Podcast appearances and mentions of John Benson

Unlock the secrets to safeguarding your agricultural legacy as we sit down with John Benson from Heartland Trust. With potential changes looming over estate tax laws, including the possible sunset of the Trump-era tax cuts in 2026, understanding the implications for estate exclusion amounts is crucial. Through this insightful discussion, we promise to guide you through the essentials of holistic estate planning, ensuring your assets are transferred seamlessly and your financial legacy remains intact. John Benson shares his expert insights on effective estate planning tools specifically designed for farmland owners. We explore strategies such as the Spousal Lifetime Access Trust and the benefits of forming partnerships or limited liability partnerships. In addition, the significance of aligning with your existing team of professionals is highlighted to tailor personalized plans that reflect your family's unique needs and history. Our aim is to equip you with the knowledge to navigate the complexities of farm succession planning with confidence.Clear communication and fair inheritance are pivotal in family legacy planning, especially within agricultural families. Our conversation touches on the importance of family meetings to discuss expectations, capabilities, and succession plans, minimizing potential disputes. By examining the role of trust documents and adaptable estate plans, we emphasize the importance of preserving your family's hard work for future generations. Join us as we unravel these vital strategies with real-life examples and expert advice, ensuring your family's legacy endures.Follow at www.americalandauctioneer.com and on Instagram & FacebookContact the team at Pifer's

On this episode of The Journey Within Podcast Mark is Joined by University of Nebraska's John Benson and Worldwide Trophy Adventures' Ryan Watchorn. John Benson is a Professor of Vertebrate Ecology and shares a bunch about where he has been, the projects he has worked on and how he ended up at the University of Nebraska. Also, Ryan and John share about a most recent project that brings people together to understand and study Elk across the different landscapes of Nebraska. Enjoy the Journey!  Partners and Promo Codes in this Episode Build your Mathews Bow Today - mathewsinc.com RuffTuff Custom Seat Covers - Rufftuff.com Start a WTA Tags Portfolio or Book The Adventure of a Lifetime at - worldwidetrophyadventures.com Follow Me: Instagram: https://www.instagram.com/markvpeterson/ Facebook: https://www.facebook.com/MarkPeterson. TikTok: tiktok.com/@markvpeterson Web: http://markvpeterson.com/ This podcast is a part of the Waypoint TV Podcast Network. Waypoint is the ultimate outdoor network featuring streaming of full-length fishing and hunting television shows, short films and instructional content, a social media network, Podcast Network. Waypoint is available on Roku, Samsung Smart TV, Amazon Fire TV, Apple TV, Chromecast, Android TV, IoS devices, Android Devices and at www.waypointtv.com all for FREE! Join the Waypoint Army by following them on Instagram at the following accounts @waypointtv @waypointfish @waypointhunt @waypointpodcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

18th Annual Capital Link International Shipping Forum | NAVIGATING THE GREEN DRIVE – WHAT’S NEXT FOR SHIPPING Moderator: Mr. John Benson, Partner – Watson Farley Williams Panelists: - Mr. Nikolaus Schües, President & Chairperson – BIMCO; CEO – Reederei F. Laeisz - Mr. Knut Ørbeck-Nilssen, CEO – DNV Maritime - Mr. Frederik Pind, Managing Director – NJORD – Maersk Tankers - Dr. Loukas Barmparis, President – Safe Bulkers Inc. (SB) 18th Annual Capital Link International Shipping Forum Monday, March 11, 2024 | Metropolitan Club - New York City In partnership with Citi and in cooperation with NYSE and Nasdaq For more information, please click here: https://forums.capitallink.com/shipping/2024newyork/

Dr. Hiatt's guest this month is John Benson from the Mayo Clinic, lead author of the Review Article "MR Imaging of Carotid Artery Atherosclerosis: Updated Evidence on High-Risk Plaque Features and Emerging Trends," from the August issue of AJNR. (20:02)

Sin duda es un icono del coche de lujo británico. Pero sin rodeos: Aston Martin está viva de milagro. Ha estado muchas veces en quiebra. Primero la salvaron un Conde y una Lady británica. Más tarde fue vendida por 100 libras a un consorcio bancario, luego a un empresario del petróleo, después a un armador griego y por fin cayó en manos de Ford, que fiel a su costumbre, casi acaba con ella. Finalmente, un consorcio de inversores, entre ellos Toto Wolf, Sabastian Vettel, el rico farmacéutico suizo Ernesto Bertarelli y, como no, Lawrence Stroll… Lionel Martin y Robert Bamford, fundadores de la compañía Bamford & Martin, construyeron un coche especial para la "Aston Hill", una popular carrera británica. No dejaba de ser un “invento” con chasis Isotta Fraschini de 1908 y un motor Coventry Climax. Pero el coche gustó tanto que decidieron fabricar algunas unidades para la venta. Pero llega la Primera Guerra Mundial y tras ella, la primera quiebra. Pero llega la “primera” quiebra de muchas… y Bamford decide abandonar el barco. ¡Hace falta dinero! Y aparece nada menos que un Conde, el Conde Louis Zborowski, gran aficionado a las carreras, no mal piloto, pero sin dinero suficiente. Y es entonces cuando aparece otra entusiasta y millonaria británica, Lady Dorothea Charnwood, que la compra, la salva y pone al frente a su hijo, John Benson. Parecía que los problema financieros se habían acabado… pero no. En 1925 las penurias seguían y Lionel Martin, uno de los fundadores, vende su parte a Augustus Bertelli acaudalado piloto e ingeniero, que se puso al frente de la empresa. Es en estos tiempos cuando, recordando los triunfos en la Aston Hill, deciden llamar a la empresa Aston Martin. Pero los problemas financieros continuaban. Aparecen Lance Pridroux-Brune que aportó dinero para después vender la empresa a Sir Arthur Sutherland, quien decidió, seguramente con acierto, abandonar las carreras para dedicarse a la construcción de deportivos de calle. Pero si la Primera Guerra Mundial estuvo a punto de acabar con la marca, pues con la Segunda pasó lo mismo… hacía falta un milagro… y el milagro llegó. Muchos modelos de la marca llevan aún la denominación DB en honor a David Brown, apasionado de los coches de calidad y propietario de una empresa fabricante de engranajes y máquinas herramientas. Pero… las deudas se acumulan. Y David Brown vende la empresa al consorcio bancario Company Developments por 101 libras esterlinas… pero Aston Martin, por enésima vez, entra en suspensión de pagos. Aston Martin la compra un consorcio “americano canadiense” con Alan Curtis al frente, que la revenden a un empresario petrolífero, Victor Gauntlett que al llegar la crisis del petróleo la vende a un armador griego, el rival de Onassis, Peter Livanos… Pero hubo un momento que Ford quiso convertirse en un referente de las marcas Premium a base de comprar y comprar. Compraron Jaguar, Land Rover, Volvo y Aston Martin. En 2020 el “Muchimillonario” Lawrence Stroll se va de compras, adquiere un equipo de F1 y una marca de coches… Aston Martin. Se emitieron pagares, se llegó a un acuerdo tecnológico con Mercedes, pero faltaba estabilidad en la gestión y en las finanzas… y aparece el “otro” salvador de la marca… yo haría modelos de Aston Martin con las siglas DB y con las siglas LS. Crea en 2020 un heterogéneo grupo de inversores que se hacen propietarios de la marca, entre ellos muchos implicados en la F1 como Toto Wolf y Sabastian Vettel; otros millonarios como el suizo magnate del mundo de la farmacia Ernesto Bertarellí; empresas del mundo de la automoción, como Mercedes y el grupo chino Geely; o el gobierno de Arabia Saudita. Pero con Lawrence Stroll a la cabeza. Aston Martin ha anunciado un aluvión de novedades para 2023, por supuesto entre ella SUV, coche híbridos y eléctricos, como no podía ser de otra manera. Y con tecnología Mercedes, un socio que aporta algo de lo que la firma británica tiene un verdadero déficit. ¿Tiene futuro Aston Martin? Visto lo visto, es una marca superviviente y, pese a todo, con una magnífica imagen. Y con futuro en la F1. Así que yo creo que sí. Coche del día. Pensarás que voy a elegir el DB4 o el DB5, ¡pues te equivocas! He elegido al Aston Martin DBS Superleggera que aparece en la película “Sin tiempo para morir” de 2021. Una reedición del DBS original realizado por Carrozeria Touring, precioso, con motor V12 de 725 CV con una velocidad máxima de 339 km/h.

Dean's Chat host, Dr. Jeffrey Jensen, is joined by Dr. Eric Stamps, the Dean at the California School of Podiatric Medicine (CSPM) at Samuel Merritt University in Oakland, California. Dr. Stamps highlights his role as Dean at CSPM and his role (advancing the profession) serving in multiple capacities including Chair, American Association of Colleges of Podiatric Medicine (AACPM) and Chair, Accreditation Committee of the Council on Podiatric Medical Education (CPME). He also discusses his history as a technical writer prior to entering podiatric medicine. They discuss Dr. Stamps' journey in the field of podiatry, starting from his education at the California College of Podiatric Medicine in 1993 to becoming the Dean at the California School of Podiatric Medicine (CSPM) at Samuel Merritt University in Oakland, California. Dr. Stamps shares his professional interests in musculoskeletal imaging and diabetic foot problem prevention. Tune in to learn more about Dr. Stamps' impressive career in podiatric medicine. Dr. Stamps reveals a hidden desire to be a stand-up comedian, which he never pursued as a career. However, he found a way to incorporate humor into his lectures as a lecturer, making difficult subjects more entertaining for his students. While he acknowledges that his attempts at humor didn't always succeed, he made a consistent effort to create an engaging learning environment and pursue his commitment to making education enjoyable and accessible to his students. Dr. Jensen and Dr. Stamps talk about how Dr. Stamps' leadership style revolves around prioritizing students. He believes in making challenging subjects more entertaining and fosters a student-first environment by involving his leadership team. Collaboration is highly valued, and the opinions and input of colleagues are sought after. He actively encourages diverse perspectives and welcomes criticism, avoiding a team of "yes" people. His leadership style is not dictatorial, and he strives to make decisions based on the input he receives. Overall, the dean's collaborative leadership style focuses on creating a student-first climate by involving his team and valuing their opinions. Dr. Stamps credits his mentors for playing a significant role in his transition from being an associate dean to becoming the dean. One of his mentors, Dr. John Benson, who served as the dean from 2008 to 2017, had a profound impact on his career. When Dr. Benson retired, the guest speaker was asked to be the interim dean in 2017, and although he initially hesitated, he eventually accepted the position. With the guidance and mentorship of Dr. Benson, he was able to grow and develop the necessary skills to take on the role of dean. Dr. Stamps highlights how mentors played a crucial role in his professional development, helping him navigate the transition from being an associate dean to becoming the dean. Their guidance and support enabled him to acquire the necessary skills and confidence to assume a leadership role. https://www.samuelmerritt.edu/doctor-podiatric-medicine https://aacpm.org/ Dean's Chat Website  Dean's Chat Episodes  Dean's Chat Blog Why Podiatric Medicine?  Become a Podiatric Physician   

Shipping & Energy Transition - What's Next INTRODUCTORY KEYNOTE REMARKS Mr. Knut Ørbeck-Nilssen CEO - DNV Maritime PANEL DISCUSSION Moderator: Mr. John Benson, Partner - Watson Farley & Williams Panelists: Mr. Mark O'Neil, CEO - Columbia Shipmanagement Mrs. Semiramis Paliou, CEO – Diana Shipping (DSX); President - HELMEPA Mr. Knut Ørbeck-Nilssen, CEO - DNV Maritime Dr. Loukas Barmparis, President – Safe Bulkers (SB) Capital Link's 17th Annual International Shipping Forum Monday, March 20, 2023 The Metropolitan Club, New York City For more information on the event please visit: https://forums.capitallink.com/shipping/2023newyork/

Kevin Pifer, America's Land Auctioneer, is live from Arizona over the next couple of weeks! Pifer's Auction & Realty and Pifer's Land Management puts on land seminars every year down in Arizona to educate the market and provide insightful information. In this show you'll hear from Bob Pifer who spearheads the seminars, Dwight Hofland, Jim Sabe and John Benson from Heartland Trust.  Dwight Hofland talks about the current demand for rental land, rental rates, and the demand for certain crops. John Benson from Heartland Trust also joins the show, and provides valuable information on succession and estate planning. Follow Kevin at www.americalandauctioneer.com and on Instagram & Facebook

John Stevens is the 21st guest on the podcast. This episode was recorded back in 2020, but still, everything said inside is pretty interesting and helpful. 2 hours of John Stevens sharing the story of his journey in Calligraphy. 00:00 Teasers 00:11 Intro 00:14 Prestory 01:00 Meeting John Stevens 06:58 The beginning of John Stevens Journey with Calligraphy 17:00 Calligraphy and the technology 20:00 John Benson 25:28 Form, rhythm, and movement 32:31 The scripts and struggles in the beginning 42:07 Working on a new book 43:33 Calligraphy, Lettering, Sign Painting, or Typography? 50:00 Mastering Calligraphy scripts 60:00 Always following your interest 64:00 The artist proccess 69:00 Learning new things in Calligraphy 71:00 Calligraphy - the love of his life 72:00 Teaching workshops around the world 83:20 The renaissance of Calligraphy 98:30 Calligraphers and using paper 106:00 Students that made an impression 110:00 Luca Barcellona, Pokras Lampas, Vika and Vita 115:00 Best advice received 118:50 Closing words 120:00 Why is the podcast coming out now

John Benson

On this episode of Crap No One Tells You, John Benson tells us all about business consulting, and how crucial it is for new small business owners to find guidance. As an attorney and someone who has started his own business, John understands the hardships and necessary steps involved in starting a business, and is here to talk about what people should focus on when starting a business, the trend of businesses failing early on, how to avoid a quick descent, and more!John S. BensonAttorney, Senior Partner at Penglase & Benson Inc.https://www.penglaseandbenson.com/attorneys/john-s-bensonThank you to our sponsor RedKnight! www.redknight.comRedKnight.com - our sponsor and host Want to turn your small business into an awesome brand so you can see more consistent growth?

Episode 44: Dr. John Benson's Algonquin Wolf Research  2007-2011 (What Good is a Wolf Part V) In this episode, (Part V of a six-part series on wolf research in Algonquin Park), I chat with Dr. John Benson, who picked up the Algonquin Park wolf research baton in 2007, as part of his PhD studies at Trent University. Much of John's work focused on taking a look at wolf-coyote hybridization and its impact on Algonquin's wolf population, on territoriality, which researchers call spatial segregation and wolf and pup mortality risks amongst other very interesting topics. Dr. Benson is now an Assistant Professor of Vertebrate Ecology with the School of Natural Resources a the University of Nebraska. For info on his work check out this video:  https://mediahub.unl.edu/media/9745 This musical interlude is another wolf track called “Silent Running” from Dan Gibson's Solitudes Legend of the Wolf CD, and brought to you with the approval of Digital Funding LLC.  Solitudes music can be found where ever you get your music streaming.

ENERGY TRANSITION & SHIPPING Moderator: Mr. John Benson, Partner - Watson Farley & Williams Panelists: Mr. Richard Tao, Business Development Leader Maritime Advisory, Americas – DNV Mrs. Charis Plakantonaki, Chief Strategy Officer - Star Bulk Carriers Corp Mr. Scott Bergeron, Director of Business Development & Strategy - Oldendorff Carriers Mr. Sam Norton, President/CEO – Overseas Shipholding Group (OSG) Mr. Soren Meyer, CEO – ZeroNorth A/S. Capital Link's 14th Annual New York Maritime Forum Wednesday, September 21, 2022 Metropolitan Club in New York City For more information on the program please visit here: https://forums.capitallink.com/shipping/2022NYmaritime/

Hey everyone, it's Shoshana AKA bwaySHO and welcome to bwaySHO: The Podcast! This week's guest is Morgan Siobhan Green.  Morgan is currently leading the North American tour of Hadestown as Eurydice. She made her Broadway debut in Be More Chill, where she understudied Christine Canigula, Brooke Lohst, Chloe Valentine and Jenna Rolan. She's been featured in many concerts and projects of Rob Rokicki & the Good Kids and Joe Iconis & Family. You can listen to her sing, “Good Kid” from The Lightning Thief and Monstersongs by Rob Rokicki and Kermit's classic “Rainbow Connection” on bwaySHO YouTube plus “Do It For You” from Between The Lines, now Off-Broadway. Morgan has an adorable pup named Pip, who you can follow @pips_story. Named after her role of Pip in Moby-Dick. Looking ahead to 2023, get tickets for her 54 Below SHO on April 4th!  Hey everybody have you heard, I saw Morgan as Jenna and more swing roles in Be More Chill & my goodness, what a performer! And I can't wait to raise our cups Tuesday night and give her flowers when I see her in Hadestown! Wait for me… because now's time for my chat with this little songbird from April 16th, 2020, recorded for my live YouTube series: The SHO Must Go On…line! Enjoy. Thanks for listening to the 37th episode of bwaySHO: The Podcast!  If you like what you heard, please subscribe, rate and review, so you can be a spy on the inside for future episodes.  Catch Morgan and this phenomenal cast of Hadestown on tour now.  Thanks to all the SHOtreons and special shout-out to the SHOstopper and SHOnanigans levels. Clare Freeman, Lou Bailey, Ashley Stasak, Judy Cotner, Naomi Cotner, Shannon Wheeler, John Benson, Chris Mascorro, Eva Fink Clausen, Cindi Howard, Julie Larkin and Lisa Michelle Martin O'Neill.  If This Was Your Jam, You Can Become A SHOtreon! Head Over To Patreon.Com/bwaySHO. You get exclusive access to filmed performances, photos and interviews, as well as up-to-date news on what's going on in the theatre world. It's A Fun Time, Come Check It Out. Thanks as always to Khayle Braxton AKA Gedun for these Awesome Beats, Jelani Remy for the Beautiful Intro Riff, Alex Brightman for the SHO time promo, Chelsey Hill AKA Illustrating Diva, for the cool cover art, Jillian Ang for assisting in editing this interview, All the wonderful guests and all of you for being here. Thanks for listening, we'll see you at the SHO @morgansiobhang /@pips_story /@bwaySHO  / @bwaySHOpodcast / bwaySHO.com Morgan's photo by Ted Ely. Proud member of the Broadway Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

Hey everyone, it's Shoshana AKA bwaySHO and welcome back to bwaySHO: The Podcast! This week's guests are Kaila Mullady and Mark Martin. Kaila aka Kaiser Rosé is a world champion beatboxer and member of Freestyle Love Supreme preme preme. She's the 2015 & 2018 World Beatbox Champion, the 2014 American Vice Beatbox Champion, 3x Loop Station Champion, and 3x reigning Beatrhyme Champion. Wow! She's also an incredible educator, freestyler and musician. Mark aka Mandible is a Mixed Vocal Artist, American Beatbox Champion and member of Freestyle Love Supreme. Mark gave a TedxTalk: You're a beatboxer. Let me show you - link in the SHO notes - and is the winner of the 2016 American Beatbox Championships and the 2016 International BeatRhyme Battle.  Together, Mark & Kaila created Lightship and the two of them were part of Voca People, an international touring musical theater company. You can take beatboxing, speaking and performance lessons from Kaila & Mark and you can find their websites in the SHO notes. Head out to Pasadena Playhouse for the FLS tour's final stop & if you're there August 6th or 7th, come say hi! I'm taking the SHO on the road!! I can't wait to see Freestyle Love Supreme's tour… one last time and reunite with friends! Now let's get a second… second.. Chance… chance of hearing my conversation with Kaila Mullady and Mark Martin… from May 27th, 2020… recorded for my live YouTube series: The SHO Must Go On...line!  This is microphone 1… Thanks for listening to the 36th episode of bwaySHO: The Podcast!  If you like what you heard, please subscribe, rate and review, so you can be a spy on the inside for future episodes.  Head out to Pasadena Playhouse to catch the last stop of the FLS tour. For your Freestyle Love Supreme preme preme opening nights on Broadway coverage (2019 & 2022), head over to bwaySHO.com! Thanks to all the SHOtreons and special shout-out to the SHOstopper and SHOnanigans levels. Clare Freeman, Lou Bailey, Ashley Stasak, Judy Cotner, Naomi Cotner, Shannon Wheeler, John Benson, Chris Mascorro, Eva Fink Clausen, Cindi Howard, Julie Larkin and Lisa Michelle Martin O'Neill.  If This Was Your Jam, You Can Become A SHOtreon! Head Over To Patreon.Com/bwaySHO. You get exclusive access to filmed performances, photos and interviews, as well as up-to-date news on what's going on in the theatre world. It's A Fun Time, Come Check It Out. Thanks as always to Khayle Braxton AKA Gedun for these Awesome Beats, Jelani Remy for the Beautiful Intro Riff, Alex Brightman for the SHO time promo, Chelsey Hill AKA Illustrating Diva, for the cool cover art, Jillian Ang for editing this interview, all the wonderful guests and all of you for being here. Thanks for listening, we'll see you at the SHO @kailamullady/ /@markmartincreative / @bwaySHO  / @bwaySHOpodcast / bwaySHO.com Proud member of the Broadway Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

These Agreements obligate an owner to pay a real estate commission, contain covenants running with the land, and potentially create a lien against the property that could be adverse to a buyer. Don’t be caught off guard if one of these appears in your title search. Melissa Jay Murphy 0:05 Welcome to The Fund's Title Now Pop-up webinar. I'm Melissa Murphy with The Fund and we do these webinars from time to time, on relevant or developing topics. They're free. So we don't offer CLE because we want them to be as spontaneous and conversational as much as possible rather than instructional. That's why we discourage PowerPoints because we really want there to be a conversation between the speakers and we also have a an ulterior motive, which is to push the audio out to our podcast, which is also called Title Now. You can get the podcast wherever you subscribe to other podcasts. So sign up now. We are going to take questions at the end of our prepared remarks. So if you have a question about any of the information that we talked about, just put something in the chat, and we have John Benson, who is very overqualified to monitor the chat, but he offered to do it, so I took him up on it. And then at the end of our prepared remarks, we'll see what questions you might have. Joining me today is Brian Stringer. Brian is one of our Fund underwriting counsels. We are here to talk about memorandums of agreement that are popping up in the public records around the state, in fact, around the country. And these agreements create what many people feel are surprising obligations on the part of an owner of property who might become a seller of that property in the future. And some of these obligations may bleed over to the buyer also. So Brian, tell us what these agreements are all about. Brian Stringer 2:06 Well, these agreements basically what they provide us is in exchange for an up front payment of money, which can be anywhere from a few $100 to several $1,000. The owner obligates themselves to list their home with a specific broker if they decide to sell because on provide that the owner role of commission typically 6% upon the sale. Melissa Jay Murphy 2:23 Well, how long did these obligations typically run? Brian Stringer 2:28 Well, that's the thing that makes things a bit unique. The typical listing agreement may last for a few months or up to a year, but we've seen these agreements with terms for as long as 40 years Melissa Jay Murphy 2:37 40 years. Does it apply only if the owner wants to list a property with a broker? What I'm getting at is the owner allowed to sell their home on their own a FSBO? Brian Stringer 2:53 Well, that's a great question and unlike a typical agreement the owner can't sell their home on their own. These agreements, again, it's gonna depend on the individual agreements, because there's a few that are out there, but the commission is likely due even if they sell without the use of any broker at all. Even if the commission is not due, for some reason, many of the agreements that we've seen have a fee that's triggered by any transfer of the property, even a gift or a conveyance with no consideration. Melissa Jay Murphy 3:17 Well, I would, I would hope that it only covers a voluntary sale or conveyance, but do the typical agreements that you've seen cover any type of transfer of ownership? I mean, what if the owner dies? Brian Stringer 3:34 Well, yes or no. That's an interesting wrinkle with these agreements as well. If the owner dies and title transfers to an heir beneficiary there's no fee due, but only if the heir beneficiary agrees to assume the obligations under the current agreement. Melissa Jay Murphy 3:49 So these agreements that you've seen would cover a transfer resulting from death if the heirs don't agree to assume the obligations that would obligate them upon the future sale of a property. Brian Stringer 4:03 That's correct. Melissa Jay Murphy 4:05 What about other types of involuntary conveyances like a foreclosure or something of that nature? Are those transfers also covered? Brian Stringer 4:17 So they are and so some of those are specifically outlined in the agreements that say a transfer and foreclosure voluntary/involuntary transfer are often listed as what they call the triggering events which requires a payment, not typically the full 6%, but some other amount is calculated based upon the value of the property. Melissa Jay Murphy 4:35 So it sounds as if the exact terms of these agreements are dependent upon the wording of the agreement, which of course is true of any contract. And these vary depending upon who the broker is and what iteration of their contract they happen to be using at that time. But what are other types of provisions that you are commonly seeing in these agreements? Is there any way for the owner to opt out of this obligation? Brian Stringer 5:11 There is. Once they've agreed to list with the broker, they're sending these agreements most of the agreements have come from an early termination or cancellation provision, and they usually provide that the owner can opt out by paying an early termination fee, which is typically equal to a certain percent of the fair market value of the property as determined by the broker or the other party to the agreement. So that's the difference is that the broker is the one that's going to calculate the early termination fee at the time the other seats determine. Melissa Jay Murphy 5:38 Is there any provision for the owner to challenge or arbitrate or negotiate that value that the broker determines? Have you seen anything like that in these agreements? Brian Stringer 5:51 I have in respect to arbitration. I have seen that there is a requirement to arbitrate disputes or new agreements but specifically with respect to the calculation, that early termination fee and fair market value, which you would typically see in a contract where an each party would say, "I think this is a fair market value," and other people would say "I don't think that's the fair market value" and a third arbitrator would come in and say "This is a fair market value." The ones that I've seen just provide that the broker is going to determine the fair market value. Melissa Jay Murphy 6:17 Well, I can see where that would be a possible point of contention. But let's move away from the provisions of the agreement and talk about what you've seen happen out in the real world. What have you seen happen if the home is sold, and the broker that was a party to these agreements is not "Hey, what's happening?" Brian Stringer 6:44 We've seen that and the odd thing about these is they don't make a demand for payment from the party. We enter into the brokerage agreement. They're making demands for payment from the buyer, subsequent owner, not the seller of the product. Melissa Jay Murphy 6:57 On the buyer? how can they leverage the buyer to pay this fee when they weren't even a party to the agreement to start with? Brian Stringer 7:08 As we've seen from these agreements, the brokers have hired very competent and clever attorneys and the obligations that they create in these agreements, they purport to be covenant with the land. So that's how they get the buyer or any other successor an interest obligated is that these obligations attached to the property and they're not independent contractors. Melissa Jay Murphy 7:27 So the obligation to list with this particular broker is an ongoing obligation for every future owner of the property? Brian Stringer 7:41 It appears the plain reading of these agreements is that they are going to be obligating every future owner of the home for up to four decades versus they could expire on their terms for the passage of time, but in the intervening term, they obligate everyone who owns that property. Melissa Jay Murphy 7:55 Well, I have read some of these agreements and the ones that I have read, contain language to the effect that the broker has a lien against the property, if title transfers and they aren't paid their commission, so it's a springing lane, or lane that will come into existence. And so is that part of the demand that's made on the buyer? You know, something to the effect that foreclosure of that lane will begin if they don't pay this fee? Brian Stringer 8:32 That's exactly what we've seen. So we've seen demands for payment on a subsequent owner, and they're not used to demand for payment. They've been accompanied oftentimes by a draft foreclosure complaint. This way the owner knows that they don't fulfill the demand that the broker is ready, willing and able to go to court or close their lien interest. Melissa Jay Murphy 8:50 Well, this seems to be the real heart of the problem from The Fund's perspective. I mean, certainly we want to make Members aware of these agreements, they are out there in the practice. But what we are focused on and most concerned about is delivering clear title to our proposed insured. So how are we dealing with a potential assertion of this lien when one of these agreements show up in a title chain? And, and by the way, what exactly shows up in the public records? Brian Stringer 9:31 Good point, what we're seeing in the public record typically, we're not seeing, at least I have not seen that full agreement. What we're seeing is either a memorandum of agreement or a memorandum of interest, which is signed witnessed notarized in part by the owner. So it can be recorded. And it's very similar, to what you see with a memorandum of lease. It's just putting the public on notice that this agreement exists and here are the basic terms. You can contact this party in order to proceed. Melissa Jay Murphy 9:58 So are we addressing these things in our commitments? Brian Stringer 10:05 We are and just started with creating a new Schedule B-1 requirement. It's going to be included in the commitments on the properties where we find these memorandum of agreement because the we've drafted requires that the period be terminated in any lien released. This is a new clause that Members likely have not seen yet. From what we have gathered, we're going to begin seeing these quite frequntly. So the Members should pay really close attention to the commitments when they come in and see where this requirement is called. Melissa Jay Murphy 10:33 And you you mentioned the word "They will start seeing these frequently." I have heard anecdotally, I can't say I've done any kind of independent verification, but I have heard anecdotally that there are 1000s of these memorandum of agreement are recorded in the public records just in Florida, just in Florida. So it does seem as though this will be something that Members will see. So it's going to be a Schedule B-1 requirement. That they get a termination and release. So how do they go about getting that? Brian Stringer 11:12 Well, as you can imagine, there's contact information for the broker in these memorandums of agreement. They they've made it quite straightforward to obtain and release the agreement. What they're going to do the the owner, the seller is going to have to contact the broker and confirm either confirm the amount for the release or negotiated release the payment in exchange for the release and termination. And because these things are so new, and we've not seen many of them satisfactions and releases we're going to underwriting review any proposed release termination. So if a Member does see this on the Schedule B-1, the owner wants to get through release termination, Members should send it to underwriting. So we can review the terms and make sure that it adequately releases the property not just the lien for the commission, but the covenant running with the land. Melissa Jay Murphy 11:56 Yeah, I was gonna make that point. Our position is we not only want to terminate or release the lien, but we want to terminate the agreement so it's no longer a covenant running with the land. Brian Stringer 12:12 Absolutely, because it's not clear from from my analysis, whether once you listed with the broker and paid a commission that you've satisfied the agreement from the plain terms of the agreement is going to continue for every subsequent sale. Melissa Jay Murphy 12:23 Got it. So I may have missed this in your comments, but is there a contact information in the agreement so that the Member knows where to go to talk about getting this termination and release? Brian Stringer 12:41 So that's a great question. In the memorandums of interest there we've seen do have a contact information for the broker, because they've actually made it quite easy to contact them and get the release and they tell you how they're going to give it to you. So these problems are not insurmountable title problems that we're going to see that are going to be completely derail a transaction. They are solvable. There's contact information in the Memorandum of Agreement and there's a mechanism for determining. Melissa Jay Murphy 13:07 So, Brian, if you're going to sum this situation up for a Fund Member, what points would you make? Brian Stringer 13:17 Well, I would reiterate one of our primary points that we always tell our Members and that's first of all, review your commitments very carefully to see what are your requirements, what are the exceptions, see if one of these things does in fact affect your property and if you have a commitment that was delivered prior to this webinar, or prior to The Fund, to the your general counsel blog. Look at your B-2s because sometimes these exceptions were showing up on the B-2s and some Members were looking at it very similar to the declaration of condominium or CCR is to just keep it on B-2 moving forward because the property is subject to so if you do have a commitment that was delivered some weeks ago, I advise that they look at the B-2 exception very carefully. Melissa Jay Murphy 13:56 Very good point because we are undertaking to train our examiner's on what these agreements are and the requirement that they be treated such that there's a B-1 requirement, but just to be sure Members ought to also check the B-2 exceptions agreed. And if there's nothing there at all, do you have any advice for a Member? Brian Stringer 14:23 I suggest that even there's nothing there, you know, ask your seller if you sign any sort of a listing agreement, do you have any outstanding agreements with respect to listing or selling your property? And if there is an agreement of record, talk this seller about what needs to be done just as an explained to them there is a mechanism to release them. There is a way to terminate the covenant running with the land and does this needs to be counseled with the seller and they can satisfy the requirement. If you do if the seller is going to satisfy be sure to get a proper release and termination, and we would advise the Member to obtain the release and termination record of themselves. Melissa Jay Murphy 14:57 I would agree with that. Particularly if it's a B-1 requirement. And it's interesting that you make the comment that you should talk to the seller and explain to them what needs to be done. I agree with that 100%. Because if in fact the Member has been sent a transaction and there's no listing agreement or a broker involved, or a listing agent involved in the transaction, but you then see one of these agreements shown on your commitment, and it may very well be that the seller does not understand clearly or has ignored their obligation under this agreement to list with that particular broker. So it would be important for you to reach out to to the seller and ask them questions and explain to them that this agreement is there and we need to arrange for a release. Very good point. John Benson. Are there any questions in the chat so far? John Benson 16:05 I just got unmuted by the master. No Melissa, there are no questions being asked at this point. Melissa Jay Murphy 16:13 Perfect. Then we will wrap this up here by first thanking Brian for his time and energy and putting together all this information but I also want to offer some comments. These agreements are new, and to some people really a bit shocking. And I want to be clear that we are not expressing any opinion on their legality or their fairness or the business practices of any of the companies involved in this. The sole purpose of the webinar today is to make Fund Members aware that these agreements exist. Explain to them how they affect title and and how you can address the issue in connection with your particular closing. So Brian, and I hope that this has been useful information to you. Melissa Jay Murphy 17:17 And this is a perfect example of what we're trying to do with these pop up webinars. Just sort of in and out quick information, new issues out there for you to deal with. So thank you so much for attending. And don't forget, we're gonna push this audio out to our podcast which is also called Title Now and keep an eye out for future podcasts that we are putting together because we're trying to sort of reinvigorate these things and offer them a bit more regularly. And as always, thank you for your support of The Fund. Thank you

In questo episodio andiamo a parlare con affetto della scomparsa di Richard Benson, un personaggio che era leggenda quando ancora in vita. Lo facciamo insieme a Olmo di Cinema Roma, montatore e regista che da cinque anni preparava come uno degli autori il ducomentario sulla vita di Benson.

 Discover how to get that awesome online marketing breakthrough through the power of observing and adapting Learn what platform suits you and your business that will keep your clients hooked and splurge on your products Find out how to effectively and organically increase your online sales by letting your clients feel cared for Resources/Links: Wanting to Find Out How to Up Your Online Marketing Game and Keep Your Products Booming and On the Trend? Learn how you can organically and effectively be everyone's go-to business online: www.strategicprofits.com/jay Summary Have you been struggling with the fast-pacing changes brought by the online world that it makes online marketing just so hard? Do you want to know the nits and grits of online marketing so that you can maximize your business and product's potential? Are you ready to breakthrough online growth with the right marketing strategy that will last you a lifetime and organically attract high-paying clients? Rich Schefren is widely recognized as an Internet marketing pioneer and one of the world's top experts on online business strategy. He has coached the world's top online business gurus, increased client revenues by BILLIONS of dollars, and grew 3 of his businesses to 7-figures a year. Agora publishing a billion-dollar testimonial. In this episode, Rich talks about the different online marketing tactics and strategies that you can apply to your business that can organically get you traction and clients. He also shares the importance of being aware of anything online— from trends to hashtags and whatnot, which you can adapt and help you market online. Check out these episode highlights: 02:21 – Rich's ideal client: “Anyone that uses online marketing to either make money, grow a business, etc., is ultimately a client of ours or a potential client of ours based on some of the products that we recently released, like in the last few years, really, it's so wide open.” 03:18 – Problem Rich helps solve: “Well, I would say that, you know, if they are not satisfied with the performance of their marketing, at the end of the day, like, that's the problem I would solve. So, that's the starting point, really.” 23:58 – Rich's Valuable Free Action (VFA): “I would say that they should pay more close attention to the people that they buy from, the places that they shop from, and notice anything that is new to them when they first noticed that. Like, you know, all of these things are hidden in plain sight, you know.” 29:05 – Rich's Valuable Free Resource (VFR): Check out Rich's Website: www.strategicprofits.com/jay 32:15 – Q: You wouldn't know to ask me this question, but since I'm asking myself the question and delivering the answer, let me tell you. A: I want to share what I did to watch my coaching. It's something I've taught to numerous people and the people who have done it have done very well and done the same. Tweetable Takeaways from this Episode: “The one competitive advantage that cannot be copied is timing.” -Rich SchefrenClick To TweetTranscript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Welcome everyone to another edition of Marketing The Invisible. My name is Tom Poland, beaming out to you there from little Castaways Beach from Queensland, Australia, joined today by Rich Schefren. Rich, good day, Sir. Very warm welcome. Where are you hanging out? Rich Schefren 0:23 I am in Delray Beach, Florida. Tom Poland 0:26 Sounds like a nice spot to be. For those of you who don't know Rich, you must have been living in a cave, because he is one of the founding fathers of online marketing. He's literally one of the world's top experts on online business strategy. He's coached a Rolodex of who's who in the world of internet marketing. Most of the internet, the people that I respect and I hold in high esteem based on their integrity in the results in the internet marketing world have been mentored by Rich. He's come out of retirement. He's got- If I read his whole bio, it's kind of, it would rival war and peaceful credentials and lengths, he said. For example, just plucking one thing out of the air, he's got a testimony from Agora about how he helped them get to $1 billion of extra revenue. I mean, you can't live on a billion dollars, right, Rich? But it's a good start, yeah? Rich Schefren 01:19 Yes, a good start. I wish I would have negotiated a piece of that, but unfortunately, not. Tom Poland 1:25 I want to add, as well, that Rich is just an extraordinarily generous person. I remember getting something from you for free and it was about strategic alliances. It was a giveaway, but it was something that had been previously sold for a lot of money, and rightly so because it was chock full of value. And everyone I speak to, the usually inestimable Bob Bly, who introduced us Rich, speaks so highly of not only your integrity but your generosity. So, delighted to have you on the show. I think without further ado, we will announce the title, which is “The #1 Key to Breakthrough Online Growth”, and we're going to kick off. Folks, today, I so wanted to have Rich on the show. I'm throwing away our seven-minute timer. We'll go through the same questions, but we might take a little deviation here and there with his act of smells and gold. So Rich, let's kick off with question number one, though. Who's your ideal client? Rich Schefren 2:15 Yeah, it's very wide open these days, which is always generally a bad answer for marketers, right? Tom Poland 2:20 Right. Rich Schefren 2:21 Anyone that uses online marketing to either make money, grow a business, etc., is ultimately a client of ours or a potential client of ours based on some of the products that we recently released, like in the last few years, really, it's so wide open. So, you know, the same product that became our flagship is great for agency owners, it's great for coaches and consultants, as well as people who are trying to scale a business online. So, which will make sense, I think, as we go on. Tom Poland 2:52 As we go on. So, common denominator – people wanting to get growth online. Would that be fair? Rich Schefren 2:57 Yeah. Tom Poland 2:58 So, question number two is what's the problem you solve? We were talking before the interview. It sounded very much like, if I could paraphrase it, the problem you solve is people feel like they're a voice in a crowd of screaming people. How would you define the problem you solve? We know it's about growth, but what is the problem or the potential people are looking for when they become a client to yours? Rich Schefren 3:18 Well, I would say that, you know, if they are not satisfied with the performance of their marketing, at the end of the day, like, that's the problem I would solve. So, that's the starting point, really. That if the marketing is not performing as well as it should or as they hoped or etc., not powering the growth that they want, then that's what we solve. And the- I don't know if I should go further with that. Tom Poland 3:44 Yeah, please. Let's do. Anything you think about, your own? Rich Schefren 3:48 Yeah. So, what most people don't realize is that there are strategies, tactics, channels, etc., that can, at one moment in time, be insanely powerful, but that over time, it degrade. Tom Poland 4:07 Right. Rich Schefren 4:08 And that's pretty much consistent with everything, as far as marketing online. And so, the only exception to that can be tremendously great creative, like an amazing copy or something like that, but that's outside the reach of most people. Tom Poland 4:23 Right. Rich Schefren 4:24 So, you know, I'll give you an example. So, when I brought the VSL to Agora, it was back in 2007. Tom Poland 4:33 Just let me explain to folks. VSL is the Video Sales Letter. Rich Schefren 4:37 Yeah, Video Sales Letter. It was invented by John Benson. He's the creator of it. He invented it at the end of 2005. He first did it for a client in 2006. I saw that and brought it to Agora, like soon thereafter, early 2007. When Agora used that, that's what the testimonial from them, from Bill Bonner and Mark Ford says, when I brought it over to them, immediately, conversion rates went up 400% in the US, 300% in France, 250% in Germany, and all they did was take the sales letters that they had and copy and paste it into a PowerPoint. You know, white background, black text. That's it. And just to give a full arc of that story, right? So, John Benson invented it at the end of 2005. The very first course on video sales letters didn't come out until 2010. And that was the 3X VSL method by John Benson. And the Agora got those benefits in 2007, 2008, 2009, 2010, right? By 2017, there was absolutely zero difference between a regular sales letter and a VSL the way that Agora had been doing it. So, zero, right? And so, what most people don't realize is that you're either there for the beginning or you don't get the benefit that, like, you could get. And you know, a year later, when I invented automated webinars, like, we had the same thing. Like, the show up rates were 80%. The registration rates were high, like you know, because there wasn't- it wasn't the way it is now, right? Tom Poland 6:18 Yep. Rich Schefren 6:18 And so, every marketing, or if you were early on in AdWords or early on in Facebook, like there was a time when it was very easy. Tom Poland 6:27 Yeah. Rich Schefren 6:28 The time is over now, right? Like, now, it's easier to make something work on YouTube than it is on Facebook, and if you don't know that, you could be pounding your head against the wall to try and make Facebook work. So, there are these levers, but what's more important than the lever itself is also the timing. And because not only this performance degrade on any channel, any tactic, any strategy, but the effort that's involved to get the result increases over time. So, you have one graph, which is results, they're going down, right? Like, if I can- Tom Poland 7:01 Yeah, I got it here. Rich Schefren 7:02 Like going down, right? But then, the effort to get the result is going up. So, you have this like, moment in time right over here where it's high results, low effort, right? And then it goes down and up, and so now all of a sudden, on this side, it's high effort, not great results, right? And if someone looks at their marketing arsenal, their marketing mix, you know, the assets that they're using, and none of them are anything that is new, like not anything that has been introduced in the last 12 months or 18 months, then probably, everything in their mix is stuff that everybody knows. And if you're using stuff that everybody knows, there's not really the advantage to propel you forward. And what I think most people miss these days, is that that's the primary way of growth online. And so, whether people realize that or not, they should take a step back and look at the businesses that they know that are successful online; I'm not talking about, you know, VC-funded, but entrepreneurial driven, and how they grew and what was their primary way of growth, and generally, it can be reduced down to a channel, a strategy, or a tactic that they got on before the rest of their industry did – the other people, right? And so, I got known because back in 2006, I wrote a free report. And back when I wrote that free report, you know, my problem was is that I got great results for clients like Ryan Deiss and Russell Brunson and those guys, but nobody wanted business coaching back in 2006 and nobody knew who I was. And so, I wrote a free report, like hoping to get a dozen clients. Just put it on my blog. It's called the “Internet Business Manifesto”. And then, that ended up going viral. And so, been downloaded millions of times, and totally took me from unknown to known, and built the West, built the business, etc. And for the next year and a half, from, you know, that first report, Internet Business Manifesto I wrote in June of 2006, till 2008, I wrote six more free reports. And that's how I built my whole business, just like writing free reports, putting them on my blog, and having affiliates mail for it. And that was a very effective strategy in 2006, 2007, 2008. In 2009, the book “Free”, written by Chris Anderson, the editor of Wired Magazine, was talking about this new concept about giving stuff away for free to sell your product, but by that time, that's when everybody knows. And there's no doubt, right? That if someone were to start today, like if they thought they could put a free report on their blog, and that somehow, they'd have millions of dollars, like a month or two later, that's not going to happen, because the window has already closed. So, that's what I'm talking about, as far as this idea that there are asymmetric kind of rewards for stuff that is new online because they grab attention and it's not clear yet as obvious that I'm trying to sell you something, right? It's like stealth, camouflage kind of selling. Tom Poland 10:23 Right. And so, what I'm hearing is that once the thing becomes common place, it becomes- it doesn't get the cut through that I need to get in order to get noticed. It doesn't get noticed. It doesn't get acted on. So, there's two things. There's the lever or the platform or the tactic or whatever it is, the VSL or the free report, but it's also the timing. Rich Schefren 10:42 Right. Tom Poland 10:43 I almost had to use the analogy, but it sounds a bit like multi-level marketing. If you don't get in at the top, it's going to be too late. And, you know, it's kind of like, when I got to the share market, everyone was in there, and so, yeah. You know, if the taxi driver is telling me about the best stock to buy, it's probably time to get out. Rich Schefren 10:58 Right. But the good news is that there's always something. Tom Poland 11:00 Right. Rich Schefren 11:01 So, it's just a question of like, figuring out what it is now? Or, what's next, right? It shouldn't be shocking, right? That there might be an opportunity right now on TikTok, right? Like, it should not be shocking to anyone. Tom Poland 11:16 No. Yeah. Rich Schefren 11:17 Now, finding out like what it is and what's working. Like, you either can come to a service like mine, or you can just, you know, keep your ears open and eyes open, rather, and pay attention to anything that gets you to pay. Anything that you notice that's different and new. And I can give you a ton of different examples of like what's working now, but yeah. I mean, that's the gist. Anytime someone sees something and stops and says, “what is that?” There's something to it. Tom Poland 11:45 And so, we need to pick up areas. So, we don't necessarily have to be the innovator, the one person that comes up with one idea at the right time. We might be able to kind of hang on to this shit tiles and go on for the ride, if I'm mixing my metaphors up. Maybe just three or four examples of what you think is hot right now. Rich Schefren 12:01 Sure. Yeah. So, something that, like, we talked to our group about recently, a couple months ago, was one that is called Interactive Sales Letters. It's like a video sales letter, but they're interactive. And this was shared with me by Daniel Levis. He's a copywriter. Tom Poland 12:19 Yeah. Rich Schefren 12:20 And he changed his application funnel for his coaching program from the standard model, which is, you know, ad, opt in, VSL, application, right? Like, that's the process. So, there are two different companies that you can do this with. One is VideoAsk. The other is Go Tolstoy, like the writer, Tolstoy, Leo Tolstoy. Both of them are platforms where you can do interactive video. And so, Daniel Levis has it where, you know, you get to this one. The difference is that instead of people going through multi pages, they stay on one page. It's a seamless experience. And the number of people that he was able to get into his coaching program grew from like about 200 to 300%, like the conversion rates were that much higher, the show up rate was higher, everything was higher, and it makes sense, when I explain why. Tom Poland 13:13 Right. Rich Schefren 13:14 So, it's an interactive video, and Daniel does three different questions throughout. And the first question is, are you B2B or B2C? And then, you know, they click a button on it, and then it keeps talking. Tom Poland 13:28 Yup. Rich Schefren 13:29 And the next question is, which niche are you most closely aligned with – health, wealth, or relationships? And they answer, and then it keeps talking. And then the last one is like, are you a small, medium, or large business? And he attaches numbers to those three different, you know, categories. Tom Poland 13:46 Right. Rich Schefren 13:47 And so, with those three questions, there's two answers to the first one, three answers to the second, three for the third, so it's two times three, it's six, times another three is 18. There's 18 buckets that someone could fall into. Tom Poland 14:01 Gotcha. Rich Schefren 14:02 And as soon as they finish that third question, Daniel then goes into a case study about someone very similar to them. Who's in B2B or B2C like them? Who's in the same niche as them? Who has a similar business than they had, and that's now at the next level, right? And then invites them to apply and set up a call, but like, while he's talking them through it, right on the video, because they never have to leave that video, it's all seen. Tom Poland 14:28 Right, it's clever. Rich Schefren 14:29 And that has a higher engagement rate right out of the gate, right? Because it's new and novel. Tom Poland 14:34 Right. Rich Schefren 14:35 And then, in addition, the message is more catered to them and they're being kind of pre-sold before they get on, even on the call, right? And so, that would be an example of something that's working really well now, but I'll give you another one that's in the same field, because this one is very much working like right now and it will be something that, in a year and a half from now, will be a problem. Tom Poland 14:59 Right. Rich Schefren 15:01 And it's funny because a friend of mine, Rudy Mawer, who runs a lot of the brands for Tai Lopez, like he sits on top of Pure1 and RadioShack and all the brands that they bought, and he called me because he has a coaching program. And he was like, “I heard that there's been a change in the way they're being sold, and I heard that, like, I should talk to you about those.” So, I was like, “Yeah, I'll send you the thing that we did on the segment.” And so, this one came from a gentleman by the name of Cole Gordon. Cole is the guy that has set up the phone rooms for a lot of gurus that want to have phone sales but want to keep it totally in house. Like, they don't trust, and there's a lot of good reasons not to trust other people because they can damage your reputation so fast, right? Tom Poland 15:45 Yeah. Rich Schefren 15:46 So anyway, he's done it with like Traffic and Funnels, and Aaron Fletcher, and a bunch of bigger companies, too, he's also worked with before. And so, I did a call. I did a, you know, a segment with him, and he started that by telling me that outbound is the new inbound. And so, that was the premise of the segment. And what he was talking about was that the standard process, the way I was explaining it, the way Daniel used to do it, right? Opt in page, video, right application. Instead, it's opt in, but it also has optional phone number, and then as soon as the person – this is just one of seven different funnels that you went over, right? But when they're watching the video, there's an outbound call to that person while they're engaged, right? That's an extra call that's being added to the sequence, right? And that extra call is taking a very, like, leadership concierge role. It's just like, what brought you to the site, seeing if they can give them something right now for free as a gift that like kind of fits where they're at, and setting up the future call, etc. so there's already that first touch point. And so, very interesting segment. And actually, I've done a segment with the guys from Traffic and Funnels and Chris Evans. And he was telling me that they had started sending out more content to their list and sending them to the blog, and then people could opt in for content expansion, you know, and that they were making an extra, you know, mid six figures a month, because they were doing that. I was like, “I don't understand how you're making an extra six figures just by that.” But it's because when they're on the site, getting their content expansion, that's when all sorts of phone calls are happening out, right? Tom Poland 17:38 Right. Rich Schefren 17:39 So, I asked the guys from Traffic and Funnels about it, and they said, “Oh, yeah. We switched to outbound and that's now responsible for about 90% of our sales.” Tom Poland 17:48 Wow! Rich Schefren 17:49 It starts like the first contact starts outbound. So, like, that's a strategy right now. It's very effective, right? You can bet, you know, dollars to donuts, right? That as more people start doing that, at some point in time, whether it's eight months from now, whether it's a year and a half from now, two years from now, people are not going to appreciate that call. Tom Poland 18:09 Right. Rich Schefren 18:10 Right now, they do. They feel like this business really cares. Tom Poland 18:12 It's novel. Rich Schefren 18:13 But when they start getting calls from every website they got into, it's going to be a different story. So, very effective now. Tom Poland 18:21 Interesting. Okay. Rich Schefren 18:23 The next one, this one was shared by also two different people kind of overlapping. It's about discovery ads for YouTube. So, Aleric Heck was talking about how, you know, it's a great opportunity right now to grow your channel if you have an organic YouTube channel by using discovery ad, and that they're very inexpensive. And discovery ads, just for people who don't know, when you're watching a YouTube video, some of the suggested videos on the right hand side are discovery ads. Tom Poland 18:57 Okay. Rich Schefren 18:58 And then also, if you search by keyword, sometimes, a few of the top ones will also be discovery ad. And generally, you're advertising your organic content, right? And so, our work just was talking about it as a, like right now, it's very useful to use, it's very inexpensive, and it can reduce your overall advertising rates for several reasons. I, then, also did one with Ian Stanley. And Ian Stanley teaches people. It's one of the best actual biz ops out there, because I'm generally not a fan of biz op at all because they don't work. But it needs to just, people have to be email copywriters. And there's a million businesses out there that don't manage them as well that you can actually have a career. I mean, you're not going to get rich but you can make, you know, six figures as an email copywriter relatively easily. Anyway, so he uses discovery ads as well. And if you have an organic channel on YouTube, you have to link it to your Google account. Until you link it to your Google account, you can't, you know, you don't get the benefit of having an organic account because you can retarget anyone that watches your organic videos once your organic YouTube account is linked to your advertising account. Tom Poland 20:18 Right. Rich Schefren 20:18 You can't go back. And you can only go to the point where your link those up. And so, what Ian is doing is he's spending five bucks a day on Discovery ads to get his videos, and then he- retargeting on YouTube is relatively cheap as well, very cheap, actually. So, once he retargets anyone who watches any of his videos, so the people that come to his videos through discovery ads are the same as people that can do it organically. And on just $5 a day, he is selling high-end coaching to clients through this whole process of moving people through the discovery ad to channel, prevent seeing other ads, and then ultimately being taken off site. And other ones are a little bit more complicated, but those are examples, I would say, of different strategies that are currently working right now. Tom Poland 21:14 It's interesting. Rich Schefren 21:15 And you know, another thing I can just quite share is that whereas I don't know of any marketer who has gotten any ads to work from YouTube, or Facebook, or Instagram on TikTok. I know lots of marketers who have ads that work on TikTok, that work on Instagram, Facebook, and YouTube. Like, that format works on all channels, right? Which is interesting. They don't know yet how to apply that, but it's something to think about. Tom Poland 21:47 Well, certainly test on TikTok, and if you don't get it working, go to the other channels, maybe. But yeah, this is interesting. So, the key point, I think, folks, is that there are innovations. You don't necessarily have to be the innovator, but you have to keep your eyes and ears open and notice what you are noticing, because there might be an opportunity to jump on that particular bandwagon before it rides off the cliff. One day it will. Rich Schefren 22:09 And what I would say is, is that you don't need- not every element of your business needs to be this, but you need one. Like, you know, like when I released my free reports, like I was using regular email, a regular blog, like what was the thing at that moment was free content that was valuable, that made a sale. Tom Poland 22:29 Yes. Rich Schefren 22:30 You know. When I did the webinars, like it was the same thing, like everything else was normal, like the standard stuff everyone else was using. So, my point is that you don't need 100 of these things, but there should be one element in part of your marketing arsenal that is relatively new, that your competitors are not using. And you should spend some time looking for that and recognize. And it could be in any other industry, but it's not yet been in your industry so your prospects are not like familiar with it. Your competitors aren't using it. Tom Poland 23:03 And the process of innovation, it's necessary that people are going to fail, people are going to trip over, that if you can hang off, if you can notice what is working somewhere, you know, perhaps, you could avoid a lot of those a lot of that downtime and wasted money. But it's either way. It's fascinating stuff. And essentially, what you're saying is that, really, the only competitive advantage of sustainable is innovation. You've got to have something that's timing Rich Schefren 23:25 The one competitive advantage that cannot be copied is timing. Tom Poland 23:31 Perfect. Alright. So, terrific stuff. Strategic, but also lots of examples to flesh out those concepts. Let me give you question five. I've skipped a couple because I think we've covered them adequately and lots of value has gone out, anyway. What would you say would be one valuable free action? Where could someone go from here to start the process of exploration or innovation or timing? What's one step in the right direction you'd recommend people take? Rich Schefren 23:58 I would say that they should pay more close attention to the people that they buy from, the places that they shop from, and notice anything that is new to them when they first noticed that. Like, you know, all of these things are hidden in plain sight, you know. They're out there. It's just a question of whether you can spot them or not. And you're not going to spot all of them, that's for sure, but you only need to spot one, you know, at any given point. So, I would say that, you know, recognize that some percentage of your time – and I'm not necessarily saying a lot of it; maybe 5%, maybe 10% – put some amount of your time recognizing that if you look at what your marketing arsenal is right now and you don't have anything that you would say is cutting edge or something that's relatively new, then you should spend 5-10% of your time to be on the lookout for those things. Go to different marketers sites. Opt into their stuff. See what they're doing. See if it's anything different than what you're doing, right? Most of the time, it's not going to be found in a course, because generally, it takes a few years or at least a year or two for something to get out in a course. So generally, you know, there might be a few in a course, but that's not the amount of time to invest it. Courses are great for what they are. They're just not great for the latest and greatest, usually. Tom Poland 25:19 Yep. Yeah. Rich Schefren 25:20 So, I would say that, and be willing to test, but recognize that, when I speak to most people, if they get honest about it, they've never spent any time looking for this. And so, the first thing is to recognize one that there is this kind of time element that is involved with marketing, and that, you know, looking at what the people that you look up to, that you know are doing well, what they're doing is a start, ideally not in your industry, so that you have the opportunity to be first in your industry, and experiment. You know, at the end of the day, putting your own spin on things. Like, the reason I wrote a free report was that I was listening to a Dan Kennedy program for coaches and consultants. And at that moment in time, I had my coaching program. Nobody knew me, right? And so, I'm listening, like very eagerly, and I will always remember the question and answer because, like, I can't believe that I thought this way once, but I did, so, you know. But I had this great coaching program getting people great results, but I felt like I needed new front-end products, new low-priced products to acquire new customers. And then I would need, you know, mid-tier products. Like, I needed this whole built-out business in order to do well. And I didn't know what to put in these front-end products, these low-priced products, because I had all this great stuff in my coaching program, but I was afraid to take anything from my coaching program because I was afraid I cannibalize my coaching program. Tom Poland 26:52 Right. Rich Schefren 26:52 So, I'm listening to this Q&A session that is at the end of what Dan presented, and this coach asked the exact question that I was thinking, which is, I have like this coaching program but I don't know what to put in these lower-priced products to acquire customers because I'm afraid I'll cannibalize. And Dan just laughed at him. Like literally started, like chuckling, and he said – these are his exact words. He's like, “Baba? Baba? You don't get it. You put your best ideas in those products because that's what's going to get people to want to join your coaching program.” Tom Poland 27:24 Right. Rich Schefren 27:25 And I was like, that was news to me, back in like, you know, 2005-ish, or whenever I was listening to it. I was like, that was news to me. And the more I thought about it, I was like, well, if that's true, then what if I just gave it all the way from like, put not all my good ideas, but what if I gave a bunch of good ideas away for absolutely free? Tom Poland 27:44 Yep. Rich Schefren 27:45 And what if I gave people, gave affiliates, you know, 25% of the coaching, like, just for giving away a free valuable report? And so that's what I tried, right? Like that. It was just an experiment, but it was based on Dan's saying, what he said, and based on like, what I know about online marketing, and maybe like, asking affiliates to just give away something highly valuable and we'll take care of all the selling and do everything from there. Maybe that's enough. And it was enough. And so, didn't have to build a lot of front-end products and I didn't have to do all these things. But it was because like, I was willing to experiment. Tom Poland 28:20 Yes. And we all want this thing that's going to stay true and sit and deliver results for ad infinitum, for eternity, but unfortunately, it just doesn't exist. So, someone's going to move the cheese, right? Rich Schefren 28:33 Yeah. I mean, people are always shocked. Like, I wrote a report on automated webinars in early 2008, weighing out how to work, like the whole model. That's still used today. And people were shocked, like, “why would you do that?” And I'm like, if I thought I could actually do it forever and no one would know about it, I would certainly- Tom Poland 28:52 Keep it to yourself. Rich Schefren 28:53 That's not on the table. Yet anyway, so I credit the guy that invented Tom Poland 29:00 Right. It's going to have a “use by” date, so he has to get it out before that expires. Rich Schefren 29:05 Yeah. Tom Poland 29:05 So Rich, let's go to your website. You're going to set up a special page – www.strategicprofits.com/jay. What are people going to find when they go there? Rich Schefren 29:17 Yeah. So, they're going to find, this was a book that Jay Abraham used at the most recent Anthony Robbins, like super high-end Mastermind. Jay called me because he was giving away one of his books, and none of his books have really the internet component in it and he felt that that was necessary. And so, we took seven of the segments that I'm talking about, like the examples I was giving you, and Jay titled it “Getting Everything You Can Out of All That's Hot Online” which is like a take-off of his book, getting everything you can from all that you've got. Tom Poland 29:55 Right. Rich Schefren 29:55 And this has strategies in here from Tim Burd, who has Ads Secrets, which is one of the best Facebook groups out there for media buyers people, like he's got several 1000 in there that pay him 97 bucks a month; Fernando Cruz, who's the Head Marketer for Legacy, which is one of the best divisions of grow wise until it was just sold for $3 billion; Jordan Menard, who is the top media buyer. I'll give you an example of another one just with Jordan. It's not the one that's in the book. The one in the book is about how to produce new angles. But Jordan shared a strategy with me. This was like about 18 months ago so its effectiveness is a little less than where it was, but it still works. And he showed me in split tests. He had three split tests. He had one for Bob Proctor who's a client of his, one for the Morrison Brothers who's also a client of his, and one, Agora property. And he did a split test with Facebook ads, and all he changed was two words – the first two words of the Facebook post. And the two words that he added were “It's true…” And “it's true…” boosted the click through rate by about 50-70%. Tom Poland 31:10 Wow! Rich Schefren 31:11 Kind of shocking. But anyway, so Jordan Russell Brunson has his favorite funnel, the funnel that actually has built more click funnels than any other funnel, and one that he spends over a million dollars a month on, that's cashflow positive. And then Aleric Heck talking about YouTube retargeting, and why it's so effective and how to do it, and Growth Secrets, Molly Mahoney. So, it's seven different strategies that people can have, and we are planning on selling it on Amazon, but for your listeners, they can get a free by just going to www.strategicprofits.com/jay. j-a-y. All lowercase. Tom Poland 31:49 Rich Schefren, it's been an absolute pleasure having you on the show. I'm so glad we throw away the seven-minute timer. Folks, hope you enjoyed that. Go get that book for free. www.strategicprofits.com/jay. Rich, your score on the gentlemen. Thanks very much. Rich Schefren 32:04 My pleasure. I do want to answer that last question. Tom Poland 32:08 Oh, I'm sorry. That's my bad. Question seven, kind of our trademark question – what's the one question I should have asked you but didn't? Rich Schefren 32:15 Yeah. You wouldn't know to ask me this question, but since I'm asking myself the question and delivering the answer, let me tell you. I want to share what I did to watch my coaching. It's something I've taught to numerous people and the people who have done it have done very well and done the same. So, you know, it's very first time I got a chance to speak where I was going to sell something, and I'm not a really- I'm a great marketer, because I'm a bad salesperson. Tom Poland 32:43 You've to be good at one or the other. Rich Schefren 32:45 Yeah. I was quite concerned about selling from stage, especially with other sharks speaking, right? Because that's not me. And so instead, I decided that to avoid the possibility of there not being anyone getting up and buying, better to like, kind of make sure that that's not even an option, so I'll make an application only. So, there's no reason to rush. You could just fill out the application, and you know, etc. And then well, what could I do to get people to want to fill out the application? And I could put a really strong guarantee. And so, my original guarantee when I started my coaching program, and it was the first group of people that I coached, and those were nice, those guys, you know, it was a year-long program, you will double the amount that you're currently making and you will be working half as much by the time we're done. Like 4x your return on your like, on your own. And there were several hundred people in the room. And that guarantee got, you know, especially when I reinforced it, got quite a few people to apply. Tom Poland 34:00 Right. Rich Schefren 34:01 So, you're basically guaranteeing that I'm going to be at 4x and a year from now, or all the money I pay you is going to, you know, be returned to me, and I'm doing private coaching at this point. It's not like a group program. Like, there's some group components, but I'm talking to everyone individually, too. Tom Poland 34:18 Yes. Rich Schefren 34:19 And so, I had about 40 some on, like 47, 48. I don't remember how many, but 40 some on apply. Tom Poland 34:26 Yeah. Rich Schefren 34:27 But I then spoke to every single person for 15 minutes, because I only accepted the people who I felt I could actually deliver that for, right? So, put a big guarantee out there if you have the opportunity to talk to a good, you know, some amount of your prospect. Put a strong guarantee out there. Make it by application only, but then, only accept that people into the program you actually could deliver on, right? You know, I never worked harder than that year, because like, I didn't have a program. I didn't know. But I knew that these people were winners I felt, and I felt like I could help them, right? Tom Poland 35:09 Yeah. Rich Schefren 35:09 But it was that, and then it was my delivering that result for those people, so that I didn't have to refund anyone's money, that their results went into the Internet Business Manifesto. So the Internet Business Manifesto, like, reek of proof, and it was the proof of those people who I had built the program on. And so, I was talking to them individually, like twice a month, I was doing group, like lessons for the group. Those group lessons were based on the individual calls that I had, so they were based on what I felt they needed. That's what I was teaching. So, my entire program was built out by delivering, so that one group. Then, that was what I ended up selling, automated for the next 10 years, right? Like, that exact program. I had A studies. I had everything from that initial group, and that initial group was gotten by an over-the-top guarantee application where I would only accept the people that I could help around. Tom Poland 36:17 A careful selection. So, there was actually a heck of a lot of integrity around that. And last question, bonus question, then we'll wrap up in another 30 seconds. You think that the marketplace responds a lot better when they sense you have skin in the game. You're offering all money back after you work for people for 12 months. People are going, “Wow, Rich must really believe in this.” Rich Schefren 36:36 I think there's a part of that. I also think that, you know, on the one hand, people think that that's a tremendous investment, and it certainly is, right? Like, I'm willing to risk a lot. But also, the likelihood of someone being this honest with you after you've been personally talking to them as a coach, where people have opened up to you like, you know, they're on your side. They want the outcome. But, you know, if you're a good coach, odds are that they've also grown to like trust and bond with you, right? And so, I think, partly that. And then the other thing I would say, which like, just as an added bonus tip, there is no excuse, like zero, for a coach not to be a great marketer. Because the questions that marketers, like we'd love to know the real answers to, are the questions that coaches get answered, like at the beginning of a conversation, right? Tom Poland 37:43 Yeah. Rich Schefren 37:43 So, a lot of times, in all the free reports I wrote, one of the most common feedback I got was, “It felt like you were just standing right over my shoulder, like you were describing quite me.” Tom Poland 37:53 Music. Music to my ears. Yeah. Rich Schefren 37:57 You know, if you coach a lot of people, you don't have to hear the stories that many times to see the commonalities that are in all of them, but people generally won't open up to anybody like that. They are opening up to you because you're here to help them, and that is the exact information that is like the gold when it comes to marketing. Tom Poland 38:18 Isn't it? Yeah. Rich, thanks so much for your time. Rich Schefren 38:20 My pleasure. Tom Poland 38:21 Thanks for checking out our Marketing The Invisible podcast. If you like what we're doing here please head over to iTunes to subscribe, rate us, and leave us a review. It's very much appreciated. And if you want to generate five fresh leads in just five hours then check out www.fivehourchallenge.com.

In the 67th episode of Battle Rhythm, Stef and Steve talk about the Russian invasion of Ukraine. Today's feature interview is with Lieutenant-colonel John Benson, MSM, CD, A de C, Commandant 2e Bataillon Royal 22e Régiment et La Citadelle de Québec [20:00]. This week's RnR segment [46:35], where we will provide some levity in these trying times with entertainment reviews and suggestions: All of Us Are Dead, Ms. Maisel, Resident Alien. The Canadian-led NATO enhanced Forward Presence (eFP) Battle Group Latvia completed an evaluation of its capabilities as a “force package” to meet NATO standards during Exercise Silver Arrow in September. The multinational exercise involved almost 3,000 troops and 200 vehicles from 12 NATO allies and was designed to test the battle group's ability “to plan and conduct operations with the Latvian Mechanized Infantry Brigade” and enhance their readiness, said its commander, Lieutenant-Colonel John Benson.

On this week's epsiode, Hayley sits down with three stern couples and plays the newlywed game to see how well they really know each other. Tune in to learn about their journeys to find love at NYU! Hosts: Hayley Wilcox Guest: Andrew Kim, Ploymai Siribansop, Qurat Khan, John Benson, Charlotte Kassimir and Josh Forgy Produced by: Hayley Wilcox Edited by: Pj Wyderka Music by: Jesse Han - Connect with us on Instagram, Twitter, and LinkedIn! @SternChats

Episode 143 of A History of Rock Music in Five Hundred Songs looks at “Summer in the City'”, and at the short but productive career of the Lovin' Spoonful.  Click the full post to read liner notes, links to more information, and a transcript of the episode. Patreon backers also have a ten-minute bonus episode available, on "The Sun Ain't Gonna Shine Any More" by the Walker Brothers and the strange career of Scott Walker. Tilt Araiza has assisted invaluably by doing a first-pass edit, and will hopefully be doing so from now on. Check out Tilt's irregular podcasts at http://www.podnose.com/jaffa-cakes-for-proust and http://sitcomclub.com/ Resources As usual, all the songs excerpted in the podcast can be heard in full at Mixcloud. This box set contains all four studio albums by the Lovin' Spoonful, plus the one album by "The Lovin' Spoonful featuring Joe Butler", while this CD contains their two film soundtracks (mostly inessential instrumental filler, apart from "Darling Be Home Soon") Information about harmonicas and harmonicists comes from Harmonicas, Harps, and Heavy Breathers by Kim Field. There are only three books about the Lovin' Spoonful, but all are worth reading. Do You Believe in Magic? by Simon Wordsworth is a good biography of the band, while his The Magic's in the Music is a scrapbook of press cuttings and reminiscences. Meanwhile Steve Boone's Hotter Than a Match Head: My Life on the Run with the Lovin' Spoonful has rather more discussion of the actual music than is normal in a musician's autobiography. Patreon This podcast is brought to you by the generosity of my backers on Patreon. Why not join them? Transcript Let's talk about the harmonica for a while. The harmonica is an instrument that has not shown up a huge amount in the podcast, but which was used in a fair bit of the music we've covered. We've heard it for example on records by Bo Diddley: [Excerpt: Bo Diddley, "I'm a Man"] and by Bob Dylan: [Excerpt: Bob Dylan, "Blowin' in the Wind"] and the Rolling Stones: [Excerpt: The Rolling Stones, "Little Red Rooster"] In most folk and blues contexts, the harmonicas used are what is known as a diatonic harmonica, and these are what most people think of when they think of harmonicas at all. Diatonic harmonicas have the notes of a single key in them, and if you want to play a note in another key, you have to do interesting tricks with the shape of your mouth to bend the note. There's another type of harmonica, though, the chromatic harmonica. We've heard that a time or two as well, like on "Love Me Do" by the Beatles: [Excerpt: The Beatles, "Love Me Do"] Chromatic harmonicas have sixteen holes, rather than the diatonic harmonica's ten, and they also have a slide which you can press to raise the note by a semitone, meaning you can play far more notes than on a diatonic harmonica -- but they're also physically harder to play, requiring a different kind of breathing to pull off playing one successfully. They're so different that John Lennon would distinguish between the two instruments -- he'd describe a chromatic harmonica as a harmonica, but a diatonic harmonica he would call a harp, like blues musicians often did: [Excerpt: The Beatles, "Love These Goon Shows"] While the chromatic harmonica isn't a particularly popular instrument in rock music, it is one that has had some success in other fields. There have been some jazz and light-orchestral musicians who have become famous playing the instrument, like the jazz musician Max Geldray, who played in those Goon Shows the Beatles loved so much: [Excerpt: Max Geldray, "C-Jam Blues"] And in the middle of the twentieth century there were a few musicians who succeeded in making the harmonica into an instrument that was actually respected in serious classical music. By far the most famous of these was Larry Adler, who became almost synonymous with the instrument in the popular consciousness, and who reworked many famous pieces of music for the instrument: [Excerpt: Larry Adler, "Rhapsody in Blue"] But while Adler was the most famous classical harmonicist of his generation, he was not generally considered the best by other musicians. That was, rather, a man named John Sebastian. Sebastian, who chose to take his middle name as a surname partly to Anglicise his name but also, it seems, at least in part as tribute to Johann Sebastian Bach (which incidentally now makes it really, really difficult to search for copies of his masterwork "John Sebastian Plays Bach", as Internet searches uniformly think you're searching just for the composer...) started out like almost all harmonica players as an amateur playing popular music. But he quickly got very, very, good, and by his teens he was already teaching other children, including at a summer camp run by Albert Hoxie, a musician and entrepreneur who was basically single-handedly responsible for the boom in harmonica sales in the 1920s and 1930s, by starting up youth harmonica orchestras -- dozens or even hundreds of kids, all playing harmonica together, in a semi-militaristic youth organisation something like the scouts, but with harmonicas instead of woggles and knots. Hoxie's group and the various organisations copying it led to there being over a hundred and fifty harmonica orchestras in Chicago alone, and in LA in the twenties and thirties a total of more than a hundred thousand children passed through harmonica orchestras inspired by Hoxie. Hoxie's youth orchestras were largely responsible for the popularity of the harmonica as a cheap instrument for young people, and thus for its later popularity in the folk and blues worlds. That was only boosted in the Second World War by the American Federation of Musicians recording ban, which we talked about in the early episodes of the podcast -- harmonicas had never been thought of as a serious instrument, and so most professional harmonica players were not members of the AFM, but were considered variety performers and were part of the American Guild of Variety Artists, along with singers, ukulele players, and musical saw players. Of course, the war did also create a problem, because the best harmonicas were made in Germany by the Hohner company, but soon a lot of American companies started making cheap harmonicas to fill the gap in the market. There's a reason the cliche of the GI in a war film playing a harmonica in the trenches exists, and it's largely because of Hoxie. And Hoxie was based in Philadelphia, where John Sebastian lived as a kid, and he mentored the young player, who soon became a semi-professional performer. Sebastian's father was a rich banker, and discouraged him from becoming a full-time musician -- the plan was that after university, Sebastian would become a diplomat. But as part of his preparation for that role, he was sent to spend a couple of years studying at the universities of Rome and Florence, learning about Italian culture. On the boat back, though, he started talking to two other passengers, who turned out to be the legendary Broadway songwriting team Rodgers and Hart, the writers of such classic songs as "Blue Moon" and "My Funny Valentine": [Excerpt: Ella Fitzgerald, "My Funny Valentine"] Sebastian talked to his new friends, and told them that he was feeling torn between being a musician and being in the foreign service like his father wanted. They both told him that in their experience some people were just born to be artists, and that those people would never actually find happiness doing anything else. He took their advice, and decided he was going to become a full-time harmonica player. He started out playing in nightclubs, initially playing jazz and swing, but only while he built up a repertoire of classical music. He would rehearse with a pianist for three hours every day, and would spend the rest of his time finding classical works, especially baroque ones, and adapting them for the harmonica. As he later said “I discovered sonatas by Telemann, Veracini, Bach, Handel, Vivaldi, Hasse, Marcello, Purcell, and many others, which were written to be played on violin, flute, oboe, musette, even bagpipes... The composer seemed to be challenging each instrument to create the embellishments and ornaments to suit its particular voice. . . . I set about choosing works from this treasure trove that would best speak through my instrument.” Soon his nightclub repertoire was made up entirely of these classical pieces, and he was making records like John Sebastian Plays Bach: [Excerpt: John Sebastian, "Flute Sonata in B Minor BWV1030 (J.S. Bach)"] And while Sebastian was largely a lover of baroque music above all other forms, he realised that he would have to persuade new composers to write new pieces for the instrument should he ever hope for it to have any kind of reputation as a concert instrument, so he persuaded contemporary composers to write pieces like George Kleinsinger's "Street Corner Concerto", which Sebastian premiered with the New York Philharmonic: [Excerpt: John Sebastian, "Street Corner Concerto"] He became the first harmonica player to play an entirely classical repertoire, and regarded as the greatest player of his instrument in the world. The oboe player Jay S Harrison once wrote of seeing him perform "to accomplish with success a program of Mr. Sebastian's scope is nothing short of wizardry. . . . He has vast technical facility, a bulging range of colors, and his intentions are ever musical and sophisticated. In his hands the harmonica is no toy, no simple gadget for the dispensing of homespun tunes. Each single number of the evening was whittled, rounded, polished, and poised. . . . Mr. Sebastian's playing is uncanny." Sebastian came from a rich background, and he managed to earn enough as a classical musician to live the lifestyle of a rich artistic Bohemian. During the forties and fifties he lived in Greenwich Village with his family -- apart from a four-year period living in Rome from 1951 to 55 -- and Eleanor Roosevelt was a neighbour, while Vivian Vance, who played Ethel Mertz on I Love Lucy, was the godmother of his eldest son. But while Sebastian's playing was entirely classical, he was interested in a wider variety of music. When he would tour Europe, he would often return having learned European folk songs, and while he was living in Greenwich Village he would often be visited by people like Burl Ives, Woody Guthrie, and other folk singers living in the area. And that early influence rubbed off on Sebastian's son, John Benson Sebastian, although young John gave up trying to learn the harmonica the first time he tried, because he didn't want to be following too closely in his father's footsteps. Sebastian junior did, though, take up the guitar, inspired by the first wave rock and rollers he was listening to on Alan Freed's show, and he would later play the harmonica, though the diatonic harmonica rather than the chromatic. In case you haven't already figured it out, John Benson Sebastian, rather than his father, is a principal focus of this episode, and so to avoid confusion, from this point on, when I refer to "John Sebastian" or "Sebastian" without any qualifiers, I'm referring to the younger man. When I refer to "John Sebastian Sr" I'm talking about the father. But it was John Sebastian Sr's connections, in particular to the Bohemian folk and blues scenes, which gave his more famous son his first connection to that world of his own, when Sebastian Sr appeared in a TV show, in November 1960, put together by Robert Herridge, a TV writer and producer who was most famous for his drama series but who had also put together documentaries on both classical music and jazz, including the classic performance documentary The Sound of Jazz. Herridge's show featured both Sebastian Sr and the country-blues player Lightnin' Hopkins: [Excerpt: Lightnin' Hopkins, "Blues in the Bottle"] Hopkins was one of many country-blues players whose career was having a second wind after his discovery by the folk music scene. He'd been recording for fourteen years, putting out hundreds of records, but had barely performed outside Houston until 1959, when the folkies had picked up on his work, and in October 1960 he had been invited to play Carnegie Hall, performing with Pete Seeger and Joan Baez. Young John Sebastian had come along with his dad to see the TV show be recorded, and had an almost Damascene conversion -- he'd already heard Hopkins' recordings, but had never seen anything like his live performances. He was at that time attending a private boarding school, Blair Academy, and his roommate at the school also had his own apartment, where Sebastian would sometimes stay. Soon Lightnin' Hopkins was staying there as well, as somewhere he could live rent-free while he was in New York. Sebastian started following Hopkins around and learning everything he could, being allowed by the older man to carry his guitar and buy him gin, though the two never became close. But eventually, Hopkins would occasionally allow Sebastian to play with him when he played at people's houses, which he did on occasion. Sebastian became someone that Hopkins trusted enough that when he was performing on a bill with someone else whose accompanist wasn't able to make the gig and Sebastian put himself forward, Hopkins agreed that Sebastian would be a suitable accompanist for the evening. The singer he accompanied that evening was a performer named Valentine Pringle, who was a protege of Harry Belafonte, and who had a similar kind of sound to Paul Robeson. Sebastian soon became Pringle's regular accompanist, and played on his first album, I Hear America Singing, which was also the first record on which the great trumpet player Hugh Masakela played. Sadly, Paul Robeson style vocals were so out of fashion by that point that that album has never, as far as I can tell, been issued in a digital format, and hasn't even been uploaded to YouTube.  But this excerpt from a later recording by Pringle should give you some idea of the kind of thing he was doing: [Excerpt: Valentine Pringle, "Go 'Way From My Window"] After these experiences, Sebastian started regularly going to shows at Greenwich Village folk clubs, encouraged by his parents -- he had an advantage over his peers because he'd grown up in the area and had artistic parents, and so he was able to have a great deal of freedom that other people in their teens weren't. In particular, he would always look out for any performances by the great country blues performer Mississippi John Hurt. Hurt had made a few recordings for Okeh records in 1928, including an early version of "Stagger Lee", titled "Stack O'Lee": [Excerpt: Mississippi John Hurt, "Stack O'Lee Blues"] But those records had been unsuccessful, and he'd carried on working on a farm. and not performed other than in his tiny home town of Avalon, Mississippi, for decades. But then in 1952, a couple of his tracks had been included on the Harry Smith Anthology, and as a result he'd come to the attention of the folk and blues scholar community. They'd tried tracking him down, but been unable to until in the early sixties one of them had discovered a track on one of Hurt's records, "Avalon Blues", and in 1963, thirty-five years after he'd recorded six flop singles, Mississippi John Hurt became a minor star, playing the Newport Folk Festival and appearing on the Tonight Show. By this time, Sebastian was a fairly well-known figure in Greenwich Village, and he had become quite a virtuoso on the harmonica himself, and would walk around the city wearing a holster-belt containing harmonicas in a variety of different keys. Sebastian became a huge fan of Hurt, and would go and see him perform whenever Hurt was in New York. He soon found himself first jamming backstage with Hurt, and then performing with him on stage for the last two weeks of a residency. He was particularly impressed with what he called Hurt's positive attitude in his music -- something that Sebastian would emulate in his own songwriting. Sebastian was soon invited to join a jug band, called the Even Dozen Jug Band. Jug band music was a style of music that first became popular in the 1920s, and had many of the same musical elements as the music later known as skiffle. It was played on a mixture of standard musical instruments -- usually portable, "folky" ones like guitar and harmonica -- and improvised homemade instruments, like the spoons, the washboard, and comb and paper. The reason they're called jug bands is because they would involve someone blowing into a jug to make a noise that sounded a bit like a horn -- much like the coffee pot groups we talked about way back in episode six. The music was often hokum music, and incorporated elements of what we'd now call blues, vaudeville, and country music, though at the time those genres were nothing like as distinct as they're considered today: [Excerpt: Cincinnati Jug Band, "Newport Blues"] The Even Dozen Jug Band actually ended up having thirteen members, and it had a rather remarkable lineup. The leader was Stefan Grossman, later regarded as one of the greatest fingerpicking guitarists in America, and someone who will be coming up in other contexts in future episodes I'm sure, and they also featured David Grisman, a mandolin player who would later play with the Grateful Dead among many others;  Steve Katz, who would go on to be a founder member of Blood, Sweat and Tears and produce records for Lou Reed; Maria D'Amato, who under her married name Maria Muldaur would go on to have a huge hit with "Midnight at the Oasis"; and Joshua Rifkin, who would later go on to become one of the most important scholars of Bach's music of the latter half of the twentieth century, but who is best known for his recordings of Scott Joplin's piano rags, which more or less single-handedly revived Joplin's music from obscurity and created the ragtime revival of the 1970s: [Excerpt: Joshua Rifkin, "Maple Leaf Rag"] Unfortunately, despite the many talents involved, a band as big as that was uneconomical to keep together, and the Even Dozen Jug Band only played four shows together -- though those four shows were, as Muldaur later remembered, "Carnegie Hall twice, the Hootenanny television show and some church". The group did, though, make an album for Elektra records, produced by Paul Rothchild. Indeed, it was Rothchild who was the impetus for the group forming -- he wanted to produce a record of a jug band, and had told Grossman that if he got one together, he'd record it: [Excerpt: The Even Dozen Jug Band, "On the Road Again"] On that album, Sebastian wasn't actually credited as John Sebastian -- because he was playing harmonica on the album, and his father was such a famous harmonica player, he thought it better if he was credited by his middle name, so he was John Benson for this one album. The Even Dozen Jug Band split up after only a few months, with most of the band more interested in returning to university than becoming professional musicians, but Sebastian remained in touch with Rothchild, as they both shared an interest in the drug culture, and Rothchild started using him on sessions for other artists on Elektra, which was rapidly becoming one of the biggest labels for the nascent counterculture. The first record the two worked together on after the Even Dozen Jug Band was sparked by a casual conversation. Vince Martin and Fred Neil saw Sebastian walking down the street wearing his harmonica holster, and were intrigued and asked him if he played. Soon he and his friend Felix Pappalardi were accompanying Martin and Neil on stage, and the two of them were recording as the duo's accompanists: [Excerpt: Vince Martin and Fred Neil, "Tear Down the Walls"] We've mentioned Neil before, but if you don't remember him, he was one of the people around whom the whole Greenwich Village scene formed -- he was the MC and organiser of bills for many of the folk shows of the time, but he's now best known for writing the songs "Everybody's Talkin'", recorded famously by Harry Nilsson, and "The Dolphins", recorded by Tim Buckley. On the Martin and Neil album, Tear Down The Walls, as well as playing harmonica, Sebastian acted essentially as uncredited co-producer with Rothchild, but Martin and Neil soon stopped recording for Elektra. But in the meantime, Sebastian had met the most important musical collaborator he would ever have, and this is the start of something that will become a minor trend in the next few years, of important musical collaborations happening because of people being introduced by Cass Elliot. Cass Elliot had been a singer in a folk group called the Big 3 -- not the same group as the Merseybeat group -- with Tim Rose, and the man who would be her first husband, Jim Hendricks (not the more famous guitarist of a similar name): [Excerpt: Cass Elliot and the Big 3, "The Banjo Song"] The Big 3 had split up when Elliot and Hendricks had got married, and the two married members had been looking around for other musicians to perform with, when coincidentally another group they knew also split up. The Halifax Three were a Canadian group who had originally started out as The Colonials, with a lineup of Denny Doherty, Pat LaCroix and Richard Byrne. Byrne didn't turn up for a gig, and a homeless guitar player, Zal Yanovsky, who would hang around the club the group were playing at, stepped in. Doherty and LaCroix, much to Yanovsky's objections, insisted he bathe and have a haircut, but soon the newly-renamed Halifax Three were playing Carnegie Hall and recording for Epic Records: [Excerpt: The Halifax Three, "When I First Came to This Island"] But then a plane they were in crash-landed, and the group took that as a sign that they should split up. So they did, and Doherty and Yanovsky continued as a duo, until they hooked up with Hendricks and Elliot and formed a new group, the Mugwumps. A name which may be familiar if you recognise one of the hits of a group that Doherty and Elliot were in later: [Excerpt: The Mamas and the Papas, "Creeque Alley"] But we're skipping ahead a bit there. Cass Elliot was one of those few people in the music industry about whom it is impossible to find anyone with a bad word to say, and she was friendly with basically everyone, and particularly good at matching people up with each other. And on February the 7th 1964, she invited John Sebastian over to watch the Beatles' first performance on the Ed Sullivan Show. Like everyone in America, he was captivated by the performance: [Excerpt: The Beatles, "I Want to Hold Your Hand (live on the Ed Sullivan Show)"] But Yanovsky was also there, and the two played guitar together for a bit, before retreating to opposite sides of the room. And then Elliot spent several hours as a go-between, going to each man and telling him how much the other loved and admired his playing and wanted to play more with him. Sebastian joined the Mugwumps for a while, becoming one of the two main instrumentalists with Yanovsky, as the group pivoted from performing folk music to performing Beatles-inspired rock. But the group's management team, Bob Cavallo and Roy Silver, who weren't particularly musical people, and whose main client was the comedian Bill Cosby, got annoyed at Sebastian, because he and Yanovsky were getting on *too* well musically -- they were trading blues licks on stage, rather than sticking to the rather pedestrian arrangements that the group was meant to be performing -- and so Silver fired Sebastian fired from the group. When the Mugwumps recorded their one album, Sebastian had to sit in the control room while his former bandmates recorded with session musicians, who he thought were nowhere near up to his standard: [Excerpt: The Mugwumps, "Searchin'"] By the time that album was released, the Mugwumps had already split up. Sebastian had continued working as a session musician for Elektra, including playing on the album The Blues Project, which featured white Greenwich Village folk musicians like Eric Von Schmidt, Dave Van Ronk, and Spider John Koerner playing their versions of old blues records, including this track by Geoff Muldaur, which features Sebastian on harmonica and "Bob Landy" on piano -- a fairly blatant pseudonym: [Excerpt: Geoff Muldaur, "Downtown Blues"] Sebastian also played rhythm guitar and harmonica on the demos that became a big part of Tim Hardin's first album -- and his fourth, when the record company released the remaining demos. Sebastian doesn't appear to be on the orchestrated ballads that made Hardin's name -- songs like "Reason to Believe" and "Misty Roses" -- but he is on much of the more blues-oriented material, which while it's not anything like as powerful as Hardin's greatest songs, made up a large part of his repertoire: [Excerpt: Tim Hardin, "Ain't Gonna Do Without"] Erik Jacobsen, the producer of Hardin's records, was impressed enough by Sebastian that he got Sebastian to record lead vocals, for a studio group consisting of Sebastian, Felix Pappalardi, Jerry Yester and Henry Diltz of the Modern Folk Quartet, and a bass singer whose name nobody could later remember. The group, under the name "Pooh and the Heffalumps", recorded two Beach Boys knockoffs, "Lady Godiva" and "Rooty Toot", the latter written by Sebastian, though he would later be embarrassed by it and claim it was by his cousin: [Excerpt: Pooh and the Heffalumps, "Rooty Toot"] After that, Jacobsen became convinced that Sebastian should form a group to exploit his potential as a lead singer and songwriter. By this point, the Mugwumps had split up, and their management team had also split, with Silver taking Bill Cosby and Cavallo taking the Mugwumps, and so Sebastian was able to work with Yanovsky, and the putative group could be managed by Cavallo. But Sebastian and Yanovsky needed a rhythm section. And Erik Jacobsen knew a band that might know some people. Jacobsen was a fan of a Beatles soundalike group called the Sellouts, who were playing Greenwich Village and who were co-managed by Herb Cohen, the manager of the Modern Folk Quartet (who, as we heard a couple of episodes ago, would soon go on to be the manager of the Mothers of Invention). The Sellouts were ultra-professional by the standards  of rock groups of the time -- they even had a tape echo machine that they used on stage to give them a unique sound -- and they had cut a couple of tracks with Jacobsen producing, though I've not been able to track down copies of them. Their leader Skip Boone, had started out playing guitar in a band called the Blue Suedes, and had played in 1958 on a record by their lead singer Arthur Osborne: [Excerpt: Arthur Osborne, "Hey Ruby"] Skip Boone's brother Steve in his autobiography says that that was produced by Chet Atkins for RCA, but it was actually released on Brunswick records. In the early sixties, Skip Boone joined a band called the Kingsmen -- not the same one as the band that recorded "Louie Louie" -- playing lead guitar with his brother Steve on rhythm, a singer called Sonny Bottari, a saxophone player named King Charles, bass player Clay Sonier, and drummer Joe Butler. Sometimes Butler would get up front and sing, and then another drummer, Jan Buchner, would sit in in his place. Soon Steve Boone would replace Bonier as the bass player, but the Kingsmen had no success, and split up. From the ashes of the Kingsmen had formed the Sellouts, Skip Boone, Jerry Angus, Marshall O'Connell, and Joe Butler, who had switched from playing "Peppermint Twist" to playing "I Want to Hold Your Hand" in February 1964. Meanwhile Steve Boone went on a trip to Europe before starting at university in New York, where he hooked up again with Butler, and it was Butler who introduced him to Sebastian and Yanovsky. Sebastian and Yanovsky had been going to see the Sellouts at the behest of Jacobsen, and they'd been asking if they knew anyone else who could play that kind of material. Skip Boone had mentioned his little brother, and as soon as they met him, even before they first played together, they knew from his appearance that he would be the right bass player for them. So now they had at least the basis for a band. They hadn't played together, but Erik Jacobsen was an experienced record producer and Cavallo an experienced manager. They just needed to do some rehearsals and get a drummer, and a record contract was more or less guaranteed. Boone suggested Jan Buchner, the backup drummer from the Kingsmen, and he joined them for rehearsals. It was during these early rehearsals that Boone got to play on his first real record, other than some unreleased demos the Kingsmen had made. John Sebastian got a call from that "Bob Landy" we mentioned earlier, asking if he'd play bass on a session. Boone tagged along, because he was a fan, and when Sebastian couldn't get the parts down for some songs, he suggested that Boone, as an actual bass player, take over: [Excerpt: Bob Dylan, "Maggie's Farm"] But the new group needed a name, of course. It was John Sebastian who came up with the name they eventually chose, The Lovin' Spoonful, though Boone was a bit hesitant about it at first, worrying that it might be a reference to heroin -- Boone was from a very conservative, military, background, and knew little of drug culture and didn't at that time make much of a distinction between cannabis and heroin, though he'd started using the former -- but Sebastian was insistent. The phrase actually referred to coffee -- the name came from "Coffee Blues" by Sebastian's old idol Mississippi John Hurt – or at least Hurt always *said* it was about coffee, though in live performance he apparently made it clear that it was about cunnilingus: [Excerpt: Mississippi John Hurt, "Coffee Blues"] Their first show, at the Night Owl Club, was recorded, and there was even an attempt to release it as a CD in the 1990s, but it was left unreleased and as far as I can tell wasn't even leaked. There have been several explanations for this, but perhaps the most accurate one is just the comment from the manager of the club, who came up to the group after their two sets and told them “Hey, I don't know how to break this to you, but you guys suck.” There were apparently three different problems. They were underrehearsed -- which could be fixed with rehearsal -- they were playing too loud and hurting the patrons' ears -- which could be fixed by turning down the amps -- and their drummer didn't look right, was six years older than the rest of the group, and was playing in an out-of-date fifties style that wasn't suitable for the music they were playing. That was solved by sacking Buchner. By this point Joe Butler had left the Sellouts, and while Herb Cohen was interested in managing him as a singer, he was willing to join this new group at least for the moment. By now the group were all more-or-less permanent residents at the Albert Hotel, which was more or less a doss-house where underemployed musicians would stay, and which had its own rehearsal rooms. As well as the Spoonful, Cass Elliot and Denny Doherty lived there, as did the Paul Butterfield Blues Band. Joe Butler quickly fit into the group, and soon they were recording what became their first single, produced by Jacobsen, an original of Sebastian's called "Do You Believe in Magic?", with Sebastian on autoharp and vocals, Yanovsky on lead guitar and backing vocals, Boone on bass, Butler on drums, and Jerry Yester adding piano and backing vocals: [Excerpt: The Lovin' Spoonful, "Do You Believe in Magic?"] For a long time, the group couldn't get a deal -- the record companies all liked the song, but said that unless the group were English they couldn't sell them at the moment. Then Phil Spector walked into the Night Owl Cafe, where the new lineup of the group had become popular, and tried to sign them up. But they turned him down -- they wanted Erik Jacobsen to produce them; they were a team. Spector's interest caused other labels to be interested, and the group very nearly signed to Elektra. But again, signing to Elektra would have meant being produced by Rothchild, and also Elektra were an album label who didn't at that time have any hit single acts, and the group knew they had hit single potential. They did record a few tracks for Elektra to stick on a blues compilation, but they knew that Elektra wouldn't be their real home. Eventually the group signed with Charley Koppelman and Don Rubin, who had started out as songwriters themselves, working for Don Kirshner. When Kirshner's organisation had been sold to Columbia, Koppelman and Rubin had gone along and ended up working for Columbia as executives. They'd then worked for Morris Levy at Roulette Records, before forming their own publishing and record company. Rather than put out records themselves, they had a deal to license records to Kama Sutra Records, who in turn had a distribution deal with MGM Records. Koppelman and Rubin were willing to take the group and their manager and producer as a package deal, and they released the group's demo of "Do You Believe In Magic?" unchanged as their first single: [Excerpt: The Lovin' Spoonful, "Do You Believe in Magic?"] The single reached the top ten, and the group were soon in the studio cutting their first album, also titled Do You Believe In Magic? The album was a mix of songs that were part of the standard Greenwich Village folkie repertoire -- songs like Mississippi John Hurt's "Blues in the Bottle" and Fred Neil's "The Other Side of This Life" -- and a couple more originals. The group's second single was the first song that Steve Boone had co-written. It was inspired by a date he'd gone on with the photographer Nurit Wilde, who sadly for him didn't go on a second date, and who would later be the mother of Mike Nesmith's son Jason, but who he was very impressed by. He thought of her when he came up with the line "you didn't have to be so nice, I would have liked you anyway", and he and Sebastian finished up a song that became another top ten hit for the group: [Excerpt: (The Good Time Music of) The Lovin' Spoonful, "You Didn't Have to Be So Nice"] Shortly after that song was recorded, but before it was released, the group were called into Columbia TV with an intriguing proposition. Bert Schneider and Bob Rafelson, two young TV producers, were looking at producing a TV show inspired by A Hard Day's Night, and were looking for a band to perform in it. Would the Lovin' Spoonful be up for it? They were interested at first, but Boone and Sebastian weren't sure they wanted to be actors, and also it would involve the group changing its name. They'd already made a name for themselves as the Lovin' Spoonful, did they really want to be the Monkees instead? They passed on the idea. Instead, they went on a tour of the deep South as the support act to the Supremes, a pairing that they didn't feel made much sense, but which did at least allow them to watch the Supremes and the Funk Brothers every night. Sebastian was inspired by the straight four-on-the-floor beat of the Holland-Dozier-Holland repertoire, and came up with his own variation on it, though as this was the Lovin' Spoonful the end result didn't sound very Motown at all: [Excerpt: The Lovin' Spoonful, "Daydream"] It was only after the track was recorded that Yanovsky pointed out to Sebastian that he'd unconsciously copied part of the melody of the old standard "Got a Date With an Angel": [Excerpt: Al Bowlly, "Got a Date With an Angel"] "Daydream" became the group's third top ten hit in a row, but it caused some problems for the group. The first was Kama Sutra's advertising campaign for the record, which had the words "Lovin' Spoonful Daydream", with the initials emphasised. While the group were drug users, they weren't particularly interested in being promoted for that rather than their music, and had strong words with the label. The other problem came with the Beach Boys. The group were supporting the Beach Boys on a tour in spring of 1966, when "Daydream" came out and became a hit, and they got on with all the band members except Mike Love, who they definitely did not get on with. Almost fifty years later, in his autobiography, Steve Boone would have nothing bad to say about the Wilson brothers, but calls Love "an obnoxious, boorish braggart", a "marginally talented hack" and worse, so it's safe to say that Love wasn't his favourite person in the world. Unfortunately, when "Daydream" hit the top ten, one of the promoters of the tour decided to bill the Lovin' Spoonful above the Beach Boys, and this upset Love, who understandably thought that his group, who were much better known and had much more hits, should be the headliners. If this had been any of the other Beach Boys, there would have been no problem, but because it was Love, who the Lovin' Spoonful despised, they decided that they were going to fight for top billing, and the managers had to get involved. Eventually it was agreed that the two groups would alternate the top spot on the bill for the rest of the tour. "Daydream" eventually reached number two on the charts (and number one on Cashbox) and also became the group's first hit in the UK, reaching number two here as well, and leading to the group playing a short UK tour. During that tour, they had a similar argument over billing with Mick Jagger as they'd had with Mike Love, this time over who was headlining on an appearance on Top of the Pops, and the group came to the same assessment of Jagger as they had of Love. The performance went OK, though, despite them being so stoned on hash given them by the wealthy socialite Tara Browne that Sebastian had to be woken up seconds before he started playing. They also played the Marquee Club -- Boone notes in his autobiography that he wasn't impressed by the club when he went to see it the day before their date there, because some nobody named David Bowie was playing there. But in the audience that day were George Harrison, John Lennon, Eric Clapton, Steve Winwood, Spencer Davis, and Brian Jones, most of whom partied with the group afterwards. The Lovin' Spoonful made a big impression on Lennon in particular, who put "Daydream" and "Do You Believe in Magic" in his jukebox at home, and who soon took to wearing glasses in the same round, wiry, style as the ones that Sebastian wore. They also influenced Paul McCartney, who wasn't at that gig, but who soon wrote this, inspired by "Daydream": [Excerpt: The Beatles, "Good Day Sunshine"] Unfortunately, this was more or less the high point of the group's career. Shortly after that brief UK tour, Zal Yanovsky and Steve Boone went to a party where they were given some cannabis -- and they were almost immediately stopped by the police, subjected to an illegal search of their vehicle, and arrested. They would probably have been able to get away with this -- after all, it was an illegal search, even though of course the police didn't admit to that -- were it not for the fact that Yanovsky was a Canadian citizen, and he could be deported and barred from ever re-entering the US just for being arrested. This was the first major drug bust of a rock and roll group, and there was no precedent for the group, their managers, their label or their lawyers to deal with this. And so they agreed to something they would regret for the rest of their lives. In return for being let off, Boone and Yanovsky agreed to take an undercover police officer to a party and introduce him to some of their friends as someone they knew in the record business, so he would be able to arrest one of the bigger dealers. This was, of course, something they knew was a despicable thing to do, throwing friends under the bus to save themselves, but they were young men and under a lot of pressure, and they hoped that it wouldn't actually lead to any arrests. And for almost a year, there were no serious consequences, although both Boone and Yanovsky were shaken up by the event, and Yanovsky's behaviour, which had always been erratic, became much, much worse. But for the moment, the group remained very successful. After "Daydream", an album track from their first album, "Did You Ever Have to Make Up Your Mind?" had been released as a stopgap single, and that went to number two as well. And right before the arrest, the group had been working on what would be an even bigger hit. The initial idea for "Summer in the City" actually came from John Sebastian's fourteen-year-old brother Mark, who'd written a bossa nova song called "It's a Different World". The song was, by all accounts, the kind of thing that a fourteen-year-old boy writes, but part of it had potential, and John Sebastian took that part -- giving his brother full credit -- and turned it into the chorus of a new song: [Excerpt: The Lovin' Spoonful, "Summer in the City"] To this, Sebastian added a new verse, inspired by a riff the session player Artie Schroeck had been playing while the group recorded their songs for the Woody Allen film What's Up Tiger Lily, creating a tenser, darker, verse to go with his younger brother's chorus: [Excerpt: The Lovin' Spoonful, "Summer in the City"] In the studio, Steve Boone came up with the instrumental arrangement, which started with drums, organ, electric piano, and guitar, and then proceeded to bass, autoharp, guitar, and percussion overdubs. The drum sound on the record was particularly powerful thanks to the engineer Roy Halee, who worked on most of Simon & Garfunkel's records. Halee put a mic at the top of a stairwell, a giant loudspeaker at the bottom, and used the stairwell as an echo chamber for the drum part. He would later use a similar technique on Simon and Garfunkel's "The Boxer". The track still needed another section though, and Boone suggested an instrumental part, which led to him getting an equal songwriting credit with the Sebastian brothers. His instrumental piano break was inspired by Gershwin, and the group topped it off with overdubbed city noises: [Excerpt: The Lovin' Spoonful, "Summer in the City"] The track went to number one, becoming the group's only number one record, and it was the last track on what is by far their best album, Hums of the Lovin' Spoonful. That album produced two more top ten hits for the group, "Nashville Cats", a tribute to Nashville session players (though John Sebastian seems to have thought that Sun Records was a Nashville, rather than a Memphis, label), and the rather lovely "Rain on the Roof": [Excerpt: The Lovin' Spoonful, "Rain on the Roof"] But that song caused friction with the group, because it was written about Sebastian's relationship with his wife who the other members of the band despised. They also felt that the songs he was writing about their relationship were giving the group a wimpy image, and wanted to make more rockers like "Summer in the City" -- some of them had been receiving homophobic abuse for making such soft-sounding music. The group were also starting to resent Sebastian for other reasons. In a recent contract renegotiation, a "key member" clause had been put into the group's record contract, which stated that Sebastian, as far as the label was concerned, was the only important member of the group. While that didn't affect decision-making in the group, it did let the group know that if the other members did anything to upset Sebastian, he was able to take his ball away with him, and even just that potential affected the way the group thought about each other. All these factors came into play with a song called "Darling Be Home Soon", which was a soft ballad that Sebastian had written about his wife, and which was written for another film soundtrack -- this time for a film by a new director named Francis Ford Coppola. When the other band members came in to play on the soundtrack, including that track, they found that rather than being allowed to improvise and come up with their own parts as they had previously, they had to play pre-written parts to fit with the orchestration. Yanovsky in particular was annoyed by the simple part he had to play, and when the group appeared on the Ed Sullivan show to promote the record, he mugged, danced erratically, and mimed along mocking the lyrics as Sebastian sang. The song -- one of Sebastian's very best -- made a perfectly respectable number fifteen, but it was the group's first record not to make the top ten: [Excerpt: The Lovin' Spoonful, "Darling Be Home Soon"] And then to make matters worse, the news got out that someone had been arrested as a result of Boone and Yanovsky's efforts to get themselves out of trouble the year before. This was greeted with horror by the counterculture, and soon mimeographed newsletters and articles in the underground papers were calling the group part of the establishment, and calling for a general boycott of the group -- if you bought their records, attended their concerts, or had sex with any of the band members, you were a traitor. Yanovsky and Boone had both been in a bad way mentally since the bust, but Yanovsky was far worse, and was making trouble for the other members in all sorts of ways. The group decided to fire Yanovsky, and brought in Jerry Yester to replace him, giving him a severance package that ironically meant that he ended up seeing more money from the group's records than the rest of them, as their records were later bought up by a variety of shell companies that passed through the hands of Morris Levy among others, and so from the late sixties through the early nineties the group never got any royalties. For a while, this seemed to benefit everyone. Yanovsky had money, and his friendship with the group members was repaired. He released a solo single, arranged by Jack Nitzsche, which just missed the top one hundred: [Excerpt: Zal Yanovsky, "Just as Long as You're Here"] That song was written by the Bonner and Gordon songwriting team who were also writing hits for the Turtles at this time, and who were signed to Koppelman and Rubin's company. The extent to which Yanovsky's friendship with his ex-bandmates was repaired by his firing was shown by the fact that Jerry Yester, his replacement in the group, co-produced his one solo album, Alive and Well in Argentina, an odd mixture of comedy tracks, psychedelia, and tributes to the country music he loved. His instrumental version of Floyd Cramer's "Last Date" is fairly listenable -- Cramer's piano playing was a big influence on Yanovsky's guitar -- but his version of George Jones' "From Brown to Blue" makes it very clear that Zal Yanovsky was no George Jones: [Excerpt: Zal Yanovsky, "From Brown to Blue"] Yanovsky then quit music, and went into the restaurant business. The Lovin' Spoonful, meanwhile, made one further album, but the damage had been done. Everything Playing is actually a solid album, though not as good as the album before, and it produced three top forty hits, but the highest-charting was "Six O'Clock", which only made number eighteen, and the album itself made a pitiful one hundred and eighteen on the charts. The song on the album that in retrospect has had the most impact was the rather lovely "Younger Generation", which Sebastian later sang at Woodstock: [Excerpt: John Sebastian, "Younger Generation (Live at Woodstock)"] But at Woodstock he performed that alone, because by then he'd quit the group. Boone, Butler, and Yester decided to continue, with Butler singing lead, and recorded a single, "Never Going Back", produced by Yester's old bandmate from the Modern Folk Quartet Chip Douglas, who had since become a successful producer for the Monkees and the Turtles, and written by John Stewart of the Kingston Trio, who had written "Daydream Believer" for the Monkees, but the record only made number seventy-eight on the charts: [Excerpt: The Lovin' Spoonful featuring Joe Butler, "Never Going Back"] That was followed by an album by "The Lovin' Spoonful Featuring Joe Butler", Revelation: Revolution 69, a solo album by Butler in all but name -- Boone claims not to have played on it, and Butler is the only one featured on the cover, which shows a naked Butler being chased by a naked woman with a lion in front of them covering the naughty bits. The biggest hit other than "Never Going Back" from the album was "Me About You", a Bonner and Gordon song which only made number ninety-one: [Excerpt: The Lovin' Spoonful Featuring Joe Butler, "Me About You"] John Sebastian went on to have a moderately successful solo career -- as well as his appearance at Woodstock, he released several solo albums, guested on harmonica on records by the Doors, Crosby, Stills, Nash, and Young and others, and had a solo number one hit in 1976 with "Welcome Back", the theme song from the TV show Welcome Back, Kotter: [Excerpt: John Sebastian, "Welcome Back"] Sebastian continues to perform, though he's had throat problems for several decades that mean he can't sing many of the songs he's best known for. The original members of the Lovin' Spoonful reunited for two performances -- an appearance in Paul Simon's film One Trick Pony in 1980, and a rather disastrous induction into the Rock and Roll Hall of Fame in 2000. Zal Yanovsky died of a heart attack in 2002. The remaining band members remained friendly, and Boone, Butler, and Yester reunited as the Lovin' Spoonful in 1991, initially with Yester's brother Jim, who had played in The Association, latterly with other members. One of those other members in the 1990s was Yester's daughter Lena, who became Boone's fourth wife (and is as far as I can discover still married to him). Yester, Boone, and Butler continued touring together as the Lovin' Spoonful until 2017, when Jerry Yester was arrested on thirty counts of child pornography possession, and was immediately sacked from the group. The other two carried on, and the three surviving original members reunited on stage for a performance at one of the Wild Honey Orchestra's benefit concerts in LA in 2020, though that was just a one-off performance, not a full-blown reunion. It was also the last Lovin' Spoonful performance to date, as that was in February 2020, but Steve Boone has performed with John Sebastian's most recent project, John Sebastian's Jug Band Village, a tribute to the Greenwich Village folk scene the group originally formed in, and the two played together most recently in December 2021. The three surviving original members of the group all seem to be content with their legacy, doing work they enjoy, and basically friendly, which is more than can be said for most of their contemporaries, and which is perhaps appropriate for a band whose main songwriter had been inspired, more than anything else, to make music with a positive attitude.

We're on the Skeleton Crew red carpet for this week's episode of bwaySHO: The Podcast! Hear from special guests as they head into Opening Night, as well as Dominique Morisseau & Ruben Santiago-Hudson's curtain call speeches! Thanks for listening to bwaySHO: The Podcast!  If you like what you heard, please subscribe, rate and review, so you can be a spy on the inside for future episodes.  Thanks to all the SHOtreons and special shout-out to the SHOstopper and SHOnanigans levels. Clare Freeman, Kelly Chapman, Ashley Stasak, Shannon Wheeler, Judy Cotner, Naomi Cotner, John Benson, Alyssa Walles, Cindi Howard, Julie Larkin, Lisa Michelle Martin O'Neill, Margaret Haughey, Eva Fink Clausen and Sharon Salzberg. If This Was Your Jam, You Can Become A SHOtreon! Head Over To Patreon.Com/bwaySHO. You get exclusive access to filmed performances, photos and interviews, as well as up-to-date news on what's going on in the theatre world. It's A Fun Time, Come Check It Out. Thanks as always to Khayle Braxton AKA Gedun for these Awesome Beats, Jelani Remy for the Beautiful Intro Riff, Alex Brightman for the SHO time promo, Chelsey Hill AKA Illustrating Diva, for the cool cover art, all the wonderful guests and all of you for listening! Special thanks to Kyle Morales for assistance on the red carpet. Get your vaccine, wear a mask, be safe and let's take care of ourselves. We'll see you at the SHO @bwaySHO  / @bwaySHOpodcast / bwaySHO.com Proud member of the Broadway Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

This week's guest is Andrew Bancroft AKA Jelly Donut with Freestyle Love Supreme Preme Preme!  Broadway is Back and so is Tony Award-winning FLS! Catch them at The Booth Theatre with their final performance on January 2nd… and then they're taking the SHO on the road! Look out for FLS on tour in a city near you.  Deep cut - you can watch their Hulu documentary, “We Are Freestyle Love Supreme” and join the fun with the FLS Academy.  Andrew and multiple FLS castmates make cameos in a star-studded tick, tick… BOOM! And of course check out his fabulous band Moondrunk (Andrew Bancroft, Ashley Pérez Flanagan, and Yair Evnine). Now let's go back to a time we were younger: for a second chance of hearing my conversation with Andrew from July 16th, 2020… recorded for my live YouTube series: The SHO Must Go On...line!  This is microphone 1… Thanks for listening to the 34th episode of bwaySHO: The Podcast!  If you like what you heard, please subscribe, rate and review, so you can be a spy on the inside for future episodes.  Head over to The Booth Theatre to see Jelly Donut and the Freestyle Love Supreme crew on Broadway & check out their Opening Night on bwaySHO.com. Thanks to all the SHOtreons and special shout-out to the SHOstopper and SHOnanigans levels. Clare Freeman, Kelly Chapman, Ashley Stasak, Shannon Wheeler, Judy Cotner, Naomi Cotner, John Benson, Alyssa Walles, Cindi Howard, Julie Larkin, Lisa Michelle Martin O'Neill, Margaret Haughey, Eva Fink Clausen and Sharon Salzberg. If This Was Your Jam, You Can Become A SHOtreon! Head Over To Patreon.Com/bwaySHO. You get exclusive access to filmed performances, photos and interviews, as well as up-to-date news on what's going on in the theatre world. It's A Fun Time, Come Check It Out. Thanks as always to Khayle Braxton AKA Gedun for these Awesome Beats, Jelani Remy for the Beautiful Intro Riff, Alex Brightman for the SHO time promo, Chelsey Hill AKA Illustrating Diva, for the cool cover art, all the wonderful guests and all of you for listening! Get your vaccine, wear a mask, be safe and let's take care of ourselves. We'll see you at the SHO @mcjellyD / @bwaySHO  / @bwaySHOpodcast / bwaySHO.com Proud member of the Broadway Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

What does it mean to be a practicing SPIRITUAL PSYCHIC? How do INTUITIVES, empaths, mediums and healers experience their PSYCHIC GIFTS? Sara talks to our VISIONARY PSYCHICS about their experience of the MYSTIC REALMS. Learn at www.sarawiseman.com/visionary-psychics.html

Phone rings, door chimes, in comes Company's Opening Night on Broadway! Hear from the stars of Company and Broadway on the Company Opening Night Red Carpet. Another hundred people just got off of the train to celebrate at the Jacob's theatre. Side by side, this Stephen Sondheim & George Furth musical is directed by Marianne Elliott starring Patti Lupone & Katrina Lenk. The all star cast is in good Company and are grateful to be back on Broadway. I'll drink to that. Thanks for listening, we'll see you at SHO! Below is the order of people from the episode. Enjoy! Katrina Lenk Matt Doyle Nikki Renée Daniels Patti LuPone Etai Benson Britney Coleman Rashidra Scott  Greg Hildreth  Claybourne Elder Manu Narayan  Beth Malone Marti Cummings Donna McKechnie Lilly Cooper Kerry Butler Marianne Elliott & Chris Harper Sis Donna Murphy  Thanks for listening to the 33rd episode of bwaySHO: The Podcast! If you like what you heard, please subscribe, rate and review, so you can be a spy on the inside for future episodes.  Thanks to all the SHOtreons and special shout-out to the SHOstopper and SHOnanigans levels. Judy Cotner, Naomi Cotner, Theresa Piliero, Margaret Haughey, Shannon Wheeler, Alyssa Walles, Cindi Howard, John Benson, Julie Larkin, Ashley Stasak, Lisa Michelle Martin O'Neill, and Eva Fink Clausen. If This Was Your Jam, You Can Become A SHOtreon! Head Over To Patreon.Com/bwaySHO. You get exclusive access to filmed performances, photos and interviews, as well as up-to-date news on what's going on in the theatre world.  It's A Fun Time, Come Check It Out. Thanks as always to Khayle Braxton AKA Gedun for these Awesome Beats, Jelani Remy for the Beautiful Intro Riff, Alex Brightman for the SHO time promo, Chelsey Hill AKA Illustrating Diva, for the cool cover art, all the wonderful guests and all of you for listening! Broadway SHOs are announcing their new opening dates. While we're excited to see everyone get back to work, we must stay vigilant in our calls to make theatre a safe space for everyone involved. We need reports on how companies will be enacting anti-racist, anti-transphobia, anti-abelism and anti-abuse work. We can't go back, we must move forward.  Get your vaccine, wear a mask, be safe and let's take care of ourselves. We'll see you at the SHO  @bwaySHO  / @bwaySHOpodcast / bwaySHO.com Proud member of the Broadway Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

Richard Davies, Managing Director, and John Benson, Sales & Marketing Manager, Davies Craig. Hosted by Joe Castello. Online Race Industry Week 2021: 5 days, 55 hours of LIVE webinars, 150+ race industry speakers, 110 countries represented in attendance. Created by EPARTRADE and Racer.com Presented by ETS Racing Fuels and Penske Racing Shocks. Sponsored by AEM Performance Electronics, ARP Inc, & Motul.

Hi friends, this week we're honoring the life and legacy of Stephen Sondheim. The luminary musical theatre composer and lyricist passed away on Friday, November 26th, at the age of 91. Today I'm bringing you behind the scenes at Sunday for Sondheim, a tribute from the Broadway community. You'll hear from Fergie L. Philippe, Erich Bergen, and Brian Stokes Mitchell about Sondheim's impact on their lives… Lin-Manuel Miranda reads from Sondheim's book: “Look, I Made a Hat!” and the Broadway community's rendition of, “Sunday,” from Sunday in the Park with George sung in it's entirety. To watch the performance, head over to bwaySHO.com. Thank you, Sondheim. There truly are giants in the sky. Thanks for listening to the 32nd episode of bwaySHO: The Podcast! If you like what you heard, please subscribe, rate and review, so you can be a spy on the inside for future episodes.  Thanks to all the SHOtreons and special shout-out to the SHOstopper and SHOnanigans levels. Judy Cotner, Naomi Cotner, Theresa Piliero, Margaret Haughey, Shannon Wheeler, Alyssa Walles, Cindi Howard, John Benson, Julie Larkin, Ashley Stasak, Lisa Michelle Martin O'Neill, and Eva Fink Clausen. If This Was Your Jam, You Can Become A SHOtreon! Head Over To Patreon.Com/bwaySHO. You get exclusive access to filmed performances, photos and interviews, as well as up-to-date news on what's going on in the theatre world. It's A Fun Time, Come Check It Out. Thanks as always to Khayle Braxton AKA Gedun for these Awesome Beats, Jelani Remy for the Beautiful Intro Riff, Alex Brightman for the SHO time promo, Chelsey Hill AKA Illustrating Diva, for the cool cover art, all the wonderful guests and all of you for listening! Broadway SHOs are announcing their new opening dates. While we're excited to see everyone get back to work, we must stay vigilant in our calls to make theatre a safe space for everyone involved. We need reports on how companies will be enacting anti-racist, anti-transphobia, anti-abelism and anti-abuse work. We can't go back, we must move forward.  Get your vaccine, wear a mask, be safe and let's take care of ourselves. We'll see you at the SHO @bwaySHO  / @bwaySHOpodcast / bwaySHO.com Proud member of the Broadway Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

This Halloween week's guest is Donnie Cianciatto.  Donnie is a NYC-based transgender actor and cabaret performer. He has appeared onstage at The Public Theater, 54 Below, NYMF (New York Musical Theatre Fesival), Joe's Pub, The Cutting Room, Le Poisson Rouge, Prospect Theatre, and The Secret Theatre, as well as on panels at BroadwayCon and #IdentityWeek speaking on visibility for TGNC performers in the theater industry. He is the subject of an Emmy award-winning short documentary: DONNIE, which I'm linking in the SHO notes.  You can see him perform and hire him as Anson Reign … a trans masc drag performer, singer and emcee. He's producing Drag Out Loud - a live singing drag show hosted by Anson Reign with all drag kings and trans/ non-binary drag performers at Purgatory in Brooklyn on November 19th.  This weekend, I can't wait for the Trans Voices Cabaret Devil's Night SHO Saturday, October 30th at The Duplex.  Now you're in for a ghoulish good time for my conversation with Donnie from May 18, 2021 recorded for my live YouTube series: The SHO Must Go On...line!  Thanks for listening to the 32nd episode of bwaySHO: The Podcast! If you like what you heard, please subscribe, rate and review, so you can be a spy on the inside for future episodes.  Grab tickets to Drag Out Loud and follow Donnie across social media for everything Trans Voices Cabaret and Anson Reign. All linked in the SHO notes.  Thanks to all the SHOtreons and special shout-out to the SHOstopper and SHOnanigans levels. Judy Cotner, Naomi Cotner, Theresa Piliero, Margaret Haughey, Shannon Wheeler, Alyssa Walles, Cindi Howard, John Benson, Julie Larkin, Ashley Stasak, Lisa Michelle Martin O'Neill, and Eva Fink Clausen. If This Was Your Jam, You Can Become A SHOtreon! Head Over To Patreon.Com/bwaySHO. You get exclusive access to filmed performances, photos and interviews, as well as up-to-date news on what's going on in the theatre world. It's A Fun Time, Come Check It Out. Thanks as always to Khayle Braxton AKA Gedun for these Awesome Beats, Jelani Remy for the Beautiful Intro Riff, Alex Brightman for the SHO time promo, Chelsey Hill AKA Illustrating Diva, for the cool cover art, all the wonderful guests and all of you for listening! Get your vaccine, wear a mask, be safe and let's take care of ourselves. We'll see you at the SHO Instagram: @thedonniecianciotto / @AnsonReign / @transvoicescabaret / @thatartsyguydesigns/ @bwaySHO  / @bwaySHOpodcast / bwaySHO.com Proud member of the Broadway Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

BROADWAY IS BACK!!!  I have been having the best time covering Opening & Reopening nights, as well as all the events like Curtain Up, Broadway Buskers and Come From Away's One Night Only Concert at the Lincoln memorial. Plus, I was invited to film SIX's first performance of “Ex-Wives!” It was a once in a lifetime experience I'll never forget. You can watch all those reports and performances on bwaySHO.com!  This special episode of bwaySHO: The Podcast will bring you into the Room where it happens, the room where it happens with curtain call speeches & tunes from Ham4Ham & Amber Gray singing “We Raise Our Cups” with the Hadestown cast & creative team on stage after the SHO! Thanks for listening to the 31st episode of bwaySHO: The Podcast! If you like what you heard, please subscribe, rate and review, so you can be a spy on the inside for future episodes.  Thanks to all the SHOtreons and special shout-out to the SHOstopper and SHOnanigans levels. Judy Cotner, Naomi Cotner, Theresa Piliero, Margaret Haughey, Shannon Wheeler, Alyssa Walles, Cindi Howard, John Benson, Julie Larkin, Ashley Stasak, Lisa Michelle Martin O'Neill, and Eva Fink Clausen. If This Was Your Jam, You Can Become A SHOtreon! Head Over To Patreon.Com/bwaySHO. You get exclusive access to filmed performances, photos and interviews, as well as up-to-date news on what's going on in the theatre world.  It's A Fun Time, Come Check It Out. Thanks as always to Khayle Braxton AKA Gedun for these Awesome Beats, Jelani Remy for the Beautiful Intro Riff, Alex Brightman for the SHO time promo, Chelsey Hill AKA Illustrating Diva, for the cool cover art, all the wonderful guests and all of you for listening! Broadway SHOs are announcing their new opening dates. While we're excited to see everyone get back to work, we must stay vigilant in our calls to make theatre a safe space for everyone involved. We need reports on how companies will be enacting anti-racist, anti-transphobia, anti-abelism and anti-abuse work. We can't go back, we must move forward.  Get your vaccine, wear a mask, be safe and let's take care of ourselves. We'll see you at the SHO @bwaySHO  / @bwaySHOpodcast / bwaySHO.com Proud member of the Broadway Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

We're livin' it up on top with this week's guest: Kimberly Marable!  Kimberly is leading the North American tour of Hadestown as Persephone. She's an original Broadway cast member of the Tony Award-winning musical.  Beyond Hadestown, Kimberly's been on Broadway in The Lion King and Sister Act! To watch Kimberly sing, “Our Lady of the Underground” and “We Raise Our Cups,” as well as the hilarious SHO & Tell: The bwaySHO Podcast BPN Launch Party, head over to bwaySHO YouTube. Wait for me , I'm coming. Here's our conversation from April 22nd, 2020. Recorded for my live YouTube Series: The SHO Must Go On...line! Thanks for listening to the 30th episode of bwaySHO: The Podcast! If you like what you heard, please subscribe, rate and review, so you can be a spy on the inside for future episodes.  Just keep on walking and don't look back. Hadestown Reopens on Broadway September 2nd and I can't wait for them to sing it again! I'll be at The Walter Kerr this Thursday for the SHO & Post-SHO Mardi Gras style celebration! Join the fun to see how the world could be. Plus, you can give Kimberly her flowers starting this October on tour.  Check out Broadway Serves.  Thanks to all the SHOtreons and special shout-out to the SHOstopper and SHOnanigans levels. Judy Cotner, Naomi Cotner, Theresa Piliero, Andrea Gilderhus, Shannon Wheeler, Alyssa Walles, Cindi Howard, John Benson, Julie Larkin, Ashley Stasak, Lisa Michelle Martin O'Neill, and Eva Fink Clausen. If This Was Your Jam, You Can Become A SHOtreon! Head Over To Patreon.Com/bwaySHO. You get exclusive access to filmed performances, photos and interviews, as well as up-to-date news on what's going on in the theatre world. It's A Fun Time, Come Check It Out. Thanks as always to Khayle Braxton AKA Gedun for these Awesome Beats, Jelani Remy for the Beautiful Intro Riff, Alex Brightman for the SHO time promo, Chelsey Hill AKA Illustrating Diva, for the cool cover art, all the wonderful guests and all of you for listening! Broadway SHOs are announcing their new opening dates. While we're excited to see everyone get back to work, we must stay vigilant in our calls to make theatre a safe space for everyone involved. We need reports on how companies will be enacting anti-racist, anti-transphobia, anti-abelism and anti-abuse work. We can't go back, we must move forward.  Get your vaccine, wear a mask, be safe and let's take care of ourselves. We'll see you at the SHO @misskimizzo / @bwaySHO  / @bwaySHOpodcast / bwaySHO.com Proud member of the Broadway Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

Antuan is a universal swing for Hamilton and you bet we'll get into what that means during the episode. History is happening with Hamilton's return to the Richard Rodgers theatre (you'll be back seeing the SHO on Broadway September 14th), the And Peggy Tour tour is already starting performances in San Francisco and the story of tonight is The Eliza tour is back on stage at The Pantages in LA plus check out the the Angelica and Philip Tours... I'm bringing us back to the room where it happens. I…. want you to check out Magic's autobiography: BECOMING MAGIC: A Path of Personal Reconstruction. Antuan is the Soldier of Love where he says, “I believe in a world where love is stronger than fear.” Learn more on his website. Here's our conversation from June 26th, 2020, recorded for my live YouTube series: The SHO Must Go On...line! Les go! Thanks for listening to the 29th episode of bwaySHO: The Podcast! If you like what you heard, please subscribe, rate and review, so you can be a spy on the inside for future episodes.  See Magic in Hamilton and read his autobiography Becoming Magic: A Path of Personal Reconstruction.  I recently saw Magic at the TSQ Project and you can see photos from that on bwaySHO.com. Thanks to all the SHOtreons and special shout-out to the SHOstopper and SHOnanigans levels. Andrea Gilderhus, Shannon Wheeler, Naomi Cotner, Judy Cotner, Alyssa Walles, Theresa Piliero, Cindi Howard, John Benson, Julie Larkin, Ashley Stasak, Lisa Michelle Martin O'Neill, and Eva Fink Clausen. If This Was Your Jam, You Can Become A SHOtreon! Head Over To Patreon.Com/bwaySHO. You get exclusive access to filmed performances, photos and interviews, as well as up-to-date news on what's going on in the theatre world. It's A Fun Time, Come Check It Out. Thanks as always to Khayle Braxton AKA Gedun for these Awesome Beats, Jelani Remy for the Beautiful Intro Riff, Alex Brightman for the SHO time promo, Chelsey Hill AKA Illustrating Diva, for the cool cover art, all the wonderful guests and all of you for listening! Broadway SHOs are announcing their new opening dates. While we're excited to see everyone get back to work, we must stay vigilant in our calls to make theatre a safe space for everyone involved. We need reports on how companies will be enacting anti-racist, anti-transphobia, anti-abelism and anti-abuse work. We can't go back, we must move forward.  Get your vaccine, wear a mask, be safe and let's take care of ourselves. @antuanmagicraimone / @bwaySHO  / @bwaySHOpodcast / bwaySHO.com Proud member of the Broadway Podcast Network See you at the SHO! Learn more about your ad choices. Visit megaphone.fm/adchoices

This week's guest is Nick Blaemire!  I'm especially excited to release this episode today because I'm chatting with Nick and Ethan Slater this Friday (August 6th) at 2:30pm, the day Edge of the World's concept album is released on Broadway Records. Tune into bwaySHO YouTube and comment along in the chat! Nick Blaemire is a writer and performer based in Brooklyn. At 23 years old, Nick wrote the Broadway one-night-sensation rock musical Glory Days, which has since had over 50 productions around the world -- and will re-open in Japan in Fall 2021. He has written five other original musicals: A Little More Alive (commissioned by Broadway Across America, produced at Williamstown, Kansas City Rep, Barrington Stage, and is optioned as a feature film); Soon (premiered at Signature Theatre, upcoming at the Prima Theatre Fall 2021); Fallout (with Kyle Jarrow), Edge of the World (with Ethan Slater) and Space Dogs (with Van Hughes, upcoming Winter 2022 Off-Broadway at MCC Theatre). Nick has released three EPs of pop songs, all available on iTunes, Spotify, etc. As an actor, he most recently completed the National Tour of Falsettos as Mendel, recurred on Dash & Lily on Netflix, and was nominated for a Drama Desk Award for his performance as Jon in the Off-Broadway Revival of Tick, Tick...Boom! Nick was in the original Broadway Cast of Cry-Baby and worked on the Joe Iconis hit The Black Suits. Here's our conversation from May 6th, 2020, recorded for my live YouTube series: The SHO Must Go On...line! Thanks for listening to the 28th episode of bwaySHO: The Podcast! If you like what you heard, please subscribe, rate and review, so you can be a spy on the inside for future episodes.  Tune in this Friday, August 6th, on bwaySHO YouTube for my live chat with Nick Blaemire and Ethan Slater on release day of Edge of the World! Listen to that fabulous album and check out Nick's SPACE DOGS at MCC January 2022.  Thanks to all the SHOtreons and special shout-out to the SHOstopper and SHOnanigans levels. Shannon Wheeler, Naomi Cotner, Judy Cotner, Alyssa Walles, Theresa Piliero, Cindi Howard, John Benson, Julie Larkin, Ashley Stasak, Lisa Michelle Martin O'Neill, Andrea Gilderhus and Eva Fink Clausen. If This Was Your Jam, You Can Become A SHOtreon! Head Over To Patreon.Com/bwaySHO. You get exclusive access to filmed performances, photos and interviews, as well as up-to-date news on what's going on in the theatre world. It's A Fun Time, Come Check It Out. Thanks as always to Khayle Braxton AKA Gedun for these Awesome Beats, Jelani Remy for the Beautiful Intro Riff, Alex Brightman for the SHO time promo, Chelsey Hill AKA Illustrating Diva, for the cool cover art, all the wonderful guests and all of you for listening! Broadway SHOs are announcing their new opening dates. While we're excited to see everyone get back to work, we must stay vigilant in our calls to make theatre a safe space for everyone involved. We need reports on how companies will be enacting anti-racist, anti-transphobia, anti-abelism and anti-abuse work. We can't go back, we must move forward.  Get your vaccine, wear a mask, be safe and let's take care of ourselves. We'll see you at the SHO Instagram: @blaemire / Twitter: @nickblaemire / @bwaySHO  / @bwaySHOpodcast / bwaySHO.com Proud member of the Broadway Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

This week's guest is Nia Blizzard. Nia is a Production Stage Manager and self-describes as a “Black theater worker whose passions include (but are not limited to) binge watching reality TV shows, spending time with their friends, and advocating for the rights of all Americans. When they are not stage managing, you can find them at the nearest hiking trail or trying to make the world a better place through advocacy and volunteering. Their most recent credits include “Foul Shots by Christin Eve Cato at INTAR Theater Company,” “Broadway Celebrates Juneteenth” with the Broadway League and Over Easy by Abaigeal O'Donnell with SheNYC Arts. Here's our conversation from July 20th, 2020. Recorded for my live YouTube Series: The SHO Must Go On...line! Lezgo! Thanks for listening to the 27th episode of bwaySHO: The Podcast! If you like what you heard, please subscribe, rate and review, so you can be a spy on the inside for future episodes.  Nia and I went to Free Shakespeare in the Park's Merry Wives last night (actually it's tonight because I'm recording on Tuesday, but shhhh don't ruin the illusion)... and we met up after their fabulous work being the Production Assistant for The Broadway League at Broadway Celebrates Juneteenth, which you can see photos and videos of on bwaySHO.com! Thanks to all the SHOtreons and special shout-out to the SHOstopper and SHOnanigans levels. Cindi Howard, John Benson, Theresa Piliero, Julie Larkin, Naomi Cotner, Judy Cotner, Ashley Stasak, Lisa Michelle Martin O'Neill, Andrea Gilderhus, Shannon Wheeler, Eva Fink Clausen and Alyssa Walles. If This Was Your Jam, You Can Become A SHOtreon! Head Over To Patreon.Com/bwaySHO. You get exclusive access to filmed performances, photos and interviews, as well as up-to-date news on what's going on in the theatre world. It's A Fun Time, Come Check It Out. Thanks as always to Khayle Braxton AKA Gedun for these Awesome Beats, Jelani Remy for the Beautiful Intro Riff, Alex Brightman for the SHO time promo, Chelsey Hill AKA Illustrating Diva, for the cool cover art, all the wonderful guests and all of you for listening! Broadway SHOs are announcing their new opening dates. While we're excited to see everyone get back to work, we must stay vigilant in our calls to make theatre a safe space for everyone involved. We need reports on how companies will be enacting anti-racist, anti-transphobia, anti-abelism and anti-abuse work. We can't go back, we must move forward.  Get your vaccine, wear a mask, be safe and let's take care of ourselves. We'll see you at the SHO @Nia_Blizzard1 / @bwaySHO  / @bwaySHOpodcast / bwaySHO.com Proud member of the Broadway Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

Happy Hamilversary! We're celebrating with this week's guest: Sasha Hutchings! Sasha is best known for being in the Original Broadway Company of Hamilton, including The Public. Other Broadway and Off-Broadway credits include Motown, Memphis, My Fair Lady, Oklahoma, Rocky and Sweet Charity.  Beyond Hamilton on Disney +, you can see her on screen in Fosse/ Verdon, SMASH, Run The World, Jessica Jones and more. Catch Sasha and Nik Walker on the Chaos Twins and check out The HomeGrown Arts Alliance and Epic Theatre Ensemble.  Here's our conversation from May 26th, 2021, recorded for my live YouTube series: The SHO Must Go On...line! Les go! Thanks for listening to the 26th episode of bwaySHO: The Podcast. If you like what you heard, please subscribe, rate and review, so you can be a spy on the inside for future episodes.  To watch Sasha perform, “I Cain't Say No” from Oklahoma! Head over to bwaySHO YouTube. Thanks to all the SHOtreons and special shout-out to the SHOstopper and SHOnanigans levels. Lisa Michelle Martin O'Neill, John Benson, Cindi Howard, Andrea Gilderhus, Theresa Piliero, Julie Larkin, Shannon Wheeler, Eva Fink Clausen, Judy Cotner, Naomi Cotner, Alyssa Walles and Ashley Stasak. If This Was Your Jam, You Can Become A SHOtreon! Head Over To Patreon.Com/bwaySHO. You get exclusive access to filmed performances, photos and interviews, as well as up-to-date news on what's going on in the theatre world. It's A Fun Time, Come Check It Out. Thanks as always to Khayle Braxton AKA Gedun for these Awesome Beats, Jelani Remy for the Beautiful Intro Riff, Alex Brightman for the SHO time promo, Chelsey Hill AKA Illustrating Diva, for the cool cover art, all the wonderful guests and all of you for listening! Broadway SHOs are announcing their new opening dates. While we're excited to see everyone get back to work, we must stay vigilant in our calls to make theatre a safe space for everyone involved. We need reports on how companies will be enacting anti-racist, anti-transphobia, anti-abelism and anti-abuse work. We can't go back, we must move forward.  Get your vaccine, wear a mask, be safe and let's take care of ourselves. We'll see you at the SHO! Proud member of the Broadway Podcast Network @SashaHutchings / @bwaySHO  / @bwaySHOpodcast / bwaySHO.com Learn more about your ad choices. Visit megaphone.fm/adchoices

This week's guest is Amara Brady! Amara is a rockstar and has had quite the month. From performing in Times Square with Songs for Our City, singing with Lauren Marcus at 54 Below (which I went to and it was incredible) and writing, filming, producing and starring in Ars Nova's ANT Fest 2021, Amara is celebrating Pride Month to the fullest! Here's our conversation from May 27, 2020, recorded for my live YouTube series: The SHO Must Go On...line! Enjoy. Thanks for listening to the 25th episode of bwaySHO: The Podcast. If you like what you heard, please subscribe, rate and review, so you can be a spy on the inside for future episodes.  Happy Pride Month, my friends! If you want to watch Amara's beautiful performance of “Asking For The Moon,” head over to bwaySHO YouTube. Thanks to all the SHOtreons and special shout-out to the SHOstopper and SHOnanigans levels. Lisa Michelle Martin O'Neill, John Benson, Cindi Howard, Andrea Gilderhus, Theresa Piliero, Julie Larkin, Shannon Wheeler, Eva Fink Clausen, Judy Cotner, Naomi Cotner, Alyssa Walles and Ashley Stasak. If This Was Your Jam, You Can Become A SHOtreon! Head Over To Patreon.Com/bwaySHO. We Do Weekly Trivia And Monthly Video Chats! It's A Fun Time, Come Check It Out. Thanks as always to Khayle Braxton AKA Gedun for these Awesome Beats, Jelani Remy for the Beautiful Intro Riff, Alex Brightman for the SHO time promo, Chelsey Hill AKA Illustrating Diva, for the cool cover art, all the wonderful guests and all of you for listening! Broadway SHOs are announcing their new opening dates. While we're excited to see everyone get back to work, we must stay vigilant in our calls to make theatre a safe space for everyone involved. We need reports on how companies will be enacting anti-racist, anti-transphobia, anti-abelism and anti-abuse work. We can't go back, we must move forward.  Get your vaccine, wear a mask, be safe and let's take care of ourselves. We'll see you at the SHO @bradynotthebunch / @bwaySHO  / @bwaySHOpodcast / bwaySHO.com Proud member of the Broadway Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

Happy Pride, my friends!! Hope you're celebrating with rainbow flavors of piragua because this week's guest is Bill Sherman! We're celebrating In The Heights week with the Executive Music Producer of the In The Heights film. In addition to In The Heights (Broadway and film), Bill's best known for his work on Hamilton, Freestyle Love Supreme, We Are Freestyle Love Supreme, & Juliet, Sesame Street, Questlove Supreme, The Electric Company and Tick, Tick… Boom!  He's a composer, producer, arranger and orchestrator, which led to him becoming a Tony, Emmy and Grammy award winner. Here's our conversation from July 23rd, 2020, recorded for my live YouTube series: The SHO Must Go On...line! Les Goooooo! Thanks for listening to the 24th episode of bwaySHO: The Podcast. If you like what you heard, please subscribe, rate and review, so you can be a spy on the inside for future episodes. If you watched the FLS Documentary, you might remember UTK saying, ANDDD BILL!” Which always makes me think … And Bill, And Juliet, And Peggy… there's something there! It won't be long now - In The Heights premieres at Tribeca tonight and hits theaters and HBO Max on June 10th... the same day The Drama Book Shop opens -- the former location being where they rehearsed In The Heights! You could say it's bound to be a #BitOfADay. Thanks to all the SHOtreons and special shout-out to the SHOstopper and SHOnanigans levels. Judy Cotner, Naomi Cotner, Lisa Michelle Martin O'Neill, Alyssa Walles, John Benson, Ashley Stasak, Andrea Gilderhus, Theresa Piliero, Julie Larkin, Cindi Howard, Shannon Wheeler and Eva Fink Clausen. If This Was Your Jam, You Can Become A SHOtreon! Head Over To Patreon.Com/bwaySHO. We Do Weekly Trivia And Monthly Video Chats! It's A Fun Time, Come Check It Out. Thanks as always to Khayle Braxton AKA Gedun for these Awesome Beats, Jelani Remy for the Beautiful Intro Riff, Alex Brightman for the SHO time promo, Chelsey Hill AKA Illustrating Diva, for the cool cover art, all the wonderful guests and all of you for listening! I hope you're having a fabulous PRIDE! Broadway SHOs are announcing their new opening dates. While we're excited to see everyone get back to work, we must stay vigilant in our calls to make theatre a safe space for everyone involved. We need reports on how companies will be enacting anti-racist, anti-transphobia, anti-abelism and anti-abuse work. We can't go back, we must move forward.  Wear a mask, get your vaccine, be safe and let's take care of ourselves. We'll see you at the SHO @bsherman2222 / @bwaySHO / @bwaySHOpodcast / bwaySHO.com https://www.popmusicmisery.com/  Proud member of the Broadway Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

This week's guest is Drew Gasparini. Drew is currently developing a number of new stage musicals including the Broadway-bound musical adaptation of The Karate Kid and It's Kind of a Funny Story, book by Alex Brightman, who he's also working with on The Whipping Boy.  Drew was a part of the infamous, award-winning Super Bowl publicity stunt, Skittles Commercial: The Broadway Musical, Hit List on SMASH, and has an incredible song cycle out - We Aren't Kids Anymore.  Catch his live performances with The (M)orons, Drew Gasparini & Friends and now Drew Gasparini's New Voices a new monthly virtual concert series in partnership with @fergusoncenterforthearts with the mission statement to continuing the championing and sharing of new works and artists while venues aren't able to fully open! He's a fellow BPN host, so make sure to listen to Now We're Talking with Drew Gasparini. Here's our conversation from May 19th, 2020 recorded for my live YouTube series: The SHO Must Go On...line! Enjoy. Thanks for listening to the 23rd episode of bwaySHO: The Podcast!  If you like what you heard, please subscribe, rate and review, so you can be a spy on the inside for future episodes. Did you catch SHO & Tell? The bwaySHO Podcast BPN Launch Party with Drew Gasparini, L Morgan Lee, Kimberly Marable and Fergie L. Philippe? You can watch it on my bwaySHO YouTube channel, or by heading to BPN.FM/bwaySHO-Live. Since my conversation with Drew, Nick Cordero lost his battle to COVID-19. You can listen to his beautiful song, Live Your Life and keep his legacy alive. Thanks to all the SHOtreons and special shout-out to the SHOstopper and SHOnanigans levels. Judy Cotner, Naomi Cotner, Lisa Michelle Martin O'Neill, Alyssa Walles, John Benson, Ashley Stasak, Eva Fink Clausen, Andrea Gilderhus, Theresa Piliero, Julie Larkin, Cindi Howard and Shannon Wheeler. If This Was Your Jam, You Can Become A SHOtreon! Head Over To Patreon.Com/bwaySHO. We Do Weekly Trivia And Monthly Video Chats! It's A Fun Time, Come Check It Out. Thanks as always to Khayle Braxton Aka Gedun for these Awesome Beats, Jelani Remy for the Beautiful Intro Riff, Alex Brightman for the SHO time promo, Chelsey Hill AKA Illustrating Diva, for the cool cover art, all the wonderful guests and all of you for listening! Broadway SHOs are announcing their new opening dates. While we're excited to see everyone get back to work, we must stay vigilant in our calls to make theatre a safe space for everyone involved. We need reports on how companies will be enacting anti-racist, anti-transphobia, anti-abelism and anti-abuse work. We can't go back, we must move forward.  Wear a mask, get your vaccine, be safe and let's take care of ourselves. We'll see you at the SHO @DrewGasparini / @bwaySHO / @bwaySHOpodcast / bwaySHO.com Proud member of the Broadway Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

This week's guest is Sis. She is currently on season 3 of POSE on FX and you can watch her series: Living for Sis on Instagram @YouCanCallMeSis.  She is the founder of The Next Generation Project, creator of Our Offering and is an activist fighting for real change in the theatre industry. Here's our conversation from May 28th, 2020, recorded for my live YouTube series: The SHO Must Go On...line! Enjoy. Thanks for listening to the 22nd episode of bwaySHO: The Podcast!  If you like what you heard, please subscribe, rate and review, so you can be a spy on the inside for future episodes. To watch Sis perform, “Waving Through a window” and catch the full interview in video form, head over to bwaySHO YouTube. That's where you can find more theatre performances and episodes of The SHO Must Go On...line!  Thanks to all the SHOtreons and special shout-out to the SHOstopper and SHOnanigans levels. John Benson, Ashley Stasak, Judy Cotner, Naomi Cotner, Lisa Michelle Martin O'Neill, Alyssa Walles, Eva Fink Clausen, Andrea Gilderhus, Theresa Piliero, Julie Larkin, Cindi Howard and Shannon Wheeler. If This Was Your Jam, You Can Become A SHOtreon! Head Over To Patreon.Com/bwaySHO. We Do Weekly Trivia And Monthly Video Chats! It's A Fun Time, Come Check It Out. Thanks as always to Khayle Braxton Aka Gedun for these Awesome Beats, Jelani Remy for the Beautiful Intro Riff, Alex Brightman for the SHO time promo, Chelsey Hill AKA Illustrating Diva, for the cool cover art, , all the wonderful guests and all of you for listening! Stay tuned for an exciting announcement coming soon… And speaking of announcements: Broadway SHOs are announcing their new opening dates. While we're excited to see everyone get back to work, we must stay vigilant in our calls to make theatre a safe space for everyone involved. We need reports on how companies will be enacting anti-racist, anti-transphobia, anti-abelism and anti-abuse work. We can't go back, we must move forward.  Wear a mask, get your vaccine, be safe and let's take care of ourselves. We'll see you at the SHO @YouCanCallMeSis / @bwaySHO / @bwaySHOpodcast / bwaySHO.com Proud member of the Broadway Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to part II of my conversation with Iris! Did you see hir in the West Side Story trailer? Something's coming, something good. West Side Story premieres December 10th. Plus, you can catch Iris this June in the new Netflix animated series: Ridley Jones. Last week I helped moderate a panel called “Trans Representation on Broadway: A response to Trans erasure in JLP." I recommend watching it to stay informed on what's happening in the Broadway community. You can find it on Dr. Drama's YouTube channel and it's linked in the SHO notes. In addition to checking out Iris on social media, I highly recommend reading this story by Christian Lewis: One Step Forward, Two Steps Back; Broadway's Jagged Little Journey Toward Nonbinary Inclusion.   Thanks for listening to the 21st episode of bwaySHO: The Podcast. Thanks to all the SHOtreons and special shout-out to the SHOstopper and SHOnanigans levels. Alyssa Walles, Ashley Stasak, John Benson, Shannon Wheeler, Judy Cotner, Naomi Cotner, Lisa Michelle Martin O'Neill, Eva Fink Clausen, Andrea Gilderhus, Theresa Piliero and Julie Larkin. If This Was Your Jam, You Can Become A SHOtreon! Head Over To Patreon.Com/bwaySHO. We Do Weekly Trivia And Monthly Video Chats! It's A Fun Time, Come Check It Out. Thanks As Always To Khayle Braxton Aka Gedun For These Awesome Beats, Jelani Remy For The Beautiful Intro Riff, Alex Brightman for the SHO time promo, Chelsey Hill AKA Illustrating Diva, For The Cool Cover Art, all the wonderful guests and all of you for listening! Broadway SHOs are announcing their new opening dates. While we're excited to see everyone get back to work, we must stay vigilant in our calls to make theatre a safe space for everyone involved. We need reports on how companies will be enacting anti-racist, anti-transphobia, anti-abelism and anti-abuse work. We can't go back, we must move forward.  Wear a mask, get your vaccine, be safe and let's take care of ourselves. @hi__im__iris__ / @bwaySHO / @bwaySHOpodcast / bwaySHO.com Proud member of the Broadway Podcast Network. See you at the SHO! Learn more about your ad choices. Visit megaphone.fm/adchoices

This week's guest is Iris. Iris is best known for being in the original Broadway company of Jagged Little Pill, as well as taking on the role of Anybodys in Steven Spielberg's highly anticipated West Side Story.  Catch them this June in the new Netflix animated series Ridley Jones and mark your calendars for West Side Story on December 10th! I've got one hand in my pocket and the other one is pressing play on our conversation from May 20th on The SHO Must Go On...line! Thanks for listening to the 20th episode of bwaySHO: The Podcast. Join us next time for part II, where we kick things off with Ezra singing a beautiful Alanis cover with a Ukulele. Want to see my adorable pup Slimbo? He makes a cameo in most of my episodes of The SHO Must Go On...line! He's the best co-host. Plus, he's never too far from a post on bwaySHO Instagram. I highly recommend reading this story by Christian Lewis: One Step Forward, Two Steps Back; Broadway's Jagged Little Journey Toward Nonbinary Inclusion. As well as watching this panel: Trans Representation On Broadway: A Response To Trans Erasure In Jagged Little Pill. Thanks to all the SHOtreons and special shout-out to the SHOstopper and SHOnanigans levels. Alyssa Walles, Ashley Stasak, John Benson, Shannon Wheeler, Judy Cotner, Naomi Cotner, Lisa Michelle Martin O'Neill, Eva Fink Clausen, Andrea Gilderhus, Theresa Piliero and Julie Larkin. If This Was Your Jam, You Can Become A SHOtreon! Head Over To Patreon.Com/bwaySHO. We Do Weekly Trivia And Monthly Video Chats! It's A Fun Time, Come Check It Out. Thanks As Always To Khayle Braxton Aka Gedun For These Awesome Beats, Jelani Remy For The Beautiful Intro Riff, Alex Brightman for the SHO time promo, Chelsey Hill AKA Illustrating Diva, For The Cool Cover Art, all the wonderful guests and all of you for listening! We don't know the future of live theatre, or when Broadway will be back, but we do know it's on all of us to get through this pandemic. Wear a mask, be safe and let's take care of ourselves. @hi__im__iris__ / @bwaySHO / @bwaySHOpodcast /  bwaySHO.com Proud member of the Broadway Podcast Network. See you at the SHO! Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to part two of my conversation with Lauren Boyd! Lauren is in the Broadway company of Hamilton. She toured with West Side Story and Wicked. Plus, she's the founder of Broadway Babes. Here's our conversation from January 13th, the 100th episode of The SHO Must Go On...line!  Raise a glass to the 19th episode of bwaySHO: The Podcast!  Congratulations Judy Cotner on winning the bwaySHO: The Podcast giveaway!  Thanks to all the SHOtreons and special shout-out to the SHOstopper and SHOnanigans levels. Alyssa Walles, Ashley Stasak, John Benson, Shannon Wheeler, Judy Cotner, Naomi Cotner, Lisa Michelle Martin O'Neill, Eva Fink Clausen, Andrea Gilderhus, Theresa Piliero and Julie Larkin. If This Was Your Jam, You Can Become A SHOtreon! Head Over To Patreon.Com/bwaySHO. We Do Weekly Trivia And Monthly Video Chats! It's A Fun Time, Come Check It Out. Thanks As Always To Khayle Braxton Aka Gedun For These Awesome Beats, Jelani Remy For The Beautiful Intro Riff, Alex Brightman for the SHO time promo, Chelsey Hill AKA Illustrating Diva, For The Cool Cover Art, all the wonderful guests and all of you for listening! We don't know the future of live theatre, or when Broadway will be back, but we do know it's on all of us to get through this pandemic. Wear a mask, be safe and let's take care of ourselves.  @LaurenMBoyd / @bwaySHO / @bwaySHOPodcast /  bwaySHO.com Proud member of the Broadway Podcast Network. See you at the SHO! Learn more about your ad choices. Visit megaphone.fm/adchoices

This week's guest is Lauren Boyd. Lauren is in the Broadway company of Hamilton. She toured with West Side Story and Wicked. Plus, she's the founder of Broadway Babes. Here's our conversation from January 13th, the 100th episode of The SHO Must Go On...line! Raise a glass to the 18th episode of bwaySHO: The Podcast! This is part one of our conversation, so I hope you'll be back for part two. HAMILTON is starting previews today in Australia! Keep the Hamilton vibes going all day. Check out their content and head back over to the Hamilton playlist on bwaySHO YouTube. That's where you can see Lauren's reaction to Slimbo entering and my reaction to Nessarose. Don't throw away your shot! This is the last day of the bwaySHO: The Podcast giveaway. Subscribe, rate and review on Apple Podcasts. Send me a screenshot of your comment and click-boom! You're entered to win. Head over to @bwaySHOPodcast on Twitter or Instagram to check out the prizes. Thanks to all the SHOtreons and special shout-out to the SHOstopper and SHOnanigans levels. Alyssa Walles, Ashley Stasak, John Benson, Shannon Wheeler, Judy Cotner, Naomi Cotner, Lisa Michelle Martin O'Neill, Eva Fink Clausen, Andrea Gilderhus, Theresa Piliero and Julie Larkin. If This Was Your Jam, You Can Become A SHOtreon! Head Over To Patreon.Com/bwaySHO. We Do Weekly Trivia And Monthly Video Chats! It's A Fun Time, Come Check It Out. Thanks As Always To Khayle Braxton Aka Gedun For These Awesome Beats, Jelani Remy For The Beautiful Intro Riff, Alex Brightman for the SHO time promo, Chelsey Hill AKA Illustrating Diva, For The Cool Cover Art, all the wonderful guests and all of you for listening! We don't know the future of live theatre, or when Broadway will be back, but we do know it's on all of us to get through this pandemic. Wear a mask, be safe and let's take care of ourselves.  @LaurenMBoyd / @bwaySHO / @bwaySHOPodcast /  bwaySHO.com Proud member of the Broadway Podcast Network. See you at the SHO! Learn more about your ad choices. Visit megaphone.fm/adchoices

This week's guests are Eliza Ohman and Nik Walker. Eliza is best known for her work in Hamilton, King Kong and SIX: The Musical. She was the former dance captain and universal swing in Hamilton on Broadway, original Broadway company member of King Kong, where she was part of the Chita Rivera Award winning ensemble, as well as the assistant dance captain. Most recently, Eliza became the US associate choreographer for SIX: The Musical. Eliza's Been In Fosse/Verdon, The Marvelous Mrs. Maisel, Saturday Night Live and so much more. In regard to her work teaching, “She's an enthusiastic teacher who instills confidence of self in young performers so they can achieve true excellence in their craft.”  Nik Walker is best known for his roles in Hamilton, Ain't Too Proud: The Life And Times Of The Temptations and MOTOWN: The Musical. He was Aaron Burr in The Philip Company of Hamilton, after performing in the ensemble and understudying multiple roles on Broadway. Most recently, he's been leading the company of Ain't Too Proud as Otis Williams. Nik's been On Law & Order: SVU, Peter and the Starcatcher, and has a multitude of projects he's been working on, including: THE CHAOS TWINS with Sasha Hutchings and Little Justice: The Podcast with Alex Smolowe.  Here's part two of our conversation from April 17th, recorded for my live YouTube Series: The SHO Must Go On...Line! Thanks for listening to the 17th episode of bwaySHO: The Podcast. Thanks to all the SHOtreons and special shout-out to the SHOstopper and SHOnanigans levels. Alyssa Walles, Ashley Stasak, John Benson, Shannon Wheeler, Judy Cotner, Naomi Cotner, Lisa Michelle Martin O'Neill, Eva Fink Clausen, Andrea Gilderhus, Theresa Piliero and Julie Larkin. If This Was Your Jam, You Can Become A SHOtreon! Head Over To Patreon.Com/bwaySHO. We Do Weekly Trivia And Monthly Video Chats! It's A Fun Time, Come Check It Out. Thanks As Always To Khayle Braxton Aka Gedun For These Awesome Beats, Jelani Remy For The Beautiful Intro Riff, Alex Brightman for the SHO time promo, Chelsey Hill AKA Illustrating Diva, For The Cool Cover Art, all the wonderful guests and all of you for listening! We don't know the future of live theatre, or when Broadway will be back, but we do know it's on all of us to get through this pandemic. Wear a mask, be safe and let's take care of ourselves. @ElizaOhman / @NikkyWalks / @bwaySHO / @bwaySHOpodcast / bwaySHO.com Proud member of the Broadway Podcast Network. See you at the SHO! Learn more about your ad choices. Visit megaphone.fm/adchoices

This week's guests are Eliza Ohman and Nik Walker. Eliza is best known for her work in Hamilton, King Kong and SIX: The Musical. She was the former dance captain and universal swing in Hamilton on Broadway, original Broadway company member of King Kong, where she was part of the Chita Rivera Award winning ensemble, as well as the assistant dance captain. Most recently, Eliza became the US associate choreographer for SIX: The Musical. Eliza's Been In Fosse/Verdon, The Marvelous Mrs. Maisel, Saturday Night Live and so much more. In regard to her work teaching, “She's an enthusiastic teacher who instills confidence of self in young performers so they can achieve true excellence in their craft.”  Nik Walker is best known for his roles in Hamilton, Ain't Too Proud: The Life And Times Of The Temptations and MOTOWN: The Musical. He was Aaron Burr in The Philip Company of Hamilton, after performing in the ensemble and understudying multiple roles on Broadway. Most recently, he's been leading the company of Ain't Too Proud as Otis Williams. Nik's been On Law & Order: SVU, Peter and the Starcatcher, and has a multitude of projects he's been working on, including: THE CHAOS TWINS with Sasha Hutchings and Little Justice: The Podcast with Alex Smolowe. Here's part one of our conversation from April 17th, recorded for my live YouTube Series: The SHO Must Go On...Line! Thanks for listening to the 16th episode of bwaySHO: The Podcast. There's No MCU post-credit scene in this episode, so come back next time to hear the rest of our conversation, starting with the films Eliza and Nik have been watching. Quarantine has been going on so very long that since this interview, John and I are yet again on a Marvel Marathon, but this time we're watching the Entire Marvel Cinematic Universe: films and TV SHOs. WandaVision has us wanting all the superhero content we can watch. We're Celebrating Black History Month and coming up on February 21st, #Ham4Progress presents “The Joy In Our Voices” - “An Evening of Hope, Inspiration, and Community Celebrating Black Art and Artists! Starring Members of our current Hamilton Companies and featuring some special guests. This event is streaming February 21 at 7pm EST on Facebook and Youtube.” Speaking of what to watch, of course HamilFilm is out there as part of the legacy of Broadway pro-shots. Which One Would You Love To See Next? Tweet at me: @bwaySHOPodcast. Thanks to all the SHOtreons and special shout-out to the SHOstopper and SHOnanigans levels. Alyssa Walles, Ashley Stasak, John Benson, Shannon Wheeler, Judy Cotner, Naomi Cotner, Lisa Michelle Martin O'Neill, Eva Fink Clausen, Andrea Gilderhus, Theresa Piliero and Julie Larkin. If This Was Your Jam, You Can Become A SHOtreon! Head Over To Patreon.Com/bwaySHO. We Do Weekly Trivia And Monthly Video Chats! It's A Fun Time, Come Check It Out. Thanks As Always To Khayle Braxton Aka Gedun For These Awesome Beats, Jelani Remy For The Beautiful Intro Riff, Alex Brightman for the SHO time promo, Chelsey Hill AKA Illustrating Diva, For The Cool Cover Art, all the wonderful guests and all of you for listening! We don't know the future of live theatre, or when Broadway will be back, but we do know it's on all of us to get through this pandemic. Wear a mask, be safe and let's take care of ourselves. @ElizaOhman / @NikkyWalks / @bwaySHO / @bwaySHOpodcast / bwaySHO.com Proud member of the Broadway Podcast Network. See you at the SHO! Learn more about your ad choices. Visit megaphone.fm/adchoices

John Benson, Sales & Marketing Manager, Davies Craig and Marty Staggs, COO, 3pConnect. Hosted by Jeff Hammond from SiriusXM ch 90, Late Shift.

This week's guest is Jelani Remy! Jelani is best known for his roles in Ain't Too Proud: The Life and Times of The Temptations, The Lion King, Smokey Joe's Cafe and The Apple Boys. Enjoy our conversation from June 12th, recorded for my live YouTube series: The SHO Must Go On...line! Thanks to all the SHOtreons and special shout-out to the SHOstopper and SHOnanigans levels. Alyssa Walles, Ashley Stasak, John Benson, Shannon Wheeler, Judy Cotner, Naomi Cotner, Lisa Michelle Martin O'Neill, Eva Fink Clausen, Andrea Gilderhus, Theresa Piliero and Julie Larkin. If This Was Your Jam, You Can Become A SHOtreon! Head Over To Patreon.Com/bwaySHO. We Do Weekly Trivia And Monthly Video Chats! It's A Fun Time, Come Check It Out. Thanks As Always To Khayle Braxton Aka Gedun For These Awesome Beats, Jelani Remy For The Beautiful Intro Riff, Alex Brightman for the SHO time promo, Chelsey Hill AKA Illustrating Diva, For The Cool Cover Art, all the wonderful guests and all of you for listening! We don't know the future of live theatre, or when Broadway will be back, but we do know it's on all of us to get through this pandemic. Wear a mask, be safe and let's take care of ourselves. @ItsJelaniRemy / @bwaySHO / @bwaySHOpodcast / bwaySHO.com Proud member of the Broadway Podcast Network. See you at the SHO! Learn more about your ad choices. Visit megaphone.fm/adchoices

Happy Inauguration Day! In honor of President Joseph Robinette Biden Jr.'s Inauguration, where we witnessed a person who stutters make the inaugural address, this week's guest is Paul Rudd. Uniting with SAY: The Stuttering Association for the Young, is an organization just as MARVELous as Ant-Man.  Here's our conversation from November 11, 2019 at Paul Rudd's 8th Annual All-Star Bowling Benefit For SAY. Thanks for listening to the 14th episode of bwaySHO: The Podcast! If you like what you heard, please subscribe, rate and review, so you can be a spy on the inside for future episodes. To watch the video of this conversation with Paul Rudd, as well as my coverage of SAY's events, head over to bwaySHO.com. To learn more about SAY: The Stuttering Association for the Young, head over to SAY.org.  Thanks to all the SHOtreons and special shout-out to the SHOstopper and SHOnanigans levels. Alyssa Walles, Ashley Stasak, John Benson, Shannon Wheeler, Judy Cotner, Naomi Cotner, Lisa Michelle Martin O'Neill, Eva Fink Clausen, Andrea Gilderhus, Theresa Piliero and Julie Larkin. If This Was Your Jam, You Can Become A SHOtreon! Head Over To Patreon.Com/bwaySHO. We Do Weekly Trivia And Monthly Video Chats! It's A Fun Time, Come Check It Out. Thanks As Always To Khayle Braxton Aka Gedun For These Awesome Beats, Jelani Remy For The Beautiful Intro Riff, Alex Brightman for the SHO time promo, Chelsey Hill AKA Illustrating Diva, For The Cool Cover Art, all the wonderful guests and all of you for listening! We don't know the future of live theatre, or when Broadway will be back, but we do know it's on all of us to get through this pandemic. Wear a mask, be safe and let's take care of ourselves. @bwaySHO / @bwaySHOpodcast / bwaySHO.com Proud member of the Broadway Podcast Network See you at the SHO! Learn more about your ad choices. Visit megaphone.fm/adchoices

This week's guest is Suni. Suni is best known for being in the Broadway, Chicago and upcoming LA companies of Hamilton, as well as the creator of Auntie's: an LA-based café centered around community and culture. In Suni's own words: “Auntie's will be more than just the only coffee shop / Café of its kind. It will be a space that celebrates Black artists, Black writers, and Black musicians. It will be a space that is equipped to grow with me as my community grows.” When this interview was conducted, the business name was Zuni's cafè and has since been updated to Auntie's. You can find their GoFundMe link in today's SHO notes. Here's our conversation from July 8th, recorded for my live YouTube series: The SHO Must Go On...line!  Thanks for listening to the 13th episode of bwaySHO The Podcast. If you like what you heard, please subscribe, rate and review, so you can be a spy on the inside for future episodes. Thanks to all the SHOtreons and special shout-out to the SHOstopper and SHOnanigans levels. Alyssa Walles, Ashley Stasak, John Benson, Shannon Wheeler, Judy Cotner, Naomi Cotner, Lisa Michelle Martin O'Neill, Eva Fink Clausen, Andrea Gilderhus, Theresa Piliero and Julie Larkin. If This Was Your Jam, You Can Become A SHOtreon! Head Over To Patreon.Com/bwaySHO. We Do Weekly Trivia And Monthly Video Chats! It's A Fun Time, Come Check It Out. Thanks As Always To Khayle Braxton Aka Gedun For These Awesome Beats, Jelani Remy For The Beautiful Intro Riff, Alex Brightman for the SHO time promo, Chelsey Hill AKA Illustrating Diva, For The Cool Cover Art, all the wonderful guests and all of you for listening! We don't know the future of live theatre, or when Broadway will be back, but we do know it's on all of us to get through this pandemic. Wear a mask, be safe and let's take care of ourselves. @ezra_menas / @bwaySHO / @bwaySHOpodcast / bwaySHO.com Proud member of the Broadway Podcast Network See you at the SHO! Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to part II of my conversation with Ian Weinberger! Ian is the Music Director and Conductor of a little known show called, Hamilton! He was also on the keys as Berger Time in Freestyle Love Supreme preme preme. If you like what you heard, please subscribe, rate and review, so you can be a spy on the inside for future episodes. Thanks to all the SHOtreons and special shout-out to the SHOstopper and SHOnanigans levels. Alyssa Walles, Ashley Stasak, John Benson, Shannon Wheeler, Judy Cotner, Naomi Cotner, Lisa Michelle Martin O'Neill, Eva Fink Clausen, Andrea Gilderhus, Theresa Piliero and Julie Larkin. If This Was Your Jam, You Can Become A SHOtreon! Head Over To Patreon.Com/bwaySHO. We Do Weekly Trivia And Monthly Video Chats! It's A Fun Time, Come Check It Out. Thanks As Always To Khayle Braxton Aka Gedun For These Awesome Beats, Jelani Remy For The Beautiful Intro Riff, Alex Brightman for the SHO time promo, Chelsey Hill AKA Illustrating Diva, For The Cool Cover Art, all the wonderful guests and all of you for listening! We don't know the future of live theatre, or when Broadway will be back, but we do know it's on all of us to get through this pandemic. Wear a mask, be safe and let's take care of ourselves. @ianstagramiam / @bwaySHO / @bwaySHOpodcast / bwaySHO.com Proud member of the Broadway Podcast Network See you at the SHO! Learn more about your ad choices. Visit megaphone.fm/adchoices

This week's guest is Ian Weinberger! Ian is the Music Director and Conductor of a little known show called, Hamilton! He was also on the keys as Berger Time in Freestyle Love Supreme preme preme. Since Ian and I celebrated Channukah together last year at the FLS stage door, I wanted to kick of the 8 crazy nights with part one of our conversation from July 7th, recorded for my live YouTube series: The SHO Must Go On...line! The first night of Channukah is Thursday, so join the Twitter watch party for SHOnukkah! We're starting with The Best of Broadway on the 10th, The Prom the 11th, Hamilton the 12th, Jagged Little Pill's reunion concert the 13th, Carousel the 14th, Cabaret the 15th, Company the 16th and Newsies the 17th. Light the menorah, turn on the tunes and tweet along using the #SHOnukkah. Remember, this is just part one of our conversation, so just like the festival, Yule Be Back! If you like what you heard, please subscribe, rate and review, so you can be a spy on the inside for future episodes. Thanks to all the SHOtreons and special shout-out to the SHOstopper and SHOnanigans levels. Alyssa Walles, Ashley Stasak, John Benson, Shannon Wheeler, Judy Cotner, Naomi Cotner, Lisa Michelle Martin O'Neill, Eva Fink Clausen, Andrea Gilderhus, Theresa Piliero and Julie Larkin. If This Was Your Jam, You Can Become A SHOtreon! Head Over To Patreon.Com/bwaySHO. We Do Weekly Trivia And Monthly Video Chats! It's A Fun Time, Come Check It Out. Thanks As Always To Khayle Braxton Aka Gedun For These Awesome Beats, Jelani Remy For The Beautiful Intro Riff, Alex Brightman for the SHO time promo, Chelsey Hill AKA Illustrating Diva, For The Cool Cover Art, all the wonderful guests and all of you for listening! We don't know the future of live theatre, or when Broadway will be back, but we do know it's on all of us to get through this pandemic. Wear a mask, be safe and let's take care of ourselves. @ianstagramiam / @bwaySHO / @bwaySHOpodcast / bwaySHO.com Proud member of the Broadway Podcast Network See you at the SHO! Learn more about your ad choices. Visit megaphone.fm/adchoices

This week's guest is Fergie L. Philippe!  When you knock him down he gets the f*$k back up again, that's right: he's Hercules Mulligan! After graduating from Elon University, Fergie Booked Hamliton: first the Philip Tour and then went on to Broadway. Tune into the Macy's Thanksgiving Day parade to watch Fergie and the Hamilton cast Blow us all away (like the balloons!) and check out his podcast: It's Time to Meet The Muppets! Enjoy our conversation from April 6th, recorded for my live YouTube Series: The SHO Must Go on...line! Watch Fergie sing, "I'm Going To Go Back There Someday."  Thanks for listening to the 10th episode of bwaySHO: The Podcast! If you like what you heard, please subscribe, rate and review, so you can be a spy on the inside for future episodes. Thanks to all the SHOtreons and special shout-out to the SHOstopper and SHOnanigans levels. Alyssa Walles, Ashley Stasak, John Benson, Shannon Wheeler, Judy Cotner, Naomi Cotner, Lisa Michelle Martin O'Neill, Eva Fink Clausen, Andrea Gilderhus, Theresa Piliero and Julie Larkin. If This Was Your Jam, You Can Become A SHOtreon! Head Over To Patreon.Com/bwaySHO. We Do Weekly Trivia And Monthly Video Chats! It's A Fun Time, Come Check It Out. Thanks As Always To Khayle Braxton Aka Gedun For These Awesome Beats, Jelani Remy For The Beautiful Intro Riff, Alex Brightman for the SHO time promo, Chelsey Hill AKA Illustrating Diva, For The Cool Cover Art, all the wonderful guests and all of you for listening! We don't know the future of live theatre, or when Broadway will be back, but we do know it's on all of us to get through this pandemic. Wear a mask, be safe and let's take care of ourselves. @fergsters95 / @bwaySHO / @bwaySHOpodcast / bwaySHO.com Proud member of the Broadway Podcast Network See you at the SHO! Learn more about your ad choices. Visit megaphone.fm/adchoices

This Week's guest is Abe Goldfarb! Abe is best known for being in the original Broadway cast of Beetlejuice! He originated ensemble roles like the mover, neighbor and Census Taker, and understudies Beetlejuice, Adam, Otho and Maxie Dean. He directed The Horror at Gallery Kay and has been on screen and done voice work in When in Rome, Pokémon and so much more. It's SHO time: Enjoy part two of our conversation from September 9th, recorded for my live YouTube series: The SHO Must Go On...line! Thanks For Listening To The 9th Episode Of bwaySHO: The Podcast!!  If you like what you heard, please subscribe, rate and review, so you can be a spy on the inside for future episodes. Thanks to all the SHOtreons and special shout-out to the SHOstopper and SHOnanigans levels. Alyssa Walles, Ashley Stasak, John Benson, Shannon Wheeler, Judy Cotner, Naomi Cotner, Lisa Michelle Martin O'Neill, Eva Fink Clausen, Andrea Gilderhus, Theresa Piliero and Julie Larkin. If This Was Your Jam, You Can Become A SHOtreon! Head Over To Patreon.Com/bwaySHO. We Do Weekly Trivia And Monthly Video Chats! It's A Fun Time, Come Check It Out. Thanks As Always To Khayle Braxton Aka Gedun For These Awesome Beats, Jelani Remy For The Beautiful Intro Riff, Alex Brightman for the SHO time promo, Chelsey Hill AKA Illustrating Diva, For The Cool Cover Art, all the wonderful guests and all of you for listening! We don't know the future of live theatre, or when Broadway will be back, but we do know it's on all of us to get through this pandemic. Wear a mask, be safe and let's take care of ourselves. @AbeGoldfarb / @bwaySHO / @bwaySHOpodcast / bwaySHO.com Proud member of the Broadway Podcast Network See you at the SHO! Learn more about your ad choices. Visit megaphone.fm/adchoices

Probably time to re-think, review, recreate and re-engage in Food and Beverage --- Send in a voice message: https://anchor.fm/john-benson-smith/message

This Week's guest is Abe Goldfarb! Abe is best known for being in the original Broadway cast of Beetlejuice! He originated ensemble roles like the mover and neighbor, and understudies Beetlejuice, Adam, Otho and Maxie Dean. He directed The Horror at Gallery Kay and has been on screen and done voice work in When in Rome, Pokémon and so much more. Get ready for his incredible rendition of "Sweet Transvestite" in this episode and then guess what: we're making this a two-parter! It's SHO time: Enjoy part one of our conversation from September 9th, recorded for my live YouTube series: The SHO Must Go On...line! Thanks For Listening To The 8th Episode Of bwaySHO: The Podcast! If you like what you heard, please subscribe, rate and review, so you can be a spy on the inside for future episodes. Thanks to all the SHOtreons and special shout-out to the SHOstopper and SHOnanigans levels. Alyssa Walles, Ashley Stasak, John Benson, Shannon Wheeler, Judy Cotner, Naomi Cotner, Lisa Michelle Martin O'Neill, Eva Fink Clausen, Andrea Gilderhus, Theresa Piliero and Julie Larkin. If This Was Your Jam, You Can Become A SHOtreon! Head Over To Patreon.Com/bwaySHO. We Do Weekly Trivia And Monthly Video Chats! It's A Fun Time, Come Check It Out. Thanks As Always To Khayle Braxton Aka Gedun For These Awesome Beats, Jelani Remy For The Beautiful Intro Riff, Alex Brightman for the SHO time promo, Chelsey Hill AKA Illustrating Diva, For The Cool Cover Art, all the wonderful guests and all of you for listening! We don't know the future of live theatre, or when Broadway will be back, but we do know it's on all of us to get through this pandemic. Wear a mask, be safe and let's take care of ourselves. @AbeGoldfarb / @bwaySHO / @bwaySHOpodcast / bwaySHO.com Proud member of the Broadway Podcast Network See you at the SHO! Learn more about your ad choices. Visit megaphone.fm/adchoices

This week's guest is L Morgan Lee! L Morgan is an Obie Award winner, Lucille Lortel Award Nominee and an Antonyo Award Nominee for her performance in the Pulitzer Prize-winning musical A Strange Loop, which gives her the distinction of being the first openly trans actor to originate a role in a Pulitzer Prize-winning show. She was recently seen as one of the faces of the Samuel Adams: Love Conquers All commercial campaign in partnership with GLAAD. You can listen to L Morgan sing "Silk" from “The Danish Girl”: the award-winning book, currently being turned into a musical and her performance of "Suddenly, Seymour" with George Salazar on her website.  Here's our conversation from May 22nd, recorded for my live YouTube series: The SHO Must Go On...line! Enjoy! If you like what you heard, please subscribe, rate and review, so you can be a spy on the inside for future episodes. Thanks to all the SHOtreons and special shout-out to the SHOstopper and SHOnanigans levels. Alyssa Walles, Ashley Stasak, John Benson, Shannon Wheeler, Judy Cotner, Naomi Cotner, Lisa Michelle Martin O'Neill, Eva Fink Clausen, Andrea Gilderhus, Theresa Piliero and Julie Larkin. If This Was Your Jam, You Can Become A SHOtreon! Head Over To Patreon.Com/bwaySHO. We Do Weekly Trivia And Monthly Video Chats! It's A Fun Time, Come Check It Out. Thanks As Always To Khayle Braxton Aka Gedun For These Awesome Beats, Jelani Remy For The Beautiful Intro Riff, Alex Brightman for the SHO time promo, Chelsey Hill AKA Illustrating Diva, For The Cool Cover Art, all the wonderful guests and all of you for listening! We don't know the future of live theatre, or when Broadway will be back, but we do know it's on all of us to get through this pandemic. Wear a mask, be safe and let's take care of ourselves. @lmorganlee / @bwaySHO / @bwaySHOpodcast / bwaySHO.com Proud member of the Broadway Podcast Network See you at the SHO! Learn more about your ad choices. Visit megaphone.fm/adchoices

This Week's Guests Are Jaime Lozano and Florencia Cuenca.  Jaime is a director, composer, arranger, orchestrator and vocal coach, who Lin-Manuel Miranda calls Broadway's “Next big thing.” Hailing from Mexico and in celebration of Hispanic Heritage Month, Broadway Records is releasing his album: “Jaime Lozano & The Familia: Songs By An Immigrant” on October second. Jaime is one of the five artists selected for the 2020 Joe's Pub working group residency. His work has been produced across the globe, including New York City (On and Off-Broadway), London, Paris, Mexico City and much more.  Florencia is a singer, actress and songwriter from Mexico. She has toured all around Mexico, Latin America and New York City, performing in some of the most prestigious jazz venues and festivals. She was awarded with the Hot House Jazz Award 2016 for Best new Jazz Artist. She has performed Off-Broadway in numerous shows, including Children Of Salt and A Never-ending Line.   Her First Album Aqui is available now. Jaime and Flo collaborate on projects all the time, including Aqui and Broadway en Spanglish, with their hit Spanglish Mariachi version of “Burn.” This was sung by Florencia, produced and musically arranged by Jaime, and written for Hamilton by Lin-Manuel. Catch Them October 1st on iViva Broadway! Hear Our Voices: A digital concert in celebration of Latinx Heritage Month. Here's our conversation from April 13th, recorded for my live YouTube series: The SHO Must Go On...line! If you like what you heard, please subscribe, rate and review, so you can be a spy on the inside for future episodes. Thanks to all the SHOtreons and special shout-out to the SHOstopper and SHOnanigans levels. Alyssa Walles, Ashley Stasak, John Benson, Shannon Wheeler, Judy Cotner, Naomi Cotner, Lisa Michelle Martin O'Neill, Eva Fink Clausen, Andrea Gilderhus, Theresa Piliero and Julie Larkin. If This Was Your Jam, You Can Become A SHOtreon! Head Over To Patreon.Com/bwaySHO. We Do Weekly Trivia And Monthly Video Chats! It's A Fun Time, Come Check It Out. Thanks As Always To Khayle Braxton Aka Gedun For These Awesome Beats, Jelani Remy For The Beautiful Intro Riff, Alex Brightman for the SHO time promo, Chelsey Hill AKA Illustrating Diva, For The Cool Cover Art, all the wonderful guests and all of you for listening! We don't know the future of live theatre, or when Broadway will be back, but we do know it's on all of us to get through this pandemic. Wear a mask, be safe and let's take care of ourselves. @jaimelozano / @flowcuenca / @bwaySHO / @bwaySHOpodcast / bwaySHO.com Proud member of the Broadway Podcast Network See you at the SHO! Learn more about your ad choices. Visit megaphone.fm/adchoices

This copywriting software will write your sales letters, email autoresponder's, ads and webinar scripts for you. Get a full walk-through of the best copy software for 2020. Next, you need to watch the full "Hyper Funnels" workshop which shows how to get all of the sales copy you need for an entire funnel in 60 minutes, here: https://www.milesbeckler.com/hyperfun...  Imagine if you were able to get all of your sales copy written in an hour instead of months... What would that do for your online business? This is also the location where you can get a 30% off discount if you are interested in getting lifetime access to this tool, like I have. In this workshop you will see the founder of this software, Jon Benson who is a copy pro and has sold billions of dollars in products, detail more of the uses and power of AI found within the software that I show here. If you have more questions, be sure to read my blog post that reviews this copywriting software here: https://www.milesbeckler.com/copywrit...  But here's a quick rundown of the app and who it is best for. If you are building a business that requires you to grow a list which means you're going to have opt in pages, follow-up sequences… And then you plan to sell them products whether physical or digital from sales pages, video sales letters or webinars... This cloud-based app can be your personal CopyPro AI and save you months of time building all of the sales copy and marketing copy that you need. No more wasting thousands of dollars on overpriced copywriters. Plus it will base all of your sales letters, your webinar scripts and funnel content on proven frameworks and templates to increase your conversion. Now I have been using John Benson's software for many years. in fact you can see one of my videos from three years ago talking about his software tools that I was using here www.youtube.com/watch?v=7lg78GHME78 The goal is to establish that this isn't some new or random software creator, but he's a pro and has been building copywriting software for years now. There is no other tool on the market that can offer you as diverse of a variety of sales copy as this tool. Plus it is important to think about the skills of the person who put this all together. Benson is a professional copywriter himself whose sales copy has sold over $10 billion worth of products. He is one of four copywriters in the world who has sold over $1 billion worth of products. If the copywriting software you purchase was written by an inferior copywriter then the copy you received from the tool will be inferior. This should be nonnegotiable for you when it comes down to your sales copy, your emails, your opt in pages, your bullet points, your headlines, etc... These are the keys to your funnel converting and you should never accept subpar content for your sales funnel. Which is why this copywriting tool is the most important tool in my teams to a belt. If we need a broadcast email written, we can go to the tool and it will generate dozens of ideas we can choose from. If we want to test a new Facebook ad, opt in page or a new webinar script, you can go to the tool and it will generate multiple scripts we can simply plug into our landing page for a split test. This takes the process of creating copy from an arduous task that takes weeks or months down to a simple process that takes less than an hour. This allows us to increase our speed of implementation and how quick we are able to iterate our funnels defined the offers and the messaging that work for our audience! Now I'm not comparing the different sales-copy software available on the market because this one is head and shoulders above the rest. the closest option is funnel scripts and their pricing is close as explained here: https://www.milesbeckler.com/funnel-s...  But the truth is, from a quality standpoint of the copy you receive… There is no competitor here... Plus this is the only tool on the market that offers the hyper funnel feature which you saw here and is explained in greater detail in the workshop and on my blog post about this tool. So click this link here: https://www.milesbeckler.com/copy  And watch the complete workshop now so Jon himself can explain how this all works, so you can understand the power of this tool and how it will positively impact your business. -Miles Beckler

This week's guest is Mandy Gonzalez. Mandy is best known for originating the role of Nina Rosario in Lin-Manuel Miranda's Tony Award-winning musical In the Heights. She then went on to star as Angelica Schuyler in the smash hit Hamilton.  You can listen to Mandy's album: Fearless, and pre-order her book "Fearless."  Join the #FearlessSquad!  We speak about Mandy's Origin Story, Broadway experiences, surviving cancer, Fearless Squad and so much more. Please note: we discuss gun violence in the last part of the conversation.  Enjoy our conversation from May 14th recorded for my live YouTube series: The SHO Must Go On...line!  If you like what you heard, please subscribe, rate and review, so you can be a spy on the inside for future episodes. Thanks to all the SHOtreons and special shout-out to the SHOstopper and SHOnanigans levels. Alyssa Walles, Ashley Stasak, John Benson, Shannon Wheeler, Judy Cotner, Naomi Cotner, Lisa Michelle Martin O'Neill, Eva Fink Clausen, Andrea Gilderhus, Theresa Piliero and Julie Larkin. If This Was Your Jam, You Can Become A SHOtreon! Head Over To Patreon.Com/bwaySHO. We Do Weekly Trivia And Monthly Video Chats! It's A Fun Time, Come Check It Out. Thanks As Always To Khayle Braxton Aka Gedun For These Awesome Beats, Jelani Remy For The Beautiful Intro Riff, Alex Brightman for the SHO time promo, Chelsey Hill AKA Illustrating Diva, For The Cool Cover Art, all the wonderful guests and all of you for listening! We don't know the future of live theatre, or when Broadway will be back, but we do know it's on all of us to get through this pandemic. Wear a mask, be safe and let's take care of ourselves. @mandy.gonzalez / @bwaySHO / @bwaySHOpodcast / bwaySHO.com Proud member of the Broadway Podcast Network See you at the SHO! Learn more about your ad choices. Visit megaphone.fm/adchoices

Stay close to "WakeUpCall" on Facebook, Twitter, & Instagram! Listen LIVE to "Wake Up Call with Dan Tortora" MON through FRI, 9-11amET on mixlr.com/wakeupcalldt & on the homepage of WakeUpCallDT.com from ANY Device! You can also Watch LIVE MON through FRI, 9-11amET on facebook.com/LiveNowDT. This special is Proudly Presented by: Cafe Kubal Carvel DeWitt The Wildcat Sports Pub Ma & Pa's Kettle Corn & Popcorn Factory Trapper's Pizza Pub K-9 Kamp Dog Daycare Avicolli's Restaurant K-9 Kampground  Mill House Market Honda City of Liverpool Chick-fil-A Cicero

This week's guests are Austin Scott and Alexa Cepeda. Austin made his Broadway debut as Alexander Hamilton in Hamilton, after starring in the role on the Angelica Tour. He then went on to originate the role of Joe Scott in Girl From the North Country, which opened on Broadway just before the shutdown.  Alexa is an actor, singer, playwright and lyricist. She is currently working on her two person musical: Room 123. Alexa is the founder and host of Broadway Treats: A benefit concert organized to raise funds for Animal Lighthouse Rescue. The benefit is September 20th and you can get your tickets here!  Enjoy our conversation from September 4th, recorded for my live YouTube series: The SHO Must Go On...line!  If you like what you heard, please subscribe, rate and review, so you can be a spy on the inside for future episodes. Thanks to all the SHOtreons and special shout-out to the SHOstopper and SHOnanigans levels. Alyssa Walles, Ashley Stasak, John Benson, Shannon Wheeler, Judy Cotner, Naomi Cotner, Lisa Michelle Martin O'Neill, Eva Fink Clausen, Andrea Gilderhus, Theresa Piliero and Julie Larkin. If This Was Your Jam, You Can Become A SHOtreon! Head Over To Patreon.Com/bwaySHO. We Do Weekly Trivia And Monthly Video Chats! It's A Fun Time, Come Check It Out. Thanks As Always To Khayle Braxton Aka Gedun For These Awesome Beats, Jelani Remy For The Beautiful Intro Riff, Alex Brightman for the SHO time promo, Chelsey Hill AKA Illustrating Diva, For The Cool Cover Art, all the wonderful guests and all of you for listening! We don't know the future of live theatre, or when Broadway will be back, but we do know it's on all of us to get through this pandemic. Wear a mask, be safe and let's take care of ourselves. @austinscott93 / @lexacepeda / @bwaySHO / @bwaySHOpodcast / bwaySHO.com Proud member of the Broadway Podcast Network See you at the SHO! Learn more about your ad choices. Visit megaphone.fm/adchoices

This week's guest is Two-Time Tony Nominee Alex Brightman. Alex is best known for originating the roles of Dewey Finn in School of Rock and Beetlejuice in Beetlejuice The Musical. Enjoy our conversation from April 7th 2020, recorded for my live YouTube series: The SHO Must Go On...line! Recently, Alex and Kevin Brightman were the first repeat guests on the series! Check out our chat from April 26th, 2021. If you like what you heard, please subscribe, rate and review, so you can be a spy on the inside for future episodes. Thanks to all the SHOtreons and special shout-out to the SHOstopper and SHOnanigans levels. Alyssa Walles, Ashley Stasak, John Benson, Shannon Wheeler, Judy Cotner, Naomi Cotner, Lisa Michelle Martin O'Neill, Eva Fink Clausen, Andrea Gilderhus, Theresa Piliero and Julie Larkin. If This Was Your Jam, You Can Become A SHOtreon! Head Over To Patreon.Com/bwaySHO. We Do Weekly Trivia And Monthly Video Chats! It's A Fun Time, Come Check It Out. Thanks As Always To Khayle Braxton Aka Gedun For These Awesome Beats, Jelani Remy For The Beautiful Intro Riff, Alex Brightman for the SHO time promo, Chelsey Hill AKA Illustrating Diva, For The Cool Cover Art, all the wonderful guests and all of you for listening! We don't know the future of live theatre, or when Broadway will be back, but we do know it's on all of us to get through this pandemic. Wear a mask, be safe and let's take care of ourselves. @ABrightMonster / @bwaySHO / @bwaySHOpodcast / bwaySHO.com Proud member of the Broadway Podcast Network See you at the SHO! Learn more about your ad choices. Visit megaphone.fm/adchoices

This week's guest is Aneesa Folds. She recently made her Broadway debut in Freestyle Love Supreme preme preme. We're both proud alumnae of the FLS Academy. The student becomes the master as Aneesa teaches youth courses. Enjoy our conversation from July 14th, recorded for my live YouTube series: The SHO Must Go On...line! If you like what you heard, please subscribe, rate and review, so you can be a spy on the inside for future episodes. Thanks to all the SHOtreons and special shout-out to the SHOstopper and SHOnanigans levels. Alyssa Walles, Ashley Stasak, John Benson, Shannon Wheeler, Judy Cotner, Naomi Cotner, Lisa Michelle Martin O'Neill, Eva Fink Clausen, Andrea Gilderhus, Theresa Piliero and Julie Larkin. If This Was Your Jam, You Can Become A SHOtreon! Head Over To Patreon.Com/bwaySHO. We Do Weekly Trivia And Monthly Video Chats! It's A Fun Time, Come Check It Out. Thanks As Always To Khayle Braxton Aka Gedun For These Awesome Beats, Jelani Remy For The Beautiful Intro Riff, Alex Brightman for the SHO time promo, Chelsey Hill AKA Illustrating Diva, For The Cool Cover Art, all the wonderful guests and all of you for listening! We don't know the future of live theatre, or when Broadway will be back, but we do know it's on all of us to get through this pandemic. Wear a mask, be safe and let's take care of ourselves. @aneesafolds / @bwaySHO / @bwaySHOpodcast / bwaySHO.com Proud member of the Broadway Podcast Network See you at the SHO! Learn more about your ad choices. Visit megaphone.fm/adchoices

This week's guests are Joe Iconis and Lauren Marcus. Tony Award nominee Mr. Joe Iconis is best known for writing Be More Chill, Broadway Bounty Hunter, The Black Suits, Love In Hate Nation, Bloodsong of Love. Plus, his SMASH hit single "Broadway, Here I Come!" All the Joe Iconis and Family concerts are can't-miss events, especially The Joe Iconis Christmas Extravaganza. Singer-song writer Lauren Marcus, who portrayed Brooke Lohst in Be More Chill on Broadway, Audrey in Little Shop of Horrors at the Pittsburgh Public Theater and Miss Asp in Love in Hate Nation at Two River Theater. Enjoy our conversation from April 1st, recorded for my live YouTube series: The SHO Must Go On...line! Thanks for listening to the first episode of bwaySHO: The Podcast! If you like what you heard, please subscribe, rate and review, so you can be a spy on the inside for future episodes. Thanks to all the SHOtreons and special shout-out to the SHOstopper and SHOnanigans levels. Alyssa Walles, Ashley Stasak, John Benson, Shannon Wheeler, Judy Cotner, Naomi Cotner, Lisa Michelle Martin O'Neill, Eva Fink Clausen, Andrea Gilderhus, Theresa Piliero and Julie Larkin. If This Was Your Jam, You Can Become A SHOtreon! Head Over To Patreon.Com/bwaySHO. We Do Weekly Trivia And Monthly Video Chats! It's A Fun Time, Come Check It Out. Thanks As Always To Khayle Braxton Aka Gedun For These Awesome Beats, Jelani Remy For The Beautiful Intro Riff, Alex Brightman for the SHO time promo, Chelsey Hill AKA Illustrating Diva, For The Cool Cover Art, all the wonderful guests and all of you for listening! We don't know the future of live theatre, or when Broadway will be back, but we do know it's on all of us to get through this pandemic. Wear a mask, be safe and let's take care of ourselves. @mrjoeiconis / @laurmarcus / @bwaySHO / @bwaySHOpodcast / bwaySHO.com Proud member of the Broadway Podcast Network See you at the SHO! Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to bwaySHO: The Podcast. Your home for theatre conversations from a passionate Broadway fan and reporter. I'm your host, Shoshana. Get ready for theatre references, SHO puns, breaking out into song and special performances from your favorite artists. Join us live on bwaySHO YouTube for interviews on The SHO Must Go On...line! If you like what you heard, please subscribe, rate and review, so you can be a spy on the inside for future episodes. Thanks to all the SHOtreons and special shout-out to the SHOstopper and SHOnanigans levels. Alyssa Walles, Ashley Stasak, John Benson, Shannon Wheeler, Judy Cotner, Naomi Cotner, Lisa Michelle Martin O'Neill, Eva Fink Clausen, Andrea Gilderhus, Theresa Piliero and Julie Larkin. If This Was Your Jam, You Can Become A SHOtreon! Head Over To Patreon.Com/bwaySHO. We Do Weekly Trivia And Monthly Video Chats! It's A Fun Time, Come Check It Out. Thanks As Always To Khayle Braxton Aka Gedun For These Awesome Beats, Jelani Remy For The Beautiful Intro Riff, Alex Brightman for the SHO time promo, Chelsey Hill AKA Illustrating Diva, For The Cool Cover Art, all the wonderful guests and all of you for listening! We don't know the future of live theatre, or when Broadway will be back, but we do know it's on all of us to get through this pandemic. Wear a mask, be safe and let's take care of ourselves. @bwaySHO / @bwaySHOpodcast / bwaySHO.com Proud member of the Broadway Podcast Network See you at the SHO! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this week's episode Have you got the tattoo? Have you got 'we don't do discounts' tattooed across your forehead? You should have! This week Paul explains why it's important not to discount - and what you can offer instead as a sales incentive Also this week Paul chats to the owner of an MSP based in the States with 85 staff. He's developed a great system to help you feel more like their boss and less like their babysitter! Paul's also going to be looking at how you can run a marketing audit on your competitors, find out exactly what kind of marketing they're doing and exactly what you can do to make sure you're a step ahead Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In discussing ways to analysis your competitors, Paul mentioned how to view their sitemaps by adding /sitemap.xml or just /sitemap after their domain, or googling "site:theirwebsite.com filetype:xml". The other tools for tracking their marketing included the Wayback Machine, Google Alerts, Facbook's Ad library and spyfu.com Find out more about the extensive marketing resources available from the MSP Marketing Edge Paul's special guest was Peter Melby from Boss Or Babysitter and Greystone Technology talking about how to coach and keep your best staff Many thanks to John Benson from Yorkshire Tech for the question about using the likes of Customer Thermometer (in which Paul mentioned an addition to the 3 ways to grow your business from Jay Abraham) Paul's guest on August 11th will be communications expert Michelle Mills-Porter (find her on LinkedIn) talking about how to be better at selling on the phone Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com You can join Paul in the MSP Marketing group on Facebook Episode transcription Voiceover: Made in the UK for MSPs around the world. This is Paul Green's MSP Marketing Podca

Sandwich and Salad food ideas and quick combination dishes all a little light hearted 1 --- Send in a voice message: https://anchor.fm/john-benson-smith/message

John Benson was a family man.  The truck driver from Tacoma was a father of five.  And, every once in a while, he liked to get away. He liked to go hunting.In October of 2000, John was braving the frigid and unpredictable weather just outside Mount Rainier National Park.  It was prime hunting season for deer and elk.John had been hunting his whole life, and he knew how to do it right.  That’s especially important in an area that can get down below freezing at night with gusting winds and sometimes even an early autumn snowfall.Although, he wasn’t exactly ‘roughing it.’His large, walled tent was outfitted with a cot, a pellet stove and even a kitchenette.John was just looking for some alone time. He had driven several miles along winding dirt and gravel roads at the base of the mountain, through dense forest, until he found a little clearing. It was the perfect spot for his cozy ‘home away from home.'Imagine his surprise when, early one evening, a stranger came knocking on his canvas door.A stranger who would offer John a little liquor and conversation.  A stranger who would be the last person to see John alive….

--- Send in a voice message: https://anchor.fm/john-benson-smith/message

In the fourth episode of the Energy Central Power Perspectives™ Podcast, we tackle one of the most high profile and complex issues facing the utility sector today, and that’s the ongoing situation in California as PG&E, the state and local governments, and residents continue to deal with the aftermath of raging wildfires in 2017 and 2018. As this situation continues to evolve with new twists and turns, the Energy Central community has been able to rely on John Benson, California resident and veteran of the energy industry, to keep them apprised of the latest developments and their implications. John’s utility sector career has taken him all over the spectrum, and today he finds himself as senior consultant for Microgrid Labs where he develops, plans, and designs microgrid projects, but he also spends much of his time researching and analyzing the energy sector and disseminating his findings and insights into white paper resources for Energy Central. Because he makes his home in the Golden State and because the topic is unavoidable for anyone whose work ties into the grid, John finds himself coming back to the PG&E situation time and again. As such, we figured it was well past time to have John as a guest on the Energy Central Power Perspectives™ Podcast so we could dive in even further. Key Links: John Benson’s Energy Central profile: https://www.energycentral.com/member/profile/200777 “California v. PG&E”: https://www.energycentral.com/c/pip/california-v-pge “New / Old Municipal Utility”: https://www.energycentral.com/c/pip/new-old-major-municipal-utility “California Wildfires, Utilities and Grid Resiliency”: https://www.energycentral.com/c/pip/california-wildfires-utilities-and-grid-resilience “California Wildfires, Utilities and Grid Resilience - Part 2”: https://www.energycentral.com/c/pip/california-wildfires-utilities-and-grid-resiliency-part-2 Link to register as a member of the Energy Central community: www.energycentral.com/user/register

Two isolated mountain lion populations in Southern California’s Santa Ana and Santa Monica Mountains are at risk of local extinction, perhaps as soon as within 50 years, according to a study published in the journal Ecological Applications. For the study, lead author John Benson of the University of Nebraska and co-authors at UCLA, UC Davis, the National Park Service, the University of Washington, Northern Arizona University, and the University of Wyoming used population viability modeling to predict the possibilities of extinction from genetic and demographic risk factors. The extinction risk is due to low genetic diversity and mortality that affects the stability of the population. But increasing connectivity could help. Series: "UCTV Prime" [Show ID: 35168]

Two isolated mountain lion populations in Southern California’s Santa Ana and Santa Monica Mountains are at risk of local extinction, perhaps as soon as within 50 years, according to a study published in the journal Ecological Applications. For the study, lead author John Benson of the University of Nebraska and co-authors at UCLA, UC Davis, the National Park Service, the University of Washington, Northern Arizona University, and the University of Wyoming used population viability modeling to predict the possibilities of extinction from genetic and demographic risk factors. The extinction risk is due to low genetic diversity and mortality that affects the stability of the population. But increasing connectivity could help. Series: "UCTV Prime" [Agriculture] [Show ID: 35168]

A SPECIAL THANK YOU to The Wildcat Sports Pub on 3680 Milton Ave, Camillus, NY, the EXCLUSIVE HOME to ALL of our West Genesee Athletics' Special Engagement Broadcasts on the Main Stage in their NEW Expansion Room. Follow our social media for dates & times! Stay close to "WakeUpCall" on Facebook, Twitter, & Instagram! Listen LIVE to "Wake Up Call with Dan Tortora" MON through FRI, 9-11amET on mixlr.com/wakeupcalldt & on the homepage of WakeUpCallDT.com from ANY Device! This special is Proudly Presented by: Carvel DeWitt Utica Pizza Company Charney's Men's Clothing The Wildcat Sports Pub Ma & Pa's Kettle Corn & Popcorn Factory The Pen & Trophy Center Honda City of Liverpool Home Team Pub K-9 Kampground  Dominick's Restaurant Tru by Hilton Camillus

As party of their fascinating mini-series which focusses on successful people in property, Rob meets with John Benson of Benson Planning Studios to discuss the role of the Planning Consultant in property investment. Tune in to learn how utilising the invaluable resource can help you to add value to your development, as well as saving you time and money.   Sign Up For MSOPI Here: https://bit.ly/msopi-nomad KEY TAKEAWAYS  Planning is constantly evolving and changing. Architects are often thought of as the main port-of-call for those in search of planning advice, but in actual fact, most architect's knowledge of the most up-to-date planning rules can be quite basic.  In John's opinion, planning consultants are not needed for general planning enquiries, such as household extensions or garages. But for more complicated matters, mainly in the investor's field as more expert advice is required.  A lot of the properties that investors are buying are longstanding HMO's that have never had planning permission.  John believes in the importance of meeting with clients at the beginning in order to fully understand their wants and hopes for their particular property. During this meeting, John will disclose if their expectations are realistic based upon his extensive planning knowledge; information that can then be fed down to the client's architect so that his work can accurately reflect the latest planning regulations.  In certain council plans, there will be sites that are allocated for housing. Those sites will have been assessed already by the council's planning policy department, so if you are purchasing a site that they refer to as an “allocated site”, then it's virtually certain that you will be able to build housing there.  John admits that there are some councils that are pre-disposed to being negative on the idea of granting planning to investors. But equally, there are councils that are extremely open-minded about development. Again, this is a crucial area in which a planning consultant can help and add value to clients in terms of proactive advice.  Greenbelt sites are notoriously expensive and difficult to obtain planning for, so John advises looking instead at brown-field sites: places that have previously been developed.  Often, local authority officers don't look at planning and building from a commercial perspective, which prevents houses from being built. They see a policy and a plan and don't use their intuition or agency to judge an individual request upon its own merits.  If planning is rejected, you can go back to the council and negotiate to see if the issues can be overcome. There's also an appeals process, which will necessitate an assessment stating the aims of the project, along with the proposed benefits to the community. BEST MOMENTS ‘Planning consultancy is quite 'niche' - there's not a lot of us' ‘The planning consultant can be the voice of reason'  ‘It's important to understand what a client wants from a building or piece of land'  ‘Where there's a will, there's a way'  ‘I was probably a square peg in a round hole because I understood the commercial aspects and economic aspects of a development'  ‘Some local authorities are twenty years out of date'  ‘If you build a good rapport with planners and planning departments, planning shouldn't be difficult' ‘We need development. We need thriving towns' ‘Property is a people business'   VALUABLE RESOURCES The Property Nomads Podcast Benson Planning Studio   ABOUT THE GUEST John Benson is the owner of Benson Planning Studio (BPS), a Planning Consultant based in central Hull, East Yorkshire and serving Beverley, Scarborough, York, Leeds, Grimsby, Lincoln and beyond.  BPS provides professional, town planning advice and services to clients within all sectors of the development industry including the general public.  We have delivered on residential, commercial, educational, healthcare, retail, industrial and conservation projects. We are subject to a strict professional code of conduct that ensures you receive impartial and reliable advice.  Our testimonials speak for themselves and you can be confident that you are in professional hands.  We draw upon extensive private and public sector experience to ensure that your project is effectively managed and steered appropriately through the planning system to deliver your goals within realistic timescales  Reach John on www.http://bensonplanningstudio.co.uk  Or contact him directly on LinkedIN at:  https://www.linkedin.com/in/john-benson-3a412799/.   ABOUT THE HOST Rob Smallbone and Matt McSherry, the hosts of The Property Nomads Podcast, are on a global mission to guide your success. Success can happen in many ways, shapes and forms. Think about what success means to you. More properties? More clients? Financial freedom? Time freedom?  Rob & Matt are just two guys who want to make a huge difference to people around the world. They are here to guide your success in property, business and life and to inspire you to achieve your goals, dreams and visions. They've travelled, explored, and invested. And they're not planning on stopping these activities anytime soon. Buckle up, sit tight and enjoy the ride that is life.   CONTACT METHOD LinkedIn Facebook See omnystudio.com/listener for privacy information.

Stay close to Facebook, Twitter, & Instagram for when we announce our NEXT Live Broadcast from The Wildcat Sports Pub featuring the coaches, players, & alumni of West Genesee Athletics! Listen LIVE to "Wake Up Call with Dan Tortora" MON through FRI, 9-11amET on mixlr.com/wakeupcalldt & on the homepage of WakeUpCallDT.com from ANY Device! This special is Proudly Presented by: Carvel DeWitt Utica Pizza Company Dreissig Apparel Fan Hands The Wildcat Sports Pub The Pen & Trophy Center Chick-fil-A Cicero Honda City of Liverpool Home Team Pub K-9 Kampground  PressRoom Pub Syracuse Stallions Tru by Hilton Camillus

Sharks, wolves, bears, moose, deer –John Benson has traveled the country as a wildlife biologist. Dr. Benson is an assistant professor in the School of Natural Resources at the University of Nebraska-Lincoln. His current projects include studying mule deer in Nebraska and mountain lions in the greater Los Angeles area.  https://www.unl.edu/podcasts/sharks-wolves-and-bears-oh-my/

Common email marketing knowledge says subject line is king. It also hints at practicing click bait to increase response. Well, according to Daniel Levis, an A-list copywriter who wrote email copy for a whole slew of direct response celebrities, including but not limited to Dan Kennedy, Yanik Silver and John Benson... It's all dead wrong. Stream the new episode of the List Building Lifestyle to discover why subject line is NOT king. Why click bait KILLS response. And why chasing clicks is the single most unprofitable thing an email marketer can do.

Common email marketing knowledge says subject line is king. It also hints at practicing click bait to increase response. Well, according to Daniel Levis, an A-list copywriter who wrote email copy for a whole slew of direct response celebrities, including but not limited to Dan Kennedy, Yanik Silver and John Benson... It's all dead wrong. Stream the new episode of the List Building Lifestyle to discover why subject line is NOT king. Why click bait KILLS response. And why chasing clicks is the single most unprofitable thing an email marketer can do.

Who is Heather Havenwood Heather Havenwood began in the information marketing business in 2001. Her first internet marketing business plan was in 1999. She completed her masters degree in internet marketing in 2011. Heather has businesses online that she works full time on. She specializes in information marketing and sales copy online. A couple years ago, Heather did a seminar with Joe Sugarman called Success Magnet Seminar. Some of the fantastic speakers included the likes of Joe Polish, John Carlton, and John Benson. She was so happy to have had the opportunity to speak on stage with them. Share Heather Havenwood’s Stop Riding the Pine Podcast Interview on Twitter It's only really been the past 18 months where Heather has focused on putting herself out there in the market to build her personal brand instead of working to build other, more traditional businesses. Her focus in 2016 is to work with 10 clients and really help them focus on growing their brand and while she is very knowledgable about internet marketing, her clients don't have to be online. Heather Ann Havenwood is a Builder Making the transition from mediocre to achieving your dreams is by focusing and a "never let go" attitude and surrounding yourself with people who positively impact your life. Heather Havenwood didn't really know what she was doing when she first started. She was pretty much thrown into the direct response business in the seminar industry. She traveled a lot when she first started being in the seminar business. She lived out of a suitcase and this is where she got her, what we call now, sales copy and sales training experience. Her job was to meet a stranger and then 1 1/2 hours later you are asking them for $3,000 and she got it. Heather goes on to say that being a successful sales person is an "art". She went on to say that their is a formula to success that, I'm assuming, is based a lot on what she teaches her clients today. While she realized a lot of success early on, it wasn't all wine and roses. She got into business with someone and they did fantastic. Together, they grew the business from 0 to over 1 million dollars in the first year. If you want to learn more about what happened to Heather and the rest of her awesome story, get all the details in this 64th episode of Stop Riding the Pine. Connect with Heather Havenwood, check out her links below and remember she welcomes all questions, comments and inquiries! Don't forget to mention you heard about Heather on Stop Riding the Pine:-) Heather Havenwood Website E2Lab Website Dating Triggers Website Sexy Boss, Inc. Website Heather Havenwood TV Heather Ann Havenwood on Facebook Find Heather on Google Plus Connect with Heather Ann on LinkedIn Heather is on Tumblr Heather Ann Havenwood on Twitter Sexy Boss Podcast Special Mentions: (iTunes Shout Out) Mark Smith III Thank you to Alexis Ayala, for providing the incredible editing for this episode. If you need to find an audio editor, send Alexis an email at lex@slapshotstudio.com. Here are the highlights of my conversation with Heather Havenwood if you are in a hurry: Who is Heather Ann Havenwood? (3:18 Mark) What happened on December 5, 2005 that changed Heather's life? (8:30 Mark) How to stay positive as a home-based entrepreneur? (13:18 Mark) Once you've built a system, how do you live your dream? (24:37 Mark) What was Heather's break away moment? (35:18 Mark) This episode of Stop Riding the Pine Podcast was brought to you by Done4YouWP.com Are you a busy coach, professional or agency looking to have your WordPress website headaches handled by your very own development team for wholesale prices? Then you should visit Done4YouWP.com to find the solution that best fits your current challenges with a full-scale approach to managing your WordPress website. Stop Riding the Pine is a lot of fun and we love sharing the shows we've done.

Today we talk with John McIntyre, a fellow email copywriter. First we begin discussing email marketing and take you deep into both of our processes for creating emails that sell on autopilot. Then we make a dramatic shift and get into a philosophical discussion about life, the addiction to money and why "constantly striving for higher revenue" is a unfulfilling way to live life for most people. In this episode we discuss... How to overcome objections using stories, case studies and more... Why "tips, tricks and hacks" do NOT work... Why templated systems don't work for most people... Why segmentation is the key to better email results... An epic discussion on why most entrepreneurs live un-fulfilled lives... Resources Mentioned  www.McMethod.com The Millionaire Next Door (book) Want To Work With Me? Visit http://www.JeremyReeves.com or email me at Jeremy@JeremyReeves.com Enjoy! Transcript Hey, guys. Welcome back to another episode of The Sales Funnel Mastery podcast. Today, I have a guest on the other line. His name is John McIntyre and he is a fellow marketer, he's an email copywriting specialist and basically, focuses on writing emails. I was actually on John's podcast a couple of weeks ago and when that goes live, I'll give you the link to my podcast. So I thought that I would get him on my podcast and expose you guys to him and how he thinks. So instead doing one of the boring introduction that everybody does, I'm just going to let John tell you who he is and how he came to be and what he does and we'll take it from there. Jeremy Reeves: So John, how are you? John McIntyre: I'm doing good, Jeremy. How are you? Jeremy: I apologize. I was just taking an extra (00:57). I'm good. So tell us a little about yourself. John: My name is John and I'm from Sydney, Australia. Though, I actually live in Thailand. A lot of people find that quite interesting. I grew up in Sydney, but I ended up in the Philippines, working. I did some marketing for a beach resort there. A nice, gorgeous resort on the beach which was a "tough life" as you can imagine. I still remember, this is when I just getting started with the agency that I have now, I'd still remember, every morning, I'd wake up and I'd get some coffee from the resort and they were right on the beach. So I'd grab a white plastic table and put that right next to the sand, right beneath two coconut trees and I'd get a big extension table from the restaurant and run it out to my table, out a seat there, and I'd set my laptop up and have breakfast, drink my coffee, and do some work, sitting under a coconut tree and just this bright beach (01:52). Jeremy: Sounds torturous. John: It was a tough period a lot. I worked really hard. Jeremy: Nice. John: So that was when I started around then I started learning copywriting, doing some email stuff, some sales letters, all the usual stuff. And around that, I started, I guess what you may call an 'agency'. What's becoming is we ended up moving to, after a year in the Philippines, I moved to Thailand. I had a conference that I went to in Bangkok. The big group went to Chiang Mai, which is an hour north of Bangkok on the plane. And I've been here ever since, which is two and a half years now. It just kind of whizzes by and this is what I do. I started as a copywriter, just doing bunch of different stuff and eventually realized that most people were coming to me for email stuff and basically thought that, you understand as a copywriter, you need a thing. So my thing was going to be email marketing and I decided to call myself the "Auto-responder Guy'. And that was a year ago, eighteen months, something like that. That was a really good decision. It worked out really well in terms of what it's done for the business but it's actually funny right now, I'm actually working with building out a process of bringing out bigger clients. And none of them having any idea what an auto-responder is, they don't think in terms of auto-responders and email marketing, they think in terms of leads and database and conversions. I'm slowly going through a slight transition. I'm trying to decide whether to drop the whole Auto-responder Guy things and go for more of that lead conversion angle. But time will tell. So that's what I do, man. I write emails, I set up similar stuff to you, I just come out form a slightly different angle. Jeremy: Okay. Nice. So tell us about The McMethod. What's your process? I know one of the things you do is write ten-part email sequences for clients and you have your McMethod that you sell as a product. So tell us about your methodology for the writing the emails and the process that you go through. John: Sure. So the first time I did this, I know this guy who's like a tropical MBA and it's about moving to the tropics and doing some business stuff, learning how to build a business. Anyway, so he was the first guy who hired me to write some emails for him. And what I came up with was where I will send an email every three days, ten emails a month and so what that morphed into was, you might call it a productized service (04:23) coming to me for a 10-email sequence. So we jump on the phone (04:27) their business and then I'd give him his ten emails and do it like that. It's fairly streamline, very easy to deliver. I've got guys that work for me to do (04:36) the bulk of the writing which is quite useful and (04:39) the way I do that is because it's productized like that, it makes it quite easy to do. And then we got a product which is called The McIntyre Method which is a four-week video training program on how to create your own ten-email sequence. But the idea, really is as I've grown, I've realized is that there's no ideal length, there's no ideal set of emails. If you really have a problem and you've got different solutions to solve that problem. So what I do now is there are sequences where I do ten emails since that's what a lot of people know me for, but also bringing in a lot more custom stuff. So depending on the problem, sometimes, someone really needs three or four emails, sometimes, it's going to be quite a lot more than that. So probably we're looking at today, we're looking at a proper sales funnel of something like fifty emails, I think. If you're really going to talk about emails. So you see (05:37) the process how it happens. Jeremy: Yeah. So that's one of the things that I've learned is everybody comes out and they need different things. In fact, I just had a client he just signed up maybe a week and a half ago or so and he came and he wanted A, B, C, D. I told him he needed less than that which you usually don't hear of that often. He was going like, "Oh, this guy had that so I need that." For this business, and where he's at, he didn't really need that exact thing. It's funny. People need different things and a lot of people start out like I'm going to provide this is in their service, and then it comes to being more like a custom job. So tell us when you're writing out those sequences, it doesn't really matter what the length, if it's ten or if it's fifty or anything like that. What's the big goal that you're trying to achieve when you're writing out these sequences (besides sales, obviously)? John: Right. I mean, ultimately, yeah. It does (07:08) but if people come to me and they think "Well, it's going to be the best subject line, all the best talk, all the best story." it's really (07:15) because at the end of the day, the only that really matters is are you solving a problem anyone actually cares about? And if the answer is 'Yes', well, great. Then you're in business. So now you need to understand as much as you can about the person you're trying to sell something to and as much as you can about the solution. This takes years and years to develop. This isn't something that you can sit down and do a brainstorming session and you've got it. I was reading an article about to go from 1 million to 10 million to 100 million with a software start-up. And often, it'll take them months or if not years just to get what they call 'Product Market Fit'. You might say it's a terminology from the start-up world but the idea if you've really got to a point where you can fit the product to the solution that you're offering to the exact needs that the person who's buying it. And sometimes that's going to mean changing the product, sometimes it's only going to mean changing the copy. And so the reason why you got to understand all that first is because that's what drives the copy. So when you sit down to figure out "Well, we got this prospect here, he's 37 years old, he manages a team of developers, and he works at a corporate company like Microsoft. And what he's trying to achieve is time management." And so there's our prospect. He really needs to leanr how to manage his own time and the time of his team. And then the other side, you got your product which is a software app for time management. It starts with understanding exactly what John Smith over here who works at Miscrosoft what his problems are, what his challenges are, what he really needs out of the product that you're offering him. Once you've got that, then you can go and build the product. Because ideally, the product's driven by John Smith's needs, otherwise it's not going to work for him and once you got that product, and assuming you got those two pieces worked out, because this is the thing, a lot of people come after that. It was kind of really interesting, I was at a marketing conference in the U.S. last September. And one thing I find, maybe this is just me being an Australian, coming from the outside direct response world but it seems a bit everyone always talks about hacks or how to optimize your sales copy, how to get a better funnel. Very rarely, does anyone ever say "Is this business worth having in the first place?" Jeremy: Yeah. John: It's funny how I always come back to this question of like that's the 99% of the battle is, are you selling sh*t that someone actually cares about? That's in a nutshell. But assuming you've got that, assuming you've nailed that or you're in the process of nailing that, how are we going to come up with the same auto-responder or any kind of marketing pieces you think about. I think about like you're on a bridge, you're on (10:01) and on one side of this (10:02), you've got his prospect and he's John Smith, he's got his problem that he needs to track the time to himself and his team and do it accurately and a bunch of different problems like that. And on the other side of the (10:13), you've got your product (10:17). And this could be an ebook on how to save time, it could be a software app, it could be a DVD series,. One thing I'm going to say is that the product doesn't really matter as long as it solves his problems. We've got this. Prospect on once of the (10:28), and the product on the other. The way I see it, the goal of any marketing piece is just to bridge that gap. So when I say bridge that gap, is that you're really going to sit down and list why wouldn't John Smith buy that in the first place? And step number one, he doesn't know what the hell it is, he doesn't even know it exists. So step number one, is making John aware that there is a solution to his product. Now let's say he went to John and say "Here's my solution. Do you want to buy it?" he's going to be like "Well, No. I got no idea who you are." Alright, so there's one objection. He doesn't know who you are. So your auto-responder needs to: Number one, get his attention. Because without his attention, he's not going to know who you are. So that's more of a traffic issue. But then you need to establish the authority otherwise he's going to be like "No, I don't trust you." then he's going to be like "I trust you but I know anyone else who's used this. Do you have any stores? Is there anyone else using this or am I the first person? And it's like therefore you need testimonials and case studies. And so what happens is once you understand what John's all about and what objections he might have, what's really stopping him from making that purchase in the first place? Then you have a list of five to ten main things. Main problems, main objections that you need to handle before he's going to buy that product. And the auto-responder just becomes a bunch of emails or a series of emails, could be a straight sequence, could be segmented in bunch of different ways, but the main thing is it's knocking out each of those objections in as many different angles as possible. Jeremy:Nice. That's a really good point. When I worked with clients, I actually have a 'she', it's like I call my copywriting researchee and it has twelve pages long of information that I fill out based on the avatar of the person and the demographics and the market and the competitors. One of the things on there is I write down a sheet of paper all the objections I could possibly think of and then as I'm writing the copy, whether it's a sales letter or an email sequence, I literally cross off each objection to make sure all of them are hit. The same thing with benefits, because you can create sentences and paragraphs that overcome the objection and then transition into giving them the benefit. I wish I had an example at the top of my head but I don't. So it's good to actually write it down rather than just having it in your head and hoping that you hit all of them. John: Absolutely! Part of the product that I've got to teach the people how to do this, is you make a list of these objections and then you just down. When you write your emails, you write an email for this objection, and then you write for this objection, and then you write for this objection. It's really that simple. Jeremy: Yeah. Let me ask you, what are some of your favorite ways of overcoming those objections. Do you use outside proof or anything like that to overcome those objections or do you just tackle them directly? What are your favorite ways to overcome the objections? John: To be honest, this goes back to understanding John Smith, your prospect. Like for example, my buddy calls me up and he says "Hey, we're all going out tonight for dinner. Do you want to come?" and I'm like "No, I can't." and then he just starts saying stuff "Oh, come on, man. you don't need to work tonight. It's The Friday night. We're going to go out." but low and behold, I wasn't even working in the first place. That wasn't the reason I couldn't go. So what he's done there is he's hit the wrong objection. This goes back to you doing sportsh as a 5 levels of awareness. You've really got to take the time to understand where someone's at in that awareness cycle. And this is from someone who's got no idea that you have any problem to someone who's aware that he has problem, aware that there's solutions out there and he's really just looking between solutions. And every layer in between that is five main layers, although five ways that he splits it up. as for how I do it, with email, storytelling is really the biggest thing you can do with emails. It fits perfectly. But ultimately, you really need to know if the trust is the issue, then you're going to need case studies and you're going to need proof. Maybe trust isn't the issue. Maybe the industry is so well-established, that he doesn't actually need trust. He believes you, he just wants a better price. So what you need to write is you need to have a special offer, where it's a time-sensitive offer for a lower price. It really depends on what angle you're going for. this is why sometimes it's hard. It's much fancier if I can get on a podcast and say "Well, Jeremy. I've got this three-step system..." Jeremy: Yeah. John: Gurus do this all the time. But it's total crap. There is no formula to do it. Jeremy: Like you're saying before, it's the same with little tricks and things like that and little hacks and all that kind of stuff. Most people are trying these weird, little hacks and tracks, but they don't have the basics in place. They're trying to do all of those but they're missing the stories, they're missing the case studies, they're missing the understanding who they're talking to. Like your example before. You're saying giving them the wrong objection. I can't tell you how many email sequences that I'm on and they're like "Do you suffer from this?" or "Is this your problem?" (16:20) notes actually not even close. One of the things you can do to overcome that is segmentation. What are your thoughts on segmentation and writing emails to more, say, you have a 10,000-person list segmenting based on their interests, maybe website behavior, like what pages they visited, so you know more about them. What's your experience on that? John: The reason I'm laughing right now is that I've been so bad at segmenting for so long. It's something that's changing right now. For example, the traffic that goes to my site is probably two main segments. I could split them up in a bunch of different ways but the two main ones are people who want to learn how to write emails themselves and become a copywriter and get their own clients. Maybe they just took off their own business and on the other side is people who had a business and they don't have time to write themselves, they need to hire someone. So it's taken me the longest, it's so easy to do and I did this recently, actually. But it was so easy to set up so now what happens is if someone signs up, the first thing that happens, is the next page is just like "Alright, you're almost done, before I could set you up your email sequence, your tips, answer this question - when it comes to converting more leads to business, would you rather write an email or convert the leads yourself or hire an expert to do it for you?" And so what happens after that now, based on what they say in response, I, then send them a custom sequence. So obviously, an example here would be like, the people who sign up, who want to do it themselves, they're really interested., they want to have a lifestyle, they want to have an automated business, they want to have passive income, email marketing, auto-responders. And on the other side that really want to hire an expert, they're mostly likely thinking about leads, leads, databases, conversions, revenues, then I'm really thinking about email marketing and auto-responders and quick my job and travel kind of thing. And already, I'm so glad that it's already been making a difference. I wish I got started doing this segmenting earlier because I've got a list of thousands of people and I only know the ones recently who are actually interested in hiring someone. Jeremy: And it really is good. There's a lot of ancillary benefits that go along with that. Like number one, you are able target them better and talk to them better and do all the things that we've been talking about the last twenty minutes. Another is your deliverability goes up because your open rates and your click-through rates, and all of your email stats increase so then that gives the email... I don't know the tech behind it. John: The email gotsky. Jeremy: Yeah, the email gotsky. It's like a self-fulfilling prophecy, the higher your opening click-through rates, the higher, they say "Okay, well. You're sending relevant.." It's kind of like Google. You're sending relevant content to them, so I'm going to increase your reputation and that in turn gets better deliverability, so then more people see it, and it keeps that cycle continuous. Same thing with cleaning out your list. Everybody always wants a huge numbers list. This is something I am lacking in too so I can't really harp on anybody for doing this. But cleaning out your list, like looking at people who haven't opened your emails in the last three months or two months or six months and putting them into a re-engagement campaign and not sending to them. If you have a (20:16) to your list that hasn't been engaged in the last six months and then you put them on a separate list and start sending only to people who have been engaged, your open rates and click-through rates are going to go up by roughly 30% and then again, your deliverability goes up and the whole cycle continues. So one question, it's not exactly with auto-responders, but what is your opinion on a lot of people just want to grow their business but I feel like they don't really know why. It's like "Oh, I have to hit seven figures." And my question is why? Why do you want to hit seven figures, or eight figures or six figures? And a lot of people really don't know the answer. What's your opinion on people just growing businesses versus having an actual reason for hitting a specific number to be able to afford a certain lifestyle or anything like that. I know this has nothing to do with emails but it's... John: No, I love this question. This is something that's been on my mind a lot lately because I live in Thailand - Chiang Mai, Thailand. I lot of people live out here because the cost of living is quite low. And when I got here, I was probably a lot more budget-conscious when I first arrived. Now it's I don't have a budget, basically. And if I tried to live the same kind the way I tried to live here, I'd eat out all the time, I'd have great apartment in the best part of the town, taking regular trips to all sorts of places. This weekend, we're doing a dirt bike trip two days way up in the mountains. So one day up, one day back. Renting bikes, all the gear. And one day, I've been chatting to a couple of friends (22:14) today is this idea where when you get into business, especially this whole copywriting, just this whole entreprenuership thing, the whole hustle and grind and who's working the most hours and who had the best product launch, it's so glorified. I feel like it's a one upmanship game where everyone's trying to do better, very few people really stop and get a hang on - do you really want that? Is this really what life's about? Just hanging out? And who can put in the most hours and who can split test and who can build the biggest business because I don't think it is. But you never want to say that because it's kind of sacrilegious to say that like a business in marketing form, Facebook groups or some webinar. Like, no one would ever come out and say "No, I don't want to make seven figures." Jeremy: Yeah. Oh, I do. Like, I say that, I mean. John: Right. Interesting is I'd like to have a start-up that does a $100 million. Like, I'd love to have a copy like that but the more I think about it, I'm reading another book by Felix Denis it's called 'The Narrow Road'. Jeremy: Yeah. It's a good one. John: Yeah. It's (23:34) but I mean. I'm reading (23:37) in one of his essays he mentions that if you want to do a start-up and you want to build and make more of like a $100 million company. But the example was basically they were cramming thirty years of your working life into four years and so doing that means your life is work for that amount of time. And it's not as simple as that, it's not like you do it for four years and you bail, you go for four years and you go public, then there's a bunch of more mess, and the works gets even bigger and your health suffers, and it's going to be quite hard to manage any kind of social life, let alone a marriage or kids or anything like that. We're often sold the dream and we sell each other on this, this dream that you can have anything you want and it's just not true. It's kind of like you can have anything you want but you can't have everything. What I think about me for me personally, I enjoy living in Thailand. It would be easier if I was in the U.S Timezone, for example. But I prefer living out in Thailand. There's cost with that. Or it would be very hard to have a start-up out here. Or I like going to the gym and taking off to the gym for two hours, couple times a week. Or taking an afternoon off. Like today and yesterday, I took a nap in the park. Read a book, took a nap, you're just here, you don't feel like working, you're just like sweet! All I can chill, read a book, take a nap, listen to the birds, and if you're going to build a million dollar company or a ten million company, those moments, when you get to do a lot of that stuff, become a lot rarer. But no one's willing to talk about that. Jeremy: Yeah, I know. It's something that I'm really focusing a lot on in my life, like I've hot the point where I don't "need" more money. I'm taking care of everything. Like, my lifestyle, I do pretty much whatever I want to do which now I'm limited because I have a one and two-year-old. But I've been thinking about this a lot lately. And it's like, my kind of growth strategy is I want to continue growing just because I like the challenge of it, but I keep a criteria that I work up until 3:30. Usually 3:00. 3:30 is like my max end time in the afternoon so I'm growing as much as I can and focusing on net income, not gross. I don't care about gross, whatsoever. But focusing on net, what I actually bring home and can write checks with. But I won't work past 3:30. That's my criteria. I think it's good for people to have criteria. Maybe you work really hard during the week, you take the whole weekend off. I made a new webinar. It was a two to three weeks ago and people's excuse for the whole workaholic thing is "My business is my passion." So I work constantly for that and my response is always "Man, you must live a boring-ass life because if you have one passion, that must be awful." Like, why would you want to live life with one passion. Working is my passion. I love working, I live writing, I love coming up with strategy and all that kind of stuff. But I do that for the third of the day. And then I get spend time with my kids and spend time with my wife. I do the same thing, if I just don't feel like working in the afternoon, I'll take a nap, or I'll go out back and work out, play with the kids in the yard, go for a walk. You have to ask yourself why? I want to double my business this year - why? John: Eventually, like, one thing I've found and this has been fairly common of the guys I know in Thailand is no matter where you live, if you go to business, eventually you're going to get to the point where you make enough money to do all these you want and save some money, like you've covered all your bases. Then it's like "Well, I could keep working hard and there's wrong with that and it can be really fun to work hard but the bigger question, and this is the one I've been trying to work on lately, is (28:22 - 28:24) but for the most part, life is free and amazing. Like, I'm traveling around and I'm 25. So I'm like young, got this cool stuff going on, but then it's a bit like "Well, now, what now?" It's fun to have a mission and I enjoy the challenge of doing the business and growing your business, but I don't want to do it all the time. So the question becomes "What does it mean to have a good life, to build a good life?" And the answer's going to be different for everyone and I'm still figuring it out what that means to me but in many ways I love my job, I love working hard, I love the challenge, I love getting in the ring and having a go but I don't think grinding on the laptop all day, that I won't do. I agree, if someone's life is just working, I don't know how that fun that is. Jeremy: I know. I never got that. For me, I think I'm a little bit lucky in the sense that as my kids were growing up and as Katie was pregnant, that's when my business started taking off and I wasn't already a workaholic before kids, it kind of happened in lock step. I think I'm a little bit lucky in that sense that I was able to cement those values at the right time. Because let's just say you had kids at 35. And from 20 or 25 to 35, you were a workaholic, you were building a big business, it's hard to break out of that and I understand that. But I also think that a lot of people use it as a crutch, it's like "Oh, I have to..." Here's a good example, I have one client, she has a three and a half billion dollar business, the personal income is very high, more than anybody ever needs, she can have an awesome lifestyle, but I've been harping on her. I'll try not to say too much information so people won't know who is but I've been talking with her lately and she just e,ailed me last week and her husband booked a vacation for nine days away, they're taking free days because I introduced her to Strategic Coach, the free days and all that kind of stuff, where you take the day off where it's zero business. There's no email, there's no thinking about business, no talking about business, like no business whatsoever and she emailed me that she and her husband booked 9-day vacation away and there's no cellphone reception or anything like that. And she said that she hasn't had time away from her business since 2006... John: Wow... Jeremy: But it is possible, she went all those years and she was just stuck in that rut of just working and working and working and working and what broke her out of it was her daughter, she's really sick, she got like a tick (31:52) illness, I think (31:53) disease, I would imagine. And so she's in the hospital a lot, like one of her flares up, she has it really bad, apparently. So this client, she's like "I can't like I have anymore because I need to be there for my daughter." So she finally made the decision to make less money and scale back the business so she can have more free time. It's interesting. I think it's definitely worth thinking about for people. And on eof the things that helps with me, I know exactly how much money I need ti have my "perfect dream lifestyle" plus have enough savings for like long-term financial independence (32:46) real estate and all that. Plus, I always leave in a buffer, for like, kind of the just in case and then taxes and then everything. But I have a specific number that I'm trying to reach and I'm not quite there yet, I'm starting to get close but I'm not quite there yet but I have a specific number that when I hit it, it's like trying to hit that number without working longer and that's my thing that I came up with that works really, really well for me. So everybody should just think, map out your dream lifestyle, exactly how much money you need and then work to get that. You can probably do with a lot less, by the way. You really don't need that much. John: This is like a fascinating thing because like this is... This is the (33:40) I've noticed about businesses is a lot of people want to get into it to make more money, to have a better lifestyle, they're often one of like good financial sense, look at investors, anything to do with money and economics, is one of the best things you can do is just learn to spend less than you are. While earning more can help and you can have a better lifestyle and all that, like (33:59) today, actually. I was online, that was a lady's site, multi-level marketing something, the testimonial was like "We started making all this, we bought a new house and we bought a new car." that's one of the worst things you could've done. Jeremy: I know. John: Because that cements, that's enlisting yourself, because I'm assuming they probably would have up'd the house payments, up'd the car payments, because people have consumer mentality. At a certain point, you're going to realize this what's pretty much living in Thailand is getting this experience of having a huge amount of wealth without spending that much money for it. You kind of realize, well, there's not much difference. I stayed in $300 a night business hotels in Bangkok and afterwards, it's a nice hotel and it was cool and everything but it's really not much different from a $50 a night hotel. Jeremy: Yeah. John: I like motorcycles. I could buy a Ducati for $35,000 but then I'm like "I'd get another bike for $7,000" and it's going to do %99 of the same enjoyment for way less or even better I can just rent a motorcycle every week, whenever I feel like going, then I don't have to deal with licensing, the registration, I don't have to deal with insurance or any of the stuff and I can have a bike anytime I want I want to go and ride it. Jeremy: One of the things that helps with that is getting rid of your ego. John: Yeah. Jeremy: If you're buying stuff that's more high-end, it's almost always because you want other people to see that you're successful. And maybe that pisses some people off but that's the truth of it. John: Have you read 'The Millionaire Next Door'? Jeremy: Yeah. That was a good book. John: One of the lines that stuck with me (35:47), he basically said that "At a certain point, you've got to choose, with the money that we all have, you got to make a choice between how you're going to spend the money to acquire social status, which is basically buying high-status items like nice cars, houses, watches, clothes, anything that makes you look better as a person, or you're going to use that money that you make to prioritize wealth-building which means investing and saving and living in a worse neighborhood, buying second-hand cars, and not buying expensive shoes." There's a choice and people don't realize that they're making a choice when you go buy a new house or a new car or something nice, you're prioritizing ego and social status instead of wealth. I think if some people think about it, they might realize because this is what I think about like I like social status too. I'd love to have a Ferrari but what's more important to me in the long run where I'd rather have the wealth. I think I'd rather have the wealth and freedom than the Ferrari. Jeremy: Yeah, and with the wealth, like a view of $10 million sitting in the bank, it's peace of mind. Then you can go out and buy a Ducati or whatever. But get the wealth sitting in the bank first. And start (36:59). I was doing some Funnel Days in Florida. I went in and rented, for my car, because I've never been a car person, when I was a teenager I was into the Riser kind of car, the little like the Eclipses and the Hondas and all that, they're all loud, the Fast and Furious kind of stuff which I this is absolutely embarrassing now, but I sued to be into cars but not really that much, so when I was in Florida, I was like, "You know what? I'm going to see what it's like to drive a really fast car." So I got this high-end Mustang and I was like it's cool driving around in it, it makes you feel like a big hotshot and it's fast and it's fun and all that kind of stuff. But it's just not worth the extra you're going to spend. I have an expensive car, I have a Tahoe but because we have kids and we need the extra space. We always have strollers in the car our other car that we have is an Equinox which is not really expensive but it doe the trick. It gets you from A to B and it's not this big, fancy, high-end car. And the same, the Tahoe, it was more expensive but we needed the space. we needed the extra seat in the car, we needed the trunk room for the strollers and stuff so it's a pretty practical car but most people don't need big, giant cars like that. but it's interesting what people spend their money on and why they spend their money that stuff. John: Yeah, really interesting. Jeremy: Wait. I know the conversation kind of took a pretty wild turn from emails. I apologize. My voice, if it's starting to get hoarse, I've been battling a cold now for like ten days and it refuses to go away. But yeah, it was a pleasure talking to you. Before we head off, thanks again for everything. But before we head off, tell everybody about who can benefit from getting into your world and what do you have to offer people? John: Sure. So what I do I mean (39:38) the email marketing stuff, so if you want to learn emails better want to basically convert more leads into customers, that's what I do. So if you head over to my website that I operate from is www.TheMcMethod.com. There's a bunch of stuff there. I've got a podcast. I'm almost up to 100 episodes and every episode is an interview with a marketer, like Jeremy, which should be live in a couple weeks. I've got Perry Marshall, John Carlton, John Benson, Russell Brighton, some of the biggest guys in the industry and exactly what their marketing strategies are. Honestly, that'll be the best place to start but there's obviously, I sent that email tips which he heard a little about the funnel here. And there's a community and coaching and all that sort of stuff which you'll see in the back end but I'd say the place to start would be to check out the site and have a listen to the podcast, if you like that, join the list, and hit me up. Jeremy: Yeah. Sounds good. Alright, thanks everybody for listening. As always, if you got value out of this, share it, and write reviews on iTunes because that helps to get more people listening to the podcast, make sure to send it to your friends, and colleagues, anybody who would benefit, head over to JeremyReeves.com. If you have any questions or you would like to work with me or check out any of my products or go to www.TheMcMethod.com to check out John's stuff and we'll talk to you next time. John: Sounds great, Jeremy. Thanks for having me. Jeremy: Alright, thanks. Have a good one.  

Zum Podcast Episode 15 John Benson ------------- "John Benson vs. The People of California" -------------Some technical glitches in my chat with John Trevor Benson, but that seems appropriate given our topics of discussion - the legacy of Free Radio Berkeley, Barrington co-op, pre-internet touring, having a Harley dad, being sober, fixing wheelchairs, and converting a former police bus into a venue. Benson was in the bands A Minor Forest, Tic War, Creepy Crawly Claw, Hale Zukas, and Evil Wikkid Warrior, a band with his daughter Quinn. He also has a solo tape coming out soon on Turned Word. Check out a video by Ryan Junell about the original bus, a story on the recent bus woes (not mentioned in the press anywhere - $5k plus in fines), and if you have ever enjoyed the weirdo performances enabled by John, donate directly to his paypal account - followthatparade AT yahoo DOT com.------------- THE INTIMA - Tundra'd - No Lullaby For Sleep (Zum) intro theme musicA MINOR FOREST - So Jesus Was At The Last Supper... - Flemish Altruism (Thrill Jockey) EVIL WIKKID WARRIOR - Evil Wikkid Warrior (self-released CDR) A MINOR FOREST - Speed For Gavin - Flemish Altruism (Thrill Jockey) HALE ZUKAS - Beating Dream (self-released CDR)

Transcript -- Philosophy lecturer Chris Belshaw discusses environmental philosophy and distinguishes between ways in which it has been claimed that aspects of the environment can be valuable

Philosophy lecturer Chris Belshaw discusses environmental philosophy and distinguishes between ways in which it has been claimed that aspects of the environment can be valuable