Podcast appearances and mentions of cole gordon

Craving more leads—but feel like you're stuck chasing cold traffic? In this episode, I'm breaking down a powerful warm lead follow-up strategy that helped me close 11 private clients, paid in full, in just 24 hours. You'll hear the exact messaging I used, how I re-engaged old leads from social media, and why most people are sitting on a goldmine they're not tapping into. I'll share insights from a private training with my friend AJ Casada, including the eye-opening stat from Cole Gordon's campaign—where 75% of sales came before the webinar even happened. This isn't about cold DMs or surface-level small talk. It's about intent-based follow-up done right. If you're tired of relying on new leads and want to unlock the hidden revenue already in your ecosystem, tune in now. This episode will change how you think about follow-up—and show you a simple, scalable system to start doing it today.

Still think you need a long funnel to make sales? That mindset might be the reason you're stuck. In this episode, I dive into the truth behind what actually drives conversions today—and it's not complicated funnels or endless nurturing. It's simple, direct offers made to the people who are already ready to buy. You'll hear the behind-the-scenes story of how Cole Gordon used a single Power Offer to generate millions, and why this approach—first introduced back in 2016—is more effective than ever in today's social-driven world. I'll break down how the marketing landscape has changed (hint: it's not the message, it's the mechanism), and why waiting to launch or overcomplicating your strategy is costing you time, sales, and momentum. If you've been second-guessing your offer or building endless assets before launching—this is your sign to stop. Make the damn offer. Whether you're a coach, course creator, or service provider, this episode will give you the permission (and the process) to simplify your sales and scale faster. Tune in and learn why what's old still converts—and how to finally stop overthinking and start selling.

In this episode veteran sales expert Cole Gordon dives deep into strategies for increasing both impact and income. With nearly a decade in the sales industry, Gordon shares invaluable insights on sustaining a career as a remote closer, fostering a positive work culture, and the protocols necessary for retaining top sales talent. Key topics include the art of the one call close, optimizing sales training, and the critical role of founder-led sales in early business stages. This episode is packed with actionable advice for business owners eager to attract and retain top-tier sales talent while fostering a thriving sales environment.3 Keynotes of the EpisodeThe Longevity of a Remote CloserStrategies for Overcoming Sales SlumpsThe Critical Steps for a One Call CloseFor business owners looking to motivate their sales teams and optimize their hiring processes, this conversation is a brilliant guide. To engage with Cole Gordon further, check out these links:https://closers.io/www.youtube.com/@colethomasgordonhttps://www.instagram.com/closers.io/Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optinPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month Blueprint - FREE - A step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint 

In today's episode of The Lindsey Anderson Show, I'm joined by Dylan Jahraus, an e-commerce expert and successful Etsy entrepreneur. Dylan shares her journey from working in corporate roles to scaling her own e-commerce ventures. She talks about how she built a profitable Etsy business, launched a course, and grew a thriving YouTube community. If you're an entrepreneur looking to refine your marketing and sales strategies, this episode is packed with actionable insights that will help you scale your coaching business and create a lasting impact.Guest IntroductionDylan Jahraus is a 10-year e-commerce expert specializing in Etsy, Amazon, and Shopify. She launched a profitable Etsy business that exceeded $1 million in sales and transitioned into launching her own course, The Ultimate Etsy Course, which has attracted over 3,000 students. Dylan's course generated $28 million in student revenue, and she has built a community of 91,000 people on YouTube. She also hosts the Etsy Seller Success podcast and recently launched Etsy SEO, a SaaS tool for Etsy optimization. Dylan's business journey is fueled by her personal experiences and her deep commitment to her family.Creating a Social Media Community That Converts - Key TakeawaysEndurance and Work Ethic: Dylan credits her success to resilience and the willingness to push through challenges and never quit.Learning from Tragedy: Personal hardships, including growing up with adversity, shaped her mindset and drive for success.Customer-First Approach: Dylan emphasizes the importance of focusing on the who—your customers—before deciding on a product. She built her business by addressing consistent needs like weddings, births, and deaths.Success on Etsy: Dylan's Etsy shop took two months to make its first sale, but after applying corporate e-commerce principles, she scaled to $50,000/month.Building a High-Touch Course: Dylan's Ultimate Etsy Course started as a high-ticket course with coaching and evolved into a robust model with a team of 37 people.Dylan's Key Business InsightsConsistency Over Perfection: Dylan stresses that success in business is about endurance. It's not about immediate results but about keeping at it, adapting, and pushing through the hard days.The Power of Systems: Dylan emphasizes the importance of systems to maintain consistent effort and scale effectively, something that has been key to managing her growing business.Building Relationships with Your Community: Dylan used platforms like YouTube to give away valuable content, which helped spark curiosity and grow her community.Building an Engaged YouTube CommunityDylan started by posting every day for 21 days to build momentum, but now she posts twice a week to maintain consistency.Secret to Consistency: Outsourcing tasks like video editing has helped Dylan maintain a regular posting schedule. She also receives video prompts from her editor, which helps her stay productive.Engagement Through Value: Dylan's approach to YouTube has always been to offer real value to her audience, which in turn fostered a loyal and engaged community.Mentorship and Learning from OthersThe Importance of Mentorship: Dylan credits much of her success to the mentorship she received from industry leaders like Cole Gordon and Alex and Layla Hermosi. Surrounding yourself with people who have already achieved what you want is crucial for growth.Learning from Other Industries: Dylan also emphasizes the value of learning from people in different industries. By sharing best...

As business owners, we often feel imposter syndrome or worry about our status. Have you ever wanted to elevate your image and be more relevant? In this episode of the #DoorGrowShow, property management growth expert Jason Hull sits down with Michael Sartain, CEO of Men of Action Mentoring to talk about how to make high-status friends and attend VIP events. You'll Learn [03:27] How to Utilize Networking [19:03] Becoming High-Status Using Social Media [26:54] How to be Relevant [38:58] Social Media is Fake [53:21] Authenticity vs Effective Content Tweetables “You need to be the person who always solves problems for other people and ask for nothing in return.” “You're building a brand. Status is status.” “A lot of our beliefs that we're holding on to that are holding us back.” “You make millions of dollars from solving other people's problems, not by doing what you love.” Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive TalkRoute Referral Link Transcript [00:00:00] Michael: Your ability to grow is based on your perceived status, your perceived trustworthiness, your perceived know how. Not your actual know how.  [00:00:11] Jason: Welcome DoorGrow property managers to the DoorGrow show. If you are a property management entrepreneur that wants to add doors, make a difference, increase revenue, help others, impact lives, and you are interested in growing a business and life, and you're open to doing things a bit differently, then you are a DoorGrow property manager. [00:00:30] DoorGrow property managers love the opportunities, daily variety, unique challenges, and freedom that property management brings. Many in real estate think you're crazy for doing it. You think they're crazy for not because you realize that property management is the ultimate high trust gateway to real estate deals, relationships, and residual income. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. I'm your host, property management growth expert, Jason Hull, the founder and CEO of DoorGrow. [00:01:10] Now let's get into the show.  [00:01:13] So I have an awesome guest today. I actually joined his program just for kicks. This is Michael Sartain. Michael, welcome to the DoorGrow show.  [00:01:22] Michael: Hey, what's going on, man? Hey, I gotta be honest with you. Two years ago, I didn't know what doors meant and then I started hanging out with Justin Waller and he's like, "yeah, man, I have 300 doors." [00:01:29] I was like, "bro, what are you talking about?" [00:01:31] And then he's like, now he's got 400 doors. And I was like, "oh, it's like all these different properties." And then my buddy Myron he's got 17 homes that he owns up in Connecticut. He told me about, and I didn't understand how this whole thing worked. And then the property management side of it, like "my company, we're like, we're buying properties because we want to use the depreciation. And we need someone to keep, you know, these places rented, blah, blah, blah." And then the property management, I don't know that much about it. So that's why I was really excited to come on here and check this out.  [00:01:57] Jason: Cool. Well, yeah. And I didn't know very much about like maintaining a presence. [00:02:03] Looking cool, like actually looking cool on social media instead of just trying to look cool. And and so I've learned some good things by being in your program. So let's get into a little bit of background about you for those that are like, who's this Michael guy? And maybe how you kind of got into entrepreneurism and I think that'd be relevant to anybody listening. [00:02:25] Michael: So I'm originally from East Dallas. I grew up on the good side of the tracks and went to high school on the bad side of the tracks. And graduated from my high school, barely like did anything. It was not a very good experience. And I got into UT Austin because I was in top 10 percent of my class. [00:02:39] Went there four years, studied astronomy and business and then got out of there. And then I ended up managing a nightclub for a while, for a couple of years because MCI Worldcom and Enron had gone out of business. So if you know, UT Austin, Enron was like a huge supply of jobs once you graduated you know, as a Longhorn. [00:02:56] Once they go out of business, none of us can find jobs. I ended up working at a strip club for like several years as a DJ. And this is the first point in my life where I'm like, "okay, there's something going on here. There's things that I've been taught growing up, but there's something different now." Of course, I want to preface this. [00:03:10] By no means am I saying that people who go to a strip club or people who work in a strip club are indicative of the median of society. They clearly aren't, clearly are not. What I am saying though is that you can see the extremes in society when you go to places like that and from those extremes, you can see overt reactions. [00:03:27] One of the things that I do in my course is I teach how people can network, get invited where the cool kids sit like that phenomenon of where the cool guys are and the not cool guys, the hot club versus the not club that the club people don't want to go to, or the party everyone's trying to get into. [00:03:42] What is it that causes that phenomenon of popularity and status? There has to be something that can explain it. And so what I've been trying to do for the last 15 years is use evolutionary studies in order to figure out a way in order to do that. And so a lot of times when you do that, you know, you can see subcommunication between a man and a woman and you don't really know what's going on. [00:04:02] They have the internal focus of what's going on, but when you see it in like a nightclub or a festival or someplace like that, you see very overt communication. And from that, you can learn a lot of cool stuff. It's like watching, you know, crows you know, pick at a carcass versus watching a giant white tiger go kill a gazelle. [00:04:18] Like that is overt examples of predation that you can see and be like, okay, this is how biology works. This is how natural selection works, et cetera. And I know for your audience, you're like, "where the fuck's he going with all this?" Yeah. The reason why, just to explain. I got fascinated. I did seven years in the military after 9 -11. [00:04:33] I joined and I flew a KC 135 as an instructor navigator. And then I was I did counterintelligence for about the last two years I was there. And then, so, in that time period, I learned how a very structured business could work and like how accountability works. Accountability and leadership, I learned very much during that time period. [00:04:49] But at that same time period, I was also going out a lot and I was like very interested to me in like, what is it that caused certain men to be phenomenally good with women and get a lot of people to show up to an event and then what caused other men to just not get it. And I always, I also noticed that there was a very small group of men that got it. [00:05:05] And then a very large group of men that didn't understand this concept whatsoever. So I became fascinated with that idea of 2011. I ended up retiring from the military and I ended up moving to Las Vegas and this is the first time when I started going out to some of these nightclubs and these venues here in Las Vegas. [00:05:19] And I meet a lot of real estate agents. I meet a lot of accountants. I meet plastic surgeons, doctors. And it was very clear to me like that some of them got it and some of them didn't get it. I threw a real estate event recently where we took a blue heron home. And then we had a charity event for animals. [00:05:33] And while we're there, I invited every single female influencer in the city to show up. Well, these, some of these girls were interested in getting into real estate, but I just want you to imagine it was just like a regular real estate event that you have, except you're doing it for animal rescue. [00:05:47] So now all these people who are in real estate, mortgage brokers, et cetera, property managers like yourself, they would show up to this beautiful three story house. It was catered. It was beautiful. And then every pretty girl in the city in Las Vegas who wasn't working that night showed up to this thing. [00:06:01] So now you're drinking champagne. There's three times as many girls as guys. Some of you guys are listening to this and you're like, "okay, now I understand. I'm starting to understand what he does." You're able to create these incredible environments and in doing so, just imagine, everyone... I try to teach networking through events. [00:06:17] That's basically how I try to teach networking through small events at your house or large events, you know, like a CES conference. I try to teach networking through those mechanisms. And then I try to show how evolution created humans throughout history. Dr. David Buss writes in his book the evolution of desire throughout history. [00:06:34] The men who have worked in groups and in tandem with one another always had access to more resources and always had access to more women. And so that's the reason why, you know, I teach these concepts. And so what happens is that blue Heron thing that we did, the guy who ran it, he's at the forefront and he goes, "I want to just thank you guys for coming out here and helping me, blah, blah, blah." [00:06:52] He had endeared so much goodwill with every mortgage broker, real estate agent. It was really crazy. All these other real estate agents wanted to train under him. People started sending him business. His business blew up. Another example I give, that's Jeremy Green's name. I have another example of my buddy, Mark Pearlberg, who's one of those also in my program. [00:07:09] Mark is an accountant. Mark started to see the way that I would use zoom calls and on the zoom calls, Mark would go on and show. How he understood accounting backwards and forwards better than everyone else who was listening, he showed himself to be a subject matter expert in the zoom calls. He was hosting in doing so, just imagine Jason, like, you know, I don't believe accounting is your specialty, but if you listen to accountant at first, it's interesting, but after like an hour and a half, you get to the realization, like, "this is interesting, but I don't want to do this." [00:07:37] And then at about the two hour mark, you're like, "This is interesting. I don't want to do this. How much do I have to pay you to do this?" And so because what we did and he started hosting a podcast and because he started hosting these zoom calls with other professionals, now he tells me, he's like, "I actually had to slow down the podcast because I can't handle all the business that I have. [00:07:55] There's not enough of me. In order for me to be able to do this." And he works from home. He just, an incredible lifestyle that he's created. So when we go back to what we're saying before, you know, I learned initially, "okay, what are the mechanisms that cause people to be cool or not cool, to be popular, not popular, to be low status or high status?" [00:08:13] I learned that when I was working in Austin, you know, nightclub, I learned that when I was in the U S military, like what good leadership and bad leadership was. And then I learned it in the last 13 years here living in Las Vegas. And I took all those lessons and I, from the last say, 25 years, and I put them into a course called the men of action course and try to concisely take this 25 years of knowledge and put it into one space so that everyone can learn how to do these kinds of things. [00:08:35] Now, here's where it might be confusing for some of your audience, the mechanisms that men use in order to show status with women in order to date them and the mechanisms that men and women use in order to pitch an idea or to sell a product are the same mechanisms. They are the same. This is difficult. A lot of people don't grasp this. if you guys ever want to see a great example of this, great book you should all read is Oren Klaff's book called pitch anything. Listen to some of the words he uses. Jason, you remember eliminate neediness. [00:09:06] Do you remember that? Eliminate neediness. Where does that come from? Where does that come from? It didn't come from self help. Eliminate neediness is a dating concept. Okay? Avoid beta behavior. Do you remember? Oren Klaff says this in his book. He goes, "avoid beta behavior." Where does that come from, Jason? [00:09:21] That is a dating concept. So where do these things come from? At the highest level Jordan Belfort, he calls it goal oriented communication. So goal oriented communication is, "will you go on a date with me?" Goal oriented communication is, "Ken, will you invest in my project?" Goal oriented communication is, "will you come work for me?" [00:09:36] Goal oriented communication. I'm doing this because this is like the apex of community of goal oriented communication. All these places meet at the apex, and that is the understanding of basically Dale Carnegie's how to win friends and influence people, get people to talk about themselves. You can find common interests, figure out ways to break rapport, all these different things. [00:09:53] And like what I teach my clients, Jason, the number one thing I teach my clients when it comes to high stats networking is you need to be the person who always solves problems for other people and ask for nothing in return. A great example is, do you remember Harvey Keitel in the movie Pulp Fiction? [00:10:08] You remember he's the wolf? Do you remember Pulp Fiction? I haven't seen Pulp Fiction. Okay, so tonight you're going to watch Pulp Fiction. Every single other person watching this has watched Pulp Fiction. [00:10:17] Jason: I know, everybody else has watched it but me, so.  [00:10:19] Michael: There's a point, there's a point where they have to clean up a dead body and they have to call this guy named the wolf and he just, he fixes things. [00:10:25] He's a cleaner. The wolf shows up in his Acura NSX, it's Harvey Keitel and he just fixes things. He goes, "are you going to listen to me or do you want to go to jail?" And he does, he just fixes everything. That's what I become. I'm the guy who fixes things for other people. I have a bunch of friends. I help them find people for their sales team. Most of my friends have met their boyfriends or girlfriends through me. I help people find their employees. I'm the hub. I'm the hub of the social wheel. And that's what I teach you to do in my course. If you cannot replace your social circle, your girlfriend, or your job in 15 minutes, you don't have enough abundance and I need to teach you how to have more abundance. [00:10:56] And so how do you do that? There's just certain mechanisms that people who have an abundance mentality and understand networking have, and when they use those techniques, then they can have anything they want. They get into any door. So another example, Jason is like the guy who goes to the Tai Lopez conference or the Taylor Welch conference or goes to see Cole Gordon or goes to see Wes Watson or goes to see whoever. [00:11:17] The guy who is like, "Hey man, thank you for your time." The one who like goes and pays Patrick bed David for his counseling. And then there's the guy who Patrick Bet David who goes to see Patrick David for his counseling. And then Patrick David was like, "Hey man, can I come visit you and hang out? Come meet my wife. Let me take you out to dinner." Does that make sense? There's a mechanism you'll see, like with a lot of people have asked me this before. Why is it that, you know, other people are like paying to listen to Justin Waller speak, but like Justin Waller and I are like close friends? [00:11:42] Why is it that other people like buy Rollo's book, but Rollo is one of my best friends? Why is it like all these other people call me and I'm not trying to say this to brag, but the reason why I'm trying to say this is there's a status line that you get to where you're a customer, and then you're his friend. [00:11:56] How do you cross that status line? This is such a key for those of you who are like, trying to get into sales or trying to understand networking. It's just like, I'm paying this guy, like how much, like I'm paying Tony Robbins. I'm a customer. I'm customer. Now Tony's like sending me messages on my birthday. [00:12:09] What is that status line? Some people's like, "well, you just need to have more money." And I'm telling you that is not what the case is. That's definitely not what the case is.  [00:12:15] Jason: Who would want to connect with people that they're only connecting with you because of money? I mean, that'd be a really shitty reason to be connecting with somebody.  [00:12:22] Michael: In the beginning, you will. But after a while you learn, whenever I go up and talk to my favorite influencer, let's say I paid for his coaching program is my voice cracking or my eyes getting big is my vocal tonality changing because I see this person as high status. [00:12:38] Am I dressing too fancy to try to show off? Am I doing too much or am I just like just the normal dude? I am. Oren Klaff, one of my favorite YouTube content creators. I don't know if you are not Oren Klaff. I'm sorry, Orion Terriban. All right. His name is Psych Hacks. Well, I had him on my show a couple of days ago. [00:12:54] He kind of converges behavioral economics with evolutionary psychology. And he basically talks about the sexual marketplace as far as economics is concerned. Okay. Really great person. Have him on my show. Ask him a bunch of stuff during the show. One of the things I talk about is like, "Hey, Orion, I know that you do some sales stuff, some coaching stuff. If you want my help, I'll help you how to, you know, put out a low ticket offer, high ticket offer, how you can like buy back your time." he's like, "yeah, you know, I can't scale myself that much." I was like, "okay, so you're going to read buy back your time by Dan Martell." [00:13:21] And then I gave him a bunch of books, you know, that would probably help him. And then at the end, I was like, bro, anytime you want to call me and you ask me about any of this stuff, I'll help you. The guy who has the world, you guys look it up. The guy with the world record in the high jump on planet earth is a guy named Darius Clark. He went to Texas A& M. He's the leading scorer in slam ball. Have you ever seen slam ball, Jason? Remember the trampolines and the basketball, they go dunk on each other. Anyways, I bumped into Darius at a slam ball game. We started talking and I'm, and then Darius is like, "Hey man, I want to level up my social media." [00:13:50] And I'm like, "Darius, let me figure out ways that I can help you level up your social media." So it's like one guys are like a professional athlete. Another guy's an accountant. You might be saying like, "why is it you're able to do all these different things?" And the reason why is because these are evolutionary problems. [00:14:04] These are evolutionary challenges that all men we're looking for. There are three things that really differentiate men from women. Three massive things. There's more than three, but these are the three biggest ones. Jason here. Number one, this is the most obvious one. It's upper body strength. Men are about two standard deviations stronger than women as far as upper body strength, meaning the medium grip strength for a man it puts them in the top, you know, 98 percent and top 2 percent of women. Makes sense.  [00:14:27] Jason: Yeah. Which also throws off our balance is higher. Yeah.  [00:14:31] Michael: Correct. Also. Yeah. It also, there's a reason why some of the reasons why men live shorter lives is because they keep their weight up here around their waist. [00:14:37] Whereas women keep it below their hips. And that's really, it's further away from their heart. There's a couple other things according to that now that's the first thing. The second one is a variety of sexual partners. Men are again, two standard deviations. Yeah. Far more like meaning the median man is interested in more women than the other way around but puts them in the top 2%. [00:14:55] But the third one, and this was a really interesting one and I knew this one, but it was Tai Lopez I was at his house last Wednesday. And he was explaining this, do you know the main thing where women just do not care that much about at all? But men are obsessed with, you know what it is? It's in your title. [00:15:09] No, it's in your title.  [00:15:10] Jason: Let's see, friends, high status, what I don't know?  [00:15:13] Michael: Status. Women in general do not care as much about status as men do, meaning women don't kill each other over status as men have been doing for the last hundred thousand years. So in fact, Dr. Buss, women care about men having status. [00:15:26] Jason: Women care about men having status.  [00:15:28] Michael: Women care about the men that they're with having status, yes. Yeah, okay. Yes. I see. Meaning they care about status as an object to obtain, but not as a something for themselves. Or rather, if you've ever, if you've ever lived on a military base, it's one of the strangest things. [00:15:41] Whoever the base commander's wife is, she's like the leader of the wives. It's so weird. She did nothing. She didn't go to officer school. She didn't do shit, but because she's married to the 06, the base commander, whenever they have engagements, she is... it's so funny. Anybody who's been in the military, you know, this is true. [00:15:58] Whoever the base commander's wife is. She's all of a sudden like the leader of all the events, even though why? Because she's married to the base commander. That's the way it works. So men, women in general in gendered into themselves, don't care as much about status as men do men severely care about status far more than women do. [00:16:16] And so because of the, these concepts, that's why you'll see like with a lot of the stuff I'm saying when it comes to sales, this is for men and women, but when it comes to dating, women do not sit there and have to show their status in order to attract men. But the other way they do. Does that make sense? [00:16:29] Yeah. And that's why it's like an important differentiation to make. And that's one of the other things I teach in my course. Like when you also, when you're selling to men versus women, it's something that you need to understand. You don't necessarily need to sell to women based on status. Like how, "Hey Sherry, how'd you like those big shoulders to show off those muscles to get those guys?" No, they don't. It's that's a status thing shoulder to waist ratio is like a male strength machismo testosterone status thing that women just aren't as interested in, you know, so there's just interesting concepts like that. [00:16:59] This divergence innate differences between men and women and where do we find these differences? We find them in evolutionary studies.  [00:17:05] Jason: So I think it's really interesting what you talked about earlier. You mentioned like this gravitation towards basically what works, right. And we see this everywhere. [00:17:14] Like I've been in lots of different programs. I've worked with lots of different mentors, coaches, read lots of different books and I'm noticing more and more I evolve as a human being. I'm noticing more and more parallels between the best ideas. Like I just read a book on kids. It was like how to talk so kids will listen and how to listen so kids will talk. And it's probably one of the best communication books I've ever read. Like anybody could learn from reading this book because to some degree, we're all little kids in bigger. [00:17:44] Michael: Even without kids.  [00:17:45] Jason: And also I was like, this is brilliant, like self talk like psychology even in this book. [00:17:51] And I'm like, this could be applied to so many different things. And it talks about empathetic, like being empathetic in your communication. I'm like, this is brilliant. This will work so effectively for sales or for anything. And people think, "oh, it's for kids." Right. And so what works works. [00:18:05] And I read another book, something about relationships by David B. Wolfe. It was a really good book, and this was for grownups, but there were so many parallels between these things. And you had mentioned also with dating and you know, for example, sales really, there's so many parallels between going out and trying to get clients and trying to get dates. [00:18:27] Michael: The higher you go, they're not parallels. They're exactly the same. When you get to the top, they're exactly like what I'm saying is when you get to the top, meaning like Hugh Hefner, like when you're at the top and then you just see, it's just a total presentation and it's nothing but just showing status. [00:18:42] Oh, it's the same thing. It's the same. I bought a Tesla that like Playboy is a brand. Tesla is a brand. You start to see they're doing the same thing to your brain.  [00:18:51] Jason: So for the business owners, listening to this, who are not trying to be Hugh Hefner. Right. They're not, and maybe they're married like me and they're not like trying to get women, but they do want to increase their sales. [00:19:03] They do want to increase their status and they want to figure out how to attract more business. What are maybe some of the things that they could do to be more attractive to the real estate investors that they're trying to get as clients?  [00:19:18] Michael: Yeah, I will tell you the first thing is you need to be a way more cognizant of how you are perceived socially and for a lot of people, one of the things you have to understand is the more things become digital and the more your image can be spread across social media platforms, the less your actual merit of your business matters and the more the perception of your business matters. [00:19:40] Jason: Yeah. How do they get an accurate view of how they're perceived?  [00:19:46] Michael: You could ask other people. I mean, generally the market is going to tell you, right? What is the price of of a commodity? The market's going to end up telling you right. In a free market economy, but it's like when you make social media content, you need to make them the content to market your business in a sexy, fun way that catches people's attention, but it doesn't have to be extremely representative. And I know this is really hard for a lot of people to do because they're like, "no, I'm just going to be myself and make content that feels organic." And I'm just telling you that doesn't work. [00:20:14] I don't care what Gary Vanderchuck told you. That is not the way the world works. Everyone else is stunting. Everyone is using FaceApp and Facetune. All these other people are just showing images and pictures of the best parts of their life. I post on social media all the time. I did not post anything about me feeding my cats this morning. [00:20:30] Like, the people want to see the cool stuff. That's just generally the way it is. So, you're, the way you are perceived on social media again, that's what we, you know, Men of Action, our group, is when you're in a community that gives you accountability and feedback to let you know, hey man, this is not a good post or this is a good post. [00:20:45] When we are on Instagram specifically instagram trades, a currency and that currency is called status. That's all Instagram is. Facebook is not like that. By the way, you guys will notice for those of you do any kind of marketing, Facebook is going to work really well for your 38- 40 year old audience and older. [00:21:01] And Instagram is going to work for your audience below 38 to maybe 28 and then maybe to 25 and below 25, it's going to be TikTok. And you'll notice, depending on which audience you're trying to get to, that's where you're going to see the most prevalence on those different platforms. Also, you're also going to see the most politically progressive of those platforms will be TikTok and the most politically conservative all those platforms will be like Twitter or X. So you, these are kind of the things that you have to learn. What you need out there is a perception that people have of your business and you have it as an entrepreneur. So you need to be trustworthy. You need to seem like, you know, more than everyone else, like you're a subject matter expert and you need to seem extremely motivated. [00:21:40] And in doing so as well, when you show images of your business and you personally, you need to show relevancy, competency, access to scarce resources, and social proof. Those are the things that will help. So what I mean by social proof? Other people in the industry following you on Instagram is a great way to almost look like a testimonial or maybe they leave comments. [00:21:59] That's a great way to show social proof, relevancy. Are you trying to use banner ads from 25 years ago? Or you're like, "Well, I'm still using email blasts." Okay. If I'm talking to a guy in real estate and he's telling me about email blasts, I know he's not relevant anymore. If I'm sitting there talking to stuff, if that's all he's talking about, right? [00:22:17] If he's sitting there being like, you know, he doesn't use Instagram, but he's got an SEO guy. I'm like, okay, he's not relevant anymore. He doesn't know. He hasn't changed things. But when I talked to a guy and he's like, "yeah, what I did was I started a podcast and in my podcast, I do 20 minute interviews with different people using restream. And then I have a guy come through and make clips and then I have, and then the best clips I end up promoting those clips on Instagram or using meta. Facebook Ad manager, meta ad manager, and in doing so, then I make the best ones and I turn them into advertisements and I put a CTA at the end." I'm like, okay, that guy's relevant, that guy gets it. [00:22:49] Jason: Then we're relevant here at DoorGrow.  [00:22:51] Michael: What you're doing is extremely relevant.  [00:22:52] Jason: If they have an AOL email address, they're like, "what's your email?" [00:22:56] Michael: That's exactly, it's not relevant.  [00:22:57] "It's aol.Com." [00:22:58] "I have a Facebook, but I don't have an Instagram." You're just not relevant. Like I can tell you're not relevant. When people are like, "well, my audience isn't on Instagram." It's like, it doesn't matter if your audience is on Instagram, you're trying to grow your audience. And by the way, the market will tell you what it wants. And every day, I'm sorry for those of you who don't want to hear this. Every day, each one of these platforms becomes slightly less relevant. Okay? [00:23:19] TikTok is on its uprise right now. Instagram is becoming less relevant because of TikTok, Rumble, YouTube, and Facebook to a certain audience is also already completely irrelevant. You'll see women below a certain age do not have a Facebook, but they do have an Instagram. [00:23:32] So the answer is to have all of them. All of you should have, you should be making 30 to 90 second content, the up and down type of content. Not landscape of profile content. You should be making that and it should be going on Snapchat. It should be going on X. It should be going on YouTube. It should be YouTube shorts, TikToks, and Facebook and Instagram reels. [00:23:50] It should be going at all those different places. You can use HubSpot or some other platform in order to post that content. And the content doesn't just have to be clips that go viral from podcasts. You can do man on the street videos. And here's a big one. All of you can do this. You can do reaction videos. [00:24:04] All of you can do reaction videos. They're so easy to do. And by the way, you don't even have to like, you're just like, "Michael, I don't know how to use OBS and I don't know how to do a reaction video." All you have to do is sit like I'm sitting right now. I'm in my den. You know, obviously I put some soundproofing behind me, but I'm in my den, I got a big ol ring light in front of me, and somebody comes up to me and goes, "Michael, what do you think about the Trump assassination attempt?" [00:24:23] Or "Michael, what do you think about, you know, Kamala Harris or whatever?" And I'm like, and I just turn my camera like this, like I'm talking, "Man, I'll tell you what I'm thinking. I'm thinking, blah, blah, blah, blah, blah, blah." And you just say, and as soon as people watch the video and they're like, "This guy's about to tell me what he's thinking." [00:24:35] Then everyone will watch. And then some of you are listening right now and you're like, "I'm just a property manager. I don't want to talk about politics. Really go watch Ryan Pineda. Go watch Bradley, go watch Codie Sanchez, go watch Tom Bill. You go watch any of these guys who are crushing it in their fields. [00:24:51] They give their opinions on everything. Did you guys hear Alex Hormozi now talks about dating? What? Yeah. You're building a brand. Status is status. Like nobody cares. This is the other thing, Jason, a lot of your clients, and this is something I've talked to you about, and everyone in my program hears me talk about this ad nauseum. [00:25:08] Is the concept of like, I'm afraid that I'm going to post the wrong thing and nobody holds you accountable for anything you have to say, like, I was just looking at a video of Kamala Harris at a P Diddy party, walking around with Montel Jordan. No one seems to care that ever happened. No one cares about Joe Biden talking about, "I don't want to send my kids to school with the monkeys." [00:25:26] Nobody cares about it. No one cares. Like you said, like Donald Trump had sex with a porn star while his wife was pregnant and they brought it up during the debates and no one cares. Literally one of the most popular movies of all time The wolf of wall street is a about a man who did 15 months in prison for securities fraud, punched his wife in the stomach, kidnapped his own kid, did quaaludes and slept with prostitutes, and then afterwards, he is one of the top sales trainers in the world today. But you guys think anyone cares. Caitlyn Jenner runs over someone, kills them, and then four months later is named woman of the year. But you're like, "Michael, I'm a property manager. What if I post the wrong thing?" Here's another thing, Jason, and this is a poor reflection on humanity, but it's absolutely true. [00:26:09] If you get popular enough, they will forgive you for anything. And if you don't believe me right before OJ died, I had a conversation with him and they had offered him millions of dollars to do a fantasy football podcast, and I was like, OJ, what about those people you stabbed 56 times? Nobody cares. So many of you are watching this right now and you're like, you have 400 followers on Instagram and you're like so worried about posting the wrong thing, bro. [00:26:32] You don't have 400 followers on Instagram. You have four followers on Instagram and one of them's your mom. No one cares what you're doing. Most of you on social media are irrelevant and because you're irrelevant on social media, in reality, you're invisible. Listening to this, when you ask me what the advice is, your job is to become visible. [00:26:49] Some of you will be offended by what I say and the rest of you will be successful. You've got to decide which one you want to be.  [00:26:54] Jason: So I'm going to play devil's advocate for a second here, right? A lot of property managers, they think "I'm going to go start posting about property management. And maybe I'll get some investors that want to like work with me." [00:27:06] And so they start posting property management with this false assumption that people really care about property management, right? And so the analogy I'll usually share with property managers is I'll say, "how many plumbers are you following on social media?" And they'll say, "none." [00:27:23] "Why?" I said, "they want your business. Why aren't you following them?" And so there's this false reality that these social media marketers will sell to property managers. They're like wasting their time. And some of them spend a lot of money and time with these social media companies, wasting time promoting their property management business on social media, when nobody gives a shit about property management, even their clients don't wake up in the morning and go, "man, I'm thinking about property management." [00:27:50] Jason, what should they be doing instead?  [00:27:52] Michael: Yes. Jason you saying that just got me. I want someone who's watching this to do this and then tag me in the video when you do it. Jason, as a property manager, do you ever have nightmare tenants?  [00:28:03] Jason: So to be clear for those listening...  [00:28:05] Michael: yeah,  [00:28:06] Jason: I'm not managing properties. I'm coaching property management business owners, but they would say, "yes," they have nightmare tenants. All the time.  [00:28:12] Michael: Do you ever have nightmare vendors? Like guys who come like when I say vendor, what I mean is the plumber, the carpenter, the guy who comes...  [00:28:18] Jason: Yes, they have problems with vendors constantly, they have nightmare owners. [00:28:21] They're managing properties.  [00:28:22] Michael: What about, well, I wouldn't do nightmare owners cause you're trying to get business. I wouldn't talk about nightmare owners. What I would talk about is. I would start off a clip just like this. "I had a nightmare tenant. This guy was destroying," and then it would just show pictures. [00:28:34] "This guy was destroying everything in the place. I swear. He didn't know how to, he couldn't aim and hit the toilet. He has just destroyed the place. And this is what I did to fix it. And here's three tips for you to deal with a nightmare tenant." Viral. Yeah. Viral. Not only are you viral. Everyone's coming to you. [00:28:52] It's like, "man, I don't want a nightmare tenant. I just bought this two bedroom, two bathroom. I don't want a nightmare tenant. I'm going to go do what he does."  [00:28:59] Jason: I don't want it to be a meth house eviction. Like, yeah.  [00:29:02] Michael: Yes. Yeah. You know what i'm saying? Like that's what I would do. I would go over like what are these and because what you're going to do is what are the biggest fears of the people who are hiring property owners, my nightmare tenant, my tenant who doesn't pay. Like those kind of things, and I would make content. What are the three steps that I did to do with the five tips that a lot of people's in this place don't do right? I would make content like that. And you could do opus there's these ai software apps that'll basically take the clip and then they'll just inject B roll that fits whatever the words you're saying. [00:29:33] You don't have to hardly do any work when you do it and then all of a sudden it's like, "it was a nightmare. This guy's made my place look like a roach house. Roach infested." And then it'll actually pull up an image like a whatever, a stock Shutterstock image of a roach infested home, whatever. [00:29:47] Jason: Now they're using ai. Even I'm seeing a lot of AI images Just flashing. Yeah. Yeah. Or, yeah. Correct.  [00:29:51] Michael: It could actually illustrate using artificial intelligence, illustrate the image for you. You could actually do that. So you don't have run into any copyright issues. Right. Or any permission issues. [00:30:00] There's just so many ways to do this. But what are you doing? You're showing relevancy and competency. You know how to use Instagram. You know how to create a clip using artificial intelligence. You have good audio. You have good lighting. You're showing relevancy. You're showing competency. You're showing high intelligence. [00:30:15] You're showing high social status. And then in the comments, you're like "LMAO." Like people are laughing my ass off. "This happened to me." "Oh my God, Jason, same shit." "100 percent true." And now I have social status. I have all these things. Why? Because I made some content that was engaging about something that is incredibly unsexy, which is property management. [00:30:35] That's how you do it. What are those ultimate fears that your prospective clients have? And I would just do nothing but make content about that. I have a friend of mine, FedEx fearless. His name's Bismarck. And this guy, he goes, "these are three reasons why you are ugly." And I'm like, "what?" [00:30:48] And like, he really goes after people. "This is the reason why your girlfriend is cheating on you right now." And everyone just, I'm like, "what?" And I don't want to watch, but I'm like, I need to watch this video.  [00:30:57] Jason: What's going on there? Yeah.  [00:30:59] Michael: It's so great. It's so great. " No, Michael, you need to be authentic with your social..." no, you don't. You don't need to be authentic. You need to capture people's attention. You need to be attractive. Your primary job is to be attractive on social media. Now what happens is now you got them with the hook, "Here are the top three things that I do to deal with this horrible tenant that I have" And then when they come in the hook now throughout there you give those three, explanations But you also throw in a little piece of advice that shows just a little humble brag that shows "In my 27 years of property management, this is the thing that I've learned." [00:31:30] Okay, little humble brag. And at the end, it goes, "if you want to learn more, comment, the word guide below," or if you're on YouTube, you'd be like, "go down into the description and click the link. And then blah, blah, blah." And it just ends up right down your sales funnel, maybe to a low ticket offer, maybe an ebook that you wrote something like that. [00:31:45] And the next thing, you've 10xed profits. You've 10x revenue. You're selling a course on property management while writing a book on property management, while having a podcast on property management, while being a property manager, all of it at the same time. And then you got to hire a new accountant because you got too many write offs. [00:31:59] Like you don't have enough time to pay your taxes. You got to get too much money. That's it. That's how this works. And that's about what I just explained to you. It's just the difference between getting it and not getting it, being relevant and not being relevant. And so a lot of people, what they're, they listen to me and they always make me out to be the bad guy because cause what I do is I tell people, no one cares about you. And no one likes to hear that. They like to think that the rest of the world cares about property managers. But like you said, no one's following plumbers. Right. But if I was a plumber, I would do the same thing, "man, I walked into this house and this toilet had exploded and just have an image of it." [00:32:30] And it'd be like, "okay, I need to hear what this is." "And then a monster crawled out of the toilet." I'm just kidding. And like, I would just, that's what I would do just to keep people's attention.  [00:32:37] Jason: So for those listening, can we qualify you a little bit related to social media, because you've got a good following? [00:32:43] You've got a sizable business because people listening if they don't know who you are, I want them to recognize you're very qualified to talk about this. Not so humble brag about yourself for a second.  [00:32:55] Michael: I have a men of action. We have 1600 clients that have gone through there. [00:32:58] 200 video testimonials if you go on the school server. And also we have a free community a free school server. What's about 43-4,500 guys in there. You're welcome to message. One of the things that I've told people is that if I join a group and they tell me not to talk to the other people in the group, I know this is a scam. [00:33:12] You'll notice sometimes with MLMs, you'll see that. I implore you to talk to anyone, any client that's ever gone through my program and they will tell you how incredibly satisfied they were. Also you, Jason, I'm sure you've seen my course is extremely comprehensive. It's about 65 hours long. That doesn't even include the live calls. [00:33:29] And then also there's a book, there's a required book list that you have to read in order to go through the course.  [00:33:33] Jason: I'll tell you right now, like an eight figure business for you.  [00:33:36] Michael: Just today, we've done eight figures in total, but as of this month, this is the first month we'll recross the mark. [00:33:42] It was what? 833 a month or something like that. We cross that this month. So that's about, yeah. So we're doing about a little bit under eight figures in revenue per year.  [00:33:50] Jason: This is more than any property managers probably listened to my show. So just for perspective. Okay. Yeah. Got it.  [00:33:57] Michael: Yeah. I mean, because coaching is scalable. [00:34:00] That's the reason why. And like the other thing I want you guys understand is a lot of people got into real estate because they were trying to find a scalable way of making income and they're using you to make their lives scalable. So if you guys read, buy back your time by Dan Martell, they're paying you to buy back their time as real estate owners. [00:34:15] That's what their job is. And essentially you're going to eventually do the same thing. You're going to pay someone to buy back your time from them. So the main difference, and I'm sure many of you entrepreneurs already know this, but. When you start off in the workforce, you are trading your time for money. [00:34:28] You're working at Chick fil A or McDonald's and you're being paying an hourly salary later on. You're trading your money for time. I pay one guy. He comes into my house. He turns on my computer, he turns on my camera, he turns on my lights, he sits me down, and then he just starts yelling at me to talk about certain subjects, and I have no idea, I'm just like, drinking coffee, and I'm like, what up, and he goes, "what do you think about this?" And I'm like, "oh man, let me tell you something, and then they record it," and then it's just a reaction video, and I do nothing. [00:34:53] I pay to get my time back. I have several editors that live in Romania and Nigeria and all these, because I don't want to edit videos anymore. I used to be a video editor and a videographer. I don't want to do it anymore. I pay one place to do the live editing for my podcast. I don't want to do that anymore. [00:35:07] I pay to get my time back. For those of you who are considering hiring a personal assistant, once again, highly recommend Dan Martell's book, Buy Back Your Time. In the book, he talks about taking your yearly salary and divided by 8, 000. And that's what you pay the guy hourly. Take your yearly salary, how much you make in a year, your yearly income divided by 8, 000. [00:35:24] That's it. They go over the reason why, but it ends up becoming like a 40 hour work week. You end up paying him one, you pay him half of what one hourly wage for years. So if your time is worth a thousand dollars an hour, you might pay him 500 an hour to get certain things done for your life. And one of my favorite sayings in that book is something done 80 percent right is 100 percent awesome. [00:35:43] And like, it was one of the hardest things to give up. The guy who does my timestamps, that was really hard. I love doing timestamps because timestamps were giving me clips and those clips would go viral and the virality would make me money, but I had to give that up. And eventually you're going to give up all these processes. [00:35:57] Another thing I'll explain for you guys who are entrepreneurs, one of the greatest tools you will ever find is an app called loom. Look up loom. What loom is allows you to make videos, but the video it's like, it's showing the screen on your phone or it's showing the screen on your computer while they're listening to your voice and you send it to your person. [00:36:12] So like, for instance, I do mass invites for certain events that I do. So I'll go on loom and I'll have a guy, maybe he speaks you know, Farsi or maybe this guy speaks like his English. Isn't that great? What I'll do is I'll go through my invite slowly and I'll do it like for 30 minutes, I'll just do invites and I'll show so he can see what it looks like. [00:36:28] And then I send it to him and then he looks at it and he has no questions. And my invites are done like that. Loom is one of the greatest way of passing along SOPs to people and then using them in order to buy back your time. So understanding all these concepts, it makes you more relevant, makes you more competent. [00:36:43] It gives you higher status. It gives you more access. And these are the things that you're looking for. In any walk of life, but especially in something like property management and you guys also understand as property managers Your job isn't sexy So what you have to do is you have to show the sexy parts of your job, right? [00:36:57] When I my favorite one are accountants and dentists. They're not my friend my friends who are dentists who know what they're doing, they show the fucking horror job teeth, You know car accident, messed up teeth, meth addict, whatever, and then they get the teeth back to 100%. And like me, as someone who doesn't care that much about dentistry, I'm just like staring like, "Oh my God, that was incredible." [00:37:17] Yeah. what you do is you figure out people's primary driver emotion and their biggest fear. And then from those things, from the primary driver emotion and their biggest fear and from those things then you make your content attacking those primary driver emotions and those biggest fears, okay. And when you do so it doesn't make any difference if you're an accountant It doesn't make any difference if you're a property manager doesn't make any difference what it is that you sell people will watch and they will be obsessed. [00:37:42] My brother, he watches videos of horseshoes. They basically, you know, they shave off the end of the horse's hoof and then they put the shoes on. He said it's like the most relaxing thing in the world to watch. And I wouldn't even think about that, but why is it? It's like something we don't even think about that much, but it's pretty amazing. [00:37:56] Like when you see, it's like very relaxing to watch stuff like that. You can do stuff like that.  [00:38:00] Jason: There's a guy that's viral for just, he finds distressed houses. And he just cleans up their lawn and the sidewalk. He's like, "Hey, could I mow your lawn? And it's like relaxing to watch the transformation." [00:38:12] Yeah.  [00:38:12] Michael: Another one that's great was if you guys watch the early Ryan Pineda stuff, what was he doing? He was flipping couches. He would find crappy couches, clean them up, and then he would sell them again. And he made a living from flipping couches. There's just all these different things. And like the concept of it sounds so boring, but I want to watch someone do it. [00:38:28] Right. It was the one where you'd buy those storage units and then you'd see whatever's in this. Oh, I forgot what that was. It was pawn shop, pawn stars or something where the people would buy storage units and open up in there. And there's like, sometimes there'd be nothing in the storage unit. Sometimes there'd be like a dead body in there or some crazy shit. [00:38:41] Like they find like a skull and like all of a sudden. Bag full of money. Yeah. Yeah. By the way, you guys know the producers were putting that bag of money in there, right? Like that wasn't real. That wasn't real.  [00:38:52] Jason: Reality TV isn't real either. You like to say social media isn't real and that's okay or something. [00:38:58] Michael: So rule number four in men of action is social media is fake and I'm okay with that because the money's real. And the world isn't fair. And I'm okay with that.  [00:39:05] Jason: Yeah.  [00:39:06] Michael: The world isn't fair and I'm okay with it. Rule number four in a, in social and of action is about acceptance. It's about accepting the world the way it is and never being a victim. [00:39:14] It's sure things are hard for you, but you're never a victim. You might be too short. English might not be your first language and you're having a hard time speaking it. You might be born poor. You might be born with some kind of ailment or disability that you feel like holds you back, but that's where you are. [00:39:27] You start from where you are. And then you create from there. Okay. You were saying something before about how you notice like all these books kind of converge in to the same place, three books that have nothing to do with each other, but it's the same concept. Ready? The power of now by Eckhart Tolle, the subtle art of not giving a fuck by Mark Manson and sapiens by Yuval Noah Harari. [00:39:45] You're like, wait a second. It's all the same thing. It's all the same. It's all this. I get to choose how react. I get to tell myself stories that change my behavior. It's all three of these books that have nothing to do with each other end up being the same book, not exactly the same book, but similar books. [00:40:00] Because once you get to the highest levels of enlightenment, transcendence, goal oriented communication ends up being the same thing for everyone.  [00:40:07] Jason: There's a one of my favorite books is by Byron Katie called Loving What Is. And basically, she takes you through this process of just asking yourself these four sort of questions to challenge your current view of reality. [00:40:21] And it takes you out of this victim sort of view. It's very much like cognitive behavioral therapy, maybe, or something like this, right? Yes. Or CBT or something. But yeah, so asking this question, is this belief that I have actually true? And a lot of our beliefs that we're holding on to that are holding us back. [00:40:36] And like, if we're not getting results in life, it's because we currently have beliefs that are not working for us. And so, if you see people that things are working well for them, even though you think, like, somebody might be watching right now going, "Michael is completely full of shit. He's throwing out all these crazy stuff and he's, he worked at a strip club" and somebody's like, so against that or whatever. [00:40:56] They're like their own stumbling block and they're in their way and they won't pay attention to the truth or the things that you're sharing that are good because they're so stuck on everything in the universe having to look a certain way that they are not even open to receiving more, they're not willing to challenge their own thinking. [00:41:13] They're not going to progress. They're going to stay stuck.  [00:41:16] Michael: They identify more with their identity than they identify with success.  [00:41:20] Jason: Yeah. Good way of saying it. And I love how you talked about kind of these currencies. One of my mentors in the past was Alex Charfen. And he's from here in the Austin area as well. [00:41:30] And he was talking about time, energy, focus, cash, and effort. He calls the five currencies. And Hormozi went through Alex Charfen's like coaching with me. I met Layla and Alex in this. And one of the things that I then saw Alex talk about these currencies. But what I thought was interesting is Alex said the most significant of those five currencies in order to scale and grow your business is focus. [00:41:52] It's the most important to scale, grow a company. And then Dan Martell, I once saw him teach this framework that was, it was like about the power of one. He's like, "the most effective business is a business has one sales funnel, one product, one..." it was like all ones, like, And I see property managers, a lot of times they'll try and like start five different businesses. [00:42:14] They're like, I'm going to start a cleaning company, a maintenance company, like all these other things.because they're complimentary real estate brokerage. And then they wonder why none of them are growing because they lack focus. And so all these things kind of converge, making sure that we have focus. [00:42:28] You also mentioned Dan Martell, who I think is a brilliant entrepreneur, he generally was coaching like software companies, SAS companies to help them grow and scale, but his stuff's applicable to coaching businesses. I've noticed it's applicable to anything because the principles are valid. [00:42:44] And one of the things I've had my clients do to get them to that next level, to basically get their time back is to have them do a time study to where they become accountable for their time, which things are positive and which things are negative, like plus or minus, which things give them energy in life and which things take it away in their own business. [00:43:00] And I have them do this like usually once a quarter. And when I did my first time study, I realized I was doing like four hours of podcast production in a week. It all added up and I was like, holy shit. So then I just hired a company to do it. It was a no brainer to let that go because it was stupid at that point for me to hold on to that once I could see that challenge. [00:43:20] And you mentioned loom, awesome tool for like one of my favorite tools, like it, which is next level. It's like loom, but it's Wistia's video recorder. It lets you actually record the screen and yourself. And then after the recordings made. You can then have it mid recording. You can switch which parts are showing and have segues between the two. [00:43:42] And it's super fast. It's like super cool. But we use tools like that.  [00:43:46] Michael: Productivity. Yeah, definitely.  [00:43:47] Jason: Yeah. So, I love all these ideas for collapsing time. Michael has dropped several awesome tools, knowledge bombs, ideas for those that are listening and also how to leverage content social media wise. [00:43:59] So what you know, if we were to bring this full circle what would you say is the most important thing that maybe business owners or property managers could be doing to scale and grow their business?  [00:44:13] Michael: Right now? Again, one more time. It is: understand, your ability to grow is based on your perceived status, your perceived trustworthiness, your perceived know how. Not your actual know how. Like, I can tell you so many guys that I know that are real estate experts on YouTube. And then I have my friends of mine that are real estate agents. And they're like, "that guy doesn't know shit." And I'm like, "no, he's coaching the white belts." That's the why, the reason why he says the things that he says. [00:44:39] And they have a hard time dealing with it. So, understanding that concept. And then. You have to leave yourself. You have to subvert your own ego, go on places like TikTok or Instagram places you'd never think to go to, and then look at who's going viral, who's in your exact industry, and you're going to need to take pieces from what you see. [00:44:56] Like, what are the kinds of videos that do really well? And you're going to be able to find those very quickly. You can literally right now would go on Tik Tok and look up property management and you'll find a bunch of videos, like just pick the ones that go the most viral or a real estate, a podcast, and then pick the topics that go the most viral and just blatantly steal them, steal, blatantly steal everything. [00:45:19] You in the beginning, no creativity necessary, just steal. Okay, and you do that for a while and then you start to sort of get your footing And then you start to realize wait a second, I've been running ads and my ROAS per dollar my ads is x 1. 2 or 2. 0 or whatever but in organic my cost per lead is like nothing because my organic traffic, it costs me so much less to get a lead. [00:45:44] It's incredible. Then I go on someone else's podcast because my content is getting better and better. And then all of a sudden now, you know, Rich Summers and Ryan Pineda want me to come on their show to talk about, you know, maybe I'm on ice coffee hour or whatever, talking about real estate. [00:45:58] And then I get on bigger and bigger shows and now my cost per lead decreases even more because I just had this simple understanding that the way it works is my perceived status my perceived know how and my perceived trustworthiness to other people are the reasons why people will buy my product. Now you may already obviously everyone who's listened to this if you have any success in property management You already have your funnel is probably dealing with either word of mouth shaking hands, or it's dealing with some sort of paid advertisement, but I implore you try organic. Try to use organic and then organic meaning using Instagram posts or Facebook posts. [00:46:33] And then once you do that, try to take your best content and turn your best content in an advertisement and promote those, promote that content. That's something we've also been doing. And if you want examples on everything I just said, a great book, a great place to start is the 100 million offer series by Alex Hormozi. He goes over every single thing that I just talked about. It's absolutely fantastic. It's really great stuff. The difference is with my program, MOA, we're a little bit more bespoke for what it is exactly that you're doing. But we're mostly talk about networking. And then the other thing is, When you actually meet that person in person that you want to work with, do you come off as a fan boy? [00:47:06] Do you come off as too eager? Do you, does your body language show signs of neediness or signs of low status? Are these things that you can watch? And then how do you figure that out? You watch yourself on camera. Do you watch yourself on other people's podcasts? Because that's one of the things is like as social media grows and more people are exposed to more people, just remember like if you consider in the plasticine, you know, we live in hunter gatherer societies of 150 people and now we can legitimately have a hundred thousand friends on social media in that kind of situation because we're exposed to more people, we are more attuned to status, physical appearance, et cetera. And so now what happens is humans essentially become more shallow. [00:47:46] They become more attuned to other people's status and rightly or wrongly. Is it a negative commentary on humans? Yes, it probably is, but it's the world you live on. And if you want to get rich, you need to listen to what I'm saying. And if what I'm saying, offends you, get ready to stay poor. Like, I'm sorry. [00:48:01] If you guys are listening to this right now, and you're like, "No, social media is going to go away and we're going to go back to walking up to doors and do an email blast and buying banner ads." If that's what you think, go back to your AOL. com email and just keep believing that's the case. [00:48:16] It's all about the handshake. It's like, if that's what you believe, that's fine. But for the rest of you who are ready to understand that if you think things are bad, I got news for you. They're only going to get worse. Meaning people aren't going to put their phones down at dinner. People aren't going to take fewer photos. [00:48:30] People. I was reading something. It was like, like in one day, now more photos are taken in like an hour than were taken during the entire year of 1985 or something like that. It was like the amount of photographic and video data that's uploaded in one hour exceeds the total photographs taken in an entire year back in the 1980s. [00:48:49] Some absurd number like that. If you think things are going in one direction, things are getting faster. They're more virtual. They're more digital. Digital, they're going to be controlled by artificial intelligence and they're going to be more scalable. You need to get on that train. The train is leaving. [00:49:05] You need to get on the train. Now, if you don't want to get on the train, that's fine, but notice as the world passes you by and the rate at which it passes you by only increases every year. If you want to learn about that, read Ray Kurzweil series called the singularity is near, and you can see how he talks about the rate of change is increasing, and then the rate of change is also increasing. [00:49:24] Jason: Okay, so this is awesome stuff. So Michael one thing I want to point out for those that are listening. Because I think you've sold your Men of Action short a little bit. So I'm gonna, I want to say something about it because what I think is in, what people think is in there probably based on what you're saying is it's a bunch of social media stuff and it's like how to, maybe how t

Welcome back to Making Bank. In today's episode, we have a compilation of previous episodes with Justin Christianson, Ian Stanley, Tyna Moore, Cole Gordon, Brad Barrett, Robert Glazer and Sean Mccormick, and in this episode, you will hear tips and tricks from top entrepreneurs about the guide to success.   (3:08) Justin Christianson Desktop conversions are usually double that of mobile. However, average order values are now almost the same. The higher desktop conversion rate comes from the ease of browsing more products and viewing more options.   (8:09) Ian Stanley When people hear your story, they're not just listening—they're relating it to their own lives, reflecting on how it connects with their own experiences. They're constantly comparing it to their own story in their heads. So, make your story relatable and engaging to create a deeper connection.   (14:20) Tyna Moore The idea is that applying a bit of stress can help an organism thrive. Intermittent fasting embodies this concept by introducing mild, controlled stress to the body. As a result, the body adapts and responds positively, enhancing overall health and resilience.   (19:56) Cole Gordon Structure your sales process to use Socratic dialogue. Ask skilled questions that lead prospects to reveal the key points you want them to understand, reinforcing the essential beliefs and creating consistency.   (23:13) Brad Barrett He quickly said, "If you can remove your emotions, you'll be successful," and then moved on to five steps. I thought, "Wait, removing emotions is crucial! Are we robots? If you can do that, sure, but how?"   (27:32) Robert Glazer Our differing perspectives on events can make or break our day. For example, in a car accident, while one might focus on the positives like insurance coverage, another might dwell on the negatives, shaping the course of their day accordingly.   (32:43) Sean Mccormick In 2012, we opened our business from scratch, bootstrapping every step. With my partner and wife, we poured our savings into creating the kind of place we'd love to visit ourselves. That vision was our guiding force from day one.   Tags: @justinchristianson  @becomingianstanley  @drtyna  @colethomasgordon  @brad.barrett  @robertglazer_

Welcome back to Making Bank. In today's episode, we have a compilation of previous episodes with Justin Christianson, Ian Stanley, Tyna Moore, Cole Gordon, Brad Barrett, Robert Glazer and Sean Mccormick, and in this episode, you will hear tips and tricks from top entrepreneurs about the guide to success.   (3:08) Justin Christianson Desktop conversions are usually double that of mobile. However, average order values are now almost the same. The higher desktop conversion rate comes from the ease of browsing more products and viewing more options.   (8:09) Ian Stanley When people hear your story, they're not just listening—they're relating it to their own lives, reflecting on how it connects with their own experiences. They're constantly comparing it to their own story in their heads. So, make your story relatable and engaging to create a deeper connection.   (14:20) Tyna Moore The idea is that applying a bit of stress can help an organism thrive. Intermittent fasting embodies this concept by introducing mild, controlled stress to the body. As a result, the body adapts and responds positively, enhancing overall health and resilience.   (19:56) Cole Gordon Structure your sales process to use Socratic dialogue. Ask skilled questions that lead prospects to reveal the key points you want them to understand, reinforcing the essential beliefs and creating consistency.   (23:13) Brad Barrett He quickly said, "If you can remove your emotions, you'll be successful," and then moved on to five steps. I thought, "Wait, removing emotions is crucial! Are we robots? If you can do that, sure, but how?"   (27:32) Robert Glazer Our differing perspectives on events can make or break our day. For example, in a car accident, while one might focus on the positives like insurance coverage, another might dwell on the negatives, shaping the course of their day accordingly.   (32:43) Sean Mccormick In 2012, we opened our business from scratch, bootstrapping every step. With my partner and wife, we poured our savings into creating the kind of place we'd love to visit ourselves. That vision was our guiding force from day one.   Tags: @justinchristianson  @becomingianstanley  @drtyna  @colethomasgordon  @brad.barrett  @robertglazer_

Welcome back to Making Bank. In today's episode, we have a compilation of previous episodes with Justin Christianson, Ian Stanley, Tyna Moore, Cole Gordon, Brad Barrett, Robert Glazer and Sean Mccormick, and in this episode, you will hear tips and tricks from top entrepreneurs about the guide to success.   (3:08) Justin Christianson Desktop conversions are usually double that of mobile. However, average order values are now almost the same. The higher desktop conversion rate comes from the ease of browsing more products and viewing more options.   (8:09) Ian Stanley When people hear your story, they're not just listening—they're relating it to their own lives, reflecting on how it connects with their own experiences. They're constantly comparing it to their own story in their heads. So, make your story relatable and engaging to create a deeper connection.   (14:20) Tyna Moore The idea is that applying a bit of stress can help an organism thrive. Intermittent fasting embodies this concept by introducing mild, controlled stress to the body. As a result, the body adapts and responds positively, enhancing overall health and resilience.   (19:56) Cole Gordon Structure your sales process to use Socratic dialogue. Ask skilled questions that lead prospects to reveal the key points you want them to understand, reinforcing the essential beliefs and creating consistency.   (23:13) Brad Barrett He quickly said, "If you can remove your emotions, you'll be successful," and then moved on to five steps. I thought, "Wait, removing emotions is crucial! Are we robots? If you can do that, sure, but how?"   (27:32) Robert Glazer Our differing perspectives on events can make or break our day. For example, in a car accident, while one might focus on the positives like insurance coverage, another might dwell on the negatives, shaping the course of their day accordingly.   (32:43) Sean Mccormick In 2012, we opened our business from scratch, bootstrapping every step. With my partner and wife, we poured our savings into creating the kind of place we'd love to visit ourselves. That vision was our guiding force from day one.   Tags: @justinchristianson  @becomingianstanley  @drtyna  @colethomasgordon  @brad.barrett  @robertglazer_

Welcome back to Making Bank. In today's episode, we have a compilation of previous episodes with Justin Christianson, Ian Stanley, Tyna Moore, Cole Gordon, Brad Barrett, Robert Glazer and Sean Mccormick, and in this episode, you will hear tips and tricks from top entrepreneurs about the guide to success.   (3:08) Justin Christianson Desktop conversions are usually double that of mobile. However, average order values are now almost the same. The higher desktop conversion rate comes from the ease of browsing more products and viewing more options.   (8:09) Ian Stanley When people hear your story, they're not just listening—they're relating it to their own lives, reflecting on how it connects with their own experiences. They're constantly comparing it to their own story in their heads. So, make your story relatable and engaging to create a deeper connection.   (14:20) Tyna Moore The idea is that applying a bit of stress can help an organism thrive. Intermittent fasting embodies this concept by introducing mild, controlled stress to the body. As a result, the body adapts and responds positively, enhancing overall health and resilience.   (19:56) Cole Gordon Structure your sales process to use Socratic dialogue. Ask skilled questions that lead prospects to reveal the key points you want them to understand, reinforcing the essential beliefs and creating consistency.   (23:13) Brad Barrett He quickly said, "If you can remove your emotions, you'll be successful," and then moved on to five steps. I thought, "Wait, removing emotions is crucial! Are we robots? If you can do that, sure, but how?"   (27:32) Robert Glazer Our differing perspectives on events can make or break our day. For example, in a car accident, while one might focus on the positives like insurance coverage, another might dwell on the negatives, shaping the course of their day accordingly.   (32:43) Sean Mccormick In 2012, we opened our business from scratch, bootstrapping every step. With my partner and wife, we poured our savings into creating the kind of place we'd love to visit ourselves. That vision was our guiding force from day one.   Tags: @justinchristianson  @becomingianstanley  @drtyna  @colethomasgordon  @brad.barrett  @robertglazer_

Welcome back to Making Bank. In today's episode, we have a compilation of previous episodes with Ross Hamilton, Pace Morby, Brad Barrett, Dr. Eric Holsapple, Rylee Meek, Cole Gordon and Greg Rollett and in this episode, you will hear tips and tricks from top entrepreneurs about the guide to success.   (2:47) Ross Hamilton The world has really taken a huge turn into social media. It has taken over everything today. Nearly every business today is surviving because it has a good social media presence. You need to constantly amp up your social game.   (7:50) Pace Morby Whatever profit you gain from your business you need to find a way to be able to use that profit to fund your life. If you cannot find a way to do this then your business is of no value to you.   (13:29) Brad Barrett Many great entrepreneurs are successful because of their love for creating something. The day you find yourself enjoying creating something rather than just consuming it, you will be able to become a successful entrepreneur one day.   (18:24) Dr Eric Holsapple A huge part of your journey will only consist of you searching for the one thing you are good at. Try to find this ability as soon as you can. You will find success if you can use this unique ability of yours to match your passion.   (22:57) Rylee Meek It's not wicked to have wealth. Money is not the root of evil. It is simply a tool. Only if you have an obsessive love for it, is when you should check yourself. Also, remember that the wealthier you are, the more you can help others.    (26:30) Cole Gordon Many people have the talent, but they fail to have the discipline. As a result, they tend to fall short of any kind of success. You need to figure out a way to be disciplined so that way you can start doing really good with the talent you have.   (32:27) Greg Rollett You better get your life sorted out fast when you are still single. One day when you are married, everything becomes double the amount. You will realize everything is twice as expensive. Always be prepared for the future.     Tags: @pacemorby  @brad.barrett  @theryleemeek  @colethomasgordon  @gregrollett

Welcome back to Making Bank. In today's episode, we have a compilation of previous episodes with Ross Hamilton, Pace Morby, Brad Barrett, Dr. Eric Holsapple, Rylee Meek, Cole Gordon and Greg Rollett and in this episode, you will hear tips and tricks from top entrepreneurs about the guide to success.   (2:47) Ross Hamilton The world has really taken a huge turn into social media. It has taken over everything today. Nearly every business today is surviving because it has a good social media presence. You need to constantly amp up your social game.   (7:50) Pace Morby Whatever profit you gain from your business you need to find a way to be able to use that profit to fund your life. If you cannot find a way to do this then your business is of no value to you.   (13:29) Brad Barrett Many great entrepreneurs are successful because of their love for creating something. The day you find yourself enjoying creating something rather than just consuming it, you will be able to become a successful entrepreneur one day.   (18:24) Dr Eric Holsapple A huge part of your journey will only consist of you searching for the one thing you are good at. Try to find this ability as soon as you can. You will find success if you can use this unique ability of yours to match your passion.   (22:57) Rylee Meek It's not wicked to have wealth. Money is not the root of evil. It is simply a tool. Only if you have an obsessive love for it, is when you should check yourself. Also, remember that the wealthier you are, the more you can help others.    (26:30) Cole Gordon Many people have the talent, but they fail to have the discipline. As a result, they tend to fall short of any kind of success. You need to figure out a way to be disciplined so that way you can start doing really good with the talent you have.   (32:27) Greg Rollett You better get your life sorted out fast when you are still single. One day when you are married, everything becomes double the amount. You will realize everything is twice as expensive. Always be prepared for the future.     Tags: @pacemorby  @brad.barrett  @theryleemeek  @colethomasgordon  @gregrollett

Welcome back to Making Bank. In today's episode, we have a compilation of previous episodes with Ross Hamilton, Pace Morby, Brad Barrett, Dr. Eric Holsapple, Rylee Meek, Cole Gordon and Greg Rollett and in this episode, you will hear tips and tricks from top entrepreneurs about the guide to success.   (2:47) Ross Hamilton The world has really taken a huge turn into social media. It has taken over everything today. Nearly every business today is surviving because it has a good social media presence. You need to constantly amp up your social game.   (7:50) Pace Morby Whatever profit you gain from your business you need to find a way to be able to use that profit to fund your life. If you cannot find a way to do this then your business is of no value to you.   (13:29) Brad Barrett Many great entrepreneurs are successful because of their love for creating something. The day you find yourself enjoying creating something rather than just consuming it, you will be able to become a successful entrepreneur one day.   (18:24) Dr Eric Holsapple A huge part of your journey will only consist of you searching for the one thing you are good at. Try to find this ability as soon as you can. You will find success if you can use this unique ability of yours to match your passion.   (22:57) Rylee Meek It's not wicked to have wealth. Money is not the root of evil. It is simply a tool. Only if you have an obsessive love for it, is when you should check yourself. Also, remember that the wealthier you are, the more you can help others.    (26:30) Cole Gordon Many people have the talent, but they fail to have the discipline. As a result, they tend to fall short of any kind of success. You need to figure out a way to be disciplined so that way you can start doing really good with the talent you have.   (32:27) Greg Rollett You better get your life sorted out fast when you are still single. One day when you are married, everything becomes double the amount. You will realize everything is twice as expensive. Always be prepared for the future.     Tags: @pacemorby  @brad.barrett  @theryleemeek  @colethomasgordon  @gregrollett

Welcome back to Making Bank. In today's episode, we have a compilation of previous episodes with Ross Hamilton, Pace Morby, Brad Barrett, Dr. Eric Holsapple, Rylee Meek, Cole Gordon and Greg Rollett and in this episode, you will hear tips and tricks from top entrepreneurs about the guide to success.   (2:47) Ross Hamilton The world has really taken a huge turn into social media. It has taken over everything today. Nearly every business today is surviving because it has a good social media presence. You need to constantly amp up your social game.   (7:50) Pace Morby Whatever profit you gain from your business you need to find a way to be able to use that profit to fund your life. If you cannot find a way to do this then your business is of no value to you.   (13:29) Brad Barrett Many great entrepreneurs are successful because of their love for creating something. The day you find yourself enjoying creating something rather than just consuming it, you will be able to become a successful entrepreneur one day.   (18:24) Dr Eric Holsapple A huge part of your journey will only consist of you searching for the one thing you are good at. Try to find this ability as soon as you can. You will find success if you can use this unique ability of yours to match your passion.   (22:57) Rylee Meek It's not wicked to have wealth. Money is not the root of evil. It is simply a tool. Only if you have an obsessive love for it, is when you should check yourself. Also, remember that the wealthier you are, the more you can help others.    (26:30) Cole Gordon Many people have the talent, but they fail to have the discipline. As a result, they tend to fall short of any kind of success. You need to figure out a way to be disciplined so that way you can start doing really good with the talent you have.   (32:27) Greg Rollett You better get your life sorted out fast when you are still single. One day when you are married, everything becomes double the amount. You will realize everything is twice as expensive. Always be prepared for the future.     Tags: @pacemorby  @brad.barrett  @theryleemeek  @colethomasgordon  @gregrollett

EPISODE SUMMARY: Join me as I engage in a captivating exchange with the incredible Steve Smaridge, a master of sales and a beacon of personal development. Listen in as we dissect the timeless principles of sales, focusing on empathy, expertise, and enthusiasm. Steve's refreshing outlook on the role of sales as a genuine aid to client decision-making is not only thought-provoking but challenges the age-old notion of sales as manipulation. As we traverse the evolving terrain of sales strategies and the burgeoning impact of AI, Steve imparts his wisdom on constructing a joy-infused business that transcends the rigid expectations set by the online world. STEVE'S BIO: Steve Smaridge is a dynamic sales coach on a mission to drive businesses to success. Over the past two years, he's collaborated with 19 companies, propelling them from under $100k to over $500k in monthly revenue. Specializing in one-call closes, Steve has developed multiple 7-figure sales teams, drawing inspiration from mentorship by industry leaders like Todd Brown and Cole Gordon. Rooted in the belief that skills are the gateway to happiness, his coaching style prioritizes people over numbers, focusing on service and the transformative power of hard work. As a sought-after speaker, Steve also serves as a portfolio consultant for Scale Front, dedicated to scaling companies to multiple 9 figures. GET IN TOUCH WITH STEVE: https://www.youtube.com/@BuffHippy/videos https://twitter.com/TheBuffHippy EPISODE CHAPTERS:(0:00:01) - Construct Your Life With Austin LinneySales expert Steve shares his approach to sales, emphasizing empathy, expertise, and joy in business. (0:13:31) - Wellness and Growth Through Life ChallengesPersonal transformation through fitness, reframing workouts, tracking progress, content creation, and using podcasts for growth and networking. (0:21:02) - The Quest for Personal FulfillmentHuman need for validation, self-esteem, societal pressures, purposeful actions, distractions, re-evaluation, and pursuing desires. (0:34:52) - Importance of Trustworthiness in LeadershipTrustworthiness in men is desirable for women, measured by keeping promises and building self-trust, and is crucial in managing a stable business with transparency and a shared vision. (0:38:53) - Entrepreneurial Success and Life BalanceSuccess and happiness don't always align with wealth and status; we should appreciate simple pleasures and question our motives. (0:46:37) - Balancing Work, Progress, and ComfortNature's dichotomy of hard work and joy, the impact of comfort on perception, and the fulfillment of driving progress. (0:53:09) - Navigating Your Online CommunityNature's uninspiring LinkedIn, real estate investors, internet connections, and promise for more content next time.

Richard Feola is the owner and founder of Solar Exclusive which is the largest independent marketing agency in the residential solar industry.  Solar Exclusive has generated over 3 million leads and set 1 million appointments for solar professionals which has generated billions of solar sales. Richard is also a coach for agency owners and ‘done-for-you' businesses on how to restructure their company with his patented methodology for scaling to $1M per month or more in revenue. That system has been praised by Russell Brunson, co-founder of Clickfunnels, and he has students like Alex Hormozi and Cole Gordon in the program. Richard unveils the strategies he used to go from $71k/mo. to $4.2M per month in his agency (Solar Exclusive) in 18 months.  This type of explosive growth is not often achieved in ad agencies like Richard's, so this coaching program is helping agency owners and other service-based businesses scale up.   In this episode, Brad and Rich discuss many things about business and scaling your business to $1 Million or MORE a month. They also discuss faith and how faith and business goes hand-in-hand.   Bombs: “Freely you should receive, freely give.”   Follow Rich @therichfeola or @solarexclusive Learn more about Solar Exclusive https://solarexclusive.com *If you are looking for any other industry Solar Exclusive has the formula Learn more about coaching with Rich https://ad-visory.com  Watch the full video episode on Brad's Rumble here: https://rumble.com/c/c-2544182  Watch the full video episode on Brad's Youtube Here: https://bradlea.tv 

In this compelling episode of "The Digital Executive," Brian Thomas interviews Rich Feola, a renowned entrepreneur and founder of Solar Exclusive and Ad-visory. Feola shares his journey from starting as a door-to-door salesman for a roofing company to becoming a nine-figure entrepreneur. His transformation began when he ventured into the world of financial advising, where he recognized the limitations of traditional marketing and began exploring digital advertising. This led to the birth of Solar Exclusive, a leading marketing firm in the solar energy sector, which generates a staggering 4 million dollars in monthly revenue.Feola's latest venture, Ad-visory, is where he imparts his vast experience to help other agency owners scale their businesses. Through Ad-visory, he has aided over 400 agency owners in tripling their revenue using his patented REAP (Residual Exponential Agency Process) method. He elaborates on the REAP process, emphasizing the importance of residual income and how restructuring his agency to integrate salespeople as account managers exponentially grew the business.Rich's approach has garnered endorsements from industry heavyweights like Russell Brunson, Cole Gordon, and Alex Hormozi. He also touches on the importance of hiring strategies and team retention, highlighting his never having lost an employee due to his effective management techniques.Feola concludes with advice for aspiring entrepreneurs in the clean energy sector and marketing agency field. He stresses the significance of starting as a generalist in marketing to gain diverse experience before niching down. For those interested in clean energy, he suggests exploring various opportunities within the sector, including residential, commercial, and utility-scale projects. Feola's story is not only inspiring but also a testament to the power of strategic thinking, innovation, and resilience in business.

"They want the fast route, I want the for-sure route." I was fascinated by a conversation I heard Ben having on another podcast and had to have him on. Ben has worked with Cole Gordon's sales team, Alex Becker and Hyros, as well as Eli Wilde (Tony Robbins top salesman who sold over 100 million himself). Currently, Ben is helping closers and entrepreneurs sell better by becoming a more well rounded person, creating a high performance lifestyle so they can get high performance results. We talk about productivity, energy, sales, and swords with superhuman salesman, Ben Byrne. This ep will be super interesting and valuable for you if: You're an introvert who wants to tap into your extroverted side, embrace selling, make more money, build a healthy routine, and become someone that demands respect (from yourself and others). We also discuss: Why he wakes up at 2:40 AM every morning (you read that right) Routines, consistency, and discipline Power of a check list Monotasking Eliminating decisions Keeping it simple Being social on social media Spirituality & energy Content / storytelling / humor Why IG stories are so powerful and simple Getting out of your head Connect with Ben on Instagram. -- Podcast website: ⁠subtleartofnotyelling.com⁠ Leave us a review: ⁠ratethispodcast.com/artofnotyelling⁠ Sponsor the pod: ⁠subtleartofnotyelling.com/sponsor⁠ Join⁠ theboxcommunity.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/artofnotyelling/message Support this podcast: https://podcasters.spotify.com/pod/show/artofnotyelling/support

If you're an entrepreneur looking to take your sales game to the next level, this episode is a goldmine of insights.  Cole Gordon, renowned for his expertise in growth hacking and sales strategies, shares his powerful sales playbook that propelled his company to unprecedented heights. Learn the art of aligning sales and marketing to drive exponential growth, and discover the vital techniques for scaling your company successfully. Welcome to Svencast, the podcast where we dive into the minds of successful entrepreneurs and discover their secrets to achieving extraordinary results. In this exciting episode, I had the pleasure of sitting down with Cole Gordon, the brilliant mastermind behind Closers.io. Join us as we explore the fascinating journey of scaling sales from $100k to an astonishing $1Million! One of the highlights of our conversation is the exploration of business partnerships. Cole Gordon delves into the critical aspects of choosing the right business partner, providing invaluable advice for entrepreneurs seeking strong and effective collaborations. Gain practical wisdom on how to foster successful partnerships in the business world, and discover the financial benefits of having a strategic business partner to 10x your profits. Cole Gordon is also known for his revolutionary approach to high-ticket sales and remote closing. Tune in to hear his insider tips and techniques for closing high-value deals, while optimizing your sales process for maximum efficiency. Whether you're a seasoned entrepreneur or just starting out, Cole's expertise in sales training will undoubtedly inspire and empower you to take your business to new heights.

► FREE 1:1 Personalized Coaching Session: ⁠⁠⁠⁠⁠⁠⁠⁠https://brendanhburns.com/book⁠⁠⁠⁠⁠⁠⁠⁠ Follow Brendan and hear more at: ► Apple Podcasts: ⁠⁠⁠⁠⁠⁠⁠⁠http://bit.ly/thebrendanburnsshow⁠⁠⁠⁠⁠⁠⁠⁠ ► Spotify: ⁠⁠⁠⁠⁠⁠⁠⁠http://bit.ly/thebrendanburnsshowspotify⁠⁠⁠⁠⁠⁠⁠⁠ ► YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/youtubebhb

When somebody's getting on boarded onto your team there's often a balance of 20% discipline and 80% management. Amer reflects that his team is now in a place where it takes 20% management and 80% discipline. Which is exactly where he wants to be because he doesn't like managing either. Unsurprisingly, this is actually what works out best! (According to Amer‘s cumulative knowledge from leaders of DocuSign, Salesforce, James, Cole Gordon, and Robert Cialdini.) --- Send in a voice message: https://podcasters.spotify.com/pod/show/theweeklycall/message

Want more FREE digital writing frameworks & Want more FREE digital writing frameworks & tips like these? Join 50,000+ subscribers here: http://digitalwritingcompass.com In this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole brainstorm how they'll build a 7-figure education product from scratch. (00:00) Intro (01:14) New ghostwriting project? (06:15) Biggest challenges with ghostwriting (08:32) Cole Gordon's frameworks (09:53) Why this is valuable (11:54) How will we deliver this idea? (15:48) How will we generate leads? (17:10) The big decision we need to make (21:11) How will we teach the curriculum? (24:18) Why we're giving this away for free (29:52) Dickie's framework for learning -------------------------------------------------------------------- Download our FREE 13,000-word ultimate guide: http://startwritingonline.com Start writing on Typeshare: http://typeshare.co • Follow Dickie on Twitter: http://twitter.com/dickiebush • Follow Dickie on LinkedIn: http://linkedin.com/dickiebush • Follow Cole on Twitter: https://twitter.com/Nicolascole77 • Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Guess what?LIVE events CHANGE LIVES......and in this episode, Vince shares TEN reasons you need to get your tickets for the Cancun Mexico Mastermind ASAP.Attitude and altitude shiftGet More ConnectedLearn evergreen funnel acquisition.Epic guest speakers, Cole Gordon and Craig Ballantyne.Anyone can come for all 3 days.Remove mental blocksYou can bring two guests for free.Epic content, collars, and connections.100% tax write-off.Fewer big-name speakers and more time for hot seats.–––––––––––––Join 100+ ambitious entrepreneurs like yourself who are COMMITTED to growing and scaling successful coaching businesses so that you have a RECORD YEAR IN 2023!In Cancun, from January 19-21, you'll discover the newest strategies and systems you MUST KNOW in order to scale to consistent $10K… $25K… $50K and even $100K months without any more BS “guru coaches” are feeding you.Purchase your ticket to the Cancun Mastermind here: https://go.7figuremastermind.ca/training–––––––––––––About Vince Del Monte:Vince Del Monte is the hidden genius that fitness entrepreneurs turn to when they want to start, grow or scale their fitness brands. His sales, marketing, mindset, and business systems are the secret weapon used by thousands of successful coaches who want to reach more high-paying clients without the use of unpredictable or sleazy marketing tactics.Vince built multiple seven-figure generating fitness businesses himself before teaching first-time business owners who want to scale big and 10X their impact and income as well as seasoned entrepreneurs who want to operate at higher levels and destroy self-imposed ‘glass ceiling' limiting their possibilities, potential, and profits.His coaching is offered through the premier fitness business community and coaching program that exists for fitness entrepreneurs right now, The 7 Figure Mastermind, and his expert advice has been featured in Millionaire Mentor, Medium, Entrepreneur, Martha Stewart Living, Ladders, ABC, Ask Men, ESPN, Men's Health, Men's Fitness, Inside Fitness Magazine, Bodybuilding.com, T-Nation, and many more.If you'd like to schedule a call with his team to learn more about his coaching services please fill out an application right now: www.CallWithVince.ca

SOMETIMES IT JUST NEEDS A LITTLE PUSH FROM OTHERSTune in today and listen to Cole Gordon as he shares how a little encouragement has led him to start up his own content, eventually evolving into his business today. Learn more about Cole's evolution only here in the latest episode of Sales Transformation. Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI! Stop sending boring sales e-mails and start sending personalized GIFs and Memes with VIDU.io!TRANSFORMING MOMENTSThe evolution of Cole's businessHow Cole's business worksThe industries Cole's business is in“I just got a little bit of encouragement at the beginning, which was really helpful, and then once I got started, and I started putting stuff out there and content out there, it was really obvious like, ‘Okay, I definitely am good at this.' So that's how it started.” - COLE: How encouragement paved the way to startup Connect with Cole and learn more about what he's been working on!Cole Gordon | HighEndClient.comConnect with CollinLinkedIn | YouTube | Newsletter | Twitter | IG | TikTok

Highlights [00:55] - Dropping out of medical school, starting a company, and ending up in sales. [02:39] - How he worked on becoming better at sales after closing an agency business he wasn't good at. [07:09] - Why investing in coaching and in himself helped form his sales career. [11:48] - How ineffective sales management affects the performance of a team. [13:45] - Employing his experience to start a sales recruiting and training company. [17:05] - Challenges he has to overcome as he was creating his current business. [20:50] - Learning from great leaders to form your own unique leadership style. In this episode of the Transformed Sales Podcast, I interviewed Cole Gordon, the Founder, and CEO of Closers.io, a company that recruits, hires, and trains the top 1% of sales representatives. Their expertise lies in creating ethical selling frameworks that eliminate awkwardness and sales pressure and building a team of setters and closers that delivers consistency and predictability for the business. They help clients master leadership-driven sales. Cole started out by being one of the top closers in the high ticket industry- having sold over $10 million in online coaching, consulting, and agency deals within a few years of his career.  He then scaled his own consulting company to over 8 figures in less than 1. 5 years. Now, he builds, trains, and consults the sales teams of hundreds of 7 and 8-figure companies online through his company Closers. io, having worked with teams like Tony Robbins, Frank Kern, Aleric heck, and others. Cole talks about his entrepreneurial journey, how he got into the sales world, and how he went from the worst to the best in this field. He also shares his knowledgeable insights about how salespeople can improve their sales skills, how sales leaders can build and scale their sales teams, and so much more. Stay tuned! Quotes “With sales, if you're going to get good, you have to have coaching” - Cole Gordon “The fastest way to get very very good at sales is to find people who are better than you and have them review your sales calls, sales meetings, or what have you” - Cole Gordon “Sales is a lot about objection prevention, not objection handling” - Cole Gordon “You've kind of gotta let your salespeople have their own room to breathe without a ton of micromanaging” - Cole Gordon Learn More About Cole Gordon in the Links Below: LinkedIn - https://www.linkedin.com/in/cole-gordon/ (https://www.linkedin.com/in/cole-gordon/) Website - https://closers.io/ (https://closers.io/) Connect with Wesleyne Greer: Wesleyne's Website - https://transformedsales.com/ Wesleyne on LinkedIn - https://www.linkedin.com/in/wesleynegreer/ Wesleyne on Facebook - https://web.facebook.com/wesleynegreer Wesleyne on Twitter - https://twitter.com/wesleynegreer Email Her at wesleyne@transformedsales.com

LIKE A LOT OF THEM SAY, SEVEN IS THE NUMBER OF PERFECTIONAnd to Cole Gordon, it is! Cole shares his story of learning the seven beliefs that prospects need to have to start buying from you, and how it helped him develop himself to be the top performer that he is today. Learn more about Cole and his epic sales journey in the latest episode of Sales Transformation. Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!Power up your podcast experience by joining our Free Podcast Community!TRANSFORMING MOMENTSThe benefit of selling with an owner's mentalityPreventing vs handling objectionsThe 7 beliefs that prospects need to haveImproving by treating sales as a profession“I really treated it like it was a profession. So I plan tomorrow out, every single day. I reflected on how I could get better, I got mentoring, I got training, I got coaching, even outside of the organization I was with. I read all the books that you could read. I also would review tons of my calls, like I'd review multiple calls per day of how I could get better and break down my own calls and listen to other people's calls.” - Cole: Treat your sales job like it's a profession Connect with Cole and learn more about what he's been working on!About ColeConnect with Collin and find out what's new in Sales Transformation and other things he's up to:About CollinAbout SalescastSalescast CommunitySales TransformationWanna kick off your own kick-ass podcast?Already have one? How about growing it, or even monetizing it?LET'S TALK.

Part 2 of our conversation with Cole Gordon! Cole answers a few questions from our IFCA students we hope you find valuable as well! Topics include:   - 0-1 Million and Phases of Ascension - For the Love of the Game or Fear of Losing it All? - Fitness Offer to Phase 2 and 3? - Getting Employees Bought Into the Mission - Positioning a Unique Mechanism ---------- Follow Cole on Instagram ---------- Imagine Being Able To Walk Away From a 3-Day Mastermind Weekend With the Exact Steps to Start, or Scale Your Fitness Coaching Business + Meet Your New Tribe Who Actually “Get It”   If this sounds interesting… Join Us at the Next Fit Biz Mastermind Weekend - The ONLY live event for fitness coaches that not only teaches you how to increase your income + impact but also will help you eliminate imposter syndrome.  P.S. Use Code FITBIZ2022 For 50% Off Tickets (Limited Time)  To Learn More + Get Your Ticket Before They Sell Out! → CLICK HERE  ---------- Learn More About Impact Fitness Coaching Academy,   To Learn More About I.F.C.A. - And How We've Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following    Click Here→ to VISIT THE IFCA PAGE  ---------- GIVEAWAY!  Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

Want free sales training from a 8 figure sales trainer? We thought so! Cole Gordon is the CEO of Remote Closers Academy that helps coaches and others make 20k/month and beyond and Closers.io which teaches people how to be in the 1% of closers while hiring and scaling sales teams. This is a two part episode and we'll conclude this talk on the next episode!   Time Stamps:   (0:42) Who is Cole Gordon? (2:12) Cole's Story (8:12) Why Mentorship Never Stops (13:50) Negative Connotation of Sales (19:20) Keto Diet Example and Selling the Method (24:20) Need vs Insight Based Selling (29:47) Gratitude Practice for Your Business (31:20) Cole's Business Structure ---------- Follow Cole on Instagram ---------- Imagine Being Able To Walk Away From a 3-Day Mastermind Weekend With the Exact Steps to Start, or Scale Your Fitness Coaching Business + Meet Your New Tribe Who Actually “Get It”   If this sounds interesting… Join Us at the Next Fit Biz Mastermind Weekend - The ONLY live event for fitness coaches that not only teaches you how to increase your income + impact but also will help you eliminate imposter syndrome.  P.S. Use Code FITBIZ2022 For 50% Off Tickets (Limited Time)  To Learn More + Get Your Ticket Before They Sell Out! → CLICK HERE  ---------- Learn More About Impact Fitness Coaching Academy,   To Learn More About I.F.C.A. - And How We've Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following    Click Here→ to VISIT THE IFCA PAGE  ---------- GIVEAWAY!  Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

Want free sales training from an 8 figure sales trainer? We thought so! Cole Gordon is the CEO of Remote Closers Academy that helps coaches and other make 20k/month and beyond and Closers.io which teaches people how to be in the 1% of closers while hiring and scaling sales teams. This is a two part episode and we'll conclude this talk on the next episode. Topics include:   - Who is Cole Gordon?  - Cole's Story - Why Mentorship Never Stops - Negative Connotation of Sales - Keto Diet Example and Selling the Method - Need vs Insight Based Selling - Gratitude Practice for Your Business - Cole's Business Structure ---------- Follow Cole on Instagram ---------- Imagine Being Able To Walk Away From a 3-Day Mastermind Weekend With the Exact Steps to Start, or Scale Your Fitness Coaching Business + Meet Your New Tribe Who Actually “Get It”   If this sounds interesting… Join Us at the Next Fit Biz Mastermind Weekend - The ONLY live event for fitness coaches that not only teaches you how to increase your income + impact but also will help you eliminate imposter syndrome.  P.S. Use Code FITBIZ2022 For 50% Off Tickets (Limited Time)  To Learn More + Get Your Ticket Before They Sell Out! → CLICK HERE  ---------- Learn More About Impact Fitness Coaching Academy,   To Learn More About I.F.C.A. - And How We've Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following    Click Here→ to VISIT THE IFCA PAGE  ---------- GIVEAWAY!  Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

Spencer Cornelia (IG: @SpencerCornelia1) is a YouTube content creator with over 440,000 subscribers. He specializes in making videos criticizing "fake gurus." Spencer is also involved in real estate and specializes in "house hacking." ——————————————————— Michael's Men of Action program is a Master's course dedicated to helping people elevate their social lives by building elite social circles and becoming higher status. Click the link below to learn more: https://go.moamentoring.com/i/2 ———————————————————— Subscribe on Youtube: https://www.youtube.com/user/MichaelSartain Listen on Apple Podcast: https://podcasts.apple.com/us/podcast/the-michael-sartain-podcast/id1579791157 Listen on Spotify: https://open.spotify.com/show/2faAYwvDD9Bvkpwv6umlPO?si=8Q3ak9HnSlKjuChsTXr6YQ&dl_branch=1 Filmed at Sticky Paws Studios: https://m.youtube.com/channel/UComrBVcqGLDs3Ue-yWAft8w 0:00 Intro 1:48 Ace Family 2:53 ***No drama, positive vibes only 3:48 Rags to riches 4:42 Mental heath, FOMO 5:41 **Fraudulent claims 6:39 **$1 mil a month 7:40 *Red pill, negativity 8:07 Feel good program 9:12 Natty or Not 10:11 Dan Bilzerian 10:58 *Vegas Dave 12:19 Can't not be a fraud 13:23 ****Random Market Hypothesis 15:07 Cognitive dissonance 16:58 ***Buy fake followers 18:55 Feeling good 20:24 ***Steven Lau, Credit 21:23 ***No downside 22:54 Obsession with Fame 23:48 ***Status is status is status 25:10 **Cold approach vs Status 26:35 Clout vs Competency 28:36 ***Everyone is nice to me 29:53 ***Rigged against you 31:56 ***The way cold approach was taught 33:18 RSD 34:30 I want that lifestyle 35:50 Approach coach for Mystery 36:39 Misogynists in Red Pill 38:00 Fat in the military 38:50 Growing up in Atlanta 40:19 *Living in Georgia 41:42 Paying for dates 42:50 ***Obligation 44:40 **The iPhone didn't help you get laid 45:44 ***Preselection, Red Pill 48:48 College Baseball 51:04 Sports Managment 52:20 ***Pick up in Vegas 54:27 Houston Rockets 56:01 Oakland A's, Real Estate 57:39 **House hacking, 3830 Topaz 1:00:28 Never over promise 1:01:17 *Lost $90,000, Fake Gurus 1:02:44 ***Dan Bilzerian 1:05:22 *Vegas Dave 1:06:26 Selling the OC 1:07:15 **Buying blue check marks 1:09:48 Alex Hormozi 1:11:07 Guy in Turkey 1:14:00 ***Andrew Tate, H3 1:18:35 ***Sue me for defamation, Amber Heard 1:20:33 *Andrew won't respond 1:23:10 Cancel culture 1:24:01 *Snoop Dog, Joe Rogan 1:25:23 Out of context 1:26:28 ***$10 mil a month 1:28:01 Bit Boy Crypto 1:29:48 ***Nik Richie 1:32:21 Publicly shamed 1:33:10 *Frivolous defamation case, discovery 1:37:31 Mr Organik 1:39:52 Carvana, Corporate greed 1:41:37 Pyramid scheme, Hustler University 1:44:55 **Affiliate marketing 1:46:15 PUA, Red Pill 1:48:45 RSD 1:50:15 No Jumper, Adam 22 1:51:00 Viewers attention 1:53:47 *Clips and timestamps 1:55:41 You do all your own editing 1:57:02 Showing receipts 1:57:21 ****Bilzerian, Tate, MOA 2:01:25 Khloe Terae 2:02:58 Cole Gordon 2:04:04 Char Modelle 2:04:38 **Don't even complete the course 2:07:09 *Opportunity cost 2:08:37 Why am I like this? 2:11:46 Breaking Stories 2:14:32 **I want them to fight me 2:17:18 Malezadeh Sneakers 2:18:47 ***If I got hit by a bus 2:20:09 ***Paying for sex 2:22:28 Tai Lopez 2:27:26 Robert Kiwasaki 2:30:40 Outro

My conversation today with Cole Gordon was absolutely EPIC. He explained how to sell millions of dollars worth of coaching and consulting products in a B2B market.    He covered EVERYTHING. The funnel. The strategy. The copy. The EXACT words to say in videos.   He revealed every single step of the strategy, including… 3 Funnels that are perfect for selling high-ticket products B2B… How to write a KILLER video sales letter… The best way to promote low-ticket B2B products… His exact strategy behind “Community-Based” Funnels… And he also walked me through promoting my own Mastermind…   This conversation is a MUST-SEE. Check it out now!   Make sure to follow Cole at https://closers.io

Develop Instant Rapport on Your Sales Calls with This... Learn how to get appointment setters and closers to grow your business on autopilot

Cole Gordon is an 8-figure sales trainer and the founder of Closers.io. In 2 years, he scaled his own sales team, went from 0 to $2.5M per month, and now helps others do the same. Top 3 Value Bombs: 1. The 7 reasons a prospect need to have to buy are: Pain, doubt, cost, desire, money, support, and trust. 2. Pain is the very first thing we need to establish on a sales call. Once we find that the entire conversation is predicated on fixing that pain. 3. High-ticket closing is a lucrative role is because it's fixing the problem exactly where the money is exchanging hands. Closers IO - Get into a certification program and move your business to the next step! Sponsors: HubSpot: A platform that's easy for your entire team to use! Learn how HubSpot can make it easier for your business to grow better at Hubspot.com! Roll by ADP: Ready for a lot less stress in your life? Get 3 free months of unlimited payroll processing when you visit RollByADP.com/fire! Terms and conditions apply.

Cole Gordon is an 8-figure sales trainer and the founder of Closers.io. In 2 years, he scaled his own sales team, went from 0 to $2.5M per month, and now helps others do the same. Top 3 Value Bombs: 1. The 7 reasons a prospect need to have to buy are: Pain, doubt, cost, desire, money, support, and trust. 2. Pain is the very first thing we need to establish on a sales call. Once we find that the entire conversation is predicated on fixing that pain. 3. High-ticket closing is a lucrative role is because it's fixing the problem exactly where the money is exchanging hands. Closers IO - Get into a certification program and move your business to the next step! Sponsors: HubSpot: A platform that's easy for your entire team to use! Learn how HubSpot can make it easier for your business to grow better at Hubspot.com! Roll by ADP: Ready for a lot less stress in your life? Get 3 free months of unlimited payroll processing when you visit RollByADP.com/fire! Terms and conditions apply.

On today's episode of The Fighting Entrepreneur, Anik spoke with Cole Gordon who is running a $30 million a year sales team that's completely automated.   During their chat, Cole explained the 4 steps anyone can take to build a killer sales team, and he even walked Anik through a live consulting session.   He went into a ton of detail on…   Creating a foundation that supports an amazing sales team…   The exact process for converting sales calls into clients…   How to create ads that bring laser-focused sales leads…   Finding the perfect sales people with the unique skills you need…   How to interview sales candidates and pick the best sales people in the world…   Listen now, and be sure to follow Cole at https://closers.io/ 

Gil's not usually one for museums. They're crowded, noisy, and not really the place for a high-strung vampire. But when Lucian asks him to go, well... you don't just turn him down. Especially when you've been going on dates--FRIEND DATES, mind you--for the last century or so. If only Hana, the pesky ghost tethered to Gil, would stop insisting that Gil's in love with Lucian... Check out our show directory at asterpodcastingnetwork.carrd.co Support us on Patreon ✽ patreon.com/mxeliramos Follow us on social media! Twitter ✽ twitter.com/AsterPodcasting Tumblr ✽ asterpodcastingnetwork.tumblr.com Team Written by Grace Griego Script editing by Eli Ramos Audio editing by AJ Kitty as Hana Kevin Paculan as Gil Sean Patrick as Lucian Shakira Searle as Alice Thanks to Lucas, Christine, Ferris, Ezra Lee Buck, Chris Magilton, Audrey Pham, Yan, Joshua Hazeghazam, Eliseo Ramos, Cole Gordon, Seth Timple, Calliope Monroe, Inigo Sherwani, Kyla Worrell, Tyler Jay, Ma Cristina, Everett Noir, Jaewon, James P. Olson, Leyna dAncona, and Nia, our patrons for Aster Podcasting Network. (patreon.com/mxeliramos) Music Love romantic music instrumental by Musicalmix2020 Scary House by Hot Music Lovely Time by SergeQuadrado From freesound.org Wind Morning.wav By Ambientsoundapp Crowded park ambience.wav By Jandre160108 Tapping mini-mag flashlight on palm and fingers.wav By DrDufus Phone Ring By Aesterial-Arts Zinc Bucket - Short.wav By jop9798 Atmos Museum quiet MET NYC.wav By v_hazard A group of friends going down the stairs.wav By Zyanya Footsteps By bwarpus99 FOLEY_Footsteps_Laminate_001.wav By conleec Woosh, Dark, Impact, Deep, Ghost By julianmateo_ Spooky Sucking Air By hykenfreak Footsteps - Gritty Soil - Walk Fast then Run.wav By UnplugTheFridge Footsteps, Tile, Male Sneakers, Fast Pace.wav By SpliceSound Fridge Door Open & Close By The_Isot_is_Back door metal locker or shed close hard slam rattle solid nice.wav By kyles 01-33 Footsteps, Wood, Socks, Medium Pace.wav By SpliceSound Submarine submersion alarm_mono_wave.wav By Guialgarve breaking_glass_mirror_Audio_Technica_MB2K.wav By gladkiy Glass Hit (17).wav By JohanDeecke  Editing suite front By blaukreuz Indian Tv.wav By manpriyamy Car in the Distance By FairhavenCollection Distant_storm_03.wav By matucha phone vibrate.wav By lartti Conversation morning.wav By Ambientsoundapp BG SaSc Roomtone Hotel Restroom Bathroom Fan Ventilation.wav By Profispiesser Flushing toliet.wav By hannahj40 Security Alarm By JSilverSound

Mint Thy Ly is the world's number one Princess Pop Power fan--in her imagination, she's the ultimate magical girl, just like her heroes. But at school, her grades are falling fast and bullies bother her more and more each day. When she gets paired with shy Mauve Jones for the upcoming science fair project, can she overcome their differences and put together an experiment? Content warnings: Bullying, implied lesbophobia, insect/scuttling sounds, coming out scene. Check out our show directory at asterpodcastingnetwork.carrd.co Support us on Patreon ✽ patreon.com/mxeliramos Follow us on social media! Twitter ✽ twitter.com/AsterPodcasting Tumblr ✽ asterpodcastingnetwork.tumblr.com Team Written by Audrey Pham Edited by Eli Ramos Kelsea Villanueva as Mint Thy Ly Sarah Palmero as Mauve Jones Calliope Monroe as Mrs. Harper Nick Adams as Landon Chaitrika Budamagunta as Ms. Fable Additional voices were provided by Eli Ramos. Thanks to Lucas, Christine, Ferris, Ezra Lee Buck, Chris Magilton, Audrey Pham, Yan, Joshua Hazeghazam, Eliseo Ramos, Cole Gordon, Seth Timple, Calliope Monroe, Inigo Sherwani, Kyla Worrell, Tyler Jay, Ma Cristina, Everett Noir, Jaewon, James P. Olson, Leyna dAncona, and Nia, our patrons for Aster Podcasting Network. (patreon.com/mxeliramos) Music Love romantic music instrumental by Musicalmix2020 Rain and Nostalgia - Version 60s by Oleksii Kaplunskyi (LesFm) By your Side by WatR watching anime by sakura Hz | https://soundcloud.com/sakurahertz Music promoted by https://www.free-stock-music.com Attribution-NoDerivs 3.0 Unported (CC BY-ND 3.0) https://creativecommons.org/licenses/by-nd/3.0/ coffee and herbs by sunsetflowerrray From freesound.org “SweetAlerts » SweetAlertSound2.wav” by KIZILSUNGUR (https://freesound.org/people/KIZILSUNGUR/sounds/72126/) “Closet Slide Door Open and Close” by ChazzRavenelle (https://freesound.org/people/ChazzRavenelle/sounds/421848/) “8BitSFX.aif” by bennychico11 (https://freesound.org/people/bennychico11/sounds/110930/) “Animals » Cat Meows 7x” by kinoton (https://freesound.org/people/Kinoton/sounds/584895/) “Large Splashes.wav” by CGEffex (https://freesound.org/people/CGEffex/sounds/98335/) “water splash » Water slosh spashing-6.wav” by AGFX (https://freesound.org/people/AGFX/sounds/20436/) “water splash » Water slosh spashing-4.wav” by AGFX (https://freesound.org/people/AGFX/sounds/20434/) “Sound Effects Library » Digging sand with a shovel” by Ruben_Uitenweerde (https://freesound.org/people/Ruben_Uitenweerde/sounds/486228/) “real?_world_recordings » metal door close.wav” by Tomlija (https://freesound.org/people/Tomlija/sounds/98946/) Fairy arcade sparkle from mixkit.co From Zapsplat.com Mobile Phone Vibrate 2 Short Bursts Fairy magic wand ping 5 Cartoon insect, scuttle, fast 2 Fairy dust, sprinkle, twinkle, sparkle, medium pitched bell tree effect Body punch, clothing, jacket impact 6 Fairy dust, sprinkle, twinkle, sparkle, high pitched bell tree effect

The wind has blown westward to the little city of Folsom, where the train rolling in has brought Joaquin Abel, a man who's just about ready to disappear. But his path is about to cross with a cowboy itching for a duel: Cyrel Macalino, a ranch hand with a dark past. Will Joaquin help fate play its hand? Or is he mostly just going to grumble about the overly persistent cowboy who's attached himself to Joaquin's side? Content warnings: Discussions of violence and death (duels), use and discussion of weapons (knives, guns), alcohol/drinking, mention of hanging. Check out our show directory at asterpodcastingnetwork.carrd.co Support us on Patreon ✽ patreon.com/mxeliramos Follow us on social media! Twitter ✽ twitter.com/AsterPodcasting Tumblr ✽ asterpodcastingnetwork.tumblr.com Team Written and edited by Eli Ramos Justin Saint as Joaquin Abel Yvonne Kwok as Hui Guan Ezu as Cyrel Macalino Angelo Toledo as Léo August Carroway as Wilbur Reed Additional voices were provided by Sean Patrick, Sarah Palmero, and Eli Ramos. Thanks to Lucas, Christine, Ferris, Ezra Lee Buck, Chris Magilton, Audrey Pham, Yan, Joshua Hazeghazam, Eliseo Ramos, Cole Gordon, Seth Timple, Calliope Monroe, Inigo Sherwani, Kyla Worrell, Tyler Jay, Ma Cristina, Everett Noir, Jaewon, James P. Olson, Leyna dAncona, and Nia, our patrons for Aster Podcasting Network. (patreon.com/mxeliramos) Music Love romantic music instrumental by Musicalmix2020 Ragtime Piano -Slivers, by Harry L. Cook (1909) (PD) by Trygve Larsen Ragtime Piano -Red Pepper Rag, by Henry Lodge (1910) (PD) by Trygve Larsen Ragtime Piano -Ragtime Nightingale, by Joseph F. Lamb (1915) (PD) by Trygve Larsen Stranger in Town by Caffeine Creek Band The journey of a cowboy by Andrew Faid Bluegrass Stomp by Caffeine Creek Band Trygve Larsen -The Lonely Duo Series- Guitar and Harmonica by Nesrality A Villain's Redemption by Katzen Tupas From freesound.org “Steam Train Locomotive” by MeijstroAudio (https://freesound.org/people/MeijstroAudio/sounds/371885/) “steam-train » steam train horn 02” by eliasheuninck (https://freesound.org/people/eliasheuninck/sounds/170848/) “Bells and alarms » TrainWhislte.wav” by Ryding (https://freesound.org/people/Ryding/sounds/338963/) “Glass » Rolling Bottle 03.wav” by kwahmah_02 (https://freesound.org/people/kwahmah_02/sounds/250786/) “Borborygmi” by bone666138 (https://freesound.org/people/bone666138/sounds/198892/) “FarmersMarket_1-2.aif” by canetoad (https://freesound.org/people/canetoad/sounds/29924/) “George OWI » Horse Galloping..wav” by Jordishaw (https://freesound.org/people/Jordishaw/sounds/490808/) “Bag Pack » OpenBag.wav” by TriqyStudio (https://freesound.org/people/TriqyStudio/sounds/467604/) “Horse Whinny 1.wav” by GoodListener (https://freesound.org/people/GoodListener/sounds/322445/) “Shed Sounds » Broom sweep.wav” by goose_bumps (https://freesound.org/people/goose_bumps/sounds/175681/) “Boot & spurs.wav” by CGEffex (https://freesound.org/people/CGEffex/sounds/98816/) “cows in distance.aif” by MAJ061785 (https://freesound.org/people/MAJ061785/sounds/85543/) “OWI Student Sounds » Digging with Shovel OWI.wav” by Allen2001 (https://freesound.org/people/Allen2001/sounds/595105/) “Gravel » Gravel climbing” by jorickhoofd (https://freesound.org/people/jorickhoofd/sounds/169547/) “Kitchen » FOODCook_Mixing Batter By Hand With A Whisk 01_JOSH_OWI 3RD YEAR SFX PACK_Scarlett 18i20, Samson C01.wav” by jchiledred (https://freesound.org/people/jchiledred/sounds/538245/) “Cutlery Sounds » BigSpoon5.wav” by SophronsineSoundDesign (https://freesound.org/people/SophronsineSoundDesign/sounds/267004/) From Zapsplat.com Dishwasher Door Drawer Slide Open 01 Horse Hooves Clack Walk Asphalt Rowdy English soccer crowd (150 people) cheer, clap and whistle Body punch, clothing, jacket impact 2, 3 Courgette, zucchini, single cut, chop, slice with knife on wooden chopping board 4 Birds Forest Quiet Wind Loop 02

Cole started out by being one of the top closers in the high ticket industry- having sold over $10million in online coaching, consulting, and agency deals within a few years of his career. He then scaled his own consulting company to over 8 figures in less than 1.5 years. Now, he builds, trains, and consults the sales teams of hundreds of 7 and 8 figure companies online through his company Closers.io, having worked with teams like Tony Robbins, Frank Kern, Aleric heck, and others.Website is closers.io

Faisal Chaudhary has made a world-class error. Well, several world-class errors. They've asked Minnie Snickers, one of the cheerleaders to prom--except she wants the night to be absolutely perfect. With Wendell Ward and Tyler Tyler at his side, things can't possibly go wrong... right? Content warnings: Yelling, deception, reference to body piercings, comedic fighting. Check out our show directory at asterpodcastingnetwork.carrd.co Support us on Patreon ✽ patreon.com/mxeliramos Follow us on social media! Twitter ✽ twitter.com/AsterPodcasting Tumblr ✽ asterpodcastingnetwork.tumblr.com And check out our pals over at Strong Branch Productions! Website ➼ https://strongbranchproductions.com/ Twitter ➼ twitter.com/StrongBranchPro Team Written by Eli Ramos and Inigo Sherwani Edited by Eli Ramos Eli Ramos as Faisal Chaudhary Inigo Sherwani as Minnie Snickers and Beanie Snickers Gabby Raedisch as Rachel Leslie Gideon as Sunny Jenna Oliver as Coco Alex Kingsley as Tyler Tyler Grace Griego as Wendell Ward Clover Wren as Reese Puff Chaitrika Budamagunta as Aisha Chaudhary Bridget Guziewicz as the ASB President Angelo Toledo as Principal Jacobs Kelsea Villanueva as Aurora Kevin Paculan as Heath Barr Additional voices were provided by Eli Ramos. Thanks to Lucas, Christine, Ferris, Ezra Lee Buck, Chris Magilton, Audrey Pham, Yan, Joshua Hazeghazam, Eliseo Ramos, Cole Gordon, Seth Timple, Calliope Monroe, Inigo Sherwani, Kyla Worrell, Tyler Jay, Ma Cristina, Everett Noir, Jaewon, James P. Olson, and Leyna dAncona, our patrons for Aster Podcasting Network. (patreon.com/mxeliramos) Music Love romantic music instrumental by Musicalmix2020 Fighter [No Vocals] - punk rock by ohhgeeeznotagain Youth Party by lemonmusicstudio 8 Bit Cartoon Comedy by Pretty Sleepy Art Spy Rock SergeQuadrado Quick Start LemonMusicStudio Trendy Summer Pop PavelYudin Sweet Memory by Joy Lo Romantic Light Piano by Ashot-Danielyan-Composer Be Happy by Antarcticbreeze Annet - Romantic Ballad - Horst Rathmann by Kilofon Battle of Titans by lemonmusicstudio Tense Cinematic 1 by Musictown "Long note One" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/ Slow Mellow Romantic Piano by Harumachi Music Let's Have A Party - EDM - Party Dance Music by JuliusH Autopsy by Oh Yeah, The Future From freesound.org “Christmas Music » ChristmasMarchingBandSong.wav” by daveincamas (https://freesound.org/people/daveincamas/sounds/44772/) “Romantic Song” by TheoTer/Theo JT (https://freesound.org/people/TheoTer/sounds/510954/) “whistle » sambawhistle1.wav” by reinsamba (https://freesound.org/people/reinsamba/sounds/34600/) “Football match” by Splifffy (https://freesound.org/people/Splifffy/sounds/262049/) “Foliage_Rustling_001.wav” by duckduckpony (https://freesound.org/people/duckduckpony/sounds/204030/) “Garden Shears.wav” by Roulaine (https://freesound.org/people/Roulaine/sounds/267975/) “random sounds » Skateboard Ollie.wav” by mkoenig (https://freesound.org/people/mkoenig/sounds/81178/) “Park Ambience” by mars_98 (https://freesound.org/people/mars_98/sounds/444904/) “SFX Sounds » Brush Strokes on a Canvas.wav” by ChamoneSteyn (https://freesound.org/people/ChamoneSteyn/sounds/542202/) “struggles » ST_chair_ruckus.wav” by ScreenPlayTheater (https://freesound.org/people/ScreenplayTheater/sounds/180685/) “OrangeFreeSounds.com » Crowd-at-concert-sound-effect.mp3” by avajoliec (https://freesound.org/people/avajoliec/sounds/621390/) From Zapsplat.com Wood Frame Old Fashioned Open Jump Land Shoes Concrete 02 Fairy dust, sprinkle, twinkle, sparkle, medium to high pitched bell tree effect Body punch, clothing, jacket impact 1 - 7 Single footstep, gentle, high heel on concrete, pavement Rowdy English Soccer Crowd (150 people) cheer, very jubilant Rowdy English soccer crowd (150 people) cheer, clap and whistle

Most of the time, I'm interviewing high 7, 8, 9, and even 10-figure entrepreneurs to uncover the tactics and strategies that worked to scale their businesses. However, this week, I'm doing something a little different… In this episode, I wanted to share some of the best sales advice featured on the show. Our team went back through the archives and pulled the biggest takeaways from 3 killer entrepreneurs—Neal Tricarico, Cole Gordon, and Ted Miller—who have all hired and trained thousands of salespeople. While each of these guys has their own full-length episode on the podcast, I wanted to narrow in on some of the key elements of their sales processes. We only scratch the surface here, but there are a variety of actionable sales tactics and strategies that your company can start using today. Key Takeaways Why drilling in and asking good questions is such a critical step in the sales process. Understanding customer pain points vs. unfulfilled desires. The distinction between selling and enrollment. How to create value that people will pay for—regardless of the price. Getting prospects to reveal why past solutions didn't work, so you can give them something that will. How to tilt the buying criteria in your favor, so prospects buy from you and no one else. Why a proven sales script is the roadmap to guaranteed success. 2 criteria for evaluating high-quality salespeople. Training your sales team—an alternative to roleplaying. Should the sales cycle incorporate multiple roles? How to build high-performing sales teams at scale. How to use group interviews to identify standout performers. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM!

Cole Gordon (IG: @ColeThomasGordon) is the founder of Closers.IO. Closer.IO has done over $30 mil in revenue and they've worked with over 4,000 businesses training sales teams. ——————————————————— Michael's Men of Action program is a Master's course dedicated to helping people elevate their social lives by building elite social circles and becoming higher status. Click the link below to learn more: https://go.moamentoring.com/i/2 ———————————————————— Subscribe on Youtube: https://www.youtube.com/user/MichaelSartain Listen on Apple Podcast: https://podcasts.apple.com/us/podcast/the-michael-sartain-podcast/id1579791157 Listen on Spotify: https://open.spotify.com/show/2faAYwvDD9Bvkpwv6umlPO?si=8Q3ak9HnSlKjuChsTXr6YQ&dl_branch=1 Filmed at Sticky Paws Studios: https://m.youtube.com/channel/UComrBVcqGLDs3Ue-yWAft8w 0:00 Intro 1:15 closer.io 3:17 *When I hear a good salesperson 4:36 This is the right thing, now is the right time 5:16 **He tries to sell you on the idea 6:50 Uncertainty-based objections 7:35 How can you tell when it's a smokescreen? 8:02 **Call them out on their tonality 10:47 Preeminence frame 11:35 ***Jordan Belfort was a convicted felon 12:29 ***Status is status is status 14:20 **Jake Paul, Elon Musk 15:10 Tonalities 16:10 **You listen to two wins every day 18:05 Audiobooks at 2x speed 18:32 ***The Winner Effect 19:09 ***A mile, Roger Bannister 20:23 *Fall to the level of your training 21:12 “No problem” 24:30 *I'm a great trainer 25:26 ***Men Of Action 28:04 Evolutionary psychology 28:42 Discount offer 31:41 **Keep going home to your ex 34:15 Making a trade 36:51 ***IVE 39:54 ***Being a fraud 41:06 *They thought they knew better 42:07 ***Sales team that does $30 million a year cash 43:40 **F*ck your feelings 46:31 ***Trust your feelings 50:49 **Hustle Harder 52:45 ***Zero to $2.5 million in 26 months 54:19 ***Commitments give you more options 56:39 ***When they invest in my program 57:54 ***Maintain my commitment 58:52 Clarity and certainty, Why the thing you did before didn't work 1:03:25 ***Take Action 1:05:11 ***The Secret 1:09:16 Transition Statement, “What's next?” “What else?” 1:18:30 Silence 1:21:45 The close 1:23:20 Great closers don't get many objections 1:25:52 The Buying Pocket 1:29:45 **Preselection 1:30:56 Double tie down 1:32:39 6 types of lead sources 1:38:13 **Reels and TikTok 1:41:16 **Think and Grow Rich 1:42:59 Extreme responsibility 1:49:00 Emergency situations 1:50:18 *Delegation 1:54:12 I have a better way of making money 1:56:23 Work/Life Balance 2:00:03 Men of Action 2:05:10 Dan Fleyshman 2:05:48 Closer.io 2:15:30 Tai Lopez, Dan Bilzerian 2:18:17 7 or 8 figure business

Why are leaders so high on culture? Cole Gordon, an 8-figure sales trainer and CEO of Closers io and Remote Selling Academy, is on the show today. He's here to share the reason ‌he gives so much regard to building a culture in the team and what makes a winning culture. He also talks about the challenges of building a culture in remote teams and the strategies he's using that made him the best leader his team has ever worked with. For more tips on how to build a high-performing sales team, tune in to this episode!  “The quality of your meetings is the quality of your culture.” -Cole Gordon In this Episode: - Learn how Cole is applying the psychology of framing to his sales output and how it helped him scale from one company to another - Realize why culture is important from a leadership perspective and why it matters when you want to build your influence - Cole shares how the “behavior-to-result awareness” technique works and what makes it a more effective way for him to call out a non-performer  - Check out Cole's best practices on how he's manifesting a fun, fast-paced, and high-standard culture in his sales team - Cole puts emphasis on why respect for people is important - Learn how Cole lives up to his team's performance standard by knowing which ones to call out and which not to - Sales are like the military in businesses for some people, according to Cole. Listen to his advice to those who are struggling with sales Resources Mentioned: - Extreme Leadership - https://www.amazon.com/Extreme-Leadership-Charles-D-Patton-ebook/dp/B00BFC694S/ref=sr_1_1?adgrpid=1334808473260724&hvadid=83425723900482&hvbmt=be&hvdev=c&hvlocphy=145625&hvnetw=o&hvqmt=e&hvtargid=kwd-83426413086516%3Aloc-149&hydadcr=22537_10435616&keywords=extreme+leadership&qid=1656821364&s=books&sr=1-1 (https://www.amazon.com/Extreme-Leadership-Charles-D-Patton-ebook/dp/B00BFC694S/ref=sr_1_1?adgrpid=1334808473260724&hvadid=83425723900482&hvbmt=be&hvdev=c&hvlocphy=145625&hvnetw=o&hvqmt=e&hvtargid=kwd-83426413086516%3Aloc-149&hydadcr=22537_10435616&keywords=extreme+leadership&qid=1656821364&s=books&sr=1-1) - The 16-Word Sales Letter™ - https://www.amazon.com/16-Word-Sales-LetterTM-multi-million-dollar-possible/dp/1088742785 (https://www.amazon.com/16-Word-Sales-LetterTM-multi-million-dollar-possible/dp/1088742785) - Ready, Fire, Aim: Zero to $100 Million in No Time Flat - https://www.amazon.com/Ready-Fire-Aim-Michael-Masterson-audiobook/dp/B0014WYZYA/ref=sr_1_1?adgrpid=1330410426855168&hvadid=83150846147694&hvbmt=be&hvdev=c&hvlocphy=145625&hvnetw=o&hvqmt=e&hvtargid=kwd-83151538245385%3Aloc-149&hydadcr=24661_10490694&keywords=ready+aim+fire&qid=1656821494&sr=8-1 (https://www.amazon.com/Ready-Fire-Aim-Michael-Masterson-audiobook/dp/B0014WYZYA/ref=sr_1_1?adgrpid=1330410426855168&hvadid=83150846147694&hvbmt=be&hvdev=c&hvlocphy=145625&hvnetw=o&hvqmt=e&hvtargid=kwd-83151538245385%3Aloc-149&hydadcr=24661_10490694&keywords=ready+aim+fire&qid=1656821494&sr=8-1) - Great Leads - https://www.amazon.com/Great-Leads-Easiest-Start-Message/dp/B011P8PRXA/ref=sr_1_1?adgrpid=1344703957056685&hvadid=84044170270305&hvbmt=be&hvdev=c&hvlocphy=145625&hvnetw=o&hvqmt=e&hvtargid=kwd-84044876334144%3Aloc-149&hydadcr=21870_10481636&keywords=great+leads&qid=1656821983&s=books&sr=1-1 (https://www.amazon.com/Great-Leads-Easiest-Start-Message/dp/B011P8PRXA/ref=sr_1_1?adgrpid=1344703957056685&hvadid=84044170270305&hvbmt=be&hvdev=c&hvlocphy=145625&hvnetw=o&hvqmt=e&hvtargid=kwd-84044876334144%3Aloc-149&hydadcr=21870_10481636&keywords=great+leads&qid=1656821983&s=books&sr=1-1) Connect with Cole Gordon:  - https://closers.io/ (Website) & https://millyuns.com/cole/ (Website) -...

Are you looking to build and scale your sales team? In this conversation, the CEO of Closers.io, Cole Gordon shares his experience getting into the marketing and sales world, and how he went from the worst to the best in this field. He also discloses why he defined himself as the sales team guy and what the biggest difference is between running an 8-figure business and a 7-figure business. Let's dive in! Cole is one of the top closers in the high ticket industry, having sold over 10 million in consultancy, coaching, and agency deals. Cole scaled his own consulting company to over eight figures in less than 18 months, and currently, he builds, trains, and consults the sales teams of hundreds of seven and eight-figure companies online through his company Closers.io Key Highlights:  [00:01 - 11:32] Opening Segment Cole shares his background and storyHis freshman year at collegeCole's experience with social skills booksHow Cole ended up in the marketing and sales world [11:33 - 20:45] Doing a Business!Start taking massive action and follow a planWhy Cole decided to make a sales programGoing from the worst to the bestDon't choose the give-up path [20:46 -31:43] The Growth-MindestThe transition from entrepreneurial to entrepreneurshipStarting to do your own thingWhy Cole identifies himself as the sales team guyCole's outlook on marketing and copywriting [31:44 - 38:30] Why Are We The Number One?The best thing about paid mediaReinforcing your position in the marketplace is vitalFamiliarity brings trustWhy the Facebook platform makes a difference [38:31 - 48:21] Closing SegmentThe biggest difference between an 8-figure business and a 7-figure business Making yourself, your clients, and your team richWant to connect with Cole? Head to closers.io, and scale your sales team!Get 3 months free when you run your first payroll through Gusto! Check out https://gusto.com/travisDid you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people. Jump on over to travischappell.com/makemypodcast and let my team make you your very own show!If you want to learn how to build YOUR network, check out my website travischappell.com. You can connect with me on Facebook, Instagram, and Twitter. Be sure to join The Lounge to become part of the community setting up REAL relationships that add value and create investments.Tweetable Quotes: “A business is really at the end of the day a system. You should always really not think about the revenues, but think about the system you're building. ” - Cole Gordon“The best networking tool is to become a person of value.” - Cole GordonAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

While Birdie's away, Kit and Jules play a game of truth or dare. Trigger warnings: Discussion of child neglect/abuse, discussion of death, arguing. Team Romeo Di Giovanni as Kit Bailey Georgia Head as Birdie Aylesworth Tilian Colón as Jules Aylesworth Thanks to Lucas, Ferris, Ezra Lee Buck, Chris Magilton, Audrey Pham, Yan, Joshua Hazeghazam, Eliseo Ramos, Cole Gordon, Seth Timple, Calliope Monroe, Inigo Sherwani, Kyla Worrell, Tyler Jay, Ma Cristina for pledging to us on our Patreon at patreon.com/mxeliramos. Music "ambient piano 'Candrika' -Moonlight-" by Leela Takaki Long Thriller Theme by SergeQuadrado Scorched Earth (Moody Ambient Cello) by Dream-Protocol From Zapsplat.com Chair Sofa Person Sit Down Springs 01 Chair Sofa Person Sit Down Springs 02 From freesound.org "Wooden Cupboard Open Close .wav" by iniyandg (https://freesound.org/people/iniyandg/sounds/470918/)

In this episode of the Making Bank podcast, we welcome guest Cole Gordon to talk to us about the 7 beliefs your prospect needs to have before buying in phone sales. Cole is one of the top closers in the high ticket industry, having sold over 10 million in consultancy, coaching, and agency deals. He then scaled his own consulting company to over eight figures in less than 18 months. Currently, Cole builds, trains, and consults the sales teams of hundreds of seven and eight-figure companies online through his company Closers.io. He has even been able to work with groups such as Tony Robbins, Frank Kern, and others.   This week on the podcast, Cole dives into what your customer needs to believe in order to close a sale with them. He breaks it up into seven fundamental beliefs that allow your prospects to believe in what you're selling.    Listen to Josh and Rylee discuss the 7 key beliefs of sales:   (2:21) Cole's Start As An Entrepreneur And Entry Into Sales Cole dropped out of medical school because of a book he read that shifted his focus to becoming an entrepreneur. He felt that he needed to start an online business and started with SEO and blogs, but he couldn't find any success doing that. By buying courses and finding mentors, he came across Facebook ads, and that's where he first had his initial success in sales. He brought in around 30k a month, which fueled his belief that sales were his talent. Eventually, that would lead to Cole joining a team as a high ticket closer.   (6:19) What Makes You Good At Sales? It took Cole some time before he could find success as a high ticket closer. He credits his success to his solid work ethic and discipline. The other members on Cole's team were much better closers than he was. However, he decided to shift his focus to becoming the best he could be at sales. That amount of dedication required discipline and consistency — he hired coaches and invested in himself, and eventually, by staying consistent, he was able to become the best on his team   (9:36) The 7 Fundamental Beliefs Cole explains that objecting to your customers doesn't bring in sales. The idea is to reverse engineer a deal whereby at the end of the call, your customer is basically enrolling themselves to buy what you're selling. He discovered the seven fundamental beliefs a prospect needs to have to buy are pain, doubt, cost, desire, money, support, and trust. Pain is the problem they have. Doubt is the lack of surety of whether the problem can be fixed. Cost is the consequence of leaving a problem unfixed. Desire is the compelling payoff of fixing the problem. Money is the funds required to fix the problem. Support is if the people around them are willing to stand with them and support the fixing of their problem. Finally, trust is if they believe in your specific problem-solving methodology.   (13:37) The Biggest Hurdles When Teaching Sales The most common hurdle is a person's beliefs about selling. Do they look at selling as evil? Do they think it's a bad practice? Are they unable to be assertive? To train someone in sales, you must teach them that selling isn't about doing whatever you can to sell a product. Instead, it's you selling your prospect on a way of thinking. A new salesperson can always be trained in tactics, but the most essential aspects are their beliefs, mindsets, and character traits.   (16:28) Focus On What You Naturally Gravitate Towards Don't over consume information. Instead, find the industry that you naturally gravitate towards. Then focus on getting any job in the best company in that particular industry. No matter your position, focus on dominating and doing your very best at that position. Your passion is what will allow you to accelerate your growth.   Links mentioned: Closers.io Instagram: colethomasgordon Facebook: closersintoleaders LinkedIn: linkedin.com/in/cole-gordon/ Gratitudegear.com — use code “makingbank10” for 10% off!

In this episode of the Making Bank podcast, we welcome guest Cole Gordon to talk to us about the 7 beliefs your prospect needs to have before buying in phone sales. Cole is one of the top closers in the high ticket industry, having sold over 10 million in consultancy, coaching, and agency deals. He then scaled his own consulting company to over eight figures in less than 18 months. Currently, Cole builds, trains, and consults the sales teams of hundreds of seven and eight-figure companies online through his company Closers.io. He has even been able to work with groups such as Tony Robbins, Frank Kern, and others.   This week on the podcast, Cole dives into what your customer needs to believe in order to close a sale with them. He breaks it up into seven fundamental beliefs that allow your prospects to believe in what you're selling.    Listen to Josh and Rylee discuss the 7 key beliefs of sales:   (2:21) Cole's Start As An Entrepreneur And Entry Into Sales Cole dropped out of medical school because of a book he read that shifted his focus to becoming an entrepreneur. He felt that he needed to start an online business and started with SEO and blogs, but he couldn't find any success doing that. By buying courses and finding mentors, he came across Facebook ads, and that's where he first had his initial success in sales. He brought in around 30k a month, which fueled his belief that sales were his talent. Eventually, that would lead to Cole joining a team as a high ticket closer.   (6:19) What Makes You Good At Sales? It took Cole some time before he could find success as a high ticket closer. He credits his success to his solid work ethic and discipline. The other members on Cole's team were much better closers than he was. However, he decided to shift his focus to becoming the best he could be at sales. That amount of dedication required discipline and consistency — he hired coaches and invested in himself, and eventually, by staying consistent, he was able to become the best on his team   (9:36) The 7 Fundamental Beliefs Cole explains that objecting to your customers doesn't bring in sales. The idea is to reverse engineer a deal whereby at the end of the call, your customer is basically enrolling themselves to buy what you're selling. He discovered the seven fundamental beliefs a prospect needs to have to buy are pain, doubt, cost, desire, money, support, and trust. Pain is the problem they have. Doubt is the lack of surety of whether the problem can be fixed. Cost is the consequence of leaving a problem unfixed. Desire is the compelling payoff of fixing the problem. Money is the funds required to fix the problem. Support is if the people around them are willing to stand with them and support the fixing of their problem. Finally, trust is if they believe in your specific problem-solving methodology.   (13:37) The Biggest Hurdles When Teaching Sales The most common hurdle is a person's beliefs about selling. Do they look at selling as evil? Do they think it's a bad practice? Are they unable to be assertive? To train someone in sales, you must teach them that selling isn't about doing whatever you can to sell a product. Instead, it's you selling your prospect on a way of thinking. A new salesperson can always be trained in tactics, but the most essential aspects are their beliefs, mindsets, and character traits.   (16:28) Focus On What You Naturally Gravitate Towards Don't over consume information. Instead, find the industry that you naturally gravitate towards. Then focus on getting any job in the best company in that particular industry. No matter your position, focus on dominating and doing your very best at that position. Your passion is what will allow you to accelerate your growth.   Links mentioned: Closers.io Instagram: colethomasgordon Facebook: closersintoleaders LinkedIn: linkedin.com/in/cole-gordon/ Gratitudegear.com — use code “makingbank10” for 10% off!

Looking to improve your team's closing numbers? Want to boost commissions to $500,000? Closers.io is a sales and training service, started by Cole Gordon, that has helped scale 8-figure sales teams. The methods and techniques that accompany Cole's recruitment and training business ensure his clients stay competitive at the highest level of their respective industries. Much of Cole's message stems from establishing the right habits and using sales techniques that speak to the 7 common beliefs of a prospect.  Join Cole Gordon and Host Dan Lesniak as they discuss… ∙ Commiting to routines that establish a winning mindset ∙ 7 beliefs a prospect has to have to buy ∙ Why pain points serve as conversation starters ∙ Getting to the close without objections ...and much more!   QUOTES TO SHARE

Professional Sales Tips you'll learn today on The Sales Podcast... Is sales dead? Is closing dead? For higher ticket sales, you need great salespeople MDR, SDR, Account Executives SDRs are reaching out cold (Sales Development Reps) MDRs reach out after you opt-in for something (Marketing Development Reps) AEs are the closers Seven beliefs the prospect must have to buy Pain Pain—move away from Unfulfilled desire—move towards Business is about solving problems People exchange money when you show them value But we must start with pain Doubt They must doubt they can do it themselves Why not DIY? Cost It's more costly to stay where they are Tony Robbins and the Dickens process, imagine years from now if nothing changes, and bring it to the present cost/value You must setup these questions It must sound natural Desire The payoff if they fix the problem The compelling future Support Your partners/team will support you in the decision Money They must have the money/budget to invest They must have the willingness to invest the funds Trust Trust in you and the company They must trust your methodology So you must sell them simultaneously on why their current world won't change and it too painful and that your system will work Break down their limiting beliefs Prospects will close themselves when you do this right There are a lot of soft salespeople today Related episodes and posts Close More Sales With the Hardcore Closer Open Relationships Instead of Close Sales With Jeffrey Gitomer There are times to hold people accountable to be in alignment with their words You must learn sales management to really scale your business Ad costs are rising, etc. so you need internal sales teams The business owner must be the leader Salespeople can't perform if they are not inspired Your culture matters Cold calling works great in a targeted industry and you have to reach high up the food chain He goes after founders of $1-$4 million companies He usually gets emails rather easily He gets decent answer rates on calls Data is the biggest thing You need good lists He manually builds his own lists Uses Seamless.ai He can't use their search function He needs a launch point Use BuiltWith to find software they use Find a Facebook Group It's hard to find these people who self-identify Realtors self-identify but use Zillow to see who is advertising so you're not just calling all Realtors Use Seamless to get all of their info Research team customizes the first line to complete the list Then clean the list to have good deliverability If you want to get into sales, reach out If you're not making great money in sales, reach out If you have a service or course or online delivered service, reach out You need to have a way to generate leads You can't just hire a salesperson and cut them loose and tell them to make it work Sales Growth Tools Mentioned In The Sales Podcast Get more Closers on your sales team

A curtain rises. The stage lights burst to life, cutting through the darkness to find their mark. Three stories from different times all come together. You've been waiting to hear these for a long time, haven't you? Featuring a little credit to those deserving, meals that are better at restaurants, and a legitimate audio technique you can visualize at home. Trigger warnings: Yelling, loud sounds, discussion of abandonment, being held against will, discussion of serious injuries, dehumanization, car crash, police presence, shooting, fire, diaspora, electric shocks, reference to solitary confinement. Find us on our website at undertheelectricstars.com! Transcripts are available on our website. Support us on Patreon ➠ patreon.com/mxeliramos Follow us on social media! Twitter ➠ twitter.com/utes_podcast Tumblr ➠ undertheelectricstarspodcast.tumblr.com Team Katriel Charoite as Nell Palomo Bridget Guzowicz as Ronan Moreno John Patneaude as Sebastian Reyes Serena El-Hajali as Ava Jafari Rue Dickey as Ganymede Moreno Matheus Nogueira as Kaleo Hale Stephanie Arata as Elizabeth Haven Rhea Anne as Caine Reyes Philomena Sherwood as Tari de Whitte Robin Guzman as Jet Reyes Christine Kim as Su-jin Yi. Additional voices were provided by yours truly, Jenny Pan, Calliope Monroe, Q Avraham, Inigo Sherwani, Kief, Devin Nissan, CCMegaCheetah, Mya Worrell, and Audrey Pham. Thanks to Lucas, Christine, Ferris, Ezra Lee Buck, Chris Magilton, Audrey Pham, Yan, Joshua Hazeghazam, Eliseo Ramos, Cole Gordon, Seth Timple, Calliope Monroe, Inigo Sherwani, Kyla Worrell, Tyler Jay, and Ma Cristina, our patrons for Aster Podcasting Network. (patreon.com/mxeliramos) Attributions for sound effects and music Music Fantasy Music by LiteSaturation The White Lion by GuillhermeBernardes Always With Me, Always With You (Main) by ZakharValaha Sad Piano Calm by Ashot-Danielyan-Composer Adrift Among Infinite Stars by Scott Buckley Mysterious Depressed Ambient by Ashot-Danielyan-Composer Affirmations by Scott Buckley Music Box Music by Domenico Scarlatti (1685 - 1757)3 by Nesrality From freesound.org "Footsteps, Concrete A.wav" by InspectorJ of Freesound.org (freesound.org/people/InspectorJ/sounds/336598/) “Ripping a receipt” by pfranzen (https://freesound.org/people/pfranzen/sounds/382940/)) “Keyboard Typing Loop” by imagery2 (https://freesound.org/people/imagery2/sounds/456906/)) “Car Crash” by AUDACITIER (https://freesound.org/people/AUDACITIER/sounds/628263/)) “Timer” by original_sound (https://freesound.org/people/original_sound/sounds/493570/)) “Ambiences » Drone ambience, C” by Moulaythami (https://freesound.org/people/Moulaythami/sounds/547468/)) “A lot of circuit breakers.With reverb of a large room(mltprcssng).wav” by (https://freesound.org/people/newlocknew/sounds/555769/)) “Unrolling And Rolling Map.wav” by Benboncan (https://freesound.org/people/Benboncan/sounds/77319/)) “Foley_Sounds_SFX » Scrolling in book – actions” vby julius_galla (https://freesound.org/people/julius_galla/sounds/421640/)) “Sci-Fi SFX » Sci-Fi Weapons Deploy” by Hybrid_V (https://freesound.org/people/Hybrid_V/sounds/321215/)) “lock:unlock.wav” by cemagar (https://freesound.org/people/cemagar/sounds/120337/)) From Zapsplat.com Single footstep, gentle, high heel on concrete, pavement Knock on Metal Bathtub Knife slice, slash skin, fleshy wound, squelch of blood and guts 4 Dragon breathing fire with growl 2 Hard impact of mostly glass and metal, could be car or truck crash Car crash, impact, head on smash, metal and glass breaking Game Tone Toggle Scroll Fist Punch No Vocal 02 Fire Burning Fire Small Wood Roar Space door slide internal 001 Drone, Loud Slightly Industrial Rumbling Hiss Designed drone, subtle, airy and dark, abandoned and desolate Chair sofa person sit down soft cushioned Drone Cavernlike, Subtle, Airy Horror Atmos Drone Tense Sinister Slowly Descending 01

Cole Gordon is a sales trainer and founder of Closers.io and Remote Closing Academy. His companies both generate 8-figures in sales.   If you enjoyed this episode, please consider to rate, review, and subscribe on Apple Podcasts/iTunes. It takes less than 60 seconds and it really makes a difference. Rate, review, and subscribe at HardyHaberland.com/iTunes.

Cole Gordon is a sales trainer and founder of Closers.io and Remote Closing Academy. His companies both generate 8-figures in sales.   If you enjoyed this episode, please consider to rate, review, and subscribe on Apple Podcasts/iTunes. It takes less than 60 seconds and it really makes a difference. Rate, review, and subscribe at HardyHaberland.com/iTunes.

Today, I'm talking with Cole Gordon—an 8-figure sales trainer and the founder of Closers.io. In 2 years, he scaled his own sales team, went from 0 to $2.5M per month, and now helps others do the same. His company is broken into 2 divisions… The first is The Sales Team Accelerator, which helps entrepreneurs—like Tony Robbins, Frank Kern, Dean Graziosi, Jay Abraham, and 400+ others—recruit, hire, train and manage their sales teams. The second division is Remote Closing Academy, a certification program for aspiring salespeople who want to develop the skills needed to get started in an entry-level sales position. In this episode, I talk to Cole about this unique business model and uncover exactly how he builds high-performing sales teams at scale. You'll learn how he sources the top 1% of talent for his clients, interviewing tactics for successful hiring, and how to eliminate objections before the close. Cole also shares a complete breakdown of the sales process he uses to get buy-in from prospects and close sales. Key Takeaways with Cole Gordon How Cole's company attracts and recruits the highest quality sales reps for his B2B clients. Building the biggest distribution of online remote based sales teams for entrepreneurs - about 2k applications and over 400 1-on-1 interviews per month. The social media funnel strategy Cole uses to recruit entry level sales reps into his certification program. How to use group interviews to identify standout performers. 3 key criteria you can use to evaluate quality candidates. 7 beliefs your prospect needs to have before they buy. The step-by-step sales process Cole uses to get prospects to say yes. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM!

Cole Gordon used to struggle as the worst sales rep on his team. Now he's the founder of The 7-Figure Selling Academy - a program that teaches business owners how to build and scale sales teams in order to reach seven figures and beyond like he did (going from $0 to $30 million in just 26 months!). So just how did he do it? Cole shares with Dave the seven steps he's developed over his time in sales that are proven to attract the best sales reps, optimize their performance and create more revenue at an even faster rate. Learn from from Cole by heading to closers.io Find Cole on Instagram: @colethomasgordon Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

Birdie attends a party to talk about her "wellspring of magic" and finds the other attendees an... interesting bunch. Trigger warnings: Memory loss/dementia, loss of a baby, loss of a partner, detailed descriptions of sickness, illness, and death. Find us on our website at spectralevidence.carrd.co! Support us on Patreon at patreon.com/mxeliramos! Or find us on social media! Twitter: twitter.com/specevi_pod Tumblr: spectralevidencepod.tumblr.com Team Georgia Head as Birdie Aylesworth Romeo Di Giovanni as Kit Bailey Tilian Colón as Jules Aylesworth Cydonia as Miss April June Bernard Kyer as Benjamin Blair Julie Hoverson as Mary Garfield BlaqRock as Silas Valentino Additional voices provided by Eli Ramos and Clary Cheung. Thanks to Lucas, Ferris, Ezra Lee Buck, Chris Magilton, Audrey Pham, Yan, Joshua Hazeghazam, Eliseo Ramos, Cole Gordon, Seth Timple, Calliope Monroe, Inigo Sherwani, Kyla Worrell, Tyler Jay, Ma Cristina for pledging to us on our Patreon at patreon.com/mxeliramos. Music "ambient piano 'Candrika' -Moonlight-" by Leela Takaki Fall In Love With A Stranger - Piano Bar Lounge by JuliusH Cool Piano Jazz by JuliusH Trygve Larsen -Raw Peppers -Instrumental Jazz by Nesrality It Had to be You by Nesrality I'll See you in My Dreams by Nesrality From freesound.org “Vinyl » vinyl_record_needle_static_01.wav” by joedeshon (https://freesound.org/people/joedeshon/sounds/140295/)) “Radio Sounds I've found. » Weirderbeep” by E_Vice (https://freesound.org/people/E_Vice/sounds/255803/)) “sound_design_excerpts » Janitor's Bedroom Ambience” by Tomlija (https://freesound.org/people/Tomlija/sounds/173273/)) From Zapsplat.com Designed drone, subtle, airy and dark, abandoned and desolate

After the events at the fair, the Kazans try to get back to normal. Trigger warning for sexual language, injury, and mentions of death. Find us on social media! Twitter: @crownjewelspod Website: https://crownjewelspod.carrd.co Transcripts available at https://tinyurl.com/crownjewelstranscripts Cast and Crew INIGO SHERWANI, the Showrunner and on Writing ELI RAMOS on Supervision, Writing, and Sound Editing Q AVRAHAM on Music EASTGATE as HEER KAZAN SETH TIMPLE as ALTAF MIRZA DEVIN NISSAN as NAZZY KAZAN JACQUELINE MCKERNAN as BILAL KAZAN RICA SANTOS as LEE QUINCY NICOLE TUTTLE as ELENA QUINCY JULIAN DAILEY as CAGNEY JUSTIN SAINT as RHYS Additional voices provided by Eli Ramos. Thanks to Lucas, Ferris, Ezra Lee Buck, Chris Magilton, Audrey Pham, Yan, Joshua Hazeghazam, Eliseo Ramos, Cole Gordon, Seth Timple, Calliope Monroe, Inigo Sherwani, Heather Granger, Psy13, Kyla Worrell, Tyler Jay, Ma Cristina, and Bridget and Bun, our patrons for Aster Podcasting Network. (patreon.com/mxeliramos) Attributions for sound effects and music From freesound.org “Door Slam” by viznoman (https://freesound.org/people/viznoman/sounds/267306/)) “Reaching Into Laptop Bag Case Deep pocket.wav” by Coral_Island_Studios (https://freesound.org/people/Coral_Island_Studios/sounds/348210/)) “Metal Pan Crashes” by Nothayama (https://freesound.org/people/nothayama/sounds/172497/)) “Ambiences » Kitchen Roomtone, A” by Moulaythami (https://freesound.org/people/Moulaythami/sounds/530620/)) “crowd terrasse.wav” by JFBSAUVE (https://freesound.org/people/JFBSAUVE/sounds/19773/)) “Page_turn.wav” by hollowriku (https://freesound.org/people/HollowRiku/sounds/146780/)) “sound_design_excerpts » Janitor's Bedroom Ambience” by Tomlija (https://freesound.org/people/Tomlija/sounds/173273/)) From Zapsplat.com Footsteps Female - Wedges Wood Run Footsteps Female - Wedges Wood Slow Arm, leg or other limb rest, down on leather couch with a creaking of the leather 1 Thick coat, jacket, arm, sleeve movement 1 Arm, leg or other limb rest, down on leather couch with a creaking of the leather 3 Chair sofa person sit down soft cushioned Steampunk machine operating, clicks and beeps, malfunction, break down 2 Put Book on Shelf 13 Fist Punch NoVocal_02 Metal wind chime short ring 4 Mobile Phone Vibrate 2 Short Bursts Door Heavy Wood Open Close Boys sneaker, single footstep on concrete 1 - 6 Cellphone Smart Screen Button Press Click Feedback 02 Software or app voip call ringtone, ringing, digital 4 Impact - Body punch, clothing, jacket impact 4 Ringtone, smartphone, high pitched and musical Music "beseger", "please leave a message after the yeep", and "witches love cake" by Q Avraham. “Slow and Low” by Diff_Style “Lived Years” by SergeQuadrado “Dark Street - Dark Ambient Soundscape” by Dream-Protocol

Time is not on Cair Mallplex's side--doors stay jammed shut, the oxygen is rapidly depleting, and the power is still down for the count. Jet, Caine, Sebastian, and Ganymede make the journey to repair the power grid, while tensions mount ever higher between the Reyes family. Featuring deep reads about character, a lot of mannequins, and a new narrator. Trigger warnings: Arguing/yelling, discussions of loss of family, fire, earthquakes , and discussion of electrocution/cardiac arrest. Find us on our website at undertheelectricstars.com! Transcripts are available on our website. Support us on Patreon ➠ patreon.com/mxeliramos Follow us on social media! Twitter ➠ twitter.com/utes_podcast Tumblr ➠ undertheelectricstarspodcast.tumblr.com Team Robin Guzman as Jettison Reyes Rhea Anne as Caine Reyes Rue Dickey as Ganymede Moreno John Patneaude as Sebastian Reyes Philomena Sherwood as Tari de Whitte Rey Ángel Yoali Olachéa Martinez as Indra Kevin Paculan as Vic Vass Christine Kim as Su-jin Yi Chaitrika Budamagunta as Lola Sunn Katriel Charoite as Nell Palomo, Serena El-Hajali as Ava Jafari Stephanie Arata as Elizabeth Haven Matheus Nogueira as Kaleo Hale Additional voices were provided by Eli Ramos, Lily Froio, Kai Ramos, Josh Hazeghazam, and B. Narr. Thanks to Lucas, Ferris, Ezra Lee Buck, Chris Magilton, Audrey Pham, Yan, Joshua Hazeghazam, Eliseo Ramos, Cole Gordon, Seth Timple, Calliope Monroe, Inigo Sherwani, Heather Granger, Psy13, Kyla Worrell, Tyler Jay, and Ma Cristina, our patrons for Aster Podcasting Network. (patreon.com/mxeliramos) Attributions for sound effects and music Music Metaphysical Connection by Gabriel Douglas Myter by Gabriel Douglas Danger at the horizon by SamuelFrancisJohnson Neon Skys by Gabriel Douglas Dark Street - Dark Ambient Soundscape by Dream-Protocol Darkness Visible by Dream-Protocol Long Thriller Theme by SergeQuadrado Dead Home by SavannaMusic The Two Siblings by SamuelFrancisJohnson Guitar Cruise -Background Music -Santana style by Nesrality Fester by GabrielDouglas Midnight Dance (pure piano) by joy921111 From freesound.org “open_close » car_trunk_C.mp3” by Taira Komori (https://freesound.org/people/Taira%20Komori/sounds/211915/)) “Seatbelt In, A.wav” by InspectorJ (https://freesound.org/people/InspectorJ/sounds/318679/)) “Tools Misc » Ratchet Screwdriver” by theshaggyfreak (https://freesound.org/people/theshaggyfreak/sounds/294438/)) “Powerdown” by qubodup (https://freesound.org/people/qubodup/sounds/222372/)) “CarDoorOpenClose3.wav” by phenoxy (https://freesound.org/people/phenoxy/sounds/195448/)) “Competition 2 » fire_embers_large_campfire.aif” by Dynamicell (https://freesound.org/people/Dynamicell/sounds/17554/)) “Computer Beeps 2” by LPHypeR (https://freesound.org/people/LPHypeR/sounds/564590/)) “plundering-the-toolbox” by Eelke (https://freesound.org/people/Eelke/sounds/387201/)) “Inside an abandoned lead mine » Rockfall in mine.wav” by Benboncan (https://freesound.org/people/Benboncan/sounds/60085/)) From Zapsplat.com Ford Fusion Petrol Plastic Mask Handling 02 Designed drone, dark and empty interior space Drone, Loud Slightly Industrial Rumbling Hiss CB radio beep 1 Woodchipper, petrol engine, motor, start then idle, running slow Metal - Knock on Metal Bathtub (Zapsplat).mp3 Fireball Flame Effect Fireball Pass 01 Male frustrated grunt Soundscape, Drone, Dark, LFE, Scifi, Ambience, LOOPS SEAMLESSLY Designed LFE, air movement, rumble, very low pitched, short, could be through a tunnel or underground 1 Body drop chain leather short 02 Earthquake rumble with rocks, dirt and stones movement, landslide Fantasy game sound, explode, large heavy rock crack open Designed drone, subtle and airy with a weird whining Horror atmospheric drone, menacing, sinister and tense Horror hit, violin stab with reverb, great for creating shock, jump scare 1 Can place on table Single footstep, gentle, high heel on wooden floor 1 - 8

 Discover how to get that awesome online marketing breakthrough through the power of observing and adapting Learn what platform suits you and your business that will keep your clients hooked and splurge on your products Find out how to effectively and organically increase your online sales by letting your clients feel cared for Resources/Links: Wanting to Find Out How to Up Your Online Marketing Game and Keep Your Products Booming and On the Trend? Learn how you can organically and effectively be everyone's go-to business online: www.strategicprofits.com/jay Summary Have you been struggling with the fast-pacing changes brought by the online world that it makes online marketing just so hard? Do you want to know the nits and grits of online marketing so that you can maximize your business and product's potential? Are you ready to breakthrough online growth with the right marketing strategy that will last you a lifetime and organically attract high-paying clients? Rich Schefren is widely recognized as an Internet marketing pioneer and one of the world's top experts on online business strategy. He has coached the world's top online business gurus, increased client revenues by BILLIONS of dollars, and grew 3 of his businesses to 7-figures a year. Agora publishing a billion-dollar testimonial. In this episode, Rich talks about the different online marketing tactics and strategies that you can apply to your business that can organically get you traction and clients. He also shares the importance of being aware of anything online— from trends to hashtags and whatnot, which you can adapt and help you market online. Check out these episode highlights: 02:21 – Rich's ideal client: “Anyone that uses online marketing to either make money, grow a business, etc., is ultimately a client of ours or a potential client of ours based on some of the products that we recently released, like in the last few years, really, it's so wide open.” 03:18 – Problem Rich helps solve: “Well, I would say that, you know, if they are not satisfied with the performance of their marketing, at the end of the day, like, that's the problem I would solve. So, that's the starting point, really.” 23:58 – Rich's Valuable Free Action (VFA): “I would say that they should pay more close attention to the people that they buy from, the places that they shop from, and notice anything that is new to them when they first noticed that. Like, you know, all of these things are hidden in plain sight, you know.” 29:05 – Rich's Valuable Free Resource (VFR): Check out Rich's Website: www.strategicprofits.com/jay 32:15 – Q: You wouldn't know to ask me this question, but since I'm asking myself the question and delivering the answer, let me tell you. A: I want to share what I did to watch my coaching. It's something I've taught to numerous people and the people who have done it have done very well and done the same. Tweetable Takeaways from this Episode: “The one competitive advantage that cannot be copied is timing.” -Rich SchefrenClick To TweetTranscript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Welcome everyone to another edition of Marketing The Invisible. My name is Tom Poland, beaming out to you there from little Castaways Beach from Queensland, Australia, joined today by Rich Schefren. Rich, good day, Sir. Very warm welcome. Where are you hanging out? Rich Schefren 0:23 I am in Delray Beach, Florida. Tom Poland 0:26 Sounds like a nice spot to be. For those of you who don't know Rich, you must have been living in a cave, because he is one of the founding fathers of online marketing. He's literally one of the world's top experts on online business strategy. He's coached a Rolodex of who's who in the world of internet marketing. Most of the internet, the people that I respect and I hold in high esteem based on their integrity in the results in the internet marketing world have been mentored by Rich. He's come out of retirement. He's got- If I read his whole bio, it's kind of, it would rival war and peaceful credentials and lengths, he said. For example, just plucking one thing out of the air, he's got a testimony from Agora about how he helped them get to $1 billion of extra revenue. I mean, you can't live on a billion dollars, right, Rich? But it's a good start, yeah? Rich Schefren 01:19 Yes, a good start. I wish I would have negotiated a piece of that, but unfortunately, not. Tom Poland 1:25 I want to add, as well, that Rich is just an extraordinarily generous person. I remember getting something from you for free and it was about strategic alliances. It was a giveaway, but it was something that had been previously sold for a lot of money, and rightly so because it was chock full of value. And everyone I speak to, the usually inestimable Bob Bly, who introduced us Rich, speaks so highly of not only your integrity but your generosity. So, delighted to have you on the show. I think without further ado, we will announce the title, which is “The #1 Key to Breakthrough Online Growth”, and we're going to kick off. Folks, today, I so wanted to have Rich on the show. I'm throwing away our seven-minute timer. We'll go through the same questions, but we might take a little deviation here and there with his act of smells and gold. So Rich, let's kick off with question number one, though. Who's your ideal client? Rich Schefren 2:15 Yeah, it's very wide open these days, which is always generally a bad answer for marketers, right? Tom Poland 2:20 Right. Rich Schefren 2:21 Anyone that uses online marketing to either make money, grow a business, etc., is ultimately a client of ours or a potential client of ours based on some of the products that we recently released, like in the last few years, really, it's so wide open. So, you know, the same product that became our flagship is great for agency owners, it's great for coaches and consultants, as well as people who are trying to scale a business online. So, which will make sense, I think, as we go on. Tom Poland 2:52 As we go on. So, common denominator – people wanting to get growth online. Would that be fair? Rich Schefren 2:57 Yeah. Tom Poland 2:58 So, question number two is what's the problem you solve? We were talking before the interview. It sounded very much like, if I could paraphrase it, the problem you solve is people feel like they're a voice in a crowd of screaming people. How would you define the problem you solve? We know it's about growth, but what is the problem or the potential people are looking for when they become a client to yours? Rich Schefren 3:18 Well, I would say that, you know, if they are not satisfied with the performance of their marketing, at the end of the day, like, that's the problem I would solve. So, that's the starting point, really. That if the marketing is not performing as well as it should or as they hoped or etc., not powering the growth that they want, then that's what we solve. And the- I don't know if I should go further with that. Tom Poland 3:44 Yeah, please. Let's do. Anything you think about, your own? Rich Schefren 3:48 Yeah. So, what most people don't realize is that there are strategies, tactics, channels, etc., that can, at one moment in time, be insanely powerful, but that over time, it degrade. Tom Poland 4:07 Right. Rich Schefren 4:08 And that's pretty much consistent with everything, as far as marketing online. And so, the only exception to that can be tremendously great creative, like an amazing copy or something like that, but that's outside the reach of most people. Tom Poland 4:23 Right. Rich Schefren 4:24 So, you know, I'll give you an example. So, when I brought the VSL to Agora, it was back in 2007. Tom Poland 4:33 Just let me explain to folks. VSL is the Video Sales Letter. Rich Schefren 4:37 Yeah, Video Sales Letter. It was invented by John Benson. He's the creator of it. He invented it at the end of 2005. He first did it for a client in 2006. I saw that and brought it to Agora, like soon thereafter, early 2007. When Agora used that, that's what the testimonial from them, from Bill Bonner and Mark Ford says, when I brought it over to them, immediately, conversion rates went up 400% in the US, 300% in France, 250% in Germany, and all they did was take the sales letters that they had and copy and paste it into a PowerPoint. You know, white background, black text. That's it. And just to give a full arc of that story, right? So, John Benson invented it at the end of 2005. The very first course on video sales letters didn't come out until 2010. And that was the 3X VSL method by John Benson. And the Agora got those benefits in 2007, 2008, 2009, 2010, right? By 2017, there was absolutely zero difference between a regular sales letter and a VSL the way that Agora had been doing it. So, zero, right? And so, what most people don't realize is that you're either there for the beginning or you don't get the benefit that, like, you could get. And you know, a year later, when I invented automated webinars, like, we had the same thing. Like, the show up rates were 80%. The registration rates were high, like you know, because there wasn't- it wasn't the way it is now, right? Tom Poland 6:18 Yep. Rich Schefren 6:18 And so, every marketing, or if you were early on in AdWords or early on in Facebook, like there was a time when it was very easy. Tom Poland 6:27 Yeah. Rich Schefren 6:28 The time is over now, right? Like, now, it's easier to make something work on YouTube than it is on Facebook, and if you don't know that, you could be pounding your head against the wall to try and make Facebook work. So, there are these levers, but what's more important than the lever itself is also the timing. And because not only this performance degrade on any channel, any tactic, any strategy, but the effort that's involved to get the result increases over time. So, you have one graph, which is results, they're going down, right? Like, if I can- Tom Poland 7:01 Yeah, I got it here. Rich Schefren 7:02 Like going down, right? But then, the effort to get the result is going up. So, you have this like, moment in time right over here where it's high results, low effort, right? And then it goes down and up, and so now all of a sudden, on this side, it's high effort, not great results, right? And if someone looks at their marketing arsenal, their marketing mix, you know, the assets that they're using, and none of them are anything that is new, like not anything that has been introduced in the last 12 months or 18 months, then probably, everything in their mix is stuff that everybody knows. And if you're using stuff that everybody knows, there's not really the advantage to propel you forward. And what I think most people miss these days, is that that's the primary way of growth online. And so, whether people realize that or not, they should take a step back and look at the businesses that they know that are successful online; I'm not talking about, you know, VC-funded, but entrepreneurial driven, and how they grew and what was their primary way of growth, and generally, it can be reduced down to a channel, a strategy, or a tactic that they got on before the rest of their industry did – the other people, right? And so, I got known because back in 2006, I wrote a free report. And back when I wrote that free report, you know, my problem was is that I got great results for clients like Ryan Deiss and Russell Brunson and those guys, but nobody wanted business coaching back in 2006 and nobody knew who I was. And so, I wrote a free report, like hoping to get a dozen clients. Just put it on my blog. It's called the “Internet Business Manifesto”. And then, that ended up going viral. And so, been downloaded millions of times, and totally took me from unknown to known, and built the West, built the business, etc. And for the next year and a half, from, you know, that first report, Internet Business Manifesto I wrote in June of 2006, till 2008, I wrote six more free reports. And that's how I built my whole business, just like writing free reports, putting them on my blog, and having affiliates mail for it. And that was a very effective strategy in 2006, 2007, 2008. In 2009, the book “Free”, written by Chris Anderson, the editor of Wired Magazine, was talking about this new concept about giving stuff away for free to sell your product, but by that time, that's when everybody knows. And there's no doubt, right? That if someone were to start today, like if they thought they could put a free report on their blog, and that somehow, they'd have millions of dollars, like a month or two later, that's not going to happen, because the window has already closed. So, that's what I'm talking about, as far as this idea that there are asymmetric kind of rewards for stuff that is new online because they grab attention and it's not clear yet as obvious that I'm trying to sell you something, right? It's like stealth, camouflage kind of selling. Tom Poland 10:23 Right. And so, what I'm hearing is that once the thing becomes common place, it becomes- it doesn't get the cut through that I need to get in order to get noticed. It doesn't get noticed. It doesn't get acted on. So, there's two things. There's the lever or the platform or the tactic or whatever it is, the VSL or the free report, but it's also the timing. Rich Schefren 10:42 Right. Tom Poland 10:43 I almost had to use the analogy, but it sounds a bit like multi-level marketing. If you don't get in at the top, it's going to be too late. And, you know, it's kind of like, when I got to the share market, everyone was in there, and so, yeah. You know, if the taxi driver is telling me about the best stock to buy, it's probably time to get out. Rich Schefren 10:58 Right. But the good news is that there's always something. Tom Poland 11:00 Right. Rich Schefren 11:01 So, it's just a question of like, figuring out what it is now? Or, what's next, right? It shouldn't be shocking, right? That there might be an opportunity right now on TikTok, right? Like, it should not be shocking to anyone. Tom Poland 11:16 No. Yeah. Rich Schefren 11:17 Now, finding out like what it is and what's working. Like, you either can come to a service like mine, or you can just, you know, keep your ears open and eyes open, rather, and pay attention to anything that gets you to pay. Anything that you notice that's different and new. And I can give you a ton of different examples of like what's working now, but yeah. I mean, that's the gist. Anytime someone sees something and stops and says, “what is that?” There's something to it. Tom Poland 11:45 And so, we need to pick up areas. So, we don't necessarily have to be the innovator, the one person that comes up with one idea at the right time. We might be able to kind of hang on to this shit tiles and go on for the ride, if I'm mixing my metaphors up. Maybe just three or four examples of what you think is hot right now. Rich Schefren 12:01 Sure. Yeah. So, something that, like, we talked to our group about recently, a couple months ago, was one that is called Interactive Sales Letters. It's like a video sales letter, but they're interactive. And this was shared with me by Daniel Levis. He's a copywriter. Tom Poland 12:19 Yeah. Rich Schefren 12:20 And he changed his application funnel for his coaching program from the standard model, which is, you know, ad, opt in, VSL, application, right? Like, that's the process. So, there are two different companies that you can do this with. One is VideoAsk. The other is Go Tolstoy, like the writer, Tolstoy, Leo Tolstoy. Both of them are platforms where you can do interactive video. And so, Daniel Levis has it where, you know, you get to this one. The difference is that instead of people going through multi pages, they stay on one page. It's a seamless experience. And the number of people that he was able to get into his coaching program grew from like about 200 to 300%, like the conversion rates were that much higher, the show up rate was higher, everything was higher, and it makes sense, when I explain why. Tom Poland 13:13 Right. Rich Schefren 13:14 So, it's an interactive video, and Daniel does three different questions throughout. And the first question is, are you B2B or B2C? And then, you know, they click a button on it, and then it keeps talking. Tom Poland 13:28 Yup. Rich Schefren 13:29 And the next question is, which niche are you most closely aligned with – health, wealth, or relationships? And they answer, and then it keeps talking. And then the last one is like, are you a small, medium, or large business? And he attaches numbers to those three different, you know, categories. Tom Poland 13:46 Right. Rich Schefren 13:47 And so, with those three questions, there's two answers to the first one, three answers to the second, three for the third, so it's two times three, it's six, times another three is 18. There's 18 buckets that someone could fall into. Tom Poland 14:01 Gotcha. Rich Schefren 14:02 And as soon as they finish that third question, Daniel then goes into a case study about someone very similar to them. Who's in B2B or B2C like them? Who's in the same niche as them? Who has a similar business than they had, and that's now at the next level, right? And then invites them to apply and set up a call, but like, while he's talking them through it, right on the video, because they never have to leave that video, it's all seen. Tom Poland 14:28 Right, it's clever. Rich Schefren 14:29 And that has a higher engagement rate right out of the gate, right? Because it's new and novel. Tom Poland 14:34 Right. Rich Schefren 14:35 And then, in addition, the message is more catered to them and they're being kind of pre-sold before they get on, even on the call, right? And so, that would be an example of something that's working really well now, but I'll give you another one that's in the same field, because this one is very much working like right now and it will be something that, in a year and a half from now, will be a problem. Tom Poland 14:59 Right. Rich Schefren 15:01 And it's funny because a friend of mine, Rudy Mawer, who runs a lot of the brands for Tai Lopez, like he sits on top of Pure1 and RadioShack and all the brands that they bought, and he called me because he has a coaching program. And he was like, “I heard that there's been a change in the way they're being sold, and I heard that, like, I should talk to you about those.” So, I was like, “Yeah, I'll send you the thing that we did on the segment.” And so, this one came from a gentleman by the name of Cole Gordon. Cole is the guy that has set up the phone rooms for a lot of gurus that want to have phone sales but want to keep it totally in house. Like, they don't trust, and there's a lot of good reasons not to trust other people because they can damage your reputation so fast, right? Tom Poland 15:45 Yeah. Rich Schefren 15:46 So anyway, he's done it with like Traffic and Funnels, and Aaron Fletcher, and a bunch of bigger companies, too, he's also worked with before. And so, I did a call. I did a, you know, a segment with him, and he started that by telling me that outbound is the new inbound. And so, that was the premise of the segment. And what he was talking about was that the standard process, the way I was explaining it, the way Daniel used to do it, right? Opt in page, video, right application. Instead, it's opt in, but it also has optional phone number, and then as soon as the person – this is just one of seven different funnels that you went over, right? But when they're watching the video, there's an outbound call to that person while they're engaged, right? That's an extra call that's being added to the sequence, right? And that extra call is taking a very, like, leadership concierge role. It's just like, what brought you to the site, seeing if they can give them something right now for free as a gift that like kind of fits where they're at, and setting up the future call, etc. so there's already that first touch point. And so, very interesting segment. And actually, I've done a segment with the guys from Traffic and Funnels and Chris Evans. And he was telling me that they had started sending out more content to their list and sending them to the blog, and then people could opt in for content expansion, you know, and that they were making an extra, you know, mid six figures a month, because they were doing that. I was like, “I don't understand how you're making an extra six figures just by that.” But it's because when they're on the site, getting their content expansion, that's when all sorts of phone calls are happening out, right? Tom Poland 17:38 Right. Rich Schefren 17:39 So, I asked the guys from Traffic and Funnels about it, and they said, “Oh, yeah. We switched to outbound and that's now responsible for about 90% of our sales.” Tom Poland 17:48 Wow! Rich Schefren 17:49 It starts like the first contact starts outbound. So, like, that's a strategy right now. It's very effective, right? You can bet, you know, dollars to donuts, right? That as more people start doing that, at some point in time, whether it's eight months from now, whether it's a year and a half from now, two years from now, people are not going to appreciate that call. Tom Poland 18:09 Right. Rich Schefren 18:10 Right now, they do. They feel like this business really cares. Tom Poland 18:12 It's novel. Rich Schefren 18:13 But when they start getting calls from every website they got into, it's going to be a different story. So, very effective now. Tom Poland 18:21 Interesting. Okay. Rich Schefren 18:23 The next one, this one was shared by also two different people kind of overlapping. It's about discovery ads for YouTube. So, Aleric Heck was talking about how, you know, it's a great opportunity right now to grow your channel if you have an organic YouTube channel by using discovery ad, and that they're very inexpensive. And discovery ads, just for people who don't know, when you're watching a YouTube video, some of the suggested videos on the right hand side are discovery ads. Tom Poland 18:57 Okay. Rich Schefren 18:58 And then also, if you search by keyword, sometimes, a few of the top ones will also be discovery ad. And generally, you're advertising your organic content, right? And so, our work just was talking about it as a, like right now, it's very useful to use, it's very inexpensive, and it can reduce your overall advertising rates for several reasons. I, then, also did one with Ian Stanley. And Ian Stanley teaches people. It's one of the best actual biz ops out there, because I'm generally not a fan of biz op at all because they don't work. But it needs to just, people have to be email copywriters. And there's a million businesses out there that don't manage them as well that you can actually have a career. I mean, you're not going to get rich but you can make, you know, six figures as an email copywriter relatively easily. Anyway, so he uses discovery ads as well. And if you have an organic channel on YouTube, you have to link it to your Google account. Until you link it to your Google account, you can't, you know, you don't get the benefit of having an organic account because you can retarget anyone that watches your organic videos once your organic YouTube account is linked to your advertising account. Tom Poland 20:18 Right. Rich Schefren 20:18 You can't go back. And you can only go to the point where your link those up. And so, what Ian is doing is he's spending five bucks a day on Discovery ads to get his videos, and then he- retargeting on YouTube is relatively cheap as well, very cheap, actually. So, once he retargets anyone who watches any of his videos, so the people that come to his videos through discovery ads are the same as people that can do it organically. And on just $5 a day, he is selling high-end coaching to clients through this whole process of moving people through the discovery ad to channel, prevent seeing other ads, and then ultimately being taken off site. And other ones are a little bit more complicated, but those are examples, I would say, of different strategies that are currently working right now. Tom Poland 21:14 It's interesting. Rich Schefren 21:15 And you know, another thing I can just quite share is that whereas I don't know of any marketer who has gotten any ads to work from YouTube, or Facebook, or Instagram on TikTok. I know lots of marketers who have ads that work on TikTok, that work on Instagram, Facebook, and YouTube. Like, that format works on all channels, right? Which is interesting. They don't know yet how to apply that, but it's something to think about. Tom Poland 21:47 Well, certainly test on TikTok, and if you don't get it working, go to the other channels, maybe. But yeah, this is interesting. So, the key point, I think, folks, is that there are innovations. You don't necessarily have to be the innovator, but you have to keep your eyes and ears open and notice what you are noticing, because there might be an opportunity to jump on that particular bandwagon before it rides off the cliff. One day it will. Rich Schefren 22:09 And what I would say is, is that you don't need- not every element of your business needs to be this, but you need one. Like, you know, like when I released my free reports, like I was using regular email, a regular blog, like what was the thing at that moment was free content that was valuable, that made a sale. Tom Poland 22:29 Yes. Rich Schefren 22:30 You know. When I did the webinars, like it was the same thing, like everything else was normal, like the standard stuff everyone else was using. So, my point is that you don't need 100 of these things, but there should be one element in part of your marketing arsenal that is relatively new, that your competitors are not using. And you should spend some time looking for that and recognize. And it could be in any other industry, but it's not yet been in your industry so your prospects are not like familiar with it. Your competitors aren't using it. Tom Poland 23:03 And the process of innovation, it's necessary that people are going to fail, people are going to trip over, that if you can hang off, if you can notice what is working somewhere, you know, perhaps, you could avoid a lot of those a lot of that downtime and wasted money. But it's either way. It's fascinating stuff. And essentially, what you're saying is that, really, the only competitive advantage of sustainable is innovation. You've got to have something that's timing Rich Schefren 23:25 The one competitive advantage that cannot be copied is timing. Tom Poland 23:31 Perfect. Alright. So, terrific stuff. Strategic, but also lots of examples to flesh out those concepts. Let me give you question five. I've skipped a couple because I think we've covered them adequately and lots of value has gone out, anyway. What would you say would be one valuable free action? Where could someone go from here to start the process of exploration or innovation or timing? What's one step in the right direction you'd recommend people take? Rich Schefren 23:58 I would say that they should pay more close attention to the people that they buy from, the places that they shop from, and notice anything that is new to them when they first noticed that. Like, you know, all of these things are hidden in plain sight, you know. They're out there. It's just a question of whether you can spot them or not. And you're not going to spot all of them, that's for sure, but you only need to spot one, you know, at any given point. So, I would say that, you know, recognize that some percentage of your time – and I'm not necessarily saying a lot of it; maybe 5%, maybe 10% – put some amount of your time recognizing that if you look at what your marketing arsenal is right now and you don't have anything that you would say is cutting edge or something that's relatively new, then you should spend 5-10% of your time to be on the lookout for those things. Go to different marketers sites. Opt into their stuff. See what they're doing. See if it's anything different than what you're doing, right? Most of the time, it's not going to be found in a course, because generally, it takes a few years or at least a year or two for something to get out in a course. So generally, you know, there might be a few in a course, but that's not the amount of time to invest it. Courses are great for what they are. They're just not great for the latest and greatest, usually. Tom Poland 25:19 Yep. Yeah. Rich Schefren 25:20 So, I would say that, and be willing to test, but recognize that, when I speak to most people, if they get honest about it, they've never spent any time looking for this. And so, the first thing is to recognize one that there is this kind of time element that is involved with marketing, and that, you know, looking at what the people that you look up to, that you know are doing well, what they're doing is a start, ideally not in your industry, so that you have the opportunity to be first in your industry, and experiment. You know, at the end of the day, putting your own spin on things. Like, the reason I wrote a free report was that I was listening to a Dan Kennedy program for coaches and consultants. And at that moment in time, I had my coaching program. Nobody knew me, right? And so, I'm listening, like very eagerly, and I will always remember the question and answer because, like, I can't believe that I thought this way once, but I did, so, you know. But I had this great coaching program getting people great results, but I felt like I needed new front-end products, new low-priced products to acquire new customers. And then I would need, you know, mid-tier products. Like, I needed this whole built-out business in order to do well. And I didn't know what to put in these front-end products, these low-priced products, because I had all this great stuff in my coaching program, but I was afraid to take anything from my coaching program because I was afraid I cannibalize my coaching program. Tom Poland 26:52 Right. Rich Schefren 26:52 So, I'm listening to this Q&A session that is at the end of what Dan presented, and this coach asked the exact question that I was thinking, which is, I have like this coaching program but I don't know what to put in these lower-priced products to acquire customers because I'm afraid I'll cannibalize. And Dan just laughed at him. Like literally started, like chuckling, and he said – these are his exact words. He's like, “Baba? Baba? You don't get it. You put your best ideas in those products because that's what's going to get people to want to join your coaching program.” Tom Poland 27:24 Right. Rich Schefren 27:25 And I was like, that was news to me, back in like, you know, 2005-ish, or whenever I was listening to it. I was like, that was news to me. And the more I thought about it, I was like, well, if that's true, then what if I just gave it all the way from like, put not all my good ideas, but what if I gave a bunch of good ideas away for absolutely free? Tom Poland 27:44 Yep. Rich Schefren 27:45 And what if I gave people, gave affiliates, you know, 25% of the coaching, like, just for giving away a free valuable report? And so that's what I tried, right? Like that. It was just an experiment, but it was based on Dan's saying, what he said, and based on like, what I know about online marketing, and maybe like, asking affiliates to just give away something highly valuable and we'll take care of all the selling and do everything from there. Maybe that's enough. And it was enough. And so, didn't have to build a lot of front-end products and I didn't have to do all these things. But it was because like, I was willing to experiment. Tom Poland 28:20 Yes. And we all want this thing that's going to stay true and sit and deliver results for ad infinitum, for eternity, but unfortunately, it just doesn't exist. So, someone's going to move the cheese, right? Rich Schefren 28:33 Yeah. I mean, people are always shocked. Like, I wrote a report on automated webinars in early 2008, weighing out how to work, like the whole model. That's still used today. And people were shocked, like, “why would you do that?” And I'm like, if I thought I could actually do it forever and no one would know about it, I would certainly- Tom Poland 28:52 Keep it to yourself. Rich Schefren 28:53 That's not on the table. Yet anyway, so I credit the guy that invented Tom Poland 29:00 Right. It's going to have a “use by” date, so he has to get it out before that expires. Rich Schefren 29:05 Yeah. Tom Poland 29:05 So Rich, let's go to your website. You're going to set up a special page – www.strategicprofits.com/jay. What are people going to find when they go there? Rich Schefren 29:17 Yeah. So, they're going to find, this was a book that Jay Abraham used at the most recent Anthony Robbins, like super high-end Mastermind. Jay called me because he was giving away one of his books, and none of his books have really the internet component in it and he felt that that was necessary. And so, we took seven of the segments that I'm talking about, like the examples I was giving you, and Jay titled it “Getting Everything You Can Out of All That's Hot Online” which is like a take-off of his book, getting everything you can from all that you've got. Tom Poland 29:55 Right. Rich Schefren 29:55 And this has strategies in here from Tim Burd, who has Ads Secrets, which is one of the best Facebook groups out there for media buyers people, like he's got several 1000 in there that pay him 97 bucks a month; Fernando Cruz, who's the Head Marketer for Legacy, which is one of the best divisions of grow wise until it was just sold for $3 billion; Jordan Menard, who is the top media buyer. I'll give you an example of another one just with Jordan. It's not the one that's in the book. The one in the book is about how to produce new angles. But Jordan shared a strategy with me. This was like about 18 months ago so its effectiveness is a little less than where it was, but it still works. And he showed me in split tests. He had three split tests. He had one for Bob Proctor who's a client of his, one for the Morrison Brothers who's also a client of his, and one, Agora property. And he did a split test with Facebook ads, and all he changed was two words – the first two words of the Facebook post. And the two words that he added were “It's true…” And “it's true…” boosted the click through rate by about 50-70%. Tom Poland 31:10 Wow! Rich Schefren 31:11 Kind of shocking. But anyway, so Jordan Russell Brunson has his favorite funnel, the funnel that actually has built more click funnels than any other funnel, and one that he spends over a million dollars a month on, that's cashflow positive. And then Aleric Heck talking about YouTube retargeting, and why it's so effective and how to do it, and Growth Secrets, Molly Mahoney. So, it's seven different strategies that people can have, and we are planning on selling it on Amazon, but for your listeners, they can get a free by just going to www.strategicprofits.com/jay. j-a-y. All lowercase. Tom Poland 31:49 Rich Schefren, it's been an absolute pleasure having you on the show. I'm so glad we throw away the seven-minute timer. Folks, hope you enjoyed that. Go get that book for free. www.strategicprofits.com/jay. Rich, your score on the gentlemen. Thanks very much. Rich Schefren 32:04 My pleasure. I do want to answer that last question. Tom Poland 32:08 Oh, I'm sorry. That's my bad. Question seven, kind of our trademark question – what's the one question I should have asked you but didn't? Rich Schefren 32:15 Yeah. You wouldn't know to ask me this question, but since I'm asking myself the question and delivering the answer, let me tell you. I want to share what I did to watch my coaching. It's something I've taught to numerous people and the people who have done it have done very well and done the same. So, you know, it's very first time I got a chance to speak where I was going to sell something, and I'm not a really- I'm a great marketer, because I'm a bad salesperson. Tom Poland 32:43 You've to be good at one or the other. Rich Schefren 32:45 Yeah. I was quite concerned about selling from stage, especially with other sharks speaking, right? Because that's not me. And so instead, I decided that to avoid the possibility of there not being anyone getting up and buying, better to like, kind of make sure that that's not even an option, so I'll make an application only. So, there's no reason to rush. You could just fill out the application, and you know, etc. And then well, what could I do to get people to want to fill out the application? And I could put a really strong guarantee. And so, my original guarantee when I started my coaching program, and it was the first group of people that I coached, and those were nice, those guys, you know, it was a year-long program, you will double the amount that you're currently making and you will be working half as much by the time we're done. Like 4x your return on your like, on your own. And there were several hundred people in the room. And that guarantee got, you know, especially when I reinforced it, got quite a few people to apply. Tom Poland 34:00 Right. Rich Schefren 34:01 So, you're basically guaranteeing that I'm going to be at 4x and a year from now, or all the money I pay you is going to, you know, be returned to me, and I'm doing private coaching at this point. It's not like a group program. Like, there's some group components, but I'm talking to everyone individually, too. Tom Poland 34:18 Yes. Rich Schefren 34:19 And so, I had about 40 some on, like 47, 48. I don't remember how many, but 40 some on apply. Tom Poland 34:26 Yeah. Rich Schefren 34:27 But I then spoke to every single person for 15 minutes, because I only accepted the people who I felt I could actually deliver that for, right? So, put a big guarantee out there if you have the opportunity to talk to a good, you know, some amount of your prospect. Put a strong guarantee out there. Make it by application only, but then, only accept that people into the program you actually could deliver on, right? You know, I never worked harder than that year, because like, I didn't have a program. I didn't know. But I knew that these people were winners I felt, and I felt like I could help them, right? Tom Poland 35:09 Yeah. Rich Schefren 35:09 But it was that, and then it was my delivering that result for those people, so that I didn't have to refund anyone's money, that their results went into the Internet Business Manifesto. So the Internet Business Manifesto, like, reek of proof, and it was the proof of those people who I had built the program on. And so, I was talking to them individually, like twice a month, I was doing group, like lessons for the group. Those group lessons were based on the individual calls that I had, so they were based on what I felt they needed. That's what I was teaching. So, my entire program was built out by delivering, so that one group. Then, that was what I ended up selling, automated for the next 10 years, right? Like, that exact program. I had A studies. I had everything from that initial group, and that initial group was gotten by an over-the-top guarantee application where I would only accept the people that I could help around. Tom Poland 36:17 A careful selection. So, there was actually a heck of a lot of integrity around that. And last question, bonus question, then we'll wrap up in another 30 seconds. You think that the marketplace responds a lot better when they sense you have skin in the game. You're offering all money back after you work for people for 12 months. People are going, “Wow, Rich must really believe in this.” Rich Schefren 36:36 I think there's a part of that. I also think that, you know, on the one hand, people think that that's a tremendous investment, and it certainly is, right? Like, I'm willing to risk a lot. But also, the likelihood of someone being this honest with you after you've been personally talking to them as a coach, where people have opened up to you like, you know, they're on your side. They want the outcome. But, you know, if you're a good coach, odds are that they've also grown to like trust and bond with you, right? And so, I think, partly that. And then the other thing I would say, which like, just as an added bonus tip, there is no excuse, like zero, for a coach not to be a great marketer. Because the questions that marketers, like we'd love to know the real answers to, are the questions that coaches get answered, like at the beginning of a conversation, right? Tom Poland 37:43 Yeah. Rich Schefren 37:43 So, a lot of times, in all the free reports I wrote, one of the most common feedback I got was, “It felt like you were just standing right over my shoulder, like you were describing quite me.” Tom Poland 37:53 Music. Music to my ears. Yeah. Rich Schefren 37:57 You know, if you coach a lot of people, you don't have to hear the stories that many times to see the commonalities that are in all of them, but people generally won't open up to anybody like that. They are opening up to you because you're here to help them, and that is the exact information that is like the gold when it comes to marketing. Tom Poland 38:18 Isn't it? Yeah. Rich, thanks so much for your time. Rich Schefren 38:20 My pleasure. Tom Poland 38:21 Thanks for checking out our Marketing The Invisible podcast. If you like what we're doing here please head over to iTunes to subscribe, rate us, and leave us a review. It's very much appreciated. And if you want to generate five fresh leads in just five hours then check out www.fivehourchallenge.com.

In this episode, we are joined with Cole Gordon, CEO at Closers.io, a company that recruits, hires, and trait top 1% sales representatives. Closers.io expertise lies in creating ethical selling frameworks that eliminate awkwardness and sales pressure and building a team of setters and closers that delivers consistency and predictability for the business. They help clients master leadership-driven sales. Tune in to learn more!

After Kit storms out of Valerie's cabin, she finds herself at the local record store with Molly, Friday, and a familiar voice from the radio. Something new has made its way to the little town of Wyrm Harbor, and Kit and his friends just might have front row seats. Trigger warnings: Discussions about implied abusive parental figures. Find us on our website at spectralevidence.carrd.co! Support us on Patreon at patreon.com/mxeliramos! Or find us on social media! Twitter: twitter.com/specevi_pod Tumblr: spectralevidencepod.tumblr.com Team Romeo Di Giovanni as Kit Bailey Inigo Sherwani as Molly Wingfield Breeana Aplin as Friday Dao BlaqRock as Silas Valentino Vyn Vox as Indigo Lovejoy Georgia Head as Birdie Aylesworth Thanks to Lucas, Ferris, Ezra Lee Buck, Chris Magilton, Audrey Pham, Yan, Joshua Hazeghazam, Eliseo Ramos, Cole Gordon, Seth Timple, Calliope Monroe, Aidan Bainso, Inigo Sherwani, Kyla Worrell, Tyler Jay, and Ma Cristina for pledging to us on our Patreon at patreon.com/mxeliramos. Music "ambient piano 'Candrika' -Moonlight-" by Leela Takaki Lifting by SamuelFrancisJohnson (https://pixabay.com/sound-effects/lifting-12548/) Rising into Darkness by SamuelFrancisJohnson (https://pixabay.com/sound-effects/rising-into-darkness-16314/) Comfort by SergeQuadrado from Pixabay (https://pixabay.com/users/sergequadrado-24990007/?tab=audio) Darkpad-01 by SamuelFrancisJohnson (https://pixabay.com/music/ambient-darkpad-01-16316/) Mutamento by Mirko Boroni (https://pixabay.com/music/modern-classical-mutamento-mirko-boroni-10615/) From freesound.org “Seatbelt Click” by airsoftreviewerhd (https://freesound.org/people/airsoftreviewerhd/sounds/240637/) “Perforated Tear” by everythingsounds (https://freesound.org/people/everythingsounds/sounds/198233/) “Door Slam” by viznoman (https://freesound.org/people/viznoman/sounds/267306/) “UK Dialing "Ringing" Tone” by AdamWeeden (https://freesound.org/people/AdamWeeden/sounds/163637/) From Zapsplat.com Person sitting down on mattress 2 Chair sofa person sit down soft cushioned Person sit down on cushioned chair 1 Person sit down on cushioned chair 2 Jar Glass Candy Open Cellphone Smart Screen Button Press Click Feedback 02

In today's episode, Cole and I discuss the best strategies to scale a 7-figure business. The post 260 – How to Scale a 7-Figure Business on Autopilot with Cole Gordon appeared first on Early To Rise.

Zero Zero has been trying to get some of the Cair Mallplex crew onboard with the revolution, but it's proving difficult: Nell's disappearing around every corner while Ganymede dodges questions like laser blasts. Only Tari, ever energetic and perky, seems to have an in--but can Caine handle eir influencer ways before they lose their cool? Featuring the Holy Terrors, a lack of power converters, and several gay moments. Find us on our website at undertheelectricstars.com! Transcripts are available on our website. Support us on Patreon ➠ patreon.com/mxeliramos Follow us on social media! Twitter ➠ twitter.com/utes_podcast Tumblr ➠ undertheelectricstarspodcast.tumblr.com Team Philomena Sherwood as Tari de Whitte Christine Kim as Su-jin Yi Rhea Anne as Caine Reyes Chaitrika Budamagunta as Lola Sunn Rey Angel Yoali Olachea Martinez as Indra Kevin Paculan as Vic Vass Katriel Charoite as Nell Palomo Rue Dickey as Ganymede Moreno Maganda Marie as Astra Kilby Clinton Vance as Katz Delany Brandon P. Jenkins as Harlan Turingson Bridget Guziewicz as Ronan Moreno Additional voices were provided by Eli Ramos. Thanks to Lucas, Ferris, Ezra Lee Buck, Chris Magilton, Audrey Pham, Yan, Joshua Hazeghazam, Eliseo Ramos, Cole Gordon, Seth Timple, Calliope Monroe, Aidan Bainso, Inigo Sherwani, Heather Granger, Psy13, Kyla Worrell, Tyler Jay, and Ma Cristina, our patrons for Aster Podcasting Network. (patreon.com/mxeliramos) Attributions for sound effects and music Music Night of Chaos by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4127-night-of-chaos License: https://filmmusic.io/standard-license Cyan by Patchworker f.k.a. [friendzoned] | https://soundcloud.com/patchworker Music promoted by https://www.free-stock-music.com Creative Commons Attribution-ShareAlike 3.0 Unported https://creativecommons.org/licenses/by-sa/3.0/deed.en_US Thanks by Patchworker f.k.a. [friendzoned] | https://soundcloud.com/patchworker Music promoted by https://www.free-stock-music.com Creative Commons Attribution-ShareAlike 3.0 Unported https://creativecommons.org/licenses/by-sa/3.0/deed.en_US Weightlessness by AlexChernykh The Soul-Crushing Monotony Of Isolation (Instrumental Mix) by Punch Deck | https://soundcloud.com/punch-deck Music promoted by https://www.free-stock-music.com Creative Commons Attribution 3.0 Unported License https://creativecommons.org/licenses/by/3.0/deed.en_US East Street by | e s c p | https://escp-music.bandcamp.com Music promoted by https://www.free-stock-music.com Attribution 4.0 International (CC BY 4.0) https://creativecommons.org/licenses/by/4.0/ Long Road To Nowhere by Glitch | https://soundcloud.com/glitch Music promoted by https://www.free-stock-music.com Creative Commons Attribution 3.0 Unported License https://creativecommons.org/licenses/by/3.0/deed.en_US Thanks to VST Warehouse for the use of their VST "styrofoam". From freesound.org "Footsteps, Concrete, A.wav" by InspectorJ (https://freesound.org/people/InspectorJ/sounds/336598/)) “chair_sitting_2.wav” by freqman (https://freesound.org/people/FreqMan/sounds/25925/)) “chair_sitting_5.wav” by freqman (https://freesound.org/people/FreqMan/sounds/25928/)) “Apple slicing.wav” by tosha73 (https://freesound.org/people/tosha73/sounds/546566/)) “ambience » roomtone apartment (A005T43)” by hard_dealer (https://freesound.org/people/hard_dealer/sounds/476778/)) “bass » bass_loop_13.wav” by jungle (https://freesound.org/people/junggle/sounds/31674/)) “PA microphone feedback (1) tapping.wav” by FreqMan (https://freesound.org/people/FreqMan/sounds/42929/)) “Applause Clapping” by dersuperanton (https://freesound.org/people/dersuperanton/sounds/435877/)) “AudienceReactions » Audience Cheering” by unchaz (https://freesound.org/people/unchaz/sounds/150957/)) “Ambience/Atmosphere/Nature » Mall ambiance” by giddster (https://freesound.org/people/giddster/sounds/460167/)) “public » people ambience large hall 01.flac” by klankbeeld (https://freesound.org/people/klankbeeld/sounds/171317/)) “lighter » lighter2.flac” by Halleck (https://freesound.org/people/Halleck/sounds/19321/)) From Zapsplat.com Knock on metal bathtub 2 Body punch, clothing, jacket impact 2 Drone Cavernlike, Subtle, Airy Ambience, department store, calm, shop Rummaging through makeup items in pouch 2 Designed drone, loud, slightly industrial rumbling with hiss Game sound, simple short 2-tone electronic beep, positive, collect point 1 Chair sofa person sit down soft cushioned Science fiction, spacecraft door open with air release Science fiction, spacecraft door close Knife blade scrape, draw, metal, fast 4 Knife blade scrape, draw, metal, fast 1 Carrot slice with knife on plastic chopping board 2 Theatre audience chatter, during intermission Rowdy English soccer crowd (150 people) cheer, very jubilant Rowdy English soccer crowd (150 people) cheer, clap and whistle Science fiction machine shut down or power off 1 Bathroom heater switch off Designed drone, subtle, airy and dark, abandoned and desolate Household Flashlight Torch Turn On or Off Boots Lino Run Boots Lino Regular

Former Mississippi State pitcher Cole Gordon is rising in the New York Mets organization these days, but on today's Dear Ol' State, he stops by the show to talk with Joel Coleman and Logan Lowery. Get the story behind Gordon's legendary mullet, his MSU career and a whole lot more.

Birdie and Kit go to visit the cabin of one Miss Valerie Tique: local documentarian of strange phenomenon and the wife of Miss April June. But will Ms. Tique believe the impossible story they tell? And what answers could she possibly give to explain it? Trigger warnings: Mention of scars/injury, misophonia warning (drinking sounds at 10:50 to 11:22), extensive discussion of space and the universe, yelling. Find us on our website at spectralevidence.carrd.co! Or find us on social media! Twitter: twitter.com/specevi_pod Tumblr: spectralevidencepod.tumblr.com Team Georgia Head as Birdie Aylesworth Romeo Di Giovanni as Kit Bailey Inigo Sherwani as Molly Wingfield Cydonia as Miss April June Faye Holliday as Miss Valerie Tique Thanks to Lucas, Ferris, Ezra Lee Buck, Chris Magilton, Audrey Pham, Yan, Joshua Hazeghazam, Eliseo Ramos, Cole Gordon, Seth Timple, Calliope Monroe, Aidan Bainso, Inigo Sherwani, Heather Granger, Psy13, Kyla Worrell, Tyler Jay, and Ma Cristina, our patrons for Aster Podcasting Network. (patreon.com/mxeliramos) From freesound.org "Open letter and reading" by dersuperanton (https://freesound.org/people/dersuperanton/sounds/434466/) Music "ambient piano 'Candrika' -Moonlight-" by Leela Takaki "Blue Feather" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/ "Impromptu in Blue" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/ "Metaphysik" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/ "Thunder Dreams" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/ "Long note One" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/ "Static Motion" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

Kaleo and Ava have been stuck at home for the last few days, with a case quickly growing cold and a grudge the size of the whole Metropolis against each other. But when a mysterious drive appears, prompting the duo to find its sender before he disappears, they've got to join forces again and follow their one and only lead. Featuring an indulgent Hackers (1995) reference, an automat machine, and one really cool bow tie. Find us on our website at undertheelectricstars.com! Transcripts are available on our website. Follow us on social media! Twitter ➠ twitter.com/utes_podcast Tumblr ➠ undertheelectricstarspodcast.tumblr.com Team Matheus Nogueira as Kaleo Hale Serena El-Hajali as Ava Jafari Dylan Vodzak as Levi Hale Setaareh Nikbin as Niusha Jafari Everett Yang as Hayden Dunajski Katriel Rose as Nell Palomo Stephanie Arata as Elizabeth Haven. Additional voices were provided by yours truly, Kai Ramos, Jenny Pan, and Alex Kingsley. Thanks to Lucas, Ferris, Ezra Lee Buck, Chris Magilton, Audrey Pham, Yan, Joshua Hazeghazam, Eliseo Ramos, Cole Gordon, Seth Timple, Calliope Monroe, Aidan Bainso, Inigo Sherwani, Heather Granger, Psy13, Kyla Worrell, Tyler Jay, and Ma Cristina, our patrons for Aster Podcasting Network. (patreon.com/mxeliramos) Music Executive Image by Zapsplat.com Multiplication by Bluemount_Score Lost Ambient Lofi - Sad Background Music by Lesfm Ethereal Wasteland Music 1 by astrofreq Happy Dance by Alex MakeMusic Tense Detective Looped Drone by ZakharVahala Romantic Violin Suite by GoodBMusic Modular Ambient 3 by sscheidl Drum&Bass Rock Pendulum Inspired Instrumental by Hyde - Free Instrumentals | https://soundcloud.com/davidhydemusic Music promoted by https://www.free-stock-music.com Creative Commons Attribution-ShareAlike 3.0 Unported https://creativecommons.org/licenses/by-sa/3.0/deed.en_US Intervention by Scott Buckley Resonance by Scott Buckley Parasite by Scott Buckley From freesound.org “Open&closeLaptop(wakesup)T17.WAV” by n_audioman (https://freesound.org/people/n_audioman/sounds/318650/) “real?_world_recordings » shopping mall ambience.wav” by Tomlija (https://freesound.org/people/Tomlija/sounds/99566/) “Free Dancehall Air Horn Sound Effect (EFX)” by neilyhype (https://freesound.org/people/neilyhype/sounds/557337/) “Retro Game sounds » jingle.wav” by MakoFox (https://freesound.org/people/MakoFox/sounds/132361/) “Machines - Mechanical » Vending Machine.wav” by CBJ_Student (https://freesound.org/people/CBJ_Student/sounds/547388/) “Public Spaces » Qantas Club Changi.mp3” by digifishmusic (https://freesound.org/people/digifishmusic/sounds/36435/) “2013_LesCorts_Foley » crush_hit_metallic_voice.mp3” by sonsdebarcelona (https://freesound.org/people/sonsdebarcelona/sounds/187790/) “Bubblegum Machine Variations” by CUeckermann (https://freesound.org/people/CUeckermann/sounds/444804/) From Zapsplat.com Ringtone, modern, digital, smartphone style 2 Chair sit down on sofa Springs sit down on sofa Footsteps female wedges wood slow Game sound, loading, waiting tone, mallet loop 2 IMPACT BODY FALL Concrete Leather 02 Human body fall hard thud 001 Body punch, clothing, jacket impact 1 - 7 Footsteps Female - Stiletto Heels Wood Floor Slow 03 Food court in shopping mall, busy lunchtime, people chat and eat, chair movements, Sydney CBD, Australia Glass patio sliding door slide 2 Drone cavernlike subtle airy

The Kazans close in on Altaf, while unknown forces begin to close in on all of them. Trigger warning for kidnapping and hostage situations, stalking, explosives, physical violence, character injury, and death. Find us on social media! Twitter: @crownjewelspod Website: https://crownjewelspod.carrd.co Transcripts available at https://tinyurl.com/crownjewelstranscripts Cast and Crew INIGO SHERWANI, the Showrunner and on Writing ELI RAMOS on Supervision, Writing, and Sound Editing Q AVRAHAM on Music ANJALI KUNAPANENI as HEER KAZAN SETH TIMPLE as ALTAF MIRZA DEVIN NISSAN as NAZZY KAZAN JACQUELINE MCKERNAN as BILAL KAZAN RICA SANTOS as LEE QUINCY NICOLE TUTTLE as ELENA QUINCY Q AVRAHAM as ISAAC BERK JULIAN DAILEY as CAGNEY JUSTIN SAINT as RHYS Additional voices provided by Eli Ramos. Thanks to Lucas, Ferris, Ezra Lee Buck, Chris Magilton, Audrey Pham, Yan, Joshua Hazeghazam, Eliseo Ramos, Cole Gordon, Seth Timple, Calliope Monroe, Aidan Bainso, Inigo Sherwani, Heather Granger, Psy13, Kyla Worrell, Tyler Jay, and Ma Cristina, our patrons for Aster Podcasting Network. (patreon.com/mxeliramos) Attributions for sound effects and music From Freesound.org “Crunch & Crack » Knuckle Cracking Long” by Clearwavsound (https://freesound.org/people/Clearwavsound/sounds/524611/)) “seagulls” by eelke (https://freesound.org/people/Eelke/sounds/144835/)) “Lockdown Sounds » Frying Eggs” by JaimeLopes (https://freesound.org/people/JaimeLopes/sounds/516891/)) “Auditorium » Dragging a table.wav” by dmadridp (https://freesound.org/people/dmadridp/sounds/233436/)) “Cell Phone » Cell phone vibration - short pulses” by MrAuralization (https://freesound.org/people/MrAuralization/sounds/256159/)) “WOODEN DOORS » Doors, glass door, frame door, open, close, reverb, door creaking.wav” by SkySoundLibrary (https://freesound.org/people/SkySoundLibrary/sounds/584855/)) “Letter Box” by qubodup (https://freesound.org/people/qubodup/sounds/216571/)) “Drawers » Steel Drawers_02” by MattRuthSound (https://freesound.org/people/MattRuthSound/sounds/550407/)) “Ticking_Timer_30_Sec.wav” by MATRIXXX_ (https://freesound.org/people/MATRIXXX_/sounds/487726/)) “iPhone_Texting.wav” by MATRIXXX_ (https://freesound.org/people/MATRIXXX_/sounds/506962/)) “Ringing sounds » Incoming call - Clavi ringtone sound” by pogmothoin (https://freesound.org/people/pogmothoin/sounds/351285/)) “Drawers » Steel Drawers_06” by MattRuthSound (https://freesound.org/people/MattRuthSound/sounds/550411/)) “Tumbleweed_Impact_001.wav” by duckduckpony (https://freesound.org/people/duckduckpony/sounds/204028/)) “Weapons » Weapons_GunUnHolster.wav” by duckduckpony (https://freesound.org/people/duckduckpony/sounds/204043/)) “candy wrapper » candy wrapper crinkle E.wav” by volivieri (https://freesound.org/people/volivieri/sounds/37170/)) “noises and synth » cable tie.wav” by THE_bizniss (https://freesound.org/people/THE_bizniss/sounds/39318/)) “street musicians » barrel organ from 1 meter.wav” by klankbeeld (https://freesound.org/people/klankbeeld/sounds/202334/)) From Zapsplat.com Chair Sofa Person Sit Down Springs 01 Single footstep, gentle, high heel on concrete, pavement Body punch, clothing, jacket impact 1, 4, 5, 7 Fist Punch No Vocal 02 Knife Blade Draw 04 IMPACT_BODY_FALL_Concrete_Leather_03 High Heels - Single Footstep on Concrete 1 and 3 Footsteps Female - Wedges Wood Slow Footsteps Female - Wedges Wood Run Footsteps Male - Boots Concrete Regular 01 Footsteps Male - Boots Concrete Regular 02 Footsteps Male - Boots Lino Run Thick Heels Wood Slow 01 Wood Frame Old Fashioned Open Fire Burning Human Body Fall Hard Thud 01 Boys sneaker single footstep on concrete 1 - 6 Chair sofa person sit down soft cushioned IMPACT_BODY_FALL_Concrete_Leather_02 IMPACT_BODY_FALL_Concrete_Leather_03 (Zapsplat).mp3 MUSIC "beseger", "please leave a message after the yeep", and "i was alone then i wasn't" by Q Avraham. Action Suspense by Caffeine Creek Band Past Tense by Savfk | https://www.youtube.com/savfkmusic Music promoted by https://www.free-stock-music.com Attribution 4.0 International (CC BY 4.0) https://creativecommons.org/licenses/by/4.0/ The last october day by Markforest Tu nas pas de non by Monplaisir Being Delicate by Glitch | https://soundcloud.com/glitch Music promoted by https://www.free-stock-music.com Creative Commons Attribution 3.0 Unported License https://creativecommons.org/licenses/by/3.0/deed.en_US Suspence Cinematic Music Effect by alexcardozomusic Night City Drive (Loopable) by GioleleFazzeri A Fight You Can't Win by Purely Grey | https://soundcloud.com/purelygrey Music promoted by https://www.free-stock-music.com Creative Commons Attribution 3.0 Unported License https://creativecommons.org/licenses/by/3.0/deed.en_US Machine Talk by George-Sundancer Variatio 21 Canone alla Settima by Kimiko Ishizaka Soft Rain - Delicate Piano Music by Julius H

Wyrm Harbor is a pleasant enough location, but most people have given it a wide berth as of late. A string of disappearances in August has set everyone on edge--most of all, Birdie. On a late night walk back to her house, Birdie runs into some trouble. Trigger warnings: Being stalked/followed, discussion of missing persons and disappearances, discussion of police and crime investigations (child endangerment), yelling, being cornered/chased, loud sounds (thunderstorms), discussion of death, gore, detailed description of injury and scars. Find us on our website at spectralevidence.carrd.co! Or find us on social media! Twitter: twitter.com/specevi_pod Tumblr: spectralevidencepod.tumblr.com Team Georgia Head as Birdie Aylesworth Tilian Colón as Jules Aylesworth Romeo Di Giovanni as Kit Bailey Cydonia as Miss April June Inigo Sherwani as Molly Wingfield Breeana Aplin as Friday Dao Indigo Keener as Ruth Belrose Lillie Celeste-Davis as Alice Eve-Mae Additional voices were provided by Eli Ramos and Clary Cheung. Thanks to Lucas, Ferris, Ezra Lee Buck, Chris Magilton, Audrey Pham, Yan, Joshua Hazeghazam, Eliseo Ramos, Cole Gordon, Seth Timple, Calliope Monroe, Aidan Bainso, Inigo Sherwani, Heather Granger, Psy13, Kyla Worrell, Tyler Jay, and Ma Cristina, our patrons for Aster Podcasting Network. (patreon.com/mxeliramos) From Freesound.org “Loading CD or DVD into drive” by ABStudios (https://freesound.org/people/ABStudios/sounds/177198/)) “Wind Chimes” by mandymatz (https://freesound.org/people/mandymatz/sounds/424033/)) “Foliage_Rustling_001.wav” by duckduckpony (https://freesound.org/people/duckduckpony/sounds/204030/)) “Classroom Ambience (before class)” by aldy505 (https://freesound.org/people/aldy505/sounds/403928/)) “Footsteps Boots_Linoleum.wav” by roman_gens (https://freesound.org/people/roman_gens/sounds/475080/)) “Foley » Footsteps Sneaker Linoleum” by Kinoton (https://freesound.org/people/Kinoton/sounds/546826/)) “Ambiences » Classroom Walla_Int.wav” by Cell31 Sound Productions (https://freesound.org/people/Cell31_Sound_Productions/sounds/340165/)) “candy wrapper » candy wrapper crinkle E.wav” by volivieri (https://freesound.org/people/volivieri/sounds/37170/)) “Footsteps, Dry Leaves, G.wav” by InspectorJ (https://freesound.org/people/InspectorJ/sounds/347850/)) “tacks in jar 01.wav” by movingplaid (https://freesound.org/people/movingplaid/sounds/88565/)) “Tacking paper to corkboard” by pfranzen (https://freesound.org/people/pfranzen/sounds/266894/)) “Ambience » Windy_Night_02A.wav” by dheminc (https://freesound.org/people/dheming/sounds/194499/)) “Narrative » Candy Bar Wrapper Crinkle” by ejgvibes (https://freesound.org/people/ejgvibes/sounds/203030/)) “Zombi growls » Zombie/Monster roars, growls, grunts, devouring sounds (juicy)” by umnnachtung (https://freesound.org/people/umnachtung/sounds/533165/)) “Animals » Cat Meow 3” by ebcrosby (https://freesound.org/people/ebcrosby/sounds/334435/)) “Sekalaiset Miscellaneous » Rysähdyksiä / Crash, wooden crashes, some creaks, mix” by YleArkisto (https://freesound.org/people/YleArkisto/sounds/299263/)) “LightningCrash.wav” by NoiseNoir (https://freesound.org/people/NoiseNoir/sounds/238302/)) “BodyDrag1.aif” by bennychico11 (https://freesound.org/people/bennychico11/sounds/44406/)) “horror_bone_crunch.wav” by soundscalpel.com (https://freesound.org/people/soundscalpel.com/sounds/110617/)) From Zapsplat.com Person sit down on chair x 3 Bag, rucksack, backpack place down on ground 3 Person jumps on wooden boardwalk 1 Person jumps on wooden boardwalk 2 Bean bag being sat on Large beanbag movement 1 Large beanbag movement 2 Approaching thunderstorm, rain and drips in yard, rain increases, rumbles of thunder Close thunderstorm, windy with driving rain, thunder rumbles and light cracks Music "ambient piano 'Candrika' -Moonlight-" by Leela Takaki the stillness of winter by dylan-darby "Ghost" by Tim Beek (timbeek.com) "Ossuary 6 - Air" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/ The House of Leaves by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4496-the-house-of-leaves License: https://filmmusic.io/standard-license "Shadowlands 2 - Bridge" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/ "SCP-x6x (Hopes)" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

Sebastian Reyes, the brother that Caine thought they'd lost forever, is standing right in front of them. He's got a new look, new friends, and even a new nickname, but a few years apart can't possibly change a whole lifetime's relationship... right? In the meantime, Zero Zero splits up and finds out a little more about Cair Mallplex. Featuring sibling antics, friendship wins, and a case of mysteriously disappearing parts. Find us on our website at undertheelectricstars.com! Transcripts are available on our website. Follow us on social media! Twitter ➠ twitter.com/utes_podcast Tumblr ➠ undertheelectricstarspodcast.tumblr.com Team John Patneaude as Sebastian Reyes Rhea Anne as Caine Reyes Philomena Sherwood as Tari de Whitte Rue Dickey as Ganymede Moreno Chaitrika Budamagunta as Lola Sunn Kevin Paculan as Vic Vass Robin Guzman as Jet Serena El-Hajali as Ava Jafari Matheus Nogueira as Kaleo Hale Katriel Charoite as Nell Palomo Christine Kim as Su-jin Yi Rey Ángel Yoáli Olachea Martinez as Indra Bridget Guziewicz as Ronan Moreno Thanks to Lucas, Ferris, Ezra Lee Buck, Chris Magilton, Audrey Pham, Yan, Joshua Hazeghazam, Eliseo Ramos, Cole Gordon, Seth Timple, Calliope Monroe, Aidan Bainso, Inigo Sherwani, Heather Granger, Psy13, Kyla Worrell, Tyler Jay, and Ma Cristina, our patrons for Aster Podcasting Network. (patreon.com/mxeliramos) Music "Riverline" by Tri-Tachyon (https://soundcloud.com/tri-tachyon/albums)) "Back to Guitars -Relaxing Background Music" by Nesrality "Cinematic Horror Drone" by sscheidl "Machine Talk" by George-Sundancer "The Death of a Supernova" by bandersn4tch "Overcast" by GeriArt "Soundscape - D125" by Tri-Tachyon (https://soundcloud.com/tri-tachyon/albums)) "Modular Ambient 03" by sscheidl "Morning Light - Ambient Acoustic Guitar Background Music For Videos" by Lesfm "Dust (Ambient Guitar)" by Tri-Tachyon (https://soundcloud.com/tri-tachyon/albums)) "Reyes Family Theme" by Eli Ramos From Freesound.org “Computer Beeps 2” by LPHypeR (https://freesound.org/people/LPHypeR/sounds/564590/)) “Alert (1)” by Beetlemuse (https://freesound.org/people/Beetlemuse/sounds/529626/)) “Tuning on a cheap AM radio” by CGEffex (https://freesound.org/people/CGEffex/sounds/98338/)) "Bashing, Cardboard Box, Interior, A.wav" by InspectorJ (www.jshaw.co.uk) of Freesound.orghttps://freesound.org/people/animatik/sounds/376171/ "Footsteps, Concrete A.wav" by InspectorJ of Freesound.org (freesound.org/people/InspectorJ/sounds/336598/) From Zapsplat.com Telephone receiver lift (kiosk) Hang up telephone receiver, phone booth Large shopping mall, voices, environment, ambience, footsteps Single footsteps, gentle, high hell on concrete, pavement Body, big comfy chair, sit, cloth Eating a wasabi pea Eating a potato chip, crisp, single bite, crunch 3 Game Tone Toggle Scroll (Zapsplat) Designed drone, airy and cavernous, cave, subtle Single footstep, boot, soft and gentle on concrete 1 - 7 (Zapsplat) Metal spanner, wrench, 13mm, drop on hard surface 2 Drill bit put down on work bench 4

2 Keys I Used to Scale to 8 Figures | Cole Gordon Sales Room Podcast

How I Collected $400k Per Month As a Sales Rep w/ Long Term Follow Up | Cole Gordon Sales

Alex Fuentes, Eshe Kagayaki, Laura Quidet, and Michael Eddison become victims of circumstance. A future is smashed beneath the heel of trust. Written by Aidan A. Look for more SkillSet at their feed. Trigger Warnings: Kidnapping, Loss of Autonomy, Phone Tracking, Loud Noises, Glitching Sounds Social Media Twitter - https://twitter.com/SkillSetPod Tumblr - https://skillsetpodcast.tumblr.com Transcripts can be found on our website after the episode's official release: https://skillsetpodcast.tumblr.com - Thank you to our Patrons: Lucas, Ferris, Ezra Lee Buck, Chris Magilton, Audrey Pham, Joshua Hazeghazam, Eliseo Ramos, Cole Gordon, Seth Timple, Calliope Monroe, Aidan Bainso, Inigo Sherwani, Psy13, Heather Granger, Psy13, and Kyla Worrell. - Team Justin Saint as Alex Fuentes Grace Griego as Eshe Kagayaki Devin Nissan as Laura Quidet Dustin Vuong Nguyen as Michael Eddison Additional voice work provided by Suraht, Jenna Oliver, and Eli Ramos Attributions for sound effects and music Music "Garden of Untamed Roses Act II" by Lloyd Rodgers "On Things Invisible to the Eye Act II" by Lloyd Rodgers "Chillout 2" by 1tamara2 From freesound.org “Tv on” by rivernile7 (https://freesound.org/people/rivernile7/sounds/241120/)) “Bottle Glass Movement” by EminYILDIRIM (https://freesound.org/people/EminYILDIRIM/sounds/539165/)) “Surround Ambiences » UP Library Study Centre Ambience” by blouhond (https://freesound.org/people/blouhond/sounds/163588/)) “Page_turn.wav” by HollowRiku (https://freesound.org/people/HollowRiku/sounds/146780/)) “Heavy Dinosaur Footsteps Jurassic Park Water” by theguitarmanjp (https://freesound.org/people/theguitarmanjp/sounds/385013/)) “Machete 04” by Jagadamba (https://freesound.org/people/Jagadamba/sounds/275121/)) “Metal shop » Metal Sheet Bang.wav” by Razzvio (https://freesound.org/people/Razzvio/sounds/79569/)) From Zapsplat.com Audio cable connector noise, glitch 3 Glitch heavy Distorted glitch Blowing bubbles into water in metal pot 1 Science fictionmachine sudden switch off power down 001 Hand pats x3 on leather sofa arm rest Small fabric bag with metal buckle set down on ground 5 Small compact leather handbag rummage inside 1 Glass window smash 01 Big junk impact, smash, crash, mostly metal, plastic, glass and wood. Version 2 Magic wand ascend tone Cinematic whoosh into a thumping hit 2 Single footstep, gentle high heel on concrete, pavement Stylus pen tap on phone or screen Mobile cell phone, smartphone, vibrate, 2x short bursts Boys sneaker footsteps 1 - 6 Sewer, water flows with drips inside sewer tunnel Knife slice, slash skin, fleshy wound, squelch of blood and guts 2 Magic shimmer, ripple, ascend, great classic sound for magical spell or movement Knife, dagger blade draw, pull from sheath 1 Science fiction, small robot transform Sci-fi large robot, futuristic robotic swell, morph, transition 19 2 metal shopping baskets bang together 1 2 metal shopping baskets bang together 2 Science fiction power pack, machine or device power up Designed cinematic whoosh, fast, sounds like a launching swoosh 3 Designed cinematic whoosh, fast, sounds like a launching swoosh 1 Robot failure, glitch, power down 4 Designed digital glitch 2 Impact body fall concrete leather 03 Cloth rip 4 Cloth rip 5 Horror riser, reversed violin stab, great for shock, fear, dramatic and scary uses 2 Massive junk and debris impact with whooshes 2

On his own, Altaf makes a new friend as the rest of the Kazans are desperately looking for him. Find us on social media! Twitter: @crownjewelspod Website: https://crownjewelspod.carrd.co Transcripts available at https://tinyurl.com/crownjewelstranscripts Cast and Crew INIGO SHERWANI, the Showrunner and on Writing ELI RAMOS on Supervision and Sound Editing Q AVRAHAM on Music ANJALI KUNAPANENI as HEER KAZAN SETH TIMPLE as ALTAF MIRZA DEVIN NISSAN as NAZZY KAZAN JACQUELINE MCKERNAN as BILAL KAZAN RICA SANTOS as LEE QUINCY NICOLE TUTTLE as ELENA QUINCY Q AVRAHAM as THE EMPLOYEE Additional voices provided by Tigo Castillo, Tyler Jay, Eli Ramos, Skelle, Chaitrika Budamagunta, and Inigo Sherwani. Thanks to Lucas, Ferris, Fran Carr, Ezra Lee Buck, Mildred Ramos, Chris Magilton, Audrey Pham, Yansa, Joshua Hazeghazam, Eliseo Ramos, Cole Gordon, Seth Timple, Calliope Monroe, Aidan Bainso, Inigo Sherwani, Heather Granger, Psy13, and Kyla Worrell, our patrons for Aster Podcasting Network. (patreon.com/mxeliramos) Attributions for sound effects and music Zapsplat Bunch of keys pick up from cardboard box Door, abandoned house, old wooden wardrobe, middle door, key lock and unlock various intensities and speeds Footsteps on wooden floor, floorboards Bus journey, internal perspective, UK 1 Person swallows, gulp, drinking Syringe squirt liquid out into air, short and fast. Version 1 Stylus pen tap on phone or tablet screen Single click, screen press on smart phone 2 Charles Daly, CD, FTAW, shotgun, pump action, 12 gauge, unlock action Train station subway (Zapsplat) Janitor's Bedroom (tomlija) Ceramic dish, plate, drop on ground and smash, break 1 Single footstep, gentle, high heel on concrete, pavement 1 Single footstep, gentle, high heel on concrete, pavement 3 Aftermath of a thunderstorm, light rain and drips, distant rumbles of thunder Child stair gate hinge squeak and creak 3 Child stair gate hinge squeak and creak 4 Fast whoosh or swipe into glass smash. Version 2 Body hit, impact with baseball bat or other similar club, hard whack with a crack and crunch sound Impact on wooden desk, items on desk rattle 2 Impact, several medium sized pieces of wood drop, collapse Wooden driveway gate impact 1 Horror riser, discordant church organ style Designed riser production element, mid frequency, fear, horror, dark and sinister Horror, slow tension building riser leading into a massive menacing, haunting and chilling atmosphere Freesound "Footsteps, Concrete A.wav" by InspectorJ of Freesound.org (freesound.org/people/InspectorJ/sounds/336598/) Music "beseger", "witches love cake", "you seem pretty neat", and "please leave a message after the yeep" by Q Avraham. Feel The Love by Peyruis | https://soundcloud.com/peyruis Music promoted by https://www.free-stock-music.com Creative Commons Attribution 3.0 Unported License https://creativecommons.org/licenses/by/3.0/deed.en_US Sign by Naoya Sakamata | https://soundcloud.com/naoya-sakamata/sign-dark-piano-music-naoya-sakamata Music promoted by https://www.free-stock-music.com Creative Commons Attribution 3.0 Unported License https://creativecommons.org/licenses/by/3.0/deed.en_US

2X Your Funnel ROAS with This "Salesmen Secret" - Cole Gordon Sales Training

The journey's been unbearably long (for a number of reasons), but Zero Zero pushes ever onwards towards their goal. The night glitters dangerously and not just with lights--dangers still await them as they draw closer to their destination, for the road is not as empty as it seems. Featuring the greatest band that never was, skeptics of blurry pics, and a reappearance that might change everything. Trigger warnings: Loud sounds, fire, cars and truck honking. Find us on our website at undertheelectricstars.com! Transcripts are available on our website. Follow us on social media! Twitter ➠ twitter.com/utes_podcast Tumblr ➠ undertheelectricstarspodcast.tumblr.com Team Rhea Anne as Caine Reyes Rey Ángel Olachea Yoáli Martinez as Indra Kevin Paculan as Vic Vass Christine Kim as Su-jin Yi Robin Guzman as Jet Chaitrika Budamagunta as Lola Sunn Rue Dickey as Ganymede Moreno Philomena Sherwood as Tari de Whitte Katriel Rose as Nell Palomo Setaareh Nikbin as Niusha Serena El-Hajali as Ava Jafari Matheus Nogueira as Kaleo Hale John Patneaude as Sebastian Reyes. Thanks to Lucas, Ferris, Fran Carr, Ezra Lee Buck, Mildred Ramos, Chris Magilton, Audrey Pham, Joshua Hazeghazam, Cole Gordon, Seth Timple, Calliope Monroe, Aidan Bainso, Inigo Sherwani, Heather Granger, Psy13, and Kyla Worrell, our patrons for Under the Electric Stars. (patreon.com/mxeliramos) Music Purple Light is Fading by MokuseinoMaguro from Pixabay Robots Talk After All by astrofreq from Pixabay Accelerator by Yoshinori Tanaka | https://soundcloud.com/yoshinori-tanaka-guitar Music promoted by https://www.free-stock-music.com Attribution 4.0 International (CC BY 4.0) https://creativecommons.org/licenses/by/4.0/ Pixabay 1 min Piano Arp by DeepMusicEveryDay from Pixabay Way Between the Shadows by MokuseinoMaguro from Pixabay Great Guitar Piece by Palle1958 from Pixabay Riverline by Tri-Tachyon https://soundcloud.com/tri-tachyon From Freesound.org “Truck engine running under.wav” by aburrman (https://freesound.org/people/abuurman/sounds/130015/) “Electro Coil Diaries vol.1 » Electric Crackle Ticking” by Headphaze (https://freesound.org/people/Headphaze/sounds/158706/) “car windows roll up” by scriotxstudios (https://freesound.org/people/scriotxstudios/sounds/354002/) “Vehicles » cars in motion passby gas engine truck medium speed mono NTG3.wav” by Soundholder (https://freesound.org/people/Soundholder/sounds/425526/) “Car Ignition” by iainmccurdy (https://freesound.org/people/iainmccurdy/sounds/433772/) "Footsteps, Concrete A.wav" by InspectorJ of Freesound.org (freesound.org/people/InspectorJ/sounds/336598/) From Zapsplat.com Knife, dagger blade draw, pull from sheath 4 Kitchen knife slide, place into plastic protective sheath 2 Fire, small wood, with roar, hiss and crackle Large fire burning Aston Martin Rapide Car, engine start, drive away Chevy Stepside pick up truck, 1973, engine start, rev then off, grill perspective Garbage truck arrive, mechanical arm empty dustbin, then drive away Fireball pass by 2 Fireball whoosh, pass by, crackle Robot power up, initiate, ascend Medium fireball, close Fire, flames, small, from gas, air or wind blow, movement, rage 3 Opening the hatch of a small tank. Game sound, futuristic science fiction style beep, positive tone 1 Sitting down on sofa, spring noise 2 Science fiction blaster gun, charge then shoot, dull, fire blank 2 Footsteps, shoes, jump and land on metal floor, platform Boys sneaker, single footstep on concrete 1 - 6 Single footstep, boot, soft and gentle on concrete 1 - 7 Blustery wind recorded from slightly open window (internal recording), palm trees rub against window and house, air con whir from across the road. Version 2 Fireball pass by 1 Plastic halloween mask handling 2 Chair sofa person sit down soft cushioned Footsteps on wood (speedygonzo) Sitting down on sofa, spring noise 1 Game tone, toggle or scroll, plucked 2 Science fiction computer console or control panel beep tone 1 Dark atmosphere, horror, sinister drone good for creating a sense of fear 7 Car, Nissan Patrol 1998, diesel, engine turn on, idle, rev then off, recorded at front, external Boots Lino Run Glass cupboard door close Glass microwave oven door close Glass microwave oven door open Designed cinematic hit, dark, soft and airy with an ominous delayed buzz Science fiction, spacecraft door open with air release Science fiction, spacecraft door close Designed drone, low-mid frequencies, constant Empty warehouse atmosphere, distant fans, drone, reverberant

2 Closers, Same Script, Different Results - Why? | Cole Gordon Sales Training

Outside of emails, landing page copy and offers, what are the levers that marketers can pull to get better results from their conversion funnels? This week on The Inbound Success Podcast, DropFunnels Founder and CEO Jordan Mederich explains the importance of what he calls "building your house on rock as opposed to building it on sand" — or why it's so critical to nail certain fundamentals on your website in order to drive big results from your conversion optimization and lead generation strategies. In this episode, Jordan discusses how things like page load speed, social proof, and landing page design can all play big parts in boosting traffic to your site and ensuring that the visitors you attract stay and convert. Check out the full episode to get the details. (Transcript has been edited for clarity.) Resources from this episode: Check out the DropFunnels website Email Jordan at jordan@dropfunnels.com Transcript Kathleen: Welcome back to the Inbound Success Podcast. I'm your host, Kathleen Booth, and this week, my guest is Jordan Mederich, who goes by Jordo, so that's what I'm going to be calling you after this. He is the founder and CEO of DropFunnels. Welcome to the podcast, Jordo. Jordan: Really glad to be here, I appreciate you having me. Kathleen: Yeah, I'm excited to talk with you. I love getting into deep technical levels of marketing nerdiness, and I think that's what we're going to do here today. So let's start out by having you just do a brief overview of who you are, what you do, and what DropFunnels is. Jordan: Yeah, sure. And anyone who's here, hopefully we can give value and new insights, regardless of anyone who's just starting out, or you've been doing it for a really long time. So I've been in the marketing game for, I'd say about a decade, actually I came from the filmmakers' perspective and training, I was in very much the creative space. And I make commercials for a long time and had films produced on Amazon Prime, and we've been seen on all the big networks and whatnot. And I realized that there was this big switch that I kind of had to make from kind of the mass market branding, corporate level of marketing, and realizing that I was blown away and shocked by the amount of waste that occurred specifically in marketing, corporate level businesses. I did work for Sony and Verizon, I was like, "Wow, there's so much money, billions of dollars being spent on advertising with no attributable results from most of those marketing efforts." Jordan: And so I dove deep into the direct response marketing world, and I was building sites and whatnot on WordPress. So WordPress powers 34% of the internet, it's Google's number one favorite platform to rank. But it's also extremely technical. It's very powerful, in that sense, it can do a lot. But you better have a marketing or development team, a designing team, you better know what you're doing, you better have great servers and all those things. And so I was building new marketing funnels on WordPress, and building new sites in businesses on WordPress. But about six years ago, there's this resurgence, and it kind of started with ClickFunnels, and Kartra, and Kajabi. It's the sales funnel builders, hard coded platforms that made it more simple, I would say, easier to build your business on a platform and they had the psychology of sales. Jordan: So we know that sales funnels blow away as far as conversion rates are concerned any corporate website and can really help you to get new leads and sales. And so they had this psychology but not the technology. And I look back and I realized as I was making the switch from corporate marketing into more direct response marketing, WordPress really has the technology, but not so much the psychology, it's really difficult to build on. So a couple years ago, I was looking back and I said, "Why don't I just combine these two worlds? Why don't I bring them together and make it easy to have the psychology and the technology at the same time? Make an entirely drag and drop, remove the code and the difficulty," and so we're the first platform ever to combine these two worlds. And to give you unlimited sales funnels, your websites, your blog, all of your courses into a WordPress based infrastructure, so that your sales funnels can rank, you build true domain brand authority, your pages load at around two seconds, which is really powerful for both paid and organic traffic. Jordan: And it gives you the absolute strongest foundation to be building your marketing on outside of having a massive team of servers and devs and all of that if you're going to go build it on your own, DropFunnels is really the all in one platform to help make that happen. So since we launched in early 2020, we've seen unbelievable tremendous and very rapid growth, and we're breaking things all the time and re-innovating and reinventing what we want to see the marketing world to be like, and we're seeing some amazing growth there. So that's kind of the history of DropFunnels and where we are. Kathleen: Well, the first thing that stands out to me that you said is that you launched your business in early 2020, what a time? It's a lot to do business, wow. I mean, granted now what you're doing is mostly online thing, but I'm just curious, how were you affected by COVID? Jordan: So being online was a huge blessing for sure at the time and everyone who was already established in the online space pretty much won, everyone won through with that whole thing. Zoom obviously exploded, all these online companies did, and what I saw was a lot of people who were doing physical business or brick and mortar business wanting to move online and really struggling to learn how to do that, to make that happen. So for us, it made us step up our training and our onboarding processes, because we had to make it not twice as simple, but probably four or five times simpler to help them to get moving, because it's such a foreign game for most people. Jordan: I think this morning, actually, I had a call with a client who is very brick and mortar, physical business, and just even using the verbiage, the vernacular of sales funnels in direct response marketing is so foreign that it's more of an education play than it is a service or marketing play. It's like we have to help the world understand how to reach people online instead of physical business. But I think it was a wake up call. Kathleen, I think for a lot of people running physical businesses and having no digital presence at all, it's like, "Wow, this kind of stuff can happen like that, and when it does, if you're not prepared, it can sink the ship." Kathleen: Yeah. It's really interesting the way you describe that, because in my day job, I am head of marketing for a company that sells software into e-commerce. And we saw something really similar where, at least in the retail industry the data that I've read indicates that COVID sped up the shift to e-commerce by something like 10 years within the span of a year. So it was this massive acceleration, and you're right, a lot of people weren't really ready for it, but they were sort of forced to make themselves ready. And so it was an interesting time for sure, just to see the people who would normally not be the early adopters or the technology adoption curves sort of being forced into a place of discomfort and having to do things sooner than they otherwise might. Jordan: Yeah. And I'm super well clearly thankful for it, but in a universal sense, it's like we needed some kick in the butt. The industry, the marketing world, the business world needed a kick in the butt to say, "Hey, it's not 1992 anymore, you have to adopt these methods or you're no longer competing against the guy down the street from you, you're competing against guys like me who live and die marketing." And so when you move into the space, it's this new world of early adopters, right? It's now a new phase of people who have never done it and never had an incentive to do what they have to do it. Kathleen: Yeah, it's funny because I was going to say I said early adopter, or innovator, but those are actually the wrong terms, Because those people have already converted to digital. So this is the... I don't remember what the term is, the laggards, the laggards are now being forced to move more quickly than they otherwise might have. Jordan: Yeah, I'm glad. Yeah, because I think it serves them better, too. Kathleen: Yeah, agreed. Well, one of the things that I was really excited to talk with you about is just, obviously with all direct response the goal is conversion and there are a lot of ways to get there. And one of the things that you've talked a lot about is getting to better conversions by improving traffic. And I wanted to sort of open that up to you and hear your perspective on that and then maybe we can dig in and get a little bit more nerdy on it. Jordan: Yeah. So I think there are two audiences to speak to as it relates to conversions in the online space. So for people who are doing really high volume traffic to specific offers, it's really the small hinges that swing big doors and identifying where the key measurements to really make a big move and dial-in processes. So what we see for example, in every single study on the planet that's ever been done, you find that your page load speed is one of the biggest movers as it relates to your conversion. Amazon found that in their own individual test, every 100 milliseconds of latency could cause a 1% decrease in conversion. Obviously, their mass traffic mass, mass appeal, and I think a lot of people realize, "Oh well, maybe one second isn't going to make that big of a difference, because I'm not that big yet." Jordan: But you have to realize that if you ever have that desire to be big the time to fix it is right now. And as we spoke before in our previous conversations, that it's really the comparison of building your house on the rock instead of on the sand. Building it on the rock means starting from day one on a strong infrastructure where you have the best chance to win versus the house on the sand, which is like, "Hey, I can just get this going, it'll be fine for now, and eventually, we'll go solve this," or "Eventually we'll go make this." And I kind of liken it to, if I were to get married to someone and say, "Well, it's not that great right now but it's going to get better later." We don't know if things and everything will be better, right? It's just not the case and it makes it harder to solve a problem down the line. Jordan: Whereas building it on a strong, firm foundation, where it's fast from the get go... I always wondered, I asked the question, "How many sales are you willing to sacrifice because of one thing that you could control from day one?" So high volume, page speed is important, social proof is important. And actually, this is something to kind of nerd out on, which is probably good for both high volume, but also people just starting to get into the game, we find that in our marketing, specifically direct response, so direct Facebook ads or YouTube ads directly to the landing page, we find about 30... This is going to blow your mind, about 20 to 30% of our traffic who go to a funnel, we're directing them to a funnel not to a home site, they're leaving the funnel and often on mobile or desktop, they're leaving it and going to the root domain to go get more information. Jordan: So we're seeing that even if we have an offer, maybe it's a coaching offer, or a course or whatever that is, and we send them to that funnel, they leave and go to the home site and then they'll go back to buy again, or they'll go buy a different product. So we realize that for marketers who are just relying on a sales funnel, or that infrastructure, and you have no home base authority there's nothing there to go back to go learn more to establish some of that trust, you're losing between 20 and 30% of your buyers, potential buyers there, and only about three to 5% obviously, depending on the funnel are ready to buy right now, right? And so we're losing so much of this and I feel like a lot of the general answer to marketing is you need to go spend more on traffic, you need to go spend more, spend more, get more traffic, more traffic. Jordan: And I say, you're not maximizing the value of the traffic you have right now, you are hemorrhaging traffic, because they're leaving for whatever reason, to get their design, or the offer doesn't really make sense to them on the page so you have to retarget them. And we know it's true, that's why retargeting is so valuable and follow-up sequences is so valuable, because just expecting them to go to a page to buy right away, it's the smallest percentage of the people most problem and solution and product aware audiences who can actually take an action on that right there. So it's all these pieces, I would bet that anyone listening to this year, you could literally double your sales by not increasing your traffic at all but by maximizing the traffic you have available to you right now. Kathleen: So Alright, I have a ton of questions. First, and we're going to kind of try to break this down. The first thing you talked about was page load speeds. So obviously, everybody's got their websites built on different platforms and we can't control that. I mean, of course, people can change, but assuming everybody is where they are, are there certain low hanging fruit things that you usually see that somebody can do to immediately improve page load speeds? Jordan: The first thing you want to do... There's lots of tools out there, our favorite is gtmetrix.com, and you can run it directly through there to find out where you're at. And here's the benchmark, if you're over four seconds in total page load time, you're losing conversions, period. It's undeniable, every study on the planet from Harvard to Stanford to Google and Amazon, they've all done the studies, you're losing money, period. So when that happens it's time to take some radical action. Inside of that page load report you'll see a waterfall breakdown, and it'll tell you what's slowing down your speed. If you have some developers who can help you and your more advanced in that way, you can defer some of your scripts to load later, that can help, crushing down images to be a small file size as possible is one of the biggest movers, or eliminating images at all, if you can. Jordan: Backgrounds, don't have images in backgrounds, embedded videos can slow things down quite a bit as well. Kathleen: By the way, is there a certain image size that you want to target to be under? Jordan: Yeah. I don't think that there's a universal answer as it relates to what that would be. If you had one image on the page that could be larger than if you had 20 images and they all need to be under a certain benchmark. But generally pages that are over 123 megabytes in size, they're really going to start to load slowly, especially on mobile. And mobile is what you want to optimize for first. So I always say build with mobile in mind and then move into desktop, where it could be a slower loading experience because desktops can handle that. So images and embeds of videos and those types of things can can really make a big difference. And you'll really want to watch out for any external tool that you're depending on their servers, right? So here's an example. Jordan: If someone was on DropFunnels right now we're extremely fast, the average is about 800 milliseconds in load time, but everything you add to the page slows it down beyond that. So if you added a hot jar traffic recording tool script on there, that's going to depend on their servers. A Wistia embed is going to do the same thing, a social proof widget pop-up, a chat icon that you can click to chat. Now each one of these things you want to keep in mind can really help you with your tracking and your overall conversions. But again, you want to start as the baseline and say, "Okay, a page with nothing else on it, how fast can we get that to load?" And your goal is under three seconds, for sure. As of today it needs to be under two seconds. Kathleen: I was going to say, I feel like even three is too long, for sure. Jordan: It can be, for sure. Especially if there's no other tools on top of it, right? So your base page you want to shoot for under two seconds, and then when you add a tool on top of that what's the impact going to be in that regard. Kathleen: So say the name of that tool that you mentioned again that's a good way to test. Jordan: Yep. So gt, the letters G-T, metrix, M-E-T-R-I-X.com. Is a great place, throw in your URL, you can test from different data centers depending on where you are. And to get a complete breakdown... And actually, they've just optimized to be kind of based on the lighthouse code base, so it's more recognized by Google as to how they see page speed. Kathleen: Got it, that's interesting. Okay, so that was the first thing you mentioned. So definitely run your site through gtmetrix, and dig in and see what's slowing it down and where the biggest issues are, and that's step one it sounds like in squeezing the most juice out of the orange you already have, meaning the traffic that's already coming to your website. The second thing you mentioned, if I remember correctly, was social proof. Is that right? Jordan: So I think that's one of the easiest things you can do immediately. I think we're in this third era of marketing, where now that consumers are more knowledgeable, they have information at their fingertips that we've never seen before. So it's like the used car dealer type of comparison back in the 80s and 90s, you'd go to a car dealer, and you hope he doesn't swindle you because he's the one with the information. He's like, "Hey, this car does this, and this, and this." Now, you don't even go to a car dealer with not an idea of what you're going to... You know the car, the color, the mileage on it, you've done a Carfax report on, you have all the information and it's the powers in your hands. Jordan: So when you show to the dealership, they're not trying to get you into a different car, they're saying, "I want you in this car, because I know this is what you want and you've researched." So with that what we find is, you can't over educate someone to buy, it's much more a trust and a relational play. And so we see that testimonials, quotes, any videos or text that you can do actually will have a bigger conversion rate change than adding more copy to the page to try to convince them to buy something. Kathleen: So a question on this, and I'm 100% with you, I am a strong believer that you've got to have social proof. One of the things that I hear though a lot, and I used to work in cyber from some companies is like, "I work in an industry where my customers don't want anybody knowing that they're using my product," either cyber or I don't know, my husband is VP of a company that makes competitive intelligence software, and so you don't tell your competitors what software you're using to track them, right? So what's your opinion on how to handle that? Is it still valuable to have a testimonial, where it's a little anonymized where you say like, "Head of marketing for this type of company," and you don't name the company or the person or do people just see that as BS? Jordan: Well, such a great question. It's like the overall question is, is social proof if you don't know who the person is? Is that even social proof? Kathleen: Yeah. Jordan: So like a tree falling in- Kathleen: And sometimes I feel like... I don't know, I wonder can it hurt you if people think you're making it up? I don't really know the answer to that. Jordan: Yeah. It would be tough for them to know whether or not you are making it up, I hope people are more integrous than that but I know that there are those cases. I would say that if it's not a reputable name, it's tough to have social proof that really carries any weight, so that can be tough. I think asking the right way can generate testimonials to say, instead of saying, "Hey, would you give us a quote about us using your service?" You could say, "Hey, we'd like to feature your company as one of our cases, would you be open to us featuring you?" And it becomes more of a marketing play in that sense. Jordan: Again, I think for most companies they'd be fine to scratch backs in that way, but in more specific niches where it's kind of guarded and confidential. Yeah, that's a tough one. I haven't thought about some ways to kind of get around that other than just asking whether or not, maybe even just a logo could be fine. Kathleen: Yeah. I mean, I think there's still definitely people who are going to say no across the board. It's so funny, because I actually saw a conversation about this recently, where somebody said that the best way around it is to give your customers awards. And because everybody to brag that they got an award, and so it was like, if you can figure out a way to make it about an award and not about your product, they'll consent to mentioning it effectively in that's sort of a backdoor way. Jordan: Yeah, that's a great play. I think, recognizing them or even doing a case study on their business specifically, you'd be like, "Hey, here's how these guys got this x result." And again, it feels like it's more of an ego play then, really. Kathleen: All right. So that was social proof, we already talked about page load speeds. And the third thing was- Jordan: Yeah. I think the overall concept is about optimization of the funnel flow. So it doesn't matter what you're selling, I can't tell you how many websites we see that are just... It's a hose with holes all over it, you put in leads and are going to go all over the place. There is no benefit to linking to Facebook from your primary corporate page or your funnel, there is no benefit. No one is sharing it enough to make any quantitative or qualitative impact on your business. So I say for almost all offers, strip away everything that doesn't serve you. Jordan: And frankly, we only build sites like they were in the '90s in that same way today because it's what's always been done, not because it's- Kathleen: Right. And I feel like some of those features come out of the box also, and so people are like, "Well, it's there, so it must be a good thing." Jordan: Yeah, exactly. It's the De Beers Corporation kind of invented wedding rings and we still do that till today, but for the longest part of history that never existed. It's like we do what's been done because it's been done and that's what I should do. So I say just be a little bit adventurous, in the sense that you have permission to not do what everyone else is doing. And if someone goes to DropFunnels.com, for example, there's only one call to action on the entire page, every button really for all intents and purposes, almost every button is called an anchor link and it drags people down the page to more information, instead of moving them to About Us, no one cares About Us. No one cares about me or what we're doing, they care about themselves. Jordan: So I think they want to know, is this end result going to help them? So we really try to focus all marketing efforts towards a single call to action. So and I think it's important that companies get clear on that strategy. What is the main thing that you want them to do? Is it driving them to a lead magnet or an ecosystem offer? Is it booking a consultation call or strategy call? Is it adding them to a Facebook group, because that can be advantageous as well, but push them into the main ecosystem, push them where you want them to go. And it's easier to optimize around one point, around one metric point instead of 30 and hoping, "Hey, I don't even know where these people are going, they're clicking here and going there." And even in Google Analytics, you can track where people are going, but the more links you have you'll find the more erratic people are, because they don't have a plan, it's your job to point the plan for them and to give them that path. Jordan: So for us, I think optimizing around clarity and simplicity in all of your digital assets, even like, "Hey, let's kill some sacred cows here." Is the fact that you have a blog is it actually serving you? Linking to your blog and your homepage, does it actually give you any output? I mean, you can track those things. Is having any social share buttons or any links to social or a billion things for people to do, does it actually serve you? And I think those are the tough questions we should have. Kathleen: So you mentioned something interesting when you were talking about this earlier, which is that, even if you have, say a landing page where you've got your offer, a lot of the time somebody will actually jump from that landing page and go back to your homepage, whether that's to research something or just learn more about you or to find some other information. Knowing that's the case, it's funny to me because the traditional kind of thing that you're taught as a marketer is don't put navigation on your landing pages, right? To your point like, "Let's not distract anybody with links that aren't absolutely necessary." Kathleen: So they find a way to get back to your homepage despite your best efforts to not lead them there, what does that imply for what you should do to the design of your homepage to make sure that they don't drop out of your funnel? So that they stay engaged and ultimately convert? Jordan: Yes, and that's exactly what I was just mentioning about being so clear about that call to action, that for us it's very circular and it feeds itself. So if someone goes to a funnel and we're recommending a software or a trial, or whatever that happens to be, if they leave that and go back to our homepage, they're going to end up right back to the funnel, because our homepage will push them back into that way. So I would say that there are a lot of great companies do this well. One of my favorite funnels of all time, it's through this company called Get Sunday, and they're a lawn care company. Kathleen: Oh, I used them. Jordan: Yeah. We probably bought through the exact same funnel, it was genius. And hopefully, people are buying things even just on propulsion of seeing an ad and going to buy just to study what they're kind of doing- Kathleen: That's 100% I was targeted with an ad. Jordan: Yep. And I met with them for two years, I don't know anything about lawn care, but I was so entranced by their funnel. But it was a perfect example of the experience of going through that funnel is really in synergy with what their homepage is doing. And I'd recommend anyone go to their site to take a look. I think Basecamp does some interesting things, they're very an analytical company, but their page is, I think, very well done. But generally speaking, if you have a landing page, I promise you people are leaving your landing page and your funnels to go check you out on your homepage. If you don't have a home site with that domain and that brand reputation there, you're losing sales, period. Jordan: And on that, instead, again, eliminate what doesn't serve you and focus everything on to getting them back to that funnel, either with a complimentary or identical offer, so that because when they do that you don't want to lose them when they finally land on your page and suddenly it's some rabbit trail that takes them off somewhere else. Kathleen: So for those who haven't experienced it, can you just describe a little bit about the Sunday funnel and what you liked about it? Granted, you're going to have to do this from memory, so it won't be exact, but what stands out in your head as what worked so well? Jordan: Yeah. I have this kind of rule when it comes to marketing and when we're consulting with people as well, the best words that you can think about it's two words, it's for you, for you. So even in sales calls or any of that, it's the best phrase, I think that you can use. Is that people when they have high amounts of information, especially in competitive markets, and there's lots of people to compare to, personalization is absolutely key. My buddy, George Bryant, he actually coined the phrase, "Relationships beat algorithms." And it's not always the best offer gets their wallet, it's whoever gets to their heart gets to their wallet. Jordan: So what Get Sunday does that I think is so unique and I think a lot of brands are tapping into this as well, is the for you experience, the personalization. So you literally type in, I think it's your address, I did it a year and a half ago, I still remember it. It's your address, and they show you a satellite image of your house. And then you draw these lines or whatever around your lawn about what's... They're, "Okay, based on this, hey we're going to send you this soil kit." And it's just free kit or whatever it was part of it, I don't recall it exactly. They sent out this thing, it came the next day, it scooped out some soil, and actually my kids got into it too, it was kind of a fun science experiment. Jordan: Gave them that and then they sent back this custom report, "Okay hey, this is the acidity, the phosphorus, all the chemical things, this is the for you experience. Hey, we've also looked at the weather patterns for the past 12 years, here's how much rain you're going to get this year, here's how much sunlight based on the geography of your land," and I was like, "Holy cow, they know more about me than I do, right?" Which is so critical. And through that process, I ended up taking every upsell, everything there is because I felt like it was so personalized. And they said, "Hey, Jordan, for you, this is what is going to be a good fit." Jordan: And to put a cap on that, one of my favorite phrases is that a prescription without diagnosis is malpractice. Prescription without a diagnosis is malpractice. And so when you get a diagnosis and you're given the prescription to not take that is insanity, right? So they're telling me, they know my lawn better than me, they know the geography, they know the weather, they know the soil better than I do, if I have any desire for the end result, which is they have a beautiful lawn, what else am I going to do? Am I going to go figure that out on my own? No, I'm going to go give them my money and they're going to tell me exactly what to do, and ship it right to my doorstep. Jordan: And so some of these home kit companies have really tapped into this as well, "Based on your diet, based on your preferences, what is it that you like?" So I think all of us, all these kind of technical aspects are sometimes almost a moot point if you're not delivering to someone some for you experience, some way to make them feel like they're not a number, that they're a person and that they've been diagnosed as a specific prescription to what's going on. If we can tap into that psychology more often, I think, you could have a 12 second loading website and you could have a personalized experience, you'd probably be fine. Kathleen: Yeah. It's so funny to hear you talk about Get Sunday, because that's the exact same experience I had. And I went through it, and I was like, "Wow, clearly they've tapped into, I don't know, Google Earth, or whatever it is, and they're measuring my lawn and checking my weather and the whole thing," and I was so enamored of it. So I definitely became a customer based on that funnel, I have a feeling they're doing pretty well off of it. Jordan: And as anyone will experience if they go through it as well, you get a phone number to your person, your consultant, which I mean, it was a heart check for me too like, "Man, what are we missing out on the support aspect?" I think I've utilized it once in two years, so it's not like I'm using it, but knowing that it's there will probably keep me on for a very long time. Kathleen: Yeah, definitely. They've nailed it. I love that example and how specific it is. Anything else that you want to add beyond? So we started with three things, we started the page load speed, social proof, and then shoring up the leaks in the bucket, if you will. I mean, and the last category really encompasses a lot. So I just wanted to make sure we didn't miss anything before I move on. Jordan: No, I think that's like drinking through a fire hose probably for most people. So it's- Kathleen: Yeah no, that's great. So you obviously have worked with a lot of different companies, you've got a lot of different brands using your platform, any examples from the DropFunnels world that you think are notable to share in terms of before and after results from doing some of these things, even if it's just your own marketing? Jordan: So, this is less technical on maybe slightly more mindset. I would say, for most people, and again, we're a more advanced platform than many, so people are looking for click button done type of thing, it's not really a good fit. It's meant for those who really want to dive in and- Kathleen: You don't need to be a developer though, do you? Jordan: No, there's no code at all. Kathleen: That's what I thought, yeah. Jordan: But just things are in different locations. It's like you move your house, they say the two most stressful things in life is divorce and moving. So moving your business is no different, sometimes it... Well, we've got migrators that can help people in that regard. But I think the mindset for most people is that, we're all duct taping so many tools together between autoresponders, and CRMs, and call floors, and dialers, and website, and funnels, and courses, and all those things depending on your business model. And for us, I think the biggest thing that people fall in love with is how many tools they can subtract, so getting more by doing less. Jordan: Here's an example. We have this tool and I actually built it in, we might be one of the first ever to build this, I'm not sure. But I added a feature that allows you to collect a legally binding signature on a checkout form directly through mobile. So when someone's going to go in and purchase your product, there's actually Terms and Conditions box that normally you would check, but I instituted a finger scribble sandbox that generates a PDF that would help you against refunds and chargebacks to ensure that you're collecting those terms specifically. So for some people they'll cancel like DocuSign through that because they can use that as an actual legally binding contract generator. Jordan: So I think it's an example of that, of having fewer tools, fewer monthly subscriptions. And again, I don't want this to just be in advertising for DropFunnels, more a mindset about get more by doing less and simplify as much as possible so that you have less mental real estate being lost, right? Kathleen: No, I think tool sprawl is a real problem. And it's not just a problem from a psychological standpoint of like, "Where is my information? Where is my data? How is it all talking to each other?" It's a huge financial problem. I mean, as somebody who owns a marketing budget for a company, by far the biggest line item for me is my tech stack. And so if you can eliminate things that frees up money to do other things in marketing, which can have a big impact, potentially. So I definitely think that's important. Kathleen: All right, we're going to shift gears because I've got two questions I always ask all my guests before we wrap up, and I want to make sure I know what your answers are. First one is, the biggest pain point I hear all the time from marketers is that it's like drinking from a fire hose trying to keep up with everything. And so are there particular sources you rely on to stay up to date and educated? Jordan: I'm probably the worst person to ask that, because I kind of live in a cave for most of the time. But I stay connected with a couple people in different industries, so I think masterminding is really important, networking is important. And I listen to a lot of audio books as well, so that's helpful. I just finished actually, for the first time, The Richest Man in Babylon, which was a great short listen, for most people a great mindset book there. And doing a lot of that, I also have this remarkable tablet, I'm holding up for those on the podcast, the- Kathleen: My husband has one of those and he loves it. Jordan: Yeah, it's super cool for doing some deep work and writing without any connection to the internet. So I guess my answer is, I tend to feel escape when I get off of the internet and consume a little bit less, because there's so much kind of noise going on there. So I find that my relaxation and escape comes from disconnecting, but I'd say audiobooks are big, I actually really like going on YouTube and listening to some TED Talks, and they're quick bite size- Kathleen: Any particular favorites? Jordan: Everyone says it start with why, but there's actually some really... I mean, it's fine. Simon Sinek is great. I like Malcolm Gladwell stuff, and there is actually one on... I don't know the name of the guy, but it's about addiction. And he lays out this thesis for I think it's called The Hidden Truth Behind Sobriety or Addiction or that kind of thing. But he lays out this incredible thesis that, the opposite of addiction is not sobriety, the opposite of addiction is connection, its like this perfect theorem of why we get addicted to things, and the recourse from that, etc. So I couldn't recommend that more, it's one of the most watched ones on there. So TED talks have been a really good way to stay. Kathleen: I love that, and I've seen that Ted Talk, it's very good. Jordan: Yeah, very good. Kathleen: All right, second question. Of course, this podcast is all about inbound marketing, and is there a particular company or individual that you think is really knocking it out of the park and doing inbound marketing well these days? Jordan: I think most companies doing really well or really maximizing both and turning... There's a guy named Cole Gordon, who is in the high ticket closing space and is a master at, I think both inbound and outbound. And so he maximizes all of his inbound with additional outbound outreach, and whatnot. And so he's just so masterful at that, so that's Cole Gordon, I think it's Gordon Advertising, people could probably Google him. I also see Gary Vee and some of those influencers, they're doing a lot of like, "Hey, text me, get out this number," and getting people onto your list with a more relational SMS. Which by the way, I'm fairly convinced is the future of marketing is going to be SMS. Jordan: Email rates are deplorable, Facebook, the algorithm is getting harder all the time, and I think SMS has about a 99% open rate. Kathleen: It's very generational. I mean, I have kids, when you look at how our kids communicate, it's so different than how we do, it's crazy. Jordan: Yeah. And I think it's probably going to change as new... Man, it's probably eventually going to be TikTok, and- Kathleen: Or I was just going to say Discord. I have a 14 year old and they're all on Discord playing their video games and talking to each other. And I think that's already starting to happen, the number of private communities that are cropping up. I just attended, Shopify had its Annual Developers Conference, and all of the chatter around it, all the conversations, they set it up in Discord. And they created a room, I don't even know if that's the right word, because I'm not a big Discord user but I did do it. But yeah, I was like, "This is really interesting." I see my 14 year old on it, I see Shopify having official conversations with its audience on it, I definitely think there's a move in that direction too. Jordan: Yeah. And actually I'm to the point, we just did it this week, that we're pretty much eliminating our post purchase Facebook support groups and moving even into Slack to do- Kathleen: Yeah, Slack is huge. Jordan: Slack is good, and people say Discord's like Slack on steroids, I haven't done much on Discord. Kathleen: Well, I just used it for the first time, I was a little intimidated, but it is. If you are a Slack user, it will feel very familiar to you. Jordan: Right on, yeah. But I think the social channels and social media and whatnot, they're going to start to kind of wane. And people are wanting to go into more private servers, and Telegram groups, and eventually, it'll all be on the blockchain and everything will be completely anonymized and encrypted, it seems like that's where the world is going. Kathleen: Yeah, for sure. All right, well, we've come to the end of our time, and so before we finish, importantly, I need to ask if somebody has a question about any of this or wants to learn more about you or DropFunnels, what is the best way for them to do that? Jordan: Yeah. I'd be happy to give my personal email, it's jordan@dropfunnels.com. If anyone has any questions, or if I can encourage you in some way, J-O-R-D-A-N, and it's my personal email, so it'll go straight to me and would be happy to respond with any insight that I can. And then dropfunnels.com is the main place if you want to check it out and kind of see even as an example of how we turn standard sites, or how we utilize standard sites into a sales funnel type psychology. But I'd encourage anyone to no matter what platform you're on, or whatever you choose to use, to just remember that those principles are true, a confused mind will do nothing. Jordan: And so simplifying, make things faster, think about your strategy, what do you want people to really do? And in any infrastructure that you're on right now, push more people into that way and eliminate the things that don't serve you, and I really think that that's a way to grow very quickly. Kathleen: That's great advice. All right. Well, that is it for this week. If you're listening and you enjoyed this episode, please head to Apple Podcasts or the platform of your choice and leave the podcast a review. And of course, if you know somebody else who's doing amazing inbound marketing work, tweet me @WorkMommyWork because I would love to make them my next guest. That's it for this week, thank you so much, Jordo. Jordan: My pleasure, thank you.

Remove Yourself From SALES MANAGEMENT (4 STEPS) | Sales Manager Training w/ Cole Gordon

A look back at the historic night....we talk with Jeff Brantley, Luis Pollorena, Jake Mangum, Brandon Woodruff, Cole Gordon, Chris Young...just to name a few. Great times to be a Bulldog.

The $10 Million Dollar Sales Script/Process | The Sales Room w/Cole Gordon

Night falls on Metropolis West all at once, a darkness that swallows the gigantic city and leaves only the blinking constellations of the skyscrapers' lights. Tonight, the sound of a radio carries new voices to each listener, whoever they might be. Tomorrow, Zero Zero leaves Metropolis West behind. Featuring sparkling personalities, the return of Caine's patter-talk, and long walks through the city. Trigger warnings: Discussion around family abandonment, yelling, getting chased, violence, loud sounds (23:49). Find us on our website at undertheelectricstars.com! Transcripts are available on our website. Follow us on social media! Twitter ➠ twitter.com/utes_podcast Tumblr ➠ undertheelectricstarspodcast.tumblr.com Team Serena El-Hajali as Ava Jafari Matheus Nogueira as Kaleo Hale Stephanie Arata as Haven Robin Guzman as Jettison Kevin Paculan as Vic Vass Rhea Anne as Caine Reyes Rey Ángel Olachea Yoáli Martinez as Indra Christine Kim as Su-jin Yi Chaitrika Budamagunta as Lola Sunn Thanks to Lucas, Ferris, Fran Carr, Ezra Lee Buck, Mildred Ramos, Chris Magilton, Audrey Pham, Joshua Hazeghazam, and Cole Gordon, our patrons for Under the Electric Stars. (patreon.com/mxeliramos) Attributions for songs and sound effects "Get a Job" by Mugzy Fragments Of Bangkok by Eugenio Mininni (Provided by Mixkit) Hybrid Cinematic Gaming Cyberpunk | URU by Alex-Productions | https://www.youtube.com/channel/UCx0_M61F81Nfb-BRXE-SeVA Music promoted by https://www.free-stock-music.com Creative Commons Attribution 3.0 Unported License https://creativecommons.org/licenses/by/3.0/deed.en_US Brahe by Punch Deck | https://soundcloud.com/punch-deck Music promoted by https://www.free-stock-music.com Creative Commons Attribution 3.0 Unported License https://creativecommons.org/licenses/by/3.0/deed.en_US Special thanks to LABS and Spitfire for use of their digital instruments. “Film projector” by Metzik (https://freesound.org/people/Metzik/sounds/393408/) “running up stairs.aif” by MAJ061785 https://freesound.org/people/MAJ061785/sounds/85561/ “Walk » 09-Man walking stairs.wav” by 14GPanskaHonc_Petr (https://freesound.org/people/14GPanskaHonc_Petr/sounds/419172/) “robot step short medium-heavy.wav” by keemocore (https://freesound.org/people/keemocore/sounds/148309/) “Dark ambient scream.wav” by JomelleJager (https://freesound.org/people/JomelleJager/sounds/256643/) "Footsteps, Concrete A.wav" by InspectorJ of Freesound.org (freesound.org/people/InspectorJ/sounds/336598/) "Seatbelt, Out, A.wav" by InspectorJ (https://freesound.org/people/InspectorJ/sounds/318678/) From Zapsplat.com Kitchen room tone with oven fan Office executive chair, person sit down, recorded underneath Office chair on wheels roll on tiled floor, one wheel slightly jammed 4 Airliner internal passenger call bell ring, single tone Dog, puppy barking, several weeks old, ridgeback cross bullmastiff 4 Wooden box or small case pick up from hard surface 1 Alarm clock beeps, digital 3 Plastic buckets, spades and other beach toys in plastic box rummage 1 Metal and glass impact, hit, smash 10 Heavy duty plastic trunk or similar object move, slide, scrape on lightly gritty solid floor 2 Metal roller shutter door close and open, internal recording. Version 2 Industrial environment, ambience, heavy machinery Game sound, futuristic science fiction style beep, positive tone 3 Door, abandoned house, old wooden wardrobe, middle door, key lock and unlock various intensities and speeds Torch (small) turn off or on Robot motorised movements 1 Robot motorised movements 2 Alien robot insect, critter chirp 8 Highly charged robot transform, movement, metallic and mechanical sound. Version 1 Glitchy electric robot burst Large metal flashlight spin on hard ground 1 Highly charged robot transform, movement, metallic and mechanical sound. Version 7 Epic metal impact, metallic clicking elements on top and generic reverb. Impact, heavy and large crash of mostly wood, metal and glass Massive impact, metallic drone sound fading out and chain elements. Robot tracks or wheels whir, short movement burst 1 Metal and glass impact, hit, smash 10 Designed drone, subtle, airy and dark, abandoned and desolate Horror Drone Atmos Dark Sinister Eerie lfe Howing Choir Like Metallic Shrill Elements

If you're having trouble on your calls actually closing more sales, in this episode we're covering the 4 steps to do so!

The heiress and the scientist return to the jungle in search of the fae. The Duke chases after the Crystal. And for the queen and her consorts, the sun rises ever higher in the sky. Trigger warnings: Parental abuse (verbal), transphobia (implied, no misgendering/deadnaming), violence, loud sounds, yelling, body transformation in a negative context, injury (stabbing), character deaths. Written and produced by Eli Ramos in partnership with the University of San Francisco's College Players. Transcripts can be found here: https://tinyurl.com/tsoyntranscripts Team Sam Barrasso as Maia Dylan Vodzak as Sopho Anisop Cole Burkhardt as Beryl Farid Seth Timple as Duke Kailash Farid Janelle Malonzo as Queen Calliope Anisop Inigo Sherwani as the Coachman Martin Beadle as King Silvanus Anisop WhatNames as Nikomedes Anisop Attributions for SFX and music can be found here: https://tinyurl.com/tsoynsfx Thanks to Lucas, Ferris, Fran Carr, Ezra Lee Buck, Mildred Ramos, Chris Magilton, Audrey Pham, Joshua Hazeghazam, Eliseo Ramos, and Cole Gordon, our patrons for APN. (patreon.com/mxeliramos)

If you want to learn how to handle ANY objection with just 2 simple steps, check out this episode and also check out the YouTube channel below to get the document to go along with this training!

Nazzy and Bilal figure out how to deal with the man, the myth, and the extremely finicky ex-CEO Altaf. Find us on social media! Twitter: @crownjewelspod Website: https://crownjewelspod.carrd.co Transcripts available at https://tinyurl.com/crownjewelstranscripts Cast and Crew INIGO SHERWANI, the Showrunner and on Writing ELI RAMOS on Supervision and Sound Editing BRAD COLBROOCK on Sound Editing Q AVRAHAM on Music ANJALI KUNAPANENI as HEER KAZAN SETH TIMPLE as ALTAF MIRZA DEVIN NISSAN as NAZZY KAZAN JACQUELINE MCKERNAN as BILAL KAZAN Thanks to Lucas, Ferris, Fran Carr, Ezra Lee Buck, Mildred Ramos, Chris Magilton, Audrey Pham, Yansa, Joshua Hazeghazam, Eliseo Ramos, and Cole Gordon, our patrons for Aster Podcasting Network. (patreon.com/mxeliramos) Attributions for sound effects and music Zapsplat Hand hit, slap wooden table 4 Bass, Pulse, LFE, Horror, Spooky, Seamless Loop, Tension, Suspense Cinematic hit, hard, tense, suspense with a droning tail Chair sofa person sit down soft cushioned Freesound "News End Signature.wav" by mansardian (https://freesound.org/people/mansardian/sounds/61322/) "Tuning AM radio" by CGEffex (https://freesound.org/people/CGEffex/sounds/98338/) Music An (Second) by So I'm An Islander | https://soimanislander.bandcamp.com Music promoted by https://www.free-stock-music.com Creative Commons Attribution-ShareAlike 3.0 Unported https://creativecommons.org/licenses/by-sa/3.0/deed.en_US A Song I Recorded For A Friend by Artificial.Music | https://soundcloud.com/artificial-music Music promoted by https://www.free-stock-music.com Creative Commons Attribution 3.0 Unported License https://creativecommons.org/licenses/by/3.0/deed.en_US

Have you ever had those moments wherein you thought you already got the call in the bag only to find out your prospect is canceling the next day? Well, it's most likely not with what you said, but with how you said it. Today, Cole Gordon from Gordon Advertising joins us in another jam-packed, engaging episode as we talk about how selling well is better than handling objections well, what pitfalls you need to avoid as a newcomer in the sales industry, and why you should stop being too aggressive in your calls. We also get to hear some of the strangest, most hilarious objections he's handled throughout his career! Start slaying your sales calls and watch your close rates explode by tuning in to this episode now! What We Talked About In This Episode: Cole's story from med schools to sales [00:29] Matt the gym owner vs Matt the salesperson [04:03] The ‘Cole Gordon' method [06:28] Selling to B2C vs B2B clients [09:42] What is a smokescreen? [10:28] The traps to avoid in making sales [16:43] Getting into the details of Cole's work [22:42] The essence of call reviews [25:12] The direction of Cole's business [35:29] What makes high-ticket sales challenging [37:04] The biggest myth in sales [45:37] A piece of advice for veteran salespeople who want to take it to the next level [47:07] Cole's strangest objections [49:32] Resources: Sales Sniper Website Reach Cole through Facebook Get Cole's free courses through 7-Figure Selling Secrets group on Facebook. How to Get Rich by Felix Dennis Breakthrough Advertising by Eugene Schwartz Scientific Advertising by Claude Hopkins Exactly What To Say by Phil M. Jones Connect with Matt and James: YouTube Facebook Instagram Email LinkedIn If you liked this episode, don't forget to subscribe, tune in, and share this podcast! Thanks for tuning in! See omnystudio.com/listener for privacy information.

Mississippi State jumped out to a 3-0 lead over Louisville, but the State bullpen could not hold the lead. The Cardinals walked it off in the bottom of the 9th with a pair of runs off of closer Cole Gordon. The Bulldogs head home assured of a top ten finish, but still in search for the program's first national championship. Support this podcast at — https://redcircle.com/the-boneyard/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Mississippi State got another quality start from LHP Ethan Small (3-0) in a 6-5 victory over LSU in game one of the three game series against the Tigers. The Bulldogs blasted three home runs off of LSU ace Zach Hess and got a four out save from closer Cole Gordon. The two teams will get together again later today for game two. That contest will be broadcast on the SEC Network. The Mississippi State women are set to play Arizona State tonight with a trip to the regional final on the line. The Bulldogs are 1-1 All-Time against the Sun Devils with State winning a 2017 meeting in Cancun, Mexico Support this podcast at — https://redcircle.com/the-boneyard/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy