and so that's why they won. But now, you know, the question is around, can LinkedIn... I think they can. Like, when you use, as a user, you use LinkedIn, you are signing up for their terms of service. And if they say, well, this kind of use of your LinkedIn account that violates our terms of service, they can shut your account down, right? They can. And they, yeah, so, you know, we don't need to make this a discussion. By the way, I love the company, don't get me wrong. I'm an avid user of the product. You know, I've got... Yeah, I mean, you've got over a million followers on LinkedIn, I think. Yeah, I do. And I've known people there for a long, long time, right? And I have lots of respect. And I understand even where the mindset originally came from of this kind of members-first approach to, you know, a privacy-first. I sort of get that. But sometimes you sort of have to wonder, it's like, okay, well, that was 15, 20 years ago. There's likely some controlled ways to expose some data on some member's behalf and not just completely be a binary. It's like, no, thou shalt not have the data.swyx [00:37:54]: Well, just pay for sales navigator.Alessio [00:37:57]: Before we move to the next layer of instruction, anything else on MCP you mentioned? Let's move back and then I'll tie it back to MCPs.Dharmesh [00:38:05]: So I think the... Open this with agent. Okay, so I'll start with... Here's my kind of running thesis, is that as AI and agents evolve, which they're doing very, very quickly, we're going to look at them more and more. I don't like to anthropomorphize. We'll talk about why this is not that. Less as just like raw tools and more like teammates. They'll still be software. They should self-disclose as being software. I'm totally cool with that. But I think what's going to happen is that in the same way you might collaborate with a team member on Slack or Teams or whatever you use, you can imagine a series of agents that do specific things just like a team member might do, that you can delegate things to. You can collaborate. You can say, hey, can you take a look at this? Can you proofread that? Can you try this? You can... Whatever it happens to be. So I think it is... I will go so far as to say it's inevitable that we're going to have hybrid teams someday. And what I mean by hybrid teams... So back in the day, hybrid teams were, oh, well, you have some full-time employees and some contractors. Then it was like hybrid teams are some people that are in the office and some that are remote. That's the kind of form of hybrid. The next form of hybrid is like the carbon-based life forms and agents and AI and some form of software. So let's say we temporarily stipulate that I'm right about that over some time horizon that eventually we're going to have these kind of digitally hybrid teams. So if that's true, then the question you sort of ask yourself is that then what needs to exist in order for us to get the full value of that new model? It's like, okay, well... You sort of need to... It's like, okay, well, how do I... If I'm building a digital team, like, how do I... Just in the same way, if I'm interviewing for an engineer or a designer or a PM, whatever, it's like, well, that's why we have professional networks, right? It's like, oh, they have a presence on likely LinkedIn. I can go through that semi-structured, structured form, and I can see the experience of whatever, you know, self-disclosed. But, okay, well, agents are going to need that someday. And so I'm like, okay, well, this seems like a thread that's worth pulling on. That says, okay. So I... So agent.ai is out there. And it's LinkedIn for agents. It's LinkedIn for agents. It's a professional network for agents. And the more I pull on that thread, it's like, okay, well, if that's true, like, what happens, right? It's like, oh, well, they have a profile just like anyone else, just like a human would. It's going to be a graph underneath, just like a professional network would be. It's just that... And you can have its, you know, connections and follows, and agents should be able to post. That's maybe how they do release notes. Like, oh, I have this new version. Whatever they decide to post, it should just be able to... Behave as a node on the network of a professional network. As it turns out, the more I think about that and pull on that thread, the more and more things, like, start to make sense to me. So it may be more than just a pure professional network. So my original thought was, okay, well, it's a professional network and agents as they exist out there, which I think there's going to be more and more of, will kind of exist on this network and have the profile. But then, and this is always dangerous, I'm like, okay, I want to see a world where thousands of agents are out there in order for the... Because those digital employees, the digital workers don't exist yet in any meaningful way. And so then I'm like, oh, can I make that easier for, like... And so I have, as one does, it's like, oh, I'll build a low-code platform for building agents. How hard could that be, right? Like, very hard, as it turns out. But it's been fun. So now, agent.ai has 1.3 million users. 3,000 people have actually, you know, built some variation of an agent, sometimes just for their own personal productivity. About 1,000 of which have been published. And the reason this comes back to MCP for me, so imagine that and other networks, since I know agent.ai. So right now, we have an MCP server for agent.ai that exposes all the internally built agents that we have that do, like, super useful things. Like, you know, I have access to a Twitter API that I can subsidize the cost. And I can say, you know, if you're looking to build something for social media, these kinds of things, with a single API key, and it's all completely free right now, I'm funding it. That's a useful way for it to work. And then we have a developer to say, oh, I have this idea. I don't have to worry about open AI. I don't have to worry about, now, you know, this particular model is better. It has access to all the models with one key. And we proxy it kind of behind the scenes. And then expose it. So then we get this kind of community effect, right? That says, oh, well, someone else may have built an agent to do X. Like, I have an agent right now that I built for myself to do domain valuation for website domains because I'm obsessed with domains, right? And, like, there's no efficient market for domains. There's no Zillow for domains right now that tells you, oh, here are what houses in your neighborhood sold for. It's like, well, why doesn't that exist? We should be able to solve that problem. And, yes, you're still guessing. Fine. There should be some simple heuristic. So I built that. It's like, okay, well, let me go look for past transactions. You say, okay, I'm going to type in agent.ai, agent.com, whatever domain. What's it actually worth? I'm looking at buying it. It can go and say, oh, which is what it does. It's like, I'm going to go look at are there any published domain transactions recently that are similar, either use the same word, same top-level domain, whatever it is. And it comes back with an approximate value, and it comes back with its kind of rationale for why it picked the value and comparable transactions. Oh, by the way, this domain sold for published. Okay. So that agent now, let's say, existed on the web, on agent.ai. Then imagine someone else says, oh, you know, I want to build a brand-building agent for startups and entrepreneurs to come up with names for their startup. Like a common problem, every startup is like, ah, I don't know what to call it. And so they type in five random words that kind of define whatever their startup is. And you can do all manner of things, one of which is like, oh, well, I need to find the domain for it. What are possible choices? Now it's like, okay, well, it would be nice to know if there's an aftermarket price for it, if it's listed for sale. Awesome. Then imagine calling this valuation agent. It's like, okay, well, I want to find where the arbitrage is, where the agent valuation tool says this thing is worth $25,000. It's listed on GoDaddy for $5,000. It's close enough. Let's go do that. Right? And that's a kind of composition use case that in my future state. Thousands of agents on the network, all discoverable through something like MCP. And then you as a developer of agents have access to all these kind of Lego building blocks based on what you're trying to solve. Then you blend in orchestration, which is getting better and better with the reasoning models now. Just describe the problem that you have. Now, the next layer that we're all contending with is that how many tools can you actually give an LLM before the LLM breaks? That number used to be like 15 or 20 before you kind of started to vary dramatically. And so that's the thing I'm thinking about now. It's like, okay, if I want to... If I want to expose 1,000 of these agents to a given LLM, obviously I can't give it all 1,000. Is there some intermediate layer that says, based on your prompt, I'm going to make a best guess at which agents might be able to be helpful for this particular thing? Yeah.Alessio [00:44:37]: Yeah, like RAG for tools. Yep. I did build the Latent Space Researcher on agent.ai. Okay. Nice. Yeah, that seems like, you know, then there's going to be a Latent Space Scheduler. And then once I schedule a research, you know, and you build all of these things. By the way, my apologies for the user experience. You realize I'm an engineer. It's pretty good.swyx [00:44:56]: I think it's a normie-friendly thing. Yeah. That's your magic. HubSpot does the same thing.Alessio [00:45:01]: Yeah, just to like quickly run through it. You can basically create all these different steps. And these steps are like, you know, static versus like variable-driven things. How did you decide between this kind of like low-code-ish versus doing, you know, low-code with code backend versus like not exposing that at all? Any fun design decisions? Yeah. And this is, I think...Dharmesh [00:45:22]: I think lots of people are likely sitting in exactly my position right now, coming through the choosing between deterministic. Like if you're like in a business or building, you know, some sort of agentic thing, do you decide to do a deterministic thing? Or do you go non-deterministic and just let the alum handle it, right, with the reasoning models? The original idea and the reason I took the low-code stepwise, a very deterministic approach. A, the reasoning models did not exist at that time. That's thing number one. Thing number two is if you can get... If you know in your head... If you know in your head what the actual steps are to accomplish whatever goal, why would you leave that to chance? There's no upside. There's literally no upside. Just tell me, like, what steps do you need executed? So right now what I'm playing with... So one thing we haven't talked about yet, and people don't talk about UI and agents. Right now, the primary interaction model... Or they don't talk enough about it. I know some people have. But it's like, okay, so we're used to the chatbot back and forth. Fine. I get that. But I think we're going to move to a blend of... Some of those things are going to be synchronous as they are now. But some are going to be... Some are going to be async. It's just going to put it in a queue, just like... And this goes back to my... Man, I talk fast. But I have this... I only have one other speed. It's even faster. So imagine it's like if you're working... So back to my, oh, we're going to have these hybrid digital teams. Like, you would not go to a co-worker and say, I'm going to ask you to do this thing, and then sit there and wait for them to go do it. Like, that's not how the world works. So it's nice to be able to just, like, hand something off to someone. It's like, okay, well, maybe I expect a response in an hour or a day or something like that.Dharmesh [00:46:52]: In terms of when things need to happen. So the UI around agents. So if you look at the output of agent.ai agents right now, they are the simplest possible manifestation of a UI, right? That says, oh, we have inputs of, like, four different types. Like, we've got a dropdown, we've got multi-select, all the things. It's like back in HTML, the original HTML 1.0 days, right? Like, you're the smallest possible set of primitives for a UI. And it just says, okay, because we need to collect some information from the user, and then we go do steps and do things. And generate some output in HTML or markup are the two primary examples. So the thing I've been asking myself, if I keep going down that path. So people ask me, I get requests all the time. It's like, oh, can you make the UI sort of boring? I need to be able to do this, right? And if I keep pulling on that, it's like, okay, well, now I've built an entire UI builder thing. Where does this end? And so I think the right answer, and this is what I'm going to be backcoding once I get done here, is around injecting a code generation UI generation into, the agent.ai flow, right? As a builder, you're like, okay, I'm going to describe the thing that I want, much like you would do in a vibe coding world. But instead of generating the entire app, it's going to generate the UI that exists at some point in either that deterministic flow or something like that. It says, oh, here's the thing I'm trying to do. Go generate the UI for me. And I can go through some iterations. And what I think of it as a, so it's like, I'm going to generate the code, generate the code, tweak it, go through this kind of prompt style, like we do with vibe coding now. And at some point, I'm going to be happy with it. And I'm going to hit save. And that's going to become the action in that particular step. It's like a caching of the generated code that I can then, like incur any inference time costs. It's just the actual code at that point.Alessio [00:48:29]: Yeah, I invested in a company called E2B, which does code sandbox. And they powered the LM arena web arena. So it's basically the, just like you do LMS, like text to text, they do the same for like UI generation. So if you're asking a model, how do you do it? But yeah, I think that's kind of where.Dharmesh [00:48:45]: That's the thing I'm really fascinated by. So the early LLM, you know, we're understandably, but laughably bad at simple arithmetic, right? That's the thing like my wife, Normies would ask us, like, you call this AI, like it can't, my son would be like, it's just stupid. It can't even do like simple arithmetic. And then like we've discovered over time that, and there's a reason for this, right? It's like, it's a large, there's, you know, the word language is in there for a reason in terms of what it's been trained on. It's not meant to do math, but now it's like, okay, well, the fact that it has access to a Python interpreter that I can actually call at runtime, that solves an entire body of problems that it wasn't trained to do. And it's basically a form of delegation. And so the thought that's kind of rattling around in my head is that that's great. So it's, it's like took the arithmetic problem and took it first. Now, like anything that's solvable through a relatively concrete Python program, it's able to do a bunch of things that I couldn't do before. Can we get to the same place with UI? I don't know what the future of UI looks like in a agentic AI world, but maybe let the LLM handle it, but not in the classic sense. Maybe it generates it on the fly, or maybe we go through some iterations and hit cache or something like that. So it's a little bit more predictable. Uh, I don't know, but yeah.Alessio [00:49:48]: And especially when is the human supposed to intervene? So, especially if you're composing them, most of them should not have a UI because then they're just web hooking to somewhere else. I just want to touch back. I don't know if you have more comments on this.swyx [00:50:01]: I was just going to ask when you, you said you got, you're going to go back to code. What

In this episode, we're taking a look back at the highlights from HubSpot's INBOUND 23 conference!

This edition we dive into: • Back to Basics (Foundations) • Sending emails to other email addresses on a contact record • Sales Hub permissions improvements (Prospecting workspace) • Setting association labels via HubSpot workflows • What is the key foundation of a modern website? • Ticket lists • ChatSpot - now in the main menu • AI tools - Claude 3.5 Sonnet • The massive content opportunity - artisanal content? • Tracking former employees of companies in HubSpot (common use case) Full show notes available at: https://www.hubshots.com/episodes/episode-308 Recorded: Tuesday 16 July 2024 | Published: Friday 19 July 2024

Chatbots, Email, Social, Video, and Artificial Intelligence... oh my! We're back at it with a breakdown of another State of Marketing deep dive, Part 2.  Beyond The Episode Gems:• Download HubSpot's State Of Marketing Report for Free• Learn More Starting Your Own Business With Amazon's Delivery Service Program• Start Creating Exceptional Sites & Business Solutions Using Wix Studios • Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Listen To The 2024 State Of Marketing Episode Part One• Discover Kelly Mirabella's Chatbot Expertise• Buy Troy's Book, Strategize Up: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: GrowWithTroy.com•  Follow Troy's Instagram @FindTroy

Join Tom and Elizabeth as they delve into the practical challenges and strategies for integrating HubSpot into existing sales workflows. This episode unpacks the real-world hesitations sales teams face when transitioning to new technologies like HubSpot, with a focus on overcoming resistance and streamlining processes. Whether you're a sales manager or a team member, this discussion provides valuable insights on enhancing productivity and making the most of HubSpot's capabilities to drive your team's performance.

Dharmesh Shah is the co-founder and CTO of HubSpot (currently valued at $30 billion) and one of the most fascinating founders I've ever met. Dharmesh is the keeper of HubSpot's Culture Code, built ChatSpot (an AI chatbot built on top of HubSpot CRM) and a game called WordPlay (which grew to 16 million users), and also founded and writes for OnStartups, a top-ranking startup blog and community with more than 1M members. He's also invested in 100+ startups including OpenAI, AngelList, Coinbase, and Dropbox. In our conversation, we discuss:• The biggest lessons he has learned from building HubSpot• The importance of leaning into your strengths• Dharmesh's data-oriented approach to public speaking• How he developed HubSpot's culture code• The decision-making process at HubSpot• His contrarian approach to building products• Why founders and product teams are all fighting the second law of thermodynamics• How “flash tags” can save your teams time• How to decide what ideas are worth investing in—Brought to you by:• Explo—Embed customer-facing analytics in your product• Vanta—Automate compliance. Simplify security• LinkedIn Ads—Reach professionals and drive results for your business—Find the full transcript at: https://www.lennysnewsletter.com/p/lessons-from-30-years-of-building—Where to find Dharmesh Shah:• X: https://twitter.com/dharmesh• LinkedIn: https://www.linkedin.com/in/dharmesh/• Website: https://dharmesh.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Dharmesh's background(04:20) Fun facts about Dharmesh(06:31) His data-oriented approach to public speaking(11:45) Advice for adding humor to your presentations(15:28) Why he has no direct reports(18:46) You can shape the universe to your liking(20:02) Lessons from building HubSpot(23:43) Contrarian ways of running a company(37:26) Fighting the second law of thermodynamics (40:29) The importance of simplicity in running a business(45:22) Succeeding in the SMB market(50:29) Zigging when others are zagging(54:17) When it makes sense to go “wide and deep”(57:33) Using flashtags to communicate opinions(01:02:44) HubSpot's decision-making process (01:09:41) Deciding what ideas to invest in(01:15:26) Defining and maintaining company culture(01:30:46) The potential of AI(01:37:03) Practical advice for learning AI(01:40:07) Where to find Dharmesh—Referenced:• WordPlay: https://wordplay.com/article/unlimited• ChatSpot: https://chatspot.ai/• Indian-origin entrepreneur buys ‘chat.com' for over $10 million, then sells, donates $250,000 to Khan Academy: https://www.businesstoday.in/technology/news/story/indian-origin-entrepreneur-buys-chatcom-for-over-10-million-then-sells-donates-250000-to-khan-academy-382907-2023-05-26• Kipp Bodnar on LinkedIn: https://www.linkedin.com/in/kippbodnar/• The surprising metric presenters should analyze: https://lars-sudmann.com/the-surprising-metric-presenters-should-analyze/• SoloWare: https://www.linkedin.com/posts/dharmesh_for-3-decades-now-in-addition-to-my-day-activity-7166500611247583232-kZgb/• Brian Halligan on LinkedIn: https://www.linkedin.com/in/brianhalligan/• First Principles: Elon Musk on the Power of Thinking for Yourself: https://jamesclear.com/first-principles• Peter Thiel on LinkedIn: https://www.linkedin.com/in/peterthiel/• The second law of thermodynamics: https://en.wikipedia.org/wiki/Second_law_of_thermodynamics• What is an SMB?: https://www.techtarget.com/whatis/definition/SMB-small-and-medium-sized-business-or-small-and-midsized-business• Shopify: https://www.shopify.com/• Relentless curiosity, radical accountability, and HubSpot's winning growth formula | Christopher Miller (VP of Product, Growth and AI): https://www.lennyspodcast.com/relentless-curiosity-radical-accountability-and-hubspots-winning-growth-formula-christopher-mil/• FlashTags: A Simple Hack for Conveying Context Without Confusion: https://www.onstartups.com/flashtags-a-simple-hack-for-conveying-context-without-confusion• What it means to “disagree and commit”: https://news.ycombinator.com/item?id=16949021• A Simple Decision Framework: Debate, Decide and Unite: https://connectingdots.com/p/debate-decide-unite• Dharmesh Shah's Frameworks for Creating a $1 Billion Net Worth: https://hakune.co/dharmesh-shah-networth/• Zip: https://ziphq.com/• The HubSpot Culture Code: Creating a Company We Love: https://blog.hubspot.com/blog/tabid/6307/bid/34234/the-hubspot-culture-code-creating-a-company-we-love.aspx• How defining values and culture helped Airbnb achieve worldwide success: https://lattice.com/library/how-defining-values-and-culture-helped-airbnb-achie• What is SQL?: https://aws.amazon.com/what-is/sql/• GrowthBot: https://community.hubspot.com/t5/Releases-and-Updates/Meet-GrowthBot-from-HubSpot-Labs/ba-p/417985—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

This is Part II of our MASTERCLASS episode series on the A.I. Revolution and practicality for marketers!You can go listen to A.I. Revolution Part I here.A.I. experts Susan and Scot Westwater continue to break down the history, evolutions, practical applications, and technology integrations that are possible through Artificial intelligence. From generative to pragmatic to voice marketing and beyond, we explore its depths in a way that is easy to understand. We even cover the intentionalism, integrity, and real-world reality of how A.I. is already and will be infused even more with our daily lives and how we can apply it to help grow our businesses in equitable ways.They define A.I. as using natural language conversations to allow interactions between humans and computers. Major topics include: avoiding A.I. hype and overpromises; the need for education on practical A.I. applications; guiding businesses through an A.I. strategy rooted in empathy; using A.I. ethically to aid humans, not replace them; industry-specific use cases; measuring the business impact of A.I.; and their upcoming book "Voice Marketing" designed to advance the field. With the right strategic foundation and reasonable expectations, A.I. technologies like voice assistants and chatbots offer exciting potential to streamline operations, engage audiences, and drive growth. However, A.I. should enhance human creativity and empathy, not seek to automate everything. With deliberate innovation and compassion, A.I. can be used responsibly to create positive change.P.S. This is only a snippet. Watch the full episode on YouTube to get all the gems from this conversation!And speaking of A.I. check out HubSpot's State of Marketing Report, which talks heavily about A.I. for marketers!Special Gift: If you tweet #AIRevolution with the link to either podcast or YouTube episode and tag @FindTroy, @ScotWestwater, and SusanWestwater (@SJW75), we will send you the ConversationalAI. Readiness Checklist for Marketers! You can also share and tag us on LinkedIn to get it!Beyond The Episode Gems:Learn More About Scot & Susan's Business: Pragmatic.DigitalConnect with Scot Westwater and Susan Westwater on LinkedInBuy Scot & Susan's Latest Book: "Voice Marketing"Learn About My New Venture: Season Three Media | Events | Marketing | Sales | DEIBADiscover All of the Podcats on the HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy's Instagram @FindTroy

Ready to join the A.I. Revolution?! And no this wasn't written by Chat GPT... but I digress..On this MASTERCLASS episode, I've brought in A.I. experts Susan and Scot Westwater to break down the history, evolutions, practical applications, and technology integrations that are possible through Artificial intelligence. From generative to pragmatic to voice marketing and beyond, we explore its depths in a way that is easy to understand. We even cover the intentionalism, integrity, and real-world reality of how A.I. is already and will be infused even more with our daily lives and how we can apply it to help grow our businesses in equitable ways.A.I. experts Susan and Scott Westwater provided an in-depth look at the current state of A.I. in marketing. They define A.I. as using natural language conversations to allow interactions between humans and computers. Major topics include: avoiding A.I. hype and overpromises; the need for education on practical A.I. applications; guiding businesses through an A.I. strategy rooted in empathy; using A.I. ethically to aid humans, not replace them; industry-specific use cases; measuring the business impact of A.I.; and their upcoming book "Voice Marketing" designed to advance the field. With the right strategic foundation and reasonable expectations, A.I. technologies like voice assistants and chatbots offer exciting potential to streamline operations, engage audiences, and drive growth. However, A.I. should enhance human creativity and empathy, not seek to automate everything. With deliberate innovation and compassion, A.I. can be used responsibly to create positive change.P.S. This is only a snippet. Watch the full episode on YouTube to get all the gems from this conversation!And speaking of A.I. check out HubSpot's State of Marketing Report, which talks heavily about A.I. for marketers!Special Gift: If you tweet #AIRevolution with the link to either podcast or YouTube episode and tag @FindTroy, @ScotWestwater, and SusanWestwater (@SJW75), we will send you the ConversationalAI. Readiness Checklist for Marketers! You can also share and tag us on LinkedIn to get it!Beyond The Episode Gems:Learn More About Scot & Susan's Business: Pragmatic.DigitalConnect with Scot Westwater and Susan Westwater on LinkedInBuy Scot & Susan's Latest Book: "Voice Marketing"Learn About My New Venture: Season Three Media | Events | Marketing | Sales | DEIBADiscover All of the Podcats on the HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy's Instagram @FindTroy

Ryan Serhant, renowned real CEO of SERHANT., and Bravo TV star, 5B dollars plus in sales. Author, innovator, and speaker, he revolutionizes real estate and inspires others worldwide. Top 3 Value Bombs 1. You used to have to run ads and you spent all this money and you have no idea really who would see that. Today, with the power of mobile, with the power of VR, with everything that's coming now through AI, you are your own personal enterprise. You are the business of you. 2. By 2027, 50 percent of the workforce in the US is going to classify at least a portion of their income as 10-99 income, which means that they will classify at least a good portion of their income as independent contractor income that they get from selling something. 3. What people don't realize is everyone is selling something, even as an attorney, you're selling your future clients on why they should retain you instead of somebody else. Brand It Like Serhant - Pre-Order Ryan's book and get 400 dollars in FREE bonuses! Sponsors HubSpot Close more deals and get on track for your best Q1 yet. Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales. Coda A platform that empowers your team to collaborate effectively and focus on shared goals. Get started with Coda today for free at Coda.io/fire

Ryan Serhant, renowned real CEO of SERHANT., and Bravo TV star, 5B dollars plus in sales. Author, innovator, and speaker, he revolutionizes real estate and inspires others worldwide. Top 3 Value Bombs 1. You used to have to run ads and you spent all this money and you have no idea really who would see that. Today, with the power of mobile, with the power of VR, with everything that's coming now through AI, you are your own personal enterprise. You are the business of you. 2. By 2027, 50 percent of the workforce in the US is going to classify at least a portion of their income as 10-99 income, which means that they will classify at least a good portion of their income as independent contractor income that they get from selling something. 3. What people don't realize is everyone is selling something, even as an attorney, you're selling your future clients on why they should retain you instead of somebody else. Brand It Like Serhant - Pre-Order Ryan's book and get 400 dollars in FREE bonuses! Sponsors HubSpot Close more deals and get on track for your best Q1 yet. Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales. Coda A platform that empowers your team to collaborate effectively and focus on shared goals. Get started with Coda today for free at Coda.io/fire

With over a billion views, Hilary Billings is a leading expert on the Psychology of Attention and the Co-Founder and CEO of Attentioneers - an agency that helps entrepreneurs grow revenue through short-form video strategy. Top 3 Value Bombs 1. The first thing that every great video must do is that it must grab attention. Nothing else matters if you can't get them to stop. It all starts with that opening shot, and if you don't do that well, all of the rest of your time and efforts are wasted. 2. What makes a professional is that they don't hold the content too precious. They don't think about it as being a reflection of them or how it's received and whether or not they should take it personally. 3. For most entrepreneurs, social media is just the brand affinity play or a lead driver, but not the primary business model. Get complimentary blueprint to content creation - Unlock the Secret to Viral Videos Sponsor HubSpot Close more deals and get on track for your best Q1 yet. Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales.

With over a billion views, Hilary Billings is a leading expert on the Psychology of Attention and the Co-Founder and CEO of Attentioneers - an agency that helps entrepreneurs grow revenue through short-form video strategy. Top 3 Value Bombs 1. The first thing that every great video must do is that it must grab attention. Nothing else matters if you can't get them to stop. It all starts with that opening shot, and if you don't do that well, all of the rest of your time and efforts are wasted. 2. What makes a professional is that they don't hold the content too precious. They don't think about it as being a reflection of them or how it's received and whether or not they should take it personally. 3. For most entrepreneurs, social media is just the brand affinity play or a lead driver, but not the primary business model. Get complimentary blueprint to content creation - Unlock the Secret to Viral Videos Sponsor HubSpot Close more deals and get on track for your best Q1 yet. Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales.

Cliff Ravenscraft, a Master Business Coach, Mentor, and Speaker, is dedicated to helping you overcome limiting beliefs and behaviors to live your dream life and pursue your true calling. Top 3 Value Bombs 1. If you get less than the desired results, what you just got are results, and the results you get are always perfect for the system that you had created. 2. Know what you want, know why you want it, and you have to believe that it's possible. 3. The important thing is that you actually start taking action now, and as soon as you start taking action now, you have broken the inertia issue and you will gain momentum. Check out Cliff's Podcast - Cliff Ravenscraft Show Sponsors HubSpot Close more deals and get on track for your best Q1 yet. Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales. Thought-Leader Ever thought about giving a TEDx talk. Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions Coda A platform that empowers your team to collaborate effectively and focus on shared goals. Get started with Coda today for free at Coda.io/fire

Cliff Ravenscraft, a Master Business Coach, Mentor, and Speaker, is dedicated to helping you overcome limiting beliefs and behaviors to live your dream life and pursue your true calling. Top 3 Value Bombs 1. If you get less than the desired results, what you just got are results, and the results you get are always perfect for the system that you had created. 2. Know what you want, know why you want it, and you have to believe that it's possible. 3. The important thing is that you actually start taking action now, and as soon as you start taking action now, you have broken the inertia issue and you will gain momentum. Check out Cliff's Podcast - Cliff Ravenscraft Show Sponsors HubSpot Close more deals and get on track for your best Q1 yet. Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales. Thought-Leader Ever thought about giving a TEDx talk. Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions Coda A platform that empowers your team to collaborate effectively and focus on shared goals. Get started with Coda today for free at Coda.io/fire

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. David quit his career as a Consulting Actuary to create the world's largest coaching business. He is currently coaching entrepreneurs to double revenue faster and overcome the Shiny Object Syndrome. Top 3 Value Bombs 1. The human mind is restless. If you are willing to tame it, you can achieve so much more in so much less time. 2. Know your goals and focus on them if you want more and better results faster - resulting in more time off. 3. Finish each day working on what is the most important for you and exercise it out of integrity. Get your Cheat Sheet with the first steps to double revenue, watch the 6 minute Achieve More in Less Time video, and get a chance to talk with David! - Your Gift Basket Sponsors HubSpot Close more deals and get on track for your best Q1 yet. Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales. Thrivetime Show Is now your time. Clay Clark's business coaching has helped over 2,000 entrepreneurs to dramatically increase profitability! Schedule your free consultation today at ThrivetimeShow.com

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. David quit his career as a Consulting Actuary to create the world's largest coaching business. He is currently coaching entrepreneurs to double revenue faster and overcome the Shiny Object Syndrome. Top 3 Value Bombs 1. The human mind is restless. If you are willing to tame it, you can achieve so much more in so much less time. 2. Know your goals and focus on them if you want more and better results faster - resulting in more time off. 3. Finish each day working on what is the most important for you and exercise it out of integrity. Get your Cheat Sheet with the first steps to double revenue, watch the 6 minute Achieve More in Less Time video, and get a chance to talk with David! - Your Gift Basket Sponsors HubSpot Close more deals and get on track for your best Q1 yet. Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales. Thrivetime Show Is now your time. Clay Clark's business coaching has helped over 2,000 entrepreneurs to dramatically increase profitability! Schedule your free consultation today at ThrivetimeShow.com

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Kris Krohn is an 8 figure influencer in the space of money, business, finance and personal development. He is a 4-time bestselling author, has a wife, 4 kids and he loves elevating other people. Top 3 Value Bombs 1. There's a group of people out there for anyone who wants to step up and is brave enough to become a leader. 2. Let go of the things that didn't matter. Become obsessed with the preferences of your tribe. 3. The only way for you to get discovered is to deposit yourself where the conversations are happening. Learn the how-to steps for becoming an influencer - Launch My Influence Sponsors HubSpot Close more deals and get on track for your best Q1 yet. Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales. Coda A platform that empowers your team to collaborate effectively and focus on shared goals. Get started with Coda today for free at Coda.io/fire

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Kris Krohn is an 8 figure influencer in the space of money, business, finance and personal development. He is a 4-time bestselling author, has a wife, 4 kids and he loves elevating other people. Top 3 Value Bombs 1. There's a group of people out there for anyone who wants to step up and is brave enough to become a leader. 2. Let go of the things that didn't matter. Become obsessed with the preferences of your tribe. 3. The only way for you to get discovered is to deposit yourself where the conversations are happening. Learn the how-to steps for becoming an influencer - Launch My Influence Sponsors HubSpot Close more deals and get on track for your best Q1 yet. Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales. Coda A platform that empowers your team to collaborate effectively and focus on shared goals. Get started with Coda today for free at Coda.io/fire

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Mark helps cryptocurrencies go from concept to product, growing one project to 30 million in value. He recently founded xBTC, one of the most diversified and unique tokens in crypto. Top 3 Value Bombs 1. Cryptocurrency is blockchain technology. 2. Many thought leaders are in Cryptocurrency on social media, and they want to engage. 3. Start building networks and relationships - be generous in sharing your skills and time, and be part of the community. Follow xBTC on Twitter - xBTC Twitter Sponsors HubSpot Close more deals and get on track for your best Q1 yet. Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales. Thought-Leader Ever thought about giving a TEDx talk. Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Mark helps cryptocurrencies go from concept to product, growing one project to 30 million in value. He recently founded xBTC, one of the most diversified and unique tokens in crypto. Top 3 Value Bombs 1. Cryptocurrency is blockchain technology. 2. Many thought leaders are in Cryptocurrency on social media, and they want to engage. 3. Start building networks and relationships - be generous in sharing your skills and time, and be part of the community. Follow xBTC on Twitter - xBTC Twitter Sponsors HubSpot Close more deals and get on track for your best Q1 yet. Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales. Thought-Leader Ever thought about giving a TEDx talk. Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions

Omar Hamdi is founder of the world's only pay on results PR firm, Pathos Communications (payonresultspr.com). A media personality who's worked on British Academy Award winning shows and contributed to four books. Top 3 Value Bombs 1. PR and media attention is a means to an end. It's not just something that you do to make you feel good for 5 minutes. There are cheaper and easier ways to feel good for 5 minutes than hiring a PR agency. 2. A good PR consultant will be just as obsessed with what happens after the article is published as they are about getting. The article published because if it's just about getting an article published, it's just another URL on the Internet. That that's not going to change anything. 3. Make sure Your PR is as obsessed with what happens after the article is published as they are with getting the article published. Book a meeting with Omar's team and mention EOFire to get a special offer from Omar - PayOnResultsPR.com Sponsors HubSpot Close more deals and get on track for your best Q1 yet. Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales. Hostinger Among the top web hosting and website creation brands in the world! See for yourself. Head to Hostinger.com/onfire and use code ONFIRE for an exclusive 10 percent discount Coda A platform that empowers your team to collaborate effectively and focus on shared goals. Get started with Coda today for free at Coda.io/fire

Omar Hamdi is founder of the world's only pay on results PR firm, Pathos Communications (payonresultspr.com). A media personality who's worked on British Academy Award winning shows and contributed to four books. Top 3 Value Bombs 1. PR and media attention is a means to an end. It's not just something that you do to make you feel good for 5 minutes. There are cheaper and easier ways to feel good for 5 minutes than hiring a PR agency. 2. A good PR consultant will be just as obsessed with what happens after the article is published as they are about getting. The article published because if it's just about getting an article published, it's just another URL on the Internet. That that's not going to change anything. 3. Make sure Your PR is as obsessed with what happens after the article is published as they are with getting the article published. Book a meeting with Omar's team and mention EOFire to get a special offer from Omar - PayOnResultsPR.com Sponsors HubSpot Close more deals and get on track for your best Q1 yet. Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales. Hostinger Among the top web hosting and website creation brands in the world! See for yourself. Head to Hostinger.com/onfire and use code ONFIRE for an exclusive 10 percent discount Coda A platform that empowers your team to collaborate effectively and focus on shared goals. Get started with Coda today for free at Coda.io/fire

As CEO of Monkedia, EY Entrepreneur of the Year Finalist Noah Curran has helped some of todays biggest brands and leaders fast-track their success and reach new heights. Top 3 Value Bombs 1. Concentrating solely on significant priorities avoids wasting time on less crucial matters that may hinder success. 2. Taking action is crucial to success. Successful people, even in minor situations, are decisive. Inaction leads to obstacles and constraints. 3. Concentrate, refine, and question "what" and "why." Identify your passion, narrow it down, and be thorough. Prioritize the micro-level for tangible improvements. Visit and learn more about how to Reach your growth goals faster - Noah's Website Sponsors HubSpot Close more deals and get on track for your best Q1 yet! Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales. FranBridge Many EOFire listeners have launched franchises in a variety of industries outside of food – and FranBridge Consulting has guided them to these premier opportunities! Sign up for a free consultation with Jon - or get a free copy of his book, Non-Food Franchising - at FranBridgeConsulting.com

As CEO of Monkedia, EY Entrepreneur of the Year Finalist Noah Curran has helped some of todays biggest brands and leaders fast-track their success and reach new heights. Top 3 Value Bombs 1. Concentrating solely on significant priorities avoids wasting time on less crucial matters that may hinder success. 2. Taking action is crucial to success. Successful people, even in minor situations, are decisive. Inaction leads to obstacles and constraints. 3. Concentrate, refine, and question "what" and "why." Identify your passion, narrow it down, and be thorough. Prioritize the micro-level for tangible improvements. Visit and learn more about how to Reach your growth goals faster - Noah's Website Sponsors HubSpot Close more deals and get on track for your best Q1 yet! Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales. FranBridge Many EOFire listeners have launched franchises in a variety of industries outside of food – and FranBridge Consulting has guided them to these premier opportunities! Sign up for a free consultation with Jon - or get a free copy of his book, Non-Food Franchising - at FranBridgeConsulting.com

Kelsey Shumway's the Director of Sales & Strategy at RepurposeHouse, the world's leading content recycling agency. She helps entrepreneurs best strategize how to best show up on social, and get the most out of their content. Top 3 Value Bombs 1. You've got an audience that is searching for your wisdom, for your content, for your products. To not stay in front of them is such a big missed opportunity when we know business can be driven through social media. 2. People expect you to mess up. People don't expect you to speak like a robot and to just focus on posting your content instead of perfecting it. 3. Get clear into the goals of your call to actions so people know what you want them to do. It allows your audience to become familiarized with what you're selling and your products so that when the need arises for what you are selling or what you're creating, you're top of mind. Visit Kelsey's website and schedule a call with her, and get you rocking with some good content - Repurpose House Sponsors HubSpot Close more deals and get on track for your best Q1 yet. Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales. Thought-Leader Ever thought about giving a TEDx talk. Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions Coda A platform that empowers your team to collaborate effectively and focus on shared goals. Get started with Coda today for free at Coda.io/fire

Kelsey Shumway's the Director of Sales & Strategy at RepurposeHouse, the world's leading content recycling agency. She helps entrepreneurs best strategize how to best show up on social, and get the most out of their content. Top 3 Value Bombs 1. You've got an audience that is searching for your wisdom, for your content, for your products. To not stay in front of them is such a big missed opportunity when we know business can be driven through social media. 2. People expect you to mess up. People don't expect you to speak like a robot and to just focus on posting your content instead of perfecting it. 3. Get clear into the goals of your call to actions so people know what you want them to do. It allows your audience to become familiarized with what you're selling and your products so that when the need arises for what you are selling or what you're creating, you're top of mind. Visit Kelsey's website and schedule a call with her, and get you rocking with some good content - Repurpose House Sponsors HubSpot Close more deals and get on track for your best Q1 yet. Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales. Thought-Leader Ever thought about giving a TEDx talk. Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions Coda A platform that empowers your team to collaborate effectively and focus on shared goals. Get started with Coda today for free at Coda.io/fire

Steven M. Schorr is the founder, CEO of Extended Longevity, Inc. He is a patented inventor entrepreneur with 50 years experience in the development of biotechnology products. He is the inventor of the Extended Longevity protocol, 10 Phytotherapeutic. Extract formulations proven to reverse the biomarkers of aging. First human to decelerate their age by 3 years. Top 3 Value Bombs 1. With determination and passion, you can achieve anything. 2. Addressing the health issues linked to aging is crucial because growing old without maintaining good health is challenging. 3. Consider the value of your health and the potential costs if it deteriorates. Being proactive, staying healthy, and enjoying life to the fullest is a worthwhile investment. Visit to learn more about unlocking the secret to healthy aging and a longer, more vibrant life - Extended Longevity Website Sponsors HubSpot: Close more deals and get on track for your best Q1 yet! Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales. Thrivetime Show Is now your time? Clay Clark's business coaching has helped over 2,000 entrepreneurs to dramatically increase profitability! Schedule your free consultation today at ThrivetimeShow.com Hims For your personalized treatment option and to start your free online visit today, visit Hims.com/eof Prescriptions require an online consultation with a healthcare provider who will determine if appropriate. Restrictions apply. See Hims.com/eof for details and important safety information. Subscription required. Price varies based on product and subscription plan.

Steven M. Schorr is the founder, CEO of Extended Longevity, Inc. He is a patented inventor entrepreneur with 50 years experience in the development of biotechnology products. He is the inventor of the Extended Longevity protocol, 10 Phytotherapeutic. Extract formulations proven to reverse the biomarkers of aging. First human to decelerate their age by 3 years. Top 3 Value Bombs 1. With determination and passion, you can achieve anything. 2. Addressing the health issues linked to aging is crucial because growing old without maintaining good health is challenging. 3. Consider the value of your health and the potential costs if it deteriorates. Being proactive, staying healthy, and enjoying life to the fullest is a worthwhile investment. Visit to learn more about unlocking the secret to healthy aging and a longer, more vibrant life - Extended Longevity Website Sponsors HubSpot: Close more deals and get on track for your best Q1 yet! Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales. Thrivetime Show Is now your time? Clay Clark's business coaching has helped over 2,000 entrepreneurs to dramatically increase profitability! Schedule your free consultation today at ThrivetimeShow.com Hims For your personalized treatment option and to start your free online visit today, visit Hims.com/eof Prescriptions require an online consultation with a healthcare provider who will determine if appropriate. Restrictions apply. See Hims.com/eof for details and important safety information. Subscription required. Price varies based on product and subscription plan.

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Brad is a mastermind master, having been a part of 30, started over a dozen of his own, and worked with Tony Robbins, Dean Graziosi, and more. He shares his secrets to creating profitable mastermind groups to bolt onto your business in 5-10 hours a month. Top 3 Value Bombs 1. There's always a better way to make more income, more impact, and do it in less time. You owe it to yourself to explore and investigate other models. 2. Many people will pay more for a great mastermind. Be the niche and own the space - and create a very specific offer for people that's reassuringly expensive, and your income will balloon as a result. 3. Whatever your goal is, make sure to pick up the vehicle that allows you to go there. Build and fill a mastermind by turning in-demand knowledge and expertise into a lucrative business in just 5 days - Build A Mastermind Sponsors HubSpot Close more deals and get on track for your best Q1 yet. Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales. Hostinger Among the top web hosting and website creation brands in the world! See for yourself. Head to Hostinger.com/onfire and use code ONFIRE for an exclusive 10 percent discount Coda A platform that empowers your team to collaborate effectively and focus on shared goals. Get started with Coda today for free at Coda.io/fire

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Brad is a mastermind master, having been a part of 30, started over a dozen of his own, and worked with Tony Robbins, Dean Graziosi, and more. He shares his secrets to creating profitable mastermind groups to bolt onto your business in 5-10 hours a month. Top 3 Value Bombs 1. There's always a better way to make more income, more impact, and do it in less time. You owe it to yourself to explore and investigate other models. 2. Many people will pay more for a great mastermind. Be the niche and own the space - and create a very specific offer for people that's reassuringly expensive, and your income will balloon as a result. 3. Whatever your goal is, make sure to pick up the vehicle that allows you to go there. Build and fill a mastermind by turning in-demand knowledge and expertise into a lucrative business in just 5 days - Build A Mastermind Sponsors HubSpot Close more deals and get on track for your best Q1 yet. Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales. Hostinger Among the top web hosting and website creation brands in the world! See for yourself. Head to Hostinger.com/onfire and use code ONFIRE for an exclusive 10 percent discount Coda A platform that empowers your team to collaborate effectively and focus on shared goals. Get started with Coda today for free at Coda.io/fire

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Greg Halpern is the creator of Formula 4 Protocol, the renowned self mastery and meditation course that people are calling “the best thing you will ever get in your life". Mentored by Earl Nightingale, Zig Ziglar and W. Clement Stone, his diverse life path has brought him around the world helping leaders and visionaries achieve health mastery, spiritual fulfillment, and massive success in life and business. Top 3 Value Bombs 1. Most people don't make meaningful change until the pain of that change is so great that they have no choice left. 2. You never change the existing reality by fighting it. Instead, you put a new model in place that's so perfect and so fantastic that the old way of doing things becomes obsolete. 3. When you say that you need money, you're being an object of poverty. The universe sees you as a person that needs money so it keeps sending you situations where you struggle so you keep needing money... Learn more about Greg's global mission - Ultimate Kindness Sponsors HubSpot Close more deals and get on track for your best Q1 yet! Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales. Thought-Leader Ever thought about giving a TEDx talk. Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Greg Halpern is the creator of Formula 4 Protocol, the renowned self mastery and meditation course that people are calling “the best thing you will ever get in your life". Mentored by Earl Nightingale, Zig Ziglar and W. Clement Stone, his diverse life path has brought him around the world helping leaders and visionaries achieve health mastery, spiritual fulfillment, and massive success in life and business. Top 3 Value Bombs 1. Most people don't make meaningful change until the pain of that change is so great that they have no choice left. 2. You never change the existing reality by fighting it. Instead, you put a new model in place that's so perfect and so fantastic that the old way of doing things becomes obsolete. 3. When you say that you need money, you're being an object of poverty. The universe sees you as a person that needs money so it keeps sending you situations where you struggle so you keep needing money... Learn more about Greg's global mission - Ultimate Kindness Sponsors HubSpot Close more deals and get on track for your best Q1 yet. Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales. Thought-Leader Ever thought about giving a TEDx talk. Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions

Every month we put together an income report to share a behind-the-scenes look at the ups and downs of running a 7-figure business. In full transparency, it's not easy – but it IS possible. Through hearing about our mistakes, lessons learned, and our wins, we hope to inspire and motivate you to take action in your business with just one step forward every single day. For our full income report, visit EOFire.com/income124, and IGNITE! December 2023 Income At-A-Glance Gross Income for December: $146,758 Total Expenses for December: $17,182 Total Net Profit for December: $129,576 Difference b/t December and November: -$29,958 Percentage of net profit to overall gross revenue: 88 pecent Sponsors HubSpot Close more deals and get on track for your best Q1 yet. Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales. Hostinger Among the top web hosting and website creation brands in the world! See for yourself. Head to Hostinger.com/onfire and use code ONFIRE for an exclusive 10 percent discount Coda A platform that empowers your team to collaborate effectively and focus on shared goals. Get started with Coda today for free at Coda.io/fire

Every month we put together an income report to share a behind-the-scenes look at the ups and downs of running a 7-figure business. In full transparency, it's not easy – but it IS possible. Through hearing about our mistakes, lessons learned, and our wins, we hope to inspire and motivate you to take action in your business with just one step forward every single day. For our full income report, visit EOFire.com/income124, and IGNITE! December 2023 Income At-A-Glance Gross Income for December: $146,758 Total Expenses for December: $17,182 Total Net Profit for December: $129,576 Difference b/t December and November: -$29,958 Percentage of net profit to overall gross revenue: 88 pecent Sponsors HubSpot Close more deals and get on track for your best Q1 yet. Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales. Hostinger Among the top web hosting and website creation brands in the world! See for yourself. Head to Hostinger.com/onfire and use code ONFIRE for an exclusive 10 percent discount Coda A platform that empowers your team to collaborate effectively and focus on shared goals. Get started with Coda today for free at Coda.io/fire

Joe Foster, founder of Reebok, is a renowned figure in the athletic footwear industry. With his innovative spirit, he established Reebok in 1958, pioneering athletic performance and style. His commitment to quality and design reshaped the world of sports and fashion, leaving a lasting legacy. He is also the author of Shoe Maker: The Untold Story of the British Family Firm that Became a Global Brand. Top 3 Value Bombs 1. Entrepreneurs need to be naturally optimistic. While you can turn an optimist into an entrepreneur, not everyone is inclined or capable of handling the risks of entrepreneurship. 2. Reebok seized the opportunity, securing production facilities and avoiding potential market starvation. This strategic move propelled Reebok from a running company to the world's leading sports shoe company, surpassing Adidas and Nike in sales. 3. To be an entrepreneur, you need patience, stamina, and a genuine enjoyment of what you do. The three most crucial aspects are having fun, ensuring you have even more fun, and being enthusiastic. In essence, you should enjoy, understand, and actively participate in what you are doing. Check out Joe's  website - Reebok The Founder Sponsors HubSpot Close more deals and get on track for your best Q1 yet. Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales. Hostinger Among the top web hosting and website creation brands in the world. See for yourself. Head to Hostinger.com/onfire and use code ONFIRE for an exclusive 10 percent discount

Joe Foster, founder of Reebok, is a renowned figure in the athletic footwear industry. With his innovative spirit, he established Reebok in 1958, pioneering athletic performance and style. His commitment to quality and design reshaped the world of sports and fashion, leaving a lasting legacy. He is also the author of Shoe Maker: The Untold Story of the British Family Firm that Became a Global Brand. Top 3 Value Bombs 1. Entrepreneurs need to be naturally optimistic. While you can turn an optimist into an entrepreneur, not everyone is inclined or capable of handling the risks of entrepreneurship. 2. Reebok seized the opportunity, securing production facilities and avoiding potential market starvation. This strategic move propelled Reebok from a running company to the world's leading sports shoe company, surpassing Adidas and Nike in sales. 3. To be an entrepreneur, you need patience, stamina, and a genuine enjoyment of what you do. The three most crucial aspects are having fun, ensuring you have even more fun, and being enthusiastic. In essence, you should enjoy, understand, and actively participate in what you are doing. Check out Joe's  website - Reebok The Founder Sponsors HubSpot Close more deals and get on track for your best Q1 yet. Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales. Hostinger Among the top web hosting and website creation brands in the world. See for yourself. Head to Hostinger.com/onfire and use code ONFIRE for an exclusive 10 percent discount

Timothy Lyons is an active NYC Firefighter and former ER nurse who made a pivot and became a real estate investor, an Amazon number 1 Best Selling Co-Author, as well as a podcast host of The Passive Income Brothers Podcast. Top 3 Value Bombs 1. Success does not necessarily require a college education in the specific field you pursue. 2. Delving into real estate investing can lead you to encounter so-called "gurus" who may encourage you to purchase products that might seem too good to be true. 3. It is never too late to begin, but you must take that first step. Completing a task is better than waiting for perfection, even if it is imperfect. Nothing would ever get accomplished if you insisted on perfection before every decision. So, go ahead and get started. Listen and dive into the world of smart passive income with Tim and Greg Lyons on The Passive Income Brothers podcast - Passive Income Brothers Podcast -   Sponsors HubSpot Close more deals and get on track for your best Q1 yet. Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales. Thrivetime Show Is now your time? Clay Clark's business coaching has helped over 2,000 entrepreneurs to dramatically increase profitability! Schedule your free consultation today at ThrivetimeShow.com Coda A platform that empowers your team to collaborate effectively and focus on shared goals. Get started with Coda today for free at Coda.io/fire

Timothy Lyons is an active NYC Firefighter and former ER nurse who made a pivot and became a real estate investor, an Amazon number 1 Best Selling Co-Author, as well as a podcast host of The Passive Income Brothers Podcast. Top 3 Value Bombs 1. Success does not necessarily require a college education in the specific field you pursue. 2. Delving into real estate investing can lead you to encounter so-called "gurus" who may encourage you to purchase products that might seem too good to be true. 3. It is never too late to begin, but you must take that first step. Completing a task is better than waiting for perfection, even if it is imperfect. Nothing would ever get accomplished if you insisted on perfection before every decision. So, go ahead and get started. Listen and dive into the world of smart passive income with Tim and Greg Lyons on The Passive Income Brothers podcast - Passive Income Brothers Podcast -   Sponsors HubSpot Close more deals and get on track for your best Q1 yet. Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales. Thrivetime Show Is now your time? Clay Clark's business coaching has helped over 2,000 entrepreneurs to dramatically increase profitability! Schedule your free consultation today at ThrivetimeShow.com Coda A platform that empowers your team to collaborate effectively and focus on shared goals. Get started with Coda today for free at Coda.io/fire

Donovan former Series 65 Wealth Advisor and Chelsea, D1 athlete and Insurance agency owner are a husband wife duo taking on the Employee Benefits Market for Large Employers across the country. Top 3 Value Bombs 1. You do not have to expand your business too broadly. Focus on a specific area until you can say no to certain opportunities. 2. Entrepreneurial journeys and business growth are rarely straightforward. Progress happens, but the business model or client base may need adjusting. The trip involves ups, downs, and setbacks. Embracing the process and prioritizing customer service will lead to the desired destination. 3. Be transparent, proactive, and constantly evolving to avoid being outdone. Embrace growth, learning, and change. Connect with Chelsea on LinkedIn - Chelsea's LinkedIn Sponsors HubSpot Close more deals and get on track for your best Q1 yet. Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales. Thought-Leader Ever thought about giving a TEDx talk. Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions  

Donovan former Series 65 Wealth Advisor and Chelsea, D1 athlete and Insurance agency owner are a husband wife duo taking on the Employee Benefits Market for Large Employers across the country. Top 3 Value Bombs 1. You do not have to expand your business too broadly. Focus on a specific area until you can say no to certain opportunities. 2. Entrepreneurial journeys and business growth are rarely straightforward. Progress happens, but the business model or client base may need adjusting. The trip involves ups, downs, and setbacks. Embracing the process and prioritizing customer service will lead to the desired destination. 3. Be transparent, proactive, and constantly evolving to avoid being outdone. Embrace growth, learning, and change. Connect with Chelsea on LinkedIn - Chelsea's LinkedIn Sponsors HubSpot Close more deals and get on track for your best Q1 yet. Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales. Thought-Leader Ever thought about giving a TEDx talk. Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions

Internet entrepreneur, mentor, and investor Ariel Poler is passionate about human augmentation & mental health. He and Stanford psychiatrist Dr. David Spiegel co-founded self-hypnosis app Reveri to make affordable care available to the masses. Top 3 Value Bombs 1. Consistent effort and dedication to inspiring others can lead to success, often with a touch of good fortune. 2. The particular form of Western psychotherapy has a long history, but its impact was historically limited due to the scarcity of skilled practitioners Sdsd 3. It is crucial to continually assess your app's or software's functionality on multiple fronts. Visit the world's most trusted hypnosis app backed by clinical research. Try it for FREE - Reveri Website Sponsors HubSpot Close more deals and get on track for your best Q1 yet. Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales. NetSuite Download NetSuite's popular KPI Checklist absolutely free - designed to give you consistently excellent performance - at NetSuite.com/fire Coda A platform that empowers your team to collaborate effectively and focus on shared goals. Get started with Coda today for free at Coda.io/fire

Internet entrepreneur, mentor, and investor Ariel Poler is passionate about human augmentation & mental health. He and Stanford psychiatrist Dr. David Spiegel co-founded self-hypnosis app Reveri to make affordable care available to the masses. Top 3 Value Bombs 1. Consistent effort and dedication to inspiring others can lead to success, often with a touch of good fortune. 2. The particular form of Western psychotherapy has a long history, but its impact was historically limited due to the scarcity of skilled practitioners Sdsd 3. It is crucial to continually assess your app's or software's functionality on multiple fronts. Visit the world's most trusted hypnosis app backed by clinical research. Try it for FREE - Reveri Website Sponsors HubSpot Close more deals and get on track for your best Q1 yet. Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales. NetSuite Download NetSuite's popular KPI Checklist absolutely free - designed to give you consistently excellent performance - at NetSuite.com/fire Coda A platform that empowers your team to collaborate effectively and focus on shared goals. Get started with Coda today for free at Coda.io/fire

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Michael Johnson is a Business Mindset Consultant who has helped thousands of entrepreneurs learn the necessary tools to find their superpowers, upgrade their emotional operating systems, and deal with the challenges of life and business. Top 3 Value Bombs 1. It is your right to feel good. Take control and learn how to feel good from the inside out. 2. Our emotional operating system governs how we feel and how we respond to the things going on in the world. 3. Nobody outside of yourself has the control to go into your internal system and make you feel anything. MajicForLife - Finding The Majic In Life - that's the KEY to living happy and fulfilled. Sorry This link was active when this episode was first published in 2021. This resource is no longer available. Sponsors HubSpot Close more deals and get on track for your best Q1 yet! Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales. Thought-Leader Ever thought about giving a TEDx talk. Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Michael Johnson is a Business Mindset Consultant who has helped thousands of entrepreneurs learn the necessary tools to find their superpowers, upgrade their emotional operating systems, and deal with the challenges of life and business. Top 3 Value Bombs 1. It is your right to feel good. Take control and learn how to feel good from the inside out. 2. Our emotional operating system governs how we feel and how we respond to the things going on in the world. 3. Nobody outside of yourself has the control to go into your internal system and make you feel anything. MajicForLife - Finding The Majic In Life - that's the KEY to living happy and fulfilled. Sorry This link was active when this episode was first published in 2021. This resource is no longer available. Sponsors HubSpot Close more deals and get on track for your best Q1 yet! Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales. Thought-Leader Ever thought about giving a TEDx talk. Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Jon Acuff is the New York Times bestselling author of seven books and an INC Magazine Top 100 Leadership speaker. His latest book, Soundtracks, will be available nationwide April 2021. Top 3 Value Bombs 1. Every new level you go to, there is a new fear; deal with it, and go to the next level. 2. Do what you want to do, do not allow extra thoughts to slow you down. 3. Bravery is a choice, not a feeling. Start today, make that choice, and see the difference it makes in your life when the thoughts are the thoughts you want to have - not the ones that you think you're supposed to have. A Road Map To Financial Freedom and Fulfillment. Available now - order your copy today - The Common Path To Uncommon Success Sponsors HubSpot Close more deals and get on track for your best Q1 yet. Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales. Hostinger Among the top web hosting and website creation brands in the world. See for yourself. Head to Hostinger.com/onfire and use code ONFIRE for an exclusive 10 percent discount Coda A platform that empowers your team to collaborate effectively and focus on shared goals. Get started with Coda today for free at Coda.io/fire

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Jon Acuff is the New York Times bestselling author of seven books and an INC Magazine Top 100 Leadership speaker. His latest book, Soundtracks, will be available nationwide April 2021. Top 3 Value Bombs 1. Every new level you go to, there is a new fear; deal with it, and go to the next level. 2. Do what you want to do, do not allow extra thoughts to slow you down. 3. Bravery is a choice, not a feeling. Start today, make that choice, and see the difference it makes in your life when the thoughts are the thoughts you want to have - not the ones that you think you're supposed to have. A Road Map To Financial Freedom and Fulfillment. Available now - order your copy today - The Common Path To Uncommon Success Sponsors HubSpot Close more deals and get on track for your best Q1 yet. Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales. Hostinger Among the top web hosting and website creation brands in the world. See for yourself. Head to Hostinger.com/onfire and use code ONFIRE for an exclusive 10 percent discount Coda A platform that empowers your team to collaborate effectively and focus on shared goals. Get started with Coda today for free at Coda.io/fire

As CEO and Founder of Summer, Paul Kromidas is a mission-driven entrepreneur pioneering an innovative approach to vacation home ownership. With the vision to carve a new path for homeowners seeking to own a second home, Kromidas leads the Summer team to open access to vacation homes by eliminating the headache and risk associated with buying. Top 3 Value Bombs 1. If you persist long enough, success will come. 2. The name summer reflects a desire to redefine the traditional elitist connotations associated with the concept. 3. Short-term rentals can be profitable, but managing them is challenging. There are risks and many challenges, including emergencies and late-night issues. Visit and check out the complete vacation home solution - Summer Website Sponsors HubSpot Close more deals and get on track for your best Q1 yet! Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales. Hostinger Among the top web hosting and website creation brands in the world. See for yourself. Head to Hostinger.com/onfire and use code ONFIRE for an exclusive 10 prcent discount  

As CEO and Founder of Summer, Paul Kromidas is a mission-driven entrepreneur pioneering an innovative approach to vacation home ownership. With the vision to carve a new path for homeowners seeking to own a second home, Kromidas leads the Summer team to open access to vacation homes by eliminating the headache and risk associated with buying. Top 3 Value Bombs 1. If you persist long enough, success will come. 2. The name summer reflects a desire to redefine the traditional elitist connotations associated with the concept. 3. Short-term rentals can be profitable, but managing them is challenging. There are risks and many challenges, including emergencies and late-night issues. Visit and check out the complete vacation home solution - Summer Website Sponsors HubSpot Close more deals and get on track for your best Q1 yet! Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales. Hostinger Among the top web hosting and website creation brands in the world. See for yourself. Head to Hostinger.com/onfire and use code ONFIRE for an exclusive 10 prcent discount

Kurt Long believes in ‘business as a force for good'. He has grown and sold three successful businesses and serves as an investor, advisor and board member for others. He is currently co-founder of BUNKR. Top 3 Value Bombs 1. Aligning business goals with life priorities can help one attain what one wants and find satisfaction in what one gets. 2. Entrepreneur is transforming a vision into a successful reality, creating value for all parties involved. 3. Size only sometimes determines success. Connect with Kurt on LinkedIn - Kurt's LinkedIn Sponsors HubSpot Close more deals and get on track for your best Q1 yet. Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales. FranBridge Many EOFire listeners have launched franchises in a variety of industries outside of food – and FranBridge Consulting has guided them to these premier opportunities. Sign up for a free consultation with Jon - or get a free copy of his book, Non-Food Franchising - at FranBridgeConsulting.com

Kurt Long believes in ‘business as a force for good'. He has grown and sold three successful businesses and serves as an investor, advisor and board member for others. He is currently co-founder of BUNKR. Top 3 Value Bombs 1. Aligning business goals with life priorities can help one attain what one wants and find satisfaction in what one gets. 2. Entrepreneur is transforming a vision into a successful reality, creating value for all parties involved. 3. Size only sometimes determines success. Connect with Kurt on LinkedIn - Kurt's LinkedIn Sponsors HubSpot Close more deals and get on track for your best Q1 yet. Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales. FranBridge Many EOFire listeners have launched franchises in a variety of industries outside of food – and FranBridge Consulting has guided them to these premier opportunities. Sign up for a free consultation with Jon - or get a free copy of his book, Non-Food Franchising - at FranBridgeConsulting.com

Jon Ostenson is a top 1 percent Franchise Broker, Consultant, Investor, and Author of the book 'Non-Food Franchising'. He draws on his experience as a former Inc. 500 Franchise President and Multi-Brand Franchisee in serving his clients. He is a frequent contributor on Franchising for Forbes, Inc., Bloomberg and The Franchise Journal. Top 3 Value Bombs 1. One overlooked aspect of success is focusing on stewardship and family legacy. 2. When advising early-stage entrepreneurs, he believes there are three key aspects to consider: mindset, talent, and investment criteria. 3. People are crucial to any business, whether the individuals you hire or the franchisor you partner with. Check out to receive a free copy of Jon's new book – NON-Food Franchising, and book a call - FranBridge Consulting Website Sponsors HubSpot Close more deals and get on track for your best Q1 yet. Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales. Hostinger Among the top web hosting and website creation brands in the world. See for yourself. Head to Hostinger.com/onfire and use code ONFIRE for an exclusive 10 percent discount

Jon Ostenson is a top 1 percent Franchise Broker, Consultant, Investor, and Author of the book 'Non-Food Franchising'. He draws on his experience as a former Inc. 500 Franchise President and Multi-Brand Franchisee in serving his clients. He is a frequent contributor on Franchising for Forbes, Inc., Bloomberg and The Franchise Journal. Top 3 Value Bombs 1. One overlooked aspect of success is focusing on stewardship and family legacy. 2. When advising early-stage entrepreneurs, he believes there are three key aspects to consider: mindset, talent, and investment criteria. 3. People are crucial to any business, whether the individuals you hire or the franchisor you partner with. Check out to receive a free copy of Jon's new book – NON-Food Franchising, and book a call - FranBridge Consulting Website Sponsors HubSpot Close more deals and get on track for your best Q1 yet. Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales. Hostinger Among the top web hosting and website creation brands in the world. See for yourself. Head to Hostinger.com/onfire and use code ONFIRE for an exclusive 10 percent discount

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Clay Clark is the founder of 6 multi-million dollar businesses, author of 12 books, Forbes contributor, Former SBA Entrepreneur of the year. Top 3 Value Bombs 1. If you don't have a business, look at licensing or franchising. Franchising allows you to buy a scaleable system that works. 2. A goal is a dream with a deadline. 3. Know how much it costs for you to achieve your goals for your F6 life — your goals for your faith, family, finances, fitness, friendship, and fun. Schedule a 2-day training and see if licensing is a good fit for you - FlowPhotos.com Sponsors HubSpot Close more deals and get on track for your best Q1 yet. Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales. Hostinger Among the top web hosting and website creation brands in the world. See for yourself. Head to Hostinger.com/onfire and use code ONFIRE for an exclusive 10 percent discount

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Clay Clark is the founder of 6 multi-million dollar businesses, author of 12 books, Forbes contributor, Former SBA Entrepreneur of the year. Top 3 Value Bombs 1. If you don't have a business, look at licensing or franchising. Franchising allows you to buy a scaleable system that works. 2. A goal is a dream with a deadline. 3. Know how much it costs for you to achieve your goals for your F6 life — your goals for your faith, family, finances, fitness, friendship, and fun. Schedule a 2-day training and see if licensing is a good fit for you - FlowPhotos.com Sponsors HubSpot Close more deals and get on track for your best Q1 yet. Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales. Hostinger Among the top web hosting and website creation brands in the world. See for yourself. Head to Hostinger.com/onfire and use code ONFIRE for an exclusive 10 percent discount

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Rory Vaden is the Co-founder of Brand Builders Group, a Hall of Fame Speaker, and New York York Times bestselling author. Top 3 Value Bombs 1. Your mission matters because it matters to somebody else out there. That person is looking for you and trying to find you. If you focus and look for your uniqueness, you'd find them. But if you have diluted your focus, you'll have diluted your results. 2. If you don't know what problems you solve, there's no way that your prospect or audience ever will. 3. Personal branding is the digitization of reputation. Get a free strategy call with Rory's team - Rory's website Sponsors HubSpot Close more deals and get on track for your best Q1 yet! Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales. Thought-Leader Ever thought about giving a TEDx talk. Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Rory Vaden is the Co-founder of Brand Builders Group, a Hall of Fame Speaker, and New York York Times bestselling author. Top 3 Value Bombs 1. Your mission matters because it matters to somebody else out there. That person is looking for you and trying to find you. If you focus and look for your uniqueness, you'd find them. But if you have diluted your focus, you'll have diluted your results. 2. If you don't know what problems you solve, there's no way that your prospect or audience ever will. 3. Personal branding is the digitization of reputation. Get a free strategy call with Rory's team - Rory's website Sponsors HubSpot Close more deals and get on track for your best Q1 yet! Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales. Thought-Leader Ever thought about giving a TEDx talk. Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Ryan Levesque is the Inc. 500 CEO of The ASK Method® Company, and the number 1 national best-selling author of Ask, which was named by Inc. as the number 1 Marketing Book of the Year. His work has been featured in the Wall Street Journal, USA Today, Forbes, and Entrepreneur and over 250,000 entrepreneurs subscribe to his email newsletter offering business advice. Top 3 Value Bombs 1. You just have to ask the right questions; answers become very easy. 2. With S.M.I.Q, you can measure their problems based on the length, depth, and quality of response. 3. You do not have to guess. Your market will tell you everything you need to say to get them to take action and move forward with you. Ready to pinpoint YOUR AVATAR'S BIGGEST STRUGGLE? The Common Path to Uncommon Success is available NOW! Visit UncommonSuccessBook.com to order your copy today! Sponsors HubSpot Close more deals and get on track for your best Q1 yet! Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales. Thrivetime Show Is now your time. Clay Clark's business coaching has helped over 2,000 entrepreneurs to dramatically increase profitability! Schedule your free consultation today at ThrivetimeShow.com

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Ryan Levesque is the Inc. 500 CEO of The ASK Method® Company, and the number 1 national best-selling author of Ask, which was named by Inc. as the number 1 Marketing Book of the Year. His work has been featured in the Wall Street Journal, USA Today, Forbes, and Entrepreneur and over 250,000 entrepreneurs subscribe to his email newsletter offering business advice. Top 3 Value Bombs 1. You just have to ask the right questions; answers become very easy. 2. With S.M.I.Q, you can measure their problems based on the length, depth, and quality of response. 3. You do not have to guess. Your market will tell you everything you need to say to get them to take action and move forward with you. Ready to pinpoint YOUR AVATAR'S BIGGEST STRUGGLE? The Common Path to Uncommon Success is available NOW! Visit UncommonSuccessBook.com to order your copy today! Sponsors HubSpot Close more deals and get on track for your best Q1 yet! Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales. Thrivetime Show Is now your time. Clay Clark's business coaching has helped over 2,000 entrepreneurs to dramatically increase profitability! Schedule your free consultation today at ThrivetimeShow.com

Mike Hardenbrook co-founded and sold multiple online businesses. He currently works with CEO's to execute on operations and growth. He is the author of No Willpower Required: A neuroscience approach to change your habits with alcohol. Top 3 Value Bombs 1. Success is not just about achieving written or imagined goals. Rigid goal-setting limits potential. 2. When you repeatedly act, your brain establishes neural pathways to make that behavior more efficient, ultimately turning it into a habit. 3. Applying the same level of dedication and determination to changing personal habits as one does to their business endeavors can lead to successful transformation. Transform your habits around alcohol without willpower. 100 FREE copies for the first 100 to sign up - No Willpower Required Sponsors HubSpot Close more deals and get on track for your best Q1 yet! Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales. Hostinger Among the top web hosting and website creation brands in the world! See for yourself! Head to Hostinger.com/onfire and use code ONFIRE for an exclusive 10 percent discount

Mike Hardenbrook co-founded and sold multiple online businesses. He currently works with CEO's to execute on operations and growth. He is the author of No Willpower Required: A neuroscience approach to change your habits with alcohol. Top 3 Value Bombs 1. Success is not just about achieving written or imagined goals. Rigid goal-setting limits potential. 2. When you repeatedly act, your brain establishes neural pathways to make that behavior more efficient, ultimately turning it into a habit. 3. Applying the same level of dedication and determination to changing personal habits as one does to their business endeavors can lead to successful transformation. Transform your habits around alcohol without willpower. 100 FREE copies for the first 100 to sign up - No Willpower Required Sponsors HubSpot Close more deals and get on track for your best Q1 yet! Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales. Hostinger Among the top web hosting and website creation brands in the world! See for yourself! Head to Hostinger.com/onfire and use code ONFIRE for an exclusive 10 percent discount

Lauren Cobello is the Founder and CEO of Leverage with Media PP, an online entrepreneur, 3x author, and Lifestyle TV Personality. She's been a regular on the TODAY Show, GMA, Dr. Oz, and Rachael Ray for over a decade. Her agency helps entrepreneurs write the right books for their businesses, get them on TV, and helps them scale their businesses to the next level. Top 3 Value Bombs 1. Everybody should have a book. 2. People become successful not because of luck, but because of strategy. 3. National media is a whole different ball game. You have to perfect your skill. You can't just decide that you want to be on national media and hire a publicist and then expect to be on it next month. Text PRTips to 315-201-2304 for a free download on how to build a business using books, media, and speaking engagements! Sponsors HubSpot Close more deals and get on track for your best Q1 yet. Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales. Thought-Leader Ever thought about giving a TEDx talk. Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions

Lauren Cobello is the Founder and CEO of Leverage with Media PP, an online entrepreneur, 3x author, and Lifestyle TV Personality. She's been a regular on the TODAY Show, GMA, Dr. Oz, and Rachael Ray for over a decade. Her agency helps entrepreneurs write the right books for their businesses, get them on TV, and helps them scale their businesses to the next level. Top 3 Value Bombs 1. Everybody should have a book. 2. People become successful not because of luck, but because of strategy. 3. National media is a whole different ball game. You have to perfect your skill. You can't just decide that you want to be on national media and hire a publicist and then expect to be on it next month. Text PRTips to 315-201-2304 for a free download on how to build a business using books, media, and speaking engagements! Sponsors HubSpot Close more deals and get on track for your best Q1 yet. Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales. Thought-Leader Ever thought about giving a TEDx talk. Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions

Ryan Cassin and Steven Neuner are co-founders of Superpowers. Together they are unlocking the incredible leverage of executive assistants and helping fellow entrepreneurs achieve new levels of freedom and growth. Top 3 Value Bombs 1. Most commonly, we see entrepreneurs fire their EA only after their redlining and all that does is take it from a strategic hire to a reactive hire. 2. An Executive Assistant is the leader, and you're the boss. So that means you set the parameters of the relationship, but your assistant is the one pulling you forward. 3. You are deserving of an executive assistant. The right executive assistant will deliver new levels of freedom and growth, but you have to have the confidence to see the relationship through and put your assistant in the leader role. Superpowers helps successful entrepreneurs achieve new levels of freedom and growth. Setup a call with Steven and Ryan to learn more - Super Powers HQ Sponsors HubSpot Close more deals and get on track for your best Q1 yet! Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales. Hostinger Among the top web hosting and website creation brands in the world! See for yourself! Head to Hostinger.com/onfire and use code ONFIRE for an exclusive 10 percent discount!

Ryan Cassin and Steven Neuner are co-founders of Superpowers. Together they are unlocking the incredible leverage of executive assistants and helping fellow entrepreneurs achieve new levels of freedom and growth. Top 3 Value Bombs 1. Most commonly, we see entrepreneurs fire their EA only after their redlining and all that does is take it from a strategic hire to a reactive hire. 2. An Executive Assistant is the leader, and you're the boss. So that means you set the parameters of the relationship, but your assistant is the one pulling you forward. 3. You are deserving of an executive assistant. The right executive assistant will deliver new levels of freedom and growth, but you have to have the confidence to see the relationship through and put your assistant in the leader role. Superpowers helps successful entrepreneurs achieve new levels of freedom and growth. Setup a call with Steven and Ryan to learn more - Super Powers HQ Sponsors HubSpot Close more deals and get on track for your best Q1 yet! Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales. Hostinger Among the top web hosting and website creation brands in the world! See for yourself! Head to Hostinger.com/onfire and use code ONFIRE for an exclusive 10 percent discount

Tim Angel's Dad fired him and he was living on couches. When the iPad came out, he decided to be the best solution in the world for iPad cases. Two years in he almost went out of business, so he went direct to consumer, consistently improved, got 5 stars, scaled up advertising, and now they are 20x larger with 30 million in revenue per year. Top 3 Value Bombs 1. When you're trying to do something and it doesn't work, try something else. If that doesn't work, try something else. 2. A lot of companies now, they're doing business with manufacturers just online. So if you fly there and you build a relationship with the owner or people in the factory, you're gonna have priority over all those other customers that they never put a face to. 3. You'll run out of motivation when it's just for yourself. One case for every situation - Zugu Case Sponsors HubSpot Close more deals and get on track for your best Q1 yet! Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales. NetSuite Download NetSuite's popular KPI Checklist absolutely free - designed to give you consistently excellent performance - at NetSuite.com/fire  

Tim Angel's Dad fired him and he was living on couches. When the iPad came out, he decided to be the best solution in the world for iPad cases. Two years in he almost went out of business, so he went direct to consumer, consistently improved, got 5 stars, scaled up advertising, and now they are 20x larger with 30 million in revenue per year. Top 3 Value Bombs 1. When you're trying to do something and it doesn't work, try something else. If that doesn't work, try something else. 2. A lot of companies now, they're doing business with manufacturers just online. So if you fly there and you build a relationship with the owner or people in the factory, you're gonna have priority over all those other customers that they never put a face to. 3. You'll run out of motivation when it's just for yourself. One case for every situation - Zugu Case Sponsors HubSpot Close more deals and get on track for your best Q1 yet! Explore the new HubSpot Sales Hub and AI tools like ChatSpot at HubSpot.com/sales. NetSuite Download NetSuite's popular KPI Checklist absolutely free - designed to give you consistently excellent performance - at NetSuite.com/fire

What's up folks, today we're joined by Ryan Gunn, Director of Demand Gen & Marketing Ops at Aptitude 8.Summary: HubSpot is not just a user-friendly CRM but also a forward-looking tool in the rapidly evolving world of AI and martech. While it's not a substitute for a dedicated data warehouse for complex queries, it serves well as a real-time connector to other systems via CRM cards. Gaining practical skills from HubSpot's developer portal is critical—certifications alone won't cut it. If keeping up with martech changes overwhelms your in-house team, specialized consultancies offer a reservoir of constantly updated expertise. Sound documentation serves as the bedrock of your internal processes, setting you up for long-term success. Don't just read about it; listen to the podcast episode for deep, actionable insights into leveraging HubSpot for AI integration and data quality.About Ryan Ryan started his career by getting his feet wet freelancing in design and social media projects He took on the role of Inbound Marketing Account Exec at Boyle public affairs where he got to wear a bunch of different marketing hats, including his first taste of Hubspot He later became Senior Digital Marketing Manager at WealthForge, a fintech company where he owned marketing automation and lead gen Ryan the took on the challenge of Head of Marketing at Array, an event technology startup where he built their marketing department from the ground up in two years Today, Ryan works at Aptitude 8, an Elite HubSpot partner consultancy where he started in a client facing consulting role helping clients with big hairy migration projects like migrating Marketo and Pardot into Hubspot and marketing attribution projects Today he's Aptitude 8's Director of Demand Gen and MOPs responsible for growing the consultancy's services business and brand awareness HubSpot's Emerging AI Landscape and Market AdoptionWe started by asking Ryan about his experience with HubSpot's new AI tools and their current usage in the market, he offered a comprehensive view. HubSpot is rolling out two significant tools: Content Assistant and ChatSpot. Content Assistant serves as an internal ChatGPT, letting users draft blog posts or emails directly within HubSpot's interface. ChatSpot, while more complex, operates as an external system linked to your CRM data, generating reports through natural language prompts.However, these tools are still in the nascent stage. Ryan revealed that the implementation rate is relatively low at this point. Despite the curiosity among clients to explore these features, the tools haven't fully integrated into business processes yet. But don't let that deter you; HubSpot is ahead of the curve in the AI game. According to Ryan, HubSpot has already laid out a roadmap for AI-based tools that will extend far beyond just Content Assistant and ChatSpot. We're talking about reporting assistants, automation assistants, and even an AI-powered website builder.This isn't a mere extension of existing features; it's a reimagination of what a CRM can be. HubSpot is not stopping at providing the basic CRM tools; they're layering AI functionalities on top, touching every aspect of their platform. While current adoption may be slow, Ryan sees this as an indicator of an inevitable, transformative change in how businesses will interact with CRMs.Key Takeaway: The adoption rate of HubSpot's new AI tools may be in its infancy, but that's more a function of market readiness than a comment on the tools' potential. With an expansive AI roadmap, HubSpot is setting the stage for a future where AI isn't just an add-on; it's intrinsic to the CRM experience. It's worth keeping an eye on HubSpot's next moves, as they'll likely set the pace for the industry.The AI Integration Dilemma for Emerging Tech FoundersWhen Ryan was asked about the hesitation some tech founders have regarding AI integration into their products, his stance was unequivocal: it's early days, but progress is rapid. A mere six months ago, AI was barely a blip on most of our work radars. Now, it's becoming integral. Founders find themselves at a crossroads, forced to make a pivotal decision. Either integrate AI into their software or offer the option to connect their software with AI tools via third-party platforms like Zapier.But this isn't a decision to make lightly. According to Ryan, it boils down to whether the company aims to be a comprehensive platform or a specialized point solution. Opting for the latter means the pressure is on to excel in that niche. If they don't, larger platforms like HubSpot are poised to scoop up those features, layer AI functionalities over them, and package it as a part of their already established CRM systems. These integrated solutions may not be better, but they offer convenience by residing in an ecosystem clients are already invested in.So what's the crux of the issue? To integrate or not isn't just a technical decision; it's a strategic one that could define a company's future. Choose to stay specialized, and you need to be the best in that realm to stay relevant. Integrate AI, and you may not outshine the giants, but you become a part of a broader, rapidly evolving landscape.Key Takeaway: Hesitation to integrate AI into your product could lead to missed opportunities. You're choosing between being a specialist in a niche or part of a wider, faster-evolving tech ecosystem. Each has its merits, but understand this: indecision is a decision in itself, and the pace of AI development waits for no one.The Vital Role of Data Structure in AI AdoptionWhen Ryan was asked about the practicalities of implementing AI tools in CRM systems like HubSpot, he was quick to pinpoint the critical role of data structure. It's simple: your AI experience is only as good as the data you provide. If you've got a shaky foundation, don't expect the sophisticated algorithms to correct your mistakes. AI isn't a magic wand that turns bad data into insightful outcomes; it's a magnifier that accentuates the quality—or lack thereof—of your existing information.This isn't a new phenomenon. Ryan compares the situation to current reporting structures within organizations. How many times have you heard, "I don't trust this report" or "These numbers aren't right"? Often, the blame doesn't lie with the reporting tool but with the underlying data or its flawed structuring. Just like you wouldn't blame a mirror for how you look in the morning, pointing fingers at AI for poor results steers the attention away from the actual culprit: bad data.This brings us to an important realization: if you're going to integrate AI into your processes, you need to take the time to audit, clean, and structurally organize your data. AI isn't forgiving; it doesn't make bad data better, it makes it obvious. And in the realm of business where data-driven decisions are pivotal, shoddy data is not just an inconvenience—it's a handicap.Key Takeaway: Before even thinking about adopting AI into your CRM or any business process, ensure your data is clean and well-structured. Anything less and you're setting yourself up for failure. AI amplifies the quality of your data; it doesn't fix it. Make this your first step in any AI implementation journey.The Tug-of-War Between All-In-One Solutions and Niche ExpertiseWhen asked about the consolidation of martech tools, particularly in platforms like HubSpot, Ryan offered a clear-cut viewpoint. The future belongs to either all-encompassing platforms or specialized point solutions catering to niche markets. There's a thinning middle ground, and if you're neither a giant like HubSpot nor focused on a niche, you'll likely be pushed out of the marketplace.Ryan also shed light on the growing demand for industry-specific expertise. Clients are turning away from large agencies that claim to be jacks-of-all-trades but masters of none. They want agencies that excel in distinct verticals or use-cases. It's a trend that's not limited to service companies; tech providers face the same reality. HubSpot may offer an extensive toolset, but it can't cater to every specialized industry need. That's where point solutions step in, offering highly customized options that HubSpot can't afford to focus on due to its broader customer base.But let's not underestimate HubSpot's adaptability. Ryan likens HubSpot to the Apple of martech—a comprehensive, seamless ecosystem. It's no longer just a canned platform; its extensibility allows for customization down to individual CRM cards and custom code, thus enabling companies to craft tailored solutions within its structure. In a way, HubSpot is morphing into a platform where you can build point solutions atop its robust foundation.Contrary to the perception of being solely HubSpot-focused, Ryan clarified that his agency is not strictly "tool agnostic," but they do possess expertise in any tool that complements or integrates with HubSpot. He recognizes that even with HubSpot's expansive features, there are instances when an external tool may be more fitting for a specific use case.Key Takeaway: If you're a business deciding between an all-in-one solution like HubSpot and a specialized point solution, know this: the ecosystem you choose will heavily influence your capabilities. You'll either embrace the depth of a niche tool or the breadth and adaptability of a platform like HubSpot. Make your choice based on your specific needs, not the general buzz in the industry.The Data Warehouse vs. HubSpot CRM: Where Should Your Data Live?When asked about the evolving role of data warehouses and HubSpot CRM as the "source of truth," Ryan provided an insightful two-part answer. On one hand, data warehouses are starting to integrate AI tools that could mimic functionalities like HubSpot's chatbot features. With these AI tools, you can query all customer data that's consolidated in the data warehouse, across various systems. Ryan believes that while these advancements are underway, HubSpot itself isn't inherently built to serve as a data warehouse. It excels in areas like usability and quick onboarding but falters in serving as a comprehensive data repository.The issue intensifies when teams have to toggle between multiple systems for a single task. Data loss and inefficiencies arise, especially when manual data transfer between systems is required. Ryan points out that this inefficiency can be mitigated by using CRM cards. These cards retrieve and action data not stored in HubSpot but are built into your HubSpot contact or deal record. They facilitate real-time connection with other systems like ERP for tasks such as inventory management or dynamic pricing. All of this is done without ever leaving HubSpot, making the process seamless and efficient.Yet, the fact remains that HubSpot shouldn't try to be your data warehouse, according to Ryan. Its design and functionality are geared towards user-friendliness and quick task execution. If you're dealing with complex data retrieval and queries, a dedicated data warehouse with AI capabilities is where you should be looking.However, the nuance here is that while HubSpot should not be your data warehouse, it can still serve as a hub to access that data. The CRM cards function as a practical bridge between HubSpot's easy-to-use interface and the heavy data lifting that takes place in a specialized data warehouse.Key Takeaway: HubSpot serves a specific need and does it well, but it's not designed to be a data warehouse. Leverage CRM cards to bridge the gap between HubSpot's user-friendly environment and the more complex, data-rich capabilities of a data warehouse. This way, you're not sacrificing efficiency or risking data loss.Navigating the Complex Landscape of Data Management in HubSpot ImplementationsWhen asked about the challenges that have evolved in the realm of data management and collection, especially with the rise of Google Analytics 4 and HubSpot's expanding capabilities, Ryan had a layered response. The HubSpot ecosystem itself has become significantly more complex over the years. What started as a simple inbound marketing tool has grown into a platform that encompasses CMS and Sales Hub, and it now finds itself in an even more complex martech ecosystem.Ryan emphasized that data attribution has become increasingly difficult to nail down. Unlike five years ago, marketers today face the challenge of eroding first-party and third-party data. Cookies are going away, forms are losing their appeal, and this makes it difficult to track precisely what drives revenue. In such a climate, data serves more as a directional indicator rather than a strict "source of truth."In terms of operational challenges, Ryan pointed out that the key is not to get bogged down in trying to capture every data point, which is both resource-draining and virtually impossible. Whether you're a small business with a one-person marketing team or a larger entity with a full-fledged marketing operations setup, the objective should be to collect what's reasonable for your scale.Ryan's perspective is a wake-up call. Trying to pinpoint an exact ROI down to the last cent is no longer feasible or even sensible. Instead, businesses should aim to get a directional sense from their data. HubSpot, with its user-friendly interface and versatile features, can serve as a reliable tool for that, even if it isn't built to be a data warehouse.Key Takeaway: Stop chasing an exact ROI from your data. Focus on gathering actionable insights that give you a directional sense of your marketing efforts. With the right approach, even amidst data challenges, platforms like HubSpot can be powerful allies.Navigating HubSpot's Maze: A Candid Take on Data Management and AttributionWhen asked about the operational challenges of implementing HubSpot and focusing on data attribution, Ryan offered a cautionary perspective. Shoving all your data into HubSpot isn't the move. Why? Because data overload leads to an intractable mess that becomes someone else's nightmare when your in-house HubSpot wizard moves on. Ryan advocates for a minimum viable product approach to data. Capture only what's absolutely essential for making informed decisions. The goal isn't to turn HubSpot into a dumping ground for data but to transform it into an effective tool for relevant, actionable insights.Ryan stressed that HubSpot's reporting functionality can be quite user-friendly when used effectively. Here's the low-down: create a deal-based custom report. Link any property on the deal record to your revenue numbers. He emphasizes the utility of HubSpot workflows, specifically the 'create a deal from a contact' action. By automating deal creation through workflows, you can copy any property from the contact record to the deal record. And why does this matter? It captures data at the time of the deal creation, giving you a snapshot of the customer's last interaction before conversion.Ryan pointed out one of HubSpot's significant limitations: its inability to effectively track a timeline of interactions over time. For example, if a contact fills out multiple forms that influence lifecycle stage changes, HubSpot won't intuitively show this data sequence. However, Ryan offered a workaround. At the moment a deal is created, capture the last form the contact filled out. This data will be preserved on the deal record, even if it changes on the contact record later. This strategy, Ryan argues, offers a valuable attribution tool within HubSpot's framework.For those getting lost in the nitty-gritty of data management, Ryan's approach simplifies it. Instead of grappling with a flood of information, focus on gathering only what's crucial for making effective decisions. Yes, HubSpot allows you to create detailed attribution reports. But simplicity and precision often trump complexity. Make it about actionable insights, not data hoarding.Key Takeaway: Don't turn HubSpot into a data landfill. Prioritize essential data that informs decision-making. Leverage HubSpot's 'create a deal from a contact' feature to link data to revenue effectively, and gain insights that are immediately actionable.Why HubSpot's Developer Portal is Your New Best Friend for LearningWhen asked about the ideal pathway for acquiring HubSpot skills, Ryan flipped the script entirely. Forget years of standard use or merely relying on HubSpot's official certifications. Ryan's game-changing insight? Anyone can set up a developer account on HubSpot, granting you access to enterprise-level tools. With this, you're not just restricted to learning; you're empowered to solve real-world problems in a sandbox environment.Ryan has been in the HubSpot game for almost a decade, but this revelation only came to him in the last year. The developer portal, he pointed out, enables you to take questions from communities, like those on LinkedIn, and then run experiments to find solutions. It's not just theoretical knowledge anymore; it's about rolling up your sleeves and digging into the weeds to resolve genuine issues. The aim isn't merely to understand HubSpot but to apply that knowledge in complex, real-world scenarios.It's not that Ryan discounts the value of HubSpot certifications. He actively encourages taking them to stay current. But where certifications can teach you the "what" and the "why," the developer portal teaches you the "how." The questions you encounter from the community are grounded in genuine business challenges, bringing you much closer to the day-to-day experiences you'll face with clients.The contrast couldn't be more stark between standard certifications and handling a client's live concerns. By using the developer portal, Ryan has shifted from passive learning to active problem-solving. You're not just being taught; you're learning by doing. In a landscape filled with ever-increasing tools and features, this hands-on approach may be the most beneficial way to stay ahead.Key Takeaway: Don't limit your HubSpot education to official certifications. Use HubSpot's developer portal to get hands-on experience with enterprise tools and solve real-world problems you encounter in online communities. This practical approach will fast-track your learning and make you a go-to HubSpot expert.The Power of Collective Expertise in Martech ToolsWhen asked about the complexities of becoming a specialist in a single martech tool versus a generalist in multiple platforms, Ryan offered some keen insights. According to him, the challenge for in-house marketers is manifold. These professionals often juggle tasks that leave them no room to stay updated on the consistent changes in tools like HubSpot, which practically churns out new features daily.Ryan emphasized the underestimated value of a community of experts within a consultancy or services company. Using his own experience at aptitude eight as an example, he illustrated that it's not about hiring one person with specialized knowledge, but rather tapping into a reservoir of collective intelligence. He recounted how the company's internal communication channels become a flurry of problem-solving activity whenever a client issue arises.Interestingly, Ryan attributed his own 'aha moments,' such as the comment he made on Mike Rizzo's post, to this collective wisdom. These insights don't solely come from his own experience; they're shared knowledge gained from ongoing conversations with colleagues. Ryan firmly believes that the power of many far outweighs the capability of one, especially when navigating the intricate world of martech tools that continuously evolve.The dialogue also addressed the question of whether small teams should rely on in-house expertise for managing tools like HubSpot or Iterable. Ryan's perspective makes it clear that the advantages of hiring a services company go beyond simple delegation. It's about leveraging a vast pool of information that is continually updated and shared across experts in the field.Key Takeaway: Don't underestimate the collective knowledge within a specialized consultancy. While an in-house expert may struggle to keep up with constant updates, a team of professionals can provide real-time solutions and avoid costly errors. In this fast-paced martech environment, the wisdom of the crowd is invaluable.The Imperative of Documentation in Marketing OperationsWhen asked about the challenges of change management in marketing operations, particularly with the turnover of employees, Ryan emphasized the critical role of documentation. Unlike many in-house teams that often neglect this step, his team ensures that every project or retainer is accompanied by comprehensive documentation. This comes in various forms—spreadsheets, loom videos, and detailed Word documents. The goal is straightforward: to create a seamless transition for clients or internal teams, especially when there's a change in the delivery team.This documentation-first approach tackles a significant gap in many organizations. Typically, an employee's departure over two weeks leaves a vacuum filled with undocumented tasks and processes. It's akin to trying to piece together a puzzle without knowing what the final picture looks like. Ryan's approach fills this gap and ensures that tasks don't fall between the cracks. They even use a well-structured project management system to track completed tasks, upcoming activities, and the state of different projects.But Ryan's advocacy for robust documentation doesn't end with client-facing projects; it extends to the internal team as well. Ryan praised his VP of People Operations for setting an example with an impeccable onboarding process that includes pre-recorded videos and walkthroughs for every piece of software used by the company. This recorded content serves as a resource that new hires can revisit, which is particularly helpful when absorbing a large amount of information in a short period.What sets Ryan and his team apart is that they've baked documentation into their operational DNA. They're not just doing it for clients or for transitions; they recognize it as a cornerstone of effective operations. Ryan candidly admits that even he could do more on this front, an acknowledgment that the process of documentation is an ongoing endeavor.Key Takeaway: Documentation isn't a one-off task or a box to be checked; it's an ongoing commitment that has a profound impact on the efficiency and resilience of an organization. Make it a part of your operations rather than an afterthought, and you'll find that changes and transitions become markedly easier to manage.Finding the Sweet Spot Between Career and Personal LifeWhen asked about how he manages to remain both happy and successful while juggling multiple roles, Ryan highlighted the significance of balance. "You have to make sure you're not dipping too far in one direction or another," he said. He touched upon a challenge many of us face—burnout. Diving too deep into work, according to Ryan, not only led to emotional exhaustion but also caused physical injuries. It's clear that imbalance in one area can have a domino effect on other parts of life.Ryan emphasized that maintaining this equilibrium isn't merely about managing work. It extends to ensuring you're getting enough sleep, exercise, and even a dash of outdoor activity. Ignoring any of these aspects can create a lopsided life that, in the long run, serves no one. Exercise stands out as a particularly important component, acting as a sort of anchor that helps to maintain a stable mental state, thereby enabling more effective work and a more fulfilling personal life.What's striking about Ryan's perspective is its simplicity. There's no magical formula or secret sauce for a balanced life. It comes down to fundamental aspects like sleep, physical activity, and time spent outdoors. His advice aligns with the well-documented idea that happiness and success don't always spring from extraordinary actions but often from getting the basics right.However, the real world always poses the challenge of application. Recognizing the need for balance is one thing; implementing it in the chaos of everyday life is another. But if we take a page out of Ryan's book, it starts by setting small, achievable goals for these fundamental aspects of life. After all, as he pointed out, the cost of imbalance is not just emotional but can have physical repercussions as well.Key Takeaway: Balance doesn't require revolutionary actions; it needs attention to basics like sleep, exercise, and a touch of the outdoors. The focus should be on maintaining this balance to prevent burnout and ensure both happiness and success.Episode RecapHubSpot is more than a CRM—it's a glimpse into the future of AI-driven business, and you can't afford to be left behind. If you're a tech founder, listen up: choosing whether to integrate AI isn't a 'maybe someday' decision. It's now. Don't let the slow adoption rates of HubSpot's new AI features fool you; marketers are is just catching up to what the tools can do. Your data is the fuel for this AI engine, but bad data? That's like throwing sand in the gas tank. If you're going to play the AI game, you've got to get your data house in order, period.HubSpot isn't a 'one-size-fits-all' solution, especially when it comes to data. Sure, it's user-friendly, but for the heavy data lifting, you'll still need a dedicated data warehouse. Where HubSpot shines is in its evolving adaptability. They're constantly adding functionalities, making it not just a CRM but part of an expanding martech universe. So, make your choice wisely. Are you looking for an all-in-one platform, or do you need specialized tools? Each path will define your capabilities, and this isn't a decision to make lightly.If you're striving to become a HubSpot pro, don't just settle for certifications. Dive into HubSpot's developer portal. It's not a playground; it's a training ground for tackling real-world problems. Here's your chance to go beyond the "what" and "why" and dig into the "how." Practical skills trump theory every single time.And let's talk collective smarts. In the fast-paced world of martech, even the sharpest in-house marketer can get swamped. That's where a specialized consultancy steps in. You're not just outsourcing tasks; you're tapping into a hive mind of expertise. This shared pool of knowledge is continually refreshed, giving you insights and solutions you couldn't get flying solo.Don't underestimate the grunt work of thorough documentation. It's not sexy, but it's the backbone of any successful operation. Documentation isn't just for the client transition; it's also a lifesaver for internal processes, especially when you're juggling team changes. It's not an extra—it's essential. Get it right, and you'll not only survive the inevitable team and tech changes, but you'll thrive. Now go on, give that episode a listen. It's packed with real talk you won't want to miss.If you're grappling with the complexities of AI, data attribution, and martech decision-making, this podcast episode is your roadmap. Ryan doesn't just skim the surface; he dives deep into actionable strategies for leveraging HubSpot, integrating AI, and maximizing your data quality. This isn't a passive listen; it's a call to action for anyone looking to be a front-runner in the rapidly evolving martech space. So don't miss out—listen to the episode and arm yourself with the insights to stay ahead

Welcome to The Nonlinear Library, where we use Text-to-Speech software to convert the best writing from the Rationalist and EA communities into audio. This is: AI #26: Fine Tuning Time, published by Zvi on August 25, 2023 on LessWrong. GPT-3.5 fine tuning is here. GPT-4 fine tuning is only a few months away. It is about to get a lot easier to get a powerful system that does what you want it to do, and knows what you want it to know, especially for the purposes of a business or a website. As an experiment, I am putting in bold the sections I think are worth highlighting, as unusually important or interesting versions of the thing than in a typical week. Table of Contents Introduction. Table of Contents. Language Models Offer Mundane Utility. Claude-2 versus GPT-4. Language Models Don't Offer Mundane Utility. No opinions, no agents. Fact Check: Misleading. AI fact checker makes people more confused not less. GPT-4 Real This Time. Fine tune GPT-3.5, soon GPT-4. Ask it if it's sure. Fun With Image Generation. MidJourney inpainting ho. And oh no AI porn. Deepfaketown and Botpocalypse Soon. Adversarial examples starting to emerge. They Took Our Jobs. New York Times joins copyright lawsuits against OpenAI. Introducing. Palisade Research will study potentially dangerous AI affordances. In Other AI News. Who is adapting fastest to AI? An attempt to measure that. Quiet Speculations. Jack Clark asks questions about what the future will bring. The Quest for Sane Regulation. FTC asks OpenAI a different sort of question. The Week in Audio. It's win win. No One Would Be So Stupid As To. Make an AI conscious? Oh, come on. Aligning a Smarter Than Human Intelligence is Difficult. Evidence for IDA? People Are Worried About AI Killing Everyone. Polling numbers are very clear. The Lighter Side. Only half there. Language Models Offer Mundane Utility Which model is better, Claude-2 or GPT-4? Rowan Cheung makes the case that Claude 2 is superior. You get the 100k context window, ability to upload multiple files, data through early 2023 (versus late 2021) and faster processing time, all for free. In exchange, you give up plug-ins and it is worse at math. What Rowan does not mention is that GPT-4 has the edge in raw intelligence and general capability, and also the ability to set system instructions is helpful. He implies he isn't even paying the $20/month for GPT-4, which strikes me as insane. My verdict in practice is that by default I will use Claude-2. If I care about response quality I will use both and compare. When Claude-2 is clearly falling on its face, I'll go to GPT-4. On reflection, 'use both' is most often the correct strategy. He also looks at the plugins. There are so many plugins, at least 867 of them. Which are worth using? He recommends Zapier for automating through trigger actions, ChatWithPDF (I use Claude 2 for this), Wolfram Alpha for real-time data and math, VoxScript for YouTube video transcripts and web browsing, WebPilot which seems duplicative, Website Performance although I'm not sure why you'd use an AI for that, ScholarAI for searching papers, Shownotes to summarize podcasts (why?), ChatSpot for marketing and sales data and Expedia for vacation planning. I just booked a trip, and went on two others recently, and it didn't occur to me to use the Expedia plug-in rather than, among other websites, Expedia (my go-to plan is Orbitz for flights and Google Maps for hotels). Next time I should remember to try it. Study claims that salience of God increases acceptance of AI decisions. I would wait for the replication on this one. If it is true, it points out that there will be various ways for AIs to tip the scales towards us accepting their decisions, or potentially for humans to coordinate to turn against AI, that don't have much to do with any relevant considerations. Humans are rather buggy code. Matt Shumer recommends a GPT-4 system message. Use it to you help make engineering decisions in unfamiliar territory: You are an e...

Link to original articleWelcome to The Nonlinear Library, where we use Text-to-Speech software to convert the best writing from the Rationalist and EA communities into audio. This is: AI #26: Fine Tuning Time, published by Zvi on August 25, 2023 on LessWrong. GPT-3.5 fine tuning is here. GPT-4 fine tuning is only a few months away. It is about to get a lot easier to get a powerful system that does what you want it to do, and knows what you want it to know, especially for the purposes of a business or a website. As an experiment, I am putting in bold the sections I think are worth highlighting, as unusually important or interesting versions of the thing than in a typical week. Table of Contents Introduction. Table of Contents. Language Models Offer Mundane Utility. Claude-2 versus GPT-4. Language Models Don't Offer Mundane Utility. No opinions, no agents. Fact Check: Misleading. AI fact checker makes people more confused not less. GPT-4 Real This Time. Fine tune GPT-3.5, soon GPT-4. Ask it if it's sure. Fun With Image Generation. MidJourney inpainting ho. And oh no AI porn. Deepfaketown and Botpocalypse Soon. Adversarial examples starting to emerge. They Took Our Jobs. New York Times joins copyright lawsuits against OpenAI. Introducing. Palisade Research will study potentially dangerous AI affordances. In Other AI News. Who is adapting fastest to AI? An attempt to measure that. Quiet Speculations. Jack Clark asks questions about what the future will bring. The Quest for Sane Regulation. FTC asks OpenAI a different sort of question. The Week in Audio. It's win win. No One Would Be So Stupid As To. Make an AI conscious? Oh, come on. Aligning a Smarter Than Human Intelligence is Difficult. Evidence for IDA? People Are Worried About AI Killing Everyone. Polling numbers are very clear. The Lighter Side. Only half there. Language Models Offer Mundane Utility Which model is better, Claude-2 or GPT-4? Rowan Cheung makes the case that Claude 2 is superior. You get the 100k context window, ability to upload multiple files, data through early 2023 (versus late 2021) and faster processing time, all for free. In exchange, you give up plug-ins and it is worse at math. What Rowan does not mention is that GPT-4 has the edge in raw intelligence and general capability, and also the ability to set system instructions is helpful. He implies he isn't even paying the $20/month for GPT-4, which strikes me as insane. My verdict in practice is that by default I will use Claude-2. If I care about response quality I will use both and compare. When Claude-2 is clearly falling on its face, I'll go to GPT-4. On reflection, 'use both' is most often the correct strategy. He also looks at the plugins. There are so many plugins, at least 867 of them. Which are worth using? He recommends Zapier for automating through trigger actions, ChatWithPDF (I use Claude 2 for this), Wolfram Alpha for real-time data and math, VoxScript for YouTube video transcripts and web browsing, WebPilot which seems duplicative, Website Performance although I'm not sure why you'd use an AI for that, ScholarAI for searching papers, Shownotes to summarize podcasts (why?), ChatSpot for marketing and sales data and Expedia for vacation planning. I just booked a trip, and went on two others recently, and it didn't occur to me to use the Expedia plug-in rather than, among other websites, Expedia (my go-to plan is Orbitz for flights and Google Maps for hotels). Next time I should remember to try it. Study claims that salience of God increases acceptance of AI decisions. I would wait for the replication on this one. If it is true, it points out that there will be various ways for AIs to tip the scales towards us accepting their decisions, or potentially for humans to coordinate to turn against AI, that don't have much to do with any relevant considerations. Humans are rather buggy code. Matt Shumer recommends a GPT-4 system message. Use it to you help make engineering decisions in unfamiliar territory: You are an e...

In this episode of The Centricity Podcast, our host Will Riley has Joseph Seo back on the podcast to discuss 5 AI you don't know about (yet). Seo is the Principal Co-founder at Visual Lime Creative and Revenue Operations Specialist at Fitzmartin. Listen to their episode, “ChatGPT for B2B”, if you'd like to hear more from Will and Joseph!  Chatbots ChatBots are becoming more intuitive. While they can't replace support teams, they are great for triaging support needs. Fitzmartin uses Chatspot.ai by Hubspot.  Copywriting Support Seo recommends trying ChatGPT-4, Writer, and Jasper. The differences are mostly about UI, so it's worth testing them to see what works for you. Even though these writing tools can't hold a candle to human creativity and writing quality, they are great for getting your process started.  Audio/Video Midjourney has plenty of casual applications, but Seo doesn't use it for business. AdCreative.ai is more business-relevant. Use this for high-quality ads.  Resources Follow Fitzmartin on LinkedIn so you never miss an episode with Joe! For more on AI, listen to Joe and Will's episode “ChatGPT for B2B”

Brought to you by Vanta—Automate compliance. Simplify security | Sidebar—Catalyze your career with a Personal Board of Directors | Merge—A single API to add hundreds of integrations into your app—Christopher Miller serves as the VP of Product for Growth and AI at HubSpot. Having spent the past seven years at HubSpot, Chris has been at the center of one of the biggest B2B growth stories in history—leading HubSpot's early growth strategy, their shift to PLG, and now their investment in AI. Beyond his role at HubSpot, he lends his expertise to founders advising them on PLG and their growth strategy broadly. In today's podcast, we discuss:• The principles of winning teams, careers, and companies• What customer obsession looks like in practice• How sneaking into a party led to a career opportunity• Advice for breaking into product management• How to find mentors• The top four skills for growth roles• Lessons from building HubSpot's famous PLG motion—Find the full transcript at: https://www.lennyspodcast.com/relentless-curiosity-radical-accountability-and-hubspots-winning-growth-formula-christopher-mil/#transcript—Where to find Chris Miller:• LinkedIn: https://www.linkedin.com/in/christopherwilliammiller/• Instagram: https://www.instagram.com/millsyjoeyoung/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Chris's background(04:15) Chris's role at HubSpot leading Growth and AI teams(09:17) The story of how Chris crashed a party and pitched his idea around pricing and packaging(12:25) Relentless curiosity and other important traits to have as a PM(16:52) How Chris broke into product management and advice for others wanting to do the same(22:12) Helpful tips for learning the craft of product management(26:30) Why you should talk to customers, former customers, and potential customers(29:34) Mentors vs. sponsors, and advice for finding people who will help you grow(34:02) What makes HubSpot unique(36:07) Customer obsession in action(40:23) How staying in the mid-market space has benefited HubSpot(42:10) HubSpot's culture code(45:10) Fun rituals at HubSpot(47:36) Key elements that contributed to HubSpot's early growth(55:00) Fallacies of product-led companies and how HubSpot embraced PLG(1:00:48) Advice for companies wanting to become more product-led(1:04:35) Common mistakes to avoid when trying to start a PLG motion(1:07:53) How HubSpot structures growth loops(1:10:50) The importance of aggressive experimentation within new channels(1:16:11) How Covid accelerated growth at HubSpot(1:17:59) Lightning round—Referenced:• Kyle Poyar on LinkedIn: https://www.linkedin.com/in/kyle-poyar/• Mariah Muscato on LinkedIn: https://www.linkedin.com/in/mariahmuscato/• Ken Norton on Lenny's Podcast: https://www.lennyspodcast.com/how-to-unlock-your-product-leadership-skills-ken-norton-ex-google/• Fareed Mosavat on Lenny's Podcast: https://www.lennyspodcast.com/videos/how-to-build-trust-and-grow-as-a-product-leader-fareed-mosavat-reforge-slack-instacart-pixar/• Jules Walter on Lenny's Podcast: https://www.lennyspodcast.com/leveraging-mentors-to-uplevel-your-career-jules-walter-youtube-slack/• The Culture Code at HubSpot: https://blog.hubspot.com/blog/tabid/6307/bid/34234/the-hubspot-culture-code-creating-a-company-we-love.aspx• Brian Balfour on LinkedIn: https://www.linkedin.com/in/bbalfour/• Dharmesh on Twitter: https://twitter.com/dharmesh• ChatSpot: https://chatspot.ai/• Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are: https://www.amazon.com/Everybody-Lies-Internet-About-Really/dp/0062390856• Chop Wood Carry Water: How to Fall in Love with the Process of Becoming Great: https://www.amazon.com/Chop-Wood-Carry-Water-Becoming/dp/153698440X• The Score Takes Care of Itself: My Philosophy of Leadership: https://www.amazon.com/Score-Takes-Care-Itself-Philosophy/dp/1591843472/• I'm a Virgo on Amazon Prime: https://www.amazon.com/Im-A-Virgo-Season-1/dp/B0B8PXXV2M• Barry on HBO: https://www.hbo.com/barry• Succession on HBO: https://www.hbo.com/succession• Building a great product management organization: https://stripe.com/it-es/guides/atlas/building-a-great-pm-org• Garmin watch: https://www.amazon.com/Garmin-010-02174-01-Vivoactive-Smartwatch-Refurbished/dp/B0BPCNKBW1• Fernet: https://en.wikipedia.org/wiki/Fernet—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Vediamo insieme come funziona ChatSpot, un tool di recente introduzione nella famiglia HubSpot, che permette di usare l'intelligenza artificiale per ottimizzare i flussi di gestione delle attività di Marketing & Sales, e creare contenuti già ottimizzati in ottica Inbound.

Power. Peace. Profit.  — three things you must have to create a sustainable, successful and growing business.But to obtain these things, it comes down to your level of productivity through processes, systems, strategies, and infrastructure. And this is where most businesses fail to implement properly which ultimately leads to their downfall.In this episode, I'll dive into how I run a multimillion dollar agency all from my iPad while sharing key systems, tools, frameworks, and productivity hacks to manage it efficiently and effectively not just for the best optimization but also for maximum profits.Beyond The Episode Gems:Grow Your Business Faster Using HubSpot's CRM PlatformBuy My Book Strategize Up to Maximize the Growth & Profitability of Your BusinessGet Free HubSpot Marketing Tools To Help You Grow Your Business Discover All of the Podcats on the HubSpot Podcast NetworkGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyRead My Article on Social Media Pulse: AI-Powered Productivity Hacks for MarketersRead My Article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy on Twitter: Twitter.com/FindTroy

In this episode of DTC POD, Blaine and Jordan talk about how to grow e-commerce brands through paid performance. They talk about Facebook's tracking methods, insight platforms, customer psychology, setting up tools for effective ads, combating ad fatigue, using images vs videos, alternative opportunities, Facebook groups, Performance Max, SEO strategies, Apple's privacy measures, AI tools, starting with ads, and engaging with customers.We cover:1. Tracking and Attribution2. Understanding Customer Psychology3. Tools and Platforms4. Creative Content5. Engaging with Online Communities6. Testing and Optimization7. SEO and Organic TrafficTimestamps01:35 - From video production to founding Suna.05:12 - Learn ads before hiring. Find customers on search platforms. Performance Max and Advantage Plus need data. Start with unpaid methods.08:53 - Essential Google Analytics, Tag Manager, Facebook Pixel setups.13:59 - Tracking customer behavior with various tools.16:56 - Understand customer psychology beyond price. Uncover barriers to purchasing.21:26 - YouTube for retargeting, Performance Max for Google.24:45 - Testing crucial for effective strategies.28:53 - Rank for buyer intent, blogs for expertise. SEO drives organic traffic.31:35 - Performance Max: untapped opportunity, perpetual creative engine. Image creative highly effective, ad fatigue.33:50 - Fresh and engaging ads, images convey more. Shownotes powered by CastmagicP.S. Get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Jordan West - upGrowth CommerceRamon Berrios - CEO of Trend.ioBlaine Bolus - Co-Founder of Seated

The marketing conversation about AI seems to be stuck in the land of "tools and tactics." And more often than not, the tool is ChatGPT and the tactic is cranking out content. But there's so much more to generative AI. And there's an entire world of "traditional" predictive AI beyond today's generative darlings. But to get the most out of AI for your organization, you need to start thinking in terms of well-defined, strategic use cases that address real business or marketing needs -- and deliver real, measurable outcomes. In today's episode of No Brainer, Greg and Geoff get into some real talk about use cases. What are they? How are they different from mere "usage?" How do you identify the AI use cases that matter for you? And what are some examples of smart, strategic AI use cases from leading brands? What to Listen For 00:00 Start 03:05 Setting up today's topic: Marketing AI Use Cases 04:48 There's more to AI than ChatGPT 09:06 Don't let the technology tools set your AI agenda 11:10 Are you stuck in a 'tactics trap'? 12:17 The difference between "use" and a "use case" 17:09 Strategic AI projects start with a clearly defined outcome 26:33 Getting past the "play" stage 29:29 Three key use case categories 31:35 Using AI to solve a common sales enablement challenge 37:53 Cross-functional decision-making for marketing AI technology choices 42:05 Integrating AI into the tech stack, ChatSpot.ai (HubSpot) example 46:39 Use Case: Cyber Inc. scales multilingual video 48:35 Use Case: Volkswagen Improves Marketing Performance with Predictive AI Analytics 53:44 Use Cases: Coca-Cola lands and expands through strategic AI projects 59:36 Brainer and No Brainer Takeaways Visit https://nobrainerpodcast.com/use-cases for complete show notes including links to resources and examples mentioned during this episode. Learn more about your ad choices. Visit megaphone.fm/adchoices

AI-podden with Dylan Sellberg, Director of Product at Hubspot. Dylan tells us about Hubspot's latest AI developments, especially the new product development he is leading, ChatSpot.ai. He also shares other functionalities where Hubspot implemented AI to improve the product. Read more: https://ai-podden.se/

 New AI tools and more that continues to make HubSpot the best all-in-one marketing platform. I caught up with Chris Alexis, Mid-Market Sales Manager at HubSpot on the latest episode of the podcast. Chris and I have worked together for more than a decade and have watched the HubSpot platform morph and expand to serve businesses of all sizes, from start-ups to large enterprises and expanded its capabilities for coverage throughout the customer journey.Chris walked through the evolution of HubSpot from its beginnings an inbound marketing tool to today's all-in-one marketing, CRM, operations, and customer service platform. We discussed the buyer's journey for marketers searching for the right marketing platform for their needs and Chris highlights some key considerations such as product adoption and implementation, training, connections to external tools, and productivity.I was very excited to talk about the future of HubSpot. In its history, the company has been excellent at changing with the times and scaling with the businesses it serves. In today's changing landscape, HubSpot continues to innovate adding critical tools like generative AI writing tools and ChatSpot -- the intelligent CRM sales and marketing assistant that can pull reports and answer any CRM questions with ease.ResourcesChris Alexis on LinkedInTREW Marketing HubSpot ServicesTry HubSpot's Content Assistant and ChatSpotConnect with TREW Marketing Learn About TREW Marketing Order the book! Content Marketing, EngineeredConnect with WendyTREW Marketing is a strategy-first content marketing agency serving industrial companies that target highly technical buyers. With deep experience in electronics, test and automation, software, and engineering services, TREW Marketing helps clients build trust and generate demand.

AI has gone from 0-60 in the past three months. The speed of development is both exciting and unnerving. In this week's episode, we're diving deep into AI and exploring its potential impact on how we interface with our marketing/revenue ops tech stack. From SFDC's AI flow builder, Zapier's AI automation builder, Chatspot.ai by Hubspot, AutoGPT, and dozens more examples of marketing and sales tech embedding advanced AI into their products, we'll examine the wild developments in AI-driven chat interfaces and their potential to revolutionize the way we interact with technology.Join us as we explore:• The current state of AI in Rev Ops tools and the move towards a more prompt-driven interface • The possibilities and potential stages of AI evolution, from building complex automation to fully autonomous AI doing our jobs• The pros and cons of AI-driven tool development, including the good (increased efficiency) and the bad (tech debt) • The future of AI in sales and marketing, and the potential for a centralized AI that could change the fabric of our economy Will AI eventually replace the need for marketers and salespeople or even reshape the entire tech industry? We are not sure, but we're going to discuss it nonetheless.

Enablers! It's time for yet another edition of This Month In Sales Enablement with all the resources you need to stay up to date with the Sales Enablement space including insights, reports, jobs, and more! Brought to you by Devon McDermott and Felix Krueger.Here is what we talked about this month: What enablement can learn from the US Coast GuardWhy sales process and methodology are still neededSales Enablement Salaries ReportLearning Trends for 2023 eBookJob market updates with Steffaney ZohrabyanHow to become an expert on AI Hubspot debuts ChatSpot generative AI toolThe sales enablement of well-being Subscribe to the This Month In Sales Enablement newsletter for all the resources mentioned in this episode: Here are some of the resources referenced in this episode:Connect with Devon McDermott on LinkedIn: https://www.linkedin.com/in/devonmcdermott/Connect with Felix Krueger on LinkedIn: https://www.linkedin.com/in/hfkrueger/Connect with Steffaney Zohrabyan on LinkedIn: https://www.linkedin.com/in/steffaneyzohrabyan/Where to find The State of Sales Enablement:Website - http://thestateofsalesenablement.com/LinkedIn - https://www.linkedin.com/company/the-state-of-sales-enablement-podcast/Apple Podcasts - https://podcasts.apple.com/au/podcast/the-state-of-sales-enablement/id1558307853Spotify - https://open.spotify.com/show/4ceCJYJLuCbTNbRTriOFpe?si=avn_E9EGSNu3gmHfoqJ_6gMentioned in this episode:Webinar: 7 Steps to Maximizing Enablement's Business ImpactSome of the topics Mike Kunkle and Felix Krueger cover include: - Understand the maturity level of your sales enablement team - A simple framework that will help you identify current shortfalls - How to get more done with less by effectively managing stakeholders - An overview of the sales performance levers you should consider - How to formalize a plan that delivers results and helps you gain momentum fast If making a business impact with enablement is your priority going into 2023, visit goffwd.com/impact to watch this webinar. The Building Blocks of Sales Enablement Learning ExperienceIf you want to stop reinventing the wheel, maximize business impact, and fast-track your career, consider joining a growing community of Enablers at The Building Blocks of Sales Enablement Learning Experience. To learn more visit goffwd.com/blocks.

In episode #2412, we discuss how this plus ChatGPT will turbocharge your marketing results. When we say “this,” we're referring to our process, which starts with recording the podcast you're listening to and includes using ChatGPT to multiply our content for various platforms. Tuning in, you'll learn how this decreases the time it takes to create a fully fleshed-out blog post by up to 80%, how you can replicate our process to help you do the same, and more!TIME-STAMPED SHOW NOTES: [00:25] Today's topic: THIS Plus ChatGPT Will Turbocharge Your Marketing Results. [00:28] An overview of our process, from recording the podcast to multiplying our content. [01:40] How to use ChatGPT to get more mileage from your pillar pieces of content. [01:52] Tips for using AI like ChatGPT to turbocharge your marketing results. [02:40] Learn about ChatSpot, which combines the power of ChatGPT and HubSpot's CRM. [03:17] What to watch out for and how to keep your data safe. [04:52] That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today's Episode: Don't forget to help us grow by subscribing and liking on YouTube! RiversideFM ChatGPT ChatSpot Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

In episode #2412, we discuss how this plus ChatGPT will turbocharge your marketing results. When we say “this,” we're referring to our process, which starts with recording the podcast you're listening to and includes using ChatGPT to multiply our content for various platforms. Tuning in, you'll learn how this decreases the time it takes to create a fully fleshed-out blog post by up to 80%, how you can replicate our process to help you do the same, and more! TIME-STAMPED SHOW NOTES: [00:25] Today's topic: THIS Plus ChatGPT Will Turbocharge Your Marketing Results. [00:28] An overview of our process, from recording the podcast to multiplying our content. [01:40] How to use ChatGPT to get more mileage from your pillar pieces of content. [01:52] Tips for using AI like ChatGPT to turbocharge your marketing results. [02:40] Learn about ChatSpot, which combines the power of ChatGPT and HubSpot's CRM. [03:17] What to watch out for and how to keep your data safe. [04:52] That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today's Episode: Don't forget to help us grow by subscribing and liking on YouTube! RiversideFM ChatGPT ChatSpot Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

The Marketing AI Show is back! The smart CRM market is evolving…and so are marketers and businesses with the help of AI.  First comes ChatSpot, then comes Salesforce Einstein GPT Coming on the heels of HubSpot's ChatSpot announcement, Salesforce just announced Einstein GPT, a generative AI tool for its market-leading CRM. The tool, which is currently in closed pilot, creates content across marketing, sales, and service use cases. Salesforce's communications say, “Einstein GPT will infuse Salesforce's proprietary AI models with generative AI technology from an ecosystem of partners and real-time data from the Salesforce Data Cloud, which ingests, harmonizes, and unifies all of a company's customer data.” They say Einstein GPT can generate personalized emails, generate specific responses for customer service teams, generate targeted content, and auto-generate code for developers. In the same breath, the company also announced a $250 million Generative AI fund through its venture arm.  The value (or lack thereof) gained by AI is dependent on three factors.  Paul recently published a post on an AI topic framing his idea of  “the law of uneven AI distribution.” In it, he wrote: “The Law: The value you gain from AI, and how quickly and consistently that value is realized, is directly proportional to your understanding of, access to, and acceptance of the technology.” This uneven distribution will create dramatic differences in people's experiences with and perceptions of AI. And it's all dependent on three factors: how well you understand AI, the level of access you have to AI, and how much you accept the radical changes that AI will bring about in business and society.  Do we need to fill the time saved by AI with more…work?  When we talk about AI, we often hear that the wondrous productivity gains produced by AI technology will give us back more time, in turn making our lives less busy and more fulfilling. And these productivity gains are valuable. Venture fund ARK Invest predicts that we could boost the productivity of the average knowledge worker by 140% with AI, which would create $56 trillion in value globally. But a new article from the Centre for International Governance Innovation challenges the idea that AI will liberate our time and goes so far as to call the AI productivity narrative “a lie.” However, history has shown that efficiencies often heighten expectations and standards. How can we as marketers, business leaders, and humans, ensure we aren't exacerbating Parkinson's law by adding to the idea that “work expands so as to fill the time available for its completion?” How can we invest that time in things we want to do? This is a topic we all need to listen to!

In this free webinar replay, you will learn what it means to collaborate with #ai, like ChatGPT, for More Creative #Marketing I explain how ChatGPT fits within the A.I. ecosystem, offer two examples of how ChatGPT's API is being extended, especially for marketers who use CRM software like @hubspot, and, use a TikTok video to explain a ChatGPT "super-hack" that takes you beyond prompt engineering. All in less than 1/2 hour. This pop-up webinar will give you a leg-up in these conversations with the awareness that this gigantic wave of innovation and change is just beginning. Don't miss the opportunity to ride this wave of innovation and be sure not to let this wave hurt you, your humanity, or our global society. Resource Links mentioned during the webinar include: ​#ChatGPT​ by @chatgpt.official : https://chat.openai.com/chat ​@hubspot's ChatSpot.ai Demo​: https://chatspot.ai/ ​TikTok Video on How to Go Beyond Prompts​: https://www.tiktok.com/@heyeliya/video/7207531795536104750?is_from_webapp=1&sender_device=pc&web_id=6902112848291710469 ​@denisewakeman's Post on Using ChatGPT for Marketing​: https://denisewakeman.com/marketing-trends/use-chatgpt-content-marketing/ Follow Jon on TikTok: https://www.tiktok.com/@joncombridges Recorded with @wistia's new webinar product, Wistia Live. --- Send in a voice message: https://podcasters.spotify.com/pod/show/video-mojo/message

In unserem heutigen AI-Special von Listen and Grow, beschäftigen sich Jenny und Janina mit künstlicher Intelligenz und ihrem Nutzen im Marketing. Zusammen gehen die beiden über chatGPT hinaus und beleuchten eine Menge weiterer KI-Programme, die uns in der Zukunft begleiten könnten. Dazu gibt es auch noch eine ganz besondere Enthüllung zweier neuer Tools von HubSpot: Content-Generator und ChatSpot sind da, um den Alltag zu erleichtern. Themen: [2:44] chatGPT, HubSpot Content-Generator und ChatSpot [7:47] Verlässlichkeit von AI und dessen Kontrolle  [16:45] Contenterstellung mit Hilfe von AI [25:13] KI-Bildgenerierung  [27:49] SEO-Integration und Gebrauch von AI im Arbeitsalltag [34:33] Zukunftsausblick und Take-aways In der Show erwähnt: HubSpot Content-Generator und ChatSpot: https://www.hubspot.de/artificial-intelligence?utm_source=podcast AI-Tools: chatGPT mind-verse.de (reword.co, jasper.ai , copy.ai) conversionmaker.ai tome.app für storytelling und pitchdecks otter.ai movio  captions (iOS App) Adobe Enhance Podcast Podcastl.ai Repurpose.ai openai für Google Sheets AIPRM for ChatGPT leonardo.ai, midjourney, Dall-e Supermeme Feedback? Gerne an podcast-dach@hubspot.com  Mehr über uns unter: https://www.hubspot.de/podcasts/listen-and-grow

Blythe Brumleve - CEO of Digital Dispatch - Jacksonville, FL

This week's episode of The Marketing AI Show touches on generative AI, and you guessed it, ChatGPT. But it's not more of the same. APIs and HubSpot take ChatGPT to the next level. Tune in!  ChatSpot…the latest in ChatGPT The week is starting off with a big development. Just yesterday, Monday, March 6, HubSpot co-founder and CTO Dharmesh Shah released ChatSpot, an AI tool that combines the power of ChatGPT, image generation AI, and HubSpot's CRM. The tool lets you ask questions of your HubSpot portal and provide instructions in natural language through a chat interface. For example, you can use ChatSpot to give you a summary of data in your portal, create a report of companies added last quarter summarized by country, or generate an image of an orange rocket ship. Mike and Paul break down this latest development and what it means for HubSpot customers and agencies.  The biggest winners generative AI tech stack…so far Legendary venture capital firm Andreessen Horowitz published a deep dive into the generative AI market: “Who Owns the Generative AI Platform?” To create this, the firm met with dozens of startup founders and operators who deal directly with generative AI to better understand where the value in this market will accrue. Andreessen breaks down the generative AI tech stack into three main categories:  Infrastructure - the cloud platforms and chips used to train models Models - the foundational models like GPT-3 that power generative AI tools Apps - the actual products like Jasper that customers use  Andreessen observed that infrastructure vendors are likely the biggest winners in this market so far, capturing the majority of dollars flowing through the stack. Application companies are growing topline revenues very quickly but often struggle with retention, product differentiation, and gross margins. And most model providers, though responsible for the very existence of this market, haven't yet achieved a large commercial scale. Bottom line: the companies creating the most value — i.e. training generative AI models and applying them in new apps — haven't captured most of it.  APIs are available for ChatGPT and Whisper We knew it would happen soon: developers can now integrate ChatGPT and Whisper, OpenAI's human-level speech recognition system, into apps and products through the company's API. Since December, OpenAI says it has reduced the cost of ChatGPT by 90%—savings that API users will now receive when they use it, making it much easier and cheaper for companies to incorporate the capabilities of ChatGPT and Whisper into their businesses. However, this doesn't just mean every business can have its own instance of ChatGPT. It means they can use these capabilities to build innovative new products. And tech and e-commerce companies are here for it. Already, Snap, the creator of Snapchat, introduced My AI, a customizable on-platform chatbot that is built on the ChatGPT API. Instacart is using the ChatGPT API to pair ChatGPT with its own data so that customers can ask open-ended natural language questions. And Speak is an AI language learning app and the fastest-growing English app in South Korea. They're using the Whisper API to power an AI-speaking companion product. It's impressive to see the API in action.  These advancements and developments—happening at lightning speed—have an immediate impact on the marketing world. Paul and Mike help us uncover new opportunities and possibilities.  Listen to this week's episode on your favorite podcast player, and be sure to explore the links below for more thoughts and perspectives on these important topics.

Was würden wir an Jana's Stelle machen? Pip is back und geht durch die Quartalszahlen von SEA, Squarespace, Zscaler, Zalando und HelloFresh. Philipp spielt mit ChatSpot von Hubspot und Notion AI. Philipp Glöckler (https://www.linkedin.com/in/philippgloeckler/) und Philipp Klöckner (https://twitter.com/pip_net) sprechen heute über: (00:16:30) Auswander:innen (00:33:25) ChatSpot (00:51:55) SEA Earnings (00:57:00) Squarespace Earnings (01:03:45) Zscaler Earnings (01:05:25) Octa (01:09:20) HelloFresh Earnings (01:13:15) Zalando Earnings Shownotes: Werbung: Jetzt auf https://doppelgaenger.io/kuhn einen Termin bei KUHN Maßkonfektion machen und 20% mit dem Gutscheincode “Doppelgänger” sparen, wenn du dich bis Ende April 2023 vor Ort beraten und vermessen lässt. Die ZEIT: Zalando - Die Retourkutsche https://www.zeit.de/green/2023-02/zalando-online-mode-fast-fashion-retoure-nachhaltigkeit Elon Tweets: https://twitter.com/iamharaldur/status/1632843191773716481?s=20 Dharmesh Shah, Founder und CTO von HubSpot, zeigt ChatSpot https://www.youtube.com/watch?v=fayBEXSKyoI AI Photo Studio & Modelling Agency https://www.deepagency.com/ Stripe Cuts Valuation to $50 Billion After Facing Fundraising Hurdles https://www.theinformation.com/articles/stripe-cuts-valuation-to-50-billion-after-facing-fundraising-hurdles Doppelgänger Tech Talk Podcast Sheet https://doppelgaenger.io/sheet/ Disclaimer https://www.doppelgaenger.io/disclaimer/ Passionfroot Storefront www.passionfroot.xyz/doppelgaenger Post Production by Jan Wagener https://www.linkedin.com/in/jan-wagener-49270018b/ Aktuelle Doppelgänger Werbepartner https://lollipod.de/sn/doppelgaenger-werbung