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Ron Tite shares the insights behind the Think. Do. Say. framework and how you can use it to create an effective personal brand, do more of the work you truly care about and be more authentic. Learn the four C's that make communicating your brand belief easy, the five questions that get a prospect's head nodding during a pitch, and how to innovate consistently while still delivering your best work. Mo asks Ron Tite: What's your big idea on how the audience can grow their book of business, grow their career, and grow their relationships? The first thing is to stop gaming the system and stop looking for shortcuts to business development. You need two things: a consistent brand narrative to sell the things you have and to be entrepreneurial so you can create the resources that people need. Business development is bound by purpose, defined by actions, and adopted by other people by how you communicate it. Your purpose has to go beyond the thing that you sell that speaks to your brand belief. If you can't articulate that, that's where you need to start. You will be defined by the actions you take to fulfill and live up to your purpose, it's not by the things you say. Those first two are not enough though. You can be living in your purpose authentically, but you still need other people to adopt your purpose as well if you want something to grow. Even in a retail setting, you can still act in an advisory or consultative role. REI is a good example of a company that embodies that principle as they have a purpose that is strategically aligned to where they make their money. They inspire, inform, and equip people with the proper tools to have a greater enjoyment of the outdoors. Your purpose should align with what you sell. REI also communicates its purpose in a way that conveys trust and authority, without sounding too corporate and separated from what the customers really care about. Your brand narrative flows consistently out of those three foundational ideas and is composed of these five things: What's going on in the world through your lens? What problem does that create? What do you believe about that problem? How do you solve that problem? Why should someone believe you? This set of questions establishes your brand narrative and gets people's heads nodding. It's not about selling, it's about framing the conversation around where you add the most value. Mo asks Ron Tite: How can we get better at creating and closing the meaty work that we want to do? The first step is identifying the meaty work where you can add your best value. Ron recently had someone resign from his agency after they had a conversation about what she really wanted to do. It wasn't until she asked herself that question did she realize that she wasn't happy because she wasn't doing what she really wanted to do. You need to put yourself in a position to close after building an organization that people want to work with. Who are the specific people that can best use your service and how can you put yourself into a position to win their business? In terms of communicating your brand belief to the right customers, there are four C's: Consumption, Curation, Creation, Connection. Once you have your brand belief, you need to operationalize the strategic consumption of media that supports that. You need to consume media that makes you smarter and better. Curation is about taking the media that you find compelling or valuable and sharing it with your community. Editorialize it with your own opinion and put your own spin on it. Ron also categorizes content and insights that he finds and adds them to categories for use in his future speeches and books. At some point you have to create your own stuff and get that out into the world. The connection part is about the conversation that happens when someone challenges your thinking or adds to it. That's where your personality shows through: it's not in the post, it's in the comments. Mo asks Ron Tite: How can we deepen relationships and win the relationship advantage? If you have great relationships, know that some of them will convert, but that's not why you invest in relationships. When Ron started his agency, his first client was a woman that he knew and had a work relationship with 15 years prior. She didn't have a need for his agency, but she created a project for him and launched his agency. Far too many think they need to create relationships to grow their business but if that's your primary motivation it's not going to work. To properly build relationships you need to have a genuine desire to get to know someone as a human being. Authenticity means to be comfortable with your imperfections. Don't show up as the stock photo version of a lawyer, consultant, marketer, or business development professional. Your imperfections are not bugs, their features and that's what people buy. People don't know where to look or who to trust, and if their gut reaction is that you are hiding the real you from them, it's not a good way to start a business relationship. Ron's background is in stand-up comedy and there is a line in comedy that comedians use; “never ignore the reality of the room”. Call out your mistakes and the reality of the situation. If you get the sense that they aren't interested, acknowledge that. Even a catastrophe can be used as a way to stand out and be completely human. The beginnings of meetings and the ending of meetings are very important. Just like comedy, you should start with an insight and tie the ending of the meeting back to that same insight. Mo asks Ron Tite: How do we stay on top of retention and growth activities when everything is yanking us away? In car manufacturing, there are two sides that are critical to the business. The money is made on the assembly line because that is repeatable behaviour that strips out inefficiencies over time. But if they only did assembly line work they would go out of business. The other side involves concept cars and experimentation. They have no expectation that concept cars will go into production, but it allows the assembly line to consistently innovate over time. You need to look at your day the same way. Is it a particular task assembly line work or concept car work? It's important to innovate but you need to focus on the assembly line work without changing too much, too fast. You need to carve out time for concept car work because, like exercise, there is always something more important to do. You also have to establish metrics to evaluate the success of the experiment. Put all your effort into the concept car activity so you don't give yourself excuses later on. Limit your concept car activities to just one at a time. This forces you to prioritize it because delivery is going to take up the rest of your day. When the business dynamic changes like it has over the past year it creates new problems. Start with thinking about what problem exists right now that no one is solving right now. Mo shares his insights from the habits of Ron Tite. Think: What's the thing you believe in so much that you would be happy to work on it for the rest of your working life? Do: How do you exemplify that? People don't judge you by the things you say, they judge you by what you do. Actions are what signals what you believe deep down. Say: How do you communicate what you believe? Too many people jump to this part before figuring out everything else. Be comfortable with your imperfections. Authenticity means being okay with who you are, even when you make mistakes or ask dumb questions. Share your journey because we are all always learning. When people are focused more on progress than a result, they are more comfortable with sharing that they are not perfect and those are the kinds of people that others want to be around. Add some humour to your communication. Ron's background in stand up comedy gives him a good foundation for making a conversation enjoyable. Be a good entertainer and great host. Don't be so focused on the content you're teaching or discussing that you become boring. Studies showed that if you tell a joke at the beginning of a negotiation it reaches a better result and people rate the negotiation higher. Even an attempt at humour that doesn't hit the mark is better than being boring and dry. Mentioned in this Episode: GrowBIGPlaybook.com rontite.com churchstate.com
Ron Tite shares the insights behind the Think. Do. Say. framework and how you can use it to create an effective personal brand, do more of the work you truly care about and be more authentic. Learn the four C's that make communicating your brand belief easy, the five questions that get a prospect's head nodding during a pitch, and how to innovate consistently while still delivering your best work. Mo asks Ron Tite: What's your big idea on how the audience can grow their book of business, grow their career, and grow their relationships? The first thing is to stop gaming the system and stop looking for shortcuts to business development. You need two things: a consistent brand narrative to sell the things you have and to be entrepreneurial so you can create the resources that people need. Business development is bound by purpose, defined by actions, and adopted by other people by how you communicate it. Your purpose has to go beyond the thing that you sell that speaks to your brand belief. If you can't articulate that, that's where you need to start. You will be defined by the actions you take to fulfill and live up to your purpose, it's not by the things you say. Those first two are not enough though. You can be living in your purpose authentically, but you still need other people to adopt your purpose as well if you want something to grow. Even in a retail setting, you can still act in an advisory or consultative role. REI is a good example of a company that embodies that principle as they have a purpose that is strategically aligned to where they make their money. They inspire, inform, and equip people with the proper tools to have a greater enjoyment of the outdoors. Your purpose should align with what you sell. REI also communicates its purpose in a way that conveys trust and authority, without sounding too corporate and separated from what the customers really care about. Your brand narrative flows consistently out of those three foundational ideas and is composed of these five things: What's going on in the world through your lens? What problem does that create? What do you believe about that problem? How do you solve that problem? Why should someone believe you? This set of questions establishes your brand narrative and gets people's heads nodding. It's not about selling, it's about framing the conversation around where you add the most value. Mo asks Ron Tite: How can we get better at creating and closing the meaty work that we want to do? The first step is identifying the meaty work where you can add your best value. Ron recently had someone resign from his agency after they had a conversation about what she really wanted to do. It wasn't until she asked herself that question did she realize that she wasn't happy because she wasn't doing what she really wanted to do. You need to put yourself in a position to close after building an organization that people want to work with. Who are the specific people that can best use your service and how can you put yourself into a position to win their business? In terms of communicating your brand belief to the right customers, there are four C's: Consumption, Curation, Creation, Connection. Once you have your brand belief, you need to operationalize the strategic consumption of media that supports that. You need to consume media that makes you smarter and better. Curation is about taking the media that you find compelling or valuable and sharing it with your community. Editorialize it with your own opinion and put your own spin on it. Ron also categorizes content and insights that he finds and adds them to categories for use in his future speeches and books. At some point you have to create your own stuff and get that out into the world. The connection part is about the conversation that happens when someone challenges your thinking or adds to it. That's where your personality shows through: it's not in the post, it's in the comments. Mo asks Ron Tite: How can we deepen relationships and win the relationship advantage? If you have great relationships, know that some of them will convert, but that's not why you invest in relationships. When Ron started his agency, his first client was a woman that he knew and had a work relationship with 15 years prior. She didn't have a need for his agency, but she created a project for him and launched his agency. Far too many think they need to create relationships to grow their business but if that's your primary motivation it's not going to work. To properly build relationships you need to have a genuine desire to get to know someone as a human being. Authenticity means to be comfortable with your imperfections. Don't show up as the stock photo version of a lawyer, consultant, marketer, or business development professional. Your imperfections are not bugs, their features and that's what people buy. People don't know where to look or who to trust, and if their gut reaction is that you are hiding the real you from them, it's not a good way to start a business relationship. Ron's background is in stand-up comedy and there is a line in comedy that comedians use; “never ignore the reality of the room”. Call out your mistakes and the reality of the situation. If you get the sense that they aren't interested, acknowledge that. Even a catastrophe can be used as a way to stand out and be completely human. The beginnings of meetings and the ending of meetings are very important. Just like comedy, you should start with an insight and tie the ending of the meeting back to that same insight. Mo asks Ron Tite: How do we stay on top of retention and growth activities when everything is yanking us away? In car manufacturing, there are two sides that are critical to the business. The money is made on the assembly line because that is repeatable behaviour that strips out inefficiencies over time. But if they only did assembly line work they would go out of business. The other side involves concept cars and experimentation. They have no expectation that concept cars will go into production, but it allows the assembly line to consistently innovate over time. You need to look at your day the same way. Is it a particular task assembly line work or concept car work? It's important to innovate but you need to focus on the assembly line work without changing too much, too fast. You need to carve out time for concept car work because, like exercise, there is always something more important to do. You also have to establish metrics to evaluate the success of the experiment. Put all your effort into the concept car activity so you don't give yourself excuses later on. Limit your concept car activities to just one at a time. This forces you to prioritize it because delivery is going to take up the rest of your day. When the business dynamic changes like it has over the past year it creates new problems. Start with thinking about what problem exists right now that no one is solving right now. Mo shares his insights from the habits of Ron Tite. Think: What's the thing you believe in so much that you would be happy to work on it for the rest of your working life? Do: How do you exemplify that? People don't judge you by the things you say, they judge you by what you do. Actions are what signals what you believe deep down. Say: How do you communicate what you believe? Too many people jump to this part before figuring out everything else. Be comfortable with your imperfections. Authenticity means being okay with who you are, even when you make mistakes or ask dumb questions. Share your journey because we are all always learning. When people are focused more on progress than a result, they are more comfortable with sharing that they are not perfect and those are the kinds of people that others want to be around. Add some humour to your communication. Ron's background in stand up comedy gives him a good foundation for making a conversation enjoyable. Be a good entertainer and great host. Don't be so focused on the content you're teaching or discussing that you become boring. Studies showed that if you tell a joke at the beginning of a negotiation it reaches a better result and people rate the negotiation higher. Even an attempt at humour that doesn't hit the mark is better than being boring and dry. Mentioned in this Episode: GrowBIGPlaybook.com rontite.com churchstate.com
Mo shares his insights from the habits of Ron Tite. Think: What's the thing you believe in so much that you would be happy to work on it for the rest of your working life? Do: How do you exemplify that? People don't judge you by the things you say, they judge you by what you do. Actions are what signals what you believe deep down. Say: How do you communicate what you believe? Too many people jump to this part before figuring out everything else. Be comfortable with your imperfections. Authenticity means being okay with who you are, even when you make mistakes or ask dumb questions. Share your journey because we are all always learning. When people are focused more on progress than a result, they are more comfortable with sharing that they are not perfect and those are the kinds of people that others want to be around. Add some humour to your communication. Ron's background in stand up comedy gives him a good foundation for making a conversation enjoyable. Be a good entertainer and great host. Don't be so focused on the content you're teaching or discussing that you become boring. Studies showed that if you tell a joke at the beginning of a negotiation it reaches a better result and people rate the negotiation higher. Even an attempt at humour that doesn't hit the mark is better than being boring and dry. Mentioned in this Episode: GrowBIGPlaybook.com rontite.com churchstate.com
Mo shares his insights from the habits of Ron Tite. Think: What's the thing you believe in so much that you would be happy to work on it for the rest of your working life? Do: How do you exemplify that? People don't judge you by the things you say, they judge you by what you do. Actions are what signals what you believe deep down. Say: How do you communicate what you believe? Too many people jump to this part before figuring out everything else. Be comfortable with your imperfections. Authenticity means being okay with who you are, even when you make mistakes or ask dumb questions. Share your journey because we are all always learning. When people are focused more on progress than a result, they are more comfortable with sharing that they are not perfect and those are the kinds of people that others want to be around. Add some humour to your communication. Ron's background in stand up comedy gives him a good foundation for making a conversation enjoyable. Be a good entertainer and great host. Don't be so focused on the content you're teaching or discussing that you become boring. Studies showed that if you tell a joke at the beginning of a negotiation it reaches a better result and people rate the negotiation higher. Even an attempt at humour that doesn't hit the mark is better than being boring and dry. Mentioned in this Episode: GrowBIGPlaybook.com rontite.com churchstate.com
Hi! Welcome back to the Owning Your Sexual Self podcast with your host; Rachel Maine. Today's topic is brought up a lot, exciters & blockers. Exciters and blockers refer to our turn-ons and turn-offs.Think: What things in your life need to be done in order for you to be turned on?What smells can you associate with pleasure?*Your brain is the most important sex organ!*Our pleasure is our responsibilityRate these Inhibitors (Turn offs/blockers) on a scale of 0-4 *0 not at all like me 1 not much like me 2 somewhat like me 3 a lot like me 4 exactly like me*1. Sometimes I have so many worries that I am unable to get aroused2. If I think that I am being used sexually it completely turns me off3. If I am uncertain about how my partner feels for me it is hard to get aroused4. If I am worried about taking too long to get aroused or orgasm, this can interfere with my arousal.5. Sometimes I feel so shy or self-conscious during sex that I can't become fully aroused.What is your score? __/20Rate these Inhibitors (Turn ons/exciters) on a scale of 0-4*0 not at all like me 1 not much like me 2 somewhat like me 3 a lot like me 4 exactly like me*1. Seeing a partner doing something that shows their talents or intelligence or watching them interact well with others can make me very sexually aroused.2. When I think of someone I find sexually attractive or fantasize about I easily become sexually aroused 3. If it is possible someone might see or hear us having sex it is more difficult to become aroused(Scale: 4 not at all like me 3 not much like me 2 somewhat like me 1 a lot like me 0 exactly like me)4. If I am very sexually attracted to someone I don't need to be in a relationship with that person to become sexually aroused5. I think about sex a lot when I am boredWhat is your score? __/20Now you can determine what you are low & high in for exciters and blockers.0-6- Low breaks7-13- Medium breaks14-20- High breaks*More than half of the people score in the middle for both exciters and blockers.We often think it's what goes on in-between our legs but it's not! It's about what goes on in our brains!
Think - What am I going to say/do?React - Speak/ActReflect - What impact did my words/actions make?A lot of us often react without thinking, and we don't take the time out to reflect on what we did and how we can be better. Join the guys as they go through some rapid fire questions and reflect on decisions made.
The Accountability Minute:Business Acceleration|Productivity
Today we are talking about tip #1 to help you get things done when you might be afraid of failure, which is to, Think “What's the Worst That Can Happen”? Fear is a natural response, but try to identify what it is that you really are afraid of anyway. Fear is usually the result of our mind creating hypothetical dramas that have no basis in reality. If you find yourself fearful of the outcome of an impending change, ask yourself what you're really afraid of. Ask yourself, ‘What's the worst thing that can happen?' It is good to remember that there is a solution to everything… and when you rationalize your fear, you can see that you are going to be just fine. You can just suck it up, and as Nike says, “Just Do It.” Do what you are afraid of doing and reap the benefits. You will quickly discover that the experience of change wasn't worth all that anxiety over the unknown. Each time you rationalize the fear, you will have greater courage to "Just Do It" in the future. If you get value from these Podcasts, please take a minute to leave me a short rating and review. I would really appreciate it and always love to hear from you. Take advantage of all the complimentary business tips and tools by joining the Free Silver Membership on https://www.accountabilitycoach.com/coaching-store/inner-circle-store/. Check out all the great free high-content business success training web classes, by going to https://www.accountabilitycoach.com/free-articles/free-webinars/. Want more from The Accountability Coach™, subscribe to more high-value content by looking for me on www.accountabilitycoach.com or most podcast platforms and in most English-speaking countries, or by going to https://itunes.apple.com/podcast/accountabilitycoach.com/id290547573. Subscribe to my high-value business success tips Blog (https://www.accountabilitycoach.com/blog/) Subscribe to my YouTube channel with business success principles (https://www.youtube.com/annebachrach) Connect with me on Linked-In (https://www.linkedin.com/in/annebachrach) Connect with me on Pinterest (https://pinterest.com/resultsrule/) Connect with me on Instagram (https://www.instagram.com/annebachrach/) Connect with me on Facebook (https://www.facebook.com/TheAccountabilityCoach) Go to https://www.accountabilitycoach.com to check out for yourself how I, as your Accountability Coach™, can help you get and stay focused on you highest payoff activities that put you in the highest probability position to achieve your professional and personal goals, so you can enjoy the kind of business and life you truly want and deserve. As an experienced accountability coach and author of 5 books, I help business professionals make more money, work less, and enjoy even better work life balance. Check out my proven business accelerator resources by going to https://www.accountabilitycoach.com/coaching-store/. Aim for what you want each and every day! Anne Bachrach The Accountability Coach™ Business professionals and Advisors who utilize Anne Bachrach's proven business-success systems make more money, work less, and enjoy better work life balance. Author of Excuses Don't Count; Results Rule, Live Life with No Regrets, No Excuses, the Work Life Balance Emergency Kit and more. Get your audio copies today.
Text LEARNERS to 44222 for more... Full show notes at www.LearningLeader.com Twitter/IG: @RyanHawk12 Rich Diviney Rich Diviney draws upon 20+ years of experience as a Navy SEAL Officer – with 11 deployments to Iraq and Afghanistan. He was the Commanding Officer of a Navy SEAL Command. Rich is is the author of The Attributes - 25 Hidden Drivers of Optimal Performance. Notes: The process to select Navy SEALs: Rich created a program to effectively articulate why someone made it through SEAL training. "It's not about training to be a Navy SEAL, it's about proving if you can be one." "Skills are not inherent to our nature. They are learned." Attributes are wired into our internal circuitry, always running in the background, dictating how we behave and react and perform. Attributes should not be confused with personality traits. A personality is built from patterns of behavior that emerge over an extended period of time. It’s an outward expression of all the things that make you you - your skills, habits, emotions, perspectives, and attributes all blended together. What is optimal performance? "It's not a peak. It's doing the best you can, with what you have, in the moment." What are some of the surprising attributes that helped or didn't? Drive - Some of the most driven people weren't necessarily cut out to be a SEAL The difference between Self-Discipline and Discipline: Self-discipline is about controlling those things that the outside world has no say in. Discipline is the ability to move through the challenges of the world. Narcissism - Some of the benefits of it? From Rich: "Why did I want to be a Navy SEAL? I wanted to see if I could be a badass. I desired to standout and be admired. That's a little narcissism." "However, extreme narcissism is awful. Excessive narcissists are rarely loyal-- loyalty requires trust and a sense of safety-- so their tribes are inherently unstable: Healthy members tend not to stay long, and new ones are let in only when they show the requisite deference. Those who do leave usually suffer a disproportionate amount of wrath from the person to whom they once deferred-- because defectors are considered enemies. The energy and effort of the highly narcissistic person will be used to prop up their fragile egos rather than to achieve shared objectives or serve a common purpose.” Did he ever think about quitting during Hell week? "The training trains you to compartmentalize. You can't ever entertain that thought. You have to chunk things down to the moment. You're running around and saying, 'this sucks!' But you have to focus on just getting to the next berm. And then the next one. Think, 'what can I control right now?' And focus on your three foot world." The highest performing people ask better questions: Think: "What's the better question to ask right now?" "What can I control right now?" Introspection is vital. Why aren't we better at being introspective? "Because we escape too much." We have devices to ensure we're never bored. Never lost in thought. On long car rides, children never have to look out the window anymore to pass the time. They have a device or a screen to watch. You need to allow your brain space... Need to spend more time in our heads. "Knowledge is not power. Applied knowledge is power." Be decisive. Take action. "Decisions are final, but not permanent." Be adaptable like a frog. Frogs have survived five extinction level events. "If you don't adapt you will become a dinosaur." Rich has narrowed it down to 5 segments of attributes. They are: Grit, Mental Acuity, Drive, Leadership, and Teamability. Grit - Beware of the fearless leader (Courage), Fall 7 times get up 8 (Perseverance), Be Like the frog (Adaptability), The Benefits of Little Tragedies (Resilience) Mental Acuity -- The art of Vigilance (Situational Awareness), Wired for Efficiency (Compartmentalization), The Multitasking Myth (Task Switching), Forged in Plastic (Learnability) Drive -- Mastering the Pivot (Self-Efficacy), The Self-Disciplined Loser (Discipline), A Fish Is the Last to Discover Water (Open-Mindedness), The Princess and the Dragon (Cunning), It’s All about Me (Narcissism) Leadership -- No One Cares How You Feel (Empathy), If it Doesn’t Hurt, You’re Doing it Wrong (Selflessness), You Can’t Hide You (Authenticity), Many A False Step Is Made by Standing Still (Decisiveness), Don’t Be A Mediator (Accountability) Teamability -- The Subjectivity of Right and Wrong (Integrity), There’s Always Something to Do (Conscientiousness), Play Black, Not Red (Humility), Honor The Class Clown (Humor)
Subscribe | Transcript | Comment The Episode in 60 Seconds Ken Rutsky, President and Principal Consultant at KJR Associates, Inc., joined us on Studio CMO to talk about the power of balancing both the analytic and data-driven side of marketing with great storytelling. An accomplished speaker, mentor, and author, Ken has spent 20+ years in B2B marketing roles and believes it's just as important to fit in as it is to stand out. This interview delves into: Why Great Technology Isn't Enough The Power of Storytelling in Marketing Driving Your Buyer's Epiphany Your Most Worthwhile Audience An Expert Marketing Consultant's Advice to CMOs What has Changed in B2B Marketing Our Guest Ken Rutsky, President and Principal Consultant at KJR Associates, Inc., helps B2B growth company executives in Sales, Marketing, and the C-Suite breakthrough and grow leadership in new and existing markets. Ken launched the Intel Inside broadcast co-op program in 1991 and the Internet’s first affiliate marketing program, Netscape Now, while at Netscape from 1995-99. Since then, he's been CMO at several start-ups and ran Network Security Marketing at McAfee. He now leads his own consulting practice, whose clients have generated over $10B of shareholder value through IPOs and acquisitions. Ken is also the author of Launching to Leading: How B2B Market Leaders Breakthrough, Lead, and Transform their Markets and host of The Marketing InSecurity Podcast. Show Notes STEEP Analysis: Society, Technology, Environment, Economics, and Politics. What are all the things going on in your buyer's world across those dimensions? One of Ken Rutsky's favorite short stories: What We Talk About When We Talk About Love Communicate Without Technology Bias Technological founders often live and breathe the products they're bringing to the market. It's great if you love to talk about your product, but you must provide context to the potential buyer. "I don't care about cool. I care about value." - Ken Rutsky If you have value in your product, then chances are you want to exchange two things: 1. Time and Attention 2. Money Why makes time and attention more difficult to achieve than money? Getting the attention isn't going to happen because you only talk about your technology. Great technology isn't enough to stand out. Providing value is critical. The Power of the Story Providing Return on Investment (ROI) is now table stakes. The ROI won't get you into the deal. What will is your Return on Strategy (ROS). Technology is about transformation. Think: "What problems aren't I solving?" You must first address your buyer's pain points. Only then can you introduce your technology. The story you provide your buyer should consist of four chapters: Chapter One: Today's reality. Chapter Two: Identifying the pain gap. Chapter Three: Introducing a new approach, new mindset, and new technology. Chapter Four: The transformation. If you want to test the strength of your story, try removing Chapters Two and Three. Focus on the From-To. Is it still meaningful, or is it now generic. Chapter Three: Leading Your Buyer to the Epiphany Moment "The epiphany must belong to the customer. We cannot steal that epiphany. We can't force it. The buyer must be the hero." - Mark Whitlock Driving the customer's epiphany is twofold: Identify the mindset, and frame your approach. Push the innovation into a what, as opposed to a why. What makes your approach different, and how will your technology solve their unique problems? Choose Your Conversations Wisely Who is making the buying decision? That's the person you want to tell your story to. You may be thinking "But, the technical buyer doesn't care about the business transformation." Actually... "When the technical buyer falls in love with your tech, they have to consult the person who cares about the business transformation. They better know that story, or else they'll never make the sale for you." - Ken Rutsky Ken Rutsky's Biggest Piece of Advice For CMOs Successful marketing starts and ends with narrative and story. If you do that well, you already have 80% of the work done. "Don't tell your story, tell your customer's story. Create context for your value." - Ken Rutsky If the person you've been engaging with can't repeat your story within the organization, you're not telling it right. Your story must be memorable. B2B Marketing: What Has Changed? The story has gotten lost on a lot of marketers. The idea of growth hacking has exploded, the idea that you can test your way to success. Well, your test is only as good as your hypothesis, and you can't test your way to a hypothesis. You have to think your way to it. That's where your story comes in. CMOs are disappearing. The role is being split between a revenue focus and a corporate focus, and all of a sudden, no one is thinking holistically.
It occurred to me the other day that with so many people being laid off or being furloughed that they might think about starting a blog and make money even as a side hustle. [spp-tweet tweet="So today I am going to talk all about start a blog and make money from it in just four steps…"] Here we go! Think What passions do you have? What really excites you? What would get you out of bed for really excited about? What solution do you have? that can get people from where they are now, to where they want to be!
The Learning Leader Show With Ryan Hawk Text LEARNERS to 44222 Full show notes found at www.LearningLeader.com #367: Ozan Varol - How To Think Like A Rocket Scientist Sustaining excellence = The ability to learn from failure - "Failure sucks and shouldn't be celebrated. We must learn from it." "Learn fast, don't fail fast. We need to get better with each iteration. Breakthroughs should be evolutionary, not revolutionary How success can lead to failure The Challenger Explosion - A string of successes discounted the role that luck played in the process "Just because you're on a hot streak doesn't mean you'll beat the house." Post mortem - A Latin phrase for "after death." Instead of a post mortem, do an "after action review." Review after all actions whether they succeeded or failed. The "Kill The Company" exercise Ask the people within your company what they would do to compete and beat your company... And then do that. Mark Zuckerberg does this with acquisitions (WhatsApp, Instagram). One of his greatest fears is becoming the next MySpace. As a mid-level manager: Put yourself in the position of your customer. Why are customers justified in buying from our competitions? "They see something we're not seeing." Growing up in Istanbul, Turkey. It was a culture of conformity. Ozan did not fit in. In fact, he was assigned a number in school and that was used to call on him instead of his name. His parents let him choose which school he went to and he remembers feeling so empowered by them for having a choice. He wanted more of that. So he decided to come to the United States for college and attended Cornell. Ozan blindly applied for a job that didn’t exist by emailing Steve Squyres (he was in charge of a NASA funded project to send a river to Mars). And he acted on his dad’s advice, “you can’t win the lottery if you don’t buy a ticket.” “Science is a way of thinking much more than it is a body of knowledge.” - Carl Sagan In the modern world we look for certainty in uncertain places. We search for order in chaos. The right answer in ambiguity. And conviction in the complexity. We should be fueled not by a desire for a quick catharsis but by intrigue. Where certainty ends, progress begins. “The great obstacle to discovering was not ignorance but the illusion of knowledge. - historian Daniel J Boorstin It takes courage... Often times there is a failure of courage. Have the courage to take action when the rest of the world is standing still. Ask yourself two questions: What's the worst that can happen? What's the best that can happen? Adopt an experimental mindset - Frame your actions as experiments. Don't be afraid to try new things... "The way you figure out what's right is to try to prove it wrong." The goal? "Find what's right, not to be right." Ask people who disagree with you... Why? Have a mindset to learn from them. "Tell me what's wrong with this..." Be a work in progress. "All progress happens in uncertain times." "It's bizarre. People prefer certainty of bad news instead of the fear of the unknown." "Be curious about tomorrow." Think: "What problems can I solve right now?" It is not helpful to try and solve something that you cannot control. Diversify your identity and services -- This allows you to be flexible and not depended on one stream of revenue. "All of our differences are minimized when we zoom out." The Apollo 8 mission gave us an opportunity to look at the Earth from afar (mission to go near the moon). Jim Lovell could cover up the earth with his thumb. It put things in perspective. Rocket science teaches us about our limited role in the cosmos and reminds us to be gentler and kinder to one another.
Join us on the new series, Crushed, which dives into the world of wine. Would you like to know how to crush it at dinner? Or learn how the grapes are crushed in the wine-making process? Do you have a crush on wine? I know I do! Listen in as we explore the wine-loving process. On this episode, Kate and Josh walk through the wine tasting steps:LOOK - Observe the color of the wine. What does the label look like? What varietal?SWIRL - Open up the wine so it can breathe (bonus points for using decanter).SMELL - Take in all those juicy aromas. Picking up some berries, cedar? TASTE - The best part - let the wine captivate your senses. Yummm. More please. THINK - What are your conclusions on the wine? Is this a wine to take to your future in-laws? Or more of a second bottle type?Thirsty yet? Pour a glass and tune in. Remember your wine-tasting experience and opinion are unique to you. Own it and take these skills to your next wine-tasting adventure. Cheers to crushin' it! Share with us your wine tasting experiences @redandreads.
Following our King - Matthew 21:1-11 21 Now when they drew near to Jerusalem and came to Bethphage, to the Mount of Olives, then Jesus sent two disciples, 2 saying to them, “Go into the village in front of you, and immediately you will find a donkey tied, and a colt with her. Untie them and bring them to me. 3 If anyone says anything to you, you shall say, ‘The Lord needs them,’ and he will send them at once.” 4 This took place to fulfill what was spoken by the prophet, saying, 5 “Say to the daughter of Zion, ‘Behold, your king is coming to you, humble, and mounted on a donkey, on a colt, the foal of a beast of burden.’ ” 6 The disciples went and did as Jesus had directed them. 7 They brought the donkey and the colt and put on them their cloaks, and he sat on them. 8 Most of the crowd spread their cloaks on the road, and others cut branches from the trees and spread them on the road. 9 And the crowds that went before him and that followed him were shouting, “Hosanna to the Son of David! Blessed is he who comes in the name of the Lord! Hosanna in the highest!” 10 And when he entered Jerusalem, the whole city was stirred up, saying, “Who is this?” 11 And the crowds said, “This is the prophet Jesus, from Nazareth of Galilee.” The Holy Bible: English Standard Version (Wheaton, IL: Crossway Bibles, 2016), Mt 21:1–11. Sermon Study Guide: READ - Matthew 21:1-11 LOOK - What do I see? What details stand out to you in this story? What do you notice? What are people saying? What are they doing? Are there other parts of the Bible quoted? THINK - What does it mean? Why does Jesus enter Jerusalem this way? What is he saying about himself? What does this procession communicate to the people who witness this? APPLY - What difference does it make? If Jesus is your King, then this will involve: Recognizing Jesus - How can you properly recognize Jesus as your King? Trusting Jesus - How can you show trust in Jesus? Submitting to Jesus - How can you submit your life further to Jesus? Obeying Jesus - Are there further ways to that you can obey Jesus What do you think others will think as you make Jesus your King? PRAY - How can you pray?
Go listen to #613 this is a continuation of that episode. 6-Being a Blank(Millionaire, Fit, Runner, Dad, etc) 7-Alternatives 8-Common Knowledge 9-Don’t do, Teach 10-Think What’s Next(who) 11-Blindsided. Do you have any ideas/questions? Can you contribute go to www.savvyradioshow.com and leave a voicemail. www.savvyinvestors.com
Jenny Boyett joins us to talk through some practical ideas on how to best navigate those tricky, sticky conversations. Whether they are with co-workers, spouses, neighbors, or friends, tough conversations can produce lots of anxiety and heartache. Still, there are ways to make them go well! Everyone has a story. We are different. Conversation comes at a cost. Things to consider when there is a GAP and conversation is necessary: Seek the Lord Pay attention. Speak only for yourself. Apologize Go the distance. Wait 24 hours. Work hard to uncover the real issue. Think: What story do I want to tell? Follow up.
Raised outside Sacramento, CA Chef Brad Cecchi is a graduate of the Culinary Arts program at American River College and the Culinary Institute of America. He would go on to spend the next 7 years working between Sacramento's Mulvaney's and Grange restaurants. Next, Cecchi made the move to Cleveland, OH where he held the executive chef position at Urban Farmer and the Westin Downtown. In 2016 Cecchi made the move back to CA when he was recruited by Michelin starred Solbar, as the chef de cuisine and later as the executive chef were he was able to maintain the Michelin star status for 2 years. in 2017 Cecchi joined forces with Clay Nutting to open Canon, which is recognized as one of Sacramento's best restaurants and just recently got It's on Michelin nod when named to the Michelin guide’s Bib Gourmand list. Check out episode 662 with Oliver Ridgeway as mentioned in today's episode! Show notes… Favorite success quote or mantra: "Chance favors a prepared mind." In today's episode with Brad Cecchi we will discuss: Organization Giving compliments to your staff is key Importance of travel What Brad learned from working in a mom and pop pizza shop To go to culinary school or not to go? The passion and desire to be taken seriously Cooking for Dick Chaney Helping other chefs open restaurants before opening your own Tensions in the kitchen Thinking through problems; stepping away The pressure of the Michelin star Cashflow Opening undercapitalized Farm to table/fork Today's sponsor: BentoBox empowers restaurants to own their presence, profits and relationships. The hospitality platform disrupts third-party services that come between the restaurant and the guest. BentoBox puts the restaurant first and offers tools that drive high-margin revenue directly through the restaurant’s website. BentoBox is trusted and loved by over 5,000 restaurants worldwide including Union Square Hospitality Group, Eleven Madison Park, Gramercy Tavern, Lilia and more. Gusto offers modern, easy payroll, benefits, and HR to small businesses across the country — they were even named best online payroll by PCMag. And as a listener, you’ll get three months free when you run your first payroll. Sign up and give it a try at Gusto.com/unstoppable. Wisetail’s user-friendly platform focuses on engaging, growing, and empowering your workforce while enabling your culture to thrive in multi-site businesses. It is easily configurable to an organization's brand and technical specifications. In addition, Wisetail provides a social community for their customers to share best practices and continuously improve the learning experience. Knowledge bombs Which "it factor" habit, trait, or characteristic you believe most contributes to your success? Organization What is your biggest weakness? Aspirations, "trying to do more than I'm ready to do." What's one question you ask or thing you look for during an interview? How clean are you own your real life What's a current challenge? How are you dealing with it? Butts in seats Share one code of conduct or behavior you teach your team. Mise en place What is one uncommon standard of service you teach your staff? Tasting trays What's one book we must read to become a better person or restaurant owner? Letter to a Young Chef by Daniel Boulud GET THIS BOOK FOR FREE AT AUDIBLE.COM What's the one thing you feel restaurateurs don't know well enough or do often enough? Think What's one piece of technology you've adopted within your four walls restaurant and how has it influence operations? Google Drive If you got the news that you'd be leaving this world tomorrow and all memories of you, your work, and your restaurants would be lost with your departure with the exception of 3 pieces of wisdom you could leave behind for the good of humanity, what would they be? Andewy Sausage Recipe Family-style shareable dining Community Contact info: Website: www.canoneastsac.com Instagram: @canoneastsac Facebook: @canoneastsac Thanks for listening! Thanks so much for joining today! Have some feedback you’d like to share? Leave a note in the comment section below! If you enjoyed this episode, please share it using the social media buttons you see at the top of the post. Also, please leave an honest review for the Restaurant Unstoppable Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them. And finally, don’t forget to subscribe to the show on iTunes to get automatic updates. Huge thanks to Brad Cecchi for joining me for another awesome episode. Until next time! Restaurant Unstoppable is a free podcast. One of the ways I'm able to make it free is by earning a commission when sharing certain products with you. I've made it a core value to only share tools, resources, and services my guest mentors have recommend, first. If you're finding value in my podcast, please use my links!
The Learning Leader Show With Ryan Hawk Text LEARNERS to 44222 For full show notes, go to www.LearningLeader.com Episode #337: Scott H. Young - How To Become An Ultra Learner Scott Young is a writer who undertakes interesting self-education projects, such as attempting to learn MIT's four-year computer science curriculum in twelve months and learning four languages in one year. Scott incorporates the latest research about the most effective learning methods and the stories of other ultralearners like himself—among them Ben Franklin, Judit Polgár, and Richard Feynman, as well as a host of others, such as little-known modern polymaths like Nigel Richards who won the World Championship of French Scrabble—without knowing French. He is the author of the best-selling book, UltraLearning. Notes: Commonalities of leaders who sustain excellence: Understand how excellence works Learning, constantly thinking about the process of improving Being interested in learning new things... Scott finds the mind fascinating Encountering things that people have done that are jaw dropping Projects: Why he failed to learn French as an exchange student "Simple decisions you make early on can have big consequences." Because he didn't go all in and immerse himself in the language, he always reverted back to his native tongue Go for inversion from the beginning. This is why he did the "year without English." "Doing the hard thing makes it easier in the long run, it accelerates skills more quickly" UltraLearning - A strategy for acquiring skills and knowledge that is both self-directed and intense As a manager, recognize that there are many different skills you can possess to be successful... Know what you need to be good at. Break it down to the component skills... Have a process Get better at each important skill Think: "What would it be like to be amazing at this?" Tristan de Montebello: He wanted to learn a new skill that was completely outside of his current skill set (he's a musician) Instead of learning another instrument, he chose to become a world class public speaker He started as an amateur and ended as a finalist for a public speaking championship. How? He got on stage twice a day, took improv class, and compressed the process. "He made the conscious decision to become excellent." And then executed... Process for a person who has a full time job/family/mortgage: This doesn't need to be a full time endeavor "How are you using every minute of every day?" Take on intensive bursts Follow your curiosity and obsessions Ramit Sethi -- "See the game being played around you" Principles: Spend time figuring out the best way to learn what you want to learn. What tools and resources are available? Drill, attack your weakest point. Sometimes you shouldn't learn a skill (ex: fixing your car... Hire a mechanic instead) Every complicated skill has components Test to learn Repeated review - read over and over Free recall - read the text once, then close the book. Try to recall what you learned. In an experiment, free recall learners retained more. PRACTICE remembering something. It impacts how you process information. Anders Ericsson - Deliberate practice: In 40% of the cases, feedback hurt. Task oriented feedback works best. How we process feedback is most important "If you're doggedly trying to be an ultra learner and sustain excellence, emotional consequences are important..." Born with it vs. Ability to learn: Anyone has the ability to learn anything Everyone has their own abilities, their own pace. Recognize your capacity to improve but don't compare to others Life advice: Read more books - It expands your mind Meet more interesting people - Subtlety informs choices, expands group you meet Go do ambitious things - bold projects Why joining The Learning Leader Circle is a good idea
What is next in Project-Based Learning - listen to what Thom has to say above.Dan talks with the godfather of PBL - Thom Markham who reveals where project-based learning should be headed and remarkably it is also where it has come from. This is a great listen if you are keen to discover more about PBL and what it can do for your students.Thom Markham the Godfather of PBL reveals he next steps in PBL by Daniel Jackson is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.Join the Facebook CommunityLearn more about Thom's Workshop in SydneyClick here7 Steps for Qulity PBLFinding an authentic challenge a good problem to be solvedDriving questionDecide what they do at the end Assess the project - determine whether it is goodHigh-quality performance rubrics (know and do)Deep explicit rubrics exactly what students need to doTeaching and learning activities - set the project and get ideas from the studentsTurn students lose on the doing - Team learning (teamwork, accountability, responsibility, doing work, drafts and revision, design thinking)Showcase or present (Mastery Level) - a higher level of problem-solving and mastery of the disciplineThe next step for PBL helps to create lifelong learnersA focus on human development “strengths-focused or strengths-based approach”Individual growth, Developing wellbeingProblem-solving and problem findingSelf-directed throughout How do you do this?Know your studentsA kind and caring classroomStudent-teacher partnership for best performanceStudents set goals and objectives, how they want to grow and where they want to get to and reflect upon itRubrics that include curiosity, work ethic andNEW curriculum with wellbeing integrated throughout A Head Heart and Hands ApproachWhere to startDistinguish between general projects and PBLPBL incorporates projects BUT it uses a strong methodology to encourage better outcomesRubricProblem questionsAuthenticityPlung in - design a PBL unit as best you can and learn as you go.Get feedback from students etcRequires a mind shift.Think "What do students need to appreciate about the topic?" - go for wonder and interestAsk students, what are they interested in.The teacher is the Co-LearnerLearn more about Thom's Workshop in SydneyClick here
The Learning Leader Show With Ryan Hawk Ep #329: Kindra Hall Full show notes can be found at www.LearningLeader.com Kindra Hall is President and Chief Storytelling Officer at Steller Collective, a consulting firm focused on the strategic application of storytelling to today’s communication challenges. Kindra is one of the most sought after keynote speakers trusted by global brands to deliver presentations that inspire teams and individuals to better communicate the value of their company, their products and their individuality through strategic storytelling. Kindra is a former Director of Marketing and VP of Sales. Her much anticipated book, Stories That Stick, will be published on September 24, 2019. Notes: Why is storytelling so important? It's how we learn, how we connect Your team needs to know you, and like you (stories do that when you tell them well) You can learn breadth/depth of a person through a story A story is NOT: A bullet point resume A list of information Stating the mission statement The objective A story = The small moments when mission is in a specific place and time... When something happens. The four components of a story: Place and time: "a moment" Identifiable characters - must see people Authentic emotion - Relatable to audience Specific details - Draw audience in to the co-creative process Opening story of her book: In Slovenia at Thanksgiving: The power of the sales clerk's ability to tell a story compelled Kindra and her husband to buy Why did the story work? It drew you in with powerful moments and emotion It had suspense - "I want to know what's going to happen..." People will give you their attention when you're telling a compelling story It brought them to places through vivid descriptions How to better start a meet at work: First, realize it's a skill you can develop Take a step back, think of the higher level message -- "What's the overall theme?" "When have I seen this in action?" Why was it compelling? Make a list of nouns: People in life you've had to communicate with (bosses, friends, colleagues) Find moments and stories from those people... Understand the characters of the story Think: "What do I want my audience to think, feel, know, and do at the end of this story?" Use the "bystander story" - Stories of others that you make yours Remember the goal is to create connection This becomes your story... Through your eyes How to handle price conversations? Move from dollars and cents to value -- "They need to feel the pain of if they didn't have this thing I'm selling." Our decisions are not always based on logic, they are based on ideas Use the "Get To Know You Document" Why joining The Learning Leader Circle is a good idea
The Learning Leader Show With Ryan Hawk Episode #292 - Beth Comstock: You Don't Need Permission (Former GE Vice Chair) Beth Comstock spent nearly three decades at GE. As Chief Marketing Officer and then Vice Chair of Innovation, she led efforts to accelerate new growth, develop digital and clean-energy futures, seed new businesses and enhance brand value. As President of Integrated Media at NBC Universal, she oversaw TV ad revenue and digital media efforts, including the early development of Hulu. Prior to this, she held roles at NBC, CBS and CNN/Turner Broadcasting. Her first book, Imagine it Forward, was published in September 2018. She is a director at Nike, and trustee of The National Geographic Society. The Learning Leader Show "You must grab agency. You don't always need permission." Show Notes: Commonalities of sustaining excellence: "They don't stop. They keep coming back. There is an inherent belief that tomorrow is another day. They have great stamina." Examples: Jeff Bezos (Amazon), Mary Barra (GM) What was it like being hired by Jack Welch (including the story of Jack offering her the big promotion) "You know you can't say no to Jack Welch and GE. It fascinated me." Jeff Immelt -- "He lives to deliver for the customer" Take us back to 1985... Beth is in her mid-20's, she's hiding behind the door as her husband tells her mom that they are getting a divorce. "It was a defining moment. I was willfully choosing an unfamiliar path. It felt like a failure." "In times of change, you have a choice to figure it out." JR, the bad boss... We've all had bad bosses. How to deal with it? "He was a gatekeeper, just said no. So, I wrote a report, shared it with others, gave it to him. He rejected all of it. So I left to go to Ted Turner's CNN." "You must grab agency. You don't always need permission." "No means 'not yet'" The difference between gatekeepers and goalkeepers: Goalkeepers clear the way, they help you. Gatekeepers do the opposite." Common mistakes the new manager makes and how to avoid them: Understand the responsibility Find a way to be secure in yourself. A lot of mistakes are made out of insecurity. "I was not good at giving feedback. Good or bad. I didn't communicate well initially." "You need to get to know your team very well. Know them as individuals. Connect with them. People don't want to be managed or controlled, they want to be led. There is a difference." Mentors: "I was a 30 year old first time manager and I didn't have good mentors. I was afraid to reach out to people for help. Find a series of people to be your board of advisors. You will need it." The "Steve Jobs recruited me" story -- "This was right before the iPhone came out. He said, 'We're going to do some really big things here and I want you to be part of it.' It wasn't right for my family to move out there at that time though. I made the pro and con list and the move was too powerful. So I said no. There are days where I regret it." The difference between Jack Welch and Jeff Immelt: "Both were good leaders. Jeff championed people and fully supported me." "They led in different times. It's a shame that they get compared when they led in two completely different eras." "Tell me something I don't want to hear." -- Why this is a powerful exercise all leaders need to do with their teams on a regular basis. "Success theater" was an initiative. It's meant to crack bureaucracy. "Jeff Immelt was actually trying to make it better through doing this. You need that feedback loop." Hiring: What does Beth look for in a candidate? Curiosity - Open and eager to learn A quest for excellence - Do they actively strive to be better? Others provide references on their behalf Trial run - "Try, then buy." Simulate the role Hire someone who knows what you don't - Hire for your weaknesses How to handle an environment as a woman leader surrounded by men? "I'm a creative woman. I came to appreciate my differences. I became this small, quiet, rebel. Forge a different path. Learn how to get comfortable doing this." Advice to men? "I'm so glad you're asking this. Be open. Listen. Talk with females at work. Have open dialog. Ask questions how you can do better." "Assume nobel intent." How to "imagine it forward?" "Data is squeezing imagination from us." -- "Open yourself to new people and ideas." "Pattern recognition" "Scenario planning" Think "What if I were the customer? What if I were the competitor? What would I do?" Leading as an introvert. Most great introvert leaders have these useful qualities: Introspective Good listener Understand how to manage their energy Find time to recharge Why joining The Learning Leader Circle is a good idea Use the "Get To Know You Document" "I'm a creative woman. I came to appreciate my differences. I became this small, quiet, rebel. Forge a different path. Learn how to get comfortable doing this." Social Media: Follow Beth on Twitter: @bethcomstock Read: Imagine It Forward Connect with me on LinkedIn Join our Facebook Group: The Learning Leader Community To Follow Me on Twitter: @RyanHawk12
The Learning Leader Show With Ryan Hawk Episode #280: Danny Iny - Why You Shouldn't Go To College "The future is here. It's just not evenly distributed." Show Notes: Commonalities of sustaining excellence: An attitude of curiosity - interested. "I wonder why that happens?" Sense of things being "figureoutable." They will get it done. Fortitude. Danny and I discuss a partnership -- Working together on building a course Being "catalytically curious" Why start Mirasee? Built after previous failure. "On an emotional level, a startup falling apart is like a really rough breakup." "Mirasee was the rebound business." It has a value driven ethos. "At the end of an interaction with you, people should like you more regardless of what happens." "Mira" = To see, wonder Why build online courses? The convenience and practicality. It's "Just In Time" Learning Should graduating high schoolers go to college? "Probably not. There is an expectation that smart kids should go to college. That it's the ticket to the good life. This used to be true, but it's not anymore. The facts don't back that up." "The future is here. It's just not evenly distributed." "Those non-specific degrees are functionally worthless." "It's not about where we are, it's about where will we be?" What should a smart high school graduate do instead? Find people you respect and trust in the working world. Offer to work for them for free. Shadow them. Learn from them. Figure out if you want to do that full time. This requires people to take initiative and ownership Why I started the podcast? -- "To create my own leadership PhD." "Pace of education is changing." "At the pace of change currently the curriculum being taught will be completely different in 5-10 years." You must have: Literacy Fluency You need a deep understanding of your topic How to know which online courses to take? Think: What am I trying to accomplish? Does the course offer this? What do I need to learn? To know? Does the teacher have a track record of success? A course must have a support mechanism... The teacher must stand behind promises made The "pilot" program Survey audience - data analysis Map out curriculum Adapt on the fly - take insight to create something great Peer to peer feedback system in place We learn more from giving feedback to others Accountability measures Read Leveraged Learning Why joining The Learning Leader Circle is a good idea Use the "Get To Know You Document" "It's not about where we are. It's about where we will be." Social Media: Follow Danny on Twitter: @DannyIny Read: Leveraged Learning Connect with me on LinkedIn Join our Facebook Group: The Learning Leader Community To Follow Me on Twitter: @RyanHawk12
The Learning Leader Show With Ryan Hawk Episode #260: Mark Divine - How To Create An Unbeatable Mind At twenty-six Mark Divine graduated as Honor Man (#1-ranked trainee) of SEAL BUD/S class number 170. Mark served for nine years total on active duty and eleven as a Reserve SEAL, retiring as Commander in 2011. His leadership of teams was so effective the government tasked him with creating a nationwide mentoring program for SEAL trainees. He earned his MBA at NYU. In 2007 he launched the SEALFIT program to provide transformational personal and team training experiences. The training utilizes an integrated warrior development model he developed, called Unbeatable Mind, which draws from his 20 years as a SEAL and business leader, 25 years as a martial artist and 15 years as yoga practitioner. Mark has written has written four books, including The Way of The SEAL, and Unbeatable Mind. The Learning Leader Show "Do today what others aren't willing to do. You're 20X more capable than what you think." Show Notes: Sustaining excellence: People who have practices that value excellence and practice it regularly Optimized training, sleep, and balance Mental health: Meditation, nature, learning, reducing potential to be stuck in biases Emotional health: Not afraid of going to therapy, spritual Why is therapy helpful? Mark married a therapist They can be an emotional coach "It's preventative maintenance" --> Must be proactive A "check up from the neck up" You should always be investing in improving your "self" Be mindful - yoga, zen. It's an evolutionary skill to help you connect at a deeper level Why become a Navy SEAL? Got MBA and a CPA -- Got a job on Wall Street and hated it after three months Started Zen meditation... It changed his brain It created a structured program to look within himself and reflect Mark did not like what was happening in the outer world (with his job) He was meant to be a warrior and a leader Did he ever have doubts? No... Because he had prepared for the difficult moments through visualization and fully understanding his WHY "I created total certainty in my mind. 100% that I was going to become a SEAL. I won in my mind." This outlook helped him finish #1 overall in his BUD/S class How can we apply this to our world? Outside of the military? You must deeply care about what you're doing... And then visualize your success. A "personal practice of excellence" "It must be something in your vision that you are really passionate about" "Visualize it as a completion. Visualize doing it to completion." "You're the type of person who is worthy of completing that challenging task... Of achieving THAT" How do you respond to skeptics? The science backs it up... Do your research Give it a try... Why wouldn't you? VUCA = Volatility, Uncertainty, Complex, Ambiguous -- How to handle these situations Creating a decentralized organization -- Why this works in the military and in business (trust and certainty) Why you must "learn to embrace risk" -- Cannot be afraid of failure... And the plan must be flexible "Do today what others won't" -- 20X more capable than what you think "Society has weakened us... Everything is easy now. You need to force yourself to do hard things." "Challenge leads to growth." "Your body will adapt to the new reality." "Push it past where you think it can currently go" "You must challenge yourself every single day" Exercise - Write your own obituary. Think "What would people say about me?" Do the deep self awareness work to "know thyself" "If you don't stand for something, you'll fall for everything" "Derive your passion around purpose. Create your set of principles." Originally, there was a scathing obituary written for Alfred Nobel... It was meant for his twin brother, but there was a mistake and someone wrote it about him. It changed his life. He was not aware of how badly he was thought of... And he became known for peace moving forward. So much so... That they named a prize after him. How Brad Stevens and Bill Belichick have mastered the art of coaching Why the "hacking movement" is not good according to Mark There must be deep learning over many years to get to mastery level of anything Simplify = Be narrow on what you want, get rid of everything else. And focus Use the "Get To Know You Document" Social Media: Read: Unbeatable Mind Follow Mark on Twitter: @MarkDivine Connect with me on LinkedIn Join our Facebook Group: The Learning Leader Community To Follow Me on Twitter: @RyanHawk12
The Learning Leader Show With Ryan Hawk Episode 250: Shep Gordon - The Super Mensch: How To Add Value To The Lives Of Others Shep Gordon is known in the entertainment industry as having an eye for talent and an innate understanding of what people find entertaining. After graduating from SUNY Buffalo, Shep moved to LA and in 1969 co-founded Alive Enterprises. Over the years, Gordon has been responsible for managing the careers of Alice Cooper, Groucho Marx, Raquel Welch, Luther Vandross, Kenny Loggins, and countless others. He’s also credited as creating the celebrity chef, which revolutionized the food industry and turned the culinary arts into the multi-billion dollar industry it is today. His clients that include culinary legends, Wolfgang Puck, Emeril Lagasse, Nobu, Daniel Boulud and many more. In addition to the impact he’s had on the music, film and food industries, he’s also highly regarded for his philanthropic endeavors. Shep was named one of the 100 most influential people in Rolling Stone magazine. He was the subject of Mike Myers 2013 documentary - Supermensch The Legend of Shep Gordon. He's also written a best-selling book called They Call Me Supermensch A Backstage Pass To The Amazing World Of Film, Food, and Rock ’N’ Roll. Subscribe on iTunes or Stitcher Radio The Learning Leader Show On meeting with His Holiness, The Dalai Lama -- "When he walked in the room, it felt like I had taken the greatest shower of my life." -- Shep Gordon Show Notes: The value that Jayson Gaignard added to his life "He came to Hawaii and helped me launch my book and it was a best-seller" "You should always bring value first" A 1968 graduate of college -- great divide in our country at the time - Vietnam War, "I was raised a liberal Jew" "I was a long haired acid dealer" The Janis Joplin and Jimi Hendrix story -- How it got him his start as a manager in Hollywood Fame -- Media is a manipulation - "It consumes people and can be very damaging" "My job was to push the artist. Fame was fools gold." People who wanted fame needed attention... When they stopped getting it, bad things happened Shep had a visionary eye for what would be successful in the future, the ultimate talent scout. He also understand how to earn PR for his artists to help make them famous "Create things that parents hated... Which led to kids loving it." --> Alice Cooper played a show naked Going from Alice Cooper to Ann Murray... Shep did great work for them and it kept leading to his next client --> Groucho Marx, Raquel Welch Commonality among great entertainers? "They have that moment right before they go on stage... They are scared, neurotic, full of fear. This fuels them to be great." Commonality of those who sustain excellence? "They never did it on their own. All the best were surrounded by great teams." Meeting with The Dalai Lama? "When he walked in the room, it felt like I'd taken the best shower of my life." How to throw a world class dinner party? Great food, customized for your guests Eat at a round table and always leave an extra seat (for the host to sit at and move from table to table) The food needs to be buffet style Send quality invitations -- "It's all about the WHO" --> You must get that part right, it's most important Don't talk business Think -- "What could I do to really make their night great?" Life lessons -- "The failures are more important than the successes" "To me, failure is not trying" "If your team can't fail, you can't win" Success to Shep = "A life of service to others" Serving others will make you happy Use you wealth to help other people (ex: "If you own a private plane, find people who will never fly on a private plane and offer them a ride.") "Use your resources in service to other people." Always think about how you can add value to the lives of others. "Success for Shep = "A life of service to others" --> Helping other people will make you happy Social Media: Follow Shep on Twitter: @SupermenschShep Read: They Call Me SUPERMENSCH Connect with me on LinkedIn Join our Facebook Group: The Learning Leader Community To Follow Me on Twitter: @RyanHawk12 More Learning: Episode 078: Kat Cole – From Hooters Waitress To President of Cinnabon Episode 216: Jim Collins -- How To Go From Good To Great Episode 179: How To Sustain Excellence - The Best Answers From 178 Questions Episode 107: Simon Sinek – Leadership: It Starts With Why
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Are you asking your client questions? Are you asking the right one? Do you listen in client meetings more than you talk? If you want to land more agency clients, it’s time to start asking a lot of questions and identifying what your clients need, rather than just giving them what they think they want. In this episode, we’ll cover: Getting over the hump of hiring. Getting to the bottom of what the client really needs. What questions you should be asking every client. When is the right time to hire? Today I talked with Pete Polgar, partner at Clikz Digital which started just a mere 6 months before this interview and is already at a team of five. Pete brings a background of consulting with agencies struggling with operational problems. He sheds some light on those early struggles at Clikz Digital and walks us through the steps he has taken to overcome them and grow his agency. Getting Over the Hump of Hiring There is a high turnover in this industry. You need to stop hiring based on an immediate need and start hiring based on what your company needs in order to achieve long term goals. Ask a lot of questions Vetting your candidates better will allow you to hire people that make you and/or your agency better. Don’t aim to hire “mini-me’s” and instead find the “yin” to your “yang.” Pete is a frequent listeners of our show and recalls this episode where I advised listeners to “always try to be the dumbest person in the room.” And that’s what he has done whens it comes to hiring for his agency. He tells us we can accelerate agency growth by surrounding ourselves with people smarter than us. Getting to the Bottom of What the Client Really Needs As an agency, your #1 job is to be the trusted advisor your clients need in order to achieve their goals. They rely on your experience and expertise to guide them to the solution to their problem. The thing is, you have to be able to identify the right problems and start solving them. You can’t do this if you aren’t asking the right questions. Think: “What does the client actually need?” vs. “What do they want?” Keep asking “why?” and keep digging until you get to the root of the problem. Once you find the problem and its impact on the business, that is when you can present what the client actually needs, not what you want to sell them. Asking questions keeps the focus on the client, because, really, this is about them and not you. Learn their business, listen to what they tell you and take lots of notes. This will allow you to visualize the information. Pete’s uses his meeting notes to build a process flow that he can later share with the client. Clients are looking for a trusted advisor. They already made the choice to work with you, they don’t want to make more choices, so stop giving them so many. Be the expert. Know what their business needs and be able to tell them why. Then they will become your champion. In the beginning it is all about learning - don’t sell first, just learn. What Questions You Should You Be Asking Every Client Did I mention that you should be asking a LOT of questions? The types of questions are going to vary based on the client and the problems you start to uncover. But some good baseline questions are: What do you want? Where are you now? What is your struggle? Where do you want to be? Ultimately you need to just keep asking questions so you can drill down to the biggest problem. [clickToTweet tweet="Remember, the client's biggest problem is not necessarily the first problem." quote="Remember, the client's biggest problem is not necessarily the first problem."] If thinking on your feet to ask the right questions isn’t your strong suit...then hire someone who is good at it. It’s that important. Pete likes to use a whiteboard and draw out a map as they are solving a client’s problem. He says to focus on one problem at a time to solve and nurture it to build trust with your client. Asking the right questions upfront also helped Pete start implementing a MAP (Marketing Action Plan) into his client engagements - which is something he learned from my podcast episodes on the 3 core elements of the agency sales process. When Is the Right Time to Hire? Learn from your employees. Find that one employee who is most resourceful, who is able to get things done quickly and do more with less. Then learn from them and incorporate that resourcefulness into your agency operations. Listen to your employees when they feel overwhelmed or frustrated, but don’t let them dictate resolutions… because their resolution is usually going to be to hire more people. With that, make sure you are hiring based on asking the right questions, figuring out what is needed and best for the company and using measurable indicators to justify the hire.
Episode 233: Gretchen Rubin - How To Be Happy Gretchen Rubin is the author of several books, including the blockbuster New York Times bestsellers, Better Than Before, The Happiness Project and Happier at Home. She has an enormous readership, both in print and online, and her books have sold almost three million copies worldwide, in more than thirty languages. Fast Company named Gretchen Rubin to its list of Most Creative People in Business, and she’s a member of Oprah’s SuperSoul 100. She’s been interviewed by Oprah, eaten dinner with Daniel Kahneman, and walked arm-in-arm with the Dalai Lama. Gretchen Rubin started her career in law and was clerking for Supreme Court Justice Sandra Day O’Connor when she realized she wanted to be a writer. She lives in New York City with her husband and two daughters. The Learning Leader Show "What do I want from my life? I want to be happy. How can I be happier?" Show Notes: Commonalities of leaders who sustain excellence: They are self aware They are happy and healthy and figured themselves out Better Than Before -- How to create great habits "I can't have a little. I either have none or a lot." -- Needed to abstain from things like that (sugar) Think -- "What do I want from my life?" "I want to be happy..." She then went to the library to study. Did a deep dive on happiness What are the keys to happiness? Every month (for a year), she created a theme for the month: 3-5 concrete resolutions she could measure to make herself happier Aim higher -- "Enjoying the fun of failure" -- Starting a blog. Initially worrying that nobody would read it. "It's okay to fail." How can you buy happiness? How to be grateful for what you have... Both experiences and possessions Bill Gates takes "think weeks" -- Why we all should do this Warren Buffett can buy anything he wants... But he cannot buy time Gretchen describes her typical day The Four Tendencies (Personality Profiles) -- How you respond to expectations Upholders - Respond readily to both outer expectations and inner expecations Questioners - Question all expectations; they meet an expectation only if they believe it's justified, so in effect they respond only to inner expectations Obligers - Respond readily to outer expectations but struggle to meet inner expectations Rebels - Resist all expectations, outer and inner alike A live role play between Gretchen and me describing which tendency we inhibit and why we are different Questioner vs Upholder - An upholder wants to always follow the rules (Gretchen)... A questioner (me) thinks differently Gretchen's advice - Get clarity on who you are, your personality profile, and how you respond to expectations Questioner - Why are you doing this? Know who, what when, why? Obliger - Go beyond. Let's both commit. Find outer accountability. Take action Rebel - Freedom, choice. "I want my voice heard."Influence change Social Media: Read: The Four Tendencies See why over 135,000 people follow Gretchen on Twitter: @gretchenrubin Connect with me on LinkedIn Join our Facebook Group: The Learning Leader Community To Follow Me on Twitter: @RyanHawk12 More Learning: Episode 078: Kat Cole – From Hooters Waitress To President of Cinnabon Episode 216: Jim Collins -- How To Go From Good To Great Episode 179: How To Sustain Excellence - The Best Answers From 178 Questions Episode 107: Simon Sinek – Leadership: It Starts With Why
Clarity, Clarity, Clarity – only then communicate Think “What is it for?” “WHO is this for?” Before you speak, before you plan, before you execute. For example, when talking in order to get things to happen: Own the emotions Own your body language Own your words Own your results its your responsibility if you keep … Continue reading Clarity, Clarity, Clarity – only then communicate →
The Learning Leader Show 223: Kim Malone Scott - Using Radical Candor To Be A Great Boss "It is important for leaders to be learners, not tellers." Show Notes: Sustained Excellence. Common Themes of Leaders who Sustain Excellence: They care about their people as humans, they care personally They are honest, not worried about being liked all the time, they are willing to challenge directly Can you be both liked and respected? Yes, but you shouldn't strive to be popular Jony Ive and Steve Jobs story -- Steve told them the team their work was of poor quality. Jony said, "Why were you so harsh Steve?" Steve asked, "Why didn't you tell them the work was bad? It's your job to do that." Jony replied, "I didn't want them to be upset or distraught." Steve said, "You are vain. You just want to be liked." The biggest mistake new bosses make is trying to be liked by everyone and NOT being direct. Your employees should never have to say, "Why didn't you tell me sooner?" -- A great boss gives directly feedback in a timely manner A great boss creates an environment where everyone can tell the truth (up, down, and sideways in an organization) Understand the framework How to created this culture? Start by asking for feedback. You can't give feedback if you're not willing to take it. Go to question: "What could I be doing to make it better for you?" Use a "Start, Stop, Continue" exercise Create a "Speak Truth To Power" environment Embrace the discomfort "Listen with the intent to understand... Not just waiting to talk." Must reward the candor -- When you receive good feedback, you must implement it. You must fix the problem. Google/Sheryl Sandberg story Sheryl's feedback: "You said "um" a lot during that presentation, would you like a speech coach?" -- "No, I'm fine, thanks." -- "Kim, when you say "um" every third word, it makes you sound stupid." Sheryl knew she need to be very direct with Kim and they built a relationship of trust and care. That's the only way she was able to get through to Kim and help her Hiring is the most important decision you will make as a leader "If you're not dying to work with that person, don't hire them" Steve Jobs - "It's better to have a hole than an asshole" Dick Costolo - "You can't just hire great people and get out of their way. You must invest time in helping them, develop them even more." Jony Ive - "New ideas are fragile. You must create space to talk about them." "Your job as the boss isn't to be the decider, it's to make sure everyone knows who the decider is." The Wright Brothers -- Watching birds for hours --> Learning how to build wings for human airplane flight Dick Costolo -- Build in 2 hours of "think time" per day in your calendar Career advice: "Quit talk of building a great resume, build a great life" Find people to have career talks with... Recount your life story with them. Zero in on changes you've made. Think "What motivates you about work?" Understand what drives you, what matters, why? -- Think about your dreams... Make sure your dreams and values are in alignment. Create a plan "It is important for leaders to be learners, not tellers." "When you say "Um" every third word, it makes you sound stupid." -- Sheryl Sandberg's direct feedback to Kim after a presentation to Larry & Sergei Social Media: Read: Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity Follow Kim on Twitter: @kimballscott Connect with me on LinkedIn Join our Facebook Group: The Learning Leader Community To Follow Me on Twitter: @RyanHawk12 More Learning: Episode 078: Kat Cole – From Hooters Waitress To President of Cinnabon Episode 216: Jim Collins -- How To Go From Good To Great Episode 179: How To Sustain Excellence - The Best Answers From 178 Questions Episode 107: Simon Sinek – Leadership: It Starts With Why Episode edited by the great J Scott Donnell The Learning Leader Show is supported by Callaway Golf. We have partnered to give away The #1 selling Driver in 2017. The Callaway GBB Epic Driver. This club is valued at $499 and we are giving one away to a loyal listener of the show. To enter the drawing: Tweet (or post on Instagram) a favorite leadership quote from an episode of The Learning Leader Show and tag/@ me on Twitter or Instagram.
A friend of mine had an old Fender Stratocaster guitar he wanted to sell. He put up an ad on Craigslist. The price was good and he got five people to come by and look at it. Most of the people liked the way the guitar played, but they all kind of hesitated and nobody bought. He asked me what was wrong. I looked at the guitar. It was clean enough and it had new strings. It sounded good, but it looked kind of dull. “Get something to polish it up with,” I said. “Then raise the price $100, and you’ll sell it.” My friend said he wasn’t that much “into appearances.” But he was so frustrated that he followed my advice anyway. And, guess what? It worked. The first person who came by from the new listing looked at the guitar… played it for five minutes… pulled the exact amount of cash out of his pocket… and walked out the door with my friend’s old guitar. My friend smiled. After the buyer left with the guitar, he admitted he was dumfounded. How could one coat of polish make such a difference? As it turns out, the same thing is true with your copy. Turning it in to a client when it’s rough and “almost good enough” does not usually work out very well. Or, if the copy is for your own product or service, showing your prospects sloppy copy will hurt your sales results. So, this episode is about polishing your copy once it’s written. Not with Fender Guitar Polish, but with a series of simple techniques and steps to make it shine… and sell. Today we’ll talk about 10 ways to polish up your copy for maximum engagement and sales. And before we get into these 10 ways, a quick announcement: Copy is powerful. You’re responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims… and/or if you’re writing copy for offers in highly regulated industries like health, finance, and business opportunity… you may want to get a legal review after you write and before you start using your copy. My larger clients do this all the time. OK, now, on with these 10 ways to polish your copy: 1. Get your spelling and grammar correct… and your punctuation, too. - Microsoft Word tool: “Spelling and grammar” under “tools” - A review will make punctuation suggestions - But the bottom line is, you’ll need to learn the rules yourself, or get a good editor who won’t mess up your copy but will fix the errors. 2. Use only one idea per sentence. - A lot of good writers will put more than one idea in a sentence at first - You need to edit ruthlessly - Either break up the sentence into two or more sentences, or choose one idea and get rid of the other or others. 3. Tighten things up. - Find the extra words you don’t need and take them out. - Especially, unneeded adjectives and adverbs, and the word “that” - Good copy moves at a pace. Extra words slow it down. 4. Cut out the boring stuff. - Famous movie director Alfred Hitchcock: “Drama is life with the dull bits cut out.” - Same with copy. The excitement and momentum come in large part from lean writing - Focus on the human elements (emotions, experience, how things affect people’s lives) and minimize the technical elements that only geeks care about. Even if you are a geek and/or are selling to geeks! 5. Read it out loud. Notice especially if you are keeping the momentum going and the excitement building. - Good copy is conversational - One of the hardest things to do is to learn to write truly conversationally - A great way to get closer to that is to read it out loud. If you stumble or it comes across as awkward, 6. Change passive sentences to active sentences. - Passive sentence: “The ball was thrown.” Or “The ball was thrown by him.” - Active sentence: He threw the ball. - Key: use of a form of the verb “to be” before the main verb. Was, were, is, will be. 7. Wherever and whenever you can, use visual and/or visceral and/or emotional language. - We experience life through our feelings and what we see. - You may have to learn what these kinds of words and descriptions are, if you’re not already familiar. - Notice in other copy. Also, The National Enquirer. Also, good fiction. 8. Build and maintain a chain of logic. - Logical thinking is not natural. It’s something need to learn. - A clean logical flow is invisible in your copy. Everything just seems to pull together. - The most important thing I can tell you is start with a strong promise you can prove and deliver on, and make sure everything in your copy flows from that and is related to it in one way or another. 9. Keep your copy focused on: your prospect… your offer… and selling your offer. - It’s easy to get off track. Rein yourself back in when you’re polishing your copy. - Think: What do my prospects need to see and hear to know this is about them, that you are for real and can be trusted, and that this is an appealing offer - Take out any tangents that are “interesting” but not relevant to your prospect, your offer, or selling your offer. 10. Make sure your close is clear… and strong. - Tell your prospect how to buy in clear, simple language. - Don’t be shy. - Make it as impossible to screw up as you can. -- If you can’t do all of these, do as many as you can. Your copy will still be a lot better than if you didn’t do any at all. The same thing applies to how well you do the ones you do. The better you do them, the better your copy will be. But if you do the best you can, your copy will be a lot better than if you skipped the “polish” step altogether.Download.
A friend of mine had an old Fender Stratocaster guitar he wanted to sell. He put up an ad on Craigslist. The price was good and he got five people to come by and look at it. Most of the people liked the way the guitar played, but they all kind of hesitated and nobody bought. He asked me what was wrong. I looked at the guitar. It was clean enough and it had new strings. It sounded good, but it looked kind of dull. “Get something to polish it up with,” I said. “Then raise the price $100, and you’ll sell it.” My friend said he wasn’t that much “into appearances.” But he was so frustrated that he followed my advice anyway. And, guess what? It worked. The first person who came by from the new listing looked at the guitar… played it for five minutes… pulled the exact amount of cash out of his pocket… and walked out the door with my friend’s old guitar. My friend smiled. After the buyer left with the guitar, he admitted he was dumfounded. How could one coat of polish make such a difference? As it turns out, the same thing is true with your copy. Turning it in to a client when it’s rough and “almost good enough” does not usually work out very well. Or, if the copy is for your own product or service, showing your prospects sloppy copy will hurt your sales results. So, this episode is about polishing your copy once it’s written. Not with Fender Guitar Polish, but with a series of simple techniques and steps to make it shine… and sell. Today we’ll talk about 10 ways to polish up your copy for maximum engagement and sales. And before we get into these 10 ways, a quick announcement: Copy is powerful. You’re responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims… and/or if you’re writing copy for offers in highly regulated industries like health, finance, and business opportunity… you may want to get a legal review after you write and before you start using your copy. My larger clients do this all the time. OK, now, on with these 10 ways to polish your copy: 1. Get your spelling and grammar correct… and your punctuation, too. - Microsoft Word tool: “Spelling and grammar” under “tools” - A review will make punctuation suggestions - But the bottom line is, you’ll need to learn the rules yourself, or get a good editor who won’t mess up your copy but will fix the errors. 2. Use only one idea per sentence. - A lot of good writers will put more than one idea in a sentence at first - You need to edit ruthlessly - Either break up the sentence into two or more sentences, or choose one idea and get rid of the other or others. 3. Tighten things up. - Find the extra words you don’t need and take them out. - Especially, unneeded adjectives and adverbs, and the word “that” - Good copy moves at a pace. Extra words slow it down. 4. Cut out the boring stuff. - Famous movie director Alfred Hitchcock: “Drama is life with the dull bits cut out.” - Same with copy. The excitement and momentum come in large part from lean writing - Focus on the human elements (emotions, experience, how things affect people’s lives) and minimize the technical elements that only geeks care about. Even if you are a geek and/or are selling to geeks! 5. Read it out loud. Notice especially if you are keeping the momentum going and the excitement building. - Good copy is conversational - One of the hardest things to do is to learn to write truly conversationally - A great way to get closer to that is to read it out loud. If you stumble or it comes across as awkward, 6. Change passive sentences to active sentences. - Passive sentence: “The ball was thrown.” Or “The ball was thrown by him.” - Active sentence: He threw the ball. - Key: use of a form of the verb “to be” before the main verb. Was, were, is, will be. 7. Wherever and whenever you can, use visual and/or visceral and/or emotional language. - We experience life through our feelings and what we see. - You may have to learn what these kinds of words and descriptions are, if you’re not already familiar. - Notice in other copy. Also, The National Enquirer. Also, good fiction. 8. Build and maintain a chain of logic. - Logical thinking is not natural. It’s something need to learn. - A clean logical flow is invisible in your copy. Everything just seems to pull together. - The most important thing I can tell you is start with a strong promise you can prove and deliver on, and make sure everything in your copy flows from that and is related to it in one way or another. 9. Keep your copy focused on: your prospect… your offer… and selling your offer. - It’s easy to get off track. Rein yourself back in when you’re polishing your copy. - Think: What do my prospects need to see and hear to know this is about them, that you are for real and can be trusted, and that this is an appealing offer - Take out any tangents that are “interesting” but not relevant to your prospect, your offer, or selling your offer. 10. Make sure your close is clear… and strong. - Tell your prospect how to buy in clear, simple language. - Don’t be shy. - Make it as impossible to screw up as you can. -- If you can’t do all of these, do as many as you can. Your copy will still be a lot better than if you didn’t do any at all. The same thing applies to how well you do the ones you do. The better you do them, the better your copy will be. But if you do the best you can, your copy will be a lot better than if you skipped the “polish” step altogether.Download.
Dr. Jen Faber, DC is the founder of the Freedom Formula and coaches health and wellness providers on how to build a practice that gives them freedom and the lifestyle they want. She transformed from being a burned-out associate to building a successful six-figure practice working less than part-time. Show Notes Focus on healthcare instead of sick care. “Chiropractic chose me” Within the first few months, she became burnt out with high volume practice and stressful collegues. We need to create balance in personal life and work life, to avoid burn out in practice. This will create longevity in practice. Lifestyle Practice Create your own definition of a successful practice. Frameworks and structures can be applied to your goals to create a future version of your practice. Being aware, Create future vision, and build your practice around it. Why are you doing what you are doing? Reacting instead of creating your practice – will not get the results you want. Launching practice – start minimalistic! New grad – go back to your WHY, and start simple Automate your practice – scheduling and paperwork. Look at your energy and time leaks. Creates a better experience for everyone. Marketing –Focus on the person first, then talk about what you provide. Actionable advice – Think “What do I want to create?” Focus on the bigger vision. Personal heroes: Richard Branson Rituals: The Miracle Morning Contact: http://www.drjenfaber.com/ Like what you hear? Subscribe! If you’ve found any value or helpful information in the Chiro Business Mojo Podcast then we’d love to hear about it! Please head over to iTunes and subscribe. While you’re at it, leave us a rating (5 stars would be great) and a review so others can find us! If you have any questions or comments about this show or its contents, please post them in the comments area below and we’ll be happy to answer them!
Naptime Empires with Nikki Elledge Brown: Refreshingly Honest Conversations for Entrepreneurial Moms
Leave it to the BRILLIANT Liz Gilbert (via her Magic Lessons podcast) to inspire an episode I resisted creating for weeks. In this (first “real”) solo show, I share a few key quotes that’ll make you THINK: What *do* I want to do? How DO I want to show up for my kids? My work? My relationship? My SELF? In this one I take issue with “mom guilt” as a default setting and offer up a challenge to the old stories and limiting beliefs we hide under like comfy maternity pants (...two years after giving birth). You and me, sister. Let’s take a vow to remind each other that even on the days when we feel like the WORST moms in the world, quite honestly - we’re doing just fine. All links mentioned in the show can be found at www.naptimeempires.com/podcast.
Here’s some of what you will learn: Stand out from your competition by exceeding expectations. Under promise and over deliver Do more than is expected. Wow them. Always go above and beyond. Consider a hand written thank you note to stand out. Think - How can I add value to this person? What you give comes back ten-fold. How can you do things just a little better to set yourself apart? Think - What can you do to set yourself apart? Think - How can you give more than is expected? Think - How can you stand out from the other real estate investors and cause the people that matter to actively seek you out? Answer? Exceed Their Expectations! Connect with me on Facebook, LinkedIn Twitter, or Instagram at: Rod Khleif Text ROD to 41411 for a FREE copy of my upcoming book. I hope you will join me next week for Your Driving Force Success Tip! Want to build Lifetime Cash Flow from Multifamily Properties? If you’re committed to creating the life you deserve, we've created the best multifamily training and coaching program on the market. I personally coach you on your path to create the life of your dreams. I will help you CRUSH it in this business! - if you'd like to receive information about our program, text CRUSH to 41411 now.
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