Podcasts about getting everything you can out

Listeners, welcome back to the pod! Today, we have an extraordinary guest—a true business mastermind who has shaped the strategies of some of the world's most successful companies. Jay Abraham is widely regarded as one of the greatest marketing and business strategists of all time, and he's here to share his wisdom with us. Known as the “$50 Billion Man,” Jay has worked with over 10,000 businesses across 1,000 industries, helping them unlock hidden revenue, scale exponentially, and gain a competitive edge. His expertise has influenced Fortune 500 companies, small business owners, and top entrepreneurs looking to maximize their impact and profits. As the author of The Sticking Point Solution and Getting Everything You Can Out of All You've Got, Jay has developed powerful frameworks for growth, differentiation, and business success. His insights have transformed industries, and today, we have the privilege of diving deep into his game-changing strategies. In this episode, we explore: ✅ How Jay measures success at the end of each year ✅ The power of Thinking BIG and how it changes everything ✅ How Jay stays focused in a world full of distractions ✅ The one guiding principle that defines his life and business philosophy ✅ His top advice for acquiring and retaining top talent ✅ Why he believes that “the unexamined business is not worth owning” and how he audits companies for growth ✅ The books that shaped his thinking and success This conversation is full of proven strategies, deep insights, and practical wisdom that can transform the way you approach business and life. In addition to his written work, Jay hosts the Breakthroughs at The Beach event, a three-day intensive workshop where business owners receive personalized strategies to unlock significant growth and profitability. The upcoming session is scheduled for May 7-9, 2025. For more insights from Jay, connect with him on:

Episode 682: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk to three high school founders about their biggest business problems.   — Show Notes:  (0:00) Intro (5:02) Sunshine Exteriors (29:16) Teens2Table (45:53) Totally Mums — Links: • Formidable Fellows - http://formidablefellowship.org/  • Sunshine Exteriors - https://www.hhpressurecleanings.com/  • Teens2Table - https://www.teens2table.com/  • Totally Mums - https://www.instagram.com/abigayle_lett  • “Getting Everything You Can Out of Everything You've Got” - https://tinyurl.com/4rb9z8jd  • How to Cold Email Like a Boss - https://copywritingcourse.com/heres-how-to-cold-email-like-a-boss/  • Gary Halbert Letter - https://swiped.co/file/famous-dollar-letter-by-gary-halbert/  • Sonith on X - https://x.com/sonith__/highlights  • NextDoor - https://nextdoor.com/  • 1-800-Got-Junk - https://www.1800gotjunk.com/  • “The Sweaty Startup” - https://tinyurl.com/2eftpkv6  • Quiet Light Brokerage - https://quietlight.com/  • Future Titans - https://www.youtube.com/@future_titans  — Check Out Shaan's Stuff: Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it's called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam's List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

In this episode of Grow a Small Business, host Troy Trewin interviews Ilana Wechsler from Sydney, founder of Green Arrow Digital. Ilana shares her journey from corporate life to building two six-figure businesses, mastering Google Ads, and achieving work-life balance. She reveals how strategic investments, a focus on client retention, and adapting to AI-driven changes have fueled her success while supporting businesses worldwide. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Ilana Wechsler, the hardest thing in growing a small business is when business owners have to wear many different hats and are not large enough to hire people to alleviate the business owner to do what they are best at1. She mentions that this was a struggle that she found herself in and why her growth was not as significant as it could have been. What's your favourite business book that has helped you the most? Ilana Wechsler's favorite business books include "Buy Back Your Time" by Dan Martell, which highlights the power of delegation to scale effectively, Alex Hormozi's "100M Offers" and "100M Leads", which helped her refine lead generation strategies, and Jay Abraham's "Getting Everything You Can Out of All You've Got", which shaped her focus on maximizing value for existing customers over solely chasing new ones. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Ilana Wechsler recommends several resources for small business growth, including podcasts and online learning tools. She suggests listening to James Schramko's podcast, as he is a long-time mentor, and the podcast "How I Built This"1. For online learning, she highly recommends using Google Ads, noting that while its effectiveness depends on the business type, it can be very beneficial. Additionally, she advocates starting a YouTube channel as a powerful, long-term strategy for business growth that provides stable and lasting results, offering more sustainability than social media. What tool or resource would you recommend to grow a small business? Ilana Wechsler recommends several key tools and resources for small business growth, primarily focusing on online strategies. She considers Google Ads to be a top recommendation for its effectiveness in reaching potential customers at the point of search, but also emphasizes starting a YouTube channel for long-term, stable results. Furthermore, she stresses the importance of understanding your key business numbers. She also notes that other effective strategies include podcasting and speaking at events.  What advice would you give yourself on day one of starting out in business? If Ilana Wechsler could go back to day one of starting her business, she would tell herself that it's going to be harder than you think and that she was very naive going in. She would also advise herself to focus on enjoying the journey, because once you reach one goal, you'll just move to the next one. She emphasizes you have to enjoy the journey because you'll never reach a point where you don't want to grow anymore.   Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.     Quotable quotes from our special Grow A Small Business podcast guest: Success isn't about money; it's about the freedom to do what you love while serving others well — Ilana Wechsler Google Ads is like sliding your business card under the nose of someone ready to buy—it's an opportunity you can't ignore — Ilana Wechsler Your business thrives when you focus relentlessly on your existing customers — Ilana Wechsler      

With the help of Jay Abraham, discover how to innovate and achieve a breakthrough in your industry today! Jay is most known for his ability to identify and leverage hidden assets, overlooked opportunities, and underperforming activities within a company. Marketing Legends is ad-free and this week's episode includes…Jay's 3 ways to grow a companyThe importance of offering premiums with your businessLearning where to find the breakthroughsA 2D entrepreneur vs a 3D entrepreneurWhy profit does not work in exact proportion to revenueThe number of knowledge bombs that Jay dropped in this episode is insane. His insight is next-level and you get to hear it all in 36 minutes! Strap in, and enjoy the premiere of Marketing Legend's third season!What makes Jay Abraham a legend? Jay Abraham is a highly esteemed figure in the field of marketing and business strategy, renowned for his innovative approaches and profound influence on the industry. Jay Abraham's notable accomplishments include:Being recognized as one of the top executive business coaches in the USAAuthor of several best-selling books on marketing and business growth, including “Getting Everything You Can Out of All You've Got” and “The Sticking Point Solution”Founder and CEO of Abraham Group, Inc., providing business consulting and strategic marketing advice to large corporations and SMEs alike.Has helped grow over 10,000 businesses in more than 400 industries worldwideA sought-after speaker at global business events, sharing insights on innovation, growth strategies, and leadershipJay Abraham's impact on the world of business and marketing is substantial. Even beyond his professional achievements, he is celebrated for mentoring and inspiring a generation of entrepreneurs, marketers, and business leaders, encouraging them to think creatively and strategically to achieve their full potential.

Scientific Advertising by Claude Hopkins (1923) with Jay Abraham ABOUT THE BOOK: Whether you are considering a career in advertising or trying to find the best way to market your product, start with Claude Hopkins (1866-1932) and then move on to the rest. In this interview, legendary marketer Jay Abraham talks about how Scientific Advertising changed the course of his career and life. In Scientific Advertising, Hopkins explains the process of getting (and measuring) results from your advertising. Claude Hopkins wrote Scientific Advertising in 1923, but his insight into consumer behavior still holds. The aim was to explain the rules of advertising and what makes consumers buy so that advertising returns would become a certainty and not a guess. Learn how to use his techniques to write ads that sell with certainty. Hopkins clearly shows how to write copy, provides methods for testing it, and shows how evidence-based advertising gets results in a measurable and cost-effective way. It is a must-read if you are in business, sales, or advertising. Hopkins shows what makes us buy and how you can make it happen. “Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life.” ~David Ogilvy In 21 short chapters, Hopkins reveals a variety of tested techniques that he used throughout his successful career in advertising: How advertising laws are established - What the professionals in advertising already know and how we can use this knowledge to develop better ads. Just salesmanship - What is advertising and how is it best used? Offer service - The best ways to offer service to increase sales. Mail order advertising - What it teaches us and how we can apply it to our advertising. Headlines - A lot of headlines get a poor response in email marketing, websites, and adverts. Learn how to increase your response rate. Psychology - Use Hopkins' experience to direct people to buy and use your product. Being specific - Are you being specific enough in your advertising? Hopkins shows that by using specific facts you can increase sales and outperform your competitors. Tell your full story - How telling your story is important and why some advertisers make the mistake of missing out on this. Art in advertising - Should we use bespoke artwork or tried and tested visuals? Things too costly - What strategies are too costly to attempt in advertising? Information - How to give the consumer the best information to help them buy. Strategy - Rules for directing a campaign. Use of samples - How getting samples into people's hands can increase sales. Getting distribution - Hopkins lays out how to get national distribution by starting small. Test campaigns - How to test different campaigns on the same audience. Leaning on dealers - Ways to get dealers to help your campaign Individuality - Set yourself apart from competitors and what your tone should be. Negative advertising - Will it help your sales? Letter writing - Hopkins shows how to write a sales letter. A name that helps - How does a product name impact sales? Good business - See how good business impacts consumer behavior. Excerpts from the book The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales. I never ask people to buy. The ads all offer service, perhaps a free sample. They sound altruistic. But they get a reading and action. No selfish appeal can do that. I set down these findings solely for the purpose of aiding others to start far up the heights I scaled. ABOUT JAY ABRAHAM: As Founder and CEO of The Abraham Group, Inc. (Los Angeles, California), Jay has spent his entire career solving complex problems and fixing underperforming businesses.  He has significantly increased the bottom lines of over 10,000 clients in more than 1,000 industries. Jay‘s books include Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition and The Sticking Point Solution: 9 Ways to Move Your Business from Stagnation to Stunning Growth which was featured on episode 299 of The Marketing Book Podcast in 2020. Jay's most recent book is Business Wealth Without Risk: How to Create a Lifetime of Income & Wealth Every 3 to 5 years, co-authored with Roland Frasier.  And, interesting fact: Jay has the same birthday as Elvis Presley! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/scientific-advertising-claude-hopkins-jay-abraham   

These are the must reads. Books that are foundational to Clark's life. If you want to Level up as a fundraiser, you're going to have to sweat a little. You're going to have to spend time reading one of these books on your next flight instead of watching a movie. You should be enrolled in one of our virtual training programs. You should enroll in Peak Performance Fundraising. Go to https://majorgiftsfundraiser.com/ to enroll in Peak Performance Fundraising and start your journey today. In this episode Clark recommends loads of books. He also mentions a few podcast interviews. We have linked to most of those here. Lead the Field: https://www.amazon.com/Lead-Field-Earl-Nightingale-audiobook/dp/B00OH7A278 Strangest Secret: https://youtu.be/y5x-KjBME_E Brian Tracy on Amazon: https://www.amazon.com/stores/Brian-Tracy/author/B001H6OMRI? Harry Beckwith on Amazon: https://www.amazon.com/stores/Harry-Beckwith/author/B000AP8Q0Q Jim Collins Good to Great on Amazon: https://www.amazon.com/Good-Great-Some-Companies-Others/dp/0066620996 Jay Abraham, Getting Everything You Can Out of All You've Got: https://www.amazon.com/Getting-Everything-You-Can-Youve/dp/0312284543 John Maxwell: https://www.maxwellleadership.com/ Listen Up! Book on Amazon: https://www.amazon.com/Listen-Up-Relationships-Productive-Listening/dp/0312242654 Forces for Good: https://www.amazon.com/Forces-Good-Practices-High-Impact-Nonprofits/dp/1118118804 --- Send in a voice message: https://anchor.fm/clark-at-major-gifts-fundraiser/message

 Discover how to get that awesome online marketing breakthrough through the power of observing and adapting Learn what platform suits you and your business that will keep your clients hooked and splurge on your products Find out how to effectively and organically increase your online sales by letting your clients feel cared for Resources/Links: Wanting to Find Out How to Up Your Online Marketing Game and Keep Your Products Booming and On the Trend? Learn how you can organically and effectively be everyone's go-to business online: www.strategicprofits.com/jay Summary Have you been struggling with the fast-pacing changes brought by the online world that it makes online marketing just so hard? Do you want to know the nits and grits of online marketing so that you can maximize your business and product's potential? Are you ready to breakthrough online growth with the right marketing strategy that will last you a lifetime and organically attract high-paying clients? Rich Schefren is widely recognized as an Internet marketing pioneer and one of the world's top experts on online business strategy. He has coached the world's top online business gurus, increased client revenues by BILLIONS of dollars, and grew 3 of his businesses to 7-figures a year. Agora publishing a billion-dollar testimonial. In this episode, Rich talks about the different online marketing tactics and strategies that you can apply to your business that can organically get you traction and clients. He also shares the importance of being aware of anything online— from trends to hashtags and whatnot, which you can adapt and help you market online. Check out these episode highlights: 02:21 – Rich's ideal client: “Anyone that uses online marketing to either make money, grow a business, etc., is ultimately a client of ours or a potential client of ours based on some of the products that we recently released, like in the last few years, really, it's so wide open.” 03:18 – Problem Rich helps solve: “Well, I would say that, you know, if they are not satisfied with the performance of their marketing, at the end of the day, like, that's the problem I would solve. So, that's the starting point, really.” 23:58 – Rich's Valuable Free Action (VFA): “I would say that they should pay more close attention to the people that they buy from, the places that they shop from, and notice anything that is new to them when they first noticed that. Like, you know, all of these things are hidden in plain sight, you know.” 29:05 – Rich's Valuable Free Resource (VFR): Check out Rich's Website: www.strategicprofits.com/jay 32:15 – Q: You wouldn't know to ask me this question, but since I'm asking myself the question and delivering the answer, let me tell you. A: I want to share what I did to watch my coaching. It's something I've taught to numerous people and the people who have done it have done very well and done the same. Tweetable Takeaways from this Episode: “The one competitive advantage that cannot be copied is timing.” -Rich SchefrenClick To TweetTranscript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Welcome everyone to another edition of Marketing The Invisible. My name is Tom Poland, beaming out to you there from little Castaways Beach from Queensland, Australia, joined today by Rich Schefren. Rich, good day, Sir. Very warm welcome. Where are you hanging out? Rich Schefren 0:23 I am in Delray Beach, Florida. Tom Poland 0:26 Sounds like a nice spot to be. For those of you who don't know Rich, you must have been living in a cave, because he is one of the founding fathers of online marketing. He's literally one of the world's top experts on online business strategy. He's coached a Rolodex of who's who in the world of internet marketing. Most of the internet, the people that I respect and I hold in high esteem based on their integrity in the results in the internet marketing world have been mentored by Rich. He's come out of retirement. He's got- If I read his whole bio, it's kind of, it would rival war and peaceful credentials and lengths, he said. For example, just plucking one thing out of the air, he's got a testimony from Agora about how he helped them get to $1 billion of extra revenue. I mean, you can't live on a billion dollars, right, Rich? But it's a good start, yeah? Rich Schefren 01:19 Yes, a good start. I wish I would have negotiated a piece of that, but unfortunately, not. Tom Poland 1:25 I want to add, as well, that Rich is just an extraordinarily generous person. I remember getting something from you for free and it was about strategic alliances. It was a giveaway, but it was something that had been previously sold for a lot of money, and rightly so because it was chock full of value. And everyone I speak to, the usually inestimable Bob Bly, who introduced us Rich, speaks so highly of not only your integrity but your generosity. So, delighted to have you on the show. I think without further ado, we will announce the title, which is “The #1 Key to Breakthrough Online Growth”, and we're going to kick off. Folks, today, I so wanted to have Rich on the show. I'm throwing away our seven-minute timer. We'll go through the same questions, but we might take a little deviation here and there with his act of smells and gold. So Rich, let's kick off with question number one, though. Who's your ideal client? Rich Schefren 2:15 Yeah, it's very wide open these days, which is always generally a bad answer for marketers, right? Tom Poland 2:20 Right. Rich Schefren 2:21 Anyone that uses online marketing to either make money, grow a business, etc., is ultimately a client of ours or a potential client of ours based on some of the products that we recently released, like in the last few years, really, it's so wide open. So, you know, the same product that became our flagship is great for agency owners, it's great for coaches and consultants, as well as people who are trying to scale a business online. So, which will make sense, I think, as we go on. Tom Poland 2:52 As we go on. So, common denominator – people wanting to get growth online. Would that be fair? Rich Schefren 2:57 Yeah. Tom Poland 2:58 So, question number two is what's the problem you solve? We were talking before the interview. It sounded very much like, if I could paraphrase it, the problem you solve is people feel like they're a voice in a crowd of screaming people. How would you define the problem you solve? We know it's about growth, but what is the problem or the potential people are looking for when they become a client to yours? Rich Schefren 3:18 Well, I would say that, you know, if they are not satisfied with the performance of their marketing, at the end of the day, like, that's the problem I would solve. So, that's the starting point, really. That if the marketing is not performing as well as it should or as they hoped or etc., not powering the growth that they want, then that's what we solve. And the- I don't know if I should go further with that. Tom Poland 3:44 Yeah, please. Let's do. Anything you think about, your own? Rich Schefren 3:48 Yeah. So, what most people don't realize is that there are strategies, tactics, channels, etc., that can, at one moment in time, be insanely powerful, but that over time, it degrade. Tom Poland 4:07 Right. Rich Schefren 4:08 And that's pretty much consistent with everything, as far as marketing online. And so, the only exception to that can be tremendously great creative, like an amazing copy or something like that, but that's outside the reach of most people. Tom Poland 4:23 Right. Rich Schefren 4:24 So, you know, I'll give you an example. So, when I brought the VSL to Agora, it was back in 2007. Tom Poland 4:33 Just let me explain to folks. VSL is the Video Sales Letter. Rich Schefren 4:37 Yeah, Video Sales Letter. It was invented by John Benson. He's the creator of it. He invented it at the end of 2005. He first did it for a client in 2006. I saw that and brought it to Agora, like soon thereafter, early 2007. When Agora used that, that's what the testimonial from them, from Bill Bonner and Mark Ford says, when I brought it over to them, immediately, conversion rates went up 400% in the US, 300% in France, 250% in Germany, and all they did was take the sales letters that they had and copy and paste it into a PowerPoint. You know, white background, black text. That's it. And just to give a full arc of that story, right? So, John Benson invented it at the end of 2005. The very first course on video sales letters didn't come out until 2010. And that was the 3X VSL method by John Benson. And the Agora got those benefits in 2007, 2008, 2009, 2010, right? By 2017, there was absolutely zero difference between a regular sales letter and a VSL the way that Agora had been doing it. So, zero, right? And so, what most people don't realize is that you're either there for the beginning or you don't get the benefit that, like, you could get. And you know, a year later, when I invented automated webinars, like, we had the same thing. Like, the show up rates were 80%. The registration rates were high, like you know, because there wasn't- it wasn't the way it is now, right? Tom Poland 6:18 Yep. Rich Schefren 6:18 And so, every marketing, or if you were early on in AdWords or early on in Facebook, like there was a time when it was very easy. Tom Poland 6:27 Yeah. Rich Schefren 6:28 The time is over now, right? Like, now, it's easier to make something work on YouTube than it is on Facebook, and if you don't know that, you could be pounding your head against the wall to try and make Facebook work. So, there are these levers, but what's more important than the lever itself is also the timing. And because not only this performance degrade on any channel, any tactic, any strategy, but the effort that's involved to get the result increases over time. So, you have one graph, which is results, they're going down, right? Like, if I can- Tom Poland 7:01 Yeah, I got it here. Rich Schefren 7:02 Like going down, right? But then, the effort to get the result is going up. So, you have this like, moment in time right over here where it's high results, low effort, right? And then it goes down and up, and so now all of a sudden, on this side, it's high effort, not great results, right? And if someone looks at their marketing arsenal, their marketing mix, you know, the assets that they're using, and none of them are anything that is new, like not anything that has been introduced in the last 12 months or 18 months, then probably, everything in their mix is stuff that everybody knows. And if you're using stuff that everybody knows, there's not really the advantage to propel you forward. And what I think most people miss these days, is that that's the primary way of growth online. And so, whether people realize that or not, they should take a step back and look at the businesses that they know that are successful online; I'm not talking about, you know, VC-funded, but entrepreneurial driven, and how they grew and what was their primary way of growth, and generally, it can be reduced down to a channel, a strategy, or a tactic that they got on before the rest of their industry did – the other people, right? And so, I got known because back in 2006, I wrote a free report. And back when I wrote that free report, you know, my problem was is that I got great results for clients like Ryan Deiss and Russell Brunson and those guys, but nobody wanted business coaching back in 2006 and nobody knew who I was. And so, I wrote a free report, like hoping to get a dozen clients. Just put it on my blog. It's called the “Internet Business Manifesto”. And then, that ended up going viral. And so, been downloaded millions of times, and totally took me from unknown to known, and built the West, built the business, etc. And for the next year and a half, from, you know, that first report, Internet Business Manifesto I wrote in June of 2006, till 2008, I wrote six more free reports. And that's how I built my whole business, just like writing free reports, putting them on my blog, and having affiliates mail for it. And that was a very effective strategy in 2006, 2007, 2008. In 2009, the book “Free”, written by Chris Anderson, the editor of Wired Magazine, was talking about this new concept about giving stuff away for free to sell your product, but by that time, that's when everybody knows. And there's no doubt, right? That if someone were to start today, like if they thought they could put a free report on their blog, and that somehow, they'd have millions of dollars, like a month or two later, that's not going to happen, because the window has already closed. So, that's what I'm talking about, as far as this idea that there are asymmetric kind of rewards for stuff that is new online because they grab attention and it's not clear yet as obvious that I'm trying to sell you something, right? It's like stealth, camouflage kind of selling. Tom Poland 10:23 Right. And so, what I'm hearing is that once the thing becomes common place, it becomes- it doesn't get the cut through that I need to get in order to get noticed. It doesn't get noticed. It doesn't get acted on. So, there's two things. There's the lever or the platform or the tactic or whatever it is, the VSL or the free report, but it's also the timing. Rich Schefren 10:42 Right. Tom Poland 10:43 I almost had to use the analogy, but it sounds a bit like multi-level marketing. If you don't get in at the top, it's going to be too late. And, you know, it's kind of like, when I got to the share market, everyone was in there, and so, yeah. You know, if the taxi driver is telling me about the best stock to buy, it's probably time to get out. Rich Schefren 10:58 Right. But the good news is that there's always something. Tom Poland 11:00 Right. Rich Schefren 11:01 So, it's just a question of like, figuring out what it is now? Or, what's next, right? It shouldn't be shocking, right? That there might be an opportunity right now on TikTok, right? Like, it should not be shocking to anyone. Tom Poland 11:16 No. Yeah. Rich Schefren 11:17 Now, finding out like what it is and what's working. Like, you either can come to a service like mine, or you can just, you know, keep your ears open and eyes open, rather, and pay attention to anything that gets you to pay. Anything that you notice that's different and new. And I can give you a ton of different examples of like what's working now, but yeah. I mean, that's the gist. Anytime someone sees something and stops and says, “what is that?” There's something to it. Tom Poland 11:45 And so, we need to pick up areas. So, we don't necessarily have to be the innovator, the one person that comes up with one idea at the right time. We might be able to kind of hang on to this shit tiles and go on for the ride, if I'm mixing my metaphors up. Maybe just three or four examples of what you think is hot right now. Rich Schefren 12:01 Sure. Yeah. So, something that, like, we talked to our group about recently, a couple months ago, was one that is called Interactive Sales Letters. It's like a video sales letter, but they're interactive. And this was shared with me by Daniel Levis. He's a copywriter. Tom Poland 12:19 Yeah. Rich Schefren 12:20 And he changed his application funnel for his coaching program from the standard model, which is, you know, ad, opt in, VSL, application, right? Like, that's the process. So, there are two different companies that you can do this with. One is VideoAsk. The other is Go Tolstoy, like the writer, Tolstoy, Leo Tolstoy. Both of them are platforms where you can do interactive video. And so, Daniel Levis has it where, you know, you get to this one. The difference is that instead of people going through multi pages, they stay on one page. It's a seamless experience. And the number of people that he was able to get into his coaching program grew from like about 200 to 300%, like the conversion rates were that much higher, the show up rate was higher, everything was higher, and it makes sense, when I explain why. Tom Poland 13:13 Right. Rich Schefren 13:14 So, it's an interactive video, and Daniel does three different questions throughout. And the first question is, are you B2B or B2C? And then, you know, they click a button on it, and then it keeps talking. Tom Poland 13:28 Yup. Rich Schefren 13:29 And the next question is, which niche are you most closely aligned with – health, wealth, or relationships? And they answer, and then it keeps talking. And then the last one is like, are you a small, medium, or large business? And he attaches numbers to those three different, you know, categories. Tom Poland 13:46 Right. Rich Schefren 13:47 And so, with those three questions, there's two answers to the first one, three answers to the second, three for the third, so it's two times three, it's six, times another three is 18. There's 18 buckets that someone could fall into. Tom Poland 14:01 Gotcha. Rich Schefren 14:02 And as soon as they finish that third question, Daniel then goes into a case study about someone very similar to them. Who's in B2B or B2C like them? Who's in the same niche as them? Who has a similar business than they had, and that's now at the next level, right? And then invites them to apply and set up a call, but like, while he's talking them through it, right on the video, because they never have to leave that video, it's all seen. Tom Poland 14:28 Right, it's clever. Rich Schefren 14:29 And that has a higher engagement rate right out of the gate, right? Because it's new and novel. Tom Poland 14:34 Right. Rich Schefren 14:35 And then, in addition, the message is more catered to them and they're being kind of pre-sold before they get on, even on the call, right? And so, that would be an example of something that's working really well now, but I'll give you another one that's in the same field, because this one is very much working like right now and it will be something that, in a year and a half from now, will be a problem. Tom Poland 14:59 Right. Rich Schefren 15:01 And it's funny because a friend of mine, Rudy Mawer, who runs a lot of the brands for Tai Lopez, like he sits on top of Pure1 and RadioShack and all the brands that they bought, and he called me because he has a coaching program. And he was like, “I heard that there's been a change in the way they're being sold, and I heard that, like, I should talk to you about those.” So, I was like, “Yeah, I'll send you the thing that we did on the segment.” And so, this one came from a gentleman by the name of Cole Gordon. Cole is the guy that has set up the phone rooms for a lot of gurus that want to have phone sales but want to keep it totally in house. Like, they don't trust, and there's a lot of good reasons not to trust other people because they can damage your reputation so fast, right? Tom Poland 15:45 Yeah. Rich Schefren 15:46 So anyway, he's done it with like Traffic and Funnels, and Aaron Fletcher, and a bunch of bigger companies, too, he's also worked with before. And so, I did a call. I did a, you know, a segment with him, and he started that by telling me that outbound is the new inbound. And so, that was the premise of the segment. And what he was talking about was that the standard process, the way I was explaining it, the way Daniel used to do it, right? Opt in page, video, right application. Instead, it's opt in, but it also has optional phone number, and then as soon as the person – this is just one of seven different funnels that you went over, right? But when they're watching the video, there's an outbound call to that person while they're engaged, right? That's an extra call that's being added to the sequence, right? And that extra call is taking a very, like, leadership concierge role. It's just like, what brought you to the site, seeing if they can give them something right now for free as a gift that like kind of fits where they're at, and setting up the future call, etc. so there's already that first touch point. And so, very interesting segment. And actually, I've done a segment with the guys from Traffic and Funnels and Chris Evans. And he was telling me that they had started sending out more content to their list and sending them to the blog, and then people could opt in for content expansion, you know, and that they were making an extra, you know, mid six figures a month, because they were doing that. I was like, “I don't understand how you're making an extra six figures just by that.” But it's because when they're on the site, getting their content expansion, that's when all sorts of phone calls are happening out, right? Tom Poland 17:38 Right. Rich Schefren 17:39 So, I asked the guys from Traffic and Funnels about it, and they said, “Oh, yeah. We switched to outbound and that's now responsible for about 90% of our sales.” Tom Poland 17:48 Wow! Rich Schefren 17:49 It starts like the first contact starts outbound. So, like, that's a strategy right now. It's very effective, right? You can bet, you know, dollars to donuts, right? That as more people start doing that, at some point in time, whether it's eight months from now, whether it's a year and a half from now, two years from now, people are not going to appreciate that call. Tom Poland 18:09 Right. Rich Schefren 18:10 Right now, they do. They feel like this business really cares. Tom Poland 18:12 It's novel. Rich Schefren 18:13 But when they start getting calls from every website they got into, it's going to be a different story. So, very effective now. Tom Poland 18:21 Interesting. Okay. Rich Schefren 18:23 The next one, this one was shared by also two different people kind of overlapping. It's about discovery ads for YouTube. So, Aleric Heck was talking about how, you know, it's a great opportunity right now to grow your channel if you have an organic YouTube channel by using discovery ad, and that they're very inexpensive. And discovery ads, just for people who don't know, when you're watching a YouTube video, some of the suggested videos on the right hand side are discovery ads. Tom Poland 18:57 Okay. Rich Schefren 18:58 And then also, if you search by keyword, sometimes, a few of the top ones will also be discovery ad. And generally, you're advertising your organic content, right? And so, our work just was talking about it as a, like right now, it's very useful to use, it's very inexpensive, and it can reduce your overall advertising rates for several reasons. I, then, also did one with Ian Stanley. And Ian Stanley teaches people. It's one of the best actual biz ops out there, because I'm generally not a fan of biz op at all because they don't work. But it needs to just, people have to be email copywriters. And there's a million businesses out there that don't manage them as well that you can actually have a career. I mean, you're not going to get rich but you can make, you know, six figures as an email copywriter relatively easily. Anyway, so he uses discovery ads as well. And if you have an organic channel on YouTube, you have to link it to your Google account. Until you link it to your Google account, you can't, you know, you don't get the benefit of having an organic account because you can retarget anyone that watches your organic videos once your organic YouTube account is linked to your advertising account. Tom Poland 20:18 Right. Rich Schefren 20:18 You can't go back. And you can only go to the point where your link those up. And so, what Ian is doing is he's spending five bucks a day on Discovery ads to get his videos, and then he- retargeting on YouTube is relatively cheap as well, very cheap, actually. So, once he retargets anyone who watches any of his videos, so the people that come to his videos through discovery ads are the same as people that can do it organically. And on just $5 a day, he is selling high-end coaching to clients through this whole process of moving people through the discovery ad to channel, prevent seeing other ads, and then ultimately being taken off site. And other ones are a little bit more complicated, but those are examples, I would say, of different strategies that are currently working right now. Tom Poland 21:14 It's interesting. Rich Schefren 21:15 And you know, another thing I can just quite share is that whereas I don't know of any marketer who has gotten any ads to work from YouTube, or Facebook, or Instagram on TikTok. I know lots of marketers who have ads that work on TikTok, that work on Instagram, Facebook, and YouTube. Like, that format works on all channels, right? Which is interesting. They don't know yet how to apply that, but it's something to think about. Tom Poland 21:47 Well, certainly test on TikTok, and if you don't get it working, go to the other channels, maybe. But yeah, this is interesting. So, the key point, I think, folks, is that there are innovations. You don't necessarily have to be the innovator, but you have to keep your eyes and ears open and notice what you are noticing, because there might be an opportunity to jump on that particular bandwagon before it rides off the cliff. One day it will. Rich Schefren 22:09 And what I would say is, is that you don't need- not every element of your business needs to be this, but you need one. Like, you know, like when I released my free reports, like I was using regular email, a regular blog, like what was the thing at that moment was free content that was valuable, that made a sale. Tom Poland 22:29 Yes. Rich Schefren 22:30 You know. When I did the webinars, like it was the same thing, like everything else was normal, like the standard stuff everyone else was using. So, my point is that you don't need 100 of these things, but there should be one element in part of your marketing arsenal that is relatively new, that your competitors are not using. And you should spend some time looking for that and recognize. And it could be in any other industry, but it's not yet been in your industry so your prospects are not like familiar with it. Your competitors aren't using it. Tom Poland 23:03 And the process of innovation, it's necessary that people are going to fail, people are going to trip over, that if you can hang off, if you can notice what is working somewhere, you know, perhaps, you could avoid a lot of those a lot of that downtime and wasted money. But it's either way. It's fascinating stuff. And essentially, what you're saying is that, really, the only competitive advantage of sustainable is innovation. You've got to have something that's timing Rich Schefren 23:25 The one competitive advantage that cannot be copied is timing. Tom Poland 23:31 Perfect. Alright. So, terrific stuff. Strategic, but also lots of examples to flesh out those concepts. Let me give you question five. I've skipped a couple because I think we've covered them adequately and lots of value has gone out, anyway. What would you say would be one valuable free action? Where could someone go from here to start the process of exploration or innovation or timing? What's one step in the right direction you'd recommend people take? Rich Schefren 23:58 I would say that they should pay more close attention to the people that they buy from, the places that they shop from, and notice anything that is new to them when they first noticed that. Like, you know, all of these things are hidden in plain sight, you know. They're out there. It's just a question of whether you can spot them or not. And you're not going to spot all of them, that's for sure, but you only need to spot one, you know, at any given point. So, I would say that, you know, recognize that some percentage of your time – and I'm not necessarily saying a lot of it; maybe 5%, maybe 10% – put some amount of your time recognizing that if you look at what your marketing arsenal is right now and you don't have anything that you would say is cutting edge or something that's relatively new, then you should spend 5-10% of your time to be on the lookout for those things. Go to different marketers sites. Opt into their stuff. See what they're doing. See if it's anything different than what you're doing, right? Most of the time, it's not going to be found in a course, because generally, it takes a few years or at least a year or two for something to get out in a course. So generally, you know, there might be a few in a course, but that's not the amount of time to invest it. Courses are great for what they are. They're just not great for the latest and greatest, usually. Tom Poland 25:19 Yep. Yeah. Rich Schefren 25:20 So, I would say that, and be willing to test, but recognize that, when I speak to most people, if they get honest about it, they've never spent any time looking for this. And so, the first thing is to recognize one that there is this kind of time element that is involved with marketing, and that, you know, looking at what the people that you look up to, that you know are doing well, what they're doing is a start, ideally not in your industry, so that you have the opportunity to be first in your industry, and experiment. You know, at the end of the day, putting your own spin on things. Like, the reason I wrote a free report was that I was listening to a Dan Kennedy program for coaches and consultants. And at that moment in time, I had my coaching program. Nobody knew me, right? And so, I'm listening, like very eagerly, and I will always remember the question and answer because, like, I can't believe that I thought this way once, but I did, so, you know. But I had this great coaching program getting people great results, but I felt like I needed new front-end products, new low-priced products to acquire new customers. And then I would need, you know, mid-tier products. Like, I needed this whole built-out business in order to do well. And I didn't know what to put in these front-end products, these low-priced products, because I had all this great stuff in my coaching program, but I was afraid to take anything from my coaching program because I was afraid I cannibalize my coaching program. Tom Poland 26:52 Right. Rich Schefren 26:52 So, I'm listening to this Q&A session that is at the end of what Dan presented, and this coach asked the exact question that I was thinking, which is, I have like this coaching program but I don't know what to put in these lower-priced products to acquire customers because I'm afraid I'll cannibalize. And Dan just laughed at him. Like literally started, like chuckling, and he said – these are his exact words. He's like, “Baba? Baba? You don't get it. You put your best ideas in those products because that's what's going to get people to want to join your coaching program.” Tom Poland 27:24 Right. Rich Schefren 27:25 And I was like, that was news to me, back in like, you know, 2005-ish, or whenever I was listening to it. I was like, that was news to me. And the more I thought about it, I was like, well, if that's true, then what if I just gave it all the way from like, put not all my good ideas, but what if I gave a bunch of good ideas away for absolutely free? Tom Poland 27:44 Yep. Rich Schefren 27:45 And what if I gave people, gave affiliates, you know, 25% of the coaching, like, just for giving away a free valuable report? And so that's what I tried, right? Like that. It was just an experiment, but it was based on Dan's saying, what he said, and based on like, what I know about online marketing, and maybe like, asking affiliates to just give away something highly valuable and we'll take care of all the selling and do everything from there. Maybe that's enough. And it was enough. And so, didn't have to build a lot of front-end products and I didn't have to do all these things. But it was because like, I was willing to experiment. Tom Poland 28:20 Yes. And we all want this thing that's going to stay true and sit and deliver results for ad infinitum, for eternity, but unfortunately, it just doesn't exist. So, someone's going to move the cheese, right? Rich Schefren 28:33 Yeah. I mean, people are always shocked. Like, I wrote a report on automated webinars in early 2008, weighing out how to work, like the whole model. That's still used today. And people were shocked, like, “why would you do that?” And I'm like, if I thought I could actually do it forever and no one would know about it, I would certainly- Tom Poland 28:52 Keep it to yourself. Rich Schefren 28:53 That's not on the table. Yet anyway, so I credit the guy that invented Tom Poland 29:00 Right. It's going to have a “use by” date, so he has to get it out before that expires. Rich Schefren 29:05 Yeah. Tom Poland 29:05 So Rich, let's go to your website. You're going to set up a special page – www.strategicprofits.com/jay. What are people going to find when they go there? Rich Schefren 29:17 Yeah. So, they're going to find, this was a book that Jay Abraham used at the most recent Anthony Robbins, like super high-end Mastermind. Jay called me because he was giving away one of his books, and none of his books have really the internet component in it and he felt that that was necessary. And so, we took seven of the segments that I'm talking about, like the examples I was giving you, and Jay titled it “Getting Everything You Can Out of All That's Hot Online” which is like a take-off of his book, getting everything you can from all that you've got. Tom Poland 29:55 Right. Rich Schefren 29:55 And this has strategies in here from Tim Burd, who has Ads Secrets, which is one of the best Facebook groups out there for media buyers people, like he's got several 1000 in there that pay him 97 bucks a month; Fernando Cruz, who's the Head Marketer for Legacy, which is one of the best divisions of grow wise until it was just sold for $3 billion; Jordan Menard, who is the top media buyer. I'll give you an example of another one just with Jordan. It's not the one that's in the book. The one in the book is about how to produce new angles. But Jordan shared a strategy with me. This was like about 18 months ago so its effectiveness is a little less than where it was, but it still works. And he showed me in split tests. He had three split tests. He had one for Bob Proctor who's a client of his, one for the Morrison Brothers who's also a client of his, and one, Agora property. And he did a split test with Facebook ads, and all he changed was two words – the first two words of the Facebook post. And the two words that he added were “It's true…” And “it's true…” boosted the click through rate by about 50-70%. Tom Poland 31:10 Wow! Rich Schefren 31:11 Kind of shocking. But anyway, so Jordan Russell Brunson has his favorite funnel, the funnel that actually has built more click funnels than any other funnel, and one that he spends over a million dollars a month on, that's cashflow positive. And then Aleric Heck talking about YouTube retargeting, and why it's so effective and how to do it, and Growth Secrets, Molly Mahoney. So, it's seven different strategies that people can have, and we are planning on selling it on Amazon, but for your listeners, they can get a free by just going to www.strategicprofits.com/jay. j-a-y. All lowercase. Tom Poland 31:49 Rich Schefren, it's been an absolute pleasure having you on the show. I'm so glad we throw away the seven-minute timer. Folks, hope you enjoyed that. Go get that book for free. www.strategicprofits.com/jay. Rich, your score on the gentlemen. Thanks very much. Rich Schefren 32:04 My pleasure. I do want to answer that last question. Tom Poland 32:08 Oh, I'm sorry. That's my bad. Question seven, kind of our trademark question – what's the one question I should have asked you but didn't? Rich Schefren 32:15 Yeah. You wouldn't know to ask me this question, but since I'm asking myself the question and delivering the answer, let me tell you. I want to share what I did to watch my coaching. It's something I've taught to numerous people and the people who have done it have done very well and done the same. So, you know, it's very first time I got a chance to speak where I was going to sell something, and I'm not a really- I'm a great marketer, because I'm a bad salesperson. Tom Poland 32:43 You've to be good at one or the other. Rich Schefren 32:45 Yeah. I was quite concerned about selling from stage, especially with other sharks speaking, right? Because that's not me. And so instead, I decided that to avoid the possibility of there not being anyone getting up and buying, better to like, kind of make sure that that's not even an option, so I'll make an application only. So, there's no reason to rush. You could just fill out the application, and you know, etc. And then well, what could I do to get people to want to fill out the application? And I could put a really strong guarantee. And so, my original guarantee when I started my coaching program, and it was the first group of people that I coached, and those were nice, those guys, you know, it was a year-long program, you will double the amount that you're currently making and you will be working half as much by the time we're done. Like 4x your return on your like, on your own. And there were several hundred people in the room. And that guarantee got, you know, especially when I reinforced it, got quite a few people to apply. Tom Poland 34:00 Right. Rich Schefren 34:01 So, you're basically guaranteeing that I'm going to be at 4x and a year from now, or all the money I pay you is going to, you know, be returned to me, and I'm doing private coaching at this point. It's not like a group program. Like, there's some group components, but I'm talking to everyone individually, too. Tom Poland 34:18 Yes. Rich Schefren 34:19 And so, I had about 40 some on, like 47, 48. I don't remember how many, but 40 some on apply. Tom Poland 34:26 Yeah. Rich Schefren 34:27 But I then spoke to every single person for 15 minutes, because I only accepted the people who I felt I could actually deliver that for, right? So, put a big guarantee out there if you have the opportunity to talk to a good, you know, some amount of your prospect. Put a strong guarantee out there. Make it by application only, but then, only accept that people into the program you actually could deliver on, right? You know, I never worked harder than that year, because like, I didn't have a program. I didn't know. But I knew that these people were winners I felt, and I felt like I could help them, right? Tom Poland 35:09 Yeah. Rich Schefren 35:09 But it was that, and then it was my delivering that result for those people, so that I didn't have to refund anyone's money, that their results went into the Internet Business Manifesto. So the Internet Business Manifesto, like, reek of proof, and it was the proof of those people who I had built the program on. And so, I was talking to them individually, like twice a month, I was doing group, like lessons for the group. Those group lessons were based on the individual calls that I had, so they were based on what I felt they needed. That's what I was teaching. So, my entire program was built out by delivering, so that one group. Then, that was what I ended up selling, automated for the next 10 years, right? Like, that exact program. I had A studies. I had everything from that initial group, and that initial group was gotten by an over-the-top guarantee application where I would only accept the people that I could help around. Tom Poland 36:17 A careful selection. So, there was actually a heck of a lot of integrity around that. And last question, bonus question, then we'll wrap up in another 30 seconds. You think that the marketplace responds a lot better when they sense you have skin in the game. You're offering all money back after you work for people for 12 months. People are going, “Wow, Rich must really believe in this.” Rich Schefren 36:36 I think there's a part of that. I also think that, you know, on the one hand, people think that that's a tremendous investment, and it certainly is, right? Like, I'm willing to risk a lot. But also, the likelihood of someone being this honest with you after you've been personally talking to them as a coach, where people have opened up to you like, you know, they're on your side. They want the outcome. But, you know, if you're a good coach, odds are that they've also grown to like trust and bond with you, right? And so, I think, partly that. And then the other thing I would say, which like, just as an added bonus tip, there is no excuse, like zero, for a coach not to be a great marketer. Because the questions that marketers, like we'd love to know the real answers to, are the questions that coaches get answered, like at the beginning of a conversation, right? Tom Poland 37:43 Yeah. Rich Schefren 37:43 So, a lot of times, in all the free reports I wrote, one of the most common feedback I got was, “It felt like you were just standing right over my shoulder, like you were describing quite me.” Tom Poland 37:53 Music. Music to my ears. Yeah. Rich Schefren 37:57 You know, if you coach a lot of people, you don't have to hear the stories that many times to see the commonalities that are in all of them, but people generally won't open up to anybody like that. They are opening up to you because you're here to help them, and that is the exact information that is like the gold when it comes to marketing. Tom Poland 38:18 Isn't it? Yeah. Rich, thanks so much for your time. Rich Schefren 38:20 My pleasure. Tom Poland 38:21 Thanks for checking out our Marketing The Invisible podcast. If you like what we're doing here please head over to iTunes to subscribe, rate us, and leave us a review. It's very much appreciated. And if you want to generate five fresh leads in just five hours then check out www.fivehourchallenge.com.

Do you want to learn how to set up a million-dollar funnel for your coaching or consulting business? Watch this interview with Taki Moore of Million Dollar Coach where we discussed: – How to build a million dollar funnel – Taki's content plan for attracting leads – How Taki uses case studies for marketing – How Taki wrote his book without writing a single word Topics discussed: 00:00 Meet Taki Moore 03:15 Lessons from pivoting to virtual events 06:00 How to keep people engaged on a webinar 08:00 How to build a million dollar funnel 11:17 How much can you sell via messenger chat? 12:15 Taki's content plan for attracting leads 21:46 How to get started without overwhelm 28:12 Why Taki Moore loves using case studies 30:00 Taki's system for collecting case studies 35:00 How Taki uses case studies for marketing 45:31 Taki's recommended resources for marketers 47:00 How Taki wrote his book without writing a single word 50:29 Taki's big impact goal 53:20 Two things Taki does for mental health About Taki Moore: Taki specialises in quick, effective marketing techniques that get fast and highly profitable results for coaches. He's on a mission to eliminate cold-calling, ambulance chasing and high-pressure selling from the coaching industry … and replace it with education-based marketing. Taki helps coaches who want more appointments, more clients and more bums on seats. He works with business and executive coaches who understand that “Million Dollar Coach” is a viable option and not a pipe dream. Resources Mentioned: https://milliondollarcoach.com/ https://takisbook.com/ Taki's Facebook group Dan Kennedy (Taki's mentor) Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition by Jay Abraham $100M Offers: How to Make Offers So Good People Feel Stupid Saying No by Alex Hormozi Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #authenticinfluence #b2b #podcast --- Send in a voice message: https://anchor.fm/authenticinfluence/message

Tra i più grandi marketer al mondo, Jay Abraham merita un posto speciale.La sua è una carriera a dir poco leggendaria. Attivo fin dagli anni ‘70, diventa in breve tempo uno specialista capace di generare oltre 9 miliardi di dollari di guadagno per i suoi clienti.Parliamo di un vero guru del marketing. Ha aiutato con successo aziende come IBM, Microsoft e City Bank, facendosi strada con soluzioni innovative e intuizioni geniali.Questa sua capacità di pensiero “liquido”, gli ha permesso di interpretare le necessità del mercato in modo dirompente. Per certi versi poco ortodosso.Se sei un imprenditore, sai che devi inventarti nuove soluzioni di continuo, a prescindere da come andranno le cose. Altrimenti rischi di non sopravvivere.Ecco dove l'esperienza e le idee di Abraham si rivelano preziose.Nella puntata di oggi ti parlo dei suoi insegnamenti contenuti nel libro Getting Everything You Can Out of All You've Got. Il titolo è già un manifesto della filosofia che esprime (significa: “ottieni il massimo da tutto ciò che hai”).Si tratta quindi di diventare maestri nel captare ogni opportunità che ci capita sotto il naso, per sfruttarla in modo vincente. Posso assicurarti che non è facile, perché le apparenze possono ingannare e la realtà tende a sfuggirti di mano. Spesso facciamo fatica a riconoscerla.In particolare mi soffermo su tre grandi principi che, se applicati, faranno esplodere i tuoi profitti.A proposito, non tutti sanno che Jay Abraham è anche un copywriter straordinario.Si è conquistato questi onori scrivendo inserzioni pubblicitarie, newsletter e lettere di vendita dal contenuto “rivoluzionario”. Girano molti aneddoti sulle sue ad e su come i centralini non riuscivano a gestire il volume esagerato di telefonate in entrata. John Carlton (forse il più grande copywriter ancora in vita) lo ha definito “lo Shakespeare dell'advertising”.Ecco di cosa ti parlo in questa puntata:[4:10] Il valore capitale che ti porta l'esperienza di un veterano del marketing.[5:09] Il mondo sommerso di opportunità che (non) ti aspettano e come coglierle.[5:43] L'antidoto al veleno che paralizza le tue relazioni commerciali (funziona al 100%).[6:14] Le tre strategie di Jay Abraham per sbloccare i tuoi profitti.[7:30] Usa questo semplice accorgimento per salvare la vita del tuo business (annienta la minaccia del fallimento).[9:00] Impara a conoscere i tuoi clienti come le tue tasche: ecco come fare (non ti sfuggirà più alcun dettaglio!).[9:47] Cosa significa “crescita esponenziale” e perché potrebbe essere alla tua portata[10:16] Come applicare gli insegnamenti di Abraham al tuo business, rendendolo longevo e redditizio.[11:10] Come “sederti sulle spalle dei giganti” del marketing a risposta diretta e sfruttarne le scoperte[11:40] Cosa è cambiato rispetto ai tempi d'oro della vendita per corrispondenza (ovvero: il tallone d'Achille di ogni business online).[12:02] Non sei tu a quantificare il valore del tuo prodotto! (Mi dispiace deluderti)[12:50] Cosa cambia quando sai veicolare il tuo messaggio.[13:06] Il metodo più veloce per rendere il tuo marketing “SfornaClienti” Risorse menzionate:I miei appunti del libro di Jay: https://www.copypersuasivo.com/jay-abraham-getting-everything-you-can-libro/***Inizia a guadagnare di più con le nostre risorse a portata di tutti:1) Il Piccolo Libro della Scrittura Persuasiva https://www.copypersuasivo.com/prodotto/piccolo-libro-della-scrittura-persuasiva-versione-tascabile2) Gli Attrezzi del Mestiere. 11 Fondamenta del Copy Persuasivo® https://www.copypersuasivo.com/prodotto/copy-persuasivo-attrezzi/3) Il Manuale SfornaClienti https://www.copypersuasivo.com/prodotto/manuale-sfornaclienti-paperback/4) “Video Marketing Persuasivo” nello shop di Copy persuasivo® https://www.copypersuasivo.com/prodotto/manuale-video-marketing-persuasivo-cartaceo/5) Le Armi Segrete della Pubblicità Innovativa. Appunti da "Breakthrough Advertising" di Eugene Schwartz: https://www.copypersuasivo.com/armi►►Scopri il nuovo Club di Copy Persuasivo®Sblocca oltre 120 ore di formazione sulla scrittura e sul marketing SfornaClienti, e potenzia i tuoi materiali con l'aiuto dei professionisti: https://club.copypersuasivo.comSe non segui la mia Newsletter, rimedia subito. Inserisci i tuoi dati su https://www.copypersuasivo.com/newsletter (riceverai in omaggio anche i miei “24 Modelli Copia Incolla di Scrittura Persuasiva pronti all'uso”)

Subscribe: Apple Podcasts | Spotify | Stitcher | Overcast Support the Show. Get the NEW AudioBook! AudioBook: Audible| Kobo| Authors Direct | Google Play | Apple  SummaryHey everyone. Stay tuned to the end of the interview where I'll give you some actionable insights that I learned from my guest. These insights are also in the show notes. As always, thanks for listening. Now on to my guest today, Mike Harvey of Business Growth Domination.  Mike comes from a family of entrepreneurs and got his start working with his dad on a farm. He and his dad both moved into other ventures and Mike wound up in IT services, working with a friend and eventually taking over the business. He now has a wealth of experience as an entrepreneur, which he puts to work helping others grow their businesses.  Like all entrepreneurs, Mike had to learn that he didn't know what he didn't know. He reached out to others who had done what he wanted to do, and learned from them. He also learned that a successful business is all about solving problems. When working with clients, Mike says, there are two major issues he usually helps with: helping entrepreneurs get to the point where they are not trying to do everything - and slowing the business down - and helping them identify what their real challenges are.   Now let's get better together. Actionable Insights Growing a business requires the ability to step back and let others do some of the work when the time is right. Letting go of control can be pretty challenging for many entrepreneurs. Mike points out that if you invest your time up front in training someone to do the work the way you want it done, this will free up your time down the line to work on other areas that require your energy and focus.  Another area we talked about was the problem of losing your passion and becoming depressed and burned out as an entrepreneur. One question to ask yourself is if the type of client you serve is who you most want to work with. Then find the most efficient way to run the business.  Links to Explore Further Mike Harvey on Facebook  Business Growth Domination Facebook Group MikeHarvey.co Books mentioned: Getting Everything You Can Out of All You've Got, Jay Abraham  Selling From Scratch: How To Sell More By Simply Being Human, John Hill The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumphs, Ryan Holiday  Keep In TouchBook or Blog or Twitter or LinkedIn or JSYPR or Story Funnel Learn more about your ad choices. Visit podcastchoices.com/adchoices

Martin Stellar is a coach and consultant for ethical sales and business growth, as well as a former monk, tailor, and copywriter.Martin has lived an incredibly rich life, with many creative and introspective adventures. He draws on his experiences and years of study in psychology and business, to provide guidance for professionals and entrepreneurs.I met Martin earlier this year as I took up his offer on a coaching call, curious to see how his experience and framework would apply to this project, Design Disciplin. He gave me food for thought on the ethics and psychology of entrepreneurship that was far more useful and wider-ranging than I expected. In this conversation, we revisit some of those ideas, find some new ones, and dig into Martin's extraordinary story. We discuss mental models that have value reaching far beyond sales and business – we arrive at frameworks we can use to align our professional and personal lives.https://designdisciplin.com/martin-stellar# Books, Links, and Resources- Clients from Hell: https://clientsfromhell.net/- Getting Everything You Can Out of All You've Got by Jay Abraham: https://geni.us/getting- How to Win Friends and Influence People by Dale Carnegie: https://geni.us/how-to-win-friends-dd- Mindfulness, Bliss, and Beyond by Ajahn Brahm: https://geni.us/mindfulness-bliss- Never Split the Difference by Chris Voss: https://geni.us/never-split- Pitch Anything by Oren Klaff: https://geni.us/pitch-anything- Spent by Geoffrey Miller: https://geni.us/spent-dd- The Futur: https://thefutur.com/- The Ten Faces of Innovation by Tom Kelley: https://geni.us/ten-faces- Zen Mind, Beginner's Mind by Shunryu Suzuki: https://geni.us/zen-mind-dd# Connect with Design Disciplin- Website: http://designdisciplin.com​​- Podcast: http://podcast.designdisciplin.com​​- Instagram: http://instagram.com/designdisciplin/​​- Twitter: http://twitter.com/designdisciplin/​​- YouTube: http://youtube.com/channel/UCtXM3JdnE...​- Bookstore: http://designdisciplin.com​/bookstore​# Connect with Martin Stellar- Website: https://martinstellar.com/- Twitter: https://twitter.com/martinstellar# Episode Bookmarks00:00​ Designing personal presence and conversational experience03:36 Ethical Sales08:05 Having conversations and being interested, at scale14:56 The rewards and troubles of curious living and reinventing oneself20:46 The path and philosophy of a monk25:51 Becoming a tailor and entrepreneur29:40 What design is the right design?34:48 Aligning business goals and self-goals41:35 Books43:28 Places and tools for work44:10 What's next for Martin Stellar45:11 Closing

One of the biggest challenges real estate investors face is trying to find motivated sellers. Where should we be looking for them? Are there any specific groups of people we should be targeting? On this episode, real estate investor and coach, Jackie Jackson, shares how to find motivated sellers.    Takeaways + Tactics  There are tons of real estate investors who have got into the wrong deals and over-obligated themselves. It’s a great idea to look for struggling investors because on top of being able to buy the property, we can be a great source of relief to them.   People expecting a baby are also great potential sellers. As families expand, people start looking for bigger homes, but to buy a bigger property, they’ll first need to sell the one they’re in.   Don’t forget about homeowners who may need to relocate within a very short space of time. Military professionals, for example, relocate every few years, so they’re motivated by an urgency to sell quickly.    Subscribe on YouTube   Guest Bio Jackie Jackson is a real estate coach and full-time real estate investor. After making a bad investment early in her career, Jackie found herself in $120 000 of debt. Knowing she was determined to become a successful investor, she raised money to hire a mentor by completing 6 months training in the US military. Jackie is passionate about coaching, and believes it’s a non-negotiable step anyone wanting to be successful must take.    To find out more about Jackie, head to https://thejackiejackson.com/ For a free once-off call with Greg, text him on 925 915 1978 or send him a message on Facebook at https://www.facebook.com/greg.mcdaniel.739 You can follow Gene on Instagram at @thegenevolpe or head to his website genevolpe.com And if you’d like to find out how to become Micro Famous, visit microfamousbook.com   Books mentioned on this episode: Getting Everything You Can Out of All You’ve Got by Jay Abraham https://www.amazon.com/Getting-Everything-You-Can-Youve/dp/0312284543

Through the Lens of Jay Abraham's 10 Power PrinciplesIn the midst of the COVID-19 quarantine, host Nick Nanton speaks with his longtime collaborator https://www.abraham.com/ (Jay Abraham). The pair break down 10 of Jay's 21 all-important https://www.abraham.com/topic/21-power-principles/ (Power Principles of Success). Nick and Jay also answer questions in hopes of helping citizens of the world thrive through pillars of value and bounce back once the pandemic has passed. Jay also touches upon the current uncertainty surrounding the real estate market, establishing your superior skillset, and uncovering the real meaning of life. Timestamps:3:00: You have greatness embedded in your DNA 5:28: Set higher goals for yourself 7:52: Becoming a category of one 12:14: The real estate Parthenon  17:29: How to get people that love what you do to recruit new clients 22:40: Developing your unique selling proposition 27:11: Seeking geometric improvements in your business — not linear ones 33:09: Cross pollination for competitive advantage 36:33: Extending the lifetime value of your customer 39:09: Revising price points with products and services 41:29: How to invest in the stock market once the economy recovers 47:55: Eliminate the prospect of fear by reversing the risk 53:09: Grow and develop top talent 57:01: Life is about appreciating the process — not all about profits Resources:https://www.abraham.com/the-jay-abraham-story-documentary/ (Getting Everything You Can Out of All You've Got: The Jay Abraham Story) https://www.amazon.com/Soul-Success-Jack-Canfield-Story/dp/B07749H2JD (Jack Canfield) Connect With Nick Nanton:http://www.nicknanton.com/ (Website) https://www.facebook.com/Nicknanton (Facebook) http://twitter.com/nicknanton (Twitter) https://www.linkedin.com/in/nicknanton (LinkedIn) https://www.youtube.com/channel/UCWOvnpNMTX4pKVIi234pOTg (YouTube)

As we approach the end of another year, it’s time to start thinking about business strategies and what we can do to boost our business in the new year. In today’s episode, Monica speaks with Cheryl Knowlton and Kristy Hairston about some book suggestions for building your brand, personal development, and business strategies. Both guests stress the importance of reading, and with a curated list like this, you’ll know right where to start!   Cheryl Knowlton   Cheryl loves to read! Not only physical books, but Audible is a great hack to get more books in. Both Cheryl and Monica have their book lists on their websites, and you can also check out Goodreads, a social media platform for book sharing.   The first book they discuss is Never Split the Difference, by Chris Voss. Chris was the chief hostage negotiator for the FBI, and the book focuses on different types of negotiations. In some cases, you literally can’t negotiate for half of whatever is at stake, and this book teaches you the skills to never settle for half of what you want. You can also access Chris’ material on YouTube.   Cheryl and Monica discuss the idea of a win-win situation if you never split the difference. The book provides scripts and scenarios that can help you navigate different situations. They also talk about the “black swan” as a key to negotiation, and how knowing what the black swan is can change the course of the deal.   The next book is Unfu*k Yourself, by Gary Bishop. Though the title is a bit colorful, it is a great personal development book. It helps you be intentional about the things that are hijacking your life. The companion workbook is an aid to help you work through these things and make real changes. The way to make fundamental changes is to make promises with ourselves, and hold ourselves accountable to those promises no matter what.   Think and Grow Rich for Women, by Sharon Lechter is a great book about not only how to make money, but also talks about other motivations beyond just making money. Money means different things for different people. It uses the same language and terminology as the original, and has a lot of great quotes and affirmations, especially for women.   The last two books they discuss are both from author Sally Hogshead. Fascinate is geared toward understanding branding in corporations. She took this same information and put it into How the World Sees You, which focuses more on branding for individuals. There is also a code in the back of the book for a quiz to determine your primary and secondary advantage, and how to use them.   Books allow you to connect with very powerful people without having to be physically with them. Reading can make you a better real estate professional, husband or wife, son or daughter, and all-around human being.   Kristy Hairston   Getting Everything You Can Out of All You’ve Got, by Jay Abraham has 21 ways you can outperform your competition. It focuses on mindset and looking at other industries for principles you can apply to real estate. These steps can help you form your brand around the customer experience. The book also provides tips on how you can get clear on who you are and what you’re setting up for yourself.   Kristy and Monica go in-depth about the customer experience, and how we can draw on different industries and apply those ideas to real estate, especially getting consistency in your customer experience from open houses to closing gifts.   Ninja Selling by Larry Kendall focuses on the flow Kristy referenced. Sometimes we don’t have a referral-based business because we aren’t “in flow” with them. It focuses on two types of flow, auto-flow and live-flow, and how you can continue to deliver to your current customer base. It will help you identify your “Ninja 9,” nine successful habits that are done each week.   Kristy talks about how she combines the ideas and principles of the two books mentioned to better suit her business.   The book To Sell Is Human, by Daniel Pink is a research-heavy book that breaks down the different layers of information about our careers and industries. There are case studies across several different industries that can help shift the mindset for REALTORS® in how they present themselves and their product. This book is great for people who are looking for thoughtful insight and data.   In this business, don’t forget to be uniquely you! Do that with a system and a brand for yourself.   Guest Links:   Goodreads   Cherylknows.com Workpurposefully.com   Never Split the Difference, by Chris Voss Unfu*k Yourself: Get Out of Your Head and Into Your Life, by Gary John Bishop — the book and the companion workbook Fascinate: How to Make Your Brand Impossible to Resist, by Sally Hogshead How the World Sees You: Discover Your Highest Value Through the Science of Fascination, by Sally Hogshead Think and Grow Rich for Women: Using Your Power to Create Success and Significance, by Sharon Lechter Burn the Hamster Wheel: Stress Management Strategies for Today’s Real Estate Professional, by Cheryl Knowlton   Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition, by Jay Abraham Ninja Selling: Subtle Skills. Big Results., by Larry Kendall To Sell Is Human: The Surprising Truth About Moving Others, by Daniel Pink Real Estate Tech Reboot: Tips for Leveraging Technology to Grow Your Real Estate Business, by Kristy Hairston   Additional Links: OnlineLearning.REALTOR for NAR Online Education Training4RE.com — List of Classroom Courses for REBAC and REBI classes.   CRD@realtors.org   Host Information: Monica Neubauer Speaker/Podcaster/REALTOR® Monica@MonicaNeubauer.com FuntentionalLiving.com FranklinTNBlog.com   Additional Bios:   Cheryl Knowlton is the CEO and Chief Energy Officer of Dynamite Productions, Inc. A 20-year veteran of the real estate and mortgage industries, Cheryl works with real estate professionals who want to increase confidence through compliance and elevate their expertise through education. Cheryl is a proud member of the National Speakers Association and holds the highly coveted Certified Speaking Professional (CSP) Designations as well as the Distinguished Real Estate Instructor (DREI) designation, given by the Real Estate Educators Association. She also holds fifteen designations and certifications bestowed by the National Association of REALTORS®.   A record-breaking recruiter, licensed broker, real estate sales and mortgage expert, Cheryl specializes in enthusiastically empowering excellence by consistently delivering highly engaging, timely and relevant content. Cheryl’s programming ensures that today’s real estate licensees and brokers the tools they need to hit the ground running to raise the bar of professionalism in the real estate industry.   Cheryl is the author of “Burn the Hamster Wheel: Stress Management Strategies for Today’s Real Estate Professional.” She is consistently working to fight overwhelm and burnout and to “burn her own hamster wheel” in her personal and professional life through long runs, loud concerts in the car, weekly massages, and playing with her grandbabies and her dog, Buzz Lightyear.   Kristy Hairston   Kristy Hairston is an energetic, driven and compassionate leader. For the past 11 years, Kristy has chosen real estate as the vehicle to use those qualities to add value to family, clients and fellow REALTORS®. She is the Principal Broker at Parks Realty in Nashville. She is a national instructor and was awarded the Educator of the Year award in 2018 by Tennessee REALTORS®. “The most rewarding part of being an instructor is the satisfaction that comes from helping others grow their businesses.” Kristy is the 2020 President of the Greater Nashville REALTORS®. At the core, Kristy is a life-long learner and goal-setter. She has served on the Tennessee REALTORS® Forms committee for four years. She had a really interesting experience that helped all of us by being the Co-Chair for the NAR Conference and Expo for 2018–2019. You might have seen her on the big stage!

In this episode, I discuss my annual goals and resolutions I set for myself back in 2016. As we begin to round out 2019 and head into 2020, I delve into my goal/resolution #6 - read 6 books for the year. I discuss the ups and downs I've experienced over the past 3 years, the accountability and discipline it took to stick to my goal, and I recap the books I read in 2018 and 2019. I hope you enjoy this episode. Cheers! 2018 Books: 1. The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! - Al Ries and Jack Trout 2. Finite and Infinite Games by James Carse 3. Tribe: On Homecoming and Belonging - Sebastian Junger 4. Unplugged: Evolve from Technology to Upgrade Your Fitness, Performance, & Consciousness - Brian MacKenzie 5. Crystallizing Public Opinion - Edward Bernays 6. Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition - Jay Abraham 2019 Books: 1. Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition - Jay Abraham 2. The Win Without Pitching Manifesto - Blair Enns 3. Zero to One: Notes on Startups, or How to Build the Future - Peter Theil and Blake Masters 4. How The RiverCats Won: Lessons on Relationships and Competition - Kyle Wagner 5. Trillion Dollar Coach: The Leadership Playbook of Silicon Valley's Bill Campbell - Eric Schmidt 6. The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses - Eric Ries 7. Think and Grow Rich - Napoleon Hill 8. I Will Teach You to Be Rich, Second Edition: No Guilt. No Excuses. No BS. Just a 6-Week Program That Works - Ramit Sethi 9. Paid Attention - Faris Yakob Currently Reading: Principles - Ray Dalio --- Send in a voice message: https://anchor.fm/pleighties/message Support this podcast: https://anchor.fm/pleighties/support

Jason A. Duprat, Entrepreneur, Healthcare Practitioner and Host of the Healthcare Entrepreneur Academy Podcast invites Francis Waldecker as guest host for this episode of “Tactical Tuesdays.” Francis helps Jason with marketing for the Healthcare Entrepreneur Academy and the Ketamine Academy. Francis talks about “The Strategy of Preeminence” by Jay Abraham, why you should provide value before expecting money and how keeping your clients at the top of your priority list can expand your business.    Episode Highlights: Francis introduces himself and talks about his role behind-the-scenes of the Healthcare Entrepreneur Academy and the Ketamine Academy.  Francis explains what “The Strategy of Preeminence” means. Why is it really important to pay it forward with value before receiving compensation?  What are Jay Abraham’s beliefs on providing value?   Keep the client at the center of all of your thoughts.  Clients need to understand why something has value.  Francis recommends reading “Getting Everything You Can Out of All You’ve Got,” also by Jay Abraham. Put your client’s success above your own.    3 Key Points: Give your clients or your community value before they pay you anything.   Educate your clients and be their mentor.  Providing value builds trust. Trust builds love. Love builds comfort in doing business with you.    Tweetable Quotes: “The Strategy of Preeminence” is the belief that value should be given before money ever exchanges hands.” – Francis Waldecker “You should always be looking for how you can help your customer. What can you do to make sure they make the best decision for themselves?” – Francis Waldecker  “Don’t be afraid to give away information and knowledge on the front end. Because when they see all the value you’re giving, see how knowledgeable you are, see that you really truly are the expert, it’s going to build trust.” – Francis Waldecker     Resources Mentioned: JasonDuprat.com Jason Duprat: Linkedin  Facebook Ketamine Academy: ketamineacademy.com Francis Waldecker: Linkedin Book: Getting Everything You Can Out of All You've Got by Jay Abraham   #HealthcareEntrepreneurAcademy #HealthcareBoss #healthcare #entreprepreneur #entrepreneurship #bizstrategy #valuebeforemoney #payitforward #customercentric

The missing piece to profitability in most brands is the use of post-purchase systems. There are some have-to’s to effectively grow a brand. You have to build an audience, nurture the audience to convert them into sales, and maximize average order value (AOV). But the post-purchase system is where the profit lies. Listen to this episode and learn how to capitalize on your most valuable prospects - your current customers. I’ll tell you about a company who creatively used post-purchase systems to exponentially increase sales. The five core functions of business In previous episodes, I’ve talked about the eCommerce vital few - audience, conversions, AOV, and frequency of purchase. My friend and mentor, Alex Charfen, shared similar core functions of a business. The five he talks about are: Leads Nurture Conversions Delivery Retention There is an optional sixth function and I see this as a lead generation pillar. It’s your referral program. Spend time focusing on this - as we know, if you give attention to something, it grows. How the fastest-growing company ThirdLove skyrockets sales One of the best referral programs I’ve seen implemented has been done by a company called ThirdLove. They have a unique challenge in selling undergarments, which means they don’t have the leverage of a lot of purchases from the same customer in a short period of time. Instead, they’ve leveraged their referral program. As a customer, when you refer a friend you receive a $25 credit on your next purchase. The friend you referred also receives a $25 coupon toward their purchase. This setup gives the incentive to share it because you’re essentially giving money to your friends. This makes you feel good which in turn creates an increase in status. It pushes people to take action.  Learn from the most effective post-purchase systems ThirdLove set up a tiered referral program. They saw a 400 percent increase in account creations. This was phenomenal growth because these people were not checking out just as guests. They were creating new accounts, which gave ThirdLove a higher level of permission to market to them. In this episode, find out how this company achieved a 22.3 percent conversion rate by using this referral program.  Get the most out of what you’ve already got Jay Abraham’s book Getting Everything You Can Out of All You’ve Got relates to ThirdLove’s referral program. He talks about how to maximize what you already have, using your customers as your best sales force. As an eCommerce seller, acquiring new customers is a must. But equally important is focusing on the backend process. It’s much easier to continue to convert customers than to try to get new ones. Getting the most out of what you already have is one of the most overlooked profit centers in any business.  A lesson learned from venture capital investors I learned an important lesson from VC investors. Follow their example of using post-purchase systems. They’re making a business out of these systems. They increase profitability by implementing the systems into businesses, then turn them around for resale. You can also use these systems to increase profit. Focus on what you already have - retention, resale, upsale. Make referral partners and programs a core part of your business. Study what ThirdLove has done and let the results speak for themselves. Outline of This Episode [0:73] Post-purchase followup - the missing link to eCommerce profitability  [2:24] Learn the five core functions of business my mentor taught me [5:42] Follow the example of the successful business ThirdLove [9:37] Get the most out of what you’ve already got Resources & People Mentioned Permission Marketing by Seth Godin Alex Charfen ThirdLove Uses VIP Tiers to Create Lifelong Loyalty Getting Everything You Can Out of All You've Got by Jay Abraham Connect With Bryan Bowman Bryan’s website: https://www.ecomunderground.com/ On Facebook

It was back in the mid ‘90s where I had first heard of the marketing legend, Jay Abraham. I never would have imagined for my life that I would eventually count Jay as a friend and yet here we are. I’m so grateful that he has joined me on this episode of The Optimized Geek. He’s been on Marketing Speak twice. Once where I interviewed him and once where he interviewed me about SEO. Those are definitely great episodes you should definitely check out. Jay is known as the $21.7 billion man because that’s how much he has generated for his clients. He is the quintessential marketing guru and a prolific author. He has authored a dozen books including Getting Everything You Can Out of All You’ve Got, The Sticking Point SolutionandRecession Proofing Your Business, which had a $1,000 price tag when it first came out. It sold out the printing in two weeks. It was, at the time, one of the most expensive books available. Jay also counsels business gurus like Tony Robbins and Daymond John, the Shark from Shark Tank. Here’s episode number 163 with Jay Abraham.

Sohail Khan has a lot to be proud of. Like his title as the world’s top joint venture expert or leveraging his expertise — and possibly his accent — to close a $1.5 million joint venture in 30 days. But the opportunity he’s most proud of seizing to date? Seeing the opportunities themselves.   In this episode, Sohail Kahn breaks down the one strategy he’s used again and again to launch and sell 6, 7, and 8-figure businesses. Listen as his journey confirms it’s possible to cultivate a successful business by viewing connections and partnerships through opportunity-colored lenses.   Episode Topics How to pitch to a potential partner when you're starting from scratch The one book that inspired Sohail’s JV journey Case study: How Sohail recently launched a business from scratch and sold it to a competitor for six figures Partnering with competitors as a JV strategy Building and establishing corporate credibility One of the quickest paths to a multi-six figure business Scaling an infoproduct from $70K to 7-figures How a newsletter 5x'd his info product business How important are stats to potential partners? Building a monetizable asset from your expertise Experts Corner: Sohail’s Successful Expert Essentials The 2-part genius exit strategy you’ve never heard of Equity consulting for the kids Giving back, legacy, impact as core drivers    [3:55] Starting line: From 1998-2000, while Sohail was an internet marketing consultant, he created a one-page website that sold Microsoft tutorial courses to build credibility with his clients.   [5:01] One of those clients was QVC who paid $15K-$30K per project.   [5:25] The crash: During Y2K, the dotcom bubble burst forcing the agency to shut down. Focus shifted to the small computer training website that continued generating consistent revenue.   [5:55] Inspired expert: Sohail credits Jay Abraham's Getting Everything You Can Out of All You've Got with inspiring him to become a JV expert.    [7:17] Attracting JV partnerships: "I showed companies how to make money from the internet and not just content. I think that's what really did it."   [8:40] Establishing expertise: In 2014, he co-wrote the book, Guerrilla Marketing and Joint Ventures which boosted his corporate credibility.   [10:10] Smart scaling: How Sohail scaled a small computer website from $70K to 7-figures using video-based training.   [11:35] Losing everything: "In 2008, I basically went from being a multimillionaire to being broke because the group that owned my computer video training company went bust."   [12:29] True grit: "I've been very successful in business. I could either pack and do something else or I could put my foot back in and try once more to get back on my feet…and that's exactly what I did."   [12:46] Million-dollar challenge: In 2009, Sohail challenged himself to make a million dollars in 12 months. He closed one deal in 30 days that made just over 1.5 million.   [14:19] 1st strategic alliance: In early 2000, he leveraged his training course stats to partner with an IT improvement agency. They’d promote his courses to 150K professionals for a percentage of sales.   [15:15] Lightbulb moment #1: Sales increased from $80K to $400K — pursuing joint venture opportunities was a no-brainer.   [15:42] How important are stats to potential partners? Or is it possible to do is brand new?   [17:41] Seizing opportunity: How Sohail launched a brand-new company in Dubai with zero knowledge of the marketspace or industry— and sold it to a competitor for 6 figures.   [21:28] “Entrepreneurs make it so difficult to monetize, especially in the expert space...You have assets at your fingertips that people will pay you for. If you can figure out how to piece it together, you're gold."   [22:19] Killer exit strategy: Sohail's strategy has always been to partner with potential competitors in the market as well as potential acquirers.   [23:58] How do you build an asset from your expertise you can sell?   [27:20] Impact & legacy: Sohail’s current focus is mentoring high high-level clients, equity consulting for his kids, and establishing his own foundation at the end of 2018 to give back.   [29:38] Mindset pivot: When I went from being worth $50 million to zero, that's when my whole mindset changed. It taught me to be fearless. ‘Give first, ask later,’ ‘what would you do if you knew you would never fail?’…That is the way I do business.   [30:05] Leveraging language: "90% of my work is US based so it's the place where I do really really well and — must be the accent possibly..."   [30:42] Don't collect material possessions. Collect experiences.   [31:42] What is the single biggest opportunity you're most proud of to date? Seeing the opportunity.   [36:11] Experts Corner: Sohail’s Successful Expert Essentials Know that you’re in an era where opportunities are everywhere Believe in yourself Focus on strengthening your core skill first If you want to be where someone else is right now, get yourself a mentor Build a small network of people you trust     Connect with Sohail Facebook Milliondollarpartnering.com LinkedIn   Mentioned resources Getting Everything You Can Out of All You've Got - Jay Abraham Guerrilla Marketing and Joint Ventures - Sohail Khan & Jay Conrad Levinson   Subscribe to the Experts Unleashed YouTube Channel for exclusive video trainings and content. Join ourFacebook group  where you’ll find thousands of fellow experts plus access to hangouts and webinars to support you on your journey.   Want Joel's personal help to develop, launch, or scale your business? Contact him directly for private consulting opportunities.

On the off chance that you haven’t already heard of him, Jay is a legend in the marketing world. In fact, he’s known as the godfather of marketing. He’s the CEO and founder of the Abraham Group, and has written two books: Getting Everything You Can Out of All You’ve Got and The Sticking Point Solution. It’s fitting -- and only fair -- that Jay gets a turn to ask me questions, since he was the guest on one of my earliest Marketing Speak episodes. Once you’ve finished listening to this episode, go listen to that one too so you can hear his brilliant take on things. Find Out More About Jay Here: Jay Abraham@RealJayAbraham on TwitterJayAbrahamMarketing on Facebook In This Episode: [03:00] - Stephan talks about his background; we learn that he’s been in online marketing since 1995. He also mentions books he’s written and co-written: Google Power Search, the Art of SEO, and Social eCommerce. [05:08] - We hear more about Stephan’s impressive professional experience. [06:41] - What’s the first context people need to understand to maximize what they get out of Stephan’s advice and insights? Stephan answers that one should think of Google as the operating system of the internet. He then emphasizes the importance of being able to influence Google results. [08:30] - Starting with Google, Stephan talks about how to do what Jay describes as putting “maximum advantage on your side” while ethically disadvantaging your competitors. He also talks about the three things Google looks for: links, good content, and solid architecture. [10:59] - Stephan goes further into how to move something from the top of Google’s second page onto the first page, thereby displacing unfavorable results currently on the first page. [12:00] - Moving from Google to Facebook, Stephan discusses the difference between tactics and strategy, and emphasizes the importance of the latter. [13:13] - Worthy content is “worth remarking about” in Seth Godin’s words. Stephan goes on to give examples in reference to video content. He also talks about memes, and discusses “7 Minutes in Heaven” interviews. [18:33] - Stephan shifts once more, from Facebook to YouTube. Yet again, he emphasizes creating something remarkable. He also mentions that YouTube is the second-largest search engine (after Google). [19:32] - Stephan suggests visualizing a triangular framework. At the top is “owned media,” or the online assets that you own and control (such as your email list). The next layer of the triangle is “earned media,” which includes SEO, organic listings on YouTube, organic (unpaid) social media marketing, and so on. [23:28] - We hear more about what earned media is and how it spreads. Stephan brings up the example of Reddit and how influential it is, and describes the site’s Century Club. [25:35] - Stephan circles back to his triangle with the final stage: paid media. This includes things like paid advertising on Facebook, Buzzfeed, StumbleUpon, Pinterest, or other social media sites. [28:30] - These days, what do you need to know to benefit from marketing opportunities and paid advertising? Stephan gives the example of mesothelioma as a keyword, which is surprisingly expensive. He uses this to emphasize the importance of discernment in advertising. [32:59] - How do you find good people to help you rather than risking your entire Google reputation by making a bad choice? We also hear about the importance of having a trusted advisor who is a digital strategist. [36:20] - Stephan talks about livecasting, which he says makes it feel like you’re watching TV rather than a presentation. [38:42] - Besides Stephan’s books, what resources should people use? Stephan recommends Mastermind groups, which lets you hang out with a peer group of the people you admire. [45:08] - Stephan emphasizes the need to grow and contribute, as Tony Robbins points out. He gives an example from his own life. [48:00] - Another helpful resource for avoiding getting snookered is Stephan’s SEO Hiring Blueprint, which gives you some trick questions to ask to establish the supposed expert’s knowledge. [50:18] - Stephan wishes that Jay had asked about systems and structures that can help leverage opportunities. He then goes on to answer this question. [52:08] - What are Stephan’s pieces of advice for listeners? He suggests going to namecheck.com and checking your brand name. He also suggests setting up a retargeting pixel on your website, and picking up a few books in areas of the field that really interest you. Some authors who you may choose from include Seth Godin and Gary Vaynerchuk. [55:52] - What does Stephan want, more than anything else, for listeners to take away from this conversation? In his answer, he emphasizes separating strategy from tactics as well as the importance of discernment. Links and Resources: Jay Abraham@RealJayAbraham on TwitterJayAbrahamMarketing on FacebookGetting Everything You Can Out of All You’ve GotThe Sticking Point SolutionMarketing Speak Episode 8: Build Your Business With the Strength of the Parthenon: Jay AbrahamGoogle Power SearchThe Art of SEOSocial eCommerceSeth Godin7 Minutes in HeavenDefinitions of earned, owned, and paid mediaReddit Century ClubLivecasting Mastermind groupsTony RobbinsSEO Hiring Blueprint

In this episode Jim and Tyson talk about the advantages of thinking long term and transforming one happy client into many. Think long term. How many referrals will I get from a particular client down the road, or how many more times will this person is going to hire me if I do a good job. Cost Per Acquisition Of a Client: if your lifetime value of your client is less than your acquisition cost, then you are doing something wrong. Calculate your cost per acquisition of clients = How much do you spend every month/year in your marketing _________________________________________________ Clients that you acquire that month/year (You can do the same with leads instead of acquired clients) How much is worth you to get a new client… As long as you get out more than you are putting in, then it’s OK, right? Once you figured out what the value of a client is for one case, then the next step is to figure out how can you increase the number of transactions you do with this client and how can you orchestrate referrals down the road and transform 1 client into 5. In other words, increase the lifetime value of this client. Therefore you are going to be willing to spend more money to get those leads. Follow up! If you take that extra step and you create things and stay in touch with your former clients, that makes a big difference. If you just market to the people who are already in your tribe, it is cheaper and more effective. Hacking’s Hack: A book, and it’s a little bit dated in the marketing message: it’s pre internet, but all the same principles apply. “Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition” by Jay Abraham, St. Martin's Griffin; 1st edition (October 12, 2001). It’s fantastic, it’ll give lots of ideas. Tyson’s Tip: Actually, a tip! The “if when then principle”. If you wanna stop doing something, or if you wanna achieve something in your life, one of the most effective ways of doing it is getting in the mind set where when something happens, then you do something that is healthier, better, or improves you in some way. From the book: “Influence: The Psychology of Persuasion, Revised Edition” by by Robert B. Cialdini, Harper Business; Revised edition (December 26, 2006). The Maximum Lawyer Podcast. Partner up, and maximize your firm.

Today on Business Machine is Kavit Haria, who started his first online business in 2005 selling marketing education to musicians. He blogs weekly at InsiderInternetSuccess.com, writes an inspiring daily e-mail to 15,000 business owners daily, and has taught at seminars and conferences in the UK, America and Australia over the last 6 years. Mission His flagship program, Automated Business Systems, helps people with great ideas turn those meaningful intentions into profit. Learning From Our Mistakes Kavit holds the speed of implementation as crucial to business, but cautions to remember the critical steps that must be given time. He personally utilizes checklists to assure all the details are covered to help his own marketing machines run smoothly. He also stays mindful of when it’s time to get his mind off of work and focus on his family and personal life. Recommendations Eateries: Manna Vegetarian Restaurant in London. Quote: “Everybody shines, given the right lighting.”, from Susan Cain. Read:- "Quiet: The Power of Introverts In a World That Can't Stop Talking" by Susan Cain. -“Getting Everything You Can Out of All You’ve Got” by Jay Abraham.-"The Monk Who Sold His Ferrari" and "Leaders Who Had No Title" by Robin Sherma. Eat with: Robin Sharma, a prominent leadership coach. Apps: Infusionsoft, Asana, Skype. Contact insiderinternetsuccess.com

In this Special Edition, Pete Williams talks to Dom Goucher about the books that had an influence on him, and yet again they run over time. A lot. Not a mention of the book Pete's working on, either. Books Mentioned: Personal Development How To Win Friends and Influence People - Dale Carnegie The Creative Habit - Twyla Tharp Bird by Bird - Annie Lamott Do the Work - Steven Pressfield The War of Art - Steven Pressfield How To Be That Guy - Scott Ginsberg Productivity Getting Things Done - David Allen Eat That Frog! - Brian Tracey The Pomodoro Technique - Francesco Cirillo The 80/20 Principle - Richard Koch Optimal Performance What I Talk About When I Talk About Running - Haruki Murakami Born to Run - Christopher McDougall Business/Marketing Influence - Robert Cialdini Yes! - Noah J. Goldstein, Steve J. Martin and Robert B. Cialdini Triggers - Joe Sugarman Rules For Revolutionaries - Guy Kawasaki The Art of the Start - Guy Kawasaki Tribes - Seth Godin The Guerrilla Marketing Handbook - Jay Conrad Levinson President and Seth Godin Money Secrets of the Rich - John Burley Dare to Fail - Billy Lim The One Minute Millionaire - Mark Victor Hanson The Magic of Thinking Big - David Schwartz The Wolf of Wall Street - Jordan Belfort The 22 Immutable Laws of Marketing - Al Ries and Jack Trout The 22 Immutable Laws of Branding - Al Ries and Laura Ries Rich Dad, Poor Dad - Robert T. Kiyosaki Getting Everything You Can Out of All You've Got - Jay Abraham General Oh, the Places You'll Go - Dr Suess The Game - Neil Strauss Born Standing Up - Steve Martin I Hope They Serve Beer In Hell - Tucker Max -=- For more information, visit us online at www.preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com

In this episode of Selling With Love podcast, Jason Marc Campbell interviews Jay Abraham, one of the world's most renowned business growth experts and wealth creators. Jay shares his insights on how to create the income and wealth of a lifetime every three to five years by using his proven methods of business acquisition and exit strategy.He reveals how anyone can find underperforming businesses that have been validated for five years and acquire them with little or no money out of pocket. He also explains how to multiply the profit potential of these businesses by using his 97 categories of techniques that require no investment or risk. Finally, he shows how to sell these businesses for a huge multiple over what you paid for them and create massive wealth in the process.This episode is packed with valuable information and examples that will change your perspective on what a business can do for you and how you can play a totally different game than most entrepreneurs.Never Struggle With Sales Again: Identify, Attract and Close your Ideal ClientsFREE MINI-COURSE